cover letter for commercial offer

How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

“This is the most important five paragraphs one can write as it’s the only part everyone will read. You must knock it out of the park or you’ll lose.”

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

“Thank the customer, show enthusiasm, demonstrate senior sponsorship, briefly introduce win themes–and then shut up and leave the rest to a brilliant exec summary!”

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

“You need to make the client feel as though you are speaking directly to them.”

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

“Choose the top 3-5 features of your solution and describe how they will benefit your customer in a single line. Be direct: Here’s what we offer. Here’s how it will solve your problem.”

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

“A great cover letter isn’t stuffy or formal–it’s a conversation between real people, a chance to put aside the technical language of procurement and connect with the human being on the other side.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

“Sign the proposal cover letter from the highest-level person with signature authority, preferably someone that the customer knows personally.”

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

“Remember, your cover letter isn’t about you, it’s about your client. Let them know that you understand them. Then you can talk about how your company can solve their potential challenge.”

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

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Business Proposal Cover Letter

Proposal maker.

The cover letter of a business proposal is as important as the proposal itself. And it is quite distressing to know that some people do not put the right amount of time and effort in making a cover letter. It is in fact very critical to just see the cover letter as additional work in creating the whole business proposal.

Proponents of business proposals spend countless days and nights perfecting the business proposal but only spend a couple of minutes making a cover letter. Not only does it shout neglect, it can also be interpreted as being unprepared. Remember that the cover letter covers the proposal, it is the first piece of the proposal that the investor sees.

The cover letter directly addresses the person in charge of reviewing your business proposal. It is your chance to blow away and convince the investor to take a chance with your proposal. Neglecting its importance will greatly affect the chances of achieving the intended success of the business proposal. You may also see email cover letter examples.

Importance of a Cover Letter in the Business Proposal

The cover letter of the business proposal is one of the most important parts of the business proposal itself. It has been proven that in general, three parts of the business proposal are examined meticulously; the cover letter/i ntroduction/ executive summary , the costs and the timescales.

The cover letter has a strong correlation with the executive summary of the proposal. Therefore, the cover letter is the stripped down version of the executive summary. It only presents the key points on the major topics of the business proposal. It stands independently on its own; when the investor is unable to read the business proposal as a whole or even the executive summary, the cover letter can still present the major keys of the whole business proposal. You may also see business proposal letter examples.

Your cover letter is your chance to have a personal word with the investor and prepare him/her for what’s in-store. It should state that there is in fact a business proposal attached with the letter and that you are applying for a business loan or to start your own business. It also states the benefits the investor will gain when they invest in your business and it helps you make the investors believe that there is a good return of investment in your business. You may also like application letter examples & samples.

It does not merely introduce what the business proposal is all about, in fact it clearly summarizes the major points made in the executive summary. It carefully distills the message you are trying to relay in your business proposal. And since it is a summary of a summary, it does not need to be lengthy. So long as the major points have been thoroughly discussed and presented, your cover letter is doing just fine. You may also check out professional cover letter examples.

As mentioned before, it also acts as the cover of your proposal. Therefore, it should display your passion, eagerness and desire to fully pursue and work for the intended project. As it aims to convince the investors, important details that greatly affect the whole proposal must be included in the cover letter. You might be interested in business letter examples.

Business Proposal Cover Letter Template

• Google Docs

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Business Funding Proposal Cover Letter Template

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Business Proposal Cover Letter Example

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Are you on the lookout for a Nonprofit Cover Letter Examples template? Then, checkout this template now. It not only comes with high quality design but you can also use it in any way you want. The editable and customizable option will make it easier to choose your template design in an efficient way.

Structure of the Cover Letter

Aside from all the necessary parts like the address, greetings, closings, etc. it is important to know the major structure of a cover letter for your business proposal.

1. Introduction

It is the most important part of you letter. It is the hook and it should immediately capture the reader’s attention. You can start it broadly but not too broad that you’ll need to dive into so much detail. However, it is always a better option to be direct and straight to the point. You may also see appointment letter examples & samples.

You introduction must briefly introduce you as the proponent and should carefully explain your purpose and ideas. Shock them with your unique ideas and urge them read more of the letter and the business proposal. It should be captivating and spark interest in your proposal. It is important to clearly but briefly the purpose and goals of your proposal in your letter .

For example,  “This letter is intended to formally propose septic tank cleaning services for the Name of Apartment Complex. We have been successfully the number one septic tank draining and cleaning service provider in more than 10 apartment complexes in CITY, for the past 25 years and would be happy to give testimonials from our customers. We respond 24/7 to all emergency requirements and make sure the septic tanks in every apartment is working efficiently.” You may also like complaint letter examples & samples.

The body of your letter should be direct and avoid indecision. It must clearly explain and justify the purpose of your business proposal. ‘Maybes’ and ‘Ifs’ have no place in your letter since nothing breaks trust faster than indecision and being unsure. You have to prove that you are worth every penny that the investor might invest in your proposal. You may also check out reference letter examples.

It communicates how qualified you are as the proponent in implementing the proposal. The body should provide evidence of your qualifications and the study you have conducted in the feasibility of the proposed subject. It should be clear to the investors that you have given your proposal enough thought, study and research so that can trust your vision. You might be interested in employee reference letter samples .

Eliminate the possibility of doubt. The investor must fully understand your objectives and how you plan to achieve them. Always highlight your qualifications but avoid sounding conceited. For example you can describe how adequate you are in the field, how well trained your team is or how advance your equipment are. This will let the investor know that you or your company are entirely capable of doubling what they invest. You may also see new hire welcome letter examples.

3. Conclusion

In the conclusion, always invite them to read the business proposal as a whole. It’s always a welcomed lead-on to encourage the reader to read the rest of your proposal since you have provided a well-researched and well-written proposal that supports your claims. You may also like official resignation letter examples.

Always aim to encourage them to take a chance on reading and understanding the rest of your proposal since it is the main purpose of your cover letter. Most importantly, include your contact information in the closing of your letter so they know when and where to reach you whenever they need further discussion on the matter. You may also check out termination letter examples & samples.

Foundation Proposal Cover Letter Example

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Editable Business Proposal Cover Letter Example

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How to Write a Business Proposal Cover Letter

1. Should you decide to use an electronic format or even yet a video and go paperless, it is also acceptable. However, if you want to pursue the traditional way, the cover letter of your business proposal must be in a business or professional format. It must follow the structure of basic business letter .

You can start with the basic format before the actual content. The header of your letter should include the name of your company, your address, and your contact information. You can then add the name of the recipient along with his/her designation and their company’s contact information. Do not forget the date in your letter. Then, address the recipient with his/her title, for example, Mr. Ms. Mrs. Engr., etc. After so, choose the right closing for your letter like ‘Sincerely’ or ‘Respectfully.’ At this point your letter should look like this:

2. Depending on the nature the proposal, it can either be solicited or unsolicited, the requirement for the proposal or the problem to be addressed must be discussed. If the proposal is solicited, ask yourself why the investor has sought out your products or services, or what problems do they have that you can easily solve. In this way, you can start the introduction of your letter accordingly. For example in a solicited proposal you can start by saying: “As we discussed in our last meeting…” and then immediately state the issue/requirement in the same single sentence. You may also see how to write a personal letter with examples .

If you are submitting an unsolicited business proposal, start your letter immediately with a hook. You need to truly shock your readers so they can be encouraged to read more. Stating a pertinent question always works or monetary consequences of a problem to evoke strong emotions. For example, “How would you like to increase your sales by 50% in the next 6-months while lowering your marketing expenses?” or “An average company loses $1,000 every day on electrical wastage! Our solution eliminates that electrical waste.” You may also like notice letter examples .

3. Advertise what you can bring to the table. Tell your readers that you have conducted studies to help prove that you can be a big asset to the company. Talk about the analysis you conduct to help figure out the problem and the solutions you can and will provide. State the results of those studies that back up your claims. It can be presented in a bullet point format following an sentence or two about the analysis. The list should clearly explain the goals you try to achieve through your product and//or services. You may also check out recommendation letter examples & samples .

For example:

“We will analyze/have analyzed (as may be applicable) the complete operation of your company and we have found that through the use of our service, your company will:

• Increase brand awareness
• Increase marketing ROI by over 50%
• Rationalize your pre-sales and post-sales process
• Acquire new client segments including the untapped local client base, and lower your new client acquisition costs by over 30%”

4. In this step, it is important to realize that this doesn’t mean highlighting the features of your product or services. This is when and where you clearly explain the benefits the investor will have from your proposal. You should clearly state what the investor will receive upon purchasing your products and/or services. For example, “By using this approach to the whole operation process, we can help your company increase revenue by over 50% while at the same time creating an excellent environment for your future products.” You may also see vehicle expense reimbursement policy letter .

It is also optional to include you qualifications as the proponent. You can mention why and how you or yur company is the best option to handle the issue over the others.

5. Finally, as the conclusion of your letter or video, you have to tell the recipient what you want him/her to do next. This is a blatant but very much necessary to do so since this is the call-to-action part of your letter. This can be encouraging the recipient to read the rest of the proposal or urging him/her to get in touch in order to discuss the proposal in person. In this case, you have to include your relevant contact information so the recipient can easily get in touch. You may also like how to write a job resignation letter .

By the end of all of these steps, your letter will look like this:

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In conclusion, a cover letter for a business proposal is a vital part of the whole. It introduces not only you as the proponent but also the main purpose and the goal of the proposal as well. It briefly explains the major points made in the content and the whole proposal and prepares the reader for what he/she is about to read. You may also see how to write an official letter .

We hope we were able to clearly explain the importance and how to write your own cover letter for you business proposal.

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Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

Get OpenAsset DAM Insights

How to Create Winning Proposals

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Cover letters

18 Effective Business Proposal Cover Letter Samples

One thing that a successful business person will tell you is that every business starts with a cherished idea. But it doesn’t stop there! It also needs proper communication of your ideas within your business environment. Proper communication not only creates a good perception of your business but also leads to mutual gains.

One of the best methods to communicate your ideas and desires to work together with other parties is through a business proposal letter.

A business proposal letter is a professional document that an individual can use to present his/her ideas and to invite cooperation from other organizations.

In many times, cooperation can happen in various terms. For instance, it can be an agreement to supply products and services. Also, within the business proposal letter, you need to highlight some of the benefits associated with the cooperation. Business proposal letters can be sent either as a response to a request for information on your business or as an introduction letter to introduce your products and services to your potential customers.

Business Proposal Letter Template

What is the purpose of business proposal letters?

 As stated above, the main purpose of writing a business letter is to communicate your ideas to potential business partners. In other words, its purpose is to convince your prospective partners to buy your idea(s) to work with you under a certain capacity. It could be either you want to be a service provider, or you want them to buy your products, or simply work as cooperates.

Depending on the situation in which you want to engage your prospects, there can be various types of Business Proposal Letters. The following therefore are some of the most common types of letters you should know.

Types of Business Proposal Letters

According to experts, there exist various types of business proposal letters. Let’s take a look at them:

Formally solicited business proposal letter: In this type of business proposal letter, the prospective customer can either send you a Request for Proposal, Request for Quotation, Request for Bid, or Request for information documents. In response, you need to write a Formally Solicited Letter addressing the client’s requirements.

Informally solicited business proposal letter: An informally Solicited Business Proposal Letter works similarly to the Formal one. The prospective client will request information. However, in your response, you won’t have to follow formal requirements, as in the case of Formal Solicited Letters. A better example is a situation where a company only receives one candidate for a vacancy announced. However, in order to formalize the hiring process, the company will still ask the candidate to present his CVs and other qualifications.

Unsolicited business proposal letter: Unlike the aforementioned letters, the Unsolicited Letters are written to prospective clients without them asking for it. Usually, these types of letters are common in marketing brochures where an individual sends the letters to introduce his or her products or service. Also, these types of letters are often generalized and more flexible as they are used for cold-selling purposes.

Research business proposal letter: This is a type of scientific or academic letter used to get approval to conduct a study. The business community, just like any other sphere of the economy, needs research for it to develop.

Grant proposal letters: These types of letters are those written to grant organizations to sell a particular idea. After receiving such letters, the organization will review the proposals to see whether they meet the donor’s criteria.

Depending on the type of Business Proposal Letter you want to write, it’s important to follow a proper format and structure. Generally, all types of proposal letters follow a similar format, with the difference being in their contents.

How to Write a Business Proposal Letter

Writing a compelling business proposal letter can be challenging for many. However, if you are planning to write one, the following is a common guide that will help you all the way.

Address the recipient

You need to start your proposal letter by greeting the recipient in a formal fashion. Be sure to address him/her by the right title. As a caution, refrain from addressing a woman as Mrs. Rather, you can simply write Ms.

Introduce yourself

In the first paragraph, you need to introduce yourself to the reader by providing your personal details as well as background information. Also, you can give brief information about the proposal.

State your purpose

Here, you will clearly provide clarity on what you intend to accomplish. At the same time, you can mention any problem that you intend to fix with your proposal.

State your objectives and goals

Let the reader know both the short-term and long terms outcomes of your proposal. Remember to keep your goals SMART (Specific, Measurable Achievable, Realistic, and Timely) oriented.

For instance,

“So as to improve my productivity by 30% within the next 12 months, I am requesting you for a loan amounting to $1,000.  

Define your uniqueness

In order to make your proposal outstanding, you need to highlight what sets you apart from the rest. Therefore, you can state special skills that relate to the proposed idea. Additionally, you can state various experiences and qualifications that relate to the opportunity. Providing your skills, personal experiences, and other differentiators will lead you towards a greater result.

Mention your budget and how to meet them

For any business proposal or idea to take effect, the cost is always a major factor. Therefore, you can include the financial details needed to officiate your business idea(s). This will give donors or investors a better look at the project.

Request for a Follow-up action

In this section, you can request your reader to take additional steps to follow up on your proposal. A request to action will increase the chances of a response from the recipient. This can either be by replying to your proposal through email. A phone call or any other means is convenient for them. Additionally, if you let them know of your intentions to follow up, they will take your proposal letter seriously.

Close your letter

Conclude your proposal letter by expressing your gratitude to the recipient for their time. Also, encourage them to contact you should they need any clarification. Use a professional ending clause such as sincerely or regards. This should then be followed by a comma, then sign and your name.

Attach documentation

As a bonus, you can attach any relevant documents to your Business Proposal Letter. At the very end of your letter, you can type ‘enclosures’ and list all of them. Make sure you proofread your letter to correct any grammar mistakes , spelling errors, and any other typos.

Sample Letters & Examples

Businesses are competitive. This means that you have to be persuasive in both your cover letter and business proposal. Concentrate on your strengths. Proofread your letter carefully and ruthlessly edit out any part that even hints at doubt or shortcoming. Detail how resources will be used, detail your terms, as well as your understanding of their business and what they need. In order to be persuasive and succeed, this proposal must center around their needs and how you are the absolute best candidate to fulfill those needs. Include statistics and facts to back up any claims or statements. Request a follow-up from the buyer or client. Finally, make sure you are cordial and thank the individual for giving their attention to your proposal.

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How to Write an Attention Grabbing Business Proposal Cover Letter

While most people put a lot of effort into crafting their business proposal, often only a few minutes are spent on the cover letter, which is often relegated as a pesky formality. Unfortunately, people who dismiss the importance a business proposal cover letter are essentially missing out on a great opportunity to create an immediate connection with the potential client they are communicating with.

The cover letter is the hook of your business proposal

Since a business proposal (whether it is solicited or unsolicited) is essentially meant to sell a service/product, or at least lead up to a sale, your cover letter should be crafted for the express purpose of getting the buyer excited about the solution you are offering them (your product and/or service).

This is what your cover letter should accomplish:

1. At the very minimum, you want it to create enough curiosity to make the reader want to read your executive summary and your full business proposal. This way, your business gets enough facetime to convey and convince your prospective client why you have the best solution for their job/issue and that they should do business with your company.

It should be noted that creating your cover letter (and your business proposal) as a text document is quickly becoming out of date. If you really want to impress a prospective client and make your company stand out, create a digital multi-media business proposal using ClientPoint Software and have your cover letter be a personalized video from a top executive at your company, preferably your CEO or President.

2. You simply cannot discount the fact that many times it's only your cover letter that gets read before the proposal is tossed aside. So, apart from the hook, your cover letter should also offer a summary of the information stated in your main business proposal.

However, remember that you have to be frugal with your words when drafting your cover letter. It should be short, to the point, and highly persuasive. You don't want to bore the reader.

To ensure that you impress your reader instead of bore them, we recommend that you create a digital multi-media business proposal and use a short 1-2 minute personalized video instead of a cover letter. With ClientPoint Software , adding a personalized video to your digital business proposal is fast and easy.

The Business Cover Letter Mindset

Before you start writing the cover letter for your business proposal (or creating a cover letter introduction video), put yourself in the right mindset. Ask yourself what would you say to the reader/recipient of your business proposal if you only had 1-2 minutes of time to talk to him or her and win their business?

In this brief amount of time you have to get across the most important points about their requirements, the solution you can offer, and the end-result benefits your solution will provide to them. Write these down and you are ready to begin drafting your cover letter.

The nuts and bolts of a business proposal cover letter

• Your cover letter should be written on business stationery in electronic format, or better yet, create a video. Note that printed, paper-based cover letters and business proposals are a thing of the past, so don't use them. Instead, use a high-quality digital format business proposal such as the format used by ClientPoint Software .
• If you are writing your cover letter instead of creating a video, the header should include the name of your company, your address, and your contact information.
• Start by writing the name of the recipient (possibly with their designation), followed by the name and contact information of the recipient's company.
• Add the date.
• Address the recipient as Dear Mr/Ms. if your communication with that person in the past was on formal terms and if your business proposal is unsolicited. On the other hand, if you know this person well, you can use their first name.
• Close the letter with "Regards" or "Sincerely" depending on your association with the reader.

So, at this point, your cover letter should look something like this:

Your Company Name 1234, Bentree Complex, Addison Pkwy Addison, TX 97692

(123) 555-1234  |  yourcompany.com  |  [email protected]

Mr. Peter Coleman,  CEO Receiver Industry, Carmichael Street. Dallas, Texas 75248

March 1, 2018

Dear Mr. Coleman,

Susan Davis

With the formatting out of the way (which was our step 1), you can now start working on the body of your cover letter. This is the information that you need to include in it (note that if you create a personalized video instead of a cover letter, these are still the items you should discuss):

Step 2: The Requirement/Problem

Why have they sought your help/service, or what is the problem that they have which you can help them solve? If the buyer has asked you to send them a business proposal, you can start the first paragraph by simply stating this. So, start with, "As per our discussion on so and so date..."   or, "As we discussed in our last meeting..." and then go on to state the issue/requirement in a single sentence.

If you share a good rapport with the recipient, you could also start with something like this, "We at Our Company are thrilled to have the chance to submit a proposal that will help your company solve XYZ problem."

If you are sending an unsolicited business proposal, forego the formalities and use a hook right away. You need a truly explosive statement that will make your reader sit up and take notice. Nothing works better than a question or the monetary implications of a problem they have to evoke strong emotions. For example:

• How would you like to lower the energy expenses of your manufacturing unit by 60% in 90 days?
• An average company loses $1,000 every day on power wastage! Our solution eliminates that power waste.
• How would you like to increase your sales by 40% in the next 6-months while lowering your marketing expenses?
• Your costs your business 3 times more to acquire a new client than to keeping an existing customer. Our solution helps you increase your client retention by over 80%.

This should be the first paragraph of your cover letter. You can also introduce your product/service here in one sentence and quickly add a few words about how you have helped other companies in their industry achieve outstanding results. Here is an example of what we are going for:

Solicited proposal first paragraph: As per our discussion on February 12, we know that you are interested in moving to a more energy efficient manufacturing environment. Our company has over 15 years of experience in installing energy efficient manufacturing systems across a range of industrial sectors, and we have helped many of our clients reduce their energy costs by as much as 35%.

We at Our Company are pleased to have the chance to submit a proposal to help your company lower its marketing costs while greatly increasing your marketing ROI by at least 30%.

In the accompanying proposal, we have outlined how we can help you progress from simply trying to acquire new clients to a powerful new dual approach that would help you increase the retention of your existing customers by over 80% and keep them loyal, while at the same time helping you to target and acquire new clients at a cost that is 30% less than your current new client acquisition costs.

Unsolicited proposal: How would you like to reduce your manufacturing energy costs by up to 35% within 60 days? For the last 15 years our company has been helping manufacturing companies in your industry significantly lower their use of electricity, saving them millions of dollars.

Step 3: Solution

Tell the reader what you can bring to the table here. Talk about the analysis that you conduct to gauge the problem and the solutions that you provide. The best formatting is to use a bullet list after a sentence or two of explanation on the analysis of their problem. This list should explain the goals that you intend to achieve through your product/service. This is what step 3 looks like:

We will analyze/have analyzed (as may be applicable) the complete marketing and sales process of your company and we have found that through the use of our service, your company will:

• Increase brand awareness
• Increase marketing ROI by over 40%
• Streamline your pre-sales and post-sales process
• Target new client segments, including the untapped local client base, and lower your new client acquisition costs by over 20%

Step 4: The Benefits

Answer the all important question of why the recipient should be spending his/her precious time reading your proposal. Remember, this is not about highlighting the features of your product/service. In this section, you very clearly state what the recipient business will receive if they purchase your solution. Use something like:

By using this novel approach to marketing and sales, we can help your company increase revenue by over 40% while at the same time creating an optimal environment for the direct marketing of your future products.

So far, you should have no more than 2-3 paragraphs and a bullet list.

Your Qualifications (optional)

In the fourth paragraph, briefly state why and how your company is the most qualified to handle the issue that the receiver's company has. For example, you could tell the reader that together your team has over 50 years of cumulative marketing experience, or that you have world-renowned industry experts on your team who have worked with leading marketing companies or Fortune 500 companies. However, don't make lofty claims here. State the facts of what you can do, and don't lie.

Step 5: A Call to Action

Finally, end your proposal cover letter (or video) by telling the reader what you want him/her to do next. This may be verbal encouragement to continue reading your full proposal or to get in touch with you to answer any questions they have or to request additional information. You could say something like this:

• After you have reviewed the enclosed proposal, contact us at (123) 555-1234 so we may answer any questions that you have.
• Our business proposal has in-depth information on what we have done to help several of our other clients in your industry, and the results we have achieved for them.
• I will call you on Monday to discuss any questions you may have and the possibility of us working together. We are confident that we develop a personalized plan that perfectly suits the requirements of your company.

A few more thoughts about how to write a winning business proposal cover letter

1. Typically, you should not mention the cost of the service/product in your cover letter. There are two exceptions to this rule:

• If your lower cost gives you a distinct advantage over the competition.
• If your favorable pricing can sway the buying decision in your favor.

However, remember if you are using cost in your marketing strategy, it has to either be the lowest cost or offer the absolute best value (highest ROI). The last thing you want to do is tell the reader that you are the company with the most expensive solution/product as that may immediately get your company eliminated from the selection process.

2. Edit, and then edit again. There is simply no shortcut to this step. Read and reread your cover letter. Spelling, punctuation and grammatical errors in your cover letter will project a bad image of unprofessionalism, which you don't want, and is the kiss of death.

3. Keep your cover letter to one page.

4. Your cover letter should not be about your company. It should be about the client's company and how you can solve a major problem they have or fulfill a major need they have. So, write from the perspective of the biggest benefit you will provide to them.

5. Do not make any claims that you cannot back up with proof in your business proposal.

The End Result

This is what your business proposal cover letter will look like after going following the above 5 step approach

Your Company Name 1234, Bentree Complex, Addison Pkwy Addison, TX, 97692

Mr. Peter Coleman,  CEO Receiver Company, Carmichael Street. Dallas, Texas 75248

We at XYZ Company are thrilled to have the opportunity to submit a proposal to help your company significantly lower its marketing costs. In the accompanying business proposal, we have outlined how we can help your company transform from simply trying to acquire new clients to a powerful new dual approach that will help you increase the retention of your existing customers by over 80% while at the same time targeting and acquiring new clients at a client acquisition cost that is 30% lower than you are spending now.

After a thorough analysis of your end-to-end marketing and sales process, we found that by incorporating our proprietary Dual Approach marketing System, we can help your company:

• Enhance and leverage word of mouth marketing
• Increase your marketing ROI by at least 40%
• Target new client segments, including an untapped local client base, and lower your new client acquisition costs by over 30%

By using this novel marketing and sales system, your company can increase revenues by almost 40% and create an optimal environment for the marketing of your future products.

The enclosed proposal includes in-depth information detailing how we have helped other companies in your space achieve their branding and marketing goals. You will also find examples of work we have done within your sector.

Call us at (123) 555-1234 if you have any questions or require further information. We are confident that we can create a personalized plan that suits the requirements of your company.

How to support your cover letter with an amazing business proposal

Now that you have a great cover letter or introduction video, you need to back it up with an impressive digital multi-media business proposal that helps you beat your competitors and win the client. With ClientPoint Software , you can easily add the following elements to your business proposal to help you win more clients:

1. Use a personalized video introduction instead of using a written cover letter. A personalized video introduction is much more impressive and effective at winning a client than using a written cover letter. When you use a personalized video introduction at the beginning of your business proposal instead of using a written cover letter, you will see that you will win far more clients.

2. Use client testimonial videos and client case study videos instead of using written testimonials and case studies. Again, video is a much more powerful and effective medium for grabbing the attention of your perspective clients and persuading them to hire you.

3. ClientPoint Software provides you with advanced business proposal analytics and tracking tools so you always know when and how many times your client opens your proposal, what pages they read, what videos they watch, how long they spend reading each page or watching each video, and who and how many times they share your business proposal with other people in their organization. Compare that to just sending your pdf proposal via email and not knowing if your client received it or even read it.

4. ClientPoint Software provides you with real-time notifications and alerts for immediate follow-up with your prospects so you know exactly when to contact them instead of guessing and not knowing when you should contact them.

5. ClientPoint Software provides you with Esignature, making it fast and easy for your prospect to sign and approve your proposal instead of them having to print, sign, scan, and email or fax your accepted proposal.

Click here to schedule a FREE Demo of ClientPoint Software

Check out these sample business proposal cover letters from all over the Internet. Some of these follow the 5 step plan perfectly while others have skipped a step or two in keeping with their specific requirements/situation.

• https://www.mbahro.com/News/tabid/110/entryid/156/Free-Business-Proposal-Letter-Sample.aspx
• https://sbinformation.about.com/od/bizlettersamples/ss/cover-letter-example.htm
• https://www.letters.org/proposal-letter/sample-proposal-cover-letter.html
• https://www.sampletemplates.com/letter-templates/business-proposal-letter.html
• https://www.writing-business-letters.com/business-proposal-letter.html
• https://sample-resignation-letters.com/p381305-writing-a-business-proposal-letter-with.cfm

Related Readings

The ultimate business proposal writing guide - how to pitch, propose and persuade, how to attract investors, how to write a killer business proposal and attract investors, the difference between a business plan and a business proposal.

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Commercial Offer Letter: Everything You Need to Know

An effective commercial offer letter has proper formatting and clear language that explain the business idea which is helpful for the target audience. 3 min read updated on September 19, 2022

To write an effective commercial offer letter, you must use proper formatting and clear language to explain your business idea. This will help your target audience understand you better, thus greatly increasing your chances of acceptance. Writing such business proposals is essential for individuals who want to expand their businesses with quality relationships; however, it can be a difficult and tricky undertaking.

Formal Sales Proposal vs. Proposal Email

The details contained in the business letter must be straightforward and honest even while promoting your business. You must be aware of the different kinds of letters out there; for instance, a formal sales proposal is different from a proposal email. The former is usually written in response to official requests for a business proposal .

A proposal email refers to the summary of all the dialogues and discussions that an individual has had with a customer, together with a written statement of any business arrangements that have been discussed.

A Captivating First Paragraph

Opening paragraphs of such an email must be captivating to inform readers of the benefits of your services or business idea . The opening statement must be chosen with care because it may determine whether the letter will be read or consigned to the trash. It is usually a good idea to advise readers on possible ways of saving money. In periods of economic downturns, the first thing on the minds of many people is how to save money.

Present Your Company as a Problem Solver

Second paragraphs should focus on promoting the benefits of your services. Detail how the services can increase their business revenue while decreasing expenses. Presenting your business as a problem solver that readers will be hard-pressed to do without will enable you to capture their attention and make them consider your offer seriously.

Use Small Paragraphs

One trick that is essential when writing effective business proposals is the use of small paragraphs. Breaking up your letter into small, self-contained paragraphs greatly improves its readability. Most people avoid reading through write-ups with big, long paragraphs. Short paragraphs usually work best.

Include Qualifications

Always be sure to include your firm's qualifications. If the service being promoted must be provided on-site (i.e., at your company's location), you must ensure that the facilities and offices are adequate and well-appointed, and communicate such qualities in the letter. Discuss the type of employees who work for the firm and their level of expertise, experience, and training. Providing a brief background about your company as well as the quality of its staff makes prospective customers view your company in a more favorable light.

Important Points to Note

In most cases, individuals want to send over their proposal as soon as a business opportunity is available. Although it is a good idea to send the proposal sooner rather than later, it is best to spend some time learning about the client(s) and the project. This will help you craft a more effective proposal.

As a rule of thumb, you should send a business proposal after the first meeting. Always attach a note (which doubles as a follow-up) to your proposal before sending it.

However, for businesses with multiple offices or business locations, you must make repeat visits to accurately gauge the magnitude of the project. In such cases, it may be difficult to get the right timing. On one hand, sending a proposal too soon is not a good idea (particularly when an accurate estimation of costs cannot be arrived at) while on the other, presenting a low figure is not in your best interests.

Before writing out the proposal letter, you should take some time to look at the project in its entirety.

You should ask yourself questions like:

• The type of staff/workers needed to do the work
• Staff needed to oversee and manage the project
• What are the deliverables for the project in question
• The type and quantity of materials needed to execute the project
• The expectations of the customer
• The overall cost of the project
• The timeline and location for the project's delivery
• The scheduling of key milestones
• The timeline for payments
• What constitutes customer satisfaction and how it will be delivered

If you need help with a commercial offer letter, post your job on the UpCounsel marketplace. UpCounsel accepts only the top five percent of lawyers on its site. Lawyers on UpCounsel's marketplace come from schools such as Yale Law or Harvard Law and usually average 14 years of legal experience, including on behalf of companies like Menlo Ventures, Google, and Airbnb.

Hire the top business lawyers and save up to 60% on legal fees

Content Approved by UpCounsel

• Business Proposal Ideas
• Business Contract Proposal
• How To Write A Business Proposal
• Writing A Contract Proposal
• How to Contact Companies for Business
• Business Plan and Proposal
• Invention Proposal Example
• Is a Proposal a Legal Contract: Everything You Need To Know
• What Is Proposal in Business Law?
• How To Write A Proposal

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Top 15 Business Proposal Cover Letter Templates With Samples and Examples

Lakshya Khurana

You’ve worked day and night on your business proposal. It is a work of art that is guaranteed to get you that contract. You are here because you think the god is in the detail, and everything about your ideas and execution has to be the best-in-class. Now, you wish to make the business proposal cover letter just as attractive and match up to your skills on the ground.

Presto! You’ve come to the right place. We at  SlideTeam, bring you 15 amazing cover letters, each of which is a perfect introduction to your business proposal. These are content-ready and 100% editable, saving you a lot of time and money!

Let’s start the journey to give your business proposal the presentation it deserves.

Template 1: Cover Letter for Cultivation Business Proposal

We present a soothing cover letter for businesses in agriculture and the sectors within it. With details covered, this cover letter PPT Template will ensure your business proposal makes it to the top of the list. Whether your business is in farming, warehousing, poultry, or any other related field, this presentation template is for you. Download it now!

Download this template

Template 2: Cover Letter for New Business Proposal

Are you looking for a cover letter template that will make the audience nod in appreciation? This PowerPoint Layout is your chance to make a great first impression on potential investors, partners, and clients. Whether you're seeking funding from investors or simply trying to land that big client, make sure you start on the right foot. Download this presentation template now!

Grab this template

Template 3: Cover Letter for Agriculture Business Proposal

Are you in the agriculture business and looking to make a proposal to a potential client? You're going to need an awesome cover letter. With the green color scheme, you'll be able to wow your clients and win some business. Showcase your knowledge of agriculture in the text of the cover letter if you want. Download it right away.

Template 4: Cover Letter for HR Outsourcing Business Proposal

If you're looking to make a persuasive case for outsourcing your company's HR functions, this cover letter PowerPoint Template is exactly what you need. It comes complete with an infographic highlighting key points you want to make.  It's got a modern and stylish design, with plenty of room for your text and images. Get it now.

Template 5: Cover Letter for Business Venture Proposal

If you are seeking funding for a business venture, this PPT Theme is designed to grab the attention of potential investors and convince them to support your project. This presentation template also delineates the key points that should be included in a proposal, such as an overview of your business and financial needs. Download now.

Template 6: Cover Letter for Pressure Washing Business Proposal

Let’s take the example of pressure washing as a business. First impressions matter a lot. This cover letter PPT Preset has a clean, modern design that's bound to make a good impression on potential clients. It will help you showcase market opportunities, business models, value propositions, and more. Download it now.

Template 7: Industrial Plant Business Proposal Cover Letter

Are you in need of an industrial plant business proposal cover letter? Look no further! This cover letter will give you a head start on writing your own persuasive and informative one-pager. After going through this infographic, you will know how to present your proposal's key points. Download now.

Template 8: Cover Letter For Business Proposal

A more generalized template for business owners, this infographic cover letter provides you with the functionality of an overview, products and services, finances, project timeline, and more. How about an FAQ section that will answer any questions that the client may have? Get this template right away.

Template 9: Cover Letter for New Business Proposal

Getting funding for a new business is difficult. Doing it without a proposal that has a killer cover letter is well-nigh impossible. It covers key points that should be included in a successful business proposal and presents them in a clear and concise manner. Download it now.

Template 10: Cover Letter Freight Forwarding Business Proposal

Our freight forwarding business proposal one pager covers all the bases, from an overview of your services to your company's unique selling points. It's the perfect way to introduce yourself and your business to new clients. We also offer tips on how to stand out from the competition so you're sure to make a lasting impression. Get it now!

Template 11: Cover Letter Sample Business Proposal One-Pager

Another generalized cover letter template that you can personalize to your needs, this layout has everything you could need to introduce your proposal. It is short, sweet, and to the point; clients appreciate brevity. Download it now.

Template 12: Cover Letter for E-Mail Business Proposal

The digital age comes with the advantage of creating a digital cover letter for your proposal. It is the perfect way to introduce your proposal in a professional and persuasive manner. The document includes a sample cover letter you can customize to fit your proposal. Get it now!

Template 13: Cover Letter for Tourism Business Proposal

Are you in the travel and tourism industry? Perhaps you are looking to break into this field with a new business proposal. If so, you will want to make sure that your proposal is top-notch and gets the attention it deserves. Having a great cover letter is essential to making a good first impression. Download it now.

Template 14: Cover Letter of Business Proposal One-Pager

This one-pager cover letter is perfect for writing a crisp introduction to your business proposal. We have taken care of the design so that you can focus on the content, making sure that your proposal stands out from the rest. Download it now.

Template 15: Cover Letter for Apartment Cleaning Business Proposal

Looking to get your apartment cleaning business off the ground? Simply edit the text to fit your specific needs, and you will be ready to send out your proposal in no time at all. Plus, the stylish design is sure to impress potential clients. So why wait? Download it now.

The Three-Pronged Strategy

You introduce yourselves and your company, and then you get straight to the heart of the matter. What makes your business proposal the right fit for the client’s needs? You break down the proposal into three key sections: What you can do, how you'll do it, and what will it cost? This makes prospective clients see the value of working with you. You finish on the strong foot with a call to action and your contact information.

All this and more, in a neat, readymade package, is there for you. Download our PowerPoint Templates now.

FAQs on Business Proposal Cover Letters

What is a Business Proposal?

A business proposal is a written offer to sell or purchase goods and/or services. It's an essential document in any business transaction, as it presents your company's case for why the other party should accept your offer and do business with you. It is the tool that can make your value offering stand out and signal your high professional ethos and work ethic. A business proposal cover letter represents your commitment to excellence. It is a must-have in your business portfolio.

What is a Business Proposal Letter?

A business proposal letter is a document that sets out the details of your proposed business venture. To write a business proposal letter, you should include the following:

• An introduction that briefly describes your company and the type of services or products you provide.
• A description of your target market, including details about your customers, competitors, industry trends, and existing market share.
• Information about any financing or other investment required to start and run your business.
• Details about how you plan to market your product or service, including the price, availability, and the estimated market share you hope to corner.
• A call to action in which you outline what the recipient needs to do next, such as contacting you with questions or making a decision about investing in your business.

What should you include in a business proposal?

When drafting a business proposal, there are elements that you should consider including in your document. These include:

• An executive summary outlining your proposal’s key points that help convince the reader to continue reading.
• Background information about your company or organization, including any relevant experience or achievements that will demonstrate your ability to complete the project successfully.
• Specific details about your proposed solution, including any features or specifications relevant to the project.
• Estimated costs, timelines, and other financial information can help convince your reader that you have a viable plan for completing the project on schedule and within budget.
• Relevant contact information, including your name and contact details, as well as the names and contact information of other stakeholders involved in the project.
• Any additional supporting materials that will help to strengthen your proposals, such as references, case studies, or testimonials from previous clients.

What are the types of business proposals?

There are many business proposals, each with a particular purpose and function. Some of the common ones are:

• Companies typically use requests for proposals (RFPs ) to solicit bids from potential vendors or suppliers to provide goods or services that meet specific requirements.
• Informational proposals are used when a company wants to gather information from potential customers. These proposals typically serve as introductions and do not require the respondent to provide a formal proposal or business plan.
• Executive summaries are often included as part of a formal proposal or business plan and are intended to provide an overview of the document. It should be a standalone document that explains what the proposal is trying to achieve.
• Companies often use proposals for new products or services to gather potential customers' interest before undertaking the full production process.

How do you write a business proposal?

Key steps to writing a business proposal:

• Include all information your target audience or client will need to decide about your product or service, including a clear description of what you offer. Any specific certification/qualification that sets you apart from other vendors or providers in your industry must also be listed.
• Tailor your proposal to the needs and requirements of your target audience, paying close attention to formatting and the tone of voice that you use throughout your proposal.
• Include a well-written executive summary at the beginning of your proposal, which states the benefits and features of your product or service in an engaging, interesting manner.
• Do plenty of research ahead of time to anticipate any potential questions or concerns from your audience. Address concerns that may arise during the proposal review process.
• Communicate clearly and concisely when writing a business proposal, using proper spacing and formatting throughout the document.
• Be confident in your ability to present your ideas in a compelling way, and be persistent in your efforts to win new business.
• Invest the time and effort needed to write a well-crafted business proposal--it is definitely worth it in the long run! To learn more about how to write an effective business proposal, check out these helpful resources online.​

What is the purpose of a Business Proposal?

The purpose of a business proposal is to gain approval from an organization in order to move forward with your project, idea, or initiative. This can involve anything from raising money for a new product, pitching the benefits of a new marketing strategy, or simply presenting your case for more funding.

Although there are types of business proposals, they share the same goal: convincing your audience to accept your idea. You need to be able to present a clear and concise argument that addresses any concerns or objections raised by the decision-makers in your target organization.

Do you wish to create the perfect restro proposal? Check out this blog to gain access to the templates!

Related posts:

• [Updated 2023] 50 Best Company Presentation Templates To Ace The Corporate Ladder
• Top 10 One Page Marketing, Advertising, and Social Media Proposals For Effective Marketing Strategies
• 8 Approaches to Creating a Business Proposal For a Stellar Close Rate
• Top-Notch Idea Proposal PowerPoint Templates to Crack Fruitful Deals!

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Professional Commercial Manager Cover Letter Examples for 2024

Your commercial manager cover letter must immediately grab the reader’s attention. Display your understanding of commercial trends and markets right from the start. Showcase your ability to drive sales and manage budgets effectively. Let your achievements speak through numbers and case studies that prove your commercial acumen.

Cover Letter Guide

Commercial Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Commercial Manager Cover Letter

Key Takeaways

Crafting a standout commercial manager cover letter can be daunting, especially after realizing it's a must-have for your dream job application. While your resume showcases your work history, your cover letter should weave a compelling narrative around your pinnacle professional achievement. Striking a balance between formality and originality—without dipping into clichés—is key. Here, you'll learn to encapsulate your proudest moment in a concise, one-page letter that truly resonates with employers.

• Step your best foot forward in the commercial manager cover letter introduction;
• Be inspired by other professionals' certified cover letters;
• Structure your commercial manager cover letter to feature what matters most;
• Close off your commercial manager cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your commercial manager cover letter (all you need to do is personalize it, and you'll be good to go).

If the commercial manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Commercial Manager resume guide and example
• Car Salesman cover letter example
• Customer Support Engineer cover letter example
• Tech Sales cover letter example
• Sales Development Representative cover letter example
• Call Center Customer Service cover letter example
• Service Advisor cover letter example
• Commercial Account Manager cover letter example
• Customer Service Representative cover letter example
• Real Estate Sales cover letter example
• Enterprise Sales cover letter example

Commercial Manager cover letter example

Lucas Rodriguez

Phoenix, Arizona

+1-(234)-555-1234

[email protected]

• Highlighting relevant experience: The cover letter references a specific role at Bechtel Corporation, demonstrating the applicant's hands-on experience with contract management systems and their measurable impact on operations. This specificity showcases the applicant’s ability to drive similar success in the prospective company.
• Demonstrating quantitative accomplishments: The inclusion of specific percentages, like enhancing operational efficiency by 20% and improving project delivery rates by 25%, helps quantify the applicant's achievements and presents a clear value proposition to the employer.
• Aligning with company values: The cover letter draws a parallel between the candidate's values and goals and those of the prospective company, suggesting a cultural fit and a shared vision for innovation and partnership.

The visual appeal of your commercial manager cover letter: format, font, and structure

When using our cover letter builder , make sure to include these vital sections:

• Header (with your name, contact details, the role, and date);
• Greeting (that's personalized to the recruiter);
• Introductory paragraph (to capture attention);
• Body paragraph (to tell a story of how you've obtained your job-crucial skills);
• Closing paragraph (ending with a nod to the future ahead);
• Signature (that is not a must).

Our cover letter templates are already set up for you with the best commercial manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your commercial manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your commercial manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your commercial manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

The top sections on a commercial manager cover letter

• Header: Include your contact information, date, and the employer's contact information to ensure the letter is directed appropriately and to demonstrate professionalism and attention to detail.
• Greeting: Address the hiring manager by name if possible; a personalized greeting shows that you have done your research and are genuinely interested in the company and position.
• Introduction: Clearly state the position you are applying for and give a brief overview of your qualifications; this immediately demonstrates your strong interest and suitability for the Commercial Manager role.
• Body: Detail your relevant experience, achievements in commercial management, understanding of the market, and how you can contribute to the company's objectives; this is your chance to showcase why you are the best fit for the job.
• Closing: Include a strong concluding statement that reiterates your interest in the position and your eagerness to discuss how you can add value to the company, and thank them for considering your application; this leaves a positive and lasting impression.

Key qualities recruiters search for in a candidate’s cover letter

• Proven track record in sales growth and market expansion – to demonstrate the ability to drive revenue and expand the business’s reach.
• Strong negotiation and deal-making skills – essential for securing profitable contracts and partnerships.
• Experience in developing and managing budgets – critical for ensuring profitability and financial health of the commercial operations.
• Ability to conduct market analysis and competitive research – to stay ahead of market trends and position the company effectively against competitors.
• Leadership and team management experience – to effectively lead commercial teams and ensure they are aligned with the company’s goals.
• Excellent relationship-building skills – to maintain and cultivate valuable client relationships and industry contacts.

How to personalize your commercial manager cover letter greeting

Before you start writing your commercial manager cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your commercial manager cover letter salutation .

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [Full Name],

First introductions in your commercial manager cover letter

Within your commercial manager cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

That one achievement in your commercial manager cover letter body

The lengthiest part of your commercial manager cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role .

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your commercial manager cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Closing remarks to end your commercial manager cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your commercial manager cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your commercial manager cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

Keep this in mind when writing your zero experience commercial manager cover letter

Even though you may not have any professional experience , your commercial manager cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Turning your commercial manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your commercial manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your commercial manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your commercial manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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A Consulting Cover Letter that Lands Interviews: Our Complete Guide

• Last Updated January, 2024

Rebecca Smith-Allen

Former McKinsey Engagement Manager

The recruiting season is approaching fast, and there’s one thing you’ll need to get your foot in the door for an interview at a top-tier consulting firm: an impressive cover letter.

What should you talk about in your consulting cover letter?

How do you distinguish yourself from the tons of other candidates applying to Bain, BCG, McKinsey, and other top consulting firms this year?

If you’re asking yourself these questions, don’t worry! 

In this complete guide to writing a consulting cover letter, we’ll tell you exactly what points you need to address in your cover letter to put your best foot forward and land that interview.

We’ll discuss:

• What a cover letter is
• The RIGHT way to structure one
• The Red Flags that get candidates rejected and how to overcome them
• 5 Tips on writing an effective consulting cover letter

We’ll  also share:

• 2 cover letter examples that landed candidates interviews at the top firms.

Let’s get started!

Consulting Cover Letter – Why It Matters

What is a consulting cover letter.

The consulting cover letter is a separate document from your resume; it puts the work experience you outline on your resume into context to show why you’re a great candidate.

The WRONG Way to Structure Your Management Consulting Cover Letter

Most of the Internet articles on writing a cover letter talk about structuring them with the following sections:

• Why are you interested in consulting?
• Why are you interested in the firm you’re applying to?
• What makes you a good fit?

This is not the best way to approach writing your consulting cover letter. My Consulting Offer has helped hundreds of clients land interviews and get offers with top management consulting firms like BCG, Bain, and McKinsey.

We’ve even helped people who faced extra hurdles because they had low GPAs, majored in subjects other than economics or business, or attended non-core schools.

Our clients received interview invitations and job offers because our cover letter process works.

The RIGHT Way to Structure Your Management Consulting Cover Letter

Want to know the best way to structure a cover letter that has statistically been shown to get more interviews?

Watch this video before proceeding.

Now that you watched the video (Watch now if you haven’t yet because the impact of the rest of the article is only 10% of what it could be if you watch it). 

As you found in the video, the best  way to structure your cover letter is to Google the characteristics the consulting firm you want to work for seeks in consulting candidates and then show you have those characteristics .

Yes, you read that right. Go to the Bain Careers page and read about what they’re looking for in candidates. You’ll find it on this page . 

Every consulting firm has values they take very seriously, and that drive the candidates they target, so you will want to know what they are for each firm you apply to. 

As an example, Bain wants consultants with:

• Problem-solving skills
• The ability to lead
• Results delivered

You will use each of these to develop a paragraph or section of your consulting cover letter.

For each, choose a specific time from your professional or personal experiences that shows you possess that characteristic. 

If you have more than one experience that shows you exemplifying a characteristic, pick the strongest example.

Then, create a story that briefly explains the context around your example, describes the action(s) you took, and shows concrete results. 

Quantify the results of your actions whenever possible.

• Results delivered – When I took over as the leader of my sorority’s annual fundraising event for a local food bank, I wanted to make it even more successful than in prior years. Each year, we threw an event and asked people to bring packaged food products or a donation. I went beyond that by asking the college’s academic departments to collect donations from faculty and staff as well. Packaged goods contributions to the food bank increased by 50%, and financial donations increased by over 300%.

Proof the My Consulting Offer Cover Letter Structure Works

This strategy of showing how you’ve exemplified the characteristics the firm is looking for in applicants works particularly well if you are applying to management consulting firms from a non-traditional background. 

If you’re a student with a liberal arts major, in a non-MBA master’s degree or doctorate, or attending a non-core school, you should definitely use our approach. It shows the reader that you’d be an asset to their team and have what it takes to be a successful consultant at their firm. This makes them focus less on your non-traditional background.

One of our early clients was an undergraduate who’d spent his summers interning in Michelin-star restaurants in New York City because he aspired to run a Michelin-star restaurant as a career. 

He didn’t have high-level positions in these internships; he worked in the kitchens. He cut the tomatoes for the tomato soup and did similar food prep.

He wasn’t even in charge of making the tomato soup!

As graduation approached, he decided that while he knew all about the kitchen side of the restaurant business, he wanted to learn about running the front of the house. To do that, he looked into consulting jobs.

But he had no business experience.

In his cover letter, we developed stories about:

• Managing the kitchen effectively, even on hectic Saturday nights
• Managing chefs with many years more experience than he had himself
• Landing jobs at top-rated restaurants by showing up at the restaurants before they opened and networking his way in with perseverance

These stories showed he had the leadership experience, people skills, and drive needed in consulting, things that wouldn’t have been clear from his resume alone.

Why My Consulting Offer’s Approach to Writing Consulting Cover Letters Is So Effective

My Consulting Offer’s approach highlights the characteristics consulting firms value in applicants to develop your cover letter.

• You don’t need to explain “Why McKinsey/Bain/BCG?” because you’ve taken your bullet points from their firm career pages .
• Your stories explain why you’re a good fit.
• You can cover the question “Why consulting?” in just a sentence or 2 because you’ve demonstrated you understand what consulting firms look for in candidates through your stories. This question is especially important for applicants with non-traditional backgrounds or experienced hires. 

Just add a short opening, 1-2 sentences on “Why consulting?” and a short conclusion to these paragraphs, and your cover letter will be ready to submit. 

Mistakes People Make with Their Consulting Cover Letters that Lead to Rejection

There are red flags that can get applicants’ resumes placed in the “no” pile. These are:

• A gap in their work history.

A low GPA  can be a problem because management consulting firms target people who can solve tough business problems. But if your GPA  is low due to extenuating circumstances, such as a problem with your own or a family member’s health, or if you needed to work many hours each week to finance your education, firms will often overlook this.

Small offices at top consulting firms often have a problem. People choose them because they think they’ll have a better shot at getting an offer from the firm. But later, these same people want to move to a different office, leaving that office understaffed. 

If you’re applying to an office because you genuinely want to live in that city, tell the recruiters why you want to live there (examples: near family, proximity to outdoor activities, etc.) They need to see that you are not planning to try to transfer to another office or they won’t want to invest in you.

If you have a gap in your work history, a consulting firm might think you were fired and had difficulty finding another job. If health or another issue was the cause of the gap in your work history, it’s important to explain that.

If you have any of these or other red flags in your consulting application, take the time to explain them in your cover letter so that they don’t derail you from getting an interview.

Writing Your Management Consulting Cover Letter – A Step-by-Step Guide

• Opening – keep it short and sweet. Just introduce yourself and express interest in working for the firm you’re applying to, mentioning the specific position you want. Include your 1-2 sentences on “Why consulting?” here.
• Central paragraph 1  – As explained above, find what the firm is looking for in consultants from their Careers page and dedicate one paragraph to each characteristic.
• Central paragraph 2 – Create a story from your experience that shows you have that characteristic. You should include 3-4 stories in your cover letter.
• Central paragraph 3 – Quantify results whenever possible.
• Central paragraph 4 – Order these stories in the way that works to your advantage, with the strongest story first, the second-strongest last, and weaker (but still good) stories in the middle.
• Address any red flags.
• Express your interest again and close the letter.

That’s it! You now have an impressive cover letter.

5 Tips for Writing a Cover Letter that Lands the Interview

• Tip #1 – Start with the characteristics valued by the consulting firm you’re most interested in. You should tailor the cover letter for each firm to the characteristics they list on their Career page. You’ll find, however, that you can re-use stories because all consulting firms value leadership, drive, teamwork, and creating impact.
• Tips #2 – Pick the most compelling stories from your experience. You probably have multiple stories you could use for some values. Choose just one story. If in doubt, the one where you solved the biggest problem or where you had the biggest impact is probably the best. Don’t worry if you have another great story, you’ll get to talk about it in your consulting interviews.
• Tips #3 – Quantify results wherever possible. Showing that you increased revenue/ attendance/ donations by x% quickly and effectively displays you can get things done. Same with cost reductions or reduced time/effort to get work done.
• Tip #4 – Tighten your language to show your point as efficiently as possible. Never say more than you need to in order to make your point. Recruiters screen thousands of applications, and they appreciate communications that get right to the point. Consulting partners will also appreciate this skill once you’re on their team and drafting PowerPoint slides for client meetings. Keep your cover letter to one page. 
• Tip #5 -Use Fiverr or another service to ensure you have no grammatical or spelling mistakes. You only get one chance to make a good impression. Don’t send out a letter with a big mistake, especially if you can prevent it with $5. 

Consulting Cover Letter Examples

The best way to get a sense of what an effective management cover letter looks like is to read one. 

We’ve got 2 examples of letters that helped My Consulting Offer clients land interviews: one from an undergraduate student’s application to McKinsey and one from an experienced-hire candidate’s application to Bain.

Successful Consulting Cover Letter Example 1

Undergraduate consulting cover letter example, why is this undergraduate consulting cover letter sample effective.

This consulting industry cover letter written by an undergraduate is effective because it addresses key characteristics that McKinsey looks for in their applicants, as you can see   on their careers page :

• Personal impact
• Entrepreneurial drive

While it only calls out 2 of the 4 characteristics McKinsey is looking for, entrepreneurial drive and problems solving, these stories also showcase the candidate’s personal impact. 

The 3rd characteristic the cover letter calls out, teamwork/ collaboration, is also highly valued by McKinsey and other consulting firms. 

The entrepreneurial drive paragraph is effective because it shows this candidate works hard and overcomes obstacles that would stand in the way of other candidates.

The problem-solving paragraph is effective because it shows the candidate’s structured approach to solving a problem. It also shows this approach worked.

The collaborative story works because it shows that this candidate was able to make strong personal connections from a very young age and that they respect people from all walks of life.

The candidate makes clear with his/her stories that they understand what McKinsey is looking for and that they’ve demonstrated those characteristics.

Successful Consulting Cover Letter Example 2

Experienced hire consulting cover letter example, why is this experienced hire consulting cover letter sample effective.

• Problem-solving skills (addressed in Passion for Results and Lasting Impact.)
• The ability to lead (addressed in all 3 stories.)
• Results delivered (addressed in Passion for Results with quantified impact.)
• Passion (addressed in Drive & Character)

Each of the 3 stories in this cover letter presents the applicant as someone who has the characteristics top management consulting firms look for. 

Moreover, the 3 stories together demonstrate that he or she has “the whole package.” He or she isn’t smart but a poor team player or good at problem-solving but lacking the passion needed to get things done in a difficult, real-world environment.

The fact that the applicant could speak to all of the things Bain looks for helped them land interviews and then offers with multiple top firms.

What About Firms Like McKinsey, Which Don’t Require a Cover Letter?

Some management consulting firms, such as McKinsey & Company, have made submitting a cover letter optional. 

Should you bother to spend the time to write one if they don’t seem to care?

If your resume clearly shows you are a good fit for the consulting firm,  you don’t need to submit a cover letter. Things that would make you look like a good fit include:

• Attendance at or a degree from a core school where the firm recruits through on-campus interviews and hires consultants every year
• An undergraduate degree in business or economics or an MBA
• Leadership, teamwork, and problem-solving skills clearly demonstrated through work and volunteer experience on your resume

If your resume doesn’t clearly communicate that you’re a good fit for the management consulting industry and their firm, in particular, your application will be strengthened by including a cover letter. 

You should also submit a cover letter if you have been previously rejected from that firm so that they know you have taken steps to improve your application since last applying.

You’ll want to think about stories to use in your behavioral interviews   anyway, so if you’re unsure whether you need a cover letter, it’s safest to write one.

To see the power of an improved cover letter, watch this video on how My Consulting Offer helped Cynthia get invited for an interview at every consulting company she applied to.

Are you ready to write your management consulting cover letter?

We bet you are since you now know:

• What a consulting cover letter is
• The red flags that get candidates rejected and how to overcome them
• Our 5 Tips on writing an effective consulting cover letter
• Plus, you’ve seen 2 Consulting cover letter examples that worked

Still have questions?

If you have more questions about writing effective consulting cover letters, leave them in the comments below. One of My Consulting Offer’s former MBB recruiters will answer them.

Other people who were writing their cover letter found the following pages helpful:

• Consulting Resumes
• BCG Cover Letter
• Consulting Networking
• Case Interview Prep : The Ultimate Guide
• Our List of  Top Consulting Firms and their company values
• The Non-MBA Master’s Student’s Guide to Landing a Consulting Job

Do You Need Help Writing a Perfect Consulting Cover Letter?

Thanks for turning to My Consulting Offer for advice on writing your cover letter. We’ve helped over 700 people get offers in consulting and 89.6% of My Consulting Offer clients land  interviews and offers with a consulting firm. Most land more than one. We want you to get that opportunity to interview with McKinsey, Bain, BCG and other top firms!

For example, here is how we helped Tao land interviews at Bain, BCG, and McKinsey.

Join our FREE Webinar:

How 800+ candidates have landed consulting offers at mckinsey, bain and bcg, 2 thoughts on “everything you need to know about the consulting cover letter”.

Thank you Davis for this powerful tool you shared. Really, I havent thought of cover letters telling stories or narrating how you used the needed skills and the value you added using them in your past roles. No wonder I have been getting rejections based on my red flags – not having to work with the big 4s or having multinational experience. All these does not matter as long you can demonstrate the skill set you used to add value in your previous roles which must be inline with what the prospective role needs. I really aporeciate this exposure and I look forward to getting calls from recruiters going forward as I apply your strategy to my cover letters subsequently. Thanks a lot. Esther.

Hey, Esther, We’re so glad the tips we discussed about writing your consulting cover letter were helpful! Good luck in your job search!

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Table of Contents

Simplicity is king.

• Explain In a Way That a Anyone Can Understand

Writing Offers in 3 Pages

Page 1: cover letter, page 2: purchase contract, page 3: follow-up letter, protip: use electronic signatures, what should your contract say, want to use my letters and contract, how to write offers that get accepted (with 3 simple pages).

Making Offers , Finding Deals, Land Investing, Mindset Training

REtipster does not provide legal advice. The information in this article can be impacted by many unique variables. Always consult with a qualified legal professional before taking action.

When I'm making an offer to buy a property directly with a property owner, it is  imperative  that I be concise, succinct, and  to the point  about what I'm proposing to them.

In the interest of keeping things simple, one of the most important tools I have in my offer-making arsenal consists of three pages:

• Cover letter (1 page)
• Purchase contract (1 page)
• Follow-up letter (1 page)

Why have these three documents been so important? It's pretty simple.

The reality is that 99% of the people you'll be making offers to are not real estate professionals . They aren't trained to scrutinize a contract and understand the ins and outs of the “legalese” in painstaking detail. The average boilerplate contract can be confusing and complicated . Have you ever wondered why some lawyers can charge $500+ an hour to interpret these documents for the average person?

It's because they're overly convoluted to begin with.

For example, look at this page below and tell me what comes to mind:

When I see a document like this (along with the 23 pages behind it),  my mind starts shutting down.

It’s overwhelming and intimidating, especially if you aren’t familiar with the contract (and so does, I suspect, 99.99% of the population). Who knows what mysterious, complicated, or threatening clauses could be buried here?

Explain It So a Child Can Understand

These days, I make every effort to communicate my offers in a simple, seamless,  idiot-proof manner  ( think   middle school reading level ).

After making thousands of offers to people over the years, I've learned that if a property owner doesn't understand my intentions,  it will make them uncomfortable .

To avoid exposing their incompetence, many will just walk away and look for someone else who will make the process easier. This is an area where many real estate investors miss out on opportunities.

When a seller sees page after page of mind-numbing legal jargon, they will get confused,  and a confused mind says “No.”

Writing concisely and simply is an area where many real estate investors miss out on opportunities, but this is an opportunity for YOU. I'll show you how to make your offers simple, easy to understand, and easy for people to say “Yes!”

It all starts with making a good first impression.

A cover letter (Page 1 of 3) is vital to your “offer package.” It explains the pertinent details of your proposal in language that anybody with an 8th-grade education could understand .

A good cover letter should explain why the offer is being sent, what costs are involved, and why the recipient should seriously consider accepting the offer . This is a nice way of holding their hand and gently nudging them toward saying “Yes” to your proposal.

(Note: This example below doesn't contain the exact verbiage of my cover letter, but if you want more information on the specific words I use, you can get my word-for-word template at the bottom of this blog post.)

A simple, one-page cover letter is crucial to explaining your offer's basic details. It will help the average person see past any confusion they might have, regardless of what your purchase contract looks like .

RELATED: How Much Should You Offer For That Property?

In my experience as a commercial banker and real estate investor, I've seen purchase contracts over 50 pages long. I'm not kidding!

Depending on the complexity of the deal, which attorneys are involved, and several other factors, a purchase agreement can be a ridiculously complicated document . This may make sense for a multi-million dollar commercial real estate transaction, but the truth is, that's rarely what I'm dealing with.

In most cases, I'm going after some pretty modest deals. My offers will include straightforward  terms:

• There is no financing involved.
• It's a cash sale.
• I am buying the property as-is (accepting any/all pre-existing issues).
• The property owner has anywhere from one to 10 days to accept the offer.
• The deal needs to be closed within 30 days, in most cases.
• If the seller fails to disclose something to me, I can back out of the transaction anytime.

That's pretty much it.

So what does this kind of contract look like? Here's a basic outline ( note: you can get a copy of my actual contract at the bottom of this blog post ):

If you're making offers this basic , you don't need to include paragraph after paragraph of legal “fluff” that has nothing to do with your offer.

Make It Relevant

If you've looked through one of these “standard” purchase agreements, you may have noticed that most of the language is completely inapplicable to your specific offer.

Why? Because the whole point of these “standard” contracts is to include as much boilerplate language as possible, so the contract can be used in as many different scenarios as possible.

Of course, this is great for real estate agents (because they don't need to re-create the wheel with every deal they close), but it doesn't serve your purposes very well, especially when you're trying to steer clear of confusion and keep your offer simple.

A one-page contract is significantly less intimidating for the recipient.

Think about it: what goes through your mind when you start thumbing through a 12-page contract vs. a one-page contract? Which one causes you to ask more questions, causes your subconscious defense mechanisms to kick in, or numbs your mind with confusion?

When I designed my contract, I wanted to include ONLY the most essential, relevant items that actually mattered in the real estate transaction. My goal was to keep out the bulk of the confusing terminology because it only served to cloud the minds of the average recipient.

RELATED: How to Avoid the Guilt Trip When Sending Low Offers

What About Wholesaling? Is This Contract “Assignable”?

I included section “ 9.   Assignment ” in this contract, which contains the necessary language to make this purchase contract  fully assignable. This means I can use it for  wholesaling if or when I need to (e.g., selling the contract to a third-party buyer without ever taking ownership of the property myself). It's a nice feature to have, and I've been able to use it on several occasions by assigning this type of contract to other investors when I don't want the hassle or liability of owning it myself.

Sometimes or for some reason, the seller might not always respond to a written offer (either they get cold feet or they somehow didn't receive my original purchase agreement). The “follow-up letter” is my last attempt at catching some sellers who may be on the fence about selling their property.

If you're making offers the way I am, there will inevitably be some purchase agreements that just don't get accepted. Finding amazing deals is a numbers game. When people don't respond or respond negatively, rather than just ignoring them and moving on, a simple letter like this keeps the doors of communication open with the property owner.

This is our last chance to determine why the seller didn't accept the initial offer. And to see if there's any chance we can agree on a mutually acceptable sale price.

Here's an example of how you could put this kind of letter together ( note: if you want a copy of my exact follow-up letter, it comes along with the Contract Package at the bottom of this blog post ):

In my experience, this letter has resulted in deals getting closed about 20% of the time, when the discussion would have otherwise just been finished).

It's not always effective, but it's usually worth the extra effort to follow up with people if you want to chase down a property owner on a great opportunity. You just never know when this extra communication will motivate a person to keep their mind open about accepting your offer.

RELATED:  The Only 3 Things You Need To Make An Offer (It's Easier Than You Think!)

If you establish a line of communication with the other party via email, you could easily make this purchase agreement accessible digitally. You can upload it to a digital signature service and allow the other party to execute the agreement from their phone or computer.

Several services can help you with this. The one I currently use is PandaDoc , and it's pretty great! This video explains how it works:

REtipster features products and services we think you'll find useful. If you buy something featured here, we may earn an affiliate commission. Your support helps us continue this work! Learn more.

Visit PandaDoc to Sign Up!

As you can see, the examples above are meant to show you the  format of my letters and contract, but not the exact wording . I do this for a couple of reasons:

1. You may very well be a better writer than me. I don’t want to imply that my letters are the most persuasive pieces ever written. I've had a lot of success with them, but you can go in many different directions when composing written communication. Don't be afraid to get creative and test some of your own writing out—and if you start getting a higher rate of acceptance—let me know!

2. I'm not an attorney, and this post SHOULD NOT be construed as legal advice. I paid one of my local attorneys to create the contract I use. In my experience , it has been widely accepted by closing agents all over the United States (probably because of how basic it is, without reference to any state-specific items).

A purchase contract doesn't have to be wildly confusing . The terms of my offers are always very simple. As a result, my contract doesn't include all the extra, pointless legal boilerplate that doesn't even apply to the projects I'm working on.

I'm willing to bet that if you work with your attorney to create a contract that's clean, concise, and to the point , you might find yourself with a few more acceptances than you're accustomed to. It will probably cost a few hundred bucks, but if that's what you need to do to take your offers to the next level, what are you waiting for? We're talking about a HUGE upside potential for more revenue here!

If you want to use the ideas above to develop your version of a cover letter, purchase contract, and follow-up letter, go for it!

It may cost a few hundred dollars and take time to refine your documentation, but I have no doubt you can do it. It's not difficult , but it does take a bit of time and mental energy.

On the other hand, if you'd rather cut to the chase and get started using the exact templates I use, you are more than welcome to get immediate access to my versions of these documents below. Note that this package includes a short video tutorial explaining all the technical details about filling out this contract correctly.

Whatever you decide to do, I appreciate you taking the time to check out this blog post, and I wish you all the best as you continue to send out offers. Keep up the great work!

Note: When you sign up as an REtipster email subscriber , I’ll send you an instant $20 off “discount code” for this item, and if you enroll in the  Land Investing Masterclass , you'll get access to this item for FREE. There's no pressure, of course; I just want to make sure you're aware.

RELATED: YES! My Offer Was Accepted! Now What??

About the author

Seth Williams

Seth Williams is the Founder of REtipster.com - an online community that offers real-world guidance for real estate investors.

Related articles

50 quick actions to find motivated sellers, how to avoid the guilt trip when sending low offers, how to deal with nasty sellers and angry responses, the ultimate negotiation technique that nobody talks about, how much should you offer for that property, the only 3 things you need to make an offer (it’s simpler than you’d think), a closer look at my blind offer template, simple real estate postcard templates that work, discover the retipster club.

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Consulting cover letter guide (for McKinsey, BCG, Bain, etc.)

Today we’re going to explain everything you need to know about writing consulting cover letters.

We’ll start by reviewing an example cover letter that got interview invitations from ALL the MBB firms (McKinsey, BCG, and Bain). 

And then we’ll explain exactly how you should write your own cover letter to land consulting interviews. Here’s a full list of the topics in this guide:

• Example cover letter

How to write your consulting cover letter

Consulting cover letter tips.

• The skills consulting firms look for

Consulting cover letter screening process

• Get help with your cover letter

Let’s get to it! 

Click here for a consulting letter/resume review with an ex-MBB consultant

Example cover letter (which got interviews at mckinsey, bcg, and bain).

Below is an anonymised cover letter from a candidate who got interviews at McKinsey, BCG and Bain. So you can trust that this template works.

The image here highlights the different sections of the cover letter, but we’ll dive deeper into the text later, and you can also get a downloadable copy below.

Free download of the consulting cover letter example, here. 

In the next section, we’ll go step-by-step through each part of the cover letter and explain how to go about writing it. But before we dive in, please note the following points about the above template:

• A lot of people use this template. Get inspiration from it, but every sentence in your letter should be written from scratch.
• This cover letter might sound impressive. It's one of the best ones we’ve seen. But even if you have not achieved as much as this person, you can still get an interview.

With that said, let’s dig into the cover letter writing process!

As a starting point, this video provides a nice overview of the full writing process for a consulting cover letter. 

Now let’s break things down further.

1. Introduction

Example - Introduction

Mary Taylor - [email protected]

DD / MM / YYYY

Dear Sir / Madam,

I would like to apply for an Associate position at McKinsey in London.

This section is a formality. It should simply state the following information:

• Your name and email address. You can replace your email address with a postal address although those are not commonly used anymore.
• The date on which you are sending your letter
• The position, company, and office to which you are applying

Keep it short and sweet.

2. Why you? 

Example - Why you?

I started working as an Analyst at Big Finance in New York in September 2020 and was quickly promoted to Associate in a year and a half instead of the average four years. While at Big Finance, I advised a broad range of clients who constantly gave me positive feedback and regularly asked to work with me again. Before joining Big Finance, I graduated as the top student of my MEng in Chemical Engineering at Prestigious University in the UK. While studying, I received two competitive scholarships and awards. In addition, I developed my leadership skills as the President of the Prestigious University Consulting Club. High energy was essential to lead a team of 5 managing the club and growing the number of members by 20%.

This is your "GOLD MEDALS" section. It is the first section of your cover letter and therefore the most important one.

It should state the TOP 3 achievements of your life to date that are relevant to consulting. These achievements should be as unique and as memorable as possible. When your reviewer reads them they should think "Wow, that's impressive. I want to know more about this person."

To write this section you need to step back and ask yourself "What are the most impressive things I've done with my life so far?" This is not an easy question to answer. 

In our experience discussing this with a close friend can help. It's sometimes easier for them to quickly point out the impressive things you have done as they are an external observer.

In addition, notice how achievements are QUANTIFIED in the example above. Saying you have been promoted "in a year and a half instead of the average four years" is much more powerful than saying you have been promoted "quickly." You should quantify your achievements whenever possible.

This section is your chance to grab the reader's attention. If there's nothing impressive in it, they will stop reading and just scan the paragraphs. So don't miss your opportunity!

3. Why consulting?

Example - Why consulting?

There are several reasons why I want to pursue a consulting career. To start with, I know I will enjoy being a strategy consultant because I have already worked in a strategy team in the past. This was in summer 2019 when I was a Strategy Intern at Big Grocery Retailer in London. In addition, I think consulting is a unique opportunity to comprehensively learn about business management by working on a variety of company situations. Over the past two years, I have started building my business skills while advising clients on financial matters at Big Finance. I now look forward to learning more about companies’ management at McKinsey. Finally, I want to work in consulting because I truly enjoy interacting with clients. Throughout my work experiences I have built a successful track record of developing and maintaining relationships with clients including, for instance, the senior strategy team at Big Grocery Retailer.

Once you have convinced your reviewer that you have impressive achievements under your belt they'll be thinking: "Ok, this person is impressive. But do they REALLY want to be a consultant? Or are they just applying because they're not sure what to do with their career."

The third section of your letter should therefore answer the  "Why consulting?" question . But here is the thing about this question: There are some reasons to go into consulting that you should tell your reviewer about. And some reasons that you should really keep to yourself.

For instance, one of the mistakes candidates commonly make in their cover letter is to write something along the lines of "I'd like to spend 2 or 3 years in consulting to learn more about business in general and then decide what I want to do." This is a HUGE mistake. 

Consulting firms want to hire FUTURE PARTNERS. Not employees who will stay for a couple of years. You can watch the video below for more details about this.

The best approach for your "Why consulting?" section is to write about past experiences that really show you know what you are getting into. The perfect situation is if you have done an internship in consulting or in corporate strategy and have enjoyed it. If that's the case, this is the perfect section to write about it.

But even if you haven't done related internships, there are plenty of angles you can use to connect your past experiences to what you will do as a consultant. For instance:

• You might have enjoyed working with clients when you were in M&A or in Sales
• You might have enjoyed structuring and solving tough problems as an engineer

You should use these experiences to say that "working with clients" or "solving tough problems" is something you KNOW you enjoy doing; and you look forward to spending more time doing this as a consultant.

When they read this section, your reviewer should think: "Ok, this person is impressive AND they know what they are getting into."

4. Why McKinsey / BCG / Bain / Other?

Example - Why McKinsey?

McKinsey appeals to me for three reasons. To start with, the different people from the company I have met and worked with all told me they had truly enjoyed their time there. For the past two years, I have worked for Michael Smith, a former Engagement Manager from the London office, who now works for Big Finance. Additionally, I regularly read McKinsey’s reports on financial services and think the insights delivered by Sarah James and others in the Finance practice are truly superior to that of other consultancies. By joining McKinsey, I therefore think I would have an opportunity to work with and learn from the best consultants in the industry. Finally, the fact that McKinsey was selected by Finance Supercorp to shape its digital strategy also played an important role in my decision to apply. This was a first-of-its-kind contract in finance and it shows that while at McKinsey I could get the opportunity to work on truly unique projects.

If you have managed to convince your reviewer that you have an impressive background and that you really want to be a consultant, you have a VERY HIGH chance of getting an interview. 

The only question that's left for you to answer is: " Why McKinsey  / Why BCG? / Why Bain? "

Top consulting firms  have a lot in common. In most regions, they cover the same industries and work for similar clients. They also pay similar salaries, and the career path is more or less the same from firm to firm. So what should you write about in this section?

In our experience, the most efficient way to set yourself apart in this section is to write about three specific elements:

When you write "I've met with Michael Smith," or "I've read report X," or "I've heard about project Y," you are making an argument that's SPECIFIC enough for your reviewer to think: "Ok they've done their homework."

If you stay too GENERIC, your argument will be much less credible. For instance, writing something like "While at McKinsey, I'll be exposed to a broad range of industries which I'm excited about" is a weak argument because you could swap McKinsey for BCG or Bain in that sentence.

In fact, this is the ultimate test. If you can swap McKinsey with another name in your "Why McKinsey?" section you are not being specific enough. You need to work on your paragraph again and mention SPECIFIC people, reports, or projects that you find interesting.

5. Conclusion

Example - Conclusion

For all these reasons, I am very enthusiastic about the chance to work at McKinsey. I am available for an interview at any time and look forward to hearing from you.

Yours faithfully,

Mary Taylor

The last section of the cover letter is a formality again. It should include the following elements:

• A sentence or two saying that you are enthusiastic and available for interviews at any time
• Your final signature

So how do you make it easy for your reviewer to put your cover letter on the "Accept" pile? We have put together the 10 tips below to make sure you can achieve this and avoid common mistakes.

Tip #1 Don't use a template letter

Writing cover letters is painful. But trust us, reading hundreds of them can be at least as painful. That's why you should make every effort to make your letter interesting and genuine. 

It's ok to get inspiration from templates such as the one we provide in this guide. But every sentence in your letter should be written from scratch.

Tip #2 Keep it to one page

One of the unwritten rules of consulting cover letters is that they should not be longer than one page. The trick to achieve this is to only select the MOST RELEVANT experiences from your  resume  and to summarise them. 

The points you decide to highlight should clearly demonstrate that you would make a great consultant.

Tip #3 Standard format and font

It's tempting to use an eye-catching font and format. But that's actually a bad idea. You only risk your interviewer thinking: "I've never seen this font, it looks really weird. Who is this person?" Your cover letter should stand out because of its content, NOT because of its format.

Tip #4 Not the time to be shy

Your cover letter is not the time to be shy. If you went to Harvard and have three Olympic medals, now is the time to say it! Most of us don't, and that's fine. But the point is that you should really push yourself to bring your most impressive accomplishments forward.

Tip #5 Network, network, network

This might sound surprising, but a big part of the cover letter is  how much networking you have done . Having networked with people from the firm you are applying for pays dividends for multiple reasons. 

First, they might recommend you to the HR team. But most importantly, these people will give you insight into what makes their firm UNIQUE. Then you can quote what you've heard in your cover letter (and name drop the person you heard it from) to show that you really understand the firm you are applying for.

Tip #6 Read, read, read

Unfortunately, networking is not always easy or possible. In these cases, your second best option is to read as much as you can on the firms you are applying for. You should read about the firm's projects, reports, and partners and find pieces of information you are really interested in. 

For instance, if you did your master thesis on electric vehicles, try to find who works in this area at the firm and what they have to say about it. And then mention what you have found in your cover letter.

Tip #7 One letter per firm

One question we often get is: "Should I write one letter per firm?" The answer is YES. But it's not as hard as it might sound. 

Every cover letter needs to answer three questions: Why you? Why consulting? And why this firm? The only paragraph you will need to change in every letter is the one about "Why this firm?" For each firm, you will have to do the networking and reading mentioned above.

Tip #8 Start writing early

Writing an outstanding cover letter is VERY HARD. Most candidates underestimate how much time it takes and start this process too late. You'll need to take a step back and reflect on everything you have done to date to highlight your most relevant experiences. 

This takes multiple iterations. Start early.

Tip #9 Get feedback

In our experience, great candidates all look for feedback and iterate on their cover letter until it's truly as good as it can get. It's a lot of work, but it's worth it.

It’s best to get feedback from peers or consultants. These people will be able to point out which parts of your letter they don't get or don't find impactful enough. If you’d like to have an expert review your cover letter, check out our team of  ex-consultant coaches .

Tip #10 Proofread multiple times

Finally, you should check and double check your letter for typos and grammar mistakes - multiple times. A cover letter is (not so secretly) a writing test and you should really treat it like one.

What consulting firms look for

To get multiple interviews at  top consulting firms , it’s extremely important to understand what those firms are actually looking for. 

The good news is that most of the leading consultancies are looking for basically the same skills. 

To illustrate this point, here’s what  McKinsey  and  Bain  say that they’re looking for in candidates, along with our own translation of what they mean:

There are also a few unofficial items that consulting firms will look for on your resume, and you can read about those in our  consulting resume guide .

Next, let’s talk about the typical cover letter screening process.

Screening process

Now let's talk about HOW your cover letter will be handled once you send it. Here's how it works.

Your application will be sent to a JUNIOR CONSULTANT who recently graduated from your University. They will score your documents based on a grid provided by the HR team. 

Consultants usually have to score 200 to 400 applications in about 2 weeks. And this is sometimes on TOP of their normal project. It's not uncommon for them to leave the job to the last minute and to have to do it on a Friday night just before the deadline.

Why is this important? The point we are trying to make is your application is part of 100 other applications. And the person who will review it will be tired by the time they get to your cover letter. If they don't understand something, they won't Google it. It's your job to make their job easy.

Why consultancies ask for a cover letter

There are two main reasons why consulting firms ask for cover letters.

First, partners bill several thousand dollars per day to their clients. The opportunity cost of interviewing you is HUGE for the firm. Put yourself in the shoes of a consultancy for a second. What are the top 3 questions you want to answer before investing money in interviewing a candidate?

• Have they demonstrated the skills needed to be a consultant?
• Do they know what consulting is and what they are getting into?
• Are they genuinely interested in working for our firm?

If you don't answer these three questions in a structured and impactful way, your chances of getting past the screening process are very low. This is why every cover letter should be structured as follows:

• Why consulting?
• Why this firm?

The second reason consulting firms ask for a cover letter is to test your writing skills. Consultants write all the time: emails, PowerPoints, Word documents, etc. They spend about 50% of their day writing. And a lot of the time their job is to summarise very large quantities of information in a succinct way.

This is exactly what you have to do in your cover letter. You have to a) look back on all your past experiences, b) select the relevant experiences to convince the reviewer that you are the right person for the job and c) summarise all these experiences in a way that's easy to read and digest.

Cover letters are a disguised writing test. Candidates who end up getting invited for interviews recognise this early on. Making a good impression on paper is way harder than making a good impression in person.

Are many candidates ready to invest HOURS in writing the perfect cover letter? No. That's the whole point. That's how you can set yourself apart. If you spend enough time making sure that your letter is as impactful as it can be, you stand very high chances of getting invited for interviews.

Another reason that it can help to have a cover letter is to explain anything on your resume that may look unusual to a reviewer, such as a time gap or a non-traditional background for consulting. 

Whatever your unique situation is, if you’re not confident in how your cover letter looks today, then we can help you. 

Get an Ex-MBB consultant to review your cover letter

The guide above, in addition to our guide on  consulting resumes , should go a long way in helping you craft documents that will get you interviews. 

But if you still feel you need additional help, we have a team of ex-MBB recruiters and interviewers who would be happy to provide feedback on your cover letter.

You’ll get feedback on how to immediately improve your cover letter, including what experience to focus on, how to optimise your phrasing, formatting, etc.

Start by browsing profiles for available coaches.

Related articles:

Word & Excel Templates

Printable word and excel templates.

Tender Submission Covering Letter

We submit tenders to those organizations that are in search of contractors or service providers. The tenders submitted by contractors let them know how much they are ready to charge and under what conditions they are willing to work.

Tender submission is a crucial process everyone has to go through to whoever wants to be in a new business agreement. These days, in addition to working on tenders, contractors are putting effort into writing covering letters also.

What is a tender submission cover letter?

It is a basic introductory letter that acts as a cover letter. The purpose of this letter is to give the introductory details regarding the bid document the contractor is going to submit.

Importance of the covering letter for tender submission:

Cover letters are not mandatory to write and no one asks you to write one while you are about to submit your bid. However, when a person writes the cover letter, it implies that he shows good manners and makes it easy for the companies to read their tenders.

Tender documents are generally very long as they contain a lot of information. Just as a person trying to buy a book cannot read a complete book and judge it by its cover, a bid document is also judged by the content provided in the cover letter. The use of the covering letter is an indication that the contractor values the time of the tender recipient and gives his best in an attempt to make his tender more readable and easy to understand.

What are some important components of the tender cover letter?

Some organizations cannot give individual attention to each and every bid document. Therefore, they completely rely on the cover letter. If they find anything worthy of their attention, they consider reading the entire tender document. So, it is important to be careful as to what you are including in this letter. Below are some major components of this letter:

Introductory information:

Every cover letter possesses an introductory part that gives the introduction of the bid document. After this section, the reader should be able to understand everything about the bid document you have submitted. Make sure that you give preference to the tender you are targeting.

Enlist the main elements of the document:

Since you are trying to cover the entire bid document in this one-page cover letter, make a list of main headings that you have included in your tender submission. This will make the reader know what you have focused on in your cover letter.

Give details of attachments:

Further, brief the reader about what you have attached with the letter and what was your purpose behind it. If you have attached the copy of the contract, inform him that you are optimistic that your bid will get approval, and therefore, you have attached the contract you are ready to sign. Also mention that it will be totally fine for you if your letter does not get the desired outcomes.

To write a compelling covering letter, there is a sample letter given below.

Sample letter:

Ref No. ___________

Name of the organization: Address:

Subject: Covering letter for tender submission

Dear Sir/Madam,

It is to notify you that we are submitting the document comprising our bid of the tender that you advertised on behalf of your organization. The tender number we are targeting is 23532.

Our tender document includes the following information:

• Notice soliciting tenders
• Bid of price
• Clauses of the agreement
• Letter of undertaking
• Bank guarantee

We acknowledge the fact that your organization holds all the right to reject our bids without giving any solid reason. We also accept that your company is not bound to accept a bid that is too low. We are ready to sign the contract with you in case you show a willingness to accept our bid and work with us. The draft of the contract is also attached to this letter.

We are hopeful that you will consider our bid. We assure you that our staff will show strong commitment towards the work it is committed to doing.

Looking forward to your kind response.

File: Word (.docx) & iPad Size 22 KB

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5 Ecommerce Cover Letter Examples

Ecommerce platforms excel at creating seamless, engaging experiences that guide customers through a journey, ultimately leading to a purchase. Similarly, your cover letter is your chance to guide recruiters through your professional journey, leading them to the conclusion that you're the perfect fit for the role. In this guide, we'll explore top-notch Ecommerce cover letter examples, helping you craft a narrative that sells your skills, experience, and passion for the industry.

Cover Letter Examples

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The best way to start an Ecommerce cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your professional achievements in the Ecommerce industry or a unique skill you possess that's relevant to the job. For example, "As a digital marketer with a 20% increase in online sales for my previous company, I am excited about the opportunity to bring my skills to your team." This not only shows your capability but also your enthusiasm for the role. Always remember to personalize the letter by addressing it to the hiring manager, if their name is known.

Ecommerces should end a cover letter by summarizing their key points, expressing enthusiasm for the opportunity, and inviting further discussion. It's important to reiterate how your skills, experience, and vision align with the company's needs and goals. For example, "I am excited about the opportunity to bring my expertise in online marketing and customer engagement to your team and help drive your sales to new heights." Then, express your eagerness for the next steps: "I look forward to the possibility of discussing my application further and how I can contribute to your team." Finally, close professionally with a phrase like "Kind Regards" or "Sincerely," followed by your name. Remember, the ending of your cover letter should leave the reader with a positive impression of you and a clear understanding of your eagerness and ability to contribute to their ecommerce business.

An Ecommerce cover letter should ideally be about one page long. This length is sufficient to succinctly introduce yourself, explain why you're interested in the role, and highlight your most relevant skills or experiences. Remember, hiring managers often have to go through numerous applications, so it's important to keep your cover letter concise and to the point. However, it's also crucial to provide enough detail to demonstrate your understanding of the Ecommerce industry and how you can contribute to the company's success.

Writing a cover letter with no experience in Ecommerce can seem challenging, but it's all about showcasing your transferable skills, enthusiasm for the industry, and understanding of the company's needs. Here's how you can approach it: 1. Start with a Strong Introduction: Begin your cover letter by introducing yourself and stating the position you're applying for. Express your enthusiasm for the role and the company. 2. Highlight Transferable Skills: Even if you don't have direct experience in Ecommerce, you likely have skills that can be applied to the role. These could include customer service, data analysis, project management, or digital marketing. Provide examples of how you've used these skills in past roles or projects. 3. Show Understanding of Ecommerce: Demonstrate your understanding of the Ecommerce industry. This could be through relevant coursework, self-study, or even as a consumer. Discuss trends you've noticed, platforms you're familiar with, or strategies you've learned about. 4. Tailor to the Company: Research the company and tailor your cover letter to their specific needs. Discuss how your skills and experiences align with their mission, values, and goals. 5. Show Enthusiasm and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your willingness to learn new skills and adapt to the dynamic nature of Ecommerce. 6. Close Strong: Conclude your cover letter by reiterating your interest in the role and the company. Thank them for considering your application and express your eagerness to discuss your qualifications further in an interview. Remember, a cover letter is your chance to make a strong first impression. Even without direct experience, showing your passion for Ecommerce, understanding of the industry, and transferable skills can make you a strong candidate.

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Business Analyst Cover Letter Example (+ Full Guide for 2024)

Guide for 2024)

You’re the bridge between tech and business.

You can decode all sorts of complex data and translate it into actionable strategies for your employers.

Organizations depend on your analytical prowess to calculate their next steps and make sense of the market, and yet there’s something you can’t crack for yourself.

When it comes to writing your cover letter, you’re stumped.

You're used to analyzing vast datasets, identifying patterns, and drawing insights. But when it comes to talking about yourself , it's data paralysis!

But don't sweat it. We’re here to help!

In this article, we're going to cover:

• What a Perfect Business Analyst Cover Letter Looks Like
• The 5 Steps to Writing the Best Business Analyst Cover Letter

3 Essential Business Analyst Cover Letter Tips

Let's get started!

Business Analyst Cover Letter Example

5 Steps for the Perfect Business Analyst Cover Letter

Now that you've seen a top-notch business analyst cover letter in action, you're all set to write your own .

All you need to do is follow these straightforward steps:

#1. Put Contact Information in the Header

The first thing the hiring manager should see on your business analyst cover letter is your contact information. This should be located in your cover letter’s header, just like on your resume .

Let's break down what you should include:

• Full Name. Your name should take center stage at the very top.
• Professional Title. Your cover letter’s professional title should match the business analyst position you're aiming for, word for word. The hiring manager is probably going through a sea of applications, so you should be as clear as possible about the role you’re applying for.
• Email Address. Use a professional and straightforward email address, like a mix of your first and last name. An old, zany high school email won’t cut it here. For example, [email protected] isn't an email we’d recommend, but [email protected] works great.
• Phone Number. Carefully write in your exact phone number. A single typo here could cost you an interview. And if you’re applying for a job abroad, remember to add the dialing code in front.
• Location. Adding your city, state, or country is usually enough. But if you're on the hunt for a remote gig or have plans to relocate, mention so in both your business analyst resume and cover letter.
• Relevant Links (optional). If you have a personal website or relevant social media profiles, like LinkedIn or GitHub, add them to your cover letter.

Once you’re done with your contact information , it’s time to add those of the hiring manager.

Here's a checklist of what you need:

• Company Name. Write down the company's name. If it’s part of a conglomerate, just refer to the specific branch you’re applying to.
• Hiring Manager’s Name. Find the name of the hiring manager or head of the department you're applying to. The job ad or company LinkedIn profile should have what you’re looking for.
• Hiring Manager’s Exact Title. Once you’ve found the hiring manager, you can refer to them by their official title, such as Chief Technology Officer.
• Location. If the company has more than one location, be sure to specify which one you’re applying to. The city and state or country might be enough in some cases, but if there’s more than one office in your city, add the street name and number, too.
• Email Address (Optional). Add the hiring manager’s email address if you can find it.
• Date of Writing (Optional). Specify the date you’ve written your cover letter to add an extra dash of professionalism to your application.

#2. Address the Hiring Manager

Once you've got all your contact details down, it's time to address your cover letter to its intended audience.

And ditch the out-of-date "To Whom It May Concern." It doesn't have the spark we're going for here.

A personalized greeting can make your business analyst cover letter resonate with the hiring manager and stand out from other candidates.

To get the information you need, dive into the job ad for the role you’re applying to and read it carefully. You can usually find the hiring manager’s name there. If you found the ad on a job board website that doesn’t have any information on the hiring manager, try the company's website or their LinkedIn page.

After that, it’s time for the formalities. Stick with "Ms." or "Mr." and the hiring manager’s surname. If you're left guessing about their gender or marital status, you can just use their full name. Here’s how:

• Dear Mr. Henderson,
• Dear Alex Henderson,

If you’re stuck trying to find their name, don't sweat it. You can just direct your letter to the broader team or even the company itself:

• Dear Company X,
• Dear Business Analysis Team,
• Dear Recruitment Team,
• Dear Head of Department X,

#3. Write an Eye-Catching Opening Statement

Hiring managers take only seven seconds to skim through a candidate's application before deciding if it’s worth reading more carefully.

So your business analyst's cover letter needs to make a strong first impression.

Start your cover letter by introducing who you are and your specific interest in the business analyst role. Conveying your enthusiasm for the field or the specific position can grab a hiring manager's attention and spark their interest in getting to know more about you.

Make sure you read about the company you're applying to. The more you understand about the company's goals and culture, the better you can showcase how you align with their values and vision. This strategic approach tells hiring managers that your application isn’t a random choice—you're genuinely interested in this particular role.

Feel free to lead with any relevant achievements or skills you have that match the job description. For example, if you implemented a data-driven analysis system that identified bottlenecks in the supply chain, that’s more than welcome in your cover letter.

But make sure to keep this part of your cover letter brief. The goal here is to make the hiring manager want to know more, and you’ll have the chance to give them more details later.

And, to be entirely sure your cover letter is perfect, avoid these common cover letter mistakes . 

#4. Use the Cover Letter Body for the Details

The heart of your business analyst cover letter is where you can present what sets you apart as the best candidate for the role.

But this doesn’t mean repeating your business analyst resume . This section of your business analyst cover letter is where you can highlight your analytical prowess, technical skills, and unique qualifications in the realm of business analysis. It's essential to weave everything into a narrative that tells the hiring manager you’re a fit for the role.

Make sure to mention any relevant achievements or past projects that match what the company is looking for based on the job description. Tailoring your cover letter to the exact business analyst ad you’re applying to is a great way to show the hiring manager you and their team are a match made in heaven. For example, if the job requires proficiency in Tableau, emphasize your skills in that particular software instead of general data visualization.

And lastly, let your enthusiasm shine through. Your cover letter should show the hiring manager that you’re genuinely interested in the business analyst position. Express your confidence that you can contribute to the company, but be careful not to veer into arrogance—you’re the absolute best at everything ever; you just happen to believe you match what they’re looking for right now.

Need more inspiration? Look at this article for more cover letter examples .

#5. Wrap It Up and Sign It

Writing the perfect ending for your business analyst cover letter is a bit like putting the icing on a cake—it's that sweet final touch that ties everything together.

Your goal here is to make sure the hiring manager finishes your letter convinced by what you've shared about yourself so far.

In this closing statement , you want to quickly remind them why you're the best fit for the business analyst role and what makes you stand out from the crowd. After that, invite them to take some sort of action. This step can really boost your chances of scoring that crucial interview, so let them know you're eager to discuss your qualifications in more detail.

And don't forget to sign off like a professional. Keep it polite with an appropriate closing line, and add your full name underneath. Here's a handy template to help you with that:

I would love the opportunity to go over how my analytical expertise aligns with your organization's needs. Please don't hesitate to reach out using the provided contact details. I look forward to discussing my application further with you.

Warm regards,

Jane Trifonic

If you feel "Warm regards" might be a bit clichéd, consider these alternatives:

• Best regards,
• With appreciation,
• Thank you for your time and consideration,

You've got a handle on the cover letter essentials! Now let's kick it up a notch with some tailored cover letter tips for business analysts.

Ready to up your game?

#1. Match Your Resume

When diving into the business analyst job market, first impressions count!

You want your cover letter to match your resume as much as possible to help paint a picture of yourself as a meticulous and organized candidate.

Keep your text and contact information tidy, and use a uniform font style and size. And while you're at it, keep an eye out for the margins and line spacing so that your cover letter fits snugly within one page.

Or Use A Cover Letter Template Instead

Feeling pressed for time?

Just try our cover letter templates for a quick solution! Along with our free resume builder , you can use them to create the perfect business analyst application.

Each template is carefully crafted with the help of global hiring professionals, so they meet all industry standards while looking beautiful. Just pick one, align it with your resume, and apply to that dream job!

#2. Emphasize Your Achievements

Highlighting your achievements in your business analyst cover letter is crucial. It's not about boasting; it's about showing the hiring manager that you can bring value to their team.

But don’t just list your achievements. Your cover letter is a chance to craft a narrative around your most significant accomplishments and how they make you a great candidate for this specific business analyst role. Make sure you engage the hiring manager by tying your achievements to what they’re looking for in the job ad you applied to.

Focus on the challenges you've overcome and the impact you've made. Your achievements aren't just facts; they're proof of your skills and experiences essential for success in the role.

#3. Save It To The Right File Format

Now, you've put your heart and soul into crafting that perfect cover letter. It's time to ensure it reaches the hiring manager in its full glory. One key aspect that often gets overlooked is the file format you choose to save it in.

In this case, PDF is your best friend . When you save your cover letter as a PDF, you're making sure that your formatting stays put, no matter what OS or device the hiring manager uses to open it. There won’t be any awkward changes if they use their smartphone instead of a desktop PC, and your cover letter will look just like you intended it to.

But there are always exceptions to the rule. For example, if the job ad explicitly asks for a different file format, like DOC or RTF, then make sure you stick to that. In other cases, the application form might have an input box where you can paste your cover letter as plain text. With these exceptions aside, stick with the universal appeal of PDF to keep your formatting intact.

Key Takeaways

And that’s a wrap!

Now you know everything you need about business analyst cover letters.

Hopefully, you feel more confident about finalizing your job application and landing that next business analyst gig.

But before we part ways, let’s do a quick recap of what we talked about:

• Always start off your cover letter with an intriguing first paragraph and include a standout achievement or notable skill. Mention just enough to get the hiring manager hooked and ready to learn more about you.
• Your cover letter is the place where you can convey your enthusiasm and why you’re right for the job. Don’t just repeat your resume; instead, tie everything into why it makes you the best choice for the specific position.
• The achievements on your cover letter will impress the hiring manager more than the daily responsibilities from your previous jobs. Emphasize your previous accomplishments to show them what you can bring to the table if you join their team.
• Once your cover letter is ready, save it in the correct file format. PDF is the industry standard, so unless the job ad explicitly asks for a different format, stick with that.

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Free Commercial Offer Letter

Free Download this Commercial Offer Letter Design in Word, Google Docs, PDF, Apple Pages, Outlook Format. Easily Editable, Printable, Downloadable.

If you’re looking to make a commercial offer through correspondence, allow us to help out with our Free Commercial Offer Letter (for Apple Pages, Google Docs, and Microsoft Word). Not only does this sample provide you with text to fit around your offer, but it even includes a blue graphic design on the bottom border.

COMMERCIAL OFFER LETTER

Dear [RECIPIENT NAME],

I am [YOUR NAME], [POSITION] of [YOUR COMPANY NAME]. We are one of the many that admired the success of your company’s [PRODUCT/SERVICES] retail business. [ANOTHER COMPANY NAME] has been the leading company in terms of revenue in the field of [PRODUCT/SERVICES] retail for over a decade now. It is surely a testament to your company’s dedication and passion to deliver quality and reliable [PRODUCT/SERVICES] to your customers. 

On behalf of [YOUR COMPANY NAME], we are submitting the enclosed commercial offer for our company to supply [PRODUCT/SERVICES] to your company for retail on less than the prevailing supplier market value. Our commercial offer will further stimulate your revenue in less than your normal cost without compromising product quality and reliability. We will also guarantee that your supply will be delivered on a timely basis and discounts will be given on products that will meet your specifications.  

We are making this commercial offer specifically with your company because we believe that it is through your channels that our products will reach most of our end-user market in [STATE].  We believe that through this future partnership, our organizations can grow exponentially. 

If you need further information, please feel free to call or email us. We look forward to hearing positively from you on our offer.     

[YOUR SIGNATURE]

[YOUR NAME]

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Commercial Manager Cover Letter Example

A Commercial Manager is in charge of business growth. He is an experienced individual who partners with business managers to operate financial performance and increase sales. He also manages contracts and hires vendors.

A well-written cover letter will create a good first impression on the recruiter. We have drafted a Commercial Manager Cover Letter sample to help you get the desired job. To make matters much simpler, you can use our cover letter generator to draft the perfect cover letter.

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What to Include in a Commercial Manager Cover Letter?

Roles and responsibilities.

The primary responsibility of a Commercial Manager is to develop the financial plans including forecasting and budgeting for the short and long terms, advising around pricing for commercial contracts , overseeing staff- often a management or divisional account, and reviewing work.

• Build and nurture client relationships in order to continue winning new contracts.
• Attend networking events and build industry connections in order to facilitate business growth.
• Ensure that the organization complies with contractual obligations as well as state and federal regulations.
• Works with other department heads to determine company goals and KPIs.
• Conduct market research to inform strategic business decisions.
• Oversee branding and marketing endeavors to ensure all efforts are aligned with business goals.
• Negotiate new projects and contract terms with new clients.

Education & Skills

Cover letter for Commercial Manager should preferably mention the following skills :

• Strong analytical, communication, and leadership skills.
• Intermediate to advanced skills in software.
• Excellent numerical skills.
• Team-oriented, with strong relationships, interpersonal and social skills.
• Excellent written and Verbal Communication skills.
• Analytical thinking and decision-making.

Successful cover letters for Commercial Manager often mention the following qualification(s):

• Bachelor’s degree in accounting or management, administration, or marketing.

Commercial Manager Cover Letter Example (Text Version)

Dear Mr./Ms,

I read your advertisement about the need for a commercial Manager at your organization, and I believe that my skills and qualifications would match the requirements for this position. [XXX Company] has been at the forefront of using advanced manufacturing procedures to create cost-effective water purifiers. The company’s vision of making clean water accessible to everyone is what drew me to apply for this position.

I have experience of over 4 years as a Commercial Manager. During this time span, I have gained a lot of knowledge on a variety of critical functions. I have a strong commercial acumen, business understanding, written, and verbal communication skills.

At my current workplace, I am tasked with the following responsibilities:

• Overseeing day-to-day operations and focusing on the long-term interests of the business.
• Increasing sales by implementing innovative strategies.
• Coordinating with the marketing team to carry out marketing campaigns.
• Carrying out strategic roles and executed them in certain business environments.
• Acting as a point of contact for a range of commercial, trading, analytical thinking, and operational issues.
• Identifying issues and areas for improvement through analysis.

At work, I have earned a reputation for making things happen beyond the standard plans and for meeting targets and deadlines with ease. I am capable of negotiating functions and can handle risky situations in the company very well and I believe that your company would provide me with an ideal platform to enhance my skills.

Thank you for your valuable time and consideration.

Sincerely, [Your Name]

A good Commercial Manager Cover Letter should include your educational qualifications, skills, work experience, and highlights of your career. The tone in which you write the letter should express your passion for the job. In addition to the cover letter, you can create a good resume using our Commercial Manager Resume Sample .

Customize Commercial Manager Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

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Four Free Offer Letter Templates (2024)

Updated: Apr 17, 2024, 12:10pm

Table of Contents

What to include in an offer letter, four offer letter templates, frequently asked questions.

The hiring process is often lengthy: posting a job, reviewing résumés, interviewing, checking references and interviewing again. Once you’re finally at the finish line and have determined the best candidate, it’s time to seal the deal with an offer letter. Even if there has been informal verbal or email correspondence about the position, providing a formal letter is an important component of the human resources processes within a company.

The content of the offer letter you present will depend on the type of position, whether the candidate is internal or external and, if applicable, the package being offered. These free offer letter templates will make drafting your next offer letter easier than ever. Find the option best for you and customize to suit your needs.

No matter what industry you are hiring for, every offer letter should include several key elements. Outlining these specific details upfront reduces the potential for confusion and helps streamline the onboarding process.

Make It Official

Although an offer letter is not considered to be a legally binding document, you’ll still want to cross all the t’s and dot all the i’s before sending it. Making it official may involve including some or all of the following:

• The company logo or letterhead
• Names of relevant individuals, such as managers and the HR contact
• Expected start date
• Any pre-employment contingencies, such as a background check or drug screening

Show Them the Money

Candidates need to know not only the salary being offered but also any additional benefits or job perks. The higher up the role, the more likely it is that a comprehensive package will also be included. Be sure that the offer letter addresses the following:

• Base salary or hourly rate
• Salary payment schedule (biweekly, monthly, etc.)
• Available benefits or perks

Generic Offer Letter

A generic offer letter is a helpful tool that can then be customized to fit the role and specific terms being extended. Tweak this in whatever way you need, and it should fit the bill for most roles.

Download General Offer Letter Template

Internal Promotion or Transfer Letter

Hiring from within is certainly easier from an HR perspective, as the new hire can likely skip a full onboarding and often jump right in. It’s still important to make the transition official with a signed offer letter, although the format is a bit different.

Download Internal Promotion or Transfer Letter Template

Internship Offer Letter

Internships and co-ops are incredibly valuable experiences for students to gain hands-on knowledge of industries they are interested in. Part of this learning experience is to receive a formal offer letter sharing that they have been selected for a position. Because internships generally run for a limited period of time, there are a few extra details that may need to be included.

Download Internship Offer Letter Template

Freelance Offer Letter

Bringing a freelancer onto your team typically means you can skip over details such as insurance coverage and paid time off. These are not benefits that are usually extended or expected.

Download Freelance Offer Letter Template

What is an offer letter?

An offer letter is a formal document that extends an offer of employment to a candidate. For nearly every type of position, the letter should include details about salary, start date, responsibilities and a supervisor’s name.

Does an offer letter have to be signed?

Offer letters are not legally binding contracts so, technically speaking, signing is optional. Reviewing the letter and providing a signature is more of a “good faith” gesture, indicating that the candidate does want the position and agrees to the terms outlined.

What are some ways to make a job offer letter more attractive to job candidates?

Some of the best ways to make your job offer resonate with the candidates whom you have chosen to pursue include making the candidates feel as if your company wants them to become part of the company, displaying excitement at the possibility of the candidate becoming a member of the organization, reflecting warmness and provide an invitation to the potential employee to join your company and explaining in detail the company’s goals and plans for the future and how you feel that the candidate can contribute to this growth.

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Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information that will help them thrive. Her work has been featured on Angi, Scary Mommy and Cubby.

Cassie is a deputy editor collaborating with teams around the world while living in the beautiful hills of Kentucky. Focusing on bringing growth to small businesses, she is passionate about economic development and has held positions on the boards of directors of two non-profit organizations seeking to revitalize her former railroad town. Prior to joining the team at Forbes Advisor, Cassie was a content operations manager and copywriting manager.