6 Content Creator Cover Letter Examples


A well-written cover letter is a powerful tool for content creators to showcase their skills and stand out in a competitive job market. In the digital age, where content is king, companies are constantly seeking talented individuals who can create compelling and engaging content that resonates with their target audience. A strong cover letter not only highlights your relevant experience and skills but also demonstrates your passion for content creation and your ability to effectively communicate and collaborate with others.

As a content creator, your cover letter should be tailored to each job application, showcasing your unique abilities and demonstrating how you can contribute to the company's content strategy. In this article, we will provide you with a variety of cover letter examples specific to the content creation field. Each example will highlight different aspects of content creation, such as writing, editing, social media management, and content strategy. By examining these examples, you will gain insights into how to effectively structure and customize your own cover letter for maximum impact.

So, whether you are a seasoned content creator looking for a new opportunity or a recent graduate entering the field, read on to discover our collection of content creator cover letter examples that will help you craft a compelling and persuasive letter that will make you stand out from the competition.

Example 1: Social Media Manager Cover Letter

Key takeaways.

Emily's cover letter effectively highlights her experience and accomplishments in social media management, positioning her as a strong candidate for the Social Media Manager position at BuzzFeed.

When applying for a social media manager role, it is crucial to showcase your past successes and quantifiable achievements. This demonstrates your ability to drive engagement and generate results for the company.

She provides specific examples of her achievements, such as growing social media following by 50% in six months and increasing brand visibility by 75%. These metrics demonstrate her ability to deliver tangible and measurable outcomes.

Highlight your track record of success by including specific metrics and statistics in your cover letter. This demonstrates your ability to analyze data and make data-driven decisions, which is essential in social media management.

Emily also mentions her experience in collaborating with internal teams and external partners to create compelling content. This showcases her ability to work cross-functionally and her understanding of the importance of collaboration in achieving social media goals.

Highlight your ability to collaborate and work with different stakeholders, as it is crucial in a social media manager role. Showcase your experience in coordinating campaigns with other teams and leveraging external partnerships to enhance brand visibility.

One area where Emily could have further strengthened her cover letter is by aligning her skills and experiences with BuzzFeed's specific goals and values.

Tailor your cover letter to the company you are applying to by researching their values, mission, and social media presence. Highlight how your skills and experiences are aligned with the company's objectives, showing your potential to contribute strategically to their social media efforts.

Example 2: Video Producer Cover Letter Example

Alex's cover letter effectively showcases his experience and passion for video production, positioning him as an ideal candidate for the Video Producer role at Netflix.

When applying for a creative role like Video Producer, it's important to demonstrate your experience and success in creating engaging content. Highlight your track record of producing high-quality videos and reaching large audiences to show your ability to captivate viewers.

He emphasizes his achievements, specifically mentioning his role in spearheading a viral video campaign at BuzzFeed that garnered over 10 million views in its first week. This demonstrates his ability to create content that resonates with the target audience and generate significant engagement.

Include specific examples of your past successes and achievements in video production. Quantify the impact of your work, such as views, engagement, or audience reach, to highlight your ability to produce compelling content.

Alex also highlights his alignment with Netflix's commitment to diverse storytelling and pushing boundaries in the industry, showcasing his passion for creating content that challenges societal norms.

Research the company's values and mission to identify aspects that align with your own beliefs and interests. Incorporate these in your cover letter to demonstrate your enthusiasm for the company's goals and show how you can contribute to their mission.

To strengthen his cover letter, Alex could have mentioned any specific skills or techniques he has developed over the course of his career as a Video Producer.

Don't forget to mention any specialized skills, software proficiency, or industry knowledge that sets you apart as a Video Producer. This can further emphasize your qualifications and make you stand out as a candidate.

Example 3: Content Strategist Cover Letter Example

Sarah's cover letter effectively showcases her experience and achievements as a Content Strategist, positioning her as a strong candidate for The New York Times.

When applying for a content strategist role, it's essential to highlight your experience in developing and executing successful content strategies for reputable media companies. This demonstrates your ability to drive website traffic, increase engagement, and achieve tangible results.

Sarah emphasizes her achievements at Vice Media, Condé Nast, and Hearst Magazines, highlighting the specific impact she had on each organization's content strategy.

Quantify your achievements whenever possible. Numbers and percentages help to illustrate the impact of your work and provide concrete evidence of your success.

She also mentions her experience leading teams and collaborating with cross-functional teams, showcasing her ability to work effectively with others and drive results.

Highlight your leadership and collaboration skills in your cover letter. Content strategists often need to work closely with editorial, design, and marketing teams to ensure cohesive and impactful content delivery.

Sarah demonstrates her alignment with The New York Times' mission and goals and expresses her enthusiasm for the organization.

Show your passion for the company and its values in your cover letter. This demonstrates your genuine interest in the role and your potential to contribute to the organization's success.

Example 4: Podcast Producer Cover Letter

Michael's cover letter effectively showcases his extensive experience and success as a Podcast Producer, making him a strong candidate for the position at NPR.

When applying for a podcast producer role, it's crucial to highlight your relevant experience with successful podcast productions. This demonstrates your ability to create engaging content and attract a wide audience.

He emphasizes his achievements, such as producing podcasts that received millions of downloads and industry recognition, as well as leading the production of a highly ranked podcast at WNYC.

Highlighting tangible achievements in your cover letter demonstrates your track record of success and showcases your ability to produce compelling content that resonates with listeners.

Michael also mentions his experience working on diverse podcast genres at Gimlet Media, showcasing his adaptability and versatility in storytelling.

If you have experience working on various podcast genres, mention this in your cover letter. It shows your ability to adapt to different styles and demonstrates your versatility as a producer.

Additionally, he highlights his project management skills as a Senior Producer at Radiolab, underscoring his ability to oversee the production process and deliver high-quality episodes on schedule.

If you have experience managing teams or overseeing the production process, emphasize this in your cover letter. It demonstrates your ability to effectively coordinate and deliver projects within deadlines.

Overall, Michael's cover letter effectively conveys his passion for audio storytelling and aligns his experience with NPR's commitment to journalistic excellence.

Example 5: Copywriter Cover Letter Example

Jessica's cover letter effectively showcases her experience and achievements as a copywriter, positioning her as a strong candidate for the Copywriter position at Ogilvy.

When applying for a copywriting role, it's important to highlight your success in creating compelling and impactful content. This demonstrates your ability to capture the attention of target audiences and drive results for clients.

She emphasizes her achievements at each previous role, such as generating a 20% increase in customer engagement and a 15% boost in sales through social media ads.

Quantifying the impact of your work is crucial in a copywriter cover letter. Highlight specific metrics or outcomes that demonstrate the effectiveness of your copy, as this can greatly impress hiring managers.

Jessica also mentions her experience collaborating with cross-functional teams and delivering projects on tight deadlines without compromising creativity or quality.

Effective collaboration and time management skills are highly valued in the advertising industry. Highlight your ability to work well with others and deliver results within challenging time constraints.

To further enhance her cover letter, Jessica could have included specific examples of her expertise in different types of copywriting, such as print, digital, or social media.

If you have experience in specific areas of copywriting, be sure to highlight them in your cover letter. This demonstrates your versatility and expertise in various mediums, making you a more attractive candidate for the role.

Example 6: Graphic Designer Cover Letter Example

Jason's cover letter effectively showcases his diverse experience as a graphic designer and his ability to deliver impactful designs for high-profile companies.

When applying for a graphic design position, it is crucial to highlight your experience with well-known brands and your ability to create visually appealing and engaging content. This demonstrates your ability to work with a range of clients and produce high-quality designs.

He emphasizes his achievements and the quantifiable impact of his work, such as the 20% increase in click-through rates and the 30% increase in user engagement. These metrics demonstrate his ability to drive results and contribute to the success of previous employers.

Be sure to include specific examples of your accomplishments and the measurable impact of your work. This demonstrates your ability to create designs that not only look visually appealing but also deliver tangible results.

Jason could further tailor his cover letter to Adobe by mentioning any specific projects or campaigns that align with Adobe's brand and values.

Research the company you are applying to and highlight any relevant projects or campaigns that demonstrate your understanding of their brand and how you can contribute to their goals.

By highlighting his proficiency in industry-leading software and his ability to optimize design workflows, Jason showcases his technical skills and his commitment to staying up-to-date with the latest tools and trends in the field.

Mention any specific software or tools you are proficient in, as well as any process improvements you have implemented. This demonstrates your ability to work efficiently and effectively in a fast-paced design environment.

Skills To Highlight

As a content creator, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Creativity : Content creators need to be able to generate fresh and innovative ideas for content. Whether it's writing blog posts, creating videos, or designing infographics, your ability to think creatively and outside the box will make you stand out from the competition.

Storytelling : A good content creator knows how to tell a compelling story. You should be able to captivate your audience and engage them through your content. Highlight your storytelling skills by providing examples of how you have created narratives that resonate with your target audience.

Project Management : Content creation often involves managing multiple projects simultaneously, meeting deadlines, and coordinating with different team members. Demonstrating your project management skills in your cover letter will show that you are organized, detail-oriented, and capable of handling the demands of the role.

Attention to Detail : In the world of content creation, precision and accuracy are essential. From proofreading articles to editing videos, your ability to pay attention to detail will ensure that your content is high-quality and error-free. Emphasize your meticulousness and commitment to producing polished work.

Proficiency with Design and Editing Software : Content creators often work with various tools and software to create and edit content. Mention any design or editing software that you are proficient in, such as Adobe Creative Suite, Canva, or Final Cut Pro. This will demonstrate your technical skills and ability to create visually appealing and professional-looking content.

By highlighting these skills in your cover letter, you will show potential employers that you possess the necessary expertise and qualities to excel as a content creator.

Common Mistakes to Avoid

When crafting your cover letter as a content creator, it's important to avoid these common mistakes:

Being Too Generic : One of the biggest mistakes content creators make is using a generic cover letter that could apply to any job. Employers want to see that you have taken the time to research their company and understand their specific content needs. Tailor your cover letter to each individual company by mentioning their mission, values, and any recent projects or campaigns they have worked on. This will show that you are genuinely interested in their organization and are not just sending out mass applications.

Failing to Showcase Storytelling Abilities : As a content creator, your job is to tell stories and engage your audience. Your cover letter is an opportunity to showcase your storytelling abilities. Use compelling language and examples to demonstrate how you have created engaging and impactful content in the past. This could include describing a successful campaign you worked on, highlighting a particular piece of content that went viral, or discussing how you have used storytelling techniques to connect with your target audience.

Not Highlighting How Your Expertise Can Address the Company's Specific Content Needs : Every company has unique content needs, whether it's creating blog posts, social media content, video scripts, or website copy. It's important to show employers how your expertise can specifically address their content needs. Research the company's current content strategy and identify areas where your skills and experience align. Then, in your cover letter, highlight these specific areas and explain how your expertise can help the company achieve its content goals.

Neglecting to Mention Relevant Tools and Technologies : Content creation often involves using various tools and technologies, such as content management systems, graphic design software, or social media scheduling platforms. Make sure to mention any relevant tools and technologies that you have experience with in your cover letter. This will show employers that you have the technical skills necessary to excel in the role and can hit the ground running.

Ignoring the Importance of Proofreading and Attention to Detail : As a content creator, attention to detail is crucial. Your cover letter should be free of any grammatical or spelling errors. Take the time to proofread your cover letter multiple times, and consider asking a trusted friend or family member to review it as well. Small mistakes can make a big impact and may give the impression that you are not detail-oriented.

By avoiding these common mistakes, you can create a strong and compelling cover letter that showcases your skills, experience, and enthusiasm for the role of a content creator.

In conclusion, a well-crafted cover letter is an essential component of a successful job application for a content creator position. It serves as an opportunity for candidates to showcase their skills, experience, and passion for the field. By tailoring the cover letter to the specific job requirements and company culture, content creators can significantly enhance their chances of landing a rewarding position.

Throughout this article, we have provided a variety of cover letter examples for content creator positions. Each example demonstrated effective ways to highlight relevant skills and experience, convey enthusiasm, and showcase the candidate's unique value proposition. By following these examples, job seekers can create compelling cover letters that stand out from the competition.

In addition, we discussed key takeaways from each example, highlighting the strengths and key elements that make these cover letters successful. These key takeaways can be applied across all cover letters in the content creator category, helping candidates improve their own application materials.

To maximize the impact of a cover letter, it is important to highlight relevant skills such as content strategy, writing proficiency, SEO knowledge, and social media management. Emphasizing these skills demonstrates to employers that the candidate has the necessary expertise to excel in the role.

Furthermore, we highlighted common mistakes to avoid when crafting a cover letter. These include generic and unenthusiastic language, lack of personalization, and failure to demonstrate knowledge of the company or industry. By being mindful of these mistakes, job seekers can ensure their cover letters make a positive impression on potential employers.

In conclusion, a well-written and tailored cover letter can make a significant difference in a content creator's job application. It is an opportunity to showcase skills, experience, and passion, and to stand out from the competition. By following the examples and tips provided in this article, content creators can create compelling cover letters that increase their chances of landing their dream job.

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  • Career Tips

The Ultimate UGC Creator Career Guide

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Dreaming of a successful career as a UGC creator? Then keep on reading because this blog post has all the essentials you need to know to make that dream a reality. We’ll cover everything from content creation essentials to the skills you need, and the UGC portfolio you should create —and will list some UGC platforms and creators to follow in the end.

Banner saying: Become a UGC creator with a stunning portfolio website. Build yours now.

Want to launch your UGC career and build a portfolio quickly and easily? Try Copyfolio and create a stunning site that looks good on every device!

Here are all the topics we’ll talk about today:

Essentials to get hired as a UGC creator

Types of ugc to consider.

  • How to create UGC

How to create a UGC portfolio

Tips for a powerful ugc creator pitch, a guide to brand outreaches, ugc creator platforms to check out, 7 ugc creators to follow for inspiration.

Creating content about a product or service you’ve tried makes you a UGC creator in the traditional sense of the word.

But when we talk about UGC creators lately, we mean creators who make that content for the company that makes that product or provides that service. Usually with the aim of it to boost brands’ conversions by posting it on their accounts —as authentic-looking, user-generated content is known to do .

So what do you need to become a professional UGC creator that gets hired and paid by brands to make content about their products? Let’s see the essentials:

  • UGC samples. Both for practice and credibility, you’ll need a few UGC samples: images and videos you created about products you know and love. These will show your areas of interest and your style when it comes to content creation.
  • A UGC portfolio. These pieces will have to then go into a portfolio, where brands (aka potential clients) can check them out. This will help them decide if you’re a good fit, someone they should hire.
  • A strong pitch. To get brands to check out your UGC portfolio in the first place, you’ll have to pitch yourself. And since you’re not the only one trying to get their attention, your message should be captivating and powerful.
  • A system for your outreaches. Lastly, to make sure you send your pitch to all the brands you have your eyes on, and not get lost in all the replies and follow-ups, you’ll need some sort of system to track and send your outreaches.
  • Bonus: a strong online presence. This is not a must, as the four things above should be enough to land you amazing UGC projects. But if you have a strong online presence and personal brand, brands might find you and reach out to you about opportunities.

This post will walk you through the details of each of these to give you all the information you need to succeed as a UGC creator. Ready to dive in?

First things first, you should get familiar with the different types of content you can choose from. These are…

Unboxing videos

In these videos, you record yourself as you open the package that came from the brand. It resonates with people as we’ve all experienced the excitement of an anticipated order turning up and tearing into the box for its contents.

As it’s a great opportunity to showcase not just the product but the feel of the brand overall, you can also include close-up shots of the box and the packaging alongside your commentary. Feel free to get creative and show off your filming skills.

Product features

Product features could be photos or videos, as long as they showcase the product. Creators usually aim to make these very aesthetic, matching the look and feel of the brand.

For a luxurious skincare product, you might see bright shots and marble in the background, while for an item in tech, you can expect perhaps a dark background and neon lights.

How-to guides

How-to guides can also be either videos or images showing how to use the brand’s product, of course. The former format usually appears in social media, while the latter is typically featured on blogs.

This type of content is great for showing people how easy and convenient it is to use a product and/or how amazing the results of using it can be.

Vlog-type videos

Vlogs are the most casual natural-feeling type of UGC content, where the creator is taking you along with their day, their routine of getting ready, and more. With that, and vlogs’ main purpose being entertainment, products appearing in vlog-type videos feel the most authentic of all UGC content types.

But as it’s the most authentic-looking content, it’s important for product placements to also be effortless and smooth. If it’s too obvious or feels forced, the content can turn salesy, which will drive people away.

Testing and review content

Sometimes you see an ad for a product and wonder: is it as good as it looks? Is it actually worth it? And that’s where testing videos and reviews come into play.

By seeing the product handled and introduced by a “normal person” as opposed to shiny ad creatives, people feel like they’re getting a real and more reliable look at the product.

And especially in the online world where everything is enhanced and corrected, that can be a crucial nudge along the customer journey, especially if it feels authentic. It should sound like you’re casually talking to your friend about a new product you’ve just tried.

How to create UGC in 5 steps

Since the number one essential for UGC creators is having UGC samples, it’s important to talk about how to create said UGC.

Luckily, since UGC is meant to feel authentic and created by ordinary people, making it isn’t as difficult as highly produced adverts. It’s okay if you don’t have a professional camera and lighting setup at the beginning. As long as it shows the product well and feels like you are genuine, it will work.

But let’s see the 5 steps of creating UGC:

  • Get the product. Whether you purchase it yourself or the brand sends it to you, you can’t get started until you have it. Make sure it has no dirt, damage, or anything else that’d show it in a bad light.
  • Choose the UGC type and make a plan. You need to decide what kind of content you want to create: unboxing, testing, or maybe a vlog? Then write a detailed plan on what shots you’re going to take, what you’re going to say, and how you’re going to showcase the product.
  • Shoot the content. Grab the product, get your camera out, and take all the shots you need based on the detailed plan you made. Don’t forget to record the voiceovers too if your content needs it.
  • Edit the pictures or footage. This is where the magic happens. You can’t just dump a bunch of unedited clips or photos on a brand. You need to fit them all together to make them presentable.
  • Export and upload the finished piece. When you’re happy with the results, export it and double-check that it looks as it should. Then upload it to wherever you store your samples so it’s ready to go when you need it.

Useful tools for UGC creators

To be able to do all that you’ll need some tools: both tangible and digital. Let’s see what these are.

Physical tools for creating UGC

The only tool that’s really essential is a camera. It can be a smartphone’s camera if it takes good enough photos and videos —but you’ll need something to get the shots you need. You can find alternatives for all the other things on this list, but this one is non-negotiable.

Optional tools that’ll make recording easier and your content better quality are:

  • A tripod , so you can record yourself more easily and get all the angles you need.
  • A gimbal if you want to be really pro and get super smooth footage.
  • Lights . It could be a ring light if you’re recording yourself or box lights on stands if you have more space to shoot.
  • A microphone if you’re taking videos and you’d like top-notch audio quality.
  • Backdrops , both for product-only shots and pictures or videos of yourself, for a sleek and more professional look.

You don’t need to invest in all these right at the beginning. But once you’ve dipped your toes in and feel like being a UGC creator is the right path for you, you could definitel consider them to make your content more professional.

Software for UGC creators

Once you have the material, you’ll have to process it and make it presentable. That’s what these apps can help you with. There are dozens of alternatives for each out there, but here are our recommendations.

  • Adobe Premiere Rush for editing videos. With both a desktop and mobile version, it makes it super easy to cut videos and export them in all the different aspect ratios you need for different social media platforms. They also have a Free plan available.
  • Capcut for video editing. A popular alternative for Premiere Rush is Capcut, which also has templates you can use for TikTok videos.
  • Adobe Lightroom for editing photos. While the mobile version is free with minor limitations, you need to pay for the desktop version, with plans starting at $9.99/month. It is the industry standard app for photo editing though, with lots of tutorials and presets available online.
  • Notion for planning out your content creation. Notion is our team's favorite tool for planning everything: content plans, collaborations, roadmaps. As a UGC creator, you can use it for to-do lists, shot lists, planning content, keeping track of brand collabs, and more.
  • Planable for scheduling social media posts. Even though UGC is posted by the brands, you might want to work on your own profiles as you’re building your online presence and reputation. So why not save some precious time in the process?
  • VEED video converter for getting the right formats. Your video materials might be in many different formats but to make them playable in any player, you’ll probably need MP4 in the end.

When you have your samples, you need to give them a home, so you can show them off to brands. Your portfolio website is the perfect place for that —and the good news is that it’s actually really simple to put one together.

ugc creator cover letter

Love getting inspiration? Check out more UGC portfolio examples !

1. Choose your platform and create an account

How easy your portfolio will be to build and how professional it’ll look depends on the builder you choose to make it.

Popular generic platforms might have all the capabilities you can think of, but the over-bloated features make them much harder to use and slower to load too. In contrast, ones that were made specifically for marketers and content creators to build their portfolios and online presence, like Copyfolio , make the whole process quick and effortless.

2. Set up the basics of your website

Pick a template, write your tagline, and check what sections you want to keep on your homepage. By giving your portfolio a solid foundation, converting brands with your UGC samples will be all that much easier.

Did you know? Copyfolio generates a basic site with 3 pages for you when you register. It’ll have custom content tailored to you, based on your profession and goal with the site. They determine what pages you get, what structure and sections they have, and what content you find within them.

Banner saying: Impress brands, create your UGC portfolio easily with Copyfolio. Give it a try.

3. Add your UGC samples

And here come the stars of the show! There are two main approaches to showcasing your samples. You can either:

  • Add each piece of content as a separate project if you don’t have many of them yet.
  • Group them together and showcase them on separate pages.

In Copyfolio you can add three types of projects: case study pages, PDF files, or external links. If you’d like to go with the first approach, you can use external links, and link them to published posts on social media, or the pictures/videos uploaded to Google Drive. In this case, you can use a screenshot from the video or cover image as the project thumbnail.

For the second approach, or if you want to write about your creative process and tools you used with each sample, you should add a page for each project. There you can present everything even more professionally: using mockups for pictures, adding explanations, embedding videos, linking via buttons and social icons, etc.

4. Get a custom domain

It’ll make all the difference when it comes to looking professional. Sending a link won’t be your only option anymore: you can just tell people to check your portfolio at yourname.com. What could be smoother than that?

Not to mention it’ll look much better in all the places you need to add a link to your portfolio: your CV, email signature, social media bios, etc.

Try to grab the .com version of your name, and if that’s not available, play around with adding keywords. Think of words like UGC, social media, or content creator.

Equipped with your UGC portfolio full of great samples, you’re ready to get out there and start pitching.

What’s the key to a strong pitch? Let us sum it up for you quickly.

  • Don’t forget: a great pitch is about them , not you. Focus on how you can make their performance or conversions better, and how your content will add to their online presence.
  • Your pitch should be concise: 2-3 sentences maximum. Brand managers and marketers dealing with UGC are busy. So you need to be able to tell them what you do and why they should work with you in a quick and efficient message.
  • Mention your USP , aka what makes you different from all the other UGC creators. Others can also promise them high-quality content and better conversions, so explain why you’re a better choice than anybody else; what makes you unique.
  • End with a call to action. If you tell them what to do next (e.g. “Check out my portfolio at myname.com” or “Email me at [email protected] to talk about a possible collaboration”) they’re more likely to get back to you, as opposed to if you present your case and just leave it at that.

With your portfolio ready and pitch perfected comes the time for sending outreaches.

The brand outreach process consists of three main parts:


Tracking & follow-ups.

These might sound pretty drab and official —but don’t worry, it’s not as overwhelming as it sounds.

Prospecting is the process of finding and collecting brands and people to reach out to. This is a great example when a tool like Notion can come in handy. You can easily create a table or database to categorize and track your prospects. You can log the brands’ name, industry, target audience, main products, social media handles and following, and whatever else you find useful. Adding the contact information and person you think could be in charge of UGC here is also recommended.

When you have the list of all the brands you want to contact, you can go through them one by one. Pull up the contact information you found, and depending on whether it’s an email address or social media account, send your message.

Make sure to proofread your message before you send it, and always personalize it for that specific brand. Don’t forget to add a link to your portfolio and follow the pitching best practices from above.

You sent your outreaches, amazing! But it doesn’t stop there.

You need to track who gets back to you, and whether they’re interested or not. If you created a database for your prospects, that’ll be a great place to track these too. The more brands you reach out to and the more projects you get, the more you’ll need to keep track of it all. You wouldn’t wanna miss out on a possible UGC job because you forgot to get back to an email, right?

It’lll also help you track to whom you should send follow-up messages. Give brands 3-5 days to reply —but if they don’t, feel free to check back in. You’d be surprised how many people get back to you the second time around. Stay organized and don’t give up.

If you don’t have specific brands in mind and want to make the prospecting phase faster, you could also check dedicated UGC platforms. They’re there to connect brands with UGC creators, making the process easier and more efficient for both sides.

Check out the list below, we collected some of the most popular ones for you.


The homepage of UGC platform Brands Meet Creators

As the name says, they connect brands with creators. It’s free for the latter, and you can set your own rates.

UGC platform Tribe's homepage saying

Tribe is specialized for TikTok and Instagram content, where creators go through five steps. As a creator you browse brands, check the available briefs, pitch your ideas, submit your content, and get paid when it’s published.

The landing page of UGC shop, with the tagline: A studio & community of content creators making cool content for cool brands.

UGC Shop carefully selects creators to produce content about ethical brands and their products. As such, you have to apply and get approved to join the UGC Shop community and start getting content creation jobs through them.

The landing page of UGC platform Influee with the tagline: Get eCom UGC video ads that convert, fast!

Influee is a network of more than 50,000 creators. You can connect your Instagram account and the platform will suggest campaigns they think would be good fits for you. But naturally, you can decide which ones you’re interested in: just read the briefs and reach out to chat about the ones you like.

The homage of Joinbrands, which connects brands with influencers and UGC creators instantly.

JoinBrands specializes in helping brands get UGC content for their TikTok campaigns, but you can submit photos as campaign material as well.

As a creator, you choose jobs that you like, read the brief, and create the content the brand asked for. What’s interesting is that you can create and upload extra pieces of content on top of that for higher potential earnings.


The homepage of popular influencer and UGC platform, Passionfroot.

Passionfroot says they’re “the only tool creators need to manage their sponsorships from start to finish.” They work with people creating all kinds of content: newsletters, YouTube videos, Instagrams/TikToks, etc. It’s leaning a little bit more for sponsored content for those who already have a following, but Passionfroot is circulating in UGC circles too as a reliable platform.

The homepage of Trand, a UGC platform connecting brands with creators.

Trend is a platform specifically for UGC creators, starting at $100 per post for brands. They also hand-pick the creators they work with, so similarly to other apps, you’ll have to apply and get approved first. You don’t need to have a following to work with them though, and being on the platform is free.


The homepage of Thingtesting where people can review products they've tried.

Thingtesting is a platform where anyone can write reviews about products. Their aim is to give people a place they can trust when researching products. We all know brands like to hide negative reviews, but Thingtesting is having none of that.

If you’re an active reviewer on the platform, you can gain access to their “Thingdrop” program where you get to shop products at heavily discounted prices. It’s great for UGC creators just starting out.

Charlotte Arsenault

The Instagram profile of Charlotte, Content Creator.

Niche: UGC creation / Followers: 9k

The Instagram account of Shelby Jolly, UGC creator and style blogger

Niche: Fashion & travel / Followers: 17k

The Instagram profile of Ysabel, UGC & content creator

Niche: Tech & gaming / Followers: 4k

The Instagram page of Lisa Celine, mom and UGC creator

Niche: Motherhood & babies / Followers: 29k

The Instagram profile of Shura, UGC creator in the fashion niche

Niche: Fashion / Followers: 11k

The Instagram page of fashion and lifestyle UGC creator Finja

Niche: Fashion & lifestyle / Followers: 45k

The Instagram profile of Selina, who's a fitness and fashion model, traveler, and UGC creator

Niche: Fitness & travel / Followers: 25k

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Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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Digital Content Creator Cover Letter Examples & Writing Tips

Use these Digital Content Creator cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

ugc creator cover letter

Table Of Contents

  • Digital Content Creator Example 1
  • Digital Content Creator Example 2
  • Digital Content Creator Example 3
  • Cover Letter Writing Tips

Digital content creators are in charge of developing and managing the content that appears on a company’s website and social media platforms. They need to be creative, organized, and able to write for a variety of audiences.

When you’re applying for a digital content creator position, your cover letter is a great opportunity to show off your skills and experience.

Check out the examples and tips below to learn how to write a digital content creator cover letter that stands out.

Digital Content Creator Cover Letter Example 1

I am excited to be applying for the Digital Content Creator position at Topdown Marketing. I have a degree in Journalism and more than three years of experience writing for online publications. I am confident that I have the skills and experience you are looking for in this role.

In my previous role as a Staff Writer at Buzzfeed, I wrote more than 1,000 articles on a wide range of topics. I am an expert at creating content that is both informative and engaging, and I have a proven track record of producing content that receives high levels of engagement on social media. I am also experienced in creating video content, and I have a strong understanding of the principles of SEO and how to optimize content for search engines.

Most importantly, I am passionate about writing and I have a strong desire to help businesses create content that engages their audiences. I am excited to learn about Topdown Marketing’s approach to content marketing and to help contribute my skills and experience to your team.

Thank you for your time and consideration. I look forward to hearing from you soon.

Digital Content Creator Cover Letter Example 2

I am writing to apply for the Digital Content Creator position that was recently posted on your website. I am confident that I have the skills and experience that you are looking for, and I believe that I would be a valuable asset to your team.

I have been working in the digital content industry for the past three years, and during that time I have developed a strong understanding of the necessary skills and strategies for creating effective and engaging content. I am an expert in creating content for both web and print media, and I have a proven track record of producing high-quality content that resonates with audiences.

I am also an excellent team player and I have a strong track record of collaborating effectively with other professionals. I am confident that I would be able to work well with your team and contribute to your organization’s success.

I am eager to discuss this opportunity further with you and would welcome the chance to come in for an interview. Thank you for your time and consideration.

Digital Content Creator Cover Letter Example 3

I am writing to express my interest in the Digital Content Creator position that you have posted. I believe that my experience as a writer, editor and content creator make me an ideal candidate for this position.

I have been working in the digital media industry for the past five years. My experience includes writing, editing and managing content for websites, blogs and social media platforms. I have also worked on several projects that required me to create original content from scratch. I have written articles, press releases, blog posts, newsletters and more. I have also edited and proofread all of these pieces before they were published.

My experience has taught me how to write for different audiences. I can write for both business and consumer audiences with ease. I can also write in a variety of styles depending on what is needed for each project. I am confident that I can adapt quickly to any style or tone that is required by my employer.

I am also very experienced when it comes to working with deadlines. I know how important it is to meet deadlines and I am always able to do so without sacrificing quality. I am also very organized and detail-oriented which makes me a great fit for this position.

I would love the opportunity to discuss my qualifications in person with you. I feel that my skills and experience would be a great asset to your company. Thank you for your time and consideration.

Digital Content Creator Cover Letter Writing Tips

1. showcase your creativity.

When writing a cover letter for a digital content creator role, it’s important to showcase your creativity. One way to do this is by explaining how you come up with new and innovative ideas for content. For example, you can talk about how you use data to come up with new topics, or how you come up with interesting angles for existing topics.

2. Use specific examples

It’s always a good idea to use specific examples to back up your claims. For example, if you say that you have a strong understanding of SEO, then provide an example of a time when you successfully increased traffic to a website through your SEO efforts.

3. Tailor your cover letter to the job description

The best way to make sure your cover letter is tailored for a specific job is by paying close attention to the details of the position. For example, if you see that a digital content creator opening requires two years of experience in one type of content and five years’ experience in another type, then highlight any relevant experience you have in those areas.

If there are any additional requirements or skills mentioned for that job, also list them on your application; this will help make it clear how you can meet their needs.

4. Proofread your cover letter

Proofreading your cover letter is the first step to landing an interview for a digital content creator role. As with any position, it’s important to spell-check and double-check that there are no errors in your resume or cover letter. Otherwise, you risk being disqualified before the employer even sees your qualifications.

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Table of Contents

How to Become a UGC Creator: Is it Right for You? UGC Creators Tips and Strategies

ugc creator cover letter

  • UGC Creators Tips and Strategies

UGC creator jobs are offered by brands to content creators so that their products or services can be promoted in an organic way.

User-generated content , or UGC , is content created by users or fans of a brand, rather than the brand itself; it can take many forms, such as: 

  • Social media posts

This post explores how you can become a UGC creator and easily connect with brands with the help of JoinBrands.

How to Become a UGC Creator with JoinBrands (Full Guide)

Step 1: choose your niche.

To become a UGC creator , it’s essential to identify what topics you’re passionate about and what interests you have. 

While it may seem overwhelming to pick a specific industry to focus on, you can start by brainstorming the things you enjoy and have knowledge about.

Some popular industries and niches that you could consider include:

Beauty and Skin

The beauty and skincare industries are vast, and there are endless possibilities within them. 

ugc creator cover letter

You could create a profile around a specific skin care issue that you may have dealt with and share your journey on how you overcame it. Alternatively, you could focus on a particular skincare path, such as natural or organic skincare. 

There’s space for every skincare enthusiast, so don’t be afraid to get creative and explore the possibilities.

Fitness and Wellness

If you’re interested in health and fitness, the wellness industry might be the right fit for you. 

You could narrow down your focus and create content around a specific fitness niche, such as yoga or bodybuilding . Alternatively, you could share your knowledge about wellness topics like mental health or meditation .

Fashion and Style

If fashion is your thing, you could showcase your daily style, what you wear on certain occasions, your regular shopping hauls, and your seasonal must-haves. 

You could also explore fashion trends and share your opinions on celebrity style choices. 

You don’t need to have a degree in fashion to create content about it, all you need is an eye for style and a willingness to experiment.

Food and Cooking

ugc creator cover letter

If you’re a foodie, you can consider creating a profile around cooking and recipes. 

You could specialize in a particular type of cuisine or diet, such as vegan or gluten-free cooking . 

Additionally, you could share your favorite restaurant finds and explore food trends as well.

Books and Literature

ugc creator cover letter

Regardless of how strange it might seem, if reading is your thing, there’s space for such niche communities. 

This includes:

  • Writing interpretations and analyses of certain types of books
  • Writing and sharing reviews
  • Delving deep into the lore of one particular book or book series and sharing your insights

There are tons of UGC creators that specialize in a singular aspect of a particular book’s lore or fandom. If you have any such interests, you could create a unique lane for yourself in that book’s online community.

The possibilities are really endless. All you have to do is figure out what particular community you’re interested in, what kind of value that community needs, and how you can provide that value.

Step 2: Practice Your Filming and Editing Skills

So, you’ve captured some great footage for your UGC video, now it’s time to edit it. 

If you’re new to editing, don’t worry as it can take time to master. The best thing to do is to practice it as much as possible. This is because the more you get accustomed to the editing tools, the faster you’ll be able to make edits.

It may seem overwhelming to edit videos at first, but thankfully there are numerous apps that can make the process easier.

Some of the most commonly used apps include CapCut and InShot .

If you want to create content for TikTok , you can use their in-app editor which is very user-friendly.

Lastly, we suggest you integrate the most recent TikTok trends into your UGC videos to keep them captivating and engaging for viewers.

Step 3: Build Your Filming Setup

To create high-quality UGC, you don’t need a lot of fancy equipment.

ugc creator cover letter

In fact, all you really need is a phone with a decent camera and a tripod to stabilize your shots. 

However, if you want to take your content to the next level, here are some optional upgrades you can consider:

  • Ring light: A ring light is a circular light that attaches to your phone and provides even lighting for close-up shots. It’s especially useful when filming in low-light conditions or when you want to highlight certain features of a product.
  • Lavalier mic: A lavalier mic is a small microphone that clips onto your clothing and records high-quality audio. It plugs into your phone’s audio jack and helps to eliminate background noise and improve the clarity of your voice.
  • Backdrops : Backdrops are used to create a clean and professional look for your UGC. You can get creative with the materials you use for backdrops, such as paper, fabric, or construction materials, to set the scene and highlight the product.
  • Props : Props can help to enhance your content by giving your viewers a better sense of the product’s features and use cases. For example , if you want to showcase a new pair of running shoes, you could include a water bottle and workout clothes in your shot.

Remember, though, that having all of the fancy equipment isn’t necessary to create great UGC. In fact, many UGC creators produce amazing content with just a phone, a product, and their creativity.

The key is to start with what you have, experiment with different techniques and styles, and gradually upgrade your equipment as you gain more experience and feedback from your audience and brand partners.

Step 4: Build Your Portfolio

It can be tricky to build a portfolio for UGC content because you need products to showcase, but brands won’t send you any without a portfolio. So, what can you do? Well, you can make content for free using your favorite products.

There are different types of UGC content you can create such as:

  • Unboxing videos
  • Product reviews
  • How-to demonstrations

In unboxing videos , you open a new product’s packaging and reveal all the contents.

In reviews or testimonials , you share your honest opinion on the product and how it works. When you make UGC testimonials, keep it short and straightforward. Focus on one aspect rather than the entire product.

Lastly, in how-to videos , you demonstrate how you use the product in real-life situations. This makes your content more engaging and lifestyle-focused.

Step 5: Use Platforms to Reach Out to Brands

With the growing popularity of UGC, several platforms have emerged that aim to connect content creators with brands looking for UGC. Some of these platforms offer opportunities for creators to apply, while others require creators to create a profile listing their services.

One example of such a platform is JoinBrands.

ugc creator cover letter

If you’re a UGC creator, JoinBrands makes it easy to get in touch with brands and start earning money for your original content.

To register as a creator with JoinBrands , follow these simple steps:

Step 1: Sign up with JoinBrands as a content creator.

Step 2: Browse the available content creator jobs that brands post on the platform.

Step 3: Choose jobs that match your content style and personal brand.

ugc creator cover letter

Step 4: Once you’ve chosen a job, create content at your own pace.

ugc creator cover letter

Step 5: Enjoy your earnings as well as the free products you’ll receive from brands.

ugc creator cover letter

Some Tips to Succeed as a UGC Creator

Collaboration with specific brands as a UGC creator can be a great way to build long-term partnerships and earn extra income for your content creation.

However, it’s important to approach these partnerships with a strategic mindset in order to ensure that they are beneficial for both you and the brand.

Here are some tips to ensure you are successful as a UGC creator:

Ensure That Your Values Align with the Brand

One of the most important things to consider when working with brands is whether or not they are a good fit for you.

It’s essential that the brand’s values align with your personal values, as this will make it easier to create content that feels authentic and true to your personal brand.

If the brand doesn’t align with your values, it will be challenging to create content that you’re proud of.

Establish Boundaries and Expectations Early

Once you’ve found a brand that is a good fit, it’s important to be clear about what you are willing to do for the brand.

It’s essential to set realistic expectations from the beginning and avoid overcommitting yourself.

This will help you avoid finding yourself in a situation where you can’t deliver on what you promised.

Be Curious About the Brand’s Goals

One of the ways to build a successful partnership with a brand is to help them achieve its business goals. This could include things like increasing traffic to their website or helping them get more sales.

In exchange for your help, you can ask for things like free products, discounts, or compensation for your time and effort.

Maintain Creative Control

It’s also important to maintain creative control over your content.

You don’t want to create something that you’re not proud of because it doesn’t fit with your personal brand.

Before you start to create content, make sure you clearly understand what the brand wants and what kind of content will resonate with its target audience.

Be Clear on Usage Rights

Another important thing to consider when working with brands is the usage rights of the content you will create.

Sometimes, the brands require the rights to your content for their own marketing activities. It’s essential that these usage rights are clearly defined from the beginning to avoid any misunderstandings down the line.

What is a UGC Creator?

UGC creators are people who create sponsored content that looks and feels genuine but is designed to showcase a specific business or product.

ugc creator cover letter

UGC creators typically use videos filmed from their own point of view and share them on social media channels such as: 

  • YouTube 

And more. 

By doing so, it creates an authentic feel that makes it more appealing and relatable to the audience.

Why is UGC So Important for Brands?

User-generated content (UGC) is a powerful tool that can be used by brands throughout the entire buyer’s journey. It is usually utilized by brands and companies to influence engagement and increase conversions.

When brands use UGC content on:

  • Social media
  • Landing pages
  • Checkout pages

They create a more authentic and trustworthy brand presence that resonates with their audience.

UGC Builds Authenticity for Brands

In today’s highly competitive online landscape, it’s more important than ever to establish a sense of authenticity and build trust with your audience. This is where UGC comes in. 

It’s the most authentic type of content you can produce since it shows real-life experiences with a particular brand.

ugc creator cover letter

Authenticity is the key to attracting and retaining customers. UGC can help brands achieve this as it provides a word-of-mouth marketing strategy that is both effective and cost-efficient.

UGC Helps Brands Build Brand Loyalty

UGC not only helps establish trust with your audience, but it can also help establish brand loyalty and grow a brand’s community.

Since you’ll be the UGC creator in this entire shtick, you must recognize what the best way to promote that brand’s product will be. You’ll need to take into account not only the brand’s audience but also, your primary audience.

UGC Helps Build Trust in a Brand

One of the most significant benefits of UGC is that it acts as a trust signal , which is essential in today’s era of fake news and mistrust of media and advertising. 

With the help of UGC, brands can show their audience that they are trustworthy and that their products or services are of high quality.

UGC Helps Increase Conversions for a Brand

UGC is also incredibly influential in the final stages of the buyer’s journey when a brand is looking to convert its audience and influence them into making a purchase. As a UGC creator , you act as authentic social proof that their product is worth buying.

Your audience knows you as a person and will be interested in your opinions about that brand’s product or service. Hence, those opinions can act as a strong motivator for your audience to make purchases from that particular brand.

UGC Content is Highly Flexible

UGC is also a highly adaptable and flexible marketing strategy that can be used off social media in other campaigns.

UGC is Cost-Effective

UGC is often cheaper and easier to manage than investing in larger-scale brand awareness campaigns. This makes it an ideal marketing strategy for brands that are smaller or just starting out.

ugc creator cover letter

As a novice UGC creator , it can be a good idea to reach out to these types of brands as you’ll have a much better chance of securing a deal. Once your following and online influence rises, you can consider reaching out to larger brands.

In conclusion, UGC and social commerce work well together since user-generated content is a perfect match for the future of online shopping.

What is the Difference Between a UGC Creator and an Influencer?

What sets UGC creators apart from influencers is that they create content to deliver to the business. This is in contrast to influencers who usually post it only on their social media channels. 

UGC content allows brands to use their own channels to promote the content they have paid UGC creators for.

UGC has become extremely popular in recent years and the reason for that is simple: authenticity . Consumers today want to see content that feels relatable, and that’s exactly what UGC provides.

So, if you want to become a UGC creator, remember that it’s all about creating content that feels genuine and real. You must understand that creating UGC requires creativity and storytelling specific to your audience and the product you are promoting. 

That being said, with the right approach, UGC can be a fun and lucrative way to build your personal brand and collaborate with big players in your niche.

Frequently Asked Questions (FAQs)

What are the benefits of being a ugc creator.

One of the primary benefits of becoming a UGC creator is that you can earn extra income while doing something you enjoy.

You can also build your personal brand, gain exposure, and potentially collaborate with your favorite brands.

How do I know if being a UGC Creator is right for me?

If you enjoy creating content, have a strong social media presence, and are interested in working with brands, becoming a UGC creator might be right for you.

However, it’s important to consider the time commitment, potential financial risks, and how well your personal brand aligns with the brands you’d be working with.

What kind of content can UGC Creators make?

UGC creators can create a wide range of content.

Examples include:

The content can vary depending on the brand, product, and target audience.

However, it should be engaging, and authentic, and should showcase the UGC creator’s unique voice and style.

How do UGC Creators make money?

UGC creators can make money through a variety of channels, including:

  • Sponsored content
  • Affiliate marketing
  • Selling products or merchandise

The amount of money UGC creators can make varies depending on their reach, engagement, and the brands they work with.

What are some tips to get started as a UGC Creator?

Some tips to get started as a UGC creator include:

  • Building a strong social media presence
  • Creating high-quality content that resonates with your audience
  • Networking with other creators and brands
  • Being consistent in your content creation

Do you need to have a large following to become a UGC Creator?

While having a large following can certainly help, it’s not a requirement to become a UGC creator. 

Brands are often looking for authentic content from micro-influencers and everyday people who have a niche audience and high engagement.

There are a ton of benefits to being a UGC creator and with platforms like JoinBrands, you can easily find brands to connect with. 

Not only can you enjoy fixed rates with JoinBrands but you also get to keep the free products that you receive from brands you collaborate with. 

If you have any further questions related to UGC creator jobs, please contact us in the comments section below.

Ready for a JoinBrands demo?

If you are a brand owner, agency, or seller, we are happy to give you a full demo!

ugc creator cover letter

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What Is a UGC Creator & Why Is It All Over Social?

What Is a UGC Creator? (+ How to Become One)

UGC creator or freelance content creator? 🤔

If you’ve spotted the term “UGC creator” on your TikTok or Instagram feed, you’re not alone. 

UGC creators are a new type of marketing tactic, changing how brands leverage traditional UGC.

UGC creator hashtag search results on TikTok and Instagram

So, what is a UGC creator, why are they valuable to brands, and how do you become one? 

We’re breaking it all down, below.

Table of Contents

  • What Is a UGC Creator?

Why Do Brands Love UGC Creators?

How to become a ugc creator, frequently asked questions: ugc creators, what is a ugc creator .

Historically, UGC ( user-generated content ) has been defined as content created organically by a brand’s followers or consumers — that is then shared by the brand on its own accounts:

@anisa.marrie Instagram photo with @golde tagged and then @golde's repost of her photo on their feed

Brands love UGC and for good reason — a 2021 study revealed that 80% of respondents said UGC highly impacts their purchasing decisions.

This is where the new “UGC creators” come in.

A UGC creator is a content creator who specifically creates content that looks like UGC — but it's been paid for. 

“Unlike influencers who need to grow their community before they start working with brands, UGC creators don’t need tons of followers nor are they obligated to show their face. 

They just have to create content that can be shared on the brand’s account,” says Later’s Social Content Lead, Lindsay Ashcraft .

“But it’s not technically organic — which is what UGC is. UGC has worked so well because it’s content created by real fans of a brand. A UGC creator is essentially just another term for freelance content creation,” adds Christine Colling , Later’s Social Media Manager. 

Here at Later, our content marketing team defines UGC creators as:

Freelance content creators who specialize in creating UGC-inspired content for brands — whether it’s photos or videos.

In fact, we’ve paid creators — like Kayed Mohamed-Mason — to create content specifically for our social media accounts that resemble UGC:

“We started experimenting with this earlier in 2022 because we’re a small team and needed more content. Instead of branded content, we commissioned videos from Kayed that seemed organic and similar to what we’d naturally post on our feed,” shares Christine.

Though, whatever you call it — UGC creator or freelance content creator — brands are paying for more “authentic” content to drive sales and traffic. 

Psst, with Later ’s management tools, you can schedule all of your social media content in advance . It’s the ultimate time-saver. Join over 4M brands, creators, and social media managers — sign up today : 

When brands use UGC as part of their marketing strategy, they’re not just selling products; they’re building relationships and driving conversion, too. 

Let’s explore the benefits of using UGC creators:

Benefit #1: Builds A Bank of Content

Creating content is often a time-consuming process — especially for social media managers and entrepreneurs doing it all on their own.

UGC creators open the floodgates to a stream of content you didn’t have to create yourself.

You just have to brief the creators, and depending on the contract (and if it’s an ongoing partnership), you can receive multiple new deliverables on a monthly basis — win, win!

Another way to build your bank of UGC content - and develop a stunning influencer marketing strategy - is by collaborating with Later's Services team. See how they work with brands for *chef's kiss* content creation here .

Benefit #2: Builds Trust

UGC content has always been successful in building trust because it seems like a word-of-mouth recommendation from a friend or family member.

But not every brand has a big bank of UGC content at their fingertips.  

By working with UGC creators, brands can post content that looks like UGC — typically less “glossy” or “branded” — to feel more organic, provide use cases, and ultimately, build trust. 

It’s the perfect solution to showcasing your brand without seeming overly promotional or salesy.

Benefit #3: More Cost-effective Than Major Influencer Campaigns

Influencer campaigns are an important tactic for reaching new audiences, but depending on the type of creators you're working with (e.g. Macro, Mega), the money can add up.

This is especially true if it's going to be a one-and-done partnership for a timely launch or an event.

On the flip side, working with UGC creators on an ongoing basis lets you use their content across your channels, build your audience, and can keep costs from rising sky-high, too.

Benefits #4: Drives Sales

As we mentioned, UGC contributes significantly to conversion. 

Because when users see real people using a brand’s product or service, they’re more likely to open their wallet:

Turns out, UGC creators have the unique ability to transform a product into a lifestyle, rather than just a one-time purchase.

Major score!

TIP: Sourcing and working with UGC creators is simple with Later's influencer marketing platform, Later Influence . Book a demo today to see how it works.

The rise of UGC creators opens the door for more people to create content (and get paid for it) regardless of their follower count.

However, it takes time, consistency, hard work, and a steady stream of income before you can claim full-time content creator status. So don’t quit your day job just yet. 

Similar to anyone starting out in freelance content creation, here’s a step-by-step guide to becoming a UGC creator: 

Identify Brands to Work With 

Create Content  

Build Your Portfolio

Sign up for Later

Tip #1: Identify the Type of Brands You Want to Work With 

Before you start creating UGC, make a list of the brands you’d love to work with. 

If that’s too niche, consider the industry you’d like to work in: Wellness? Fashion? B2B? Tech? Sports? 

From there, spend some time auditing the content they already post: 

What content seems to be working for them? What posts get the most comments or views?

Do they post a lot of UGC? If so, what does it look like? 

What would draw your attention and make you stop scrolling?

Who is their target audience? What is their brand voice? 

Are there any gaps in their content? Could they benefit from more Reels or TikTok tutorials? 

Remember: UGC works well because it looks and feels authentic. 

Working with brands in an industry that is of interest to you will make for a dream partnership and let your genuine connection with their product shine through.

Tip #2: Create Content — Practice Makes Perfect 

Establish the type of content you want to specialize in — or whether you’ll be a generalist. 

If you’d like to focus on images, it may be worth taking a few beginner photography courses. If you’re more comfortable on camera, create short-form videos that’d work well on Reels, TikTok, or Stories. 

You can also practice on your own account. This will help you build your portfolio while experimenting with different features and content styles.

Tip #3: Create and Build Your Portfolio 

Building a portfolio can help you pitch brands more effectively, highlight your work, and build long-term collaborations.

Some creators recommend using a Canva template to create a portfolio that explains who you are, why the brand needs UGC, and previous work (if you don’t have work yet, “create videos at home,” says creator @ugcang ):

Once you're ready to pitch, send the brand's content or PR team an email.

Tools like HubSpot's email writer can help if you're stuck in a slump and don't know what to write.

If you’re not ready to pitch directly, you can search websites like Upwork , or even Twitter — which has tons of brands doing open calls looking for UGC creators: 

Hey!!!!! I’m Looking for some UGC creators who is interested in a long term partnership, making TikToks/ Instagram reels for my hair brand Private message me with your pricing, availability, and portfolio. DMs are open 💕💕💕 #UGCcontent #UGCcreator #hair — Skincare is a Lifestyle ✨ (@ashonteiam) August 28, 2022

Tip #4: Sign up for Later

Here's a trick that makes it simple to start creating UGC content for some of the most-loved brands on the scene right now - joining Later's Influencer program .

That's right - it's free for creators to sign up for Later. You'll be added to our Influencer Database, making it easy for you to connect with brands that your audience will love.

What are you waiting for? Sign up today !

FYI: Later makes creators' earning potential easier with a customized link in bio page, content creation tools , and your personal best time to post . Create an account and get started today: 

How Many Followers Do You Need to Become a UGC Creator?

UGC creators don't need a major following to land brand deals. In fact, your follower count doesn’t matter at all.

Why? Because most partnerships are content-only, meaning you’ll create content for brands without having to post on your own account. 

How Do I Find UGC Opportunities?

There are plenty of platforms to get the search started. Check out these UGC services to help spark some UGC opportunities:

Brands Meet Creators

Twitter (search #UGCCreator and #UGCContent )

How Much Should I Charge as a UGC Creator?

In short: it depends. 

There’s unfortunately no universal one-size-fits-all pricing rule.

UGC creator rates will vary based on a variety of factors including, the scope of work, time and resources required, number of deliverables and so much more.

That said, many creators typically adhere to a common formula : time spent on content X hourly rate.

Speaking of pay, Later's got a Creator Rates Report in the works. Sign up for our free weekly newsletter to be the first to know when it drops! 👀

Before you put all your eggs in one basket, it’s important to remember that good things take time, and becoming a successful UGC creator won’t happen overnight. That said, if you’ve been interested in freelance content creation — UGC or otherwise — now is your time to shine. And brands, if you’re looking to increase sales and reach new audiences, you’ve got some hiring on the horizon! 

Ready to plan your  social media content  in advance? Start scheduling your posts with  Later , the ultimate social media management platform —  create an account for free .

Amanda Demeku

Amanda is a Content Marketing Specialist based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea.

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Resume Worded   |  Career Strategy

14 digital content creator cover letters.

Approved by real hiring managers, these Digital Content Creator cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Digital Content Creator Roles

Table of contents

  • Digital Content Creator
  • Senior Digital Content Creator
  • Senior Digital Content Strategist
  • Senior Digital Content Specialist
  • Digital Content Producer
  • Content Marketing Specialist
  • Content Marketing Manager
  • Alternative introductions for your cover letter
  • Digital Content Creator resume examples

Digital Content Creator Cover Letter Example

Why this cover letter works in 2024, demonstrating impact with numbers.

In this cover letter, the candidate showcases their accomplishments with specific numbers, such as doubling organic traffic and increasing engagement rates. This not only highlights their skills but also demonstrates the impact they have made in their previous roles, making them a strong candidate for the position.

Showcasing Quantifiable Achievements

Measurable accomplishments speak volumes more than just a list of job duties. Here, you've quantified your success by mentioning a 30% increase in user engagement. This not only highlights your ability to produce effective results, but it also gives me a clear view of what you're capable of in terms of performance.

Demonstrating Subject Matter Expertise

By stating that 'successful content creation is a mix of art and science', you're showing your understanding of the industry nuances. You're not just saying you can do the job, you're showing that you understand the intricacies and subtleties of effective content creation. This establishes you as an expert in the field.

Highlighting Relevant Skills

This cover letter does an excellent job of highlighting specific skills that are relevant to the job. You've talked about your SEO strategy, which is a skill that's highly relevant to the role and adds value to the company. By doing this, you immediately answer the question, "Why should we hire you?"

Showcase the Impact You've Made

To really grab a recruiter's attention, don't just tell them what you did in your past roles - show them the impact you made. When you say that you increased engagement by 40% or boosted social media following significantly, you're not just talking about job responsibilities, you're giving concrete examples of your achievements. This is much more powerful and gives an employer a clear picture of what you can bring to the table.

Highlight Relevant Skills

It's crucial to highlight the skills you've gained from your experiences and how they're relevant to the role you're applying for. By mentioning your understanding of the power of narrative and audience, you're showing that you have a keen understanding of key aspects of digital content creation. This makes it easier for the recruiter to envision you in the role.

Express Your Strengths Confidently

Don't be shy about what you're good at. When you say creating content that resonates and drives engagement is your forte, you're confidently asserting your strengths. This not only shows confidence in your abilities but also gives a clear picture of what you excel at, making it easier for the recruiter to see your potential value to the team.

Align Your Values with the Company's

Demonstrating that your personal mission aligns with Netflix's commitment to diversity and inclusion not only shows that you've done your homework on the company, but it also shows that your values align with theirs. This can help establish a personal connection with the recruiter and make you a more attractive candidate.

Align your passion with the company's mission

It's important to show that what drives you matches what the company is all about. This will make you seem like a good fit for their team.

Showcase your digital content creation skills

Talking about your experience and the results you've achieved demonstrates your capability to create engaging and effective content.

Highlight audience connection

Understanding and connecting with your target audience is key in creating content that not only reaches but also moves people to action.

Express eagerness to contribute

Being excited to use your skills for the company’s goals shows that you are not just looking for any job, but that you want to make a difference at this particular place.

Thank the hiring manager

Ending with a thank you note is polite and shows appreciation for the opportunity to apply.

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Highlight your storytelling skill as a digital content creator

Stating your innate storytelling ability positions you as a creative force capable of engaging audiences effectively.

Showcase your expertise in making complex topics accessible

Illustrating your skill in breaking down intricate subjects into understandable content demonstrates your value in enhancing audience comprehension.

Align your skills with the company’s goals

By aligning your abilities with the company's ethos, you reinforce your suitability for the role and your potential to contribute to its mission.

Express excitement for creative collaboration

Showing enthusiasm for working in a team that values innovation and creativity underscores your commitment to contributing to dynamic content creation.

Convey passion for the role in your closure

Ending your cover letter with a statement of enthusiasm and readiness to contribute signals your genuine interest in the position and eagerness to join the team.

Connect with the company's values

Starting your cover letter by sharing a personal connection with the company shows you're not just looking for any job - you're interested in this one. It sets a positive tone.

Show digital content impact

Mentioning specific achievements, like a boost in web traffic or user engagement, proves you can deliver results. It's effective to use numbers to highlight your success.

Blend passion with data

Explaining how your love for the work complements your analytical skills to drive results makes you stand out as both creative and strategic.

Express excitement for collaboration

Your eagerness to join a team that shares your commitment indicates you're not just looking for a job but a community where you can contribute and grow.

End with a hopeful note

Closing your letter by thanking the reader and expressing anticipation for a future discussion leaves a lasting, positive impression.

Senior Digital Content Creator Cover Letter Example

Highlighting leadership skills.

As a senior role, it's important to show that you can lead a team effectively. You've showcased your leadership skills by mentioning an increase in content output and user engagement under your guidance. This tells me that you not only know how to lead a team, but you can also drive them to success.

Proving Long-term Strategic Planning Capabilities

Strategic planning is a vital skill for a senior role, and you've shown that you have it by mentioning a year-long content strategy that yielded significant results. It demonstrates your ability to think long-term, set goals, and execute strategies effectively, which are all critical skills for a Senior Digital Content Creator role.

Senior Digital Content Strategist Cover Letter Example

Use data to prove your success.

When you mention that you increased web traffic by 70% and engagement by 50%, you're providing solid evidence of your success. Data like this not only proves your claims but also provides a yardstick that recruiters can use to compare you with other candidates. It also shows that you value and understand the importance of metrics in content strategy, which is a major plus.

Highlight Unique Achievements

Mentioning unique achievements, like introducing a podcast series that became a top tech podcast, can help you stand out from the pack. It's not just about what you did, but also about the innovative ways you approached your job. This shows that you're not only skilled but also creative and initiative-taking, qualities that are highly valued in a senior role.

Show Your Understanding of the Company

By expressing your admiration for Spotify's commitment to discoverability for emerging artists, you're showing that you understand and appreciate a key part of the company's mission. This demonstrates that you've put thought into how you could fit into and contribute to the company's goal, making you appear more invested and therefore more appealing.

Express Enthusiasm for the Role

Your enthusiasm to bring stories to life through music and podcasts not only shows your passion for the work but also demonstrates alignment with Spotify's mission. This kind of genuine interest can make you more memorable and relatable, both of which can help sway the hiring manager in your favor.

Connect your journey to the job

Talking about how your early interest led to your current career path shows me you have genuine passion. It makes me believe you will bring that same enthusiasm to the content strategist role.

Highlight your achievements with clear results

Mentioning specific outcomes, like increased traffic and user engagement, directly shows your impact. It tells me you're not just about ideas, but about getting real results.

Blend creative and analytical skills

Stating you combine data with storytelling assures me you understand the balance needed in content creation. It's crucial for a role that demands both innovation and measurable effectiveness.

Show eagerness to innovate

Your excitement to push boundaries aligns with what I look for in a senior strategist. It tells me you're ready to tackle new challenges and drive advancements in our content.

Express gratitude and eagerness

A simple thank you goes a long way. It shows professionalism and eagerness to contribute, making your application memorable.

Senior Digital Content Specialist Cover Letter Example

Share a personal connection.

Starting with a personal story related to the company's work helps create an emotional bond and shows genuine interest.

Quantify your achievements

Using specific numbers to describe your successes makes your accomplishments more impressive and understandable.

Emphasize your storytelling ability

Stating your excitement to use your storytelling skills at the new company makes you seem like someone who can help them tell their own stories better.

Express desire to discuss further

Saying you’re eager to talk more about how you can contribute shows you're proactive and truly interested in the role.

Use a warm closing

Ending with 'Warm regards' adds a personal touch and helps leave a positive impression.

Share your origin story

Talking about how your childhood passion evolved into your career path adds a personal touch and shows your long-term dedication to content creation.

Demonstrate leadership in content strategy

Detailing your experience in leading a team and achieving significant increases in traffic and leads showcases your leadership skills and strategic thinking.

Highlight the blend of creativity and analytics

Stressing your ability to merge creative storytelling with data-driven insights shows you're capable of creating content that fulfills both aesthetic and business goals.

Align with the company's mission

Expressing how deeply you connect with the company’s goals indicates that you're not just a fit for the role but also the culture, which is vital for long-term success.

Convey confidence and enthusiasm

Ending your cover letter by affirming your belief in your fit for the role and your excitement about the company's mission leaves a strong, positive finale.

Digital Content Producer Cover Letter Example

Show your industry engagement as a digital content producer.

Expressing admiration for a company's work demonstrates your genuine interest and shows you're already aligned with their mission and approach.

Demonstrate impactful projects in digital production

Highlighting your successful projects with measurable outcomes proves your ability to create content that resonates with audiences.

Connect your values with the company’s mission

Sharing your excitement about the company’s core values enhances your connection with them and emphasizes your eagerness to contribute meaningfully.

Express eagerness to contribute as a digital content producer

Inviting further discussion about your fit for the role shows confidence in your ability to add value and eagerness to become a part of the team.

Close your cover letter professionally

A respectful sign-off leaves a positive, lasting impression, paving the way for future communication.

Content Marketing Specialist Cover Letter Example

Your journey from a book-loving kid to a digital content creator makes your passion tangible. It helps me see the depth of your commitment to storytelling.

Demonstrate your content's impact

Discussing specific projects that drove traffic and leads proves you can deliver results. It's exactly what I look for in a content marketing specialist.

Align with the company's philosophy

Understanding and embracing our inbound philosophy shows you've done your homework. It's impressive when an applicant's values align with ours right from the start.

Show excitement for the industry

Your enthusiasm for being at the forefront of content marketing is contagious. It tells me you're someone who stays inspired and will inspire others.

End with a strong, gracious close

Thanking us for the opportunity while reiterating your desire to contribute sets a positive, professional tone. It leaves me with a strong final impression of your candidacy.

Content Marketing Manager Cover Letter Example

Share your passion for content marketing.

Talking about your early interest and how it grew into a professional path shows you are not just looking for any job, but you are dedicated to this field. This makes you more appealing to employers who want team members passionate about their work.

Highlight content marketing achievements

When you share specific achievements, like increasing website traffic or generating leads, you give clear evidence of your ability to make a real difference. This helps hiring managers see the potential impact you could bring to their team.

Combine storytelling and analysis

Content marketing is not just about creating stories but also about understanding the data behind what works. By highlighting your love for both aspects, you show that you have a balanced skill set that is crucial in this role.

Show alignment with company values

Expressing how a company's mission resonates with you personally suggests that you will be more than just an employee; you'll be an advocate for the brand. It's a powerful way to demonstrate that you're a good cultural fit.

Assert your fit for the role

Ending with confidence in your ability to contribute to the team reinforces your qualifications and shows that you are not just applying randomly but believe you can genuinely add value. This makes your application more convincing.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Digital Content Creator Roles

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ugc creator cover letter

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

ugc creator cover letter

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What is a UGC Creator? A Complete Guide for Brands

The concept of a UGC creator has become increasingly relevant for brands looking to engage their audiences in more meaningful and authentic ways . A UGC creator, or User-Generated Content creator, embodies the bridge between a brand and its community , crafting content that resonates deeply with both parties. 

This guide explores the significance of UGC creators and how they can amplify brand messages, foster community engagement, and elevate brand affinity through authentic storytelling .

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What is User-Generated Content? 

User-Generated Content (UGC) refers to any form of content created by online users rather than the brand itself, including text, videos, images, reviews, blog posts, and tweets . This content is publicly shared , often on social media platforms , and can significantly influence consumer behavior . 

UGC stands out for its authenticity , as it represents real users' genuine experiences and opinions about a brand or product . It serves as a powerful endorsement , bridging the gap between a brand's promotional efforts and its audience's actual needs and preferences.

Brands can collaborate with UGC creators in several ways, including sponsored content, hosting contests, or inviting creators to brand events . It's crucial, however, to maintain transparency about the nature of these partnerships to preserve the authenticity that makes UGC so valuable.

Benefits of Leveraging UGC Creators

Brands that harness the power of UGC creators unlock a treasure trove of benefits , including authentic content creation, increased engagement, and enhanced brand credibility . 

Let’s explore these benefits and more.

Authentic Content Creation

UGC creators are instrumental in generating content that is perceived as genuine and trustworthy by audiences . Unlike traditional advertising, content from UGC creators is rooted in personal experience and real-life product use , making it more relatable and believable to potential customers. This authenticity helps brands build trust and foster a sense of loyalty among their target audience, ultimately leading to increased customer retention and brand affinity .

Increased Engagement

Content produced by UGC creators tends to generate higher levels of engagement compared to standard brand-generated content . This is because UGC is more likely to speak the language of the target audience, incorporating their interests, humor, and concerns . When users see content that mirrors their own experiences and perspectives , they are more inclined to interact with it through likes, shares, and comments. This increased engagement not only boosts a brand's visibility but also enhances its social proof , encouraging more users to trust and try the brand themselves.

Enhanced Brand Credibility

In today's market, consumers are bombarded with advertisements from all directions, leading to a general skepticism towards traditional marketing messages . UGC creators help bridge this trust gap by providing authentic testimonials and product insights . When potential customers see real people endorsing a product or service , it can significantly boost the brand's perceived credibility . This credibility is crucial in an era where consumers value honesty and transparency above sleek marketing campaigns.

Amplified Reach and Diverse Perspectives

Collaborating with UGC creators allows brands to tap into a creator’s own networks, significantly expanding the brand's reach beyond its existing audience . Moreover, UGC creators bring diverse perspectives and creativity to the table, offering fresh ways to showcase a brand's products or services . This diversity not only enriches the brand's content strategy but also helps attract a broader audience by catering to varied interests and backgrounds.

Cost-Effective Marketing Strategy

Including UGC creators in your brand's influencer marketing strategy can be significantly more cost-effective than traditional advertising methods . Since the content is generated by users, brands can leverage this authentic material across their marketing channels without the high costs associated with producing professional ad campaigns . Moreover, because UGC creators are often motivated by their love for the brand or the desire to share their experiences , the financial investment required to incentivize their content creation is typically lower than that for professional endorsements. This cost efficiency does not come at the expense of quality or impact. On the contrary, the genuine nature of UGC can lead to higher ROI through increased trust, engagement, and conversion rates . 

Strengthened Community and Brand Loyalty

UGC creators play a crucial role in building and nurturing a brand's community . By encouraging and sharing user-generated content, brands can foster a sense of belonging among their customers. This community-building effort is essential for developing deep, long-lasting relationships with consumers . 

Moreover, when customers see their content being celebrated and shared by a brand, they feel recognized and valued , which in turn, boosts their loyalty to the brand . This sense of community encourages ongoing engagement , where customers are more likely to participate in discussions, share their experiences, and become brand advocates .

Enhanced Product Development and Customer Insights

Finally, engaging with UGC creators offers brands a unique opportunity to gather insights directly from their consumer base . The feedback and content created by these individuals can provide invaluable data on customer preferences, pain points, and desired improvements . By analyzing UGC, brands can identify trends and gaps in their product offerings , leading to more informed product development and innovation strategies . Not only that, but this direct line of feedback helps brands to adjust their marketing strategies and product offerings in real time , ensuring they remain aligned with customer needs and expectations .

How To Use User-Generated Content

There are two factors to consider to get the most from any user-generated content that has been posted online about your brand: finding it and using it to your advantage.

Here are a few tips to help you with this:

Finding User-Generated Content

Before you can promote any UGC that users may have posted about your brand, you first need to find it. This involves conducting searches on all the online platforms where your brand is active to see if anyone is talking about you. The first step is searching for posts with specific branded hashtags , but you should also keep an eye out for brand mentions that might not include a direct tag to your profile. Often, users talk about your brand or products without using your official handle or hashtag , so it's crucial to search for your brand name within content and comments. Delving into hashtags from previous campaigns and monitoring the dialogue under your brand's posts can also uncover hidden UGC gems. Plus, engaging with these users by liking and commenting can encourage even more content creation from your audience .

Using User-Generated Content

Once you've identified valuable UGC, the next step is to obtain permission to use it . This is crucial and involves directly messaging the content creator to ask for their consent. A simple direct message (DM) requesting permission, clearly stating how you intend to use their content, is usually enough. Once you have the user's permission to share, the possibilities are endless. You could re-share the content through your brand’s social media pages, feature the content in your newsletters, or enrich your email marketing strategy with authentic customer experiences. UGC content is also highly effective in paid social media campaigns , where real user testimonials can significantly boost credibility and engagement. Additionally, incorporating UGC on your product pages offers potential buyers a genuine look at your product in use , enhancing the shopping experience and providing social proof that can influence purchase decisions. Ultimately, using UGC in these ways not only enriches your marketing efforts but also fosters a stronger, community-driven brand image .

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How to Become a UGC Creator (and Get Paid for It)

You've probably heard people on social media talking about UGC and how it's blowing up as a way to make money on social media. In this article, I break down what UGC is, how to get started as a creator, and some common mistakes to avoid.

How to Become a UGC Creator (and Get Paid for It)

Making money on social media is kind of the dream. Literally. According to the 2022 Influencer Report from the Morning Consult : "26% [of Gen Z survey respondents] strongly agree they would take the opportunity to become an influencer" and "86% are willing to post sponsored content for money."

Those numbers are being inflated and misinterpreted in all the latest think pieces about the future of social media and the habits of Gen Z for shock value, of course, but it is true that many young people want to make money from social media content . And you don't have to be an influencer to do that.

Let me introduce you to the concept of User-Generated Content (UGC).

If you're already acquainted with UGC and want to get down to the nitty gritty of how to start creating and getting paid, use the Table of Contents below to navigate this article more quickly:

What Is User-Generated Content and Why Is It Valuable?

How to get started as a ugc creator.

  • What to Include in Your Portfolio
  • How to Find UGC Jobs from Brands

Common Mistakes to Avoid

Alright, let's get into it!

UGC is content created by users of a brand or product. Typically, brands source this content organically by finding existing customers who are already talking about them online. If you see a brand reposting a creator's Reel or sharing a screenshot of someone's Tweet, that's UGC .

View this post on Instagram A post shared by Apartment Therapy (@apartmenttherapy)

With organic UGC, brands will tag or otherwise credit the original creator, like in this Instagram post from Apartment Therapy. Recently, however, brands have started earmarking some of their marketing budget for paid UGC because it's so valuable that they're willing to buy it (from you).

From the brand's perspective, UGC is valuable because it provides people with social proof. Social proof functions on the proven concept that people are more likely to trust other people (even people they don't know, like strangers on the internet) than they are to trust brands. Sharing content created by real users, not an internal marketing team, lends credibility to the brand and their product. After all, they have customers who not only like and use their product but enjoy it so much that they want to talk about it online.

This concept of social proof is also why User-Generated Content is an easier field to break into than social media influencing. You don't need a following or a presence to create that valuable UGC that brands want — and are willing to pay for.

There's a much lower barrier to entry for breaking into UGC than influencer marketing. Like I mentioned earlier, there's no follower count or engagement level requirements, because you're not selling your personal influence. So, you don't need a huge following. You also don't need special equipment or super advanced technical skills.

So, what do you need to start making money on TikTok (and beyond)?

Here are the steps we recommend for anyone just getting started with UGC:

1) Make a UGC Specific Account

Not only do you want your UGC account to be separate from your personal or brand accounts for privacy reasons, it's also important for discoverability. Be sure to include "UGC" somewhere in your handle. It's also a good idea to check if the handle is available on all platforms where you'll be active.

Once you've made your account, follow other UGC creators on TikTok and Twitter to get tapped into the community. This is a great way to learn a lot about the industry, make contacts, and just generally get your bearings. You'll notice that a lot of UGC creators are generous with their knowledge and happy to share templates and best practices.

ugc creator cover letter

For now, there doesn't seem to be a lot of gatekeeping in the UGC creator community. There's plenty of opportunity to go around which encourages collaboration over competition.

2) Make a UGC Creator Portfolio

Just like with any creative job, you'll need to show brands what you can do if you want them to hire you. That's where your portfolio comes into play. This is the biggest hurdle for most beginner UGC creators: putting together a portfolio and making it really polished and professional, but it doesn't have to be complicated.

Your portfolio should be a scrollable, static link rather than a slideshow or a Google Doc. Wix and Squarespace are good options for easy portfolio sites. More important than where you host your portfolio, however, is what you include in it.

ugc creator cover letter

The key thing brands want to see when they look through your portfolio is if you can create the kind of content they're looking for and it should be the main focus of your portfolio, not buried on page three. Here's what we recommend including in your portfolio:

  • A short intro about yourself. This is where you include any relevant work history (content you've created for other brands).
  • Photos and videos of your work. It's incredibly important to include video and not just product photography, as video is king in marketing right now so most brands looking for UGC will be searching for someone who can make video.
  • Contact info. While you can conduct business outreach and communications through your social media DMs, it's best practice to have a dedicated email address and to include that in your portfolio to make communication clear and easy.

Staring at a blank portfolio, wondering how to start is the hardest part. Here's Kapwinger (and UGC creator) Katie Xu's advice for how to put together your first portfolio:

@ugcconnect Reply to @elaquezada ok but why was I so out of breath walking and talking 😅 #ugc #ugcportfolio #ugctips #ugccreator #ugcommunity ♬ original sound - Katie Xu | UGC Creator & Agent

The big takeaway from this advice is what Katie recommends if you don't have any existing UGC work to reference in your portfolio. She says to go and make some with items you already own. Here are a few examples of types of "UGC" you can make when just getting started:

  • Take product photography and videos of aesthetic items you already own.
  • Film some unboxing videos with natural reactions.
  • Film yourself using a product you love and give a short tutorial on it.

This content doesn't need to be hyper professional, either. Brands are looking for content that looks like it was made by an everyday user of their product. Simple smart phone photography and videography done with good natural lighting is perfect. You don't need to heavily edit your work, but we recommend using an online video editing tool to cut together multiple clips and add captions.

3) Start Finding UGC Jobs from Brands

Now that you've got a stunning portfolio created, it's time to get paid. There are three main ways that you can get the attention of brands who need UGC.

1. Cold Outreach. This is probably the most difficult way to find UGC jobs because you might not be talking to someone who's already in the market for UGC so it's a harder sell. Rather than reaching out to specific brands, TikTok creator @UGCang recommends pitching to PR and marketing agencies instead:

@ugcang Pitch Smarter, Not Harder 💸 Increase your reach with this UGC strategy #ugctipsforyou #ugcstrategy #ugcpitch #ugcbrandoutreach #ugcdeals ♬ original sound - Chloe Hayward

Regardless of whether you're pitching single brands or agencies, you can find UGC specific email outreach templates on TikTok from other creators to help you send that first email.

2. Twitter "Casting Calls." Another way to find UGC jobs is by searching for brands that are actively looking for UGC creators. Instead of you reaching out to them, you're responding to their broadcast. This means you know for a fact they're looking for UGC but it also increases the competition, since other UGC creators will be pitching them at the same time as you are.

To find brands who are actively looking, try searching Twitter for Tweets like this one:

Looking for UGC creators! - Looking for women creators aged 20+ Comment below and I will DM you. (If anyone in my network has some creators in their network a RT would be incredible) — Nico Muoio (@NicoMuoio) August 23, 2022

Sort your search results by newest to make sure you're hopping on fresh opportunities.

3. Organic Discovery through Pinterest. Publishing your portfolio work on Pinterest and tagging it with relevant keywords ("UGC Content," "UGC Creator," "UGC Example," etc.) can be a good way to leverage some organic discovery.

If you do choose this route, make sure to create and use a UGC specific Pinterest account. While you should always add your portfolio link in your Pinterest bio, keep in mind that your profile and pins will serve as a sort of secondary portfolio, too. Curate that to draw the kinds of brands and partners you want to work with and make sure your contact info is apparent so if brands do want to work with you, they know how to get in touch.

ugc creator cover letter

I wouldn't recommend only using Pinterest to find UGC jobs, but it's a useful extra channel to consider in conjunction with your other outreach efforts.

Now that you know how to get on a brand's radar, let's talk about some mistakes to avoid when working with brands as a UGC creator.

It's easy to make mistakes when you're just getting started. Fortunately, there are plenty of other UGC creators who have been there, done that, and lived to tell the tale on social media so you don't have to.

These mistakes can be grouped into two categories: mistakes you make before you get the brand deal (portfolio mistakes) and mistakes you make after you secure the deal (contract mistakes).

UGC Portfolio Mistakes

1) Including Your Rates in Your Portfolio

You can include your UGC rates in your portfolio, but we recommend you don't. Katie Xu, a Kapwinger and UGC creator in her own right, has found that one of three things will happen when you include your rates:

@ugcconnect Shoukd you include your rates in your UGC portfolio? I wouldn’t if I were you. #ugcrates #ugctips #ugc #ugcportfolio ♬ original sound - Katie Xu | UGC Creator & Agent
  • Brands will think your rates are too expensive. They'll immediately rule you out and choose someone with lower rates.
  • Brands will think your rates are too cheap. If you're quoting rates that are well-below budget, brands won't tell you that. They'll just pay your cheap rate and you'll be cheating yourself out of the extra value for your work.
  • Brands will think your rates are just right. This sounds like best case scenario, but it limits your bargaining power and negotiating options. You always want a little wiggle room to get the best deal for yourself.

Instead of including rates in your portfolio, let brands know that rates are negotiable when they ask to see your portfolio. Keep two numbers in mind: your asking number and the actual lowest amount you'd be willing to accept. The lower number should still be a number that feels fair and that you would be happy to receive.

2) Not Making the Content the Focus of your Portfolio

Less is more when it comes to your portfolio. It should be an easy to navigate site with the UGC content front and center. Many UGC creators recommend including a "What Is UGC?" section to sell brands on the value of UGC content, but that's typically not necessary.

If a brand is looking at your portfolio, they likely already know what UGC is and how valuable it is — they're considering hiring you to create it, after all. If you're doing cold outreach and are worried the brand doesn't already know about UGC, include that value proposition in your email pitch, not your portfolio.

Here are some other common UGC portfolio mistakes to avoid from the perspective of someone who reviews portfolios when considering creators to hire for his TikTok agency:

@oneoffryan Do you make these portfolio mistakes? #ugccreator #ugccreators #ugccontentcreator #ugc #ugccommunity #creatorstrategy #tiktoktips ♬ Love You So - The King Khan & BBQ Show

UGC Contract Mistakes

1) Not Negotiating Payment Properly

There are a two things you want to include in your contract so that you don't get taken advantage of by brands: payment upfront and inclusion of the product for review.

That first bit is pretty self-explanatory. It is the bare minimum to require half of the payment upfront and the other half on completion. Most creators request full payment upfront.

The second part is more of a gray area as UGC creation continues to expand as an industry. It should always be included in your contract that you'll receive the product you'll be reviewing for free. A lot of brands will want to do just gifted collabs — they'll send you the product for free and in exchange, you create content about it.

I would advise against these collabs unless the value of the product far exceeds your normal rates. Even if you're just starting out, there's no need to do work for free because you can create your own portfolio content with things you already own. Unlike an influencer just starting out who wants the exposure, your personal brand wouldn't be benefitting from this collab. All you're getting is a product.

2) Not Watermarking Your Video Before Payment

This goes hand in hand with upfront payment and should be outlined in that part of your contract. While most brands are operating in good faith, it only takes getting burned once to lose you a week's worth of pay or more. Avoid having your work stolen by using a watermark until the brand pays you.

Adding a watermark doesn't need to be difficult or time consuming. You can simply add a large, half-opacity text bubble of your UGC handle in the middle of your video or image (where it can't be cropped out).

ugc creator cover letter

Send the watermarked work for approval then, after you receive payment, send a clean version of the file without the watermark.

3) Not Negotiating Usage Rights

You should include in your contract the stipulations of the usage rights, aka how long the brand can legally use your content without needing to pay you more money.

More experienced creators know to give a brand usage rights for an initially agreed upon amount of time (30 days is a good rule of thumb) and then charge a renewal fee if they want to use it for longer, such as in an ongoing ad campaign.

Drafting contracts can seem daunting if you don't have any experience with legal jargon. To make it easier for yourself, look for templates online from other creators. Many standard freelance contracts can be adapted to suit your needs. If you know someone who practices or has studied law, you can have them look over your contract to make sure it's airtight.

For more creator resources and info, check out our Resource Library . We post new content there weekly made for creators just like you.

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How to Become a UGC Creator

A person learning how to become a UGC Creator by filming content with a smartphone and ring light.

User-generated content, also known as UGC, is a popular and often underrated type of content creation. Creators can make good money by selling their content, and brands are quickly realizing the marketing power it holds. Have you ever wondered how to become a UGC Creator yourself? 

If so, we’re here to help you get started. Read on, as we cover everything you need to know to become a thriving UGC Creator. We discuss the steps you need to take, and how to turn a profit from this lucrative career path.

How To Get Started With UGC: Understanding the Basics

Before we address how to get started in UGC, it’s crucial to ask, what is a UGC Creator ? The answer is pretty straightforward—it’s someone who creates and shares their self-generated content, which can be contracted by or sold to brands, businesses, and retailers in exchange for money or products. Brands may use this content for social media accounts, websites, and other creative outlets, as UGC offers them real content that’s often less expensive and time intensive to create than traditional advertising methods.

Essentially, becoming a UGC Creator is a type of freelance content creation. And in case you’re wondering if you need specific training or experience, we’re happy to report that you don’t. In fact, anyone can learn how to become a UGC Creator—from an everyday social media user to an already established Creator. 

To start in this niche industry, you don’t even need a large social media following or fancy production equipment, which makes it a great path for smaller, niche Creators who prefer to focus on specific topics and projects. UGC is more about the quality of the content and less about your personal brand, image, or following. In fact, all you really need is a product you want to share with the world and a smartphone or recording device. And don’t worry, the content doesn’t need to be perfect. In fact, UGC can sometimes be raw and unedited, which consumers may find more relatable.

A person researching how to become a UGC Creator on their computer.

How Much Does a UGC Creator Make?

Of course, you may want to learn how to become a UGC Creator to make some extra money, or even potentially turn it into a full-time career. But exactly how much does a UGC Creator make? It can be a lot—depending on a few factors. 

There can be good money in this niche field of online content creation, but it takes some time to build a consistent income. While many look towards UGC to supplement their income, you can turn this into a full-time job with the right resources. In fact, many people use social media as a steady income source . And you can, too.

It’s essential to understand that your monetary outcome depends on how much time and effort you put into it. And importantly, the value it creates for social media audiences and potential brand partners. Delivering creative and innovative UGC is all about staying on top of the latest technological updates, consumer trends, and popular content formats. Thinking outside the box will attract clients and give your content staying power.

How To Become a UGC Creator: The First 5 Steps To Take

Now, let’s dive into understanding how to become a UGC Creator. After all, that’s why you’re here. From establishing your profile to connecting with prospective clients, we have the inside scoop on everything you need to know. While the path may look different for everyone, there are key steps you want to take to achieve success. 

Remember, this is not a one-size-fits-all journey, and you shouldn’t expect to see immediate results. It takes time and effort to build up a reputation as a valuable UGC Creator. If done correctly, you can establish long-lasting brand partnerships that offer a steady income. It’s all about creating authentic, high-quality, and consistent content that’ll bring your clients increased brand awareness, market exposure, and sales.

A person experimenting to learn how to become a UGC Creator.

1. Establish Your Online Presence

When learning how to become a UGC Creator, you must first establish yourself on social media. Even though you don’t need a large social media following, you’ll still need dedicated channels to post your UGC. You’re using social media primarily to create your content and market yourself. Think of these platforms as a way to show off the kinds of content you can create. It’s also a wonderful place to connect with brands and peers.

Once you’ve set up your social media profiles, consider adding “UGC” somewhere in your handle or bio, to identify the purpose of the account. It’s also important to keep the same handle across all social media platforms, for easy searchability. 

Speaking of which, find and follow other UGC Creators and get your name out there and gain inspiration. This will help create a sense of community and provide insight into the industry. Established Creators frequently share their expertise and are happy to answer questions and make connections. You may find that the UGC field is very welcoming to new talent, and that partnership and collaboration between Creators is well-received.

2. How To Become a UGC Creator: Learn How To Create UGC Videos and Photos

The second thing you need to do when learning how to become a UGC Creator? Figure out how to create your content. While that may sound pretty straightforward, there are a lot of factors to consider. First you need to figure out what you want to create like product reviews, unboxing content, or editorial product photography.

Then, you’ll need to decide what medium you’ll use to create your content. Ask yourself, how do I want to create, capture, and share my content? 

In most cases, different brands and potential clients are looking for different types of content. So it may be worth considering what your potential, ideal clients would be looking for. Some brands may be looking for high-quality videos while others are after product reviews to share on their websites. If the former is your focus, you may want to learn how to create UGC videos. This type of content can include product demonstrations, unboxing videos, and even live streams. It allows the end consumer to see the product in motion and visualize how it will work for them.

The right tools and methods will help you produce the best possible content. Consider external factors like your lighting and background. Many Creators like to use a professional lighting system, like a ring light. Others prefer to rely on natural light throughout the day. Finally, remember that your content should be authentic and not overly rehearsed, which is what gives UGC its unique charm.

A person using Canva to learn how to become a UGC creator.

3. How To Become a UGC Creator: Understand How To Create a UGC Portfolio

Once you become comfortable creating your content, you’ll want to focus on how to create a UGC portfolio. By this, we mean a digital collection of your best work. Typically, you share a portfolio through a personalized website. Or, you can use your social media profiles as your portfolio. It’s essential to have a wide variety of content in order to show off your abilities and strengths. This way, future clients and potential collaborators will know the type of work you can deliver. 

Creating your portfolio is an essential step in how to become a UGC Creator. Make sure it represents who you are and what you can do. Diversify yourself by including different types of content and work that sets you apart. Think still photos, short-form videos , product demonstrations, and written reviews. In addition to examples of your work, include all your contact information, from your phone number to your email address. This way, new clients can easily reach you. 

You may also wonder about pricing. Is this something you need to set and include in your portfolio? Many established UGC Creators do not recommend it. Instead, it can be best to invite a conversation regarding the scope of work and time involved. This gives you more leverage when negotiating pricing for each project.

4. Figure Out How Much To Charge for UGC Posts

As mentioned above, figuring out how much to charge for UGC posts can be tricky. There isn’t one set amount. For one thing, you must understand current market rates. What are companies currently paying for UGC similar to your own? 

The good news is that this data is readily available. Many existing Creators freely share insider tips that can help answer your questions on how to become a UGC Creator. Be sure to follow them on platforms such as TikTok and YouTube. On these platforms they’re eager to help coach up-and-comers in the industry and are extremely transparent about what they’re charging. 

Typically, UGC pricing is set per post. Many estimates claim that Creators can charge upwards of a few hundred dollars per post. Remember, this can depend on the quality of your work and the scope of the product. You may also find that brand partnership longevity leads to higher earnings per project. 

For a jumping-off point to start negotiations, do a quick search for a UGC price calculator, which can help evaluate rates based on factors like the sharing platform and content category. It’s crucial to understand all the components that determine one’s earnings.

A person researching how to become a UGC Creator on their computer.

5. How To Become a UGC Creator: Market Yourself

Now is the time to put yourself out there and start gaining clients. This is a crucial final step when learning how to become a UGC Creator, as it holds the key to success. First, identify a list of prospective clients you wish to work with. Ensure that they align with your interests, so you will be confident sharing their products and services. In fact,“ brand fit” is one of the top factors that brands look for when selecting Creators to partner with .

Next, it’s time to pitch yourself and your content. You can reach out via email or direct messaging. Consider creating a pitch template, highlighting your creative ability and range of services. Remember to tailor your wording for each brand and give specific examples of why your UGC is a perfect match for them.

Another way to market yourself for UGC jobs is to use the help of an online UGC agency. These companies allow you to post and share your portfolio on their website or app, leading to jobs. Some Creator agencies, like Collective Voice, might include UGC as part of their regular affiliate or content campaigns. And many agencies also handle complete relationship management between you and your client. This includes contract negotiation, content planning, and project scheduling.

How To Become a UGC Creator on 3 Top Social Media Platforms

Like most people, you probably have your favorite social media platform. Maybe you gravitate towards TikTok videos or perhaps static posts on Instagram are more your style. Either way, it’s essential to know where you feel most comfortable. You may wonder which outlet is best to create and share your UGC. What are the benefits and drawbacks of each? Is one better than the other?  

The answer is no. Not one outlet is considered to be superior to the rest. Each has its unique way of delivering content and connecting with the end consumer. Below, we will highlight the key points of how to become a UGC Creator on three of the top social media platforms. No matter which app you prefer, there’s a place for everyone—and every kind of UGC.

A person experimenting with different ways of how to become a UGC Creator.

How To Become a UGC Creator on TikTok

If TikTok is your platform of choice, you’ll want to focus on video content. After all, this is what the app is known for. Creating UGC TikTok content can help brands increase their name recognition and lead to an increase in sales. In fact, a recent study found that 10% of small retail and restaurant businesses that use TikTok go viral . While that number might not sound sizable, the impact can be huge. Brands that leverage UGC through TikTok add another layer of success-driven marketing.

TikTok is an excellent place to record product demonstrations, and brands and products often go viral on TikTok from users’ gushing reviews. This type of UGC is extremely valuable to brands and businesses. You can record yourself with a voice-over or even add subtitles if you prefer. Just make sure to highlight the features of the product, allowing the end consumer to see how it will work for them.

To understand how to become a UGC Creator on TikTok, it’s important to stand out from the crowd. After all, the app is full of people sharing their own UGC, whether it’s favorite products or surprising life hacks. What sets you apart? Find a creative angle that’ll let your content shine.

How To Become a UGC Creator on Instagram

Instagram is another excellent platform for user-generated content. This outlet offers a variety of ways to share, from static photos to short-form videos. A plethora of options gives you a lot to think about when learning how to become a UGC Creator on Instagram. It can be hard to know where to begin.

We suggest honing in on what content form suits your style best. Do you have a knack for the written word? If so, lean into post captions or add text to your photos and videos. This is a great way to share product reviews, giving insight into how a product works and what makes it special. If still photos are your area of expertise, find a unique twist that makes your UGC stand out. Experiment with lighting and backdrops, but remember to keep things authentic.

On this platform, marketing campaigns reign as one of the best ways to utilize user-generated content. In fact, Instagram allows collaborative posts , making it extremely easy for Creators and brands to partner. With this feature, you can create UGC and co-author a post with your client. The content will be visible on both profiles, increasing views, discoverability, and engagement. Similarly, brands often use Instagram to whitelist Creators’ content , making Instagram an ideal platform to get paid for your UGC work.

A person filming content learning how to become a UGC Creator on Youtube.

How To Become a UGC Creator on YouTube

Finally, let’s talk about how to become a UGC Creator on YouTube. This social media platform has continued to grow for an impressive 18 years, making it a force to reckon with. And with almost 3 billion users, it’s no wonder brands use this reach to their advantage. 

One of the best ways brands can leverage UGC on YouTube is through unboxing videos. This phenomenon is where you, as the Creator, record videos of yourself opening boxes and revealing the contents. Often, they include products that companies gift free of charge, in exchange for said video. This creates a buzz around the brand, with viewers eager to see what’s inside.

YouTube is another great platform for uploading product reviews, and the lack of time constraints makes it ideal if you love to talk about products in depth. Sometimes, brands will use snippets from these videos as ads, or they’ll embed these product reviews into their websites to demonstrate how much shoppers love their products. 

As we mentioned above, YouTube also serves as a fantastic teaching platform. Once you have achieved UGC success, consider paying it forward and helping others. Many established Creators film themselves offering advice to up-and-comers and answering questions to help others break into this creative world. By doing this, you are paving the way for the next wave of UGC Creators.

Collective Voice is a content monetization platform built just for you. Level up your content with our affiliate tools, educational resources, sales insights, brand partnership opportunities, and more. Start monetizing your content now.  

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What Is a UGC Creator? Follow These 5 Steps To Become One

UGC creators make content that looks like traditional UGC — but brands will pay for the sales boosts their content can generate.

What Is a UGC Creator? Follow These 5 Steps To Become One | Hootsuite

Table of Contents

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators .

If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts.

By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

What is a UGC creator?

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product.

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.

The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences.

@itstarachristina Replying to @ROY KANYI What is UGC? Quick summary of what UGC content is, what UGC content creators do, and how you can become a UGC creator! #ugccreator #whatisugc #ugc #whatisugc? #ukugc #ukugccreator #ugccreatoruk #startugc #ugchelp #ugctips2022 ♬ original sound – TaraChristina🍋Content Creator

UGC content also tends to appear less polished and professional than influencer content, which helps to preserve the authenticity of UGC.

Why is UGC so valuable?

While being a UGC creator is a new concept, traditional user-generated content (UGC) is not. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales.

Despite the name, UGC creators are not creating traditional organic UGC. Normally, UGC is created organically by customers in the form of photos, videos, testimonials, product reviews, and blog posts and shared spontaneously. Businesses can choose to re-share a customer’s UGC, but no payment or contracts are involved.

UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product.

As driving awareness and sales are valuable results for any business, it’s no surprise that brands are willing to pay UGC creators. Understanding the reasons why can help you better pitch yourself for UGC jobs.

It feels authentic

Consumers are 2.4 times more likely to view UGC as authentic versus content created by brands. UGC is the social media equivalent of product reviews and word-of-mouth.

User-created content will always have an organic feel that can’t be matched by brands, no matter how “cool” they are. As such, UGC tends to be more eye-catching and engaging, which is invaluable to brands.

@rebel.socials ✨You always ask to post UGC examples for new beginners or UGC video examples with no voice. This is an organic UGC example, aesthetic/ Asmr skin care. What is UGC? It stands for user generated content. If you wondering how to become a UGC creator, I post best content creator tips and tricks on my page. #ugcvideoexample #ugcvideoexamples #wheretofindbranddeals #howtougc #ugcforbeginners #ugcfornewbies #ugcnewbie #ugcnewbies #howtoworkwithbrands #skincareugc #ugcskincare #ugccreators #howtoworkwithbrands ♬ original sound – 🤓Kate •UGC & Influencer coach

It’s cheaper than influencer content

When working with influencers, brands need to pay for both the content and the posts on the influencer’s channels. The more reach and engagement an influencer has, the more a brand has to pay — which can be in the millions for celebrities!

With UGC content, brands only need to pay for the content itself , which often can be the same quality (or better) than the content from influencers. It also gives them complete control over the distribution and positioning of the content.

It can influence purchase decisions

Many brands pay to get UGC to use in social media ads because it influences purchase decisions. UGC acts as social proof, showing that real people are buying and using a product, which can drive more sales.

Moreover, UGC doesn’t look like a blatant ad , which can make it more engaging when used in ad campaigns.

It’s faster than producing content from scratch

By sourcing content from UGC creators, a brand can get way more pieces than if it created them in-house. Brands can distribute a UGC brief to multiple creators, who will produce and deliver the content back to the brand by the same deadline.

Here are 6 more reasons why UGC is so important for businesses .

How to become a UGC creator

Anyone with a decent smartphone or camera can become a UGC creator. You don’t need a bunch of followers or professional video editing skills.

That’s the beauty of UGC — the more authentic and natural the content is, the better.

@itstarachristina The absolute beauty that UGC content creation is 🧁 #ugc #whatisugc #ugccontentcreator #becomeaugccreator #ugccreatorlife #ugccreatoruk #ukugccreator #ukugc #ugccontentcreation #ugccreatorhelp #ugccreator2022 ♬ original sound – TaraChristina🍋Content Creator

We’ve put together five steps to get you started as a UGC creator.

Step 1: Figure out your filming setup

You can shoot UGC almost anywhere — at home, outside, or in a store (as long as there isn’t too much background noise). Many UGC creators create content in the comforts of their homes, where they can perfect their filming setup.

In terms of equipment, you only need a phone with a decent camera and a tripod to stabilize your phone for product shots.

Some optional upgrades:

  • Ring light. Useful for closeups of your face and filming at night or in darker rooms.
  • Lavalier mic. Plugs into your phone’s audio jack and improves the quality of your recorded audio. Alternatively, you can also use the mic on a pair of wired headphones.
  • Backdrops. You can get creative here – paper, fabric, and construction materials all can serve as backdrops.
  • Props. Varies depending on the product, but find props that match the lifestyle or use cases of the product you’re showcasing.
@haleybauler Episode 1 | WFH with me 📸💕 #ugccreator #ugccontentcreator #ugctips #ugcwork #ugchowto #sahmlife #wfhlife #sahmwfhm #contentcreators #contentcreatortips #wfh #momsoftiktok #ugccommunity ♬ Law (feat. E-40) – Yo Gotti
@jenahfir The 5 things every ugc creator or content creator should have (aka my ugc starter kit). PS: they all count as a business expense so feel free to splurge on better quality items (I’m not a CPA, please consult an actual tax professional for advice 🤪) #ugcstarterkit #ugcmusthaves #contentcreatormusthaves #contentcreatorbusiness #ugccreatorsoftiktok #ugctipsforbeginners ♬ original sound – agatha apologist

Pro tip: Don’t let the quality of your equipment or filming setup hold you back. Many UGC creators produce great content with just a phone, the product, and themselves. Once you get more experienced and start receiving feedback from brands, you can upgrade your equipment and setup.

Step 2: Build your UGC portfolio

Ah, the old chicken-and-egg dilemma: To create UGC content, you need products. However, brands will only send you products once you have a portfolio. So, how do you get started?

The answer: Make content for free featuring your favorite products . You don’t need permission from brands as long as you don’t portray it as a paid deal/sponsored content if you choose to post it.

There are several common types of UGC content:

  • Unboxing . Opening a new product’s packaging and revealing all the contents. You can narrate the functions of the included pieces and how to use them.
  • Review/testimonial . Giving your honest opinion on a product and how it works. UGC testimonials are different from other product reviews in that they should be short and not as in-depth, perhaps only focusing on one aspect instead of the whole product.
  • How to/use cases . Demonstrating how you use the product. These can be more lifestyle-focused videos, showing how you naturally use the product during your daily life, or more tutorial-style videos.

Pro tip: When you’re just starting your portfolio, we suggest focusing on videos, as this is the most common format for UGC requests. Aim to have at least one example from all UGC types above.

@maritza.artola Replying to @theresatetty #CapCut here’s what my what ugc portfolio looks like! Your portfolio can make the biggest difference when it comes getting ugc gigs! Things that will help with creating your portfolio: ✨️ Knowing what to include in your ugc portfolio ✨️ Including high quality (not just talking about aesthetics) ugc examples ✨️ Knowing how to optimize your portfolio so you’re seen as a professional Hope that helps! #FomotionalFinds #CapCut #ugccreator #ugcportfolio ♬ Rainbow City – Aves

Step 3: Practice your editing skills

Once you’ve recorded your clip(s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds.

Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot . The in-app editors within TikTok and Instagram are also quite user-friendly and have many of the same features as third-party apps.

If you’re creating UGC for TikTok, here are 15 tips on how to edit your videos .

Pro tip: Practice, practice, practice! There is no shortcut to becoming good at video editing. The more you get used to the tools, the quicker you’ll get. We recommend incorporating TikTok trends into your UGC videos to make them more engaging.

Check out these clips for editing inspiration:

@theugcgirly Another oldie, but goody for my September UGC Example Challenge! Can you tell I love @pacificabeauty products? #ugc #ugccontentcreator #ugccreators #ugcexamplevideo ♬ original sound – erin • UGC creator
@shanmy_c Example of a UGC video I created for my portfolio! 🙈 #ugc #ugccreator #ugcconcept #ugccreators #ugcportfolio #ugcexample #ugcexamples #ugccommunity #contentcreator #makeup #skincare ♬ Stunnin’ (feat. Harm Franklin) (Explicit) – Curtis Waters
@alliemcguffin the best glow you could ask for @btan.rocks available now @ultabeauty #selftanner #glowyskin #protectyourskin #dailyspf #girlygirlaesthetic ♬ original sound – carneyval

Step 4: Post your UGC (optional)

This step is optional, as posting your content isn’t generally required as part of UGC contracts. However, it is an excellent way to practice and get feedback on how to improve your content. Even with a small audience, you can learn what works and what doesn’t work by checking the analytics for your posts.

Posting your UGC on your account also allows brands to see your content, after which they may reach out to you to offer UGC gigs.

Pro tips: If you want to increase the chances of brands discovering your UGC, don’t use hashtags like #UGC or #UGCcreator — these will signal the algorithm to serve your content to other UGC creators. Instead, use industry- and product-related hashtags.

Secondly, add your email (or another way to contact you) to your bio to make it easy for brands to reach out to you.

@zoewu_ How to get inbound leads as a UGC creator #ugc #ugccreator #ugccontentcreator ♬ She Share Story (for Vlog) – 山口夕依

Step 5: Get paid

Now you’re ready for the next stage: Getting paid for your UGC! Once you have a portfolio, you can start applying for UGC gigs. We know this is easier said than done, so we’ve expanded our tips into a whole section below.

4 tips for getting paid as a UGC creator

1. use platforms to find brand deals.

With UGC’s rise, there are new platforms dedicated to facilitating UGC brand deals. Some post opportunities for creators to apply, while others require you to create a listing for your content creation services.

Here are some platforms to search for UGC opportunities:

  • Fiverr . Create a listing with your UGC services ( such as this ) and wait for brands to book you.
  • Upwork . You can apply to UGC creator jobs or list your UGC services.
  • Billo . US-based creators only.
  • Insense . You join via an app and choose opportunities to apply to.
  • Brands Meet Creators . They send UGC opportunities via email.

2. Network with brands and business owners

If you want to be more proactive and work with specific brands, then your best bet is to network via platforms like Linkedin, Twitter, and TikTok.

You can use these platforms for networking in several ways:

  • Personal branding . Post updates on your account sharing your journey as a UGC creator, and add a CTA for brands to contact you for UGC
  • Cold outreach . Think about brands you genuinely like and for which you would enjoy creating content, and reach out to folks who work at those companies

Pro tip: Smaller companies like startups and small businesses just starting to build their social media presence are more likely to need UGC.

3. Perfect your pitch

Pitching yourself to a brand for a UGC opportunity is like applying for a job. As more and more people become UGC creators, it’ll become more competitive. That means you need to make your pitch stand out .

Keep your pitches focused on the brand (not yourself) and the value you’ll provide for them through your UGC.

Pro tip: Tailor your pitch for each opportunity you apply to. In your portfolio, curate examples that are relevant to each brand’s industry and will appeal to that brand’s target audience.

@rebel.socials ✅How to pitch UGC content in 2022? Until you fix your brand outreach strategy you will not be able to scale as a content creator. No responses from brands = no brand deals = no money. Everyone keep searching where to find brands to work with, or best platform to pitch UGC, but until you fix your pitching strategy no need to even search for those brands. #howtoworkwithbrands #wheretofindbranddeals #ugcnewbie #ugcnewbie #howtougc #ugcpitchtips #ugcguide #contentcreatortips ♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound

4. Know your worth

As with influencer marketing , payment rates for UGC creation vary widely. The brand or platform usually sets the rate for brand deals. Nonetheless, staying up-to-date with market rates will empower you to choose deals that pay fairly. This benefits you and ensures equitable compensation for other UGC creators.

Pro tip: Follow UGC creators on TikTok and Instagram, as they often post content sharing behind-the-scenes details on how they negotiate brand deals and how much they get paid.

@itstarachristina Replying to @lauracaitlinv How to set your prices as a UGC Content Creator as a beginner! #ugccontentcreator #ugccreatortips #ugccreatoruk #ugcforbeginners #ugcforbrands #itstarachristina #ugcprices ♬ original sound – TaraChristina🍋Content Creator

Frequently asked questions about UGC creators

How many followers do i need to get paid as a ugc creator.

You don’t need a certain number of followers to become a UGC creator. Many UGC brand deals are content-only, meaning you only have to create and deliver content, with no requirement to post it on your own channels.

How do I find brands to work with?

The easiest way to know if a brand is looking for UGC creators is to use platforms that curate UGC brand deals. Brands may also advertise call-outs for UGC creators in their feed posts or Stories. You can also DM brands with your pitch in case they’re open to working with UGC creators.

How do I create a UGC portfolio?

You can use a free tool like Canva or Google Slides to create your portfolio. If you need help getting started, check out our free brand pitch deck template .

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Laura Wong is a Canadian social media strategist based in Amsterdam. She is the founder of SchoolofSocial.io, an online platform that helps anyone land their dream social media job. Besides social media, Laura is passionate about travel, photography, entrepreneurship, and finding the best bubble tea in every city she visits.

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Professional Content Creator Cover Letter Examples for 2024

Your content creator cover letter must immediately capture attention. Showcase your creativity right from the opening line. Demonstrate your ability to engage audiences with compelling narratives. Prove that your content is not only original but also results-driven.

Cover Letter Guide

Content Creator Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Content Creator Cover Letter

Key Takeaways

Content Creator cover letter

Embarking on your job search, you've meticulously crafted your resume. Yet, you're hitting a stumbling block: the content creator cover letter. Unlike a resume, which lists your experiences, your cover letter should weave a compelling narrative around your proudest professional achievement, without resorting to worn-out clichés. Steer clear from simply echoing your resume and remember, brevity is key – your story should captivate, not exceed a single page. Let's dive into how to make your cover letter stand out.

  • Introduce your profile to catch recruiters' attention;
  • Use professional templates and examples to make sure your content creator cover letter follows the best industry standards;
  • Settle on your most story-worthy achievement to shine a light on what makes your application unique;
  • Write a content creator cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the content creator cover letter it would write for you.

If the content creator isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

  • Content Creator resume guide and example
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Content Creator cover letter example

Carla Jensen

Mountain View, California


[email protected]

  • The cover letter effectively outlines the candidate's relevant experience, such as leading a multidisciplinary team at Google and significantly improving organic traffic and SEO rankings, which is crucial for a Digital Content Strategist role.
  • It quantifies achievements (20% surge in organic traffic, 25% better SEO rankings, 30% increase in social media engagement), providing concrete evidence of the candidate's impact and proficiency which adds credibility and heightens the interest of the hiring manager.
  • The candidate expresses alignment with the company’s values (commitment to innovation), demonstrating an understanding of the company culture and how her skills and goals fit into the larger organizational context.
  • There's an expression of eagerness to bring her experience to the new role, which shows motivation and a forward-thinking mindset, suggesting that she is ready to take on challenges at the new company and will actively seek to contribute from the outset.

The format of your content creator cover letter: structure, fonts, margins, and more

Your content creator cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your content creator cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your content creator cover letter:

  • Use the same font in your content creator cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
  • Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
  • Our cover letter builder follows industry standards for your content creator cover letter formatting - with a one-inch margin, surrounding your content.
  • Always export your content creator cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a content creator cover letter

  • Header: This includes your name, address, phone number, email, and date, and possibly your LinkedIn or professional website, essential for making it easy for the recruiter to know who you are and how to contact you.
  • Creative Opening: A catchy and unique introduction can grab the recruiter’s attention, reflect your personality, and demonstrate your creativity, essential for a content creator role.
  • Relevant Experience and Skills: Clearly outline your expertise in content creation, such as writing, video production, or graphic design, and highlight specific platforms or tools you excel in, showing your fit for the job’s technical demands.
  • Content Portfolio: Mention and provide a link to your portfolio or select pieces of work to showcase your experience and style, giving the recruiter tangible evidence of your abilities as a content creator.
  • Call to Action Closing: End with an enthusiastic and confident call to action that invites the recruiter to view your portfolio and suggests a follow-up meeting, showing your proactivity and keen interest in the role.

Key qualities recruiters search for in a candidate’s cover letter

  • Strong writing and storytelling skills: To engage audiences and effectively communicate a brand’s message or narrative.
  • Creativity and originality: To produce fresh, compelling content that stands out in a crowded digital landscape.
  • SEO knowledge and content optimization: To ensure content is discoverable and ranks well in search engines, driving organic traffic.
  • Multimedia proficiency: Proficiency in video production, editing, graphic design, and photography to create a diverse range of content formats.
  • Social media expertise: Understanding platform algorithms, trends, and audience behaviors to maximize content reach and engagement.
  • Analytical skills: Ability to interpret content performance data to refine strategies and improve future content effectiveness.

How to greet recruiters in your content creator cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your content creator cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

  • Dear Hiring Manager,
  • Dear [First Name Last Name],
  • Dear [Job Title],
  • Dear [Team/Department Name] Team,
  • Dear [Company Name] Recruiter,
  • Attention [First Name Last Name] or [Job Title],

Using your content creator cover letter intro to show your dedication

We know just how difficult it is to start writing your content creator cover letter introduction .

There are so many great qualities you have as a professional, which one should you choose?

How about writing up to two sentences about your passion and commitment to the work you do or are set to do?

Try to describe exactly what you enjoy about the potential role.

A positive attitude from the get-go will help you stand out as a motivated content creator professional.

What to write in the body of your content creator cover letter

Now that you've got your intro covered, here comes the heart and soul of your content creator cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your content creator resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

  • covers job-crucial skills;
  • can be measured with tangible metrics;
  • shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Thinking about the closing paragraph of your content creator cover letter

Before your signature, you have extra space to close off your content creator cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

No experience content creator cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their content creator cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your content creator cover letter:

  • Always make sure your content creator cover letter is tailored to the role you're applying for to make a good impression on recruiters;
  • In your content creator cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
  • Focus your content creator cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
  • Ensure your content creator cover letter closing statement isn't generic and includes either a call to action or a promise;
  • If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

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Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

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  • ChatGPT model specifically trained by Enhancv
  • Lightning-fast responses

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The UGC Club

  • Brand Work , Pitching

6 UGC Pitch Email Templates To Land Your Dream Client

  • by Kirk Axley
  • Published June 23, 2023

When was the last time you sent a UGC pitch email that you just  knew  was going to work?

As a UGC creator you can get jobs in one of two main ways:  inbound  and  outbound . The prior means building a personal brand and waiting for your dream clients to come to you. But, if you’re impatient, you can take matters into your own hands. Outbound, means  reaching out to those dream brands on your own terms. 

Step one, find dream brands. Check. Step two, find email for dream brands. Check. Step three, email. And now, you need to  nail  your UGC email template. Luckily, there is a formula for that perfect pitching.

In our UGC pitch email guide, we’ll run through it from A-Z, and show you brand pitch email templates from real creators that will help you land those dream jobs. 

Let’s get it.

What Is A UGC Pitch?

When we’re talking about a UGC pitch we’re talking about an email sent to decision makers at brands or agencies to  pitch  your services as a UGC creator. It’s short, sweet and to the point. 

Here’s a UGC pitch email example: 

Dear [Brand Name],

I think I might have the answer you need to reach X demographic.

My name is [Your Name] and I am a content creator based in California.

I’ve had a number of your ads for [ enter skincare product ] land on my feed, and the [enter USP of product here] caught my attention. As a content creator with an extensive background in the beauty space I’ve noticed a couple of obvious tweaks we could make to your ads that could drive this USP home and would at least double your ROAS.

An obvious pain point for [a demographic] is X, and I have a few ideas that could position [brand/product ] as the perfect solution – can I send them over?

Looking forward to chatting,

[Your Name]

[Calendly Link]

How To Find Brand Emails

If you want an answer to your perfect pitch, you’re going to need to knock on the right doors. Yes, you can fire 100 emails off into the abyss of ‘ [email protected] ’ but I hate to tell you, they are probably never going to see the light of day.

When it comes to finding contacts for your emails, we’re going to utilize Linkedin.

Find The Decision Maker

If you’re willing to spend $30 a month, Linkedin Sales Navigator will transform your process. You can search any company and filter by function — there you’ll be provided with a lovely list of the marketing department, each with their job titles. If we look at the below example, we can narrow down the SET active team to 11 members on marketing. There you can decide if you want to pitch to their influencer marketing executive, their social media manager or their PR and partnerships manager. All relevant, but will guide your pitch.

 Grab the Decision Maker’s Email

Ok, let’s say we’ve landed on the Influencer Marketing Executive. We’re going to note that she’s only been with the company for 2 months, and use that as an opener in our email. Then, we’re going to use an  email scraper tool  to grab the email. You can try  Wiza  is free for the first 10, and then you’re again around $30 per month.

What if I don’t want to spend $30/60 a month?

If you don’t have the budget to invest in outbound tools just yet, you can just get a little more dug in to research. Prior to emailing the generic  [email protected]  address, consider reaching out in the Instagram DM’s first. You’re going to send a really short and sweet introductory message, positioning yourself  as an expert.

Keep it short, as you’ll be reaching the social media manager that does not care about your life story.

Hi [Brand Name],

My name is [Your Name] and I am a content creator based in California. I’m looking to reach out to your marketing team to discuss how I could potentially help with three-fold your ROAS.

Could you let me know the email of the best person to get in touch with?

What Your Pitch Should Look Like

A brand pitch email template should be carefully crafted to grab the attention of the brands and convince them to collaborate with you. 

There are several key elements that brand pitch emails should include, from top to bottom:

1. Strong subject line

The subject line of a brand pitch email is possibly more important than the entire thing. It determines whether the email will be  opened . A recent Adobe survey found that  75% of all emails  never get read. 

A strong subject line should be attention-grabbing, concise, and relevant to the brand and the influencer. It should also be personalized to the brand, rather than using a generic subject line. 

Bad examples:

❌  URGENT: Open Immediately

❌ Fwd: Fwd: Fwd: [Irrelevant Subject]

❌  ugc opportunity

2. Introduction

The introduction of brand pitch emails should provide a brief overview of who you are and what you do. Keep this short, the brand don’t care about you — they care about what you can do for them.

Highlight a problem they might have: could it be reaching a demographic, highlighting a USP, or just showing more ‘real’ customers in their ads? Check their trust pilot reviews for ideas, or the comments of their ads.

The body part of a brand pitch email you send should provide more information about your value proposition. How are you going to solve the problem that you highlighted? 

What to write in the email pitch body:

  • Highlight your unique style, audience, and approach.
  • Credibility proof — I’ve worked with X brand, I’ve achieved X ROAS etc, link to your portfolio here.
  • Potentially include specific ideas for the collaboration, such as a hook or angle idea, but keep it very brief.

A call-to-action (CTA) should clearly state what you want the brand to do. 

This could be as simple as responding to the email or setting up a call to discuss the collaboration further. The CTA should be specific, actionable, and easy for the brand’s representative to follow.

The closing of your brand pitch emails should be brief but memorable. 

Think about what’s left in the mind of the business representative after they read your email.

The Do’s and Don’ts of A UGC Pitch Email

We got the idea about what is a brand pitch email and how to create its essential building blocks. Now we are going to look at the examples of what you should do ( and avoid! ) in each of these parts.

✅ Reach out to brands with a solution

Do your research and only pitch to brands that you will actually be able to bring value to. I see new UGC creators talking time and time again about the 100s of pitches they’ve sent out in a day. Each pitch should be personalized to the brand — what is their problem and how are you the solution. You can’t do that 100 times every day (if you’re doing it properly)

✅ Add a personal visual touch

Your pitch emails should include a visual element, such as a logo or a photo, that represents your personal brand. This will help the recipient of your emails quickly identify who you are and will make your email stand out in their inbox.

✅ Include proof

If you have worked with other brands in the past, be sure to include information about these business collaborations in your pitch email. This will show that you have experience working with other companies and give an idea of the kind of content you can create.

✅ Get a domain

Domains cost buttons, but make you look ten-fold more professional. Rather than emailing a brand from  [email protected] , send it from  [email protected]  and suddenly… we look a lot more professional. Pick one up from GoDaddy or similar, and you can also then use it for your UGC portfolio.

❌ Don’t include your rates in the pitch

It’s always a good idea to establish a relationship with a brand before discussing the moolah. So highlight your skills and the value you can bring to the brand, rather than the financial details. 

You can include your link to your portfolio, your rates will no doubt be on there, so otherwise, don’t reference it.

❌ Don’t tell about everything at once

No one wants to read a long, rambling email. 

Keep your pitch concise and to the point, highlighting the key aspects that make you a good fit for the brand. The person reading your email will be more willing to respond if they quickly understand who you are and what you do.

A pitch email should be carefully crafted to grab the attention of the brands and convince them to collaborate with you, so be sure to give it the time it deserves.

Top UGC Pitch Email Templates

So now let’s gather everything we know about brand pitch emails and see how exactly you can use them. 

These are just the brand pitch email templates to get the ball rolling — don’t hesitate to add a personal touch.

For The Beauty Industry

The beauty industry is saturated,  big time.  If you’re going to stand out, you need to be able to talk about the return you’re going to provide the brand. We are not going to be able to provide that guaranteed return with  pretty  content. Identify the gap in their current strategy, and then lay out your solution.

Hi [Decision Maker Name],

I think I might have the answer you need to reach [X DEMOGRAPHIC].

My name is [YOUR NAME] and I am a content creator from California.

I’ve had a number of your ads for [ enter skincare product ] land on my feed, and the [ENTER USP/PAIN POINT] caught my attention. As a creator with an extensive background in the beauty space and first hand experience of [PAIN POINT] I’ve noticed a couple of obvious angles we could take that could drive this USP home and increase your ROAS.

I have a few ideas that could position [BRAND/PRODUCT] as the perfect solution – can I send them over?



For The Travel Industry

For the most part, you’re going to be pitching to individual hosts or hoteliers in the industry. The value you can offer them will differ for every individual client. When you’re researching, consider what you bring to the table.

Do they have professional imagery, but are missing the human touch needed to bring them to life on social media? Are they missing lifestyle images, or do they have no organic presence on social media?

You can fill any of these gaps for them, and that’s what you sell.

My name is [YOUR NAME] and I’m interested in partnering with [HOTEL NAME].

I am traveling to [CITY OF HOTEL] and I’m interested in creating content to showcase [NAME OF HOTEL] in a light that appeals to the millennial generation. 

Your professional imagery is beautiful, but as an experienced content creator in the travel niche I can see an opportunity to ten-fold your marketing strategy with short-form video content and lifestyle imagery. 

My recent work for [INSERT PREVIOUS CLIENT] resulted in a direct 40% uplift in forward bookings. I’d love to do the same for you.

Can I send you the moodboard I created for [HOTEL NAME]?

For The Fitness Industry

Before you get to pitching for fitness/sports work, really put yourself in the mind of the end target audience. If you’re in peak physical shape, you’re probably best primed to create content that is aspirational. If you’re not in peak physical shape, you’re even more primed to create content that covers the early stages of getting fit. 

Don’t be afraid to reference that in your pitch.

Whilst I’m far from peak physical fitness, I’ve had a number of your ads for [ enter green powder product ] land on my feed, and the [ENTER USP/PAIN POINT] caught my attention. 

As a creator with an extensive background in creating thumb-stopping ads and first hand experience of [PAIN POINT] I’ve noticed a couple of obvious angles we could take to appeal to a new target audience.

I have a few ideas that could position [BRAND/PRODUCT] as the perfect solution to those at the very start of their journey into taking control of their metabolism – can I send them over?

For The Tech Industry

This could be physical tech products, or  UGC for apps and digital solutions , but pitching remains largely the same. Tech companies will often have significant budgets, but will look to see evidence of direct returns.

Have you considered creating ads that speak to [X DEMOGRAPHIC + PAIN POINT].

I’ve had a number of your ads for [PRODUCT] land on my feed, and the [USP] caught my attention. 

As a creator with an extensive background in creating thumb-stopping ads and first hand experience of [PAIN POINT] I’ve noticed a couple of obvious angles we could take to appeal to [DEMOGRAPHIC + PAIN POINT.

I have a few ideas that could position [PRODUCT] as the perfect solution – can I send them over?

Generic Cold Pitch

First and foremost, I don’t recommend this. But, I know many of you are going to want to still send out 100 pitches per day and want a generic pitch that can go to everyone. So, we’re going to come up with a cold pitch that can still sell your services without any specifics. This is a great template to use as a base to build your own from.

Are you looking for a cost-effective way to increase your ROAS and boost your organic engagement? I might be your perfect solution.

With an extensive background in creating thumb-stopping ads, I have a few ideas about how we can work together. I’d love to chat about where I could fit into your team’s current marketing strategy.

Can we jump on a quick call?

🚀  Ready To Pitch?

Remember, these pitches won’t necessarily work for you, or for the brands you’re pitching to. Each email you send should be tweaked (or overhauled) to be relevant to the decision maker. The more research you do before you hit send, the more likely you are to get a reply. Remember:

  • A strong subject line is make or break, do this well.
  • Highlight the problem you see (nicely) and explain how you are the solution.
  • Include a clear call-to-action (CTA) in the brand pitch email in order to prompt the recipient to take the desired action — what do you want the recipient to do after the email? 

Follow the best practices: keep the email short and to the point, and don’t be generic. Happy pitching!

Further reading

  • UGC Rates: Everything You Need To Know
  • 6 UGC Pitch Email Templates To Land Your Dream Clients
  • Top UGC Platforms: 18 Places To Find Work
  • How To Make A UGC Portfolio: The Ultimate Guide

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Navigating Your Career with the UGC Creator Jobs Directory

  • November 5, 2023

Ever find yourself lost in the vast sea of UGC Creator Jobs Directory , trying to figure out where you fit?

You’re not alone. It’s like navigating through a bustling city for the first time, so many streets and corners yet everything seems unfamiliar.

We’ve all been there – creators looking for that perfect gig or brands scouting for just the right talent to give life to their vision. The search can feel overwhelming, almost as if we’re climbing an endless mountain.

But what if I told you there’s a guide, a compass that makes this journey less daunting?

The answer lies within UGC Creator Jobs Directory – your map into content creation jobs and opportunities with brands hungry for authentic creativity. Stick around and I promise by the end of our exploration together, this ‘city’ won’t seem so foreign anymore!

Table Of Contents:

Understanding user-generated content (ugc), the role of ugccreator.com, finding freelance and full-time positions, using the directory for career growth, creating an impressive ugc portfolio, finding the right fit with brands, discovering talented ugc creators, tips for successful collaboration:, leveraging the platform for maximum benefit, educational content that enhances your skills, social events to boost networking opportunities, industry insights for a competitive edge, a supportive community that helps you grow, how to find work as a ugc creator, how do i get into ugc creation, how to apply for a ucg content creator, where can i hire a ucg creator, exploring the ugc creator jobs directory.

Welcome to your guide on navigating the world of User-Generated Content (UGC) creator jobs. This bustling industry has plenty of openings for imaginative people who wish to make use of their gifts in stimulating and dynamic ways.

User-generated content, or UGC as it’s often called, refers to any form of content created by users rather than brands. It could be a blog post, an Instagram photo, a TikTok video – you name it. Brands love this type of content, because it feels authentic and resonates with audiences more deeply than traditional advertising methods.

This shift towards authenticity has given rise to new job roles that didn’t exist ten years ago – hence our focus today: The UGC Creator Jobs Directory .

UGC Creator is responsible for maintaining the directory, serves as an advocate for both creators and businesses alike.

Our membership offers invaluable resources such as best practices guides ( Stat 1: used by over 10% creators worldwide. ) and networking events where aspiring creatives can meet potential employers face-to-face ( Stat 4: Over 100 successful collaborations have started at these gatherings. ). By fostering this community-driven platform they’ve helped thousands get into careers in user-generated content creation ( Key Stat: A whopping total number nearing four figures now).

Navigating Job Opportunities on the UGC Creator Jobs Directory

Think of the directory as your one-stop shop for finding both freelance and full-time positions. The platform is easy to use: just browse categories relevant to your skills, review members’ listings or even contact them directly if you find a good fit.

The range of job postings available caters to every type of content creator out there. Whether you’re an experienced videographer looking for a big brand deal, or a budding influencer keen on hashtag challenges, there’s something for everyone here.

It’s possible to sort out job openings based on the company name. This feature can help you streamline your search and focus on opportunities within specific organizations of interest.

Key Takeaway: 

skill set. Whether you’re a seasoned professional or just starting out, the UGC Creator Jobs Directory is here to help guide your career journey. This platform lets you explore exciting freelance and full-time gigs that can turn your passion into a profession. So dive in, make connections through the UGC Club events, learn from best practice guides, and get ready to create content that brands will love.

Discovering a sea of job opportunities that match your skills and interests can be challenging, but not when you have the right tools. Enter UGC Creator Jobs Directory , your one-stop-shop for everything from freelance positions to full-time roles in user-generated content (UGC) creation.

The world of social media content creation is vast, with jobs ranging from crafting engaging posts for Instagram hashtag challenges to producing high-quality video content for YouTube or TikTok. But how do you find these creator jobs?

At ugcdirectory.com, we’ve streamlined this process by curating an extensive list of both freelance and full-time positions exclusively catered towards UGC creators like yourself. Our goal? To help aspiring content creators connect with relevant brands seeking their unique talents.

To start exploring available opportunities, simply head over to our ‘browse categories’ section where you’ll discover diverse job listings across various sectors such as fashion, tech gadgets, food & beverages – each brimming with potential brand deals ready to boost your personal brand.

Beyond merely being a platform where employers post vacancies and hopefuls apply – we see ourselves as enablers; facilitators who aim at fueling career growth in every possible way.

As you keep looking for new chances and building relationships with brands from our directory, don’t forget: success in this field usually hinges on being genuine. So let’s make content that genuinely mirrors who we are.

Dive into the UGC Creator Jobs Directory to find your perfect match in freelance or full-time roles. With our carefully curated job listings across various sectors, you’ll connect with brands that value your unique talents. But we’re more than just a jobs board – use our resources and case studies to boost audience engagement and polish your skills for career growth.

Showcasing Your Skills as a UGC Creator

Building an outstanding personal brand in the user-generated content sphere necessitates more than simply producing excellent material. Demonstrating your aptitudes and background to potential bosses is fundamental in the UGC world.

Your portfolio is the cornerstone of your online presence. It helps build trust with brands by showing off examples of video content you’ve created, along with details on audience engagement it garnered. If you have participated in hashtag challenges or collaborated for branded content, don’t forget to include those experiences too.

  • A well-crafted portfolio should highlight relevant work samples – think videos where you’ve promoted products or services from past sponsorships.
  • Including testimonials from previous collaborations boosts credibility, giving potential employers confidence in partnering up with you.
  • An updated resume featuring notable achievements such as growth metrics, partnerships formed, campaigns worked on etc., gives them insights into what they can expect working together.

The ultimate goal? To showcase portfolios that stand out among thousands of other creators.

Browsing through jobs involve identifying opportunities where both parties benefit mutually – this includes understanding which brands are good fit based on their company culture and product line-up before sending proposals. ugcdirectory.com

  • You need not limit yourself to big-name companies only; startups and small businesses often have unique, exciting projects too.
  • Ensure your pitch communicates how you can help the brand reach its target audience through creative content strategies. Show them you understand their vision.
  • Create a tailored cover letter that expresses genuine interest in their mission – brands appreciate authenticity.

Bear in mind; not all jobs involve direct partnerships with brands.

Building a successful UGC career involves more than just creating content. It’s about showcasing your skills, crafting an impressive portfolio that highlights your work and achievements, and finding the right brand fit. Use tools like TikTok Creative Center to create engaging content and don’t shy away from smaller companies for unique opportunities.

Connecting with Brands and Companies on the Directory

The UGC Creator Jobs Directory is a treasure trove for businesses looking to discover and connect with talented UGC creators. But, how can you effectively leverage this platform? Let’s break it down.

To begin, explore the UGC Creator Jobs Directory. Here, you’ll find an array of content creators specializing in user-generated content (UGC). These creative individuals offer unique perspectives that help brands resonate more authentically with their audiences.

This platform provides a seamless way to search members based on various categories relevant to your brand. From video content specialists perfect for TikTok challenges to experts at creating engaging social media posts – the options are vast.

Establishing Successful Brand Partnerships

Finding potential brand partners is one thing; establishing successful partnerships is another. To create fruitful collaborations, ensure your communication clearly articulates what you’re seeking from a partnership.

Acknowledge their work genuinely and discuss how they could add value by promoting products or services related specifically to them – because personal branding matters. This approach makes sure both parties have clear expectations leading towards meaningful collaboration rather than mere transactions.

  • Create comprehensive briefs detailing expected deliverables like branded content or hashtag challenges while providing room for creativity,
  • Gauge whether the creator’s audience engagement aligns with your goals before sealing any deal,
  • Incorporate fair usage rights into contracts respecting privacy policies of all involved parties,

Finding User Generated Content (UGC) creators who align with your brand’s vision and ethos can seem daunting. However, the UGC Creator Jobs Directory simplifies this process, helping you connect with content creators that are a good fit for your company.

This approach helps build meaningful partnerships that not only generate high-quality content but also promote products effectively across different platforms – creating a win-win situation for all parties involved.

I’m unable to assist with your request as it does not contain any content for me to revise. Could you please give me the paragraph that needs rewriting?

Dive into the UGC Creator Jobs Directory to find a sea of talented content creators ready to amplify your brand’s message. Remember, successful collaborations are built on clear communication and respect for personal branding. Get started today and harness the power of user-generated content to create win-win partnerships.

Leveraging Additional Resources from UGC Creator

When it comes to content creation, UGCcreator.com offers more than just a platform for creators and brands to connect. They offer educational resources, networking events, and industry insights that can give you an edge in your creative journey.

The club provides top-notch educational materials designed specifically for aspiring content creators. These resources help build your knowledge about best practices in user-generated content (UGC) creation. By utilizing the materials supplied by the club, such as tutorials, guides and case studies, you will gain the necessary skills to create videos that capture viewers’ attention.

Besides technical know-how on creating engaging social media content, these learning materials also include lessons on how jobs involve personal branding—a crucial aspect often overlooked by newbies but highly sought after by brands when choosing who they want to work with.

Navigating through the world of branded contents as a creator can feel like being lost in an unfamiliar city at times—but not if you’re part of this vibrant community. The UGC Creator Club hosts various networking events where both novice and experienced creators get opportunities to meet potential brand partners or fellow creatives who share similar interests.

This allows members not only learn from each other’s experiences but also open doors for collaborations or partnerships—thereby paving their path towards sponsored content creation success.

Understanding how the system works is key, so keeping yourself updated with industry trends and insights is equally important. The UGC Creator Club provides this vital information through regular newsletters, webinars, or blog posts—keeping you in the loop of what’s happening in the ever-evolving world of user-generated content.

Whether it’s a new TikTok challenge taking off or changes to privacy policies that might affect how creators promote products on social media platforms—you’ll be among the first ones to know.

But the UGC Creator Club isn’t solely about linking brands and creators. It’s also deeply committed to nurturing a community that supports one another.

Using UGC Creator Club’s resources, you can kickstart your content creation journey. You’ll learn top skills from their educational materials and gain insights into personal branding—a key for landing jobs with brands. Plus, their networking events open doors to collaborations while industry updates keep you ahead of trends. Remember: this supportive community is here to help you grow.

FAQs in Relation to Ugc Creator Jobs Directory

Dive into the UGC Creator Jobs Directory. It’s chock-full of job listings from brands hungry for your creative prowess.

Start by creating engaging content on social media platforms. Then, join communities like UGCcreator.com to learn and network with fellow creators.

Select the job that fits you in the directory, then follow their application process. Make sure your portfolio is polished and ready.

The best spot? The UGC Creator Jobs Directory. It’s brimming with talented creators ready to help grow your brand.

So, you’ve embarked on this journey through the UGC Creator Jobs Directory. Things are beginning to click.

The streets and corners of user-generated content aren’t so foreign anymore. You understand how crucial your role is as a creator or brand in this bustling city of creativity.

You’ve seen the potential for growth with freelance and full-time positions that align with your skills and interests. It’s clear now – creating high-quality content isn’t just about showcasing portfolios; it’s about building bridges between creators and brands.

Now go ahead! Use these insights to navigate the directory, establish successful partnerships, grow your personal brand…and remember: no mountain is too tall when you have a map!

📣 Join our UGC Creator Course today and unlock your full potential as a content creator! Learn valuable strategies, techniques, and insider tips to take your user-generated content to the next level. Don’t miss out on this opportunity to enhance your skills and grow your audience. Enroll now and start creating amazing UGC that resonates with your followers! 🚀


Other Blogs

How to become a ugc pet creator.

  • October 24, 2023

Understanding UGC Rates: A Beginner’s Pricing Guide

Ugc email pitch examples: how to email ugc clients.


Social Media Content Creator Cover Letter Example

Social Media Content Creators are responsible for creating and managing content for a company’s social media platforms and website. They ought to be creative, well-organized, and capable of writing for various audiences.

If you feel that this is the right job for this role, it is time that you draft a powerful cover letter to apply for the job. To see how to write a cover letter for your Social Media Content Creator position, take a look at the following Social Media Content Creator Cover Letter Sample. Social Media Content Creator helps businesses promote their products and services by writing copy for social media, websites, and promotional materials. These professionals develop vocal and written media for personal and public purposes.

Social Media Content Creator Cover Letter example

  • Cover Letters
  • Media & Journalism

What to Include in a Social Media Content Creator Cover Letter?

Roles and responsibilities.

  • Tracking analytics from social media and the company website.
  • Using SEO techniques to enhance web traffic.
  • Seeking innovative new techniques to showcase business offers and reach out to customers.
  • Coordinate with teams to develop campaign objectives, perform tasks and resolve challenges.
  • Connect with customers, answer concerns or complaints, and market company activities through social media.
  • Creating content for blogs, websites, and marketing materials.
  • Gathering information through studies and interviews regarding current perceptions, developments, and trends in the field, and interpreting the findings.
  • Aiding the design division in creating advertising materials.

Education & Skills

Social media content creator skills:.

  • Knowledge of SEO techniques.
  • Showed enhanced drafting, proofreading, and editorial skills.
  • Outstanding time management, coordination, and analytical abilities.
  • Excellent attention and communication abilities.
  • The ability to work well individually and in teams.
  • Capable of working efficiently while maintaining quality and reliability.

Social Media Content Creator Education Requirements:

  • Bachelor’s degree in marketing, English, or a related discipline.
  • Experience in developing excellent, compelling content.

Social Media Content Creator Cover Letter Example (Text Version)

Dear Mr./Ms.,

Learning of the requirement for a new Social Media Content Creator at your (Company Name), I hastened to submit my resume for your review. I am well equipped to contribute significantly to the objectives of your firm as a highly talented, driven, detail-oriented, and competent individual with more than three years of experience.

I am an enthusiastic and qualified professional with a Bachelor’s degree in Marketing from a reputed university. I am a pro at making meaningful and fascinating material and have a track record of developing content that gets a lot of social media engagement. I’ve learned how to create content for various audiences thanks to my experience. I have expertise in producing video material and am well-versed in SEO fundamentals and content optimization techniques.

Highlights of my experience include –

  • According to the requirements of each assignment, I can write in various styles and for both private and public audiences.
  • A 55% rise in Twitter followers and a 70% spike in Facebook fans over three years by launching a social media project for XYZ Infomedia.
  • Drew in visitors and boost traffic by incorporating live streaming, recorded videos, and an image gallery.
  • Creating enticing content for social media by collaborating with the marketing and relevant departments.
  • I complete projects on time without compromising quality since I understand how crucial deadlines are.
  • Set up strong relationships with sponsors and partners to foster content consolidation and improve audience experiences.

I am a writer with a great drive to assist businesses in creating content that draws their readers. I’m looking forward to learning about ABC Marketing’s strategy to brand management and contributing my talents and background to your team.

Thus, I would be delighted to talk more in-depth about the position and my work experience during an interview for this post. Kindly let me know if you need any additional information from my end.

I appreciate your forethought in advance.

Sincerely, [Your Name]

Show your hiring manager what you’re capable of with your Social Media Content Creator Cover Letter. Some pointers to consider when writing this cover letter include:

  • The first step in landing an interview is proofreading the cover letter.
  • It is critical to display your creativity. Describe how you generate new and original content ideas.
  • Giving particular instances to support your claims is always a smart idea. If you claim to have a strong grasp of SEO, give an example of a time when your SEO strategies successfully raised traffic to a site.
  • Break down your accomplishments into bullet points.
  • Review the job posting to identify the skills that the employer is seeking from job applicants.
  • You can spotlight all your achievements and your history of success in your career.

Now that you have written a powerful cover letter, your next target should be your Resume writing. A well-researched and organized Resume will make you different from other applicants. Craft a resume that catches the attention of the hiring manager. Our Social Media Content Creator Resume Samples help you stand out from the competition.


Customize Social Media Content Creator Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

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Collect user-generated content with these 12 email templates

Learn how embedsocial collected loads of ugc via email—and the subject lines and emails they used to get it..

Hero image from the EmbedSocial team of a man sitting in front of a computer typing an email; the text of the email is also in the image

User-generated content works wonders, but you can't just wait for it to fall into your lap. You need to take things into your own hands and ask for it. It might feel a little awkward at first, but I can tell you from experience, it's worth it.

The 5-step process for collecting UGC via email

In my role as content creator at EmbedSocial, I'm dedicated to collecting and managing user-generated content on a daily basis. With the help of my team, I created a 5-step process for asking users for UGC over email.

1. Create a catchy subject line. You can write the most convincing email ever, but if the recipient never opens it, it's all for naught.

2. Personalize the message. Create a connection with each recipient by acknowledging their name in the greeting of the message. Even if it's automated, it at the very least shows you've put some effort into the process.

3. Get straight to the point. Tell them what your email is about right from the start. It'll build trust and help make sure they hear you out.

4. Be clear about the expectations. Shoot your goal right away: ask for the specific type of UGC you want, and be specific. Include a link if relevant. If users have to make any guesses or do any interpretation, they're more likely to hit delete.

5. Respect their decision. They're valued users regardless, so help them feel comfortable whether or not they send UGC your way. You might want to include an explicit comment in your email letting them know that it's ok if they don't want to contribute—at the very least, avoid the hard sell.

Before we dive into the emails, let's talk about that first thing: subject lines.

8 subject lines to help get your UGC emails opened

The subject line of your email is the centerpiece—a vital first step to be sure people even read your request. Here are the subject lines that have given us the highest open rate.

Subject line 1: Take 2 minutes to tell us how we did, [customer name]!

Subject line 2: Let's create a success story! 🏅

Subject line 3: [Customer name], you're the best at [goal]!

Subject line 4: [Customer name], can you help us reach the top? 

Subject line 5: [Customer name], we'd love your five ⭐!

Subject line 6: You're our BEST customer. 🤫

Subject line 7: Let's create something awesome together!

Subject line 8: Hi [Customer name], how did we do?

12 email templates for collecting UGC

Before you start writing your emails, you need to know exactly what kind of content you're asking for. We created a whole slew of templates for all sorts of use cases—that way, we can just pick the right template and then adjust it as necessary.

Here are the templates that have worked best for us, divided up by type of UGC. Scroll down to the bottom to hear about some of the results we've gotten.

Email templates for collecting customer feedback

Review request templates.

Template #1:

Dear [customer name], 
It's so great to have you as a customer! 
We would love to know how we're doing and how your experience with us has been. Please take just a few seconds of your time and review us by clicking this link.
[review link]

Template #2: 

Hey there, [customer name],
I wanted to reach out and see how your experience has been with [product or service] so far. 
We'd really appreciate it if you could take a moment to review us. Of course, if there's anything that can be done better for you, please let us know using the link below.

Template #3:

Hey [customer name],
Many thanks for choosing us! 
We truly appreciate your opinion, so could you please take a second to let us know how satisfied you are with [company name]? 
Just click [review link] and let us know!

Testimonial request templates

Sometimes we need a little more than just a 5-star review. Once someone leaves a review, you can ask them if they're up for writing a testimonial. Here are some templates to get you one.

Template #4:

Hello [customer name],
We're so happy that you're enjoying our [product or service]! 
We're grateful for the positive feedback you've already left, but if there's anything more you can share with us, we'd love it if you wrote a short testimonial here [link] to help other customers decide which products they should try next.
It won't take more than 5 minutes, but it'll mean a lot to us. Thanks in advance!

Template #5:

Hi [customer name],
We at [company name] are very excited about approaching [company goal]! By leaving your honest testimonial, you're helping us reach it even faster.  We'd love for you to share how we've helped make things easier on your journey—so please leave your experience at this link: [link].
Thank you so much for your time and consideration!

Template #6:

We are so happy to have you as a customer!
It would be great if you take a few seconds in your busy day and consider leaving us a testimonial that we can display on our website and show how proud we are of our successful customers.
You can drop it here: [testimonial link]
Thank you for considering it!

Email templates for collecting UGC as social proof

Depending on the campaigns we're running and the content we're looking for, we use different approaches. Here are a few of the templates we've used—maybe they can even inspire some campaign ideas for you.

Photo/video contest template

Hosting an informal photo or video contest on social can be a great way to collect UGC. But don't just request the content on social—email your most loyal users too.

Template #7:

We're running a photo/video contest about [campaign], and you could win [the prize]!
All you need to do is to send us a photo/video of [the product] and [additional info] by [date/time]. And that's it! You're in the game. 
You can submit your photos/videos at the link below, or just hit reply and send it via email.
Thanks for participating, and good luck!

Personal story request template

Personal UGC can be a great way to create a deeper connection with your audience. It's a great way to build trust and can even be a source of inspiration for other customers.

Template #8:

Hi there, [customer name],
We're so happy that you benefited from our [product/service]. We love the way [shortly explain the process] helped you out with [the problem they had].
We want to help other folks, too, and we were hoping you could let us share your story with them by answering the questions in the form on the link below.
[form link]

Hashtag campaign participation template

Customers will create content under your hashtags on their own, but an extra reminder never hurts. Here's the template we use to get people using our hashtags.

Template #9:

We're running a hashtag campaign for [product]! 
All you have to do is take a photo of yourself [with/using] [the product] and post it with our [special hashtag] hashtag on [name of platform]. We'll re-post some of the best content we receive.
We can't wait to see your creative photos!

Throwback request template

A throwback campaign is a fun way to connect with your loyal users and also show how far you've come. You can ask them for photos or screenshots from older versions of your product or service—then you can create a kind of nostalgic photo montage.

Template #10:

We got emotional and decided to start a retro campaign for [product/company name].
I know you've been our customer since forever, so if you have some old photos of [product], send them over. Or if you still have that [coverage of the product], take a screenshot and pass it here. Just click reply and send them our way.
We're so excited to share some of our memories from back then. Thanks for your help!

Templates for collecting success stories

Early-stage success story request template.

Maybe you got a big client and want to share the news. Great! Here's our approach.

Template #11:

We're very proud to have [customer/business name] as a client!
We know that we're at the very beginning of our work together, but we'd like to share the big news with the world. Would you be open to us writing a short success story about how you've benefited from our [product/service] so far, and how you plan to use it in the future? 
If so, we'll ask you to answer a few questions—you can find them by clicking the link below.
If you have any questions, let me know!

Big success story request template

It's ok to brag a little when one of your customers has a massive success. This is usually an easy one to get because the customer also wants to strut their stuff. 

Template #12:

I'm so happy that you've enjoyed your experience with [company name] so far—we'd love to share your massive success with our audience!
To learn more about you, your business, and your experience with [company name], we'll ask you to please complete this form: 
Once you've done that, we'll put together a story—and we'll be sure to share it with you for your approval before we publish it.
Let me know if you have any questions. Thanks so much!

The results

Like I said, these templates got us the results we wanted. Some examples incoming.

Here's what Simon said about us in response. 

A positive Google review for EmbedSocial

We ran a hashtag campaign where we asked our users and employees to post images on Instagram with the #branding hashtag. We used Template 9 and Subject line 4 to ask for it. 

Take a look at the output we got.

Some of the responses EmbedSocial got with their hashtag campaign

Over to you

The connection with your audience goes both ways, and user-generated content can help you—and your customers—succeed. So don't wait: send those emails, and see the results roll in. 

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Marija Todorovska picture

Marija Todorovska

Marija Todorovska is a Content Creator in EmbedSocial. She uses the power of words to create articles that help marketers, small business owners, and agencies grow their businesses based on user-generated content.

  • Email marketing
  • Social media
  • EmbedSocial

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  4. Learn the Alphabet

  5. R#letter name art status #video new #trending status video Ak creator 245

  6. Issuance of E- Certificate and JRF Award Letter for UGC-NET DECEMBER 2023 #ugcnet2023 #ugcnet2024


  1. 6 Content Creator Cover Letter Examples

    By avoiding these common mistakes, you can create a strong and compelling cover letter that showcases your skills, experience, and enthusiasm for the role of a content creator. Conclusion In conclusion, a well-crafted cover letter is an essential component of a successful job application for a content creator position.

  2. The Ultimate UGC Creator Career Guide

    A UGC portfolio. These pieces will have to then go into a portfolio, where brands (aka potential clients) can check them out. This will help them decide if you're a good fit, someone they should hire. A strong pitch. To get brands to check out your UGC portfolio in the first place, you'll have to pitch yourself.

  3. Digital Content Creator Cover Letter Examples & Writing Tips

    Digital Content Creator Cover Letter Example 1. I am excited to be applying for the Digital Content Creator position at Topdown Marketing. I have a degree in Journalism and more than three years of experience writing for online publications. I am confident that I have the skills and experience you are looking for in this role.

  4. Digital Content Producer Cover Letter Examples

    City, State, Zip Code. Home : 000-000-0000 Cell: 000-000-0000. [email protected]. Dear Mr. Irwin, I am writing to apply for the Digital Content Producer position with Credo Media. I am a digital communications professional with over six years of producing online content for various properties. In my current role as a Freelance Digital Content ...

  5. The Ultimate Guide to UGC Jobs and Creation (Simple Guide)

    UGC creator jobs are offered by brands to content creators so that their products or services can be promoted in an organic way.. User-generated content, or UGC, is content created by users or fans of a brand, rather than the brand itself; it can take many forms, such as: . Photos; Videos; Blog posts; Social media posts; And more. This post explores how you can become a UGC creator and easily ...

  6. What Is a UGC Creator? (+ How to Become One in 2023)

    Brands love UGC and for good reason — a 2021 study revealed that 80% of respondents said UGC highly impacts their purchasing decisions. This is where the new "UGC creators" come in. A UGC creator is a content creator who specifically creates content that looks like UGC — but it's been paid for. "Unlike influencers who need to grow ...

  7. 14 Digital Content Creator Cover Letters

    Digital Content Creator Cover Letter Example. Dear Hiring Manager, I am writing to express my interest in the Digital Content Creator position at Netflix. As an avid Netflix viewer and a content creator who has always been fascinated by the world of digital storytelling, I couldn't imagine a better place to contribute my skills and passion.

  8. What is a UGC Creator? A Complete Guide for Brands

    The concept of a UGC creator has become increasingly relevant for brands looking to engage their audiences in more meaningful and authentic ways.A UGC creator, or User-Generated Content creator, embodies the bridge between a brand and its community, crafting content that resonates deeply with both parties. This guide explores the significance of UGC creators and how they can amplify brand ...

  9. How to Become a UGC Creator (and Get Paid for It)

    3. Organic Discovery through Pinterest. Publishing your portfolio work on Pinterest and tagging it with relevant keywords ("UGC Content," "UGC Creator," "UGC Example," etc.) can be a good way to leverage some organic discovery. If you do choose this route, make sure to create and use a UGC specific Pinterest account.

  10. How To Become A UGC Creator

    Creating your portfolio is an essential step in how to become a UGC Creator. Make sure it represents who you are and what you can do. Diversify yourself by including different types of content and work that sets you apart. Think still photos, short-form videos, product demonstrations, and written reviews.

  11. What Is a UGC Creator? Follow These 5 Steps To Become One

    Step 3: Practice your editing skills. Once you've recorded your clip (s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds. Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot.

  12. Professional Content Creator Cover Letter Examples for 2024

    The format of your content creator cover letter: structure, fonts, margins, and more. Your content creator cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

  13. User-Generated Content (UGC) Creator Resume Sample Template

    Just download the template, then add your personal information and make adjustments to match your experience. Our template will drastically reduce the amount of time you spend making your stand-out resume for User-Generated Content (UGC) Creator positions. Robin Doe 123 Main St. Anytown, CA 12345 (123) 456-7890 [email protected]. A highly ...

  14. 6 UGC Pitch Email Templates To Land Your Dream Client

    What to write in the email pitch body: Highlight your unique style, audience, and approach. Credibility proof — I've worked with X brand, I've achieved X ROAS etc, link to your portfolio here. Potentially include specific ideas for the collaboration, such as a hook or angle idea, but keep it very brief. 4.

  15. Social Media Influencer Ugc Creator Resume Sample

    11/2022 to Current Social Media Influencer- UGC Creator Carrier Enterprise | Myrtle Beach, SC. - Verified that information in the computer system was up-to-date and accurate.-. Contacted current and prospective customers to create renewals.-. Traveled nationwide assisting in managing customer accounts and leads.

  16. Content Writer Cover Letter Examples & Samples for 2024

    Free Content Writer cover letter example. Dear Ms. Tyner: Upon review of your posting for a Content Writer, I hastened to submit the enclosed resume for your review. As a creative and accomplished content writer and editor with comprehensive experience developing rich, compelling content for a variety of websites, I am confident in my ability ...

  17. How to write a content creator cover letter (With example)

    Here are steps to help you write a cover letter: 1. Create a heading. The heading of your cover letter includes your name, location and contact information. As a content creator, be sure to include a link to your online portfolio. If you have a preferred title, include this with your name.

  18. UGC Contract Template for Creators: A Comprehensive Guide

    Understanding UGC Contracts. If you are a UGC creator, it is essential to understand what a UGC contract is, and why it is important to have one in place when collaborating with brands. This section will cover the basics of UGC contracts, including defining user-generated content, the role of UGC creators, and the importance of contracts for UGC.

  19. Navigating Your Career with the UGC Creator Jobs Directory

    Navigating Job Opportunities on the UGC Creator Jobs Directory. Think of the directory as your one-stop shop for finding both freelance and full-time positions. The platform is easy to use: just browse categories relevant to your skills, review members' listings or even contact them directly if you find a good fit.

  20. Social Media Content Creator Cover Letter Example

    Dear Mr./Ms., Learning of the requirement for a new Social Media Content Creator at your (Company Name), I hastened to submit my resume for your review. I am well equipped to contribute significantly to the objectives of your firm as a highly talented, driven, detail-oriented, and competent individual with more than three years of experience.

  21. Collect UGC with these 12 email templates

    3. Get straight to the point. Tell them what your email is about right from the start. It'll build trust and help make sure they hear you out. 4. Be clear about the expectations. Shoot your goal right away: ask for the specific type of UGC you want, and be specific. Include a link if relevant.

  22. Ugc Creator Resume Sample

    Check Out one of our best ugc creator resume samples with education, skills and work history to help you curate your own perfect resume for ugc creator or similar profession. LiveCareer-Resume. ... Cover Letter Builder. Answer a few questions about yourself and it makes a cover letter for you! Resumes. Resume Builder; Resume Examples; Resume ...

  23. How to write a drafter cover letter (With examples)

    Here's a cover letter template you can use to craft your own cover letter: [Your name] [Your city, postcode] [Your phone number] [Your email address] [Today's date] [Recipient's Name] [Recipient's Company] Dear [Recipient's Name], I am writing to express my interest in the drafter position advertised on your company's career page.

  24. Content Creator Ugc Resume Sample

    Phone#: +1 (909) 964-9583. Data Analyst. NC. Content Review analyst with Chaldean Iraqi Group for monitoring and filtering on social media (Facebook) groups. checking posts and comments. and controlling the contents. block bad, violence, harmful, racist, and threaten. etc.. Posts and comments.

  25. Night Auditor Resume Example (With Tips)

    A sample resume can be used as a template and inspiration to draft your own. Below is a sample resume for night auditors with more than three years of experience: Contact Chuck Ferris. Vancouver, BC | 613-555-0123 | [email protected] Summary. Dedicated night auditor with over four years of experience in financial tracking, data analysis ...