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Yale University

yale phd marketing

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Graduate & professional study.

Yale offers advanced degrees through its Graduate School of Arts & Sciences and 13 professional schools. Browse the organizations below for information on programs of study, academic requirements, and faculty research.

yale phd marketing

Graduate School of Arts & Sciences

Yale’s Graduate School of Arts & Sciences offers programs leading to M.A., M.S., M.Phil., and Ph.D. degrees in 73 departments and programs.

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School of Architecture

The Yale School of Architecture’s mandate is for each student to understand architecture as a creative, productive, innovative, and responsible practice.

yale phd marketing

School of Art

The Yale School of Art has a long and distinguished history of training artists of the highest caliber.

yale phd marketing

Divinity School

Yale Divinity School educates the scholars, ministers, and spiritual leaders of the future.

yale phd marketing

David Geffen School of Drama

The David Geffen School of Drama graduates have raised the standards of professional practice around the world in every theatrical discipline, creating bold art that engages the mind and delights the senses.

yale phd marketing

School of Engineering & Applied Science

The Yale School of Engineering & Applied Science is at the cutting edge of research to develop technologies that address global societal problems.

yale phd marketing

School of the Environment

The School of the Environment is dedicated to sustaining and restoring the long-term health of the biosphere and the well-being of its people.

yale phd marketing

Jackson School of Global Affairs

The Jackson School of Global Affairs trains and equips a new generation of leaders to devise thoughtful, evidence-based solutions for challenging global problems.

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Yale Law School hones the world’s finest legal minds in an environment that features world-renowned faculty, small classes, and countless opportunities for clinical training and public service.

yale phd marketing

School of Management

School of Management students, faculty, and alumni are committed to understanding the complex forces transforming global markets and building organizations that contribute lasting value to society.

yale phd marketing

School of Medicine

Yale School of Medicine graduates go on to become leaders in academic medicine and health care, and innovators in clinical practice, biotechnology, and public policy.

yale phd marketing

School of Music

The Yale School of Music is an international leader in educating the creative musicians and cultural leaders of tomorrow.

yale phd marketing

School of Nursing

The Yale School of Nursing community is deeply committed to the idea that access to high quality patient‐centered health care is a social right, not a privilege.

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School of Public Health

The School of Public Health supports research and innovative programs that protect and improve the health of people around the globe.

Faculty of Arts and Sciences (FAS)

The Faculty of Arts and Sciences is composed of the departments and academic programs that provide instruction in Yale College and the Graduate School of Arts and Sciences.

Centers & Institutes

A number of our centers and institutes offer additional opportunities for graduate and professional study.

  • Doctoral Programs
  • Behavioral Marketing

Behavioral Marketing Faculty

Corey Cusimano Assistant Professor of Marketing Ph.D. University of Pennsylvania

Jason Dana Associate Professor of Management and Marketing Ph.D. Carnegie-Mellon University

Ravi Dhar George Rogers Clark Professor of Management and Marketing, and Director of the Yale Center for Customer Insights Ph.D. University of California at Berkeley

Shane Frederick Professor of Marketing Ph.D. Carnegie Mellon University

Joowon Klusowski Assistant Professor of Marketing Ph.D. The Wharton School

Nathan Novemsky Professor of Marketing Ph.D. Princeton University

Taly Reich Associate Professor of Marketing Ph.D. Stanford University

Deborah Small Adrian C. Israel Professor of Marketing Ph.D. Carnegie Mellon University

Gal Zauberman Joseph F. Cullman 3 rd Professor of Marketing Ph.D. Duke University

At home, abroad, working, interning?  Wherever you are this summer, contact OCS or make an appointment for a virtual advising session. We are available all summer! 

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Your Personal Marketing Plan

Developing a well-thought out professional narrative to market yourself to employers is essential to an effective career search, particularly for PhD students and postdocs who are considering a transition away from academia. It will establish the picture of you that potential employers take away from your resume and interviews.  It is important to devote time to thinking about about the full range of your skills and experiences and how you would like to present them to employers. After all, if you don’t have a clear idea of your professional value, it will be difficult to convince employers. Developing a convincing story of your strengths and interests allows you to take control!

The narrative that you develop will be reflected in your application materials and interviews. While an academic CV presents a straightforward portrayal of your research and teaching strengths, a resume can highlight a broader set of skills and interests. Be sure to consider your audience when telling your story.  Using technical and discipline-specific vocabulary is unlikely to be appropriate for everyone, especially once you start to look at opportunities outside of academia.  Communicating complex material to diverse audiences is a key skill that is universally valued, so use this opportunity to showcase your abilities!

A strong professional narrative will address the following questions:

What Relevant Skills Do You Bring?

Think carefully about all skills that you have developed both in and out of the classroom. These include not only the technical skills and knowledge specific to your academic work but also an array of skills, often called “transferable skills,” that may be equally, if not more important to employers. By highlighting your full range of skills in a broader context, you will be able to communicate your value to employers with clarity and confidence.   Learn more about PhD transferable skills here,  and take advantage of the many opportunities at Yale to develop these skills.

Why Are You Interested in this Career?

Explain what motivates your career interest in terms of your interests and skills, and refer to your experiences to demonstrate your ongoing or developing interest in a given industry or role. For graduate students, the more successfully that you can convey the message that you have an active interest in this new career, rather than giving the impression that it is a Plan B to a career in academia, the more appealing of a candidate you will be.

Questions that are likely to crop up include: “Tell me about yourself”, “Explain your interest in ___”, and for PhD students and postdocs, “Why are you leaving academia?” Dedicate the time to construct a confident and clear narrative that conveys your motivation and genuine interest in making this transition to potential employers. Your story will be unique to you and will reflect your skills, interests, and preferences for different aspects of work life. As part of your story, you should draw upon your past experiences to explain your ongoing and developing interests in certain roles or industries to potential employers. Since many firms consider “demonstrated interest” to be important to their hiring decision, consider investing in activities while at Yale in order to explore and gain experience in industries, careers, or functional areas that you might ultimately be interested in. Click here for some ideas on how to get experience while at Yale.

yale phd marketing

Assess your Skill Set

The resources below can help you identify your particular skill set. These skills are a key input into the professional narrative that you will employ in your resume, cover letter, and interviews.

  • Self-assessment tools and transferable skills
  • Why do we talk badly about outselves? from Inside HigherEd

yale phd marketing

Highlight the Skills that Matter to an Employer

The skills demanded by an employer will depend on the function and tasks of a particular job. In your application and interviews, you will want to emphasize these skills in order to showcase your fit for the job. To learn about what skills employers value,  you can:

  • Read job descriptions on sites such as LinkedIn or Indeed.com
  • Conduct   informational interviews with alums
  • Talk to employers at campus events

yale phd marketing

Craft your Story

For more advice on telling your story and developing your narrative, see:

  • OCS tips and worksheets on Telling Your Story
  • Preparing for the Non-Academic Interview  (Inside Higher Ed)
  • What’s your Story?  (Harvard Business Review)
  • Your Personal Marketing Plan (sciencemag.org)

Explore Job Market Insights In partnership with

Search continually updated U.S. market trends to learn about job types (job functions), growth trends, and desired skills. The results will include general information about each job (functional area), employment trends from the past two years and projections for the next 10 years, employers that have that role, desired education level, skills for the position, and more!

TWO WAYS TO SEARCH:

  • Find Career Data by Selecting Keywords: Enter keywords of various job titles and choose a state or search nationwide to learn more about that job.
  • Filter by Industry and Occupation: Search by industry and choose among popular occupations/job titles within that industry.
  • Find career data by selecting keywords Keyword Search
  • or, by filtering for industry and occupation Industry Search

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)

Occupation Description

Employment trends, top employers, education levels, annual earnings, technical skills, core competencies, contact & location.

55 Whitney Avenue, 3rd Fl. New Haven, CT 06510

SERVICE HOURS

Academic Year Summer Hours
M Monday 8:30am - 5pm 8:30am - 4:30pm
T Tuesday 8:30am - 5pm 8:30am - 4:30pm
W Wednesday 8:30am - 5pm 8:30am - 4:30pm
TH Thursday 8:30am - 5pm 8:30am - 4:30pm
F Friday 8:30am - 5pm 8:30am - 4:30pm

The office is closed weekends, holidays, and recess days .

Office of Career Strategy

Visiting yale.

School of Management 2023 – 2024

Doctoral degree program.

The doctoral program is taught by the faculty of the Yale School of Management and is intended for students who plan scholarly careers involving research and teaching in management. The program is small and admits only a few highly qualified students each year. Currently, specialization is offered in the management fields of accounting, financial economics, marketing, operations, and organizations and management.

Each student develops a customized course of study in consultation with the relevant faculty members and the director of graduate studies for the program. During the first two years, students normally take three or four courses each term, gain experience in research, and prepare for the qualifying examination in their chosen areas of concentration. All program requirements except the dissertation must be completed prior to the start of the fourth year of study.

Students typically take five years to complete the program. Upon completion of the program, most students elect careers that combine scholarly research with teaching in a university setting.

This program has been designed to enable a student to concentrate in any of a number of traditional or innovative areas of the management process. The format allows informal arrangements to surface in response to diverse faculty and student talents and interests. Flexibility is a central feature of the doctoral program. We expect area studies to evolve as faculty strengths and interests change and grow.

Program Offerings

The courses offered in the doctoral degree program may change from year to year according to student and faculty interests. The courses listed below are the core courses and those designed specifically for this program’s different specializations. Additional courses of interest are offered throughout the University.

  • ECON 500 and 501, General Economic Theory: Microeconomics
  • MGT 611, Policy Modeling
  • MGMT 700, Seminar in Accounting Research I
  • MGMT 701, Seminar in Accounting Research II
  • MGMT 702, Seminar in Accounting Research III
  • MGMT 703, Experimental Economics
  • MGMT 704, Seminar in Accounting Research IV
  • MGMT 720, Models of Operations Research and Management
  • MGMT 721, Modeling Operational Processes
  • MGMT 731, Organizations and the Environment
  • MGMT 733, Theory Construction
  • MGMT 737, Applied Empirical Methods
  • MGMT 740, Financial Economics I
  • MGMT 741, Financial Economics II
  • MGMT 742, Theoretical Corporate Finance
  • MGMT 745, Behavioral Finance
  • MGMT 746, Financial Crises
  • MGMT 747, Empirical Asset Pricing
  • MGMT 748, Empirical Corporate Finance
  • MGMT 750, Seminar in Marketing I
  • MGMT 751, Seminar in Marketing II
  • MGMT 753, Behavioral Decision-Making I: Choice
  • MGMT 754, Behavioral Decision-Making II: Judgment
  • MGMT 755, Analytical Methods in Marketing
  • MGMT 756, Empirical Methods in Marketing
  • MGMT 758, Foundations of Behavioral Economics

Students are encouraged to work closely with faculty members to develop, conduct, and report significant research. Students design their program of studies in consultation with faculty members. However, each student’s program has at its core a small number of important common courses. For example, a marketing student’s program of study usually includes all doctoral seminars taught by the marketing faculty, some doctoral seminars taught by other Yale School of Management faculty, and a considerable number of graduate-level courses in related departments outside the School of Management. Courses taken outside the School of Management are usually taken in the departments of Economics, Psychology, and Statistics and Data Science. Other departments and schools of interest include Sociology, Political Science, and Law.

Individualized Study

The number of doctoral students admitted each year is limited, enabling each student to obtain individual instruction and guidance. Students may, for example, take tutorials with faculty members on specific topics not covered by formal courses. In addition, students work with the faculty and with their student colleagues on research projects to gain experience and sharpen skills in their areas of special interest.

Multiple Learning Methods

Doctoral students engage in a wide variety of learning activities. Formal course work is important, but just as important are the informal seminars, colloquia, research projects, opportunities to assist in teaching, and various other activities that can help one understand and deal competently with management and organizational phenomena.

Interdisciplinary Study

Students are encouraged to develop programs that draw on courses and learning experiences from a variety of academic disciplines. The School maintains working relationships with various departments and other professional schools at Yale University.

Requirements for Admission

The program admits promising students whose academic backgrounds are in the behavioral sciences, business, economics, statistics, mathematics, engineering, or the liberal arts.

For more information, refer to the Graduate School of Arts and Sciences Bulletin’s Policies and Regulations section https://catalog.yale.edu/gsas/policies-regulations .

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COMMENTS

  1. Marketing | Yale School of Management

    The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

  2. Quantitative Marketing | Yale School of Management

    The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing.

  3. Behavioral Marketing | Yale School of Management

    The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

  4. Doctoral Programs | Yale School of Management

    Doctoral Programs in Accounting, Financial Economics, Marketing, Operations, and Organizations and Management. The Doctoral Program gives students unparalleled expertise in management. Candidates work under Yale SOM's distinguished faculty, learning side by side with diverse and accomplished scholars.

  5. Marketing | Yale School of Management

    The Yale Center for Customer Insights Discovery Projects give students the opportunity to drive innovative solutions for real-world marketing problems. MBA students work in teams, under the guidance of faculty, to tackle a current business challenge at a real corporation.

  6. Graduate & Professional Study | Yale University

    Yales Graduate School of Arts & Sciences offers programs leading to M.A., M.S., M.Phil., and Ph.D. degrees in 73 departments and programs.

  7. Faculty | Yale School of Management

    Master of Advanced Management MBA graduates of top business schools around the world spend a year at Yale. Master's in Asset Management Intensive introduction to investing with leading faculty and practitioners.

  8. Doctor of Philosophy (Ph.D.) in Marketing 24 months PHD ...

    The goal of the doctoral program in marketing at Yale is to prepare students to do creative and original research that expands the frontiers of knowledge in marketing. To do cutting edge research, students need to be trained in basic disciplines such as economics, statistics, computer science and psychology. They also need to gain knowledge of ...

  9. Your Personal Marketing Plan - Yale University

    Developing a well-thought out professional narrative to market yourself to employers is essential to an effective career search, particularly for PhD students and postdocs who are considering a transition away from academia.

  10. Doctoral Degree Program | Bulletin of Yale University

    Doctoral Degree Program. The doctoral program is taught by the faculty of the Yale School of Management and is intended for students who plan scholarly careers involving research and teaching in management. The program is small and admits only a few highly qualified students each year.