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15 Real-Life Case Study Examples & Best Practices
![business industry case study examples 15 Real-Life Case Study Examples & Best Practices](https://visme.co/blog/wp-content/uploads/2024/01/15-Real-Life-Case-Study-Examples-Best-Practices-to-Inspire-Your-Own-Header.jpg)
Written by: Oghale Olori
![business industry case study examples Real-Life Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/15-Real-Life-Case-Study-Examples-Best-Practices-to-Inspire-Your-Own-Header.jpg)
Case studies are more than just success stories.
They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.
It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.
To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.
Let’s dive in!
Table of Contents
What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.
- A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual.
- Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
- Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
- Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.
A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.
Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.
Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.
Every great case study is made up of key elements. They are;
- Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
- Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
- Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
- Solution: Explain how your product or service specifically addressed your customer's challenges.
- Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
- Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
- Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
- Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.
![business industry case study examples Parts of a Case Study Infographic](https://assets.visme.co/templates/blockinfographics/fullsize/i_Parts-of-a-Case-Study-Infographic_full.jpg)
Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.
In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.
We’ve also included professionally designed case study templates to inspire you.
1. Georgia Tech Athletics Increase Season Ticket Sales by 80%
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/1-7.png)
Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.
Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.
Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.
As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.
Why Does This Case Study Work?
In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.
Salesloft utilized a case study video to increase engagement and invoke human connection.
Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.
The beautiful thing is that creating videos for your case study doesn’t have to be daunting.
With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.
Simplify content creation and brand management for your team
- Collaborate on designs , mockups and wireframes with your non-design colleagues
- Lock down your branding to maintain brand consistency throughout your designs
- Why start from scratch? Save time with 1000s of professional branded templates
Sign up. It’s free.
![business industry case study examples business industry case study examples](https://visme.co/blog/wp-content/themes/blog/img/shortcodes/designer-1.png)
2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/2-4.png)
WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.
This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.
WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.
As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.
Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.
Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.
Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.
3. Immi’s Ram Fam Helps to Drive Over $200k in Sales
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/3-5.png)
Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.
This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.
As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.
The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.
While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.
Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.
Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!
![business industry case study examples Financial Case Study](https://assets.visme.co/templates/banners/thumbnails/i_Financial-Case-Study-full_1.jpg)
4. How WOW! is Saving Nearly 79% in Time and Cost With Visme
This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo
WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.
Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.
This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.
Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.
Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.
“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!
Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.
By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.
To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”
Who wouldn't want that?
Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.
![business industry case study examples UX Case Study](https://assets.visme.co/templates/banners/thumbnails/i_UX-Case-Study-full_1.jpg)
This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.
The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.
5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/4-5.png)
While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.
Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.
Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.
The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.
Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.
Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.
Take a look at this case study one-pager template below.
![business industry case study examples Ecommerce One Pager Case Study](https://assets.visme.co/templates/banners/thumbnails/i_Ecommerce-One-Pager-Case-Study_full.jpg)
This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.
Our favorite part of this template is where the age group is visualized.
With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!
6. How Workato Converts 75% of Their Qualified Leads
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/5-6.png)
Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.
At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.
As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.
This case study example utilizes the power of video testimonials to drive the impact of their product.
Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.
In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.
However, when crafting and designing your case study, you should prioritize having a good WMS.
Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.
Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.
7. Rush Order Helps Vogmask Scale-Up During a Pandemic
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/6-6.png)
Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.
Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.
Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.
Rush Order chose one event where their impact mattered the most to their customer and shared that story.
While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.
The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.
Take a look at this product case study template below.
Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.
The right combination of shapes and colors adds a level of professionalism to this case study template.
![business industry case study examples Fuji Xerox Australia Business Equipment Case Study](https://assets.visme.co/templates/banners/thumbnails/i_Fuji-Xerox-Australia-Business-Equipment-Case-Study-full_1.jpg)
8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/7-3.png)
With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.
Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.
Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.
Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.
This case study example showcases the power of a concise and impactful narrative.
To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.
Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.
Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.
![business industry case study examples Search Marketing Case Study](https://assets.visme.co/templates/banners/thumbnails/i_Search-Marketing-Case-Study-full_1.jpg)
9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/SMART-DENTAL.jpg)
SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.
Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.
By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.
Visme creatively incorporates testimonials In this case study example.
By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.
This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.
Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.
For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.
Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;
Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”
Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”
Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”
You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.
10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X
Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.
To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.
Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.
The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.
Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.
Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.
Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!
![business industry case study examples Satisfied Client Testimonial Ad Square](https://assets.visme.co/templates/banners/thumbnails/i_Satisfied-Client-Testimonial-Ad-Square_full.jpg)
11. How Meliá Became One of the Most Influential Hotel Chains on Social Media
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/8-2.png)
Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.
Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.
In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.
The need for a good case study design cannot be over-emphasized.
As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.
If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.
Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.
With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!
Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.
![business industry case study examples Patagonia Case Study](https://assets.visme.co/templates/banners/thumbnails/i_Patagonia-Case-Study-full_1.jpg)
12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/9-5.png)
Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.
One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.
Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.
This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.
The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.
This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.
If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.
Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.
In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design. With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.
With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.
You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.
13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/10-4.png)
Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.
David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.
As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.
This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.
At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.
However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.
To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs. So you don’t have to type it out multiple times.
14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/11-4.png)
Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.
At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.
Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.
With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.
Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.
Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.
From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.
The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.
Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.
![business industry case study examples business industry case study examples](https://assets.visme.co/templates/presentations/thumbnails/i_Marketing-Case-Study-Interactive-Presentation-full_1.jpg)
15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno
![business industry case study examples Case Study Examples](https://visme.co/blog/wp-content/uploads/2024/01/screenshot-www.leaddyno.com-2024.01.25-21_12_46.png)
Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.
Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.
After exploring their options, Cents of Style decided on LeadDyno.
LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.
Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.
As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.
LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.
A well-placed CTA offers them a direct path to learn more and take action.
LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.
Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.
Still have more questions about case studies? Let's look at some frequently asked questions.
How to Write a Case Study?
- Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
- Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
- Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
- Craft a compelling headline: Include figures or percentages that draw attention to your case study.
- Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
- Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
- Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.
What Are the Stages of a Case Study?
The stages of a case study are;
- Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
- Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
- Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
- Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
- Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.
What Are the Advantages and Disadvantages of a Case Study?
Advantages of a case study:
- Case studies showcase a specific solution and outcome for specific customer challenges.
- It attracts potential customers with similar challenges.
- It builds trust and credibility with potential customers.
- It provides an in-depth analysis of your company’s problem-solving process.
Disadvantages of a case study:
- Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
- It relies heavily on customer cooperation and willingness to share information.
- It stands a risk of becoming outdated as industries and customer needs evolve.
What Are the Types of Case Studies?
There are 7 main types of case studies. They include;
- Illustrative case study.
- Instrumental case study.
- Intrinsic case study.
- Descriptive case study.
- Explanatory case study.
- Exploratory case study.
- Collective case study.
How Long Should a Case Study Be?
The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies
What Is the Difference Between a Case Study and an Example?
Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.
Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.
Where Can I Find Case Study Examples?
You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.
If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.
Get More Out Of Your Case Studies With Visme
Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.
Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.
There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.
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About the Author
27 Case Study Examples Every Marketer Should See
![business industry case study examples Caroline Forsey](https://www.hubspot.com/hs-fs/hubfs/IMG_3144.jpg?width=48&height=48&name=IMG_3144.jpg)
Published: July 22, 2024
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
![business industry case study examples marketer reviewing case study examples](https://www.hubspot.com/hs-fs/hubfs/case-study-examples.jpg?width=595&height=400&name=case-study-examples.jpg)
In this post, I’ll go over the definition of a case study and the best examples to inspire you.
Table of Contents
What is a case study?
Marketing case study examples, digital marketing case study examples.
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Free Case Study Templates
Showcase your company's success using these three free case study templates.
- Data-Driven Case Study Template
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- General Case Study Template
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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.
This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.
A great case study also has research and stats to back up points made about a project's results.
There are several ways to use case studies in your marketing strategy.
From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.
Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.
There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.
In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
![business industry case study examples digital marketing case study, template](https://knowledge.hubspot.com/hubfs/case-study-examples-1-20240719-3468816.webp)
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9 Case Study Examples, Plus a Useful Case Study Template
Writing a case study can help you pitch your services to prospective clients. Learn how to write one by studying successful examples and using a free template.
![business industry case study examples A magnifying glass on an orange background with three boxes displaying data points.](https://cdn.shopify.com/s/files/1/0070/7032/files/case_20study_20examples_1848x970.png?v=1718983793)
If you can write a résumé, you can write a case study. Just as a résumé shows potential employers how your experience can benefit their team, a case study highlights an existing client’s success story to demonstrate your business or product’s value to prospective clients.
A compelling case study includes relevant data without overwhelming your reader, considers the customer’s perspective, and demonstrates how you handled a specific challenge.
The best way to learn how to write one is by reading a stellar business case study example.
What is a case study?
A case study is a document business-to-business (B2B) companies use to illustrate how their product or service helped a client achieve their goals. A winning case study introduces the featured client, gives a brief description of their challenge or goal, and showcases the results they achieved with your help.
Businesses that provide software, tools, or consulting services often provide case studies to potential customers trying to choose between several options.
A company’s marketing team is typically responsible for writing case studies, but if you have a small business without a dedicated marketing team, don’t worry. Anyone can write a case study, and it’s a straightforward process if you use a template.
Why should you create a case study?
A case study brings your product or service to life for future customers with real-world examples. These success stories offer tangible results. Case studies are, thus, a form of social proof , but their power goes beyond a mere testimonial or review.
Since B2B services often are expensive and require approval from multiple decision-makers, typical forms of social proof often aren't enough to convince potential customers. Business customers want to be able to share compelling data with their teams, and that’s where the case study is beneficial.
How to write a case study
- Choose a template
- Interview your client or customer
- Describe the situation
- Identify the solution
- Present the results
1. Choose a template
You don’t necessarily need a template to write a case study, but it can make the process easier—especially if you haven’t written one before or need to write several at once.
You’ll notice that most business case studies take the same general format; after inputting the basics into the template, you can add your own personal flair. (That is, your branding and voice.)
2. Interview your client or customer
The client or customer interview is the heart of the case study. Identify several current or past clients willing to chat with you about their experiences. Look for repeat customers and those who reached out independently to tell you how much they enjoyed your product or service.
A phone interview is the best way to get conversational quotes, but you can correspond via email if your subject is short on time. Not sure what to ask? When social advertising agency Biddyco interviewed the VP of Marketing at Fellow , they asked him the following questions , according to their case study:
- What were the obstacles that would have prevented you from choosing/hiring Biddyco?
- What have you found as a result of hiring Biddyco?
- What specific feature or thing do you like most about Biddyco’s services?
- Would you recommend Biddyco and why?
The goal of the interview is to better understand your client’s experience with your product or service and grab a soundbite you can use as a testimonial in your case study. If you didn’t work directly with the client, you may also want to interview someone on your team who did to get more context.
3. Describe the situation
Give context to your case study with a brief description of the client’s business and the desired outcome that led them to seek your product or service. You can follow this general formula:
[Client’s name] is a [type of business] with [unique feature]. [Client’s name] came to [your business] seeking [client’s desired outcome] while [requirement].
Here’s an example of a one-sentence situation summary in the case study for Sharma Brands ’ client Feastables:
“Feastables, a better-for-you snacks company, came to us in need of a team to take the DTC setup off their plate.”
Advertising company Adgile, which created moving billboards for the non-alcoholic aperitif brand Ghia , has a longer description in its case study that provides background on the marketplace, but the heart of it is this:
“Ghia was seeking creative ways to break through the clutter of a crowded—and big-budgeted—adult beverage market, all while managing customer acquisition cost (CAC).”
4. Identify the solution
This section can vary depending on your field. Also described as “the action,” “the work,” or “the strategy,” the solution describes the strategic insights your company brought to your client’s problem or how your customer used your product to achieve their goals.
The basic formula: [Client’s name] partnered with [your business] to [service received].
Here’s an example from email marketing software Klaviyo’s case study featuring olive oil brand Graza:
“Graza uses Klaviyo’s granular segmentation tools to send automated flows and promotional campaigns to small, targeted groups of customers based on purchase frequency.”
This section describes exactly which of Klaviyo’s features Graza used (granular segmentation) and how they used it (to send automated flows to small, targeted groups), without getting into any outcomes or results yet.
5. Present the results
This section is where you’ll win over prospective customers and build trust. The basic formula is:
[Client’s name] used [service received] to [desired outcome].
Share how your product or service positively affected the client’s business, whether that’s cost savings, more clients, or improved company culture. According to a case study from community platform TYB, the results it delivered for skin care company Dieux were as follows:
“Dieux was able to create thousands of authentic, personalized referrals ahead of its new product launch plus live out its brand promise of transparency.”
Depending on your product or service, your results may include quantifiable outcomes (like thousands of referrals), intangibles (like living out your brand promise), or both, as in the case of TYB.
Real-world examples of case studies
Sharma brands for feastables, adgile media group for ghia, meta for lulus, tyb for dieux, biddyco for fellow, outline for heyday canning, klaviyo for graza, culture amp for bombas, kustomer for thirdlove.
A great way to write a case study is to look at a sample case study—or better yet, many. You’ll notice that wildly different businesses have case studies that follow roughly the same structure, which is why we recommend using one of our free case study templates to write yours. Learn from this mix of business, design, and marketing case study examples:
Sharma Brands is a branding agency founded by Nik Sharma , “The DTC Guy.” Sharma Brands keeps its case study featuring snack company Feastables short and sweet, breaking it down into three chronological sections: the situation, the work, and the outcome.
The Sharma Brands case study is a good example of how to incorporate meaningful results without sharing actual numbers (which the client may not wish to make public) or getting into an in-depth analysis.
Instead of metrics, Sharma Brands lists the tasks it executed:
- “Successfully launched their DTC site.”
- “Simultaneously launched on GoPuff with no downtime.”
It also lists some general achievements:
- “Broke Shopify records in the first 24 hours of launch.”
- “All revenue and engagement metrics were highly exceeded.”
![business industry case study examples Adgile case study for Ghia showing ads on trucks.](https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_cc88d0d3-8086-4cd1-83f7-bc0d404cdd05_1848x970.png?v=1718985087)
Adgile Media Group creates outdoor advertising by providing brands with mobile billboards. Unlike traditional outdoor advertising, Adgile also tracks the digital impact of its IRL campaigns.
Adgile’s case study featuring the non-alcoholic beverage brand Ghia is the perfect place to show off the metrics it collects, like:
- 78% homepage visit lift
- 91% conversion lift
- 82% lift on its Find Us page
- Increase in brand awareness and recall, more than 75% over the competition
Meta, the social media and digital advertising platform, does something in its case studies that every company can replicate. Instead of saving the numbers for the results section, Meta provides a brief overview near the top. This breaks up the text visually, provides a quick snapshot for anyone who doesn’t want to read the full case study, and intrigues those curious to know how they achieved those numbers.
![business industry case study examples A screengrab of Lulu's case study results.](https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_1efdcfaf-bbf9-4aaa-b347-b734fb74198c_1848x970.png?v=1718985084)
Meta’s case study for the clothing company Lulus starts by teasing its most impressive stat:
“The women’s fashion ecommerce company compared the performance of a Meta Advantage+ shopping campaign with Advantage+ catalog ads versus its usual ad campaign setup and saw a 47% increase in return on ad spend using the Advantage+ products.”
It then presents three key figures in a visually appealing design, drawing clear attention to the impact it had on this customer.
TYB is a community platform that rewards fans for creating user-generated content . TYB’s case study for Dieux details how the skincare brand used its platform to involve customers in product testing.
It also does something small worth noting: Instead of sticking the call to action at the bottom of the case study, TYB places a “request demo” button at the top of the page. That way, anyone compelled by the results of the case study can take the next step immediately.
![business industry case study examples Screengrab of Dieux's referral with request a demo button and image of a statue of cupid.](https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_4bebf392-762f-44c0-8994-cd0c8556f9bb_1848x970.png?v=1718985087)
Advertising agency Biddyco took a unique approach to its case study for the coffee- and tea-gear company Fellow . Unlike other business case study examples that use the typical situation-solution-results format, Biddyco structured its case study as an extended testimonial, with a series of questions like, “What specific feature or thing do you like most about Biddyco’s services?”
In addition to client feedback, Biddyco also highlights a few key accomplishments under the heading “All You Really Need to Know.”
![business industry case study examples Screengrab of Biddyco's case study results.](https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3_44b5fc4d-b01e-490c-962f-ffc443149d42_1848x970.png?v=1718985087)
A branding studio like Outline won’t approach case studies in the same way an advertising platform like Meta would. What matters here isn’t cost per impression or ROAS, it’s how everything looks.
That’s why Outline’s case study for Heyday Canning is relatively light on words and heavy on imagery. If your work is more visual than numerical, your case study is a great place to show your behind-the-scenes process.
For example, Outline shows the label design alongside images of the cans on the shelf and provides a brief description of the design inspiration. This example shows how you can have a design-focused case study that still tells a compelling story.
![business industry case study examples Heyday Canning product display with highligh on Apricot Glazed.](https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6_ee2f4b96-c227-4bd2-b13b-161eb09537e2_1848x970.png?v=1718985092)
Klaviyo , an email marketing software company, puts numbers front and center in its case study for the olive oil company Graza . If your product or service involves tracking metrics like email open rates, revenue, and click rates, highlight those stats in a larger font size, as Klaviyo did.
Klaviyo’s case study for Graza also shows you don’t necessarily need to fix a problem to create a great case study; you can also simply help your client achieve their goals. According to Klaviyo’s case study, Graza’s challenge was to create strong customer relationships.
![business industry case study examples Screengrab of Graza case study results and image of Graza products display.](https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_9edfed95-38c8-4e74-9c24-b8133f125f80_1848x970.png?v=1718985103)
How do you write a compelling case study if your service doesn’t involve tangible metrics or flashy design? For the performance management software company Culture Amp , it’s highlighting key statistics about the subject of its case study , sock company Bombas .
Like Meta and Klaviyo, Culture Amp highlights three numbers in large font. But these numbers are stats about their client Bombas, not Culture Amp’s services: “120+ employees,” “25M+ items donated,” and “$100M+ in revenue for 2018.”
Instead of showing off the results it achieved for Bombas, these numbers let prospective clients know that Culture Amp works with big, important companies on their performance management process.
Choosing a customer relationships management ( CRM ) platform is a big decision. Switching platforms—as bra company ThirdLove did in this case study from customer support platform Kustomer—can involve lengthy data migration, customization, and employee onboarding.
That’s why it makes sense that Kustomer’s case study for ThirdLove is a four-page-long PDF and not a blog post. If your case study involves a long, detailed analysis, follow Kustomer’s example and make two versions of your case study.
The first page is an executive summary, with about a paragraph each describing the challenge and results. If after reading the first page, you want to learn more, you can dive into the rest of the case study, but you don’t have to read the entire thing to get a sense of how Kustomer collaborated with ThirdLove.
![business industry case study examples Screengrab of ThirdLove case study with image of bra display.](https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_92a7ddd4-4e17-44b5-b020-84a0b6a2ebec_1848x970.png?v=1718985099)
Case study examples FAQ
How do you write a simple case study.
To simplify the case-study writing process, download a template. Shopify’s fill-in-the-blanks case study template can help you share your customers’ success stories in an easily digestible, well-designed format.
Why are case studies important for businesses?
For the business reading a case study, the contents can help them decide between different products or services. For the business writing the case study, it’s a chance to connect more deeply with potential customers.
What is an example of a case study?
An example of a case study is a mobile billboard company’s overview of the services it provided to a client. The case study might include an overview of the client's goals and how the advertiser addressed them, plus a list of outcomes—increased website visits, decreased costs per visit, and a rise in brand awareness.
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Jul 22, 2024
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16 case study examples (+ 3 templates to make your own)
![business industry case study examples Hero image with an icon representing a case study](https://images.ctfassets.net/lzny33ho1g45/4JZVglEqNwt9L9UpaEjxIo/081978a72c139acccf7ee39ed290ffd8/case-study-hero.png?w=1520&fm=jpg&q=30&fit=thumb&h=760)
I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.
Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.
To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.
What is a case study?
A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.
For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.
It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."
16 case study examples
While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.
There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.
1. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll
![business industry case study examples On top of a background of coffee beans, a block of text with percentage growth statistics for how AdRoll nitro-fueled Volcanica coffee.](https://images.ctfassets.net/lzny33ho1g45/5zkCdb92Aqc4B6LGt3Itpt/ebeec0d1cca69cedbf242d74d90454fd/Volcanica-AdRoll-case-study-example.png?w=1400)
People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.
In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.
It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.
Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.
2. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Taylor Guitars and Airtable
![business industry case study examples Screenshot of the Taylor Guitars and Airtable case study, with the title: Taylor Guitars brings more music into the world with Airtable](https://images.ctfassets.net/lzny33ho1g45/6LEd8k451DjuJ74WiJnAdw/f50700410b8f23ebe056e16e2a713967/taylor_guitars-airtable.png?w=1400)
This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.
It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.
Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.
3. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} EndeavourX and Figma
![business industry case study examples Screenshot of the Endeavour and Figma case study, showing a bulleted list about why EndeavourX chose Figma followed by an image of EndeavourX's workspace on Figma](https://images.ctfassets.net/lzny33ho1g45/37ShMunWKqi19KqZqyFx0P/baecf9ba5d439525c1042b7a0c1cdeda/EndeavourX-figma-case-study-example.png?w=1400)
My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.
It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.
Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.
4. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} ActiveCampaign and Zapier
![business industry case study examples Screenshot of Zapier's case study with ActiveCampaign, showing three data visualizations on purple backgrounds](https://images.ctfassets.net/lzny33ho1g45/7Khw3zYIK2VHIt5Zce3mTP/79114737afbe50ea63ad28cbb5b6669b/active_campaign.png?w=1400)
Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them.
The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.
Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.
5. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Ironclad and OpenAI
![business industry case study examples Screenshot of a video from the Ironclad and OpenAI case study showing the Ironclad AI Assist feature](https://images.ctfassets.net/lzny33ho1g45/boU64Sb4KEtZMtNWbcm0B/d4c825a4297fc9e55f5d8c0d5a82617f/ironclad.png?w=1400)
In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.
The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed.
Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.
6. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Shopify and GitHub
![business industry case study examples Screenshot of the Shopify and GitHub case study, with the title "Shopify keeps pushing ecommerce forward with help from GitHub tools," followed by a photo of a plant and a Shopify bag on a table on a dark background](https://images.ctfassets.net/lzny33ho1g45/1yqd00ODPxdbWF4Muf0FM9/2f3c2f0222015a1d632e8b487e9407eb/Shopify_github.png?w=1400)
GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.
To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.
Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study.
7 . .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Audible and Contentful
![business industry case study examples Screenshot of the Audible and Contentful case study showing images of titles on Audible](https://images.ctfassets.net/lzny33ho1g45/7cjUfjJD0srKSl2neIESFJ/9b943d11632863fbd9c165676a88db7d/Audible.png?w=1400)
Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.
This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content.
Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.
8 . .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Zoom and Asana
![business industry case study examples Screenshot of Zoom and Asana's case study on a navy blue background and an image of someone sitting on a Zoom call at a desk with the title "Zoom saves 133 work weeks per year with Asana"](https://images.ctfassets.net/lzny33ho1g45/7lpwkdtXc3SOigHRx222zY/3ddeb7506af0163f43ee34af752b4b89/Zoom-asana.png?w=1400)
Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials.
It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.
Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.
9 . .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Hickies and Mailchimp
![business industry case study examples Screenshot of the Hickies and Mailchimp case study with the title in a fun orange font, followed by a paragraph of text and a photo of a couple sitting on a couch looking at each other and smiling](https://images.ctfassets.net/lzny33ho1g45/5HwBawCVh8mMcTnNxd9nr2/ba07108fa9e13441e68f9887309e6ca2/Hickies-mailchimp.png?w=1400)
I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.
It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.
Takeaway: Be concise to provide as much value in as little text as possible.
10. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} NVIDIA and Workday
![business industry case study examples Screenshot of NVIDIA and Workday's case study with a photo of a group of people standing around a tall desk and smiling and the title "NVIDIA hires game changers"](https://images.ctfassets.net/lzny33ho1g45/1HoY5X6CwiwqAJTdOy95Fb/45155c239c0ec7e5f4eec494e558abfd/nvidia-workday.png?w=1400)
The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.
Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.
Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.
11. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} KFC and Contentful
![business industry case study examples Screenshot of KFC and Contentful's case study showing the outcome of the study, showing two stats: 43% increase in YoY digital sales and 50%+ increase in AU digital sales YoY](https://images.ctfassets.net/lzny33ho1g45/6yWYeVn0FYCYoQ1bpgxjaK/d1278fd5ede20127a5b271ec45fea9f9/KFC_and_Contentful.png?w=1400)
I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.
Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."
Takeaway: Inject humor into your case study if there's room for it and if it fits your brand.
12. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Intuit and Twilio
![business industry case study examples Screenshot of the Intuit and Twilio case study on a dark background with three small, light green icons illustrating three important data points](https://images.ctfassets.net/lzny33ho1g45/fP0bgubUQMJ9Ukl3Zj0Zg/69c144bbf1abdd2902a2e722069c73c9/intuit-twilio.png?w=1400)
Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.
It's simple, concise, and manages to fit a lot of information in easily digestible sections.
Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.
13. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Spotify and Salesforce
![business industry case study examples Screenshot of Spotify and Salesforce's case study showing a still of a video with the title "Automation keeps Spotify's ad business growing year over year"](https://images.ctfassets.net/lzny33ho1g45/13Pn5apsHtf1UWmJj91JiT/1c8f3daab0fb4d1ed78e08f796d3ab93/spotify-salesforce.png?w=1400)
Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.
I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.
14. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Benchling and Airtable
![business industry case study examples Screenshot of the Benchling and Airtable case study with the title: How Benchling achieves scientific breakthroughs via efficiency](https://images.ctfassets.net/lzny33ho1g45/1tj80HiUzQVZYtL8S8l6AA/0167935636b40196508dfe0340745cc4/Benchling-airtable.png?w=1400)
Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex.
And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.
Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.
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![business industry case study examples Screenshot of the Chipotle and Hubble case study with the title "Mexican food chain replaces Discoverer with Hubble and sees major efficiency improvements," followed by a photo of the outside of a Chipotle restaurant](https://images.ctfassets.net/lzny33ho1g45/3fn7MM1XDYtkpbowIVPExA/fe59afe7fe5239e241d4fee520d420f8/Chipotle-hubble.png?w=1400)
The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time.
Sometimes, the message is simple and short enough to convey in a handful of paragraphs.
Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.
16. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Hudl and Zapier
![business industry case study examples Screenshot of Hudl and Zapier's case study, showing data visualizations at the bottom, two photos of people playing sports on the top right , and a quote from the Hudl team on the topleft](https://images.ctfassets.net/lzny33ho1g45/7cjePmy8Dm8NHl1rgrYNiE/80215424a152774f6bb1b45f6e221825/hudl-zapier.png?w=1400)
I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.
The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.
Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.
3 case study templates
Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.
Case study template 1
![business industry case study examples Screenshot of Zapier's first case study template, with the title and three spots for data callouts at the top on a light peach-colored background, followed by a place to write the main success of the case study on a dark green background](https://images.ctfassets.net/lzny33ho1g45/5YvyTlGHWeugvNnzddcDk7/8c9669cb50cb6e2077e595cebbe5613f/case-study-template-1.webp?w=1400)
If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.
Case study template 2
![business industry case study examples Screenshot of Zapier's second case study template, with the title, objectives, and overview on a dark blue background with an orange strip in the middle with a place to write the main success of the case study](https://images.ctfassets.net/lzny33ho1g45/4J52FdDVIqW3nCBCsNX36Y/f5302049eb0827854f7fa0020b2a936f/case-study-template-2.webp?w=1400)
For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats.
Case study template 3
![business industry case study examples Screenshot of Zapier's third case study template, with the places for title, objectives, and about the business on a dark green background followed by three spots for data callouts in orange boxes](https://images.ctfassets.net/lzny33ho1g45/5DQ2Lyw1acWAnz4q7xrQmW/1ec9d01767c1ed9997db2049ac196463/case-study-template-3.webp?w=1400)
Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.
Tips for writing a case study
Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.
Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.
Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.
Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged.
Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.
Use automation to drive results for your case study
A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.
Case study FAQ
Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.
What is an example of a case study?
An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.
How do you write a case study?
To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.
What is the format of a case study?
While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results.
Related reading:
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Hachem Ramki
Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.
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Blog Graphic Design 15+ Case Study Examples for Business, Marketing & Sales
15+ Case Study Examples for Business, Marketing & Sales
Written by: Alice Corner Jan 12, 2023
![business industry case study examples Venngage case study examples](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/10/case-study-examples-blog-header.png)
Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?
If the answer is no — or at least, rarely — you get my point.
Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.
Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.
Click to jump ahead:
What is a case study?
What to include in a professional case study, business case study examples, simple case study examples, marketing case study examples, sales case study examples.
- Case study FAQs
A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.
In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.
![business industry case study examples Case Study Definition LinkedIn Post](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/10/Case-Study-Definition-LinkedIn-Post.png)
As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.
It’s also a good way to interview your customers about why they work with you.
Related: What is a Case Study? [+6 Types of Case Studies]
A professional case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A professional case study typically includes:
- Company background and history
- The challenge
- How you helped
- Specific actions taken
- Visuals or Data
- Client testimonials
Here’s an example of a case study template:
![business industry case study examples marketing case study example](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/01/bc73da09-a6f4-4310-92dc-3477ed48e792-1-1.png)
Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.
Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.
Conduct a B2B case study by researching the company holistically
When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.
Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.
![business industry case study examples Venngage orange marketing case study example](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/01/bc73da09-a6f4-4310-92dc-3477ed48e792-2.png)
In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.
By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.
This case study report example could also be used within an annual or end-of-year report.
Highlight the key takeaway from your marketing case study
To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.
This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately.
![business industry case study examples Purple SAAS Business Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Purple-SAAS-Business-Case-Study-Template.jpg)
You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.
Learn how to choose fonts effectively with our Venngage guide and once you’ve done that.
Upload your fonts and brand colors to Venngage using the My Brand Kit tool and see them automatically applied to your designs.
The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.
In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.
![business industry case study examples Purple SAAS Business Case Study Template Header](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/10/Purple-SAAS-Business-Case-Study-Template-Header-1.png)
If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.
Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.
Use charts to visualize data in your business case studies
Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.
Making charts is even easier with Venngage.
In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.
Adding a chart here helps break up the information and add visual value to the case study.
![business industry case study examples Red SAAS Business Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Red-SAAS-Business-Case-Study-Template.jpg)
Using charts in your case study can also be useful if you’re creating a project management case study.
You could use a Gantt chart or a project timeline to show how you have managed the project successfully.
![business industry case study examples event marketing project management gantt chart example](https://venngage-wordpress.s3.amazonaws.com/uploads/2020/09/event-marketing-project-management-gantt-chart-example.png)
Use direct quotes to build trust in your marketing case study
To add an extra layer of authenticity you can include a direct quote from your customer within your case study.
According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.
![business industry case study examples Case study peer recommendation quote](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Case-study-peer-recommendation-quote.png)
So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.
You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.
![business industry case study examples Contrast Lead Generation Business Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Contrast-Lead-Generation-Business-Case-Study-Template.jpg)
This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.
This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.
Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.
These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.
Use colors and fonts to create a professional-looking case study
Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.
This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.
In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.
![business industry case study examples Blue Simple Business Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Blue-Simple-Business-Case-Study-Template.jpg)
Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.
In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.
Show off impressive results with a bold marketing case study
Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.
In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.
Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.
![business industry case study examples Light simplebusiness case study template](https://venngage-wordpress.s3.amazonaws.com/uploads/2020/09/Light-simplebusiness-case-study-template.png)
Use a simple but clear layout in your case study
Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.
Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.
Making the information clear helps draw attention to the important results, and it helps improve the accessibility of the design .
Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.
![business industry case study examples Modern lead Generaton Business Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Modern-lead-Generaton-Business-Case-Study-Template.jpg)
Use visuals and icons to create an engaging and branded business case study
Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.
Using icons, graphics, photos, or patterns helps create a much more engaging design.
With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.
![business industry case study examples Social Media Business Case Study template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Social-Media-Business-Case-Study-template.jpg)
Use a monochromatic color palette to create a professional and clean case study
Let your research shine by using a monochromatic and minimalistic color palette.
By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.
![business industry case study examples Color combination examples](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Color-combination-examples.png)
In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.
The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.
![business industry case study examples Gray Lead Generation Business Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Gray-Lead-Generation-Business-Case-Study-Template.jpg)
Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:
![business industry case study examples Venngage's accessible color palette generator](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/07/accessible-color-palette-generator-1024x519.png)
Add long term goals in your case study
When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.
Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.
Check out this modern pattern design example of a case study below:
![business industry case study examples Lead generation business case study template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Lead-generation-business-case-study-template.jpg)
In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.
![business industry case study examples Lead generation case study example short term goals](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Lead-generation-case-study-example-short-term-goals.png)
Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.
This strategy can also be handy when creating a consulting case study.
Use data to make concrete points about your sales and successes
When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).
Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.
While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.
They can clearly comprehend the information and it shows that the case study has been well researched.
![business industry case study examples Vibrant Content Marketing Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Vibrant-Content-Marketing-Case-Study-Template.jpg)
Use emotive, persuasive, or action based language in your marketing case study
Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.
![business industry case study examples Case study example pursuasive language](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Case-study-example-pursuasive-language.png)
In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.
Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.
![business industry case study examples Bold Content Marketing Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Bold-Content-Marketing-Case-Study-Template.jpg)
Keep your potential customers in mind when creating a customer case study for marketing
82% of marketers use case studies in their marketing because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.
Why are case studies such an important tool in content marketing?
By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.
Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.
In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.
![business industry case study examples Teal Social Media Business Case Study Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Teal-Social-Media-Business-Case-Study-Template.jpg)
Related: 10+ Case Study Infographic Templates That Convert
Case studies are particularly effective as a sales technique.
A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.
Make impactful statistics pop in your sales case study
Writing a case study doesn’t mean using text as the only medium for sharing results.
You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:
![business industry case study examples Coral content marketing case study template.jpg](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Coral-content-marketing-case-study-template.jpg.png)
Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.
In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.
Use high contrast shapes and colors to draw attention to key information in your sales case study
Help the key information stand out within your case study by using high contrast shapes and colors.
Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.
![business industry case study examples Blue case study example case growth](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Blue-case-study-example-case-growth.png)
This design has used dark blue rectangles to help separate the information and make it easier to read.
Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.
![business industry case study examples Blue Content Marketing Case Study Tempalte](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/07/Blue-Content-Marketing-Case-Study-Tempalte.png)
Case study examples summary
Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.
You should update your business case study examples often if you are sharing them on your website .
It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.
Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.
Case study FAQ s
Why should you write a case study.
Case studies are an effective marketing technique to engage potential customers and help build trust.
By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.
In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.
How should you write a case study?
To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.
You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.
You can learn more about writing a case study from our extensive guide.
Related: How to Present a Case Study like a Pro (With Examples)
Some good questions you could ask would be:
- Why do you use our tool or service?
- How often do you use our tool or service?
- What does the process of using our product look like to you?
- If our product didn’t exist, what would you be doing instead?
- What is the number one benefit you’ve found from using our tool?
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- All Headlines
![business industry case study examples Hertz CEO Kathryn Marinello with CFO Jamere Jackson and other members of the executive team in 2017](https://som.yale.edu/sites/default/files/styles/scaled_140_/public/2022-02/hertz_team02_0.jpg.webp?itok=nGNhTemZ)
Top 40 Most Popular Case Studies of 2021
Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies
Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.
Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy.
The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.
Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.
Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four. Cases on search fund boards, the future of malls, Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.
Other year-end data for 2021 showed:
- Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
- Fifty four percent of raw case users came from outside the U.S..
- The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
- Twenty-six of the cases in the list are raw cases.
- A third of the cases feature a woman protagonist.
- Orders for Yale SOM case studies increased by almost 50% compared to 2020.
- The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.
CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.
All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .
And the Top 40 cases studies of 2021 are:
1. Hertz Global Holdings (A): Uses of Debt and Equity
2. Coffee 2016
3. Hertz Global Holdings (B): Uses of Debt and Equity 2020
4. Glory, Glory Man United!
5. Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive
6. The Future of Malls: Was Decline Inevitable?
7. Strategy for Norway's Pension Fund Global
8. Prodigy Finance
9. Design at Mayo
10. Cadbury
11. City Hospital Emergency Room
13. Volkswagen
14. Marina Bay Sands
15. Shake Shack IPO
16. Mastercard
17. Netflix
18. Ant Financial
19. AXA: Creating the New CR Metrics
20. IBM Corporate Service Corps
21. Business Leadership in South Africa's 1994 Reforms
22. Alternative Meat Industry
23. Children's Premier
24. Khalil Tawil and Umi (A)
25. Palm Oil 2016
26. Teach For All: Designing a Global Network
27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit
28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options
30. Project Sammaan
31. Commonfund ESG
32. Polaroid
33. Connecticut Green Bank 2018: After the Raid
34. FieldFresh Foods
35. The Alibaba Group
36. 360 State Street: Real Options
37. Herman Miller
38. AgBiome
39. Nathan Cummings Foundation
40. Toyota 2010
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- Review Management
6 Brilliant Small Business Case Study Examples For Marketers
Explore case study examples for small businesses. Additionally, find strategies for handling common challenges and solutions for growing your business.
![6 Brilliant Case Study Examples for Small Businesses 6 Brilliant Case Study Examples for Small Businesses](https://www.socialpilot.co/wp-content/uploads/2022/02/6-Brilliant-Case-Study-Examples-for-Small-Businesses.jpg)
Every business starts small.
The success of a business lies in its strategy to overcome any challenge during its journey.
If you are trying to take your business to new heights, start identifying challenges and create solutions.
The best way is to learn from sundry success stories.
There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience.
In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses.
Let’s begin.
Challenges Faced by Small Businesses
As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one.
There are three common challenges businesses need to overcome. These include managing the expenses, hiring people, and following new trends to develop a customer base.
1. Increased Expenses
Every business revolves around money. There are different areas where businesses have to spend their money. But the issue is handling the financial hurdles. With an unplanned budget and financial advice, businesses will be spending more than they need to.
Keeping an eye on expenses is important because the expenses determine the profit the business will make.
However, it is not easy to reduce the expense. It’s affected by demand and supply. If businesses need to keep up with the market’s demands, then the chance of increasing expenses is 100%.
2. More and Skilled Manpower Required
Businesses don’t run themselves. They need manpower with skills to handle different departments. Generally, the number of employees in a small business ranges from 1 to 500 people. Getting this manpower is easy but getting a skilled one is difficult and time-consuming.
Whenever looking for manpower, businesses need to decide what skills they want in their candidate. The problem is candidates can’t always fulfill all the requirements. Besides, hiring manpower also increases the expenses.
3. Keeping Up With the Latest Trends
The market is fluid. It changes and introduces new trends. Small businesses need to keep up with changing trends to keep their business growing. But this is where many businesses start to fall apart.
The thing about new trends is that businesses need to sell their products at the right time. It means they have to keep on studying the market to speculate their next products. If a small business fails to deliver during the peak of the trend, then it will suffer a heavy loss.
Solutions to Grow a Small Business
The best thing about businesses is that there is an attempt to find a solution for every challenge. It brings out the competition in the market, which is huge for surfacing different kinds of solutions a business can adopt.
1. Reduce the Expenses
When it comes to expenses, businesses are focused on spending huge sums on communication because communication is the key element of increasing customers and revenue. It’s not a big problem for big companies, but it is expensive for small businesses. Thus, finding innovative and cost-effective marketing strategies becomes essential for maximizing outreach and impact without straining financial resources.
Fortunately, the cloud telephony system has removed the dilemma while making business budgets because cloud phone services are cheaper than plain old telephone services.
It reduces the initial cost of new businesses up to 90%. Recent surveys suggest that over 74% of businesses prioritize cloud phone systems as their urgent investment.
The same goes for marketing which is necessary to attract potential customers. Small businesses don’t have enough budget to advertise their products.
The best solution for this is using social media platforms like Instagram, Twitter, Facebook, etc. to promote and sell their products.
Case Study: Coffman Engineers
Coffman Engineers clearly states that although the cost of using a virtual phone number adhered to cloud phone is 50% more per employee, it still provides overall 25% more savings than plain old telephone service (POTS).
Coffman Engineers have been relying on cloud phones ever since their one office location faced a disaster. Now they have a disaster recovery feature built into their cloud phone system. It helped them to be ready for any disasters without losing communication with employees.
Not just that, they found all the necessary features bundled into one subscription package in a VoIP phone system. Such a facility enabled them to handle all their business communication using only one platform.
Key Takeaways
- Small businesses must invest in cloud telephony for business communication.
- Extensive use of social media to promote and sell your products/service.
2. Improve Employee Productivity
As we discussed earlier, manpower is a big challenge for small businesses. Hiring more employees doesn’t mean higher productivity. It’s about smart task allocation through a streamlined workload management strategy . Businesses also need to hire the right candidates to keep their expenses in check and improve productivity.
There are different tools available that can monitor what the employees are doing. Time tracking tools and workforce management tools are key components every business needs.
Especially in remote working scenarios, these tools are crucial to getting the full effort for the employees. Companies have seen a 35%-40% rise in productivity in employees working remotely with the use of tracking tools.
Case study: On The Map Marketing
On The Map Marketing , a digital marketing agency, used time tracking tools that showed that remote working employees tend to work more hours since they can work at flexible hours.
On The Map Marketing first started using the time tracking tool when they were opening their office in Riga, Latvia. The CTO of the company wanted the time spent on different tasks on his computer as well as managing the remote working employees.
Using a time tracking tool, they were able to track their productivity with a detailed report of their daily activities during office hours. It helped them calculate salary bonuses. They also found the productivity level of each employee to determine their value for the company.
- Small businesses should use a time tracking tool to make sure employees focus on their office work.
- Small businesses can track the performance of each employee at office locations or remote working locations.
3. Reward Your Customers
A business becomes successful when it can keep its customers happy. In efforts to upscale a small business quickly, the marketplace has seen a decline in the quality of products and services. It is a primary reason for customer dissatisfaction.
About 45% of business professionals rate customer experience as their top priority for growing a business.
Survey says more than 85% of buyers are willing to spend more for a better customer experience . Therefore, small businesses need to focus on improving their quality of products and services, which is a powerful indicator of customer experience.
Case study: Starbucks
Starbucks introduced a Reward Loyalty Program in which customers collect stars to get exciting rewards. This program drives 40% of Starbucks’s total sales .
By adapting the gamification method, Starbucks added a reward loyalty program to their already established app. This move drastically increased sales and digital traffic. They brought mobile payment, customer loyalty, and content partnership in one powerful app.
Customers started registering for My Reward via their app. They are given stars(points) in exchange for their interaction in the app or purchase made. The higher the number of stars a customer gets, the better rewards they get.
- Small businesses can give different forms of rewards for more customer engagement.
- Improvement in customer service can drive more sales and attract more customers.
4. Build Your Brand
Small businesses should learn to build their brand image on social media. While marketing any product or service, the brand image is a key factor for understanding how people view your business.
A brand image must first include mission, vision, and values. It also requires a brand positioning statement that can set your business apart from the competitors.
It’s important to create a unique brand personality. For this, businesses need to design a good logo because customers are most likely to recognize a business looking at a logo. They will have to identify their target audience to craft a good brand image.
According to a study, around 89% of users stay loyal to a business with a good brand image .
Case study: Apple
Apple logo is a well-recognized design that reflects the brand value. Over the years, the Apple logo has gone through several design changes.
The most important rebranding of the company came when Steve Jobs changed the logo which impacted the overall personality of the company. Now, this logo is the most recognized logo in the world.
Looking at the Apple logo, customers can feel a sense of trust, reliability, and innovation . It is the main reason for the huge sales of all Apple products across the globe.
- Branding helps a business build strong relationships with prospects and attract them to be loyal customers.
- Small businesses need to create a strong brand image to sell their products efficiently.
5. Prioritize on Partnerships
Partnerships and collaboration can lift the businesses to maximize their cost savings. It allows businesses to strengthen their programs using available resources and tools.
This has a direct effect on improving the efficiency of their operations. It improves the credibility of the business in the marketplace.
Case study: RENAULT & NISSAN
Renault and Nissan have a strong partnership in automobiles. Their partnership made a remarkable achievement of making up 10% of new car sales worldwide .
Renault and Nissan chose to make an alliance rather than a merger because an alliance has many stronger benefits than a merger would give.
With an alliance, they can access more geographical areas where foreign investments are restricted. These companies got better chances to enter each other’s territory where they were already established companies because of the alliance.
Although they faced numerous challenges including fluctuation in price share, they managed to resolve issues and succeed.
- Small businesses can collaborate with other businesses to increase their chances of higher product sales and profit for everyone.
- Partnership with other businesses allows all parties to benefit from each other’s strong areas.
6. The Right Marketing Strategy
Every business requires to sell its product and services to the market. Without the right social media marketing strategy , a business cannot compete in the marketplace. The first thing about marketing is knowing your target audience and competitors.
When small businesses know who they are competing against, it will help them to see how the competitors are executing their business and attracting their customers.
One such way is to grow your website traffic which can bring you more leads and eventually customers. And how do you increase your website traffic? SEO. If done right, Search Engine Optimization can drive huge traffic to your website to reach your marketing goals.
Case study: Zapier
Zapier used an SEO strategy revolving around long-tail keywords for generating organic traffic to their website. They created 25,000 unique landing pages for unique keywords.
Zapier had a structure and layout for each page including well-optimized human written content. They outsourced SEO content and focused on a playbook for the onboarding process and launched new apps so that they can get partners to write content for them.
On top of that, they also outsourced link building to their partners. These partners wrote valuable guest post content of Zapier on their site and gave a backlink to Zapier. It helped Zapier to get new users as well as drive their website traffic.
- Small Businesses should improve their website traffic by adding more landing pages with relevant content.
- Backlinks through guest posts on other websites can drive more website traffic and attract more prospects.
Now that we have discussed these examples, let’s see how you can create these studies.
Now that you have a fair idea of the business challenges and solutions, there is a good chance of delivering a good strategy for growing your small business.
On top of that, the case study examples above will help you view how other businesses overcome their situation to take their business to new heights.
The most important aspect of upscaling a small business is understanding the customer’s needs. Therefore, you should design a persuasive marketing strategy to attract customers and compete with other businesses in the market.
And a good marketing strategy for any business must include social media. And to make the most of your social media marketing efforts try SocialPilot for free today.
Frequently Asked Questions
🌟 How do you upscale a small business?
Upscaling a small business is a very challenging process. Whether it's making a budget or hiring employees, you have to focus on things that are best for your business. Planning, targeting prospects, marketing strategy, etc. are crucial steps for upscaling businesses and competing with big companies.
🌟 What is a small scale business?
Small scale businesses or Small scale industries (SSI) provide products and services on a small level. Normally in the US, a small business consists of less than 250 employees. Also, it has small capital investments and less office space.
🌟 Why do entrepreneurs find it difficult to scale up?
New entrepreneurs find difficulty in scaling up their businesses because they don’t know what to do. Even if they know, they have to face many challenges like market research, finding loans, allocating space, etc. Also, legal matters are always a major concern for making changes.
🌟 Why is scalability important in business?
Scalability is important because it directly impacts business competition, profitability, brand image, and product quality. Since small businesses have huge growth potential and high return on investment (ROI), they have to properly focus on scalability.
🌟 When should you scale a business?
A small business should look for upscaling its business if it has achieved a minimum annual growth of 20% over 2-3 years with only 10 or more active employees.
About the Author
Anwesha Ghatak
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100+ Case Study Examples for Sales and Marketing
Browse through a wide range of case study templates from various industries.
Imagine you come home after a long, tiring week of work, and you decide to satiate your taste buds by ordering a delicious, exotic dish. What would be your further course of action? Let us guess - you pull out your phone, log in to your favourite on-demand food delivery platform, search for the dish you're looking for, and hit the order button. Oh, wait! We missed out a crucial action that most of us perform while ordering a palate from a new food outlet – Rating & reviews!
The first instinct that each one of us has when we subscribe to a new product or service is to get validation or proof from others.
In this post, we talk about one such crucial marketing collateral that provides proof to your prospects – Case Studies.
What is a Case Study?
Case studies are an indispensable tool for providing proof of quality and utility. They help demonstrate exactly what you have done to help other customers or clients attain their goals. They're sure to draw potential clients because they establish the factor of faith in the ability of your products or services.
To some, case studies may seem dull and boring, but it remains an integral part of a content marketing strategy for almost every B2B company. A content marketing report states that 70% of B2B marketers believe case studies are an effective tool for the content marketing mix.
How long should your case study be?
If you type this query into the Google search bar, the answer that pops up on your screen is 500 to 1500 words. Although this is fairly ideal, it is important to note that there is no hard and fast rule for the word limit of a case study. Like everything else in Marketing, the answer is - it depends.
Depends on various factors like the industry you’re writing the case study for, the narrative you’re building, the audience you’ll cater to and the like.
Case studies are primarily built to generate an in-depth understanding of why exactly prospects should choose your product. In today’s world, where all content consumers have an attention span of roughly 7 seconds (if not lesser) - getting them to read a case study that’s nothing less than 500 words requires skill, to say the least.
The length of a case study depends on the following factors :
Target audience
Identifying the target audience for your case study is the first and foremost step of the writing process. Who will be reading this case study and how do you tailor it to fit their flow of reading? It’s no big secret that everyone’s attention span varies. (We hear you. Do people even have an attention span these days?)
Thanks to the myriad of visual content available in abundance, going through a 50-word post, let alone a 500-word case study, might be an arduous task for most people. However, this massively depends on the target audience and the industry your client belongs to.
Case studies provide deep insight into your product/service and give potential customers one, if not more, solid reasons to get onboard.
Formulating your case study based on these parameters will result in the best outcomes.
For example, if your product caters directly to the general public (B2C) , then your case studies have to be short, precise and to the point. It has to provide just the right amount of information to put forth about your company, the services you offer, its features and benefits. Hence, these case studies can be anywhere between 100-300 words.
On the other hand, formulating a case study for a B2B audience will require more detailed insights, examples, solution-oriented steps, and overall contain highly compelling research. This is solely because the individuals reading our case studies will be established business professionals looking to invest a good amount in your product . These case studies can extend up to 1500 words .
Purpose of the case study
The second factor/question to keep in mind is, “Why are we writing this case study?”. Here we cannot help but think of the famous quote - “You can’t understand someone until you’ve walked a mile in their shoes.”
It’s safe to say that this quote is applicable to almost every situation in life. Especially while selling a product. Or, attempting to do so. In this stage, you need to take into consideration 3 very important factors :
At which point of the sales process are we sending out this case study?
For starters, case study content changes according to the various points of the sales process it is being sent out during. The content required for a case study at the beginning of the sales process differs from the content required for a case study when the deal is about to be closed.
Case studies sent out at the beginning of the sales process focus on the following :
- Recognition of your company/brand
- An insight into your company & what you do
- A generic overview of what your product offers
Hence, these case studies can range anywhere from 300-500 words.
Case studies sent out at the end of the sales process focus on the following :
- Presenting a precise problem faced by a client
- Presenting how your company provided a solution for the same
- The process
- Use-case specific insights
Hence, the sky’s the (word) limit with these case studies. The length that narrates to your prospect that your company is the best solution is the length you stop at.
What do we want our readers to take away from this case study?
The length of your case study also majorly depends on the point you want to put forth in your case study. Are you trying to simply establish brand identity? Are you talking about a new campaign run by your company? Or is it a case study showcasing the work you did for a specific client?
![business industry case study examples Creative of Three Questions To Keep In Mind Before Writing A Case Study](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20Questions%20FINAL.png)
What medium are we sending the case study via?
The medium through which your case study is being sent is a key point while determining the length of your case study.
Let us throw in a quick example here. We are in the midst of our relentless online shopping phase and our package has finally arrived. Obviously, we can’t wait to go through the contents of the package (Because which order even is this?) - Doesn’t it make the unpacking process much easier when the packaging is precise and easy to open? Who wants loads of duct tape and clunky wrapping? It instantly puts us off, and we might even decide to open it later. Similarly, the medium via which you send your case study and the presentation of it matters a lot.
Here are some of the methods through which you can send your case study :
A good ol’ fashioned e-mail
“I’ll send across an email” is a phrase most of us have probably used more than our names. And, that’s fine.
Sending your case studies and other documents through email has unmistakably been the go-to method for the longest time. Even so, sending your documents and case studies via email have its pros and cons.
If you include a number of attachments, your prospects might have a hard time going back and forth between the document and email to open it up. The best option, in this case, is to include a single case study and make it crisp & concise in order to avoid shuffling between tabs. So, we’d say a single case study, about 500 words.
A personalized storyboard
Personalized. Pretty. Extremely easy to go through. Nothing against emails, but imagine sending your case studies in a personalized collection that is exclusive to your reader, gives them a binge-worthy experience with your case studies, enables them to pick up exactly where they left off and much more.
With a presentation like this, we’re sure the length of your case study isn’t going to stop readers from going through the contents of your case study.
Types of Case Studies
Case studies can be broadly classified into the following categories:
1. Third-Person Case Studies
An external agency primarily publishes this type of case study. This external research & consulting firm validates the solution provided by your company to your customers and publishes the same on its website.
2. Explanatory Case Studies
Explanatory case studies are primarily descriptive studies. They typically use one or two instances of a phenomenon or event to show the existing solution. Explanatory case studies primarily exist to familiarize the unfamiliar situation to prospects and give them a brief overview of the subject.
3. Instrumental Case Study
To gain insight into a phenomenon, an instrumental case study is deployed. The focus of this type of case study is not on the results but on the phenomenon. It tries to make the prospects discern the relationship between the phenomenon and its solution.
4. Implementation Case Study
This is perhaps the most important type of case study for a content marketer. It encompasses how your business went about executing the solution of a customer's challenge.
Case studies are the best example of marketing collateral used during the consideration stage and are used to showcase the success stories of your company. They can be written as single-page or multi-page documents.
Steps to writing a case study solution
Crafting the headline.
Headlines are the hellos in the world of writing. Just as a simple hello can help gain surface-level insight into a person, a headline establishes just that about a piece of written content.
The first step to drafting a case study is also to pick a suitable headline.
The headline of a case study has to include the following elements :
- The name of the company
- The use case
- The results
- Quantitative data (all about the numbers)
Let’s go with a fictional take on this -
Let’s say you have a company, “Mattleberg Associates."
Mattleberg Associates offer consultative tools and guidance to understand, buy and adopt marketing technology tools for an enterprise. If Mattleberg Associates is to write a case study on how their product benefited a client of theirs, Acme Corporation , and upped their sales turnover by 70% ,
This is how the case study should ideally be titled :
Acme Corp’s Sales Turnover Increased by 70% - Meet the Mattleberg MarTech Tool that made it possible.
By glancing at this case study title, the reader gets an insight into the company (Mattleberg), the client (Acme Corp), the use case (Increasing sales turnover), the industry (Sales and Marketing) and the outcome (A 70% increase).
Highlighting the challenge/situation
In this part of the case study, the problem is made aware to the reader. This is where we let the reader know that “Hey, there was a grave situation taking place, and this is how it played out.”.
In this part, you have to mention :
- The challenge that was present
- The root cause of the problem
- Statistics about the same
Arriving at the solution
This part of your case study has to be your company’s stellar introduction.
In this part of the case study, you will include :
- How the client arrived at your company
- The process of how the client fixed on your company (yay!)
- The executives involved in the process
Behold! The results
Quantitative results .
This indicates the end of the case study. This is the part you indicate that Happily Ever After was made possible. Here is where you include all of the magical numbers that were a result of your company’s product/service, the remarkable results of the process and the outcome.
Qualitative results
Remember when Spotify allowed 6500 of their employees to work from anywhere in the world?
Now, fast forward to a year later; Spotify has released a statement saying their turnover rate dropped and they’re doing great!
Here’s another example of how a qualitative result approach can be included in your case studies. This is the tie between quantitative and qualitative results. They go hand in hand.
Tying this back to the topic, while writing a case study and mentioning the end results, it is important to also mention how the process eased the lives of the team, resulting in joy in the workplace and so on. This, in return, can directly result in quantitative results. :)
Best Practices to implement while writing a Case Study
More often than not, content marketers find it a herculean task to create a case study that is intriguing for their prospects. Here are 5 easy tips to make your case studies less boring, and more engaging.
1. Incorporate visuals in your case study
Multimedia can make your case studies more engaging and provide you with a means to connect with auditory and visual learners. Here are two ways in which you can incorporate multimedia in your case study:
- Include pictures, charts, and infographics to interpret a story out of the content-heavy data.
- Incorporate videos in your case studies and use them throughout your integrated marketing communication.
2. Prioritize firsthand knowledge over second-hand evidence
Case studies are stories. And stories can be narrated aptly only when you get real firsthand insights from the customer. Hence, to write a good case study, all you need is an excellent customer interview. Refrain from writing case studies based on resources such as testimonial quotes, videos, email, and so on.
It will only make your case studies time-consuming and difficult (or dare we say boring?).
3. Use slide-in call-to-action in lieu of pop-ups
Huge pop-ups can be annoying to the readers. Hence, marketers should try to use slide-in call-to-action that does the same job without distracting your prospects.
4. Don't be keen on listing the problem statement/challenge
Get into the shoes of your prospects while writing the challenge section. Most businesses often commit the mistake of writing the problem of a case study that caters to a narrow audience. To effectively hook a broader target audience , you should address the problem by considering the perspective of different prospects and write a detailed and compelling challenge . Your case study's first sentence should always address a broad business issue, and provide the reader with context.
5. Improve the tone of the customer quotes
Being a case study writer, you should not be transfixed on strictly reproducing all the customer quotes as it is - that is what a reporter does. As a case study writer, you should embellish the customer quotes in a way that makes their point effective. However, the altered quote should not drift away from the actual customer quote and should live up to the spirit of the customer's statement.
Examples of Case Studies
Here is a list of the finest examples of case studies across each sector with our commentary on a handpicked few to further ease your process of writing a case study.
To give you a holistic understanding of different types of case studies, we have collated the best templates from each industry.
- Aviation and Defense
- Banking, Financial Services and Insurance (BFSI)
- Energy & Utility
- Healthcare and Life Sciences
- Manufacturing
- Technology and Services
- Telecommunications
Best Case Study Examples for Aviation, Aerospace & Defense Sector
![business industry case study examples Case Study-Aviation & Defense Sector](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20Aviation%2C%20Aerospace%20%26%20Defence%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the Aviation, Aerospace and Defence sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Electromagnetic Solutions | Leonardo
Type of case study : Explanatory
Leonardo, first, defined their electromagnetic solutions and then furnished an explanatory case study to further enlighten their target audience to the solution they offer. They provided their prospects with a lucid explanation of the phenomenon with their solution in this case study.
2. Indira Gandhi International Airport | Collins Aerospace
Type of case study: Implementation
This case study is one of the best templates you will find in the aviation & defence sector. Two reasons make it exceptional. First, Collins has tailored the case study in a way that it can collaborate with direct marketing efforts . The case study is brief, yet gives a clear explanation of how it went about executing the solution. Also, the testimonial Collins took from Delhi International Airport Ltd., explained in a nutshell, the outstanding results they produced.
Best Case Study Examples for BFSI Sector
![business industry case study examples Case Study-BFSI Sector](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20BFSI%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the BFSI sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Implementing a Complete Target-Date Fund Solution | JPMorgan Chase
Type of case study: Explanatory
Writing a case study in the sector of financial services is tricky, to say the least. If you are looking to benchmark a case study, this should undoubtedly be the one. JPMorgan deep-dived to explain the needs of the client and listed out the top investment priorities. After that, the cast study introduced the unique solution offered to give their prospects a gist of the same.
2. Global Inventory Management | Broadridge
Broadridge created a stellar case study by incorporating a testimonial, visuals, and an elaborate solution together. The cast study went one step ahead by talking about how it will utilize this opportunity to build Broadridge's future solutions.
Best Case Study Examples for Energy & utilites Sector
![business industry case study examples Case Study-Energy & Utility Sector](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20Energy%20and%20Utility%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the Energy & Utilities sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Creating Value through Technology and Innovation | Canadian Natural Resources Limited (CNRL)
Type of case study: Instrumental
This case study focuses more on the different technologies offered by CNRL. What makes this case study unique is that the brand has included various collaborations for each technology and clearly demarcated the status of each technique. The usage of visuals and quantifiable results is spot on!
2. City of Monterey Park | Engie
Engie has produced a phenomenal template for a case study in the energy sector. Prospects could better relate to this kind of a case study because it includes multiple testimonials alongside the images of the solution which can serve as the best catalyst for prospects in the consideration stage of the buyer journey.
Best Case Study Examples for Healthcare & Life Sciences Sector
![business industry case study examples Case Study-Healthcare & Life Science Sector](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20Healthcare%20%26%20Life%20Sciences%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the Healthcare and Life-sciences sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. BD Vacutainer | Becton Dickinson and Company
BD did a fantastic job of quantifying its success in solid numbers. They have incorporated the same in their headline to make it a worthy read for a prospect. Furthermore, they included a separate "results" section which listed out the benefits and illustrated the same using a bar graph. These best practices help a prospect digest text-heavy content easily.
2. Helping Biopharma Companies Unravel the Many Facets of the Oncology Market | McKesson Corporation
This template is an excellent example of an instrumental case study in the healthcare sector. McKesson takes the onus on them to educate the healthcare industry on the oncology market. It provides vital insights into how the biopharma industry can leverage McKesson's resources and excel in oncology.
Best Case Study Examples for Logistics Sector
![business industry case study examples Case Study-Logistics Sector](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20Logistics%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the Logistics sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Inventory Optimization Case Study | Neovia Logistics
Type of case study: Third-Person
This case study serves as a great template of collaboration with other organizations to deliver a customized solution for your customer. Neovia Logistics and SAP Service Parts Planning worked in unison to provide a top-notch solution for inventory management. This template makes a brilliant usage of coloured theme and an engaging dashboard to display the results lucidly.
2. Building a better distribution model to accommodate rapid growth | FedEx Corporation
FedEx adopts a customer-centric approach in this case study and explains the challenges faced by the customer in detail. It elaborately explains how the problems of temperature-sensitive products of the clients were dealt with. This type of case study can prove to be very useful as a marketing communication for a client dealing in a similar sector.
Best Case Study Examples for Manufacturing Sector
![business industry case study examples Case Study-Manufacturing Sector](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20Manufacturing%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the Manufacturing sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Twilight River Cruises | Mitsubishi Electric
The testimonial and the embedded hyperlinks (that redirects to their product range) make this case study stand apart from others. Mitsubishi Electric has ensured that the client furnishes a well-crafted testimonial that makes the prospects acquire faith in their prowess.
2. Danfoss' Digital Journey and Strategic Approach to MES | Siemens
This is, by far, the best template we have discovered in the manufacturing sector. It ticks all the boxes for writing a stellar case study – slide-in CTAs (call-to-action), integration with social media, an excellent testimonial, captivating visuals, and a consistent theme. You do not want to miss this out!
Best Case Study Examples for Technology & Services Sector
![business industry case study examples Case Study-Technology & Services Sector](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20Technology%20%26%20Services%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the Technology & Services sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. FreshDesk - Case Study | Chargebee
The best thing about this case study is that Chargebee incorporated testimonials from different departments and individuals. The case study uses crisp headlines and explains the challenge in detail before jumping the gun to mention the results.
2. Aspire Systems Provides Data Integration Services | Aspire Systems
For a technical product/software, it is important to know where to use technical keywords and where to use plain, simple language. Aspire Systems did a fantastic job of creating different sections for a summary (in plain language) and a tech snapshot (where they mention the suite of data management products). It also included an image of the system architecture to educate their prospects on the process and solutions.
Best Case Study Examples for Telecommunications Sector
![business industry case study examples Case Study-Telecommunications](https://www.paperflite.com/sites/default/files/inline-images/Case%20Study%20-%20Telecommunication%20-%20Cover%20Image.png)
While there are over 10+ example case studies that have been handpicked for the Telecommunications sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Managed Network Services | Telkomtelstra
Incorporating video testimonials in the case study is one of the best practices to be followed to create a compelling case study; and, Telkomtelstra has done that precisely. The practice of integrating social media in your overall content marketing strategy never fails to fetch you brownie points!
2. Supporting the community with a mobilized workforce | Rogers Communications Inc.
Rogers Communications has adopted the strategy of assigning a dedicated page for case studies. It has also integrated social media and slide-in CTAs buttons, in this case study, for enhanced engagement. A unique practice that Rogers embraced in this case study was to mention the details of the current services with that particular client. You may want to consider this strategy while writing your upcoming case study!
Strategies to leverage the power of Case Studies
On the same lines, let us now deep-dive into how content marketers can leverage the power of case studies to their full potential. Mentioned below are some of the strategies you can use to incorporate case studies into your organization's overall integrated marketing communications strategy.
1. Highlight the case studies on a dedicated page
When B2B customers search online for your goods and services, they will search for your company's websites as well as your rivals' websites. So make sure the case studies on your website are easy to find. Refrain from categorizing them in the section of "downloads" or "resources" list, or hiding them so profoundly that visitors need to find them on your search facility.
Offer multiple paths that will lead them directly to the stories of customers that most interest them. Feature your homepage with a recent case study. Ask your webmaster to set up a display that will generate a different case study each time the visitor clicks on a new page or returns to a given page.
Be sure to provide a link where more case studies can be found by the visitor, in case the story does not match the interests of the visitor.
2. Include case studies in white papers
Do you have a case study showing how a client used your product or service to solve a widespread problem in the industry? If so, you have the building blocks for an effective white paper . Case studies and effective white papers share the same basic structure: challenge/solution.
You will need to develop the problem section further, examine previous solutions and why they are not working, and present your solution as part of a generic class.
However, once you have described your solution, you can introduce your particular product by means of an abbreviated version of your case study.
3. Include case studies in press releases
The company press releases are the perfect platform to share customer stories with prospects, customers, partners, and employees. The case studies in your prospect press releases allow you to highlight your solutions and the different verticals that you represent.
This helps to develop trust over time. In addition, case studies are great for keeping partners informed about how customers use your solutions. You'll support their sales efforts by providing customers with new ideas that they can present. You'll also keep them excited about your partnership, as well as about your products and services.
4. Collaborate your direct marketing efforts with case studies
Many of the most popular all-time direct mail promotions start with a story. Stories are enthralling. They promise entertainment and news. Of course, they gain our attention. Hence, a well-written case study for a newsletter or a direct mail campaign can be an excellent lead material.
Moreover, with a lead drawn from a recent case study, you'll not only get the attention of your prospects right away but also establish credibility with a real-world illustration of what your company has done for others already.
5. Consolidate your SEO strategy with case studies
Case studies can be among the best content types to attract attention from search engines. Phrases of keywords are the SEO currency . And if well-written, it is most likely that your case studies will include several instances of keywords and phrases relevant to the product or service they feature.
Make sure you incorporate the links and meta tags to boost the search engine rankings. Google attaches great importance to links, so be sure to link back to your case studies from press releases, blog posts, and discussion forums that refer to them. Encourage your clients to link your website to their success stories.
Even meta tags can improve your search rankings. Ensure that the title and description tags are used well by including your target keywords in them.
6. Collaborate your case studies with your social media marketing strategy
Social media provides a range of platforms to distribute case studies to your target audience. You can post a link to your latest case studies on Twitter, LinkedIn, and other platforms. Forums are another excellent platform way to promote your customer success.
Trade associations and LinkedIn Groups provide thousands of tightly focused discussions across the entire spectrum of interests in the industry. And most of these forums will let you post links, making it easy to reach specific audiences.
Case studies are vital building blocks for your brand’s social currency. With the right balance between data and a compelling narrative, case studies go a long way in positioning your brand as the ideal choice in the minds of your prospects.
So before you rule out this collateral as mundane and boring, ask yourself again - would you order from a restaurant that is not backed by good reviews and ratings?
Other interesting blogs that might help bolster your content marketing strategy:
100+ Best Examples of Press Release Templates
100+ Brochure Examples for Sales and Marketing
100+ Testimonial Examples for Sales and Marketing
The Best White Paper Examples for B2B Marketers
- Case Study Templates
- Case Studies
- Marketing Collateral
- Content Marketing
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10 B2B Case Study Examples to Inspire Your Next Customer Success Story
- October 24, 2023
![business industry case study examples](https://usermotion.com/wp-content/uploads/2023/10/b2b-case-study-examples.png)
Case studies, also known as customer stories, are valuable content assets for attracting new customers and showing your expertise in a competitive market.
The more case studies you have, the simpler it gets for your customers to make decisions.
Case studies provide a firsthand experience of what it’s like to use your product or service, and it can give an “Aha!” moment to potential customers.
While product demos and white papers are great for generating leads, their use is limited to highlighting product features.
On the other hand, case studies showcase the transformation a business has undergone while using your product.
A case study offers potential customers a glimpse of the positive changes they can expect, which is more compelling than simply showcasing your product or service’s excellence.
- Customer mission should be given at the beginning
- Follow up about specifics and metrics
- Use quotes from their side to highlight
- Work out the biggest benefits of your offering and make reference to them
- Make sure your success story follows a brief and logical story structure
In this article, we’ll review 10 examples of outstanding case studies that have collectively helped secure millions in new client business. Let’s get started.
What Is A Case Study?
In simple terms, a case study highlights how a product or service has helped a business solve a problem, achieve a goal, or make its operations easier.
In many ways, it’s a glorified and stretched-out client testimonial that introduces you to the problem that the customer is facing and the solution that the product has helped deliver.
Case studies are invaluable assets for B2B SaaS, where sales cycles tend to get lengthy and costly. They’re a one-time investment that showcases your product’s features and benefits in rooms your sales team can’t be in.
What Makes A Good Case Study?
There is no one-size-fits approach to a good case study.
Some case studies work better as long, prose-forward, and story-driven blog posts. Whereas some are better as quick and fast-fact content that doesn’t add to the chatter but gets straight to the point.
Here are some of the tenets of good case studies:
- Product-Led : Focuses on showcasing the product as the solution to a specific problem or challenge.
- Timely : Addresses the current issues or trends relevant to the business’s ideal customer profile (ICP) .
- Well-structured: Follows a clear, organized format with easily digestible writing style and synthesis.
- Story-driven: Tells a compelling and relatable story that puts the reader in the customer’s shoes.
Case studies must tell the customer’s story regardless of style or content density.
Other than that, visuals in case studies are powerful in increasing conversion rates, by providing real evidence and taking attention.
Companies can also use their website, social media, and newsletters to promote case studies and increase visibility.
Below, we have ten diverse case study examples that embody these principles.
B2B Case Study Template from Our Team
We will share great and proven B2B case study examples that you can get inspired by in the following section, but before that, let’s take a look at an easy and effective template from our team.
![business industry case study examples b2b case study template](https://usermotion.com/wp-content/uploads/2023/10/b2b-case-study-template-659x1024.png)
![](http://sektorel.online/777/templates/cheerup/res/banner1.gif)
10 Best B2B Case Study Examples To Take Inspiration From
Plaid is a fintech company specializing in equipping users with a secure platform to connect their bank details to online applications. Addressing the pressing concern of financial security, Plaid leverages compelling case studies to showcase the remarkable transformations their clients experience.
Take Plaid’s case study of Betterment, for example.
![business industry case study examples plaid b2b case study example](https://usermotion.com/wp-content/uploads/2023/10/plaid-b2b-case-study-example-1024x523.png)
The study begins by stating the goal that the customer is trying to achieve, which is to “onboard new users and drive engagement.” Right next to the goal is company details, and followed below is a singular problem and its solution.
The case study continues by keeping the business’ desired result front and center and offers a generous outlook on the SaaS business.
![business industry case study examples plaid case study](https://usermotion.com/wp-content/uploads/2023/10/plaid-case-study-1024x574.png)
The core process of how Plaid helps Betterment is cleanly laid out, which is a brief version of a ten-page white paper.
![business industry case study examples benefit statement in plaid](https://usermotion.com/wp-content/uploads/2023/10/benefit-statement-in-plaid.png)
What follows are several benefits that Plaid offered to Betterment.
![business industry case study examples plaid betterment case study](https://usermotion.com/wp-content/uploads/2023/10/plaid-betterment-case-study-1024x326.png)
Plaid’s subtle yet effective product integration and clear, well-organized process make it simple for customers facing similar challenges to envision the solution.
2. SalesHandy
SalesHandy is an email automation software that personalizes high-volume cold emails. The company heroes client success stories for its case studies and opens the heading with their wins.
Check out this B2B case study example from Sedin’s case study published by SalesHandy.
![business industry case study examples saleshandy problem statement](https://usermotion.com/wp-content/uploads/2023/10/saleshandy-problem-statement.png)
Readers need context, and case studies should always begin by outlining the exact problems their product or platform aims to solve.
Here, SalesHandy expertly introduces us to Sedin’s use case and the challenges that the business is facing.
![business industry case study examples saleshandy use case statement](https://usermotion.com/wp-content/uploads/2023/10/saleshandy-use-case-statement.png)
After a lengthy context, the case study highlights Sedin’s core challenge in the words of its personnel.
This personable approach ropes readers in and lets them empathize with Sedin’s challenges.
![business industry case study examples saleshandy quote use in case study](https://usermotion.com/wp-content/uploads/2023/10/saleshandy-quote-use-in-case-study-1024x454.png)
With a single scroll in, SalesHandy lays out the solutions to Sedin’s core challenges and integrates its product.
![business industry case study examples b2b case study example from saleshandy](https://usermotion.com/wp-content/uploads/2023/10/b2b-case-study-example-from-saleshandy.png)
This highly detailed case study covers all corners and includes the exceptional results achieved in record time. SalesHandy closes the study with a word from the character already introduced to the readers.
![business industry case study examples saleshandy sedin case study example](https://usermotion.com/wp-content/uploads/2023/10/saleshandy-sedin-case-study-example-1024x454.png)
SalesHandy doesn’t shy away from giving a detailed account of its process, which is crucial for highly technical products and enterprise packages that involve multiple decision-makers.
B2B Case studies, first and foremost, should be written in a language that your ICP understands.
![business industry case study examples playvox case study headline](https://usermotion.com/wp-content/uploads/2023/10/playbox-case-study-headline.png)
Playvox is a customer service platform that helps businesses streamline business operations.
This industry-specific case study of Sweaty Betty by Playvox addresses unique challenges within a niche industry, such as account assessment times for retail and online shops.
The case study starts with the results it achieved for Sweaty Betty.
![business industry case study examples case studies include numers](https://usermotion.com/wp-content/uploads/2023/10/case-studies-include-numbers.png)
The case study follows a straightforward, albeit impactful, challenges-solution-results format as we scroll down.
But instead of listing out solutions in bullet points, Playvox uses customer voice to present the transformation that Sweaty Betty went through.
![business industry case study examples playvox sweaty betty solution](https://usermotion.com/wp-content/uploads/2023/10/playvox-sweaty-betty-case-study-solution.png)
With this formatting, Playvox doesn’t have to tout the platform’s usefulness. Sweaty Betty is doing it for them.
4. Base Search Marketing
We promised diverse case studies, and here is a stellar B2B case study example of a single deck case study of Shine Cosmetics by Base Search Marketing.
Base Search Marketing is a boutique link-building and SEO agency that works with startups and mid-level businesses.
![business industry case study examples base search marketing format](https://usermotion.com/wp-content/uploads/2023/10/base-search-marketing-case-study-format.png)
This case study, which can be reviewed as a brochure, gives you an overview of the customer and lays out the challenges that the business is facing.
You’ll notice how the study uses the CEO’s quote to mention a pretty universal problem that most startups face: “limited resources.”
By highlighting the results in the left tab and laying out the process on the right side, this case study does a masterful job of covering all corners and telling a desirable customer success story.
Another approachable form of case study is slide decks, which you can present in boardrooms and meetings and act as a sales pitch.
![business industry case study examples loganix case study slide example](https://usermotion.com/wp-content/uploads/2023/10/loganix-case-study-slide-example.png)
Loganix nails it with its case study deck for rankings.io.
If you have a complicated product or service requiring an in-depth explanation, then using this format would be a great option.
The solution, stated in simple bullet points, drives the message home.
![business industry case study examples loganix bullet points](https://usermotion.com/wp-content/uploads/2023/10/loganix-case-study-example-bullet-points.png)
Fewer words. Cleaner decks.
Using this methodology lets the audience walk through the case study with visuals, bullet points, and concise text.
6. CoSchedule
CoSchedule is a SaaS leader in the social media space, and this Outcome-led Case Study proves just why it is so good at capturing the markets.
The study kicks off with a result-forward headline, piquing the interest of readers who are interested in getting similar outcomes.
![business industry case study examples coschedule outcome-led case study example](https://usermotion.com/wp-content/uploads/2023/10/coschedule-outcome-led-case-study-example.png)
There’s much to appreciate in this succinctly written case study, but the headlines get our attention and hold it.
With every scroll, results are presented to you in the form of graphs, quotes, and visuals.
![business industry case study examples loganix graphics](https://usermotion.com/wp-content/uploads/2023/10/loganix-graphics-in-case-study.png)
The study ends with a quote from the customer, which repeats the outcome stated in the headline.
![business industry case study examples end with quote example](https://usermotion.com/wp-content/uploads/2023/10/case-study-end-with-quote-example.png)
Leading remote teams is a challenge that numerous teams will face moving forward. CoSchedule makes operations easy for these teams, and it doesn’t shy away from stating just how through its case study.
7. Wizehire
Case studies have evolved from lengthy blocks of text confined to PDFs to a new digital era emphasizing impact over verbosity.
Wizehire’s succinct case study is a prime example of this shift. It uses fewer words to create a powerful impression.
![business industry case study examples wizehire example of case study](https://usermotion.com/wp-content/uploads/2023/10/wizehire-case-study-examples-1024x489.png)
From the very first page, the case study introduces us to Kris, the customer and central figure of the story. Without the need for extensive scrolling, we quickly grasp vital details about Kris: his role, employee turnover, location, and industry.
In the second slide, we are immediately taken to the solution that Kris got by working with Wizehire.
![business industry case study examples wizehire b2b case study examples](https://usermotion.com/wp-content/uploads/2023/10/wizehire-example-of-case-study-1024x554.png)
The case study ends with a passionate testimonial from Kris, who deeply believes in Wizehire.
![business industry case study examples testimonial example](https://usermotion.com/wp-content/uploads/2023/10/case-study-testimonial-example.png)
The case study has less than 300 words, enough for local entrepreneurs like Kris Morales, who want to hire talent but don’t have the resources for proper vetting and training. Until, of course, Wizehire comes along.
8. FreshBooks
When a reader can see themselves in a case study, it takes them one step closer to wanting to try the product.
This case study by Freshbooks uses a beautiful personal story of an emerging entrepreneur.
![business industry case study examples freshbooks case study example](https://usermotion.com/wp-content/uploads/2023/10/freshbooks-case-study-example.png)
Using a deeply personal story, the study appeals to people who are just starting and aren’t accountants but suddenly have to deal with employee invoices and a dozen other bills.
The text progresses in an interview-style study, with the customer taking the mic and illustrating the challenges that startups and small businesses face.
![business industry case study examples freshbooks challenge statement in case study](https://usermotion.com/wp-content/uploads/2023/10/freshbooks-challenge-statement-in-case-study.png)
This style works because readers crave insights directly from customers. Getting authentic testimonials is becoming increasingly challenging. Well-crafted case studies can be valuable substitutes, provided they seem realistic and from the heart.
Featuring quotes or testimonials from satisfied customers throughout the case study adds to its credibility and authenticity. Just like this testimonial Case Study by Slack .
![business industry case study examples slack testimonal case study](https://usermotion.com/wp-content/uploads/2023/10/slack-testimonal-case-study-1024x470.png)
Slack is a giant in the realm of digital communication, with more than 20 million active users worldwide. However, it is tough to break into the market of group communications. After all, Slack competes with both WhatsApp and Microsoft Team regarding market share.
To level the playing field, Slack features case studies from top entrepreneurs and market players who have been served well by it.
![business industry case study examples slack case study](https://usermotion.com/wp-content/uploads/2023/10/slack-case-study.png)
Its case studies are laden with personal stories about how the platform boosts productivity.
At the same time, the software also plugs in the “try for free” banner to make sure that customers are aware of the inexpensive nature of the software.
It’s not easy to get such detailed testimonies from the C-suite, but when you’re Slack, businesses tend to make an exception.
Some case studies are based on highly niche subjects, where nothing is at the top of the funnel. Kosli nails it with this highly technical case study of Firi.
![business industry case study examples kosli firi technical case study](https://usermotion.com/wp-content/uploads/2023/10/kosli-firi-technical-case-study-example.png)
Technical case studies are designed for niche audiences who are already aware of the problems that the software can solve. Case studies like these are clean and smart and come with solutions that have a counterpart solution.
There is absolutely no fluff and nothing that can be a reason for C-suite executives to bounce from.
It’s full of information-packed pages designed to hook the reader in and present the tool as a formidable solution to their problem.
![business industry case study examples kosli firi](https://usermotion.com/wp-content/uploads/2023/10/kosli-firi-technical-case-study.png)
You’ll notice how they weave Kosli through the entire case study, and the first-person report comes from the customer.
B2B Case Study Examples In Short
In the B2B SaaS industry, converting new leads and securing new business has become increasingly challenging. In this landscape, impactful content assets such as case studies and customer stories are sometimes the only things moving the needle.
Crafting a compelling customer story empowers brands to enable potential customers to engage directly .
🚀 Customer stories evoke empathy from buyers
🤝 Customer stories help build up your relationships with vocal brand advocates
⬇️ Customer stories lower your prospects’ information cost
Once you’ve determined the most effective way to convey information that resonates with your leads, you can collaborate with your content and design teams to create impactful case studies to generate new business and prove your expertise and experience in the market.
Zeynep Avan
![business industry case study examples 10 Signal Based Selling Signals to Aquire Qualified Leads](https://usermotion.com/wp-content/uploads/2024/07/10-Signal-Based-Selling-Signals-to-Aquire-Qualified-Leads-300x146.png)
10 Signal Based Selling Signals to Aquire Qualified Leads
Signal based selling is a strategy to identify the signals that show buying intent and acquire qualified leads and let’s list 10 of them.
![business industry case study examples 6sense Alternatives](https://usermotion.com/wp-content/uploads/2024/07/6sense-Alternatives-300x146.png)
3 6sense Alternatives
Don’t sign a contract of +2 years without clear return on your investment. UserMotion identifies customer data to reveal buyer intent signals.
![business industry case study examples Is-Signal-Based-Selling-Just-Renamed-Lead-Scoring_](https://usermotion.com/wp-content/uploads/2024/07/Is-Signal-Based-Selling-Just-Renamed-Lead-Scoring_-300x146.png)
Is Signal-Based Selling Just Renamed Lead-Scoring?
In sales and marketing, the terms “signal-based selling” and “lead-scoring” often come up. But are they really different?
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OpenAI: Idealism Meets Capitalism
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Generative AI and the Future of Work
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Copilot(s): Generative AI at Microsoft and GitHub
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Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
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Juan Valdez: Innovation in Caffeination
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UGG Steps into the Metaverse
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Metaverse Wars
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Roblox: Virtual Commerce in the Metaverse
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Timnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models
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Hugging Face: Serving AI on a Platform
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SmartOne: Building an AI Data Business
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Honeywell and the Great Recession (A)
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Target: Responding to the Recession
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Hometown Foods: Changing Price Amid Inflation
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Elon Musk's Big Bets
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Elon Musk: Balancing Purpose and Risk
Tesla's ceo compensation plan.
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China Rapid Finance: The Collapse of China's P2P Lending Industry
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Forbidden City: Launching a Craft Beer in China
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Booking.com
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Innovation at Uber: The Launch of Express POOL
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Racial Discrimination on Airbnb (A)
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Unilever's Response to the Future of Work
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AT&T, Retraining, and the Workforce of Tomorrow
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Leading Change in Talent at L'Oreal
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Eve Hall: The African American Investment Fund in Milwaukee
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United Housing - Otis Gates
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The Home Depot: Leadership in Crisis Management
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The Great East Japan Earthquake (B): Fast Retailing Group's Response
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Insurer of Last Resort?: The Federal Financial Response to September 11
- David A. Moss
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Under Armour
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Hunley, Inc.: Casting for Growth
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Bitfury: Blockchain for Government
- Mitchell B. Weiss
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Deutsche Bank: Pursuing Blockchain Opportunities (A)
- Lynda M. Applegate
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Maersk: Betting on Blockchain
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Yum! Brands
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Bharti Airtel in Africa
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Li & Fung 2012
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Sony and the JK Wedding Dance
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United Breaks Guitars
David dao on united airlines.
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Marketing Reading: Digital Marketing
- Joseph Davin
Social Strategy at Nike
- Mikolaj Jan Piskorski
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The Tate's Digital Transformation
Social strategy at american express, mellon financial and the bank of new york.
- Carliss Y. Baldwin
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The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?
- Juan Alcacer
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Dow's Bid for Rohm and Haas
- Benjamin C. Esty
Finance Reading: The Mergers and Acquisitions Process
- John Coates
Apple: Privacy vs. Safety? (A)
- Henry W. McGee
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Sidewalk Labs: Privacy in a City Built from the Internet Up
- Leslie K. John
Data Breach at Equifax
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Apple's Core
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Design Thinking and Innovation at Apple
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Apple Inc. in 2012
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Iz-Lynn Chan at Far East Organization (Abridged)
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Barbara Norris: Leading Change in the General Surgery Unit
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Adobe Systems: Working Towards a "Suite" Release (A)
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Home Nursing of North Carolina
Castronics, llc, gemini investors, angie's list: ratings pioneer turns 20.
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Basecamp: Pricing
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J.C. Penney's "Fair and Square" Pricing Strategy
J.c. penney's 'fair and square' strategy (c): back to the future.
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Osaro: Picking the best path
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HubSpot and Motion AI: Chatbot-Enabled CRM
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GROW: Using Artificial Intelligence to Screen Human Intelligence
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GitLab and the Future of All-Remote Work (A)
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TCS: From Physical Offices to Borderless Work
Creating a virtual internship at goldman sachs.
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Starbucks Coffee Company: Transformation and Renewal
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JCPenney: Back in Business
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Arup: Building the Water Cube
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(Re)Building a Global Team: Tariq Khan at Tek
Managing a global team: greg james at sun microsystems, inc. (a).
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Organizational Behavior Reading: Leading Global Teams
Ron ventura at mitchell memorial hospital.
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Anthony Starks at InSiL Therapeutics (A)
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Wolfgang Keller at Konigsbrau-TAK (A)
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The 2010 Chilean Mining Rescue (A)
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IDEO: Human-Centered Service Design
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Midland Energy Resources, Inc.: Cost of Capital
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Globalizing the Cost of Capital and Capital Budgeting at AES
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Cost of Capital at Ameritrade
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Finance Reading: Cost of Capital
Circles: series d financing.
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Andreessen Horowitz
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David Neeleman: Flight Path of a Servant Leader (A)
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Coach Hurley at St. Anthony High School
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Shapiro Global
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Kathryn McNeil (A)
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Carol Fishman Cohen: Professional Career Reentry (A)
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Alex Montana at ESH Manufacturing Co.
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Michelle Levene (A)
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John and Andrea Rice: Entrepreneurship and Life
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Writing A Case Study
Case Study Examples
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Brilliant Case Study Examples and Templates For Your Help
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A Complete Case Study Writing Guide With Examples
Simple Case Study Format for Students to Follow
Understand the Types of Case Study Here
It’s no surprise that writing a case study is one of the most challenging academic tasks for students. You’re definitely not alone here!
Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.
Don't worry! Let us help you out!
We've collected over 25 free case study examples with solutions just for you. These samples with solutions will help you win over your panel and score high marks on your case studies.
So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.
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- 1. An Overview of Case Studies
- 2. Case Study Examples for Students
- 3. Business Case Study Examples
- 4. Medical Case Study Examples
- 5. Psychology Case Study Examples
- 6. Sales Case Study Examples
- 7. Interview Case Study Examples
- 8. Marketing Case Study Examples
- 9. Tips to Write a Good Case Study
An Overview of Case Studies
A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied.
Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.
The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results.
Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:
Case Study Sample PDF
How to Write a Case Study Examples
Learn how to write a case study with the help of our comprehensive case study guide.
Case Study Examples for Students
Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.
Below are some case study examples in research, suitable for students:
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Case Study Example in Software Engineering
Qualitative Research Case Study Sample
Software Quality Assurance Case Study
Social Work Case Study Example
Ethical Case Study
Case Study Example PDF
These examples can guide you on how to structure and format your own case studies.
Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.
Business Case Study Examples
A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution.
To help you out, here are some samples so you can create case studies that are related to businesses:
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Here are some more business case study examples:
Business Case Studies PDF
Business Case Studies Example
Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs.
Medical Case Study Examples
Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients.
Here are some medical case study examples to help you.
Medical Case Study Example
Nursing Case Study Example
Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.
Psychology Case Study Examples
Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses.
By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior.
For your help, here are some interesting psychology case study examples:
Psychology Case Study Example
Mental Health Case Study Example
Sales Case Study Examples
Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.
By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.
Sales Case Study Example
Interview Case Study Examples
Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.
Interview Case Study Example
Marketing Case Study Examples
Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.
They typically describe a challenge faced by a business, the solution implemented, and the results achieved.
This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.
: ABC Solutions, a leading provider of tech products and services.
Engaging and informative content highlighting products and services. Incorporating real-world examples to showcase the impact of ABC Solutions. Utilizing analytics to refine content strategies. Aligning content with customer needs and pain points. Content marketing efforts led to a significant boost in brand visibility. Compelling narratives highlighting how products and services transformed businesses.
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Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:
“Chevrolet Discover the Unexpected” by Carol H. Williams
This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more.
Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.
Key points from the case study include:
- Using a well-known brand name in the title can create interest.
- Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
- Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.
“The Met” by Fantasy
“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.
The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.
For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.
Key points from this “The Met” include:
- Keeping the case study simple and clean can help readers focus on the most important aspects.
- Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
- Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.
“Better Experiences for All” by Herman Miller
Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.
The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.
Key points from the “Better Experiences” include:
- Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
- Include a list of products that were used in the project to guide potential customers.
“NetApp” by Evisort
Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.
The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times.
- Provide an overview of the company in the client’s words, and put focus on the customer.
- Highlight how your services can help clients during challenging times.
- Make your case study accessible by providing it in various formats.
“Red Sox Season Campaign,” by CTP Boston
The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.
The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.
Some key points to take away from the “Red Sox Season Campaign”:
- Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
- Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.
“Airbnb + Zendesk” by Zendesk
The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk.
The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.
Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.
Some key points to take away from this case study are:
- Use client's offerings' images rather than just screenshots of your own product or service.
- To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.
“Influencer Marketing” by Trend and WarbyParker
The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget.
The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use.
This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.
Key points to take away from this case study are:
- Influencer marketing can be effective even with a limited budget.
- Showcasing products being used in everyday life can make a brand more approachable and relatable.
- Third-person case studies can be useful in highlighting the success of a campaign.
Marketing Case Study Template
Marketing Case Study Example
Now that you have read multiple case study examples, hop on to our tips.
Tips to Write a Good Case Study
Here are some note-worthy tips to craft a winning case study
- Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
- Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
- Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
- Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
- Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.
There you go!
We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!
Having said that, we do understand that some of you might be having a hard time writing compelling case studies.
But worry not! Our expert case study writing service is here to take all your case-writing blues away!
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Business Case Studies
- Getting Started
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- Finding Case Studies in the Library
Free Case Studies
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Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies:
- Acadia Institute of Case Studies Focuses on entrepreneurship and small business operations.
- Business Case Studies by Company
- Business Ethics Case Analyses
- Canadian Centre for Occupational Health & Safety: Workplace Health Case Studies
- Case Centre Available for a fee.
- Daniels Fund Ethics Initiative Case Studies
- Give to Get Marketing. Marketing and Advertising Case Studies
- HR Open Source Case Studies
- MarketingSherpa Choose "Case Studies" as the content type in the filters.
- MaRS Search for "case study" in the top right search box.
- MERLOT Business Cases
- MIT LearningEdge Case Studies Free case studies by MIT Sloan School of Management.
- Penske. Logistics Case Studies
- Society of Human Resources Management.
- Open Case Studies Project by UBC The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open.
- World's Best Case Studies Short video case studies covering topics including consumer goods, services, and technology.
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280 Free Case Interview Examples
Do you want to get access to over 280 free case interview examples (with answers)?
If you have interviews planned at McKinsey , The Boston Consulting Group , or any other consulting firm, you are probably looking for case interview examples.
So, to help you prepare, I have compiled a list of 280 free case interview examples:
- Over 30 free case interview examples (+ interview prep tips) from the websites of top consulting firms
- More than 250 free case interview examples from top business school case books
Moreover, you’ll get my take on which case studies you will likely have in interviews.
In short, the resources listed hereafter will be very helpful if you are starting out or have already made good progress in preparing for your case interviews.
One last word : check out this free case-cracking course to learn how to crack the most recent types of case questions consulting firms use in actual interviews.
Let’s get started!
Table of Contents
Get the latest data about salaries in consulting, mckinsey: tips and case interview examples.
McKinsey & Company’s website is definitely one of my favorites.
Because this gives so much insightful information about the role of a consultant and what the hiring process looks like.
Therefore, I highly recommend spending time on their website, even if you are not targeting McKinsey.
In the meantime, here are 8 McKinsey case interview examples
- Electro-light
- GlobaPharma
- National Education
- Talbot trucks
- Shops corporation
- Conservation forever
![business industry case study examples McKinsey hub](https://careerinconsulting.com/wp-content/uploads/2019/12/McKinsey-hub-768x236.png)
Check out the McKinsey Hub : A library of 20+ free resources that cover everything you need to secure a job offer at McKinsey.
Besides, here is another McKinsey case interview example.
This case interview question has been recently asked in a real interview:
𝘦𝘊𝘢𝘳𝘊𝘰, 𝘢 𝘑𝘢𝘱𝘢𝘯𝘦𝘴𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳 𝘰𝘧 𝘦𝘭𝘦𝘤𝘵𝘳𝘪𝘤 𝘱𝘢𝘴𝘴𝘦𝘯𝘨𝘦𝘳 𝘷𝘦𝘩𝘪𝘤𝘭𝘦𝘴, 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢 𝘭𝘰𝘸 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘩𝘢𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘉2𝘉 𝘴𝘦𝘨𝘮𝘦𝘯𝘵. 𝘛𝘩𝘦𝘺 𝘦𝘯𝘫𝘰𝘺 𝘴𝘵𝘳𝘰𝘯𝘨 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘉2𝘊 𝘴𝘱𝘢𝘤𝘦, 𝘣𝘰𝘵𝘩 𝘥𝘰𝘮𝘦𝘴𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘦𝘊𝘢𝘳𝘊𝘰’𝘴 𝘴𝘢𝘭𝘦𝘴 𝘵𝘰 𝘴𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘮𝘦𝘥𝘪𝘶𝘮 𝘴𝘪𝘻𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘴𝘵𝘢𝘺𝘪𝘯𝘨 𝘧𝘢𝘳 𝘣𝘦𝘭𝘰𝘸 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴. 𝘛𝘩𝘦 𝘊𝘌𝘖 𝘩𝘢𝘴 𝘪𝘯𝘷𝘪𝘵𝘦𝘥 𝘺𝘰𝘶 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘵𝘩𝘦𝘮 𝘰𝘶𝘵.
How would you approach this business problem?
When ready, check this video below where I present how to approach this problem.
BCG: Tips And Case Interview Examples
The Boston Consulting Group website states something very important: the goal of the hiring process is to get to know you better, which means, in the context of Consulting interviews, understanding how you solve problems .
Remember this: in case interviews, to show how you think is MUCH MORE IMPORTANT than to find an answer to the case .
As a result, you will have case study questions to showcase your problem-solving skills. Likewise, fit interviews have the same purpose: to show what problems you faced and how you resolved them.
- BCG interview prep tips
- BCG’s interactive case tool
- BCG case interview example: climate change challenge
- BCG case interview example: GenCo
- BCG case interview example: FoodCo
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Check out the BCG Hub : A library of 20+ free resources that cover everything you need to secure a job offer at BCG.
Bain: Tips And Case Interview Examples
Bain & Company’s website highlights something very important: successful applicants manage to turn a case interview into a conversation between two consultants .
In other words, you don’t want to appear as a candidate but as a consultant !
To do this, you need to master the main problem-solving techniques that consulting firms want to see.
- Bain interview prep tips here and here
- Bain case interview examples: coffee , fashioco
- Bain case interview sample videos: a first video , a second video
![business industry case study examples business industry case study examples](https://careerinconsulting.com/wp-content/uploads/2019/12/Bain-hub-1024x228.png)
Check out the Bain Hub : A library of 20+ free resources that cover everything you need to secure a job offer at Bain & Company.
Deloitte: Tips And Case Interview Examples
As for the BCG’s section above, the Deloitte website clearly states that in case interviews , it is much more important to show how you think and interact with your interviewer than to find the right answer to the case.
- Deloitte interview prep tips
- Deloitte case interview examples: here (more than 15 case interview examples)
- Deloitte case interview example: Federal Agency
- Deloitte case interview example: Recreation Unlimited
- Deloitte case interview example: Federal benefits Provider
- Deloitte case interview example: Federal Civil Cargo protection Bureau
Get 4 Complete Case Interview Courses For Free
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You need 4 skills to be successful in all case interviews: Case Structuring, Case Leadership, Case Analytics, and Communication. Join this free training and learn how to ace ANY case questions.
Oliver Wyman: Tips And Case Interview Examples
Like the Deloitte website, Oliver Wyman’s website points out that, above all, you must demonstrate your ability to think in a structured, analytical, and creative way.
In other words, there are no right or wrong answers, but only showing how you solve problems matters.
- Oliver Wyman interview prep tips
- Oliver Wyman case interview examples: here (Aqualine) and here (Wumbleworld)
Kearney: Tips And Case Interview Examples
Now it’s time to tell you something you could have heard a hundred times.
Yet too many candidates do it.
Do NOT force your solution to adapt to a standard framework . As a result, this will only take you to a place you don’t want to go: the pool of rejected candidates .
To learn more about this, check the “What Not To Do” section on the AT Kearney website .
- Kearney interview prep tips
- Kearney case interview examples: here and here
- Kearney case book: here
Strategy&: Interview Prep Tips
Strategy& doesn’t provide case study examples on its website, but it shares insights on career progression, which I recommend reading when you prepare for your fit interviews.
- Strategy& interview prep tips
Roland Berger: Tips And Case Interview Examples
I like the examples of case studies presented on the Roland Berger website .
Because the two examples of case studies are very detailed and illustrate the kind of solutions your interviewers expect during case discussions.
- Roland Berger interview prep tips
- A first Roland Berger case interview example: part 1 and part 2
- A second Roland Berger case interview example: part 1 and part 2
Alix Partners: Interview Prep Tips
Like Strategy&, Alix Partners doesn’t provide case study examples on its website.
However, they give an overview of what they are looking for: they want entrepreneurial, self-starter, and analytical candidates, which are skills that all consulting firms highly appreciate .
- Alix Partners interview prep tips
OC&C: Interview Prep Tips
Here are two case study examples from OC&C:
- Imported spirit
- Leisure clubs
253 Case Studies From Business School Case Books
Most of these 253 case study examples are based on case interviews used by consulting firms in real job interviews .
As a result, you can have a good idea of the case study questions you can have when interviewing at these firms .
The Full List Of 253 Free Case Study Examples
- Chicago business school
- Australian Graduate School of Management
- Columbia business school
- Harvard business school
- Wharton business school (2009)
- Wharton busines school (2017)
- Darden business school
Do you want to practice a specific type of case study? Now you can…
I have sorted this list of 253 case studies by type: profitability, market expansion, industry analysis, pricing, investment or acquisition, and guesstimates (also known as market sizing questions).
![business industry case study examples Full list of case study examples sorted by type](https://careerinconsulting.com/wp-content/uploads/2019/12/Full-list-of-case-studies-sorted-by-type-1024x549.png)
Bonus #1: Know The Types Of Cases You Are Likely To have During Your Interviews
- Profitability cases (29% of cases from that list)
- Investment cases (19% of cases from that list)
- Market sizing questions (15% of cases from that list)
As a result, assuming you’ll have 6 interviews (and therefore 6 case interviews) during the recruitment process:
- “Profitability cases are 29%” means that chances to have 2 profitability case studies during your recruitment process are very high
- “Investment cases are 19%” means that chances to have 1 investment case study during your recruitment process are very high.
- “ Guesstimates are 15%” means that chances of having 1 market sizing question during your recruitment process are high.
Bonus #2: The 10 Cases I Recommend You Doing Now
Over 250 examples of case interviews are a great list, and you may not know where to start.
So, I’ve compiled a list of my 10 favorite case studies.
The 5 case studies I recommend doing if you are a BEGINNER
1. stern case book: drinks gone flat (starting at page 24).
This is a good introduction to a common type of case (declining sales here). I liked the solution presented for this case, particularly how it started by isolating declining sales (what range of products? Volumes or prices, or both?).
2. Stern case book: Sport bar (starting at page 46)
This is an investment case (should you invest in a new bar). Even if the solution presented in this case book is not MECE , it covers the most common quantitative questions you might have in such a case. I recommend doing this case.
3. Stern case book: MJ Wineries (starting at page 85)
This is a profitability case. I liked the solution presented in this case because it illustrates how specific good candidates should be. The case concerns wine, so a good candidate should mention the quality of lands and grapes as important factors.
4. AGSM case book: Piano tuners (starting at page 57)
This is a typical market sizing question. How to answer this type of question is a must-know before going to your interviews.
5. Darden case book: National Logistics (starting at page 49)
Again, this is a very common case (how to reduce costs). I liked the broad range of questions asked in this case, covering key skills assessed by consulting firms during case interviews: brainstorming skills (or creativity), quantitative skills, and business sense.
The 5 case studies I recommend if you are more ADVANCED in your preparation
1. stern: the pricing games (starting at page 55).
This case study asks you to help your client assess different business models. I liked this case because the range of issues to tackle is quite broad.
2. Wharton 2017: Engineer attrition at SLS Oil & Gas Services (starting at page 55)
I liked this case study because the case prompt is uncommon: your client has been facing a very high attrition rate among its population of Engineers. As a result, it’s very unlikely that your solution fits a well-known framework, and you’ll have to demonstrate your problem-solving skills by developing a specific solution.
3. Wharton 2017: Pharma Company Goes International, Outsources Benefits, Integrates New Technology (starting at page 95)
This case is about a client considering outsourcing a part of their activity. Even though I don’t know if this type of case study is very common, I had many case studies like this when I passed my interviews a few years ago. And I always found them difficult!
4. Insead: Gas retail case (starting at page 73)
The question in the problem statement is very broad, making this case difficult. So, only good candidates can have a structured case discussion here.
5. Darden: Fire Proof (starting at page 84)
This is a market entry case. Try to solve it by developing a structure as MECE as possible.
CareerInConsulting.com's Free Resources
Access my exclusive free training to help you prepare for your case interviews .
Besides, you can learn my step-by-step guide to answering market sizing questions .
You’ll get my formula to solve all market sizing questions.
Moreover, if you are a beginner, you can read my article on how to solve business cases (+ a 4-week prep plan to get case interview ready).
Also, check these 11 must-know frameworks to ace your case interviews.
Finally, you can read the articles in the blog section of my website.
That’s quite a list.
To complete this list, check this free case interview course , where you’ll find case questions recently asked in actual interviews.
Now, I’d like to hear from you.
Which key insights were new to you?
Or maybe I have missed something.
Either way, let me know by leaving a comment below.
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You need 4 skills to be successful in all case interviews: Case Structuring, Case Leadership, Case Analytics, and Communication. Enroll in our 4 free courses and discover the proven systems +300 candidates used to learn these 4 skills and land offers in consulting.
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Business Case Study
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Although personal experiences are the first things one would look into, understanding, and analyzing what others went through is also an excellent method for learning. Not everyone goes through the same things in life; there will always be differences in our experiences. By studying and making some case analysis on the experiences of others can give you the insight you didn’t think you needed. In the corporate world, this is called a business case study.
What Is a Business Case Study?
Studying the deals and transactions of a business can benefit business owners, students, clients, and the company being investigated. The report you present is called a business case study. On technical terms, a business case study is a real-life or imaginary business situation documented and used as instructional material. Business students and trainees examine these documents to formulate solutions and action plans to hypothetical problems. Some companies publish their case studies so that prospective clients can understand what they do and how they can assist them. This can also serve as a marketing strategy to advertise their successes.
Showering in Benefits
Business schools use business management report case study examples to prepare students for the many situations that can happen in the real world. Case analysis helps them exercise their critical thinking skills and problem-solving skills. In law schools, business law case studies are even present. But schools, business books, and academic settings are not the only ones that use business case studies. The corporate world is full of companies that report their undertakings as case studies. There are many benefits that a company can gain from business case study presentations. Here are four benefits companies should consider when deciding to publish their business cases:
Storytelling
When writing a case study that centers on a service or product, the company gets the chance to market and discuss their products comprehensively. Case studies, like stories, have a beginning, middle, and end. Utilizing these parts can help advertise the product.
Peer to Peer Influence
Just because the company publishes the case study, the basis of its content is the client’s point of view. By using direct quotes, statistics, and other elements, the reader can make a business case study analysis with a bias of the previous client’s influence.
Real-Life Examples
Business case studies give the company a platform to showcase the product or service as applied in real-life.
Word of Mouth
When a customer is satisfied and intrigued by the case study he has read, there is a high chance that he could become a vessel for word of mouth marketing when he talks about the company and its case to his peers.
14+ Business Case Study Examples
Business case studies take a lot of time to formulate. They may be a documentation plan of something that already happened; they still take a lot of time to format. To help you in making a case study, here are 10+ business case study examples you can look into.
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14. Business Mutual Case Study Example
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How to Conduct a Standard Business Case Study
The process of writing a case study takes a lot of effort. You need to make sure to write every part comprehensively. From the executive summary to the conclusion, every little detail must stay consistent. Here are just a few ways to accomplish the technical writing and publishing of a case study.
Step 1: Provide Data
When writing a case summary , you need to be sure to have all the right data. There will be a lot of cases you might want to look into, to pick the right one, make sure they contain a significant challenge, a satisfying solution to any business risk , and a good amount of benefits. Having the correct information before you even start can ensure a successful case study.
Step 2: Write it Down
You need to make sure you get to write the case study correctly. Many technical writing elements should come into play. The writer’s voice should be relatable to the reader. Your titles and subheads should be eye-catching. Simple language can go a long way. Adding statistics and other numerical facts can boost your reliability. And remember to write from the very beginning to the very end.
Step 4: Provide Your Contacts
Publishing a case study comes with a distribution agreement. With that in mind, you need to put your contact information on your case study. This helps other companies, clients, and students reach you easily. You need to make sure your phone number, website, and email signature are present. The more people contact you, the more you boost your ROI.
Step 5: Design
One way to add more appeal to your case study is by giving it a stunning design. Why not hire a graphic designer for that? Having a professional add well-crafted designs to your case studies can help you get the reader’s attention. You can also let him add infographics to make it visually informative.
Step 6: Get Ready to Publish
The last step is to, of course, to publish it. You can’t really call it a real case study if it isn’t published. Publish it, distribute it, and you are good to go.
They say history repeats itself. To prevent the mishaps of the past from happening again, you need to study the tales and stories of those who have experience. Only then can you prepare yourself for what’s to come.
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Business Analytics Examples: How Top Companies Leverage Data
by Kanerika | Jul 16, 2024 | Blog | 0 comments
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Think of a scenario where a customer walks into a retail store, browses for a while, but leaves without buying anything. Frustrating, right? But what if you could predict this and tailor the shopping experience to their needs? Business analytics (BA) makes this possible. By leveraging data , companies can transform hunches into insights, and gut feelings into informed decisions. The business analytics examples that we will discuss here demonstrate the transformative power of data-driven strategies to optimize outcomes and drive growth.
According to a recent McKinsey Global Survey , companies that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin. These striking figures underscore the transformative power of business analytics. From retail giants to tech innovators, top companies are harnessing data to drive decision-making, optimize operations, and gain a competitive edge.
Table of Contents
- What is Business Analytics?
Understanding the Different Types of Business Analytics
- Why Should Companies Leverage Business Analytics?
- 10 Real-World Business Analytics Examples
- A Guide to Implementing Business Analytics in Your Organization
- Business Analytics Use Cases: See How Top Companies Leverage Business Analytics
- Maximize ROI with Kanerika’s Tailored Business Analytics Solutions
What is Business Analytics?
Business analytics involves the practice of iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis . It is used by companies committed to data-driven decision-making to enhance their processes, improve efficiency , and gain a competitive edge in the market. By using techniques such as predictive modeling, machine learning, and big data analytics , businesses can analyze past trends to anticipate future outcomes and better understand customer behavior, which in turn informs strategic decisions across various departments.
![business industry case study examples Business Analytics Examples](https://kanerika.com/wp-content/uploads/2024/07/Also-Read-V2-3.jpg.webp)
1. Descriptive Analytics
Descriptive analytics focuses on summarizing historical data to understand what has happened in the past. It uses data aggregation and data mining techniques to provide insights into past events and trends. Common techniques include data visualization , statistical measures, and reporting tools.
Example: A retail company using dashboards to track sales performance across different regions over the past year, highlighting which products sold the most.
2. Diagnostic Analytics
Diagnostic analytics digs deeper into data to understand why certain events occurred. It identifies patterns and relationships in the data to explain causes behind historical outcomes. Techniques often include drill-down, data discovery, data mining, and correlations.
Example: A healthcare provider analyzing patient records to determine why there was a spike in hospital readmissions during a particular period.
3. Predictive Analytics
Predictive analytics uses statistical models and machine learning techniques to forecast future events based on historical data. It aims to predict what might happen by identifying patterns and trends.
Example: An e-commerce company predicting which products will be popular in the next season based on past purchase data and browsing behavior.
4. Prescriptive Analytics
Prescriptive analytics goes beyond prediction to suggest actions that can influence desired outcomes. It uses optimization and simulation algorithms to advise on possible outcomes and how to achieve them.
Example: A logistics company optimizing delivery routes to minimize shipping costs and delivery times based on traffic data and delivery schedules.
5. Cognitive Analytics
Cognitive analytics mimics human thought processes to analyze data and draw conclusions. It incorporates AI technologies such as natural language processing , machine learning, and deep learning to understand context and provide recommendations.
Example: A financial institution using AI to analyze customer interactions and provide personalized investment advice based on real-time data and market conditions.
![business industry case study examples Business Analytics Examples](https://kanerika.com/wp-content/uploads/2024/07/Read-More-V2-3.jpg.webp)
Why Should Companies Leverage Business Analytics?
1. data-driven decision-making.
Analytics provides concrete evidence to support strategic choices, reducing guesswork and intuition-based decisions. This leads to more accurate and effective decision-making across all levels of the organization.
2. Improved Operational Efficiency
By analyzing processes and workflows , businesses can identify bottlenecks, streamline operations, and optimize resource allocation, resulting in cost savings and increased productivity.
3. Enhanced Customer Understanding
Analytics helps businesses gain deep insights into customer behavior, preferences, and needs. This enables personalized marketing, improved customer service , and the development of products that better meet market demands.
4. Competitive Advantage
Companies that effectively use analytics can spot market trends early, adapt quickly to changes, and stay ahead of competitors who rely on less sophisticated methods.
5. Risk Management
Predictive analytics can help identify potential risks before they become problems, allowing businesses to implement proactive measures to mitigate threats to operations, finances, or reputation.
6. Revenue Growth
By identifying new market opportunities, optimizing pricing strategies, and improving sales forecasting, analytics can directly contribute to increased revenue and profitability.
7. Product Innovation
Analytics can reveal customer needs and market gaps, driving the development of new products or services that are more likely to succeed in the market.
8. Fraud Detection
Advanced analytics techniques can quickly identify unusual patterns or behaviors, helping businesses detect and prevent fraudulent activities more effectively.
9. Performance Measurement
Analytics provides clear metrics and KPIs to measure business performance accurately, allowing for more effective goal-setting and performance management.
10. Customer Retention
By analyzing customer data , businesses can predict churn risk and implement targeted retention strategies, improving overall customer loyalty and lifetime value.
11. Marketing ROI
Analytics allows businesses to measure the effectiveness of marketing campaigns accurately, optimize marketing spend, and improve return on investment
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10 Real-World Business Analytics Examples
Example 1: retail industry – customer segmentation .
How it works: Customer segmentation in retail uses data analytics to divide a retailer’s customer base into distinct groups based on characteristics like demographics, purchasing behavior, lifestyle, and preferences. This process typically involves:
- Collecting customer data from various touchpoints (e.g., in-store purchases, online interactions, loyalty programs)
- Applying clustering algorithms (e.g., K-means, hierarchical clustering) to identify patterns and group similar customers
- Analyzing each segment’s characteristics and behaviors
- Creating detailed customer profiles for each segment
- Personalized marketing campaigns tailored to each segment’s preferences
- Improved customer experience through targeted product recommendations
- More effective inventory management based on segment-specific demand
- Increased customer loyalty and lifetime value
- Better allocation of marketing resources to high-value segments
Example 2: E-commerce – Recommendation Engines
How it works : E-commerce recommendation engines use machine learning algorithms to suggest products to customers based on their browsing history, past purchases, and behaviors of similar customers. The process typically involves:
- Collecting user data (e.g., click-through rates, purchase history, ratings)
- Using collaborative filtering or content-based filtering algorithms
- Analyzing item features and user preferences
- Generating real-time recommendations as users browse the site
- Increased average order value through cross-selling and upselling
- Enhanced user experience with personalized product discovery
- Higher conversion rates and customer engagement
- Improved customer retention and loyalty
- Valuable insights into customer preferences and trends
Example 3: Finance – Fraud Detection
How it works : Fraud detection in finance uses advanced analytics and machine learning to identify suspicious activities and transactions. The process typically involves:
- Analyzing large volumes of transaction data in real-time
- Using anomaly detection algorithms to flag unusual patterns
- Employing supervised learning models trained on historical fraud cases
- Continuously updating and refining models based on new data and emerging fraud tactics
- Rapid identification and prevention of fraudulent activities
- Reduced financial losses due to fraud
- Improved customer trust and security
- Lower operational costs associated with manual fraud investigation
- Enhanced regulatory compliance and reporting capabilities
Example 4: Healthcare – Patient Risk Assessment
How it works : Patient risk assessment in healthcare uses predictive analytics to identify patients at high risk for certain conditions or complications. The process typically involves:
- Aggregating patient data from electronic health records, lab results, and other sources
- Applying predictive models (e.g., logistic regression, decision trees ) to assess risk factors
- Stratifying patients into risk categories
- Integrating risk scores into clinical workflows for proactive interventions
- Early identification of high-risk patients, enabling preventive care
- Improved patient outcomes through timely interventions
- More efficient allocation of healthcare resources
- Reduced healthcare costs by preventing complications
- Enhanced population health management
Example 5: Manufacturing – Predictive Maintenance
How it works : Predictive maintenance in manufacturing uses IoT sensors and machine learning algorithms to predict when equipment is likely to fail. The process typically involves:
- Collecting real-time data from sensors on manufacturing equipment
- Using time series analysis and machine learning models to detect patterns indicative of future failure
- Predicting the remaining useful life of equipment components
- Scheduling maintenance activities based on these predictions
- Reduced unplanned downtime and production losses
- Lower maintenance costs through condition-based maintenance
- Extended equipment lifespan
- Improved safety by preventing equipment failures
- Optimized inventory management for spare parts
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Example 6: Marketing – Campaign Optimization
How it works : Marketing campaign optimization uses data analytics to improve the effectiveness of marketing efforts. The process typically involves:
- Analyzing historical campaign data and customer responses
- Using A/B testing and multivariate analysis to compare different campaign elements
- Applying predictive models to forecast campaign performance
- Utilizing machine learning algorithms for real-time optimization of digital campaigns
- Improved return on marketing investment (ROMI)
- More efficient allocation of marketing budget
- Personalized messaging and offers for different customer segments
- Continuous improvement of marketing strategies based on data-driven insights
Example 7: Supply Chain – Inventory Management
How it works : Inventory management in supply chain uses predictive analytics to optimize stock levels. The process involves:
- Analyzing historical sales data , seasonality, and external factors
- Using time series forecasting models to predict future demand
- Considering lead times, carrying costs, and stockout costs
- Applying optimization algorithms to determine optimal reorder points and quantities
- Reduced inventory holding costs
- Improved cash flow through optimized inventory levels
- Minimized stockouts and lost sales
- Enhanced customer satisfaction through better product availability
- More efficient warehouse operations and logistics
Example 8: Human Resources – Employee Attrition Prediction
How it works : Employee attrition prediction uses machine learning models to identify employees at risk of leaving the organization. The process typically involves:
- Collecting data on employee characteristics, performance, engagement, and past attrition
- Applying classification algorithms (e.g., random forests, gradient boosting) to predict attrition risk
- Identifying key factors contributing to attrition
- Integrating predictions into HR workflows for proactive retention efforts
- Reduced turnover rates and associated costs
- Improved employee retention through targeted interventions
- Better workforce planning and succession management
- Enhanced employee engagement and satisfaction
- Data-driven insights for HR policy and practice improvements
Example 9: Telecommunications – Network Optimization
How it works : Network optimization in telecommunications uses big data analytics to improve network performance and customer experience. The process typically involves:
- Collecting real-time data from network equipment and user devices
- Analyzing network traffic patterns and user behavior
- Using machine learning algorithms to predict network congestion and failures
- Applying optimization algorithms to balance network load and resources
- Improved network reliability and performance
- Enhanced customer experience through better service quality
- Reduced operational costs through efficient resource allocation
- Proactive identification and resolution of network issues
- Data-driven decisions for network expansion and upgrades
Example 10: Social Media – Sentiment Analysis
How it works: Sentiment analysis in social media uses natural language processing (NLP) and machine learning to understand public opinion about brands, products, or topics. The process typically involves:
- Collecting social media data from various platforms
- Preprocessing text data (e.g., removing noise, tokenization)
- Applying NLP techniques to classify sentiment (positive, negative, neutral)
- Using topic modeling to identify key themes in discussions
- Visualizing sentiment trends over time and across topics
- Real-time monitoring of brand reputation and public opinion
- Rapid identification and response to customer issues or crises
- Improved product development based on customer feedback
- Enhanced customer engagement through timely and relevant responses
- Data-driven insights for marketing and communication strategies
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A Guide to Implementing Business Analytics in Your Organization
1. understand your business requirements.
Begin by conducting a thorough assessment of your organization’s current analytical capabilities. Identify what data you’re currently collecting, how it’s being used, and what tools are in place. Next, define clear, measurable objectives for your business analytics implementation. These should align with your overall business strategy. For example, you might aim to reduce customer churn by 15% within a year or increase supply chain efficiency by 20% in six months.
2. Build a Data-Driven Culture
Implementing business analytics requires a shift in organizational mindset. Start by educating leadership on the value of data-driven decision making. Organize workshops and training sessions for employees at all levels to build data literacy . Encourage skepticism of gut feelings and instinct in favor of data-backed insights. Consider appointing “analytics champions” in each department to advocate for and assist with analytics adoption.
3. Identify and Prioritize Use Cases
Based on your objectives, identify specific use cases for business analytics. These might include customer segmentation for marketing, predictive maintenance in manufacturing, or fraud detection in finance. Prioritize these use cases based on potential impact and feasibility. Start with projects that can demonstrate quick wins to build momentum and secure continued support.
4. Assess and Improve Data Quality
Data quality is crucial for effective analytics. Conduct a data audit to assess the quality, completeness, and accessibility of your data. Implement data governance policies to ensure data accuracy , consistency, and security. This might involve cleaning existing data , setting up data validation processes, and establishing data ownership and stewardship roles.
5. Choose the Right Technology Stack
Select analytics tools and platforms that align with your use cases and technical capabilities. This might include:
- Data storage solutions (e.g., data warehouses , data lakes)
- ETL (Extract, Transform, Load) tools
- Business Intelligence (BI) platforms for reporting and visualization
- Advanced analytics tools for predictive and prescriptive analytics
- Big data processing frameworks for handling large volumes of data
Consider factors like scalability, ease of use, integration capabilities , and total cost of ownership when making your selection.
6. Build or Acquire Analytics Talent
Assemble a team with the right mix of skills. This typically includes:
- Data Engineers to build and maintain data pipelines
- Data Analysts for exploratory data analysis and reporting
- Data Scientists for advanced analytics and machine learning
- Business Analysts to translate between technical and business teams
Consider a mix of hiring, upskilling existing employees, and potentially engaging external consultants or vendors.
7. Develop a Data Architecture
- Design a robust data architecture that can support your analytics needs. This should include:
- Data ingestion processes from various sources
- Data storage solutions that balance performance and cost
- Data processing capabilities for both batch and real-time analytics
- Data access layers that ensure security while enabling self-service analytics where appropriate
8. Start with a Pilot Project
Begin with a small-scale pilot project based on one of your high-priority use cases. This allows you to test your approach, identify challenges, and demonstrate value before scaling up. Ensure you have clear success metrics for the pilot.
9. Implement and Iterate
As you implement your analytics solutions, continuously gather feedback and monitor performance. Be prepared to iterate on your approach. This might involve refining your data models, adjusting your technology stack, or pivoting to different use cases based on lessons learned.
10. Scale and Expand
Once you’ve successfully implemented analytics for your initial use cases, look to scale these solutions across the organization. This might involve:
- Expanding successful models to other business units or geographical regions
- Increasing the sophistication of your analytics (e.g., moving from descriptive to predictive analytics)
- Integrating analytics more deeply into business processes and decision-making workflows
11. Measure and Communicate Success
Regularly measure the impact of your analytics initiatives against your initial objectives. Develop clear, business-focused metrics that demonstrate the value of analytics. Communicate these successes widely within the organization to maintain momentum and secure ongoing support and resources.
12. Continuously Evolve Your Analytics Capabilities
The field of business analytics is rapidly evolving. Stay abreast of new technologies and methodologies. Consider establishing a center of excellence for analytics to drive continuous improvement and innovation in your analytics practices.
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Business Analytics Use Cases: See How Top Companies Leverage Business Analytics
1. optimizing delivery routes with ups.
Company: United Parcel Service (Logistics)
Use Case: UPS leverages business analytics to optimize delivery routes, saving millions of miles and gallons of fuel annually. They analyze factors like traffic patterns, weather conditions, and package volume to create the most efficient delivery routes for their drivers. This not only reduces costs but also minimizes emissions and improves delivery times for customers.
2. Predictive Maintenance at Boeing
Company: The Boeing Company (Aerospace)
Use Case: Boeing utilizes predictive analytics to prevent airplane malfunctions before they occur. By analyzing sensor data from airplanes in real-time, they can identify potential issues and schedule maintenance proactively. This reduces the risk of in-flight failures, improves safety, and lowers maintenance costs.
3. Data-Driven Marketing by Sephora
Company: Sephora USA, Inc. (Retail)
Use Case: Sephora personalizes the customer experience through data analytics. They analyze past purchases, browsing behavior, and loyalty program data to recommend beauty products tailored to individual preferences. This targeted marketing approach increases customer satisfaction and brand loyalty, leading to higher sales.
4. Hilton Optimizes Hotel Pricing with Analytics
Company: Hilton Worldwide Holdings Inc. (Hospitality)
Use Case: Hilton uses business analytics to set dynamic room pricing strategies. They analyze factors like demand, competitor pricing, and local events to optimize room rates in real-time. This maximizes revenue for hotels while still attracting customers with competitive pricing .
5. Streamlining Customer Support with Spotify
Company: Spotify AB (Streaming Service)
Use Case: Spotify utilizes data analytics to provide efficient customer support. They analyze customer queries and identify frequently asked questions or common issues. This allows them to develop targeted FAQs and self-service options, reducing the need for human interaction and improving customer satisfaction.
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Maximize ROI with Kanerika’s Tailored Business Analytics Solutions
Kanerika is the number one choice for businesses looking to innovate , improve operations, and scale with advanced data analytics and management services. Our personalized solutions are tailored to meet every business’s unique needs using cutting-edge analytics techniques. By integrating AI into our analytics , we automate data handling and analysis, optimizing costs and resources while boosting efficiency.
Beyond analytics, Kanerika offers top-tier AI/ML, automation, and data governance solutions, ensuring your business is equipped with the highest standards in technology and service. Partner with Kanerika to transform your data into actionable insights and drive your business forward.
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- July 16, 2024
As the E&M industry grows to US$3.4 trillion by 2028, large new revenue pools—in advertising, streaming and emerging markets—are forming.
In 2023, the entertainment and media (E&M) industry recovered its balance. In the face of economic headwinds and technological disruptions, total global revenue rose 5% to US$2.8 trillion in 2023—easily outpacing overall economic growth. Over the next five years, the E&M complex will grow at a more muted 3.9% CAGR; in 2028, total revenues will top US$3.4 trillion.
In aggregate, the industry’s ship seems to be sailing through calm seas on an even keel. But the surface is continually roiled by cresting waves and deep troughs, with dangerous shoals and reefs lurking everywhere. Disruption, presenting opportunities and risks, continues to break over the sector. Linear value chains are disaggregating as we move into a world dominated by digital ecosystems. The content boom driven by rapid streaming growth has come to a halt. Generative AI is promising to deliver efficiency and productivity gains while powering new ways of doing business across and between multiple industries. It all adds up to widespread uncertainty. In PwC’s 27th Annual CEO Survey , 57% of E&M CEOs, compared with 45% of all CEOs, said their current business path would no longer be viable in ten years.
The good news? In 2028, an additional US$597 billion in revenues will be available to E&M industry participants, compared with 2023. And the key to taking a share of these growing revenue pools will rely on business model reinvention (BMR), which has evolved from a strategic option into an existential imperative. BMR goes beyond tinkering around the edges to boost margins by a few basis points or seek incremental growth. Rather, the necessity is to reimagine how your company creates, delivers and captures value . This involves fundamental changes to how businesses make money, serve customers, and address the geographic and business sectors that are growing most rapidly.
PwC’s Global E&M Outlook 2024–2028 provides a compass for leaders as they navigate the coming years. It serves as a comprehensive global guide to which segments and markets will grow, which will founder, and which are in danger of sinking. As companies reinvent their business models, they have to understand precisely where—in which regions and in which subsectors—new pools of revenues will form. We’ve identified four major areas of opportunity.
Opportunity #1: Advertising
It’s increasingly challenging to drive revenue growth by selling E&M products directly to users. Of the three major categories—consumer spending, connectivity, and advertising—consumer spending is both the smallest and slowest growing. The connectivity category, what people pay for fixed and mobile services, topped US$1.1 trillion in 2023. Growing only modestly through 2028—as people remain willing to spend more to ensure they have access to all that the E&M industry has to offer—it will continue to be the largest category. (Note: Reported and forecast data for connectivity are higher this year than in previous versions of the Outlook. The definition has been expanded from an imputed share of service revenues to include all service revenues as reported by the largest industry players.) But the real growth story, the biggest opportunity, lies in what companies are willing to pay to reach consumers, whether they are on phones, playing games, on the road, or on e-commerce sites. Advertising, which surpassed consumer spending in 2023, is projected to top US$1 trillion in 2026, and will grow at a 6.7% CAGR through 2028—when ad spending will be nearly double the 2020 total.
With advertising accounting for 55% of total E&M industry growth over the coming five years, it is poised to become a more important part of companies’ business models—even for those that had previously avoided ad revenues. For strategic reasons, all participants in the E&M industry need to become more proficient at selling ads—and more effective at making them generate value for all participants in the ecosystem. Changes to the way businesses approach the ad business will be seen in three key areas: The monetisation of data will fuel more sophisticated advertising models. There will be closer connections between the discovery of products and services and their purchase and consumption. And companies will have to understand how global privacy regulations impact growth.
Despite headwinds including limited ad budgets, discussion of regulation, and continuing geopolitical and economic uncertainties, internet advertising grew 10.1% in 2023, adding US$52.5 billion in new revenues. After rising at a 9.5% CAGR through 2028, internet advertising will account for 77.1% of total ad spending. And of the ten Outlook components projected to exhibit the fastest growth over the forecast period, most fall under the umbrella of internet advertising. The fastest-growing is retail/other display internet advertising revenue, which consists mostly of non-video display ads on retailers’ apps and websites. This pool is growing especially fast in more mature e-commerce markets like the US, where it will rise at a CAGR of 21.6% to US$31.7 billion in 2028, from US$11.9 billion in 2023.
This broad advance of ad revenues underlines the wider opportunities for other E&M players. Addressable, measurable ads delivered on TV screens will become a vital contributor to the revenues of direct-to-consumer online video providers. Online connected TV (CTV) ads, which are served during video programming, are projected to double, from US$20.5 billion in 2023 to US$41.2 billion in 2028. Retail media players are increasingly experimenting with ‘shoppable TV’ advertising, which makes it possible for consumers to buy products direct from ads on television and on videos—an opportunity underlined by US retailer Walmart’s purchase of smart TV manufacturer Vizio in February 2024. As more consumer attention migrates away from traditional television to user-generated, short-form content, advertisers may need to follow this migration with approaches that go beyond the 30-second or 15-second spot. These may include relying more on influencers, offering experiential promotions, and tapping into new technologies that enable creative messaging.
Opportunity #2: Rethinking business models
The streaming world, the subject of so much attention in recent years, neatly encapsulates the industry’s broader challenge. Usage and consumer uptake of the core offering is continuing to increase—albeit at a lower rate than in recent years—but companies are having greater difficulty getting people to pay more for digital goods and services. As the number and range of streaming services proliferate, a form of market saturation has begun to kick in. Global subscriptions to over-the-top (OTT) video services will rise to 2.1 billion in 2028 from 1.6 billion in 2023—representing a 5.0% CAGR. But global average revenue per OTT video subscription will barely budge, rising from US$65.21 in 2023 to US$67.66 in 2028.
This plateauing effect is already pushing leading streamers to reshape their business models and find new revenue streams beyond subscriptions. The big three Western global players in the streaming sector—Disney+, Netflix and Amazon Prime Video—all rolled out ad-funded ‘hybrid tier’ offerings, in which consumers agree to view ads in return for paying a lower subscription fee. In an expanding number of markets worldwide, many smaller or regional players are following suit. The introduction of an ad-based variant is often accompanied by other measures to boost revenues, ranging from cracking down on sharing of passwords to investing in ‘appointment viewing’ content, such as live sports, to attract both subscribers and advertisers.
As subscription revenue growth levels off, global advertising VOD (AVOD) revenue will continue to grow at double-digit rates through 2028—for a five-year CAGR of 14.1%. By 2028, advertising will account for about 28% of global streaming revenues, up from 20% in 2023.
The business model reinvention underway in the OTT space also includes a wave of consolidation and rationalisation initiatives. Disney+ Hotstar in India was created in 2020, after Disney acquired Star India’s parent company, 21st Century Fox. After several challenging years, in February 2024, Disney’s Star India struck a US$8.5 billion merger with Viacom18, a unit of the conglomerate Reliance Industries, which owns the larger Jio OTT platform. India’s fragmented OTT market—which will be the world’s fastest growing in the next five years, with total revenue hitting US$4.3 billion in 2028—is ripe for consolidation, with around 101 million paid subscribers and 58 OTT platforms, about half of which are regional players operating in local languages. Speculation about deals is being fuelled by the increasing involvement of international E&M companies in India. To name one example, Warner Bros. Discovery opened its GCC (Global Capability Center) in Hyderabad in September 2023.
OTT consumers in China subscribe on an individual basis by channel rather than paying a subscription for the whole household—for example, a person buys a membership for a first-window screening of a drama or variety show. A single compelling show can dramatically boost a streamer’s memberships and share prices. Content that has achieved that effect this year includes Tencent’s drama Blossom Shanghai . The first television series from famed director Wong Kar-Wai not only attracted new members, but it also featured more than 200 product placements and boosted tourism to Shanghai.
In developed markets, by contrast, a different form of consolidation is taking place: the return of the bundle. With customers reluctant to endlessly expand their subscription purchases, major players are slowly reconstituting a version of the cable offering. In the US, Disney and Warner Bros. Discovery have teamed up to offer a Disney+-Hulu-Max bundle, and Disney, WBD and Fox Corp. are launching a live sports bundle called Venu Sports . Comcast is offering its TV and broadband customers a service called StreamSaver , bundling Peacock, Netflix and Apple TV+. And in a complete reversal, we are starting to see early indications that IP owners/creators are migrating back to potential licensing deals with streaming competitors to generate incremental margin.
Opportunity #3: Gaming
The global obsession with gaming continues to produce rising revenues, even as some companies that expanded rapidly in the covid era have reduced employment. Global video games revenue—which includes esports, still a very small component—reached US$227.6 billion in 2023, up 4.6%. It’s among the fastest-growing large sectors in the E&M universe, with revenue on track to top US$300 billion in 2028—more than double its level in 2019. Although the pace of annual growth will decline as the segment matures, in 2028, gaming will account 9% of the entire E&M industry.
Historically, revenues from video gaming have been dominated by subscriptions and purchases of games. But advertising is gaining prominence. Of the two main revenue sources, app-based social/casual gaming revenue (US$82.9 billion) was narrowly ahead of in-app games advertising revenue (US$72.4 billion). By 2028, the latter will rise at a 15.4% CAGR globally to US$147.9 billion in 2028, while the former will grow at just a 5.15% CAGR, to US$106.6 billion. By 2028, social/casual gaming will account for more than three-quarters of the overall global video games and esports market.
Gaming is a global business. But the culture of gaming—and the business models that support it—varies significantly from country to country. The biggest region globally for total video games and esports revenue is Asia Pacific. (The Asian Games, held in Hangzhou in the fall of 2023, included esports as an official medal event for the first time.) In 2023, video gaming in the region generated revenues of some US$109.6 billion, 48.1% of the segment’s global total. By 2028, the region will account for US$181.8 billion in gaming revenues, or 54.4% of the total.
The leading region is not a monolith. Within Asia Pacific, total video games and esports revenue in Indonesia is projected to rise at a CAGR of 16.0% through 2028, which makes it the third-fastest-growing video games market (tied with Pakistan). The Indonesian Government is strongly supporting the industry’s development in the country, working to help it resolve challenges in areas such as funding, talent, infrastructure and regulation. In Japan, where video gaming is hugely popular across all age groups, gaming benefits from its close association with the traditional Japanese anime content that’s gaining a growing global audience.
As the gaming sector grows, investments in new products, new technologies and new business models will increase. Nintendo is likely to release the next generation of its popular Switch console in 2025. To appeal to younger demographics, companies are focusing on more compelling collaborative, social game play. And in February 2024, Disney and Epic announced a deal to work together to create an ecosystem that would envelop Fortnite and the worlds of Pixar, Marvel and Star Wars.
Opportunity #4: High-growth geographies and segments
Just as the growth potential in video gaming varies by region and country, the same divergence of opportunity applies across different E&M markets more generally. The matrix below charts country-by-country E&M revenue against its projected growth rates. (It’s important to note that this chart excludes connectivity revenue, which we feel would blur the picture.) The biggest pools of revenue growth lie in two principal areas: regions that are already big and growing relatively rapidly, and those that are relatively small and growing extremely quickly. And for many major players, low per capita spending power in some markets poses a challenge.
The US, representing more than one-third of global spending in 2023, remains the world’s biggest E&M market for the combined advertising and consumer spending markets by a wide margin. But this scale brings with it maturity and hence relatively slower growth, which is projected to run at a 4.3% CAGR through 2028—behind the global rate of 4.6%.
Among the larger markets showing rapid growth, the clear stand-outs are Indonesia and India, followed by China, at a 7.1% CAGR. By 2028, China’s advertising and consumer spending revenues (US$362.5 billion) will be less than half of those in the US (US$808.4 billion). Each of these territories has its own distinctive market dynamics. India will be the world’s fastest-growing OTT video-streaming market over the forecast period, serving its vast, diverse and widely dispersed population—many of whom are obsessed with sports content in general, and cricket in particular: Reliance’s JioCinema app attracted a record 32 million viewers for the 2023 Indian Premier League (IPL) final between Chennai Super Kings and Gujarat Titans. And China’s continued strong growth means it’s steadily closing the gap on the US in terms of market size, although tight government regulation can make investing there more complex than in other territories.
Among the relatively small markets that show extremely rapid growth, Nigeria (10.1% CAGR through 2028) leads the way. It has a predominantly young population of 220 million consumers, and is widely acknowledged as Africa’s leading E&M hub, home to the world-renowned Nollywood movie industry, which produces around 2,500 films annually . Growth in Turkey’s E&M industry (9.5% CAGR through 2028) is bolstered by widespread use of social media .
E&M is a realm in which real-life, in-person, increasingly tech-enabled experiences—music performances, theatre, cinema, sports and more—matter a great deal. And in the wake of the covid pandemic, IRL (in real life) events have been enjoying something of a revival. Live music revenues rose by 26.0% in 2023, and accounted for more than half of the overall music market. The growth in live music was skewed towards large events such as the tours by Taylor Swift, Beyoncé, Coldplay and Elton John. The opening of the Sphere in Las Vegas in September 2023 highlighted the ways in which live experiences are getting an immersive tech upgrade. Alongside a strong showing from live music, cinema also performed well globally in 2023, with a 30.4% year-on-year increase in spending at the box office. The ‘Barbenheimer’ combo of Oppenheimer and Barbie grossed a total of US$2.4 billion. Together, movie box office and live music ticket sales represented well over one-third—38.6%—of 2023’s net increase in consumer spending on E&M worldwide. Global cinema revenues are poised to surpass their pre-pandemic, 2019 levels in 2026.
A new driver of reinvention: Generative AI
Having exploded onto the scene in the past couple of years, generative AI (GenAI) brings major implications—including both opportunities and challenges—for companies across E&M. The US cut of PwC’s most recent CEO Survey shows that nearly half of US CEOs see GenAI boosting profits this year, with 61% expecting it to improve the quality of their products and services.
Thus far, much of the discussion surrounding AI in E&M has focused on reducing and controlling costs—rather than driving new revenue streams. GenAI-driven text generation tools can translate concepts into stories and generate credible human dialogue, turn text into visuals and storyboards, and create animated 3D models from 2D videos or static images. GenAI can also add value in post-production by making editing quicker and easier. In Japan, anime and comic producers are using AI to streamline and accelerate their production processes. In Indonesia, too, GenAI is being deployed as a productivity engine for creative processes .
The need to control the use of AI tools and AI-generated content—and to avoid undercutting creators’ rights and payments—were key factors in the 2023 Hollywood writers’ strike, and in the subsequent deal struck with the Writers Guild of America. Going forward, the speed at which high-quality content can be produced will continue to increase as the related costs decline.
The open question remains precisely how GenAI will translate into higher revenues and help companies accelerate their pursuit of revenue pools. One high-potential area lies in the highest-growth sector: advertising. GenAI is increasingly being integrated into content creation and advertising tools. Here its application has tended to focus initially on extracting small pieces of information and generating summaries in subsectors such as sports media.
To date, many of the applications of GenAI have focused on speed, efficiency and reducing costs. As we look ahead, in a dynamic that the forecast doesn’t quite capture yet, industry participants will have to focus on how this powerful technology can lead to greater value creation. GenAI offers users a powerful flywheel for experimenting, iterating, and scaling new solutions and processes . In advertising, GenAI can be used to quickly develop creative approaches for different contexts—and then to iterate and refine rapidly in response to consumer attention and uptake. If GenAI can be harnessed to offer new experiences, and create new revenue streams, the growth potential is even greater.
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Global Entertainment & Media Leader, PwC Germany
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Bart Spiegel
Global Entertainment & Media Deals Leader, PwC US
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17 Brilliant Case Study Examples To Be Inspired By
![business industry case study examples Illustration Of Case Study Examples](https://breadcrumbs.io/wp-content/uploads/2022/03/Case-Study-examples-refresh2-768x402.png)
Lead generation is complex, which means that your best bet is to have multiple touchpoints on different channels designed to capture as many leads as possible.
While you’re setting up your lead generation funnel , remember that you need to have different touchpoints on your site itself, too. It’s not enough, after all, that they’ve landed on your site on their own; you need to convince them to convert as a lead or even as a customer once they’re there.
Case studies can help with this, allowing you to prove what kind of results your brand, product, or service can offer to real clients. You can back up what you’re promising, and show the how, what, who, and why questions that customers may have. They can help generate more leads and accelerate revenue quickly.
We’ve got some great resources on how to get the information on how to conduct great case study interviews and what makes case studies valuable , but today we’re going to look at 17 individual and diverse case study examples and talk about how to write great B2B case studies.
These examples all do something exceptional and approach their case studies a little differently, but they all have outstanding final results.
Ready to get inspired and get some actionable tips to write your own B2B case studies? Let’s get started.
How to Write Great B2B Case Studies
Before we start looking at different B2B case study examples, we want to first talk about what makes B2B case studies valuable and effective.
What All Great B2B Case Studies Accomplish
Case studies are most often used to build trust by proving that you’ve gotten a specific result for clients and that you can do the same for your existing leads. In many cases, case studies should:
- Establish a persona or audience segment that the client fits into (which, in many cases, leads will relate to)
- Explain what the client’s problem was before they started working with your brand
- Detail what solution you offered to help the client (which should include some level of detail regarding the strategies, products, or tactics that you used)
- Share the results, ideally the more specific (and numerical) the better; statistics that show improvements are golden
- Feature a client impact statement or a testimonial if possible
You can use this as a guide post (or almost like a template) of how to get started with the content that you need to cover in your case study.
B2B Case Study Best Practices
When writing B2B case studies, you always want to follow these best practices:
- Try to stick to a consistent template, that way as you create a fleshed-out case study section on your site, it will be scannable and familiar to leads
- Tell a story, using a client’s problems and pain points to connect with potential leads and highlighting how you can help; think of the problem as the beginning of the story, the solution as the climax, and the results section as the resolution of the story
- Be as detailed as you need to be, but as brief as possible; while B2B case studies can certainly trend much longer in length than most B2C case studies, you also want to make sure you’re offering value because if it goes too long, your customers will lose interest
- Always include hard facts. Statistics, tactical solutions, and quantifiable data reign supreme here. They carry a case study, and they give you a nice impressive title to draw in the clicks, too.
- Rely on great formatting. Do not write a case study that’s nothing more than a giant block of text. Use great formatting to keep the entire case study scannable and easy to read. Break it up with visuals whenever possible.
1. Breadcrumbs
Breadcrumbs has a number of content-based case studies on our site, and you know we had to feature these case studies first!
These case studies both accomplish everything we’ve discussed above; they detail a client’s problem and pain points, explain the solution, and share the results and client testimonials. All the major boxes are checked.
What these case studies do differently than most, however, is they use a content-focused approach. The case studies aren’t just boasting about the amazing results our clients have seen, but they actually share enough actionable information for other clients to replicate their success, too.
Let’s look at our case study, How to Reduce Your SLA by 99% . It discussed how a single client did reduce their SLA by 99%, but it also gives enough information that other users can discover how to use lead scoring to reduce SLA successfully themselves.
The case study is downloadable, which a “Download” button at the top of the page next to “Request Demo” and “Start Free” CTAs. It also features a well-formatted “What you’ll learn” section to engage users and assure them that they won’t just be reading about a client story, but they’ll walk away with something helpful.
![business industry case study examples Case Study Examples: Breadcrumbs](https://breadcrumbs.io/wp-content/uploads/2023/07/image3-4-1024x769.png)
One other thing to note here is that some B2B case studies can feel, for lack of a better word, a little cold. The client’s business name is mentioned, but pain points are relatively clinical and the tone is dull. That’s not the case with the Breadcrumbs case studies, where individual client contacts are referred to by first name and are written in a more conversational tone. It feels much more personal, and at the end of the day, we’re not just selling to businesses—we’re selling to the people who work for businesses.
![business industry case study examples Case Study Examples: Breadcrumbs](https://breadcrumbs.io/wp-content/uploads/2023/07/image21-1024x685.png)
2. AdEspresso
Want to turn your case study into a lead magnet? This case study example from AdEspresso is an excellent demonstration of how to use case studies not only to pique users’ but to actually convert them to leads.
![business industry case study examples Case Study Examples: Adespresso](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-3.53.59-AM-1024x473.png)
Here’s how it works:
- People go to the case study part of the site, find it through organic search, or are referred there by email, paid social ads, or blog posts
- They read the title and the description, which mentions the company name, what was accomplished, a brief explanation of how (here, it’s split testing, targeting new and existing audiences, and AdEspresso)
- The description gives a concrete result–“GlobeIn doubled its revenue”
- They encourage users to download the PDF
While most of the case studies that we’re looking at are published on their brands’ sites, this one works as a lead magnet. When users click the “Download PDF” CTA, they’re taken to a landing page with a lead form.
![business industry case study examples Case Study Examples: Adespresso](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-12.55.51-PM-1024x811.png)
The landing page touches more on what results were achieved, but still requires users to download the PDF to find out exactly which strategies were used. This works because the case study isn’t just stating “our tool gets more results,” it also offers strategic insights similar to a blog post that readers can leverage to improve their own campaigns.
If you create case studies that get strategic and are heavily content-based instead of just sharing results, they can act as a different kind of touchpoint in the digital sales funnel .
3. Freshbooks
Most businesses have multiple different buyer personas and audience segments that they’re targeting at any given point in time. When you want your case studies to really be effective, publishing diverse content that really speaks to each of those segments is crucial.
Freshbooks ’ case study examples really showcase how you can do that well. Their case studies feature brief customer stories from “relatable” small businesses (aka not mega CEOs of Fortune 500 companies, who are not Freshbook’s core Facebook target audience) talking about how their business used the tools to benefit.
You can see the different personas represented here. One is an agency that wanted to scale quickly; one case study example featured a growing franchise. Another was for a small business that needed help with tax prep, and the last pictured here is a freelancer who uses the invoicing software’s time tracking features to measure productivity and assess rates.
![business industry case study examples Case Study Examples: Freshbooks](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-3.51.03-AM-1024x868.png)
These are four very different types of businesses, and it shows potential leads in each audience segment that there’s a reason they should use this tool. By highlighting different use cases, it can increase lead generation for all high-value audiences by appealing to their specific needs instead of just highlighting general stories that would appeal to all.
4. Disruptive Digital
Disruptive Digital is a paid social agency while a high-level holistic approach to advertising. Instead of looking at “general best practices” that you could find on ten other blogs in five seconds or less, they offer strategic insights that showcases how they really get their customers result. They make case study examples a central part of a large number of their blog posts.
![business industry case study examples Case Study Examples: Disruptive Digital](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-3.48.29-AM-1024x1350.png)
They’ll write a blog post about a high-level topic like “how to calculate your target ROAS,” and then show a case study with real client data to walk you through the process. This is more powerful than hypotheticals when you’re talking about data-driven PPC campaigns, and they always use it to back up their arguments as well as teach a strategy.
While these case study examples aren’t on a dedicated landing page, they work by appealing to users more towards the top of the funnel . It helps to build trust and establish credibility early while setting their blog posts apart. It’s good for their content marketing and lead generation efforts.
5. CoSchedule
CoSchedule is a well-known SaaS content and social media planning and organization tool, and their case studies are phenomenal.
They do a few things well. The first is by featuring different types of clients in their case studies. In the case study example below, they’re showcasing not a brand, but a University alumni group.
Their formatting is also great. The first thing you see is “This 5-Person Marketing Team Managed 12x More Work While Working Remotely” in bright blue across the top of the page. They’ve also got a quick-reference, quick-facts bar on the side of the case study that lists the brand name, the brand’s site, the industry, company size, and marketing team size. Here, you can download a PDF of the case study, and immediately under there is a CTA to request a demo (also in blue, ideally to have the eye go from the headline to the CTA).
![business industry case study examples Case Study Examples: Coschedule](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-3.43.55-AM-1024x838.png)
The case study itself is well written, and you can read the full study here . It breaks things down by sharing the challenge, the solution, and the results. As you can see below, they have a graph in bright colors to showcase exactly how impactful those results were, with the results in bolded text underneath it. They finish it off with a quote from a key team member to really drive it home.
![business industry case study examples Case Study Examples: Coschedule](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-3.44.18-AM-821x1024.png)
As far as case study examples go, this one is pretty perfect. The design is excellent, with quick-reference data, important facts highlighted, great design elements to draw the users’ eye and attention where you want it, and a customer quote. They also have a strong CTA to get in touch, which can get the process moving quickly, or the option to download the case study (turning it into valuable content and a lead magnet) if the customer chooses.
6. ONESOURCE
ONESOURCE is a tax preparation product from Thomas Reuter’s, and the site features the below case study of The Cheesecake Factory—a major American brand—to help showcase value and generate sales.
![business industry case study examples Case Study Examples: Onesource](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-12.10.02-PM-1024x1237.png)
As far as design goes, this case study is clean, organized, and condensed. It’s like a digital brochure, with all the information cleanly broken down into bullet points, key quotes and statements, and subheadings.
They share only the core information that’s needed (including what products were used, what was accomplished, and data about the Cheesecake factory’s tax department) and nothing that isn’t. It’s to the point and highly effective.
Slack is one of the most popular instant communication chat tools available right now, and especially after everyone had to work from home during the pandemic, we’re guessing a large number of readers are familiar with the platform.
Their case studies are, as you’d expect, strong and well-written. They’re longer and read almost more like a story-driven blog post than studies like CoSchedule’s fast-facts, brief-and-to-the-point content. But this works for this brand; storytelling is powerful, after all, and it’s memorable and relatable.
![business industry case study examples Case Study Examples: Slack](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-12.12.48-PM-1024x555.png)
In this case study, they use storytelling to really highlight the company’s pain points, focusing on how shopping habits changed and impacted businesses during COVID-19. They focus on Shipt, a grocery-delivery company that was thrust into high demand quickly.
The case study talked about how Shipt had been using Slack for years, but how they really embraced advanced features and integrations during COVID to get the most out of the platform. They then share how the company uses it, and share data and statistics about usage .
There’s a quote from the director of IT in there, too, to stress the importance, and you’ll see they have a “quick facts” tab on the side with a powerful quote that highlights the value, key integrations that were featured, and a CTA to both contact the sales team and to try Slack for free.
![business industry case study examples Case Study Examples: Slack](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-12.14.36-PM-1024x467.png)
They have a full page of case studies available, all of which state what Slack helped accomplish in a storytelling format as opposed to going hard with the data upfront. This feels more casual, but is just as powerful.
8. Culture Amp
We’re going meta. We just looked at case study examples from Slack, and now we’re going to look at a case study example about Slack.
Culture Amp helps brands maintain and facilitate their desired communication culture through feedback and communication response.
![business industry case study examples Case Study Examples: Cultureamp](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-12.18.21-PM-1024x1151.png)
This case study features my favorite quick facts tab, sharing the brand name featured in the case study, a sentence each about the challenge, solution, and result. And there is, of course, that “request demo” CTA.
The case study does a few things that you don’t see a lot. They introduce two of the key figures in the Slack department who worked directly with Culture Amp, giving it a more personal touch and adding more credibility to the study.
It’s also well-written and engaging to read. Sentences like “Company culture is Slack’s North Star” aren’t your standard technical and almost clinical “just the facts, ma’am” approach to case studies. The case study is longer than some others, but the creative writing can keep you hooked, and it thoroughly explains how the single brand used the product and services to excel.
9. KlientBoost
We’ve already looked at one case study from a marketing agency, but the way KlientBoost has their case studies set up, it’s well worth taking a look at another.
Their numerous case studies are found under the “Results” tab on their site, making them all readily visible and easy to locate. It also increases the odds that users will stumble across the case studies on their own, even if they weren’t intentionally looking for them.
And one thing worth noting: They’ve got a sorting feature to “show me clients who” meet certain qualities like “are worth billions, “got acquired,” “have small budgets,” and “have crazy complex offerings.”
This is an easy way to tell all of their potential clients that “yes, we take clients like you and get results!” while making it simple for them to find proof.
![business industry case study examples Case Study Examples: Klientboost](https://breadcrumbs.io/wp-content/uploads/2022/03/image19-1024x654.png)
The case study itself is of course well-written and designed, too. You’ve got a bold, color-contrasting header at the top in large text that lays out core benefits (x results in just three months), with more detailed results visible on the side.
![business industry case study examples Case Study Examples: Klientboost](https://breadcrumbs.io/wp-content/uploads/2022/03/image11-1024x738.png)
They also break down the different advanced advertising features they used, a customer quote, and an image of what the ads looked like to bring the whole thing together. This shows prospective clients exactly what they can expect when working with the agency, and it builds a massive amount of trust.
10. Omnivore
Omnivore.io is a menu management tool designed specifically for restaurants that integrate with other tools to streamline the guest experience.
The content we’re going to look at is a great example of case study creation for hyper-niche industries that have specific needs.
It’s presented as a standard blog post, but the H1 title says exactly what benefits the company achieved, and they still have a “more seating options, more problems” header to present the challenge in a creative way.
![business industry case study examples Case Study Examples: Omnivore](https://breadcrumbs.io/wp-content/uploads/2022/03/image8.png)
They then explain how the TableUp app works with Omnivore’s tech and other integrations to be able to offer additional services to customers like adding their party to a restaurant’s waitlist, joining email lists for points, making to-go orders, and more.
![business industry case study examples Case Study Examples: Omnivore](https://breadcrumbs.io/wp-content/uploads/2022/03/image21.png)
They also shared an example of how a real client (Budweiser) used the feature, and included a blurb about the integrating tool.
You’ll notice that this case study looks a little different from others that we’ve looked at. It doesn’t have a lot of hard numbers or super detailed examples, but it works because it showcases a specific integration and details specific uses.
This is, in many cases, going to be an audience focused on use case value more than just statistics; if the tool can do what’s needed, that’s what they’re going to care most about. So this formatting works.
11. Pepperi
We’re on a food-themed case study roll right now! Next, we’re going to look at a case study of how Chex Finer Foods worked with the Pepperi omnichannel B2B Commerce.
This case study is long . It’s much longer than the others that we’re looking at, with 6 total pages of content (though some are heavily dominated by images). See the entire case study by clicking above.
Here’s why it works though: They keep the “Challenges” brief and the client breakdown visible right upfront to show users why they should care.
![business industry case study examples Case Study Examples: Pepperi](https://breadcrumbs.io/wp-content/uploads/2022/03/image6-1-1024x758.png)
The solutions section is also brief, explaining how Pepperi solved the company’s challenges. That all happens within the first page of the case study.
![business industry case study examples Case Study Examples: Pepperi](https://breadcrumbs.io/wp-content/uploads/2022/03/image14-1024x672.png)
The rest of the study has five pages that look like this, showing visuals that highlight the exact product that users received when working with Pepperi. There’s no hypothetical mock-up; you get to see the mobile app design , the site, the home page here. Other pages show how search results work for brands with extensive inventories, along with features like analytics, multi-product views, and more.
![business industry case study examples Case Study Examples: Pepperi](https://breadcrumbs.io/wp-content/uploads/2022/03/image13-1024x1225.png)
For customers who really want to understand what they’re getting and why they should choose this particular service, there’s no doubt. They can see what the interface looks like, and what real clients’ platforms offer.
12. DOTVOX
DOTVOX sells hosted VoIP business lines to their clients.
There are a few reasons I really liked this particular case study.
First, they do a great job showcasing how their specific technology can benefit a specific type of client: a multi-site company that needs help with business communications. This is niche enough that some other tools may not be able to help (or that may be a concern that some customers have).
![business industry case study examples Case Study Examples Dotvox](https://breadcrumbs.io/wp-content/uploads/2022/03/image22-1024x1327.png)
They also focused the case study on a business in the financial industry, letting other clients in that niche know that they offer secure communication options suited for banks, mortgage lenders, and more. These are high-value clients, so it’s a solid choice.
Later on in the case study, they break down the individual results, services, and solutions achieved. The “Feature-rich” part is my favorite; they detail unique features that other tools may not offer and explain briefly how they work.
![business industry case study examples Case Study Examples: Dotvox](https://breadcrumbs.io/wp-content/uploads/2022/03/image2-1-1024x1093.png)
Potential leads reading this can get a good idea of what’s possible.
13. PortaFab
Last but not least, we’ve got this case study from PortaFab .
The reason I really wanted to look at this particular case study is that it’s not selling a service or a SaaS tool; it’s a physical product being sold to businesses. That automatically changes things up a bit.
They, of course, have a brief overview of what the project entailed, but it’s organized a bit differently. They featured the challenge on the right side of the case study and the project overview and benefits provided on the left.
![business industry case study examples Case Study Examples: Portafab](https://breadcrumbs.io/wp-content/uploads/2022/03/image17-1024x768.png)
Underneath this, however, they’ve got their solution featured, along with an extensive photo gallery showing the finished project.
![business industry case study examples Case Study Examples: Portafab](https://breadcrumbs.io/wp-content/uploads/2022/03/image15-1024x1052.png)
Allowing customers to easily visualize the end result is important for physical goods, so this was a smart call.
14. Strands Retail
Strands Retail sells personalization and product recommendation software to eCommerce brands. Their case study below features the work they did for mega-brand Chewy.
![business industry case study examples Case Study Examples: Strands Retail](https://breadcrumbs.io/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-3.52.32-AM-1024x1120.png)
Featuring this particular client was smart. Chewy is highly regarded for the exceptional customer service experiences they provide, so linking themselves to the brand is a good move. It’s also a massive company, and since the case study focuses on the fact that Chewy needed a solution that scaled with their brand, it gives them outstanding credibility in terms of the potential to serve enterprise-grade clients.
The case study is visually solid and well-designed, too. Since not all leads want to read the details and just want a few quick stats, featuring a few impressive key stats at the top in contrasting colors or with graphics (which they do here) can get the point across quickly and really exemplify how beneficial the product was.
15. Codeless.io
Like Breadcrumbs, Codeless.io takes a content-heavy approach to the case studies they feature on their site.
They don’t just want to show results (which are crucial for a content marketing agency to do in order to leverage trust), but they want to prove that it wasn’t just luck. They got their clients real, sustainable results with careful processes, and they can do the same for you, too.
Let’s look at an example. Their Loomly case study boasts an impressive 827% increase in CTR by updating the client’s existing content. This is smart, because it highlights a service many agencies may not offer and demonstrates the value of the service to clients who may be reluctant to spend on updating existing content.
The case study itself is written and formatted almost like a blog post and case study hybrid. You’ve got the essential details about the company listed off to the side, but there’s also an entire H2 section that details more about the business in question.
![business industry case study examples Case Study Examples: Codeless.io](https://breadcrumbs.io/wp-content/uploads/2023/07/image11-1024x816.png)
They also are incredibly transparent in the processes they used to help their client obtain impressive results, and this is something you won’t see many agencies do because they don’t want to “give away their secrets.” This builds trust, however, because clients can see that there is an actual strategy and that the company can help them, too. Everyone walks away from the case study without a doubt that Codeless was responsible for these results, not luck.
![business industry case study examples Case Study Examples: Codeless.io](https://breadcrumbs.io/wp-content/uploads/2023/07/image8-1-1024x983.png)
16. WizeHire
WizeHire is a hiring platform that helps businesses find the types of applicants they’re looking for, and their case studies do an outstanding job showcasing exactly how their products work and how they impact clients.
This case study , in particular—which features their client over at Mazda—is a great case study example to look at.
Their formatting is a little different than some of the others on this list, but it’s still undeniably effective. Towards the top of the case study, they have a “How We Helped” section. It introduces the point of contact, the client’s past pain points, and basic “before and after” points to highlight the value of the tool. This is a great quick overview to introduce readers to high-value concepts quickly.
![business industry case study examples Case Study Examples: Wizehire](https://breadcrumbs.io/wp-content/uploads/2023/07/image15-1024x635.png)
They also use multiple media here, including images, video, and diverse text formatting. This makes the case study visually appealing and more engaging. If you want to just skim quickly through bullet points you can, but there’s also a video where the client raves about their experience.
And, of course, you’ve got a detailed results section highlighting how the client received long-term value from the product, featuring great statistics and a strong client testimonial.
![business industry case study examples Case Study Examples: Wixehire](https://breadcrumbs.io/wp-content/uploads/2023/07/image31-1024x533.png)
Kosli is a highly technical tool for software developers and dev ops teams, and their case studies are a great example of how to discuss extraordinarily technical topics in an approachable way.
Let’s look at this case study , which promotes how their client Firi delivered over 100,000 changes without worrying about compliance. The case study itself is relatively short, but that’s okay, because it doesn’t need to be long to be effective.
It efficiently stresses that Firi operates in Norway, which has some of the most demanding sets of regulatory standards across the globe. That automatically assures customers that no matter where they’re based, this tool can help, making this client selection for the case study a great choice. They also explain the value upfront—100,000 changes and a proven audit trail if needed.
![business industry case study examples Case Study Examples: Kosli](https://breadcrumbs.io/wp-content/uploads/2023/07/image16-1024x904.png)
The formatting of this case study is smart, cleanly listing common challenges and then solutions. They had a “counterpart” solution, if you will, for each challenge listed, showing how they were able to help the client directly.
![business industry case study examples Case Study Examples: Kosli](https://breadcrumbs.io/wp-content/uploads/2023/07/image7-1-1024x644.png)
And while there isn’t a long list of statistics or improved performance in this case study, that’s okay, too; not every case study absolutely needs that. Instead, they have an explanation from their client (a CTO of the company), who explained why the software was so invaluable for their needs.
![business industry case study examples Case Study Examples: Kosli](https://breadcrumbs.io/wp-content/uploads/2023/07/image5-4-1024x631.png)
Final Thoughts
Case studies can be powerful tools used to generate and convert leads, boosting your overall revenue. And as you can see above, there’s no one-size-fits-all requirement for what an effective case study looks like or even where it should appear on your website . Take some time to think about what information you want to present and how it would be most effectively portrayed to your leads. This is a good starting point, and make sure to remember to get your design team’s input, too, so it looks and reads well.
Ready to get more conversions from the case studies you’re creating? Make sure your sales team is ready to nurture incoming leads with lead scoring! Book your free demo of Breadcrumbs today.
![business industry case study examples How To Develop A Lead Nurturing Strategy And Build Stronger Relationships](https://breadcrumbs.io/wp-content/uploads/2024/07/categ-marketing4-lead-nurturing-strategy-fig@2x-770x403.png)
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Beyond the Website: Uncovering Your Competitor’s Offline Strategy
We don’t know who needs to hear it, but offline marketing strategies still work. That’s…
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10 Best Practices and Tools for Increasing Website Engagement
A visually captivating, responsive, and user-friendly website can distinguish between a bounce and a conversion.…
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Major US carriers restore some flight operations amid global cyber outage
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Reporting by Shivansh Tiwary, Maria Ponnezhath and Shivani Tanna ; Additional reporting by Chandni Shah, Nathan Gomes, Surbhi Mishra, Angela Christy and David Shepardson; writing by Abinaya Vijayaraghavan and Shubham Kalia; Editing by Nivedita Bhattacharjee and Sriraj Kalluvila
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US congressional panel calls on CrowdStrike CEO to testify on outage
The U.S. House of Representatives Homeland Security Committee has sent a letter to CrowdStrike CEO George Kurtz asking him to testify on last week's global tech outage.
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Chaos and Confusion: Tech Outage Causes Disruptions Worldwide
Airlines, hospitals and people’s computers were affected after CrowdStrike, a cybersecurity company, sent out a flawed software update.
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![business industry case study examples A view from above of a crowded airport with long lines of people.](https://static01.nyt.com/images/2024/07/19/multimedia/19tech-outage-what-happened-tzmq/19tech-outage-what-happened-tzmq-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
By Adam Satariano , Paul Mozur , Kate Conger and Sheera Frenkel
- July 19, 2024
Airlines grounded flights. Operators of 911 lines could not respond to emergencies. Hospitals canceled surgeries. Retailers closed for the day. And the actions all traced back to a batch of bad computer code.
A flawed software update sent out by a little-known cybersecurity company caused chaos and disruption around the world on Friday. The company, CrowdStrike , based in Austin, Texas, makes software used by multinational corporations, government agencies and scores of other organizations to protect against hackers and online intruders.
But when CrowdStrike sent its update on Thursday to its customers that run Microsoft Windows software, computers began to crash.
The fallout, which was immediate and inescapable, highlighted the brittleness of global technology infrastructure. The world has become reliant on Microsoft and a handful of cybersecurity firms like CrowdStrike. So when a single flawed piece of software is released over the internet, it can almost instantly damage countless companies and organizations that depend on the technology as part of everyday business.
“This is a very, very uncomfortable illustration of the fragility of the world’s core internet infrastructure,” said Ciaran Martin, the former chief executive of Britain’s National Cyber Security Center and a professor at the Blavatnik School of Government at Oxford University.
A cyberattack did not cause the widespread outage, but the effects on Friday showed how devastating the damage can be when a main artery of the global technology system is disrupted. It raised broader questions about CrowdStrike’s testing processes and what repercussions such software firms should face when flaws in their code cause major disruptions.
![business industry case study examples](https://static01.nyt.com/images/2024/07/19/multimedia/2024-07-19-crowdstrike-explainer-index/2024-07-19-crowdstrike-explainer-index-articleLarge.png)
How a Software Update Crashed Computers Around the World
Here’s a visual explanation for how a faulty software update crippled machines.
How the airline cancellations rippled around the world (and across time zones)
Share of canceled flights at 25 airports on Friday
![business industry case study examples](https://static01.nytimes.com/newsgraphics/2024-07-19-tech-outage-airport-embed-1/cad772e5-d5dc-43ad-8a92-bf9addf18c88/_assets/timezone-335.png)
50% of flights
Ai r po r t
Bengalu r u K empeg o wda
Dhaka Shahjalal
Minneapolis-Saint P aul
Stuttga r t
Melbou r ne
Be r lin B r anden b urg
London City
Amsterdam Schiphol
Chicago O'Hare
Raleigh−Durham
B r adl e y
Cha r lotte
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Philadelphia
1:20 a.m. ET
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CrowdStrike’s stock price so far this year
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Business Case Study Examples 13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv ... You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also ...
19. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome.".
The best way to learn how to write one is by reading a stellar business case study example. What is a case study? A case study is a document business-to-business (B2B) companies use to illustrate how their product or service helped a client achieve their goals. A winning case study introduces the featured client, gives a brief description of their challenge or goal, and showcases the results ...
For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail. Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail. 3. EndeavourX and Figma.
A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation. In the context of a business, however, case ...
Fifty four percent of raw case users came from outside the U.S.. The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines. Twenty-six of the cases in the list are raw cases.
Case study examples. Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study: Amazon Web Services, Inc. provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced ...
Case study examples. While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success. Juniper Networks. One example is the Adobe and Juniper Networks case study, which puts the reader in the customer's shoes.
1. Reduce the Expenses. When it comes to expenses, businesses are focused on spending huge sums on communication because communication is the key element of increasing customers and revenue. It's not a big problem for big companies, but it is expensive for small businesses.
Better business performance for a better world—that's how we think about impact. In practice, that means partnering with our clients every day to set bold strategies, embed technology in everything they do, and create enduring change for their people and their business performance, speeding the transition to sustainable and inclusive growth. From AI transformations to a manufacturing ...
The best thing about this case study is that Chargebee incorporated testimonials from different departments and individuals. The case study uses crisp headlines and explains the challenge in detail before jumping the gun to mention the results. 2. Aspire Systems Provides Data Integration Services | Aspire Systems.
These case studies represent cases across firm styles (McKinsey, Bain, BCG, Deloitte, & more), including interviewer-led and interviewee-led (candidate-led) cases. The video examples demonstrate the nuances of the virtual case interview and include feedback from an MBB coach. The sessions feature consultants or consulting candidates.
4. Base Search Marketing. We promised diverse case studies, and here is a stellar B2B case study example of a single deck case study of Shine Cosmetics by Base Search Marketing. Base Search Marketing is a boutique link-building and SEO agency that works with startups and mid-level businesses.
Business case examples by industry. If you work in a particular industry, it's possible you probably want a specific example regarding your line of work. ... Consider point 1.: "Through briefings, site visits, and committee deliberations, the study committee will: Evaluate legislative requirements for acquisition and T&E and the current DOD ...
A case library of 600+ case study examples to get you ready for your case interview! McKinsey, BCG, Bain & 20+ other firm styles represented! ... American Automotive Industry : McKinsey: Market Study - Market Share: Y: 2: Automotive: Strategy: ... Business School Journal : Kearney: Market Study - Market Entry: N: 2: TMT: Marketing:
1. The Army Crew Team. Emily Michelle David, Assistant Professor of Management, China Europe International Business School (CEIBS) EMILY MICHELLE DAVID Assistant Professor, CEIBS. "I love teaching The Army Crew Team case because it beautifully demonstrates how a team can be so much less than the sum of its parts.
HBS Case Selections. Get the perspectives and context you need to solve your toughest work problems with these immersive sets of real-world scenarios from Harvard Business School. Managing Your ...
Business Case Study Examples. A business case study examines a business's specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution. ... The company was able to remain competitive in a rapidly evolving industry and continue to grow its ...
Free Case Studies. Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies: Focuses on entrepreneurship and small business operations. Available for a fee. Give to Get Marketing. Marketing and Advertising Case Studies.
Deloitte case interview examples: here (more than 15 case interview examples) Deloitte case interview example: Federal Agency. Deloitte case interview example: Recreation Unlimited. Deloitte case interview example: Federal benefits Provider. Deloitte case interview example: Federal Civil Cargo protection Bureau.
Step 1: Provide Data. When writing a case summary, you need to be sure to have all the right data. There will be a lot of cases you might want to look into, to pick the right one, make sure they contain a significant challenge, a satisfying solution to any business risk, and a good amount of benefits. Having the correct information before you ...
10 Real-World Business Analytics Examples Example 1: Retail Industry - Customer Segmentation How it works: Customer segmentation in retail uses data analytics to divide a retailer's customer base into distinct groups based on characteristics like demographics, purchasing behavior, lifestyle, and preferences. This process typically involves:
The good news? In 2028, an additional US$597 billion in revenues will be available to E&M industry participants, compared with 2023. And the key to taking a share of these growing revenue pools will rely on business model reinvention (BMR), which has evolved from a strategic option into an existential imperative. BMR goes beyond tinkering around the edges to boost margins by a few basis points ...
7. Slack. Slack is one of the most popular instant communication chat tools available right now, and especially after everyone had to work from home during the pandemic, we're guessing a large number of readers are familiar with the platform. Their case studies are, as you'd expect, strong and well-written.
Across the world, critical businesses and services including airlines, hospitals, train networks and TV stations, were disrupted on Friday by a global tech outage affecting Microsoft users.
Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers.
Airlines, hospitals and people's computers were affected after CrowdStrike, a cybersecurity company, sent out a flawed software update. By Adam Satariano, Paul Mozur, Kate Conger and Sheera ...