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Top 10 Business Pitch Deck Templates with Samples and Examples

Deepika Dhaka

In today's competitive business world, a compelling pitch deck is essential to succeed. It captures attention, inspires, and opens doors to success. This blog offers a collection of powerful Business Pitch Deck Templates designed to help you craft a winning presentation.

What makes these Business Pitch Decks unique?

The Storyteller: These pitch deck templates weave a compelling narrative, engaging your audience on an emotional level. Sharing your journey, challenges, and triumphs inspires investors, creating a lasting impact. 

The Problem Solver: Addressing pain points is crucial in any pitch. These templates help you articulate your Unique Value Proposition (USP) and showcase innovative solutions based on facts. Investors will see how you can solve their challenges, making them eager to partner.

Backed by statistics: Studies show that businesses with compelling pitch decks have a 30% higher chance of securing funding. Our templates are designed to optimize your chances of success.

Also, the 100% customizable nature of the templates gives you the flexibility to edit your presentations. The content-ready slides give you the much-needed structure. 

10 Best Business Pitch Deck Examples and Templates

Don't miss out on the opportunity to unleash your business's potential. With our assistance, your next pitch will be a game-changer!  On that note, let’s begin exploring our most popular pitch decks right away!

Template 1: Problem PPT Slide for Business Pitch Deck

This Problem PPT Template succinctly outlines the pain points that you can resolve. With clear and concise messaging, you'll highlight the pressing problem your product or service addresses, setting the stage for a  compelling solution. Maximize impact, capture attention, and demonstrate the market opportunity with this slide. With such precise mapping of problems and solutions, you have a winning product at hand.  Download now!

Download this pitch deck

Template 2: Solution Slide for Business Pitch Deck

This Solution Slide template enables you to showcase the unique value your product or service brings to the market. With engaging graphics and persuasive messaging, you'll communicate how your solution addresses the problems that your target audience faces. Leverage our Solution Template to captivate your audience, drive engagement, and secure the investment or partnership your business needs to thrive. Download it today!

Template 3: Company Overview Template

This PPT Slide is designed to impress and inform your audience about your business. Highlight your company's mission, average monthly revenue, USPs, and competitive advantage in a visually captivating way. Build credibility, establish trust, and leave a lasting impression with our Company Overview Template, setting the stage for a successful pitch that propels your business forward. Download now!

Template 4: Company Objectives PPT Template 

Presenting a Company Objectives Template for business pitch decks that you need to articulate your company's mission, vision, and values. Showcase your strategic goals, growth targets, and the impact you aim to make in the market. With this template, you can inspire investors and stakeholders, demonstrating your commitment to a purpose-driven business that delivers tangible results.  

Template 5: Our Target Customer

Confidently define and showcase your target customers using this business pitch deck. Craft a compelling profile encompassing their demographics, preferences, pain points, and aspirations. This template lets you demonstrate a deep and nuanced understanding of your audience, setting the stage for strategic marketing and effective customer acquisition. Maximize your pitch's impact by leveraging this template and capturing the attention of investors and partners who align with your target market. Get it now!

Template 6: Go-to-Market Plans Template for Business Pitch Deck

Presenting a Go-to-Market Template that equips you with a strategic roadmap, enabling you to penetrate the market precisely. Showcase your marketing strategies, sales tactics, distribution channels, and competitive advantage. With this template, you'll demonstrate your readiness to conquer the market and secure the buy-in of investors and partners who crave a winning go-to-market strategy. Get it today!

Template 7: Competitive Analysis Template 

Discover insights on rivals, market trends, and customer preferences. With this template, you'll showcase your in-depth understanding of the competitive landscape, highlighting your key differentiators and positioning your business as the superior choice. Level up your pitch and impress investors and partners who seek a business that crushes the competition and assume market supremacy.

Template 8: Funding Round Investment Template 

Showcase your funding journey, from seed to Series A, B, and C, in a compelling and foolproof manner. With simple graphics and clear explanations, captivate investors with your funding milestones. Leave no doubt about your growth trajectory and investment potential. Get ready to secure knockout funding with our Funding Rounds Template PPT Slide!

Template 9: Company Milestones PPT Template

This Company Milestone PPT Template is a powerhouse for your business pitch deck. Highlight your remarkable achievements, breakthroughs, and growth journey with impactful visuals and concise descriptions. Have investors in awe as you showcase your path of success, building credibility and instilling confidence.  Generate feverish excitement and propel your business to new heights with this PPT Template.

Template 10: Client Testimonial PPT Template

Harness the power of trust and success with our Client Testimonial PPT Template. Highlight glowing testimonials from satisfied clients, reinforcing your credibility and value proposition. With captivating visuals and persuasive quotes, leave a lasting impact on investors and partners, showcasing the positive impact of your business. Add client pictures with their ratings for your business value offered, and make your pitch deck look authentic and impactful.

KEY TO A LASTING IMPRESSION

As Winston Churchill famously said, "Success is not final, failure is not fatal: It is the courage to continue that count." Embrace the courage to confidently present your business, armed with a compelling pitch deck that leaves a lasting impression. To help you on this journey, we invite you to download our exceptional collection of pitch deck templates here. 

Empower your business to rise above the competition and enjoy the success it deserves. Remember, it's not just about the pitch but the transformation your business can achieve.

PS. If you want Sponsorship Pitch Decks, here’s a handy guide with the most popular samples and examples.

FAQs on Business Pitch Deck

What is a pitch deck for business.

 A pitch deck for business is a concise and visually-compelling presentation that outlines the key aspects of a business idea, product, or service. It serves as a powerful tool to communicate the value proposition, market opportunity, competitive advantage, and growth potential of a business to potential investors, partners, or clients. A well-crafted pitch deck captures attention, conveys a compelling story, and persuades the audience to take action.

How do you write a business pitch deck?

Writing a business pitch deck involves essential steps:

Define your objective: Clarify the purpose of your pitch deck, whether it's seeking funding, attracting strategic partnerships, or securing clients.

Research and gather data: Conduct market research, competitive analysis, and customer insights to gather relevant data that supports your claims and demonstrates market potential.

Structure your content: Organize your pitch deck into logical sections, including an attention-grabbing introduction, problem statement, solution, market analysis, business model, traction, team, financials, and a compelling conclusion.

Craft a compelling story: Weave a narrative that engages your audience emotionally. Use storytelling techniques to highlight your journey, challenges, and successes, creating a connection with the listeners.

Create visually appealing slides: Design each slide to be visually-engaging, using consistent branding, high-quality graphics, and concise text. Use bullet points, charts, and visuals to convey information effectively.

Keep it concise and focused: Aim for a concise pitch deck communicating critical points. Use clear and concise language, avoiding jargon and unnecessary details.

Practice and refine: Rehearse your pitch deck presentation multiple times, seeking feedback from peers or mentors. Refine the content and delivery to ensure a polished and confident presentation.

What are the parts of a business pitch deck?

 A business pitch deck typically consists of key sections:

Introduction: Begin with a captivating slide that introduces your business and grabs the audience's attention.

Problem Statement : Clearly define the problem or pain point your target audience faces, emphasizing its significance and impact.

Solution: Present your innovative solution that addresses the issue effectively. Explain how your product or service solves the pain point and offers unique value.

Market Analysis: Provide an overview of the target market, size, growth potential, and key trends. Highlight your competitive landscape and demonstrate how your business stands out.

Business Model: Describe your revenue streams, pricing strategy, and distribution channels. Explain your revenue model. 

Traction: Showcase any achievements, milestones, or significant partnerships that validate your business's progress and potential.

Team: Introduce your team members, highlighting their expertise and relevant experience. Demonstrate that you have a capable and dedicated team to execute the business plan.

Financials: Include key financial projections, such as revenue forecasts, expenses, and profitability. Present the financial data in a clear and easily understandable format.

Call to Action: End the pitch deck with a compelling conclusion and a clear call to action, whether it's seeking investment, partnership, or further discussions.

Remember, the order and content of each section may vary based on your specific business and audience. Tailor the pitch deck in line with your unique value proposition and make a lasting impression.

Related posts:

• 50 Most Popular Pitch Deck PowerPoint Templates for a Successful Start-up!!
• [Updated 2023] Top 10 Business Strategy Google Slides Templates To Empower Your Team
• Top 10 Pitch Deck Google Slides Templates For Successful Fundraising
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Blog Graphic Design 30 Startup Investment Pitch Deck Examples (+Templates)

30 Startup Investment Pitch Deck Examples (+Templates)

Written by: Ryan McCready Jul 04, 2023

A startup is, as most entrepreneurs know by definition, a fast-growing company. And to grow you need funds.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts by clearly defining your goals and purpose.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents:

What is a pitch deck?

Best pitch deck examples for startups investment, what makes a good pitch deck, how to create a pitch deck in 4 easy steps, pitch deck faq.

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

Buffer is a social media management platform that helps users schedule posts, analyze results, and engage with their customers. It can be used on the web and mobile, and is designed for small businesses.

Stage : Seed Round

Amount raised: $500,000, according to Buffer’s co-founder Leo Widrich .

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Headquarters: 2443 Fillmore St #380-7163, San Francisco, CA 94115

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit and a clear TAM. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of VCs. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions after the meeting. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Location: San Francisco, California, USA

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way as founders like those at Airbnb did with an impressive focus on storytelling.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation. Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases, financials, and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images to showcase your products. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

4. Facebook

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

5. Front

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

6. Crema

How much did they raise? $175K in seed funding 403 .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background 429 image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

7. WeWork

How much did they raise? $355M in seed funding in 2014.

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

8. Crew (now Dribble)

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

9. Aspire Food Group

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

10. Mattermark

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

11. Dwolla

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

12. Kickfolio (App.io) 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

13. Yalochat

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

14. Brex

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

15. Purple Go

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

17. Park Evergreen (Plot)

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

18. Hampton Creek (Eat Just)

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

19. Sickweather

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

20. Dutchie

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce , POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

21. Studysmarter

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

22. Clearbanc (Clearco)

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

23. Foursquare

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

24. TalentBase

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

25. Peloton

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

26. Guy Kawasaki

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach customers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

The more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

27. Sequoia capital

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconic pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

28. TikTok

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

29. Y Combinator

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection. It’s also worth considering some of the best LLC states to form your LLC , which can make a significant difference in terms of taxes, fees, and regulations.

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

These steps will help you create a compelling pitch deck, whether for an investor meeting, a demo day, or even a competitive hackathon presentation where standing out is essential for capturing interest.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
• 20+ Consulting Proposal Templates

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Pitch deck templates

Confidently present your product or service to investors, partners, or potential customers with our library of free pitch deck templates.

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19 Pitch Deck Examples That Made Investors Say “Yes” (+ Template)

min to read

Kateryna Mayka

Senior writer

Maksym Chervynskyi

Head of design

As a UI/UX design agency , we work with startups all the time and our experience shows that often mockups work better than any words and increase your chances for investment. Just one quick example – our client Datawisp received great reviews from both users and investors after our redesign. As a result, they closed a $3.6M seed round.

Seeing is believing when it comes to startup pitches. That's why we picked up 19 pitch deck examples that gained great investments at different levels and analyzed what made them stand out.  As well, at the end of the article, you’ll find tips together with a template that will help you create the best pitch deck design.  

Before we start with examples, let’s go through the basics.

Increase your funding chances: Turn your idea into reality with our UI/UX designs.

General info on what is a pitch deck 

A pitch deck is a concise and visually appealing presentation that introduces a startup or project to potential investors or partners. So, logically, its main goal is to capture interest, show the product-market fit , and ensure that the team can execute its vision (which ideally leads to investment or partnership).

​​For a pitch deck to achieve its purpose, it must guide the investor through three key stages:

• Understanding : The investor should clearly understand what your project is about and what you’re offering.
• Interest : The investor should see the project’s potential, including the problem being solved, the market fit, and the strength of the team. This stage is where they envision a possible return, ideally seeing a path to a 10x return within 3–5 years.
• Belief : The final stage is about trust — investors need to believe in your team’s ability to deliver on what’s promised. This is often emotional and shaped by how well you pitch, respond to questions, and communicate confidence.

What should a pitch deck include?

Some of important elements for a successful pitch may include:

• Title slide : Who you are, what your startup does, and whom it serves.
• Problem slide : The critical issue your product addresses, including its scale and urgency.
• Solution slide : A brief look at your offering and its unique approach to solving the problem.
• Product slide : Showcase how the product works, perhaps with a demo or screenshots.
• Why now : Explain the current market opportunity or trends driving the need for your solution.
• Traction : Early achievements or customer milestones to show market validation.
• Business model : How the startup generates revenue.
• Market size : Illustrate the potential market to highlight growth opportunities.
• Go-to-market strategy : Your plan for acquiring and retaining customers.
• Competition : How you stand out against other players in the space.
• Team : Key members and why they’re right for this venture.
• Financials : Projections or metrics indicating future growth potential.
• Ask : The funding amount sought and how it will be used to achieve milestones.

However, it’s not necessary to include all the above-mentioned things.

So, when building a startup pitch deck, you want investors to understand immediately why you’re awesome. So, your presentation should be straight and quick. Keeping this information in mind, here’s a list of good pitch deck examples of companies that successfully raised a round.

Seed round pitch deck samples

A seed round in investments is the initial round of funding for a startup, aimed at securing enough capital to develop the idea into a functional product or service. This stage often involves raising smaller amounts of money compared to later rounds. Let’s see what kind of startup pitch decks managed to succeed here.

EquityBee ($6.6m)

EquityBee is a platform that helps startup employees access the funds they need to exercise their stock options before they expire. The company connects employees with investors who provide the necessary financing, allowing employees to unlock the potential value of their equity. In 2020, EquityBee raised $6.6 million from investors to support its growth and expand operations into the U.S.

Content strengths

• Clear problem definition : The deck effectively defines the problem — employees lack funds to exercise stock options — making it easy for investors to understand the need for EquityBee's solution.
• Structured storytelling : The pitch progresses logically, starting from the problem to the solution, team, market opportunity, and growth history. This structure makes the information easy to digest.
• Traction and growth metrics : Metrics like "over 100 startup builders funded" and a graph of transaction volume growth build credibility and demonstrate momentum.
• Revenue model and market size : Clearly outlines the total addressable market and revenue potential, showing a large market opportunity that is crucial for investor appeal.

Design strengths

• Consistent, clean design : The minimalist design and consistent use of colors and fonts give the deck a polished look, keeping focus on the information without distractions.
• Visuals for key points : Use of icons, graphs, and a timeline effectively highlights key points (such as growth trajectory and market opportunity) and makes complex information more accessible.
• Emphasis on key messages : Bolded or highlighted text (e.g., "risk-free solution") draws attention to critical elements, ensuring that the most important points stand out.
• Competitive landscape visualization : The quadrant chart for competition is simple yet effective, clearly positioning EquityBee within the market.

So, our first pitch deck example was effective because of its clear messaging, logical flow, and professional design, all of which create a compelling case for investment. The presentation balances detailed information with visual simplicity, aligning well with best practices for pitch decks.

TreeCard ($1m)

TreeCard is a green finance platform that enables consumers to spend, save, and invest in an eco-friendly way. Their idea, which attracted investment, is a wooden debit card that funds reforestation projects through interchange fees. 

• Clear mission statement : The deck opens with a strong tagline, “Small change. Big change,” which concisely communicates TreeCard's mission of creating a positive environmental impact.
• Market trends : The deck includes relevant market trends (consumer fintech adoption and environmental concern), showing both demand and alignment with current values, which strengthens the case for TreeCard.
• Compelling economics : The projected financial impact is clearly outlined, showing both user profitability and environmental contribution, making it appealing to investors looking for a sustainable model.
• Minimalist and eco-friendly design : The visual design is minimalist and reflects the product’s sustainability mission. The use of earthy tones and subtle green accents reinforces the eco-conscious brand identity.
• Engaging visuals : The deck uses icons, logos of fintech and environmental organizations, and product mockups effectively, making it visually appealing and informative without overwhelming text.
• Highlighted key metrics : Important figures, like “every $60 spent will plant a tree,” are circled or bolded, drawing immediate attention to impactful data.
• Competitive positioning : The pitch deck presentation compares TreeCard to established players (Chime, Revolut, Monzo), positioning TreeCard within the fintech space while highlighting its unique environmental angle.

Overall, the TreeCard pitch deck stands out for its clear, mission-driven narrative, visually aligned design, and emphasis on both economic viability and environmental impact, creating a strong case for investment.

Tracer ($10m)

Tracer is a data analytics platform that automatically collects and organizes non-personally identifiable data for businesses. Initially incubated within Gary Vaynerchuk’s VaynerMedia, Tracer combines its software with free consulting to help clients manage and understand their data.

• Strong market validation : It highlights key market statistics on the economic impact of poor data quality, showing the urgency and scale of the problem Tracer addresses. By the way, we’ve got a great article on how to validate your idea with no funding .
• Strategic partnerships : Emphasizes partnerships with high-profile companies (e.g., Google, Facebook), adding credibility and illustrating Tracer’s network strength.
• Growth milestones : A timeline of Tracer's development shows a clear growth trajectory, providing confidence in the company's progress and scalability.
• Clean and professional design : The clean layout and consistent color scheme create a polished, professional look, keeping the focus on the content.
• Effective use of typography : Emphasizing keywords (like "data" and "opportunity") helps to reinforce Tracer's data-driven mission.
• Clear section dividers : Each slide has distinct headers and well-organized content, making the pitch easy to follow and visually digestible.
• Use of logos for credibility : The display of partner and competitor logos reinforces Tracer's place in the market and its competitive advantages.

So, the Tracer pitch deck excels in delivering a concise, data-driven narrative with a clean and structured design, which effectively supports their mission and unique approach. The professional tone, combined with a clear focus on growth and partnerships, makes it a strong pitch for investors.

GlobalWonks ($2m)

GlobalWonks is an insights software company that provides real-time expert knowledge to enterprises, enabling them to easily access customized insights from specialists worldwide. GlobalWonks raised $2 million to expand its technology, driven by the rising demand for remote expertise in a post-COVID world.

• Strong market validation : The deck includes a substantial total addressable market (TAM) of $60 billion, which shows a large market potential and opportunity for growth.
• Problem-solution fit : It clearly explains the limitations of current expert networks and presents GlobalWonks' Centaur Model as a unique solution that combines human expertise with machine learning.
• Product details and engagement model : By outlining its four main products (Network Pulse, Call, Report, Meeting) and a simple engagement process, it gives investors a clear understanding of its offerings and user experience.
• Revenue Model : The deck explains two clear revenue streams (Push Subscriptions and SaaS), highlighting potential for scalability.
• Consistent and professional design : The dark blue theme with white text creates a polished, professional look, aligning with GlobalWonks’ brand as a premium expert network.
• Visual simplicity : Key information is presented in bullet points, icons, and clean layouts, making it easy for readers to digest complex ideas.
• Effective use visuals : Icons and simple illustrations help explain the Centaur Model and the types of products GlobalWonks offers, which aids in understanding the company’s unique approach.
• Competitive advantage and differentiation : The competitive analysis slide effectively contrasts GlobalWonks with competitors, showcasing how it stands out with unique offerings like Network Pulse and API access.

Overall, the GlobalWonks pitch deck excels in presenting a clear, data-driven story with a well-organized and visually cohesive design. The emphasis on real-time access, product diversity, and market potential makes it an attractive proposition for investors.

Apheris ($4,5m)

Apheris AI is a SaaS company that enables companies to analyze decentralized datasets without compromising data privacy. Backed by prominent investors, including Twitter’s chair Patrick Pichette, Apheris raised $3 million to advance its technology, supporting industries like pharmaceuticals and telecommunications in securely unlocking data insights.

• Strong market relevance : It showcases the rising importance of AI in modern enterprises and emphasizes the need for large and diverse datasets, positioning Apheris as a critical enabler in this space.
• Innovative technology explained simply : The product workflow slide explains how Apheris’ technology works (Privacy Engine and Compute Engine), making complex processes understandable and demonstrating the company’s technical strength.
• Evidence of traction : The deck mentions early achievements, like closed deals with top enterprises and partnerships in COVID-19 contact tracing, which provides proof of product-market fit.
• Clear roadmap and funding needs : A straightforward roadmap shows Apheris' growth plan, with specific goals for team expansion, product development, and future funding rounds, giving investors insight into their progress and vision.
• Effective use of graphics and flow diagrams : Diagrams effectively illustrate how Apheris AI facilitates secure data sharing and distributed AI model training, making technical concepts accessible.
• Balanced text and visuals : Key points are summarized in bullet points with complementary visuals, creating a visually digestible format that enhances readability.
• Highlighting key accomplishments and team expertise : The achievements slide and team section emphasize the founders’ relevant backgrounds and accomplishments, adding credibility and showing the company's strong foundation.
• Strong call to action : The funding ask is clearly stated, with details on how the investment will be used to support growth and product development, guiding investors on the next steps.

The pitch is well-aligned with investor expectations, highlighting a timely market need, innovative technology, and clear growth potential.

Series-A pitch deck examples

A Series A round is the first significant round of venture capital funding for a startup after seed funding. In this stage, companies aim to secure investment to scale their product, expand their customer base, and start generating steady revenue. Series A investors are typically looking for companies with a proven business model, some revenue or traction, and a strong plan for growth.

So, let’s move to the next set of pitch decks for startups.

Mine ($9.5m)

Mine is a privacy-focused startup that provides a smart data assistant, enabling users to discover and control which companies hold their personal information. The idea, which attracted $9.5 million in Series A funding from investors like Google’s Gradient Ventures, addresses growing privacy concerns by helping users manage their online exposure and reduce data risks.

Strengths in content

• Market context and urgency : By highlighting the increase in data breaches and regulatory support for data privacy (GDPR), Mine underscores the urgency of data ownership and privacy, making a strong case for why Mine’s solution is relevant and necessary.
• Strong traction and growth metrics : The deck provides compelling user metrics, showing rapid growth in sign-ups and high rates of user engagement. These indicators suggest strong market validation and traction, which is a positive signal for potential investors.
• Revenue model clarity : Mine clearly distinguishes its B2C and B2B monetization strategies, detailing both freemium and SaaS plans. This gives investors confidence in the company’s planned path to revenue generation.

Strengths in design

• Engaging visuals and illustrations : The use of clean illustrations (like the ostrich motif) adds a unique touch that makes the deck visually appealing. It also reflects Mine’s friendly, accessible approach to data privacy, enhancing brand identity.
• Effective use of visual data : Graphs, charts, and infographics are used effectively to convey data-driven insights, like privacy trends and data breach statistics. This helps create a compelling narrative without overwhelming text.
• Well-structured flow : The presentation follows a logical structure, starting with the problem (data privacy concerns), leading into the solution (Mine’s product), and culminating in traction, business model, and future growth potential. This logical flow makes the pitch easy to follow.
• Call to action : The final slide with a simple call-to-action (“Questions?”) encourages engagement, making the pitch memorable and actionable for investors and potential partners.

In general, Mine’s pitch deck combines a strong visual identity with a well-crafted narrative around data privacy, user empowerment, and technological innovation.

Thinknum ($11.6m)

Thinknum is a web platform that provides data-driven investment insights by tracking information from company websites. Their innovative approach to investment research attracted investments by offering a valuable tool for generating actionable financial insights.

We added Thinknum’s pitch presentation example to show that there’s always place for creativity. Of course, it’s not an ordinary example that we suggest everyone to follow, still don’t be afraid to be creative if you see sense in it. 

• Engagement through storytelling : The deck’s format as a comic book captures attention and makes complex financial concepts more accessible. The characters, dialogue, and plot engage viewers by personifying financial challenges and solutions.
• Memorable characters & theme : Characters like "God's Worker" and "Old Titan" create a narrative that resonates with those in finance, where the search for "alpha" (outperformance) is a well-known challenge. The memorable comic theme differentiates Thinknum from traditional data providers.
• Highlighting pain points : The deck subtly addresses the limitations of high-frequency trading (HFT) firms eroding "alpha" and presents Thinknum as a solution for data-driven insights that enable investors to find untapped data sources and stay ahead.
• Unique visual format : The comic-book style with vibrant colors and dramatic scenes is visually appealing and unexpected in the finance sector, which typically uses conservative visuals. This style makes the presentation stand out and be memorable.
• Clear illustrations : Each page’s visual elements (e.g., characters, cityscapes) are well-designed and clearly depict the story, keeping the audience’s focus on the plot. The high-quality illustrations effectively communicate the brand’s ambition and vision.
• Innovative use of symbols : Incorporating symbols like "α" (alpha) ties back to the financial industry’s core objective of outperforming the market, reinforcing Thinknum’s value proposition without relying on traditional financial language.

The "Quest for Alpha" pitch deck is strong in both content and design due to its engaging storytelling, unique comic-book style, and strategic use of finance-related symbols and characters. This creative approach not only explains Thinknum's value proposition effectively but also makes the deck memorable, increasing the likelihood of capturing investors' attention.

Brightside ($24m)

Brightside Health is a mental health company focused on providing affordable, virtual care for depression and anxiety. Their $24 million Series A funding was aimed to support further clinical studies and enhance the effectiveness of their virtual treatment platform.

• Market opportunity : The deck clearly outlines the market gap in mental health services, emphasizing the current unmet need for accessible mental health care, especially post-COVID.
• Data-driven results : Quantitative metrics demonstrating clinical outcomes (e.g., improvement in PHQ-9 scores, suicidal ideation reduction) show the effectiveness of their solution, which is crucial for validating impact in healthcare.
• Future outlook : The deck addresses potential scalability, the growth of online mental health care, and the company's ambitions to become a significant player in a large, underserved market.
• Professional and clean design : The minimalistic design with ample white space, clean fonts, and structured layouts enhances readability and professionalism.
• Visual data presentation : Data is displayed effectively with charts and visuals, making complex information easy to understand at a glance.
• Consistent branding : The color scheme and fonts are consistent throughout, adding to the cohesiveness and making it visually appealing.
• Illustrations and icons : Simple illustrations and icons help break up text-heavy slides, making the content more engaging without overwhelming the viewer.

This pitch deck effectively communicates Brightside’s mission, market need, solution, team strength, and impact, backed by strong visuals and a professional design.

HYCU ($87.5m)

HYCU is a Boston-based startup that provides cloud-native backup and recovery software, specifically designed for multi-cloud environments. With the recent rise in cloud adoption and data security needs, HYCU's model resonated with investors, leading to their first funding round of $87.5 million led by Bain Capital and ACrew Capital. This funding aims to help HYCU grow further and compete with established players like Veritas, Veeam, and Rubrik.

• Clear market leader positioning : The slides highlight HYCU’s position as a high-growth market leader in multi-cloud backup-as-a-service with over 2000 customers, building immediate credibility.
• Broad customer reach : Mentioning 2000 customers in 70 countries and showcasin
• g diverse industry sectors demonstrates widespread adoption and trust in HYCU's solution.
• Strategic solution overview : The presentation clearly outlines HYCU’s unique SaaS approach to data protection across on-prem, transitioning, and on-cloud stages, emphasizing adaptability.
• Product demonstration : Visuals of the platform’s interface in action lend credibility to the product’s capabilities, emphasizing ease of use and intuitive design, aligning with their "consumer-like" experience.
• Backing by notable investors : Mentioning investments from top firms like Bain Capital provides additional validation and trustworthiness to prospective stakeholders.
• Global map visualization : The map showing their global customer base effectively conveys HYCU's extensive reach in a quick, digestible visual.
• Industry Icons : Icons representing various industries add clarity to the verticals they serve, making it easy for viewers to quickly recognize the sectors without reading too much text.
• Clean and modern layout : The slides have ample white space and a modern, uncluttered design that enhances readability and keeps the viewer’s attention on key points.
• Data visualization : Visual elements like graphs and charts are used effectively to quantify and demonstrate traction, such as the number of customers and NPS score, adding credibility.

HYCU’s pitch deck effectively combines strategic content with a professional, modern design to communicate the company’s unique solution, market traction, and growth potential.

Deepgram ($12m)

Deepgram is a startup that provides enterprise-level automatic speech transcription and analysis, leveraging advanced AI to transcribe and analyze spoken language. Deepgram’s focus on high-accuracy transcription and its unique origin story captured investor interest, leading to funding for further development.

• Clear problem statement : The presentation highlights a specific gap in current speech recognition technology, especially in the enterprise market, making it easy to understand the need for their solution.
• Solid market potential : The market slide effectively conveys the TAM (Total Addressable Market) of $1T, emphasizing the vast potential of the voice recognition industry.
• Testimonials : Including real customer testimonials validates the solution’s effectiveness and builds credibility.
• Consistent branding : The deck uses a cohesive color scheme with black, red, and white, reinforcing the brand’s identity and making the content visually memorable.
• Data-driven visuals : Charts and graphics are used effectively to convey data points like accuracy rates, competitive comparisons, and market size, enhancing clarity.
• Effective use of typography : Key points are bolded and color-coded (e.g., red for emphasis), drawing attention to critical information without overwhelming the viewer.
• Logical flow : The deck follows a logical narrative from problem identification, solution, and differentiation to market and testimonials, creating a compelling storyline for investors.

Deepgram’s pitch deck combines clear messaging, a focused design, and strong data visuals, which effectively communicate their unique value proposition and market potential to investors.

Series-B business pitch examples

A Series B round typically occurs once a company has demonstrated some level of success, product-market fit , and revenue growth. The primary purpose of a Series B round is to help a startup expand beyond early-stage activities and scale the business.

Yapily ($51m)

Yapily is a fintech company focused on enabling open banking through a secure API, allowing businesses to access financial data and payment infrastructure directly from banks. In 2021 they raised $51 million in Series B funding to expand into new European and Latin American markets, aiming to support more businesses as open banking becomes essential for competitiveness.

• Solid market potential : The deck highlights the rapid growth and global adoption of open banking, including expansion forecasts across multiple regions. This showcases the expansive and growing market opportunity, which Yapily is well-positioned to capture.
• Roadmap and expansion goals : Yapily presents ambitious goals with detailed geographic and feature-based expansion plans. The deck clearly communicates its intent to scale globally and penetrate key markets, like Europe and Latin America, aligning with investor expectations for growth potential.
• Customer validation and use cases : Mentioning prominent clients such as GoCardless and referencing real-world applications strengthens Yapily’s credibility and demonstrates proven demand for its solution.
• Informative visuals : The presentation makes effective use of maps, timelines, and growth charts, which visually depict the global expansion of open banking, Yapily’s progress, and projected market growth. This makes complex information easy to understand.
• Effective use of typography : Key points and phrases are bolded and color-highlighted, which draws attention to important information without causing visual strain.

Yapily’s pitch deck combines a clear problem statement, a differentiated solution, and a structured growth roadmap. The design is clean, visually appealing, and strategically uses charts and visuals to make the case for Yapily's place in the open finance landscape, all of which effectively position the company as a compelling investment opportunity.

SuperMetrics ($50m)

Supermetrics is a SaaS company that provides automation tools for marketing data collection and reporting. The company raised nearly $50 million by appealing to investors with its scalable solution for simplifying data management in a rapidly growing data analytics market.

• Clear problem definition: The deck clearly presents the pain points of marketing teams dealing with scattered and siloed data, highlighting the need for efficient data integration.
• Impressive traction metrics: Statistics like 14,000+ paying customers and 2.2x YoY growth emphasize the company’s success and appeal to investors.
• User testimonials: At Series-B level it’s important to include testimonials. Supermetrics shows reviews from well-known brands, building credibility and demonstrating usefulness in real-world applications.
• Future product vision: Outlining plans to expand data warehousing shows a forward-thinking approach, appealing to investors looking for scalability potential.
• Consistent branding and color scheme: The presentation’s red and white color scheme creates a cohesive look, enhancing brand identity and making the content visually engaging.
• Data visualization: Use of graphs, icons, and charts effectively conveys complex information, such as growth trajectories and market reach, in an easy-to-understand way.
• Engaging visual elements: Custom illustrations and icons add visual interest, making the deck appear polished and professional while also being memorable.
• Clear callouts for key metrics: Highlighting key growth metrics (e.g., ARR, profit margin) in bold and colorful graphics makes these important figures stand out.
• Testimonials with faces: Using customer testimonials with images adds a human touch, making the feedback more relatable and impactful.

Supermetrics' pitch deck combines clear messaging, an aesthetically pleasing design, and strong market validation to present a compelling case for investment.

Spiff ($46m)

Spiff is a software platform that automates commission calculations for sales teams, providing real-time, error-free payouts and improving transparency and trust between finance and sales departments. The platform connects with various systems like ERP, payroll, and payments, automating the process and reducing disputes over commissions. This innovation led to significant investor interest.

• Market potential : Highlighting the $8 billion market for incentive compensation software underscores the growth potential and the sizable opportunity Spiff is addressing.
• Customer testimonials and traction : Featuring testimonials from customers and showing metrics like a 4x revenue growth since Series A bolsters Spiff’s credibility and showcases user satisfaction and rapid growth.
• Competitive advantage : The deck highlights Spiff's unique position as a low-code, scalable, and self-manageable tool compared to Excel and legacy platforms, emphasizing its superior flexibility and user-friendliness.
• Engaging visuals : The deck utilizes engaging illustrations and simple infographics, which help to explain complex ideas visually, keeping the viewer's attention.
• Short theses: Most slides contain one short sentence per slide that speaks the main idea the rest are visuals. This way, it’s easier to comprehend information without feeling overwhelmed.
• Highlighting key information : Important data points, such as revenue growth, customer impact metrics, and the $8 billion market opportunity, are emphasized through typography and color, ensuring they stand out.

Strive Health ($140m)

Strive Health is a healthcare startup focused on transforming kidney care. They raised $140 million in Series B funding, led by CapitalG, due to its innovative approach of combining personalized healthcare with advanced technology. The funding will support Strive’s expansion into new states, increase partnerships with insurers and health providers, and enhance its data-driven care model, positioning it as a strong competitor to traditional dialysis providers.

• Market opportunity : The slides provide a well-supported TAM (Total Addressable Market), showing a significant growth opportunity for value-based kidney care, making the investment appeal clear.
• Strong results and impact : The presentation includes impactful metrics, such as the reduction in hospital admissions and high patient touchpoints, which demonstrate the real-world success of their model.
• Experienced leadership : The management team slide highlights relevant industry experience, building credibility and trust in Strive's ability to execute its strategy.
• Consistent branding and color scheme : The use of a calming blue and green palette aligns with healthcare themes, creating a professional and trustworthy appearance.
• Data-driven visuals : Charts and graphs are used effectively to showcase market opportunity, patient outcomes, and operational success, providing visual reinforcement of data points.
• Highlighting key metrics : Key figures (e.g., $850M patient spend, 15K total lives) are emphasized with larger fonts and strategic placement, ensuring they stand out to viewers.

The Strive Health pitch deck is a well-crafted presentation with strong content and design. It combines clear, data-backed arguments with a visually cohesive design.

Sisu ($52.5)

Sisu is a cloud-based diagnostic platform that uses AI and machine learning to help companies quickly analyze large volumes of structured data and extract actionable insights. Its unique approach and focus on helping enterprises tackle complex data challenges attracted significant investment from NEA and Andreessen Horowitz.

• Credibility through origin story : Sisu's foundation as a Stanford research project and its application at tech giants like Facebook, Google, and Microsoft adds credibility, reinforcing its expertise and reliability in handling large data.
• Use of real-world examples : Case studies with Samsung and Upwork demonstrate Sisu’s practical applications and value in driving actionable insights, which helps investors see real-world relevance and effectiveness.
• Scalable market opportunity : Emphasis on the increasing need for diagnostic analytics across industries highlights Sisu's broad market potential, aligning with investor interests in scalability.
• Minimalist design : The deck maintains a clean, uncluttered look with lots of white space, making the information easy to follow and visually appealing.
• Consistent branding : The use of Sisu’s logo and brand colors (mainly coral and white) across slides creates a cohesive look, reinforcing brand identity.
• Emphasis on key points : Large, bold headers and isolated text sections for essential points (e.g., “Fast, Comprehensive, Continuous Diagnosis”) ensure that critical messages stand out clearly.
• Clear diagrams and icons : The diagrams and icons used are simple but informative, such as the emerging analytics stack, which contrasts descriptive analytics and diagnostic analytics clearly.
• Strong use of case studies : The integration of specific client stories with images of well-known companies (Samsung, Upwork) makes the deck relatable and reinforces credibility.

Overall, the Sisu pitch deck succeeds in articulating a compelling value proposition backed by real-world applications and a clean, professional design, making it easy for investors to grasp the potential impact of the product.

Series-C pitch deck samples

A Series C round is a late-stage financing round for startups and growing companies that have already proven their business model, achieved significant milestones, and demonstrated the potential for continued growth and profitability. At this stage, companies typically seek larger investments to scale their operations, expand into new markets, launch new products, or even prepare for an IPO (Initial Public Offering) or acquisition.

Lambda school ($74m)

Lambda School aims to make high-demand skills accessible to underutilized talent without the financial burden typical of traditional education. They raised a $74 million Series C funding led by Gigafund. The company's long-term viability hinges on achieving a "90-90" metric: 90% of students graduating and 90% of graduates finding jobs within six months.

• Data-driven outcomes : Highlighting statistics like "90-90" goals (90% graduation and job placement rates) provides measurable targets, which is attractive to investors.
• Market need : By presenting figures on unfilled tech roles and salary growth, the deck illustrates a clear demand for tech talent, reinforcing Lambda’s potential market.
• Strong investor backing : Mentioning top investors like Gigafund and Y Combinator adds credibility and showcases confidence from reputable sources.
• Student success stories : Testimonials and real-world case studies provide evidence of effectiveness, showing the program's transformative impact on students' careers.
• Consistent branding : The Lambda logo and color scheme (red, black, and white) are used consistently, creating a cohesive and professional look.
• Minimalistic and focused : Slides are uncluttered, with bold text and simple icons, making each point easy to grasp at a glance.
• Engaging imagery : High-quality images of diverse, engaged students give a personal touch and reinforce Lambda’s commitment to inclusivity.
• Graphical data representation : The tuition vs. salary graph and U.S. map with student distribution provide visual proof of the problem and Lambda’s reach, adding to the narrative effectively.

Overall, the deck successfully combines a compelling social impact narrative with clear business metrics, presented in a visually appealing and straightforward design.

Replicated ($50m)

Replicated’s idea, which attracted investment, is to offer tools that enable SaaS vendors to transport and integrate apps safely across various host environments, such as AWS GovCloud and VMware's Vsphere. The $50 million Series C funding, led by Blue Owl Capital, will support Replicated’s growth through expanded engineering, sales, and marketing efforts.

• Target market opportunity : The “Market Opportunity” slides highlight a $400 billion opportunity with a clear breakdown of where the current market gaps lie, using industry insights to build a convincing case.
• Engaging competitive analysis : The deck uses a simple matrix to showcase Replicated’s unique position in the market, setting it apart from competitors by demonstrating its comprehensive and flexible solution.
• Community & adoption strategy : Replicated presents a strong go-to-market strategy with community-driven growth metrics (such as GitHub stars and newsletter subscribers), demonstrating product interest and engagement.
• Future vision with funding goals : Their funding history and plans slide gives a clear outline of how the raised capital will be used, focusing on talent acquisition and product growth, which reassures investors of strategic scaling.
• Concise & visual-friendly : Each slide is visually engaging with minimal text and effective icons, ensuring easy readability and focus on key messages.
• Strategic use of diagrams and icons : Diagrams and icons, especially on the tools and features slides, clarify complex processes, improving audience understanding.

This pitch deck successfully balances informative content with design, making it visually appealing and straightforward for investors.

Sendbird ($100m)

Sendbird is a messaging-as-a-service API provider that enables in-app chat, voice, and video messaging for mobile apps and websites. The goal of investment gained was to enhance their product, expand the team, and invest in R&D to maintain their position as a top choice for brands seeking authentic, real-time customer communication solutions.

• Strong customer base : The deck features an impressive list of well-known clients, reinforcing Sendbird’s credibility and industry acceptance. It indicates Sendbird’s scalability and trustworthiness.
• Revenue and growth metrics : Detailed growth metrics, including monthly active users, message volume, and developer engagement, are presented effectively, demonstrating traction and market validation.
• Financial transparency : Information on CARR (Committed Annual Recurring Revenue) and customer acquisition metrics provides transparency and reassures investors of Sendbird's financial health and growth potential.
• Effective use of visuals : The deck uses charts, graphs, and icons effectively to illustrate data and concepts, making complex information easier to understand.
• Use of social proof : Featuring logos of high-profile clients and clear examples of use cases builds trust and illustrates real-world applications.
• Clear headers and subheadings : Each slide is topped with a straightforward title that guides the reader, making the deck easy to navigate and comprehend quickly.
• High-impact statements : The design draws attention to important figures and milestones, like "$9.26B market" and "130M+ MAU," creating a sense of momentum and scale.

Overall, this pitch deck is strong due to its clear messaging, visual appeal, and the strategic presentation of data and growth potential.

Dixa ($105m)

Dixa is a customer service platform designed to improve customer-agent interactions by unifying all communication channels (like email, chat, phone, and messaging) and customer data into one system. The raised funding was aimed to help expand Dixa’s global presence, enhance product development, and grow the engineering team, especially after acquiring the AI customer service tool Elevio.

• Customer testimonials and case studies : Real-life examples, like Rapha, demonstrate the platform’s impact, with metrics (e.g., +14% customer experience lift, +22% retention boost) adding credibility to Dixa’s claims.
• Experienced leadership team : The deck highlights a diverse and seasoned executive team with backgrounds in SaaS, tech, and customer service, adding confidence in the company's ability to scale.
• Scalable growth strategy : Plans to improve agent experience and streamline operations are presented, showing a focus on sustainable growth by empowering the team and enhancing service quality.
• Consistent branding : The deck maintains a cohesive visual identity with a calming, professional color scheme (primarily purple), reflecting Dixa’s brand personality as customer-focused and innovative.
• Engaging visuals : It uses minimal text with well-placed visuals and icons to emphasize key points, making the information easily digestible and visually appealing.
• Impactful use of data : The deck integrates visual data, like growth charts and market size, to substantiate its claims without overwhelming the viewer, adding credibility and enhancing clarity.

The Dixa pitch deck engages the viewer by showcasing Dixa’s unique position and growth potential, supported by compelling visuals and user-centric content. This approach likely contributed to securing their Series C funding.

Pitch deck tips and template

After looking through these startup pitch deck examples, you've seen many inspiring elements to use; however, they also contain mistakes that you should avoid. So, to help you create a strong design, we've put together tips based on our design experience and YCombinator's advice .

1. Keep your points focused

• Limit your deck to 5-7 key points you want investors to remember.
• Avoid trying to cover every detail; stick to memorable, impactful ideas.

2. Make slides legible

• Use large, bold fonts with high contrast to the background.
• Place key text at the top for visibility, especially for larger audiences.
• Avoid clutter that makes text hard to read.

3. Prioritize simplicity

• Each slide should communicate only one idea .
• Limit your deck to around 7-10 slides if possible.
• Avoid text-heavy slides; aim for brevity.

4. Ensure obviousness

• Test slides by showing them to someone unfamiliar with your pitch: if they can’t understand it at a glance, simplify further.
• Highlight key takeaways directly on charts or visuals to eliminate guesswork.
• Avoid complex diagrams or overly detailed visuals that require extra interpretation.

5. Avoid common distractions

• Skip unnecessary text, lengthy explanations, excessive branding, and animations.
• Keep humor minimal; it’s the content, not the style, that should impress.
• Reserve complexity only to highlight a problem (e.g., a challenging industry landscape).

6. Overall rule of thumb

• Legible, simple, obvious. Stick to these principles to keep investors focused on your message, not your slides.

Following these steps ensures your pitch deck is clear, engaging, and memorable for investors. Still, remember that a great pitch deck needs to be backed by a strong product. While your presentation matters, investors ultimately invest in the solution you're building. Eleken can help you create an MVP design that will impress advisors, investors, and customers alike.

Senior content writer at Eleken UI/UX design agency. Kateryna has 4 years of experience translating complex design concepts into accessible content for SaaS businesses.

Lead UI/UX Designer at Eleken with 8+ years crafting complex SaaS. Passionate about nurturing talent and guiding team in solving tough tech challenges.

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