car spare parts business plan

Starting Auto Spare Parts Store Business Plan (PDF)

Starting an auto spare parts store business presents an exciting and profitable venture in today’s dynamic market. As the automotive industry continues to flourish, the demand for quality spare parts has skyrocketed, creating a lucrative opportunity for entrepreneurs. This business not only promises substantial profit margins but also offers a steady stream of revenue, thanks to the ever-growing number of vehicles on the road. With cars becoming a necessity for many, the need for maintenance and replacement parts becomes inevitable, positioning auto spare parts stores as a pivotal component of the automotive ecosystem. The allure of this business lies in its resilience and the constant demand. Unlike other industries that might experience seasonal fluctuations, the auto spare parts sector remains relatively stable, driven by the continuous need for vehicle repairs and maintenance. This stability is a significant draw for business owners looking for a dependable and profitable venture.

At least 18 percent of the global population own at least one vehicle. That translates to over 1.4 billion vehicles in the world. That is a staggering number of vehicles and the figure keeps growing. Vehicles constitute several electrical and mechanical aspects. That is why they are always likely to malfunction or get worn out over time. The average vehicle has approximately 30 000 parts. If we are to look at substantially big parts or components, that is roughly 1800 parts. Vehicle ownership has been on the rise and will continue to be; even multiple vehicle ownership. The other notable dynamic is that vehicle owners are generally now keeping their vehicles for longer. As such that increases the likelihood of them needing auto spare parts at some point. That clearly shows you there is money to be made in starting an auto spare parts store business. Despite whatever the state of the economy might be in, the demand for auto spare parts will always be high. This article will outline how to start the auto spare parts store business, and the auto spare parts business plan – PDF, Word and Excel.

Market Research

The need to gather comprehensive up-to-date data.

Market research for auto spare parts business is basically 3-tier i.e. market identification, product research, and consumer research. You can conduct market research by conducting surveys, observations, interviews, and desk research. Desk research involves gathering and analysing information from print and electronic media. The reason why you must conduct market research for motor spares business is to figure out whether or not a market exists. Then if it does you would want to comprehensively know all its characteristics.

Several Variables To Consider

There are numerous different types of vehicles, brands, and makes. The most populated segment is light motor vehicles. However, that might not hold true everywhere. Thus you have to zone in on your intended target market and know its characteristics. All these are examples of variables that call upon you to conduct market research. What are the most sought after auto spare parts and for which types of vehicles?

Figuring Out The Roll Out Plan

You also have to gather enough information to know how to roll out your auto spare parts store business. Do you have to operate from a physical outlet? Should that physical outlet exclusively just focus on auto spare parts? Do you have to marry the auto spare parts element with an already existing business e.g. a fuel station, a garage, or workshop?

Maybe it could be best to consider franchising. How about rolling out the motor spares business exclusively using an online store approach? You have to know where you will score as many customers as possible. Making a decision out of all those options can only be accurate if your market research is thorough.

Make sure you have a comprehensive auto spare parts business plan

The failure to plan is the beginning of business failure. The auto parts business plan must be clear and succinct enough to give your potential partners, clients and investors an overview of what your objectives are. At the same time, it must be detailed enough to explain your business well. Your motor spares business plan should have financial statements which show that your business is viable and profitable.

Location And Premises for an Auto Parts Store

Your choice of location is of critical importance with respect to customer inflows. An appropriate location must take into account places where there are good road networks and high vehicle traffic. Your choice must also be done after being absolutely sure that your target area has people with substantial income levels. It would also be wise to scout your intended location and see whether or not there are other players active in the same trade. Once you get comprehensive details on that it’ll help you setup shop in a way that wards off competition.

As can be noticed from some central business districts, such stores can be located in streets lined up with auto spare parts shops. That can be strategic in that you get easily located due to people’s knowledge of the street. However, considering that you’ll be close to your competitors you’ll have to be very competitive. Deciding to locate yourself as a standalone shop can be expedient but do your homework to ensure customer inflows will be easy to mobilize. In general, the best location is in a central business district, shopping centres, or near places or residential areas that have high vehicle populations. The store must be sufficiently spacious with spare parts stacked neatly on clearly labelled rakes or sections. There must also be ample and secure parking space with even a loading bay where applicable. The auto spare parts store business plan should cater for the costs of purchasing or leasing the premises.

Competitive Analysis

Your auto spare parts store business cannot operate in a vacuum. There are competitors and you must study them closely. What are their business offerings? What is the nature of their customers and where are they from? Generally how are they running their auto spare parts store businesses? You are looking at all these and more to find out loopholes or gaps. The auto spare parts store business is extremely competitive. Your success can only be borne out of having superior differentiators. It will take conducting an in-depth competitive analysis to figure them out. The auto spare parts store business is highly segmented. Most players are not diligent enough in studying and finding out the finer details of their intended target markets. Take time to dig into that and you will discover how to set apart your auto spare parts store business.

Permits/Licenses, Insurance & Business Bank Account

Your business entity i.e. your auto spare parts business must be registered first and foremost. If you are going to be operating using a physical auto spares store, a store license will be needed. The requirements vary depending on your specific location. Mostly you can seek guidance on that from the local authorities of your respective location. There may be special permits or licenses that may be required depending on the nature of your services. It is possible that you might be dealing with auto spare parts, substances, machinery, or processes that require special licensing.

It could also be that some of your personnel may be required to be licensed for their respective trades. You have to see to it that you are not found wanting by operating without proper permits or licensing. Insurance is a no-brainer in running an auto spare parts business. There is an array of possible risks which need to be covered by insurance. As always it is smart to separate yourself from your business in terms of financial management. That is why you must open a business bank account solely for your auto spare parts store business. The costs of insurances and licenses must be included in your motor spares business plan.

Auto Spare Parts Products

Your product range will be hugely based on your targeted market. There auto spare parts market is huge and there several niches which your auto parts business can target. Your motor spares parts can specialize with selling auto parts for only one vehicle make eg Mercedes-Benz, Audi etc. Specialisation can also be according to product lines, eg gearboxes, suspension parts, engines, cooling systems, braking system, tyres etc. Focus can also be made to sell quick replacement auto spare parts eg brake pads, brake shoes, high pressure pumps, filters etc.  Other auto spare parts stores act like one-stop stores which sell a variety of products without specialising in anything.

The types of auto spare parts products you can sell are many and diverse. Some of them are bumpers, radiators, filters, batteries, plugs, fenders, ball joints, shock absorbers, body parts, bearings, plugs, lamps and lights (i.e. headlamps, corner lamps, tail lights and so on), sensors, rims, grills, lubricants, amongst others. It’s important to source your stock from reputable suppliers and at favourable prices so as to subsequently price them competitively at a profit. Your auto parts store business plan should obviously cater for the costs of purchasing the products which your store will be selling. You can source your auto spare parts from local and international suppliers.

Inventory Management

Effective inventory management is pivotal for the success of an auto spare parts store, as it ensures the right parts are available when needed without overstocking or facing shortages. First and foremost, understanding market demand is crucial; you should analyze which auto parts are most needed based on local vehicle types and seasonal trends. Implementing a reliable inventory system, such as real-time tracking software, is essential for monitoring stock levels, forecasting future demands, and identifying sales trends. This system should be complemented by regular inventory audits to verify physical stock against system records, thereby preventing discrepancies and theft. Organizing inventory into easily accessible categories based on part type, vehicle make, or sale frequency is also vital for efficient operation and customer satisfaction. It’s equally important to establish strong supplier relationships for a consistent supply chain, which can also aid in negotiating better prices and terms.

Adopting advanced inventory practices like Just-in-Time (JIT) inventory can further optimize stock levels, minimizing the cost of holding large quantities of inventory. This approach, coupled with offering special orders for less common parts, helps in managing space efficiently and reducing the risk of unsellable stock. Investment in employee training is essential, ensuring that staff members are proficient in using inventory systems and understand the importance of accurate stock keeping. Embracing technological advancements, such as barcode scanners, RFID tags, and cloud-based inventory systems, can significantly streamline inventory processes and improve overall efficiency. Constant monitoring and adjustment of inventory management strategies are imperative to align with evolving market trends, customer needs, and business growth.

Budgeting and Financial Planning

Budgeting and financial planning are integral components when embarking on the journey of starting an auto spare parts store business. To ensure the long-term success of your venture, it is imperative to carefully consider various financial aspects. First and foremost, assess your initial investment requirements, encompassing expenses like leasing or purchasing a suitable retail space, store setup, inventory acquisition, and legal fees. Crafting a comprehensive budget that delineates your startup costs is essential in understanding your financial footing from the outset.

Once your business is up and running, meticulous management of ongoing operating expenses is paramount. This includes accounting for monthly expenditures like rent or mortgage payments, utilities, employee salaries, and marketing costs. Simultaneously, managing your inventory efficiently is critical in this line of business. Implementing robust inventory tracking systems and setting reorder points will help you strike the right balance between having enough stock to meet customer demands without overstocking or risking shortages of essential parts. A well-thought-out pricing strategy, based on factors such as cost of goods, competition, and perceived value, should be developed and regularly reviewed to maintain competitiveness and profit margins.

Moreover, financial forecasting plays a pivotal role in your business’s success. Begin by creating a sales forecast, supported by market research and historical data, enabling you to set realistic revenue goals. To complement this, financial projections spanning the initial years of operation, including income statements, cash flow statements, and balance sheets, should be developed. These projections not only provide insights into your business’s financial health but also facilitate the identification of potential cash flow issues. Additionally, incorporating contingency planning and exploring various financing options, while remaining cautious about overburdening the business with debt, are essential steps. Collaborate with a tax advisor to ensure you are compliant with tax obligations and make the most of industry-specific deductions or credits. Regular financial reviews, comparing performance against your budget and projections, will help refine your strategies and ensure the continued prosperity of your auto spare parts store business.

Staff And Management

This will be depend on the size or scale of your auto parts business operations. At the minimum you need cashiers and store attendants. I can’t overemphasise the importance of having staff that’s well acquainted with auto spare parts and the technical details thereof. Hiring either qualified personnel with the necessary expertise or employees wielding a comprehensive background regarding vehicle repairs and maintenance will be strategic. The staff must also be passionate about engaging with customers, and be good at offering quality customer service and care. Size of management also depends on the size of the business, for small auto spare store businesses, this can just be the business owner. The salaries of all the staff should be budgeted for in the auto spare parts business plan.

Market for Auto Spare Parts Store Business

In the world of auto spare parts retail, recognizing and comprehending your potential customers is an essential aspect of building a thriving business. Consider automotive enthusiasts and do-it-yourself mechanics. These individuals are on the lookout for high-quality parts, accessories, and tools to maintain or enhance their vehicles. Your store’s success can hinge on providing a comprehensive range of products and expert advice tailored to their needs. Professional mechanics and auto repair shops represent another lucrative customer segment. They require a consistent and dependable source of spare parts for their daily operations. By offering competitive pricing, timely delivery, and exceptional customer service, you can establish lasting relationships with this critical demographic. Fleet managers, overseeing businesses with vehicle fleets like delivery services or taxi companies, present an opportunity for bulk purchasing options and tailored service agreements.

Additionally, don’t overlook the potential of car dealerships in need of spare parts for vehicle maintenance and repair. Forge partnerships with local dealerships by offering attractive pricing and efficient order processing. In the digital age, a significant portion of customers prefer online shopping. To capture this market segment, it’s crucial to create a user-friendly e-commerce website with easy navigation, secure payment processing, and efficient shipping options. Vintage car enthusiasts are another specialized group, often seeking rare and hard-to-find parts for their beloved classics. Providing expertise in sourcing and stocking unique components can win the loyalty of this passionate customer base.

Local car owners seeking parts for routine maintenance or minor repairs represent a valuable demographic within your community. Building a strong local presence through advertising and word-of-mouth can effectively reach and engage this group. Off-road and specialty vehicle owners, including motorcycle enthusiasts, require specialized parts and accessories. Tailor your offerings and knowledge base to cater to the distinct needs of these niche areas. For a consistent stream of business, consider pursuing contracts or partnerships with government agencies, municipalities, and public transportation services, as they frequently require spare parts for their vehicle fleets. Businesses in the agricultural and industrial sectors rely on vehicles and machinery that demand spare parts. Targeting these sectors with relevant products and specialized services can unlock additional revenue streams.

Marketing Plan

First things first – press release & official launch.

When starting an auto spare parts store you must do a proper press release. A press release is one of the most tried and tested means to market your business. Marry that with doing a notable official launch of the store.

Digital Marketing Must Be Central

The core of your marketing initiatives, moving on, should be premised on digital marketing. Put up active social media accounts for the auto spare parts store business. One of the trending ways nowadays is to conduct online contests on social media. Your contests must incorporate the use of hashtags and rewarding the highest engagements.

Involving social media influencers can enhance the efficacy of your digital marketing efforts. Though of course you can and must still place ads in print and other electronic media. For example, you can place ads to be aired on radio or TV. Hand out fliers or put up banners, posters, or billboards.

Participation In Strategic Events & Initiatives

Additionally, you must always be on the lookout for strategic events to attend. These can be trade shows, car shows, racing events, expos, and the like. Participate in community development programs to increase visibility of your auto spare parts store business.

Keys To Profitability

Unlocking profitability for your auto spare parts store demands a multifaceted approach. Efficient inventory management takes the top spot. Striking the right balance between having enough high-demand parts to meet customer needs and avoiding overstocking is crucial. Implementing an inventory tracking system will optimize stock levels, ensuring you neither tie up excessive capital nor risk stockouts. Competitive pricing is another pivotal factor. Study your competitors’ pricing strategies and find the equilibrium that allows you to remain competitive while preserving healthy profit margins. Regularly reviewing and adjusting your pricing according to market fluctuations is essential for sustained profitability. Exceptional customer service can make or break your business. Establish strong customer relationships by offering expert advice, timely assistance, and a seamless shopping experience. Happy customers are more likely to return, bolstering your profitability over time.

Nurturing solid supplier relationships can enhance profitability by leading to favorable terms, discounts, and credit arrangements. Maintaining strong connections with your suppliers can result in better pricing and preferential treatment. Effective marketing efforts, encompassing both online and offline channels, should not be overlooked, as they can significantly increase your store’s visibility and drive sales. Managing operating costs effectively is paramount, with regular reviews to identify areas for cost reduction while maintaining quality and service standards. Expanding your product range beyond spare parts, offering related products or services, can diversify revenue streams. Continuous improvement is a constant endeavor, with feedback from customers and employees serving as valuable inputs. Stay abreast of industry trends and leverage technology to remain competitive and profitable. Monitoring your financial performance closely through regular reviews of financial statements, cash flow, and profit margins is essential to identify trends and proactively address any issues. Investing in employee training and motivation is crucial, ensuring knowledgeable staff who provide excellent customer service and remain motivated and productive.

Pre-Written Auto Spare Parts Store Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the auto spare parts store business, we encourage you to purchase our well-researched and comprehensive auto spare parts store business plan. We introduced the business plans after discovering that many were venturing into the auto parts business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global auto spare parts business plan will make it easier for you to launch and run your auto spares business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the auto parts business.

Uses of the Auto Spare Parts Business Plan (PDF, Word And Excel)

The auto spares store business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your auto parts store business
• As an auto spare parts store business proposal
• Assessing profitability of the motor spares business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Auto Spare Parts Business Plan (PDF, Word And Excel)

The auto parts business plan include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the auto spare parts store business fail, so that you can avoid their mistakes
• Ways to raise capital to start your auto spare parts store business

The auto spare parts business plan package consists of 4 files

• Auto Spare Parts Store Business Plan – PDF file (Comprehensive Version – 68 Pages)
• Auto Spare Parts Store Business Plan – Editable Word File (Comprehensive Version – 68 Pages)
• Auto Spare Parts Store Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
• Auto Spares Parts Store Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the percentage markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Auto Spare Parts Business Plan (PDF)

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How to Start Automobile Spare Parts Business – Ultimate Guide

• by Next What Business Research Team
• Auto And Transport , Business Plans
• August 30, 2024

If you want to start a retail business in the automobile industry, you can consider starting an automobile spare parts business. This automobile-related business is highly profitable. In this article, we intend to explore an auto spare parts business project plan for your reference.

Every auto spare part requires frequent change during the entire lifespan of the vehicle. And only this single reason makes the automobile spare parts industry so lucrative and evergreen. The U.S., Canada, Germany, the UK, Russia, China, India, South Korea, Japan, Indonesia, Thailand, Brazil, Mexico, Argentina, and South Africa are the major automotive aftermarket globally.

There are several ways you can start a business depending on your investment capacity. However, never try to start this business part-time. This type of retail business demands constant dedication and effort to be successful.

Table of Contents

10 Steps to Start an Auto Spare Parts Business

1. choose a business idea.

There are four ways you can start an automobile spare parts business. Below are the following:

a) Automobile Spare Parts Retail Store

This is one of the most profitable and traditional ways of starting this business. In this model, you will need to acquire retail space in a good location. And you will sell the spare parts from that retail counter to your customers.

b) Automobile Spare Parts Store with Workshop

This is another profitable opportunity for entrepreneurs. An auto spare parts retail store with a workshop allows customers to buy the parts and fix them. However, it is a cash-intensive business. With substantial capital investment and strategic planning, you can initiate this type of store.

c) Automobile Spare Parts Online Shop

If you don’t want to operate a brick-and-mortar establishment, then you can consider starting an online store. Additionally, you can run and operate this business model from home. You can open an auto spare parts online shop with low startup capital investment. To know how to set up an online store,

d) Automobile Spare Parts Franchise

If you don’t have any prior experience in the automobile industry, then it is better to start the business as a franchise partner. Even, you can consider spare parts distribution and dealerships also.

2. Conduct Market Research

First of all, you must conduct a market feasibility study to get first-hand information about the market condition and opportunities. It will also help you to understand potential competition from the other operators. It enables you to know how to develop winning strategies that will help you get a break within a few months of starting the business.

Additionally, you can identify the most popular spare parts brands in the local market. Additionally, you will need to identify the different models of bikes and cars that have a high population density in the city.

3. Create  a Business Plan

Crafting a specific business plan is a must for starting this business. Apart from creating a blueprint, the business plan helps to identify the goal and the ways of achieving that goal. Additionally, it helps to secure startup capital from investors or banks.

Develop both a business and marketing plan. Your business plan must consist of information about exactly how you are going to run the business. Additionally, mention the specialty areas if any, and how you will open and maintain your business. Where you will get your car parts, and how you will price them to earn a profit.

Your marketing plan should contain information about your target audience and local competition as well as how you intend to draw in your target audience. You can craft the plan yourself otherwise, you can take the help of professional plan writers or business plan software.

4. Location and Space

After getting the plan properly, you must secure a retail location according to your business model. Choose a location that is easily accessible to your target customers and suppliers. Also, set up a spacious and organized warehouse to store and manage your spare parts inventory.

5. Licensing & Registration

Check the registration and licensing issues of your state. Get the licenses for opening the store, selling spare parts, and have the right insurance. In India, apply for MSME Udyog Aadhaar Registration online. In addition to that, you must apply for the license under the Shops & Establishments Act.

It is always advisable to talk with a local small business consultant for the upcoming tax and compliance liabilities. Presently, GST Registration is a must to start a commercial business in India.

6. Cost and Investment

After getting the knowledge and finalizing the business model, you must calculate the requirement of startup capital. Generally, you have to consider the rent of the retail space, store setup costs, and purchasing the spare parts from the wholesaler or manufacturing companies.

Additionally, you must calculate and keep finance for operating expenses. It will help you in calculating the breakeven and expected ROI of your business.

Read:   Best Personal Loan Apps

7. Procure the Spare Parts

After finalizing the store, you will need to procure the spare parts that you want to sell from your store. Identifying the parts you need and where to find them depends largely on your business plan. According to your plan, talk to the companies and deal with the best quote with MOQ (minimum order quantity). It is advisable to have multiple suppliers to mitigate risks and ensure a steady supply of spare parts.

8. Inventory Management

Implement a robust system for cataloguing and tracking your spare parts inventory. Ensure strict quality control measures to guarantee the authenticity and reliability of your products.

9. Setup the Store

You must set up the store properly. An outdoor sign is a must. Additionally, check the electrification, counter space, and shelves properly. You can consult with an interior designer to have the right floor plan. However, you must use every inch of space properly to get the optimum benefits of it.

10. Hire Employees

Hire the right manpower. In any startup business, initial employees play an important role in achieving initial success. Check, whether you need a licensed mechanic or not. Additionally, if you want to open the store with a workshop then consider keeping an automobile engineer too. There are several free job posting sites that you can explore for headhunting.

Finally, it is time to promote your business . In the initial days, it needs tremendous promotion and advertising. Additionally, the success of this type of niche business highly depends on B2B networking. You must contact other businesses in the industry. As an example, automobile workshops buy spare parts in bulk frequently. You can offer a special discount for them.

Consider selling online. In today’s digital era, you can’t ignore internet audiences. You can sell auto spare parts from online marketplaces or your online store.

Frequently Asked Questions

How much does it cost to start a car spare parts business.

Starting a car spare parts business involves various costs, ranging from inventory to legal and operational expenses. The exact amount can vary based on several factors. It includes location, the scale of your business, and the types of spare parts you plan to sell.

The wider the range of spare parts, the higher the initial investment. Estimate costs based on the types and quantity of parts you plan to stock. If you aim to stock well-known and high-quality brands, be prepared for higher procurement costs. On average, the cost of starting a small car auto spare parts business will be in the range of Rs 10 Lacs to Rs. 25 lakhs, excluding the space rent cost.

Is the auto parts store business profitable?

The profitability of an auto parts store business can be significant, given the consistent demand for automotive components. Some of the factors that influence the degree of profitability are as follows:

• Market Demand
• Product Range
• Competitive Pricing
• Location and Accessibility
• Supplier Relationships
• Operational Efficiency
• Competition
• Economic Factors
• Technological Changes

While there are hurdles, the auto parts store business has significant profit potential, especially with good tactics in place. Entrepreneurs who are ready to invest in customer happiness, keep pricing competitive, and react to industry changes have a good chance of running a lucrative auto parts store.

How do I choose the right suppliers for my spare parts business?

Prioritize suppliers with a reputation for delivering genuine and high-quality spare parts. Negotiate pricing and terms that align with your business strategy.

How can I ensure the authenticity of the spare parts I sell?

Source spare parts directly from authorized distributors or the original manufacturers. Implement rigorous quality checks to ensure the authenticity of each part in your inventory.

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Auto Parts Store Business Plan

Start your own auto parts store business plan

Southeast Racing

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Southeast Racing Parts (SRP) is a small, North Carolina-based automobile racing parts brick and mortar and mail order organization. SRP will remain small in order to offer unprecedented customer attention. Southeast Racing Parts will become the premier destination for entry level and novice racing parts.

The Market Southeast Racing Parts will be participating in an exciting, growing market. Motorsports has seen explosive growth in the USA in the last decade. It is now the fastest-growing sport in the USA. The market is worth $1.5 billion annually. A recent survey indicates that over 385,000 people have competed in organized motorsport events with even more people who have “souped” up their cars but have yet to compete in organized events. Additionally, TV coverage for motorsports has increased dramatically helping fuel growth. Lastly, the Carolinas has experienced record population growth, 25% within the last decade making SRP’s chosen location attractive.

The Organization Southeast Racing Parts is founded on the idea that maintaining satisfied customers is essential to the financial health of the organization. With this in mind, SRP will be working hard to ensure that all of their customer’s expectations are exceeded in all transactions. To maintain a presence within the racing community and close relationships to customers, Southeast Racing Parts will be an active member of the local racing scene through participation and sponsorship.

Products, Services, and Delivery SRP will be both a brick and mortar company serving the local community as well as offering a catalog with a mail order service. The catalog will be a four-color edition and subsequent editions will be analyzed to determine the cost effectiveness of publishing in this format. SRP will offer engine and chassis parts for a wide variety of cars. Safety equipment and set up equipment will also be offered. All of the popular name brands will be offered in addition to an array of generic label parts. SRP will offer coil rating services as well as scaling services for race cars.

Financials Southeast Racing Parts will be profitable from month one. Margins are forecasted to be respectable. Year one sales will be exceptional with a steady growth rate for the first five years.

Southeast Racing Parts is an exciting opportunity that combines a customer-centric organization with an explosive industry. Motorsports is becoming increasingly popular in the United States with more and more people becoming active participants. Even for those who are not true participants, it is now “cool” to have your car “tweaked out” even just for aesthetics. An investment in Southeast Racing Parts is a high growth, reasonable risk opportunity.

1.1 Objectives

• To make Southeast Racing Parts the number one destination for the purchase of entry-level/novice racing supplies in the Carolinas.
• To achieve a modest initial gross profit margin, increasing that by at least 1% per year until reaching our final target.
• To sell a substantial amount of product the first year.
• To maintain a solid growth rate per year for the first five years.

1.2 Mission

Southeast Racing Parts is dedicated to providing racing products that combine quality performance with value pricing. We wish to establish a successful partnership with our customers, our employees, and our suppliers that respects the interests and goals of each party.

Constantly striving to supply what the consumer is asking for, we will continually review what is available in the marketplace, and what isn’t. Improving on what is available and providing new products and services to the areas of need will help ensure our success in a market driven by consumer demand.

Success will ultimately be measured by our customers choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and selection.

1.3 Keys to Success

To succeed in this business, we must:

• Be an active member of the racing community; i.e., attend functions at local race tracks, attend regional and national trade shows.
• Deliver our products promptly.
• Work with our customers on a personal level, as opposed to the “What’s your customer number?” mentality of large mail order firms.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Southeast Racing Parts is a new company, which upon commencement of operations will provide entry-level oval track racers with affordable products and quality service.

2.1 Company Ownership

Southeast Racing Parts is a North Carolina corporation, subchapter S, owned entirely by Tim and Molly Jones.

2.2 Start-up Summary

Our start-up costs are listed on the following page. Major costs include computer hardware, software and setup support; rent, a telephone system, approximately office equipment and furniture, parts shelving and other warehouse equipment, leasehold improvements, and a company pick-up truck.

The company will start out with about three months’ inventory on hand. This means the majority of company assets will consist of inventory and the starting cash balance will not be significant.

You will find that we will need additional funding. The purpose of this plan is to secure financing for that amount.

Later in this plan, when you view the Projected Balance Sheet, Projected Cash Flow and the Projected Profit and Loss, you will notice that we do not show any debt or interest expense. However, by examining these same charts, you will see that we project a sufficient amount of earnings to service a debt load.

Upon negotiations of debt amount and terms, modified charts will be provided upon request.

2.3 Company Locations and Facilities

Southeast Racing Parts will be located at 123 Main Street, Anytown, North Carolina. This location will afford us good visibility along with convenient access for traveling race teams wishing to stop at our location.

Another advantage of this location is the recent announcement of a go-kart/entertainment complex, which will be located directly across the street. This complex will attract many potential customers to our immediate vicinity.

By locating in close proximity to Charlotte, Southeast Racing Parts will enjoy a large built-in customer base. The skyrocketing popularity of NASCAR Winston Cup racing in the last 15 years has only strengthened its role as the hub for most race teams and all the related businesses they’ve spawned.

The sport’s explosion has been so boundless that University of North Carolina-Charlotte researchers conducted a study of the industry to try to determine its impact. The study, completed in December 1996, found that in its surrounding counties, NASCAR racing is responsible for about 2,000 jobs producing more than $200 million in expenditures annually — figures that many in the industry consider conservative in 1998. Many of the people employed within the industry along with their children, other relatives, and friends, take up racing as a hobby.

The Facility We will initially be leasing 3,000 sq. ft. of a new 10,000 sq. ft. building. As needs dictate, our office and/or warehouse facilities could be expanded into an additional 2,500 sq. ft.

We will be sharing this facility with another business that is also involved in racing, and their business attracts many of the local racers. In light of this, we will meet many potential customers simply because of our association with them.

This location will consist of a showroom, office space, and warehousing. All deliveries and shipments will be serviced at this location. We will also have ample parking available.

Southeast Racing Parts will sell racing products to the entry-level/novice racer. These products will include engine and chassis parts along with safety and set-up equipment. Services that we will provide include coil spring rating, along with a scaling service for race cars.

3.1 Product Description

Southeast Racing Parts will assist its customers in selecting the best parts for their application at a price that meets or exceeds their expectations. In the event of a problem, we will be there to assist and counsel the customer to a speedy solution.

We will carry or have quick access to most major lines of racing equipment. We will also carry generic “plain label” merchandise that we will market under our own performance name. Private labeling will allow us, in most cases, to greatly increase our profit margins since the procurement costs are much lower for these types of items.

Even though our target market is the entry-level racer, our product mix will be sufficient to fill most of the needs of even the most hard-core racer. With leisure time at a premium, our reputation for having needed items in-stock will save our customers both time and money. We will be open Monday through Saturday with hours yet to be determined.

Our experience has shown that most entry-level racers’ preference is for low prices. We believe we can offer products that indeed are lower in price without sacrificing the performance and safety concerns that our customers will demand. Southeast Racing Parts will provide precisely the level of service that today’s entry-level racer requires.

3.2 Competitive Comparison

Within our niche, we only have one significant competitor. They, however, do not carry engine parts, which should give us an edge in that respect.

In general, however, our competition is not in our targeted portion of the market. This competition consists mainly of these three groups:

• NASCAR Winston Cup suppliers.
• Asphalt late model chassis builders.
• National mail order suppliers.

More discussion is included later in this plan on competitive businesses.

3.3 Sales Literature

To drive sales initially, Southeast Racing Parts will utilize an existing supply catalog. This four-color catalog will have a different cover with the Southeast Racing Parts logo, phone number, etc., printed on it.

After much research, we found that the product mix in this catalog most closely resembles the needs of the consumer niche that we are focusing upon. An agreement was reached to supply these catalogs to us at no charge. This precludes the need to invest in catalog production at the outset. In turn, we will be using the catalog company as a supplier for some of the inventory lines that we carry. We have developed a price sheet to be enclosed with each catalog.

We will produce flyers in-house on an as-needed basis. These will primarily be to showcase new products and/or to advertise special sales promotions. The flyers will be distributed in the same fashion as the catalogs.

Following are planned means of catalog distribution:

• Give away in-store.
• Enclose in mail order shipments.
• Personally hand out at area race tracks.
• Distribute at local trade shows and auctions.
• Sell for $3 through local racing newspaper business card advertisements.
• Upon the release of a new catalog, we would need to check into the financial feasibility of utilizing direct mail as a means of bulk distribution.

3.4 Sourcing

This is an area that we feel we will enjoy a distinct advantage over much of our competition. Because of our past work experience in purchasing, we have a vast number of supplier contacts within the racing industry. We have good, long-term, solid relationships with many of these vendors which, in many cases, will allow us to achieve decreased cost-of-goods and/or additional terms. Many of these suppliers have already committed to special deals for us, such as waiving their buy-in requirements, additional payment terms, sales referrals, etc.

We will purchase our inventory from both regional wholesalers and direct from the manufacturers. We will use the regional wholesalers more initially because of their ability to service us faster. This will lower our margins slightly; however, we feel that the upside will be that it will allow us to turn our inventory faster. As our sales volume increases, we will shift our buying patterns away from the wholesalers and purchase more of our inventory direct, which will result in increased profits.

3.5 Technology

All computer hardware and software systems that will be utilized by Southeast Racing Parts have been carefully and diligently evaluated. We will use off-the-shelf, PC-based software for accounting purposes including AR/AP, inventory, purchasing, sales, and returns. We will start out with three workstations and expand upon that as necessary.

Many of the computer systems used in the racing industry today are outmoded and obsolete. The major suppliers are reluctant to change because of the huge capital expense to change over their systems at one time. Hence, they keep going with the old and outdated.

By choosing this software, our training costs will be reduced tremendously. Much of the software used by competitors takes weeks to learn and master. Southeast Racing Parts’s use of this software will enable a basic, computer-literate employee to learn the system in one day.

This system will speed our order entry process, assist us in sales forecasting, and allow us to give a higher level of customer service.

3.6 Future Products

We must remain on top of new products and trends. The most important factor in developing future products is market need. Our understanding of the needs in our market niche is one of our competitive advantages.

As stated earlier, we will have our own private label brand. Not only are profit margins better than name brands, but these accessories will help build name identity and awareness for Southeast Racing Parts when they are used on the race track. As our sales volume increases, this will be an area that we can expand.

Another natural area for expansion in the future would be the implementation of a website. On-line commerce is becoming an increasingly attractive option, due to relatively low cost of operation, the global reach of the medium, and the increasing security. Our business model could quite easily expand to include a form of Internet commerce in a variety of racing equipment.

Market Analysis Summary how to do a market analysis for your business plan.">

Overall it is estimated that the total retail market for hardcore racing products is $1.5 billion annually and it still continues to grow.

The only real threat to our venture would be a similar new entry to the marketplace. This opportunity may best be described as one ready and waiting for the first entrant who arrives with a well-conceived plan, sufficient industry experience, and the required capitalization.

4.1 Market Segmentation

The racing industry is in a boom period. While there are many items from various vendors available, Southeast Racing Parts has approached the market as a specialty retailer — a provider of parts and services to the entry-level racer.

Our target customer in this segment will have a wide range of racing and automotive skills, but our most important target customers are relatively unsophisticated at racing. We will be able to serve this customer well not only by offering them parts at an affordable price, but also by giving them advice that ensures they get the task done correctly, therefore improving their on-track performance.

4.2 Target Market Segment Strategy

Our segment definition is in and of itself strategic. We are not intending to satisfy all users of racing equipment, but rather those who are just starting out and those who are struggling to keep up. We can save our customers time and money, not so much within our pricing structure, but by assessing their needs and directing them toward the proper product. Racers, by nature, tend to desire a high-end product, when often a low to mid-end product will do as good as, or sometimes even a better job. By always dealing in an honest and ethical manner, we will build customer loyalty and word-of-mouth sales that many of our competitors are lacking.

4.2.1 Market Trends

Trends are in our favor. We have identified four major trends that help us:

• Motorsports in general, and circle track racing in particular, have experienced explosive growth in the ’90s. Most experts attribute this growth to greatly expanded television coverage of motorsports events. This coverage exposes many more potential participants to the sport. By focusing on affordable entry-level racing, we feel that Southeast Racing Parts will be filling a niche in the market.
• This area has experienced tremendous population growth in the past decade, approximately 25%. As racing and the local population grow hand-in-hand, it should make many more potential customers available to us.
• There are a lot of fathers dreaming their son will be the next Jeff Gordon. In fact, there are tens of thousands of serious young kart racers who have chosen this sport over baseball, football, or basketball. They’ll be the ones that fill the fields in the next decade.
• Finally, there is the aging Baby Boomer generation. Many have discharged their duties to their children, who have grown and moved on, and now there is money and time again. They turn to something they always wanted to do, or return to the sport they loved, and they go racing.

4.2.2 Market Needs

Since our target market is the entry-level racer, the most important needs are service, price, and availability, in that order. One of the key points of our strategy is to focus on target segments that know and understand these needs and are willing for us to fulfill those needs.

4.3 Industry Analysis

With expanded television coverage and an enormous base of grassroots motorsports activity, auto racing is a thriving industry, as well as the fastest growing sport in America. As with baseball, it could be argued that auto racing has grown to such popularity because of its vital grassroots foundation. Our customers will be the Little Leagues and softball leagues of auto racing. Outsiders to the racing industry must understand that racers may be the most obsessive consumers of any industry. Because of the pressure to win, they avidly purchase new technology. In most race cars, several parts will become obsolete in the course of a season, even though they function perfectly well.

Racers are hard on their investment, too. New tires might be a weekly purchase, and several engine freshening expenditures might be called for in a season. A good whack at the outside wall, and a racing retailer has a customer or two for shocks, a-arms, fasteners, hubs, and more.

Racers spend what it takes to win; they are not out merely to enjoy the ride. Any person who has spent any time at all in the racing pit has heard the guy in front of him in the snack bar line describe how he postponed a key household expense–the telephone bill or a new household appliance–to purchase a new right rear tire, or other critical racing part.

To service this sport, there are thousands of small businesses across the country skilled in the ways of horsepower and hooking it to the ground. Whether they make their money from parts or services, retailing or building engines, these businesses make it an easy and convenient matter to go racing. Without these local ambassadors of speed, it is hard to imagine the existence of auto racing in a large scale.

4.3.1 Distribution Patterns

Generally, traditional distribution channels are followed. The products are bought from distributors and/or direct from the manufacturers, who have little say in how products are marketed. As in most industries, price levels decrease as volume increases.

4.3.2 Competition and Buying Patterns

We feel that racers understand the concept of service and availability, and are much more likely to pay for it when the offering is clearly stated.

There is no doubt that we will compete much more against the large mail order outfits than against any small local suppliers. We have good indications that racers/customers would rather pay 5-15% more for a long-term relationship with a vendor providing quality service and support. To this point, the racer thinks about price because that’s what he sees emphasized by the mail order companies.

Availability is of utmost importance. The buyer tends to want immediate, local solutions to their problems and/or needs.

By positioning ourselves at the lower end of the market, we will present ourselves to consumers just getting into racing, and we will sell to a base of customers that we can grow with together.

4.3.3 Main Competitors

• (omitted to protect confidentiality)

The above are all targeted towards the professional (NASCAR Winston Cup, etc.) market. They carry a totally different product mix to service that market. Their prices are high, and their interest in selling to the entry-level market is basically nonexistent.

These are both late model chassis builders not targeting the entry-level market. Basically, they stock inventory that’s used just on their own cars. They are both located in the Anytown Motorsports Center business park which is in an out-of-the-way, hard to find location.

They are a large drag racing mail order firm that is skimming the circle track gravy. Since Southeast Racing Parts will cater to the circle track market, we believe that whatever local circle track customers they have will switch suppliers. We will have more knowledge and experience to suit their needs.

As implied in their name, they sell used parts, so in most cases they’re not usable for our target market. They also sell a limited amount of new parts; however, because of their name, most people are not aware of this. Also, they are located in an area which was described earlier as a poor location.

They are the only local competitor that we could identify that was targeting our niche. Following are what we feel are some of our competitive advantages: We feel that we are in a much better location. They utilize a black and white flyer as their main sales tool, and we will have a professional four-color catalog. Also, they concentrate mainly on chassis and safety equipment, where we will also offer a full array of engine parts.

4.3.4 Industry Participants

We are part of the Performance Racing Industry, which includes several kinds of businesses.

Speed Shops : Most of these are small, sometimes part-time ventures run from the individual’s home. Sometimes they will service a local race track; however, they usually carry a very minimal amount of inventory, and are usually operated by a racer or an ex-racer depending solely upon a small circle of friends or acquaintances as customers. They normally are short on business and marketing skills.

Engine & Chassis Builders : Typically these are well-respected firms supplying engines and chassis to the racing industry. Their customer profile lies in the mid to upper end of the market. They offer superb technical support; however, it is only available to customers utilizing their engine or chassis. They stock parts to service their engine or chassis, but are usually limited in areas areas beyond that. Normally their pricing structure is slightly above average.

Mail Order : The racing industry is served increasingly by large mail order firms that offer aggressive pricing on racing components. They are usually impersonal, and have little or no technical support available. For the purely price-driven buyer who purchases parts and expects no support, these firms offer a good option.

Others : There are many other channels through which people buy their racing parts, usually variations of the main three types above.

Strategy and Implementation Summary

Our strategy is based on serving the niche of entry-level racers well. This area is full of small race teams that can’t get products or services from the major vendors who focus only on professional race teams. Also:

• What begins as a customized version of a standard product, tailored to the needs of local racers, can eventually become a niche product that will fill the needs of similar racers across the country.
• We are planning our marketing strategy so that we can eventually reach specific kinds of racers across broad geographic lines.
• We focus on satisfying the needs of entry-level race teams.
• We focus on follow-on technology that we can take to the masses, as opposed to leading edge technology that aims at the professional race teams.

5.1 Marketing Strategy

The retail marketing strategy of Southeast Racing Parts centers on creating a corporate identity that clearly defines our market niche in terms that benefit our customer. Other specific strategies that will be used follow:

• Print Ads – Keeping the Southeast Racing Parts name in front of the customer while getting established will be necessary. We plan on running limited space ads in the local racing newspapers to keep our name and phone number in front of the consumer. We may attempt to showcase a single product in an effort to return revenue from the ad. Our past experience has been that showing measurable revenue from these types of ads is difficult. In the future we plan on utilizing Stock Car Racing magazine and Circle Track magazine (both national magazines) as a method of increasing our sales revenue.
• Press Releases – The local racing papers: The Racing News, Late Model Digest, Dirt Late Model Digest, and The Pit List have offered to run releases and/or stories concerning the opening of Southeast Racing Parts. Stock Car Racing magazine has also extended us the same offer. We will also use the above media to run new product releases.
• Race Car Sponsorship – Entry-level racers can be persuaded into running the Southeast Racing Parts logo on their race car in exchange for a token discount on purchases and/or for receiving technical support.
• Decals – We will have decals manufactured with the Southeast Racing Parts logo. We will include the decals with all of the orders that we ship. Entry-level racers in particular enjoy displaying decals on their race cars, haulers, tool boxes, etc.
• Apparel – We know several people in the area who produce NASCAR apparel. A line of premium Southeast Racing Parts apparel could be designed and produced in very short runs to reduce inventory costs. These can be sold or given away with qualifying purchases to further expose the Southeast Racing Parts name.
• Grand Opening – A Grand Opening is the most successful of any in-store promotions. With manufacturer support, a large number of door prizes can be given away while instantly building a mailing list. Loss leader pricing on a few high volume consumable products will attract in-store traffic. Vendors will subsidize loss leader pricing with a rebate or kickback. Appearances by local racing celebrities would also expose potential customers to Southeast Racing Parts.
• Trade Shows – We will exhibit at approximately four local trade shows annually. Revenue that we produce at the shows will outweigh our expenses for attending.
• Word of Mouth – By giving first-time customers great service and a fair price, the word is sure to spread. Also, the many industry and racer contacts that we already have in the area will prove to be most beneficial in spreading the word.

All marketing decisions with regard to specific media choices, frequency, size, and expenditures will be conducted on an on-going basis with careful considerations of returns generated.

5.1.1 Promotion Strategy

Our most important vehicle for sales promotion will be our catalog, which is discussed earlier in this plan.

5.1.2 Distribution Strategy

Our customers will buy our products at our location. However, we anticipate a significant amount of mail order sales in order to meet or exceed our Sales Forecast. We will receive orders by mail, phone, or fax, process them immediately, and ship the goods via United Parcel Service.

In the event we are out of an item or we don’t stock it, many of our vendors have offered drop shipping as a service to us. This will allow us to keep our service at a high level, yet let us keep our inventory levels in check.

In the future, electronic commerce with a secure website will be thoroughly investigated for feasibility.

5.1.3 Pricing Strategy

Our customers are especially sensitive to value. We must ensure that our price and service are perceived to be a good value to the racers. However, in the nearly thirty years of experience that we have accumulated in the racing industry, one message rings true: someone can always beat you on price.

Therefore, our pricing strategy is to be competitive within the various product categories, but not to rely on the selling price to overshadow the other advantages of doing business with our company. We will sell ourselves on the basis of a diverse line of quality products, that are readily available, reasonably priced, and backed up by our extraordinary customer service. The products will be checked prior to shipment and all promised shipping dates will be met.

We will strive for a modest gross profit margin, increasing that steadily by year four.

5.2 Sales Strategy

Because Southeast Racing Parts is a new entity, we understand that we will have to prove our company’s worth to racers in order to earn their respect and business.

Most importantly, we need to sell our company, not necessarily the products. We will need to push our service and support capabilities.

5.2.1 Sales Forecast

The following table and related charts show our present sales forecast. We are projecting sales to grow at steadily for the next three years.

Our seasonality, as shown in the chart, is a factor in the racing industry. We will tend to sell much better in the period January through June, while sales trail off in late summer and fall.

Management feels these forecasts are highly attainable.

When Performance Racing Industry completed its annual survey, the resulting figure for total number of racers was 385,000. Within the survey they also found that 150,000 of those were oval track racers. The survey also showed $1.5 billion in annual retail sales for all segments, with 48% of that total ($720 million) derived from the oval track segment.

By dividing that number ($720 million) by the number of oval track racers (150,000), the average annual retail purchases of oval track racers equals $4,800. From our past experience, we believe that each customer we have would spend on average 25% of that figure ($1,200) with our company. Finally, by dividing our first year sales forecast ($350,000) by $1,200 (average annual customer purchases), it shows that we will need 292 customers to support the sales forecast numbers. We believe, by and large, that these are realistic and attainable numbers.

5.3 Strategic Alliances

We have the ability to build strong strategic alliances with many of our suppliers, some of which are listed below.

• (omitted to protect confidentiality). They will set us up as a Warehouse Distributor (W.D.) without the buy-in requirement.
• (omitted to protect confidentiality). They will do “whatever they can” to help us succeed. Possibly supply us with a show car to display in our showroom.
• (omitted to protect confidentiality). They will set us up as a W.D. without the buy-in requirement.
• (omitted to protect confidentiality). They will set us up as a W.D. and could also be persuaded into extending us special terms.
• (omitted to protect confidentiality). They will set us up as a W.D. and help out as needed with additional terms.
• (omitted to protect confidentiality). They have set us up as a dealer and will drop ship when needed.
• (omitted to protect confidentiality). They will work with us by drop shipping direct to our customers and also by acting as a “paper” warehouse so that we may order direct from the manufacturer for a nominal billing fee.
• (omitted to protect confidentiality). Could be persuaded into giving us extended dating on our initial stocking order.
• (omitted to protect confidentiality). They will supply us with used testing equipment at no charge. They have indicated that they would also extend special terms and/or dating on initial stocking order.
• (omitted to protect confidentiality). They will supply us with their 94-page 4-color catalog at no charge.
• (omitted to protect confidentiality). They will set us up as a direct W.D. without the buy-in requirement. Will also assist us in marketing their products in this area.

The following two local warehouses will help us immensely in keeping our own inventory levels in check, while still giving our customers fast service:

• (omitted to protect confidentiality).

Approached properly, these vendors and many others will assist Southeast Racing Parts in becoming a force in the marketplace.

5.4 Milestones

Sample Milestones topic text.

The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

We are a small company owned and operated by Tim and Molly Jones, husband and wife, as a Subchapter S corporation.

Tim Jones – President Tim will be the main salesperson. He will also be responsible for shipping and receiving, inventory management, and the marketing and promotion of products. Tim will assist with record keeping and cost containment.

Molly Jones – Corporate Secretary Molly will maintain the company records and be in direct communication with the accountant and other advisors. She will also be in charge of the computer system and perform all of the desktop publishing for the company. She will assist as needed with sales, shipping and receiving, and customer service related issues. In addition to her regular duties, Molly will be doing Internet marketing from her office at Southeast Racing Parts. We anticipate that 20 hours every week will be dedicated to this marketing. The revenue that will be generated by this is reflected in the Sales Forecast.

The initial management team depends on the founders themselves, with little back-up. We plan on hiring additional personnel as the need for them arises, and as we have the ability to pay them.

6.1 Management Team

Tim and Molly not only have the desire to succeed, but will bring a wealth of knowledge and experience to the Southeast Racing Parts team. They have nearly thirty years of combined experience in the racing industry and have both performed nearly all facets of daily operations for a racing business. Following is a synopsis of their abilities and accomplishments:

Tim Jones (40) – President (background omitted to protect confidentiality)

Molly Jones (29) – Corporate Secretary (background omitted to protect confidentiality)

6.2 Management Team Gaps

We depend on professionals, particularly our CPA, for some key management help. We have retained a local CPA to help us with financial and business management questions since we don’t have a strong background in those areas. Also, we are short on experience concerning human resource issues; however, we plan on utilizing our network of business associates to advise us when the need arises.

6.3 Personnel Plan

The cornerstone of the personnel plan is to maximize productivity and minimize the labor burden on the company’s operating expenses. As we grow, we expect to see steady increases in our personnel to match the increases in sales.

Financial Plan investor-ready personnel plan .">

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Starting an auto parts business may seem daunting, but with the right planning, you can open a successful shop. Our #1 Auto Parts Business Plan Template & Guidebook provides guidance for entrepreneurs looking to create a sustainable and profitable enterprise. This comprehensive guide is designed to help you make informed decisions about launching your own business and take advantage of the many opportunities the auto parts market has to offer.

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• How to Start a Profitable Auto Parts Business [11 Steps]
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How to Write a Auto Parts Business Plan in 7 Steps:

1. describe the purpose of your auto parts business..

The first step to writing your business plan is to describe the purpose of your auto parts business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a auto parts business:

Our mission at ABC Auto Parts is to be the leading provider of quality, affordable automotive parts and services in the region by providing exceptional customer service and top of the line products. We strive to create a trustworthy and welcoming atmosphere for our customers and employees alike, while providing knowledgeable guidance throughout the experience.

2. Products & Services Offered by Your Auto Parts Business.

The next step is to outline your products and services for your auto parts business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your auto parts business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your auto parts business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your auto parts business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a auto parts business?

• Computer or laptop
• Inventory management software
• Secure storage for inventory and parts
• Phone system with multiple lines
• High-speed internet connection
• Printer and printer supplies
• Receipts and invoices for transactions
• Business license from the relevant state and local authorities
• Permits to stock, sell and distribute auto parts, if applicable

5. Management & Organization of Your Auto Parts Business.

The second part of your auto parts business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your auto parts business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Auto Parts Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a auto parts business varies based on many different variables, but below are a few different types of startup costs for a auto parts business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your auto parts business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your auto parts business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your auto parts business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Auto Parts Business Plans:

Why do you need a business plan for a auto parts business.

A business plan is an essential tool for any business, including an auto parts business. It helps to provide a roadmap and direction, enabling you to plan your short-term and long-term goals, identify potential risks and opportunities, define how you will finance the venture, and track progress as you launch and grow your business. A business plan also helps to ensure that all relevant stakeholders are informed of the venture’s details and structure.

Who should you ask for help with your auto parts business plan?

You should consider reaching out to a business consultant or a financial advisor for help with your auto parts business plan. They can provide you with tailored advice and resources to ensure that your plan is comprehensive and effective. Additionally, if you are able to join an auto parts trade association, they may be able to provide additional support.

Can you write a auto parts business plan yourself?

Writing a business plan for an auto parts business is a complex process that requires research and dedication. It is best to consult with an experienced business plan writer who can provide expertise and guidance to make sure all aspects of the plan are covered. An experienced business planwriter can provide an effective outline for the plan and help with key areas such as market analysis, competitive advantage, financial projections, and more.

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Auto Parts Store Business Plan Sample

Published Sep.23, 2013

Updated Apr.19, 2024

By: Cynthia Turner

Average rating 4.3 / 5. Vote count: 6

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Table of Content

Do you want to start Auto Parts Store business plan?

Are you looking to learn how to open auto part store? The business can be a great investment if you have a basic understanding of different kinds of automobiles and their part requirements. Starting an auto parts business is relatively simpler as it doesn’t require abundant resources.

The business management side is also relatively easy as you can start it on a small scale. There isn’t a need to have a huge team or a large shop to start up the business initially. This can significantly benefit you if you are new to management and business.

You can also easily draft up an ecommerce startup business plan for your business. As a guide you can look at related plans such as convenience store business plan . For a better reference, you can take help from this automobile parts business plan.

Executive Summary

2.1 the business.

Best Rev will be an auto parts store owned by Sheldon Cooper in Manhattan. The primary aim of the business will be to reduce the hassle of vehicle owners by providing them best condition spare parts for their automobiles. The business will offer a wide range of services and products for the ease of its customers.

2.2 Management of Auto Parts Store

If you are just learning how to start an auto parts business , the best advice you will find is to establish strong management. You can have good management through adequate planning. And there is no better way to plan out every aspect of your store than through an auto parts store business plan pdf like the one presented here.

You can also take aid from relevant business plans like used auto parts business plan or an auto dealership business plan .

In this business plan motor parts shop example, we will guide you about all the components of a strong business plan. Of course, you can alternatively also hire business plan experts to do this work for you.

2.3 Customers of Auto Parts Store

The customers of Best Rev will belong to all classes, and work domains as vehicles have become a fundamental part of life for a majority of the world’s population. The recurring customers of the business will be:

• Personal Vehicle Owners
• Private Dealerships
• Professional Racers
• Cargo Vehicle Businesses

2.4 Business Target

The main aim of Best Rev is to become a reliable and trustworthy source of good auto parts and maintenance services among its customers.

The financial targets that the business wants to achieve within the first five years are mentioned below:

Company Summary

3.1 company owner.

Best Rev will be owned and operated by Sheldon Cooper. Sheldon completed his Bachelors in Mechanical Engineering two years ago, after which he pursued an engineering position in a noteworthy motor company. However, six months ago, he left the post to fulfill his lifelong passion of starting his own automobile parts and maintenance store.

3.2 Why the Auto Parts Store is being started

Sheldon noticed that Manhattan experiences a lot of traffic, but there are no auto shops or parts stores located in the area or anywhere in the 15-mile radius. Here, he saw the opportunity to cater to vehicle owners of Manhattan and the nearby regions. The result was Best Rev, an auto parts store that deals with the maintenance and repair of vehicles and the provision of spare parts.

3.3 How the Auto Parts Store will be started

Step1: Plan Everything

Good planning is the most crucial step when learning how to start a car parts business. The best aid in planning and managing a business is its business plan. To write your vehicle spare parts business plan, you can take help from this automobile spare parts business plan. Best Rev is an automobile spare parts shop, for which the business plan is detailed here. You can take help from this example or go through other examples like used car dealership business plan to get an idea of what to include when planning for a start-up.

Step2: Define the Brand

What comes next is to highlight your business and its unique propositions. This can be achieved by creating a brand around your business idea. This will include everything from the principles it follows to its unique value above its competitors. This will introduce a good image of your business to your customers and also help you create a space for yourself in the market.

Step3: Establish Your Corporate Office

The next step is to manage the physical aspect of the business. Sheldon decided to rent out two back-to-back small shops in the main Manhattan commercial area. He decided that one of these shops would be the face of the business where all dealing will customers will take place. All the spare parts will also be stored in this area. In contrast, the other shop will be used to maintain and repair vehicles.

Step4: Establish a Web Presence

Establishing a web presence is integral in today’s market. Therefore, Sheldon decided to develop a website for the business and social media presences for marketing.

Step5: Promote and Market

The final step is to develop a good marketing plan and stick to it.

 Services

Before you start an auto part business, you need to decide on your business’s services to your customers. You may have many auto parts business ideas, but you can’t implement everything in the business initially. Therefore, you have to pick and choose what you will start with.

You can follow this guide on how to start an auto parts business to figure out what the market for the business looks like and what services are ideal to be included in your start-up.

The series of steps to follow can be confusing when learning how to become an auto parts distributor. Therefore, we have described everything here in detail. Since Sheldon started with a variety of services, this format can be used to develop even a flower shop business plan .

• Spare Parts Distribution

Best Rev will sell spare parts for all kinds of automobiles as its base service. As a result, most of the auto parts in demand will be readily available, while there will also be an option for customers to order the parts custom to their vehicle.

• Maintenance

In addition to providing spare parts, Best Rev will also offer maintenance services to its customers. This will include

• Engine Check
• Break and Battery Fluid change
• Thorough cleaning of the engine
• Repair Services

The customers of Best Rev can also bring their vehicles to the store to get any part fixed. In addition, the business will have mechanics available at all times who will deal with any problems a vehicle might have.

• Cleaning Service

Our last service will be the cleaning service. Our customers can bring their vehicles and get them serviced and cleaned in just 20-40 minutes, depending on vehicle type.

Marketing Analysis of Auto Parts Store

When starting an auto parts business, you should have an excellent understanding of your target market. You can gain this understanding by doing an extensive market analysis as a part of your automobile spare parts business plan pdf. This analysis should look into the past, present, and future market trends for you to make the best choices.

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Your automobile parts business plan should also analyze the price of similar services in the market. This data should be used to forecast the prices you will set for your own products and services.

If you don’t know what to include in your motor vehicle spare parts business plan, then you can take help from the document here. Also, if you are having difficulty conducting a marketing analysis, you can look at the marketing plan of this business plan motor parts shop.

5.1 Market Trends

According to IBISWorld, the auto parts industry holds a market size of $66 Billion in the United States, employing almost 400 thousand people. The industry is continuously in demand as more and more people adopt automotive vehicles in their life. So, opening a business in this industry is a very smart move as the demand will only get bigger.

5.2 Marketing Segmentation

The potential customers of Best Rev will be as follows:

Business plan for investors

5.2.1 personal vehicle owners.

The primary customers of Best Rev will be people who own cars for personal use. As a majority of the population of Manhattan owns cars, our business will expect these customers to be quite regular. They are expected to avail maintenance and cleaning services most often.

5.2.2 Private Dealerships

Our second target customer will be private dealerships looking to fix up cars and sell them. We will provide them with the spare parts and maintenance services required.

5.2.3 Cargo Vehicle Businesses

Due to the vast amounts of construction being carried out in Manhattan and surrounding areas, we expect our third most frequent customers to be cargo vehicle businesses looking for spare parts, maintenance, and cleaning services.

5.2.4 Professional Racers

Our final customer group will be professional racers. They are expected to avail our spare parts and maintenance services, although not that often.

5.3 Business Target

• To become the most reliable distributor of spare parts across Manhattan
• To provide quick services to our clients
• To earn a net profit of $40k/month at the end of three years
• To keep itself in the good graces of customers.

5.4 Product Pricing

Our prices will be economical compared to our competitors since they won’t pay extra shipping fees for spare parts.

Marketing Strategy

To gain attention in the market among your competitors, you need to highlight your competitive advantages. This is crucial in developing a business, especially an online auto parts business.

You can market what makes you unique in the industry through a solid marketing plan. A market plan will not only allow you to bring light to your strongest features, but it will also help you in learning how to become an auto parts distributor in a saturated market.

So, if you want to develop a strong marketing strategy for your business, you can take help from this motor parts business plan pdf. You can also look at other business plans such as skateboard store business plan to understand how to build a marketing strategy.

6.1 Competitive Analysis

• We have quick customer care services. We respond to customer queries efficiently.
• We have a fast turnaround time as we take customer orders and requests and fulfill them as soon as possible.
• We have excellent customer support staff that guides our customers in choosing the best parts for their vehicle and their budget.
• Through our 24/7 online services, customers can peruse the parts available at the shop or order them on request.

6.2 Sales Strategy

• We will advertise our services through social media platforms like Instagram and Facebook.
• We will offer a 25% discount on our first 25 purchases.
• We will offer significant discounts to our regulars.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

There are a lot of auto parts stores in the world. But only those are popular that make customers happy and satisfied. The success of a business, especially in the automobile industry, depends not only on the quality of parts but also on the customer support staff.

Understanding this importance, Sheldon included some essential features as a part of employee hiring criteria in the automobile spare parts business plan. He also formed a list of employees necessary for running his business. This list can be seen in this auto parts store business plan sample.

7.1 Company Staff

• 1 Receptionist
• 3 Cleaners/Servicers
• 4 Mechanics
• 1 Social Media Strategist and Manager
• 1 Web Developer

7.2 Average Salary of Employees

Financial Plan

You can’t ensure the success of an automobile parts business through just sales. You need to ensure that all the resources are efficiently managed so that your business doesn’t go into a loss.

You can prevent your business from losing resources by developing a financial plan as a part of your motor spare parts business plan. This will include the costs associated with your business’s essential aspects, such as an auto parts franchise cost. In addition, it will analyze where you are spending your money and how you are earning to keep everything in balance.

Here, we are describing the details of the financial plan of Best Rev.

You can also look at a business plan for e-commerce to get a good idea of managing business finances.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

1. How to start an auto parts store?

You can start an auto parts store by developing a good auto parts store business plan.

2. How to open an auto parts store?

For starting an auto parts store, you will need to rent or buy a physical space and create management plans.

3. How to start an online auto parts business?

To start an online auto parts business, you will need to manage your business finances and develop a strong marketing plan. Furthermore, you will need to establish social media presence as well.

Download Auto Parts Store Business Plan Sample in pdf

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How to Start a Used Auto Parts Business

Last Updated: April 1, 2024 Approved

This article was co-authored by Jay Goninen . Jay Goninen is an Automotive Expert and the Co-Founder and President of WrenchWay. Jay started working in his family's repair shop when he was nine and has been deeply passionate about the industry since then. He has experience as a technician and is currently a Board Member for both the Diesel Technology Program at Madison Area Technical College and the Community Alliance for the Skilled Trades. wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, several readers have written to tell us that this article was helpful to them, earning it our reader-approved status. This article has been viewed 251,679 times.

Starting a used auto parts business can be an excellent way to make money and prevent older car parts ending up in landfills. In addition to helping the environment, you can assist people who cannot afford brand-new car parts to keep their cars in working condition.

Planning for Your Used Auto Parts Business

• Do an internet search, look in the local phone book, and pay close attention to advertisements on local television to identify similar businesses in your area.
• Account for the size and population of your city and compare that to the geographic location of existing used auto parts businesses.
• Used auto parts businesses are more likely to thrive in lower income areas, as wealthier segments of the society generally don't buy used auto parts as often.

• Your specialty areas may be in imports, exports, motors, or bodywork. Do some research to determine what area can work for your business.
• A used auto parts business can be particularly lucrative if you provide rare or hard to find parts for more obscure vehicles. [1] X Research source
• In your business plan, be sure to account for all costs and expenditures related to the business, project realistic sales goals, design a plan to reach new customers, identify potential demographic segments of the community who will utilize your services, and plan for the growth potential of your business. Be sure outline where and how you expect to generate the necessary capital to get your business off the ground and to ensure that you can expand when needed. [2] X Research source

• Most states require a license for businesses that buy, restore, recycle, and resell used car parts.

• You will need a location that is big enough to house and properly catalog a variety of used parts for all the makes and models of cars you cater to. [5] X Research source
• Hire employees. If you are looking to open a used auto parts business, chances are that you have at least rudimentary knowledge about cars and how they work. However, you will likely need a licensed mechanic in your business to help refurbish old parts and identify parts that have potential resale value. Posting an add in local newspapers or on job search websites can help you find potential candidates for employment.

• Identifying the parts you need and where to find them depends largely on your business plan. Your business may choose to focus on providing parts for rare vehicles not in production anymore, as these will be in high demand among a small segment of the population. Alternatively, you may choose to specialize in providing parts for very common vehicles in an effort to expand your potential sales base.
• Try finding these parts in junkyards, from cars sold at salvage auctions, or contact insurance agencies to try to purchase "scrapped" cars from them at a discounted price.
• As a used auto parts business owner, you will need to educate yourself on the mechanics of how a car operates in order to find the right parts. Also, be prepared to test the parts you find to know if they are still operational or can be refurbished to become operational again.

Running Your Used Auto Parts Business

• Insurance companies may be willing to sell you parts of a vehicle to recoup some of their money, especially when selling the entire vehicle is not a practical option.

• Offer to take the old parts from your customers who purchase their used parts from you. You may be able to salvage car parts, refurbish them for a low cost, and place them back on your shelf.
• You could also consider offering a discount to customers who bring “trade-in” parts to your business.
• Consider selling online. When you deal with very specific parts for specific vehicles, you may find that no one in your immediate area will need the parts you are offering. As a result, it is wise to consider listing your inventory online to reach a much wider customer base. If you do choose to sell parts online, you need to account for the cost of packaging, shipping and handling in your prices and business model.

• Paying employees and staff (if necessary) [6] X Research source
• Paying rent or mortgage on your business' property [7] X Research source
• Paying bills, like electric, water, and gas, that are necessary to your business' operations [8] X Research source
• Paying property taxes and insurance [9] X Research source
• Advertising costs [10] X Research source

Expert Q&A

You Might Also Like

Expert Interview

Thanks for reading our article! If you’d like to learn more about starting an auto business, check out our in-depth interview with Jay Goninen .

• ↑ http://www.entrepreneur.com/businessideas/automotive-used-parts
• ↑ https://www.findlaw.com/smallbusiness/starting-a-business/tips-for-a-successful-small-business.html
• ↑ https://www.tdlr.texas.gov/parts/aprfaq.htm#employee
• ↑ https://www.entrepreneur.com/businessideas/automotive-used-parts
• ↑ https://www.bizfilings.com/toolkit/sbg/startup/financing/figuring-costs-of-running-new-business.aspx

About This Article

To start a used auto parts business, develop a thorough business plan that outlines your budget, inventory, marketing strategies, and the areas you plan to specialize in. Choose a good location for your business and obtain any licenses, permits, and insurance required by law to sell to the public. Then, find a few good suppliers, stock your shelves with merchandise, and get the word out about your store to attract customers! For tips on monitoring your inventory, read on! Did this summary help you? Yes No

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How to Start Automobile Spare Parts Business

• December 1, 2021

If you want to start a retail business related to an automobile business, which will be profitable, you might consider starting an automobile spare parts business. Your profit margin can be as high as 30 to 40 percent, as this has a good opportunity. As, during the entire lifespan of the vehicle, every automobile spare parts require frequent changes and modification. This single reason makes the automobile spare parts industry profitable, lucrative, and evergreen.

Is a solid business plan important?

As an entrepreneur you must need to have a solid business plan if you wish to learn how to start an automobile parts business. Having a meticulously drafted action plan ensures to meet the goals. We might be able to help you with that if you’re interested. 

How do you start a business selling automobile spare parts?

A business can be started in a variety of ways depending on your investment capacity, just like any other business. As, to be successful in a business, continuous dedication and effort are required. Also, the trick is to never attempt to start your business as a part-timer. Having developed an automobile business plan is the next step to figuring out how to start an automobile spare parts business. After deciding what type of business you want to start. By developing the business plan, you can keep track of all the essential details related to the business that you need to consider. There are a few basic details that should be included in your automobile spare parts business plan:  

Market Research and Understanding the Industry:

To understand the market conditions and opportunities, you must conduct a market feasibility study first. Although there is no specific educational requirement for this, still you will need to have some knowledge about the industry. You must have a clear understanding of the specifications of the different spare parts, as you might need to advise your customers about what to buy and whatnot. These all demand specific knowledge about the spare parts industry. Doing good market research and understanding the industry is the most important aspect you must consider before commencing any business.

Moreover, this will assist you in understanding the competition from other operators. Also, it will enable you to develop winning strategies that will help you get break-even within a few months of starting a business. Furthermore, you can identify the most popular spare part brands in your local market. Moreover, you will also need to identify the different models of bikes and cars that are common in the city. For all this, working with other established owners might enhance your trade knowledge.  

Planning and Calculating the Cost

For a successful automobile spare parts business, you need to create a detailed business plan. Which will be defining the goal and the path of reaching there. This will serve as a blueprint but most importantly, it will help in securing the startup. Your business plan should include information about your operations and marketing plans. If you have any specialties, mention them and how you plan to open and maintain your business. How you will obtain your car parts, and how you will price them to earn a profit.

The marketing part should include information about your target audience and your local competition. As well as how you intend to reach your target audience. You must calculate startup capital after receiving knowledge and finalizing the business model. In general, you have to consider the rent of the retail space, store setup costs, and purchasing the spare parts from the wholesaler or manufacturer. It is also important to calculate and keep track of operating expenses. It will help you in calculating the breakeven and expected ROI of your business. As an alternative, you can hire a professional to assist you in making this plan. 

Starting up

• Paper Work : Licensing and Registration might vary from state to state and country to country. You can register your company either as a limited liability company or a sole proprietorship business. Checking up the registration and licensing issues of your state is the first thing you need to do. To start an automobile spare parts business in Bangladesh, trade license and tax identification numbers along with other local requirements. If you follow zoning requirements, you’ll get all the necessary paperwork that you need. Also, there may be a value-added tax on some of your inventory. As the paper works are essential, you can’t start your business without them. But, there is another option that you can talk to your lawyer if you’re not familiar with the terms.
• Supply Sources of Spare Parts: The parts you need and where to find them depend largely on your business plan. You might decide, for instance, to stock new parts or old parts only. However, make sure clients know exactly what they are buying and give them full disclosure, this will help you to achieve their trust and long-time clients. For this, all you need to do is explain how used and new parts differ in price, merits, and demerits.

China for new parts and junkyards for used ones are the best sources of spare parts. If you approach the manufacturers of spare parts, they will welcome you as new distributors and wholesalers. Another source of used parts is purchasing used vehicles and scrapping.

• Having a Retail or Online Store: The most traditional and profitable way of starting this business is through a retail store. You can, however, open an online automobile parts store if you don’t want to run a brick-and-mortar store and at first, want low startup capital investment. To open a retail store, you will need to find retail space that is in a good location. From that retail counter, you will sell spare parts to your customers. Additionally, this business model can be run and operated from home for both retail and online stores.
• Store with Workshop and Franchise: Entrepreneurs have another lucrative opportunity here. In an auto spare parts store with a workshop, customers can buy parts and repair them. It does require some experience, though. It is better to start your business as a franchisee if you have no prior experience in the automobile industry. Furthermore, you can consider spare parts distribution, dealerships, and franchises. These are both cash-intensive businesses. Both can be initiated with significant capital investment and strategic planning.
• Hire the right manpower. In any startup business, the initial employees play a crucial role in its success. Also, if you plan to open the store with a workshop, you might need to hire a freelance automobile engineer.
• Promoting business: It requires a lot of promotion and advertising in the beginning. In addition, the success of this type of niche business is high dependence on B2B networking. It is imperative to network with other businesses in the field. For instance, automobile workshops buy spare parts in bulk frequently. Considering offering a discount to them might help you better to create an impact.

Also, think about selling online. The internet audience is too important to ignore in today’s digital world. Your own online store or an online marketplace can be used to sell auto spare parts.

What’s the key to growing the automobile spare parts business?

Providing quality spare parts is the key to growing the business. Though quality automobile spare parts are more expensive, they are more durable, so they are a better alternative to cheap parts of low quality. The reason is that it’s hard to find and attract premium prices. Moreover, it requires the constant replacement of high-volume parts. Yet, choosing quality over quantity will be a wise decision.

Apart from the above steps relating to starting an automobile spare parts business, other things might help you. Such as offering wholesale/retail both, building an Inventory of spare parts, offering delivery services, obtaining insurance, etc.

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By aktorka odniosła sukces, powinna mieć twarz Wenus, umysł Minewry, wdzięk Terpsychory, pamięć wziętego prawnika oraz skórę z gaźnika. E. Barrymore UMS*

My sister bookmarked this webpage for me and I have been going through it for the past several hours. This is really going to benefit me and my friends for our class project. By the way, I like the way you write.

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Car Parts and Accessories Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Auto Parts Store

Are you about starting a car accessories store? If YES, here’s a complete sample car parts & accessories business plan template & FREE feasibility report.

Okay, so we have considered all the requirements for starting a car accessories store business . We also took it further by analyzing and drafting a sample car accessories store marketing plan template backed up by actionable guerrilla marketing ideas for car accessories stores. So let’s proceed to the business planning section.

In as much as people still use automobiles, car accessories and auto spare parts will continue to be in demand. The car accessories and auto spare parts store business is indeed a profitable business because the replacement of damaged or worn – out auto parts and car accessories is compulsory if you want your vehicle to continue to be on the road and serve the purpose you bought it for.

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If you are looking for a business to start as an entrepreneur and you know you have got an interest in the automobile industry, then you should consider starting your own car accessories store business.

Although you don’t need a college degree to establish your own car accessories and auto spare parts store, but you would need some form of informal training, you may have to work as an apprentice with someone who owns a car accessories and auto spare parts store. It makes it easier for you to learn the ropes on how to manage your own car accessories and auto spare parts store.

It is important to point out that the car accessories and auto spare parts store business is one business that can’t go out of fashion- this is because of the role it plays in the auto industry.

Depending on the scale you are looking to start, the startup capital for this type of business can be considered to be moderate. As a matter of fact, you can start your own car accessories and auto spare parts store and then grow it big within a short period of time by re–investing your profits back to the business.

If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan. Below is a sample car accessories store business plan template that will help you successfully write yours without much stress.

A Sample Car Parts & Accessories Store Business Plan Template

1. industry overview.

The auto parts stores industry includes stores/shops that retail new and used automotive parts and car accessories, repair automobiles and install automotive accessories.

Players in this industry can choose to operate a single store in just one location or chains of stores in several locations scattered all across the united states of America. As a matter of fact, auto stores can be found in all parts of the world as long as there are automobiles there.

IBISWorld projected that the Auto Parts Stores industry is expected to grow slowly over the five years to 2016. It stated that per capita disposable income and corporate profit boosted the demand for auto parts. Furthermore, favorable car usage trends have led to growth in demand for industry products in the short term.

Nevertheless, advancements in motor vehicle technology have made it increasingly difficult for vehicle owners to repair and maintain vehicles without professional help. Going forward, the revenue generated by operators in the industry is expected to grow at the same pace as the previous period.

As the national level of per capita disposable income continues to rise, some consumers will increase their spending on maintaining and fixing their automobiles hence the increase in demand for products and services from the Auto Stores industry.

The Auto Parts Stores Industry is indeed a large industry and pretty much active in all the countries of the world. Statistics has it that in the United States of America alone, there are about 43,136 registered and licensed auto spare parts stores scattered all across the United States responsible for directly employing about 376,102 people and the industry rakes in a whooping sum of $56 billion annually.

The industry is projected to grow at 1.9 percent annual growth within 2011 and 2016. It is important to state that Advance Auto Parts, AutoZone Inc., Genuine Parts Company and O’Reilly Automotive Inc have the largest chunk of the available market share in the industry.

A close observation of the Auto Parts Stores industry shows that the industry has low barrier to entry. In the United States, the industry is subject to few restrictive regulations, and industry employees typically do not need to be trained formally to be able to carry out their duties.

The truth is that the startup capital for opening an auto parts store especially when it involves establishing a standard auto parts store with products from various automobile companies is intensive. But if you choose to start a spare parts store like the average mom and pop business, then you would not have to stress yourself because you will only need minimal startup capital to launch the business.

The tough part as it relates to start-up costs is the need to establish a supply of auto parts from wholesalers or directly from auto parts manufacturing companies. This is so because an auto parts business cannot be started without sourcing products for sale.

Regardless of low barriers to entry, the competitive nature of the industry makes it very difficult for new operators to break even within a short period of time in the industry.

Lastly, the auto spare parts industry is pretty much open for aspiring entrepreneurs to launch their business in the industry.

One good thing about car accessories and auto spare parts stores business is that the business can be opened in any part of the United States and if proper market survey and feasibility studies are conducted, then you can be rest assured of the profitability of the business.

2. Executive Summary

Ken Garland® Car Accessories Stores, Inc. is a standard and registered car accessories and auto spare part store that will be located in one of the busiest streets in Charleston – South Carolina.

We have been able to lease a facility that is big enough (a 5 thousand square foot facility) to fit into the design of the kind of standard car accessories and auto spare part store that we intend launching and the facility is located in a corner piece along a major road close to one of the largest residential estates in Charleston – South Carolina.

Ken Garland® Car Accessories Stores, Inc. will retail bumpers and parts, airbags, HVAC, interiors and seatbelts, brake systems, gear boxes, clutches and parts, drive axles and differentials, steering systems and wheels, mufflers, exhausts and radiators, and electrical systems et al from different manufacturers (brands) from the United States and abroad. We are set to service a wide range of clientele in and around Charleston – South Carolina.

We are aware that there are several large and small chains of car accessories and auto spare parts store outlets all around Charleston – South Carolina, which is why we spent time and resources to conduct thorough feasibility studies and market survey so as to be well positioned to favorably compete with our competitors. We have an online – service option for our customers, and our outlet is well secured with various payment options.

Ken Garland® Car Accessories Stores, Inc. will ensure that all our customers are given first class treatment whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large our customer base may grow to. We will ensure that we get our customers involved in the selection of brands that will be in our store and also when making some business decisions that directly affect them.

Ken Garland® Car Accessories Stores, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our community and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs completely whenever they patronize our products. We will cultivate a working environment that provides a sustainable approach to earning a living.

Ken Garland® Car Accessories Stores, Inc. is a family business that is owned by Kennedy Garland and his immediate family members. Kennedy Garland has a Diploma in Automotive Technology, with over 5 years’ experience in the retail stores industry, working for some of the leading brands in the United States.

Although the business is launching out with just one outlet in Charleston – South Carolina, but there is a plan to open other outlets all around major cities in the United States and Canada.

3. Our Products and Services

Ken Garland® Car Accessories Stores, Inc. is in the car accessories and auto spare parts stores industry to service a wide range of clients and of course to make profit, which is why we will ensure that we go all the way to make available a wide range of car accessories and auto spare parts from top manufacturing brands in the United States and other countries of the world.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business. Our product offerings are listed below;

• Bumpers and parts
• Airbags, HVAC, interiors and seatbelts
• Brake systems
• Gear boxes, clutches and parts
• Drive axles and differentials
• Steering systems and wheels
• Mufflers, exhausts and radiators
• Electrical systems, car stereos
• Engines parts, batteries and tires

4. Our Mission and Vision Statement

• Our vision is to become one of the leading brands in the car accessories and auto spare parts stores industry in South Carolina and to establish a one stop car accessories and auto spare parts store in Charleston – South Carolina and in other key cities in the United States of America and Canada.
• Our mission is to establish a world – class car accessories and auto spare parts retail store business that will make available a wide range of car accessories and auto spare parts from top manufacturing brands at affordable prices to the residents of Charleston – South Carolina and other key cities in the United States of America and Canada where we intend opening chains of car accessories and auto spare parts retail stores and franchise.

Our Business Structure

Ken Garland® Car Accessories Stores, Inc. do not intend to start a car accessories and auto spare parts retail store business like the usual mom and pop business around the street corner; our intention of starting a car accessories and auto spare parts retail store business is to build a standard and one stop car accessories and auto spare parts retail store outlet in Charleston – South Carolina.

Although our car accessories and auto spare parts retail store business might not be as big as Advance Auto Parts, AutoZone Inc., Genuine Parts Company and O’Reilly Automotive Inc et al, but we will ensure that we put the right structures in place that will support the kind of growth we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Amin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountant /Cashiers
• Sales Agents/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling and disciplining managers; communicating values, strategies and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinion; providing educational opportunities
• Creating, communicating and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creating, communicating and implementing the organization’s vision, mission and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office cum business activities

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of car accessories and auto spare parts are kept and the warehouse does not run out of products
• Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Controls car accessories and auto spare parts distribution and supply chain inventory
• Supervises the workforce in the car accessories and auto spare parts sales floor
• Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of bumpers and parts, airbags, HVAC, interiors and seatbelts, brake systems, gear boxes, clutches and parts, drive axles and differentials, steering systems and wheels, mufflers, exhausts and radiators, and electrical systems et al from different manufacturers are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget
• Manages external research and coordinates all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyzes the volume of transactional data generated by customer purchases
• Identify, prioritize and reach out to new partners and business opportunities
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects
• Responsible for supervising implementation, advocate for the customer’s needs and communicates with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties

Accountant/Cashier:

• Responsible for preparing financial reports, budgets and financial statements for the organization
• Provides management with financial analyses, development budgets and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries (answer customer queries regarding the store and the merchandise)
• Find out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits
• makes suggestions and encourages purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Bag or package purchases and gift wrap merchandise
• Responsible for cleaning all the car accessories and auto spare parts and the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the store manager

6. SWOT Analysis

Our intention of starting just one outlet of our car accessories and auto spare parts retail store in Charleston – South Carolina is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets all over major towns in South Carolina and key cities in the United States and Canada.

We are quite aware that there are several car accessories and auto spare parts retail stores all over Charleston and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Ken Garland® Car Accessories Stores, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our goals and objectives.

This is the summary of the SWOT analysis that was conducted for Ken Garland® Car Accessories Stores, Inc.;

Our location (our business will operate both physical and online store), varieties of payment options, wide range of car accessories and auto spare parts from different manufacturing brands and for different vehicles and our excellent customer service culture will definitely count as a strong strength for Ken Garland® Car Accessories Stores, Inc. Our team of highly qualified staff is also a plus for us.

A major weakness that may count against us is the fact that we are a new car accessories and spare parts retail store outlet in Charleston – South Carolina and we don’t have the financial capacity to compete with multi – million dollars car accessories and auto spare parts retail store outlets like Advanced Auto Parts, AutoZone Inc., Genuine Parts Company, O’Reilly Automotive Inc and co when it comes to retailing all their car accessories and auto spare parts at rock bottom prices.

• Opportunities:

The fact that we are going to be operating our car accessories and auto spare parts retail store in a corner piece property along a major road close to one of the largest residential estate in Charleston – South Carolina provides us with unlimited opportunities to sell our car accessories and auto spare parts to a large number of individuals and corporate organizations that own automobiles and also automotive repair garages.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our car accessories and auto spare parts store outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new car accessories and auto spare part outlet in the same location where ours is located. unfavorable government policies may also pose a threat to businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

Experts projected that in 2017, the car accessories and auto spare parts stores industry is expected to profit from growing global economic conditions. Per capita income levels have scaled across the globe and the growing middle class in emerging economies have looked to purchase their own cars. As the demand for new automobiles increase, original equipment manufacturers supply more components to industry operators.

Resurgence in demand for new automobiles has stimulated industry profit, as operators were able to increase sales. Steady growth in economic conditions will create avenues for consumers to release pent-up demand for cars, hence the increase in demand for upstream supplies

If you are conversant with the car accessories and auto spare parts stores Industry, you will quite agree that the original equipment refers to motor vehicle parts and accessories that are manufactured to the specification of motor vehicle manufacturers. These standards are global and motor vehicle manufacturers typically source the same parts from different suppliers.

Even though these parts and accessories are manufactured by companies in the industry, original equipment carries the name of the final vehicle assembler. For example, electronic systems manufactured by Delphi and used in GM vehicles would carry the GM brand name.

Lastly, in recent time, the car accessories and auto spare parts retail stores landscape has seen tremendous changes in the last 20 years; it has grown from smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a car accessories and auto spare parts retailer to reach out to a larger market far beyond the areas where his physical store is located.

8. Our Target Market

Those who patronize car accessories stores cut across all genders; male and female above 18 years with the financial means and who own automobiles, hence the target market for the car accessories and auto spare parts store business is all encompassing. In essence, your target market can’t be restricted to just a group of people, but all those who own automobiles.

In view of that, we have positioned our car accessories and auto spare parts retail store to service the residents of Charleston – South Carolina and every other location where franchise cum outlets of our car accessories and auto spare parts retail stores will be located all over key cities in the United States of America and Canada. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of car accessories and auto spare parts to the following groups of people and corporate organizations;

• Auto repair, maintenance and servicing garages
• Car garages/shops
• Transport companies
• Haulage companies

Our competitive advantage

A close study of the car accessories and auto spare parts stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are well prepared to compete favorably with other leading car accessories and auto spare parts retail stores in Charleston – South Carolina and throughout the United States and Canada.

Ken Garland® Car Accessories Stores, Inc. is launching a standard one stop car accessories and auto retail store that will indeed become the preferred choice of residents of Charleston – South Carolina and every other location where our outlets will be opened.

Our car accessories and auto spare parts retail store is located in a corner piece along a major road close to one of the largest residential estates in Charleston – South Carolina. We have enough parking space that can accommodate well over 10 cars per time.

One thing is certain; we will ensure that we have a wide range of car accessories and auto spare parts from leading manufacturers available in our store at all time. It will be difficult for customers to visit our store and not see the type of car accessory or auto spare parts they are looking for. One of our business goals is to make Ken Garland® Car Accessories Stores, Inc. a one stop car accessories and auto spare part retail shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of and their welfare package will be among the best within our category (startup car accessories and auto spare parts retail stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Ken Garland® Car Accessories Stores, Inc. is in business to retail a wide range of car accessories and auto spare parts to the residents of Charleston – South Carolina. We are in the car accessories and auto spare parts retail stores industry to maximize profit and we are going to go all the way out to ensure that we achieve our business goals and objectives.

Our source of income will be the retailing of a wide range of car accessories and auto spare parts at affordable prices.

Ken Garland® Car Accessories Stores, Inc. will generate income by selling the following products;

• Engines parts, batteries, and tires

10. Sales Forecast

One thing is certain when it comes to car accessories and auto spare parts retail stores, if your store is well stocked with various types of car accessories and auto spare parts and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Charleston – South Carolina and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operation and grow the business and our clientele base.

We have been able to critically examine the car accessories and auto spare parts retail stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Charleston – South Carolina.

Below are the sales projections for Ken Garland® Car Accessories Stores, Inc. it is based on the location of our business and other factors as it relates to startup car accessories and auto spare parts retail stores in the United States;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within our market space. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Ken Garland® Car Accessories Stores, Inc. we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for residents of Charleston – South Carolina. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the car accessories and auto spare parts retail stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Charleston – South Carolina.

In other to continue to be in business and grow, we must continue to sell the car accessories and auto spare parts that are available in our store which is why we will go all out to empower our sales and marketing team to deliver. In summary, Ken Garland® Car Accessories Stores, Inc. will adopt the following sales and marketing approach to win customers over;

• Position our signage/flexi banners at strategic places around Charleston – South Carolina
• Make use of attractive hand bills to create awareness and also to give direction to our store
• Ensure that we have a wide range of car accessories and auto spare parts from different brands at all times.
• Introduce our car accessories and auto spare parts store by sending introductory letters alongside our brochure to car owners, auto repair, maintenance and servicing garages, transport companies and haulage companies and other key stakeholders in Charleston – South Carolina
• Open our store in a grand style with a party for all
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for our car accessories and auto spare parts retail store
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of word of mouth marketing (referrals)
• Join local chambers of commerce and industries to network and market our products

11. Publicity and Advertising Strategy

Despite the fact that our car accessories and auto spare parts retail store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our sporting goods retail store.

Ken Garland® Car Accessories Stores, Inc. has a long-term plan of opening outlets in various locations all around South Carolina and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Charleston before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Ken Garland® Car Accessories Stores, Inc.;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business
• Ensure that we position our banners and billboards in strategic positions all around Charleston – South Carolina
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact car owners, auto repair, maintenance and servicing garages, transport companies and haulage companies by calling them up and informing them of Ken Garland® Car Accessories Stores, Inc. and the products we sell
• Advertise our car accessories and auto spare parts retail store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to car accessories and auto spare part retail stores, it is normal for consumers to go to places (car accessories and auto spare parts retail outlets) where they can get car accessories and auto spare parts at cheaper price which is why big player in the car accessories and auto spare parts stores industry like Advance Auto Parts, AutoZone Inc., Genuine Parts Company, O’Reilly Automotive Inc and co will attract loads of corporate and individual clients.

We know we don’t have the capacity to compete with Advance Auto Parts, AutoZone Inc., Genuine Parts Company, O’Reilly Automotive Inc and co but we will ensure that the prices and quality of all the car accessories and auto spare parts that are available in our store are competitive with what is obtainable amongst car accessories and auto spare parts stores within our level.

• Payment Options

The payment policy adopted by Ken Garland® Car Accessories Stores, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Ken Garland® Car Accessories Stores, Inc. will make available to her clients;

• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for our car accessories and auto spare parts purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a car accessories and auto spare parts retail store business; it might differ in other countries due to the value of their money.

These are the key areas where we will spend our start–up capital on;

• The total fee for registering the business in the Unites States of America – $750.
• Legal expenses for obtaining licenses and permits as well as accounting services (software, P.O.S machines and other software) – $3,300 .
• Marketing promotion expenses for the grand opening of Ken Garland® Car Accessories Stores, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• The cost for shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000.
• The cost for start-up inventory (stocking with a wide range of car accessories and auto spare parts from different manufacturing brands) – $350,000 .
• The cost for counter area equipment – $9,500 .
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750 .
• The cost of purchase and installation of CCTVs: $10,000 .
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a website: $600.
• The cost for our opening party: $7,000.
• Miscellaneous: $10,000.

We would need an estimate of $750,000 to successfully set up our standard car accessories and auto spare parts retail store in Charleston – South Carolina. Please note that this amount includes the salaries of all the staff for the first three months of operation.

Generating Funds/Startup Capital for Ken Garland® Car Accessories Stores, Inc.

Ken Garland® Car Accessories Stores, Inc. is a private registered business that is solely owned and financed by Kennedy Garland and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B:  We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Ken Garland® Car Accessories Stores, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of quality car accessories and auto spare parts a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Ken Garland® Car Accessories Stores, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – manufacturers and suppliers of car accessories and auto spare parts: In Progress

How to Start an Auto Spare Parts Business Successfully

Starting an auto spare part business can be a smart move for anyone who likes and understands the automotive industry. Indeed, even with huge organizations, smaller contenders such as private automotive industries in the auto parts business can still flourish with the perfect technique.

This article will help you determine how to start an auto parts business.

📖 Key takeaways

• The global automotive aftermarket industry continuously grows year after year because of the increase in the number of vehicles (cars, trucks, motorcycles, buses, and other vehicles) on the road, the higher average age of vehicles, and the rise of e-commerce platforms.
• You must conduct market research and decide about your target market, business model, and the product assortment you will include in your offer.
• Also, it is important to develop staff and management processes, especially focusing on an effective inventory management system.

Industry Overview of Auto Parts Business

According to Grand View Research , the global automotive aftermarket size was valued at approximately 448.24 billion in 2023. It is projected to grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2030.

The automotive aftermarket industry’s growth is mainly due to the increased number of vehicles on the roads. According to Statista , 283.4 million vehicles, including passenger cars, motorcycles, trucks, buses, and other vehicles, were registered in the US in 2022. Also, the second important factor for growth is the continuously rising average age of vehicles, which can be seen from the latest data from the Bureau of Transportation Statistics in the US .

The third reason for industry growth lies in the growth of the e-commerce industry and many platforms that make it easy for customers to search for all the parts they need based on the right vehicle model. These new and improved customer experiences allow many people to buy spare car parts for their vehicles through these online platforms.

Accidents go hand in glove with running traffic, and people like to replace the damaged car parts immediately. After assessing all the accident costs, insurance companies suggest aftermarket parts instead of original manufacturer parts (OEM). So, both parts can capture a good sale. Ensuring you provide the right parts for different makes and models is crucial for customer satisfaction and retention.

How to Differentiate Your Vehicle Spare Parts Business?

You can foster a spare parts business by establishing short-term promotions to improve sales or by investing in high-level expertise & excellence in your shop. You may deal in both OEM and aftermarket parts, offering all the parts such as AC compressor, brakes, turbocharger, steering rack, suspension, shocks, struts, and fuel pumps, all with a full warranty and guaranteed exact fit.

Besides offering your clients better value, prompt delivery, a wider range, and better quality or specialty items that are hard to get elsewhere, you can also offer work to build more grounded, long-term client relationships .

1. Market Research is the Key Factor

If you are determined to make a successful start, you have to complete your market research . In this regard, you have to make many game-changing decisions, such as:

• Decide on the area of your business . For example, you must decide whether to sell only automotive parts, truck parts, motorcycle parts, or a mix of all of them.
• What is your target market ? Your target market will depend on what types of spare parts you will sell (car, truck, or motorcycle parts)
• The size of the market . How big is the universe of automotive parts?
• What business model will you use ? The most important difference in business models is whether traditional brick-and-mortar stores are used for physical shopping or an e-commerce platform allows customers to search for parts and accessories by year, make, and model, ensuring they find the perfect fit for their vehicle.

Studying the target market will help you decide what products your customers tend to buy.

Plus, learn how to tackle a competitive market. The marketing of your projected area needs a thorough study. You must have a decent auto spare business plan before you take risks in this business .

2. The Location for a Vehicle Auto Spares Business Should Be Attractive

The location matters much in shaping the success of your auto parts business if you base your business model only on traditional shops. You should choose your business location where many cars and trucks are seen en route. It is needless to say, you should avoid starting an auto parts business in a rural area. Many locations can be attractive for this business, such as:

• Shopping centers and malls
• Industrials regions
• Urban territories
• Within central business development areas

People would prefer to visit your auto spare parts business because of the quality service and the kind of parts you offer.

Related :  How to Make Money Online with Cars

3. Highly-Demanded Products for Auto Parts and Car Accessories Business

Your target market and business strategy combined to play a major role in selling your automotive parts. There are various parts for you to choose from. Some would like to deal with just one brand, such as Toyota’s spare parts. Others may have some expertise in one-product selling comprising:

• Cooling systems
• Suspension parts
• Braking systems
• Engines etc.

There are several parts you can deal with. The parts that you can comfortably sell in your spare-parts shop consisting:

• Suspension Parts
• Ball Joints
• Clutch Plates
• Pressure Plates
• Ignition Plugs
• Seat Covers
• Bushes and Shock Pads
• Disks and Hubs
• Rubber Boots
• Brake Pads and Brake Shoes
• Shock Absorbers
• Lubricants and Batteries

In addition to these parts, your shop can also sell car accessories such as car cleaning gel, tire inflators, emergency car tools, car mounts, seat organizers, LED lights, air fresheners, car storage organizers, car care kits, steering wheel covers, scratch removers, and car maintenance products like tire pressure gauges and windshield covers.

The parts can be shipped from local suppliers and global suppliers.

4. The Size of Staff and Management

The size of your business will decide how many employees you need to hire. There may be a need for a bookkeeper who can be answerable for all the everyday exchanges representing the auto spare parts store business. You will also need a cashier and shop assistants for traditional stores.

5. Effective Inventory Management for Auto Parts

You should be answerable for all the business cash inflows and cash outflows. Work to ensure that you have a decent inventory management system so you don’t come up short on items that customers require, including a wide range of automotive accessories.

Stocking your store with all items might be hard due to occasional parts shortages. Security is also crucial in managing inventory and preventing theft. You can begin with fast-moving products and order extra to ensure fast-moving parts are in stock.

If you want to establish your auto parts business, you need to develop effective strategies to maximize your spare parts sales. This includes offering a wide range of products, such as motorcycle accessories and parts.

Additionally, providing repair kits and tools for automotive maintenance can attract more customers looking for comprehensive solutions.

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