university of leeds phd in marketing

• Faculty of Arts, Humanities and Cultures
• School of Design
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Fashion Marketing and Management

• Website : https://ahc.leeds.ac.uk/design

Fashion Marketing and Management (FMM) is a multidisciplinary research group. The group’s interests embrace, but are not limited to, fashion consumers, marketing, management, sustainability, digital innovation, brand design, retailing, arts and crafts marketing, visual merchandising and creative businesses. We endeavour to address a wide range of environmental, social, cultural and economic challenges currently facing the creative sector and aim to offer new insights into the future directions of the fashion industry.

FMM aims to cultivate a research culture in the area of fashion marketing and management through conversations, collaboration and the exchange of new knowledge and practices in fashion studies and business research.

The objectives of the FMM research group include:

• Creating opportunities for collaborative research, generating impacts beyond the realm of academia.
• Facilitating innovative research impact activities, while sharing our challenges and best practices.
• Encouraging conversations and networking with academics, the fashion industry and other professionals in the community.
• Contributing pedagogic research in fashion marketing and management and cultivating knowledge exchange for the future of the fashion industry.

 Projects

We currently have several funded projects:

• 2018–2023: Virtual 3D Garment Draping as a service (Dr Kevin Almond – PI)
• 2019–2023: Encouraging public engagement with textiles waste management (Dr Pammi Sinha – PI)
• 2020–2021: Influencing the influencers: Accelerating the diffusion of sustainable high fashion clothing (Edel Moore – Co-I)
• 2020–2022:Strategic Crafting of Country-of-Origin-Image: Strengthening Competitive Advantages of Firms in Times of Global Geopolitical and Economic Uncertainty (Dr Maria Logkizidou – Co-I )
• 2020–2022: Intelligent Interior Design AkzoNobel International Paint (Dr Caroline Hemingray – Co-I)
• 2021–2022:Leveraging social innovation for sustainable fashion consumption: The roles of social media for sustainable local communities, Interdisciplinary Research and Impact Fund for Culture   (Dr Eunsuk Hur-PI & Dr Pammi Sinha – Co-I )
• 2021- 2022: Rethinking the functionality of the retail store through consumer education on social issues, Michael Beverley Innovation Fellowship (Dr Alessia Grassi)
• 2021–2022:Rebirth Fashion: Community-based collaborative consumption, ESRC Impact Acceleration Account Responsive Mode (Dr Eunsuk Hur-PI)

Eunsuk Hur  (Research Group Leader) Joanna Blanco-Velo Alice Dallabona Alessia Grassi Boshuo Guo Bruce Carnie Caroline Hemingray Claire Watson Edel Moore Karen Tejedor Bowen Kevin Almond Maria Logkizidou Pammi Sinha Rubab Ashiq

• Leeds University Business School
• Research degrees

Define your research area

To start your research degree journey you’ll need to spend some time defining your research area before you develop your research proposal and start the application process.  

Watch our step-by-step guide on how to define your research area.

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Step 1: Identify your research department 

At the Business School, we are keen to make sure that your research links as closely as possible to our own research interests and expertise. We believe that this helps you not only produce work to a high standard but also helps to integrate you more fully into the wider research community within the School and more generally.  

By defining your research in this way you are also likely to receive more focused advice and support in the future with publishing and disseminating your results.  

None of this means that you will be discouraged from developing your own ideas and interests. Rather our aim is to ensure that the time you spend with us is as productive and focused as possible.   

To identify your research you will need to:  

Decide which of our seven research  departments   you think your research is best suited to. We are currently welcoming applications within identified  research areas . You could also suggest your own topic, but must define your research within Leeds University Business School. 

With our interdisciplinary and collaborative approach, each department has multiple associated research centres. Consider which  research centres  your research proposal might best fit. 

Look at our supervisor profiles to gauge whose research interests align with your own. However at this stage, we can’t guarantee who’ll be assigned as your supervisor.

Step 2: Check entry requirements 

Once you’ve identified the appropriate department, you’ll need to ensure you meet our entry requirements to be eligible to study for a research degree. 

Make sure you check the department entry requirements as these can differ between areas.  

Step 3: Complete the ‘Defining your research area’ form 

Download and complete the  ‘Defining your research area’ form which you will submit as part of your application. 

You can only select one research department and one or two research centres when you complete the form, so the previous steps are crucial to ensuring an accurate submission.

Next steps 

Now that you have defined your research, you are ready to start developing your research proposal.

Find out more about  writing your research proposal and how to apply . 

Research opportunities

You searched for, phd opportunities search form.

You can use this form to search for opportunities. You can select the optional type of opportunity you are interested in and enter a search term.

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Showing 1 - 20 of 2587 results

Observational studies of massive star formation

Leeds is one of the leading institutes in the in the observational study of massive star formation. We have specific interests in the near i...

Application deadline | Thursday 31 July 2025 | Non-funded

Digital Twin of Open Radio Access Network

The Open Radio Access Network (ORAN) architecture provides foundational blocks to build integration of AI and ML in access networks to trans...

Application deadline | Monday 30 June 2025 | Non-funded

Modelling and Analysis of Spectrum Sharing in Future Wireless Networks

To meet the growing demands of connectivity and coverage, efficient spectral utilization has always been a key element in the design of wire...

PhD Scholarship in Economy-Wide Energy Demand Reduction

We are offering a funded PhD scholarship in the Sustainability Research Institute, School of Earth and Environment for one UK candidate in 2...

Application deadline | Friday 1 November 2024 | Funded

LITAC - Changes to Textile Fibres During Manufacturing and their Service Life

Would you like to employ interdisciplinary research and testing methods to drive innovation in the field of textile technology? If so, you c...

Application deadline | Friday 1 November 2024

Regeneration of Polyester Fibres from Used Garments via a New Chemical Recycling Technology

53m tonnes of fibres globally and 1m tonnes of textiles in the UK are consumed annually, of these, the majority end up in landfill or incine...

Developing and refining a conceptual model for de-implementing low-value safety practices

We invite UK applicants for this fully funded PhD scholarship (NIHR Yorkshire and Humber Patient Safety Research Collaboration) based in Sch...

Application deadline | Thursday 31 October 2024 | Funded

Enhancing real-time performance in digital wireless communications using embedded machine learning

The overall research hypothesis addressed by this project is that machine learning can provide quantitative insights into the likelihood of ...

Application deadline | Tuesday 15 October 2024 | Funded

Data-driven asset management of the UK footbridges

Pedestrian bridges, like any other structure, require regular inspection and maintenance to ensure their fitness for purpose. Despite the av...

Application deadline | Friday 4 October 2024 | Funded

Climate resilient smart bioengineered soils for sustainable future

Soils with low shear strength are unable to stand under their own self weight or any overburden stress due to natural or anthropogenic activ...

Co-creating construction work environment to meet the needs of an ageing workforce

The UK has an ageing population, including an ageing construction workforce. The number of younger people entering the construction workforc...

Developing age-friendly and just indoor spaces: indoor environmental quality and Net Zero transitions

With the UK Government committed to achieving Net Zero by 2050, decarbonising the built environment is essential to meet these goals. Improv...

Comprehensive tracking of nutrient flows across anaerobic digestion systems boundaries to enable precision crop fertilisation with anaerobic digestate

Synthetic fertilisers is currently responsible for much of the global food production, however, the flood of excess nitrogen (N) from synthe...

Self-trackable sustained-release delivery systems for oral administration of nutra- and pharmaceuticals

One full scholarship is available in the School of Food Science and Nutrition in 2024, open to full-time candidates. This scholarship covers...

Application deadline | Tuesday 1 October 2024 | Funded

PhD in Computer Arithmetic and Numerical Analysis

In 1985 a floating-point standard has been introduced, which, among multiple things, defined a set of required and recommended arithmetic op...

Application deadline | Monday 30 September 2024 | Competition funded

Non-periodic structures in metal–organic frameworks

Changing the way we use energy is pivotal in reducing emissions, and understanding the detailed chemistry and structure driving materials te...

Application deadline | Monday 30 September 2024 | Funded

Multi-scale corrosion assessment of additively remanufactured metallic components

This PhD will investigate the corrosion behaviour of additively remanufactured stainless steel in collaboration with Sulzer. ‘Additive...

Leeds Marshall Scholarship 2025

This Scholarship is for Graduate Study at either Masters or Doctoral level at the University of Leeds and will be for up to two years (with ...

Application deadline | Tuesday 24 September 2024

Automated analysis of qualitative data using AI for patient safety

Do you want to apply data science methods to analyse healthcare staff and patient narratives concerning experiences in healthcare systems? &...

Application deadline | Monday 16 September 2024 | Funded

Using system-wide integrated data to investigate inequities in patient safety

Do you want to apply the latest data science methods and analytic techniques to system-wide integrated data to understand variations in the ...

Research degrees fees

Postgraduate research fees are not regulated by the UK government so decisions on UK undergraduate fees do not apply to them. Our postgraduate research fees are set independently and reviewed on an annual basis.

You are classified as either a home or international postgraduate researcher for the purpose of assessing tuition fees. Where your status is not clear from your application, you will enter our fee assessment process . 

The following fees listed are meant as a guide only. An annual bench fee may be charged in addition to academic fees where the research projects undertaken require a high expenditure on consumables, equipment or other resources. Please check with the admissions team for your research area for accurate information.

If you are a former student of the University of Leeds you may be eligible for a 10% alumni tuition fee bursary .

You may also need to pay additional study costs in some instances.

UK first year fees

The fee quoted is based on full-time study and shows the fee charged for postgraduate researchers studying in that academic year. The fee may increase in future years of your studies in line with inflation.

International postgraduate research annual fees 

The following fees for international postgraduate researchers are based on full-time study and apply for each year of the course. These fees are fixed at this level for each year of your course allowing you to plan your finances for the duration of your studies. 

Fees for the 2024/25 academic year will be confirmed later in 2023.

Fees quoted are based on full-time study and apply for each year of the course. If you are studying part-time, the fee is normally 50% of the full rate (with the exception of the overtime fee).

Split-site PhD programme fees

The fees for split-site programmes (see  our page on types of research degree for more information) are set as a percentage of the UK or international fees. There are three ways of studying for a split-site PhD at the University that will affect the fees you pay:

• Model A involving a strategic partnership with a commercial/industrial organisation or an international academic or research institution. These are full-time programmes and are normally cohort-based.
• Model B involving individual postgraduate researchers. These are part-time programmes.
• Model C  involving another organisation entering into a partnership with Leeds to deliver the PhD research project. These are full-time programmes with a reduced requirement for attendance in Leeds.

Overtime (writing up) fee

There is an overtime registration fee of £290 for 2023/24 should you need extra time to write up your thesis.

If you are still undertaking new research in the overtime period, the full fee may be charged.

Your offer letter will state the end of the standard period of study and also the maximum time limit. The difference is usually the overtime period. Full-time postgraduate researchers normally have one year of overtime and part-time/split site have two years.

Fee status assessment

You are classified as either a home or international postgraduate researcher for the purpose of assessing tuition fees. Only certain categories of students will be charged the home tuition fee.

Where it is not clear from your application form whether you have home or international status, the Admissions Operations team will contact you to carry out a fee assessment. This may be before or after you have received an offer. For further information and advice, see our  fee assessment page .

Sponsored postgraduate researchers

If you are supported by your government, employer, or other sponsor, you should provide a letter from them addressed to the University, confirming that the fees will be paid directly. Sponsors cannot pay by instalments.

For more detail, see our information for sponsored postgraduate researchers  on our For Students website.

Paying your fees

You need to make arrangements to pay your fees before the start of the academic year or you won't be able to register. Find out more about how to pay your tuition fees  and view the tuition fee payment schedule on our website For Students.

You become liable to pay tuition fees when you register on your course. If you leave before the end of your course, we calculate your fees based on your leaving date.  Read more about tuition fee liability .

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PhD in Business Administration with a Specialization in Marketing

You are here.

The Marketing PhD program prepares students to advance knowledge on the complex interactions between consumers and markets. Students work collaboratively with faculty and gain the experimental, quantitative and analytical skills necessary to conduct research on the drivers of consumer behavior, the mechanisms of consumer decision-making and the indicators of firms’ strategic success.

Research interests of marketing faculty and doctoral students include consumer financial decision-making, marketing communication and persuasion, innovation, pricing, corporate social responsibility, social network effects, and social listening.

World-class training

Marketing PhD students are trained to become thought leaders in academic marketing research. The curriculum provides expert-level training in statistical and experimental methods, quantitative marketing, predictive modeling and theory building.

We employ a junior-collaborator training model: Our award-winning faculty leverage their expertise to help students grow into independent thinkers. Doctoral students build a portfolio of research projects that are relevant to many stakeholders, including researchers, practitioners and policy-makers.

Additional  information about our Marketing faculty  can be found here

General details about the curriculum, requirements, and structure of the  program can be found here . Please be aware this document is not an exhaustive list of the requirements for the Program.

How to Apply

PhD in Marketing Program Flyer

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International Marketing Management MSc

Year of entry 2024, sign up for masters updates.

Receive the latest information on events, scholarships, important deadlines and subject information. Sign up now

Course overview

This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.

You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.

The course has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with cross-cultural experience and the skills required to work in the worldwide business environment.

Course highlights

This course is shaped by the Business School’s Global and Strategic Marketing Research Centre , one of the leading centres of research in marketing in Europe.

You’ll benefit from opportunities to gain practical, hands-on experience with real organisations through projects and case studies.

Your learning will be connected to developments in industry through guest speakers who share current trends and valuable real-world insight.

Develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market.

Find out more about studying your Masters at Leeds University Business School

Accreditation

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS

This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, ensuring you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE&IT), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Course details

Core modules will develop your understanding of marketing theory and practice with a global focus.

You’ll learn how organisations use marketing research to understand their market, while gaining an awareness of consumer behaviour across cultures. You’ll explore how this information is turned into practical marketing strategies, with modules focusing on marketing communications, and the challenges of the global marketing environment.

You’ll further develop your knowledge by focusing on international services marketing, considering practical solutions to the problems of global distribution and supply chains. Optional modules enable you to explore specific areas that suit your interests or career plans.

The course culminates in a final dissertation, allowing you to demonstrate the knowledge and skills you’ve gained through detailed analysis of a specific topic. You’ll have the option to complete a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read International Marketing Management MSc in the course catalogue

Year 1 compulsory modules

Year 1 optional modules (selection of typical options shown below)

(Select 15 credits)

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.

Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the school, your programme and modules.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.

This diversity enables you to develop a broad range of skills as preparation for professional life.

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing.

International qualifications

We accept a range of international equivalent qualifications .

English language requirements

IELTS 7.0 overall, with no less than 6.5 in any component. For other English qualifications, read English language equivalent qualifications .

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks) .

We also offer online pre-sessionals alongside our on-campus pre-sessionals.  Find out more about our six week online pre-sessional .

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses .

How to apply

Application deadline:

We operate a staged admissions process for this course with selection deadlines throughout the year.

If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.

Please see our How to Apply page for full details and the application deadlines for each stage.

The ‘Apply’ link at the top of this page takes you to information on applying for taught programmes and to the University's online application system.

If you're unsure about the application process, contact the admissions team for help.

Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• Contact details for two academic references
• A personal statement
• An up-to-date CV
• Your approved English Language test* (if applicable)
• A letter of sponsorship, if you need one.

* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.

Read about visas, immigration and other information in International students . We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Admissions Policy 2025

This course is taught by

Leeds University Business School

Postgraduate Admissions Office

Email: [email protected] Telephone:

UK: £15,750 (Total)

International: £30,250 (Total)

Read more about paying fees and charges .

For fees information for international taught postgraduate students, read Masters fees .

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page .

Scholarships and financial support

We’re offering up to 50 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2024. These scholarships offer a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.

You do not have to submit a separate application for our Excellence Scholarships - you will be automatically considered when your course application is reviewed.

International Excellence Scholarships (International applicants)

Masters Excellence Scholarships (UK applicants)

Read more about Masters Funding and Scholarships

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. This Masters degree will prepare you for a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations.

You’ll be able to pursue a career in many areas of marketing, including global marketing, marketing research, advertising and public relations, marketing consultancy, social media marketing, digital and interactive marketing, or supply chain management.

Recent graduates have gone on to high-profile positions, including Associate Director of The Wall Street Journal, Vice President at Harley Davidson, Senior Analyst at Deloitte India, Head of Marketing and Communications at Time International, Senior Insights and Analysis Executive at MEC Media Planning Agency, and Head of European PR at Task Rabbit.

Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.

Careers support

Professional Development support will be provided as part of this course to help you achieve your career ambitions.

You’ll also benefit from the University’s Careers Service , where you can access range of support to help you plan your career and make well-informed decisions, even after you graduate.

Read more about our careers and professional development support.

Related courses

Corporate communications, marketing and public relations ma, consumer analytics and marketing strategy msc, international business msc, marketing management with advertising msc, rankings and awards, msc international marketing management is ranked 24th globally.

2024 QS Business Masters Rankings

Student profile: Federica Sala

I would definitely recommend Leeds University Business School because of its outstanding facilities and teaching, support offered to students and the range of extracurricular activities. Federica Sala, MSc International Marketing Management

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Graduate wanted as Leeds Beckett experts help boost growth of rail sector specialist Mercury3 Consult

Business Reporter

The project is a two-year Knowledge Transfer Partnership (KTP), part-funded by the Government through Innovate UK.

Academics based in Leeds Business School will lead the project to embed in-house, sustainable, skills and expertise within Mercury3 – allowing them to develop new strategic opportunities.

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Dr Karen Vollum-Dix, senior lecturer with the leadership, governance and people management subject group at Leeds Business School, said: “This KTP will directly address the need for a wider, strategic approach to marketing and re-positioning of the company.

"We will embed strategic insight within the business, and the skills to measure, analyse and address new opportunities, and increase brand awareness.”

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Mercury3 Consult is a specialised programme management consultancy, based in Leeds city centre, with offices in Middlesborough and team members helping to deliver programmes of work nationally.

Director Trevor Marshall said: “This project will embed a new business model that reflects our diverse and evolving team, whilst also addressing one of our key strategic aims to improve our coordination and efficiency between functions of the business and across our sites.”

The work will be managed by a KTP associate - a skilled graduate who will be recruited as a full-time member of Mercury3, with the support of the Leeds Beckett academic team.

Alongside Dr Vollum-Dix will be a team of experts in Leeds Business School, including Dr David Andrews - senior lecturer in marketing and Help to Grow tutor and business coach.

Leeds Beckett students will have opportunities to benefit from the collaboration with Mercury3 through student projects and learning through teaching and real-life case studies.

The KTP associate job role – strategic marketing and business transformation lead – is now live, closing on September 30, 2024.

For more information and to apply, visit leedsbeckett.ac.uk/jobs

UCL School of Management

University college london, msc marketing science.

Start date:  September 2025  Duration:  12 months (Full-time only) Fees:  UK - To be confirmed (per annum). Overseas - To be confirmed (per annum)   Application deadline:  Applications open in October 2024 Entry:  An undergraduate degree at 2:1 Honours (or equivalent) from a recognised university. Applicants are also required to meet the Level 2 English Language requirements.  Learn more . Location:  This programme is delivered at our Canary Wharf campus.  

The Marketing Science MSc is a unique program me  designed for students interested in mastering the latest analytical techniques and cutting-edge scientific methods in today’s dynamic marketing practice.

The world of marketing has increasingly become more driven by digital and technology, with many critical decisions informed by data and analytics. Marketing’s data revolution means that future practitioners will need to be both creative and analytically sound.

Our programme was designed with industry demand in mind, informed by direct feedback from employers from established organisations and enterprises. The programme equips you with the data analytical and digital technology skills needed to produce informed, evidence-based, and effective marketing solutions to meet organisations’ demands. 

The programme is well-suited for individuals passionate about marketing and data analytics. The practical focus of the programme ensures that graduates are well positioned to secure successful careers in large organisations, startups, or as entrepreneurs. 

As a Marketing Science MSc student, you will develop strong marketing intuition and strategic marketing insights driven by analytics.

The programme concludes with a group business project in which you address a significant marketing analytics challenge experienced by the client organisation. By drawing on the knowledge and skills you have gained during the MSc Marketing Science programme, you demonstrate your ability to integrate the learning and apply it into a novel real world marketing problem. 

PROGRAMME STRUCTURE

The programme is designed to introduce you to key marketing principles and data analytics, enabling informed decision making in strategic marketing. In Term 1, you’ll develop fundamental skills in statistical modelling, marketing principles, analytics, and programming. Term 2 advances to strategic skills in economics, marketing strategy, machine learning, and market intelligence, with options to specialise in pricing, data management, or risk analysis. Throughout the year, you’ll build and expand these skills, culminating in Term 3 with a business project that provides industry experience with an established organisation, and further specialisation in digital marketing or causal inference, preparing you for impactful marketing roles.

The programme will be delivered through a combination of lectures, workshops, class discussions based on case studies, practical sessions and group projects. 

Students will take 4 compulsory taught modules in Term 1. In Term 2, students will take 3 compulsory modules and 1 optional taught module, (choosing from 3 bespoke modules).

Finally, in Term 3, students will take the business project with 1 optional taught module,  (choosing from 2 bespoke modules).

All taught modules are 15 credits, and the business project in Term 3 will be 45 credits. The business project will put you into groups under the supervision of a faculty member to work with real-world external organisations. Students will be assessed on both individual and group components. 

Each taught module will typically be delivered over 10 teaching weeks, with 3 contact hours per week. Students are expected to spend approximately 7–12 hours each week in non-contact hours on independent study, assessment preparation, e-learning, and exam revision.

The total number of weekly contact hours may vary according to the module demand and weekly activities undertaken.

Programme for Students Starting in September 2025

HOW IS THIS PROGRAMME UNIQUE

This programme is like no other due to its analytical and data-driven nature, combined with rigorous research-backed teaching in marketing theory and practice. Developed by leading marketing scientists in collaboration with industry employers and with the continued support of dedicated external advisors with expertise in marketing and strategy, the programme equips you with all the skills needed to build a strong career in all facets of emerging marketing roles. You will also gain programming knowledge, which in today’s digital business landscape is becoming increasingly sought after by employers. 

Our programme uniquely positions you at the forefront of marketing in the AI era by seamlessly blending core marketing principles with cutting-edge data analytics and AI technologies. With hands-on industry projects and specialised tracks in digital marketing or causal methods, you are exceptionally equipped to lead, innovate, and drive transformation in today’s data-driven marketing landscape. This holistic approach to marketing enables you to identify customer needs, optimise pricing, enhance engagement, and deliver intelligent solutions that significantly improve company performance and drive revenue growth.  

The learning and teaching structure of the programme has been created with the real business world in mind. A combination of lectures and case study discussions will help you maximise your experience working both in a team setting and individually.

The final group project is an experiential learning module that creates a tangible project at a client organisation. Engaging with an external organisation during your studies and delivering a real solution will enhance your employability. It is a unique component of the programme, allowing you to practically apply the skills and knowledge you have developed on the programme to address an important marketing problem experienced by the client organisation. The types of projects will range from planning the expansion of product lines and reaching new customers in a new market segment to optimising marketing campaigns and creating and executing effective marketing experiments.

Our faculty members in the Marketing & Analytics research group will lead the delivery of the programme. With research degrees from the world’s leading institutions in quantitative marketing and economics, substantial expertise in cutting-edge marketing tools and methodologies, and with experience working with the world’s leading firms and technology companies on their marketing problems, they are ideally positioned to help our students develop highly sought after analytical marketing skills. The teaching team comprises not only of academic leads, but practitioners working in industry, providing the balance of academic and practical knowledge.

Exposure to industry insights to understand organisations’ strategic marketing decisions is a key element of the programme. As a Marketing Science MSc student you will have the opportunity to network with industry professionals and alumni and attend workshops and talks to build your professional network from the start of your time with us.  

Applications

We are looking for students with an analytical appetite who are passionate about marketing and creative problem solving.

As an MSc Marketing Science student, you are expected to be passionate and enthusiastic about both marketing and data analytics. You should demonstrate strong analytical mindset, a keen interest in leveraging AI and data for strategic decision-making, and a desire to lead and innovate in the dynamic marketing landscape. Our ideal students come from diverse and rigorous academic and professional backgrounds, bringing unique perspectives and experiences to the programme. No prior knowledge of coding or programming is required, however, Python will be a key component of the degree programme, and you should be highly motivated to develop these skills right from the start. With this in mind, we expect a great deal from our students, as you will no doubt go on to have great careers in cutting-edge organisations or create your own successful business. If you choose to study with us, you can expect to work hard and challenge yourself as we challenge you. 

Application Process

Applications for the 2025/26 open in October 2024.  Students are advised to apply as early as possible due to the competition for places.

Academic Entry Requirements

•    A minimum of an upper second-class UK Bachelor’s degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences. International students can find their international equivalency on the  UCL international students website.  Applicants are not required to submit a Graduate Record Examinations (GRE) or Graduate Management Admissions Test (GMAT) result as part of their application. However, strong quantitative and analytical results in these tests can add weight to an application.

English Language Requirement •    The English language level for this programme is: Level 2. •    Further information can be found on our  English language requirements page.

Personal statement

A personal statement is a key component of the application process and must accompany the initial application. The statement should capture and articulate your motivation to pursue the MSc Marketing Science programme, demonstrating ambition and excitement for marketing and a strong appetite for analytical skill development. A unique, well-researched statement of grounded short- and long-term professional and personal objectives is preferred.

Key personal statement objectives:

• Demonstrate ambition and excitement for marketing, and a strong appetite for analytics and data.
• Provide a unique personal statement of grounded short- and long-term professional and personal objectives.
• Identify your strengths and weaknesses, and explain what you hope to gain from the programme.
• Show an understanding of the innovative nature and the mission of the programme.

Interview Applicants who meet the entry requirements and provide an appropriate professional statement will be reviewed. Those considered eligible for the next stage will be invited to an online video interview, with the invitation sent by email from Kira Talent. 

TUITION FEES AND SCHOLARSHIPS

Tuition Fees

​The 2025-26 fees will be published in Autumn 2024.  Learn more about tuition fees .

Scholarships and Funding

This programme may include opportunities for students to undertake optional international study trips. The costs of such trips are usually covered by students although some elements may be subsidised or grants available depending on the destination, organisational and support responsibilities. On average, costs would be around £1,000 to £1,750 depending on the trip location, personal flight preferences and spending habits as well as the prevailing exchange rates. 

As Marketing has increasingly become a data and digital technology-driven practice, employers are looking for specialists who combine traditional marketing theory and cutting-edge data analytical skills to assist companies through data-driven solutions. 

Our careers team works with students to enhance their employability, provide tailored individual career support, and facilitate connections with employers globally. Please visit our  Careers page  for further information.

Developed with industry demand and built in collaboration with employers’ insights, we envision our graduates to be highly sought after, working in a variety of roles.

Potential roles after graduation could include, but are not limited to:

• Marketing Analyst
• Digital Marketing Specialist
• Brand Analyst
• Marketing Manager
• Entrepreneur
• Al spoecialist in Marketing
• Customer Insights Manager
• E-commerce Analyst

This MSc Marketing Science programme’s inaugural cohort will join us in September 2025, and graduate outcomes data will be published subsequently. As a Business School across our existing MSc programmes typically 85% of UCL School of Management graduates go on to secure highly-skilled work or pursue further education in over 58 countries with a mean salary of £43,436 (Graduate Outcomes Data 20221-2022). 

CANARY WHARF CAMPUS

The programme is taught at the UCL School of Management’s home in Canary Wharf, at the heart of London’s business and finance hub. The strategic location provides access to a network of large organisations in the immediate surroundings. You will also be able to network with UCL School of Management alumni while you study and attend various events organised by the Careers team to build a strong foundational network.

For further queries regarding admissions please see the  UCL Postgraduate Admissions Webpage.  

You may apply now for a place on a programme without a current English test as long as you send your qualification as soon as you receive it. If you are offered a place, it will be conditional on you providing evidence of meeting UCL’s English Language Requirements before the start of the programme.