Top 10 Cover Letter Tips (+ Mistakes To Avoid)

Mike Simpson 0 Comments

top cover letter tips

By Mike Simpson

Ah, the cover letter. While it seems like writing a cover letter would be so incredibly simple, it’s often one of the most intimidating parts of the application process. Why? Well, there are quite a few reasons.

With a cover letter, you have to showcase your capabilities differently than you would in a resume. If you’re new to cover letters, that alone could be enough to set you on edge.

Plus, cover letters can feel a lot like bragging. It’s a one-sided conversation, where you tout your abilities to an audience that isn’t answering. That, too, can be a bit uncomfortable.

But that doesn’t mean you should shy away from creating one. With the right cover letter tips, you can create an effective cover letter that boosts your job search prospect. Ready to make the most of this little document? Then, come with us as we explore how to do just that.

What Is a Cover Letter? What Are They Used For?

Before we dig into any cover letter tips, let’s take a step back and answer a couple of basic questions.

First, what is a cover letter?

Well, a cover letter is a critical document that takes the form of a traditional letter. It lets you introduce yourself to the hiring manager in a way that isn’t possible with a resume alone. In many ways, it allows you to extend a more meaningful digital handshake.

Generally speaking, resumes are fact-based documents. You list your achievements, using a bullet point approach. It’s succinct, targeted, and straightforward.

Cover letters have more flow. You can use “I” statements and describe yourself. You can showcase your personality, both in the way you write and the points you choose to cover. While it needs to be relevant to the position you want to land, a cover letter is more conversational.

A second question that frequently crosses job seekers’ minds is, what are cover letters used for? After all, your resume highlights your skills, traits, and achievements. Do you really need anything more than that? Well, yes, you do.

Your resume has to be incredibly focused and concise , and the presentation of your abilities often feels a bit rigid. It’s hard to showcase your personality in a resume. Plus, you don’t have a lot of room to explain various details. Sometimes, that works against you.

With a cover letter, you give yourself that room. You can cultivate a narrative, sharing aspects of your story that have no place on a resume. Got a gap in your work history? You can discuss why in your cover letter. Switching careers? You can explain your choice and tap on how your skills are transferable in a cover letter.

Now, that doesn’t mean you want to get too personal – we’ll dig into that more in a bit – a cover letter does give you some freedom of expression. When used well, it can make a world of difference, helping you stand out from the pack and land an interview.

Characteristics of a Good Cover Letter

What to put in a cover letter? That’s likely a question running through your mind. Luckily, the answer isn’t challenging.

Now, we’ve covered the various structural aspects of an effective cover letter before, so we’ll just tap on them briefly here.

Just like resumes, cover letters need the right components and structure. You want to address a cover letter the right way and choose the correct cover letter format .

If you aren’t sure where to begin, your best bet is to start with a cover letter template . You can also review some cover letter examples to get moving in the right direction.

Just remember, if you’re using examples, don’t copy them verbatim even if they are a good match for your capabilities. There’s always a chance that a hiring manager is going to check your cover letter for plagiarism and, if they discover you pulled yours straight from another website, you can kiss that job goodbye.

At the opening of your cover letter – after you’ve covered your and the hiring manager’s contact information along with a greeting – you need to introduce yourself. Also, in the first paragraph, mention the job title and department of the position you’re going after. If you’re applying to a recruiter that fills openings at multiple businesses, list the company name, too. That way, there’s no doubt as to why you’re writing.

After that, when you are deciding what to put in a cover letter, drawing the hiring manager in needs to be your goal. How do you do that? By targeting the content.

You already know that tailoring your resume is important; the same is true of your cover letter. You don’t want to send out a generic form letter. That won’t pack a punch.

Instead, you want your cover letter to showcase why you’re the best fit for this specific job. When you’re writing a cover letter, it’s all about creating a standout value proposition. You need to highlight how your capabilities will help the company thrive. You can’t do that without tailoring the content.

Luckily, the process isn’t unlike targeting a resume. If you get to know the STAR Method and the Tailoring Method , you can use many of those techniques in your cover letter, too.

Awesome, right?

Usually, you’ll extol your virtues and present a standout value proposition in two or three body paragraphs. Then, it’s time for an amazing closing.

Express your appreciation. Reaffirm your interest. Say, “thank you.” Let them know you’re looking forward to hearing back and how you intend to follow up. Then, sign off, listing your LinkedIn page or personal branding website after your signature.

Keep the overall length of your cover letter reasonable. Usually, you are aiming for about one page, with one opening paragraph, two or three body paragraphs, and a closing paragraph.

Common Cover Letter Mistakes

Alright, we are getting closer to the amazing cover letter tips that will help you stand out from the masses. But before we start on those, let’s take a minute to cover something else important: what not to do.

Cover letter mistakes can turn a great cover letter into a terrible one. That’s why avoiding missteps is essential. So, without further ado, here are three things you don’t want to do.

1. Not Writing a Cover Letter

In reality, the biggest cover letter mistake you can make is not writing one. Even if the application doesn’t make one mandatory, skipping it will usually hurt you.

After all, 26 percent of recruiters view cover letters as important when they are trying to make hiring decisions. Why? Think about it. Cover letters help them learn more about candidates. If they really want to find the cream of the crop, reviewing job seeker cover letters can help them do it.

Plus, 52 percent of hiring managers would give more attention to a resume with a cover letter. When you add a good cover letter to your resume, you’re going the extra mile. It takes effort to create one of the best cover letters around, and hiring managers will notice that you gave it your all.

In nearly all cases, creating an effective cover letter works in your favor. That’s why skipping it is generally a bad move.

There is one situation where you don’t want to submit a cover letter: when the instructions specifically say not to. If you send one in anyway, you’re not following the directions. Even if you literally wrote the most spectacular cover letter ever created, you failed to do what the instructions said, and that usually means a one-way trip to the discard pile.

2. Making It All About You

Alright, we admit this mistake is a bit counter intuitive. After all, aren’t you supposed to tell the hiring manager why you’re amazing? Well, yeah, you are.

The trick is how you approach it. It shouldn’t be “me, me, me.” Instead, it needs to explore what you can do for the company.

You’re creating a value proposition. You need to position yourself as a solution to specific company challenges. How do you do that? Start by scouring the job description .

As you look at the vacancy announcement, look for insights about how this role functions based on the bigger picture. What critical duties will the new hire handle? How does this employee push the company towards its goals and broader success?

Once you figure that out, showcase how you can do that for the company.

Now, this doesn’t mean you rehash what’s on your resume. No, no, no. Redundancy is never good. Instead, you want to cover points that don’t work in your application elsewhere, or add context about your capabilities that didn’t fit on your resume. That’s how you make your value proposition stronger.

3. Being Too Personal

Showcasing your personality is a good idea, but that doesn’t mean you need to give the hiring manager intimate details about your life. The focus needs to be on your professional capabilities, not your strange hobby, your recent back surgery, or that you’re relocating because your ex was a nightmare.

If you cross the line, there’s a good chance that the hiring manager is going to have immediate doubts about you as a candidate. They may figure that you don’t know what is or isn’t appropriate to discuss in a professional environment, at a minimum.

Oversharing doesn’t help you stand out, at least, not in a good way. So, resist the urge to tell them about any aspect of your life that isn’t highly relevant to the job.

Remember, cover letters are short. Don’t waste real estate on something that isn’t making your value proposition stronger.

Top 10 Cover Letter Tips

Now it’s time for what you’ve been waiting for. Here are 10 cover letter tips that can help you make yours as awesome as possible.

1. Make It a Document, Not Just an Email

Alright, this piece of cover letter advice might seem a bit weird in the digital age. After all, if you’re applying via email, why shouldn’t you just put your cover letter in the body of the message?

Well, the thing is, many hiring managers still print out the attachments. A surprising number of companies rely heavily on paper files. If your cover letter isn’t in a separate document, it might not get printed. That means it gets detached from the rest of your application.

Make sure your cover letter is printable, and not just as an email. That way, if this hiring manager prefers to review paper documents, you’re covered.

2. Use Keywords

If the company you want to work for uses an ATS, there’s a chance your cover letter and resume will go through a keyword screening. That can work in your favor, giving you another place to get some valuable keywords in.

Now, you don’t want to just regurgitate what’s in your resume. Instead, if you didn’t get a chance to tap on a keyword in your resume (or could only fit it in once), you can use your cover letter to cover it.

3. Watch Your Sentence Structure

Since you’re writing about yourself, you may have a tendency to start every sentence with “I.” While you can do that on occasion, if every sentence starts “I,” one after another, the tone of your cover letter is going to be a miss.

Similarly, if every sentence is the same length, you’ll run into trouble. It makes your cover letter sound monotonous and, monotonous often equals boring. You’re trying to catch the hiring manager’s attention, so mix things up a bit.

Make sure you use different starting words and vary your sentence length. It’ll make your cover letter more interesting, and that’s ridiculously important.

4. Talk About Them

Creating a value proposition means showing how your skills will make life easier for them. Discuss yourself but only in the context of applying your capabilities to solve their problems. That makes you look like a solution, and that’s what you really want.

One of the simplest ways to pull this off is to identify a pain point. Then, you can mention it briefly and follow that up with how you can make it easier to overcome. Easy peasy.

5. Match Tone

Hiring managers need to find candidates that are also great culture fits. If you want to highlight yourself as a potential match, use the company’s tone as a guide.

See what language they use in social media posts, mission and values statements, website, and job ad. Then, convey a similar tone, while keeping things professional. It’ll make you seem like a better fit, and that’s a great thing.

6. Use Numbers

Quantifying your cover letter is just as important as quantifying your resume. Numbers stand out visually and provide valuable context. So add in some digits whenever it’s appropriate.

7. Make the Most of Your Opening Line

While your first paragraph needs to serve as an introduction, that doesn’t mean you have to start with, “My name is…” In fact, you shouldn’t. Your name is at the top of the page, so you don’t need to repeat yourself.

Similarly, starting with, “I’m applying to [position]…” won’t help you stand out. While you do need to cover that information, consider making your first sentence something different.

Use a relevant quote. Highlight your professional motto. Lead with a brief anecdote. Any of those options are fairly unique, and may increase your odds of standing out.

8. Go Image-Free

Pictures, graphics, emojis… they don’t usually have a place in a cover letter. Plus, if your cover letter is screened by an ATS, anything other than text can confuse the system, and that could hurt you. So, leave the images out.

9. Skip Cliches

If you want to be unmemorable, rely on cliches. Phrases like “go-getter” and “team player” won’t help you. You’re better off using your achievements to showcase those traits than telling the hiring manager you have them.

10. Follow the Directions

If there are any directions regarding the cover letter, follow them to the letter, period. Failing to follow the instructions won’t result in anything but a rejection.

Putting It All Together

Ultimately, all of the cover letter tips above can help you stand out from the crowd. Make use of every single one. That way, you can stand out from the crowd for all of the right reasons.

Remember, you’re an exceptional candidate. Let that shine through in your cover letter.

top cover letter tips

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

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top cover letter tips

The 46 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

→ Click here to access 5 free cover letter templates [Free Download]

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

top cover letter tips

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

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Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

good cover letter examples, standard

good cover letter examples, short and sweet

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

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2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Top 21 Cover Letter Tips [to Land the Job!]

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You’ve narrowed in on the perfect job and you’ve got your resume down.

There’s one more step before you send out that application: the cover letter.

The cover letter is ESSENTIAL in the job application process. It complements your resume by giving the hiring manager a taste of your personality and enthusiasm for the position.

If you’re wondering whether you’re doing it right, stop worrying. We’ve got you covered!

In this article, we’ll give you all the cover letter tips you’ll ever need!

We’ve divided  our cover letter tips into three main parts, in order of importance:

  • Essential Tips - These tips are fundamental to writing a killer cover letter.
  • Important Tips - These cover letter tips are also important, but not as essential.
  • Nice-to-have Tips - Not super important, but these tips can still be a nice addition to your cover letter.

9 Essential Cover Letter Tips

Tip #1 - get the basics right.

Before we get into any of the other tips, we want to make sure you know what a great cover letter looks like .

In a nutshell, a cover letter consists of six main parts:

  • A header , which contains your contact information
  • A greeting for the hiring manager
  • The opening paragraph , where you open with an attention grabber and list your top achievements
  • The second paragraph , where you explain why you’re the perfect candidate for the job
  • The third paragraph , where you explain why you’re compatible with the company, its work culture, and its goals
  • The closing remarks

best tips for cover letter structure

Tip #2 - Tailor your cover letter to the position

You might be tempted to write one awesome cover letter and use it for every position you apply to.

After all, if it’s so good, it should work everywhere, right?

The thing is, the whole point of a cover letter is to show your achievements and enthusiasm about the particular company and position you are applying to.

Different positions have different requirements and responsibilities. You can convince a recruiter to hire you if you make a case for why you’re great for that particular position , not why you’re great in general. 

This is why a one-letter-fits-all approach does not work.

To personalize your cover letter to the exact position you are applying for, you should:

  • Identify the position’s key responsibilities and get a sense of what kind of person they are looking for.
  • Write a cover letter that demonstrates how you can handle those responsibilities and how you’re the right person for the job.

Both candidates are applying for the position of brand development manager in company XYZ.

I am responsible and creative. I have also done well in all my previous positions. I enjoy the work culture in your company and I believe I would be a great fit here.

A brand development management position in XYZ is key to successfully launching XYZ’s brands into e-commerce. In my previous positions, I have led 14 projects and have developed four separate brand launch plans, all of which have raised awareness of the brands within 6 months of the launch plan application.

Rose obviously sends the same cover letter to all job applications because there is nothing position-specific about the way she describes her skills. 

Candance, on the other hand, has identified the position’s requirements and key roles and demonstrates how she’s a great fit for it.

Now, which one would you hire based on what you read?

Tip #3 - Use your professional email

This might sound obvious, but it’s something important that might easily slip your attention.

If you use that [email protected] email you made in the fourth grade in your cover letter, the hiring manager immediately X-s you out.

No silly puns and no pop culture references: use a professional email that has your first name and last name.

Tip #4 - Don’t repeat your resume

The hiring manager already has your resume. If you simply repeat the information you’ve provided there, what’s the point in writing a cover letter at all?

So what exactly can you say besides what they already know?

Think of the cover letter as the “story” behind your resume. Write about what makes you passionate to do what you do and why you’re a good fit for the position.

Let’s say that in your resume you mention that you worked as a tech assistant and highlighted your key responsibilities. 

In your cover letter, you want to highlight how working as a tech assistant prepared you for the position you are applying for and why you’re passionate about joining the team. 

This way, the hiring manager can also see part of your personality and motivation.

Tip #5 - Make it easy to read

You might be tempted to use long, convoluted sentences and SAT words to show how you’re a professional, sophisticated person.

You don’t want the hiring manager to spend five minutes on one sentence wondering just what the heck you are trying to say.

Keep your language simple and your sentences short and straightforward.

Tip #6 - Keep it short

This one’s pretty simple: don’t drag out your cover letter. One page is more than enough.

The golden rule is to keep it between 250-400 words long in 3-6 paragraphs .

You don’t want to risk the hiring manager getting tired and stopping halfway through reading it.

Tip #7 - Follow submission instructions

The company usually specifies the format you should use when submitting your application.

Look out for specifications about:

  • File format (Word, PDF)
  • Font & margins
  • Content specifics, like which sections or contact information to include

Follow those instructions to a T or the Applicant Tracking System (ATS) might end up not reading your file at all .

If there is nothing specific in the job posting, your best bet is to submit your cover letter in PDF format . Use the same font and design as your resume to enhance your personal brand .

You can pick one of our custom Novorésumé cover letter templates and start writing. 

cover letter tips and templates

Once you’re done creating your resume, it automatically downloads as a PDF.

Tip #8 - Proofread your cover letter

Once you’re done writing, make sure your cover letter doesn’t have any spelling mistakes or grammatical errors. They’re absolute turn-offs for recruiters.

Use a spelling checker or the online writing app Grammarly to make sure your letter is flawless.

Tip #9 - Match your cover letter with your resume

Want your application to stand out from the rest?

Match your cover letter style & formatting to your resume.

CIt will make you more memorable as a candidate and show that you care to put in the extra effort by presenting a unified application package.

And you know what's the best part? Creating a matching resume and cover letter doesn’t have to be hard!

At Novorésumé, each of our resume templates comes with a matching cover letter design, so all you have to do is pick a style you like, and half the work is already done for you. 

cover letter resume matching tips

9 Important Cover Letter Tips

Tip #1 - address the letter to the hiring manager.

The days when you used “To whom it may concern” or “Dear Sir/Madam” to address your cover letter are long gone.

The best practice is to address your cover letter directly to the hiring manager , as “Dear Mr. Doe”.

That’s usually the head of the department you are applying for or the HR manager.

How can you find his or her name??

  • Check the job posting for any contact details.
  • Check the company’s LinkedIn and website for the job title.
  • Ask any contacts you might know inside the company.

If you still don’t have any clue who to address your cover letter to, here’s what you can use:

  • Dear [Department] Team,
  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager

Tip #2 - Open up with your achievements

The first impression you make is vital because you only get one chance, and it can make or break your application.

The opening paragraph of your cover letter serves as the first impression to the hiring manager. He or she has countless cover letters to read so yours should pop out from the start.

Thus, you must start outlining why you’re a great candidate for the position in the introduction .

Let’s demonstrate how to do it correctly by looking at the two examples below.

What’s the difference between these two cover letter introductions :

“My name is Justin Brown and I would like to contribute towards ABC’s goal to create an outstanding visual experience for end customers throughout the world. Previously, I’ve worked for XYZ, a renowned graphic design company, for 5 years, where I helped create high-quality visual designs from concept to specs to final product. I believe my updated industry experience, along with my ability to adjust between the bigger picture and concrete problems, as well as my attention to detail, makes me the right candidate for the position.”

“Hi, my name is Josh and I really want to work for your company. I heard about the job opening from LinkedIn and decided to apply. I used to work as a graphic designer for XYZ for 5 years, and this is the perfect opportunity for me.”

If there’s one obvious thing, it is that the second one is a WINNING introduction. 

Why? Well, unlike Josh, Justin’s introduction:

  • Opens with an attention-grabbing sentence , highlighting how Justin can contribute directly towards the company’s goals.
  • Outlines his responsibilities and achievements in his previous position.
  • Describes what makes him the perfect candidate .

Meanwhile, Josh’s introduction doesn’t say much about him as a candidate except that he used to be employed for five years. 

Granted, Josh could be better qualified than Justin, but you could never tell from his cover letter. The hiring manager probably stopped reading and added Josh to the “Rejected” pile.

That’s why you should go beyond the basics in your cover letter’s introduction. Make your intent, contribution, and skills known upfront.

Tip #3 - Use bullet points for your qualifications

There’s a good reason why we use bullet points so much:

  • They help us list things effectively 
  • They get the point across
  • They break up the paragraphs into smaller chunks and overall makes the cover letter easier to skim or read
  • They summarize a lot of information in a digestible manner

See what we did there?

That’s what you should do when you list your qualifications in your cover letter as well. 

Instead of writing everything out, use bullet points to sum up all your successes. The hiring manager will be immediately drawn to them and WON’T just skim through your cover letter mindlessly. 

Tip #4 - Use numbers and facts

Whenever you describe your successful experiences, you want to enrich them with actual percentages, numbers, and tangible facts.

When achievements are backed up by real performance metrics, they boost your credibility.

So, instead of simply describing your achievements:

“I have previous experience with transfusion therapies and taking care of people with rare diseases. I also speak three languages, which can come in handy with patients from different nationalities.”

Use the power of numbers (and bullet points) to convince the hiring manager.

My 10 years of experience in the medical field have contributed towards my excellence in:

  • Managing the medical care of 75+ patients with rare diseases.
  • Assisting 25+ patients attending transfusion therapy. 
  • Taking care of 50+ patients from different nationalities, made easy by my fluency in English, German, and Spanish.

Tip #5 - Avoid cliches

Cliches are so overused, they risk making you look as if you have no original thoughts.

Any of the following can be a cliche (but not only):

  • I am a great team player.
  • I am a multi-tasker.
  • I have great attention to detail.
  • I am a good communicator.

After all the insights we’ve shared with you so  far, you might guess why cliches are a NO:

They add nothing of substance to your content. And you want to use the valuable space in your cover letter to showcase why you’re a great fit for the job. 

Whenever you are tempted to write a cliche, twist it by providing facts to back up your experience.

So, instead of saying : 

“I am a great team player”.

Show them why you are one by describing your experience: 

“In my previous position, I worked with five other colleagues from three different departments to arrive at a marketable digital solution for our customers. Working with individuals with diverse opinions taught me the value of effective teamwork, a lesson I am happy to utilize in this position.”

Tip #6 - Use acronyms correctly

Acronyms are great. They save up space and show the hiring manager that you speak the industry lingo, especially if you’re applying for a technical position.

And yes, chances are the recruiter understands all the acronyms you might use in your cover letter. 

Nonetheless, you should never use acronyms thinking the recruiter understands them. Instead,  write the word the first time around and put the acronym into brackets, and then you can go ahead and use just the acronym if it repeats throughout the text. 

Here’s what we mean:

I have two years of experience with Amazon Web Services (AWS). I have specifically worked with Amazon Elasticsearch (AES) in my previous position. I believe the cloud computing service model provided by AWS can be successfully applied to your business model. 

I have two years of experience with AWS. I have specifically worked with AES and AMI in my previous positions.

Tip #7- Don’t include your address

By all means, you should include your contact information in your cover letter.

However, your address or area of work goes into your resume , not the cover letter.

Tip #8 - Don’t apologize

There comes a time when you have to account for possible red flags in your work experience.

These can include:

  • Getting fired or being laid off
  • Having too many short-lived jobs
  • A gap in your resume
  • Lack of experience

You might want to rush and explain these red flags in your cover letter, just to let the hiring manager know there’s nothing to worry about.

We’re here to say NO.

Do not apologize or explain anything you think is “negative”. The hiring manager will bring up any concerns he or she might have in your interview. You’ll have an opportunity to answer there.

Tip #9 - Don’t be arrogant

Just as being apologetic is not a good look, being over-confident is equally damning.

Nobody likes someone cocky, so avoid talking in superlatives or praising your abilities. 

Let your work experience and achievements speak on your behalf.

In my previous position, I surpassed my yearly conversion targets by 34%.

I am a great employee. All my previous managers loved having me around because I was the best at my job.

4 Nice-to-Have Cover Letter Tips

Tip #1 - insert your social media and personal website.

Including your professional social media or personal website adds an extra touch to your cover letter.

Hint: We’re not talking about your Facebook or VSCO. You probably take great pictures of your food, but that will not get you hired.

If you have a LinkedIn, Github, Behance, or Dribble account, however, it can give the hiring manager something extra to look at.

If you have a personal website with your showcased work or portfolio, even better!

Make sure to add a link to those under your contact information

Tip #2 - End with a call to action

Ending a cover letter is usually the hardest part. You’ve described all your achievements, thanked the manager for their time, now what?

We recommend concluding your letter with a “call to action”, inviting your hiring manager to take further steps.

For example, you could write something like: 

“I look forward to further discussing how my legal skills and experience can help ABC with corporate and commercial transactions for its international operations.”

Tip #3 - Use power words and action verbs

Power words and action verbs are selected words you can use throughout your cover letter to make your achievements *pop* more .

So, instead of saying “I was responsible for” fifteen different times, you can use some action verbs to make your language more diverse, like:

  • I managed a team of five people.
  • I facilitated the communication and task allocation of five people.
  • I coordinated a team of five people.

They make your text flow smoothly, enhance the power of your actions, AND make your language more versatile.

If you want to sprinkle some of these magical words in your resume, check out our complete list of 340+ action verbs and power words .

Tip #4 - Get a second opinion

Sometimes when we’re writing we get so lost trying to put our thoughts into words, we lose sight of the bigger picture.

If you have a capable friend, recruiter, or career advisor, it doesn’t hurt to ask them to take a look at your cover letter. 

Have them check it for spelling and grammatical mistakes (just in case you missed any) and whether they think your cover letter does your skills and qualifications justice.

Got the green light?

Ready to go!

And that’s it!

The road to writing your cover letter is filled with Dos, Don’ts, and lots of caffeine. 

We hope you enjoyed the guide and have a good sense of what’s expected of you.

Now stop procrastinating and get to writing!

Or, check out some of our other top articles:

  • How to Write a Resume | Professional Guide w/ 41+ Examples
  • Top Cover Letter Examples in 2024 [For All Professions]
  • How to Write a Motivational Letter (and Get Accepted Anywhere in 2024)

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Top 10 Cover Letter Writing Tips

Advice for Writing a Top Notch Cover Letter for a Job

top cover letter tips

Maddy Price / The Balance

Are you working on a cover letter to send with your resume? It's important that your cover letter makes the best impression, because it's what can help you secure a job interview.

When you need to write a cover letter to apply for a job, it's sometimes the small things that can make a big difference. The closer to perfect your letter is, the better your chances are of impressing the hiring manager.

Follow these tips and techniques for sending a top-notch cover letter, and you will increase your chances of getting an interview.

Select the Right Type of Cover Letter

 Fizkes /  iStock / Getty Images Plus

There are  several types of cover letters  that can be sent to employers and contacts. For example, there are traditional cover letters (also known as application letters ), which are written to apply for specific job openings. If you know some who can refer you for a job, you'll want to write a referral cover letter .

There are also letters of interest (also known as prospecting letters), in which you ask about possible job openings at a company. Cold contact cover letters are written to companies that haven't advertised job openings.

Be sure to choose a type of cover letter that reflects what you are applying for, why you are writing, and what you are requesting.

Go Beyond Your Resume

Chris Ryan / OJO Images / Getty Images

Your cover letter should not be just another version of your resume. Instead, this letter should provide specific evidence of what you will bring to the company .

For your letter, pick two to three skills or abilities you want to highlight. Then offer examples of times you demonstrated those traits.

For example, if you want to highlight your experience and skill tutoring children, provide an example of how you successfully tutored a student. You can include a particular teaching moment when you were particularly successful.

These examples are what will make your cover letter different from your resume.

Whenever possible, include numbers to show how you have added value to previous companies you worked for. In the example mentioned above, you might provide data on how your previous students’ grades improved while working with you.

If you are a recent graduate or otherwise do not have a lot of work experience, you can highlight some of your transferable skills in your resume. Provide evidence from projects, classes, volunteer work, etc. that demonstrates that you have these skills.

Write a Custom Cover Letter for Every Job

A hiring manager can quickly tell if you have written a generic cover letter that you use for every job. That is a quick way to get your application thrown out. Instead, take the time to customize your cover letter so it reflects your interest in the specific position and company you're applying to.

Target each letter to fit the specific job. The best way to do this is to  match your qualifications to the job :

  • First, look carefully at the job listing.
  • Second, select two or three skills, abilities, or experiences that the job requires that you know you have.
  • In your letter, provide examples of times that you demonstrated each of those skills.

Include  keywords  from the job listing in your cover letter as well. For example, if the listing says the ideal candidate has experience with “data-driven decision making,” you might include an example of a time you used data to make a decision or solve a problem.

Take the time to showcase your personality  and explain how you'd be a terrific fit for the position and the company.

It can be ​time-consuming to write a custom cover letter for each job you apply for, but it's important to take the time and effort. A custom letter will help the reader to see, at a glance, that you are a good match for the job.

Don't Point Out What You're Missing

Generally, don’t apologize for anything in your cover letter. There are some things you don't need to include in a cover letter . If you lack a required skill or degree, don’t mention it. That will only highlight what you don’t have. Instead, focus on highlighting the skills and experiences you do have, and explain how they make you a great fit for the job.

However, when you have recent gaps in your work history (within the past year or so), whether from being laid-off and out of work, taking time out from the workplace to spend with your family, traveling, going back to school, or for any reason, your cover letter gives you an opportunity to  explain an employment gap .

If you decide to mention this employment gap in your cover letter, do so very briefly, then quickly return to highlighting your skills and abilities.

Try to Find a Contact Person

It's not always easy to find a contact person to address your cover letter to, but it's worth spending some time trying. When it comes to cover letters, taking the time to get personal is really important. Find out as much as you can about the company and the  hiring manager .

Be sure to address your cover letter to the specific hiring manager who will be reading your letter. If you don’t know who that person is, check out the company website, or even call the company and ask.

If you can’t figure out who will be reading the letter, address your letter with the greeting, “Dear Hiring Manager.”

If you have any contacts at the company who referred you to the job or are willing to put in a good word for you, mention their names in the first paragraph of your letter. This is a great way to gain an employer’s interest. However, make sure you have checked with your contacts in advance and asked if they are willing to give you a referral .

Format Your Cover Letter Properly

It's essential for your first impression to be a good one, because that's a step towards getting an interview. You will want your cover letter to not only to include the proper information, but also to look polished and professional. Therefore, be sure to format your cover letter properly. If you are sending a physical letter, use business letter format. Include your contact information, the date, and the contact information of the employer at the top of the letter.

If you are sending your cover letter as an email , your format will be a bit different. You will also need to include a subject line that mentions your name and the job title.

A  cover letter should not be longer than a page (three to four paragraphs at most).

If your cover letter is a bit too long, you can adjust the margins to give yourself more space.

However, you want to have plenty of white space in your cover letter, so don’t make the margins too small.

Also include a space between your greeting, between each paragraph, and after your closing. This will add white space as well. No matter how you send your cover letter, be sure to pick a simple, readable font . 

Be Yourself and Show Your Personality

You want your cover letter to be professional, but you also should be clear about what you have to offer the employer—and that's you and your credentials. Professional doesn't mean that you have to use awkwardly formal language. Avoid phrases that don’t feel natural, like “Dear Sir or Madam,” or “I wish to convey my sincere interest in a position at your exquisite institution.” Instead, use clear, straightforward language.

Also avoid clichéd, overused phrases that hiring managers are sick of reading (“go-getter,” “team player,” etc.). Replace those phrases with power words like “initiated” and “collaborated.”

You want to come across as polite and professional, but not fake. Don’t use language that feels uncomfortable or corny. Read more about how to show your personality in a cover letter .

Use Cover Letter Examples and Templates

Take the time to review cover letter examples before you start writing your own letter to apply for a job. Examples can give you an idea of how to structure your letter, and what information to include.

Also check out some cover letter templates , which can help you format your letter. A template also gives you the framework you can personalize for your own letters.

While it is useful to look at templates and examples, be sure to change any letter sample to fit your own skills and abilities, and the position you are applying for.

Proofread and Edit Your Letter

Because hiring managers look at hundreds of applicants, a small typo can make or break your chances of getting an interview. Therefore, be sure to thoroughly proofread your cover letter(and all of your application materials, for that matter).

Read through your letter, looking for any spelling or grammar errors. Make sure you have the correct company name, hiring manager’s name, date, etc. in your heading.

Reading your letter out loud is a useful way to check for mistakes.

Consider asking a friend or family member to read your letter as well. Ask them to check for errors, but you can also ask for more general feedback. Ask whether or not your friend is convinced that you are a great fit for the job after reading your letter.

Follow the Instructions in the Job Posting

The most important part of sending a cover letter is to follow the employer's instructions. If the job posting says to include your cover letter and resume as an email attachment , attach Microsoft Word or PDF files to your email message. If the hiring manager says they want you to submit your materials using an online application system , don’t email or mail a physical application.

If you need to email your cover letter , be sure to include your name and the job title of the position in your message.

It's important to send your cover letter and resume attachments correctly, to include all the information requested so your message is read, and to let the receiver know how they can contact you to schedule an interview.

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

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Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

How to write a cover letter

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

  • What specific problems or challenges is this role designed to address?
  • How do my skills and experiences align with the job requirements?
  • Am I a good fit for the role?
  • What unique value can I bring to the company in this role?
  • Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

  • Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
  • Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
  • Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
  • Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
  • Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

How to write a cover letter header.

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

  • Briefly mention a specific project or experience you enjoyed.
  • Highlight a distinctive skill or trait that sets you apart.
  • Talk about how your values align with the company’s mission or culture.
  • Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

  • Do personalize . Address your cover letter to a specific person whenever possible.
  • Do be concise . Keep your cover letter to one page.
  • Do show enthusiasm . Mention specific reasons why you want to work there.
  • Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
  • Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
  • Do be professional yet friendly . Avoid overly formal language.
  • Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
  • Do include a call to action. Suggest scheduling a meeting or a call.
  • Don’t be too formal . Strike a balance between professionalism and friendliness.
  • Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
  • Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
  • Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
  • Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
  • Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
  • Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

Cover letter example for someone with no experience.

  • Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
  • Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
  • Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
  • Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
  • Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

Cover letter example for someone changing careers.

  • Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
  • Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
  • Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
  • Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
  • Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

Cover letter example for someone returning to work after an employment gap.

  • Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
  • Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
  • Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
  • Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
  • Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

  • Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
  • Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
  • Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
  • Showcase your relevant experience. Use specific examples to demonstrate your abilities.
  • Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
  • End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
  • Proofread your letter. A single error can torpedo your chances at getting an interview.
  • Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

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Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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10 Best Cover Letter Tips & Tricks Sure to Score Job Interviews in 2022

Writing a cover letter with our cover letter tips and writing hacks, you’re sure to write one that impresses and lands you an interview.

Christian Eilers

Ready to get started writing your cover letter?

A cover letter, at first glance, may seem like a daunting task, harder to complete than the responsibilities at the job you’re applying for.

However, with our cover letter tips, tricks, and writing hacks, you’re sure to find it’s way easier than you’d thought.

So, let’s get to it!

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Here are our top cover letter tips to help you score an interview:

1. Tailor Each Cover Letter for One Particular Job

This is one of our most important resume tips , but it’s also one of the most crucial cover letter tips, as well.

What does tailoring a cover letter mean, exactly?

To tailor a cover letter means that you write one cover letter specifically for each job you apply to. It mentions the company and job position by name, and it covers exactly why you are a great fit for this organization, job title, department, and the company culture overall.

Hiring managers look at dozens, if not hundreds, of cover letters every day; to get invited to the interview, you need to stand out from the crowd. Writing a generic cover letter does the exact opposite while also showing the recruiter or HR representative that you couldn’t care less about actually getting a response.

While it may sound time-consuming, it pays off in the long run. Actually, not tailoring your cover letter is the actual waste of time, because you’ll just be applying to more and more jobs without getting that phone call back.

2. Research the Company Before You Begin

Before you start writing your cover letter, it’s important to research the company. Not only will this help you write a tailored cover letter, but it will advise you on what to write in the body to tickle their fancy.

Begin first by researching the position you’re applying for at your company so you’ll be able to understand and speak to exactly what they’re looking for as an employee. A graphic designer or administrative assistant or junior accountant at Company A will have different job responsibilities, necessary skills, and cultural fit than the same exact position at Company B.

Next, research the team you’re applying to be a part of. This may be easier for larger companies, but it can definitely prepare you for success. Are you applying to join their marketing team? Learn about their past campaigns, their marketing “voice,” and any other information so you can detail how you envision yourself helping the team grow and accomplish their goals.

Finally, research the company itself. From their founders and history to the company culture and future plans, knowing the company on a more intimate level will help you write a can’t-be-beat cover letter, as well as impress them at the interview to follow!

Related Read : 10+ Job Search Tips & Tricks to Up Your Chances of Landing an Interview

3. Find the Hiring Manager’s Name

This probably belongs with researching the company, but I figured I’d give it its own entry because it’s important.

If you can avoid it—and you usually can—you don’t want to start your cover letter with “To whom it may concern” or “Dear sir or madam.” 

Do you know that famous quote by Dale Carnegie, author of How To Win Friends and Influence People , one of the best business books to read ? He says, “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

So, open your cover letter with a salutation that uses this sweet, most important sound! Search on LinkedIn, the company’s website, or even call up the receptionist to learn what the name of the hiring manager, recruiter, HR representative, or department manager is, and you’ll go a long way towards winning them over before you even get to the content of your cover letter!

4. Don’t Repeat Your Resume

Some people just use their cover letter to basically repeat everything they already mentioned on their cover letter, perhaps just in more complete sentences.

Don’t do this.

A cover letter should be complementary to your resume. Use it to go more in-depth on certain skills you have and how they relate to the job you’re applying for. Or, explain why there’s an employment gap on your resume, for instance, as that’s usually something they’ll want to clear up.

Reiterating your resume on your cover letter only gives them the same document twice, only in different formats; it’s like sending them your resume as a PDF and also as a Word document. Instead, your cover letter should add value to your resume if you want it to add value to your chances as a prospective job candidate!

Related Read : What to Bring to an Interview? 10+ Things to Take for Your Big Meeting

5. Always Send a Cover Letter When Applying for a Job

These are all great cover letter tips and all, but do you even need a cover letter in the first place?

Absolutely!

Cover letters are just as important—if not more—as the resume it accompanies. Worse case scenario is they don’t read it at all and focus on your resume, but this is highly unlikely. And, as they say, it’s better to have it and not need it than to need it and not have it .  

However, read the job description just to be sure. If it specifically demands you not to apply with a cover letter, then don’t, of course. Also, if you’re applying through a proprietary application system, you might fill out all your information there and have no place to upload or paste your cover letter, and that’s fine—unfortunate, but fine.

But, in every other case, include a cover letter! 

6. Format Your Cover Letter Right

As we discussed earlier, a cover letter should follow formal letter protocol and rules, even if the content you write in the body is more on the informal side.

Here’s how a cover letter should be formatted:

Your First & Last Name Your Address Date of Writing Name of Company Representative Their Department Company Name Company Address Salutation Opening Paragraph to Introduce Yourself Cover Letter Body Paragraphs Ending Paragraph Closing Sentiment Your Name

If you follow this cover letter format, you’ll at least have the structure right. Feel free to copy and paste this onto your blank cover letter document and use it as a guide when writing yours!

Related Read : Internships 101: Everything You Should Know About Internship Programs

7. Don’t Mention the EXACT Role You’re Applying For

This is one of the very specific cover letter tips, but it can be quite handy and only for the best.

In your cover letter opening statement, when you mention your formal application for such-and-such position, leave off any qualifying seniority levels if they’re on the low end.

For example, say you’re applying for the junior sales representative opening Company A has. On your cover letter, write that you’re applying for the open sales representative position (leaving off the “junior”). 

If the company only has the junior position to fill, then fine, they’ll know you meant that. But, if they also had a mid-level sales rep role to hire for, they could weigh your experience and fitfulness for that higher-level position, as well. You never know—you could have earned yourself a promotion before you even arrived at the interview!

8. Stay Professional While Also Showing Your Personality

Cover letters are business documents, so you should keep them formally formatted (which we’ll talk about shortly). However, let your personality shine through, as well.

When you hand in the job application package consisting of your resume and cover letter, your resume is the all-business document. It’s monotonous in nature, with curt sentences, bullet points, and lists of skills.

With that being the case, use your job cover letter to show some personality. Like I mentioned earlier, you shouldn’t write “Dear sir or madam,” because it’s not personal and seems rather generic. The same goes with the actual content within the cover letter body. Let your excitement for the opportunity of being hired to work for this company shine through. Show your enthusiasm for the role you’re asking to take on. Display passion for your past work, and they’ll easily imagine you working for them, soon enough!

Related Read : How to Use Goodwall’s Web Profile to Land a Job or Internship Opportunity

9. Proofread Your Cover Letter Thoroughly

Before you even think about sending your cover letter, proofread!

One of the biggest cover letter mistakes, and one of the biggest turn-offs for hiring managers, is to receive a resume or cover letter with a misspelled word or a grammatical error. Most typos are easily announced by your word processor software, whether it’s Google Docs, Microsoft Office, or another program, but they can make mistakes, too, particularly when a word you misspelled is a correctly-spelled different word. 

Also, beware of cover letter errors involving dates you worked, goals you achieved, or responsibilities you had. To make sure everything reads correctly and well, hand your cover letter (and job resume) to a friend, relative, or, better yet, the career counselor at your high school or college, if you’re lucky enough to have one. They may just spot something you had missed, even after several reads!

10. Don’t Lie in Your Cover Letter

Lying on a cover letter is a sure way to get your application tossed out. And, if for some reason you lie and make it all the way to getting hired, you’ll just have a longer way to fall when they do finally learn the truth—and they almost always do!

Be humbly honest in your cover letter when talking about an employment gap or other incident you may be embarrassed about. Recruiters and HR managers know that candidates will have patches of time without work—it would be almost a miracle if you didn’t have a career gap sooner or later! So, stay truthful on your cover letter, and you’ll be just fine. 

Better yet, don’t lie at any point in your employment process!

Related Read : Work From Home Jobs: 13 Best Remote & Online Jobs for 2021 & Beyond

Well, that’s all our cover letter tips for now, but we’ll keep it updated by adding more. We hope you found this guide helpful! If you have any questions, feedback, or other tips for writing cover letters to add to our list, let us know below in the comments, and thanks for reading!

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16 Secrets for Writing Cover Letters That Get You Hired

I can write a solid resume, interview well, and make sure that my online presence is on point.

The one thing that’s always been a struggle? The dreaded cover letter.

Cover letters can be absolute torture, and it feels like there are a million ways to screw them up. Is yours too formal or informal? Too long or short? Too much information or too vague?

There’s an upside, though: Making your cover letter awesome doesn’t have to be a long, difficult process. In fact, as I’ve written more and more cover letters over time (and started helping dozens of other people write theirs), they’ve actually become (gasp!) fun.

Below, I’ve listed the 16 most important tips I’ve learned to make crafting a cover letter into an easy and pain-free process. Half of the tips are related to what you write, and the other half are tiny things that’ll make sure your cover letter is better than the rest. By the end of the list, there’s no way a hiring manager will be able to shuffle you to the bottom of the pile. Or you know…delete your email…

8 Tips for Cover Letters That Grab Hiring Managers’ Attention

1. Describe a pain point

Here’s the most important question any cover letter should answer: What problem would hiring you solve?

Notice that this question is about the company’s problem, not your desire to land the job! Tricky, I know.

But think about it: If a company has put up a job description, it means they have a pain point and need a solution. For example, if a company is hiring a web designer, it means they don’t think their current layout is up to snuff and they’re looking for someone who can get them there. That’s the problem they need solved, and that’s what your cover letter should make clear in first few sentences.

2. Don’t regurgitate your resume

This is a tip that you’ve probably heard before, but it happens all the time : Don’t use your cover letter to simply restate your resume!

Your cover letter is the perfect place to expand on things that your resume doesn’t detail, illustrate the more intangible reasons why you’re perfect for the job, and explain any particular circumstances that warrant discussion (for example, if you’re making a sudden or drastic career change).

Skillcrush: 22 Things to Remove From Your Resume Immediately

3. The tone should match the company

Cover letters are great for companies not only because they can see if you can solve the problem at hand, but also because they give hiring managers a sense of whether or not you understand the company culture.

How do they figure this out? Tone.

Take a look at a company’s website, how its social media is phrased, and how its employees talk about it online. Is this company a little more informal and fun? Is it buttoned-up and corporate? Your cover letter should be written in a tone similar to that of the company’s copy. Obviously put a professional spin on it, but keep the company’s culture in mind.

4. Keep the focus on the company

Hiring managers assume that if you’re applying to a particular job, that must mean you really want that job. Thus, you don’t need to spend your entire cover letter reiterating how badly you want the job and how great the experience would be for you .

It’s okay to spend one or two sentences tops explaining your love for the company, but then it’s time to turn the tables.

The majority of your cover letter should be illustrating to a potential employer what hiring you would do for their company. Again, focus on the pain point: What talents and skills do you have that would help this organization tremendously?

5. Use your numbers

A big problem I’ve seen in lots of cover letters is that they tend to be very vague in describing any notable accomplishments or achievements.

For example, instead of saying that you have had “a great deal of success as an email marketer,” use your numbers: “I spearheaded an entire newsletter redesign that resulted in a 500% increase in our open rate, which proves…”

Numbers also add intrigue and leave hiring managers wanting to hear more!

Psst! This tip holds true for resumes! ( More here .) Adding numbers and statistics is a solid way to stand out!

6. Make your anecdotes short

While examples can make your cover letter super effective, many people make the mistake of including unnecessary or irrelevant information when using anecdotes that make them drag on and lose their umph .

My personal rule is to make any example or story no longer than three sentences so that you can avoid going overboard and wasting valuable space. Here’s how to break it down:

  • Sentence 1: Introduce the skill you’re highlighting.
  • Sentences 2: Explain the situation where you showed off this skill.
  • Sentence 3: What was the end result? Explain what it did for the company and what it proves about your character.

7. Make your opening line memorable

If the big opener to your cover letter is “I’m applying for Position X at Company Y” or “My name is…” it’s time to press the backspace button. There are two things wrong with both of these phrases:

  • They’re redundant, so you’re taking up precious space! A hiring manager is already going to know your name from your application as well as which position you’re applying for. No need to repeat it.
  • They’re generic and unmemorable. Give your hiring manager something to get excited about or be intrigued by.

So, how can you start a cover letter with something that has a little more pizzazz? Try opening with a favorite short anecdote, a quote that best describes you as a professional, or your personal tagline.

8. Everything should relate to the job description

As you write (and then read through) every line of your cover letter, ask yourself: How does this sentence relate to the job description? If you find yourself going on tangents or including facts that don’t prove your ability to excel at the job or understand the company culture, take it out.

And if you need some help making sense of exactly what will prove you are qualified for the job at hand, check out these 10 Tips for Deciphering Tech Job Listings .

8 Tips for Putting the Finishing Touches on Your Cover Letter

1. Research whom to address your letter to

Scrap the “To Whom It May Concern” greeting and do some research to find out who will be reading your cover letter.

In some cases, employers will be super helpful and straight up tell you whom to address that cover letter to. If you aren’t so lucky, a quick Google search can help, or if you have a connection to a potential employer, have a professional contact ask around to see if they can get a name.

If all else fails and you really want to avoid the dreaded “To Whom It May Concern” line, feel free to shoot the company an email. I did this before when I was applying to a company that had a plethora of people on its editorial and HR teams and I had no idea who’d be hiring me.

Here’s the quick template I used:

I’m applying to [name of company]’s [name of job title] position, and I was having some trouble figuring out whom specifically to address the cover letter to. Is there a particular person or department I should direct it to?

Thanks so much for your time!

[Your name]

2. Be smart with hyperlinks

If you’re going to use hyperlinks in your cover letter, there are two important things to keep in mind. First, try not to include more than two or three links tops in a cover letter (like an online portfolio or personal website). All links should be relevant, and your cover letter shouldn’t be used as a dumping ground for everything you’ve ever created!

Second, make sure you add context to a hyperlink to both draw attention to it and to make the hiring manager understand that it’s worth his or her time to click on. For example, if you’re referencing a recent design project you did, add that said project can be found “in my online portfolio” and add a hyperlink.

3. Delete extra images, clipart, emoticons and emojis

This is a no-brainer: Regardless of how “chill” the company says it is, keep clipart, emoticons, emojis, cute pictures of your puppy, and any other images OUT of your cover letter!

Squeeze an emoji into a cover email if you’re SUPER confident it’s appropriate. Otherwise, steer clear.

4. Keep it short (like, really short)

I’ve seen dozens of cover letters in the past month, and the biggest issue across the board is that people make their cover letters way too long.

Here’s the general rule of thumb to follow: Your cover letter should be a single page (no more!) and around 300-350 words. If you’re writing a cover email, three to five sentences works (since you usually have attachments or links for a hiring manager to click on).

5. Keep your font professional (and normal)

True story: I once received a cover letter from a friend where he’d had kept his writing to one page—but it was in eight-point font. Yikes.

Your cover letter font size should be normal (aim for between 10-point and 12-point), and your font should be straightforward and professional. Favorites include Arial, Times New Roman, and Georgia. Just say no to Curly Q or Comic Sans.

Skillcrush: 8 Free Font Pairings You Have to See

6. Break up your paragraphs

Nothing provokes fear in people faster than a wall of text. Hiring managers get a visual of your physical cover letter before they ever read it, and if their first reaction is, “Oh god, it’s all one paragraph!” that’s not a good sign.

Instead, break up your cover letter into smaller paragraphs of three or four sentences each. It’s so much more aesthetically pleasing, and the person reading your cover letter will thank you.

7. Cut the vague professional jargon

As with in a resume, using phrases like “team player,” “self-motivated,” or “results driven” only makes your cover letter generic and unmemorable. Use more lively language, or better yet, use specific examples to prove your point.

8. Re-read your cover letter over (and over and over)

Editing is the most tedious but also the most necessary part of any cover letter writing you do. Start by printing your cover letter out and reading it aloud. I also recommend reading the cover letter starting with the last sentence and working your way up.

Another pro tip: Definitely get someone else to read your cover letter. In many cases, you might think your writing is pristine, but a friend will find at least a couple typos and point out some places where your wording is a little clunky.

Getting that perfect cover letter doesn’t have to be a time-consuming process. Use these tips and you’ll be snagging the job (and impressing potential employers with your savvy) in no time!

Skillcrush: The Ultimate Guide the Perfect Email Cover Letter

Lily is a writer, editor, and social media manager, as well as co-founder of The Prospect , the world’s largest student-run college access organization. She also serves in editorial capacities at The Muse, HelloFlo, and Her Campus. Recently, she was named one of Glamour’s Top 10 College Women for her work helping underserved youth get into college. You can follow Lily on Twitter at @lkherman

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How to Write a Cover Letter [Tips with Examples]

As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.

What is a Cover Letter and What does it Contain?

A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.

A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:

Your Contact Information: Name, address, phone number, and email address.

Date: The date you are writing the letter.

Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.

2. Salutation

Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).

3. Introduction

Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.

Hook: A compelling reason why you are interested in the job and the company.

First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.

Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.

Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.

5. Conclusion

Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.

Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.

Thank You: Express gratitude for the reader’s time and consideration.

6. Signature

Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.

Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.

How to Write a Cover Letter For a Job in 5 Steps!

Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.

Step 1. Research the Company- AIPal

Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.

To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.

To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.

Prompt: Extract keywords from this job description that I can in my cover letter.

To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.

Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.

This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.

This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.

Step 2. Choose a template- WPS Office

Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.

WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:

Open WPS Office and click on "New" on the left side pane.

Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.

To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.

Upon finding the suitable template for the job post, click on it to preview.

To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.

Header and Salutation

Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.

Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.

One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.

Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.

Step 3. Introduction- Your Opening Sentences

Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.

Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:

Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:

Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.

Referrals can add credibility to your application. For instance, in an architectural position:

I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.

Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:

I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.

Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:

As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.

Step 4. Body- the Most Important Part

The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.

Here’s how to craft a compelling resume body:

Start with a Strong Summary or Objective Statement:

Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:

Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.

Highlight Key Skills:

List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:

Digital Marketing Strategy

SEO/SEM Optimization

Content Management Systems (CMS)

Social Media Marketing

Analytical Skills

Team Leadership

Add Keywords:

In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.

My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.

Detail Your Work Experience:

Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:

Job Title and Company: Clearly state your position and the organization you worked for.

Dates of Employment: Specify the period you worked there.

Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:

Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.

Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:

Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.

Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.

Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.

Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.

Step 5. Closing & Salutation

A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.

Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:

I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.

Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:

My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.

Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:

With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.

Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:

I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.

Align your personal values with the company’s mission to show you’re a cultural fit. For example:

I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.

Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:

I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.

Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:

Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.

End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".

Here's a template for Closing & Salutation:

This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.

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How to Proofread your Cover Letter- WPS Office

WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.

WPS AI: To assist you in polishing your content:

WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.

AIPal Chatbot: For ideas and consultation

AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.

1. How long should a Cover Letter be?

A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.

2. What tone should I use in my Cover Letter?

To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.

Avoid overly formal language while maintaining a polished demeanor.

Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.

Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.

This approach will ensure your cover letter reflects professionalism and authentic interest in the position.

3. Should I include references in my cover letter?

Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.

Create An Impactful Cover Letter With WPS Office

Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.

From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.

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15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.

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Project Manager cover letter examples and tips that work

A compelling cover letter is a crucial step in the job application process. It serves as your first impression and a key opportunity to showcase your skills, experience, and enthusiasm for the role. A well-written project manager cover letter can set you apart from the competition, highlighting your qualifications and understanding of the company and its needs.

Male Project Manager in a meeting to follow up on the project status on an interactive screen in a business office.

TABLE OF CONTENTS

Introduction, relevant experience, skills and qualifications, understanding of the role, company-specific information, closing statement, your contact information, employer's contact information, closing statement, sample cover letter for project manager, creative project manager cover letter.

A project manager oversees the planning, execution, and completion of projects. They coordinate resources, manage budgets, and ensure that project goals and deadlines are met while communicating progress and addressing any issues that arise to keep the project on track.

What to write in a cover letter for PMO role?

An effective project manager cover letter should contain several key elements, including:

The introduction should be engaging and concise. It should mention the position you are applying for and how you found out about the job opening. This sets the stage for the rest of your letter.

top cover letter tips

How to write a retirement letter: Step-by-step guide with samples

Highlight your relevant work experience, focusing on past projects you have managed successfully. Use specific examples to demonstrate your ability to lead teams, manage budgets , and deliver results.

Detail the skills and qualifications that make you an ideal candidate. This can include technical and soft skills such as leadership and communication , and any relevant certifications or training.

You must clearly show that you understand the specific requirements of the position you are applying for. Tailor this section to reflect the job description and the company's needs.

Demonstrate your knowledge of the company by mentioning its values, mission, or recent projects. Explain why you are particularly interested in working for this company and how you can contribute to its success.

Conclude with a strong closing statement that reiterates your enthusiasm for the position. Express your desire for an interview to discuss your fit for the role further and thank the reader for considering your application.

top cover letter tips

How to address a cover letter without a name in a few steps

Project manager cover letter format

Team developing a new project

Writing a project manager cover letter can be intimidating, but it doesn’t have to be challenging. Follow this format to write a cover letter as a project manager:

This is placed at the top of the letter and includes your full name, address, email address, and phone number. The information allows the employer to identify and contact you easily.

You should include the date you are writing the letter. This helps in keeping records and ensures the letter is up-to-date.

It should include the recipient's name, title, company name, and address.

Begin with a professional greeting such as "Dear [recipient’s name]". If you do not have a specific name, "Dear Hiring Manager" is acceptable.

Start with a brief introduction that states the position you are applying for and how you found out about the job opening. Mention why you are interested in this role and for an opportunity to engage more with the hiring manager immediately.

top cover letter tips

Executive assistant cover letter writing tips and examples

Describe your relevant work experience. Focus on specific projects you have managed, detailing your role, the challenges you faced, and the successful outcomes. Use concrete examples to highlight your achievements and leadership skills.

Outline the skills and qualifications that make you a strong candidate. Include hard skills (e.g., proficiency with project management software) and soft skills (e.g., leadership, communication). Mention relevant certifications or training.

Demonstrate that you understand the specific requirements of the role by referencing the job description. Explain how your experience and skills align with the responsibilities and objectives of the position.

Show your interest in the company by mentioning its values, mission, or recent projects. Explain why you are particularly interested in working for this company and how you can contribute to its success. This indicates that you have researched and are genuinely interested in the company.

top cover letter tips

List of common interview questions for Kenyan job seekers, how to answer

End with a strong closing statement. Reiterate your enthusiasm for the position and express your desire for an interview . Thank the reader for considering your application and provide your contact information for follow-up.

Close with a professional sign-off such as "Sincerely," followed by your full name. If sending a hard copy, leave space for your handwritten signature above your typed name. You can optionally include links to your LinkedIn profile , portfolio, or personal website if relevant.

Project manager planning and checking app online.

[Your name]

[Your address]

[City, state, ZIP code]

[Email address]

[Phone number]

[Recipient’s name]

[Recipient’s title]

[Company’s name]

[Company’s address]

Dear [Hiring manager's name],

I am writing to express my keen interest in the Project Manager position at [company name] as advertised on [job board]. With a proven track record in [industry or field], I am confident I can deliver successful projects and drive business growth.

top cover letter tips

Graphic designer cover letter examples to help you land a job

My experience in [specific skills, e.g., project planning, team leadership, risk management] and strong analytical and problem-solving skills make me a suitable candidate for this role. I am eager to contribute my expertise to [company name] and achieve your project goals.

Thank you for considering my application. I have attached my resume for your review and would welcome the opportunity to discuss my qualifications further in an interview.

Dear [Recipient’s name],

I am excited to apply for the Project Manager position at [company’s name], as advertised on [where you found the job posting]. I can contribute effectively to your team with over seven years of project management experience and a proven ability to deliver complex projects on time and within budget.

top cover letter tips

Alternatives to "I hope this email finds you well" in formal communication

In my current role at [current company], I led a $2 million IT infrastructure upgrade, improving system reliability by 40% and reducing operational costs by 15%. My expertise in Agile and Scrum methodologies and proficiency in Microsoft Project and Jira have consistently resulted in successful project outcomes.

I am drawn to [company’s name] because of your commitment to innovation and sustainability. Your recent projects integrating green technologies resonate with my values, and I am eager to contribute to your continued success.

Thank you for considering my application. I look forward to discussing how my background and skills align with your needs. Please get in touch with me at [your phone number] or [your email address] to schedule an interview.

[LinkedIn profile] (optional)

[Portfolio or personal website] (optional)

Do you now know how to write a project manager cover letter? A profession-specific cover letter can set you apart from other candidates by highlighting your relevant experiences and passion for project management. When it comes to writing a cover letter, project manager candidates like you have got to seize this opportunity to stand out.

top cover letter tips

Best software engineer cover letter examples for a job application

Tuko.co.ke has published an article about how to write an attachment letter (with samples). Are you in the process of applying for an internship ? You must submit a cover letter as part of your application, just as you would when applying for a job.

However, applying for internships is quite different, as you may have limited or no experience and limited qualifications. So, how should you write an attachment letter that’ll make you stand out? Read this article for details.

Source: TUKO.co.ke

Bill Cyril Salasya (Lifestyle writer) Bill Cyril Salasya is an experienced writer who joined the Tuko team in 2023. He holds a Bachelor of Education (Arts) degree from Kisii University. Bill has 5 years of experience in the field and has worked as a content writer at Strikingly, Urban Ambiance, and WOW Travels and as a freelance writer at Upwork. He works on various topics, including technology, lifestyle, travel, entertainment, marketing, etc. In 2023, Bill finished the AFP course on Digital Investigation Techniques. In 2024, he expanded his skills through Google News Initiative courses. You can reach him at [email protected]

How to Write an Application Letter (Sample Included!)

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Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

Apply for the role of your dreams! One of these open jobs on The Muse could be the perfect fit »

What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

  • Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
  • Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
  • Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
  • Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

  • Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
  • Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
  • Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
  • Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

top cover letter tips

Best ChatGPT Prompts for Resume and Cover Letter

ChatGPT Prompts for Resume and Cover Letter

Writing the perfect resume and cover letter can be a daunting task in today’s competitive job market. With recruiters spending an average of just 7.4 seconds scanning each resume, job seekers need to make an immediate impact. Additionally, 75% of large companies use applicant tracking systems (ATS) to filter candidates, which means your documents must not only be compelling but also optimized for these automated systems. In this challenging landscape, job seekers are increasingly turning to AI tools like ChatGPT to enhance their application materials and improve their chances of success.

ChatGPT offers a wealth of prompts and suggestions that can help you create a resume and cover letter that stand out. According to research, resumes with targeted and clear language are 40% more likely to lead to an interview, making the quality of your writing crucial. ChatGPT can assist by providing prompts that guide you in highlighting your most relevant skills and experiences, tailoring your documents to the specific requirements of the job you’re applying for. This tool also helps in overcoming common writing hurdles, such as articulating achievements concisely and addressing employment gaps effectively.

Here, we will look at some of the best ChatGPT prompts for writing resumes and cover letters.

How to Use ChatGPT to Write a Resume

1. resume formatting.

ChatGPT can help you create a visually appealing and professional resume by offering formatting and layout suggestions.

Prompt : I want my resume to stand out but am unsure of the formatting. Could you provide some ideas to make it look more professional?

2. Resume Keywords

ChatGPT can help you find the relevant keywords and phrases for the job you’re applying for and suggest adding them to your resume.

Prompt : I am applying for a [Job Title] position and want to ensure my resume is keyword-optimized. Can you suggest some keywords to include?

I am applying for an advertising copywriter position and want to ensure my resume is keyword-optimized. Can you suggest some keywords to include?

3. Professional skills and experience

ChatGPT can help you highlight your relevant experience and skills on your resume by gathering information about your work history and qualifications.

Prompt : I have experience in both [Skill Name] and [Skill Name] but I’m unsure how to emphasize the most relevant skills on my resume. Can you help me highlight the key information?

I have experience in both copywriting and advertising but I’m unsure how to emphasize the most relevant skills on my resume. Can you help me highlight the key information?

4. Customize Resume For Specific Job

ChatGPT can assist you tailor your resume to specific job positions by suggesting how to highlight your relevant experience and skills.

Prompt : I am applying for a [Job Title] position at a [Company Name]. Can you help me customize my resume to emphasize my [Skill Name] and [Skill Name] experience?

I am applying for an advertising copywriter position at an auto parts shop. Can you help me customize my resume to emphasize my digital marketing and creative writing experience?

5. Update Old Resume

ChatGPT can assist you in updating an outdated resume by suggesting ways to highlight your most relevant experience.

Prompt : I haven’t updated my resume in a few years and want to ensure it’s up-to-date and relevant. Can you provide tips on what to include and what to leave out?

6. Make Resume Visually Appealing

ChatGPT can suggest ways to make your resume look good and easy to read, like using bullet points, headings, and white space.

Prompt : I want to make my resume look better but don’t know how. Can you give me tips on using design elements effectively?

7. Write Concise Bullet Points

ChatGPT can help you create a concise and effective bullet points for your resume by gathering detailed information about your accomplishments and responsibilities.

Prompt : I want to ensure my resume bullet points are concise and highlight my achievements. Can you provide guidance on how to do this effectively?

8. Include Industry-Specific Terms

ChatGPT can assist you in incorporating industry-specific language and terminology into your resume to showcase your knowledge and expertise.

Prompt : I am applying for a copywriting position in the advertising industry and want to ensure my resume highlights the specific skills and knowledge relevant to this field. Can you suggest some industry-specific terms to use?

9. Create Resumes for Multiple Industries

ChatGPT can help you make different versions of your resume for various industries or job positions by asking about your relevant experience and skills.

Prompt : I’m applying for copywriting jobs in both the advertising and education industries. Can you help me create two versions of my resume, each focused on the skills and experience relevant to these industries?

10. Resume Feedback

ChatGPT can provide feedback on on your resume’s structure, tone, formatting, and content.

Prompt : I want to ensure my resume is well-structured, has the right tone, is properly formatted, and includes relevant content. Could you provide feedback on the structure, tone, formatting, and content of my resume?

How to Use ChatGPT to Write a Cover Letter

1. personal branding.

A cover letter should get you noticed and showcase your strongest selling points, or personal brand. ChatGPT can help with that.

Prompt : I want my cover letter to present me as a creative writer with strong critical thinking skills through my personal brand. Can you help me create a cover letter that demonstrates this?

2. Write a Strong Introduction

ChatGPT can help you write a cover letter introduction that grabs attention and shows your enthusiasm for the job.

Prompt : Write a persuasive introduction and expression of interest for a cover letter for the [Job Title] position at [Company Name].

3. Write an Effective Cover Letter Ending

ChatGPT can help you write a strong closing for your cover letter that makes a lasting impression on the hiring manager.

Prompt : I’m trying to write a strong and confident closing sentence for my cover letter. It should be short, professional, and specific to the job, showing my enthusiasm for the role and how I can help the company grow. Can you help me write this in 50 words or less?

4. Highlight Your Achievements

ChatGPT can help you showcase your key accomplishments in your cover letter and resume to show your value to potential employers.

Prompt : I want to highlight my achievements in my resume and cover letter. Can you help me identify and describe them effectively?

5. Explain Career Gaps and Job Changes

If you have a career gap or job switch, ChatGPT can help you craft a positive explanation by highlighting the skills and experiences you’ve gained, minimizing potential employer concerns.

Prompt : Explain why I had a [Career Gap or Job Change] and how my experiences during that time have prepared me for the [Job Title] position at [Company Name].

6. Resume Summary

ChatGPT can help you create a resume summary that clearly highlights your qualifications and value to potential employers.

Prompt : Can you help me write a professional summary using my resume? Here is my resume: [paste your resume]

7. Edit Your Writing Style

If you have already completed your cover letter but are applying to a smaller company, you may need to adjust the language to make it more accessible to recruiters. ChatGPT can help with that.

Prompt : Can you help me change the tone of my cover letter? I’ve written one that is currently more professional, but I want it to sound friendlier since I’ll be applying for a role within a [Company Name]. I’ll first share you with my original cover letter. Is that okay?

8. Write Cover Letter based on Job Description

The recommended maximum length for a cover letter is 400 words. Let ChatGPT review the job description for which you are applying, and it will help you create a cover letter that is more ATS-friendly.

Prompt : Write a cover letter that incorporates metrics for the following job description. Use my resume as a reference, and keep it shorter than 400 words.

9. Basic Cover Letter Prompt

Start with a paragraph introducing yourself, mentioning the job you’re applying for, and where you found it.

Next, highlight your skills, experience, or accomplishments that match the job requirements.

Then, explain how you can contribute to the company’s growth.

End with a paragraph expressing your excitement for the role or company and thank the hiring managers for their time.

Prompt : I need help writing a cover letter that will be three paragraphs long and follow this standard structure: In the first paragraph, mention the position I’m applying for [Creative Copywriter] and where I learned about it [from a job posting on Indeed.com]. Use the next paragraph to highlight any relevant skills, experience, or accomplishments I have that align with the job. The third and final paragraph should express my enthusiasm for the role. I’d also like to thank the recruiters for their time in evaluating my resume and mention how excited I am about the next steps in the process. Make sure the cover letter uses professional language and tone and follows industry best practices. Here’s my resume: [paste your resume].

10. Proofread Your Cover Letter

After creating your cover letter using ChatGPT prompts, it’s important to proofread it for errors and improvements. This step ensures your letter is polished and conveys the right message. ChatGPT can also help with this task.

Prompt : Proofread my cover letter for grammatical and spelling errors, and ensure all necessary information is included and clearly conveyed. [paste the cover letter]

If you need further help crafting your application, consider leveraging professional resume writing services for expert guidance and support.

Use ChatGPT to Write Your Resume

This is one of the best ChatGPT prompts for creating a resume. Use this prompt to ensure comprehensive coverage:

Prompt : Write a resume for someone with experience in [Your Area of ​​Expertise], highlighting [Number] years of experience, education at [College/University], and skills in [Skill List]. Include experience in [Specific Companies] and growth from [Entry Position] to [Current Position]. Tailor the resume to attract employers seeking [Job Title], focusing on ATS-friendly formatting and content.

Using a ChatGPT for your resume can save time, but it shouldn’t replace your own efforts. AI is a tool, not a substitute for human input, so always review and edit any content ChatGPT creates before submitting it. Think of ChatGPT as an aid for your job search, and you’ll be on your way to landing your dream job.

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Helen Nesterenko

Helen Nesterenko is the founder and CEO of Writtent.com that is all about finding amazing writers and creating great content.

Other posts by Helen Nesterenko

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