COMMENTS

  1. Desk Research: Complete Guide & Best Practices

    My list of go-to tools for desk research includes: Google Analytics & Search Console - your own site's performance and visitor stats. Similarweb Digital Research Intelligence - uncover market, industry & competitor trends across web, mobile, and apps. Tableau - data visualization for presenting your findings.

  2. What Is Desk Research? Meaning, Methodology, Examples

    Examples of desk research methods include but are not limited to: Literature review. Analyze findings from various types of literature, including medical journals, studies, academic papers, books, articles, online publications, and government agencies. Competitor analysis.

  3. Desk Research 101: Definition, Methods, and Examples

    Desk research can be defined as a type of market/product research, where you collect data at your desk (metaphorically speaking) from existing sources to get initial ideas about your research topic. Desk research or secondary research is an essential process from a business's point of view. After all, secondary data sources are such an easy ...

  4. Market research: How to carry out desk research

    Step 2: Define your research plan. Specifying your objective was a first (big) step towards the success of your desk research. To complete the preparation phase, you now need to focus on the research method you will use, especially in terms of tools or supports. credits: Shutterstock.

  5. Desk Research: What it is, Tips & Examples

    Desk research is a type of research that is based on the material published in reports and similar documents that are available in public libraries, websites, data obtained from surveys already carried out, etc. Some organizations also store data that can be used for research purposes. It is a research method that involves the use of existing data.

  6. What is desk research: Definition, tips & examples

    Desk research is an essential part of any study, no matter the concept. Thanks to desk research, the researcher collects all available data to draw their own conclusions or support their research theory. It can be done using a number of source materials from books, reports, analyses, and entries.

  7. How to do desk research for tech products

    Craft a research plan: Outline your search terms, target sources, and timeline. Structure ensures efficiency and avoids information overload. Seek reliable sources: Prioritize credible and unbiased data that matches your problem/question. The above-mentioned sources for desk research can make a great starting point.

  8. What is Desk Research? Why it is Important for Business?

    Second is secondary research, which is data gathered from primary sources. Desk research, a different name for secondary research, is crucial for the majority of small enterprises and start-ups. Without having to generate the data in the initial stages, desk research allows businesses to take advantage of the concrete data of primary research.

  9. The Beginner's Guide to Desk Research

    In any other case, the five steps look like this: 1. Have an Objective. Photo by David Paschke on Unsplash. It may seem trivial, but this is the first step, and you can actually screw it up — big time. To be able to carry out proper desk research on your topic, you need to have an objective.

  10. Desk Research

    Desk research is a quick and cost-effective method for gathering information and data from available sources, such as the internet, libraries, or databases. ... Create a Research Plan. Outline a structured approach to conduct desk research, including specific sources to investigate, keywords to search for, and a timeline for completing the ...

  11. Mastering Desk Research: A Deep Dive into Business Success

    Written by Almohannad Alsbeai. Dedicated to driving growth through exceptional CX; fostering customer advocacy, continuous improvement, and a positive culture. Born & raised in Saudi Arabia ...

  12. What is desk research?

    Internal desk research is useful when you need to understand how your business is performing, how effective different processes are, and how you can improve them further. External desk research as its name suggests requires one to collect data from sources that are external to your company. Sources used in external desk research can generally ...

  13. Desk Research: Definition, Types, Application, Pros & Cons

    The main difference between primary research and desk research is the source of data. Primary research uses data that is collected directly from the respondents or participants of the study. Desk research uses data that is collected by someone else for a different purpose. Another key difference is the cost and time involved.

  14. 16 Useful Desk Research Sources and how to use them

    There is no point in reinventing the wheel, so desk research (or secondary market research) can be a useful tool in our armoury, particularly when you need to quickly get up to speed with a new topic. However, in this era of 'post truth' and fake news it's not easy to work out which information is reliable, or even relevant.

  15. Desk Research: How To Conduct Secondary Research Efficiently

    Desk Research is a method that explores data from existing documents and previous research — secondary data — to gather information over a ... Remember to have a plan B, too. For example, if ...

  16. How to conduct effective desk research for UX and service design?

    The best way to approach desk research is by being "bright-eyed and bushy-tailed.". Always go in with , be curious, and absorb as much information as you can. Learn everything you need to know about desk research in UX and service design, and how to conduct comparative, trend, and SWOT analysis.

  17. Before the Brief: How to do desk research

    Jan 28, 2020. --. I had such a good time explaining how to do observational research, that I thought I'd also take a moment to explain how to do secondary (a.k.a., "desk") research. In my ...

  18. Desk Research: How To Get Information For Next To Nothing

    Planning, Recording And Evaluating Desk Research. A plan is needed if the search for published data is to be efficient. A written plan is a big help, whether it is utilising library or online sources. ... The Financial Times, Business Research Centre, Fitzroy House, 13-17 Epworth Street, London EC2A 4DL Tel: 020 7970 0100;

  19. Desk-Based Research: Guide to Secondary Sources

    The goal of secondary research is to answer a research question by leveraging existing information and statistics. Some of the best sources for desk-based research include databases, official government sources, market and industry reports, company websites, and academic journals. On the other hand, primary research refers to collecting raw ...

  20. Conduct Market Research for Business Planning

    Market research helps assess a business idea's strengths and weaknesses. his research will serve as the basis for strategic marketing decisions, price positioning, and financial projections listed in the Financial Analysis section of your business plan. You can also use it to help your management team think through important decisions ...

  21. Desk Research

    Desk research can add value to your project at any stage; however, it has the greatest potential to add value at the beginning and end of the project. Initially, you can use desk research to get familiar with a domain, create your research design, form hypotheses, and inform session guides and surveys. Then, at the end of a project, use desk ...

  22. What is desk research?

    Fact check. Desk research is the quickest way to validate your assumptions and hypothesis. It helps you get a quick grasp about an industry, your competitors and even consumer behaviour and trends. You can even use desk research to build compelling arguments for your ideas easily without having to conduct full-blown focus group discussions.

  23. How to write an effective business plan

    A traditional business plan should include an executive summary, a business description, market research, a business structure, a products and services overview, a marketing plan, your financial ...

  24. 56% of Creative Employees Plan to Leave Their ...

    A new Working Not Working survey shows more than 56% of creative workers plan to leave their job within the next year. Working Not Working Inc., a Fiverr company (NYSE: FVRR) and a leading platform for creative talent discovery, has released findings from its first-ever (un)Happiness Survey, revealing a significant ... The survey's results ...

  25. The Biden Situation Shows Why All Small Businesses Need a Succession Plan

    Earn up to $750 bonus cash back Circle with letter I in it. Earn $350 when you spend $3,000 on purchases in the first three months and an additional $400 when you spend $6,000 on purchases in the ...

  26. Japan rivals Nissan and Honda will share EV components and AI research

    Nissan Chief Executive Makoto Uchida, left, and Honda Chief Executive Toshihiro Mibe shake hands during a joint news conference in Tokyo, Thursday, Aug. 1, 2024. Japanese automakers Nissan and Honda say they plan to share components for electric vehicles like batteries and jointly research software for autonomous driving. (Kyodo News via AP)

  27. What does science tell us about boxing's gender row?

    Research is shedding light on different chromosomal make-ups and what advantages they may bring to sport.

  28. Sustainability research efforts to focus on eight areas

    The Stanford Doerr School of Sustainability has selected eight interconnected "solution areas" in which to focus its research initiatives over the next decade, including climate, water, energy ...

  29. Bitcoin (BTC) Price Nears $60K as Crypto Bounce Accelerates ...

    A U.S. judge approved on Thursday that FTX and its sister trading firm Alameda Research will pay out $12.7 billion to creditors. Many hope that part of the funds will flow back to crypto markets ...

  30. Trade Desk Forecasts Quarterly Revenue Above Estimates on Strong Ad Demand

    Track elected officials, research health conditions, and find news you can use in politics, business, health, and education. ... Trade Desk — which has partnerships with retailers such as ...