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Organizational Analysis: Amazon

• Categories: Amazon

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Words: 700 |

Published: Jan 29, 2024

Words: 700 | Pages: 2 | 4 min read

Table of contents

Organizational overview, external environment analysis, internal environment analysis, strategic analysis, organizational performance analysis.

• Amazon Official Website. (n.d.). About Amazon. Retrieved from https://www.aboutamazon.com/
• Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78-93.
• Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
• Amazon Investor Relations. (n.d.). Financial Reports. Retrieved from https://ir.aboutamazon.com/financials/default.aspx
• Spector, R. (2006). Amazon.com's E-Commerce Success Is Due to Its Business Model , Easy-to-Use Web Site. Retrieved from https://articles.latimes.com/2006/aug/07/business/fi-amazon7

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Michigan Journal of Economics

The History of Amazon and its Rise to Success

Written by Colby Hopkins 

Ranking fifth in the world in terms of market cap with a staggering $1.045 trillion (CompaniesMarketCap, 2023), Amazon has been able to cement itself as a global giant that has altered how we shop and live. Expanding beyond just delivering goods, it is also a media streaming service and manufactures other technologies such as “Alexa”. Amazon has quickly become one of the most recognizable company names throughout the world. It has achieved such success that it has become commonly used as a verb in everyday language, much like “Google.” However, like many other large corporations today such as Google and Facebook, Amazon started out as a small business building its way up to being a large corporation. Within this article, we’ll explore Amazon’s company history and its rags-to-riches story.  

The Beginning of Amazon

On July 5, 1994, Amazon was officially founded under the name “Cadabra” (as in abracadabra) by young Princeton graduate Jeff Bezos within a garage space in his rental home in Bellevue, Washington. However, after just a few months, Bezos switched the name to Amazon Inc because of Cadabra’s unappealing similarity to the word “cadaver” (A&E Television Networks, 2015). Roughly a year later, the Amazon website was officially published as an online bookseller delivering to all 50 US states and 45 countries from that same garage space.

Like many other companies in their first couple of years of production, Amazon saw losses. However, one of the most significant signs that the company was on the path to success came in the transition of quarter three (July 1 st – September 30 th ) to quarter four (October 1 st – December 31 st ) in 1996. Within that time span, Amazon’s revenues rose from $4.2 million to $8.5 million while seeing a $100,000 decrease in losses from each quarter (Wilhelm, 2019). Although they were still seeing roughly $2.2 million in total losses during this quarter, this was a positive sign as they were able to more than double their revenue while decreasing those losses.

After extending beyond books in 1998, the first time Amazon was able to cross into black numbers territory and make a profit was seen in the last quarter of 2001 after a busy Christmas shopping season (ABC News, n.d). From there, 2003 became Amazon’s first profitable year, as the company saw net profits grow from $3 million in the last quarter of 2002 to $73 million in the last quarter of 2003 (Hansell, 2004). This led to them earning $35 million for all of 2003, which was up from losing $149 million in the previous year. Overall, Amazon’s journey from a small online bookseller to one of the global giants today saw its ups and downs in the beginning, but their commitment to innovation led them to be one of the most successful companies in the world today.  

The Launch of Amazon Prime

         One of Amazon’s most recognizable and profitable services was first introduced in February 2005 known as “Amazon Prime”. Debuting as an unlimited two-day delivery subscription at $79 a year, Amazon Prime started with relatively limited consumer attraction due to the concept of online shopping being somewhat new and subscription prices still being too expensive to some. However, after a couple of years of expansion of the service and subtle changes such as the introduction of the Prime Video portion of the subscription, Amazon started to see substantial growth with their subscription service in the 2010s.

         According to data provided by Search Logistics, Amazon has seen an increase of roughly $29 billion in net sales from 2013 to 2021, with 2021 seeing a total of $31.77 billion in net sales of Amazon Prime. Additionally, “Amazon subscription value has more than doubled since 2017” (Search Logistics, 2022). This was in large part due to an increase of approximately 28 million subscribers from the years 2019-2021, as COVID-19 was at its worst. Based on the current trajectory of the previous years, Search Logistics also predicts that there will be an estimated total of 168.3 million subscribers by the year 2025.   

         Not only have the sales of the subscription helped increase profits, but the amount of purchases being made by those prime members has also helped contribute to Amazon’s success. Based on the speed of the operation and the convenience of free delivery, Amazon has been able to generate a lot more per year from Prime members’ purchases in comparison to non-prime members. Based on a 2021 survey, a Prime member’s average spending rate was $1,400 per year through Amazon, while non-members only spent roughly $600 yearly (Chang, 2021).  The implementation of Prime as a subscription service didn’t have the immediate impacts that Bezos and the rest of the Amazon employees desired; however, through more recent expansion tactics as well as the idea of online shopping becoming more of the norm, Amazon Prime has been a huge success and has played an essential role in the expansion of the company.

The Future of Amazon 

With all the success that Amazon has already achieved and their desire to continuously expand into different industries, the only question left is: What’s next for Amazon? Being most known for their delivery services, the most notable expansion Amazon is trying to accomplish is to facilitate their delivery process. While Amazon already offers a relatively short delivery time, depending on one’s location, they’re continuously trying to improve delivery time as technology advances over time. This includes their newest expansion of a trial delivery system with drones in Lockeford, California: Amazon Prime Air. Within this experimental program, air drones will be able to deliver to local communities within a small radius of the Amazon facility within just a couple of hours (Amazon Staff, 2022). In addition to this newly innovative project, Amazon has also looked into a fully electric and autonomous delivery system known as Amazon Scout (Patrao, 2022). Whether either of these programs will be the “next big thing” still remains unclear; however, it’s evident that Amazon will continue experimenting with different technologies in order to facilitate their delivery systems. 

In addition to expanding their delivery systems, Amazon is also pursuing expansion opportunities by forming partnerships and acquiring other companies. Although Amazon has developed different partnerships with several different renowned companies such as Kohl’s and Best Buy, a new partnership with Grubhub could lead to their domination of another delivery service: food and groceries. Although this new partnership still hasn’t provided definite growth for both companies just yet, with them being two of the largest companies in their own respective industries, the partnership between Amazon and Grubhub has the potential to alter the entire food and grocery delivery industry. While Amazon’s partnership with Grubhub was big news for the company, Amazon has also been actively expanding through acquisitions as well. For example, the famous media making company, MGM (Metro-Goldwyn-Mayer) studios was recently bought out by Amazon for $8.5 billion, which is known for the “Rocky” films, “Rain Man”, and more (Maas, 2022). With its recent acquisition of MGM, Amazon plans to produce TV and movie projects based on popular MGM franchises, including “Legally Blonde” and “Robocop” (PYMNTS, 2023). Although no one knows what lies ahead in the future, it’s clear that Amazon wants to continue to grow as a corporation through their experimentation in a more advanced delivery system and strategic business partnerships and acquisitions.

Works Cited

ABC News , ABC News Network, https://abcnews.go.com/Business/story?id=87393&page=1.

“Amazon Net Sales 1996-2022.” Marketplace Pulse ,  

https://www.marketplacepulse.com/stats/amazon-net-sales.

“Amazon Opens for Business.” History.com , A&E Television Networks, 4 Nov. 2015, 

https://www.history.com/this-day-in-history/amazon-opens-for-business.

“Amazon Prime Statistics: Subscribers, Usage & Revenue 2023.” SearchLogistics , 5 Apr. 2023,  https://www.searchlogistics.com/learn/statistics/amazon-prime-statistics/#:~:text=Amaz .

Chang, David. “The Average Amazon Prime Member Spends This Much per Year.” The Motley 

Fool , The Ascent by The Motley Fool, 12 July 2022, 

https://www.fool.com/the-ascent/personal-finance/articles/the-average-amazon-prime-member-spends-this-much-per-year/#:~:text=The%20average%20rate%20of%20spending,spend%20per%20month%20on%20Amazon.

“Companies Ranked by Market Cap.” CompaniesMarketCap.com – Companies Ranked by Market 

Capitalization , https://companiesmarketcap.com/.

Envision Horizons. “When Did Amazon Prime Start?” Envision Horizons , 27 June 2022, 

https://www.envisionhorizons.com/when-did-amazon-prime-start#:~:text=Amazon%20

Prime%20started%20off%20slow,features%20and%20benefits%20to%20Prime.

Hansell, Saul. “Amazon Reports First Full-Year Profit.” The New York Times , The New York Times, 

28 Jan. 2004,  https://www.nytimes.com/2004/01/28/business/technology-amazon-reports-first-full-year-profit.html#:~:text=The%20company%20earned%20%2435%20million,it%20began%20operations%20in%201995 .

Jason Patrao, Director. “Amazon Is Working with Communities to Build the Future of Scout.” US 

About Amazon , US About Amazon, 1 June 2022, 

https://www.aboutamazon.com/news/innovation-at-amazon/amazon-is-working-with-communities-to-build-the-future-of-scout.

Maas, Jennifer. “Amazon Closes $8.5 Billion Acquisition of MGM.” Variety , Variety, 19 Mar. 2022, 

https://variety.com/2022/tv/news/amazon-mgm-merger-close-1235207852/.

PYMNTS.com. “Amazon Eyes TV, Movie Projects for MGM Titles like ‘Legally Blonde’ and 

‘Robocop’.” Amazon Eyes TV, Movie Projects for MGM Titles | PYMNTS.com , 

PYMNTS.com, 16 Apr. 2023, https://www.pymnts.com/amazon/2023/amazon-looking-to-turn-mgm-properties-into-movies-and-tv-series/.

Staff, Amazon. “Amazon Prime Air Prepares for Drone Deliveries.” US About Amazon , US About 

Amazon, 13 June 2022, https://www.aboutamazon.com/news/transportation/amazon-prime-air-prepares-for-drone-deliveries .

Wiediger, Christian. “Photo by Christian Wiediger on Unsplash.” Beautiful Free Images & 

Pictures , 11 Apr. 2018, https://unsplash.com/photos/rymh7EZPqRs. 

Wilhelm, Alex. “Why Amazon’s History of IPO-Era Losses Means Little for Today’s Unprofitable 

Unicorns.” Crunchbase News , 14 May 2019, 

https://news.crunchbase.com/public/why-amazons-history-of-ipo-era-losses-means-little-for-todays-unprofitable-unicorns/.

Amazon Success Story: How it Became the eCommerce Giant

Alvin Wiseman

• March 8, 2023

Table of Contents

A Brief About Amazon

Highlights of amazon, jeff bezos's early life.

The Beginnings of Amazon

Amazon's Key Acquisitions

Amazon Funding and Investment

Amazon's Main Competitors

What Made Amazon Successful?

A peek into amazon's future plan.

1. What makes Amazon unique?

2. what are the strategies used by amazon to achieve success, 3. what has been amazon's approach to entering new markets.

Some tactics that amazon uses to enter and dominate new markets are:

• Acting as a fuel for small businesses
• Implementing AI and advanced technology
• Expanding to emerging markets
• Making critical acquisitions

4. What are the key factors behind Amazon's success?

The key factors of Amazon’s success are:  

• Loyalty and pricing
• Supporting decisions
• Fast and convenient
• Platform-specific
• Content as a service
• Omni-channel
• Curation and specialty items

5. How has Amazon adapted its business model to remain competitive?

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Amazon.com, Inc.: a case study analysis

This paper is a case study analysis of Amazon.com, Inc. (Amazon). In this paper, I look at the business strategy of Amazon. Special attention is given to five parts, including a historical overview, organizational structure, business operations, financial performance, and the future outlook of Amazon. The historical overview chronologically describes landmark events of Amazons beginnings to their current position today. The companies departmental structure is categorized and briefly commented on in section two. An analysis is provided for Amazons operations with a breakdown of major products and services offered. A comprehensive financial analysis of Amazon follows (section four) with matching insight that links performance to events and business strategies. The future outlook of Amazon is discussed last, offering a topical overview of where Amazons business interest is shifting.

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Global exposure is one of the key qualifying signs of maturity in the online platform. Amazon.com has become a behemoth in the online industry with selling every little thing on the planet through their website and other services. However, there have been verticals of businesses that Amazon has been testing from time to time and innovating diverse business models to embark on the sustainable competitive advantage. This paper emphasizes on Amazon's global expansion strategies vibrant ecosystem of global trade. Paper reveals how Amazon's business sets a classic example in this dynamic online environment catering to web services, fulfillment and warehousing centers logistical hurdles, prime subscriptions and many more.

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Amazon Company Analysis

Introduction.

Amazon is a unique enterprise selling multiple lines of goods involving toys, electronics, housewares, movies, music, and books. The firm has considered the relevance of private investors to sustain its growth. Recently, it has been subjective to acquisition and aggressive growth strategies to allow it to remain at the top of the game. The available personalization tools recommend purchasing the products based on the customers’ purchasing history. The financial statistics of the enterprise demonstrate an organization that has more potential both in the short and long term (Amazon, 2023). Therefore, the paper is set to conduct a financial analysis of Amazon by focusing on the Debt-to-equity ratio, current ratio, quick ratio, net profit margin, and return on equity ratio.

Balance sheet

The total assets have continually increased over the years, with 2020 recording 321195000, 2021 (420549000) and 2022 (462675000). The increase is directly reflected in the non-current and current assets that have also increased. Just like the total assets, the total liabilities have also intensified gradually. The figures recorded for the total liabilities are 2020 (227791000), 2021 (282304000) and 2022 (316632000). The increase in the figures is by over 40,000,000, implying that the organization is continually considering investments using debts. Besides, the total equity has also intensified from 2020 (93404000), 2021 (138245000), and 2022 (146043000) (Amazon, 2023). However, the increase in the total equity is declining when the three years are compared.

Income statement

The total revenue has increased from 386064000 in 2022, 469822000 in 2021, and 513983000 in 2022. The cost of generating the revenue over the years has been 334564000 in 2020, 446343000 in 2021, and 461648000 in 2022. The gross profit has increased with small margins, with 2020 recording 51400000, 66315000 in 2021, and 6764000 in 2022. The net income has significantly fluctuated, with the organization demonstrating a profit in 2020 and 2021 and a loss in 2022. The figures recorded are 2020 (221331000), 2022 (33364000) and 2022 (-2722000). Nevertheless, the total expenses have continually increased from 2020 (363165000), 2021 (444943000), and 2022 (501735000).

Cash flow statement

The operating cash flow has decreased over the years. The figures recorded are 66064000 for 2020, 46327000 for 2021, and 46752000 for 2022. Besides, just like the operating cash flow, the free cash flow has also decreased over the years, where 202o recorded 25924000, -14726000 in 2021, and -1689300 in 2022 (Amazon, 2023). On the other hand, the cash position of the enterprise has fluctuated, as demonstrated by the figures that are 423777000 in 2020, 36477000 in 2021, and 54253000 in 2022.

Financial Analysis

Debt equity ratio.

Companies use the D/ E ratio to evaluate financial leverage. It also helps the company determine whether there is enough shareholder equity to pay off the debts in case of a profit decrease. Amazon’s D/E ratio for 2021 and 2022 is 0.84 and 0.96, respectively. A debt-to-equity ratio is likely good if it is below 2.0. Thus, Amazon’s equity ratio is good and implies that Amazon’s shareholder equity is bigger and does not need any money to finance its operations and business for growth.

Current Ratio

The current ratio evaluates the company’s current assets to its current liabilities. Amazon’s current ratio in 2021 and 2022 was 1.14 and 0.94, respectively. The current ratio is good when between 1.2 and 2, implying that an organization has two times more current assets than the liabilities to cover its debt. In 2021, the company had a current ratio greater than one, which implies that it had all the financial resources to remain solvent in a shorter period compared to 2022 when its ratio was less than one. In 2022, amazon needed more capital to satisfy its short-term obligations in case they were all due simultaneously.

Quick ratio ($M)

Quick ratio = Quick Assets/ Current liabilities

Quick Assets = 161,580 – 32,640

Current liabilities = 142,266

= 128,940/142,266

Quick assets = current assets – inventories

= 146,791 – 34,405

Current liabilities = 155,393

112,386/ 155,393

Quick ratio evaluates the capacity of a company to pay the existing current liabilities without the need to obtain additional finances or sell inventories. The quick ratio for Amazon as of 2021 and 2022 is 0.91 and 0.72, respectively. Amazon’s quick ratio for 2021 and 2022 is less than one, implying that the organization needs more liquid assets to satisfy its short-term obligations.

Roe = Net income/ Shareholders Equity

Net income = 33,364

Shareholder equity= 420,549 – 282,304

= 33,364/138,245

= 0.24 *100

Net income = (2722)

Shareholder equity = 462,675 – 316,632

= (2,722)/ 146,043

= 0.0186 *100

ROE gauges the company’s profitability and its efficiency in generating profits. A higher ROE shows the ability of a company to generate income and growth from equity financing. The ROE for Amazon in 2021 was 24 %, while the ROE for 2022 was -1.86%. In 2021, amazon had a good ROE, implying that it was in a better position to convert its equity finances into profits than in 2022. In 2022, amazon was not profitable and needed to use its resources efficiently, leading to a lower ROE. Thus, amazon was good for investment in 2021.

Net Profit Margin ($M)

Net profit margin = (net income/ Revenue) *100

Revenue = 469,822

= 33,364/ 469,822

= 0.071 *100

Revenue = 513,983

= (2722)/ 513,983

= 0.0053 *100

Net profit margin determines how much a net income or profit can be generated as a revenue percentage. It helps the investors determine whether an organization generates enough profit from its sales and has controlled overhead and operating costs. The net profit margin for Amazon in 2021 and 2022 was 7.10% and -0.53%. In 2021, amazon had a good profit margin of 7.10%, implying that the company was very efficient at converting its sales into actual profit compared to 2022. In 2022, amazon had poor pricing strategies, ineffective structure cost, or inefficient management that resulted in a very low net profit margin of -0.53%.

In summary, carrying out the financial analysis of Amazon by focusing on the Debt-to-equity ratio, current ratio, quick ratio, net profit margin, and return on equity ratio is essential in determining if Amazon Inc. is worth investing in. Amazon’s equity ratio is good, implying that Amazon’s shareholder does not need any money to finance its operations. Amazon needs more capital to satisfy its short-term obligations in case they become due simultaneously. The low quick ratio demonstrates that the organization needs more liquid assets to satisfy its short-term obligations. The net profit margin and ROE have declined, showing how the organization is giving less returns on the invested equity. Investors should not consider investing in the enterprise as it is too risky.

Amazon. (2023, October 7).  Amazon.com, inc. (AMZN) balance sheet . Yahoo! Finance. https://finance.yahoo.com/quote/AMZN/balance-sheet?p=AMZN

Amazon. (2023, October 7).  Amazon.com, inc. (AMZN) cash flow . Yahoo! Finance. https://finance.yahoo.com/quote/AMZN/cash-flow?p=AMZN

Amazon. (2023, October 7).  Amazon.com, inc. (AMZN) Income Statement . Yahoo! Finance. https://finance.yahoo.com/quote/AMZN/financials?p=AMZN

Amazon. (2023, October 7).  Amazon.com, inc. (AMZN) . https://www.amazon.com/s?k=a+mazon+com&adgrpid=127260490003&hvadid=585479351039&hvdev=c&hvlocphy=9070324&hvnetw=g&hvqmt=b&hvrand=10599551593594400203&hvtargid=kwd-321362582074&hydadcr=27983_14525522&tag=hydglogoo-20&ref=pd_sl_6g4xlojujf_b

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What is Amazon?

Amazon (Amazon.com) is the world's largest online retailer and a prominent cloud service provider .

Originally started as an online bookselling company, Amazon has morphed into an internet-based business enterprise that is largely focused on providing e-commerce, cloud computing, digital streaming and artificial intelligence ( AI ) services.

Following an Amazon-to-buyer sales approach, the company offers a monumental product range and inventory, enabling consumers to buy just about anything, including clothing, beauty supplies, gourmet food, jewelry, books, movies, electronics, pet supplies, furniture, toys, garden supplies and household goods.

Headquartered in Seattle, Amazon has individual websites, software development centers, customer service centers, data centers and fulfillment centers around the world.

History and timeline of Amazon

Amazon has come a long way since it was founded by Jeff Bezos in his garage in Bellevue, Wash., on July 5, 1994.

The following is a brief history and timeline of events that have evolved Amazon from its humble beginnings to a multinational business empire.

Amazon officially opened for business as an online bookseller on July 16, 1995. Originally, Bezos had incorporated the company as Cadabra but later changed the name to Amazon. Bezos is said to have browsed a dictionary for a word beginning with A for the value of alphabetic placement. He selected the name Amazon because it was exotic and different and as a reference to his plan for the company's size to reflect that of the Amazon River, one of the largest rivers in the world. Since its inception, the company's motto has always been "get big fast."

In 2005, Amazon Prime This membership-based service for Amazon customers offers free two-day shipping within the contiguous U.S., as well as streaming, shopping and reading benefits. According to Amazon's website, current Amazon Prime membership rates are $14.99 a month or $139 per year.

Amazon Web Services

This comprehensive and evolving cloud computing platform was also born in the 2000s. The first Amazon Web Services ( AWS ) offerings were launched in 2006 to provide online services for websites and client-side applications. Amazon Elastic Compute Cloud ( EC2 ) and Simple Storage Service ( S3 ) are the backbones of the company's growing collection of web services. The same year, Amazon also launched a cloud computing and video-on-demand service known at the time as Unbox. By changing the way people bought books, Amazon also shaped how they read them with the launch of its first Kindle e-reader in 2007. This device helps users browse, buy and read e-books, magazines and newspapers from the Kindle Store.

From the 2010s to present

Amazon debuted its first tablet computer, the Kindle Fire, in 2011 and the Amazon Fire TV Stick, which is part of Amazon's extensive line of streaming media devices, in 2014. Amazon also started an online Amazon Art marketplace for fine arts in 2013, which has featured original works by famous artists such as Claude Monet and Norman Rockwell. The popular in-home virtual assistant Amazon Alexa was rolled out to consumers in 2015 and was followed by the Alexa-equipped Echo Dot in 2016. Amazon acquired the organic grocery store Whole Foods in 2017 and launched Amazon Go, a chain of cashierless grocery stores in 2018. The rise of in-home shopping during the COVID-19 pandemic made consumers rely on Amazon even more, and the trend is likely to keep growing.

Notable Amazon products and services

Amazon offers an ever-expanding portfolio of services and products. Following is a list of its noteworthy offerings.

• Amazon Marketplace. Amazon's e-commerce platform enables third-party retailers to showcase and sell their products alongside Amazon items.
• Amazon Fresh. Amazon's grocery pickup and delivery service is currently available in nearly two dozen U.S. cities and a few international locations. A grocery order can be placed through the Amazon Fresh website or the Amazon mobile app. Customers can either get their groceries delivered or visit the store for pickup.
• Amazon Vine. Launched in 2007, Amazon Vine helps manufacturers and publishers get reviews for their products to help shoppers make informed purchases.
• Woot. Acquired by Amazon in 2010, Woot offers limited time offers and special deals that rotate daily. This shop features refurbished items, as well as new items that are low in stock. Prime members get free shipping.
• Zappos. Amazon bought Zappos in 2009. This online retailer of shoes and clothing carries a wide range of brands, including Nike, Sperry, Adidas and Uggs.
• Merch by Amazon. This on-demand T-shirt printing service enables sellers to create and upload their T-shirt designs for free and earn royalties on each sale. Amazon does the rest -- from printing the T-shirts to delivering them to customers.
• Amazon Handmade. This platform enables artisans to sell handcrafted products to customers around the world.

Consumer technology

• Amazon Kindle. Amazon's first e-reader, Kindle, enables users to browse, buy and read e-books, magazines and newspapers from the Kindle Store.
• Amazon Fire tablet. Previously known as Kindle Fire, Amazon's popular and high-profile Fire tablet competes with Apple's iPad.
• Amazon Fire TV. This line of Amazon's streaming media players and digital devices delivers streamed video content over the internet to a paired high-definition television.
• Amazon Alexa. This cloud-based, AI-powered, voice-controlled personal assistant is designed to answer queries, interact with users, and perform other tasks and commands.
• Amazon Echo. This is one of Amazon's smart home devices that comes equipped with a speaker and connects to Alexa. Amazon Echo can perform several functions, including talking about the weather, creating shopping lists and controlling other smart products, such as lights, switches and televisions.
• Amazon Echo Dot. A smaller, puck-shaped version of the original Amazon Echo, an Echo Dot can be placed in any room and can answer questions, play music, and read news and other stories.
• Amazon Echo Show. As part of the Amazon Echo line of speakers, the Amazon Echo Show works similarly through Alexa but also offers a 7-inch touchscreen display to play videos and music and conduct video calls with other Echo users.
• Amazon Astro. This is Amazon's first home monitoring robot that works with Alexa. It is designed to help with various household tasks, such as home monitoring, caring for the elderly through notifications and alerts, and following owners from room to room to play TV shows, music or podcasts.

Subscription services

• Amazon Prime. This subscription service provides members access to exclusive shopping and entertainment services, discounts and more. As an example, all Amazon Prime members enjoy free one-day or two-day shipping on qualifying orders.
• Amazon Prime Video. This is Amazon's on-demand video streaming service that offers a selection of about 24,000 movies and over 2,100 TV shows. This service is included with an Amazon Prime membership.
• Amazon Drive. Previously known as Amazon Cloud Drive, Amazon Drive is a cloud storage app that offers 5 gigabytes (GB) of free and secure online storage for photos, videos and files for Amazon customers. Amazon Prime members get free, unlimited, full-resolution photo storage, along with 5 GB of video storage.
• Twitch Prime. A monthly subscription service, Twitch Prime is a subsidiary of Amazon Prime. It gives members premium access to Twitch -- a video streaming platform that offers a fun and social way to watch people play games.
• Amazon Music Prime. This is Amazon's music streaming service that is free for Prime members.

Digital content

• Amazon Pay. An online transaction processing platform, Amazon Pay enables Amazon account holders to use their Amazon accounts to pay external online merchants.
• Amazon Music Unlimited. Amazon's premium music service costs $8.99 a month for Prime members and $9.99 for non-Prime members.
• Kindle Store. Part of Amazon's retail website, the Kindle Store can be accessed from any Kindle device to purchase e-books.
• Amazon Appstore for Android. Amazon's app store for the Android operating system enables users to download games and mobile apps to supported devices.
• S3. This is Amazon's scalable, cloud-based object storage. Files are referred to as objects in S3 and are stored in containers called buckets .
• Amazon Simple Queue Service (SQS). SQS is a pay-per-use web service that is designed to provide access to a waiting message queue where messages can reside until a computer processes them.
• Amazon EC2. This web service interface provides scalability with resizable compute capacity in the AWS cloud. Users can run virtual servers or instances, commonly known as EC2 instances, that can be scaled up or down, depending on the network requirements.
• Amazon S3 Glacier. Amazon S3 Glacier is a low-cost cloud storage service for data that might be associated with longer retrieval times. It also offers data archiving and backup of cold data.
• AWS Identity and Access Management (IAM). IAM provides secure and controlled access to resources.
• Amazon Redshift. This data warehouse in the cloud enables users to query petabytes of both structured and semistructured data using standard Structured Query Language queries. For example, to address the expanding volume of transactions, Nasdaq moved from a legacy on-premises data center to the AWS cloud, which is powered through the Amazon Redshift cluster.

Amazon AI services

• Amazon SageMaker. A fully managed cloud machine learning platform, Amazon SageMaker enables developers and data scientists to build, train and deploy machine learning models for predictive analytics applications.
• Amazon Lex. This service for building conversational interfaces into any application using voice and text is powered by the same technology as Alexa.
• Amazon Polly. A text-to-speech service, Amazon Polly uses deep learning technology to convert text into spoken audio. It includes 60 voices across 29 languages.
• Amazon Rekognition. This software-as-a-service facial recognition and analysis platform uses a deep learning algorithm to process images and extract information from them.
• AWS DeepLens. This programmable video camera enables developers to easily experiment withmachine learning, AI and the internet of things .
• Alexa Voice Service. This programming interface provides developers with a set of C++ libraries to add Amazon Alexa's speech and other capabilities into their applications and devices.
• Amazon Transcribe. This service converts speech to text quickly and accurately by using a deep learning process called automatic speech recognition .
• Amazon Translate. Amazon Translate is a cloud service that can convert large amounts of text written in one language to another language.
• Alexa Skills Kit. This software development kit enables developers to build skills or conversational applications on Amazon Alexa.

Amazon privately owned brands

• AmazonBasics. This is Amazon's privately labeled, low-budget brand that mainly sells kitchen, tech and household products.
• Amazon Elements. This line of domestic products includes health and personal care items, as well as nutritional supplements.
• Mama Bear. This private label of Amazon sells baby wipes, newborn through size 6 diapers, baby food, diaper pail refills and baby laundry detergent.
• Presto!. This brand started as a laundry detergent in 2016 but has added household paper towels and toilet paper to its product line.
• Amazon Essentials. A Prime-exclusive program, this clothing line offers basic wear for men, women, babies and kids, with additional options for family, big and tall, and athletic activity.
• Happy Belly. This private label of Amazon was introduced in 2016 and sells snack food items. In February 2019, the brand also began offering milk delivery services.
• Goodthreads. This menswear apparel line is available exclusively to Amazon Prime members. The label offers both casual and professional pieces and is deemed a bit higher quality and more stylish than the Amazon Essentials brand.

Notable Amazon subsidiaries and acquisitions

From healthcare to entertainment, Amazon has acquired multiple companies by tapping into a variety of sectors over time.

Following is a list of Amazon's notable acquisitions and subsidiary companies:

• IMDb. The world's most popular database for movies, TV, celebrity, video games and streaming online content was acquired by Amazon in 1998.
• Audible. Audible, a book and spoken audio content provider, was acquired by Amazon in 2008 for $300 million.
• Zappos. Amazon acquired this online shoe and clothing retailer in an all-stock deal worth $1.2 billion in 2009.
• Twitch. A social media and video game streaming platform, Twitch was purchased by Amazon for $970 million in 2014.
• Whole Foods. Food, beverage and organic grocery store chain Whole Foods was acquired by Amazon for $13.7 billion in 2017.
• Ring. Amazon took ownership of this home security and smart home company in 2018 for $1 billion.
• Zoox. An autonomous vehicles , robotics and transportation company was acquired as a wholly owned subsidiary by Amazon for $1.2 billion in 2020.
• Metro-Goldwyn-Mayer. Amazon acquired this film and TV studio for $8.5 billion in March 2022.

Amazon controversies and criticisms

Amazon has suffered a massive backlash over the years from multiple sources. The tech giant is also being held responsible for creating the Amazon effect -- the evolution and disruption of the retail market due to the company exhibiting monopolistic behaviors.

Following are a few concerns and allegations that Amazon has faced over time:

• Monopolistic and anticompetitive behavior. Due to Amazon's size and economies of scale, it has been outpricing local and small shopkeepers and is accused of displacing an open market with a privately controlled one. This is leading to the slow death of the brick-and-mortar store model built by companies such as Sears and J.C. Penney.
• Unfair treatment of workers. Amazon is frequently under the microscope for providing unfair work conditions in its warehouses, including treating workers as robots, providing low wages and creating unsafe work conditions.
• Huge carbon footprint. Over the past two decades, Amazon has been accused by environmental activists of having a staggering carbon footprint . Transport of any merchandise relies on oil, and since Amazon delivers anything everywhere, it leaves a long-lasting carbon footprint that automatically falls on its shoulders.
• E-waste. A recent investigation conducted by British television network ITV uncovered how Amazon is contributing to the world's e-waste crisis by destroying millions of unused or returned products. This also includes millions of electronics, such as phones, computers and TVs that are toxic to soil, water, air and wildlife.
• Counterfeit product listings. Amazon has been under scrutiny by brands, shoppers and lawmakers as counterfeiters have been listing and selling fake products on Amazon through its third-party marketplace. To crack down on counterfeit products on its site, Amazon destroyed 2 million counterfeit products sent to its warehouses and blocked 10 billion fake listings in 2021.
• Avoiding taxation. Edging fast toward a monopoly status, Amazon has been criticized for often avoiding tax payments despite making huge profits. According to a report by the Institute on Taxation and Economic Policy, the company avoided around $5.2 billion in corporate federal income taxes in 2021.

Amazon finances

According to a news release posted on Amazon's investor relations website , Amazon experienced a significant increase in net sales but a decrease in operating income in the first quarter of 2022.

Following are some notable statistics from the release:

• Net sales increased 7% to $116.4 billion in the first quarter, compared with $108.5 billion in the first quarter of 2021. Excluding the $1.8 billion unfavorable impacts from year-over-year changes in foreign exchange rates throughout the quarter, net sales increased 9% compared with the first quarter of 2021.
• Operating income decreased to $3.7 billion in the first quarter, compared with $8.9 billion in the first quarter of 2021.
• Net loss was $3.8 billion in the first quarter compared with net income of $8.1 billion in the first quarter of 2021.

Besides being recognized as a company with business interests in e-commerce, cloud computing and AI services, Amazon also offers an extensive list of subscription services . Learn about these services and the perks they offer.

Continue Reading About Amazon

• Break down the components of Amazon's retail business
• MSP business trends, from e-waste to virtual warehouse
• Amazon's impact on publishing transforms the book industry
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• Twitch confirms data breach following massive leak

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156 Amazon Essay Examples & Topics for Research

Amazon is a US-based multinational technology company with lots of business practices and issues you can research in your paper. If you’re looking for Amazon essay examples to get inspiration, you’re at the right place! Here, you’ll find plenty of engaging and unique Amazon topics to explore in your research on this company. Check out the list below and find a suitable Amazon topic for you!

🏆 Best Amazon Topics for Essays

✍️ amazon essay topics for college, 👍 amazon essay examples, 🎓 most interesting amazon research titles, ⭐ simple & easy amazon essay titles.

• Amazon Information Systems (Amazon MIS) Analysis
• Comparison of Netflix, Amazon Prime, Disney+ and HBO Max
• Ethical Problems in Amazon
• The Amazon Environment Analysis
• Amazon’s Information Management System: Description and Analysis
• Amazon Human Resources Strategy
• Amazon.com Inc.’s Environmental Scanning
• Amazon Approach to Management and Performance Evaluation Amazon is one of the most influential tech giants on the planet, and its market capitalization is similar to that of Microsoft and Google.
• Amazon.com’s Strategy Implementation, Evaluation, Control The introduction of strategies, their evaluation, and control are important factors that enable the Amazon corporation to withstand high competition and extract stable profits.
• Strategic Marketing: Amazon Go Case Study The paper explores the world of strategic marketing and branding and how they contribute to the success of organizations.
• Amazon Company’s Strategy Implementation Overview Amazon is the leading online company in the world that has a significant number of loyal customers, has a rapid rate of sales growth, and is highly innovative.
• Benefits and Drawbacks of Amazon E-Commerce E-commerce is a process of doing business in the Internet. Amazon uses it by offering its customers music, toys, electronics, software, books, and clothes.
• Amazon: Summary of the Company’s Products and Services Amazon is one of the globe’s most influential corporations trading all categories of goods and services over the internet. The organization is known mainly for its online shop.
• The Amazon Company’s Performance Management While much of the internal operations and policies of Amazon require change, performance management systems require rapid improvement.
• Amazon Supply Chain Management Overview and Analysis The history of Amazon’s development provided the world with a handout on how to manage the supply chain in a proper way. Amazon applied a push-pull strategy for its supply chain.
• Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing Objective Amazon’s main objective is to improve customer experience and increase sales and thrive. A marketing audit is a crucial tool organization can leverage for success.
• Analysis of Amazon Go’s Expansion Into the European Market The report provides a comprehensive analysis of Amazon Go’s expansion strategy in the European market, including the PESTLE analysis and Porter’s five forces framework.
• Cybersecurity in Amazon Business and Its Industry This paper evaluated the impact of cybersecurity on business investment and analyzes Amazon as a company leading the charge with countermeasures against cyberattacks.
• International Business: Amazon.com Marketing Strategies This term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
• The Amazon Firm’s Strategic Business Plan The purpose of this strategic plan is to assess the effectiveness of current and future business operations and strategies at Amazon.
• Amazon.com’s European Distribution Strategy Amazon organized three equal services to meet the particular needs of its diverse client bases in European states.
• Zappos-Amazon Companies Merger: Organizational Culture The acquisition of Zappos by Amazon is a good example of the complications of combining two companies that have different organizational cultures.
• Amazon: Process Management and Locations Planning Processes used by Amazon are primarily automated to ensure efficiency and faster manufacturing due to the high volume and variety of orders they get.
• Technological Trend in Amazon Company Amazon company is still going strong and is one of the largest technology companies in the world, and should keep expanding its company.
• Team Management at Amazon Amazon is one of the leading e-commerce companies delivering various types of products to customers all around the world.
• Amazon’s Mission, Vision, and Values This paper discusses Amazon’s mission, vision, and values. Vision, mission, and values form the basis for building the organization’s strategic foundation.
• The Impact of Quality Customer Service on Amazon’s Success Customer service is a crucial feature in the success of any establishment. Amazon’s founders created a customer-centric organization.
• Drivers of Change in the Context of Amazon This report aims to analyze the significance of drivers of change in the context of Amazon, and the technological, demographic, and socio-economic changes taking place.
• Amazon Company’s Analysis of Success Factors The Amazon company has achieved immense success by entering the emerging market of online retailing with the appropriate timing.
• Amazon’s Decision-Making: Non-Financial Factors As for Amazon, this company’s investment decision-making is influenced by innovation, a desire to grow, competition, and customer needs.
• Amazon Company’s Supply Chain and Influences on It The paper discusses Amazon’s supply chain, and the impact of sales, operations planning, global sourcing, procurement, and e-commerce strategies on the supply chain.
• Amazon Company: Organization and Leadership With electronic performance monitoring, a company like Amazon can supervise and analyze an employee’s activities in real-time.
• The Amazon Company’s Ethics in Advertising This paper discusses Amazon’s approach to customer data collection, the lack of transparency in data management, and the controversies surrounding Amazon’s use of monetization.
• Amazon Company: Financial Management Amazon is clearly showing a successful example of long-term funding performed in the form of debt financing and long-term credits.
• Amazon Go in the UK and Threats for Small Business Strategic marketing is aimed to define the target audience, long-term policy in pricing and assortment formation, and style in negotiations with suppliers and customers.
• Auditing in Amazon: Risk Factors and Compliance Issues The Amazon’s income statement includes the structure of the company financial statement, the economic characteristic, and its marketing strategies for brand differentiation.
• Strategic Leadership and Knowledge at Amazon This paper reflects on the strategies to manage knowledge and an analysis of how Amazon leverages and makes use of knowledge as a strategic advantage.
• The Amazon and eBay Companies Comparison This paper provides a comparative analysis of two e-commerce giants, Amazon and eBay, and their strategies for navigating the challenges posed by the COVID-19 pandemic.
• Amazon and Uber Firms’ Target Markets and Competitive Advantage This paper aims to discuss the target markets of Amazon and Uber, as well as explain how they established a competitive advantage in their marketplace.
• The Amazon Company’s Econometric Models Econometric models and methods are now a powerful toolkit for obtaining new knowledge in economics and a widely used apparatus for making practical decisions in forecasting.
• Amazon Organization’s Management and Culture Amazon’s management culture has always been the cultivation of new standards through the application of technological innovation.
• Amazon Web Services (AWS): Optimization Possibilities The paper studies AWS diverse set of data storage services with different pricing strategies and performance characteristics, its virtual resources and hardware capacities.
• Amazon.com: Innovation Strategy Internet companies, like Amazon, build their business strategies on continuous involvement in innovative solutions that allow for creating sustainable competitive advantages.
• Amazon Company: RFID Technology Implementation Plan An evidence-based Radio-Frequency Identification technology implementation plan is suggested by this paper that can make a difference for Amazon and support its business goals.
• Amazon Inc.’s vs. Wal-Mart Stores Inc.’s Inventory This paper seeks to carry out a comparative analysis of the two ratios for Amazon.com, Inc. and Wal-Mart Store, Inc.
• The Amazon Company’s Financial Statement The Amazon company encounters stiff competition in the market from several competitors that offer similar products and services to the target customers.
• Amazon: Elements of Marketing Mix and Business Success Analysis The approach to the marketing mix theory is changing dramatically due to the transformation of business processes and customer behavior.
• Amazon Inc. in the Context of International Business Economics and Markets Amazon can focus on the different ways that products can be used to attract buyers in South Africa. Promotions using social media and TV advertisements can be implemented.
• Amazon: Local and Global Markets This paper examines the economic environment, the global presence, the effect of macroeconomic factors and recommend effective strategies for sustainable profitability of Amazon.
• Amazon Company Advantages and Disadvantages Amazon.com is a recent response to the traditional retailing business. The instant popularity of Amazon raised numerous objections among the proponents of traditional retailing.
• The Amazon and Facebook Firms’ Business Ethics This paper aims to discover which company is ethically worse – by appealing to the theories of duty-based, virtue, and consequentialist ethics – Amazon or Facebook.
• Amazon vs. eBay: Approaches to Information Systems Design Nowadays, in the era of technology, countless companies strive to protect their online platforms and enhance the protection of their information.
• Analysis of Amazon Company The paper explains Amazon’s background, structure, and the challenges facing its purchasing function and supply chain to offer solutions to the complications.
• Organizational Change Against Discrimination: The Case of Amazon The paper discusses the Amazon lawsuits, examining the external and internal factors prompting the need for change, and organizational issues.
• Amazon’s Acquisition of Metro-Goldwyn-Mayer The paper discusses the purchase of Metro-Goldwyn-Mayer by Amazon. The deal is the second-largest purchase after the Whole Foods acquisition.
• Amazon’s Corporate Social Responsibility Report Amazon Incorporated is an American multinational corporation that offers services in several areas, including artificial intelligence, e-commerce, and digital streaming.
• Amazon Versus Barnes and Noble in the Bookstore Market Barnes and Noble and Amazon as bookstores may appear to represent a similar approach, they should be considered the opposite of each other in terms of business.
• Amazon Company Performance Evaluation The purpose of evaluating a company’s performance is to determine the efficacy of organizational strategies, the attained progress and goals, and provide recommendations.
• The Amazon Firm’s Strategic (SWOT) Analysis By identifying internal and external factors, it becomes easy for the Amazon management team to plan and strategize their activities to overcome competition in the industry.
• E-Commerce: Analysis of Amazon The E-commerce sector has become increasingly competitive, and Amazon has maintained its consumer focus in order to remain competitive.
• Amazon Strategic Marketing Management Amazon is a well-known online retail giant that provides products and services to customers and third-party sellers across the globe.
• Amazon.com, Inc.: Digital Marketing Strategy Amazon.com, Inc.’s upcoming digital marketing strategy will walk the customers on an ethical business path, taking key customer service management opportunities.
• Implementation E-Strategy: Amazon Strategic business planning consists of several branches that provide direction for the business and address issues related to supply and demand.
• Financial Performance Indicators: Amazon In the case of Amazon, financial performance indicators are crucial criteria to evaluate to obtain an objective picture of its productivity.
• Amazon Supply Chain Integration Analysis Amazon is an example of a company that has managed to integrate its supply chain and benefit from it. It was not an easy process.
• Online Business: Amazon vs Traditional Booksellers This paper compares Amazon’s online bookstore with traditional booksellers for the benefits of the former over the latter.
• Recruitment and Branding: Apple, Netflix, Google, and Amazon Recruitment is the method by which organizations pursue and acquire personnel for their various job positions.
• Amazon: Jeff Bezos’ Leadership This paper has shown that Bezos played a vital role in the development of Amazon, and his personal traits shaped the history of the company.
• Amazon: Information System Analysis An effective information system is a foundation for building an e-commerce site like Amazon, and it should be thoroughly investigated.
• Amazon: Business Model Analysis Amazon is growing faster than the rest of the U.S. e-commerce firms. The company manages to earn high profits from online sales.
• Analysis of Amazon Financial Reports for 3 Years Amazon can be called an attractive company to invest in, as it successfully copes with complexities, is clean in its financial statements, and is overgrowing.
• The Amazon Company Information Amazon is an American organization, one of the largest in the world among companies engaged in selling all kinds of goods and services via the Internet.
• Improving Amazon Inc.’s Culture Crucial approaches should be introduced within Amazon to reduce the toxic culture and implement a concrete ethical background that will motivate its employees.
• Amazon Company’s Macro Environment Audit The Amazon Company from the findings after interviewing Jeremy Kim and Jonathan White, who are senior managers of the company.
• Analysis of Amazon Recruitment and Staffing The paper will detail a recruitment plan and a selection plan of Amazon, including the tools and strategies to be used.
• Amazon, Inc. Balance Sheet Analysis and Recommendation A balance sheet is a financial statement that reflects what a business owns (assets), what it owes outsiders (liabilities), and its owners (equity).
• Independent Contractors and Amazon: A Legal Study The report views the case of independent contractors who are guaranteed such rights as the right to contract, choose where to work, how to work, and manage their own business.
• Impact of Acquisition: Amazon and Whole Foods The benefits of acquisition between Amazon and Whole Foods cannot be ignored. Both companies may discover new opportunities and improve their current positions in the market.
• Amazon: Company Analysis This paper examines the above elements with a focus on Amazon, which is a globally recognized business located in Seattle, Washington.
• Amazon Inc.’s Consolidation Process and Tax Benefits The paper applies theoretical information on consolidation to Amazon, Inc., by describing its corporate structure, the consolidation process, and tax benefits.
• Amazon Company Supply Chain Management Practices This paper entails a case study analysis of Amazon.com and assesses how the firm has implemented the concept of inventory management.
• Amazon’s Sales and Marketing Strategies This essay explores Amazon’s sales and distribution model and marketing strategies that make it better than brick and mortar stores.
• Amazon Company’s Customer Service Amazoon.com has a very well developed system of customer support and an easy to browse a website that memorizes one’s choices reflect the older requests.
• The Amazon Firm’s Penetration Marketing Strategy Amazon is actively using the penetration marketing strategy. The purpose of this strategy is to convince as many customers as possible to purchase the company’s products.
• Amazon: Impact on the American Economy Amazon is more than just another large company, as it has a deep effect on the US economy. It has a positive impact on the US economy, as it creates thousands of jobs every year.
• The Amazon Firm’s Acculturation in the Middle East Acculturation occurs when someone is introduced to a new culture or placed in one, and they accept, learn, and adjust to the unique cultural context.
• Amazon Relational Database Service The paper states that Amazon Relational Database Service (Amazon RDS) provides a simple way to configure, use, and scale relational databases in the cloud.
• Acculturation in Amazon’s Acquisition Into the Middle East The acquisition of Amazon in the Middle East is subject to acculturation based on different cultural values such as religion, language, and socio-economic values.
• Amazon and Walmart on Collision Course Amazon is the largest digital company in the United States. It began as an e-commerce bookstore but has expanded to a diversified chain.
• Amazon Labor Union from Employee Perspective ALU creates safer working conditions, and enables just cause, the healthy link between the workers and employers will benefit the organization positively.
• The Marketing Implementation Plan for Amazon The US-based technology company Amazon is currently the most prominent online retailer worldwide in terms of revenue and market capitalization.
• Digital Economy: Amazon Prime’s Market Promotion The topic of the use of social media by global companies is significant in the context of discussing the impact of these resources on marketing and business performance.
• Determining the Polynomial Model for Amazon The development of a polynomial model begins with creating a scatterplot using data from Amazon’s net income/loss and sales.
• Amazon: Empowering Businesses and Content Creators to Maximize Success To continually raise the bar of the consumer experience by using the internet and technology to help consumers find, discover and buy anything.
• Amazon and Whole Foods Merger This paper studies the contribution that the acquisition of Whole Foods Amazon has made and what barriers the organization had to face in this process.
• Uses of Virtual Private Network in Amazon Virtual Private Network is a network technology that allows internet security and separates traffic across the open internet by creating an encrypted connection.
• The Battle for Union Rights at Amazon.com, Inc. Amazon workers have been trying to unionize for a long time with no success. This paper will analyze the ongoing struggles of Amazon workers in their pursuit of union rights.
• How Amazon Company Manages Logistics Effectively The article argues Amazon company effectively manages logistics and the supply chain and offers a fast and organized way to store and deliver products.
• Amazon as One of the Best Well-Managed Companies in the World Today, many public and private organizations demonstrate a high level of management and leadership, and Amazon is one of the best examples in the business field.
• Amazon’s Online Marketing Strategy and Brick & Mortar Retail This paper discusses online firms such as Amazon and brick-and-mortar retail stores. The paper looks at the specific advantages of Amazon over brick-and-mortar retail stores.
• Amazon, Coca-Cola, Nescafe: Three Global Brands Analysis Successful global brands hold a strong presence and huge market share internationally. This paper analyzes three global brands – Amazon, Coca-Cola, Nescafe.
• Amazon Flat-Screen TV for Life Amazon Flat-Screen TV for Life is a functional combination of technological progress, creative approach, and unique characteristics, making this product stand out in the market.
• Amazon.com as a Quality Delivery E-Commerce Company Nowadays, it is possible to state that Amazon.com is among those e-commerce companies that provide their clients with the best delivery service.
• Amazon, Microsoft and Google Firms’ Financial Analysis Amazon, Microsoft, and Google generally have positive dynamics of financial indicators, taking into account even some drops in 2012-2015.
• Amazon Workers’ Abuse “Amazon To Let Warehouse Employees’ Families Work Thanksgiving Shifts Too” mocks the ridiculously strict working conditions provided by Amazon to its workers.
• Amazon’s Social Media Services Amazon’s social media services are highly effective as the company understands that the customers are located in different countries and may require an individual approach.
• How to Be Able to Compete With Amazon Company To be able to compete with Amazon company, the company should know how to manage its resources and create an exceptional ideas.
• Investment Research Assignment: Amazon Financial investment is an important part of any comprehensive financial growth. Without financial growth, it is hard to achieve financial growth
• Amazon: Strategy as Simple Rules A striking example of such a successful modern company is Amazon, an American technology company that has developed its activities in various fields and countries.
• Amazon Inc.’s Global Supply Chain & Other Operations Amazon has an extensive network of manufacturers who are partnered with the company and supply it with a significant portion of order volume.
• Amazon: The Brand That Protects Itself To ensure its success in its expansion and in general, the company should capitalize on the unique advantages Amazon already possesses.
• Amazon: The Leadership Strategies The aim of the study is to analyze the leadership strategies of Amazon with the UAE as a potential market to determine the essence of the local market and strategies for expansion.
• Amazon Web Services: Security Practices Review To ensure the security of AWS, several companies perform remote penetration tests that show whether a system is vulnerable to external attacks.
• Amazon Company’s Financial Statement Analysis Amazon is one of the largest companies in the world, with a net worth of over $1 billion. Amazon’s profit margin increased substantially between 2017 and 2018.
• Amazon Web Services Review: Proof-of-Concept Report AWS proved to be the appropriate cloud platform for PHI Engineering Design from the analysis of the pros and cons of the three companies.
• Strategic Audit Analysis of the Amazon Company Amazon’s cost leadership strategy is perfectly working as it has emerged as a top online business. Its online strategy has neglected its physical market.
• Message From Jeff Bezos to Amazon Shareholders Bezos addresses the stakeholders of Amazon, the online shopping platform most famous for selling books. This paper analyzes message from Jeff Bezos to Amazon shareholders.
• Amazon 2016 Annual Report Assessment The paper argues Amazon’s 2016 Annual Report for its shareholders allows evaluation of the company’s strategic management over roughly two decades.
• Amazon.com’s Sustainable Competitive Advantage Amazon.com, Inc. is the largest e-commerce company globally, and whose significant portion of its success relies on locational excellence.
• Customization as a Way of Working Amazon Company Amazon is a company that chooses customization as a way of working, and probably this is the reason it is so successful and famous among people.
• Amazon.com: The State of Information Technology and Management At Amazon.com, the state of information system reveals that the company has gained a competitive advantage as the largest online retailer by using an e-commerce model of business.
• The Amazon Phenomenon: A Strategic Analysis Material review and product experience demonstrate that Amazon tends to be among prominent actors in the marketing framework.
• Organizational Culture and Diversity: Zappos and Amazon This paper attempts to assess the potential effectiveness of the M&A agreement between the medicines retailer Walgreens and American prescription drug provider CVS Health Corp CVS.
• Omnichannel Strategies of Amazon Active use of digital technologies and social services creates a fundamentally new environment in which comfort is very important.
• The Providing of Amazon Prime Wardrobe By providing Prime Wardrobe, Amazon decreases functional and financial types of risk. When a customer can try clothes before buying them, he or she is more likely to order it.
• Reliability of Amazon Reviews According to the research by the ReviewMeta platform, a considerable percentage of all reviews from e-commerce leader Amazon were fake.
• CRM Software in Amazon: Gains The customer related management software that Amazon.com has developed was since its launch one of the most advanced technologies.
• Amazon’s Innovation, Sustainability, Global Market The paper is dedicated to the study of Amazon’s long-term goals and analyzing its strategies for future development.
• Amazon.com Inc.’s Corporate Valuation The company to be analyzed is Amazon.com, Inc., a listed company located in the United States that operates in the technology industry and the cyclical consumer market.
• Amazon: Data Collection and OIP Resting on the data acquired from surveys, Amazon should be recommended to reconsider its strategy for working with clients and improve its online services.
• Cybersecurity for Amazon Web Services Infrastructure This paper gives a detailed description of the best strategies and initiatives to maintain the security of data and services that reside on Amazon Web Services infrastructure.
• Amazon Inc.’s Strategy and Financial Expenditures Considering that studying the experience of market giants can be practically relevant, the essay generalizes on the elements of Amazon’s strategy and financial expenditures.
• Amazon’s E-Commerce Strategy Amazon’s latest IT/ IS strategy is a massive expansion of its e-commerce platform and creation of a new website to further encourage online-shopping.
• Infrastructure as a Service by Amazon The demand for cloud computing is proliferating due to its cost-efficiency, scalability, and simple management.
• Amazon and eBay: E-Business Applications Development Despite the fact that the majority of the online stores were created at the end of the twentieth century, only a few of them possessed the continuing supremacy of Amazon and eBay.
• Amazon’s, Zara’s, Ocado’s E-Business Processes This study explains Amazon’s core business model, discusses the business processes of Zara, and outlines the key strengths and weaknesses of Ocado.
• Apple, Alphabet, Amazon Companies’ Design and Success This paper prepares an executive summary of the strategic and organizational success factors of Apple, Alphabet, and Amazon.
• Amazon Company’s Competitive Influence The need to offer a wide product line forms Amazon’s diversification strategy because the company has strived to reinvent itself through different product offering.
• Amazon.com Inc.’s E-Business Strategy This paper outlines the e-business strategy of Amazon.com, Inc., the largest online retailer in the world, in use in its functional areas.
• Amazon and Yahoo Companies’ Differences Both Amazon and Yahoo! have forged alliances with other companies, with the former forming partnerships with such B & M companies like Office Depot and Toys “R” US.
• Amazon Corporation’s Radio Frequency Identification Amazon can embrace the power of RFID technology to become more competitive in the global online marketing sector.
• Amazon vs. Walmart: Internet in the Retail Industry This paper discusses the recent development of retail through the main aspects of Porter’s Five Forces analysis and the growth of Amazon and Walmart.
• Amazon Dash Wand Product’s Feasibility Amazon launched a dash wand that allows customers to scan barcodes of packages and add the goods directly to their carts.
• Amazon’s Transportation and Logistics Department Amazon is one of the top e-commerce companies selling products to people irrespective of their geographic locations.
• Amazon Company’s Conditions of Use The Amazon company’s conditions of use detail rules that have to be followed by its customers who want to use e-commerce services.
• Amazon’s Supply Chain and Transportation Innovations Amazon focuses on 3 “customer sets” that include “consumer customers, seller customers, and developer customers.” Its supply chain is characterized by significant diversification.
• Amazon Books and Barnes & Noble Competition The paper concerns the rising influence of Amazon at the book distribution market and the competition between Amazon and Barnes & Noble publishing house.
• IMDB, Wikipedia, Amazon Website Performance Tests The analysis shows how IMDB, Wikipedia, Amazon websites work on a low-tier, mid-tier, high-tier phones, and desktop, and scores these websites using the scale at http//ready.mobi.
• Amazon’s Expansion: From U.S. Success to European Market Challenges Amazon’s profit has been boosted by its focus on streamlining operations and delivering better performance along with cost-effective cost reduction strategies.
• Amazon Company: Transportation and Logistics Department Amazon is one of the leading online retailers. The network of cargo and fulfillment facilities in the USA is substantial, which has enabled the company to introduce the prime delivery service.
• Amazon’s Cargo Facilities and Implementation Steps Amazon should establish cargo facilities in Beijing, New Delhi, and Munich and introduce the prime delivery service in these regions, which will require a sound strategy.

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Lessons from Amazon’s Early Growth Strategy

If you’re interested in strategies for scaling start-ups, this episode is for you.

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So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention. Gupta has spent years studying Amazon’s strategy and its founder and former CEO Jeff Bezos.

In this episode, Gupta shares how Amazon upended traditional corporate strategy by diversifying into multiple products serving many end users, instead of having a narrow focus.

He argues that some of Amazon’s simplest business strategies — like their obsession with customers and insistence on long-term thinking — are approaches that companies, big and small, can emulate.

Key episode topics include: strategy, innovation, leadership, scaling, Jeff Bezos, long-term thinking, customer focus.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

• Listen to the full HBR IdeaCast episode: How Jeff Bezos Built One of the World’s Most Valuable Companies (2020)
• Find more episodes of HBR IdeaCast
• Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org .

HANNAH BATES: Welcome to HBR On Strategy , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.

So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention.

Gupta has spent years studying Amazon’s strategy and its founder and former CEO, Jeff Bezos.

In this episode, Gupta shares how Amazon upended traditional corporate strategy by diversifying into multiple products serving many end users instead of focusing more narrowly.

And he argues that some of their simplest business strategies – like their obsession with the customer and insistence on long-term thinking – are approaches that companies, big and small, should emulate.

If you’re interested in innovation strategy, this episode is for you. It originally aired on HBR IdeaCast in November 2020. Here it is.

ALISON BEARD:  Welcome to the HBR IdeaCast from Harvard Business Review.  I’m Alison Beard.

If you had to name the most successful business leader alive today, who would you say?  I can’t hear you from my basement podcasting room, but I would bet that for many of you, the answer is Jeff Bezos, CEO of Amazon.  This is a man who over the past 25 years turned his online bookstore startup into a diversified company currently valued at $1.6 trillion.

Amazon is a digital retailing juggernaut, it’s also a web services provider, media producer, and manufacturer of personal technology devices like Kindle and Echo.  Oh, and Bezos also owns the Washington Post and Blue Origin, a space exploration company.  Forbes tells us he is the richest person in the world.

How did he accomplish so much?  How did he change the business landscape?  What mistakes has he made along the way?  A new collection of Bezos’s own writing, which full disclosure, my colleagues at Harvard Business Review Press have published, offer some insights.  Here’s a clip from one speech that’s included.  The book is called Invent and Wander.

And our guest today, who has spent years studying both Amazon and Bezos, is here to talk with me about some of the key themes in it, including the broad drivers of both the company and the CEO’s success.  Sunil Gupta is a professor of business administration at Harvard Business School and cochair of its executive program, and cochair of its executive program on driving digital strategy, which is also the title of his book.  Sunil, thanks so much for being on the show.

SUNIL GUPTA:  Thank you for having me, Alison.

ALISON BEARD:  So Invent and Wander.  I get that Bezos is inventive.  You know, he created a new way for us to buy things – everything.  How is he also a wonderer?

SUNIL GUPTA:  So he’s full of experiments.  His company and his whole style is known for experimentation, and he says that in so many words that if you want big winners, then you have to be willing to have many failures.  And the argument is, one big winner will take care of a thousand failed experiments.  So I think that’s the wandering part.  But also his experiments are not aimless.  There is a certain thought and process behind what experiments to do and why they will connect to the old, old picture of what Amazon is today.

ALISON BEARD:  And your expertise is in digital strategy.  How does he break the traditional rules of strategy?

SUNIL GUPTA:  So for the longest time the way, at least I was taught in my MBA program and the way we teach to our MBA students and executives, is strategy is about focus.  But if you look at Amazon, Amazon certainly doesn’t look like it’s focusing on anything, so obviously Jeff Bezos missed that class, otherwise it’s a very, very different thing.

And then you’d say, why is it that so called lack of focus strategy seems to be working for Amazon?  And I think the fundamental underlying principle that he’s guiding his whole discussion of strategy is, he’s changed the rules of strategy.  So the old rules of strategy were, the way you gained competitive advantage is by being better or cheaper.  So if I am selling you a car, my car is better of cheaper.  But the inherent assumption in that strategy statement is, I’m selling one product to one customer.  And what Amazon is basically arguing is, the digital economy is all about connection.  We have got to connect products and connect customers.  Let me explain why that is so powerful.

So connecting products, here the idea is, I can sell you, this is a classic razor and blade strategy.  I can sell you a razor cheap in order to make money on the blade.  So I can sell you Kindle cheap in order to make money on the ebooks.  Now, at some level you might say, hey, razor and blade have been around forever.  What’s so unique today?  I think unique today is razor could be in one industry and blades could be in completely different industrys.

So for example, if you look at Amazon’s portfolio of businesses, you sort of say, not only Amazon is an e-commerce player, but also is making movies and TV shows, its own studio.  Well, why does it make sense for an e-commerce player, an online retailer to compete with Hollywood.  Well, Walmart doesn’t make movies.  Macy’s doesn’t make movies?  So why does it make sense for Amazon to make movies?

And I think once you dig into it, the answer becomes clear that the purpose of the movies is to keep and gain the Prime customers. Two day free shipping is fine, but if  you ask me to pay $99 or $119 for two day free shipping, I might start doing the math in my head, and say, OK, how many packages do I expect to get next year?  And is the Prime membership worth it or not?

But once you throw in, in addition to the two-day free shipping, you throw in some TV shows and movies that are uniquely found only on Amazon, I can’t do this math.  And why is Prime customers important to Amazon?  Because Prime customers are more loyal.  They buy three or four times more than the non-Prime customers, and they’re also less price sensitive.

And in fact, Jeff Bezos has said publicly that every time we win a Golden Globe Award for one of our shows, we sell more shoes.  So this is, and he said it in your book, Invent and Wander, also, that we might be the only company in the world which has figured out how winning Golden Globe Awards can actually translate into selling more products on the online commerce.

So this is a great example of the razor being in a very different industry and blade being in another industry.  Take another example.  Amazon has a lending business where they give loans to small and medium enterprises. If Amazon decides to compete with banks tomorrow, Amazon can decide to offer loans to the small merchants at such a low price that banks would never be able to compete.  And why would Amazon be able to do that?  Because Amazon can say, hey, I’m not going to make money on loans, as much money on loans, but I’ll make more money when these businesses, small businesses grow and do more transactions on my marketplace platform.  And I get more commissions.  So again, loan can become my razor in order to help the merchants grow and make money on the transaction and the commission that I get from that.  The moment I make somebody else’s, in this case the banks, core business my razor, they will make a very hard time competing.  So I think that’s the key change, the fundamental rules of strategy and competition in that direction.

The second part of connection is connecting customers, and this is the classic network effect.  So marketplace is a great example of network effects.  The more buyers I have, the more sellers I have.  The more sellers I have, the sellers I have, the more buyers I get, because the buyers can find all the items.  And that becomes flywheel effect, and it becomes a situation where it’s very hard for a new player to complete with Amazon.

ALISON BEARD:  In this diversification that Amazon has done, how have they managed to be good at all of those things?  Because they’re not focused.  You know, they’re not concentrated on an area of specific expertise.  So how have they succeeded when other companies might have failed because they lacked that expertise, or they were spreading themselves too thin?

SUNIL GUPTA:  So I think it depends on how you define focus.  Most of us, when we define focus, we sort of define focus by traditional industry boundaries, that I’m an online retailer, therefore going into some other business is lack of focus.  The way Amazon thinks about is focus on capabilities.

So if you look at it from that point of view, I would argue that Amazon had three fundamental core capabilities.  Number one, it’s highly customer focused, not only in its culture, but also in its capability in terms of how it can actually handle data and leverage data to get customer insight.  The second core capability of Amazon is logistics.  So it’s now a world class logistics player.  It uses really frontier technology, whether it’s key word, robotics, computer vision, in its warehouse to make it much more efficient.

And the third part of Amazon’s skill or the capability is its technology.  And a good example of that is Amazon Web Services, or AWS.  And I think if you look at these three core capabilities, customer focus and the data insight that it gets from that, the logistics capability, and the technology, everything that Amazon is doing is some way or the other connected to it.  In that sense, Amazon, and there’s no lack of focus, in my judgment on Amazon.

Now, if he starts doing, starts making cream cheese tomorrow or starts making airplane engines, then I would say, yes, it’s got a lack of focus.  But one of the other things that Jeff Bezos has said again and again is this notion of work backwards and scale forward.  And what that means is, because you’re customer obsessed, you sort of find ways to satisfy customers, and if that means developing new skills that we don’t have because we are working backwards from what the customer needs are, then we’ll build those skills.

So a good example of that is, when Amazon started building Kindle, Amazon was never in the hardware business.  It didn’t know how to build hardware.  But Bezos realized that as the industry moved, people are beginning to read more and more online, rather, or at least on their devices, rather than the physical paper copy of a book.  So as a result, he says, how do we make it easier for consumers to read it on an electronic version?  And they’re spending three years learning about this capability of hardware manufacturing.  And by the way, Kindle came out long before iPad came out.  And of course, that capability now has helped them launch Echo and many other devices.

ALISON BEARD:  Right.  So it’s the focus on the customer, plus a willingness to go outside your comfort zone, the wander part.

SUNIL GUPTA:  Exactly.

ALISON BEARD:  Yeah.  How would you describe Bezos’s leadership style?

SUNIL GUPTA:  So I think there are at least three parts to it.  One is, he said right from day one that he wants to be a long-term focus.  The second thing is being customer obsessed.  And many times he has said that he can imagine, in the meetings he wants people to imagine an empty chair.  That is basically for the customer. And he says, we are not competitor focused.  We are not product focused.  We are not technology focused.  We are customer focused.  And the third is, willingness to experiment.  And fail, and build that culture in the company that it’s OK to fail.

ALISON BEARD:  What about personally, though?  Is he a hard charger?  Is he an active listener?  What’s it like to be in a room with him?

SUNIL GUPTA:  Oh, he’s certainly a hard charger.  I mean, he’s also the kind of guy, when he hires people, he says, you can work long, hard, or smart.  But at Amazon, you can choose two out of three.  And I think this is similar to many other leaders.  If you look at Steve Jobs, he was also a very hard charging guy.  And I think some people find it exhilarating to work with these kind of leaders.  Some find it very tough.

ALISON BEARD:  Do you think that he communicates differently from other successful CEOs?

SUNIL GUPTA:  So the communication style that he has built in the company is the very famous now, there’s no PowerPoints.  So it’s a very thoughtful discussion.  You write six-page memos, which everybody, when their meeting starts, everybody sits down and actually reads the memo.

In fact, this was a very interesting experience that I had.  One of my students, who was in the executive program, works at Amazon in Germany.  And he is, he was at that point in time thinking of moving to another company and becoming a CEO of that company.  So he said, can I talk to you about this change of career path that I’m thinking about?  I said, sure.  So we set up a time, and five minutes before our call, he sends me an email with a six-page memo.  And I said, well, shouldn’t he have sent this to me before, so I could at least look at it?  He says, no, that’s the Amazon style.  We’ll sit in silence and read it together.  And so I read it together, because then you’re completely focused on it.  And then we can have a conversation.  But this discipline of writing a six-page memo, it’s a very, very unique experience, because you actually have to think through all your arguments.

ALISON BEARD:  You also mentioned the long term focus, and that really stood out for me, too, this idea that he is not at all thinking of next year.  He’s thinking five years out, and sometimes even further.  But as a public company, how has Amazon been able to stick to that?  And is it replicable at other companies?

SUNIL GUPTA:  I think it is replicable.  It requires conviction, and it requires a way to articulate the vision to Wall Street that they can rally behind.  And it’s completely replicable.  There are other examples of companies who have followed a similar strategy.  I mean, Netflix is a good example.  Netflix hadn’t made money for a long period of time.  But they sold the vision of what the future will look like, and Wall Street bought that vision.

Mastercard is exactly the same thing.  Ajay Banga is giving three year guidance to Wall Street saying, this is my three-year plan, because things can change quarter to quarter.  I’m still responsible to tell you what we are doing this quarter, but my strategy will not be guided by what happens today.  It will be guided by the three-year plan that we have.

ALISON BEARD:  There are so many companies now that go public without turning any profit, whereas Amazon now is printing money, and thus able to reinvest and have this grand vision.  So at what point was Bezos able to say, right, we’re going to do it my way?

SUNIL GUPTA:  I think he said it right from day one, except that people probably didn’t believe it.  And in fact, one of the great examples of that was, when he was convinced about AWS, the Amazon Web Services, that was back in the early 2000s, when a majority of the Wall Street was not sure what Jeff Bezos was trying to do, because they say, hey, you are an online retailer.  You have no business being in web services.  That’s the business of IBM.  And that’s a B2B business.  You’re in a B2C business.  Why are you going in there?

And Bezos said, well, we have plenty of practice of being misunderstood.  And we will continue with our passion and vision, because we see the path.  And now he’s proven it again and again why his vision is correct, and I think that could give us more faith and conviction to the Wall Street investors.

SUNIL GUPTA:  Oh, absolutely.  And he’s one of the persons who has his opinion, and you always surround yourself with people better than you.

ALISON BEARD:  How has he managed to attract that talent when it is so fiercely competitive between Google, Facebook, all of these U.S. technology leaders?

SUNIL GUPTA:  So a couple of things I would say.  First of all, it’s always good fun to join a winning team.  And all of us want to join a winning team, so this certainly is on a trajectory which is phenomenal.  It’s like a rocket ship that is taking off and has been taking off for the last 25 years.  So I think that’s certainly attractive to many people, and certainly many hard charging people who want to be on a winning team.

And a second thing is, Amazon’s culture of experimentation and innovation.  That is energizing to a lot of people.  It’s not a bureaucracy where you get bogged down by the processes.  So the two type of decisions that we talked about, he gives you enough leeway to try different things, and is willing to invest hundreds of millions of dollars into things that may or may not succeed in the future.  And I think that’s very liberating to people who are willing to take on the ownership and build something.

ALISON BEARD:  But don’t all of the tech companies offer that?

SUNIL GUPTA:  They do, but if you think about many other tech companies, they’re much more narrow in focus.  So Facebook is primarily in social media.  Google is primarily in search advertising.  Yes, you have GoogleX, but that’s still a small part of what Google does.  Whereas if you ask yourself what business is Amazon in, there are much broader expansive areas that Amazon has gone into.  So I think the limits, I mean, Amazon does not have that many limits or boundaries as compared to many other businesses in Silicon Valley.

ALISON BEARD:  So let’s talk a little bit about Bezos’s acquisition strategy.  I think the most prominent is probably Whole Foods, but there are many others.  How does he think about the companies that he wants to bring in as opposed to grow organically?

SUNIL GUPTA:  So some acquisitions are areas where he thinks that he can actually benefit and accelerate the vision that he already has.  So for example, the acquisition of Kiva was to improve the efficiency and effectiveness of the systems that he already put in place in his warehouse.  And logistics and warehouse is a key component or key part of Amazon’s business, and he saw that Kiva already was ahead of the curve in technology that he probably wanted to have that in his own company.  So that was obvious acquisition, because that fits in the existing business.

Whole Foods is kind of a slightly different story, in my judgment, because I some ways, you can argue, why is Amazon, an online player, buying an offline retail store, Whole Foods?  And in fact, they bought it at 27% premium.  So that doesn’t make sense for an online retailer commerce to go to offline channels.  And I think, in fact, part of the reason in my judgment is, it’s not just Whole Foods, but it’s about the food business, per se.  And why is Amazon so interested in food?  In fact, Amazon has been trying this food business, online food delivery for a long period of time without much success.  And Whole Foods was one, another way to try and get access to that particular business.  And why is that so important to Amazon, even though you could argue, food is a low margin business?

And I would say, part of the reason is, food is something, grocery is something that you buy every week, perhaps twice a week.  And if I, as Amazon, can convince you to buy grocery online from Amazon, then I’m creating a habit for you to come onto Amazon every week, perhaps twice a week.  And once you are on Amazon, you will end up buying other products on Amazon.  Whereas if you are buying electronics, you may not come to Amazon every day.

So this is a habit creation activity, and again, it may not be a very high margin activity to sell you food.  But I’ve created a habit, just like Prime.  I’ve created a loyal customer where you think of nothing else but Amazon for your daily needs, and therefore you end up buying other things.

ALISON BEARD:  And Amazon isn’t without controversy.  You know, and we should talk about that, too.  First, there are questions about its treatment of warehouse employees, particularly during COVID.  And Bezos, as you said, has always been relentlessly focused on the customer.  But is Amazon employee centric, too?

SUNIL GUPTA:  So I think there is definitely some areas of concern, and you rightly said there is a significant concern about the, during the COVID, workers were complaining about safety, the right kind of equipment.  But even before COVID, there were a lot of concerns about whether the workers are being pushed too hard.  They barely have any breaks.  And they’re constantly on the go, because speed and efficiency become that much more important to make sure customers always get what they are promised.  And in fact, more than promised.

Clearly Amazon either hasn’t done a good job, or hasn’t at least done the public relations part of it that they have done a good job.  Now, if you ask Jeff Bezos, he will claim that, no, actually, they have done things.  For example, they offer something called carrier choice, where they give 95% tuition to the employees to learn new skills, whether they’re relevant to Amazon or not.  Pretty much like what Starbucks does for its baristas, for college education and other things.  But I think more than just giving money or tuition, it requires a bit of empathy and sense that you care for your employees, and perhaps that needs, that’s something that Amazon needs to work on.

ALISON BEARD:  And another challenge is the criticism that it has decimated mom and pop shops.  Even when someone sells through Amazon, the company will then see that it’s a popular category and create it itself and start selling it itself.  There’s environmental concerns about the fact that packages are being driven from warehouses to front doors all over America.  And boxes and packaging.  So how has Bezos, how has the company dealt with all of that criticism?

SUNIL GUPTA:  They haven’t.  And I think those are absolutely valid concerns on both counts, that the small sellers who grow to become reasonably big are always under the radar, and there are certainly anecdotal evidence there, small sellers have complained that Amazon had decided to sell exactly the same item that they were so successful in selling, and becoming too big is actually not good on Amazon, because Amazon can get into your business and wipe you away.  So that’s certainly a big concern, and I think that’s something that needs to be sorted out, and Amazon needs to clarify what its position on that area is, because it benefits from these small sellers on his platform.

And your second question about environmental issues is also absolutely on the money, because not only emission issues, but there’s so many boxes that pile in, certainly in my basement, from Amazon.  You sort of say, and it’s actually ironical that Millennials who are in love with Amazon are extremely environmentally friendly.  But at the same time, they would not hesitate to order something from Amazon and pile up all these boxes.  So I think Amazon needs to figure out a way to think about both those issues.

ALISON BEARD:  And at what point will it have to?  I mean, it seems to be rolling happily along.

SUNIL GUPTA:  Well, I think those issues are becoming bigger and bigger, and it’s certainly in the eye of the regulators, also, for some of these practices.  And not only because it’s too big, and there might be monopoly concerns, but these issues will become larger, and any time you become a large company, you become the center of attraction for broader issues than just providing shareholder value.

ALISON BEARD:  Yeah.  So those are weaknesses possibly for the company.  What are some of Bezos’s personal weaknesses that you’ve seen in studying him and the company?

SUNIL GUPTA:  So I think one thing that stands out to me, and at least in the public forums, I have not seen any empathy.  And it’s, I mean, we talk about that the leaders have, should have three qualities.  They should be competent.  They should have a good character.  And they should have compassion.  So he’s certainly very competent.  I mean, he’s brilliant in many aspects, right, from the computer vision and AI and machine learning, to the nuances of data analytics, to the Hollywood production, etc.  He also seems to have good character, at least I have not heard any personal scandals, apart from his other issues in his personal life, perhaps.

Those characteristics of competence and character make people respect you.  What makes people love you is when you show compassion, and at least I haven’t seen compassion or empathy that comes out of him.  I mean, he certainly comes across as a very hard charging, driven person, which probably is good for business.  But the question of empathy is perhaps something lacking right now.

ALISON BEARD:  Yeah.  The other issue is his just enormous wealth.  He did invent this colossally valuable company, but should anyone really be that rich?

SUNIL GUPTA:  Well, I guess that’s, you can say that’s the good or the bad thing about capitalism.  But I think, and again, my personal view is there’s nothing wrong in becoming rich, if you have been successful and done it with hard work and ingenuity.  But how you use your wealth is something that perhaps will define Jeff Bezos going forward.  I think Bill Gates is a great example how he actually has used his wealth and his influence and his expertise and his brilliance into some certain thing that actually is great for humanity.

Now, whether Jeff Bezos does that down the road, I don’t know, whether his space exploration provides that sort of outlet which is both his passion as well as good for humanity, I don’t know.  But at some point in time, I think it’s the responsibility of these leaders to sort of say, my goal is not simply to make money and make my shareholders rich, but also help humanity and help society.

ALISON BEARD:  If you’re talking to someone who’s running a startup, or even a manager of a team at a traditional company, what is the key lesson that you would say, this is what you can learn from Jeff Bezos?  This is what you can put to work in your own profession?

SUNIL GUPTA:  So I would say two things that at least I would take away if I were doing a startup.  One is customer obsession.  Now, every company says that, but honestly, not every company does it, because if you go to the management meetings, if you go to the quarterly meetings, you suddenly go focus on financials and competition and product.  But there’s rarely any conversation on customers.  And I think, as I mentioned earlier, that Jeff Bezos always tells his employee to think of the imaginary chair in which a customer is sitting, because that’s the person that we need to focus on.  Howard Shultz does the same thing at Starbucks, and that’s why Starbucks is so customer focused.

So I think that’s the first part.  And the argument that Bezos gives is, customers are never satisfied.  And that pushes us to innovate and move forward, so we need to innovate even before the rest of the world even sees that, because customers are the first ones to see what is missing in the offering that you have.

And the second I would say that I would take away from Jeff Bezos is the conviction and passion with what you do.  And many times that goes against the conventional wisdom.  And the Amazon Web Services is a great example of that.  The whole world, including the Wall Street Journal and the Wall Street analysts were saying, this is none of Amazon’s business to do web services.  But he was convinced that this is the right thing to do, and he went and did that.

And part of that conviction may come from experiments.  Part of that conviction comes from connecting the dots that he could see that many other people didn’t see.  I mean, that’s why he went, left his job, and went to Seattle to do the online bookstore, because he could see the macro trends as to what the Internet is likely to do.  So, I think that’s the vision that he had.  And once you have the conviction, then you follow your passion.

ALISON BEARD: Sunil, thanks so much for coming on the show.

SUNIL GUPTA:  Thank you for having me. Alison.

HANNAH BATES: That was Harvard Business School professor Sunil Gupta, in conversation with Alison Beard on the HBR IdeaCast .

We’ll be back next Wednesday with another hand-picked conversation about business strategy from Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review.

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The Norton Sampler Tenth Edition

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270 Amazon Essay Topic Ideas & Examples

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• The Rise of Amazon
• What Is the Future of E-Commerce?
• Amazon’s Impact on Traditional Retail
• Diversification of Amazon’s Products
• AWS and the Cloud Computing Industry
• Critique of the Work Environment at Amazon
• Amazon’s Disruptive Innovation Strategies
• Amazon’s Approach to Customer Satisfaction
• How Amazon Prime Revolutionized Shopping
• How Does Amazon Influence Consumer Behavior?
• Woody Allen vs. Amazon Contract Law Case The reasons given by the court were that the defendant and the plaintiff settled their issues in private and the appellant withdrew the case.
• Google Democratic Leadership Style – Compared to Amazon Applying behavioural leadership style theories in Bezos and Schmidt’s case reveals that the Amazon CEO is an autocratic leader while the Google CEO is a democratic leader.
• Amazon Firm’s Personnel Recruitment and Selection Practices However, it is the responsibility of the junior workers to take specific actions, in line with the policies set by the superiors, meant to facilitate the success of the firm.
• Amazon Company’s Risk-Management Strategy The service discussed in the present paper is the retail platform used by the company to compete in the e-commerce business. It should be expanded and moderated in the future to maximize cyber security at […]
• The Process of Information System in Amazon Information systems gather information on market, clients and their profiles, relationship with the company histories as well as information related to advertising.
• Amazon In addition, the level of employment in most economies is has been on the increase in recent years and as such, this would mean that the disposable income of a majority of the members of […]
• Amazon Company Analysis The success of this company can be attributed to its low competitive prices and the simplicity of making purchases from anywhere.
• The Amazon Business Environment Case Study In the case study, Amazon, the leading online retailer, and supercenter, can outdo the competition by the adoption of new IT procedures to enter into the bookselling industry.
• Marketing Information Systems in Amazon The success of the company, particularly the positive experience associated with its use, comes from the vast amounts of data on its customers, which it collects and analyzes.
• Working Conditions That Lead to Stress at Amazon For example, among the methods for evaluating the efficiency of warehouse employees is the indicator of the number of processed packages per hour.
• The Amazon Company’s Organizational Analysis With the organizational structure in place, the managerial control of the Amazon company is made easy. The organizational structure aligns with the corporate diversification strategy of the Amazon Company supporting the plan and its executions.
• Amazon E-Business Model Figure 1: Amazon leads all other e-business models From the definition of Weill and Vitale, one can observe “roles and relations among a firm’s consumers, allies, and suppliers that identifies the major flows of product, […]
• Amazon’s Strengths, Weaknesses, Opportunities, Threats Amazon’s growth in 2018 that surpassed that of the rest of the US e-commerce market solidifies the fact that the company has definite competitive advantages.
• Amazon Inc.’s Use of Consumer Behavior Theory A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.
• Amazon Company’s Dynamics in Home and Host Countries Conversely, the market size of e-commerce in Australia is approximately $27 billion and has been growing, as disclosed in figure 3.
• Amazon Labor Union: Conflict Description Before the formation of the union, Amazon was not as open to negotiations as the workers, which is why the union was formed.
• Consumer Behavior: Amazon’s Kindle First of all, it is relevant to conduct the situation analysis of Amazon in general and the Kindle product line in particular.
• Amazon Corporate Culture Issues Term Paper Problem Scenario: Amazon’s employees report about multiple cases of workplace disregard, the lack of benefits and praise as well as unfair ranking system that creates the need to analyze the corporate culture of the organization […]
• Amazon’s Strategy Implementation The corporation has been a member of the Fortune 500 for most of its existence, but the last ten years saw it rise meteorically to become a part of the daily lives of many people […]
• Evolution of Amazon Business Model In this whole process, it will have to entice the customers to pay for the value and so it is a proposition of what the customer expects in terms of product, how they want it […]
• Amazon: Company Analysis Thus, because of its desire to achieve maximum profit, the company allows itself too much, and this is its weak point.
• Amazon Company’s Logistics Operations The aim of this paper is to analyze the logistics operations of the largest e-commerce company in the world and identify several areas for improvement.
• Amazon’s Innovation Using Information Technology The foundation of the company’s business model is innovative marketing based on media products because of the ability to reach potentially higher numbers of customers in different corners of the globe.
• Amazon vs. Barnes & Noble: Case Analysis The battle between the two publishers started in 2001 with Independent Publishers Group, the second-largest book distributor in the United States, denying Amazon the renewal of the agreement to sell Kindle titles.
• Workers at Amazon Are Not Feeling Motivated Hence, they are dissatisfied with the working conditions, which include the fear of losing the quota, too strict security measures, and the fear of losing pay due to the inability to visit the workplace.
• Amazon Company’s Collaborators and Competitors The most popular categories of Amazon, in which the customers buy most of the products are electronics and books. In the near future, the company is determined to launch a new program, which is aimed […]
• The Corporate Social Responsibilities in Walmart, Amazon, and Apple Inc. The following paper briefly compares and contrasts the corporate social responsibilities, ethics, and diversity in Walmart, Amazon, and Apple Inc. On the Corporate Social Responsibility front, Walmart believes in promoting the business and benefiting consumers […]
• Amazon Company’s Porter’s Five Competitive Forces In fact, most of the products that this firm sells are stored at the suppliers’ warehouses, only picked when it is time to deliver them to the clients. The bargaining power of the customers is […]
• Zappos vs. Amazon Firms’ Cultural Differences Amazon has significantly benefited from Zappos’ knowledge and experience in customer care, which has helped to strengthen the company’s commitment to its customers.
• Target Hires Key Executive Away From Amazon Therefore, the first part of the state’s three-factor test defines that the non-compete clause is unreasonable and has little to do with the threat to the functioning of Amazon’s business.
• Amazon and Girlfriend Collective in Ionology Quadrant This is determined by the size of the customer base a company is interested in pursuing and how these potential customers view the business.
• Amazon Company’s Executives and Shareholders Amazon’s board of directors is not entirely independent from the management due to the fact that Jeff Bezos, who serves as the Chairman of the Board, also happens to be the CEO of the company.
• Amazon.com Inc.’s Transnational Strategy The passion to serve the customer and gain a competitive advantage over numerous contenders was the impetus to innovation and has become one of the pillars of Amazon’s transnational strategy. A prime example to illustrate […]
• Amazon’s Online Shopping and Innovative Delivery The company started as an online seller of books, but later, Amazon became the platform for a variety of goods and services to sell.
• Amazon.com: Vision, Mission and Strategy With this in mind, a satisfactory mission statement should be: Our mission is to run the best online bookstore, irrespective of the products and services that we offer.
• Christian Worldview in the Amazon Firm Accordingly, the mission objective has been incorporated into the organization’s operations via the Christian worldview concept that exacerbates the fundamentals of God as the Supreme Being and supports the principles of truth and justice within […]
• The Amazon Web Service Key Features When it comes to the hardware of the AWS system, there are various concepts that a reader must understand to comprehend the configurations of the Amazon application.
• Amazon’s Competition With Alibaba and Wal-Mart Regarding gross margin, Amazon also showed a steady growth between 2012 and 2016, which is evidence of the company’s strategy to achieve long-term growth is working.
• Strategic Analysis of Amazon.com In this report are analyzed external and internal environment of Amazon.com to assess the firm’s competitive position in the online retail industry to develop a strategic plan.
• Innovation Strategies: Amazon The type of innovation used by Amazon is service innovation that relies on the technological development as the means to improve and expand the services.
• Amazon, Its History, Present, Goal, and Strategies The initial idea of Bezos was to create the largest online shop that would provide the clients with the opportunity of purchasing books.
• Jeff Bezos’s Leadership and the Amazon Revolution The peculiar feature of Bezos is the intention to cooperate with people of different ages in order not to find and buy goods and services but also to find out new ideas and elaborate them […]
• SWOT Analysis for Amazon Company In the recent past, Amazon.com boasts on its strategy of rebuilding and investing in Research and Development, establishment of technology and innovative research centers.
• Amazon and Alibaba: Financial Computation and Analysis Alibaba outperforms its industry in terms of debt-to-equity ratio, which means that the company relies on its own funds to finance its operations.
• Amazon Company’s Strategy Plan The primary purpose of the paper is to evaluate how the proposed plan relates to the actions of Amazon and examine the IS strategy of the company.
• Amazon’ Supply Chain First of all, the sales rate of this company rose significantly, and this organization had to improve its capacity to process the orders that customers placed.
• Selling Products on Amazon: PedalSpark The first issue is whether Amazon offers significant benefits for such companies, and the second one refers to whether e-bikes are popular on Amazon.
• Amazon and eBay Websites’ Security and Payments The only charges for a return or exchange of a television set are the shipping costs, which depend on the location of the customer.
• Amazon Company’s Supply Chain While Amazon invests in the growth and development of new facilities to cover new areas and increases the effectiveness of its operations, it also seeks ways to decrease their cost.
• Amazon Company’s Corporate Strategy One of the major characteristics of Amazon’s corporate strategy is the company’s strict orientation toward the needs of consumers. The aforementioned losses resulted in the occurrence of additional threats to Amazon’s business.
• Amazon.com Inc.’s Five Forces and Recommendations While focusing on more than twenty years of the company’s experience and history as the largest online retailer all over the globe, it is important to conduct the business analysis of Amazon’s case.
• Amazon as a Key Player in Global E-Commerce Market Speaking about the company’s establishment, first and foremost it is essential to point out the character of the relevant time period. One of the key factors that determine the company’s rapid growth and extension is […]
• Innovation Management Plan: Amazon Company It is explained by the fact that the organisation provides the most convenient way to deliver goods, a moderate price, all the necessary information, and a wide variety of options as a result, it has […]
• Walmart, Amazon and Dunkin’ Donuts Customer Relationship This strategy has improved the trust of many customers in the company. This practice has attracted more customers to the company.
• Yahoo and Amazon: Building a Competitive Advantage The management of the Amazon Company realized that its success laid in the B2B strategy, which was modified to function on the customer satisfaction.
• Strategy Choice Available to the Amazon.co.uk With the emergence of new markets in Asia, Amazon.co.uk can partner with China based manufacturers and suppliers to access the Chinese products available in the Chinese market. The aim of the defense position strategy is […]
• Amazon Company’s Environmental Scan The purpose of this task is to conduct an environmental scan of the Amazon company in relation to its quest for survival and success amid business conditions which are increasingly global and tricky to manage […]
• Personal SWOT Analysis: A Prospective Manager in the Amazon Company This analysis is going to reflect on my strengths, weaknesses, opportunities, and threats as a prospective manager in the Amazon Company and actions that I can take to improve my weakness.
• Amazon: Global Strategy Soul used to be a significant online retailer in the UAE and was purchased by Amazon as part of its global strategy.Noon.com is an online retailer operating in the UAE, which has 500 employees and […]
• Amazon’s Marketing Coordinator as a Dream Job The same concerns the schedule; I am more than willing to have a flexible one, where my responsibilities and tasks may change based on the alterations in the environment and the factors associated with the […]
• Amazon Magic Wand Product Description The new product can be called Amazon Magic Wand, and it can be described and analyzed with the help of the STOF model.
• Amazon Company’s Strategic Audit From the analysis, based on the weights assigned, it is apparent that the most important factors affecting Amazon’s business growth and expansion include the growth of Internet usage, the expansion of the e-commerce industry, and […]
• Amazon Company’s Warehouse Management Strategies In firms where the relationship between employees and the management teams are friendly and work oriented, the production levels tend to increase. This seems to define the mission and ambitions of the management team at […]
• Quality Assurance in the Amazon Company The effectiveness with which the software has enabled delivery of services in the company explains why the company has been able to record exemplary performance over the years.
• Amazon’s E-Commerce and Customer Purchase Phases The initial phase of the customer purchase journey is the awareness phase, where the client is alert to the desire and need for a service or a product.
• The Amazon Firm’s Marketing and Sustainability With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.
• Evaluation of Company’s Training: AT&T and Amazon The significant difference between the two companies lies in the number of offered training programs and their professional approach to them.
• Strategic Management at Google, Amazon, Toyota, and Nike Google’s provision of a wide range of free programs and services presents an example of a marketing strategy focused on product delivery.
• Amazon Inc. in Current News and Social Media Over the last semester, the stocks of the company, Amazon Care, the Lay Off of workers, and its hiring process topics were covered in the recent media about Amazon.
• Amazon’s Success: Online Shopping Psychology One of the many factors contributing to Amazon’s success is its thorough understanding of its consumers, which is shown in the layout of its website and the numerous innovations it has brought to online retail.
• Amazon Case Study: Keeping the Fire Hot Amazon’s approach to success demonstrates that Jeff Bezos is a methodical and intuitive thinker. When the proprietor of Amazon wanted to enhance the things that his firm creates and sells consistently, he used systematic thinking.
• Amazon: The Prime 2-Day Delivery In less than 20 years, Amazon has managed to change the way people view online shopping, and one of the factors that enabled this possible was the launch of Prime 2-day delivery.
• Amazon: The Innovative Warehousing Due to the nature of the enterprise, the company invests in supply chain management to enhance the flow of products from the manufacturer to the consumer in the most effective way possible.
• The Use of Digital Devices in Apple, Google, and Amazon Customers need to know the use of the collected information and the degree of protection of such data. The companies also need to secure their routers and those of their clients.
• Amazon: Key Issues in Strategic Management When a corporation works sustainably and responsibly and addresses its environmental and socio-economic implications, this is referred to as corporate social responsibility. Concerning the integration of social responsibility and policy in recommendations for Amazon, it […]
• Amazon Logistics: Takeaways to Action for Others It is considered that, among similar major companies, Amazon’s logistic solutions and innovations are the best and the most effective. Finally, it is never too late to enter the market and offer new possibilities and […]
• The Amazon Conceptual and Categorical Analysis The critical goal of conceptual analysis in SAS for the selected file was to extract the conceptual entities of unstructured text.
• Amazon Inc.’s Sustainability During COVID-19 Pandemic Amazon’s strategies have led to a significant rise in its sustainability due to the competitive advantages they offer to the firm.
• Amazon’s External Factor Evaluation Matrix At the same time, the analysis of opportunities showed that the broad diversification of the company’s services and products is both an advantage and a challenge in the struggle in each sector with several competitors.
• The Amazon Platform Dilemma: Brand Experience Effects Due to this unregulated planform framework, DripIt should assume that any of its products will appear for purchase on Amazon.com with or without the company’s approval.
• Amazon’s Variance Analysis of Deviations However, it should add that before developing a cost reduction strategy, it is necessary to establish a systematic accounting of expenses in all areas of the company and its divisions.
• The Competitive Advantage Strategy Chosen by Amazon The less they pay for a product, the more they want to buy, and this is the trick that provides Amazon with more loyal customers.
• Multiple Regression Analysis for Amazon in 1995-2011 An indicator of the reliability of the polynomial trend was the coefficient of determination R2 – the higher it is, the greater the variance of the data from the set can be covered by the […]
• The Amazon Company’s Analytical Report Finally, Amazon’s international strategy includes constant expansion to the new regions and adaptation to the needs of the locals. In summary, the current research revealed what Amazon’s business-level, corporate-level, and international strategies are.
• What Is the Amazon Effect: Home Furnishings Industry The Amazon Effect refers to Amazon’s expanding prominence in selling, driving out new entrants to the market while reshaping e-commerce overall.
• The Amazon Warehouse Employee Sexual Orientation Discrimination With the mismatch between the aspects of the work at the Amazon warehouse, the demand for the job, the ability to work successfully, and the wants and desires of the employees, it is worth noting […]
• Streaming Entertainment: Netflix and Amazon Prime Video To conclude, Netflix and Amazon Prime have a similar price for the basic subscription, with the latter offering additional discount for students, but each platform has different advantages.
• Amazon’s and Southwest Airlines’ Financial Management The company’s remarkable growth in the retail sector continues to be fueled by the secular shift toward e-commerce. The company’s free cash flow for the year ending in the second quarter of 2016 was $7.
• Analysis of Amazon’s Business Challenges The first group of firms in the retail sector, such as Amazon and Wal-Mart, are not monopolistic entities. In the case of analyzing external concerns surrounding Amazon, these are simply the conditions of the e-commerce […]
• Amazon’s AI-Powered Home Robots The objective of the present plan is to provide a comprehensive analysis and evaluation of the introduction of AI-powered home robots as Amazon’s next disruptive customer product.
• Nike and Amazon Firms’ Branding and E-Commerce On the one hand, it is the responsibility of the company to ensure positive and competent branding of the products internationally.
• Amazon Firm’s Working Conditions and Atmosphere Amazon has grown to become one of the most important companies in the US. These steps will help the IT giant to motivate employees in a much more positive and respectful way.
• Amazon Company’s Warehousing Management In turn, this solution is beneficial for the company, as it reduces the cost of delivery. Nationally, 69% of Amazon warehouses have more people of color living within a one-mile radius than the average area […]
• The Amazon Warehouse Facilities and Safety Hazards Both the daily working conditions and the lack of safety protections in regards to the recent pandemic put the health, safety, and wellbeing of workers at risk.
• Amazon and Tesco: Corporate Entrepreneurship One of the key elements that contribute to the success of the business is the ability to offer a product or a service that is superior to the existing alternatives.
• Occupational Setting: Amazon Facility The demographics of the fulfillment center in question are similar to the organization’s average data across the country in terms of gender, which is approximately 50% of female and 50% of male warehouse workers.
• Amazon Firm’s Financial Management The main reason for this increase in revenues is that, during the pandemic, its sales tripled due to movement restrictions; hence, people were forced to order goods online, and Amazon is the industry leader.
• Amazon’s Success Online and Its Main Reasons The second reason for the company’s online success is its competitive advantage in terms of price and service. For example, Amazon has developed a creative solution to promoting online shopping in India, where only 35% […]
• Customer Convenience Options Competition: Amazon, Walmart, Target, and Lowes For example, Target continuously combines the convenience of Amazon with the shopping experience, such as interactive displays and in-store events, and luxury that its local customers are accustomed to.
• Investing an Imaginary $1,000,000 in Amazon’s Stocks The website was launched in 1995 and immediately rose to the top of the Internet book-related sites. 1 billion in 2019 compared to the previous ending of December 31.
• Comparison of Walmart and Amazon Websites Amazon, which is believed to be Walmart’s major competitor, is the undisputed leader in the e-commerce market. Overall, Walmart is an underdog in e-commerce since the company is inferior to rivals in brand image.
• Amazon’s Strategic Management To retain this position, the company must be strategic in its operations. Amazon will continue to be the largest e-commerce retailer if it remains adaptable and is able to conveniently deliver what customers expect.
• Amazon Company’s Acquisition Risk Analysis Since Amazon is one of the largest companies in the world highly sensitive to cybersecurity risks, it would be appropriate for the company to use the best provider regardless of the price of the solution.
• Amazon Inc.’s Business Profile and Cybersecurity On the contrary, Amazon has continued to rise in the industry and has expanded from selling only books to trade in nearly any product and providing various services.
• Amazon.com Inc.’s Performance Analysis via Charts It is vital to continue this trend and keep a closer look at the profitability of services in relation to their size.
• Amazon Go and Amazon Elements Services Creation The initiative of Amazon to diversify their services by creating Amazon Go and Amazon Elements was appropriate from the perspective of the company’s favorable position on the market and the available resources.
• Biblical Principles in Addressing Amazon’s Mistreatment of Employees Many employees have been diagnosed with the virus since the warehouse is an ideal place for the spread of the disease.
• Jeffrey P. Bezos’ Strategic Report on Amazon Company In the latest letter to Shareowners published on the company’s website, Amazon CEO Jeffrey P. These forward-looking projects are essential for society and allow the company to maintain its competitive advantages.
• Cloud Providers: Amazon Web Services and Microsoft Azure The two selected cloud providers are Amazon Web Services and Microsoft Azure, which are in the top 5 largest providers in the United States.
• The Amazon Company’s Success Reasons The positive impact Amazon has on the users is that the platform provides a vast selection of products and services and the opportunity for each client to evaluate and give feedback on the product.
• Amazon Adds 11 More Cargo Jets to Its Growing Air Fleet The corporation’s status in the market as one of the Big Five companies in the United States allows it to innovate and take bold actions to increase the quality of its services.
• Reinventing E-Commerce: Amazon’s Bet on Unmanned Vehicle Delivery When the Internet secured customers’ safety and provided a decent connection, the barriers to enter the market were removed, giving rise to Amazon, eBay, and Dell.
• Internet Recruiting and Job Posting: Amazon, Schneider, Indeed, Simplyhired and CapraTek This presentation assesses the various job postings and sites overview of such companies as Amazon, Schneider, Indeed, Simplyhired, and CapraTek.
• Amazon’s Occupational Safety and Health Administration The story of one of the Amazon workers presents the company as a firm that does not value ethics in its strategic scheme. It is a matter of ethics to prioritize the employee’s well-being and […]
• Amazon Delivery Processes Overview The purpose of this paper is to talk about the Amazon delivery processes and discuss their positive and negative sides. This allows the company to remain the first in the world and become an example […]
• Investing in Amazon, Sirius XM, FedEx, Sprint and USAA For the given portfolio, the amount of $10K was used in order to invest into the stock and shares of the companies in question.
• Amazon Empire. Pros and Cons of Company Policy The purpose of this documentary was to explore the goals and motives that drive the company and its head, Jeff Bezos, on the path to progress.
• Amazon as a Delivery Service in the UK The purpose of this paper is to analyze the motivations, market conditions, and the capacity of Amazon to establish itself as a new leader of courier deliveries, using Firm theory.
• Worldwide Amazon Marketing Expenditure Bezos’ Blue Origin has been created specifically for the presence and growth in the space sector, thus introducing both the dominant player in the space sector and a new area for Amazon.
• E-Commerce: Amazon.com Analysis and Recommendations A brief history of Amazon.com Goals and objectives of Amazon.com: The main goal of Amazon.com is to become one of the most secure and customer-friendly places on the internet, where customers can find and […]
• Tesla and Amazon: Company’s Web Information and Employee Benefits This issue could be seen on many websites, and it creates obstacles for the employee in the process of evaluating the position information, despite the idea of the company’s interest involved.
• Giving Value and Retaining Customers: Amazon Company The company has taken advantage of opportunities created by the internet, by setting up a powerful website to sell books and other products directly to customers online.
• Barnes & Nobles, Amazon and Border Overall, the Amazon website is well organized and has a combination of text, book covers and links that expound on authors, the books and the selling price.
• Amazon Company’s Dynamic Pricing Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations.”The forces of supply and demand are leading variables that dictate pricing.
• Amazon’s Online Storage Facilities But the results of that worthwhile investment have been written in the books of history due to the way it has continued to transform the world.
• Amazon Inc.’s Infrastructure and Security In order to explain the rationale for upgrading the logical and physical layout of the network, it is necessary to look at the current system to help identify the weaknesses that need to be addressed.
• Vodafone & Mannesmann and Amazon & Netflix Mergers Analysis Specifically, the concept of a merger will be defined, followed by an example of a successful merger performed in the global economy recently.
• Amazon: An E-Commerce Retailer A strong brand image helps in taking on the competition and also provides a competitive edge to the company in the online retail industry and helps in attracting more dedicated as well as curious customer […]
• How the Internet Has Affected Amazon.com Looking at its location, and with a wide range of products it deals with, coupled with a high demand for its products in the world market, we have to appreciate the role played by the […]
• Amazon’s Transportation Improvement Plan The supply chain utilized by the company enables creating transportation opportunities from the place of the product’s origin to the location of consumption in the shortest period.
• Amazon: Public Policy Issues It is hard to believe that the company, which is currently viewed as one of the titans of e-commerce, was born only twenty-five years ago and made its first steps in a small garage of […]
• Amazon’s Consumers of Physical vs. Digital Books E-books have become a potent force in the publishing market due to the advancement of technology and the numerous advantages they offer.
• Amazon: The Champion of Customer-Delivered Value This paper gives a detailed analysis of the organization’s market share and pricing decisions. The above discussion has revealed that Amazon is a leading player and competitor in the American e-commerce industry.
• Amazon Company’s Innovations & Strategy in Context The passion to serve the customer and gain a competitive advantage over numerous contenders was the impetus to innovation and resulted in the creation of such products as Alexa, Dash Button and Amazon Prime.
• Amazon Fire Tablets: Recommendations for 2019 This report aims to analyse the state of the tablet market and Amazon’s place in it in order to make recommendations for the future of the Amazon Fire.
• Stakeholder’s Equity of Amazon On the contrary, equity financing is referred to the sale of shares of the company to investors to increase the working capital or to finance an acquisition.
• Amazon and eBay: Marketing Information System Comparison Novikova notes that the establishment of such a system requires the determination of customers’ needs, the identification of the data along with the means of its protection, and the development of a structure.
• Amazon Go Company’s Diversification Strategies For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company’s performance: “Amazon’s performance in the […]
• Amazon Inc.’s Development, Structure and Fun Facts Over the years, the company has created numerous partnerships with notable brands in the United States and across the world in an effort to acquire a bigger share of the highly diverse and competitive global […]
• Amazon: Transnational Corporation in Online Retail The fact that the corporation involves its clients in the process of production of content is also worth noting, and it differentiates the enterprise from many others.
• Amazon Inc.’s International Operations and Ethics Amazon regularly conducts audits for its suppliers and members of the supply chain internationally to make sure that these standards are followed by the company’s partners and to identify areas for improvement.
• Amazon.com and Business Transformation In the initial period of the company’s operations in the online platform, it failed to develop a large market share. The development in IT influenced the company to assume diversification in its processes to harness […]
• Amazon.com Inc.’s Crisis and Relational Leadership Select a specific company and identify one potential crisis and gives a summary to the President/CEO of the steps the company should take to prepare for the specific type of crisis.
• Amazon Company: Global Organization of Labor The company is known for its anti-union policies, and it has a long history of fending off labor unions of the USA from the moment of its creation in 1994.
• Amazon Company’s Activity Analysis The debt was issued with a 10-year maturity and the coupon rate was 4 %. The company also sold equal $1 billion pieces of 2.
• Amazon.com Case Analysis: 2007- Early 2009 On the other hand, through standardizing the company has been able to uniform products and website design options for all customers.
• Amazon Drones: New Delivery Project Amazon intends to start the use of drones in foreign countries, and Kelly Services’ assistance is necessary to develop the hiring process globally.
• Amazon.com Inc.’s Cash Flow Statement in 2007 From the table, in 2006, the net cash flow used in financing activities amounted to US$ million. From the table, in 2006, the net cash flow used in investing activities amounted to US$ million.
• Amazon and eBay E-Business Applications Development
• Amazon.com Inc.’s Mobile Technologies
• Amazon.com’s Popularity and Users Forecasting
• Amazon Corporation as a Monopolist and Innovator
• Amazon Company: Experience With Mechanical Turk
• Amazon.com’s Sustainability Investment Plan
• Amazon.com Inc.’s Effective Channel Design
• Amazon’s, Macy’s and Target’s Strategic Priorities
• Amazon.com’s Innovations for Competitive Advantage
• Amazon Company’s Operations Approach
• Denver as a Host City for a New Amazon Headquarters
• Amazon Company’s Headquarters in Denver
• Amazon Company’s Algorithmic Pricing Analysis
• Amazon Company’s Growth Strategies
• Amazon Company Management and Strategic Plan
• Amazon Company’s International Trade
• “Amazon Laws” and Taxation of Internet Sales
• The Health Impact of Amazon Company
• Amazon Company’s Acquires of Whole Foods
• Amazon Company: E-Reader Market Dominance Battle
• E-Commerce Giant: Amazon Company
• Amazon Dash Button Commercialization Marketing Plan
• Amazon Coins as the New Type of Currency
• The Amazon Strike and German Trade Union Culture
• Amazon’s Channel Design and Partnership
• Amazon and Netflix: Movies Delivery
• Amazon.com: E-Commerce Marketing Plan
• Amazon.com Website Products Marketing
• As Vast as the Amazon
• Amazon.com and Bankruptcy
• Amazon: Maintaining Long-Term Market Leadership
• Amazon.com Marketing Efforts
• Amazon Shares Surge After Surprise Profit
• Amazon’s E-Business Platform
• Value Chain Analysis for Amazon
• Working Condition Problems in Amazon Company
• Cloud Computing and Amazon Web Services
• How Amazon Diversifying Its Business Portfolio
• Wal-Mart and Amazon Competition
• Amazon Web Services
• Amazon.com Strategic Management
• Costco and Amazon Companies: Management Strategies
• Amazon and Aldi’s Market Positions
• Company Supply Chain of Amazon and Mobil Oil
• The Strengths and Weaknesses of the Amazon Firm
• Amazon.com Competitive Strategies
• The Leadership of Amazon
• E-Commerce: Amazon.com
• Security Measures for Amazon.com
• SWOT Analysis of Amazon
• Amazon Company’s Marketing Managment
• The Reasons for Amazon’s Evolution of Supply Chain and Distribution Systems in the United States
• Amazon Company’s Marketing Strategies
• Amazon’s Business Model
• An E-Business Analysis of Amazon.com
• Amazon: E-Commerce Analysis
• Critical Analysis of Commerce Platforms Amazon and e-Bay
• Success of Amazon
• Amazon’s New Store: Utility Computing Case Study
• Strategic Market Management at the Amazon
• E-Commerce and Competitiveness: Amazon.ca and Chapters.Indigo.ca
• Amazon and Third Party Suppliers
• Database Application at Amazon
• The Amazon Effect and the Future of Retail Business
• The Benefits of Having Amazon Prime
• Amazon’s Invasion of the Online Sales Market
• Tax Evasion on the Example of Starbucks and Amazon
• Business Structure of Amazon Company
• The Customer Relationship Management Strategy of Amazon
• Costco Reaction to the Amazon Threat
• Overview of Amazon Strategic Environmental Scanning
• Amazon’s Business Model
• Amazon as a Great Online Shopping Mall
• Examining the Monopoly Question of Amazon
• External Assessment of Amazon Inc.
• The Brink of Bankruptcy: Case Analysis of Amazon
• Critical Success and Amazon’s CRM Initiative in Past Years
• History of Development: The Amazon of Innovation
• Did Amazon Succeed in China?
• Amazon’s Delivery Drones in the National Airspace
• New Technology of Amazon to Reinvent Old Business Model
• An Advertisement for the Furby on Amazon
• From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior
• Yahoo and Amazon: Building a Competitive Advantage
• Walmart and Amazon’s Business Models and Business Strategies
• Amazon’s Puzzling Long Run Pricing Strategy
• The Tax Strategy of Amazon in Europe
• The Key Strategy Implementation Efforts at Amazon
• The Information Systems of Amazon Inc.
• The Impact of E-commerce Strategies on Firm Value: Lessons From Amazon
• SWOT Analysis Measurement of Amazon’s Current Position
• Strategy and Competition Strategy: Amazon’s Business
• Quality Management of Amazon E-Commerce Business
• Marketing Analysis of Amazon and Alibaba Group Holding Limited
• Key Success Factors for Amazon vs. eBay
• Jeff Bezos: The Founder of Amazon
• Economies of Density in E-commerce: A Study of Amazon’s Fulfillment Center Network
• Competitive Profile Matrix Analysis: Walmart and Amazon
• Amazon: Dominating Pricing and Consumer Perception
• An Analysis of the Four Action Plans for an Aggressive Marketing Strategy to Expand Amazon
• Quality Assurance Questions
• Commerce Research Ideas
• Growth Strategy Titles
• Customer Service Essay Titles
• Marketing Research Research Ideas
• Competitive Strategy Research Ideas
• Business Intelligence Research Topics
• Operations Management Essay Titles
• Chicago (A-D)
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IvyPanda . (2024) '270 Amazon Essay Topic Ideas & Examples'. 21 February.

IvyPanda . 2024. "270 Amazon Essay Topic Ideas & Examples." February 21, 2024. https://ivypanda.com/essays/topic/amazon-essay-topics/.

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IvyPanda . "270 Amazon Essay Topic Ideas & Examples." February 21, 2024. https://ivypanda.com/essays/topic/amazon-essay-topics/.