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Market Research Courses and Certifications

Learn Market Research, earn certificates with paid and free online courses from Stanford, MIT, University of Pennsylvania, Johns Hopkins and other top universities around the world. Read reviews to decide if a class is right for you.

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Market Research and Consumer Behavior

A 4-week course by IE Business School, focusing on market research and consumer behavior. Learn to design research plans, analyze data, understand consumer decision-making, and apply findings.

• 6 hours 14 minutes
• Free Online Course (Audit)

Market Research

Learn comprehensive market research techniques with UC Davis's 17-week course. Master data storytelling, research project initiation, data analysis, and presenting findings.

• 17 weeks, 4 hours a week
• Paid Course

Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research

Fuel the future of market research as a data storyteller in this course from the University of Cape Town.

• 4 weeks, 2-4 hours a week

Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis

Power business solution with research strategy in this course from the University of Cape Town.

Leveraging Customer Insights and Data

Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town.

How to conduct market research in startups and small firms?

Learn to conduct market research for startups and small firms, analyze competitors and customers, and validate business ideas using market data in this 4-5 hour online course.

Consulting Business Masterclass: Start A Consulting Business

Master the art of setting up a profitable, location-independent consulting business with this 10-hour course. Learn market research, data analysis, customer acquisition, and presentation skills.

Learn market research essentials with Queen Mary University of London's 17-week online course. Master qualitative and quantitative methods, data collection, analysis, and presentation.

• 17 weeks, 5 hours a week

Market Research: Marketing Psychology & Consumer Behavior

Do market research right by using marketing psychology, consumer psychology, and consumer behavior

• 3 hours 17 minutes

Introduction to Market Research

Learn the fundamentals of market research, including problem formulation, research proposal development, and ethics in a 4-week course by Queen Mary University of London.

• 1 day 7 minutes

Master Course in Market Research and Marketing Strategy 2.0

Market Research, Marketing Strategy, Sales Strategy, Market Research, Digital Marketing, Marketing analyst, Social Media

• 1 hour 26 minutes

Market Research: Strategies for Business Decision-Making

"Mastering Data-Driven Insights and Competitive Analysis for Strategic Market Excellence".

• 10 hours 13 minutes

Market Research Demystified: Tools for Business Success

Unlock power of market research with comprehensive insights into its principles, methods, and real-world applications.

• 9 hours 5 minutes

CFMP Exam Study Guide - Certified Financial Marketing Professional

Prepare for the CFMP exam with this 7-hour study guide, covering financial marketing concepts, U.S. banking laws, and marketing strategies. Includes practice quizzes.

• 7 hours 28 minutes

Market Research - How to Test Your Idea in 2 Weeks (with real-world case studies)

Learn to validate your ideas before investing time and money. This course guides you through planning, creating landing pages, running ads, and analyzing results, with real-world case studies.

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Market research courses, for the love of learning: career development in a changing market research industry.

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AI in Focus: Market Researchers Weigh in on Workplace Impact for Today and Tomorrow

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Market Research and Analysis Cornell Course

Select start date, market research and analysis, course overview.

Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the focus of this course. In it, you will learn how to be an intelligent consumer of information when it comes to market research and analysis so you can become a more effective decision-maker. You will first look at market research, including the purpose and goals of research; how to balance the ideal with reality in doing research; and how to apply the six stages of research to a marketing situation.

You will then examine different ways to analyze the data acquired through market research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.

You are required to have completed the following course or have equivalent experience before taking this course:

• Essentials of Marketing Strategy

Key Course Takeaways

• Define goals for market research and apply various research methods
• Analyze market research to learn more about the customers and products/services
• Test results and determine how to apply them to real-life scenarios

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• Certificates Authored

Professor Douglas Stayman is an associate professor at the Johnson Graduate School of Management. His teaching and research interests are in the areas of advertising and consumer decision making. He came to Johnson from the University of Texas at Austin. His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people’s preferences. His research has been supported by grants from the Ogilvy Center for Research and Development, the Marketing Science Institute, and the American Academy of Advertising. He is currently involved in research into the future of professional, most specifically management, education.

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Top 5 Market Research Certifications that are globally recognized

The U.S. Bureau of Labor Statistics estimates the employment of Market Research Professionals to grow by 20% from 2021 – 2025. By any yardstick, this growth rate is higher than that of any other profession including IT and ITES. The average salary for a Market Research Analyst as of January 2021 is $80,745 – $120,000 per year. Market Research Professionals are in huge demand in companies spanning across Equity Research, Investment Banking, Manufacturing, Pharmaceutical and Consulting.

“What makes Market Research Professionals to be in such high demand?”

The Certified Research Expert (CRE) designation offered by International Institute for Procurement and Market Research (IIPMR) is considered to be the world’s most respected Certification by the Market Research Industry

It is quite evident that the Market Research Industry is set to outgrow every other industry but still there are very few people who are professionally trained in Market Research. This is a classic example of supply not being able to meet the Demand. In other words, although there is tremendous amount of demand for Market Research Professionals, yet there are limited number of candidates who possess the relevant research skills. Research grail analyses the reason behind this situation.

There are hardly any university across the world, that offers an all exclusive program/degree/graduation in Market Research

Certified Research Expert (CRE)

IIPMR Certified Research Expert (CRE) is the most sought after market research certification and preferred by recruiters. It is offered by International Institute for Procurement and Market Research (IIPMR). This certification is globally recognized and also serves as a benchmark to ascertain the quality of candidates for many of the recruiting companies.

There is lack of awareness among students about Market Research Industry. Not many know that Market Research is one of the highest paying industries.

Lets take a look on the popular Market Research Educational programs available today:

International Institute for Procurement and Market Research (IIPMR)

The International Institute for Procurement and Market Research (IIPMR) is based out of Texas, USA. It has members from over 75+ countries and is the only certification body to offer globally recognized market research designations. No other institute offers a course or a certification that focuses in Market Research in its entirety the way IIPMR does. Other certification providers focus either on Marketing Research or Social Research. But IIPMR includes all types of market research such as Consumer Research, Consumer Insights, Market Entry Strategy, Business Research or Industrial Research, Product Research, Trend Analysis, Supply Chain Research, Procurement  Research, Financial Risk Analysis, Price Forecasting, Survey Design, Data Analysis & Interpretation, Insights Generation, Report Creation, Market Research Databases etc.

IIPMR is also rated as the world’s largest Market Research Training Institute. IIPMR offers three levels of certifications namely

• IIPMR Certified Research Analyst (CRA)
• IIPMR Certified Research Expert (CRE)
• IIPMR Certified Research Professional (CRP)

All the above three Market Research Certifications offered by International Institute for Procurement and Market Research (IIPMR) are online courses that are followed by online exams.

The CRA, CRE and CRP designations are accepted world-wide and the certifications have been completed by top companies such as Ernst & Young, Accenture, Deloitte, IBM, Frost & Sullivan, Morgan Stanley, Pricewaterhousecoopers, Mckinsey, AC Nielsen, Reuters, Aranca, US Department of Homeland Security, Government of Canada,  Singapore’s Chamber of Commerce,  Guyana’s Ministry of Business, Government of Kenya, United Nations, Ministry of Finance & Economic Development of Botswana, Government of Abu Dhabi etc

For more details visit: https://www.iipmr.com/education

Certificate in Market and Social Research Practice

This certificate is offered by MRS, a leading Research Association based out of UK. This certification is supposed to be a vocational qualification for the Research Sector. Similar to IIPMR, the Certificate in Market and Social Research Practice is also an online course that is followed by an online exam. In comparison with the CRA Certification, this certificate has a narrow focus and has only 3 modules to learn. Whereas the CRA Certification offered by IIPMR has over 83 modules that needs to be completed in order to be eligible for the online exam.

Folks completing the Certificate in Market and Social Research Practice will be eligible to enroll for the next level which is Advanced Certificate in Market and Social Research Practice. The cost of the exam is £110 plus VAT

For more information, visit : https://www.mrs.org.uk

Professional Researcher Certification (PRC)

The PRC Certification is offered by Marketing Research Association based out of Washington, USA. However this certification is focused only on Marketing. It emphasizes the methods to incorporate research for marketing purposes and insights. There is no mention of what exactly are the modules that one would learn in this certification. Please note Market Research Association has now been renamed as Insights Association.

For more details visit: https://www.insightsassociation.org/advance-career/prc

Graduate Certificate in Marketing Analytics and Market Research

This program is offered by the University of Texas, Dallas. It is quite a comprehensive program as it involves four semesters. The focus is mainly on

Marketing Research,

Interactive and Digital Marketing,

Database Marketing and

Marketing Analytics using SAS.

For more details visit: https://jindal.utdallas.edu

Post Graduate Certificate Program in Market Research And Data Analytics

Mudra Institute for Communications (MICA) is a popular school based out of India to offer this unique program. While the course cannot be taken online, it offers a on-campus program for selected local students and International Students. Total cost for the program is $3500

For more details visit: https://www.mica.ac.in

3 thoughts on “Top 5 Market Research Certifications that are globally recognized”

I am a graduate research assistant in a university teaching hospital here in Nigeria at the department of Restorative dentistry. which professional exams should I take that would place me at competitive advantage as research analyst/ writer in world class health sector. i have B.Sc microbiology. my email: [email protected]

I am working in insurance sector from last 2 yrs after completing my MBA with marketing specialization…..but to enhance my package and value of my degree….plz suggest me some certification course.

Want to learn good analytics course

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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

Published: August 08, 2024

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.

And let me tell you: having the right marketing research methods in your toolbox is a must.

Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.

How to Choose a Marketing Research Method

Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.

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1. Identify your objective.

What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.

Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.

For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).

Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.

2. Determine what type of data and research you need.

Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)

• Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
• Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.

Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.

For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.

However, truth be told, the two really work together.

Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.

For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.

(As they should.)

Primary Research vs Secondary Research

You’ll also want to understand the difference between primary and secondary research.

Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.

Some examples include conducting experiments, surveys, interviews, observations, or focus groups.

Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.

So, which is better?

Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.

You are in full control and best equipped to get the reliable information you need.

3. Put it all together.

Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.

For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.

You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.

This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.

Best Market Research Methods for 2024

Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.

Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.

Primary Research

1. interviews.

Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.

I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.

What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.

What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.

Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.

2. Focus Groups

Focus groups are similar to conducting interviews but on a larger scale.

In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.

They are ideal for collecting long-form, open-ended feedback, and subjective opinions.

One well-known focus group you may remember was run by Domino’s Pizza in 2009 .

After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.

It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.

The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”

The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.

The brand continues to conduct focus groups and share real footage from them in its promotion:

What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.

What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.

Best for: Product research or development

Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.

3. Surveys or Polls

Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.

They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.

A great example of a close-ended survey is HubSpot’s annual State of Marketing .

In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.

The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.

It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.

Apple is no stranger to surveys, either.

In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”  

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip:  " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

• Pew Research Center
• McKinley Global Institute
• Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

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All businesses face some risks whether they are startups or have been in business for a long time. Market research is important in identifying alternative courses of action for management decisions. By reducing the uncertainty surrounding choices, organizations can keep their risks low while achieving success. This course explores the benefits and limitations of market research as well as the detailed process of carrying out market research.

Marketing research is defined as a process that reports information that can be used to solve a marketing problem, such as determining the price or identifying the most effective advertising media. The focus then is on a process that results in information that will be used to make decisions. You will learn about different types of research, their advantages and the scenarios they are best suited for. We will discuss the problem definition, research objectives, and research plan development.

Furthermore, the topics explore competitor analysis, which serves to identify rivals and understand their strengths and shortcomings compared to yours. It assists you in determining how to limit competition and fine-tune your practices. We will then discuss report formats in-depth; these often differ depending on the nature of the project. Finally, we will examine modern information technologies used in market research. Sign up today!

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Loyola University Chicago Libraries

Business communication: mark 425 n, company research, industry research, news and trade publications, citing business sources, research and learning librarian.

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• Statista This link opens in a new window Statistics, reports, infographics, and surveys on business, media, finance, politics and a wide variety of topics. Includes industry and consumer reports, market outlooks, and country reports. Coverage: focus is on current (not historical) statistics.
• Mergent Market Atlas This link opens in a new window Database of corporate information covers over 50,000 US and foreign public companies, current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, capital stock, and insider trading. Use tools to research or create predefined reports. more... less... Limited to 3 concurrent users.
• MarketLine This link opens in a new window Company profiles, industry reports, and case studies. Also includes city and country reports using PEST/PESTLE standard analysis framework.
• IBIS World Industry Market Research This link opens in a new window U.S. industry reports including key statistics and ratios, SWOT analysis, industry performance and outlook, competitive landscape, major companies, supply chain influences, market share concentration, key success factors, operating conditions, and trends. more... less... This resource is funded by the generosity of John and Terese Terry (Loyola class of 1959).
• Mintel Reports This link opens in a new window Research reports on consumer markets and products in the United States. Includes related demographic data and analysis, market opportunities and strategies, and articles on trends in global consumer markets. Coverage: new reports added weekly. Create an account for access using your Loyola ID.
• Nexis Uni This link opens in a new window Full-text articles on news, business, and legal sources, radio and television transcripts, federal and state court cases, U.S. Supreme Court decisions, and law reviews. Coverage: 1790 - present.
• Business Source Complete This link opens in a new window Articles on business, management, marketing, economics from scholarly journals, magazines, and trade publications. Includes the full-text of the Harvard Business Review. Also includes company profiles, investment, country reports, SWOT analyses, and more. Coverage: 1820 - present.
• APA 7th ed. Citation for Business Sources Schemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020). APA 7th ed. citation for business sources. https://bit.ly/APA7business

• Last Updated: Aug 7, 2024 3:41 PM
• URL: https://libguides.luc.edu/MARK425N

Loyola University Chicago Libraries Cudahy Library · 1032 W. Sheridan Rd., Chicago, IL 60660 · 773.508.2632 Lewis Library · 25 E. Pearson St., Chicago, IL 60611 · 312.915.6622 Comments & Suggestions Notice of Non-discriminatory Policy

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BIOMEDE 4901.03 Medical Product Development Capstone

• Industry and Market Research
• Getting Started
• Formulating a Research Question
• Journal Articles and Conferences
• Entrepreneurship
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Quick Access to Company, Industry and Market Research Databases

Bcc research.

It publishes global market research reports with statistical and analytical information on the markets, industry structure information, major players and market shares, industry dynamics, technology and technology shifts, international developments relevant to the market, and five-year forecasts. Categories covered range from nanotechnology to pharmaceuticals with an emphasis on STEM/manufacturing industries.

D&B Hoovers

It is a versatile database that provides company, industry, and market intelligence information. Company profiles include business descriptions and backgrounds, financial information, peer comparisons, and relevant news coverage. One can also build a company list, filtering by criteria of one’s choosing such as by industry, location, revenue, etc. It also includes market research reports with global coverage.

IBISWorld Industry Reports

This is a premier resource for information on industries in the United States, China, and at the global level. US industries are covered at the 5-digit level of the North American Industry Classification System (NAICS). Each IBISWorld report is 25-30 pages long and updated every 4 months by a team of industry specialists and economists to ensure they include the freshest data and reflect the current state of an industry. Reports cover industry outlook, the competitive landscape, major players, products and markets, operating conditions and key statistics.

Factiva [Selected Articles in Full Text]

It provides access to global new content covering nearly 8,000 sources, including Dow Jones and Reuters Newswires and The Wall Street Journal. Coverage includes multilingual content and the option to limit keywords searches to particular regions, publications, or with reference to a particular industry. One can also access company profiles that show all the news associated with a particular company. 

Mergent Online [Selected Articles in Full Text]

It includes U.S. and international company data and annual reports. Company profiles feature detailed company information, such as institutional holdings, insider transactions, more financial years displayed for detailed perspective on a company's financial position, and color images in the U.S. and International Annual Reports module as well as a brief listing of supply chain participants. Users can also build their own company report, list of competitors, and create either multiple company or comparison reports.

Mintel Reports [Selected Articles in Full Text]

It provides market research reports that analyze the driving forces, market share, competitors, and customer profiles that shape a consumer market's size and characteristics. Unique information in these reports includes consumer attitudes and behaviors sections and the ability to explore the data for the report and create alternative crosstabulations, mainly within US markets.

NetAdvantage

It is a comprehensive source of business and investment information that offers online access to Standard & Poor's research-related products such as industry surveys, stock reports, corporation records, The Outlook, mutual fund reports and more. Company profiles have particularly in-depth financial information, a long business description, peer analysis and a chart building tool to chart market information and comparisons to both peers and indices.

Passport GMID

It provides business intelligence on industries, countries, and consumers in more than 200 countries. Market analysis country reports include information on market sizes, sales performance, company and brand shares and sales by category. The Economies section of the database includes reports on business dynamics; economy, finance and trade reports; and sustainability reports. Consumers reports are focused on households, income and expenditure, lifestyles or general population reports. Access to statistics, reports and commentary throughout.

Tutorials - Watch them first!

• Introduction to Industry Research IBISWorld NetAdvantage Hoover's Online
• Introduction to Market Research Passport GMID Mintel Reports BCC Research
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The Future of Good Jobs: Projections through 2031

The future of good jobs, projections through 2031, full report.

• Press Release

Even against a backdrop of economic uncertainty—driven by high inflation and interest rates, generative AI, international conflicts, changing demographics, and a shifting policy environment—the future of good jobs in the US looks promising. Economic opportunity will increasingly favor workers with higher levels of education and training.

The Future of Good Jobs: Projections through 2031 forecasts the number of good jobs in 2031 for workers ages 25–64 by 22 occupational groups and three educational pathways (bachelor’s degree, middle skills, and high school). The report finds that while there will be good jobs on every educational pathway in 2031, only 15 percent will be available to workers on the high school pathway, compared to 66 percent on the bachelor’s degree pathway and 19 percent on the middle-skills pathway.

Source: Georgetown University Center on Education and the Workforce projections using Carnevale et al., After Everything , 2023; US Census Bureau and Bureau of Labor Statistics, Current Population Survey (CPS), March Supplement, 1992–2020; and US Bureau of Economic Analysis, SARPP Regional Price Parities by State, 2020.

Note: Values may not sum to 100 percent due to rounding. The minimum earnings threshold for good jobs is adjusted for the difference in cost of living by state and for inflation to 2020 dollars using R-CPI-U-RS.

Good Jobs and Promising Occupations

– what is a good job.

CEW defines a good job as one that pays, nationally, a minimum of $43,000 to workers ages 25–44 and a minimum of $55,000 to workers ages 45–64, with a median of $82,000 for all good jobs.

– What is a Promising Occupation?

To help workers make decisions that maximize their likelihood of securing a good job, this report introduces the concept of promising occupations for workers on each educational pathway. To be considered promising, an occupational group must meet two criteria:

• More than half of jobs in the occupational group are projected to be good for workers on a given educational pathway in 2031.
• The occupational group will employ a higher share of workers on a specific educational pathway than will the overall economy in 2031 (more than 52 percent for workers on the bachelor’s degree pathway, 22 percent on the middle-skills pathway, and 26 percent on the high school pathway).

Good Jobs and Promising Occupations on Each Educational Pathway

• Bachelor's Degree Pathway
• Middle-Skills Pathway
• High School Pathway

Occupational Cluster

Managerial and professional office

Education, training, and library

Community services and the arts

Healthcare professional and technical

Healthcare support

Food and personal services

Sales and office support

Blue-collar

Both upskilling within occupations and growth of occupations that require comparatively high levels of education will increasingly shift opportunity to workers with bachelor’s degrees or higher. As a result, the bachelor’s degree pathway will offer the largest number of good jobs (58.2 million) and promising occupational groups (10) in 2031.

Federal investments in infrastructure, along with slower labor force growth, fewer college graduates, and expanding generative AI capabilities, have the potential to support a more robust middle-skills labor market than in previous decades. By 2031, middle-skills workers will have 16.4 million good jobs and five promising occupational groups available to them.

Ten of the 22 occupational groups will see net declines in good jobs on the high school pathway, even as many of these same occupations will see growth in the numbers of good jobs on the bachelor’s degree and middle-skills pathways. Consequently, by 2031, the high school pathway will only have 13.2 million good jobs available to workers and just one promising occupational group (installation, maintenance, and repair).

The Future of Good Jobs: Projections through 2031 forecasts that the bachelor’s degree pathway will be the dominant route to good jobs in the future despite continued skepticism about the value of a college degree.

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