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How to Write Objectives | A Step-to-step Guide | 2024 Updates

Astrid Tran • 22 April, 2024 • 7 min read

Objectives are needed for every aspect of life, work and education. 

Whether you are setting objectives for academic research, teaching and learning, courses and training, personal development, professional growth, a project, or more, having clear objectives like having a compass to help you stay on track.

So, how to write objectives? Check out this article to get a complete guide on writing realistic and impactful objectives.

Table of Contents

How to write objectives of a project

How to write objectives for a presentation, how to write objectives for lesson plan, how to write objectives for a research, how to write objectives for personal growth.

More tips on how to write objectives

Frequently Asked Questions

Project objectives often focus on tangible results, such as completing specific tasks, delivering products, or achieving certain milestones within a defined timeframe. 

Writing project objectives should follow these principles:

Start early : It is important to set your project objectives at the beginning of your project to avoid unexpected situations and employees misunderstanding. 

Changes : Project objectives can be determined to address challenges of previous projects experience and seek to minimize potential risks prior to the project begins.

Achievement : An objective of a project should mention what success is. Different success is measured by specific and measurable objectives. 

OKR : OKR stands for "objectives and key results," a managerial model that aims to set goals and identify metrics to measure progress. Objectives are your destination, while key results contribute to the path that will get you there. 

Focus : Different project objectives might consist of related issues such as:

• Customer satisfaction
• Turnover and Retention
• Sales and Revenue
• Return on investment (ROI)
• Sustainability
• Productivity

For example : 

• The goal of the campaign is to improve the traffic by 15% before the end of the first quarter. 
• This project aims to produce 5,000 units of products in the next three months.
• Add five new methods for clients to seek the feedback form in-product within the next three months.
• Increase click through rate (CTR) engagement on email by 20% by the end of the second quarter.

Presentation objectives outline what you intend to accomplish with your presentation, which might involve informing, persuading, educating, or inspiring your audience. They guide the content creation process and shape how you engage your listeners during the presentation.

When it comes to writing presentation objectives, there are some notes to look at:

The questions "Why" : To write a good presentation objective, start with answering why questions, such as Why is this presentation important to your audience? Why should people invest time and money to attend this presentation? Why is your content important to the organization?

What do you want the audience to know, feel and do ? Another important of writing objectives for a presentation is considering the comprehensive impact your presentation has on the audience. This pertains to the informational, emotional, and actionable aspect.

Rule of three : When you write your objectives in your PPT, don't forget to express no more than three key points per slide. 

Some examples of objectives: 

• Ensure the managers understand that without additional funding of $10,000, the project will fail.
• Get commitment from the director of sales to a three-tier pricing proposal for customer Prime.
• Get the audience to commit to reducing their personal plastic usage by signing a pledge to avoid single-use plastics for at least a week.
• Participants will feel empowered and confident about managing their finances, replacing financial anxiety with a sense of control and informed decision-making.

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Learning objectives, often used in education and training, specify what learners are expected to gain from a learning experience. These objectives are written to guide curriculum development, instructional design, and assessment.

A guide on writing an objective for learning and lesson plan described as follows:

Learning objectives verbs : There is no better way to have learning objectives start with measurable verbs collected by Benjamin Bloom based on level of cognition.

• Knowledge level: tell, uncover, show, state, define, name, write, recall,...
• Comprehension level: indicate, illustrate, represent, formulate, explain, classify, translate,...
• Application level: perform, make a chart, put into action, build, report, employ, draw, adapt, apply,...
• Analysis Level: analyze, study, combine, separate, categorize, detect, examine,...
• Synthesis Level: integrate, conclude, adapt, compose, construct, create, design,...
• Evaluation Level: evaluate, interpret, decide, solve, rate, appraise, verify,...

Student-centered : Objectives should reflect the unique aspirations, strengths and weaknesses of each student, emphasize what students will know or be able to do, not what you will teach or cover. 

Learning Objective Examples:

• To recognize the power of different types of language
• By the end of this course, students will be able to identify and develop data collection instruments and measures for planning and conducting sociological research.
• By the end of this course, students will be able to identify their own position on the political spectrum.

The purpose of research objectives is congruent with research study outcomes.They articulate the purpose of the research, what the researcher intends to investigate, and the expected outcomes.

There are severals principles to follow to ensure a well-written research objectives:

Academic language : It is important to note that research writing is strict on the use of language. It is held to a high standard of clarity, precision, and formality.

Avoid using first-person references to state the objectives. Replace "I will" with neutral phrasing that emphasizes the research's intention. Avoid emotional language, personal opinions, or subjective judgments.

Pinpoint the Focus : Your research objectives should clearly articulate what your study aims to investigate, analyze, or uncover.

Specify the Scope : Outline the boundaries of your research by specifying the scope. Clearly delineate what aspects or variables will be examined, and what will not be addressed.

Maintain Consistency with Research Questions : Ensure your research objectives align with your research questions.

Frequently used phrases in research objectives

• ...contribute to the knowledge of...
• ...search for...
• Our study will also document....
• The primary objective is to integrate...
• The purposes of this research include:
• We attempt to...
• We formulated these objective based on
• This study searches for
• The second gold is to test

Objectives for personal growth often focus on individual improvement on skills, knowledge, well-being, and overall development.

Personal growth objectives encompass various aspects of life, including emotional, intellectual, physical, and interpersonal dimensions. They serve as roadmaps for continuous learning, growth, and self-awareness.

• Read one non-fiction book each month to expand knowledge in areas of personal interest.
• Incorporate regular exercise into the routine by walking or jogging for at least 30 minutes five times a week.

Tips to write objectives for personal growth from AhaSlides.

💡 Development Goals For Work: A Step-By-Step Guide For Beginners with Examples

💡 What is Personal Growth? Set Up Personal Goals For Work | Updated in 2023

💡 Work Goals Examples For Evaluation with +5 Steps To Create in 2023

How to write objectives in general? Here are common tips for setting objectives of any field.

#1. Be concise and straightforward

Keep the words as simple and straightforward as much as possible. It is much better to remove unnecessary or ambiguous words that might lead to misunderstanding.

#2. Keep your number of objectives limited

Don't confuse your learners or readers with too many objectives. Concentrating on a few key objectives can effectively maintain focus and clarity and prevent overwhelming. 

#3. Use action verbs

You can start each objective with one of the following measurable verbs: Describe, Explain, Identify, Discuss, Compare, Define, Differentiate, List, and more.

#4. Be SMART

SMART objectives framework can be defined with specific, measurable, achievable, relevant, and time-bound. These objectives are clearer and easier to understand and achieve.

⭐ Want more inspiration? Check out AhaSlides to explore the innovative way to get presentations and lesson engaging and fun!

What are the 3 parts of an objective?

According to Mager (1997), objective statements contain three parts: behavior (or, performance), conditions, and criteria.

What are the 4 elements of a well-written objective?

The four elements of an objective are Audience, Behavior, Condition, and Degree, called A-B-C-D method. They are used to identify what a student is expected to know and how to test them.

What are the 4 components of objective writing?

There are four components of an objective include: (1) the action verb, (2) conditions, (3) standard, and (4) the intended audience (always the students)

Ref: Indeed | Batchwood | 

Astrid Tran

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Management Notes

Objective of Presentation – 12 Common Objectives Explained in Detail | Business Communication

Objective of presentation.

Table of Contents

A presentation is a fundamental part of human communication, and it is widely used across a variety of fields including education, business, research, and entertainment. A presentation’s primary objective is to provide information, ideas, or concepts to an audience in an engaging, clear, and organized manner.

In this comprehensive article, we examine the multifaceted objectives of presentations and explore how they can be used to inform, educate, persuade, inspire, and solve problems.

We will demonstrate how presentations effectively share knowledge, influence opinions, and facilitate collaboration by providing a detailed analysis.

Some of the common objectives of the presentation are as follows:

Presenters are primarily responsible for providing information about a specific topic, event, project, product, or service to their audience. In order to improve the audience’s understanding of the subject matter, the presenter will provide essential information and relevant details.

Effective information dissemination is essential to the success of any presentation, whether it is a scientific conference, a business proposal, or an educational lecture.

It is important that presenters carefully structure their presentations, ensuring clarity and coherence. Visual aids, such as slides, charts, and graphs, can complement verbal explanations, simplifying complex information.

Moreover, audience interaction, such as Q&A sessions, can reinforce key points and address specific questions, further facilitating effective communication by addressing specific questions.

2. Educate:

Presentations play a vital role in educational settings, as they are often used to teach new concepts, theories, or skills. A well-designed educational presentation can encourage active engagement and improve knowledge retention in classrooms, workshops, or training sessions. It facilitates learning and enhances the audience’s knowledge of a particular subject.

Presenters must adapt their delivery style to accommodate different learning preferences so that their content reflects the audience’s level of understanding and achieves the educational objective. It is easier to solidify concepts and make the learning experience more enjoyable when real-life examples, case studies, and interactive activities are used.

3. Persuade:

A presentation’s objective is to persuade the audience, particularly in business, marketing, or public speaking situations. In order to persuade an audience, the presenter needs to convince them to accept a particular viewpoint, idea, or proposal using logical arguments, emotional appeal, and credibility.

It is important for presenters to understand their audience’s needs, concerns, and motivations when crafting compelling messages. By using storytelling techniques, testimonials, and persuasive language, the audience can be emotionally connected to the ideas presented, making them more receptive.

The presenter’s position can also be reinforced by strong evidence and data-driven arguments.

4. Inspire and Motivate:

A presentation’s objective is usually to motivate or inspire the audience, particularly when leading, giving a public speaking, or building a team. In order to foster a sense of enthusiasm and commitment towards a shared vision or goal, the presenter is expected to inspire and energize the audience.

In order to achieve this goal, presenters must display passion, authenticity, and leadership skills. By sharing personal anecdotes, success stories, and uplifting quotes, presenters can evoke emotions and build a sense of camaraderie among the audience. In addition, presenting a clear vision and a path to achieving it can motivate the audience to act.

5. Report Findings:

Presentations are commonly used to present research findings, project results, financial results, or other critical data in academic and professional settings. Providing structured and visually appealing results facilitates comprehension and discussion by facilitating the presentation of results.

The methodology, findings, and implications of a research or project should be clearly presented in an effective reporting presentation. Charts, graphs, and infographics are excellent visual aids for enhancing data visualization and simplifying complex information. Further exploration and collaboration can also be enhanced by presenting limitations and future directions.

6. Training and Development:

Organizations use presentations to promote learning, skill development, and knowledge transfer, which make them an essential tool for training and development. This presentation aims to provide the audience with the tools and information they need to excel in their job.

An interactive and engaging training session that encourages active participation is crucial to achieving the training objective. Learning and skill application can be reinforced through hands-on exercises, role-playing, and group discussions. Feedback and follow-up resources can ensure continued growth.

7. Entertain:

Entertainment is a primary objective of some presentations, particularly in conferences, seminars, or social gatherings. A presentation’s primary purpose is to entertain the audience and keep them engaged, alleviate boredom, and create an enjoyable experience.

Presenters can use humor, storytelling, and multimedia elements to achieve the entertainment objective. Also, engaging the audience through quizzes, challenges, and audience participation can make the presentation more lively and enjoyable.

8. Problem-Solving:

A presentation can be used to solve problems and identify solutions, especially in business and decision-making contexts. The objective is to engage an audience in finding viable solutions to specific problems.

Before presenting potential solutions, presenters need to clarify the problem and its implications in order to achieve the problem-solving objective. Audiences can be guided through the decision-making process by using a structured approach such as the problem-solving model or SWOT analysis.

By involving the audience in brainstorming or group exercises, valuable insights and innovative solutions can also be gained.

9. Present Updates:

Presentations serve as an opportunity to share information about ongoing projects, company developments, or industry trends in business environments. Their objective is to keep stakeholders informed and engaged.

In order to achieve this objective, presenters must provide accurate and up-to-date information. By proactively addressing potential concerns or challenges, stakeholders can be instilled with confidence and foster transparency. Visual aids like timelines, charts, or trend graphs can help convey progress and future projections.

10. Facilitate Discussion:

A presentation can serve as a basis for group discussion, where the audience actively contributes ideas and perspectives. This promotes dialogue. A presenter must create an inclusive and open environment that encourages audience participation in order to achieve this objective.

It is beneficial to allow for a variety of viewpoints and experiences to be exchanged. Active listening and thoughtful responses from the presenter can enrich the discussion further.

11. Promote Collaboration:

Collaboration: Presentations encourage collaboration between members of a team by sharing ideas, progress, and goals. They encourage people to align efforts for a common goal.

Teamwork and a shared sense of purpose are essential to achieving the collaboration objective. By inviting input and feedback from all team members, the presenter can create a sense of inclusion and ownership. In order for the team’s efforts to be coordinated and productive, clear action plans and follow-up procedures must be established.

12. Showcase Creativity:

A presentation may be used to present innovative ideas, campaigns, or projects in creative fields such as design, art, or marketing. The objective is to impress and engage the audience through creative thinking.

Presenters must think outside the box and use unconventional presentation techniques in order to achieve the creativity objective. The presentation can be memorable and impactful if it incorporates multimedia elements, interactive experiences, or live demonstrations.

In addition, audience members can gain a deeper understanding of the project’s conception by providing context and explaining the creative process.

A well-organized and delivered presentation can accomplish its objectives effectively, leaving a lasting impression on the audience and fulfilling the presenter’s objectives.

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How to Write Content Objectives in PowerPoint: A Step-by-Step Guide

Writing content objectives in PowerPoint involves defining the goals of your presentation and what you hope your audience will learn or achieve by the end. It sets the stage for your entire presentation and provides clear direction for both you and your audience. In a few simple steps, you can craft effective content objectives that will strengthen your PowerPoint presentation.

After completing your content objectives, you’ll have a clear set of goals to guide your presentation. This not only helps you stay focused but also gives your audience a roadmap of what to expect. It enhances the effectiveness of your communication and ensures that your key messages are understood and remembered.

Introduction

When it comes to presenting information, whether it’s in a classroom, business meeting, or conference, clarity is king. One way to achieve this is by setting content objectives in your PowerPoint presentation. But what are content objectives, and why are they so crucial? Content objectives are specific targets that you set for your presentation to outline what you want your audience to learn or understand by the end. Think of them as the destination you want your audience to reach by the end of your journey together.

Why is this important, you ask? Well, have you ever sat through a presentation and walked out thinking, “What was the point of all that?” That’s what happens when content objectives are missing or unclear. Not only does it leave your audience confused, but it also makes your presentation seem unstructured and ineffective. Whether you’re a teacher, a business professional, or anyone else who uses PowerPoint, setting clear content objectives is an essential step to ensure that your presentation hits the mark every time.

Step by Step Tutorial on How to Write Content Objectives in PowerPoint

This section will provide you with clear steps to create and integrate content objectives into your PowerPoint presentation to make it more goal-oriented and focused.

Step 1: Identify the main topic of your presentation

Begin by clearly defining the central theme or subject of your presentation.

Knowing the main topic of your PowerPoint presentation is crucial as it lays the foundation for your content objectives. It’s like knowing what you want to cook before you start gathering ingredients. Once you have a clear topic in mind, you can start thinking about what specific aspects you want your audience to understand or learn about this topic.

Step 2: Determine what your audience should learn or achieve

Decide on the key takeaways or goals that you want your audience to walk away with after your presentation.

This step is all about putting yourself in your audience’s shoes. What do they need to know? What would be valuable for them to learn? It’s not just about what you want to tell them, but what they should remember. This will help you craft content objectives that resonate with your audience and provide real value.

Step 3: Write your objectives in a clear, concise manner

Articulate your content objectives in a way that is easy to understand and remember.

The way you write your objectives can make a big difference. They should be brief, to the point, and devoid of any jargon that might confuse your audience. Think of them as signposts along the road, guiding your audience to the final destination of your presentation.

Additional Information

Crafting content objectives in PowerPoint is not just about ticking a box; it’s about enhancing the overall impact of your presentation. It’s essential to strike a balance between being clear and being engaging. Your objectives should be like a promise to your audience, one that you fulfill as you take them through your slides.

Remember, objectives are not just statements; they are commitments to delivering value. So, it’s crucial to ensure that your content objectives align with the content of your slides. Consistency is key. You wouldn’t want to promise a thrilling adventure only to take your audience on a leisurely stroll, would you?

• Identify the main topic of your presentation.
• Determine what your audience should learn or achieve.
• Write your objectives in a clear, concise manner.

Frequently Asked Questions

How detailed should content objectives be.

Content objectives should be specific enough to provide direction but not so detailed that they become cumbersome. Think of them as the headline, not the full story.

Can content objectives change during the presentation preparation?

Absolutely, content objectives can evolve as you develop your presentation. It’s part of the creative process!

How many content objectives should a presentation have?

There’s no set number, but aim for no more than three to five objectives to keep your presentation focused.

Should content objectives be shared with the audience?

Yes, sharing your objectives at the beginning of your presentation can help set expectations and keep your audience engaged.

Can content objectives be used for all types of presentations?

Content objectives are versatile and can be used for educational, business, or any other type of presentation where you want to convey specific information.

Writing content objectives in PowerPoint is a skill that can significantly enhance the effectiveness of your presentations. It’s about providing a clear path for your audience to follow, ensuring that they leave with the knowledge or insight you’ve intended. Remember, your content objectives are the compass that guides your presentation, keeping it focused, relevant, and impactful.

So, the next time you’re preparing to step in front of an audience, take that extra moment to define your content objectives. It might just be the difference between a good presentation and a great one. Happy presenting!

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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How to Make an Awesome Objectives Slide in PowerPoint

Yousef "yoyo" abu ghaidah.

• June 13, 2018
• One Comment

Let's be honest.

How many times have you witnessed a PowerPoint objectives slide that looked so bland that you cringed?

Did it happen to look a little something like this?

The Horror!

Presentation Objectives Matter!

Realize that a dull objectives slide will set your entire presentation up for failure .

The way I see it, the objectives slide is arguably the most important one of the lot.

Yes, it's true.

Think about it: this slide is going to be among the first things your audience is going to engage with.

On top of that, your PowerPoint objectives are practically embedded in everything  you're trying to communicate!

Give your objectives slide the importance it deserves and learn how to beautifully present objectives in PowerPoint.

All you have to do is follow this tutorial, and you'll end up with a crisp, sleek, and awesome-looking slide just like the one below!

VIDEO TUTORIAL

Designing a Beautiful Objectives Slide

For your own convenience, I'll show you everything you need to do to make a stellar objectives slide in the video below. I've also summarized the steps in this post.

?Step 1: Make the Dart and Dart Board

In this step, we're going to be playing with different PowerPoint shapes to make a cool dartboard infographic for your presentation objectives.

The Dartboard

First off, bring in six circles into your PowerPoint slide (it doesn't matter where, or how big they are; we'll fix all that up later).

Resize each circle making one circle larger than the last one. To do this, click on one of your six circles, then go to  Format . In the  Size box, make your first circle with a height and width of  1cm (0.39 inches)

Go ahead and set another circle's height and width to  2cm (0.78 in inches). Follow this pattern and do this with every circle (3cm (1.17 inches), 4cm (1.56 inches), etc.) .

Now stack your circles in a way that shows it goes from smallest to biggest. To do this, you have to play around with PowerPoint's Arrange and Alignment Features . If you need guidance on this, just refer to the video.

Go ahead and fill in your circles with different colors sequentially so you get a dartboard infographic.

You'll need to bring in three shapes into your PowerPoint slide: one rectangle with rounded corners, and two parallelograms.

Position them to look like a dart, just like the picture below.

Bring It All Together

Rotate your dart and stick it in the middle of your dartboard. You should end up with something like the image below.

Hurray! The hard part's done! You now have a dartboard infographic that goes well with your presentation objectives.

Step 2: Set up Your Objectives Slide

We're going to use a rectangle to set up the layout of the slide. Draw one out so that the width takes over the entire slide, but just be sure to keep the height short.

Now, place the dartboard on the left side of the slide, and keep your rectangle behind it.

After that, bring in a title for your objectives slide. Keep it short, sweet and noticeable.

Step 3: Bring in Your First Objective

To do this step, you're going to need some icons that represent what your first objective is about. If you're unfamiliar with how to do this, then check out Slide Cow's PowerPoint icon guide that will teach you three ways to bring in  any icon you want into your slide.

Once you've brought in the icon you want, place it in the rectangle you made in the second step.

Underneath your icon, add a  heading and some text that best explains your objective in a presentation setting . For best practice, I suggest following the SMART principle .

It's important to  align everything to the left here because it focuses on the strategy of the slide . That is, we want the audience to read everything from left-to-right, so that everything's sequential.

Step 4: Replicate and Modify

Group up the elements that make up your first objective (the icon, heading, and text) and duplicate it. Keep duplicating until you have enough elements to capture your message in full. For example, if you have three objectives, then duplicate your first objective twice.

You're all set to  modify each duplicated group to describe your other objectives. Keep it short and simple . Also, make sure everything is appropriately aligned and positioned.

Easy Peasy!

Designing PowerPoint objectives can be tricky, but hard work pays off ! With a slide like this, you're sure to set your presentation on the right track from the get-go. Promise!

If you have any issues, just leave a comment below and I'll get back to you.

i could not understand what are slide layouts in microsoft power point and explain the slide page layouts and explain the animation effects and slide objectives

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How to set a clear presentation objective

Home  >   Presentation Outline >  Presentation Objective

Ask any presenter, and they will tell you that it is essential to set a presentation objective. However, when asked how to go about setting these objectives, they often draw a blank. The term 'objective' is often used quite casually by many presenters, without fully understanding its importance.

Most presentation objectives tend to sound like this: "I want everyone to appreciate my unique ideas, leave a strong impression on my audience, and make a great presentation." However, these goals are too broad and lack specificity to help a presenter create a presentation that will truly resonate with their audience.

The objectives of a presentation are not vague statements of presenter goals.

They follow a clearly defined structure.

You need to use that structure for setting your objectives because…

A clearly defined presentation objective is the first step to a remarkable presentation.

A clear and meaningful presentation objective determines…

• How  confidently you deliver your presentation
• How much your audience trusts your suggestions
• How you prioritize your points and  structure your presentation
• How your presentation ends – i.e. whether your presentation ends with polite claps or with a clear decision to address the next steps.

In this article, we will show you  Minimal® process  for setting up clear objectives for presentation in a step-by-step way.

What is the process for setting the objective?

Setting an objective for your presentation involves answering three essential questions: Who, What, and Why.  

• Who is the intended audience? 
• What action should they take?
• And why should they take this action? What is in it for them?

 Let's delve into each of these questions in turn.

WHO – Who is the last person in your audience?

The last person is the one who must take action based on your presentation. This could be the ultimate decision-maker or someone who has an influence on the decision-making process.

 If your presentation is purely informational , such as a training presentation on products, the last person is the one with the least amount of knowledge on the subject.

When crafting your presentation outline or story, it is important to keep the last person in mind in order to ensure that the information is presented in a way that is understandable and engaging.

Why do you need to define the last person for your presentation?

It is to focus your message. The clearer you are about the last person, the more focused your message gets:

• By understanding the knowledge and experience level of the last person, you can plan the extent to which you need to build the  context and background.
• By understanding the motivation factors, you can determine the  nature of your offer.
• By understanding the preferences, you can decide the  extent to which you need to use data and emotions  in your presentation.

If you don’t determine the last person, you end up with a vague and boring presentation. Remember, when you want to appeal to everyone, you convince no one.

So, setting a clear presentation objective is the critical first step in creating your presentation.

Your action step

Determine the last person for your presentation. Create a thumbnail profile – like the age, work experience, job responsibilities, awareness levels etc. If possible, get a picture of the last person and stick it in front of you.

This person represents your audience. Check if your presentation would appeal to this person.

Page 2 What is in it for me?

Return to Main  Presentation Outline Page

Return to Top of Presentation Objective Page

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How to Make an Objectives Slide in PowerPoint

Last updated on September 25th, 2023

An engaging presentation starts with clear, compelling objectives. In any presentation, the objectives slide sets the stage by establishing what you intend to accomplish and how you plan to do so. When designed well, this slide provides the audience with a roadmap of what they can expect, which in turn enhances comprehension and engagement. If you’re searching for ways to design a riveting objectives slide in PowerPoint, you’ve come to the right place! Let’s dive into a step-by-step guide that will help you transform your objectives slide into an attention-grabbing part of your presentation.

Understanding Objectives in a Presentation: What is an Objective in a Presentation?

Before diving into creating an objectives slide, it’s crucial to understand what exactly an objective in a presentation means. So, what is an objective in a presentation? An objective is a clear and specific statement that describes what you want to achieve by the end of your presentation. An objective in a presentation outlines the primary takeaway or the core message you want your audience to grasp. In essence, it sets the direction for the entire presentation, ensuring that both the presenter and the audience have a clear path to follow. It acts as a guiding star, ensuring that your content stays focused and relevant to what you intend to convey. Additionally, having a well-defined and effective objective increases the chances of your presentation achieving its desired outcome, whether it’s imparting knowledge, persuading the audience, or driving action, depending on the type of presentation you are making.

Step 1: Define Your Objectives

The first step in creating an objectives slide is to clarify your objectives. What are the key points you want to convey to your audience? Remember, objectives should be specific, measurable, achievable, relevant, and time-bound ( SMART Goals ). This ensures that your presentation has a clear purpose that is both understandable and actionable.

Step 2: Select a Suitable Layout for the Objectives Slide

PowerPoint offers a range of layout options suitable for an objectives slide. If you have numerous objectives, you might want to use a bulleted list or a grid layout.

Alternatively, for fewer objectives, you might consider using a PowerPoint graphic, such as a pie chart or pyramid diagram, to make the slide more visually appealing.

Step 3: Write Your Objectives

Once you’ve chosen a layout, it’s time to write your objectives. Ensure your objectives are concise and clear, each expressed in one short sentence. Avoid jargon and use language that your audience can easily understand.

Apply the rule of three : aim to articulate no more than three key points per slide. This approach ensures your information is digestible and retains the audience’s attention. Be concise and clear with each objective, encapsulating the point in one short sentence. Avoid using industry jargon and opt for language that your audience can easily understand. The goal here is clarity and simplicity, allowing your audience to grasp the main objectives swiftly.

Step 4: Design Your Slide

Now that you have your objectives and a layout, it’s time to design your slide. Incorporate your brand’s colors and fonts to create a consistent visual theme. Use images or icons sparingly to support your objectives, not to distract from them. A visual representation of a goal is typically using a Goal graphic like the image below.

How to design your slides in PowerPoint?

A possible way to design your slide is by creating a Goals shape in PowerPoint using the dart & dart board metaphor and analogy.

For this purpose, you can make concentric circles and align them to the center (vertically and horizontally). Then, you can change the fill color for some of the inner circles to produce what is shown in the image above.

Additionally, ensure your text is large enough to be easily read by all audience members.

Use pre-made Goals & Key Objectives Slides for PowerPoint and Google Slides

Alternatively, you can download pre-made slide templates, like the best targeting goals & key objective slides for PowerPoint and Google Slides from free websites like this one, or a goals PPT template from sites like SlideModel.

The example below shows an editable goals template with placeholders to enter up to 6 goals, this example is brought to you by SlideModel. The examples uses a Dart and Dart Board to illustrate the objectives.

Step 5: Review and Edit

The final step is to review and edit your slide. Look for any spelling or grammatical errors, and make sure that all your objectives are clear and consistent with your overall presentation’s theme. Ask a colleague or friend to review the slide to catch any errors you might have missed and to provide feedback on its overall clarity and visual appeal.

Use Cases and Applications

PowerPoint’s versatility makes it the perfect tool for creating objectives slides for various occasions.

• Business Presentations : When presenting a new project, initiative, or strategic plan, an objectives slide can clearly articulate your goals and the steps to achieve them.
• Educational Lectures : Teachers can use an objectives slide to outline what students should learn by the end of a lecture or course.
• Conference Talks : Speakers at conferences can use an objectives slide to set expectations and highlight key takeaways for their audience.
• Sales Pitches : Salespeople can utilize an objectives slide to summarize the benefits of their product or service and the goals of their pitch.

If you are curious on what are possible ways to present goals & target slides in presentations, check out the best targeting & goals slide templates for PowerPoint & Google Slides.

A well-crafted objectives slide can significantly elevate the effectiveness of your PowerPoint presentation. By clearly defining your objectives, choosing an appropriate layout, writing clear and concise objectives, designing an engaging slide, and carefully reviewing your work, you can create an objectives slide that effectively communicates your message and enhances audience engagement. Whether you’re a business professional, an educator, a conference speaker, or a salesperson, these steps can help you create a compelling objectives slide for your next PowerPoint presentation.

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Ultimate Objectives PowerPoint Template

Number of slides: 20

A corporate PowerPoint template to set short and long-term objectives for the success of your project or business. This set of 20 white-and-blue slides features creative timelines, circle diagrams, and text slides to help you showcase your objectives at all stages. You can include annual objectives for a strategic plan, marketing objectives for a campaign proposal, and OKRs.

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Free Objectives PowerPoint Template

Short-term and long-term objectives slide.

Break your key objectives into short-term and long-term goals to make them achievable and easy to follow. Make your case with an objectives diagram that helps you showcase your targets orderly and connect them with your bigger goals. You’ll have a quick read on how your actions lead the way to the main project or business objectives. 

Marketing Objectives PowerPoint Diagram

Whenever you need to align your marketing team to the quarter objectives, you can use the 4-section puzzle diagram from this template. It allows you to explain how your team efforts come together to reach a marketing goal visually. Use it in your weekly and monthly reports to communicate your team's progress. 

Annual Objectives PowerPoint Timeline

Your annual business plan is the roadmap that will set your company to success. So it’s crucial to communicate your annual objectives concisely. Use the Annual Objectives PowerPoint timeline to establish a clear path and share the expectations for each quarter. You’ll be able to showcase up to six objectives per slide.

Corporate style

The Objectives PowerPoint template has a corporate-style design. However, you can customize it using your images, graphics, and brand colors for a truly original presentation.

Special Template Package

No matter your business, this Objectives PowerPoint Template Package has 20 different slides you can choose from. It has been designed for all types of companies and industries.

Goal-setting icons for PowerPoint presentations

You can also use the many goal-setting and business icons to organize your information and highlight your key objectives on each slide.

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It seems that you like this template, objectives and key results presentation, free google slides theme, powerpoint template, and canva presentation template.

In business, OKR means "objectives and key results", a way of defining objectives to meet and tracking their completion. In this template you'll find quite the amount of diagrams, infographics and tables, as you'll need to show lots of data, numbers and percentages. The backgrounds are a bit abstract and the color palette focuses on blue tones, sending the message that everything is under control.

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• Nov 22, 2022

Presentation Objectives That Give You the Edge

Updated: Jan 31, 2023

Presentation Objectives That Give You The Edge

A compelling presentation begins with a clear objective. It takes the audience on a fascinating journey from where they are now to your ultimate destination—your presentation objective. Your objective identifies what you want to accomplish with your presentation in one or two sentences. This is harder than you think. Too many presenters simply open a PowerPoint deck and start creating a presentation before they identify the objective.

To help you create your objective, answer these questions before creating your presentation:

What is the “ why” of your presentation?

Why is this presentation important to your audience? Why will investing time in attending your presentation benefit those who experience it? Why is your content important to the organization? To you? To your manager? Customers? Others?

Take the time to respond to these questions. Be specific. Your responses will help you create a clear, concise and compelling presentation objective.

What do you want the audience to know, feel and do?

There is so much to know! It is important to be specific about what exactly you will include so you resist over-stuffing your presentation and confusing your audience.

A few examples might help:

Know that without additional funding of $22,000, the project will fail.

Know that one of our biggest customers is meeting with a competitor because they need lower pricing.

Know that new FDA regulations require an increase of 20% in time for current lab protocols.

After you identify your " know ," think through how you want your audience to feel and what you want them to do about this. For example (A) you may want them to feel anxious so that they are willing to commit the additional funding. For (B), you may want the audience to feel nervous about losing a customer so that they will agree to providing lower pricing options. For (C), you may want the audience to feel supportive and so they will agree to hiring an intern.

Create your objective (more info here)

Review your answers to the questions above, and then capture your objective in writing. Here are possible objectives for each of the earlier scenarios:

Get commitment for $22,000 in incremental funding by the end of the quarter to keep project Optimus on track.

Get commitment from director of sales to a three-tier pricing proposal for customer Prime.

Get commitment from lab manager to hire an intern by May 15 to handle new workload created by recent FDA regulation changes.

Don’t simply think about your objective: write it down! Your objective is your North Star. Put this on the top of the page where you create your presentation outline. Include your objective in the introduction section in your slide deck. Review each main point to be sure it supports your objective.

Put in the time to answer these questions so that your next presentation will be clear, concise and compelling.

This article comes from our series on presentation coaching from author Susan Garrity Bish's new book, Clear, Concise & Compelling: How to Present to Change Minds and Influence Outcomes. You can learn more about the book here , or purchase it directly from Amazon here.

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Top 10 Project Objectives Template with Examples and Samples

Falak Chandna

Project objectives are the backbone of any successful project. They define the purpose and scope of the project, and help to ensure that everyone involved is working toward the same goals. However, writing effective project objectives can be a challenging task. It requires careful consideration of the project's context, resources, and constraints, as well as a clear understanding of the desired outcomes. In this blog post, we will provide you with a comprehensive list of the Top 10 Project Objectives Templates , along with examples and samples to help you write effective project goals. 

These templates cover a wide range of project types and industries, and can be customized to suit your specific project needs. Whether you are a project manager, team leader, or stakeholder, this post will provide you with the tools and resources you need to set clear and achievable project objectives. 

Let’s take a tour of these templates!

Template 1: Rollout and Implementation Plan with Project Objectives

This is a PPT Template designed to assist project managers and team leaders in presenting their project rollout and implementation plan to stakeholders and team members. The PowerPoint Layout covers everything from the initial planning stage to the final execution and monitoring.

It has a sleek and modern design aesthetic that is visually appealing and easy to read. It features a visual element, an informative table, that helps convey complex information in a simpler format. Get it right way!

Download Now!

Template 2: Project Objectives Presentation PowerPoint

It is a PowerPoint Template designed to help project managers and team leaders communicate the project objectives to stakeholders and team members. The PowerPoint Slide covers the key aspects of project objectives, including defining objectives, setting goals, and measuring progress.

The presentation begins with an overview of the project objectives and their importance in ensuring project success. It then provides a framework for defining project objectives, including specific, measurable, achievable, relevant, and time-bound (SMART) goals. Access through the link below.

Template 3: Setting Project Objectives PPT Design Templates

The PPT Preset includes a slide for outlining the project's scope, which is important for setting boundaries and expectations. This slide can be used to discuss the project's deliverables, timelines, and budget.

Overall, this template is a versatile design that can be used for a wide range of projects. Its modern and clean design is perfect for professional presentations, and its clear and concise nature makes it easy for the audience to understand the project's goals and objectives.

Template 4: Meeting Agenda Project Objectives PowerPoint Presentation

This is a PPT Template that can be used to outline the objectives of a meeting or project. The Slide is designed to help keep the audience engaged and focused on the key objectives.

The slide includes detailed information about each objective, such as timelines, resources required, and key stakeholders. It also includes pointers for summarizing the key takeaways and action items from the meeting.

Template 5: Project Objectives of Online Content Writing Proposal

The project objectives here are aimed at creating high-quality content that meets the client's needs and engages their target audience. Key objectives include conducting thorough research on the client's industry and audience, identifying content topics and formats that align with the client's goals and interests, and creating engaging and informative content that is optimized for search engines (SEO).

Template 6: Weekly Project Objectives Communication Planning

This is an essential part of project management that helps ensure that everyone involved in the project is on the same page and working toward the same goals.

During these weekly meetings, team members can discuss the progress made toward the objectives set for the week, identify any challenges or obstacles that need to be addressed, and collaborate to find solutions.

Template 7: Project Objectives for Mobile App Development PowerPoint Presentation Gallery

This project is aimed at creating a user-friendly, high-performing, and secure app that provides value to users. Key objectives include optimizing app performance, incorporating necessary features and functionality, integrating with other platforms and systems, and providing reliable customer support. 

Additionally, the app will compatible across multiple devices and offer effective security measures to protect user data and privacy. Get it without delay!

Template 8: Project Objectives for Facebook Marketing Proposal PPT Template

The project objectives for a Facebook marketing proposal are designed to increase brand awareness, drive website traffic, generate leads, increase social media engagement, and boost sales. 

The proposal may outline a variety of strategies to achieve these objectives, such as running Facebook ads, promoting website content, using lead magnets, and encouraging engagement on the company's Facebook page. Ultimately, the goal is to create a successful Facebook marketing campaign that reaches a targeted audience, generates leads and sales, and strengthens the company's brand presence on social media.

Template 9: Project Objectives Quality Project Strategy Process Scope and Schedule

This PPT Slide includes developing a quality project plan that outlines the project's objectives, scope, and deliverables, as well as identifying the strategies and processes required to achieve these goals.

The project team will also need to create a schedule that outlines the timeline for each project milestone, as well as allocate resources and manage risks to ensure that the project stays on track. Ultimately, the goal is to deliver a high-quality project that meets the client's requirements and exceeds their expectations, while also ensuring that the project is completed within the agreed timeline and budget.

Template 10: Project Objectives of Brand Development and Marketing Proposal One-Pager

This is a concise document that outlines the key elements of a proposed branding and marketing project. It is usually prepared as a summary document that can be shared with stakeholders who need to review and approve the project.

Here are some typical project objectives that might be included in a brand development and marketing proposal:

• Define and articulate the brand's unique value proposition.
• Develop a comprehensive marketing strategy.
• Increase brand awareness and recognition.
• Improve customer engagement and loyalty.
• Increase sales and revenue.

Final thoughts!!

Project objectives are essential to a successful project. They provide a clear understanding of what the project aims to achieve, how it will be executed, and how success will be measured. The project objectives template ise a useful tool for project managers to prioritize goals, keep track of progress, and communicate with stakeholders. Whatever the objectives may be, they should be specific, measurable, achievable, relevant, and time-bound (SMART). By setting clear and achievable project objectives, teams can stay focused and motivated, ensuring that the project is completed on time, within budget, and to the satisfaction of all stakeholders involved.

FAQs on Project Objectives

What are project objectives.

Project objectives refer to the specific, measurable, achievable, relevant, and time-bound (SMART) outcomes that a project aims to achieve. They are the goals or targets that define the purpose and scope of a project and help ensure that the project is aligned with the overall strategy and mission of an organization. 

What are the 3 project objectives?

The three project objectives may vary depending on the project and its context, but typically they can be categorized into three main areas:

• Product or deliverables: These objectives relate to the final product, service or outcome of the project, such as the creation of a new software application, the construction of a building, or the implementation of a new process.
• Timeframe: These objectives relate to the timeline and schedule of the project, including specific milestones and deadlines, as well as the overall duration of the project.
• Budget: These objectives relate to the financial aspects of the project, including the budget, resources, and cost constraints that the project team must adhere to.

How to write project objectives?

To write effective project objectives, consider the following guidelines:

• Be specific: Objectives should be clear, precise, and well-defined. Avoid vague or general statements and focus on measurable outcomes.
• Be measurable: Objectives should be quantifiable so that progress and success can be measured objectively. Use metrics, such as numbers or percentages, to track progress.
• Be achievable: Objectives should be realistic and attainable within the constraints of the project. Consider the resources, timeline, and budget when setting objectives.
• Be relevant: Objectives should align with the overall goals and strategy of the organization. They should be meaningful and have a purpose.
• Be time- bound:  Objectives should have a deadline or timeline for completion. This helps to ensure accountability and track progress.

What are the main objectives of a project report?

The main objectives of a project report are to:

• Communicate project results: The report should summarize the project's goals, objectives, and outcomes, as well as any challenges, lessons learned, and recommendations for future projects.
• Document project progress: The report should provide a record of the project's timeline, milestones, and achievements. This helps to track progress and identify areas for improvement.
• Demonstrate project impact: The report should show the impact of the project on the organization, stakeholders, and community. This helps to justify the resources invested in the project and to highlight its value.
• Facilitate decision-making: The report should provide the necessary information for decision-makers to make informed decisions about the project, including future funding, resources, and strategies.
• Share best practices: The report should share best practices and lessons learned from the project to help improve future projects and initiatives.

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Home PowerPoint Templates Objectives

Objectives PowerPoint Templates

Objectives templates for PowerPoint and Google Slides themes can help you present milestones and roadmaps for achieving objectives in the form of attractive presentation slides.

Be it personal goals or business objectives, these templates can help you create attractive presentation slides with minimum effort, as well as allow you to create professional-looking slides with PowerPoint timelines , project roadmaps, SWOT analysis, and more.

Choose a template that best suits your objectives and present your ideas with awesome PowerPoint slide designs.

BOOST Model PowerPoint Template

IT Playbook PowerPoint Template

SMART Objectives PowerPoint Template

Mission & Vision OKR PowerPoint Template

Business Introduction PowerPoint Template

3-Option Target Diagram PowerPoint Template

4DX PowerPoint Template

Vision Board PowerPoint Template

Next Big Hit PowerPoint Template

Rings Funnel with Goal Target PowerPoint Template

OKR Slide Template for PowerPoint

4-Phase Horizontal Process Diagram Template for PowerPoint

The Objective Slide PowerPoint template is a powerful tool that can assist you in presenting your organization or project’s objectives clearly and concisely. The template’s modern design provides a professional look that will impress your audience, making it an excellent option for showcasing your objectives.

This template includes slides that you can easily tailor to your requirements. It allows you to emphasize your critical objectives and goals and any pertinent metrics or data to support them.

Additionally, our template enables you to organize your presentation around your central message and ensure your content aligns with your goals. Another significant advantage of using our Objective Slide PowerPoint template is that it can be customized to match your presentation style. Whether you’re presenting to stakeholders, team members, or clients, this template will assist you in communicating your objectives and getting everyone on the same page.

What is an Objective Slide?

An objective slide is a slide in a presentation that outlines the specific goal or purpose. It appears near the beginning of the presentation and helps to orient the audience and set expectations for what they will see and hear.

How do you write an Objective Slide?

For you to write an objective slide, start by defining the overall goal of your presentation. It may include specific outcomes or results that you hope to achieve or a broad statement of the purpose of your presentation. Next, consider your audience and their needs. What do they want to learn or gain from your presentation? Incorporating learning objective examples can significantly aid in crafting a slide that resonates well with your audience’s expectations and learning goals.

What is the Objective of a Presentation?

A presentation aims to communicate information or ideas to an audience in an informative and persuasive way. Your presentations can have a variety of objectives depending on the context and the audience, such as informing, persuading, entertaining, or inspiring. A well-defined objective will help you maintain focus in your presentation and ensure that the audience understands the purpose and message of the presentation.

What is an Objective example?

Here’s an example of an objective slide for a presentation on a new product launch:

Objective: To introduce our new product and generate excitement among potential customers.

The above statement is concise, clear, and easy to understand, and it helps to set expectations for the rest of the presentation.

How many Objectives should you have for a Presentation?

We recommend you have only one or two clear objectives for a presentation. Having too many objectives can dilute the presentation’s focus and make it difficult for the audience to understand the main message. A clear and focused objective ensures the presentation is organized, coherent, and impactful.

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Olympic ceremony's 'Last Supper' sketch never meant to disrespect, says Paris 2024

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Reporting by Karolos Grohmann and Julien Pretot; Additional reporting by Thomas Escritt in Berlin and Elizabeth Pineau and Michel Rose in Paris; Writing by Richard Lough; Editing by Ken Ferris, Pritha Sarkar and Alison Williams

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Beaugrand wins women's triathlon gold in French first

France's Cassandre Beaugrand, inspired by thousands of home fans lining the streets of Paris, delivered a textbook run to claim an emotional win in the women's triathlon on Wednesday and earn France a first individual Olympic medal in the sport.