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How To Write A Personal Statement (With Examples)

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Whether you want to apply to colleges, graduate programs, or competitive jobs, writing a persuasive personal statement will give you a leg up over the other applicants. A personal statement gives you a chance to express your qualifications, motivations, and long-term objectives in a way that gets hiring managers and admissions boards excited to meet you.

No matter why you’re writing a personal statement, we’re here to help you stand out from the crowd.

Key Takeaways:

To write a personal statement, first brainstorm, then narrow down your ideas, and start with an intro that leads into your qualifications.

Make sure to proofread your personal statement before submitting.

Personal statements describe your interests, skills, and goals, with a particular focus on your passion.

Personal statements are typically found in academia, however some professional organizations may also request one.

What Is a Personal Statement?

How to write a personal statement, tips for writing a strong personal statement, questions to ask yourself when writing a personal statement, when do i need a personal statement, academic personal statement examples, professional personal statement example, personal statement faq.

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A personal statement is a written work that describes your skills, areas of interest, accomplishments, and goals. It is typically included with a college or scholarship application, and sometimes used as part of job applications as well.

Personal statements are a chance for you to show an admissions board or a hiring committee what makes you special outside of your resume . Think of it as an in-depth cover letter where you get to detail not only your skills, but why you’re so passionate about the subject.

Short of an interview, it’s the best way to show your personality in a way that (hopefully) convinces someone to hire or admit you.

When you’re ready to write your statement, there are a few ways you can approach it. We’re going to go over a seven-step process so you can keep your thoughts organized and work through a process. Feel free to switch up the method, so it works for you.

Understand the prompt. Before you put pen to paper, make sure you understand the prompt and what is being asked of you. If there’s a specific set of questions you need to respond to, make sure you frame your thinking that way instead of just choosing a topic.

Brainstorm. Think of some ideas and an outline before you start writing. Consider how you can answer the prompt you’re given and what unique experiences you can bring to the table. The more options you have, the better off you’ll be.

Narrow it down. An excellent way to pick your final approach to draft a statement would be to jot down a few sentences for each idea you had. This helps you tell what topic is easiest to write about or what you feel most confident. No matter how you narrow down your ideas, you need to settle on the strongest one to convey your qualifications.

Start with an intro. Once you’re ready to write, you’ll want to write your opening paragraph first. This is a chance for you to introduce yourself and let people know who you are. Try to keep this paragraph short since it’s just an intro, and you’ll have more space to get into your qualifications in the next paragraph.

Write about your qualifications. When you write about your skills, make sure you align them with the job description or the program’s goals or university.

You can expand this section to a few paragraphs (if word count allows) and be sure to cover your achievements, qualifications, skills, talents, goals, and what you can bring to the program or organization.

One to three body paragraphs should suffice, with scholarship and graduate school personal statements being the longest of the bunch, and job personal statements being the shortest.

Sum up your argument. Your statement is a persuasive argument for why the committee should pick you. It should be a compelling summary of your qualifications, and it should show that you have a clear desire to work for the company.

Proofread. Look for any spelling or grammar errors and check to make sure your writing is clear and concise. Cut out anything that doesn’t fit or help paint a good picture of what kind of student or employee you are. You might want to show your draft to a few people to ensure everything sounds right.

No matter what approach you take to writing your statement, a few things hold. We’ll give you some tips to make your statement stand out from the rest.

Write to your audience. Chances are you have a good idea of who will be reading your application and personal statement, so try to gear your writing toward them. Think of what will persuade or impress them and incorporate that into your writing.

Stay truthful. It might be tempting to exaggerate the truth or smudge a little bit, but make sure you stay truthful. If you claim to have skills or experience that you don’t have and land the job, it might be pretty easy to tell that your writing doesn’t exactly align with your experience.

Tell a story. If you can, try to weave your narrative into a story. Not only will it be more engaging for your reader, but it will also show if you can use your skill to create a story. It doesn’t need to be elaborate, but tying everything together into a narrative will impress your readers.

Use your voice. To make your statement more personal and unique, you should write in your voice. Don’t try to copy examples of statements you find or let your editor drown out what makes you unique. Make sure you keep your personality and qualifications front and center since it’s a personal statement.

Get specific. Instead of generally talking about skills you have, find ways to show your reader when you used those skills. Being specific and giving examples will make your argument more compelling and show your reader that you’re a master.

Use simple language. Since personal statements are so short, it’s not the time for long and complex sentences. Keep it concise and easy to read. You don’t want to risk confusing your reader since committees usually have a few minutes to consider your candidacy, and you don’t want to lose their attention.

Sometimes, especially during the brainstorm process, it can help to ask yourself questions to get your mind focused. These questions can help realize what you want to write in your personal statement.

Some questions you can ask yourself include:

“Why am I interested in this application? What about it makes me want to apply?”

“What are my strengths and weaknesses?”

“What type of work gets me excited and deeply engaged?”

“What is my life story and how does it relate to this application?”

“Where do I want to go?”

“Who do I want to be?”

“What have I learned from my past?”

“How can I explain my past experiences?”

“How would my friends and family describe me to a stranger?”

“What obstacles have I overcome and how does it make me who I am today?”

Asking yourself questions like these will open up your mind to new ideas on how to write your personal statement.

You may need to write a personal statement for a university, scholarship, or job application.

University application. When you’re writing a personal statement for a school application, you’ll usually have a few paragraphs to get your point across. These prompts tend to be more open-ended and give you a chance to explain why you want to attend that school, how you align with their program, and why you are an excellent fit for the school’s culture.

A personal statement for a graduate program needs to be much sharper and more focused. At this point in your education, you’re expected to know precisely where you’d like to turn your academic focus and be able to communicate that efficiently.

Scholarship application. When you need to write a personal statement for a grant or scholarship application, you want to make sure you align your values and purpose with the providers. These can be tricky to write, but they’re like a careful balance between personal statements for school and work.

Job application. For work-related personal statements, you’ll want to focus on your skills and qualifications more than your personality. Employers are more concerned with how you can meet their skill requirements. Professional personal statements tend to be shorter, so there’s less space to talk about anything but your qualifications.

Here are two examples of shorts personal statement for graduate program applications:

From the moment I stepped into the lab, smelled the clean scent of fresh lab coats, and saw the beakers glistening under the light, I felt an excitement to learn that hasn’t left me since. Each time I enter the lab, I feel the same flutter of my heart and a sense of purpose. I want to continue to chase this feeling while contributing to a broader scientific knowledge catalog, which I know the Graduate Biology Program at City University will allow me to do. I want to continue the research I started in college on communicable diseases while gaining a critical education. City University’s program emphasizes in-class and hands-on learning, a perfect combination for my learning style.

As a graduate of State University with a B.S. in Biology, I have the foundation to build my knowledge and experience. While at State University, I worked in a lab researching the efficacy of a new flu vaccine. There, I managed other student researchers, worked as a liaison between the professor running the lab and students and managed the data reports. I am ready to bring my extensive experience to City University classrooms while learning from my peers. I am eager to begin the coursework at City University, and I believe I am uniquely prepared to contribute to the campus culture and research efforts. I look forward to stepping into City University’s lab in the fall and feeling the familiar excitement that drives me to pursue a graduate program and learn more about public health.

If you need to write a professional personal statement, here’s a sample you can model yours after:

As a recent graduate of State University with a B.A. in Communications, I am prepared to take what I have learned in the classroom and bring my work ethic and go-getter attitude to ABC Company. I believe that I have the skills and experience to excel as a Marketing Coordinator from my first day. My classes in Digital Communication, Social Media Marketing, and Business Management and my work as Outreach Chair of the university newspaper have prepared me to take on responsibilities as I learn more about the field. I also believe that my dedication to animal welfare aligns with the ABC Company’s goal of finding loving homes for all of their foster pets and makes me especially interested in this position.

What do I write in a personal statement?

A personal statement should include an introduction, your relevant skills/experiences, and your goals. You want to keep your personal statement relevant for the program or job in question. Make sure to show your passion and indicate what you’d like to do with the degree or opportunity.

How do you start off a personal statement?

Start your personal statement by introducing yourself. Give a brief snapshot of your background that also describes why you’re passionate about this field or area of study in particular. Another powerful way to start off a personal statement is with a significant accomplishment that immediately speaks to your relevant skill set and experience.

What exactly is a personal statement?

A personal statement is a brief statement that sums up your qualifications. A personal statement is a brief written document that university admissions boards, scholarship programs, and sometimes hiring managers require from applicants. A personal statement’s purpose is to show the reader that you are qualified, fully invested in the aims of the program, and have plans for what you would do if granted the opportunity.

How do you write a 500-word personal statement?

To write a 500-word personal statement, start by writing without worrying about the word count. If your personal statement is too long, look for sentences that include skills, experiences, or qualifications that aren’t strictly related to the requirements or aims of the program/job you’re applying for and remove them.

If your personal statement is too short, go back to the program, scholarship, or job description. Make note of the preferred experiences and required skills. For example, if you’ve included a skill in your personal statement without experience to back it up, consider adding a brief story that shows you putting that skill into action.

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Amanda is a writer with experience in various industries, including travel, real estate, and career advice. After taking on internships and entry-level jobs, she is familiar with the job search process and landing that crucial first job. Included in her experience is work at an employer/intern matching startup where she marketed an intern database to employers and supported college interns looking for work experience.

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How To Write a Personal Statement for Job Searching

Madeleine Burry writes about careers and job searching for The Balance. She covers topics around career changes, job searching, and returning from maternity leave, and has been writing for The Balance since 2014.

Different Types of Personal Statements

What you should include, tips for writing a job search personal statement, examples of personal statements.

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What's a personal statement, and why do you need one when you're job searching? A job search personal statement is a place to share why you're interested in a position and why you're a good match.

In your statement, you can get a bit personal—use the space to share details and insights about yourself, and forge a connection with potential employers. Here are some tips on how to write a successful personal statement that will further your job search.

A personal statement may be included in your curriculum vitae  or CV. Much like an in-person elevator speech or the summary section within a resume, a CV personal statement highlights your objectives and abilities. Since a CV may stretch over several pages, this allows you to showcase must-see details from within the document. You'll want to write just a few sentences for a personal statement in a CV.  

Or, you may need to write a personal statement as part of a job application. This helps hiring managers to separate out candidates applying for every job in a category (e.g., putting in applications for any "production manager" position) from more engaged candidates, who are interested in the company.

Write something that matches the application's requested word count; if one isn't provided, aim for 250 to 500 words. Regardless of where it appears, your goal in a personal statement is the same: try to connect your background and goals with the job at hand.

In your personal statement, you want to make a connection between yourself and the position. Think of this as a three-part process:

• Share Some Details About Yourself: Who are you? You may say things like "Highly seasoned production manager" or "Recent graduate with honors."
• Highlight Your Most Relevant Experience and Talents and Share What You'd Bring to the Company: Think: "Strong, speedy writer capable of crafting ad copy that engages and enchants." or "In my years as a project manager, I've never let a detail slip; I've won internal awards for the best team player. My projects release on time and match requested specifications."
• Provide a Bit of Information About Your Career Goals: For instance, "Looking for a staff writer position" or "Eager for placement in a mid-sized firm as an audit supervisor" or "Seeking a position as a production assistant to further develop my skills in television and put my time management abilities to the test."

While it's called a personal statement, avoid over-sharing. Only include information that's relevant to the job at hand. That is if you're applying for a position as an accountant, no need to mention your goal of becoming a staff writer at a magazine.

Remember, the main goal of your personal statement is for it to further your job search.

Your personal statement should always be personalized—it's a mistake to reuse the same personal statement for every job you apply for. You don't need to write the personal statement from scratch each time—just make tweaks so it reflects the needs of the company and the qualities requested in the job description.

Here are more tips for writing a successful job search personal statement:

• Know Your Audience: Target your personal statement to a specific job position and company. Spend a bit of time researching the company to get a sense of what they're looking for in a candidate. Decode the job description so you understand the company's needs in a candidate. Take notes on where your qualifications are a good match for the position.
• Make Some Lists: What have you done that employers should know about? Make a list of your accomplishments (and keep in mind that while splashy awards are important, so too is reorganizing a chaotic system that gives everyone hives to make it user-friendly). Brainstorm a list of your talents as well as your soft, communication, and general skills.
• Go Long on Your First Draft—Then Cut It Down: Hopefully, your time spent thinking about the company's needs and what you have to offer has given you plenty of fodder to get started writing your personal statement. At this point, don't worry about length; write as much you want. Then, go back and edit—aim for a few sentences for a CV and around 250 to 500 words in an application. Cut unnecessary words and clichés that don't add meaning. Instead, use action verbs . While it's fine to write in the first person, avoid overusing the word "I." Try to vary the composition of sentences.
• Make It Targeted: You have lots of skills and interests and work experience. What you want to emphasize in one position is not necessarily what you want to highlight in another. If you are qualified as both a writer and an editor, choose which talent to call out in your personal statement—and make it the one that's most relevant to the job you want.

Here are some examples of personal statements to use as inspiration:

• I'm a seasoned accountant with CPA and CMA certification and more than 10 years of experience working in large firms. Oversaw audits and a department of ten. My positive attitude and detail-oriented spirit help ensure that month-end financial wrap-ups go smoothly and without any inaccuracies or fire drills. Looking for a leadership role in my next position.
• Recent college graduate with freelance writing experience at major print magazines as well as online outlets and the college newspaper. A strong writer who always meets deadlines, and matches the company tone and voice. In search of a staff writer position and eager to learn the magazine trade from the ground up.
• I'm an award-winning designer in children's clothes looking to make the transition to adult athletic year. At Company X, I developed a new line for toddlers and traveled to Asia to oversee production. I'm a fast learner and am eager for a new challenge in the growing field of athleisure.   

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How to Write a Strong Personal Statement

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• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and assistant professor of education in anesthesiology at Weill Cornell Medicine in New York City and the author of  The Success Factor . She was named the world’s #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to write a personal statement for your CV

A personal statement on your CV is a great way to give your job application extra impact. Here are some examples to help you get started.

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A critical aspect of creating an effective CV is writing a personal statement, sometimes called a profile or career summary, that enables the recruiter to quickly identify the strategic value you can add to their organisation. Your CV should be a self-marketing document aimed at persuading the recruiter to interview you – and your personal statement is a critical part of making this happen.

Many candidates struggle with writing the statement but it doesn’t have to be a difficult as you may think. A well written statement can be between 50 and 200 words, although it is important not to ramble. Remember you always have your cover letter for interesting and engaging information.

It’s important to read the job specification carefully and ensure not only that your skills and experience match but you reflect this in your statement. I am often asked whether a statement should be written in the first or third person and, while there are no definitive rules about this, my preference is always to write in the first person because the CV is all about you and your skillset. This doesn’t mean that you have to add “I” at the beginning of each sentence, however. The reader knows it’s about you so avoid this type of repetition and keep them engaged in your value and transferable skills.

For example an opening statement without the opening “I” could read:

As a highly-motivated and results orientated manager within the luxury hotel sector, I have a proven track record of providing exemplary levels of service to a broad range of guests, including VIPs and high-profile individuals.

This example reads naturally and flows for the reader, whereas if an “I” was inserted at the start, while not hugely different, it would read more like a list. As you move forward with additional information it then becomes difficult to break out of the format you have started.

As a general rule, it’s best to break the statement into three sections:

Who you are

As recent graduate from Durham University, with a 2:1 honours degree in media communications, I have undertaken several internships within leading organisations such as Bertelsmann and Times Warner. These placements have enabled me to develop not only specific media industry experience, but also a valuable and transferable skill set in this fast-paced sector.

The above opening allowes the recruiter to quickly identify where you are coming from, that you have had industry experience (something that may be in the selection criteria) and core transferable skills. This in itself could be enough for your opening statement, but it can be expanded upon by adding some additional information.

What you can bring to the table

During placement with Bertelsmann, I worked in the media division contributing to projects – such as the award-winning China Max Documentary – and managed my own research, liaised with various divisions, formulated media reports and participated in group project meetings. Utilising excellent communication skills, I developed and maintained successful working relationships with both internal and external staff.

Your career aim

Looking to secure a position in a media organisation, where I can bring immediate and strategic value and develop current skillset further.

An example of a poorly written personal statement

Tim is a recent graduate from Durham University with a 2:1 honours degree in media communications. I have undertaken several internships within leading organisations. Tim is now looking to secure a position in a media organisation where I can develop my current skill set.

The mismatch of first and third person is not only confusing to the reader, but it almost sounds like a profile about different people. It also lacks specific detail and proof of what value the candidate could bring to the company.

Key points on writing a dynamic and interesting personal statement:

• Get straight to the point: avoid lengthy descriptions and make your testimonies punchy and informative.
• Keep it between 50 to 200 words maximum.
• If you have enough space, use 1.5 line spacing to make you statement easier to read.
• Match person and job specifications with well written copy.
• Read your profile out loud to ensure it reads naturally.
• Don’t mix first and third person sentences.

Other essential resources

Three excellent cover letter examples

CV templates: graduates, career changers and ladder climbers

What questions to ask at the end of your interview

How to write a CV when you lack direct work experience

Elizabeth Bacchus is a consultant and founder of The Successful CV Company .

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Writing a Winning Personal Statement for a Job

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When you walk into a new place, your immediate instinct is to greet and introduce yourself to the people around you. This is the same way a job application works; you don’t want to shove your resume into the employer’s face. Let them know who you are and what you can do first by introducing your skills with a personal statement for a job . 

A personal statement is often the first thing employers read when reviewing your application, so it’s your opportunity to make an excellent first impression. This guide will teach you how to write an exceptional personal statement that will intrigue the recruiter.

What Is a Personal Statement?

A personal statement is a short document you write as part of your job application. It is a summary of your skills, experience, and accomplishments , often the first thing employers read when reviewing your application. This document highlights the qualities and experiences that make you a good fit for the job and explains why you’re interested in the position. 

A well-written personal statement can help you stand out from other job applicants and make a positive impression on potential employers. It also enables you to make a strong impression on employers and increase your chances of landing an interview and, ultimately, the job.

How Long Should a Personal Statement Be?

There is no standard length for a personal statement for a job. In general, it should be as long as it needs to be to highlight your skills, experience, and accomplishments effectively. But not so long that it becomes boring or challenging to read.

Your personal statement can be between one and two pages long. This should allow you to include enough information that provides an overview of your skills and experiences. But not so much that you overwhelm the reader.

It’s essential to keep in mind that a personal statement is not a replacement for your resume. It should complement your resume and provide enough information that showcases your skills and experiences without overwhelming the employer.

How to Write and Structure a Personal Statement

It’s essential to structure your statement in a clear, direct, and easy-to-read manner. The structure of your statement will depend on the specific requirements of the job you are applying for.

Here are some tips to note.

1. Start With an Introduction.

The introduction is your chance to grab readers’ attention and encourage them to keep reading. Start with something interesting, unique, and catchy to engage the employer and get them to read the entire piece.

2. Provide an Overview of Your Skills and Experience

Briefly summarize your skills and experiences. This could include any relevant education, training, or experience that makes you a good fit for the job. Keep it brief and to the point. Avoid including unnecessary detail.

3. Write Your Achievements

In your personal statement, you should also highlight your accomplishments. This could include any awards or recognition you have received, projects you have worked on. Or specific skills or experiences that set you apart from other candidates.

4. Write About Your Interest in the Job.

The next thing to write in your statement is why you are interested in the job and the company. This could include any specific reasons you are drawn to the industry, the company’s mission or values. Or any other factors that make the job appealing.

5. Write a Compelling Conclusion.

The conclusion of your statement is your final opportunity to make an impression on the employer. End with something memorable, such as a call to action or a statement of your future goals.

Tips for Writing a Personal Statement for a Job

Here are some important tips for writing a personal statement for a job:

• Research the company and the job. Before you begin writing your personal statement, it’s essential to do some research on the company and the job you are applying for. This will help you understand the company’s culture and values. And give you a better idea of what the recruiter is looking for in an applicant.
• Tailor your statement to the job. 
• Be direct in your statement 
• Use specific examples to engage the employer.
• Always proofread and edit your statement to ensure it is spelling and grammar error-free. 

Examples of Personal Statements for a Job

I am a highly motivated and organized individual with a passion for problem-solving and great attention to detail. A graduate of Administration with over five years of experience in customer service. Confident in my capability to excel in a fast-paced work environment. Skilled in communication, time management, and conflict resolution, and I am always looking for ways to improve processes and exceed expectations. I am excited about the privilege of joining your team and contributing to the success of your organization.

I am a graduate of [university name] with a degree in English Language and Literature. I have always been passionate about language and its ability to communicate ideas and emotions. During my time at the university, I developed strong writing skills and an understanding of the nuances of rhetoric. My experiences working as a proofreader for a publishing company have given me valuable experience dealing with different types of text production. From academic essays to brochures.

I am applying for the Output position at your company because it combines two things close to my heart: communication and technology. In this role, I would ensure that all material output from the company is error-free and meets established standards regarding style, grammar. My educational background and previous work experience make me perfectly suited for this job. I look forward to using my skills to contribute positively to your organization.

I am a highly accomplished and results-driven sales manager with over ten years of experience. I have a proven track record of driving growth and profitability in global and regional businesses. This is through innovative sales strategies, strong team leadership, and effective customer management.

My skills encompass all aspects of the sales process, from lead generation to contract negotiation and closing. I am also an expert at optimizing channel partnerships to maximize market reach. In addition to my technical expertise, I possess excellent communication skills that enable me to build relationships with clients. Driven by challenge and success, I am looking for a new opportunity to utilize my skill set to achieve my desired goals.

I am a highly motivated and skilled professional with over five years of experience in the retail industry. Eager to apply for the position of Manager at your company. My strong background in customer service and team leadership, and my passion for exceeding sales targets, make me a perfect fit for this role.

As Assistant Manager at XYZ Retail, I successfully implemented several initiatives that increased customer satisfaction and boosted sales. I developed and implemented a new training program for our sales team. This led to a 20% increase in sales within the first three months. Additionally, I was consistently recognized for building and maintaining solid relationships with customers, vendors, and other stakeholders.

I am excited to bring my experience and skills to your team and contribute to your company’s success. Thank you for considering my application. 

Wrapping Up

Your personal statement is your first impression on the employer , and a wrong first impression ruins everything. So take care to write a compelling and intriguing personal statement. Highlight your unique skills and capabilities that distinguish you from other applicants.

Ensure that your statement is direct, professional, and catchy enough to make the employer consider you for the job.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Home › University › How To Write A Personal Statement? 10 Tips + Student Questions Answered › How To Start A Personal Statement: Tips & Examples

How To Start A Personal Statement: Tips & Examples

• Published January 20, 2023

Table of Contents

We’re regularly asked the question “ how to start a personal statement ”? It’s a challenging task for anybody but worry not as we’re here to help guide you through the process. 

The introduction is the first thing the admissions committee will read. That’s why the first sentence of a personal statement should be a catchy, attention-grabbing hook or story that grabs the reader’s attention and sets up the main point of your essay.

A lacklustre introduction may lose your readers’ interest, preventing them from reading the rest of your personal statement!

But don’t worry, this article will guide you on writing a personal statement introduction, a few examples of opening sentences and how to captivate the admissions tutors. Without further ado, let’s get started.

Top Tip: Leave Your Introduction For Last

You know what they say, the hardest thing to do is  start . So skip the introduction for now and focus on the main body of your personal statement. If you’re not sure what your main content should be, read out how to write a personal statement guide.

After nailing down the main points, you’ll have a concrete idea of how your introduction can captivate the reader and stay relevant to the bulk of the writing. Go ahead and work on the rest of your personal statement.

Come back when you’re finished! And if you’re worried about your conclusion then check out our advice on  personal statement conclusions .

2. Cut To The Chase

You only have  4,000 characters  to sell yourself as an ideal student candidate. Make each character and paragraph count! That means forget about flowery words and directionless statements. When you start your personal statement, explain your motivations for choosing your course in one or two sentences.

Although you will discuss this in-depth in the main body of content, capturing your reader’s attention with a quick overview of why you’re enthusiastic about your chosen course is crucial. That’s why capturing the reader’s attention by jumping straight to the point is key to starting a personal statement.

3. Be Specific

Never give vague details when expressing why you want to pursue your course. “I always wanted to be an engineer since I was a kid,” or “I want to become a doctor because I enjoy science” isn’t advised. 

On that note, if you’re applying to medicine refer to our guide on  how to write a medical personal statement . We suggest being more specific than that, and you can include your academic achievements too. Here are a few suggestions that may help you:

• You witnessed an inspirational figure in your life solve a massive problem with a specific skill set (doctor, engineer, etc.)
• While you were at a charity event, you encountered a problem that kept people in deprivation. By pursuing this course, you’re a part of the solution.
• You’re good at, and you enjoy a specific skill set. The course you’re eyeing puts great emphasis on this particular skill.
• There was a moment in your life when you succeeded in solving a problem. You felt significant by doing so, and you want to keep doing that for the rest of your life (teaching poor children how to read)
• You watched a movie or read a book that ignited your passion for the course. After doing volunteer work or part-time employment related to your course, you’re determined to pursue it.

Craft a sentence or two that encapsulates the core of your “why.” Do this, and your reader will want to read more!

4. Demonstrate Knowledge In Your Chosen Course

An essential element of starting a personal statement is to express why you’re enthusiastic about taking your chosen course. You need to demonstrate that you’re aware of what you’re getting yourself into in the process. Answer any of these prompt questions for inspiration:

• What do you find interesting about the course?
• How do you believe the course will help you achieve your goals?
• How will you use your chosen course to contribute to society?
• What hurdles do you expect to encounter, and how will you handle them?

Decide which of these questions fits best into the main content of your  personal statement . Write your answer in a sentence or two, weave them into your application essay and think about the help you received from your tutors in the past.

5. Ditch The “Since I Was A Child” Line

We’re often asked  what not to put in a personal statement  and “Since I was a child” is a cliche statement that gets thrown around haphazardly. How many students have said this at least once in their personal statements?

Recalling your childhood passions is a weak “why” for pursuing your course. Why? Because the admissions committee is looking for a relevant and up-to-date reason.

When you were little, you had zero knowledge and little enthusiasm to become successful in your field. You had no idea what skillsets you needed or what other options were available to you.

But if you were to cite a recent event in your life that supports your determination to pursue your course, that screams “educated choice” right there. And  that  is what the admission committee is looking for after reading hundreds, if not thousands of introductions.

6. Brainstorm Several Versions Of Your Opening Lines

The desire to get it right the first time paralyses you from starting. So permit yourself to write freely. Write as many versions of your opening lines as possible.

Don’t worry about the grammar, spelling, or character count just yet. Type everything that goes off the top of your head. When you’re done, take a look at your list.

Cross out the ones you dislike, and encircle the ones you think have potential. Then start piecing the puzzle pieces together to check out if the intro lines fit with the rest of your personal statement. 

If you’ve found three potential opening statements, try reading them aloud together with the rest of your personal statement. Do they flow seamlessly into one another? Make the necessary adjustments. Play around with it until you feel you’ve hit the spot.

7. Make Your Opening Statement Error Free

Your opening statement is your hook line. Spelling or grammatical errors at the start discourage your reader from reading further. If you have errors at the beginning, you’ll most likely have them in your main content!

So make sure your English is simple, flawless, and straightforward. Run your personal statement through a tool like Grammarly to weed out most of the errors.

The Hemingway app is also a helpful tool for checking for passive voice and other writing problems. Take advantage of writing assistant tools, especially if you’re a non-native English writer.

8. Read Examples Of Personal Statements

Read as many personal statement examples as you can. Any that captivated you, keep them in your notes. Figure out  why  these statements stood out to you compared to the others. What elements can you place in  your  personal statement?

When reading personal statements that put you off, find out why. What characteristics do they have that elicit a negative reaction from you? List them down, and make sure you avoid them.

After this exercise, you should have a few more ideas about your personal statement introduction.

9. Ask For Feedback

Never underestimate what feedback can give you. Ask your family, friends, and acquaintances about your opening statement. Does your personality shine through? Is it straight to the point? Does it flow smoothly with the main content of your personal statement?

Listen to what they have to say. Jot down important points. You’ll need their feedback to get a second opinion on whether it works for you or not.

10. Give Yourself Time

Your chosen career depends on your college education. And a first crucial step is to convince the admission committee you’re worth accepting into your university. You have to give your personal statement your best shot. Give yourself enough time to brainstorm and think everything over.

You can’t finish a complete,  well-written personal statement  in a week. Much less overnight!

So make sure you set aside enough time to put your best foot forward. After finishing a complete draft of your personal statement, put it down. Forget about it for a few days. Then come back and reread it.

With a fresh set of eyes, you’ll notice details you may not have seen before! Revise as much as you need.

Do I Need To Write An Introduction For A Personal Statement?

Yes, we recommend writing an introduction for your personal statement as it provides context to the rest of your writing. The introduction is an opportunity to make a good first impression and capture the university admissions officer’s attention.

What is a good opening sentence for a personal statement?

Here are some examples of a good opening sentence for a captivating introduction. Note how it ties into the university degree almost straight away with first-hand experience:

• “Growing up in a small town with limited resources sparked my curiosity and drive to pursue higher education and make a positive impact in my community.”
• “From a young age, I have been fascinated by the intricacies of the human mind and the power of psychology to improve people’s lives.”
• “As a first-generation college student, I am determined to break barriers and pave the way for future generations through a career in law.”
• “My passion for sustainable design was ignited by a volunteer trip to a developing country, where I witnessed the devastating effects of environmental degradation firsthand.”
• “A chance encounter with a blind person and their guide dog inspired me to pursue a career in veterinary medicine, with the goal of improving the lives of animals and their human companions.”

Please do NOT use these in your personal statements, use these to guide you on how you want to start your personal statement.

Can You Open Your Personal Statement With A Quote?

It is a risky move to open your personal statement with a quote and can come across as clichéd or insincere to the university admission officers. However, there are rare occasions when it can work, just make sure the quote relates to your degree and experience you’re writing about.

Get Ready To Write Your Personal Statement

How does one start a captivating personal statement? Take the time to think about what makes an effective introduction.

Read examples of personal statements from other students to glean ideas for how yours might stand out. Once you have read through some good ones, they should be more than just two or three!–look closely at what elements made them so successful. 

Then try applying those same principles on how to start a personal statement! Don’t forget to bookmark this post for future reference.

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Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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What’s a personal statement for college.

Senior Associate, JPMorgan Chase

As you complete your college applications, whether it’s through the Common App or by individually applying, you’ll likely come across prompts in the application that ask you to write about yourself. Think of it as an opportunity to introduce yourself to the admissions committees of the schools you’re applying to in a different way than the insights recommendations and your transcript can provide.

Sometimes called an admissions or application essay, a personal statement, or a statement of purpose, what’s typically being asked for is information about your background, experiences, accomplishments, future goals, and any challenges or obstacles you may have had to overcome. Because of that, when it comes to any personal statements you write for college applications, the aim is usually to showcase your personality, interests, and character in a compelling and authentic way.

Keep reading for more information about personal statements, the prompts to expect, and some tips for mastering this part of a college application.

When will you have to write a personal statement during the college application process?

Many college applications require a personal statement of some kind. For applications submitted through the Common App, a personal statement is a required component for nearly all colleges and universities that use the platform. The Common App allows students to write one comprehensive essay that’s sent to all colleges they’re applying to through the system. This means you’ll write just one personal statement, which will be part of every college application you submit through the Common App. Some colleges might ask for additional shorter essays, known as supplemental essays, on top of this, so be prepared for those asks.

Many scholarship applications also require at least one personal statement or essay as part of the application process. Like college applications, scholarship personal statements provide an opportunity for applicants to showcase their qualifications, experiences, and personal motivations. A personal statement for a scholarship application often serves as a way for applicants to demonstrate their merit, express their career and educational goals, and explain how they’d benefit from and contribute to a scholarship program.

How can your personal statement impact your college applications?

Your personal statement can have a significant impact on your college applications in several ways:

• Demonstrating your character and personality: Your personal statement offers admission committees insight into who you are beyond your grades and test scores. It can showcase your values, motivations, and unique qualities, helping to paint a more comprehensive picture of you as a prospective student.
• Highlighting your achievements and experiences: It allows you to discuss your academic accomplishments, extracurriculars, and any challenges you’ve overcome. This can demonstrate your potential for success and your ability to contribute to a campus community.
• Conveying your passion and commitment to a particular school: A personal statement allows you to articulate your academic and career goals and connect them to your reasons for applying to a specific college or program. Admissions committees are looking for students who are genuinely interested in and committed to their educational and personal growth, along with being excited to attend their school.
• Setting you apart from other applicants: A well-crafted personal statement can help you stand out among applicants with similar academic credentials. It allows you to showcase what makes you unique.
• Addressing any weaknesses or challenges: If any aspects of your application may raise concerns to the admissions committees, such as a lower grade point average (GPA) in a particular semester, your personal statement can allow you to provide context and explain any extenuating circumstances. This can help mitigate potential red flags in your application.

How do you know what topic to write about in your personal statement?

Over 1,000 U.S. colleges accept the Common App, so many students will be choosing from among the Common App’s seven essay prompts.

Below is the list of essay prompts from 2023-24 Common App :

• “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”
• “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”
• “Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?”
• “Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?”
• “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”
• “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”
• “Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design.”

Beyond the prompts from the Common App, which many students utilize, some schools may have their own applications with their own prompts or supplementary prompts that they expect students to complete.

For instance, at Yale University , one of the school’s supplementary prompts is: “Tell us about a topic or idea that excites you and is related to one or more academic areas you selected above [on your application].” At Amherst College, one of the supplementary questions is: “In what ways could your unique experiences enhance our understanding of our nation and our world.”

What makes a good personal statement for a college application?

A lot goes into writing a strong personal statement for college applications.

Hafeez Lakhani of educational coaching firm Lakhani Coaching told the New York Times to think of it like this: “Every college is like a dinner table. What will make you the most interesting contributor to that dinner table conversation? What will make you help everyone else have a more interesting experience?”

Lacy Crawford, a former independent college application counselor and author of Early Decision, told USA Today : “These essays should read like smart, interesting 17-year-olds wrote them. A sense of perspective and self-awareness is what’s interesting...I think most students are torn between a pathway dividing a diary entry and a press release. It’s supposed to be a marketing document of the self.”

Here are a few tips to make the most of a personal statement.

• Tell a story: Use the space to showcase your personality, interests, personal values, life experiences, and even your sense of humor. Don’t just use it to regurgitate your accomplishments, which can be gleaned from your high school transcript and other parts of your application.
• Consider emphasizing your volunteer work and other community work: Many college admissions offices look for students who are active in their communities, be it volunteering or in different ways. The personal statement is a good place to emphasize how you’re making the world a better place.
• Emphasize any extra work you’ve done to dive into your field of interest: Be it internships, college-level courses at a community college, or extracurricular activities, anything that shows you’ve done extra work to explore your chosen field of study will help to emphasize your passion. Tie this passion to why you’re particularly excited about attending a particular school, and you may have a winning formula.
• Make sure you check grammar and spelling: You don’t want to write a great essay and let a few grammatical and spelling errors get in your way. Read and re-read your essay to check for spelling and grammar, and get a few people you trust to help you proofread your work as well.

Final thoughts

A strong personal statement can make a positive impression on admissions officers and contribute to a well-rounded and compelling college application. It allows you to showcase your strengths, demonstrate your potential, and express your genuine interest in the college or program.