review websites list

33 Customer Review Sites for Collecting Business & Product Reviews

Published: July 10, 2023

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)

But if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the jump links below to navigate to the exact content you're looking for.

Table of Contents

• Customer Reviews & Their Benefits

Best Customer and Product Review Sites

Customer review sites for b2c companies.

• Customer Review Sites for B2B Companies

Customer Review Sites for Both B2B & B2C Companies

Other places for consumer reviews, customer reviews.

Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations.

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Benefits of Customer Reviews

There are two major reasons why customer reviews are important.

1. Customer reviews are a learning opportunity for your business.

Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey .

For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your business.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM . In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.

With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal

Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.

• Amazon Customer Reviews
• Consumer Reports
• Consumer Affairs
• TripAdvisor
• Google My Business
• Influenster
• HubSpot's App Marketplace
• FinancesOnline
• Compare Camp
• TrustRadius
• SoftwareWorld
• Salesforce AppExchange
• Better Business Bureau
• Facebook Ratings and Reviews
• Top Ten Reviews
• Your Own Website

1. Amazon Customer Reviews

Amazon was one of the first online stores to allow consumers to post reviews of products in 1995 , and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia , that is — then many people will look up its Amazon review before they decide to buy.

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What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.

Benefits of Amazon Customer Reviews:

• Amazon has over 300 million users who can see your review.
• Amazon's rating system is straightforward and easy to understand.
• Amazon offers a product ranking feature that rates your product's popularity.
• Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Wirecutter

Part of the New York Times, Wirecutter is an excellent resource for customers looking for honest, independent product reviews. All products go through rigorous testing by the Wirecutter team so readers can rest assured that their recommendations are legit.

From a business perspective, there isn't much you can do to influence ratings on this site, but it should encourage your brand to make its products the best they can be.

Benefits of Wirecutter:

• Reviews on Wirecutter are in-depth and highly researched.
• Although Wirecutter earns commission through affiliate links, they do not earn if readers return a product they recommended that they are dissatisfied with — keeping reviewers honest.
• Wirecutter gets about 12 million readers per month and serves as excellent promotion should your brand get chosen as one of its top picks.

3. Angi (Formerly Angie's List)

Geared toward U.S.-based service businesses, Angi is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.

It's free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's List to leave reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

• Reviews on Angi are typically of high-quality since users need to pay to use the site and can't post anonymously.
• Even though this is a paid subscription service, it's free to list your company on Angi.
• If a customer has a bad experience with a recommended provider, Angi will work with both the customer and the company to resolve the issue.

Have customers located in Australia? CHOICE is an independent, member-funded consumer advocacy website based in Australia. It independently evaluates products and provides detailed reviews to its members.

The bulk of its work involves consumer rights, exposing shady industry tactics, as well as providing product reviews. In addition, it allow members to rate and discuss specific products and services with other CHOICE members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

• Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
• Since Choice evaluates products and services independently, its reviews are unbiased.
• Choice has a "Choice Picks" page where you can see the best products that it recommends.

5. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it third-party verified.

While there is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

Benefits of Trustpilot:

• Over 500,000 websites are rated on Trustpilot.
• Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated four stars out of five.
• Trustpilot has advanced SEO features that help your website rank higher on SERPs when customers leave reviews for your company.
• Trustpilot can be integrated with Shopify, Magento, and MailChimp.

6. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.

Benefits of TestFreaks:

• TestFreaks has 100 million crawled reviews from over 15,000 sources.
• TestFreaks provides a content moderation team that analyzes content in over 20 languages.
• TestFreaks has an import feature where you can upload external customer reviews into its website.

Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie's List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected] .

While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service .

A lot of its content is free, but customers can become members for £10.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service.

Benefits of Which?:

• Which? offers more than 8,000 free reviews.
• Which? tests and reviews more than 3,600 new products every year.
• To prove that it's impartial, Which? provides a video that shows users how it tests and reviews each product.
• Which? is 100% independent. It doesn't accept freebies from product manufactures or retailers so its reviews remain unbiased.
• Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. There's also a "Brand Alert" feature that lets you know if a brand has a history of creating unsafe products.

8. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year! ) This is about as legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really good.

If nothing else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

• Consumer Reports has over 63 testing facilities — including its 327-acre auto test center.
• Consumer Reports has spent over $30 million on testing and rating products.
• The company plans to test more than 8,500 new products in 2021.
• There are over eight product categories to choose from — each having several subcategories within them.
• Consumer Reports provides an overall score for each product, so you know exactly how it compares to other products in its category.

9. Consumer Affairs

Consumer Affairs is a for-profit organization that reviews companies using an “overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

• Consumer Affairs offers a "trending" section where you can view its lastest and most popular reviews.
• Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
• The "Review Feed" feature allows you to research all of your customer reviews in one, scrolling feed.
• Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

10. TripAdvisor

If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip.

The key to a successful profile on TripAdvisor is making it as close to the top of the popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor , the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking:

"Quantity : Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay.

Quality : Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.

Recency : Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel's ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

• TripAdvisor has collected over 887 million reviews for eight million companies.
• TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
• The average TripAdvisor Plus member saves about $350 the first time they use their membership.
• TripAdvisor Business Advantage showcases your company's best reviews so customers see them first when reviewing your profile.

Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us money and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's clout in mind, instead of getting turned off by a business because of one bad listing.

That being said, it's still to your benefit to get a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.

Benefits of Yelp:

• Yelp has roughly 184 million monthly users worldwide.
• Anyone can sign up for Yelp and it's fairly easy for customers to leave a review — making it a good source of customer feedback.
• Yelp users are a tight-knit community. Active users will provide a lot of detailed feedback for your business.
• Research shows an increase of one star in your Yelp rating can increase revenue by 5-9%.

12. Google My Business

You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big way.

Google's Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

• Google is the world's largest search engine and controls over 90% of the search engine marketshare.
• Google can localize your review search, meaning it will only show results for businesses located in the area that you searched.
• It's free to create and customize your Google Business Profile. Setting up only takes a few minutes.
• Nearly 10% of Google's search algorithm is influenced by Google Reviews. The more positive reviews that you have, the higher your business will rank on SERPs.

13. Influenster

If you sell consumer products, Influenster is a review site you'll want to make sure you've covered.

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.

Benefits of Influenster:

• There are over six million users who are actively leaving reviews on Influenster.
• Influenster users have left over 50 million organic reviews on the website.
• Influenster sends its users "VoxBoxes" where they can test out new products for free.
• Influenster helps businesses create "sampling campaigns" where you send users a sample of your product then follow up afterwards to sell them the complete version.

Review Websites for B2B Companies

14. hubspot's app marketplace.

HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription.

The nice part about this customer review site is that it's categorized based on the product you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.

Benefits of HubSpot App Marketplace:

• There are more than 500 apps featured in HubSpot's App Marketplace.
• Product pages not only list reviews, but also pricing info, notable features, and account requirements for downloading each tool.
• Customers have the option to upvote reviews that they find helpful.
• The reviews on this site provide "quality ratings" for features like ease of use, functionality, purchase value, and customer support.

15. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month . It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition.

Benefits of FinancesOnline:

• FinancesOnline has roughly three million visitors to its site every month and over ten thousand detailed company reviews.
• The SmartScore system grades products on several factors including functionality, collaboration features, customization, ease of use, and more.
• FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business based on reviews, comments, and opinions that are posted on various social media channels.
• The "Verified Quality Seal" let's users know that a business or product is reliable and trustworthy.

16. Compare Camp

Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can help you pinpoint the exact software that's right for you. Not only does this site show you how other people feel about a specific product, but it also lays out the key benefits of the product as well as any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Camp provides you with a list of software categories to choose from. After you select a section, it gives you a description of the category along with a detailed list of product and company options. Compare Camp also explains any varying types of products within that section as well as the top features you should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you haven't purchased before.

Benefits of Compare Camp:

• Over 100,000 companies use Compare Camp every month.
• There are over 25 product categories to choose from, including CRM Software, Sales Software, eCommerce Software, and more.
• Each category provides a "Top 10" list of the best software available in that section.
• If you're not familiar with a product, each category provides a brief description of what the software is and why you might want it.

17. G2 Crowd

If your business sells software, you'll want to be sure you have a presence on G2 Crowd. Every month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.

Benefits of G2 Crowd:

• There are nearly 1.4 million reviews featured on G2 Crowd.
• G2 Crowd offers a video review option where users can record themselves leaving a review.
• When a customer leaves a review, you can see whether the customer is a verified user and how active they are on the platform.
• G2 Crowd allows businesses to request reviews from customers. This helps you build a pool of customer reviews for your company.

18. TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

• There are over 300,000 customer reviews posted on TrustRadius.
• TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
• TrustRadius reviews are more in-depth. On average, each review has more than 400 words.
• Each customer review is vetted by TrustRadius' research team and is evaluated for quality, depth, and detail.

19.  SoftwareWorld

SoftwareWorld is a dynamic software and services review platform that may help you showcase your products or services to a wider range of audiences, or a potential customer searching for the right solution. SoftwareWorld is a top-notch digital review platform that allows companies to get listed and showcase their products and services on the platform. It also enables users to freely navigate the categories and listicles to identify the software and services they may require. Some of the crucial categories that SoftwareWorld offers are accounting software, CRM software, ERP software, and LMS software.

SoftwareWorld allows customers (active or previous) to write reviews and share their experiences of particular products or services. They just need to register and sign in on the platform with their LinkedIn credentials to ensure review authenticity.

Benefits of SoftwareWorld:

• The platform incorporates 5000+ software and 2000+ services listed in more than 500 categories for users to explore.
• SoftwareWorld’s product pages include crucial details, starting with a detailed overview of the product followed by a category-wise feature listing, pricing section, and FAQs.
• It provides comprehensive buyer’s guides for vital categories to help users make selections with confidence.
• Unfamiliar with software? No worries. All the software pages have a brief introduction, enlightening what the software is and how your business may benefit from it.

20. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers.

GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees.

Benefits of GoodFirms:

• GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
• GoodFirms offers a discussion platform where customers can form an online community and talk about specific products and brands.
• GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
• When searching for a specific company or product, customer reviews can be filtered by device, location, and industry.

21. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you'll want to keep track of your app's ratings and reviews there.

Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

• There are over five thousand products that are listed in Salesforce AppExchange.
• This site features a live chat option where you can speak with someone if you have questions about a business, product, or review.
• Users in Salesforce AppExchange can comment, like, and report other customer reviews.

21. Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses.

A business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

Benefits of the Better Business Bureau:

• There are more than 5.4 million business profiles listed on the Better Business Bureau.
• As a government-sponsored organization, you can trust that its reviews are unbiased.
• Attaining your BBB accreditation shows that your business is reliable and trustworthy.
• Last year in the United States, BBB reviews were accessed more than 120 million times.
• 88% of consumers prefer to do business with a company that is BBB accredited.

22. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

Benefits of Glassdoor:

• There are about 90 million reviews, salaries, and insights listed on Glassdoor.
• Over 60 million people use Glassdoor every month to research a company or provider.
• Reviews are left by employees who have experience working with that company.
• When a company responds to a review, it shows you the name of the employee as well as their job title.

Similar to Glassdoor, Blind's platform provides a place employees can leave feedback about what it was like to work at a particular company — though it focuses on the tech industry. On the site, professionals can anonymously communicate with other members, ask questions, provide company insights, and get advice.

What sets Blind apart from its competitors is that it feels like you're dropping in on a water cooler conversation in your office rather than a standard review site.

Benefits of Blind:

• Employers can view discussions in real-time from verified employees.
• Get authentic, anonymous, and unfiltered reviews.
• Over 7 million users across 300,000 companies.

Manta is a marketing agency that also functions as a customer review site primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.

Benefits of Manta:

• Manta has data on 35 million businesses spanning across 149 countries.
• Every month, Manta adds 14,000 new listings to its website.
• It's easy to leave reviews on Manta. You just fill out a star rating and write a short description justifying your rating.

25. Capterra

If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

Benefits of Capterra:

• There are over 1.5 million validated customer reviews posted on Capterra.
• Capterra provides 800 categories to choose from as well as reviews for over 50 thousand products.
• Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
• Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool . Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback .

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

Benefits of HundredX:

• HundredX provides profiles for over 1,600 businesses spanning across more than 60 unique industries.
• HundredX offers incentives for users to leave reviews. Roughly 90% of its users participate on a regular basis.
• HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as you continue to grow your customer base.

Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for better or for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they're awesome, because they have enormous reach, and you have some — if not entire — control over these properties.

27. Facebook Ratings & Reviews

Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it like you can other parts of your Page.

Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

• There are more than 2.7 billion users who are active on Facebook each month.
• To collect reviews on Facebook, all you need to do is set up a Facebook Business Profile.
• 2/3 of Facebook users visit a local business's Facebook Profile at least once a week.
• Facebook is a platform designed for communication. This increases the chance of having productive conversations with those who leave a review for your business.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when you want to use them in your marketing.

Benefits of Twitter:

• There are over 300 million daily active users on Twitter.
• Twitter lets you communicate both publicly and privately with users. This means you can respond to customers on your feed, but also move the conversation to direct messaging if needed.
• Feedback on Twitter is very immediate. When customers want to voice an opinion about your business, they can do it almost instantly on Twitter.
• Twitter reviews are qualitative. You don't have to worry about an overall rating or satisfaction score when customers leave reviews.

30. Foursquare

Yes, people still use Foursquare. In fact, a ton of people are still using it: racking up 55 million monthly active users (MAUs) to be exact.

Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.

If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.

Benefits of Foursquare:

• There are over 55 million monthly active users on Foursquare.
• Over two million businesses are using Foursquare to connect with customers.
• Foursquare provides marketing tools for your business. You can give special promotions and discounts to existing customers as well as provide tips for new users who are visiting your business for the first time.

31. Superpages

Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a company that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and use the coupon links to get the same deals as other customers.

Benefits of Superpages:

• Customers primarily use the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many only be located in a few areas.
• Each company profile has a "view services" tab that explains exactly what the organization has to offer.
• Superpages provides a service that evaluates your brand's online reputation for free.
• Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your area.

32. Top Ten Reviews

It’s hard to resist a good top 10 list. Top Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range as well, touching on everything from mattresses to landscaping to laptops.

There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that particular moment.

Benefits of Top Ten Reviews:

• Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
• Each review has an "our verdict" section that summarizes the pros and cons of each product as well as whether or not the website would recommend it.
• For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
• Top Ten Reviews are very detailed. They have sections outlining the product's features, its specs, overall performance, user testimonials, and more.

33. Your Own Website

Finally, the one place where you have total and utter control: your website. It's an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?).

You could carve out a section of your website dedicated just to reviews and testimonials , and even include a form so happy customers can submit their unsolicited reviews.

But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

• You have complete control over the format and rating system for your reviews.
• You can dictate which reviews you want to publish on your website.
• Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The easy answer is all of them. The right answer is a little more subjective.

The best customer review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more you'll learn about your business and how customers feel about you.

Don't forget to share this post!

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Small Business Trends

26 business review sites where customers rate you.

Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. And central to review sites are customer reviews.

Best Business Review Sites

1. google my business, 2. bing places for business.

Bing Places for Business is the Bing search engine’s version of Google My Business. Consumers can leave ratings and reviews about a company. Local businesses, including businesses with multiple locations, can claim their listing and complete a profile to add their listings to Bing Places, all for free. Once verified, information will appear in Bing Local search and map results.

3. Facebook Ratings and Reviews

4. better business bureau, 5. amazon customer reviews.

Amazon has been allowing consumers to post reviews about products since 1995. Garnering a string of 4- or 5-star reviews on this leading online retailer’s site can help businesses generate many new sales and build a solid reputation. Business reviews also apply to any listing in Amazon’s Handmade section and to service providers in the Amazon HomeServices section.

7. Foursquare

8. homeadvisor, 9. yellow pages.

You can get a free business listing on Yellow Pages which enables businesses to manage the reviews placed on the site about their company. Yellow Pages has transitioned from paper to digital, and is now supporting businesses online with local marketing and reviews. While the yellow pages are no longer the heavyweight driver of new customers the way they were decades ago when print books ruled, make sure to claim your business there.

10. TripAdvisor

11. angie’s list, 12. trustradius, 13. opentable.

If you own or run a restaurant, registering on OpenTable will enable customers to make reservations and write reviews. Restaurants receive a star rating on OpenTable based on the number of reviews and the percentage of people who recommend the restaurant. Naturally, the higher the review rating, the better a restaurant’s credibility and online reputation.

14. PlanetRate

15. salesforce appexchange, 16. trustpilot, 17. glassdoor.

Glassdoor users can search reviews and ratings of more than 700,000 businesses around the world. Employees can also share what it is like to work for a company on Glassdoor. With candid and honest reviews about a business’s services, products, and what it is like to work for, Glassdoor can be an invaluable source for enhancing a company’s reputation with prospective employees.

Avvo is a business review site for attorneys. Consumers can review their lawyer for the benefit of other consumers and assign up to 5 stars. Avvo claims to include 97% of all lawyers in the United States in its database, and also lists them by practice specialty. All reviews are subject to approval by Avvo, which separately provides its own rating of 1 to 10, based on specified criteria.

23. FinancesOnline

24. merchant circle, 25. sitejabber.

Sitejabber is a site with online reviews of businesses which also lets customers get answers to questions from other customers and the business itself. After making a purchase, customers can leave their own feedback and get help resolving any issues that may arise.

Business Review Sites Comparison

Other Review Sites

What is a customer review.

Reviews create a sense of community around a brand, with customers often engaging in discussions and sharing experiences. There are various forms of customer reviews:

The Benefits of Business Reviews

Consumer trust, business improvement, enhanced visibility.

Positive reviews can significantly bolster a business’s online reputation. The algorithms of many review platforms promote businesses with higher ratings, making them more visible to potential customers. This increased visibility can drive more traffic to a company’s website or physical location, potentially leading to increased sales and growth.

Engagement and Customer Relationship Building

Informed decision making, 5 tips for leveraging business review sites, claim your business profile.

Once claimed, it’s essential to regularly update your profile. For example, posting about any new services, special events, or promotions can keep your profile fresh and engaging. It’s also a platform to showcase your business’s personality through photos and posts.

Encourage Business Reviews 

Remember to make the process as easy as possible for customers. Provide direct links to your review profiles in your digital communications.

Don’t Incentivize Reviews

Don’t write fake reviews .

Focus on authentic customer experiences and use negative reviews as an opportunity to show how your business responds constructively to criticism. Transparency and honesty in your online presence are critical to building lasting trust with your audience.

Respond to Negative Reviews

Do i still need my own website if i have review site listings.

You should always have your own company website. Some businesses use their Google My Business profile, Facebook page or other business review sites as a replacement for a website of their own. But this is not wise, for one simple reason: third-party sites are outside of your control.

Should I Display Reviews on My Website?

Do customer review sites help with search engine rankings.

Rather than focusing just on rankings, however, think broadly about “visibility”. Review sites give you more places to be found online. Too many small businesses are effectively invisible online. The more review websites your company appears in, with positive ratings, the better.

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We collaborate with business-to-business vendors, connecting them with potential buyers. In some cases, we earn commissions when sales are made through our referrals. These financial relationships support our content but do not dictate our recommendations. Our editorial team independently evaluates products based on thousands of hours of research. We are committed to providing trustworthy advice for businesses. Learn more about our full process and see who our partners are here .

Tired of Yelp? 14 Alternative Business Review Websites

If you're looking for another perspective, check out some other online review services.

Table of Contents

Modern consumers thrive on information. Before making buying decisions, customers routinely seek out the opinions and experiences of others to determine whether or not a company is credible and its products or services are worthwhile. Business review websites are excellent resources for consumers seeking information and often include business-specific tools to help organizations boost brand awareness and expand their marketing reach. 

While Yelp is perhaps the best-known business review website, it’s far from the only reputable one. We’ll explain more about business review websites and highlight 14 Yelp alternatives to consider. 

What are business review websites?

Business review websites collect customer reviews about the companies they do business with. These aren’t professional reviews, and they aren’t paid. They’re from actual customers sharing honest feedback.

For example, say you recently hired a local company to install a fence in your backyard. After the service is completed, you can review that company on a business review website. When you leave a review, you’ll often choose a letter or number rating. You’ll usually have the option to summarize your thoughts about the service you received.

By sharing your positive or negative experiences, you help other potential customers decide whether or not to use that company in the future.

Best Yelp alternatives for business reviews

Many consumers turn to Yelp when researching products and services. Additionally, small businesses use Yelp to boost brand awareness and enhance their local marketing strategy . However, Yelp isn’t the only game in town. Here are 14 Yelp alternatives that can help you generate positive online reviews and grow your business. 

1. Google Business Profile (formerly Google My Business)

Google Business Profile , formerly called Google My Business, allows you to list your business on Google Maps and appear in local search results. It’s free to list your business and information, such as your business location , hours and phone number.

You can also invite your customers to leave a review on Google. Collecting and responding to Google reviews shows you care about customer feedback; more reviews will help you rank higher in Google searches. To get started, set up and personalize your Business Profile on Google .

2. Facebook Page reviews

If you use Facebook ads for your business, you probably already have a Facebook Business Page set up. Your Facebook Business Page is a great place to stay in touch with your customers and share helpful information about your business.

It’s also an excellent place to collect customer reviews. Take advantage of this feature by turning on the ratings and reviews option in your Facebook Page settings. From there, invite customers to leave reviews sharing their experiences with your company.

3. Angi (formerly Angie’s List)

Angi is a major name in business reviews. As a platform for accurate information about local businesses from vetted users, Angi guarantees its reviews are legitimate.

Users pay a membership fee to access the site and write reviews, which are graded in letter form. Businesses that sign up with Angi can interact with members, establish a profile, and respond to reviews about their company. Businesses can also take advantage of deals and discounts when they sign up with Angi. Organizations can sign up for an Angi account online. 

4. Better Business Bureau

The Better Business Bureau is one of the most trusted names in business ratings and reviews. The BBB grades businesses from A+ to F based on several factors, including reviews, complaints, and business responses to reviews and complaints. The BBB is a trusted organization, and its ratings could significantly impact a small business. 

The accreditation process ensures that a business makes a good-faith effort to resolve customer complaints and respond to inquiries. This effort makes a business more trustworthy in consumers’ eyes. Accreditation (and its fee) can give a business increased exposure online, access to workshops and webinars, and much more. Visit the BBB online to start the accreditation process for your business. 

5. ConsumerAffairs

Collecting reviews for a business is just one service ConsumerAffairs for Brands offers. When a business signs up, it receives access to numerous resources, including articles on how reviews and a strong reputation can increase revenue, how to find brand ambassadors , and how to convert negative customer experiences into positive ones. Visit ConsumerAffairs for Brands online to create a business account. 

6. Foursquare

While Foursquare is best known for its check-in feature, businesses that claim their listings also give customers the ability to leave ratings and tips (reviews) for other customers.

If you sign up for Foursquare for Business , you’ll be able to access user analytics, add your own tips, and offer customer rewards.

7. Glassdoor

The unique thing about Glassdoor is that it allows current and past employees to rate the companies they work for. This is a vital tool for job searching, helping job seekers learn as much about a company as possible.

When you sign up for a Glassdoor for Employers account , you can read reviews of your company as a workplace and find quality candidates when hiring employees for open positions.

8. HomeAdvisor

This site is similar to Angi (in fact, they have the same parent company). It helps customers find and review professionals for home improvement projects. All reviews are verified and go through an extensive screening process.

If you are a professional offering home improvement services, signing up with HomeAdvisor Pro allows you to connect with HomeAdvisor users in your area looking for a specific service.

9. Judy’s Book

While it’s not free to add or claim your business on this site, the perks of Judy’s Book for Business are worth it. It’s free for customers to review your business directly on the site, but if you receive other testimonials through social media, email, letters or other sources, Judy’s Book allows you to post them on your business page at no extra charge.

When you add your business to Judy’s Book , you also get a free mobile listing, competitor tracking, a higher search engine ranking and much more.

Manta is a small business directory that helps local U.S. businesses connect with consumers and each other. While customer reviews are not the site’s primary function, they are one of its features. Visit Manta online to add your business. 

11. Merchant Circle

MerchantCircle aims to connect customers with deals, advice and price quotes from local small businesses. Its search functions are structured primarily by city and business category. By default, it ranks the listings from highest-rated and most frequently reviewed, working its way down.

The MerchantCircle Help Center has various links to articles to help new businesses get set up.

12. OpenTable

Although OpenTable was once just for making restaurant reservations, customers can now leave reviews and star ratings. When you search for restaurants, a list based on your search criteria pops up.

One of the first things you’ll notice is the star rating under the restaurant name, the number of reviews, and the percentage of reviewers who recommend the restaurant.

If you are starting a restaurant or want to get an established restaurant on OpenTable, sign up on the OpenTable for Restaurants page to start collecting reviews and increasing your reservations.

13. Superpages 

Unlike most other review sites, Superpages isn’t tied to a specific category or service. So, whether your business is a restaurant, plumber, nail salon, electrician or anything else, you can register it and begin collecting reviews.

This site also allows users to write in-depth reviews specific to your business’s category, making it easier for potential customers to find the review and, therefore, your business. Visit Superpages online to claim or manage your free business listing.

VendOp aims to connect people with vendors that best match their needs. Potential customers can search for vendors based on their needs and be presented only with vendors that provide those services, streamlining the search process.

The site also offers a community of real customers who share their experiences with vendors, so potential customers can better understand who they’re working with while helping other vendors improve their services. Visit VendOp online to learn how to use your LinkedIn account to sign up for this platform.

How can business review websites benefit your company?

Many businesses feel nervous at the thought of customers leaving them a review, but customer reviews can be a powerful tool for your company. Here are some of the ways business review websites can benefit you:

• Business review websites create social proof . If a customer is on the fence about purchasing from your business, they’re more likely to move forward if they receive a positive recommendation from a friend or family member. Positive reviews create social proof and help new customers feel comfortable doing business with you.
• Business review websites improve SEO . If you run a local business, you can’t afford to ignore business review websites. For example, receiving and responding to Google Business reviews will improve your business’s search engine visibility and increase the odds that local customers will find you.
• Business review websites help you provide better customer service . Nobody wants to receive a negative review from a customer, but it isn’t always a bad thing. If you respond to negative reviews and take steps to remedy the mistake, you could build more customer loyalty over the long run. And you learn valuable information about how to improve your business in the future.

Using business review websites to your advantage

Many companies rely on business review websites like Yelp to improve their reputation and visibility online. However, there are countless alternatives to Yelp to consider when seeking online reviews and business marketing tools. From Google Business Profile to ConsumerAffairs, these business review websites can help create social proof that your business is worth investing in. 

To encourage online business reviews from customers, consider offering incentives like online coupons or simply asking them to leave a review to help your company. Make it easy for customers to find your business on major review websites so they’re not inconvenienced by the request.

Sammi Caramela contributed to this article. 

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50+ Sites Where You Can Find Online Reviews for Businesses

Import reviews from different sources and manage them on one easy platform.

Online reviews for businesses are everywhere.

This list of over 50 online review websites illustrates how much we love reviews!

If you are a consumer or buyer, this list helps you find new sites to check out.

In case you are a business owner:

• Take notes and sign up for the relevant services.
• Keep an eye out for customer sentiment on these websites.
• See how you are doing compared to your competitors.
• Learn how to import reviews from the most important sites to your own website.
• Encourage your customers to leave more reviews on these sites.

Online Reviews For Local Businesses

Having reviews as a local business can significantly boost your local SEO efforts.

They help customers find local services and share their opinions.

These websites below are great resources for finding online customer reviews. 

Whether you are in your own area or in a new city, they help you find the best local businesses!

If you are a business owner, you should definitely sign up for some of these services.

This is no doubt the first place you will check when looking for reviews. After all, it’s the most popular search engine in the world.

Research shows that 63% of consumers read reviews on Google.

Be it a local business or online business, you can find the relevant info.

The best thing about Google is that you can search for reviews even when you don’t exactly know what business you want to find.

Just search for the type of business you are looking for, and voila! You got the locations, star-reviews, info on business, and much more.

Businesses can also add their contact details – either a landline or a number from a  VoIP phone service  that they can add to the Business information so that customers can call up and set an appointment right after checking out the reviews. 

Google covers basically every corner of the world.

As a business owner, getting more Google reviews should be one of your priorities, as it will help you get discovered and increase your search engine rankings.

Pssst…. You can add Google reviews to your website in just a minute with this simple free tool

Design Your Google Review Widget 💛

This works even if you don’t yet qualify for embedding a Google reviews badge .

And if you’re looking to get more Google reviews organically , you should start a free review campaign with Trustmary.

All you need is a Google review link , but that’s easy to copy-paste to Trustmary.

If you do this, you can have the following type of two-in-one widget on your website.

Benefits include:

• Build trust in new visitors
• Collect new reviews
• Adding review schema without coding

2. Bing Local

Bing is the second largest search engine and it functions like Google.

Businesses can list themselves to the local listing and start appearing in the local search results.

It includes a map that shows locations, just like Google does.

3. Yahoo! Local Listings

Yahoo Local Listings is another search engine.

However, it has no coverage in different parts of the world. 

If you are looking for places in Europe, you are out of luck. It is not very popular and people have not listed their businesses.

Yelp is also one of the largest review sites out there with 244 million reviews. The platform contains almost  245 million reviews and gets almost  180 million unique visitors  every month.

It helps you find the local businesses based on industry and category.

Yelp has received criticism for giving more visibility to negative reviews. Not nice, but it also helps businesses address the negative reviews in a professional way.

Request Yelp reviews from all customers to ensure you get a proportionate number of positive reviews.

5. TripAdvisor

TripAdvisor is the place to look when you are in a new city and would like to know the local specialties.

What I love about TripAdvisor is that you can search for the city and get all the information with one search!

You find the best restaurant reviews , things to go, hotels, and more.

The platform features around  860 million reviews on over 8 million businesses and reaches on average  463 million visitors  monthly.

Collect Tripadvisor reviews with Trustmary’s easy review forms.

6. Merchant Circle

Merchant Circle is a website for local businesses and their reputation management .

You can get reviews, respond to them, and update your own business page on the site.

It is also a social networking site for merchants, where you can connect with other businesses.

7. OpenTable

If you are looking for a place to eat, OpenTable is for you.

You can browse restaurants and search for available tables at your desired time.

There is also a mobile app, and the website even features blogs about the best places to eat.

However, the locations are very U.S. based. Finding restaurants in other countries can be difficult with this site.

8. Yellow Pages

Yellow Pages is the place for small businesses.

Customers can write online reviews much like in Yelp.

The review site also features city guides that introduce top picks of local businesses.

9. Citysearch

Citysearch is another U.S. based local business finder.

Choose a city and business type, and browse the different options.

Online Reviews For SaaS and Technology Companies

It can be tricky to navigate the world of software and technology companies.

What is the best tool out there for you? How much should I pay for such service?

In these situations, business review websites that have both customer and expert reviews are a great help.

While the customer reviews highlight user experience, the experts can compare and contrast different tools.

If you are in the tech industry and have not heard of G2… Where have you been?? It’s probably the most popular and authoritative business review site out there.

G2 helps you find new software tools based on your needs and write reviews for tools you use.

Only logged in users can post reviews. The reviews are often in-depth and include several questions.

And oh, if you have ever seen those badges on a website saying “High Performer”, “Top 50”, and so on?

Those come from G2. They also publish a list of the best software tools yearly.

Start proactively collecting G2 reviews to ensure good reputation.

According to a recent study, 70% of consumers said they would trust a third-party authentication provider to verify how trustworthy a site is.

73% would trust a trust badge or a trustworthy symbol from a third-party source.

Getting that Google reviews badge or other third-party badge on your site can be very crucial.

11. Capterra

Capterra helps businesses find the most suitable software tools.

You get to see reviews and compare features with alternative tools.

Users give star ratings for different aspects, such as features, customer service and usability.

It is easy to get an overview of the software tools by reading their Capterra profiles.

Get more Capterra reviews with Trustmary.

12. TrustRadius

Trustradius also specializes in software reviews.

You can browse reviews that have been submitted to the site, see business profiles, or go and compare two tools with each other.

There is a possibility to leave a video review , and the questions asked in review forms are quite creative. That helps with getting detailed answers.

13. Finances Online

Finances Online is a huge B2B software catalog.

The reviews are made by real users and experts.

Finances Online staff conduct research and use a special score system to evaluate software tools.

14. Compare Camp

Compare Camp includes software reviews from different fields.

The reviews are detailed and written by the editorial staff. You can find screenshots of software tools and break-down of the ratings.

The site also includes articles like “Alternatives to X” or “X and Y comparison”.

Cyberg has an extensive library of different tool reviews, including categories like SEO tools, video editing tools, payment systems and website builders .

Users can give a star rating or write a review for the tools featured on the page.

16. AlternativeTo

AlternativeTo is a review and recommendation site that lets you discover alternatives to software and apps.

Search for a brand and find out its competitors, and what people say about them.

17. Salesforce AppExchange

Salesforce AppExchange is actually a cloud marketplace, and reviews are just one feature of the platform.

It helps business customers find reviewed apps and consultants.

You can browse apps based on categories and your business pain points.

The key is that the apps are integratable with Salesforce.

18. HubSpot Apps Marketplace

Hubspot marketplace includes descriptions and reviews of Hubspot integration apps.

If you are using Hubspot in your daily tasks, it’s worth it to check out the connected apps on the marketplace.

Pssst… You can find Trustmary there, too! We have a native integration to Hubspot available.

19. GoodFirms

GoodFirms is one of the biggest review sites for service companies and software products.

On top of reviews, the website provides buyer’s guides to help with evaluating purchase decisions and understanding the products better.

You can get your business listed on the service and manage your reputation and lead generation via your business profile.

20. SourceForge

SourceForge is more than just a review platform but it also includes a great number of software tool reviews.

Reviews on SourceForge can be a valuable addition to your marketing efforts, as the platform hosts over 20 million monthly users.

The platform offers reviews from a more technical perspective as well, which is important for those who need to fit new products as a part of a broad SaaS stack.

21. SoftwareSuggest

SoftwareSuggest is a platform that offers software reviews and free consultation for those who want to find a suitable tool for their needs.

For businesses, getting listed is pricey. However, the service comes with additional services related to marketing and building thought leadership.

If you have an account, make the most out of it by requesting more SoftwareSuggest reviews .

22. Software Advice

Software Advice is another platform where customers can browse software reviews or get personalized recommendations from industry experts.

Make sure your Software Advice reviews are fresh!

GetApp.com lists some of the top-rated software already on its front page.

The platform ranks tools based on different factors, such as value for money or easiness of use.

Start collecting more GetApp reviews to keep your page up-to-date.

24. Sprout24

Sprout24 is a platform where SaaS businesses can purchase product reviews.

The review articles are very thorough and explain the benefits and drawbacks of each product, comparing it with competitors.

If you want to get more visibility for your SaaS brand, Sprout24 might be worth checking out.

But if you are a customer looking for authentic reviews, keep in mind that each article is written by skillful content writers. In addition to Sprout24, you should check out reviews on platforms like G2 and Capterra that host user reviews.

Niche Review Sites for Services

Most business review sites focus on products. But you need reviews for service, too.

You want to know whether the lawyer you hire is reputable, or whether the home renovation team can be trusted.

Here are some review sites that focus on specific services.

Attention! Some of these sites only apply to U.S. local service providers, or are otherwise restricted to local services.

We’ve also dived deeper into contractor review sites for US and EU -based contractors.

Zillow is the leading review site for all things real estate.

Whether you want to buy, finance, sell, rent, or renovate a house, you’ll find recommendations.

Mind that the provided services and listed houses are mostly located in the United States.

If you are a real estate agent or just an average Joe selling a house, collect Zillow reviews to boost your chances of getting a sale.

26. VouchedFor

If you live in the UK and need any advice on finances, VouchedFor is the choice.

You can get advice from vetted and reviewed financial advisors, accountants, or solicitors.

Finance professionals in the UK: make sure you are asking for VouchedFor reviews from your clients!

Avvo helps you find skilled lawyers in your area, but only in the U.S.

You can filter lawyers according to state, city or practice area.

Each person has client reviews and an overall star rating.

28. HomeStars

Canadians, this is for you!

Looking for local professionals for your next home improvement project?

HomeStars offers the best recommendations that help you find the right match, and you can even directly chat with them through the platform.

Professionals, don’t miss out on this customer acquisition channel. Get listed and collect HomeStars reviews as soon as possible.

Angi (which many remember by the name Angie’s List) is a review site that specializes in living and home improvement.

It promotes certified professionals for repairs, exterior and interior design, cleaning, pest control and other services.

The search is personalized for each customer. The website asks a set of questions and offers a solution based on that information.

You get quotes from the businesses and see reviews from the people near you.

30. HomeAdvisor

HomeAdvisor brings together U.S. homeowners and home improvement professionals.

It also provides an additional service True Cost Guide that helps consumers realize the average cost of a project.

As a professional, you should have HomeAdvisor reviews from your happy clients.

WebMD is an online news site for healthcare topics.

It also features a search for the best healthcare providers in your area (in the U.S.)

You can filter what kind of help you need, in which area, what kind of insurance you have, and evaluate practitioners based on reviews.

You can even book an appointment on the spot.

Review Sites For Online Shoppers and Consumers

Online shopping is a wild west full of scammers and crappy quality products.

Authentic customer reviews are the only thing that helps you recognize the good from the bad products.

No surprise here. Amazon has lots and lots of customer reviews for the products that are sold on the platform.

You know how it works: users can give a star rating and a written review for their purchases.

Etsy reviews are only relevant for people selling their products on Etsy.

In Etsy has its own review system and star seller rating, so learning that is key for doing well on the platform.

34. Trustpilot

Trustpilot is also one of the biggest and most important international review sites.

Trustpilot originates from Denmark and is now a global review platform that gets almost  1 million new reviews each month in over 65 countries. The platform is visited by  45 million  people monthly.

If Yelp is most popular in the U.S., Trustpilot is the leader in Europe.

The platform allows businesses to reply to their reviews, which offers a chance to manage the reputation of your business.

35. SiteJabber

SiteJabber is your average review site, but the specialty is a browser extension.

Whenever you search for a business on Google, you see the star rating as based on SiteJabber reviews.

36. Influenster

Infuenster not only collects reviews from online shoppers, but also gives personalized recommendations that help people find new products.

By becoming a member, users can get exclusive offers and samples.

37. Mouthshut

Mouthshut is the largest online review site in India.

It is meant exclusively for Indian brands and consumers, and covers basically all possible products and services.

38. Better Business Bureau

Better Business Bureau (BBB) is a platform that evaluates businesses based on their trustworthiness.

When a business fulfills BBB standards, it is considered a trustworthy business and promoted for consumers.

The site accepts consumer reviews, but it also includes editorial content, like scam alerts.

39. Planet Rate

Planet Rate states that you can review anything. In other words, you can find all kinds of products and services on this review platform.

Consumers can use their Facebook or LinkedIn profile to review brands, which makes the reviews more trustworthy.

By reviewing companies, users get points. After collecting enough points, they can get rewards like gift cards.

There’s a danger here, at least in my opinion. If people can collect prizes by writing as many reviews as possible, how likely are all the reviews genuine? 

Which? is a U.K. based paid service for consumers. 

The website writes product reviews, gives money saving tips and shares practical information.

Users can also chat about current affairs in the U.K.

41. Consumer Reports

Consumer Reports is another paid service for consumers.

The page lists reviews and ratings of all kinds of consumer goods. The admins test the products and give unbiased feedback.

The site also shares advice for consumers regarding everyday topics.

42. Consumer Affairs

Consumer Affairs lists companies by category and recommends their products and services.

You can find lists like “best mortgage lenders” or “best moving companies”, and compare the firms.

They collect reviews from actual consumers and base the listings on people’s opinions.

43. Top Ten Reviews

Top Ten Reviews is an online review site where you can find very detailed information about products.

The content team also publishes How to -articles, top picks and current deals.

Reviews for Reviews

Wait, what?

Yes, there are tools that help you recognize reliable customer reviews.

Reviews can be biased, too. That’s why these solutions help you avoid bad purchase decisions.

44. ReviewMeta

ReviewMeta is a tool for analyzing Amazon reviews.

The tool recognizes unnatural reviews and adjusts the product rating based on what reviews the tool deems as natural.

It is trying to fight against fake or biased reviews made by competitors or friends and family.

45. Fakespot

Fakespot is another review checker that protects people from believing in fake reviews.

It uses AI to identify fake reviews and trustworthy sellers.

Fakespot is available as a Chrome extension and mobile app.

Online Reviews For Apps and Games

Avid gamers and app enthusiasts, this is for you.

See these review websites for different mobile games and apps.

46. 148apps 

148apps features in-depth reviews of newest mobile games.

You can find top lists, tips and guides, and new releases.

47. AppAdvice

AppAdvice lets you know about the latest iOS app releases and recommendations.

48. FeedMyApp

FeedMyApp is a platform where you can find articles and news about new apps.

There are no user reviews, but rather editorial in-depth review articles.

Online Company Reviews

Company reviews are a big factor in employer branding and talent acquisition.

Glassdoor and Indeed are two of the biggest company review sites that help job hunters learn about employers.

If you are an employer, don’t wait until one of your ex-employees writes a bitter review on one of these sites. Be proactive and ask for feedback regularly , so that you can fix any pain points.

49. Glassdoor

Glassdoor is the ultimate website for job hunters.

It is specially aimed at employees to rate their employer, and job hunters to evaluate potential workplaces.

You must register to give reviews, so the chance for spam reviews is low.

Another employer rating service is Indeed.

It works in a similar way to Glassdoor, but the review form includes more questions and easy-to-use checkbox questions.

Social Media Reviews

Social media channels are often not regarded as places to give reviews. 

However, they are an important source of online business reviews.

Especially if you market your business on social media, that’s where customers leave reviews. You can use  social media management tools  to track these reviews and respond when appropriate.

51. Facebook

Facebook’s business pages have the possibility to request reviews , or rather recommendations, from customers.

Customers can either recommend or not recommend your business, and tell others why.

Outside of the official reviews… People also share their experiences and look for the best service providers in local Facebook groups.

Business owners: keep an eye on the groups, too.

Did you know you can also collect more Facebook reviews with a Facebook reviews link ?

If Facebook reviews are important for your niche, focus heavily on getting more regularly!

52. Twitter

Especially for tech companies, Twitter is one of the most important feedback channels.

That’s where influencers and users state their brutally honest opinions about businesses and products. 

53. Instagram

Even though Instagram does not strike as a review website at all, people do share their opinions.

Instagram seems to be by default a place where people share positive reviews and experiences with brands.

If you manage to get these mentions from your customers, you should definitely leverage that in your content strategy.

User generated videos and images are a prime example of effective social proof!

If you use TikTok, you might have noticed that many small businesses and entrepreneurs who are just starting out post about their work.

During the pandemic, we even witnessed some success stories where a TikTok user posted about their crafty creations, and suddenly everyone wanted to order the products.

TikTok does include reviews as well. You can find them in the comments section or as separate videos.

According to research, TikTok is used more and more as a search engine. Close to 10% of Gen Z prefer TikTok as a search engine.

Getting those important UGC videos and reviews to TikTok might be a quick way to generate customers.

55. YouTube

It is no news to brands that even smaller Youtube influencers have an effect on consumers’ opinions.

They send products for Youtubers to review, and “haul” videos are extremely popular. In these videos, usually young girls showcase their recent purchases from an online store.

What would be a more convincing review than a video where you can see for yourself how a product works and what kind of quality it is?

How about Your Own Website?

If you want to make a buying decision easier for your potential clients, consider showcasing reviews on your own website .

With Trustmary, you can import reviews from the top review sites to your own website and create a :

• Facebook reviews widget
• Google reviews widget
• Yelp reviews widget
• G2 reviews widget
• Capterra reviews widget
• TripAdvisor reviews widget

Additionally, you get to collect reviews yourself.

Just use the easy survey builder with made-for-you templates and distribute your form.

After you have imported or collected your customer reviews, showcase them with dynamic and elegant widgets .

Sign up today and see the great results! 👇

This concludes our list of online review sites. If you think the world of business reviews is lacking despite all the options, you have the chance to create your own niche review sites .

Once you do, let us know! 😉

Book your free meeting to learn how you can:

• Automate review collection
• Add reviews to website
• Measure customer satisfaction

With the same tool!

Why You Should Have Online Reviews

Let’s recap a few reasons why you should implement reviews as a part of your marketing strategy.

Consumers Trust Online Reviews

93% of consumers read online reviews before making a purchase decision.

Basically everyone.

Reviews from real customers give a more truthful image of a company than anything the company says.

All-positive reviews are not credible, though.

It’s a known fact that 4.2 through 4.5 is the best average star rating a business can have.

Your Brand Is More Credible

What if you wanted to learn more about a new brand, but you noticed that it has no customer reviews at all?

You would surely be suspicious about its legitimacy.

What kind of business has no reviews? Maybe one that has no customers…

On the other hand, a business who has lots of reviews is clearly popular.

Businesses that have over 200 reviews make twice as much revenue as businesses with less reviews.

Building a strong brand is especially important for SaaS companies, as the buying often takes place without any human interaction. The challenge to build trust in website visitors can be tough one to crack.

Luckily, using reviews allows bringing forward the voice of customer in an easy and trustworthy way.

Reviews prove your credibility and give potential customers insight into not only the intricacies of what your products offer but the quality of your customer service and more. At Wrike, we display customer reviews prominently on our website, in our marketing across social media, and so much more. There’s no wrong channel to use reviews to build credibility – they’re one of the best ways to market our brand. James DeLapa, Director of Digital Marketing, @ Wrike

Improved Search Results

Like mentioned before, having online reviews can help you with search engine optimization and get you better rankings on search engines.

That is because customer reviews are packed with relevant keywords without coming across as keyword stuffing.

Also, when people talk about you online, Google rewards you with better rankings.

Positive Reviews Signal Customer Loyalty

Okay, I admit it: maybe this title is a bit clickbait-y.

Writing one good review does not make someone a loyal customer.

But: Loyal customers are more likely to recommend your brand to others and leave positive reviews.

The most powerful “reviews” are the moments when your happy customers recommend your services to their friends.

Online Reviews Increase Conversions

When you showcase reviews on your website, the potential customers can feel more confident about making a purchase decision.

Imagine you come across a new website and see a great product you would like to try.

If you see someone endorsing the product, you feel encouraged to buy it.

From a business perspective, this means more and faster conversions and more sales.

We at Trustmary have measured the effect. We have noticed that showcasing reviews can increase purchases up to 67% .

Reacting to Reviews

The above statistics show it with numbers. It is important to react to reviews, especially when they are negative.

Even if a customer is unhappy, you still have a chance to win them back if you show that you care about their experience.

Be sure to fix the problems and produce a good experience in the end.

When you do that, you signal to other potential customers that you care about them. It’s also a good tactic to protect your reputation in case of fake negative reviews.

Remember that you are not doing it just for a show. Provide genuinely exceptional customer service even when no one else is watching.

Even if you are collecting reviews privately and you can choose not to showcase negative reviews, you should react to them.

Send a private email to the respondent if possible, and try to solve their problem.

Reacting to positive reviews is a good practice, too.

Show your customers that you appreciate their time and effort by responding with a short and sweet message.

See our tips for responding to negative reviews and responding to positive reviews .

The internet is full of websites and platforms where you can find reviews for businesses.

With Trustmary, you can import reviews from the most important platforms to your own website.

The review widgets help you showcase reviews in a way that does not go unnoticed!

And if you need more reviews , just send automated review forms to your customers.

Sign up for free and see how it works!

Further Reading 

• The Ultimate Guide to Gathering and Using Reviews
• Online Reviews: Statistics That Will Blow Your Mind [2024]
• Online Review Software – Guide to Finding your Match

Where can I find online reviews for businesses?

Online business reviews are everywhere: find the list of 50 sites above!

What are some of the best online review sites?

Google, Facebook, Yelp and TripAdvisor are the most popular online review platforms.

How to find online reviews for local businesses?

Google, Yelp, and TripAdvisor are the largest online reviews sites for local businesses. If you are based in the U.S., check out also OpenTable, Citysearch and Yellow Pages.

What are the best B2B and SaaS review sites?

G2, Capterra, TrustRadius, Finances Online and Compare Camp are review sites that you should definitely check out when looking for a new software tool.

How to get online reviews for my own business website?

By using Trustmary’s review software, you can import reviews that you already have on Google, Facebook, Yelp, Capterra, G2, or TripAdvisor to your own website. You can also collect customer reviews yourself and display reviews with dynamic review widgets. You can even get more Google reviews !

Trustmary team

• Google Reviews
• Facebook Reviews
• Tripadvisor Reviews
• Capterra Reviews
• Yelp Reviews
• Lead Generation Widgets
• Lead Generation Forms
• Lead Generation Pop-ups
• Social Proof Pop-ups
• Testimonial Widgets
• Trustmary AI
• Get Google Reviews
• Get Facebook Reviews
• Get Tripadvisor Reviews
• Get G2 Reviews
• Get Capterra Reviews
• Get Yelp Reviews
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• Get Video Testimonials
• Measure NPS (Net Promoter Score)
• Measure CSAT (Customer Satisfaction Score)
• Testimonial Forms
• Bigcommerce
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• Oxygen builder
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• Legal Overview
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• Contact Sales
• How to Add Google Reviews to Website (for Dummies)
• 8 Branded Google Review Widget Templates
• Embed a Branded Google Review Widget: Wix Edition
• Embed a Google Review Widget with Elementor
• Add Google Reviews to Squarespace – in 5 minutes
• How to Ask for Google Reviews: The Dos and Don’ts
• Authentic Review Generator: Why You Need One

Trustmary is the most effective way to convert more sales by improving digital trust.

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Community Support

Local Impact Awards

40 Awesome Review Sites to Fuel Your Business Growth

By Vishal Teckchandani | Sep 8, 2023 | Marketing | 17 min read

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Rebrand and resell AI-powered review management software to your clients

Table of contents.

• Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

• Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
• Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

• Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
• Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
• Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.

• Google Business Profile (formerly Google My Business) [the most popular general review site]
• Yelp (a widely recognized platform for local businesses)
• Facebook Reviews (integrates social feedback with online presence)
• TripAdvisor (for travel-related businesses and attractions)
• Yellow Pages (directory for local businesses)
• Angie's List (trusted source for local service providers)
• Foursquare (combines reviews with location-based features)
• Better Business Bureau (BBB) (focuses on business ethics and trust)
• Citysearch (local guide and business directory )
• Manta (showcases small businesses and services)
• DexKnows (local business directory)
• Superpages (directory for businesses and services)
• Trustpilot (trustworthy platform for various industries)
• Thumbtack (matches customers with service professionals)
• HomeAdvisor (connects homeowners with service providers)
• Zillow (reviews for real estate and property services)
• Healthgrades (reviews for healthcare professionals)
• Avvo (reviews for legal professionals)
• Houzz (reviews for home improvement professionals)
• RateMDs (reviews for medical professionals)
• OpenTable (restaurant reviews and reservations)
• Zocdoc (appointments and reviews for healthcare)
• WeddingWire (reviews for wedding-related services)
• Care.com (reviews for care and service providers)
• Trustpilot (a reliable review platform)
• Vitals (reviews for healthcare professionals)
• G2 Crowd (reviews for software and tech products)
• TestFreaks (product reviews and ratings)
• Fyt (reviews for fitness and wellness professionals)
• Cars.com (reviews for automotive services)
• Groupon (deals and local business reviews)
• DealerRater (reviews for automotive dealerships)
• ConsumerAffairs (reviews for various services)
• Indeed (reviews for job-related services)
• Capterra (reviews for software and tech products)
• Apartments.com (reviews for real estate and rentals)
• HomeStars (reviews for home service professionals)
• Porch (reviews for home services)
• TrustRadius (B2B software reviews)
• WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

1. google business profile (formerly google my business).

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

• High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
• Business insights: The platform provides data and insights into how users are interacting with your listing
• Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
• Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
• Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
• Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

• Social engagement: Facilitates direct interactions and personalized responses.
• Broad reach: Connects with a wide audience through social networking.
• Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

• Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
• Detailed reviews: Extensive user-generated reviews provide valuable insights.
• Community impact: Active user base fosters community credibility.
• Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

• Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
• Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
• Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
• Travel niche: Primarily suitable for travel and hospitality businesses.
• Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

• Ethical reputation: Focus on business ethics and trust.
• Accreditation impact: BBB accreditation can boost business reputation.
• North America: Limited to businesses mainly in North America.
• Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

• Consumer trust: Focuses on building consumer trust through verified reviews.
• Wide range of industries: Suitable for a variety of businesses and industries.
• Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
• Paid plans: Some features require subscription in paid plans.
• Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

• Local directory: Provides a platform for local businesses to reach their target audience.
• Trustworthy source: A trusted resource for finding local services.
• Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
• Diverse reviews: Reviews can cover a wide range of industries.
• Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

• E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
• Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
• Product-focused: Reviews tend to be product-centric.
• Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

• Product reviews: Offers in-depth reviews on a wide range of products.
• Consumer insight: Helps buyers make informed decisions based on real user experiences.
• Product-centric: Focuses mainly on product reviews.
• Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

• Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
• Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
• Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

• Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
• Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
• Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
• Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
• Specialized: Primarily beneficial for healthcare professionals.
• Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

• Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
• Certified professionals: Highlights certified trainers for quality assurance.
• Fitness industry: Relevant primarily for fitness and wellness professionals.
• Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

• Service focus: Specializes in home and local service providers.
• Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
• Membership fee: Requires consumers to pay for membership to access reviews.
• Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

• Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
• Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
• Market trends: Provides insights into software trends and user satisfaction.
• Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

• Diverse software categories: Offers reviews for a wide array of software categories.
• User-generated content: Empowers users to share genuine feedback and experiences.
• Easy comparisons: Allows side-by-side comparisons of software features and pricing.
• Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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The 25 Best Review Platforms

Definition | Benefits of Reviews | Best Platforms |

The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service.

Given that most consumers rely on user reviews to inform their purchase decisions, it’s hard to overestimate the importance of these review platforms for businesses.

What is a review platform?

A review platform is a site which collects user reviews of products and services and then displays them according to various filters such as star rating.

The purpose of the review platform is to highlight the experience of customers who have had hands-on experience with the product or service. Since it’s not always easy to take a company’s word about its products or services at face value, many consumers like to browse through user reviews before they part with their cash.

The review platform is, as such, an essential tool for both business owners and customers. It can make or break a company’s reputation and credibility, so it’s in the interest of business owners to ensure they provide a five-star service to their clientele.

While reviews aren’t everything, it’s hard to uphold a positive online reputation without them. Even if the reviews for the company aren’t 100% positive, more reviews inevitably leads to more exposure and increased visibility. This usually results in customer interest, which can usually be converted into sales.

What are the benefits of having customer reviews?

Customer reviews should form an integral part of your marketing efforts if you’re a business owner. If you neglect them, they can tear your business down by tarnishing your reputation, but if you nurture them they can skyrocket your sales and propel you to further growth and success.

1. Easier purchasing decision 

If you want to secure more sales, putting more time and effort into your marketing strategy seems like a wise course of action.

Yet, you don’t necessarily need to spend a lot of money or even that much time.

How is that possible?

Well, let’s just say that the user review should be seen as a powerful (and free) marketing tool that you should take advantage of.

The magic phrase here is social proof.

Reviews provide your product or service with a legitimacy that you won’t find anywhere else. That’s because the words come from your customer base.

This social proof can ease a customer’s concerns about the product on offer and perhaps even convince them to make the decision to purchase .

2. Better clickthrough rates 

As a business, you want your customers to not just show interest in what you have to offer but to make purchases.

After all, without sales, all the interest in the world won’t mean anything for your financial goals.

To improve clickthrough rates, star ratings are something you need to pay attention to.

While there are ways of using negative reviews in your favor, it goes without saying that glowing four, and five-star reviews are best.

These four and five star reviews will most likely boost your clickthrough rates, as customers will have a much easier time parting with their cash if they perceive the product as well-rated.

It’s much harder to convince someone to invest in a two-star product than a four-star one, so you should do your best to keep customers happy so you can shoot for the stars.

3. Trustworthiness

Businesses sometimes have a bad reputation.

Due to the amount of misleading marketing out there, and the number of cutthroat entrepreneurs who care about nothing other than sales, it makes sense that the average customer is reluctant to trust a company’s words.

That isn’t to say you can’t have an effect with your words; it just means that your words have more power if your customer base backs them up .

You could claim that your product is the best in its category and even have third-party testing to back up your claims, but if a few hundred people have bad things to say about it, then your sales will likely suffer.

You need to foster customer trust and loyalty by proving that you are sincere and responsive to customer feedback.  

4. Provides Useful Feedback

Without customer feedback, how can you improve upon the products/services you offer?

Reviews are essential for the improvement process, since they give you invaluable information that – if used correctly – can help you increase customer satisfaction going forward.

While it isn’t always easy to hear, negative feedback and criticism from customers are very useful.

Because it shows you if your product has any clear flaws or issues that need to be addressed. It’s very challenging to climb the rankings and get flawless star ratings if a lot of customers have drawn attention to the same problem.

As such, feedback, regardless of whether it is positive or negative, is essential for any business to grow.

What are the best review platforms? 

We’ve gathered together 25 of the best review platforms, so you know exactly where to go for real product feedback whether you’re a customer or a business owner.

These platforms all do a great job at presenting the user reviews in a way that’s easy to understand, and easy for you to browse according to various filters so you can quickly find the information you need to make a purchase decision or find out what customers are saying about your business.

1. Trustindex 

Trustindex is used by more than 20,000 businesses, as a platform to display customer reviews and increase sales.

If you’re having trouble finding the best way to proudly show off your five-star reviews and recommendations, then you needn’t look further. Trustindex offers a wide variety of widgets for popular review platforms such as Google, Amazon, and Yelp to help you boost your SEO ranking and customer trust.

2. TripAdvisor 

TripAdvisor is a review platform that focuses on the travel and leisure industry.

It’s ideal for holidaymakers and businesses in the tourism and hospitality sectors, looking to improve the overall customer experience.

The huge review platform receives an estimated 390 million unique monthly visits across its 49 sites, from customers and business owners from all over the world.

3. Google My Business

Google My Business is a service that allows customers to check out local business ratings, and business owners to manage their online reputation and visibility.

It’s an essential tool for business owners as it allows them to be found online and locally, especially if they focus on boosting their local SEO.

Given that most consumers use Google on a regular basis, it’s a great platform to leverage for visibility and for customers it’s easy to find out information about a business quickly.

4. Facebook

Facebook is first and foremost a social media platform facilitating social connections and conversation, but it is also widely used as a review platform.

If you set up a business page on Facebook, you can reach a lot of potential customers through the ‘shares’ and ‘likes’ you collect.

It’s currently estimated that there are around 2.89 billion active monthly users on Facebook, so this should dispel any doubts about the visibility you can achieve with Facebook reviews.

Amazon is one of the largest online retailers, stocking products from thousands of companies all over the world.

That makes it an excellent review aggregator, and a great website to visit to get an idea about a product or service from the customers themselves.

With an estimated 2.45 billion average monthly visits this year, you can’t argue with the importance of a site like Amazon for customer reviews.

Yelp is all about crowd-sourced business reviews, covering everything from dentists to hair salons.

As such, it’s a great review platform for service-based businesses and for consumers looking for the best price/quality nearby.

Yelp brings in around 178 million unique visitors every month.

7. Better Business Bureau

The Better Business Bureau, or BBB, is all about fostering customer trust by revealing what a business is really like.

This review platform is for discerning customers looking for a reliable company, and for business owners it’s an important platform to come across well on.

The BBB receives around 7 million monthly visitors every month.

8. Foursquare City Guide

Foursquare City Guide, as you might have guessed from the name, provides reviews about businesses locally in your city.

The app will give users personalized recommendations based on their preferences, so as a business owner you want to be one of the first local businesses to pop up for customers.

The platform receives around 3 billion global visits each month.

9. Yellowpages

Yellowpages is perhaps best known as the large catalogue which you turn to whenever you need to find a local business.

Through the review platform’s website, customers can write reviews and browse existing reviews to inform their purchase decisions.

Yellowpages has on average 60 million monthly visitors.

10. Trustpilot

Trustpilot is one of the most trusted online review platforms, with more than 500,000 companies in its database.

It’s a dedicated review platform that covers a variety of niches from health and fitness to clothing and even travel insurance.

As such, it’s a good website to rank well on if you have a niche business.

If you are looking for good Trustpilot alternatives read our article.

Angi, formerly Angie’s List, is an online directory which provides crowd-sourced reviews for contractors and businesses in your area.

As such, it’s a good review platform to perform well on if you’re an independent contractor or if you run a small local business.

The website receives around 10-11 million monthly visits.

12. Glassdoor

Glassdoor is the go-to website for finding information about businesses and what they are like to work for.

As such, it’s an important website for hiring future employees or for job seekers trying to secure their next position.

If you treat your employees well, you can rank highly on Glassdoor and boost your online reputation. There are around 67 million unique monthly viewers.

13. Choice Reviews

Choice Reviews is part of the Association of College and Research Libraries and gives users access to hundreds of thousands of academic reviews.

As such, if you’re in the education niche, supplying academic textbooks and the like, then you’ll want to make sure you rank highly on the website.

Which? is a UK-based website and magazine which is all about promoting consumer choice.

The brand presents various options to its customers based on reviews and ratings as well as in-house testing, so it’s a great website to be featured on.

15. ConsumerReports

Consumer Reports, formerly Consumers Union, is a nonprofit based in the US which serves the consumer through independent product testing.

The review platform conducts its own through research and testing to put products through their paces and provide customers with a detailed assessment.

The website targets every type of product from fridges to exercise bikes, and has an estimated average of 13 million unique monthly visitors.

16. Consumer Affairs

Consumer Affairs is a website built on the idea that ‘knowledge is power’.

As such, it’s a website that promotes transparency and seeks to get to the bottom of company’s claims about their products and services.

Covering an extensive list of business types and services, from insurance to movers, it’s a go-to review platform for many customers. It draws in on average around 4 million unique monthly visitors.

17. Citysearch

Citysearch is an online city guide that can provide holidaymakers and tourists with all the information they need to know about business in various niches in their destination.

For example, if you’re heading to Chicago and you want some pizza restaurant recommendations, you can use Citysearch to see the options along with user reviews and ratings.

It is considered to be one of the most popular local city guides in the US, helping around 11 million customers a month to reach a purchase decision.

18. Yahoo! Local Listings

While Google My Business is one of the most popular local business listing platforms, Yahoo! has its own rival service called Local Listings.

With this service, you can claim your business listing online and manage it to make it possible for customers to find you locally.

It’s a good platform to boost your local visibility, as on average Yahoo! receives 200 million unique monthly visitors.

19. Influenster

A review platform for influencing purchase decisions, Influenster aims to show customers reviews from ‘people just like you’.

The platform relies on modern metrics such as social media analytics to assess a product’s popularity across social media.

As such, it’s a good website for the young, modern consumer. It has around 2.5 million monthly unique visitors.

20. G2 

Not all products are physical, these days there’s a huge demand and market for software.

G2 is one of the best websites to head to for detailed reviews on software options, so if you’re a tech company or startup it’s a good website to rank well on.

There are around 5 million monthly visitors to the website.

21. TrustRadius

TrustRadius is another software reviews platform, so again, if you’re a tech company selling digital property to other businesses then it’s worth checking the site out.

There are around 1 million monthly visitors, which may not seem like much, but considering it’s a specific niche it’s a large audience for software companies.

22. Manta Business Reviews

Manta Business Reviews provides reviews for around 35 million businesses.

You can claim your business listing on the website to boost your visibility, and tap into the pool of customers that regularly use the website.

23. GoodFirms

GoodFirms provides reviews for service-based companies and software products.

If you work for, or run, a B2B (Business to Business) tech company then GoodFirms is a website you’ll want to look into.

The website receives around 700,000 monthly visitors.

24. HubSpot App Marketplace

HubSpot is a popular online marketing company, but it’s the App Marketplace we’re interested in for customer reviews.

Through the website, you can find out what customers have to say about your app or about an app you’re looking to invest in for your business.

It’s a reliable website that can help inform your app purchase decisions.

25. Capterra

Capterra is a well-respected website that brings software reviews to the masses. It refers to itself as the ‘world’s leading software reviews and selection platform’ which means it has a lot of clout in the software industry and it’s an invaluable resource to businesses in the niche.

As such, it’s an excellent review platform to aim for if you sell software to businesses or directly to consumers.

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Best Consumer Business Review Websites in Your Industry

This is the ultimate guide to   Consumer Business Review Websites.

In this guide we’ll show you the top 19 review websites, what type of businesses they are best for, and some unique features about each.

Let’s get started.

Did you know that more than half of business-goers visit an establishment within 48 hours of an online search?

According to BrightLocal, 70% of people read multiple reviews before choosing a business and only 53% consider patronizing a business with less than 4 stars. Clearly, online reviews have an influence on where people choose to shop.

It doesn’t matter if you own a small artisan coffee shop that relies on local foot traffic or a high-end spa that primarily gains customers from referrals. Local businesses of all types will benefit from having an active presence on more than one review website.

In this guide, we provide a comprehensive view of the top review websites, the characteristics of their user bases, and the different features and rating scales offered by each.

Jump ahead:

• Google Business Profile - A must for every local business
• Yelp - Great for organic local search
• Facebook - #1 social network
• Angie’s List - The home of home services. Membership required?
• Better Business Bureau (BBB) - A place for business owners to build trust and credibility
• CitySearch - Great for entertainment and hospitality businesses reliant on tourism
• Judy’s Book - Users can add you to their “books” which will help your business
• Merchant Circle - Be found based on price
• Superpages - Directory for anybody and everything
• Manta - For “mom and pop” shops
• Foursquare - Ideal if you rely on foot traffic
• TripAdvisor - Your customers travel to you
• Zomato - Restaurants, listen up
• Trustpilot - One-stop-shop for reviews, free for both sides
• PlanetRate - If your customers are looking for specific features
• DealerRater - Biggest auto-specific review site
• Cars.com - Popular shopping site for all dealers
• CarGurus - Value-forward shopping site for dealers in US, Canada, and UK
• Edmunds - Editorial powerhouse with some shopping activity

Google Business Profile (GBP)

A must for every local business

According to HubSpot , there are 70,000 Google searches every second. This equates to about 5.8 billion searches per day, making Google the most widely used search engine. An active GBP page is crucial for local business owners to increase their web traffic and engage with customers online.

While Google Business Profile offers many helpful tools for business owners to market themselves online, such as appointment booking and social posts, their review service is the stand out.  

Google uses a five-star rating system, with one star being the lowest possible score. Every business's average rating is readily displayed on their page next to the total number of reviews they’ve received.

Reviews have a maximum character amount of 4,000 and no minimum character requirement, meaning that many Google reviews contain no commentary at all. Reviewers have the option to edit their review, so if their experience was improved after the fact they can update their rating to reflect that. 

Google has a   detailed content policy   and reviews are monitored to ensure that illicit content and spam are removed. In addition, Google uses commonly used keywords to organize reviews. For example, if you search “BMW of Ramsey,” the keywords that pop up include finance, lease, and professional. Researchers can then click these terms to see reviews relevant to their needs. 

Google offers a variety of tools to help local businesses gain online traction. For a complete, comprehensive guide to your GBP page, please refer   here .

Great for local organic search

Yelp is one of the most well-known online directories, with   184 million reviews   across their platform. In fact, some search engines such as   Bing   and   Yahoo   have eliminated their own review feature and integrated Yelp reviews into their platforms. 

Users can choose to view reviews in different ways, like by highest rating or through the unique “Yelp Sort” feature, which lists reviews by specific quality factors such as relevancy and distance. In order to leave a review, users must set up a Yelp account, which they can do for free. There is no character minimum for Yelp reviews, but the max is 5,000 characters. Users are given a 30-day period during which they can update an old review. Yelp has strict policies in place to ensure reviews are authentic and accurately reflect the customer’s experience, and anyone has the ability to report reviews they believe violate these policies. 

Business owners can also create free Yelp accounts and update their profiles with contact information, business details, and photos. They can choose to respond to both positive and negative reviews publicly, or handle disputes over private messaging.  Yelp’s reporting feature displays data such as number of reviews received per month and what users do after visiting the page, like visiting the business’s website. 

If you own a business that requires reservations and appointments, Yelp offers a booking option which can be integrated into your Yelp page, making it simpler for customers who want to visit you. There are also paid options for businesses who want to go the extra mile in establishing their online presence. Advertising campaigns help boost listings to the top of search results, although they are clearly marked as “Sponsored Results.” 

Yelp provides a number of video clips designed to help business owners utilize the platform in its entirety. For example,   here   is a video of a business owner explaining how to respond to Yelp reviews.   Here   is another that teaches business owners how to update their profile. These resources may benefit business owners hoping to get the most out of their Yelp page.

#1 social network.

Facebook   has   2.5 billion active   monthly users, making it one of the most popular social media sites. While initially designed as a social networking site, Facebook has gained popularity among businesses as well. It provides a ton of potential for direct customer feedback and engagement through recommendations, posts, comments, and ads. Business owners can create free pages specific to their business. 

Facebook’s feature is a little different than other   business review websites . Only people with a Facebook profile are able to leave reviews, and instead of a rating scale, customers answer the question “Do you recommend this business?” After selecting yes or no, they can add comments, photos, and even tag the employees they worked with, if the employees also have a Facebook page. Posts have a character limit of 63,206. Who knows how they came up with that number - email us if you know!

Any Facebook user can leave a review or comment, and it’s not uncommon for businesses to receive unfounded feedback. Business owners should remain professional no matter how absurd a comment or review may seem. It’s especially important to be tactful when engaging with customers on Facebook since it is such a public and highly-used network, where threaded conversations are the norm. It’s not uncommon for anonymous Facebook users to support an upset customer in an argument with a business - it’s important not to let these threads spiral out of control. While particularly absurd reviews and comments can be reported, Facebook will only remove them if they directly violate   their content policy .

Beyond reviews and comments, Facebook has a lot to offer both small local businesses and large companies. Business owners can flesh out their pages with contact information, a list of services offered, photos, videos, and more. Facebook offers an appointment booking feature, direct messaging, and targeted advertisements to help businesses reach prospective customers. For more in-depth information on how to set up a Facebook Business page, please review our   guide . 

Angie's List

The home of home services. Membership required?

Angie’s List offers listings for local businesses in the United States. It is a popular site among home service providers, but currently features listings for more than 720 different types of services. There are certain industries that aren’t allowed to post their information on Angie’s List, including lawyers, restaurants, large utility companies, schools, hotels, and airlines. Setting up a listing is free and simple; business owners and service providers simply create an account and fill out the required information. 

Membership is required for consumers who want to use Angie’s List, and they can choose between a few different options. The free “Green” membership offers access to service providers, ratings, and verified reviews. The “Silver” and “Gold” memberships offer unique support tools, like access to the Angie’s List customer service team. They can help users compare prices, book appointments, and find a provider.  

Members also have the option to post reviews. According to their site, the five million Angie’s List members submit more than 60,000 reviews each month. This site grades on an A-F scale, rather than the standard star-rating. While Angie’s List keeps user data and contact information confidential, reviewers’ names are included with their review. This policy is in place to ensure that reviews come from actual customers who are posting about genuine experiences. Angie’s List also takes steps to ensure authenticity by background checking the businesses who advertise with them. For providers to win the “Super Service Award,” a badge on their profile indicating high levels of service, they must also pass a background check.

Beyond the usual review feature, Angie’s List has a complaint resolution team to help users and businesses work through their issues. When a negative review is posted, the team informs the business owner. Once the issue is resolved, the old review is sent back to the user so that they can update their feedback. If the issue is not resolved, the original review remains posted.

Better Business Bureau (BBB)

A place for business owners to build trust and credibility

The Better Business Bureau (BBB) is a nonprofit organization that evaluates business operations against a set of “best practices” for how businesses should treat customers. According to their website, their mission is to advance marketplace trust. The BBB never endorses businesses or products and they don’t offer any paid advertising options, as that would lead to an unbiased display of information. 

Business owners must apply to have a listing on the BBB. Once the listing is created, owners can claim their business profile and add additional information. Businesses become accredited when their practices meet the standards set forth by the BBB. They also receive a rating on an A-F scale. 

Any person can post a review on a BBB page, rating the business from one to five stars. A full history of past complaints and whether they have been resolved are listed publicly. These complaints influence a business’s accreditation status. 

City Search

Great for entertainment and hospitality businesses reliant on tourism

CitySearch serves as a local guide for dining, entertainment, retail, travel, and professional services in the United States. Their online directory has a search tool which allows users to research a type of business in a specific location. Search results are always determined by keyword and distance. 

CitySearch uses publicly available information to create their listings, which business owners can then claim. Business owners can also choose to set up their own profile. Once claimed or created, profiles can only be updated and edited by verified owners to ensure that all the information is valid. 

Any person can post a review on a business’s page, no membership required, using CitySearch’s thumbs up, thumbs down rating feature. Not only can users leave reviews, once a year they can vote on the “Best Of” list. The “Best Of” list highlights business in specific categories, such as “kid friendly restaurants” and “high end hair salons.” To provide extra insight for potential buyers, CitySearch integrates reviews from other websites into their platform. While they have strict review content guidelines regarding spam as well as potential conflicts of interest, they can only remove reviews that have been posted through their platform. 

Judy's Book

Users can add you to their “books” which will help your business

Judy’s Book is a searchable database that showcases information and reviews for a plethora of businesses and services. It currently has 11 million business listings, 4.5 million reviews, and 1 million monthly page views. The SocialSearch tool, which is their internal search engine, helps users find local establishments.

While Judy’s Book is free for consumers, business owners must pay to claim their listings. Paid membership includes access to local advertising and enhanced content, such as the ability to add media, search and keyword analytics, and more. 

Both members and non-members can leave a review; however, if a user does not have a membership, they cannot go back to edit a review after posting. To post a review, users “vote” either thumbs up or thumbs down and then leave more detailed feedback, if they wish. The website has auto-filters in place to weed out any fictitious or spam reviews. Judy’s Book also integrates reviews from other websites into their platform. 

Users are given the option to create “books” of their favorite and least favorite businesses. Since books are viewable by other users, having your business chosen as a favorite is a form of marketing. Another unique feature of Judy’s Book is their “kid score,” a 1-100 rating system of how kid-friendly an establishment is. 

Merchant Circle

Be found based on price

Merchant Circle is a listing site designed to help potential customers find the best local option by comparing price quotes for specific services. Currently, it has 100 million users and around 2 million business listings. 

Search results are arranged by the highest rating and most frequently viewed. Both users and non-users can rate and review businesses. In addition, reviewers can privately message a merchant instead of posting their review publicly.

MerchantCircle offers paid features such as marketing and analytic data and the ability to claim listings across other web listings, providing more uniform search results for consumers. 

Directory for anybody and everything

Superpages is another online directory with search results organized by relevance, ratings, or distance. Businesses and reviews are categorized by specialty, such as professional services, local contractors, and healthcare providers. 

A Superpages profile is free for consumers, and anyone with a profile can leave a review for a business. There is a character minimum of 100, with the option to add photos as well.

While business profiles are free, Superpages also offers paid features. There is a tool that allows business owners to screen for listing errors across multiple sites and then update any incorrect information. Their marketing solutions include additional SEO & SEM tools and social media advertising. 

For “mom and pop” shops  

Manta’s slogan is “The Place For Small Businesses.” They claim to be a listing site for mom and pop shops and other local businesses. Business owners can create and customize their listings for free. Manta also offers paid marketing features, through which businesses can run advertisements on Manta, build and design a website, and claim listings across the web.

Search results are organized by keywords first and then rating. Ratings out of five stars are clearly displayed on business profiles. Any person can leave a review and return to edit or update their comments at any time.  

Ideal if you rely on foot traffic

Foursquare is a social-networking app and website designed to help users find businesses. As of January 2019, Foursquare had 55 million active users . Any user can create a listing, however, only business owners can claim these listings to become the authorized page manager. In addition, there are options for chain establishments to manage their locations individually or as one brand. 

FourSquare may be most well-known for its unique “check-in” feature. The site offers incentives for users to check-in, or digitally declare that they’ve visited a location, encouraging them to be more active online. It also encourages users to leave more reviews.

The rating and review feature on Foursquare is based on a 1-10 number scale. Businesses are assigned a rating, not only from average of customer ratings, but based on an algorithm that accounts for direct feedback on the app as well as likes and dislikes from other social sites. Users can view the rating once they are on a business page, where they will also find more detailed information and what Foursquare calls “Tips.” Tips are both positive and negative comments that users post after their visit. Other users can then vote on whether they agree with the tip or not. For example, if a user posts a tip that says “great cafe, free wifi,” but the cafe owner recently got rid of the free wifi, another user can downvote this tip and state that the information is outdated.   

TripAdvisor

Your customers travel to you

TripAdvisor is a review site best-suited for businesses that attracts tourists, including restaurants, entertainment venues, museums, transportation companies, hotels, and other lodging accommodations. There are currently 6.5 million accommodation listings and around 350 million reviews on TripAdvisor, making it easy for customers to learn about previous guest experiences while planning a trip. The website is translated into 28 languages.

Official representatives of travel businesses can create listings for free. These listings appear on the TripAdvisor directory, as well as on other travel websites. There are four listing categories to choose from: hotels, restaurants, attractions, and vacation rentals. 

Any internet user can leave a review on TripAdvisor. Reviews are on a five-point scale, one point meaning terrible and five points meaning excellent. Reviewers are also prompted to list what time of the year they were travelling and what type of trip it was, such as a business trip or a family vacation. After the initial information is provided, reviewers are prompted to add photos and additional details, such as how well they slept and what type of extra amenities were offered. For those using TripAdvisor as a research tool, they have the option to compare businesses by rating as well as price quotes. 

Restaurants, listen up

Zomato is a review website and app specific to restaurants. Originally launched in Delhi, India, the website now has 1.5 millions listings across 24 countries around the world and 100 million active monthly users.

Business owners must create their restaurant listing, after which they can add details such as if their restaurant has wifi, a smoking area, happy hour, and vegetarian menu options. Table reservation and online ordering can be integrated into Zomato profiles, and business owners can also run paid advertising campaigns. Zomato users can filter listings by rating, cost, and popularity. Users can also toggle the results to be categorized by attributes of the restaurant, such as dine-in, take-out, or type of cuisine.

 While the general public can read reviews, diners must create an account to post a review. Dine-in reviews have a 140 character minimum, while take-out reviews do not have a character minimum. Both include a rating from one to five. Users are limited to one review per establishment but have the option to edit their content. Reviews that are older than six months often get deleted and, like most sites, Zomato forbids spam, fake reviews, and malicious content. 

One-stop-shop for reviews, free for both sides

Trustpilot is a listing site which services 65 countries, including the US. There are 83 million third-party verified reviews on the site. 

Trustpilot claims to be a one-stop-shop for online reviews. Both users and businesses can create accounts for free. After a customer completes a transaction with a business, they are sent an invitation to post a review. The invitation includes instructions that walk the customer through the review process. 

Trustpilot has strict legal guidelines surrounding review content to avoid spam and inappropriate content, with humans and robots screening every review to make sure the content is accurate. The website also offers insights for businesses on how to combat fake reviews.

If you customers are looking for specific features

PlanetRate is a listing site for virtually any industry. If a business owner can’t find their industry listed as a category, PlanetRate claims they will take steps to create a category and help get that business listed on their site. 

PlanetRate uses specific filters so that consumers can find exactly what they are looking for. For example, users can search for a doctor who takes insurance, or a gym with a parking lot. Customer reviews also help consumers with their search, as reviews include specific criteria ratings such as cleanliness of facilities and affordability.

For users to post a review, they must create an account. PlanetRate “verifies” users by linking their PlanetRate profiles with a personal Linkedin or Facebook profile. Ratings are done on a 1-10 scale and include written commentary as well. 

DealerRater

Biggest auto-specific review site

DealerRater coined itself the “gold standard” for car dealership reviews and research. Designed to help car buyers and sellers find the right dealership, the website also has car recall information and helpful tips for car buyers. 

Currently DealerRater attracts 14 million monthly users and has over 6 million customer reviews. 

Dealerships must claim their listing to be featured on DealerRater. They provide the option to syndicate review content for other websites such as the dealer’s website, Cars.com profiles, and Facebook pages. DealerRater keeps it personal, allowing customers to review and contact specific members of the sales team. It also allows dealerships to post their positive DealerRater reviews to Facebook, for added exposure. 

The review feature allows any person to leave a review, as long as they have not been employed or affiliated with the location for the past five years. Reviews have a 25 word minimum, and users are prompted to add a star rating, select employees, and select whether their feedback is for the sales or service department. DealerRater has an auto-filter to monitor content and eliminate spam; dealerships also have the option to report reviews that may violate the guidelines. In addition, DealerRater notifies dealers when they receive a negative review. 

Locations can also apply to become DealerRater certified, meaning they have taken additional steps with the site to prove their commitment to customer satisfaction. Once accepted for certification, DealerRater will provide these dealers with best practice training, closely monitor their reviews, and alert them when conflict resolution is needed. 

DealerRater also offers three options of paid membership, which come with additional benefits: DealerRater Connections, DealerRater Connections Plus, DealerRater Essentials for Independents (used car dealers). These memberships give business owners a two-week grace period where their negative reviews remain private as they attempt to resolve the complaint with the customer. Other solutions include personalized employee profiles and SEO tools. 

Popular shopping site for all dealers

Cars.com has around 30 million visits per month. It was created to help connect car buyers with car sellers, and customers can inquire about vehicles directly through the website. While both dealers and independent sellers can sell through this site, only dealers are allowed to be rated and reviewed. Dealership ratings are a calculated average of reviews from the previous 24 months, providing researchers with an up-to-date perspective. 

Anyone can leave a review, but only those who create a Cars.com account have the ability to save vehicles, receive price drop information, and get notifications on new listings. Previous employees and affiliates, such as employee family members, are prohibited from leaving reviews. Cars.com limits users to one review per dealership, and no spam, personal information, or illicit content can be posted. 

When leaving a review, the user will be asked to provide their reason for visiting the dealership - either new sales, used sales, or a service visit. Other information they are prompted to share includes whether they recommend the location and if they followed through with the purchase. They are required to leave an overall star rating, as well as a star rating for four categories: customer service, buying process, quality of repairs, and facilities. Reviews have a 25 word minimum that maxes out at 4,000 characters. 

Cars.com offers paid services for dealers, including vehicle advertisement and online performance analysis. Some additional features for car shoppers include vehicle history, a payment calculator, car comparison, and trade-in value tools.  

Value-forward shopping site for dealers in US, Canada, and UK

Cargurus is designed to help customers make informed decisions when buying a car. Available for shoppers in the US, Canada, and the UK, it is the most visited car shopping site among other third-party options. 

CarGurus has over 5 million car listings. Each includes the vehicle’s price, information about the seller, and CarGurus’ analysis of whether the deal is fair or not. All dealerships are notified when they receive a customer inquiry. CarGurus offers paid options including the dealer dashboard, which provides data to help price and sell more effectively, and marketing services. 

Customers are prompted to leave a review after interacting with a dealer through the CarGurus platform. In order to leave a review, they must agree that they have contacted the dealer, are not associated with the dealer in any way, and are not employed by them. CarGurus confirms this information by checking the users phone number or email address. If the contact information isn’t found in the dealer’s archives, they are not able to proceed. Each review goes through a screening to ensure the CarGurus guidelines are being met. Dealers can dispute reviews they believe are fraudulent. If the review is determined to be fake, the reviewer may lose permission to use the platform in the future.

Dealerships have the option to publicly respond to reviews, and other users can mark reviews as helpful. While all reviews remain on the site, only reviews from the previous two years are calculated into the overall score for a location. In addition, CarGurus gives out “Top Rated Dealer” awards annually to the dealerships with the highest-rated reviews.  

Editorial powerhouse with some shopping activity

Edmunds is another site that helps catalyze the car-buying process for shoppers and dealers. Their services include a car finder tool, a vehicle comparison tool, and a discovery tool that directly connects interested buyers to local dealerships. While the platform only receives about 300 reviews annually, Edmunds remains a valuable option for car shoppers and local dealerships. 

Reviewers select sales or service before posting their feedback. Once reviews are submitted, they will be screened by the Edmunds team prior to being published. After publication, reviewers can edit their feedback only once. Dealers are able and encouraged to respond to reviews. These responses go through the same screening process as reviews to ensure authenticity. Dealership ratings are an aggregate of their review scores from the previous two years. 

Beyond dealership reviews, Edmunds also has reviews for specific vehicles. The Edmunds team test drives cars and assigns them a rating from one to ten on a variety of categories, such as the vehicle’s interior, comfort, storage, and overall value. They also provide a list of pros and cons. Vehicle prices are listed according to their True Market Value (TMV), which makes it easy for buyers to compare dealership prices and make an educated decision. 

Now it’s your turn

While creating a listing on every business review site is unnecessary, staying active on Google, Facebook, Yelp, and a few industry-specific sites is vital for maintaining your online reputation. It’s equally important to respond to your reviews in a timely and thoughtful manner. Responses help boost your SEO, increase the numbers of reviews you receive, and even improve your overall rating. 

If the notion of answering all of your online reviews is intimidating, Widewail is here to help. We answer reviews on behalf of our clients and enrich our responses with SEO-boosting keywords. We only notify our clients when they receive a negative review, saving them time and energy that can be better spent with their in-person customers. 

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• Internet 20 Business Review Sites to Help Your Small Business

20 Business Review Sites to Help Your Small Business

• Trevin serves as the VP of Marketing at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 25 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc.

For small business owners, the word “reviews” is a mixed bag.

On the one hand, all of your happiest customers can talk about why they like working with you. On the other hand, your unhappy customers (everyone has a few) can talk about why they don’t like you. But reviews are an important part of growing your local SEO strategy.

And as every business owner knows, a happy customer will tell 10 people about their experience — and an unhappy customer will tell 100. So how can the average small business use reviews to improve their reputation online? Surprisingly, it has more to do with the review sites you use than any other factor.

These 20 business review sites are the perfect places to start for your company. You can use them to monitor your online reputation, reach more customers online, and keep track of what your customers say about you.

1. Angie’s List

But Angie’s List has evolved and kept up with their competition by offering free memberships to businesses, plus two paid plans for more invested service.

The main appeal of Angie’s List is that they stick up for the consumer.

In that regard, this review site has the odds stacked against you from the beginning. But Angie’s List also acts as an intermediary between customers and businesses, specifically with conflict resolution.

That means if you have a bad review , the site could wind up siding with you instead of an unfair customer. All in all, the best thing to do for Angie’s List is to run an honest, hardworking business.

And for small businesses like yours, that shouldn’t be a problem.

• 2. Better Business Bureau

The BBB now helps customers find businesses in any US region, and it has diverse users that are valuable to any company. Unfortunately, the BBB charges companies to join it. So if you want to be listed on one of the popular review sites for businesses, you need to pay.

It’s also worth noting that the BBB can’t tell you what to do as a business owner, but their recommendations and public reach can put pressure on you to make changes that the BBB would want to see.

That’s because you have to adhere to the BBB’s Code of Conduct , which is basically a more stringent version of US advertising and trade laws.

Still, getting a listing on the BBB can be a big help to your business — especially since you can display a badge on your site to show customers that you have integrity.

But ultimately, it’s up to you whether membership in the BBB — and accepting its terms of conduct — is worth your dollar.

• 3. Bing Places

Bing Places is a convenient service that lets you add your company’s name, address, phone number, and hours of operation to Microsoft’s Bing search engine. That may not sound like much, but Bing still controls a sizeable amount of the world’s search market share.

So even though they’re not Google, you’re bound to still get a few customers by adding your information to Bing. Plus, you can’t beat the price — which is nothing!

Bing also doesn’t require you to sign any codes of conduct, and they won’t make you change anything about your business unless you violate their reasonable terms of service.

With this listing, you’ll show up in Bing searches, Bing Maps, and other Microsoft properties.

It’s simply one of the best review sites to get your name out there, no matter where you operate.

• 4. Facebook

Facebook caters to more than 2.7 billion monthly active users.

Of all the review platforms on this page, Facebook gives you the widest variety of options and functionality.

With a Facebook page, you can directly address anyone who wants to know more about your business. Your customers can also leave you reviews, and if you want to respond, you can either do so publicly or by sending a private message.

That may sound incredibly involved — and it is. But it gets even better!

If you have the budget, you can also take out Facebook ads and promote your services among groups of people who are most likely to turn into customers.

So if you’ve found that your customer base is mostly men between 18-34 who live in your town, you can use Facebook ads to target them and double down on your best customer demographic.

You can also try to expand your audience by advertising based on interests, job titles, and other personal information. In other words, Facebook is one of the best review sites for you to reach the customers that you want.

• 5. Business Consumer Alliance

In fact, they mediate more than 30,000 complaints per year! They’re a California-based business that can help connect users with the right contractor for their project based on honest rankings and reviews.

You can also view recent scams to ensure that you choose the right contractor.

• 6. Foursquare

And while it may seem like Foursquare wouldn’t have a large user base — Facebook lets you do the same thing, after all — they still have 45 million users after a huge rebound in 2013. Now, Foursquare has a database of 75 million businesses around the world that helps people find what they want on the go.

In other words, if you have a physical storefront somewhere, Foursquare is a potential goldmine in foot traffic, especially if you’re in a city.

Foursquare recently launched a second app called Swarm , which gamifies local travel and businesses.

It lets users check-in at places, collect stickers, and earn points to beat their friends, kind of like Fitbit. With that in mind, you can use both of Foursquare’s properties to get more physical traffic to your company. Users can (and will) leave reviews about your business as well, but users tend to be focused more on their competition than your company.

And it makes sense — who wouldn’t compete for a sticker of a smiling cupcake?

That gives G2 Crowd a lot of clout with business owners, especially for startups.

If you’re a software provider, it’s critical that you look yourself up on G2 Crowd. They’ve collected more than 96,000 reviews for different products, so there’s a decent chance someone’s talked about yours at least once.

Unfortunately, there’s not much you can do to change someone’s review on this business review site.

It’s more for monitoring the overall sentiment toward your brand. But it’s still important.

And since the people who leave reviews are often informed, business-savvy individuals, you can typically take their objective criticism to heart.

• 8. Glassdoor

If you have negative reviews about your company, it’ll affect your ability to hire worthwhile talent.

In fact, it could make hiring significantly harder altogether.

Glassdoor has 30 million users with reviews of 540,000 companies. Altogether, they have 10 million reviews on their site – so if you’ve never looked before, take a moment to see what people might already be saying about your business.

On Glassdoor, you won’t be able to change any of the reviews someone’s already left for you, but it’s another way to see what people say about your company. Except for this time, you’re looking at reviews from past (or current) employees and interviewees.

This feedback is also valuable since it shows you what you can improve within your company.

It may not have to do with your product — but it still impacts your company’s future!

• 9. Home Advisor

They specialize in reviewing home services, so if you’re in plumbing, electricity, or a similar utility service, you probably already have reviews there! Home Advisor focuses primarily on residential customers, as opposed to companies looking to improve their work areas.

You can create an account on Home Advisor to either create a listing for your company or claim a listing that’s already made. On top of that, your listing will start to show in Home Advisor site searches, and you can opt to promote your business over your competitors just like with Google AdWords.

Overall, Home Advisor gets millions of visitors every month.

If you’re not already on it for your home services company, you should make it part of your priority business rating websites to join.

• 10. HundredX

You subscribe to HundredX to start using its service, and then you ask your customers to leave reviews as (or after) they work with your company. It’s marketed as a “listening tool,” which streamlines the review process for your customers.

That may seem counter-intuitive, but HundredX actually discovered that most reviews are positive when you make it easy on the customer. That means you hear more about what you’re doing well than what you’re doing wrong.

And if you do hear about what you’re doing wrong, you can fix it privately instead of having it broadcast across the Internet.

On the downside, it costs money. But on the upside, it’s incredibly effective.

Still, their business directory is the bread and butter of their business model.

It’s focused on small businesses, too, so you may already have a listing there without even knowing about it. If you haven’t claimed your listing yet, you can easily do it by looking up your business and clicking the “Claim” button.

That gives you control over your business’s information, but not the reviews that users leave. Still, that’s better than nothing.

And it gives you yet another listing on a business search engine, which increases the chance you’ll reach new customers.

• 12. Merchant Circle

But unlike Manta and Yelp, Merchant Circle also incorporates lots of ads. That makes the user experience slightly worse, which means Merchant Circle is probably one of the least-used business directory sites on this list. Still, it doesn’t hurt to claim a free listing and add your business information to the directory.

At the very least, it’s just one more way you can passively (and affordably) attract new leads.

• 13. OpenTable

Being one of the top business rating websites, it initially started as a way to streamline the reservation process, and it now includes customer reviews. Customers give ratings based on food, ambiance, service, value, and noise that are all averaged into a rating out of five stars.

It also gives you a place to lay out your menu, complete with pricing, so potential customers know exactly what they’re getting when they sit down at one of your tables. Again, this is only for restaurants — but since the foodservice industry relies so heavily on customer reviews, OpenTable can make or break a restaurant.

• 14. SiteJabber

That means you can probably find your business on here, even if nobody’s reviewed it yet.

SiteJabber wants to make sure they’re ready for any review about any business, so you could be on the site already and not even know it.

But the one major characteristic that sets SiteJabber apart from other business review sites is the kind of reviews it has. They’re overwhelmingly negative. Whether that’s part of SiteJabber’s culture or it’s just a coincidence for the hundred times we checked out the site ourselves, the one-star reviews just go on and on and on.

Most of the user profiles also seem to be short-lived, with only one or two reviews each.

So from a quick look at SiteJabber, it seems like the site where people go to leave reviews after they’re upset with a company, as opposed to leaving honest reviews.

Ultimately, it’s up to you whether you want to be on it — but if you sell a good product with customer service backing it up, you could be one of the few (or only) companies on SiteJabber to have a backlog of positive reviews.

Side note: We’re pretty sure the name “SiteJabber” refers to people talking about websites , as opposed to them wanting to punch a company in the face . But based on all the negative reviews, we could be wrong.

• 15. SuperPages

That means you can also claim or create a listing for free so people can find out more about your business.

SuperPages is more focused on helping their users find companies that work for them, as opposed to reviews. Users can leave reviews, but SuperPages works more like an old school phonebook than anything else.

All you have to do is set up a listing, add your business’s contact information, and you’ll start to show up in relevant SuperPages search results. You can also pay SuperPages to boost your listing above all of your competitors.

But depending on your revenue and how much you can actually earn back from SuperPages, it may not be worthwhile.

Regardless, it doesn’t hurt to set up a new listing on SuperPages.

• 16. TrustRadius

If you produce software as a service, this should be one of the main review sites for businesses that focuses on your directory listings.

You should have listings for your product and company, but you can also categorize your products to make sure people can find them without using the search function.

All in all, TrustRadius is a straightforward, simplified way to list your business online. And considering it doesn’t cost anything to get started, it’s an absolute steal for software companies.

While their focus may be on one country, many of their reviews — especially for apps and software — reach across the pond.

That makes Which? useful for just about any company in any industry, especially if you have a large-scope audience.

Which? also offers a lot of different services to help boost your brand’s profile, trustworthiness, and revenue, but those are mostly focused on UK customers.

So if you run an American business with a local demographic, Which? won’t work for you.

But if you’re a new startup that’s shooting for the stars, it’s a great fit for reaching new customers.

• 18. Yellow Pages

In fact, there’s a really good chance you already have a listing on Yellow Pages.

To claim it, you just need to look up your company in their directory — and pay.

There are a few problems with this. First, Yellow Pages creates individual listings for companies that move physical locations.

So if you’ve been growing as a company, you probably have multiple listings and only one of them is accurate.

Second, paying to claim your business is annoying, especially for new businesses that don’t have a lot of wiggle room with their budget. But the Yellow Pages still gets lots of searches every month, so it could be a worthwhile investment for your company.

Otherwise, you can periodically check on your business to make sure it’s listed there with positive reviews.

At first, Yelp focused on restaurants. But its incredible popularity allowed it to expand into other industries, and now it’s the most popular destination for consumer reviews on just about everything. If you haven’t already looked up your company on Yelp, you should do it immediately.

Yelp has more traffic than just about every other directory site out there, and it’s hyper-focused on local business.

You probably have a few reviews on Yelp already, even if you just started your company this year!

Yelp lets you claim your business quickly, and you can constantly keep an eye on what people say about your brand. After all, if it’s going to happen anywhere, it’s going to be Yelp. You can’t change their reviews, but you can at least learn from them.

You can even respond to them to show other customers that you’re dedicated to providing a positive customer experience.

That makes Yelp almost like a social network that connects businesses and consumers — like the Facebook of customer service. And if you ever want advice for how to connect better with your customers, Yelp has whole sections of their site set up to help you do just that.

If you want to monitor your brand, respond to reviews, and improve your reputation, Yelp is the place to do it.

• 20. LocalFX

This can ensure that users trust your business and that every contact comes to the right place — meaning you’ll never miss out on a lead.

Have you claimed your business listings yet?

If you’re waiting to claim your business listings on online directories, what are you waiting for?

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The Internet in Real Time

Ever wonder how much is going on at once on the Internet? It can be tough to wrap your mind around it, but we’ve put together a nice visual that’ll help! The numbers show no sign of slowing down either.

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• 1. Angie’s List
• Have You Claimed Your Business Listings Yet?

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12 Top Review Sites To Boost Your Ecommerce Business

Getting positive feedback on review sites can help maximize your business’s exposure online and help you grow your customer base.

Shoppers often rely on unadulterated opinions of former customers to judge whether or not they want to make a purchase. This makes online reviews a key factor in people’s purchasing journey—and it’s why there are so many review websites where customers go to share their experiences with both local businesses and national brands. 

As a small business owner, collecting customer reviews is one of the best ways you can build consumer confidence and expand your market reach. Here are strategies for getting business listings on different sites and getting as many positive online reviews as possible.

Benefits of customer reviews

Customer reviews benefit small businesses through the concept of social proof : The human tendency to base our decisions on the actions and opinions of other people. Specifically, consumer reviews can benefit businesses because they can help:

• Boost credibility. Eighty-four percent of shoppers report trusting online reviews as much as they do personal recommendations from their friends.
• Improve SEO. Since Google’s algorithm prioritizes webpages with consumer ratings, you can improve your search engine optimization ( SEO ) every time you collect customer reviews. The contents of these reviews also help you identify keyword phrases to include in your SEO marketing .
• Teach you about your own product. Reviews directly show you what customers think about your products, including the features they like and dislike the most. You can gain ecommerce insights just by reading what your clients have to say about your brand.
• Naturally generate content. Need a newsletter idea ? Feature some client testimonials, pulled directly from your own business reviews. 
• Improve your brand's reputation. Positive reviews help prospective customers view your company favorably and may even inspire people to make a purchase. For return customers, positive reviews can instill greater customer loyalty in your business.

Allow customers to leave product reviews on your store

Customers can rate and review products to help other people decide what to buy, and also provide valuable feedback to you.

11 review sites for businesses

• Shopify Product Reviews
• Better Business Bureau
• Yellow Pages

Every positive review—whether it’s posted on a popular review site or your own website—has the potential to boost your brand reputation. Still, there are certain third-party review sites worth prioritizing, since they get a lot of traffic and people already trust them. Here are 10 (plus your own) of the best review sites for online businesses.

When you set up a Google Business Profile (formerly Google My Business), you get placement on Google Maps. You also get a forum for Google customer reviews, where anyone with a Google account can leave feedback about your business. Given Google’s continued dominance in online search and the number of people who rely on Google Maps to get around and find local businesses, it pays to have a presence on its platform. You can solicit Google reviews by directing people to your Google business listing.

Yelp specializes in local search, so it’s particularly useful if your business has a physical location. But even if you work exclusively in ecommerce, Yelp reviews improve your online visibility. That’s because Yelp devotes a lot of attention to search engine placement, so your Yelp listing might show up in a search result ahead of your own website. Yelp encourages you to set up a business profile and let active Yelpers organically review your company. 

3. Facebook

Facebook is known for connecting family and friends, but it also functions as a review site for businesses. You can create a Facebook page for your business and encourage people to like your page and leave reviews. 

4. Shopify Product Reviews

While review sites offer value, there may be no better place to feature positive reviews than within your own ecommerce store. The Shopify Product Reviews app and the Shop App both let you display client feedback directly on your Shopify online store, providing on-the-page social proof to interested buyers. The app lets you publish, hide, filter, and manage reviews quickly and easily. It also lets you add review scores to your Google search results.

5. Trustpilot

Trustpilot lets users write reviews about individual products and companies as a whole. This helps it stand out among business review websites, which typically only feature one of these review categories. Trustpilot operates on a paid subscription model, but even its free tier offers Shopify integration .

6. Better Business Bureau

The Better Business Bureau (BBB) is a nonprofit organization that rates companies on an A to F scale, and it offers accreditation, for a fee, which signals to consumers you’re an honest business. These ratings and accreditations can show whether a business is reliable and trustworthy, and whether it proactively addresses customer complaints . The Better Business Bureau’s own research says 88% of consumers said they were more likely to purchase from a business if it had an A+ or A rating, 78% of consumers said they were more likely to purchase from a business if it displayed a BBB Accreditation seal, and 68% of consumers said they were less likely to purchase from a business if it had an F or D rating.

If you sell on Amazon, reviews are of paramount importance. Positive Amazon customer reviews can push your product to the top of a product search page, while negative reviews can relegate you to the bottom. Note that Amazon forbids the practice of offering people rewards for their reviews. One way to get more reviews on Amazon is to make a high-quality product and aggressively price it to gain market share. Later, when you’ve amassed a large number of reviews, you can consider raising your price to improve your profit margin.

8. AliExpress

AliExpress is a Chinese online marketplace with a growing presence in the United States. It is known for rock-bottom prices, which draw bargain shoppers. AliExpress is much like Amazon in that reviews can boost your listing on search results pages. AliExpress reviews tend to be shorter than those on Amazon, which may incentivize happy customers to quickly type a few words of praise.

Angi (formerly Angie’s List) specializes in local businesses and the service industry—think contractors, music teachers, and caterers. If you exclusively work in ecommerce, you may not need an Angi profile, but if you provide services or operate within a specific local area, a listing may help. Angi charges site visitors a fee to access its review listings. This means you can only request customer feedback from Angi subscribers.

10. Foursquare

Foursquare allows users to “check in” at a local business. It also provides a forum for customer reviews, which can be given on a scale of 1–10. While Foursquare reviews may not directly boost ecommerce sales, they can definitely improve the visibility of your brick-and-mortar locations. Its default view presents businesses in order of their customer ratings, so keeping a high score boosts your presence on the platform.

11. Yellow Pages

Long before online review sites transformed the retail market, shoppers found business by searching the Yellow Pages, a massive print directory that was delivered for free to people’s homes. Today the Yellow Pages name lives on in an online directory. Like Foursquare and Yelp, yellowpages.com (also called YP) emphasizes local listings and includes map views. If you’re rated by the Better Business Bureau (see item 6), you can feature that on your YP listing. You can also indicate how long you’ve been in business and how long you’ve been listed in Yellow Pages.

How businesses can get more online reviews

• Ask past clients
• Encourage video reviews
• Embrace niche review sites
• Offer incentives

Asking people to leave you reviews on sites is a marketing strategy in and of itself. Here are four strategies for gaining positive ecommerce reviews .

1. Ask past clients

One of the best review-generating strategies is also among the simplest. Reach out to past clients via email newsletter , text, or phone, and ask them to review your business. Make it easy for them to do so by sending a link that takes them right to your review page.

2. Encourage video reviews

Some clients struggle to summarize their customer experience in written word format, but they may be happy to record themselves talking and leave a video review. Sites like Amazon encourage video reviews, so you can remind your clients that it’s up to them to decide what format they want to use to leave feedback about your business.

3. Embrace niche review sites

Rather than rely on general purpose sites like Google, you can focus on sites that cover your particular niche industry. Think of musical equipment reviews on Sweetwater, or pet supply reviews on PetSmart. You can also encourage engagement by joining forums like Reddit, where users may talk about your business. Although Reddit does not contain formal reviews, it hosts communities of like-minded people open to recommendations; you may have fans on there who welcome the chance to sing your praises.

4. Offer incentives

You can offer past customers incentives (like a discount on their next purchase or a free item) if they leave you a review. This helps, as 73% of consumers say an incentive would make them more likely to leave a review. Ethically, you should offer the same incentives for any review, whether positive or negative. It’s unethical for businesses to only offer rewards for five-star reviews. Note that some sites, notably Yelp and Amazon, discourage soliciting reviews in any form. But generally, asking for a review—and not dictating what you’d like the review to say—is OK to do.

Review sites FAQ

Why are reviews effective.

Reviews are effective because they offer social proof about your business. Many potential customers rely on reviews from real people who’ve done business with you in the past to gain confidence before they purchase your product or service.

Should businesses respond to reviews?

AYes, it’s wise to respond to reviews, both positive and negative. Responding to your customers on review sites demonstrates you are actively engaged in your business and care about the client experience. It also helps forge a more personal connection between you and those customers, and this can lead to repeat business.

What if someone leaves a false review?

Fake reviews are a scourge of small-business owners, and they must be dealt with quickly before they can spread. Immediately report these reviews to platform moderators on the specific review site and follow up with them until the fake reviews are taken down.

What should be avoided when asking for reviews?

When asking for reviews, avoid asking for specific language or star ratings. Reviews should reflect the customer’s honest opinion, not the business owner’s.

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Top 10 Consumer & Business Review Websites

• April 25, 2023

Consumers and businesses rely heavily on reviews to make purchasing decisions correctly. No doubt, with the plethora of business review sites available, it can be challenging to identify the best websites to use. In this blog post, we will discuss the top ten consumer and business review websites to help you make an informed decision.

💡 Reviews Matter: Reasons Why You Should Not Ignore It

In the age of the internet, online reviews have become an essential part of the decision-making process for consumers. These reviews can significantly impact a business’s reputation and influence whether or not potential customers choose to buy from them. Here, we will discuss the reasons why you should not ignore reviews and their impact on businesses.

🤝🏻 Builds Trust With Customers

Reviews provide an essential element of social proof that can help build trust with potential customers . Positive reviews demonstrate that other people have had a good experience with the product or service, which can help convince a potential customer to buy from the business. However, business review websites can help to build trust with customers easily.

🛒 Influences Buying Decisions

Reviews have a significant impact on buying decisions. A survey shows 93% of consumers read reviews before making a purchase decision. Positive reviews can help influence a customer’s decision to buy from a particular business, while negative reviews can drive them away. And having bookmarked one of the business review websites help to take decision accurately.

📈 Improves Website SEO

Online reviews can improve a business’s search engine optimization ( SEO ) by providing fresh and relevant content for search engines to crawl. Reviews can also improve a business’s local SEO by including location-specific keywords in the review.

🌟 Helps Identify Areas For Improvement

Negative reviews can provide businesses with insights into areas they need to improve. By addressing the issues raised in negative reviews, businesses can make improvements to their products or services and provide a better customer experience.

🔎 Demonstrates Business Transparency

By responding to reviews, businesses can demonstrate transparency and a commitment to customer satisfaction. Responding to negative reviews in a constructive and professional manner can show potential customers that the business takes feedback seriously and is committed to improving.

Reviews matter , and ignoring them can have a significant impact on a business’s reputation and bottom line. So, the next time you come across a review, take it seriously and use it as an opportunity to improve your business. Let’s get you familiar with the business review websites that you can count on!

🎯 Top 10 Consumer & Business Review Websites You Need To Bookmark Now!

Now that you know the importance of customer reviews for your business, let’s move on to the top 10 business review websites that you need to bookmark right now. These sites cover a wide range of industries and provide valuable information and insights into the products and services that you might be interested in.

Whether you’re looking for the best restaurants in your area, the top-rated hotels for your next vacation, or the most reliable software for your business, these review websites have got you covered.

So, if you’re ready to take the guesswork out of your purchasing decisions and get the most bang for your buck, let’s dive in and explore the top 10 business review websites right away.

#1 Yelp: Connects People With Local Businesses

With over 90% of online consumers purchasing after visiting Yelp , it is one of the most popular small business review websites.

Yelp has become synonymous with business reviews with over 90 million visitors. There is a vast repository of business information available on Yelp in almost every category. Furthermore, it is a popular forum for local businesses to advertise. 

Yelp pays commissions based on the number of purchases customers make through its platform when it designs discounted promotional deals.

✔️ Provides users with a comprehensive view of businesses

✔️ Trusted reviews that help users make informed decisions

✔️ Build a local community of people who share their experiences and opinions

✔️ Offers a mobile app that users can use to search for businesses on the go

✔️ Enhance business engagement by responding to customer reviews

❌ As a business, you have no control over the listed reviews

#2 Google My Business: Boost Brands Visibility

Google My Business holds the second position in our expert’s top 10 business review websites list. With Google My Business, you are able to customize the way your business appears on Google Search and Maps. A Knowledge Graph window appears in your search results when customers search for your company on Google.

Among these details are the name of your business, the address, the hours of operation, and any feedback from customers. Having a Google My Business listing will improve your online presence and make potential clients aware of where in the world your business is located.

✔️ Helps business marketing with rich Media

✔️ Direct connection between customers and businesses

✔️ Understanding competition is super easy with insightful data

✔️ Get a business presence on Google map listing

❌ Not able to add critical information, such as a phone number

💡 Recommended Reading: How To Get More Google Business Reviews For Your Store?

#3 ReviewX: Multi-criteria Rating & Reviews For WooCommerce

ReviewX is a product review plugin for WordPress that allows users to create and manage product review pages, ratings, and comments on their websites. It includes features such as custom review forms, email notifications, and integration with popular eCommerce platforms. 

The plugin is designed to help WooCommerce website owners improve their SEO and user engagement by providing a platform for customers to leave reviews and ratings for products.

Using ReviewX you can add authentic customer reviews for your WooCommerce products that result in gaining credibility and speed up WooCommerce performance . This WordPress plugin is easy to set up and has an interactive dashboard that works seamlessly with any WooCommerce store and WordPress custom post type.

✔️ Improve SEO and increase conversions

✔️ Gain customer insights and increase sales

✔️ Enhance user engagement and product development

✔️ Increase customers’ trust and site credibility

❌ Completely free to use but need to get the PRO package to get all the exclusive features

#4 Better Business Bureau: Review Website For Small Businesses

Founded in 1912, the Better Business Bureau has been indexing businesses and giving them a rating based on various factors. Nearly 100 of the BBB’s offices are independently operated, many of them in the United States.

It is considered one of the old and most renowned business review websites. In addition, BBB offers dispute resolution services, directory listings, and workshops on how to grow your business with Google.

✔️ Offers top-quality business marketing services

✔️ An effective dispute resolution process for consumers

✔️ Provides awards to recognize small businesses

❌ Generates not much traffic: Medium

#5 Foursquare: Best For Customer Analytics

The Foursquare app allows you to search for and explore local places. Users can discover new places and businesses through the application by utilizing other apps. Reviews on Foursquare are mainly from restaurants, but anyone can submit one. As a result, it is rated as one of the world’s top business review websites.

In addition, users can offer suggestions to others visiting the businesses. In addition, companies can offer customer incentives and post tips. It is common for websites and maps to use Foursquare data.

✔️ Target customers with real-time location service.

✔️ Must-work tips for small businesses around the globe

✔️ Get insights for campaigns like Black Friday

❌ Reviews are not as numerous as competitors

#6 ConsumerAffairs: Free Resources At Its Best

CustomerAffairs , a platform customer news and resource center founded in 1998, features unbiased, reputable information about customers, recalls, and user evaluations about a variety of brands. For these reasons, it is considered one of the trusted business review websites.

It provides customer support, marketing, sales, and product development capabilities for your local business. Use ConsumerAffairs to engage your local consumers.

✔️ Top-notch sell-buyer communication

✔️ Get new and potential customers lead easily

✔️ Using the website is easier than ever

❌ Inadequate options for a free trial

#7 Yellow Pages: Best For Advertising & Listing

Here’s another business review website, Yellow Pages ! Its main selling point is low advertising cost which makes the site very important for small businesses.

Yellow Pages’ selling point is its low advertising cost, making it an inexpensive option for small businesses. Businesses use this capability to target specific neighborhoods, suburbs, and cities within a short driving distance.

However, getting in touch with residents of nearby regions, or even from outside the area, is one-way local businesses can increase their consumer base.

✔️ Advertising cost is almost free: very low or no charges

✔️ Outstanding tools facility for adverts

✔️ No hard labor, easy-to-do

❌ Losing popularity recently

#8 Trustpilot: The Global Review Platform

Trustpilot is a website that hosts user-generated reviews of businesses. It was founded in Denmark in 2007 and has since grown to become one of the largest review platforms in the world. Trustpilot allows consumers to share their experiences with a business by writing a review and rating the company on a scale of one to five stars.

One of the main advantages of Trustpilot is that it provides transparency and accountability for businesses. Consumers can read reviews from other customers before deciding whether to do business with a company, and businesses can respond to reviews to address any concerns or issues raised by customers.

✔️ Boost sales with reliable feedback

✔️ Get consumer insights in real-time

✔️ Globally acknowledged review platform

❌ Pricing is considerably high for small businesses

#9 Business Consumer Alliance: Promote Local Business Products

The Business Consumer Alliance (BCA) is a non-profit organization that provides consumers with information and ratings on businesses. It was founded in 1928 and is based in California, USA.

The BCA collects information on businesses from various sources, including consumer complaints, government agencies, and industry associations. They use this information to create a report on each business, which includes the company’s rating, accreditation status, and any complaints or legal actions against them.

✔️ Get business-related conflicts solutions easily

✔️ Promoting products with ease

✔️ Boost customer feedback and build credibility

❌ User complaints about its claim to be part of BBB

#10 TrustRadius: Trustworthy & Transparent Than Ever

TrustRadius is a worldwide acknowledged business review website that serves reviews for both buyers and sellers. They support businesses in leveraging their consumers’ genuine voices across sales and marketing platforms.

They collect feedback from their consumers on a large scale, then distribute the content where it may have the most influence.

✔️ Transparency at its best

✔️ Buch of resources for tech marketers or vendors

✔️ Authentic and reliable information that helps to take a perfect decision

❌ Lack of free packages

❌ Many things to learn in times of onboarding

🔓 Unlock The Power Of Reviews With The Best Business Review Websites

Business review websites are undoubtedly an essential tool for businesses and consumers alike. Whether you’re a small business owner or a consumer searching for the best products and services, utilizing these top review websites can help you make decisions that align with your needs and preferences. And, if you own a WooCommerce business and want to boost sales, you may consider purchasing ReviewX .

What do you think about these business review websites? Share your thoughts in the comment section and let us know your opinion. If you like this article, subscribe to our blog for more content or join our Facebook community .

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Review’s Substack

Discover The Top 20 Customer Review Sites To Gather Business & Product Feedback

Unveiling the top sites - where to gather the best business & product feedback from customer reviews.

In today's digital era, customer reviews reign supreme in influencing purchasing decisions and shaping brand perceptions. Whether you're a small local business or a global corporation, harnessing the power of customer feedback is crucial for success. With an abundance of review platforms available, knowing where to focus your efforts can make all the difference.

About Customer Reviews

Customer reviews are assessments, comments, or opinions shared by customers about their experiences with a product, service, or business. These reviews can be posted on various platforms, including websites, social media, and review sites, and they provide valuable insights into the quality, performance, and customer satisfaction associated with a particular offering.

The Benefits of Customer Reviews are Manifold:

Customer reviews offer numerous advantages for businesses, including building trust and credibility, influencing purchasing decisions, providing valuable feedback, enhancing search engine visibility, increasing conversion rates, fostering customer engagement, and offering social proof of a business's quality and reliability. These reviews serve as a powerful tool for businesses to improve their offerings, strengthen their reputation, and ultimately drive success:

Build Trust and Credibility: Positive reviews from satisfied customers help build trust and credibility for a business or product. When potential customers see positive feedback from others, they are more likely to trust the brand and feel confident in their purchasing decisions.

Influence Purchasing Decisions: Customer reviews play a significant role in influencing purchasing decisions. Many consumers rely on reviews to gauge the quality and reliability of a product or service before making a purchase. Positive reviews can sway undecided customers toward making a purchase, while negative reviews can steer them away.

Provide Social Proof: Customer reviews serve as social proof of a business's quality and reliability. When potential customers see that others have had positive experiences with a product or service, they are more likely to perceive it positively and feel more comfortable making a purchase.

Offer Valuable Feedback: Customer reviews provide businesses with valuable feedback that can help them improve their products or services. By listening to customer feedback, businesses can identify areas for improvement, address customer concerns, and tailor their offerings to better meet customer needs.

Enhance Search Engine Visibility: Positive reviews can improve a business's visibility in search engine results. Many search engines take into account the quantity and quality of customer reviews when ranking websites, so businesses with a higher number of positive reviews are more likely to appear higher in search results.

Increase Conversion Rates: Studies have shown that displaying customer reviews can lead to higher conversion rates. When potential customers see positive reviews, they are more likely to convert into paying customers. Reviews provide reassurance and validation that can help overcome any doubts or objections customers may have.

Foster Customer Engagement: Encouraging customers to leave reviews fosters engagement and interaction with your brand. It shows that you value their opinions and are committed to providing excellent customer service. Responding to reviews, whether positive or negative, further strengthens this engagement and demonstrates your dedication to customer satisfaction.

Top 20 Customer Review Sites in 2024

To help you navigate this landscape, we've compiled a comprehensive list of the 20 best customer review sites for collecting business and product reviews.

Google My Business: Enhance your local visibility and reputation by actively managing reviews on Google My Business, a platform integrated with Google Search and Maps.

Yelp: Trusted by millions for its extensive reviews, Yelp is a go-to destination for consumers seeking insights into businesses across various industries.

Facebook: Engage with customers and gather FB reviews on the world's largest social media platform, where authenticity and transparency are paramount.

Amazon: For e-commerce businesses, Amazon's robust review system offers invaluable feedback on product quality and customer satisfaction.

TripAdvisor: Catering to travelers, TripAdvisor provides a platform for hotels, restaurants, and tour operators to showcase their offerings and gather Tripadvisor reviews .

Angie's List: Home service providers can benefit from Angie's List, a premium review platform known for its reliable and detailed customer feedback.

Trustpilot: Build trust and credibility with customers by collecting reviews on Trustpilot , an open platform focused on transparency and collaboration.

Better Business Bureau (BBB): Showcase your commitment to ethical business practices and customer satisfaction by maintaining a positive rating on BBB.

G2 Crowd: B2B companies can leverage G2 Crowd to gather insights and reviews on software and technology solutions from real users.

Capterra: Similar to G2 Crowd, Capterra offers a comprehensive platform for businesses to explore and review software solutions.

Yellow Pages: With its extensive directory listings, Yellow Pages provides businesses with a platform to gather reviews and connect with local customers.

Glassdoor: Employers can cultivate a positive employer brand and attract top talent by encouraging employee reviews on Glassdoor.

Consumer Affairs: Trusted by consumers for its unbiased reviews, Consumer Affairs offers businesses a platform to showcase their products and services.

Zomato: Restaurants and food establishments can gather reviews and engage with diners on Zomato, a popular platform for food enthusiasts.

HomeAdvisor: Connect with homeowners and gather reviews on HomeAdvisor, a platform dedicated to home improvement services.

OpenTable: Restaurants can manage reservations and gather reviews from diners on OpenTable, enhancing their online reputation.

Healthgrades: Healthcare providers can showcase their expertise and gather patient reviews on Healthgrades, a trusted platform for medical professionals.

Vrbo (Vacation Rental By Owner): Vacation rental owners can showcase their properties and gather reviews from travelers on Vrbo, a leading platform in the vacation rental industry.

Cars.com: Car dealerships can showcase their inventory and gather reviews from car buyers on Cars.com, a trusted platform for automotive enthusiasts.

WeddingWire: Wedding vendors can showcase their services and gather reviews from couples on WeddingWire, a leading platform in the wedding industry.

In conclusion, leveraging customer review sites is essential for businesses looking to build trust, credibility, and success in today's competitive landscape. By actively managing and encouraging feedback on these top 20 review platforms, businesses can gain valuable insights, enhance their online reputation, and ultimately drive growth and customer satisfaction. Whether you're a local business, e-commerce store, or service provider, investing in customer reviews is a strategic move that can yield significant benefits in the long run.

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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

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• Industry Specific , Reputation Management , Review Management

Top 23 Review Sites To Get Customer Reviews

Andrew mcdermott.

• August 11, 2020

What’s the simplest way to boost top-line growth in your business? 

With customer reviews, of course! A study showed that brands with 82 total reviews (or more) earn  54 percent more in annual revenue than average. The unsurprising downside is — review sites aren’t created equal. You’ll need to invest your time with the right review platforms to achieve consistent growth in your business. 

Which online review sites are most important for reputation management, driving visibility, and social proof? 

We’re going to get an answer to that question today. I’ll provide you with a detailed look at a variety of review platforms, outlining what works and why. 

Table of Contents

Get the reputation you deserve with grade.us, why your business needs the top review sites.

Top review websites produce disproportionate returns for your business. Reviews have a significant impact on your brand, conversion rates, and revenue. It’s important then, to prioritize the review platforms that will produce the greatest results for your business.

With the right data, you can identify these platforms.

This isn’t just about accumulating a large number of reviews (though that’s still essential). It’s about all of the other benefits that come from a strong review portfolio. These are the incentives you want to optimize your efforts around.

• Strong rankings in organic and local search results
• A steady and reliable showing in Google's search features (e.g., the knowledge graph, local pack, featured and rich snippets, etc.)
• Excellent conversion rates with consistent revenue growth
• Decreased advertising costs
• Powerful branding and improved brand perception and recall

You’ll want to optimize your efforts around the primary, secondary, and tertiary review platforms that produce these benefits consistently. Today, we’re going to take a look at the top review platforms.

Let’s get started.

Top review website #1: Google Reviews

Customers can write reviews for businesses via Google Maps. According to Google , “more than a billion people using Google Maps every month and more than 5 million active apps and websites using Google Maps Platform core products every week .”

That’s 13 percent of the population on Earth.

Why Google reviews are important

Google accounts for 57.5 percent of all reviews worldwide , across all review platforms . If your customers are going to leave a review, there is a very good chance it’s going to be on Google. If you’re like me, you’re probably wondering how is that possible ? 

Google receives 92 percent of all search visits in the United States (as of 2020), and 96 percent of mobile organic visits. Google is the number one review platform, with 63.6 percent of consumers searching for reviews on Google first. Fifty-three percent of customers visit a business within 48 hours of performing a local search on Google. It sounds like they have a monopoly. 😏

Features: Google Reviews

• With your Google My Business (GMB) account you can track reviews, set alerts, respond to reviews and upload photos, videos, and posts to your profile.
• You’re encouraged to request reviews from customers directly via a short URL that’s specific to your business.
• Business reviews appear next to your listing in Maps and Search. and are displayed for organic and location-specific search queries.
• Google doesn’t provide an official widget or embed code you can use to share your reviews. They do provide that information via their API, and you can use plugins to add that functionality to your site.

Caveats and warnings for Google Reviews

• Review gating is prohibited on Google.
• Offering reviewers an incentive to share their feedback is strictly prohibited.
• Google penalizes fake reviews by decreasing rank or banning offenders.
• Short names and URLs must adhere to Google’s terms of service , additional terms , content policy , and policies for representing a business on Google .

Bonus: Check out our compr ehensive guides on Google Reviews and optimizing your Google My Business account!

Top review website #2: Facebook Recommendations

Facebook is the most popular social network on the planet. Over time, Facebook has grown to provide users with a variety of essential services, including reviews, which they call recommendations. Users have grown accustomed to these new features over time, as Facebook has worked to act as a facilitator between users and brands.

Why Facebook Recommendations are important

Facebook states that one in three people (on Earth) use their platform to look for recommendations and reviews. According to Statista, Facebook has 2.41 billion monthly active users (more if you include Instagram and Whatsapp). More than 795 million people rely on Facebook for recommendations and reviews each year. 1.6 billion people use Facebook for local search.

Features: Facebook Recommendations

• Brands are encouraged to request reviews and recommendations from customers, provided that they follow Facebook’s policies and standards (see below).
• Facebook will show the recommendations provided by the closest friends to your customer first, this will increase your reach and make you discoverable across Facebook.
• Rich Endorsements allow customers to indicate whether they recommend your business by using tags, texts, and photos or videos. This makes it easier for customers to get an immediate sense of what your business is about.
• Recommendations can be embedded and shared on and off Facebook. They’re treated like status updates and have similar functionality.

Caveats and warnings for Facebook Recommendations

• Comply with Facebook’s terms of service , policies , and community standards when responding to customer recommendations.
• Facebook Recommendations are binary; customers are either for or against your business. There’s not much in the way of nuance.
• Facebook uses your reviews and recommendations to calculate your page’s ratings. They use a variety of factors to calculate your score, including reviews and recommendations, and the performance of other similar pages.

Bonus: Here’s our comprehensive guide on attracting more visitors via Facebook Recommendations and optimizing your Facebook business page .

Top review website #3: Yelp Reviews

Yelp is a controversial yet impactful review platform. Their site has attracted a significant amount of attention from critics, business owners, and, most importantly, customers. 

Why Yelp reviews are important

The majority of traffic to their domain arrives via Google search. While Yelp and Google have been locked in a dispute for the past six years, Yelp reviews are still highly visible in Google’s search results. Additionally, Yelp has 35 million mobile app unique users per month.

This means Yelp would still be a valuable review platform for businesses to target.

Features: Yelp

• A verified Yelp account is required to leave reviews, respond to reviews, bookmark a business, add photos and videos.
• Businesses can respond to customer reviews publicly under their customer’s review, or privately via a direct message.
• Individual reviews can be shared on Facebook, Twitter, via a direct link, or embedded on your website directly.
• Yelp allows businesses to remove competitor ads (as long as they’re willing to spend a little more for the privilege).
• Yelp provides a comprehensive dashboard for businesses that includes recent activity, Yelp ads, page upgrades, reviews, photos and videos, nearby jobs, check-in offers, and more.

Caveats and warnings for Yelp

• Yelp states that review gating is strictly prohibited on their platform.
• Businesses are not allowed to request reviews.
• Businesses are instructed to use neutral phrasing (e.g., Find us on Yelp).
• Incentives and solicitation are also prohibited on their platform.

Bonus: Take a look at this step-by-step walkthrough showing you how to maximize Yelp reviews (without asking) and optimize your Yelp business account .

Top review website #4: TripAdvisor Reviews

TripAdvisor is the world’s most popular travel app. Billions of people worldwide rely on TripAdvisor each year to find accommodations, restaurants, airlines, cruises, and more. 

Why TripAdvisor reviews are important

TripAdvisor generated 860 million user reviews and opinions across 8 million listings covering a variety of industries, including restaurants, hotels, vacation rentals, and attractions. Their website is a travel behemoth, and it’s a must-have for businesses in their core industries. Beginner and experienced travelers alike make TripAdvisor their first stop for research and reviews.

Despite the major toll the pandemic has taken on the world, travel will come back and you’re going to want to make sure that your business is ready with a beautiful impactful selection of reviews (even if they’re not as fresh as normal times.) In fact, outside of the United States, travel is already returning across the world. 

Features: TripAdvisor

The TripAdvisor management center allows business owners to manage the essential portions of their review profile, and business owners can :

• Use Review Express to invite recent visitors to share their reviews on TripAdvisor.
• Respond to reviews, answer traveler questions, and manage photos and listing details.
• Access the Analytics Suite , where you can see key metrics and performance indicators for your TripAdvisor listing.

Caveats and warnings for TripAdvisor

• TripAdvisor penalizes businesses that incentivize customers to leave a positive review. It’s a good idea to take a more cautious approach and avoid promising gifts or incentives.
• Businesses with a history of fraudulent behavior can expect a drop in rankings in TripAdvisor’s popularity index and even a red penalty notice on your profile page (to warn customers about fraud).
• An unattended page will drop in TripAdvisor’s popularity index. If you’d like a steady stream of customers, your page needs a constant stream of attention from you.

Bonus: Take a look at our detailed breakdown showing you how to get more reviews on TripAdvisor.

Top review website #5: G2 Reviews

G2 is the world’s largest tech marketplace and peer-to-peer review site. G2’s focus is aggregating user reviews for business software. G2 helps businesses and individuals discover, review, and manage the technology they need to reach their potential.

Why G2 reviews are important

G2 asked themselves this question. “Why is it easier to get unbiased information about a $100 hotel room than a $100,000 piece of software?” G2 solves a high-value problem for businesses, namely which websites are a good fit for my business. So far, G2 has answered this question for more than 4 million people in thousands of organizations.

Features: G2

• Businesses can invite existing customers to write a review on G2, they can respond publicly, share or mark a review as “helpful.”
• Automate review collection via a dedicated G2 landing page.
• Collect video reviews, add testimonial widgets, or build customer reference pages.
• Track and manage SaaS spend, including usage, contracts, and compliance with G2 Track .
• Get email notifications when prospects visit your profile and export leads to your CRM.

Caveats and warnings for G2

• G2 relies on its algorithm to monitor its platform for fraudulent reviews, including fake reviews from company employees.
• Reviews are manually screened and voted on by the community to discourage spam and unhelpful comments.
• G2 also requests screenshots of the reviewer using the product for verification purposes.
• G2 aggregates review data, using it to score business software products on The Grid, which competes with Gartner’s magic quadrant review model.

Top review website #6: Zillow

Zillow is an American online real estate database company  and the leading real estate marketplace. Users can search for real estate, apartments, mortgages, and property values on their platform.

Why Zillow reviews are important

Eighty-five percent of the homes in the U.S. are listed in Zillow’s U.S. database. They have a significant amount of public and proprietary information on home sales, properties, values, etc. Zillow receives 194 million monthly unique users (as of Q2 2019). One hundred eighty-six homes are viewed every second on their platform. 

Zillow also has more than 2 million consumer-submitted real estate agent and mortgage lender reviews on its platform.

Features: Zillow

• Real estate agents can list recent sales, listings, professional bio, service areas, photos, and videos on your profile.
• With an agent account, real estate pros can request and respond to reviews from clients.
• Manage your leads with features such as lead segmentation, lead routing, lead reporting, and lead forwarding.
• Email templates: Create, save, and send email templates to respond to common questions, comments, or concerns.

Caveats and warnings for Zillow

• Only agents and real estate pros with a Zillow profile can be rated and reviewed.
• Removing your profile removes all reviews associated with your business profile.
• Only clients who have communicated or worked with a real estate pro can write a review and submit a rating on that pro.
• A dedicated team of specially trained moderators evaluates all reviews before they are published.
• Pros can respond publicly on the site to any review they receive. Additionally, reviews can be flagged for Zillow to re-moderate.

Bonus: Our detailed guide shows you how to build a profitable real estate business using Zillow reviews in 60 days or less!

Top review website #7: Avvo Reviews

Avvo is an online legal marketplace that connects qualified attorneys with clients who are in the market for their services. An attorney’s profile includes client reviews, disciplinary actions, peer endorsements, legal guides, and more.

Why Avvo reviews are important

In a  recent interview  with BizJournals.com, Avvo stated that it generates more than $8 billion in revenue each year for lawyers and law firms. A survey  from SoftwareAdvice.com found 83 percent of prospective clients use review platforms as an initial first step to evaluate a pool of attorneys. 

Seventy percent of clients stated that they would be willing to drive further and spend more if their attorney had better online reviews than a competitor that was closer to home. Lastly, 97 percent of attorneys in America are rated by Avvo, meaning your competitors are on Avvo.

Features: Avvo

• Attorneys and law firm representatives can respond to client reviews. Attorney comments are displayed immediately.
• Reviews can be removed through Avvo’s dispute process if the review is fraudulent or inaccurate.
• Legal Q&A forum where attorneys can answer publicly posted questions on a variety of legal issues.
• Avvo uses a 1-10 rating system, with ten being superb. Your reviews do not affect your Avvo rating.
• Attorneys are encouraged to request reviews from clients.
• Attorneys should be vigilant, ensuring that they comply with the ABA’s Model Rules of Professional Conduct, specifically Rules 7.1 through 7.5 .
• There should be no quid pro quo for reviews.
• Attorneys may not solicit, encourage, or assist in the posting of fake, false, or misleading reviews.
• Attorneys may not threaten, bully, or harass the client to provide a positive 4- or 5-star review.

Bonus: How to win 4.5x more clients using Avvo Reviews .

Top review website #8: BBB Reviews

Does the BBB still have value as a review platform? Some perceive the BBB as an ancient relic for old-timers, a review platform that offers very little value. As a result, there seems to be some confusion about the BBB and the value they provide to local businesses.

Why BBB reviews are important

In 2018, the BBB received 160,175,192 inquiries (170,350,626 in the US and Canada), 835,846 complaints and settled 654,890 complaints. Statista confirms the BBB as one of the top nine sources customers used to read online reviews and ratings.  Customers are still using the BBB as a review and rating platform. If they’re using it, you should be using it too.

Features: BBB

• Any consumer who has a marketplace interaction with a business can post a customer review, anonymous reviews are not allowed.
• A BBB complaint is not the same as a customer review. They’re treated differently.
• For a consumer to file a complaint with BBB, they must be seeking a resolution from the business. BBB staff works with both the company and the consumer to resolve the issues, and BBB reports the details of that process.
• A customer review is simply feedback about their experience with a business and doesn’t require a resolution.

Advertising

• Online Directory: Accredited businesses are listed first as part of the BBB’s Accredited Business Directory. Like sponsored listings, accredited businesses are rewarded for their memberships.
• Sponsored Listings: “To help further increase your company’s visibility, the BBB offers you the opportunity to showcase your business as a Sponsored Business above the Accredited Business listings in your business categories.”

Caveats and warnings for BBB

• Businesses are expected to follow the BBB’s accreditation standards .
• Businesses also need to follow the BBB partner code of conduct .
• Your profile must adhere to its content guidelines .
• The BBB validates each of the reviews that come in.

Bonus: How to generate leads and attract new customers with reviews on the Better Business Bureau (BBB).

Top review website #9: Healthgrades Reviews

Healthgrades is the leading online resource and review platform for comprehensive information about physicians and hospitals. They provide consumers with information about physicians, hospitals and health care providers, collecting data on more than 3 million U.S. health care providers.

Why Healthgrades reviews are important

Half of all Americans who see a doctor this year will visit Healthgrades. They’re the number one platform for patient-doctor connections. This is significant when you realize they have a large number of competitors — many with deep pockets.

Features: Healthgrades

• Professionals and clinics can register their facility with physical address, phone, fax and directions on Healthgrades by signing up at Partners.Healthgrades.com .
• Add a list of patient reviews that can be filtered by recent (the default), highest, lowest, and most helpful.
• List your biography, specialties (e.g., family medicine, pediatrics, surgery), board certifications, education, and awards.
• Add specific variations of keywords so patients can find you using local search.
• Healthgrades encourages healthcare professionals to request reviews from their patients.

Caveats and warnings for Healthgrades

• Reviews from both patients and professionals are expected to follow their review guidelines .
• Professionals should not mention or endorse specific products, including pharmaceuticals.
• Professionals should not post content that mentions legal matters or proceedings.
• Reviews with personal website links are prohibited.

Bonus: Take a look at our detailed guide – How to boost patient referrals with Healthgrades reviews .

Top review website #10: HomeAdvisor Reviews

HomeAdvisor got their start as Service Magic in 1998. Then, In October 2017, HomeAdvisor merged with Angie’s List to form ANGI Homeservices, trading on the NASDAQ as ANGI. This merger created the largest digital marketplace for home services.

Why HomeAdvisor reviews are important

HomeAdvisor connects 4.2 million homeowners to 60,000 pros, facilitating over $10 Billion in home improvement spending. Their site receives more than 4 million unique visitors to its website each month.

Features: HomeAdvisor

• Homeowners can post anonymous or public reviews to share feedback on a specific service provider.
• Home improvement pros can provide detailed information on their services, service areas, facts, credentials, website, expertise, business overview, and more.
• A dedicated team follows up on reviews to determine authenticity and all honest, objective feedback is posted – good or bad.
• Professionals have the opportunity to respond to the reviews they receive and there is a resolution process for customer complaints.

Caveats and warnings for HomeAdvisor

• HomeAdvisor verifies reviews to ensure they’re honest.
• Honest reviews are posted, whether they’re good or bad.

Bonus: How to double your lead flow, using HomeAdvisor Reviews , in 45 days!

Top review website #11: RepairPal Reviews

As the name implies, RepairPal helps you find trustworthy auto repair shops in your area. They’re a niche review platform and referral service so the consumers who rely on their service tend to be more sophisticated than generalists who frequent mainstream sites like Google Reviews.

Why RepairPal reviews are important

RepairPal doesn’t accept everyone. Instead, they maintain a carefully curated list of providers. Jill Trotta, VP/GM at RepairPal, explains. “We don’t just list anybody in our network. We’re not a pay-to-play network. You have to apply and be accepted, and once you are, we send customers to you.” Shops that are part of RepairPal’s member network meet their stringent quality standards.

Features: RepairPal

• Only customers who have been independently verified by RepairPal can leave reviews.
• RepairPal shops must offer a 12-month or 12,000-mile warranty on its repairs (at a minimum).
• Shops are evaluated by a team of ASE certified technicians to verify competency.
• Shops can respond to customer reviews.

Caveats and warnings for RepairPal

• Reviews are moderated by RepairPal staff.
• The RepairPal community can flag or notify staff of an inappropriate review.
• Reviews that are not first-hand accounts, or that violate RepairPal’s terms of service will be removed.

Top review website #12: Caring.com Reviews

Caring.com is a senior living review site. Caring.com receives visits from two groups; families of seniors and seniors themselves.

Why Caring.com reviews are important

Adults age 65 and older are expected to outnumber children by 2030. In fact, approximately seven baby boomers are turning 65 every minute. All baby boomers and 1 in 5 U.S. residents will have reached “retirement age.” Caring.com is a helpful way for seniors to identify the facility that best meets their needs.

Features: Caring.com

• Caring.com requires that reviewers have firsthand experience with the listed service provider (without being an employee or paid representative).
• Offers senior living communities the option of collecting reviews via phone call.
• Offers senior living communities self-addressed, postage-paid postcards that can be sent to seniors to request reviews.
• Almost 80 percent of Caring.com registered users are female between the ages of 40 and 69.

Caveats and warnings for Caring.com

• Caring.com is a pro-facility platform, meaning that they’re looking to protect facilities so they’re not destroyed by malicious reviewers who are looking to punish your business.
• Reviews and responses (from facilities) are heavily moderated

Bonus: Here’s a detailed guide , showing you how to attract more seniors with 5-star Caring.com reviews .

Top review website #13: Glassdoor Reviews

Glassdoor is an employment review platform; they allow former and current employees to anonymously review companies, view salaries, and apply for jobs.

Why Glassdoor reviews are important

Glassdoor amplifies employee advocacy. Employee advocacy is employee-led, company promotion that includes: employee-led recruiting, promotion, and development. It makes it easier for your organization to attract employees and customers, retain employees, and outperform competitors in the marketplace.

Features: Glassdoor

• Glassdoor reviews from employees are largely anonymous.
• Employers can respond to employee feedback.
• Employer reviews are averaged for each company. Ratings are based on user-generated reviews.
• Employees reviews are screened and verified to ensure they come from real employees at the organization.

Caveats and warnings for Glassdoor

• Attempts to game the review process are policed heavily by Glassdoor staff, employees at the target company, and the Glassdoor community.
• Review manipulation or dishonesty is publicly outed, often leading to an avalanche of negative reviews.

Bonus: Learn how you can boost your reputation on Glassdoor with our deep dive guide.

Top review website #14: The Knot

The Knot describes itself as an “all-in-one wedding planner” with “the #1 wedding app.” Their platform provides couples with the A-to-Z information, tools, and support they need to plan the wedding of their dreams. 

Why The Knot reviews are important

According to Wedding Wire’s 2019 newlywed report , reviews and photos, aside from price, are the most important features couples look for when determining which vendor they’d like to contact. The Knot reviews provide couples with the important information they need to evaluate vendors.

Features: The Knot

• Vendors can’t be added to the platform without permission. Reviewers can refer a vendor to The Knot who will reach out to the vendor.
• Couples share reviews which usually consist of first name, last initial. Users are allowed to edit their review.
• Vendors are allowed to respond to reviews, to provide shoppers with a complete picture of the events.
• Reviews can be added to The Knot message boards and forums, vendors will have the opportunity to respond to their reviews provided that they meet the following criteria .

Caveats and warnings for The Knot

• The Knot is pro couples. Their platform is oriented around taking care of and pleasing their users/customers so vendors should act accordingly on their platform.
• While no official reporting mechanism exists yet, The Knot encourages reviewers to report inappropriate reviews at [email protected] .
• Reviews can be shared in a variety of places including The Knot forums.

Top review website #15: YP

The Yellow Pages originally got their start as a business directory listed in alphabetical order. In 2013, they decided to rebrand their business to YP, adding a variety of new products and services to help businesses.

Why YP reviews are important

YP receives more than 23 million visitors to their site monthly. More importantly, YP has partnered with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation. This shared partnership provides a significant lift to both the BBB and YP, improving the results brands achieve across both platforms. 

Features: YP

• YP users are loyal and well acquainted with the platform and seek it out directly (vs. searching in Google).
• Reviews from BBB are syndicated in YP along with YP reviews.
• Users can flag reviews they feel are inappropriate.
• Users can share reviews via Facebook, Twitter and direct link.

Caveats and warnings for YP

• Reviews can disappear without warning.
• YP is a niche platform so it would be best to build your review portfolio using YP and a variety of other mainstream platforms.

8 more review sites to get reviews

Zocdoc has expanded its service dramatically covering 40 percent of the U.S. population across 2,000+ cities. They’re used by more than 6,000,000 people each month. Oliver Kharraz, MD, The founder, and chief executive of Zocdoc, states that he comes from a family with a 300 year tradition of being doctors.  Check out our detailed Zocdoc reviews guide for more information.

Thumbtack and Angi

Thumbtack and Angi (rebranded from Angie’s List) are lead generation and review platforms for home service providers. They focus on “Mom-and-pop shops helping next door neighbors. Busy families hiring family businesses.”  We’ve got plenty of insights on Angi reviews.

Indeed is a job search engine that also provides employee prospects with reviews on the company they’re applying for a position with. Indeed receives more than 376 million visitors each month.

Lawyers.com

Lawyers.com is owned by Martindale-Hubbell, the very same people behind Avvo and Nolo. This website, along with Avvo, gives law firms access to their extensive network.

Capterra and TrustRadius

Capterra and TrustRadius , like G2, are software ratings platforms that focus primarily on SaaS companies. These review platforms help managers and decision makers choose the right software for their business using reviews from other like minded customers.

WeddingWire

WeddingWire lists more than 250,000 wedding professionals on their platform. They’re not as well known as The Knot, but they place special emphasis on making things as easy for their users/customers as possible.

A good rule of thumb with these review sites would be to focus your attention on the mainstream review platforms to start, then add industry-specific, and niche sites as you gain traction with your review management campaigns.

Use these top rated review websites to generate reviews

Your customers decide which review sites are viable for your business. Invest your time wisely, focus on the right review sites and you’ll have the tools you need to boost top-line growth on demand. 

These top rated review sites attract a disproportionate amount of customer attention you can use to grow your business.  Start with these review websites, then branch out and niche down to build a strong review portfolio that protects you from competitors, attracts customers, and establishes you as the market leader.

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June 2, 2021

19 Business Review Sites for Improving Your Brand Visibility

The Importance of Getting Listed on Business Review Sites

General business review sites, healthcare review sites, restaurant and food service business review sites, hotel and travel business review sites, automotive review sites, other popular business review sites.

Getting listed on the right business review sites is one of the most effective ways to improve your brand presence, boost local SEO performance, and acquire new customers.

That’s because online reviews — more so than traditional marketing and sales messages — heavily influence consumers’ purchase decisions. According to customer reviews research:

• 92.4% of consumers use reviews to guide most of their ordinary purchase decisions.
• 94% of consumers said a negative review convinced them to avoid a business.
• 4 in 5 consumers will reverse a decision after reading negative reviews.
• 25% of consumers only trust reviews as much as personal recommendations if there are multiple reviews to read.
• 53% of Internet users typically visit a business within 48 hours of performing a local search. Photos (24%), reviews (21%), and position on local search engine results pages (SERPs) are the three things they considered “most important.”

33% of diners wouldn’t eat in a place with a restaurant star rating of fewer than 4 out of 5 stars.

Getting your business locations listed on the best review sites not only helps improve your brand presence in search results. It also increases your brand’s visibility to new customers, which leads to more website or store visits and sales.

This isn’t to mention the huge reputational benefit of having customers talk about your brand. Positive reviews are like thank-you cards the whole world can see. 

Keep in mind, though, that planting your business’s flags on all the possible existing business review sites and online directories is not the most effective strategy. The majority of new business comes from only a handful of the best review sites. Brands need to differentiate themselves by proactively managing their presence on these top sites, and not by getting listed on every single directory.

For enterprise-level organizations with tens or hundreds of business locations, implementing a local listing management solution is often a helpful way to improve search performance and acquire new customers. 

However, if you’re just getting started with listing your company on business review sites or with creating an online review management strategy, you can use this updated guide to identify where your brand should have a presence.

Take the guesswork out of your strategy. Instantly generate your brand's online Reputation Scorecard, complete with review highlights, ratings, keyword trends and more.

These review sites are not industry-specific. At the very least, you should create claim your company’s business listings on these sites because they influence buyers, hold strong domain authority, and boost search engine rankings. 

Google / Google Maps / Google My Business

Apart from being a search engine giant, Google also happens to be one of the best review sites because of products like Google Search and Google Maps, which display business information alongside Google reviews and ratings.  

• Google Maps itself has approximately a 70% market share . 
• Based on ReviewTrackers data , Google also holds 73% of all reviews posted online.  
• 63.6% of consumers check reviews on Google alone before they visit a business.

You can claim or list business locations using Google My Business , a dashboard that streamlines the management of business information across multiple Google sites, services, and products.

Here’s a step-by-step guide:

• Visit https://www.google.com/business/ to sign in or create a Google account for a business.

• Once logged in, you can search for a listing by typing the business name and address in the search box. Results will appear in a list as well as on the map.
• If none of the results match your business, you can click “Add Your Business.” You will then choose the business type: storefront (restaurants, hotels, etc.), service area (taxi service, delivery, etc.), or brand (products, brands, causes, etc.).
• The next step is learning how to use the Google verify my business feature. The verification code will be mailed to you – this takes one to two weeks – and once you’ve entered the code into your account, you’ll finally be able to start managing your local business information on Google.

• If a business has ten or more locations, you can sign in to your account and add them all at once using the bulk upload tool. See our guide to bulk Google My Business uploads to learn more.

Facebook is a top platform for companies hoping to build and enhance their social media presence. With a Facebook business Page , brands can connect with consumers, share news and announcements, and set up Call to Action buttons that drive engagement.

The social media company also added Facebook reviews or (later re-branded as) Recommendations, a feature that allows users to review and recommend (or not) local businesses. Recommendations and reviews on Facebook continue to be increasingly crucial in influencing the purchase decisions of consumers.

• To manage a Facebook page that includes Recommendations, you have to select Local Business or Place as your category. Please keep in mind that not all Facebook pages can enable and display recommendations, reviews, and ratings.
• Once you select a category, you’ll have to submit business information, such as the page’s secondary category, the business or place name, address, and phone number. Make sure that the information provided is complete, correct, and up-to-date.
• To make sure that your Facebook page is review- and recommendations-ready, you have to choose Local Business as your page category, which means that you’ll also have to specify a physical address or location. You then have the option to narrow this page category down to, say, a restaurant, a café, a hotel, a hospital or healthcare facility.

To change your page’s category to Local Business:

• Go to the About tab on your Facebook Page and click Page Info.
• Select Local Business as the page Category.
• Select a more specific category such as restaurant or café.
• Save the changes.

To add your business’ physical address or location:

• Click Page Info on the About tab of your Facebook Page.
• Click Address to enter your business’ physical address, and fine-tune your location by dragging the pin on the map.
• Check the box next to Show map and check-ins.

Read this guide for detailed information on Facebook reviews and how to set them up on your Page.

Founded in 2004, San Francisco-based Yelp has collected approximately 214 million crowd-sourced reviews of businesses and companies in a wide range of categories — from restaurants and hotels to dentists, boutiques, and mechanics.

Studies have shown that 82% of Yelp users visit the site when preparing to spend money. Also, 93% of Yelp users go on to make purchases at the business they looked up and researched on the site.

You can use the Yelp for Business dashboard to manage and respond to reviews. You can also read ReviewTrackers’ guide to claiming your business page on Yelp . Before you create a Yelp business profile, make sure that another user hasn’t already added the business. Once that’s confirmed, visit https://biz.yelp.com/claiming .

• Click on the “Claim my Business” button.

• Yelp will prompt you to enter the name of the business and its geographical location. For added accuracy, or if the business is part of a chain, enter the specific street address.
• Yelp will show you a list of businesses with similar names to help you see if a listing already exists.
• If a listing exists, click on it and you will be prompted to follow additional steps to claim it and validate the claim.
• If the listing is not available, you’ll be asked to add the business to Yelp. Yelp validates the business entry through email.

• Once you receive the validation email, you will be able to access the full Yelp profile.

Tripadvisor

Tripadvisor describes itself as the world’s biggest travel site, and it’s hard to disagree. Founded in 2000, the travel planning and booking site has collected over 350 million customer reviews and opinions covering more than 6.5 million accommodations, restaurants, and attractions. It also generates 340 million unique visits per month, operates in 48 markets worldwide, and operates other travel media brands, including BookingBuddy, Oyster, SeatGuru, Viator, and VirtualTourist.

According to World Travel Market, Tripadvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning.

Don’t get the wrong idea: while Tripadvisor is a great platform for hotels, it isn’t just for hotels. The review website also offers reviews and ratings of restaurants, tourist attractions, tour operators, theme parks and entertainment attractions, museums, landmarks, and other types of businesses that cater to travelers.

Claiming a business on Tripadvisor allows you to connect with customers and travelers from all over the world, and generate unique new opportunities to build your brand, acquire new customers, and grow the business.

Here’s how to claim your Tripadvisor listing.

• Go to the Tripadvisor owners page and click on the “Claim Your Listing” button on the navigation toolbar.

• You can create a new Tripadvisor for Business account with an email address or with an existing set of Google or Facebook credentials.
• If your business doesn’t appear in the search box of the “Claim Your Listing” page, you may add a new listing by filling out the form at https://www.tripadvisor.com/GetListedNew .

• Once you find your business, you may connect it with your Google or Facebook account.
• You have two options for verifying ownership of your Tripadvisor listing: phone or credit card. Choose one of the options to confirm your identity.

For more information, check out our guide to using Tripadvisor for business .

Healthcare is an industry where reviews and ratings can heavily influence patients’ decisions. Whether you’re a solo practitioner, an exec representing a hospital or healthcare network, a multi-location practice with tens or hundreds of clinics and offices, or a marketing agency specializing in serving healthcare clients, these healthcare review websites should be on top of your list.

Healthgrades

Along with Yelp, Healthgrades ranks as one of today’s most trusted doctor review sites . Nearly 1 million people a day rely on Healthgrades to research, compare, and connect with physicians and other healthcare professionals.

You can claim and update your free profile on Healthgrades by registering on the site and visiting the signup page . The site also has sponsored programs for providers who want to promote their practice. Those managing or marketing a hospital or another healthcare facility can also check out Healthgrades’ solutions suite to drive growth, increase engagement, boost patient acquisition , and improve clinical performance.

Those claiming a listing on Healthgrades for free can follow the steps below:

• Visiting the signup page . 

• Enter the name of the medical provider and their location then click on the “Get Started” button.
• If you can’t find your name or your provider’s name, contact Healthgrades .

Vitals.com is home to over 1 million doctor, dentist, and medical facility profiles and more than 9 million reviews and ratings. Vitals’ database allows users to search by specialty, name, location, condition, and insurance.

Those with a Vitals profile can manage and edit their business information, including display name, practice address, specialties and expertise, and education and awards. A Vitals profile also allows medical professionals to respond to reviews.

To claim a listing on Vitals:

• Navigate to the signup page .

• Complete the form and agree to the terms of service and privacy policy.
• Click on “Claim Your Listing”

For more information, check out the blog post on how to manage your Vitals reviews .

RateMDs is home to over 2 million patient reviews and ratings, as well as current health trends coverage and medical specialties information.

Doctors and healthcare providers are listed on RateMDs for free. Claim an account by clicking on the “Claim Doctor Profile” button on the RateMDs home page. You can also contact RateMDs to remove out-of-date or fake listings.

Here’s a step-by-step guide to creating or claiming your business listing on RateMDs.

Click on the “Claim Doctor Profile” link on the RateMDs home page.

• Enter the name of your practice and its city then click “Get started.”

Doctor.com is a platform that lets health professionals tap into multiple healthcare networks. The Doctor.com network has an audience of about 30 million people each month and incorporates data from popular business review sites like Google, Yelp, Bing, Vitals, and Healthline.

Signing up for Doctor.com provides visibility on sites across its network and access to review generation tools, a Showcase Page, and experienced consultants.

Here’s how to add a listing on Doctor.com:

• Visit https://www.doctor.com/solutions/listing-accuracy . 
• Scroll to the bottom of the page and click “Book a Demo.”

In today’s digital age, diners quickly become online critics on restaurant review websites. With their words, they’re making personal recommendations not only to their friends and family but to the whole world.

By getting listed on review websites listed below, you can expand your brand’s digital footprint and position your restaurant locations to drive more traffic, reservations, orders, and deliveries. For a more comprehensive list, be sure to read our updated guide on restaurant review sites . 

OpenTable, a San Francisco-based website, lists over 40,000 restaurants worldwide, and 21 million monthly users find a new place to eat thanks to the OpenTable platform. Here’s how to add a new restaurant to the website.

• Visit OpenTable’s special website for restaurateurs .

• Your first and last name
• Email address
• Phone number
• Restaurant name
• Restaurant location (city, state/province, zip/postal code, country)

• After filling out the form, OpenTable will contact you via phone or email to “provide information about OpenTable’s products and services.”
• Instead of filling out the form, you can also opt to call the company directly at (866) 951-7154.

Grubbub, Eat24, and MenuPages

Chicago-based Grubhub is an online and mobile food ordering and delivery platform that connects diners with local restaurants. The company also owns Eat24 and MenuPages. 

To add your restaurants to these business review sites, you’ll have to sign up directly on the Grubhub website.

• Navigate to https://get.grubhub.com/join .

• Fill out the form and enter your name, email, phone number, restaurant name, and restaurant location. Then click “Get started.”
• A sales representative will contact you as soon as possible.

Online reviews are shaking up the hotel, travel, and hospitality industry. In a world where consumers are exposed to a seemingly unlimited number of travel and recreation solutions, what others say about a property or operator, or how they rate their experience on review websites can spell the difference between a brand and its competition.

Booking.com

Booking.com aims to offer the best prices for any type of property, from small, family-run bed and breakfasts to executive apartments and five-star luxury suites. Booking.com also publishes verified guest reviews to accompany its listings.

When you create your business listing, you’ll have to add your property details, photos, and payment policies during registration. Here’s a step-by-step guide:

• Click on “List your property” on the top-right corner of the home page .

• Complete the form and click “Get Started” to continue the listing process.

Expedia, Hotels.com, Travelocity, and Orbitz

Expedia is one of the most well-known travel brands online, with several travel sites to its name, including Expedia.com, Hotels.com, Travelocity, Orbitz, Hotwire.com, Trivago, Egencia (formerly Expedia Corporate Travel), Venere, Expedia Local Expert, Classic Vacations, Expedia CruiseShipCenters, and eLong.

Expedia.com, Travelocity, and Hotels.com function as accommodation booking services that also serve up online reviews and ratings for information-seeking travelers.

• Go to the Expedia Lodging Partner Services home page and click on the “List your property” button on the top-right corner of the page.

• You will go to another page where you have to fill out a form. In addition to a full name, email address, and phone number. You will also have to tell Expedia the number of properties you plan to add that have different addresses.

The automotive industry is in the midst of an exciting transformation. Sales-oriented corporations are taking a backseat to tech innovators and customer experience leaders. With a wide range of channels generating a wealth of customer data, organizations that listen to the Voice of the Customer on channels like business review sites and social media are the ones that will be able to truly understand customer needs and desires.

Cars.com and DealerRater

Owned by DealerRater, Cars.com is one of the most popular review websites for car buyers and dealerships. Apart from dealership reviews, it also offers comprehensive automotive information for shoppers in the form of price comparison tools, inventory search, auto loan calculators, expert opinions, photo galleries, and a large new and used car inventory.

DealerRater is an automotive review site that has more than 1.5 million reviews, and a sophisticated process that ensures every review is written by a real person with a real-life automotive shopping experience. DealerRater reviews are organized based on the level of customer service, quality of work, friendliness, price, and overall customer experience.

Planting your flag on Cars.com or DealerRater is easy. The first option is to sign up for Basic Listing access.

• A Basic Listing account is a free account that allows you to claim your dealership listing on DealerRater and utilize features like the ability to respond publicly to reviews, update your dealership listing and contact information, and even tag employees on reviews.
• From the DealerRater home page, click “Are You a Dealer?” in the upper-right corner of the page. (If your dealership is located in Canada, make sure you access this page from DealerRater.ca.)

• This will take you to DealerRater’s Dealers page. Scroll to the bottom of the page, and click “Claim Your Dealership Now”.
• Enter the name of Your Dealership in the pop-up window which will open, and click the auto-fill listing for your dealership when it is displayed.

• Enter your contact information (first and last name, job title, and email address) in the spaces provided.
• Note that DealerRater will ask you to claim your listing with an account registered to your dealership email address. If you do not have access to an email address under your dealership’s domain, you will have to provide DealerRater with a contact at the dealership who can authorize your access.
• Click “Claim This Dealership” to submit your request. Your request will be routed to DealerRater’s Client Services Team, and you should receive notification that your request has been processed within 2 business days.

The second option for claiming your business on DealerRater is by signing up for DealerRater Connections. A paid service, DealerRater Connections helps your dealership engage with potential customers, monitor your presence across the web, and promote your reviews, employees, and reputation across major search engines and automotive sites.

DealerRater Connections gives you access to extra features like the ability to start asking for reviews more easily with DealerRater’s LotShot tool, syndicate customer reviews to a network of millions, display your reviews in one place with an enhanced testimonial feed, allow shoppers to pre-select their salesperson, and make your listing stand out with premium ad placement.

The number of business review sites continues to grow. There is no shortage of sites that focus on specific industries, ranging from banking and financial services to real estate, senior housing, legal services, and automotive.

Employers have to do more to stand out for job applicants, and that starts with claiming a Glassdoor business page. Job applicants are looking for a new job in the same way a consumer looks for a new product, and that means looking at reviews.

• The first step is to visit the Glassdoor for Employers website . Clicking on the green “Sign Up” button will take you to a page where you can fill out a form for a free employer account .
• Glassdoor’s form asks you to fill out basic information such as your first, last, and company names. You’ll also need to put in your job title, the number of open jobs available at your office, a work email address, and a password for the profile. You also have to check a box, which confirms that you are a representative of your company’s HR, recruiting, marketing, or PR departments.

• You’ll also have to fill out some additional fields on the following page before the application is sent to Glassdoor’s Content and Community team for final verification. The overall process can take up to a maximum of 3 business days.

For more information, read our guide to using Glassdoor for employers .

SeniorAdvisor

SeniorAdvisor.com features trusted reviews and advice on local senior living communities, providing the information users need to make an informed decision.

• Those without a SeniorAdvisor business account can get one by filling out the form on the sign-up page .

• With a business account created, click on the blue “Claim this Profile” link that sends a claim request to SeniorAdvisor.com. You will be notified via email within 1-2 business days once the request is approved.
• Complete the form that appears, then click “Schedule my demo now.”

Zillow’s database includes information on 110 million US homes, complete with online reviews and ratings of real estate pros and firms.

To claim your listing, you will have to create an account and click the “I am a landlord or industry professional” box to create a profile. From there, you will need to fill out additional information such as your professional type and contact information. According to Zillow, real estate agents will need to make sure that ” the email addresses of your Zillow profile and the listing must be the same.” This is because Zillow listings are syndicated by various listing feed providers, which makes it easy for information to sync across all listings.

• Navigate to Zillow’s new account page .
• Add your email address and create a password. Then click on the “I am a landlord or industry professional” box.

• Selection your profession and add details about your name, ZIP code, and contact information.
• Click “Continue” to finish the process.

Avvo allows private parties to ask for legal advice on the phone, or online at a very low cost. Users can do it for free by asking for advice on the Q&A forum.

Avvo displays about 97% of all practicing attorneys in the United States, and it uses a proprietary algorithm that rates attorneys on a scale of 0 – 10 through customer-generated reviews and ratings based on data pulled from public records, bar associations, regulatory agencies, and court records.

With over 6 million unique visitors every month, Avvo is the place to be to connect with high-value legal leads and prospective clients.

• Navigate to the Avvo “Claim your profile” page and enter a lawyer’s full name, city, state, and zip code.

• Depending on the results, you can have one of two options: create a profile from scratch, or locate the existing profile within the Avvo directory and claim it. If the lawyer in question passed the bar and was practicing for at least one year, then chances are high that Avvo automatically created a professional profile.
• There are up to four different options available to verify your identity and claim your profile: LinkedIn, Facebook, Email, or Phone. Follow all directions during the verification process to complete the claim.
• If for some reason you don’t have a profile yet, then you will have to follow these steps: using the “claim your profile” page, go to the listing of lawyers with names similar to yours.
• Those that don’t have an existing profile can scroll to the bottom of the page of listings to find an option to create a new profile. You will need to fill out basic personal and professional information that includes your license to practice and states where you are a member of the bar. You will also need to indicate if you are currently under any disciplinary action.
• You can finish claiming by creating a username or by logging in with a  Facebook, Twitter, Google, or LinkedIn account.

Lawyers.com

Lawyers.com provides consumers with legal information, and the ability to search for lawyer reviews by location or expertise. The site collects both client ratings and peer ratings, which appear on every listing. Over 34 million people search for legal assistance and legal services on Lawyers.com every year.

To create or manage the information on your business listing on Lawyers.com, you will have to create a profile on the Martindale Legal Marketing Network .

Final Thoughts

Once you have your listings claimed and set up, you should continue to proactively manage your brand presence on these business review sites. Not only will this help your company stand out from the competition; it should also improve your search visibility, boost your customer acquisition strategy, and drive more conversions.

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The frames I bought are high-quality AND reasonably priced

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Excellent Work

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Independent Book Review

A Celebration of Indie Press and Self-Published Books

30+ Top-Notch Book Review Sites for Readers & Writers

Here are 30+ top-notch book review sites for booksellers, librarians, readers, & writers. Learn more about 30 bookish companies helping spread the word about the best & latest books.

Top-Notch Book Review Sites for Readers & Writers

Book reviews are for all of us.

Readers need to know whether books with the best covers are worth the time they’re about to put into it. They find it helpful (and fun!) to check out reviews after reading the books, too, so they can see what other real-life humans had to say about it.

Authors & publishers need to get book reviews to build buzz and credibility for their product. Librarians & booksellers need to hear from trusted sources that the book they are about to buy for their collection has the capability to get picked up & to satisfy. 

Book review sites have transformed the book-recommending landscape.

We can write reviews on product pages, on social media apps, and some of us, for publications that have been around since before the internet. Book reviewing has changed. But maybe it also hasn’t.

What kind of book review sites are you looking for? Chances are, this list has you covered.

Here are 30+ book review sites to read, write, and bookmark. 

1. Independent Book Review

Does this logo look familiar? (Hint: You’re sitting on it).

IBR, the website you’re on RIGHT NOW, is all about indie books . There are so many books in the world right now, but if you feel like you keep seeing the same ones recommended over and over, start reading indie!

Independent presses & self-published authors are doing some incredible work right now. IBR reviews books, curates lists, does indie bookstore round-ups, and uses starred reviews & best-of-the-year lists to show which books are going to blow your mind.

2. Book Marks

Lit Hub rules. You already knew this.

But do you know about Book Marks? They’re a branch of the Lit Hub network, and they are an excellent way for booksellers and librarians to get shorter recaps from multiple sources and voices.

Their staff peruses book review sites and shares pull-quotes from them in book lists & more. By reading all of these sites, they can give the book a rating based on the average: “Rave, Positive, Mixed, or Pan.”

My favorite book-buying platform, Bookshop , uses Book Marks’ scale for their books’ ratings, and I love getting access to that.

3. Publishers Weekly

Publishers Weekly has been around since 1872. By now, they’re a review churning machine. They cover so much of the book industry in so many different ways, reviewing nearly 9,000 books per year and providing publication announcements, agency announcements, industry job listings , bestseller lists, industry stats, a self-publishing partner, and more. 

4. Kirkus Reviews

Another one that’s been around since before the internet! 1933 to be exact. Kirkus is a widely recognized publication that book buyers & librarians follow carefully. I dare you to find a bookstore or library that doesn’t have multiple books with Kirkus Reviews plastered on their front and back covers.

5. Booklist

The American Library Association runs Booklist , a platform dedicated to helping libraries, educators, and booksellers choose books. They’ve got a magazine (since 1905!), book reviews, lists, awards, and one of my favorite bookish podcasts out there: Shelf Care .

6. Library Journal & School Library Journal

As you might be able to guess, Library Journal & School Library Journal focus on librarians too! They review a ton of books, and they write often about library-related news, collection management, technology, programs, and more. If you’re an author hoping to land your book in libraries, these are essential targets.

7. BookPage

You may have seen BookPage in your local library or bookstore. Some shops provide it for free so that patrons can look through it to find which books to buy in-store. Their website is clean and intriguing and always full of the most up-to-date releases and bestsellers.

Speaking of libraries! Have you seen our gifts for librarians ?

8. Foreword

Foreword is such an enthusiastic and dedicated champion of indie books, and they’ve been doing it since the 90s! I love how much attention university presses get here too. Their reviews are well-written & thorough, in both print & digital, and I always find something to speed-purchase once the Foreword Indie winners come out.

9. LoveReading

LoveReading is a top book-recommendation website in the UK. They’ve got starred reviews, lists, staff picks, a LitFest , eBooks, and they even donate 25% of the cover price of their books to schools of your choice. It’s reader-friendly and apparent how much they appreciate the wonder of books. 

10. Washington Independent Review of Books

What’s not to love about The Independent?

Back in 2011, a group of writers & editors were frustrated by newspapers dropping book review sections and decided to do something about it. The Washington Independent Review of Books is quite a lovely something! This nonprofit posts every day: from reviews to interviews to essays and podcasts. They host events too!

11. Book Riot

Try being a reader and not finding something you love on Book Riot. Book lists, podcasts, personalized recommendations, newsletters, book deals—this site is a haven.

It doesn’t post solo book reviews like other sites, but they do share mini-reviews in book lists and talk about reading in unique & passionate ways. The Book Riot Podcast is such a winner too! I love listening to Jeff & Rebecca laugh about the latest in books & reading.

12. Electric Lit

From novel excerpts to original short fiction & poetry, they might not only be a book review site,  but they do offer a lot in the world of book recommendations. Their Recommended Reading lit mag features unique staff picks and short, insightful book reviews.

13. The Millions

The writing in The Millions is something to behold. They are an artful source for all things book reviews & recommendations. They write stunning essays about books & reading and long reviews of new and old books. They’ve got some of my favorite Most Anticip ated lists too.

What are the biggest benefits of reading ? 🧐

14. Bookforum

Did you hear? Bookforum is back ! This book review magazine announced in December 2022 that they were closing, and my heart sank a little bit. This company means so much to the publishing industry and has for 20+ years, so when I saw (last week!) that they are returning, I did more than a few jumps for joy.

Welcome back, Bookforum! Can’t wait to see what you’ve got coming for us in book world coverage.

BOMB is in it for the art. Art, literature, film, music, theater, architecture, and dance. There are reviews and interviews, and the literature section is a real delight. The reviews are like poignant essays, and the author interviews are in-depth and feature some fascinating minds.

16. The Asian Review of Books

The only dedicated pan-Asian book review publication! It’s widely cited and features some of the best in Asian books and art, so booksellers and librarians have a source to trust to stock their collections with high-quality pan-Asian lit.

Have you seen our gifts for book lovers yet?

17. Chicago Review of Books

I love so much of what Chicago Review of Books does. They have a clean & sleek design that features some of the buzziest books as well as plenty of hidden gems from our favorite indie presses. I’m a particularly big fan of the spotlight they put on books in translation .

18. Rain Taxi

I love Rain Taxi ’s style! They champion unique books, publish their own fiction, poetry, and nonfiction, and put a real emphasis on art for their magazine covers . It’s a beautiful print magazine to subscribe to, but they also share free online editions & digital archives. They even run the Rain Taxi Reading Series & Twin Cities Book Festival if you’re a real-lifer in Minnesota!

19. The Rumpus

Oh, The Rumpus ! This mostly volunteer-run online magazine publishes reviews, interviews, essays, fiction, and poetry. The reviews are in-depth and personal and heart-melting, and in addition to the site, they’ve got cool perks like the Poetry Book Club  and Letters in the Mail . The book club is where you get a pre-release book and meet the poet via Slack with other club members at the end of the month, and Letters in the Mail are actual postcards sent in the mail to you twice a month from your favorite authors.

20. Book Reporter

The selection in Book Reporter is carefully curated & enticing: hot new releases, forthcoming books, major presses, & indies. And there are plenty of unique ways to learn about them, like video interviews and monthly lists & picks. It launched in 1996 and is in The Book Report Network, which includes Reading Group Guides , a super useful resource for book clubs.

21. BookTrib .

BookTrib does such a great job of making their site browsable. The different ways you can enjoy what they offer—from book lists to giveaways to ebook deals —are difficult to keep your purchase finger off of.

23. Lit Reactor

Writers & readers—where bookish people meet! LitReactor’s book reviews are in the magazine portion of their website, and they’ve got plenty of them! Reviews, interviews, lists, introspectives, writing tips, and reading discussions. I’ve found some really unique content on Lit Reactor, like this ranking of literary parents . The website is a haven for writers especially, as there are workshops, writing blog posts, and even a forum to participate in.

24. Crime Fiction Lover

Dark alleys. Stray bullets. Hard-boiled detectives. Runaway thrills. If you’re a mystery-thriller reader, you’ve got to know about Crime Fiction Lover. They’ve got a passionate group of readers and writers talking about the best books in the genre and the ones that are soon to come out too.

25. SF Book Reviews

Speculative fiction fans unite! SF Book Reviews has been reviewing sci-fi and fantasy books since 1999, and while they’re a relatively small staff, they publish regularly, feature books of the month, and work wonders for their fantastical community.

26. Historical Novel Society

For all you historical fiction fans out there, the Historical Novel Society has reviewed more than 20,000 books in its twenty years. This one works like a membership for “writers and readers who love exploring the past.” You get a quarterly print magazine as a member, and if you’re a writer, you can join critique groups and ask for book reviews.

27. The Poetry Question

The Poetry Question writes about poetry published by indie presses and indie authors. They are a small passionate team dedicated to showing the world why indie presses continue to be a leading source for award-winning poetry.

28. Goodreads

Did you know that there are over 125 million members on Goodreads? When users review books, they can have conversations with fellow readers and follow reviewers too. If you’re looking for the biggest community, there’s no doubt Goodreads is the one. I like using sites like this because it helps you catalog books, one of my favorite ways to build a strong reading habit . 

29. The Storygraph

A big community of active users that’s Amazon free! Come review books, use half & quarter stars (!), and complete reading challenges. You got this.

29. Bookwyrm

Bookwyrm is small (around 5,000 members at the time of this writing), but doesn’t that sound kind of nice? There are active members and a genuine collective goal in talking books. Grow with it. I think you’ll be comfy here. There are other communities within the Bookwyrm umbrella too, like Bookrastinating .

30. Reedsy Discovery

I hold a special place in my heart for book review sites dedicated to helping writers! I got into this business as a book marketer, and I experienced first-hand, through hundreds of books, how hard it was to get exposure & validation for small press and self-published authors. 

Reedsy Discovery is a branch of Reedsy (the author resource company) that connects authors & reviewers so that people can read free books, sometimes receive tips for it, and authors can get more reviews in the process. Readers can choose from the latest books as well as the ones that are getting the best reviews.

31. Netgalley

Netgalley is a book review site for pre-released books. Reviewers sign up for a free account, request galleys from publishers and indie authors, and get to read them before they’re published so that they can leave reviews for the book, preferably on Amazon, Goodreads, or their blog. They also run Bookish , the editorial arm of Netgalley, which has book recommendations, interviews, and more.

32. Online Book Club

This review site combines a bunch of cool things! The 4-million member community gives me a lot of Goodreads vibes, especially with the Bookshelves app . But Online Book Club is a place for you to get eBook deals and talk about books in reviews and forums.

What are your favorite book review sites to follow? Let us know in the comments!

Thank you for reading “ Top-Notch Book Review Sites for Readers & Writers !” If you liked what you read, please spend some more time with us at the links below.

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Check out http://www.literaryvault.com for best book reviews and author interviews. The literary Vault is a blog run and owned by a 13-year-old passionate reader who loves to share her passion and recommendations with others.

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Book review sites serve as invaluable resources for both readers and writers, offering insightful critiques, recommendations, and discussions on a wide range of literary works. Whether you’re seeking your next captivating read or looking to promote your own book, these platforms provide a wealth of information and opportunities for engagement. https://ghostwritersplanet.com/

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13 Review Websites to List Your Business and Gather Raving Fans

Reviews are like the much-necessary social proof for your business in this online world. Check out these review websites for listing your business!

Want to know how great your business is doing genuinely? Do you aspire to get honest reviews about your business’s management and other aspects? Getting listed on the review sites is the best option in the box for you. It works like a rabbit from a magician’s hat and gets your business up & running.

The Essentiality of Getting Listed on Review Websites

The value of having a listing on review websites and gaining online reviews for businesses cannot be pointed out in the current digital era. It’s like having your own private cheerleading team, only online! Customers these days often tend to go onto review websites and know about your business and the services provided before contacting you directly.

Such websites increase a business’s visibility and trustworthiness. Moreover, positive & honest customer reviews serve as virtual testimonies, fostering trust and confidence in customers that follow. Businesses that actively respond to online evaluations can resolve consumer issues, offer assistance, and even turn a bad experience around.

Additionally, being listed on online review websites helps a business’s search engine optimization (SEO) immensely. The quantity and caliber of online reviews are also taken into account by search engines, which significantly impacts how well-ranked a business appears in search results.

It’s like having a digital billboard for your business. One huge positive is that your business and its services get marketed on their own. Further, getting marketed without spending a buck on it is always advantageous. It will also help you stand out in the competition and increase customer engagement .

Criteria for selecting the best review site

Choosing the right review site is crucial for your business to be seen and to draw in new clients. The following criteria will help you select the finest review site for your business.

Reputation & Familiarity

It would be best if you choose sites that aren’t overly focused or irrelevant while choosing review sites for your business. Your business should gather evaluations on websites that ordinary people use. Familiar and reputed sites like Google, for example, will always have more traffic because of the trust it has built over the years.

Market Relevance

Take into account review sites that are specific to your business’s industry or target market. This guarantees that the customer feedback tools are using data from customers who care about your goods or services and are the ones who leave reviews and give suitable ratings. These reviews will make your business grow by leaps and bounds. 

Review Credibility

Check to see if the review site has adequate safeguards against false reviews. Genuine perspectives about your business from actual consumer reviews will help attract new customers within no time.

Integration with Social Media & Mobile Compatibility

Think about review sites that permit integration with well-known social media networks. This enables people to post their reviews on social media, thus broadening the customers of your business. Moreover, a review site that also is accessible via a mobile device can get your work done any day, anywhere.

User-friendly Interface

Choose a review website with a simple, effortless user interface and a pleasant browsing experience. Visitors to your business listing will be encouraged to explore it and offer feedback if the interface is well-designed. Look for websites that let you follow up on the reviews posted by your customers. This will increase your business’s authenticity and foster customer belonging. 

To make your work easy so that you can focus more on growing your business and better product management , below are some review websites on which you can list your business. While you look for the sites, make sure you keep the above points in mind. 

Before making a purchase or using a service, are you looking for unbiased business reviews? Trustpilot can help you! A listing website, it provides services to 65 nations, including the US. On the website, there are 83 million reviews that have been independently verified. 

Trustpilot bills itself as an all-in-one resource for online reviews. Accounts can be made by people and businesses alike without cost. It provides a straightforward, user-friendly layout that makes finding businesses and reading reviews simple. An invitation to post a review is delivered to a customer after completing a business transaction. Instructions that guide the customer through the review process are included with the invitation.

Trustpilot upholds stringent legal rules regarding review content, and humans, as well as robots, screen each review to guarantee that it is accurate to prevent spamming and inappropriate information. With valuable reviews, Trustpilot can become your invaluable companion for listing business.

Google Business Profile

Business owners need to have an active Google Business Profile (GBP) page to boost web traffic and interact with clients online. Millions of searches happen on Google every minute, making the platform the most widely and often used search engine. So, having your business listed here will generate significant returns. 

The review service offered by Google Business Profile stands out since it provides a wide range of valuable tools for business owners to market themselves online, like booking appointments and posting updates to social media. One star depicts the minimum possible rating on Google’s five-star scale⭐.

The amount of reviews each business has received is listed on its page alongside the average rating for that business. Moreover, you can create and customize a profile by adding photos and other necessary info. Turn the people who search for you on Google to customers right away with GBP.  

Angi (Angie’s List)

Home service providers use the popular website Angi , although it currently has listings for more than 720 different categories of services. Building a listing is free and easy; business owners and service providers only need to register an account and complete the necessary fields.  

Access to the Angi customer service team is one of the unique assistance resources available with the “Silver” and “Gold” memberships. Users can use them to discover a provider, schedule appointments, and compare pricing. Angi offers a complaint resolution team and also a standard review feature to assist users and companies with their problems.   

The staff alerts the business owner when a bad review is written. Once the problem has been fixed, the user receives the previous review again so they can provide updated feedback. So, get your business listed on Angi today and enjoy the services it has to offer.

One of the most popular web portals is Yelp , which has 184 million reviews on its platform. Indeed, some search engines, including Bing and Yahoo, have dropped their review functionality to incorporate Yelp reviews into their systems.

Additionally, businesses can register for a free Yelp account and update their profiles with contact data, business information, and images. They can handle arguments through private messaging or respond publicly to both positive and negative reviews.  

The reporting tool on Yelp shows information like the number of reviews received each month and what consumers do after viewing a page, such as visiting the business’s website. Yelp offers a selection of videos to help business owners make the most of the site.

A fantastic review site like Feefo can work wonders for your business. Feefo stands apart due to its dedication to authenticity. They confirm each customer’s purchase to ensure that every review is sincere and reliable.

The great features offered by Feefo can help you grow your business. You can make your overall rating visible to website visitors so they can quickly assess your credibility. It offers detailed statistics and insights, enabling you to comprehend client preferences and adjust your business practices accordingly.

Customers of the platform can navigate it with ease because of its user-friendly UI. Therefore, Feefo is the way to go if you’re searching for an honest, dependable, and efficient strategy to promote your business and win over customers.

An excellent review platform that might really help your business is REVIEWS.io . It’s comparable to having a reliable friend refer customers to your business. REVIEWS.io lets you establish credibility and trust by showcasing honest reviews from your delighted clients, whether you manage a small local business or a large international corporation.

You can assemble and disseminate evaluations, reply to client comments, and highlight your greatest testimonials on your website or social network profiles. To increase your online presence, you may personalize your review sites, invite customers to leave reviews, and even link the reviews with Google and other platforms.

Therefore, Reviews.io is the site to use to grow your consumer base and build a solid online reputation. Try it out and observe the impact it can have on your business.

Yellow Pages

Businesses, including restaurants, salons, plumbers, and more, may be found on an online website, Yellow Pages . Yellow Pages has you covered whether you’re looking to sell a cozy cup of coffee at your shop or an electrician for a home repair looking to provide your services.

Yellow Pages provide essential details like business addresses, phone numbers, and even directions to their locations in addition to reviews. It serves as your one-stop shop for all local business requirements.

Therefore, the next time you try to find a reputable business, don’t forget to check Yellow Pages. It serves as your go-to manual for building trustworthy services that will simplify running your business and enhance consumer involvement.

Better Business Bureau

Adding a Better Business Bureau listing can increase your business’s marketability and reputation. Customers frequently use Better Business Bureau (BBB) to look into businesses and often read customer reviews. This allows you to stand out by emphasizing positive evaluations and professionally handling complaints or issues.

With various tools BBB offers to ensure that your business is made easy, it provides valuable insights. It ensures you increase your customer communication by replying to their queries. 

It is tailored for all kinds of businesses, however small or large. Having your business listed on this platform engages you as an owner and your business. It offers valuable materials to support your growth and success in addition to helping you draw in more clients. 

G2 is nothing less than a game changer if your business is listed on it. A listing on G2 has several advantages for your business. It offers unmatched exposure to around 80M people. You’ll also raise your profile among a broad group of customers actively looking for similar products and services.

G2 offers insightful statistics that help you better comprehend your target audience. You may observe user behavior, spot trends, and also adjust your tactics as necessary. It adds customers to your business diary and helps you maintain them if you remain active on the site.

This listing website brings you an opportunity to make your business shine. So, take advantage of this fantastic opportunity to grow your business. Join the G2 revolution and see your business soar!

Adding your business to GoodFirms can completely shift the game. Potential customers may quickly identify your business using their vast database of businesses in various industries and evaluate it using reviews, ratings, and portfolios.

Because of its user-friendly interface, you can quickly build and manage your business profile with GoodFirms. You can promote your subject matter knowledge, offer client endorsements, and display your accomplished projects.

In addition to letting you advertise your business, GoodFirms also offers practical resources like market analysis, research reports, and expert advice. You may stay informed about market trends and use the amount of data it provides to inform your business decisions.

One of Capterra ‘s most vital traits is its widespread appeal. With millions of monthly visits, you can expand your clientele and reach a wider audience. Potential clients may easily find your business and evaluate it against competitors in your industry.

Prospective customers may easily access the information they need about your business with the help of the Capterra interface. They have access to tools for decision-making, feature discovery, and reviews. This transparency boosts your business and consumer trust in your business.

For every business owner trying to increase visibility, connect with more customers, and establish a reputation, Capterra is a valuable tool. It’s a great chance to promote your business and develop genuine connections with potential clients.

TrustRadius

By adding your business to TrustRadius , you can reach out to a vast network of consumers looking for trustworthy testimonials and information on goods and services in your sector. Because TrustRadius is a platform where users openly share their experiences and opinions, customers trust it.

It has an easy-to-operate user interface and quickly gets your business listed on the website after completing a few steps. Respond to their queries or comments directly, and you will foster business growth automatically. Here, you can add and edit your product details and pricing information.

Therefore, TrustRadius is the ideal platform for youyou’reu’re a business owner trying to improve your visibility, establish trust, and interact with potential customers.  

You can trust that the comments you get are genuine because Sitejabber is a reputable community where customers openly share their real-world experiences. Used by millions of people worldwide, it is one go-to website for a business owner and definitely for a customer.

The website gets over 95% positive reviews. Moreover, Sitejabber provides several materials and tools to help you manage your business profile. You can quickly check your business’s performance, monitor reviews, and get notifications.

It unlocks the immense growth potential it offers for your business needs. So, why wait? Make your business account here on Sitejabber, list it, and start your engagement journey asap.

Online review sites can be valuable tools for assembling data and formulating well-informed conclusions. They give customers a place to express their thoughts and experiences regarding goods, services, and businesses. Utilizing internet review sites can be advantageous, but using prudence and forming well-rounded opinions is crucial for businesses advantage.

Next, check out review management software for your online business. 

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The 13 Best Book Review Sites and Book Rating Sites

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Nobody likes to spend money on a new book only to face that overwhelming feeling of disappointment when it doesn't live up to your expectations. The solution is to check out a few book review sites before you hit the shops. The greater the diversity of opinions you can gather, the more confidence you can have that you'll enjoy the title.

Which book review and book rating sites are worth considering? Here are the best ones.

1. Goodreads

Goodreads is arguably the leading online community for book lovers. If you want some inspiration for which novel or biography to read next, this is the book review site to visit.

There's an endless number of user-generated reading lists to explore, and Goodreads itself publishes dozens of "best of" lists across a number of categories. You can do a book search by plot or subject , or join book discussions and reading groups with thousands of members.

You can participate in the community by adding your own rankings to books you've read and leaving reviews for other people to check out. Occasionally, there are even bonus events like question and answer sessions with authors.

2. LibraryThing

LibraryThing is the self-proclaimed largest book club in the world. It has more than 2.3 million members and is one of the best social networking platforms for book lovers .

With a free account, you can add up to 200 books to your library and share them with other users. But it's in the other areas where LibraryThing can claim to be one of the best book review sites.

Naturally, there are ratings, user reviews, and tags. But be sure to click on the Zeitgeist tab at the top of the page. It contains masses of information, including the top books by rating, by the number of reviews, by authors, and loads more.

3. Book Riot

Book Riot is a blog. It publishes listicles on dozens of different topics, many of which review the best books in a certain genre. To give you an idea, some recent articles include Keeping Hoping Alive: 11 Thrilling YA Survival Stories and The Best Historical Fiction Books You’ve Never Heard Of .

Of course, there's also plenty of non-reading list content. If you have a general affinity for literature, Book Riot is definitely worth adding to the list of websites you browse every day.

Bookish is a site that all members of book clubs should know about. It helps you prep for your next meeting with discussion guides, book quizzes, and book games. There are even food and drink suggestions, as well as playlist recommendations.

But the site is more than just book club meetings. It also offers lots of editorial content. That comes in the form of author interviews, opinion essays, book reviews and recommendations, reading challenges, and giveaways.

Be sure to look at the Must-Reads section of the site regularly to get the latest book reviews. Also, it goes without saying that the people behind Bookish are book lovers, too. To get a glimpse of what they’re reading, check out their Staff Reads articles.

5. Booklist

Booklist is a print magazine that also offers an online portal. Trusted experts from the American Library Association write all the book reviews.

You can see snippets of reviews for different books. However, to read them in full, you will need to subscribe. An annual plan for this book review site costs $184.95 per year.

6. Fantasy Book Review

Fantasy Book Review should be high on the list for anyone who is a fan of fantasy works. The book review site publishes reviews for both children's books and adults' books.

It has a section on the top fantasy books of all time and a continually updated list of must-read books for each year. You can also search through the recommended books by sub-genres such as Sword and Sorcery, Parallel Worlds, and Epic Fantasy.

7. LoveReading

LoveReading is one of the most popular book review sites in the UK, but American audiences will find it to be equally useful.

The site is divided into fiction and non-fiction works. In each area, it publishes weekly staff picks, books of the month, debuts of the month, ebooks of the month, audiobooks of the month, and the nationwide bestsellers. Each book on every list has a full review that you can read for free.

Make sure you also check out their Highlights tab to get book reviews for selected titles of the month. In Collections , you'll also find themed reading lists such as World War One Literature and Green Reads .

Kirkus has been involved in producing book reviews since the 1930s. This book review site looks at the week's bestselling books, and provides lengthy critiques for each one.

As you'd expect, you'll also find dozens of "best of" lists and individual book reviews across many categories and genres.

And while you're on the site, make sure you click on the Kirkus Prize section. You can look at all the past winners and finalists, complete with the accompanying reviews of their books.

Although Reddit is a social media site, you can use it to get book reviews of famous books, or almost any other book for that matter! Reddit has a Subreddit, r/books, that is dedicated to book reviews and reading lists.

The subreddit has weekly scheduled threads about a particular topic or genre. Anyone can then chip in with their opinions about which books are recommendable. Several new threads are published every day, with people discussing their latest discovery with an accompanying book rating or review.

You'll also discover a weekly recommendation thread. Recent threads have included subjects such as Favorite Books About Climate Science , Literature of Indigenous Peoples , and Books Set in the Desert . There’s also a weekly What are you Reading? discussion and frequent AMAs.

For more social media-like platforms, check out these must-have apps for book lovers .

10. YouTube

YouTube is not the type of place that immediately springs to mind when you think of the best book review sites online.

Nonetheless, there are several engaging YouTube channels that frequently offer opinions on books they've read. You’ll easily find book reviews of famous books here.

Some of the most notable book review YouTube channels include Better Than Food: Book Reviews , Little Book Owl , PolandBananasBooks , and Rincey Reads .

Amazon is probably one of your go-to site when you want to buy something. If you don’t mind used copies, it’s also one of the best websites to buy second-hand books .

Now, to get book reviews, just search and click on a title, then scroll down to see the ratings and what others who have bought the book are saying. It’s a quick way to have an overview of the book’s rating. If you spot the words Look Inside above the book cover, it means you get to preview the first few pages of the book, too!

Regardless of the praises or criticisms you have heard from other book review sites, reading a sample is the most direct way to help you gauge the content’s potential and see whether the author’s writing style suits your tastes.

12. StoryGraph

StoryGraph is another good book review site that's worth checking out. The book rating is determined by the site's large community of readers. Key in the title of a book you're interested in and click on it in StoryGraph's search results to have an overall view of its rating.

Each book review provides information on the moods and pacing of the story. It also indicates whether the tale is plot or character-driven, what readers feel about the extent of character development, how lovable the characters generally are, and the diversity of the cast.

13. London Review of Books

The London Review of Books is a magazine that covers a range of subjects such as culture, literature, and philosophy. Part of its content includes amazingly detailed book reviews. If you feel that most modern book reviews are too brief for your liking, the London Review of Books should suit you best.

You'll gain insight into the flow and themes of the story, as well as a more thorough picture of the events taking place in the book.

Read Book Reviews Before You Buy

The book review sites we've discussed will appeal to different types of readers. Some people will be more comfortable with the easy-to-interpret book rating systems; others will prefer extensive reviews written by experienced professionals.

Although it’s easy to be tempted by a gorgeous book cover, it’s always best to have a quick look at the book reviews before actually buying a copy. This way, you can save your money and spend it on the books that you’ll be proud to display on your shelves for a long time. And check out recommendations, as well, to help you find what's worth reading.

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How machine learning is helping us probe the secret names of animals

You can add marmoset monkeys to the list of species that use “names.” But whether animals have anything more to say remains unknown.

• Antonio Regalado archive page

Do animals have names? According to the poet T.S. Eliot, cats have three: the name their owner calls them (like George); a second, more noble one (like Quaxo or Cricopat); and, finally, a “deep and inscrutable” name known only to themselves “that no human research can discover.”

But now, researchers armed with audio recorders and pattern-recognition software are making unexpected discoveries about the secrets of animal names—at least with small monkeys called marmosets.  

That’s according to a team at Hebrew University in Israel, who claim in the journal Science this week they’ve discovered that marmosets “vocally label” their monkey friends with specific sounds.

Until now, only humans, dolphins , elephants , and probably parrots had been known to use specific sounds to call out to other individuals.

Marmosets are highly social creatures that maintain contact through high-pitched chirps and twitters called “phee-calls.” By recording different pairs of monkeys placed near each other, the team in Israel says they found the animals will adjust their sounds toward a vocal label that’s specific to their conversation partner. 

“It’s similar to names in humans,” says David Omer, the neuroscientist who led the project. “There’s a typical time structure to their calls, and what we report is that the monkey fine-tunes it to encode an individual.”

These names aren’t really recognizable to the human ear; instead, they were identified via a “random forest,” the statistical machine learning technique Omer’s team used to cluster, classify, and analyze the sounds.

To prove they’d cracked the monkey code—and learned the secret names—the team played recordings at the marmosets through a speaker and found they responded more often when their label, or name, was in the recording.

This sort of research could provide clues to the origins of human language, which is arguably the most powerful innovation in our species’ evolution, right up there with opposable thumbs. In years past, it’s been argued that human language is unique and that animals lack both the brains and vocal apparatus to converse.

But there’s growing evidence that isn’t the case, especially now that the use of names has been found in at least four distantly related species. “This is very strong evidence that the evolution of language was not a singular event,” says Omer.

Some similar research tactics were reported earlier this year by Mickey Pardo, a postdoctoral researcher, now at Cornell University, who spent 14 months in Kenya recording elephant calls. Elephants sound alarms by trumpeting, but in reality most of their vocalizations are deep rumbles that are only partly audible to humans.

Pardo also found evidence that elephants use vocal labels , and he says he can definitely get an elephant’s attention by playing the sound of another elephant addressing it. But does this mean researchers are now “speaking animal”? 

Not quite, says Pardo. Real language, he thinks, would mean the ability to discuss things that happened in the past or string together more complex ideas. Pardo says he’s hoping to determine next if elephants have specific sounds for deciding which watering hole to visit—that is, whether they employ place names.

Several efforts are underway to discover if there’s still more meaning in animal sounds than we thought. This year, a group called Project CETI that’s studying the songs of sperm whales found they are far more complex than previously recognized . It means the animals, in theory, could be using a kind of grammar—although whether they actually are saying anything specific isn’t known.

Another effort, the Earth Species Project , aims to use “artificial intelligence to decode nonhuman communication” and has started helping researchers collect more data on animal sounds to feed into those models. 

The team in Israel say they will also be giving the latest types of artificial intelligence a try. Their marmosets live in a laboratory facility, and Omer says he’s already put microphones in monkeys’ living space in order to record everything they say, 24 hours a day.

Their chatter, Omer says, will be used to train a large language model that could, in theory, be used to finish a series of calls that a monkey started, or produce what it predicts is an appropriate reply. But will a primate language model actually make sense, or will it just gibber away without meaning? 

Only the monkeys will be able to say for sure.  

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Scientists Made a List of Lost Birds and Now They Want Us to Find Them

Some 144 bird species had not been seen in at least a decade, but a project by conservation organizations proposes they all may still be hidden somewhere in the wild.

Clockwise from top left: Santa Marta sabrewing; Golden-fronted bowerbird; yellow-eared parrot; Hook-billed kite; Edwards’s pheasant; Bronze parotia. Credit... Carole Turek; Tim Laman; Federico Rios for The New York Times; Karine Aigner; Ernie James; Tim Laman/Nature Picture Library, via Minden Pictures

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By Jim Robbins

• Published Aug. 23, 2024 Updated Aug. 26, 2024

In 2022, an ornithologist high in the Sierra Nevada de Santa Marta mountains of northern Colombia spotted the shimmering emerald green and cobalt blue feathers of the Santa Marta sabrewing. A large hummingbird, it had only been documented twice since 1879. As the bird sat on a branch the ornithologist, Yurgen Vega, captured images.

Once lost to science, it now was found.

The bird was on the American Bird Conservancy’s 10 most wanted list, which sits atop a longer register of “lost birds,” which are formally defined as not having been documented by photographic, audio or genetic evidence in at least a decade.

A major goal of the list is to persuade bird watchers and others to look for these birds as they go out into the field, and to bring back evidence the birds have not gone extinct.

People have searched for lost birds for decades. But the process was formalized in 2020 by the conservancy, in partnership with two other groups, Re:wild and BirdLife International, as the Search for Lost Birds project.

Researchers from the groups published a paper in June with a definitive list of birds that need finding. They scoured tens of millions of photos, videos and audio recordings in birding databases such as iNaturalist and xeno-canto. The study concluded that there are 144 species of bird lost to the scientific world but that may still exist.

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A high-powered CEO puts her career and family on the line when she begins a torrid affair with her much younger intern. A high-powered CEO puts her career and family on the line when she begins a torrid affair with her much younger intern. A high-powered CEO puts her career and family on the line when she begins a torrid affair with her much younger intern.

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