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What is networking and why is it so important?
Networking usually involves meeting new people who share a profession, industry, or interests. But how do you network, and why is networking so important?
Building connections with the right people at the right time could be the key to taking your career to the next level.
That said, if walking into a room full of strangers feels like your worst fear, you’re not alone. Many people do their best to avoid networking altogether, but this attitude can impact or slow their success.
Read on to learn what networking is, why it’s crucial for your career success, and how to network well (even if you’re shy).
What is networking?
Networking is a mutually beneficial interaction that involves exchanging ideas and information between individuals who are connected by a common career, industry, or interest.
Unrelated to computer networking, professional networking refers to the act of building and maintaining relationships with other professionals in your industry or related fields. It is an important aspect of career development and can help individuals to expand their knowledge, opportunities, and connections.
Professional networking can take many forms, including attending industry events, participating in online communities, joining professional associations, and seeking out mentorship or coaching . You might network by connecting with specific individuals that you want to meet via email, LinkedIn, or other methods.
Networking can also involve informal interactions, such as chatting with colleagues during breaks, sharing ideas and resources, and collaborating on projects.
Why is networking important?
Using your network is one of the best ways to find a new job or even a new role at your current company. Why is networking so important? It often comes down to one keyword: referrals. Thirty-one percent of job seekers find listings through professional connections, especially referrals. Networking can open doors to new opportunities that might be out of reach otherwise. Plus, a strong professional relationship can inspire someone to hand-deliver your resume to the hiring manager’s desk. This can make you stand out from the crowd and even help you land your dream job one day.
Many people assume that networking is only useful during a job search. But, the purpose of networking goes far beyond finding your next job opportunity.
5 reasons networking is important for career development
Professional networking is not just about meeting new people; it's also about maintaining existing relationships. This involves staying in touch with contacts, sharing updates on your work, and offering support and assistance when needed. This all supports your career growth and development. Here are five reasons why networking is important to your career development:
- Networking contributes to your social well-being
- Networking leads to the exchange of ideas
- Networking helps you meet people at all professional levels
- Networking boosts your professional confidence
- Networking expands your visibility
1. Networking contributes to your social well-being
Networking can increase your social well-being and help you develop lifelong friends. You might be focused on the professional aspect of networking. However, many friendships have started in the workplace or at professional functions.
Networking isn’t just about taking — it’s also about giving, which makes it fertile ground for friendship. Having more people in your life can help you meet your new best friend and increase your overall happiness.
Why is networking important? Besides the social benefits, building relationships can be the key to making huge strides in your career path .
Even if you aren’t looking for a job right now, networking can bring interesting and relevant opportunities your way, especially for women.
A personal or LinkedIn connection may reach out about a role that’s perfect for you. They could also ask for your help to pursue a passion project. When people know what you’re interested in, they can help you find opportunities that you may have otherwise missed. You might even find your next mentor or business partner through networking.
According to Jobvite, 23% of people submit resumes through friends or former colleagues . This makes it clear why staying connected is so important. Building your network not only helps you find new opportunities, but it can help you secure a new role, too. The importance of referrals can’t be denied.
2. Networking leads to the exchange of ideas
New ideas can keep you growing professionally and trying new things. Hearing what other people are doing at their companies can also inspire you to bring new techniques or skills to your job . Whether you work for a small business or a large corporation, your fresh ideas can help you stand out and succeed in your current role.
Discussing your work with new connections offers a unique perspective. It also enhances motivation and creative thinking . Having an industry mentor or connection outside your company is a valuable asset.
If you’re feeling stuck on a project, a brainstorming session with someone in your network can help get the gears turning. For example, if you’re a small business owner, sharing your struggle with fellow business owners can help you problem-solve faster. This exchange of information is at the heart of networking.
3. Networking helps you meet people at various professional levels
Accessing higher-ups can be difficult in some organizations. This is where networking can introduce you to more experienced professionals. The opportunity to access their wisdom and career advice is key to your future growth.
These connections present new opportunities for mentorship and career development . This is why networking is so important. It also empowers you to share your skills. Professional networking with a co-worker who you admire can lead you to find a new mentor. It just takes a quick coffee or small talk at industry and networking events.
Knowing people of various professional levels can also expose you to a wider variety of job opportunities. Once you develop a relationship with someone, you may be able to leverage their connections to get a foot in the door for a new role. This is why networking is so important.
4. Networking can make you more confident
Professional networking is an exercise in confidence, especially for people who are shy or introverted. That’s part of why so many people avoid it. However, once you find yourself discussing your shared interests with a new friend, you’ll see that networking isn’t so bad.
Networking events are actually a great place to practice your confidence, even if you’re an introvert. Put yourself out there and speak about what matters to you. Developing new relationships helps you foster newfound confidence in your professional capabilities.
It can also help you gain confidence when it comes to social networking. Learning to face your fears in order to further your career can make meeting new friends less intimidating.
5. Networking expands your visibility
The more you discuss your ideas and point of view with your peers and listen to their input, the greater visibility you develop in that area. Successful thought leaders are often excellent networkers. They understand how to connect with other individuals in their arenas, how to communicate with them, and how to listen attentively. So putting yourself out there can help you gain traction as a thought leader.
5 ways to network professionally
- Attending industry events: This can include conferences, workshops, and other gatherings where professionals in your field come together to share ideas, learn from each other, and make connections.
- Participating in online communities: Online communities, such as LinkedIn groups or forums, provide a platform for professionals to connect and share information, advice, and resources.
- Joining professional associations: Professional associations are organizations that represent a specific industry or profession, and they often offer networking opportunities, as well as educational and career development resources.
- Seeking out mentorship or coaching: Building relationships with more experienced professionals can be a valuable way to learn new skills, gain insights into your industry, and make connections that can lead to new opportunities.
- Leveraging social media: Social media platforms, such as Twitter and Instagram, can be used to build your professional network by sharing your work and engaging with others in your industry.
How to become great at networking
While the fundamentals of business networking are simple, it does take practice to be a good networker . Networking is personal, after all. Forming a new relationship involves dedicating time to making connections. Finding ways that you feel comfortable getting to know someone will set you up for success.
Some people thrive at a large event, while others prefer to meet through networking apps like Shapr or LinkedIn. For some, virtual networking events can take some pressure off your first networking experience.
Even when people were quarantined at home in 2020, 6.3 million people attended virtual events on LinkedIn . This shows how powerful the drive to connect can be.
But why is networking so important? The stronger your network is, the better you’re likely to feel about your career prospects. With 76% of people saying you need to know the right people to get ahead , the connection between your network and your net worth shows.
However, you can’t just show up to a networking event and expect to magically build a strong professional network. As your network grows, your techniques for supporting your network should, too. For the most beneficial experience, it’s good to have a networking plan .
Whether you’re building a network from scratch or already have some acquaintances, networking skills can always be developed. Here are some powerful ways you can improve your networking habits and prepare for your next event.
1. Consider what you have to offer
Effective networking is always a two-way street. Some people may avoid networking because they’re not sure what they have to offer.
Before you go to a networking event, consider what you can give to someone else and what you’re willing to offer. You may be eager to connect people with others in your network. But recognize ahead of time if you don't feel comfortable recommending someone you just met for a job.
Defining what you can give and your boundaries can help you feel less unsure about networking. When you feel more comfortable, it’s easier to build trust with other people , too.
2. Let curiosity lead the way
Forget collecting a ton of business cards. Instead of aiming to meet as many people as possible, make a goal to have a few deep and engaging conversations with a handful of people. Focus on shared interests and let curiosity be your guide.
Getting people talking about what they care about can help you build a stronger connection. Ask a lot of questions and listen. Be open about your passions, goals, and interests, too.
Most importantly, don’t forget to follow up afterward. When you connect on LinkedIn or reach out by email, share something interesting you learned from the person.
3. Set bigger goals
If you’re looking for a job, there’s no need to ask everyone if they’re hiring.
Networking can feel sleazy if you’re only out for your own benefit. Instead, create networking goals bigger than yourself to avoid becoming intimidated or demanding. Remember that connections you make today can help you two, three, or ten years from now. Keep that in mind – almost every new connection you make will have value now or in the future.
Your higher goal can be learning, contributing to your industry, or something else completely. Either way, having a higher purpose can take the focus off you. Keep that higher goal top of mind to maintain your confidence and drive.
4. Find common ground
Remember, everyone at a business networking event is a person, too.
Treating everyone like their professional title can make a conversation awkward. While it may seem like that person is miles away from where you are, you might discover that you have more in common than you thought .
Have general questions prepared to ask about people’s interests beyond their work life. Connecting over hobbies can help you create a deeper bond.
5. Choose who you want to develop a relationship with
Networking is all about forming relationships, but most relationships don’t become close after one meeting. Choosing who to follow up with can help you create warmer connections.
But, don’t just choose the people with the best titles. Remember who you shared common interests with and invite them for a coffee or video chat to build the connection.
6. Offer opportunities to your network
When you see a job listing or an article that someone you networked with would find interesting, share it. Be proactive about sharing information and opportunities with your network, even before they ask. They may even start to reciprocate.
According to Jobvite, 66% of satisfied employees are eager to refer people in their network to work at their company. If that’s you, then sharing opportunities in your company can ensure you get to work with people you already know and like.
7. Network everywhere
Find new places to meet people with intention. Attending events and striking up conversations with confidence can help build your network wherever you go.
Whether you’re at a coffee shop, in an elevator, or in line at the grocery store, you can find a networking opportunity. Aim to discover something new and be open to connecting with new people no matter where you are.
8. Work on your body language
Body language plays a significant role in how we communicate and network. Shifting your body language to be more inclusive and welcoming can help make you a master networker.
For example, instead of crossing your arms, keep your body open and your arms at your sides. This unspoken signal helps build trust and shows people you’re open to connection.
How to network if you’re shy
The purpose of networking is to make new relationships and foster existing ones. These can be via friendships, industry acquaintances, and even business partners. Through these new relationships, you can make progress on your career path quickly. When you look at it that way, it’s clear why networking is such an important tool — for introverts, too.
Here are a few ways to network if you’re shy:
- Start small: sometimes, just showing up to a networking event can be an accomplishment. Challenge yourself to attend the event and grab a drink, even if you don’t talk to anyone at first. Chances are, someone will approach you, and you’ll find yourself networking in no time!
- Bring a friend: a friend who understands your shyness can be the bridge you need to make your first new professional connection. Your friend can help start the conversation and give you the confidence to venture out on your own next time.
- Focus on shared interests: try finding a smaller networking event that allows you to focus on a specific interest you love talking about. You will likely find it easier to talk to new friends about something you’re truly passionate about.
Once you start, you’ll quickly see why networking is so important. You might even find it’s fun, too!
Become an expert networker
Networking may have seemed like a necessary evil in the past. With these tools, though, you can now create meaningful and impactful relationships everywhere you go. Practicing your networking skills can help you become more confident and help you meet new, interesting people.
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Elizabeth Perry, ACC
Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.
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The Concept of Networking Essay
The concept of networking focuses on relationship building that is a critical skill, especially in the context of the contemporary ever-changing world, setting new challenges and opportunities in the field of communication. There is a wide range of networking forms that are, however, may be divided into tete-a-tete socialization and group networking. Depending on their own peculiarities, situation requirements, and other factors, people may change their approaches.
In my point of view, I tend to use the group approach more frequently rather than one-to-one communication. It is possible to note that my network consists of peers, people with business knowledge, experienced professional, social contacts, and so on. At the same time, I try to involve people with different background, gender, ethnicity, and cultural views as I support diversity and understand that it is rather important in today’s globalized world that tends to blur boundaries between different cultures. Interestingly, people having different perspectives and backgrounds benefit my experience as I learn the issues we discuss from different angles, considering them from various approaches. For example, recently, when we discussed the raise of organic cosmetics, some people argued that it should completely exchange traditional cosmetics, while others objected that there are some disadvantages such as the short period of storage that would not allow it prevail over non-organic products. A range of question was asked and answered while all the participants paid attention to each other’s attitudes, showing their respect and readiness to ponder over the opposite opinion. Thus, I learned that the mentioned issue has both positive and negative aspects that need to be considered in detail to understand the situation.
My networking is built on the use of different ways, including online and offline platforms. First of all, I prefer to participate in online meetings and conferences as it is easier to access them from any place at a given time. These events usually do not require additional costs. Using virtual contacts, one may access “sites that have a strong networking component, such as professional associations, alumni organizations, message boards, and on-line communities” (“Relationship-Building: Networking”). Along with the mentioned sites, my social networking involves Facebook, Linkedln, etc., the members of which may provide immediate feedback trough discussion groups, forums, and private chats. Second, I attend meetings on campus to communicate with my peers and also meet new people. However, I believe that my offline networking needs to be improved to become more productive.
In his article, Gullo pinpoints the scene from Sideways film, where Miles, one of the main characters explains the other one the value of Pinot: “It’s not a survivor like Cabernet, which can just grow anywhere and thrive even when it’s neglected. No, Pinot needs constant care and attention”. In fact, they discuss human relationships through this metaphor, symbolizing deep, honest, and open connections. Personally, I try to apply such relationships to my networking with different people, whom I want to express my opinion, provide perspective, or receive feedback and support from them. It seems that to built successful networking, it is essential to adhere to the emotional honesty, continuous learning, and the desire to understand people around. In general, I try to use networking in my professional life to gain knowledge and skills, thus becoming more proficient and aware of the recent trends based on appropriate human connections.
Speaking of my future plans regarding my networking utilization, I can state that it is important to improve continuous contacts and enlarge networking through establishing new relationships. This can be achieved by improving my networking skills, including communication, trust building, and open and friendly atmosphere creation as well as some other aspects related to the issue. For example, I find that the following recommendations provided by Entrepreneur are rather focused and beneficial: “Listen. Ask good questions. Repeat” (“5 Steps to Seriously Improve Your Networking Skills”). The following questions may be posed to people: how did they get into this sphere of business? what interesting experience do they have? what advice can they give to someone who is trying to enter this professional field? Indeed, it is highly appreciated when a partner listens carefully, asks proper questions to interpret the expressed ideas correctly, and paraphrases them so that an interlocutor understands that he or she accomplished the initial purpose of the conversation.
Furthermore, I plan to learn setting focused directions and adding value to my networking. In particular, it is necessary to identify the paramount target and divide its accomplishment into several stages, the completion of each of which would inevitably lead to the following successful achievements. My contemporary goal is to acquire sufficient knowledge and skills to become a competitive professional while my networking should contribute to it. In this connection, I plan to connect my goal with my networking and make such an approach an integral part of my life, where all the connections in one way or another would promote the completion of my short-term goals. The significant efforts and time would be essential to create the mentioned plan and then follow it in a long perspective.
Another potential development area is superconnecting people that means introduce people one knows to each other so that they may contribute to networking of the connector and also to their own relationships. Simmons claims that the power of convening may revolutionize networking as the example of Lewis Howes shows that “instead of facilitating hundreds of introductions, he could indirectly facilitate tens of thousands”. This is a prominent footballer, whose career was finished due to injury and who applied a new form of leadership and networking, connecting plenty of people with each other. From the mentioned example, it becomes evident that superconnecting allows growing relationships in an exponential manner that, in its turn, leads to the increase of efficiency.
In my opinion, superconnecting would add value to my networking by enriching my communication and relationship building competencies. Therefore, I plan to use it in the future primarily through social platforms as they present the most convenient and accessible way to contact people. At this point, it is of great importance to make genuine friends, valuing quality over quantity as it is good relationships that form the future success. Strategically, networking may be regarded as something between art and the science of building professional relationships, but only some experts do it naturally. There are many excellent reasons for networking, and, most importantly, the more people one contacts, the greater the circle of his or her acquaintances and the greater the chances of finding the best customers, partners, employers, and employees. It is useful to ask the existing friends to introduce to their friends by writing a personal letter or requesting the offline meeting.
Works Cited
“5 Steps to Seriously Improve Your Networking Skills.” Entrepreneur , 2015. Web.
Gullo, Frank. “10 Tips for Building Strong Professional Relationships.” Business Insider . 2012. Web.
“Relationship-Building: Networking.” Berkeley Human Resources . Web.
Simmons, Michael. “How to Grow Your Network like a Super Connector” , Forbes . 2013. Web.
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IvyPanda. (2021, June 11). The Concept of Networking. https://ivypanda.com/essays/the-concept-of-networking/
"The Concept of Networking." IvyPanda , 11 June 2021, ivypanda.com/essays/the-concept-of-networking/.
IvyPanda . (2021) 'The Concept of Networking'. 11 June.
IvyPanda . 2021. "The Concept of Networking." June 11, 2021. https://ivypanda.com/essays/the-concept-of-networking/.
1. IvyPanda . "The Concept of Networking." June 11, 2021. https://ivypanda.com/essays/the-concept-of-networking/.
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IvyPanda . "The Concept of Networking." June 11, 2021. https://ivypanda.com/essays/the-concept-of-networking/.
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