SEO case studies

30 Best SEO Case Studies: Real Examples & Results That Work

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How would you like to read the best SEO case studies ever published?

More importantly, how would you like to copy the best practices in search engine optimization that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 30 SEO case study examples along with the results and key findings. By studying these SEO case studies and applying the lessons learned on your own site, you can hopefully achieve similar results for your SEO campaigns.

Table of Contents

Best SEO Case Studies

How i increased my organic traffic 652% in 7 days  – backlinko seo case study, seo investment – google search central case study.

Find out how an investment in SEO and implementing applicable structured data can improve user experience and increase organic traffic on Google Search.

How to Create a Squeeze Page That Converts at 74.5%  – Gotch SEO Case Study

See how Nathan Gotch used 9-step approach to create a squeeze page that converts at 74.5%. The tactics revealed in this case study also boosted another one of the pages by 69%, so you know it’s a proven method that works.

From 126 to 121,883 Unique Visitors in Under 6 Months – Ahrefs SEO Case Study

This SEO case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your business competitors to develop higher-quality content that will gain a huge amount of traffic and convert those readers into customers. Read it to find out exactly what Northmill did during an SEO campaign to go from 126 unique visitors to 121,883 in under 6 months.

Ranking in 24 Hours in the Competitive SEO Niche – SEO Chatter Case Study

This case study was a partnership between SEO Chatter and Keyword Chef. It shows you how much organic traffic and money was earned by publishing 45 blog posts based on keywords found with the Keyword Chef tool. You’ll also discover the steps taken to get those posts to rank in the top 10 positions on Google within 24 hours or less after publishing.

From 0 to 75,000 Visits A Year – Ryan Darani Case Study

Find out complete details on the challenges, limits, budgets, and timeframes for a client that went from 0 clicks per day to now 300-400 on average with only 60 pieces of content on the site.

How We 4x’d Traffic and Doubled Revenue in E-Commerce – Diggity Marketing SEO Case Study

Diggity Marketing is also featured on my SEO secrets page and is a good resource for more SEO success case studies.

6-Step Process That Generated 150,732 Visits  – Robbie Richards SEO Case Study

In this SEO case study, you’ll learn a repeatable 6-step process that one SEO marketer used to get his client to #1 in Google. This strategy helped him outrank big name brands like Mashable, and increase organic traffic by 11,065% in just 6 months.

Scaling an Outdoor Niche Site to a $175K Exit – The Website Flip SEO Case Study

Get a complete month-by-month breakdown of how one business bought a website on Flippa and scaled it for a $175,000 exit. You’ll learn every step they took with SEO and site improvements from day one of the purchase at $23,000 and the sale 22 months later, all while making $100,938 revenue on top of the final sales price.

How Long Does It Take to Rank for A Keyword  – Bloggers Passion SEO Case Study

Find out how long it really takes for a keyword to hit the first page of Google in this case study. SEO for a new post can take some time to kick in before the page generates thousands of visitors from search. But how long do you have to wait? Is it one week, 30 days, or longer? Read this data-packed example to find out as well as get actionable steps you can take to speed up the ranking process.

Traffic Improves SEO and Affects Google Rankings – Cognitive SEO Case Study

This company tracked a strong correlation between a spike in traffic from a Reddit post to an increase in Google rankings for an ultra-competitive keyword. Find out how they experienced a boost from the 74th position to the 8th in Google search results in just one day.

$780 Revenue In Month 1 with An Aged Domain – Stream SEO Case Study

This is an ongoing case study of a website built on an aged domain. In this first post, you’ll learn how the aged domain was resurrected and what SEO steps were taken in the first month to generate $780.

Large Images In Google Search – Google Search Central Case Study

How i increased seo traffic by 600% in 24 months  – wordstream seo case study.

The author of this case study took a site from 20,000 monthly visitors to over 150,000 (a 600% increase) with mostly on-page SEO updates and internal linking methods. He even unpublished 90% of the content on the blog. Learn the four SEO techniques that he used in the right way to explode the search traffic.

A Case Study of Winning in Local SEO  – SEMrush Blog SEO Case Study

How to 4x organic traffic in 6-months using pure seo basics – authority builders seo case study.

This is an interesting case study on SEO because the site that was studied had increased organically from 7,000 visitors per month to about 68,000 between January to April. The site owner was doing a lot of things right but many simple things were also being done wrong. Find out here how you don’t need fancy SEO tricks to get high rankings and traffic to your blog or website. Once the author performed a technical SEO audit and put into place some off-page optimization strategies like link velocity, anchor text ratios, and relevance, the site’s traffic quadrupled in the next 6 months.

How to Rank in the First 2 Results on Google – Leanne Wong SEO Case Study

How to 14x search traffic in 8 months – matthew woodward seo case study.

Matthew Woodward is an expert in search engine optimization and he publishes a lot of SEO case study examples. This one in particular is worth the read because it shows you how SEO doesn’t have to be complicated to get exponential results. Inside, you’ll learn how to create a strong plan of action based on 7 steps. Using these same strategies in this case study, the author We increased traffic on an affiliate website from 2,732 visitors per month to 38,420 in just 8 months (14x higher or 1,306% to be exact).

Data-Informed Strategy Delivers Results – Rise Interactive SEO Case Study

This is an SEO case study for the American Egg Board (AEB), a U.S. The AEB is best known for its long-running slogan, “The Incredible, Edible Egg”, and the Just Mayo scandal. The AEB relies heavily on organic traffic to drive awareness; however, it was experiencing a steady decline in traffic and organic visibility, year-over-year. Learn how the Rise Interactive agency used an integrated site-wide keyword strategy, an SEO-first approach on the site structure, and ways to capitalize existing SEO equity to generate an 87% increase in mobile traffic and 22% improvement in desktop traffic.

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58% – TopRank Marketing SEO Case Study

Organic visitors increased by 87%, located in target local cities – wastecycle seo case study.

The client behind this case study is Wastecycle, a sustainable waste management company that provides a recycling and waste management service. Wastecyle wanted to get more business by reaching customers looking for local skip hire and Hallam digital marketing agency provided local SEO strategies to achieve this goal. Read the SEO case study to find out how the agency generated an 87% increase in organic visitors in local cities, 150% increase in clicks for the targeted term “skip hire”, and 297 varied phrases achieving page one rankings on Google.

How We Ranked on the First Page of Google for 4 Competitive Keywords in Just 8 Months – OutreachMama SEO Case Study

Design modo penalty removal boosts organic traffic by 61.79% – reposition seo case study.

This is a good SEO success case study to read because it focuses on Google penalty removals. You can skim through in less than one minute too. Design Modo, a resource for digital designers and developers, had an apparent partial penalty that had gradually decreased its organic traffic month on month. Reposition SEO agency got involved and found out that the root of the penalty was due to Design Modo’s outbound links rather than the usual inbound links. After a few tweaks and a reconsideration request to Google, the organic traffic increased 61.79% along with an 86% improvement in all keyword rankings.

An Increased In Total Organic Users By 555% – Victorious SEO Case Study

This case study follows the journey of Oji Vape, a wholesale vaping supplied company, that initially got burned by an agency that used outdated SEO tactics that no longer applied to Google’s constantly evolving algorithms. After switching to Victorious SEO agency, Oji Vape experienced a 555% increase in organic visitors within 8 months. This has translated to a 745% improvement in goal completions that took into account sales inquiries by phone and online form submissions. Find out what Victorious did to achieve these amazing results.

Content Strategy for a B2B Furniture Supplier – Web Talent Marketing SEO Case Study

313% more organic traffic with real examples – from the future seo case study.

This case study examines the SEO results from 3 different websites, in 3 totally different niches, that all have different conversion metrics for “success.” Learn what steps were taken to run an SEO campaign for each website to meet the key goals for success.

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes – Moz SEO Case Study

A 48% boost in year-on-year organic traffic – brand new copy seo case study.

This case study focuses on Field & Lawn, a marquee hire company that operates throughout the UK. As a result of the hired agency’s efforts, Field & Lawn saw a 48% increase in Year-on-Year traffic, a 5% reduction in bounce rate, and a significant ranking improvement for almost all 42 targeted keywords. Find out what methods were used to gain these increases in visibility and how you can copy them for your own success.

How I Ranked 1800+ Keywords on Page 1 of Google in Just 6 Months – Shane Barker SEO Case Study

7 steps to 197,514 monthly traffic – apollo digital seo case study.

In this SEO case study, you’ll discover the step-by-step formula of the entire search engine optimization process that Apollo Digital uses to rank its clients’ websites. This study in particle focuses on a SaaS business process management software and how it went from around 8,000 monthly visitors to about 200,000 in less than 2 years. You’ll get everything explained in detail like the content writing process, interlinking strategies, visual improvements, headline tweaking, and of course, SEO tactics.

Read More Case Study Examples

I also have more digital marketing case studies with real results from other industry experts that you can study and use to improve your online marketing campaigns:

What Is an SEO Case Study?

An SEO case study is an in-depth study of search engine optimization in a real-world context. It can focus on one SEO tactic or a group of SEO strategies to find out what works in search engine optimization to improve traffic and organic visibility.

Are Case Studies Good for SEO?

Case studies are good for SEO because you can learn about how to do search engine optimization in an effective way. Instead of just studying the theory of SEO, you can learn from real examples that applied SEO methods to achieve success.

Summary for the Best SEO Case Studies

I hope you enjoyed this list of the best SEO case studies that are based on real-world results and not just theory.

As you discovered, the SEO case study examples above demonstrated many different ways to perform well in search engines. By studying the key findings from these examples, and applying the methods learned to your own site, you can hopefully achieve the same positive outcome. New SEO success case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on search engine optimization.

SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings.

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14 SEO Case Studies: Challenges, Solutions & Results

Christina Lyon

Take inspiration from these successful SEO case studies to rise through the ranks.

Here, you’ll find: 

  • What exactly an SEO case study entails
  • A handpicked roster of stellar case studies to inspire
  • Unique SEO tactics that led to big results
  • How case studies can benefit your biz

Constant keyword research, consistent   content writing , user-friendly web design, backlinking … so much goes into a solid search engine optimization (SEO) strategy.

What’s more, you might invest a ton of efforts into all these tactics but still struggle to get anywhere near the top  of search results.

Two pieces of good news: You’re not alone, and there are ways to get your rankings where they ought to be.

Reading over a good SEO case study can help inspire new strategies and show you what’s possible with the right plan in place.

To give you a head start, we’ll cover dynamic SEO success stories from HawkSEM as well as other agencies. We’ll share the best tactics, common challenges to overcome, and results to support your marketing efforts. 

Get ready to ramp up your SEO.  First, let’s get back to basics.

What is an SEO case study?

An SEO case study highlights how a consultant or agency partnered with a specific client to drive significant, notable SEO results .

When brands want to beef up their SEO strategy, they often partner with an SEO agency or professional to help them achieve desired outcomes.

A case study helps paint a clear picture of how a brand went from point A to B on the search engine results page, or SERP   — with “B” being results like skyrocketed organic traffic , greater conversion rates , and high keyword rankings. 

But SEO isn’t the same for every brand. Sure, there are overarching categories like content and keywords. But different niches, budgets, and goals distinguish SEO tactics and results across the board. 

Reviewing an SEO case study helps you identify success markers and the strategies used to achieve that success.

With these insights, you can glean tips and tactics to apply to your brand’s SEO strategy. 

14 SEO case studies for top-ranking inspiration

Thousands of monthly traffic hits, 2X conversion boosts, and pumped-up keyword rankings are just a few of the incredible results our clients have experienced with the right SEO services. 

But you’ll notice each brand comes with a unique challenge that informs the right SEO strategy for them. 

  Moneta Group catches local leads with triple-boosted keyword portfolio

Moneta Group has over two decades of experience in the wealth management space. Still, competition increased over time, so we needed to study those competitors and their keywords closely. 

While Moneta wanted to improve national keyword rankings overall, their top priority was to stand out in four local markets.  If you’re also looking to boost visibility in your area, then check out the strategies used in this local SEO case study . 

Strategies:

  • Local SEO – We built geo-specific web content to capture potential wealth management clients in the four areas Moneta Group was interested in. On top of that, our beefed-up citation profiles for each office helped solidify independent local ranking signals. 
  • Competitive analysis to fill keyword gaps – Moneta still wanted nationwide keyword rankings, so we had to review their competitors to see what was missing. We identified keywords with the lowest competitive metrics and organized them into a brimming content calendar to rank for each one. 
  • Content optimization – Moneta had a ton of great content on its website, but it needed a revamp for Google and new audiences. We conducted ongoing, on-page optimization , including backlinking and keyword development. 

Results: 

  • 326% increase in net organic keyword portfolio
  • 164% increase in organic keywords in positions 1-3
  • Over 23% increase in Google Analytics goal completions

  Escape the Room makes a real impression — 4 million, to be exact

With locations across 18 cities and 10 years of industry expertise, Escape the Room is a leader in the live game and entertainment industry. With all those locations to manage, their marketing initiatives fell behind. 

They had a substantial base but needed strategic input to maintain a strong digital footprint. 

Strategies: 

  • Metadata revamp – Escape the Room had 16 different locations, and not every website contained optimized metadata. But crawlers dive into these details, so they deserve some attention. That’s why we added new SEO elements like title tags and meta descriptions to keep Google happy. 
  • Speedy load time – Slow site speed can send your audience packing after just a few seconds. We dove into each website’s assets to remove anything clunky and decrease load time. This also improved mobile responsiveness. 
  • Quality content creation – From team-building ideas for company staff to escape room tips and tricks, there was no shortage of relevant content to create for Escape the Room. We paired new pieces of content with fresh, snazzy website designs to attract information-seeking readers, planting the seeds for conversion later on. 
  • Achieved an account-wide peak of 62% impression share
  • Hit a record number 4 million monthly impressions
  • Reached an all-time-high account-wide ad position of 1.1 for the brand

  DesktopReady waves hello from the top of the SERPs

A new website launch caused DesktopReady to experience a traffic slump, despite being a leader in their industry with over 1 million users on their desktop-as-a-service (DaaS) solution. How could they maintain their leading position in this space with endless competition and minimal organic traffic ?

We knew what we had to do. 

  • Technical SEO audit – New website launches sometimes miss the mark with SEO. We conducted a full audit to catch all issues affecting the site’s appeal to SERPs . 
  • Content all around – We optimized old content with new targeted key terms and created new content to target more qualified leads and foster website traffic . 
  • SEO support for social media profiles and YouTube – Believe it or not, your social profiles matter, too. So, we optimized DesktopReady’s social media to complement its strong web content and backlink profile. 
  • Increased users by 409%
  • Grew backlinks from 822 to 1,340
  • Jumped from 4 to 468 terms in SERP rankings

Keyword revamps, backlink strategies, and content creation are not the simplest tasks to complete on a marketer’s endless to-do list. Luckily, an SEO agency can check all those boxes for you. 

  Honda doubles traffic and reaches 30 million people

Honda Motor Co. wanted to promote their new Civic hatchback and Accord models to South American audiences. The problem? They were competing for keywords with their dealership partners. 

On top of that, Honda just wasn’t reaching their target demographic with their existing content. 

  • New and improved keyword targets – We needed to get Honda and its dealers on the same page. So, we looked at the digital marketing goals for all parties and created new keyword targets for each to follow. 
  • Audience research – Honda had a target demographic, but SEO campaigns just weren’t reaching them. We sat down to discuss the brand’s unique selling points and linked them to their customers’ needs via tailored SEO content and keyword research . 
  • 30% decrease in CPC (cost per conversion) 
  • 40% increase in dealer inquiries
  • 200% increase in traffic

  Zephyr sees massive gains in lead volume and market share

When leading SaaS company Zephyr came to us, their digital marketing strategy was across the board and lacked cohesion. With campaigns and goals in place, they needed help reigning everything into a sharp message and aligned approach. 

With so many team members and initiatives at play, everyone was hamster-wheeling and struggling to stay caught up. 

This lapse in cohesion created a hodgepodge of mixed messaging, and, not surprisingly, they weren’t bringing in as many qualified leads as they desired. 

  • Big picture strategy: The first thing we did was get everyone on board about how to organize each and every initiative to work together cohesively. With an aligned, collaborative vision, we created a more unified strategy for all digital marketing campaigns.
  • Landing page redesign and optimization: We tackled creative from the get go and redesigned a landing page that was working against Zephyr by not engaging its visitors. Plus, the lead form was long and convoluted. With an engaging, dynamic new landing page design and a more efficient lead form, Zephyr saw immediate results–we’re talking double the lead volume than the original landing page. 
  • 100% increase in Zephyr’s lead volume with the new landing page
  • $250 decrease in CPA

  Career Group Companies boosts job applications with keyword revamp

Imagine you’re an employer with a ton of job listings, and you aren’t receiving any applications. Career Group Companies , a staffing agency, faced this problem. The culprit? Less-than-stellar SEO was hiding their listings from prospective candidates. 

We got to work with tried-and-true SEO tactics to improve the brand’s connection with their audience, drive more traffic, and improve application volume.

  • Keyword portfolio expansion – We needed to understand why people looking for certain jobs weren’t landing on Career Group Companies’ listings. The answer was a few adjustments to their keyword portfolio, including long-tail variations and keyword phrases that included specific job titles and industries. 
  • Data-driven strategy – Our proprietary tech, ConversionIQ ™, helps us decrypt all the data to reveal the whole picture of your SEO and content marketing campaigns. We used our platform to gather sophisticated data across multiple channels and identify qualified and unqualified leads to inform a greater SEO strategy . 
  • New content assets – Career Group Companies wanted to highlight diversity, equity, and inclusion (DEI) efforts and channel company-wide goals in their content. Naturally, we created new content assets to accommodate these goals and optimized existing content as well. 
  • 43% increase in job listing page views from organic traffic
  • 71% increase in entrances from organic searches directly to job listing pages
  • Significant growth in the candidate pipeline

  Content, colors, and CTAs bring Happy Ears Hearing Center a nearly 4X traffic increase

Happy Ears Hearing Center is a Phoenix-based audiology office that offers specialized ear healthcare services to clients. The company had two SEO goals: one, to capture the local audience that would best benefit from their services. And two? Establish their brand as a national industry expert on hearing issues. 

We tackled a wider net of keywords and user experience improvements to garner more conversions. 

Strategies : 

  • U ser experience enhancement – Don’t you hate clicking on a web page only to be met with a long, boring block of text? We spiced things up on Happy Ears’ website with colors, digestible headers, and engaging calls to action (CTAs). This led to more local conversions and appointments. 
  • Expanded keyword targets – Happy Ears wants to be an online go-to for all things hearing. So, we had to research what its audience was plugging into Google and expand that across the whole country. 
  • 245% increase in total organic keyword rankings 
  • 396% increase in organic traffic
  • 44% increase in local conversions

Happy Ears had its audiology services on-point. With added focus on the online user experience, readers benefited from their knowledge and expertise.

  More visuals and updated keywords help Dilo recover lost rankings

DILO is a gas-handling product and service provider with decades of experience, but even its longstanding SEO wasn’t immune to a website redesign in 2019. 

We’ve seen it before: lost traffic and dropped keyword rankings from a new launch or migration. And in DILO’s case, those lost rankings were high-value keywords that it really needed to get back in order to re-establish its place in the industry. 

  • On-page optimization – We always conduct a technical SEO audit after a redesign. This time, we fixed a few speed and navigation issues. Next step? Content optimization with updated target keywords and meta tags.
  • Visual content – The gas industry isn’t the easiest to grasp, even with an organized, comprehensive article. We introduced more infographics and charts into DILO’s content to improve organic traffic and the user experience . 
  • 36% increase in organic clicks within 6 months
  • 24% increase in Google clicks for high-value keywords within 3 months
  • 46% increase in Google impressions within 3 months

  Easly hits the SEO ground running with 70 new pieces of optimized content

Easly is a Canada-based platform that provides capital advances on SR&ED grants to innovative new brands. 

The company was new to the digital marketing world and came to HawkSEM with a brand-new website. It was our job to get it off the SEO ground with relevant content and authority to appeal to their audiences. 

  • New content to the max – We had to start from scratch, and 70 new pieces of content did the trick. Of course, we had to ensure the information was flawless and accurate to capture niche audiences for this brand. And we wrote for every potential customer in the funnel, from curious onlookers to conversion-ripe audiences. 
  • Domain authority – Easly was still fresh to Google’s eyes. They didn’t have enough external or internal links to channel credibility and thought leadership. We focused on creating linkable content that naturally brought backlinks from other reputable industry players. 
  • Technical tidbits – New websites always have a few snags. We enhanced site speed and adjusted some web elements to improve the mobile experience. 
  • 2,500% increase in referring domains
  • 40+ featured snippet results on Google
  • 1,500% increase in the brand’s keyword portfolio

People love reassurance, especially before making a purchase. A content library brimming with industry knowledge and helpful tips delivers that assurance to both readers and search engine crawlers. 

Wind River triples CTR with PPC and SEO management

Wind River is a global SaaS brand that helps companies with digital transformation for vital intelligence systems in the aerospace, medical, automotive, and defense spaces. 

They originally came to us for PPC services , but every cohesive marketing strategy leverages SEO, too. 

  • Internal linking – We improved site navigation and organic rankings by finding relevant placements for internal links across Wind River’s content. 
  • Content research – Tech niches are abundant with potential content, but you really need to ensure audience relevance before you start writing. We conducted competitive analysis and keyword research to inform our content calendar. 
  • Technical and on-page SEO – We covered our technical bases by cleaning up metadata and title tags. On top of that, we ensured logical formatting for web content with H1s and H2s, as well as updated all pieces of content with relevant keyword targets. 
  • 20% decrease in ad spend
  • 294% increase in clickthrough rate (CTR)
  • 39% increase in users

  Samanage reaps organic traffic with a poppin’ content calendar

Asset management and service-desk SaaS brand Samanage operates across 50 different countries. Despite their global presence, they still had trouble ranking in the SERPs . 

A custom-coded WordPress template impeded them from making technical SEO changes to appeal to Google’s crawlers. Plus, their blog wasn’t aligned with a cohesive SEO strategy , so they enlisted marketing agency Tinuiti to help them get on track. 

  • Robust content strategy – Tinuiti published over 65 pieces of content for Samanage across various types. They started with keyword-targeted blog posts and expanded to whitepapers, landing pages, and more evergreen content to improve web visibility. 
  • Blog redesign – Brainstorming ways to improve conversion rate optimization ? Take a page from Tinuiti’s playbook and optimize your blog’s design elements with overall website A/B testing. 
  • 42.14% increase in organic traffic YoY
  • High rankings for non-branded keywords

Mommy’s Bliss builds trust with new audiences via link building

When you’re a mom-and-pop shop, marketing might be as easy as a Facebook ad or physical sign. But when you start expanding, things get more hectic. 

Mommy’s Bliss sells high-quality baby products, and experienced immense growth that spurred an entire website redesign. Those two events can seriously throw your SEO strategy off-course.

Luckily, help from HawkSEM made all the difference, as showcased in this ecommerce SEO case study .

  • Backlinking for credibility – Mommy’s Bliss expanded its audience, so new visitors might not have been aware of the company’s strong values and credentials. That’s why we needed to launch a backlinking strategy to establish E-A-T (expertise, authoritativeness, and trustworthiness). Think about it: parents need to feel 100% confident in a brand before purchasing a product for their kids. 
  • Daily SEO management – HawkSEM offers all clients a dedicated manager to oversee progress, strategize improvements, and catch any snags before they develop into bigger problems. We handled all the SEO oversight so Mommy’s Bliss could focus on creating new products for its booming audience. 
  • Over 65% increase in organic sessions year over year
  • 79% increase in total keyword rankings
  • Doubled goal completions

Forks Over Knives leverages search data to recover lost traffic during COVID

The pandemic kept people at home and away from Forks Over Knives’ website. The health lifestyle brand noticed a slump in organic search traffic , along with a decrease in search volume for their target keywords . 

But the problem wasn’t their rankings. They still held top spots for their target keywords , people just weren’t typing them into Google anymore. Search intent had changed, and marketing agency Wpromote knew the keywords needed to change, too. 

  • Trend research – Wpromote used Google Trends data to understand how people were shifting their search queries and which keywords were replacing the old ones. 
  • Content strategy shift – When life gives you new keywords, you make new recipes (at least, that’s what Forks Over Knives did during the pandemic). Everyone was looking for recipes, so Wpromote used trend data to predict the most highly searched recipes to create content for. 
  • 278,000 organic sessions for their “banana recipes” pages
  • 41% increase in total organic sessions month over month (MoM)
  • #1 trafficked all-channel landing page since publishing

People adapt with the times, and your SEO strategy should, too.

Even enterprise-level SaaS businesses like Vimeo need to stay sharp on their SEO . With over 260 million users uploading hundreds of thousands of videos on the daily, it’s not surprising that indexing and structure data issues arose.

Customers struggled to conduct basic SEO tasks to optimize their videos, like indexing APIs, adding structured data to their sites, submitting sitemaps, and beyond. Meaning? They weren’t getting as many eyes on their video content.

The solution? Vimeo got on board with Google’s SEO best practices to improve visibility and searchability for their active customers.

  • Allowing customers to index videos at scale – Vimeo streamlined the indexing process to allow embedded videos to show up on Google’s SERPs. By using iframe embeds and noindex in tandem, embedded Vimeo videos from customer websites’ could be indexed and thus, provide more visibility to their own web page without the mess of adding individual markups for each video.
  • Making Key Moments searchable – Ever searched for how to boil an egg and had to skip past the first three minutes to get to the instructions? Annoying, right? Fortunately, you won’t have this problem anymore because time-stamped segments of Vimeo’s video content now show up in Google Search. By adding Clip markup to all video pages and rolling out Seek markup (auto-generated Chapters that Google identifies as Key Moments), Vimeo customers can now attract more organic traffic to specific segments within each video.  

When it comes to visibility and video content, Google and Vimeo go together like PB&J.

The takeaway

Whether you’re running a small business or a giant ecommerce operation, SEO success is vital for a modern online marketing strategy. 

Each of these SEO case studies shows key takeaways and tactics you can apply to create the most effective strategy for your business goals.

And if you still need a hand? HawkSEM’s SEO experts have over a  decade of experience helping clients like you improve conversion rates , boost traffic, and smash any other SEO goals on your roster. 

Our clients enjoy an average of 4.5x ROI after working with us. So, let’s turn your SEO into one of our success stories. Book a call today . 

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SEO case studies to inspire and improve your strategy.

14 SEO Case Studies to Improve Your Strategy in 2024

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Are you looking for the best SEO case studies to inspire and improve your strategy in 2024?

SEO case studies are the ultimate way of finding out what works (and what doesn’t) to climb search results.

Join us as we share 14 real-life examples that cut through the noise to reveal strategies that yield results .

In This Article

What Is an SEO Case Study?

How can seo case studies help me, 1. later (saas), 2. medpark hospital (medical), 3. transit (mobile app), 4. iowa girl eats (food blog), 5. krispcall (saas), 6. handle the heat (food blog), 7. the independent pharmacy (b2c).

  • 8. Hawthorn (Local & eCommerce)
  • 9. All About Cookies (Web & Tech)

10. Oxford English Dictionary (Publishing)

11. meshki (ecommerce), 12. golfer geeks (golf blog).

  • 13. Explore (Travel & Tourism)

14. Wagering Terms (Sports)

Aioseo trends: your gateway to the latest seo success stories.

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An SEO case study analyzes how businesses transform their online presence using search engine optimization (SEO.) It uses real-life examples to showcase specific SEO strategies and their effect on a website’s rankings and traffic.

SEO case studies are one of the best ways to learn what strategies move the needle. They act like blueprints for the digital landscape, demonstrating the techniques behind top-ranking websites.

This is important for website owners because once you know what works, you can replicate those strategies to grow your traffic .

14 SEO Case Studies for 2024

Ready to learn from the best?

These websites use strategies that work—and these SEO case studies prove it.

SaaS SEO case study of Later reveals 147% YoY growth.

Later is a leading social media management tool. It helps over 7 million users create, schedule, and share their content across all major social media platforms. Later has over 1.8K positive reviews on the Apple store and over 5K on Google Play.

Key Growth Contributor: Later added a Social Media Glossary with over 200 pages of content. The impact was immediate. Shortly after going live, these pages generated an impressive 60% of the site’s total traffic.

Top Strategies for Your Site:

  • Create high-quality content that fulfills search intent.
  • Implement schema markup to win rich results on the SERP.
  • Build more backlinks to your site.

Read the full SEO case study here: Later 147% YoY Growth

Medical SEO case study of MedPark Hospital.

MedPark is a private hospital in Bangkok, Thailand. It caters to its local audience but also aims to become a global destination for medical tourism. It was recently awarded one of Thailand’s top 10 hospitals .

Key Growth Contributor: In a push to expand its local and international reach, MedPark Hospital tailored content to its Thai and global audiences. They did this by creating thousands of new pages in both Thai and English. Thailand traffic more than tripled keyword rankings YoY, while U.S. rankings went from non-existent to 206K keywords . English pages generated over a quarter million organic visits in the analysis month’s traffic alone.

  • Tailor content to your audience(s).
  • Assign hreflang attributes on multilingual sites.
  • Use the marketing funnel to meet the different stages of your customer’s journey.

Read the full SEO case study here: MedPark Hospital 523% YoY Growth

Mobile app SEO case study of Transit.

Transit is a mobile app for public transportation. It provides real-time data on transportation lines, departure times, and delays. Transit covers over 300 cities worldwide and has over 10 million downloads on Android. It also ranks #4 in Apple navigation apps.

Key Growth Contributor: For most of the website’s lifetime, Transit had under 300 pages on its site at any given time. Then, in 2023, they accelerated their content production using programmatic SEO . Pages skyrocketed to 10-21K . These new landing pages highlight specific commutes using regional transportation methods, like buses, subways, and trains.

  • Build out your content portfolio to rank for more keywords.
  • Leverage automation to streamline content creation.
  • Optimize for Google’s People Also Ask box with FAQs.

Read the full SEO case study here: Transit 1,134% YoY Growth

Food blog SEO case study of Iowa Girl Eats.

Iowa Girl Eats is a gluten-free food blog by Kristin Porter. She started her blog in 2018 and received 1.5 million monthly organic visits in 2023. What’s even more impressive is that she reached this new traffic milestone in just 3 months.

Key Growth Contributor: Iowa Girl Eats’ success lies on the search engine results page ( SERP .) Thanks to a generous implementation of recipe and review schema markup behind the scenes, Porter won attractive recipe snippets on the SERP. Iowa Girl Eats is frequently featured in Google’s recipe carousel, and her food images rank in Google image search.

  • Implement recipe schema markup to win recipe snippets on the SERP.
  • Optimize images to rank in Google image search.
  • Craft user-centric content that ranks in People Also Ask.

Read the full SEO case study here: Iowa Girl Eats 508% Growth in 3 Months

SaaS SEO case study of KrispCall.

KrispCall is a virtual cloud phone system. It offers a range of SaaS communication products, from a cloud telephony system to virtual phone numbers and call center software. KrispCall boasts a global customer base, with headquarters in Singapore and an additional office in Australia.

Key Growth Contributor: KrispCall leveraged programmatic SEO to create a landing page for every area code in the United States. They also included international area codes of some of their top traffic-driving countries. These pages had a dramatic effect, generating 82% of all U.S. traffic during the analysis month.

  • Address audience needs and fulfill search intent .
  • Optimize page templates for programmatic SEO.
  • Implement FAQ schema markup to win PAA results.

Read the full SEO case study here: KrispCall 1,969% YoY Growth

Food blog SEO case study of Handle the Heat.

Handle the Heat is a baking blog by Tessa Arias. She started the blog in 2009 after graduating from culinary school. Today, Handle the Heat has over 1,000 dessert recipes online. Tessa’s blog stands out in the food blogging world because she infuses science into each recipe. Readers enjoy helpful baking tips that are backed by science and sweet-tooth-approved.

Key Growth Contributor: Handle the Heat had a two-fold primary reason for its SEO success. (1) Tessa’s commitment to high-quality , comprehensive content in every blog post. (2) Google algorithm updates that rewarded Tessa’s efforts with a boost in rankings. The full SEO case study dissects Tessa’s content and shares the specific algorithm updates that elevated the blog’s performance.

  • Write for people first, search engines second.
  • Engage your audience on social media.
  • Implement schema markup behind the scenes.

Read the full SEO case study here: Handle the Heat 295% Growth in 6 Months

B2C SEO case study of The Independent Pharmacy.

The Independent Pharmacy is an online pharmacy based in Bristol, United Kingdom. It provides medical consultations, health advice, and prescriptions to ePharma shoppers. The site was launched in 2013 and is considered one of the leading UK online pharmacies today. It has over 19,000 online positive reviews and offers over 800 treatments .

Key Growth Contributor: The Independent Pharmacy leveraged FAQs to enhance its visibility on the SERP. They include FAQs on almost every landing page and implement FAQ schema markup behind the scenes. This strategic move proved pivotal, winning them 8.7K keyword rankings in the People Also Ask box during the analysis month. It also contributed to them surpassing over 1 million monthly visits .

  • Use FAQs to optimize for PAA results.
  • Implement FAQ schema markup to win PAA snippets.
  • Maintain content freshness with regular updates.

Read the full SEO case study here: The Independent Pharmacy 634% Growth in 6 Months

8. Hawthorn (Local & eCommerce)

eCommerce SEO case study of Hawthorn Mall.

Hawthorn is a Chicagoland mall located in Vernon Hills, Illinois. It’s been a neighborhood staple for over 50 years and expanded into the online market in 2015. More recently, Hawthorn added an eCommerce platform in 2020. The blend of brick-and-mortar with eCommerce has been pivotal in Hawthorn’s long-term success.

Key Growth Contributor: During the spring of 2023, Hawthorn added 51K new pages to its online shopping platform . This move tripled their keyword rankings (326K keywords) and triggered a jump in traffic. It also brought more non-branded traffic to the site than ever, effectively expanding Hawthorn’s reach.

  • Include a 301 redirect strategy as you plan for a domain migration.
  • Extend your reach by optimizing for new, relevant keywords.
  • Use image SEO to win rankings in Google image search results.

Read the full SEO case study here: Hawthorn Reached 252K Monthly Visits in 5 Months

9. All About Cookies (Web & Tech)

Web SEO case study of All About Cookies.

All About Cookies is an informational resource for online privacy and data security. They cover topics like identity theft prevention, antivirus protection, VPNs, and more. Tutorials and software recommendations are their main type of content, generating over half of site traffic.

Key Growth Contributor: In 2023, All About Cookies added almost 600 new pages to its site. This new content was segmented into five distinct categories, each catering to a different stage in the marketing funnel . This comprehensive approach assured All About Cookies met the needs of each of its customers, regardless of where they were in their buying journey. It also contributed to an influx of new ranking keywords (approximately 259K.)

  • Create a content marketing funnel to serve each stage of the buyer’s journey.
  • Optimize for all areas of the SERP for maximum visibility.
  • Implement schema markup to win more attractive search results.

Read the full SEO case study here: All About Cookies 3,336% YoY Growth

Publishing SEO case study of the Oxford English Dictionary.

Oxford English Dictionary (OED) is a prominent historical dictionary of the English language. It’s a comprehensive guide to the meaning, history, and usage of over half a million words. The OED is widely recognized as the most complete collection of the English language.

Key Growth Contributor: For most of the website’s lifetime, OED’s content was locked behind a paywall. However, in 2023, they switched to a freemium model, adding free factsheets to the site. Factsheets are accessible to all users and search engines. This transition proved instrumental in OED’s online presence. Factsheets account for 99% of all pages and are the primary driver of the site’s organic traffic .

  • Implement SEO-friendly URLs to aid users and search engines.
  • Add new, indexable pages to rank in search results.
  • Optimize content for People Also Ask results.

Read the full SEO case study here: Oxford English Dictionary 1,041% Growth in 3 Months

eCommerce SEO case study of MESHKI.

MESHKI is a popular Australian clothing brand. It features trendy women’s designs and is frequently spotted on social media influencers. MESHKI has an international customer base and leverages three domains to target specific audiences (Australia, the United States, and the United Kingdom.)

Key Growth Contributor: In 2023, MESHKI launched its third domain (meshki.co.uk). It was specifically designed to cater to UK customers . All three websites use a country code top-level domain (ccTLD) to signal their geographic locations to search engines. This decision allowed MESHKI to target traffic in each country , boosting rankings in their respective locations.

  • Use ccTLDs to target international markets.
  • Leverage on-page SEO to boost rankings for branded keywords.
  • Implement product schema to win review snippets on the SERP.

Read the full SEO case study here: MESHKI 589% Growth in 3 Months

Blog SEO case study of Golfer Geeks.

Golfer Geeks is a beginner-friendly golf blog. It was started in 2015 by Jamie Boudreaux, an entrepreneur and avid golfer. His goal? Share his love for the sport and help readers improve their game.

Key Growth Contributor: Boudreaux actively fought content decay (a natural decline in performance over time) by regularly updating his blog posts . This involved revisiting some of Golfer Geeks’ high-performing content, such as product lineups and reviews. By infusing new material into older content, Boudreaux optimized for content freshness . This approach holds dual benefits for both users and search engines. It demonstrates that the content is still relevant today, making it more likely to maintain or improve its ranking.

  • Fight content decay by monitoring organic performance.
  • Use image SEO best practices to rank in Google Images.
  • Implement FAQ schema to win People Also Ask rich results.

Read the full SEO case study here: Golfer Geeks 190% YoY Growth

13. Explore (Travel & Tourism)

Travel SEO case study of Explore.

Explore is a travel resource for planning trips. Just shy of accommodation bookings, it has everything globe-trotters need to choose and organize their next vacation. Explore provides destination recommendations, travel guides, planning tips, and more.

Key Growth Contributor: After a recent acquisition, Explore focused on its content strategy in 2023. They added thousands of new pages targeting long-tail keywords . These search queries are easier to rank for because there is less competition . They also have high conversion rates , making them ideal for websites looking to grow their traffic and revenue fast.

  • Target long-tail keywords and create content that fulfills search intent.
  • Implement schema markup to win more real estate on the SERP.
  • Build more backlinks and interlink across domains.

Read the full SEO case study here: Explore Quadrupled Traffic in 10 Months

Sports site SEO case study of Wagering Terms.

Wagering Terms is a digital glossary for sports betting terminology. It has an extensive catalog of key betting terms and phrases for both beginner and advanced bettors.

Key Growth Contributor: Leading up to its explosive organic growth, Wagering Terms had a simple approach to its content strategy: build out its glossary . They added around 1.5K new entries to the site in 6 months, and the results were immediate. Each month, organic traffic experienced significant growth. This effect snowballed into a record high of 42K monthly visits at the end of 2023. Ultimately, Wagering Terms proves that a simple concept, when done right, can lead to incredible results.

  • Grow your existing content portfolio.
  • Understand and fulfill search intent.
  • Implement schema markup for click-worthy search results.

Read the full SEO case study here: Wagering Terms 1,231% Growth in 3 Months

In the world of SEO, knowledge is power.

We hope these SEO success stories inspire you to unlock the full potential of your online presence. Each case study is a testament to the impact strong strategies can have on your growth.

To stay on top of the latest developments on SEO strategies and trending websites, we invite you to visit AIOSEO Trends .

We share new SEO case studies here every week .

AIOSEO Trends features new SEO case studies every week.

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  • Who’s dominating the SERP
  • What SEO strategies they used
  • How to replicate their success on your site

Plus, you’ll get the tips , tools , and resources you need to make these optimizations a reality.

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case study mobile seo marketing

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case study mobile seo marketing

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Mobile Marketing Case Studies (2023)

case study mobile seo marketing

Artem Dogtiev | September 5, 2023

Since the launch of the iPhone back in 2007, smartphones have come a long way to make Mobile the number one platform for businesses and non-profits around the globe to reach new customers with a product or service, share information, entertain, and so much more. It was a gradual path when more and more people began to use a smartphone for more and more tasks, some of those were previously performed on a desktop computer, and some were brand new.

It’s been a few years since mobile took over TV as the number one advertising platform, this is the place that has the most eyeballs and hence the biggest chunk of ad budgets is there as well. The question is not s hould or shouldn’t advertise my product on mobile but on what platform and how much money to spend.

case study mobile seo marketing

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Now, the best way to improve your skills as a mobile marketer, and to build the right strategy is to learn from mistakes made by others. Hence our decision to put a number of mobile marketing case studies together for you to learn from. And we’re starting with one of the biggest sports brands – Adidas.

Case Study #1 Adidas

Today Adidas has about 2,000 brick-and-mortar stores for sports and athletic lifestyle enthusiasts around the globe, mobile has been a part of its growth for a number of years. The company was launched back in August 1949 by Adolph (Adi) Dassler, hence the name Adidas.

As of 2022, the total e-commerce net sales of the company reached $1.4 billion but still –  a significant portion of sales comes directly from the company’s widespread network of brick-and-mortar stores.

Adidas brick-and-mortar store locator page on a smartphone screen

case study mobile seo marketing

Source: Think with Google

Mobile Marketing campaign objective

Despite the boom of e-commerce, when people can discover, choose, buy, and get goods delivered to their doorstep, for some products, footwear in particular, many people prefer trying on a physical product before buying was, is, and most likely will continue to be an important step in their product buying journey.

In 2013 Adidas launched a mobile marketing campaign to promote its Originals collection of vintage clothing, retro shoes, and urban wear that blends ’70s and ’80s designs with sports styles. Adidas was in pursuit of three goals – drive sales to its brick-and-mortar stores, assign a value to mobile to in-store conversion, and prove that mobile channel brings incremental value to their business.

The company’s digital performance agency iProspect launched a mobile marketing campaign to assist in how effective can be mobile marketing in driving brick-and-mortar sales.

The campaign included a number of components such as video ads, banner ads, and a social media campaign.

A video ad that featured celebrities such as Nicki Minaj, Jeremy Scott, Big Sean, and 2NE1 wearing the Originals collection and performing in a colorful and dynamic environment. The ad also encouraged users to scan a QR code or visit a mobile website to access exclusive content and offers.

A banner ad that targeted users within a 3-mile radius of Penn Station in New York City, inviting them to the Adidas’ “Light You Up” promotional light show on March 16, 2013. The event featured soccer star Lionel Messi and promoted the launch of the new Adidas Adizero F50 soccer cleat.

A social media campaign that leveraged Facebook, Twitter, Instagram, and YouTube to generate buzz and awareness about the Originals collection and the “Light You Up” event. Users were encouraged to use hashtags such as #allin or #adidasoriginals to join the conversation and share their opinions and photos.

According to the initial assessment model, based on both Adidas and iProspect internal data, it was theorized that 20% of people who click through to the Adidas store locator page actually visited an Adidas brick-and-mortar store.

Based on general in-store conversation data, about 13% of shoppers actually buy Adidas products after locating them via the store locator page, and the average order value was $71. Taking into account the active search on mobile, which showed a clear intent to make a purchase in a physical store, iProspect agency applied a 20% conversion rate and an $80 average order value.

As a result, it was determined a 20% Conversion Rate from mobile store locator page to brick-and-mortar visits. It was also established that mobile ROI brought a 680% incremental increase in Return on investment.

Switching from the world-famous sport and fitness brand beloved by millions around the globe to one of the most recognizable sweet candies manufacturers on the planet – M&Ms.

Case Study #2 M&M

Invented in the US in 1941 by Forrest Mars, M&Ms are some of the most iconic candies on the planet. M&Ms were the first candy in space, chosen by the shuttle astronauts as part of their daily food supply, as of 2022 Mars, the parent company of M&Ms, had a revenue of $45 billion, the level of daily production of M&Ms reached 400 million a day.

My M&Ms uses AdWords-enhanced campaigns to drive sales and simplify campaign management

case study mobile seo marketing

The objectives for this ad campaign went threefold – reach on-the-go customers across all devices they use: smartphones, tablets, laptops, and desktop computers increase the number of clicks, conversions, and overall Return on Investment, and target new and existing customers based on geolocation.

Working with full-service agency The DuMont Project, M&M launched an enhanced ad campaign on Google Adwords. Initially, the agency ran 150 different ad campaigns for the brand, each focused on a different set of keywords but later, when Google launched a new capability to run an enhanced ad campaign that includes multiple sub-campaigns, the campaign management got really straightforward. Such unification allowed the marketing team to spend much less time on campaign management and increase efficiency.

As a result, The DuMont Project agency could achieve a 41% increase in Conversion Rate, M&M’s saw a 22% increase in revenue and a 31% spike in return on investment.

From some of the most beloved sweets in the world to a burger familiar to so many people in North America – Burger King.

Case Study #3 Burger King

Burget King is one of the leaders of the fast-food industry in tough competition. The company was founded back in 1953 in Jacksonville, Florida by Keith J. Kramer and his wife’s uncle, Matthew Burns. It’s the second largest hamburger chain in the US, after Mcdonald, and has around 14,000 stores in nearly 100 countries around the globe.

“Burn that Ad” Burger King ad campaign

Source: Simicart

The campaign was created by the agency David SP and aimed to promote the BK Express feature, which lets customers order and pay online and avoid lines at the restaurant. The campaign also wanted to show the brand’s personality and attitude, as well as challenge its main rival, McDonald’s, and on top of that to increase downloads of the app and as a consequence increase revenue.

To hit a new level of engagement and give the ad campaign a cool vibe, it was decided to utilize Augmented Reality technology. The video ad campaign was launched on YouTube in 2019 in Brazil but it quickly became widespread outside of Brazil as well. The ad introduced the Burger King’s app AR feature to virtually set on fire ads of the brand’s competitors and get a free Whopper for doing so.

The campaign worked like this: users had to download the Burger King app and scan any ad from another fast food chain with their smartphone camera. The app would then overlay a flame effect on the ad and turn it into a Burger King ad. The user would also receive a coupon for a free Whopper that they could redeem at the nearest Burger King location. The app could recognize any type of ad, such as billboards, flyers, coupons, magazines, or even digital content.

The ad on Youtube generated 99,000 views and 350+ Likes and the ad’s popularity quickly spilled over the Brazilian market.  Overall, the campaign reached over 17 million people, generated over 1.5 million interactions, and increased app downloads by 60%. The campaign also won several awards, such as Cannes Lions, D&AD, Clio Awards, and One Show.

From burgers to something more tangible like pizza 🙂 The next up in our series of mobile marketing case studies is Domino Pizza’s mobile ad campaign.

Case Study #4 Domino’s Pizza

Founded in 1960 by American entrepreneur Tom Monaghan, today Domino’s Pizza sells 300 million pizzas a year in the US alone. It’s the second-largest pizza chain in the world and serves 90 countries. In 2022 the company generated $4.5 billion in revenue, and global retail sales grew 3.9% in fiscal 2022.

Domino’s Pizza “Piece of the Pie Rewards” promo

case study mobile seo marketing

Source: Domino’s Pizza

Back in 2015, Domino’s Pizza was looking for ways to increase sales using Mobile. Trying to beat the competition, the company was on a quest to find a way to encourage its customers to buy pizza more often.

The Piece of the Pie Rewards program was designed to increase customer loyalty and satisfaction, as well as to showcase Domino’s Pizza’s innovation and technology.  The program encouraged people to scan every Domino’s pizza (as well as the other products), they buy via the company’s smartphone app to get 10 points and by the time they’d scanned 6 pizzas, they got a free medium two-topping Domino’s pizza.

As a result of the Piece of the Pie Reward program, the company managed to increase sales by 19% and helped the company to increase its customer base. According to the company, the program has over 25 million members and has given away over 150 million pizzas as of 2020.

Performcb

Moving on, next up on the list is Wendy’s brand, one of the top US fast-food chains.

Case Study #5 Wendy

Founded in 1969 by Dave Thomas Columbus, Wendy’s is the third-largest fast-food chain with more than 6,000 locations. Wendy’s was the first restaurant to offer customers a salad bar, introduced a value menu, and was the first with under 1,000 restaurants to air a national commercial.

A screenshot of  Wendy’s character for a computer game

case study mobile seo marketing

Source: Medium

This particular case study is different from the rest on this list, this time Wendy’s objective for an ad campaign was triggered by the popularity of the game streaming platform Twitch, where the company saw an opportunity to inject its brand into the gameplay and trigger an emotional reaction to lure more people towards its brand.

Wendy’s marketing team joined a conversation on Twitter, initiated by the Fornite’s online poll,  on which fictional Fortnite restaurant was better: Durr Burger or Pizza Pit. The company also created its own Twitch account and live-streamed a story about a red-headed Fortnite character, which looked really similar to the company’s logo.

More than 1,000 people replied to the company’s tweet, and hundreds of Fortnite players were engaged in helping the character created by Wendy’s marketing team in its quest. The financial impact of this campaign wasn’t revealed but, given the Fortnite game and Twitch platform popularity, the impact was significant. Overall this campaign is a great example of what is possible for a brand to achieve when it seizes the opportunity to introduce its brand into an online conversation on a big scale and make it relevant.

Top Mobile Marketing Companies

It’s time to move away from clothing and food to planes, next up on the list is the Dutch airline company KLM Airlines.

Case Study #6 KLM Airlines

The oldest airline in the world still operating under its original name since 1920, with 35,000+ employees and a fleet of 120 planes, as of 2022, KLM generated 10.7 billion euros.

KLM Airlines mobile app

case study mobile seo marketing

Source: KLM Airlines

The KLM’s marketing objectives went twofold – to get users to book flights on their smartphones and get them to use the mobile passbook apps on their iOS and Android smartphones for quick onboarding, as well as receive location-based push notifications. To achieve both goals, KLM needed to boost people’s adoption of their mobile apps for both mobile platforms quickly.

During a three-week-long ad campaign, mobile users were given free app access to people who used their mobile booking engine. The access was provided in the form of coupons users could add to their iOS Passbook app or Google Wallet for Android. The push notifications came into play to remind people to redeem their coupons while they’re nearby KLM lounges.

As a result of this campaign, KLM Airlines registered a 17% increase in visits to their mobile site, which lead to generating 34% more bookings and 38% more mobile revenue.

Since we’ve mentioned the airlines on the list, it would be logical to talk about a hotel reservation service next, specifically HotelTonight – a travel agency and metasearch engine to book a discounted hotel room quickly.

Case Study #7 HotelTonight

Launched in 2011 by Sam Shank, Jared Simon, and Chris Bailey, the app helps travelers with last-minute booking of a hotel cheap, it has hundreds of hotels to choose from and doesn’t charge its users but rewards users for referring the app to their friends.

HotelTonight mobile app interface

case study mobile seo marketing

Source: HotelTonight

For this campaign, the objective was to raise people’s awareness about the app and present its potential users with a number of use cases to demonstrate the app’s functionality. The idea for the ad massage was to demonstrate to people how easy a hotel reservation can be.

The company launched a video ad campaign in which they showed videos of the hotels people could book and all facilities they could enjoy. To spread the message about the app fast and wide, the HotelTonight team came up with a “Tell a friend” referral program, so the app users could invite friends right from the app via email, Facebook, or Twitter. To sweeten up the deal for all people who referred their friends, the company paid $25 for every new user brought to the app via a referral link. Both Facebook and Twitter platforms were used to announce special deals and offers.

HotelTonight managed to achieve an impressive CPI of just $0.20, 60% of customers were brought to the app via word-of-mouth via social media. The number of fans on Facebook went from o to 70k+ within a nine-month period and the app install rate skyrocketed 326%.

Final Thoughts

Today, mobile marketing is a part and parcel of any product or service marketing campaign. In 2022 the total number of mobile users worldwide reached 7 billion and therefore it’s quite natural that brands of all sizes use mobile marketing as the primary vehicle to advertise their products or services. We hope that the above-listed 7 mobile marketing case studies can help you to come up with an efficient marketing strategy for your product or service.

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  • General SEO
  • Keyword Research
  • On-Page SEO
  • Link Building
  • Technical SEO
  • Enterprise SEO
  • General Marketing
  • Content Marketing
  • Affiliate Marketing
  • Paid Marketing
  • Video Marketing

14 SEO Case Studies You Can Learn From

Joshua Hardwick

  • Organic traffic 1.05K
  • Linking websites 113

The number of websites linking to this post.

This post's estimated monthly organic search traffic.

case study mobile seo marketing

Below are the SEO case studies we’ve published so far.

  • Zapier . Learn how Zapier gets 1.6M monthly search visits from their blog.
  • Wise . Learn how Wise gets 6.4M monthly search visits.
  • RTINGS.com . Learn how RTINGS.com gets 9.5M monthly search visits.
  • Wirecutter . Learn how Wirecutter gets almost 12M monthly search visits.
  • Grammarly . Learn how Grammarly gets over 22M monthly search visits.
  • Ahrefs . Learn how we built 36 backlinks to one page.
  • Carwow . Learn how carwow gets 2.6M monthly search visits worth $3.5M.
  • 10 Websites That Tried to Fool Google . See how and why these ten websites failed to game Google’s ranking systems. 
  • Going Viral And SEO . We looked at dozens of websites to see if going viral can help with SEO. 
  • Healthline . Learn our five SEO insights from analyzing one of the biggest health niche websites.
  • Examine.com . Learn how Examine reached over 1 million monthly search visits and recovered from a core update.
  • Optimize 360 . Learn how Optimze360 3x’ed their organic search traffic.
  • GroupM . Learn how GroupM increased non-branded traffic by 115% for IKEA Turkey.
  • SUSO Digital . Learn how SUSO empowered both sales and marketing by switching to Ahrefs.

Let me know. We’re always looking to publish useful SEO case studies.

case study mobile seo marketing

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33+ Best Digital Marketing Case Studies [2021 Update]

  • June 16, 2020

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

But see, good case studies are few and far in-between…

...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Ready, set, go!

33+ Digital Marketing Case Studies [All Channels]

Looking for a specific digital marketing channel you want to read up on?

Feel free to skip ahead:

SEO Case Studies

Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.

google analytics

  • 0 to 200,000 monthly organic traffic in 2 years.
  • Ranked #1-3 for extremely high CPC keywords (20$ CPC+).

Case Study Summary:

Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

  • Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
  • We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
  • Did keyword research to identify and prioritize top keywords for the company.
  • Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
  • Used superior content UX to make the blog extremely easy to read.

You can find the full SEO case study here.

2. Backlinko - 652% Organic Traffic Increase in 7 days

google analytics graph

  • Increased organic traffic to one of their webpages by 652% in 7 days.
  • Ranking went from the middle of the second page on Google to #5.

Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...

  • Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
  • Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
  • Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
  • Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Check out the detailed steps for the Skyscraper Technique 2.0 here.

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate

skyscrapper

  • Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

  • Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
  • Followed the skyscraper technique and created even better content than what was ranking at the time.
  • Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
  • Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.

Looking to read the complete case study? Go here .

4. GotchSEO - Squeeze Page That Converts at 74.5%

google analytics page summary

  • Set up a squeeze page that converted at 74.5%.

Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.

  • Created a well-structured landing page & ran retargeting ads to it.
  • Presented his offer through a benefit-driven headline.
  • He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.

You can check out the complete case study here .

5. Online Ownership - Winning in Local SEO for a Competitive Industry

keyword list

  • Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .

Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.

  • Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
  • Mentioned info on long-term airport parking companies, got them to share the content once it was live.
  • The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
  • The business started appearing within the local pack for almost all main search queries within the city.

Check out the full case study here.

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

google analytics Kaiserthesage

  • Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.

Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:

  • Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
  • Compiled list of high-authority brands that were likely to link back to them.
  • Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
  • Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
  • Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.

You can find the full enterprise link building case study here.

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

digital marketing case study Growth Machine google analytics

  • Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
  • The site grew from a tiny blog to one of the most popular tea blogs on the internet.

Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.

  • Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
  • Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
  • Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
  • Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.

You can find the full case study here.

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

Robbie Richards digital marketing case study google analytics

  • Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
  • Captured 2,335 emails.

Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:

  • Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
  • Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
  • Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
  • Inserted a pop-up and lead-box to start generating subscribers from the blog post.
  • Promoted content on Quora and relevant online forums.
  • Set up social automation to share content automatically
  • Submitted content on to relevant scoop.it pages.
  • Used 4 different outreach strategies to build high-quality backlinks.

Need help with your SEO?

Let's skyrocket your traffic together.

Noel Ceta - co-founder of Apollo Digital

9. Apollo Digital - $25,000+ From A Single Blog Post

  • Content piece went viral, generating $25,000 revenue in business from a single blog post.
  • 20+ leads, and over 11,000+ in page views over the first month.

Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).

  • Researched a topic that dealt with major pain points for SaaS founders.
  • Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
  • Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
  • Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
  • Ran ads on Quora, Facebook, Reddit, and Twitter.

Check out the full content marketing case study here.

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

Content Mavericks digital marketing case study google analytics

  • Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.

Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.

  • Created keystone content on HubSpot’s growth strategy.
  • Promoted it to his fans: inner circle, social circle, and outer circle.
  • Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
  • Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain

Check out the full content distribution strategy case study here.

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

OptiMonk digital marketing case study google analytics

  • Increased blog referral traffic by 58.09%.
  • Achieved a 5.47% CTR for blog redirect popup.

iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....

  • They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
  • To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.

Check out the full iSpionage case study by OptiMonk here.

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

SEO Travel digital marketing case studies google analytics

  • 11,304 website visits in 2 weeks.
  • 245% increased in referral traffic compared to the same period of last year.
  • More than 100 new high-quality domains linking to the site.

During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.

  • Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
  • Created an infographic of all the real-life locations where the TV show was filmed.
  • Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
  • Promoted infographic on GoT fandom and other ‘geek’ sites and forums.

Check out the full content marketing strategy used and the case study here.

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

YesOptimist digital marketing case study google analytics

  • Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
  • Generated 1M+ visitors to the website.

YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.

  • Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
  • Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
  • Published 200+ articles over a few months to achieve explosive growth.

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

CanIRank digital marketing case studies

  • Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
  • The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.

CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.

  • Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
  • Used data-driven on-page optimization for high potential pages.
  • Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
  • Reached out to relevant media outlets and pitched founder interviews and other relevant stories.

You can see the full Fieldwire content marketing case study here.

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

Buzzsumo digital marketing case study

  • Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
  • Gained 2.5M annual revenue total.

In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

  • Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
  • Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
  • Focused on making the product sticky and reducing churn rate.
  • Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

GrooveHQ digital marketing case studies

  • Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.

GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.

  • Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
  • Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
  • Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
  • Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.

Find the full GrooveHQ $5M content marketing case study here.

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

Zest digital marketing case study

  • Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
  • Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.

Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:

  • Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
  • Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
  • The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.

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18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

AdEspresso digital marketing case studies

  • Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
  • Achieved over $900K in funding.

BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:

  • Set up one campaign per country ads and set the objective to ‘Conversions’.
  • Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
  • Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
  • Created lookalike audiences for the best-performing audiences.
  • Reached a 9x ROI for some of the campaigns.

Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

Andrew Hubbard digital marketing case study

  • Generated $36,449 in revenue from $4,159 ad spend,
  • Gained 769 new email subscribers and 128 new Facebook page likes.

Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.

  • Ran ads a week before the course opened to get email newsletter opt-ins.
  • Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
  • Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
  • Created ads focusing on urgency and scarcity when bonus packages were starting to expire.

You can see the full Facebook Ads case study here.

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

Sugatan digital marketing case study

  • $520K+ in monthly sales with 3.79x ROAS through the funnel.
  • 2.35x ROAS at top-of-funnel, spending $100k+/monthly.

Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:

  • Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
  • Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
  • Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
  • Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.

Check out the full agency eCommerce business Facebook ad case study here.

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

Mark Brinker digital marketing case study

  • Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
  • Increased number of weekly subscribers from 10 to 51 (400% increase).

Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.

  • Tested 6 different ad headlines and 3 ad images.
  • Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
  • Deleted 3 more ads with headlines that were not resonating with the audience after that week.
  • Found the winning combination by end of week 4 and continued running that ad.

You can see the full Facebook advertising case study here.

21. Leadpages - From 4% to 40% conversion

Leadpages digital marketing case study facebook ads

  • Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.

Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.

  • Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
  • Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
  • Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.

Check out Jenny’s full Facebook ads case study here.

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

Brian Downard digital marketing case study

  • Generated $106,496 in patio furniture sales from $194 in Facebook ads.

Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;

  • Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
  • Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
  • Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
  • Included a clear CTA for them to get in touch with the sales team.

You can find the full Facebook ad case study here.

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

Reinis Fischer digital marketing case study

  • Top ads gathered 1,000+ likes and shares for a budget of $8.
  • Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.

Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:

  • Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
  • Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
  • Promoted 1 article for 2 days with an 8$ budget for 30 days.
  • Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.

Check out the full spending $4 per day on Facebook ads case study here.

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

Paid Insights digital marketing case study

  • Spent $520 and acquired 6 new clients for local mental health counselors.
  • Gained $6,120 in revenue over 3 months.

Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:

  • Built a new website for the client & optimized it for conversions.
  • Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
  • Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes

Check out the full AdWords case study here.

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

Daisy-ree Quaker digital marketing case study google analytics

  • Costs dropped by $10,000 while conversions remained the same.
  • The cost per conversion dropped from $87 to $16.
  • Impressions dropped by 72% while CTR went up 103%.
  • The conversion rate rose from 6% to 18%.

Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.

  • SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
  • Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
  • Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.

You can find the full PPC case study here.

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

Exposure Ninja digital marketing case studies

  • Increased conversions by 252.94% (from 17 to 60).
  • Decreased cost per conversion from £154.28 to just £34.37.

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

  • Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
  • Created a new landing page focusing on their priority, high-profit services.
  • Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
  • Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.

You can find the full increased dental PPC leads case study here.

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

Cola Digital digital marketing

  • Increased year over year sales for local business by 30% in 30-days

ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.

  • Created unique ad groups and ads for the client's most profitable keywords.
  • Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
  • Set up negative keywords and turned on audience demographics in Google Analytics

You can find the full google ads local business case study here.

26. BoxCrush - AdWords Success Story

BoxCrush digital marketing case study

Helped an industrial client who had a lot of impressions but very little clicks:

  • Increase CTR from 2.41% to 3.89%
  • Decrease CPC from $2.24 to $2.17 in 1 month.

BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.

  • Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
  • Built Ad Groups within each campaign and created ads targeting audiences with each group.
  • Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
  • Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
  • Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month

analytics

  • Grew website from 0 to 10K visitors in a month.
  • Grew email list from 173 to 2,322 in 3 days.

Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.

  • Created a simple landing page to capture emails before the site was live.
  • Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
  • Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
  • Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
  • Reached out to niche influencers for interviews to drive referral traffic.
  • Tracked daily results and goals to stay accountable.

See the full marketing plan and the whole growing website case study here.

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

HubSpot marketing analytics

  • Gained a 289% increase in new visitors’ traffic site year over year.
  • Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.

PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:

  • Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
  • Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
  • Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.

See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

beeketing sales growth case study

  • Grew by 200% year on year and hit £41M in sales in nearly 7 years.
  • Achieved a cult-like following.

Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.

  • Only selected specific influencers with strong Instagram engagement and following to gain credibility.
  • Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
  • Partnered with fitness and lifestyle influencers on TikTok.
  • Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
  • Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.

Check out the full Gymshark influencer growth story here.

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

Leadfeeder marketing case study

  • Grew monthly revenue from $98K to $625K in 12 months.
  • Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.

Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.

  • Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
  • Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
  • Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
  • Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).

You can find the full webinar marketing case study by ConvertKit here.

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer digital marketing case study

  • Tripled reach from 44,000 to 150,000+ people per week on Facebook.
  • Increased average daily engagement from ~500 to 1,000+.
  • Posts started reaching between 5,000-20,000 people

Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:

  • Noticed that the more they posted on Facebook, the less reach they received with each post.
  • Started posting only entertaining and educational content.
  • Posted only once or twice on Facebook and curated content to increase engagement.
  • Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
  • Boosted posts that were already performing well to amplify the reach.

You can find Buffer’s complete Facebook posting strategy here.

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

  • More than 9,300 users took part in their game.
  • Received 8+ million impressions on Twitter.

SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..

  • Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
  • Aligned campaign with a global event (Easter).
  • Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
  • Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.

Check out the full step-by-step guide to gamification marketing case study here.

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

  • Gained 2M+ new followers on Twitter, Facebook, and Instagram.
  • Gained 126% more tweet responses, increasing customer engagement.
  • Over 1,300 tweets tagged and analyzed to uncover actionable insights.

The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.

  • Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
  • Identified opportunities to develop channel-specific content to make the best of each social media channel.
  • Used Hootsuite to adapt to the new social media strategy and to track and analyze results.

See the full British Museum social media case study here.

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

Saashacker organic keywords analytics

  • Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.

Ahrefs used a mix of different SaaS marketing strategies to grow their brand.

  • Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
  • Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
  • Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
  • Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
  • ...And a LOT more.

See the full case study here.

And that’s a wrap!

Ready to 10x your business through digital marketing now?

We hope the above case studies were helpful and you can use them as inspiration to drive amazing results.

For more industry-leading digital marketing content and tips, be sure to check out our blog .

Did we miss a case study? Have YOU done something interesting that deserves a mention in this list?

Let us know down in the comments, we’d love to hear from you!

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Mobile SEO: A Case Study

August 26, 2013

By Alli Summerford August 26, 2013

If you find yourself in Ocala, give Cuvée a try.  They have the best selection of wine in north Florida, including a cool serve-yourself setup that allows you to sample every wine they stock in amounts ranging from a full glass to a single ounce.  The meal was great, and the service was very attentive, although not inexpensive.  In all, we were pleased to have found and experienced something new.

Lessons for Local Businesses

Because of their website (its menu and online reservation form) and most importantly, its placement in those first seven local results in Google, Cuvee’s owners gained a new customer with no prior knowledge of their business.  Those were dining dollars up for grabs for some restaurant in Ocala.  If you are a small business owner that operates on a local basis, you are missing opportunities if you are not actively working to capture these customers.  Search is the number one mobile activity so integrating mobile SEO into your marketing strategy is no longer optional.

Best practices for Mobile SEO are not unlike the basics of SEO for a website: provide high quality content and a good user experience.  With mobile, you just need to apply those practices across a wider range of platforms and services.  Marketing doesn’t end with your website; you need to claim, optimize, contribute, and engage with users across a wider range of locally-oriented sites like Facebook, Yelp, Google+Local, local directories, and market-specific sites in your area.

To get you started on the road to mobile SEO, here are a few tips and suggestions.

  • Include your location in your title tags and content (Cuvée could benefit from this tip);
  • Consider developing a responsive website  (Google’s preferred approach);
  • Provide a clickable phone number in the header of your website and your local address in the footer;
  • Add fresh, locally-focused content to your website on a regular basis;
  • Claim and optimize your company’s profile in Google+Local, Facebook, and Yelp by adding descriptions, categories, photos, and videos.
  • Ask customers to provide reviews on your Google+Local page as well as on Yelp (Yelp is a feeder app to other services);
  • Contribute to your online social profiles regularly by sharing the new content from your website and other information of interest to your target audience;
  • Engage with your social followers;
  • Make sure your business information is included in Localeze , a data supplier for Apple Maps (and Siri). This service costs $297 per year, but is the easiest and most efficient way of ensuring that your local information is included and correct across the widest possible number of websites.

Mobile SEO is now an essential part of the marketing plan for any local business.  The great news is that many of the tips included above are inexpensive to implement.  With a little time and attention, your business can begin capturing its share of the ever-expanding mobile search market.

Dandelion Marketing, LLC 1551 Creekstone Circle Birmingham, AL 35243

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Mobile marketing campaigns that worked (and what you can learn from them)

Mobile marketing.

Mobile marketing is any activity that promotes products and services via mobile devices, such as tablets and smartphones. It is essential for any business that wants to stay relevant in today’s world. As of 2020, there are already 3.5 billion smartphone users globally. This is expected to grow to 3.8 billion in 2021:

Smartphone users globally.

Source: Statista Mobile marketing is a channel you cannot afford to ignore. But there is an art to doing it well. If you want to leave a long-lasting impression and grow conversions, you’ll need to get creative and wow your audience.

In this article, I’ll share several creative mobile marketing campaigns that hit exactly the right spot. Hopefully they’ll inspire you and spark some ideas for your own campaign. Let’s get started.

Domino’s Pizza’s Piece of the Pie Rewards

Domino's Piece of the Pie Rewards.

Source: Domino’s

In 2019, Domino’s launched its Piece of the Pie Rewards program ahead of the Super Bowl. The program ran from February to April, and allowed customers to earn points by scanning their pizzas using the Domino’s app.

Each pizza, even if not purchased from Domino’s, was worth ten points. Other purchases of Domino’s products were also worth points. To get a free medium two-topping Domino's pizza, all a user had to do was collect 60 points. Dennis Maloney , Domino’s’ Chief Digital Officer, said this was the first time the company had used AI technology in its advertising.

Domino’s launched this campaign at a time when Pizza Hut, its direct competitor, dominated the airwaves as the Super Bowl’s official sponsor. The stroke of genius? Even if a customer ordered from Pizza Hut, they could still use the app to gain points. This increased brand awareness and encouraged them to interact with Domino’s even as they were ordering from its competitor.

The success of this program hinged upon one universal truth: everyone wants free stuff, especially if it’s pizza. There were clear benefits to the consumer for joining the Domino’s Pizza reward program, with no risk. Once people were part of the reward program, Domino’s could market to these new users by email .

So if you’re starting a mobile marketing campaign, remember to give your customers something they really want. A points system is great because it encourages purchases while giving something back to the consumer. The trick is to create a low barrier to entry, high reward system.

Wendy’s Fortnite/Twitch stunt

Wendy's.

Source: Medium

The key to a successful mobile marketing campaign is to pay attention to your audience’s interests and preferred platforms. This was exactly what Wendy’s did when it capitalized on the popularity of Twitch, a live-streaming service for gamers, and the popular game Fortnite.

The campaign started when the fast-food chain, which has a “no frozen beef” policy, joined in with a social media debate on which fictional Fortnite restaurant was better: Durr Burger or Pizza Pit. “We never joined #TeamBurger because Durr Burger is full of freezers and we don’t clown around with the frozen beef. So now we’ll officially declare #TeamPizza and start the real fight, the war on frozen beef,” Wendy’s said on Twitter.

That alone caused quite a stir, with over 1,000 people responding to the tweet. Amongst the responses was this one from DiGiorno, a North American frozen pizza brand:

Wendy's on Twitter.

Source: @Wendys on Twitter But Wendy’s did not stop there. The company created its own Twitch account and live-streamed a story about a red-headed Fortnite character - who happened to resemble the Wendy’s logo - ridding the world of Durr Burger’s restaurant.  The result? Hundreds of Fortnite players helped Wendy’s in its quest.

This stunt offers a great example of how to leverage trends to make your brand relevant. By combining skillful mobile marketing with the enormous popularity of Fortnite, Wendy’s created a hugely successful and memorable campaign. The lesson is clear: keep up with what’s current, and utilize it in your marketing.

Ford’s SMS text marketing campaign

Ford financing.

Source: Tatango

In 2011, Ford Motor Company launched an SMS (text message) marketing campaign that resulted in an incredible 15.4% conversion rate .

The call-to-action, printed in newspapers, invited readers to send an SMS to receive more information about car financing options. Respondents were then asked to text the vehicle model they were interested in, their zip code, and their full name to be contacted by a local dealer.

Users had to complete the sequence because if they didn’t, they would receive the same reminder text until they either sent their details or opted out. This campaign was successful because Ford made the barrier to entry so low; what could be easier than sending a single text message?

Be strategic if you decide to use SMS, though. If you do it wrong, you could annoy your potential customer, which will have the opposite effect to the one you’re after. Make sure you give a clear and simple way to opt out.

Uniqlo’s Check-In Chance campaign

Uniqlo checkin.

Source: Uniqlo

Japanese clothing company Uniqlo was about to launch its yearly sale in 2011 and decided to promote it using Facebook . At the time, Facebook was the most popular social media platform for the company’s young target audience.

The Uniqlo Check-In Chance campaign invited customers to “check in” on Facebook at any of Tokyo’s 62 Uniqlo stores during the sale. They would then be entered into a prize draw to win a 100 yen coupon.

The beauty of this campaign was in its simplicity, and it garnered an astounding 202,479 check-ins. The Uniqlo Facebook page netted 10,000 likes as a result of the campaign, and store footfall rose to record highs. In three days, Uniqlo sold over 10 billion Japanese yen (just under $93,000) worth of clothing.

The lesson? Keep it simple. In addition, offering an incentive such as entry into a prize draw never hurts if you’re trying to get customers to take action.

Burger King’s Burn That Ad

Burger Kind Burn That Ad.

Source: Burger King

Augmented reality (AR) is a medium with tremendous potential for marketing campaigns. Last year, fast-food chain Burger King used AR to great effect in its Burn That Ad campaign.

The campaign, launched in Brazil, urged people to “burn” the ads of Burger King’s competitors using the AR feature in the company’s app. Once the ad “burned down,” the user could claim their prize: a free Whopper from the nearest Burger King restaurant.

While there are some ethical concerns with this campaign, it gets top marks for creativity. It played upon brand familiarity (Burger King’s famous flame-grill) and used it in a new and unexpected way.

The use of AR drove engagement, and the giveaway pulled people into Burger King’s restaurants (where many would buy fries or a Coke to go with that free Whopper). Not only that, but the mobile-based campaign was also used to introduce Burger King’s mobile order system to new users. All this in one clever campaign - you can’t get any more efficient and effective than that!

Don’t be afraid to utilize new technology in your ads, and to get creative to use it in unexpected ways.

Ogilvy Paris and Scrabble’s Free Wi-Fi Campaign

Scrabble for Wifi.

Source: Ogilvy

In 2013, Scrabble set up free Wi-Fi hotspots throughout Paris. With the help of advertising agency Ogilvy Paris, the company focused on putting the hotspots in areas where Wi-Fi connections were notoriously patchy.

The two companies then announced that the passwords to use these hotspots would be given to people who demonstrated their spelling abilities by playing Scrabble through the app.

All users had to do was connect to the Scrabble network. They would then be given seven random letters and tasked with creating a word. Their score was automatically converted into Wi-Fi minutes. Players who shared their word on Facebook could also double their score and their Wi-Fi minutes.

This campaign was built around the idea of playfully encouraging the use of correct spelling, at a time when “text speak” was in widespread use.

The results were astounding: in just two weeks, people played more than 6,000 words and the companies gave away more than 110,000 minutes of Wi-Fi. It was an incredibly successful way to promote the Scrabble brand by playing on its stated mission of “bringing letters and people together”.

Mobile marketing: unlocking powerful opportunities

These six examples only scratch the surface of mobile marketing and the wide variety of powerful opportunities it represents.

With mobile marketing, you have a world of tools and technologies at your fingertips to help you reach your audience. Aside from social media and SMS, there’s also augmented reality, artificial intelligence, games, live chat, live-streaming platforms, and more. The possibilities are endless if you apply a little creativity.

There are three characteristics of a successful mobile marketing campaign: measurability, customer insights, and innovation. In other words, you must have the means to measure the success of your campaign, know your customers , and think outside the box to create something that is truly original.

If you do these things, there’s no reason you can’t create the perfect mobile marketing campaign that will drive engagement, increase conversions, and drive your business forward.

If you want to learn more about CRO, check out Matt's article here on The Definitive Guide to Conversion Rate Optimization.

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SEO Case Study: How We Grew a Client’s Traffic to 120K/Month

By: Attrock

Updated On: September 29, 2021

Word Count: 3899 words | Est. Reading Time: 26 mins

Did you know that investing in SEO is one of the best ways to grow your brand’s reach, leads, and sales organically?

In this SEO case study, we’ll cover our proven SEO strategy and how it helped us grow the traffic to our client’s website manifold.

But why did we leverage SEO, after all?

One of the biggest reasons behind it was the fact that organic traffic is highly targeted. So, if you’re not ranking well for relevant searches, it’s likely that you’re losing out on many conversion opportunities.

That’s why we choose SEO to grow our client’s website traffic. And it paid off, too. In just six months, we drove over 619K visitors to their website.

Want to find out how?

In this SEO case study, we’ve put in every bit of our strategy so that you too can replicate the same and grow your traffic.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

SEO Case Study: The Objectives

Our main goal was to boost the traffic of our client’s website through organic search. Also, we wanted the client to rank for more competitive keywords.

And that’s not all.

We also wanted to rank them for high CPC keywords that could help the client boost their revenue at a later stage.

SEO Case Study: The Challenges

We had to face several challenges while improving our client’s rankings in the SERPs (search engine results pages). We’ll talk about them in this section of this SEO case study.

Let’s get started.

1. Competitive Niche

Our client’s website is in the digital marketing niche, which is one of the most competitive niches out there.

This meant that we had to compete with some of the top digital marketing experts and companies to increase our client’s visibility in the SERPs.

These competitors that we are talking about are all well-established players in the industry. When compared to them, our client’s website was relatively new, which made the situation even more challenging.

It also meant that our client’s website was ranking low for a lot of keywords that we were targeting.

What further increased the competition was the rise in interest in “digital marketing” after the COVID-19 pandemic struck. Numerous brands turned towards online media to promote themselves and boost their sales.

See how the popularity of digital marketing rose in 2021.

Google Trends

Image via Google Trends

2. Low Traffic (Relatively)

When we started out for this case study, our client’s monthly traffic was a little less than 100K. Sure, that’s quite a lot of traffic, but we were looking for ways to take it to the next level.

Prominent websites in the digital marketing niche have traffic that goes well into a few hundred thousand per month.

Low Traffic

However, growing traffic in such a competitive niche was a challenge in itself. And that’s where our SEO strategy comes in.

Let’s take a look at it in the next section of this case study.

SEO Case Study: The Strategy We Leveraged

To grow our client’s website traffic, we outlined a new SEO strategy, focusing on extensive keyword research, on-page optimization, powerful content planning, and more.

Our idea here was to ensure that we were able to create content that could rank well in Google searches and also give it the right impetus through other SEO techniques.

1. Backlink Audit and Disavowing Bad Links

The first thing we needed to look at was our client’s backlinks. There were hundreds of thousands of backlinks from a few thousand domains.

However, that also meant that we needed to audit the client’s backlink profile well.

There were chances that some of the links were bad links, which were having an adverse impact on their site’s SEO. It was important for us to spot those links and disavow them.

For this, we first got a snapshot of our client’s backlink profile from Semrush . Next, we started going through the list of backlinks to spot bad links.

Backlink Audit

The idea here was to prune their backlink profile such that only high-quality links remained for better SEO.

We analyzed each backlink for a variety of parameters, including:

  • Domain authority (DA)
  • Page authority (PA)
  • Type of link
  • Anchor text
  • Toxic score
  • Link relevance

Once we checked all of the links for each of these parameters, we had a list of potential bad links.

The next step was pretty straightforward — disavow them.

We created a text file with a list of all of the bad links and submitted the same for disavowing.

2. Perfect On-Page Optimization & Timely On-Page Audit

The next step we used for making this SEO case study successful was to check the client’s site for on-page SEO parameters.

Because even the best of content won’t rank well in organic search results if it’s not optimized well.

If the website offers a poor browsing experience due to slow loading speed or not being mobile friendly, it wouldn’t rank well in searches.

The Page Experience update also meant that we had to optimize the website for Core Web Vitals.

To ensure that our client’s website passed all these checks, we conducted timely SEO audits using Semrush . It helped us get a detailed idea of where the site stood in terms of on-page SEO.

Technical SEO audit helped us track the following:

  • Core Web Vitals
  • HTTP errors
  • Structured data errors
  • Page loading speed
  • Internal linking
  • Crawlability
  • JavaScript and CSS issues

We really like Semrush’s Site Audit tool for this purpose. It gave us detailed insights into each of these errors and helped us fix them to boost our client’s on-page SEO performance.

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3. Keyword Research and Competitor Analysis

In this section of this case study, we’ll discuss the next important part of our strategy – keyword research and competitor analysis.

To improve our client’s site ranking in the SERPs, it was important to target the right set of keywords.

While our client’s posts already ranked for over 78K keywords, we wanted to take their SEO performance to the next level through the duration of this case study.

So, we came up with a new strategy for all of the new posts that we were going to publish. It involved both keyword research and competitor analysis.

Keyword Research

Keyword Research

Before we started writing any post, we conducted thorough keyword research for better SEO targeting. We selected keywords that had good search volume, high CPC, and low competition.

We also went after high CPC keywords to open more opportunities for monetizing the client’s website.

Selecting low competition keywords made it relatively easier for us to rank the client’s site higher for those keywords.

Keyword Research 2

And why did we choose to target keywords with high search volume for the client during the tenure of this SEO case study?

Our goal was to drive maximum targeted traffic from the new posts published during the period of this SEO case study. And that is something that high-volume keywords with lower competition could help us achieve.

Competitor Analysis

Along with keyword research, we also conducted in-depth research about the SEO strategies of our client’s direct competitors.

The goal here was to understand how well their competitors ranked for the keywords that we were targeting.

For this, we leveraged the Keyword Gap tool provided by Semrush . It helped us understand where our client stood and what else we needed to help them outrank their competitors.

Competitor Research

To find more keyword ideas, we did an in-depth analysis of the keywords that they were already ranking for.

These were the keywords we could potentially target through our new content and improve our client’s SEO for this case study.

4. Solid Content Planning and Publishing

Content played a central role in the SEO strategy that we devised to grow our client’s traffic.

Once we had found the right set of target keywords for our client, we moved on to the content creation and publishing stages.

In this section of our SEO case study, we’ll delve into how we created content that helped them rank higher in the SERPs.

Strategic Content Creation

Content is at the heart of any SEO strategy and that’s why we decided to create content strategically during the period this case study talks about.

We started brainstorming ideas for our client’s blog posts and infographics based on the selected keywords. The idea was to create content that could rank higher than others and attract backlinks too.

After all, good content means better SEO.

We set out to create valuable resources for our client’s readers in the form of comprehensive blog posts.

Note how we created a detailed content calendar for the same.

Strategic Content Creation

The idea here was to create blog posts that dived deep into each topic and provided more information than any other competing post.

Also, we extensively created infographics, which typically help a lot when it comes to earning backlinks. Distributing the infographics well using their embed code helped us generate backlinks and improve the client site’s SEO.

What’s more?

We also created loads of tools and software review posts to help our client’s readers find the best solutions based on their requirements. These, too, helped boost traffic and contributed to turning this project into a successful SEO case study.

  • How to Build a Powerful Content Marketing Strategy

User Intent-Focused Content

Another important thing that we’re going to talk about in this SEO case study is how we created content focusing on user intent.

We did this as it’d ensure that their content aligns well with the expectations of searchers. As a result, it helped us boost the time readers spent on the client’s website.

For example, note how the post below serves the basic intent behind the search request.

Focus on User Intent

And how did we go about this?

Rather than focusing on creating content for search engines, we decided to focus on the target readers.

We asked questions like:

  • What would the searcher want to read about?
  • What is the prime goal behind the search request?
  • Does the content on our client’s website answer the questions posed by the searcher?

These questions helped us figure out if our client’s content truly helped satisfy the search intent behind the keywords we targeted. In turn, it helped us make our client rank for those keywords.

Content Upgrades

Yet another strategy that we employed was to update the already-published content on the client’s website.

In this section of this SEO case study, we’ll tell you how we updated the existing content on the client’s website to make it relevant to the present day.

We scanned through the few hundred blog posts published on the client’s website and made a list of posts that were ranking on the first or second page of Google.

We then created a plan to update them with new statistics, strategies, and examples. Here’s how we tracked all content upgrades in one place.

Published Content

The idea was to improve their SEO and search rankings so that their posts can reach the top three positions in the SERPs.

So, how did we go about content upgrades?

We mainly did the following:

  • Replaced old statistics with new ones
  • Updated strategies to reflect new advancements
  • Increased the content length to offer more value
  • Replaced old examples with new and relevant ones
  • Optimized content for the target keyword and other related keywords
  • Improved internal linking structure
  • How to Conduct an In-Depth Content Audit

Optimization Using Advanced Tools

Publishing content or updating it wasn’t enough. We decided to take things a step further to make this SEO project successful.

We’ll tell you exactly what tools we used for better content optimization under this section of our SEO case study.

We didn’t just focus on keyword optimization. We also leveraged the TF-IDF (Term Frequency – Inverse Document Frequency) formula to improve the competitiveness of our client’s content on the SERPs.

Basically, we identified the frequency of relevant side words (secondary keywords and long-tail keywords) and optimized the client’s posts for those keywords too.

Internal Links Addition

Internal links are crucial for a variety of reasons. These include:

  • Quicker discovery and indexing of new content
  • Keeping visitors on the website for longer intervals
  • Passing link juice from one page to another

While we already included internal links in every post that we wrote, we doubled down on our internal linking efforts.

Internal Links Addition

Our goal was to add as many internal links as possible to each new post but in a relevant manner. Even while updating old posts, we added more internal links to them.

Experimenting with Content Frequency and Volume

Content frequency matters a lot for both search engines and your readers.

If your regular visitors don’t see new content being published frequently, they may likely think that your website is inactive.

On the other hand, if you publish too much content, they may think that you’re overloading them with content.

But what about search engines?

Search engines crawl your website regularly. If they find that you’re not adding new content, they may reduce the crawling frequency. This may lead to a long delay in indexing your new posts.

So, we experimented with content publishing frequency on our client’s website. This allowed us to get more posts indexed on Google and also helped us retain their readers.

For instance, we published 7 posts on the client’s site in December 2020.

Experiment with Content

On the other hand, we published 13 posts in January 2021.

Experiment with Content 2

5. Brand Mentions and Link Acquisition

The next step in our SEO strategy was to provide a focus on off-page SEO parameters. To achieve this, we had to get the client more brand mentions and backlinks.

We put sufficient impetus into getting branded backlinks too, which would serve a dual purpose of improving brand awareness and SEO.

That’s what we’re going to tell next in this SEO case study.

Along with guest posting, we also leveraged competitor research for link acquisition. This helped us spot websites from which our client’s competitors were getting backlinks.

We created content that could provide value to the readers of the target sites and approached those websites to link to relevant resource pages from our client’s site.

Get More Brand Mentions

The result?

We were able to get backlinks for several important pages on the client's website that were ranking well in the SERPs.

Similarly, to secure brand mentions, we approached several websites and provided quotes and expert answers to them. They added our client’s quotes in their existing content along with a brand mention.

  • Steps to Get on the First Page of Google

6. Content Promotion & Distribution

You’ve probably heard of the strategies we’re discussing in this SEO case study. But one thing that most marketers forget to give more attention to is content promotion and distribution.

These two things are necessary to ensure that the content you create reaches the right audience. For this, we came up with a powerful content distribution strategy for our client.

We’ll tell you how exactly we increased the exposure of their content in this section of this case study.

In our experience, guest posts are one of the most effective ways to distribute content and get backlinks.

We wrote several high-quality guest posts for prominent websites and linked back to our client’s content. This helped us increase exposure to their content and also strengthen their backlink profile.

In addition, we syndicated our client’s blog posts on platforms such as Medium.

Content Promotion

In the case of infographics, we wrote short descriptions for our client’s infographics and shared them on numerous other websites. This not only helped us build our client’s brand awareness but also improved their link profile.

SEO Case Study: The Results

In this case study, now we’ll show you the results that our SEO strategies helped the client achieve. Let’s take a look at how our strategy and efforts paid off.

But before we delve into the results, let’s take a quick look at the period of this case study.

Case Study Duration

We implemented our strategy from 1st October 2020 to 31st March 2021 and tracked results for the same period.

In this case study, we are comparing results to the results from the previous six months – 2nd April 2020 to 30th September 2020.

Let’s now take a look at the results of our SEO efforts.

SEO Results At a Glance

Through our SEO strategy, we were able to:

  • Rank our client’s website for 53K+ keywords on Google in the U.S. and for 150K+ keywords globally (as of April 2021)
  • Rank the client’s site for 3.6K+ keywords on the first page of Google (as of April 2021)
  • Increase their site’s organic traffic by 321% in just one year
  • Increase their inbound leads by 52%
  • Get their blog posts featured in Google’s featured snippets

Increased Number of Clicks and Impressions

The results were pretty good when it came to the number of clicks and impressions we generated for the client. We generated over 877K clicks , which was greater than 794K clicks generated in the preceding period.

And that’s not even the best part.

We nearly doubled the number of impressions generated from 37.8 million to 66.3 million . Even the average keyword ranking positions improved from 35.5 to 34.

Clicks & Impressions

Improved Backlink Profile

Another good result that we would like to highlight in this case study is how our SEO strategy improved our client’s backlink profile.

There was a massive jump in the number of dofollow and nofollow backlinks the client’s site had. The total number of backlinks shot up to 389K from over 7,200 referring domains.

And the best part?

Most of these links (69%) were dofollow links while nofollow backlinks constituted only 32% of all backlinks. These backlinks helped improve their off-page SEO.

Backlink Profile

Increased Organic Traffic and Page Views

Our main goal, of course, was to drive more traffic to our client’s website. Through our powerful SEO strategy, we successfully drove a lot more traffic to their website in the six months of this case study duration than in the preceding period.

We increased the number of visitors to 533,458 visitors between October 2020 and March 2021 from 463,185 visitors between April and September 2020.

This marked a 15.7% increase in the overall organic traffic to our client’s website.

Organic Page Views

And guess what?

The traffic growth was consistent throughout the case study duration. It dramatically shot up between October 2020 and March 2021.

On 1st October 2020, the client’s site received 93,150 visitors per month .

Organic Page Views 2

However, by 31st March 2021, it grew to 128,785 visitors per month .

Organic Page Views 3

This marked a 38.2% increase in traffic within just six months. And as you can see from the graph below, it’s still growing.

The results of our SEO strategy started showing pretty soon too.

The organic search traffic to their website grew by 18.82% between 24 September 2020 to 24 Jan 2021 when compared to the preceding period from 24 May 2020 to 23 Sep 2020.

Organic Page Views 4

Improved Keyword Rankings

One of the biggest tasks we had at hand was increasing the number of organic keywords that our client was ranking for.

And that wasn’t the only task.

We also wanted to ensure that our client’s website reached the top positions of the SERPs for the keywords it was ranking for.

In the duration of this case study, our client’s website started ranking for 7,134 more keywords. Additionally, the number of keywords ranking in the top 3 positions grew by 199.

Keyword Growth

Best Ranking Keywords

In this section of the case study, we’ll disclose the keywords that drove maximum traffic to our client’s website.

It was “how to become an Instagram influencer.”

We created a blog post for our client targeting this keyword and optimized it for relevant phrases and user intent.

Through our SEO efforts, we ranked the post on the top spot for the main keyword. We also ranked it for 1.1K keywords other keyword variations.

Keyword Specific Rankings

Among these 1.1K keywords, the post ranked in the top 50 positions for 589 keywords .

Keyword Specific Rankings 2

Posts Ranked as Featured Snippets

Another significant result we want to talk about in our SEO case study is that we got our client’s post listed in featured snippets results on Google.

The post we wrote on, “how to become an Instagram influencer,” for the client showed up in the featured snippets section of the SERPs for 29 keywords .

Rich Snippets

This helped us drive massive traffic to our client’s website from that one post.

Here’s how the post appeared as a featured snippet for the main target keyword:

Rich Snippets 2

Q1. What is an SEO case study?

A. An SEO case study is a study that documents the challenges a brand or marketer faced, the strategy they used to overcome those challenges, and the final results they achieved.

An SEO case study uses relevant screenshots, figures, and reports that substantiate the strategy and the results.

Q2. How do I write an SEO case study?

A. Here are the steps you should follow to write an SEO case study:

  • Write your goals.
  • Cover the challenges you faced.
  • Write about the strategy you leveraged.
  • Showcase the results your strategy and efforts generated.
  • Include relevant screenshots in the case study.
  • Add data and reports to support your results.

Q3. How do I find case studies on Google?

A. To find a case study on Google, all you’d have to do is search for terms related to it.

For instance, to find this SEO case study, you can search for “SEO case study” on Google.

Similarly, to find a case study related to social media marketing, you can search for “social media case study” on Google.

Q4. Is SEO illegal?

A. No, SEO is a perfectly legal marketing tactic.

In fact, it’s one of the best ways to drive targeted traffic to your website in the long run. All you have to do is ensure that you follow white hat SEO techniques to make the most out of it.

We leveraged SEO tactics to grow our client’s traffic too, as you can see in this case study.

Q5. What is SEO in 2021?

A. SEO is one of the best ways to grow your website traffic in 2021. Using it, you can improve your search presence and reach your target audience.

We did the same for our client, as you can see in our SEO case study.

Ready to Replicate the Strategy Discussed in This SEO Case Study?

While we did face an uphill challenge in boosting our client’s traffic in a highly competitive niche, the efforts paid off very well.

Through a well-planned SEO strategy, we were able to significantly boost the traffic to our client’s website.

And that wasn’t even the best part.

We also helped the client build a solid backlink profile and enhance their online reputation.

If you’d like to replicate this kind of success, you can implement the SEO strategy mentioned in this case study. You can also leverage our SEO services .

case study mobile seo marketing

About the Author

case study mobile seo marketing

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SEO Case Study – 313% More Organic Traffic with REAL Examples

case study mobile seo marketing

Nick Eubanks

December 2, 2020

case study mobile seo marketing

Our survey showed people want the following content in an SEO Case Study

I compiled responses from over 1,000 subscribers on our email list into what would make this a truly valuable case study.

What that breaks down into is the following case study criteria:

  • How to grow traffic without scaling content
  • How to  increase keyword spread
  • What the critical issues are that need to be addressed and how to identify them
  • How many backlinks are needed

How to approach building links in each of these niches

  • The time from receiving backlinks until the effects are seen
  • How to map keywords to content
  • Step by step what actions were taken
  • What are the KPI’s during the campaign and why
  • What’s the time to rank and see results
  • How to marry UX and SEO , especially for mobile CRO
  • For Ecommerce SEO is it better to rank category or product pages
  • How does mobile impact SEO for B2B Lead Generation
  • How to optimize content for SEO

So the above list is EXACTLY what I’ll be diving into for this post.

Everyone loves a good case study, especially in SEO .

Funny thing is there are so many SEO case studies but there’s still a gap in available content, more specifically, there aren’t case studies that provide truly actionable strategies and takeaways.

I’m here to fill in that content gap with this post.

To prepare this post I’ve reached out to thousands of people ( almost 22 thousand to be exact ) and presented them with the site’s I planned to report on for this case study; asking them to reply with what they would want to see from a case study .

What I got back was a great list of what folks are most interested in seeing from a case study on organic search.

First, let me show you the results I’ll be diving into – and how I got to the number in the title .

For this case study I’ll be reviewing the SEO results from 3 different websites, in 3 totally different niches, that all have different conversion metrics for “success.”

Here are the screenshots of the organic traffic results from SEMRush :

SEO for Ecommerce

case study mobile seo marketing

SEO for B2B Lead Generation

case study mobile seo marketing

SEO for Hotels (or Hospitality SEO)

case study mobile seo marketing

Before I dive into the numbers, I wanted to share some of my favorite responses that I received via email. These will frame out most of what I go into in this post.

Back to the 3 Example Websites

Before I dive into breaking down all the SEO components listed above, let’s first run through the numbers from the screenshots I cited at the beginning of the post.

For the purposes of this post I’m going to use the data from SEMRush and supplement with GA data as needed, the reason being is GA data can be manipulated with filters to paint the picture of whatever you might want it to look like – relying solely on core organic views from a trusted 3rd party (like SEMRush) keeps this clean.

The Ecommerce Website

case study mobile seo marketing

Work began on the Ecommerce website in Spring of 2015.

It was a new-ish site (only a few months old) and as you can see from the screenshot, results were slow at first – and in my experience this is common for Ecommerce SEO *IF* your main focus is to build rankings and traffic for commercial keywords .

If you *just* want to “build traffic” all it takes is some creative blog posts and big niche specific guides. Don’t get me wrong – I’m not knocking these, it’s different strokes for different folks is all I’m saying.

So from March 2015 (when we got started) until February 2017 (as I’m writing this post) we took organic traffic from approximately 35,000 organic visits per month to ~225,000 organic visits per month, for a total net increase of 542%.

The B2B Software Website

avid-rankings

This project was an blend of SEO expertise and comprehensive web design and development, distinctively led in its strategy by FTF Strategist, Leigh McKenzie .

This wasn’t a pure-play SEO project, this was a BIG design and development undertaking. More specifically, this project included the design and build of a new site for a core brand, but then also needed to support meticulously folding in 3 other brand websites (that had been acquired) into one seamless master site, and then re-launch.

These are my favorite projects in all honesty – they tend to be very complex in terms of content management, and brand alignment in terms of information architecture for products and solutions is one of my all time favorite tasks.

The project kicked off in September 2016, with a target launch date for the new site in December.

None of the acquired brands really had any organic rankings to speak of and were more so bought up to acquire the technologies and fold-in the customers under the core brand umbrella ( very smart growth strategy! )

So the important pieces here were to scrape all current rankings (if any) for each site, review all the content, and create a master content map for what needs to live where on the new site – to then inform the redirect map.

The site re-launched in December (as planned) and you’ll notice the immediate increase of organic traffic, initially in December but then really in January of 2017; going from approximately 800 organic visits per month to around 3,600 organic visits per month.

It’s worth noting the slight dip in February as Google reshuffles all the new rankings and tests the waters to make sure these URL’s have the rankings they should – taking into consideration qualitative metrics such as CTR, time to long click , and dwell time.

Overall the gain from SEO traffic was approximately 350%.

The Hospitality Website

case study mobile seo marketing

This website is special. For starters, it’s a giant international brand and the cherry on top is the website is beautifully designed – so on top of everything else, international SEO was a major consideration out of the gate.

What was surprising is how much of a rats nest the front-end code was from purely an SEO perspective – the good news is for any SEO worth their salt , all you see in this case is opportunity.

For this site, we went to work in August of 2016 and the initial focus was 100% in cleaning up the client-side layer of the site – we specifically audited things like the crawl budget and efficiency, index rate, and internal links.

It’s a pretty big site, so it took a couple months to get all our ducks in a row and then wait to have everything implemented by their development team.

Most of the work went live in November and then you can see the first movement of organic traffic in December 2016. When we started the site was getting approximately 210,000 organic visits per month which grew as of February 2017 to 306,000 organic visits per month, an increase of 46%.

Averaging Out a Growth Number

So for the purposes of coming up with a number for the post title (because having 3 numbers was really confusing, I asked :)) I took 542% + 350% + 46% = 938/3 = 313%.

So that’s where that comes from – ok onto the MEAT!

How To Run SEO Campaigns For Success

Coming back to the list of strategies and tactics that were asked about on how these results were achieved, I’m going to do a deep dive into each of the bullets I listed above, one at a time.

How to Grow Traffic Without Scaling Content

This is a great question and everyone wants to know how to make SEO easier, i.e. how to do less and get more .

While content is important, it’s still not the King , and there are ways to get more SEO juice out of your current site.

Per my post linked above, promotion is one of the easiest ways to crank more traffic out of existing content, and for specific details on promotion strategies I recommend checking out this smart post by Robbie Richards.

What I’m going to get into instead, is action you can take on your site to get more love from Google.

With that said, one of the fastest ways to increase your organic traffic without creating any new pages is to optimize your crawl budget.

More times than not this is considered technical SEO , and while doing this to the full extent does get technical – there are elements of it that any intermediate SEO can implement and see results from.

The best place to start is to run a full crawl of your website  and analyze your results.

What you’re looking for is the following:

Thin pages are URL’s on your site that have a low text to html ratio, and the best way to identify these is to use a proper site crawler.

Here’s the thin pages report shown in DeepCrawl.

case study mobile seo marketing

Generally speaking you don’t want pages with less than 500 words of original content being crawled, as with everything in life (and especially SEO, there are always exceptions to this, but this is a sound standard practice).

For thin pages you do not wish to “thicken up” with more content, consider blocking them via robots.txt .

Query Parameters

Query parameters are those nasty looking URL’s you often see on Ecommerce sites, they usually start with ?= and can stack to the moon and back.

They tend to be generated from core shopping cart code on many platforms but also from site search driven (like Endeca) and database driven websites.

The big issue with these, is each one of these URL’s, by default, is crawled and considered a unique page. Fact of the matter is, more times than not, these pages do not have enough unique content / user value for them to be included in your crawl budget.

These can be attacked through a combination of blocking Googlebot from specific parameters within the url parameters report in search console coupled with hard disallow directives in your robots.txt file

case study mobile seo marketing

Your index rate is simply the ratio of pages submitted into Google for indexing vs the pages actually included in Google’s index.

Here’s a screenshot of a healthy index rate, where 564 of the submitted 568 pages are indexed.

case study mobile seo marketing

Another key component to consider when looking at your overall index efficiency is edge case variations of URL’s that shouldn’t be accessible, for example if your homepage at your root domain lives at yoursite.com, but then there are duplicate variations of the page that live at yoursite.com/main/ and yoursite.com/index.html these should be redirected using a 301 .

Taking the above steps is often the very first thing we do as part of our process, think of these as cleaning up your site’s foundation before you embark on building new content on top of it.

How To Increase Keyword Spread

I found it a bit funny this was a question, since I’ve written on this before , but I do think I can expand on this more specifically in the context of this case study.

With the advent of the Mobile-First index, and Google now able to render full CSS and Javascript , means that hiding content to improve user experience is no longer a discount factor – from an On-Page SEO perspective .

The practical application of this is the ability to increase the semantic keywords and contextual relevancy of your pages for additional keywords, without having to screw up conversion rates by stuffing walls of text into your layout that no one reads.

To show you a real world example, here’s how we implemented this on TrafficSafetyStore.com:

Slide-Down-Content-Example

And if you do a search in Google.com for the target category keyword here “roll up construction signs” you will be greeted with this beautiful SERP:

case study mobile seo marketing

Now I’m not saying the results we’re seeing are because of putting this content behind a jQuery window shade, but I will share with you that this also improved our conversion rate by a considerable percentage, likely due to improved UX from a shopping perspective .

The other consideration based on these recent changes from Google is that content that is hidden on Desktop due to it being Mobile content, may still be crawled and scored, and in fact influence Desktop rankings.

What Are The Critical Issues That Need to be Addressed and How To Identify Them

This circles back to the point of cleaning up your foundation before starting to build on top of it.

The critical issues that were analyzed, identified and immediately addressed with each of the 3 sites in this study were:

  • Reign in crawl budget by auditing the sites crawl efficiency and index rate.
  • Select a champion version of a product to be set as master and canonical all slave variants to the master.
  • Filter down thin pages and non-representative category and sub-category results pages and remove them from the XML sitemap you will submit to Google.
  • Build out unique and compelling content on key landing page to be established as hub pages based on topics.

B2B Lead Generation

  • Crawl the site and look for pages targeting the same keywords. Consolidate these pages to reduce keyword cannibalization, deprecate the weaker pages by first moving their content to the master page ( take this chance to clean-it up and refresh it ) and then redirecting them.
  • Once you’ve completed your keyword research , and have developed your matrix and prioritized your target terms, create keyword buckets. These buckets are then used to inform your on-page content requirements and page design.
  • Internal links are important in every vertical, but especially in B2B lead-gen as so many of the pages and themes are so closely related to one another, make sure you architecture is built in a way that supports logical horizontal linking.

Hospitality

  • First and foremost, check for rogue canonical tags. If you have pages that contain a canonical tag pointing to another URL on your site, those pages are effectively set to NoIndex.
  • Make sure all the images on your site are being called from/linked to in the HTML of the body content on the page and NOT using CSS or JS.
  • This may be argued by some, but I still find tiering of pages, i.e. building master topic hubs and then building inter-linked children underneath them, to work very well in the hotel vertical where geo-targeting is so critical.
  • Local SEO, make absolutely sure every location has a fully built out (and CLEAN) local citation profile.

To identify these issues you need to become familiar with running a crawl report and analysis and then being able to sketch out and understand a sites information architecture.

How Many Backlinks Are Needed

Short answer here; more .

But in all honesty, this is such a hard question to answer – which is why I’m sure it has not yet been answered to the level that satisfies most SEO readers.

So with that said, I will take you through roughly how many links we’ve built to each of these sites, and then in the next section I’ll go into details on how.

Velocity is key for retail sites – what this meant was building up a steady base of new inbound linking root domains coming in day after day and week after week.

This particular retailer is in an extremely competitive space, so we built up a steady base of acquiring 30-40 new linking root domains each month, and continue with this campaign running in the background as we build out new pages and add new products.

Ecommerce-Link-Building

In the B2B space, velocity is not as important as securing higher authority placements with much higher trust metrics. When building links for businesses selling to other businesses credibility is key and works like a flywheel; the more high trust links you drive the more linked mentions you tend to pick up organically .

case study mobile seo marketing

To put this bluntly, link building in the travel and hospitality space is weird. Working with name brands is great in some ways but very difficult in other capacities, and what I’ve learned is that the link turnover rate in the Hospitality niche is incredibly high.

What this means is links get placed and then re-placed frequently – I think a lot of this has to do with how incentivized many of the big linking sources are. To paint a better picture of the churn I’m speaking about look at this graph:

case study mobile seo marketing

The mix of links that are being lost are from a mix of spam sites (woohoo!), affiliates, and images that are being replaced or updated by the site managers.

I have some specific ideas on how to build more specific assets to combat this in the future, but at this time we’re just getting to the content part of this campaign, so the links we’ve gained so far have only been from very specific strategies that I will go into in more detail in the next section.

case study mobile seo marketing

I’m going to combine this section with another since it’s *so* closely related. The other question was “ what are the sources of links for each niche and how were they identified? “

I would never call myself a link building person, so the strategies we use to source links for these sites are not going to be new information to many of you, but with that said – they still work .

I’m going to include how prospective link targets are identified within each section, and then show real world examples in the wild of companies putting them to work to acquire shiny white hat links.

The way most of these campaigns are run is good old fashioned outreach.

Below are the primary link building strategies we used for each of our 3 case study niches, one key consideration is that these aren’t directory links, social profile links, and other manufactured link acquisition techniques :

Ecommerce Link Building

Link building in Ecommerce takes attention to deal and almost always requires incentivizing your link targets – they understand you’re a commercial entity and they expect to be rewarded for the value they’re providing to you with their link.

This is a very scalable strategy for getting links to an Ecommerce site if you have the budget and margin on your products to make this worthwhile. For our client in the fashion space, our process for identifying sites to approach for reviews is as following:

  • Use advanced search operators to find sites that already contain posts with specific leading keywords in them such as review, how to wear, what to wear, what I’m wearing, my outfit, or the specific product keywords that represent your link targets product catalog.
  • Scrape all of these sites into a Google sheet (I like to use LinkClump )
  • Qualify them based on your link quality criteria ( ours minimum is DA25/TF15 )
  • Load all the domains into your outreach tool of choice (we use BuzzStream) and kick off your campaign
  • Follow-up 4-5 times with your link targets, even if they say no I suggest pursuing until you get a response.

Same as with reviews, you’ll need a budget – but it doesn’t have to be cash . Many times, depending on your products you can find groups that need what you sell and are willing to show off your logo ( with a link of course ) in exchange for some free products.

A personal example I’ll share with you is how at TrafficSafetyStore.com we donate 12″ traffic cones to driving clubs around the country, in exchange they will put their logo on their club sites with a link.

case study mobile seo marketing

Sponsorships

The only difference between donations vs. sponsorships is this tactic does usually come in the form of cash.

Think beyond just sponsoring articles though, and instead look for opportunities to support either causes that are important to you or that exist ion your local area.

A good example of these could be youth sports leagues, local chapters of the ACLU, or pretty much any local non-profit or independent organization that has a website.

case study mobile seo marketing

Contests work incredibly well when done right. The hardest part about pulling off a contest is giving away something compelling enough that people REALLY want to win. This usually means it’s a pretty big expense for you or your client, but I’m serious when I say when the idea is solid and the execution is done right – these things can crush link acquisition, like to the tune of 100+ new LRD’s.

Here are a few examples of some of my favorite contests from Ecommerce sites, all of which landed them over 100 new root domain links:

case study mobile seo marketing

^Notice the size / amount of product each site is giving away to drive entries, engagement, and interest.

B2B Lead Generation Link Building

Scalability is a challenge in any vertical, but it seems to get exponentially more difficult in the B2B space. The tactics I’m going to review in this section have varying degrees of scalability, and are more so focused on outcomes: high quality links that can be stacked to move the needle on organic rankings .

Broken Link Building

Far from new information, this is a near timeless link building strategy that can still get results and be scaled quickly.

The biggest challenge when running a BLB campaign is finding a piece of content that is a critical reference point in terms of making the argument or legitimizing the pages that are linking to it.

case study mobile seo marketing

From there the caveats are:

  • It needs to be at least tangentially relevant in context to the clients site, so it makes sense for it to live on the client’s domain (even if it’s a separated resource section).
  • It needs to include as much of the content from the old (now broken) version as possible, and then take the level of usefulness one step further.

The last consideration I’ll leave you with for BLB is who the pitch is coming from; it better be 1) and email address on the client’s domain or 2) an “independent 3rd party” that is advocating for the content being pitched as it aligns with their core mission or values.

Evergreen Resource Development

Buying guides still work really well for this, but it’s becoming incredibly competitive with many affiliate players starting to invest serious resources ( and dollars ) into their content, and new affiliates popping up every day.

The trick here is to bridge the gap and provide something of true value, beyond a buying guide, but to do so in a way where your content offers something new and unique that does not yet exist within your vertical.

Here’s a great example from Buffer on how to manage daily social media updates for millions of followers:

case study mobile seo marketing

That has earned them 310 links from 44 domains:

b2b-evergreen-links

Problem Solving & Process Content

If we weren’t talking about link acquisition I would probably address the creation of problem solving content by speaking to the traffic potential of larger platforms with installed, high intent audiences such as LinkedIn or Quora, but – since this is about links building, let’s look at some native examples.

KISSmetrics is known for their content marketing prowess, but what’s not often reflected upon is their level of SEO in the B2B software space.

These guys crush lead generation from SEO, and a bit reason behind their rankings success is their ability to nail process and problem solving content to attract gobs of links.

Take for example this post on how to boost conversions, which earned them over 400 links from over 60 linking root domains.

case study mobile seo marketing

Interviews & Influencer Marketing

Ego-baiting is still alive and well, especially in all of the verticals where it hasn’t been played to death ( like in SEO for example ).

As such, landing an interview with an authority in your space or leveraging the audience and trust of influencers in your space is a great way to build visibility for your content that can ultimately leads to a nice inflow of links.

The Harvard Business Review uses interviews, like this one with the Founder of Starbucks, to rake in links to the tune of ~180 from ~80 domains on just this single post.

Case Studies

One of the smartest ways this can be done is actually through using properly messaged case studies with a high level of production value.

Take for example Bitly did a case study on Omnichannel Ecommerce , that resulted in over 30 links from 19 LRD’s, and I’d be willing to bet these are all organic links earned without outreach.

case study mobile seo marketing

This becomes even more believable when you look at their case study landing page  which has racked up over 700 links from well over 200 linking domains:

bitly-links

Unlike the other 2 SEO niches, hospitality tends to be a bit easier in terms of scaling link building since you usually have more assets at your fingertips to leverage for results. All of the below tactics, which while useful in other verticals, have driven the most effective link acquisition results specifically for our Hotel clients.

Link Reclamation

Link reclamation can be incredibly scalable and effective if you get the pitch right, and put the energy into efficiency (i.e. scale).

The 2 most commons approaches we use to reclaim links to support Hotel SEO are:

  • Image-based (either exclusive or unlicensed) – using reverse image search engines like Google Images of TinEye to find 1) unlicensed (and unlinked / unattributed) images, contact the website owners and politely, but sternly alerting them to either provide attribution to your client or take the image down, or 2)  offering publishers and authority bloggers exclusive images for use on their site in exchange for the link back to your client.
  • Unlinked Brand Mentions – John-Henry already wrote a great process piece on scaling unlinked brand mentions , so there’s no need to reinvent the wheel. But to re-cap, this is running searches for brand queries, scraping the sites, getting contact details, and then sending emails asking for the existing mention of your Client’s brand to be linked to their site. In my experience the average results of these campaigns are high, usually with link acquisition rates between 20 and 30%.

case study mobile seo marketing

Discounts & Affiliate

This one is pretty straight-forward, the nuance here is approaching this from a second tier – what that means is offering your link targets something to offer to their audience.

This is also commonly use in Ecommerce to help build relationships, but this makes the offer more attractive to more established blogger and niche publishers since not only do they get something for themselves, but they are also now able to offer something of value to their audience, reflecting additional value on them as a trusted advisor.

Where this becomes less straight-forward is when you’re out proactively building an affiliate network with travel bloggers. The way to leverage this from an SEO perspective, opposed to just using it to increase brand awareness and stand on the shoulders of other networks to drive more bookings, is by setting up your affiliate links in an SEO friendly way.

There are several ways to do this but the 2 that are the most common are:

  • The easiest way – Deliver affiliate URL’s using URL shorteners that use 301 redirects, like Bitly, Snip, Tiny, etc., or
  • The better way – Setup an affiliate platform that uses hashtags to pass the affiliate ID so all links point to a single URL (without any messy query strings or tracking parameters that dilute the value of the link)

The Time From Receiving Backlinks Until The Effects Are Seen

This is one of those questions I get asked on a weekly basis.

And the answer is only going to upset you – but here it is: it depends .

Let me explain that this is based EXCLUSIVELY on my experience and may vary wildly from what others may experience, but here goes:

  • It depends on the trust, crawl rate, and citation flow of the site that’s linking to you.
  • It depends on your established link velocity.
  • It depends on how Google is currently treating new links from the site(s) that linked to you OR to your site.
  • It depends on if Google is currently delaying link value passed within your target vertical or for that keyword.

On top of all of this I’ve heard stories about link velocity being built up over a few month period, no movements at all in terms of rankings, and then all of a sudden a big pop (not related to an algorithm update), which makes it really hard to attribute to individual links.

Here’s an example of what this looks like:

case study mobile seo marketing

The best advice/insight I can provide on this question as a whole is this:

Don’t try to attribute individual activities in SEO to any one strategy or tactic

SEO works best when it’s executed and managed holistically as a system, not a vacuum .

How to Map Keywords to Content

I took a stab at sort of answering this question in detail when I created my guide on how to implement a keyword strategy, but I’m going to try to dive back in for the purposes of this post.

This is a really difficult activity for a lot of SEO’s, and the reason (IMHO) is because I think most SEO’s a very analytical – which in most areas of SEO serves you very well.

However, this particular element of implementing and SEO strategy is as much an art as it is a science.

case study mobile seo marketing

For parts of this process it is very straight-forward; the keyword list includes 12 keywords that are all variations around a single, identifiable topic. Create a new URL, select the root term for the URL, write the page title to focus on the root term + value prop + include 2-3 modifiers, create the content on the page to lend context to the additional term variations.

Boom , easy ( relatively speaking ).

Where this gets difficult is when the keyword lists get big, and the variations begin to blur, and more times than not, SEO’s overcomplicate their targeting.

More times than not, when we’re brought into a new project, mass cannibalization is afoot.

The previous SEO or marketing manager thought that the best way to build relevancy for their target keywords was to place their head term in the page title and URL of 3-4 blog posts per month and then crank out thin, non-value creating posts as fast as they could.

What a waste.

It’s true that topic relevance can be built in concert, and also that often it takes time… but amassing a troth of posts using the keyword “best yeezy boost 350” never worked for anyone. I promise.

Instead, categorize your keywords into themes based on topic overlap.

Find connections between terms that don’t share any of the same words, but speak to the purpose of the page, support a process where multiple terms are included, or can be woven into sections on the same URL to lend context to the focus topic.

Here’s how we do this for the 3 niches in this post:

Mapping keywords to content for Ecommerce is all about intent, and supporting intent at each level of the conversion funnel and site architecture.

  • Categories – Head and shoulder keywords;2-3 words
  • Sub-Categories – Shoulder and body terms; 3-4 words
  • Product Pages – Product specific keywords and long-tail terms focused on solutions
  • Pages – Use case terms, i.e. “Buying drill bits for drywall”
  • Blog Posts – Audience interests to support top of the funnel discovery, brand awareness, and gain links.

Intent is of course important here to, but for Lead-Gen it’s not as straight forward since you don’t have cut and dry “category” and “sub-category” pages, instead I prefer to approach B2B sites in the following content groups:

  • Brand Pages – Brand keywords, including the name of the company but also any words or names used to represent exclusive products or services.
  • Hub Pages – Non-brand keywords, these are going to be the most difficult terms to go after and will likely be anywhere from 2-4 words. This is where all the search volume is going to be, so it’s important to embrace the Bigfoot strategy on these pages.
  • Persona Pages – Very similar to use cases, these are pages that focus on the specific benefits for the various roles that should be using your product or service. For SaaS companies these are generally built based on professional title within the organization or can be based on the specific responsibilities a user may have at their company.
  • TOFU – Unqualified searches at the top of the funnel that are representative of visitors who are just starting their research and at the very beginning of their buyer journey. These pages are best linked to off the homepage.
  • MOFU – Commercial investigation queries where the user is more informed and in the process of finalizing their requirements for a solution and making sure your product checks all their boxes. This content should be benefits focused and is often linked to from the Footer.
  • BOFU – Whitepapers, case studies, lead magnets, and content upgrades. Be sure to build enough content on these pages so they’re not thin (i.e. min 400-500 words) and make sure the value you offer on the landing page is enticing enough to drive the form fill conversion.
  • Blog Posts – Use blog posts to leverage marketing tactics not suitable for the rest of the pages on your site, i.e. influencer marketing, ego-baiting, statistics and other time sensitive information/data that is likely to change. Build blog posts to widen your traffic net to rank for more abstract and edge case keywords and then link into the above listed pages.

If you’ve learned nothing so far in this post, I hope it’s at least become apparent how different SEO strategy is across different verticals – and that SEO for Hotels and Resorts is a different beast all together .

Hospitality sites tend to have an extreme focus on 2 core functions for content:

  • Geo-focused
  • Activity-focused

Because of this it makes grouping keywords in topical buckets to map them to pages relatively easy.

Geo-focused keywords with modifiers such as [country], [city], [state], [zip code], and [near] should all be attacked in sections where the architecture is centralized under the geo-targeting.

What does that mean?

It means Google uses geography targeting as a leading indicator for search results ranking, and hence it should be the parent of all the rest of your content in your document tree.

The practical application of this means if you’re targeting terms for hotels near Six Flags in New Jersey, New Jersey needs to be the parent directory with child pages for the activities and attractions, so /new-jersey/six-flags-great-adventure/ vs. /six-flags-great-adventure/new-jersey/.

Make sense?

For content that lives outside of geography (which in reality is nothing for location-based businesses) but if we’re going for big SEO wins here, i.e. the likes of “best places to [activity name]” then blog posts are a solid content vehicle for achieving this.

Here’s a great example:

activity-content

Funny enough this post ranks for Geo terms (keywords including the “Caribbean” geo-modifer) in addition to a slew of “best diving spot” keywords, good for them.

But this is exactly the kind of content I would be focusing blog posts on for Hotels.

Step by Step What Actions Were Taken

The beautiful part about refining an SEO process that works, is that the process itself is the same across all verticals – so for this section I only need to write it out once 🙂

Most SEO Companies start their process with an exhaustive audit , more times than not I see this as a bastardized derivation of Annie Cushing’s Audit Template (which is stellar if you’re looking for one).

case study mobile seo marketing

We do this a bit differently.

We DO an audit, but we’re only looking for critical elements or super fast wins, we DON’T blow tens of hours doing a comprehensive audit that include 80% of changes that will result in a minimal increase for a maximum amount of effort.

The 80/20 rule is alive and well in SEO.

1. Crawl The Site

We run a full site crawl (with permission from the site owner) on DeepCrawl and on a ScreamingFrog instance we run on an AWS instance.

We then review:

  • Redirects – Looking for non-301 and chains
  • Link Tags – Canonical, NoIndex, NoFollow, and Alternate. You’d be amazed at how many times a tag is set by accident and something as simple as removing it opens up floodgates of traffic. This was actually the case for our Hospitality client on one of their highest revenue generating pages 🙂
  • Header Tags – This is mainly to check for the presence of pages with no H1 or multiple H1’s (which again, happens constantly).

2. Analyze Core SEO Data

I mentioned most of this in the earlier section . We start on-site (before moving onto traffic sources, rankings, etc.) first by gathering our findings from the crawl, but then also include a manual review of:

  • XML Sitemap – For starters, does it exist? You’d be surprised how many big sites don’t have one. If there is one, review it manually for syntax / formatting and then log into Google Search Console and check the last time it was submitted.
  • Index Rate – If the XML Sitemap has been submitted through Search Console, check the index rate, i.e. how many pages were submitted versus how many Google is indexing.
  • Redirects Rules – To do this we review the htaccess file, NGINX config file, IIS redirect configs, etc. depending on the server configuration.
  • Robots.txt File – Based on crawl data, the XML sitemap, and the crawl rate, tune up the robots.txt file to better manage the efficiency of the crawl budget and crawl rate.
  • URL Parameters – Audit the current URL Parameter settings in Search Console to make sure they are set to accurately reflect the actions they drive on the site, and are set to block all URL’s where necessary.

3. Make Recommendations For Immediate Implementation

Herein lies our core differentiator; besides me being an owner/operator of an 8 figure Ecommerce website (which lends hands-on experience to growing revenue for transactional websites), FTF employs more developers than we do analysts.

This is because I never wanted to be in a position where we made specific, technical recommendations but the Client was unable to implement them due to lack of technical resources.

4. Build a Keyword Matrix

This is our proprietary take on keyword research. What makes it proprietary is simple our process, the extreme amount of data we pull in, and the takeaways this enables us to deliver in terms of keyword prioritization.

sentinel-searchintent

5. Conduct a Content Gap Analysis

This has been written about in-depth before here , here , and here . What we do a bit differently is not the process ( which is sound and again, pretty standard ) but ours is based on the data we find and bake into our keyword matrix.

case study mobile seo marketing

6. Create a Content Map

This is a breakdown of all the content that we recommend building, moving, enhancing, deprecating, or redirecting based on:

1) new keyword opportunities identified in the keyword matrix and

2) content gaps identified in organic search.

This includes all individual configuration details at the URL level which means meta attributes (title, description, slug, and header structure), content requirements (keyword use, content length, topics to cover), information architecture (where the page should live in the document tree, how it should be linked in navigational elements, and internal links to and from the page), and lastly which design patterns should be used to support the user experience ( mobile first of course ).

7. Development New Content as Required

If new content is needed to support specific campaigns elements, whether it’s increasing the overall contextual relevancy of pages, the creation of linkable assets, or content required for partner sites, this is run contemporaneously with the next task set.

8. Content Promotion

Content that doesn’t get seen earns no links and shares and is exponentially harder to rank. While the depth and breadth of your content does matter, it doesn’t matter nearly as much as your efforts to promote that content .

9. Link Building

Please refer back to the previous section for how we built links for each of the 3 cast study sites.

What Are The KPI’s During The Campaign and Why

Before I jump into the specific KPI’s we used for these campaigns, I thought it would be worthwhile to share some insights from a friend and fellow SEO, HubSpot’s Global Director of Growth , Matt Barby:

“Each SEO campaign is different and requires an element of customization when it comes to reporting on its success. That said, there are a few KPIs that come up time and time again that I rely on to get specific insight(s). The first is the obvious one – overall organic traffic. Depending on the scale of the project I’ll look at this daily/weekly/monthly. Moving further down the funnel I’d be looking for conversions from organic search. This could be in the form of direct sales, leads generated or even data capture (all depends on the project). To support these two, I’d keep an eye on branded search volume growth (tracking general awareness) and monthly backlink acquisition – these KPIs are way more skewed towards the top of the funnel but are really important to track in order to identify trends in your overall data.” – Matt Barby Global Head of Growth, HubSpot For more SEO insights from Matt, check out MatthewBarby.com

The following set  of data points are the key performance indicators we track during the life of an SEO engagement:

Number of Pages Indexed + Index Ratio – There are some other metrics that we look at while we’re looking at this like average crawl rate, but overall the indexed page count over time and the index ratio are like the pulse of a website. This let’s use know how valuable Google is finding the content / pages of the site and if we are chopping out loads of thin or duplicate pages (general culprit is parameterized URL’s) we want to watch and make sure Google is picking up that these URL’s have been deprecated.

Query Impression Volume – If you’re running an SEO campaign the literal goal is to increase the visibility of your website in organic search, the volume of impressions where your website URL’s are being shown to people in organic search results is the literal measure of this.

Number of Page 1 Rankings – This is a report we have set up to run automatically daily and weekly. For weekly reporting we use AWR Cloud and for daily tracking, especially of SERP beta (or the rate of flux among rankings for a particular keyword), we use SERPwoo. This report is grouped in number of rankings on page one (overall), top 5, top 3, and those sweet #1’s.

Organic Traffic (Brand and Non-Brand) – Another literal measure of pure SEO success, the total number of visitors from organic search. This is best looked at month over month, but there are certain campaign elements that when they’re launched will cause us to keep an eye on the realtime traffic report in GA. The important part about this KPI is the split between brand versus non-brand traffic. This is extremely difficult to dial in with a high level of accuracy, thanks to “not provided,” but there’s still value in trying to split this out the best you can. This shows the impact of brand awareness campaigns vs. the correlation against % of total traffic from new visitors which is driven mostly from non-brand keywords.

Number of Keywords Ranked  – This is your measurement metric for your site’s overall keyword footprint. Step one here is to grow your overall footprint by building rankings for more keywords initially, which will will start out looking like this:

case study mobile seo marketing

where most of your rankings are not on page 1 (i.e. positions 1 through 10), and then using the strategies I’ve outlined in this post to move from the above scenario, to one that ideally looks more like this:

case study mobile seo marketing

Revenue from Organic Search – All the traffic in the world doesn’t matter if you’re not able to monetize it, so this is a critical KPI that we track and report on to make the ROI for SEO is always positive.

What’s The Time To Rank and See Results

For starters it’s easiest to answer this question in reverse, when the rankings come – so do the results .

The time to rankings has everything to do with the size of the opportunity relative to how established your site is and how big of an impact fixes might have.

This question has a ton of overlap with the previous one on “time to see results from links” – and the answer is honestly the same – it depends .

It’s going to be different in every vertical and to a large extent, every keyword.

The best way to approach answering this is on a keyword by keyword basis, looking at individual difficulty scores.

Here’s my extremely generalized rundown using one of my favorite keyword difficulty scores still to this day, TermExplorer’s.

Based on TermExplorer’s Keyword Analyzer results and provided keyword difficulty scores:

Difficulty score: 1-3 What’s needed to rank: dedicated page targeting keyword at meta attribute level, minimum content equal to average word count of top 10 ranking pages. Trust signals from minimal external sources, i.e. links, social signals, click-through from SERP for target keyword. Time to rank: if your site’s DA/TF is above the average of all sites currently on SERP1, likely 3-4x your sites average total crawl rate, but give it 2-3 weeks to be safe. If your site’s DA/TF is below the average of all sites currently on SERP1, double the time.

Difficulty score: 4-5 What’s needed to rank: dedicated page, not more than 1 directory off of root directory, targeting keyword at meta attribute level, minimum content equal to average word count of top 10 ranking pages. Minimum linking root domains equivalent to average of URL’s ranking in top 5 positions. Time to rank: if your site’s DA/TF is above the average of all sites currently on SERP1, likely 4-6x your sites average total crawl rate, but give it 4-6 weeks to be safe. If your site’s DA/TF is below the average of all sites currently on SERP1, double the time.

Difficulty score: 6-7 What’s needed to rank: dedicated page in root directory, targeting keyword at meta attribute level, content equal to 150% average word count of top 10 ranking pages. Minimum 150% linking root domains equivalent to average of URL’s ranking in top 3 positions. Time to rank: if your site’s DA/TF is above the average of all sites currently on SERP1, likely 4-6x your sites average total crawl rate, but give it 6-8 weeks to be safe. If your site’s DA/TF is below the average of all sites currently on SERP1, triple the time and signals needed.

Difficulty score: 8+ What’s needed to rank: DA65+ or likely 8+ months of established link velocity, earning 25+ new linking root domains each with DA25/TF15+ per month. Time to rank : Extremely variable based on competitors, net link acquisition of top 10 ranked sites, and overall audience engineering capabilities of sites currently in top 10.

How To Marry UX and CRO (Especially for Mobile SEO)

I love this question.

It’s become so extremely relevant and I’m thrilled that Google made the move to no longer discount content hidden for the benefit of the user experience .

What we’re seeing as a result of this (as of January 2017) is content that is hidden for mobile users based on media queries is being used to score the relevancy of the pages for those keywords.

case study mobile seo marketing

This is YUGE, and means you can have a big, beefy desktop experience where you select design patterns so as not to overwhelm users with too much text, e.g. accordions, tabs, jQuery window shades, etc. – but that Google will still crawl and score all of that juicy content towards your SEO efforts.

In terms of focusing on CRO for Mobile, the biggest mistake I see sites making on their responsive page versions is not being “finger friendly” enough.

I’m not saying make your buttons enormous, but you do really need to think in terms of how to best utilize this real estate.

One interesting trend is how meticulous we as mobile power users have become at inspecting what’s on the screen, even when it seems very small.

What I’ve been doing to keep tabs on this, and leverage CRO to the best of our ability to help drive conversions from the increasing amount of mobile traffic we’re seeing across all websites, it to stay abreast of shifts in design patterns.

I do this by following pattern libraries that track mobile design trends, like this one.

For Ecommerce SEO is it Better To Rank Category or Product Pages

Simple answer here: follow the search volume.

In some mercantile verticals all the search volume is for the products (Amazon tends to kill it in these verticals) where as in others, there’s virtually no search volume for product specific keywords and instead all the volume is for 2-4 word terms.

In these verticals, it’s best to run with a silo’d category or sub-category architecture and build large stores of relevant child pages to bubble up their relevancy to a parent directory.

We’re in a time where this can be done using item-prop tags and blown out structured data mark-up, and it can even be done in many instances using internal links, but there are edge cases to everything in SEO.

For keyword niches where there is heavy competition for both the category terms as well as the product terms, i.e. if you’re a distributor for very established brands; think Nike, North Face, BBS, Thule, Burton, etc., you likely need to be approaching your SEO via a flat architecture.

In the above instances, I would be building large content hub pages targeting the brand terms, extending those hub pages incrementally by adding keywords on the sub-cat URL’s but not as child directories, and then also placing the product pages in the root.

So for example, if I was selling winter sportswear, and carried Burton snowboard bags, my architecture may look like this:

  • /burton-mens
  • /burton-mens-snowboard-bags
  • /mens-burton-space-sack-snowboard-bag

How Does Mobile Impact SEO for B2B Lead Generation

The impact here simply forces innovation and creativity, which is awesome!

It means you need to keep a tighter experience to drive conversions and pander to the intent of users who may be searching, reading, and experiencing your B2B content on their phone.

In my experience, the intent of someone reading B2B content on their phone is they are either at the very beginning of the customer journey – having just been told about your business from a friend or saw an ad , or – they are at the very bottom of the buyer journey and have just been told to FIND A SOLUTION NOW!

In either case it’s critical if you’re going to have a chance at the sale that you accommodate this lead by providing useful solution content to answer their most common questions, provide options to quickly email pages to colleagues, offer downloadable resources, and if possible, use a design pattern such as a sticky footer or gesture-based element to show the phone number.

These are more CRO-focused tips than SEO-focused, but I figured at this point in the post I’ve sort of maxed out all the SEO questions in this context 🙂

Wrapping This All Up

I hope you found something of value from this now over 7,000 word post that I’ve spent weeks writing.

If not, that’s cool too.

What I would ask in return, if you either found it useful, are going to send it along to someone you know, or if you’re seething in disappointment – please take a moment and drop me some feedback below in the comments.

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Eight case studies where mobile marketing actually worked

Mobile marketing is still a developing industry and one that does suffer something of an image problem.

Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.

To assist in this endeavour, I’ve rounded up eight case studies of mobile marketing campaigns that proved to be a success.

For more in-depth case studies, head over to our  Case Study Database  which is available to Econsultancy subscribers.

And for more on this topic download the Econsultancy Mobile Marketing and Commerce Report or read my post looking at eight great examples of mobile marketing from Southeast Asia .

david-moth

Macy’s Winter Collection

Macy’s used rich media mobile ads to promote brand awareness and purchase intent for its upcoming Winter Collection.

The multi-panel rich media ads were targeted at female iPad users aged 25-54, and allowed consumers to view a branded video, browse a product catalogue and access a store locator without leaving the ad unit.

There were also calls-to-action encouraging users to follow Macy’s on Facebook and Twitter.

As a result of the campaign purchase intent apparently increased by 134% .

case study mobile seo marketing

Co-operative Young Driver’s app

To promote the benefits of its ‘black box’ telematics technology that rewards careful drivers with lower insurance premiums, the Co-operative created a smartphone app that allows people to test out the system before they buy one.

The target demographic was drivers aged 18-24, so the Co-op used mobile ads to raise awareness and drive app downloads.

Working with Mediacom, it decided on a multi-faceted approach involving placements on mobile ad exchanges, Facebook mobile app install ads, and MMS ads targeted at people identified as car enthusiasts.

In the first week, the app was downloaded more than 1,100 times , exceeding the target (100 per week) by over 1,000%. Within the first four weeks of activity it was downloaded more than 3,500 times.

The original target cost per download (CPD) was set at £31.88 and in the first four weeks a CPD of £0.91 was achieved.

Gillette’s brand awareness

This is one of the more bizarre mobile campaigns I’ve seen, but it did achieve decent results for Gillette .

It involved rich media mobile ads that prompted users to ‘begin a race’. This launched an interactive game that required people to shave F1 driver Bruno Senna using a car shaped as a razor.

Users could then purchase a razor from within the ad unit or share the game via social media.

case study mobile seo marketing

The ads were targeted at males with a mid to high disposable income and achieved a CTR more than twice industry standards .

More than 20% of users who engaged with the ad once ended up replaying the game. However we don’t know what impact it had on brand awareness.

Boots’ swine flu ads

Remember the swine flu panic? Turned out to be a whole lot of fuss about nothing, but it did at least yield a useful mobile ad case study.

Boots used a variety of mobile tactics to give people access to relevant information about the virus and also encourage them to use a search tool to find their local Boots pharmacy.

It developed a simple guide on its mobile site containing information about swine flu symptoms and how to prevent its spread, then drove traffic to the site using targeted mobile ads across Vodafone Live!, O2 Active and m.RTE.ie.

There are no specific stats on the campaign’s success unfortunately, though it’s claimed that the ads were ‘very effective’ at driving click-throughs to the site.

Boots also promoted the site via SMS, enabling consumers to respond and receive location-specific information on pharmacy locations.

Sega’s Sonic game

To celebrate Sonic The Hedgehog’s 20th birthday , Sega released a new iOS game called Sonic & Sega All-Stars Racing.

In order to reach the target audience of gamers aged 14-34 inMobi ran rich media display ads on iOS devices in North America.

The ads linked users to a dynamic landing page featuring the game trailer and a CTA encouraging people to install the game.

CTR peaked at 0.9% and the game reached the number one spot in the App Store, but there’s no word on how many downloads were driven directly by the mobile ads.

case study mobile seo marketing

North Face video ads

The North Face used its first ever mobile ad campaign to raise brand awareness among males aged 18-34 in Germany and Italy.

Working with Millennial Media it used a full-screen interactive video placed in apps that indexed highly among the target audience.

The goal of the campaign was to achieve completed views, but users were given the option to skip the video after 7.5 seconds.

case study mobile seo marketing

On completion of the video, four buttons offered a more comprehensive experience, with the option to click through to local market websites or the global Facebook page. There was also an option to replay the video.

The campaign achieved more than 319,000 completed views in Germany and 114,000 in Italy . This led to engagement rate with local North Face sites of 9.5% in Germany and 8.5% in Italy.

The video itself also proved to be popular, as a third (33%) of German viewers replayed it for a second time, as did 19% of those in Italy.

Nokia Lumia 1020

To promote the launch of the Windows Phone Nokia Lumia 1020 in Germany, Microsoft created an interactive ad that allowed people to test out the phone’s camera function .

It targeted 18-35 year olds with interests in technology and design by selecting specific publishers across sports, tech, gaming, entertainment, fashion, design, and other creative industries.

The campaign was also targeted at people using competitor devices.

After clicking on the banner ad a photo was displayed on a Nokia Lumia that consumers were able to interact with to experience its high-resolution zoom.

Users could then click through to a mobile optimised landing page and get more information on the product.

The ads achieved an engagement rate of 3.23% and 8.63% of people who engaged with the ad clicked through to the site.

Capital Radio

London’s Capital FM radio station set out to boost downloads of its iPhone app as part of a plan to increase listenership while also helping to better define its cost per customer acquisition.

It used geotargeting to access more than 1m iOS users in the UK on the AdMob ad network.

A secondary goal was to achieve a high ranking in the App Store, so on the final day it massively increased ad spend while also optimising the ad placements using real-time analytics.

As a result of the campaign:

  • Capital FM’s app ranking in the UK App Store rose from number 10 to number five in the music category.
  • It achieved a CTR of 1.35% on average during the four-week campaign.
  • Conversion rates (clicks resulting in app downloads) were 8% on average
  • More than 24,000 users visited Capital’s app download page in the App Store.

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Mobile Marketing and SEO: Everything You Should Know (from A – Z) To Attract Customers From Mobile

case study mobile seo marketing

Samuel Thimothy

Chief Growth Officer

Mobile Marketing and SEO: Everything You Should Know (from A – Z) To Attract Customers From Mobile

Let’s dive in with these facts:

  • The vast majority of Americans (up to 77% ) now own smartphones.
  • 70% of mobile searches result in a call, a purchase, or trigger a business action within an hour?

A quick question, “Are you marketing to mobile users already or still on the fence?”

Whether you’re selling your product to online consumers or you run a physical store or you’re targeting startups and founders, you must have plans of attracting mobile customers.

Research has shown that 58% of all searches on Google come from mobile devices.

Furthermore, according to statistics from Google, the number of mobile queries surpasses those coming from desktops by 27.8 billion .

case study mobile seo marketing

This shows how fast the trend is growing. Web users prefer using a mobile device instead of a desktop computer to carry out a search. Hence, if your site isn’t optimized for mobile users, you’ll be missing out on a whole lot of traffic.

Mobile is where the future of search engine queries are headed and this is most likely why Google has metamorphosed search its algorithm to focus on mobile users first, popularly known as the Mobile-first Index .

case study mobile seo marketing

Now you may be asking, “Is SEO currently all about optimizing my site for mobile devices?”

Well, if you’re trying to rank your site on Google, then pretty much, yes.

And you should definitely be trying to optimize your site for Google as 95% of all mobile queries done on the web are on Google.

Now, for Google to remain at the top of the mobile search food chain, they’d certainly keep updating their algorithm to suit mobile users ahead of other devices.

To make your site relevant to modern web users and Google by mobile optimization, you need a mobile marketing strategy. Let’s look at what exactly that is.

What is a Mobile Marketing Strategy?

First, mobile marketing is the process of promoting your marketing messages to appeal to mobile users.

It involves sharing your business or brand in a way that’s optimized or compatible with smartphones and any other type of mobile device via websites, apps, and social media channels.

When it comes to mobile marketing strategy, you’re developing a plan of action that allows you to reach a greater audience for your brand than you normally would if you focused only on desktops for digital marketing.”

With mobile marketing, a brand can generate leads and grow revenue. Why? Because mobile users are passionate about their phones.

They use it all the time. That means your message will get to them wherever they are.

As a matter of fact, a recent survey by Flurry stated that the average American engages with their mobile device for a minimum of 5 hours a day.

case study mobile seo marketing

Another marketing research showed that 67% of buyer’s decisions begin on the web.

This means you need a formidable presence online to grow your customer base.

Furthermore, with the new Google algorithm that doesn’t reward sites that aren’t mobile-optimized, you need to be both on the web and optimized for mobile users.

A lot of marketing team is taking full advantage of these numbers (the amount of time we spend on our phones daily and where buyer decision is made).

Since we use our phones every single day of the week, it makes sense to run marketing campaigns to reach mobile users across varying mobile platforms.

What is Mobile SEO?  

Mobile is to SEO what cream is to coffee, they are inseparable if you want the best results.

Mobile SEO (search engine optimization) is the practice of optimizing a website for search queries originating from mobile devices, such as tablets and smartphones.

If you want to drive valuable outcomes for your business, then you should consider optimizing your content pages for mobile devices — In fact, 73% of mobile searches generate additional action and conversions.

case study mobile seo marketing

Every year a lot of people spend more and more of their surf time using various mobile devices, however, a lot of websites are still not designed to accommodate the various load times and screen sizes of these gadgets.

With mobile optimization, you take into consideration your site structure, site design, page speed and much more on mobile devices to ensure that you’re not inadvertently bouncing your mobile visitors away due to the bad user experience.

As we’ve already seen, Google is the alpha male when it comes to mobile traffic.

Here are some of the considerations and factors that Google wants you to keep in mind:

1). Page Speed

Due to connectivity and hardware issues, page speed is more important to mobile users than it is to desktop users.

So you’ll want to optimize images, reduce redirects, minify code, and leverage browser caching to speed up your page load times. A 3-second or less load time is ideal for a mobile page.

In turn, a page that loads up quickly will result in a lower bounce rate, according to Google .

case study mobile seo marketing

2). Don’t Block Images, CSS or JavaScript

In the early days, most mobile gadgets were unable to support all these elements, which led to the webmasters of mobile web pages restricting all three or just one.

However, this no longer holds water, plus the Smartphone Google bot needs to be able to categorize and see the same kind of content a user would. So it shouldn’t be hidden.

These elements help Google to understand if you use a unique mobile solution or a responsive site.

3). Mobile Design for Your Site

Due to mobile devices revolutionizing and simplifying how sites are designed. The term “Above the fold” is no longer relevant in the modern world that has us scrolling endlessly.

4). Avoid Flash

You should use HTML5 for special effects instead of flash, as the plugin may not be on the user’s phone, and will cut them out of the fun.

5). Compatible for Fat Fingers

Navigation on a touchscreen gadget can cause accidental clicks if your icons are too small, too big, or in the way of a finger trying to scroll through your page.

Why is Mobile Optimization Important?

Google first unveiled its Mobile-Friendly Update which was most digital marketers, particularly SEO experts refer to as the “Mobilegeddon.”

It got this name for a reason. This update was responsible for penalizing sites which were not mobile-friendly.

However, for sites whose target audiences were not mainly mobile users, this update didn’t affect much at the time and it was not much of a big deal. Well, that was till Google started giving mobile searches the first preference on the web.

How did they do this? By transforming their entire algorithm to “Mobile-First” and this among others is why mobile optimization is an absolute must or your site stands no chance of ranking at all.

Here are some of the reasons why optimizing your website for mobile devices is important:

1. Google’s Mobile-first Index

The Google Mobile-first index was quite the game changer. It ranks search results solely based on the mobile version of the website. And yes, this will happen even when you’re searching with a desktop.

Before this happened, Google index used to show a combination of mobile and desktop results.

This meant that if a web user searched from an Android smartphone, Google would give them mobile results. But if someone searched from a desktop, they would get “desktop results.”

However, currently, regardless of the device you use, the results you get are from Google’s mobile index.

2. Increased Speed

According to research conducted by Ericsson Mobility, the load time delay of a website causes a 38% increase in the visitor’s heart rate.

case study mobile seo marketing

Now, you may be wondering what this increase in heart rate means or its importance.

Well, the best way to understand it is to think of the last time you watched a scary movie or underwent extreme stress. This is what mobile site load time delay is equivalent to. Exactly how you felt during and after the stressful event.

case study mobile seo marketing

So, if you know a thing or two about marketing; that is not the way you want your customers or potential clients to feel when they come on your site.

Speed is extremely important because time is limited especially with mobile users, as they most likely are on the go. A website that isn’t mobile optimized will load very slowly on mobile devices or in certain scenarios not load to all.

However, a mobile-optimized site will load quickly due to its code structure which makes it compatible with mobile devices.

Studies have shown that if a mobile user has to wait for more than 6 to 10 seconds , they’ll abandon the page.

3. Increased Site Interaction Time

Do people spend time on your page when they arrive from the search engine? It’s extremely important they do so.

All things being equal, the more time they spend on your page, the more useful Google will perceive your page to be. And it makes sense — people only spend time on worthwhile content.

Recent studies have shown that most users stick around on a web page for less than 15 seconds. In fact, 55% of web users spend less than 15 seconds of actively viewing pages.

So if you’ve ever wondered how long you have to capture your visitor’s interest, it’s a quarter of a minute. Furthermore, if you do not get their attention in that space of time you’ve lost them.

So how do you do that?

As with everything online, it’s all about time. If a web visitor can easily navigate through your pages due to how compatible it is with their device the chances of converting those potential clients into customers is greatly increased.

Mobile users are mostly outdoors or doing something else when using their smartphones, so if they have troubles navigating your site, they’ll leave as quickly as they came.

4. User Experience

Over the years, numerous organizations and brands have pumped funds into top-notch mobile marketing strategies. One of such is National Geographic.

In an audacious step, the National Geographic Channel launched a mobile campaign which focused on mobile users watching a particular show titled Killing Lincoln on the go, due to the spike in mobile usage from online users.

case study mobile seo marketing

This campaign brought in a swarm of new viewers as well as increased engagement time with the channel’s website, all because of quality experience on their mobile gadgets.

Remember how it feels when your friend sends you a link to a site and as you click it on your mobile device, all you see is a jumbled piece of unorganized trash. This alone will wipe out all chances of converting a visitor.

This is why it’s vital to keep user experience at the forefront of any digital marketing process.

Your visitors are happy when they’re able to engage with your site and can see whatever you’re offering clearly. What’s more? If Google notices your site is low on user experience, your organic ranking and traffic would be hit.

How Do I Optimize My Website for Mobile Devices?

As we’ve already seen mobile optimization is a must for any website that desires to rank on Google, now let’s see the steps to get that done:

1). Check Your Site for Mobile Compatibility

The first step before you take any other action is to see how your site is already faring as it relates to mobile-friendliness. Taking this step will enable you to see the specific areas of your website that need to be worked on.

One way to go about this is by visiting your site on different devices, like your smartphone and tablet, to have firsthand knowledge of the user experience.

After you’ve done this, you can go a step further by using a tool dedicated for testing websites mobile-friendliness. Fortunately, Google has one that you can use free of charge, which will notify you if your website is up to date on the required standard for mobile sites.

You can use Google Mobile-Friendly Test Tool for this exercise.

case study mobile seo marketing

This tool will also provide you with useful information on how to improve your site and make it more useful for mobile consumers.

To test your site, all you need to do is enter your URL and click “Run Test.” It will take a few seconds to complete and you can see the results.

If your site meets the required standard, you’ll get a message notifying you of the fact, alongside a screenshot of how the website looks on a mobile device.

case study mobile seo marketing

If it isn’t mobile-friendly, the results will inform you of what elements you need to fix.

case study mobile seo marketing

Even if your website gets a positive result, certain pages might still have difficulty loading. In such situations, you’ll see a page loading problem notification.

case study mobile seo marketing

And you’ll see the resources which couldn’t be loaded.

case study mobile seo marketing

2). Improve Your Site’s Load Time

Before we get on with this next step, it’s important to state that your web host has a lot to do with your site’s speed, so make sure you’ve chosen a reliable host. One of the best ways is to go with a VPS hosting plan or a managed dedicated server.

Now, as we’ve already seen, website speed is extremely important in a Mobile-first world. It won’t just keep your bounce rate low but increase users experience and help your ranking.

Google has introduced it’s “ Speed Update ” for a while now, and it takes site speed as a ranking factor for all mobile pages. Hence, it’s vital to understand how well your site speed is on mobile devices if you want to rank.

Once again, Google has a tool for this and it’s the Test My Site Tool . All you have to do is paste your site’s URL, click the arrow icon and let it scan.

case study mobile seo marketing

Then view the results.

case study mobile seo marketing

After viewing, you can scroll down to see more information such as how your site is doing against your competition as well as how many minutes you can take off your load time.

case study mobile seo marketing

Now to optimize the load time — you can do the following quickly:

Implement Caching: This saves your site files on a visitor’s device instead of being downloaded every time.

Use Content Delivery Network: CDN spreads your files across various servers, which makes the user load time balanced irrespective of the user’s geographic location.

Compress Pictures: Huge image files are most times behind poor load times. By compressing them, you decrease their size without infringing on their quality.

Optimize your Code: You can modify your HTML, CSS, and JavaScript code to reduce previous load time seconds.

3). Enable AMP: Accelerated Mobile Pages

Due to Google’s goal of making mobile browsing a smooth experience, the AMP project was launched in 2015. Since then it has grown immensely. Basically, AMP is a method for developing mobile-compatible versions of your site.

case study mobile seo marketing

AMP involves the strip-down of content, it excludes unnecessary advanced layouts and media files. This AMP site version will then be served to mobile users.

Its technicality includes specially developed versions of your site’s JavaScript and HTML files.

4). Use a Responsive Design

Responsive design enables your site to be rendered appropriately, irrespective of what browser or the screen size of the device it’s viewed on.

If for example, you use a WordPress site, you need to choose a responsive theme from the theme directory. If a theme is responsive most times the author will state it. So check this before installing it.

case study mobile seo marketing

All you need to do is choose a theme from the list, install, then navigate to appearance > customize in your dashboard.

case study mobile seo marketing

The screenshot below shows you how the responsive theme works with different devices on your WordPress site.

case study mobile seo marketing

Does Google Prefer Responsive Websites?

Absolutely yes!

Google prefers responsive designs for various reasons. According to the Google developer team recommendations , considering that a responsive design uses a single URL, it makes it easier for users to share content and link to the site.

Also, a responsive design eliminates the need for site redirection as a traditional site would need to do, which increases the websites speed, favoring users with slow connections.

Finally, Google prefers responsive designs because it’s easier for Googlebot to crawl and index sites as there is no duplicate content due to numerous URLs.

Mobile SEO Techniques

Below are some modern SEO techniques or strategies that will be beneficial to your website:

1. Improve User Experience on Your Website

To rank high in any search engine, especially Google, you need to show the best results that fit a user’s query.

If your website looks like spam and also takes time to load, you will have a high bounce rate.

To improve the user experience on your site, you need to do the following:

a). Make Your Posts Easy to Read

The readability of the content on your page will determine how long your users will engage with that page. The more people read content on your site, the lower the bounce rate and the higher the organic ranking and traffic.

To make the content readable, ensure that the paragraphs are short and have between three to four sentences. Also, ensure that the length of the sentences is mixed.

Also, ensure that you make use of lots of clear and informative subheaders.

Use bullet points to communicate statistics, ideas, facts, and examples. It’s also important that you break up a large chunk of words.

And of course, your content must be great; if the content lacks quality then users won’t engage with your site.

b). Use Bucket Brigades to Arouse Interest

This entails using persuasion techniques to capture the reader’s interest and keep them glued to your content.

To do this, you need to break an idea into many sentences using a trigger phrase and also end the sentence with a colon to keep the reader glued.

We do this a lot in our content.

Here’s a good example of Bucket Bridge from our recent post on B2B SEO :

case study mobile seo marketing

For example, look at this write up from UrbanDaddy ; it’s straight to the point, with clear sentences. Secondly, the sentence structure fits perfectly with their target audience.

case study mobile seo marketing

c). Write in the Inverted Pyramid Style

This entails placing the most important information at the top of the article and keeping the least important at the bottom of the page.

See the chart below.

C:\Users\EMERALD\Desktop\screenshots\IMG_20190315_160420_399.jpg

Finally, ensure your page loads up insanely fast. Nobody wants to spend forever just for your page to load completely. If the speed is slow, they will most likely look for another site and this will cause a high bounce rate.

2. Optimize for Voice Search

A lot of people do not like going through the stress of typing their queries, they prefer to use voice assisted device to input the queries.

With this new trend, it is important to optimize your website for voice search by to answer questions that your target audience is asking.

case study mobile seo marketing

In addition to that, you need to write content around long-tail and conversational keywords and also use structured data.

3). Focus on Topic Clusters Instead of Keywords

Creating keyword focused content is no longer enough. You need to consider what users are looking for. In other words, address the ‘searcher intent.’

To make the content better, you need to know your audience and their location as this will enable you to hit the nail on the head in whatever content you write.

In addition, organize your content into different topics that are closely-related — break the content into clusters and topic.

This entails having pillar pages and clusters. Pillars pages are large and give an extensive view of the topic, while clusters are small pages that are linked to the pillar page. They explain different sections in detail.

Here’s a good example of a cluster for “SEO”:

case study mobile seo marketing

In addition, it’s important you use the relevant keywords sparingly in the content, these keywords are signposts to Google spiders and they also give a hint of what the page is about.

4. Build a Variety of Good Backlinks

To get good SEO results, you should build quality backlinks. Of course, you don’t have to but it’s necessary if you ever want to rank higher than your competitors in the search engines.

Backlinks from credible sources (other websites) are juicy. These inbound links will improve your organic search performance.

case study mobile seo marketing

On the other hand, low-quality and irrelevant links could get your website penalized by Google.

To avoid getting into trouble, it’s advisable to earn quality links that will make your site and link profile to look natural.

If you build plenty of links, make sure that these links are from diversified sources, such as blogs, social media profile, web 2.0, media sites, resource pages, comments, and so on.

case study mobile seo marketing

Mobile SEO Strategy

Developing a mobile SEO strategy will make a huge difference between dominating search results in your industry or struggling to rank on Google first page.

That said, below are the steps you can take to launch a successful mobile SEO campaign:

Step #1: Make a List of Topics

Complete a list of about ten short words and the terms associated with your brand.

Then use Google Keyword Planner if you have a Google Ads account to know the search volumes of the terms, after this, you can come up with variations of the terms that are relevant to your brand.

Step #2: Make a List of Long-Tail Keywords Based on These Topics

This is the point where you begin to optimize your pages for specific keywords. For every pillar you identify, find 5 to 10 long-tail keywords that will dig deeper into the primary keyword of the original topic.

At this stage, it’s important to have subtopic within each larger topic you use. Ensure the subtopics have long-tail keywords on which they are based.

Each pillar topic should have about 5 to 10 subtopics; this will create a cluster. This cluster will enable users to easily connect with the information they want.

Step #3: Build Pages for Each Topic

Create a page on your website for all the 10 pillar topics you picked in step #1. Also, incorporate long-tail keywords into the web pages.

Each single pillar page should act as a table of contents and should guide the content of each web page. The number of topics you choose should be within the same range of the products you offer.

This will make it easier for customers to find you in search engines. Let every page contain the relevant content that customers need. Also, ensure you include links and pictures to the pages.

Step #4: Set Up a Blog

Owning your own blog will enable you to rank high and will also engage your users. Every blog post is a new page on your website with the potential to rank in Google’s top 10 organic results.

For a complete tutorial on how to start a WordPress blog, this video might help:

case study mobile seo marketing

Step #5: Blog Every Week to Develop Page Authority

All your blog posts don’t need to belong to a topic cluster. You can write on other topics that your customers care about.

This makes Google consider your website to be an authority. When you do this, Google will pay more attention to your domain. And of course, you’ll start generating organic traffic and leads.

It’s important that you blog constantly so as to keep your audience interested in your website.

Step #6: Create a Link Building Plan

Link building is the process of attracting inbound links to your website from other websites on the web.

There are so many ways to earn links from other sites. Essentially, if you create the best content in your niche, people will link to it willingly, you don’t even have to beg them.

You can approach other bloggers for guest blogging opportunities.

You can also write blog posts and share them on social media platforms like Twitter, LinkedIn, and Facebook, and so on, to reach potential website owners, who may want to share your content with their audience.

Step #7: Stay Current on SEO News & Practices

You need to stay on top of current trends and discover new SEO strategies and techniques.

There some resources available through which you can check the trends in the SEO world. Here are some of them: Moz, SEO book, Search Engine Roundtable, and Search Engine Land.

Step #8: Measure and Track Your SEO Success

SEO takes a lot of time and you need a lot of patience before you begin to reap the harvest.

You, however, need to constantly keep track of and measure your success. In order to properly do this, you can look for tools that will help you track the traffic that comes to your site, like Google analytics.

You can use an Excel Worksheet to track easily, like this one .

case study mobile seo marketing

Practical Steps to Attract Mobile Users Who use Voice Searches:

Below are practical steps you can use to attract mobile users who use voice searches and search engines.

Step #1: Use structured content

Even though structured data will not directly increase your ranking, it can give you an edge over your competitors.

Structured data is metadata that contains information about your site. This helps search engines to classify your content. This screenshot shows examples of structured data:

case study mobile seo marketing

Microdata is relevant in attracting mobile users who use voice searches and search engines by ensuring that information is classified in the search engine in such a way that users can easily find what they want.

Step #2: Claim your Google My Business Listing

One thing that is clear about voice searches is that there are a lot of hyperlocal queries. You can share the information about your business in the footer of your site in a text format.

Below is a screenshot of what the site information on the footer should look like.

C:\Users\EMERALD\Desktop\screenshots\IMG_20190315_160757_512.jpg

Most often, people mention specific locations when inputting a voice search and claiming your Google listing which includes your name, location, and phone number will enable you to pop up in the results that the search engine will display.

For example, when someone speaks into their voice-enabled device saying “Pizza delivery in Colorado”, the results that will be displayed are the pizza businesses within Colorado, anything outside Colorado won’t show in the results.

Consider the screenshot below:

C:\Users\EMERALD\Desktop\screenshots\IMG_20190315_160858_234.jpg

Ensure that the phone number you provide contains your area code. Instead of using a Gmail account, use your business domain in your Google My Business login.

Let your listings be associated with relevant categories also. It’s with these categories that Google will be able to describe your business.

Below is a screenshot showing two examples to help you differentiate between correct and incorrect categories

C:\Users\EMERALD\Desktop\screenshots\IMG_20190315_160635_442.jpg

Step #3: Get a Mobile-friendly Site

A great percentage of the searches people make are via mobile devices and this means that your site has to be mobile-friendly. Have a responsive web design and ensure that your site loads fast.

In a study carried out on iPhone reading, it was discovered that just 5% of people actually take time to read the text.

C:\Users\EMERALD\Desktop\screenshots\IMG_20190315_160654_372.jpg

If your site is mobile friendly, then a lot of people will be interested in reading your content. Ensure that your content is readable.

Step #4: Create blog posts answering your Customers questions

If your site doesn’t answer questions about the needs of customers, then it’ll be hard for it to come up when people search for queries related to your content.

Listen to the words people use when talking about the product or service you render, collect the common questions and phrases they use and create content to address these concerns.

Don’t just restrict the questions to the FAQ section; create content that answers the questions.

River Pools and Spas developed this strategy and responded to questions regarding fiberglass pool, this singular move saved the company from getting bankrupt.

The owner of the spa said that just one blog post he made enabled the company to generate over two million in sales.

According to Marcus Sheridan , the founder of River Pools and Spas, “all our blog posts were focused on answering the questions that people ask.”

For example: “How much does a fiberglass pool cost?”

case study mobile seo marketing

Mobile Optimized Vs. Responsive Sites

A mobile-optimized site is entirely separate from its desktop counterpart while a responsive site is a version of a site that adapts or adjusts the onscreen content to accommodate the kind of device viewing the page.

A responsive website works hand in hand with the viewing device and rearranges the page elements in order to create a cohesive web page that fits the screen size of the user as well as the orientation.

Mobile-optimized sites can’t do this because they are specifically optimized to be viewed on a mobile device.

Below are two screenshots showing a mobile-optimized site and responsive website.

The first screenshot is the screenshot of Adidas mobile-optimized website while the second screenshot shows the responsive website of Dropbox.

C:\Users\EMERALD\Desktop\screenshots\IMG_20190315_160913_596.jpg

Mobile-optimized sites also have faster download speed and have enhanced mobile-specific functionality such as GPS based mapping, object hype linking through QR codes as well as click-to-call.

Most of these functions aren’t available on responsive sites.

Advantages of Mobile Optimized Websites

Below are some advantages of having a mobile-optimized website:

i). Improved User Experience: A mobile site is designed for mobile devices and it is more convenient to use than desktop devices.

Mobile-optimized websites improve user experience and sound this gives the visitors of your website a positive impression.

The download speed of mobile-optimized websites is faster and this is very satisfying to users, nobody wants to waste time on a slow loading website.

ii). Engagement: A mobile website has many mobile-specific functions that will keep the users engaged.

It’s also instrumental in creating awareness for your site and your site will be easily found through technologies that connect users directly to your website once they are around your geographical location.

iii). Improved Search/SEO Performance: Mobile-optimized websites rank high on mobile-friendly search engines like Yahoo and Google.

Having a mobile-optimized site means that the chances of your website ranking high on search engines will increase and this translates to increased visibility of your website on the web.

iv). Integration with Offline Media: One thing mobile devices are good at is breaching the gap between the offline and online media through QR codes.

Your brochure, advertisements, and posters can have QR codes which will direct users to your mobile landing pages where they can get more information about your brand.

This integration between the print and the web is only possible when you have a mobile optimized website.

v). More Flexible and Cost-Effective than App Development: If you do not want to go through the hassle associated with making an app, which would need to be downloaded before it can work, you can have a mobile-optimized website.

Mobile websites are compatible with contemporary phone browsers and can be accessed easily.

Mobile websites are also cost-efficient.

Mobile Site Vs. Responsive SEO

Responsive designs utilize a single URL for all devices. This makes it quite easy to crawl and indexed by GoogleBot. Take a look at the responsive BMW desktop site version which uses a lot of images.

case study mobile seo marketing

Next, see its mobile-responsive design below and how it fits perfectly on the screen.

case study mobile seo marketing

Mobile site SEO, on the other hand, is a bit more complicated as you would need to have a separate mobile site which should possess the exact content of its desktop equivalent.

This is inclusive of head tags which can provide vital information to Google and structured markup.

What’s more? Without the proper bidirectional annotation, Google will penalize your site for duplicate content.

Below is an example of a non-responsive mobile site of the eCommerce site, Brown Paper Bags.

case study mobile seo marketing

Mobile marketing and SEO go hand in hand. It’s impossible to do proper SEO without a mobile-optimized website.

Hence, it’s absolutely vital for you to follow the strategies and steps listed in this guide to ensure your site is ready for the modern web user — who essentially is your potential customer.

If you don’t know where to get started or you need the help of professional mobile marketing company, OneIMS can help. Request to Speak with a Strategist for Free today.

Written By Samuel Thimothy

As the Chief Growth Officer, I provide leadership, direction and resource stewardship to the organization’s sales and marketing function. I also collaborate with our digital marketing strategy team in developing and executing growth marketing campaigns for our loyal clients.

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SEO Strategy: How to Create an Effective Plan

Brian Dean

Written by Brian Dean

How to Create an Effective SEO Strategy

In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step.

In fact, this approach shared has helped me grow my website to 362,732 organic visitors every month:

Backlinko – Organic traffic – September 2021

So if you’re looking to get higher Google rankings , this guide is for you.

What Is an SEO Strategy?

An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques, such as keyword research , on-page optimization , technical SEO , and link building .

In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

With that, here are the steps to create an SEO strategy in 2024:

Step #1: Create a List of Keywords

Step #2: analyze google’s first page, step #3: identify your competitors, step #4: create something different or better, step #5: add a hook, step #6: optimize for on-page seo, step #7: optimize for search intent.

  • Step #8: Focus on Content Design

Step #9: Build Links to Your Page

Step #10: improve and update your content.

Keyword research is usually the first step of any legit SEO strategy.

And one of the best ways to find keywords that your target customers search for?

Google Suggest.

Start typing a keyword into Google’s search field, and it will populate a list of suggestions:

Google search suggestions

These usually make great keywords for SEO because they come straight from Google .

(Which means you know that people are actually searching for them.)

Plus, longer keywords (known as “ long tail keywords ”) tend to be less competitive than “short tail” terms.

Long tail keywords

So even though long tails have relatively low search volume levels, they’re much easier to rank for.

I recommend typing a few different keywords into Google until you have a list of about 10 keywords.

If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest .

Start your keyword research

Explore the largest keyword database.

If you want to dive deeper into keyword research, you can check out this video.

Once you have 10 keywords jotted down, you’re ready for step #2.

OK, so you found a handful of keywords.

Now it’s time to see who already ranks for those keywords.

To do that, just type one of the keywords that you found into Google.

Google search – Paleo desserts

Scan the top 10 results:

case study mobile seo marketing

And jot down any patterns that you notice.

For example, the SERPs for “SEO Tools” is PACKED with lists of tools:

SEO tools – List posts in SERP

So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts.

And you’d probably want to publish a list post on your blog.

My favorite tool for SEO competitor analysis is Semrush. Their tool makes the process super easy and can save you a lot of time.

Reveal any company’s website traffic

Spy on your competitors’, prospects’, and potential partners’ website traffic.

First, click on “ Domain Overview ” and type in your URL:

case study mobile seo marketing

Then scroll down to the bottom, and you’ll find a section called “ Main Organic Competitors ”

case study mobile seo marketing

These competitors are websites that are ranking for similar keywords and targeting similar audiences as you are.

If you click on the “ View all …” button, you’ll be able to review all your competitors as well as more insightful info.

You can look at how many common keywords you share with these domains, and the amount of traffic these sites are pulling in:

case study mobile seo marketing

The “ Common Keywords ” section is useful as it shows you the total number of keywords you share with each site.

If you see sites with a high number of common keywords, then you can consider them your competitors.

At the end of this step, you should have identified at least 4-5 main organic competitors.

Now it’s time to create some super high-quality content.

When it comes to SEO content , you’ve got two options:

Option #1: You can create something different.

Option #2: You can create something better.

Sometimes you want to create something bigger and better than what’s out there.

(aka The Skyscraper Technique .)

But sometimes you’re better off with content that’s completely different.

Because it helps your content stand out .

For example:

Some time ago I sat down to write a piece of content optimized around: “Mobile SEO”.

And I noticed Google’s first page was littered with list posts, like: “X Ways to Mobile Optimize Your Site.”

Existing mobile SEO content

I could have created a bigger list post like: “150 Ways to Mobile Optimize Your Site”.

But that wouldn’t make any sense.

Instead, I created something totally different.

Specifically, I published an ultimate guide to mobile optimization .

Backlinko – Mobile SEO guide

And because my content stood out, it got a ton of shares:

Mobile SEO guide – Shares

And most important of all, backlinks :

Ahrefs – Mobile SEO guide – Backlinks

So, what if you want to create something that’s simply better than what’s already ranking on the first page of Google?

In this case, you want to publish content that’s 10x better than what’s out there.

A while back I noticed that most content about “SEO tools” only listed 10-20 tools.

And I knew that publishing another list of 20 tools wouldn’t work.

So I decided to create a list of 41 SEO tools .

case study mobile seo marketing

That post now ranks in the top 3 for the keyword “SEO Tools”:

case study mobile seo marketing

If you want to improve your search engine rankings in 2024, you need to get backlinks .

(And lots of them.)

In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings .

Quadratic mean spearman correlation

Which means they’re still a key Google ranking factor .

The question is: how do you do it?

Well, you need to figure out why people link to specific pieces of content in your industry.

(Also known as “The Hook”.)

Then, include that “Hook” in your content.

Let’s look at a real-life example:

A while ago I noticed more and more bloggers writing about voice search .

Bloggers writing about voice search

I noticed something else too:

When people wrote about voice search, they linked to content that featured stats and data:

Voice search writing linked to content featuring stats and data

So I decided to do a voice search study that was packed with stats:

Backlinko – Voice search SEO study

To date, this single post has racked up 5.6K backlinks:

Voice search SEO study – Backlinks

And 90%+ of these backlinks cite a specific stat from my post:

Backlinks cite specific stats from post

Data is just one type of “Hook” that you can use to build links to your content.

Another Hook that’s working well right now is Ultimate Guides.

When you publish an ultimate guide, your guide itself is The Hook.

I’ll explain with an example…

A few years back I published Link Building: The Definitive Guide .

Backlinko – Link building guide

It was (and still is) the most complete guide to link building out there.

Every now and again a blogger will mention “link building” in a post.

But they don’t have room to cover the entire topic.

So they link to my guide as a way for their readers to learn more:

Bloggers link out to my guide

This step is all about keyword-optimizing your content for SEO .

There’s a lot more to on-page SEO than I could cover in a single post.

So if you want to learn more about optimizing your content for SEO, this video can help.

That said, here are three core on-page SEO techniques that I recommend focusing on in 2024.

Internal Linking

Yup, internal linking still works.

But you have to do it right.

Specifically, you want to link from high-authority web pages to pages that need more authority.

High authority pages

For example, few years ago I published Google Search Console: The Definitive Guide .

Backlinko – Google Search Console

So I found a page on my site with a ton of authority…

Backlinko – Google ranking factors

…and linked from that page to my new guide.

"Google Ranking Factors" post – Link to guide

Short, Keyword-Rich URLs

Our analysis of 11.8 million Google search results found something that surprised a lot of people:

When it comes to search engine optimization, short URLs generally outperform long URLs.

Short URLs tend to outrank long URLs

That’s why I make my URLs either just my keyword…

SEO Checklist – URL

… Or my target keyword plus one more word:

Backlinks Guide – URL

Either way works.

Semantic SEO

Finally, I optimize my content for Semantic SEO .

In other words:

I find words that are related to my target keyword.

Then, I use those terms in my content.

To do this yourself, type your target keyword into Google Images.

Enter keyword into Google Images

And Google will give you words and phrases they consider closely related to that topic:

Google Images – Related terms

Then, type the same keyword into a normal Google search. And scroll down to the “Searches related to…” section.

SEO audit – Searches related to

Finally, sprinkle any of the terms that you find into your content:

And you’re set.

In other words: The Skyscraper Technique 2.0 .

I’ll show you how this works with a quick example.

A few years ago I wrote a post about getting more traffic to your site .

Increase Website Traffic post – Older

But it never cracked the top 5 for my target keyword (“increase website traffic”).

And when I analyzed Google’s first page, I realized why:

My page didn’t satisfy the search intent for that keyword.

I’ll explain…

Most of the content ranking for “increase website traffic” listed bite-sized traffic tips.

"Increase Website Traffic" – Existing content

But my post gave them a high-level process.

Backlinko – Increase website traffic post – High-level process

This wasn’t the user experience search engine visitors wanted. So I rewrote my content to match this keyword’s Search Intent.

Specifically, I turned my process into a list post:

Increase Website traffic is now a list post

And now that my content matched Search Intent, it ranked in the top 3 for my target keyword:

"increase website traffic" SERPs

Which led to a 70.43% boost in search engine traffic compared to the old version of the post:

Increase Website Traffic – Organic traffic boost

You can (and should) publish content with Search Intent in mind right out of the gate.

In fact, that’s what I did with this post: The Ultimate SEO Audit .

Backlinko – SEO site audit

I saw that most of the content ranking for “SEO Audit” listed out non-technical steps.

SEO Audit – Existing content – Non-technical steps

So I included simple strategies that anyone could use:

SEO site audit – Post steps

And this Search Intent optimization helped my post crack the first page of Google within a month.

Step #8: Focus On Content Design

The design might be the most underrated part of content marketing.

You can have the best content ever written.

But if it looks like this…

Bad website

…it’s usually not going to get much traction.

That’s why I invest a lot of my marketing budget into content design.

For example, you’ve probably seen one of my definitive guides:

Backlinko – Local SEO guide

These guides are designed and coded 100% from scratch using WordPress.

(Which makes them expensive to make.)

The great content design doesn’t have to break the bank.

In fact, here are 4 types of visual content that are super easy to pull off.

Graphs and Charts

These work so well that I try to include at least one chart in every post.

Include at least one chart in every post

Because they make data easy to understand.

For example, take this stat from my mobile SEO guide.

Stat as text

I don’t know about you, but I have a hard time picturing 27.8 billion anything.

So I had our designer create a nice chart.

Stat as graphic

As a bonus, people will sometimes use your chart in a blog post… and link back to you:

Graphic used by site with link

Screenshots and Pictures

You might have noticed that I use lots of screenshots in every post.

In fact, this single post has 78 screenshots:

Backlinko – SEO Checklist

To be clear:

I don’t use screenshots just for the sake of using screenshots.

I only use them if it helps someone implement a specific step.

For example, these screenshots make the 2 steps from this guide much easier to follow:

Easy to follow steps using screenshots

Screenshots only make sense when you describe something technical.

What if you’re in a non-technical niche… like fitness?

Well, pictures serve the same purpose.

For example, my friend Steve Kamb at Nerd Fitness uses pictures to show you how to do exercises the right way:

Picture used to demonstrate an exercise

Blog Post Banners

Unlike graphs and screenshots, blog post banners serve no practical purpose.

They just look cool 🙂

Here at Backlinko, we use a banner at the top of each post:

Backlinko – Link building tools

Graphics and Visualizations

Graphics and visualizations are kind of like charts.

But instead of visualizing data, they visualize concepts.

For example, in this post I explain how all 4 versions of your site should redirect to the same URL:

Visualization redirect example

This concept isn’t rocket science.

But it’s hard to picture this idea in your mind.

So our designer made a simple visual that makes this concept easy to understand.

Redirect visualization

Now it’s time to actively build links to your content.

Specifically, we’re going to tap into 3 link building strategies that are working really well right now.

Broken Link Building

Here’s where you find a broken link on someone’s site…

…and offer your content as a replacement.

For example, this is an outreach email that I sent to a blogger in the marketing niche:

Brian outreach email – BlueGlass

(Note how specific I am. I don’t say “Please consider linking to me in a blog post”. I have a specific place on a specific page where my link makes sense.)

And because I helped the person out before asking for anything, they were happy to add my link:

Outreach email reply – BlueGlass

Competitor Analysis

This strategy is old school.

But it still works.

First, find a site that’s ranking for a keyword you want to rank for.

For example, I’m trying to rank for the keyword “SEO Audit”.

So I grab this result from the first page…

Google SERP – Ahrefs SEO audit post

…and look at their backlinks.

Ahrefs – SEO audit post – Backlinks

I can see that this page has links from 407 domains:

Ahrefs – SEO audit post – Referring domains

So I should be able to get at least a handful of the same links they have.

To do that, I go one by one through their backlinks.

Go through backlinks – Ahrefs

And find pages where my link would add value.

For example, this post mentions my competitor’s content by name:

Post mentioning Ahrefs' content by name

There’s no reason to link to my post there. So I moved on to the next opportunity on the list.

And I came across this post:

Good candidate post

This time, the link to my competitor’s page is part of a big list of resources.

Link to Ahrefs – Part of a resource list

A list that would be even better and more complete with a link to my SEO audit post.

Evangelist Method

This strategy is less about links… and more about getting your content in front of the right people.

(Specifically: people that run blogs in your niche.)

I’ll explain how this strategy works with an example…

A while back I wanted to promote a new Skyscraper Technique case study.

So I used BuzzSumo to see who recently shared content about The Skyscraper Technique.

BuzzSumo – Recent Skyscraper Technique shares

And emailed everyone a variation of this template:

Brian – Outreach email – Skyscraper Technique

And when they replied “sure, I’ll check it out”, I sent them a link to the post:

Brian – Follow up email – Skyscraper Technique

(Note how I don’t ask for a share. This is a Judo move that makes your outreach stand out.)

Which led to dozens of shares to my brand post:

Skyscraper Technique – Outreach email reply

You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%:

Backlinko – Content relaunch

And I’m happy to tell you that this approach still works.

For example, some time ago I relaunched this list of SEO techniques .

Backlinko – SEO techniques

But I didn’t just re-post the same content and call it “new”.

Instead, I went through and removed old screenshots and images:

Removed screenshots

Added new strategies:

SEO techniques post – New strategies

And deleted strategies that didn’t work anymore:

Deleted old strategies

The result?

A 62.60% organic traffic boost to that page:

Organic traffic increase result

Now I’d Like To Hear From You

There you have it:

My 10-step SEO strategy for 2024.

Now I’d like to hear from you…

Which strategy from today’s post are you ready to try first?

Are you going to update and relaunch older content?

Or maybe you want to try broken link building.

Either way, let me know by leaving a comment below right now.

Brian, I can’t wait to try this for my niche sites. Your backlink strategies have always worked well with my sites. I’ll let you know how it goes

Sounds good, Reggie. Keep me posted.

Hi Brian Thanks for this detailed breakdown. I will use it as a method for my next content campaign for sure.

Glad you’re going to give it a shot, Esben. Let me know how it goes.

Definitely bookmarking this page! The video is very useful and easy to follow. Thanks for sharing!

Thanks Rachel! Let me know how the strategy works out for you.

Wow, brilliant strategy! I am thrilled to learn something new and effective that isn’t “black hat”. And yes, this does require work, but that’s precisely what it should require. I would rather see sites ranking high because they contribute terrific content (i.e. useful/interesting infographics) to their niche vs. the person exploiting the latest loophole. But that’s just my opinion 🙂

Thanks, Brian!

I couldn’t agree more, Barbara. The fact is: ranking today takes a ton of work.

Always love your tips. Wondering if you have any tips on how a car dealer might be able to use this strategy.

Thanks John.

There are so many amazing car-related topics you could turn into awesome content. Just off the top of my head I can think of: most expensive cars of all time, James Bond cars, biggest gas guzzlers…

When it’s done you can reach out to blogs in the car space.

This is my first time on your blog. I thought I already know everything about SEO until I saw your techniques. I browsed on your site and almost all your tips are unique and helpful. Thanks Brian!

Thanks Pauline

It’s the first time I read your blog and man… It’s outstanding! Thanks for your unique and useful tips!

Thanks Roberto!

Great advice! All comes down to adding value. The more value you can deliver, the more likely you’ll be to get the link.

Boom. Well said, Matt.

Just found your blog and I am digging it! This is also cool strategy and easy to establish a connection with different bloggers out there. Thanks for the tips Brian!

Thanks Sanjay.

You are absolutely right. The title has the biggest effect in the success of an article. I have the same experience. You have some very good articles. I’m keep reading… 🙂

Thank you, Andras. That’s true: titles are HUGE.

That’s really and effective SEO strategy. Thank you so much for letting us know.

No prob, Justin.

Awesome idea. Gonna test this out to see how I can tweak it for my clients.

Sounds good, Sarra. Keep me posted.

This is some valuable information cramped in just one page i’ll definitely try these methods on my site

Thanks Hans.

Is there such thing as having too many backlinks?

Sandy, fortunately not. As long as they’re legit, the more the better.

Again, Brian, wonderful article. Definitely going to apply this practise.

Thanks Matthew. Let me know how it goes.

The article is simply fabulous, I will implement this technique and many of the other techniques mentioned.

Unfortunately, these techniques are not as eficacez in Spanish, but we will do what we can. Thank you.

Sounds good, Roberto. Let me know how it works out.

Hi Brian, thanks a lot for sharing your knowledge globally. I can’t say that I understand everything as I still have lots (and lots) of things to learn, but I’m really happy to have come across your site. I subscribed, of course. 😀

You’re welcome, Zurainny. No worries. Just take it one step at a time and you’ll be set.

This is totally like a twin to the Skyscraper Technique! 🙂

My first is already in the works! 🙂

Have you seen success with taking an already successful post (on your own site) and turning it into an infographic?

Be awesome! Keith Breseé

It’s a really refreshing idea. By doing this, people don’t get bored by your actual plan to influence them. Great!

Glad you liked it, Marieke.

Hello Brain, I m working in French sem, do you think this startegy ‘ll work ? Thnkx

Definitely, Sarah. It may even work better because there’s less people using it.

Thanks Brian, this is great!

You’re welcome, Bradley.

Is this the same SEO strategy for magento website? I mean e commerce magento website? thanks

Yes, Pierre, the same principles apply to all ecommerce sites.

Awesome work. I can’t wait to try this out in the next few weeks.

Sounds good, Derek!

Everytime I do some kind of SEO search in Google backlinko seems to be on page 1. Im impressed! 😀

What can I say, Allan, I practice what I preach 🙂

Great concept Brian, I am going to implement this for my business and look forward to more of your advice!

Sounds like a plan, Lars.

Awesome read Dean! A lot of really good information in this article. I’m sure I’ll put this to good use 🙂

Thanks Fraklin. I hope so. This strategy is working really well right now.

Hey Brian, great post!

I’m right at the start of trying out the skyscraper technique with my new blog post so I’ll let you know how that goes (it’s already got great results!)

I’ll be sure to try this out next and give you an update!

Thanks Liam!

Oh cool. The Skyscraper Technique is great. This works really well too.

This is something that I should definitely has a crack at. Seems that if you get it right the results are amazing! Thanks!

I agree, Nigel. Definitely give it a go.

I’m going to have to put this one into action! Thanks Brian!

Sounds good, Matt.

Brian all of your posts inspire me to get up and do something! I love your actionable style. I am brand new to the blogging biz and currently have 0 traffic. I am hoping to use this as well as other strategies I’ve learned from your posts to change that number! Thanks for all the great info!

Thanks Annie.

Brian, you are just awesome, the tactics explained here are completely unique, following some of your tactics I have also been able to fetch the reply from sites like Huffington. Soon gonna share on my site and with you that how I grew my traffic by more than 1000% 🙂

Oh nice! Glad to see you’re putting my strategies into action, Karan.

Hi Brian This was extremely useful for me – can’t wait to give it a go 😉

Sounds good, Chris.

This post is a real eye opener. I have simply been publishing posts without giving much thought toward how to make it more appealing to users (and of course wondering why I am not getting any visitors). Your post gave me some creative ideas that I can use right away. Thanks.

Sounds good, April. This approach will probably work a lot better.

And another great post by Brian, never gonna get tired from the posts you are publishing! Keep on rockin’!

Thanks Hugh. I’ll keep it up then.

100% grade A quality. I’m not sure that I’ve ever ran across a Google ranking guide that’s quite this thorough, and I’m most definitely bookmarking/sending out to clients. Appreciate your hard work and effort!

Thanks Brandy. As far as I know this is the only one out there.

Ohh man…Just starting an SEO agency. This will come very handy. Thanks Brian.

Yes it will, Sebastian.

Just want to thank you for this post, very great details and informative, I will apply this strategy for my blog.

Thanks again.

Happy to help, Lan

This is a rocking stategy it seems. Never used but atleast this inspires me to get me out of my comfort zone to do something creative and get traffic + rankings. I will definitely give this a try and see how it works for my niche.

Great post mate.

Cheers Keyur

Quick Question: What do you use to create your example images? I usually just do a screen shot, but what do you use to make the red arrows and boxes you usually use?

Great post btw… but you knew that lol

Hi RJ, I use greenshot.

Thanks, Cheers!

Brian, as always your posts are just awesome. Keep them coming 🙂

Thanks Collin.

Another great article Brian! Perfect tips for my niche sites to give them an extra boost on page 1. Thanks!

Happy to help, Holly.

This information was eye-opening for me. As someone who is relatively new to the blog scene, tips like these give me a lot of inspiration for getting a larger following. Thank you for putting all this information in one place!!

We will definitely try this. Thanks for sharing your ideas! 🙂

You’re welcome, Maribel

Great post. Sort of reflects the changing face of all PR and Marketing. Establish relationships, and provide true value. These are the ways to drive traffic and build a successful business.

The days of just crossing fingers hoping for a hit are over.

Well said, Alena. I 1000% agree.

A consistent theme among your blog posts and SEO course is go against the grain and do something different than other people.

I consider this a “Contrarian SEO” approach and I think it’s super cool you do this. I try to apply this to my day to day job and also in freelance/contractor gigs as they come in.

One question I have is how does someone who has carved out a place in SEO beat the OG contrarian SEO?

Thanks Arash. That’s a tough one. I recommend developing your own strategies and techniques. If they go against the grain, great. If not, as long as you have something that works, people will listen either way.

You’re a bad mama-jama Brian.

Thanks 👍👍👍👍

Hey Brian, You always rock, and provides great knowledge to your followers, and I’m one if your follower too. Thanks for this amazing info😊

You’re welcome, Amit.

Good information, as always, Brian. I will digest this slowly & get back to you if I have any questions. Thanks again for your help on helping us all!

Sounds good. Let me know how it goes.

Hello Brian,

Just wanted to say, thank you for this awesome Blog.

You’re welcome, Amit. Glad you enjoyed it.

Thank you for sharing such an amaizng Strategies. Your SEO Strategies help to rank much faster on Google. Hope you will come with more new strategies in Future.

No problem, Rayyan. Glad you learned some new strategies from today’s post.

Great post Brian! But in this strategy you haven’t spoke about Rank brain algorithm, as you specific only user intent. Any updates for rank brain algorithm

RankBrain is how Google measures and interprets the user experience/user intent signals. It’s involved in almost every query, so it’s always running behind the scenes.

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Home » Clients » SEO Case Studies and Success Stories

seo case studies

The Good Law Group – Digital Marketing Case Study

For over 30 years, The Good Law Group has been specializing in Social Security Disability cases along with other practice areas such as real estate law. They partnered with us at Proceed Innovative in 2020. Since the beginning of our partnership, The Good Law Group has seen remarkable growth in the number of cases they have received from their online marketing programs.

Trendler

Trendler, Inc – Digital Marketing Case Study

Trendler, Inc is a family-owned and operated manufacturer of finished furniture pieces and furniture components. They specialize in swivels, chairs, and barstools for commercial seating (bars, restaurants, etc). Trendler opened its doors in 1932, and became one of the largest swivel manufacturers in the world by 1985. In 2015, Trendler launched their own brand products which are available to OEMs, wholesalers, businesses, and individual buyers.

hrboost-seo-case-study

HRBoost – Digital Marketing Case Study

Proceed Innovative’s marketing strategy to grow HRBoost’s business started with benchmarking against other competitors in the HR industry. This gave a good idea of how they are found amongst the competition online. By choosing Proceed innovative as their digital marketing partner, HRBoost witnessed the traffic to their website grow month over month. Proceed Innovative has implemented strategies to grow their online presence through organic search engine optimization as well as Pay-Per-Click campaigns.

AH Schaumburg

Assisting Hands Schaumburg – Home Care Marketing Case Study

We recently completed a new web design project for Assisting Hands Schaumburg to improve the appearance, functionality and performance of their website. Assisting Hands Schaumburg is a home health care agency that serves the northwestern suburbs of Chicago, including Schaumburg, Hoffman Estates, Elk Grove Village, Park Ridge, Norridge, Niles, Harwood Heights and the surrounding areas.

mid-west moving and storage website front page

Mid-West Moving & Storage – Moving Company Marketing Case Study

ready-access.com

Ready Access Windows – SEO Web Design Case Study

We recently completed a new web design project for Ready Access to improve the appearance, functionality and performance of their website. Ready Access is a Chicago based manufacturer of transaction windows and drive-thru windows for businesses in the food service industry, convenience stores, banks, pharmacies, and others.

case study mobile seo marketing

Good Work Plumbing and Electrical – Web Design Case Study

One of the ways we at Proceed Innovative help improve the rankings and online visibility of our clients is with complete web design services. We redesign websites with user friendliness, mobile friendliness, and basic SEO principles in mind to improve its look, functionality, and search engine rankings. When we complete a new web design for our clients, they often experience a jump in rankings and traffic which helps generate more leads and improve the overall ROI of the website. Our most recent new web design was done for our client Good Work Plumbing and Electrical to improve their outdated website.

furnituremedic webdesign case study

Furniture Medic by MasterCare Experts – Web Design, SEO and Lead Generation Case Study

Proceed Innovative is a certified Google Partner that helps businesses improve their online presence and traffic through proven SEO strategies and effective web design services.  Our clients experience drastic improvements in their website’s rankings and traffic which results in more leads, boosting the ROI of their website.  This case study of our client Furniture Medic by MasterCare Experts is one example of how we help drastically improve traffic, rankings, and quality sales leads for our clients.

case study mobile seo marketing

ServiceMaster by Restoration Contractors – SEO and Web Design Case Study

Proceed Innovative has launched an optimized, mobile-friendly website for ServiceMaster Restoration Services in Omaha, NE.

ServiceMaster Restoration Services – SEO and Web Design Case Study

case study mobile seo marketing

Motionpost Video Production Case Study

Motionpost is a video production company that produces marketing videos, corporate videos, special event videos, podcasts, commercials, and more for businesses and nonprofit organizations. Their staff includes video editors, directors, producers, videographers, and graphic artists that handle every step of the video production process from shooting and directing to video editing and motion graphics.

ServiceMaster Dallas

ServiceMasterDallas.com Custom Website Case Study

ServiceMaster of North Texas is a ServiceMaster franchise located in Garland, TX that provides disaster restoration and cleaning services to Garland, Plano, Dallas, and the surrounding communities in northern Texas.

Rock Solid Business Development

Rock Solid Business Development – Web Design Project

Andy Rockwood, the owner of Rock Solid Business Development since 1997, has been helping small business owners and operators restore the joy of running a business.

Marble Granite Luxe Stone - A Statement of luxury

Marble & Granite Supply of Illinois – Blog SEO & Web Design

Marble & Granite Supply of Illinois ( MGSI ) is a leading wholesale stone supplier, stocking a wide variety of natural stone slabs and tiles and a complementary range of porcelain and glass tile, and mosaic.

Robert L. Herst LLC

RH, Robert L. Herst LLC Law – Web Design Case Study

From commercial contracts to corporate compliance to general counsel services, the Law Office of Robert L. Herst is committed to providing your company with the same dedicated legal services that they have been delivering for over 25 years.

ServiceMaster Restoration & Cleaning Services

ServiceMaster Restoration and Cleaning – SEO web design

ServiceMaster Restoration & Cleaning is a full-service restoration company offering a complete line of services necessary to restore your home or business.

ServiceMaster DAK Enterprises serving North Shore and Northwest suburbs

ServiceMaster DAK – SEO and Web Design case study

ServiceMaster DAK is one of the oldest, largest and most recognized of all the ServiceMaster Clean franchised businesses in the Chicago suburbs.

ServiceMaster San Francisco Disaster Restoration and Recovery

ServiceMaster San Francisco – SEO Web Design Project

Located in the Greater Peninsula region of the Bay Area, ServiceMaster Disaster Restoration and Recovery are ready to respond at a moments notice.

Kiefer Sports Flooring

KieferUSA Sports Flooring – SEO and Website Redesign

Through the years, Kiefer USA has carried on Adolph’s Kiefer mission on being an industry leader in the supply and installation of sports related flooring products.

dr joseph furlin md obstetrics & gynecology

Dr. Joseph Furlin MD – SEO web design project

Dr. Joseph Furlin specializes in women’s health and provides services in pregnancy care, gynecology, wellness care, and minimally invasive gynecological surgery.

ServiceMaster NCR - SEO web design project

ServiceMaster NCR – SEO web design project

erviceMaster National Capital Restoration, VA, Ft. Washington, MD & Washington D.C. has an unparalleled reputation in the cleaning and restoration industry for service, quality and customer satisfaction.

dr masi - seo web design project

Dr. Mark Masi – Web Design Case Study

Allied Clinical Psychologists, Ltd. is here to help you overcome your difficulties. Whether you’re dealing with depression, anxiety, low self-esteem, relationship issues, or feeling lonely inside – therapy can help you start making positive changes.

AllenGabeLaw - Proceed Innovative Web Design

AllenGabeLaw.com Case Study

Allen Gabe Law, LLC is a law firm that specializes in matters of family law, real estate law, litigation, and corporate law.

case study mobile seo marketing

Case Study: Automated Sales Lead Distribution System

Tokyo-Based Managed Services Provider SEO & Mobile SEO Case Study

Tokyo Based Managed Services Provider SEO Mobile SEO Case Study

CLIENT: Managed IT Support with locations in Tokyo, Singapore & Hong Kong

INDUSTRY: MSP

CAMPAIGN TYPE: Digital Marketing

Goals: Amplify desktop and mobile search engine presence on Google to acquire leads from medium and large enterprises looking for managed IT services in Tokyo, Singapore and Hong Kong.

Strategy: Search Engine Optimization (SEO), Link Development, Content Marketing, and Conversion Rate Optimization (CRO)

Background & Execution

This client had originally had success with word-of-mouth, referral partnerships and boots on the ground marketing tactics, however lead volume had declined significantly. They engaged with Lead to Conversion™ to increase leads through a digital marketing campaign. We created a customized digital marketing strategy incorporating SEO, Content Marketing, Link Development and Conversion Rate Optimization.

After going through exhaustive keyword research, auditing the client’s site and researching their organic competitor landscape in Tokyo, Singapore and Hong Kong, we executed a comprehensive SEO and Mobile SEO program. A good portion of our focus was development and publishing of new landing pages and highly relevant articles to shore up leads across Japan and from around the world from enterprises seeking our client’s MSP expertise.

For SEO, we optimized page titles, meta descriptions, internal linking, added fresh localized landing pages and service-specific pages, and wrote fresh content in the form of well-researched and optimized articles. We also conducted ongoing A/B and multivariate CRO tests to fine turn conversion potential in both desktop and mobile environments.

Here are the results for July 1, 2020 – January 14, 2021 vs. previous period (December 16, 2019 – June 30, 2020):

Organic SEO

1 3

Organic search statistics showed:

  • 109% increase in organic visitors
  • 547 form submission inquiries
  • 5% conversion rate

3 2

Mobile SEO stats showed:

  • 148% increase in mobile organic traffic (went from 1,015 to 2,517)
  • 73% increase in goal conversions 

We continue to work with the client and have expanded our scope of work in 2021 to double our output for on-page SEO, link development, and content marketing since the results exceeded the client’s expectations. Our new mutually agreed upon goal is to see a commensurate increase in traffic and conversions based on their increased scope and spend.

At Lead to Conversion™, we understand that our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we implement and are always looking at ways to take things to the next level for our clients.

We have over 100 years of collective digital marketing experience with a strong track record in the MSP vertical. Whether the goal is an increase in form submissions through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Conversion™ has the experience and knowledge to execute the right campaign for your business. 

For more information on how to see similar results for your MSP company, call Lead to Conversion™ at 855.473.6582 and let us drive traffic to your website, increase lead capture, while improving your bottom line.

We are ready to help you begin.

Related projects.

Erin Reese MD – SEO Case Study

Erin Reese MD – SEO Case Study

Boosting online advertising performance for koloa landing resort, continual success in changing times: the real milk paint digital marketing triumph.

Custom Deck Builder Google Ads Case Study

Custom Deck Builder Google Ads Case Study

Concierge Medicine Local SEO Case Study

Concierge Medicine Local SEO Case Study

Assisted Living & Memory Care Facility Search Engine Optimization & PPC Case Study

Assisted Living & Memory Care Facility Search Engine Optimization & PPC Case Study

Last Updated: November 22, 2021

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Why Case Studies Matter for Enterprise Software Companies. And How They Convert Leads

  • Content Marketing

case study mobile seo marketing

Why Software Case Studies Matter: Showcasing Success Stories to Drive Conversions

The power of storytelling.

Humans are naturally drawn to stories. Stories have a unique ability to captivate our attention, evoke emotions and make information more relatable and memorable. Case studies harness this power by telling the story of how a particular client faced a challenge, implemented your software solution and achieved success. This narrative format makes it easier for prospects to envision themselves in similar scenarios and see the potential benefits of your product.

Read More: Crafting Compelling Case Studies: A Step-by-Step Guide for B2B Marketers

Building Credibility & Trust

One of the main reasons prospects hesitate to purchase software is the fear of the unknown. They question whether the product will truly deliver on its promises and meet their specific needs. Case studies help mitigate these concerns by providing concrete evidence of your software’s effectiveness. When potential customers see real-world examples of other companies benefiting from your product, it builds credibility and trust.

A well-crafted case study demonstrates that your software has been tested and proven in real-world scenarios. It shows that other businesses, possibly even ones in the same industry, have successfully used your solution to overcome challenges and achieve their goals. This social proof is invaluable in reducing perceived risk and encouraging prospects to take the next step.

Highlighting Tangible Results

Case studies are not just about telling a story; they are about showcasing results. Prospects want to know what kind of impact your software can have on their business. By highlighting key metrics and quantifiable outcomes, case studies provide the concrete evidence needed to convince potential customers of your product’s value.

For example, a case study might detail how a client increased their productivity by 30% after implementing your software or how they reduced operational costs by 25%. These specific, measurable results make a compelling case for why your software is worth investing in. Prospects can see the direct benefits and understand how your product can help them achieve similar success.

Demonstrating Industry Expertise

Different industries have unique challenges and requirements. By featuring case studies from various sectors, you can demonstrate your software’s versatility and your company’s expertise in addressing industry-specific issues. This targeted approach helps prospects in niche markets see how your solution can be tailored to meet their specific needs.

When prospects see that you have successfully helped businesses in their industry, they are more likely to trust that you understand their pain points and can provide a solution that works for them. This industry-specific focus can be a key differentiator in a crowded market, helping you stand out from competitors who may not have the same level of specialized experience.

Supporting the Buyer’s Journey

The decision-making process for purchasing software often involves multiple stages and various stakeholders. Case studies can play a crucial role at different points in the buyer’s journey, from initial awareness to final decision-making.

  • Awareness Stage: At the beginning of the buyer’s journey, prospects identify their problems and seek potential solutions. Case studies can help raise awareness by highlighting common challenges and showcasing how your software addresses them.
  • Consideration Stage: As prospects evaluate different options, they seek detailed information about how each solution works and its benefits. Case studies provide in-depth insights into the implementation process, user experience and results, helping prospects compare and contrast different offerings.
  • Decision Stage: When prospects are ready to make a purchase, they need reassurance that they are making the right choice. Case studies offer the final push by demonstrating successful outcomes and satisfied customers, reinforcing their confidence in your product.

Enhancing Marketing and Sales Efforts

Case studies are versatile assets that can be used across various software marketing and sales channels to maximize their impact. Here are some ways to leverage case studies effectively:

  • Website: Feature case studies prominently on your website, especially on landing pages and product pages. They can serve as powerful testimonials that drive conversions.
  • Content Marketing: Use case studies as part of your content marketing strategy. Share them in blog posts, newsletters, and social media to reach a wider audience and generate interest in your software.
  • Sales Collateral: Provide case studies to your sales team as part of their pitch materials. They can use these success stories to address specific concerns and objections during sales conversations.
  • Webinars & Presentations: Incorporate case studies into webinars and presentations to showcase real-world examples and make your pitch more compelling.
  • Email Campaigns: Include case studies in email campaigns targeted at prospects who are in the consideration or decision stages. This personalized approach can help nurture leads and move them closer to conversion.

Creating Effective Case Studies

To maximize the impact of your case studies, it’s important to create them effectively. Here are five tips for crafting compelling case studies:

  • Choose the Right Clients: Select clients who have achieved significant results with your software and are willing to share their stories. Aim for a diverse range of industries and use cases to appeal to a broad audience.
  • Focus on the Story: Start with the client’s challenge, describe the solution and implementation process, and highlight the results. Use quotes and testimonials from the client to add authenticity and credibility.
  • Highlight Metrics: Include specific, quantifiable outcomes to demonstrate the impact of your software. Use charts, graphs and visuals to make the data more engaging and easily understood.
  • Keep It Concise: While providing detailed information is important, avoid overwhelming readers with too much text. Keep your case study focused and concise, making it easy to read and digest.
  • Use a Compelling Design: Invest in a professional design that reflects your brand and makes the case study visually appealing. A well-designed case study can enhance readability and leave a lasting impression.

Read More: How to Write a B2B Case Study: 4 Steps

Case studies are invaluable tools for showcasing success stories and driving conversions in the challenging software industry. They leverage the power of storytelling, build credibility and trust, highlight tangible results, demonstrate industry expertise and support the buyer’s journey.

By incorporating well-crafted case studies into your marketing and sales efforts, you can effectively communicate the value of your software and persuade prospects to become satisfied customers. Committing your time and effort to case studies is an investment in your company’s growth and success.

Ready to elevate your B2B marketing?

We help leading business-to-business brands hit their marketing goals. Get in touch to learn how Altitude Marketing can help you reach your peak performance.

case study mobile seo marketing

In his role as Content Marketing Specialist, Phil crafts a wide range of engaging, SEO-driven content for Altitude and our B2B clients, from blog posts to digital guides, written copy for core website pages and more. He holds a bachelor’s degree in English – Professional Writing from Kutztown University.

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case study mobile seo marketing

case study mobile seo marketing

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Area, Altitude, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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Find all the information of Elektrostal or click on the section of your choice in the left menu.

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Oblast

Elektrostal Demography

Information on the people and the population of Elektrostal.

Elektrostal Population157,409 inhabitants
Elektrostal Population Density3,179.3 /km² (8,234.4 /sq mi)

Elektrostal Geography

Geographic Information regarding City of Elektrostal .

Elektrostal Geographical coordinatesLatitude: , Longitude:
55° 48′ 0″ North, 38° 27′ 0″ East
Elektrostal Area4,951 hectares
49.51 km² (19.12 sq mi)
Elektrostal Altitude164 m (538 ft)
Elektrostal ClimateHumid continental climate (Köppen climate classification: Dfb)

Elektrostal Distance

Distance (in kilometers) between Elektrostal and the biggest cities of Russia.

Elektrostal Map

Locate simply the city of Elektrostal through the card, map and satellite image of the city.

Elektrostal Nearby cities and villages

Elektrostal Weather

Weather forecast for the next coming days and current time of Elektrostal.

Elektrostal Sunrise and sunset

Find below the times of sunrise and sunset calculated 7 days to Elektrostal.

DaySunrise and sunsetTwilightNautical twilightAstronomical twilight
23 June02:41 - 11:28 - 20:1501:40 - 21:1701:00 - 01:00 01:00 - 01:00
24 June02:41 - 11:28 - 20:1501:40 - 21:1601:00 - 01:00 01:00 - 01:00
25 June02:42 - 11:28 - 20:1501:41 - 21:1601:00 - 01:00 01:00 - 01:00
26 June02:42 - 11:29 - 20:1501:41 - 21:1601:00 - 01:00 01:00 - 01:00
27 June02:43 - 11:29 - 20:1501:42 - 21:1601:00 - 01:00 01:00 - 01:00
28 June02:44 - 11:29 - 20:1401:43 - 21:1501:00 - 01:00 01:00 - 01:00
29 June02:44 - 11:29 - 20:1401:44 - 21:1501:00 - 01:00 01:00 - 01:00

Elektrostal Hotel

Our team has selected for you a list of hotel in Elektrostal classified by value for money. Book your hotel room at the best price.



Located next to Noginskoye Highway in Electrostal, Apelsin Hotel offers comfortable rooms with free Wi-Fi. Free parking is available. The elegant rooms are air conditioned and feature a flat-screen satellite TV and fridge...
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Located in the green area Yamskiye Woods, 5 km from Elektrostal city centre, this hotel features a sauna and a restaurant. It offers rooms with a kitchen...
from


Ekotel Bogorodsk Hotel is located in a picturesque park near Chernogolovsky Pond. It features an indoor swimming pool and a wellness centre. Free Wi-Fi and private parking are provided...
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Surrounded by 420,000 m² of parkland and overlooking Kovershi Lake, this hotel outside Moscow offers spa and fitness facilities, and a private beach area with volleyball court and loungers...
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Surrounded by green parklands, this hotel in the Moscow region features 2 restaurants, a bowling alley with bar, and several spa and fitness facilities. Moscow Ring Road is 17 km away...
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Elektrostal

City in moscow oblast, russia / from wikipedia, the free encyclopedia, dear wikiwand ai, let's keep it short by simply answering these key questions:.

Can you list the top facts and stats about Elektrostal?

Summarize this article for a 10 year old

in Russian. or , is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. provide in the accompanying your translation by providing an to the source of your translation. A model attribution edit summary is to the . .
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Show map of Russia Show map of Moscow Oblast
Coordinates: 38°28′E [https://geohack.toolforge.org/geohack.php?pagename=Elektrostal&params=55_47_N_38_28_E_type:city(155196)_region:RU 55°47′N 38°28′E / 55.783°N 38.467°E / 55.783; 38.467][[Category:Pages using gadget WikiMiniAtlas]]"},"html":" : 38°28′E / 55.783°N 38.467°E / 55.783; 38.467 "}">
Country
Founded1916
City status since1938
Government
  HeadVladimir Pekarev
Elevation 150 m (490 ft)
Population ( Census)
  Total155,196
  Rank in 2010
  Subordinated toElektrostal
   ofElektrostal City Under Oblast Jurisdiction
  Urban okrugElektrostal Urban Okrug
   ofElektrostal Urban Okrug
(   )
+7 49657
ID46790000001
Website

Top.Mail.Ru

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

City coordinates

Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

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  21. Elektrostal, Moscow Oblast, Russia

    Elektrostal Geography. Geographic Information regarding City of Elektrostal. Elektrostal Geographical coordinates. Latitude: 55.8, Longitude: 38.45. 55° 48′ 0″ North, 38° 27′ 0″ East. Elektrostal Area. 4,951 hectares. 49.51 km² (19.12 sq mi) Elektrostal Altitude.

  22. Elektrostal

    Elektrostal , lit: Electric and Сталь , lit: Steel) is a city in Moscow Oblast, Russia, located 58 kilometers east of Moscow. Population: 155,196 ; 146,294 ...

  23. Geographic coordinates of Elektrostal, Moscow Oblast, Russia

    Geographic coordinates of Elektrostal, Moscow Oblast, Russia in WGS 84 coordinate system which is a standard in cartography, geodesy, and navigation, including Global Positioning System (GPS). Latitude of Elektrostal, longitude of Elektrostal, elevation above sea level of Elektrostal.