kkr digital marketing case study

Case Study 8: Kolkata Knight Riders: Developing a Brand Identity

First Online: 01 January 2013

Cite this chapter

Sanjit Kumar Roy 4 &
Rajdeep Chakraborti 5

3395 Accesses

In the fourth edition of the Indian Premier League (IPL), held in 2011, the Kolkata Knight Riders (KKR) decided to revamp the team by changing the entire set of players. Even, Sourav Ganguly, the team’s icon player for the first three editions of the IPL was dropped from the team. Instead, Gautam Gambhir (worth $2.4 million) was purchased by KKR to handle the responsibility of captaining the side in the absence of Ganguly.

“Winning games is not enough to build a successful sports brand. Teams need to engage the local community, attract star players, who inspire a wide audience, and develop a strong marketing communications programme,” —Richard Yoxon, Director, Intangible Business International

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save.

Get 10 units per month
Download Article/Chapter or eBook
1 Unit = 1 Article or 1 Chapter
Cancel anytime
Available as PDF
Read on any device
Instant download
Own it forever
Available as EPUB and PDF
Compact, lightweight edition
Dispatched in 3 to 5 business days
Free shipping worldwide - see info
Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

HitFox Group (Jan Beckers)

Hidden Champions of Bosnia and Herzegovina

Adidas and Reebok: Is Acquiring Easier than Integrating?

Online: www.ipl.com .

Cricket Association of Bengal.

US$ 1=INR 44.8661 as of 13 June, 2011.

TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs.

Sprite is a transparent, lemon-lime flavored, caffeine free soft drink from the house of Coca-Cola.

Nokia is the world's leading mobile phone supplier and a leading supplier of mobile and fixed telecom networks including related customer services. It has its headquarters at Finland.

Karnataka State Cricket Association.

Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai (formerly known as Bombay), Maharashtra, India.

SRK is fondly known as “King” Khan in India.

A noted fashion designer from India.

A Hindu Goddess.

Knight Rider was an American television series that originally ran from September 26, 1982, to August 8, 1986. The series was broadcast on NBC and starred David Hasselhoff as Michael Knight, a high-tech modern-day knight fighting crime with the help of an advanced, artificially intelligent and nearly-indestructible car.

STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels.

Reebok International Limited, a subsidiary of the German sportswear company Adidas, is a producer of Athletic shoes, apparel, and accessories.

HDIL is a leading real estate builder/developer in Mumbai, India.

Belmonte is SKumar's new brand in the Rs 80000 crore apparel industry.

The Telegraph is an English daily newspaper in India founded in 1982 and published by the ABP Limited (an enterprise of Ananda Publishers).

XXX Energy Drinks, is a subsidiary of the JMJ group.

An apparel company owned by Ashok Todi and based in Kolkata.

It is an organization set up to provide a home, education, medical care and opportunity to street children of Kolkata in 1988.

CocaCola India. Sprite to Bat with IPL Team, Kolkata Knight Riders as Associate Sponsor & Pouring Partner. [Online] www.coca-colaindia.com .

www.kingsrk.wordpress.com

Famous choreographer and director from Bollywood.

A famous ad film maker from Barrackpore, Kolkata, based in Mumai.

www.ipl.com

The Airtel Champions League Twenty20 is an international Twenty20 cricket competition between club teams from India, Australia, England, South Africa, Sri Lanka, New Zealand and West Indies.

JWT (J. Walter Thompson) is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries.

A UK-headquartered firm that specialises in brand valuation.

An advertising firm based in Mumbai.

Gambhir, G. (26 May 2011). Gambhir praises fighting spirit of Kolkata Knight Riders. The Times of India [Online]. Retrieved April 17, 2012, from http://articles.timesofindia.indiatimes.com/2011-05-26/news/29585476_1_kkr-skipper-gautam-gambhir-kolkata-knight-riders-manoj-tiwary

The Times of India. (14 January 2011). Facebook’s Ganguly fans plan protest March. Retrieved April 20, 2012.

Google Scholar

Cricinfo. (20 January 2010). IPL matches to be broadcast live on Youtube. Retrieved January 21, 2010.

Bhat, V. (8 April 2011). Brand IPL comes under a cloud. Business-standard Retrieved December 12, 2011.

Biswas, S. (13 April 2012). Why is the Indian Premier League floundering? [Online]. Retrieved May 15, 2012, from http://www.bbc.co.uk/news/world-asia-india-17699415

Blogger Bounces Knight Riders. Retrieved April 21, 2009, from www.cricketvoice.com

Aney, S. (28 August 2010). And the ‘Fake IPL Player’ is… [Online]. http://www.hindustantimes.com/News-Feed/TopStories/CricketNews/Article1-593020.aspx

Zee News. (2009). Waingankar Joins Kolkata Knight Riders as Trdw Chief [Online]. http://zeenews.india.com/sports/sports/waingankar-joins-knight-riders-as-trdw-chief_16432.html

Waingankar, M. (30 May 2009). In a Hell Called Kolkata Knight Riders [Online]. http://178.63.30.31/article/sports/in-a-hell-called-kolkata-knight-riders

Rao, K. S. (31 January 2010). Brand SRK Bags Big Bang Deals for KKR [Online]. http://articles.economictimes.indiatimes.com/2010-01-31/news/28407662_1_kkr-brand-ambassador-apparel-brand

Future Hope. (2010). Future Hope Children to be IPL Ballboys [Online]. www.futurehope.net

One India. (18 April 2008). Shahrukh Launches Nokia 2 Hot 2Cool [Online]. http://entertainment.oneindia.in/bollywood/features/2008/shahrukh-2-hot-2-cool-180408.html

Goswami, S. R. (18 Feb 2009). Coke and Knights seal deal [Online]. http://www.telegraphindia.com/1090219/jsp/frontpage/story_10558849.jsp

theamarketer.com (2010). KKR’s Latest Marketing Gimmick: Main Bhi Coach. www.theamarketer.com

Planetsrk.com. Farah Khan Directs Kolkata Knight Riders Ad for Shah Rukh. www.planetsrk.com

Afaqs.com (15 February2012). KKR set for ‘New Dawn, New Knights [Online]. http://www.afaqs.com/news/story/33086_KKR-set-for-New-Dawn.-New-Knights

Livemint.com (13 May 2008). Kolkata Knight Riders Tie-Up with C2W for Customized Contests [Online]. http://www.livemint.com/Consumer/b2JSl6LtdAmyMr0qbGfxrL/Kolkata-Knight-Riders-tieup-with-C2W-for-customized-contest.html

Ashar, U. (2011). SRK IPL 4 [Online]. http://timesofindia.indiatimes.com/SRK-IPL-4/speednewsbytopic/keyid-579654.cms

Ohri, K. (23 February 2011). Kolkata knight riders appoints 22feet for social media marketing [Online]. http://www.afaqs.com/news/story/29769_Kolkata-Knight-Riders-appoints-22feet-for-social-media-marketing

Kolkata Knight Riders Social Media History. www.sportsfangraph.com

Ameya. (2010) Should SRK Reconsider Kolkata Franchise? Retrieved April 15, 2010, from www.cricketsimple.com

Bhattacharjee, S. (23 February 2010). Amidst Controversy Shahrukh Drops Todi. www.entertainment.oneindia.in

IPL Kolkata Knight Riders KKR Team Details and Controversies. www.liveiplscore.com

IPL’s Big Branding Game. Retrieved April 22, 2008, from www.sifysports.com

IPL-4: IPL’s Brand Value Falls By 11% to $ 3.67 Billion. Retrieved April 7, 2011, from www.ipl4odds.com

Download references

Author information

Authors and affiliations.

Department of Marketing and Advertising, Coventry Business School, Coventry University, Priory Street, Coventry, CV1 5FB, UK

Sanjit Kumar Roy

IBS Hyderabad, Hyderabad, India

Rajdeep Chakraborti

You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Sanjit Kumar Roy .

Editor information

Editors and affiliations.

Dept. of Marketing and Advertising, Coventry Business School, Coventry, Warwickshire, United Kingdom

Dilip Mutum

Fac. of Business, Environment & Society, Coventry University, Coventry, United Kingdom

Rights and permissions

Reprints and permissions

Copyright information

About this chapter

Roy, S.K., Chakraborti, R. (2014). Case Study 8: Kolkata Knight Riders: Developing a Brand Identity. In: Mutum, D., Roy, S., Kipnis, E. (eds) Marketing Cases from Emerging Markets. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36861-5_11

Download citation

DOI : https://doi.org/10.1007/978-3-642-36861-5_11

Published : 03 September 2013

Publisher Name : Springer, Berlin, Heidelberg

Print ISBN : 978-3-642-36860-8

Online ISBN : 978-3-642-36861-5

eBook Packages : Business and Economics Business and Management (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

Publish with us

Policies and ethics

Find a journal
Track your research

KKR Digital Marketing Case Study

Post author By Jimmy Dagger
Post date October 2, 2020
No Comments on KKR Digital Marketing Case Study

The IPL team that has engaged the most with its fans and followers be it on Facebook, with 10.5 million plus likes KKR. Is the highest of all the IPL teams or on Twitter, where KKR is the most engaging IPL team? Quite after Instagram, where KKR became the most followed IPL team with more than 21,000 followers, it was also the IPL team to have its presence felt on platforms like Pinterest and Google+.

Kick your result, so the only IPL team to have an exclusive YouTube article blog in sidekick yard, so that fans could get to know more about their favorite team. The team also had a website blog, an official mobile app that kept fans updated with the latest news about the team. Here are some ideas that went into developing the content. A mascot turtle da was created to match the sensibilities of a typical Bengali KKR supporter special creatives are prepared on the fly for every event, along with live tweeting and updates contests quizzes match analytics, and the latest pictures to keep the fans engaged.

Keiki are also got its players. Individual social media accounts verified. Besides these, the digital team at KKR also organized a live streamed. Facebook chat at Facebook HQ in Hyderabad. Moreover, certain players even had Q & A sessions on Twitter with their fans and elaborate campaign Chea for KKR, which run on all social media platforms. A special google widget was also created for this, which is a first for any sports team in the world.

The fans were also given a chance to receive a customized personalized acknowledgement article in return, this activity reached 10 million cricket followers to conclude, having made an impact both on and off the field, the Kolkata Knight Riders are gearing up for a bigger and better season.

By Jimmy Dagger

Find out my interests on my awesome blog!

Top 25 Indian Digital Marketing Case Studies Every Marketer Can Learn From

Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the “n” number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?

Any company whether it’s a small or large scale based would crave online followers for the business. It’s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people’s attention but make them talk about the brands to peers as well.

Digital Marketing is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click.

Today, businesses understand the complexity of online platforms and take well advantage of the same to share products & services summed with innovative marketing strategies.

Therefore, in this post, professional writers from SmartWritingService – case study writing service will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.

Here we go!

Case Study 1: How Does The Ministry of Food Processing (Govt. Of India) spread awareness about World Food India through social media platforms?

In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about World

Food India .

https://www.youtube.com/watch?v=S_y6G6OpEoY

The Ministry wanted to promote India as the world’s food factory. They desperately needed a way out where they could interact and raise not only awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food.

India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start it.

Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them directly.

For the same, they hired a digital marketing agency that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.

4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other Partners
3000+ posts created across social media platforms and 4000+ registrations via the website
100+ million impressions through social media
Dominated India’s twitter-sphere through 8 successful trending activations
100 times growth in Twitter followers – from 1400 to 150k during the campaign
$20 Billion Worth MoUs signed
#ReduceFoodWastage (Impression generated: 51000000 )
#NoWasteOnMyPlate (Impression generated: 2,0326,113 )
#WarOnFoodWaste ( Impression generated: 47988450 )

Case Study 2: Make My Trip Hashtag Campaign #DilHaiHindustani

Make My Trip is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days.

The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence.

They came up with the #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were featured in it.

Case Study 3: Amazon India The Great Indian Freedom Sale

When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media.

The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries.

Amazon India’s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got shopping vouchers from the company. The campaign was named #10KeBaadKarenge , in this, the people push their shopping plans after the 10th of August because of the Amazon sales.

Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like ‘Design your own bucket’, ‘Radio KFC RJ Hunt, and ‘Currycature’

Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.

It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.

KFC had launched very famous campaigns like Radio KFC RK Hunt , Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.

When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.

It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.

Similarly, the “ Design Your Own Bucket ” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.

Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!

Another innovative KFC’s campaign was “ Currycature ” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.

KFC was featured by Social Baker as among the top 5 socially devoted brands.
The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice the sector average.
KFC was placed among the five fastest-growing social media brands in India.

Case Study 5: Tata Sky’s Campaign – Transferkar Family

Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families . Obviously, the motto of the campaign was to promote Tata Sky’s product/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.

Basically, in each family, everyone has their own preferences when it comes to channels. In families but due to some reason, not everyone watches their favorite shows at the same time.

This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his/her favorites. For this purpose, the brand came up with an idea and created the out-of-mind family named Transferkars .

This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it.

The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.

Case Study 6: Paper Boat’s #FloatABoat campaign on social media

Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home.

As Paper Boat’s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns.

They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.

However one of Paper Boat’s campaigns was a huge hit among audiences called #FloatABoat .

As you can get the idea by the name, the company asked people to make a paper boat like they used to make in their childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. #FloatABoat and following their social media pages.

Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children’s education.

The purpose behind the campaign touched millions of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign.

Case Study 7: Nivea India’s ‘Mom’s Touch

This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother’s Day. Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.

The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.

Case Study 8: KKR – IPL Team’s Digital Marketing Strategy

Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars – Shahrukh Khan.

KKR team has the most engagement with its fans and followers due to its digital marketing case studies. During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news & updates.

For engagement, first, they decided to create a video blog dedicated only to KKR fans named “ Inside KKR ” where fans can get through their news and their favorite players easily.

Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team.

They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. Players of KKR had queued sessions on Twitter with their fans and run a special “Cheer for KKR campaign” . This is for the time that any sports team followed a digital idea.

Results of the campaign:

The Facebook page of KKR has 15 M likes during the campaign, the highest of all the other IPL teams.
On Twitter, KKR is the most engaging IPL team.
KKR became the most followed IPL team on Instagram with more than 466K followers.
It has also gained traffic to its Pinterest page and Google Plus profile.
Customized & personalized videos shared on social media platforms by fans led them a chance to receive a valuable acknowledgment by the team players which has turned into 10 million cricket followers and impacted on and off the KKR team.

Case Study 9: Cadbury’s Dairy Milk Team Digital Marketing Strategy

The case study will give a brief on the strategies of dairy milk silk and Spotify releases mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.

Why they got need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. Dairy milk and Spotify reach out to GenZ with new strategies.

The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify’s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.

Case Study 10: Nilon’s Diwali Campaign Reached Near 2Million Users – Digital Marketing Strategy

The case study of Nilon’s Diwali Campaign reached nearly 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon’s acquire a wide range of quality products that include food products as well.

Although, the food forms are an integral part of every festival. Hence, Nilon’s Diwali celebration campaign was initiated don’t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.

To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.

Nilon’s partnership with the influencers for more engagement and crossed nearly 2 million traffic through this strategy.

Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign

https://www.youtube.com/watch?v=2S6XJOieKtY

The ZEE5 has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.

The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.

Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to #RunWithRashmi , and a few lucky winners will get an opportunity to attend the #RashmiRocket screening along with the full star cast! pic.twitter.com/NAxpK1hUk7 — ZEE5 (@ZEE5India) October 8, 2021

This conversation leaked all over the social media channels and news channels to stand out from the crowd.

Furthermore, the discussion on the movie clips and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.

Case Study 12: BookMyShow Digital Marketing Strategy

The case study of BookMyShow by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow’s in house team, a campaign to target the following mentioned below

Entertainment-Lovers
Geographic restrictions notwithstanding
Social Setups via social media platforms

These are the main features of the campaign that are being a high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.

Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.

Case Study 13: Sony BRAVIA’s Digital Marketing Strategy

https://www.youtube.com/watch?v=ihOU74JbKtY

The case study of Sony India explores the campaign of Sony Bravia integration with Google TV in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.

The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed from scratch by building curiosity with a series of ENCRYPTED tweets with no reference.

After that, the team waited for a while for the engagement of the users and listened to them as well. The audience stand on the hopes and strategies of the campaign, the audience started sharing their experiences and problems they are facing.

Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues from the audience.

1. YouTube 2. Disney Hotstar 3. SonyLIV 4. Amazon Prime Video 5. Netflix — Sony India (@sony_india) October 28, 2021

Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies. Through this campaign, Sony India earned 8.5 million impressions.

Case Study 14: Zandu Ultra Power Balm Digital Marketing Strategy

The case study of Zandu Ultra Power Balm launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled ” Kada Dard ka Kadak Jawaab.”

The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali’s posts were launched on weekly basis to increase engagement.

The results of the campaign were very effective with the sales

7.7 Lacs Reach
2.3 Lacs Engagement
The users were Continous commenting on all the routes used in the campaign.

Case Study 15: Cultbike.fit Digital Marketing Strategy

The case study of the Cultbike.fit integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.

The campaign gets kickstarted with the launch campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring Atul Khatri. The campaign introduces Atul Khatri as the chief executive officer of Cultbike. fit.

Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience’s views and comments to vote for the participants and get recruited for the top position.

To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram.

Added new followers around with a growth of 106% on Facebook and 205% on Instagram.

Case Study 16: Reliance Jio Digital Marketing Strategy

The Jio is planning to execute a campaign on the occasion of 5 years anniversary. The Jio started the campaign with the #5YearsOfJio video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.

How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.

Celebrating #5YearsOfJio ???? 5 years of Digital Revolution. Thank you for being a part of this journey. #WithLoveFromJio #JioDigitalLife #DigitalIndia #Jio #Birthday pic.twitter.com/B09xIlx4iv — Reliance Jio (@reliancejio) September 5, 2021

The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people’s emotions and will build engagement all over the internet.

Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio

Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the total reach of the campaign was up to the 954k+

Case Study 17: Aditya Birla Digital Marketing Strategy

The case study of Aditya Birla started on behalf of World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.

Here, you will see how Aditya Birla spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.

the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.

The campaign ran for around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.

Case Study 18: Streax Digital Marketing Strategy

Streax planned various digital marketing case studies as this one stand’s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.

The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.

The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar.

The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.

The Streax earned a reach of over 36 million users and 15 million consumers in India.

Case Study 19: Hershey Digital Marketing Strategy

The Hershey launched a campaign with #MeantToBeShared to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.

Hershey’s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.

Moreover, the audience engaged with this campaign for more than 2 to 3 months by reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.

Case Study 20: Adidas Digital Marketing Strategy

Adidas plans a few digital marketing case studies to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.

The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.

Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.

Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.

This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered one of the digital marketing case studies in Adidas’s campaign history.

Case Study 21: Rage Coffee Digital Marketing Strategy

Case Study 22: Plum Digital Marketing Strategy

Case Study 23: Swiggy Desi Masala Digital Marketing Strategy

Sooo… an image search of ‘desi masala’ shows pictures of women, NOT masala. ???? This Women’s Day, we’re trying to change that result. To help, upload an image of any masala/dish, add ‘desi masala’ in the caption, & search engines may pick it up! (Don’t forget to tag @swiggy_in ????) pic.twitter.com/udhHo39eq0 — Swiggy (@swiggy_in) March 5, 2021

Case Study 24: Rasna Digital Marketing Strategy

Rasna is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.

The Rasna was known for its ‘I Love You Rasna’ tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.

The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.

Rasna’s posts were shared on various influencer’s pages such as; BharatzKitchen , Kanak Khaturia, and Meghna’s Food Magic. This amps the engagement from several page accounts and submerges on Rasna’s Page to know more.

This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.

Case Study 25: Burger King India Digital Marketing Strategy

Burger King India is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine’s day as the season of breakup.

Burger King India tied up their Whopper to launch on valentine’s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.

Usually, valentine’s day is celebrated by couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine’s day is the season of breaking up and finding someone better by describing the parallels between relationships and burgers.

The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build engagement to be a part of the Whopper Clan.

Hence, the campaign results in an 11.6 million reach across social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.

There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion.

Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It’s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law.

Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. So let’s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.

I am raw html block. Click edit button to change this html

Different Ways to Get High-Quality Backlinks in SEO

डिजिटल मार्केटिंग क्या है ? और इसके साथ अपने करियर को अगले स्तर पर कैसे ले जाएं

How Event Management Can Benefit Your Digital Marketing Campaigns

5 Myths and Facts About Guest Posting

Great information about different digital marketing strategies fro big brands in india .

Thanks Rakesh for appreciating. Keep Reading!

rahul nishad

your content is outstanding ! plz come up with some more blogs on digital marketing stratergy ….

Sure Rahul, we will definitely share strategies centric posts. Soon!

Comments are closed.

Free Data Science Career Unlock Workshop

Industry Updates
Topical Spot
Experts Speak
Case Studies
Campaign Spot
Samosa Snippets
Movie Marketing

Social Media Strategy of IPL Teams – Kolkata Knight Riders

Introduction

Let’s begin our journey with Facebook, but before we delve deeper into each medium and come out with “gold nuggets” insights to form an overall picture of social media activities of KKR (and other teams in the subsequent posts), I’d like to give you a sense of temporality. To have a laser-sharp focus on the social media strategy, I will be analyzing the activities down from January 01, 2013 onward. I have kept the time frame to 2013 alone because of two reasons:

Three months before an event is considered a warm-up period, which we must analyze, and
Almost all teams significantly reduces its social media activities after the end of the season, so it does not make much sense to analyze what a team did in the months between the end of previous season and beginning of the warm-up period.

KKR on Facebook

With more than 17 lakh fans and around 40,000 active participants KKR has a very strong presence on Facebook. A mere cursory glance on the fan page suggests how strongly KKR has projected its brand identity on Facebook, and how effectively it is engaging its fans (see image below), but out goal is to delve deeper and understand the nature of such engagement and trajectory it has taken since the warm-up period.

In the said period, KKR has earned the trust of more than 260,000 fans, of which 81% are male and 19% are female. The growth rate of fan acquisition has been constantly on the rise, since January 14, but there was an ebb and flow in the number of fans actively talking about the brand only to show some consistency in growth Since March 08.

Kolkata_Knight_Riders_Fans_Number_Talking_About_Jan_1_2013_to_Apr_2_2013

Content Strategy

KKR has successfully mixed its visual content with interactivity to get a desired engagement from its fans (see the images below), which has led to an increased level of participation from its fans, so much so that, UGC (User Generated Content) on KKR’s Facebook page is way more than posts by the admin (see the third image), which is a testimony of successful engagement.

The social media team of KKR has also succeeded to some extent in retaining the interest of its audience, as it is evidence from the level of engagement on the following two posts – one done on January 24 and another on April 02.

During the studied period, the frequency of posts is more or less evenly distributed with Tuesday taking the maximum number of posts, but engagement is highest on Thursday, and it was information related to sports in general and other general happenings that caused the maximum number of engagement and not the posts strictly about KKR.

KKR on Twitter

Twitter activities

Along with doing a semi-live tweet during KKR matches, social media team of Kolkata Knight Riders also applies themselves in creating non-match-related tweets, like the ones shared below. In these tweets you will see how the team has used the platform to not only inform about the match and guide visitors to the team’s website, but also to give insider information about the team. See the screenshot of the third tweet that talks about last-year video being played in a team meeting.

Most of the tweets on KKR page are done between 9am and 6pm, with the maximum numbers of tweets done between 9am to 12 o’clock.

When you will look at the following image, you will notice that KKR had been moderately active in the beginning of the warm-up period with a couple of spikes in January and February. The activity got better from March mid onward with a little less than evenly distribution of proactive tweets, retweets and replies. Twitter admin of KKR has done a good job in including its important hashtags (#KKR, #KLJ, #KorboLorboJeetbo) in majority of tweets. Second most frequent item being links in the proactive tweets (see the images below)

Links may have featured less in proactive tweets, but it was very prominent in the replies KKR admin sent to its followers. An analysis of the nature of interaction conducted on twitter, it was found that most of the replies from @KKRiders were either positive or neutral.

KKR on YouTube

In the studied period, the YouTube page of KKR has uploaded 6 new videos, gained 380 new subscribers to take the subscriber count to 2791, and got almost 33,000 new views taking the toll of total view to 511,222.

The team has not done very spectacular on YouTube, primarily because of the cost involved in producing video content and expensive mobile data cost for users, many of which are young and mobile (guessing the demographic based on users profiles of Facebook fans of KKR), and might have been accessing social media from mobile devices. Nevertheless, KKR’s YouTube page has done better than an average sports-related YouTube Channels from Asia.

The most-viewed video in the studied period was not one of the videos that was uploaded recently, but it was the one uploaded on April 27, 2011.

Bisla’s knight vision video is the most viewed recently uploaded video on KKR’s YouTube Channel. Average length of a video content is less than 3 minutes, with a few going up to 4:30-minute runtime.

KKR on Pinterest and Google+

URL (Pinterest)

URL (Google+)

It shouldn’t come as surprise to the readers of this post that KKR is not doing very great on Pinterest and Google+, it is doing relatively well on Pinterest though, which reflects the low level of acceptance of these social media websites among KKR fans in particular, and IPL fans in India in general.

On Pinterest, KKR has gained 33 followers in the studied period taking total fan count to 56, and done 7 new pins, got 26 new repins, and 17 likes in the same period. This as the number tells evidently is nothing to be proud of, but stats suggests that it is better than an average sports-related Pinterest profile from Asia.

KKR Pinterest Boards

In total, KKR has 12 board with an average follower count of 40, of which Knights on Pinterest! Board has the maximum follower (50 followers) and 23 repins.

One thing is very impressive about KKR’s Knight on Pinterest! Board , which is a very creative use of the board. To get a sense of what I am talking, you may like to click on the link and visit the board. Do not forget to scroll the page from top to bottom maintaining a good speed. It has created a nice vertically scrolling flipbook like effect.

Although the quality of posts on Google+ is not bad, the interaction level is very low (as evident from the posts below), and a merely 513 people have KKR in their circle. The lack of enthusiasm for Google+ can be felt on both sides – KKR’s social media team as well as users.

Conclusion: KKR on social media

KKR has been proactive in engaging its fans on different social media websites, and instead of spreading its resources thin, it has adopted a focused stance based on the level of users interaction, which is commendable. But it needs to put more effort on YouTube and on integrating video content in other social media. It could have also made its mark felt on Pinterest, but it failed in doing so, expect on one board where it has created a scrolling flipbook like effect. This is the kind of thinking the social media team of KKR needs to employ to make most of Pinterest. Integrating it with Facebook, Twitter, and YouTube can be a move the team should try. Although Google is trying hard to push Google+, I do not see much point in investing resources on that channel. A minimum presence is enough for the time being.

In conclusion, KKR’s social media team has done a commendable job! It reflects the spirit of the team and its anthem.

Share this article

If you liked this article share it with your friends. they will thank you later

Subscribe to our Newsletter

Why Attend?

Live Online
1,00,000+ people attended since 2009
Rs 1999 FREE
Certificate of Participation
An exclusive Surprise

20 Digital Marketing Case Studies To Understand Power Of Digital Marketing

Without proficiently indulging in Digital Marketing, a business can hardly find a way to perform even its basic operations. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you.

Marketing in one sense can be viewed as the process of communication with the clients or the customers in their language on the various platforms being used by them.

Starting a business surely involves you hustling a lot but with proper marketing, you can enjoy the ease of most things being facilitated.

Not long before the advent of digital marketing, new and small businesses found it extremely difficult to establish themselves in the list of big companies.

Digital marketing facilitates businesses not only to expand easily by allowing them to reach a global audience and compete with established brands by rendering their services globally but also by facilitating the easy sharing of proposals with clients with just a click.

It facilitates the operations and growth of the business by allowing marketers to understand customer behaviors.

One can easily take the aid of digital marketing professionals at your disposal.

As per the statistics, Digital Ad Spend is going to cross $375 billion by the end of 2021.

Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by usage of which they can avoid commuting mistakes in digital marketing to a great extent.

Download Detailed Brochure and Get Complimentary access to Live Online Demo Class with Industry Expert.

Read on to find some of the best and top Digital Marketing Case Studies-

Top Case Studies On Digital Marketing

1. intuit digital marketing case studies.

Image result for intuit digital marketing campaign

Intuit is a software company. The organization found that its customers wanted simple tools for all other aspects through their research when they were planning to add a new operation to their product portfolio.

To gain a solution to the problem of the competitors they chose to gain visibility in organic results.

With the use of relevant most searched keywords and leveraging social media, they succeeded in connecting the new users to the website in an engaging fashion.

This is surely a part of successful digital marketing case studies .

2. DisabledGo Digital Marketing Case Studies

DisabledGo was stuck with the complex issue of migrating the SEO strategy from an old platform to a new platform.

Keeping in view the idea of keeping the migration as smooth as possible from an SEO view they took up the challenge of implementing 301 redirects to new URLs from the old ones.

They even transferred metadata and set up a new site map. By effectively using the technique of URL restructuring they not only achieved the aim of retaining the old users but also boost up the visitors by ranking up the competitors in the niche.

3. Harris Teeter Digital Marketing Case Studies

Image result for harris teeter digital marketing

Being a grocery business, this setup did not have much of a margin and that was a task in itself. This made the task of boosting social media visibility look huge for Harris and Teeter.

By using the strategy of behavioral targeting, many options of combinations were found that provided visibility in terms of the fan base.

The reason that this boosted the post engagement by 400% surely proves why this is regarded as one of the best case studies on digital marketing.

4. Health Republic Insurance Digital Marketing Case Studies

Health Republic Insurance of New Jersey had to face the issue of low lead generation and poor market position. In response, it came up with a strategy that lets Health Republic Insurance secure its place in top case studies on Digital Marketing,

The goal of HRINJ was to grow fast to improve coverage and reduce premiums.

With the introduction of a new tagline, they were positioned as a values-driven insurer that boosted their enrolment and the business.

5. Tata Sky Transfer Digital Marketing Case Studies

Again one of the best case studies on Digital Marketing for you. Understanding the need of watching different shows in a family the company introduced a new service called Tata Sky+ transfer, the main issue for Tata sky was to get it viral.

The brand came up with the idea of creating an out-of-mind family named transferkars. This allowed the transfer of shows on mobiles and tablets.

This certainly was a hit among the audience. The success owing to the proficient study of the potential market is the reason it is regarded as one of the best digital marketing case studies of India.

6. Make My Trip Digital Marketing Case Studies

The company widely used Independence Day with the idea of #DilHaiHindustani.

Practically this was an unusual yet effective recreation of the independence story. A microsite that took the Odyssey of 1857 to 1947 was created for this purpose.

This proved to be really effective with the traffic on the website increasing instantly and also the company gaining more followers in terms of online appearance. That is why this campaign has made its place in Digital Marketing Case Studies PDF.

7. Amazon India Digital Marketing Case Studies

The brand effectively used a good digital marketing strategy by taking the aid of ads on social media.

The sale on the website that allows user interaction with fan activities and contests helped to a great extent to increase the traffic on the website. The company even provided coupons to the contestants that worked as an added advantage to increase sales during the promotional event.

As the sale was scheduled to be held after the 10th of August, they successfully managed to tilt the customer plans after the 10th.

This is the reason it is regarded as one of the best case studies of digital marketing in India.

8. HDFC Digital Marketing Case Studies

Image result for hdfc ray of hope campaign

To promote its HDFC life cancer care plan, the bank decided to come up with the idea of #RayOfHope.

The main goal was to provide financial help for cancer and by signing an actress that has been fighting cancer, HDFC Life surely made sure that the video went viral and got famous over social media.

This is even available in the form of digital marketing case studies pdf.

9. Nivea India Digital Marketing Case Studies India

Image result for nivea mom's touch campaign

To portray the selfless and extraordinary stories of mothers from around the country, Nivea came with up with Mom’s Touch campaign.

This campaign was solely done with the aid of social media.

With the effective use of marketing on social media, Nivea facilitates donations for girls primarily based on social media sharing. As one of the best Digital Marketing Case Studies PDFs, this one is for sure quite useful for you.

10. Renault Digital Marketing Case Studies

Renault digital transformation sales and marketing analysis 1 638

With a view of doing marketing for their new car lodge, Renault decides to rely on Digital marketing.

For this purpose, the brand chose 3 bloggers that not only provided the experience of driving this car but also a trip to Goa from the same car.

All this was recorded and the bloggers were supposed to write about the car. Being one of the best digital marketing case studies is established by the fact that marketing was done on large scale and that too with minimal use of resources.

11. GoGustoRides Digital Marketing Case Studies

For the facilitation of marketing for their new scooter Gusto, Mahindra decided to take the aid of food bloggers at their disposal.

They were required to travel to different food joints in the city on Gusto which also catered to the personal needs of the bloggers. This way Mahindra not only succeeded in establishing a good online appearance but also made sure that offline publicity was done properly and efficiently.

12. OLX India Digital Marketing Case Studies

To build a brand image and obtain a good online appearance, OLX came up with the idea of using Independence Day as their aid.

A campaign that allowed people to share their memories of partition or its belongings was launched.

This not only attracted the users but also helped the brand connect with the consumers allowing them loyalty and more sales.

13. Lenovo Digital Marketing Case Studies

To gain a direction in the market, Lenovo decided to take the aid of digital marketing strategies to promote their campaign “PitchToHer” which helped girls to learn football from an NGO.

This not only made life easy for girls with donations but also provided the brand with an establishment in the market and a greater customer base due to the proficient use of digital marketing case studies.

14. Paper Boat Digital Marketing Case Studies

Image result for paper boat digital marketing campaign

The company managed to get an online appearance by choosing to allow people to share their childhood memories as the brand itself deals with manufacturing drinks which are common household drinks.

The idea to float a paper boat and share it on social media was brought into Advent.

This surely made the brand name famous with the audience proving them with an extra customer base to target. This is rightly a part of great case studies of digital marketing.

15. KKR IPL Team Digital Marketing Case Studies

In order to maintain a connection with the fans of the team, the management decided to launch a blog to increase the fan base as it was solely for Shahrukh Khan Fans who is the co-owner of the team.

This allowed the viewers insight into the team and dressing room.

This instance of digital marketing surely increased the fan following of the team just by the idea of utilizing the fan base of its celebrity co-owner.

The intelligent idea surely adds it to the unique digital marketing case studies PDF.

16. Hubspot

We all know how popular Hubspot has become today and widely it is being used, the credit goes to digital marketing and especially content marketing. The contents on Hubspot are of top-notch and that has attracted users towards it.

The blogs on Hubspot target users to attract to its funnel. Today the company is worth a billion dollars and it has become possible due to its effective content marketing strategies.

It also sells Marketing along with sales and service software that play quite a significant role in growing different businesses without any sort of compromises. The motivation to consider “good for the business” would be something that is also “good for the customer” which makes it one of the best Digital Marketing Case Studies you need to pay attention to.

17. Beardbrand

This e-commerce platform sells beard oil and other beard care products. Their business has enhanced a lot and they make around $120K in a month, the credit goes to their digital marketing strategies.

They used digital marketing techniques to promote their movement “Urban beardsmen” and that has helped in the success of the Beard brand. The adept use of targeting the right customer with the online marketing campaign has helped the company generate better leads and conversions.

You can find out their blogs about the beard, body, and hair that play a very significant role in convincing readers to opt for their services. So, their content marketing campaign has also been top-notch.

Inbound marketing, lead generation, and conversion through a well-directed funnel are channelized through a powerful Digital Marketing Strategy. Even when you open their site, you can participate in a Quiz that is very useful in ensuring interaction with the potential customer right away.

This makes BeardBrand secure a place in the list of top Digital Marketing Case Studies.

18. Raw Generation

This is a well-known company which makes fruit juices and other juices from raw materials.

Their website gained immense popularity from different other sites like Groupon, Gilt, and so on. Their promotion techniques on social media didn’t go well in the initial stages but when they started promoting themselves on Lifebooker they got the desired results.

In the initial stages when the company was promoting itself on other social media channels, the sales was around $8K in a month and now its sale has grown up to $96K in a month.

The right implementation of an online marketing strategy that also includes coupons and Social Media Marketing helps the brand in widening its reach in front of its target audience base. Reviews, rewards, coupons, top-quality products, and their powerful advertising played a key role in increasing the sales of the brand.

19. Envelopes.com

If you consider the e-commerce sector while digital marketing case studies then you can never ignore this brand. They gained their core strength from digital marketing only.

Email marketing was their major weapon in digital marketing which also leads them to get results. Their conversion rates after this campaign grew by 40% hence you can imagine the efficiency of their digital marketing campaign.

Offering special coupon codes so buyers can purchase products at discounted prices also plays a key role in widening the reach and boosting sales. They offer direct mail services which allow you to get started directly from their web portal just in a few simple steps.

The use of CTAs on the site is also quite dexterously implemented which plays a key role in convincing the site visitors to click through them and perform the action that the site owner expects from their visitors. All in all, the company came up with a rock-solid digital marketing strategy which empowered it to make its place in top digital marketing case studies.

20. Chevrolet

Castle Chevrolet got an increment in their sales by 23 times after they switched to Facebook advertising. Digital marketing has helped them a lot in developing their brand’s identity.

Castle Buick GMC has also gained immense popularity after turning towards Facebook advertising. Whenever we will talk about social media marketing we won’t be able to ignore the names of these two companies.

Through their social media marketing as they showed their users how convenient their dealerships are and this helped them to fetch traffic.

The right use of different types of Facebook ads to widen the reach of the brand on this Social Media Giant helped the brand widen its reach significantly. It easily targeted its relevant audience base on Facebook, plus other online marketing strategies were also phenomenal in being result driven.

Doing a proper analysis of the audience base and running a personalized campaign as per the inclination of the audience helped the brand boost its revenues.

Final Words

The above-listed case studies of digital marketing not only boost confidence and morale but also provide teachings that how with the aid of even simple ideas, you can choose to earn more returns, and that too with low resources and effort application.

For efficient usage of digital marketing, you may choose to get enrolled in the best digital marketing institute & indulge in paid advertising, SEO, video advertising, conversion rate optimization, and many more. At the end of the day, you have to shoulder the responsibility of adding your business to the list of successful digital marketing case studies India.

Joining the Digital Marketing Course will enable you to learn and master Digital Marketing like an expert.

Which Digital Marketing Case Studies in India inspired you the most? Share in the comments below.

Table of Contents

Discuss With A Career Advisor

Not Sure, What to learn and how it will help you?

Free Courses
Career Guide
PGP in Data Science and Business Analytics
PGP in Data Science and Engineering Online
PGP in Data Science and Engineering (Classroom)
MIT Data Science and Machine Learning Course Online
MIT Applied Data Science Course Online
Data Analytics Essentials by UT Austin
Data Science & Business Analytics Online Course by UT Austin
Master of Data Science (Global) – Deakin University
MS in Computer Science in USA from Clark University
MS in Data Analytics in USA from Clark University
Masters in Analytics in USA from University of Arizona
MS in Data Analytics in USA from Walsh College
Master of Science in Big Data & Business Analytics in Germany
Online Masters in Data Science (Global)
Masters (MS) in Data Science Online
Master of Data Science Deakin (12 Months)
UT Austin Data Science & Business Analytics Program
UT Austin Data Analytics Course With Power BI Certification
MIT IDSS Data Science & Machine Learning Course Online
MIT Applied Data Science & AI Certificate Course Online
Artificial Intelligence & Machine Learning (AIML) Course
AI for Leaders & Managers (PG Certificate Course)
Artificial Intelligence Course for School Students
Machine Learning PG Program
MS Artificial Intelligence and Machine Learning
Masters in Machine Learning from USA
MS Artificial Intelligence and Machine Learning Walsh
Generative AI (GenAI) Certificate Course by Microsoft Azure
AI and Machine Learning Certificate Program Online by UT Austin
UT Austin Artificial Intelligence (AI) for Leaders & Managers
MIT No-Code AI and Machine Learning Course
Masters in Machine Learning from USA – University of Arizona
Full Stack Software Development Certificate Course by UT Austin
Full Stack Software Development Program
Online Cyber Security Course
CompTIA Security+ (Plus) Certification Training Bootcamp
PG Cyber Security Course Online by UT Austin
UT Austin Cybersecurity Certificate Program Online
Online Post Graduate Executive Management Program
MBA in USA from Walsh College
MBA in Germany at FOM University
Online MBA Equivalent PGDM Course from Great Lakes
Online Post Graduate Diploma in Management (PGDM) Program
Cloud Computing PG Program by Great Lakes
UT Austin Post-Graduate Program in Cloud Computing
PG Program UXUI Design
UI/UX Design PG Certificate Course Online with UT Austin
Digital Marketing Course Online with PG Certificate
Doctor Of Business Administration in Artificial Intelligence and Machine Learning
MBA Full Time Program
MS in Marketing Full Time Program
MS in Accounting Full Time Program
MS in Information Technology Full Time Program
MS in Finance Full Time Program
Study MBA in Germany at FOM University
M.Sc in Big Data & Business Analytics in Germany
Master of Science (MSc) in Big Data & Business Analytics in Germany
Masters (MS) in Computer Science in USA from Clark University
Applied Data Science Program
Data Analytics Essentials
PG Program in Artificial Intelligence & Machine Learning: Business Applications
Post Graduate Program in Artificial Intelligence for Leaders
Applications of Artificial Intelligence Program
Post-Graduate Program in Cloud Computing
Post Graduate Program in Cybersecurity
MIT Programa Ciencia De Dados Machine Learning
MIT Programa Ciencia De Datos Aprendizaje Automatico
Program PG Ciencia Datos Analitica Empresarial Curso Online
Mit Programa Ciencia De Datos Aprendizaje Automatico
Masters in Analytics from University of Arizona
PES University
Northwestern University
Deakin University
MIT IDSS University
Great Lakes University
University of Arizona
IIIT Delhi University
IIIT Hyderabad University
MIT Professional Education
Walsh College
Eller College Management:University of Arizona
FOM Germany
Clark University

Recommended Digital Marketing Courses

PG Program in Strategic Digital Marketing

Take PG Program in Strategic Digital Marketing to master SEO, social media marketing, analytics, and more. Unlock career growth in this cutting-edge field with live mentorship and industry-focused curriculum.

Introduction

Ipl, pandemic and advertising expenditure, what does this mean, let’s understand why digital marketing benefits from the ipl, brands that use digital marketing during ipl, how ipl has changed the face of digital marketing.

IPL, Pandemic and Advertising Expenditure
What value the IPL brings to digital marketing
Why does digital marketing benefit from the Indian Premier League?
5 examples of brands that profited from IPL

What’s the one thing besides the players that is most common during the IPL (Indian Premier League) season?

Owners? Glamour quotient?

Well, the answer to this question is advertisements.

From the billboards, players’ jerseys, stumps, or your emails bulldozed with discounted F&B coupons… IPL digital marketing is one of the most successful platforms.

IPL 2021 has begun. Hopefully, the staggering digital marketing industry of the country will see potential growth after a long slump that the COVID-19 has brought about.

Sam Balsara, an advertising and media veteran, in an interview shared some insights that threw a much better picture on the advertising expenditure during the IPL season.

Year	AdEx
2015	Rs 1200 crores
2020	Rs 2700 crores

Even though the first pandemic wave hit last year, an additional Rs 300 crores to Rs 2700 crores in Advertising Expense (AdEx) was spent during the lockdown to drive revenue and growth for major brands.

This is the value that IPL brings to the marketing industry. The mutually beneficial relationship between the marketing industry and the IPL has flourished since the beginning; however, with the boom in digital marketing, the industry has only profited much more.

The three-hour format is attractive to all age groups and audience types,
The match-slotting hours on weekdays from 8 PM-11 PM (now from 7:30 PM onwards) and double-headers on weekends make IPL a sporting event worth time and money.
The emotional investment of fans with the tournament. The greater this association with cricket, the more the reason to support and buy a brand the tournament/ a team supports.
Commercial sponsorships economically help lesser-known players and cricket associations with the necessary financial infrastructure and resources to play.
Product placement during IPL season using various digital marketing hacks on TV, social media, and other modes of communication profits every single time.
During the IPL, brand placement on social media or in collaboration with a cricketer( and its promotion on social platforms) has also given the much-needed audience exposure to multiple brands and their products.

Now that we’ve understood the reasons why digital marketing benefits from IPL, let’s take a look at five brands that successfully leveraged digital marketing during IPL to maximize profits.

1. Dream 11

Dream 11 became the title sponsor of IPL 2020 after Chinese company Vivo stepped down as the official IPL partner due to tense India-China relations last year.

As a result of this collaboration, the fantasy league brand surpassed 100 million registered users during the tournament, Special thanks to IPL’s dedicated audience and Dream 11’s ads in regional languages( on Star Sports, Disney+Hotstar) and digital marketing campaigns on social media.

In the past too, the company launched very successful integrated marketing campaigns like ‘Ye Game Hai Mahaan’, of which the ‘Game Night’ campaign was wholly influencer-centric.

On social media too, the promotion of post-match felicitation ceremonies for winners during the IPL brings a lot of audience engagement with the brand.

“As online fantasy sports is entirely based on live sporting events, it was a good opportunity for us to be visible at different fan touchpoints. Pitch report, toss, giving the ‘Dream11 GameChanger of the Match’ to the cricketer with the most fantasy sports points and so on were some richly organic moments where fans connected and interacted with our brand.” – Vikrant Mudaliar, chief marketing officer, Dream Sports & Dream11

He also added that during the tournament, the company catered to more than 80 million requests per minute.

Fact: IPL prediction using Machine learning – The use of machine learning for predictive modeling of IPL cricket matches can provide accurate predictions for the outcomes of games. In particular, a support vector machine can be used to learn a model from past data that can identify the key patterns and relationships between features that lead to a particular outcome. This learned model can then be used to make predictions on future games, based on the current values of the features.

2. MPL – Mobile Esports Platform

Although many digital marketing stalwarts have now distanced themselves from the IPL, calling it an overcrowded Kumbh* of brands, others continue to reap the benefits from this profitable partnership.

MPL sponsored KKR( Kolkata Knight Riders) and RCB( Royal Challengers Bangalore) and signed Virat Kohli as its brand ambassador last season.

As a result, the company witnessed a surge in the overall user base and other parameters. In fact, IPL has proven to be so beneficial for MPL that it’s SVP, growth, and marketing, Abhishek Madahavan said:

“If I had Rs 500 crore to spend in a year, I’d rather spend it on the 50 days of IPL rather than throughout the year because the amount of viewership it’s able to generate is huge for anyone looking to build a brand.”

MPL focuses both on mobile marketing and TV marketing during the IPL season. During this IPL season, its brand campaign on ad films based on old-Hindi sayings is performing well on all platforms. On social media, the campaign led to an all-time high fan frenzy with memes and video templates circulating and garnering much audience engagement and brand awareness.

In fact, MPL capitalizes massively during the IPL through its huge follower base on social media with daily, weekly, and monthly contests and activities. Meme contests from the ‘HainAkalKheloMPL’ campaign are one prime example.

Note: You can conduct your own analysis and forecast the results of team matches using IPL datasets.

Not just brands related to sports, but far removed sectors like fintech and electronics profit from digital marketing campaigns all through the IPL season.

Cred, last season’s official IPL partner, saw 2.4 million new customers during the two months of the IPL, a Forbes report estimated. Their niche ads featuring Madhuri Dixit, Bappi Lahiri, Govinda, and Udit Narayan set new creative benchmarks for advertising agencies: the perfect branding/marketing of a fintech brand with creative talent.

In May 2021, when IPL’s new season began, Cred rolled out its Mega Jackpot Week campaign with hampers including iPhones, free flights for the next five years, and Bitcoin to top it all. This campaign generated a lot of buzz on digital and social media platforms generating huge user engagement scores and numerous downloads on mobile devices.

Likewise, Cred’s Power Play campaign during the ongoing IPL is a supremely well-played digital marketing move that has made the brand even more popular. The concept: stand a chance to win 100% cashback on a bill payment during the powerplay overs of the IPL.

4. Muthoot Fincorp

Muthoot launched its product placement digital marketing campaign during the IPL 2020 season as a first-time IPL endorser of RCB. This Kerala-based fin corp ventured into the Northern and Eastern Indian market with a launch of its 4500 odd-branches coinciding with the IPL marketing/ brand promotions.

It also rolled out interest-free gold loans during the IPL to gain traction during the tournament.

All this led the company to witness a 54% rise in brand awareness and consideration. Close to 140 million digital impressions and 20 lakh inquiries at their call centers and branches during and post-IPL led to incredible growth for the company that saw an enormous decline in business during the COVID-19 nationwide lockdown.

Muthoot’s social media campaign of #SpiritofGold also was an audience engagement move that benefited the brand. Besides, the CSK Gold Coins available on Amazon, Flipkart and the company’s website was also a new digital marketing move that widened the reach of Muthoot’s customer base.

Having said that, the company continues to focus on conventional marketing strategies because of its pan-India popularity and reach.

5. Niine- Menstrual Hygiene Brand

As the principal sponsor of Rajasthan Royals since September 2020, Niine, a three-year-old company, first did only a logo placement on the back of players’ jerseys last year.

But, its digital marketing campaigns around menstrual hygiene led to a positive breakthrough for the company’s business.

Take a look at how Rajasthan Royals announced their partnership with Niine on Twitter.

Even though RR happened to be at the lowest spot on the table, Niine’s business grew. It gained a 3% pan-India market share. Within two months of IPL, the company recorded sanitary napkin sales worth Rs 20 crores as opposed to Rs 14 crores in the first three years of operation.

So, the numbers are all here to prove how these brands successfully deployed digital marketing to get maximum ROI during IPL seasons. But, it’s always a two-way street for all partnerships/relationships that wish to flourish.

Do you think if CRED had not done their advertising right, they would have managed to profit from the IPL, even if the entire world’s population saw cricket? No.

Digital marketing, if and when done right, can change the fate of any brand. Therefore, to learn the right marketing skills, one has to upskill with the right course. Check out Post Graduation Courses in Digital Marketing . The course is specifically designed for working professionals who want to match and contribute to the needs of the digital marketing industry.

Find Digital Marketing Courses in Top Indian Cities

Top Free Courses

Digital Marketing Career Path – 2024

Top Reasons You Should Study Digital Marketing in 2024

Content Writer Job Description in 2024

Top 15 Digital Marketing Books in 2024

Top 8 Essential Digital Marketing Skills in 2024

Top 20 Digital Marketing Tools for 2024

Value Creation in Private Equity: Making Our Own Luck

Partnering with founders and entrepreneurs whose companies disrupt, define and lead the market

Partnering for Growth We back founders and management teams across a range of equity investment sizes, and work together to turn visions into reality.
Beyond Capital We bring an extensive network of C-suite level advisors and operational and capital markets resources to help leaders through each critical moment of a growth company’s life cycle – from growth stage through life as a public company.
Our Network Effect Our growth companies gain insights from being part of a global portfolio of more than 200 companies, representing billions of dollars in marketing and information technology spend.
$ ~3B FUND III CLOSED OCTOBER 2023
35+ DEDICATED GROWTH INVESTORS
$ 7.4B ASSETS UNDER MANAGEMENT

CEO Perspectives

"KKR brought value-added resources that enhanced our focus on helping our clients build a human shield against persistent and pervasive cyberthreats while also accelerating KnowBe4’s rollout in new markets.”

Stu Sjouwerman, CEO of KnowBe4

"KKR has been a perfect partner for us as we have scaled OneStream and has really helped us focus on innovation and growth. They are experienced advisors that take the time to understand the unique aspects of our business and offer the right support and guidance to help accelerate the successful execution of our vision."

Tom Shea, Founder and CEO OneStream Software

"KKR is a long-standing supporter of Darktrace, having first invested in our business in 2016, just a few years after we started out. The team’s deep sector knowledge and experience investing in high growth companies has made them an invaluable partner on our growth journey, our transition to being a publicly listed business and as we continue to mature our business for the next phase of growth. They are a great source of strategic advice and offer constructive challenge to me and my executive team as we continue to evolve, supporting us to deliver long term, sustainable value for all our stakeholders.

Poppy Gustafsson, CEO of Darktrace

View our Stories

Streamlining the office of the CFO

FORTIFYING ENTERPRISES WITH CYBERSECURITY TRAINING

SUPPORTING SMARTER BUSINESS DECISIONS WITH AI

o9 Solutions

Making financial data more manageable, more actionable, and more useful. That’s what OneStream, a leading provider of cloud and on-premise Corporate Performance Management (CPM) solutions, does for mid-sized and large organizations. With the help of a significant investment from our private equity and growth equity funds in February 2019, OneStream is helping companies streamline complex financial structures and break down siloes across functions within the office of the CFO.

KnowBe4 is the world’s largest security awareness training and simulated phishing platform. With the support of a series of equity investments from our Tech Growth funds, KnowBe4 helps organizations reduce the risk of cyberattacks by educating users to recognize, report and avoid threats.

Many businesses face a serious challenge in trying to match supply with demand at a time when both can change quickly and unexpectedly. o9 Solutions offers a leading AI-powered planning, analytics and data platform called the Digital Brain that helps companies across industries make smarter, better-informed decisions across their core supply chain, commercial and P&L functions. A minority equity investment from our Tech Growth funds in April 2020 helps o9 Solutions support companies by providing access to better data, detecting demand and supply risks and opportunities sooner, and evaluating scenarios in real time.

Meet the Team
Explore Portfolio
Our Approach

Investment Insights

Employees at Leading Audiobooks Publisher RBmedia Reap Dividends of Broad-Based Ownership

Frontmatec Employees Celebrate Ownership in Company

Digital Marketing
Facebook Marketing
Instagram Marketing
Ecommerce Marketing
Content Marketing
Data Science Certification
Machine Learning
Artificial Intelligence
Data Analytics
Graphic Design
Adobe Illustrator
Web Designing
UX UI Design
Interior Design
Front End Development
Back End Development Courses
Business Analytics
Entrepreneurship
Supply Chain
Financial Modeling
Corporate Finance
Project Finance
Harvard University
Stanford University
Yale University
Princeton University
Duke University
UC Berkeley
Harvard University Executive Programs
MIT Executive Programs
Stanford University Executive Programs
Oxford University Executive Programs
Cambridge University Executive Programs
Yale University Executive Programs
Kellog Executive Programs
CMU Executive Programs
45000+ Free Courses
Free Certification Courses
Free DigitalDefynd Certificate
Free Harvard University Courses
Free MIT Courses
Free Excel Courses
Free Google Courses
Free Finance Courses
Free Coding Courses
Free Digital Marketing Courses

40 Detailed Digital Marketing Case Studies [2024]

In the rapidly evolving digital era, the effectiveness of marketing tactics can have a huge impact on the brand’s success. This collection of 40 detailed digital marketing case studies from globally recognized companies offers a deep dive into the tactical approaches and innovative solutions that have reshaped consumer interactions and carved success stories across various industries. From leveraging cutting-edge technologies like augmented reality and artificial intelligence to embracing community-driven initiatives and personalized user experiences, each case study presents a unique challenge faced by the brand, the strategic response implemented, and the resultant impact on market presence and consumer loyalty. These 40 narratives not only highlight the transformative potential of effective digital marketing but also serve as a valuable learning resource for marketing professionals seeking to understand the dynamics of customer engagement and brand growth in the digital era.

Related: Surprising Digital Marketing Statistics & Facts

1. Airbnb – Leveraging User-Generated Content

Task or Conflict:

Airbnb, despite its revolutionary concept, faced significant challenges in scaling trust and global brand awareness. Operating in a highly competitive travel industry, Airbnb needed a cost-effective strategy to resonate emotionally and authentically with potential customers worldwide, without resorting to expensive traditional marketing techniques.

To overcome this challenge, Airbnb capitalized on user-generated content by motivating both parties to share their unique lodging experiences through images and stories on different platforms. They facilitated this by creating hashtags and launching contests to motivate participation. Airbnb’s strategy was not merely about collecting content but about fostering a community-centric brand that values customer experiences and stories as the core of its marketing.

Overall Impact:

Considerable increase in organic reach across different online platforms.
Enhanced brand trust and credibility, which translated into increased bookings globally.

Key Learnings:

User-generated content can serve as an impactful and economical marketing tool.
Building a brand community can help in enhanced user loyalty and organic brand promotion.

2. Nike – Digital Brand Transformation

Nike faced the challenge of maintaining relevance and connection with its diverse consumer base in a rapidly changing digital landscape. As consumer behaviors shifted towards more digital interactions and personalized experiences, Nike needed to find innovative ways to engage with its audience beyond traditional advertising and retail settings.

Nike addressed this challenge by fully embracing digital transformation with the launch of various mobile applications, such as the Nike Training Club and Nike Run Club, which integrated workout plans, running tracking, and community challenges into their user experience. They also harnessed the power of data analytics to offer personalized product recommendations and tailored fitness advice, thereby creating a more engaging and customized user journey.

Drastically improved user engagement rates, with millions of downloads and active users on their apps.
Strengthened brand loyalty and community feel among Nike customers, leading to increased sales both online and in-store.
Digital tools and apps can significantly enhance customer engagement and loyalty when used to provide value beyond the traditional sales experience.
Personalization and community building are crucial for maintaining brand relevance in a digital-first consumer market.

3. Tesco – Virtual Store

Tesco was looking to expand its market presence in South Korea without the substantial costs associated with opening new physical stores. The challenge was to reach a tech-savvy and time-constrained commuter population who valued convenience and efficiency in their shopping experiences.

Tesco’s innovative solution was to create virtual stores in subway stations, where busy commuters could shop while waiting for their train. They placed life-sized billboards of store shelves with products bearing QR codes in subway stations. Commuters could scan these codes using Tesco’s mobile app to add items to their virtual shopping cart, making their daily commute time productive for shopping.

Positioned Tesco as the top online grocery retailer in South Korea.
Achieved a substantial increase in customer base and online sales, effectively transforming the grocery shopping experience.
Digital innovations that blend into the daily routines of customers can lead to high engagement and conversion rates.
Utilizing commonplace technology like QR codes can effectively connect the physical and digital shopping environments, catering to the modern consumer’s desire for convenience and efficiency.

4. Spotify – Data-Driven Personalization

Spotify faced the challenge of differentiating itself in the saturated music streaming market. With numerous services offering similar catalogues of music, Spotify needed to find a way to stand out and retain users in a competitive landscape where user preferences and engagement could make a significant difference.

Spotify’s approach was to harness the vast amounts of data they collected on user listening habits to create hyper-personalized experiences. They developed algorithms for features like “Discover Weekly,” which provides users with a playlist tailored to their tastes every week. This strategy was rooted in predictive analytics and machine learning, aiming to anticipate user preferences and introduce them to new music seamlessly.

Considerably increased user engagement on the platform.
Boosted subscription rates as users found more value in personalized content.
Leveraging user data for personalization can highly distinguish a service in the market.
Continuous innovation in user experience can drive both retention and acquisition.

5. Domino’s Pizza – Digital Ordering Innovation

Domino’s was striving to enhance sales and streamline the customer ordering process. The fast-food industry is notoriously competitive, and Domino’s needed to innovate to make ordering as convenient and quick as possible for customers seeking instant gratification.

Domino’s revolutionized the digital ordering process by introducing an array of ordering methods, including a pioneering “pizza emoji” text order system and a robust digital platform that works seamlessly across various devices. They also utilized voice recognition and artificial intelligence to predict customer preferences and speed up the ordering process.

Digital orders rose dramatically to account for a huge portion of total sales.
The company’s stock price increased due to improved operational efficiency and customer satisfaction.
Streamlining the customer experience with technology can lead to substantial increases in sales and efficiency.
Innovative ordering options can set a company apart in a competitive industry.

Related: How to learn Digital Marketing?

6. GoPro – Harnessing Advocacy

GoPro needed to amplify its brand presence and deepen user engagement in a market where consumers are bombarded with countless digital advertisements. The challenge was to make GoPro not just a product but a part of its customers’ adventure narratives.

GoPro’s strategy focused on turning their customers into brand ambassadors by encouraging them to share their thrilling videos and images taken with GoPro cameras. They launched the “GoPro Awards” to incentivize user content submission with rewards, effectively using this content in their marketing campaigns to showcase the camera’s capabilities.

Enhanced brand loyalty and created a massive repository of authentic user-generated content.
Fostered a strong community of GoPro users who are engaged and regularly contribute content.
Encouraging user-generated content can create a vibrant community and provide authentic marketing material.
Rewarding customer contributions can increase engagement and brand loyalty.

7. ZARA – Agile Social Media Strategies

ZARA faced the challenge of maintaining its fast-fashion leadership while transitioning to a digital-first retail approach. They needed to keep up with rapid fashion trends and consumer expectations on social media, where trends can change overnight.

ZARA employed an agile social media strategy that mirrored its renowned supply chain flexibility. They quickly adapted campaigns and content to reflect the latest fashion trends and consumer feedback, using a data-driven approach to tailor their marketing efforts to real-time insights.

Increased engagement on social media platforms, driving both online and offline traffic.
Enhanced brand perception as trendy and responsive among consumers.
Agility in social media marketing can effectively align with and capitalize on consumer trends.
Data-driven content adaptation can lead to higher consumer engagement and satisfaction.

8. Slack – B2B Content Marketing

Slack needed to establish itself in the crowded B2B tech market, where differentiation is crucial for capturing the attention of business customers. The challenge was not only to stand out but also to articulate the value of Slack’s platform in streamlining communication across diverse teams and enterprises.

Slack’s strategy involved utilizing high-quality, informative content marketing to address common communication challenges faced by businesses. They created a variety of content types, including case studies, whitepapers, and blogs, which demonstrated how Slack enhances productivity and integrates with various business tools. This approach helped position Slack as a thought leader in workplace communication.

Successfully established thought leadership in the B2B communications sphere.
Saw a significant increase in adoption rates among businesses, leading to a larger user base.
High-value content that addresses specific industry pain points can effectively engage and convert B2B audiences.
Establishing thought leadership through content is vital for differentiation in the B2B technology sector.

9. Unilever (Dove) – Campaign for Real Beauty

Dove sought to challenge beauty industry norms and redefine what beauty means to women around the world. The brand faced the task of shifting perceptions in a market saturated with idealized, often unattainable beauty standards, to foster a broader, more inclusive definition of beauty.

Dove launched the “Campaign for Real Beauty” by featuring real women with diverse body types, ages, and ethnicities in their advertisements. This strategy was complemented by a series of videos, workshops, and storytelling initiatives that highlighted personal beauty stories, aiming to inspire confidence among women and provoke conversations about beauty standards.

Successfully shifted consumer perception of beauty, promoting a more inclusive view.
Strengthened customer loyalty and brand alignment with core values of diversity and authenticity.
Marketing campaigns that resonate emotionally and challenge societal norms can create powerful brand affinity.
Authenticity in advertising can lead to deeper customer connections and loyalty.

10. Coca-Cola – Share a Coke Campaign

Coca-Cola needed to rejuvenate its brand and increase beverage consumption among younger demographics globally. The challenge was to create a personalized connection with consumers in a way that felt genuine and encouraged social sharing.

Coca-Cola’s “Share a Coke” campaign replaced the iconic Coca-Cola logo on bottles with common first names and invited people to find bottles with their names or those of their friends and family. The campaign was amplified through social media, encouraging customers to share their personalized Coke bottles online using specific hashtags.

Revitalized global brand engagement, particularly among teens and young adults.
Triggered a worldwide trend of personalized consumer goods that led to increased sales.
Personalization at a mass scale can effectively engage consumers and foster a personal connection with the brand.
Social media can be a impactful tool for amplifying interactive marketing operations and driving consumer participation.

Related: Design Tools to help you become a better Digital Marketer

11. Amazon – Prime Day Optimization

Amazon sought to boost its annual Prime Day sales and enhance customer loyalty in a market crowded with competing sales events. The challenge was to distinguish Prime Day from other sales and drive both participation and revenue across global markets.

Amazon utilized targeted email marketing campaigns, personalized shopping recommendations, and exclusive Prime member promotions to drive engagement. They also leveraged their massive logistics network to ensure fast delivery, enhancing the customer experience and encouraging repeat purchases during the event.

Record-breaking sales figures each year, surpassing previous Prime Day events.
Increased Prime membership sign-ups, reinforcing customer loyalty and recurring revenue.
Personalization and exclusive benefits can effectively drive participation and customer loyalty during large-scale promotional events.
Efficient logistical support can enhance customer satisfaction and drive repeat business during high-demand periods.

12. LEGO – Reviving a Brand

LEGO faced a severe decline in sales in the early 2000s, with risks of bankruptcy looming due to outdated product offerings and a failure to engage a new generation of children.

LEGO revamped its marketing strategy by integrating digital experiences with physical play. This included partnerships with popular franchises for themed LEGO sets and developing interactive digital platforms where children could share their creations.

Successfully reversed the sales decline, returning to profitability.
Expanded their customer base to include both children and nostalgic adults.
Combining digital experiences with traditional products can breathe new life into classic brands.
Strategic partnerships can effectively expand market reach and relevance.

13. Ford – Euro 2020 Sponsorship Activation

Ford aimed to leverage its sponsorship of the UEFA Euro 2020 to enhance its brand visibility and connect with a diverse European audience, amidst a cluttered advertising environment.

Ford developed an interactive campaign that included a virtual reality experience allowing fans to “sit” in a Ford while taking a virtual tour of football stadiums. They also used real-time social media updates linked to game events to engage viewers.

Increased brand engagement across Europe, particularly during game times.
Enhanced brand association with innovation and excitement.
Out-of-the-box advertising can develop unforgettable brand experiences and enhance user engagement.
Real-time social media engagement can effectively capitalize on event-driven marketing opportunities.

14. IBM – Smarter Planet Initiative

IBM wanted to position itself not just as a technology provider but as a thought leader addressing global challenges through innovation, needing to shift public perception and increase business engagements in new verticals.

The “Smarter Planet” campaign was launched, utilizing extensive content marketing, including thought leadership articles, case studies, and partnerships with academic institutions to demonstrate how technology can solve real-world problems.

Successfully shifted IBM’s brand perception towards that of a global innovator.
Increased engagement in new industry verticals, including healthcare and renewable energy.
Thought leadership can effectively shift brand perception and open new market opportunities.
Content marketing can be a dominant device for demonstrating product relevance and company values.

15. Adidas – Digital Shoe Launch

Adidas needed to launch a new line of running shoes and wanted to stand out in a highly competitive market, aiming to reach a global audience while highlighting the technological advancements in their product.

Adidas created an augmented reality app that allowed users to virtually try on shoes and participate in a digital scavenger hunt that led them through interactive challenges based on shoe features. This was complemented by influencer partnerships to drive awareness and engagement.

Generated significant global buzz and high consumer engagement online.
Achieved high sales volumes immediately following the launch.
Innovative use of augmented reality can provide engaging and unique consumer experiences.
Influencer partnerships can amplify reach and credibility in product launches.

Related: Simple Ways to get better at Digital Marketing

16. Pepsi – Refresh Project

Pepsi aimed to rejuvenate its brand and foster a positive corporate image in the face of growing health concerns about sugary drinks. They needed a campaign that would resonate broadly and foster substantial consumer engagement.

The Pepsi Refresh Project was a community-focused campaign that allowed people to submit and vote on projects for Pepsi to fund. The initiative focused on social good and community development, utilizing social media platforms to maximize engagement and participation.

Improved brand image as socially responsible.
Created widespread consumer engagement through voting and participation in the campaign.
Brand alignment with social responsibility can enhance corporate image and customer engagement.
Interactive and community-focused campaigns can drive substantial consumer participation and loyalty.

17. Samsung – Galaxy Launch

Samsung faced the challenge of launching their new Galaxy smartphone in a market dominated by Apple’s iPhone. They needed to differentiate their product and create a compelling argument for consumers to switch.

Samsung embarked on a comprehensive marketing campaign that highlighted the Galaxy’s superior tech specifications and user-friendly features compared to the iPhone. The campaign included high-profile television ads, social media challenges, and interactive pop-ups where consumers could experience the technology firsthand.

Successfully increased market share in the smartphone industry.
Enhanced consumer perception of Samsung as a leader in technology innovation.
Highlighting product advantages through comparative advertising can effectively influence consumer purchasing decisions.
Interactive marketing experiences can deepen consumer engagement and brand loyalty.

18. Google – Education Initiatives

Google aimed to expand its influence in the education sector but faced skepticism from educational institutions about the applicability and security of digital tools in educational settings.

Google launched a series of educational initiatives, including Google Classroom, which offered a seamless, integrated platform for managing teaching and learning. They provided robust security features and collaborated with educators to tailor their tools to classroom needs.

Widely adopted by schools worldwide, becoming a staple in digital education.
Strengthened Google’s reputation as a valuable partner in education technology.
Tailoring technology solutions to meet specific industry needs can lead to widespread adoption.
Collaborations with industry professionals can enhance product design and market acceptance.

19. MasterCard – Priceless Campaign

MasterCard needed to differentiate itself in a crowded credit card market and foster deeper emotional connections with its customers, moving beyond transactional relationships.

The “Priceless” campaign was launched, featuring stories of unique and emotional experiences made possible by MasterCard, emphasizing the card’s role in facilitating priceless life moments. The campaign was supported by partnerships with travel, dining, and entertainment sectors to offer exclusive experiences to cardholders.

Successfully resonated with customers on a deeper level, strengthening brand loyalty.
Increased usage of MasterCard for booking experiences and high-value purchases.
Emotional branding can create deeper consumer connections and loyalty.
Exclusive partnerships can enhance the value proposition of a product.

20. Netflix – Global Expansion Strategy

Netflix needed to expand its subscriber base internationally but faced challenges related to content relevance and local competition in various countries.

Netflix invested heavily in local content production, creating original series and films that catered to local tastes and cultures. They also optimized their user interface to accommodate multiple languages and cultural nuances, improving user experience globally.

Significantly increased international subscriber numbers.
Enhanced global brand recognition and loyalty through culturally relevant content.
Investing in local content can significantly improve market penetration and customer satisfaction in new regions.
Cultural customization of product offerings can enhance user experience and brand loyalty internationally.

Related: How to use AR/VR in Digital Marketing?

21. Volvo – Safety Marketing

Volvo sought to reinforce its position as a leader in automotive safety in a market increasingly focused on electric and autonomous vehicles. The challenge was to communicate Volvo’s longstanding commitment to safety innovation in a way that resonated with modern consumers and differentiated it from competitors.

Volvo launched a multi-faceted digital marketing campaign highlighting its historical safety innovations and the integration of advanced safety technologies in its newest models. The campaign used emotional storytelling through customer testimonials and crash-test footage to highlight the life-saving impacts of their vehicles.

Reinforced Volvo’s reputation as a leader in vehicle safety.
Increased consumer trust and interest in newer Volvo models.
Leveraging brand heritage in marketing can strengthen consumer trust and loyalty.
Emotional storytelling can effectively communicate complex product features like safety innovations.

22. Adobe – Subscription Model Transition

Adobe faced the challenge of transitioning from traditional software sales to a subscription-based model, which was initially met with resistance from its long-standing customer base used to one-time purchases.

Adobe implemented a comprehensive digital marketing strategy that highlighted the benefits of the subscription model, such as continuous updates, cloud storage, and improved collaboration tools. They also offered transitional discounts and bundled offers to existing customers to ease the shift.

Successfully shifted the majority of their consumer base to the subscription model.
Achieved a steady increase in recurring revenue and customer satisfaction.
Clear communication of product value changes can facilitate major business model transitions.
Offering incentives can mitigate customer resistance to new pricing structures.

23. Patagonia – Environmental Advocacy

Patagonia aimed to enhance its brand commitment to environmental sustainability while driving sales. The challenge was to authentically integrate this commitment into their marketing strategy without appearing opportunistic.

Patagonia’s approach included high-profile environmental projects, such as “Don’t Buy This Jacket,” which encouraged responsible consumption. They underlined the longevity of their goods and their restoration services, reinforcing the brand’s commitment to reducing environmental impact.

Strengthened brand loyalty among environmentally conscious consumers.
Maintained strong sales despite the campaign’s call for reduced consumption.
Marketing activities that align with core company values can connect deeply with users.
Advocacy and authenticity in marketing can differentiate a brand in a competitive market.

24. Microsoft – Cloud Computing

Microsoft needed to solidify its position in the rapidly growing cloud computing market against strong competitors like Amazon Web Services and Google Cloud.

Microsoft focused on marketing its hybrid cloud solutions, emphasizing security, compliance, and seamless integration with existing on-premise infrastructure. They leveraged case studies of successful deployments in key industries to showcase their expertise and reliability.

Enhanced market share in the cloud computing industry.
Built reliance and integrity among enterprise customers.
Focusing on unique selling propositions such as security and hybrid capabilities can capture a niche market segment.
Case studies are effective tools for demonstrating capability and building trust.

25. Red Bull – Branding Through Sports

Red Bull faced the challenge of marketing an energy drink in ways that would continually capture the attention of a young, dynamic audience.

Red Bull created a unique brand image focused on extreme sports and adventurous lifestyles. They sponsored athletes, hosted extreme sports events, and produced high-adrenaline content that was shared widely across digital platforms.

Successfully maintained a vibrant and exciting brand image.
Increased global brand recognition and loyalty among target demographics.
Investing in brand-aligned content and sponsorships can improve product identity and user engagement.
Content that resonates with the brand’s audience can drive both online engagement and real-world participation.

Related: High-Paying Digital Marketing Jobs

26. Oreo – Real-Time Marketing

Oreo aimed to capitalize on real-time events to stay pertinent and appealing in the current social media era.

Oreo’s digital marketing team set up a “war room” during major events like the Super Bowl, allowing them to react instantaneously to live events with clever, themed social media posts. This strategy was highlighted by their famous “You can still dunk in the dark” tweet during a Super Bowl blackout.

Gained extensive media coverage and social media buzz.
Enhanced engagement and supporters on social media platforms.
Real-time marketing can create significant brand buzz and viral potential.
Preparing to leverage unexpected events can lead to high-impact marketing moments.

27. Toyota – Hybrid Cars

Toyota needed to drive adoption of its hybrid vehicles amidst skepticism about hybrid technology and performance concerns.

Toyota launched an educational campaign that included test-drive events, informational videos, and customer testimonials highlighting the reliability, performance, and environmental benefits of their hybrid models.

Increased sales and market share in the hybrid vehicle category.
Strengthened Toyota’s reputation as a leader in automotive innovation.
Educational marketing can effectively address consumer skepticism and boost product adoption.
Demonstrating product benefits through real-life experiences can enhance consumer trust and interest.

28. BuzzFeed – Content Virality

BuzzFeed needed to maintain its dominance in the digital media space amid increasing competition from other content platforms offering similar viral-type content.

BuzzFeed optimized its approach to content creation by leveraging data analytics to understand what makes content shareable. They focused on creating highly engaging, visually appealing content tailored to specific audiences and distributed across various social platforms.

Maintained high engagement rates and growth in readership.
Solidified its leadership in developing viral content.
Data-driven content creation can effectively maintain engagement in a competitive market.
Tailoring content to platform-specific audiences can maximize shareability and reach.

29. IKEA – Augmented Reality App

IKEA faced the challenge of enhancing customer shopping experience and minimizing returns due to size mismatches or style misfit with their furniture.

IKEA launched an AR app that allows users to visualize furniture in their own space before buying. The app, integrated with IKEA’s digital catalog, enables users to see how different furniture styles and sizes fit and look in their actual living spaces.

Reduced return rates due to size or style mismatches.
Enhanced customer satisfaction and increased sales conversions through the app.
Augmented reality can significantly enhance the online shopping experience.
Providing solutions that reduce consumer uncertainty can lead to higher satisfaction and sales.

30. Canva – Democratizing Design

Canva aimed to make design accessible to non-designers, competing against professional design software that requires significant skills and training.

Canva developed an intuitive, user-friendly platform with drag-and-drop features and an extensive library of templates. Their marketing focused on empowering users with no prior design experience to create professional-level designs easily.

Rapid growth in user base, including small businesses, educators, and marketers.
Established Canva as a leader in accessible design tools.
Making professional tools accessible to a broader audience can capture a significant market share.
User-friendly design and effective educational marketing can drive adoption and loyalty.

Related: History of Digital Marketing

31. Fitbit – Community-Driven Fitness

Fitbit needed to differentiate itself in a crowded market of wearable fitness technology and engage users on a long-term basis.

Fitbit enhanced its devices with social features that allow users to interact with friends, challenge each other, etc. They focused on building a community around fitness, highlighting a lifestyle rather than just a product.

Increased consumer engagement and retention rates.
Strengthened brand loyalty through a community-centric approach.
Community features in tech products can enhance customer engagement and product stickiness.
Promoting a lifestyle and building a community can have more impact than concentrating solely on the features.

32. Sephora – Beauty Insider Loyalty Program

Sephora faced the challenge of increasing customer loyalty and repeat purchases in the competitive beauty retail market.

Sephora revamped its Beauty Insider loyalty program to offer more customized incentives, exclusive experiences, and beauty classes. The program utilizes customer data to tailor recommendations and promotions, enhancing the personal connection with the brand.

Increased frequency of repeat purchases.
Enhanced consumer faith and contentment with customized experiences.
Loyalty programs that offer personalized experiences can improve user loyalty.
Utilizing customer data effectively can lead to more fruitful marketing policies.

33. New York Times – Digital Subscription Growth

The New York Times needed to adapt to the digital age, facing declining print subscriptions and the challenge of monetizing digital content.

The NYT introduced a flexible digital subscription model, which included tiered pricing levels to attract a broader audience. They invested heavily in quality journalism and digital content to provide value that justifies the subscription cost.

Successful growth in digital subscriptions, offsetting declines in print.
Strengthened brand reputation as a leading news provider in the digital age.
Providing high-quality content is crucial for monetizing digital platforms.
Flexible pricing models can appeal to a broader range of consumers.

34. L’Oréal – Embracing Digital Beauty Tech

L’Oréal faced the challenge of personalizing the beauty shopping experience in a digital environment, where customers traditionally rely on in-store trials before purchasing makeup and skincare products.

L’Oréal invested in augmented reality and artificial intelligence technologies to create a virtual try-on app, allowing customers to see how different products look on their own skin. The app also provided personalized skincare recommendations based on user skin analysis conducted through their mobile device cameras. This technology was heavily marketed through social media and online advertising to drive app downloads and engagement.

Significantly increased online sales and customer interaction with the brand.
Enhanced customer satisfaction through personalized and innovative shopping experiences.
Digital technologies like AR and AI can effectively bridge the gap between online shopping and the need for product trial.
Personalization in the beauty industry enhances customer satisfaction and brand loyalty.

35. Duolingo – Gamification of Learning

Duolingo faced the challenge of making language learning engaging and retaining users over long periods.

Duolingo implemented gamification strategies in their app, including points, levels, and daily streaks, to make learning languages fun and addictive. They continuously updated their app with new languages and features to engage audiences.

Significantly increased user retention and daily engagement.
Expanded globally, ranking among the most popular language learning apps.
Gamification can make educational content more interactive and improve retention rates.
Regular updates and new features keep users interested and encouraged in using the application.

Related: Predictions about Digital Marketing Future

36. Warby Parker – Online Eyewear Customization

Warby Parker needed to overcome consumer hesitation about buying prescription glasses online without trying them on first.

Warby Parker introduced a home try-on program where consumers can shortlist five frames to try at home for free before buying. They combined this with a robust online virtual try-on feature that uses augmented reality to simulate the glasses on the user’s face.

Reduced barriers to online purchases of eyewear.
Increased user contentment and sales conversions.
Innovative trial options can overcome traditional barriers to online shopping.
Augmented reality can effectively bridge the gap between online and offline shopping experiences.

37. Tesla – Direct Sales Model

Tesla aimed to revolutionize the car buying experience but faced legal and market resistance against its direct sales model, bypassing traditional dealerships.

Tesla persisted with its direct sales approach, focusing on educating users about the advantages of electric vehicles through experiential showrooms and interactive displays. They also engaged in legal battles to secure the right to sell directly in various states.

Established a successful direct-to-consumer sales model.
More control over brand identity and user experience.
Direct sales models can provide significant advantages in controlling the brand experience.
Educational marketing can effectively shift consumer preferences and overcome market resistance.

38. Chanel – Leveraging Heritage in Digital Marketing

Chanel needed to maintain its iconic brand status while transitioning to a digital-first marketing strategy, ensuring they connect with a younger audience without losing their established customer base.

Chanel leveraged its rich heritage by creating digital storytelling campaigns that intertwined its history with modern elements. They utilized high-quality visuals and collaborated with contemporary artists and influencers to remain relevant and appealing across generations.

Successfully engaged both younger and older demographics.
Maintained a luxury brand image in the digital marketplace.
Integrating brand heritage with modern digital marketing can appeal to a broad audience.
High-quality content and strategic influencer partnerships can elevate brand perception in the digital era.

39. Under Armour – Connected Fitness Strategy

Under Armour sought to differentiate itself from other sports apparel brands by integrating technology into its product offerings.

Under Armour acquired several fitness app companies to create a connected fitness community that tracks and shares health data. They integrated these apps with their apparel and footwear, offering consumers a comprehensive fitness monitoring system.

Created a unique ecosystem combining apparel, footwear, and digital health tracking.
Strengthened brand loyalty among tech-savvy fitness enthusiasts.
Integrating digital technology with traditional products can create a unique market position.
Building a brand community can improve user loyalty and engagement.

40. Disney – Streaming Service Launch

Disney needed to enter the competitive streaming market controlled by established players such as Netflix and Amazon Prime Video. The challenge was to carve out a niche and attract subscribers to yet another streaming platform.

Disney leveraged its extensive library of beloved classics, along with exclusive new content from popular franchises, to launch Disney+. They marketed the platform with a nostalgic appeal combined with the excitement of new, exclusive releases, utilizing cross-promotions through their theme parks, merchandise, and television networks.

Quickly amassed millions of subscribers worldwide.
Successfully established Disney+ as a key player in the streaming market.
Exclusive content and strong brand heritage can be pivotal in differentiating a new entrant in a crowded market.
Leveraging existing brand ecosystems for cross-promotion can significantly boost the launch of new services.

Related: Digital Marketing Internship vs. Taking a Course

Closing Thoughts

These digital marketing case studies underscore the transformative power of strategic, data-driven marketing initiatives across a diverse array of industries. By examining these examples, it becomes clear that whether through embracing technological innovations, capitalizing on brand heritage, or engaging with communities in meaningful ways, companies can significantly enhance their market position and forge deeper connections with their audiences. Each case study not only narrates a story of challenge and solution but also distills critical lessons about the adaptability, creativity, and forward-thinking necessary in today’s digital marketing landscape. For businesses aiming to refine their marketing strategies, these insights offer invaluable guidance on harnessing digital tools to foster customer loyalty, drive engagement, and accelerate growth. Ultimately, these narratives celebrate the ingenuity of marketers in navigating the complexities of the digital world and crafting campaigns that resonate profoundly with consumers globally.

10 ways AI is being used in Heavy Industry [2024]
50 Common Fresher Interview Questions & Answers [2024]

Team DigitalDefynd

We help you find the best courses, certifications, and tutorials online. Hundreds of experts come together to handpick these recommendations based on decades of collective experience. So far we have served 4 Million+ satisfied learners and counting.

Building a Brand as a Marketing Leader [2024]

10 Successful AI Marketing Campaigns & Case Studies [2024]

30 Marketing Leadership Interview Questions And Answers [2024]

How Can Creating a Course Lead to Marketing for Your Business? [2024]

5 Key Challenges faced by a CMO (Chief Marketing Officer) [2024]

Top 10 Instagram Marketing Tips for Tourism [2024]

Best eCommerce Digital Marketing Case Studies in India

July 18, 2023

Before we go into the list of the Best eCommerce Digital Marketing Case Studies in India, we’d like to ask our readers a few questions, especially those interested in becoming marketers.

Have you ever thought about how top-tier firms’ marketers produce incredible web campaigns? How are they going to get the “n” amount of followers on social media? What type of marketing approach do they employ for their company? Are there any regulations that must be followed?

Have you ever wondered what differentiates digital marketing from traditional marketing? And how businesses have adapted in order to develop incredible online advertising. Companies are more focused on reaching diverse audiences and raising knowledge about the product or service in traditional marketing. In digital marketing, on the other hand, businesses and campaigns are attempting to promote and generate digital content that is more focused on experience and interaction with end customers through the use of technologies such as social media.

Because the internet has become such a vital part of our lives, brands and businesses are attempting to create an experience by emotionally engaging people.

Any firm, whether small or large, would benefit from a massive number of internet followers. Marketers have an excellent task in creating unique campaigns that attract people’s attention and encourage them to talk about the companies with their peers.

Digital marketing is a creative field that assists firms in connecting with customers over the internet. With the advent of technology and increased usage of social media, anybody from anywhere may contact the firm and share their experiences, suggestions, messages, services, complaints, and other information with a single click.

Case studies in digital marketing are an important element of learning about digital marketing tactics.

Studying digital marketing case studies can give you an idea of how companies have approached their target audience in unique ways that have increased sales and lead and had a significant social impact.

Case studies in digital marketing help us develop our knowledge and abilities, allowing us to avoid making the same mistakes that these organizations did in the past.

In order to stay ahead of the competition, businesses must continually find new and innovative ways to reach and engage their customers. Digital marketing is one of the most efficient and effective ways to do this, and case studies can be a great way to learn from others who have succeeded in this realm.

In this article, we’ll take a look at the top 10 eCommerce digital marketing case studies in India that provide valuable lessons for business owners looking to improve their online presence. Whether you’re just starting out in eCommerce or you’re looking for ways to take your business to the next level, these case studies are sure to offer some helpful insights. So without further ado, let’s get started!

1. DilHaiHindustani Hashtag Campaign By MakeMyTrip

Best eCommerce Digital Marketing Case Studies in India - DilHaiHindustani Hashtag Campaign By MakeMyTrip

Make My Trip is a high-quality travel agency that is also well-known on social media channels. All students should follow this brand since they are always presenting innovative campaigns and deals, particularly during the holidays.

By rewinding the revolutionary efforts for freedom, the online travel business exploited Independence Day as a key event to reach the youth.

They created the #DilHaiHindustani, which depicted India’s freedom journey from 1857 to 1947. The Mangal Pandey agitation, the Jallianwala Bagh massacre, the non-cooperation movement, Chandra Sekhar’s Kakori railway theft, and others were all mentioned.

People may participate by picking their favourite freedom fighter in the blog, sharing the blog by noting the name of the freedom fighter and the cause and increasing their chances of winning prizes by using the hashtag #DilHaiHindustani.

2. IPL Team’s Digital Marketing Strategy By KKR

Best eCommerce Digital Marketing Case Studies in India - IPL Team's Digital Marketing Strategy By KKR

Even the Indian Premier League club couldn’t avoid the digital world. Kolkata Knight Riders (KKR) is a Twenty20 cricket franchise that represents Kolkata in the Indian Premier League (IPL). It is co-owned by Shahrukh Khan, a well-known Bollywood actor.

Due to its digital marketing efforts, the KKR squad has the highest level of engagement with its fans and followers. During the early days, KKR showed a keen interest in gaining internet followers and worked on a number of objectives, including how to increase KKR brand awareness without mentioning Shahrukh Khan, how to stay tuned and connected with fans, and how to keep them up to date with the updates and latest news.

To increase fan interaction, they initially chose to launch “Inside KKR,” a video blog dedicated just to KKR supporters, where fans can readily access news and their favourite players.

Second, they had a website blog as well as an official mobile app that kept supporters involved and informed about the team’s current happenings.

They devoted special attention to social media channels, and KKR’s digital marketing team even hosted a live screen Facebook discussion in Facebook’s Hyderabad headquarters.

KKR players held Twitter chats with their supporters and ran a unique “Cheer for KKR” campaign. This is for when any sports team adopts a digital strategy.

The campaign’s outcomes include:

KKR is the most active IPL team on Twitter.
With over 466K Instagram followers, KKR has become the most followed IPL team.
KKR’s Facebook page had more than 15 million likes during the season, the most of any IPL franchise.

3. Transferkar Family By Tata Sky

The promotion was mainly aimed at families, as the name suggests. Obviously, the campaign’s goal was to promote Tata Sky’s Tata Sky+ Transfer product/service. This innovative tool transmits recorded video from a television to a mobile device or a tablet computer.

Basically, when it comes to channels, everyone in each household has their own tastes. However, for some reason, not everyone in the family watches their favourite shows at the same time.

This is particularly prevalent in Indian homes, where the head of the family controls the TV remote, and the rest of the family just follows his or her preferences.

The campaign was a great hit and went viral on social media and television advertising. During the promotion, consumers were offered cheap discounts on a variety of family-related materials. The campaign was a big success because of its grasp of the intended market, becoming one of the practical and best eCommerce Digital Marketing Case studies in India

4. ‘Mom’s Touch’ By Nivea India

This campaign was created particularly for Mother’s Day to honour all the amazing and selfless moms. Nivea’s Mom’s Touch ad included some incredible, altruistic mother tales from throughout the country.

The campaign was to assist moms who face a variety of challenges on a daily basis. Despite extraordinary circumstances, the woman does not give up on providing a stable future for her kid.

NIVEA’s Mom’s Touch is a social effort aimed at assisting moms who face difficulty on a daily basis. Mothers who, despite overwhelming obstacles, will stop at nothing to ensure their children’s future.

By publishing this film on social media channels, the brand urged the public to share the unselfish act of their moms. Their marketing plan also had a lovely goal of increasing viewing. The brand promised that if this video were shared on social media, the brand would donate to the girls.

This campaign was one of the most emotional and heart-touching e-commerce digital marketing case studies in India and was indeed a great success.

5. FloatABoat campaign By Paper Boat

Best eCommerce Digital Marketing Case Studies in India - FloatABoat campaign By Paper Boat

Paper Boat is a well-known Indian brand of traditional beverages known for cocktails, including aam panna, golgappe ka pani, Jamun Kala khatta, and kokum, which can all be made at home. These tastes are popular among Indian families, although not everyone can make them at home.

According to Paper Boat’s objective, the goal of these beverages was to transport you back to those memories and float a boot this monsoon. The team also does an excellent job of carrying out the same goal through digital marketing initiatives. They devised a number of creative advertisements that appealed to the audience’s emotions and made them fall in love with the brand.

As the name suggests, the firm urged individuals to construct a paper boat as they did as children and post it on social media with the hashtag #FloatABoat and by following their social media sites.

According to the firm, Paper Boat will give Rs.20 to children’s education whenever this is shared on any social media platform.

The campaign’s goal reached millions of people, and it was a huge success, with paper boats clogging up timelines. You can now see how many people followed Paper Boat during the campaign.

By the middle of July, 231 boats had been posted to the site.
The company intends to release many more versions, at least 25 in all.
The brand is currently accessible in 20,000 retail locations worldwide, including coffee shops like Barista Lavazza, airlines like Indigo and Jet Airways, and hotels like Westin and Trident.
In just 5 months, the videos on YouTube have received over 40 thousand views, and the emotional impact has remained with a huge number of viewers.
The Paper Boat donations will benefit Parivaar Ashram’s roughly 805 youngsters.

6. ‘Design Your Own Bucket’, ‘Radio KFC RJ Hunt’, and ‘Currycature’ By KFC

Social media is the finest medium when it comes to boosting your online visibility and increasing product sales inside the country.

The same has been well followed by KFC, a well-known global food company. It is India’s most popular restaurant brand on social media. For brand awareness, KFC tested a number of strategies to expand its online presence on social media platforms.

KFC used mobile applications to target the youth generation with promotions such as the Radio KFC RK Hunt, Design Your Own Bucket campaign, and Currycature. These efforts aided them in raising brand recognition and increasing engagement.

When they first launched the Radio KFC RJ Hunt Campaign, 3000 individuals from 30 Indian cities competed.

Best eCommerce Digital Marketing Case Studies in India - Radio KFC RJ Hunt Campaign - KFC

It was a social media campaign to promote KFC’s brand in-house radio channel, in which fans used the Facebook App to record their voices and share their analog radio experience over the internet. Newcomers, in particular, wanted to try their hand at this quest and opted to participate in collaboration with the well-known brand.

Another creative KFC campaign was “Currycature,” in which participants were asked to create a figure with an ethnic Indian flavour and then upload the images. Around 17K Currycatures was created by fans, giving them a one-of-a-kind experience with the brand.

Best eCommerce Digital Marketing Case Studies in India - Currycature- KFC

Another social media marketing tactic was the “Design Your Own Bucket” campaign, in which users were urged to construct their own unique KFC buckets.

Best eCommerce Digital Marketing Case Studies in India - Design Your Own Bucket - KFC

There were around 5500 registrations in all, with competitors bringing their colourful KFC buckets. They’ve also introduced bucket entries with Sachin’s photo on a KFC bucket on the day he retired. Isn’t it amazing?

KFC was named one of India’s top five fastest-growing social media businesses.
KFC was named one of the top five socially engaged brands by Social Baker.
Their Facebook page’s total positive interaction increased from 6.2 percent to 93.8 percent, more than three times the sector average.
This campaign was recognized as one of the best e-commerce digital marketing case studies in India by various digital marketers.

7. The Great Indian Freedom Sale By Amazon India

Best eCommerce Digital Marketing Case Studies in India - The Great Indian Freedom Sale By Amazon India

You can’t overlook e-commerce enterprises when it comes to digital marketing strategies . During the same Independence Day celebrations, Amazon India, the world’s largest online retailer, used new marketing methods such as product advertisements and deals and judicious use of social media. The campaign we’ve been discussing may serve as an excellent example of internet marketing efforts, particularly in the e-commerce industry.

The tournament was held as part of Amazon India’s The Great Indian Freedom Sale, which included entertaining activities, and the winner received Amazon India shopping cards. The campaign was dubbed #10KeBaadKarenge, and it encouraged consumers to postpone their buying plans until after August 10th due to an Amazon deal.

Even their background, if you look at Amazon’s digital marketing case studies, we can see that they have always been intelligent and witty, which has resulted in increased engagement rates and brand exposure.

8. WohEkBaat By Shaadi.com

On Valentine’s Day 2019, shaadi.com ran a campaign called #WohEkBaat in which couples from all over the web came forward to share their one thing in common, and many TV star couples participated in the campaign, including Gurmeet and Debian, Suyyash and Kishwer, who asked their fans to share their #WohEkBaat on shaadi.com’s social media handles.

Shaadi.com is India’s most popular metaraminol website for wedding planning and social networking. It began in India in 1997 and has now expanded to include more than seven nations, including the United States, Pakistan, the United Arab Emirates, and the United Kingdom as of 2019.

The campaign’s outcomes include:

The contests had over 500 submissions on Valentine’s Day, and around 200k people interacted with #WohEkBaat postings.
On Valentine’s Day, #wohekbaat achieved 1.4 million Instagram followers, an increase of 5% across all social channels.

9. IndiaInvited By Kotak 811 Campaign

This campaign was to suggest that Indian citizens open a digital accounts.

The #IndiaInvited campaign was promoted on social media with the use of tales, inventions, and events that highlighted the principle of inclusion and indiscrimination and appealed to every Indian to join Kotak 811’s drive for a more equal society.

The goal was to engage the audience while also recognizing India’s variety and originality, as well as its people.

In the campaign’s ad film, Bollywood Superstar Ranveer Singh told the message of inclusiveness, and Tonic Worldwide, a digital agency, amplified the notion of digital and engaged with the digital audience through quality discussions and innovations.

In terms of quantitative outcomes, over the period, Reach was 9.56 million, Impressions were 702 million, engagement was 873 thousand, Views were 15 million on Facebook, and the Engagement Rate grew by 47 percent.

10. 6 Months-Breakup-Challenge By OLX

OLX is one of the most popular C-to-C websites in the United States. People were urged to sell the pre-owned products that they had not used in the previous six months on OLX as part of a campaign termed “Six Months Breakup Challenge.”

This is based on CRUST’s (Consumer Research on Used-Goods and Selling Trends) data, an annual consumer study that helps OLX better understand user behavior and other consumer trends.

The campaign was broadcast on television, radio, the internet, and social media, prompting individuals to sell and discard items they no longer needed.

eCommerce Digital Marketing Case Studies in India have always been beneficial as a sort of live-learning experience because digital marketing tactics show us how customers react and behave in different ways.

No digital marketing plan needs to be unique; instead, it should be successful, relevant, and timely.

Every brand/company is unique, and each digital marketing plan is based on your brand’s identity and how you engage with people to generate interest and demand.

The e-commerce digital marketing case studies in India presented above are excellent examples of how innovative and effective digital marketing can be.

Did you feel this article was relevant, covering all the essentials of digital marketing for your knowledge? Or, have you come across any digital marketing case study which was resourceful to you and your digital growth?

Do let us know below in our comments section. We’d love to have an informative conversation with you.

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

One Comment on “ Best eCommerce Digital Marketing Case Studies in India ”

“In a world filled with content, standing out is a challenge. Your advice on niche specialization is valuable for differentiation.”

List of 20+ Hobbies and Interests to Put on Your Resume

What is the Best Time to Post on YouTube in 2024?

Top 20 Popular Pages on Instagram in India

10 Best Advantages and Disadvantages of Social Media in 2024

apptagsolution.com

Top 10 Digital Marketing Case Studies Every Marketer Should Know

Post published: 22 May 2024

Table of Contents

Are you searching for the most appropriate digital marketing agency? Well, this is something which is not easy at all! However, digital marketing case studies showcased by the companies on their website will provide you with the most invaluable insight for businesses who are searching to hire a top-notch marketing agency.

The digital marketing case study will provide you with a better picture of what companies are capable of doing. However, it will also help you gain a better understanding of the influence of the specific strategies as well as the campaigns that the online marketers are using as well. In the competitive digital space of today, online marketing will be engaging customers to drive business growth.

That being said, through the adoption of the most appropriate targeted marketing strategies, businesses will be able to accomplish their unique goals, while making the most out of their return on investment(ROI).

Online marketing is undeniably an evolving field and thus, businesses are required to stay updated with all the latest trends for reaching the target consumers. In this blog post, let’s try to have a look at some of the digital marketing case studies to find out what tactics and strategies are working right now. Whether you are searching to improve your presence in the digital space or you have just started marketing for your business, these online marketing case studies will provide you with some of the most valuable insights.

In this blog post, let’s try to uncover the Top 10 digital marketing case studies in order to dive deeper into the practical and real-world scenarios, while walking through the examples of successes, challenges being encountered, and boosts in the ROI, experienced by the businesses.

So, simply dive deep in and try to learn about the best marketing case studies in order to get the maximum out of the same.

1. MakeMyTrip #campaign digital marketing case study

MakeMyTrip is a very well-known travel agency, which is famous on different social media channels. Even the students are follow this travel brand come up with the most innovative campaigns, striking deals at the time of holidays. The company comes up with a very popular# Dil Hai Hindustani campaign depicting the freedom fighters of the country. The people started participating by picking up their favorite freedom fighters in their blogs. This led to their chance of winning the prices and it has become one of the striking social media case studies.

2. Digital marketing case study of the IPL team

The Indian Premier League club has also not been able to avoid the digital world of today’s time. The Kolkata Knight Riders, serve as a 20-20 Cricket franchise representing the Kolkata state in the Indian Premier League. To increase the interaction with the fans, there is a launch of the Inside KKR a blog in the form of a video dedicated to supporting the KKR.

This depicts the example of the social media marketing case study, and the fans are in a position to readily gain access to the news as well as their favorite players. Also the same time, KKR players are holding the Twitter charts with the supporters, while running the unique, “cheer for KKR” campaign.

3. Digital marketing campaign by Transferkar family- Tata Sky

This was a promotion targeted towards the families. The goal of the campaign is to promote Tata Sky’s Tata Sky & Transfer product/ service. This acted as an innovative tool for the transmission of recorded video from the television to the mobile device/ tablet/ computer. So whenever it comes to the channels, everyone in the household has their taste.

However, for some reason, not everyone will be watching their favorite show at the same time. This proves to be a great hit, while at the same time being viral on social media and as a part of television advertising. This is an extraordinary example of the social media marketing case study that let the company gain a grasp of targeted marketing.

4. Nivea India digital marketing case study by Mom’s Touch

This is a campaign that was developed by Nivea India brand on the Mother’s Day to honor all the amazing as well as selfless moms. The Mom’s Touch campaign advertising will include some of the incredible, as well as altruistic tales of moms from all over the country. This campaign acted as a social effort to help out the mothers who are facing challenges in their daily lives.

The mother’s fight to face the overwhelming obstacles never stops to secure the future of their kids. This campaign was published on the social media channel, urging the public to share the efforts of their mothers. This is an extraordinary example of the e-commerce social media marketing case study which was indeed highly successful in India.

5. FloatBoat Digital Campaign by Paper Boat- noteworthy marketing case study

The Paper Boat is an extremely famous Indian brand selling traditional beverages. Today the beverages it supplies have become quite popular among Indian households. The objective of this company is to take the people back to the memories of their childhood, floating boat this monsoon.

The Paper Boat brand is urging people to make the boat as they were doing in their childhood while posting it on social media with the hashtag # FloatABoat while following them on the social media websites. By the mid of July,230+ boats were posted on this website. This brand is also having the accessibility in 20,000 retail locations globally and has been proven to be one of the social media case studies being extensively researched.

6. Design your own bucket By KFC- another marketing case study to review

Social media is another medium whenever it comes to boosting the visibility of the products online and increasing sales within the country. This same digital marketing strategy is adopted by KFC, a famous and global food brand. The company utilizes mobile applications to target the young generation through promotional campaigns like Design Your Own Bucket, Currycature, Radio KFC RK Hunt, and much more. Such efforts are helping people raise brand recognition as well as enhancing engagement.

This creative social media campaign promoted the products of the brand on the house radio channel and the fans used their Facebook application for recording the voices as well as uploading the images. Approximately 17000 Currycatures, creation was done by the fans, imparting them a one-of-a-kind experience with this brand. Also, there were approximately 5500 registrations with competitors, showing up their colorful KFC buckets. This is among popular social media marketing case studies.

7. Amazon India- The Great Indian Freedom Sale digital marketing case study

The e-commerce cannot be overlooked whenever it comes to the online marketing strategy. At the time of the Independence Day celebration, the E-Commerce giant Amazon India utilizes innovative marketing methods like product advertisements, and deals during time of independence day through the use of social media. This is another example of one of the marketing case studies. The campaign is acting as an extraordinary example of the digital marketing efforts of the E-Commerce industry.

The Great Indian Freedom sale included entertainment activities while the winner of the contest will be receiving the shopping cards of Amazon India . While looking at the social media marketing case study, you can see that the company has utilized an intelligent and witty approach to increasing the audience engagement rate and brand exposure.

8. Woh Ek Baat by shaadi.com digital marketing case study

This is on Valentine’s Day, the year 2019, the matrimonial company, Shaadi.com organized a campaign known as # Woh Ek Baat in which couples online came forward for sharing their one common thing. Even many celebrity couples participated in this campaign and they also asked their fans to share their # Woh Ek Baat on the matrimonial social media handles.

This proves to be very successful & quite often studied in social media marketing case studies. This contest had more than 500 submissions on Valentine’s Day and also 200K individuals interacted with the postings on # Woh Ek Baat.

9. Kotak 811 campaign- #India Invited- another example of one of the popular marketing case studies

This was a campaign put forward for the promotion on social media by putting the tales, inventions as well as events highlighting the principle of inclusions, and indiscrimination as well as the appeal to every Indian to join # India Invited campaign appealing each and every Indian for joining and driving for an equitable society.

The Bollywood superstar Ranveer Singh converted the message of inclusiveness and also a leading digital agency Tonic Worldwide is amplifying the notion of the digital getting engaged with the audience online through their interesting discussions as well as innovations.

10 . Lays# Smile Deke Dekho campaign marketing case study

The Lays is a Potato Chips subsidiary of PepsiCo which initiated the # Smile Deke Dekho campaign in the year 2019. This unique selling proposal from this company is the promotion of the message of how you can connect with different people globally with just your simple smile. And you can simultaneously be able to convey all your emotions and moods effortlessly through every flavor and packet of the chips.

This initiative was quite engaging with the help of the influencer or many different social media platforms in advertising the brand. Apart from that, the potato chips company accelerated this campaign by using social media channels like Snapchat, and Instagram asking the individual to post their smile with the packet of lies.

Conclusion

The digital marketing case studies mentioned above boost the confidence and the morale of the students while at the same time providing the teaching of how with the help of some simple and innovative ideas, businesses can on greater returns. And amazing thing is that this is possible with the help of the utilization of low resources as well as the effort application.

By putting forward the most compelling digital marketing case studies, you can take the inspiration to utilize the most powerful Strategies for showcasing the products/ services and attracting your future customers. There are many different ways to put these inspirational marketing case studies into your strategy. This is ranging from featuring the website to the inclusion of everything into the sales presentation, or engaging your target audience.

Hire digital marketer from App Tag Solutions to kickstart your marketing campaign!

Finding the right digital marketing strategy for the promotion of the business is not something easy. However, with the help of the digital marketing case studies that are being showcased on the websites of many digital agencies, you will be able to get the most invaluable insights. Not only you will get a better idea what these digital agencies are capable of doing but also understanding how their specific strategies and campaigns can impact your business.

Hire digital marketing company App Tag solutions that help several of businesses to establish a strong foothold in the online world. Hire digital marketer from our company that will be implementing a targeted online marketing strategy to boost your presence and attract more traffic to your website.

Frequently Asked Questions(FAQs)

What are digital marketing case studies.

The marketing case studies serve as a comprehensive evaluation of the specific instances being employed for achieving the business goals and objectives. Such, marketing case studies are examples that focus on the real-world scenario while retailing all the challenges involved, strategies being implemented as well as the outcomes which are attained.

What are the sources to read social media case studies?

Just scroll up above in order to read the 10 marketing case study examples. also, there are other sources where you can find the marketing case studies like publications, both online and printed. Also, you can refer to the business schools as well as the academic journals that keep on publishing case studies on the different digital marketing strategies and business management.

Are there any examples of marketing case studies?

Some of the examples of the marketing case studies involve:

1. Launching new product

This involves the evaluation of the marketing strategy behind the introduction of the new product to the market.

2. Promotion of brand digital marketing case study

This involves the study of the manner the brand is successfully repositioned within the market.

3. Social media campaigns marketing case studies

This involves the evaluation of the campaign which is leveraging the social media channels for achieving the marketing goals.

4. International marketing

This involves how the brand is entering into the market successfully establishing the image in the foreign market.

NPX vs NPM: Ultimate Guide to under differences 2024

Career Transitions: How To Move From Graphic Design To Product Design In 2024?

Latest Digital Marketing Trends In Year 2024: A Definitive Guide To Success

Marketing simplified By Dr. PRASAD KULKARNI

Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.

Advanced Marketing (15)
Advertisng (1)
Branding (3)
Case studies (35)
Data Analysis (15)
Digital Marketing (54)
Financial markets (1)
Fundamentals (4)
Indian marketing (32)
International Marketing (2)
Marketing theory (8)
My Models (2)
Operation Management (4)
Product (3)
product description (1)
Product Review (1)
Research (4)
Retail (11)
Services marketing (10)
Soft skills (2)
Sports Marketing (1)
Strategic marketing process (2)
Subject notes (6)
Supply Chain Management. (32)
Types of marketing (5)
Web case study (1)

Saturday, February 1, 2020

Kkr digital marketing case study.

51 comments:

No entrepreneur or digital marketer wants to spend their hard-earned money while availing expensive search engine optimization services for their website. The reason is simple because they know that cheap SEO services are also offered by the renowned companies that offer guaranteed results.

Access Programming Help whenever you are in need of experts assistance to write your programming homework. Programming assignment is a time-consuming task; students have to manage their time when they need to compose their Programming Assignment Help before the due dates.

Opt for Operations Management Assignment Help and connect with professional academic writers in just few clicks. Students can enhance their knowledge as well as their marks for project submission if they choose reliable online assignment help service provider. Also visit here: Risk Management Assignment Help MBA Assignment Help

Our SEO experts have higher level of experience and full knowledge for applying the right SEO techniques to bring more search results. Being the best SEO services company , our affordable SEO plans are the best in offering the best and long term search results.

PNJ Sharptech offers the best Website designing services in India along with digital marketing services at affordable prices. We expect to think again about your character with the target that you increase extreme mileage from the online commercial center. Lead your Business Forward with our Web design Services. For More Query Contact Us +918527749441. Also Read: Google My Business – For Boosting Your Online Presence

Nitin Gahlot 2GI18MBA31 1) The online goal of the campaign was to create a community of supporters to the team and bringing fans close to the heart of the team players. 2) They have used Facebook, twitter, google + , pinterest board, youtube intensively. 3) KKR was one of the first teams to have used SEM heavily to increase their social media fan base and they targeted the words used by the fans or a normal person during or before IPL to promote their franchise that is KKR.

Kaveri yammikai USN:2GI18MBA19 1.campaign’s goal is to get visitors to your site who actually care about what you offer and will want to be there. There is no sense in putting in time and effort to drive traffic to your site that will then bounce. 2.online media used by KKR facebook, twitter, Pinterest, google+ and youTube

Kaveri SEM?

1 The goal of KKR campaign was engaging their fans and also keeping them updated. It has been the team that has engaged the highest number of fans and followers with the help of various social media platforms 2 the various online media platforms used by KKR sre- Facebook - with highest likes Twitter - most engaging I PL team Instagram - KKR is the most followed ipl team Pinterest Google plus An exclusive YouTube video blog An official website Mobile app of KKR kept fans updated 3 the Google visit of KKR increased their existence on social media then any other ipl team Creating flies and regular picture updates improved their popularity The Their presence on Google helped the team gain more fans as a result of which KKR was trending in the Google watch list

Prajakta Lagade USN:2GI18MBA36 1. The main initiative of the campaign is to forward the efforts of marketing by the brand to drive traffic, leads , increase brand awareness, saty tuned and customer engagement , to engage fans and users updated with IPL news, scores etc. The campaign is build based on three steps that is Planning , Development , Management 2. Various online media used by KKR are : Facebook, Twitter, instagram, YouTube , google+ , website, they also have their own App . 3. KKR introduced the ads where in typical Bengali mascot was created to support the fans of Bengal ,they also introduced various quiz , match analysis etc to keep their fans engaged. Besides this the digital team of KKR introduced live stream Facebook chat in Hyderabad and also run various campaigns called as “cheer for KKR” campaign to keep the fans engaged , which is the first for any sports team in the world .

Yojan S USN 2GI18MBA60

Krupa Deshpande USN: 2GI18MBA20 1. The online goal of the campaign was to get the visitors to their website. they had 10.5 million likes on facebook, 21000 followers on instagram, and well as they had google plus and pintrest. 2. They used facebook, twitter, instagram, google plus, personal webisites, blogs and official mobile apps were created. they also had an exclusive youtube video blog "INSIDE KKR". To develop the content a doodle was created showing a typical bengali KKR supporter. they had live tweeting and updates, quiz, match analytics and pictures were displayed. they also verified indivial players social media account and organized a live streeming on Facebook chat at Hyderabad. 3. KKR was the first teams to have used SEM to increase their social media fan base and followers. they targeted the words used by the fans during or before IPL to promote their franchise.

Why do you think KKR used Bengali in their campaign? Will it affect the non bengali fans

Shivani Raikar USN 2GI18MBA48 1.Line up some goals What do you want to achieve with your marketing campaign? What is/are the top-level goals? Your marketing goals can focus on long or short term and will be more vague. Example Goal: Establish our brand in social media Build up our website’s visibility 2.Develop specific objectives for each goal You will likely have multiple objectives for each goal. To be successful you have to make sure you set SMART objectives: Specific – what is your objective exactly? Measurable – the objective has to be measurable Achievable – is it realistic to expect to achieve the objective? Reasonable – are the expectations reasonable? Do you have the resources? Will you do it in-house or will you outsource it? Tentative – When do you want to reach your objective? Is it achievable in the campaigns time frame? Example Objectives: Get 1,000 Facebook fans Get 1,000 Twitter followers Depending on your goals you will have many different objectives. 3.Work out specific strategies Following our internet marketing campaign example plan your first step for achieving the 1,000 Facebook fans objective is of course to create a Facebook fan page, if you don’t have one yet. Just like having multiple objectives for each goal; you will have multiple strategies for each objective. Example Strategies: Provide reasons for people to become Facebook fans Engage with the community 4.List your tactics Brainstorm and create a list of very specific tactics you will utilize to achieve your marketing goal – where does your awesome idea that inspired planning this marketing campaign fit in here? Example Tactics: Offer special deals Share news and buzz Find and follow relevant people Tweet and retweet regularly Participate in conversations Visualize 2)Online business used by KKR are facebook, Twitter, pinterest, google+ and youtube. 3)With over 5+ years of experience, KKR Technologies has been working in the digital market. They create your online business persona based on cumulative and analytical research of your business & to what kind of audience it must reach towards and create a visual online interpretation of your company.they are into Digital marketing services, Search engine optimization, Social media optimization, Web design n development, Email marketing, social media marketing, Search engine marketing.

Do you think individual player account increase social media value

Objective comments need to be original

KKR goal:Build fan base

VIJAYTA KALE 2GI18MBA57 1. What is the online goal of campaign? - it helps in creating awareness about the particular thing or team, here being KKR. - they might even enhance the perspective of people towards the team. - can reach many people in short span of time. 2. various online media used by kkr - youtube -television - media, like- match on live - newspapers - hoardings - accessories - bollywood celebrities like Shah Rukh Khan and Juhi Chavla, promoting it on their personal accounts as well. 3.how search engine marketing used by kkr SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. KKR uses social media, youtube,twitter, also we can see that they use search engine optimization. whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.

Yes sir, the individual player's account does increase the fan base as a whole for the team. For example, people who are a fan of Dhoni will stay loyal to his preference of team irrespective of Chennai or any other where ever chooses to go with. So an individual does add brand equity to the franchisee.

Pooja R Gouli 2GI18MBA34 1) The Online goal of campaign is to increase your online visibility and know the competitive review of others Increase the brand name 2) various online media used by KKR: Facebook, Twitter,YouTube 3

Rohan J Shanbhag USN - 2GI18MBA42 1. The online goal of the campaign was to was to increase the awareness among their fans and to update them with with the IPL scores and related news. 2. The various online media used by KKR are Facebook, twitter, google+, Instagram, you tube and websites. 3. They used search engine marketing to reach their fans with the help of social media and they also updated their pictures regularly to be in touch with their fans and they also introduced live streaming to connect with their fans.

SANI PATIL USN 2GI18MBA45 1 KKR has a huge fan following .people buys tickets of kkr,s matches like any cost so franchise also came up with so benifitiary to the fans they came up with campaign, tours ,awareness program , cricket training to kids it's also helps to maintain permanent bond with fans 2. They use various kinds of social media platform like facebook,tweeter instagram YouTube, they has apps like Knights officials . 3.currenty social media and search engine helps to gain more followers to kkr , and they are doing really well for their fans on tweeter kkr is a very engaging franchise than others. They has their of slogan like korbo lorbo jitbo which automatically attract anyone to them .

Crowdsourcing

The online goal of the campaign is to atteract more customer and by going live while matches they provide best to their fans and also they organize some quiz so that the fans can involve in that campaigns. Onpine platform used by KKR are facebook, Twitter,instagram personal website and blogs and also by their personal app By official strikees of KKR and also a youtube blog. SEM is used by heavily by KKR to provide best information about the team by different ways of social media.They involve their fans by going online and solving their queries and also by making some quiz. It help them to increase their fan following in all social medias. Karan Nilajkar 2GI18MBA18

Chaitrali Shahapurkar 2GI18MBA09 1.Online goal of campaign was to create more fan base and update them about their players, this is how they built highest number of fan followers by engaging on various online platforms. 2. KKR has used online media platforms like Facebook, Twitter, Instagram, google+, Pinterest, exclusive YouTube page "inside kkr" And also mobile app. 3.KKR was the first teams to have used SEM heavily to increase their social media fan base and followers on social media. They used words used by fans during ipl and update pictures regularly.

Firdous Mohammed USN 2GI18MBA12 1》The online goal of this campaign was to: • attract and engage as many audience as possible and convert them as followers. •to keep the fans and followers updated for each and every latest news. •To be present and visible at the top of the page for any searches related to IPL. •Build recognition for KKR, not only as an IPL team but also for every player of KKR. 2》Facebook, Twitter, Instagram, pinterest, YouTube for vlogs, KKR website, Blog, KKR official Mobile app, google plus and various sources through television and radio. 3》SEM Is used by the following methods:- ◇KKR used social media to keep their fans and followers engaged and updated through platforms like fb insta, Twitter YouTube website blogs Google plus, mobile apps etc. ◇the digital team of KKR created a mascot named tutulya, to match the sensibility of a typical bengali KKR supporter. ◇ special creatives prepared for every event, along with live tweets,contests and analytics. ◇KKR got their player's social media accounts verified to give them recognition as individuals along with the recognition as a team member of KKR. ◇digital team of KKR organized a live fb chat at the fb office Hyderabad where the players had an Q & A session with media and fans. ◇KKR was the first sport team in the world to have a special google widget.

1. It helps in creating awareness about the particular thing or team, here being KKR.They might even enhance the perspective of people towards the team an d also can reach many people in short span of time. 2. The various online media used by kkr are youtube, television media, like match on live,newspapers,hoardings and accessories. 3. SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. KKR uses social media, youtube,twitter, also we can see that they use search engine optimization. Whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc. Nivedita Kadam USN: 2GI18MBA32

2GI18MBA22-shreya majati 1.Motive of the campaign was to keep the fans engaged as it occurs once year it could keep the fans engaged throughout the year creating more awareness about the team and gaining more fans 2. The online media used by them were Facebook, instagram, twitter,google plus, pinterest they also created a blog on YouTube & let out the inside videos of team members as fan could relate and get to know how the team members more. they created an app and a website too 3.Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising here the kkr has captured all the types of social media and the utmost way to keep the fans engaged and gained non kkr fans by the jingle in Bengali with a sense of belonginess

1. The online goal of the campaign of the kar is to make supporters all over the world and make them to know about the teams inside news so that the fans could get to know more about the team. 2. Online platform used by KKR are YouTube, Facebook, Pinterest, Twitter, google + , blog, website. 3. Search engine marketing heps to search more of their followers during the start of the IPL and promote their franchise .

Nikhil Sapare 2GI18MBA29 1.Online goal of campaign was to create more fan base and update them about their players, this is how they built highest number of fan followers by engaging on various online platforms. 2. They use various kinds of social media platform like facebook,tweeter instagram YouTube, they has apps like Knights officials . 3 the Google visit of KKR increased their existence on social media then any other ipl team Creating flies and regular picture updates improved their popularity The Their presence on Google helped the team gain more fans as a result of which KKR was trending in the Google watch list

Priyanka J USN 2GI18MBA39 1. Online goal of KKR Campaign - KKR’s online campaign was to establish a strong fan base to whom their team’s(KKR) latest updates would be provided. 2. Online tools used - Twitter, Facebook, Youtube, Team’s official Instagram Account along with each member’s verified accounts. 3. Use of SEM - KKR digital Marketing team made sure that it’s fan base is getting what they are looking for. The content was made specifically for Kolkata fans.

Kanchan D 2GI18MBA17 Campaign is about to create an awareness about their brand and also helps to give an lead information aabout the fans and also helps to advertise about the tourism and being it in an effective way. They also keep on updating the news so that it helps to bring more awareness and also bring creativity. They used online media like twitter Facebook insta etc..

1 the online campaign is to capture more supportand bring great support for the team which increase the teams morel 2 facebook - 10.5 million Twitter most engaging 21k followers Pinterest Google plus YouTube Website. Mobile app Mascot for the team 3 they started live tweets Updates on score vidoe quizzes to keep fans engaged They use all popular social media to keep fan connected USN 2GI18MBA35 PRADEEP KEMBAVIMATH

1.KKR has successfully mixed its visual content with interactivity to get a desired engagement from its fans (see the images below), which has led to an increased level of participation from its fans, so much so that, UGC (User Generated Content) on KKR’s Facebook page is way more than posts by the admin (see the third image), which is a testimony of successful engagement. Along with doing a semi-live tweet during KKR matches, social media team of Kolkata Knight Riders also applies themselves in creating non-match-related tweets, like the ones shared below. In these tweets you will see how the team has used the platform to not only inform about the match and guide visitors to the team’s website, but also to give insider information about the team. See the screenshot of the third tweet that talks about last-year video being played in a team meeting. 2 YouTube Twitter Pintrest Google + Facebook 3 they used all types of online media to make presence in the market They kept on updating the images and contents Which kept on capturing the SEO and optimizing it

USN 2GI18MBA05 Akshata N 1. The online goal of the campaign was to was to increase the awareness among their fans and to update them with with the IPL scores and related news. 2. The various online media used by kkr are youtube, television media, like match on live,newspapers,hoardings and accessories. 3. SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. KKR uses social media, youtube,twitter, also we can see that they use search engine optimization. Whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.

JAYATIRTHA GUMASTE 2GI18MBA16 KKR DIGITAL MARKETING CASE STUDY 1. The goal of KKR campaign was engaging their fans and also keeping them updated about the team. it has been the team that has the highest number of fans and followers with the help of various social media platforms. 2. Some of the the social medias used by KKR for promotions are: Facebook, Twitter, Instagram, Pinterest, Google plus, YouTube video blocks & official website. 3. the Google widget of KKR increased the existence of social media then any other IPL team. Tab presents on Google help them gain more fans have a result of which KKR was trending the Google watch list

Prajwal B. G. 2GI18MBA37 1. The main initiative of the campaign is to forward the efforts of marketing by the brand to drive traffic, leads , increase brand awareness, saty tuned and customer engagement , to engage fans and users updated with IPL news, scores etc. The campaign is build based on three steps that is Planning , Development , Management 2. Various online media used by KKR are : Facebook, Twitter, instagram, YouTube , google+ , website, they also have their own App . 3. KKR introduced the ads where in typical Bengali mascot was created to support the fans of Bengal ,they also introduced various quiz , match analysis etc to keep their fans engaged. Besides this the digital team of KKR introduced live stream Facebook chat in Hyderabad and also run various campaigns called as “cheer for KKR” campaign to keep the fans engaged , which is the first for any sports team in the world .

Vittal SB 2GI18MBA59 1. The online goal of the campaign of the kar is to make supporters all over the world and make them to know about the teams inside news so that the fans could get to know more about the team. 2. Online platform used by KKR are YouTube, Facebook, Pinterest, Twitter, google + , blog, website. 3. Search engine marketing heps to search more of their followers during the start of the IPL and promote their franchise

Use online writing services if you don’t want to waste your single minute. Online assignment help is the best source of getting experts for university assignments. If you have issues in drafting your risk management papers, buy Risk Management Assignment Help at a very reasonable price. Don’t let any factor influence your performance and degrade your academic progress.

Thanks for sharing this information. Apptians is the best digital marketing agency and SEO company in Delhi NCR, Noida, Faridabad, Gurgaon, India. Top digital marketing company in India and social media marketing agency in Delhi NCR, Noida, Gurgaon, Faridabad, India .

Whether you require urgent Assignment Help and last-minute assignment help consultations within a matter of hours or you wish to hire our writing support teachers over the whole duration of your semester. Our 24*7 specialist will provide you with good assignments to make sure that they are the best studied to your learning requirements, style and pace.

Thanks for sharing such a great post. Hindustan Tradecom is the best Share broker in Jaipur, jodhpur, Bikaner, Kota, Rajasthan and leading equity trader in Jaipur, Rajasthan . If you want to Open demat account in Jaipur or Open trading account in Jaipur or looking for commodity broker in Jaipur then Hindustan Tradecom is the right place for you to consult.

Assignment Help Leeds Hire only the best and leading Assignment Help Leeds , Best Assignment Experts for Leeds University assignment help. Best Assignment Experts provides plagiarism-free, tailor-made, well prepared, and well-written academic assignments help in Leeds. Our professors, writers, experts, and subject matter expects promises with our assistance you are bound to write A+ grades with star and distinction marks. Our help desk executive is live 24*7 available and ready to assist students day and night.

Digital Marketing in Dubai https://www.nsreem.com/ourservices/digital-marketing/ Digital marketing support is given with no time limit, we observe the tastes of people and we can do the marketing for their thoughts which will help your firm to be noticeable to them. NSREEM is #1 Digital Marketing in Dubai 1634003914875-9

MBA Assignment Help that takes away your concern and insecurities while also addressing all of your challenges in a MBA assignment. The most popular topic in commerce after science, Master of Business Administration, needs a large amount of hard work and effort in essence of studies and assignments. Students who are unable to find a solution can select our MBA assignment help expert.

What an informative topic that was! But I would like to help you and shed more light on the topic. I would like to recommend a company that provides reliable and flexible online pharmacy app development solutions as per different business requirements. Alteza, a leading company that provides readymade and custom solutions for different pharmacy business ideas

SEO company in Belapur are the best in the business and know how to get your website to the top of the search engines.

5 Case Studies of Successful Digital Marketing Campaigns

Hold onto your hats, marketers!

Did you know digital marketing spending is set to explode, reaching a mind-boggling $ 786 billion by 2026 ? And with social media ad spend hitting over $70 billion in the US alone , there’s no denying the power of a killer online campaign.

But here’s the thing: it’s not just about throwing money at ads. Successful campaigns in 2024 are a strategic dance – they blend social media with a whole symphony of channels for a knockout customer experience.

Think of it like this: Personalizing your message? That’s the move that turns casual shoppers into loyal fans.

Ready to see how top brands are doing a successful digital marketing campaign? I’m dissecting 5 real-world campaigns that nailed this formula and reaped the rewards. Get ready for digital marketing strategies – inspiration and a blueprint for your own marketing success await.

Beyond the Love Fest: Slack's Winning Formula

Ideas to Adapt This Digital Advertising Strategy

Tips to steal for your business, ideas for your business, lessons for your business, case study #1. slack.

Slack’s meteoric rise in the competitive business communication space can be largely attributed to their genius understanding of a simple concept: customers love to talk about products they adore. Here’s how they turned this digital marketing campaign into marketing gold:

The “Wall of Love” Campaign: This brilliant tactic involved a dedicated Twitter account (@SlackLoveTweets) that amplified positive user testimonials. This effortless social proof machine did wonders for brand reputation and encouraged even more glowing commentary.
Easy Sharing = Participation: Using X (formerly Twitter), a platform already beloved by users, removed any participation hurdles.
Feedback Loop: Praise wasn’t just for show – the team used those rave reviews to refine their product and deliver what users really needed.
The Power of Visuals: Tweets with included images got more traction and showcased how Slack integrates into people’s work lives.

Beyond the Love Fest: Slack’s Winning Formula

Slack’s success goes beyond a single campaign. Here’s why they continue to compete with giants like Microsoft Teams:

Relentless Focus on User Experience: From its inception, Slack was built with the user in mind. Easy setup, intuitive design…it removes the tech friction that bogs down other platforms.
Real-Time = Real Connection: In a world demanding instant communication, Slack delivers. This keeps teams on the same page and fosters a sense of camaraderie.
Customizable and Integrations-Friendly: Slack’s open approach lets it play nicely with countless other tools, creating a tailored work hub. This flexibility is invaluable to businesses.

The Bottom Line: Slack proved that listening to customers and showing that they matter is the recipe for building not just a loyal user base, but passionate brand advocates.

Want to implement aspects of this for your own business? Here are some ideas:

Run a testimonial campaign: It doesn’t need to be as fancy as “The Wall of Love.” A simple social media hashtag or even a dedicated landing page can get people talking.
Turn glowing testimonials into visuals: Tweets, infographics…make that praise eye-catching.
Pay attention to even the smallest bits of feedback. That’s where your next big feature idea might be hiding.

Case Study #2. UNIQLO

UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born:

The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes. This gamified the promotion, making it fun.
The Reward: Codes unlocked either free t-shirts (who doesn’t love free stuff?) or tempting e-commerce discounts. Plus, a gentle push toward signing up for the newsletter for future deals.
The Viral Touch: The experience was shareable on social media, letting satisfied customers spread the word and get their friends involved.

Why This Was Marketing Magic

The Power of “Free”: Giveaways always pique interest, and those t-shirts were a brilliant way to get people to try the product.
Bridging Online and Offline: The billboards drove people to the digital campaign, and the campaign funneled real-world shoppers into their online ecosystem.
Beyond Just a Sale: While the initial goal was sales, UNIQLO also used this to build their email list, ensuring those new customers could be nurtured later.

The Impressive Results: 1.3 million video views, 25K new email subscribers, and a whopping 35K new customers speak for themselves.

Gamifying the experience: Can you add a code-finding element, or a contest, to your campaigns?
Freebies are your friend: It doesn’t have to be t-shirts; a free sample or exclusive content could work just as well.
Think about the share factor: How can you encourage participants to organically spread the word?

Case Study #3. Airbnb

Airbnb understood that to stand out, they couldn’t just offer rooms – they had to sell the feeling of travel. Here’s how they did it:

“Made Possible By Hosts” Campaign: This heartwarming video used real guest photos and a nostalgic soundtrack to evoke that “remember that epic trip?” sensation. It subtly showcased great properties while focusing on the emotional benefits of those getaways. ( Watch Here )

“Belong Anywhere” Campaign: This was about ditching the cookie-cutter hotel experience and immersing yourself in a destination. Airbnb positioned itself as the key to local adventures, belonging, and transformation through travel. ( Watch Here )

Key Takeaways

Video is KING: They invested in both short, shareable how-to videos and longer, emotionally impactful ones.
UGC is Your Goldmine: User photos and stories provided powerful, free content while also building that vital trust factor.
Sentiment Sells: Airbnb didn’t bog down ads with facts; they used music, imagery, and storytelling to tap into that wanderlust in viewers.

The Success: These campaigns weren’t just pretty to look at; those 17M views for “Made Possible by Hosts” and the global reach of “Belong Anywhere” translated into real bookings.

Why It Matters: Airbnb disrupted an entire industry by understanding that:

Experience Matters More Than Specs: They sell adventures, memories, and that feeling of connection, not just a place to crash.
Authenticity Wins: User-generated content is relatable and trustworthy, which is key in the travel industry.
Don’t just show the product, show the FEELING: How will your product or service transform a customer’s life?
Run Contests for UGC: Get those customer photos rolling in. Offer a prize for the most “adventurous” or “heartwarming” shot.
Showcase Your Brand Personality: Was Airbnb’s tone all serious? Nope. They were fun, sentimental, and a little cheeky, which fit their brand image.

Could You Partner with Airbnb? This case study also begs the question: for businesses in the travel or hospitality space, an Airbnb collaboration could be marketing magic.

Case Study #4. Lyft

Lyft realized they already had a killer product – their challenge was getting MORE people to try it. Enter the power of referrals:

The Hook: Simple referral codes were sharable via the app, email, or even text. This made it a snap for riders to spread the word.
The Reward: Free or discounted rides. This wasn’t a measly $5 off; it was significant enough to make riders really want to tell their friends.
The Viral Loop: Refer a friend, get a discount. Friend uses Lyft, they get a discount…you see where this is going.

Why This Was Smart

Low-Cost, High-Yield: Traditional advertising is pricey. Referrals are fueled by happy customers, which is way cheaper.
The Trust Factor: People trust recommendations from people they know infinitely more than some billboard.
Scalability: This successful digital marketing strategy grows with their user base – the more satisfied riders, the more potential advocates.

The Bottom Line: Lyft didn’t just make a clever campaign; they built a referral system into the core of their app, ensuring growth wouldn’t be a one-time thing.

What’s Your Incentive?: Freebies, discounts, exclusive content – what will actually make your customers want to share?
Make It EASY: Don’t make them jump through hoops. One-click sharing options are essential.
Track and Reward: Who are your top referrers? They deserve some extra love (maybe even a tiered rewards program).

Case Study #5. Sephora

Sephora understood a key weakness of e-commerce: you can’t try on a lipstick through a screen. That’s why they went all-in on innovative tech:

The App as a Virtual Dressing Room: AI and AR are game-changers. Their app lets customers try on makeup from anywhere, boosting confidence in online purchases.
Closing the Loop: Smart, eh? The app connects right to their e-store; a few taps and that virtual lipstick is in your real-world cart.
Personalized to the Max: Using shopper data, the app tailors the experience, offering tailored recommendations that increase the chance of buying.

Why This Isn’t Just Cool, It’s Genius

Overcoming Obstacles: They addressed a key pain point of buying cosmetics online. Less hesitation = more sales.
Omnichannel FTW: They don’t just exist online; there’s an in-store connection too. That app? It helps you there as well.
It’s about the EXPERIENCE: Sephora knows beauty is fun, and their digital strategy reflects that with virtual try-ons, quizzes, etc.
Solve a problem: Don’t just add tech for the sake of it. Find a pain point in your customer journey and see if there’s a tech solution.
The “Experience” Factor: Can you add interactive elements, gamification, or a personalized touch to your digital presence?
Data Is Your Friend: If you’re collecting it, USE it. Tailored offers, recommendations…these keep customers coming back for more.

Final Thought on These Successful Digital Marketing Campaigns

These case studies showcase the importance of being adaptable, customer-focused, and not afraid to try new things. The digital marketing landscape is constantly evolving, but by understanding the core principles of what makes people tick, your business can craft truly impactful online marketing campaigns.

The Power of Emotion & Experience

Best marketing campaigns aren’t just about features; they tap into feelings . Airbnb evokes the thrill of travel, Slack reminds us of the joy of smooth team communication, and Sephora makes buying makeup playful.
Ask yourself: What does my product/service let customers feel and how can my content marketing capture that?

User-Generated Content is Marketing Gold

The campaign featured like Slack’s “Wall of Love” and Airbnb’s focus on guest photos prove that real-world stories beat slick ads every time.
This builds trust and provides endless free content.
How to get started? Contests, easy-to-use “review” features on your site, and incentivizing social media platforms’ shares.

Omnichannel is the Future

Both Sephora and UNIQLO masterfully blurred the lines between online and offline experiences.
The target audience wants to engage with brands on their terms . Be present on social, have a mobile-friendly site, and if possible, find ways to integrate the in-store experience.

Word-of-Mouth Still Reigns Supreme

Lyft’s referral program is a reminder that happy customers are your best salespeople.
Don’t focus solely on gaining new customers; ensure your current ones feel so valued they can’t help but spread the word.
Tips: Loyalty programs, excellent customer service that goes the extra mile, referral incentives

Tech is Your Tool, Not Your Master

Sephora’s AI and AR try-ons are impressive, but the core goal is solving a problem for customers.
Avoid using tech just to be trendy. Focus on how it can truly enhance your customer’s journey.

Privacy Overview

IMAGES

KKR Digital Marketing Case Study
Megafon Marketing Strategy 2024: A Case Study
5 Incredible Examples of Digital Marketing Case Study
7 Best Digital Marketing Case Studies & Insights in 2024
Digital Marketing Case Studies
Digital Marketing Case Study

VIDEO

Astonishing Backdrops for Keynote Tastes
How Busiswa's Setbacks Led Her to Working with Beyoncé and More
#DWC#NET WORKING MARKETING|9398551945
Digital Marketing
Salmon Case Study
Digital Marketing Case Study

COMMENTS

KKR Digital Marketing Case Study
Here's the Digital Marketing Case Study of KKR.SUBSCRIBE NOW to stay connected to KKR TV all season - and follow us on our official channels:www.facebook.com...
Case Study 8: Kolkata Knight Riders: Developing a Brand Identity
KKR decided to use Facebook and Twitter to continuously engage and engage and interact with its fan base before, during and after the IPL season. For that purpose KKR joined hands with Bengaluru-based digital agency 22 feet, and gave the responsibility to 22 feet to handle KKR's social media marketing activities . Speaking on this occasion ...
Top 15Indian Digital Marketing Case Studies: Valuable Insights for
Case Study 8: KKR — IPL Team's Digital Marketing Strategy. Kolkata Knight Riders (KKR), the franchise representing Kolkata in the Indian Premier League (IPL), is closely intertwined with the ...
KKR Digital Marketing Case Study
Online Marketing. KKR Digital Marketing Case Study. By Jimmy Dagger. October 2, 2020. No Comments on KKR Digital Marketing Case Study. The IPL team that has engaged the most with its fans and followers be it on Facebook, with 10.5 million plus likes KKR. Is the highest of all the IPL teams or on Twitter, where KKR is the most engaging IPL team?
Kolkata Knight Riders
Case Studies are a great way to showcase the work you have done and highlight its results See more Case Study videos we have created here: shorturl.at/oBKMTS...
Top 3 Sports Marketing Case Studies That Stood Apart In 2018
1: KKR - IPL Team. If we are talking sports marketing case study it's hard to not include KKR. Because, of course, the IPL teams going social is a clear sign of the dominating digital world. But the one that did it splendidly well is Kolkata Knight Riders, a franchise representing Kolkata in Indian Premier League (IPL).
Capstone
Creating Impact through Sustainable Value. KKR Capstone is at the center of our value creation strategy, working side-by-side with investment teams and portfolio companies to identify and deliver sustainable operational value. From its beginnings in 2000 as a small team focused exclusively on KKR's Private Equity funds, KKR Capstone has grown ...
#SSIPLWatch With focus on regional pride, Kolkata Knight Riders
Takeaways. Regional pride is key to an IPL team's identity and Kolkata Knight Riders have been able to use the language, cityscape, festival and other key visual elements to leverage those emotions and better connect with their fans online. Merchandising helps create a fandom but also needs a lot of build-up in terms of visuals for adequate ...
Case Study 8: Kolkata Knight Riders: Developing a Brand Identity
Abstract. In the fourth edition of the Indian Premier League (IPL), held in 2011, the Kolkata Knight Riders (KKR) decided to revamp the team by changing the entire set of players. Even, Sourav ...
Top 25 Indian Digital Marketing Case Studies
Case Study 8: KKR - IPL Team's Digital Marketing Strategy Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars - Shahrukh Khan.
Social Media Strategy of IPL Teams
And this warrants my choice to begin social media strategy reviews of IPL teams in 2013 with weighing the efforts put in by KKR. In the process, I will review engagement efforts of the team on major social media sites - Facebook Twitter, YouTube, Pinterest, and Google+. Let's begin our journey with Facebook, but before we delve deeper into ...
20 Digital Marketing Case Studies To Understand Power Of Digital Marketing
This is rightly a part of great case studies of digital marketing. 15. KKR IPL Team Digital Marketing Case Studies. In order to maintain a connection with the fans of the team, the management decided to launch a blog to increase the fan base as it was solely for Shahrukh Khan Fans who is the co-owner of the team.
How IPL has changed the face of Digital Marketing
Let's understand why digital marketing benefits from the IPL. The three-hour format is attractive to all age groups and audience types, The match-slotting hours on weekdays from 8 PM-11 PM (now from 7:30 PM onwards) and double-headers on weekends make IPL a sporting event worth time and money. The emotional investment of fans with the ...
Tech Growth
A minority equity investment from our Tech Growth funds in April 2020 helps o9 Solutions support companies by providing access to better data, detecting demand and supply risks and opportunities sooner, and evaluating scenarios in real time. KKR's Tech Growth team partners with founders and entrepreneurs whose companies disrupt, define and lead ...
Case Study: KKR & Co. Social Media Strategy
Case Study: KKR & Co. Social Media Strategy. ... In the realm of social media marketing, KKR has effectively capitalized on the power of digital platforms to engage with its target audience. The company utilizes social media channels such as LinkedIn, Twitter, and YouTube to share industry insights, thought leadership content, and updates on ...
40 Detailed Digital Marketing Case Studies [2024]
In the rapidly evolving digital era, the effectiveness of marketing tactics can have a huge impact on the brand's success. This collection of 40 detailed digital marketing case studies from globally recognized companies offers a deep dive into the tactical approaches and innovative solutions that have reshaped consumer interactions and carved success stories across various industries.
Best eCommerce Digital Marketing Case Studies in India
IPL Team's Digital Marketing Strategy By KKR. 3. Transferkar Family By Tata Sky. 4. 'Mom's Touch' By Nivea India. 5. FloatABoat campaign By Paper Boat. 6. 'Design Your Own Bucket', 'Radio KFC RJ Hunt', and 'Currycature' By KFC.
Top 10 Best Digital Marketing Case Studies (Complete Guide)
Following are ten of the successful digital marketing case studies that brought about good results and positive impact among the audience. ... KKR players are holding the Twitter charts with the supporters, while running the unique, "cheer for KKR" campaign. 3. Digital marketing campaign by Transferkar family- Tata Sky.
KKR Digital Marketing Case Study
KKR DIGITAL MARKETING CASE STUDY 1. The goal of KKR campaign was engaging their fans and also keeping them updated about the team. it has been the team that has the highest number of fans and followers with the help of various social media platforms. 2. Some of the the social medias used by KKR for promotions are:
5 Case Studies of Successful Digital Marketing Campaigns
Case Study #2. UNIQLO. UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born: The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes.

Case Study 8: Kolkata Knight Riders: Developing a Brand Identity

Cite this chapter

Access this chapter

Similar content being viewed by others

HitFox Group (Jan Beckers)

Hidden Champions of Bosnia and Herzegovina

Adidas and Reebok: Is Acquiring Easier than Integrating?

Author information

Corresponding author

Editor information

Rights and permissions

Copyright information

About this chapter

Download citation

Share this chapter

KKR Digital Marketing Case Study

Share this:

By Jimmy Dagger

Leave a comment Cancel reply

Top 25 Indian Digital Marketing Case Studies Every Marketer Can Learn From

Case Study 1: How Does The Ministry of Food Processing (Govt. Of India) spread awareness about World Food India through social media platforms?

Case Study 2: Make My Trip Hashtag Campaign #DilHaiHindustani

Case Study 3: Amazon India The Great Indian Freedom Sale

Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like ‘Design your own bucket’, ‘Radio KFC RJ Hunt, and ‘Currycature’

Case Study 5: Tata Sky’s Campaign – Transferkar Family

Case Study 6: Paper Boat’s #FloatABoat campaign on social media

Case Study 7: Nivea India’s ‘Mom’s Touch

Case Study 8: KKR – IPL Team’s Digital Marketing Strategy

Case Study 9: Cadbury’s Dairy Milk Team Digital Marketing Strategy

Case Study 10: Nilon’s Diwali Campaign Reached Near 2Million Users – Digital Marketing Strategy

Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign

Case Study 12: BookMyShow Digital Marketing Strategy

Case Study 13: Sony BRAVIA’s Digital Marketing Strategy

Case Study 14: Zandu Ultra Power Balm Digital Marketing Strategy

Case Study 15: Cultbike.fit Digital Marketing Strategy

Case Study 16: Reliance Jio Digital Marketing Strategy

Case Study 17: Aditya Birla Digital Marketing Strategy

Case Study 18: Streax Digital Marketing Strategy

Case Study 19: Hershey Digital Marketing Strategy

Case Study 20: Adidas Digital Marketing Strategy

Case Study 21: Rage Coffee Digital Marketing Strategy

Case Study 22: Plum Digital Marketing Strategy

Case Study 23: Swiggy Desi Masala Digital Marketing Strategy

Case Study 24: Rasna Digital Marketing Strategy

Case Study 25: Burger King India Digital Marketing Strategy

Related Posts

Different Ways to Get High-Quality Backlinks in SEO

डिजिटल मार्केटिंग क्या है ? और इसके साथ अपने करियर को अगले स्तर पर कैसे ले जाएं

How Event Management Can Benefit Your Digital Marketing Campaigns

5 Myths and Facts About Guest Posting

rahul nishad

Free Data Science Career Unlock Workshop

Social Media Strategy of IPL Teams – Kolkata Knight Riders

Introduction

KKR on Facebook

Content Strategy

KKR on Twitter

Twitter activities

KKR on YouTube

KKR on Pinterest and Google+

KKR Pinterest Boards

Conclusion: KKR on social media

Subscribe to our Newsletter

20 Digital Marketing Case Studies To Understand Power Of Digital Marketing

Top Case Studies On Digital Marketing

2. DisabledGo Digital Marketing Case Studies

3. Harris Teeter Digital Marketing Case Studies

4. Health Republic Insurance Digital Marketing Case Studies

5. Tata Sky Transfer Digital Marketing Case Studies

6. Make My Trip Digital Marketing Case Studies

7. Amazon India Digital Marketing Case Studies

8. HDFC Digital Marketing Case Studies

9. Nivea India Digital Marketing Case Studies India

10. Renault Digital Marketing Case Studies

11. GoGustoRides Digital Marketing Case Studies

12. OLX India Digital Marketing Case Studies

13. Lenovo Digital Marketing Case Studies

14. Paper Boat Digital Marketing Case Studies

15. KKR IPL Team Digital Marketing Case Studies

Leave a Comment Cancel Reply