delivery for the presentation

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How to Deliver Effective Presentations

Last Updated: April 27, 2024 Fact Checked

This article was co-authored by Maureen Taylor . Maureen Taylor is the CEO and Founder of SNP Communications, a leadership communications company based in the San Francisco Bay Area. She has been helping leaders, founders, and innovators in all sectors hone their messaging and delivery for almost 30 years, and has worked with leaders and teams at Google, Facebook, Airbnb, SAP, Salesforce, and Spotify. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 582,991 times.

Delivering presentations is an everyday art form that anyone can master. To capture your audience's attention, present your information with ease and confidence. Act as if you are in a conversation with your audience, and they will pay attention to you. To get this level of fluency, write an engaging narrative, use more visuals than text in your slides, and practice, practice, practice.

Rehearsing Your Presentation

• Deliver your summary to them in friendly, direct language, as if you were telling the story to a friend in a bar.
• In fact, you can tell the story to a friend in a bar. However, telling a colleague over coffee can work just as well.
• Get them to tell you what their takeaway was. If they can summarize your message accurately, that's a good sign.

• Ask them to be your coach.
• Give them your presentation once or twice and let them ask you questions and give feedback.
• Ask them to point out moments that are dull or confusing.

• Write down what you're afraid of. What exactly worries you when you give a speech? Looking foolish? Being asked a hard question? Write down your exact fears, and then consider them each individually.
• Think about what you will do in each situation. For instance, if your fear is, "I'll forget what I'm saying," you can prepare a plan like, "If I forget what I'm saying, I'll pause, scan my notes, and find the next important point I need to make."
• Catch your negative thoughts, and calm them. If you think, "I'm going to get nervous and sweaty," replace it with, "I have important information to deliver and everyone is going to pay attention to that."

• Give yourself extra time if you plan to take questions, or if you anticipate lots of digressions.

• This doesn't mean sticking to a strict script every time. Instead, when you rehearse, improvise freely. Deliver your main points, but include quips and anecdotes that occur to you as you go. You'll remember the best ones when you actually deliver the presentation.

Delivering Your Presentation with Confidence

• Remind yourself that your audience likely can't see your nerves.
• Take a deep breath and exhale before you go on stage.

• If there are too many people to really see faces, just look boldly into the crowd.

• Move your hands as you speak. Don't wave them, as this will make you look nervous. Instead, try calmly gesturing with your palm out when you make a point. If you describe a shape, draw it in the air with your hands.

Crafting a Compelling Presentation

• Have a clear through line that runs through all parts of your presentation, leading to your main point.
• Include stories that put your listeners into a situation. Get their energy with tactile details (sound, sight, smell, taste, touch) and descriptions of an emotional state.
• Include moments of reflection in which you share how you felt or feel.

• As always with humor in a work setting, remember that humor varies widely between cultures. Avoid making any jokes that make fun of anybody's sex, gender, race, class, or ability. Remember to "punch up"—if your jokes take someone on, take on someone with more power than you, rather than less.
• If you get nervous, try starting your presentation with a simple joke or a funny story. It will put you and your audience at ease.

• Ask the crowd to consider something or imagine something, and hold a moment of quiet while they do.
• Interactive moments make great pivots from one section of your talk to another.

• Will these be experts, or newcomers to your ideas? If they're experts, you'll need to present them with specific, technical, and new ideas. If they're newcomers, plan to introduce them more generally to your topic, and avoid technical terms.
• Will audience members be on your side from the start, or will they need persuading?
• Will you have a large, faceless crowd, or a small group? If you're working with a small group, you can include them in parts of your presentation through questions, personal digressions, and conversations.

How Should You End a Presentation?

Expert Q&A

You Might Also Like

• ↑ http://firstround.com/review/This-Advice-From-IDEOs-Nicole-Kahn-Will-Transform-the-Way-You-Give-Presentations/
• ↑ https://www.student.unsw.edu.au/rehearse-your-presentation
• ↑ https://www.comm.pitt.edu/speech-anxiety
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-anxiety
• ↑ https://www.student.unsw.edu.au/speaking-audience
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/gestures-and-body-language

About This Article

If you're worried about delivering an effective presentation, go over your notes again and make sure your presentation is telling a story with a distinct beginning, middle, and end. This type of structure will make it easier for people to follow along, and when you finish your presentation, they'll be more likely to remember what it was about! If you're still unsure, try practicing in front of other people before the big day. By rehearsing your presentation in advance, you'll not only feel more comfortable when you present it in front of an audience, but you can also get helpful feedback from your peers to make your presentation even better. Alternatively, if you're feeling a little nervous, identify what exactly you're afraid of happening during your presentation, and then come up with a plan for each scenario so you're less stressed about it. For example, if you're worried about forgetting what to say next, you could make a list of all the important points you need to make and have it with you during your presentation. For tips from our Communications co-author, like how to appear confident during a presentation, keep reading! Did this summary help you? Yes No

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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21 Ways To Improve Your Presentation Skills

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

• Presentation skills definition
• Importance of presentation skills
• How to improve presentation skills
• Effective presentation skills
• Presentation skills for executives

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

• Bring together different sources of information to form a compelling narrative
• Hook audiences with a strong beginning and end
• Ensure audiences engage with their content through questions or surveys
• Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted byHarvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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8 Ways to Deliver a Great Presentation (Even If You’re Super Anxious About It)

• Joel Schwartzberg

Know your point, always.

Feeling anxious about a presentation? It’s likely about a fear of public humiliation rather than of public speaking.

• Shift the spotlight from yourself to what you have to say.
• Reject the voice in your head trying to destroy your confidence.
• Knowing what matters – and what doesn’t – will help you succeed.

I recently worked closely with a 24-year-old client — let’s call him Martin — who was tapped to deliver a five-minute presentation at his company’s annual town hall meeting. Martin had never given a public speech in his professional life, but his accomplishments impressed his supervisors, and they wanted Martin to share his success with the rest of the organization.

• JS Joel Schwartzberg oversees executive communications for a major national nonprofit, is a professional presentation coach, and is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter and The Language of Leadership: How to Engage and Inspire Your Team . You can find him on LinkedIn and X. TheJoelTruth

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14 Dos and Don’ts for an Effective Presentation

Renderforest Staff

16 Jun 2021

7 min read  

Giving a presentation can be stressful. There are just too many balls to keep in the air: an effective opening, audience engagement, body language, visual aids, anxiety management. The list goes on. 

On a positive note, public speaking and presentation skills can be learned and refined. That’s why we put together a list of 14 dos and don’ts that will help you deliver a killer presentation. If you already have your presentation idea and are wondering how to effectively develop and deliver it, this article is for you.

Let’s jump right in and explore the basic rules of making and giving a presentation.

Focus on the Key Message

From the very beginning, the audience should feel that your speech is leading to something important. This is what will spark their curiosity and keep their attention focused. 

Of course, to achieve such an effect, you should actually have something important to communicate. Otherwise, your audience will feel like they wasted their time (and would be right to think so). The material you present should resemble an arrow with a clear point, not an unending loop of words that leads to nowhere. 

But having something worth telling is only part of the job. You also need to make sure that your entire presentation is woven around that key idea. From beginning to end, your core message should be your guiding light. Each sentence should move the audience closer to it, and by the end of the speech, leave them with a sense of illumination.

Recommended Reading

• A Guide to Presentation Outline [Infographic] 
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Plan the Structure

Planning your speech beforehand is the only way to avoid getting sidetracked. As you think about your message, try to structure it in a way that makes its delivery most effective for the audience.

So, how do you structure a presentation? Consider both the logical and emotional implications of your structure. First, you want to give your listeners enough background information to help them get better acquainted with the topic, but not so much as to get them bored. Once all the need-to-knows are out of the way, make a seamless transition to your main message and start laying out your arguments in a convincing way.

Also, think about the emotional effect you want to achieve in each part of your presentation. The best way to go about it is to capture your audience’s attention right off the bat, which is often considered to be the hardest part of giving a presentation.

“How do I begin a presentation?” is a question you’ve surely asked yourself.  Once you’re done introducing yourself, you can jump into the presentation with a story or an intriguing question. Then, build suspense throughout the speech and release it at the end with a well-grounded closing statement.

Tell a Story

How do you present a topic? As human beings, we’re attracted to stories. This is why we go to the movies, read fiction and, yes, become all ears when hearing gossip. Thus, it’s always a good idea to begin your presentation with a story or even spice it up with one in the middle. This can make all the difference between an engaged and indifferent audience. 

Need some proof? Watch this TED talk and see how the presenter wins the audience over in less than 3 minutes using the magic of a personal story (admittedly, a relatable one).

Keep a Conversational Tone

Many first-time public speakers try a bit too hard to make their speech expressive. As a result, their presentations appear showy and even pompous to the audience.

To prevent this, simply use a conversational tone. Feel like you are communicating your message to individual people, rather than a large alien audience. This will not only ease you up but will help the audience connect to you as well. 

After all, when you really look at it, you are talking to individual people, not their aggregation.

Remember the Takeaway

What is the one thing you’d wish the audience to take away from your speech as they leave the room or the auditorium? Define it in a single phrase or sentence, using straightforward, accessible language, and present it at the end of your presentation. Keep that takeaway in mind when planning your speech, and put a special emphasis on it during the wrap-up.

Source: TED talk by Angela Lee Duckworth

Time your speech.

There’s probably a specific timeframe within which you should complete your speech. Even if it’s not rigidly set, the audience will have certain expectations as to how long your presentation will take. 

Therefore, it’s important to plan beforehand the approximate time your speech should take and set a timer during rehearsals. If your presentation lasts longer than expected, make sure to leave the inessential parts out. 

As you memorize your material, your speech will get smoother and faster. This will also shorten the time required for it. Thus, before making any adjustments to the length of your script, rehearse it a few times.

Do Your Rehearsals  

Practice your speech as many times as necessary to build confidence. This is not to say you should memorize every single word or sentence, but you should know exactly what you need to cover at every point. 

When you’re confident enough about your speech, there’s one less reason to be nervous during the presentation. You can now relax and focus on building rapport with your audience.

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Perhaps, the worst thing you can do during a presentation is to read your script. Even glancing at a paper or screen far too many times is distracting enough. What’s more, your audience will find it difficult to connect to your message, as it will all feel mechanical and staged.

The solution? It’s fairly simple: rehearse, rehearse, rehearse.

Don’t Rely on Slides

A slide should never be the main source of information for the audience. Use it as a mere extension that makes your speech more engaging or credible. Always keep in mind that your audience needs to learn from you , the speaker, not from your slide.

It goes without saying that you shouldn’t stuff any slide with text. Or include so much information (whether textual or visual) that your audience gets overwhelmed and stops following your speech. When it comes to slide design, minimalism is your best friend. 

To know if you’re relying heavily on your slides or not, ask yourself this question: “Will my presentation still make sense without the slides?” If the answer’s no, then you should rethink your script. But, there’s also a fun side to this. When you free your slides of the burden to inform, they can now be used creatively and even enhance the effect of your speech.

Notice how the presenter in the video shown above only turns to slides to highlight or demonstrate a point she made. And if you remove all the slides? The presentation will be just as complete and impactful.

Don’t Use Fancy Slideshows

How a good presentation should look like? Nowadays, there are lots of advanced presentation software and screen-sharing tools one can use to “wow” the audience. The problem with them? “Wowing” your audience with something as trivial as slides is hardly why you’re making your speech. The fewer distractions there are in your presentation, the better. Keep this in mind, and avoid using anything showy. 

Don’t Talk Too Fast (or Slow)

While presenting, it’s recommended to maintain a consistent pace that’s neither too fast nor too slow. Talking fast might cause unnecessary tension in the audience, and excessively slow speech is sure to annoy them.

While different people naturally speak at different paces, it’s still something that can be worked on and modified with enough practice. You can refine your pacing during rehearsals until the preferred pace is second nature to you.

Don’t Forget Backup Slides

You’re about to start your presentation, but the internet connection is too slow, and your slides won’t load. On top of it, you didn’t follow our advice about not relying on slideshows. What do you do?

Well, if you’re considerate enough, you will have a USB flash drive with backup slides. Next time you feel like forgoing this little step, recall this scenario.

Don’t Neglect Body Language

The way you move your body on stage tells a story. And if that story is incoherent with the one you’re telling with your words, disharmony arises. Imagine a speaker is talking about peace and tolerance, yet their every movement is abrupt, hasty, and aggressive. Sure, this might be the result of nervousness, but would you still be able to connect to their message? The answer’s likely to be no.   

When rehearsing your speech, don’t neglect body language. Practice standing tall, keeping your hands open, and your movements relaxed. Avoid pacing on the stage during your presentation, as it may distract or, worse yet, annoy your listeners. 

Check out this TED talk by Emily Esfahani Smith. Pay attention to how her empathetic facial expressions and open hand gestures help to reinforce her message.

And, of course, don’t skip eye contact. Instead of glancing over the entire audience, pick a few individuals from different parts of the room, and establish your eye contact with them. This little trick will help you feel like you’re speaking to one person at a time. And that’s far more manageable than speaking to everyone at once.

To emphasize a point, sometimes, what you need is not words but their absence. Take a pause after you ask a question or make a strong statement. Spare your audience a moment to think, reflect, and ponder. Or leave a gap of silence right before you present something exciting to build suspense and anticipation.

No one expects you to go on talking for 10-15 minutes without a pause. Take a few seconds once in a while to breathe. Draw in deep breaths to collect your thoughts and calm your nerves if the situation calls for it. This is one of the most effective ways to relax when presenting.

These were the things good presentations include. Hopefully, you’ve learned enough from our tips and are now ready to get to work. Delivering effective presentations is not an easy task, but definitely, one that’s worth the effort. If you’d like to create a presentation for your speech or even online platforms, give these customizable templates a try.

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7.2 Methods of Presentation Delivery

Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; and Linda Macdonald

The Importance of Delivery

Delivery is what you are probably most concerned about when it comes to giving presentations. This section is designed to help you give the best delivery possible and eliminate some of the nervousness you might be feeling. To do that, you should first dismiss the myth that presenting is just reading and talking at the same time. Presentations have more formality than talking. During a presentation, such as an oral report, you should project professionalism. This means meeting the expectations of your situation and audience. Start by being well groomed and wearing clean, appropriate clothes for the situation. Professionalism in speaking also means being prepared to use language correctly and appropriately for the audience and the topic, making eye contact with your audience, projecting confidence, and knowing your topic very well.

Methods of Presentation Delivery

There are four methods of delivery that can help you balance between too much and too little formality and memorization when giving a presentation.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Jocelyn, and I’m an account manager.” Another example of impromptu presenting occurs when you answer a question such as, “What did you think of the report?” Your response has not been pre-planned, and you are constructing your arguments and points as you speak.

The advantage of this kind of speaking is that it is spontaneous and responsive in a group context. The disadvantage is that the speaker is given little or no time to think of the central theme of their message. As a result, the message may be disorganized and difficult for listeners to follow.

This step-by-step guide may be useful if you are called upon to give an impromptu presentation in public:

• Take a moment to collect your thoughts and plan the main point you want to make. You might write a few keywords on a notepad if you have one near.
• Thank the person for inviting you to speak. Avoid making comments about being unprepared, called upon at the last moment, on the spot, or feeling uneasy.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• If you can use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Timeline structures are also effective, such as “past, present, and future” or “East Coast, Midwest, and West Coast”.
• Thank the person again for the opportunity to speak.
• Stop talking (it is easy to “ramble on” when you do not have something prepared). If in front of an audience, do not keep talking as you move back to your seat.

Impromptu presentations are generally most successful when they are brief and focus on a single point.

For additional advice on impromptu speaking, watch the following 4-minute video from Toastmasters: Impromptu Speaking :

(Direct link to Toastmasters Impromptu Speaking )

Manuscript Presentations

Manuscript presentations  are the word-for-word iteration of a written message . The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances, this exact wording can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. Acceptable uses of a manuscript include

• Highly formal occasions (e.g. a commencement speech)
• Particularly emotional speeches (e.g. a wedding speech, a eulogy)
• Situations in which word-for-word reading is required (e.g. a speech written by someone else; a corporate statement; a political speech)
• Within a larger speech, the reading of a passage from another work (e.g. a poem; a book excerpt).

Manuscript presentations, however, have a significant disadvantage: Your connection with the audience may be affected. Eye contact, so important for establishing credibility and relationship, may be limited by reading, your use of gestures will be limited if you are holding a manuscript, and a handheld manuscript itself might appear as a barrier between you and the audience. In addition, it is difficult to change language or content in response to unpredictable audience reactions. Reading a manuscript is not as easy as one might think. Keeping your place in a manuscript is difficult and most of us will sound monotone.

• Write the speech in a conversational style, and
• Practice your speech so that it flows naturally.

Preparation will make the presentation more engaging and enhance your credibility:

• Select and edit material so that it fits within your time limit;
• Select material that will be meaningful for your particular audience;
• Know the material well so that you can look up at your audience and back at the manuscript without losing your place; and
• Identify keywords for emphasis.

An essential part of preparation is preparing your manuscript. The following suggestions are adapted from the University of Hawai’i Maui Community College Speech Department:

• Use a full 8.5 x 11inch sheet of paper, not notecards.
• Use only one side of the page.
• Include page numbers.
• Use double or triple line spacing.
• Use a minimum of 16 pt. font size.
• Avoid overly long or complex sentences.
• Use bold or highlight the first word of each sentence, as illustrated by the University of Hawai’i.

• Add notations—“slow down,” “pause,” “look up,” underline keywords, etc. as reminders about delivery.
• Highlight words that should be emphasized.
• Add notes about pronunciation.
• Include notations about time, indicating where you should be at each minute marker.

To deliver the speech effectively, make sure you are comfortable with the manuscript delivery style. To engage your audience,

• Practice your presentation.
• Try to avoid reading in a monotone. Just as contrast is important for document design, contrast is important in speaking. Vary your volume, pace, tone, and gestures.
• Make sure that you can be clearly understood. Speak loud enough that the back of the room can hear you, pronounce each word clearly, and try not to read too fast.
• Maintain good eye contact with your audience. Look down to read and up to speak.
• Match gestures to the content of the speech, and avoid distracting hand or foot movements.
• If there is no podium, hold the manuscript at waist height.

Memorized Speaking

Memorized speakin g is the recitation of a written message that the speaker has committed to memory. Actors , of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker does not want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs.

First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer and you will not effectively engage your audience. (Manuscript speaking often suffers the same fate.) Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Memorizing a presentation takes a great deal of time and effort to achieve a natural flow and conversational tone.

Extemporaneous Presentations

The extemporaneous speaking style benefits from the flexibility and naturalness that comes with impromptu speaking as well as the benefits of well-developed content and organization that comes with manuscript or memorized speaking. This presentation delivery style maximizes all of the benefits of the various presentation styles while minimizing their challenges.

Extemporaneous presentations are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes or a slide deck . By using notes rather than a full manuscript, the extemporaneous presenter can establish and maintain eye contact with the audience and assess how well they are understanding the presentation as it progresses.

To avoid over-reliance on notes or slides, you should have a strong command of your subject matter.  Then select an organizational pattern that works well for your topic. Your notes or slide deck should reflect this organizational pattern. In preparation, create an outline of your speech.

Watch some of the following 10-minute videos of a champion speaker presenting an extemporaneous speech at the 2017 International Extemporaneous Speaking National Champion. :

(Direct link to 2017 International Extemporaneous Speaking National Champion video)

Presenting extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well  enough that you do not need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and non-verbally. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so.

Adequate preparation cannot be achieved the day before you are scheduled to present, so be aware that if you want to present a credibly delivered speech, you will need to practice many times. Extemporaneous presenting is the style used in the great majority of business presentation situations.

7.2 Methods of Presentation Delivery Copyright © 2022 by Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; and Linda Macdonald is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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What makes an effective presentation + effective presentation strategies

Get your team on prezi – watch this on demand video.

Anete Ezera August 15, 2022

Presenting is not everyone’s forte, but it’s an important skill that can help you get a job, get a promotion, influence a decision, persuade a large group, and make people understand your point of view. It’s a powerful way to gain control and make your voice heard. If you do it right, you’ll love presenting. However, if your presentation isn’t engaging or easy to follow, you’ll start seeing people’s attention drift away, and eventually, you’ll want it to be over as soon as possible. 

You’ve probably seen some fascinating presentations and some boring presentations. Could you spot the difference between them? What was it that made the engaging presentations effective? 

In this article, we’ll explore what makes an effective presentation, and what preparation you need to do to make sure that your presentation will be a success. We’ll also pinpoint 4 highly-useful tips on how to give an effective presentation. 

Keep reading to learn how to make an effective presentation. 

What makes a presentation effective

An effective presentation keeps you hooked the whole time, no matter whether you watch it online or in person.  There are multiple examples of effective presentations that people have enjoyed listening to. For example, the introduction of the iPhone by Steve Jobs remains one of the most influential speeches. Tony Robbins, an American author, inspired millions of people with his presentation on The Power of Beliefs. If you go through TED talks, you’ll discover several impressive presentations that have hooked thousands and millions of people. 

What do all these effective presentations have in common? Let’s dive into the effective presentation strategies they all share. 

In the list below, discover 5 key elements that make an effective presentation, and make sure to implement them in your next presentation.

#1 Simplicity

Despite what you might think, simplicity can actually be tied to many powerful and effective presentations. In the words of Leonardo da Vinci, “Simplicity is the ultimate sophistication.” 

An effective presentation is simple and to the point. Just because you make a grand presentation with many facts and figures and thought-out details doesn’t make it more effective, nor sophisticated, for that matter. What’s important is that your presentation hits the right points and leaves the audience impressed and persuaded by your message.

You want your presentation to be easy to follow to ensure your audience is engaged from start to finish. To do that, remove anything that doesn’t support your narrative or add substantial value to your presentation. 

When speaking, always focus on your main points and avoid drifting away to other topics or irrelevant details. It’s best not to spend too much time explaining complex theories or terminologies. If you must, give concise, brief summaries of the concepts your audience might not be familiar with, but spend the majority of your presentation focused on the information your audience will have an easier time understanding. Another way to touch on a complex topic is to describe it from a new angle, one that might unlock new understanding for your audience.  

When creating your presentation, use a minimal amount of text. Don’t overwhelm your audience with blocks of text. Your presentation content should act as a compliment to your speech and shouldn’t contain a lot of text or difficult-to-read elements. Simplify your presentation with clearly-legible fonts and a coordinating color scheme. Also, remember to choose a simple yet appealing background that isn’t too busy and highlights the visual elements of your presentation. 

In short, include strong text and visuals to drive your points home. Leave the unnecessary bits out. 

#2 Well-defined structure

Have you ever gotten lost when listening to a presentation? One of the reasons might be that it didn’t have a well-defined structure. 

A clear structure is crucial for a presentation to be effective. Giving a presentation is like telling a story. You need to have a compelling beginning that pulls in listeners. Once everyone is hooked, provide an interesting storyline with conflict, heroes, villains, and other enriching elements. In the end, you need to give an obvious conclusion, leaving the audience to discuss the main takeaways.

Create an outline of your presentation before creating the content of it. You’ll have a better overview of what you want to share. To organize your thoughts, create a mind map using Prezi Design . It’ll help you structure your points and decide when and how to share them.

Having a clearly-defined structure will help your audience to follow your story and get them on the same page as you. You’ll feel more confident when talking because you’ll know your talking points by heart, and your audience will feel more comfortable and engaged when listening to you.

Visuals enrich your presentation, help reinforce your words, highlight important points, and keep your audience engaged. Visuals are powerful tools. Used wisely, they can elevate your presentation to a whole new level.

Most people are visual learners – 65% to be exact. Therefore, visuals play an important role in understanding a topic. By incorporating visuals into your presentation, your audience will have an easier time digesting the information. 

Furthermore, visual aids make presentations more enjoyable and engaging. Just take a look at the examples below. One slide contains only text-based information, while the other also has visuals. Which one do you find more visually appealing?  

Images, video, data visualizations, GIFs, stickers, and animations make a presentation effective. Showcase images or videos to highlight an important point, or incorporate animations to add movement to your presentation. You can also add data visualizations like interactive charts and maps to illustrate essential statistics or valuable information. Plus, you can use infographics to diversify your presentation content and make it more attractive. 

You can find plenty of engaging visuals, like images, video covers, GIFs, stickers, and more in the Prezi library. Also, you can create impressive data visualizations by choosing a pre-designed template or starting from scratch using Prezi Design. You can even use this pre-designed template below. 

When adding visuals to your presentation, don’t forget the golden rule – simplicity. You can enrich your presentation with funny GIFs and interesting videos, but don’t overdo it. Add them where they’ll make the most impact and make sense to your audience. 

#4 Connection with the audience

When giving a presentation, you want your audience to connect with you, and you want to connect with them. Ultimately, you want to feel like you’re having a conversation with your friends. 

Creating a connection can be difficult, especially if you’re presenting online. However, you have to find a way to cultivate a bond to make your audience genuinely interested in what you’re presenting. 

One way to do that is by sharing a personal story at the beginning of your presentation to create a more intimate atmosphere in the room. Share something you’ve struggled with or a common problem your audience members can relate to, or tell a fascinating story that reveals your values and experiences. An anecdote your audience will find amusing would also work, just as long as it relates to your topic. 

Storytelling is a powerful way to connect with your audience from the get-go, so think about incorporating a story element into your presentation to generate this connection. 

Making eye contact with your audience members when presenting is key. If you’re presenting to a small group of people, it’s easy, but if you’re presenting to a wider audience, choose a couple of people to make eye contact with. 

When presenting online, make sure to always remain visible to your audience, so avoid sharing your screen and blocking yourself from viewing. Instead, try Prezi Video and display your content next to you on screen while you maintain a face-to-face connection with your audience. People will feel more connected to you and your presentation if they’ll be able to see you while you’re presenting. Discover what Prezi Video has to offer:

#5 Preparation

Being prepared is the key to presentation success . If you practice something long enough, you’ll be able to master it. Therefore, preparation is one of the most important aspects of an effective presentation. It’s what truly makes an effective presentation and empowers you to be the best speaker you can be. 

You might think that public speaking is not your strong suit, but with dedicated preparation and time invested in improving your public speaking skills, you can impress yourself. 

When practicing your presentation, create a mind map to help you memorize the key points, but don’t stop there. Plan out how you’re going to start and end your presentation . Think about which statement or statistic you want to share to start your presentation speech. Also, decide what’s going to be the last statement or question of your speech. The details matter. 

What’s more, consider the technical requirements and familiarize yourself with the equipment. Whether you’re presenting in a familiar setting or someplace new, become acquainted with the equipment and the surroundings. If you’re presenting online, test-run your slides and visuals, especially if you’re planning to share video or audio materials.

How to give an effective presentation

Now that you know what makes an effective presentation, you might be wondering how to apply them. A stunning presentation will make a killer impression only if you deliver it right. Make sure to follow these effective presentation strategies to give a memorable presentation. 

Stay calm and focused

Sometimes, nerves can get the best of you. Your hands get sweaty, your breath shortens, and your heart starts pounding. If you’re not a fan of public speaking, this is how you might feel about presenting in front of an audience. 

Don’t panic. There’s a way to calm your nerves and appear collected in front of your audience. The last thing you want is for people in the audience to notice your nervousness and for you to mess up because of it. 

Try practicing in front of your friends to get acquainted with speaking in front of people. Also, focus on your topic and shut down intrusive thoughts. If you’re focused on the topic, you’ll have less time to think about other people’s thoughts. Lastly, try breathing exercises to calm down right before presenting, and remember that it’s normal to feel nervous – it means you care. Discover other ways to not be nervous for a presentation.  

Read the room

You have mapped out the whole presentation. However, you can never truly know how your audience will feel and react. They might surprise you. 

When presenting, try to notice how your audience responds to what you’re sharing. Before presenting, if you’re on stage or in a meeting room, you might already get a chance to scan the room or even say hi to some people. Read the room to familiarize yourself with the audience. 

Make your presentation a conversation instead of a monologue, if applicable. Ensure that your audience feels comfortable and understood. If you’re presenting online, use the chat function, and ask people to send in their questions. There’s a higher chance they’ll ask a question if they don’t have to be in the spotlight and ask on camera.

Be aware of your body language

Body language can say a lot about how a person feels, and whether or not theyre confident and comfortable. Body language can influence other people’s connection with you. If you’re talking to a person with inviting body language (for instance, a friendly smile, open posture, or eye contact), you might feel closer to them. 

That’s why you need to work on your body language to appear confident and approachable when presenting. You’ll be able to develop a close connection with your audience and appear trustworthy and friendly. 

Make sure you greet your audience with a smile and keep eye contact. Have an open posture and use hand gestures to articulate your thoughts (without overdoing them). If you’re on stage, you can even walk around the stage to develop command of the room.

Choose easy-to-use tools

When delivering your presentation, you want to look and feel confident. Technical mishaps and confusing presentation tools can pose an issue. Make sure you use convenient, good-looking presentation tools that make your presentation look professional and engaging. 

If you’re presenting in a virtual setting, it can be challenging to hold your audience’s attention, and there’s a higher chance of technical issues. 

To engage your audience and create an easy-to-use presentation, check out Prezi Present . You can save time by choosing a pre-designed presentation template or creating a unique-looking presentation from scratch. With Prezi Video, share your content next to you on-screen, which will help you engage your audience throughout your presentation. 

Before presenting, you can go through your slides and even record yourself with Prezi Video to test-run your presentation. As a result, you’ll feel prepared and confident. 

There’s a lot that goes into creating and delivering an impressive presentation. However, a few key elements make the greatest impact on your presentation. Follow these points and check out 14 effective presentation tips to further improve your presentations. Also, if you’re presenting online, familiarize yourself with the virtual presentation framework by Micheal Lee to impress your virtual audience. 

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• Delivering the Presentation

Once you have rehearsed the presentation well, here are some simple suggestions to consider in delivering the presentation effectively.

Dress Appropriately

Dress appropriately for the presentation, based on the context, disciplinary protocols, formality of the occasion and the type of audience (faculty, students, clients, etc.). Do not wear inappropriate clothing, jewelry, hats or footwear that distract.

Arrive Early

Arrive early for the presentation, and do not arrive just in time or late.

Meet the Moderator

If there is a presentation moderator who will introduce you, meet that person well in advance of the presentation so they know you are in the room on time and that you will be ready.

Decide How to Handle Audience Questions

Decide how you will handle questions during the presentation, and either request the audience to wait until you are finished with your presentation or make sure you will have time to answer the question in the middle of your presentation.

Have a Plan if the Technology Fails

Similarly, decide how you will continue your presentation if the presentation technology fails or freezes in the middle of your presentation.

Smoothly Handling Difficulty with Technology

This video clip is an example of a presenter encountering difficulty with technology but handling it smoothly with a backup plan .

Poorly Handling Difficulty with Technology

This video clip is an example of a presenter encountering difficulty with technology but handling it poorly without a backup plan .

Greet the Audience

If you have some free time before the presentation starts, walk up to some members of the audience, introduce yourself and thank them for being there. This may put you at ease during the presentation.

Load Your Visuals Before Your Allotted Presentation Time

If you plan to use presentation tools, load your presentation or connect your presentation device to the projector before you are asked to present so you do not use up your presentation time to load your files and make the audience wait.

Be pleasant and smile when you stand in front of an audience so it makes the audience feel comfortable listening to you.

Don't Eat or Chew Gum

Do not chew gum or eat during your presentation. You may drink water or other allowed beverages during the presentation.

Take a Deep Breath

Before you begin to speak, take a few deep breaths and calm yourself.

Speak Clearly

Speak slowly and clearly, and do not rush through sentences, as some do when they get nervous.

Speak at an Even Pace

Pay attention to the pace in which you speak, to avoid your pace of delivery being either too fast or too slow for the audience to follow.

Pace Too Slow

This video clip is an example of a presentation pace that is too slow .

Pace Too Fast

This video clip is an example of a presentation pace that is too fast .

Appropriate Pace

This video clip is an example of the presenter's pace of delivery being appropriate for the audience to follow .

Change the Inflection of Your Voice to Gain Audience Attention or to Emphasize Content

If you are trying to make a point about a particular idea, enunciate or pronounce the words clearly and distinctly. At this point, you can slow down and raise the volume of your voice to clearly express what you have to say. Speak with authority, confidence and enthusiasm.

Effective Voice Quality and Emphasis

This video clip is an example of a presenter demonstrating effective voice quality and emphasis on significant words .

Ineffective Voice Quality and Emphasis

This video clip is an example of a presenter demonstrating ineffective voice quality and emphasis on significant words .

Use Appropriate Gestures

Use appropriate gestures to emphasize appropriate points, and do not make wild gestures or pace back and forth in front of the screen in a distracting manner.

Effective Gestures

This video clip is an example of a presenter demonstrating effective hand gestures and body language .

Ineffective Gestures

This video clip is an example of a presenter demonstrating ineffective hand gestures and body language .

Make Proper Eye Contact

Make proper eye contact: that is, look at the audience from one side of the room to the other side, and from the front row to the last row. Do not look down the whole time, and do not focus on just one side of the room or just the front row of the audience.

Effective Eye Contact

This video clip is an example of a presenter demonstrating effective eye contact .

Ineffective Eye Contact

This video clip is an example of a presenter demonstrating ineffective eye contact .

Stand Beside the Screen

If you plan to use projected visuals on a screen, stand to one side of the screen. Ideally, you should be facing your audience at all times and just glance at the screen to look at cues from the slides.

Effective Position Near Screen

This video clip is an example of a presenter standing by the side of the screen during a PowerPoint presentation so the audience view of the screen is unobstructed, and glances at the screen only occasionally.

Ineffective Position Near Screen

This video clip is an example of a presenter standing in front of the screen during PowerPoint presentation , obstructing the audience view of the screen.

Do Not Talk to the Screen or Board

Do not talk to the screen or the presentation device; look at the audience and talk. It is alright to look at the screen occasionally and point to something important on the screen as you present.

Looking at Screen

This video clip is an example of a presenter looking mostly at the screen (instead of the audience).

Writing on the Board

This video clip is an example of a presenter writing on the board while talking and the writing is difficult to read .

Do Not Read Line-by-Line

Do not read presentation materials line-by-line unless there is someone in the audience who is visually-impaired and cannot see the slide, or if it is a quote that you have to read verbatim to emphasize.

Reading Each Word

This video clip is an example of a presenter reading word by word from an overly dense slide that is difficult to read .

Talking from a Slide

This video clip is an example of a presenter talking from a slide with easily readable bullet points, using them as cues .

If You Get Stuck, Look at Your Notes

If you get stuck on a point and do not know what to say, feel free to look at your notes to continue.

Use the Microphone Effectively

If you are presenting in a large room where a handheld microphone is needed, hold the microphone near your mouth and speak directly into it.

Using Microphone Effectively

This video clip is an example of a presenter using the microphone effectively .

Using Microphone Ineffectively

This video clip is an example of a presenter using the microphone ineffectively .

Do Not Curse or Use Inappropriate Language

Do not curse or use inappropriate language if you forget a point during the presentation or if the presentation technology fails.

Be Considerate of Your Team

If you are part of a team and giving a group presentation, be considerate to other team members by not using up their time or dominating the presentation. Smoothly transition from one presenter to another.

Smooth Transitions

This video clip is an example of transitioning from one presenter to another in a polished manner .

Awkward Transitions

This video clip is an example of awkward or unpolished transitions from one presenter to another .

Do Not Conclude Abruptly

Do not conclude the presentation abruptly by saying "This is it" or "I'm done." Conclude properly by summarizing the topic and thanking the audience for listening.

Effective Conclusion

This video clip is an example of the presenter concluding a presentation properly by summarizing the important points and thanking the audience .

Abrupt Conclusion

This video clip is an example of the presenter abruptly concluding a presentation .

Be Considerate of the Next Presenter

After your presentation and the question and answer part are over, remove your presentation materials from the desk or the podium, and close any open presentation software so the next presenter can get ready quickly.

Thank Your Moderator

Remember to thank your moderator (if there is one) and the audience, and if you were part of a panel presentation, make sure to thank the panel members.

Participate in the Audience

If there are other presentations scheduled after yours, do not leave the room, but stay and listen to their presentations.

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• Organizing the Presentation
• Designing Effective Presentation Materials
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• Handling Questions and Answers
• Presentation Skills Quiz
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• Common Reasons for Ineffective Presentations

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9 Presentation Aids to Use to Make Your Presentation Stand Out

Written by: Caleb Bruski

Looking for a way to make your presentation stand out from the crowd?

When it comes to presentations, your ultimate goal is to communicate clearly and effectively with your audience.

By adding visual aids to your presentations, your audience will more easily understand and connect with your ideas.

Throughout this article, we’re going to cover what presentation aids are, why you should consider using them plus nine different types of presentation aids to test.

Here’s a short selection of 8 easy-to-edit presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What are presentation aids, why use presentation aids, 9 types of presentation aids.

Presentation aids, or sensory aids, are any additional resources used to enhance your speech. 

On a very basic level, a presentation is a bunch of words used to convey ideas to an audience. Presentation aids are additional devices, techniques, resources or materials used to enhance the presentation. 

For example, this four-step process model can be a great presentation aid to showcase a step-by-step guide to your audience.

Rather than just talking about the process, a diagram like this actually details it out, making it easier for your audience to understand.

Visual aids help clarify and contextualize your points for your audience.

Whether you deliver your presentation in person or over the web, the goal is to clearly communicate with your audience. Presentation aids help achieve this goal.

Visual aids also help a presenter stay on a predefined train of thought while presenting. 

The entire experience of presenting can be rather nerve-wracking. Studies show that one of the greatest phobias throughout the world  is public speaking. 

When our words fail us, a clear presentation aid can help fill in the gaps and help us be understood. 

Take this slide example. It can be a great way to walk an audience through features. Each bullet can be clicked to take viewers to a video that provides even more information.

Presentation aids help the presenter stay within an allotted set of time. 

For those of us who have a hard time sticking to the main points, visual presentation aids help us progress forward in our thought process and give a good presentation .

Here, we have a second illustration of a presentation aid — this time in the form of a timeline. Mapping out your content like this helps make it even more digestible and can help your audience learn and remember it.

A sense of authority and trust can also be established when using visual aids.

By delivering hard facts and data in a simple way, trust is established with the audience. The authority and expertise of the presenter is also established. 

Visual aids should help your audience understand the data in your presentation.

When used correctly, presentation aids increase the chance of receiving a positive response when making a call to action. 

In summary, presentation aids are useful for the presenter, the audience and all other parties involved. Best of all, using them is easy and effective.

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Ready to wow your audience with your next presentation? We’re here to help. In this list, you’ll find nine different types of presentation aids that you might consider using to help demonstrate your main points.

1. Charts and Graphs

Charts and graphs are a form of presentation aid used to visually compare statistics and figures. These are some of the most used forms of visual aids in the business world.

Listening to long strings of numbers can be a challenging task. Comparing long strings of numbers without reference can be near impossible. Overwhelmed with this type of data, most audience members will mentally check out.

Comparing simple shapes or lines is an easier task for most people. 

Consider adding a chart like the one below as a presentation aid for your audience.

A simple chart or graph will drastically help your audience comprehend numbers in a way that is easier to understand.

It’s important to select a chart or graph that helps exemplify your point. Not all charts can communicate with clarity the same information. Learn more in our guide on how to create a chart .

2. Handouts

Handouts are physical objects given to the audience that contain information related to the presentation. 

The greatest advantage of using a handout is the physical interaction your audience has with your presentation.

Your audience has the freedom to interact with these handouts during the presentation — they can touch, smell, read, etc., giving them an edge in actually retaining the information.

The more senses your audience uses during a presentation, the better. 

A handout also lets your audience revisit parts of your presentation that were not clear. This helps everyone stay on the same page.

A bonus to using handouts is that these objects don’t just magically disappear. Long after the presentation is over, the handout will still be around. Your audience will remember your presentation every time they see your handout.

3. Demonstration

Demonstrations are actions performed to exhibit or illustrate a point. The goal of a demonstration is to take an abstract point and anchor it in reality, as well as to ensure your audience comprehends a speaking point.

Demonstrations aren’t limited to just physical demonstrations. Demonstrations may also include allegorical stories or proofs used to prove a point. Sharing personal stories or case studies could be categorized as a demonstration. 

Here’s an example of a presentation slide with a demo video embedded. If you don’t have the resources to perform a live demonstration, using a tactic like this can be a great alternative.

To understand the full potential of demonstrations, think back to your old science teacher. A science teacher's job was to teach to a room filled with easily distracted children. 

Science is one of the most complex subjects to teach and the audience is a tough crowd. How did they do it?

With demonstrations! Or more specifically, with science experiments.

Physical demonstrations are some of the most memorable moments of an entire school year. 

The reason demonstrations are more memorable than a simple speech is because demonstrations invite more of your audience’s senses to take part in the demonstration. 

Not only do you hear the lesson, but you can see, touch, smell and sometimes even taste it as well. 

The audience is also involved when the demonstration is a personal story. When the audience hears the story, they imagine it. By recreating the scenario using their own imagination, the memory lasts longer.

Demonstrations are also powerful communication tools. They have the potential to make your presentation go from mediocre to  memorable. 

While powerful, demonstrations can work for or against you. Adding too many, too large or unrelated demonstrations can distract your audience from the actual topic. Ensure that your demonstrations are connected to and accentuate your main points.

4. Diagrams

A diagram is a visual graphic or sketch focused on presenting the inner workings or relations of a subject. A diagram is different from a basic sketch. While a sketch aims to accurately depict an object's shape, a diagram aims to explain and define its functions and relations. 

Diagrams give you the freedom to list, describe, explain and map out your subject matter in a way that is not limited to its physical form. 

While mixing a diagram and physical sketch together can be cool, it’s not necessary. Diagrams ought to be chosen based on their effectiveness in explaining the subject's construction and relation to other objects.

Diagrams help explain complex relations between objects without the need for physical properties. Diagrams are great to use when sketches, photographs and videos can not capture all the attributes of an object. 

Before settling on which diagram to use, it’s best to experiment with different types of diagrams. Your decision should rely upon which diagram will aid your audience the most.

Diagrams are also great for describing and defining things that do not have form. Instead of giving a long and complex definition that no one will remember, consider using a diagram. 

Diagrams can show how this new thing relates to something familiar to your audience. This will help your audience understand and remember complex portions of your presentation.

5. Video or Audio

Audio and video clips are presentation aids used to expand the dynamic range of input in your speech.

Your audience will find it easier to engage with your presentation when you diversify your method of delivery. 

An easy way to increase audiences’ sensory input is by transitioning from a simple speech into a video or audio clip.

Videos allow you to convey information in a fast and rehearsed manner. Professional camera work captures prearranged images, audio and speech. This means video is capable of conveying emotion and information more effectively than speech. 

For this reason, a short video clip may do a better job at summarizing the main points of a presentation than a speech alone. 

While the benefits of  video are high, there are also some potential problems. The most common issue with video usage in presentations being technical compatibility issues.

A smooth transition between speech and video is necessary for your presentation. 

Rough or elongated transitions can be a major distraction for your audience. If this happens, your audience may find it difficult to reinvest in your presentation.

To ensure smooth transitions, your presentation software must be capable of integrating videos clips directly into your presentation. 

It is important to have dependable presentation software .  By doing so, you’ll be able to transition between video clips and other presentation aids.

The transitioning issue is most noticeable at the end of a presentation. Especially when a speaker attempts to transition from a slide-show into a video clip. 

Consequently, many presentations do not have a strong and official close. Lacking a strong close leaves your audience without a clear understanding of what to do next. Check out this article to ensure you know how to end your presentation on a strong and impressionable note.

Quotations are a type of presentation aid that appeal to outside authority and expertise. Quoting others helps establish a positive rapport with your audience.

Many people fear quoting others makes them appear unoriginal.

The opposite is actually true. Quoting outside sources tends to drastically improve the overall appeal of your presentation.

Quoting others shows that you have listened to others on this subject. This makes the presenter appear as a well thought out and considerate listener. 

It’s recommended that you quote those who both agree and disagree with your conclusion. By doing so, you establish a sense of trust and expertise with your audience.

Quoting those who disagree with your conclusion shows that you have taken the time and effort to engage their thought process. 

Quoting those who agree with you shows your conclusion to be a recurring conclusion.

However, always give credit where credit is due. Not only is plagiarism immoral and possibly illegal, it also damages your personal reputation. This may destroy any trust you established with your audience. Check out this guide about plagiarism to learn more.

Maps are visual representations, generally two-dimensional diagrams, that show the relative position and orientation of something. 

Maps are powerful presentation aids capable of showing valuable information beyond basic geography. 

Because maps are a form of diagram, they can deliver valuable relational information. This is especially true when used in combination with animations or graphical overlays.

Proper presentation software will allow you to update your dataset for your map. The changes should immediately update the output of your map without having to manually manipulate the image.

Visme automatically generates these scalable maps and makes the process of customizing your map easy. With just a few clicks, you can generate and customize maps with your own datasets.

8. Photographs

Photographs are still images captured on a film or digital medium and are a powerful visual aid. When used correctly, photographs can add color and shape to the speech in your presentation.

The saying "a picture is worth a thousand words" is a true statement. A picture is priceless when it’s able to capture and accentuate a point relevant to your presentation.

Photographs are unique presentations aids that give you the power to make a window for your audience to look through. This allows your audience to see and experience particular aspects of your presentation.

While the color red can be described with many words, there’s an experiential gap. Once seen, you can experience the color red.

When a presentation is given, words can help describe an idea, but not experience the idea. Presentation images give you the possibility to close that visual experiential gap.

Even in a world that sells pocket-sized HD 4k 60fps video cameras, the photograph is still the visual aid of choice for most people.

While videos are powerful in their own right, photos give you the power to capture and highlight one particular moment. 

Photos can be less distracting than videos. Videos may have background noises or other distractions. Photographs let you capture and present one image without any distractions.

When presenting, it’s important for your main speaking points to be aided, not hindered, by the presentation aid. 

While planning out your presentation, consider using photographs more frequently than video. This will help your audience experience your presentations without distractions.

Images are also much cheaper and easier to professionally edit than their video counterparts. Capturing and editing a high-quality video may take hours, days or even months. A professional-looking photo can be captured with ease and edited in a matter of minutes. 

Or, you can take advantage of a free stock photo library like you get with Visme. This way, you can ensure your presentation photos are copyright protected and free to use.

9. Volunteers

Volunteers are people selected from the general population to participate in a demonstration. 

Using volunteers in demonstrations is one of the most effective presentation aids available. Using this tactic efficiently comes with all the advantages of a classic demonstration, and so much more.

Human interaction is hardwired into us. We tend to remember faces, body shapes, expressions and emotions. A demonstration with volunteers lets you instantly change the dynamic of the speech.

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Demonstrations with volunteers encourage audience interaction with your subject matter. 

When the audience sees a volunteer interact with your presentation, the barrier to entry is lowered — plus, it gives your audience the chance to become a volunteer that’s doing the interaction themselves.

This makes your subject more approachable and your call to action more likely to succeed.

Be sure your interactions with the volunteer are somewhere between professional and semi-professional. Most people are already afraid to be on stage. An unprofessional or condescending demeanor will only make things even more uncomfortable.

Ensure that your volunteer’s role has a strong connection to your main point. Like all good demonstrations, make sure it is contributing to your presentation. If a particular portion of the presentation is not related to the main point, your audience's mind may begin to wander. 

At the end of the demonstration, be sure to thank and dismiss your volunteers when they are done contributing. There is nothing more distracting for the audience than having an extra person nervously lurking around on stage. 

If done correctly, your audience will remember the demonstration done with volunteers and recall the driving points of your presentation. The volunteer will likely also remember the event for a longer period of time and may even share parts of your presentation with others.

Try Presentation Aids in Your Next Presentation

Creating and utilizing presentation aids can help your presentation go from acceptable to phenomenal. With proper physical and mental preparation, your presentation is sure to impress.

The best way to mentally prepare yourself for your presentation is to be physically prepared. 

Visme makes presentation preparation easy and takes all the guesswork out of the design process. Visme has thousands of high-quality templates for you to customize and choose from. We are certain that with the right tools, you can make an awe-inspiring presentation.

Create a free account and see why Visme is one of the best and easiest ways to create a stunning and engaging presentation.

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About the Author

Caleb is a freelance writer, frontend web developer and photographer who is passionate about all things tech.

Best Practices

How to Use the MoSCoW Prioritization Method in Agile Project Management

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If a genie granted you one wish, what would you ask for? To retire at 40? A second home in Hawaii?

What if he granted you three wishes?

Since this is just fantasy, let’s go ahead and dream really big…..imagine you had ten!

Chances are, with ten wishes, you’d be tied up in knots, flummoxed, trying to find clarity amongst your “must haves.”

Identifying priorities in a really complicated project feels about the same.

When looking through the product backlog feels like rifling through the kitchen catch-all drawer, how do you distinguish the “must-dos” from the “must-do-right-nows”?

Even when you know the deadline, and a lot of other constraints, it’s hard to know where to actually begin.

When you’re tangled up in a must-trap, it feels like the only way out is for a genie to appear, sort through everything, and tell you: “Here. This is what you need to work on Right. Now.”

The truth is, you can get untangled yourself. The MoSCoW Method of prioritization lets you know what you need to work on now, and what tasks can be put off until tomorrow. And it’s really simple to boot!

That’s not too hard to believe, is it?!

The Moscow Method Defined

When you hear about the MoSCoW Method for the first time, it probably conjures up images of St. Basil’s Cathedral, the Kremlin, and Red Square.

The truth is, however, that the MoSCoW Method has nothing to do with Russia at all!

It was developed in 1994 by Dai Clegg, a software developer working at Oracle. MoSCoW really represents the acronym, MSCW. The vowel sounds are added to make it easier to pronounce (and it makes it sound pretty cool, too!).

Each letter in MoSCoW represents a separate layer for task prioritization: Must , Should , Could , and Won’t . By organizing tasks into these categories, a team finds clarity around what it needs to work on right now, and in the near future.

Here’s a breakdown of the kind of tasks that go in each category.

• Must A must is any task that’s essential to a project. It’s part and parcel to the overall objective, and not doing it would create a bottleneck. Musts include any feature requirement from a client. These are the things to put into a sprint backlog for the upcoming iteration.
• Should Shoulds are things that need to be completed, but aren’t on the front burner. These can stay in the product backlog for a later i
• Could Coulds are ancillary tasks; things that would be nice to do, given that resources are available. They don’t need to happen in this iteration or the next. Coulds go into the product backlog.
• Won’t Won’ts are any tasks that just can’t happen within the constraints of the project, and aren’t required to meet basic requirements. Won’ts are removed from the product backlog. Won’ts are also sometimes referred to as “would haves” or “wish to haves,” because they can be things that would improve a deliverable, but are just outside of the scope or budget.

An Example Using MoSCoW

It’s all pretty simple, huh? The MoSCoW Method is helpful in the initial stages of project planning, as it’s about clarifying and crystallizing what the project really is all about. It helps to manage expectations for all stakeholders.

Let’s look at an example of using the MoSCoW Method at the beginning of a project. Let’s say you’re planning the remodel of a kitchen.

The musts include the primary reasons for the remodel, such as moving the dishwasher next to the sink, improving the lighting, and increasing the size of the sink.

The shoulds are things that need to be taken into account, secondarily. This may include things like putting outlets in the right places.

Coulds are special things to add, such as custom cabinets or a tile backsplash, so long as they work into the time frame and budget.

Won’ts are things that just won’t happen, given the overall constraints. These might include things like adding a Viking stove, because it’s too expensive, or a marble countertop, as it wouldn’t handle moisture.

Strengths of the MoSCoW Method

MoSCoW makes it easy to chart a course at the beginning of a project. Let’s look at a few reasons the MoSCoW Method assists in successful project implementation.

A Simple Conceit

The MoSCoW Method, as you’ve just witnessed, is pretty easy to explain and understand.

Unlike scrum or many of the principles in agile, anyone can figure out MoSCoW in just a few minutes.

This simplicity allows the business, customer, developers, and any other stakeholders in a project all to participate and make meaningful contributions toward determining the musts, shoulds, coulds, and won’ts of a project.

Broad Buy-in

When all stakeholders are able to participate in discussing projects, and all of the tasks are ordered and prioritized, it makes the entire project transparent.

It’s much easier to get stakeholders on board when they see all the cards laid out, and can offer their own perspective.

And as any project manager will tell you, having every stakeholder understand the goal and constraints of a project from the beginning is critical to its success.

Crystal Clear Objectives

When a project has too many North Stars, or there’s some sort of a “let’s do this” mentality without much of a plan, the team flails and it creates a lot of dissension later on.

The MoSCoW Method creates clarity around what a project sets out to do (and what it won’t do) from the very beginning. This is perhaps its greatest strength.

When all the stakeholders understand a project’s final objective, it really helps to manage expectations down the road, and decreases the likelihood of having to change course late into the project.

As you can see, Clegg was really onto something when he developed the MoSCoW Method. It didn’t catch on just because of the great name.

Nor is it sheer perfection, however.

Weaknesses of the MoSCoW Method

Although an effective project management tool, The MoSCoW Prioritization Method isn’t fool-proof. Let’s look at a few of its flaws.

It’s Too Simple

But wait! Isn’t simplicity one of MoSCoW’s strengths?

Well, as with so many things in life, one of the strengths of the MoSCoW Method is also one of its biggest weaknesses.

Although MoSCoW is a great way to plot out a project at the beginning, this isn’t a stopping point.

Simply putting tasks into four categories doesn’t provide enough clarity to move forward. When you have six to eight things in the “must” category, it’s necessary to dig and refine a bit further to determine where to actually begin.

Additionally, if these “must” tasks are really huge, they need to be broken down and simplified into stories that can be completed in a sprint.

For larger complex projects, it’s also helpful to organize stories into epics, themes, and features in order to find clarity around priorities and determine what to put into a sprint.

Bogus “Musts”

A project with a lot of stakeholders generally means a variety of interests and motivations.

An agile team plans each iteration with the end user in mind. However, managers higher up in the chain of command may well work toward different incentives, and create “musts” that don’t really benefit the project, but that are motivated by politics or pay.

With a variety of conflicting “musts” , the agile approach of working toward the end user gets sidelined, and a team may end up having to complete a “must” that doesn’t really improve the deliverable at all.

Fixation on Musts

The MoSCoW Method is a bit like waterfall in that it creates a set of priorities at the onset.

The team can easily become cemented into these objectives, even when the client’s needs change, or the market changes in the duration of the project.

As it wouldn’t allow for fluidity and change, depending entirely on MoSCoW Method may lead to a dissatisfied client.

As you can see, although MoSCoW has a lot of strengths, it’s not something that a team should lean on entirely. It’s important to be aware of this method’s shortcomings as well, and to use it judiciously.

MoSCoW With Agile Teams

Using the MoSCoW Method really helps agile teams prioritize the product backlog for the upcoming iterations. Plus, it keeps the team from wasting time on pointless tasks.

However, when using the MoSCoW Method, it’s necessary to keep the principles of the Agile Manifesto front-of-mind as well.

Here are a few pointers.

Gather Input from All Stakeholders

Although a scrum team in isolation can easily come up with its own musts, shoulds, coulds, and won’ts, this list would look pretty different than someone else who has a stake in the project.

The Agile Manifesto says to value “individuals and interaction over processes and tools” and that “our highest priority is to satisfy the customer.”

In creating the product backlog, a team needs to gather input from all stakeholders.

An integrated list of priorities that considers all perspectives makes a project better poised to chart a path that satisfies the end user.

Use Mental Agility

Although it’s helpful to us MoSCoW to identify a project’s “musts” and “shoulds,” an Agile team also needs to be cognizant of the principle from the Agile Manifesto that states: “welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.”

Mental agility refers to a team’s ability to adapt and course correct.

When a team identifies that the client’s needs have changed over the course of a project, it uses this mental agility to scrap some of its plans, and readjust.

Clarifying “musts” and “shoulds” provides much-needed guidance. But it’s just as necessary to allow for course correction.

Stay in the Weeds

The MoSCoW Method can look a bit like a gantt chart: it plots out an entire project at the very beginning.

This big-picture approach goes against the agile process of creating increment during each sprint, reflecting then pivoting.

In order to be agile, teams need to keep the big-picture approach, but to focus on each sprint as well. The increment, feedback and reflection may alter the course.

In sum, the MoSCoW Method is a helpful tool for an agile team. But it shouldn’t be used like a compass. Some of the rigidity implicit in the MoSCoW Method really brushes against the agile methodology and could chart the team off course.

Have you ever seen that hilarious motto people have on t-shirts and mugs that says, “I can only please one person per day. Today isn’t your day. Tomorrow isn’t looking good either.”?

Ha ha, at least it’s honest. Determining our musts, shoulds, coulds, and won’ts is a skill we use in all the areas of our lives.

The MoSCoW Method provides a simple approach to prioritization for projects.

This simplicity allows a team and all the stakeholders to work collaboratively and chart a clear course at the beginning of a project.

But it’s not entirely perfect. When using MoSCoW, an agile team first and foremost needs to bear agile principles in mind.

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MoSCoW Prioritization

What is moscow prioritization.

MoSCoW prioritization, also known as the MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. 

  The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won’t-have, or will not have right now. Some companies also use the “W” in MoSCoW to mean “wish.”

What is the History of the MoSCoW Method?

Software development expert Dai Clegg created the MoSCoW method while working at Oracle. He designed the framework to help his team prioritize tasks during development work on product releases.

You can find a detailed account of using MoSCoW prioritization in the Dynamic System Development Method (DSDM) handbook . But because MoSCoW can prioritize tasks within any time-boxed project, teams have adapted the method for a broad range of uses.

How Does MoSCoW Prioritization Work?

Before running a MoSCoW analysis, a few things need to happen. First, key stakeholders and the product team need to get aligned on objectives and prioritization factors. Then, all participants must agree on which initiatives to prioritize.

At this point, your team should also discuss how they will settle any disagreements in prioritization. If you can establish how to resolve disputes before they come up, you can help prevent those disagreements from holding up progress.

Finally, you’ll also want to reach a consensus on what percentage of resources you’d like to allocate to each category.

With the groundwork complete, you may begin determining which category is most appropriate for each initiative. But, first, let’s further break down each category in the MoSCoW method.

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Moscow prioritization categories.

1. Must-have initiatives

As the name suggests, this category consists of initiatives that are “musts” for your team. They represent non-negotiable needs for the project, product, or release in question. For example, if you’re releasing a healthcare application, a must-have initiative may be security functionalities that help maintain compliance.

The “must-have” category requires the team to complete a mandatory task. If you’re unsure about whether something belongs in this category, ask yourself the following.

If the product won’t work without an initiative, or the release becomes useless without it, the initiative is most likely a “must-have.”

2. Should-have initiatives

Should-have initiatives are just a step below must-haves. They are essential to the product, project, or release, but they are not vital. If left out, the product or project still functions. However, the initiatives may add significant value.

“Should-have” initiatives are different from “must-have” initiatives in that they can get scheduled for a future release without impacting the current one. For example, performance improvements, minor bug fixes, or new functionality may be “should-have” initiatives. Without them, the product still works.

3. Could-have initiatives

Another way of describing “could-have” initiatives is nice-to-haves. “Could-have” initiatives are not necessary to the core function of the product. However, compared with “should-have” initiatives, they have a much smaller impact on the outcome if left out.

So, initiatives placed in the “could-have” category are often the first to be deprioritized if a project in the “should-have” or “must-have” category ends up larger than expected.

4. Will not have (this time)

One benefit of the MoSCoW method is that it places several initiatives in the “will-not-have” category. The category can manage expectations about what the team will not include in a specific release (or another timeframe you’re prioritizing).

Placing initiatives in the “will-not-have” category is one way to help prevent scope creep . If initiatives are in this category, the team knows they are not a priority for this specific time frame. 

Some initiatives in the “will-not-have” group will be prioritized in the future, while others are not likely to happen. Some teams decide to differentiate between those by creating a subcategory within this group.

How Can Development Teams Use MoSCoW?

  Although Dai Clegg developed the approach to help prioritize tasks around his team’s limited time, the MoSCoW method also works when a development team faces limitations other than time. For example: 

Prioritize based on budgetary constraints.

What if a development team’s limiting factor is not a deadline but a tight budget imposed by the company? Working with the product managers, the team can use MoSCoW first to decide on the initiatives that represent must-haves and the should-haves. Then, using the development department’s budget as the guide, the team can figure out which items they can complete. 

Prioritize based on the team’s skillsets.

A cross-functional product team might also find itself constrained by the experience and expertise of its developers. If the product roadmap calls for functionality the team does not have the skills to build, this limiting factor will play into scoring those items in their MoSCoW analysis.

Prioritize based on competing needs at the company.

Cross-functional teams can also find themselves constrained by other company priorities. The team wants to make progress on a new product release, but the executive staff has created tight deadlines for further releases in the same timeframe. In this case, the team can use MoSCoW to determine which aspects of their desired release represent must-haves and temporarily backlog everything else.

What Are the Drawbacks of MoSCoW Prioritization?

  Although many product and development teams have prioritized MoSCoW, the approach has potential pitfalls. Here are a few examples.

1. An inconsistent scoring process can lead to tasks placed in the wrong categories.

  One common criticism against MoSCoW is that it does not include an objective methodology for ranking initiatives against each other. Your team will need to bring this methodology to your analysis. The MoSCoW approach works only to ensure that your team applies a consistent scoring system for all initiatives.

Pro tip: One proven method is weighted scoring, where your team measures each initiative on your backlog against a standard set of cost and benefit criteria. You can use the weighted scoring approach in ProductPlan’s roadmap app .

2. Not including all relevant stakeholders can lead to items placed in the wrong categories.

To know which of your team’s initiatives represent must-haves for your product and which are merely should-haves, you will need as much context as possible.

For example, you might need someone from your sales team to let you know how important (or unimportant) prospective buyers view a proposed new feature.

One pitfall of the MoSCoW method is that you could make poor decisions about where to slot each initiative unless your team receives input from all relevant stakeholders. 

3. Team bias for (or against) initiatives can undermine MoSCoW’s effectiveness.

Because MoSCoW does not include an objective scoring method, your team members can fall victim to their own opinions about certain initiatives. 

One risk of using MoSCoW prioritization is that a team can mistakenly think MoSCoW itself represents an objective way of measuring the items on their list. They discuss an initiative, agree that it is a “should have,” and move on to the next.

But your team will also need an objective and consistent framework for ranking all initiatives. That is the only way to minimize your team’s biases in favor of items or against them.

When Do You Use the MoSCoW Method for Prioritization?

MoSCoW prioritization is effective for teams that want to include representatives from the whole organization in their process. You can capture a broader perspective by involving participants from various functional departments.

Another reason you may want to use MoSCoW prioritization is it allows your team to determine how much effort goes into each category. Therefore, you can ensure you’re delivering a good variety of initiatives in each release.

What Are Best Practices for Using MoSCoW Prioritization?

If you’re considering giving MoSCoW prioritization a try, here are a few steps to keep in mind. Incorporating these into your process will help your team gain more value from the MoSCoW method.

1. Choose an objective ranking or scoring system.

Remember, MoSCoW helps your team group items into the appropriate buckets—from must-have items down to your longer-term wish list. But MoSCoW itself doesn’t help you determine which item belongs in which category.

You will need a separate ranking methodology. You can choose from many, such as:

• Weighted scoring
• Value vs. complexity
• Buy-a-feature
• Opportunity scoring

For help finding the best scoring methodology for your team, check out ProductPlan’s article: 7 strategies to choose the best features for your product .

2. Seek input from all key stakeholders.

To make sure you’re placing each initiative into the right bucket—must-have, should-have, could-have, or won’t-have—your team needs context. 

At the beginning of your MoSCoW method, your team should consider which stakeholders can provide valuable context and insights. Sales? Customer success? The executive staff? Product managers in another area of your business? Include them in your initiative scoring process if you think they can help you see opportunities or threats your team might miss. 

3. Share your MoSCoW process across your organization.

MoSCoW gives your team a tangible way to show your organization prioritizing initiatives for your products or projects. 

The method can help you build company-wide consensus for your work, or at least help you show stakeholders why you made the decisions you did.

Communicating your team’s prioritization strategy also helps you set expectations across the business. When they see your methodology for choosing one initiative over another, stakeholders in other departments will understand that your team has thought through and weighed all decisions you’ve made. 

If any stakeholders have an issue with one of your decisions, they will understand that they can’t simply complain—they’ll need to present you with evidence to alter your course of action.  

Related Terms

2×2 prioritization matrix / Eisenhower matrix / DACI decision-making framework / ICE scoring model / RICE scoring model

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Customers like the ease of use, quality, value, and weight of the remote control. For example, they mention it's super easy to use, has a great strong laser, and is good value. They appreciate practicality, and comfort. That said, opinions are mixed on performance and battery life.

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Customers like the ease of use of the remote control. They mention it's super easy to use, connect, and install. They also say the pointer is easy to operate and stores like a pen in a shirt pocket or computer bag. The remote itself takes only seconds to set up and the USB/USBC attachment is easy. Some customers say the setup was automatic and it made the presentation so easy.

"...There are no screws to take off the battery, no programmable buttons , no features beyond what you would need to execute a powerpoint presentation...." Read more

"...worked on my older Mac and its PPT software right out of the box, no setup needed .Even came with a battery!..." Read more

"...It works fine just make sure you are not too far. Easy set up after I purchased my own. Not bad for the price plus the purchase of batteries" Read more

"...It made the presentation so easy , it was really nice.Would highly recommend to anyone who needs a presentation clicker." Read more

Customers like the quality of the laser pointer. They say it's a great product for class management, and works well across classrooms. Some customers also mention that the laser doubles well as a cat toy. Overall, most are satisfied with the quality and functionality of the product.

"...dongle itself stores in a magnetic recess on the product which is very secure and makes it easy to toss this into your bag without having to..." Read more

"This was a great purchase. It's well made , well featured and a great value!" Read more

"...The laser is also good . I do wish there was an option for a green laser because I tend to like those better...." Read more

"...The buttons are responsive, and the overall build quality is sturdy . It has definitely made my teaching more seamless and interactive...." Read more

Customers like the value of the remote control. They say it's an inexpensive clicker that works flawlessly.

"This was a great purchase. It's well made, well featured and a great value !" Read more

"This has been the easiest pointer/clicker to use and set up. Great value ." Read more

"...It's cheap and works great! Weird, right?" Read more

"...But if you are looking for a simple, yet cost effective clicker that gets the job done and at an affordable price this may be one for you to consider..." Read more

Customers like the weight of the remote control. They mention that it is not large or bulky, it fits in their pocket when not in use, and is super slim for a comfortable hold. They also say that it works fantastic and has a very long range.

"...recess on the product which is very secure and makes it easy to toss this into your bag without having to remember where you put the tiny usb..." Read more

"Small and light weight , easy to use and link up" Read more

"This clicker is easy to use and fits nicely in my hand ...." Read more

"The presenter us slim , fits in my pocket, is easy to handle, and the laser works perfect. It's cheap and works great! Weird, right?" Read more

Customers find the remote control useful for presentations, projects, and rehearsals. They also say it's perfect for teachers and makes teaching more seamless and interactive. Customers also say the remote is intuitive and a great buy for smaller scale presentations.

"...That said, the other features are great ...." Read more

"This was a great purchase. It's well made, well featured and a great value!" Read more

"This presenter is easy to hold. It has the basic and more important functions when showing a PPT presentation." Read more

"This is so helpful for me in the classroom . I can move around the room (important for Grade 2) while presenting a lesson/slideshow...." Read more

Customers find the remote control very ergonomic, not awkward, and easy to use and carry. They also say it's convenient and easy for them to know where their fingers are at when they need to click.

"This presenter is easy to hold . It has the basic and more important functions when showing a PPT presentation." Read more

"Easy to use...works great... convenient . Exactly what I wanted." Read more

"...With this remote, it is easy to walk around or stand wherever you like when you present...." Read more

"Use this as a cat toy. I like that it’s easy to hold and uses regular batteries. Light seems brighter than “cat” lasers.." Read more

Customers are mixed about the performance of the remote control. Some mention that it works well, while others say that it randomly stops working.

"...It does what it says it does, it does it well , and it doesn't try to be anything else." Read more

"...by this one. It worked on my older Mac and its PPT software right out of the box, no setup needed.Even came with a battery!..." Read more

"... None of these work . Instead of blacking out the screen, one button just types the letter "B" on the page...." Read more

"... It works fine just make sure you are not too far. Easy set up after I purchased my own. Not bad for the price plus the purchase of batteries" Read more

Customers have mixed opinions about the battery life of the remote control. Some mention that it lasts quite a while, uses regular batteries, and is easy to hold. Others say that it doesn't hold a charge and the clicker worked once before it died at the 31 day mark.

"...Even came with a battery ! Biggest problem is it's so small and light, it could be easy to lose." Read more

"...This product doesn’t hold a charge at all. I can’t get two wicks to burn before it dies. Takes forever to charge" Read more

"...I use it for virtual presentations. It takes a AAA battery . You can tell it is a bit flimsy but what do you expect for $10." Read more

"...is so fragile that just by pressing the buttons for usage the device would shut off and not work properly as if something came undone from the..." Read more

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Moscow Exchange MICEX-RTS

Ru000a0jr4a1, financial & commodity market operators.

End-of-day quote Moscow Micex - RTS 2022-07-08			5-day change	1st Jan Change
85.20	-0.13%		-.--%	-.--%

Aug. 26		CI
Aug. 20		RE

• Moscow Exchange MICEX RTS : 2Q 2024 Earnings presentation

2Q 2024 Earnings

Presentation

26 August 2024

Delivery on strategic initiatives in 2Q 2024 and beyond

- New Products -

• Seven new listed equities representing non-resource sectors of the economy became available on the Equities Market.
• 40 new non-listed equities were added to CCP-based OTC trading, which now features a total of 97 such equities.
• Six companies placed 10 DFAs issues of credit nature on MOEX platform, raising a total of RUB 6.4 billion.
• Datashop - a gateway to financial data, information and analytical products - was introduced.
• 9 new futures contracts were introduced on the Derivatives Market: five deliverables on Russian equities and four cash -settled ones on global equities, local & global indices.
• Another 8 cash-settled premium options on Russian equities are now available for trading on the Derivatives Market.

- New services -

• The mechanism for automatic carry-over of active limit orders from the main trading session to the evening session was introduced on the Equities Market.
• The maximum term for CCP-repo transactions is now one year across all modes, making liquidity management more flexible.
• MOEX launched IR Workshop, an entry-level educational program that helps to raise IR professionals and supports the IPO pipeline .

- New clients & partners -

• RAEX and ACRA assigned MOEX their highest credit ratings with a stable outlook, opening up new opportunities for the offering of fintech products.
• The total number of retail clients registered on the Securities Market reached 32.8 million. 1 The number of registered IIAs amounted to 5.8 million. 1
• In 2Q 2024, 102 corporates - including 15 newcomers - placed 189 bond issues, raising over RUB 1.6 trillion.
• On the Equities Market, 9 issuers - including 6 newcomers - held ECM deals (6 IPO + 3 SPO), accounting for nearly RUB 60 billion.

Source: Moscow Exchange.	2
1.	As of the end of July.

2Q 2024 summary of financials

	Operating income 1																							Operating expenses (excl. other operating expenses)
	RUB bln																							RUB bln																										33.9%
										+76.1%								+8.2%				28.3%				29.0%				28.4%	28.7%
										35.0						36.8																							+111.0%
							25.6	34.0																																	+27.5%
20.9	54%	57%	58%																																				12.5
44%																										9.9		9.8
43%																5.9					7.4
																												3.0
56%	46%	43%	42%			1.4					1.5		2.8			2.5					7.7
57%																								5.4		5.7
						1.6			2.9			1.6		4.3			1.7	1.6			1.8
			2Q 2023	3Q 2023				4Q 2023		1Q 2024	2Q 2024
													2Q 2023			3Q 2023				4Q 2023	1Q 2024			2Q 2024
		Fee and commission income				Interest and finance income															Cost-to-income ratio					Remaining administrative expenses2		D&A and IT maintenance
	EBITDA and EBITDA margin																				Net income											Personnel expenses
	RUB bln																							RUB bln
77.6%	75.7%	75.1%	74.9%																														37.9%	33.3%	33.9%
69.6%	25.1%				27.2%
										+58.0%								+0.6%																										+63.3%				20.1							+1.4%		19.6
										26.3				25.6
										25.5																													19.3
16.2	19.4					0.0								0.1		12.0				13.3							0.0								0.1
				-0.1			-1.2										0.0													-0.1							-1.0												0.0
			2Q 2023	3Q 2023				4Q 2023		1Q 2024	2Q 2024							2Q 2023			3Q 2023				4Q 2023	1Q 2024			2Q 2024
			Adjusted EBITDA margin				Adjustments 3		Reported EBITDA = PBT + D&A							Adjusted ROE				Adjustments 3					Reported net income

Source: Moscow Exchange.

1. Includes Other operating income, Interest income calculated using the effective interest method, other interest income, Interest expense, Net gain on financial assets at FVTOCI, Net gain on financial assets at FVTPL and Foreign exchange &

precious metals gains less losses.

3

• Includes Remaining administrative expenses are calculated as General and administrative expenses less D&A and Equipment and intangible assets maintenance.
• Adjustments are related to IFRS 9 movements in allowance for ECLs as well as other impairment and provisions.

Diversified fee and commission income

Fee & commission income performance		Fee & commission income breakdown
RUB billion		RUB billion

	2Q 2023	2Q 2024	Change	Change
	YoY, bln	YoY, %
Money Market	2.77	3.82	+1.05	+38.1%
Depository & Settlement	2.30	2.54	+0.24	+10.6%
Equities Market	1.62	2.39	+0.78	+47.9%
Derivatives Market	1.46	2.24	+0.78	+53.3%
Other markets	1.64	1.79	+0.14	+8.7%
ITSLOFI1	1.07	1.20	+0.13	+11.7%
Fixed Income Market	0.71	0.90	+0.19	+26.2%
Financial marketplace	0.36	0.66	+0.30	+83.1%
Total F&C income	11.93	15.54	+3.61	+30.2%

4%	Financial marketplace
6%	Fixed Income Market
8%	ITSLOFI 1
11%	Other markets
14%	Derivatives Market
15%	Equities Market
16%	Depository & Settlement
25%	Money Market

2Q 2023

2Q 2024

Source: Moscow Exchange.	4
1. ITSLOFI stands for IT Services, Listing and Other Fee Income. The line includes Information services, Sale of software and technical services, Listing and other service fees and Other fee income.

Operating expenses in 2Q 2024 (excluding provisions)

Major expense items

RUB million

															2Q 2023		2Q 2024			Change
																			YoY
	Personnel expenses							2,902.4		7,653.4	163.7%
	D&A and IT maintenance							1,606.6		1,764.8				9.8%
	Remaining administrative							1,397.5		3,046.1	118.0%
	expenses,1 incl.:
	•	Advertising and marketing costs				300.7		1,389.2	362.0%
	•	Taxes, other than income tax				165.8		293.6				77.1%
	•	Information services							85.3		182.1	113.5%
	Total OPEX								5,906.5		12,464.3	111.0%
	Headcount, number of employees EOP	Operating expenses
												RUB million
				+17.6%			+5.2%							+111.0%			+27.5%
									2,828													12,464
				2,522	2,586	2,687
	2,405								9,910
							9,777
																7,423	39%
												5,907	46%	42%
												42%
												51%						61%
														54%	58%
																58%
												49%
	2Q 2023	3Q 2023	4Q 2023	1Q 2024	2Q 2024		2Q 2023	3Q 2023	4Q 2023	1Q 2024	2Q 2024
														General and administrative expenses
														Personnel expenses

• OPEX for 2Q'24 increased by 111.0% YoY, largely due to the growth in personnel and marketing expenses.

• Personnel expenses growth of 163.7% YoY decomposes into: [1] 109.0 p.p. LTIP 2028 provisions driven by the stronger than expected fundamentals and the stock price performance, [2] 28.6 p.p. bonus provisions amid the low base effect, [3] 17.7 p.p. new hires and selective wage revisions, [4] 8.4 p.p. other factors.

• The employee headcount was up 17.6% YoY. New hires are primarily related to strategic business directions of market data and information services as well as the overall strengthening of our IT function.

• Advertising and marketing costs surged 4.6x YoY on the back of Finuslugi- related spending.

• The increase in taxes, other than income tax, is related to VAT.

• The 113.5% YoY growth in information services expenses is attributed to the Derivatives Market and gets reimbursed with its revenues.

• D&A and IT maintenance grew 9.8% YoY, while the D&A added 5.1% YoY. IT maintenance costs increased by 25.5% YoY. The rise in IT maintenance costs is due to the gradual implementation of the software & hardware renewal program.

• 2Q'24 CAPEX was RUB 2.06 billion. 6M'24 CAPEX amounted to RUB 3.12 billion. The updated FY'24 CAPEX guidance range of RUB 8-11 billion.

• We update FY'24 OPEX growth guidance to 65-75% YoY. The approximate split of this growth rate is:

- LTIP provisions 18-21 p.p.

- Personnel expenses (incl. bonus provisions) 15-17 p.p.

- Marketing spend (incl. Finuslugi-related)14-17 p.p.

- Other expenses 18-21 p.p.

1. Remaining administrative expenses are calculated as general and administrative expenses, less depreciation of property and equipment, amortization of intangible assets, maintenance of equipment and intangible assets.

NOT FOR RELEASE OR DISTRIBUTION OR PUBLICATION IN WHOLE OR IN PART IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA OR JAPAN.

• This presentation has been prepared and issued by Public Joint Stock Company "Moscow Exchange MICEX-RTS" (the "Company"). Unless otherwise stated, the Company is the source for all data and assumptions contained in this document. Such data and assumptions are provided as at the date of this document and is subject to change without notice. Certain industry, market and competitive position data contained in this document come from official or third party sources believed to be reliable but the Company does not guarantee its accuracy or completeness. The Company does not intend to have any duty or obligation to update or to keep current any information contained in this presentation.

• Neither the presentation nor any copy of it may be taken or transmitted into the United States of America, its territories or possessions, or distributed, directly or indirectly, in the United States of America, its territories or possessions as defined in Regulation S under the US Securities Act 1933, as amended (the "Securities Act), except to "qualified institutional buyers" as defined in Rule 144A under the Securities Act. Any failure to comply with this restriction may constitute a violation of United States securities laws. The presentation is not an offer or sale of securities in the United States. Moscow Exchange Group has not registered and does not intend to register any securities in the United States or to conduct a public offering of any securities in the United States.

• This presentation does not constitute an advertisement or a public offer of securities in any jurisdiction. It is not intended to be publicly distributed in any jurisdiction. This document is only being made available to interested parties on the basis that: (A) if they are UK persons, they are persons falling within Articles 19 or 49 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005; or (B) they are outside the United Kingdom and are eligible under local law to receive this document. Recipients of this document in jurisdictions outside the UK should inform themselves about and observe any applicable legal requirements.

This presentation is not a prospectus for purposes of Directive 2003/71/EC (and amendments thereto, including Directive 2010/73/EU, to the extent implemented in any relevant Member State and any relevant implementing measure in the relevant Member State) (the "Prospectus Directive"). In any EEA Member State that has implemented the Prospectus Directive, this presentation is only addressed to and is only directed at qualified investors in that Member State within the meaning of the Prospectus Directive.

This presentation is not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction.

• This document does not constitute or form part of, and should not be construed as, an offer or invitation for the sale or subscription of, or a solicitation of any offer to buy or subscribe for, any securities, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any offer, contract, commitment or investment decision, nor does it constitute a recommendation regarding the securities of the Company.

• The information in this document has not been independently verified. No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy or completeness of the information, assumptions or opinions contained herein. None of the Company, or any of its subsidiaries or affiliates or any of such person's directors, officers or employees, advisers or other representatives, accepts any liability whatsoever (whether in negligence or otherwise) arising, directly or indirectly, from the use of this document or otherwise arising in connection therewith.

• This presentation includes forward-looking statements. All statements other than statements of historical fact included in this presentation, including, without limitation, those regarding MOEX financial position, business strategy, management plans and objectives for future operations are forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance, achievements or industry results to be materially different from those expressed or implied by these forward-looking statements.

These forward-looking statements are based on numerous assumptions regarding our present and future business strategies and the environment in which we expect to operate in the future. Important factors that could cause our actual results, performance, achievements or industry results to differ materially from those in the forward-looking statements include, among other factors:

✓ perception of market services offered by the Company and its subsidiaries;

✓ volatility (a) of the Russian economy and the securities market and (b) sectors with a high level of competition that the Company and its subsidiaries operate; ✓ changes in (a) domestic and international legislation and tax regulation and (b) state policies related to financial markets and securities markets;

✓ competition increase from new players on the Russian market;

✓ the ability to keep pace with rapid changes in science and technology environment, including the ability to use advanced features that are popular with the Company's and its subsidiaries' customers; ✓ the ability to maintain continuity of the process of introduction of new competitive products and services, while keeping the competitiveness;

✓ the ability to attract new customers on the domestic market and in foreign jurisdictions; ✓ the ability to increase the offer of products in foreign jurisdictions.

• Forward-looking statements speak only as of the date of this presentation and we expressly disclaim any obligation or undertaking to release any update of, or revisions to, any forward-looking statements in this presentation as a result of any change in our expectations or any change in events, conditions or circumstances on which these forward-looking statements are based. Past performance should not

be taken as an indication or guarantee of future results, and no representation or warranty, express or implied, is made regarding such future performance.

Attachments

• Original Link
• Original Document

OJSC Moscow Exchange MICEX-RTS published this content on 26 August 2024 and is solely responsible for the information contained therein. Distributed by Public , unedited and unaltered, on August 26, 2024 at 11:23:08 UTC .

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Intraperitoneal programming of tailored CAR macrophages via mRNA-LNP to boost cancer immunotherapy

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Therapeutic strategies for peritoneal metastasis in solid tumors are urgently needed in the clinic. Programming chimeric antigen receptor macrophages (CAR-Ms) in situ offers opportunities for an unmet demand. However, potential intracellular domains (ICDs) for CAR design and their antitumor mechanisms for macrophage empowerment remain to be explored systematically. By developing a targeted mRNA-LNP delivery system for macrophages, we have investigated 36 CAR combinations to determine the impact of CAR-Ms on immune regulation in vitro and in vivo . In two solid tumor mouse models, intraperitoneal programming of CAR-Ms was shown to elicit robust adaptive immune activation and significantly synergize with PD-1/L1 therapy. Single-cell RNA sequencing (scRNA-seq) analysis revealed that CAR-Ms could reshape the immunosuppressive tumor microenvironment (TME) and boost the TCF1 + PD-1 + progenitor- exhausted CD8 + T cells (Tpex) population. Meanwhile, we found that tailored CAR-M with CD3ζ/TLR4 ICDs could favorably maintain proinflammatory phenotype and simultaneously upregulate MHC I and PD-L1 expression by perturbing NF-κB pathways. Moreover, the synergism between macrophage PD-L1 knockdown and CAR-M therapy highlighted the need to block the PD-1/L1 axis in antigen cross-presentation. In short, we developed an mRNA-LNP delivery system for intraperitoneal programming of tailored CAR-Ms in vivo and broadened understanding of both regulatory and feedback mechanisms for CAR-M therapies against solid tumors.

Competing Interest Statement

The authors have declared no competing interest.

Figure 2f and Supplementary Fig. 7 revised. Supplementary Table 1 updated.

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