market research report presentation

Market Research Presentation

Organizations use market research to analyze and better understand their market. With that knowledge, they can plan or adjust their business operations going forward. Market research is essential for core business, but also for the growth of a company. The market research presentation can be the toughest step in the market research process, but it’s usually the most important. 

Use our market research presentation template to:

• Propose a customer research project
• Present research findings to stakeholders and investors 
• Inform future strategies based on customer research

Create your Market Research Presentation

To help you illustrate your points, you might add timelines, flowcharts, graphs, and images to your slides. Each of these options can be added to your market research presentation template in an instant. Some slides to include in your market research presentation are:

Pro Tips for your Market Research Presentation

Consider these tips when customizing your market research presentation template.

Create a general outline of what you want to say in your market research presentation by labeling your slides first.

Graphs and charts can be highly effective in communicating lots of data, which is a natural element of a market research presentation. Use visuals to present your numbers.

Explain why the research was conducted, what you’ve found, what the results mean, and what the organization should do next.

What is the ultimate conclusion you’ve drawn from your research? Present next steps at the end that gives everyone an idea of what needs to be done.

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Market research presentation: A comprehensive guide

This comprehensive guide covers everything from choosing the right topic to delivering with confidence.

Raja Bothra

Building presentations

Ever wondered what goes into creating a killer market research presentation that not only impresses your stakeholders but also provides valuable insights?

You're in the right place.

In this comprehensive guide, we'll dive deep into the world of market research presentations, dissecting everything from what they are to how to create one that stands out.

How do you explain market research?

Before we jump into the nitty-gritty of market research presentations, let's start with the basics – what is market research?

Market research is the process of gathering, analyzing, and interpreting data about a particular market, industry, or consumer group. It's the compass that guides businesses in making informed decisions.

Market research comes in various forms: quantitative and qualitative. Quantitative research involves collecting numerical data, while qualitative research focuses on understanding the why and how behind consumer behavior. Both are crucial components of effective market research.

What is a market research presentation?

Now that we have a clear understanding of market research, let's move on to market research presentations. A market research presentation is the culmination of your research efforts, a visual and data-driven representation of your findings. It's the bridge that connects your research to your stakeholders, making it easier for them to grasp the insights you've gathered.

A well-crafted market research presentation is not just a collection of slides; it's a storytelling platform. It should engage your audience, present data in an understandable manner, and ultimately guide your stakeholders towards informed decision-making.

What to include in a market research presentation?

Creating a market research presentation involves more than just inserting a few charts and graphs. To ensure your presentation hits the mark, here are some essential elements to include:

1. Market research overview

• Define the purpose and objectives of your research.
• Provide a brief overview of the market you've studied.

2. Methodology

• Explain how you conducted your research, whether through surveys, data analysis, or other methods.
• Discuss any challenges you faced and how you overcame them.

3. Key findings

• Highlight the most significant discoveries from your research.
• Use charts, graphs, and infographics to visualize data.

4. Market analysis

• Dive deep into your market analysis, discussing trends, competition, and market share.
• Share insights that can impact the business.

5. Recommendations

• Based on your findings, provide actionable recommendations.
• Discuss the pros and cons of each recommendation.

6. Conclusion

• Summarize the core points of your presentation.
• Emphasize the key takeaways for your audience.

How to structure a market research presentation

Structuring a market research presentation effectively is essential to convey your findings and insights clearly to your audience. Whether you're presenting to stakeholders, colleagues, or clients, a well-structured presentation can make your data more understandable and impactful. Here's a suggested structure for a market research presentation:

1. Title slide

• Title of the Presentation
• Your Name and Affiliation
• Date of the Presentation
• Briefly outline what you will cover in the presentation. This gives your audience a roadmap of what to expect.

3. Introduction

• Provide a brief overview of the purpose and context of your market research.
• Explain why the research was conducted and its relevance.

4. Background and objectives

• Describe the background information, including any relevant industry trends or developments.
• Clearly state the research objectives and what you aimed to achieve.

5. Methodology

• Explain the research methods and techniques used.
• Discuss the data collection process, sample size, and any limitations.

6. Data collection

• Present the findings from your research.
• Use charts, graphs, and visuals to make data more accessible.
• Highlight key insights and trends.

7. Analysis and interpretation

• Explain the significance of the findings.
• Interpret the data and provide insights.
• Address any unexpected or interesting observations.

8. Competitor analysis

• Analyze the competitive landscape in your market.
• Highlight strengths, weaknesses, opportunities, and threats (SWOT analysis) for your company and competitors.

9. Consumer insights

• Share any insights into customer preferences, needs, and behaviors.
• Explain how these insights impact your business.

10. Recommendations

• Based on your research, provide actionable recommendations.
• Highlight strategies or changes that should be implemented.

11. Implementation plan

• If applicable, outline a plan for implementing the recommendations.
• Include timelines, responsibilities, and resources needed.

12. Conclusion

• Summarize the key points of your presentation.
• Reiterate the importance of the research.

13. Q&A session

• Open the floor for questions and discussion.

14. Appendix

• Include any supplementary information, detailed data, or additional charts and graphs.
• Ensure that this information is easily accessible but not essential for understanding the main presentation.

15. Contact information

• Provide your contact information in case the audience has further questions or needs clarification.

16. Thank you slide

• Express your gratitude for the audience's time and attention.

Remember to keep your presentation clear, concise, and visually engaging. Use visuals sparingly but effectively to support your points. Practice your delivery to ensure that you can explain the findings and recommendations confidently. Tailor the presentation to the needs and interests of your specific audience.

Do’s and don'ts on a market research presentation

To ensure your market research presentation hits the mark, here are some do's and don'ts to keep in mind:

• Do your research: Know your subject matter inside out.
• Do use visuals: Incorporate charts, graphs, and infographics.
• Do engage your audience: Encourage questions and discussions.
• Do practice: Rehearse your presentation until you're confident.

Don'ts:

• Don't overwhelm with data: Keep it concise and focused.
• Don't read slides: Speak naturally and use slides as visual aids.
• Don't rush: Take your time; clarity is key.
• Don't ignore questions: Address all queries from your audience.

Summarizing key takeaways

In this comprehensive guide, we've covered the ins and outs of creating and presenting a market research presentation. From understanding the basics of market research to crafting engaging presentations, you now have the knowledge to excel in this essential aspect of business strategy.

• Market research essentials: Market research is the process of gathering, analyzing, and interpreting data about a specific market, industry, or consumer group. It provides the foundation for informed decision-making in business.
• The role of market research presentations: A market research presentation is a visual and data-driven representation of research findings. It serves as a bridge between your research and stakeholders, helping them understand and act upon the insights you've gathered.
• Elements of a great presentation: A well-crafted market research presentation includes an overview, methodology, key findings, market analysis, recommendations, and a concise conclusion. These elements help structure your presentation effectively.
• Presentation delivery matters: Knowing your audience, practicing your presentation, engaging your audience, using visuals effectively, and being concise are all crucial for a successful presentation.
• Do's and don'ts: Do your research thoroughly, use visuals to enhance understanding, engage with your audience, and practice your delivery. Avoid overwhelming with data, reading slides, rushing through your presentation, and ignoring audience questions.

Remember, an effective market research presentation isn't just about showcasing data; it's about telling a compelling story that guides decision-making. So, use the power of visuals, engage your audience, and deliver insights that make a real impact.

1. Why is using a market research presentation template important?

Using a market research presentation template can streamline your research process. It provides a structured framework in powerpoint ppt with graphs and charts that help you present the results effectively. You can easily download a market research presentation template to make your presentation look professional and save time in creating a presentation design.

2. How can I effectively communicate market trends in my presentation?

To effectively communicate market trends in your presentation, start your presentation by explaining the research process and how you conducted market research. Use market research powerpoint (ppt) slides with graphs and charts to show key pieces of information. Connect the dots between the data and present the results using the market research PowerPoint template. This will make your presentation more engaging for your audience.

3. Why is market research essential for launching a new product or service?

Market research is essential when you want to present a new product or service idea to your core business audience. By conducting market research, you gather valuable insights about your target market, which can be used to create your presentation. A well-designed research ppt can make the best case for your business idea by showcasing the market trends and data you've collected.

4. How do I use market research to make my presentation more impactful?

To make your research presentation more impactful, start by using a market research presentation template. Incorporate graphs and charts to present the research data effectively. Make sure your presenter skills are polished when presenting your research to stakeholders or investors. Use market research PowerPoint slides to show key findings and connect the dots between the research process and the business objectives you want to achieve.

5. Can you provide tips on how to present the results of my market research effectively?

Certainly! When presenting your research, use a market research PowerPoint template to organize your content. Download a template that suits your needs. Focus on the research design and how you conducted market research, talking to customers and gathering data. Use the template to create your presentation and ensure it flows smoothly. This will help you present the results in a way that engages your audience and conveys the importance of the research in supporting your business goals.

Create your market research presentation with prezent

Ready to create your market research presentation? Don't forget to leverage the right tools. Consider using Prezent, the business success communication platform for enterprise teams, offers a powerful solution for crafting market research presentations that elevate your business's communication. With our AI presentation tool, you can achieve full brand compliance and create personalized, on-brand presentations tailored to the preferences of your audience.

Key Features:

• Personalized fingerprints : Prezent allows you to customize your presentations based on audience preferences, ensuring that your message resonates effectively.
• Presentation builder : Our platform provides a user-friendly presentation builder that simplifies the process of creating compelling market research presentations.
• Business storytelling : Access guides and e-courses to master structured storytelling, with 50+ storylines commonly used by business leaders.
• Brand-approved design : Ensure brand consistency with our document management system, which offers over 35,000 slides in your company's approved design.
• Supercharge your team's communication : Prezent saves you 70% of the time required to make presentations, allowing you to crush 60% of communication costs by replacing expensive agencies with our software and services.
• Enterprise-grade security : Rest assured that your data is secure with our top-priority commitment to data protection and independent third-party assurance.

For a personal touch and additional support, explore our professional services, including overnight services and presentation specialists. Submit your presentation by 5:30 PM PST, and by 9:30 AM the next business day presentation is delivered in your inbox.

With Prezent, you can create market research presentations that not only impress but also deliver your message effectively, all while staying 100% on brand and reducing communication costs.

Try our free trial or book a demo and elevate your presentations today with Prezent!

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Market Research Presentation

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Create a comprehensive market research presentation with this free editable template.

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SWOT Analysis

Market analysis, competitors, market segments, market trends.

Customer Pains

Potential Pricing

Key findings, recommendations, table of contents.

Evaluate the market potential and define growth points for your business.

Understand target customers and their pains to communicate your offer effectively.

Discover competitor strengths and weaknesses to create your unique selling proposition.

Competitions:

List your internal pros e.g., money-back guarantee or niche expertise.

List opportunities to grow your business e.g., extend the product line or try another business model.

List your internal faults e.g., low technology performance or slow support.

Opportunities

List factors that can damage your success or profitability e.g., industry leaders releasing the same product or government regulations.

Market share:

Company A – %

Company B – %

Company C – %

Others – %

Market size:

Choose several most important criteria and analyze your competitors based on them.

Demographic

Psychographic

Market Trend

Customer Research

Lorem ipsum

Define your ideal customer profile by filling in the key characteristics

Job titles:

Price Tier 2

Price Tier 3

Price Tier 1

Explain your price tire for a specific audience

Describe your pricing offers to give your prospects several options to choose.

List your key findings to summarise your market research.

Reccomendations

List your recommendations that refer to the market you were analyzing.

If your client has any specific questions in mind, get them answered here.

Care to rate this template?

Your rating will help others.

Thanks for your rate!

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Market Research Presentation: Importance, Elements and Benefits

• By Herwin Jose
• July 12, 2024

Market research presentation is a crucial part of the research process that involves presenting key findings and insights to stakeholders. A well-designed market research presentation template can help you effectively communicate your findings. Using tools like Canva presentation template or market research PowerPoint (PPT), you can create your presentation with graphs and charts to showcase consumer behavior and demographics.

It is important to tailor your marketing strategies based on the insights gathered from a comprehensive market study. By conducting a pestel analysis and using a marketing plan template, you can tailor your presentation to present the research process effectively.

Key Takeaways

• Understanding the Target Market: Presentations on market research offer valuable information about customer demographics, preferences, and behavior, which helps in creating products and services that cater to customer needs.
• Competitive Advantage: By evaluating the strengths and weaknesses of competitors, market research aids businesses in identifying opportunities for differentiation and competitive advantage.
• Well-Informed Decision Making:  Utilizing data-driven insights from market research helps businesses in making strategic decisions that minimize risks and maximize returns on investments.
• Improved Marketing Strategies: Market research guides marketing and advertising strategies, ensuring that campaigns resonate with the target audience and improve sales conversions.
• Promoting Innovation and Growth: Insights from market research support product development, innovation, and strategic planning for business expansion, ensuring alignment with market trends and customer preferences.

What does the Market Research Presentation entail?

Creating an effective market research presentation involves using a powerpoint template or google slides to organize your research findings. This template should include graphs, infographics, and other visual aids to help stakeholdersunderstand the market trends and make informed decisions. The presentation should cover aspects such as market analysis, market segmentation, SWOT analysis , and the target market for your product or service. By using market research data, you can present the market share of your business’s new product or service and demonstrate how it fits into the market. This powerpoint presentation will help you to effectively conduct market research and ensure that your business is making data-driven decisions.

Why Address Market Research Slide Deck?

Market research is essential to understand your specific market, current market, and market position. By conducting market research, you can gather valuable insights that will help you make informed decisions about your core businessor business idea.

When it comes to presenting your research, a well-designed research ppt with charts and graphs can make your presentation clear and easy to understand. Creating a market research presentation also allows you to present the results of your market share analysis in a visually appealing way.

Elements of Market Research Presentation

1. Introduction to Market Research: – Define market research and its importance in business decision-making – Discuss the objectives of market research (e.g., understanding customer demographics, preferences, and behaviors)

2. Types of Market Research: – Primary research: collecting data directly from the target audience through surveys, interviews, focus groups, etc. – Secondary research: utilizing existing data and information from sources such as industry reports, publications, and databases.

3. Methods of Data Collection: – Surveys: online surveys, phone surveys, in-person surveys, etc. – Interviews: individual interviews, group interviews, etc. – Observational research: monitoring and analyzing consumer behavior in real-time

4. Data Analysis and Interpretation: – Discuss how collected data is analyzed using statistical tools and techniques – Present methods for interpreting data to identify trends, patterns, and actionable insights

5. Reporting and Presentation of Findings: – Showcase techniques for presenting research findings in a clear and visually appealing way (e.g., charts, graphs, infographics) – Discuss how to effectively communicate key insights and recommendations to stakeholders

6. Ethical Considerations in Market Research: – Address ethical issues related to data collection, privacy, and confidentiality – Highlight the importance of ensuring data accuracy and integrity in market research

7. Case Studies and Examples: – Share real-world examples of successful market research initiatives and their impact on business strategies – Analyze customer success stories and testimonials to demonstrate the value of market research

8. Conclusion and Key Takeaways: – Summarize key points and insights from the presentation – Highlight the significance of market research in driving business growth and competitive advantage

9. Q&A Session: – Encourage audience participation by inviting questions and discussions – Provide additional clarification on any topics covered in the presentation.

Tips for organizing a market research presentation

1. Start with a clear introduction that outlines the purpose of the market research presentation and the key objectives you aim to achieve.

2. Structure your presentation in a logical manner, with a clear flow of information. This could include sections on the methodology used, key findings, analysis, and recommendations.

3. Use visuals such as charts, graphs, and tables to support your findings and make the information more digestible for your audience.

4. Keep the presentation concise and to the point, focusing on the most important findings and insights. Avoid overwhelming your audience with unnecessary details.

5. Use clear and concise language, avoiding jargon and technical terms that may be confusing to your audience.

6. Provide context for your findings by explaining the significance of the research and how it relates to your business objectives.

7. Highlight key takeaways and recommendations at the end of the presentation , summarizing the main findings and outlining actionable next steps.

8. Allow time for questions and discussion at the end of the presentation, encouraging audience engagement and feedback.

9. Practice your presentation beforehand to ensure a smooth delivery and make sure you are well-prepared to answer any questions that may arise.

10. Follow up with a summary of the key points discussed in the presentation, along with any additional information or resources that may be relevant to your audience.

Benefits of Market Research Presentation

1. Helps in understanding the target market: Market research helps businesses in understanding the needs, preferences, and behavior of their target market. This information is crucial for developing products and services that meet the needs of customers and attract more potential customers.

2. Provides insights into competitors: Market research allows businesses to gather information about their competitors, such as their strengths, weaknesses, and strategies. This information enables businesses to identify opportunities for differentiation and competitive advantage.

3. Helps in making informed business decisions: Market research provides businesses with data-driven insights that can help them make more informed and strategic business decisions. This can help in minimizing risks and maximizing returns on investment.

4. Assists in product development and innovation: By understanding customer needs and preferences through market research, businesses can develop products and services that are more likely to succeed in the market. This can lead to increased sales and customer satisfaction.

5. Supports marketing and advertising efforts: Market research helps businesses in understanding their target audience and designing marketing and advertising campaigns that are more likely to resonate with customers. This can lead to more effective marketing strategies and higher sales conversions.

6. Helps in measuring customer satisfaction: Market research can be used to gather feedback from customers about their experience with a product or service. This information can be used to identify areas for improvement and enhance customer satisfaction.

7. Provides valuable insights for expansion and growth: Market research can provide businesses with insights into new markets, customer segments, and opportunities for growth. This information can help in developing strategic plans for expansion and diversification.

8. Enables businesses to stay ahead of market trends: Market research helps businesses in staying informed about market trends, consumer behavior, and emerging technologies. This can help businesses in adapting to changing market conditions and staying ahead of the competition.

Creating and executing a market research presentation

The following is an outline for creating and executing a market research presentation: 1. Introduction – Briefly introduce yourself and your team – Provide an overview of the purpose of the market research study 2. Research Objective – Clearly state the research objectives and goals – Explain why this market research study is important for the company 3. Methodology – Describe the research methodology used (e.g. surveys, interviews, focus groups, etc.) – Discuss sample size, data collection methods, and analysis techniques – Highlight any limitations of the study 4. Key Findings – Present the key findings of the study, focusing on the most relevant and important insights – Use charts, graphs, and visuals to illustrate the data – Provide explanations and interpretations for the findings 5. Market Trends – Identify and discuss any important market trends uncovered in the research – Explain how these trends can impact the company and its products/services 6. Competitive Analysis – Present findings on competitors, their strengths, weaknesses, and market positioning – Discuss how the company can leverage these insights to gain a competitive advantage 7. Recommendations – Provide actionable recommendations based on the research findings – Discuss potential strategies for the company to implement in response to the research 8. Conclusion – Summarize the key points and takeaways from the presentation – Encourage questions and feedback from the audience 9. Q&A – Open up the floor for questions and discussion 10. Follow-up – Provide contact information for further inquiries or additional information – Thank the audience for their time and attention.

1. What is market survey results?

Market survey results are an essential part of the market research process, as they help companies understand consumer behavior and preferences. When you want to present your findings, having a strong presentation design is crucial.

2. How to present market research presentation?

Create your market research presentation by first conducting extensive market research to understand your audience and their needs. Think about how you want your presentation to look and start your presentation by organizing a clear and concise layout.

3. What is the best way to do market research?

Gathering data is the first step in conducting market research. It involves collecting relevant pieces of information from various sources to identify potential opportunities and threats in the external environment. Once the data is gathered, it needs to be streamlined and organized in an editable format for analysis.

4. What is an example of market research presentation?

An example of a market research presentation could be a qualitative study on consumer preferences for sustainable products. The presenter may use visualization techniques to connect the dots between psychographic data, purchasing behaviors, and attitudes towards sustainable practices.

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Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

• Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
• Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

Free Market Research Kit

• SWOT Analysis Template
• Survey Template
• Focus Group Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What's trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience
• Consumer attitudes about a particular topic, pain, product, or brand
• Whether there‘s demand for the business initiatives you’re investing in
• Unaddressed or underserved customer needs that can be flipped into selling opportunity
• Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

• Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
• Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

• Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
• Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
• Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
• Focus Groups
• Product/ Service Use Research
• Observation-Based Research
• Buyer Persona Research
• Market Segmentation Research
• Pricing Research
• Competitive Analysis Research
• Customer Satisfaction and Loyalty Research
• Brand Awareness Research
• Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

• Define your buyer persona.
• Identify a persona group to engage.
• Prepare research questions for your market research participants.
• List your primary competitors.
• Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

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Competitor Analysis and Market Research PowerPoint Templates

When planning your business, market research is one of the most important tasks to work in. It allows you to set your target market, understand potential customers and their needs, and evaluate the competition in order to get an advantage over them. These market research and competitor analysis PowerPoint templates will help you convey all your findings to your team and build a strategic business plan accordingly.

As always, all the PowerPoint templates that you’ll find here are completely free . You just need to register at Templates by 24Slides, and you’ll be ready to download as many templates as you want, forever . No fees or tricks, they’re really completely free!

And even better, they are completely editable. Alter them as much as you want to fit your brand colors and your previous presentations. You can add specific slides to your own presentation, or even mix-and-match to create the perfect template for you.

Free Market Research PowerPoint Templates

Here you’ll find some of the most popular tools used by businesses all around the globe. The best thing about this market research PowerPoint templates is that they’re very detailed, as they’re designed with a specific tool in mind. You’ll be able to download SWOT and PEST analysis, Porter’s Five Forces, Blue Ocean Strategy (among others) presentation templates that are meant to bring out the most of each framework and convey perfectly each of its points.

SWOT PowerPoint Templates

SWOT Analysis is one of the most popular frameworks for business strategic planning. It’s an amazing tool that focuses on identifying Strengths, Weaknesses, Opportunities, and Threats in order to evaluate the competitive position of your business in the market. SWOT analyses allow you to highlight both inner and external attributes that will influence your market presence. The market research PowerPoint templates that you’ll find here are specifically designed to help you convey each of the elements of a great SWOT analysis .

From four quadrants slides to show your SWOT analysis overview to specific slides for each point, these PowerPoint templates will make sure that your market research is crystal clear.

Ultimate SWOT Analysis Template Pack

If you want slides that convey professionalism and all the work you’ve invested in your market research, you can’t go wrong with this ultimate SWOT analysis pack. It has several different designs that will help you give the audience a complete overview of the Strengths, Weaknesses, Opportunities, and Threats of your business. But it also includes an attribute-specific slide in order for you to give more depth to it. In short, it’s an outstanding market research PowerPoint template!

Playful SWOT PowerPoint Template

This market research PowerPoint template is perfect for showcasing all your brand’s creativity and innovation. This SWOT analysis template features bright colors, unique layouts, and custom made illustrations. Make sure your presentation stands out with these unique slides! It also includes maps, circle graphs, and pyramid charts for you to fit all your information in the most visually appealing way possible.

SWOT Analysis Presentation Templates

Looking for something colorful to catch your audience’s eyes, but more serious than the last one? Then you might want to check out this market research SWOT PowerPoint template. This SWOT template’s unique layout and designs will help you keep your audience’s attention throughout the presentation. And its slides are filled with custom icons that will help you convey more ideas more efficiently.

SWOT PowerPoint Template

If you’re all about a minimalist style, then this market research PowerPoint template is the one for you. Its all-blue design is perfect for conveying professionalism and trustworthiness. Here you’ll find several different options of attribute specific slides. You’ll be able to give your audience a complete look into each of the SWOT analysis categories through its graphs and charts.

Porter’s Five Forces PowerPoint Templates

Porter’s Five Forces is another very well-known framework in the business world. Just like its name suggests, Harvard professor Michael Porter identified 5 main factors that can influence a business environment. These market research PowerPoint template will help you guide your audience through your findings in Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry.

Porter’s Five Forces Analysis Template

This creative market research PowerPoint template will help you make an outstanding presentation. It has specific slides to help you highlight each of Porter’s Five Forces in your presentation. And its five-color design is perfect for conveying all your information while still keeping a bright, eye-catching design.

Corporate Porter’s Five Forces PowerPoint Template

If you’re looking for a more corporate, business-like design for Porter’s Five Forces framework, consider taking a look at this market research PowerPoint template.

Porter’s Five Forces Slides

If you want to convey a more fun, playful side of your company, then check out this design! Work on your competitor analysis with this PowerPoint template’s custom illustrations. Its unique icons will help you show your audience all your research concerning competitive rivalry for your business.

Other Market Research Tools PowerPoint Templates

Of course, there are many ways and tools you can use to work on your market analysis. Here you’ll find other popular tools 24Slides designers have taken into consideration to design amazing market research PowerPoint Templates.

Blue Ocean Strategy

The Blue Ocean Strategy is completely unique when talking about market analysis tools. Instead of facing high-competition, overcrowded markets, Blue Ocean Strategy focuses on creating your own market niche. This market research PowerPoint will help you apply all the Blue Ocean Strategy main points and convey your discoveries to your audience.

Go To Market Strategy Template

A Go-to-market strategy is another very popular option among all kinds of businesses. Its main focus is to evaluate how and when to introduce a product or service into the market. This of course means identifying and analyzing your target audience and market. And then, creating a sales and marketing plan accordingly. This free market research PowerPoint template will help you make the most out of this outstanding business strategy.

Corporate PEST Analysis Template

Just like a SWOT analysis, PEST analyses are based on a four-element organization. But unlike SWOT, a PEST analysis focused on external factors that might influence your business’ performance. Use this market research PowerPoint template to show your audience the Political, Economical, Social, and Technological factors that might affect your business.

Free Competitor Analysis PowerPoint Templates

Identifying and understanding your competitors is a key point of market research. In order to gain an advantage over your rivals, knowing what they’re offering and what makes your product unique in comparison is vital for a good marketing and sales strategy. This competitor analysis PowerPoint templates will help you focus on exactly that!

Competitor Analysis PowerPoint Template

This corporate take on the competitor analysis PowerPoint templates is all about data and numbers. You’ll find slides with all kinds of charts and graphs so you can present all your findings in a more effective, visually appealing way.

Creative Competitor Analysis Template

Stay one step ahead of your rivals with this competitor analysis PowerPoint template. Its race-themed slide is perfect for conveying the urgency and importance of staying at the top. It even includes a SWOT analysis slide for you to evaluate your competitors’ strengths and opportunities and take advantage of the weaknesses and threats.

Competitor PowerPoint Template

Work on your own product and brand differential value by examining what your direct competitors are doing. This competitor analysis PowerPoint template is perfect for analyzing and comparing several different products and brands at once. Its amazing comparative slides will help you showcase all the similarities and differences between different products.

Get More Free Business PowerPoint Templates

These market research and competitor analysis PowerPoint templates will definitely help you take your business strategy one step above. Knowing the circumstance that might affect your target market and what are your rivals working on will help you define better your sales and marketing strategies.

These are just some of the amazing slides that you’ll find in our Templates by 24Slides platform. Many of the business-oriented template packs that you’ll find there also include market research and competitor analysis templates. So if you haven’t found what you’ve been looking for, you’ll find hundreds of options more there! And of course, they’re all completely free .

However, if you’re looking for something more sophisticated, then you might want to consider professional custom PowerPoint design . 24Slides amazing designers will make sure that your slides showcase all your information as best as possible, make an impression on your audience, and convey your brand perfectly. You can just forget about editing templates and relax, and let professionals do what they do best!

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How to Plan Your Market Research Presentation

by Caitlin Stewart , on August 13, 2014

Presenting your market research results is arguably the most important part of the process. There are many different presentations you might have to do throughout your career. I am going to focus on general internal presentations you might have to do for a board, such as a bid offer or a market research conclusion, and external presentations you might do, such as a presentation for a group of investors. Whether internal or external, there are some basic guidelines that all presenters should follow to make sure they are prepped and ready to go.

Preparing for your Market Research Presentation:

“Failing to prepare is preparing to fail.” – John Wooden

• Outline : Create an outline of the things you know you must say during your presentation. When you rehearse beforehand, you can use the outline to make sure you don’t forget anything important.
• Executive Summary : As with market research reports, your presentation should include an executive summary to explain why the research was done, what was found, what the findings mean, and what management should now do. Within your own company, those who paid for your research are going to be looking for a result. Use this section to focus on your key findings, and don’t explain all the results at once.
• Visuals : Present graphs or charts with important numbers and findings. Remember, not every data set needs a graph, but do emphasize the information that is going to be needed to encourage a change or action. Visuals are extremely useful to communicate results if they are designed appropriately.
• Draw Conclusions : No matter what your presentation is on, have a conclusion. What are you going to do now that you have this information from your research? Have an idea that you can present in order to show others that you were able to find a solution through obtaining data on the market.
• Bring Copies : You might want to consider bringing copies of anything from the above mentioned materials. With detailed market research projects, you can bring entire copies of the report you write after your research is done. But, having copies of anything you chose to present can allow your audience to follow along with your presentation.

Internal Market Research Presentation:

If you are presenting your market research findings internally to your supervisors or upper management, there are a few main issues you want to address. Consider these questions when you begin prepping for your presentation:

• What does the data really mean?
• What impact does it have?
• What have we learned from the data?
• What do we need to do, given the information we now have?
• How can future studies of this nature be enhanced?
• What could make this information more useful?

When presenting to those within your organization, particularly with a single user license for your reports, you must always remember to cite your source correctly according to the reports' market research licenses . Remember, those in your organization want to be assured that the marketing team did not waste money and that your research was related to the needs of the organization. This is your chance to show them that the research they invested in was worthwhile and how the conclusions are going to positively impact the organization.

External Market Research Presentation:

When you present to those you either don’t know, or those you want to invest in your organization, it is very important to be well equipped and know your information. But, there’s a difference in presenting market research to your organization and to investors.

When you are trying to get investors or venture capitalists, you might be trying to encourage them to invest in your new product or idea. There is a chance that there is nothing like your product out on the market, so there is little market research that can be done on your product, or little research you can do to test customer’s opinions through focus groups or other means. Most investors are looking for metrics that validate market success. Because of this, using market research as a base to demonstrate that your product will do well in the market is extremely important. Knowing the market you are looking to enter is going to show the investors you know what you are getting into and that you are prepared.

With all these tips in mind, there is a basic reminder all presenters should remember: be confident . Doing market research allows you to become more aware and knowledgeable in your industry, which in turn gives you the information to know what might be best for your organization. Sharing this information with others only spreads knowledge.

To learn more about using market research for your business, download our  free white paper .

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Market Research PowerPoint Templates & Slides for Presentations

Create presentations related to sales and marketing with the Market Research PowerPoint Templates .

With the help of the given dashboards, charts, tables and clipart, you can create marketing plans, presentations based on market research, market share analysis, sales projections, quarterly evaluations and more.

Conversational Analytics PowerPoint Template

Healthcare Market Analysis PowerPoint Template

Conjoint Analysis PowerPoint Template

7-Step Approval Process PowerPoint Template

Before & After Presentation Slides

Behavioral Economics PowerPoint Diagrams

Market Analysis RFM Model PowerPoint Template

Consulting Report PowerPoint Template

Likert Scale PowerPoint Template

TAM SAM SOM Slides for PowerPoint

4+3 Item 2 Level Semi-Circle PowerPoint Diagram

Market Research Diagram PowerPoint Template

What is a Market Research? It is the process of determining the viability and feasibility to launch a new product or service through a compelling research conducted directly with potential customers. Check out our article on Market Research to understand what it is and how to conduct an effective market research for business purposes.

With the help of Market Research templates, consultants, executives and business professionals can prepare and conduct an effective market research starting from a pre-made presentation template instead of starting from scratch. This helps to optimize the process and save time.

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Conducting insightful market research and creating a compelling presentation

If you’re interested in introducing a new product or service to consumers, you must be sure they need it and would want to purchase it. That is why you should conduct market research and design it into attractive market research slides to have an idea in advance of customer acceptance of that product to avoid as many risks of market unacceptance as possible.

Choosing presentation design service is the first step to avoiding risks because sheets of data will not impress anyone but colorful pie charts will.

What is Market Research Presentation?

Marketing research is a system of identifying and analyzing information related to the techniques and problems of marketing.

As an important part of the marketing function, market research has to be properly conducted and used regularly to get all the answers you need. The research is just as valuable to the manufacturer as its further market research ppt to present to managers and teams . Logical enough, if you create an unnecessary product with an unattractive presentation, few stakeholders will approve it, and few people will buy the product. Thus, your business idea will eventually fail.

Market research includes all research activities involved in marketing problems:

• Gathering information.
• Recording information.
• Analyzing information.

Sources of information on markets:

• Published statistics.
• Government agency.
• Trade associations.
• Other consultants.

Why Address Market Research Slide Deck?

The marketing research deck provides the next benefits:

• Effective sales forecasting with attractive graphs.
• Continued business vitality.
• The soundness of marketing decisions.
• Transparency on how much, where, to whom, and how to sell.

Additionally, a comprehensive market research deck helps to design sales analysis through recorded data. It can be even done in the company’s own office to set up sales records and yield data. As you see, there are no disadvantages to market analysis presentations, and it is a wholesome instrument to analyze your company and predict its prospects in beautiful tables and slides.

Check this material if you struggle with composing an effective sales plan and its analysis.

How to Design a Market Research PowerPoint Plan?

The scope of typical marketing research includes following the next steps:

• Measure market potential.
• Determine market characteristics.
• Analyze market share.
• Study competitive products.
• Make short and long-range forecasting.
• Discover business trends.
• Study advertisement effectiveness.
• Analyze pricing.
• Investigate plant and warehouse.
• Explore distribution channels.

How to Conduct Market Research?

Let’s discuss the exact steps involved in conducting effective market research.

Step 1: Define the problem

When posing questions, researchers will benefit from having a well-defined area of study. These inquiries need to be problem-solving in nature and customized for the project. The study objectives should also be clearly stated and briefly define the information that is required and how it might be acquired. The question of “why are we performing this research?” must eventually have an insightful response.

Step 2: Define the sample

The researcher needs a representative sample to conduct market research. A sample is a small group of individuals who serve as an accurate representation of a larger group. Obviously, a company cannot squander resources by gathering data from the incorrect demographic.

There are two techniques to obtain the sample:

• Probability sampling: it ensures that every member of the population will have the same chance of being chosen and included in the sample group because the sample will be chosen at random.
• Non-probability sampling: a variety of people are attempting to obtain a more representative sample that is more evenly distributed. Understanding the demographics of your group will surely help in limiting the target sample’s profile and defining interesting variables (gender, age, place of residence, etc.).

Step 3: Execute data collection

First, a data collection instrument should be developed. Indeed, not answering the survey or answering it incompletely will cause errors in research and further results.

Step 4: Analyze the results

If all the above is executed well, but there is no accurate result analysis, the consequent decisions will not be appropriately made. Meanwhile, in-depth analysis will be insightful and effective in making vital solutions. Data analysis has to be noted in a clearly written report.

Step 5: Make the research report

When presenting market research presentation slides with results, researchers should focus on what they want to achieve using these results. Bright graphs and charts are worth little if they answer no valuable business question.

To make a prominent report slide deck, consider these pieces of advice from expert analysts and presenters:

• Use storytelling: start with your conclusions and give fundamentals instead of accumulating evidence.
• Be flexible: order of questions in your questionnaire should not determine the order of outcomes in the presentation.
• Restructure data: you could discover new and more valuable information.
• Take decisions: act and implement!

And remember, every observer should be able to extract something from your report so that it becomes relevant to their field of work.

How to Design Market Research in PowerPoint?

The typical structure of a market research presentation includes the following set of slides:

• Title slide.
• Objectives.
• SWOT analysis.
• Intended outcomes.
• Target demographics.
• Data collection.

We would like to give you more options for marketing research presentation structures, and you pick the one that suits your specific request. We will not include the title, conclusion, and other slides so that you focus on the presentation’s main body.

Disclaimer: you are welcome to adjust, alter, and suit the next examples per your requirements.

Presentation Structure #1: Desk Research

• Sales analysis slide(s). – Past sales. – Fluctuations in sales & promotional expenditure. – Economics of order size.
• Correlation studies slide(s) (concerned with finding the relationship between two or more variables).
• Ratios slide(s). – Stock-turn (relation between sales and stocks). – Profit per capita.

Presentation Structure #2: Postal Questionnaire

• Questions slide(s). – Short. – Specific. – Statistical. – Open-minded.
• Answers slide(s).
• “So what?” slide(s).

Presentation Structure #3: Statistical Method

• Pre-collected data slide(s). – Bar charts. – Histograms. – Frequency polygons. – Frequency distribution curves.
• Sample size slide(s).
• Testing hypothesis slide(s).
• Data interpretation slide(s).

Marketing and sales are interconnected things. While the first is a more abstract notion, the second is based on exact numbers. And managing those numbers is a responsible task that must be based on solid market research. Collecting, analyzing, and interpreting data is what market research is. And every company needs plenty of them to make more informed decisions.

If you struggle with designing the obtained numbers into attractive charts and graphs, make sure to contact our presentation design services and get an animated interpretation of your data.

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Market Research Powerpoint Presentation Slides

Select our content ready Market Research PowerPoint Presentation Slides to create your organization’s strategy. Determine the viability of your new project with this professionally designed market opportunity analysis presentation deck. The strategic marketing plan PowerPoint complete deck comprises ready-to-use templates such as key market drivers, restraint, forecasts, internet of things, food industry, technology market drivers, challenges, etc. Represent various key performance indicators using the self-explanatory business drivers PPT visuals. Make use of the easy to understand market profitability analysis PowerPoint presentation to showcase market research study and its findings. Incorporate professional-looking business analysis PPT visuals to solve marketing problems and make business decisions. Utilize the business growth analysis PowerPoint graphics to link business processes with your company’s strategic goals. Not just this, you can also use the market growth drivers PPT slides to identify new markets and make business policies. Thus, download this high-quality organizational driver's PowerPoint presentation to increase sales and boost profits. You will find our Market Research Powerpoint Presentation Slides to be good company. They enable you to have fruitful conversations.

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The Market Research Powerpoint Presentation Slides are extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs, and business diagrams. The deck consists of a total of twenty slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download PowerPoint templates in both widescreen and standard screen. The presentation is fully supported by Google Slides. It can be easily converted into JPG or PDF format.

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Content of this Powerpoint Presentation

A presentation on marketing research can be tricky. With innumerable matrices, aspects, and domains related to any market research, compiling a highly inclusive and thorough research presentation, which also includes the technicalities of the subject matter, becomes troublesome and tiring.

Creating a marketing research presentation from scratch that includes the ins and outs and other specifics of the research is complicated and time-consuming.

A business manager should not have to bother about such a requirement even in the face of urgency. What can help you is a well-versed and pre-designed research template.

As you surf the web for an answer, SlideTeam’s highly adaptable and 100% customizable market research template is just the thing you need. The template offered here is thorough and can help you with all kinds of market research. Don’t believe us? Check out what this template has to offer right below.

To influence your management and investors, you need to show the crux of your research, its findings, and your plans thereon. Here’s a market research outcome template that you can use to do this.

Let’s explore!

Template 1: Market Drivers Template 1

To conduct any market research you first need to understand its trends and other major driving forces. This slide allows you to showcase insights related to the market trends you discovered during your research. Within the slide, you can add some information related to the Key Trends, Market Driving Forces, Forecasts related to the market, and other suitable information. This slide offers the required overview related to conditions prevailing in the market.

Template 2: Market Drivers in terms of numbers

Some individuals in your audience may be interested in gathering information about market-driving forces. To cater to the needs of such individuals, you can take the help of this template as it allows you to include specifics of the previous template. Here, you can showcase the global market growth within a gap of two years. Moreover, you can also add some support text to document the market drivers with suitable information.

Template 3: Market Drivers in terms of Geography and Region

Offering further insights into the previous slide, here’s another one that will allow you to describe the technicalities discovered during the research. In this slide, you will find a table where you can add the driving forces like the population, specialist in the domain, sales force access, and NA/PA. In the rows of the table, you can showcase the region of research, the definition of the driver groups, and the strategies devised for the area after the research.

Template 4: Market Drivers and Factors Unique to Businesses

This market drivers template is quite different from the previous ones. This slide showcases the market driving forces and their major restraints. All the drivers and restraints are put one above another to showcase the impact of the driver and its restraint. The one added above represents a higher impact. The market drivers found during the research could be an increase in healthcare spending in the market. This market driver is shown at the bottom and hence has the least impact.

Template 5: Key Market Drivers and Restraints

This market research template allows you to showcase the major market drivers against individual and most impacting restraints. For example, consider that one of the most prominent market drivers is increased urbanization. The main constraint that this market driving force has faced is a saturated market. Similarly, the greatest restraint to some other market driver would be some other restraint that you have found during your research.

Template 6: Key Market Drivers and Forecasts

Now that you know which are the prominent restraints to markets as mapped to the forces, you need a document that can also help you with its forecasts. This slide allows you to make and enlist forecasts according to the market research. The key market figures to be added in this slide can be showcased as well. You can also showcase the global market growth for a better understanding.

Template 7: Internet of Things Market Drivers

The Internet of Things is gaining huge popularity these days and proved to be beneficial for businesses. This slide allows you to showcase the relation of the market drivers with respect to the Internet of Things. The key IoT market drivers that you can add in this slide can be the commodity of technology, security, YouTube insights, digital transportation, global effects, location, the future of work, emails, social media, and so much more.

Template 8: Food Industry Market Drivers

If you are involved with the food industry, then this slide is helpful in showcasing major forces that drive the food industry. The slide allows you to represent the main attributes of the market growth in the food industry which is 4% per annum. Similarly, the major market driving force in this domain is the ever-changing tastes and preferences of the customers. Lastly, you can also showcase the food industry’s main market trend, which is the continuous innovations in food and beverages.

Template 9: Business and Technology Drivers and Restraints

In this innovative world of technology, changes are bound to happen. You can prepare your business in a way that can use the most out of technological advancements. This slide allows you to represent your research insights related to the market’s main driving forces, and their restraints, with respect to technology. You can showcase both the drivers and restraints in the business and the technological world. You can include aspects like the aging population, untapped markets, and more.

Template 10: Market Drivers and Restraints Template

Here’s another inclusive template that allows you to place the restraints and market drivers side by side. These drivers and restraints may or may not be related to one another. The restraints can give rise to factors like patent expiry of drugs and stringent government regulations toward approval of biosimilars. For the drivers part, you can add factors like the growing prevalence of ulcerative colitis disease and huge R&D and investment done by key players towards development and more.

Here’s a smart template that will allow you to showcase the entire marketing research process to your audience in a feasible manner.

Get Your Research's Worth  with Smart Representation

Undergoing thorough research is not sufficient enough. The research would go to waste if not used in a well-composed manner. The above template will help you align the facts with the format and make it easy for you to display and showcase the research, its implications, and findings in a way that’s beneficial for your business and informational for your audience.

Do you wish to enlighten your audience about the process you use for extensive market research? You can try the template offered here .

Market Research Powerpoint Presentation Slides with all 20 slides:

Use our Market Research Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

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Market research PowerPoint Presentation Templates and Google Slides

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Market Research Analysis Of Housing Sector Ppt PowerPoint Presentation Complete Deck With Slides

This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of seventy four slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready made presentation. Click the download button now.

Conducting Market Research To Identify Target Customer Trends Ppt PowerPoint Presentation Complete Deck With Slides

Using this ready-made PowerPoint slide, you can incorporate your own data to make an impact with your business innovation and clarity of goals. Use this brilliantly designed Conducting Market Research To Identify Target Customer Trends Ppt PowerPoint Presentation Complete Deck With Slides to showcase how ultimately all business concepts are related. This presentation template can also be used to record resource allocation in a visual form. The sixty eight Slide Conducting Market Research To Identify Target Customer Trends Ppt PowerPoint Presentation Complete Deck With Slides is suitable for all your business needs, where you need to make sure that all bases are covered. Download this PPT template now to start a journey on your chosen business, with customer satisfaction the key aim.

Comprehensive Market Research Guide Ppt PowerPoint Presentation Complete Deck With Slides

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Creating Positioning Techniques For Market Research Ppt PowerPoint Presentation Complete Deck With Slides

This Creating Positioning Techniques For Market Research Ppt PowerPoint Presentation Complete Deck With Slides is a primer on how to capitalize on business opportunities through planning, innovation, and market intelligence. The content-ready format of the complete deck will make your job as a decision maker a lot easier. Use this ready made PowerPoint Template to help you outline an extensive and legible plan to capture markets and grow your company on the right path, at an exponential pace. What is even more amazing is that this presentation is completely editable and 100 percent customizable. This sixty seven slide complete deck helps you impress a roomful of people with your expertise in business and even presentation. Craft such a professional and appealing presentation for that amazing recall value. Download now.

Market Research Assessment Of Target Market Requirements Ppt PowerPoint Presentation Complete Deck With Slides

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Market Research Report For Food And Beverages Industry Ppt PowerPoint Presentation Complete Deck With Slides

This complete deck acts as a great communication tool. It helps you in conveying your business message with personalized sets of graphics, icons etc. Comprising a set of fifty seven slides, this complete deck can help you persuade your audience. It also induces strategic thinking as it has been thoroughly researched and put together by our experts. Not only is it easily downloadable but also editable. The color, graphics, theme any component can be altered to fit your individual needs. So grab it now.

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Market Research Proposal Ppt PowerPoint Presentation Complete Deck With Slides

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Qualitative Market Research Study Proposal Ppt PowerPoint Presentation Complete Deck With Slides

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Market Research On Demand Proposal Ppt PowerPoint Presentation Complete Deck With Slides

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Service Proposal Template For Market Research Ppt PowerPoint Presentation Complete Deck With Slides

Induce strategic thinking by presenting this complete deck. Enthrall your audience by deploying this thought-provoking PPT deck. It can be downloaded in both standard and widescreen aspect ratios, thus making it a complete package to use and deploy. Convey your thoughts and actions using the twenty four slides presented in this complete deck. Additionally, feel free to alter its components like color, graphics, design, etc, to create a great first impression. Grab it now by clicking on the download button below.

Market Research Strategy Scorecard Example Ppt PowerPoint Presentation Complete Deck With Slides

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Market Research Project Ppt PowerPoint Presentation Complete With Slides

Improve your presentation delivery using this market research project ppt powerpoint presentation complete with slides. Support your business vision and objectives using this well-structured PPT deck. This template offers a great starting point for delivering beautifully designed presentations on the topic of your choice. Comprising twenty three this professionally designed template is all you need to host discussion and meetings with collaborators. Each slide is self-explanatory and equipped with high-quality graphics that can be adjusted to your needs. Therefore, you will face no difficulty in portraying your desired content using this PPT slideshow. This PowerPoint slideshow contains every important element that you need for a great pitch. It is not only editable but also available for immediate download and utilization. The color, font size, background, shapes everything can be modified to create your unique presentation layout. Therefore, download it now.

Sample Market Research And Analysis Report Ppt PowerPoint Presentation Complete Deck With Slides

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Market Research Steps Ppt PowerPoint Presentation Complete Deck With Slides

Boost your confidence and team morale with this well-structured Market Research Steps Ppt PowerPoint Presentation Complete Deck With Slides. This prefabricated set gives a voice to your presentation because of its well-researched content and graphics. Our experts have added all the components very carefully, thus helping you deliver great presentations with a single click. Not only that, it contains a set of twenty slides that are designed using the right visuals, graphics, etc. Various topics can be discussed, and effective brainstorming sessions can be conducted using the wide variety of slides added in this complete deck. Apart from this, our PPT design contains clear instructions to help you restructure your presentations and create multiple variations. The color, format, design anything can be modified as deemed fit by the user. Not only this, it is available for immediate download. So, grab it now.

Various Parts Of Puzzle Market Research Ppt PowerPoint Presentation Complete Deck

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Research Sampling Experiment Sample Market Secondary Research Ppt PowerPoint Presentation Complete Deck

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Digital Advertising Content Marketing Strategy Implement Research Ppt PowerPoint Presentation Complete Deck

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Companys Market Research Customers Competitors Technology Ppt PowerPoint Presentation Complete Deck

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Market Research Technique Consumer Ppt PowerPoint Presentation Complete Deck

Share a great deal of information on the topic by deploying this market research technique consumer ppt powerpoint presentation complete deck. Support your ideas and thought process with this prefabricated set. It includes a set of twelve slides, all fully modifiable and editable. Each slide can be restructured and induced with the information and content of your choice. You can add or remove large content boxes as well, to make this PPT slideshow more personalized. Its high-quality graphics and visuals help in presenting a well-coordinated pitch. This PPT template is also a resourceful tool to take visual cues from and implement the best ideas to help your business grow and expand. The main attraction of this well-formulated deck is that everything is editable, giving you the freedom to adjust it to your liking and choice. Changes can be made in the background and theme as well to deliver an outstanding pitch. Therefore, click on the download button now to gain full access to this multifunctional set.

Plan For Raising Money Business Market Research Ppt PowerPoint Presentation Complete Deck

If designing a presentation takes a lot of your time and resources and you are looking for a better alternative, then this plan for raising money business market research ppt powerpoint presentation complete deck is the right fit for you. This is a prefabricated set that can help you deliver a great presentation on the topic. All the twelve slides included in this sample template can be used to present a birds-eye view of the topic. These slides are also fully editable, giving you enough freedom to add specific details to make this layout more suited to your business setting. Apart from the content, all other elements like color, design, theme are also replaceable and editable. This helps in designing a variety of presentations with a single layout. Not only this, you can use this PPT design in formats like PDF, PNG, and JPG once downloaded. Therefore, without any further ado, download and utilize this sample presentation as per your liking.

Global Marketing Research Design Ppt PowerPoint Presentation Complete Deck With Slides

Share a great deal of information on the topic by deploying this global marketing research design ppt powerpoint presentation complete deck with slides. Support your ideas and thought process with this prefabricated set. It includes a set of twelve slides, all fully modifiable and editable. Each slide can be restructured and induced with the information and content of your choice. You can add or remove large content boxes as well, to make this PPT slideshow more personalized. Its high-quality graphics and visuals help in presenting a well-coordinated pitch. This PPT template is also a resourceful tool to take visual cues from and implement the best ideas to help your business grow and expand. The main attraction of this well-formulated deck is that everything is editable, giving you the freedom to adjust it to your liking and choice. Changes can be made in the background and theme as well to deliver an outstanding pitch. Therefore, click on the download button now to gain full access to this multifunctional set.

Quantitative Market Research Ppt PowerPoint Presentation Complete With Slides

If designing a presentation takes a lot of your time and resources and you are looking for a better alternative, then this Quantitative Market Research Ppt PowerPoint Presentation Complete With Slides is the right fit for you. This is a prefabricated set that can help you deliver a great presentation on the topic. All the tweleve slides included in this sample template can be used to present a birds-eye view of the topic. These slides are also fully editable, giving you enough freedom to add specific details to make this layout more suited to your business setting. Apart from the content, all other elements like color, design, theme are also replaceable and editable. This helps in designing a variety of presentations with a single layout. Not only this, you can use this PPT design in formats like PDF, PNG, and JPG once downloaded. Therefore, without any further ado, download and utilize this sample presentation as per your liking.

Scrum Team Market Research Ppt PowerPoint Presentation Complete Deck

If designing a presentation takes a lot of your time and resources and you are looking for a better alternative, then this scrum team market research ppt powerpoint presentation complete deck is the right fit for you. This is a prefabricated set that can help you deliver a great presentation on the topic. All the twelve slides included in this sample template can be used to present a birds-eye view of the topic. These slides are also fully editable, giving you enough freedom to add specific details to make this layout more suited to your business setting. Apart from the content, all other elements like color, design, theme are also replaceable and editable. This helps in designing a variety of presentations with a single layout. Not only this, you can use this PPT design in formats like PDF, PNG, and JPG once downloaded. Therefore, without any further ado, download and utilize this sample presentation as per your liking.

Specific Techniques Market Research Gear Ppt PowerPoint Presentation Complete Deck

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Positioning Firm In The Marketplace Position Media Vision Market Research Ppt PowerPoint Presentation Complete Deck

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Market Research And Statistics Ppt Sample Presentations

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Define Marketing Mix Research Distribution Ppt Slides

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Global Market Research Layout Ppt Slides

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International Marketing Research Powerpoint Slide Presentation Guidelines

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Industry Trends And Market Research Ppt Images Gallery

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Market Research Applications Ppt Background Designs

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Market Research Resources Template Ppt Slides Download

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Establish The Need For Marketing Research Example Of Ppt Presentation

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June 4, 2021

June 5, 2021

by tumpa singha ray

By bayaraaa, by ankita jhamb, by kirti jindal.

June 6, 2021

What is a Marketing Research Report and How to Write It?

Table of contents

To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here .

There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to answer.” And unfortunately, this is a rather common occurrence in market research reporting that most marketers would care to admit.

So, why do most market research reports fail to meet client expectations? Well, in most cases, because there is more emphasis on methodology and analytic techniques used to craft the report rather than relying on data visualization, creative story-telling, and outlining actionable direction/steps.

Now, our next big question is, how do you avoid your client’s dreaded deer-in-the-headlights reaction when presenting such a report? This blog post will answer this and much more, as we go through the following:

What Is a Market Research Report?

Why is market research important, differences between primary and secondary market research, types of market research, market research reports advantages and disadvantages, how to do market research, how to prepare a market research report: 5 steps, marketing research report templates, marketing research reports best practices, bring your market research reports a step further with databox.

The purpose of creating a market research report is to make calculated decisions about business ideas. Market research is done to evaluate the feasibility of a new product or service, through research conducted with potential consumers. The information obtained from conducting market research is then documented in a formal report that should contain the following details:

• The characteristics of your ideal customers
• You customers buying habits
• The value your product or service can bring to those customers
• A list of your top competitors

Every business aims to provide the best possible product or service at the lowest cost possible. Simply said, market research is important because it helps you understand your customers and determine whether the product or service that you are about to launch is worth the effort.

Here is an example of a customer complaint that may result in more detailed market research:

Suppose you sell widgets, and you want your widget business to succeed over the long term. Over the years, you have developed many different ways of making widgets. But a couple of years ago, a customer complained that your widgets were made of a cheap kind of foam that fell apart after six months. You didn’t think at the time that this was a major problem, but now you know it.

The customer is someone you really want to keep. So, you decide to research this complaint. You set up a focus group of people who use widgets and ask them what they think about the specific problem. After the conducted survey you’ll get a better picture of customer opinions, so you can either decide to make the changes regarding widget design or just let it go.

PRO TIP: How Well Are Your Marketing KPIs Performing?

Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. How much traffic and new contact conversions do you get? How many new contacts do you get from organic sessions? How are your email campaigns performing? How well are your landing pages converting? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.

Our Marketing Overview Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:

• Sessions . The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
• New Contacts from Sessions . How well is your campaign driving new contacts and customers?
• Marketing Performance KPIs . Tracking the number of MQLs, SQLs, New Contacts and similar will help you identify how your marketing efforts contribute to sales.
• Email Performance . Measure the success of your email campaigns from HubSpot. Keep an eye on your most important email marketing metrics such as number of sent emails, number of opened emails, open rate, email click-through rate, and more.
• Blog Posts and Landing Pages . How many people have viewed your blog recently? How well are your landing pages performing?

Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a plug-and-play Databox template that contains all the essential metrics for monitoring your leads. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot and Google Analytics 4 accounts with Databox. 

Step 3: Watch your dashboard populate in seconds.

Marketing research requires both primary and secondary market research. But what does that mean and what are the main differences?

Primary market research takes in information directly from customers, usually as participants in surveys. Usually, it is consisted of:

• Exploratory Primary Research – This type of research helps to identify possible problem areas, and it’s not focused on discovering specific information about customers. As with any research, exploratory primary research should be conducted carefully. Researchers need to craft an interviewing or surveying plan, and gather enough respondents to ensure reasonable levels of statistical reliability.
• Specific Primary Research – This type of research is one of the best ways to approach a problem because it relies on existing customer data. Specific research provides a deeper, more thorough understanding of the problem and its potential solutions. The greatest advantage of specific research is that it lets you explore a very specific question, and focus on a specific problem or an opportunity.

Secondary market research collects information from other sources such as databases, trend reports, market or government statistics, industry content, etc. We can divide secondary market research into 3 categories:

• Public market data – Public sources range from academic journals and government reports to tax returns and court documents. These sources aren’t always easy to find. Many are available only in print in libraries and archives. You have to look beyond search engines like Google to find public source documents.
• Commercial data – Those are typically created by specialized agencies like Pew, Gartner or Forrester. the research agencies are quite expensive, but they provide a lot of useful information.
• Internal data – Your organization’s databases are gold mines for market research. In the best cases, your salespeople can tell you what they think about customers. Your salespeople are your direct sources of information about the market. Don’t underestimate your internal data.

In general, primary research is more reliable than secondary research, because researchers have to interview people directly. But primary research is expensive and time-consuming. Secondary research can be quicker and less expensive.

There are plenty of ways to conduct marketing research reports. Mostly, the type of research done will depend on your goals. Here are some types of market research often conducted by marketers.

Focus Groups

Product/service use research, observation-based research, buyer persona research, market segmentation research, pricing research, competitive analysis research, customer satisfaction and loyalty research, brand awareness research, campaign research.

An interview is an interactive process of asking and answering questions and observing your respondent’s responses. Interviews are one of the most commonly used tools in market research . An interview allows an organization to observe, in detail, how its consumers interact with its products and services. It also allows an organization to address specific questions.

A focus group is a group of people who get together to discuss a particular topic. A moderator leads the discussion and takes notes. The main benefit of focus groups is that they are quick and easy to conduct. You can gather a group of carefully-selected people, give them a product to try out, and get their feedback within a few hours/days.

Product or service use research helps you obtain useful information about your product or service such as:

• What your current customers do with the product/service
• Which features of the product/service are particularly important to your customers
• What they dislike about the product/service
• What they would change about the product/service

Observation-based research helps you to observe your target audience interacting with your product or service. You will see the interactions and which aspects work well and which could be improved. The main point is to directly experience the feedback from your target audience’s point of view.

Personas are an essential sales tool. By knowing your buyers’ pain points and the challenges they face, you can create better content, target messaging, and campaigns for them. Buyer persona research is based on market research, and it’s built around data that describes your customers’ demographics, behaviors, motivations, and concerns. Sales reporting software can significantly help you develop buyer personas when you gain insights after you collected all information.

Market segmentation research is carried out to better understand existing and potential market segments. The objective is to determine how to target different market segments and how they differ from each other. The three most important steps in writing a market segmentation research report are:

• Defining the problem
• Determining the solution [and]
• Defining the market

Related : 9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

A price that is too high, or too low, can kill a business. And without good market research, you don’t really know what is a good price for your product. Pricing research helps you define your pricing strategy.

In a competitive analysis, you define your “competition” as any other entity that competes with you in your market, whether you’re selling a widget or a piece of real estate. With competitive analysis research, you can find out things like:

• Who your competitors are
• What they’ve done in the past
• What’s working well for them
• Their weaknesses
• How they’re positioned in the market
• How they market themselves
• What they’re doing that you’re not

Related : How to Do an SEO Competitive Analysis: A Step-by-Step Guide

In today’s marketplace, companies are increasingly focused on customer loyalty. What your customers want is your product, but, more importantly, they want it delivered with a service that exceeds their expectations. Successful companies listen to their customers and respond accordingly. That’s why customer satisfaction and loyalty research is a critical component of that basic equation.

Related : 11 Tactics for Effectively Measuring Your Customer Service ROI

Who you are, what you stand for, what you offer, what you believe in, and what your audience thinks of you is all wrapped up in brand. Brand awareness research tells what your target audience knows about your brand and what’s their experience like.

A campaign research report is a detailed account of how your marketing campaign performed. It includes all the elements that went into creating the campaign: planning, implementation, and measurement.

Here are some of the top advantages and disadvantages of doing market research and crafting market research reports.

• Identify business opportunities – A market research report can be used to analyze potential markets and new products. It can give information about customer needs, preferences, and attitudes. Also, it compare products and services.
• A clear understanding of your customers – A market report gives company’s marketing department an in-depth picture about customers’ needs and wants. This knowledge can be used to improve products, prices, and advertising.
• Mitigates risks – 30% of small businesses fail within the first two years. Why is this so? The answer is that entrepreneurs are risk takers. However, there are risks that could be avoided. A good marketing research will help you identify those risks and allow you to mitigate them.
• Clear data-driven insights – Market research encompasses a wide range of activities, from determining market size and segment to forecasting demand, and from identifying competitors to monitoring pricing. All of these are quantified and measurable which means that gives you a clear path for building unique decisions based on numbers.

Disadvantages

• It’s not cheap – Although market research can be done for as little as $500, large markets like the United States can run into millions of dollars. If a research is done for a specific product, the budget may be even much higher. The budget also depends on the quality of the research. The more expensive it is, the more time the research will take.
• Some insights could be false – For example, if you are conducting a survey, data may be inadequate or inaccurate because respondents can, well, simply be dishonest and lie.

Here are the essential steps you need to take when doing market research:

Define your buyer persona

Identify a persona group to engage, prepare research questions for your market research participants, list your primary competitors, summarize your findings.

The job of a marketing persona is to describe your ideal customer and to tell you what they want, what motivates them, what frustrates them, and what limits them. Finding out these things means you have a better chance of designing your products, services, marketing messages, and brand around real customers. There is no one right way to create a buyer persona, though.

For example, if you’re in an industry focused on education, you could include things like:

• Educational level
• Education background

It’s recommended that you create 3-5 buyer personas for your products, based on your ideal customer.

This should be a representative sample of your target customers so you can better understand their behavior. You want to find people who fit both your target personas and who represent the broader demographic of your market. People who recently made a purchase or purposefully decided not to make one are a good sample to start with.

The questions you use determine the quality of your results. Of course, the quality of your results also depends on the quality of your participants.

Don’t ask questions that imply a yes or no answer. Instead, use open questions. For example, if you are researching customers about yogurt products, you could ask them: „ What have you heard about yogurt ?” or “ What do you think of yogurt ?“.

Avoid questions that use numbers, such as “ How many times a week do you eat yogurt ?”

Avoid questions that suggest a set of mutually exclusive answers, such as “ Do you like yogurt for breakfast, lunch, or dinner ?”

Avoid questions that imply a scale, such as “ Do you like chocolate-flavored yogurt ?”

Market researchers sometimes call one company the top competitor, another middle competitor, and the third one small competitor. However you classify them, you want to identify at least three companies in each category. Now, for each business on your list, list its key characteristics. For example, if your business sells running shoes, a key characteristic might be the product’s quality.

Next, make a list of your small business’s competitive advantages. These include the unique qualities or features of your business that make it the best choice of customers for the products or services it offers. Make a list of these competitive advantages and list them next to the key characteristics you listed for your business.

You have just finished writing your marketing research report. Everything is out there quantified or qualified. You just have to sum it up and focus on the most important details that are going to make a big impact on your decisions. Clear summary leads to a winning strategy!

Related : How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

Here’s how to prepare a market research report in 5 simple steps:

Step 1: Cluster the data

Step 2: prepare an outline, step 3: mention the research methods, step 4: include visuals with narrative explanations, step 5: conclude the report with recommendations.

Your first step is to cluster all the available information into a manageable set. Clustering is the process of grouping information together in a way that emphasizes commonalities and minimizes differences. So, in market research, this will help to organize all the information you have about a product, service, or target market and identify your focus areas.

A marketing research report should be written so that other people can understand it:

• Include background information at the beginning to explain who your audience is and what problem you are trying to solve for them.
• In the body of the report, include a description of the methodology – Explain to the reader how your research was done, what was involved, and why you selected the methodology you used.
• Also in the body of the report, include the results of your market research. These may be quantitative or qualitative, but either way they should answer the questions you posed at the beginning.
• Include the executive summary – A summary of the entire report.

The market research methodology section includes details on the type of research, sample size, any limitations of the studies, research design, sample selection, data collection procedures, and statistical analyses used.

Visuals are an essential part of the presentation. Even the best-written text can be difficult to understand. Charts and graphs are easier to understand than text alone, and they help the reader see how the numbers fit the bigger picture.

But visuals are not the whole story. They are only one part of the presentation. Visuals are a cue for the reader. The narrative gives the story, not just the numbers.

Recommendations tend to follow logically from conclusions and are a response to a certain problem. The recommendation should always be relevant to the research rationale, that is, the recommendation should be based on the results of the research reported in the body of the report.

Now, let’s take a look at some dashboard reporting templates you could use to enhance your market research:

• Semrush (Position Tracking) Report

Brand Awareness Report

Sales pipeline performance report, customer success overview report, stripe (mrr & churn) report, semrush (position tracking) report template.

This free SEMRush dashboard template will help you monitor how your website’s search visibility on search engines evolves on a monthly basis. This dashboard contains all of the information you need to make changes and improve the ranking results of your business in Google Search.

This Brand Awareness Report will help you to get a sense of your brand awareness performance in Google Analytics, Google Organic Search, and Facebook. Use this dashboard to track brand awareness the same way you track other marketing campaigns.

Are your sales and marketing funnel healthy and growing? How is your sales and marketing funnel performing? What are the key conversion rates between your lifecycle stages? With a pipeline performance dashboard , you’ll get all of the answers quickly.

This Customer Success Overview Dashboard allows you to analyze how your customer service team’s responsiveness impacts your business. Use this dashboard to assess the correlation between your customer service performance and churn rate. 

This Stripe dashboard tracks your churn rate and MRR growth in real-time and shows you which customers (and how many of them) you have at any given point in time. All you have to do to get started is to connect your Stripe account.

As we said earlier, there are no strict rules when it comes to writing marketing research reports. On the other hand, you must find your focus if you want to write a report that will make a difference. Here are some best practices you should keep in mind when writing a research report.

• Objectives – The objective of a market research report is to define the problems, identify key issues, and suggest recommendations for further research. If you answer them successfully, you’re on the right way.
• Don’t worry about the format – Be creative. The report could be in a form of a PowerPoint presentation, Excel sheet, interactive dashboard or even a video. Use the format that best fits your audience, but make sure to make it easy to read.
• Include an executive summary, scorecard , or a dashboard – This is really important because time is money, and most people don’t have time to waste. So, how to put everything important in a short role? Address all of the objectives and put them in a graphic dashboard or scorecard. Also, you can write an executive summary template (heart of the report) that can be easily updated and read by managers or CEOs.
• Use storytelling –  A good story always makes a great point because it’s so memorable. Your research report results can double the effect with a catchy story.
• Keep it short – It’s not a secret that we are reading so little in the digital era. Use a lot of white space and bullet points. Too much text on a page means less focus for the reader.
• Be organized – Maintain the order of information. It’s important for the reader to navigate through the report easily. If they want to find some details or specific information it would be great to divide all sections with appropriate references.
• Methodological information – Methodological details could be boring. Include only the most important details that the reader needs to know to understand the big picture.
• Use images (or other visualizations) whenever you can – A good picture speaks for 1.000 words! If you can communicate the point visually, don’t hesitate to do it. It would be a lot easier for those who don’t like a lot of text to understand your results. But don’t push them where you can’t.
• Create readable graphs – The crown of marketing research reports is a comprehensive graph. Make sure to design precise and attractive graphs that will power up and round your story.
• Use the Appendix  – You can include all secondary information such as methodological details and other miscellaneous data in the Appendix at the end of the report.

Market research reports are all about presenting your data in an easy-to-understand way and making calculated decisions about business ideas. But this is something easier said than done.

When busy stakeholders and executives grab a report, they need something that will give them an idea of the results – the big picture that addresses company wide-business goals.

Can a PowerPoint presentation or a PDF report meet those expectations? Most likely not. But a dashboard can.

Keep in mind that even with the best market analysis in the world, your market research report won’t be actionable if you don’t present the data efficiently and in a way that everyone understands what the next steps are. Databox is your key ally in the matter.

Databox dashboards are designed to help you present your market research data with clarity – from identifying what is influencing your business, and understanding where your brand is situated in the market, to gauging the temperature of your niche or industry before a new product/service launch.

Present your research results with efficient, interactive dashboards now by signing up for a free trial .

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Research Report for Marketing

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Here's the sentence that you've heard thousands of times: marketing is a crucial aspect of any successful business. The thing is that... it's not a lie! Now, as for our template, we've tried to achieve a cool design to give your own market research reports a more unique look. As you can see in the thumbnails (check them out!), the variety of resources and layouts included is astonishing. With such a comprehensive work, it's no surprise that "marketing is a crucial aspect of any successul business" keeps being a true statement.

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Market Research Report Template

Creatively present your market research using this captivating report template..

Share groundbreaking market research with your audience with the help of Visme’s vibrant report template. Featuring a unique selection of high-res images, modern fonts and interactive data widgets, this template will help you showcase your market research in the best way possible.

Take things to the next level by adding characters, gestures and animations to this market research template and win over your audience.

• Change colors, fonts and more to fit your branding
• Access free, built-in design assets or upload your own
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Enhance your market research with this dazzling graphic or check out Visme’s unparalleled collection of report templates for further inspiration.

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7 Pages, 8.5” X 11” (US Letter) - Can also be customized to any desired dimension.

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Market Research Presentation Templates

Present your market research findings with confidence using our dynamic, free market research powerpoint templates and google slides themes. capture attention with professional designs, data-driven visuals, and persuasive layouts that convey the power of your research..

Free Market Research PowerPoint Templates and Google Slides Themes: Unlock Insights with Clarity

Market research is like a compass for businesses. It helps them navigate the vast ocean of consumer preferences, industry trends, and competitive landscapes. By understanding what customers want, companies can make informed decisions and set sail toward success.

Types of Market Research:

• Quantitative Research: Numbers, numbers, numbers! This type focuses on data—surveys, polls, and statistical analysis. It’s like counting the waves in the sea to predict the tide.
• Qualitative Research: Think interviews, focus groups, and observing behavior. It resembles delving into concealed treasures lying beneath the surface.

Why Market Research Presentations Matter?

Imagine a ship captain without a map. That’s how businesses feel without well-crafted presentations. Our slides turn complex data into clear visuals. They’re like lighthouses guiding decision-makers through stormy seas.

What We Offer in Our Market Research Presentation Templates Gallery?

We offer a wide range of slides covering various themes to meet your needs. Dive into data-driven insights with our market research slides, unravel research questions with PICO question templates, plot your course with market analysis visuals, simplify processes step by step with SIPOC diagrams, explore cultures through Ethnography slides, use research methodology slides as your compass for effective studies, innovate fearlessly with research and development process templates, and understand the boundaries of marketing research with our limitations slides.

Why Choose Our Slides?

Choose our slides because they look nice, with lots of colors that catch your eye, like colorful sails on a boat. You can easily change the pictures and write your own words in these 100% editable slides. Don’t worry about paying extra because our slides are royalty-free, and you can use them in different ways, like portrait and landscape. These free market research PPT templates are also available in multiple formats, like 4:3 and 16:9.

Who Can Use Them?

Our slides cater to a diverse range of individuals: from business professionals, including CEOs, managers, and decision-makers, to students who can chart their academic journey, researchers navigating the vast sea of knowledge, and creatives seeking to infuse their presentations with flair and creativity.

So, why are you waiting? Explore our market research templates today to make awesome presentations with ease!

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We're here to help you, what are market research powerpoint templates.

Market Research templates are the best presentation slides for any company to present reliable information, retain on top of current industry trends, and keep a competitive edge in the market.

How can I make a Research PowerPoint Template for a presentation?

These Research presentation templates can be developed and created more easily for experienced designers. If you're a beginner looking for some unique tips and tricks for creating templates, check out our PowerPoint tips and trick sites.

Who can use Research PowerPoint Templates?

These Research PowerPoint layouts are ideal presentation tools for business and marketing, and sales professionals to help present the current marketing trends through a presentation.

Where can I find free PPT Templates?

Free presentation themes are available on several websites. Choosing layouts with the best backgrounds, icons, and graphics is the most excellent part. Visit Slide Egg for the most creative and original PowerPoint templates for the most excellent PowerPoint design.

Why do we need to use Research PPT slides?

Using pre-made Research templates rather than creating ones from scratch can save you time. With the help of these pre-made slides, a presentation might easily be made in under a minute.

Help wanted: The long-term labor tightening trend by country

Explore the full report

Help wanted: Charting the challenge of tight labor markets in advanced economies zooms out to explore the trends, drivers, and implications of tightening labor markets across advanced economies.

We examined changes in aggregate labor supply and labor demand across eight of the largest advanced economies, using data on employment, unemployment, and job openings from 2010 to 2023. We also analyzed labor demand at the sector level in seven of these countries—data for Japan wasn’t available—to understand the impact of labor tightening on different industries.

Notwithstanding some recent softening, we found a long-term trend of labor market tightening in all economies. From 2010 to 2023, vacancies rose in all sectors, with the share of vacancies in healthcare and construction rising the most. Elevated labor market tightness resulted in unrealized output of 0.5 percent to 1.5 percent of GDP across economies in 2023, as businesses shortened hours of operation or turned down orders that they couldn’t fulfill due to a shortage of workers.

To achieve recent levels of economic growth, countries will need to increase productivity or expand labor force participation—and, in some cases, do both. While these overall trends hold across economies, there are important nuances at both the country and sector levels, so we offer a deeper look here.

Findings by country

Anu Madgavkar is an MGI partner based in New Jersey; Olivia White is a McKinsey senior partner and director of MGI based in San Francisco; Sven Smit is a McKinsey senior partner and chair of MGI based in Amsterdam; Chris Bradley is a McKinsey senior partner and director of MGI based in Sydney; Ryan Luby is a senior knowledge expert and associate partner based in New York; and Michael Neary is an engagement manager based in San Francisco.

The report was edited by Stephanie Strom, an MGI senior editor based in New York. The exhibits were designed by Chuck Burke, a senior editor of data visualization based in Chicago, and Richard Johnson, an executive editor of data visualization based in London.

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3Q 2024 Global PV Market Outlook

By Jenny Chase, Lead Analyst, Solar, BloombergNEF

The global PV industry is expected to install 592 gigawatts of modules this year, up 33% from the boom year of 2023. Low prices for modules are stimulating demand in new markets, but hurting manufacturers, who are competing intensely to maintain market share.

• The global PV build forecast is up 1% quarter-on-quarter, largely due to developments in India and Pakistan, with installations slower than previously expected in Japan and South Africa. Most of the established solar markets continue to build steadily.
• Polysilicon prices have fallen to $4.7/kg. That is below production cost for nearly all manufacturers. Firms are shutting down factories for maintenance, and we have reduced our estimate of 2024 polysilicon production to 1.96 million metric tons – still enough to make 900GW of modules.
• Module prices have dipped to $0.096 per Watt, the lowest level ever, while polysilicon at $4.7 per kilogram is below production cost. Most solar manufacturers are expected to report losses this year, their convertible bonds are showing signs of weakness, and some will not survive this cycle.

BNEF clients can access the full report here .

About BloombergNEF

BloombergNEF (BNEF) is a strategic research provider covering global commodity markets and the disruptive technologies driving the transition to a low-carbon economy. Our expert coverage assesses pathways for the power, transport, industry, buildings and agriculture sectors to adapt to the energy transition. We help commodity trading, corporate strategy, finance and policy professionals navigate change and generate opportunities.   Sign up for our free monthly newsletter →

Batteries Are the ‘Next Solar’ for Investors, Says KKR

Us is top climate-tech financier in 2024. china led last year, renewable fuel capacity shifts locations and technologies, ammonia supply outlook 2024: a clean takeover, unlocking agricultural carbon market opportunities, ‘big bets’ in energy targeted by the bezos’s $10 billion earth fund, net-zero window closing but still time to get on track, the cost of decarbonizing industry is high, but within reach.

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