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Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations.

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional.

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others!

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose.

But overall, all types of business presentations can be classified as:

Informative
Persuasive
Supporting

Informative Business Presentation

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times.

Examples of informative presentations:

Team briefings presentation
Annual stakeholder report
Quarterly business reviews
Business portfolio presentation
Business plan presentation
Project presentation

Helpful templates from SlideModel:

Business plan PowerPoint template
Business review PowerPoint template
Project proposal PowerPoint template
Corporate annual report template

Persuasive Business Presentation

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action.

Examples of persuasive presentations:

Pitch deck/investor presentations
Sales presentation
Business case presentation
Free business proposal presentation
Business proposal PowerPoint template
Pitch deck PowerPoint template
Account Plan PowerPoint template

Supporting Business Presentation

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life.

Examples of supporting presentations:

Roadmap presentation
Project vision presentation
After Action Review presentation
Standard operating procedure (SOP) PowerPoint template
Strategy map PowerPoint template
After action review (ARR) PowerPoint template

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

Introductory slide
Agenda/purpose slide
Main information or Content slides
Key Takeaways slides
Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples !).

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design.

1. Get Your Presentation Opening Right

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation.

You have several ways of how to start a business presentation:

Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion.
Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story.
Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest.

Standard Informative Opening

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach.

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

The topic of your presentation — a one-sentence overview is enough.
Persuasive hook, suggesting what’s in it for the audience and why they should pay attention.
Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to.

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders.

Story Opening

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention.

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation:

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea.

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations.

Dramatic Opening

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs.

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas.

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression.

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches.

Further reading: How to start a presentation: tips and examples.

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography.

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph.

Use Images, Instead of Bullet Points

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design.

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense.

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation.

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements.

Here are several quick tips to shorten your slides:

Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these.
Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter.
Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition.

Consistency is Key

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative.

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that.

Use the Rule of Three

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes.

Many famous authors and speakers use this technique:

“Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
“Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains.

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained.

Ask a Question

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback.

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them.

1. N26 Digital Bank Pitch Deck

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch.

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt.

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points.

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast.

3. Redfin Investor Presentation

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use.

4. Google Ready Together Presentation

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights. Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics.

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another.

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members.

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples.

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media.

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits.

9. Amazon Web Services (AWS) Technical Presentation

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments.

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc.

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product.

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development.

11. Visa Business Acquisition Presentation

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem.

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer.

12. Pinterest Earnings Report Presentation

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes.

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks.

To Conclude

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic.

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentation: Definition, Steps to Create & Tips to Remember!

At some point in your life, you must have given a presentation or at least done some sort of public speaking. If you haven’t, then at some point you will have to, especially if you’re an entrepreneur.

When it comes to giving presentations, it doesn’t matter that you are a seasoned speaker or an amateur as long as you are able to convey your message or achieve your goal in the most engaging way.

And truth be told, even though each presentation has its own subtle differences, there are a few universal guidelines or steps that make it effective.

But the fact of the matter is that giving presentations, especially business presentations, is not exactly a walk in the park and not everyone can easily pull it off.

But don’t worry, that’s why we have got your back! In this blog, we will provide you with the steps involved in creating a killer business presentation and making it stand out!

Before we get to the steps involved, let’s understand what a business presentation is and why it is important to create one!

Ready? Let’s go!

What is a Business Presentation? (Definition)

A presentation is simply an introduction, demonstration, or speech given by an individual or group of individuals to an audience in order to inform, inspire, convince, or motivate them.

So a business presentation can be defined as a formal introduction or information about new business products, ideas, or practices. It is usually carried out using audio-visual materials, such as projectors, documents, presentation software, whiteboards, charts, and more.

A man giving a speech at a business presentation

Business presentations are often done with the aim to educate or train the audience, sell a product or an idea to them or simply convey or share your vision with them.

Now that we have explained what business presentations are, let’s help you understand the importance of creating one!

Importance of Creating a Business Presentation

More often than not, a business presentation is the first document or introduction about your organization or your organization’s products and services that your clients get to see.

So when somebody sits through such a presentation, they expect to get gain some information from it without dozing off halfway through it. That’s why it is important that you have a well-crafted, visually appealing, and engaging business presentation .

A good business presentation offers many benefits, such as:

1. Helps Create Connections

A business presentation focuses on communication, interaction, and bonding between you and your audience. It allows you to build a good impression and brand image. This not only helps you convey messages and convince your audience but also establishes relationships and creates better connections.

2. Provides Information

A good presentation is highly informative and eye-opening. It’s a great opportunity to give out nuggets of details, facts, trivia, and statistics-backed data. It provides the listener with information in the most engaging way, which means that they walk out a better-informed and educated person.

Read more: 6 Awesome Video Presentation Software & Tips to Follow!

3. Offers Inspiration

The impact a good business presentation can have on an individual is far more than you can imagine. Since most business presentations involve the use of audio-visual materials, stories or anecdotes, handouts/pamphlets, or demonstrations, it tends to stick in the minds of the listeners. It keeps them engaged, offers inspiration, and helps influence their decisions.

A business conference being hosted by a lady

Clearly, business presentations are an effective way to get across your message and build your brand. They are definitely rewarding and crucial for your business.

And since we don’t want to keep you waiting, let’s jump straight into the nitty-gritty of creating a business presentation!

How to Create a Business Presentation in 6 steps?

Public speaking got you sweating? Don’t worry, creating a business presentation doesn’t have to be a nightmare. It’s actually your chance to shine and get your ideas across, landing you that new project or winning over new clients.

Today, we’ll break down some easy-to-follow steps to build a powerful presentation. We’ll talk about what content to include, how to make your slides pop, and most importantly, how to feel confident while delivering it. By the end, you’ll be ready to give a presentation that informs, inspires, and lands you exactly where you want to be.

Step 1. Create a Plan

Every journey needs a destination. What do you want to achieve with your presentation? Are you trying to inform your audience about a new product, persuade them to invest in your company, or simply update them on a project’s progress? Having a clear goal will guide the entire presentation.

Next, consider your audience. Who are you presenting to? Understanding their background, interests, and level of knowledge will help you tailor your message and choose the right language. Imagine explaining a new marketing strategy to your team versus presenting the same strategy to potential investors – the approach would be quite different!

Planning Your Stops: Filling in the Details

Now that you have your overall route planned, it’s time to fill in the details – the specific content for each section.

Gather your Evidence: Back up your claims with facts, figures, and real-world examples. Credible data makes your presentation more persuasive.
Craft Your Story: Think of your presentation as a story with a clear beginning, middle, and end. Weave your information into a compelling narrative that keeps your audience engaged.
Estimate Your Time: How long do you have to present? Allocate time for each section of your presentation, keeping in mind time for questions.

Step 2. Spend Some Time on Your Presentation Slides

Now that you’ve got your presentation planned out (from step 1!), it’s time to translate those ideas into slides that will grab your audience’s attention and keep them engaged. Here’s how to make your slides shine:

Keep it Simple:

Less is more: Avoid text overload. Limit yourself to a few key points per slide, ideally no more than 3-5 bullet points or short sentences.
Design matters: Choose a professional and consistent theme for your slides. Many presentation tools offer pre-designed themes to get you started.
Readability is key: Use a clear and easy-to-read font with a large enough size to be visible from the back of the room. Avoid too many flashy colors or distracting animations.

Structure for Clarity:

Start strong: Your first slide should introduce your topic, company, or yourself.
Follow a logical flow: Organize your slides in a way that guides your audience through your presentation. Think of it as a story with a clear beginning, middle, and end.
Signpost your points: Use clear headings and subheadings to help your audience follow your train of thought.

Pro Tips for Slide Power:

Leave room for you: Don’t crowd your slides with information. Leave enough space for you to speak and engage with your audience.
Practice with your slides: Get familiar with navigating your slides beforehand to avoid technical fumbles during the presentation.
Tell a story: Use visuals and narration to create a narrative that connects with your audience on an emotional level.
Proofread meticulously: Double-check your slides for typos, grammatical errors, and formatting inconsistencies.

Remember: Your slides are there to support your presentation, not replace it. Focus on delivering a clear, concise, and engaging message with your voice and enthusiasm. By investing time in crafting well-designed slides, you’ll leave a lasting impression on your audience.

Step 3. Establish Your Credibility with a Story

You’re pitching a fantastic new product to a room full of potential investors. You can drone on about features and specs, but what if you could hook them right from the start? That’s the power of storytelling in a business presentation.

Here’s how to use a story to establish your credibility and grab your audience’s attention:

Find the Right Story:
Relevance: Your story should connect directly to the message of your presentation. Is it about overcoming a challenge, achieving success, or solving a problem? Choose a story that showcases the value you bring.
Relatable: Think about your audience. Did a customer face a challenge you solved? Did your company overcome an obstacle to achieve something great? Real-life stories resonate more than generic ones.
Craft Your Narrative:
Simple & Clear: Avoid complex plots or excessive details. Focus on a clear beginning, middle, and end that highlights your point.
Emotional Connection: People connect with stories that evoke emotions. Show the struggle, the triumph, or the human element at the heart of your story.
Deliver with Impact:
Enthusiasm is Key: Be passionate about your story! Your energy will draw the audience in and make them believe in what you’re saying.
Painting a Picture: Use vivid language and descriptive details to create a mental image for your audience. Make them feel like they’re experiencing the story with you.

Bonus Tip: Data is Your Friend:

Weave data and statistics into your story to solidify your points. Numbers add weight to your narrative and demonstrate the impact of your solution.

Instead of saying, “Our marketing strategy is effective,” tell a story:

“A client came to us with stagnant sales. We analyzed their audience and crafted a targeted social media campaign. Within three months, they saw a 20% increase in website traffic and a 15% boost in sales!” (Data + relatable story)

Step 4: Spice Up Your Slides! Use Visuals Like a Pro

Ever sat through a presentation where your eyes glazed over after five minutes of text slides? Yeah, us too. Here’s the truth: people learn and remember better with visuals. That’s the power of visual elements in your business presentation.

Here’s how to use them to make your slides pop:

Images: Photos, illustrations, and infographics can break up text and grab attention. Use high-quality images that relate to your message. Think charts and graphs to show trends, pictures of happy customers using your product, or diagrams to explain complex ideas.
Videos: Short, impactful videos can be a great way to demonstrate a product, show a real-world example, or add a touch of humor. Keep them brief and relevant to your presentation.
Icons and Shapes: Simple icons can highlight key points, and shapes can visually organize information. Use them sparingly to avoid clutter, but they can be a neat way to add visual interest.

Employees brainstorming on a business presentation

Pro Tip: Don’t Go Overboard!

Visuals are fantastic, but don’t overdo it. Your slides should still be easy to read and navigate. Here are some quick guidelines:

One main idea per slide: Don’t try to cram too much information on a single slide. Bullet points are your friend!
Color coordination: Choose a color scheme that’s professional and easy on the eyes. Avoid too many bright or clashing colors.

Step 5: Be Prepared for Q&A

You’ve delivered a killer presentation, your slides are sharp, and your message is clear. But wait, there’s more! The Q&A session is your chance to truly shine, address audience concerns, and leave a lasting impression. Here’s how to be a Q&A master:

Anticipate the Hits: Think about what questions your audience might have based on your presentation and even their background. Prepare clear and concise answers for common topics or potential objections.
Practice Makes Perfect: Rehearse your answers out loud, ideally with a friend or colleague who can play devil’s advocate. This helps you refine your responses and feel more comfortable under pressure.
Don’t Fear the “I Don’t Know” : If a question catches you off guard, it’s okay to admit you don’t have the answer on hand. Offer to follow up with them after the presentation or point them towards a colleague who can help.
Be the Master of Your Domain: Even if a question falls outside your direct area of expertise, you can still control the conversation. Briefly acknowledge the question and then rephrase it to connect back to your main points or areas of strength.
Embrace the Spotlight: The Q&A isn’t just about answering questions, it’s about engagement. Use the opportunity to clarify points, elaborate on details, and even add a touch of humor to keep things lively.

Bonus Tip: Turn the Tables!

Want to take control and keep the audience engaged? After answering a question, politely ask them one in return. This keeps them involved and allows you to steer the conversation back towards your key messages.

Step 6: Stick the Landing! Craft a Powerful Closing Statement

You’ve delivered a fantastic presentation, packed with valuable information. But before you high-five yourself and pack up your laptop, there’s one crucial step left: the closing statement. This is your final chance to leave a lasting impression and remind the audience of your key message.

Here’s how to craft a closing statement that packs a punch:

Summarize Your Main Points: Don’t assume everyone remembers everything you said. Briefly recap your 2-3 most important points to jog their memory.
End with a Bang!: Leave them with a thought-provoking question, a powerful quote, or an inspiring story that reinforces your message.
Call to Action: Tell the audience exactly what you want them to do next. Do you want them to visit your website, contact you for a demo, or simply remember your key takeaway? Make it clear and concise.

Here’s an example:

“In conclusion, we’ve explored how our new software can streamline your workflow and boost productivity by 20%. We’re confident that [Company Name] can be a valuable partner in achieving your business goals. If you’d like to learn more about a free trial, please don’t hesitate to visit our website or connect with me after the presentation.”

Bonus Tip: Practice Makes Perfect!

Don’t wing your closing statement. Practice it out loud a few times to ensure it’s clear, concise, and delivered with confidence.

What you need are some simple tips to make your killer presentation even better . And for that, we have compiled for you a list that you can follow! Scroll down to find out!

Tips for Creating An Awesome Business Presentation

Here are some simple tips that you must follow during your business presentation:

Keep your presentation crisp and try not to include too many slides for your presentation.
Avoid using too many colors and fonts. Instead, stick to a color palette and font that matches your attire and your brand image.
Do not hesitate to seek the help of presentation tools and software
Focus on your narration and story-telling style.
Ask rhetorical questions to reinforce your key points and primary message.
Prepare some business-appropriate jokes, one-liners, and puns to make your presentation fun and engaging.
Dress in formal business attire and groom yourself to look appealing and presentable.
Maintain a defining tone and style for your presentation – be it formal, casual, or humorous – and try to be consistent with it throughout.
Be enthusiastic, and expressive, focus on your body language, and most importantly, maintain eye contact throughout.

With that, we can guarantee that you will put on one heck of a presentation and give your audience a memorable and enriching experience!

Our team at bit.ai has created a few awesome business templates to make your business processes more efficient. Make sure to check them out before you go, y our team might need them!

SWOT Analysis Template
Business Proposal Template
Business Plan Template
Competitor Research Template
Project Proposal Template
Company Fact Sheet
Executive Summary Template
Operational Plan Template
Pitch Deck Template

Presentations are all about communication. So it doesn’t matter if it is your first presentation or your hundredth one, if you’re not able to communicate information in an engaging way, then you end up wasting your time and your listeners’ time.

Whether you are trying to sell something to an audience or simply sharing your vision with them, create a business presentation that will not only educate your listeners but also squeeze a laugh out of them.

We only hope that the steps and tips we have provided you will help you along the way in creating a killer business presentation for your audience!

Adios and Happy presenting!

Further reads:

9 Most Successful Business Models You Should Know About! (With Examples)

10 Business Drivers to Grow Your Business!

Business Markets: Definition, 5 Types (with Examples) & Characteristics!

13 Types of Plans Your Business Must Have!

9 Best Presentation Ideas and Tips You Must Explore!

Brand Voice: What is it & How to Define it for your Business!

Company Profile: What is it & How to Create it?

Sponsorship Proposal: What is it & How to Create it?

3 Project Proposal Examples You Must Check Out!

Competitive strategy: definition, types, importance & more, software-as-a-service (saas): definition, history, statistics, and tools, sales prospecting: definition, techniques and steps, knowledge management vs information management: the differences, customer journey map: definition, importance, and process, what is soft selling & what are the techniques (soft vs hard selling).

About Bit.ai

Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

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How to Make a “Good” Presentation “Great”

Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

Partner Center

What presentation tips do you need to know for a great presentation? How do you give a great presentation. What are the top presentation tips?

Crafting a great presentation is both an art and a science . Whether you’re delivering a PowerPoint presentation, using Google Slides, or relying on a pitch deck, the goal is the same: to engage your audience members and communicate your main points effectively. Let’s explore effective presentation tips to ensure your next presentation leaves a lasting impression.

Delivering an engaging presentation is a skill that can transform how your ideas are received . Whether you’re speaking to a room of ten or a conference hall of hundreds, keeping your audience interested is crucial. Here’s how to make your presentations impactful and memorable. Maintaining your audience’s attention throughout the entire presentation is crucial.

Why Pick Benjamin Ball Associates for Your Coaching At Benjamin Ball Associates, we’ve been coaching business people to improve their business communication skills for over 15 years. Our coaching is fast and effective. We work with individuals and with companies, one-to-one and in groups. Call us today to learn more. “I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky Out most popular training courses include: Presentation Coaching Public Speaking Coaching Investor Pitch Support and Coaching Trusted by some of the most successful companies globally Speak to Louise on +44 20 7018 0922 or email [email protected] to transform your speeches, pitches and presentations. Get a free consultation on your coaching needs now

Great Content, Structure and Simplicity: The Foundation of Success

The content of your presentation is the most important thing . To deliver a successful presentation, you need to build your presentation around a few main points and organise them logically. The best way to improve your presentation is to create great content.

Avoid the trap of a bad presentation by tailoring your content and delivery to your audience. Whether it’s a large conference or a gathering of colleagues at smaller events, the approach remains the same: create powerful messages, a clear narrative, and the strategic use of storytelling. With these elements in place, your presentation will stand out as both engaging and effective.

Out top presentation tips include

2. Tailor to Your Audience

Understand who you’re speaking to and adjust your content accordingly. A presentation for senior executives should talk about strategy and outcomes, while a team workshop might benefit from practical, hands-on tips.

Throughout, make your presentation about your audience, not about you or your subject matter. One easy way to do this is to use the word ‘YOU’ frequently in your talk.

Tailoring Example: If addressing a small business group, you could say: “I know many of you wear multiple hats, so let’s outline some actionable ideas you can implement tomorrow.”

3. Use Visual Aids Wisely

Never start with PowerPoint or plan your presentation with PowerPoint. Learn how to plan your presentation like a professional.

Slides should enhance, not distract from, your message. Try presenting without slides or use visuals sparingly and ensure they’re easy to digest. Aim for clean designs, large fonts, and minimal text.

A good rule of thumb is to keep your slide deck concise—aim for a small number of slides that highlight your key ideas. A page of bullet points is a bad way to summarise information.

A general rule is to avoid large amounts of text on your slides. Instead, use only a few lines of text to highlight key points. Slides should support—not replace—your message. Including too much information on a single slide will confuse your audience and shift their attention away from you.

Presentation Tip: Instead of cramming a slide with statistics, display a simple chart that highlights the most important trend. Complement it with a verbal explanation: “As you can see, sales jumped by 40% after adopting this strategy.”

4. Tell Stories

Stories are memorable and help illustrate your points. Share real-life examples or case studies that connect with your audience on an emotional level.

Including a personal story is one of the best ways to connect emotionally with your audience. For example, if you’re presenting a strategy for business growth, sharing a relatable anecdote about overcoming challenges can make your ideas more tangible and memorable.

Personal stories add authenticity to your presentation and can help capture the attention of your entire audience. Learn how to tell stories in presentations here.

Presentation Tip: If presenting about teamwork, recount a time your own team overcame a challenge: “We had a tight deadline, but by collaborating with colleagues from different departments, we delivered the project early and exceeded client expectations.”

5. Keep It Interactive

Engagement is a two-way street. Involve your audience by asking questions, encouraging discussion, or using interactive tools like polls. Or more simply, use rhetorical questions. They are simple and effective.

Probably the easiest way to make an interactive presentation is to use the work YOU as much as possible in your presentation.

Presentation Tip: For a very large audience you could use live polling tools like Slido to ask: “What’s your biggest productivity challenge?” Discussing the results can help guide the presentation while maintaining interest. Get a free consultation on your coaching needs now

6. Simplify Complex Ideas

If your presentation involves technical or detailed content, break it down into simple, digestible pieces. Use analogies or visuals to clarify complex ideas.

Use short sentences. Short words. Many pauses.

Avoid using technical terms unless you’re certain your target audience is familiar with the subject matter. Even in technical business presentations, clarity is essential. The greatest presenters turn complex information into simple ideas using metaphor, analogies and similies.

Avoid overloading Your audience. An effective presentation delivers valuable information without giving your audience indigestion. Less really is more.

If you need to provide more details, consider offering a tip sheet or a handout at the end . This is a perfect way to ensure your audience walks away with important things to review later, without distracting them during your talk. This approach is especially helpful for killer presentations that balance clarity with depth.

Presentation Tip: Instead of saying, “We need to optimise our SEO strategy to improve SERP rankings,” try, “Think of your website as a shopfront. SEO is how you ensure customers can find it.” Get a free consultation on your coaching needs now

7. End with Impact

Leave your audience with something memorable. Summarise key points, reinforce your main message, or end with a call to action.

A strong conclusion ties everything together and reinforces the important points. The content of the presentation should naturally lead to a call to action or a thought-provoking takeaway. Use this moment to thank your audience and remind them why your message matters. For example, you might say: “If there’s one thing you take away today, it’s that small changes in your approach can lead to big results.”

Always end with a strong finish that summarises the main points and includes your contact information for follow-ups. Ending with a memorable quote or a call to action is a great way to close. The end of the presentation should reinforce your key message, leaving a lasting impression.

At the last thing, summarise your key points and leave your audience with a strong takeaway . Whether you’re presenting at a conference or smaller events, the closing moments are crucial. Revisit your important points briefly and finish with an inspiring call to action or thought-provoking statement. Your audience should leave feeling motivated and informed.

Presentation Tips: “If there’s one thing to take away today, it’s this: prioritise clarity in communication, and you’ll see results immediately.”

8. Manage Nerves Effectively

Even the most seasoned speakers feel nervous. Preparation is key. Practise thoroughly, but also learn techniques to calm yourself on the day. Breathing exercises and visualising success can help. Learn how to manage your presentation nerves here .

Presentation Tips: Arrive early, check the tech, and familiarise yourself with the room to reduce surprises. Get a free consultation on your coaching needs now

9. Stay Authentic

Audiences connect with real, relatable speakers. So, don’t try to imitate others – instead be the best version of yourself.

Body language also plays a vital role in an effective presentation . Using purposeful hand gestures can emphasise your important points and make your delivery more dynamic. However, avoid overdoing it—natural movements are more effective than exaggerated ones. If you’re presenting on a larger screen, make sure your gestures are visible even to those seated at the back of the room.

Example: If you make a mistake, don’t panic. Laugh it off: “Well, that wasn’t in the script! Let’s try that again.” A touch of humour can help you connect with your audience.

10. Polish and Practice: Make it Memorable

Practising beforehand is the best way to prevent potential problems. For example, run through your slides on the actual equipment you’ll be using and test visuals on a larger screen to ensure they are clear. Stand on stage and check the sound, where the lights are and where you can move. These preparations reduce stress and help you deliver a polished, memorable presentation even if things don’t go perfectly.

Your tone of voice, body language, and energy play a significant role in keeping your audience engaged. Avoid speaking in a monotone so you vary your pace and emphasis to highlight key points.

A good idea is to rehearse within your time limit, ensuring that you don’t rush or overload your audience members with additional information at the end of your presentation. Public speaking is a skill, and practising regularly will help you build good presentation skills.

Even with careful planning, the worst-case scenario—like technical difficulties or a forgotten slide—can happen. Being prepared with backup materials, such as printed slides or an offline version of your presentation, is a good chance to show your professionalism. Even better, be prepared to speak with no visual aids. Remember, how you handle unexpected moments can leave just as much of an impression as the content of the presentation itself.

Strong stage presence is also key —stand confidently at the front of an audience, make eye contact, and project your voice. Learn about better body language here.

Presentation Tips: Record yourself practising and watch for areas to improve. Are your gestures natural? Are you maintaining eye contact? Get a free consultation on your coaching needs now

What Next to Improve Your Presentations

By following these presentation tips, you’ll not only create excellent presentations but also grow into a great speaker who can deliver powerful presentations in a variety of ways. With the right preparation and execution, you’ll soon master the art of business presentations and wow every type of presentation you face.

Creating a killer presentation doesn’t require perfection —it’s about making connections, sharing ideas, and delivering value. By addressing the needs of your audience and finding different ways to keep them engaged, you’ll be well on your way to delivering impactful and memorable presentations every time.

Being engaging isn’t about being flashy – it’s about connecting with your audience and delivering valu e in a way that’s clear, interesting, and memorable. By starting strong, staying relatable, and involving your audience, you can turn even the most complex topic into a presentation people will remember.

Ready to step up your presentation game? Start practising these presentation tips today and watch your confidence – and impact – grow.

From presentation tips to world-class presentation skills

We’ve been coaching business executives and leaders for 15 years to create and deliver powerful talks and presentations. learn more about our intensive presentation skills coaching courses today., call louise on + 44 20 7018 0922 or email [email protected], find out more., transform your pitches and presentation with tailored coaching.

Benjamin Ball Associates Presentation skills coaching team

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky

For 15+ years we’ve been the trusted choice for leading businesses and executives throughout the UK, Europe and the Middle East to improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors.

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How to Make Killer Business Presentations

Last Updated – Feb 15, 2022 @ 7:49 am

If you are serious about your business , at some point, you need to make a business presentation. Whether you are looking for new investors, training new staff, or selling to an audience, acing your business presentation skills is a must.

Unfortunately, starting a solid business presentation is a huge undertaking for a lot of entrepreneurs. To help you with this important task, we’ve compiled this guide.

What is a Business Presentation?

A business presentation is a great tool that will help you attract new investors and customers, or let people know about your business.

This slideshow or demonstration showcases your services, products, and even history. This is usually carried out through audio/visual material such as televisions, laptops, projectors, and statistical documents.

Business presentations are usually made using a presentation software such as Microsoft PowerPoint but they can also be created using material such as flip charts.

Types of Business Presentations

Not all business presentations are the same. We’ve gathered its most common types to make it easier for you to assess which one you should make.

Informative presentations

The goal of this business presentation is to provide information and educate the audience. It may cover the following topics:

Marketing plan
Status reports
Monthly reports

The main characteristic of this type of business presentation is it begins with a goal, and it is followed by specific action plans.

Persuasive presentations

This type of business presentation is commonly presented in the middle and upper management of companies. The goal of this presentation is to convince people to support a side.

Usually, this presentation begins with a problem and a proposed solution. Then, it is followed by a situation analysis.

If you plan on presenting a persuasive business presentation, you must highlight the advantages of your viewpoint, as well as present facts and examples. This way, you can persuade your audience to favor your solution.

Group presentations

The purpose of this type of presentation is to communicate the findings of a team or group. This presentation may be informal, but as with other types of presentations, it seeks to convince people to accept new business strategies and findings.

These presentations are commonly used in corporate meetings where senior executives present their desired corporate direction, followed by team members discussing the topic in detail.

Presentation aids

Giving presentations made with programs such as PowerPoint has become the new norm in business.

However, you can still use blackboards, whiteboards, and other channels to capture the attention of your audience.

You can even use both to ensure that your audience remembers the details of your presentation more.

Importance of Business Presentations

Every business owner should know how to make business presentations. Here’s why these types of presentations are vital to the success of your brand .

You’ll be seen as an authority figure

When you make great presentations, you will encourage more people to trust your brand.

Whether the presentation is for a sales campaign or a simple meeting for your company, presentations have the power to influence how people see you. In turn, this can affect their decision-making process.

Another reason why a presentation makes you an authority figure is that it promotes consistency. When you have a standard for presentations, everyone in your company can communicate information more consistently.

It increases engagement

One of the major upsides of presentations is it makes it easier for the audience to engage. Through a solid presentation, you can hold people’s attention, and make them understand concepts visually.

Presentations are also theatrical in nature so it creates a lasting impact compared to when you simply talk without visual aids. When your audience’s engagement is increased, you’re sure that they get your message.

It is effective in reaching various audience groups

At its core, presentations are a communication tool. You can use them in face-to-face meetings, Zoom calls, and many more. The same presentation you used for your meeting can even be made available to download for your staff so they can study it more even after the presentation has concluded.

It gives you flexibility

Another importance of presentation is it allows presenters like you to be more flexible.

When you have a presentation, you don’t need to spend hours editing or changing your content to make way for new information. You can easily modify it depending on its audience.

For instance, if you are making a business presentation in various market sectors, you can incorporate specific content for each audience group.

Tips on How to Make a Killer Business Presentation

Here are some effective and surprisingly easy tips to follow to ensure to make the best business presentation.

1. Write it down first

When making a business presentation, you don’t immediately open your favorite presentation software the moment you decide to make it.

The goal of your business presentation is to convey a message. But first, you need to define what that message is.

Considering this, stay away from your computer during the first stage of developing your presentation. Keep in mind that PowerPoint or Keynote, along with other presentation software, are not designed to write presentations. They are only designed to deliver them.

Get your pen and paper out, or open MS Word or any notes app, then create the headlines you want on your presentation.

Once done, assess of everything is cohesive. Your business presentation should tell a story that has a beginning, middle, and end.

2. Steer clear from black & white presentations

Standard black and white presentations should have no room in your company. This will only bore your audience.

Leverage beginner-friendly software to design your presentation. There are tons of templates to choose from to make your business presentation more professional-looking.

If you want to take the extra mile, hire someone to do a presentation template for your company. This one-time investment will definitely pay off in the long run.

3. Use images & visuals

Reading presentations that contain huge blocks of texts is never fun. Effective presenters know the importance of leveraging images and other visual aids in their presentation.

This could be charts, diagrams, or graphs. When you present data this way, your audience will understand it better.

4. Don’t use stock photography

This is one of the biggest mistakes entrepreneurs make when making presentations. Nobody likes to see stock photos with annoying watermarks.

Similarly, if you are presenting to a Filipino audience and the stock photos you have on your presentation only use Caucasian models, these people would not relate to your presentation much.

5. Inject a little humor

We’re not asking you to play Kabulastugan Instagram videos on your business presentation. However, try to inject a few funny anecdotes without making fun of anyone.

Business presentations are notorious for being boring so if you want to prevent your audience from dozing off, lighten up the mood.

6. Don’t overload your business presentation with information

When you make business presentations, your goal is not to make your audiences read, but to make them listen. Do not put all information in slides because this will only decrease the interest of your audience.

Instead of treating your business presentation like a transcript, use it to guide you when telling the story of the presentation. Here’s an order you can use for your slides:

Introduction
Visual data
Questions (directed to you by your audience)
Other backup information to answer possible questions

7. Use large fonts

The last thing you want is to have people at the back squinting because they can’t see the text in your presentation. As a rule, the text and images in your slides should be clear even for those at the back of the room.

It is also recommended to use simple fonts. Here are some fonts that look professional:

Didas
Josefin Sans
Times new roman
Libre-Baskerville

8. Keep it short

Nobody wants to listen to an hour-long presentation without breaks. As much as possible, cut your business presentation to 20 minutes or less.

This way, you get to arrest the attention span of your audience from beginning to end.

9. Always end on a positive note

When it comes to a business presentation, you should end on a high note by answering the question “what should we do next?”

This call to action will encourage your audience to think beyond your presentation and find ways to apply what they learned.

10. Check the set-up

Whether you are making a business presentation to 10 people or 1,000, you should always check the set-up beforehand, or ask someone to do it for you.

This way, you will minimize the risk of running into technical issues that could affect your presentation’s success.

11. Don’t forget to practice

An aesthetically-pleasing presentation will only get you so far. At the end of the day, the success of your business presentation solely depends on your presentation skills.

If you haven’t practiced this skill yet, don’t worry. After all, nobody is born a great speaker. This is something you develop over time.

What may help you is to practice in front of a mirror, or do a mock presentation with two people in your team. Ask them for feedback on areas you can improve on, and make adjustments as needed.

12. Prepare for a Q&A

At the end of your presentation, you must ask your audience for questions or input. When taking note of possible questions, do not leave out the simplest ones.

It is also recommended to the answer by heart instead of simply reading them from your slide.

You can also prepare some questions at the end if in case your audience is too shy to ask questions. This way, there would be no uncomfortable and awkward silence.

About MJ de Castro

MJ de Castro is the lead personal finance columnist at Grit PH.

MJ started her career as a writer for her local government’s City Information Office. Later on, she became a news anchor on PTV Davao del Norte.

Wanting to break free from the shackles of her 9-to-5 career to live by the beach, she pursued remote work. Over the years, she has developed a wide specialization on health, financial literacy, entrepreneurship, branding, and travel.

Now, she juggles writing professionally, her business centering on women’s menstrual health, and surfing.

Education: Ateneo de Davao University (AB Mass Communication) Focus: Personal Finance, Personal Development, Entrepreneurship, & Marketing

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The Step-by-Step Process of Crafting an Effective Business Presentation

Aayush Jain

Research and content gathering.

Engaging Headline: Laying the Foundation: The Importance of Research in Business Presentations

The journey to a compelling business presentation begins long before the first ever slide deck is designed or the opening words are spoken. It starts in the realm of research and content gathering. This initial phase is critical, as it lays the groundwork for presenting the company with authority and credibility. A well-researched presentation ensures that the content not only resonates with the target audience but also supports the presentation's core message with accurate and relevant information. In this segment, we explore the significance of thorough research and strategic content gathering as the very beginning steps towards a successful business presentation .

Background Information:

Research and content gathering serve as the backbone of any business presentation. This process involves a deep dive into both internal and external sources to collect data, insights, and information pertinent to business presentation examples the topic at hand. Whether it's a product launch, a business plan presentation, or an annual company report, understanding the business model, the market landscape, and the audience's needs is paramount. Historical examples, such as Bill Gates' meticulously researched presentations, demonstrate the impact of well-prepared content on capturing the audience's full attention spans and driving the desired action.

Real-World Examples and Applications:

In the realm of business presentations, the difference between good and great presentations often lies in the details. Consider how a business presentation design company might leverage industry reports, customer feedback, and competitive analysis to craft a presentation that not only informs but also engages. For instance, using relevant statistics and case studies can help illustrate key points, making the presentation more compelling. A notable example includes the use of visual data to support market analysis in a business deck, enhancing the presentation's credibility and audience engagement.

Reference from External Sources:

To underscore the value of research in business presentations , consider the following insights:

A study by a leading presentation design company found that presentations backed by comprehensive research are 40% more likely to achieve their objectives.

According to a blog post by a professional speaker, incorporating data and case studies into your slide deck can increase the retention of key takeaways by up to 70%.

Research by a marketing agency revealed that audience members are 50% more likely to engage in active participation when presented with information that includes data-driven insights and relevant examples.

This section has woven in detail the essence of research and content gathering, highlighting its critical role in the preliminary stages of crafting an effective business presentation. By emphasizing the importance of a solid foundation, we set the stage for the next steps in creating a presentation that not only informs but also inspires.

Audience Analysis and Segmentation

Engaging Headline: Tuning Into Your Audience: The Key to a Persuasive Business Presentation

Understanding your audience is the cornerstone of any successful business presentation . The process of audience analysis and segmentation goes beyond mere numbers and demographics; it's about getting into the minds of your audience members, comprehending their expectations, and addressing their unique needs. This segment elucidates the importance of meticulously analyzing and segmenting your audience to tailor your presentation for maximum impact, ensuring that every slide, every statistic, and every story speaks directly to their interests and concerns, ultimately making your presentation in business not just heard, but felt and remembered.

Audience analysis involves gathering and interpreting data about your audience members, including their age, gender, cultural background, professional status, and more importantly, their knowledge about the topic, their interests, and their attitudes. Segmentation, on the other hand, involves dividing the audience into groups with similar characteristics or needs. This step is crucial for a business presentation because it allows the presenter to customize the content, tone, and delivery method to match the audience's profile. For example, a presentation to potential investors will significantly differ from one meant for a company's technical team, not just in content but in the presentation's design and approach.

A compelling example of audience analysis and segmentation done right could be a product launch presentation by a tech company. The presentation design company responsible for crafting the slide deck might create different versions to address different segments of the audience: one for the tech-savvy early adopters, focusing on technical specifications and innovation, and another for potential retail partners, emphasizing market potential and consumer demand. This strategic differentiation ensures that the presentation resonates with each segment, thereby increasing the likelihood of achieving its objectives.

A study published in a prominent marketing journal revealed that presentations tailored to the audience's specific interests and needs could increase engagement rates by up to 50%.

Insights from a presentation skills workshop highlighted that audience segmentation could lead to a 70% improvement in message retention among audience members.

An analysis by a leading business strategist found that businesses that conducted thorough audience analysis were 60% more effective in achieving their presentation goals, such as securing investments or driving sales.

By integrating a nuanced understanding of the audience into the very fabric of a business presentation , presenters can significantly enhance the effectiveness of their message. This tailored approach not only captures the audience's attention from the very beginning but also ensures that the key points resonate long after the presentation concludes.

Setting Clear Objectives for Your Presentation

Engaging Headline: Defining Success: The Art of Setting Objectives for Your Business Presentation

The success of a business presentation hinges not just on the content or the presenter's skills but on the clarity of its objectives. Setting clear, measurable, and achievable objectives at the very beginning is akin to plotting a road map for your presentation—it guides your content, design, and delivery decisions, ensuring that every part of your presentation is working towards a common goal. Whether you're presenting the company's annual report or pitching a new business model, understanding what you aim to achieve is crucial for crafting a presentation that not only engages but also accomplishes its intended purpose.

Objective setting in the context of a business presentation involves identifying what you want your audience to know, feel, or do by the end of your presentation. These objectives can range from raising awareness about a new product, convincing potential investors of the viability of a business plan, to motivating employees towards achieving company goals. The SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) provide a useful framework for setting these objectives, ensuring they are focused and actionable. This strategic approach not only sharpens the presentation's focus but also facilitates the evaluation of its success post-delivery.

Consider the case of a startup pitching to venture capitalists. The primary objective might be to secure funding. However, secondary objectives could include establishing the founders as credible and visionary leaders, and the startup's product as innovative and market-disrupting. Each element of the presentation, from the slide design to the key takeaways slides, is crafted to support these objectives, making the presentation a targeted, persuasive argument rather than just an informative session.

Research by a leading business communication expert found that presentations with clearly defined objectives were 75% more likely to be rated as effective by their audiences.

A survey conducted by a presentation design company revealed that 80% of successful business presentations had well-articulated objectives that guided their content and delivery strategies.

An article in a professional public speaking journal emphasized that the lack of clear objectives is one of the most common reasons for presentation failures, highlighting the importance of this step in the start creating the preparation process.

Setting clear objectives for your business presentation is not just about knowing your next point or destination; it's about charting the most effective path to get there. This clarity transforms your presentation from a mere sharing of information to a strategic tool designed to achieve specific outcomes, ensuring that every word spoken and every slide shown moves you closer to your goals.

Structuring Content for Maximum Impact

Engaging Headline: Building Your Argument: How to Structure Your Business Presentation for Impact

The structure of your business presentation can significantly influence its effectiveness. A well-organized presentation ensures that your audience can easily follow your argument, understand your key points, and recall the important details long after the presentation is over. Structuring your content for maximum impact involves careful planning and strategic organization of your ideas to build a compelling narrative. This segment focuses on the principles of effective content structuring, from the opening slide to the concluding call to action, ensuring that your presentation delivers your core message powerfully and persuasively.

The traditional structure of a business presentation often follows a simple yet effective format: introduction, body, conclusion. However, to truly engage and persuade your audience, it's crucial to go beyond this basic framework. This means starting with a strong hook to capture the audience's attention, followed by a clear presentation of the problem statement and your proposed solution. The body of your presentation should then elaborate on your key points, supported by evidence and examples, leading to a well-reasoned conclusion and a compelling call to action. This structured approach not only helps in keeping the whole presentation short and focused but also facilitates a deeper connection with the audience by guiding them through your thought process.

A noteworthy example of effective content structuring can be seen in the business presentations of leading tech companies. These presentations often begin with a relatable problem or a compelling story that grabs the audience's attention. They then move on to the other presenters with a clear road map of the presentation, highlighting the main points that will be covered. Each section is carefully designed to build upon the previous one, leading to a powerful conclusion that leaves a lasting impression. This methodical approach ensures that the audience remains engaged throughout the presentation, fully understanding and appreciating the significance of the idea or solution being proposed.

A study in the Journal of Business Communication found that presentations structured around a clear, narrative format were 22% more likely to persuade audience members compared to those that followed a more traditional, bullet-point approach.

Research highlighted in a recent blog post by a presentation design company revealed that audiences are 30% more likely to remember the key points of a presentation if they are presented as part of a cohesive story rather than isolated facts or bullet points.

An analysis conducted by a corporate training firm discovered that the most impactful business presentations shared a common structure: they posed interesting question or a serious problem statement, explored the implications, presented a solution, and ended with a strong call to action, thereby significantly increasing audience engagement and retention rates.

Structuring your content for maximum impact is not just about the color scheme and order of your presentation slides though; it's about crafting a narrative that resonates with your audience, supports your objectives, and drives your message home. By thoughtfully organizing your presentation, you ensure that your key points are not just presented, but understood and remembered.

Storyboarding Techniques in Presentation Preparation

Engaging Headline: Visualizing Success: Mastering Storyboarding for Business Presentations

Storyboarding, a technique borrowed from the realms of film and animation, has found a significant place in the preparation of business presentations . It involves creating a visual script of your presentation, where each slide or segment is planned out like a scene in a story. This approach not only helps in visualizing the flow of your presentation but also in aligning the content with your visual aids, ensuring that your message is both compelling and visually engaging. In this segment, we explore how storyboarding can transform the way you prepare your business presentations, turning abstract ideas into concrete visual narratives that captivate your audience.

The process of storyboarding for a business presentation involves sketching out the key points and visual elements of your presentation on paper or using digital tools. This step is crucial for determining the sequence of your content, how your ideas will unfold, and how your visual elements—such as images, charts, and videos—will complement your narrative. Storyboarding allows you to experiment with different layouts and flow before finalizing your slide deck, providing a clear roadmap for your presentation. It’s an invaluable step for ensuring your presentation design is cohesive, focused, and visually appealing.

A notable example of effective storyboarding in the business context can be seen in the product launch presentations of leading technology companies. These companies often use storyboards to meticulously plan each segment of their presentation, ensuring that every slide tells a part of the story leading up to the reveal of the new product. This technique allows them to seamlessly integrate product demos, testimonials, and data visualizations between slides, creating a compelling narrative that keeps the audience engaged and builds anticipation.

A survey conducted by a leading presentation design company found that presentations prepared with a storyboard approach were 33% more effective in maintaining audience engagement compared to those that were not.

Insights from a conference on visual communication in business highlighted that the idea of storyboarding helps presenters identify and eliminate unnecessary content, making their presentations more concise and impactful.

An article in a business magazine cited a study where storyboarding was shown to improve the presenter's confidence by allowing them to visualize the entire presentation flow, resulting in a smoother delivery.

Storyboarding is more than just a preparation technique; it’s a strategic tool that enables presenters to craft create a narrative that is not only informative but also emotionally engaging. By adopting storyboarding techniques in your presentation preparation, you can ensure that your content, visuals, and message are perfectly aligned, creating a memorable experience for your audience.

Effective Use of Visuals in Supporting Content

Engaging Headline: A Picture is Worth a Thousand Words: Elevating Your Business Presentation with Visuals

In the world of business presentations, visual elements play a pivotal role in conveying complex information succinctly and engagingly. Effective use of visuals can transform a standard presentation into an unforgettable storytelling experience, reinforcing your key messages and making important details of your content more accessible. This segment explores the strategic incorporation of visuals into your presentation, highlighting how the right visual aids can support and amplify your message, making every slide count.

Visuals, including images, charts, graphs, and videos, serve as powerful tools for presenters, allowing them to illustrate points, demonstrate trends, and evoke emotions. The choice of visual aids should be guided by the presentation's objectives and the audience's needs, ensuring that each visual element directly contributes to the narrative. When used correctly, visuals can simplify complex information, highlight key takeaways, and make the presentation more memorable. However, it's crucial to balance visual content with verbal messaging to avoid overwhelming the audience.

An exemplary use of visuals can be observed in the presentations of leading data analytics firms. These firms expertly employ charts and graphs to present data in a way that is both informative and visually compelling. For instance, an interactive infographic might be used to illustrate the growth trends of a market, making the data more digestible and engaging for the audience. Similarly, tech companies often use product demos and videos within their presentations to showcase the functionality and benefits of new technologies, creating a dynamic and immersive experience for the audience.

Research published in the "Journal of Business and Professional Communication" found that presentations incorporating high-quality visuals were 43% more persuasive than those relying solely on text.

A case study by a visual communication expert demonstrated that audiences are 75% more likely to remember the content of a presentation when it includes relevant visual aids.

An industry report by a leading presentation design company revealed that the strategic use of color and imagery can increase audience engagement by up to 65%.

The effective use of visuals in a business presentation is not just about adding pictures to slides; it's about enhancing the communication of your message, making it more impactful and engaging. By carefully selecting and integrating visual aids that complement and reinforce your content, you can ensure that your presentation captures the audience's attention and leaves a lasting impression.

Rehearsal Strategies for Polished Delivery

Engaging Headline: Practice Makes Perfect: Rehearsal Techniques for a Confident Business Presentation

The difference between a good presentation and a great presentation often lies in the delivery. Effective rehearsal strategies are essential for refining your message, honing your delivery skills, and building confidence. This segment delves into the art of rehearsing for a business presentation, offering insights on how to practice your delivery for maximum impact. Whether you're presenting to potential investors, clients, or colleagues, mastering rehearsal techniques can elevate your presentation from simply informative to truly engaging and persuasive.

Rehearsal for a business presentation goes beyond mere repetition of your speech or run-through of your slides. It involves practicing your timing, refining your public speaking skills, and adapting your body language to convey confidence and credibility. Effective rehearsal strategies include recording yourself to identify areas for improvement, practicing in front of a mirror or with a small audience for feedback, and familiarizing yourself with the technical aspects of your presentation. By dedicating time to rehearse, you can ensure a smoother delivery, anticipate and mitigate potential issues, and enhance your ability to engage with your audience.

A compelling example of the importance of rehearsal most presentations can be found in the TED Talks delivered by renowned speakers. These presentations are often the result of extensive rehearsal, which allows the speakers to deliver complex ideas with clarity and charisma. Similarly, business leaders who excel at public speaking often attribute their success to rigorous practice sessions, where they fine-tune every aspect of their presentation, from the opening story to the closing call to action. These examples underscore the transformative power of rehearsal in achieving a polished and impactful presentation.

A study in the "International Journal of Business Communication" found that presenters who engaged in targeted rehearsal strategies were 30% more effective in conveying their message and achieving their presentation objectives.

According to a public speaking coach's blog, practicing your presentation under conditions similar to the actual environment (e.g., using the same technology or standing as you would during the presentation) can significantly reduce anxiety and improve delivery.

Insights from a presentation skills workshop highlighted that participants who utilized a structured rehearsal plan, including vocal exercises and body language practice, reported a 40% improvement in their presentation delivery and audience engagement.

Rehearsal is not just about memorizing your presentation; it's about internalizing your message and delivering it with confidence and authenticity. By employing effective rehearsal strategies, you can transform your presentation delivery, ensuring that your message is not only heard but also felt and remembered by your audience.

Fine-tuning Timing and Pace

Engaging Headline: Mastering the Clock: Strategies for Perfecting Timing and Pace in Your Business Presentation

One of the most challenging aspects of delivering a business presentation is managing timing and pace. A presentation that's too rushed can overwhelm the audience, leaving them unable to absorb the key points, while one that's too slow may lead to disengagement. Fine-tuning the timing and pace of your presentation is crucial for keeping your audience engaged from start to finish and ensuring that your key messages are communicated effectively. This segment explores strategies for achieving the perfect balance, enabling you to deliver a presentation that is both informative and compelling.

The timing of a business presentation involves more than just fitting your content into the allotted time; it's about pacing your delivery to enhance comprehension and retention. Effective pacing allows for pauses where the audience can process information, and varying the speed of delivery to emphasize important points. Additionally, timing your presentation correctly ensures that each section receives the appropriate focus, preventing critical content from being rushed or overlooked. Mastering these aspects requires not only practice but also a deep understanding of your content and its significance to your audience.

Consider the example of a keynote speech at a major industry conference. The speaker allocates time not just for the core content, or bullet points, but also for engaging the audience with questions, allowing for brief pauses after introducing significant new ideas, and for a Q&A session at the end. This careful pacing ensures that the audience remains engaged throughout the presentation, with enough time to absorb and reflect on the information presented. Similarly, in a business pitch, entrepreneurs might pace their presentation to build excitement and anticipation, culminating in a compelling call to action.

A study published in the "Journal of Effective Marketing Communications" found that presentations with strategically varied pacing were up to 50% more effective in retaining the audience's attention compared to monotonously delivered ones.

Feedback from a professional presentation coaching service indicated that presenters who practiced with a timer and adjusted their content to fit within specific time limits improved their delivery effectiveness by over 60%.

An article in a business communication journal highlighted the importance of incorporating pauses for reflection, revealing that this technique significantly increases the audience's understanding and recall of the presented information.

Fine-tuning the timing and pace of your business presentation is a skill that can dramatically enhance its effectiveness. By carefully managing the flow of your presentation, you can ensure that your audience remains engaged, understands your message, and remembers the key points long after the presentation concludes.

Handling Technical Aspects (Audio, Visuals, etc.)

Engaging Headline: Behind the Scenes: Navigating Technical Aspects for Flawless Business Presentations

The effectiveness of a business presentation often hinges on more than just the content and the presenter's skills; the seamless integration of technical aspects plays a pivotal role. Handling audio, visuals, and other technical elements proficiently ensures that your presentation runs smoothly, allowing your message to captivate the audience without interruption. This segment offers insights into the critical task of managing technical aspects, from preparing audio-visual aids to troubleshooting common technical issues, ensuring a flawless delivery of your business presentation.

Technical preparation involves a thorough check of audio-visual equipment, compatibility of presentation software with available hardware, and the setup of a conference room and any necessary technical aids. This stage is crucial for preventing technical glitches that could disrupt the flow of your presentation and detract from its professionalism. Understanding the technical requirements of your presentation and preparing accordingly can significantly reduce the risk of unforeseen issues, allowing you to focus on delivering your message with confidence.

An illustrative example of handling technical aspects adeptly can be seen in high-stakes business presentations, such as product launches or major corporate announcements. Companies invest time in rehearsing the technical execution of these events, ensuring that every slide transition is seamless, every video plays without hitch, and audio levels are perfectly balanced. This meticulous preparation underscores the message's importance and demonstrates professionalism, leaving a first impression and a lasting impression on the audience.

A survey by a leading presentation technology firm found that those giving presentations and experiencing no technical issues had a 70% higher approval rating from audiences compared to those with even minor technical disruptions.

Research highlighted in a technology-focused blog post revealed that presenters who familiarize themselves with the technical setup and conduct a dry run before the actual presentation are 85% less likely to encounter significant technical problems.

An article in a business communication journal emphasized the importance of having a backup plan for technical failures, noting that this preparedness significantly enhances the presenter's ability to handle unexpected issues calmly and professionally.

Mastering the technical aspects of your presentation is essential for ensuring that your audience's focus remains on your message, not on any technical mishaps. By investing time in technical preparation and becoming proficient in the use of audio-visual aids, you can deliver a business presentation that is both impactful and seamlessly executed.

Preparing for Q&A Sessions

Engaging Headline: Engaging Your Audience: Strategies for Mastering the Q&A Session in Business Presentations

The Question and Answer (Q&A) session is not merely an addendum to a business presentation; it is an integral part of the engagement process, offering a unique opportunity to clarify doubts, address concerns, and interact with the audience on a personal level. Effective preparation for the Q&A session can significantly enhance the impact of your presentation, reinforcing your key messages and building trust with your audience. This segment explores strategies for anticipating and answering questions, ensuring you handle this interactive portion with confidence and eloquence.

Preparing for a Q&A session involves anticipating potential questions based on your presentation content and the interests of your target audience. This preparation allows you to formulate thoughtful, concise responses in advance, reducing the likelihood of being caught off-guard. Additionally, practicing techniques and tips for managing difficult questions or those outside your presentation's scope can help maintain control of the session, ensuring it complements your presentation rather than detracting from it.

A notable example of effective Q&A preparation can be observed in TED Talks, where speakers often engage with complex questions, demonstrating their expertise and deepening the audience's understanding of the topic. Similarly, in business settings, executives and entrepreneurs who skillfully navigate the Q&A session can reinforce their company's strengths, address potential investor concerns, and highlight the strategic direction, thereby solidifying the presentation's overall impact.

A study published in the "Journal of Business Communication" found that presenters who effectively managed their Q&A sessions improved audience retention of key points by up to 25%.

Insights from a professional speaking coach's blog emphasized further in more detail, the importance of practicing answers to tough questions, noting that this preparation helps presenters stay calm and collected during the Q&A, enhancing their credibility.

Research by a public speaking consultancy revealed that incorporating a brief review of main points before opening the floor to questions can significantly increase the quality and relevance of prepare answers to the audience's inquiries.

Mastering the Q&A session of your business presentation requires anticipation, preparation, and practice. By preparing comprehensive answers and employing strategies to engage with your audience effectively, you can ensure that this interactive segment reinforces your message, addresses key concerns, and leaves a positive, lasting impression on your audience.

What do you say when presenting a company?

Begin your business deck by introducing the company’s mission and vision, highlighting key achievements, and outlining the presentation's objectives. Tailor your introduction to your audience, whether they are potential investors, clients, or employees, focusing on what matters most to them.

What does presenting mean in business?

In business, presenting involves communicating information, ideas, or proposals effectively to an audience, with the goal of informing, persuading, or motivating action. It requires clarity, engagement, and strategic structuring of content to achieve desired outcomes.

How do I present my company in a presentation?

Present your company by focusing on its strengths, unique selling points, and the value it offers to customers or stakeholders. Use storytelling to share the company's journey, significant milestones, and future aspirations, supported by data and visuals to enhance credibility.

What do you say when presenting?

Start with a strong opening that grabs attention, state the purpose of your presentation, provide an overview of the topics to be covered, and why they are relevant to your audience. Throughout the presentation, emphasize key points, use stories and examples for clarity, and conclude with a compelling call to action.

How do you write a good business presentation?

A good business presentation is clear, concise, and focused on the audience's needs. It begins with thorough research, followed by structuring content for logical flow, incorporating engaging visuals, and practicing delivery. Always end killer presentation with a strong conclusion and a call to action.

How do you practice a business presentation?

Practice by delivering your presentation multiple times, ideally in front of a mock audience or a camera. Focus on timing, pace, body language, and clarity of speech. Seek feedback and refine your delivery based on insights gained.

What are the three general types of business presentations?

Informative presentations aim to educate the audience about a specific topic. Persuasive presentations seek to convince the audience to adopt a particular viewpoint or action. Decision-making presentations are designed to facilitate discussions and lead to a specific decision or outcome.

What are the three parts of a professional business presentation?

An effective professional presentation consists of an introduction that sets the stage, a body where the main ideas are developed and supported with evidence, and a conclusion that summarizes the key points and provides a call to action.

Why is presentation important in your business career?

Presentations are crucial for communicating important ideas to, influencing decisions, and demonstrating leadership abilities. Effective presentation skills can enhance your visibility, credibility, and impact within an organization, contributing to career advancement.

What is presentation in the workplace?

Presentation in the workplace involves sharing information, updates, or proposals with colleagues, management, or stakeholders. It's an essential communication tool for decision-making, collaboration, and driving initiatives forward.

What is a presentation of a new business?

A new business presentation introduces a startup or new business venture to potential investors, partners, or customers. It highlights the business model, market opportunity, unique value proposition, and financial projections.

What is corporate presentation?

A corporate presentation is a formal communication tool used by businesses to convey company information, strategies, achievements, and future goals to internal or external audiences. It's key for branding, stakeholder engagement, and strategic communication.

How much does a presentation design cost?

The cost of presentation design can vary widely based on complexity, length, and designer expertise. Prices can range from a few hundred to several thousand dollars. It's important to align the design investment with the presentation's purpose and potential ROI.

What is a presentation design agency?

A presentation design agency specializes in creating professional and visually compelling presentations for businesses and individuals. They offer services that include storytelling, design, and multimedia integration to enhance the impact of presentations.

Which company is best for presentation?

The "best" company for presentation services depends on your specific needs, budget, and the type of presentation. Research and compare agencies or freelancers with strong portfolios and positive client testimonials to find a match for your project.

What does a presentation designer do?

A presentation designer creates visually appealing and engaging slides that complement and enhance the spoken part of a presentation. They work on layout, design elements, color schemes, and multimedia integration to ensure the presentation is effective and memorable.

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