giving presentation worth listening to by gordon kangas reflection paper

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TEDxEMU - Gordon Kangas - Giving Presentations Worth Listening To

• Subtitles info
• 0:01 - 0:04 [APPLAUSE]
• 0:04 - 0:06 GORDON KANGAS: Hi, everyone.
• 0:06 - 0:07 Thank you so much for having me.
• 0:07 - 0:10 My name is Gordon Kangas, and I am a proud alumnus
• 0:10 - 0:11 of Eastern Michigan.
• 0:11 - 0:13 It is good to be back at my alma matter.
• 0:13 - 0:16 [APPLAUSE]
• 0:16 - 0:18 I do have some bad news though.
• 0:18 - 0:19 I don't want to be the one to break the news,
• 0:19 - 0:22 but I'm pretty sure somebody stole Pray-Harrold.
• 0:22 - 0:25 But the good news is they put a really nice building
• 0:25 - 0:27 in its place.
• 0:27 - 0:28 But it's good to be here.
• 0:28 - 0:30 I'm so glad that TEDx has come here.
• 0:30 - 0:33 This is a true know your audience moment.
• 0:33 - 0:34 I'm here in a room.
• 0:34 - 0:36 It's a packed room full of people
• 0:36 - 0:38 who chose to give up their entire day to sit
• 0:38 - 0:40 through eight hours of presentations
• 0:40 - 0:42 with limited bathroom breaks.
• 0:42 - 0:44 And I'm going to tell you that people don't like
• 0:44 - 0:46 listening to presentations.
• 0:46 - 0:49 So no, but this is a special--
• 0:49 - 0:50 it's a special situation.
• 0:50 - 0:51 And I think you know that.
• 0:51 - 0:54 Because you all came here knowing that you
• 0:54 - 0:55 were going to leave different.
• 0:55 - 0:58 You all came here knowing that at the end of the day,
• 0:58 - 0:59 you'd have some new ideas.
• 0:59 - 1:01 You'd be inspired towards actions.
• 1:01 - 1:03 You'd understand some things better.
• 1:03 - 1:06 And you knew that the messages you were going to hear
• 1:06 - 1:09 were going to be delivered with clarity, and concision,
• 1:09 - 1:11 and dynamism.
• 1:11 - 1:14 And so you said, yeah, eight hours of presentation?
• 1:14 - 1:16 Sign me up.
• 1:16 - 1:19 But we all know that most of the time, if somebody said, hey,
• 1:19 - 1:21 would you like to listen to my presentation,
• 1:21 - 1:23 you'd say, ah, I think I'd actually
• 1:23 - 1:26 rather do anything else, right?
• 1:26 - 1:30 Because most of the time, presentations don't work.
• 1:30 - 1:31 What I want to talk about today is
• 1:31 - 1:34 why that is, why most of the time, our way of giving
• 1:34 - 1:37 presentations, our way of building presentations
• 1:37 - 1:39 is a broken way.
• 1:39 - 1:41 And then I want to talk about a different way
• 1:41 - 1:44 of approaching how to build and create a presentation,
• 1:44 - 1:47 a way that's completely different,
• 1:47 - 1:50 a way that's geared towards success.
• 1:50 - 1:52 And then I want to talk about a very simple way
• 1:52 - 1:54 that you can start transforming the presentations you
• 1:54 - 1:59 give from a broken system to a functional system.
• 1:59 - 2:01 But first I want to talk about that broken system.
• 2:01 - 2:05 This is how most of us think of presentations, right?
• 2:05 - 2:07 This is the image--
• 2:07 - 2:11 content, lots of content, items with sub items, all this stuff
• 2:11 - 2:15 that I have to share with my audience.
• 2:15 - 2:17 And some of us will do a little bit better job.
• 2:17 - 2:20 We'll dress it up a little bit with some aesthetics.
• 2:20 - 2:23 It's going to be graphically balanced and minimal.
• 2:23 - 2:25 And some people say, I don't want that visual clutter.
• 2:25 - 2:28 I'm just going to rely on my own charisma
• 2:28 - 2:30 to deliver this verbally.
• 2:30 - 2:31 But at the end of the day, they're
• 2:31 - 2:33 all in the same category.
• 2:33 - 2:35 Because they've all decided that the way
• 2:35 - 2:36 I'm going to do this presentation
• 2:36 - 2:38 is that I've got this chunk of information
• 2:38 - 2:42 that I need to say or show all these people.
• 2:42 - 2:45 And if I say or show it, I have succeeded.
• 2:45 - 2:47 And if they think I'm super smart,
• 2:47 - 2:49 then I've really succeeded.
• 2:49 - 2:52 Well, I want to show you an image of a different system,
• 2:52 - 2:54 the new and better system, a system that's
• 2:54 - 2:55 geared towards success.
• 2:55 - 2:58 Because that-- as all the professors in this room
• 2:58 - 3:02 know, just because an audience sees it, hears it,
• 3:02 - 3:05 touches it, tries it is no indication of whether or not
• 3:05 - 3:07 they understand it, and is no indication of whether
• 3:07 - 3:11 or not they'll actually start acting differently, right?
• 3:11 - 3:13 So I'm going to show you a diagram.
• 3:13 - 3:15 And I'm going to warn you, it's very complex.
• 3:15 - 3:17 And if you're taking notes, don't
• 3:17 - 3:18 strain your wrist or anything.
• 3:18 - 3:19 It's complicated.
• 3:19 - 3:20 It's taken years to develop.
• 3:20 - 3:22 But it's worth at least seeing.
• 3:22 - 3:25 So here's the diagram.
• 3:25 - 3:28 OK, it's very simple.
• 3:28 - 3:30 This is a presentation.
• 3:30 - 3:32 This is a presentation at its core.
• 3:32 - 3:34 Because what is a presentation?
• 3:34 - 3:38 It's taking your audience from one place to another.
• 3:38 - 3:43 It's taking them from that red square to the green square.
• 3:43 - 3:44 The red square represents what they
• 3:44 - 3:47 bring in before you've even begun, all their biases,
• 3:47 - 3:50 all their-- the things they know,
• 3:50 - 3:52 and their opinions, and their preferences.
• 3:52 - 3:55 And the green square is where you'd like them to be,
• 3:55 - 3:57 the new opinion you'd like them to hold,
• 3:57 - 3:59 the new understanding of the content you're delivering,
• 3:59 - 4:04 the renewed fervor to start acting in a different way.
• 4:04 - 4:06 This is an entirely new way of approaching
• 4:06 - 4:08 a presentation for most people, even
• 4:08 - 4:09 though they may not realize it.
• 4:09 - 4:11 Because they're not actually setting
• 4:11 - 4:12 that goal for themselves.
• 4:12 - 4:14 And that's what the green square is.
• 4:14 - 4:15 It's a goal.
• 4:15 - 4:19 Your goal is to get them there.
• 4:19 - 4:22 If you don't remember any other sentence that I say today,
• 4:22 - 4:23 remember that.
• 4:23 - 4:26 Get them there.
• 4:26 - 4:30 So what does a goal look like for a functional presentation?
• 4:30 - 4:35 A great way to start a goal is to say, I want them to--
• 4:35 - 4:36 fill in the blank.
• 4:36 - 4:39 This is the one part that's about you because you're
• 4:39 - 4:40 giving the presentation.
• 4:40 - 4:44 You're making the decisions on what
• 4:44 - 4:45 is going to come out of your mouth
• 4:45 - 4:47 and what's going to happen on stage.
• 4:47 - 4:49 What do you actually want to do?
• 4:49 - 4:50 What do you want to change?
• 4:50 - 4:51 We've heard a lot of people talking about,
• 4:51 - 4:52 I want to change the world.
• 4:52 - 4:54 And you can change the world.
• 4:54 - 4:58 How do you want to change your audience at the end
• 4:58 - 4:59 of your presentation?
• 4:59 - 5:00 You have to determine that.
• 5:00 - 5:02 Whether you're selling a product--
• 5:02 - 5:04 I want them to buy this product.
• 5:04 - 5:08 Or I want them to understand colonial American mercantilism,
• 5:08 - 5:11 or whatever it is, whatever your field is.
• 5:11 - 5:16 I want them to feel this way, do this thing, take this action.
• 5:16 - 5:17 That's your goal.
• 5:17 - 5:19 That's about you.
• 5:19 - 5:21 There's another point that's not about you.
• 5:21 - 5:24 We transform the goal.
• 5:24 - 5:28 And I should add that it should be an achievable challenge, OK?
• 5:28 - 5:34 It's easy to set a goal that you can easily achieve.
• 5:34 - 5:36 Set something that could actually happen.
• 5:36 - 5:38 In the course of your 10-minute, 15-minute, five-minute
• 5:38 - 5:41 presentation, what opinion could you actually change?
• 5:41 - 5:43 What feeling could you actually change,
• 5:43 - 5:46 and for what amount of people?
• 5:46 - 5:48 Figure that out.
• 5:48 - 5:50 And tell yourself, I think I can do it at this level.
• 5:50 - 5:52 I really have to work at it.
• 5:52 - 5:55 And you're setting yourself up for a great presentation.
• 5:55 - 5:58 We convert the goal into a big idea.
• 5:58 - 6:01 And this is where it becomes about your audience.
• 6:01 - 6:03 The goal is where you want them to be.
• 6:03 - 6:06 We convert it into a big idea.
• 6:06 - 6:10 By a show of hands, how many have seen the film Inception?
• 6:10 - 6:11 OK, so most of you.
• 6:11 - 6:13 If you haven't seen the film, a big concept in it
• 6:13 - 6:16 is the idea of planting an idea in someone's head,
• 6:16 - 6:19 a strategic and simple idea, so simple
• 6:19 - 6:21 that they embrace it themselves, but so
• 6:21 - 6:25 strategic that if they embrace that idea,
• 6:25 - 6:29 they take a chain of actions that result in your desired
• 6:29 - 6:30 goal.
• 6:30 - 6:34 That's really what a great presentation does.
• 6:34 - 6:36 Because your audience doesn't care what you want.
• 6:36 - 6:39 They don't care about the "goal" that you've set for yourself.
• 6:39 - 6:40 I'm selling a product.
• 6:40 - 6:42 I want them to buy my product.
• 6:42 - 6:46 Well, of course you want me to buy your product.
• 6:46 - 6:48 It's your product.
• 6:48 - 6:49 But what about me?
• 6:49 - 6:52 What do I want?
• 6:52 - 6:54 So we convert the big--
• 6:54 - 6:56 we convert the goal into the big idea.
• 6:56 - 7:00 And the big idea is something like, this product
• 7:00 - 7:03 will make every day simpler.
• 7:03 - 7:06 And if you actually believe that idea,
• 7:06 - 7:08 you're going to buy the product.
• 7:08 - 7:11 But it's because it's what you believe.
• 7:11 - 7:13 It's not because it's what I want you to do.
• 7:13 - 7:15 It's not because of what I've said.
• 7:15 - 7:16 It's because of what you believe.
• 7:16 - 7:20 Of course, the challenge, then, is how do we get them there?
• 7:20 - 7:23 How do we cover the gap between the red square
• 7:23 - 7:25 and the green square?
• 7:25 - 7:29 This is the way most presentations try and get us
• 7:29 - 7:31 from the red square to the green square.
• 7:31 - 7:33 You've been in these presentations,
• 7:33 - 7:36 and you've checked your email or Facebook at least five times
• 7:36 - 7:38 over the course of them.
• 7:38 - 7:39 When we don't decide that we need
• 7:39 - 7:41 to get our audience to a green square,
• 7:41 - 7:43 we may not even get there.
• 7:43 - 7:44 We're going through our content.
• 7:44 - 7:47 We're covering what we need to cover.
• 7:47 - 7:52 And just like if we're being led by someone down a path,
• 7:52 - 7:53 people get discouraged.
• 7:53 - 7:54 They have no idea where they're headed.
• 7:54 - 7:58 As you can see in the image, you're
• 7:58 - 8:02 going, frequently, completely against the direction
• 8:02 - 8:03 of the green square.
• 8:03 - 8:05 And along the way, you're going to get discouraged.
• 8:05 - 8:06 And around one of those bends, when
• 8:06 - 8:08 it seems like you've turned another corner that
• 8:08 - 8:11 isn't headed in anywhere, you'll zone out.
• 8:11 - 8:12 You'll sit down.
• 8:12 - 8:14 You'll flip out your phone, or you'll
• 8:14 - 8:16 start thinking about lunch.
• 8:16 - 8:17 And the presenter has lost you.
• 8:20 - 8:24 We need to start thinking about that green square
• 8:24 - 8:26 over the course of the entire presentation
• 8:26 - 8:30 so that instead of that, it looks like this.
• 8:30 - 8:32 Everything you do in your presentation
• 8:32 - 8:35 needs to be focused towards getting them
• 8:35 - 8:38 to that eventual goal.
• 8:38 - 8:41 This is a great time to use a phrase that I like to use.
• 8:41 - 8:43 Please feel free to use it too the next time you're
• 8:43 - 8:45 on a team with someone who says, I love speaking,
• 8:45 - 8:47 and I'll just wing it.
• 8:47 - 8:49 You're not there to be interesting.
• 8:49 - 8:51 You're there to be effective.
• 8:51 - 8:55 Now being effective often involves being interesting.
• 8:55 - 8:57 But if you've made it your goal to be interesting,
• 8:57 - 9:01 I don't want to go to your presentation.
• 9:01 - 9:03 And honestly, even if it is interesting,
• 9:03 - 9:06 what have you changed?
• 9:06 - 9:10 What world are you producing, to talk in these ethereal TEDx
• 9:10 - 9:11 terms?
• 9:11 - 9:12 I mean, at the end of the day, what
• 9:12 - 9:14 has changed for your audience?
• 9:14 - 9:16 Nothing, if you've set out to be interesting.
• 9:16 - 9:18 But if you've set out to actually change a mindset
• 9:18 - 9:20 and change the way they feel, you've
• 9:20 - 9:22 set yourself up for success.
• 9:22 - 9:25 One final thought-- the rule of three.
• 9:25 - 9:27 Humans love the rule of three.
• 9:27 - 9:28 It works in comedy.
• 9:28 - 9:29 It works in literature.
• 9:29 - 9:30 It works in memory.
• 9:30 - 9:34 Consolidate your ideas to three concepts.
• 9:34 - 9:36 So in other words, in your path to get them
• 9:36 - 9:39 from that red square to the green square,
• 9:39 - 9:40 how can you consolidate everything
• 9:40 - 9:44 you need to say into three ideas so that they are, essentially,
• 9:44 - 9:46 beginning on that red square, stepping
• 9:46 - 9:50 to the first point, second point, to the third point,
• 9:50 - 9:52 until finally, you've gotten them
• 9:52 - 9:54 to step onto the green square.
• 9:54 - 9:56 They've embraced the idea.
• 9:56 - 9:57 And they own it.
• 9:57 - 10:01 And then you've actually begun to start changing things.
• 10:01 - 10:02 Thank you so much.
• 10:02 - 10:05 [APPLAUSE]

English subtitles

• Revision 2 Edited UVUASD

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