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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

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Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

21 Tips On Designing Effective Presentations Like a Pro

Chetan saiya.

Whether you’re presenting for business, school, or a big convention like TED, preparing and delivering an effective presentation is something most people have to do at one point or another. While the task may seem daunting, there’s a wealth of information available on how to properly take your idea through the design phase to delivery. At CustomShow we’ve rounded up 20 tips on designing and delivering presentations from those who’ve written on the topic before.

1. Tell a story-  Harrison Monarth

“Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.” Read his full article here .

2. Make your stories succinct-  Kelly Vandever ‏

“Business audiences want to spend their time wisely.  If your story starts to sound like the script from a movie, you risk losing your audiences to the demands of their workday.” Read her full article  here .

3. Be Bold With Your Pauses –  David Masters  

“Speaking slowly makes your audience more interested in what you’ve got to say. By not rushing, you’re showing that you’re a confident person. You’re someone who’s worth listening to.” Read his full article  here .

4. Choose your fonts wisely-  Gavin McMahon  

“Both typeface — the form of the letters you see, and typography — the format of the letters on a page, have a profound influence on the meaning you extract from the written word.” Read his full article  here .

5. Organize your content-  Garr Reynolds  

“No matter how great your delivery, or how professional and beautiful your supporting visuals, if your presentation is not based on solid content, you can not succeed.”  Read his full article  here .

6. Explain your graphs well-  Michael Erard 

“Use a word or phrase that describes a geometric or spatial quality of a line or a space on a graph as a stand-in for the phenomenon itself. Not just any word, either, but something with snap.” Read his full article  here .

7. Frame your presentation-  Gavin McMahon  

“Framing is critical to your presentation, conversation or message. A very successful advertising executive told me his strategy for winning a pitch. “I always want to go first.” He said, “that way, I can set up with the client what they should be looking for in an ad agency. Not just how they should look at the creative work, but what’s important in a partner.” Read his full article  here .

8. Create a Sense of Urgency- Brian Clark

“Never pressure people to PUSH them into purchasing. Instead, use pressure to PREVENT them from procrastinating.” Give people a logical reason why they should buy now, and more people will.” Read his full article  here .

9. Keep it simple-  Jon Thomas 

“When creating your presentations, make a concerted effort to keep your slides as simple as possible.  A single image with your main point (or even no words at all) will resonate in your audience’s mind as the important information comes from you!” Read his full article  here .

10. Make eye contact with everyone in the room-  Scott Young 

“You shouldn’t focus all your attention on the decision maker since secretaries and assistants in the room may hold persuasive sway over their boss.” Read his full article  here .

11. Practice (but  not too much) –  Meaghan Edelstein

“While practicing is recommended and even encouraged, do not turn your presentation into a memorized monologue. Massura practices but avoids “full-fledged rehearsals because they can really spoil the ‘magic’ of a presentation.” So what is the right amount of rehearsal? Wion advises “Practice to the point that you know your material to a conversational point but don’t over practice to the point that you can’t adjust.” Read her full article  here .

12. Don’t use ALL CAPS-  Ken Krogue 

“Only use all caps in headlines and occasionally for emphasis. USING ALL CAPS IS LIKE YELLING AT SOMEONE FOR EMPHASIS! People aren’t used to reading all capital fonts and you lose readability.” Read his full article  here .

13. Use video or audio-  Garr Reynolds  

“Use video and audio when appropriate. Using video clips to show concrete examples promotes active cognitive processing, which is the natural way people learn.” Read his full article  here .

14. Favor pictures over text-  Carmine Gallo

“There are no bullet points on the slides of the best TED presentations. There are pictures, animations, and limited amounts of text—but no slides cluttered with line after line of bullet points. This technique is called “picture superiority.” It simply means we are much more likely to recall an idea when a picture complements it.” Read his full article  here .

15. Videotape yourself-  Sarah Kessler 

“You can’t know how you come off to people until you see it. Recording yourself is the best way to target the areas where you can improve. ”  Read her full article  here .

16. Make sure it passes the glance test- Nancy Duarte

“An audience  can’t   listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway). So make sure your slides pass what I call the glance test: People should be able to comprehend each one in about three seconds.” Read her full article  here .

17. One idea per slide –  Mark McGuinness 

“Simplicity – focusing on core themes and eliminating fluff – is the key to a lot of great design, great writing , great music, great dance, and great art of many kinds. It’s also one of the things that makes presentations powerful and memorable.”Read his full article  here .

18. Focus on benefits to the audience-  Darlene Price  

“Ask them to confirm the benefits that are important to them. Throughout the presentation, notice when listeners affirmatively nod their heads, take notes, or smile in agreement. Use this opportunity to check in.” Read her full article  here .

19. Don’t use images unless appropriate- Paul Shapiro  

“An image is worth a thousand words, so unnecessary images (like generic stock photos) are like adding thousands of unnecessary words to your slides.”

Paul Shapiro is the CEO of CustomShow and has worked with the company for over a decade to build and deliver the best presentations possible. CustomShow is the result of bringing together design, management and the latest Cloud-based technologies. Website:  CustomShow.com

20. Provide a summary of your topic at the end-  Matteo Cassese  

“Provide your audience with a summary, a bird’s eye view of the material that you’ve covered. It will provide meaning to them, it will reinforce the meaning of the climax and it will help them not only make sense of your material but also aid them in remembering.” Read his full article  here .

21. Ask “What do you want the audience thinking when you’re done”-  Scott Britton

“Working backwards from establishing this goal, you can focus the meat of your content to engineer a specific feeling keeping keen attention to the intense moments , such as the unveiling of your product and your parting words.” Read his full article  here .

Have a tip of your own? Tweet it to us at @CustomShow and we’ll include it in our next roundup.

With every good presentation is a good presentation builder that fit the intricacies and identity of your organization. At CustomShow, we believe our presentation software can do just that.

We have compiled a valuable resource of 21 tips on designing and delivering presentations, drawing from the insights of those who have written on the topic before. By incorporating these tips into your presentation approach, you can enhance your design skills and deliver impactful presentations that captivate your audience. Remember, effective presentation design and delivery are key components in conveying your message effectively and leaving a lasting impression.

Meet with our Sales Team

Our sales team can work with you to understand and tailor customshow to work for your business needs..

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by Tom Rielly • June 15, 2020

Keeping your presentation visuals minimalistic, simple, and clear is just one important step to remember when designing a hit presentation. Leaving nothing to chance, great presenters prove quite methodical as they prepare. Here’s a checklist for everything you need to keep in mind before your next presentation:

1. Choose the right software for your needs

The easiest way to select the right presentation software for you is to simply find the one that is native to your device. For example, if you have a Mac, use Apple Keynote, if you work on Windows, use PowerPoint. Google Slides is recommended if you’re working with someone, as it makes collaboration very easy. Another software option is Prezi: a specialty tool called Prezi that creates a presentation using motion, zoom, and panning across one giant visual space.

2. Organize your files

As you develop your script and visuals, you will need to start assembling all the assets for your slides. Create a unique folder on your computer to hold these items. Keep the folder organized by media type (presentation drafts, photos, videos, scripts) and back them up frequently to the Cloud or external disk. Label each file with a specific descriptive name, e.g. “Susan Johnson singing magpie 2020”, as opposed to “IMG_4043.jpg”, which can make it confusing to find your assets. The more organized you are up front, the easier preparing for your presentation will be.

3. Prepare your presentation materials

Make sure your presentation materials (script, graphics, actual slides) are saved in at least two safe spots (for example, your computer and an external USB drive) and are backed-up frequently. If you are using an online presentation software, such as Google Slides, be sure to also download a copy of your presentation in case the internet connection is unreliable. Having all the individual assets on hand in addition to your presentation slides can be helpful if you experience tech issues before presenting, or if you need to make any last minute changes. Make sure to label your final presentation with the title and your name so it’s easy to find.

4. Practice, practice, practice!

Remember, practice makes perfect. People often run out of time making their presentations and have no time to practice. Most TED speakers practice at least ten times. Neuroscientist Jill-Bolte Taylor gave one of the most successful Talks in TED history with nearly 27 million views. How did she do it? She practiced her Talk over 40 times! By rehearsing multiple times you will naturally memorize your Talk, which means you won’t need note cards when you give your final presentation.

5. Do a final test run

Before presenting, make sure the equipment you need is working properly. It’s generally good practice to rehearse standing on the exact stage with the exact lighting using the exact computer that you will be using in your final presentation.

Here’s a quick checklist of what to look for when testing your equipment:

• If you're not using your own computer, the one provided might be slower and have trouble playing media. If you have videos or other media, make sure they play correctly
• Test the projector to make sure it’s HD
• Make sure images are clear
• Test the sound of any clips you use, as this is what goes wrong most frequently
• If you’re using a mic, test the volume

Don’t let technical issues or other blunders overshadow your presentation. By following these guidelines, and with a little preparation, you can engineer out the problems BEFORE they happen.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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presentation delivery vs content vs structure

I often find myself metaphorically banging my head on my desk…

Perhaps it’s because actually giving presentations is what scares most people most, but I’m continually asked to deliver training courses which concentrate on “giving presentations”. (Side note, you might want to check out the three levels of impact for your presentation because this post goes hand in had with that.) But it’s not all about what you do in the room.

It’s not just about how you deliver your presentation

You might have heard the adage “Train hard, fight easy”. It’s used as a military motivation but there’s a lot of truth in it. If you’re preparation is as good as it needs to be, the actual presentation will be easier (but not necessarily actually easy).

So if it’s not about the delivery alone, what is it?

It’s a Venn Diagram

Without the right content your presentation is pointless. Without structure no one can understand it. And without the right delivery no one will pay attention anyway.

Let’s do a brief run-through of those three components to your presentation

Content is pretty obvious, right? It’s your material. Well yeah, but it’s also what you don’t say. Its your references and your background research. It’s your preparation of answer to questions – even the ones that never get asked… but yeah, it’s the easiest of the three

Delivery is also obvious – it must be, because that’s how people see what you give them in a presentation. It’s also the bit they tend to talk to you about and it’s what most people want me to help them with.

Structure etc is the forgotten hero. I’m including not just the order of what you say, but things like signposting here – breaking things up into chapters – and having the chapters in the right order. I’m including things like making sure you use jargon only when it’s appropriate and eve things like how long your presentation is.

What about the intersections of the diagram?

Pretty obviously the intersection of all three is the golden slot, right?

So how about content and delivery together? It’s chaos. It’s an engaging delivery but no one can take much in, because material is just thrown at the audience. At worst they can’t cope with it at all and at best they spend more and more of their mental energy figuring out the structure – which leaves them less headspace to remember things.

Next is cool content and the right structure . It’s boring. It might be massively worthy and important but no one cares because the delivery makes them want eat their own elbows in frustration.

Then there’s the intersection of design and delivery . Wooo-hooo… What a ride.. but what a pointless ride!

Is there a silver bullet for the perfect presentation?

Probably not, to be honest. But what definitely exists is the need for all three to be part of your process. And because everyone has a tendency to find different parts of the presentation-process easier than others, I’ve got a few questions to help you think about getting the balance right.

• Do you design your presentation at a computer? Chances are you’re messing up on the structure/design. It’s not going to help your delivery but it’s definitely going to mess with your head. Why? Because as soon as you start to work digitally you put a nail through your creativity – you start to think in the way the software things. You’ve got no other choice.
• Do you start thinking about your presentation a looooong way in advance, jotting things down as they occur to you, ready to be put together later? Nope? Well then your content is probably going to suffer. Collating your thoughts in one go is a recipe for missing out the things that (by definition) aren’t obviously necessary to you. But what if they are from the audience’s perspective?!
• Do you get plaudits on how well you delivered and how engaging your presentation was? Great. But if what they’re complimenting you on is your presentation and not talking about how they’re going to use it, your presentation might as well have been a song and dance routing. (Sorry about that!)
• Do you find your audience either not doing things they “obviously should” if they’ve understood your presentation? Could be your delivery wasn’t up to snuff!
• Do you find your audience come back to you with questions you think you answered? This can be either at the time or later. Either way, it’s likely that your structure was letting you down and they couldn’t find the information in the, well… in the other information.

I know it’s partially going to be my bias but have you noticed how often the issue is delivery, rather than content or structure/design?

I’m not saying delivery doesn’t matter! I’m saying there are other things that matter as much but that we don’t pay as much attention to them.

The solution is, at least in part, to schedule the proper amount of time to sort out your content and structure before you even begin to think about delivery. For all that I’ve drawn the three things as an overlapping Venn diagram, that’s for looking at importance. In terms of timetables there’s a very clear order:

• get your content clear in your head – or better yet, clear outside of your head on paper or something
• find the best structure and design for that content
• once you’ve sorted out what you’re going to say and how you’re going to say it, look to your delivery skills

It’s not rocket science! (To do it absolutely right and to do it using very structured tools to help if you struggle with this, with the discipline for this or just want to get the absolute best, look at the Presentation Design Pack .)

Really informative but you left out the part of the common ground that all the three elements shared at the same time. You even added a venn diagram, which pointed the middle intersection, but you didnt even comment anything about it.

Spot on Eseajid – I didn’t, and I probably should do at some point in the future, you’re right. What I was trying to do here was raise awareness about the need for the three parts is equal partners in “getting it right”… but for completeness I should have talked about that overlap bit, you’re right.

I really appreciated how you presented the three elements and even included a helpful venn diagram to illustrate their relationship. However, I noticed that you didn’t discuss the common ground that all three elements shared at the same time. It would be great if you could provide some insight or analysis on this middle intersection. Keep up the great work with presentation delivery vs content vs structure those content!

You’re spot on there, I didn’t mention it, largely ‘cos it’s the inevitable outcome of getting the three component parts right individually. 🙂

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Effective Presentation Design & Delivery

• Design and Presentation Tools
• Preparing your Presentation
• Presenting to an Audience
• 4. Copyright
• 5. Attribution
• 6. Assessment
• 7. Examples & Resources

Three Modes of Delivery

Through your:

Most of the information that you convey should come from you (your voice). You are your own best visual aid. You can make the audience connect with what you are saying.

Visuals are great for emphasizing or highlighting certain points, but you never want your visuals to overtake your presentation or distract your audience.

Handouts are a good way for providing your audience with information that would be hard to decipher from a slideshow (detailed charts, graphs, etc.). Handouts also give your audience a physical takeaway they can refer to later.

image credit: "old school"   Some rights reserved by SummerRain812

Know your Audience

In order to understand and fulfill the mission of your presentation, you need to research your audience. You need to determine your audience's level of experience in your subject and you need to determine what their expectations are for your presentation.

Once you have a good grasp of your audience, you can decide what to include or leave out of your presentation.

Preparing a Mission Statement & Goals

1. Before you start planning your presentation, it is important that you determine why you are giving your presentation. What is the mission? What are you trying to get your audience to do?

2. After you've developed your mission statement, you should set goals for accomplishing that mission statement. Your goals are concrete steps that you will take during your presentation.

Example Mission Statement:   "To raise awareness about climate change, its causes and effects, and incite the audience to take action."

Example Goals: Provide history of climate change, show charts illustrating increasing CO2 emissions, show video of environmental effects,  and offer solutions for curbing C02 emissions.

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• PLoS Comput Biol
• v.17(12); 2021 Dec

Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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25 Tools for Creating and Delivering Amazing Presentations

• May 13, 2024
• by Steven Austin

25 Best Presentation Tools for Marketing and Sales in 2024

As a marketer or sales professional, one of the most important skills to master is the ability to deliver engaging, persuasive presentations. Whether you‘re pitching a new product, sharing data with your team, or building brand awareness with a webinar, strong presentation skills will serve you well.

Luckily, in 2024 there is no shortage of powerful presentation tools to help you create stunning presentations that wow your audience. Long gone are the days of flipping through slide after slide of boring bullet points. The best presentation software today allows you to create interactive, multimedia experiences that leave a lasting impact.

To help you find the right tool for your needs, we‘ve rounded up 25 of the top presentation tools on the market. These span the range from standard tools like PowerPoint to new cloud-based platforms built for today‘s hybrid and remote work. We‘ll share an overview of each tool‘s key features and pricing to help you compare.

But first, let‘s cover what to look for in a great presentation tool and how to create presentations that deliver results for your marketing and sales efforts.

What Makes a Great Presentation Tool?

The right presentation tool can make crafting an effective presentation much easier and less time-consuming. Here are some of the top features to look for:

Ease of use: A good presentation tool should be intuitive to use, even for those who aren‘t design experts. Look for tools with drag-and-drop interfaces, pre-built templates, and simple customization options.

High-quality visuals: Your presentations should incorporate compelling charts, graphics, images, and videos. Some tools have built-in assets you can use, or make it easy to import your own.

Interactivity: To boost engagement, look for tools that let you add interactive elements to your presentations, like real-time polls, embedded social feeds, links, and navigation.

Collaboration features: For marketing and sales teams, it‘s important to be able to collaborate on presentations. The best tools make it easy to co-create and provide feedback.

Analytics: Some presentation platforms provide analytics that show you how many people viewed your presentation, how long they spent on each slide, and more. This can provide valuable insights.

Integrations: Presentations don‘t exist in a vacuum. Look for tools that integrate with the other software your team uses, like CRM, marketing automation, and video conferencing tools.

Now that you know what to look for, here are 25 of the best presentation tools to consider.

25 Top Presentation Tools for 2024

Microsoft PowerPoint Still the standard for many organizations, PowerPoint has evolved to keep up with the times. The latest version includes new features like Presenter Coach to analyze and improve your delivery.

Apple Keynote The main alternative to PowerPoint, Keynote is known for being easy to use and helping users create sleek, streamlined presentations. Keynote integrates with other Apple software.

Google Slides For teams that use Google Workspace tools, Google Slides is a natural choice. Multiple people can collaborate on a presentation simultaneously, and changes are saved automatically.

Prezi Prezi popularized the animated, non-linear presentation style. The platform is now fully cloud-based and has added analytics and interactivity features.

Beautiful.ai This presentation tool uses artificial intelligence to suggest design layouts based on your content. It offers a variety of templates for different industries and use cases.

Canva Known for its drag-and-drop visual design tools, Canva also offers presentation templates and easy animation options. The platform integrates with many other tools.

Visme Visme aims to be an all-in-one visual content tool with templates for presentations, infographics, documents, videos, and more. It offers a library of assets and the ability to collaborate.

Haiku Deck Designed for simplicity and impact, Haiku Deck makes it easy to create image-centric presentations on any device. You can publish and share your presentations online.

Zoho Show Part of the broader suite of Zoho tools for businesses, Zoho Show offers robust collaboration and privacy options. You can import PowerPoint files and publish to YouTube.

Slidebean Slidebean uses AI to automate presentation design based on your content. It‘s browser-based for easy editing and sharing. The platform also offers built-in analytics.

Genially With Genially, you can create interactive presentations, infographics, dossiers, and more. It offers a large library of templates and assets, plus the ability to integrate live web content.

Piktochart While primarily an infographic tool, Piktochart also offers presentation templates. It‘s a good choice if you want to create data-heavy, visual presentations.

Vyond For video presentations, Vyond is an easy way to create animated content. You can choose from a library of characters and scenes, or create your own.

Loom Loom is a browser-based screen and webcam recording tool that makes it easy to create and share guided presentation videos.

mmhmm Aimed at making remote presentations more engaging, mmhmm lets you overlay your webcam video on your slide content with different layouts and effects.

Ludus Ludus takes a modular approach to presentations, letting you combine over 40 types of content blocks to create interactive decks with embedded 3D models, code, and more.

Paste by WeTransfer This browser-based tool offers an intuitive interface for creating and collaborating on presentations, with easy drag-and-drop and a library of templates.

Pitch Pitch bills itself as "presentation software for modern teams," with features for collaboration, branded templates, and integration with tools like Slack and Unsplash.

Powtoon For a lighthearted, fun approach, Powtoon provides templates and characters to help you create animated, cartoon-style video presentations.

Animaker Another browser-based animation tool, Animaker offers both video and GIF templates that can work well for short, engaging presentation content.

Eeos This "no-code" platform lets you create interactive presentations by linking drag-and-drop elements. It integrates with Salesforce for easy access to customer data.

Slidecast With Slidecast, you can build "microsites" that combine slides, video, live chat, and other interactive elements for a multimedia presentation experience.

Keynote Not to be confused with Apple‘s Keynote, Keynote is a presentation platform designed for enterprises to create interactive "storyboards" and reports.

Webinato Aimed at webinar presentations, Webinato offers interactive tools like real-time chat, polls and surveys, whiteboards, and more.

PopAxium Another webinar-oriented tool, PoaXium offers a simple interface for building and scheduling live or pre-recorded webinars enhanced with chatbots, Q&As, and more.

How to Create Presentations That Engage Your Audience

Having the right tool is only part of the equation. To create presentations that deliver real results, you need to approach it with your audience in mind. Here are some tips:

Focus on storytelling. Rather than just presenting information, use your presentation to tell a compelling story with a beginning, middle, and end. Use characters and examples your audience can relate to.

Keep text minimal. Avoid slides with giant walls of text. Instead, use short phrases and compelling visuals to convey your message. Keep your audience focused on you, not reading the slides.

Use high-quality assets. Low-res images or yawn-inducing clip art will make your presentation look amateurish. Invest in quality photos, graphics, charts, and videos that support your points.

Make it interactive. Whenever possible, give your audience opportunities to engage with your presentation through chat, polls, Q&A, or activities. This keeps their attention and provides valuable data.

Practice, practice, practice. The best-designed presentation will still fall flat if not delivered well. Practice ahead of time to get comfortable with the material and smooth out your pacing and transitions.

Using Presentations in Marketing and Sales

Now that you know how to choose a presentation tool and craft an engaging deck, how can you put this to use in your marketing and sales efforts? Here are some ways presentations can support your success:

Marketing presentations:

• Webinars to educate audiences and generate leads
• Product demos to showcase features
• Explainer videos to illustrate how your solution works
• Thought leadership presentations at industry events
• Quarterly business reviews to share results with stakeholders

Sales presentations:

• Sales decks to move prospects through the buying journey
• Customized pitches that speak to prospect‘s unique needs
• Data-driven presentations to prove ROI
• Interactive pricing quotes or proposals
• Virtual product walkthroughs to help clients visualize using your solution

The more effectively you use presentations, the better you‘ll be able to engage your audience and drive them to take action. Whether that action is buying your product or signing up for your email list, strategically crafted presentations are a powerful tool.

We‘ve covered a lot of ground in this guide to presentation tools for marketing and sales. You should now have a solid understanding of what to look for in presentation software and how to create compelling presentations. We‘ve also provided an overview of 25 of the top tools on the market for a variety of needs and use cases.

Remember, a presentation is only as good as the story it tells and the action it inspires. Focus on crafting clear, customer-centric messages and delivering them in an engaging way, and your presentations will be a key driver of marketing and sales success.

Do you have a favorite presentation tool we didn‘t cover here? How have you used presentations to support your work? Let me know in the comments!

7.1 Effective Presentation Skills

Learning objectives.

By the end of this section, you will be able to:

• Ensure the slideshow meets the needs of the presentation
• Craft a strong presentation hook
• Identify the key skills for presenting in front of an audience
• Describe the importance of a strong closing

A well-crafted set of slides is essential for an effective presentation. Equally essential are presentation skills. In this first section, we discuss some best practices in presenting. Some people may be apprehensive about presenting in front of a group; others may welcome the challenge. At this point in your academic career, you may have also taken a course in public speaking. Regardless of your prior experience and your feelings about presenting in front of others, some practice and attention to developing your skills as a presenter will be worthwhile. We can all benefit from fine-tuning our public speaking and presenting abilities, even if we are regularly in front of a group. These skills are relevant in all types of meetings, whether in person or virtual.

One of the best ways to improve your presenting is to practice. This can help you work through all of the technological hiccups, as well as set your mind at ease. You should practice in the same space and with the same technology, if possible, as well as practice what you are going to say and your demeanor during the presentation. The importance of this prep work cannot be overemphasized. Consider recording yourself as you are practicing to give you a firsthand look at your presentation skills. This strategy is helpful even if you are presenting fully in person.

Ensuring the Final Presentation Meets Its Goals

In general, to create an effective presentation, you first need to understand the goal or intent of the presentation. Your supervisor may provide those goals, or you may determine them yourself. Regardless, setting your goals first will help you ensure that the look of your slides matches those goals. Presentations can fall into one of the following categories, as outlined in Table 7.1 : persuasive, instructional, informational, or inspirational. Knowing the goal of your presentation helps you set the stage for developing the slides and constructing your narrative.

For example, if you want to create a lively, inspirational presentation to encourage the audience to donate to a nonprofit cause, a gray-tone slide presentation dominated by text will not be effective in meeting your goals.

Opening a Presentation

There are many ways to start a presentation to engage your audience. What you do not want to do is jump right into the content or start by simply introducing yourself. You want your audience to be interested and engaged right away and to want to know more about what you are presenting.

To get your audience interested and engaged in the presentation from the get-go, consider developing a strong opener, or hook . A hook is a statement, story, or question designed to get participants’ attention and pique their interest.

For example, if you are presenting WorldCorp’s sales goals, you could begin with a personal anecdote about how you once set a goal and achieved it. Alternatively, you could ask the audience to think about a time when they faced a lofty goal and found a way to overcome the challenges. Be creative—think about a time when you were in a meeting or presentation and found yourself engaged from the beginning. What did that speaker do to get your attention? Did the presentation include compelling statistics? Maybe a short video or bit of humor got your attention. The hook helps set the tone of the entire presentation and can establish rapport with the group. It is your way to connect with the audience from the initial stages of the presentation.

Also, think about your goals and how they are relevant to the type of presentation you are giving. Do you want to inspire the group and leave them with a call to action? Perhaps your presentation is a training session where you will be assessing the participant’s learning at the end. Keeping the type of presentation in mind can help you craft an impactful hook. After you have delivered the hook, transition into the introduction of the slideshow, drawing the connection between the hook and the goal of the slideshow.

Spotlight on Ethics

Inclusivity and presentations.

When delivering presentations, consider the needs of all audience members and ensure accessibility for all individuals, including those with disabilities. Presentations should be designed and delivered in a way that accommodates individuals with visual, hearing, or other impairments, to ensure equal access to information and an inclusive experience. Here is an example:

Imagine WorldCorp is conducting a large-scale conference at which it provides handouts of presentation slides to attendees. In this case, it would be important to consider whether the handouts are available in alternative formats, such as braille or accessible electronic formats. This ensures that individuals with visual impairments can access the same information as everyone else.

Additionally, in the context of delivering presentations, presenters should consider incorporating accessible features in their slides and delivery style. Some key considerations include the following:

• Clear and readable text: Use legible fonts, appropriate font sizes, and high contrast between text and background colors to ensure readability for individuals with visual impairments.
• Alt text for visuals: Provide alternative text descriptions for images, graphs, and charts. This allows individuals with visual impairments who use screen readers to understand the content presented visually.
• Captioning and transcripts: If the presentation involves audio or video elements, provide closed captions or transcripts. This helps individuals with hearing impairments or those who may have difficulty understanding the spoken language.
• Verbal descriptions: When demonstrating visual elements, ensure that the presenter provides verbal descriptions of what is being shown on the screen. This assists individuals who are visually impaired and cannot see the visuals.
• Inclusive language and tone: Use inclusive language, and avoid making assumptions or generalizations that could marginalize or exclude certain groups of individuals.

By considering these guidelines, presenters can create a more inclusive and accessible environment, ensuring that their presentations are accessible to a broader range of individuals.

Key Presentation Skills

Specific skills can vary by the type of presentation. For example, if you are giving a persuasive presentation, you might use more humor than you would in an informational presentation. There is no single standard set of skills that all presenters should possess, and what defines a good presenter versus a bad presenter can be quite subjective. However, there are some skills that pertain in all situations. A good presenter is one who is prepared, professional, and able to communicate effectively with the audience.

First, consider what you are going to wear to the presentation. You should choose attire that is professional and appropriate for the type of presentation you are giving. Make sure you feel comfortable too. Do not wear clothing that you think you will be fidgeting with or accessories that you might handle if you are feeling nervous, such as coins or keys in your pocket. If your hair falls on your face often, you may want to pull it back for the presentation. The fewer distractions there are, the better. Consider the type of footwear you will wear. If you will be moving around the room during the presentation, choose comfortable shoes that you are confident walking in. The type of flooring in the room is also something to consider. Carpet is typically much quieter when walking during the presentation. Certain shoes on tile floors can be quite loud and distracting.

Also, think about the temperature in the room. When you are presenting, you may warm up quickly because of nerves and because you are active. Choose attire that will not show signs of sweat and will not let you become overheated. You might also want to consider what fragrances you typically wear. In a smaller or warm room, strong fragrances can quickly become overwhelming and distracting.

But first and foremost, be on time for your presentation. In fact, you should plan to arrive early. Arriving early will help set your mind at ease and leave time for you to work out any issues that may arise. A good rule of thumb is to arrive at least thirty minutes before your presentation is scheduled to start. Get the slideshow set up before any participants arrive, and get prepared to begin. Remember, you will start with your hook. Be sure to use your slides as a supplement to what you are saying. The slides should not be the centerpiece; they are secondary and complementary to what you want to convey. Reference the content on the slides as necessary to keep the audience engaged.

During the presentation, be aware of your body language. You want to appear confident and prepared. Make eye contact with the audience, making sure you look at all sides of the room. Also, you should display body language that shows the audience you are engaged and excited about the presentation. This means good posture, using hand gestures as appropriate, and pausing to make sure the audience is following. There is nothing worse than sitting through a presentation where the speaker appears disengaged and bored. Try not to rely on the slides or your notes too much, and avoid turning your back to the audience. It is acceptable to walk out into the room a bit and not stay in the front of the room or behind a computer desk or podium. However, too much moving around can be distracting to the audience and make you appear nervous and unprepared.

Think about how your voice is coming across to the audience. Have good voice projection without yelling. Maintain a conversational style of speaking, rather than sounding monotone and memorized. Avoid swearing and inappropriate jokes. Be sensitive to audience members and aware of words or phrases that may reflect any bias or discrimination. Use pauses and voice inflection when you want to draw attention to certain parts of the presentation. Throughout the presentation, you can also repeat or rephrase important points for emphasis. Speak slowly and clearly. Keep a bottle of water close in case you need it, especially if you will be speaking for an extended period. If you lose your train of thought or are searching for the next phrase, avoid using filler words such as “uh” and “um.” Instead, try silently counting to yourself for a few moments; this is one strategy that can help you avoid using words to fill pauses. Sometimes a little silence is okay. You do not need to fill every spare moment with speaking.

Again, consider recording yourself presenting to see where you can improve. Use the available technological tools such as the Rehearse with Coach feature in PowerPoint. Your skills and comfort level will improve with practice and preparation. The more you practice and present in front of others, the better you will get at it.

Real-World Application

One way to hone your presentation skills is to watch other presenters. TED Talks are an excellent source. One TED Talk that is often recommended for its exceptional presentation skills and storytelling is “The power of vulnerability” by Brené Brown. In this talk, Brown, a renowned research professor and author, explores the topic of vulnerability and its connection to human connection and personal growth.

Brown’s talk stands out for several reasons:

• Engaging storytelling: Brown captivates the audience with personal anecdotes, humor, and relatable stories that make the topic accessible and relatable to a wide range of people. She uses storytelling as a powerful tool to connect with the audience emotionally.
• Authenticity and vulnerability: As she discusses vulnerability, Brown displays a genuine and vulnerable presence on stage. She shares personal experiences and openly acknowledges her own struggles and fears. This authenticity creates a strong connection with the audience, making her talk even more impactful.
• Research-based content: Brown supports her talk with research findings, which adds credibility and depth to her message. She presents her research in a way that is easily understandable and relatable, helping the audience grasp complex concepts.
• Humor and wit: Brown infuses her talk with humor and wit, using well-timed jokes and lighthearted moments. This keeps the audience engaged and creates a pleasant atmosphere during the presentation.

"The power of vulnerability" has millions of views and has resonated with people worldwide. It serves as an excellent example of how effective storytelling, authenticity, and research-based content can create a powerful and memorable presentation.

Closing a Presentation

Just as you need a strong hook to start off a presentation, you also need a strong closing statement. It should be more than simply a summary of what you discussed in the presentation. Your closing statement should be a few words that leave a lasting, positive impression and that convey the essence of the slideshow. You want your audience to remember the presentation, especially your key points. This is your last chance to bring it all together for the audience.

To prepare your closing statement, start by making a list of the top three to five items you hope the audience will walk away with after listening to your presentation. For Amir’s presentation at WorldCorp, he may want the audience to remember his leadership skills, his teamwork ability, and a few items about his background. In your closing, you can reemphasize these items in a creative way rather than simply listing them one by one. For example, your closing slide might include a collage of pictures that visually represent your main points. If you are giving a persuasive or inspirational presentation, you may want to close with a call to action—what you hope the participants will be motivated to do after hearing your presentation.

For example, if you are giving a presentation to encourage people to donate to a nonprofit organization, in the closing you can specifically ask about how to donate. Another option is to end the presentation with a story or joke that sums up the main points. If you started with a story as your opening hook, you can come back to that story and add more to it. Finally, you may want to use a quote from a famous historical or contemporary figure that encapsulates what you hope the audience will take away from your presentation.

As you can see, there are many ways to close a presentation that go beyond simply ending with a “Thank You” or “Questions” slide. Your main goal should be to get the audience to remember the presentation and the message you set out to convey.

Link to Learning

One technique to engage the audience during a presentation is to tell a story rather than give a speech. People are intrigued by stories. Using this approach encourages your listeners to create mental images. See this blog on storytelling techniques used by the TED presenters for some tips on using storytelling in presentations.

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

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• Authors: Tammie Bolling, Angela Mitchell, Tanya Scott, Nyrobi Wheeler
• Publisher/website: OpenStax
• Book title: Workplace Software and Skills
• Publication date: Nov 29, 2023
• Location: Houston, Texas
• Book URL: https://openstax.org/books/workplace-software-skills/pages/1-chapter-scenario
• Section URL: https://openstax.org/books/workplace-software-skills/pages/7-1-effective-presentation-skills

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• Planning Tips and Trends
• Event Planning
• Attendee Engagement

How to Improve Content Delivery and Execution for Digital Events

The greatest challenge with digital content delivery isn’t the content, it’s the digital environment itself. How do you minimize distractions and keep participants motivated?

Welcoming the Virtual Attendee Get expert tips on how to engage attendees remotely in this on-demand webinar .

In part one of this series on creating content for digital events, I outlined the tasks you should complete before your event. Now that you’ve followed a standardized process for analyzing, designing and developing more compelling content, you’re ready to implement your program. But your content challenge isn’t over. It simply shifts now to content delivery.  The greatest challenge with digital content delivery isn’t the content, it’s the digital environment itself. How do you engage folks during your digital event? How do you deliver value? How do you minimize distractions and keep participants motivated? The good news is that by following the standardized process outlined in part one, you’re in a much better position to address these questions. Still, the digital environment presents unique challenges you need to address as well.

The Status Quo

Today’s digital event experience is pretty pathetic. Generally speaking: They’re poorly marketed. No one really knows what to expect. They overpromise, under-deliver and often skirt over crucial or complex topics. Moderators are lousy at moderating. They ask generic questions that elicit generic answers and spend too little or too much time on a topic. Presenters certainly share responsibility for generic answers, but they bare sole responsibility for not understanding their audience’s needs and customizing their content accordingly.  But the worst thing is when you ask participants what their key takeaways were immediately following an event, and they struggle to answer. That speaks volumes about your content, the delivery and ultimately, the value of your digital event.  All those anecdotal comments you receive like "great job," "loved the speaker" and "thank you" are great, but they’re no substitute for actual outcome data. When it comes to your digital events, if you’re not determining the impact on individual or organizational performance, you can’t say with any certainty whether you’ve delivered any value at all. 

Delivering an Exceptional Experience

There is a better way. Meeting professionals looking to wow attendees must prioritize content delivery during the planning process and be open to trying new tactics. Adopting best practices will make it easier to create a standout event and rise above all the noise that’s out there competing for your audience’s attention. Following are some top tips to consider.

• Use an MC/moderator/facilitator . Ideally, you want someone who’s very experienced or a certified professional. Many event professionals fancy themselves good moderators or facilitators, but professional moderators and facilitators are simply more efficient and effective at leading conversations, especially virtual ones. There’s often a cost to hiring a professional but it’s likely less than the cost to your brand and your reputation of a bad digital event experience. Alternatively, you can have one or more of your internal staff get certified. There are good programs out there for both face-to-face and online moderation/facilitation. For those of you hosting multiple digital events or who want to elevate your digital game, consider using a professional producer. You need to start thinking of yourself as a media channel now because you are, you just don’t know it.
• Set the right tone.  Be sure to start and end on time and move deliberately through your agenda. Out of respect for your audience, always allow time for Q&A. 
• Briefly cover any housekeeping issues.  Before the first session kicks off, take a few minutes to review platform navigation, sponsor information, etc. Then, review the event description, objectives and presenter bios.
• Consider starting with a polling question.  This can help you and the presenter better understand who is attending and what their needs are. The question should be fairly straightforward, simple to respond to and easy to interpret. Avoid too many response choices. This is just a quick pulse check.
• Don’t let your virtual platform get in the way. This is not about the tool you’re using to deliver content; it’s about you delivering content using a tool. During rehearsals, you should familiarize yourself with your platform in order to deliver a seamless experience. You should also know what to do in case of a technical glitch. Your team should anticipate all possible scenarios and prepare for them accordingly. 
• Use the platform features wisely. This includes chat, Q&A, breakout rooms, etc. The features you utilize should have been identified during the design phase and rehearsed during the development phase . Don’t get carried away with all your platform’s bells and whistles. If you want to use some of the lesser-known or rarely used features, introduce them sparingly over several sessions and allow time for your audience to acclimate to them. Make sure to focus on your content delivery, not the delivery tool and make it as easy as possible for your audience to participate.

Increasing Engagement

Aside from content, the quality and quantity of participant engagement is the most critical element to manage — and it’s even more critical for digital events.  Experts suggest including at least one interactive element every three to five minutes. Engagement, of course, comes in many forms. It could be more polling, a suggestion or reminder to submit questions in the Q&A feature, soliciting responses to a posed question in the chat feature, etc. This is where you and your presenter can get creative. There are dozens of opportunities for engagement in a typical event. Granted, these interactions take time away from a presentation. However, they also contribute to a more engaged and informed participant who is likely to come back for more. 

Here are some suggestions for increasing participant retention and application rates:

• Make your content as relevant as possible. Nothing kills retention faster than meaningless information. Remember your event goals, objectives and your participants' needs. 
• Keep it clear and concise. Tell participants what you’re going to say, say it and then remind them you said it. I cannot repeat this enough. 
• Break content into small, bite-sized pieces.  Each content chunk should be covered and consumed in three to five minutes. Notice how this syncs up with engagement opportunities; that’s no coincidence. Be sure to use storytelling, images, video and other media to complement text. 
• Summarize key takeaways. This should be done before, during, at the conclusion of the event and in follow-up communications. Repetition is key to retention.
• Get feedback. Encourage participants to share key takeaways, action steps or follow-up questions in the chat feature or elsewhere at the end of the event. Don’t miss this opportunity to tap into the wisdom of the crowd. You’ll be surprised by the depth and breadth of ideas generated, and might get some great fodder for future events.
• Leverage Q&A time . If you get to the end of your event and there are no substantive questions, there’s something wrong with your content. Good content raises more questions, not less. Remind folks at the beginning and throughout the event to submit their questions in advance. It's also a good idea to prepare some logical follow-up questions in advance or write down any that come up during the event. 
• Finally, don’t bite off too much. We overwhelm participants with too many programming choices during in-person events. The same tendency is true for digital events. Good content and the conversations they stimulate need time to breathe, like a fine wine. Participants need time to listen, process, reflect and respond to what they’re hearing. Allow for that to happen and your participants will walk away with more insights and more value.

John Nawn is the founder and CEO of The Perfect Meeting , an experiential design firm focused on optimizing the attendee experience and meeting outcomes. This piece is the second in a series on how to improve your virtual content. For a free digital content audit, email [email protected]. 

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• Effective Presentation Skills Tutorial
• Delivering the Presentation

Once you have rehearsed the presentation well, here are some simple suggestions to consider in delivering the presentation effectively.

Dress Appropriately

Dress appropriately for the presentation, based on the context, disciplinary protocols, formality of the occasion and the type of audience (faculty, students, clients, etc.). Do not wear inappropriate clothing, jewelry, hats or footwear that distract.

Arrive Early

Arrive early for the presentation, and do not arrive just in time or late.

Meet the Moderator

If there is a presentation moderator who will introduce you, meet that person well in advance of the presentation so they know you are in the room on time and that you will be ready.

Decide How to Handle Audience Questions

Decide how you will handle questions during the presentation, and either request the audience to wait until you are finished with your presentation or make sure you will have time to answer the question in the middle of your presentation.

Have a Plan if the Technology Fails

Similarly, decide how you will continue your presentation if the presentation technology fails or freezes in the middle of your presentation.

Smoothly Handling Difficulty with Technology

This video clip is an example of a presenter encountering difficulty with technology but handling it smoothly with a backup plan .

Poorly Handling Difficulty with Technology

This video clip is an example of a presenter encountering difficulty with technology but handling it poorly without a backup plan .

Greet the Audience

If you have some free time before the presentation starts, walk up to some members of the audience, introduce yourself and thank them for being there. This may put you at ease during the presentation.

Load Your Visuals Before Your Allotted Presentation Time

If you plan to use presentation tools, load your presentation or connect your presentation device to the projector before you are asked to present so you do not use up your presentation time to load your files and make the audience wait.

Be pleasant and smile when you stand in front of an audience so it makes the audience feel comfortable listening to you.

Don't Eat or Chew Gum

Do not chew gum or eat during your presentation. You may drink water or other allowed beverages during the presentation.

Take a Deep Breath

Before you begin to speak, take a few deep breaths and calm yourself.

Speak Clearly

Speak slowly and clearly, and do not rush through sentences, as some do when they get nervous.

Speak at an Even Pace

Pay attention to the pace in which you speak, to avoid your pace of delivery being either too fast or too slow for the audience to follow.

Pace Too Slow

This video clip is an example of a presentation pace that is too slow .

Pace Too Fast

This video clip is an example of a presentation pace that is too fast .

Appropriate Pace

This video clip is an example of the presenter's pace of delivery being appropriate for the audience to follow .

Change the Inflection of Your Voice to Gain Audience Attention or to Emphasize Content

If you are trying to make a point about a particular idea, enunciate or pronounce the words clearly and distinctly. At this point, you can slow down and raise the volume of your voice to clearly express what you have to say. Speak with authority, confidence and enthusiasm.

Effective Voice Quality and Emphasis

This video clip is an example of a presenter demonstrating effective voice quality and emphasis on significant words .

Ineffective Voice Quality and Emphasis

This video clip is an example of a presenter demonstrating ineffective voice quality and emphasis on significant words .

Use Appropriate Gestures

Use appropriate gestures to emphasize appropriate points, and do not make wild gestures or pace back and forth in front of the screen in a distracting manner.

Effective Gestures

This video clip is an example of a presenter demonstrating effective hand gestures and body language .

Ineffective Gestures

This video clip is an example of a presenter demonstrating ineffective hand gestures and body language .

Make Proper Eye Contact

Make proper eye contact: that is, look at the audience from one side of the room to the other side, and from the front row to the last row. Do not look down the whole time, and do not focus on just one side of the room or just the front row of the audience.

Effective Eye Contact

This video clip is an example of a presenter demonstrating effective eye contact .

Ineffective Eye Contact

This video clip is an example of a presenter demonstrating ineffective eye contact .

Stand Beside the Screen

If you plan to use projected visuals on a screen, stand to one side of the screen. Ideally, you should be facing your audience at all times and just glance at the screen to look at cues from the slides.

Effective Position Near Screen

This video clip is an example of a presenter standing by the side of the screen during a PowerPoint presentation so the audience view of the screen is unobstructed, and glances at the screen only occasionally.

Ineffective Position Near Screen

This video clip is an example of a presenter standing in front of the screen during PowerPoint presentation , obstructing the audience view of the screen.

Do Not Talk to the Screen or Board

Do not talk to the screen or the presentation device; look at the audience and talk. It is alright to look at the screen occasionally and point to something important on the screen as you present.

Looking at Screen

This video clip is an example of a presenter looking mostly at the screen (instead of the audience).

Writing on the Board

This video clip is an example of a presenter writing on the board while talking and the writing is difficult to read .

Do Not Read Line-by-Line

Do not read presentation materials line-by-line unless there is someone in the audience who is visually-impaired and cannot see the slide, or if it is a quote that you have to read verbatim to emphasize.

Reading Each Word

This video clip is an example of a presenter reading word by word from an overly dense slide that is difficult to read .

Talking from a Slide

This video clip is an example of a presenter talking from a slide with easily readable bullet points, using them as cues .

If You Get Stuck, Look at Your Notes

If you get stuck on a point and do not know what to say, feel free to look at your notes to continue.

Use the Microphone Effectively

If you are presenting in a large room where a handheld microphone is needed, hold the microphone near your mouth and speak directly into it.

Using Microphone Effectively

This video clip is an example of a presenter using the microphone effectively .

Using Microphone Ineffectively

This video clip is an example of a presenter using the microphone ineffectively .

Do Not Curse or Use Inappropriate Language

Do not curse or use inappropriate language if you forget a point during the presentation or if the presentation technology fails.

Be Considerate of Your Team

If you are part of a team and giving a group presentation, be considerate to other team members by not using up their time or dominating the presentation. Smoothly transition from one presenter to another.

Smooth Transitions

This video clip is an example of transitioning from one presenter to another in a polished manner .

Awkward Transitions

This video clip is an example of awkward or unpolished transitions from one presenter to another .

Do Not Conclude Abruptly

Do not conclude the presentation abruptly by saying "This is it" or "I'm done." Conclude properly by summarizing the topic and thanking the audience for listening.

Effective Conclusion

This video clip is an example of the presenter concluding a presentation properly by summarizing the important points and thanking the audience .

Abrupt Conclusion

This video clip is an example of the presenter abruptly concluding a presentation .

Be Considerate of the Next Presenter

After your presentation and the question and answer part are over, remove your presentation materials from the desk or the podium, and close any open presentation software so the next presenter can get ready quickly.

Thank Your Moderator

Remember to thank your moderator (if there is one) and the audience, and if you were part of a panel presentation, make sure to thank the panel members.

Participate in the Audience

If there are other presentations scheduled after yours, do not leave the room, but stay and listen to their presentations.

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Next  

• Preparing for the Presentation
• Organizing the Presentation
• Designing Effective Presentation Materials
• Rehearsing the Presentation
• Handling Questions and Answers
• Presentation Skills Quiz
• Presentation Preparation Checklist
• Common Reasons for Ineffective Presentations

15 Best Presentation Software for Business Professionals In 2024

Table of Contents

Business presentations serve as essential communication tools to convey ideas and create a favorable image for a brand. While Microsoft Powerpoint is popular and the default software for presentations, several advanced presentation software choices are available to help you create visually appealing presentations that stand out and keep your audience engaged.

However, the key challenge lies in finding the perfect presentation software with the appropriate features to build an exceptional business presentation. To guide you through this process, we have curated a list of the top 15 presentation software solutions, outlining their features, pros & cons, and crucial factors to consider during your decision-making process.

What is a Presentation Software?

Presentation software is a computer program that allows users to create visual and interactive presentations. It enables users to combine text, images, videos, charts, and other multimedia elements to convey information effectively. These software tools provide a user-friendly interface for arranging and organizing content in slides, making it easy for marketing and sales teams to structure and design presentations. Presenters can enhance their delivery by adding animations, transitions, and speaker notes.

Commonly used presentation software includes Microsoft PowerPoint, Apple Keynote, Google Slides, and various other alternatives that offer a range of features to engage and captivate the audience during business meetings, educational sessions, or public speaking events.

Key Features of a Presentation Software

Key Features of Presentation Software include the following:

1. Slide Creation : The primary function of any presentation software is to create slides. This feature enables users to add text, images, videos, charts, and shapes to build visually engaging content.

2. Templates: Presentation software offers pre-designed templates for various purposes and industries. These templates provide a quick and professional starting point for users to customize their presentations.

3. Animations and Transitions: Presentations come to life with animations and slide transitions. These features add visual appeal and help maintain audience interest during the presentation.

4. Multimedia Support: Presentation software allows users to embed videos, audio clips, and other multimedia elements, making presentations more dynamic and interactive.

5. Collaboration: Many modern presentation tools offer real-time collaboration features, enabling multiple users to work on the same presentation simultaneously.

6. Speaker Notes: Presenters can add speaker notes to each slide to guide them through the presentation and ensure a smooth delivery.

7. Compatibility: Presentation software should be compatible with different devices and operating systems to ensure seamless sharing and viewing across various platforms.

8. Export Options : Users should be able to export presentations in various formats, such as PDF, PowerPoint, or video files, for easy sharing and distribution.

9. Audience Interaction: Some advanced presentation software allows audience interaction through polls, quizzes, and Q&A sessions, enhancing engagement and participation.

10. Analytics and Tracking: For business and educational purposes, some presentation tools offer analytics to track audience engagement, slide views, and other performance metrics.

11. Customization: This feature allows users to customize fonts, colors, and layouts to align with their branding or personal preferences.

12. Cloud Storage: Integration with cloud storage services allows users to save and access presentations from anywhere, making collaboration and mobility more convenient.

13. Offline Access : Some presentation software provides offline access, allowing users to work on their presentations even without an internet connection.

Overall, the critical features of presentation software empower users to create compelling, interactive, and well-structured presentations that effectively communicate their ideas and messages to the audience.

Crucial Factors To Consider Before Choosing a Presentation Tool

Choosing the right presentation tool is essential to create impactful and engaging presentations that effectively convey your message to the audience. There are several crucial factors to consider before making your decision:

1. Ease of Use

Look for a presentation tool with a user-friendly interface and intuitive features. It should be easy to navigate and allow you to create slides quickly without much technical knowledge.

2. Features and Functionality

Assess the tool’s features and functionalities, including slide templates, animations, multimedia support, collaboration options, and audience interaction capabilities. Ensure it offers the tools you need to create the type of presentation you envision.

3. Compatibility

Check if the presentation tool is compatible with different devices and operating systems. This ensures seamless sharing and viewing across various platforms.

4. Templates and Customization

Look for a tool that offers a wide range of pre-designed templates to kickstart your presentation. Additionally, ensure you can customize the templates to match your brand identity and presentation style.

5. Collaboration Capabilities

If you are working on a presentation with a team, opt for a tool that allows real-time collaboration. This enables multiple users to work on the presentation simultaneously and provides a smoother workflow.

6. Cost and Pricing Model

Consider the pricing of the presentation tool, including any subscription plans or one-time purchase options. Evaluate whether the features offered align with the cost and fit within your budget.

7. Offline Access

If you often work in environments without internet access, choose a presentation tool that offers offline functionality, allowing you to continue working without interruption.

8. Data Security

If your presentations contain sensitive information, ensure the tool offers robust data security measures, such as encryption and secure login protocols.

9. Customer Support

Look for a presentation tool with reliable customer support to assist you in case of technical issues or inquiries.

10. Reviews and Rating

Read reviews and ratings from other users to gain insights into their experiences with the presentation tool. Positive feedback from users indicates a trustworthy and effective tool.

11. Learning Resources

Check if the presentation tool provides tutorials, guides, or a knowledge base to help you master its features and maximize its capabilities.

12. Export Options

Ensure the presentation tool allows you to export your presentations in various formats, such as PDF, PowerPoint, or video files, for easy sharing and distribution.

13. Trial Period

Many presentation tools offer a free trial or limited version for testing. Take advantage of these trial periods to assess the tool’s suitability for your needs before committing to a subscription.

Considering these crucial factors, you can select the best presentation tool that aligns with your requirements and empowers you to create impactful and memorable presentations.

Here are the 15 best presentation software that caters to various needs and preferences, allowing business professionals to create presentations for different purposes, such as sales pitches, training sessions, or marketing campaigns.

1. Microsoft PowerPoint

Microsoft PowerPoint is a widely-used presentation software developed by Microsoft. It is part of the Microsoft Office suite and is available for both Windows and Mac platforms. PowerPoint allows users to create visually engaging and professional PowerPoint presentations using slides. The software offers many tools, templates, and design options, making it versatile for business presentations, educational lectures, and marketing pitches.

Users can add text, images, charts, graphs, videos, and animations to each slide, creating dynamic and interactive presentations. PowerPoint also supports collaboration, allowing multiple users to simultaneously work on the same presentation locally or through cloud-based services like Microsoft OneDrive.

With its user-friendly interface and extensive features, Microsoft PowerPoint remains the go-to choice for creating compelling presentations that captivate audiences and convey information effectively. Its seamless integration with other Microsoft Office tools and widespread use in professional settings make it a powerful tool for business professionals worldwide.

Key Features of Microsoft PowerPoint

• Slide Creation: Create slides with text, images, shapes, charts, and multimedia elements.
• Templates: Access a wide range of professionally designed templates for quick, attractive presentations.
• Animations and Transitions: Add dynamic animations and slide transitions to enhance visual appeal.
• Collaboration: Collaborate with team members in real-time using cloud services like OneDrive or SharePoint.
• Presenter View: Utilize Presenter View to see your notes, slide previews, and upcoming slides during a presentation.
• Integration: Seamlessly integrates with other Microsoft Office apps, like Excel and Word.
• Charts and Graphs: Generate and customize various charts and graphs to present data visually.
• SmartArt Graphics: Convert complex information into easily understandable diagrams using SmartArt graphics.
• Recording: Record and narrate presentations for later playback.
• Export Options: Save presentations in different formats, including PDF and video.
• Widely-used and well-established presentation software.
• User-friendly interface with a shallow learning curve.
• Extensive features for creating versatile and visually appealing presentations.
• Excellent compatibility with other Microsoft Office products.
• Real-time collaboration with cloud-based storage options.
• Limited access to advanced design features compared to specialized graphic design software.
• Larger file sizes can be an issue when sharing presentations.
• Some advanced features may be overwhelming for casual users.

Who is it for

Microsoft PowerPoint suits individuals and professionals in various fields, including business executives, educators, students, salespeople, marketers, and trainers. It caters to anyone who needs to create engaging presentations for communication, persuasion, or educational purposes.

Microsoft PowerPoint is available as part of the Microsoft Office suite, which offers subscription plans like Microsoft 365 (formerly Office 365) and one-time purchase options like Office Home & Student or Office Home & Business. Prices vary depending on the plan and the number of devices you want to use it on. The home plan starts at $69.99, while the basic business plan costs $6 monthly.

2. Google Slides

Google Slides is a cloud-based presentation software developed by Google. It is a part of the Google Workspace suite (formerly known as G Suite) and allows users to create, edit, and collaborate on presentations online. Google Slides provides various tools and features to design and customize slides, insert multimedia elements, and share presentations with others for real-time collaboration.

Users can access Google Slides through a web browser or the mobile app, and all changes are automatically saved to Google Drive, enabling easy access and sharing across multiple devices. With its intuitive interface and collaborative capabilities, Google Slides is a popular choice for creating and delivering engaging presentations for educational, business, and personal purposes.

Key Features of Google Slides

• Cloud-based: Access and edit presentations from anywhere with an internet connection.
• Real-time Collaboration: Multiple users can work on the same presentation simultaneously.
• Auto-Save: Changes are automatically saved to Google Drive in real time.
• Templates: Choose from a variety of pre-designed templates to create professional-looking slides.
• Integration: Seamless integration with other Google Workspace apps like Google Docs and Google Sheets. It also allows for a simple transition between presentation apps.
• Import and Export: Import presentations from other formats and export them as PowerPoint or PDF files.
• Animation and Transitions: Add animations and transitions to make presentations more engaging.
• Embedded Videos: Insert videos from YouTube or Google Drive directly into slides.
• Commenting: Users can leave comments on specific slides for collaboration and feedback.
• Offline Editing : Work on presentations offline with Google Slides Chrome extension.
• Free to use with a Google account.
• Cross-platform accessibility.
• Real-time collaboration fosters teamwork.
• Automatic updates and backups.
• Integration with other Google apps enhances productivity.
• Limited offline access without the Chrome extension.
• Fewer advanced features compared to some desktop-based alternatives.
• Internet dependency for real-time collaboration.
• Students, educators, and academic institutions for educational presentations.
• Small to large businesses for professional presentations and team collaboration.
• Non-profit organizations and individuals for personal projects and creative presentations.

Google Slides is available for free as part of the Google Workspace suite, which offers additional features and storage options with different pricing plans. The basic version is accessible with a free Google account, while the business plan starts at $12 monthly per year.

Prezi is a cloud-based presentation software that offers a unique and dynamic approach to creating and delivering presentations. Unlike traditional slide-based presentations, Prezi uses a zooming user interface (ZUI) to present content on a single large canvas. Users can create visually captivating presentations by zooming in and out, panning across the canvas, and transitioning between content in a non-linear manner. This innovative approach allows for more engaging and interactive presentations, making it ideal for storytelling, pitches, and educational purposes.

Prezi provides various templates and customization options to create visually appealing presentations. It also offers collaboration features, allowing multiple users to simultaneously work on the same presentation. With Prezi, presenters can emphasize connections between ideas, present information in a memorable way, and capture the audience’s attention with its dynamic visuals.

Key Features of Prezi

• Zooming User Interface (ZUI)
• Non-linear Presentation
• Templates and Customization
• Collaboration
• Offline Access
• Prezi Viewer App
• Animated Effects and Transitions
• Embedding Multimedia (Videos, Images, etc.)
• Analytics and Tracking
• Presenter Notes
• Remote Presenting
• PowerPoint Import and Export
• Cloud Storage
• Private and Public Sharing Options
• Cross-platform Compatibility (Windows, Mac, Web)
• Real-time Editing and Commenting
• Integrations with other Platforms (Google Workspace, Microsoft Teams, etc.)
• Data Visualization Tools
• Interactive Polls and Surveys
• Prezi Video Integration for Virtual Presentations.
• Dynamic and engaging presentation style.
• Non-linear storytelling capability.
• Cloud-based, accessible from any device with an internet connection.
• Collaboration features for team projects.
• Prezi Viewer app for mobile presentations.
• The steeper learning curve for first-time users.
• Limited offline access in the free version.
• Some users might prefer traditional slide-based presentations.
• Professionals and business users for sales pitches, marketing presentations, and client meetings.
• Educators and students for interactive classroom presentations.
• Creatives and individuals who want to present their ideas innovative and visually captivatingly.

Prezi offers a free version with essential features and limited storage. It also provides premium plans, including Prezi Standard, Plus, and Premium, with varying subscription costs, additional features, and larger storage options. Custom pricing is available for enterprise-level needs with Prezi Business plans.

Canva is a graphic design platform that can help you create visually engaging and compelling presentations. It offers pre-designed presentation templates suitable for various purposes, such as business pitches, educational lectures, marketing presentations, and more.

With Canvas’s user-friendly interface and drag-and-drop functionality, users can easily customize the templates by adding text, images, icons, charts, and other elements to create professional and eye-catching presentations.

Canva provides an efficient and convenient way for users to design and deliver impactful slideshows without requiring extensive design skills. It is a valuable tool for anyone looking to create visually impressive presentations.

Key Features of Canva for Presentation

• Templates: A vast library of pre-designed presentation templates for various purposes and industries.
• Customization: Easy-to-use drag-and-drop interface to personalize templates with text, images, icons, and more.
• Collaboration: Team members can collaborate in real-time on presentation designs.
• Multimedia Support: Ability to add videos, audio, and interactive elements to presentations.
• Animations: Access to animations and transitions for dynamic and engaging slideshows.
• Charts and Graphs: Integrated tools to create visually appealing charts and graphs.
• Export and Share: Options to export presentations in various formats and share them with others.
• The User-friendly interface is suitable for both beginners and experienced designers.
• Extensive template library for quick and professional-looking presentations.
• Collaborative features enhance team productivity.
• Accessible on web browsers and mobile devices for on-the-go editing.
• Integrations with various platforms like Google Drive and Dropbox.
• Some advanced design features are limited in the free version.
• Offline editing requires a premium subscription.
• Customization options might be limited compared to dedicated presentation software.
• Business professionals, marketers, educators, students, and anyone looking to create visually appealing presentations without extensive design skills.
• Canva offers a free version with limited features.
• Canva Pro, which includes additional features like access to premium elements, animations, and collaboration tools, is available on a monthly or annual subscription basis.

Visme is a cloud-based presentation software that empowers users to create visually stunning and interactive presentations, infographics, charts, and other visual content. With its user-friendly interface and extensive library of templates and design elements, Visme allows users to quickly and easily design professional presentations without needing advanced design skills.

Key Features of Visme for Presentation

• Templates: A wide range of customizable presentation templates for different industries and purposes.
• Drag-and-Drop Editor: Intuitive drag-and-drop interface for easy content creation and customization.
• Interactivity: Ability to add interactive elements like animations, pop-ups, and hover effects to engage the audience.
• Charts and Data Visualization: Built-in tools to create dynamic charts, graphs, and data visualizations.
• Collaboration: Real-time collaboration and feedback features to facilitate teamwork.
• Embeddable Content: Option to embed presentations on websites, blogs, or social media.
• Analytics: Access to analytics to track the performance of presentations.

• The easy-to-use interface is suitable for both beginners and experienced designers.
• Rich library of templates and design assets for creating eye-catching presentations.
• Interactive features enhance audience engagement.
• Cloud-based storage for easy access and sharing of presentations.
• Integrations with popular platforms like Microsoft Teams and Google Workspace.
• Some advanced features are only available in higher-priced plans.
• The free version comes with limited templates and features.
• Limited offline editing capabilities.
• Visme is suitable for business professionals, educators, marketers, and individuals looking to create compelling and interactive presentations to convey information effectively.
• Visme offers a free version with limited features.
• Paid plans, including Standard, Business, and Enterprise, are available on a monthly or annual subscription basis, each with varying features and pricing. The price starts at $12.25 per month annually.

Keynote is a presentation app developed by Apple Inc., designed specifically for macOS and iOS devices. It is a part of Apple’s iWork suite of productivity tools. Keynote allows users to create visually stunning and engaging presentations featuring multimedia elements like images, videos, charts, and animations.

Key Features of Keynote

• Intuitive Interface: Keynote offers a user-friendly and intuitive interface, making it easy to navigate and design presentations.
• Media Integration: Users can seamlessly integrate multimedia elements, such as photos, videos, and audio files, to enhance the visual appeal of presentations.
• Animations and Transitions: Keynote provides a variety of dynamic animations and smooth transitions to add visual effects to slides.
• Real-time Collaboration: Users can collaborate with others in real time, allowing multiple contributors to work on the same presentation simultaneously.
• Compatibility: Keynote supports various file formats and can import and export presentations to and from PowerPoint and PDF.
• Apple Pencil Support: For iOS devices, Keynote offers Apple Pencil support, enabling users to draw and annotate directly on slides.

• Seamless integration with other Apple devices and services.
• Free presentation software with a wide selection of pre-designed templates and themes.
• Advanced animations and transitions for captivating presentations.
• Cloud-based storage for easy access to presentations across devices.
• Keynote is exclusive to macOS and iOS devices, limiting cross-platform compatibility.
• Users on non-Apple devices may encounter formatting issues when importing Keynote files.
• Some features may have a steeper learning curve for new users.
• Keynote is ideal for Mac and iOS users who want to create professional presentations on visual aesthetics and multimedia elements.
• Keynote is free on macOS and iOS devices, included with the purchase of the corresponding hardware. No separate subscription or purchase is required to use Keynote on Apple devices.

Powtoon is a cloud-based presentation software and animation tool allowing users to create animated videos, presentations, and explainer videos easily. It provides a user-friendly interface with drag-and-drop functionality, making it accessible to both beginners and experienced creators. Powtoon offers a library of pre-designed templates, characters, objects, and backgrounds, enabling users to create visually engaging and interactive content.

Key Features of Powtoon

• Animated Presentations: Powtoon allows users to create dynamic and animated video presentations with various animations, transitions, and effects.
• Customizable Characters and Objects: Users can personalize characters, objects, and backgrounds to fit their specific content and brand identity.
• Voiceover Recording: Powtoon enables users to add voiceover narration to their presentations, providing a more interactive and engaging experience.
• Import and Export: Users can import images, videos, and audio files and export their presentations as video files or directly to YouTube.
• Real-time Collaboration: Powtoon offers collaboration features, allowing teams to work together on the same project in real time.
• Integration with PowerPoint: Powtoon provides a PowerPoint plugin for seamless integration with Microsoft PowerPoint.

• User-friendly interface with drag-and-drop functionality.
• Extensive library of pre-designed templates and characters.
• Supports both animated and live-action presentations.
• Allows users to create professional-looking videos and presentations without extensive design skills.
• Limited free version with watermarked videos and reduced features.
• Some advanced features and elements may require a premium subscription.
• The steeper learning curve for complex animations and interactions.
• Powtoon is suitable for educators, marketers, business professionals, and content creators who want to create visually engaging and animated presentations and videos.
• Powtoon offers a free plan with limited features and a watermark on videos. Paid plans start at different pricing tiers, with more advanced features and options available at higher subscription levels.

8. Haiku Deck

Haiku Deck is a presentation software focusing on simplicity, visual appeal, and ease of use. It is designed to help users create stunning and visually engaging presentations with minimal effort. Haiku Deck provides a wide range of professionally designed templates, high-quality images, and an intuitive interface, making it accessible to users of all skill levels.

Key Features of Haiku Deck

• Visual Templates: Haiku Deck offers a variety of visually appealing templates that can be customized to match the user’s content and style.
• Image Library: The software provides access to a vast library of high-quality images to enhance the visual impact of the presentations.
• Effortless Charts and Graphs: Haiku Deck allows users to create charts and graphs with just a few clicks, making data visualization simple and effective.
• Integration with Popular Platforms: Users can import content from various platforms like Dropbox, Google Drive, and Keynote to streamline the presentation creation process.
• Real-time Collaboration: Haiku Deck enables real-time collaboration, making it easy for teams to collaborate on presentations remotely.

• Professionally designed templates for a polished and professional look.
• The abundance of high-quality images and icons enhances presentations.
• Seamless integration with popular platforms for easy content importing.
• Limited customization options compared to some other presentation software.
• Advanced features and options may be lacking for users who require highly complex presentations.
• The free version has certain limitations on the number of presentations and features.
• Haiku Deck is ideal for educators, entrepreneurs, marketing professionals, and individuals who value simplicity and want to create visually striking presentations quickly and easily.
• Haiku Deck offers both a free plan and paid subscriptions with additional features. The paid plans provide more customization options, advanced analytics, and access to premium content libraries.

9. Slidebean

Slidebean is an online presentation software that simplifies the process of creating professional and visually appealing presentations. It is designed to assist users, especially those with limited design skills, craft engaging slides with minimal effort. Slidebean’s AI-powered platform automates various design elements, making it easier for users to focus on their content and message delivery.

Key Features of Slidebean

• AI Design Assistance: Slidebean’s AI algorithms analyze content and suggest appropriate design elements, layouts, and color schemes for each slide.
• Customizable Templates: The platform offers various templates catering to different industries and presentation styles.
• Content Importing: Users can import content from various sources, such as Google Slides, Powerpoint, and Dropbox, to seamlessly integrate existing materials into their presentations.
• Collaboration Tools: Slidebean facilitates real-time collaboration among team members, making working remotely on presentations accessible.
• Slide Analytics: The software provides analytics on slide engagement, enabling users to understand how their audience interacts with their presentation.

• AI-powered design assistance streamlines the creation process.
• A diverse selection of customizable templates for various presentation needs.
• Easy content importing from other platforms.
• Real-time collaboration for effective teamwork.
• Some advanced features may be limited compared to more robust presentation software.
• The free version has certain limitations on the number of slides and exports.
• Slidebean is suitable for startups, entrepreneurs, educators, and individuals who want to create professional presentations quickly, especially those without advanced design skills.
• Slidebean offers a free plan with essential features and paid subscriptions with additional benefits such as unlimited exports, premium templates, and priority customer support.

10. Genially

Genially is an online platform that empowers users to create interactive and visually stunning presentations, infographics, and other visual content. It offers a wide range of pre-designed templates and interactive elements that can be customized to suit various needs, making it easy to engage and captivate audiences.

Key Features of Genially

• Interactive Content: Genially allows users to add interactive elements such as animations, pop-ups, hotspots, and quizzes to create engaging and immersive presentations.
• Wide Variety of Templates: The platform provides a diverse collection of pre-designed templates for different purposes, saving time and effort in creating visually appealing content.
• Collaboration and Sharing: This presentation program facilitates real-time collaboration, making it ideal for presentations and visual project teamwork. It also enables easy sharing via links or embedding in websites and social media.
• Data Integration: Users can integrate data from spreadsheets, surveys, and other sources to create dynamic and data-driven content.
• Analytics and Tracking: Genially offers insights on how viewers interact with the content, providing valuable feedback on audience engagement.

• A vast library of interactive elements and templates.
• Suitable for creating interactive presentations, infographics, social media posts, and more.
• Supports collaboration and sharing among team members.
• Some advanced features may require a learning curve for first-time users.
• The free version has limitations on the number of projects and interactive elements.
• Genially is suitable for educators, marketers, designers, and anyone seeking to create interactive and visually rich content to engage and impress their audience.
• Genially offers free and paid plans with additional features, including templates, storage space, and collaboration options.

11. SlideShare

SlideShare is a web-based platform owned by LinkedIn, designed for sharing and discovering presentations, documents, and professional content. It allows users to upload and share presentations, PDFs, infographics, and other documents with a global audience. SlideShare is a valuable resource for professionals, educators, and businesses to showcase their expertise, insights, and ideas through visual content.

Key Features of SlideShare

• Presentation Sharing: Users can upload and share presentations in various formats, such as PowerPoint, PDF, Keynote, and more.
• Document Hosting: SlideShare hosts many professional documents, including reports, whitepapers, and case studies.
• Embedding and Sharing: Content hosted on SlideShare can be easily embedded on websites, blogs, and social media platforms for broader visibility.
• Social Sharing and Engagement: Users can like, comment, and share content, fostering community engagement and interactions.
• Content Categorization: SlideShare categorizes content into topics, making it easy for users to discover relevant presentations and documents.

• Access to a vast collection of professional presentations and documents on diverse topics.
• Opportunity to showcase expertise and insights to a global audience.
• Provides a valuable platform for lead generation, content marketing, and branding.
• Easy social media sharing and embedding options.
• Limited editing capabilities, as SlideShare primarily focuses on content sharing rather than content creation.
• Some features may require a LinkedIn account for full functionality.
• SlideShare is beneficial for professionals, marketers, educators, and businesses looking to share and discover informative and visually engaging content for a wider audience.
• SlideShare offers free accounts for content sharing and viewing. However, additional paid features are available for businesses and marketers looking to enhance their visibility and analytics.

12. SlideDog

SlideDog is a multimedia presentation software that allows users to seamlessly blend different media types into a single, interactive presentation. It enables presenters to combine PowerPoint slides, PDFs, videos, web pages, and more into a cohesive presentation experience. SlideDog is designed to streamline the process of delivering multimedia-rich presentations, making it easy to switch between various content formats without interruptions or technical glitches.

Key Features of SlideDog

• Media Integration: Users can incorporate diverse media types like PowerPoint, PDF, videos, images, websites, and live web pages into a single presentation.
• Seamless Transitions: SlideDog allows smooth transitions between different media elements, providing a fluid and engaging presentation experience.
• Live Sharing and Polling: Presenters can share real-time presentations with remote audiences and even conduct polls for audience engagement.
• Presenter View: SlideDog offers a presenter view, allowing speakers to preview and control the presentation while the audience views the main screen.
• Playlist Management: Users can create playlists to organize and manage their multimedia content for efficient presentation delivery.

• Supports a wide range of media types, enabling dynamic and interactive presentations.
• Easy-to-use interface, making it user-friendly for both presenters and audiences.
• Suitable for both in-person and online presentations, enhancing versatility.
• It provides live-sharing options, making it ideal for remote and virtual events.
• Limited design and customization options compared to traditional presentation software like PowerPoint.
• Some advanced features may require a premium subscription.
• SlideDog is ideal for presenters, educators, event organizers, and businesses looking to create engaging multimedia presentations and streamline the delivery of content-rich materials.
• SlideDog offers a free version with basic features. It also provides premium plans with additional features and functionality at various price points.

Pitch is a modern presentation software designed to empower teams and individuals to create compelling and visually stunning presentations. It aims to enhance collaboration and streamline the process of building impactful pitch decks and proposals. Pitch provides a range of features and templates that enable users to craft persuasive presentations, making it an excellent tool for sales pitches, investor pitches, and other business communications.

Key Features of Pitch

• Collaborative Workspace: Pitch offers real-time collaboration, allowing multiple team members to simultaneously work on the same presentation.
• Smart Slide Templates: It provides professionally designed templates and customizable slide layouts to ensure a consistent and polished look for the presentation.
• Library of Assets: Users can access a library of stock images, icons, and illustrations to enhance the visual appeal of their slides.
• Data Visualization: Pitch supports interactive charts, graphs, and data visualizations to make complex information more accessible to the audience.
• Integration with Other Tools: It integrates with popular productivity tools like Slack, Trello, and Google Drive for seamless workflow management.

• Intuitive and user-friendly interface for easy navigation and presentation creation.
• Allows real-time collaboration, making it easy for teams to collaborate on presentations.
• Offers a wide range of customizable templates and design elements.
• Supports seamless integration with other productivity tools, enhancing workflow efficiency.
• Some advanced features in the free version may be limited, requiring a premium subscription for full access.
• Occasional minor bugs and performance issues may arise.
• Pitch is ideal for businesses, startups, and professionals looking to create visually appealing and collaborative presentations to convey ideas, pitches, and proposals effectively.
• Pitch offers free and premium plans, with the premium plan providing additional features and customization options.

14. Zoho Show

Zoho Show is a cloud-based presentation software developed by Zoho Corporation. It is designed to help users create, collaborate, and quickly deliver visually engaging presentations. Zoho Show offers a range of tools and features to streamline the presentation creation process and enhance the overall productivity of individuals and teams.

Key Features of Zoho Show

• Collaborative Editing: Zoho Show allows multiple users to work on the same presentation simultaneously, facilitating real-time collaboration.
• Pre-designed Templates: It offers a collection of professionally designed templates to jumpstart the presentation creation process.
• Charts and Graphs: Zoho Show supports interactive charts and graphs, making it easy to visualize data and statistics.
• Integration with Zoho Apps: Users can seamlessly integrate Zoho Show with other Zoho productivity apps, such as Zoho Docs and Zoho CRM.
• Privacy and Security: Zoho Show ensures data privacy and security through encryption and secure cloud storage.

• User-friendly interface, suitable for both beginners and experienced users.
• Real-time collaboration enhances team productivity and efficiency.
• Offers a variety of presentation templates and customization options.
• Integrates well with other Zoho applications, simplifying workflow management.
• Advanced features may require a paid subscription.
• Limited integration with third-party applications outside the Zoho ecosystem.
• Zoho Show caters to individuals, businesses, and educational institutions seeking a versatile and collaborative presentation tool to create professional-grade presentations.
• Zoho Show offers a free version with basic features. Premium plans with additional features are available at various subscription levels.

15. ClearSlide

ClearSlide is a cloud-based sales engagement platform that aims to empower sales teams with powerful tools to create, deliver, and track engaging sales presentations and content. It provides a comprehensive solution for sales professionals to enhance their communication with prospects and customers, leading to more effective sales conversations and better results.

Key Features of ClearSlide

• Content Management: ClearSlide offers a centralized content library to organize and manage sales collateral, including presentations, documents, videos, and more.
• Analytics and Reporting: It provides detailed analytics and insights into how prospects engage with sales content, allowing sales teams to prioritize leads and improve their outreach strategies.
• Email and Online Presentations: ClearSlide enables sales reps to deliver presentations remotely through email or online meetings, facilitating seamless virtual interactions.
• Integration with Sales Tools: It integrates with popular CRM platforms, such as Salesforce, enabling seamless data synchronization and streamlining the sales workflow.
• Real-time Engagement Tracking: ClearSlide tracks real-time viewer engagement, notifying sales reps when prospects open, view, or interact with the content.

• User-friendly interface and easy content management.
• Powerful analytics and insights to optimize sales strategies.
• Integration with CRM systems enhances sales efficiency.
• Mobile app allows sales reps to access and share content on the go.
• Some advanced features may require a higher-tier subscription.
• Limited integrations with other third-party applications.
• ClearSlide is designed for sales teams and professionals looking to streamline their sales communication, improve content management, and enhance engagement with prospects and clients.
• ClearSlide offers multiple pricing plans tailored to the needs of individual sales reps, teams, and enterprises, with various features and customization options available.

These 15 Online Presentation tools come with different features and capabilities to help you create visually appealing and engaging presentations that convey your messages and move your audience

How Can All Time Design Help You Create Engaging Presentations?

All Time Design can help you create engaging presentations by providing expert design services catering to your needs. Our team of skilled graphic designers understands the principles of effective presentation design and can craft visually appealing slides that capture your audience’s attention.

Here’s how All Time Design can assist you in creating engaging presentations:

• Custom Designs: We can create custom presentation templates that align with your brand identity and style, ensuring a consistent and professional look throughout your slides.
• Visual Storytelling: Our designers excel at visual storytelling, using compelling graphics, images, and icons to enhance your message and make your presentation memorable.
• Data Visualization: We can transform complex data into clear and understandable visualizations, making it easier for your audience to grasp critical insights.
• Animation and Interactivity: All Time Design can add subtle animations and interactive elements to your slides, bringing your content to life and keeping your audience engaged.
• Content Organization: Our designers can structure your presentation logically and engagingly, guiding your audience through your key points with clarity and flow.
• Infographics and Charts: We can create eye-catching infographics and charts that effectively communicate information and statistics.
• Branding Integration: All Time Design ensures that your company’s branding elements are seamlessly integrated into your presentation, reinforcing your brand identity.
• Revision and Feedback: We welcome your input and offer revisions to fine-tune the design according to your preferences and feedback.
• Timely Delivery: We understand the importance of deadlines and strive to deliver high-quality presentations within your specified timeframe.
• Consultation: Our team is available for consultation to understand your presentation goals and provide tailored design solutions.

By partnering with All Time Design, you can create visually stunning and engaging presentations that captivate your audience, convey your message effectively, and leave a lasting impact. Click here to get started.

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15 Best Presentation Software for 2024 (Full Comparison Guide)

Written by: Orana Velarde

In this comparison guide, we’ll analyze each of these tools and many more to understand what the difference is between them so you can  choose the best presentation maker for your business.

So, if you want to stand out from run-of-the-mill PowerPoint presentations and have a reliable presentation software that will help you collaborate with team members and design stunning slide decks in a fraction of the time, you’ll need this guide. 

Let’s get started.

Table of Contents

• Google Slides
• Microsoft PowerPoint
• Beautiful.ai
• Microsoft Sway

What are Presentation Tools

Presentation tools are software applications that enable users to visually present ideas or share knowledge. These presentations are delivered in a slide-show format using a combination of text, images and other graphic elements.

Presentation software is frequently used to pitch an idea to investors , present proposals to clients , introduce new products or services to customers, train staff on new policies or ideas , or teach your students new or complex concepts.

Best Presentation Software: A Visual Comparison

When choosing the right presentation programs for your projects, there are some things to consider:

• Does the price point fit your budget?
• Is it easy to use?
• Who is the program geared at: businesses, educators, bloggers or social media managers?
• Does it have lots of templates to choose from? Are they good quality and helpful?
• Is the built-in graphic asset library extensive and varied?
• Can you embed content, add videos or GIFs?
• Can you add audio to your presentations?
• Can elements be animated?
• Is it desktop or cloud-based ?
• Can you use it to create presentations on any of your devices?
• Can finished presentations be viewed offline?
• Can you have team accounts or business accounts for easy collaboration inside your company?
• Does it include a Brand Kit? Is it easy to use?
• Can the finished presentation be shared online straight from the presentation software?
• Can your presentations be uploaded to the cloud privately with password protection?
• Does the presentation software include analytics to see how your projects perform on social media?
• Can you use the finished presentation as a lead generator straight from the software?

We'll take a look at all these aspects in the following list of best presentation software so you can make your own well-informed decision.

Last updated on May 30, 2024.

Visme is a powerful presentation software and all-in-one content authoring tool. It has a user-friendly interface and an extensive set of tools that make it easy for both beginners and experienced professionals to design and deliver impactful presentations.

Presentations made with Visme go beyond the standard slide deck to incorporate interactive elements and easy, full-featured offline sharing.

Making professional presentation slides with Visme is easy and straightforward. Create slides from scratch using content blocks and the extensive slide libraries categorized by style. Browse the presentation template library to find pre-designed slide decks which you can easily customize to fit your needs.

That's not all that Visme can do, though.

You can also use Visme to create other visual content, such as digital documents, animated infographics, interactive reports and whiteboards. There are tons of customizable templates that come built-in with the app.

You can also use Visme to create other visual content, such as infographics, reports and interactive charts. There are tons of customizable templates that come built-in with the software.

Visme can be used for free to test it out for as long as you want. With a free account, you can create up to three projects.

To access all of Visme's capabilities, you can upgrade to one of the paid plans .

• Starter: $12.25/month paid annually
• Pro: $24.75/month paid annually
• Visme for Teams: Custom – learn more here

If you're a nonprofit organization, you may qualify for a discount. Visme also offers separate Education plans for students and teachers.

Ease of Use

Visme is incredibly easy to use. Switching from slide to slide is a breeze, and you can even save a slide to your content block or slide library to reuse later.

The editor comes with a handy sidebar that lets you browse media, graphics and data tools and drag and drop relevant elements onto your slides. You can also use the /shortcut feature to open a search bar and quickly find what you need.

The dynamic fields feature ensures you don’t miss out on any critical information. With single click, you can easily update content throughout your presentation.

Who Is It For

Visme is perfect for small and large businesses, enterprises, marketing teams, project managers, educators, content creators and so much more. The resources and tools available in Visme reach far beyond the ability to create presentations.

• Social media teams can create content for their company’s social channels.
• Sales agents can create branded and personalized proposals in minutes.
• Professionals can build visual CVs to find the next ideal job.
• Project managers can conduct team meetings with a collaborative whiteboard.

Template Options

The template options in Visme are extensive and varied in style. From minimalistic to photographic, there are many presentation styles to pick from.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

You can choose from dozens of fully designed presentations tailor-made for specific industries and topics or mix and match hundreds of slide layouts by choosing a presentation theme.

You can also start with a blank canvas, add new blank slides to existing presentation templates, and save custom slides to use later as your own templates.

Graphic Assets Library

When selecting the best tools for presentations, the visual capabilities and creative design elements should be a top consideration. Visme’s graphic library includes thousands of free icons, illustrations, stock photos, videos , 3D graphics , audio clips, charts and graphs to include in your presentations.

The best part is that every graphic asset that comes built-in with the Visme editor is fully customizable. Resize, rotate or change colors to fit your brand, content and theme.

AI-Powered Tools

Visme comes with a wide variety of useful AI-powered tools, making it one of the best presentation software.

Let's start with the AI presentation maker . This advanced tool is engineered to make your presentation creation process as quick and efficient as possible.

To create a presentation using this tool, you only need to provide a text prompt outlining your requirements. The tool will then generate the slides, complete with text, images, illustrations and any other content you specify.

After that, you can use Visme's presentation tools to personalize the AI-generated slides and add the final touches.

Next up is the AI writer . This user-friendly tool is your key to overcoming writer's block and crafting engaging copy for your presentation. It can help you create layouts, edit and proofread text, summarize the content and much more. Explain to the AI writer what you want to generate, and it will take care of the rest.

Visme offers several AI image editing tools , including erase and replace, background remover, unblur, and upscaler. These tools can be used to edit the image content or enhance its quality. For example, you can use the Image Upscaler to resize your image without sacrificing quality, ensuring your visuals always look high-quality.

And as always, you just need to provide the right text prompts. Feel free to tweak the prompts as many times as you want until you achieve the perfect outcome.

Videos and GIFs

It's easy to insert or embed videos and GIFs inside a Visme presentation. This is another that makes Visme a powerful video presentation software .

To insert a video, upload a video from your computer or cloud storage and place it on a slide of your choosing. Once you’ve uploaded it, it’ll be in your Media library for future use.

If you don’t have videos of your own, Visme has hundreds of stock videos to choose from in lots of categories. Browse them by clicking the / shortcut on your keyboard and opening the videos tab.

Edit your videos with the integrated timeline feature. Trim video clips and customize playback settings. Resize the video on your slide easily by dragging the corner. Or you can resize any video into another shape for more flexibility.

GIFs are available through the Giphy integration, which you’ll find in the Media tab. These are a great choice when you want to make a meme-based presentation.

Take note that all presentations that have videos or GIFs in the slides must be shared as a live link or downloaded as HTML5 or MP4. If you download it as a PDF or PPTX, all the interactive elements won’t play back.

Adding audio to a presentation is easy on Visme. Either along with a video or as the audio on its own. You can also record a voice over.

Another great option is accessing our Presenter Studio to record a video of yourself presenting your content. You can turn on your camera or record audio only before sending a link to your audience. This is a great way to present asynchronously or save your presentation for people to view again and again.

Embed Third-Party Content

There is more content that can be embedded into Visme presentations, like polls, quizzes , forms , online videos and any content that can be turned into code to insert in an iframe.

You can also take advantage of several integrations to embed even more engaging and interactive content into your slides.

Some of our integrations include SurveyMonkey, Hubspot, Giphy, and many more.

Animations and Transitions

With Visme, you can animate your content and create interactive experiences such as:

• Hover effects or clickable pop-ups, link your slides or content blocks to objects
• Pre-animated assets like characters, illustrations and gestures
• Custom animation and motion effects

Features inside Visme presentations can be animated, and we also have a number of seamless slide transitions that make your content pop, like "Enter from Side" or "Staggered Fade."

If you want to make your content even more dynamic, you can access our Custom Animation feature. This is perfect for creating video presentations or making your elements look like they're floating on your slide.

Visme also comes with a 3D Character Creator that helps you elevate your storytelling and connect with your audience. You can create and customize 3D animated characters to embody your brand or message.

Tweak everything, from gender and hairstyles to outfits and skin tone, until you achieve the perfect look. You also have the ability to choose their entry, waiting and exit poses.

Desktop or Cloud

Visme is an online cloud-based app that can be easily used on your computer. We also provide a desktop app that you can download and use outside of your regular browser for seamless content creation.

And if you need to create content on the go, you can easily edit existing projects right from your mobile device or tablet using the Visme iOS app .

Data Widgets

Visme offers a wide selection of data widgets that allow you to creatively visualize statistics and figures in the form of gauges, clocks, pictographs and icon arrays.

Data visualization in Visme goes beyond widgets. Add tables, graphs, and charts to your presentation slides and connect them to a live data source . Create a data stream from Google Sheets or Google Analytics into customized data visualizations.

Offline Viewing

Finished presentations can be viewed offline in four different formats.

The best option is to download it as an HTML5 file. That way it will maintain all the animations when opened on Google Chrome, even without internet. Downloading as an HTML 5 file is a premium feature. Presentations can also be downloaded as a collection of JPG or PNG images, as a PDF or as an editable PowerPoint file.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Sign up. It’s free.

Collaboration Possibilities

Visme has a premium teams plan that lets all team members customize and complete projects together. Leave comments with edits and feedback, edit projects simultaneously and easily share with other people on your team to move the project along.

Plus, Visme's workflow management features give the project admin complete control over your team's collaboration process. You can assign tasks, manage roles, set deadlines and more, all from a centralized platform. These features are useful for streamlining communication and reducing the time between briefing and final presentation design.

Branding Capabilities

Visme's brand design tool makes it easy to keep all of your content on-brand regardless of who's creating it. It works in three easy steps:

1. Upload all of your branding assets (colors, fonts, logo) to Visme with the Brand Wizard . Input your website URL and watch as our Brand Wizard automatically pulls in all of your branding.

2. Access a bundle of 30+ automatically branded templates that have your logo, fonts and colors already ready to go.

3. Easily access thousands of other templates and input your brand fonts and colors with just a click in Visme's editor.

Then boom! All of your content will always have the same branding, helping increase brand strength and recognition.

Share to Social Media

Once a presentation is finished, it can be shared to social media seamlessly right from the editor. It can also be downloaded.

Privacy and Password Protection

Presentations on Visme can be published privately with password protection so that only the people you want can access it. It is advisable to only use strong passwords for this purpose. There are a few free password managers that could help you do that and keep your account secure .

Visme’s analytics is what makes it stand out as the best tool for presentation. When a presentation is shared via a live link, it can be analyzed for views and sharing.

Access in-depth analytics that show you how much of your presentation is typically viewed, for how long and which slides seem to be the most popular.

Lead Generation

You can add a signup form to your presentations to collect leads that could potentially become clients. Simply head over to our  Advanced Settings tab before sharing your project and turn on  Requires Registration to collect emails from each person who views your content.

The best part of using Visme is that you get access to an interactive online form builder that's proven to generate 2X more conversions than traditional forms. You can choose your preferred form type and customize every aspect, including character appearance, color, background and animations to match your design and branding requirements.

Prezi offers a great alternative to the traditional presentation format that goes slide by slide. The creative idea behind Prezi is you can create an animated, non-sequential flow with topics and subtopics that are hidden until you zoom in.

While Prezi's interface can be slightly complicated to use, it's a good option for people who need to add a creative touch to their presentations.

Prezi is free for basic capabilities and limited templates.

For the paid plans, there are three tiers.

• Standard: $5/month
• Plus: $12/month
• Premium: $16/month
• Teams: Upon Request

There are separate plans available for students and teachers.

Prezi has a slight learning curve, but once you create a couple of presentations, you get the hang of it. However, it doesn't offer too much customizability inside the templates.

Businesses and educators who are in need of a different style of presentation. Prezi offers a “conversational style” of zooming and moving around between information. So, who Prezi is for really depends on who needs this sort of presentation style.

There are plenty of templates to choose from, and you can also start from scratch. The templates are different in color and style, but the idea of zooming into topics and subtopics is the same.

AI Presentation Assistant

Prezi has an AI assistant that automatically generates presentations for users.

The assets library has some icons and shapes available, the usual ones like arrows and buttons. Premium plans get access to over 80,000 icons and 500,000 images.

Videos can be uploaded or embedded from YouTube. Embedded videos are not viewable in offline mode. GIFs aren’t supported.

Voice over can be added in premium plans.

No other content can be embedded into Prezi presentations.

Prezi is all about animations between topics and subtopics. The presentations themselves are viewed as animations.

Prezi is a cloud app but can be accessed to view offline with premium plans.

Available to Create on Multiple Devices

Prezi presentations can only be created on a computer but can be viewed on all devices.

Prezi for teams is available upon demand and has a Slack integration.

Brand Kits are only available with Prezi's team plans, but each presentation can be customized to fit your brand with color customizations and some available fonts.

Prezi presentations can be shared to social media via a special share button at the top-right of the Prezi page. They can be shared to LinkedIn, Facebook and Twitter.

Prezi presentations can only be downloaded from the Prezi app. There are two options, as an EXE file for PC and a ZIP file for Mac. Presentations can then be viewed without internet connection or the need to connect to the Prezi app.

Presentations are public unless you have a paid account.

Analytics are available with premium accounts but it only applies to Prezi presentations you share via a link to someone.

There are no lead generation capabilities with Prezi.

3 Google Slides

Google Slides is the presentation software available via your Google account. Just like you can create documents and spreadsheets with Google Docs and Sheets, you can create presentations with Google Slides.

The setup is very similar to PowerPoint and is free to use for anyone with a google account. There is a business version called G Suite, which includes the same things with more storage and management capabilities.

Google Slides is free to use for anyone with a Google account. All features are available to everyone.

There are plans for business accounts so that teams can be created and information can be managed in a more organized way. Plans start at $6/user/month and go up to $18/user/month.

Compared to other examples of presentation software, Google Slides is very easy to use. The controls are very similar to Google Docs and Sheets.

Business professionals, educators and students who need fast and easy access to a presentation software that can get things done.

There is a general collection of templates, but there are not very many. Presentations can also be started from scratch.

The graphic assets are average and simple. The shapes are classic and generic. Photographs can be uploaded from your desktop, your Google Drive, a URL or searched online.

Videos can uploaded with a YouTube link or from Google Drive. GIFs can be added just like images.

Audio and Embed Third-Party Content

Anything from your Google Drive can be added in. Also there are some available “add-ons” that can be integrated for icons, stock photography and audio.

Elements inside each slide can be animated and so can the transition between the slides.

Google Slides is a cloud-based program.

Google Slides can be used fully on any device with their respective apps for Android and iPhone. Presentations can be edited and viewed on all devices.

Collaborating with other people is easy with Google Slides

There is no brand kit feature.

Presentations can be shared via email or link.

Google Slides can be viewed offline with a Chrome Extension and the use of Backup and Sync.

Presentations can be shared privately, but there are no password capabilities, only invitations.

Analytics and Lead Generation

These features are not available.

Read either PowerPoint vs Google ,  or you can check out  Google Slides vs Visme to get a detailed overview of each tool and find the perfect presentation software for your needs.

Keynote is the native Apple presentation software — one of the original PowerPoint Alternatives. Anyone with an Apple ID can use the Keynote editor. It is the most similar to PowerPoint and also Google Slides.

Keynote is free for downloading and also accessing via the cloud with an apple ID.

If you know how to use PowerPoint or Google Slides, Keynote is a breeze. This feature makes it stand out as one of the best tools for presentation.

Keynote is good for businesses, educators and anyone who needs a practical presentation software.

The templates are limited but come in standard or wide sizes. Templates can also be found outside of Keynote and uploaded into the program.

There are plenty of classic symbols and icons available which are also customizable in terms of color and gradient. Images can only be added from your computer.

Videos are not embeddable in Keynote slides but that is sorted with a plug-in like LiveSlides. GIFs can be added as .gif images.

You can upload existing audio files in Keynote to play on specific slides. There's also an option to record your own voiceover to create a narrated presentation.

Including these is not available

Slides and objects can be animated in a number of ways, including path creation, scaling, bounce or jiggle effects, and more.

Keynote is available on both desktop and cloud.

You can create keynote presentations on any apple device and PC.

Keynote presentations can be downloaded as .pdf or as .pptx to view offline.

Keynote presentations can be collaborated on via a link or email with permission settings set to “can make changes”.

Brand Kit, Share to Social Media, Analytics and Lead Generation

None of these are available on Keynote.

Presentations are private until shared and there is no password protection capabilities.

5 Microsoft PowerPoint

This list wouldn't have been complete without the most popular presentation software in the world. Even though there are tons of more advanced presentation tools out there now, PowerPoint is still a favorite of many because of its familiarity, ease of use and availability.

The desktop-based PowerPoint program is part of Microsoft 365, which has different plans for businesses that start from $6/month and go up to $22/month. You can also buy an unbundled digital PowerPoint account for $159.99

PowerPoint Online is free on any device, including mobile.

Most, if not every, computer user knows how to work a PowerPoint. The traditional sidebar interface is easy to use simply because it's familiar. But for people who are using PowerPoint for the first time, there might be a slight learning curve.

Businesses, individuals, students, teachers and anyone who uses a Windows PC or device. PowerPoint is also a good fit for people who want to create simple, conventional presentations, and aren't looking for fancy new features or capabilities.

There are dozens of themes that come built-in with PowerPoint, and there are all customizable so you can play around with the styles.

You can browse stock images, icons, stickers and more by searching for relevant keywords in PowerPoint's graphic library.

Videos and GIFs can be uploaded from your computer. You can also embed videos from YouTube and other online sources. However, this feature is only available to Windows users.

You can upload audio files from your computer. You can also record audio directly inside PowerPoint and edit the settings for playback.

You can embed files created in other Microsoft Office applications, such as charts created in Excel, or any other programs that support Object Linking and Embedding (OLE.)

There are tons of animation and transition options available in PowerPoint, which can actually get confusing at times. However, if you know your way around these options, it gets easier to create a professional-looking slideshow.

There are both desktop and cloud versions of PowerPoint available.

You can download the PowerPoint mobile apps on both Android and iOS devices.

It's possible to share your presentation with specific people.

Brand kits are not available, but you can save custom themes.

Presentations cannot be shared to social media.

You can download your PowerPoint presentations in various formats, including PPTX and PDF. This makes it easy to access them on any device offline.

You can mark your presentations as read-only to prevent users from editing the file.

This feature is not available in PowerPoint.

Ludus is one of the best-looking presentation tools available online. The main attractions with Ludus are the clean black screen to edit on and the number of integrations that give importing capabilities for all sorts of content. From photography to .svg to code builds.

Ludus starts at $14.99/month for teams of 1-15 people. Teams that need more licenses are encouraged to contact for more pricing information. Ludus does offer a 30-day free trial.

Ludus is quite easy to use and includes lots of keyboard shortcuts. It is easy to learn how to use and pretty straightforward. It seems to be easier for designers than for non-designers to use.

This presentation software is geared more towards designers or business owners who have some design knowledge to totally be able to use the broad capabilities.

There are no templates to choose from. You have to start from scratch or use smart blocks that you can create to use over and over easily. Smart blocks are kept in their own library.

Ludus has minimal in-house graphic assets like simple shapes, but the integrations are epic. You can import .svg icons and edit them inside Ludus quite easily. Photos can also be imported via Unsplash, Instagram, Facebook or uploaded.

Videos and GIFs are easily imported via the integrations like YouTube, Vimeo, Giphy and more.

Audio can be embedded as an audio file from SoundCloud, Dropbox and other integrations.

You can pretty much embed anything into Ludus. The integrations are impressive and there are also iframe and HTML options.

Internal elements can’t be animated but there are so many integrations that animations can be done in different ways.

Ludus is a cloud-based app. No need to download anything.

Presentations can only be edited on computers. Finished presentations can be viewed on all handheld devices that have access to the internet via a URL link.

Collaborations are possible with the team plans. This includes live collaboration, workspaces and more.

With collaborations, smart blocks and the Brandfetch integration, a brand kit can be organized quite easily. But it’s not an internal feature.

Finished presentations can be easily shared to social media straight from Ludus.

Ludus presentations can be downloaded as .pdf or .html to be viewed offline.

Pro Plans have password protection.

There are no analytics or lead generation capabilities available in Ludus.

Slides is the only presentation software that promotes itself as being “pixel perfect” as the editor includes a built-in grid to help with composition. Slides has a lower cost at the highest price tag which is good for smaller businesses.

Slides is free to use, but finished presentations will be public and available. 

The paid plans start at $5/month, and the Pro plan sits at $10/month and go up to $20/month for features like unlimited collaborators, privacy, shared media library and Google Analytics.

Slides is very easy to use, the editing board is minimal but all tools are at easy reach. No need to get confused with Slides. There are no templates so presentations are built from scratch.

Small business owners or startups. Individuals that know what they want and don’t need templates to help them along. Also for developers because it has HTML and CSS building capabilities.

Slides has a very limited template library with just a handful of different options to choose from.

The available shapes and icons are common and minimal. Photos have to be uploaded or imported from a URL.

Videos and GIFs are easy to add. Videos can be uploaded or linked and GIFs can be uploaded as .gif or .mp4 as video.

Including audio is not possible with Slides.

Anything with code can be added in an iframe.

All elements and features can be animated to fade in, fade out etc. Length of duration can be customized.

Slides is a cloud-based presentation software that can only be used online.

Slides can be used on the computer and handheld devices. To edit and to view.

Paid plans have very capable collaboration possibilities. Users can leave comments with feedback for the creator to review and make edits.

There is no set section for a brand kit but branded decks can be created and then cloned to use as a template.

Yes, quite easily.

You can also share presentations via URL, email or embeddable code.

A Slides presentations can be downloaded as a ZIP file with an .html file inside that can be viewed offline on any browser.

Privacy and Analytics

Possible with paid plans.

This is not possible on Slides.

8 Slidebean

Slidebean is an easy-to-use presentation software with interesting templates and customizable content blocks.

The highlight of this presentation software is that it uses artificial intelligence (AI) to help you put together the best possible slide layouts and configurations. They also have a team of experts that can both write and design your pitch deck for you if you don't want to take the DIY route.

The free plan has limited capabilities but it's enough to see how Slidebean works. To export your presentation, you'll need to upgrade.

There are three price levels from $8/month to $19/month to $149/month. The last one is the Founder's Edition plan, which includes help from the experts on your presentations.

If you choose to get their help on your presentation design, it starts at $29 per slide or $1,999 for the full project.

Slidebean is quite easy to use. You can choose between templates or start from scratch. Adding content is simple and to the point from a popup.

Editing can be done in outline or design mode. The editing is limited to how the content blocks are set up, but there are lots of choices. There's no free size changing or moving around.

Startups, small businesses and entrepreneurs.

There are plenty of template options. They are organized in sections and niche. The template collection has presentations by known brands like Snapchat and Buzzfeed.

There are plenty of icons and images to choose from. However, there are no shapes, but icons can be used as shapes.

GIFs can be added via the Giphy integration in a content block. Video can be added in the paid plans.

There are no audio capabilities.

The code snippet content block has lots of options so a lot of different kinds of third-party content can be added in.

Content blocks and their elements can be animated with a couple features.

Slidebean is an online program on the cloud.

It can be used to edit or view on any device.

Collaboration is possible in the paid plans.

This feature is available in the paid plans.

Sharing to Social Media

Slidebean presentations can be exported to download as both .pdf and .html files to view offline.

This feature is not available.

Analytics are available in the paid plans.

9 Zoho Show

Zoho Show is a presentation software that mimics Microsoft PowerPoint in the way it is set up, with a menu up top for all the actions. However, Zoho's version is much nicer and polished.

Zoho is a complete CRM for businesses and the company offers different types of apps for teams and office use — Zoho Show is only one of their programs.

Zoho show is completely free and without ads.

Zoho Show is pretty easy to use. The content blocks can be chosen as themes but they can also be moved around freely and resized. The presentation can be viewed in three ways, with a handy grid view to see all slides next to each other.

Businesses, entrepreneurs, educators and students. Anyone who needs to make a presentation.

There aren’t exactly templates, but there are themes. These do not come with images or lorem ipsum but are more like visual canvases that can be customized in terms of color, layout and more.

The shapes are pretty good, there are quite a bit to choose from. An added bonus is the possibility to draw shapes or scribble anything yourself with the trackpad.

Videos can be added via the YouTube integration and GIFs can be added as an image.

Audio can be added via Soundcloud with an embed code.

There are a number of sites that are supported via Embed codes but not that many. Zoho Show says that you can ask your needs to be added in the permitted list.

All elements and transitions can be animated.

Zoho Show is a cloud bases program and can be broadcast from anywhere and on any device. The live broadcast includes a chat window and the audience can download the presentation if they want to.

You can only create presentations on a computer.

Teams can easily use Zoho Show, even in the free version.

Custom branding is only available in the highest paid plan.

Sharing to social media is not possible unless downloaded as a PDF file and then uploaded to something like SlideShare.

Presentations can be downloaded as .pptx or .pdf files for offline viewing.

Yes, this is possible on all plans.

Analytics are possible on the paid plans.

10 Beautiful.ai

Beautiful.ai is a presentation software that helps you create great-looking slides with the help of Artificial Intelligence. This means that your presentation will look professional every single time, regardless of who designs it.

Beautiful.ai currently offers a Pro plan at $12/month and a Team plan at $40/month, both billed annually. They offer a 14-day free trial to test out their tool.

This is probably the best thing about Beautiful.ai — it's incredibly simple to use. All you need to do is add smart slides, plug in your content, and choose from different preset layouts.

Of course, that also means that you have limited customization options. But if you're looking for a simple solution and you don't trust your design skills, this may be a good option for you.

Beautiful.ai is a great tool for absolute beginners and non-designers who are looking for a no-nonsense presentation software.

For example, startups and entrepreneurs can use this software to create a nice-looking pitch deck or proposal quickly without any design help.

There are a handful of slide themes available, but they're mostly basic in terms of design. You can play around with the layouts inside each theme to put together a unique presentation.

The graphic assets library comes with a bunch of free stock photos and icons to choose from, but the options are pretty limited.

Videos and GIFs can be uploaded from your computer. You can also import videos from YouTube and Vimeo to embed in your slides.

Audio can be uploaded from your computer.

It's not possible to embed third-party content into Beautiful.ai presentations. However, you can add interactive links to your slides.

Each slide comes with a preset animation style that you're unable to customize. However, you can change the speed, timing and triggers for the animations. 

Beautiful.ai is a cloud-based application.

The software only works on your desktop computer.

You can invite people to collaborate on your presentation by either giving them "view" or "edit" access. Collaborators must have a Beautiful.ai account to view or edit the presentation.

While there's no brand kit feature available, you can customize a theme (colors and fonts) and save it to your library to use in future presentations.

There are several options to share your presentations. Send an email invite, share a public or private link, generate an embed code or share directly to social media.

You can export your presentations to PDF or PowerPoint to view offline.

There is no password protection, but you can use the Secure Viewing option to only share your presentation with other Beautiful.ai users via an email invite.

This feature is only available in the paid plans. You can access a number of viewing and usage statistics for your presentations.

This feature is not available in Beautiful.ai.

11 Genially

The main idea behind the Genially presentation software is interactivity.

This program is good not only for presentations and video presentations but also for other visual graphics. It’s great for adding a modern, interactive feel to your presentations.

There is a free plan in Genially, which gives you unlimited creations but limited resources. The paid plans are as follow, paid yearly:

• Pro: $7.49 / month
• Master: $20.82 / month
• Team: $79.15 / month

Genially is easy to use if you are accustomed to programs with lots of choices. There is a lot that can be done with the features in Genially.

Any change can be applied to all slides with a single click of the button in the menu. When editing, there is a "design view" and a "layers view."

Professionals and educators of any field who can benefit from interactive presentations.

There are plenty of template options. Some are free and some are only available via the premium plans. Presentation templates are also available as "video presentations."

The graphic assets in Genially are quite varied; there is plenty to choose from. Images can be uploaded or found on the Pixabay integration.

Videos can be added via a YouTube link and GIFs can be imported with the Giphy integration.

Audio can be uploaded from your computer, added via SoundCloud and a couple of other integrations, or recorded directly in Genially.

Third-party content can be added to your presentations with Genially integrations. For example, you can add an interactive map via Google Maps.

All elements can be animated, as can the transitions between slides. Animation effects are quite extensive. There is a similar tab called “interactivity,” which are pop-ups and hyperlinks supplied with lots of button choices.

Genially is a cloud-based presentation program.

This program is only available to edit on computers but can be viewed on any device.

It seems that a professional plan allows 5 team members, but the pricing plan shows that all plans have collaborative capabilities. Collaborators can be added in the dashboard where  all creations are stored.

Brand kits are available in the premium plans. It is an internal feature with easy access.

Finished presentations can be shared to social media.

Finished presentations can be downloaded as a set of .jpg images, as a .pdf or as an .html5 file which will keep all animations.

Premium plans have these features.

This is not available in Genially.

Canva is not only a presentation software but also a full editing program for all visual needs. Presentation creation is only one of the possibilities with Canva. It has become a favorite with bloggers and home-based businesses.

The free version of Canva is pretty extensive. The only restrictions are the use of premium resources that can be either bought separately or through the Canva Pro plan. Canva Pro is charged at $12.99/month or $119.99/year.

Canva Teams is $14.99/month + $14.99/month for every team member after the 5th.

Canva is easy to use as all elements are easy to find and are mostly customizable. Presentations are viewed scrolling; there is no master view and you can’t change something on all slides at once.

Bloggers, small home-based businesses and startups

There are lots of customizable template options, and each slide inside the templates can be used individually.

There are plenty of options in the graphic assets library, including shapes, icons, photos, frames and stickers. Some are free, while others are paid.

Videos and GIFs can be uploaded to Canva.

You can add music to your presentations using the available options inside Canva.

Canva offers dozens of integrations and media embed options, including YouTube, Google Maps, Vimeo, Pinterest, Tumblr, Twitter and more.

There are several animation options that apply to entire slides inside Canva. You can also add animated stickers to your slides.

Canva is a cloud-based app. Presentations can be seen on any device.

Canva is available as an iPhone app and an android app for editing capabilities.

Presentations can be shared for editing with team members.

Canva Pro has a brand kit feature.

Presentations can be shared on Twitter and Facebook.

Presentations can be downloaded as a group of .png or .jpg images or as a .pdf. You can also download it as an MP4 video for offline viewing.

All designs on Canva are private unless they are made public or shared via a link. There is no password-protected sharing though.

These features are not available in Canva.

While Canva offers a wide range of features for various visual design needs, you can explore better alternatives to find solutions that may better fit your requirements. If you want to explore other options, read our article about 12 excellent Canva alternatives .

13  FlowVella

FlowVella is a downloadable presentation software that can be used offline. The main attraction of FlowVella is the Kiosk Mode, in which you can create interactive presentations like the ones used in museums or information counters at malls or hotels.

FlowVella is free to try out. You can use it free forever but the options are limited and the finished presentations has a watermark. P aid plans are as follows:

• Premium : $10/month or $60/year
• Pro : $20/month or $200/year
• Enterprise : Upon request

FlowVella is pretty easy to use, and the controls are straightforward and uncomplicated.

This presentation software is for professionals and educators that need to be able to create presentations offline. Also for those who can take advantage of the Kiosk Mode.

The template options are quite varied and well designed.

The graphic assets library is very limited. Photographs and images need to be uploaded from your computer.

Videos can be uploaded or found via YouTube, iCloud and Dropbox integrations when online. GIFs can be added as images.

Audio can be uploaded from your computer, or added via iCloud or Dropbox.

You can add PDF files.

Only the transitions are animated minimally.

This is a desktop-based application. It must be downloaded.

There are iPad and device apps available for editing on those devices as well.

Paid premium plans can work with teams.

Brand kits are not available.

Presentations can be shared on Facebook and Twitter.

Since this is a desktop application, offline viewing is not a complication.

These features are available in the paid plans. Analytics can be viewed once the presentation has been published online.

This feature is not available on FlowVella.

14  Haiku Deck

Haiku Deck is a presentation software that is straightforward with a simple interface that makes quick and practical presentations. Presentations can be created on the computer and on mobile devices.

Haiku Deck can be tried for free with one available presentation. The Public plan is USD 7.99 a month, Pro plans are USD 9.99 a month billed annually and USD 19.99 billed monthly, and Premium plans are USD 29.99 a month.

Haiku Deck is quite easy to use and menus are easy to follow. There are word size limiters and specific text placement choices for each slide. Charts are simple to create and can be customized. The editor can be connected via cloud to all devices. The new addition, Zuru, is an Artificial Intelligence system that creates creative presentations from simple PowerPoint files or outlines.

The Haiku Deck presentation software is geared mostly toward educators and classrooms. Businesses and bloggers can also use it for practical purposes.

Templates on Haiku Deck are more like an inspiring collection of photographs for a specific niche with some suggestions on where to place the text and what charts to include.

The available graphic assets library in Haiku Deck are millions of photographs, numerous font choices and charts and graphs.

YouTube videos can be embedded easily in a Haiku Deck. GIFs cannot be added to Haiku Decks but a finished presentation can be turned into a video or into a GIF.

Narrations and voice overs are easily recorded on a presentation in Haiku Deck.

Only videos can be embedded.

Features can't be animated in Haiku Deck

Desktop or Cloud / Available to Create on Multiple Devices

Haiku Deck is a cloud-based app that is available for editing and viewing on your laptop and also as an app on phones and tablets.

Haiku decks can be downloaded as .pptx files for offline viewing.

Presentations can be easily shared to social media from the editor.

Haiku Deck offers team possibilities upon request.

There is no brand kit, but you can add your logo to the finished product.

Pro and Premium plans have private and password-protected capabilities.

Premium plans have analytics for who has viewed your presentations.

Emails cannot be captured with Haiku Deck but slides and presentations can be sent with invitations to your existing email contacts.

15  Microsoft Sway

Microsoft has its own alternative to PowerPoint — Sway.

This online presentation software is completely different from PowerPoint and introduces a new concept of building "Sways" instead of "presentations."

Sway is free to use for anyone who has a Microsoft account.

It's super easy to use Sway and kind of fun too. It has a non-traditional storyline editor, which lets you add "blocks" of content that the software configures into layouts.

Sway is mostly for people who don't want to spend too much time designing a complex presentation. For example, students and nonprofit organizations.

There are several templates for different purposes, such as photo slideshows, sales trainings and even personal portfolios.

You can upload your own media or search from various sources inside Sway, including Flickr and Bing Images. There are no shapes and icons included.

You can upload videos from your device or embed from YouTube.

You can add audio to Sway by uploading or dragging and dropping the audio file onto your storyline from your computer.

You can embed images, videos, maps and other content from tons of websites, including Google Maps, Soundcloud, Twitter, Facebook and more.

Sway automatically adds animations to your slides. You cannot change or customize them; you can only increase or decrease the level of animation added to your Sway.

Sway is an online, cloud-based software.

Sway works on any device with an internet browser.

You can invite people to view or edit your Sway presentation.

Sway presentations can be shared directly to Facebook, LinkedIn and Twitter.

You can download your Sway as a Word or PDF file to view offline.

There is no password protection available, but you can choose to share your Sway with specific people, anyone with a link or only people in your organization who have a link.

You can view reader statistics for your Sway if you have a Microsoft Office 365 subscription.

This feature is not available in Microsoft Sway.

Presentation Software FAQs

Still have questions? We've compiled answers to some of the most frequently asked questions about the best presentation tools available.

Q. Which Is the Best Software for Making Presentations?

There are many presentation tools out there but Visme stands out as a top pick and a creative presentation app with a full suite of advanced features tailored to the needs of individual users and businesses. Visme offers real-time collaboration, interactive and animated elements, hyper-customization options, robust data visualization tools and a brand wizard to maintain brand consistency across your presentations.

Q. What Is Better Than PowerPoint?

Visme is often considered a top presentation software and offers several advantages as a PowerPoint alternative software. Its intuitive interface and extensive template library make creating visually stunning presentations seamless, even for beginners. Visme's collaboration features are superior, allowing teams to work seamlessly. On top of that, Visme is packed with advanced interactive and animated elements to keep your audience hooked.

Q. Is PowerPoint or Prezi Better?

PowerPoint and Prezi each have strengths and are suited for different presentation styles. PowerPoint is easy to use, has a clear structure, and is widely available, making it suitable for traditional slide decks and formal presentations. On the other hand, Prezi excels at non-linear, visually engaging presentations with its zooming and panning features, making it ideal for creative or storytelling presentations. The best choice depends on your content, audience and desired presentation style.

Q. What Is the Best App to Do a Presentation On?

Visme offers a powerful presentation app that allows you to create, edit and present your slides from anywhere. Its mobile app is designed for on-the-go editing and presenting, ensuring you always have your presentation at your fingertips.

Q. Is Canva Better Than PowerPoint?

Canva and PowerPoint are tailored to suit the diverse preferences and requirements of different users.

Generally, Canva is known for its drag-and-drop interface, extensive library of design-focused templates and emphasis on visual appeal. It is an excellent choice for those who value aesthetics and want to create content quickly. On the other hand, PowerPoint offers more traditional features and is super flexible. It is often preferred due to its integration and compatibility with other Microsoft Office tools.

Q. What Is Replacing PowerPoint?

Visme is quickly gaining popularity as a PowerPoint replacement and a free presentation software with a user-friendly interface, tons of customization options, and powerful tools that make creating presentations a breeze. With a plethora of templates, interactive elements, and powerful data visualization tools, Visme empowers you to create presentations that truly captivate your audience and leave a lasting impression

Don't just take our word for it. Hear what Kendra Bradley, Graphic Content Developer at WOW!, has to say about Visme:

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.”

“PowerPoint templates are plain and boring, and we want to create more fun and engaging content. Visme has multiple slide templates to choose from, which makes this so much easier.”

“I just made a deck recently and it took me about 15-20 minutes. I found a template I really liked and tweaked it and put it in our brand colors. In PowerPoint, it would take anywhere from an hour to an hour and a half.”

Read the full case study to learn how they streamlined their presentation creation process and found a better alternative than PowerPoint.

Looking for a Presentation Software?

Choosing the best presentation program for your business is a great first step towards better and more effective slide deck development. In this guide, you learned about 15 different types of presentation software and we gave you a checklist to help you decide.

If you're looking for an easy-to-use presentation maker that also comes with unique features that you won't find in most other tools, Visme might be a great option.

You can look for the right pricing plan for your needs and even apply for a discount if you're a nonprofit organization. And if you just want to try out Visme to see if it's a good fit, sign up for a free account and use it for as long as you like — no strings attached.

Which of these best presentation software options fits your needs? If you have any questions or comments, we'd love to hear from you below.

Create stunning presentations in minutes with Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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23 Presentation Aids

Learning Objectives

Upon completing this chapter, you should be able to

• explain how visual aids can improve the quality and impact of a presentation,
• distinguish unique benefits of different types of visual aids, and
• develop visual aids that are consistent with standard presentation quality criteria

Introduction

Presentations can be enhanced by the effective use of visual aids. These include handouts, overhead transparencies, drawings on the whiteboard, PowerPoint slides, and many other types of props. Once you have chosen a topic, consider how you are going to show your audience what you are talking about. Visuals can provide a reference, illustration, or image to help the audience to understand and remember your point.

Visual aids accomplish several goals:

• Make your speech more interesting
• Enhance your credibility as a speaker
• Guide transitions, helping the audience stay on track
• Communicate complex information in a short time
• Reinforce your message
• Encourage retention

Emphasis, Support, and Clarity

The purpose for each visual aid should be clear and speak for itself. If you can’t quickly link the purpose of a visual aid to the verbal message, consider whether it should be used. Visual aids can be distracting or confusing if they are not clearly connected to what you are saying.

Perhaps you want to highlight a trend between two related issues, such as socioeconomic status and educational attainment. You might show a line graph that compares the two, showing that as socioeconomic status rises, educational attainment also rises. People learn in different ways. Some of us learn best using visual stimuli; others learn by taking notes or by using tactile objects. So, by using visuals to support your presentation and, if possible, tactile aids or demos, you can help a significant proportion of the audience learn about your topic.

Clarity is key in the use of visual aids. Limit the number of words on your slides. No more than 10 words per slide, with a font large enough to be read at the back of the room or auditorium, is a good rule of thumb.

Methods and Materials

Slide decks.

The most common visual aid used in presentations, slide decks may be developed using software such as PowerPoint, Keynote, Prezi, or Google Slides. These tools allow you to show text, images, and charts and even to play audio or video files. They are an excellent enhancement to your presentation, but they do require a contingency plan. Computers sometimes fail to work as planned, so make sure you have a whiteboard or handout as a backup in case of any technical issues. You can minimize the risk by testing out equipment ahead of time.

Also, remember that these are an aid to your central, verbal message. Resist the urge to read directly from them with your back to the audience, or to pack slides full of text in lieu of speaking all of the information you want to get across.

Flip Charts, Whiteboards, and Large Prints

Flip charts and whiteboards are a good choice when you don’t have access to a computer and projector. Alternatively, you can print some visual aids like charts and graphs in large sizes and show them during your presentation. If you plan to get a lot of audience input and want to write or draw things out, then a whiteboard is an ideal choice. But make sure your writing is large enough to be seen at the back of the room and that it is easy to read.

If it will be helpful for your audience to refer to the information you’re sharing at a later date, they’ll appreciate it if you leave them with a handout. But never give handouts to the audience at the beginning of your speech. They will be distracted by reading and tune you out. If you decide to use one, let the audience know at the beginning of the speech that you’ll provide it at the end. This will relieve them from having to capture all your content by taking notes, and keep their attention focused on you while you speak.

Demonstrations and Tactile Aids

If your presentation is about how to do something, for example, how to cook a particular dish or how to use a tool, you will want to show the audience a demonstration. Sometimes it is helpful to pass around a tactile aid, for example, a model. These can be very helpful if you want your audience to learn by doing. Make sure to pass items around during pauses in your presentation so that you don’t lose the audience’s attention. If audience members need to move around to use a tactile aid, make sure the location has enough space to make this possible.

Using Visual Aids

Designing Slide Decks

Using PowerPoint or a similar program, You’ll be able to import, or cut and paste, words from text files, images, or video clips to represent your ideas. You can even incorporate web links.

At first, you might be overwhelmed by the possibilities, and you might be tempted to use all the bells, whistles, and sounds, not to mention the flying, and animated graphics. If used wisely, a simple transition can be effective, But if used indiscriminately, it can annoy the audience to the point where they cringe in anticipation of the sound effect at the start of each slide.

Stick to one main idea per slide. The presentation is for the audience’s benefit, not yours. Pictures and images can be understood more quickly and easily than text, so you can use this to your advantage as you present.

If you develop a slide deck for your presentation, test these out in the location beforehand, not just on your own computer screen, as different computers and software versions can make your slides look different than you expected. Allow time for revision based on what you learn.

Your visual aids should meet the following criteria:

• Big – legible for everyone, even the back row
• Clear – the audience should “get it” the first time they see it
• Simple – simplify concepts rather than complicating them
• Consistent – use the same visual style throughout

Another consideration that you’ll need to make when designing your slide decks is font. As previously mentioned, think about the people at the back of the room when choosing the size of your text, to make sure it can be read by everyone.

A common mistake that presenters make is to use decorative fonts, or to incorporate many different fonts in their slides. This not only creates a mixed message for the audience but also makes your message difficult to read. Choose legible, common fonts that do not have thin elements that may be difficult to see.

When considering your choice of colours to use, legibility must be your priority. Contrast can help the audience read your key terms more easily. Make sure the background colour and the images you plan to use complement each other. Repeat colours, from your graphics to your text, to help unify each slide. To reduce visual noise, try not to use more than two or three colours.

According to the standard colour wheel, colours are grouped into primary, secondary, and tertiary categories. Primary colours are the colours from which other colours are made through various combinations: blue, red, and yellow. Secondary colours—green, orange, and purple—combine two primary colours, while tertiary colours are made from combinations of primary and secondary colours.

Figure 3.3.1 The Colour Wheel by Laura Underwood

Colours have relationships depending on their location on the wheel. Colours that are opposite each other are called complementary, and they contrast, creating a dynamic effect. Analogous colours are located next to each other and promote continuity and sense of unity.

Blue-green colour blindness, and red-green colour blindness are fairly common, so avoid using these colour combinations if it is important for the audience to differentiate between them. If you are using a pie chart, for example, avoid putting a blue segment

next to a green one. Use labelling so that even if someone is colour blind, they will be able to tell the relative sizes of the pie segments and what they signify.

Colour is also a matter of culture. Some colours may be perceived as formal or informal, or masculine or feminine. Certain colours have understood meanings; for example, red is usually associated with danger, while green signals “go.” Make sure the colours you use align with your message. If you are discussing climate change or the natural world, for example, you’d be more likely to use blues and greens rather than metallic colours to avoid confusing the audience.

Helpful Hints

Visual aids can be a powerful tool when used effectively but can run the risk of dominating your presentation. Consider your audience and how the portrayal of images, text, graphic, animated sequences, or sound files will contribute or detract from your presentation. Here are some hints to keep in mind as you prepare yours.

• Keep it simple
• One idea per slide
• Avoid clutter
• Use large, bold fonts that can be read from at least 20 feet away
• Use contrasting colours for a dynamic effect
• Use analogous colours to unify ideas
• Do not use clip art
• Proofread each slide with care
• Test in the presentation room beforehand
• If you are using a computer for your visual aids, have a backup plan

Using visual aids takes time and practice. The more you practise before your speech, the more comfortable you will be with your visual aids and the role they serve. Know your material well enough that you refer to your visual aids, not rely on them.

Check Your Understanding

Attribution statement (presentation aids).

This chapter is a remix containing content from a variety of sources published under a variety of open licenses, including the following:

Chapter Content

• Original content contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license
• Content adapted from Nonverbal Delivery in Communication for Business Success, created by Anonymous, for previously shared at http://2012books.lardbucket.org/books/communication-for-business-success-canadian-edition/s15-non-verbal-delivery.html under a CC BY-NC-SA 3.0 license
• Content created by Jenn Q. Goddu, for Providing Feedback to Speakers from The Public Speaking Project, previously shared at http://publicspeakingproject.org/listening.html under a CC BY-NC-ND 4.0 license

Check Your Understandings

• Original assessment items contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license
• Assessment items adapted from  Boundless, for Boundless Communications, Choosing Appropriate Words Chapter Quiz, previously shared at https://www.boundless.com/quizzes/using-language-effectively-quiz-81357/ under a CC BY-SA 4.0 license
• Assessment items adapted from  Boundless, for Boundless Communications, Defining an Informative Speech Chapter Quiz, previously shared at https://www.boundless.com/communications/textbooks/boundless-communications-textbook/informative-speaking-13/introduction-to-informative-speaking-69/defining-an-informative-speech-270-76/ under a CC BY-SA 4.0 license
• Assessment items adapted from  Boundless, for Boundless Communications, Presentation Quiz, previously shared at https://www.boundless.com/quizzes/week-4-boundless-presentation-quiz-77222/ under a CC BY-SA 4.0 license

Professional Communications Copyright © by Olds College is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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