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Salesforce Marketing Cloud: Complete 2024 Guide

In today’s digitally driven marketplace, engaging effectively with customers is more crucial than ever. One of the products to consider exploiting to your advantage is Salesforce Marketing Cloud, which stands out as a cutting-edge solution for personalizing customer experiences across various channels through analytics, mailing, promotion, and other tools.

Statistics from the official sources evidences that Salesforce Marketing Cloud boosts marketing ROI by an average of 28% after implementation.

In this post, we’ll deepen the understanding of Salesforce marketing cloud capabilities , learn the value it can offer, review the challenges it addresses, and find out how to implement it in your digital environment.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses manage marketing campaigns and both B2B and B2C customer interactions.

Salesforce Marketing Cloud is a part of Salesforce suite of products, which are widely recognized for their capabilities in customer relationship management (CRM) and cloud computing. 

Here is a list of businesses that can be recommended to consider using Salesforce Marketing Cloud in the first place:

• B2C businesses: Examples are fashion studios, restaurants, and entertainment companies. Salesforce Marketing Cloud solution helps them solve the problem of low customer engagement and repeat business, enabling these businesses to better connect with their audience and boost sales.
• B2B businesses: Such companies are IT service providers, manufacturing companies, and professional service firms. For them, Salesforce Marketing Cloud addresses the challenge of converting leads into long-term business clients and maintaining ongoing client relationships.
• E-commerce platforms: For providers like online retailers, digital marketplaces, and subscription-based services, Salesforce Marketing Cloud solves the problem of low conversion rates, high cart abandonment, and inadequate customer retention.
• Nonprofit organizations: Examples are organizations like Charitable foundations, educational institutions, and advocacy groups. Here Salesforce for marketers assists in solving the challenges of donor retention, effective fundraising, and community engagement.

Salesforce Marketing Cloud is used to automate and streamline marketing processes, personalize customer interactions, and provide a unified view of the customer across various channels. Its flexibility makes it suitable for both large and small companies, across different sectors, including B2B, B2C, and nonprofit organizations.

Salesforce Marketing Cloud Features: What Can You Do?

From the above Salesforce Marketing Cloud overview , it’s evident that the environment is vast. Let’s delve deeper into some of its components, which are Studios — tools enabling the use of different marketing functionalities:

Email Studio

Email Studio is Salesforce Marketing Cloud’s powerful email marketing solution. It enables businesses to connect with customers through personalized, data-driven email campaigns. Email Studio provides the following distinct features:

• Segmentation and targeting: Create targeted customer segments based on demographics, behavior, and purchase history.
• Dynamic content: Personalize emails with content that changes based on the recipient’s profile and interactions.
• Automated campaigns: Set up triggered emails based on customer actions or time intervals.
• A/B testing: Test different email versions to determine the most effective content, subject lines, and sending times.
• Comprehensive analytics: Track email campaign performance with detailed analytics and reporting.

Mobile Studio

Mobile Studio offers tools for engaging with customers directly on their mobile devices. It is a key component for mobile marketing within Salesforce Marketing Cloud, offering features like:

• SMS and MMS messaging: Send text messages and multimedia messages globally.
• Push notifications: Deliver notifications to users’ mobile devices to drive app engagement.
• Mobile journey integration: Integrate mobile messaging into customer journey maps for a seamless experience.
• Geolocation targeting: Use location-based targeting for timely and relevant mobile messaging.

Social Studio

Social Studio allows for comprehensive social media management and engagement. As part of Salesforce Marketing Cloud, it offers features including:

• Social media publishing: Schedule and publish content across multiple social media platforms.
• Social listening: Monitor brand mentions, industry trends, and customer feedback across social networks.
• Engagement tools: Respond to and engage with customers on social platforms directly from the studio.
• Collaborative workspaces: Enable teams to collaborate on social content and strategies.

Advertising Studio 

Advertising Studio in Salesforce Marketing Cloud focuses on targeted advertising campaigns. Key features include:

• Customer data integration: Use Salesforce data to target and retarget customers across digital advertising platforms.
• Cross-channel advertising: Coordinate advertising across email, social, mobile, and web.
• ROI tracking: Measure the return on investment of advertising campaigns with detailed analytics.
• Lookalike audiences: Create audiences similar to your best customers for effective targeting.

Web Studio enhances web marketing efforts with features for personalized, dynamic content creation. Within marketing in Salesforce, it offers:

• Personalized web content: Tailor web content based on customer data and behaviors.
• Content management: Easily create and manage web content without needing technical expertise.
• Integration with other studios: Seamlessly integrate web experiences with email, mobile, and social campaigns.
• Real-time interaction management: Engage customers in real-time based on their web interactions.

You may also be interested in reviewing 15 types of Salesforce Clouds from another our blog post. 

9 Benefits Of Salesforce Marketing Cloud

As a business owner, C-level executive, or another specialist involved in strategic decision-making, you need to figure out the value of a suggested technology clearly. Let’s find out what exactly Salesforce Marketing Cloud implementation has to offer:

#1 Understand Your Customer Better 

Salesforce Marketing Cloud allows businesses to gather and analyze customer data comprehensively. Having a deep insight here leads to more effective marketing strategies. For example, a retail company can track customer purchase history and preferences to tailor their marketing campaigns.

#2 Personalize With AI

The integration of AI, specifically Einstein AI, in Salesforce Marketing Cloud enables hyper-personalized customer experiences. It can predict customer behaviors and preferences, allowing for more targeted marketing efforts.

#3 Effective and Impactful Analysis

With its robust analytics capabilities, Salesforce Marketing Cloud provides businesses with insights that drive impactful marketing decisions. This includes:

• Tracking campaign performance
• Tracking customer engagement metrics
• Predictive analytics
• Customer journey analysis
• Web analytics
• Cross-channel analysis

#4 Targeted Customer Journey

The platform allows for the creation of targeted customer journey maps, ensuring that each interaction is relevant and timely, thus enhancing customer engagement throughout their lifecycle.

#5 Security 

Marketing Cloud in Salesforce prioritizes data security, ensuring that customer information is protected, which is crucial in maintaining trust and complying with regulations. HIPAA and GDPR are some of the federal-level regulations, while there are local rules applied to particular businesses or segments of target users. 

#6 Innovation 

Constant updates and innovations in Salesforce Marketing Cloud ensure that businesses stay ahead with the latest marketing technology and trends, keeping their strategies fresh and effective.

#7 Linked Ecosystem 

Salesforce Marketing Cloud capabilities , when integrated with Salesforce CRM, create a seamless ecosystem. This integration facilitates efficient data flow and marketing processes across different business areas, enhancing overall efficiency and alignment.

#8 Boost Sales

By leveraging personalized and timely marketing messages, Salesforce Marketing Cloud significantly impacts sales growth. It optimizes the conversion of prospects into customers, enhancing the effectiveness of sales strategies.

#9 Have All Your Marketing Data On One Platform

Salesforce Marketing Cloud consolidates all marketing data onto a single platform. This centralization simplifies analysis and strategy development , ensuring marketing efforts are more coherent and strategically aligned.

Looking for a trusted Salesforce consulting partner ? Reach out to Synebo and let’s discuss opportunities!

Key Business Challenges That Salesforce Marketing Cloud Can Solve

Salesforce Marketing Cloud was designed as a solution to particular business problems and needs. Here are some challenges that this technology can help you address:

Low Email Deliverability

Difficulty in ensuring emails reach the recipient’s inbox, often landing in spam or not being delivered at all.

How to solve it: Utilize Salesforce Marketing Cloud’s tools for optimizing email content, maintaining a strong sender reputation, and segmenting audiences effectively to enhance deliverability.

Lack of Personalization

Struggling to deliver relevant and personalized content to each customer, leading to less effective marketing.

How to solve it: Implement Einstein AI for dynamic content creation and data-driven personalization, tailoring communications based on individual customer behaviors and preferences.

Campaign Management Difficulties

Managing and coordinating marketing campaigns across multiple channels can be complex and time-consuming.

How to solve: Use Salesforce Marketing Cloud for streamlined campaign management, utilizing its integrated tools to plan, execute, and track campaigns efficiently across different platforms.

Inaccurate Measurement and Analysis 

Challenges in accurately measuring the effectiveness of marketing campaigns and understanding customer engagement.

How to solve it: Leverage Salesforce Marketing Cloud’s advanced analytics and reporting tools to gain precise insights into campaign performance and customer interactions.

Absence of Valuable Customer Insights

Description of the challenge: meaningful insights into customer preferences and behaviors.

How to solve it: Utilize Salesforce Marketing Cloud’s data integration and analysis features to gather comprehensive customer data and derive actionable insights.

Poor Customer Experiences

Providing inconsistent or irrelevant customer experiences across various marketing channels.

How to solve it: Use marketing with Salesforce to create unified and personalized customer journeys, ensuring consistent and engaging experiences across all touchpoints.

Ineffective Communication

Struggling with disjointed and uncoordinated communication efforts that fail to resonate with the target audience.

How to solve it: Employ Salesforce Marketing Cloud’s integrated communication tools to ensure cohesive and targeted messaging across all marketing channels.

You may also be interested in reading about other Salesforce implementation challenges and practices to solve them. 

What Is The Difference Between Salesforce Sales Cloud And Marketing Cloud?

Salesforce offers two different platforms with distinct offerings. In general, Sales Cloud is used to manage sales processes and customer relationships, while Marketing Cloud is used to develop and carry out marketing campaigns that engage and nurture leads and customers. A detailed comparison of Sales Cloud vs Marketing Cloud by several factors is provided in the table below:

How Can Synebo Help Set Up Salesforce Marketing Cloud?

Here at Synebo — a Salesforce development studio , we help businesses leverage the capabilities of the Salesforce environment. Our offerings include:

• Salesforce consulting
• Development and integration
• Software delivery process development

We work with all Salesforce Cloud integrations, help with AppExchange app listing , offer AI-driven development, and more. We provide end-to-end Salesforce Marketing Cloud development and integrations, as per the following approach, that can be customized to your case:

• Create a Salesforce Marketing Cloud account.
• Configure basic account settings.
• Set up user roles and permissions.
• Integrate with Salesforce CRM
• Configure Studio settings
• Configure journey builder
• Create data extensions for customer data.
• Set up Journey Builder.
• Implement tracking and analytics.

With more than 8 years on the market, over 1000 projects completed, and 255+ Salesforce certifications in the team, Synebo Salesforce Marketing Cloud developer is ready, willing, and able to contribute to your best project. Should you experience any difficulty with setting up Salesforce Marketing Cloud features — don’t hesitate to contact Synebo experts . Let’s discuss opportunities for your business!

In essence, whether you’re looking to enhance email campaigns, streamline social media interactions, or leverage AI-driven insights, Salesforce Marketing Cloud is the comprehensive solution that can elevate your marketing to new heights.

Implementation of Salesforce Marketing Cloud requires specialized knowledge and expertise, In case you need a trusted provider of outsourcing services to guide you through and execute the integration strategy, reach out to Synebo . 

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• Einstein Engagement Frequency
• Content Builder
• Email Studio
• Distributed Marketing
• Journey Builder
• Advertising Studio
• Social Studio
• Datorama Connector for Marketing Cloud
• Identify the optimal frequency of emails for each customer.
• Target the most active and easily engageable subscribers.
• Create data extension for over and under messaged subscribers.
• Suppress the count of emails for individuals receiving too many emails
• Point and Click editing implementation.
• Customize your emails with rich formatted text.
• Insert call-to-action images.
• View guidance messages for each content block
• More interactive editing features for users.
• Allows users to view, send and personalize SEND SMS ACTIVITIES.
• New attributes, objects, and journey analytics dashboard.
• Send test emails and visualize the best possible expected path.
• View specific journeys, versions, and contact history in the journey analytics.
• Apply data filter based on data range.
• Get emails updates on errors and statuses of Journey Builder Ad Campaign activities.
• Match subscribers through email addresses, mobile ID, and phone numbers.
• Better chance at increasing match rates and achieving higher return on advertising spending (ROAS).

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25 Tools for Creating and Delivering Amazing Presentations

Updated: August 10, 2022

Published: November 10, 2020

If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.

The best (and easiest) way to do that? Use the right tools to create and deliver your presentation.

If you're not sure which tools to use, look no further than this blog post. We’ve compiled our list of the top presentation tools for sales and marketing professionals. They’re listed below, in no particular order. But first ...

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Best Presentation Tools

Canva makes design easy -- even for marketers and salespeople who feel like they're design-challenged. The platform gives you a bunch of presentation templates to use right away, and it's very easy to customize them to your organization and presentation objective. Plus, a variety of apps that integrate with Google Drive, Instagram, and YouTube, to name a few.

Pricing : Free; Pro, $12.95/month for up to five people; Enterprise, $30/month per person

Often, being different is what attracts prospects, and Powtoon can help you do that in your presentations. Powtoon’s animation software lets you easily create videos with props, characters, and more -- which can help you differentiate your company when talking with prospects.

Pricing : Pro, $19/month; Pro+ $49/month; Agency, $89/month

3. PowerPoint

For years, PowerPoint has been the standard in presentation software, but it hasn’t remained static. PowerPoint is full of features to make sales and marketing presentations dynamic and engaging. ( Here are just a few ways you can do that .)

Pricing : Business Basic, $5/user/month; Business Standard, $12.50/user/month; Business Premium, $20/user/month

4. Slidesgo

Slidesgo is your creative companion in the world of presentation design. This website specializes in crafting visually stunning Google Slides and PowerPoint templates that breathe life into your ideas, making them shine on any screen. With a wide variety of templates ranging from business and marketing to medicine and education, Slidesgo empowers presenters of all backgrounds to engage, educate, and inspire their audiences.

Pricing: Free plan, $0; Premium, $4.99; Education, $2.99

A PowerPoint add-in, Oomfo helps sales and marketing pros create those oh-so-important interactive charts for presentations. Specialized charts, live charts from multiple files, data from cloud applications, interactive options, one-click conversions -- it’s all possible, and more, with Oomfo.

Pricing: Free

Apple’s Keynote allows users to work between their Mac and iOS devices, as well as with people who use Microsoft PowerPoint. With easy-to-use visual tools, drag and drop functionality, interactive charts, and more, Keynote is a popular choice among sales and marketing professionals.

Pricing : Free

7. SlideModel

SlideModel contains thousands of ready-made and 100% editable presentation templates to help any presenter save time creating engaging and aesthetically pleasing presentations. Their collection of presentation templates covers a variety of business purposes and even gets updated periodically to add new business and education templates. You can find a collection of visually appealing slides on the site including dashboards, creative infographics, editable Maps, funnels, timelines, mindmaps, and presentation slides depending on the need of your presentation. Their slides templates are easy to edit and are compatible with PowerPoint and Google Slides.

Pricing :  Free plan, $0; One-Day Access, $24.50; Annual Unlimited, $199.90/year

8. Beautiful.ai

Create beautiful slides, pitches, and proposals without a team of designers. AI applies design rules in real time, and a library of free photos and icons are at your fingertips.

Pricing : Basic, $0; Pro, $12/month; Team, $38/user/month

9. Haiku Deck

Available for the web or iPad, Haiku Deck has become a favorite of sales and marketing pros. With Haiku Deck, professionals can quickly create presentations that can be "easily projected, shared, posted, embedded on a website or blog, or viewed on any web-enabled device." Though it's another tool that helps you create presentations from scratch, its ease-of-use sets it apart from the rest.

Pricing : Pro, $9.99 - $19.99/month; Premium, $29.99/month

Vyond is an online animation software that allows you to create animated videos for marketing campaigns, sales enablement, or even human resources. Use their library of customizable templates or create your own from scratch.

Pricing : Essential, $229/year; Premium, $649/year; Professional, $999/user/year; Enterprise, contact for pricing

11. Storydoc

With templates for all the most popular business use cases, Storydoc is an interactive presentation maker built to help sales teams and marketing professionals engage more prospects and boost conversion rates. 

You can create amazing and engaging decks where you can embed video and social media content to tell your story the right way. Then, integrate your CRM into Storydoc decks, as well as calendars, sign-up forms, and other solutions that will make your presentation. Additionally, you have access to Storydoc's tracking analytics which shows who viewed your presentation and which components they interacted with the most. 

Pricing :  Free trial 14 days); Starter Plan, $40/month

Busy sales and marketing pros choose emaze because it makes creating amazing presentations quick and easy. The options abound with emaze: Choose a professionally designed template and then create a slideshow, video presentation , or 3D presentation.

Pricing : Business Plan, contact for pricing; Executive Plan, $40/month; Pro Plan, $13/month

13. Camtasia

TechSmith’s Camtasia is an amazing tool that helps you create professional videos. You can record screen movements, import HD video from another source, customize and edit the video, and then share the completed video presentation on practically any device. 

Pricing : Individual, $249.99/user/year; Business $249.99/user/year; Education, $169.99/user/year; Government and Non-Profit, $223.99/user/year

14. SlideShare

SlideShare is a popular choice for sales and marketing professionals looking for a way to share their content publicly. Because it already has a built-in audience, you can easily distribute your presentation out to lots of people -- and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc.

15. SlideDog

Sometimes, sales and marketing professionals need to be able to move between presentation tools, but it’s not always possible because of their technical limitations. SlideDog is the solution, as it enables users to switch between PowerPoint, Prezi, PDF, web pages and others.

Pricing : Free; Pro, $99/year; Pro Event, $49 for one-time payment

16. Presentation Assistant

Presentation Assistant lives up to its name: It assists professionals by enabling them to annotate, zoom, and more during a presentation. Sales and marketing professionals can clarify and emphasize points more clearly to their audience with Presentation Assistant.

Pricing : Presentation Pointer, $29.95; Presentation Screen Master, $29.95

17. authorSTREAM

Sales and marketing pros choose authorSTREAM to make their presentations dynamic and engaging. authorSTREAM allows users to share their PowerPoint presentations publicly or privately, broadcast them, convert them to video, communicate and collaborate about them, and more.

Pricing: Free or paid plans start at $4.20/month

18. Zentation

With Zentation, salespeople and marketers combine video and slides into a simulated live experience. Presentations created with Zentation become webinars, webcasts, and virtual events for prospects and customers -- all great collateral for marketing and sales.

Pricing : Free; Premium, $10 - $45/month; White-Label, contact for pricing

Sales and marketing professionals love Prezi because it is cloud-based. Prezi makes creating, editing, and presenting from your browser, desktop, iPad, or iPhone possible anywhere, any time.

Pricing : Standard, $5/month; Plus, $15/month; Premium, $59/month

20. Brainshark

Sales reps and marketers often choose Brainshark, a cloud-based presentation tool, because it allows them to create and deliver presentations live or on-demand (even using their iPad or iPhone), use on-demand video content, polls, or surveys for increased engagement, and embed presentations in websites and blogs.

Pricing : Contact for pricing

Vcasmo is a unique presentation tool -- it's a multimedia solution that enables users to synchronize a video and slideshow, side by side. Sales and marketing pros love Vcasmo because it supports playback in three forms: browser, mobile, and iPad. 

Pricing : Free; Standard, $10.99/month; Professional, $16.99/month

22. ViewletBuilder

ViewletBuilder is a different presentation tool; it captures critical screen updates and cursor position changes so sales and marketing pros can create presentations detailing how their product or sites work. With a plethora of features, ViewletBuilder allows for editing and enhancing and includes a variety of publishing and sharing options, too.

Pricing : Pro, $399; Enterprise, $599

23. Zoho Show

Zoho Show is a top pick for sales and marketing pros because it lives online, making it possible to create, access, present, and more from anywhere, any time. The simple, intuitive interface and collaboration features are just two of its beloved benefits.

24. AhaSlides

Pricing : Free; Essential, $4.95/month; Pro, $15.95/month; Annual, Monthly & One-time plans available.

Visme is an all-in-one content creation platform with a vast library of professionally designed presentation templates, each tailored to your industry and specific proposal needs. Its beginner-friendly design platform allows you to drag and drop elements into place, use dynamic fields to update all your content in one place instantaneously and integrate your tools like Hubspot or Salesforce, and more to personalize each presentation.

Pricing: Free, Starter: $12.25/month, billed yearly, Pro: $30/month, billed yearly, Visme for Teams & Enterprises.

What are you waiting for? Pick a tool and start creating. Your prospects are waiting.

Editor's Note: This post was originally published in October 2014 and has been updated for freshness and comprehensiveness.

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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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What is Marketing Cloud Personalisation: An Overview

Marketing Cloud Personalisation: An AI-powered interaction management solution that delivers real-time, 1-to-1 customised customer experiences across channels.

Salesforce India

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With inputs by Satyam Yadav, Lead Solution Engineer

When it comes to 1-to-1 customer engagement, companies move away from the conventional one-to-many campaign-driven marketing strategy and instead have consistent, contextual, and pertinent dialogues with customers across channels and touchpoints. Salesforce Marketing Cloud Personalisation (previously Interaction Studio) is a powerful tool that can help businesses achieve this goal at scale.

In a world dominated by audience acquisitions, clicks and conversions, it is easy for marketers to lose sight of the importance of personalisation. However, it is crucial to understand the psychology of individuals when they interact with your brand, both as anonymous visitors and as known prospects or customers. By creating personalised messaging, you can instantly build a connection with your target audience. Marketing Cloud Personalisation is one such tool that lets you create an affinity for the products and services they are interested in, resulting in hyper-personalised content getting delivered on the customer’s preferred B2B or B2C channels.

When you engage meaningfully and at a personalised level with each of your loyal customers before, during and after a purchase, you build and strengthen their emotional relationship with your brand and make them brand advocates. To accomplish this, you need to move from brand-centric messaging to one-to-one, customer-centric personalised marketing. With Marketing Cloud Personalisation, you can take the right action for each consumer on the right channel at the right time, throughout their lifecycle.

What is Marketing Cloud Personalisation (previously Interaction Studio)?

Powered by Interaction Studio, Marketing Cloud Personalisation is Salesforce’s marketer-friendly real-time personalisation and interaction management solution. It enables businesses to instantly and individually target anonymous visitors, prospects and customers with exclusive content and offers based on their interests, traits and behaviour. This can be done on online channels like a website, mobile device and email, as well as in offline mediums like a store.

Let’s assume a high-intent customer views an Instagram post and desires to purchase the classic “Little Black Dress.” After clicking on the post or the ad, she is redirected to the website, where she gets a personalised experience. This is possible because as she browses more content or shows interest in different products, an affinity gets generated in the platform based on products viewed, view time and purchase history. Whenever she interacts again with the brand – whether online or offline – she will now receive intelligent next-best offers. Plus, since the platform also connects to the call centre, service agents will get a 360-degree view of the buyer. This will help them immediately suggest the next best action to every customer and address their issues.

Also, when customers visit the store for shopping, the sales representative can guide them to the right products or categories based on their previous visits, interests and purchases. The reps can also leverage the online purchases made by them and combine special offers to delight them, ultimately increasing life cycle value and brand loyalty.

This is just one example of the multiple scenarios where Marketing Cloud Personalisation helps create a seamless and complete experience for the customer. Using algorithms and data collection systems, it stitches together different pieces of information to develop detailed behavioural analytics and affinities.

The platform’s machine learning(ML)-powered ready-to-use ‘recommendation and offer’ engine delivers unique product and content recommendations and presents real-time promotions, offers and email content to individuals. It leverages advanced ML algorithms and AI, an in-depth understanding of each visitor’s behaviour, and a contextual understanding of your business before deciding what recommendations to show.

The out-of-the-box recommendation engine has configurable algorithmic strategies that can be used to enrich and enhance content or product engagement. This can also improve the discovery of your website, mobile app, emails or onsite search and offline stores. The predictive nature of algorithms can dynamically and interactively react and adjust to shifts in consumer behaviour and take decisions within seconds. This lets Marketing Cloud Personalisation treat customers as people instead of numbers or an ID, creating customer profiles that are ever evolving. This is crucial, as consumers’ interests and buying patterns are constantly changing. Going back to the previous example, if the customer bought a black dress last week, they might feel the need to shop for a pair of jeans the next time. By looking at your customer’s browsing patterns, the algorithm picks up on their changed interest and alters the offers, recommendations and reminders they receive.

Case Study: With Marketing Cloud Personalisation, Lyca Mobile takes customer engagement to the next level

UK-based company Lyca Mobile has over 16 million customers in 23 countries, including Australia, France, Germany, Ireland, the UK, and the US. Earlier, Lyca’s teams did not have a shared view of customer journeys. This meant they could not keep track of which consumers were receiving which messages on which channels. ‘Spray and pray’ marketing strategies adversely affected revenue per customer, while lack of pop-up ads or targeted communications on the website led to an inability to draw customer attention.

Lyca Mobile deployed Salesforce Marketing Cloud to get a consolidated picture of client journeys across email, SMS, website, and other touchpoints. This enabled them to create seamless omnichannel experiences and send more contextual and relevant messages on the right channel. With Marketing Cloud Personalisation, Lyca was able to personalise interactions with customers, enhance service and sales, and use customer data better to leverage upselling and cross-selling opportunities. This targeted customer engagement helped them increase conversions by over 30%, and decrease opt-out rations by 15-20%.

How was Lyca able to keep its customers engaged and incentivised? By using several key features and functionalities of Marketing Cloud Personalisation, Lyca could predict what exactly the customer was looking for and create authentic, personalised and relevant brand experiences.

So, what are the unique features of Marketing Cloud Personalisation?

1. provides insights into and enriches customer profiles.

Marketing Cloud Personalisation enables identifying people and accounts across different digital assets, match anonymous and known users to named profiles, customise identity-matching policies for customers, and create more precise customer records. By monitoring digital and offline behaviour, you can understand each client’s interests and intent, which helps strengthen your relationship marketing strategy.

2. Leverages AI-driven optimisation

Using Salesforce Einstein , the platform’s AI engine, you can make recommendations for items and content based on each consumer’s distinctive characteristics and interests. Use advanced AI and robust real-time segmentation to identify and provide contextually relevant experiences that motivate your customers to act. Marketing Cloud Personalisation has a marketer-friendly approach to AI, which enables you to adjust, manage, and customise the algorithms driving your personalisation tactics. For example, you can promote blog material based on the product pages your prospects visited and show relevant next best offers based on their past purchase history. You can also automatically adjust email content based on their most recent activities, purchases, or browsing history.

Einstein (Platform’s AI engine} also helps provide next-best offers and deals to customers. These are not only aligned with their interests but also factor in the value to business.

3. Offers cross-channel engagement

There are critical micro-moments in the customer’s journey when people act on a need to learn something, accomplish something, discover something, watch something, or buy something. These are strategic times when choices are made and preferences are formed. If you can offer the appropriate goods, services, knowledge, or experiences at this moment, you can build a stronger connection with the customer and get a quick sale.

However, when digital activity is combined with conventional brick-and-mortar interactions, it can be challenging to offer real-time engagement, let alone obtain a comprehensive understanding of the buyer’s journey. This not only makes it harder for you to understand how customers behave, but it also gives them a fragmented and incomplete experience.

Marketing Cloud Personalisation creates an omnichannel consumer experience by fusing online and offline touchpoints like contact centres, ATMs, and in-store POS. You can keep track of these interactions and guide the customer through the most appropriate path, initiating interactions where they are or through the channel they choose. By providing consistent, timely, and relevant messages across web, app, email, and human channels, you can meet customer expectations for a connected experience.

4. Offers testing and analysis capabilities

In addition to being an effective promotional tool, Marketing Cloud Personalisation also offers the option to harness data and use it to learn more about your customers’ behaviour. It gathers information — such as actions taken, transactions made, browsing history, etc — across channels, letting you push up A/B testing, easily segment audiences and compare engagement levels. You can also set important campaign benchmarks and objectives, such as a rise in sign-ups, purchases and downloads or gain in-depth insights using simulations and machine learning models.

The days of mass marketing—using a single promotion, medium, or message to reach all your clients—have long passed. You must tailor your brand’s message specifically to your customers and their interests to build meaningful encounters across channels. One-to-one marketing solutions like Marketing Cloud Personalisation can deliver relevant and timely experiences to both existing and new customers, ultimately leading to successful, long-term customer relationships.

Ready to leverage the power of one-to-one personalised marketing?

Marketing Cloud Personalisation powered to find out how.

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Cloud Marketing

Mar 29, 2019

230 likes | 439 Views

Cloud Marketing. a vision of our marketing future. #MyMktgMentor. R.I.P Social Media. #MyMktgMentor. Timeline to the Cloud. #MyMktgMentor. Our world is already technology in the cloud. Learning from Cloud Computing.

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• bare metal implementations
• many benefits virtualisation affords
• www mymarketingmentor mobi
• internal processes

Presentation Transcript

Cloud Marketing a vision of our marketing future • #MyMktgMentor

R.I.P Social Media • #MyMktgMentor

Timeline to the Cloud • #MyMktgMentor

Our world is already technology in the cloud

Learning from Cloud Computing “Given the many benefits virtualisation affords: flexibility, scalability, and agility, to name a few…. there is a converse trend that is seeing enterprises, driven by performance, security and cost concerns, swinging back towards bare metal implementations”(source : BusinessCloudNews.com July 2014) • #MyMktgMentor

Privacy Security Relevance

Our future is Location Independent AND Location Dependent • “Professionals who are successful in their use of mobile will use it to enhance or transform existing customer experiences within physical spaces” (source : Adobe 2014) • #MyMktgMentor

Any time Any place Anywhere

Our future is Location Independent AND Location Dependent • “You need to understand their context (situation, preferences, or emotions) in that moment but you also need insights gleaned from data over time to know how to best serve them in that moment” (source : Forrester 2014) • #MyMktgMentor

Future’s Mobile Cloud • “Mobile will transform your entire business, not just your digital business. • Mobile has the potential to transform every aspect of your business, from sales and marketing to your workforce and internal processes. • 2014 is the year that companies will lay the foundation for this evolution.” (source : Forrester 2014) • #MyMktgMentor

Great content will still be king • 2.03 trillion Google searches per annum • 6 thousand Tweets per second • 426 million new photos on Facebook per day • 73 Instagram photos added per second • 5.2 billion YouTube video hours watched per month • 1 million Vine videos are added per day • 2 million blogs are published per day • #MyMktgMentor

Current, Relevant, Informed

Rule of Thirds: Personal Point Promote

Challenge the old marketing paradigms

Time to Work Collaboratively • #MyMktgMentor

(from the chaos of the marketing media cloud) Filtered Marketing Content + Collaborative Professional Support • #MyMktgMentor

In the palm of your hand • #MyMktgMentor

Marketing success in the palm of your hand • #MyMktgMentor

No cloud marketing strategy? • www.mymarketingmentor.mobi • #MyMktgMentor

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