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Making Failure More Productive
- Anjali Sastry
- November 18, 2014
Use Your Customers as Ethnographers
- Julie Wittes Schlack
- August 17, 2015
How to Market in a Downturn
- John A. Quelch
- Katherine E. Jocz
- From the April 2009 Issue
The Truth About Aging Populations
- Wolfgang Lutz
- From the January–February 2014 Issue
Why You Should Be Tracking Customer Surplus Value
- Felix Eggers
- Marco Vriens
- Rogier Verhulst
- Jason S. Talwar
- Avinash Collis
- May 29, 2024
Marketing in an Unpredictable World
- Duncan J. Watts
- Steve Hasker
- From the September 2006 Issue
How to Measure Inclusion in the Workplace
- Lauren Romansky
- Katie Brown
- May 27, 2021
Why We Are So Careless with the Things We Own
- Silvia Bellezza
- Francesca Gino
- December 02, 2016
Riding the Marketing Information Wave
- From the September–October 1993 Issue
Why You Should Allow Returns on Customized Products
- Gökçe Esenduran
- Paolo Letizia
- Anton Ovchinnikov
- March 09, 2022
“Actually,” She Said, “He Works for Me.”
- Karen Firestone
- April 09, 2013
Hidden Minds
- Gardiner Morse
- From the June 2002 Issue
The Flawed Premise Behind the Candy Crush IPO
- Tim Sullivan
- March 13, 2014
Building Your Own Brand Platform
- Julian R.K. Wichmann
- Nico Wiegand
- Werner J. Reinartz
- From the September–October 2022 Issue
Predicting Your Competitor's Reaction
- Kevin P. Coyne
The 3 Types of Diversity That Shape Our Identities
- Celia de Anca
- Salvador Aragón
- May 24, 2018
A Quick Guide to Value-Based Pricing
- Utpal M. Dholakia
- August 09, 2016
Customer Has Escaped
- Paul F. Nunes
- Frank V. Cespedes
- November 01, 2003
Selling on TikTok and Taobao
- Thomas S. Robertson
Understanding the Postrecession Consumer
- Paul Flatters
- Michael Willmott
- From the July–August 2009 Issue
Grupo Bimbo
- Jordan Siegel
- March 02, 2007
Pepsi-Lipton Brisk
- Thales S. Teixeira
- Alison Caverly
- September 06, 2011
The Fashion Channel
- Wendy Stahl
- June 01, 2007
Note on Funding Deep Tech Startups
- Karim R. Lakhani
- Peter Barrett
- Noubar B. Afeyan
- October 22, 2019
Land Rover North America, Inc.
- Susan Fournier
- September 01, 1995
Modeling Discrete Choice: Categorical Dependent Variables, Logistic Regression, and Maximum Likelihood Estimation
- November 07, 2011
Consumer Behavior Exercise (C)
- John Deighton
- August 25, 1995
Cyworld: Creating and Capturing Value in a Social Network
- Sunil Gupta
- Sangman Han
- November 07, 2008
General De La Rey and the Blue Bulls
- Michael Goldman
- July 09, 2008
Global Wine War 2015: New World Versus Old
- Christopher A. Bartlett
- Sarah McAra
- June 17, 2016
Identify the Industries--1996
- William J. Bruns Jr.
- Sharon M. McKinnon
- Jeremy Cott
- July 16, 1997
Innovation at 3M Corp. (B)
- Stefan Thomke
- Ashok Nimgade
- August 28, 1998
Philips: The Shift to Value
- Scott Johnson
- January 30, 2017
Ghia and Cleo Capital
- Paul A. Gompers
- Annelena Lobb
- March 30, 2021
A General Theory of Coolness
- Johnny Miles
- Ryan Hauser
- August 11, 2017
Cerveceria Polar: The Bear Awakens
- Sofia Esqueda
- Raquel Puente
- December 11, 2015
Consumer Behavior Exercise (D)
J.c. penney's "fair and square" strategy (abridged).
- October 31, 2013
Analyzing Consumer Preferences
- Robert J. Dolan
- March 16, 1999
Memorigin: Luxury Watches Made in Hong Kong
- Baniel Cheung
- Marcella Ho
- May 30, 2023
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COMMENTS
Find new ideas and classic advice for global leaders from the world's best business and management experts.
The third article of this special issue, 'The contribution made by Market Research Society's (MRS) journal to the history of market and social research', portrays the fascinating history of the IJMR. Written by Peter Mouncey, former Editor in Chief of the journal, the article offers an interesting account of the journal's evolution over ...
Moving walls are generally represented in years. In calculating the moving wall, the current year is not counted. For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available. Learn more
Market Research. T.J. Steenburgh, D.R. Wittink, in International Encyclopedia of the Social & Behavioral Sciences, 2001 1 Introduction. Market research consists of both academic treatises and practical approaches to the collection, analysis, interpretation, and use of data. When undertaken by academic scholars, the research intends to understand and explain the behavior of market participants.
Explore the latest full-text research PDFs, articles, conference papers, preprints and more on MARKETING RESEARCH. Find methods information, sources, references or conduct a literature review on ...
The current study used WoS to gather articles for analysis as it is a reputable source for identifying high-quality journals globally (Elaish et al., Citation 2023). The articles in this database are also well-organised in terms of research quality (Elaish et al., Citation 2023). Conducted in July 2023, this research extracted over 1000 documents.
Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.
The International Journal of Market Research (IJMR) publishes original research addressing key challenges in market research and insight. Since its founding in 1958 IJMR has been at the forefront of the development of new research methods, policy issues and understanding of consumer insight. IJMR strives to achieve impact through the relevance ...
The more recent research in this field departs from the neoclassical view that a market is an objective given of reality (Mele, Pels, & Storbacka, 2015), and studies "market creation" (Aarikka-Stenroos and Lehtimäki, 2014, Humphreys, 2010), "market (co)construction" (Read et al., 2009, Santos and Eisenhardt, 2009), "market driving ...
Research Article. Analyzing survey data in marketing research: A guide for academics and postgraduate students. James M. Crick School of Business, University of Leicester, ... Despite a market orientation having a positive and significant connection with customer satisfaction performance, this link was negatively and significantly moderated by ...