sample proposal for market research

Market Research Proposal

Proposal maker.

Setting the direction for any market research effort is an essential and critical step that you have to consider whenever you would like to look into the trends in the marketplace or assess the key factors that affect the purchasing decisions of your target audience. Before doing any program or activity related to the specified matter, you first have to know how to execute an effective proposal writing procedure.

Developing a comprehensive and detailed market research proposal can help you a lot in terms of organizing the market research processes that you would like to conduct as well as the resources that you will be needing.

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Size: A4, US

State the objectives, scope of work, research methodology, target market, and other such important information of your market research by downloading and using this above-shown research  proposal example  template. This ready-made template’s content can be edited and customized in various file formats such as MS Word, Pages, Gooogle Docs, and editable PDF. Hurry up and try it out now!

Market Research Proposal Example

Download and make use of this market research template so that you can conduct your market research effectively. Using this, you can conveniently outline the objectives and goals for your market research, thereby, saving you enough time to do other tasks related to the research. Edit and customize using  MS Word and Pages. You can also click on  multimedia project proposal examples .

Marketing Research Proposal Example

It is important to not let yourself get confused between a market research proposal and a marketing research proposal. The marketing research proposal deals with the presentation of potential promotional and advertising activities that can be implemented by a company to present and market its products, services, deals, and other offers while the marketing research proposal is focused on learning the market movement based on the market’s trends, activities, and size.

Proposal for Market Research Example

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If you want to create your market research proposal, one of the things that you can do to help you have an easier time when developing the document is to look into references like downloadable examples. Simply browse through the market research proposal examples in PDF that are available in this post so you can have an idea of how to properly create the best market research proposal for your business.

Free Market Research Proposal Example

Size: 340 KB

Importance of a Market Research Proposal

A market research proposal helps you properly think of the things that truly matter when it comes to the market research. With the help of this document, you can give priority to the factors and elements that can contribute to the advancement and growth of your business .

Using a market research proposal can also give you time to put together relevant and necessary processes that are most likely helpful in achieving not only the goals of your market research activities but the corporate goals of the business as well. Here are some of the reasons why you need to create and use a market research proposal:

1. A market research proposal is one of the most essential documents that are used by businesses to properly plan the entire process of their market research activities. It presents the outline of the market research’s goals and it also focuses on the action plans that can lead the business to the achievement of its objectives and vision.

2. A market research proposal can give an idea about the funding that is needed by the team to execute the activities for market research. Financial support from the organization is needed to be addressed to make sure that all plotted procedures will be implemented accordingly. You may also see business proposal examples .

Developing the market research proposal with the knowledge that funding will be given for its implementation can make the marketing team, as well as the other people involved in the activity, become more proactive and efficient as it is most likely that what they envisioned and planned will be realized.

3. A market research proposal, especially one that contains a marketing SWOT analysis and a market condition overview, can help you look into the external and internal factors that affect your business operations.

The knowledge about the nature of your business, the competition that you need to look out for, the threats and risks that you need to prepare for, the needs and demands of your audience, the movement and shifts in the marketplace, and the opportunities that you should grab can make you become more well-rounded and multifaceted when drafting the market research proposal that you would like to present. You may also check out project proposal examples .

4. A market research proposal can discuss the milestones that are expected to be achieved by the business with the help of market research strategies and general action plans . Hence, this document can persuade and convince its target audience that a proposed market research activity must be approved especially if expected results can excessively benefit the business or provide a solution to its current issues, problems, and concerns.

Sample Marketing Research Proposal Example

Size: 90 KB

Proposal for Marketing Research and Market Intelligence Example

Size: 607 KB

Market Research and Analysis Report for Proposal Referencing Example

Size: 152 KB

Market Research Proposal Content

Different market research proposals have different sections, clauses, or areas of discussion. The content of a market research proposal depends on the purpose of its usage, the scope of the activity, the expected returns of the business, the professional goals of the market research, and the relation of the document’s usage to the vision of the business.

Even if there are differences when it comes to the information that you can see in many market research proposals used in various industries, there are still common or usual information that is seen in any market research proposal. Some of the details that are essential to be included in a market research proposal are as follows:

1. Develop a hypothesis. This is very important as you need to present the potential impacts of the market research proposal when implemented. This can also help you identify the ways on how you can interlink or align all the elements that are essential for the successful execution of all the market research proposal’s areas. You may also see short proposal examples .

2. Present an overview of the market research activities that you would like the business to consider. You have to sum up the intent of the market research as well as the output that you expect from it. More so, you have to discuss the feasibility, attainability, and sustainability of your general plans . Being able to showcase these strengths can help your market research proposal become more appealing and relevant.

3. Just like when making a development project proposal , use a timeline that can give an idea of the entire duration of the market research proposal’s actual usage. You have to set time frames where specific deliverables should be seen or observed already. With this, you can ensure your target audience that the proposal is time-bound and realistic.

4. Especially if you will use technical terms, a proper definition of terms is highly suggested to be included in your market research proposal. This part of the document can make the general proposal more understandable for any reasonable person.

5. Know your targets so you can easily come up with the methodology that is relevant to your needs. All the practices and activities that you would like to immerse in should be thoroughly defined in the document so that the general analysis of the measures of your proposal can be objectively done.

6. Discuss the current market conditions in the marketplace where your business belongs. Aside from the trends that you need to consider, you also have to list down the opportunities that the business can take to help it achieve its goals and return of investments.

Marketing Information Management System Research Proposal Example

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Discussion Flow for a Simple Market Research Proposal

The format and discussion flow of the market research proposal can contribute to the document’s successes, or the lack thereof. This is the reason why you have to be careful with how you will present the market research proposal to your audience. You have to ensure that the document is visually pleasing and well-organized so that people will not have a hard time reviewing its content. You may also see  freelance proposal examples .

A basic discussion flow that you can use when presenting the details of your market research proposal are listed below:

• The title of your market research  proposal sample
• The date when the market research proposal has been made and the dates of its updates
• The name of the company who can benefit from the document
• The name of the person who prepared the proposal and the department or division where he or she is assigned at
• The executive summary of the market research proposal
• The objectives of the market research proposal
• The current condition of the business and the market as well as other important existing knowledge
• The expected output of the document’s usage, when approved
• The demographics targeted by the business with the help of the market research proposal
• The processes of data gathering, collection, assessment, and presentation
• The methodology that will be applied for the  research project plan intended for a particular market
• The dates and periods where particular tasks should already be done
• The budget proposed by the team or the individual who made the proposal
• Any ethical considerations that must be looked into before the implementation of the market research

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Tips to Develop an Impressive Market Research Proposal

Aside from having an advertising and marketing business plan , you should also have a market research plan. It is not enough for you to rely on your knowledge about the things that you can control. You also have to think of the elements that are not within your hands like the trends in the marketplace and the reaction of your audience and competition with regards to these trends and/or any other market changes.

Listed below are a few of the tips that you can use if you want to develop an impressive market research proposal for your business:

1. Since a market research proposal is one of the first documents that you will be needing for your market research, you have to ensure that the content of the document is flexible enough to adapt to possible changes within the development of the market research planning and implementation phases. You have to ensure that there are windows where appropriate changes can be inserted as well as channels, mediums, or platforms where you can incorporate backup plans when necessary or called for.

2. Keep in mind that the language and tone that you will use when creating the content of the market research proposal must be highly considered.

You have to ensure that the document is formal, business-appropriate, and compelling. Aside from the fact that the market research proposal is expected to be complete with all the details about your proposed market research plan, it is also imperative for you to make sure that the document is understandable, well-defined, and clear. You may also see security proposal examples .

3. Know the basics of market research proposal organization. There are different kinds of structures that you can look into so that your market research proposal can look cohesive and well put together.

The structure of the document should depend on the length of your discussion, the details that you will incorporate in your market research undertakings, and the key factors that you need to give focus and highlight on when presenting the complexity of the market research. You may also like budget proposal examples .

It will rather be more efficient for you if you plan to use references like templates and examples while preparing your market research proposal.

Maximize the help that you can get from the downloadable examples in this post as well as the related discussion that we have presented. Always ensure that there is an organization in the procedures of market research proposal development so you can be well-guided in terms of getting the output that you would like to have for your market research undertaking.

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• Marketing proposals

Marketing Research Proposal Template

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Prepared by: ​ [Sender.FirstName] [Sender.LastName] ​ ​ [Sender.Company] ​

Prepared for: ​ [Client.FirstName] [Client.LastName] ​ ​ [Client.Company] ​

​ [Sender.Company] is one of the industry's leading firms for marketing research. We specialize in understanding consumer behavior and helping you align your marketing strategy to best capture audience attention.

​ [Sender.Company] ’s headquarters is situated in [Sender.City] , but we have operations expanding overseas, including cities such as Mumbai, London, Washington DC, Sydney, Tokyo, and Mexico City. Our client list includes noteworthy names, such as (Client A, Client B, and Client C, etc.) , amongst others.

With over (X) years of industry experience, we have learned what makes your audience tick — and what makes them click — and we help you understand consumer behavior such that you can create better marketing strategies, land dream clients, and improve your sales processes.

Client testimonials

Here’s what some of our past clients have to say about our work.

(Client Testimonial 1)

​ [Client.Company] ​

​ [Client.FirstName] [Client.LastName] ​

(Client Testimonial 2) (Client.Company) (Client.FirstName) (Client.LastName)

(Client Testimonial 3) (Client.Company) (Client.FirstName) (Client.LastName)

The purpose of this research is to understand consumer behavior for the customers of [Client.Company] . We also aim to understand what strategies work for the target mix and how [Client.Company] can improve their marketing strategy to better educate, inform, and persuade their potential clients to buy their products or services.

This research was commissioned by [Client.Company] , and the proposal is therefore created uniquely for [Client.Company] by [Sender.Company] . This ensures both parties are on the same page before beginning the research process. We will be using both quantitative and qualitative research techniques to learn about [Client.Company] ’s target group’s consumer behavior, refining the process as we go, and presenting the most useful results of our analysis.

AIMS AND OBJECTIVES

The primary goal of the study is to gain a comprehensive, 360-degree understanding of consumer behavior with respect to [Client.Company] ’s customer base and target audience.

The study must meet the following research objectives to be considered accomplished:

It should critically examine the target demographic’s behavior.

It should intercept both primary and secondary data to come to conclusive results.

It should address implications of an ineffective marketing strategy.

It should understand what would be the right way to communicate with the target demo.

All other research objectives that the client deems necessary to be included in the study.

Framework analysis

This section goes hand-in-hand with the aims and objectives section, but should focus more in-depth on the background circumstances which indicate a need for the specific market research project proposed. While aims and objectives describe the specific outcomes the research will produce, the framework analysis section should demonstrate the scope of these outcomes from a practical standpoint. The framework analysis should include information from existing sources (the current body of knowledge) regarding the specific topic to be researched. You can then demonstrate the specific need for your proposed research plan.

Existing knowledge

Through secondary research and the previous data we have on the client’s target demographic, we know the following about the client:

Add details about the existing knowledge you have on your target mix.

By conducting this study, we also plan to understand if this knowledge still holds true for our client, and to what degree, within the current economic and social environment.

The hypothesis of the study is that the target audience enjoys [Client.Company] ’s social media posts. However, it does not like interacting with offline events that [Client.Company] conducts, and would ideally like to see more engaging offline events from the brand.

COLLECTION OF DATA

Use this section of the marketing research proposal to thoroughly describe all data collection methods which will be utilized in your research. The overall strategy can be addressed, as well as the individual data collection methods. For market research, these often include methods such as focus groups, surveys, social networking research, or in-home tests. Be specific about each method. For example, if your research includes the collection of surveys, specify in this section precisely how those surveys will be conducted (via phone, email, mail, etc.), what demographics will be sampled, and what the format will look like. The more detailed you can be in this section, the better likelihood that your proposal will be accepted.

Data collection can be done through many ways, such as client interviews, focus group studies, observation, social media data, online surveys, tests, questionnaires, published studies, public records, etc. Analysts usually use a mix of these data collection methods to understand audience behavior. Still, they may prefer some data collection methods over others depending on if they’re conducting qualitative research or quantitative research.

Target audience

Our target demographic for this study are men between the ages of 30-45, who are present on social media sites like LinkedIn and Twitter. The same target mix also has a spending power of up to (X) dollars per month, enjoys vacationing often, and prefers to buy luxury, high-quality products. They are motivated to buy [Client.Company] ’s products because they like the quality of materials the items are made from and because everything is ethically sourced and created.

Sampling method and size

For the research we’re conducting, [Sender.Company] has decided to explore the probability sampling methodology. Keeping all requirements of the research in mind, we believe that this method would be particularly fruitful to achieve accurate results. With probability sampling, [Sender.Company] plans to employ the stratified random sampling method, and will be using a sample size of (X) , which will be further divided based upon ages of the individuals.

Research methodology

Use this section to discuss the merits of your research methods. Describe the implications of each method of data collection, and explain the methodology you will use to interpret the data. Discuss the means of evaluating the collected data.

Fieldwork and Reporting

Starting from the date when the contract is signed by both parties, [Sender.Company] will begin fieldwork within 10 days. We will create a live data link to share all updates on the project. At every project milestone, [Client.Company] will be updated with a progress report. The link will be shared within 10 days of acceptance of the agreement, and can be accessed through a passcode [Sender.Company] will provide [Client.Company] .

Timeline and Budget

The following tables describe the budget and time requirements projected for the project.

ETHICAL CONSIDERATIONS

Ethical considerations are very important in all types of research. Use this section to delineate the ways in which the research will abide by an ethical code in both methodology and practice. Among other possibilities, address factors such as confidentiality, data security, privacy, and consent of research participants.

LIMITATIONS

This section can remain somewhat brief. Here, you can concede any potential or probable limitations of your research methods.

FURTHER OUTCOMES

Although you have already addressed the likely outcomes of your findings previously in this research proposal, in this section you can expand upon the implications and potential benefits of your intended findings.

Terms and conditions

​ [Client.Company] agrees to pay [Sender.Company] 50% of the total project fee before beginning the project. The project will begin work once signatures are attained from both parties and 50% upfront payment is received by [Sender.Company] .

Once the project is completed, [Client.Company] is to send the remaining 50% payment amount due within 15 days after the final report is shared. Failure to send payment within the stipulated time period will result in a 10% late fee — this payment is to be made to the (Sender.Client) , unless the deadline for payment is agreed on a different date by both parties.

Any disputes arising from the agreement will be resolved based upon the laws and jurisdiction of [Sender.City] , [Sender.State] , [Sender.Country] ​.

Both parties agree that the contents and findings of the study will remain confidential, unless otherwise agreed upon. Confidential information is not information that is readily available to the public.

​ [Sender.Company] is not responsible for any damages arising from the case study unless there has been an error in the way the study was conducted.

​ [Client.Company] understands that there may be minor delays, not exceeding more than 2 weeks, depending on if the target audience of the study is quick (or not) to respond. Any delay and modifications in deadline will be communicated with [Client.Company] .

​ [Sender.Company] agrees to provide accurate and truthful information learned from the study. [Sender.Company] is not, however, responsible for the findings of the study. Nor is it liable for any damages arising out of the application of suggested solutions.

Please provide confirmation of agreeing to the terms of this agreement by signing the signature block below.

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Care to rate this template?

Your rating will help others.

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Market Research Proposal Template

Use this template to create a proposal for a market research study.

• Estimated time required: 4 hours
• Skills required: Proposal writing

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How To Write Market Research Proposal: Tips and Best Practices

Entrepreneurs and companies need to get critical information about their industry or specific market landscape to help ensure their business becomes a success.

This is where market research plays a role. But to be effective, proper steps must be outlined through a market research proposal.

If you’re a business owner or a marketer, you must learn how to write a market research proposal correctly . So here’s a handy step-by-step guide on how to do just that. Plus, we’ll throw in a free template to help you get started.

Table of Contents

How To Write a Market Research Proposal

When drafting a market research proposal , you can adopt various styles depending on the industry or business. But to put forth a more organized proposal, it helps to adhere to proven structures and follow these steps.

1. Start with an overview

It’s always wise to open with an overview to give the readers of the proposal a general idea of what the market research is all about, as well as set their expectations. If you don’t want to use the term overview, you can also go with an executive summary or an introduction.

You can do a simple overview consisting of one to three paragraphs. Or if the situation calls for it, you can also present your executive summary with supporting information that may include any or all of the following:

• Definition of terms. List the terms that will be used in the market research proposal. Make sure to define them properly.
• Market conditions. Give an overall picture of the current market conditions. Explain the industry’s state and the competition level, as well as mention relevant economic or even political factors.
• Strengths, weaknesses, opportunities, and threats (SWOT) analysis. You can also present market conditions through a SWOT diagram, which summarizes everything neatly.
• Feasibility. If you want to cut to the chase, state the overall feasibility. You can also consider including the potential ROI (return on investment ).

2. Define the objectives

When writing a market research proposal, define the project’s goals as clearly as possible. You can begin with a larger, encompassing objective and then break it up with its corresponding parts. 

If you are dealing with multiple goals, make sure to explain how each separate objective relates to or affects one another.

Remember that clearly defined goals will guide the execution of the market research project – from the budget to the types of surveys or questions you will use.

3. Outline the execution

Market research can be accomplished in various ways, but there needs to be a clear plan for executing it.

Outline your methodology and approach to getting the information you need. As far as methods are concerned, you can choose from options like organizing focus groups, deploying online surveys, or holding interviews over the phone or face-to-face.

You should also consider if your approach is multi-faceted. Will the surveys be done once or through a series of batches? Will you follow up on the first wave of interviews with email surveys? 

Never forget to include the rationale for choosing your methodology. Factors to remember include costs, logistics, and timeline.

4. Explain how the results will be analyzed and reported

Market research proposal creation would be incomplete without including the mechanics for analyzing and reporting the results.

You must present a concrete plan for how the market research data will be collected and safely stored. 

Next on your list is to explain how the data will be analyzed. Of course, what comes after is the reporting part. It’s more than just presenting the facts. You should also include your interpretations and, more importantly, your recommendations.

5. Discuss the timeline, costs, and conditions

Market research takes time and isn’t free. So, you’ll need to define your timeline and expected costs clearly.

It’s also important to tackle the terms and conditions of the market research project. The more transparent you are, the more you can prevent misunderstandings in the future.

Download the Market Research Proposal Template

When drafting a market research proposal, you can accomplish things faster using a reliable template. 

Sign up now for a free account at Fill to get a market research proposal template. It’s just one of several templates that we offer for free.

Market Research Proposal

Common Mistakes to Avoid When Writing a Market Research Proposal

It’s not enough to know how to draft a market research proposal. You also have to be aware of common mistakes people commit when preparing these proposals.

• Lack of details. When you already know how to create market research proposals, you use certain structures and templates repeatedly. But sometimes, you forget to add elements that make your proposal look legit instead of being an apparent copy of another.
• There is not enough review and fact-checking. We’re not talking about simple spelling and grammar errors. We’re referring to the information you included in your market research proposal. Are they up-to-date? Are the sources considered trustworthy?
• There is too much hype. Be careful not to get caught up in the excitement of your proposal. Remember that you are dealing with business people. Be realistic and be clear about the goals. The last thing you need is to promise something you can’t deliver.
• Disorganized presentation. You can follow a decent structure when writing your market research proposal. But if you don’t organize the information you present in each section, you will you’re lose your reader’s interest.
• Underestimating visuals and diagrams. Yes, it’s showing real data is important, but you can be more persuasive by strategically using visuals, graphs, charts, and tables in your proposal. 

Using Fill to Create Your Market Research Proposal

Now that you know how to write a market research proposal, it’s time to put your learnings into practice immediately.

Create an account at Fill and grab a free market research proposal template today.

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How to Write a Market Research Request for Proposal [+ Free Template]

by Emily Carroll

Posted at: 7/6/2022 12:30 PM

Writing a market research request for proposal (RFP) can seem like a daunting and overwhelming task.

The RFP process involves a lot of time, energy, and information gathering. This of course is all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor.

Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits your needs. 

But that's a little down the road for you.

Right now, you are either thinking about drafting a market research RFP, have recently started a market research RFP, or you are well into constructing it and you are looking for some tips to improve it. 

Download Now: Free Market Research RFP Template

What You'll Learn in This Article

This post was designed to walk you through the market research RFP or RFQ process in greater detail.

Drive Research has broken down the core components of a market research RFP into sections. 

Each section includes narratives on items you'll want to consider adding to your RFP and more importantly, why you should add it.

To skip to a section of most interest, click the navigation links below.

• Do you need market research?
• What are your objectives?
• Do you have a preferred methodology?
• If conducting customer research, what type of information do you have?
• Are there specific geographies or markets?
• What is your timeline?
• What type of reporting do you need?
• Do you have a budget?
• Determining who is responsible for rewards.
• Allowing bidding vendors to ask questions.
• What to look for when receiving your RFP back from a research firm.

It's critical to be as descriptive as possible with your requests and expectations in your RFP. This ensures the bids you receive can be comparable (apples to apples). 

With that being said, there are some areas of the RFP where it may work to your benefit to be flexible and let the market research company decide on the best approach.

These more flexible sections are noted.

Before we start with specific components of the RFP, let's talk a little bit about market research in general.  If you're at the beginning phases of the RFP process, the first question you might have is:

"Do I need market research?" 🤷‍♂️🤷‍♀️

Do You Need Market Research?

If you are at the point where you are considering a market research RFP for your organization, you've likely already arrived at this answer. 

There are many benefits of market research .

Regardless of the type of project, market research provides managers with the knowledge, power, and confidence they need in their decision-making. 

At a very high level, market research produces fact-based and evidence-based decisions to help fuel strategy.

Market research comes in many shapes and sizes. 

Whether you are looking to conduct a brand equity study , customer satisfaction study , or an employee survey , market research will help you eliminate the risk of making the wrong decision or taking the wrong path. 

Data is power. When collected and used correctly, data can fuel operational, marketing, and strategic initiatives at your company or organization.

To learn more about your options, read Types of Market Research to Consider .

Still need convincing? Do you really, really need market research? 

The answer is most likely yes. All organizations can benefit from it. 

The ROI of market research is: 

• Bettering customer relationships
• Better understanding of consumer behavior
• Understanding the appeal of a new product or service
• Quantifying potential success

And much, much more.

Market research is purely objective and uses hundreds and thousands of data points to point your business in the right direction rather than using the opinion of 1 person or a few board members.

This video goes into detail about how market research can help businesses save money - a common objective Drive Research hears from clients.

💡 The Key Takeaway: Market research provides a host of benefits to a business.   The more data you have, the better you’ll understand your customers, employees, competitors, and more.

What Are Your Objectives?

When structuring your market research RFP, you'll want to include your objectives.

The objectives section should be the first part of your RFP and it's arguably the most critical to the success of the research. 

Be as clear and as specific as possible.

• Mention why you are requesting market research. 
• Talk about what your expectations from the market research are. 
• Discuss what you'd like as far as data and feedback to drive decision-making.

Most importantly, write about what you'd like to do with the market research results. The market research results are only as good as what is done with them.

Spend some time in your proposal for market research to discuss how you'd like the data to guide the next steps and action items. 

Provide specifics on how you'd like the data and market research analysis to help guide initiatives at your company or organization. It is all about data-driven decision-making .

An RFP with clear and well-defined objectives will retrieve responses from market research firms that are more aligned and hit on all of your major goals. 

Don't leave market research companies guessing your expectations.

It creates a lot of apples to oranges proposals because unclear objectives lead to different approaches.

It's important to tell the market research company and vendors what you are aiming for.

A few common objectives our market research firm has heard from our clients are:

• Level of customer satisfaction and individual factors driving high or low satisfaction.
• Performance of marketing or advertising campaigns.
• Customer experience with the company’s employees.
• Associations and perceptions of a brand.
• Sources of information and content used by target audiences.

💡 The Key Takeaway: Before you can write an RFP, you have to clearly state what your goals are. Having even a few clear objectives can simplify the process and avoid confusion down the road. 

Do You Want a Specific Methodology?

The choice is up to you on this. Some organizations will specify a specific methodology or methodologies they'd like the market research companies to bid on.

For example, you may be looking for one type of quantitative or qualitative approach – or a hybrid of the two, such as Wave I of focus groups followed by Wave II of an online survey .

If you leave the methodology open for discussion and bid, the market research firms are given the flexibility to think outside of the box and present you with new perspectives on how to tackle your objectives. 

Qualitative research

When you think of the qualitative method, think small-scale and detailed.

This type of research is considered exploratory–it’s all about the “why” in research. Answers in qualitative research are often found through focus groups and in-depth interviews (IDIs).

Quantitative research

This type of research is the direct opposite of qualitative research. Instead of small-scale, think large-scale and big sample sizes.

Careful measurements are the name of the game with quantitative research, instead of exploratory research. It’s all about reliable data and gathering large groups of respondents in order to get that (pristine) data.

Hybrid research

Sometimes you can have the best of both worlds.

Hybrid research simply is a mixture of qualitative and quantitative methodology. When conducting hybrid research, the qualitative portion typically comes first.

This is ideal because having key details prior to quantitative research allows for better insight.

What method you choose to conduct first is, of course, dependent on what your research goals are for your project.

Allowing flexibility in the choice of methodology produces both pros and cons for your company or organization.

• Pro: This may include a new or revolutionary way of tackling objectives you had not thought of before. 
• Con: The downside of this approach is it makes the comparison between firms much more difficult.

The advantages of stating your choice of methodology 👍

If you are open to the market research companies suggesting the best approach it could work in your favor because they may be able to present a more cost-effective , quicker, and higher quality approach. 

For example, let's say you want to conduct market research to understand the usage of your current website and how to improve it for the major website redesign overhaul occurring next year. 

Instead of asking for 6 focus groups in the RFP document, you leave the methodology up for choosing.

In this scenario, a market research firm could send in a response that suggests conducting 40 1-on-1 user experience (UX) interviews utilizing screen share technology. 

This approach would save you $10,000, get you results 3 weeks faster, and the results would incur no group bias . 

The UX interviews is a methodology you didn't even know was a possibility because your team had tunnel vision on traditional focus groups .

The disadvantages of stating your choice of methodology 👎

Allowing the market research firm to choose the best methodology for your project may result in your bids looking something like this:

• Firm A presents Wave I of 8 focus groups and Wave II of 800 online survey completes.
• Firm B presents Wave I of 25 in-depth interviews and a Wave II of 400 phone survey completes.
• Firm C presents one wave of 1,500 online survey completes.

Can you see how difficult it would be to compare these proposals?

As shown from the 3 scopes above, making an apples-to-apples comparison on price and timeline would prove difficult because the scope differs so much.

💡 The Key Takeaway: It’s important to weigh the pros and cons of being flexible in choosing your market research methodology. Consulting your third-party team and going back through your key objectives can help narrow down the choice. 

Recommended Reading: Conducting Market Research? How to Choose the Best Methodology

For Customer Research, What Type of Information Do You Have?

If your company or organization has a strong CRM or customer database it will help save the market research company time and money to target, invite, and qualify participants for the study or studies.

In this part of the request for a quote, you'll want to talk about your CRM or customer database. 

• What type(s) of data and information do you have on hand?
• What type(s) of data don't you have? 

This makes a difference in the scope and bidding for the market research company.

The difference in price 💰

For example, the answer to these questions can make a difference between a 20-question survey and a 40-question survey. 

In this case, doubling the number of questions will likely result in a much higher cost. 

If your CRM tool has a significant amount of customer data such as age, ZIP code, and income, this will save the market research company from having to ask these questions in the survey . 

As a result, they can structure the cost of the project to be more budget-friendly.

The difference in approach 📈

If your company or organization can tie telephone numbers or addresses to the participants, this will help the market research firm understand if email surveys , phone surveys , or mail surveys are an option. 

It will also help the market research know if reminder phone calls to those who do not respond to the email survey is an option or not.

The difference in quotas ♂️ ♀️

From a segmentation perspective, it will help the market research company develop quotas and audiences for targeting. 

Let's say your focus groups want to pinpoint those aged 25 to 34 with children in their households.

If you have this data on-hand it will make targeting and recruiting much easier for the market research company than if they had to call or email your entire customer list to screen.

• Examples like these create a more accurate proposal. ☑️
• Examples like these are why you should at least touch on the breadth and depth of your database. ☑️

If the market research company understands these nuisances it will help them more accurately and efficiently bid on your market research RFP.

This is why you should think about listing the fields of data you have available in-house.

💡 The Key Takeaway: Never underestimate the power of a customer database and reference that in your request for proposal process. Getting their information can alter the money you spend, the approach you take, and targeting practices. 

Recommended Reading: Ultimate Guide to Conducting Customer Satisfaction Surveys

Do You Have Relevant Target Markets?

Understanding where you want to conduct market research is another key touchpoint for your RFQ. 

A couple of questions you’ll want to answer in your request would be:

• If you are a national company with customers that span across the country, are there specific markets you want to research? Why? 
• Do these markets match the demographics of your customers or are you looking for a market research consultant to choose locations for the market research?

This is largely true with qualitative market research such as focus groups or in-person in-depth interviews (IDIs).

These types of studies incur large travel expenses and can add considerable length to the project timeline.

Another example of this would be feasibility studies .

If you are looking to test the feasibility of a new product or service , perhaps the market research firm should suggest some of the top test market cities in the United States for you. 

Why test markets are useful.

These test market suggestions could prove useful to your market research for a number of reasons.

Test markets are typically isolated, offer affordable media, and the demographics resemble national averages.

The location will play a major role in the scope and cost of the market research . 

Clearly defining where you want the market research targeted or held will help you receive comparable bids. If you leave this variable open, it could present a wide range of options and costs.

💡 The Key Takeaway: Knowing the areas you want to target during your research is essential information in the RFP process. Understanding the key areas you need to target can help determine which research to use. 

Do You Have a Specific or Aggressive Timeframe?

Timing is everything. In your market research request for proposal, you'll want to clarify when you need the market research completed. 

• Does the fieldwork have to be completed by a certain date? 
• Do the analysis and the draft report need to be received by a certain date? 
• Does the market research firm need to be on-site to present the findings on a specific date and time when your board is in town?

All of this information will be necessary to include in the RFP.

The timeline will dictate the scope and methodologies chosen⏰ 

Ideally, the more data the better. However, if the market research study needs to be fielded and concluded in two months, perhaps the intended 80 in-person IDIs will need to be limited to 40 IDIs.

Having a handle on these timelines assists the market research firm in planning.

If you are planning on the test product launching in 3-months, provide an expected date in the RFP so the market research firm can work its way backward.

Dates and deadlines for the market research are critical pieces for the RFP. Not only for the RFP submission and acceptance process but also for the study once fielded.

Dates add clarity and set expectations.

💡 The Key Takeaway: Having a project timeframe is crucial for success. This will help set the stage for additional deadlines and other important research factors.

Just how long does market research take? We answer that here.

What Type of Reporting Do You Need?

The type of analysis and reporting can have a major impact on cost . Without direction or structure, you may get several different levels of analysis in your RFP responses.

Some market research firms may produce a high-level summary document and that's it. 

Other market research firms, like Drive Research, may provide you with options such as: 

• An executive summary
• Recommendations
• Infographics
• Customer personas
• Hundreds of pages of banner runs
• A full Excel CSV file

One will charge you a few hundred dollars and the other will charge you thousands of dollars.

In the case of Drive Research, we offer various reporting packages to help fit into any budget. Most fall under either a topline or comprehensive market research report .

If you specify what you are looking for in the analysis and reporting it helps the market research company structure and plan for a report. 

If you are looking for conjoint analysis, a Van Westendorp pricing model , TURF analysis, or regression , it will require some additional time and cost.

💡 The Key Takeaway: Spend time considering reporting resources for your RFP. Prices may vary greatly depending on your goals, and it’s important to understand the full range of what you need before heading into the project. 

Sample Infographic in a Market Research Report by Drive Research

Do You Have a Budget or Budget Range?

This is an absolutely crucial piece of the request for proposal process.

The market research scope is often dictated by a budget. Market research companies want to present your company or organization with as much data as possible within your budget.

It's also understandably difficult for you to formulate because of the unknown. This is particularly true if you have never worked with a market research company before and are unsure of costs.

Defining some of the other categories we've listed in this article should help point you in the right direction of whether you are looking at an $8,000 project or $80,000 project.

The budget will dictate all recommendations and responses in a market research RFP. 

It will guide methodology, timeline, geographies, analysis, and reporting. No one fact or figure in your RFP process will have more of an impact. 

This is why it is critical to at least make an estimation or offer a range of your budget. Ask yourself or your team, what do you expect to spend?

As difficult as it sounds to list a budget or price range for your market research, it can prove crucial. 

💡 The Key Takeaway: Budget cannot be emphasized enough when it comes to your market research request for proposal. Having a clear understanding of what your project will cost allows you to plan accordingly. 

Recommended Reading: Should I Share My Project Budget with a Market Research Company?

Who Is Responsible for Rewards or Incentives for Participation?

One item in the RFP process that is often forgotten about but can have a large impact on cost is incentives or rewards.

Trust us, there are many reasons why you should offer a reward for your market research . 

Do you have an idea of the rewards you want to pay for participation? 

We suggest including some language on this because companies or organizations often have stipulations on what can or cannot be offered for participation.

Other companies have a stock and inventory of gifts and corporate items that can be given out as a thank you for participation.

If you have these types of rewards or an idea of what you'd like to offer participants, it will help to clarify this in the budget. 

If you plan on fulfilling these in-house it could save the market research from overbidding on this in their RFP response by a few thousand dollars.

💡 The Key Takeaway: Don’t be afraid of offering rewards for participants–in fact, it can save you money. One reason being it may prevent overbidding if you offer rewards in-house. 

Recommended Reading: Higher Rewards Can Lead to Lower Market Research Costs. Here's Why.

Will You Allow Bidding Vendors to Ask Questions?

Depending on your timeframe to accept bids, review bids, and make a decision, your company or organization will have to determine whether or not you are willing to have an open question and answer period.

Typically how the question and answer period works is you give vendors the opportunity to submit questions to you. 

Here you will make it clear, no questions can be accepted after X date 🙅‍♂️

Then you give your company or organization a few days to review questions and write answers. 

These answers are then posted to a public website for all vendors to review regardless of whether they have submitted a question or not.

Those who submitted questions are not singled out or labeled. The question and answer page is a section with generic questions with generic answers labeled 1 through 45 (or however many questions are received).

You'll likely receive several of the same or similar questions.  In these situations, for the answer, you can write "refer to the answer on Q5".

💡 The Key Takeaway: Consider the factors that go into an open question and answer period with vendors. This involves setting a strict deadline, then taking time to answer questions. 

What to Look For When Receiving RFPs Back From a Research Firm. 

Now that you have a clearer picture of how to write a market research RFP, quote, or estimate, it is time to set expectations for what types of responses you will receive.

As a market research company, we know a thing or two about what to look for after you’ve requested the type of information included in this article.

Briefly consider these 4 factors before choosing your market research company.

1. Responsiveness 💨

We all know about those form fills or inquiries that go into the great abyss. In fact, we have sent many of these ourselves to unresponsive clients. 

We have an immediate need, we reach out through a website form fill, and? Nothing. Silence.

Has this happened to you?

When you send your RFP to a market research company, test the responsiveness.

An organization that gets back to you within a few hours, or within 24 hours is likely a company that has it together and one you probably want to consider working with.

If you are waiting 6 days for a response it is probably telling you a larger story. Just think about this...

That company will never offer better customer service or work harder for you than when they are trying to win your business.

Once they have it won, it's likely to go downhill.

2. Excitement and Interest 😃

There is a difference between a market research vendor who takes on new clients to simply execute a process versus one who is actually interested and passionate about the work they are likely to perform.

Our team loves what we do. There are market research companies out there that exist who simply enjoy the process. Things like writing surveys, programming surveys , analyzing data, etc.

Passion often translates to higher quality work.

Be on the lookout for this in your communications via email, telephone, and in-person.  Are they interested in you? Or are they just interested in making a quick buck?

3. Background and Experience 🧠

While it is important the RFP focuses on your company’s needs and specifications, it is also helpful to inquire about the background and expertise of these firms. 

If you are deciding between several different research companies, ask follow-up questions about their history, staff experience, and case studies for your vertical. 

For example, if you work in retail, find a market research company that has direct or correlated experience in retail .

If you work in higher education, find a market research company that has worked in the educational space .

The benefit of finding a company with relevant experience is two-fold:

• First, they are more likely to understand the nuisances of your industry.
• Second, they are able to make anecdotal comparisons and pull insights from other similar projects.

All in all, it creates a more comprehensive outcome for your market research.

4. Cost Options 💵

As discussed earlier, it will be helpful to provide market research companies with your estimated budget – however, we know this is not always possible. 

If you are unable or uncomfortable with sharing your budget for research, the consultant should be happy to offer varying levels or pricing options.

For example, 400 survey responses are optimal. It offers an industry-standard +/- 5% margin of error . At the same time, 400 responses are more expensive than 200. 

If the budget is tight, the market research company should be willing to be flexible to offer options for 200, 300, and 400 responses.

💡 The Key Takeaway: The main elements to consider when receiving your RFP responses are the following: responsiveness, interest, experience, and cost. These are all essential elements that go into picking the right partner. 

Final Thoughts

The end goal with any market research request for proposal is to ensure you have a clearly defined process to acquire high-quality and credible market research company bids. 

The market research proposal process should also help you create a decision matrix that will assist you and your team in your choice. 

For a summary, here are the core components and topics to address in your market research RFP.

This is the checklist you can take back to your company's or organization's team to guide you in writing your RFP in market research:

• Main Objectives
• Secondary Objectives
• Methodology
• Database or CRM Information Available
• Geographies or Markets to Target
• Timeline for the Market Research
• Levels of Analysis and Reporting Needed
• Budget or Budget Range
• Rewards and Incentives
• Question and Answer Deadline
• Question and Answer Responses Posted by Date
• Number of Vendors Chosen for Follow-up and Dates
• Final Decision with 1 Vendor Date

Contact Drive Research for a Market Research RFP or Quote

Drive Research is a full-service market research company . Our clients span across the United States, as we work in a variety of industries and sectors.

Would you like Drive Research to bid on your RFP or RFQ? Contact us through any of the four ways below:

• Message us on our website
• Email us at  [email protected]
• Call us at  888-725-DATA
• Text us at 315-303-2040

Emily Carroll

A SUNY Cortland graduate, Emily has taken her passion for social and content marketing to Drive Research as the Marketing Manager. She has earned certificates for both Google Analytics and Google AdWords.

Learn more about Emily, here .

Categories: Market Research Services Category

Need help with your project? Get in touch with Drive Research.

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Market Research Proposal Template

Capture clients' interest with this well-crafted Market Research Proposal Template – demonstrate research approach, expert knowledge, and potential results.

About this template

Secure more market research projects with our Market Research Proposal Template. Designed to showcase your research methodologies, expertise, and success stories, this visually engaging template demonstrates your capabilities and helps you win more business.

Capture the attention of potential clients by highlighting your unique approach to market research and the valuable insights you provide. Our Market Research Proposal Template is tailored to present the best of your research offerings, driving increased interest and bookings for your services.

What's included?

• Executive summary
• Timeline and costs

What is a Market Research Proposal?

A Market Research Proposal is a strategic document outlining the objectives, methodologies, timeline, and budget of a proposed research project. It's crucial in securing stakeholders' support by clearly communicating the project's value. Utilizing a proposal management system streamlines the creation and management of such proposals, ensuring efficiency, accuracy, and consistency in presenting the project's details and objectives to stakeholders.

Market research is vital for understanding target audiences and their preferences, uncovering new opportunities, and improving existing products or services.

Key elements in a proposal include clear research objectives, appropriate methodologies like surveys or interviews, a realistic timeline, and a well-planned budget covering all stages of the project. This essential document helps businesses efficiently conduct market research within their financial constraints.

When should you use a Market Research Proposal?

A Market Research Proposal is crucial when introducing a research project to stakeholders. It enhances the likelihood of securing internal funding or client approval. This proposal outlines the research's objectives, methodologies, expected outcomes, timeline, and budget.

Market research, a critical part of business strategy, provides insights into customers, competitors, and market trends. Your proposal should be tailored to meet stakeholder needs, focusing on the potential benefits for the company or how it can help external stakeholders achieve their goals.

Benefits of using Qwilr's Market Research Proposal Template?

Qwilr's Market Research Proposal Template offers several benefits that enhance your proposal creation process:

• User-Friendly : The template is designed to be simple and intuitive. You don't need advanced design skills to build an impressive, professional proposal.
• Customizable : You can tailor the template to meet your specific needs, including adding or removing sections, changing the color scheme and fonts, and uploading your company logos or images.
• Real-Time Collaboration : The platform allows for synchronous collaboration. You and your team can edit, comment, and fine-tune the proposal together, streamlining the process.
• Engagement Tracking : Qwilr provides analytics on proposal engagement, alerting you when someone views your proposal and how long they spend on each section.
• Responsive Design : With its adaptive design, your proposal will display correctly and attractively on any device, enhancing the user experience.

How do you use Qwilr's Market Research Proposal Template?

Here's a quick video overview of how to get started with this template:

Using Qwilr's Market Research Proposal Template is easy. To begin, simply select the template from the Qwilr library and customize it to match your needs. Add your business information, project objectives, and timeline for completion. You can also add visuals such as graphs or images that will help illustrate the proposal's key points. Once you're finished, share, and track engagement with your team or external clients.

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Frequently asked questions

How do you write a market research proposal.

When writing a market research proposal:

• Start with an overview of the project's objective, methods, timeline, and budget.
• Describe the target market and research methodology, including the sampling method, sample size, data collection tool, and survey questions.
• Address potential limitations and provide a timeline for completion.
• Outline the budget and provide a breakdown of the cost estimate.

What are the components of market research proposal?

The components of a market research proposal include an overview of the project's objective, methods, timeline, and budget, as well as the target market and research methodology, a description of potential limitations, and a budget breakdown.

How do you create a market research proposal in Qwilr?

To create a market research proposal in Qwilr, select the Market Research Proposal Template and customize it to match your needs.

Add your business information, project objectives, and timeline for completion. You can also add visuals such as graphs or images that will help illustrate the proposal's key points.

Finally, share and track engagement with your team or clients.

How do you price a market research project?

To price a market research project, consider factors such as complexity, time, and manpower needed to carry out the research.

As a rule of thumb, pricing should be commensurate with the project's scope and level of effort.

It's also a good idea to evaluate the competition pricing to ensure you remain competitive without undercutting your work's value.

What makes an effective market research proposal?

An effective market research proposal clearly outlines the objective of the project, the research methodology, and the budget.

Detailed graphics and visual aids can help illustrate key points and make the proposal easier to understand. Additionally, a clear timeline for completion and potential limitations should be addressed.

Finally, it should be presented in a professional and visually-appealing format that can be easily shared and tracked.

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State of Proposals 2024

Distilling the data to reveal our top tips for doing more business by upping your proposal game.

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Market Research Proposal Template To Close Deals

Companies that conduct market research and analysis can use our sample marketing research proposal template as an example of how to write a market research proposal, and as a guide when preparing survey proposals, data collection proposals, or business research.

This template allows you to explain your methodology for gaining qualitative and quantitative research, and provides a section to break down your research timeline into phases. It also includes a statement of work section to clarify what the customer will receive from the research, along with a detailed contract

• Use in Proposify

Template details

All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.

• 100% customizable
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• Pre-written proposal letter example
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• Embed videos
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How to Write a Market Research Proposal

The market research proposal is an important first step in near all studies. First and foremost, a skeleton that details a study’s direction, goals, and focus, such proposals are typically the first point of reference for management. While the proposals make or break a project’s funding, there is one other strength no research team can ignore: direction.

Critical for any undertaking that involves research, direction helps with both the pragmatics and concepts of near all studies. Market research proposals are vital for outlining both. They also explain the potential returns or results a study can yield. Ideally, the proposal should convince outside readers while informing research and development teams.

Language is important for writing a proposal, as is organization. A lot of detail goes into the typical research proposal, and sometimes there is no clear place for essential odds and ends. Luckily, there is a general organization, or logic, that most research proposals adopt. This allows readers to quickly absorb details, jump to pertinent sections, and digest its conclusions.

While not mandatory, using these structures add a cohesion that makes reading these papers more convenient and cohesive. Length, detail, and overall complexity are all factors when considering how a research proposal should be organized. Similarly, weigh the study’s goals and potential returns. Not every proposal necessitates the same sections. In fact, simple studies can do without a lot of sections that more involved or longer studies require. That mentioned, never write off these critical five elements of your research proposal.

Overview, Definition, and Terms

Important for summing up the study’s incentives, intents, and overall feasibility, overviews prep readers for the project’s strengths. Like everything else in a proposal, clarity is also all-important. Definitions and terms are vital. Overviews are also excellent for showcasing market conditions, opportunity, goals, and overall impact to ROI. While very important, always make sure to focus on the client. Their edification should be at the forefront of any proposal writer’s mind.

Hypothesis and Goals

While referenced in the overview, extrapolation about a project’s actual agenda goes a long way. Near everyone reviewing a research proposal will search for a hypothesis. While fine to reference in the overview, an outright hypothesis will always predominate the research proposal and its direction. Be clear as possible!

The hypothesis itself, however, explains the goal’s prospective burdens, costs, and returns. Also explain how these different elements combine to form a whole level of different parts. Perhaps most intrinsic is the order of said goals, as well how they compliment each other.

Realizing goals requires exploring a range of target segments that can appreciate the product, content, or whatever else. Exploring these different targets includes any range of periphery methods, not to mention actual possibilities. What is vital, however, is a full explanation as to why the target is pertinent.

Methodology and Conditions

The logical extension, research proposals must detail methodology. Include practices and conditions, study types, analysis standards, and other crucial aspects. Make sure extrapolation focuses on the actual methodology, however. Pragmatic intricacies can be glossed over, but that really depends on the reader. Researchers will typically want to know about the whole process, while management typically focuses on efficacy and ROI.

Discuss.io can offer deliverables within 48 hours, the fastest in the industry. Establishing a clear timeline  is still critical though. Product and content dev teams typically need to keep informed. A common timeline really encourages such cohesion, not mention also keeps MR better aware as to the product or content’s direction. Along with setting a schedule, timelines also helps inform team members of their objectives and schedule. Such a cohesive view both informs researchers as reminds them of the importance of each task.

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Free Market Research Proposal Template That Wins Clients

Do you want a completely editable market research proposal template that brought more than $133 million in sales to companies worldwide in 2023 alone? Add, delete, or change sections as you see fit, make it your own, and improve your market outreach fast and easy.

Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

• Case study example
• Next steps with digital signing
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The first thing your client sees when your proposal shows up in their inbox is a nicely designed cover. As a business owner, you understand how hard it is to gain the client's attention, so the goal is to start the proposal with an attention-grabbing image.

You can change everything, from the text, logo, and background image to make it a better fit for your needs.

There is no better way to explain your market research plan to your potential clients than with our pre-written introduction section. It consists of a meeting summary, proposed research that includes everything from social media to focus groups, and a structured breakdown of your services. You just need to add a few client specifics and that's it.

Like everything else in this sample proposal, it's 100% editable - the colors, the text, images, layout - everything.

Explaining to the client the structure of each of the market research methodologies you are going to use can be difficult. You want to give enough detail about your data collection methods and how you generally conduct market research but not so much it seems overwhelming.

Fortunately, we created a plan of action already sectioned to fit the amount of information needed to design a perfect proposal. Just make a few adjustments to suit your exact process.

A client success story is a powerful tool in convincing your clients to close the deal. It gives you the perfect opportunity to show them that you understand their goals and objectives and have a way to make them come true. In this market research proposal template, we've set out an example case study.

All you need to do is replace our example with one of yours and use the structure we've used.

No matter if your pricing strategy includes charging hourly, monthly, or optional up-sell services, like special images and videos, you can do it all with this automatically calculated pricing table. The final steps are simple - just enter your numbers and a short description, and both your market research proposal and quotes are ready for your client's eyes.

Any business will eventually be tested in handling increased customer traffic. Lessen the strain of paperwork by choosing a digital signature over traditional mail. The 'Next steps' tab will allow you to explain your process after signing and offer a line for the customer to give their electronic consent.

Our digital signatures are legal and compliant. When your client signs, you can see their digital signature certificate in your Better Proposals account.

Whether you're just starting a company or you're a seasoned professional, Terms and Conditions will probably slip your mind when you're discussing some new market research projects. To ensure your business is still protected, we have added fully customizable T&Cs at the end of this template.

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.

Using our integrations with Stripe, PayPal, and GoCardless, you can take a payment from your client the moment they sign your proposal.

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Table of contents

What is a Marketing research proposal?

A marketing research proposal is a document designed to sell your services by showing potential clients the research that you will carry out for their project. Whether you’re a freelance marketing consultant or you have your own marketing agency, a market research proposal will cover what research needs to be done, how you’ll go about it, and why they should choose you for the project.

A proposal is typically one of the first points of contact that you have with an organization. Therefore, it’s a chance to make a strong first impression.

Note: Sign up now to get your free marketing research proposal template that will make yours stand out for all the right reasons.

What to include in the Marketing research proposal

A market research proposal will outline your market research plan and each critical step you need to take to perform the necessary research. It usually consists of three parts.

• Introduction: This includes project objectives and scope, target market, and methodology, including data collection methods.
• Discussion: This covers existing knowledge of the market, case studies or competitor analysis, a project timeline, proposed budget, deliverables, and ethical considerations. ‍
• Summary: This concludes what you expect to achieve from the market research, how it will support the initial objectives, and why your company is the best for the job.

Introduction

At the top of any market research proposal template should be the title of your document followed by who it has been written by and who it’s for. You can also include both company addresses here if you wish.

Proceed to outline the project description and the purpose of performing the market research. What are you trying to achieve? Why is this research needed? Who will be conducting it? What problem are you trying to solve for the client?

You should also include a methodology section in your introduction. The research methodology should dive into what primary and secondary research will be conducted, how data will be collected, and the expected outcomes. As a freelance researcher, you’ll already know this, but it’s worth covering what’s included in each to the client:

• Primary research is research that you carry out yourself in the form of two research methods: qualitative and quantitative research. Qualitative research relies on first-hand observation from things like interviews, questionnaires, and focus groups. Quantitative research, on the other hand, relies on the collection and analysis of data from an online survey and polls.
• Secondary research is research that has already been published and comes from secondary sources. This may include academic literature, print publications, and online studies.

It’s important to give an overview of your target audience in your methodology too.

For instance, if your client is trying to determine whether it’s a good time to launch a new product, your methodology in your market research proposal would explain how you plan to arrange a focus group with their target audience of females aged 16-24. Being present in the meeting, asking the right questions, and making notes to refer to later on would confirm whether the prospective product could be useful and — ultimately — successful.

The discussion section of your marketing research proposal is typically the meatiest. It’s where you should demonstrate what you already know about the industry and company, while getting into the finer details of the market research project.

• Existing Industry Knowledge: Prospective clients are likely going to want to hire someone who knows what they’re talking about. Right? Demonstrate that’s you by discussing the market and how it’s being affected in terms of the PEST analysis (politically, economically, socioculturally, and technologically). You can also cover case studies or a competitor analysis of companies that have already undertaken the same research and achieved similar goals.
• Timeline: For the research items that you listed in your methodology, include time frames of when each one will be conducted. You don’t have to be super precise here — it’s more about giving your client a realistic idea of the timings of key project milestones. However, exact details can be tweaked and laid out in a marketing research contract once your proposal and project quote has been approved.
• Proposed Budget: Any market research proposal template has to include a budgeting section. This is where you would break down how much you expect the research to cost, while offsetting it with how the client can make the most out of their investment. Just like with the timeline, the information doesn’t have to be exact at this stage. It’s more a rough estimate to ensure that the project expectations of both parties align.
• Deliverables: This section should answer any questions that a prospective client may have on the general organization of the project. In other words, it should tell them how you plan to present the research and its findings, whether it’s in the form of a one-off report, series of meetings, or collaborative Google Docs. You may choose to hand-deliver a printed copy of your findings or email through a PDF file. Either way, this section is a significant part of a market research proposal as the findings taken from the document need to be actionable by the marketing team.
• Ethical Considerations: This part of the market research proposal should outline any ethical issues that may arise throughout the course of your research, from conflicts of interest to concerns about supplier relationships. It should also cover how you plan to deal with participants, data gathering, and privacy issues before the project has even begun.

For example, you may write something like the following: “Each participant will be told that their input in this research is voluntary. They will be provided with a form to assure them that their data will remain confidential for the purposes of this research and won’t be used by third parties. They must sign this form in person or we can accept digital signatures to consent to these terms.”

The summary tends to be the shortest section of your market research proposal. It’s where you would refer back to the initial project objectives and conclude the desired outcomes from the market research.

It’s a good idea to end on a punchy note by describing why your potential client should become an actual client.

• What can your company offer to this project that no other company can?
• Why are you the perfect person or team to perform the research?
• What makes this proposal unique?

Don’t lose sight of the fact that you’re trying to convince somebody (or some people) of your value. You want them to take action after reading your proposal, which is why you should include a compelling Call-To-Action (CTA). Let them know what the next steps entail, and how to take them.

How to write a Marketing research proposal

The truth is, it’s difficult to draft a market research proposal without some key information from your prospective client.

To gather all of the details you need to create a winning marketing research proposal, follow the below steps.

Find out exactly what the client wants to achieve

During your initial email or phone discussion, ask your client what they want to get out of the research. Are they rebranding and want to redefine their target market? Or are they testing out a new product with a small group of people before unleashing it to the masses?

Either way, it’s useful to know their final goals so that you can start to make a plan on how to help them achieve them.

Discuss the finer details

Alongside your prospective client’s research objectives, you need to find out more details in terms of their:

• Target demographics
• Project deadline
• Project budget

You should also ask them if there’s any other key information that they would like you to include in the market research proposal. This will ensure that you have everything you need upfront without having to make extensive edits later on.

Figure out what sets you apart

Keep in mind that you haven’t been awarded the job yet. A work proposal is essentially a sales document — it almost serves as a resume before the client decides that you’re the ideal person to hire.

As such, do some company research to put you ahead of your competition. Is there a link you can make with the company based on your background and interests? Why should they care about you? What do you offer that no one else does?

Be sure to feature all of this information in your market researching proposal, and don’t be afraid of highlighting your strengths and wins.

Creating a Marketing research proposal is simple with Bonsai

There's plenty to think about when conducting marketing research, which is why you can make life a little simpler with Bonsai. Bonsai's all-in-one tool for small businesses, freelancers, and entrepreneurs streamlines administrative tasks and covers all bases when it comes to proposals, contracts, and invoices.

You can find a template specific to market research and edit it to meet your needs in minutes. Then all you have to do is send it off to your client, which you can do without even leaving the platform. Talk about a time- and energy-saver!

The marketing research proposal template is professional and refined in structure. This provides clarity to your potential client by laying out exactly what you can do for them within their timeline and budget.

Simply enter your information, sit back, and be prepared to wow your prospective client so much that they hire you on the spot.

Note : Sign up for free and get started!

Marketing research proposal FAQs

How long should a marketing research proposal be.

A market research proposal should be concise and fluff-free. It should cover all the obligatory information without dragging it out. After all, prospective clients are busy reviewing other proposals and working on further aspects of their business.

The perfect length is between 1-2 pages, but try to ensure that it’s no more than 3.

What should the tone and writing style of a marketing research proposal be?

Because your market research proposal is only a couple of pages long, the writing style should be clear and easy to read. The language should be simple, everyday, and familiar, using short sentences that get to the point and won’t clutter up the document.

The tone of your plan should be informative and position you as the expert to leave a positive, long-lasting impression on your prospective client.

What is the main purpose of marketing research?

Marketing research aims to investigate and assess how certain factors influence consumer behavior. This provides key insights that are relevant to decision making.

Marketing research can identify new business opportunities and avoid business failures. That said, above all, it can be used to inform a company’s marketing strategy to help them achieve their business goals.

How do you write a marketing research proposal?

What is market research and examples, what is research proposal template.

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4+ SAMPLE Market Research Proposal in PDF

Market research proposal, 4+ sample market research proposal, what is a market research proposal, different types of market research proposal, benefits of a market research proposal, basic components of a market research proposal , how to write a market research proposal, what are the different types of market research, what are the fundamental elements of a market research proposal, what are the basic methods of creating a research proposal, what are the general types of market research methodologies.

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Research Proposal Example/Sample

Detailed Walkthrough + Free Proposal Template

If you’re getting started crafting your research proposal and are looking for a few examples of research proposals , you’ve come to the right place.

In this video, we walk you through two successful (approved) research proposals , one for a Master’s-level project, and one for a PhD-level dissertation. We also start off by unpacking our free research proposal template and discussing the four core sections of a research proposal, so that you have a clear understanding of the basics before diving into the actual proposals.

• Research proposal example/sample – Master’s-level (PDF/Word)
• Research proposal example/sample – PhD-level (PDF/Word)
• Proposal template (Fully editable) 

If you’re working on a research proposal for a dissertation or thesis, you may also find the following useful:

• Research Proposal Bootcamp : Learn how to write a research proposal as efficiently and effectively as possible
• 1:1 Proposal Coaching : Get hands-on help with your research proposal

PS – If you’re working on a dissertation, be sure to also check out our collection of dissertation and thesis examples here .

FAQ: Research Proposal Example

Research proposal example: frequently asked questions, are the sample proposals real.

Yes. The proposals are real and were approved by the respective universities.

Can I copy one of these proposals for my own research?

As we discuss in the video, every research proposal will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your research proposal to suit your specific context.

You can learn more about the basics of writing a research proposal here .

How do I get the research proposal template?

You can access our free proposal template here .

Is the proposal template really free?

Yes. There is no cost for the proposal template and you are free to use it as a foundation for your research proposal.

Where can I learn more about proposal writing?

For self-directed learners, our Research Proposal Bootcamp is a great starting point.

For students that want hands-on guidance, our private coaching service is recommended.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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How to Write a Winning Market Research Proposal

The current pandemic may have curbed our travel, but that doesn’t mean we don’t all still know the value of having good maps and a suggested itinerary. Indeed, a solid plan of action makes any endeavor — whether it be a fun-filled vacation, an educational goal, or a professional enterprise — more focused, less stressful, and, thus, more effective. It doesn’t matter if life interrupts our plans (“Hello, COVID-19!”); in fact, interruptions are a given, but we still know that good plans prepare us for whatever lies ahead. They help us to define our priorities and clarify our needs so that we can better manage our resources. The result: we are better prepared to handle uncertainties and more formidable and more productive in whatever we choose to do.

For businesses, good plans are based on good research. More than good products and services, good information sets profitable companies apart from their competition, allowing them to prepare for — and plan for — success. This is why market research proposals are so important. A market research proposal is a document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters. In short, a market research proposal outlines the specifics of an information-gathering project. This is how to write a winning one:

Keep It Brief

A market research proposal is sometimes called a “market research brief” because it's just that: brief. It should also be clearly written with no unusual acronyms or industry jargon and only the necessary points to underscore the overall research objective (as well as how it will be addressed) highlighted.

Include a Company Overview

The beginning of the proposal should include a short overview of the company, including such details as its mission and vision statements; market performance history; industry facts, figures, and trends; competitor data points and any other past research findings that shed light on the issue(s) at hand and why further research is needed.

Clearly Define the Objective

The research objective is the most important part of the proposal, as it clearly outlines the information a company needs, and, thus, defines the overall goal of the project. It’s basically the question a company wants to be answered and needs to be specific and measurable (but not necessarily quantitative) with the desired outcome.

Explain the Research Methodology

Of course, a market research proposal should also include a section explaining how the information to address the research objective will be obtained. Details about data collection (including the definition of the target audience, sample selection criteria, and proposed methodology) need to be clarified (since specific demographic, technological, economic, political, and even environmental concerns inevitably impact research outcomes) and should be evident with reasons for their use thoroughly transparent.

List Expected Outcomes

Finally, a good market research proposal needs to include a list of expected outcomes. An estimation of budget concerns, as well as a timeline for specific research milestones and project completion, should be listed here, along with an overview of projected deliverables to be anticipated. This helps both company executives and researchers to remain focused and on point.

Ready to Learn More?

A winning market research proposal isn’t just the one that seals the deal on a research project. It’s the one that provides actionable insights for companies and researchers alike. Following a determined set of standards, a winning market research proposal has the potential to garner data that can be used to inform better business decisions. Our team at Research America has the expertise needed to craft winning market research proposals that yield meaningful results for all involved. Please contact us to learn more.

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Market research templates: what they are and how to use them.

18 min read Interested in market research but need some templates to start with? In this guide, we unpack market research, survey planning best practice and share some of our best templates for brand, customer, product and employee research.

What is a market research template?

While you’re no doubt familiar with the concept of market research and how it can help you to reach your target audiences and improve your product or service , the real challenge is designing a market research plan that is conducive to excellent results.

All of this starts with the right market research template(s) to help you analyze specific target audiences, collect the right data and uncover insights that can drive actionable change.

In this article, we’re going to:

• talk about market research and its use cases,
• provide you with a standard template that allows you to plan your research,
• and share several other templates to help you with specific types of market research

You can also check out our free template library.

But first, let’s revisit market research.

What is market research?

Market research is the process of determining the viability of a new service or product through surveys and questionnaires with prospects and/or customers. It involves gathering information about market needs and prospect/customer preferences .

Through market research, you can discover and/or refine your target market, get opinions and feedback on what you provide to them and uncover further prospect/customer pain points and expectations of your service or product .

Market research can be conducted in-house, either by you and your research team, or through a third-party company that specializes in it (they will typically have their own research panels or be capable of creating a research panel to suit your requirements).

The four common types of market research

There are lots of different ways to conduct market research to collect customer data and feedback , test product concepts , and do brand research, but the four most common are:

The most commonly used form of market research, surveys are a form of qualitative research that asks respondents a series of open or closed-ended questions , delivered either as an on-screen questionnaire or email.

Surveys are incredibly popular because they’re cheap, easy to produce, and can capture data very quickly, leading to faster insights.

2) Focus groups

Why not bring together a carefully selected group of people in your target market using focus groups? Though more expensive and complex than surveys and interviews, focus groups can offer deeper insight into prospect and customer behavior – from how users experience your products and services to what marketing messages really resonate with them.

Of course, as a market research method that’s reliant on a moderator to steer conversation, it can be subject to bias (as different moderators might have preferred questions or be more forceful) and if you cut corners (not asking all the necessary questions or making assumptions based on responses), the data could get skewed.

3) Observation

As if you were a fly-on-the-wall, the observation market research method can be incredibly powerful. Rather than interviewing or surveying users, you simply take notes while someone from your target market/target audience engages with your product . How are they using it? What are they struggling with? Do they look as though they have concerns?

Observing your target audience/target market in this fashion is a great alternative to the other more traditional methods on this list. It’s less expensive and far more natural as it isn’t guided by a moderator or a predefined set of questions. The only issue is that you can’t get feedback directly from the mouth of the user, so it’s worth combining this type of research with interviews, surveys, and/or focus groups.

4) Interviews

Interviews allow for face-to-face discussions (both in-person and virtually), allowing for more natural conversations with participants.

For gleaning deeper insights (especially with non-verbal cues giving greater weight to opinions), there’s nothing better than face-to-face interviews. Any kind of interview will provide excellent information, helping you to better understand your prospects and target audience/target market.

Use cases for market research

When you want to understand your prospects and/or customers, but have no existing data to set a benchmark – or want to improve your products and services quickly – market research is often the go-to.

Market research (as mentioned above), helps you to discover how prospects and customers feel about your products and services, as well as what they would like to see .

But there are more use cases and benefits to market research than the above.

Reduce risk of product and business failure

With any new venture, there’s no guarantee that the new idea will be successful. As such, it’s up to you to establish the market’s appetite for your product or service. The easiest way to do this is through market research – you can understand the challenges prospects face and quickly identify where you can help. With the data from your market survey, you can then create a solution that addresses the needs and expectations of would-be customers.

Forecast future trends

Market research doesn’t just help you to understand the current market – it also helps you to forecast future needs. As you conduct your research and analyze the findings, you can identify trends – for example, how brands and businesses are adopting new technology to improve customer experiences or how sustainability is becoming a core focus for packaging. Whatever it is you’re looking to understand about the future of business in your market, comprehensive market research can help you to identify it.

Stay ahead of the competition

Understanding your market and what prospects and customers want from you will help to keep you ahead of the competition . The fact is that the top businesses frequently invest in market research to get an edge, and those that don’t tap into the insights of their audience are missing low-hanging fruit.

As well as helping you to stay in front, you can also use market research to identify gaps in the market, e.g. your competitors’ strengths and weaknesses . Just have participants answer questions about competitor products/services – or even use the products/services – and work out how you can refine your offerings to address these issues.

Plan more strategically

What’s the foundation of your business strategy? If it’s based on evidence, e.g. what people expect of your products and services, it’ll be much easier to deliver something that works. Rather than making assumptions about what you should do, market research gives you a clear, concrete understanding of what people want to see.

Check out our guide to market research for a more comprehensive breakdown.

How do you write a market research plan/template?

A market research plan is very similar to a brief in that it documents the most vital information and steps about your project. Consider it a blueprint that outlines your main objective (summary), key questions and outcomes, target audience and size, your timeline, budget, and other key variables.

Let’s talk about them in more detail.

Elements of a great market research plan

1) overview or summary.

Use the first section of your market research plan to outline the background to the problem that you are attempting to solve (this is usually your problem statement or problem question). Include background information on the study’s purpose and the business to provide context to those who would read the report, as well as the need for the research. Keep the overview simple and concise; focus on the most salient elements.

2) Objectives

What is it that you hope to achieve with this survey? Your objectives are the most important part of the survey. Make sure to list 3-5 of the decisions or initiatives that the research will influence.

For example:

Understand the most-used channels for customer engagement and purchasing to decide where to prioritize marketing and sales budget in Q1 2022. Determine what’s causing customer churn at the later stages of the buyer journey and implement a new retention and sales strategy to address it.

Your objectives should be smart, that is: Specific, Measurable, Attainable, Relevant, and Timely.

3) Deliverables (or outcomes)

This section should focus on what you expect to have at the end of the project. How many responses are you looking for? How will the data be presented? Who will the data be shared with? (Stakeholders, executives) What are your next steps? Make sure you state how you will collect and analyze the data once it’s available.

Products such as Qualtrics CoreXM make this process fast and incredibly easy to do, drastically reducing the time to insights so you can make more meaningful changes, faster.

4) Target audience

Not to be confused with your market research sample, your target audience represents who you want to research. Of course, your sample may include ideal buyers from your target audience. Here you want to define the main variables or factors of your audience: demographic , age, location , product interaction, experience, and so on. It’s worth building out your buyer personas (if you haven’t already) and including a quick breakdown of them here.

5) Sample plan

How many participants do you want to research and what kind of groups do you want to reach? Depending on these two variables, you may have to use qualitative, quantitative , or multi-method approaches.

6) Research methods

What methods will you use in your market research project? The insights (and the granularity of those insights) will depend on the methods and tools you choose. For example, and as mentioned earlier, surveys are often the go-to for many organizations as they’re affordable and straightforward, but if you want to get more personal views from your respondents, one-to-one interviews might be more applicable. You might even want to take a hands-off approach and simply observe participants as they use your products, or try a combination of research methods. Make sure to outline what methods you will use as part of your research plan.

7) Timeline

How long will your research project run? It’s worth putting together a Gantt chart to highlight key milestones in the project, along with dependencies, and to break down tasks as much as possible. Schedule in contingency time in case some tasks or research runs over – or you need more responses.

Set a budget for the overall program and list it in your plan. Though this might be the most difficult aspect of any research plan, it helps you to be more strategic about tasks and hold people accountable at each stage of the process. If costs go over, that’s good to know for future market research. If costs are lower than anticipated, you then have the opportunity to do further research or prop up other areas of the study.

9) Ethical concerns or conflicts of interest

One of the most important parts of your market research plan, you should highlight any ethical concerns. To begin with, it’s your duty to state whether or not responses will be kept confidential and anonymous as part of the study. It’s also important to allow participants to remain anonymous and ensure you protect their privacy at all times.

Another issue to consider is stereotyping. Any analysis of real populations needs to make approximations and place individuals into groups, but if conducted irresponsibly, stereotyping can lead to undesirable results.

Lastly, conflicts of interest – it may be that researchers have interests in the outcome of the project that lead to a personal advantage that might compromise the integrity of your market research project. You should clearly state in your market research report that any potential conflicts of interest are highlighted and addressed before continuing.

But I want a faster solution!

Well, there’s a quicker and far easier way to do all of the above and get the data you need – just use a market research survey template. In our next section, we’re going to share a whole list of templates that you can use.

Free market research survey templates

No matter what kind of research you want to conduct, we have templates that will remove the complexity of the task and empower you to get more from your data. Below we’ve compiled a list of templates for four key experience areas: Brand , Customer , Employee , and Product .

All of our research templates are free. All you need to do is sign up for a free Qualtrics account to access them.

Brand experience market research templates:

• Logo testing : Collect feedback to help you evaluate and iterate on your logo designs and concepts
• Brand awareness : Track the level of brand awareness in your target market, including current and potential future customers
• Ad testing : Evaluate your consumers’ reaction to an advertisement so you know which campaigns to deploy before you invest
• A/B testing : Quickly and easily compare to versions or options in a study, whether it’s a design, headline, color palette or a mock-up of your latest ad campaign

Customer experience market research templates

• Student satisfaction : Gather feedback on how your institution is delivering on the student experience
• Net promoter score (NPS) : Measure customer loyalty and understand how they feel about your product or service using one of the world’s best-recognized metrics
• Customer satisfaction : Evaluate how satisfied your customers are with your company, including the products and services you provide, and how they are treated when they buy from you
• Customer service : Gain insights into the contact center experience, so you can achieve and maintain optimum levels of customer experience (CX) performance
• Event feedback : Measure the effectiveness of your events and how well they meet attendee expectations so that you can continuously improve your offering
• IT help desk : Understand how satisfied your employees and customers are with your IT help desk experience
• Website suggestion box : Collect visitor feedback on how your website can be improved
• Website satisfaction : Find out how satisfied visitors are with your website’s design, usability, and performance
• Store purchase feedback : Capture customer experience data at the point of purchase to help you improve the in-store experience
• Online purchase feedback : Find out how well your online shopping experience performs against customer needs and expectations

Employee experience market research templates

• Employee satisfaction : Get an overview of your current employee experience
• Manager feedback : Improve your skills as a leader with valuable feedback from your team
• Employee engagement : Find out how employees find the current experience at your workplace with this entry-level engagement survey
• Employee exit interview : Understand why your employees are leaving and how they’ll speak about your company once they’re gone with this survey template
• Employee onboarding : Improve your onboarding program by understanding what’s working and what’s not
• Team event planning : Collect inputs from employees to plan a team event that works for everyone
• Meeting feedback : Check-in with team members after a meeting to see how well your company is running and what improvements can be made
• Interview feedback : Improve your candidate experience by gathering actionable insights about the interview process
• Employee suggestion box : Gather anonymous data to help address concerns and improve the employee experience in your organization
• Candidate experience : Improve your candidate experience to increase brand perception, offer acceptance rates, and hiring process efficiency with this single-touchpoint survey template
• Employee suggestion action : Take employee feedback a step further by working with your staff to quantify solutions based on their experience data

Product experience market research templates

• Product research : Evaluate your consumers’ reaction to a new product or product feature across every stage of the product development journey
• Pricing : Understand how to set the exact price point for your product or service, according to your target consumers
• Feature prioritization : Compare and contrast product features using conjoint analysis to find the optimal mix for your customers
• Product package testing : Collect feedback on your product packaging to see how well it meets the needs and expectations of your customers

Armed with the right market research templates, getting the information you need across brand, product, customer and employee disciplines — as well as beyond — is significantly easier.

But if you want help putting together complex market research and scaling your in-house research team to get agile insights, check out our guide to building an agile research function.

Insights are more important than ever, especially during times of change, but building a great team takes a lot of time and money.

In our eBook, we’ll explain how you can:

• Scale your research team
• Build a smart partner strategy
• Ensure you have the right technology for market research and data analysis

Tackle your market research with our agile market research eBook

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

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• Knowledge Base
• Starting the research process
• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
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See an example

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved August 26, 2024, from https://www.scribbr.com/research-process/research-proposal/

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Must-have Marketing Research Proposal Example Templates with Samples

Mayuri Gangwal

The basis for fruitful marketing campaigns, product development, and strategic choice-making is a well-executed marketing research proposal. But creating a thorough and compelling research proposal can be daunting for anyone new to the area. Access to pre-made templates and examples is invaluable in this situation.

To speed up your research process, we will discuss the significance of marketing research proposals in this article and give you a selection of basic templates and sample proposals. These templates will work as helpful manuals to help you build your proposals, specify research objectives, sketch out methodology, and effectively communicate findings, whether you're a marketing expert, business owner, or student. 

Don't worry. We also have research budget templates depending on project deliverables and milestones. 

Each template in our collection is curated to address various research scenarios, such as market analysis, consumer behavior studies, competitor analysis, and brand perception research. By leveraging these templates, you will gain a solid understanding of the critical components required in a research proposal, such as executive summaries, research objectives, methodology descriptions, sample selection, data analysis techniques, and project timelines .

Moreover, the accompanying sample proposals provide real-world examples of how these templates can be customized and tailored to specific research projects. These samples offer insights into the language, formatting, and structure employed in successful research proposals, giving you a head start in crafting impactful documents.

Whether you're embarking on an academic research project or conducting market research for your business, our comprehensive collection of research proposal presentation templates and samples will equip you with the tools to create compelling proposals that yield valuable insights and drive informed decision-making. 

Marketing Research Proposal Templates

One-page service marketing research proposal ppt template.

In today's fast-paced business environment, time is of the essence when it comes to delivering impactful marketing research proposals. We are pleased to present this ready to use PowerPoint template to help you communicate your research proposal in a concise, understandable, and engaging way. With this template, you can save time while ensuring your audience understands what you're saying.

It is a premium PowerPoint template that simplifies collecting information about market size and provides you with a structured framework for presenting your research objectives. It includes various sections that allow you to showcase your company's overview, working area, proposal budget, terms and conditions, proposal details , required client actions, deliverables, timelines, and critical milestones achieved thus far.

What sets this template apart is its appealing design consisting of professional hues that perfectly blend with the text of the template. 

Whether you're a marketing professional, business owner, or student, this template empowers you to create a professional and compelling marketing research proposal with minimal effort.

Don't miss out on the opportunity to streamline your research proposal process. Download this content-ready PowerPoint template and unlock the potential to communicate your research findings and drive informed decision-making with ease.

Download now

For both professionals and students, having access to basic marketing research proposal templates is an excellent tool. The custom-made templates offer a well-organized framework for creating thorough and successful business service proposals . Using these examples, you can save time, speed up your research process, and ensure your proposals are compelling. With the correct template, you can communicate your research's goals, methods, and anticipated results, paving the way for effective advertising campaigns and wise strategic choices. Utilize these crucial resources to improve the impact and caliber of your marketing research ideas.

FAQs on Marketing Research Proposal 

What is a marketing research proposal.

A marketing research proposal outlines a planned project to acquire data and insights on marketing practices, customer behavior, market trends, competitor analysis, or other pertinent topics. It provides a precise structure for tackling particular research objectives and acts as a guide for doing the study. An executive overview, study objectives, methodology, sample selection, data analysis techniques, project dates, and anticipated results are common proposal elements. 

In addition to outlining the research strategy, a strong marketing research proposal also emphasizes the importance and possible significance of the study. The research serves as a foundation for decision-making and resource allocation, and it aids stakeholders in understanding the study's aim, scope, and methodology.

How do you write a marketing research proposal?

• An executive summary should be the first paragraph of the research proposal.
• Your problem description and study objectives should be stated in clear terms.
• The methodology you'll employ, such as surveys, interviews, or data analysis, should be described.
• Decide who your target market is or how you will choose your samples.
• Describe the procedures and instruments that are to be utilized for data collecting.
• Include a timeline with important dates and milestones .
• Indicate the tools and financial constraints needed for the study.
• Discuss the expected results and how they relate to the study's goals.
• Discuss the probable restrictions or difficulties and provide solutions.
• Finish with a conclusion that highlights the importance of the research and summarizes the essential themes.

What are the seven components of a market research proposal?

The following are the seven elements of a market research proposal:

• Provides an outline of the research study and its main goals in the executive summary.
• Definition of the research opportunity or problem in the problem statement.
• Research Objectives: Outlines the aims and purposes of the investigation.
• Research methodologies and procedures are described in the methodology section.
• Highlights the selection criteria for the target start date audience or sample.
• Data Collection and Analysis: Describes the data collection and analysis methods.
• Presents a timetable with essential checkpoints and calculates the estimated cost of the research endeavor.

What are the five parts of the research proposal?

The five parts of a research proposal typically include the following:

• Introduction: Gives an overview of the research topic, presents the research problem or question, and highlights its significance and relevance.
• Literature Review: Summarizes existing research and literature related to the topic, demonstrating the need for the proposed study and identifying gaps or areas for further investigation.
• Methodology: Describes the research design, methods, and procedures for the study, including data collection techniques, sample selection, and data analysis methods.
• Research Timeline: Outlines a timeline or schedule for completing different stages of the research project, including milestones and deliverables .
• Budget and Resources: Specify the estimated budget required for the research, as well as any necessary resources such as equipment, software, or personnel. This section also addresses ethical considerations and potential limitations of the study.

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Market Research Proposal

Executive Summary

Why [sender company], 1. in-house research, 2. panel expertise, 3. premium databases, 4. global coverage, 5. data visualization, our research approach, primary research, our primary research services, secondary research, ip research, social media listening & analytics.

Our Services

Market analysis, consumer research and insights, competitive intelligence, custom research.

Terms and Conditions

1. payment terms, 2. limitation of liability, 3. termination, 4. governing law, acceptance and signature, free market research proposal templates, this proposal template encompasses every possible details necessary for a market research proposal..

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Sample Market Research Proposal

Which state is better: Oklahoma or Missouri?

What state is best to invest in real estate: Florida or Alabama?

What state is best to invest in real estate: Florida or Massachusetts?

What state is best to buy a car: Georgia or Indiana?

What state is best to start an LLC: Indiana or Oklahoma?

A market research proposal is an official document that intends to investigate and study the market in which a company has decided to launch its products. Forwarded for the approval of the management authority, the document mainly proposes certain research ideas and techniques that may benefit the sales of the company.

Name of the proposal : Comparative market study of herbal creams and cosmetic creams.

Date : September 9, 2012.

Proposed by : Samuel Ryder, Marketing Planner, Effectivecreams Private Limited.

Proposed for : Richard Smith, Senior Manager, Effectivecreams Private Limited.

Basic Premises:

• Target customers for each product. Analyses as to whether each product have a separate market or do they overlap each other.
• Factors affecting sales of the products. All geographic, psychographic and demographic factors that may even remotely influence sales should be considered.
• Detailed analysis of the business orientation of companies manufacturing these products.

Research Philosophy : The research philosophy that has been adopted is based on interpretive epistemology. The research technique thus involves close scrutiny of customer behavior, their buying patterns, market growth of the product, product potential and current market status. Employing the tool of case study, the research aims to predict the future of a certain product and its lifeline in the market of its times.

Duration : The project is supposed to start on October 17, 2012 and take shape throughout the course of the year, the date of final submission being October 16, 2013.

Financial Assistance : An estimate of 3500$ have been assigned for the successful completion of the research

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State Parks Development Plan Faces Setback

Plans to develop Florida state parks with golf courses and pickleball courts are facing backlash, leading a key supporter to withdraw its proposal.

ST. PETERSBURG, Fla. – Facing widespread opposition across the political spectrum, Gov. Ron DeSantis ' plan to develop state parks with business ventures – such as golf courses, pickleball courts and large hotels – has hit a snag after a key supporter pulled the plug.

The Department of Environmental Protection confirmed in an email that one group is no longer pursuing golf courses at pristine Jonathan Dickinson State Park in southeast Florida. The agency statement came after the backer, a nonprofit called Tuskegee Dunes Foundation, withdrew its proposal over the weekend.

“This project will be removed from agency review,” DEP spokesperson Alexandra Kuchta said in the email.

It wasn’t clear Monday what impact the Dickinson decision might have on DEP’s overall “Great Outdoors Initiative,” which envisions a variety of projects at nine state parks for people to enjoy popular sites, according to officials.

“It’s high time we made public lands more accessible to the public,” said Jeremy Redfern, DeSantis’ press secretary, in a post on the social platform X.

Yet the outcry was so intense when the plan became public last week that DEP scrapped hearings that had been planned for Tuesday – one hour in each location, in midafternoon when many people are working. They opted instead to reschedule the hearings for after Labor Day. Officials did not immediately respond Monday to questions about new hearing details, including whether they will go forward at all.

The opposition came from all corners. Republican Sens. Rick Scott and Marco Rubio joined GOP Rep. Brian Mast in a letter contending the compressed time frame was far too fast to fully air the plans. Democratic Rep. Kathy Castor said in a social media post the ideas were “outrageous” and rooted in policies that “prioritize profits over our planet.”

Hundreds of people showed up at weekend protests near the nine parks, many of them carrying signs decorated with wildlife art produced by Tampa-based artist Veronica Steiner. She said in an interview that protection of Florida’s parks transcends political and philosophical differences.

“I don’t think this is like a red or blue issue,” Steiner said. “I think anybody that lives and has been raised in Florida should care about the land, and that should be politics aside. Everyone should try to protect their natural resources, period.”

It is not the first time a Republican administration has raised the idea of leveraging more revenue from state parks by providing golf, lodging and other attractions where public lands are used for private interest. But past ideas were quickly dropped, including one promoted by Scott when he was governor, after public opposition.

Adding another question to the DeSantis proposals is the involvement of the Tuskegee Dunes Foundation, which said in an earlier statement the Dickinson park golf courses would “tell the story” of the Tuskegee Airmen, a pioneering Black unit in World War II. Proceeds would go to another organization called Folds of Honor that provides scholarships for the military and to first responders.

The Tuskegee Dunes’ initial statement said the golf course project would steer clear of environmentally sensitive parts of the Dickinson park, known as home to the threatened scrub jay and other imperiled species. But then the opposition got increasingly loud.

“We have received clear feedback that Jonathan Dickinson State Park is not the right location,” their recent statement said. “We will not pursue building in the beloved Jonathan Dickinson State Park.”

Environmental groups say they will continue to oppose development at the parks.

“Florida has no shortage of places to swing a golf club, sample the continental breakfast, or try your hand at pickleball,” Audubon Florida said in a statement on its website, “but increasingly rare are the opportunities to spot the deep blue feathers of a Florida scrub jay, witness the miracle of neotropical bird migration, or experience Florida in all its natural beauty.”

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Top 10 Companies in Chloroform Market in 2024

Introduction 

Chloroform, known for its versatility in industries ranging from pharmaceuticals to manufacturing, remains a pivotal chemical compound. This blog explores the top 10 companies that lead the global chloroform market, each recognized for their market share, innovative prowess, and overall industry influence.

Chloroform (CHCl3) is a colorless, volatile liquid with a characteristic odor, primarily used as a solvent in industrial processes and as an intermediate in chemical synthesis. Historically used as an anesthetic, its medical use has declined due to safety concerns like toxicity and potential health risks, including liver and kidney damage. Strict regulations govern its production and use to mitigate environmental and health hazards associated with exposure to this halogenated organic compound.

Chloroform, a versatile chemical used widely in industries such as plastics , pharmaceuticals, and agrochemicals , serves as a crucial solvent and reagent. Despite its discontinued use as an anesthetic, it remains integral in laboratories for its utility in chemical reactions and biological preservation. The market is driven by increasing demands in pharmaceutical processing, agrochemical production, and industrial applications. However, challenges like health concerns, environmental impacts, and availability of alternatives constrain its growth, necessitating stringent safety measures and technological advancements for sustainable market expansion.

The worldwide chloroform market size was worth USD 7.32 billion in 2022, and it is predicted to grow at a 2.6% CAGR over the forecast period. Rising demand for chloroform from the pharmaceutical industry, chloroform's solvent properties, its importance as an intermediate in the production of plastics, pharmaceuticals, dyes, and pesticides , and the significantly increasing number of chloroform applications in the pharmaceutical and agrochemical industries are all expected to drive revenue growth in the global chloroform market.

World’s Prominent Companies Offering Chloroform; Top 10 by Revenue

• Hanwha Solutions Chemical Division Corporation
• Air Liquide
• Occidental Petroleum Corporation
• Mitsubishi Chemical Corporation
• Sumitomo Chemical Co., Ltd.
• PPG Industries, Inc
• Tosoh India Pvt. Ltd.
• LyondellBasell Industries Holdings B.V.
• Eastman Chemical Company

Top 10 Globally Leading Companies in The Chloroform Market

Sumitomo chemical co., ltd. [annual revenue: usd 41.847 billion].

Sumitomo Chemical Co., Ltd. is a leading global chemical company headquartered in Tokyo, Japan. Established in 1913, it has grown into a diversified enterprise with operations spanning chemicals, petrochemicals, crop protection agents, pharmaceuticals, and more. The company's key products include basic chemicals like chloroform, along with specialty chemicals, agricultural chemicals, and pharmaceuticals. Notable achievements include advancements in environmental sustainability and innovation in chemical technologies. Recent developments focus on expanding their global footprint and enhancing their product portfolio through strategic partnerships and investments in research and development. Sumitomo Chemical Co., Ltd. stands out for its commitment to innovation and sustainable practices in the chloroform market and beyond.

LyondellBasell Industries Holdings B.V. [Annual Revenue: USD 40.785 Billion]

LyondellBasell Industries Holdings B.V. is a multinational chemical company headquartered in the Netherlands. Founded in 2007 through the merger of Lyondell Chemical Company and Basell Polyolefins, the company specializes in chemicals, polymers, and refining. They produce a wide range of products including plastics, chemicals, fuels, and technology licensing. LyondellBasell is known for its global presence, extensive product portfolio, and commitment to sustainability. Recent developments include investments in advanced technologies and sustainability initiatives aimed at reducing environmental impact across their operations. Their unique selling points include innovation in polymer and chemical production, global reach, and a strong focus on sustainability practices.

LG Chem. [Annual Revenue: USD 40.77 Billion]

LG Chem is a leading South Korean chemical company founded in 1947. It specializes in petrochemicals, advanced materials, and energy solutions. Key products include petrochemicals like chloroform, as well as plastics, batteries, and OLED materials. LG Chem is known for its global presence and innovation in lithium-ion batteries, supplying to major automakers and electronics manufacturers. Recent developments include expanding its battery production capacity and advancing electric vehicle battery technology. Its unique selling points lie in its diversified portfolio and strong R&D capabilities, driving sustainable growth in various sectors including the chloroform market.

Mitsubishi Chemical Corporation [Annual Revenue: USD 34.296 Billion]

Mitsubishi Chemical Corporation (MCC) is a global leader in the chemical industry, established through the merger of Mitsubishi Chemical Holdings Corporation and Mitsubishi Plastics, Inc. The company specializes in a diverse range of products including chemicals, polymers, and performance products. Notable achievements include advancements in sustainable solutions and innovative materials for various industries such as automotive, electronics, and healthcare. Recent developments focus on expanding their eco-friendly product portfolio and enhancing operational efficiency. MCC stands out for its commitment to technological innovation and environmental sustainability, making it a significant player in the global chloroform market.

Air Liquide [Annual Revenue: USD 27.6 Billion]

Air Liquide is a global leader in gases, technologies, and services for industry and health. Established in 1902 in France, the company provides atmospheric gases like oxygen, nitrogen, and argon, as well as specialty gases and chemicals. Air Liquide is renowned for its innovation in gas applications across various sectors, including healthcare, aerospace, and electronics. Notable achievements include pioneering advancements in industrial gas production and distribution, bolstered by a strong commitment to sustainable practices. Recent developments focus on expanding its presence in emerging markets and enhancing its digital offerings to optimize gas supply chain management. Air Liquide's unique selling points lie in its extensive global network, technological expertise, and dedication to advancing sustainable solutions in the gas industry.

Occidental Petroleum Corporation [Annual Revenue: USD 27 Billion]

Occidental Petroleum Corporation (Oxy) is a global oil and gas exploration and production company headquartered in the United States. Founded in 1920, it has grown to become one of the largest oil producers in the world. Oxy operates in various regions, including the United States, the Middle East, and Latin America, focusing on oil and gas exploration, production, and marketing. The company's key products include crude oil, natural gas, and related hydrocarbons. Notable achievements include pioneering advancements in enhanced oil recovery techniques. In recent developments, Oxy has been expanding its presence in the Permian Basin through strategic acquisitions and technological innovations to enhance operational efficiency and environmental sustainability. Their unique selling points include a robust portfolio of assets and a commitment to responsible energy production.

PPG Industries, Inc [Annual Revenue: USD 18.18 Billion]

PPG Industries, Inc. is a global leader in paints, coatings, and specialty materials. Founded in 1883 and headquartered in Pittsburgh, Pennsylvania, PPG operates in over 70 countries with a focus on innovation and sustainability. The company's key products include paints, coatings, optical products, specialty materials, and glass. PPG is known for its commitment to environmental stewardship and has been recognized for its advancements in coatings technology, particularly in automotive, aerospace, and industrial sectors. Recent developments include expansions in its product portfolio to include advanced coatings for various applications, reinforcing its position as a top player in the global market.

Hanwha Solutions Chemical Division Corporation [Annual Revenue: USD 9.49 Billion]

Hanwha Solutions Chemical Division Corporation, a subsidiary of South Korea's Hanwha Group, specializes in chemical production and distribution. Established with a focus on enhancing industrial and consumer applications, the company offers a diverse range of chemical products including chloroform, used extensively in pharmaceuticals, agrochemicals, and industrial solvents. Notable achievements include consistent innovation in chemical manufacturing processes, ensuring high-quality standards and environmental sustainability. Hanwha Solutions Chemical Division continues to lead in the chloroform market, emphasizing reliability, technological advancement, and commitment to global regulatory compliance.

Eastman Chemical Company [Annual Revenue: USD 9.10 Billion]

Eastman Chemical Company is a global specialty chemical company headquartered in Kingsport, Tennessee, USA. Established in 1920, Eastman has grown into a leader in materials and specialty additives. The company's key products include chemicals, fibers, and plastics used in a variety of industries such as transportation, building and construction, and consumables. Notable achievements include pioneering innovations in chemicals and advanced materials. Recent developments include a focus on sustainable solutions and expanding their product portfolio to meet evolving market demands. Eastman's unique selling points lie in their commitment to innovation, sustainable practices, and global reach, making them a significant player in the chloroform market and beyond.

Tosoh India Pvt. Ltd. [Annual Revenue: USD 50 Million]

Tosoh India Pvt. Ltd. is a subsidiary of Tosoh Corporation, a leading Japanese chemical company. Established to strengthen Tosoh's presence in the Indian market, it primarily focuses on manufacturing and distributing a wide range of chemicals, including chloroform, which is used in various industrial applications such as pharmaceuticals, solvents, and chemical synthesis. Tosoh India Pvt. Ltd. aims to leverage Tosoh's global expertise in chemical manufacturing to cater to the growing demand for high-quality chloroform and other chemicals in India and beyond.

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