purpose of hypothesis in quantitative research

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Research Questions & Hypotheses

Generally, in quantitative studies, reviewers expect hypotheses rather than research questions. However, both research questions and hypotheses serve different purposes and can be beneficial when used together.

Research Questions

Clarify the research’s aim (farrugia et al., 2010).

• Research often begins with an interest in a topic, but a deep understanding of the subject is crucial to formulate an appropriate research question.
• Descriptive: “What factors most influence the academic achievement of senior high school students?”
• Comparative: “What is the performance difference between teaching methods A and B?”
• Relationship-based: “What is the relationship between self-efficacy and academic achievement?”
• Increasing knowledge about a subject can be achieved through systematic literature reviews, in-depth interviews with patients (and proxies), focus groups, and consultations with field experts.
• Some funding bodies, like the Canadian Institute for Health Research, recommend conducting a systematic review or a pilot study before seeking grants for full trials.
• The presence of multiple research questions in a study can complicate the design, statistical analysis, and feasibility.
• It’s advisable to focus on a single primary research question for the study.
• The primary question, clearly stated at the end of a grant proposal’s introduction, usually specifies the study population, intervention, and other relevant factors.
• The FINER criteria underscore aspects that can enhance the chances of a successful research project, including specifying the population of interest, aligning with scientific and public interest, clinical relevance, and contribution to the field, while complying with ethical and national research standards.

• The P ICOT approach is crucial in developing the study’s framework and protocol, influencing inclusion and exclusion criteria and identifying patient groups for inclusion.

• Defining the specific population, intervention, comparator, and outcome helps in selecting the right outcome measurement tool.
• The more precise the population definition and stricter the inclusion and exclusion criteria, the more significant the impact on the interpretation, applicability, and generalizability of the research findings.
• A restricted study population enhances internal validity but may limit the study’s external validity and generalizability to clinical practice.
• A broadly defined study population may better reflect clinical practice but could increase bias and reduce internal validity.
• An inadequately formulated research question can negatively impact study design, potentially leading to ineffective outcomes and affecting publication prospects.

Checklist: Good research questions for social science projects (Panke, 2018)

Research Hypotheses

Present the researcher’s predictions based on specific statements.

• These statements define the research problem or issue and indicate the direction of the researcher’s predictions.
• Formulating the research question and hypothesis from existing data (e.g., a database) can lead to multiple statistical comparisons and potentially spurious findings due to chance.
• The research or clinical hypothesis, derived from the research question, shapes the study’s key elements: sampling strategy, intervention, comparison, and outcome variables.
• Hypotheses can express a single outcome or multiple outcomes.
• After statistical testing, the null hypothesis is either rejected or not rejected based on whether the study’s findings are statistically significant.
• Hypothesis testing helps determine if observed findings are due to true differences and not chance.
• Hypotheses can be 1-sided (specific direction of difference) or 2-sided (presence of a difference without specifying direction).
• 2-sided hypotheses are generally preferred unless there’s a strong justification for a 1-sided hypothesis.
• A solid research hypothesis, informed by a good research question, influences the research design and paves the way for defining clear research objectives.

Types of Research Hypothesis

• In a Y-centered research design, the focus is on the dependent variable (DV) which is specified in the research question. Theories are then used to identify independent variables (IV) and explain their causal relationship with the DV.
• Example: “An increase in teacher-led instructional time (IV) is likely to improve student reading comprehension scores (DV), because extensive guided practice under expert supervision enhances learning retention and skill mastery.”
• Hypothesis Explanation: The dependent variable (student reading comprehension scores) is the focus, and the hypothesis explores how changes in the independent variable (teacher-led instructional time) affect it.
• In X-centered research designs, the independent variable is specified in the research question. Theories are used to determine potential dependent variables and the causal mechanisms at play.
• Example: “Implementing technology-based learning tools (IV) is likely to enhance student engagement in the classroom (DV), because interactive and multimedia content increases student interest and participation.”
• Hypothesis Explanation: The independent variable (technology-based learning tools) is the focus, with the hypothesis exploring its impact on a potential dependent variable (student engagement).
• Probabilistic hypotheses suggest that changes in the independent variable are likely to lead to changes in the dependent variable in a predictable manner, but not with absolute certainty.
• Example: “The more teachers engage in professional development programs (IV), the more their teaching effectiveness (DV) is likely to improve, because continuous training updates pedagogical skills and knowledge.”
• Hypothesis Explanation: This hypothesis implies a probable relationship between the extent of professional development (IV) and teaching effectiveness (DV).
• Deterministic hypotheses state that a specific change in the independent variable will lead to a specific change in the dependent variable, implying a more direct and certain relationship.
• Example: “If the school curriculum changes from traditional lecture-based methods to project-based learning (IV), then student collaboration skills (DV) are expected to improve because project-based learning inherently requires teamwork and peer interaction.”
• Hypothesis Explanation: This hypothesis presumes a direct and definite outcome (improvement in collaboration skills) resulting from a specific change in the teaching method.
• Example : “Students who identify as visual learners will score higher on tests that are presented in a visually rich format compared to tests presented in a text-only format.”
• Explanation : This hypothesis aims to describe the potential difference in test scores between visual learners taking visually rich tests and text-only tests, without implying a direct cause-and-effect relationship.
• Example : “Teaching method A will improve student performance more than method B.”
• Explanation : This hypothesis compares the effectiveness of two different teaching methods, suggesting that one will lead to better student performance than the other. It implies a direct comparison but does not necessarily establish a causal mechanism.
• Example : “Students with higher self-efficacy will show higher levels of academic achievement.”
• Explanation : This hypothesis predicts a relationship between the variable of self-efficacy and academic achievement. Unlike a causal hypothesis, it does not necessarily suggest that one variable causes changes in the other, but rather that they are related in some way.

Tips for developing research questions and hypotheses for research studies

• Perform a systematic literature review (if one has not been done) to increase knowledge and familiarity with the topic and to assist with research development.
• Learn about current trends and technological advances on the topic.
• Seek careful input from experts, mentors, colleagues, and collaborators to refine your research question as this will aid in developing the research question and guide the research study.
• Use the FINER criteria in the development of the research question.
• Ensure that the research question follows PICOT format.
• Develop a research hypothesis from the research question.
• Ensure that the research question and objectives are answerable, feasible, and clinically relevant.

If your research hypotheses are derived from your research questions, particularly when multiple hypotheses address a single question, it’s recommended to use both research questions and hypotheses. However, if this isn’t the case, using hypotheses over research questions is advised. It’s important to note these are general guidelines, not strict rules. If you opt not to use hypotheses, consult with your supervisor for the best approach.

Farrugia, P., Petrisor, B. A., Farrokhyar, F., & Bhandari, M. (2010). Practical tips for surgical research: Research questions, hypotheses and objectives.  Canadian journal of surgery. Journal canadien de chirurgie ,  53 (4), 278–281.

Hulley, S. B., Cummings, S. R., Browner, W. S., Grady, D., & Newman, T. B. (2007). Designing clinical research. Philadelphia.

Panke, D. (2018). Research design & method selection: Making good choices in the social sciences.  Research Design & Method Selection , 1-368.

Constructing Hypotheses in Quantitative Research

Hypotheses are the testable statements linked to your research question. Hypotheses bridge the gap from the general question you intend to investigate (i.e., the research question) to concise statements of what you hypothesize the connection between your variables to be. For example, if we were studying the influence of mentoring relationships on first-generation students’ intention to remain at their university, we might have the following research question:

“Does the presence of a mentoring relationship influence first-generation students’ intentions to remain at their university?”

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Although this statement clearly articulates the construct and specific variables we intend to study, we still have not identified exactly what we are testing. We use the hypotheses to make this clear. Specifically, we create null and alternate hypotheses to indicate exactly what we intend to test. In general, the null hypothesis states that there is no observable difference or relationship, and the alternate hypothesis states that there is an observable difference or relationship. In the example above, our hypotheses would be as follows:

Null hypothesis: The presence of a mentoring relationship does not influence first-generation students’ intention to remain at their university.

Alternate hypothesis: The presence of a mentoring relationship influences first-generation students’ intention to remain at their university.

Hypotheses may be worded with or without a direction. As written above, the hypotheses do not have a direction. To give them direction, we would consult previous literature to determine how a mentoring relationship is likely to influence intention to remain in school. If the research indicates that the presence of a mentoring relationship should increase students’ connections to the university and their willingness to remain, our alternate hypothesis would state:

“The presence of a mentoring relationship increases first-generation students’ intention to remain at their university.”

If the research indicates that the presence of a mentoring relationship minimizes students’ desire to make additional connections to the university and in turn decreases their willingness to remain, our alternate hypothesis would state:

“The presence of a mentoring relationship decreases first-generation students’ intention to remain at their university.”

Once you conduct your statistical analysis you will determine if the null hypothesis should be rejected in favor of the alternate hypothesis.

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The Craft of Writing a Strong Hypothesis

Table of Contents

Writing a hypothesis is one of the essential elements of a scientific research paper. It needs to be to the point, clearly communicating what your research is trying to accomplish. A blurry, drawn-out, or complexly-structured hypothesis can confuse your readers. Or worse, the editor and peer reviewers.

A captivating hypothesis is not too intricate. This blog will take you through the process so that, by the end of it, you have a better idea of how to convey your research paper's intent in just one sentence.

What is a Hypothesis?

The first step in your scientific endeavor, a hypothesis, is a strong, concise statement that forms the basis of your research. It is not the same as a thesis statement , which is a brief summary of your research paper .

The sole purpose of a hypothesis is to predict your paper's findings, data, and conclusion. It comes from a place of curiosity and intuition . When you write a hypothesis, you're essentially making an educated guess based on scientific prejudices and evidence, which is further proven or disproven through the scientific method.

The reason for undertaking research is to observe a specific phenomenon. A hypothesis, therefore, lays out what the said phenomenon is. And it does so through two variables, an independent and dependent variable.

The independent variable is the cause behind the observation, while the dependent variable is the effect of the cause. A good example of this is “mixing red and blue forms purple.” In this hypothesis, mixing red and blue is the independent variable as you're combining the two colors at your own will. The formation of purple is the dependent variable as, in this case, it is conditional to the independent variable.

Different Types of Hypotheses‌

Types of hypotheses

Some would stand by the notion that there are only two types of hypotheses: a Null hypothesis and an Alternative hypothesis. While that may have some truth to it, it would be better to fully distinguish the most common forms as these terms come up so often, which might leave you out of context.

Apart from Null and Alternative, there are Complex, Simple, Directional, Non-Directional, Statistical, and Associative and casual hypotheses. They don't necessarily have to be exclusive, as one hypothesis can tick many boxes, but knowing the distinctions between them will make it easier for you to construct your own.

1. Null hypothesis

A null hypothesis proposes no relationship between two variables. Denoted by H 0 , it is a negative statement like “Attending physiotherapy sessions does not affect athletes' on-field performance.” Here, the author claims physiotherapy sessions have no effect on on-field performances. Even if there is, it's only a coincidence.

2. Alternative hypothesis

Considered to be the opposite of a null hypothesis, an alternative hypothesis is donated as H1 or Ha. It explicitly states that the dependent variable affects the independent variable. A good  alternative hypothesis example is “Attending physiotherapy sessions improves athletes' on-field performance.” or “Water evaporates at 100 °C. ” The alternative hypothesis further branches into directional and non-directional.

• Directional hypothesis: A hypothesis that states the result would be either positive or negative is called directional hypothesis. It accompanies H1 with either the ‘<' or ‘>' sign.
• Non-directional hypothesis: A non-directional hypothesis only claims an effect on the dependent variable. It does not clarify whether the result would be positive or negative. The sign for a non-directional hypothesis is ‘≠.'

3. Simple hypothesis

A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, “Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking.

4. Complex hypothesis

In contrast to a simple hypothesis, a complex hypothesis implies the relationship between multiple independent and dependent variables. For instance, “Individuals who eat more fruits tend to have higher immunity, lesser cholesterol, and high metabolism.” The independent variable is eating more fruits, while the dependent variables are higher immunity, lesser cholesterol, and high metabolism.

5. Associative and casual hypothesis

Associative and casual hypotheses don't exhibit how many variables there will be. They define the relationship between the variables. In an associative hypothesis, changing any one variable, dependent or independent, affects others. In a casual hypothesis, the independent variable directly affects the dependent.

6. Empirical hypothesis

Also referred to as the working hypothesis, an empirical hypothesis claims a theory's validation via experiments and observation. This way, the statement appears justifiable and different from a wild guess.

Say, the hypothesis is “Women who take iron tablets face a lesser risk of anemia than those who take vitamin B12.” This is an example of an empirical hypothesis where the researcher  the statement after assessing a group of women who take iron tablets and charting the findings.

7. Statistical hypothesis

The point of a statistical hypothesis is to test an already existing hypothesis by studying a population sample. Hypothesis like “44% of the Indian population belong in the age group of 22-27.” leverage evidence to prove or disprove a particular statement.

Characteristics of a Good Hypothesis

Writing a hypothesis is essential as it can make or break your research for you. That includes your chances of getting published in a journal. So when you're designing one, keep an eye out for these pointers:

• A research hypothesis has to be simple yet clear to look justifiable enough.
• It has to be testable — your research would be rendered pointless if too far-fetched into reality or limited by technology.
• It has to be precise about the results —what you are trying to do and achieve through it should come out in your hypothesis.
• A research hypothesis should be self-explanatory, leaving no doubt in the reader's mind.
• If you are developing a relational hypothesis, you need to include the variables and establish an appropriate relationship among them.
• A hypothesis must keep and reflect the scope for further investigations and experiments.

Separating a Hypothesis from a Prediction

Outside of academia, hypothesis and prediction are often used interchangeably. In research writing, this is not only confusing but also incorrect. And although a hypothesis and prediction are guesses at their core, there are many differences between them.

A hypothesis is an educated guess or even a testable prediction validated through research. It aims to analyze the gathered evidence and facts to define a relationship between variables and put forth a logical explanation behind the nature of events.

Predictions are assumptions or expected outcomes made without any backing evidence. They are more fictionally inclined regardless of where they originate from.

For this reason, a hypothesis holds much more weight than a prediction. It sticks to the scientific method rather than pure guesswork. "Planets revolve around the Sun." is an example of a hypothesis as it is previous knowledge and observed trends. Additionally, we can test it through the scientific method.

Whereas "COVID-19 will be eradicated by 2030." is a prediction. Even though it results from past trends, we can't prove or disprove it. So, the only way this gets validated is to wait and watch if COVID-19 cases end by 2030.

Finally, How to Write a Hypothesis

Quick tips on writing a hypothesis

1.  Be clear about your research question

A hypothesis should instantly address the research question or the problem statement. To do so, you need to ask a question. Understand the constraints of your undertaken research topic and then formulate a simple and topic-centric problem. Only after that can you develop a hypothesis and further test for evidence.

2. Carry out a recce

Once you have your research's foundation laid out, it would be best to conduct preliminary research. Go through previous theories, academic papers, data, and experiments before you start curating your research hypothesis. It will give you an idea of your hypothesis's viability or originality.

Making use of references from relevant research papers helps draft a good research hypothesis. SciSpace Discover offers a repository of over 270 million research papers to browse through and gain a deeper understanding of related studies on a particular topic. Additionally, you can use SciSpace Copilot , your AI research assistant, for reading any lengthy research paper and getting a more summarized context of it. A hypothesis can be formed after evaluating many such summarized research papers. Copilot also offers explanations for theories and equations, explains paper in simplified version, allows you to highlight any text in the paper or clip math equations and tables and provides a deeper, clear understanding of what is being said. This can improve the hypothesis by helping you identify potential research gaps.

3. Create a 3-dimensional hypothesis

Variables are an essential part of any reasonable hypothesis. So, identify your independent and dependent variable(s) and form a correlation between them. The ideal way to do this is to write the hypothetical assumption in the ‘if-then' form. If you use this form, make sure that you state the predefined relationship between the variables.

In another way, you can choose to present your hypothesis as a comparison between two variables. Here, you must specify the difference you expect to observe in the results.

4. Write the first draft

Now that everything is in place, it's time to write your hypothesis. For starters, create the first draft. In this version, write what you expect to find from your research.

Clearly separate your independent and dependent variables and the link between them. Don't fixate on syntax at this stage. The goal is to ensure your hypothesis addresses the issue.

5. Proof your hypothesis

After preparing the first draft of your hypothesis, you need to inspect it thoroughly. It should tick all the boxes, like being concise, straightforward, relevant, and accurate. Your final hypothesis has to be well-structured as well.

Research projects are an exciting and crucial part of being a scholar. And once you have your research question, you need a great hypothesis to begin conducting research. Thus, knowing how to write a hypothesis is very important.

Now that you have a firmer grasp on what a good hypothesis constitutes, the different kinds there are, and what process to follow, you will find it much easier to write your hypothesis, which ultimately helps your research.

Now it's easier than ever to streamline your research workflow with SciSpace Discover . Its integrated, comprehensive end-to-end platform for research allows scholars to easily discover, write and publish their research and fosters collaboration.

It includes everything you need, including a repository of over 270 million research papers across disciplines, SEO-optimized summaries and public profiles to show your expertise and experience.

If you found these tips on writing a research hypothesis useful, head over to our blog on Statistical Hypothesis Testing to learn about the top researchers, papers, and institutions in this domain.

Frequently Asked Questions (FAQs)

1. what is the definition of hypothesis.

According to the Oxford dictionary, a hypothesis is defined as “An idea or explanation of something that is based on a few known facts, but that has not yet been proved to be true or correct”.

2. What is an example of hypothesis?

The hypothesis is a statement that proposes a relationship between two or more variables. An example: "If we increase the number of new users who join our platform by 25%, then we will see an increase in revenue."

3. What is an example of null hypothesis?

A null hypothesis is a statement that there is no relationship between two variables. The null hypothesis is written as H0. The null hypothesis states that there is no effect. For example, if you're studying whether or not a particular type of exercise increases strength, your null hypothesis will be "there is no difference in strength between people who exercise and people who don't."

4. What are the types of research?

• Fundamental research

• Applied research

• Qualitative research

• Quantitative research

• Mixed research

• Exploratory research

• Longitudinal research

• Cross-sectional research

• Field research

• Laboratory research

• Fixed research

• Flexible research

• Action research

• Policy research

• Classification research

• Comparative research

• Causal research

• Inductive research

• Deductive research

5. How to write a hypothesis?

• Your hypothesis should be able to predict the relationship and outcome.

• Avoid wordiness by keeping it simple and brief.

• Your hypothesis should contain observable and testable outcomes.

• Your hypothesis should be relevant to the research question.

6. What are the 2 types of hypothesis?

• Null hypotheses are used to test the claim that "there is no difference between two groups of data".

• Alternative hypotheses test the claim that "there is a difference between two data groups".

7. Difference between research question and research hypothesis?

A research question is a broad, open-ended question you will try to answer through your research. A hypothesis is a statement based on prior research or theory that you expect to be true due to your study. Example - Research question: What are the factors that influence the adoption of the new technology? Research hypothesis: There is a positive relationship between age, education and income level with the adoption of the new technology.

8. What is plural for hypothesis?

The plural of hypothesis is hypotheses. Here's an example of how it would be used in a statement, "Numerous well-considered hypotheses are presented in this part, and they are supported by tables and figures that are well-illustrated."

9. What is the red queen hypothesis?

The red queen hypothesis in evolutionary biology states that species must constantly evolve to avoid extinction because if they don't, they will be outcompeted by other species that are evolving. Leigh Van Valen first proposed it in 1973; since then, it has been tested and substantiated many times.

10. Who is known as the father of null hypothesis?

The father of the null hypothesis is Sir Ronald Fisher. He published a paper in 1925 that introduced the concept of null hypothesis testing, and he was also the first to use the term itself.

11. When to reject null hypothesis?

You need to find a significant difference between your two populations to reject the null hypothesis. You can determine that by running statistical tests such as an independent sample t-test or a dependent sample t-test. You should reject the null hypothesis if the p-value is less than 0.05.

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7 formulating research questions and hypotheses, 7.1 introduction to research questions and hypotheses.

In the realm of academic research, particularly within the field of mass communications, the formulation of research questions and hypotheses is a foundational step that sets the direction and scope of a study. These elements are crucial not only for guiding the research process but also for defining the study’s objectives and expectations. This section highlights the significance of research questions and hypotheses and elucidates the role they play in framing a study.

The Importance of Research Questions and Hypotheses in Guiding Research

Defining the Research Focus: Research questions serve as the cornerstone of any study, clearly outlining the specific issue or phenomenon that the research aims to explore. They help narrow down the broad area of interest into a focused inquiry that can be systematically investigated.

Guiding Methodology: The nature of the research question—whether it seeks to describe, compare, or determine cause and effect—directly influences the choice of research design, methods, and analysis techniques. Well-formulated questions ensure that the research methodology is appropriately aligned with the study’s objectives.

Facilitating Hypothesis Formulation: In quantitative research, hypotheses often stem from the research questions, proposing specific predictions or expectations based on theoretical foundations or previous studies. Hypotheses provide a testable statement that guides the empirical investigation and analysis.

7.1.1 Overview of the Role These Elements Play in Framing a Study

Structuring the Research Framework: Together, research questions and hypotheses establish the conceptual framework for a study, defining its boundaries and specifying the variables of interest. This framework serves as a blueprint, guiding all subsequent steps of the research process.

Informing Literature Review: Research questions and hypotheses inform the scope and focus of the literature review, directing attention to relevant theories, concepts, and empirical findings. This ensures that the review is tightly integrated with the study’s aims and contributes to building a solid theoretical foundation.

Determining Data Collection and Analysis: The formulation of research questions and hypotheses has direct implications for data collection methods, sampling strategies, and analytical techniques. They dictate what data are needed, how they should be collected, and the statistical tests or analytical approaches required to address the research questions and test the hypotheses.

Communicating the Study’s Purpose: Research questions and hypotheses effectively communicate the purpose and direction of the study to the academic community, stakeholders, and the broader public. They articulate the study’s contribution to knowledge, its relevance to theoretical debates or practical issues, and the potential implications of the findings.

In summary, research questions and hypotheses are indispensable components of the research process, serving as the guiding light for the entire study. They provide clarity, direction, and purpose, ensuring that the research is coherent, focused, and methodologically sound. By meticulously crafting these elements, researchers in mass communications lay the groundwork for meaningful and impactful studies that advance our understanding of complex media landscapes and communication dynamics.

7.2 Understanding Research Questions

Research questions are the foundation of any scholarly inquiry, guiding the direction and focus of the study. In mass communications research, where topics can range from analyzing media effects to understanding audience behaviors, formulating effective research questions is crucial for defining the scope and objectives of a study. This section delves into the definition and characteristics of a good research question, distinguishes between exploratory and descriptive research questions, and discusses strategies for developing clear and focused questions.

Definition and Characteristics of a Good Research Question

Definition: A research question is a clearly formulated question that outlines the issue or problem your study aims to address. It sets the stage for the research design, data collection, and analysis, directing the inquiry toward a specific goal.

Characteristics of a Good Research Question:

• Clarity: It should be clearly stated, avoiding ambiguity and ensuring that the research focus is understandable to others.
• Relevance: The question should be significant to the field of study, addressing gaps in the literature or emerging issues in mass communications.
• Researchability: It must be possible to answer the question through empirical investigation, using available research methods and tools.
• Specificity: A good question is specific, targeting a particular aspect of the broader topic to make the research manageable and focused.

Distinction Between Exploratory and Descriptive Research Questions

Exploratory Research Questions: These questions are used when little is known about the topic or phenomenon. Exploratory questions aim to investigate and gain insights into a subject, seeking to understand how or why something happens. In mass communications, an exploratory question might ask, “How do emerging social media platforms influence political engagement among young adults?”

Descriptive Research Questions: Descriptive questions aim to describe the characteristics or features of a subject. They are used when the goal is to provide an accurate representation or count of a phenomenon. A descriptive research question in mass communications might be, “What are the predominant themes in news coverage of environmental issues?”

Developing Clear and Focused Research Questions

• Specificity: Your research question should be narrowly tailored to address a specific issue within the broader field of mass communications. This specificity helps in defining the study’s scope and focusing the research efforts.
• Feasibility: Consider the practical aspects of answering your research question, including the availability of data, time constraints, and resource limitations. A feasible question is one that can be realistically investigated within the parameters of your study.
• Literature Review: Conduct a thorough review of existing research to identify gaps or unresolved questions in the field. This can inspire focused and relevant research questions.
• Consultation: Discuss your ideas with peers, mentors, or experts in mass communications. Feedback can help refine your questions and ensure they are both specific and feasible.
• Pilot Studies: Small-scale pilot studies or preliminary investigations can provide insights that help in formulating or refining your research questions.

Crafting clear and focused research questions is a critical step in the research process, setting the stage for meaningful and impactful inquiry. By ensuring that your questions are specific, feasible, and relevant to the field of mass communications, you lay the groundwork for a study that can contribute valuable insights to our understanding of media and communication phenomena.

7.3 Types of Research Questions

In the pursuit of scientific inquiry within mass communications, research questions serve as the navigational compass guiding the research process. These questions can be broadly categorized into two types: nondirectional and directional. Each type serves a distinct purpose and is formulated based on the nature of the study and the specific objectives the researcher aims to achieve. This section explores the definitions, uses, and strategies for crafting both nondirectional and directional research questions.

Nondirectional Research Questions

Definition: Nondirectional research questions are open-ended queries that explore the existence of a relationship between variables without specifying the anticipated direction of this relationship. They are used when the literature does not strongly suggest which outcome is expected or when exploring new or under-researched areas.

When to Use Them: Employ nondirectional questions when previous research is inconclusive, conflicting, or absent. They are particularly useful in exploratory studies where the aim is to uncover patterns, relationships, or phenomena without presupposing outcomes.

Crafting Questions:

• Focus on Exploration: Phrase your question to emphasize exploration, such as “Is there a relationship between social media usage and political participation among young adults?”
• Avoid Implied Direction: Ensure the wording does not inadvertently suggest a presumed direction of the relationship. The question should remain open to any outcome, whether positive, negative, or neutral.

Directional Research Questions

Definition: Directional research questions specify the expected direction of the relationship between variables. These questions are based on predictions that are often derived from theoretical frameworks or existing literature.

Purposes: Directional questions are used when there is sufficient theoretical or empirical basis to hypothesize a particular outcome. They guide the research towards testing specific hypotheses, making them suitable for studies aiming to confirm or refute theoretical predictions.

Formulating Questions:

• Specify Expected Outcomes: Clearly articulate the anticipated direction of the relationship in the question. For example, “Does increased exposure to environmental news lead to higher levels of environmental activism among viewers?”
• Ground in Literature: Ensure that the directionality implied by your question is supported by theoretical rationales or empirical evidence from previous research. This alignment strengthens the justification for expecting a particular outcome.

7.4 Strategies for Formulating Research Questions

Regardless of the type, crafting effective research questions requires a deep understanding of the topic at hand, a thorough review of the existing literature, and a clear articulation of the research’s goals. Here are some strategies to consider:

• Engage with Current Research: Immerse yourself in the latest studies and debates within the field of mass communications to identify trends, gaps, and areas ripe for investigation.
• Consult Theoretical Frameworks: Draw on established theories to guide the formulation of your questions, whether seeking to explore uncharted territory (nondirectional) or test specific propositions (directional).
• Iterative Refinement: Research questions often evolve during the initial stages of a study. Be prepared to refine your questions as you delve deeper into the literature and sharpen your study’s focus.

By thoughtfully selecting the type of research question that best suits the aims and scope of your study, you lay a solid foundation for a coherent, rigorous, and insightful exploration of mass communications phenomena.

7.5 Operationalization of Concepts

Operationalization is a critical process in the research design phase, particularly in quantitative studies within the realm of mass communications. It involves defining the abstract concepts or variables in measurable terms, determining how they will be observed, measured, or manipulated within the study. This section outlines the essence of operationalization, its pivotal role in research, the steps involved in operationalizing variables, and provides examples pertinent to mass communications research.

Defining Operationalization and Its Significance in Research

Definition: Operationalization is the process by which researchers define how to measure or manipulate the variables of interest in a study. It transforms theoretical constructs into measurable indicators, allowing for empirical observation and quantitative analysis.

Significance: The operationalization of concepts is fundamental to ensuring the reliability and validity of a study. By clearly specifying how variables are measured, researchers enable the replication of the study, enhance the clarity and coherence of their research design, and facilitate the objective analysis of findings.

Steps to Operationalize Variables

Identify the Key Concepts: Begin by clearly identifying the key concepts or variables you intend to study. In mass communications, this might include phenomena like media influence, audience engagement, or digital literacy.

Define the Variables Conceptually: Provide clear, conceptual definitions for each variable, drawing on existing literature or theoretical frameworks to delineate the boundaries of the concept.

Specify the Variables Operationally: Decide on the specific operations, techniques, or instruments you will use to measure or manipulate each variable. This includes determining the type of data to be collected, the scale of measurement, and the method of data collection.

Develop or Select Measurement Instruments: Choose or develop instruments that accurately measure your operationalized variables. This could involve creating surveys, designing experiments, or developing coding schemes for content analysis.

Pilot Test: Conduct a pilot test of your measurement instruments to ensure they effectively capture the operationalized variables. Adjustments based on feedback from the pilot test can improve the reliability and validity of the measures.

Examples of Operationalizing Common Variables in Mass Communications Research

Audience Engagement: Conceptually defined as the level of interaction and involvement an individual has with media content. Operationally, it could be measured through the number of social media shares, comments, or time spent viewing content.

Media Influence on Public Opinion: Conceptually, this refers to the impact media content has on shaping individuals’ attitudes and beliefs. Operationally, it could be measured by changes in attitudes before and after exposure to specific media messages, using pretest-posttest surveys.

Digital Literacy: Conceptually defined as the ability to find, evaluate, create, and communicate information using digital technologies. Operationally, digital literacy could be measured through a questionnaire assessing skills in these areas, with items rated on a Likert scale.

Operationalization is a cornerstone of rigorous research methodology, bridging the gap between theoretical concepts and empirical evidence. By meticulously defining and measuring variables, researchers in mass communications can ground their studies in observable reality, enhancing the validity of their findings and contributing meaningful insights into the complex dynamics of media and communication.

7.6 Developing Hypotheses

In the framework of quantitative research, particularly within the expansive field of mass communications, hypotheses serve as pivotal elements that further refine and operationalize the research questions. This section elucidates the definition and function of hypotheses in quantitative research, explores the relationship between research questions and hypotheses, and outlines the criteria that make a hypothesis testable.

Definition and Function of Hypotheses in Quantitative Research

Definition: A hypothesis is a predictive statement that proposes a possible outcome or relationship between two or more variables. It is grounded in theory or prior empirical findings and serves as a basis for scientific inquiry.

Function: The primary function of a hypothesis is to provide a specific, testable proposition derived from the broader research question. Hypotheses guide the research design, data collection, and analysis process, offering a clear focus for empirical investigation. They enable researchers to apply statistical methods to test the proposed relationships or effects, thereby contributing to the accumulation of scientific knowledge.

The Relationship Between Research Questions and Hypotheses

From Questions to Hypotheses: Research questions set the stage for the research by identifying the key phenomena or relationships of interest. Hypotheses take this a step further by specifying the expected direction or nature of these relationships based on theoretical or empirical groundwork. Essentially, while research questions identify “what” the study aims to explore, hypotheses propose “how” these explorations will unfold.

Complementarity: Research questions and hypotheses are complementary, with the former providing a broad inquiry framework and the latter offering a focused, conjectural answer that can be empirically tested. This synergy ensures that the research is both guided by curiosity and anchored in a framework that facilitates systematic investigation.

Criteria for a Testable Hypothesis

For a hypothesis to effectively contribute to the research process, it must be testable. The following criteria are essential for constructing a hypothesis that can be empirically evaluated:

Specificity: A testable hypothesis must clearly and specifically define the variables involved and the expected relationship between them. This clarity ensures that the hypothesis can be directly linked to observable and measurable outcomes.

Empirical Referents: The variables within the hypothesis must have empirical referents – that is, they must be capable of being measured or manipulated in the real world. This allows the hypothesis to be subjected to empirical testing.

Predictive Nature: A testable hypothesis should make a predictive statement about the expected outcome of the study, enabling the research to confirm or refute the proposed relationship or effect based on empirical evidence.

Grounding in Theory or Prior Research: The hypothesis should be grounded in existing theoretical frameworks or empirical findings, providing a rationale for the expected relationship or outcome. This grounding not only lends credibility to the hypothesis but also ensures that it contributes to the ongoing academic discourse.

Falsifiability: Finally, a testable hypothesis must be falsifiable. This means it should be possible to conceive of an outcome that would contradict the hypothesis, allowing for the possibility of it being disproven through empirical evidence.

Developing well-crafted hypotheses is a critical step in the quantitative research process, particularly in mass communications, where the rapid evolution of media technologies and platforms continually opens new avenues for inquiry. By adhering to these criteria, researchers can ensure that their hypotheses are not only testable but also meaningful, contributing valuable insights to our understanding of complex media landscapes and their impacts on society.

7.7 Types of Hypotheses

In the empirical research landscape, especially within the domain of mass communications, hypotheses are indispensable tools that guide the investigative process. They are typically categorized into null hypotheses and alternative hypotheses, each serving a distinct role in framing the research inquiry. This section provides definitions for these two types of hypotheses, discusses their roles in research, and offers guidance on formulating them effectively.

Null Hypotheses (H0)

Definition: The null hypothesis (H0) posits that there is no difference, effect, or relationship between the variables under investigation. It represents a statement of skepticism or neutrality, suggesting that any observed differences or relationships in the data are due to chance rather than a systematic effect.

Role in Research: The null hypothesis serves as a benchmark for testing the existence of an effect or relationship. By attempting to disprove or reject the null hypothesis through statistical analysis, researchers can provide evidence supporting the presence of a meaningful effect or relationship. The null hypothesis is foundational in hypothesis testing, enabling researchers to apply statistical methods to determine the likelihood that observed data could have occurred under the null condition.

Formulating Null Hypotheses: Null hypotheses are formulated as statements of no difference or no relationship. For example, in a study examining the impact of social media usage on political engagement, a null hypothesis might state, “There is no difference in political engagement levels between users and non-users of social media.”

Alternative Hypotheses (H1)

Definition: The alternative hypothesis (H1) is the counter proposition to the null hypothesis. It posits that there is a significant difference, effect, or relationship between the variables being studied. The alternative hypothesis reflects the researcher’s theoretical expectation or prediction about the outcome of the study.

Complementing Null Hypotheses: The alternative hypothesis directly complements the null hypothesis by specifying the expected effect or relationship that the research aims to demonstrate. While the null hypothesis posits the absence of an effect, the alternative hypothesis asserts its presence, guiding the direction of the study’s empirical investigation.

Crafting Alternative Hypotheses: Alternative hypotheses are crafted to predict specific outcomes based on the research question and theoretical framework. They should clearly articulate the anticipated direction or nature of the relationship or difference between variables. Continuing the earlier example, an alternative hypothesis might state, “Users of social media exhibit higher levels of political engagement than non-users.”

7.8 Strategic Formulation of Hypotheses

The formulation of null and alternative hypotheses is a strategic exercise that sets the stage for empirical testing. Effective hypotheses are:

• Specific and Concise: Clearly define the variables and the expected relationship or difference, avoiding ambiguity.
• Empirically Testable: Ensure that the hypotheses can be tested using available research methods and data.
• Theoretically Grounded: Base your hypotheses on existing literature, theories, or preliminary evidence, providing a rationale for the expected outcomes.

In mass communications research, where the interplay of media, technology, and society offers a rich tapestry of phenomena to explore, the thoughtful formulation of null and alternative hypotheses is crucial. It not only delineates the scope of the investigation but also ensures that the research contributes meaningful insights into the dynamics of communication processes and their impacts.

7.9 Directional and Nondirectional Hypotheses

In the nuanced world of quantitative research, particularly within the field of mass communications, hypotheses serve as a bridge between theoretical inquiry and empirical investigation. They are typically formulated as either directional or nondirectional, each with specific implications for the study’s design and analysis. This section clarifies the distinction between these two types of hypotheses and provides guidance on when to use each, complemented by examples from mass communications research.

Understanding the Distinction and When to Use Each Type

Directional Hypotheses: Directional hypotheses specify the expected direction of the relationship or difference between variables. They are based on theoretical predictions or empirical evidence suggesting a particular outcome. Directional hypotheses are used when prior research or theory provides a strong basis for anticipating the direction of the effect.

Nondirectional Hypotheses: Nondirectional hypotheses indicate that a relationship or difference exists between variables but do not specify the direction. They are appropriate when there is uncertainty about the expected outcome or when previous studies have yielded mixed or inconclusive results.

Examples of Both Directional and Nondirectional Hypotheses in Mass Communications Research

• “Individuals who frequently engage with news content on social media platforms will exhibit higher levels of political awareness than those who do not engage with news content on these platforms.” This hypothesis predicts a specific direction of the relationship between social media news engagement and political awareness.
• “Exposure to environmental documentaries will increase viewers’ concern for environmental issues more than exposure to traditional news coverage of the same issues.” This hypothesis specifies an expected difference in the effect of two types of media content on environmental concern.
• “There is a relationship between the frequency of smartphone use for social media and the level of social isolation experienced by young adults.” This hypothesis suggests a relationship exists but does not predict whether more frequent use increases or decreases social isolation.
• “The introduction of interactive digital learning tools in communication courses affects students’ academic performance.” This hypothesis indicates that an effect is expected but does not specify whether the effect is positive or negative on academic performance.

7.10 Deciding Between Directional and Nondirectional Hypotheses

The choice between directional and nondirectional hypotheses hinges on several factors:

• Theoretical Basis: Strong theoretical foundations or extensive empirical evidence supporting a specific outcome favor the use of directional hypotheses.
• Research Objectives: Exploratory studies aiming to identify patterns or relationships might initially employ nondirectional hypotheses, especially in emerging areas of mass communications where less is known.
• Statistical Considerations: Directional hypotheses allow for more focused statistical tests (e.g., one-tailed tests), which can be more powerful in detecting specified effects. However, they require a strong justification for predicting the direction of the effect.

By carefully considering these factors, researchers in mass communications can effectively choose the type of hypothesis that best suits their study’s objectives and theoretical framework. Whether directional or nondirectional, the formulation of hypotheses is a critical step in the research process, guiding empirical inquiry and contributing to the advancement of knowledge in the dynamic field of mass communications.

7.11 Criteria for Good Research Questions and Hypotheses

In the rigorous academic landscape of mass communications research, the construction of research questions and hypotheses serves as the bedrock upon which studies are built and conducted. These foundational elements not only guide the direction of the research but also determine its scope, focus, and potential contribution to the field. To ensure the effectiveness and integrity of research, certain criteria must be met. This section outlines the essential qualities of good research questions and hypotheses: clarity and precision, relevance to the field of study, and researchability with empirical testing potential.

Clarity and Precision

Definition: Clarity in research questions and hypotheses means that they are stated in a straightforward and unambiguous manner, easily understood by those within and outside the field. Precision involves the specific delineation of the variables and constructs involved, leaving no room for misinterpretation.

Importance: Clear and precise formulations allow for a focused investigation, guiding the research design, data collection, and analysis process. They ensure that the study addresses the intended concepts and relationships directly and effectively.

Strategies for Achieving Clarity and Precision:

• Use specific, defined terms and avoid jargon that may not be universally understood.
• Clearly specify the variables or phenomena being studied and their expected relationships.
• Ensure that hypotheses are directly testable, with defined criteria for confirmation or refutation.

Relevance to the Field of Study

Definition: Relevance implies that the research questions and hypotheses address significant issues, gaps, or debates within the field of mass communications. They should contribute to advancing understanding, theory, or practice in meaningful ways.

Importance: Research that is relevant to the field is more likely to receive attention from scholars, policymakers, and practitioners, and to secure funding and publication opportunities. It ensures that the study contributes to the ongoing discourse and development of mass communications as a discipline.

Strategies for Ensuring Relevance:

• Conduct a thorough review of current literature to identify gaps, emerging trends, or unresolved questions.
• Align research questions and hypotheses with theoretical frameworks or pressing societal issues.
• Consider the practical implications and potential impact of the research on the field.

Researchability and Empirical Testing Potential

Definition: Researchability refers to the feasibility of addressing the research questions and testing the hypotheses through empirical methods. This includes the availability of data, appropriateness of methodology, and the potential for gathering evidence to support or refute the hypotheses.

Importance: For research to contribute to the body of knowledge, it must be capable of being rigorously investigated using empirical methods. Research questions and hypotheses with high empirical testing potential allow for the derivation of meaningful, verifiable insights.

Strategies for Enhancing Researchability:

• Ensure that the variables involved can be accurately measured or observed using existing tools or methods.
• Design hypotheses that are testable within the constraints of time, resources, and ethical considerations.
• Consider the practical aspects of data collection, including access to participants, media content, or archival resources.

Crafting research questions and hypotheses that are clear and precise, relevant to the field, and amenable to empirical investigation is crucial for conducting impactful research in mass communications. These criteria not only guide the research process but also enhance the study’s validity, reliability, and contribution to the field, fostering a deeper understanding of the complex dynamics that shape media and communication in society.

7.12 Common Mistakes to Avoid in Formulating Research Questions and Hypotheses

When embarking on a research project, especially in a field as dynamic as mass communications, the formulation of research questions and hypotheses is a critical step that sets the stage for the entire study. However, researchers, particularly those new to the field, may encounter pitfalls that can compromise the clarity, relevance, and feasibility of their research. This section highlights common mistakes to avoid in the formulation process, ensuring that research questions and hypotheses are both robust and actionable.

Formulating Questions and Hypotheses That Are Too Broad or Vague

Issue: Broad or vague questions and hypotheses lack specificity and focus, making it difficult to define the scope of the study or determine the appropriate methodology for investigation.

Impact: They can lead to an unwieldy research project with diffuse objectives, posing challenges in data collection, analysis, and interpretation of findings.

Avoidance Strategy: Narrow down the research topic by focusing on specific aspects, populations, or contexts. Use the literature review to identify gaps and refine the research focus to a manageable scope.

Confusing Research Questions with Interview or Survey Questions

Issue: There is a distinction between overarching research questions that guide a study and the specific questions posed in interviews or surveys. Confusing the two can lead to a misalignment between the study’s objectives and the data collection process.

Impact: This confusion can result in collecting data that do not effectively address the research questions, undermining the study’s ability to generate meaningful insights.

Avoidance Strategy: Clearly delineate between the broad research questions that frame your study and the specific items or prompts used in data collection instruments. Ensure that each interview or survey question is directly linked to and serves the purpose of answering the overarching research questions.

Creating Untestable Hypotheses

Issue: Hypotheses that are not empirically testable, either due to the abstract nature of the constructs involved or the lack of available methods for measurement, pose significant challenges to the research process.

Impact: Untestable hypotheses cannot be substantiated or refuted through empirical evidence, limiting the study’s contribution to the field and its scientific merit.

Avoidance Strategy: Ensure that all variables in the hypothesis can be measured or manipulated with existing research methods. Operationalize abstract concepts clearly and consider the feasibility of empirical testing during the hypothesis formulation stage.

7.13 Best Practices for Robust Formulation

Alignment with Theoretical Frameworks: Ground your research questions and hypotheses within established theories or models in mass communications, ensuring they contribute to the broader academic dialogue.

Consultation with Peers and Mentors: Engage in discussions with peers, mentors, or experts in the field to refine your research questions and hypotheses, leveraging their insights to avoid common pitfalls.

Pilot Testing: Consider conducting a pilot study or preliminary analysis to test the feasibility of your research questions and hypotheses, allowing for adjustments before the full-scale study.

By avoiding these common mistakes and adhering to best practices, researchers can formulate research questions and hypotheses that are clear, focused, and empirically testable. This careful preparation enhances the quality and impact of research in mass communications, contributing valuable insights into the complex interplay between media, technology, and society.

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• Knowledge Base

Methodology

• What Is Quantitative Research? | Definition, Uses & Methods

What Is Quantitative Research? | Definition, Uses & Methods

Published on June 12, 2020 by Pritha Bhandari . Revised on June 22, 2023.

Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.

Quantitative research is the opposite of qualitative research , which involves collecting and analyzing non-numerical data (e.g., text, video, or audio).

Quantitative research is widely used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc.

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Table of contents

Quantitative research methods, quantitative data analysis, advantages of quantitative research, disadvantages of quantitative research, other interesting articles, frequently asked questions about quantitative research.

You can use quantitative research methods for descriptive, correlational or experimental research.

• In descriptive research , you simply seek an overall summary of your study variables.
• In correlational research , you investigate relationships between your study variables.
• In experimental research , you systematically examine whether there is a cause-and-effect relationship between variables.

Correlational and experimental research can both be used to formally test hypotheses , or predictions, using statistics. The results may be generalized to broader populations based on the sampling method used.

To collect quantitative data, you will often need to use operational definitions that translate abstract concepts (e.g., mood) into observable and quantifiable measures (e.g., self-ratings of feelings and energy levels).

Note that quantitative research is at risk for certain research biases , including information bias , omitted variable bias , sampling bias , or selection bias . Be sure that you’re aware of potential biases as you collect and analyze your data to prevent them from impacting your work too much.

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Once data is collected, you may need to process it before it can be analyzed. For example, survey and test data may need to be transformed from words to numbers. Then, you can use statistical analysis to answer your research questions .

Descriptive statistics will give you a summary of your data and include measures of averages and variability. You can also use graphs, scatter plots and frequency tables to visualize your data and check for any trends or outliers.

Using inferential statistics , you can make predictions or generalizations based on your data. You can test your hypothesis or use your sample data to estimate the population parameter .

First, you use descriptive statistics to get a summary of the data. You find the mean (average) and the mode (most frequent rating) of procrastination of the two groups, and plot the data to see if there are any outliers.

You can also assess the reliability and validity of your data collection methods to indicate how consistently and accurately your methods actually measured what you wanted them to.

Quantitative research is often used to standardize data collection and generalize findings . Strengths of this approach include:

• Replication

Repeating the study is possible because of standardized data collection protocols and tangible definitions of abstract concepts.

• Direct comparisons of results

The study can be reproduced in other cultural settings, times or with different groups of participants. Results can be compared statistically.

• Large samples

Data from large samples can be processed and analyzed using reliable and consistent procedures through quantitative data analysis.

• Hypothesis testing

Using formalized and established hypothesis testing procedures means that you have to carefully consider and report your research variables, predictions, data collection and testing methods before coming to a conclusion.

Despite the benefits of quantitative research, it is sometimes inadequate in explaining complex research topics. Its limitations include:

• Superficiality

Using precise and restrictive operational definitions may inadequately represent complex concepts. For example, the concept of mood may be represented with just a number in quantitative research, but explained with elaboration in qualitative research.

• Narrow focus

Predetermined variables and measurement procedures can mean that you ignore other relevant observations.

• Structural bias

Despite standardized procedures, structural biases can still affect quantitative research. Missing data , imprecise measurements or inappropriate sampling methods are biases that can lead to the wrong conclusions.

• Lack of context

Quantitative research often uses unnatural settings like laboratories or fails to consider historical and cultural contexts that may affect data collection and results.

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If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Chi square goodness of fit test
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Inclusion and exclusion criteria

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

Reliability and validity are both about how well a method measures something:

• Reliability refers to the  consistency of a measure (whether the results can be reproduced under the same conditions).
• Validity   refers to the  accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research, you also have to consider the internal and external validity of your experiment.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

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How to Write a Great Hypothesis

Hypothesis Definition, Format, Examples, and Tips

Verywell / Alex Dos Diaz

• The Scientific Method

Hypothesis Format

Falsifiability of a hypothesis.

• Operationalization

Hypothesis Types

Hypotheses examples.

• Collecting Data

A hypothesis is a tentative statement about the relationship between two or more variables. It is a specific, testable prediction about what you expect to happen in a study. It is a preliminary answer to your question that helps guide the research process.

Consider a study designed to examine the relationship between sleep deprivation and test performance. The hypothesis might be: "This study is designed to assess the hypothesis that sleep-deprived people will perform worse on a test than individuals who are not sleep-deprived."

At a Glance

A hypothesis is crucial to scientific research because it offers a clear direction for what the researchers are looking to find. This allows them to design experiments to test their predictions and add to our scientific knowledge about the world. This article explores how a hypothesis is used in psychology research, how to write a good hypothesis, and the different types of hypotheses you might use.

The Hypothesis in the Scientific Method

In the scientific method , whether it involves research in psychology, biology, or some other area, a hypothesis represents what the researchers think will happen in an experiment. The scientific method involves the following steps:

• Forming a question
• Performing background research
• Creating a hypothesis
• Designing an experiment
• Collecting data
• Analyzing the results
• Drawing conclusions
• Communicating the results

The hypothesis is a prediction, but it involves more than a guess. Most of the time, the hypothesis begins with a question which is then explored through background research. At this point, researchers then begin to develop a testable hypothesis.

Unless you are creating an exploratory study, your hypothesis should always explain what you  expect  to happen.

In a study exploring the effects of a particular drug, the hypothesis might be that researchers expect the drug to have some type of effect on the symptoms of a specific illness. In psychology, the hypothesis might focus on how a certain aspect of the environment might influence a particular behavior.

Remember, a hypothesis does not have to be correct. While the hypothesis predicts what the researchers expect to see, the goal of the research is to determine whether this guess is right or wrong. When conducting an experiment, researchers might explore numerous factors to determine which ones might contribute to the ultimate outcome.

In many cases, researchers may find that the results of an experiment  do not  support the original hypothesis. When writing up these results, the researchers might suggest other options that should be explored in future studies.

In many cases, researchers might draw a hypothesis from a specific theory or build on previous research. For example, prior research has shown that stress can impact the immune system. So a researcher might hypothesize: "People with high-stress levels will be more likely to contract a common cold after being exposed to the virus than people who have low-stress levels."

In other instances, researchers might look at commonly held beliefs or folk wisdom. "Birds of a feather flock together" is one example of folk adage that a psychologist might try to investigate. The researcher might pose a specific hypothesis that "People tend to select romantic partners who are similar to them in interests and educational level."

Elements of a Good Hypothesis

So how do you write a good hypothesis? When trying to come up with a hypothesis for your research or experiments, ask yourself the following questions:

• Is your hypothesis based on your research on a topic?
• Can your hypothesis be tested?
• Does your hypothesis include independent and dependent variables?

Before you come up with a specific hypothesis, spend some time doing background research. Once you have completed a literature review, start thinking about potential questions you still have. Pay attention to the discussion section in the  journal articles you read . Many authors will suggest questions that still need to be explored.

How to Formulate a Good Hypothesis

To form a hypothesis, you should take these steps:

• Collect as many observations about a topic or problem as you can.
• Evaluate these observations and look for possible causes of the problem.
• Create a list of possible explanations that you might want to explore.
• After you have developed some possible hypotheses, think of ways that you could confirm or disprove each hypothesis through experimentation. This is known as falsifiability.

In the scientific method ,  falsifiability is an important part of any valid hypothesis. In order to test a claim scientifically, it must be possible that the claim could be proven false.

Students sometimes confuse the idea of falsifiability with the idea that it means that something is false, which is not the case. What falsifiability means is that  if  something was false, then it is possible to demonstrate that it is false.

One of the hallmarks of pseudoscience is that it makes claims that cannot be refuted or proven false.

The Importance of Operational Definitions

A variable is a factor or element that can be changed and manipulated in ways that are observable and measurable. However, the researcher must also define how the variable will be manipulated and measured in the study.

Operational definitions are specific definitions for all relevant factors in a study. This process helps make vague or ambiguous concepts detailed and measurable.

For example, a researcher might operationally define the variable " test anxiety " as the results of a self-report measure of anxiety experienced during an exam. A "study habits" variable might be defined by the amount of studying that actually occurs as measured by time.

These precise descriptions are important because many things can be measured in various ways. Clearly defining these variables and how they are measured helps ensure that other researchers can replicate your results.

Replicability

One of the basic principles of any type of scientific research is that the results must be replicable.

Replication means repeating an experiment in the same way to produce the same results. By clearly detailing the specifics of how the variables were measured and manipulated, other researchers can better understand the results and repeat the study if needed.

Some variables are more difficult than others to define. For example, how would you operationally define a variable such as aggression ? For obvious ethical reasons, researchers cannot create a situation in which a person behaves aggressively toward others.

To measure this variable, the researcher must devise a measurement that assesses aggressive behavior without harming others. The researcher might utilize a simulated task to measure aggressiveness in this situation.

Hypothesis Checklist

• Does your hypothesis focus on something that you can actually test?
• Does your hypothesis include both an independent and dependent variable?
• Can you manipulate the variables?
• Can your hypothesis be tested without violating ethical standards?

The hypothesis you use will depend on what you are investigating and hoping to find. Some of the main types of hypotheses that you might use include:

• Simple hypothesis : This type of hypothesis suggests there is a relationship between one independent variable and one dependent variable.
• Complex hypothesis : This type suggests a relationship between three or more variables, such as two independent and dependent variables.
• Null hypothesis : This hypothesis suggests no relationship exists between two or more variables.
• Alternative hypothesis : This hypothesis states the opposite of the null hypothesis.
• Statistical hypothesis : This hypothesis uses statistical analysis to evaluate a representative population sample and then generalizes the findings to the larger group.
• Logical hypothesis : This hypothesis assumes a relationship between variables without collecting data or evidence.

A hypothesis often follows a basic format of "If {this happens} then {this will happen}." One way to structure your hypothesis is to describe what will happen to the  dependent variable  if you change the  independent variable .

The basic format might be: "If {these changes are made to a certain independent variable}, then we will observe {a change in a specific dependent variable}."

A few examples of simple hypotheses:

• "Students who eat breakfast will perform better on a math exam than students who do not eat breakfast."
• "Students who experience test anxiety before an English exam will get lower scores than students who do not experience test anxiety."​
• "Motorists who talk on the phone while driving will be more likely to make errors on a driving course than those who do not talk on the phone."
• "Children who receive a new reading intervention will have higher reading scores than students who do not receive the intervention."

Examples of a complex hypothesis include:

• "People with high-sugar diets and sedentary activity levels are more likely to develop depression."
• "Younger people who are regularly exposed to green, outdoor areas have better subjective well-being than older adults who have limited exposure to green spaces."

Examples of a null hypothesis include:

• "There is no difference in anxiety levels between people who take St. John's wort supplements and those who do not."
• "There is no difference in scores on a memory recall task between children and adults."
• "There is no difference in aggression levels between children who play first-person shooter games and those who do not."

Examples of an alternative hypothesis:

• "People who take St. John's wort supplements will have less anxiety than those who do not."
• "Adults will perform better on a memory task than children."
• "Children who play first-person shooter games will show higher levels of aggression than children who do not." 

Collecting Data on Your Hypothesis

Once a researcher has formed a testable hypothesis, the next step is to select a research design and start collecting data. The research method depends largely on exactly what they are studying. There are two basic types of research methods: descriptive research and experimental research.

Descriptive Research Methods

Descriptive research such as  case studies ,  naturalistic observations , and surveys are often used when  conducting an experiment is difficult or impossible. These methods are best used to describe different aspects of a behavior or psychological phenomenon.

Once a researcher has collected data using descriptive methods, a  correlational study  can examine how the variables are related. This research method might be used to investigate a hypothesis that is difficult to test experimentally.

Experimental Research Methods

Experimental methods  are used to demonstrate causal relationships between variables. In an experiment, the researcher systematically manipulates a variable of interest (known as the independent variable) and measures the effect on another variable (known as the dependent variable).

Unlike correlational studies, which can only be used to determine if there is a relationship between two variables, experimental methods can be used to determine the actual nature of the relationship—whether changes in one variable actually  cause  another to change.

The hypothesis is a critical part of any scientific exploration. It represents what researchers expect to find in a study or experiment. In situations where the hypothesis is unsupported by the research, the research still has value. Such research helps us better understand how different aspects of the natural world relate to one another. It also helps us develop new hypotheses that can then be tested in the future.

Thompson WH, Skau S. On the scope of scientific hypotheses .  R Soc Open Sci . 2023;10(8):230607. doi:10.1098/rsos.230607

Taran S, Adhikari NKJ, Fan E. Falsifiability in medicine: what clinicians can learn from Karl Popper [published correction appears in Intensive Care Med. 2021 Jun 17;:].  Intensive Care Med . 2021;47(9):1054-1056. doi:10.1007/s00134-021-06432-z

Eyler AA. Research Methods for Public Health . 1st ed. Springer Publishing Company; 2020. doi:10.1891/9780826182067.0004

Nosek BA, Errington TM. What is replication ?  PLoS Biol . 2020;18(3):e3000691. doi:10.1371/journal.pbio.3000691

Aggarwal R, Ranganathan P. Study designs: Part 2 - Descriptive studies .  Perspect Clin Res . 2019;10(1):34-36. doi:10.4103/picr.PICR_154_18

Nevid J. Psychology: Concepts and Applications. Wadworth, 2013.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Quantitative Data Analysis

5 Hypothesis Testing in Quantitative Research

Mikaila Mariel Lemonik Arthur

Statistical reasoning is built on the assumption that data are normally distributed , meaning that they will be distributed in the shape of a bell curve as discussed in the chapter on Univariate Analysis . While real life often—perhaps even usually—does not resemble a bell curve, basic statistical analysis assumes that if all possible random samples from a population were drawn and the mean taken from each sample, the distribution of sample means, when plotted on a graph, would be normally distributed (this assumption is called the Central Limit Theorem ). Given this assumption, we can use the mathematical techniques developed for the study of probability to determine the likelihood that the relationships or patterns we observe in our data occurred due to random chance rather than due some actual real-world connection, which we call statistical significance.

Statistical significance is not the same as practical significance. The fact that we have determined that a given result is unlikely to have occurred due to random chance does not mean that this given result is important, that it matters, or that it is useful. Similarly, we might observe a relationship or result that is very important in practical terms, but that we cannot claim is statistically significant—perhaps because our sample size is too small, for instance. Such a result might have occurred by chance, but ignoring it might still be a mistake. Let’s consider some examples to make this a bit clearer. Assume we were interested in the impacts of diet on health outcomes and found the statistically significant result that people who eat a lot of citrus fruit end up having pinky fingernails that are, on average, 1.5 millimeters longer than those who tend not to eat any citrus fruit. Should anyone change their diet due to this finding? Probably not, even those it is statistically significant. On the other hand, if we found that the people who ate the diets highest in processed sugar died on average five years sooner than those who ate the least processed sugar, even in the absence of a statistically significant result we might want to advise that people consider limiting sugar in their diet. This latter result has more practical significance (lifespan matters more than the length of your pinky fingernail) as well as a larger effect size or association (5 years of life as opposed to 1.5 millimeters of length), a factor that will be discussed in the chapter on association .

While people generally use the shorthand of “the likelihood that the results occurred by chance” when talking about statistical significance, it is actually a bit more complicated than that. What statistical significance is really telling us is the likelihood (or probability ) that a result equal to or more “extreme [1] ” is true in the real world, rather than our results having occurred due to random chance or sampling error . Testing for statistical significance, then, requires us to understand something about probability.

A Brief Review of Probability

You might remember having studied probability in a math class, with questions about coin flips or drawing marbles out of a jar. Such exercises can make probability seem very abstract. But in reality, computations of probability are deeply important for a wide variety of activities, ranging from gambling and stock trading to weather forecasts and, yes, statistical significance.

Probability is represented as a proportion (or decimal number) somewhere between 0 and 1. At 0, there is absolutely no likelihood that the event or pattern of interest would occur; at 1, it is absolutely certain that the event or pattern of interest will occur. We indicate that we are talking about probability by using the symbol [latex]p[/latex]. For example, if something has a 50% chance of occurring, we would write [latex]p=0.5[/latex] or [latex]\frac {1}{2}[/latex]. If we want to represent the likelihood of something not occurring, we can write [latex]1-p[/latex].

Check your thinking: Assume you were flipping coins, and you called heads. The probability of getting heads on a coin flip using a fair coin (in other words, a normal coin that has not been weighted to bias the result) is 0.5. Thus, in 50% of coin flips you should get heads. Consider the following probability questions and write down your answers so you can check them against the discussion below.

• Imagine you have flipped the coin 29 times and you have gotten heads each time. What is the probability you will get heads on flip 30?
• What is the probability that you will get heads on all of the first five coin flips?
• What is the probability that you will get heads on at least one of the first five coin flips?

There are a few basic concepts from the mathematical study of probability that are important for beginner data analysts to know, and we will review them here.

Probability over Repeated Trials : The probability of the outcome of interest is the same in each trial or test, regardless of the results of the prior test. So, if we flip a coin 29 times and get heads each time, what happens when we flip it the 29th time? The probability of heads is still 0.5! The belief that “this time it must be tails because it has been heads so many times” or “this coin just wants to come up heads” is simply superstition, and—assuming a fair coin—the results of prior trials do not influence the results of this one.

Probability of Multiple Events : The probability that the outcome of interest will occur repeatedly across multiple trials is the product [2] of the probability of the outcome on each individual trial. This is called the multiplication theorem . Thinking about the multiplication theorem requires that we keep in mind the fact that when we multiply decimal numbers together, those numbers get smaller— thus, the probability that a series of outcomes will occur is smaller than the probability of any one of those outcomes occurring on its own. So, what is the probability that we will get heads on all five of our coin flips? Well, to figure that out, we need to multiply the probability of getting heads on each of our coin flips together. The math looks like this (and produces a very small probability indeed):

[latex]\frac {1}{2} \cdot \frac {1}{2} \cdot \frac {1}{2} \cdot \frac {1}{2} \cdot \frac {1}{2} = 0.03125[/latex]

Probability of One of Many Events : Determining the probability that the outcome of interest will occur on at least one out of a series of events or repeated trials is a little bit more complicated. Mathematicians use the addition theorem to refer to this, because the basic way to calculate it is to calculate the probability of each sequence of events (say, heads-heads-heads, heads-heads-tails, heads-tails-heads, and so on) and add them together. But the greater the number of repeated trials, the more complicated that gets, so there is a simpler way to do it. Consider that the probability of getting  no heads is the same as the probability of getting all tails (which would be the same as the probability of getting all heads that we calculated above). And the only circumstance in which we would not have at least one flip resulting in heads would be a circumstance in which all flips had resulted in tails. Therefore, what we need to do in order to calculate the probability that we get at least one heads is to subtract the probability that we get no heads from 1—and as you can imagine, this procedure shows us that the probability of the outcome of interest occurring at least once over repeated trials is higher than the probability of the occurrence on any given trial. The math would look like this:

[latex]1- (\frac{1}{2})^5=0.9688[/latex]

So why is this digression into the math of probability important? Well, when we test for statistical significance, what we are really doing is determining the probability that the outcome we observed—or one that is more extreme than that which we observed—occurred by chance. We perform this analysis via a procedure called Null Hypothesis Significance Testing.

Null Hypothesis Significance Testing

Null hypothesis significance testing , or NHST , is a method of testing for statistical significance by comparing observed data to the data we would expect to see if there were no relationship between the variables or phenomena in question. NHST can take a little while to wrap one’s head around, especially because it relies on a logic of double negatives: first, we state a hypothesis we believe not to be true (there is no relationship between the variables in question) and then, we look for evidence that disconfirms this hypothesis. In other words, we are assuming that there is no relationship between the variables—even though our research hypothesis states that we think there is a relationship—and then looking to see if there is any evidence to suggest there is not no relationship. Confusing, right?

So why do we use the null hypothesis significance testing approach?

• The null hypothesis—that there is no relationship between the variables we are exploring—would be what we would generally accept as true in the absence of other information,
• It means we are assuming that differences or patterns occur due to chance unless there is strong evidence to suggest otherwise,
• It provides a benchmark for comparing observed outcomes, and
• It means we are searching for evidence that disconforms our hypothesis, making it less likely that we will accept a conclusion that turns out to be untrue.

Thus, NHST helps us avoid making errors in our interpretation of the result. In particular, it helps us avoid Type 2 error , as discussed in the chapter on Bivariate Analyses . As a reminder, Type 2 error is error where you accept a hypothesis as true when in fact it was false (while Type 1 error is error where you reject the hypothesis when in fact it was true). For example, you are making a Type 1 error if you decide not to study for a test because you assume you are so bad at the subject that studying simply cannot help you, when in fact we know from research that studying does lead to higher grades. And you are making a Type 2 error if your boss tells you that she is going to promote you if you do enough overtime and you then work lots of overtime in response, when actually your boss is just trying to make you work more hours and already had someone else in mind to promote.

We can never remove all sources of error from our analyses, though larger sample sizes help reduce error. Looking at the formula for computing standard error , we can see that the standard error ([latex]SE[/latex]) would get smaller as the sample size ([latex]N[/latex]) gets larger. Note: σ is the symbol we use to represent standard deviation.

[latex]SE = \frac{\sigma}{\sqrt N}[/latex]

Besides making our samples larger, another thing that we can do is that we can choose whether we are more willing to accept Type 1 error or Type 2 error and adjust our strategies accordingly. In most research, we would prefer to accept more Type 1 error, because we are more willing to miss out on a finding than we are to make a finding that turns out later to be inaccurate (though, of course, lots of research does eventually turn out to be inaccurate).

Performing NHST

Performing NHST requires that our data meet several assumptions:

• Our sample must be a random sample—statistical significance testing and other inferential and explanatory statistical methods are generally not appropriate for non-random samples [3] —as well as representative and of a sufficient size (see the Central Limit Theorem above).
• Observations must be independent of other observations, or else additional statistical manipulation must be performed. For instance, a dataset of data about siblings would need to be handled differently due to the fact that siblings affect one another, so data on each person in the dataset is not truly independent.
• You must determine the rules for your significance test, including the level of uncertainty you are willing to accept (significance level) and whether or not you are interested in the direction of the result (one-tailed versus two-tailed tests, to be discussed below), in advance of performing any analysis.
• The number of significance tests you run should be limited, because the more tests you run, the greater the likelihood that one of your tests will result in an error. To make this more clear, if you are willing to accept a 5% probability that you will make the error of accepting a hypothesis as true when it is really false, and you run 20 tests, one of those tests (5% of them!) is pretty likely to have produced an incorrect result.

If our data has met these assumptions, we can move forward with the process of conducting an NHST. This requires us to make three decisions: determining our null hypothesis , our confidence level (or acceptable significance level), and whether we will conduct a one-tailed or a two-tailed test. In keeping with Assumption 3 above, we must make these decisions before performing our analysis. The null hypothesis is the hypothesis that there is no relationship between the variables in question. So, for example, if our research hypothesis was that people who spend more time with their friends are happier, our null hypothesis would be that there is no relationship between how much time people spend with their friends and their happiness.

Our confidence level is the level of risk we are willing to accept that our results could have occurred by chance. Typically, in social science research, researchers use p<0.05 (we are willing to accept up to a 5% risk that our results occurred by chance), p<0.01 (we are willing to accept up to a 1% risk that our results occurred by chance), and/or p<0.001 (we are willing to accept up to a 0.1% risk that our results occurred by chance). P, as was noted above, is the mathematical notation for probability, and that’s why we use a p-value to indicate the probability that our results may have occurred by chance. A higher p-value increases the likelihood that we will accept as accurate a result that really occurred by chance; a lower p-value increases the likelihood that we will assume a result occurred by chance when actually it was real. Remember, what the p-value tells us is not the probability that our own research hypothesis is true, but rather this: assuming that the null hypothesis is correct, what is the probability that the data we observed—or data more extreme than the data we observed—would have occurred by chance.

Whether we choose a one-tailed or a two-tailed test tells us what we mean when we say “data more extreme than.” Remember that normal curve? A two-tailed test is agnostic as to the direction of our results—and many of the most common tests for statistical significance that we perform, like the Chi square, are two-tailed by default. However, if you are only interested in a result that occurs in a particular direction, you might choose a one-tailed test. For instance, if you were testing a new blood pressure medication, you might only care if the blood pressure of those taking the medication is significantly lower than those not taking the medication—having blood pressure significantly higher would not be a good or helpful result, so you might not want to test for that.

Having determined the parameters for our analysis, we then compute our test of statistical significance. There are different tests of statistical significance for different variables (for example, the Chi square discussed in the chapter on bivariate analyses ), as you will see in other chapters of this text, but all of them produce results in a similar format. We then compare this result to the p value we already selected. If the p value produced by our analysis is lower than the confidence level we selected, we can reject the null hypothesis, as the probability that our result occurred by chance is very low. If, on the other hand, the p value produced by our analysis is higher than the confidence level we selected, we fail to reject the null hypothesis, as the probability that our result occurred by chance is too high to accept. Keep in mind this is what we do even when the p value produced by our analysis is quite close to the threshold we have selected. So, for instance, if we have selected the confidence level of p<0.05 and the p value produced by our analysis is p=0.0501, we still fail to reject the null hypothesis and proceed as if there is not any support for our research hypothesis.

Thus, the process of null hypothesis significance testing proceeds according to the following steps:

• Determine the null hypothesis
• Set the confidence level and whether this will be a one-tailed or two-tailed test
• Compute the test value for the appropriate significance test
• Compare the test value to the critical value of that test statistic for the confidence level you selected
• Determine whether or not to reject the null hypothesis

Your statistical analysis software will perform steps 3 and 4 for you (before there was computer software to do this, researchers had to do the calculations by hand and compare their results to figures on published tables of critical values). But you as the researcher must perform steps 1, 2, and 5 yourself.

Confidence Intervals & Margins of Error

When talking about statistical significance, some researchers also use the terms confidence intervals and margins of error . Confidence intervals are ranges of probabilities within which we can assume the true population parameter lies. Most typically, analysts aim for 95% confidence intervals, meaning that in 95 out of 100 cases, the population parameter will lie within the upper and lower levels specified by your confidence interval. These are calculated by your statistics software as well. The margin of error, then, is the range of values within the confidence interval. So, for instance, a 2021 survey of Americans conducted by the Robert Wood Johnson Foundation and the Harvard T.H. Chan School of Public Health found that 71% of respondents favor substantially increasing federal spending on public health programs. This poll had a 95% confidence interval with a +/- 3.6 margin of error. What this tells us is that there is a 95% probability (19 in 20) that between 67.4% (71-3.6) and 74.6% (71+3.6) of Americans favored increasing federal public health spending at the time the poll was conducted. When a figure reflects an overwhelming majority, such as this one, the margin of error may seem of little relevance. But consider a similar poll with the same margin of error that sought to predict support for a political candidate and found that 51.5% of people said they would vote for that candidate. In that case, we would have found that there was a 95% probability that between 47.9% and 55.1% of people intended to vote for the candidate—which means the race is total tossup and we really would have no idea what to expect. For some people, thinking in terms of confidence intervals and margins of error is easier to understand than thinking in terms of p values; confidence intervals and margins of error are more frequently used in analyses of polls while p values are found more often in academic research. But basically, both approaches are doing the same fundamental analysis—they are determining the likelihood that the results we observed or a similarly-meaningful result would have occurred by chance.

What Does Significance Testing Tell Us?

One of the most important things to remember about significance testing is that, while the word “significance” is used in ordinary speech to mean importance, significance testing does not tell us whether our results are important—or even whether they are interesting. A full understanding of the relationship between a given set of variables requires looking at statistical significance as well as association and the theoretical importance of the findings. Table 1 provides a perspective on using the combination of significance and association to determine how important the results of statistical analysis are—but even using Table 1 as a guide, evaluating findings based on theoretical importance remains key. So: make sure that when you are conducting analyses, you avoid being misled into assuming that significant results are sufficient for making broad claims about the importance and meaning of results. And remember as well that significance only tells us the likelihood that the pattern of relationships we observe occurred by chance—not whether that pattern is causal. For, after all, quantitative research can never eliminate all plausible alternative explanations for the phenomenon in question (one of the three elements of causation, along with association and temporal order).

• Getting 7 heads on 7 coin flips
• Getting 5 heads on 7 coin flips
• Getting 1 head on 10 coin flips

Then check your work using the Coin Flip Probability Calculator .

• As the advertised hourly pay for a job goes up, the number of job applicants increases.
• Teenagers who watch more hours of makeup tutorial videos on TikTok have, on average, lower self-esteem.
• Couples who share hobbies in common are less likely to get divorced.
• Assume a research conducted a study that found that people wearing green socks type on average one word per minute faster than people who are not wearing green socks, and that this study found a p value of p<0.01. Is this result statistically significant? Is this result practically significant? Explain your answers.
• If we conduct a political poll and have a 95% confidence interval and a margin of error of +/- 2.3%, what can we conclude about support for Candidate X if 49.3% of respondents tell us they will vote for Candidate X? If 24.7% do? If 52.1% do? If 83.7% do?
• One way to think about this is to imagine that your result has been plotted on a bell curve. Statistical significance tells us the probability that the "real" result—the thing that is true in the real world and not due to random chance—is at the same point as or further along the skinny tails of the bell curve than the result we have plotted. ↵
• In other words, what you get when you multiply. ↵
• They also are not appropriate for censuses—but you do not need inferential statistics in a census because you are looking at the entire population rather than a sample, so you can simply describe the relationships that do exist. ↵

A distribution of values that is symmetrical and bell-shaped.

A graph showing a normal distribution—one that is symmetrical with a rounded top that then falls away towards the extremes in the shape of a bell

The sum of all the values in a list divided by the number of such values.

The theorem that states that if you take a series of sufficiently large random samples from the population (replacing people back into the population so they can be reselected each time you draw a new sample), the distribution of the sample means will be approximately normally distributed.

A statistical measure that suggests that sample results can be generalized to the larger population, based on a low probability of having made a Type 1 error.

How likely something is to happen; also, a branch of mathematics concerned with investigating the likelihood of occurrences.

Measurement error created due to the fact that even properly-constructed random samples are do not have precisely the same characteristics as the larger population from which they were drawn.

The theorem in probability about the likelihood of a given outcome occurring repeatedly over multiple trials; this is determined by multiplying the probabilities together.

The theorem addressing the determination of the probability of a given outcome occurring at least once across a series of trials; it is determined by adding the probability of each possible series of outcomes together.

A method of testing for statistical significance in which an observed relationship, pattern, or figure is tested against a hypothesis that there is no relationship or pattern among the variables being tested

Null hypothesis significance testing.

The error you make when you do not infer a relationship exists in the larger population when it actually does exist; in other words, a false negative conclusion.

The error made if one infers that a relationship exists in a larger population when it does not really exist; in other words, a false positive error.

A measure of accuracy of sample statistics computed using the standard deviation of the sampling distribution.

The hypothesis that there is no relationship between the variables in question.

The probability that the sample statistics we observe holds true for the larger population.

A measure of statistical significance used in crosstabulation to determine the generalizability of results.

A range of estimates into which it is highly probable that an unknown population parameter falls.

A suggestion of how far away from the actual population parameter a sample statistic is likely to be.

Social Data Analysis Copyright © 2021 by Mikaila Mariel Lemonik Arthur is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

What Is A Research (Scientific) Hypothesis? A plain-language explainer + examples

By:  Derek Jansen (MBA)  | Reviewed By: Dr Eunice Rautenbach | June 2020

If you’re new to the world of research, or it’s your first time writing a dissertation or thesis, you’re probably noticing that the words “research hypothesis” and “scientific hypothesis” are used quite a bit, and you’re wondering what they mean in a research context .

“Hypothesis” is one of those words that people use loosely, thinking they understand what it means. However, it has a very specific meaning within academic research. So, it’s important to understand the exact meaning before you start hypothesizing. 

Research Hypothesis 101

• What is a hypothesis ?
• What is a research hypothesis (scientific hypothesis)?
• Requirements for a research hypothesis
• Definition of a research hypothesis
• The null hypothesis

What is a hypothesis?

Let’s start with the general definition of a hypothesis (not a research hypothesis or scientific hypothesis), according to the Cambridge Dictionary:

Hypothesis: an idea or explanation for something that is based on known facts but has not yet been proved.

In other words, it’s a statement that provides an explanation for why or how something works, based on facts (or some reasonable assumptions), but that has not yet been specifically tested . For example, a hypothesis might look something like this:

Hypothesis: sleep impacts academic performance.

This statement predicts that academic performance will be influenced by the amount and/or quality of sleep a student engages in – sounds reasonable, right? It’s based on reasonable assumptions , underpinned by what we currently know about sleep and health (from the existing literature). So, loosely speaking, we could call it a hypothesis, at least by the dictionary definition.

But that’s not good enough…

Unfortunately, that’s not quite sophisticated enough to describe a research hypothesis (also sometimes called a scientific hypothesis), and it wouldn’t be acceptable in a dissertation, thesis or research paper . In the world of academic research, a statement needs a few more criteria to constitute a true research hypothesis .

What is a research hypothesis?

A research hypothesis (also called a scientific hypothesis) is a statement about the expected outcome of a study (for example, a dissertation or thesis). To constitute a quality hypothesis, the statement needs to have three attributes – specificity , clarity and testability .

Let’s take a look at these more closely.

Need a helping hand?

Hypothesis Essential #1: Specificity & Clarity

A good research hypothesis needs to be extremely clear and articulate about both what’ s being assessed (who or what variables are involved ) and the expected outcome (for example, a difference between groups, a relationship between variables, etc.).

Let’s stick with our sleepy students example and look at how this statement could be more specific and clear.

Hypothesis: Students who sleep at least 8 hours per night will, on average, achieve higher grades in standardised tests than students who sleep less than 8 hours a night.

As you can see, the statement is very specific as it identifies the variables involved (sleep hours and test grades), the parties involved (two groups of students), as well as the predicted relationship type (a positive relationship). There’s no ambiguity or uncertainty about who or what is involved in the statement, and the expected outcome is clear.

Contrast that to the original hypothesis we looked at – “Sleep impacts academic performance” – and you can see the difference. “Sleep” and “academic performance” are both comparatively vague , and there’s no indication of what the expected relationship direction is (more sleep or less sleep). As you can see, specificity and clarity are key.

Hypothesis Essential #2: Testability (Provability)

A statement must be testable to qualify as a research hypothesis. In other words, there needs to be a way to prove (or disprove) the statement. If it’s not testable, it’s not a hypothesis – simple as that.

For example, consider the hypothesis we mentioned earlier:

Hypothesis: Students who sleep at least 8 hours per night will, on average, achieve higher grades in standardised tests than students who sleep less than 8 hours a night.  

We could test this statement by undertaking a quantitative study involving two groups of students, one that gets 8 or more hours of sleep per night for a fixed period, and one that gets less. We could then compare the standardised test results for both groups to see if there’s a statistically significant difference. 

Again, if you compare this to the original hypothesis we looked at – “Sleep impacts academic performance” – you can see that it would be quite difficult to test that statement, primarily because it isn’t specific enough. How much sleep? By who? What type of academic performance?

So, remember the mantra – if you can’t test it, it’s not a hypothesis 🙂

Defining A Research Hypothesis

You’re still with us? Great! Let’s recap and pin down a clear definition of a hypothesis.

A research hypothesis (or scientific hypothesis) is a statement about an expected relationship between variables, or explanation of an occurrence, that is clear, specific and testable.

So, when you write up hypotheses for your dissertation or thesis, make sure that they meet all these criteria. If you do, you’ll not only have rock-solid hypotheses but you’ll also ensure a clear focus for your entire research project.

What about the null hypothesis?

You may have also heard the terms null hypothesis , alternative hypothesis, or H-zero thrown around. At a simple level, the null hypothesis is the counter-proposal to the original hypothesis.

For example, if the hypothesis predicts that there is a relationship between two variables (for example, sleep and academic performance), the null hypothesis would predict that there is no relationship between those variables.

At a more technical level, the null hypothesis proposes that no statistical significance exists in a set of given observations and that any differences are due to chance alone.

And there you have it – hypotheses in a nutshell. 

If you have any questions, be sure to leave a comment below and we’ll do our best to help you. If you need hands-on help developing and testing your hypotheses, consider our private coaching service , where we hold your hand through the research journey.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

17 Comments

Very useful information. I benefit more from getting more information in this regard.

Very great insight,educative and informative. Please give meet deep critics on many research data of public international Law like human rights, environment, natural resources, law of the sea etc

In a book I read a distinction is made between null, research, and alternative hypothesis. As far as I understand, alternative and research hypotheses are the same. Can you please elaborate? Best Afshin

This is a self explanatory, easy going site. I will recommend this to my friends and colleagues.

Very good definition. How can I cite your definition in my thesis? Thank you. Is nul hypothesis compulsory in a research?

It’s a counter-proposal to be proven as a rejection

Please what is the difference between alternate hypothesis and research hypothesis?

It is a very good explanation. However, it limits hypotheses to statistically tasteable ideas. What about for qualitative researches or other researches that involve quantitative data that don’t need statistical tests?

In qualitative research, one typically uses propositions, not hypotheses.

could you please elaborate it more

I’ve benefited greatly from these notes, thank you.

This is very helpful

well articulated ideas are presented here, thank you for being reliable sources of information

Excellent. Thanks for being clear and sound about the research methodology and hypothesis (quantitative research)

I have only a simple question regarding the null hypothesis. – Is the null hypothesis (Ho) known as the reversible hypothesis of the alternative hypothesis (H1? – How to test it in academic research?

this is very important note help me much more

Hi” best wishes to you and your very nice blog” 

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Home » Quantitative Research – Methods, Types and Analysis

Quantitative Research – Methods, Types and Analysis

Table of Contents

Quantitative Research

Quantitative research is a type of research that collects and analyzes numerical data to test hypotheses and answer research questions . This research typically involves a large sample size and uses statistical analysis to make inferences about a population based on the data collected. It often involves the use of surveys, experiments, or other structured data collection methods to gather quantitative data.

Quantitative Research Methods

Quantitative Research Methods are as follows:

Descriptive Research Design

Descriptive research design is used to describe the characteristics of a population or phenomenon being studied. This research method is used to answer the questions of what, where, when, and how. Descriptive research designs use a variety of methods such as observation, case studies, and surveys to collect data. The data is then analyzed using statistical tools to identify patterns and relationships.

Correlational Research Design

Correlational research design is used to investigate the relationship between two or more variables. Researchers use correlational research to determine whether a relationship exists between variables and to what extent they are related. This research method involves collecting data from a sample and analyzing it using statistical tools such as correlation coefficients.

Quasi-experimental Research Design

Quasi-experimental research design is used to investigate cause-and-effect relationships between variables. This research method is similar to experimental research design, but it lacks full control over the independent variable. Researchers use quasi-experimental research designs when it is not feasible or ethical to manipulate the independent variable.

Experimental Research Design

Experimental research design is used to investigate cause-and-effect relationships between variables. This research method involves manipulating the independent variable and observing the effects on the dependent variable. Researchers use experimental research designs to test hypotheses and establish cause-and-effect relationships.

Survey Research

Survey research involves collecting data from a sample of individuals using a standardized questionnaire. This research method is used to gather information on attitudes, beliefs, and behaviors of individuals. Researchers use survey research to collect data quickly and efficiently from a large sample size. Survey research can be conducted through various methods such as online, phone, mail, or in-person interviews.

Quantitative Research Analysis Methods

Here are some commonly used quantitative research analysis methods:

Statistical Analysis

Statistical analysis is the most common quantitative research analysis method. It involves using statistical tools and techniques to analyze the numerical data collected during the research process. Statistical analysis can be used to identify patterns, trends, and relationships between variables, and to test hypotheses and theories.

Regression Analysis

Regression analysis is a statistical technique used to analyze the relationship between one dependent variable and one or more independent variables. Researchers use regression analysis to identify and quantify the impact of independent variables on the dependent variable.

Factor Analysis

Factor analysis is a statistical technique used to identify underlying factors that explain the correlations among a set of variables. Researchers use factor analysis to reduce a large number of variables to a smaller set of factors that capture the most important information.

Structural Equation Modeling

Structural equation modeling is a statistical technique used to test complex relationships between variables. It involves specifying a model that includes both observed and unobserved variables, and then using statistical methods to test the fit of the model to the data.

Time Series Analysis

Time series analysis is a statistical technique used to analyze data that is collected over time. It involves identifying patterns and trends in the data, as well as any seasonal or cyclical variations.

Multilevel Modeling

Multilevel modeling is a statistical technique used to analyze data that is nested within multiple levels. For example, researchers might use multilevel modeling to analyze data that is collected from individuals who are nested within groups, such as students nested within schools.

Applications of Quantitative Research

Quantitative research has many applications across a wide range of fields. Here are some common examples:

• Market Research : Quantitative research is used extensively in market research to understand consumer behavior, preferences, and trends. Researchers use surveys, experiments, and other quantitative methods to collect data that can inform marketing strategies, product development, and pricing decisions.
• Health Research: Quantitative research is used in health research to study the effectiveness of medical treatments, identify risk factors for diseases, and track health outcomes over time. Researchers use statistical methods to analyze data from clinical trials, surveys, and other sources to inform medical practice and policy.
• Social Science Research: Quantitative research is used in social science research to study human behavior, attitudes, and social structures. Researchers use surveys, experiments, and other quantitative methods to collect data that can inform social policies, educational programs, and community interventions.
• Education Research: Quantitative research is used in education research to study the effectiveness of teaching methods, assess student learning outcomes, and identify factors that influence student success. Researchers use experimental and quasi-experimental designs, as well as surveys and other quantitative methods, to collect and analyze data.
• Environmental Research: Quantitative research is used in environmental research to study the impact of human activities on the environment, assess the effectiveness of conservation strategies, and identify ways to reduce environmental risks. Researchers use statistical methods to analyze data from field studies, experiments, and other sources.

Characteristics of Quantitative Research

Here are some key characteristics of quantitative research:

• Numerical data : Quantitative research involves collecting numerical data through standardized methods such as surveys, experiments, and observational studies. This data is analyzed using statistical methods to identify patterns and relationships.
• Large sample size: Quantitative research often involves collecting data from a large sample of individuals or groups in order to increase the reliability and generalizability of the findings.
• Objective approach: Quantitative research aims to be objective and impartial in its approach, focusing on the collection and analysis of data rather than personal beliefs, opinions, or experiences.
• Control over variables: Quantitative research often involves manipulating variables to test hypotheses and establish cause-and-effect relationships. Researchers aim to control for extraneous variables that may impact the results.
• Replicable : Quantitative research aims to be replicable, meaning that other researchers should be able to conduct similar studies and obtain similar results using the same methods.
• Statistical analysis: Quantitative research involves using statistical tools and techniques to analyze the numerical data collected during the research process. Statistical analysis allows researchers to identify patterns, trends, and relationships between variables, and to test hypotheses and theories.
• Generalizability: Quantitative research aims to produce findings that can be generalized to larger populations beyond the specific sample studied. This is achieved through the use of random sampling methods and statistical inference.

Examples of Quantitative Research

Here are some examples of quantitative research in different fields:

• Market Research: A company conducts a survey of 1000 consumers to determine their brand awareness and preferences. The data is analyzed using statistical methods to identify trends and patterns that can inform marketing strategies.
• Health Research : A researcher conducts a randomized controlled trial to test the effectiveness of a new drug for treating a particular medical condition. The study involves collecting data from a large sample of patients and analyzing the results using statistical methods.
• Social Science Research : A sociologist conducts a survey of 500 people to study attitudes toward immigration in a particular country. The data is analyzed using statistical methods to identify factors that influence these attitudes.
• Education Research: A researcher conducts an experiment to compare the effectiveness of two different teaching methods for improving student learning outcomes. The study involves randomly assigning students to different groups and collecting data on their performance on standardized tests.
• Environmental Research : A team of researchers conduct a study to investigate the impact of climate change on the distribution and abundance of a particular species of plant or animal. The study involves collecting data on environmental factors and population sizes over time and analyzing the results using statistical methods.
• Psychology : A researcher conducts a survey of 500 college students to investigate the relationship between social media use and mental health. The data is analyzed using statistical methods to identify correlations and potential causal relationships.
• Political Science: A team of researchers conducts a study to investigate voter behavior during an election. They use survey methods to collect data on voting patterns, demographics, and political attitudes, and analyze the results using statistical methods.

How to Conduct Quantitative Research

Here is a general overview of how to conduct quantitative research:

• Develop a research question: The first step in conducting quantitative research is to develop a clear and specific research question. This question should be based on a gap in existing knowledge, and should be answerable using quantitative methods.
• Develop a research design: Once you have a research question, you will need to develop a research design. This involves deciding on the appropriate methods to collect data, such as surveys, experiments, or observational studies. You will also need to determine the appropriate sample size, data collection instruments, and data analysis techniques.
• Collect data: The next step is to collect data. This may involve administering surveys or questionnaires, conducting experiments, or gathering data from existing sources. It is important to use standardized methods to ensure that the data is reliable and valid.
• Analyze data : Once the data has been collected, it is time to analyze it. This involves using statistical methods to identify patterns, trends, and relationships between variables. Common statistical techniques include correlation analysis, regression analysis, and hypothesis testing.
• Interpret results: After analyzing the data, you will need to interpret the results. This involves identifying the key findings, determining their significance, and drawing conclusions based on the data.
• Communicate findings: Finally, you will need to communicate your findings. This may involve writing a research report, presenting at a conference, or publishing in a peer-reviewed journal. It is important to clearly communicate the research question, methods, results, and conclusions to ensure that others can understand and replicate your research.

When to use Quantitative Research

Here are some situations when quantitative research can be appropriate:

• To test a hypothesis: Quantitative research is often used to test a hypothesis or a theory. It involves collecting numerical data and using statistical analysis to determine if the data supports or refutes the hypothesis.
• To generalize findings: If you want to generalize the findings of your study to a larger population, quantitative research can be useful. This is because it allows you to collect numerical data from a representative sample of the population and use statistical analysis to make inferences about the population as a whole.
• To measure relationships between variables: If you want to measure the relationship between two or more variables, such as the relationship between age and income, or between education level and job satisfaction, quantitative research can be useful. It allows you to collect numerical data on both variables and use statistical analysis to determine the strength and direction of the relationship.
• To identify patterns or trends: Quantitative research can be useful for identifying patterns or trends in data. For example, you can use quantitative research to identify trends in consumer behavior or to identify patterns in stock market data.
• To quantify attitudes or opinions : If you want to measure attitudes or opinions on a particular topic, quantitative research can be useful. It allows you to collect numerical data using surveys or questionnaires and analyze the data using statistical methods to determine the prevalence of certain attitudes or opinions.

Purpose of Quantitative Research

The purpose of quantitative research is to systematically investigate and measure the relationships between variables or phenomena using numerical data and statistical analysis. The main objectives of quantitative research include:

• Description : To provide a detailed and accurate description of a particular phenomenon or population.
• Explanation : To explain the reasons for the occurrence of a particular phenomenon, such as identifying the factors that influence a behavior or attitude.
• Prediction : To predict future trends or behaviors based on past patterns and relationships between variables.
• Control : To identify the best strategies for controlling or influencing a particular outcome or behavior.

Quantitative research is used in many different fields, including social sciences, business, engineering, and health sciences. It can be used to investigate a wide range of phenomena, from human behavior and attitudes to physical and biological processes. The purpose of quantitative research is to provide reliable and valid data that can be used to inform decision-making and improve understanding of the world around us.

Advantages of Quantitative Research

There are several advantages of quantitative research, including:

• Objectivity : Quantitative research is based on objective data and statistical analysis, which reduces the potential for bias or subjectivity in the research process.
• Reproducibility : Because quantitative research involves standardized methods and measurements, it is more likely to be reproducible and reliable.
• Generalizability : Quantitative research allows for generalizations to be made about a population based on a representative sample, which can inform decision-making and policy development.
• Precision : Quantitative research allows for precise measurement and analysis of data, which can provide a more accurate understanding of phenomena and relationships between variables.
• Efficiency : Quantitative research can be conducted relatively quickly and efficiently, especially when compared to qualitative research, which may involve lengthy data collection and analysis.
• Large sample sizes : Quantitative research can accommodate large sample sizes, which can increase the representativeness and generalizability of the results.

Limitations of Quantitative Research

There are several limitations of quantitative research, including:

• Limited understanding of context: Quantitative research typically focuses on numerical data and statistical analysis, which may not provide a comprehensive understanding of the context or underlying factors that influence a phenomenon.
• Simplification of complex phenomena: Quantitative research often involves simplifying complex phenomena into measurable variables, which may not capture the full complexity of the phenomenon being studied.
• Potential for researcher bias: Although quantitative research aims to be objective, there is still the potential for researcher bias in areas such as sampling, data collection, and data analysis.
• Limited ability to explore new ideas: Quantitative research is often based on pre-determined research questions and hypotheses, which may limit the ability to explore new ideas or unexpected findings.
• Limited ability to capture subjective experiences : Quantitative research is typically focused on objective data and may not capture the subjective experiences of individuals or groups being studied.
• Ethical concerns : Quantitative research may raise ethical concerns, such as invasion of privacy or the potential for harm to participants.

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What is Quantitative Research? Definition, Methods, Types, and Examples

If you’re wondering what is quantitative research and whether this methodology works for your research study, you’re not alone. If you want a simple quantitative research definition , then it’s enough to say that this is a method undertaken by researchers based on their study requirements. However, to select the most appropriate research for their study type, researchers should know all the methods available. 

Selecting the right research method depends on a few important criteria, such as the research question, study type, time, costs, data availability, and availability of respondents. There are two main types of research methods— quantitative research  and qualitative research. The purpose of quantitative research is to validate or test a theory or hypothesis and that of qualitative research is to understand a subject or event or identify reasons for observed patterns.   

Quantitative research methods  are used to observe events that affect a particular group of individuals, which is the sample population. In this type of research, diverse numerical data are collected through various methods and then statistically analyzed to aggregate the data, compare them, or show relationships among the data. Quantitative research methods broadly include questionnaires, structured observations, and experiments.  

Here are two quantitative research examples:  

• Satisfaction surveys sent out by a company regarding their revamped customer service initiatives. Customers are asked to rate their experience on a rating scale of 1 (poor) to 5 (excellent).  
• A school has introduced a new after-school program for children, and a few months after commencement, the school sends out feedback questionnaires to the parents of the enrolled children. Such questionnaires usually include close-ended questions that require either definite answers or a Yes/No option. This helps in a quick, overall assessment of the program’s outreach and success.  

Table of Contents

What is quantitative research ? 1,2

The steps shown in the figure can be grouped into the following broad steps:  

• Theory : Define the problem area or area of interest and create a research question.  
• Hypothesis : Develop a hypothesis based on the research question. This hypothesis will be tested in the remaining steps.  
• Research design : In this step, the most appropriate quantitative research design will be selected, including deciding on the sample size, selecting respondents, identifying research sites, if any, etc.
• Data collection : This process could be extensive based on your research objective and sample size.  
• Data analysis : Statistical analysis is used to analyze the data collected. The results from the analysis help in either supporting or rejecting your hypothesis.  
• Present results : Based on the data analysis, conclusions are drawn, and results are presented as accurately as possible.  

Quantitative research characteristics 4

• Large sample size : This ensures reliability because this sample represents the target population or market. Due to the large sample size, the outcomes can be generalized to the entire population as well, making this one of the important characteristics of quantitative research .  
• Structured data and measurable variables: The data are numeric and can be analyzed easily. Quantitative research involves the use of measurable variables such as age, salary range, highest education, etc.  
• Easy-to-use data collection methods : The methods include experiments, controlled observations, and questionnaires and surveys with a rating scale or close-ended questions, which require simple and to-the-point answers; are not bound by geographical regions; and are easy to administer.  
• Data analysis : Structured and accurate statistical analysis methods using software applications such as Excel, SPSS, R. The analysis is fast, accurate, and less effort intensive.  
• Reliable : The respondents answer close-ended questions, their responses are direct without ambiguity and yield numeric outcomes, which are therefore highly reliable.  
• Reusable outcomes : This is one of the key characteristics – outcomes of one research can be used and replicated in other research as well and is not exclusive to only one study.  

Quantitative research methods 5

Quantitative research methods are classified into two types—primary and secondary.  

Primary quantitative research method:

In this type of quantitative research , data are directly collected by the researchers using the following methods.

– Survey research : Surveys are the easiest and most commonly used quantitative research method . They are of two types— cross-sectional and longitudinal.   

->Cross-sectional surveys are specifically conducted on a target population for a specified period, that is, these surveys have a specific starting and ending time and researchers study the events during this period to arrive at conclusions. The main purpose of these surveys is to describe and assess the characteristics of a population. There is one independent variable in this study, which is a common factor applicable to all participants in the population, for example, living in a specific city, diagnosed with a specific disease, of a certain age group, etc. An example of a cross-sectional survey is a study to understand why individuals residing in houses built before 1979 in the US are more susceptible to lead contamination.  

->Longitudinal surveys are conducted at different time durations. These surveys involve observing the interactions among different variables in the target population, exposing them to various causal factors, and understanding their effects across a longer period. These studies are helpful to analyze a problem in the long term. An example of a longitudinal study is the study of the relationship between smoking and lung cancer over a long period.  

– Descriptive research : Explains the current status of an identified and measurable variable. Unlike other types of quantitative research , a hypothesis is not needed at the beginning of the study and can be developed even after data collection. This type of quantitative research describes the characteristics of a problem and answers the what, when, where of a problem. However, it doesn’t answer the why of the problem and doesn’t explore cause-and-effect relationships between variables. Data from this research could be used as preliminary data for another study. Example: A researcher undertakes a study to examine the growth strategy of a company. This sample data can be used by other companies to determine their own growth strategy.  

– Correlational research : This quantitative research method is used to establish a relationship between two variables using statistical analysis and analyze how one affects the other. The research is non-experimental because the researcher doesn’t control or manipulate any of the variables. At least two separate sample groups are needed for this research. Example: Researchers studying a correlation between regular exercise and diabetes.  

– Causal-comparative research : This type of quantitative research examines the cause-effect relationships in retrospect between a dependent and independent variable and determines the causes of the already existing differences between groups of people. This is not a true experiment because it doesn’t assign participants to groups randomly. Example: To study the wage differences between men and women in the same role. For this, already existing wage information is analyzed to understand the relationship.  

– Experimental research : This quantitative research method uses true experiments or scientific methods for determining a cause-effect relation between variables. It involves testing a hypothesis through experiments, in which one or more independent variables are manipulated and then their effect on dependent variables are studied. Example: A researcher studies the importance of a drug in treating a disease by administering the drug in few patients and not administering in a few.  

The following data collection methods are commonly used in primary quantitative research :  

• Sampling : The most common type is probability sampling, in which a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are—simple random, systematic, stratified, and cluster sampling.  
• Interviews : These are commonly telephonic or face-to-face.  
• Observations : Structured observations are most commonly used in quantitative research . In this method, researchers make observations about specific behaviors of individuals in a structured setting.  
• Document review : Reviewing existing research or documents to collect evidence for supporting the quantitative research .  
• Surveys and questionnaires : Surveys can be administered both online and offline depending on the requirement and sample size.

The data collected can be analyzed in several ways in quantitative research , as listed below:  

• Cross-tabulation —Uses a tabular format to draw inferences among collected data  
• MaxDiff analysis —Gauges the preferences of the respondents  
• TURF analysis —Total Unduplicated Reach and Frequency Analysis; helps in determining the market strategy for a business  
• Gap analysis —Identify gaps in attaining the desired results  
• SWOT analysis —Helps identify strengths, weaknesses, opportunities, and threats of a product, service, or organization  
• Text analysis —Used for interpreting unstructured data  

Secondary quantitative research methods :

This method involves conducting research using already existing or secondary data. This method is less effort intensive and requires lesser time. However, researchers should verify the authenticity and recency of the sources being used and ensure their accuracy.  

The main sources of secondary data are: 

• The Internet  
• Government and non-government sources  
• Public libraries  
• Educational institutions  
• Commercial information sources such as newspapers, journals, radio, TV  

When to use quantitative research 6  

Here are some simple ways to decide when to use quantitative research . Use quantitative research to:  

• recommend a final course of action  
• find whether a consensus exists regarding a particular subject  
• generalize results to a larger population  
• determine a cause-and-effect relationship between variables  
• describe characteristics of specific groups of people  
• test hypotheses and examine specific relationships  
• identify and establish size of market segments  

A research case study to understand when to use quantitative research 7  

Context: A study was undertaken to evaluate a major innovation in a hospital’s design, in terms of workforce implications and impact on patient and staff experiences of all single-room hospital accommodations. The researchers undertook a mixed methods approach to answer their research questions. Here, we focus on the quantitative research aspect.  

Research questions : What are the advantages and disadvantages for the staff as a result of the hospital’s move to the new design with all single-room accommodations? Did the move affect staff experience and well-being and improve their ability to deliver high-quality care?  

Method: The researchers obtained quantitative data from three sources:  

• Staff activity (task time distribution): Each staff member was shadowed by a researcher who observed each task undertaken by the staff, and logged the time spent on each activity.  
• Staff travel distances : The staff were requested to wear pedometers, which recorded the distances covered.  
• Staff experience surveys : Staff were surveyed before and after the move to the new hospital design.  

Results of quantitative research : The following observations were made based on quantitative data analysis:  

• The move to the new design did not result in a significant change in the proportion of time spent on different activities.  
• Staff activity events observed per session were higher after the move, and direct care and professional communication events per hour decreased significantly, suggesting fewer interruptions and less fragmented care.  
• A significant increase in medication tasks among the recorded events suggests that medication administration was integrated into patient care activities.  
• Travel distances increased for all staff, with highest increases for staff in the older people’s ward and surgical wards.  
• Ratings for staff toilet facilities, locker facilities, and space at staff bases were higher but those for social interaction and natural light were lower.  

Advantages of quantitative research 1,2

When choosing the right research methodology, also consider the advantages of quantitative research and how it can impact your study.  

• Quantitative research methods are more scientific and rational. They use quantifiable data leading to objectivity in the results and avoid any chances of ambiguity.  
• This type of research uses numeric data so analysis is relatively easier .  
• In most cases, a hypothesis is already developed and quantitative research helps in testing and validatin g these constructed theories based on which researchers can make an informed decision about accepting or rejecting their theory.  
• The use of statistical analysis software ensures quick analysis of large volumes of data and is less effort intensive.  
• Higher levels of control can be applied to the research so the chances of bias can be reduced.  
• Quantitative research is based on measured value s, facts, and verifiable information so it can be easily checked or replicated by other researchers leading to continuity in scientific research.  

Disadvantages of quantitative research 1,2

Quantitative research may also be limiting; take a look at the disadvantages of quantitative research. 

• Experiments are conducted in controlled settings instead of natural settings and it is possible for researchers to either intentionally or unintentionally manipulate the experiment settings to suit the results they desire.  
• Participants must necessarily give objective answers (either one- or two-word, or yes or no answers) and the reasons for their selection or the context are not considered.   
• Inadequate knowledge of statistical analysis methods may affect the results and their interpretation.  
• Although statistical analysis indicates the trends or patterns among variables, the reasons for these observed patterns cannot be interpreted and the research may not give a complete picture.  
• Large sample sizes are needed for more accurate and generalizable analysis .  
• Quantitative research cannot be used to address complex issues.  

Frequently asked questions on  quantitative research    

Q:  What is the difference between quantitative research and qualitative research? 1  

A:  The following table lists the key differences between quantitative research and qualitative research, some of which may have been mentioned earlier in the article.  

Q:  What is the difference between reliability and validity? 8,9    

A:  The term reliability refers to the consistency of a research study. For instance, if a food-measuring weighing scale gives different readings every time the same quantity of food is measured then that weighing scale is not reliable. If the findings in a research study are consistent every time a measurement is made, then the study is considered reliable. However, it is usually unlikely to obtain the exact same results every time because some contributing variables may change. In such cases, a correlation coefficient is used to assess the degree of reliability. A strong positive correlation between the results indicates reliability.  

Validity can be defined as the degree to which a tool actually measures what it claims to measure. It helps confirm the credibility of your research and suggests that the results may be generalizable. In other words, it measures the accuracy of the research.  

The following table gives the key differences between reliability and validity.  

Q:  What is mixed methods research? 10

A:  A mixed methods approach combines the characteristics of both quantitative research and qualitative research in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method. A mixed methods research design is useful in case of research questions that cannot be answered by either quantitative research or qualitative research alone. However, this method could be more effort- and cost-intensive because of the requirement of more resources. The figure 3 shows some basic mixed methods research designs that could be used.  

Thus, quantitative research is the appropriate method for testing your hypotheses and can be used either alone or in combination with qualitative research per your study requirements. We hope this article has provided an insight into the various facets of quantitative research , including its different characteristics, advantages, and disadvantages, and a few tips to quickly understand when to use this research method.  

References  

• Qualitative vs quantitative research: Differences, examples, & methods. Simply Psychology. Accessed Feb 28, 2023. https://simplypsychology.org/qualitative-quantitative.html#Quantitative-Research  
• Your ultimate guide to quantitative research. Qualtrics. Accessed February 28, 2023. https://www.qualtrics.com/uk/experience-management/research/quantitative-research/  
• The steps of quantitative research. Revise Sociology. Accessed March 1, 2023. https://revisesociology.com/2017/11/26/the-steps-of-quantitative-research/  
• What are the characteristics of quantitative research? Marketing91. Accessed March 1, 2023. https://www.marketing91.com/characteristics-of-quantitative-research/  
• Quantitative research: Types, characteristics, methods, & examples. ProProfs Survey Maker. Accessed February 28, 2023. https://www.proprofssurvey.com/blog/quantitative-research/#Characteristics_of_Quantitative_Research  
• Qualitative research isn’t as scientific as quantitative methods. Kmusial blog. Accessed March 5, 2023. https://kmusial.wordpress.com/2011/11/25/qualitative-research-isnt-as-scientific-as-quantitative-methods/  
• Maben J, Griffiths P, Penfold C, et al. Evaluating a major innovation in hospital design: workforce implications and impact on patient and staff experiences of all single room hospital accommodation. Southampton (UK): NIHR Journals Library; 2015 Feb. (Health Services and Delivery Research, No. 3.3.) Chapter 5, Case study quantitative data findings. Accessed March 6, 2023. https://www.ncbi.nlm.nih.gov/books/NBK274429/  
• McLeod, S. A. (2007).  What is reliability?  Simply Psychology. www.simplypsychology.org/reliability.html  
• Reliability vs validity: Differences & examples. Accessed March 5, 2023. https://statisticsbyjim.com/basics/reliability-vs-validity/  
• Mixed methods research. Community Engagement Program. Harvard Catalyst. Accessed February 28, 2023. https://catalyst.harvard.edu/community-engagement/mmr  

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Quantitative Research Methods

• Introduction
• Descriptive and Inferential Statistics
• Hypothesis Testing
• Regression and Correlation
• Time Series
• Meta-Analysis
• Mixed Methods
• Additional Resources
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Hypothesis Tests

A hypothesis test is exactly what it sounds like: You make a hypothesis about the parameters of a population, and the test determines whether your hypothesis is consistent with your sample data.

• Hypothesis Testing Penn State University tutorial
• Hypothesis Testing Wolfram MathWorld overview
• Hypothesis Testing Minitab Blog entry
• List of Statistical Tests A list of commonly used hypothesis tests and the circumstances under which they're used.

The p-value of a hypothesis test is the probability that your sample data would have occurred if you hypothesis were not correct. Traditionally, researchers have used a p-value of 0.05 (a 5% probability that your sample data would have occurred if your hypothesis was wrong) as the threshold for declaring that a hypothesis is true. But there is a long history of debate and controversy over p-values and significance levels.

Nonparametric Tests

Many of the most commonly used hypothesis tests rely on assumptions about your sample data—for instance, that it is continuous, and that its parameters follow a Normal distribution. Nonparametric hypothesis tests don't make any assumptions about the distribution of the data, and many can be used on categorical data.

• Nonparametric Tests at Boston University A lesson covering four common nonparametric tests.
• Nonparametric Tests at Penn State Tutorial covering the theory behind nonparametric tests as well as several commonly used tests.
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• What Is Quantitative Research? | Definition & Methods

What Is Quantitative Research? | Definition & Methods

Published on 4 April 2022 by Pritha Bhandari . Revised on 10 October 2022.

Quantitative research is the process of collecting and analysing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalise results to wider populations.

Quantitative research is the opposite of qualitative research , which involves collecting and analysing non-numerical data (e.g. text, video, or audio).

Quantitative research is widely used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc.

• What is the demographic makeup of Singapore in 2020?
• How has the average temperature changed globally over the last century?
• Does environmental pollution affect the prevalence of honey bees?
• Does working from home increase productivity for people with long commutes?

Table of contents

Quantitative research methods, quantitative data analysis, advantages of quantitative research, disadvantages of quantitative research, frequently asked questions about quantitative research.

You can use quantitative research methods for descriptive, correlational or experimental research.

• In descriptive research , you simply seek an overall summary of your study variables.
• In correlational research , you investigate relationships between your study variables.
• In experimental research , you systematically examine whether there is a cause-and-effect relationship between variables.

Correlational and experimental research can both be used to formally test hypotheses , or predictions, using statistics. The results may be generalised to broader populations based on the sampling method used.

To collect quantitative data, you will often need to use operational definitions that translate abstract concepts (e.g., mood) into observable and quantifiable measures (e.g., self-ratings of feelings and energy levels).

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Once data is collected, you may need to process it before it can be analysed. For example, survey and test data may need to be transformed from words to numbers. Then, you can use statistical analysis to answer your research questions .

Descriptive statistics will give you a summary of your data and include measures of averages and variability. You can also use graphs, scatter plots and frequency tables to visualise your data and check for any trends or outliers.

Using inferential statistics , you can make predictions or generalisations based on your data. You can test your hypothesis or use your sample data to estimate the population parameter .

You can also assess the reliability and validity of your data collection methods to indicate how consistently and accurately your methods actually measured what you wanted them to.

Quantitative research is often used to standardise data collection and generalise findings . Strengths of this approach include:

• Replication

Repeating the study is possible because of standardised data collection protocols and tangible definitions of abstract concepts.

• Direct comparisons of results

The study can be reproduced in other cultural settings, times or with different groups of participants. Results can be compared statistically.

• Large samples

Data from large samples can be processed and analysed using reliable and consistent procedures through quantitative data analysis.

• Hypothesis testing

Using formalised and established hypothesis testing procedures means that you have to carefully consider and report your research variables, predictions, data collection and testing methods before coming to a conclusion.

Despite the benefits of quantitative research, it is sometimes inadequate in explaining complex research topics. Its limitations include:

• Superficiality

Using precise and restrictive operational definitions may inadequately represent complex concepts. For example, the concept of mood may be represented with just a number in quantitative research, but explained with elaboration in qualitative research.

• Narrow focus

Predetermined variables and measurement procedures can mean that you ignore other relevant observations.

• Structural bias

Despite standardised procedures, structural biases can still affect quantitative research. Missing data , imprecise measurements or inappropriate sampling methods are biases that can lead to the wrong conclusions.

• Lack of context

Quantitative research often uses unnatural settings like laboratories or fails to consider historical and cultural contexts that may affect data collection and results.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organisations.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

Reliability and validity are both about how well a method measures something:

• Reliability refers to the  consistency of a measure (whether the results can be reproduced under the same conditions).
• Validity   refers to the  accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research , you also have to consider the internal and external validity of your experiment.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

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Research questions, hypotheses and objectives

Patricia farrugia.

* Michael G. DeGroote School of Medicine, the

Bradley A. Petrisor

† Division of Orthopaedic Surgery and the

Forough Farrokhyar

‡ Departments of Surgery and

§ Clinical Epidemiology and Biostatistics, McMaster University, Hamilton, Ont

Mohit Bhandari

There is an increasing familiarity with the principles of evidence-based medicine in the surgical community. As surgeons become more aware of the hierarchy of evidence, grades of recommendations and the principles of critical appraisal, they develop an increasing familiarity with research design. Surgeons and clinicians are looking more and more to the literature and clinical trials to guide their practice; as such, it is becoming a responsibility of the clinical research community to attempt to answer questions that are not only well thought out but also clinically relevant. The development of the research question, including a supportive hypothesis and objectives, is a necessary key step in producing clinically relevant results to be used in evidence-based practice. A well-defined and specific research question is more likely to help guide us in making decisions about study design and population and subsequently what data will be collected and analyzed. 1

Objectives of this article

In this article, we discuss important considerations in the development of a research question and hypothesis and in defining objectives for research. By the end of this article, the reader will be able to appreciate the significance of constructing a good research question and developing hypotheses and research objectives for the successful design of a research study. The following article is divided into 3 sections: research question, research hypothesis and research objectives.

Research question

Interest in a particular topic usually begins the research process, but it is the familiarity with the subject that helps define an appropriate research question for a study. 1 Questions then arise out of a perceived knowledge deficit within a subject area or field of study. 2 Indeed, Haynes suggests that it is important to know “where the boundary between current knowledge and ignorance lies.” 1 The challenge in developing an appropriate research question is in determining which clinical uncertainties could or should be studied and also rationalizing the need for their investigation.

Increasing one’s knowledge about the subject of interest can be accomplished in many ways. Appropriate methods include systematically searching the literature, in-depth interviews and focus groups with patients (and proxies) and interviews with experts in the field. In addition, awareness of current trends and technological advances can assist with the development of research questions. 2 It is imperative to understand what has been studied about a topic to date in order to further the knowledge that has been previously gathered on a topic. Indeed, some granting institutions (e.g., Canadian Institute for Health Research) encourage applicants to conduct a systematic review of the available evidence if a recent review does not already exist and preferably a pilot or feasibility study before applying for a grant for a full trial.

In-depth knowledge about a subject may generate a number of questions. It then becomes necessary to ask whether these questions can be answered through one study or if more than one study needed. 1 Additional research questions can be developed, but several basic principles should be taken into consideration. 1 All questions, primary and secondary, should be developed at the beginning and planning stages of a study. Any additional questions should never compromise the primary question because it is the primary research question that forms the basis of the hypothesis and study objectives. It must be kept in mind that within the scope of one study, the presence of a number of research questions will affect and potentially increase the complexity of both the study design and subsequent statistical analyses, not to mention the actual feasibility of answering every question. 1 A sensible strategy is to establish a single primary research question around which to focus the study plan. 3 In a study, the primary research question should be clearly stated at the end of the introduction of the grant proposal, and it usually specifies the population to be studied, the intervention to be implemented and other circumstantial factors. 4

Hulley and colleagues 2 have suggested the use of the FINER criteria in the development of a good research question ( Box 1 ). The FINER criteria highlight useful points that may increase the chances of developing a successful research project. A good research question should specify the population of interest, be of interest to the scientific community and potentially to the public, have clinical relevance and further current knowledge in the field (and of course be compliant with the standards of ethical boards and national research standards).

FINER criteria for a good research question

Adapted with permission from Wolters Kluwer Health. 2

Whereas the FINER criteria outline the important aspects of the question in general, a useful format to use in the development of a specific research question is the PICO format — consider the population (P) of interest, the intervention (I) being studied, the comparison (C) group (or to what is the intervention being compared) and the outcome of interest (O). 3 , 5 , 6 Often timing (T) is added to PICO ( Box 2 ) — that is, “Over what time frame will the study take place?” 1 The PICOT approach helps generate a question that aids in constructing the framework of the study and subsequently in protocol development by alluding to the inclusion and exclusion criteria and identifying the groups of patients to be included. Knowing the specific population of interest, intervention (and comparator) and outcome of interest may also help the researcher identify an appropriate outcome measurement tool. 7 The more defined the population of interest, and thus the more stringent the inclusion and exclusion criteria, the greater the effect on the interpretation and subsequent applicability and generalizability of the research findings. 1 , 2 A restricted study population (and exclusion criteria) may limit bias and increase the internal validity of the study; however, this approach will limit external validity of the study and, thus, the generalizability of the findings to the practical clinical setting. Conversely, a broadly defined study population and inclusion criteria may be representative of practical clinical practice but may increase bias and reduce the internal validity of the study.

PICOT criteria 1

A poorly devised research question may affect the choice of study design, potentially lead to futile situations and, thus, hamper the chance of determining anything of clinical significance, which will then affect the potential for publication. Without devoting appropriate resources to developing the research question, the quality of the study and subsequent results may be compromised. During the initial stages of any research study, it is therefore imperative to formulate a research question that is both clinically relevant and answerable.

Research hypothesis

The primary research question should be driven by the hypothesis rather than the data. 1 , 2 That is, the research question and hypothesis should be developed before the start of the study. This sounds intuitive; however, if we take, for example, a database of information, it is potentially possible to perform multiple statistical comparisons of groups within the database to find a statistically significant association. This could then lead one to work backward from the data and develop the “question.” This is counterintuitive to the process because the question is asked specifically to then find the answer, thus collecting data along the way (i.e., in a prospective manner). Multiple statistical testing of associations from data previously collected could potentially lead to spuriously positive findings of association through chance alone. 2 Therefore, a good hypothesis must be based on a good research question at the start of a trial and, indeed, drive data collection for the study.

The research or clinical hypothesis is developed from the research question and then the main elements of the study — sampling strategy, intervention (if applicable), comparison and outcome variables — are summarized in a form that establishes the basis for testing, statistical and ultimately clinical significance. 3 For example, in a research study comparing computer-assisted acetabular component insertion versus freehand acetabular component placement in patients in need of total hip arthroplasty, the experimental group would be computer-assisted insertion and the control/conventional group would be free-hand placement. The investigative team would first state a research hypothesis. This could be expressed as a single outcome (e.g., computer-assisted acetabular component placement leads to improved functional outcome) or potentially as a complex/composite outcome; that is, more than one outcome (e.g., computer-assisted acetabular component placement leads to both improved radiographic cup placement and improved functional outcome).

However, when formally testing statistical significance, the hypothesis should be stated as a “null” hypothesis. 2 The purpose of hypothesis testing is to make an inference about the population of interest on the basis of a random sample taken from that population. The null hypothesis for the preceding research hypothesis then would be that there is no difference in mean functional outcome between the computer-assisted insertion and free-hand placement techniques. After forming the null hypothesis, the researchers would form an alternate hypothesis stating the nature of the difference, if it should appear. The alternate hypothesis would be that there is a difference in mean functional outcome between these techniques. At the end of the study, the null hypothesis is then tested statistically. If the findings of the study are not statistically significant (i.e., there is no difference in functional outcome between the groups in a statistical sense), we cannot reject the null hypothesis, whereas if the findings were significant, we can reject the null hypothesis and accept the alternate hypothesis (i.e., there is a difference in mean functional outcome between the study groups), errors in testing notwithstanding. In other words, hypothesis testing confirms or refutes the statement that the observed findings did not occur by chance alone but rather occurred because there was a true difference in outcomes between these surgical procedures. The concept of statistical hypothesis testing is complex, and the details are beyond the scope of this article.

Another important concept inherent in hypothesis testing is whether the hypotheses will be 1-sided or 2-sided. A 2-sided hypothesis states that there is a difference between the experimental group and the control group, but it does not specify in advance the expected direction of the difference. For example, we asked whether there is there an improvement in outcomes with computer-assisted surgery or whether the outcomes worse with computer-assisted surgery. We presented a 2-sided test in the above example because we did not specify the direction of the difference. A 1-sided hypothesis states a specific direction (e.g., there is an improvement in outcomes with computer-assisted surgery). A 2-sided hypothesis should be used unless there is a good justification for using a 1-sided hypothesis. As Bland and Atlman 8 stated, “One-sided hypothesis testing should never be used as a device to make a conventionally nonsignificant difference significant.”

The research hypothesis should be stated at the beginning of the study to guide the objectives for research. Whereas the investigators may state the hypothesis as being 1-sided (there is an improvement with treatment), the study and investigators must adhere to the concept of clinical equipoise. According to this principle, a clinical (or surgical) trial is ethical only if the expert community is uncertain about the relative therapeutic merits of the experimental and control groups being evaluated. 9 It means there must exist an honest and professional disagreement among expert clinicians about the preferred treatment. 9

Designing a research hypothesis is supported by a good research question and will influence the type of research design for the study. Acting on the principles of appropriate hypothesis development, the study can then confidently proceed to the development of the research objective.

Research objective

The primary objective should be coupled with the hypothesis of the study. Study objectives define the specific aims of the study and should be clearly stated in the introduction of the research protocol. 7 From our previous example and using the investigative hypothesis that there is a difference in functional outcomes between computer-assisted acetabular component placement and free-hand placement, the primary objective can be stated as follows: this study will compare the functional outcomes of computer-assisted acetabular component insertion versus free-hand placement in patients undergoing total hip arthroplasty. Note that the study objective is an active statement about how the study is going to answer the specific research question. Objectives can (and often do) state exactly which outcome measures are going to be used within their statements. They are important because they not only help guide the development of the protocol and design of study but also play a role in sample size calculations and determining the power of the study. 7 These concepts will be discussed in other articles in this series.

From the surgeon’s point of view, it is important for the study objectives to be focused on outcomes that are important to patients and clinically relevant. For example, the most methodologically sound randomized controlled trial comparing 2 techniques of distal radial fixation would have little or no clinical impact if the primary objective was to determine the effect of treatment A as compared to treatment B on intraoperative fluoroscopy time. However, if the objective was to determine the effect of treatment A as compared to treatment B on patient functional outcome at 1 year, this would have a much more significant impact on clinical decision-making. Second, more meaningful surgeon–patient discussions could ensue, incorporating patient values and preferences with the results from this study. 6 , 7 It is the precise objective and what the investigator is trying to measure that is of clinical relevance in the practical setting.

The following is an example from the literature about the relation between the research question, hypothesis and study objectives:

Study: Warden SJ, Metcalf BR, Kiss ZS, et al. Low-intensity pulsed ultrasound for chronic patellar tendinopathy: a randomized, double-blind, placebo-controlled trial. Rheumatology 2008;47:467–71.

Research question: How does low-intensity pulsed ultrasound (LIPUS) compare with a placebo device in managing the symptoms of skeletally mature patients with patellar tendinopathy?

Research hypothesis: Pain levels are reduced in patients who receive daily active-LIPUS (treatment) for 12 weeks compared with individuals who receive inactive-LIPUS (placebo).

Objective: To investigate the clinical efficacy of LIPUS in the management of patellar tendinopathy symptoms.

The development of the research question is the most important aspect of a research project. A research project can fail if the objectives and hypothesis are poorly focused and underdeveloped. Useful tips for surgical researchers are provided in Box 3 . Designing and developing an appropriate and relevant research question, hypothesis and objectives can be a difficult task. The critical appraisal of the research question used in a study is vital to the application of the findings to clinical practice. Focusing resources, time and dedication to these 3 very important tasks will help to guide a successful research project, influence interpretation of the results and affect future publication efforts.

Tips for developing research questions, hypotheses and objectives for research studies

• Perform a systematic literature review (if one has not been done) to increase knowledge and familiarity with the topic and to assist with research development.
• Learn about current trends and technological advances on the topic.
• Seek careful input from experts, mentors, colleagues and collaborators to refine your research question as this will aid in developing the research question and guide the research study.
• Use the FINER criteria in the development of the research question.
• Ensure that the research question follows PICOT format.
• Develop a research hypothesis from the research question.
• Develop clear and well-defined primary and secondary (if needed) objectives.
• Ensure that the research question and objectives are answerable, feasible and clinically relevant.

FINER = feasible, interesting, novel, ethical, relevant; PICOT = population (patients), intervention (for intervention studies only), comparison group, outcome of interest, time.

Competing interests: No funding was received in preparation of this paper. Dr. Bhandari was funded, in part, by a Canada Research Chair, McMaster University.

Quantitative Research

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Quantitative research methods are concerned with the planning, design, and implementation of strategies to collect and analyze data. Descartes, the seventeenth-century philosopher, suggested that how the results are achieved is often more important than the results themselves, as the journey taken along the research path is a journey of discovery. High-quality quantitative research is characterized by the attention given to the methods and the reliability of the tools used to collect the data. The ability to critique research in a systematic way is an essential component of a health professional’s role in order to deliver high quality, evidence-based healthcare. This chapter is intended to provide a simple overview of the way new researchers and health practitioners can understand and employ quantitative methods. The chapter offers practical, realistic guidance in a learner-friendly way and uses a logical sequence to understand the process of hypothesis development, study design, data collection and handling, and finally data analysis and interpretation.

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Speaker 1: Welcome to this overview of quantitative research methods. This tutorial will give you the big picture of quantitative research and introduce key concepts that will help you determine if quantitative methods are appropriate for your project study. First, what is educational research? Educational research is a process of scholarly inquiry designed to investigate the process of instruction and learning, the behaviors, perceptions, and attributes of students and teachers, the impact of institutional processes and policies, and all other areas of the educational process. The research design may be quantitative, qualitative, or a mixed methods design. The focus of this overview is quantitative methods. The general purpose of quantitative research is to explain, predict, investigate relationships, describe current conditions, or to examine possible impacts or influences on designated outcomes. Quantitative research differs from qualitative research in several ways. It works to achieve different goals and uses different methods and design. This table illustrates some of the key differences. Qualitative research generally uses a small sample to explore and describe experiences through the use of thick, rich descriptions of detailed data in an attempt to understand and interpret human perspectives. It is less interested in generalizing to the population as a whole. For example, when studying bullying, a qualitative researcher might learn about the experience of the victims and the experience of the bully by interviewing both bullies and victims and observing them on the playground. Quantitative studies generally use large samples to test numerical data by comparing or finding correlations among sample attributes so that the findings can be generalized to the population. If quantitative researchers were studying bullying, they might measure the effects of a bully on the victim by comparing students who are victims and students who are not victims of bullying using an attitudinal survey. In conducting quantitative research, the researcher first identifies the problem. For Ed.D. research, this problem represents a gap in practice. For Ph.D. research, this problem represents a gap in the literature. In either case, the problem needs to be of importance in the professional field. Next, the researcher establishes the purpose of the study. Why do you want to do the study, and what do you intend to accomplish? This is followed by research questions which help to focus the study. Once the study is focused, the researcher needs to review both seminal works and current peer-reviewed primary sources. Based on the research question and on a review of prior research, a hypothesis is created that predicts the relationship between the study's variables. Next, the researcher chooses a study design and methods to test the hypothesis. These choices should be informed by a review of methodological approaches used to address similar questions in prior research. Finally, appropriate analytical methods are used to analyze the data, allowing the researcher to draw conclusions and inferences about the data, and answer the research question that was originally posed. In quantitative research, research questions are typically descriptive, relational, or causal. Descriptive questions constrain the researcher to describing what currently exists. With a descriptive research question, one can examine perceptions or attitudes as well as more concrete variables such as achievement. For example, one might describe a population of learners by gathering data on their age, gender, socioeconomic status, and attributes towards their learning experiences. Relational questions examine the relationship between two or more variables. The X variable has some linear relationship to the Y variable. Causal inferences cannot be made from this type of research. For example, one could study the relationship between students' study habits and achievements. One might find that students using certain kinds of study strategies demonstrate greater learning, but one could not state conclusively that using certain study strategies will lead to or cause higher achievement. Causal questions, on the other hand, are designed to allow the researcher to draw a causal inference. A causal question seeks to determine if a treatment variable in a program had an effect on one or more outcome variables. In other words, the X variable influences the Y variable. For example, one could design a study that answered the question of whether a particular instructional approach caused students to learn more. The research question serves as a basis for posing a hypothesis, a predicted answer to the research question that incorporates operational definitions of the study's variables and is rooted in the literature. An operational definition matches a concept with a method of measurement, identifying how the concept will be quantified. For example, in a study of instructional strategies, the hypothesis might be that students of teachers who use Strategy X will exhibit greater learning than students of teachers who do not. In this study, one would need to operationalize learning by identifying a test or instrument that would measure learning. This approach allows the researcher to create a testable hypothesis. Relational and causal research relies on the creation of a null hypothesis, a version of the research hypothesis that predicts no relationship between variables or no effect of one variable on another. When writing the hypothesis for a quantitative question, the null hypothesis and the research or alternative hypothesis use parallel sentence structure. In this example, the null hypothesis states that there will be no statistical difference between groups, while the research or alternative hypothesis states that there will be a statistical difference between groups. Note also that both hypothesis statements operationalize the critical thinking skills variable by identifying the measurement instrument to be used. Once the research questions and hypotheses are solidified, the researcher must select a design that will create a situation in which the hypotheses can be tested and the research questions answered. Ideally, the research design will isolate the study's variables and control for intervening variables so that one can be certain of the relationships being tested. In educational research, however, it is extremely difficult to establish sufficient controls in the complex social settings being studied. In our example of investigating the impact of a certain instructional strategy in the classroom on student achievement, each day the teacher uses a specific instructional strategy. After school, some of the students in her class receive tutoring. Other students have parents that are very involved in their child's academic progress and provide learning experiences in the home. These students may do better because they received extra help, not because the teacher's instructional strategy is more effective. Unless the researcher can control for the intervening variable of extra help, it will be impossible to effectively test the study's hypothesis. Quantitative research designs can fall into two broad categories, experimental and quasi-experimental. Classic experimental designs are those that randomly assign subjects to either a control or treatment comparison group. The researcher can then compare the treatment group to the control group to test for an intervention's effect, known as a between-subject design. It is important to note that the control group may receive a standard treatment or may receive a treatment of any kind. Quasi-experimental designs do not randomly assign subjects to groups, but rather take advantage of existing groups. A researcher can still have a control and comparison group, but assignment to the groups is not random. The use of a control group is not required. However, the researcher may choose a design in which a single group is pre- and post-tested, known as a within-subjects design. Or a single group may receive only a post-test. Since quasi-experimental designs lack random assignment, the researcher should be aware of the threats to validity. Educational research often attempts to measure abstract variables such as attitudes, beliefs, and feelings. Surveys can capture data about these hard-to-measure variables, as well as other self-reported information such as demographic factors. A survey is an instrument used to collect verifiable information from a sample population. In quantitative research, surveys typically include questions that ask respondents to choose a rating from a scale, select one or more items from a list, or other responses that result in numerical data. Studies that use surveys or tests need to include strategies that establish the validity of the instrument used. There are many types of validity that need to be addressed. Face validity. Does the test appear at face value to measure what it is supposed to measure? Content validity. Content validity includes both item validity and sampling validity. Item validity ensures that the individual test items deal only with the subject being addressed. Sampling validity ensures that the range of item topics is appropriate to the subject being studied. For example, item validity might be high, but if all the items only deal with one aspect of the subjects, then sampling validity is low. Content validity can be established by having experts in the field review the test. Concurrent validity. Does a new test correlate with an older, established test that measures the same thing? Predictive validity. Does the test correlate with another related measure? For example, GRE tests are used at many colleges because these schools believe that a good grade on this test increases the probability that the student will do well at the college. Linear regression can establish the predictive validity of a test. Construct validity. Does the test measure the construct it is intended to measure? Establishing construct validity can be a difficult task when the constructs being measured are abstract. But it can be established by conducting a number of studies in which you test hypotheses regarding the construct, or by completing a factor analysis to ensure that you have the number of constructs that you say you have. In addition to ensuring the validity of instruments, the quantitative researcher needs to establish their reliability as well. Strategies for establishing reliability include Test retest. Correlates scores from two different administrations of the same test. Alternate forms. Correlates scores from administrations of two different forms of the same test. Split half reliability. Treats each half of one test or survey as a separate administration and correlates the results from each. Internal consistency. Uses Cronbach's coefficient alpha to calculate the average of all possible split halves. Quantitative research almost always relies on a sample that is intended to be representative of a larger population. There are two basic sampling strategies, random and non-random, and a number of specific strategies within each of these approaches. This table provides examples of each of the major strategies. The next section of this tutorial provides an overview of the procedures in conducting quantitative data analysis. There are specific procedures for conducting the data collection, preparing for and analyzing data, presenting the findings, and connecting to the body of existing research. This process ensures that the research is conducted as a systematic investigation that leads to credible results. Data comes in various sizes and shapes, and it is important to know about these so that the proper analysis can be used on the data. In 1946, S.S. Stevens first described the properties of measurement systems that allowed decisions about the type of measurement and about the attributes of objects that are preserved in numbers. These four types of data are referred to as nominal, ordinal, interval, and ratio. First, let's examine nominal data. With nominal data, there is no number value that indicates quantity. Instead, a number has been assigned to represent a certain attribute, like the number 1 to represent male and the number 2 to represent female. In other words, the number is just a label. You could also assign numbers to represent race, religion, or any other categorical information. Nominal data only denotes group membership. With ordinal data, there is again no indication of quantity. Rather, a number is assigned for ranking order. For example, satisfaction surveys often ask respondents to rank order their level of satisfaction with services or programs. The next level of measurement is interval data. With interval data, there are equal distances between two values, but there is no natural zero. A common example is the Fahrenheit temperature scale. Differences between the temperature measurements make sense, but ratios do not. For instance, 20 degrees Fahrenheit is not twice as hot as 10 degrees Fahrenheit. You can add and subtract interval level data, but they cannot be divided or multiplied. Finally, we have ratio data. Ratio is the same as interval, however ratios, means, averages, and other numerical formulas are all possible and make sense. Zero has a logical meaning, which shows the absence of, or having none of. Examples of ratio data are height, weight, speed, or any quantities based on a scale with a natural zero. In summary, nominal data can only be counted. Ordinal data can be counted and ranked. Interval data can also be added and subtracted, and ratio data can also be used in ratios and other calculations. Determining what type of data you have is one of the most important aspects of quantitative analysis. Depending on the research question, hypotheses, and research design, the researcher may choose to use descriptive and or inferential statistics to begin to analyze the data. Descriptive statistics are best illustrated when viewed through the lens of America's pastimes. Sports, weather, economy, stock market, and even our retirement portfolio are presented in a descriptive analysis. Basic terminology for descriptive statistics are terms that we are most familiar in this discipline. Frequency, mean, median, mode, range, variance, and standard deviation. Simply put, you are describing the data. Some of the most common graphic representations of data are bar graphs, pie graphs, histograms, and box and whisker graphs. Attempting to reach conclusions and make causal inferences beyond graphic representations or descriptive analyses is referred to as inferential statistics. In other words, examining the college enrollment of the past decade in a certain geographical region would assist in estimating what the enrollment for the next year might be. Frequently in education, the means of two or more groups are compared. When comparing means to assist in answering a research question, one can use a within-group, between-groups, or mixed-subject design. In a within-group design, the researcher compares measures of the same subjects across time, therefore within-group, or under different treatment conditions. This can also be referred to as a dependent-group design. The most basic example of this type of quasi-experimental design would be if a researcher conducted a pretest of a group of students, subjected them to a treatment, and then conducted a post-test. The group has been measured at different points in time. In a between-group design, subjects are assigned to one of the two or more groups. For example, Control, Treatment 1, Treatment 2. Ideally, the sampling and assignment to groups would be random, which would make this an experimental design. The researcher can then compare the means of the treatment group to the control group. When comparing two groups, the researcher can gain insight into the effects of the treatment. In a mixed-subjects design, the researcher is testing for significant differences between two or more independent groups while subjecting them to repeated measures. Choosing a statistical test to compare groups depends on the number of groups, whether the data are nominal, ordinal, or interval, and whether the data meet the assumptions for parametric tests. Nonparametric tests are typically used with nominal and ordinal data, while parametric tests use interval and ratio-level data. In addition to this, some further assumptions are made for parametric tests that the data are normally distributed in the population, that participant selection is independent, and the selection of one person does not determine the selection of another, and that the variances of the groups being compared are equal. The assumption of independent participant selection cannot be violated, but the others are more flexible. The t-test assesses whether the means of two groups are statistically different from each other. This analysis is appropriate whenever you want to compare the means of two groups, and especially appropriate as the method of analysis for a quasi-experimental design. When choosing a t-test, the assumptions are that the data are parametric. The analysis of variance, or ANOVA, assesses whether the means of more than two groups are statistically different from each other. When choosing an ANOVA, the assumptions are that the data are parametric. The chi-square test can be used when you have non-parametric data and want to compare differences between groups. The Kruskal-Wallis test can be used when there are more than two groups and the data are non-parametric. Correlation analysis is a set of statistical tests to determine whether there are linear relationships between two or more sets of variables from the same list of items or individuals, for example, achievement and performance of students. The tests provide a statistical yes or no as to whether a significant relationship or correlation exists between the variables. A correlation test consists of calculating a correlation coefficient between two variables. Again, there are parametric and non-parametric choices based on the assumptions of the data. Pearson R correlation is widely used in statistics to measure the strength of the relationship between linearly related variables. Spearman-Rank correlation is a non-parametric test that is used to measure the degree of association between two variables. Spearman-Rank correlation test does not assume any assumptions about the distribution. Spearman-Rank correlation test is used when the Pearson test gives misleading results. Often a Kendall-Taw is also included in this list of non-parametric correlation tests to examine the strength of the relationship if there are less than 20 rankings. Linear regression and correlation are similar and often confused. Sometimes your methodologist will encourage you to examine both the calculations. Calculate linear correlation if you measured both variables, x and y. Make sure to use the Pearson parametric correlation coefficient if you are certain you are not violating the test assumptions. Otherwise, choose the Spearman non-parametric correlation coefficient. If either variable has been manipulated using an intervention, do not calculate a correlation. While linear regression does indicate the nature of the relationship between two variables, like correlation, it can also be used to make predictions because one variable is considered explanatory while the other is considered a dependent variable. Establishing validity is a critical part of quantitative research. As with the nature of quantitative research, there is a defined approach or process for establishing validity. This also allows for the findings transferability. For a study to be valid, the evidence must support the interpretations of the data, the data must be accurate, and their use in drawing conclusions must be logical and appropriate. Construct validity concerns whether what you did for the program was what you wanted to do, or whether what you observed was what you wanted to observe. Construct validity concerns whether the operationalization of your variables are related to the theoretical concepts you are trying to measure. Are you actually measuring what you want to measure? Internal validity means that you have evidence that what you did in the study, i.e., the program, caused what you observed, i.e., the outcome, to happen. Conclusion validity is the degree to which conclusions drawn about relationships in the data are reasonable. External validity concerns the process of generalizing, or the degree to which the conclusions in your study would hold for other persons in other places and at other times. Establishing reliability and validity to your study is one of the most critical elements of the research process. Once you have decided to embark upon the process of conducting a quantitative study, use the following steps to get started. First, review research studies that have been conducted on your topic to determine what methods were used. Consider the strengths and weaknesses of the various data collection and analysis methods. Next, review the literature on quantitative research methods. Every aspect of your research has a body of literature associated with it. Just as you would not confine yourself to your course textbooks for your review of research on your topic, you should not limit yourself to your course texts for your review of methodological literature. Read broadly and deeply from the scholarly literature to gain expertise in quantitative research. Additional self-paced tutorials have been developed on different methodologies and techniques associated with quantitative research. Make sure that you complete all of the self-paced tutorials and review them as often as needed. You will then be prepared to complete a literature review of the specific methodologies and techniques that you will use in your study. Thank you for watching.