quantitative research article example

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A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

• EXAMPLE 1. Descriptive research question (quantitative research)
• - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
• “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
• RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
• EXAMPLE 2. Relationship research question (quantitative research)
• - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
• “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
• Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
• EXAMPLE 3. Comparative research question (quantitative research)
• - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
• “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
• RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
• STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
• EXAMPLE 4. Exploratory research question (qualitative research)
• - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
• “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
• EXAMPLE 5. Relationship research question (quantitative research)
• - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
• “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

• EXAMPLE 1. Working hypothesis (quantitative research)
• - A hypothesis that is initially accepted for further research to produce a feasible theory
• “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
• “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
• EXAMPLE 2. Exploratory hypothesis (qualitative research)
• - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
• “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
• “Conclusion
• Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
• EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
• “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
• Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
• EXAMPLE 4. Statistical hypothesis (quantitative research)
• - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
• “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
• “Statistical Analysis
• ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

• EXAMPLE 1. Background, hypotheses, and aims are provided
• “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
• “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
• “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
• EXAMPLE 2. Background, hypotheses, and aims are provided
• “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
• “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
• EXAMPLE 3. Background, aim, and hypothesis are provided
• “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
• “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
• “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

• Conceptualization: Barroga E, Matanguihan GJ.
• Methodology: Barroga E, Matanguihan GJ.
• Writing - original draft: Barroga E, Matanguihan GJ.
• Writing - review & editing: Barroga E, Matanguihan GJ.

Educational resources and simple solutions for your research journey

What is Quantitative Research? Definition, Methods, Types, and Examples

If you’re wondering what is quantitative research and whether this methodology works for your research study, you’re not alone. If you want a simple quantitative research definition , then it’s enough to say that this is a method undertaken by researchers based on their study requirements. However, to select the most appropriate research for their study type, researchers should know all the methods available. 

Selecting the right research method depends on a few important criteria, such as the research question, study type, time, costs, data availability, and availability of respondents. There are two main types of research methods— quantitative research  and qualitative research. The purpose of quantitative research is to validate or test a theory or hypothesis and that of qualitative research is to understand a subject or event or identify reasons for observed patterns.   

Quantitative research methods  are used to observe events that affect a particular group of individuals, which is the sample population. In this type of research, diverse numerical data are collected through various methods and then statistically analyzed to aggregate the data, compare them, or show relationships among the data. Quantitative research methods broadly include questionnaires, structured observations, and experiments.  

Here are two quantitative research examples:  

• Satisfaction surveys sent out by a company regarding their revamped customer service initiatives. Customers are asked to rate their experience on a rating scale of 1 (poor) to 5 (excellent).  
• A school has introduced a new after-school program for children, and a few months after commencement, the school sends out feedback questionnaires to the parents of the enrolled children. Such questionnaires usually include close-ended questions that require either definite answers or a Yes/No option. This helps in a quick, overall assessment of the program’s outreach and success.  

Table of Contents

What is quantitative research ? 1,2

The steps shown in the figure can be grouped into the following broad steps:  

• Theory : Define the problem area or area of interest and create a research question.  
• Hypothesis : Develop a hypothesis based on the research question. This hypothesis will be tested in the remaining steps.  
• Research design : In this step, the most appropriate quantitative research design will be selected, including deciding on the sample size, selecting respondents, identifying research sites, if any, etc.
• Data collection : This process could be extensive based on your research objective and sample size.  
• Data analysis : Statistical analysis is used to analyze the data collected. The results from the analysis help in either supporting or rejecting your hypothesis.  
• Present results : Based on the data analysis, conclusions are drawn, and results are presented as accurately as possible.  

Quantitative research characteristics 4

• Large sample size : This ensures reliability because this sample represents the target population or market. Due to the large sample size, the outcomes can be generalized to the entire population as well, making this one of the important characteristics of quantitative research .  
• Structured data and measurable variables: The data are numeric and can be analyzed easily. Quantitative research involves the use of measurable variables such as age, salary range, highest education, etc.  
• Easy-to-use data collection methods : The methods include experiments, controlled observations, and questionnaires and surveys with a rating scale or close-ended questions, which require simple and to-the-point answers; are not bound by geographical regions; and are easy to administer.  
• Data analysis : Structured and accurate statistical analysis methods using software applications such as Excel, SPSS, R. The analysis is fast, accurate, and less effort intensive.  
• Reliable : The respondents answer close-ended questions, their responses are direct without ambiguity and yield numeric outcomes, which are therefore highly reliable.  
• Reusable outcomes : This is one of the key characteristics – outcomes of one research can be used and replicated in other research as well and is not exclusive to only one study.  

Quantitative research methods 5

Quantitative research methods are classified into two types—primary and secondary.  

Primary quantitative research method:

In this type of quantitative research , data are directly collected by the researchers using the following methods.

– Survey research : Surveys are the easiest and most commonly used quantitative research method . They are of two types— cross-sectional and longitudinal.   

->Cross-sectional surveys are specifically conducted on a target population for a specified period, that is, these surveys have a specific starting and ending time and researchers study the events during this period to arrive at conclusions. The main purpose of these surveys is to describe and assess the characteristics of a population. There is one independent variable in this study, which is a common factor applicable to all participants in the population, for example, living in a specific city, diagnosed with a specific disease, of a certain age group, etc. An example of a cross-sectional survey is a study to understand why individuals residing in houses built before 1979 in the US are more susceptible to lead contamination.  

->Longitudinal surveys are conducted at different time durations. These surveys involve observing the interactions among different variables in the target population, exposing them to various causal factors, and understanding their effects across a longer period. These studies are helpful to analyze a problem in the long term. An example of a longitudinal study is the study of the relationship between smoking and lung cancer over a long period.  

– Descriptive research : Explains the current status of an identified and measurable variable. Unlike other types of quantitative research , a hypothesis is not needed at the beginning of the study and can be developed even after data collection. This type of quantitative research describes the characteristics of a problem and answers the what, when, where of a problem. However, it doesn’t answer the why of the problem and doesn’t explore cause-and-effect relationships between variables. Data from this research could be used as preliminary data for another study. Example: A researcher undertakes a study to examine the growth strategy of a company. This sample data can be used by other companies to determine their own growth strategy.  

– Correlational research : This quantitative research method is used to establish a relationship between two variables using statistical analysis and analyze how one affects the other. The research is non-experimental because the researcher doesn’t control or manipulate any of the variables. At least two separate sample groups are needed for this research. Example: Researchers studying a correlation between regular exercise and diabetes.  

– Causal-comparative research : This type of quantitative research examines the cause-effect relationships in retrospect between a dependent and independent variable and determines the causes of the already existing differences between groups of people. This is not a true experiment because it doesn’t assign participants to groups randomly. Example: To study the wage differences between men and women in the same role. For this, already existing wage information is analyzed to understand the relationship.  

– Experimental research : This quantitative research method uses true experiments or scientific methods for determining a cause-effect relation between variables. It involves testing a hypothesis through experiments, in which one or more independent variables are manipulated and then their effect on dependent variables are studied. Example: A researcher studies the importance of a drug in treating a disease by administering the drug in few patients and not administering in a few.  

The following data collection methods are commonly used in primary quantitative research :  

• Sampling : The most common type is probability sampling, in which a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are—simple random, systematic, stratified, and cluster sampling.  
• Interviews : These are commonly telephonic or face-to-face.  
• Observations : Structured observations are most commonly used in quantitative research . In this method, researchers make observations about specific behaviors of individuals in a structured setting.  
• Document review : Reviewing existing research or documents to collect evidence for supporting the quantitative research .  
• Surveys and questionnaires : Surveys can be administered both online and offline depending on the requirement and sample size.

The data collected can be analyzed in several ways in quantitative research , as listed below:  

• Cross-tabulation —Uses a tabular format to draw inferences among collected data  
• MaxDiff analysis —Gauges the preferences of the respondents  
• TURF analysis —Total Unduplicated Reach and Frequency Analysis; helps in determining the market strategy for a business  
• Gap analysis —Identify gaps in attaining the desired results  
• SWOT analysis —Helps identify strengths, weaknesses, opportunities, and threats of a product, service, or organization  
• Text analysis —Used for interpreting unstructured data  

Secondary quantitative research methods :

This method involves conducting research using already existing or secondary data. This method is less effort intensive and requires lesser time. However, researchers should verify the authenticity and recency of the sources being used and ensure their accuracy.  

The main sources of secondary data are: 

• The Internet  
• Government and non-government sources  
• Public libraries  
• Educational institutions  
• Commercial information sources such as newspapers, journals, radio, TV  

When to use quantitative research 6  

Here are some simple ways to decide when to use quantitative research . Use quantitative research to:  

• recommend a final course of action  
• find whether a consensus exists regarding a particular subject  
• generalize results to a larger population  
• determine a cause-and-effect relationship between variables  
• describe characteristics of specific groups of people  
• test hypotheses and examine specific relationships  
• identify and establish size of market segments  

A research case study to understand when to use quantitative research 7  

Context: A study was undertaken to evaluate a major innovation in a hospital’s design, in terms of workforce implications and impact on patient and staff experiences of all single-room hospital accommodations. The researchers undertook a mixed methods approach to answer their research questions. Here, we focus on the quantitative research aspect.  

Research questions : What are the advantages and disadvantages for the staff as a result of the hospital’s move to the new design with all single-room accommodations? Did the move affect staff experience and well-being and improve their ability to deliver high-quality care?  

Method: The researchers obtained quantitative data from three sources:  

• Staff activity (task time distribution): Each staff member was shadowed by a researcher who observed each task undertaken by the staff, and logged the time spent on each activity.  
• Staff travel distances : The staff were requested to wear pedometers, which recorded the distances covered.  
• Staff experience surveys : Staff were surveyed before and after the move to the new hospital design.  

Results of quantitative research : The following observations were made based on quantitative data analysis:  

• The move to the new design did not result in a significant change in the proportion of time spent on different activities.  
• Staff activity events observed per session were higher after the move, and direct care and professional communication events per hour decreased significantly, suggesting fewer interruptions and less fragmented care.  
• A significant increase in medication tasks among the recorded events suggests that medication administration was integrated into patient care activities.  
• Travel distances increased for all staff, with highest increases for staff in the older people’s ward and surgical wards.  
• Ratings for staff toilet facilities, locker facilities, and space at staff bases were higher but those for social interaction and natural light were lower.  

Advantages of quantitative research 1,2

When choosing the right research methodology, also consider the advantages of quantitative research and how it can impact your study.  

• Quantitative research methods are more scientific and rational. They use quantifiable data leading to objectivity in the results and avoid any chances of ambiguity.  
• This type of research uses numeric data so analysis is relatively easier .  
• In most cases, a hypothesis is already developed and quantitative research helps in testing and validatin g these constructed theories based on which researchers can make an informed decision about accepting or rejecting their theory.  
• The use of statistical analysis software ensures quick analysis of large volumes of data and is less effort intensive.  
• Higher levels of control can be applied to the research so the chances of bias can be reduced.  
• Quantitative research is based on measured value s, facts, and verifiable information so it can be easily checked or replicated by other researchers leading to continuity in scientific research.  

Disadvantages of quantitative research 1,2

Quantitative research may also be limiting; take a look at the disadvantages of quantitative research. 

• Experiments are conducted in controlled settings instead of natural settings and it is possible for researchers to either intentionally or unintentionally manipulate the experiment settings to suit the results they desire.  
• Participants must necessarily give objective answers (either one- or two-word, or yes or no answers) and the reasons for their selection or the context are not considered.   
• Inadequate knowledge of statistical analysis methods may affect the results and their interpretation.  
• Although statistical analysis indicates the trends or patterns among variables, the reasons for these observed patterns cannot be interpreted and the research may not give a complete picture.  
• Large sample sizes are needed for more accurate and generalizable analysis .  
• Quantitative research cannot be used to address complex issues.  

Frequently asked questions on  quantitative research    

Q:  What is the difference between quantitative research and qualitative research? 1  

A:  The following table lists the key differences between quantitative research and qualitative research, some of which may have been mentioned earlier in the article.  

Q:  What is the difference between reliability and validity? 8,9    

A:  The term reliability refers to the consistency of a research study. For instance, if a food-measuring weighing scale gives different readings every time the same quantity of food is measured then that weighing scale is not reliable. If the findings in a research study are consistent every time a measurement is made, then the study is considered reliable. However, it is usually unlikely to obtain the exact same results every time because some contributing variables may change. In such cases, a correlation coefficient is used to assess the degree of reliability. A strong positive correlation between the results indicates reliability.  

Validity can be defined as the degree to which a tool actually measures what it claims to measure. It helps confirm the credibility of your research and suggests that the results may be generalizable. In other words, it measures the accuracy of the research.  

The following table gives the key differences between reliability and validity.  

Q:  What is mixed methods research? 10

A:  A mixed methods approach combines the characteristics of both quantitative research and qualitative research in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method. A mixed methods research design is useful in case of research questions that cannot be answered by either quantitative research or qualitative research alone. However, this method could be more effort- and cost-intensive because of the requirement of more resources. The figure 3 shows some basic mixed methods research designs that could be used.  

Thus, quantitative research is the appropriate method for testing your hypotheses and can be used either alone or in combination with qualitative research per your study requirements. We hope this article has provided an insight into the various facets of quantitative research , including its different characteristics, advantages, and disadvantages, and a few tips to quickly understand when to use this research method.  

References  

• Qualitative vs quantitative research: Differences, examples, & methods. Simply Psychology. Accessed Feb 28, 2023. https://simplypsychology.org/qualitative-quantitative.html#Quantitative-Research  
• Your ultimate guide to quantitative research. Qualtrics. Accessed February 28, 2023. https://www.qualtrics.com/uk/experience-management/research/quantitative-research/  
• The steps of quantitative research. Revise Sociology. Accessed March 1, 2023. https://revisesociology.com/2017/11/26/the-steps-of-quantitative-research/  
• What are the characteristics of quantitative research? Marketing91. Accessed March 1, 2023. https://www.marketing91.com/characteristics-of-quantitative-research/  
• Quantitative research: Types, characteristics, methods, & examples. ProProfs Survey Maker. Accessed February 28, 2023. https://www.proprofssurvey.com/blog/quantitative-research/#Characteristics_of_Quantitative_Research  
• Qualitative research isn’t as scientific as quantitative methods. Kmusial blog. Accessed March 5, 2023. https://kmusial.wordpress.com/2011/11/25/qualitative-research-isnt-as-scientific-as-quantitative-methods/  
• Maben J, Griffiths P, Penfold C, et al. Evaluating a major innovation in hospital design: workforce implications and impact on patient and staff experiences of all single room hospital accommodation. Southampton (UK): NIHR Journals Library; 2015 Feb. (Health Services and Delivery Research, No. 3.3.) Chapter 5, Case study quantitative data findings. Accessed March 6, 2023. https://www.ncbi.nlm.nih.gov/books/NBK274429/  
• McLeod, S. A. (2007).  What is reliability?  Simply Psychology. www.simplypsychology.org/reliability.html  
• Reliability vs validity: Differences & examples. Accessed March 5, 2023. https://statisticsbyjim.com/basics/reliability-vs-validity/  
• Mixed methods research. Community Engagement Program. Harvard Catalyst. Accessed February 28, 2023. https://catalyst.harvard.edu/community-engagement/mmr  

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Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques . Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.

Babbie, Earl R. The Practice of Social Research . 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Muijs, Daniel. Doing Quantitative Research in Education with SPSS . 2nd edition. London: SAGE Publications, 2010.

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Characteristics of Quantitative Research

Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. A descriptive study establishes only associations between variables; an experimental study establishes causality.

Quantitative research deals in numbers, logic, and an objective stance. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner].

Its main characteristics are :

• The data is usually gathered using structured research instruments.
• The results are based on larger sample sizes that are representative of the population.
• The research study can usually be replicated or repeated, given its high reliability.
• Researcher has a clearly defined research question to which objective answers are sought.
• All aspects of the study are carefully designed before data is collected.
• Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms.
• Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships.
• Researcher uses tools, such as questionnaires or computer software, to collect numerical data.

The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in an attempt to explain what is observed.

  Things to keep in mind when reporting the results of a study using quantitative methods :

• Explain the data collected and their statistical treatment as well as all relevant results in relation to the research problem you are investigating. Interpretation of results is not appropriate in this section.
• Report unanticipated events that occurred during your data collection. Explain how the actual analysis differs from the planned analysis. Explain your handling of missing data and why any missing data does not undermine the validity of your analysis.
• Explain the techniques you used to "clean" your data set.
• Choose a minimally sufficient statistical procedure ; provide a rationale for its use and a reference for it. Specify any computer programs used.
• Describe the assumptions for each procedure and the steps you took to ensure that they were not violated.
• When using inferential statistics , provide the descriptive statistics, confidence intervals, and sample sizes for each variable as well as the value of the test statistic, its direction, the degrees of freedom, and the significance level [report the actual p value].
• Avoid inferring causality , particularly in nonrandomized designs or without further experimentation.
• Use tables to provide exact values ; use figures to convey global effects. Keep figures small in size; include graphic representations of confidence intervals whenever possible.
• Always tell the reader what to look for in tables and figures .

NOTE:   When using pre-existing statistical data gathered and made available by anyone other than yourself [e.g., government agency], you still must report on the methods that were used to gather the data and describe any missing data that exists and, if there is any, provide a clear explanation why the missing data does not undermine the validity of your final analysis.

Babbie, Earl R. The Practice of Social Research . 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. Empirical Political Analysis: Quantitative and Qualitative Research Methods . 8th ed. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches . 2nd ed. Armonk, NY: M.E. Sharpe, 2008; Quantitative Research Methods. Writing@CSU. Colorado State University; Singh, Kultar. Quantitative Social Research Methods . Los Angeles, CA: Sage, 2007.

Basic Research Design for Quantitative Studies

Before designing a quantitative research study, you must decide whether it will be descriptive or experimental because this will dictate how you gather, analyze, and interpret the results. A descriptive study is governed by the following rules: subjects are generally measured once; the intention is to only establish associations between variables; and, the study may include a sample population of hundreds or thousands of subjects to ensure that a valid estimate of a generalized relationship between variables has been obtained. An experimental design includes subjects measured before and after a particular treatment, the sample population may be very small and purposefully chosen, and it is intended to establish causality between variables. Introduction The introduction to a quantitative study is usually written in the present tense and from the third person point of view. It covers the following information:

• Identifies the research problem -- as with any academic study, you must state clearly and concisely the research problem being investigated.
• Reviews the literature -- review scholarship on the topic, synthesizing key themes and, if necessary, noting studies that have used similar methods of inquiry and analysis. Note where key gaps exist and how your study helps to fill these gaps or clarifies existing knowledge.
• Describes the theoretical framework -- provide an outline of the theory or hypothesis underpinning your study. If necessary, define unfamiliar or complex terms, concepts, or ideas and provide the appropriate background information to place the research problem in proper context [e.g., historical, cultural, economic, etc.].

Methodology The methods section of a quantitative study should describe how each objective of your study will be achieved. Be sure to provide enough detail to enable the reader can make an informed assessment of the methods being used to obtain results associated with the research problem. The methods section should be presented in the past tense.

• Study population and sampling -- where did the data come from; how robust is it; note where gaps exist or what was excluded. Note the procedures used for their selection;
• Data collection – describe the tools and methods used to collect information and identify the variables being measured; describe the methods used to obtain the data; and, note if the data was pre-existing [i.e., government data] or you gathered it yourself. If you gathered it yourself, describe what type of instrument you used and why. Note that no data set is perfect--describe any limitations in methods of gathering data.
• Data analysis -- describe the procedures for processing and analyzing the data. If appropriate, describe the specific instruments of analysis used to study each research objective, including mathematical techniques and the type of computer software used to manipulate the data.

Results The finding of your study should be written objectively and in a succinct and precise format. In quantitative studies, it is common to use graphs, tables, charts, and other non-textual elements to help the reader understand the data. Make sure that non-textual elements do not stand in isolation from the text but are being used to supplement the overall description of the results and to help clarify key points being made. Further information about how to effectively present data using charts and graphs can be found here .

• Statistical analysis -- how did you analyze the data? What were the key findings from the data? The findings should be present in a logical, sequential order. Describe but do not interpret these trends or negative results; save that for the discussion section. The results should be presented in the past tense.

Discussion Discussions should be analytic, logical, and comprehensive. The discussion should meld together your findings in relation to those identified in the literature review, and placed within the context of the theoretical framework underpinning the study. The discussion should be presented in the present tense.

• Interpretation of results -- reiterate the research problem being investigated and compare and contrast the findings with the research questions underlying the study. Did they affirm predicted outcomes or did the data refute it?
• Description of trends, comparison of groups, or relationships among variables -- describe any trends that emerged from your analysis and explain all unanticipated and statistical insignificant findings.
• Discussion of implications – what is the meaning of your results? Highlight key findings based on the overall results and note findings that you believe are important. How have the results helped fill gaps in understanding the research problem?
• Limitations -- describe any limitations or unavoidable bias in your study and, if necessary, note why these limitations did not inhibit effective interpretation of the results.

Conclusion End your study by to summarizing the topic and provide a final comment and assessment of the study.

• Summary of findings – synthesize the answers to your research questions. Do not report any statistical data here; just provide a narrative summary of the key findings and describe what was learned that you did not know before conducting the study.
• Recommendations – if appropriate to the aim of the assignment, tie key findings with policy recommendations or actions to be taken in practice.
• Future research – note the need for future research linked to your study’s limitations or to any remaining gaps in the literature that were not addressed in your study.

Black, Thomas R. Doing Quantitative Research in the Social Sciences: An Integrated Approach to Research Design, Measurement and Statistics . London: Sage, 1999; Gay,L. R. and Peter Airasain. Educational Research: Competencies for Analysis and Applications . 7th edition. Upper Saddle River, NJ: Merril Prentice Hall, 2003; Hector, Anestine. An Overview of Quantitative Research in Composition and TESOL . Department of English, Indiana University of Pennsylvania; Hopkins, Will G. “Quantitative Research Design.” Sportscience 4, 1 (2000); "A Strategy for Writing Up Research Results. The Structure, Format, Content, and Style of a Journal-Style Scientific Paper." Department of Biology. Bates College; Nenty, H. Johnson. "Writing a Quantitative Research Thesis." International Journal of Educational Science 1 (2009): 19-32; Ouyang, Ronghua (John). Basic Inquiry of Quantitative Research . Kennesaw State University.

Strengths of Using Quantitative Methods

Quantitative researchers try to recognize and isolate specific variables contained within the study framework, seek correlation, relationships and causality, and attempt to control the environment in which the data is collected to avoid the risk of variables, other than the one being studied, accounting for the relationships identified.

Among the specific strengths of using quantitative methods to study social science research problems:

• Allows for a broader study, involving a greater number of subjects, and enhancing the generalization of the results;
• Allows for greater objectivity and accuracy of results. Generally, quantitative methods are designed to provide summaries of data that support generalizations about the phenomenon under study. In order to accomplish this, quantitative research usually involves few variables and many cases, and employs prescribed procedures to ensure validity and reliability;
• Applying well established standards means that the research can be replicated, and then analyzed and compared with similar studies;
• You can summarize vast sources of information and make comparisons across categories and over time; and,
• Personal bias can be avoided by keeping a 'distance' from participating subjects and using accepted computational techniques .

Babbie, Earl R. The Practice of Social Research . 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. Empirical Political Analysis: Quantitative and Qualitative Research Methods . 8th ed. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches . 2nd ed. Armonk, NY: M.E. Sharpe, 2008; Singh, Kultar. Quantitative Social Research Methods . Los Angeles, CA: Sage, 2007.

Limitations of Using Quantitative Methods

Quantitative methods presume to have an objective approach to studying research problems, where data is controlled and measured, to address the accumulation of facts, and to determine the causes of behavior. As a consequence, the results of quantitative research may be statistically significant but are often humanly insignificant.

Some specific limitations associated with using quantitative methods to study research problems in the social sciences include:

• Quantitative data is more efficient and able to test hypotheses, but may miss contextual detail;
• Uses a static and rigid approach and so employs an inflexible process of discovery;
• The development of standard questions by researchers can lead to "structural bias" and false representation, where the data actually reflects the view of the researcher instead of the participating subject;
• Results provide less detail on behavior, attitudes, and motivation;
• Researcher may collect a much narrower and sometimes superficial dataset;
• Results are limited as they provide numerical descriptions rather than detailed narrative and generally provide less elaborate accounts of human perception;
• The research is often carried out in an unnatural, artificial environment so that a level of control can be applied to the exercise. This level of control might not normally be in place in the real world thus yielding "laboratory results" as opposed to "real world results"; and,
• Preset answers will not necessarily reflect how people really feel about a subject and, in some cases, might just be the closest match to the preconceived hypothesis.

Research Tip

Finding Examples of How to Apply Different Types of Research Methods

SAGE publications is a major publisher of studies about how to design and conduct research in the social and behavioral sciences. Their SAGE Research Methods Online and Cases database includes contents from books, articles, encyclopedias, handbooks, and videos covering social science research design and methods including the complete Little Green Book Series of Quantitative Applications in the Social Sciences and the Little Blue Book Series of Qualitative Research techniques. The database also includes case studies outlining the research methods used in real research projects. This is an excellent source for finding definitions of key terms and descriptions of research design and practice, techniques of data gathering, analysis, and reporting, and information about theories of research [e.g., grounded theory]. The database covers both qualitative and quantitative research methods as well as mixed methods approaches to conducting research.

SAGE Research Methods Online and Cases

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NURP 410: Advanced Research Methods: Qualitative and Quantitative Articles

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Here you will find descriptions, criteria, and examples of qualitative and quantitative literature. Once you understand the differences between qualitative and quantitative research articles, see the Database Search Tips page in this guide for help with finding the articles you need.

Qualitative vs. Quantitative

From A Dictionary of Nursing

About Qualitative Studies

Qualitative research includes all modes of inquiry that do not rely on numbers or statistical methods.

Naturalistic [qualitative] approaches comprise a wide array of research traditions, most often in the categories of ethnography, grounded theory, and phenomenology, but they also include ethnology, ethnomethodology, hermeneutics, oral and life histories, discourse analysis, case study methods, and critical, philosophical, and historical approaches to inquiry.

Learn more!   Encyclopedia of Nursing Research

Finding Qualitative Articles

Finding qualitative studies can be slightly more challenging because this type of methodology is less commonly used in nursing research.  

Try adding one of the following keywords to your search:

• qualitative studies (also a subject term)
• focus group
• grounded theory
• ethnographic
• phenomenological

Look at the following qualitative article example for more search ideas:

• Qualitative Research Example

Evaluating Qualitative Articles

Consider using one of the following when examining qualitative research:

• Critical Review Form: Qualitative Studies
• Critical Appraisal Checklist for an Article on Qualitative Research

About Quantitative Studies

Quantitative research consists of the collection, tabulation, summarization, and analysis of numerical data for the purpose of answering research questions or hypotheses.

Quantitative research uses statistical methodology at every stage in the research process. At the inception of a research project, when the research questions are formulated, thought must be given to how the research variables are to be quantified, defined, measured, and analyzed.

Learn more!  Dictionary of Nursing Theory and Research

Finding Quantitative Articles

According to the Encyclopedia of Nursing Research, "The vast majority of all nursing studies can be classified as quantitative."  

As a result, you'll likely find quantitative research articles when you search for your topic.

You can also try adding one of the following keywords to your search:

• quantitative studies (also a subject term)
• statistics OR statistical
• clinical trial
• randomized controlled trial

Look at the following quantitative article example for more search ideas.

• Quantitative Research Example

Evaluating Quantitative Articles

Consider using one of the following when examining quantitative research:

• Critical Review Form: Quantitative Studies
• Critical Appraisal Checklist for an Article on Quantitative Research

Is it qualitative or quantitative research?

If you're still wondering if the article you have is qualitative or quantitative, below you'll find a table that highlights some of the key differences in qualitative versus quantitative research methods.

Image from the Oak Ridge Institute for Science and Education .

Mixed Methods Research

Mixed methods research combines quantitative and qualitative research methods in a single study. The use of mixed methods research is increasingly popular in nursing and health sciences research. This growth in popularity has been driven by the increasing complexity of research problems relating to human health and wellbeing.

Mixed Methods Research for Nursing and Health Sciences

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Open Access

Peer-reviewed

Research Article

Recent quantitative research on determinants of health in high income countries: A scoping review

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Software, Visualization, Writing – original draft, Writing – review & editing

* E-mail: [email protected]

Affiliation Centre for Health Economics Research and Modelling Infectious Diseases, Vaccine and Infectious Disease Institute, University of Antwerp, Antwerp, Belgium

Roles Conceptualization, Data curation, Funding acquisition, Project administration, Resources, Supervision, Validation, Visualization, Writing – review & editing

• Vladimira Varbanova, 
• Philippe Beutels

• Published: September 17, 2020
• https://doi.org/10.1371/journal.pone.0239031
• Peer Review
• Reader Comments

Identifying determinants of health and understanding their role in health production constitutes an important research theme. We aimed to document the state of recent multi-country research on this theme in the literature.

We followed the PRISMA-ScR guidelines to systematically identify, triage and review literature (January 2013—July 2019). We searched for studies that performed cross-national statistical analyses aiming to evaluate the impact of one or more aggregate level determinants on one or more general population health outcomes in high-income countries. To assess in which combinations and to what extent individual (or thematically linked) determinants had been studied together, we performed multidimensional scaling and cluster analysis.

Sixty studies were selected, out of an original yield of 3686. Life-expectancy and overall mortality were the most widely used population health indicators, while determinants came from the areas of healthcare, culture, politics, socio-economics, environment, labor, fertility, demographics, life-style, and psychology. The family of regression models was the predominant statistical approach. Results from our multidimensional scaling showed that a relatively tight core of determinants have received much attention, as main covariates of interest or controls, whereas the majority of other determinants were studied in very limited contexts. We consider findings from these studies regarding the importance of any given health determinant inconclusive at present. Across a multitude of model specifications, different country samples, and varying time periods, effects fluctuated between statistically significant and not significant, and between beneficial and detrimental to health.

Conclusions

We conclude that efforts to understand the underlying mechanisms of population health are far from settled, and the present state of research on the topic leaves much to be desired. It is essential that future research considers multiple factors simultaneously and takes advantage of more sophisticated methodology with regards to quantifying health as well as analyzing determinants’ influence.

Citation: Varbanova V, Beutels P (2020) Recent quantitative research on determinants of health in high income countries: A scoping review. PLoS ONE 15(9): e0239031. https://doi.org/10.1371/journal.pone.0239031

Editor: Amir Radfar, University of Central Florida, UNITED STATES

Received: November 14, 2019; Accepted: August 28, 2020; Published: September 17, 2020

Copyright: © 2020 Varbanova, Beutels. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Data Availability: All relevant data are within the manuscript and its Supporting Information files.

Funding: This study (and VV) is funded by the Research Foundation Flanders ( https://www.fwo.be/en/ ), FWO project number G0D5917N, award obtained by PB. The funder had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

Competing interests: The authors have declared that no competing interests exist.

Introduction

Identifying the key drivers of population health is a core subject in public health and health economics research. Between-country comparative research on the topic is challenging. In order to be relevant for policy, it requires disentangling different interrelated drivers of “good health”, each having different degrees of importance in different contexts.

“Good health”–physical and psychological, subjective and objective–can be defined and measured using a variety of approaches, depending on which aspect of health is the focus. A major distinction can be made between health measurements at the individual level or some aggregate level, such as a neighborhood, a region or a country. In view of this, a great diversity of specific research topics exists on the drivers of what constitutes individual or aggregate “good health”, including those focusing on health inequalities, the gender gap in longevity, and regional mortality and longevity differences.

The current scoping review focuses on determinants of population health. Stated as such, this topic is quite broad. Indeed, we are interested in the very general question of what methods have been used to make the most of increasingly available region or country-specific databases to understand the drivers of population health through inter-country comparisons. Existing reviews indicate that researchers thus far tend to adopt a narrower focus. Usually, attention is given to only one health outcome at a time, with further geographical and/or population [ 1 , 2 ] restrictions. In some cases, the impact of one or more interventions is at the core of the review [ 3 – 7 ], while in others it is the relationship between health and just one particular predictor, e.g., income inequality, access to healthcare, government mechanisms [ 8 – 13 ]. Some relatively recent reviews on the subject of social determinants of health [ 4 – 6 , 14 – 17 ] have considered a number of indicators potentially influencing health as opposed to a single one. One review defines “social determinants” as “the social, economic, and political conditions that influence the health of individuals and populations” [ 17 ] while another refers even more broadly to “the factors apart from medical care” [ 15 ].

In the present work, we aimed to be more inclusive, setting no limitations on the nature of possible health correlates, as well as making use of a multitude of commonly accepted measures of general population health. The goal of this scoping review was to document the state of the art in the recent published literature on determinants of population health, with a particular focus on the types of determinants selected and the methodology used. In doing so, we also report the main characteristics of the results these studies found. The materials collected in this review are intended to inform our (and potentially other researchers’) future analyses on this topic. Since the production of health is subject to the law of diminishing marginal returns, we focused our review on those studies that included countries where a high standard of wealth has been achieved for some time, i.e., high-income countries belonging to the Organisation for Economic Co-operation and Development (OECD) or Europe. Adding similar reviews for other country income groups is of limited interest to the research we plan to do in this area.

In view of its focus on data and methods, rather than results, a formal protocol was not registered prior to undertaking this review, but the procedure followed the guidelines of the PRISMA statement for scoping reviews [ 18 ].

We focused on multi-country studies investigating the potential associations between any aggregate level (region/city/country) determinant and general measures of population health (e.g., life expectancy, mortality rate).

Within the query itself, we listed well-established population health indicators as well as the six world regions, as defined by the World Health Organization (WHO). We searched only in the publications’ titles in order to keep the number of hits manageable, and the ratio of broadly relevant abstracts over all abstracts in the order of magnitude of 10% (based on a series of time-focused trial runs). The search strategy was developed iteratively between the two authors and is presented in S1 Appendix . The search was performed by VV in PubMed and Web of Science on the 16 th of July, 2019, without any language restrictions, and with a start date set to the 1 st of January, 2013, as we were interested in the latest developments in this area of research.

Eligibility criteria

Records obtained via the search methods described above were screened independently by the two authors. Consistency between inclusion/exclusion decisions was approximately 90% and the 43 instances where uncertainty existed were judged through discussion. Articles were included subject to meeting the following requirements: (a) the paper was a full published report of an original empirical study investigating the impact of at least one aggregate level (city/region/country) factor on at least one health indicator (or self-reported health) of the general population (the only admissible “sub-populations” were those based on gender and/or age); (b) the study employed statistical techniques (calculating correlations, at the very least) and was not purely descriptive or theoretical in nature; (c) the analysis involved at least two countries or at least two regions or cities (or another aggregate level) in at least two different countries; (d) the health outcome was not differentiated according to some socio-economic factor and thus studied in terms of inequality (with the exception of gender and age differentiations); (e) mortality, in case it was one of the health indicators under investigation, was strictly “total” or “all-cause” (no cause-specific or determinant-attributable mortality).

Data extraction

The following pieces of information were extracted in an Excel table from the full text of each eligible study (primarily by VV, consulting with PB in case of doubt): health outcome(s), determinants, statistical methodology, level of analysis, results, type of data, data sources, time period, countries. The evidence is synthesized according to these extracted data (often directly reflected in the section headings), using a narrative form accompanied by a “summary-of-findings” table and a graph.

Search and selection

The initial yield contained 4583 records, reduced to 3686 after removal of duplicates ( Fig 1 ). Based on title and abstract screening, 3271 records were excluded because they focused on specific medical condition(s) or specific populations (based on morbidity or some other factor), dealt with intervention effectiveness, with theoretical or non-health related issues, or with animals or plants. Of the remaining 415 papers, roughly half were disqualified upon full-text consideration, mostly due to using an outcome not of interest to us (e.g., health inequality), measuring and analyzing determinants and outcomes exclusively at the individual level, performing analyses one country at a time, employing indices that are a mixture of both health indicators and health determinants, or not utilizing potential health determinants at all. After this second stage of the screening process, 202 papers were deemed eligible for inclusion. This group was further dichotomized according to level of economic development of the countries or regions under study, using membership of the OECD or Europe as a reference “cut-off” point. Sixty papers were judged to include high-income countries, and the remaining 142 included either low- or middle-income countries or a mix of both these levels of development. The rest of this report outlines findings in relation to high-income countries only, reflecting our own primary research interests. Nonetheless, we chose to report our search yield for the other income groups for two reasons. First, to gauge the relative interest in applied published research for these different income levels; and second, to enable other researchers with a focus on determinants of health in other countries to use the extraction we made here.

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https://doi.org/10.1371/journal.pone.0239031.g001

Health outcomes

The most frequent population health indicator, life expectancy (LE), was present in 24 of the 60 studies. Apart from “life expectancy at birth” (representing the average life-span a newborn is expected to have if current mortality rates remain constant), also called “period LE” by some [ 19 , 20 ], we encountered as well LE at 40 years of age [ 21 ], at 60 [ 22 ], and at 65 [ 21 , 23 , 24 ]. In two papers, the age-specificity of life expectancy (be it at birth or another age) was not stated [ 25 , 26 ].

Some studies considered male and female LE separately [ 21 , 24 , 25 , 27 – 33 ]. This consideration was also often observed with the second most commonly used health index [ 28 – 30 , 34 – 38 ]–termed “total”, or “overall”, or “all-cause”, mortality rate (MR)–included in 22 of the 60 studies. In addition to gender, this index was also sometimes broken down according to age group [ 30 , 39 , 40 ], as well as gender-age group [ 38 ].

While the majority of studies under review here focused on a single health indicator, 23 out of the 60 studies made use of multiple outcomes, although these outcomes were always considered one at a time, and sometimes not all of them fell within the scope of our review. An easily discernable group of indices that typically went together [ 25 , 37 , 41 ] was that of neonatal (deaths occurring within 28 days postpartum), perinatal (fetal or early neonatal / first-7-days deaths), and post-neonatal (deaths between the 29 th day and completion of one year of life) mortality. More often than not, these indices were also accompanied by “stand-alone” indicators, such as infant mortality (deaths within the first year of life; our third most common index found in 16 of the 60 studies), maternal mortality (deaths during pregnancy or within 42 days of termination of pregnancy), and child mortality rates. Child mortality has conventionally been defined as mortality within the first 5 years of life, thus often also called “under-5 mortality”. Nonetheless, Pritchard & Wallace used the term “child mortality” to denote deaths of children younger than 14 years [ 42 ].

As previously stated, inclusion criteria did allow for self-reported health status to be used as a general measure of population health. Within our final selection of studies, seven utilized some form of subjective health as an outcome variable [ 25 , 43 – 48 ]. Additionally, the Health Human Development Index [ 49 ], healthy life expectancy [ 50 ], old-age survival [ 51 ], potential years of life lost [ 52 ], and disability-adjusted life expectancy [ 25 ] were also used.

We note that while in most cases the indicators mentioned above (and/or the covariates considered, see below) were taken in their absolute or logarithmic form, as a—typically annual—number, sometimes they were used in the form of differences, change rates, averages over a given time period, or even z-scores of rankings [ 19 , 22 , 40 , 42 , 44 , 53 – 57 ].

Regions, countries, and populations

Despite our decision to confine this review to high-income countries, some variation in the countries and regions studied was still present. Selection seemed to be most often conditioned on the European Union, or the European continent more generally, and the Organisation of Economic Co-operation and Development (OECD), though, typically, not all member nations–based on the instances where these were also explicitly listed—were included in a given study. Some of the stated reasons for omitting certain nations included data unavailability [ 30 , 45 , 54 ] or inconsistency [ 20 , 58 ], Gross Domestic Product (GDP) too low [ 40 ], differences in economic development and political stability with the rest of the sampled countries [ 59 ], and national population too small [ 24 , 40 ]. On the other hand, the rationales for selecting a group of countries included having similar above-average infant mortality [ 60 ], similar healthcare systems [ 23 ], and being randomly drawn from a social spending category [ 61 ]. Some researchers were interested explicitly in a specific geographical region, such as Eastern Europe [ 50 ], Central and Eastern Europe [ 48 , 60 ], the Visegrad (V4) group [ 62 ], or the Asia/Pacific area [ 32 ]. In certain instances, national regions or cities, rather than countries, constituted the units of investigation instead [ 31 , 51 , 56 , 62 – 66 ]. In two particular cases, a mix of countries and cities was used [ 35 , 57 ]. In another two [ 28 , 29 ], due to the long time periods under study, some of the included countries no longer exist. Finally, besides “European” and “OECD”, the terms “developed”, “Western”, and “industrialized” were also used to describe the group of selected nations [ 30 , 42 , 52 , 53 , 67 ].

As stated above, it was the health status of the general population that we were interested in, and during screening we made a concerted effort to exclude research using data based on a more narrowly defined group of individuals. All studies included in this review adhere to this general rule, albeit with two caveats. First, as cities (even neighborhoods) were the unit of analysis in three of the studies that made the selection [ 56 , 64 , 65 ], the populations under investigation there can be more accurately described as general urban , instead of just general. Second, oftentimes health indicators were stratified based on gender and/or age, therefore we also admitted one study that, due to its specific research question, focused on men and women of early retirement age [ 35 ] and another that considered adult males only [ 68 ].

Data types and sources

A great diversity of sources was utilized for data collection purposes. The accessible reference databases of the OECD ( https://www.oecd.org/ ), WHO ( https://www.who.int/ ), World Bank ( https://www.worldbank.org/ ), United Nations ( https://www.un.org/en/ ), and Eurostat ( https://ec.europa.eu/eurostat ) were among the top choices. The other international databases included Human Mortality [ 30 , 39 , 50 ], Transparency International [ 40 , 48 , 50 ], Quality of Government [ 28 , 69 ], World Income Inequality [ 30 ], International Labor Organization [ 41 ], International Monetary Fund [ 70 ]. A number of national databases were referred to as well, for example the US Bureau of Statistics [ 42 , 53 ], Korean Statistical Information Services [ 67 ], Statistics Canada [ 67 ], Australian Bureau of Statistics [ 67 ], and Health New Zealand Tobacco control and Health New Zealand Food and Nutrition [ 19 ]. Well-known surveys, such as the World Values Survey [ 25 , 55 ], the European Social Survey [ 25 , 39 , 44 ], the Eurobarometer [ 46 , 56 ], the European Value Survey [ 25 ], and the European Statistics of Income and Living Condition Survey [ 43 , 47 , 70 ] were used as data sources, too. Finally, in some cases [ 25 , 28 , 29 , 35 , 36 , 41 , 69 ], built-for-purpose datasets from previous studies were re-used.

In most of the studies, the level of the data (and analysis) was national. The exceptions were six papers that dealt with Nomenclature of Territorial Units of Statistics (NUTS2) regions [ 31 , 62 , 63 , 66 ], otherwise defined areas [ 51 ] or cities [ 56 ], and seven others that were multilevel designs and utilized both country- and region-level data [ 57 ], individual- and city- or country-level [ 35 ], individual- and country-level [ 44 , 45 , 48 ], individual- and neighborhood-level [ 64 ], and city-region- (NUTS3) and country-level data [ 65 ]. Parallel to that, the data type was predominantly longitudinal, with only a few studies using purely cross-sectional data [ 25 , 33 , 43 , 45 – 48 , 50 , 62 , 67 , 68 , 71 , 72 ], albeit in four of those [ 43 , 48 , 68 , 72 ] two separate points in time were taken (thus resulting in a kind of “double cross-section”), while in another the averages across survey waves were used [ 56 ].

In studies using longitudinal data, the length of the covered time periods varied greatly. Although this was almost always less than 40 years, in one study it covered the entire 20 th century [ 29 ]. Longitudinal data, typically in the form of annual records, was sometimes transformed before usage. For example, some researchers considered data points at 5- [ 34 , 36 , 49 ] or 10-year [ 27 , 29 , 35 ] intervals instead of the traditional 1, or took averages over 3-year periods [ 42 , 53 , 73 ]. In one study concerned with the effect of the Great Recession all data were in a “recession minus expansion change in trends”-form [ 57 ]. Furthermore, there were a few instances where two different time periods were compared to each other [ 42 , 53 ] or when data was divided into 2 to 4 (possibly overlapping) periods which were then analyzed separately [ 24 , 26 , 28 , 29 , 31 , 65 ]. Lastly, owing to data availability issues, discrepancies between the time points or periods of data on the different variables were occasionally observed [ 22 , 35 , 42 , 53 – 55 , 63 ].

Health determinants

Together with other essential details, Table 1 lists the health correlates considered in the selected studies. Several general categories for these correlates can be discerned, including health care, political stability, socio-economics, demographics, psychology, environment, fertility, life-style, culture, labor. All of these, directly or implicitly, have been recognized as holding importance for population health by existing theoretical models of (social) determinants of health [ 74 – 77 ].

https://doi.org/10.1371/journal.pone.0239031.t001

It is worth noting that in a few studies there was just a single aggregate-level covariate investigated in relation to a health outcome of interest to us. In one instance, this was life satisfaction [ 44 ], in another–welfare system typology [ 45 ], but also gender inequality [ 33 ], austerity level [ 70 , 78 ], and deprivation [ 51 ]. Most often though, attention went exclusively to GDP [ 27 , 29 , 46 , 57 , 65 , 71 ]. It was often the case that research had a more particular focus. Among others, minimum wages [ 79 ], hospital payment schemes [ 23 ], cigarette prices [ 63 ], social expenditure [ 20 ], residents’ dissatisfaction [ 56 ], income inequality [ 30 , 69 ], and work leave [ 41 , 58 ] took center stage. Whenever variables outside of these specific areas were also included, they were usually identified as confounders or controls, moderators or mediators.

We visualized the combinations in which the different determinants have been studied in Fig 2 , which was obtained via multidimensional scaling and a subsequent cluster analysis (details outlined in S2 Appendix ). It depicts the spatial positioning of each determinant relative to all others, based on the number of times the effects of each pair of determinants have been studied simultaneously. When interpreting Fig 2 , one should keep in mind that determinants marked with an asterisk represent, in fact, collectives of variables.

Groups of determinants are marked by asterisks (see S1 Table in S1 Appendix ). Diminishing color intensity reflects a decrease in the total number of “connections” for a given determinant. Noteworthy pairwise “connections” are emphasized via lines (solid-dashed-dotted indicates decreasing frequency). Grey contour lines encircle groups of variables that were identified via cluster analysis. Abbreviations: age = population age distribution, associations = membership in associations, AT-index = atherogenic-thrombogenic index, BR = birth rate, CAPB = Cyclically Adjusted Primary Balance, civilian-labor = civilian labor force, C-section = Cesarean delivery rate, credit-info = depth of credit information, dissatisf = residents’ dissatisfaction, distrib.orient = distributional orientation, EDU = education, eHealth = eHealth index at GP-level, exch.rate = exchange rate, fat = fat consumption, GDP = gross domestic product, GFCF = Gross Fixed Capital Formation/Creation, GH-gas = greenhouse gas, GII = gender inequality index, gov = governance index, gov.revenue = government revenues, HC-coverage = healthcare coverage, HE = health(care) expenditure, HHconsump = household consumption, hosp.beds = hospital beds, hosp.payment = hospital payment scheme, hosp.stay = length of hospital stay, IDI = ICT development index, inc.ineq = income inequality, industry-labor = industrial labor force, infant-sex = infant sex ratio, labor-product = labor production, LBW = low birth weight, leave = work leave, life-satisf = life satisfaction, M-age = maternal age, marginal-tax = marginal tax rate, MDs = physicians, mult.preg = multiple pregnancy, NHS = Nation Health System, NO = nitrous oxide emissions, PM10 = particulate matter (PM10) emissions, pop = population size, pop.density = population density, pre-term = pre-term birth rate, prison = prison population, researchE = research&development expenditure, school.ref = compulsory schooling reform, smoke-free = smoke-free places, SO = sulfur oxide emissions, soc.E = social expenditure, soc.workers = social workers, sugar = sugar consumption, terror = terrorism, union = union density, UR = unemployment rate, urban = urbanization, veg-fr = vegetable-and-fruit consumption, welfare = welfare regime, Wwater = wastewater treatment.

https://doi.org/10.1371/journal.pone.0239031.g002

Distances between determinants in Fig 2 are indicative of determinants’ “connectedness” with each other. While the statistical procedure called for higher dimensionality of the model, for demonstration purposes we show here a two-dimensional solution. This simplification unfortunately comes with a caveat. To use the factor smoking as an example, it would appear it stands at a much greater distance from GDP than it does from alcohol. In reality however, smoking was considered together with alcohol consumption [ 21 , 25 , 26 , 52 , 68 ] in just as many studies as it was with GDP [ 21 , 25 , 26 , 52 , 59 ], five. To aid with respect to this apparent shortcoming, we have emphasized the strongest pairwise links. Solid lines connect GDP with health expenditure (HE), unemployment rate (UR), and education (EDU), indicating that the effect of GDP on health, taking into account the effects of the other three determinants as well, was evaluated in between 12 to 16 studies of the 60 included in this review. Tracing the dashed lines, we can also tell that GDP appeared jointly with income inequality, and HE together with either EDU or UR, in anywhere between 8 to 10 of our selected studies. Finally, some weaker but still worth-mentioning “connections” between variables are displayed as well via the dotted lines.

The fact that all notable pairwise “connections” are concentrated within a relatively small region of the plot may be interpreted as low overall “connectedness” among the health indicators studied. GDP is the most widely investigated determinant in relation to general population health. Its total number of “connections” is disproportionately high (159) compared to its runner-up–HE (with 113 “connections”), and then subsequently EDU (with 90) and UR (with 86). In fact, all of these determinants could be thought of as outliers, given that none of the remaining factors have a total count of pairings above 52. This decrease in individual determinants’ overall “connectedness” can be tracked on the graph via the change of color intensity as we move outwards from the symbolic center of GDP and its closest “co-determinants”, to finally reach the other extreme of the ten indicators (welfare regime, household consumption, compulsory school reform, life satisfaction, government revenues, literacy, research expenditure, multiple pregnancy, Cyclically Adjusted Primary Balance, and residents’ dissatisfaction; in white) the effects on health of which were only studied in isolation.

Lastly, we point to the few small but stable clusters of covariates encircled by the grey bubbles on Fig 2 . These groups of determinants were identified as “close” by both statistical procedures used for the production of the graph (see details in S2 Appendix ).

Statistical methodology

There was great variation in the level of statistical detail reported. Some authors provided too vague a description of their analytical approach, necessitating some inference in this section.

The issue of missing data is a challenging reality in this field of research, but few of the studies under review (12/60) explain how they dealt with it. Among the ones that do, three general approaches to handling missingness can be identified, listed in increasing level of sophistication: case-wise deletion, i.e., removal of countries from the sample [ 20 , 45 , 48 , 58 , 59 ], (linear) interpolation [ 28 , 30 , 34 , 58 , 59 , 63 ], and multiple imputation [ 26 , 41 , 52 ].

Correlations, Pearson, Spearman, or unspecified, were the only technique applied with respect to the health outcomes of interest in eight analyses [ 33 , 42 – 44 , 46 , 53 , 57 , 61 ]. Among the more advanced statistical methods, the family of regression models proved to be, by and large, predominant. Before examining this closer, we note the techniques that were, in a way, “unique” within this selection of studies: meta-analyses were performed (random and fixed effects, respectively) on the reduced form and 2-sample two stage least squares (2SLS) estimations done within countries [ 39 ]; difference-in-difference (DiD) analysis was applied in one case [ 23 ]; dynamic time-series methods, among which co-integration, impulse-response function (IRF), and panel vector autoregressive (VAR) modeling, were utilized in one study [ 80 ]; longitudinal generalized estimating equation (GEE) models were developed on two occasions [ 70 , 78 ]; hierarchical Bayesian spatial models [ 51 ] and special autoregressive regression [ 62 ] were also implemented.

Purely cross-sectional data analyses were performed in eight studies [ 25 , 45 , 47 , 50 , 55 , 56 , 67 , 71 ]. These consisted of linear regression (assumed ordinary least squares (OLS)), generalized least squares (GLS) regression, and multilevel analyses. However, six other studies that used longitudinal data in fact had a cross-sectional design, through which they applied regression at multiple time-points separately [ 27 , 29 , 36 , 48 , 68 , 72 ].

Apart from these “multi-point cross-sectional studies”, some other simplistic approaches to longitudinal data analysis were found, involving calculating and regressing 3-year averages of both the response and the predictor variables [ 54 ], taking the average of a few data-points (i.e., survey waves) [ 56 ] or using difference scores over 10-year [ 19 , 29 ] or unspecified time intervals [ 40 , 55 ].

Moving further in the direction of more sensible longitudinal data usage, we turn to the methods widely known among (health) economists as “panel data analysis” or “panel regression”. Most often seen were models with fixed effects for country/region and sometimes also time-point (occasionally including a country-specific trend as well), with robust standard errors for the parameter estimates to take into account correlations among clustered observations [ 20 , 21 , 24 , 28 , 30 , 32 , 34 , 37 , 38 , 41 , 52 , 59 , 60 , 63 , 66 , 69 , 73 , 79 , 81 , 82 ]. The Hausman test [ 83 ] was sometimes mentioned as the tool used to decide between fixed and random effects [ 26 , 49 , 63 , 66 , 73 , 82 ]. A few studies considered the latter more appropriate for their particular analyses, with some further specifying that (feasible) GLS estimation was employed [ 26 , 34 , 49 , 58 , 60 , 73 ]. Apart from these two types of models, the first differences method was encountered once as well [ 31 ]. Across all, the error terms were sometimes assumed to come from a first-order autoregressive process (AR(1)), i.e., they were allowed to be serially correlated [ 20 , 30 , 38 , 58 – 60 , 73 ], and lags of (typically) predictor variables were included in the model specification, too [ 20 , 21 , 37 , 38 , 48 , 69 , 81 ]. Lastly, a somewhat different approach to longitudinal data analysis was undertaken in four studies [ 22 , 35 , 48 , 65 ] in which multilevel–linear or Poisson–models were developed.

Regardless of the exact techniques used, most studies included in this review presented multiple model applications within their main analysis. None attempted to formally compare models in order to identify the “best”, even if goodness-of-fit statistics were occasionally reported. As indicated above, many studies investigated women’s and men’s health separately [ 19 , 21 , 22 , 27 – 29 , 31 , 33 , 35 , 36 , 38 , 39 , 45 , 50 , 51 , 64 , 65 , 69 , 82 ], and covariates were often tested one at a time, including other covariates only incrementally [ 20 , 25 , 28 , 36 , 40 , 50 , 55 , 67 , 73 ]. Furthermore, there were a few instances where analyses within countries were performed as well [ 32 , 39 , 51 ] or where the full time period of interest was divided into a few sub-periods [ 24 , 26 , 28 , 31 ]. There were also cases where different statistical techniques were applied in parallel [ 29 , 55 , 60 , 66 , 69 , 73 , 82 ], sometimes as a form of sensitivity analysis [ 24 , 26 , 30 , 58 , 73 ]. However, the most common approach to sensitivity analysis was to re-run models with somewhat different samples [ 39 , 50 , 59 , 67 , 69 , 80 , 82 ]. Other strategies included different categorization of variables or adding (more/other) controls [ 21 , 23 , 25 , 28 , 37 , 50 , 63 , 69 ], using an alternative main covariate measure [ 59 , 82 ], including lags for predictors or outcomes [ 28 , 30 , 58 , 63 , 65 , 79 ], using weights [ 24 , 67 ] or alternative data sources [ 37 , 69 ], or using non-imputed data [ 41 ].

As the methods and not the findings are the main focus of the current review, and because generic checklists cannot discern the underlying quality in this application field (see also below), we opted to pool all reported findings together, regardless of individual study characteristics or particular outcome(s) used, and speak generally of positive and negative effects on health. For this summary we have adopted the 0.05-significance level and only considered results from multivariate analyses. Strictly birth-related factors are omitted since these potentially only relate to the group of infant mortality indicators and not to any of the other general population health measures.

Starting with the determinants most often studied, higher GDP levels [ 21 , 26 , 27 , 29 , 30 , 32 , 43 , 48 , 52 , 58 , 60 , 66 , 67 , 73 , 79 , 81 , 82 ], higher health [ 21 , 37 , 47 , 49 , 52 , 58 , 59 , 68 , 72 , 82 ] and social [ 20 , 21 , 26 , 38 , 79 ] expenditures, higher education [ 26 , 39 , 52 , 62 , 72 , 73 ], lower unemployment [ 60 , 61 , 66 ], and lower income inequality [ 30 , 42 , 53 , 55 , 73 ] were found to be significantly associated with better population health on a number of occasions. In addition to that, there was also some evidence that democracy [ 36 ] and freedom [ 50 ], higher work compensation [ 43 , 79 ], distributional orientation [ 54 ], cigarette prices [ 63 ], gross national income [ 22 , 72 ], labor productivity [ 26 ], exchange rates [ 32 ], marginal tax rates [ 79 ], vaccination rates [ 52 ], total fertility [ 59 , 66 ], fruit and vegetable [ 68 ], fat [ 52 ] and sugar consumption [ 52 ], as well as bigger depth of credit information [ 22 ] and percentage of civilian labor force [ 79 ], longer work leaves [ 41 , 58 ], more physicians [ 37 , 52 , 72 ], nurses [ 72 ], and hospital beds [ 79 , 82 ], and also membership in associations, perceived corruption and societal trust [ 48 ] were beneficial to health. Higher nitrous oxide (NO) levels [ 52 ], longer average hospital stay [ 48 ], deprivation [ 51 ], dissatisfaction with healthcare and the social environment [ 56 ], corruption [ 40 , 50 ], smoking [ 19 , 26 , 52 , 68 ], alcohol consumption [ 26 , 52 , 68 ] and illegal drug use [ 68 ], poverty [ 64 ], higher percentage of industrial workers [ 26 ], Gross Fixed Capital creation [ 66 ] and older population [ 38 , 66 , 79 ], gender inequality [ 22 ], and fertility [ 26 , 66 ] were detrimental.

It is important to point out that the above-mentioned effects could not be considered stable either across or within studies. Very often, statistical significance of a given covariate fluctuated between the different model specifications tried out within the same study [ 20 , 49 , 59 , 66 , 68 , 69 , 73 , 80 , 82 ], testifying to the importance of control variables and multivariate research (i.e., analyzing multiple independent variables simultaneously) in general. Furthermore, conflicting results were observed even with regards to the “core” determinants given special attention, so to speak, throughout this text. Thus, some studies reported negative effects of health expenditure [ 32 , 82 ], social expenditure [ 58 ], GDP [ 49 , 66 ], and education [ 82 ], and positive effects of income inequality [ 82 ] and unemployment [ 24 , 31 , 32 , 52 , 66 , 68 ]. Interestingly, one study [ 34 ] differentiated between temporary and long-term effects of GDP and unemployment, alluding to possibly much greater complexity of the association with health. It is also worth noting that some gender differences were found, with determinants being more influential for males than for females, or only having statistically significant effects for male health [ 19 , 21 , 28 , 34 , 36 , 37 , 39 , 64 , 65 , 69 ].

The purpose of this scoping review was to examine recent quantitative work on the topic of multi-country analyses of determinants of population health in high-income countries.

Measuring population health via relatively simple mortality-based indicators still seems to be the state of the art. What is more, these indicators are routinely considered one at a time, instead of, for example, employing existing statistical procedures to devise a more general, composite, index of population health, or using some of the established indices, such as disability-adjusted life expectancy (DALE) or quality-adjusted life expectancy (QALE). Although strong arguments for their wider use were already voiced decades ago [ 84 ], such summary measures surface only rarely in this research field.

On a related note, the greater data availability and accessibility that we enjoy today does not automatically equate to data quality. Nonetheless, this is routinely assumed in aggregate level studies. We almost never encountered a discussion on the topic. The non-mundane issue of data missingness, too, goes largely underappreciated. With all recent methodological advancements in this area [ 85 – 88 ], there is no excuse for ignorance; and still, too few of the reviewed studies tackled the matter in any adequate fashion.

Much optimism can be gained considering the abundance of different determinants that have attracted researchers’ attention in relation to population health. We took on a visual approach with regards to these determinants and presented a graph that links spatial distances between determinants with frequencies of being studies together. To facilitate interpretation, we grouped some variables, which resulted in some loss of finer detail. Nevertheless, the graph is helpful in exemplifying how many effects continue to be studied in a very limited context, if any. Since in reality no factor acts in isolation, this oversimplification practice threatens to render the whole exercise meaningless from the outset. The importance of multivariate analysis cannot be stressed enough. While there is no “best method” to be recommended and appropriate techniques vary according to the specifics of the research question and the characteristics of the data at hand [ 89 – 93 ], in the future, in addition to abandoning simplistic univariate approaches, we hope to see a shift from the currently dominating fixed effects to the more flexible random/mixed effects models [ 94 ], as well as wider application of more sophisticated methods, such as principle component regression, partial least squares, covariance structure models (e.g., structural equations), canonical correlations, time-series, and generalized estimating equations.

Finally, there are some limitations of the current scoping review. We searched the two main databases for published research in medical and non-medical sciences (PubMed and Web of Science) since 2013, thus potentially excluding publications and reports that are not indexed in these databases, as well as older indexed publications. These choices were guided by our interest in the most recent (i.e., the current state-of-the-art) and arguably the highest-quality research (i.e., peer-reviewed articles, primarily in indexed non-predatory journals). Furthermore, despite holding a critical stance with regards to some aspects of how determinants-of-health research is currently conducted, we opted out of formally assessing the quality of the individual studies included. The reason for that is two-fold. On the one hand, we are unaware of the existence of a formal and standard tool for quality assessment of ecological designs. And on the other, we consider trying to score the quality of these diverse studies (in terms of regional setting, specific topic, outcome indices, and methodology) undesirable and misleading, particularly since we would sometimes have been rating the quality of only a (small) part of the original studies—the part that was relevant to our review’s goal.

Our aim was to investigate the current state of research on the very broad and general topic of population health, specifically, the way it has been examined in a multi-country context. We learned that data treatment and analytical approach were, in the majority of these recent studies, ill-equipped or insufficiently transparent to provide clarity regarding the underlying mechanisms of population health in high-income countries. Whether due to methodological shortcomings or the inherent complexity of the topic, research so far fails to provide any definitive answers. It is our sincere belief that with the application of more advanced analytical techniques this continuous quest could come to fruition sooner.

Supporting information

S1 checklist. preferred reporting items for systematic reviews and meta-analyses extension for scoping reviews (prisma-scr) checklist..

https://doi.org/10.1371/journal.pone.0239031.s001

S1 Appendix.

https://doi.org/10.1371/journal.pone.0239031.s002

S2 Appendix.

https://doi.org/10.1371/journal.pone.0239031.s003

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• Correction: How to appraise quantitative research - April 01, 2019

• Xabi Cathala 1 ,
• Calvin Moorley 2
• 1 Institute of Vocational Learning , School of Health and Social Care, London South Bank University , London , UK
• 2 Nursing Research and Diversity in Care , School of Health and Social Care, London South Bank University , London , UK
• Correspondence to Mr Xabi Cathala, Institute of Vocational Learning, School of Health and Social Care, London South Bank University London UK ; cathalax{at}lsbu.ac.uk and Dr Calvin Moorley, Nursing Research and Diversity in Care, School of Health and Social Care, London South Bank University, London SE1 0AA, UK; Moorleyc{at}lsbu.ac.uk

https://doi.org/10.1136/eb-2018-102996

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Introduction

Some nurses feel that they lack the necessary skills to read a research paper and to then decide if they should implement the findings into their practice. This is particularly the case when considering the results of quantitative research, which often contains the results of statistical testing. However, nurses have a professional responsibility to critique research to improve their practice, care and patient safety. 1  This article provides a step by step guide on how to critically appraise a quantitative paper.

Title, keywords and the authors

The authors’ names may not mean much, but knowing the following will be helpful:

Their position, for example, academic, researcher or healthcare practitioner.

Their qualification, both professional, for example, a nurse or physiotherapist and academic (eg, degree, masters, doctorate).

This can indicate how the research has been conducted and the authors’ competence on the subject. Basically, do you want to read a paper on quantum physics written by a plumber?

The abstract is a resume of the article and should contain:

Introduction.

Research question/hypothesis.

Methods including sample design, tests used and the statistical analysis (of course! Remember we love numbers).

Main findings.

Conclusion.

The subheadings in the abstract will vary depending on the journal. An abstract should not usually be more than 300 words but this varies depending on specific journal requirements. If the above information is contained in the abstract, it can give you an idea about whether the study is relevant to your area of practice. However, before deciding if the results of a research paper are relevant to your practice, it is important to review the overall quality of the article. This can only be done by reading and critically appraising the entire article.

The introduction

Example: the effect of paracetamol on levels of pain.

My hypothesis is that A has an effect on B, for example, paracetamol has an effect on levels of pain.

My null hypothesis is that A has no effect on B, for example, paracetamol has no effect on pain.

My study will test the null hypothesis and if the null hypothesis is validated then the hypothesis is false (A has no effect on B). This means paracetamol has no effect on the level of pain. If the null hypothesis is rejected then the hypothesis is true (A has an effect on B). This means that paracetamol has an effect on the level of pain.

Background/literature review

The literature review should include reference to recent and relevant research in the area. It should summarise what is already known about the topic and why the research study is needed and state what the study will contribute to new knowledge. 5 The literature review should be up to date, usually 5–8 years, but it will depend on the topic and sometimes it is acceptable to include older (seminal) studies.

Methodology

In quantitative studies, the data analysis varies between studies depending on the type of design used. For example, descriptive, correlative or experimental studies all vary. A descriptive study will describe the pattern of a topic related to one or more variable. 6 A correlational study examines the link (correlation) between two variables 7  and focuses on how a variable will react to a change of another variable. In experimental studies, the researchers manipulate variables looking at outcomes 8  and the sample is commonly assigned into different groups (known as randomisation) to determine the effect (causal) of a condition (independent variable) on a certain outcome. This is a common method used in clinical trials.

There should be sufficient detail provided in the methods section for you to replicate the study (should you want to). To enable you to do this, the following sections are normally included:

Overview and rationale for the methodology.

Participants or sample.

Data collection tools.

Methods of data analysis.

Ethical issues.

Data collection should be clearly explained and the article should discuss how this process was undertaken. Data collection should be systematic, objective, precise, repeatable, valid and reliable. Any tool (eg, a questionnaire) used for data collection should have been piloted (or pretested and/or adjusted) to ensure the quality, validity and reliability of the tool. 9 The participants (the sample) and any randomisation technique used should be identified. The sample size is central in quantitative research, as the findings should be able to be generalised for the wider population. 10 The data analysis can be done manually or more complex analyses performed using computer software sometimes with advice of a statistician. From this analysis, results like mode, mean, median, p value, CI and so on are always presented in a numerical format.

The author(s) should present the results clearly. These may be presented in graphs, charts or tables alongside some text. You should perform your own critique of the data analysis process; just because a paper has been published, it does not mean it is perfect. Your findings may be different from the author’s. Through critical analysis the reader may find an error in the study process that authors have not seen or highlighted. These errors can change the study result or change a study you thought was strong to weak. To help you critique a quantitative research paper, some guidance on understanding statistical terminology is provided in  table 1 .

• View inline

Some basic guidance for understanding statistics

Quantitative studies examine the relationship between variables, and the p value illustrates this objectively.  11  If the p value is less than 0.05, the null hypothesis is rejected and the hypothesis is accepted and the study will say there is a significant difference. If the p value is more than 0.05, the null hypothesis is accepted then the hypothesis is rejected. The study will say there is no significant difference. As a general rule, a p value of less than 0.05 means, the hypothesis is accepted and if it is more than 0.05 the hypothesis is rejected.

The CI is a number between 0 and 1 or is written as a per cent, demonstrating the level of confidence the reader can have in the result. 12  The CI is calculated by subtracting the p value to 1 (1–p). If there is a p value of 0.05, the CI will be 1–0.05=0.95=95%. A CI over 95% means, we can be confident the result is statistically significant. A CI below 95% means, the result is not statistically significant. The p values and CI highlight the confidence and robustness of a result.

Discussion, recommendations and conclusion

The final section of the paper is where the authors discuss their results and link them to other literature in the area (some of which may have been included in the literature review at the start of the paper). This reminds the reader of what is already known, what the study has found and what new information it adds. The discussion should demonstrate how the authors interpreted their results and how they contribute to new knowledge in the area. Implications for practice and future research should also be highlighted in this section of the paper.

A few other areas you may find helpful are:

Limitations of the study.

Conflicts of interest.

Table 2 provides a useful tool to help you apply the learning in this paper to the critiquing of quantitative research papers.

Quantitative paper appraisal checklist

• 1. ↵ Nursing and Midwifery Council , 2015 . The code: standard of conduct, performance and ethics for nurses and midwives https://www.nmc.org.uk/globalassets/sitedocuments/nmc-publications/nmc-code.pdf ( accessed 21.8.18 ).
• Gerrish K ,
• Moorley C ,
• Tunariu A , et al
• Shorten A ,

Competing interests None declared.

Patient consent Not required.

Provenance and peer review Commissioned; internally peer reviewed.

Correction notice This article has been updated since its original publication to update p values from 0.5 to 0.05 throughout.

Linked Articles

• Miscellaneous Correction: How to appraise quantitative research BMJ Publishing Group Ltd and RCN Publishing Company Ltd Evidence-Based Nursing 2019; 22 62-62 Published Online First: 31 Jan 2019. doi: 10.1136/eb-2018-102996corr1

Read the full text or download the PDF:

Quantitative Research: Examples of Research Questions and Solutions

Are you ready to embark on a journey into the world of quantitative research? Whether you’re a seasoned researcher or just beginning your academic journey, understanding how to formulate effective research questions is essential for conducting meaningful studies. In this blog post, we’ll explore examples of quantitative research questions across various disciplines and discuss how StatsCamp.org courses can provide the tools and support you need to overcome any challenges you may encounter along the way.

Understanding Quantitative Research Questions

Quantitative research involves collecting and analyzing numerical data to answer research questions and test hypotheses. These questions typically seek to understand the relationships between variables, predict outcomes, or compare groups. Let’s explore some examples of quantitative research questions across different fields:

• What is the relationship between class size and student academic performance?
• Does the use of technology in the classroom improve learning outcomes?
• How does parental involvement affect student achievement?
• What is the effect of a new drug treatment on reducing blood pressure?
• Is there a correlation between physical activity levels and the risk of cardiovascular disease?
• How does socioeconomic status influence access to healthcare services?
• What factors influence consumer purchasing behavior?
• Is there a relationship between advertising expenditure and sales revenue?
• How do demographic variables affect brand loyalty?

Stats Camp: Your Solution to Mastering Quantitative Research Methodologies

At StatsCamp.org, we understand that navigating the complexities of quantitative research can be daunting. That’s why we offer a range of courses designed to equip you with the knowledge and skills you need to excel in your research endeavors. Whether you’re interested in learning about regression analysis, experimental design, or structural equation modeling, our experienced instructors are here to guide you every step of the way.

Bringing Your Own Data

One of the unique features of StatsCamp.org is the opportunity to bring your own data to the learning process. Our instructors provide personalized guidance and support to help you analyze your data effectively and overcome any roadblocks you may encounter. Whether you’re struggling with data cleaning, model specification, or interpretation of results, our team is here to help you succeed.

Courses Offered at StatsCamp.org

• Latent Profile Analysis Course : Learn how to identify subgroups, or profiles, within a heterogeneous population based on patterns of responses to multiple observed variables.
• Bayesian Statistics Course : A comprehensive introduction to Bayesian data analysis, a powerful statistical approach for inference and decision-making. Through a series of engaging lectures and hands-on exercises, participants will learn how to apply Bayesian methods to a wide range of research questions and data types.
• Structural Equation Modeling (SEM) Course : Dive into advanced statistical techniques for modeling complex relationships among variables.
• Multilevel Modeling Course : A in-depth exploration of this advanced statistical technique, designed to analyze data with nested structures or hierarchies. Whether you’re studying individuals within groups, schools within districts, or any other nested data structure, multilevel modeling provides the tools to account for the dependencies inherent in such data.

As you embark on your journey into quantitative research, remember that StatsCamp.org is here to support you every step of the way. Whether you’re formulating research questions, analyzing data, or interpreting results, our courses provide the knowledge and expertise you need to succeed. Join us today and unlock the power of quantitative research!

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How do I find quantitative research articles?

Quantitative research focuses on gathering numerical data.

To locate qualitative research articles, use a  subject-specific database  or a general library database like  Academic Search Ultimate  or  Google Scholar .

Finding this types of research takes a bit of investigation. Try this method.

Begin by entering your keywords and conducting a search.     Example:      gardening AND mental health AND students

Since quantitative research is based on the collection and analysis of data (like numbers or statistics), you will need to look at article titles and abstracts for clues.   If a title or abstract contains terms like these, it's probably a quantitative research article.

• Data Analysis
• Longitudinal Studies
• Statistical Analysis
• Statistical Studies
• Statistical Surveys

You could also experiment with using one of those terms in your search query.     Example:      gardening AND mental health AND data analysis

See this guide from the University of Texas. Quantitative and Qualitative Research

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• Qualitative vs. Quantitative Research | Differences, Examples & Methods

Qualitative vs. Quantitative Research | Differences, Examples & Methods

Published on April 12, 2019 by Raimo Streefkerk . Revised on June 22, 2023.

When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Both are important for gaining different kinds of knowledge.

Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions.

Quantitative research is at risk for research biases including information bias , omitted variable bias , sampling bias , or selection bias . Qualitative research Qualitative research is expressed in words . It is used to understand concepts, thoughts or experiences. This type of research enables you to gather in-depth insights on topics that are not well understood.

Common qualitative methods include interviews with open-ended questions, observations described in words, and literature reviews that explore concepts and theories.

Table of contents

The differences between quantitative and qualitative research, data collection methods, when to use qualitative vs. quantitative research, how to analyze qualitative and quantitative data, other interesting articles, frequently asked questions about qualitative and quantitative research.

Quantitative and qualitative research use different research methods to collect and analyze data, and they allow you to answer different kinds of research questions.

Quantitative and qualitative data can be collected using various methods. It is important to use a data collection method that will help answer your research question(s).

Many data collection methods can be either qualitative or quantitative. For example, in surveys, observational studies or case studies , your data can be represented as numbers (e.g., using rating scales or counting frequencies) or as words (e.g., with open-ended questions or descriptions of what you observe).

However, some methods are more commonly used in one type or the other.

Quantitative data collection methods

• Surveys :  List of closed or multiple choice questions that is distributed to a sample (online, in person, or over the phone).
• Experiments : Situation in which different types of variables are controlled and manipulated to establish cause-and-effect relationships.
• Observations : Observing subjects in a natural environment where variables can’t be controlled.

Qualitative data collection methods

• Interviews : Asking open-ended questions verbally to respondents.
• Focus groups : Discussion among a group of people about a topic to gather opinions that can be used for further research.
• Ethnography : Participating in a community or organization for an extended period of time to closely observe culture and behavior.
• Literature review : Survey of published works by other authors.

A rule of thumb for deciding whether to use qualitative or quantitative data is:

• Use quantitative research if you want to confirm or test something (a theory or hypothesis )
• Use qualitative research if you want to understand something (concepts, thoughts, experiences)

For most research topics you can choose a qualitative, quantitative or mixed methods approach . Which type you choose depends on, among other things, whether you’re taking an inductive vs. deductive research approach ; your research question(s) ; whether you’re doing experimental , correlational , or descriptive research ; and practical considerations such as time, money, availability of data, and access to respondents.

Quantitative research approach

You survey 300 students at your university and ask them questions such as: “on a scale from 1-5, how satisfied are your with your professors?”

You can perform statistical analysis on the data and draw conclusions such as: “on average students rated their professors 4.4”.

Qualitative research approach

You conduct in-depth interviews with 15 students and ask them open-ended questions such as: “How satisfied are you with your studies?”, “What is the most positive aspect of your study program?” and “What can be done to improve the study program?”

Based on the answers you get you can ask follow-up questions to clarify things. You transcribe all interviews using transcription software and try to find commonalities and patterns.

Mixed methods approach

You conduct interviews to find out how satisfied students are with their studies. Through open-ended questions you learn things you never thought about before and gain new insights. Later, you use a survey to test these insights on a larger scale.

It’s also possible to start with a survey to find out the overall trends, followed by interviews to better understand the reasons behind the trends.

Qualitative or quantitative data by itself can’t prove or demonstrate anything, but has to be analyzed to show its meaning in relation to the research questions. The method of analysis differs for each type of data.

Analyzing quantitative data

Quantitative data is based on numbers. Simple math or more advanced statistical analysis is used to discover commonalities or patterns in the data. The results are often reported in graphs and tables.

Applications such as Excel, SPSS, or R can be used to calculate things like:

• Average scores ( means )
• The number of times a particular answer was given
• The correlation or causation between two or more variables
• The reliability and validity of the results

Analyzing qualitative data

Qualitative data is more difficult to analyze than quantitative data. It consists of text, images or videos instead of numbers.

Some common approaches to analyzing qualitative data include:

• Qualitative content analysis : Tracking the occurrence, position and meaning of words or phrases
• Thematic analysis : Closely examining the data to identify the main themes and patterns
• Discourse analysis : Studying how communication works in social contexts

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Chi square goodness of fit test
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Inclusion and exclusion criteria

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
• If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

There are various approaches to qualitative data analysis , but they all share five steps in common:

• Prepare and organize your data.
• Review and explore your data.
• Develop a data coding system.
• Assign codes to the data.
• Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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Quantitative and Qualitative Research

• I NEED TO . . .

What is Quantitative Research?

• What is Qualitative Research?
• Quantitative vs Qualitative
• Step 1: Accessing CINAHL
• Step 2: Create a Keyword Search
• Step 3: Create a Subject Heading Search
• Step 4: Repeat Steps 1-3 for Second Concept
• Step 5: Repeat Steps 1-3 for Quantitative Terms
• Step 6: Combining All Searches
• Step 7: Adding Limiters
• Step 8: Save Your Search!
• What Kind of Article is This?
• More Research Help This link opens in a new window

Quantitative methodology is the dominant research framework in the social sciences. It refers to a set of strategies, techniques and assumptions used to study psychological, social and economic processes through the exploration of numeric patterns . Quantitative research gathers a range of numeric data. Some of the numeric data is intrinsically quantitative (e.g. personal income), while in other cases the numeric structure is  imposed (e.g. ‘On a scale from 1 to 10, how depressed did you feel last week?’). The collection of quantitative information allows researchers to conduct simple to extremely sophisticated statistical analyses that aggregate the data (e.g. averages, percentages), show relationships among the data (e.g. ‘Students with lower grade point averages tend to score lower on a depression scale’) or compare across aggregated data (e.g. the USA has a higher gross domestic product than Spain). Quantitative research includes methodologies such as questionnaires, structured observations or experiments and stands in contrast to qualitative research. Qualitative research involves the collection and analysis of narratives and/or open-ended observations through methodologies such as interviews, focus groups or ethnographies.

Coghlan, D., Brydon-Miller, M. (2014).  The SAGE encyclopedia of action research  (Vols. 1-2). London, : SAGE Publications Ltd doi: 10.4135/9781446294406

What is the purpose of quantitative research?

The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people. Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative research relies on data that are observed or measured to examine questions about the sample population.

Allen, M. (2017).  The SAGE encyclopedia of communication research methods  (Vols. 1-4). Thousand Oaks, CA: SAGE Publications, Inc doi: 10.4135/9781483381411

How do I know if the study is a quantitative design?  What type of quantitative study is it?

Quantitative Research Designs: Descriptive non-experimental, Quasi-experimental or Experimental?

Studies do not always explicitly state what kind of research design is being used.  You will need to know how to decipher which design type is used.  The following video will help you determine the quantitative design type.

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Unit 6: Qual vs Quant.

27 Quantitative Methods in Communication Research

Quantitative methods in communication research.

In communication research, both quantitative and qualitative methods are essential for understanding different aspects of communication processes and effects. Here’s how quant methods can be applied:

• Collecting data on communication patterns, relationship satisfaction, or conflict resolution strategies among different groups.
• Collecting numerical data on audience demographics, media consumption habits, or attitudes towards specific communication messages.
• Testing hypotheses about the effects of specific communication behaviors (e.g., eye contact, tone of voice) on relationship outcomes.
• Testing the effects of different communication strategies or messages on audience behavior or perception.
• Quantifying the frequency and types of communication behaviors in recorded interactions (e.g., supportive vs. critical comments)
• Quantifying the frequency of certain themes, words, or images in media content to identify patterns or trends.
• Statistical Analysis :  Using statistical tools to analyze data from surveys or experiments, such as correlation or regression analysis to explore relationships between variables.

Communication Research in Real Life Copyright © 2023 by Kate Magsamen-Conrad. All Rights Reserved.

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Methods for Quantitative Research in Psychology

• Conducting Research

Psychological Research

August 2023

This seven-hour course provides a comprehensive exploration of research methodologies, beginning with the foundational steps of the scientific method. Students will learn about hypotheses, experimental design, data collection, and the analysis of results. Emphasis is placed on defining variables accurately, distinguishing between independent, dependent, and controlled variables, and understanding their roles in research.

The course delves into major research designs, including experimental, correlational, and observational studies. Students will compare and contrast these designs, evaluating their strengths and weaknesses in various contexts. This comparison extends to the types of research questions scientists pose, highlighting how different designs are suited to different inquiries.

A critical component of the course is developing the ability to judge the quality of sources for literature reviews. Students will learn criteria for evaluating the credibility, relevance, and reliability of sources, ensuring that their understanding of the research literature is built on a solid foundation.

Reliability and validity are key concepts addressed in the course. Students will explore what it means for an observation to be reliable, focusing on consistency and repeatability. They will also compare and contrast different forms of validity, such as internal, external, construct, and criterion validity, and how these apply to various research designs.

The course concepts are thoroughly couched in examples drawn from the psychological research literature. By the end of the course, students will be equipped with the skills to design robust research studies, critically evaluate sources, and understand the nuances of reliability and validity in scientific research. This knowledge will be essential for conducting high-quality research and contributing to the scientific community.

Learning objectives

• Describe the steps of the scientific method.
• Specify how variables are defined.
• Compare and contrast the major research designs.
• Explain how to judge the quality of a source for a literature review.
• Compare and contrast the kinds of research questions scientists ask.
• Explain what it means for an observation to be reliable.
• Compare and contrast forms of validity as they apply to the major research designs.

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500+ Quantitative Research Titles and Topics

Table of Contents

Quantitative research involves collecting and analyzing numerical data to identify patterns, trends, and relationships among variables. This method is widely used in social sciences, psychology , economics , and other fields where researchers aim to understand human behavior and phenomena through statistical analysis. If you are looking for a quantitative research topic, there are numerous areas to explore, from analyzing data on a specific population to studying the effects of a particular intervention or treatment. In this post, we will provide some ideas for quantitative research topics that may inspire you and help you narrow down your interests.

Quantitative Research Titles

Quantitative Research Titles are as follows:

Business and Economics

• “Statistical Analysis of Supply Chain Disruptions on Retail Sales”
• “Quantitative Examination of Consumer Loyalty Programs in the Fast Food Industry”
• “Predicting Stock Market Trends Using Machine Learning Algorithms”
• “Influence of Workplace Environment on Employee Productivity: A Quantitative Study”
• “Impact of Economic Policies on Small Businesses: A Regression Analysis”
• “Customer Satisfaction and Profit Margins: A Quantitative Correlation Study”
• “Analyzing the Role of Marketing in Brand Recognition: A Statistical Overview”
• “Quantitative Effects of Corporate Social Responsibility on Consumer Trust”
• “Price Elasticity of Demand for Luxury Goods: A Case Study”
• “The Relationship Between Fiscal Policy and Inflation Rates: A Time-Series Analysis”
• “Factors Influencing E-commerce Conversion Rates: A Quantitative Exploration”
• “Examining the Correlation Between Interest Rates and Consumer Spending”
• “Standardized Testing and Academic Performance: A Quantitative Evaluation”
• “Teaching Strategies and Student Learning Outcomes in Secondary Schools: A Quantitative Study”
• “The Relationship Between Extracurricular Activities and Academic Success”
• “Influence of Parental Involvement on Children’s Educational Achievements”
• “Digital Literacy in Primary Schools: A Quantitative Assessment”
• “Learning Outcomes in Blended vs. Traditional Classrooms: A Comparative Analysis”
• “Correlation Between Teacher Experience and Student Success Rates”
• “Analyzing the Impact of Classroom Technology on Reading Comprehension”
• “Gender Differences in STEM Fields: A Quantitative Analysis of Enrollment Data”
• “The Relationship Between Homework Load and Academic Burnout”
• “Assessment of Special Education Programs in Public Schools”
• “Role of Peer Tutoring in Improving Academic Performance: A Quantitative Study”

Medicine and Health Sciences

• “The Impact of Sleep Duration on Cardiovascular Health: A Cross-sectional Study”
• “Analyzing the Efficacy of Various Antidepressants: A Meta-Analysis”
• “Patient Satisfaction in Telehealth Services: A Quantitative Assessment”
• “Dietary Habits and Incidence of Heart Disease: A Quantitative Review”
• “Correlations Between Stress Levels and Immune System Functioning”
• “Smoking and Lung Function: A Quantitative Analysis”
• “Influence of Physical Activity on Mental Health in Older Adults”
• “Antibiotic Resistance Patterns in Community Hospitals: A Quantitative Study”
• “The Efficacy of Vaccination Programs in Controlling Disease Spread: A Time-Series Analysis”
• “Role of Social Determinants in Health Outcomes: A Quantitative Exploration”
• “Impact of Hospital Design on Patient Recovery Rates”
• “Quantitative Analysis of Dietary Choices and Obesity Rates in Children”

Social Sciences

• “Examining Social Inequality through Wage Distribution: A Quantitative Study”
• “Impact of Parental Divorce on Child Development: A Longitudinal Study”
• “Social Media and its Effect on Political Polarization: A Quantitative Analysis”
• “The Relationship Between Religion and Social Attitudes: A Statistical Overview”
• “Influence of Socioeconomic Status on Educational Achievement”
• “Quantifying the Effects of Community Programs on Crime Reduction”
• “Public Opinion and Immigration Policies: A Quantitative Exploration”
• “Analyzing the Gender Representation in Political Offices: A Quantitative Study”
• “Impact of Mass Media on Public Opinion: A Regression Analysis”
• “Influence of Urban Design on Social Interactions in Communities”
• “The Role of Social Support in Mental Health Outcomes: A Quantitative Analysis”
• “Examining the Relationship Between Substance Abuse and Employment Status”

Engineering and Technology

• “Performance Evaluation of Different Machine Learning Algorithms in Autonomous Vehicles”
• “Material Science: A Quantitative Analysis of Stress-Strain Properties in Various Alloys”
• “Impacts of Data Center Cooling Solutions on Energy Consumption”
• “Analyzing the Reliability of Renewable Energy Sources in Grid Management”
• “Optimization of 5G Network Performance: A Quantitative Assessment”
• “Quantifying the Effects of Aerodynamics on Fuel Efficiency in Commercial Airplanes”
• “The Relationship Between Software Complexity and Bug Frequency”
• “Machine Learning in Predictive Maintenance: A Quantitative Analysis”
• “Wearable Technologies and their Impact on Healthcare Monitoring”
• “Quantitative Assessment of Cybersecurity Measures in Financial Institutions”
• “Analysis of Noise Pollution from Urban Transportation Systems”
• “The Influence of Architectural Design on Energy Efficiency in Buildings”

Quantitative Research Topics

Quantitative Research Topics are as follows:

• The effects of social media on self-esteem among teenagers.
• A comparative study of academic achievement among students of single-sex and co-educational schools.
• The impact of gender on leadership styles in the workplace.
• The correlation between parental involvement and academic performance of students.
• The effect of mindfulness meditation on stress levels in college students.
• The relationship between employee motivation and job satisfaction.
• The effectiveness of online learning compared to traditional classroom learning.
• The correlation between sleep duration and academic performance among college students.
• The impact of exercise on mental health among adults.
• The relationship between social support and psychological well-being among cancer patients.
• The effect of caffeine consumption on sleep quality.
• A comparative study of the effectiveness of cognitive-behavioral therapy and pharmacotherapy in treating depression.
• The relationship between physical attractiveness and job opportunities.
• The correlation between smartphone addiction and academic performance among high school students.
• The impact of music on memory recall among adults.
• The effectiveness of parental control software in limiting children’s online activity.
• The relationship between social media use and body image dissatisfaction among young adults.
• The correlation between academic achievement and parental involvement among minority students.
• The impact of early childhood education on academic performance in later years.
• The effectiveness of employee training and development programs in improving organizational performance.
• The relationship between socioeconomic status and access to healthcare services.
• The correlation between social support and academic achievement among college students.
• The impact of technology on communication skills among children.
• The effectiveness of mindfulness-based stress reduction programs in reducing symptoms of anxiety and depression.
• The relationship between employee turnover and organizational culture.
• The correlation between job satisfaction and employee engagement.
• The impact of video game violence on aggressive behavior among children.
• The effectiveness of nutritional education in promoting healthy eating habits among adolescents.
• The relationship between bullying and academic performance among middle school students.
• The correlation between teacher expectations and student achievement.
• The impact of gender stereotypes on career choices among high school students.
• The effectiveness of anger management programs in reducing violent behavior.
• The relationship between social support and recovery from substance abuse.
• The correlation between parent-child communication and adolescent drug use.
• The impact of technology on family relationships.
• The effectiveness of smoking cessation programs in promoting long-term abstinence.
• The relationship between personality traits and academic achievement.
• The correlation between stress and job performance among healthcare professionals.
• The impact of online privacy concerns on social media use.
• The effectiveness of cognitive-behavioral therapy in treating anxiety disorders.
• The relationship between teacher feedback and student motivation.
• The correlation between physical activity and academic performance among elementary school students.
• The impact of parental divorce on academic achievement among children.
• The effectiveness of diversity training in improving workplace relationships.
• The relationship between childhood trauma and adult mental health.
• The correlation between parental involvement and substance abuse among adolescents.
• The impact of social media use on romantic relationships among young adults.
• The effectiveness of assertiveness training in improving communication skills.
• The relationship between parental expectations and academic achievement among high school students.
• The correlation between sleep quality and mood among adults.
• The impact of video game addiction on academic performance among college students.
• The effectiveness of group therapy in treating eating disorders.
• The relationship between job stress and job performance among teachers.
• The correlation between mindfulness and emotional regulation.
• The impact of social media use on self-esteem among college students.
• The effectiveness of parent-teacher communication in promoting academic achievement among elementary school students.
• The impact of renewable energy policies on carbon emissions
• The relationship between employee motivation and job performance
• The effectiveness of psychotherapy in treating eating disorders
• The correlation between physical activity and cognitive function in older adults
• The effect of childhood poverty on adult health outcomes
• The impact of urbanization on biodiversity conservation
• The relationship between work-life balance and employee job satisfaction
• The effectiveness of eye movement desensitization and reprocessing (EMDR) in treating trauma
• The correlation between parenting styles and child behavior
• The effect of social media on political polarization
• The impact of foreign aid on economic development
• The relationship between workplace diversity and organizational performance
• The effectiveness of dialectical behavior therapy in treating borderline personality disorder
• The correlation between childhood abuse and adult mental health outcomes
• The effect of sleep deprivation on cognitive function
• The impact of trade policies on international trade and economic growth
• The relationship between employee engagement and organizational commitment
• The effectiveness of cognitive therapy in treating postpartum depression
• The correlation between family meals and child obesity rates
• The effect of parental involvement in sports on child athletic performance
• The impact of social entrepreneurship on sustainable development
• The relationship between emotional labor and job burnout
• The effectiveness of art therapy in treating dementia
• The correlation between social media use and academic procrastination
• The effect of poverty on childhood educational attainment
• The impact of urban green spaces on mental health
• The relationship between job insecurity and employee well-being
• The effectiveness of virtual reality exposure therapy in treating anxiety disorders
• The correlation between childhood trauma and substance abuse
• The effect of screen time on children’s social skills
• The impact of trade unions on employee job satisfaction
• The relationship between cultural intelligence and cross-cultural communication
• The effectiveness of acceptance and commitment therapy in treating chronic pain
• The correlation between childhood obesity and adult health outcomes
• The effect of gender diversity on corporate performance
• The impact of environmental regulations on industry competitiveness.
• The impact of renewable energy policies on greenhouse gas emissions
• The relationship between workplace diversity and team performance
• The effectiveness of group therapy in treating substance abuse
• The correlation between parental involvement and social skills in early childhood
• The effect of technology use on sleep patterns
• The impact of government regulations on small business growth
• The relationship between job satisfaction and employee turnover
• The effectiveness of virtual reality therapy in treating anxiety disorders
• The correlation between parental involvement and academic motivation in adolescents
• The effect of social media on political engagement
• The impact of urbanization on mental health
• The relationship between corporate social responsibility and consumer trust
• The correlation between early childhood education and social-emotional development
• The effect of screen time on cognitive development in young children
• The impact of trade policies on global economic growth
• The relationship between workplace diversity and innovation
• The effectiveness of family therapy in treating eating disorders
• The correlation between parental involvement and college persistence
• The effect of social media on body image and self-esteem
• The impact of environmental regulations on business competitiveness
• The relationship between job autonomy and job satisfaction
• The effectiveness of virtual reality therapy in treating phobias
• The correlation between parental involvement and academic achievement in college
• The effect of social media on sleep quality
• The impact of immigration policies on social integration
• The relationship between workplace diversity and employee well-being
• The effectiveness of psychodynamic therapy in treating personality disorders
• The correlation between early childhood education and executive function skills
• The effect of parental involvement on STEM education outcomes
• The impact of trade policies on domestic employment rates
• The relationship between job insecurity and mental health
• The effectiveness of exposure therapy in treating PTSD
• The correlation between parental involvement and social mobility
• The effect of social media on intergroup relations
• The impact of urbanization on air pollution and respiratory health.
• The relationship between emotional intelligence and leadership effectiveness
• The effectiveness of cognitive-behavioral therapy in treating depression
• The correlation between early childhood education and language development
• The effect of parental involvement on academic achievement in STEM fields
• The impact of trade policies on income inequality
• The relationship between workplace diversity and customer satisfaction
• The effectiveness of mindfulness-based therapy in treating anxiety disorders
• The correlation between parental involvement and civic engagement in adolescents
• The effect of social media on mental health among teenagers
• The impact of public transportation policies on traffic congestion
• The relationship between job stress and job performance
• The effectiveness of group therapy in treating depression
• The correlation between early childhood education and cognitive development
• The effect of parental involvement on academic motivation in college
• The impact of environmental regulations on energy consumption
• The relationship between workplace diversity and employee engagement
• The effectiveness of art therapy in treating PTSD
• The correlation between parental involvement and academic success in vocational education
• The effect of social media on academic achievement in college
• The impact of tax policies on economic growth
• The relationship between job flexibility and work-life balance
• The effectiveness of acceptance and commitment therapy in treating anxiety disorders
• The correlation between early childhood education and social competence
• The effect of parental involvement on career readiness in high school
• The impact of immigration policies on crime rates
• The relationship between workplace diversity and employee retention
• The effectiveness of play therapy in treating trauma
• The correlation between parental involvement and academic success in online learning
• The effect of social media on body dissatisfaction among women
• The impact of urbanization on public health infrastructure
• The relationship between job satisfaction and job performance
• The effectiveness of eye movement desensitization and reprocessing therapy in treating PTSD
• The correlation between early childhood education and social skills in adolescence
• The effect of parental involvement on academic achievement in the arts
• The impact of trade policies on foreign investment
• The relationship between workplace diversity and decision-making
• The effectiveness of exposure and response prevention therapy in treating OCD
• The correlation between parental involvement and academic success in special education
• The impact of zoning laws on affordable housing
• The relationship between job design and employee motivation
• The effectiveness of cognitive rehabilitation therapy in treating traumatic brain injury
• The correlation between early childhood education and social-emotional learning
• The effect of parental involvement on academic achievement in foreign language learning
• The impact of trade policies on the environment
• The relationship between workplace diversity and creativity
• The effectiveness of emotion-focused therapy in treating relationship problems
• The correlation between parental involvement and academic success in music education
• The effect of social media on interpersonal communication skills
• The impact of public health campaigns on health behaviors
• The relationship between job resources and job stress
• The effectiveness of equine therapy in treating substance abuse
• The correlation between early childhood education and self-regulation
• The effect of parental involvement on academic achievement in physical education
• The impact of immigration policies on cultural assimilation
• The relationship between workplace diversity and conflict resolution
• The effectiveness of schema therapy in treating personality disorders
• The correlation between parental involvement and academic success in career and technical education
• The effect of social media on trust in government institutions
• The impact of urbanization on public transportation systems
• The relationship between job demands and job stress
• The correlation between early childhood education and executive functioning
• The effect of parental involvement on academic achievement in computer science
• The effectiveness of cognitive processing therapy in treating PTSD
• The correlation between parental involvement and academic success in homeschooling
• The effect of social media on cyberbullying behavior
• The impact of urbanization on air quality
• The effectiveness of dance therapy in treating anxiety disorders
• The correlation between early childhood education and math achievement
• The effect of parental involvement on academic achievement in health education
• The impact of global warming on agriculture
• The effectiveness of narrative therapy in treating depression
• The correlation between parental involvement and academic success in character education
• The effect of social media on political participation
• The impact of technology on job displacement
• The relationship between job resources and job satisfaction
• The effectiveness of art therapy in treating addiction
• The correlation between early childhood education and reading comprehension
• The effect of parental involvement on academic achievement in environmental education
• The impact of income inequality on social mobility
• The relationship between workplace diversity and organizational culture
• The effectiveness of solution-focused brief therapy in treating anxiety disorders
• The correlation between parental involvement and academic success in physical therapy education
• The effect of social media on misinformation
• The impact of green energy policies on economic growth
• The relationship between job demands and employee well-being
• The correlation between early childhood education and science achievement
• The effect of parental involvement on academic achievement in religious education
• The impact of gender diversity on corporate governance
• The relationship between workplace diversity and ethical decision-making
• The correlation between parental involvement and academic success in dental hygiene education
• The effect of social media on self-esteem among adolescents
• The impact of renewable energy policies on energy security
• The effect of parental involvement on academic achievement in social studies
• The impact of trade policies on job growth
• The relationship between workplace diversity and leadership styles
• The correlation between parental involvement and academic success in online vocational training
• The effect of social media on self-esteem among men
• The impact of urbanization on air pollution levels
• The effectiveness of music therapy in treating depression
• The correlation between early childhood education and math skills
• The effect of parental involvement on academic achievement in language arts
• The impact of immigration policies on labor market outcomes
• The effectiveness of hypnotherapy in treating phobias
• The effect of social media on political engagement among young adults
• The impact of urbanization on access to green spaces
• The relationship between job crafting and job satisfaction
• The effectiveness of exposure therapy in treating specific phobias
• The correlation between early childhood education and spatial reasoning
• The effect of parental involvement on academic achievement in business education
• The impact of trade policies on economic inequality
• The effectiveness of narrative therapy in treating PTSD
• The correlation between parental involvement and academic success in nursing education
• The effect of social media on sleep quality among adolescents
• The impact of urbanization on crime rates
• The relationship between job insecurity and turnover intentions
• The effectiveness of pet therapy in treating anxiety disorders
• The correlation between early childhood education and STEM skills
• The effect of parental involvement on academic achievement in culinary education
• The impact of immigration policies on housing affordability
• The relationship between workplace diversity and employee satisfaction
• The effectiveness of mindfulness-based stress reduction in treating chronic pain
• The correlation between parental involvement and academic success in art education
• The effect of social media on academic procrastination among college students
• The impact of urbanization on public safety services.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Examples of Quantitative Data, Types & Collection Methods

Ever wondered what makes the difference between a hit product and a missed opportunity? It’s often the precise insights that come from analyzing quantitative data. But with so many types of quantitative data available, where do you start?

In this article, we’ll explore various examples of quantitative data + how to collect them and make smarter decisions that keep users engaged .

• Quantitative data refers to numerical information you can measure and analyze statistically, while qualitative data offers deeper insights. The first answers the “what” and “how much”, while the latter answers the “why” and “how.”
• High-level types of quantitative data include:
• Discrete data.
• Continuous data.
• Interval data.
• Ratio data.
• SaaS examples of quantitative data include:
• User activation rate . The percentage of users who complete a key action that signifies they have found value in the product.
• Time to value . The amount of time it takes for a new user to experience the value of a product.
• Onboarding checklist completion rate . The percentage of new users who complete a predefined set of onboarding steps.
• Core feature adoption rate . The percentage of users who actively use a key feature.
• 1-month retention rate . The percentage of users who continue to use a product one month after their initial engagement.
• Customer churn rate . The percentage of customers who stop using a product within a specific period.
• User stickiness . A measure of how frequently and consistently users engage with a product over a specific period.
• NPS . A measure of customer loyalty based on how likely they are to recommend a product to others.
• CSAT . A measure of how satisfied customers are with a product.
• CES . A measure of how easy it is for customers to use a product.
• Here’s how to collect quantitative data with Userpilot:
• Autocapture clicks, text inputs, and form submissions.
• Perform A/B testing and see how different elements perform.
• Conduct in-app surveys to find out your CSAT, CES, and NPS.
• If you want to learn more about collecting quantitative data automatically, analyzing the data, and taking action, book a demo with Userpilot now.

Try Userpilot and Take Your User Engagement to the Next Level

• 14 Day Trial
• No Credit Card Required

What is quantitative data?

Quantitative data refers to numerical data that can be measured, such as adoption rates, number of users, or net promoter scores.

Collecting this data is useful because it provides objective and measurable insights that you can analyze statistically and benchmark, minimizing subjective interpretation and bias.

The difference between quantitative and qualitative data

Quantitative data refers to information that can be measured and expressed numerically, allowing for objective analysis . It answers the questions such as “what” and “how many.”

In contrast, qualitative data involves non-numerical information, such as opinions, behaviors, and experiences. You typically gather this through interviews, observations, or open-ended surveys to understand “why” and “how.”

While quantitative data provides measurable and comparable results, qualitative data offers deeper insights into the underlying reasons, opinions, and motivations behind those numbers.

Together, quantitative data and qualitative data offer a comprehensive understanding of user behavior and decision-making processes.

High-level types of quantitative data

You can categorize quantitative data into several high-level types, each crucial to data-driven analysis methods.

Discrete data

Discrete data is a type of quantitative data that comprises specific and countable numerical values that cannot be subdivided meaningfully. For example, discrete data could be the number of customer support tickets that are counted individually—you cannot have 2.5 support tickets.

Continuous data

Continuous data is a type of quantitative data that represents measurements that can take any numerical value within a range. For example, you can measure time-to-value in minutes and seconds and divide it into smaller increments, such as 5 minutes and 34 seconds, 5 minutes and 35 seconds, etc.

Interval data

Interval data is numerical data where the differences between values are meaningful, but there is no true zero point. A typical example is the temperature, where you can measure the difference between numerical values, but 0°C does not mean the absence of temperature.

Ratio data is quantitative data that allows for meaningful differences and ratios between numerical values, with a true zero point showing the absence of the measured quantity. An example of ratio data is MRR, where $0 MRR indicates no recurring revenue , and you can compare it meaningfully, such as saying one company has twice the MRR of another.

SaaS examples of quantitative data to track

Here are some SaaS examples of quantitative data that PLG companies should track.

User activation rate

User activation rate is quantitative data that measures the percentage of users who complete a key action that signifies they are gaining value from the product. It helps you understand how your onboarding process converts new users into active, engaged customers.

You can calculate this metric with the following formula:

User Activation Rate = (Number of Activated Users / Total Number of Sign-Ups) × 100.

According to our metrics report , the average user activation rate is 37.5%.

Time to value

Time to Value (TTV) is a type of quantitative data that measures the time it takes for a new user to realize the value of your product. This metric helps you understand whether your onboarding process effectively guides users to that “Aha” moment .

You can calculate this product metric as the time elapsed between the user’s initial sign-up and the “Aha” moment .

The average TTV across different industries based on our first-party data is one day, 12 hours, and 23 minutes.

Onboarding checklist completion rate

Among examples of quantitative data, the onboarding checklist completion rate measures the percentage of users who complete all the tasks in your onboarding checklist . This rate is a key indicator of how effectively your user onboarding process guides new users through the essential steps.

You can calculate this metric using the following formula:

Onboarding Checklist Completion Rate = (Number of Users Who Completed the Checklist / Total Number of Users Who Started the Checklist) × 100

According to our report, the average checklist completion rate is 19%.

The core feature adoption rate

The core feature adoption rate is quantitative data that measures the percentage of users who adopt and regularly use your product’s most essential features.

This metric shows how well users integrate your product’s key functionalities into their workflows, which can directly affect customer retention and satisfaction.

Core Feature Adoption Rate = (Number of Monthly Active Users / Total Number of User Logins) × 100

Based on our findings, the average core feature adoption rate is 24.5%.

1-month retention rate

The 1-month retention rate is quantitative data that measures the percentage of users who continue to use your product one month after signing up. This metric shows how well your product meets user needs and keeps them engaged over the critical initial period.

To calculate the 1-month retention rate , you can use the following formula:

1-Month Retention Rate = (Number of Users Who Remain Active After 1 Month / Total Number of Users at the Start of the Month) × 100

Our data shows that the average 1-month retention rate is 46.9%.

Customer churn rate

Customer churn rate is quantitative data that measures the percentage of customers who stop using your product or service within a specific period.

This metric is crucial for understanding customer satisfaction and the overall health of your business because a high churn rate can show underlying issues with product value, user experience, or customer support.

To calculate the customer churn rate , you can use the following formula:

If you started the month with 1,000 customers and 50 customers churned by the end of the month, your churn rate would be as follows:

(50 / 1,000) × 100 = 5%

User stickiness

User stickiness is quantitative data that measures how often users return to your product within a specific period. This metric is a key indicator of user engagement and loyalty, showing how well your product keeps users returning regularly.

High customer stickiness typically means your product is valuable and engaging enough to become a regular part of users’ routines.

You can use the following formula to calculate stickiness:

If your product has 5,000 Daily Active Users (DAU) and 20,000 Monthly Active Users ( MAU ), the stickiness expressed in percentage would be:

(5,000 / 20,000) × 100 = 25%

Net Promoter Score (NPS)

Net Promoter Score (NPS) is quantitative data that measures customer loyalty and satisfaction by asking users how likely they are to recommend your product or service to others. NPS helps you understand the overall perception of your brand and can show areas for improvement in customer experience.

To calculate NPS , ask customers to rate their likelihood of recommending your product on a scale from 0 to 10. Based on their responses, customers are categorized into three groups:

• Promoters (9-10) : Loyal customers who will probably recommend your product.
• Passives (7-8) : Satisfied but unenthusiastic customers who competitors could sway.
• Detractors (0-6) : Unhappy customers who are unlikely to recommend your product and may even discourage others from using it.

You can calculate NPS using the following formula:

(Net Promoter Score) = % of Promoters – % of Detractors

Our report records the average NPS to be 35.7%.

Customer Satisfaction Score (CSAT)

Customer Satisfaction Score (CSAT) measures how satisfied customers are with your product.

To calculate CSAT, you typically ask customers to rate their satisfaction from 1 to 5, with one being very dissatisfied and five being very satisfied. After the quantitative data collection, you count the number of satisfied customers who gave a rating of 4 or 5.

Then, apply this formula to get your CSAT score:

For example, if you surveyed 100 customers and 80 of them gave you a rating of 4 or 5, your CSAT would be:

(80 / 100) × 100 = 80%

Customer Effort Score (CES)

Among quantitative data examples, Customer Effort Score (CES) measures how much effort a customer has to exert to use your product or resolve an issue. CES is critical for understanding how user-friendly your product is.

To calculate this metric, you typically ask customers to rate their agreement with a statement like “The product is easy to use” on a Likert scale, usually ranging from 1 (strongly disagree) to 5 (strongly agree). After collecting responses, you count the number of customers who answered “agree” (4) or “strongly agree” (5).

Then, you can calculate the CES with this formula:

For instance, if you surveyed 100 customers and 70 of them responded with “agree” or “strongly agree,” your CES score would be:

(70 / 100) × 100 = 70%

How to collect quantitative data with Userpilot

Now that you know which examples of quantitative data you should collect, the question is: how? Here are three simple ways to collect quantitative data with product growth tools like Userpilot:

Use the auto-capture functionality to automatically track events

With Userpilot’s auto-capture functionality , you can automatically track quantitative data on clicks, text inputs, and form submissions without manually tagging each interaction.

Using retroactive analysis saves your valuable time and removes the dependencies on engineering as they don’t need to write code. Also, there are no data gaps, and you don’t have to decide which data to track in advance. Pretty neat, huh?

Set up A/B and multivariate testing to collect experiment data

With Userpilot, you can easily set up A/B testing and multivariate testing to collect valuable quantitative data.

For example, you can test different elements, such as onboarding flows, and get data on how different segments interact with them.

Launch surveys to gather NPS, CSAT, and CES scores

You can launch in-app surveys with Userpilot to efficiently gather NPS, CSAT, and CES data. These surveys provide a reliable method for collecting and analyzing quantitative data on user sentiment and overall satisfaction.

Plus, you can enrich these surveys with open-ended questions , allowing you to gather additional qualitative feedback . This combination of quantitative and qualitative data provides a more comprehensive understanding of user experiences and sentiments.

There are many examples of quantitative data, but thankfully there are product analytics tools that make collecting them easier. One of the best ways of achieving this is by automatically capturing key events, which is exactly what Userpilot enables.

If you want to auto-capture key user actions, launch no-code surveys, perform quantitative data analysis, and then create personalized product experiences, book a demo now to see how we can help.

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Examples of quantitative data, types & collection methods.

Exploring Primary Market Research: Types, Benefits, and Real-World Examples

• August 27, 2024

In today’s competitive business landscape, understanding your market and audience is crucial. Primary market research offers a direct line to insights that can drive successful strategies. In this comprehensive guide, we delve deep into answering the question of what primary market research is and compare the differences between primary and secondary market research, as well as qualitative and quantitative methods. Ultimately, this guide will help entrepreneurs and market researchers understand the importance, methods, and benefits of primary market research.

What is Primary Market Research?

Unlike secondary research, which relies on existing data, primary market research is all about gathering fresh, firsthand information directly from your target market.

Think of it as opening a direct line of communication with your potential customers . Through primary research, you can delve into their:

• Needs and wants: What are their pain points? What are they looking for in a product or service?
• Preferences: What features are most important to them? What influences their buying decisions?
• Behaviors: How do they research and purchase products? What are their habits and attitudes?

By gathering this in-depth data, you gain a richer understanding of your target market and can make more informed business decisions. This can involve anything from product development and marketing strategies to pricing and customer service initiatives.

Here’s an analogy: Imagine you’re a chef looking to create a new dish. Secondary research would be like reviewing existing cookbooks, while primary research would involve talking to your customers directly, asking about their favorite flavors and dietary restrictions. This personalized approach allows you to craft a dish that truly caters to their preferences.

Primary vs. Secondary Market Research

While both primary and secondary market research serve the purpose of informing business decisions, they differ significantly in their approach to data collection. Here’s a breakdown to help you understand their strengths and weaknesses:

Source of Information

• Primary Research: You, the researcher, actively collect new data through surveys, interviews, focus groups, or experiments. This allows you to tailor the research questions to your specific needs and target audience.
• Secondary Research: You rely on existing data compiled by others, such as industry reports, government publications, market research databases, or competitor analysis reports. This data is readily available and often comes at a lower cost.

Level of Detail

• Primary Research: Provides in-depth and specific information about your target market. You can delve into their motivations, opinions, and behaviors, uncovering insights you might not find in pre-existing data.
• Secondary Research: Offers a broader understanding of the market landscape, trends, and industry benchmarks. However, it may lack the granular details specific to your niche or target audience.

Time and Cost

• Primary Research: Generally requires more time and resources to design, conduct, and analyze the data. Hiring a research firm can add to the cost.
• Secondary Research: Can be conducted quickly and often at a lower cost, especially if using free online resources.

To better understand this, let’s consider an example. Say you’re a company developing a new fitness app.

• Primary Research: You could conduct focus groups with potential users to understand their workout routines, preferred fitness features, and app usage habits. This would reveal valuable insights that might not be available in existing reports.
• Secondary Research: You could analyze market research reports on the fitness app industry to learn about current trends, competitor offerings, and overall market size. This would provide valuable context but wouldn’t tell you specifically what users want in your app.

In most cases, the best strategy involves using a combination of both primary and secondary research. Secondary research can provide a solid foundation and help you identify areas for further investigation through primary research. This two-pronged approach ensures you have a comprehensive understanding of the market while addressing your specific business needs.

Qualitative vs. Quantitative Research

Within the realm of primary market research, two main approaches exist for gathering data: qualitative and quantitative research. Each offers a unique perspective on your target market, and understanding their strengths is crucial for choosing the right method for your research goals.

Qualitative Research

• Focus: Explores the “why” and “how” behind behaviors and opinions.
• Data: Gathers descriptive, non-numerical data through methods like in-depth interviews, focus groups, and observations.
• Analysis: Involves thematic analysis, identifying recurring patterns and meanings within the collected data.
• Provides rich insights into motivations, attitudes, and experiences of your target market.
• Uncovers unexpected themes and helps you refine your research questions.

Imagine researching the appeal of a new eco-friendly cleaning product. Qualitative interviews with potential customers might reveal concerns about product effectiveness alongside a desire to support sustainable practices. This can help you tailor your marketing message to address both aspects.

Quantitative Research

• Focus: Measures and quantifies data to identify trends, correlations, and cause-and-effect relationships.
• Data: Gathers numerical data through surveys, experiments, and website analytics.
• Analysis: Employs statistical methods to test hypotheses and identify patterns within the data.
• Allows for generalization of findings to a larger population.
• Enables comparisons between different groups and helps measure the effectiveness of marketing campaigns.

For example, imagine a survey distributed to a representative sample of your target market could ask about their cleaning product preferences, frequency of purchase, and willingness to pay a premium for eco-friendly options. This data can be statistically analyzed to understand overall market trends and price sensitivity.

Choosing the Right Method

The best approach depends on your research objectives. Here’s a general guideline:

• Qualitative research is ideal for exploratory studies, understanding user behavior, and uncovering new insights.
• Quantitative research is effective for testing hypotheses, measuring market size, and evaluating the impact of marketing strategies.

Often, the most robust research strategy involves using both methods sequentially. Qualitative research can help you develop targeted questions for your quantitative survey, while quantitative data can add validation and broader context to qualitative findings.

Types of Primary Market Research

Primary market research equips you with the power to directly tap into the minds of your target audience. By choosing the right method and tools, you can gather invaluable insights that inform critical business decisions. Here’s a breakdown of the most common types of primary research, along with their corresponding tools and how they can be used.

1. Interviews

Interviews are in-depth conversations with individual target audience members, allowing for probing questions and exploration of nuanced thoughts and feelings.

Tools: Online interview platforms (e.g., Zoom, Skype), offline face-to-face meetings, phone interviews.

Use Cases: Understanding customer needs and pain points, gathering detailed feedback on product concepts or prototypes, and exploring purchase motivations.

Pro tip: Prelaunch is a comprehensive concept validation equipped to help you compile both quantitative and qualitative data. One of its most sought-after features is the customer insights gained from in-depth interviews that can be coordinated, scheduled, hosted, and analyzed all in one place.

Surveys are questionnaires distributed to a larger sample size, enabling efficient data collection from a broader audience.

Tools: Online survey platforms (e.g., SurveyMonkey , Google Forms ), email surveys, paper-based surveys.

Use Cases: Gauging market sentiment towards a new product or service, measuring brand awareness, gathering customer satisfaction feedback.

Did you know: Prelaunch seamlessly integrates sightful yet brief surveys into the customer journey. When a potential buyer lands on your page they will be asked to answer a few questions about your product, either when they reserve the product or when they confirm their purchase intent. To learn more about the process, check out our concept validation tool .

3. Focus Groups

These are moderated discussions with a small group (typically 6-10 participants) to generate ideas, share opinions, and explore product concepts in a group setting.

Tools : Focus group facilities with recording equipment, online video conferencing platforms.

Use Cases: Identifying user needs and preferences, brainstorming new product ideas, testing prototypes or marketing messages.

Pro tip: If you’re considering organizing a focus group to test your product, Prelaunch can help recruit participants based on specific demographics or interests. Most importantly, any group you gather via Prelaunch will be vetted to include only those who have already confirmed their purchase intent, ensuring higher quality feedback compared to arbitrary focus groups where participants are paid to give answers.

4. Observation Research

Observing target audience behavior in their natural environment to understand their needs and pain points in context.

Tools: One-way observation mirrors, ethnographic note-taking tools, screen recording software (for website behavior) .

Use Cases: Understanding customer journeys and touchpoints, evaluating product usability, and uncovering unmet customer needs.

5. A/B Testing

Experiment with different versions of a product, marketing message, or website design to see which one performs better.

Tools: Website A/B testing platforms, marketing automation software with A/B testing features.

Use Cases: Optimizing website conversion rates, testing different marketing copy variations, and identifying the most effective product features.

By leveraging these primary market research methods and tools, you can unlock a treasure trove of customer insights. Remember, the most effective approach often involves a combination of these techniques tailored to your specific research goals.

Steps to Conduct Primary Market Research

Primary market research involves a series of methodical steps that ensure you gather accurate and actionable data to inform your business decisions.

Step 1: Define Your Research Objectives

Before diving into data collection, take a step back and ask yourself: What do you want to learn? Clearly defined research objectives will guide your entire process. Here are some questions to consider:

• Are you validating a new product concept?
• Do you want to understand customer satisfaction with your existing service?
• Are you trying to identify new market opportunities?

Once you have a clear understanding of your goals, you can choose the most appropriate primary research method(s).

Step 2: Select Your Research Method

As we explored earlier, there are various primary research methods, each with its strengths and weaknesses. Consider your research objectives, target audience size, and budget when making your selection. Here’s a quick recap:

• Interviews: Ideal for in-depth exploration of customer needs and motivations.
• Surveys: Efficient way to gather data from a large sample size on specific topics.
• Focus Groups: Generate rich discussions and uncover group dynamics around product concepts.
• Observation Research: Provides valuable insights into customer behavior in natural settings.
• A/B Testing: Helps optimize website design, marketing messages, or product features.

Step 3: Develop Your Research Tools

Once you’ve chosen your method(s), it’s time to develop the tools you’ll use to collect data. This may involve:

• Interview Guides: Develop structured questionnaires with open-ended questions for in-depth interviews.
• Surveys: Craft clear, concise, and unbiased survey questions using online survey platforms.
• Focus Group Discussion Guides: Prepare a moderator’s guide with key discussion topics and prompts.
• Observation Checklists: Create a structured framework to record your observations during ethnographic research.
• A/B Testing Platforms: Utilize software tools to create variations of your website, marketing message, or product for testing.

Step 4: Recruit Participants

The quality of your data hinges on recruiting the right participants. Consider demographics, interests, and behaviors that align with your target audience. Here are some recruitment strategies:

• Online Panels: Utilize online platforms with pre-qualified participants matching your target audience.
• Social Media: Leverage social media groups or targeted ads to recruit participants.
• Email Marketing: If you have an existing customer base, send targeted email campaigns to solicit participation.
• Incentives: Offer incentives (e.g., gift cards, discounts) to encourage participation.
• Prelaunch Integration: Prelaunch can be a valuable tool for recruiting participants for various research methods, especially those requiring specific demographics or interests.

Step 5: Conduct Your Research

With your tools and participants in place, it’s time to conduct your research. Here are some pointers for successful data collection:

• Interviews: Maintain a professional yet conversational tone, actively listen, and probe for deeper insights.
• Surveys: Ensure clear instructions and avoid biased question wording.
• Focus Groups: Facilitate discussions effectively, encourage participation from all members, and stay on track with your agenda.
• Observation Research: Be discreet, take detailed notes, and avoid influencing the behavior you’re observing.
• A/B Testing: Clearly define success metrics and ensure a statistically significant sample size for each variation.

Step 6: Analyze Your Data

Once you’ve collected your data, it’s time to transform it into meaningful insights. The analysis approach will vary depending on your chosen method:

• Interviews: Analyze transcripts to identify recurring themes and categorize responses.
• Surveys: Employ statistical software to analyze quantitative data and identify trends.
• Focus Groups: Transcribe recordings and analyze discussions to uncover key themes and areas of consensus.
• Observation Research: Analyze your notes and identify patterns in customer behavior.
• A/B Testing: Analyze the results to determine which variation performed better based on your chosen metrics.

Step 7: Draw Conclusions and Recommendations

Based on your analysis, translate your findings into actionable recommendations. This may involve:

• Identifying key customer needs and pain points.
• Refining your product concept or marketing strategy.
• Making data-driven business decisions.
• Prioritizing areas for further investigation.

Step 8: Report Your Findings

Clearly document your research process, methodology, results, and recommendations. This report can be shared with stakeholders to inform business decisions and future market research efforts.

By following these steps and leveraging the power of primary market research, you can gain a deeper understanding of your target audience and make informed decisions that drive success.

Benefits of Primary Market Research

Primary market research empowers you to go beyond assumptions and gather firsthand information directly from your potential customers. This offers a multitude of benefits that can propel your business forward.

Actionable Insights

Primary research delves into the “why” behind customer behavior, providing insights that traditional data sources might miss. This allows you to make data-driven decisions about product development, marketing strategies, and pricing.

Competitive Advantage

By uncovering unique customer needs and preferences, you can differentiate your offerings from competitors. This valuable intelligence can help you develop innovative products and position yourself for success in a crowded market.

Informed Decision-Making

Primary research reduces reliance on guesswork and assumptions. With concrete data about your target market, you can make strategic decisions with greater confidence, leading to a higher return on investment.

Customer Centricity

By directly engaging with your target audience, you gain a deeper understanding of their needs and wants. This fosters a customer-centric approach, allowing you to tailor your offerings and messaging for maximum impact.

Unlike secondary market research, which relies on existing data, primary research provides fresh, up-to-date insights that reflect current market trends and customer preferences. This ensures you’re basing your decisions on the most relevant information.

Reduced Risk

By proactively identifying potential challenges or roadblocks through primary research, you can mitigate risks associated with product launches or marketing campaigns.

Examples of Primary Market Research

Primary market research isn’t just a theoretical concept; it’s a driving force behind the success of many renowned brands. Here are a few real-life examples of how companies leveraged primary research to gain valuable customer insights:

Coca-Cola’s Taste Tests

The iconic beverage company understands the importance of staying ahead of the curve. Coca-Cola routinely conducts taste tests, a form of primary research, to gauge consumer preferences for new and existing flavors. This allows them to refine their offerings and maintain their market dominance.

Apple’s Focus Groups

Apple is known for its innovative product design. They achieve this partly through focus groups, a form of primary research, where potential users interact with prototypes and offer feedback. This allows Apple to identify usability issues, assess design preferences, and ultimately create products that resonate with their target audience .

Netflix’s A/B Testing

The streaming giant personalizes the user experience to keep viewers engaged. Netflix utilizes A/B testing, a form of primary research, to compare different website layouts, recommendation algorithms, and even video thumbnails. By analyzing user behavior, they can determine which variations lead to higher engagement and optimize the overall user experience.

LEGO’s User-Generated Content Analysis

The building block company recognizes the power of its community. LEGO actively analyzes user-generated content, a form of observation research, on social media platforms. This allows them to identify popular building techniques, understand user preferences for specific themes, and develop new product lines that cater to their audience’s passions.

Spielberg’s Test Screenings

Even Hollywood heavyweights rely on primary research. Director Steven Spielberg famously conducted test screenings of his movies, a form of observation research, before their official release. By gauging audience reactions, he could identify confusing plot points, ineffective scenes, and make adjustments to ensure the final product resonated with viewers.

These examples showcase the diverse ways companies leverage primary market research. By directly engaging with their target audience, these brands gain invaluable insights that translate into successful products, services, and marketing campaigns.

Primary market research is a powerful tool for gaining exclusive, tailored insights that can drive your business forward. By understanding the various methods and their benefits, you can make informed decisions that set you apart from the competition.

Ready to take the next step? Start implementing these strategies today and experience the advantages of primary market research firsthand!

By following these guidelines, you can effectively utilize primary market research to gain a competitive edge and ensure your business decisions are backed by reliable data.

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Religion, Spirituality and Health Research: Warning of Contaminated Scales

• IMPRESSIONISTIC REPORTING
• Published: 28 August 2024

Cite this article

• Harold G. Koenig   ORCID: orcid.org/0000-0003-2573-6121 1 , 2 , 3 , 5 &
• Lindsay B. Carey 4 , 6 , 7  

The relationship between religiosity, spirituality and health has received increasing attention in the academic literature. Studies involving quantitative measurement of religiosity and/or spirituality (R/S) and health have reported many positive associations between these constructs. The quality of various measures, however, is very important in this field, given concerns that some measures of R/S have been contaminated with indicators of mental health. When this occurs, that is when R/S is defined and measured a priori, this subsequently guarantees a positive association between R/S and health (especially mental health). Such associations are called tautological, which involves correlating a construct with itself, thus producing associations that are uninterpretable and misleading. In this article, concerns about the measurement of R/S are discussed, examples of contaminated and potentially probelmatic measures of R/S are noted, and recommendations are made regarding uncontaminated measures of R/S that should be used in future studies of R/S and health.

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Department of Psychiatry & Behavioral Sciences, Duke University Medical Center, Durham, NC, USA

Harold G. Koenig

Department of Medicine, King Abdulaziz University, Jeddah, Saudi Arabia

Department of Psychiatry, Shiraz University of Medical Sciences, Shiraz, Iran

School of Psychology & Public Health, College of Science, Health & Engineering La Trobe University, Victoria, 3086, Australia

Lindsay B. Carey

Duke University Medical Center, Box 3400, Durham, NC, 27710, USA

Institute for Ethics and Society, University of Notre Dame, Sydney, New South Wales, 2007, Australia

College of Sport, Health and Engineering, Victoria University, Melbourne, New South Wales, 3011, Australia

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The authors are academic editors of research submissions relating to religion and/or spirituality to the Journal of Religion and Health (Author 1 & 2), the International Journal of Psychiatry in Medicine (Author 1) and the Health and Social Care Chaplaincy (Author 2).

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While some research noted within this publication has made use of human participants, this review did not directly involve the use of any human or other animal subjects.

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Koenig, H.G., Carey, L.B. Religion, Spirituality and Health Research: Warning of Contaminated Scales. J Relig Health (2024). https://doi.org/10.1007/s10943-024-02112-6

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Medical students in distress: a mixed methods approach to understanding the impact of debt on well-being

• Adrienne Yang 1   na1 ,
• Simone Langness 2   na1 ,
• Lara Chehab 1   na1 ,
• Nikhil Rajapuram 3 ,
• Li Zhang 4 &
• Amanda Sammann 1  

BMC Medical Education volume  24 , Article number:  947 ( 2024 ) Cite this article

Metrics details

Nearly three in four U.S. medical students graduate with debt in six-figure dollar amounts which impairs students emotionally and academically and impacts their career choices and lives long after graduation. Schools have yet to develop systems-level solutions to address the impact of debt on students’ well-being. The objectives of this study were to identify students at highest risk for debt-related stress, define the impact on medical students’ well-being, and to identify opportunities for intervention.

This was a mixed methods, cross-sectional study that used quantitative survey analysis and human-centered design (HCD). We performed a secondary analysis on a national multi-institutional survey on medical student wellbeing, including univariate and multivariate logistic regression, a comparison of logistic regression models with interaction terms, and analysis of free text responses. We also conducted semi-structured interviews with a sample of medical student respondents and non-student stakeholders to develop insights and design opportunities.

Independent risk factors for high debt-related stress included pre-clinical year (OR 1.75), underrepresented minority (OR 1.40), debt $20–100 K (OR 4.85), debt >$100K (OR 13.22), private school (OR 1.45), West Coast region (OR 1.57), and consideration of a leave of absence for wellbeing (OR 1.48). Mental health resource utilization ( p  = 0.968) and counselors ( p  = 0.640) were not protective factors against debt-related stress. HCD analysis produced 6 key insights providing additional context to the quantitative findings, and associated opportunities for intervention.

Conclusions

We used an innovative combination of quantitative survey analysis and in-depth HCD exploration to develop a multi-dimensional understanding of debt-related stress among medical students. This approach allowed us to identify significant risk factors impacting medical students experiencing debt-related stress, while providing context through stakeholder voices to identify opportunities for system-level solutions.

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Introduction

Over the past few decades, it has become increasingly costly for aspiring physicians to attend medical school and pursue a career in medicine. Most recent data shows that 73% of medical students graduate with debt often amounting to six-Fig [ 1 ]. – an amount that is steadily increasing every year [ 2 ]. In 2020, the median cost of a four-year medical education in the United States (U.S.) was $250,222 for public and $330,180 for private school students [ 1 ] – a price that excludes collateral costs such as living, food, and lifestyle expenses. To meet these varied costs, students typically rely on financial support from their families, personal means, scholarships, or loans. Students are thereby graduating with more debt than ever before and staying indebted for longer, taking 10 to 20 years to repay their student loans regardless of specialty choice or residency length [ 1 ].

Unsurprisingly, higher debt burden has been negatively correlated with generalized severe distress among medical students [ 3 , 4 ], in turn jeopardizing their academic performance and potentially impacting their career choices [ 5 ]. Studies have found that medical students with higher debt relative to their peers were more likely to choose a specialty with a higher average annual income [ 5 ], less likely to plan to practice in underserved locations, and less likely to choose primary care specialties [ 4 ]. However, a survey of 2019 graduating medical students from 142 medical schools found that, when asked to rank factors that influenced their specialty choice, students ranked economic factors, including debt and income, at the bottom of the list. With this inconsistency in the literature, authors Youngclaus and Fresne declare that further studies and analysis are required to better understand this important relationship [ 1 ].

Unfortunately, debt and its negative effects disproportionately impact underrepresented minority (URM) students, including African Americans, Hispanic Americans, American Indian, Native Hawaiian, and Alaska Native [ 6 ], who generally have more debt than students who are White or Asian American [ 1 ]. In 2019, among medical school graduates who identified as Black, 91% reported having education debt, in comparison to the 73% reported by all graduates [ 1 ]. Additionally, Black medical school graduates experience a higher median education debt amount relative to other groups of students, with a median debt of $230,000 [ 1 ]. This inequitable distribution of debt disproportionately places financial-related stress on URM students [ 7 ], discouraging students from pursuing a medical education [ 8 ]. These deterring factors can lead to a physician workforce that lacks diversity and compromises health equity outcomes [ 9 ].

Limited literature exists to identify the impact of moderating variables on the relationship between debt and debt-related stress. Financial knowledge is found to be a strong predictor of self-efficacy and confidence in students’ financial management, leading to financial optimism and potentially alleviating debt stress [ 10 , 11 , 12 ]. Numerous studies list mindfulness practices, exercise, and connecting with loved ones as activities that promote well-being and reduce generalized stress among students [ 13 , 14 , 15 ]. However, to date, no studies have examined whether these types of stress-reducing activities, by alleviating generalized stress, reduce debt-related stress. Studies have not examined whether resources such as physician role models may act as a protective factor against debt-related stress.

Despite the growing recognition that debt burdens medical students emotionally and academically, we have yet to develop systemic solutions that target students’ unmet needs in this space. We performed the first multi-institutional national study on generalized stress among medical students, and found that debt burden was one of several risk factors for generalized stress among medical students [ 3 ]. The goal of this study is to build upon our findings by using a mixed methods approach combining rigorous survey analysis and human-centered design to develop an in-depth understanding of the impact that education debt has on medical students’ emotional and academic well-being and to identify opportunities for intervention.

We conducted a mixed methods, cross-sectional study that explored the impact of debt-related stress on US medical students’ well-being and professional development. This study was conducted at the University of California, San Francisco (UCSF). All activities were approved by the UCSF institutional review board, and informed consent was obtained verbally from participants prior to interviews. We performed a secondary analysis of the quantitative and qualitative results of the Medical Student Wellbeing Survey (MSWS), a national multi-institutional survey on medical student wellbeing administered between 2019 and 2020, to determine risk factors and moderating variables of debt-related stress. To further explore these variables, we used human-centered design (HCD), an approach to problem-solving that places users at the center of the research process in order to determine key pain points and unmet needs, and co-design solutions tailored to their unique context [ 16 ]. In this study, we performed in-depth, semi-structured interviews with a purposefully sampled cohort of medical students and a convenience sample of non-student stakeholders to determine key insights representing students’ unmet needs, and identified opportunities to ameliorate the impact of debt-related stress on medical students.

Quantitative data: the medical student wellbeing survey

The MSWS is a survey to assess medical student wellbeing that was administered from September 2019 to February 2020 to medical students actively enrolled in accredited US or Caribbean medical schools [ 3 ]. Respondents of the MSWS represent a national cohort of > 3,000 medical students from > 100 unique medical school programs. The MSWS utilizes a combination of validated survey questions, such as the Medical Student Wellbeing Index (MS-WBI), and questions based on foundations established from previously validated wellbeing survey methods [ 3 ]. Questions generally focused on student demographics, sources of stress during medical school, specialty consideration, and frequency in activities that promote wellbeing. Some questions ask students to rate physical, emotional, and social domains of wellbeing using a five-point Likert scale. Questions of interest from the MSWS included debt-related stress, generalized stress, intended specialty choice, and utilization of well-being resources and counselors. An additional variable investigated was average school tuition, which was determined by a review of publicly available data for each student’s listed medical school [ 17 ]. All data from the MSWS was de-identified for research purposes.

Stress: debt-related and generalized stress

Debt stress was assessed by the question, “How does financial debt affect your stress level?” Students responded using a five-point Likert scale from − 2 to 2: significant increase in stress (-2), mild increase (-1), no change (0), mild decrease (1), or significant decrease (2). Responses for this question were evaluated as a binary index of ‘high debt stress,’ defined as a response of − 2, versus ‘low debt stress,’ defined as a response of − 1 or 0. In addition, generalized stress from the MSWS was assessed by questions from the embedded MS-WBI, which produced a score. Previous studies have shown that the score can be used to create a binary index of distress: a score ≥ 4 has been associated with severe distress, and a score < 4 has been associated with no severe distress [ 18 ].

Intended specialty

We categorized students’ responses to intended specialty choice by competitiveness, using the 2018 National Resident Match Program data [ 19 ]. ‘High’ and ‘low’ competitiveness were defined as an average United States Medical Licensing Examination (USMLE) Step 1 score of > 240 or ≤ 230, respectively, or if > 18% or < 4% of applicants were unmatched, respectively. ‘Moderate’ competition was defined as any specialty not meeting criteria for either ‘high’ or ‘low’ competitiveness.

Resource utilization

The MSWS assessed the utilization of well-being resources by the question, “At your institution, which of the following well-being resources have you utilized? (Select all that apply)” Students responded by selecting each of the resource(s) they used: Mental Health and Counseling Services, Peer Mentorship, Self-Care Education, Mindfulness/Meditation Classes, Community Building Events, and Other. The number of choices that the student selected was calculated, allowing for placement into a category depending on the amount of resource utilization: 0–20%, 20–40%, 40–60%, 60–80%, 80–100%. Responses for this question were evaluated as a binary index of ‘high resource utilization,’ defined as a response of 80–100% resource utilization, versus ‘low resource utilization,’ defined as a response of < 80% resource utilization. The co-authors collaboratively decided upon this “top-box score approach,” [ 20 ] which is the sum of percentages for the most favorable top one, two or three highest categories on a scale, to assess if the most extreme users (80–100%) of these supportive resources experienced a decrease in debt-related stress. Additionally, use of a counselor for mental health support was assessed by the question, “Which of the following activities do you use to cope with difficult situations (or a difficult day on clinical rotation)? (Select all that apply).” Students responded by selecting the activities that they use from a list (e.g., listen to music, mindfulness practice, meet with a counselor, exercise). Responses for this question were evaluated as a binary index of ‘Meeting with a Counselor,’ defined by selection of that option, versus ‘Not Meeting with a Counselor,’ defined as not selecting that option.

Quantitative data analysis

We performed a secondary analysis of quantitative data from the MSWS to calculate frequencies and odds ratios for the five quantitative variables described above (debt-related stress, generalized stress, intended specialty, resource utilization, and school tuition). Tests performed are summarized in Table  1 (“Secondary Analysis Tests Performed”). Univariate analysis and multivariate logistic regression were performed among students in the high debt stress (-2) and low debt stress (0 or − 1) for select variables, such as clinical phase, URM, debt burden, specialty competitiveness, and average school tuition, to identify risk factors for high debt stress. To determine if ‘high resource utilization’ or ‘meeting with a counselor’ were moderating variables on the relationship between debt burden and debt stress, we applied the logistic regression with the interaction terms of ‘debt’ and ‘resource utilization’ (high vs. low). Then, we performed a similar analysis but replaced the interaction term with ‘debt’ and ‘meeting with a counselor’ (yes vs. no). We also performed Chi-squared tests to determine the degree to which severe distress increases as debt burden increases, if specialty competitiveness varied by debt stress, and if the proportion of students who identified as URM, in comparison to non-URM, differed by debt level. All statistical tests were two-sided and p  < 0.05 was considered significant. Statistical analyses were performed using SAS version 9.4 and R version 4.0.5.

Qualitative data: interviews and MSWS free text responses

Free-text entries.

At the conclusion of the 2019–2020 MSWS, respondents had unlimited text space to provide comments to two prompts. The first prompt read, “What well-being resource(s), if offered at your school, do you feel would be most useful?” The second prompt read “If you have any further comments to share, please write them below.” Answers to either prompt that pertained to debt, cost of medical school, or finances were extracted for the purpose of this study and analyzed with the other qualitative data subsequently described.

Interview selection & purposive sampling

Interview participants were identified from a repository of respondents to the MSWS who had attached their email address and expressed willingness at the time of the survey to be contacted for an interview [ 3 ]. Our recruitment period was between April 19, 2021 to July 2, 2021. The recruitment process involved sending invitations to all of the email addresses in the list to participate in a 45-minute interview on the topic of student debt and wellbeing. The invitation included a brief screening questionnaire asking students to report updates to questions that were previously asked in the MSWS (i.e.: clinical training year, marital status, dependents). Additional novel questions included primary financial support system, estimate of financial support systems’ household income in the last year, estimate of educational financial debt at conclusion of medical school, student’s plan for paying off debt, and degree of stress (using a Likert scale from 0 to 10) over current and future education debt.

Purposeful sampling of medical student stakeholders for interviews allowed us to maximize heterogeneity. We utilized the students’ responses to the brief screening questionnaire with their corresponding responses to demographic questions from the MSWS to select interviewees that varied by gender, race, presence of severe distress, type of medical school (public vs. private), region of school, and tuition level of school. The sampling ensured a diverse representation, in accordance with HCD methodology [ 21 ]. Brief descriptions of participant experiences are listed in Table  2 (“Interviewee Descriptors”). Students who were selected for interviews were sent a confirmation email to participate. Interviews were to be conducted until thematic saturation was reached. In addition, to include representation from the entire ecosystem, we interviewed a financial aid counselor at a medical school and a pre-medical student, chosen through convenience sampling. We directly contacted those two individuals for interviews.

Semi-structured interviews

All interviews were conducted between April 2021 and July 2021 over Zoom. A single researcher conducted interviews over an average of 45 min. Informed consent was obtained verbally from participants prior to interviews; interviews and their recordings only proceeded following verbal consent. The interview guide (S1 File) included open-ended questions about students’ experience of debt-related stress and their reflections on its consequences. The audio recordings were transcribed using Otter.ai, a secure online transcription service that converts audio files to searchable text files. Interview responses were redacted to preserve anonymity of respondent identity.

Qualitative data analysis

Interview data was analyzed using a general inductive approach to thematic analysis. Specifically, two researchers (SL and AY) independently inductively analyzed transcripts from the first three semi-structured interviews to come up with themes relating to the experiences and consequences of debt-related stress. They reconciled discrepancies in themes through discussion to create the codebook (S2 File), which included 18 themes. SL and AY independently coded each subsequent interview transcript as well as the free text responses from the survey, meeting to reach a consensus on representative quotes for applicable themes.

Following the HCD methodology, two researchers met with the core team to discuss the themes from the interviews and translate them into “insight statements”, which reflect key tensions and challenges experienced by stakeholders. Insight statements carefully articulate stakeholders’ unique perspectives and motivations in a way that is actionable for solution development [ 22 ]. As such, these insight statements are reframed into design opportunities, which suggest that multiple solutions are possible [ 23 , 24 ]. For example, discussion about themes 1a and 1b (“Questionable Job Security” and “Disappointing MD salary and Satisfaction Payoff”) revealed that they were related in the way that they led students to wonder whether the investment in medical school would be offset by the salary payoff. This led to the identification of the tension for low-income students in particular, who have to weigh this tradeoff earlier in their medical school journey than other students who are less financially-constrained (insight: “Medical school is a risky investment for low-income students”.) The design opportunity logically translates into a call to action for brainstorming and solution development: “Support low-income students to make values-based tradeoffs when considering a career in medicine.”

MSWS respondents and quantitative analysis

A total of 3,162 students responded to the MSWS and their sociodemographic characteristics have been described previously [ 3 ]. A total of 2,771 respondents (87.6%) responded to our study’s variables of interest, including a response for ‘high debt stress’ (–2) or ‘low debt stress’ (–1 or 0). Table  3 lists the distribution of debt-related stress across different variables for all respondents.

Risk factors for debt-related stress

Factors that were independently associated with higher debt-related stress included being in pre-clinical year (OR 1.75, 95% CI 1.30–2.36, p  < 0.001), identifying as URM (OR 1.40, 95% CI 1.03–1.88), p  = 0.029), having debt $20–100 K (OR 4.85, 95% CI 3.32–7.30, p  < 0.001), debt > 100 K (OR 13.22, 95% CI 9.05–19.90, p  < 0.001), attending a private medical school (OR 1.45, 95% CI 1.06–1.98, p  = 0.019), attending medical school on the West Coast (OR 1.57, 95% CI 1.17–2.13, p  = 0.003), and having considered taking a leave of absence for wellbeing (OR 1.48, 95% CI 1.13–1.93, p  = 0.004) (Table  4 , S1 Table).

Severe distress by debt amount

Levels of generalized severe distress differed across debt burden groups. As debt level increased, the percentage of individuals with “severe” distress increased ( p  < 0.001).

Debt and career decisions

There were significant differences between the high debt stress versus low debt stress groups and plans to pursue highly vs. moderately vs. minimally competitive specialties ( p  = 0.027) (Fig.  1 ) A greater percentage of low debt stress students were pursuing a highly competitive specialty or a minimally competitive specialty. A greater percentage of high debt stress students were pursuing a moderately competitive specialty. As shown in Table  4 , there were no differences in debt-associated stress between students who choose different specialties, such as medical versus surgical versus mixed (medical/surgical).

Debt stress by specialty competitiveness

URM students’ experience of debt

URM identity was an independent risk factor for higher debt-related stress (Table  4 ) In addition, debt levels varied between those who identify as URM versus non-URM ( p  < 0.001). Students identifying as URM tended to have higher debt than those who did not. Although the percentage of non-URM students was higher than that of URM students within the lowest debt burden category (<$20k), among all higher debt burden categories, including $20–100 K, $100–300 K, and >$300K, the percentage of URM students was higher than the percentage of non-URM students.

Moderating factors on the relationship between debt and debt stress

Protective factors such as high degree of mental health resource utilization and meeting with a counselor did not reduce the impact of debt burden on debt stress. Among students who reported a high degree of mental health resource utilization, there was no impact on the relationship between debt and debt stress ( p  = 0.968). Similarly, meeting with a counselor had no impact on the relationship between debt and debt stress ( p  = 0.640).

Interview respondents and qualitative analysis

We conducted in-depth, semi-structured interviews with 11 medical students, who are briefly described in Table  2 . We reached thematic saturation with 11 interviews, a point at which we found recurring themes. Therefore, no further interviews were needed. Among the medical student interviewees, there was representation from all regions, including the Northeast ( n  = 3), West Coast ( n  = 5), Midwest ( n  = 2), and South ( n  = 1). Students were also from all clinical phases, including pre-clinical ( n  = 3), clinical ( n  = 4), gap year/other ( n  = 2), and post-clinical ( n  = 2). Most interviewees were female ( n  = 8) and 5 of the interviewees identified as URM. Financial support systems were diverse, including self ( n  = 3), spouse/partner ( n  = 3), and parents/other ( n  = 5). Most interviewees reported low debt stress ( n  = 8), as opposed to high debt stress ( n  = 3). 55% of interviewees planned to pursue specialties that pay <$300K ( n  = 6), with some pursuing specialties that pay $300–400 K ( n  = 2) and >$400K ( n  = 3).

Among the MSWS free-text responses, to the prompt, “What well-being resource(s), if offered at your school, do you feel would be most useful?” 20 of 118 respondents (16.9%) provided free-text responses that pertained to debt, cost of medical school, or finances. To the prompt “If you have any further comments to share, please write them below” 11 of 342 students (3.2%) provided relevant free-text responses. Analysis of the free-text responses and semi-structured interviews revealed 6 distinct insights (Table  5 ), with each insight translated into an actionable design opportunity.

Medical school is a risky investment for low-income students.

Description

The personal and financial sacrifices required for low-income students to attend medical school and pursue a career in medicine outweigh the benefits of becoming a physician. When considering a career in medicine, students feel discouraged by questionable job security (theme 1a) and reduced financial compensation (theme 1b) – a combination that jeopardizes immediate and long-term job satisfaction. Some students feel hopeful that their decision to pursue medicine will be personally rewarding (1b.6) and their salaries will stabilize (1a.1, 1a.5), but many low-income students experience doubt about whether they made the right career choice (1b.2, 1b.4, 1b.6), and feel stressed that they will be in debt for longer than they expected (1a.3, 1a.4, 1b.1, 1b.5). Support low-income students to make values-based tradeoffs when considering a career in medicine.

Design opportunity

Support low-income students to make values-based tradeoffs when considering a career in medicine.

Medical schools lack the adaptive infrastructure to be welcoming to low-income students.

Students face financial challenges from the moment they apply to medical school (theme 2a), a costly process that limits admissions options for low-income students due to their inability to pay for numerous application fees (2a.1) and expensive test preparation courses (2a.2, 2a.3). Once students begin medical school, they feel unsupported in their varied responsibilities towards their families (theme 2b) and additional financial needs (theme 2c), requiring them to make tradeoffs with their education and personal lives (2b.2, 2c.1).

Design opportunity 2

Develop flexible systems that can recognize and accommodate students’ complex financial needs during medical school.

Students worry about the impact that their medical school debt has on their present and future families, which compounds feelings of guilt and anxiety.

For students who need to take loans, the decision to pursue a career in medicine is a collective investment with their families. Students feel guilty about the sacrifices their families have to make for the sake of their career (theme 3a) and feel pressure to continue to provide financially for their family while having debt (theme 3b). Students are stressed about acquiring more debt throughout their training (3a.1) and the impact that has on loved ones who are dependent on them (3a.4, 3a.5, 3b.2), especially with respect to ensuring their financial security in the future (3b.4).

Design opportunity 3

Create an environment that acknowledges and accounts for the burden of responsibility that students face towards their families.

Without the appropriate education about loans, the stress of debt is exponentially worse.

Students feel the greatest fear around loans when they do not understand them, including the process of securing loans and paying off debt (theme 4a). Students are overwhelmed by their loan amounts (4a.5) and lack the knowledge or resources to manage their debt (4a.1, 4a.2), making them uncertain about how they will become debt-free in the future (4a.3, 4a.4). Students reported that various resources helped to alleviate those burgeoning fears (theme 4b), including financial aid counselors (4b.2, 4b.3) and physician role models (4b.5, 4b.6) that generally increase knowledge and skills related to debt management (4b.1).

Design opportunity 4

Empower students to become experts in managing their debt by making loan-related resources more available and accessible.

The small, daily expenses are the most burdensome and cause the greatest amount of stress.

Students with educational debt are mentally unprepared for the burden of managing their daily living expenses (theme 5a), causing them to make significant lifestyle adjustments in the hopes to ease their resulting anxiety (theme 5b). These costs are immediate and tangible, compared to tuition costs which are more distant and require less frequent management (5a.3) Students learn to temper their expectations for living beyond a bare minimum during medical school (5a.1, 5b.2, 5b.4) and develop strategies to ensure that their necessary expenses are as low as possible (5b.1, 5b.2, 5b.3, 5b.4).

Design opportunity 5

Develop and distribute resources to support both short- and long-term financial costs for medical students.

Students view debt as a dark cloud that constrains their mental health and dictates their career trajectory.

The constant burden of educational debt constrains students’ abilities to control their mental health (theme 6a) and pursue their desired career path in medicine (themes 6b & 6c). Students feel controlled by their debt (6a.3) and concerned that it will impact their [ability] to live a personally fulfilling life (6a.1, 6a.2, 6c.6), especially with respect to pursuing their desired medical specialties (6b.1, 6c.3, 6c.5, 6c.6). Students with scholarships, as opposed to loans, felt more able to choose specialties that prioritized their values rather than their finances (6c.1, 6c.2), an affordance that impacts long-term career growth and satisfaction.

Design opportunity 6

Create a culture of confidence for managing debt and debt-stress among medical students.

This is the first multi-institutional national study to explore the impact of debt-related stress on medical students’ well-being in the United States. We used an innovative, mixed methods approach to better understand the factors that significantly affect debt-related stress, and propose opportunities for improving medical student well-being.

URM students

Analysis of survey results found that students who identify as URM are more likely to experience higher levels of debt-related stress than non-URM students. Our study also found that among all higher debt burden categories, debt levels were higher for URM students, findings consistent with studies that have shown the disproportionate burden of debt among URM students [ 1 ]. Our semi-structured interviews illuminated that students from low-income backgrounds feel unsupported by their medical schools in these varied financial stressors that extend beyond tuition costs (insight 2), leaving their needs unmet and increasing financial stress over time: “We don’t have different socio-economic classes in medicine because there’s constantly a cost that [isn’t] even factored into tuition cost [and] that we can’t take student loans for.” Many URM students feel especially stressed by their financial obligations towards their families (insight 3), and describe the decision to enter into medicine as one that is collective ( “the family’s going to school” ) rather than individual, placing additional pressure on themselves to succeed in their career: “ Being of low SES , the most significant stressor for me is the financing of medical school and the pull of responsibility for my family.” Several other studies from the literature confirm that students who identify as URM and first generation college or medical students are at higher risk for financial stress compared to their counterparts [ 7 ], and report that they feel as though it is their responsibility to honor their families through their educational and career pursuits [ 25 ]. Our study demonstrates and describes how low-income and URM students face numerous financial barriers in medical school, resulting in medical trainees that are less diverse than the patient populations they are serving [ 1 , 8 ].

Debt amount

Our quantitative analysis found that students with debt amounts over $100,000 are at much higher risk for experiencing severe stress than students with debt less than that amount. Although this finding may seem intuitive, it is important to highlight the degree to which this risk differs between these two cohorts. Students with debt amounts between $20,000 and $100,000 are approximately 5 times more likely to experience high stress than students with debt less than $20,000, while students with debt amounts over $100,000 are approximately 13 times more likely to experience severe stress when compared to the same cohort. Interview participants describe that the more debt they have, the less hopeful they feel towards achieving financial security (insight 1): “There are other healthcare professionals that will not accrue the same amount of loans that we will , and then may or may not have the same salary or privileges […] makes me question , did I do the right thing?” Students internalize this rising stress so as not to shift the feelings of guilt onto their families (insight 3), thereby compounding the psychological burden associated with large amounts of debt (insight 6): “As long as you’re in debt , you’re owned by someone or something and the sooner you can get out of it , the better; the sooner I can get started with my life.”

Pre-clinical students

According to our survey analysis, students who are in their pre-clinical years are at higher risk for stress than students in their clinical years. Our interview findings from insight 4 suggest that students feel initially overwhelmed and unsure about what questions to ask ( “One of my fears is that I don’t know what I don’t know”) or how to manage their loans so that it doesn’t have a permanent impact on their lives: “The biggest worry is , what if [the debt] becomes so large that I am never able to pay it off and it ends up ruining me financially.” Pre-clinical students may therefore feel unsure or ill-equipped to manage their loans, making them feel overwhelmed by the initial stimulus of debt. By the time students reach their clinical years, they may have had time to develop strategies for managing stress, acquire more financial knowledge, and/or normalize the idea of having debt.

Medical school characteristics

Our survey analysis found several risk factors related to medical school characteristics. First, we found that students who attended a private school were at higher risk for debt-related stress than students who attended a public school. Not only is the median 4-year cost of attendance in 2023 almost $100,000 higher in private compared to public medical schools [ 26 ], but it is also the case that financial aid packages are more liberally available for public schools due to state government funding [ 27 ]. This not only relieves students from having higher amounts of debt, but it also creates a more inclusive cohort of medical students. Insight 2 from our interviews suggests that private medical schools without the infrastructure to meet students’ varying financial needs force low-income students to make tradeoffs between their education and personal lives.

Another characteristic that was found to be a risk factor for debt stress was attending a medical school on the West Coast (compared to a non-coastal school.) This was a surprising finding given that tuition rates for both private and public schools on the West Coast are no higher than those in other regions [ 17 ]. The distribution of survey respondents did not vary significantly across regional categories, so no bias in sample size is suspected. While these interviews were not designed to address the reasoning behind students’ choice of medical school matriculation, there is a potential explanation for this finding. Historically, students match for residency programs that are in their home state or not far from their home state; [ 28 , 29 ] therefore, we speculate that students may prefer to settle on the West Coast, and may be willing to take on more financial debt in pursuit of their long-term practice and lifestyle goals.

Our quantitative analysis found that students who reported having considered taking a leave of absence for well-being purposes were at higher risk for debt-related stress. This cohort of students likely experience higher levels of stress as they are conscious of the negative impact it has on their life, and have already ruminated on leaving medical school. A study by Fallar et al. found that the period leading up to a leave of absence is particularly stressful for students because they are unfamiliar with the logistics of taking time off, and don’t feel as though leaving medical school is encouraged or normalized for students [ 30 ]. An interview with a student who did a joint MD and PhD program expressed having more time for herself during her PhD program, and described using money for activities that could alleviate stress (“I took figure skating during my PhD”) rather than create more stress by compromising on their lifestyle during medical school (insight 5). More research may be needed to better understand and support students considering taking a leave of absence from medical school.

• Specialty choice

Our study found that students with high debt stress pursue moderately competitive specialties compared to students with low debt stress. This may be explained by the fact that low debt stress gives students the freedom to pursue minimally competitive specialties, which may be more fulfilling to them but typically have lower salaries. Insight 6 further elaborates upon this finding that students with high debt stress deprioritize specialties for which they are passionate in favor of higher paying specialties that might alleviate their debt: “I love working with kids…but being an outpatient pediatrician just wasn’t going to be enough to justify the [private school] price tag.” Students with lower debt stress describe having the freedom to choose specialties that align with their values, regardless of anticipated salary: “Scholarships give me the freedom to do [specialties] that maybe are a little bit less well-paying in medicine.” Interestingly, certain studies examining the relationship between specialty choice and debt stress have found that high debt stress is associated with a higher likelihood of pursuing a more competitive, and presumably higher paying, specialty [ 5 ]. More research investigating the relationship between debt stress and specialty choice could illuminate opportunities for increasing a sense of agency and overall satisfaction among students for their career choices.

In our exploration of potential protective factors against the effects of debt-related stress, our survey analysis found that the two variables measured (high mental health resource utilization and meeting with a counselor) did not have any impact on reducing debt-related stress. This finding is inconsistent with the literature, which considers these activities to promote general well-being among students but has never been studied in the context of debt-related stress [ 13 , 14 , 15 ]. A potential explanation is that the survey questions that assessed these activities were imperfect. For example, the question of meeting with a counselor was not a standalone question, but instead, was at the bottom of a list of other wellbeing activities; therefore, students may have been fatigued by the time they got to the bottom of the list and not selected it. Additionally, our definition of “high” mental health resource utilization may have been perceived as too strict (i.e.: 80–100%) and perhaps we would have seen effects at lower percentages of utilization (i.e.: 40–60%). Despite this finding, students describe in their interviews that having access to certain resources such as financial knowledge and physician role models can help to alleviate stress by helping them feel confident in managing their loans in the immediate and more distant future (insight 4): “I’ve had explicit discussions with physicians who went to med school , had debt , paid it off [.] the debt hasn’t hindered their life in any way. I think that just makes me feel a lot calmer.” This finding aligns with previous studies that suggest that financial knowledge, such as knowledge about loans and a payoff plan, confers confidence in students’ financial management [ 11 , 12 ]. These factors are also aligned with previous studies that suggest financial optimism, such as with a physician role model who successfully paid off loans, is associated with less financial stress [ 10 ].

Our quantitative analysis of risk factors helped us to identify which areas might significantly impact debt-related stress among medical students, while our qualitative analysis provided more in-depth insight into those risk factors for more human-centered intervention design. The HCD process not only provides additional context from the perspective of medical students, but also proposes distinct design opportunities upon which interventions may be designed and tested. Drawing from the six design opportunities outlined in this paper, we propose a solution on a national scale: lowering the cost of the MCAT and medical school applications to reduce the financial barrier to applying to medical school [ 31 ]. We also propose the following solutions that can be implemented at the level of medical schools to better support medical students facing debt-related stress: (1) providing adequate financial aid that prevents low-income students from needing to work while being in medical school [ 32 ], (2) providing targeted financial planning classes and counseling for first-year medical students who have taken loans [ 33 ], and (3) creating mentorship programs that pair medical students with debt with physician role models who had also had debt but successfully paid it off [ 34 ]. We encourage medical schools to consider these suggestions, choosing the ideas from the list that make sense and tailoring them as necessary for their students and their unique needs. Additionally, given that our quantitative portion of the study was a secondary analysis of a survey focused on general medical student well-being, a nationwide study is needed that is specifically designed to explore the topic of debt-related stress among medical students. Furthermore, more research is needed that assesses the impact of activities that promote well-being (e.g., access to therapy, mindfulness practices, exercise) on debt-related stress among medical students.

Limitations

Our study had some notable limitations. One potential limitation is that our data collection occurred between 2019 and 2021 for this publication in 2023. Additionally, as described in the original study [ 3 ], a limitation of the MSWS is the inability to determine a response rate of students due to the survey distribution by medical student liaisons from each medical school; under the reasonable assumption that the survey was distributed to every US allopathic medical student, the response rate was estimated to have been 8.7%. 3 An additional limitation is the potential for response bias [ 3 ]. A limitation of the qualitative interviews is the potential for response bias among the interviewees. Although we purposely sampled, the students who accepted the invitation to interview may have been students with extreme views, either very negative views of debt or very neutral views of debt. Additionally, the interviewees were not representative of all possible financial situations, given that most students were from private schools, which typically have higher tuition rates. Also, all students had debt amounts in the middle and high categories, with none in the low category. Finally, our model of risk factors for debt-related stress suggested the presence of negative confounding factors, which exerted effects on specific variables (i.e.: pre-clinical year, West Coast) for which univariate analysis found no significant associations but multivariate analysis did. We did not perform further analysis to identify which variables served as the negative confounding variables.

In conclusion, our mixed methods, cross-sectional study exploring debt-related stress and its impact on US medical students’ wellbeing and professional development revealed a set of risk factors and design opportunities for intervention. By using a combined quantitative and qualitative HCD approach, we were able to develop a broad, in-depth understanding of the challenges and opportunities facing medical students with education debt. With these efforts to support the well-being and academic success of students at higher risk of debt-related stress, medical education institutions can develop and nurture a more diverse medical field that can best support the needs of future patients.

Data availability

Data is provided within the supplementary information files.

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Acknowledgements

We thank the members of The Better Lab, including Devika Patel, Christiana Von Hippel, and Marianna Salvatori, for their support. We appreciate Pamela Derish (UCSF) for assistance in manuscript editing and the UCSF Clinical and Translational Science Institute (CTSI) for assistance in statistical analysis. This publication was supported by the National Center for Advancing Translational Sciences, National Institutes of Health, through UCSF-CTSI Grant Number UL1 TR001872. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the NIH.

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Adrienne Yang, Simone Langness and Lara Chehab contributed equally to this work.

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Department of Surgery, University of California, San Francisco, CA, USA

Adrienne Yang, Lara Chehab & Amanda Sammann

Department of Trauma Surgery, Sharp HealthCare, San Diego, CA, USA

Simone Langness

Department of Pediatrics, Stanford University, Stanford, CA, USA

Nikhil Rajapuram

Department of Epidemiology and Biostatistics, University of California, San Francisco, CA, USA

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A.Y. and L.C. wrote the main manuscript text and prepared the figures. S.L. created the study design. All authors reviewed the manuscript.

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Yang, A., Langness, S., Chehab, L. et al. Medical students in distress: a mixed methods approach to understanding the impact of debt on well-being. BMC Med Educ 24 , 947 (2024). https://doi.org/10.1186/s12909-024-05927-9

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Received : 12 April 2024

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DOI : https://doi.org/10.1186/s12909-024-05927-9

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