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Color Theory for Presentations: A Detailed Guide for Non-Designers

Color theory is a common conversation topic for graphic designers as its rules guide every aspect of a quality-crafted project. We can ask ourselves then: does color theory apply to presentation design? The short answer is: definitely yes.

To elevate the impact that your presentations can have, we designed this guide, intended to help people who are not necessarily knowledgeable in graphic design. We will cover in detail what color theory is, how different color schemes make a psychological effect on your target audience, recommended color schemes and pairings, and accessibility rules. Also, you can find two step-by-step examples in the final section on how to craft high-quality presentations by following these rules.

Table of Contents

Color properties and models

• On primary, Secondary, and Tertiary colors

Color temperature

Why do we use color theory, monochromatic, complementary, rectangle or tetradic, split complement, accessibility rules for color theory, black: luxurious, sexy & powerful, white: fresh and clean, silver: innovation and modernity, red: power, action & confidence, blue: trustworthiness, stability & safety, yellow: happiness, energy & attention, green: money, health, nature & luck, purple: wisdom, creativity & ambition, brown: strength, security & isolation, orange: uplifting, attention & energy, pink: girly and romance, case study 1: creating a presentation with contrasting values, case study 2: create a presentation for eco-friendly purposes, case study 3: create a vibrant presentation to engage your audience, final tips for proper usage of color theory in presentation design, what is color theory.

We can resume color theory as guidance on color mixing and combinations for achieving harmonious results, but to truly understand color theory, we must understand the concept of color itself.

The initial findings and research on color date back to ancient Greece , where Aristotle understood colors as “a mixture of light and darkness,” but discordances were seen in the way the human eye was able to perceive the phenomenon of color. Demokritos understood colors as the energy emitted from self-radiating objects but could not be extracted for artistic purposes. For philosophers like Plato, color was perceived after the rays emitted by the self-radiating objects collided with “pure rays” placed in the human eyes by the gods. Therefore the perception of “color” mainly depended on the properties of those rays (size, strength, and speed). 

Even if we can criticize such simplistic approaches to color perception these days, the truth is those definitions aren’t that far from contemporary concepts. The color theory formalization process started with the findings of Leone Battista Alberti, referring to the mixture of colors as an infinite process in which other hues are created, but recognized only four true colors: red, blue, green, and grey. For Alberti, white and black were alterations in different colors.

The works of Leonardo da Vinci were geared toward the interaction of light and shade, where white represented the light and black the absence of color. This formulation was adequately analyzed by Sir Isaac Newton in 1666 when he observed that white light was composed of the entire spectrum of colors present in the rainbow. His experiment, made using two prisms, proved that light lacked any proper color on its own, but “color” was a human perception of the range of energies emitted when light fulfilled these three premises:

• It had a medium for propagation: air, water, etc.
• It involved interacting with at least two elements: an object and light.
• It had a spectator whose rational interpretation was able to “decode” the energy into a “color.”

The direct consequence of Newton’s findings is the method by which we can analyze a color’s properties.

• Hue : How is the color perceived (if it is blue, red, yellow, etc.).
• Saturation : Also known as Intensity, it refers to how vivid color is. The more saturation it has, the stronger the color it will be. The lower the saturation value is, the more grayish the color would look.
• Value : Speaks of the amount of light present in color. Colors with considerable amounts of light are referred to as Tints , whereas colors lacking light are known as Shades . 

Thanks to these properties, colors can be classified according to their interaction with each other in two big models:

• Additive color model : This is where RGB comes from. Red, Green, and Blue make the primary colors as they are the colors available in the photoreceptors of the human eyes. Since white is conceived as the combination of red, green, and blue in equal parts, any ratio alteration creates the different colors we can perceive. Hence, black is defined as the removal of the three primary colors. This theory was conceived by James Clerk Maxwell and is fundamental for any kind of visual media.
• Subtractive color model: This model refers to CYMK, the acronym being Cyan, Yellow, Magenta, and Black. It is called subtractive as the concept behind it is purely physics-based. If we take the light spectrum and mix it with pigments, certain pigments absorb part of the light spectrum before letting the light bounce. Therefore, light waves are “subtracted” from the original light source when the color reaches the viewer’s eye. For instance, white objects lack pigments; that’s why the full spectrum reaches the object and can be perceived as white. As you add more pigments, you subtract more light waves from the light source, getting to the point where an object is perceived as black (hence why the letter K is in the acronym). 

Now, these two different color perception models are applied in various mediums. As mentioned above, the RGB color range from the additive color model is used in visual media, such as computers and television. Up to 16.7 million colors can be created from this model, and the methodology for this is by mixing each channel (red, green, and blue) in a range from 0 (least saturated) to 255 (most saturated). 

The CYMK color range from the subtractive color model is used for print media in a broad range of options: paper, textile, dyes, ink, etc. Unlike the RGB mode, CMYK is heavily restricted to an estimated 16k possible colors. Since CMYK is based on pigments, the conformation of each color is expressed in percentages for each tint.

On Primary, Secondary, and Tertiary Colors

We have approached a great deal of information, but what about what the teacher told us about “primary” and “secondary” colors in school? Well, let’s blame artists for this. 

During the 18th century, discussions about color vision came to the convention that all elements were made out of three primary colors: red, yellow, and blue. This was due to the belief that these three tints could mix all the other colors perceived by the human eye. The RYB model distinct red, yellow and blue as the primary colors , where the mixture of these hues produces the secondary colors : orange, green, and violet.

Tertiary colors result from mixing a primary and a secondary color but include a higher ratio of the primary color. By doing that, you end up with these colors:

• Blue-green (Teal) = Blue + Green
• Yellow-green (Chartreuse) = Yellow + Green
• Red-orange (Vermilion) = Red + Orange
• Red-purple (Magenta) = Red + Purple
• Blue-purple (Violet) = Blue + Purple
• Yellow-orange (Amber) = Yellow + Orange

Although lighting professionals typically coin this concept, the truth is we can classify colors by their “temperature.” For artists and any kind of visual/printed medium, color temperature is a relative concept that relates to how cold or warm a color is perceived and the psychological effects linked to it.

Why is the color temperature a relative concept? Simple, it’s strictly related to the color in proximity to it. For example, if we take a wine color sample (red-violet) and put it close to a blue-colored object, the wine color will be perceived as warmer . On the other hand, if we take that same sample and place it next to a red thing, the wine color is observed as cooler due to the presence of blue pigment.

As a convention, colors can be classified according to their temperature as:

• Warm colors : Red, yellow, and orange hues
• Cool colors : Blue, blue-green, and violet hues

Some colors are “in-between” as they can both be warm or cold. Examples of these are pink, green, and gray.

In a later section, we will analyze the impact color temperature has on psychology and its usage for transmitting emotions in a message.

As in any discipline, we need a framework to provide quality results. Color theory is the consequence of centuries of research made by thinkers, scientists, and artists about the behavior of color and the human psyche. 

This framework ensures we work under visually harmonic results for the desired outcome. Correct usage of color theory can elevate a design to its maximum potential. Although, we should consider that design is not the ultimate reason why the research on color and its theorization happened in the first place. In 1879 Odgen Rod published Modern Chromatics , the first scientifical publication made by a physicist about color theory taking notions from Jack Clerk Maxwell’s postulates. His work inspired the creation of a color standardization system, resumed in the 1912 book Color Standards and Color Nomenclature by Robert Ridgway.

In a different line of research, color representation was an idea often revisited during the 18th and 19th centuries. 3D shapes displayed the different hues, shades, and tints: spheres, pyramids, and cones. Eventually, the method was inefficient for any respectable academic or professional work. It was by the hand of professor Albert Munsell (creator of the Munsell Color System, still used to date) that a proper relationship between hue, saturation, and value was established. His discoveries involved a rigorous methodology in which the three color properties were expressed in percentages as a “rational way to describe color” – contrasting with the traditional (and misleading) color naming system.

Munsell’s first findings were published in his 1905 Color Atlas , improved later in the 1929 Munsell Book of Color . The impact of Munsell’s research was that his system was almost instantly adopted by the United States Department of Agriculture (USDA) for soil research and later on by the American National Standards Institute (ANSI) for the standardization of skin and hair colors in forensic pathology. Other known usages of Munsell’s system include dental restoration practices (for defining dental pieces’ tint) or comparing digital media to human color vision.

A final application of color theory and the one that mainly involves us in crafting presentations came from the findings of art theorist and artist Wassily Kandinsky . He established the nexus between colors and the effect on human behavior – a study that later evolved into the discipline of Color Psychology . His perception of the spirituality found in art is heavily used to date in marketing as specific colors were able to alter the mood of the audience. We will elaborate on this topic in a later section of this guide.

Types of Color Schemes

In this section, we will explain in detail each of the color schemes. Consider this article on color mixing for presentations as complementary information about tips for how to balance the color ratio and how to select a scheme.

A monochromatic color scheme applies a single color with variations in shades and tints. This kind of scheme is often found in house paint palettes, and the overall effect is consistency.

Whereas it lacks contrast to make it look “vibrant,” the monochromatic scheme is one of the preferred choices of many designers as simply you cannot go wrong with it. It takes the decision of color matching out of the scene, and you can play with different shades and tints of the same hue to make transitions, highlight an element, etc.

The analogous color scheme works with a pairing of the main color and the two directly next to it in the color wheel. One example we can take is an analogous scheme of blue with blue-green and green. 

Overall, it is a color scheme that can be applied in most scenarios without harsh dynamic range impact. Its expected usage is for logos or branding, looking for a harmonic result in which the different colors blend together to convey a message.

If you want to create an impactful contrast, this is your color scheme. The complementary color scheme uses two colors directly across the color wheel. Any other tints or shades relevant to those two colors can also be used. 

And here’s why color theory is critical when approaching a presentation design. How would you actually use the colors in this complementary color scheme? 50/50? If that’s your initial guess, you are awfully wrong.

To preserve harmony in the composition, the advisable route is to consider one color as the predominant and the second contrasting color as the accent . The different tints and shades can be used in similar proportions, always as subordinates of those two. 

The complementary color scheme is ideal for graphs, charts, and infographics. Its striking contrast makes elements outstand; thus, it’s advisable not to overload the balance between predominant and accent. One part can be colored in the accent color, then tints and shades of that color make the different points of the graph. The predominant color becomes the background for that presentation.

The tetradic color scheme defines a rectangle area where the four corners are the selected colors for the palette. It is one of the schemes that oughts to be used with extreme caution.

As a result of this selection process, we end up with two bold tones, and two muted ones, which are secondary colors related to the first ones. To apply the rectangle color scheme, start by making one color dominant . Balance the rest of the colors as subtle accents for different sections. To avoid its overwhelming effect, you can use either black or white (depending on your selection of colors) to tone down the color explosion.

Mobile development is a fine example of applying a tetradic color scheme, where we can see menus with cards in different colors. Keep a close eye on it; you will subtly find the other three tones in each card. Companies like Google or Microsoft use tetradic schemes for their logos, as it boosts the idea of diversity and openness.

The triadic color scheme is trendy in flyers design and is also known to produce the best colors for presentations. Since all colors are equally distant in the color wheel, you get a high contrast composition; however, the best part of this color scheme is to play with the softer tints each color has as it gets closer to white.

Say you pick blue-violet as the dominant color. Yellow-green will be the color to contrast that blue-violet for a balanced look (red-orange if your take was to make it highly vibrant), so you can use either 100% yellow-green or a softer tint of it for different parts of your design. Then, the red-orange becomes a hue to add dynamism to the composition in attention-grabbing details. 

The square color scheme is a bolder version of the rectangle color scheme. Coining the idea of even spaces between colors, you end up with dramatic changes in hues while preserving one primary color, which is one of the reasons why web designers often pick this color scheme. 

For correctly applying this scheme, we suggest you pick the darkest hue as the dominant color , then gradually introduce the others using the 60-30-10 rule for a balanced composition. Using white or black as the predominant color is an alternative, whereas the others picked by the square color scheme make the composition pop.

Finally, we have the Split Complement or Split Complementary color scheme, which resembles a tree structure. This scheme picks a primary color. Instead of selecting its direct complementary, it opts for a split in which the two colors are chosen on each side of the complementary color. 

This kind of scheme is ideal for infographics and presentations since you balance the high contrast of the Complementary scheme with two subtler but intense colors. The second reason why so many users are fans of this scheme is that it keeps a proper balance between warm and cool colors. 

Let’s assume red-violet is going to act as the base color . Then blue-violet can be used to enforce some shadow areas and yellow to bring life to the composition in a striking way. Since the contrast can be overwhelming, be mindful about the dosage of color you apply, and mostly: choose the base color with care . As an extra note, you can use a tint of the selected base color if you consider the chosen one is far too bold (e.g., if you picked yellow as the base color).

Color isn’t the answer to every project. Even if you consider the first step of picking the proper color scheme for your design is done, there are some extra rules you ought to check to ensure design accessibility . We cannot be more clear about this topic: if your design doesn’t follow the basic accessibility rules, all that hard work was done for nothing. Why? Let’s consider the following scenario.

You designed a presentation. The slides are done and ready to be projected for your audience. After the conference started, people in the back rows complained they could not understand what was written in your slides. Or worse: they get confused when trying to visualize graphs. And this doesn’t just affect people with visual impairments (which you should always consider when designing your slides) – different lighting conditions can hinder your own presentation performance from your workspace if the color contrast isn’t appropriate.

Therefore, we will resume the principal guidelines for accessibility that concern color theory:

• Contrast foreground and background : To ensure your presentation is readable, apply a color contrast of 4.5:1 for placeholder text and 3:1 for titles. This also applies if the text was rasterized as part of an image. You can see the difference below between what’s considered a faulty contrast and a well-made pairing.
• A word of caution : Please look at the font color’s overall lightness. There’s a specific reason for not using 100% lightness because it causes visual discomfort to the user.

• Don’t assume people understand color the same way: As we’ve seen above, the perception of color is subjective and can be influenced by factors that can be both psychological, physiological, or even educational. Let’s take a classic as an example. A form section that says, “Required fields are in red.” Whereas this can be simple to understand, a person with daltonism or achromatopsia (total color blindness) won’t even know where to look. Instead, use a visual cue to help the user understand where to look, such as “Required fields are marked with an *.”
• Test designs in different sizes: Something that can be seen as balanced on a printed paper or computer screen may be overwhelming when reduced to mobile format. It’s a good practice to test the color schemes in different screen sizes to be confident users can read and understand our content, regardless of the medium they use.

Psychological effects associated with effective color theory application

Even though the naming is relatively recent, color psychology is the discipline that understands the relationship between color and human interaction. So significant is the importance for this study area that food packaging doesn’t happen accidentally, as improper color usage can alter how you perceive that food. Marketing, interior design, gaming industry, graphic designers , and so many other industries apply the guidelines of color psychology in their daily production to grant consumer satisfaction. 

This section will explore the intrinsic messages that color can transmit and how our presentations can benefit from that.

As an easy term, black can be understood as the absence of color. People can also interpret black as the lack of light or the technical fact that black can absorb the entire light spectrum.

Since we can analyze the color meanings by its positive and negative associations, we start with the positive feelings oozed by the color black. It is a direct message of sophistication and luxury. People instantly associate black with the color of tuxedos, black limos, and many spy-themed movies. 

The black color also speaks of power, and it’s not without a cause, as court dresses historically have been black. Banking institutions reserve the black color for their premium members’ cards.

Negative connotations of the color black are feelings that evoke depression. This can be easily fixed by a sound, contrasting presentation color palette.

Opt for a black-themed presentation if you wish to transmit exclusivity, a VIP product or service for your audience. Gold accents work perfectly for this kind of topic, although somewhat cliché. Instead, you can work with ochre and coffee tones with subtle white accents to make the design tridimensional. Use texture images, such as carbon fiber, to reinforce the message of something luxurious that can elevate the customer’s standards.

Word of advice: not all black colors are precisely “black” – You can find warmer blacks, which work best with ochre tones, and cooler blacks that get along best with silver/gray hues.

White speaks of purity, of something clean and innocent, hence why it is the main color picked for wedding dresses, baptisms, or hotel bedding. White also transmits minimalism, which is why nordic styling often pairs warm wood with matte white finishes for table lamps or furniture. It has a conveyed message of austerity.

As a color, technically speaking, is the full spectrum of light without being bounced. Therefore, white can be understood as a blank state, a new beginning of sorts. Its simplicity makes easier the effort to craft a presentation, so that’s the reason behind many users opting for classical white-predominant themes.

Negatively speaking, white can evoke bad feelings for those who have photophobia (intolerance to harsh lights) due to its striking contrast. Remember the recommendation above for not using pure 100% lightness in the white text? The same applies here for backgrounds unless you have a keen desire to hurt the spectators’ eyesight. Lower the value of white to 80-90% if your presentation is going to be purely white-based, and use 100% lightness for accent details if you prefer.

Pure white can also be perceived as dull, so pairing it with another hue is necessary for specific industries for quality presentation design.

Silver or gray (depending on whether it resembles a metallic look) is a color of grace and modernity. It transmits a message of a change of direction, as light can bounce off it. Hence, professionals use it not just for technological aspects but also mental health as you feel all mental blocks are getting lifted.

It is a color often associated with wealth – its direct relationship with the silver metal – and thanks to being shiny, clean, and alluring, it is associated with everything modern and hi-tech. 

Whereas it can be seen as a perfectly balanced color, it can easily be misused and fall under the bland side of the color spectrum. Melancholy and loneliness are negative feelings sometimes associated due to the lack of a prominent hue on them. Don’t be fooled by such a statement as there aren’t two equal grays in the world: put two gray color samples side by side, and you’ll notice the subtle differences in hue.

It is a color that dignifies, speaks of maturity, and a well-organized scenario. The corporate world uses this color in almost every scenario without even relating that embedded message, and at the same time, it reinforces the meaning. 

In color psychology, the primary colors are the ones that transmit the most powerful messages. Red conveys the fiery energy that fuels power and confidence. It is a color with a duality no other hue can express, and we will analyze why.

On a positive note, red is associated with love and passion. The image of a woman wearing a red dress or holding a red bottle of perfume not just seeks to evoke passion but to present the woman as a confident person, capable of making her own choices to shape her future. She is the coveted element of desire, not by her sex but by the ideal of power she can transmit. 

Traditionally, red is the color of power in cultural scenarios. The Academy Awards attendants and nominees walk over the “red carpet.” Political parties use the color red for their logos. Anyone who sees the color red can instantly associate with the brand Ferrari and their Cavallino Rampante logo. 

Physiologically, red is powerful enough to produce these physical effects:

• Elevate blood pressure
• Enhance metabolic rate
• Increase heart rate
• Induce hyperventilation
• Increase appetite

That’s why using red is not something to take for granted. Abusing the usage of red in a presentation can cause discomfort, whereas proper usage of red makes it engaging and dynamic. Remember that red is also the color used for signage in the case of “danger,” “stop,” “fire,” and several other negative connotations.

Be cautious when using pure red as your dominant color. Sometimes it’s best to play it safer and opt for a shade or a tint not so predominant in the message.

Blue is a color that instantly uplifts productivity. Commonly found in nature as in the daytime sky or water, it inspires serenity in the spectator, building confidence to become more productive. 

One of the reasons blue is so commonly used in designs is because it’s felt as something conservative. Like you cannot go wrong when using blue or pairing blue with another color. That’s another sign of how much of an intense presence blue has in our daily life that we feel natural to pair blue with another hue. 

As one of the primary colors, blue creates a strong feeling of stability and safety. Businesses, banking institutions, and health centers use blue to transmit their values of professionalism and trustworthiness. Psychologically, blue has the opposite effect to red regarding pulse rate, so it’s not unusual to find blue hues in offices requiring much concentration time. 

Negatively, blue is associated with sadness, as in the common saying “feeling blue.” Pure blue schemes can seem detached to some audiences; therefore, opt for a Split Complement , Analogous , or Rectangle color scheme to make it look attention-grabbing. Some schemes pairing blue shades with ochre, brown, or orange can transmit the message of luxury when done with subtlety. 

As the final primary color, it’s bright and intense, becoming one of its main usages as an attention-grabber. In general guidelines, we must not overuse yellow as a color in designs since it quickly builds visual fatigue. Physiologically, that has been related to the amount of lighting it emits in comparison with other colors (hence, its similar performance to white in cases of photophobia). However, we must not forget yellow can also increase the metabolic rate.

Yellow can get perception dualities as we’ve seen with red: some people find it cheerful, inspiring happiness and energy (e.g., SpongeBob SquarePants character), and others perceive it as absolutely annoying. That’s due to the attention-grabbing factor, so we must apply it carefully in presentation design.

Due to it being a stimulating color, we would recommend using tints of yellow as background color if yellow is a must. Avoid pure yellow at all costs. Some people interpret the yellow color as aggressive, and your presentation conveys the wrong message. Psychologically, it has been studied that conceited people prefer yellow color , whereas introverts react negatively to it. Instead, use a color scheme that pairs yellow with a less dramatic color, and apply yellow as the accent color of your scheme.

Is there any other instant connotation for green besides nature, outdoors, and ecology? Green is distinguished as a refreshing color and associated with health and eco-friendly practices.

As a combination of the steady blue and the happiness-booster yellow, green mellows the soul, taking us to a relaxing atmosphere. This is why designers create “green spaces” inside office buildings – becoming critical in dense capital cities with limited outdoor places to unplug from work. 

Historically, humanity has associated green with different values:

• Money : Currency bills, such as the US dollar.
• Health : There are cultural associations of the color green with fertility, eating healthy, the agricultural industry, and living stress-free.
• Nature : The outdoors, green energy, eco-friendly organizations.
• Luck : A four-leaf clover, casinos, winning.

On the other hand, there’s the common saying that one can be “green with envy”, or relate to motion-sickness. Thankfully, that’s not the message green transmits when used in the design.

Before applying green to your slides, remember it’s not the same message you send when using an olive green (that speaks of elegance and earthiness) as when using an aqua green (freshness, sports). Be mindful when picking the green hue and research its own meaning before using the color because you just like it.

Although this color is associated with feminist movements these days, purple historically speaks of wisdom and creativity. It has an embedded message of ambition due to its cultural references to royalty and the clergy. You may ask yourself why if black is associated with the luxurious, we say that purple is the color of royalty. Well, the answer to that question we have to speak about a dye named Tyrian purple , with an insanely costly procedure that only allowed the extremely wealthy population to wear clothes in that color.

Changing perspectives, we can speak of the purple color from a creative aspect as a color that boosts inspiration. Its link to spirituality is well-documented, and one of its most controversial usages is the work of artist Francis Bacon in Study after Velázquez’s Portrait of Pope Innocent X . Also, purple is a color associated with courage. The Purple Heart medal is a military decoration of the United States awarded in the name of the US President to those wounded or killed during service. 

The shades of purple can evoke exotic perceptions, from wine to delicate flowers such as orchids to precious gemstones such as Amethyst. 

Since it’s not a color felt as natural by humans, we can create vibrant presentations on different topics that take the user away from conventionalism. 

Brown is a color commonly used for outdoor adventures or to introduce all-terrain experiences in isolated places. Being the color usually associated with earth, it’s not a surprise to find the values of strength and reliability linked to the color brown, even if it’s not a color easy to manage as it leans towards both orange and yellow. 

Warmth, comfort, and security are feelings transmitted by the color brown for its close relationship with nature. That could explain why security firms opt to include brown in their branding strategies and pair it with black to enforce the importance of “securing the valuables.” 

To apply it in presentation design, it is a color that must be balanced in a complementary or split complementary scheme, preferably with a blue tint. Orange can bring far too much energy to the scene, so use the combination of brown + orange with caution (the same rules apply with brown + yellow).

Depending on where its hue leans, we can say orange can be an uplifting color on an extremely attention-seeking one. The strong-red oranges are used for attention, such as in signage, whereas yellow-orange speaks of happiness, of being carefree. The “ideal” orange – such as the one in the photo above – is a color that transmits the feeling of energy, leading parcel delivery companies to use it for their marketing strategies. 

As a highly energetic color, it’s often found in uniforms for sports, mascots, energy drinks, etc. People associate orange with summer and autumn: spectacular sunsets, orange juice, flowers, and so on. For the Asiatic culture, orange is a spiritual color that speaks of meditation, leaving materialism behind and Buddha. For Americans, orange is linked to Thanksgiving and Halloween. 

Thankfully, orange is a color easy to pair in most scenarios as it blends with a multitude of colors. Still, we recommend it to mute the pure orange, opting for a sophisticated shade of it and leaving the intense orange hues as accent colors. 

Last but not least, we will speak about the pink color. It is a color associated with the feeling of kindness, love, and femininity. A broad range of shades transmits different messages: whereas pastel pinks can evoke tenderness, a vibrant shade of pink such as magenta can be observed as aggressive by some audiences. 

Joyful, pink is a girly tone that makes you feel integrated. As if you achieved your most desired dreams and you celebrate the outcome surrounded by your loved ones. For artists, it is a vibrant color that contrasts with often “dull” colors such as gray and black for interesting composition values.

If you can look aside the simplistic “girl” color concept, it’s a refreshing color that instantly takes people to a feeling of inspiration and renewal. 

Case studies for color theory

In this final section of the article, we will use four different case studies to explain why some color selections are made in regard to sending the viewer a message with the presentation. Please keep in mind that most presentation templates are fully editable; therefore, if you love a design, but you don’t feel comfortable with its color range, you can change the color palette for ppt presentation by making a custom theme in PowerPoint .

This first case study involves a medium-sized company that seeks to automatize its candidate selection process for the HR department through AI technology. As not every single member in the managerial area is convinced about this idea, the HR department prepared what’s known as a force field analysis presentation . 

Thanks to the force field analysis model, the HR department presents the initiative, its driving forces (being the Pros of the initiative), and the restraining forces (the cons of this initiative) are easy to identify and represent with the help of a force field analysis slide template .

In a Complementary color scheme, the elements that weigh on the decision are represented in two colors: sapphire blue for the driving forces and orange-red to expose the restraining forces. Since we talk about something corporative, the same sapphire blue was used for the initiative area, not influencing the palette with another color.

Conducting the analysis from a color psychology perspective, the orange-red is attention-grabbing enough for people not to ignore the cons that this project can experience over time, whilst also reflecting an energetic resistance to change. Sapphire blue, on the other hand, speaks of professionalism. Of trusting the process in the decision to make since it’s time to move on and pursue bigger horizons – and the current selection process for new personnel is both time-demanding and often not tailored for certain departments.

In our second case study, a waste management company is visiting potential customers to offer their services whilst also educating company owners on the importance of treating production waste with the care it requires. 

This next slide introduces the ecology of waste management, in which, depending on the original materials, there are multiple methods to repurpose waste rather than piling it up in open outdoor spaces.  

The waste management presentation template used features a Monochrome color scheme in shades and tones of green. The greens used are not also randomly selected:

• Dark green used in the title and accent effects speaks of the fact that waste can be repurposed into money, and that fact can easily become a driving force for customers to change their waste management policies.
• Bright green in the accent sections and number of slides refers to rebirth. Of giving new life to what’s considered decay.
• Pale green in the cogwheels and placeholder text percentages is a symbol of peace. Remembers the audience that being mindful about the final destination of our production processes is part of having a corporate social responsibility.
• Mint green is a signal for refreshment. Of lifting taxing decisions and outsourcing from people knowledgeable in the subject.

With this case study, you can appreciate how slide color schemes can reinforce the message to transmit without filler words.

The next case study to analyze comes from a group of young software developers presenting their skills to a customer for a web design project. Despite not having a large trajectory in the industry, their team is well-balanced between experienced developers and creative designers to meet the demands of their clients.

This programming presentation template is the chosen asset to introduce their services visually compellingly while also listing their project portfolio.

A fine example of a Split Complementary color scheme, no doubt. The color selected was yellow-red, using blue and violet as the other two colors that made up this scheme. Since yellow is far too intense, it’s left as the accent color for some sections, and the background is a darker blue leaning towards blue-violet. The vector images follow suit by combining the colors selected in the palette, using gradients and lighter tints. 

The question becomes now: what about the aqua tone? Sometimes, designers can combine color schemes inside a design to balance the overall composition. Since yellow would be too much attention-grabbing, and the presence of blues and violets is covered, there is a secondary usage of the Analogous color scheme, opting for a tint of the blue-green next to the blue color. The discrete way in which it was used brings life to the image and centers the vision in the placeholder text area. 

To conclude this guide, it is essential to answer a common question: how do I pick the colors for my slide design project?

For some people, inspiration about a word, a concept, or a product to present directly leads to the color selection of the main color – or at least an indicator of which hue would work best. Then, the selected color scheme helps to build up the entire color palette for the presentation. In some other cases, an image can become the leading source of inspiration. That’s the reason why you should check tools such as Design Seeds’ Instagram Profile or even Pinterest. 

Online tools can help us easily come up with good colors for presentations. Some recommendations for this are Coolors or COLOURlovers . Although… what if you already got inspiration from a presentation you attended but don’t know which colors were used? This incredible tool may cheer you up: Site Palette , a Google Chrome extension that gives you the entire list of colors used, with their HEX values to reproduce them in your designs.

Check out our complete tutorial on how to make a PowerPoint Presentation .

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30+ Stylish PowerPoint Color Schemes 2024

Color is an element that can make or break a design, and that rule holds true for presentation design as well. Choosing the right PowerPoint color scheme is super important.

But there’s one extra thing to consider – where your presentation will be given. A PowerPoint presentation can look quite different on a computer or tablet versus on a projected screen.

When it comes to selecting a PowerPoint color scheme, this is an important consideration. We’ve rounded nearly stylish PowerPoint color schemes as inspiration. While darker color schemes might look great close-up on screens, opt for lighter backgrounds (for enhanced readability) for projected presentations.

Note: The last color in each scheme is for the slide background.

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1. Blue, Gray Green & Orange

With a bright overall scheme that’s easy on the eyes, this color scheme can help you create a modern PowerPoint presentation that’s readable and friendly. You can even tweak the colors somewhat to better work with your brand, if necessary.

The best thing about this color palette is that it lends itself to plenty of different presentation styles and applications.

2. Violet Gradient

Using the first two colors noted above, you can create a dark-to-light monotone gradient that can make for a modern PowerPoint design style.

Take this concept and expand it to any other colors you like for your spin on this modern color scheme.

3. Mint and Orange

On paper, these colors don’t seem to blend all that well, but with the right application min and orange on a black background can work.

Use a pair of colors like this for presentations where you are trying to make a bold statement or impact. This concept is often great for trendy topics or ideas that are a little unconventional.

4. Bright Blue and Light

The brighter, the better! Bright blue color schemes are a major trend in PowerPoint design … and for good reason. The color combination creates a bright, light feel with easy readability. Those are two things that pretty much everyone wants in a presentation template design.

The other thing that’s great about a color scheme like this – which focuses on one color – is that it matches practically everything else in the design with ease. It’s great for image-heavy presentations or those where text elements are a key focal point.

5. Teal and Lime

Two colors that you might not expect to see paired create a classy combo that’s interesting and engaging. Both teal and lime are considered “new neutrals” and work with a variety of colors easily. (What’s somewhat unexpected is putting them together.)

What’s great about this PowerPoint color scheme is that the extra interest from the hues can help generate extra attention for slides. The template in the example also mixes and matches teal and green primary color blocks to keep it interesting from slide to slide.

6. Colorful Gradients

Gradients are a color trend that just keeps reinventing and resurfacing. In the latest iteration, gradients are bright with a lot of color. Designers are working across the color wheel for gradients that have more of a rainbow effect throughout the design, even if individual gradients are more subtle.

What you are likely to see is a variety of different gradients throughout a project with different colors, but maybe a dominant color to carry the theme. Use this for presentation designs that are meant to be more fun, lighter, and highly engaging.

7. Light Blue Minimal

This color scheme with light blue and a minimal aesthetic is super trendy and so easy to read. You can add a lot of style with a black-and-white style for images or a deep blue accent for header text.

While a pale blue is ideal here, you could also consider experimenting with other pastels and the same overall theme for a modern presentation design.

8. Bright with Dark Background

The combination of bright colors on a dark background can be fun and quite different from the traditional PowerPoint color schemes that are often on white or light backgrounds. This design style for a presentation is bold and engaging but can be a challenge if you aren’t comfortable with that much color.

When you use a style like this, it is important to think about the presentation environment to ensure that everything will look as intended. A design like this, for example, can work well on screens, but not as well on a projector or in a large room.

9. Navy and Orange

The navy and orange color combination is stylish and classic for presentation design. To add a fresh touch consider some of the effects such as the template above, with color blocking and overlays to add extra interest.

What makes this color combination pop is the element of contrast between a dark and a bright pair. The navy here is almost a neutral hue and works with almost any other design element.

10. Dark and Light Green

A modern take on a monotone color scheme involves using two similar colors that aren’t exactly tints and tones of one another. This pairing of dark green and light (almost minty) green does precisely that.

What’s nice about this color scheme is that the colors can be used almost interchangeably as primary elements or accents. It provides a lot of flexibility in the presentation design.

11. Bright Crystal Blue

Blue presentation color schemes will always be in style. The only thing that changes is the variance of the hue. This pair of blues – a bright crystal blue with a darker teal – works in almost the same way as the pair of greens above.

What’s nice about this color palette though is that the dark color is the accent here. That’s a modern twist on color design for presentations.

12. Blue and Yellow

Blue and yellow are classic pairings and can make for a striking presentation color combination. With a bright white background, these hues stand out in a major way.

What works here is the element of contrast. A darker blue with a brighter yellow creates an almost yin and yang effect with color. The only real caution is to take care with yellow on a white or light background with fonts or other light elements.

Teal is a personality-packed color choice. If you are looking for a bold statement with a PowerPoint template, start here.

While the above color scheme also includes a hint of yellow for accents, the teal color option is strong enough to stand alone. You could consider a tint or tone for a mono-look. It also pairs amazingly well with black-and-white images.

Teal is a fun color option that will provide a lot of practical use with your slide deck.

14. Bright Coral

This color scheme is one of those that you will either love or hate. The bright coral color is powerful and generates an immediate reaction.

It’s also quite trendy and will stand out from many of the other more bland PowerPoint colors that you may encounter. This is a great option for a startup that wants to present with a bang or a brand that has a similar color in its palette. It may not work so well for more traditional brands or those that are more conservative with their slide designs.

15. Dark Mode Colors

A dark mode color scheme might be the biggest trend in all of design right now, and that also applies to presentation design.

This purple and emerald color paired with black with white text looks amazing. It is sleek, modern, and has high visual appeal without having to use a lot of images.

This works best for digital presentations when you don’t have concerns about room lighting to worry about.

If you aren’t ready to jump into dark mode on your own, the Harber template above is a great start with nice color, gradients, and interesting shapes throughout the slide types.

16. Navy and Lime

A navy and lime combination is a modern take on colorful neutrals that are anything but boring.

These colors have a nice balance with a white or light background and are fairly easy to use. With so many brands already using blue in their base color palette, this is an option that works and is an extension of existing elements for many brands. (Use your blue and add the lime to it.)

Also, with this color combination, the idea of a minimal overall slide structure is nice so that the power of the colors and impact comes through. They work beside images in full color or black and white.

17. Modern Blue

When you aren’t planning to use brand colors – or maybe as a startup or independent contractor so you don’t have them yet – a modern color combination can add the right flair to a PowerPoint presentation.

The bright grayish-blue in the Lekro PowerPoint template – you can find it here – adds the right amount of color without overwhelming the content. Plus, subtle orange accents help guide the eye throughout this PowerPoint color scheme. https://elements.envato.com/lekro-powerpoint-presentation-67YW3M

18. Blackish and Yellow

While at first pass, black and yellow might seem like a harsh color combination, it can set the tone for a project that should emanate strength. This PowerPoint color scheme softens the harshness of the duo with a blackish color, that’s grayer and has a softer feel.

Pair this combo on a light background or with black and white images for a stylish, mod look.

19. Orange and White

A bright color can soften the harshness of a stark PowerPoint design. Especially when used for larger portions of the content area, such as background swatches or to help accent particular elements.

The Sprint template makes great use of color with a simple palette – orange and white with black text – but has slide ideas that incorporate the color throughout for something with a more “designed” look to it. (And if you aren’t a fan of the orange, change the color for use with this template to keep the modern feel.)

Purple presentations are in. The color, which was once avoided by many in design projects, has flourished with recent color trends.

Because more funky, bright colors are popular, a presentation with a purple focus can be acceptable for a variety of uses. The use in Batagor template has a modern design with a deep header in the featured color, which works best with images that aren’t incredibly bold in terms of color.

21. Blue-Green Gradients

Another trending item in color is the use of gradients. This trend can be applied to PowerPOint presentations as well.

Use a blue-to-green gradient for a soft and harmonious color scheme that won’t get in the way of content. Use each hue alone for accents and informational divots throughout the presentation design.

22. Black and White

Minimalism is a design trend that never goes away. A black-and-white (or gray) presentation screams class and sophistication.

It can also be easy to work with when you don’t want the color to get in the way of your message. And if a design can stand alone without color, you know it works.

23. Reds and Black

If you are designing a presentation for viewing on screens, such as desktops or tablets, a dark background with bright color accents and white text can work well. (This combination gets a lot trickier on projector displays.)

While reverse text and red aren’t always recommended, you can see from the Nova template that they can be a stunning combination. But note, this modern color scheme is best for specific content and audiences.

24. Blue and Pink

This color scheme is a spin on Pantone’s colors of the year from 2016. https://designshack.net/articles/graphics/how-to-use-the-pantone-color-of-the-year-in-design-projects/ The brighter, bolder versions of rose quartz and serenity and fun and sophisticated.

The unexpected combo sets the tone with a strong, trustworthy blue and adds softness with the paler pink. The colors work equally well with white or darker backgrounds.

25. Blue and Green

Blue and green accents can help a black or white background come to life in a presentation template. The colors here can work with either background style, based on how you plan to display your presentation.

What’s nice about these colors is that they are pretty neutral – since both are found in nature – and can be used with ease for design or text elements in a PowerPoint color scheme.

26. Beige and Gray

If you are looking for a softer color palette, consider beige and gray. These hues can work well on screens or projected, making them a versatile option.

The nice thing about such a neutral palette is that it gives content plenty of room, so that will be the true focus of the presentation.

27. Tints and Tones

While the purplish blue-gray in the Business PowerPoint Presentation template is stunning, it represents a greater trend in presentation design. Pick a color – maybe your dominant brand color – and use tints and tones for the presentation color scheme.

By mixing the color with white or black and gray, you’ll end up with a stunning set of color variations that match your messaging.

28. Bold Rainbow

While most of the color schemes featured here only include a color or two, bright color schemes with wider color variations are trending.

This distinct “rainbow style” can be somewhat difficult to use without rules for each color. Proceed with caution.

29. Bright Neutrals

Lime green is the brightest “neutral” you might ever use. A fun palette that’s versatile can be a solid foundation for a color palette.

It works exceptionally well in the Rouka PowerPoint template thanks to a pairing with a subtle gray background. Using a light, but not white, background can be great for screens and projected presentations because it takes away some of the harshness of a white background. The subtle coloring is easier on the eyes for reading and viewing.

30. Rich Browns

Browns aren’t often what comes to mind when thinking of building a color scheme, but rich browns can be a modern option.

Pair a neutral beige-brown with a darker color for an interesting contrast that works with almost any style of content.

31. Mint Green

Go super trendy with a modern and streamlined palette of mint green and gray on white. While this combination can have a minimal feel, it also adds a touch of funkiness to the design.

Add another hint of color – think orange – for extra accents.

32. Dark Gray and Blue

It doesn’t get more classy than a combination of grays and blues. This new take on a classic color scheme adds another brighter blue as well to pick up on modern trends.

Just be careful with text using a dark background such as this one. White is probably your best option for typography (and look for a font with thicker strokes!)

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The Psychology of Color in PowerPoint Presentations

• April 12, 2013
• Kevin Lerner

Discover how the colors you choose for your PowerPoint presentations can guide the emotional response of your audience.

What are the best colors for a powerpoint presentation it all depends on who your audience is and what you want them to feel.

When used correctly, color can help audience members sort out the various elements of a slide. But its power goes beyond mere clarification. To some extent the colors you choose for your visuals guide the emotional response of your audience.

Blue: The most popular background color for presentation slides

Blue is one of the most common background colors. It’s calming and conservative, which is why it’s very popular with business presenters, as well as for for trainers. Studies have shown that blue has the power to slow our breathing and pulse rates. Dark blue backgrounds with light text are great for conservative corporate no-nonsense presentations. Lighter blue- more common in re cent times- work well in relaxed environments with the lights on, and help promote interaction.

Examples of BLUE in Presentations

• Quest Diagnostics: A serious company with a seriously navy blue background. The subtle angled lines promote a feeling a movement and technology. Blue complements the Green of Quest’s logo, and the white title bar provides a clean but stark contrast to the body.
• This blue template for waste management firm Republic Services provides a conservative backdrop for the financials and white bullet points. The yellow titles stand out, as does the orange, red and blue themed imagery at the bottom, not to mention the company’s logo.
• This slide for Dr. Soram Khalsa’ Complementrix Vitamin system features a template with a dark blue with angled lines. And the inner portion of the template featured a light blue-hue burst of a sun-ray to convey bright life and energy.
• This slide for Lender Direct featured an image of a file folder, edited in Photoshop, with a 80 % transparency set against a light blue background. The light blue graphic helped to convey a sense of openeness , and professionalism, while maintaining the company’s blue brand.

Green: Stimulates interaction and puts people at ease

Green stimulates interaction. It’s a friendly color that’s great for warmth and emotion. Green is commonly used in PowerPoint presentations for trainers, educators, and others whose presentations are intended to generate discussion. It’s also a great color for environmental and earth-oriented discussions.

Examples of Green in Presentations

• This slide for Hills Pet Nutrition features a modern green background with textured lines promoting a warm, but contemporary feeling. Great for their topic on pet affection.
• Money is green and so is this presentation for Presidio Finance. The white text contrasts nicely with the forest green finance images, helping to project a no-nonsense image of success and accomplishment.
• In this slide for TD Waterhouse, we created top title bar in dark green, integrating smoothly with their lime green logo. The green-hued process chart on the slide image stands out comfortably against the textured grey background.
• The flowing green arcs at the bottom and green title text helps substantiate this slides message of health and vitality. Executive Success Team’s green logo and brand also promotes a relaxed and comfortable feeling, just like Mona Vie.

Red: Handle with Care in Presentations!

Red is one of the most influential colors in your software palette — but it also carries negative cultural attachments, so use it carefully. Red is also a great color for conveying passion. Or talking about the competition. Do not use Red in financial information or tables and charts.

Examples of RED in Presentations

• The rich red of Oracle is maintained in this template, featuring red title text in an inset red rectangle and a red bottom bar of binary numbers for a look of blazing edge technology
• Trace Security uses a similar red title bar element, tying in to their black and red logo and brand.
• Red and black are also colors for Sales Training Consultants, and in this slide, we used a flat beige background, with a title bar in bright red together with red bullets and a red target graphic.
• The body pages of the Grenada presentation feature Red, but in an inset border. Text is inversed in white, as is the main body area. The key states in this map are highlighted in red.

Purple: Mystical and Emotional color in presentations and design

Purple is often associated with royalty and wealth. Purple also represents wisdom and spirituality. Purple does not often occur in nature, it can sometimes appear exotic or artificial. Nearly all the clients who come to me with presentations featuring purple or lavender are women. It’s a feminine color and it’s a good color for emotional or spiritual presentations.

Examples of Purple in Presentations

• Crosley & Company’s branding is maintained with a dominant dark purple background, and orange titles.
• A soft lavender background option gives these two medical doctors a chance to add some warmth for their mostly women audiences.

Yellow, Orange, & Gold: Attention-getting colors of affluence and prestige

Yellow can create feelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms and babies tend to cry more in yellow rooms.

Since yellow is the most visible color, it is also the most attention-getting color. Yellow can be used in small amount to draw notice, such as key words, or highlights but not in backgrounds. Rather than using flat yellow as a background color, consider a more “golden” or orange color. Simply adding texture to a yellow background or superimposing a photo (in Photoshop) with low transparency, can add more richness to the yellow background image.

Examples of Yellow / Gold in Presentations

• This flat yellow slide is for Web-Reach, an internet consulting firm in Miami. Even though their message was to compete with the Yellow Pages phone book, their yellow background was flat and uninspired.
• With a simple fix in Photoshop, yellow became Gold, and the same slide became more robust. We added a red bar to the top, and a grey arc to the left. Same information, just a textured golden hue helped deliver elegance and style.
• A golden textured earth background helped this slide convey the message of international elegance. The green money background blends with the gold, and the black text brings a nonsense message to the page.
• A golden textured background for Fountainhead Consulting with elements of yellow, blue, red, and grey.

Black: A strong and definite color that’s often overlooked!

Don’t forget your basic black. Often overlooked, black is a background color with useful psychological undertones. Its neutrality makes it a good backdrop for financial information. Black connotes finality and also works well as a transitional color which is why the fade to black transition is powerful, as it gives the impression of starting fresh.

Examples of Black in Presentations

• It’s a matter of black and white for this construction company. It’s intro slides were pure white text on a black background, emphasizing the company’s core beliefs. After the 3 b&w slides, the room lit-up with a series of dynamic colorful slides as the speakers enlightened the audience.
• Over 10 years old, this slide from Ryder transportation remains one of the strongest visuals. Set against a flat black background, the company’s grey logomark conveys a true sense of stability and no-nonsense action. The monotone building blocks tell a strong story.

White: Pure, Fresh and Clean. But a little boring.

White is also a calm and neutral color for presentations. It’s terrific for conveying a fresh start such as a fade to white. It represents purity or innocence. Good for positive information where you want the focus purely on the message, and not competing with a brand image. It’s clean/open and inviting and can create a sense of space or add highlights. But it can also be perceived as cheap, flat (it’s the default color for PowerPoint slides) and harsh on the eyes. Consider grey as a better background color.

Examples of White in Presentations

• To help to maintain a clean and open look this consumer collaborative called on us to integrate their brand colors set against a plain white background. The blue and orange bars provided a conservative frame, while the arcs provided a contemporary look of flow and motion.
• This slide for a large architecture and construction firm featured a flat white background offset by a colorful series of modern buildings and logos.

Grey and Silver: A conservative color; Good when Black or White won’t work.

According to psychologists, grey is often thought of as a negative color. It can be the color of evasion and non-commitment since it is neither black nor white. Some say that Grey is the color of independence and self-reliance. A few years ago, silver was the most popular color for cars. And in the presentation world, this calm color is making a comeback. Grey (or “Silver”) is a softer background than the harsh default color of white, and works well on almost all presentations. A dark grey background with light text…or light grey background with dark text…you can’t go wrong!

Examples of Grey in Presentations

• Farmers Insurance’s silver background integrates subtle ray of light elements to help add depth and texture to this slide. The red, blue, and black stock images blend comfortably with the rest of the page. And the white border around the letters add a level of modernism and clarity.
• The stainless steel background of this slide helps promote a modern contemporary look, helping to link the 4 brands together.
• A clean flowing blue arc with a non-obtrusive silver background help make this slide for Margie Seyfer appear fun but conservative
• Interim Healthcare’s brand is maintained, but a muted image in silver help add depth and dimension to the slide’s message, while supporting its key points.

We perceive dark colors as being “heavier” than light ones, so graphic elements that are arranged from darkest to lightest are the easiest for the eyes to scan. On charts, it’s best to arrange colors from dark to light.

Remember that most eyes aren’t perfect. Because color perception deficiencies are common, certain color combinations — including red/green, brown/green, blue/black and blue/purple — should be avoided.

color , powerpoint , powerpoint tips , presentation design , psychology of color , style

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