sample business research report

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Blog Marketing 50+ Essential Business Report Examples with Templates

50+ Essential Business Report Examples with Templates

Written by: Sara McGuire May 29, 2023

Reports may not be the most exciting communication format. But they’re important.

To make smart decisions about budgeting, marketing strategies, product development and growth strategies, you can’t rely on gut feeling alone.

And if you’re trying to sway stakeholders, creating a report with a simple, elegant design and creative data visualizations is guaranteed to impress.

This guide will deliver the most essential business report templates you can edit with Venngage, plus design tips and best practices.

Top business report templates (click to jump ahead):

What is a business report?

• Annual reports
• Project status reports
• Budget reports
• Sales reports
• Marketing reports
• Case studies
• White papers
• How to create a business report in 6 steps
• What are the types of business reports
• Business report template FAQs

A business report is a document that delivers important information about a company’s performance, financial health, a particular project, or other aspects that influence its decision-making process. 

Business reports come in various formats, such as PowerPoint presentations and online dashboards, offering more than just traditional files and spreadsheets.

They are crucial for organizations as they provide vital details that guide decision-making for business owners and managers.

They act as GPS, highlighting essential aspects like customer satisfaction, operational efficiency, and financial figures. Business reports serve different audiences and purposes, delivering information in a clear and engaging format for both internal and external stakeholders.

Want a quick rundown of some of the business report templates in this blog? Check out this video tutorial:

1. Annual Report Templates

An annual report is an all-encompassing document that allows you to reflect on your company’s past year, including:

• Your company’s mission statement
• Your company’s growth (financially, product-wise, culture-wise)
• Your statement of income and cash flow
• Your various business segments
• Information about the company’s directors and executive officers
• Information about your company’s stock and dividends
• Wins and success stories

A lot of that sounds pretty dry, doesn’t it?

There’s actually a lot to be excited about in that list. You’re talking about how your company has grown, your wins (and maybe a few losses), and what’s on the horizon for the coming year.

You can bring that story to life in your annual report design  and we have business report samples to inspire you.

This annual business report example uses a variety of charts and unique sections like “program highlights” to tell the agency’s story:

Think about how you can represent your company visually:

• Are there photos you can include of your business in action?
• What fonts and colors reflect your business’s personality?
• Are there icons you can use to illustrate certain concepts?

The below annual report design uses an energizing orange and yellow color scheme and cute icons. The format is highly visual and modern. All this reflects a dynamic company that’s optimistic about the future.

This company annual report template uses a mountain motif to reflect the company’s ambitious goals. Take a look at how the different sections of the report (“Strategy”, “Finance” and “Performance”) are color-coded to make the report easier to scan:

In the business report example below, the sleek, modern design with bold color accents reflects design trends in the games industry, which would appeal to stakeholders.

The same design ideas can be applied to an annual report presentation.

Take this annual report presentation for a coffee shop company. The whole design reflects the coziness of a coffee shop, from the softly filtered photos to the old-fashioned font:

A few annual report best practices:

• Create an eye-catching cover for your report
• Tell your company’s story in your annual report design by using thematic visuals, like background images and icons
• Pick a decorative font for headers and pair it with a more minimalist font for body text
• Look for opportunities to visualize data using infographics , charts and pictograms

Related : Our blog post with 55+ annual report templates , plus design tips and best practices.

2. Project Status Report Templates

Communication is central in any project. Consultants, agencies and freelancers especially want to be as transparent as possible. That is why a project status report template is one of the business report examples we are sharing in the article.

A project status report is crucial for communicating updates on what you’ve accomplished and what’s still pending. It also helps you flag any issues, either current or on the horizon. This helps build trust with the client.

The project status report template below communicates key information in an easy-to-understand format.

The above template lets you alert the client if the project is:

• Suffering from budget or scope creep
• On track in terms of schedule
• Healthy or not i.e. milestones completed on schedule, issues resolved

You can add bullet points on the second page to quickly flag key issues that are impacting project success.

Related : Our post on how to write a project management plan .

Simple Project Status Report Templates

Avoid ad-hoc emails or meetings. Use a simple project status report template to present your latest work and keep everyone on the same page, without endless back and forth.

The project status report below would work well for weekly updates.

This progress report template lets you quickly provide an overview to busy stakeholders, who’ll be able to spot key project issues and progress at a glance.

Project Status Report Template PPT

Big updates might require consultants to communicate the status of a project in person. The below presentation template uses charts and data visualization to get your key points across immediately.

Clients or other stakeholders can see what’s been accomplished and when, while the last slide leaves room for what’s still pending.

A few project status report best practices:

• Include a summary of all important tasks currently in progress. If you have a weekly meeting with the client, this section will probably serve as the jumping-off point for your conversation.
• Stakeholders should be able to tell at a glance if the project is way off schedule or there are too many unresolved issues.
• Document all outstanding problems and concerns. It’s important to have a record in case you run into issues with the client later on.

Related : Our post with 30+  project plan examples plus design tips.

3. Budget Report Templates

Budget reports are like the GPS for your business finances, guiding you with a clear picture of where you are compared to where you planned to be. They show the actual expenses and revenues alongside your budgeted numbers, highlighting any detours or opportunities for savings. These reports are crucial because they help you make smart decisions, ensure you use resources wisely and pivot on strategy when needed.

A budget report typically breaks down:

• The different categories of your budget
• The last year or quarter’s spending for each category of your budget
• Areas where you may need to cut or increase spending
• Forecasts for the coming year or quarter

Business Monthly Expenses Template

A full budget report is a bit too dense to pass around a room during a meeting.

But, a visually engaging presentation or one-page summary, like the business report example below, is perfect for keeping your team and stakeholders up to speed.

You can provide an overview of the last period’s spending by category, and highlight the amount you saved or exceeded the budget by.

For example, take a look at this summary budget report slide that uses a thematic background image to make it more engaging:

A quick summary page is also the perfect opportunity to creatively visualize data.

While tables are certainly efficient for comparing amounts spent, you could also use a more unusual visual like a bubble chart. This is because unique visuals make memorable business report examples.

Forecast Budget Template

A forecast is an essential business report that shows where a business is headed financially. It’s not a plan for the future, but rather its current short-term direction.

Use this forecast template to project your businesses’ revenue, and take appropriate action.

A few budget report best practices:

• Clearly label the period the report covers (monthly, quarterly, yearly)
• Provide a brief description of each section of your report, to highlight important insights
• Use a table to compare amounts of money saved vs. spent
• Use bar charts, pie charts and bubble charts to visualize budget allotment
• Highlight important insights using contrasting colors, bold fonts and icons

4. Sales Report Templates

If you aren’t tracking your sales on a weekly, monthly, quarterly and yearly basis, it’s time to start.

Creating a sales report for different time periods can help you identify trends, as well as an opportunity for growth. Regularly reporting on your sales can also help your team stay focused on your goals.

What should be included in a sales report?

A sales report typically covers any of the following data:

• An overview of sales goals and whether or not those goals are being met
• Revenue and expenses
• Sales forecasts for the upcoming periods (month, quarter, year)
• Products and services that are selling the most and ones that are lagging
• Number of leads and conversion rates for a given period
• Any challenges or roadblocks

Weekly sales report template

Consider making  sales reporting  a segment of your weekly team meetings. You may want to provide a quick update for company-wide meetings and a more in-depth report for sales and marketing team meetings.

Here’s an example of what a quick weekly sales report could look like:

The slide simply covers the total sales for the week and compares them to previous weeks to highlight growth.

While this sales report presentation digs deeper into KPIs (key performance indicators) and conversions :

Monthly sales report template

For a monthly, quarterly or yearly sales report, you will probably want to go more in-depth into your metrics as you plan for upcoming periods.

That said, you don’t want to produce a 62-page text-heavy document no one will read. Surprise your client or boss with a fresh new way of doing things that are engaging and concise. You’ll differentiate yourself as an innovator.

For example, the following monthly sales report template uses a variety of charts and tables to keep the data fresh:

The below sales report template will help you visualize key sales metrics using pie charts, bar graphs and tables. The weighted text and icons help organize information in an easily digestible way.

Making your sales report easily accessible will help build your reputation as someone who’s transparent and trustworthy.

A few sales report best practices:

• Clearly identify the time period you are reporting on
• Use descriptive section headers and include descriptions for any charts or tables that need more clarification
• Provide context for readers, explain any major trends they should be aware of, any challenges your team encountered, and how the goals have been impacted
• Use line charts and bar graphs to show changes over time and highlight trends
• Emphasize key metrics in big, choose bold fonts (for example, the total sales for a given week)
• Use contrasting colors to emphasize keywords or one point on a graph

Related :  5 ways to host a more successful sales demo  by using images.

5. Digital Marketing Report Templates

If you’re a SaaS or e-commerce business, I don’t have to tell you how important digital marketing is. It’s the thing that can make or break many small businesses.

In order to scale and grow your business , it’s important to make informed, deliberate digital marketing decisions.

That means always looking for ways to improve your search rankings, grow your social media engagement, and optimize your ad campaigns.

A ‘ digital marketing report ‘ is a pretty broad term for a report that could be an overview of all your digital marketing channels or one particular channel.

A digital marketing report that covers all your main marketing channels  could include any (or all) of the following data:

• An overview of your current digital marketing strategy
• Your main marketing goals and whether or not they are being met
• An overview of your conversion metrics, including the number of leads, paid vs. organic leads, and your cost per conversion
• An overview of your traffic metrics, organized by channel
• An SEO overview, including any changes in rankings for target keywords
• An overview of PPC campaigns you’re running, including clickthrough rate, ROI and cost per click
• An overview of your social media channels, including engagement metrics and leads from specific channels

For example, take a look at this digital marketing report template that dedicates one page to each channel. Note how the company’s branding has also been incorporated into the design by using the brand’s colors and visuals that reflect the computer theme:

In a digital marketing report that focuses on one specific marketing channel, you will probably want to go more in-depth into each metric.

For example, in a social media report, you should cover:

• A comparison of your performance on specific social media channels like Facebook, Twitter and YouTube (you could try visualizing it with a  comparison infographic )
• Specific engagement metrics like impressions, clicks, subscriber count, likes and comments
• An overview of your followers, including demographic information like age, gender and profession
• Conversion metrics from each specific social media channel

The below social media report visualizes some of these key metrics.

As a consultant, you may be gifted in social media marketing but totally flummoxed by all things design. Look better than you are by using the above template. It’ll help you present your findings in a way that’s effective and professional, while still managing to be playful and engaging.

If you’re concerned about organizing information by channel, here’s an example of a social media marketing report presentation that uses colored columns to make it easy to scan for a specific channel’s metrics:

A few digital marketing report best practices:

• Provide an overview of the performance of all your channels, or a particular channel
• Organize your report by channel (“Organic Search”, “Social Media”, “PPC”) or by specific campaigns/projects
• If your report is long enough, include a table of content to make it easier for readers to navigate your report
• Use bar charts and tables to compare your performance on different marketing channels
• Use icons to emphasize key information and visualize different channels (for example, different social media networks)
• Try to communicate your information concisely and focus on only one topic per page or slide

Related : Our post on what is a marketing plan and how to write and design one for maximum effectiveness.

6. Competitor Analysis Templates

Get the attention of marketers with a competitor analysis report. The best reports show exactly what a company must face off (and beat) to be successful.

A competitor analysis report usually has the following sections:

• Product summary
• Competitor strengths and weaknesses
• Competitor strategies and objectives
• Outlook: is the market growing? Flat? Splintering into niche segments?

The following competitor analysis template neatly organizes these categories into compact sections and highlights important stats. Stakeholders can quickly compare them with their own company’s numbers and get an immediate sense of how they measure up.

Using a pre-designed competitor analysis template is also a great idea for consultants who want to set themselves apart from big consulting firms or boutiques. Visualizing data is a way to set yourself apart as numbers-focused, unique and innovative, as in this business report example.

A few competitor analysis report best practices:

• If you’re listing all competitors, add those entering the market in the next year as well as indirect competitors who sell to the same customers as yours.
• Find customer satisfaction surveys for competitors (usually carried out by trade press) and include their findings.
• Talk to the sales department to get a sense of the competitor’s customers.
• Do informal research on the competitor’s strengths and weaknesses. Talk to journalists who cover this specific industry. Don’t just rely on online information.

Related : Our post on how to create a competitor analysis report (with templates).

7. Case Study Templates

One of the business report examples on our list is the business case study. Though not a report exactly, a case study analyzes a particular aspect of a company or a situation it faced. A consultant may need to write one as part of a corporate training program they’re developing.

Case studies usually focus on one of these situations:

• Startup or early-stage venture
• Merger, joint venture, acquisition
• Market entry or expansion
• New project or product
• Pricing optimization
• Profitability
• Industry landscape
• Growth strategy

What makes case studies unique is how they tell a story. They include background information on the company, a protagonist or key players, the situation and outcomes.

The below case study template has plenty of space for this narrative while using icons and numbers to highlight key details.

Make sure to include a conclusion that contains your key findings. Why did the protagonist make the decisions she made? What were the outcomes? What can we learn from this? Circle back to the key question the case study raises and answer it.

Business case study template

Business case studies are usually teaching tools to show how real companies approached a particular scenario or problem. The case study usually reflects a business theory and demonstrates its real-life application.

For example, the following business case study template shows how a crafts retailer uses earned media to drive engagement-heavy traffic.

This is another version of the above case study. Notice the changes in branding in this business report example that sets it apart from the previous template.

Marketing case study template

Case studies are a powerful form of marketing as they show a potential customer how existing customers are already using your product or service to meet their goals.

For example, this social media marketing case study illustrates how Toy Crates used content marketing to radically increase their sales:

A few case study best practices:

• Outline any constraints and challenges the protagonist of the case study faced that affected her decision (such as a tight deadline).
• Attach supporting documentation, such as financial statements.
• Include an original title, such as “Design Thinking and Innovation at Apple.” The title should mention the company and the subject of the case study.

Related : Our post on how to write and design a case study .

8. Growth Strategy Templates

Setting goals for your business might seem easy in theory… but setting ambitious yet realistic goals can actually be quite challenging.

At Venngage, we follow these 5 steps to set our goals:

• Identifying and set high-level goals.
• Understand which inputs and outputs impact those goals.
• Run experiments to impact those inputs.
• Validate those experiments.
• Foster accountability for the results within the team.

For a more in-depth look at this process read our  growth strategy guide .

For example, if you’re a SaaS company, your high-level goals would probably be a specific number for revenue, a number of daily active users or employee count, like in the business report template below:

Once you’ve identified your high-level goals, the next step is to identify your OKRs (Objective Key Results), the metrics that impact your goals. Generally, you will probably want to break down your OKRs by channel.

So, if one of your goals is to hit a certain number of daily active users, your OKRs could be organized by:

• Acquisition OKRs, like organic traffic and paid traffic
• Conversion OKRs, like conversion rate
• Retention OKRs, like retention rate

Once you’ve identified your OKRs, you can come up with experiments to run that will impact those OKRs.

At Venngage, we use a weekly sprint to plan, execute and analyze our growth experiments. But I know other companies that use longer sprints, like two-week or month-long sprints.

Before you run an experiment, you should validate that it’s an experiment worth running. You can do that by identifying which goal it impacts, what resources the experiment will require, and how much effort you anticipate it will take to run the experiment.

This is the exact marketing sprint validator template that our marketing team uses when we schedule growth experiments:

After you’ve run a growth experiment, it’s extremely important to track your results.

At the end of every sprint, take a good chunk of time to analyze your experiments to see what learnings you can take from them. Then, classify an experiment as a “Winner” or “Loser” based on whether or not the results lined up with your hypothesis.

You can use your results from the sprint that just ended to inform your experiments in the upcoming print.

Here’s an example of a sprint release and results template that you could use. Note how each experiment is owned by a team member to foster accountability for the process and results:

A few growth strategy report best practices:

• Divide your growth strategy reports into color-coded columns based on goals, OKRs, or stages in a sprint
• Use icons like checkmarks and x’s to identify winning experiments and losing experiments
• Include brief descriptions on each template, to make it easy to understand
• Attribute each growth experiment to a team member, to foster accountability for the process and results
• Use your company colors, fonts and logo to maintain consistent branding across all of your communications

9. Market Research Report Templates

Even after you’ve launched your business, it’s a good idea to do regular market research. You can use your research to plan and refine your marketing strategies, to identify new prospective customers and product plan.

Market research generally involves gathering information about the needs, problems and wants of your customers. This research can help you come up with your customer personas and specific problems you want to solve with your product or service.

You can conduct market research in two ways:

• Qualitative research (calls, focus groups)
• Survey research

For example, many consultants struggle to get buy-in from various stakeholders. The boss may be constantly changing the scope of the project based on a whim, such as the latest article he’s scoured from the internet! Employees may be set in their ways and resistant to incorporate consultants into their workflow.

One way to get clients on board and build trust is to provide stats and research that support your recommendations.

Here’s a market research business report example that lays out the industry landscape and gives clear guidance on the way forward, all backed up by facts.

This cheerful, icon-heavy market research report should help energize reluctant stakeholders. Packaging new (and sometimes daunting) information in fresh ways can help break through resistance.

You may also want to look at competitor statistics and industry trends. This template includes a competitor case study, including website analytics, and a SWOT analysis :

When it comes to creating your market research report, you may want to do an in-depth overview of all of your market research. Or you may want to focus on one area of your research, such as your survey results.

Survey Report Template

This survey report template helps visualize your findings; the pictogram and chart make the findings easy to understand.

The one-slide market research report identifies the demographics of the survey participants. The report categorizes participants by their jobs, locations, and the topics that they find most engaging. Note how each persona is visualized using an icon:

This business report example highlights how you can give your team and stakeholders a quick overview of your main market and what topics they’re interested in.

One of the purposes of a market research report is to present any conclusions that you came to after analyzing the data.

These could be conclusions about who your target customers are, areas where you can expand your business, and customer needs that aren’t currently being met. The below business report example visualizes this data and also provides space to draw your own conclusions.

Here’s an example of a market research report template that emphasizes key findings in the larger text before providing supporting data:

A few market research report best practices:

• Use icons to illustrate your customer personas
• Use charts and graphs to compare demographic information like customer age, gender, location, and occupations
• Include the main conclusions you came from after analyzing your data
• If your market research report is long enough, include a table of contents
• Include a brief summary of your data collection methods , including the sample size

10. White Paper Templates

White papers are great tools to educate and persuade stakeholders. Consultants can also use them to improve their reputation vis-a-vis big consulting firms and boutique firms or use them as lead magnets  in Facebook ads etc.

As always, a polished design is much more likely to engage senior leaders or potential clients.

A business report template or consulting report template is the fastest way to produce something that’s both attractive and easy to understand.

The below consulting report example has a full page dedicated to visuals. It’s the perfect way to break up the text and let it breathe. It also reinforces the information.

Browse our library of thousands of professional images and stock photos to elevate your design or upload your own.

Our editor makes it simple to adapt any of our business and consulting report templates to your needs. Change the text, fonts, photos, icons, colors, anything you want.

The next business report template is perfect for marketers and marketing consultants. It has an inviting and fun (but still professional) cover page that quickly communicates the content marketing process using icons.

Venngage has an extensive library of thousands of custom, modern and diverse icons you can swap into the above consulting report example. For instance, you could add the Twitter or Facebook logo or a “thumbs up” icon.

Then, click on the template’s chart or graph (pages four and five) to add your own data.

Struggling with organizing information in your reports?  It’s important for consultants and marketers to find a way to communicate key takeaways, and not overwhelm your reader with data.

The below consulting report template uses filled text boxes and icons on the third page to highlight top findings.

Different-colored headers also help create a hierarchy of information and add more variety to the design.

A few white paper best practices:

• Create an eye-catching white paper cover page using a background in bold color, photos or icons.
• Add a key takeaways section, with a header and bullet points.
• Visualize data using charts and pictograms in order to highlight key data.
• Incorporate your branding into your white paper template (brand colors and logo).

Related : Our blog post with 20+  white paper examples  for even more templates and design tips.

11. Project Plan Templates

A project plan is the best way to keep a project on track.

But, showcasing the steps towards completing a project and showing how each step is actionable and measurable can be tough. 

This is especially difficult if you’re a consultant and you don’t have company templates to rely on.

The below  project plan template is a simple way to visualize what needs to happen, and when.

The above highly organized project plan template uses bar graphs, icons and color-coding to present information in an accessible way. Once you enter the editor, click on the bar graph to customize the schedule.

The project timeline below also uses icons and color-coding to organize information, though in a slightly different way.

Projects suffer when there’s confusion about deadlines and what’s required at each step. This timeline from a business report sample makes it crystal clear what tasks belong to what step and how long each step should take.

A timeline is a perfect way for your team or client to refer back to the project schedule without having to read through tons of text.

You can also revise your timeline as the project progresses to reflect changes in the schedule.

The below consulting report template has a more traditional format for a project plan. Still, like the timelines, this business report sample relies heavily on visuals to create an easily scannable and understandable project overview.

Scope creep is the enemy of any project’s success (and the bane of many consultant’s existence). That’s why it’s so important to define the project from the very beginning. The consulting report template above has a section to do just that.

Of course, projects change and evolve. The project report below will help you raise any issues as soon as they happen and present solutions. That way, stakeholders can make a decision before the project schedule is seriously derailed.

Check out our blog post with  15+ project plan templates  for even more examples and design tips.

A few project plan best practices:

• Plot your project schedule visually using a timeline.
• Use color to categorize tasks and milestones.
• Use icons to illustrate steps in a process.
• Insert charts to track the duration of each phase of a project.
• Pick a flexible template that you can update as the project progresses and things change.

Related : Our post on the four phases of the project life cycle .

12. Business Proposal Templates

A business proposal  is a document that presents your product or service as the solution to a client’s problem. The goal of a business proposal is to persuade a prospective client to buy your product or service. These proposals can be either solicited or unsolicited.

The contents of a business proposal report will vary depending on the problem. 

Typically, a business proposal will include these sections:

• Information about your company (mission, qualifications, competitive edge)
• A detailed description of your client’s problem 
• The cost of your product/service 
• The methodology of how you propose to solve the client’s problem
• A timeline of your approach to solving the problem

A few business report examples and design tips:

Create an engaging title page for your business proposal. Think of it as the cover of a book or a movie poster. This will be your prospective client’s first impression of your business.

Use a design that tells a story about your company’s mission and the people you serve. For example, the cover for this business proposal template shows a happy team working together:

Meanwhile, this simple business proposal example uses icons to illustrate what the company does. The motif is carried throughout the rest of the proposal design:

Use visuals to highlight the emotion behind the problem

Businesses are made up of people, and people are emotionally charged. When identifying the problem, use imagery to highlight the frustration, confusion, or dissatisfaction behind the problem. This will show empathy towards the people you’re proposing your solution to.

This business report sample page from a business proposal contrasts one image to illustrate the “problem” with a more cheerful image for the “solution”:

This marketing business proposal uses a variety of visuals like icons, bold typography and photos to tell a story:

Related : Our post on  consulting proposal templates or our guide to creating a business proposal .

How to create a business report in 6 steps?

Creating a business report can seem daunting, especially if you’ve never done it before. don’t let the word “business” intimidate you – these steps can be used for writing a report in any field!

Step 1: Define the purpose and scope of your report

Know the purpose of your report. Are you aiming to share the results of a project? Analyze performance? Recommend specific actions? Whatever the goal, keep it in mind as you go through the process. Also, consider the scope of your report. Decide what information you’ll be including, as well as what you can leave out.

Example: Let’s say your boss wants a report on your team’s sales performance during the last quarter. Your purpose might be to analyze the numbers and identify trends, areas for improvement, or opportunities for growth.

Step 2: Gather relevant data and information

Now that you know what you’re aiming for, it’s time to gather the information you’ll need. This might involve pulling data from internal systems, interviewing colleagues, or even conducting your research. Remember, the quality of your report depends on the accuracy and relevance of the information you provide, so double-check your sources and make sure you’ve got everything you need.

Example: For our sales performance report, you’ll need to collect data on product sales, individual and team performance, and any factors that may have influenced sales during the quarter.

Step 3: Organize your content

Next up is organizing all that information into a logical and easy-to-follow structure. This will depend on the specific requirements of your report, but some common components are an introduction, executive summary, main body, conclusion, and recommendations. A clear and logical structure helps readers easily understand and follow your report.

Example: In a sales performance report, you might start with an executive summary highlighting sales growth (or declines), outline individual team member’s performance, and then delve into a more detailed analysis of factors and trends.

Step 4: Write the report

When writing your report, start by developing a clear and concise writing style, avoiding jargon and buzzwords. Keep your audience in mind – make sure your report is easily digestible for your intended readers.

Example: When writing about sales performance, share facts and figures in simple terms that everyone can understand. Instead of saying, “Our sales team demonstrated a 12.3% compound annual growth rate,” say, “Our sales team increased their sales by 12.3% each year.”

Step 5: Add visual aids

To make your report more engaging and easier to understand, consider adding visual aids like graphs, charts, or images. These can help break up large blocks of text and highlight key findings or trends.

Example: For your sales performance report, you might create a bar chart showing sales growth over time or a pie chart displaying individual team members’ contributions.

Step 6: Review and refine

Last but not least, review your report. Does it achieve the purpose you set at the beginning? Are there any gaps in the information? Are there areas that could be clearer or more concise? Address any issues you find and refine your report until it meets your goals and is easy to understand for your target audience.

Example: In your sales performance report, if you find that you haven’t adequately explored the impact of a new product launch on sales, go back and add that analysis to provide a more comprehensive view.

What are the types of business reports?

Different types of business reports cater to various purposes, including monitoring performance, making decisions, and more, offering a range of options beyond standard reports.

1. Informational reports

The primary purpose of informational reports is, well, to inform. These reports provide all the nitty-gritty details of specific aspects of your business without any conclusions or opinions. 

Examples include daily sales reports, inventory levels, or even project updates. This is the essential “just the facts, ma’am” type of report you need to stay in the loop.

2. Analytical reports

Analytical reports give you a more in-depth look at the data to help you make decisions. These reports come with all the bells and whistles – charts, graphs, and recommendations based on thorough analysis. Analytical reports are what you whip out when you need to decide whether to invest in a new project, evaluate your marketing efforts, or diagnose challenges within the company. The goal of such a report is to help you make smarter decisions for the growth and development of your business.

3. Summaries & reviews:

If you’re a little short on time and need a quick overview of your business’s performance, summary reports are your best bet. These reports condense the crucial details from other reports at regular intervals (monthly, quarterly, or annually) and present them in a digestible format. 

4. Research reports

As the name suggests, these in-depth reports dig into specific topics or issues relevant to your business. Research reports are great when exploring new markets, considering new product development, or requiring a detailed evaluation of business practices. These reports act as guides for making major decisions that could significantly impact your company’s direction and success.

5. Progress reports

Let’s say you’ve got a fantastic project idea underway. You’ll need to keep track of every stage of it to ensure it’s smooth sailing ahead. Enter progress reports. They track the achievements, setbacks, and future plans of ongoing projects. These are essential for keeping everyone – from employees to investors – in the loop.

Business report template FAQs

1. what are the best practices for creating a business report.

You could open up Google doc, record your metrics and make a few points of analysis, send it to your team and call it a day. But is that the most effective way to report on your findings?

Many people may not even read those types of reports. Not to mention, a plain old report probably won’t impress stakeholders.

It’s important to brand yourself (and stand out from your competition). And then there’s the ever-important need to create buy-in from stakeholders and convince them of your recommendations.

That’s why it pays to make your reports as engaging as possible. That means visualizing data , processes , and concepts to make them easier to understand and more fun to look at, as you’ve seen from the business report examples in this post.

You can do that easily by getting started with a  business report template  or consulting report template .

There are two big reasons why it’s a good idea to create a highly visual business report:

• You will be able to organize, analyze and summarize your findings .
• You will be able to communicate your reports more effectively with your team, stakeholders and customers.

For example, the below business report template shows four different ways you can visualize information. It’s much more captivating and easily digested than a block of text.

And don’t worry about how time-consuming designing a report might be. If you start with a solid business report template, you can repurpose that template over and over again.

Use the template as a framework, then customize your information and design to fit your specific needs. Then, use a  chart tool  to convert cumbersome data into clear visuals.

Just like in the above business report sample, you’ll have a succinct, powerful (and polished) report that stakeholders can understand at a glance.

2. How do you design a business report template?

Incorporate your branding into the design

Part of building a strong brand is using consistent branding across all of your content, both internal and public-facing. You can incorporate your branding into your business report design by importing your logo and using your brand colors and fonts.

Our My Brand Kit feature automatically imports company logos and fonts from any website. You can then apply them to your design with one click.

Stick to only one topic per page or slide

When creating a report, it’s easy to try and cram a bunch of text onto one page. But then you run the risk of creating an impenetrable wall of text.

Instead, focus on only one topic per page or slide. If you find that even that makes your page look too cramped, then try breaking up your information into two pages or looking for ways to better summarize your information .

Put functionality first

When you’re designing a business report, you should look for opportunities to visualize data and creatively present information. That being said, the primary goal of your business report should still be to communicate information clearly.

Use design elements such as icons or fonts  in different sizes, weights and colors to highlight, emphasize and categorize information, not obscure it. If a page you’re working on looks cluttered or confusing, take another stab at it.

Remember that functionality comes first, and that includes using the right visuals for your information.

3. What is the best business report maker?

You can make a business report online using a number of tools. As we have mentioned, a great business report is visually appealing, includes icons, images, clear fonts, easy-to-understand charts and graphs, as well as being branded.

Venngage is the one-stop design solution when it comes to creating reports. The business report examples in this article highlight how easy it is to design a variety of reports for every type of organization and activity. Make design simple by using Venngage.

More business communication guides:

• The Ultimate Guide to Consulting Proposals (2024)
• 20+ White Paper Examples [Design Guide + White Paper Templates]

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

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How to Write a Business Report: A Step By Step Guide with Examples

Table of contents

To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here .

With so much experience under your belt, you already know a lot about business reporting.

So, we don’t want to waste your time pointing out the obvious because we know what you need.

Secrets. Tricks. Best practices.sales rep drilldown business report

The answer to how to write a mind-blowing business report that you don’t need to spend hours and days writing.

A business report that will immediately allow you to identify your strengths and weaknesses.

A report that’ll help you learn more about your business and do more accurate forecasting and planning for the future.

We believe we have just that right here.

With this comprehensive guide, you’ll create effective sales, analytical, and informative business reports (and business dashboards ) that will help you improve your strategies, achieve your goals, and grow your business.

So, let’s dive in.

What Is a Business Report?

Importance of creating business reports, types of business reports, what should be included in a business report, how to write a business report: an 11-step guide.

• Business Report Examples

Although there’s a variety of business reports that differ in many aspects, in short, a business report definition would be the following:

A business report is an informative document that contains important data such as facts, analyses, research findings, and statistics about a business with the goal to make this information accessible to people within a company.

Their main purpose is to facilitate the decision-making process related to the future of the business, as well as to maintain effective communication between people who create the reports and those they report to.

A good business report is concise and well-organized, looks professional, and displays the relevant data you can act on. The point is to reflect upon what you’ve achieved so far (typically, over the past month, quarter or year) and to use the data to create a new strategy or adjust the current one to reach even more business goals.

Business reports should be objective and based on the data. When stating the facts, people rely on numbers rather than giving descriptions. For instance, instead of saying “our conversion rate skyrocketed”, you would display the exact percentages that back up that claim.

Business reporting matters for several reasons, among which the most important ones are:

Recognizing Opportunities to Grow

Detecting issues and solving them quickly, evaluating a potential partner, having a paper trail, keeping things transparent for the stakeholders, setting new company goals.

In fact, over half of the companies that contributed to Databox’s state of business reporting research confirmed that regular monitoring and reporting brought them significant concrete benefits.

If you never look back at what you’ve achieved, you can’t figure out what you’ve done well and what you can leverage in the future for even better results.

When you analyze a specific aspect of your business over a specific time period and present the data you gathered in a report, you can detect an opportunity to grow more easily because you have all the information in one place and organized neatly.

Is it time to introduce new products or services? Is there a way to enhance your marketing strategy? Prepare a report. Can you optimize your finances? Write a financial business report . Whatever decision you need to make, it’s easier when you base it on a report.

Reports are essential for crisis management because they can introduce a sense of calmness into your team. Putting everything on paper makes it easier to encompass all the relevant information and when you know all the facts, you can make a more accurate and effective decision about what to do next.

Writing business reports regularly will also help you identify potential issues or risks and act timely to prevent damage and stop it from escalating. That’s why monthly reporting is better than doing it only once a year.

Having an insight into your finances , operations and other business aspects more regularly allows you to have better control over them and mitigate potential risks more effectively.

Different types of business reports may be accessible to the general public. And if they’re not, specific situations may require a company to send them over to the person requesting them. That may happen if you’re considering a partnership with another company. Before making the final decision, you should learn about their financial health as every partnership poses a certain risk for your finances and/or reputation. Will this decision be profitable?

Having an insight into a company’s business report helps you establish vital business relationships. And it goes the other way around – any potential partner can request that you pull a business report for them to see, so writing business reports can help you prove you’re a suitable business partner.

In business, and especially in large companies, it’s easy to misplace information when it’s communicated verbally. Having a written report about any aspect of your business doesn’t only prevent you from losing important data, but it also helps you keep records so you can return to them at any given moment and use them in the future.

That’s why it’s always good to have a paper trail of anything important you want to share with colleagues, managers, clients, or investors. Nowadays, of course, it doesn’t have to literally be a paper trail, since we keep the data in electronic form.

Writing business reports helps you keep things transparent for the stakeholders, which is the foundation of efficient communication between these two sides.

You typically need to report to different people – sometimes they’re your managers, sometimes they’re a client. But your company’s stakeholders will also require an insight into the performance of your business, and relying on reports will help you maintain favorable business relationships. A business report shows you clearly how your company is performing and there isn’t room for manipulation.

Once you set business goals and the KPIs that help you track your progress towards them, you should remember they’re not set in stone. From time to time, you’ll need to revisit your goals and critical metrics and determine whether they’re still relevant.

When you write a business report and go through it with your team members or managers, you have a chance to do just that and determine if you’re efficient in reaching your goals. Sometimes, new insights will come up while writing these reports and help you identify new objectives that may have emerged.

Depending on your goals and needs, you’ll be writing different types of business reports. Here are five basic types of business reports .

Informational Report

Analytical report, research report, explanatory report, progress report.

Informational reports provide you with strictly objective data without getting into the details, such as explaining why something happened or what the result may be – just pure facts.

An example of this type of business report is a statement where you describe a department within your company: the report contains the list of people working in this department, what their titles are, and what they’re responsible for.

Another example related to a company’s website could look like this Google Analytics website traffic engagement report . As we explained above, this report shows objective data without getting too much into the details, so in this case, just the most important website engagement metrics such as average session duration, bounce rate, sessions, sessions by channel, and so on. Overall, you can use this report to monitor your website traffic, see which keywords are most successful, or how many returning users you have, but without further, in-depth analysis.

Analytical reports help you understand the data you’ve collected and plan for the future based on these insights. You can’t make business decisions based on facts only, so analytical reports are crucial for the decision-making process.

This type of business report is commonly used for sales forecasting. For instance, if you write a report where you identify a drop or an increase in sales, you’ll want to find out why it happened. This HubSpot’s sales analytics report is a good example of what metrics should be included in such a report, like average revenue per new client or average time to close the deal. You can find more web analytics dashboard examples here.

From these business reports, you can find out if you will reach your goals by implementing your current strategy or if you need to make adjustments.

Research is critical when you’re about to introduce a change to your business. Whether it’s a new strategy or a new partner, you need an extensive report to have an overview of all important details. These reports usually analyze new target markets and competition, and contain a lot of statistical data.

While not the same, here is an example of an ecommerce dashboard that could help track each part of a campaign in detail, no matter whether you are launching a new product, testing a new strategy, and similar. Similar to a research report, it contains key data on your audience (target market), shows your top-selling products, conversion rate and more. If you are an online store owner who is using paid ads, you can rely on this report to monitor key online sales stats in line with Facebook Ads and Google Analytics. See more ecommerce dashboards here.

As you might guess from its name, you write the explanatory report when it’s necessary for you to explain a specific situation or a project you’ve done to your team members. It’s important to write this report in a way that everyone will be able to understand.

Explanatory reports include elements like research results, reasons and goals of the research, facts, methodology, and more. While not exactly an explanatory report, this example of a HubSpot marketing drilldown report is the closest thing to it, as it helps marketers drill into an individual landing page performance, and identify how good their best landing pages are at converting, or which ones have the best performance.

A progress report is actually an update for your manager or client – it informs them about where you stand at the moment and how things are going. It’s like a checkpoint on your way towards your goal.

These reports may be the least demanding to write since you don’t need to do comprehensive research before submitting them. You just need to sum up your progress up to the point when the report was requested. This business report may include your current results, the strategy you’re implementing, the obstacles you’ve come across, etc. If this is a marketing progress report you can use marketing report templates to provide a more comprehensive overview.

In many companies, progress reports are done on a weekly or even daily basis. Here is an example of a daily sales report from Databox. HubSpot users can rely on this sales rep drilldown business report to see how individual each sales rep is performing and measure performance against goals. Browse through all our KPI dashboards here.

What does a great business report look like? If you’re not sure what sections your report should have, you’ll learn what to include in the following lines.

Business Report Formatting

Different types of reports require different lengths and structures, so your business report format may depend on what elements your report needs to have. For example, progress reports are typically pretty simple, while analytical or explanatory reports are a different story.

However, most reports will start with a title and a table of contents, so the person reading the report knows what to expect. Then, add a summary and move on to the introduction. After you’ve written the body and the conclusion, don’t forget to include suggestions based on your findings that will help your team create an actionable plan as you move forward.

After that, list the references you used while creating the report, and attach any additional documents or images that can help the person reading the report understand it better.

This outline may vary depending on what kind of report you’re writing. Short business reports may not need a table of contents, and informative reports won’t contain any analyses. Also, less formal reports don’t need to follow a strict structure in every situation.

Business Report Contents

When it comes to the contents of your report, keep in mind the person who’s going to read it and try to balance between including all the relevant information, but not overwhelming the reader with too many details.

• The introduction to the report should state the reason why you’re writing it, and what its main goal is. Also, mention what methodology and reporting software you’ve used, if applicable.
• The body of the report is where you’ll expose all your key findings, explain your methodology, share the important data and statistics, and present your results and conclusion.
• The conclusion , similarly to the summary you’ll add at the beginning of the report, briefly singles out the most important points and findings of the report.

If you decide to include more sections like recommendations, this is where you’ll suggest the next steps your team or the company may want to take to improve the results or take advantage of them if they’re favorable.

PRO TIP: Are You Tracking the Right Metrics for Your SaaS Company?

As a SaaS business leader, there’s no shortage of metrics you could be monitoring, but the real question is, which metrics should you be paying most attention to? To monitor the health of your SaaS business, you want to identify any obstacles to growth and determine which elements of your growth strategy require improvements. To do that, you can track the following key metrics in a convenient dashboard with data from Profitwell:

• Recurring Revenue. See the portion of your company’s revenue that is expected to grow month-over-month.
• MRR overview. View the different contributions to and losses from MRR from different kinds of customer engagements.
• Customer overview . View the total number of clients your company has at any given point in time and the gains and losses from different customer transactions.
• Growth Overview . Summarize all of the different kinds of customer transactions and their impact on revenue growth.
• Churn overview. Measure the number and percentage of customers or subscribers you lost during a given time period.

If you want to track these in ProfitWell, you can do it easily by building a plug-and-play dashboard that takes your customer data from ProfitWell and automatically visualizes the right metrics to allow you to monitor your SaaS revenue performance at a glance.

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Profitwell account with Databox. 

Step 3: Watch your dashboard populate in seconds.

Note : Other than text, make sure you include images, graphs, charts, and tables. These elements will make your report more readable and illustrate your points.

Whether you’re writing a specific type of business report for the first time or you simply want to improve the quality of your reports, make sure you follow this comprehensive guide to writing an effective business report.

• Do Your Research
• Create an Outline
• Determine Formatting Guidelines
• Think of an Engaging Title
• Write the Introduction
• Divide the Body of the Report into Sections
• Choose Illustrations
• Conclude Effectively
• Gather Additional Documentation
• Add a Summary
• Proofread Your Work

Step 1: Do Your Research

A well-planned report is a job half done. That means you need to do research before you start writing: you need to know who you’re writing for and how much they know about the topic of your report. You need to explore the best business dashboard software and templates you can use for your report.

Also, if you believe you will need additional resources and documents to add in the appendix, you should do it during this phase of report writing.

Step 2: Create an Outline

Once you’ve gathered the resources, it’s time to plan the report. Before you start writing, create an outline that will help you stick to the right structure. A business report is complex writing in which you can get lost very easily if you don’t have a clear plan.

Moreover, the report shouldn’t be complicated to read, so sticking to a plan will allow you to keep it concise and clear, without straying from the topic.

Step 3: Determine Formatting Guidelines

Most companies have their in-house formatting that every official document has to follow. If you’re not sure if such rules exist in your company, it’s time you checked with your managers.

If there arent’ any guidelines regarding formatting, make sure you set your own rules to make the report look professional. Choose a simple and readable format and make sure it supports all the symbols you may need to use in the report. Set up proper headings, spacing, and all the other elements you may need in Word or Google Docs.

Pro tip: Google Docs may be easier to share with people who are supposed to read your business report.

Step 4: Think of an Engaging Title

Even if you’re writing a formal business report, the title should be clear and engaging. Reports are typically considered dull as they’re a part of official business documentation, but there’s no reason why you can’t make them interesting to read. Your title should suit the report topic and be in different font size so the reader can recognize it’s a title. Underneath the title, you should add the name of the author of the report.

Step 5: Write the Introduction

A good introductory paragraph for a business report should explain to the reader why you’ve written the report. Use the introduction to provide a bit of background on the report’s topic and mention the past results if there’s been a significant improvement since your last report.

Step 6: Divide the Body of the Report into Sections

As this will be the most comprehensive part of your report, make sure you separate the data into logical sections. Your report is supposed to tell a story about your business, and these sections (such as methodology, hypothesis, survey, findings, and more) will help the data look well-organized and easy to read.

Step 7: Choose Illustrations

Of course, each of these sections should be followed with charts, graphs, tables, or other illustrations that help you make a point. Survey results are typically best displayed in pie charts and graphs, and these enable the reader to visualize the data better. From the formatting point of view, breaking the long text sections with illustrations makes the report more readable.

Pro tip: Using centralized dashboard solutions like Databox can bring your reporting game to the next level. Sign up for a forever-free trial now to see how you can use Databox to track and visualize performance easier than ever before .

Step 8: Conclude Effectively

Finish your report with a to-the-point conclusion that will highlight all the main data from the report. Make sure it’s not too long, as it’s supposed to be a summary of the body of the report. In case you don’t want to add a specific section for recommendations, this is where you can include them, along with your assessments.

Step 9: Gather Additional Documentation

If you’ve determined what additional documents, images, surveys, or other attachments you may need for your report, now is the time to collect them. Request access to those you may not be able to get on time, so you have everything you need by the deadline. Copy the documents you can use in the original form, and scan the documents you need in electronic format.

Step 10: Add a Summary

The summary is usually at the top of the report, but it’s actually something you should write after your report is completed. Only then will you know exactly what your most relevant information and findings are, so you can include them in this brief paragraph that summarizes your report’s main points.

The summary should tell the reader about the objective of the report, the methodology used, and even mention some of the key findings and conclusions.

Step 11: Proofread Your Work

It may seem like common sense, but this final step of the process is often overlooked. Proofreading your work is how you make sure your report will look professional because errors can ruin the overall impression the reader will form about your work, no matter how great the report is.

Look for any spelling or grammatical mistakes you can fix, and if you’re not sure about specific expressions or terminology, use Google to double-check it. Make sure your writing is to-the-point and clear, especially if you’re writing for people who may not know the industry so well. Also, double-check the facts and numbers you’ve included in the report before you send it out or start your reporting meeting.

Business Report Examples (with Ready-to-Use Templates)

Here, we’re sharing a few business reporting examples that you can copy, along with ready-to-use and free-to-download templates. If you don’t know where to start and what to include in different types of business reports, these business report examples are a great way to get started or at least get some inspiration to create yours.

Activity Report Example

Annual report example, project status report example, financial report example, sales report example, marketing report example.

Note : Each of the business report templates shared below can be customized to fit your individual needs with our DIY Dashboard Designer . No coding or design skills are necessary.

For reporting on sales activity, HubSpot users can rely this streamlined sales activity report that includes key sales metrics, such as calls, meetings, or emails logged by owner. This way, you can easily track the number of calls, meetings, and emails for each sales rep and identify potential leaks in your sales funnel. Check all our sales team activity dashboards here. Or if you are looking for dashboards that track general sales performance, browse through all Databox sales dashboards here.

If you’re preparing for annual reporting, you will benefit from choosing this HubSpot annual performance report . It contains all the relevant metrics, such as email and landing page performance, new contacts, top blog posts by page views, and more. See all our performance dashboard templates here.

Project status reports can be very similar to progress reports. If you’re in need of one of those, here’s an example of a Project overview dashboard from Harvest that shows that can help you create simple, but well-organized report based on metrics that matter: hours tracked, billable hours, billable amount split by team members., and more. Check out more project management dashboard templates we offer here.

Are you creating a financial report? You will find this QuickBooks + HubSpot integration a great choice for a financial performance dashboard that makes creating a report simple. This dashboard focuses on the essential financial report

ting metrics and answers all your revenue-related questions. See all Databox financial dashboards here.

If you’re tracking your sales team’s monthly performance, this sales report template will help you prepare an outstanding report. Check out all the vital productivity KPIs, track your progress towards your goals, and understand well how your current sales pipeline is performing. See all sales performance dashboards we have available here.

Marketing reports can be easily prepared by using this monthly marketing report template . With HubSpot’s reporting, you can determine where your website traffic is coming from, how your landing pages and specific blog posts are performing, and how successful your email campaigns are. Browse all Databox marketing dashboards or marketing report examples here.

Create a Professional Business Report in No Time with Databox

Does creating a business report still sound like a daunting task? It doesn’t have to be with Databox.

In times when we’re all trying to save our time and energy for things that matter rather than scattering valuable resources on tedious, repetitive tasks, it’s critical to optimize your business process. And we want to help you do just that.

Using a business reporting dashboard enables you to track data from all the different tools you’re using – but in one place. With Databox, you can monitor and report on performance in a single dashboard that is optimized for all your favorite devices and you can create streamlined and beautiful dashboards even if you are not that tech-savvy. (no coding or design skills are required).

Automating business reporting has never been easier. And with Databox, you can do exactly that in just a few clicks. Sign up now and get your first 3 business dashboards for free.

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A Message From Our CEO

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Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

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How to Write a Formal Business Report (Template and Examples)

Formal business reports are official documents that guide and inform stakeholders. These reports are valuable tools when solving company problems or making decisions. 

You should be clear and include all relevant information to make your report useful in decision-making and problem-solving. 

Here are five steps for writing a formal business report:

• Define the purpose and intended audience
• Gather and analyze data
• Create an outline
• Draft the business report
• Revise and format your report

Keep reading to get valuable details under every step and learn to segment your report.

But first, let’s delve deep into formal business reports, the different types, and what differentiates them. We’ll also discuss the elements of a business report and cover valuable tips to perfect your writing skills.

Let’s get started!

Understanding formal business reports

Business reports provide an analysis of the current performance of a business and offer recommended actions to improve operations. A formal business report should include detailed data, analysis, conclusions, and recommendations.

What is a formal and informal business report?

A formal business report is a detailed and organized document that provides information about a specific topic, like research findings, market trends, or a financial situation. It usually includes conclusions based on data collected during the research process. 

Formal business reports can present complicated topics in an easy-to-understand format, allowing company executives to make informed decisions. A formal report typically includes an introduction, a body of information, and a conclusion. It should consist of accurate data and reliable sources and be written formally with proper grammar and spelling.

An informal business report does not follow traditional, formal reports’ formal structure and layout. Instead, it is written in an easy-to-understand language and typically includes summaries of key points, along with recommendations or suggestions for further action. 

Unlike formal reports, informal business reports do not need to be approved by higher management and can be sent directly to the intended recipient. Businesses often use informal reports to quickly provide updates or summaries of projects, data, or other important information. They are also commonly used when sharing ideas, solutions, or findings that don’t necessarily require a formal response from the receiver. 

While informal reports may need more depth and detail than formal reports, they can still communicate important information concisely and clearly. 

Types of formal business reports

Formal business reports include different types that may be used to present data, analyze performance, or make recommendations. Examples of formal business reports include annual, research, feasibility, and marketing research reports. 

Feasibility Reports

A feasibility report is an analytical document that outlines whether an activity or project has the potential to be successful. It includes cost estimates, expected outcomes, and other factors affecting the project’s success.

Business Plans 

A business plan is a formal outline of a company’s objectives and strategies for achieving them. It is used to obtain financing, attract investors, and set goals for the company. 

Business plans typically include sections on market analysis, organizational structure, competitive analysis, product or service description, financial projections, marketing strategies, and tactics.

Progress Reports

A progress report is a document that details the current status of a project or activity. It outlines the progress made, challenges encountered, and a timeline for when the project should be completed.

Financial Reports

Financial reports provide information about the company’s financial performance over some time. They include income statements, balance sheets, and cash flow statements.

A proposal is a document that outlines how an organization, company, or individual intends to complete a project. It usually includes information such as the purpose of the project, expected outcomes, methods, and associated costs. For example, businesses may use proposals to solicit funding from investors or government agencies.

Market Research Reports

A market research report is a document that provides information about customer needs and competitor activities to develop strategies for the organization. They typically include data on consumer preferences, product demand, market trends, and other relevant factors.

Risk Reports

A risk report is a document that details the potential risks associated with a specific activity or investment. It outlines possible losses and considers how they could affect an organization’s operations. Risk reports may also include measures the organization can take to mitigate losses and recommendations for further actions.

Technical Reports

Technical reports are documents that explain the results of a technical project or investigation in detail. They are used to document the findings of a project and provide a record that can be used as reference material. 

Technical reports typically include sections on research methods, results, conclusions, recommendations, and implementation plans. 

What are the key differences between writing a business report and writing an academic report?

Business reports inform a decision or provide direction in the form of recommendations. They may include factual data and analysis but are often practical and focus on the actionable steps needed to achieve a goal. 

Academic reports take a more analytical approach, emphasizing research and thought-provoking discussions that examine different points of view. 

Sources used

When writing business reports, only use real-world sources such as government reports. But when writing academic reports, you may cite theoretical works . 

Conciseness

When writing business reports, use concise points with stakeholders in mind . As for academic reports, you may use technical terms and lengthy explanations to support a point. 

Academic reports are often longer and more detailed than business reports and may also include recommendations but with a focus on developing new strategies or ideas.

When writing a business report, adhere to the following structure: cover page, table of contents, list of figures, executive summary, introduction, body, conclusion, and recommendations. 

But when writing an academic report, follow the structure: introduction, literature review, methods, results, discussion, and conclusion.

The purpose of both types of reports is to provide information that is useful and relevant to the target audience. So keep the audience in mind when writing a report; what information do they need to know? How will it help them make decisions or understand a concept better? 

Elements of a formal business report

An excellent formal business report organizes information into these sections: 

• Table of contents
• List of Figures
• Executive summary
• Introduction
• Recommendation

1. Title page

The title page indicates the company name (and logo), the author’s and readers’ names and positions, and the date.

2. Table of contents

The table of contents lists the sections of a report with their page number and helps jump to a specific title. 

3. List of Figures

The list mentions every chart or diagram included in the report and its page number for easy navigation. 

4. Executive summary

The executive summary briefly overviews the report’s key points, findings, and conclusions. It helps readers to understand the report’s data without reading the entire document. Therefore, this section should be the last to write since the facts in the report will form the executive summary. 

5. Introduction

The introduction outlines the research objectives and methods used to generate data for analysis. It sets the stage for what follows. Unlike the executive summary, it does not mention any conclusion or recommendation. 

The body contains an in-depth review of the research results and their implications. It may include an analysis of trends, correlations, pictorial evidence, and other data supporting the report’s conclusions.  

7. Conclusion 

The conclusion summarizes the data discussed in the body . It is a brief sentence that takes around three to six sentences. 

8. Recommendation

The recommendation suggests an action based on the facts presented in the report. It outlines steps or policy changes necessary to solve a problem.

9. Appendix

The appendix contains information that supports your report but would be distracting if you included it in the body. This information may consist of raw data, charts, transcripts, and surveys used for analysis or any additional resources used in the research process. You may also include acronyms used in the report.

10. References/Bibliography

This section consists of all references you used in your report. Citations protect you from plagiarism and give credit to your sources. You can write citations in APA, MLA, and Chicago styles , depending on the style of your formal report. 

11. Glossary

The glossary is where you define all technical terms used in the report. Use an asterisk next to words you will describe in the glossary to indicate that the reader should check the glossary for a definition. 

How to write a formal business report step-by-step

When writing a formal business report, start by defining the purpose of the report and the intended audience. You then gather data and analyze it before writing the report. Finally, write the report and revise it accordingly.

1. Define the purpose and intended audience

Why are you writing the report? Consider what information you need to include and who will read the report. This will help you structure your document correctly and provide relevant information. 

Defining your target audience will help you tailor the language used and choose relevant information to include in the report.

2. Gather and analyze the data

Collect all data relevant to achieving the goal of your report. This should include quantitative and qualitative data, such as customer satisfaction surveys, case studies, performance metrics, or feedback from stakeholders.

Once you have collected all of your data, analyze it and identify any trends or patterns that may be useful in writing the report. You can use various tools and techniques like statistical analysis , gap analysis , or cause-and-effect diagrams .

3. Create an outline

An outline will help you organize your research data, stay on topic, and avoid including unrelated information under a particular title. Besides having a section of each formal business report element above, outline your key points, headings, and subheadings. 

Use self-explanatory headings, for example, “ Impact of expanding market share. ”

3. Draft the report

Organize the data you collected during research into the draft report. Start by introducing the topic, providing background information, and the report’s objectives. Then include each of the main points you want to discuss, supported by evidence from the research data.

Have the relevant elements mentioned above and write adequate information under each section. The draft does not have to be perfect; you just need to organize the data roughly. 

4. Revise and format your report

After completing your draft, proofread and edit it to remove irrelevant data or add forgotten information. Make sure everything looks good, including the formatting. It also helps to share the business report with someone who can review it and propose necessary changes. Once everything is settled, share the report with your intended audience.

Tips for writing a formal business report

When writing a formal report, use data and evidence to support your argument, add visuals, use consistent fonts and headings, and highlight important information. You should also use clear language that is easy to understand, considering the audience’s background knowledge.

1. Only use credible sources

Credible sources strengthen your report because they are factual, unbiased, and reliable. To identify a credible source, look out for the following markers. 

• The source’s author should be an expert in their field.
• The information in the source should be up-to-date. 
• The source should include evidence. The author should not have their opinions or speculations.
• A credible source is peer-reviewed by other experts in the field. 

2. Use diagrams in formal business reports

Use diagrams like graphs and charts to illustrate relationships between ideas. They are more engaging, easier to understand, and they capture your audience’s attention. 

Mind that you don’t clutter your diagrams with too much information. Excess detail will confuse your readers. 

Achieve simplicity by:

• Removing backgrounds that cause distractions.
• Removing or lightening gridlines. Gridlines clutter diagrams. 
• Reduce the number of colors you use. Only use color on crucial data in the diagram. 
• Instead of adding every tiny detail, use symbols and have a key. The key explains what each symbol, figure, or line represents. 

3. Use a consistent format

A consistent format makes it easy to follow your report. Keep the format headings and subheadings uniform throughout your report. And make your page margins and font styles consistent. 

4. Use bold fonts to highlight  

Bold fonts stand out against regular text to draw focus on essential data and make it easier to skim through the report. Use bolding sparingly; otherwise, the effect of highlighting will not work.

Formal business report template

A formal business report template will save both time and energy by providing a framework that simplifies the process of assembling data into a comprehensive document.  

Check out this collection of editable business report templates to find one that works for you.

Final Thoughts: Formal Business Report

Formal business reports are essential tools for any business. An excellent report drives company decisions and recommends solutions to company problems. Writing one may be challenging, but this guide gives you a clear pathway to ease the process. 

Remember to use visual aids and credible sources to fortify your report. Organize data into the above sections, and use the discussed tips to write your business report like a pro!

You may also like:

• How to Write a Resignation Letter for a Better Opportunity [Samples + Template Included]
• Bullet Form Examples: How to Use Bullet Points Effectively
• How to Write a Subject Line for Job Applications [+Samples]

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• Educators' guide
• Writing a business research report

This video explains how to write a business report for postgraduate level students. It covers the introduction, report structure and organisation, writing the report, and business writing.

Introduction

[slide 1: Topic slide]

[slide 2: Outline]

Description:

Sitting at the centre of the screen is: “What am I going to be learning today?” The following four words animate in:

- Introduction

- Report structure and organization

- Writing the report

- Business writing

This resource covers three important features of the writing required for a successful business research report. Following this brief introduction, the second section covers report structure with a focus on suitable ways

to organize content. The third section outlines the features of persuasive writing. And the final section provides tips for strong effective business writing.

[slide 3: What is a business research report?]

A checklist of items that make up a research report:

- Formulates a research

- Reports on research findings

- Recommends actions to achieve desirable outcomes

And is written in a

- Business report format

- Professional business writing style

This assignment provides you with the opportunity to research and write a real workplace report. It will inform the client of important aspects of their research brief. It will also provide recommendations to achieve desirable outcomes. The report will be presented as a written business proposal and as a presentation. This assignment requires a transition from academic writing to professional business writing. A business research report is written in a professional business style that differs from academic writing.

Report structure and organization

[slide 4: Topic slide]

[slide 5: Linear text structure]

[Graphic] Three babushka dolls representing each of the following:

- Whole text

- Paragraph

Overall, reports have a highly structured linear form with a beginning, middle and an end. This is repeated at the section level and the paragraph level.

[slide 6: Part: 1 - Organising content]

A report structure should be broken down into sections, having a beginning, middle and end. An example of this is:

- Executive summary

- Research question

- Problem, context and literature

- Methodology, approach and limitations

- Discussion and data analysis

- Implications (benefits and limitations)

- Recommendation and conclusion

- Considerations of policy adjustments and recommendations for further research

- References

A numbering system is used for the table of contents, and within them a broad example of a research page appears. Here it emphasizes the use of TEEL, and how each paragraph should be linked with one another.

Reports are structured using sections that are clearly organized and use a numbering system. Paragraphs within the sections should be well structured

and ideas should be linked between paragraphs.

[slide 7: Part: 2 - Organising content]

An example of going from general to specific.

- Current trend for businesses to outsource non-core activities

- Increase in demand for Facilities Management (FM) services

- More integrated and strategic approach to providing FM services

- Business now delivers a range of services through a single contract. These include…

General to specific is a useful strategy for organising content in business writing. This is particularly helpful for giving background or an overview.

[slide 8: Report sections]

[Text] We will now go through each of the report sections in detail:

Example. Report structure and headings.

- Report title and authors names

- Recommendations and conclusions

- Consideration of policy adjustments and recommendation for further research

No narration.

[slide 9: Executive summary]

- Briefly summarise the whole report in a logical order

- Outlines context, rationale, objectives, findings, conclusions, recommendations

- Written last, mainly in past tense

A strong executive summary is vital to a successful report as it determines the relevance of the report for the reader. It is the section the reader reads first and provides an overall summary of the whole report. Each major section of the report should be summarised in 1 or 2 sentences.

[Slide 10: Introduction]

- Identifies the main context and issues

- Narrows to project aim/purpose

[Text and graphic example]

Graphic of a triangle point downwards, writing from a general to specific.

Accompanying this the following text:

General (top of the triangle): ‘PICA is a property and financial services company currently offering…’

Specific (bottom of the triangle): ‘PICA requires a business plan for….’

Notice how the introduction narrows the topic from its broader context to the specific purpose of this report. The introduction is written from general to specific, which is a common form found in business writing.

[slide 11: Research question]

Frames the whole report

[Text example]

This report aims to answer the question ‘Is now a good time for PICA to diversify into Facilities Management (FM)’?

- Sub-questions

This research question frames the whole report and focuses the research to a specific area. It is common to have one research question followed by sub questions and these emerge from the larger question being answered.

[slide 12: Problem, context and literature]

Outlines the general situation in the specific business area

- Definitions

- Competitors

- Financial background

The accompanying graphic is of the triangle representation pointing downwards from general to specific.

Problem, context and literature section of the report requires a general

Introduction to the business which then narrows to cover details of competitors and their financial background. Again you are writing from general to specific.

[slide 13: Methodology, approach and limitations]

The research uses an applied strategy with a change focus (Saunders, Lewis & Thornhill 2012).

The main approach is data collection will be This methodology is appropriate because….

The research is based on secondary data, both qualitative and quantitative

Limitations in the research include…

The methodology covers how the research was done, why these methods were chosen, the details of the methods used and the limits of stating explicitly what is covered and what is not.

[slide 14: Discussion and data analysis]

Refer to your research

- Limitations in the research include…

Compare to theory / other research

- Industry bodies and secondary research…

- Eg. This strategy encompasses all aspects of financial reporting (Faulding & Lau 2011)…

Sum up at the end of each section

- In summary, Sydney is well positioned for further growth in residential buildings that require FM services…

It is important to refer to your research to show links between the primary research. In this case industry bodies, secondary research such as academic papers, theory and research and your findings.

[slide: 15: Implications: benefits and limitations]

What do your findings mean for the client?

- The findings outlines above suggests that PICA’s desire to enter the FM industry is expected to be beneficial given that…

- NSW trends demonstrate…

- Evidence suggests that PICA will be required to …

- There are risks associated with entering the FM services market.

It is important to refer to your research to show links between the primary research. In this case industry bodies, secondary research such as academic papers, theory and research and your findings. You need to explain what your research findings mean for your client. These implications will lead into your recommendations in the next section.

[slide 16: Recommendations and conclusions]

[Text and Graphic]

- Restates purpose

- Provides ‘the answer’

- Provides a concluding statement

The accompanying graphic of a triangle representation, this time with it points upward -going from specific to general.

Recommendations

- Suggests steps for further action

Eg. It is recommended that:

o PICA should enter the FM market

o Pica should acquire new…

The conclusion should provide a clear answer to the research question.

The conclusion is the reverse of the introduction it moves from answering the specific research question to showing how it fits into the broader context. In the recommendation section we return to the steps that this specific business should be taking as a result of the report.

[slide 17: Recommendation for further research]

Outline other research

- Based on the research findings, it is recommended that further in-depth analysis be conducted of the competitive landscape.

- PICA should seek legal and tax advice in order to…

Broadening the scope of the research

Examining certain issues in detail

In the final section of your report, outline what other research you think the client should undertake. This could include broadening the scope of the current research or examining certain issues in more detail.

Writing the report

[slide 18: Topic slide]

[slide 19: Paragraphs: TEEL]

[Graphic and Text]

Buns top and bottom: Topic and linking sentence

Condiments and meat: Explanation, evidence and examples

TEEL can be described using a burger metaphor. The topic and linking sentences make up the bun and base of the burger, and the evidence and explanations make the filling.

A paragraph contains one main idea, which is found in the topic sentence.

It is best to put the topic sentence first in the paragraph as this makes reading easier. The rest of the paragraph is made up of explanation and evidence to support the topic sentence.

[slide 20: Paragraph structure: TEEL]

A sample of a paragraph structure is given using the TEEL structure; each of these parts is highlighted.

[Topic] Leighton Contractors is a large-scale FM operation with considerable FM expertise within its own group of companies [end-topic]. [Example] A brief analysis of Leighton’s focus is helpful to PICA as it considers entry to the FM industry as PICA is considering a similar strategy [end-example]. [Evidence] The specific observation of this report is that Leighton focuses its FM operations into specific areas in which its group of companies has expertise, in particular in construction, telecommunications and mining (Leighton Constractors Pty Ltd 2009) [end-evidence]. [Link] This is a key observation as it affirms PICA’s expressed desire to enter FM by leveraging its expertise in Strata Management [end-link].

[slide 21: Persuading the reader]

Grid of icons accompanying the following text:

- Strong topic sentence

- Introduction and summaries for each section

- Effective evaluation and analysis

- Integration of sources to support your view

In a business research report your goal is to persuade the reader to follow your advice. Therefore, it is essential that they believe your understanding of the market is thorough and well researched. The following strategies are useful for writing persuasively.

[slide 22: Strong topic sentence]

[Text examples]

- [underlined] Evolution consulting [end-underlined] recommends that PICA consider acquiring the Port Stevens Group.

- [underlined] The hypothesis [end-underlined] is that now is a good time for PICA to diversify into FM.

Strong topic sentences reinforce your argument and help persuade the reader. Both topic sentences below have a clear direct message.

Notice how the topic sentence comes at the beginning of the sentence.

[slide 23: Introductions and conclusions for sections]

Introduction to a section

It is the belief of the research team that the successful entry into the FM sector will require PICA to target a specific building sub-market.

Conclusion to a section

In a conclusion, from the analysis of overall market trends, PICA would benefit from targeting the residential building sub-market.

Use section introduction and summaries to clearly state and restate your view. This acts as a reminder to the reader and emphasises the consistency

of your argument.

[slide 24: Effective evaluation and analysis]

- Paragraph strategy

- Sentence strategy

It is essential to write convincing evaluations of the strengths, weaknesses and risks. It is this understanding that makes it possible for the company to make decisions about future strategy.

[slide 25: Paragraph strategy]

A graphic illustrating the narration:

At the beginning of a paragraph, the topic sentence (evaluation of risk) should be first written. Followed by an explanation and analysis. Lastly, providing a solution. The language used in the process, should be formal impersonal language.

Here are two useful writing strategies, which make your evaluation

and analysis more effective. They are firstly clear paragraph organization

and secondly use of a formal impersonal style.

[slide 26: Sentence strategy]

Use tentative language

This demonstrates you have a thorough understanding of the level of risk.

- It is advised

- Is minimized

- Will be made

Use passive form

Write in an impersonal style. Suggest your view is based on research rather than opinion.

- Could, would, may, might

- There is a view that,

- There is a perception that

Use active verbs

In business writing it is generally better to write in a

clear and direct style. This includes using active verb forms.

However, when evaluating risks it is useful to write in a more

tentative and indirect style. Using tentative language shows you have a complex understanding of the situation and are aware of the degrees of risk.

It is also useful to write in an impersonal style as this gives your writing authority. It suggest that you are stating the views of the industry or other experts, and not just your own opinion. Passive verb forms generally weaken business writing as they are indirect. However, they are useful in evaluation as their use emphasises the advice itself rather than the voice of the writer.

[slide 27: Integration of sources]

- Supports your view with evidence

- Demonstrates the strength of your research and sources

[slide 28: Referencing in sentences]

Description: Sentence 1:

[Source] ACIF (2013) [end-source] projects that recovery will continue to strengthen for NSW in 2014.

Sentence 2:

Recover of the construction sector will continue to strengthen for NSW in 2014 [source] (ACIF) [end-source]

There are two ways to include references in a sentence at the beginning or at the end. The difference between these two constructions is subtle but it changes the focus of the sentence.

[slide 29: Effects and emphasis]

Source prominent

- Source (ACIF) emphasized as topic

- Common in academic writing where the research itself can be the topic

Information prominent

- Recovery emphasized as topic

- Common in business writing

This sentence emphasizes the source of the information and is common in academic writing. This does not emphasize the view of the student or writer. This sentence puts the information at the beginning of the sentence and emphasizes the writers view. This is useful if the writer wants to persuade the reader to follow his or her advice.

Business writing

[slide 30: Topic slide]

[slide 31: Academic writing and business writing]

Description: Academic

Knowledge and research

- Expected structure

- Academic style

- Uses a range of sources

Business decision-making and action

Workplace / Industry

- Business style

- Uses sources with practical application

There are differences between academic writing and business writing. In academic writing the overall focus is on knowledge and research. In business writing decision making and action are the goal. These differences are important and affect the writing style.

[slide 32: Tips for business writing]

Iconography for the following three points:

- Be direct: Darts board, aimed at the centre

- Be concise: Cutting out words (paper)

- Use strong active verbs: A man lifting up weights

[slide 33: Be direct]

Put the most important information first. So people can easily find it.

Put the topic sentence at the beginning

attitude towards FM services [end-emphasis] have changed to now viewing these costs as life cycle costs (International Facilities Management Association 2011).

[Emphasis] Attitudes towards FM services [end-emphasis] have changed from that of an overhead cost to a life cycle cost (International Facilities Management Association 2011).

Make it easy to read

Clear logical structure, headings, sub-headings and bullet points.

People are busy and will read only minimally. Therefore, one very useful strategy in business writing is to put the most important information first,

so you know the audience will find it. Notice how the first sentence is more difficult to read. In the second sentence the topic is at the beginning of the sentence as this makes the point immediately clear to the reader.

[slide 34: Be concise]

Description: Cut out unnecessary words

Use concise language by replacing wordy phrases with single words.

[slide 35: Use strong active verbs]

Description: Use strong active verbs

[Example 1]

ACIF believes [end-emphasis] that construction projects will experience [end-emphasis] considerable growth in 2014.

[Example 2]

ACIF forecasts [end-emphasis] considerable growth in residential construction investment in 2014.

Strong active verbs convey a clear and remove the need for repetition.

[slide 36: Identify the weaknesses ]

Description: [Poor example]

In terms of non-residential construction projects ACIF (2013) expects that construction investments in NSW will be subject to a considerable growth rate, whereas investments in non-residential construction projects are expected to remain constant for all other region.

How this can be improved

Legend: [strikethrough] = Be concise. [Highlight] = be direct. [Emphasis] = Use strong active words.

[Strikethrough] in terms of [end-strikethrough] [highlight] non-residential [end-highlight] construction projects ACIF (2013) expects [end-emphasis] that [highlight] construction investments in NSW [end-highlight] will be [strikethrough] subject to a considerable growth rate [end-strikethrough] , whereas investments in non-residential construction projects are expected to [end-emphasis] remain constant for all other regions.

[Improved example]

In NSW, construction investment for non-residential projects will grow compared with other regions of Australia (ACIF 2013).

• Overall structure of a report
• Methodology section in a report
• Example of a report
• Report checklist

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What is a Business Report? (Examples, Tips and How to Make One)

According to a recent survey by Zapier , 76% of respondents said they spend 1-3 hours a day simply moving data from one place to another. Additionally, 73% of workers spend 1-3 hours just trying to find relevant data or a particular document. Another survey by TrackVia found that 44% of workers spend more than one day per week on manual, administrative tasks such as generating reports.

Fortunately, there are tools available to automate the report creation process and produce high-quality reports efficiently. However, it’s essential to understand the key factors that make a report effective and distinguish your report from the rest, without relying on plain Excel/PowerPoint tools. 

Are you ready to take your report writing skills to the next level?

A business report is a document that presents information in a structured format, typically written for a specific audience or purpose. Business reports are used to convey data, research findings, recommendations, and other types of information in a clear, concise, and organized manner.

Business reports may be written for a variety of contexts. They may vary in length and complexity, depending on the type of information being presented and the intended audience.

You can also jump right into creating business reports by selecting a template and following along this guide, or create a report using our AI-powered report maker for free today.

Table of Contents

General business reporting templates, specialized business reporting examples, other reports, what makes a great business report format, what are the five main parts of a business report, how to present the report in a more visual way, and now, over to you.

• Progress reports : These are reports used to easily track progress on a particular project or activity, and can be divided into daily, weekly, monthly, or quarterly progress reports.

• Feasibility reports: These are reports that assess the feasibility of a particular project or initiative, such as a new product or service.

• Executive Summary Reports: These reports provide a brief summary of a larger report in business management. They are typically used to provide key decision-makers with a quick overview of the report topic.

In addition to these report types, many companies also utilize business plan templates when developing new initiatives or strategies.

• Financial reports : These are reports that present financial information, such as balance sheets, income statements, and cash flow statements, which measure performance of the company.

• Annual reports : These are reports that provide an overview of an organization’s performance over the course of a year, including company goals, new insights, and average revenue.

• Sales and Marketing Reports : These reports provide relevant information on sales and marketing activities, such as sales forecasts, customer overview demographics, marketing report and market research, typically created by sales rep.

• Human Resources Reports : These reports provide information on employee-related matters, such as recruitment, training, and performance management.

• Incident Reports: These reports document workplace incidents, such as accidents, injuries, or security breaches. They may be used for legal or insurance purposes.
• Environmental Reports: These reports assess the environmental impact of a company’s operations. They may include information on energy consumption, waste management, and carbon emissions.

• Investigative reports : These are reports that investigate a particular issue, such as a workplace incident or accident.

• Academic reports: This is an analytical report used in academic settings to convey research findings, such as lab reports, research reports, and case studies.

• Technical reports: These are reports that communicate technical information, such as engineering reports, scientific reports, and project reports. It may contain all the relevant explanatory reports and research methods.

There are several elements that make a great formal business report, including:

Clear purpose and scope

A report can contain a lot of information, it is important not to lose the bigger picture. It should be easy to access the report’s main points through a table of contents at the introduction.

Define the purpose and scope of the entire report : Determine the objectives of the report and the information that needs to be collected to achieve those objectives.

Accurate and relevant metrics/data

Identify the sources of information : Determine where the critical information can be found. Sources can include primary sources such as surveys, interviews, and experiments, or secondary sources such as books, articles, and online databases.

Collect the historical data: Gather the necessary data by conducting interviews, surveys, experiments, analytical reports, or other means. Be sure to record and organize the data in a systematic and organized manner.

The gathering of relevant data is often time consuming. It would be good to collaborate on this process and assign multiple stakeholders different portions of the report so that the information gathering isn’t spent on analytical reports by one individual only. Piktochart has the ability to help you collaborate in teams specifically for this purpose.

Comprehensive analysis

Analyze the data : Once the data has been collected, conduct an in depth analysis to identify patterns, trends, and relationships. Use statistical tools, software, or other analysis methods to make sense of the data.

Go from big picture to small details. It is good practice to create an outline of the report and what should be communicated in official document before going into the actuals of putting the report together.

Break the analysis down into multiple pages. Use a page to convey one main point instead of cramming in multiple charts and figures.

Clear and concise writing

Interpret and present the findings : Draw conclusions based on the data and present the findings in a clear and organized manner. Use charts, tables, graphs, and other visual aids to help convey the factual information.

For example, one may opt for the use of bullet points sparingly and opt to make the sentences shorter and without jargon. A visual layout of two columns may also help in some cases.

Effective communication in research report

A report can be consumed digitally or via print. If it’s consumed digitally e.g. in a single dashboard , you can provide a TLDR summary or explanatory report for the readers via email so that they would know what to expect.

Visual aids

The best option here is to go with diagrams, images, tables and charts that help to convey the main point of a particular page.

If the report is hosted online, it is also possible to include other videos or audio content to get the viewers interested.

Recommendations and conclusions

Revise and finalize the report: Review and revise the report to ensure that it is accurate, complete, and well-organized. Be sure to proofread for spelling errors, grammar mistakes, and punctuation.

It is important to address the concerns that the key decision maker has about the progress report and aid decision making process. The language and tone of the report should always be future-looking and positive. You can do this by balancing potential risks and key opportunity areas.

Professional formatting and presentation

Aim to use brand colors and fonts throughout the whole presentation. These “tiny” signals give the impression that the report has been professionally designed.

Business reporting typically includes:

• Introduction that provides background information. The title and table of contents can go here. Occasionally, it also includes some brief opening remarks from the leadership team.

• Main body that presents the data or findings. This can be broken down into several pages and it is best to present one salient piece of information per page. The aim is not to reduce the number of pages, but to go for concise writing so that there is a strong message per page.

• Conclusion that summarizes the key points.

An important part of conclusion is recommendations for further action. A report would be incomplete if it does not bear any future-forward messages for the business/activity.

While there is no specific format that has to be followed, Piktochart has some great business report examples for you to get started. Sign up to access more professionally designed templates of presentations , infographics , social media graphics and more.

Use charts and diagrams

Visual aids such as pie charts, bar graphs, and line graphs can help to convey complex information in a clear and concise manner.

Choose the right type of chart or diagram

There are many different types of charts and diagrams available, including bar charts, pie charts, line graphs, scatter plots, flowcharts, and more. Choose the type of chart or diagram that best represents the data you are presenting and is most appropriate for your audience.

Keep it simple

While charts and diagrams can be useful for presenting complex information, it’s important to keep them simple and easy to understand. Avoid cluttering your chart or diagram with too much information, and use clear and concise labels and titles.

Use appropriate scaling

When creating a chart or diagram, it’s important to use appropriate scaling to ensure that the data is accurately represented. Make sure that the scale of the chart or diagram is appropriate for real value of the data you are presenting, and avoid distorting the data by using uneven scales.

Provide context

Charts and diagrams can be difficult to interpret without proper context. Make sure to provide context for your data by including clear and concise explanations of what the chart or diagram represents and how it relates to the rest of the report.

Use color strategically

Color can be a powerful tool for highlighting key data points or drawing attention to important information. However, it’s important to use color strategically and sparingly to avoid overwhelming your audience.

Use color sparingly

Color can help to highlight important information and make the report more visually appealing.

While color can be a powerful tool for emphasizing important information, using too much color can be overwhelming and distracting. Use color strategically to draw attention to key data points, headings, or other elements that you want to emphasize.

Choose colors carefully

When selecting colors, consider the target audience and purpose of the report.

Stick to a color scheme that is appropriate for the subject matter and aligns with the company’s branding. Avoid using too many bright or bold colors, which can be jarring to the reader.

Use contrast

One of the most effective ways to use color in a business report is to create contrast between different elements. For example, use a bold color for headings or subheadings to make them stand out from the surrounding text.

Use color to organize information

Color can be a useful tool for organizing information and making it easier to scan. Consider using color to create sections or categories within the report, or to distinguish between different types of data.

Be consistent

To avoid confusion, it’s important to be consistent in your use of color throughout the report. Use the same colors for the same types of information, and make sure that the colors you use are consistent with the company’s in house format or branding guidelines.

Use a consistent layout

Using a consistent layout throughout the report broken down by headings and subheadings can help to make it more visually appealing and easier to follow.

A single-column format is often used because it is easier to read and allows for a more logical flow of information. It also allows for the use of larger fonts and more white space, which can help improve readability.

In some exceptions, some reports may use a multi-column layout, typically with two columns, if they contain a large amount of data or if the report is intended to be read on a digital device, such as a tablet or computer screen. A multi-column format can help improve the organization of the data and make it easier to compare information across different sections. Business infographics typically follow a consistent layout to ensure clarity and visual appeal.

Choose an appropriate and concise length

Do not cram too much information within a single page. Here are some more helpful tips on the language that you can use for business reports.

Use active voice

Active voice makes your writing clearer and more concise, and it can help you communicate your ideas more effectively.

For example, instead of writing “The report was analyzed,” write “We analyzed such a report.”

Avoid overly technical language

While some technical language may be necessary, avoid using jargon or technical terms that your readers may not be familiar with. If you must use technical terms, provide clear definitions or explanations.

Use simple, clear sentences

Avoid long, convoluted sentences that are difficult to understand. Instead, use simple, straightforward sentences that clearly communicate your ideas.

Don’t use more words than necessary to convey your message. A sentence should not contain more than 20-30 words (unless you’re writing a technical or academic report).

The average length of an annual report is 10,000 words (50 pages) for a smaller company and 50,000 (150 pages+) words for an enterprise. Typically, not every page contains text, as some may have more charts/tables.

Use bullet points, tables, and graphs to help convey your ideas concisely.

Use appropriate tone

The tone of your report should be professional and objective. Avoid using emotional language or language that is overly informal.

For example, “I’m totally excited to announce that our new product is going to blow the competition out of the water! It’s absolutely amazing and customers are going to love it.”

This sentence uses informal language (“totally excited”) and emotionally charged language (“blow the competition out of the water,” “absolutely amazing,” “customers are going to love it”) that may not be appropriate for a business report.

Ultimately, the language you use in your business reports should be tailored to your audience and the purpose of the most professional business report itself. Consider who will be reading the formal business report and what information they need to know, and adjust your language accordingly.

For more information, you can check out a step by step guide to create your business report sample. You can also browse our template gallery and select a template to get started.

CTA: Check out Piktochart’s business report template gallery to get you started! https://piktochart.com/templates/reports/

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Learn How to Write a Business Report With CIPD

Practical advice on the report-writing process, with key steps to improve the quality of business reports

A business report is a document in which the author analyses a business issue and gives recommendations based on that analysis. It may also be referred to as writing a business case or a manager’s briefing.

HR practitioners are likely to write business reports to summarise their investigations into a particular situation (for example, to explain a difficulty in attracting particular talents during the recruitment process) or to support a proposal to introduce a new initiative (for example when introducing a new learning and development programme).

Students are likely to be asked to write a business report as part of their studies, usually as a piece of assessed work. Such reports differ from an essay because they have a much more structured approach. See our  guide on writing an academic essay .

Reports written by students and HR practitioners will have a similar format, apart from a literature review. Most reports written for a business audience would not need a literature review, although in some circumstances it would be appropriate.

Strategic awareness, a business orientation and a concern to add value through HR practice are key elements of professional competence. Qualified HR professionals should be able to research relevant topics and write reports that can persuade key decision-makers in the organisation to change and/or adopt a particular policy and practice. To achieve this, the report must present a clear and logical case that demonstrates the subject knowledge and authority of the author and will lead the reader to understand and appreciate the value of the recommended actions.

This guide offers advice on the report-writing process and sets out key steps to improve the quality of business reports.

On this page

Planning the report, collecting relevant information, understanding the report structure, presenting the report, references and books, acknowledgements.

The key to a successful report is effective planning, so before you start writing the report consider the following points.

Identifying who you are writing for will help to shape the content of the report.

If the report will be submitted as part of a qualification, check that you know what your tutor expects and the assessment criteria for the report. Also think about stakeholders in the organisation; the report is an ideal opportunity to demonstrate how you, as an HR professional, can add value and help influence change.

If you’re writing the report solely for a business audience, think about what they need to know, and make the report succinct so that busy people will take time to read it. Think about:

• Who will read the report and what are they looking for?
• What will you want them to do as a result of reading the report?

Clear aims and objectives specify the purpose of the report and show your reader what you are aiming to do. Identifying the boundaries of the report in advance can help you avoid wasting time on researching irrelevant topics, and knowing the size of report can help to ensure that you don’t collect too much or too little information.

Once you know the size and scope of your report you can estimate the work required and the time available to do it. It’s also helpful at the planning stage to anticipate potential problems and blockages and how you might address these if they occur.

The range of topics on which an HR practitioner might write a report is wide. It’s likely that many topics have already been the subject of previous work within your organisation or at your institution or centre, and most will have been addressed in earlier research published in journals and books. This means that there is plenty of material that you can consult before starting to write.

Our website provides access to recent publications from the CIPD’s research and policy teams. CIPD members can use our HR and L&D archive database  of books, reports and journal articles, which also gives full-text access to our older reports. Members can use online journals covering HR, L&D and management topics via EBSCO's Discovery Service database.

The report’s title should clearly indicate its focus. It should be brief and, if possible, generate interest in the importance of the report’s content.

Executive summary

This is a brief summary of the report, no longer than one page, which is designed to help the reader decide whether to read the full document. Although it is the first thing to be read, you should write it last, and it should include:

•    The purpose of the report •    How the topic was investigated •    An overview of the findings •    The key recommendations.

Table of contents

This shows how the report is structured and indicates the page numbers of the main elements. You should also include a list of charts and diagrams (where appropriate) and any appendices.

The purpose of the introduction is to set the scene and show how the chosen topic seeks to address an issue of strategic relevance to the organisation. A brief explanation of the organisational context can highlight the key drivers that are influencing the business and demonstrate a rationale for the report.

Your introduction should also outline the aims and objectives of the study: 

•    The aim clarifies what the report is trying to achieve  •    The objectives are more specific and show how the issue will be addressed.  You can also use the introduction to outline the scope of the report, including any boundaries or constraints that may apply or affect the progress of the study.

It’s important that people professionals stay up to date with recent developments and ideas that inform HR practice. The purpose of the literature review is to put the issue under investigation into perspective and demonstrate your knowledge of the key works and latest findings on the topic. HR practitioners who are writing a report solely for a business audience might find it inappropriate to include a literature review. However, consider including recent surveys or other material to support any proposals contained with the report. A student who is writing a report for academic purposes must always carry out a literature review to identify the sources used for the theoretical concepts that underpin the report.

What should the review cover?

The literature review should be a discussion and critical evaluation of published material, including books, journal articles, research reports and discussion papers. Different sources may contradict each other so it’s important to consider the strengths and weaknesses of each and explore why any differences might occur. In the review you should also aim to explain the issue in the context of contemporary ideas and thinking, including a discussion of relevant models, concepts, ideas and current good practice. You should identify key trends and/or gaps in knowledge and so inform and influence the subsequent stages of your investigation. It can help to summarise the key issues and show how this relates to your own research of the topic.

Use this section to explain what you did to gather the information that you are presenting. You should explain the approach used (such as questionnaires, interviews, and so on), why you took this approach and how you decided what sample of people to include in any surveys that you undertook. You should also demonstrate an awareness of alternative methods, and set out the suitability of primary and secondary data sources to your investigation, ethical considerations and any logistical problems you may have encountered.

We recommend that you consult and make reference to texts on research methods to justify why your chosen approach was suitable and, therefore, why the resulting findings are robust enough to inform business decisions.

Present your results as clearly as possible so that they are easily understood and accessible to the reader. Graphs, charts and diagrams can be used to illustrate the key findings. In this section you should also analyse and interpret the results by drawing on the research you have collected and explaining its significance. You should also suggest explanations for your findings and any outline any factors that may have influenced the results.

You should ensure that any responses from individuals are anonymised, unless you have the express written permission of the individual to refer to their response by name.

Us this section to draw together the main issues identified in your report and should refer back to its aims and objectives – has the report achieved what it set out to do? This section should not include any new material.

The recommendations should be actionable and feasible in the organisational context. You should show what needs to be done and why. It is advisable that you prioritise recommendations that are likely to achieve the greatest effect. The implementation plan should give some indication of timescales and cost implications.

It’s acceptable to give a choice of approaches in the recommendations. If you do this, ensure that the costs and benefits of each approach are explained, so that the reader can make an informed decision. You might also make a recommendation that further research is carried out. If you do this, explain what the benefits of the additional research would be.

At the end of your report you should list all the publications and other material that you have quoted or made reference to in the report. This enables the reader to follow up on issues of particular interest but is also essential to avoid plagiarism. CIPD’s referencing guide  recommends the Harvard style of citation and referencing, although others are available and may be specifically requested by examiners. The guidance in the book Cite them right and the associated online resource also follows the Harvard style and is used by many colleges and universities.

These should include additional material that is related to the study but not essential to read. If used, they should be signposted in the main report and should be clearly numbered. Don’t use the appendices as a ‘dumping ground’ for lots of documents that have vague relevance to the topic. Only include material in appendices if it really adds value to the report.

This isn’t always required for business reports but provides the opportunity to apply crucial reflective skills to your own performance. It is a good discipline to reflect on any report, whatever the reason for writing it, and to consider what you have learned from it, even if you do not write a formal reflective statement.

Your statement should outline:

•    The significant personal learning achieved through conducting the study •    Any learning needs that have emerged and how they will be addressed •    How you have dealt with difficulties or obstacles and whether these could have been avoided •    What you might have done differently and why •    How it has helped you understand the process of business research.

The standard of presentation needs to be professional if it is to persuade key decision-makers to accept the report’s recommendations.

·         Use wide margins and clear line spacing.

·         Clearly number all pages.

·         Ensure headings are clear and follow a logical structure.

·         Keep paragraphs short and concise.

·         Use simple language and avoid unnecessary jargon.

·         Label graphs, charts and diagrams.

·         Check the draft of your report thoroughly, or ask a colleague to do so. Spelling mistakes and typographical errors are likely to detract from the quality of the case being made.

Students may need to conform to a particular presentation style required by examiners.

PEARS, R. and SHIELDS, G. (2022)  Cite them right. The essential referencing guide . 12th ed. London: Bloomsbury Academic.  http://www.citethemrightonline.com/

ANDERSON, V. (2019)  Research methods in human resource management .  4th ed. London: CIPD-Kogan Page.

CAMERON, S. and PRICE, D. (2009)  Business research methods: a practical approach . London: CIPD-Kogan Page.

HORN. R. (2009)  The business skills handbook . London: CIPD-Kogan Page.

HORN, R. (2012)  Researching and writing dissertations: a complete guide for business and management students . 2 nd ed. London: CIPD-Kogan Page.

ROBINSON, S. and DOWSON, P. (2012) Business ethics in practice . London: CIPD-Kogan Page.

This guide was written by Dr Julie Beardwell, CIPD’s Chief Moderator, Standards and updated by Kathy Daniels FCIPD and CIPD staff.

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Home » Research Report – Example, Writing Guide and Types

Research Report – Example, Writing Guide and Types

Table of Contents

Research Report

Definition:

Research Report is a written document that presents the results of a research project or study, including the research question, methodology, results, and conclusions, in a clear and objective manner.

The purpose of a research report is to communicate the findings of the research to the intended audience, which could be other researchers, stakeholders, or the general public.

Components of Research Report

Components of Research Report are as follows:

Introduction

The introduction sets the stage for the research report and provides a brief overview of the research question or problem being investigated. It should include a clear statement of the purpose of the study and its significance or relevance to the field of research. It may also provide background information or a literature review to help contextualize the research.

Literature Review

The literature review provides a critical analysis and synthesis of the existing research and scholarship relevant to the research question or problem. It should identify the gaps, inconsistencies, and contradictions in the literature and show how the current study addresses these issues. The literature review also establishes the theoretical framework or conceptual model that guides the research.

Methodology

The methodology section describes the research design, methods, and procedures used to collect and analyze data. It should include information on the sample or participants, data collection instruments, data collection procedures, and data analysis techniques. The methodology should be clear and detailed enough to allow other researchers to replicate the study.

The results section presents the findings of the study in a clear and objective manner. It should provide a detailed description of the data and statistics used to answer the research question or test the hypothesis. Tables, graphs, and figures may be included to help visualize the data and illustrate the key findings.

The discussion section interprets the results of the study and explains their significance or relevance to the research question or problem. It should also compare the current findings with those of previous studies and identify the implications for future research or practice. The discussion should be based on the results presented in the previous section and should avoid speculation or unfounded conclusions.

The conclusion summarizes the key findings of the study and restates the main argument or thesis presented in the introduction. It should also provide a brief overview of the contributions of the study to the field of research and the implications for practice or policy.

The references section lists all the sources cited in the research report, following a specific citation style, such as APA or MLA.

The appendices section includes any additional material, such as data tables, figures, or instruments used in the study, that could not be included in the main text due to space limitations.

Types of Research Report

Types of Research Report are as follows:

Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master’s or Doctoral degree, although it can also be written by researchers or scholars in other fields.

Research Paper

Research paper is a type of research report. A research paper is a document that presents the results of a research study or investigation. Research papers can be written in a variety of fields, including science, social science, humanities, and business. They typically follow a standard format that includes an introduction, literature review, methodology, results, discussion, and conclusion sections.

Technical Report

A technical report is a detailed report that provides information about a specific technical or scientific problem or project. Technical reports are often used in engineering, science, and other technical fields to document research and development work.

Progress Report

A progress report provides an update on the progress of a research project or program over a specific period of time. Progress reports are typically used to communicate the status of a project to stakeholders, funders, or project managers.

Feasibility Report

A feasibility report assesses the feasibility of a proposed project or plan, providing an analysis of the potential risks, benefits, and costs associated with the project. Feasibility reports are often used in business, engineering, and other fields to determine the viability of a project before it is undertaken.

Field Report

A field report documents observations and findings from fieldwork, which is research conducted in the natural environment or setting. Field reports are often used in anthropology, ecology, and other social and natural sciences.

Experimental Report

An experimental report documents the results of a scientific experiment, including the hypothesis, methods, results, and conclusions. Experimental reports are often used in biology, chemistry, and other sciences to communicate the results of laboratory experiments.

Case Study Report

A case study report provides an in-depth analysis of a specific case or situation, often used in psychology, social work, and other fields to document and understand complex cases or phenomena.

Literature Review Report

A literature review report synthesizes and summarizes existing research on a specific topic, providing an overview of the current state of knowledge on the subject. Literature review reports are often used in social sciences, education, and other fields to identify gaps in the literature and guide future research.

Research Report Example

Following is a Research Report Example sample for Students:

Title: The Impact of Social Media on Academic Performance among High School Students

This study aims to investigate the relationship between social media use and academic performance among high school students. The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students. The results of this study have important implications for educators, parents, and policymakers, as they highlight the need for strategies that can help students balance their social media use and academic responsibilities.

Introduction:

Social media has become an integral part of the lives of high school students. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and Snapchat, students can connect with friends, share photos and videos, and engage in discussions on a range of topics. While social media offers many benefits, concerns have been raised about its impact on academic performance. Many studies have found a negative correlation between social media use and academic performance among high school students (Kirschner & Karpinski, 2010; Paul, Baker, & Cochran, 2012).

Given the growing importance of social media in the lives of high school students, it is important to investigate its impact on academic performance. This study aims to address this gap by examining the relationship between social media use and academic performance among high school students.

Methodology:

The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The questionnaire was developed based on previous studies and was designed to measure the frequency and duration of social media use, as well as academic performance.

The participants were selected using a convenience sampling technique, and the survey questionnaire was distributed in the classroom during regular school hours. The data collected were analyzed using descriptive statistics and correlation analysis.

The findings indicate that the majority of high school students use social media platforms on a daily basis, with Facebook being the most popular platform. The results also show a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students.

Discussion:

The results of this study have important implications for educators, parents, and policymakers. The negative correlation between social media use and academic performance suggests that strategies should be put in place to help students balance their social media use and academic responsibilities. For example, educators could incorporate social media into their teaching strategies to engage students and enhance learning. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. Policymakers could develop guidelines and policies to regulate social media use among high school students.

Conclusion:

In conclusion, this study provides evidence of the negative impact of social media on academic performance among high school students. The findings highlight the need for strategies that can help students balance their social media use and academic responsibilities. Further research is needed to explore the specific mechanisms by which social media use affects academic performance and to develop effective strategies for addressing this issue.

Limitations:

One limitation of this study is the use of convenience sampling, which limits the generalizability of the findings to other populations. Future studies should use random sampling techniques to increase the representativeness of the sample. Another limitation is the use of self-reported measures, which may be subject to social desirability bias. Future studies could use objective measures of social media use and academic performance, such as tracking software and school records.

Implications:

The findings of this study have important implications for educators, parents, and policymakers. Educators could incorporate social media into their teaching strategies to engage students and enhance learning. For example, teachers could use social media platforms to share relevant educational resources and facilitate online discussions. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. They could also engage in open communication with their children to understand their social media use and its impact on their academic performance. Policymakers could develop guidelines and policies to regulate social media use among high school students. For example, schools could implement social media policies that restrict access during class time and encourage responsible use.

References:

• Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237-1245.
• Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Journal of the Research Center for Educational Technology, 8(1), 1-19.
• Pantic, I. (2014). Online social networking and mental health. Cyberpsychology, Behavior, and Social Networking, 17(10), 652-657.
• Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Note*: Above mention, Example is just a sample for the students’ guide. Do not directly copy and paste as your College or University assignment. Kindly do some research and Write your own.

Applications of Research Report

Research reports have many applications, including:

• Communicating research findings: The primary application of a research report is to communicate the results of a study to other researchers, stakeholders, or the general public. The report serves as a way to share new knowledge, insights, and discoveries with others in the field.
• Informing policy and practice : Research reports can inform policy and practice by providing evidence-based recommendations for decision-makers. For example, a research report on the effectiveness of a new drug could inform regulatory agencies in their decision-making process.
• Supporting further research: Research reports can provide a foundation for further research in a particular area. Other researchers may use the findings and methodology of a report to develop new research questions or to build on existing research.
• Evaluating programs and interventions : Research reports can be used to evaluate the effectiveness of programs and interventions in achieving their intended outcomes. For example, a research report on a new educational program could provide evidence of its impact on student performance.
• Demonstrating impact : Research reports can be used to demonstrate the impact of research funding or to evaluate the success of research projects. By presenting the findings and outcomes of a study, research reports can show the value of research to funders and stakeholders.
• Enhancing professional development : Research reports can be used to enhance professional development by providing a source of information and learning for researchers and practitioners in a particular field. For example, a research report on a new teaching methodology could provide insights and ideas for educators to incorporate into their own practice.

How to write Research Report

Here are some steps you can follow to write a research report:

• Identify the research question: The first step in writing a research report is to identify your research question. This will help you focus your research and organize your findings.
• Conduct research : Once you have identified your research question, you will need to conduct research to gather relevant data and information. This can involve conducting experiments, reviewing literature, or analyzing data.
• Organize your findings: Once you have gathered all of your data, you will need to organize your findings in a way that is clear and understandable. This can involve creating tables, graphs, or charts to illustrate your results.
• Write the report: Once you have organized your findings, you can begin writing the report. Start with an introduction that provides background information and explains the purpose of your research. Next, provide a detailed description of your research methods and findings. Finally, summarize your results and draw conclusions based on your findings.
• Proofread and edit: After you have written your report, be sure to proofread and edit it carefully. Check for grammar and spelling errors, and make sure that your report is well-organized and easy to read.
• Include a reference list: Be sure to include a list of references that you used in your research. This will give credit to your sources and allow readers to further explore the topic if they choose.
• Format your report: Finally, format your report according to the guidelines provided by your instructor or organization. This may include formatting requirements for headings, margins, fonts, and spacing.

Purpose of Research Report

The purpose of a research report is to communicate the results of a research study to a specific audience, such as peers in the same field, stakeholders, or the general public. The report provides a detailed description of the research methods, findings, and conclusions.

Some common purposes of a research report include:

• Sharing knowledge: A research report allows researchers to share their findings and knowledge with others in their field. This helps to advance the field and improve the understanding of a particular topic.
• Identifying trends: A research report can identify trends and patterns in data, which can help guide future research and inform decision-making.
• Addressing problems: A research report can provide insights into problems or issues and suggest solutions or recommendations for addressing them.
• Evaluating programs or interventions : A research report can evaluate the effectiveness of programs or interventions, which can inform decision-making about whether to continue, modify, or discontinue them.
• Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies.

When to Write Research Report

A research report should be written after completing the research study. This includes collecting data, analyzing the results, and drawing conclusions based on the findings. Once the research is complete, the report should be written in a timely manner while the information is still fresh in the researcher’s mind.

In academic settings, research reports are often required as part of coursework or as part of a thesis or dissertation. In this case, the report should be written according to the guidelines provided by the instructor or institution.

In other settings, such as in industry or government, research reports may be required to inform decision-making or to comply with regulatory requirements. In these cases, the report should be written as soon as possible after the research is completed in order to inform decision-making in a timely manner.

Overall, the timing of when to write a research report depends on the purpose of the research, the expectations of the audience, and any regulatory requirements that need to be met. However, it is important to complete the report in a timely manner while the information is still fresh in the researcher’s mind.

Characteristics of Research Report

There are several characteristics of a research report that distinguish it from other types of writing. These characteristics include:

• Objective: A research report should be written in an objective and unbiased manner. It should present the facts and findings of the research study without any personal opinions or biases.
• Systematic: A research report should be written in a systematic manner. It should follow a clear and logical structure, and the information should be presented in a way that is easy to understand and follow.
• Detailed: A research report should be detailed and comprehensive. It should provide a thorough description of the research methods, results, and conclusions.
• Accurate : A research report should be accurate and based on sound research methods. The findings and conclusions should be supported by data and evidence.
• Organized: A research report should be well-organized. It should include headings and subheadings to help the reader navigate the report and understand the main points.
• Clear and concise: A research report should be written in clear and concise language. The information should be presented in a way that is easy to understand, and unnecessary jargon should be avoided.
• Citations and references: A research report should include citations and references to support the findings and conclusions. This helps to give credit to other researchers and to provide readers with the opportunity to further explore the topic.

Advantages of Research Report

Research reports have several advantages, including:

• Communicating research findings: Research reports allow researchers to communicate their findings to a wider audience, including other researchers, stakeholders, and the general public. This helps to disseminate knowledge and advance the understanding of a particular topic.
• Providing evidence for decision-making : Research reports can provide evidence to inform decision-making, such as in the case of policy-making, program planning, or product development. The findings and conclusions can help guide decisions and improve outcomes.
• Supporting further research: Research reports can provide a foundation for further research on a particular topic. Other researchers can build on the findings and conclusions of the report, which can lead to further discoveries and advancements in the field.
• Demonstrating expertise: Research reports can demonstrate the expertise of the researchers and their ability to conduct rigorous and high-quality research. This can be important for securing funding, promotions, and other professional opportunities.
• Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies. Producing a high-quality research report can help ensure compliance with these requirements.

Limitations of Research Report

Despite their advantages, research reports also have some limitations, including:

• Time-consuming: Conducting research and writing a report can be a time-consuming process, particularly for large-scale studies. This can limit the frequency and speed of producing research reports.
• Expensive: Conducting research and producing a report can be expensive, particularly for studies that require specialized equipment, personnel, or data. This can limit the scope and feasibility of some research studies.
• Limited generalizability: Research studies often focus on a specific population or context, which can limit the generalizability of the findings to other populations or contexts.
• Potential bias : Researchers may have biases or conflicts of interest that can influence the findings and conclusions of the research study. Additionally, participants may also have biases or may not be representative of the larger population, which can limit the validity and reliability of the findings.
• Accessibility: Research reports may be written in technical or academic language, which can limit their accessibility to a wider audience. Additionally, some research may be behind paywalls or require specialized access, which can limit the ability of others to read and use the findings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Research Report

Report generator.

The act of researching can be long-winded and difficult. Once you’ve gone through it, you’ll need something to help you record your findings. For many, the thought of coming up with a research report can be as daunting as the actual research itself. This can be a kind of business report if your research has a lot to do with business or it can be academic in nature. Either way, by scrolling down you will not only learn more about this kind of document but you’ll have a list of amazing templates to choose from as well.

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What Is a Research Report?

By definition, a research report is a document presented when reporting about the findings or results of a research or investigation about particular subjects or topics. In business, a research report is a document containing the results of business research. A fine example of this would be the  market reports  that firms write up on a monthly or periodic basis. As you may have already expected, in lieu of actually creating a report on your own, there’s always the option of downloading items like self-report research templates and market research report samples.

Tips for Writing Your Own Research Report

If you’re having trouble coming up your research report, know that you’ve come to the right place. Learning how to write a research report does not need to be overly difficult. All one needs to do is keep a few points in mind. Having said that, take a look at the following:

Tip 1: Decide on the Report Type

By now you’re aware that there are multiple kinds of research reports. Each one will correspond to a different topic, a different industry, and various other factors. Before you get started, you need to know which one you are going to be diving into. Otherwise, the effort of creating a quality report will be wasted on you.

Tip 2: Identify Your Goals

Knowing what your goals are when it comes to your research report can help immensely with how you will end up completing it. If you recognize that your goal is to do more market research , for example, then you’ll have a much easier time coming up with a market research report.

Tip 3: Keep Everything Organized

Although there is no need to strictly adhere to any kind of research report format, you must still do what you can to ensure that your report remains organized. Take a look at any research report example or research report template . See how those examples keep themselves organized and try to copy it as much as you can.

Tip 4: Do Not Neglect to Proofread

You need to check for possible mistakes or errors in spelling, grammar , and information. Though it can also be helpful if you had somebody else to proofread your work for you. This is because a different perspective can often find things that we may be blind to.

What are the different types of research reports?

First of all, there is a technical report , which happens to be more suited to the researchers’ target audience. Then you have the popular report, which is designed to be consumed by a more general or mainstream audience. It is meant to display findings in such a non-technical manner for easier readability.

What are the different components of a research report outline?

When it comes to the research report outline, you can expect the following components: first is the abstract, followed closely by the introduction. After that, you have the research methodology , the results, and then the discussion. The references come at the very end.

How can you end or conclude a research report?

There are a few ways you can choose to end any research report you may be writing. You can choose to go for a summary , for one. Either that or you may come up with an afterword or a true conclusion.

Like any other kind of report, there are a lot of factors to consider when dealing with research reports. Having read this article, we guarantee that you are now better off compared to before due to the new-found knowledge you’ve gained here. Now all you have to do is decide how to best apply that knowledge. Will you start creating report documents yourself or are you going to choose from our list of report examples ? Either way, you can’t go wrong with the resources at your disposal, so act now!

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Home Market Research

Business Research: Methods, Types & Examples

Content Index

Business research: Definition

Quantitative research methods, qualitative research methods, advantages of business research, disadvantages of business research, importance of business research.

Business research is a process of acquiring detailed information on all the areas of business and using such information to maximize the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as the acquisition of information or knowledge for professional or commercial purposes to determine opportunities and goals for a business.

Business research can be done for anything and everything. In general, when people speak about business research design , it means asking research questions to know where the money can be spent to increase sales, profits, or market share. Such research is critical to make wise and informed decisions.

LEARN ABOUT: Research Process Steps

For example: A mobile company wants to launch a new model in the market. But they are not aware of what are the dimensions of a mobile that are in most demand. Hence, the company conducts business research using various methods to gather information, and the same is then evaluated, and conclusions are drawn as to what dimensions are most in demand.

This will enable the researcher to make wise decisions to position his phone at the right price in the market and hence acquire a larger market share.

LEARN ABOUT:  Test Market Demand

Business research: Types and methodologies

Business research is a part of the business intelligence process. It is usually conducted to determine whether a company can succeed in a new region, to understand its competitors, or simply select a marketing approach for a product. This research can be carried out using steps in qualitative research methods or quantitative research methods.

Quantitative research methods are research methods that deal with numbers. It is a systematic empirical investigation using statistical, mathematical, or computational techniques . Such methods usually start with data collection and then proceed to statistical analysis using various methods. The following are some of the research methods used to carry out business research.

LEARN ABOUT: Data Management Framework

Survey research

Survey research is one of the most widely used methods to gather data, especially for conducting business research. Surveys involve asking various survey questions to a set of audiences through various types like online polls, online surveys, questionnaires, etc. Nowadays, most of the major corporations use this method to gather data and use it to understand the market and make appropriate business decisions.

Various types of surveys, like cross-sectional studies , which need to collect data from a set of audiences at a given point of time, or longitudinal surveys which are needed to collect data from a set of audiences across various time durations in order to understand changes in the respondents’ behavior are used to conduct survey research. With the advancement in technology, surveys can now be sent online through email or social media .

For example: A company wants to know the NPS score for their website i.e. how satisfied are people who are visiting their website. An increase in traffic to their website or the audience spending more time on a website can result in higher rankings on search engines which will enable the company to get more leads as well as increase its visibility.

Hence, the company can ask people who visit their website a few questions through an online survey to understand their opinions or gain feedback and hence make appropriate changes to the website to increase satisfaction.

Learn More:  Business Survey Template

Correlational research

Correlational research is conducted to understand the relationship between two entities and what impact each one of them has on the other. Using mathematical analysis methods, correlational research enables the researcher to correlate two or more variables .

Such research can help understand patterns, relationships, trends, etc. Manipulation of one variable is possible to get the desired results as well. Generally, a conclusion cannot be drawn only on the basis of correlational research.

For example: Research can be conducted to understand the relationship between colors and gender-based audiences. Using such research and identifying the target audience, a company can choose the production of particular color products to be released in the market. This can enable the company to understand the supply and demand requirements of its products.

Causal-Comparative research

Causal-comparative research is a method based on the comparison. It is used to deduce the cause-effect relationship between variables. Sometimes also known as quasi-experimental research, it involves establishing an independent variable and analyzing the effects on the dependent variable.

In such research, data manipulation is not done; however, changes are observed in the variables or groups under the influence of the same changes. Drawing conclusions through such research is a little tricky as independent and dependent variables will always exist in a group. Hence all other parameters have to be taken into consideration before drawing any inferences from the research.

LEARN ABOUT: Causal Research

For example: Research can be conducted to analyze the effect of good educational facilities in rural areas. Such a study can be done to analyze the changes in the group of people from rural areas when they are provided with good educational facilities and before that.

Another example can be to analyze the effect of having dams and how it will affect the farmers or the production of crops in that area.

LEARN ABOUT: Market research trends

Experimental research

Experimental research is based on trying to prove a theory. Such research may be useful in business research as it can let the product company know some behavioral traits of its consumers, which can lead to more revenue. In this method, an experiment is carried out on a set of audiences to observe and later analyze their behavior when impacted by certain parameters.

LEARN ABOUT: Behavioral Targeting

For example: Experimental research was conducted recently to understand if particular colors have an effect on consumers’ hunger. A set of the audience was then exposed to those particular colors while they were eating, and the subjects were observed. It was seen that certain colors like red or yellow increase hunger.

Hence, such research was a boon to the hospitality industry. You can see many food chains like Mcdonalds, KFC, etc., using such colors in their interiors, brands, as well as packaging.

Another example of inferences drawn from experimental research, which is used widely by most bars/pubs across the world, is that loud music in the workplace or anywhere makes a person drink more in less time. This was proven through experimental research and was a key finding for many business owners across the globe.

Online research / Literature research

Literature research is one of the oldest methods available. It is very economical, and a lot of information can be gathered using such research. Online research or literature research involves gathering information from existing documents and studies, which can be available at Libraries, annual reports, etc.

Nowadays, with the advancement in technology, such research has become even more simple and accessible to everyone. An individual can directly research online for any information that is needed, which will give him in-depth information about the topic or the organization.

Such research is used mostly by marketing and salespeople in the business sector to understand the market or their customers. Such research is carried out using existing information that is available from various sources. However, care has to be taken to validate the sources from where the information is going to be collected.

For example , a salesperson has heard a particular firm is looking for some solution that their company provides. Hence, the salesperson will first search for a decision maker from the company, investigate what department he is from, and understand what the target company is looking for and what they are into.

Using this research, he can cater his solution to be spot on when he pitches it to this client. He can also reach out to the customer directly by finding a means to communicate with him by researching online.’

LEARN ABOUT: 12 Best Tools for Researchers

Qualitative research is a method that has a high importance in business research. Qualitative research involves obtaining data through open-ended conversational means of communication. Such research enables the researcher to not only understand what the audience thinks but also why he thinks it.

In such research, in-depth information can be gathered from the subjects depending on their responses. There are various types of qualitative research methods, such as interviews, focus groups, ethnographic research, content analysis, and case study research, that are widely used.

Such methods are of very high importance in business research as they enable the researcher to understand the consumer. What motivates the consumer to buy and what does not is what will lead to higher sales, and that is the prime objective for any business.

Following are a few methods that are widely used in today’s world by most businesses.

Interviews are somewhat similar to surveys, like sometimes they may have the same types of questions used. The difference is that the respondent can answer these open-ended questions at length, and the direction of the conversation or the questions being asked can be changed depending on the response of the subject.

Such a method usually gives the researcher detailed information about the perspective or opinions of its subject. Carrying out interviews with subject matter experts can also give important information critical to some businesses.

For example: An interview was conducted by a telecom manufacturer with a group of women to understand why they have less number of female customers. After interviewing them, the researcher understood that there were fewer feminine colors in some of the models, and females preferred not to purchase them.

Such information can be critical to a business such as a  telecom manufacturer and hence it can be used to increase its market share by targeting women customers by launching some feminine colors in the market.

Another example would be to interview a subject matter expert in social media marketing. Such an interview can enable a researcher to understand why certain types of social media advertising strategies work for a company and why some of them don’t.

LEARN ABOUT: Qualitative Interview

Focus groups

Focus groups are a set of individuals selected specifically to understand their opinions and behaviors. It is usually a small set of a group that is selected keeping in mind the parameters for their target market audience to discuss a particular product or service. Such a method enables a researcher with a larger sample than the interview or a case study while taking advantage of conversational communication.

Focus group is also one of the best examples of qualitative data in education . Nowadays, focus groups can be sent online surveys as well to collect data and answer why, what, and how questions. Such a method is very crucial to test new concepts or products before they are launched in the market.

For example: Research is conducted with a focus group to understand what dimension of screen size is preferred most by the current target market. Such a method can enable a researcher to dig deeper if the target market focuses more on the screen size, features, or colors of the phone. Using this data, a company can make wise decisions about its product line and secure a higher market share.

Ethnographic research

Ethnographic research is one of the most challenging research but can give extremely precise results. Such research is used quite rarely, as it is time-consuming and can be expensive as well. It involves the researcher adapting to the natural environment and observing its target audience to collect data. Such a method is generally used to understand cultures, challenges, or other things that can occur in that particular setting.

For example: The world-renowned show “Undercover Boss” would be an apt example of how ethnographic research can be used in businesses. In this show, the senior management of a large organization works in his own company as a regular employee to understand what improvements can be made, what is the culture in the organization, and to identify hard-working employees and reward them.

It can be seen that the researcher had to spend a good amount of time in the natural setting of the employees and adapt to their ways and processes. While observing in this setting, the researcher could find out the information he needed firsthand without losing any information or any bias and improve certain things that would impact his business.

LEARN ABOUT:   Workforce Planning Model

Case study research

Case study research is one of the most important in business research. It is also used as marketing collateral by most businesses to land up more clients. Case study research is conducted to assess customer satisfaction and document the challenges that were faced and the solutions that the firm gave them.

These inferences are made to point out the benefits that the customer enjoyed for choosing their specific firm. Such research is widely used in other fields like education, social sciences, and similar. Case studies are provided by businesses to new clients to showcase their capabilities, and hence such research plays a crucial role in the business sector.

For example: A services company has provided a testing solution to one of its clients. A case study research is conducted to find out what were the challenges faced during the project, what was the scope of their work, what objective was to be achieved, and what solutions were given to tackle the challenges.

The study can end with the benefits that the company provided through its solutions, like reduced time to test batches, easy implementation or integration of the system, or even cost reduction. Such a study showcases the capability of the company, and hence it can be stated as empirical evidence of the new prospect.

Website visitor profiling/research

Website intercept surveys or website visitor profiling/research is something new that has come up and is quite helpful in the business sector. It is an innovative approach to collect direct feedback from your website visitors using surveys. In recent times a lot of business generation happens online, and hence it is important to understand the visitors of your website as they are your potential customers.

Collecting feedback is critical to any business, as without understanding a customer, no business can be successful. A company has to keep its customers satisfied and try to make them loyal customers in order to stay on top.

A website intercept survey is an online survey that allows you to target visitors to understand their intent and collect feedback to evaluate the customers’ online experience. Information like visitor intention, behavior path, and satisfaction with the overall website can be collected using this.

Depending on what information a company is looking for, multiple forms of website intercept surveys can be used to gather responses. Some of the popular ones are Pop-ups, also called Modal boxes, and on-page surveys.

For example: A prospective customer is looking for a particular product that a company is selling. Once he is directed to the website, an intercept survey will start noting his intent and path. Once the transaction has been made, a pop-up or an on-page survey is provided to the customer to rate the website.

Such research enables the researcher to put this data to good use and hence understand the customers’ intent and path and improve any parts of the website depending on the responses, which in turn would lead to satisfied customers and hence, higher revenues and market share.

LEARN ABOUT: Qualitative Research Questions and Questionnaires

• Business research helps to identify opportunities and threats.
• It helps identify research problems , and using this information, wise decisions can be made to tackle the issue appropriately.
• It helps to understand customers better and hence can be useful to communicate better with the customers or stakeholders.
• Risks and uncertainties can be minimized by conducting business research in advance.
• Financial outcomes and investments that will be needed can be planned effectively using business research.
• Such research can help track competition in the business sector.
• Business research can enable a company to make wise decisions as to where to spend and how much.
• Business research can enable a company to stay up-to-date with the market and its trends, and appropriate innovations can be made to stay ahead in the game.
• Business research helps to measure reputation management
• Business research can be a high-cost affair
• Most of the time, business research is based on assumptions
• Business research can be time-consuming
• Business research can sometimes give you inaccurate information because of a biased population or a small focus group.
• Business research results can quickly become obsolete because of the fast-changing markets

Business research is one of the most effective ways to understand customers, the market, and competitors. Such research helps companies to understand the demand and supply of the market. Using such research will help businesses reduce costs and create solutions or products that are targeted to the demand in the market and the correct audience.

In-house business research can enable senior management to build an effective team or train or mentor when needed. Business research enables the company to track its competitors and hence can give you the upper hand to stay ahead of them.

Failures can be avoided by conducting such research as it can give the researcher an idea if the time is right to launch its product/solution and also if the audience is right. It will help understand the brand value and measure customer satisfaction which is essential to continuously innovate and meet customer demands.

This will help the company grow its revenue and market share. Business research also helps recruit ideal candidates for various roles in the company. By conducting such research, a company can carry out a SWOT analysis , i.e. understand the strengths, weaknesses, opportunities, and threats. With the help of this information, wise decisions can be made to ensure business success.

LEARN ABOUT:  Market research industry

Business research is the first step that any business owner needs to set up his business to survive or to excel in the market. The main reason why such research is of utmost importance is that it helps businesses to grow in terms of revenue, market share, and brand value.

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• Writing Tips

How to Structure a Business Report

5-minute read

• 14th March 2019

The content of a business report will depend on what you are writing about. Even the writing style may depend on who you are writing for (although clear, concise and formal is usually best). However, there is a general structure that most business reports follow. In this post, then, we’ll look at how to structure a business report for maximum clarity and professionalism.

1. Title Page

Every business report should feature a title page . The title itself should clearly set out what the report is about. Typically, you should also include your name and the date of the report.

Most business reports begin with a summary of its key points. Try to include:

• A brief description of what the report is about
• How the report was completed (e.g., data collection methods)
• The main findings from the research
• Key conclusions and recommendations

A paragraph or two should suffice for this in shorter business reports. However, for longer or more complex reports, you may want to include a full executive summary .

3. Table of Contents

Short business reports may not need a table of contents, especially if they include a summary. But longer reports should set out the title of each section and the structure of the report. Make sure the headings here match those used in the main text. You may also want to number the sections.

4. Introduction

The introduction is the first part of the report proper. Use it to set out the brief you received when you were asked to compile the report. This will frame the rest of the report by providing:

• Background information (e.g., business history or market information)
• The purpose of the report (i.e., what you set out to achieve)
• Its scope (i.e., what the report will cover and what it will ignore)

These are known as the “terms of reference” for the business report.

5. Methods and Findings

If you are conducting original research, include a section about your methods. This may be as simple as setting out the sources you are using and why you chose them. But it could also include how you have collected and analyzed the data used to draw your conclusions.

After this, you will need to explain your findings. This section will present the results of your research clearly and concisely, making sure to cover all the main points set out in the brief.

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One tip here is to break the findings down into subsections, using headings to guide the reader through your data. Using charts and illustrations , meanwhile, can help get information across visually, but make sure to label them clearly so the reader knows how they relate to the text.

6. Conclusions and Recommendations

The last main section of your report will cover conclusions and recommendations. The conclusion section should summarize what you have learned from the report. If you have been asked to do so, you should also recommend potential courses of action based on your conclusions.

If you are not sure what to suggest here, think back to the objectives set out in your brief.

7. References

If you have used any third-party sources while writing your report, list them in a bibliography after the main report. This could include other business documents, academic articles, or even news reports. The key is to show what you have based your findings and conclusions upon.

8. Appendices (If Applicable)

Finally, you may have gathered extra documentation during your research, such as interview transcripts, marketing material, or financial data. Including this in the main report would make it too long and unfocused, but you can add it to an appendix (or multiple appendices) at the end of the document. It will then be available should your reader need it.

Summary: How to Structure a Business Report

If you are writing a business report, aim to structure it as follows:

• Title Page – Include a clear, informative title, your name, and the date.
• Summary – A brief summary of what the report is about, the data collection methods used, the findings of the report, and any recommendations you want to make.
• Table of Contents – For longer reports, include a table of contents.
• Introduction –Set out the brief you were given for the report.
• Methods and Findings – A description of any methods of data collection and analysis used while composing the report, as well as your findings.
• Conclusions and Recommendations – Any conclusions reached while writing the report, plus recommendations for what to do next (if required).
• References – Sources used in your report listed in a bibliography.
• Appendices – If you have supporting material (e.g., interview transcripts, raw data), add it to an appendix at the end of the document.

Don’t forget, too, that a business report should be clear, concise, and formal. And if you would like help making sure that your business writing is easy to read and error free, just let us know .

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44 Business Report Templates for Professional Reports (2024)

Written by: Orana Velarde

Are you looking for a business report template that’s engaging and attractive but also easy to customize? Look no further because you’ve just hit the jackpot.

In this list, we’ve got 44 easy-to-use professional report templates to help you create reports for various purposes, from business to education.

Here's a short selection of 8 easy-to-edit business report templates you can edit, share and download with Visme. View more below:

Use the list below to navigate to the section that interests you the most. If you're interested in making an effective business report, we've got it all covered in this video.

44 Business Report Templates for Professional Reports

• Annual Report Templates
• Financial Report Templates
• Project Report Templates
• Social Media Report Templates
• Sales Report Templates
• Marketing Report Templates
• Monthly Report Templates
• Nonprofit Report Templates
• Weekly Report Templates

Category #1: Annual Report Templates

Companies of any size can create an annual report , or year in review, to showcase growth, improvements, changes and other significant events from the previous year.

If time is ticking, Visme's AI report writer can churn out reports in minutes. Just describe what type of report and content you want in your report and watch the tool generate it in a few seconds.

Let’s take a look at the annual report templates available in Visme.

Template #1: Environment Annual Report

Showcase your ongoing environmental projects with an annual template that shines.

This template has five pages with spaces ready for your content.

The simple and elegant style is perfect for a no-nonsense business like yours. The environment annual report template is suited for content types with a large amount of text.

Duplicate pages as needed to add charts or more information to your report. Customize the accent color by choosing your brand color and changing all elements simultaneously. Make use of Dynamic Fields to ensure your brand information is accurate on all your report pages.

Click on the button above to create your nature-inspired annual report.

Template #2: Orange Annual Report

If you’re looking for a minimalistic infographic approach to visualizing annual report content, this template is right up your alley.

Visualize important information in snackable sections that engage and call attention. Make your report more valuable by creating interactivity through outbound links to more text-rich documents as support.

Use icons that match your company style and give your annual report some personality. Easily change the colors to your brand colors and make an impact.

Click on the button above to use this template for your annual report.

Create your reports easier, faster and better with Visme’s shortcut feature. All you need to do is hit the forward slash (/) and a search bar will appear. Just input the name of whatever you need and you’ll find multiple options.

Template #3: HR Annual Report

Not all annual reports need to look stern and super serious. Why not have a little fun with your corporate report template?

Create your own Annual Report with this easy-to-edit template! Edit and Download

This HR department annual report uses shapes and color to make the information attractive and engaging. To add more content in each section, simply duplicate pages and add textual content in color boxes that match the rest of the design.

Click on the button above to use this fun and vibrant annual report template.

Template #4: Shared Value Annual Report

All you need for a great-looking annual report is three intense colors and balanced composition.

Corporate annual reports don’t need to be text-heavy to be impactful—complement content-heavy pages with a minimalistic data visualization collage and a color-coded map.

Choose icons that match each other and color them in one of the three accent colors to continue the design. Use interactive popups for added value to your pages.

Click on the button above to customize this balanced and printable report template.

Template #5: Nonprofit Annual Report

Are you looking for a clean-cut modern design for your annual report?

This template is just what you need.

This free business report template is perfect for an impactful and memorable annual report with a stable combination of data and text content. Show your stakeholders what you achieved the previous year with style.

Click on the button above to use this template and create a great-looking annual report.

Template #6: Profitable Growth Annual Report

Choose a bold design with strong fonts and a contrasting color scheme in this annual report template.

Make a statement with this data-centered design and visualize the year’s financials in a balanced composition. Take advantage of photo backgrounds with a dark overlay to showcase data widgets and icons to visualize your content.

The business report outline and table of contents give your audience a snapshot of what’s contained in the report. Click on the button to get started with the personalization of this modern annual report.

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Template #7: Digital Marketing Agency Annual Report

Use a clean-cut linear design to demonstrate what your cmpany achieved in the past year. This printable report template is just what you need.

This annual report template has strong background colors and straight lines—these contrast with a combination of desaturated photo section backgrounds and dark overlays on edge-to-edge photos.

Showcase your agency’s achievements and goals with charts, graphs and color-coordinated icons.

Click on the button above to personalize the purple and white digital marketing annual report.

Create reports, proposals, ebooks and more

• Dozens of content types to choose from
• Add your brand colors and fonts
• Team collaboration available

Category #2: Financial Report Templates

The second category in our report roundup is financial and professional report templates. These are reports which concentrate on financial and economic data . We have four reports in the category; let’s take a look.

Template #1:  Mass Market Floral Report

Are you looking for a beautiful and distinguished annual report for your business? This example of a report might be just what you need.

Use the provided photos in the placeholders or choose your unique visuals, either from your brand folder or the Visme photo library . Enter your content in the text boxes and personalize the charts and graphs with your company's data or market analysis .

If you don’t find the graphics you want, Visme's AI image generator ensures you never run out of options. Simply type an accurate description of what you want. The tool will generate high-quality photos, paintings, pencil drawings, 3D graphics, icons, abstract art, and more.

Duplicate pages to add more content, either text or visuals and make your report richer. Improve your report by creating a digital and interactive document with video and interaction that you can share online.

Click on the button above and start personalizing your beautiful report template.

Template #2: Weekly KPI Report

Share your key performance indicators in a compelling document that you can customize week to week.

The KPI Weekly report can be your branded, corporate report template to use every week within your team. Simply switch the colors and the fonts and save the document as a template in your Brand Kit.

Use our Google Analytics integration to add detailed charts and graphs of the week’s performance. Duplicate as many pages as you need. Insert all the charts and data visualizations necessary to share pertinent KPIs.

Click on the button above to start sharing key performance indicators in style. Then take advantage of Visme’s analytics reporting to check your report’s performance.

Template #3: Promotional Campaign Report

Financial reports visualize past performance and also promote more business. This promotional template does just that.

Create your own Campaign Report with this easy-to-edit template! Edit and Download

Use the template imagery already included in the template but we suggest you use photography from your business. As a promotional document, you should be using content from your work and data from your performance.

Detail the performance of your ongoing and past campaigns and describe the future campaigns you have in store.

Click on the button above to create your promotional report with stunning visuals.

Template #4: Budget Report

Do you need a report to visualize your budget to share with investors and stakeholders? This free company report template is just what you need.

Showcase your company’s budget in an impactful and unforgettable design. Input your data for the graphs by importing a CSV file , a Google Sheet, or by hand. Use your company colors to color code the diagrams and maintain a visual identity.

Add photographs of your products or campaigns to make the template your own. Duplicate pages if you need to show more data or share additional content.

Click on the button above to personalize this budget template and share your goals and projections with stakeholders.

Category #3: Project Report Templates

The next category on the list is all about project reports. This particular category is not so much about the topic but more about the report format. Here you’ll find both business report templates and academic report examples .

Let’s dive in.

Template #1: Non-Fiction Book Report

Book reports don’t need to be bland and forgettable. If you’re looking for a way to make your book report unforgettable, this template is the answer.

Create your own Book Report with this easy-to-edit template! Edit and Download

This book report template has all the sections you need to showcase your chosen book’s summary and personal commentary. Select imagery from the Visme library; there are millions of photos to choose from.

Add color-coordinated icons and illustrations to visualize the content sections in the report.

Click on the button above to start creating a beautiful book report for your studies.

Template #2: Landing Page Project Status Report

Is your team working on a project?  You’ll need to keep stakeholders in the loop about what’s going on. This template is just the thing you’ve been looking for.

Every section of this report template showcases every step of your project’s process. The content was created for a Landing Page design and implementation but will work for any project type.

Change the colors and fonts to match your company brand and save the final design as a template for your team members to use on future project reports.

Click on the button above to start reporting your project’s progress in style.

Template #3: Qualitative Analysis Lab Report

If you’re looking for a visual and exciting way to report a scientific analysis, this template is right up your alley.

The analysis lab report template has seven pages full of visualizations like tables, flowcharts and graphs to share your scientific findings. There is enough space for written content to support the data.

Wow, your professors and lab teammates with a well-designed analysis report that goes above and beyond a spreadsheet. If you have Tableau visualizations , you can bring them into your pages for added value.

Click on the button for the template below to start creating a visual scientific lab analysis report.

Template #4: Real Estate Industry Report

An Industry Report showcases research conducted about a specific industry’s status; the past, present and future. This real estate industry report template might be just what you’re looking for.

Create your own Industry Report with this easy-to-edit template! Edit and Download

The Real Estate Outlook report has five key sections for descriptive text, industry analysis and projections.  Use the color-coded data widgets to visualize specific areas of data and information.

Change the images to represent your research and either keep the yellow or change the accent color to something more suitable. Use a legible font for the paragraphs and a strong font in the headings.

Click on the button above and start putting together your industry report.

Template #5: The Effects of Stress Report

Research reports range from any variety of topics and niches. If you’re looking for a report template to visualize and share your research project, this template is perfect.

With a modern take on report design, our Effects of Stress report has a good even mix of text content and data visualization. Photography and imagery play a simple role in this report template as a storytelling angle.

Add your research content to each page easily by pasting your content and then adjusting the size and spacing. Use the same colors or change them for others in the color theme library.

Click on the button above to use this project report template for your research.

Template #6: Weekly Project Status Report

Are you looking for a better way to show the status of your project? This status report template might be just what you need.

Your team members and stakeholders will look forward to seeing your well-designed reports and get excited about the process. Even if you’re running a project for your client, this project management report template can also be a powerful tool for communicating progress.

Use as many data visualizations as possible to show the data and the timeline of your project. Personalize the timeline page to follow the steps of your team’s progress, including your goals and expectations.

Click on the button above and bring fun back into your project status reports.

Template #7: E-Commerce Fashion Industry Report

Market research is a big part of the E-commerce industry and teams work better when they know what they’re up against. This report template is just what you need to show your findings.

Across seven initial pages, this report sets you up for a great start to your industry report. You’ll likely need more pages if the research is extensive. Duplicating pages is easy; all you have to do is input your text and data.

Select a different color palette from the color theme selector in the toolbar or use a new color palette that you can create yourself.

Click on the button above to start personalizing this fashion industry report.

Template #8: Technology Trends Report

Trend research for your industry needs a report to show findings and projected outlooks. This template is what you need to get started.

Present your important research using this uniquely designed template. Asymmetrical layouts and bright color accents are what make this trend report unique. All you have to do is input your content and research data.

Click on the button above and start visualizing your data in a meaningful way.

Category #4: Social Media Report Templates

Social media teams are always having to show their progress and ongoing work . For those searching for a visual solution to a social media report or the results of a social media marketing plan, this category is for you.

Let’s take a look at some of the reporting templates in this category.

Template #1: Social Media Ads Report

Social media ads are a big part of digital marketing and need to be analyzed from beginning to end. This report template will help you do it better.

Create your own Social Media Ad Report with this easy-to-edit template! Edit and Download

This template has just the right pages to get your report started—an introduction, strategies, result and conclusion. If you need more space for added content, simply duplicate pages and you’re ready to go.

If you have Google Analytics tracking for your social media ads, simply use our integration to add your results from GA directly. Personalize your charts to match the rest of the report.

Click on the button above to start creating better social media ad reports.

Template #2: Monthly Social Media Analytics Report

Monthly social media reports don’t need to be boring or bland. If you’re looking for a way to spice up your reports, this template will help you.

Create your own Social Media Analytics Report with this easy-to-edit template! Edit and Download

This 8-page printable report template was designed with a geometric color block layout that makes an impact. Your social media data can be easily copied into the placeholders for your team and stakeholders to visualize. Charts and graphs are laid out over a couple of pages so you can select which types of charts you need.

Use the Visme and Google Analytics integration to add current GA data to your report. Personalize and customize your charts with the Visme Graph Engine.

Click on the button above to start personalizing your monthly social media analytics report.

Template #3: Social Media Marketing Weekly Report

Sometimes it pays to keep things simple. That’s where this one-page template comes in.

Include this template as a PDF in your digital report files, or print out low ink copies on recycled paper to use in a binder. Change the fonts and colors to match your brand, or use your favorite fonts for a little fun.

Click on the button above to personalize this one-page printable report template in minutes.

Category #5: Sales Report Templates

Is your sales team on the lookout for a better way to report progress, solutions and goals? These sales report templates are just what you need. Let’s take a look.

Template #1: Yearly Sales Report

Do you need to report on your sales for the year? This template is your solution.

This template’s pages give plenty of visual space to charts and graphs to showcase your sales data—large charts for more critical data and smaller charts for varying layers of importance.

The bright color block design is perfect for a dynamic company that stays away from bland reports.

Click on the button above and start making memorable yearly sales reports.

Template #2: Monthly Sales Report

Are you looking for a free report template that will make the monthly meeting a breeze? This template is just what you need.

Create your own Sales Report with this easy-to-edit template! Edit and Download

Big and bold numbers make it fun to visualize the quantitative data that doesn’t fit into a chart. Show off how much you sold this month and make an impact with your report pages.

Customize the colors and fonts to match your brand using the Visme Brand Kit or choose your favorite color theme from the toolbar.

Template #3: Promotional Sales Report

Are you running a promotion and need to show progress, timelines, goals and achievements in one report? This template is what you need.

Black and white images contrasting with a vibrant yellow are what makes this template so unique.

To use your photos, simply replace the ones in the template and the filter will apply automatically. Choose the accent color if your brand colors are different.

Input all your data in colorful charts and data widgets without wasting time. Simply import your Google Sheet data and customize the colors to match the rest of the report.

Click on the button above to start personalizing the promotional sales template.

Template #4: SaaS Quarterly Report

Your SaaS company needs quarterly reporting. You need this corporate report template to get that done in style.

The best part of creating digital PDF reports with Visme is that you can use hyperlinks to navigate the pages you want to see the most. Additionally, you can add popups to provide more information than what fits on the page.

This template has all the makings of a memorable quarterly report . Save the first one as a template and simply reuse it every month. Don’t forget to change the date and data and you’ve got yourself a perfect reporting system for your team.

Click on the button above and start personalizing your SaaS quarterly reports.

Template #5: Company Quarterly Report

Reporting quarterly sales for your company doesn’t need to be a difficult affair. With this business report sample, you can visualize sales for your team in style.

Quarterly reports tend to be long and full of data. This free business report template has eight pages to get you started in the right direction. Use the overall layout of the pages to format your text and data in one stylish document.

Embed bigger data visualizations from Tableau or Power BI with our third-party media integration. You can add as many as you need and personalize it to match your brand and the rest of the report.

Click on the button above to personalize your next quarterly sales report.

Category #6: Marketing Report Templates

Your marketing team is continuously creating reports to show other groups in the business or the team leader.  Small businesses need to keep track of their marketing efforts as well.

With these report templates, no marketing reports will ever be boring again.

Template #1: Monthly Marketing Report

Every month, your marketing reports need to be filled out. With this minimalist design template, you have it all set up for you.

This business report sample has soft color backgrounds, minimalist layouts and just enough elements to visualize your information stylishly.  With a design like this, it’ll be easy to personalize the sections in no time.

Click the button above to personalize this stylish marketing report template.

Need help with drafting the content for your report? Use Visme’s AI Writer to generate text quickly based on prompts and work smarter, not harder.

Template #2: Retail Weekly Marketing Report

Are you looking for a report template for your retail business? This design is just what you need to visualize your marketing achievements with impact.

Create your own Marketing Report with this easy-to-edit template! Edit and Download

Bright colors in icons and backgrounds and large bold numbers make up a unique layout for an impactful marketing report. Easily customize the color palette to match your brand and switch the fonts for your brand typography.

Add complimentary photography and imagery by searching our vast library of visuals. If you’re working on a digital report, add videos or animations.

Click on the button above to personalize the retail marketing report.

Category #7: Monthly Report Templates

Reports are created and presented weekly, quarterly, yearly or monthly. This category is all about monthly reports for those of you who need them.

Let’s take a look at all the monthly report examples.

Template #1: Monthly Customer Service Report

Is your customer service team looking for a better way to share results? This pre-designed report is just what you need.

Reporting KPIs in the customer service department is essential for getting to know your client base. Following along with how many requests are coming in and who is taking care of what is a great way to improve customer service with time.

Save the first edition of this report as a template in your Brand Kit and reuse it every month to showcase customer service achievements.

Click on the button above to report customer success with impact every month.

Turn the insights from this report into an ebook and use it to generate leads. You can do so easily with Visme’s lead magnet templates .

Take it a step further and accompany your lead magnet with an engaging lead form. Visme Forms can help create an enriching experience that will drive twice as many conversions as traditional forms.

Is your sales and marketing team looking for a template to report monthly achievements, financial reporting and budget allocation? This printable report template is just what you need.

Create your own Monthly Report with this easy-to-edit template! Edit and Download

This simple template has everything you need to start reporting monthly sales visually and interestingly. Your team will be glad to get a report like this instead of boring spreadsheets and documents with walls of text.

Simply input your data and descriptive content into the placeholders. Use color-coded icons and charts to make your information beautiful.

Click on the button above to start reporting monthly sales and achievements with your team.

Template #3: Monthly Service Report

Keeping consistent reports in the customer service department makes every team member invested in the work they do. A template like this one can help show the metrics to your team and stakeholders to keep everyone inspired to do their best work.

The seven pages on this template have a unique design with a balanced composition of colored shapes. Each page has a significant structure to showcase content or data about your company’s service team.

Import your data from Google Sheets, Excel, Google Analytics or SurveyMonkey. Then personalize the colors and the layout to match your brand and your report.

Click the button above to create your first monthly report for the service team.

Template #4: Quarterly Email Analytics Report

The success of your email marketing efforts deserves the best reporting features. This corporate report template has everything you need to share successes with your team.

Not all corporate style designs look as good as the pages on this report template. Using intense colors and large-scale photography, you’ll be able to visualize data in pre-designed sections.

Click on the button to share the results of your email marketing with your team.

Template #5: Quarterly Report

Quarterly reports come four times a year. This year, why not create one with this template and then use it as a base for the rest of the year.

With this template, you can start reporting quarterly results for any team in your company. These pages are the perfect start for an ongoing reporting strategy from sales to marketing and customer success.

Duplicate more pages to create a longer report with more diagrams and charts according to your data.

Click on the button above to gets started with the simple quarterly report.

Category #8: Nonprofit Report Templates

The eighth category on our list is all about nonprofits . They also need professional report templates. This is an important category for nonprofits that need to report their progress to grant donors.

Let’s dive into the reporting templates below.

Template #1: Annual Nonprofit Report

If your nonprofit needs to create an annual report to show the results of last year’s efforts, this is the template you need.

This annual report template has five main sections for a foreword, quick facts, contribution and upcoming projects. The data visualization on the pages is minimal, with the spirit of showing qualitative data more than quantitative.

Change the photographs to match your particular nonprofit by searching through our extensive image library.

Click on the button above to create your nonprofit annual report.

Template #2: Funding Areas Nonprofit Annual Report

Unlike the template above which is more about specific poignant data, this template is more about larger financial data sets.

Create your own Nonprofit Report with this easy-to-edit template! Edit and Download

The majority of this report’s pages have plenty of data visualizations, diagrams, charts and timelines. Import your nonprofit’s financial data into the placeholder graphs easily and color customize to match your brand.

Click on the button above to start visualizing your nonprofit’s financial reports.

Template #3: Annual Nonprofit Report

On occasion, a nonprofit annual report has to show a large amount of data. Nevertheless, it doesn’t all need to be included in an overview report. This template is perfect for that.

This template is the perfect start to create an interactive digital annual report.

Use the icons in each section to add popups with additional information. Apart from popups, you can also add hyperlinks to take your viewers to more detailed information about each area.

When done, share and publish your interactive report with a live link or download it as a PDF.

Category #9: Weekly Professional Report Templates

Reporting weekly status reports for team projects doesn’t need to be a tedious affair every time. With a corporate report template like this, you can make weekly reports fun. You can even use a one page report template or one that has multiple pages for your weekly report.

If you need help with writing a weekly report, we have a great tutorial on our blog.

Template #1: Content Marketing Weekly Report

Content marketing efforts need organization. In some cases, it needs to be weekly. This one-page template is great for quick notes to keep it all on track.

This weekly content marketing plan has a space for each day with specific notation areas for ideas, competitor analysis and keyword research.

You can use this professional business report digitally as a pdf to fill in by your team. Alternatively, print out and copy to keep in a binder.

Click on the button above to start creating a weekly content marketing weekly report.

Template #2: Weekly Report

If you’re looking for a versatile weekly report that can work for any type of data, this template is just what you need.

Create your own Weekly Report with this easy-to-edit template! Edit and Download

One sheet with simple empty sections to fill out as you see fit. Short business reports like this one work magic for communicating weekly performance.

Do you need to report social media? Add that as a subtitle. Looking to report daily interactions with a specific customer or collaborator, note it down here.

Click on the button to personalize this report template for anything you need it to be.

Template #3: Executive Summary Weekly Report

Executive reports tend to be long and full of important information about a company’s ongoing projects, successes and failures. These reports need a weekly summary to keep track of reporting on an ongoing basis.

This executive summary weekly report is a one-page document. It has daily placeholders for different team sections to fill in according to their part of the work.

Change the colors and fonts to match your brand and make multiple copies of the page. Use digitally as a PDF or print out to use in a binder.

Click the button above to get every person of your team tracking progress about a project in the same way.

Template #4: Retail Weekly Marketing Report

Does your retail business need to report weekly progress in a visually impactful way? This template is just what you’ve been looking for.

Intense colors and delicate details on the pages of this professional report template create a unique visual experience. Help your team report important data and company information memorably.

Click on the button above to start reporting weekly retail data.

Template #5: B2B Company Weekly Content Report

Your content team is working hard to bring results to your company. To let the rest of the team know the results, you need a template like this one.

The three main sections in this business report template include content types, content metrics and team performance. The pages have all the right charts to get you started with a content report that makes sense and keeps the team inspired.

Color-code the charts to match your brand and the rest of the report. Make sure to add all the information you need to share into the placeholders and include hyperlinks to the best-performing content.

Click on the button above to get started with your weekly content report.

Template #6: Weekly Employee Performance Report

All teams in your company need to show the progress of the work they do together. This template is perfect for employee performance reporting .

This professional business report is a great starting point template for a digital report that includes pop-ups and hyperlinks to more data that won’t fit into five pages.

Easily personalize the icons and overall layout of the report to match your brand. Embed your data into a collection of charts and graphs that visualize your team’s progress memorably.

Business Report FAQs

Before digging in to browse the business report example list, we answer your most pressing questions first.

Q. What is a business report template?

A business report template is a predesigned document that anyone can use to create a professional report without needing design skills.

But what makes a report template even better, A BRANDED report template.

Branded report templates are like a secret weapon for brands and organizations to create reports and other visual content regularly and easily. Using branded templates democratizes de design process inside organizations and teams. You can save money and time by using branded business report templates and other visual material.

Q. What are examples of business reports?

There are many types and styles of business reports. For example:

• Annual reports
• Quarterly financial reports
• Project progress reports
• Marketing reports
• Sales reports
• Nonprofit reports

In the list below, you’ll discover plenty of report templates organized into 9 different categories. Choose the one you need for your purpose and goal and start creating!

Q. How do you write a business report?

Writing a business report is much like writing other documents; as long as you follow a standardized formula, you’re good to go.

Follow these steps to get started:

• Determine your objective
• Put together an outline
• Gather your research
• Write your report sections
• Use compelling visuals like charts, graphs, images and other visual aids.

Read this article to get all the pro tips for writing a business report .

Q. What are the five main parts of a business report?

Business reports vary widely according to their need and purpose. But there are five main parts that you can’t skip out on, no matter what. Make yourself a checklist and never miss one.

• Introduction
• Executive Summary
• Data visualizations
• Links to further documentation

Q. What is a business report format?

A business report format template can help you save time by organizing the layout first before adding the content. It keeps work aligned with the main goal.

Here’s a general overview of a business report layout and format. The details will change according to your content.

• Title: A clear and concise business report title page.
• Table of Contents: A page dedicated to the contents of your report.
• Summary: An overview of your entire report — you'll need to wait to write this section until you've completed the full report.
• Introduction: Introduce your report topic and what readers will find throughout the pages.
• Body: The longest section of your report — compile all your information and use data visualization to help present it.
• Conclusion: Different from the summary, this concludes the report body and summarizes all of your findings.
• Recommendations: A set of recommended goals or steps to complete with the information provided in this report.
• Appendices: A list of sources used to compile the information in your report.

Read our guide on report writing  to improve your report-creating skills in no time.

Ready to Design Your Own Business Report?

Wow, that was a long list of professional report templates! Did you find the one you liked the most for your content? Now it’s time to get to work!

Before we continue, did you know that even though business reports are printable? Yes, and they can also be digital, interactive, and animated!

Take, for example, our case study about how UCLA creates interactive reports with Visme .

With Visme, you’re able to create printable business reports for your business or any industry. Your Visme reports can have many pages and all the tools to visualize your data in many different ways.

Get started by creating a free Visme account , or click on the button below each business report template in the list above to register and start editing the business report.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

Business Research Reports

• First Online: 01 January 2013

Cite this chapter

• S. Sreejesh 4 ,
• Sanjay Mohapatra 5 &
• M. R. Anusree 6  

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Market researchers and decision makers conduct research on various problems/opportunities and base their future decisions on the findings of the research. Unless the research results are properly communicated in the reports, they would be of little use to managers. Managers cannot take valid and effective decisions unless the entire research findings are presented to them in a systematic manner. A business research report contains many items including findings, analysis, interpretations, conclusions and at times recommendations. These can be presented to the management either in a written form or communicated orally. For the research findings to be useful to the managers, the research report needs to be meticulously designed, with all the necessary contents properly arranged and presented.

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Market Research

A Roadmap to Business Research

Author information, authors and affiliations.

IBS Hyderabad, IFHE University, Hyderabad, 501504, India

S. Sreejesh

Xavier Institute of Management, Xavier Road, Bhubaneswar, Orissa, 751013, India

Sanjay Mohapatra

Department of Statistics, University of Kerala, Trivandrum, Kerala, 695581, India

M. R. Anusree

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Correspondence to S. Sreejesh .

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© 2014 Springer International Publishing Switzerland

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Sreejesh, S., Mohapatra, S., Anusree, M.R. (2014). Business Research Reports. In: Business Research Methods. Springer, Cham. https://doi.org/10.1007/978-3-319-00539-3_12

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Published : 01 August 2013

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• Business Templates

Sample Research Reports

People that are engage in the field of academic or in study can look at research report where they can show the people the end result of a particular research for the greater benefit of a person’s life and to add new information in the academic world. This Summary Reports is designed to show the public the result of a lifelong study in a concise manner but can be comprehended easily by anyone who reads it.

Research Report Sample

10+ sample business report - free sample, example, format ..., sample project proposal report - 9+ examples in pdf, word, sample research report - 6+ documents in pdf.

An example template is downloadable for free when you surf the internet or you can have your own by typing the research at Microsoft word so you can print it easily. Research Report Templates   are the formal document which requires correct format and grammar before its distribution to the public so they can comprehend the message as you want it to be.

Download Research Reports Bundle

Research Report for Students

Title of the Research Report Subtitle (if applicable)

Author(s): Name of the Student(s) Department, University Email Address(es)

Supervisor: Name of the Supervisor Department, University Email Address

Date of Submission: [Day Month Year]

Abstract A concise summary of the research, including the purpose, methodology, main findings, and conclusions.

Table of Contents I. Introduction II. Literature Review III. Methodology IV. Results V. Discussion VI. Conclusion and Recommendations VII. References VIII. Appendices

I. Introduction

• Background of the study
• Research objectives/questions
• Significance of the research

II. Literature Review

• Overview of existing research related to the topic
• Identification of gaps in the literature

III. Methodology

• Description of the research design
• Data collection methods
• Data analysis procedures

IV. Results

• Presentation of findings (use charts, graphs, and tables where applicable)

V. Discussion

• Interpretation of the results
• Comparison with previous studies
• Implications of the findings

VI. Conclusion and Recommendations

• Summary of key findings
• Limitations of the study
• Suggestions for future research
• Practical recommendations (if applicable)

VII. References List all sources cited in the report following the required citation style (APA, MLA, Chicago, etc.).

VIII. Appendices Include supplementary material such as raw data, detailed tables, questionnaires, etc.

PDF Word Google Docs

Academic Research Report

• Title of the Report
• Author’s Name
• Course Name and Code
• Instructor’s Name
• Date of Submission
• A concise summary of the research question, methodology, key findings, and conclusions (about 200-300 words).

Table of Contents

• Lists all sections and subsections with page numbers.

List of Figures and Tables

• If applicable, list all figures and tables included in the report with page numbers.

Introduction

• Introduce the research topic, providing background information and context.
• Clearly state the research question or hypothesis.
• Outline the report’s structure.

Literature Review

• Summarize and critique existing research related to your topic.
• Identify gaps in the current knowledge that your research aims to fill.

Methodology

• Describe the research design and methods used for data collection and analysis.
• Include details on participants, instruments, procedures, and data processing.
• Present the findings of your research without interpretation.
• Use charts, graphs, and tables to illustrate data where appropriate.
• Interpret the results, linking them to your research question and the literature review.
• Discuss the implications of your findings and any limitations of your study.
• Summarize the key findings and their relevance.
• Suggest areas for future research.
• List all sources cited in your report in the appropriate citation style (APA, MLA, Chicago, etc.).
• Include any additional materials (e.g., raw data, detailed analyses, questionnaires) that are relevant to the report but too voluminous for the main body.

Download In

Final Research Report

• Title of the Research
• Affiliation(s)
• A concise summary of the entire research, including the purpose, methodology, key findings, and conclusions (150-250 words).
• Lists the main sections and their page numbers for easy navigation.
• Itemizes all figures and tables included in the report with page numbers.
• Introduces the research topic, states the research problem, and outlines the objectives.
• Presents the background and significance of the study.
• Specifies the research questions or hypotheses.
• Reviews relevant existing research and theoretical frameworks.
• Establishes the foundation for the research and highlights gaps the study aims to fill.
• Describes the research design, data collection methods, and analysis procedures.
• Details the sample selection, instruments used, and any limitations of the study.

Results (or Findings)

• Presents the data collected in an organized manner, using tables, graphs, and descriptive text.
• Summarizes the findings without interpretation.
• Interprets the results, linking them back to the research questions and existing literature.
• Discusses the implications of the findings and any unexpected results.
• Addresses the limitations of the study and suggests areas for future research.
• Summarizes the key findings and their relevance.
• Restates the significance of the study and its contributions to the field.

Recommendations (if applicable)

• Provides suggestions based on the research findings for practical actions, policy changes, or further research.
• Lists all sources cited in the research report following the appropriate academic style (APA, MLA, Chicago, etc.).

Appendices (if necessary)

• Includes additional materials like raw data, detailed analyses, questionnaires, or maps.

Acknowledgments (optional)

• Thanks individuals, organizations, or institutions that contributed to the research.

Formatting Tips:

• Ensure consistency in headings, subheadings, and text formatting throughout the document.
• Use clear and concise language, avoiding jargon where possible.
• Proofread for spelling, grammar, and punctuation errors.
• Adhere to the citation style and formatting guidelines specified by your institution or publication.

This structure provides a comprehensive overview for writing a final research report, ensuring that all critical aspects of the research are communicated effectively.

Browse More Templates On Research Report

Research report template.

• Google Docs

Product Research Report Template

• Apple Pages

Research Paper Report Template

Tips for Writing Research Reports

• Understand Your Audience : Tailor the language, depth of detail, and complexity of your report to meet the needs and understanding level of your audience. Whether it’s for academic peers, industry professionals, or the general public, ensure the content is accessible and relevant.
• Start with a Clear Abstract : Provide a concise and informative abstract that summarizes the key points of your research, including the problem, methodology, results, and conclusions. This helps readers quickly understand the essence of your report.
• Organize Your Report Logically : Follow a structured format that includes an introduction, literature review, methodology, findings/results, discussion, conclusion, and references. A logical flow helps readers follow your research process and findings.
• Be Precise and Concise : Use clear and direct language to convey your research. Avoid unnecessary jargon and verbosity. Make every word count by being as concise as possible without omitting crucial information.
• Use Visuals Effectively : Incorporate charts, graphs, tables, and figures to illustrate key findings and support your analysis. Visuals can help clarify complex data and make your report more engaging.
• Cite Sources Rigorously : Accurately cite all sources of information, data, and literature you’ve used in your research. This not only adds credibility to your sample report but also acknowledges the work of others in your field.
• Discuss Limitations and Implications : Be honest about the limitations of your research and discuss the implications of your findings. This demonstrates your critical thinking and understanding of the research context.
• Proofread and Edit : Thoroughly proofread your report for spelling, grammar, and punctuation errors. Consider having a peer or mentor review your work for clarity and coherence.
• Include Recommendations : If appropriate, end your report format with practical recommendations based on your findings. This can add value to your research by suggesting future directions or actions.
• Stay Ethical : Ensure your research and reporting practices are ethical. Respect privacy, obtain necessary permissions, and report data and findings truthfully.

Following these tips can enhance the quality of your research report, making it informative, credible, and impactful.

Research Report Format

Business Research Report Template

What Is a Research Report?

A research report is a document that presents the findings, analysis, and conclusions of a research study or investigation. It typically includes details about the research methods, data analysis, and results, providing valuable information on a particular topic or issue.

A research report is a comprehensive document that presents the findings, sample analysis, and interpretations of a systematic investigation or study. It serves as a formal record of research endeavors, providing a structured overview of the research process, methodologies employed, data collected, and the outcomes derived from the study.

Structure of a Research Report:

• Includes the title of the report, the names of the authors, their affiliations, and the date of publication.
• Offers a concise summary of the research, highlighting the purpose, methods, results, and conclusions.
• Sets the stage for the research, outlining the background, objectives, and the research question or hypothesis.
• Surveys existing literature relevant to the research topic, providing context and justifying the study.
• Describes the research design review , methods of data collection, and statistical or analytical techniques used.
• Presents the raw data, often using tables, sample graphs, or charts for clarity, without interpretation.
• Interprets the results, relates them to the research question, and discusses their implications. Compares findings with existing literature.
• Summarizes the key findings, reaffirms the research’s significance, and suggests avenues for future research.
• Proposes practical suggestions based on the study’s outcomes.
• Lists all sources cited in the report, following a specific citation style (APA, MLA, Chicago, etc.).
• Includes supplementary materials such as raw data, questionnaires, or additional details that support the main text.

Key Components of a Research Report:

• Objectivity: A research report should maintain a neutral and objective tone, avoiding biases and subjective interpretations.
• Precision: Clearly defines terms, uses precise language, and ensures the accuracy of data representation.
• Validity: Ensures that the research is well-designed and conducted, producing reliable results.
• Clarity: Communicates complex information in a clear and understandable manner to a diverse audience.
• Ethical Considerations: Addresses any ethical concerns related to the research, including participant consent and data confidentiality.

Importance of Research Reports:

• Communication: Conveys research findings to the academic community and beyond.
• Record Keeping: Serves as a permanent record of the research, aiding in replication or verification.
• Decision-Making: Informs policymakers, businesses, and practitioners for informed decision-making.
• Contribution to Knowledge: Adds to the existing body of knowledge in a specific field.

In essence, a research report is a vital tool for disseminating knowledge, fostering academic discourse, and contributing to the advancement of various fields.

Research Report in PDF

people-press.org

Here is a great template for writing a report on any kind of research. Once you study and collect all the necessary data on the specific topic simply download this report template and refer to the format. Write as per the format in the template.

Types of Research Report?

• Descriptive Research Report: Focuses on providing a detailed description of a subject, without attempting to establish causal relationships.
• Analytical Research Report: Analyzes and interprets research findings to draw conclusions and make recommendations.
• Experimental Research Report: Presents the methods, results, and analysis of controlled experiments.
• Case Study Report: Examines in-depth the details of a particular case or situation, often in real-world contexts.
• Survey Research Report: Reports on the data and analysis of sample surveys conducted to gather information from a sample of a population.
• Review Research Report: Summarizes and evaluates existing research and literature on a specific topic, providing a comprehensive overview.

What are the Key Findings of your Research Report?

In conducting our research, several key findings emerged, shedding light on pivotal aspects within the scope of our study. We discovered that [include a key finding or two], which significantly influences [relevant area]. Moreover, our research analysis revealed [another key finding], indicating a notable trend in [specific context]. Additionally, [further key finding] surfaced, elucidating the correlation between [variables or factors]. These findings collectively highlight the need for [potential implications or actions]. Furthermore, [last key finding] unveils a previously unexplored facet, suggesting a new direction for future inquiries in this domain. These findings not only reinforce existing knowledge but also contribute valuable insights, offering a nuanced perspective on [research topic]. This comprehensive understanding is instrumental for [applicable field], guiding potential strategies or interventions and fostering continued exploration in this area of study.

Undergraduate Research Report Template

Size: 110 KB

If you are looking for a format to write an undergraduate research report , then you must go for this template. It explains in detail how the report must be written, the format, the fonts to be used, subheadings to be used and important information to include.

Why is the Research Report?

The research report holds significant importance for several reasons:

• Research reports serve as a medium to share new knowledge, findings, and insights with the academic community, professionals, and the public.
• By documenting research methodologies, results, and interpretations, reports contribute to the existing body of academic literature, aiding in the expansion of knowledge.
• A well-structured research report provides sufficient details for other researchers to verify and replicate the study, ensuring the credibility and reliability of the findings.
• Policymakers, businesses, and practitioners rely on research reports to make informed decisions. The findings can influence policy development, business strategies, and practical applications.
• Research reports offer benchmarks for comparing new findings with existing knowledge, fostering a deeper understanding of a particular subject or problem.
• Research reports often include sections on ethical considerations, ensuring that the research was conducted with integrity, adhering to ethical standards, and protecting the rights of participants.
• The conclusion and recommendations sections of a research report outline guide future research by suggesting areas for further investigation and improvement.
• A research report serves as an official record of the research process, documenting the entire journey from conceptualization and design to execution and conclusion.
• Researchers use reports to communicate their findings to peers, fostering collaboration, discussion, and potential joint research endeavors.
• Research reports are valuable educational resources, used in academic settings to teach research methodologies, critical thinking, and scientific writing.
• Reports can be adapted for a broader audience, contributing to the public understanding of complex issues and scientific advancements.

Research Report Example

This is a research report sample template that you can use for any kind of research paper sample . You need not search for different templates from the Internet. Simply download this template and observe the format to be used and what information must be included.

What is the Purpose of this Research Report?

The purpose statement of a research report is to communicate the findings, methodology, and implications of a specific research study or investigation. These simple reports serve as a vital medium for sharing the knowledge generated through the research process.

• Information Dissemination: Research reports inform readers about the study’s objectives, research questions, and the data collected, providing a comprehensive overview of the research topic.
• Contribution to Knowledge: They highlight the novelty and significance of the research, shedding light on the contributions it makes to the existing body of knowledge in a particular field.
• Methodological Insights: Research reports describe the methods and techniques used in data collection and analysis. This transparency allows other researchers to evaluate the study’s rigor and replicate it if necessary.
• Evidence-Based Decision-Making: Policymakers, professionals, and other stakeholders use research reports to make informed decisions, solve problems, and develop strategies based on the study’s findings and recommendations.
• Resource Allocation: Organizations and funding agencies often rely on research reports to allocate resources effectively, as these reports provide valuable insights into where investments are needed most.
• Academic and Professional Context: In academic and professional settings, research reports are essential for demonstrating research competence and for peer review, validation, and future research directions.

In summary, the primary purpose of a research report is to document, disseminate, and apply the knowledge generated through research, thereby advancing understanding and facilitating evidence-based decision-making in various fields.

Written Research Report Template

The free research report template shows a different format f writing your research paper . You must include an introduction at the very beginning and talk about the background of your topic and later on add the main content of your study. Download it right away!

Basic Research Report Template

Size: 696 KB

How to Write a Research Report?

• Start with a clear title and abstract summarizing the report.
• Introduce the research topic and its significance.
• Describe the research methods and data collection.
• Present the findings, analysis, and interpretation.
• Discuss the implications and relevance of the research.
• Conclude with a summary of key points and recommendations.
• Cite sources and include a bibliography.
• Format the report professionally and proofread for clarity and accuracy.

Simple Research Report Template

What are the Benefits of Research Report Samples?

Research report samples help you understand what is required of a research paper and in what format it must be written. With the help of these templates you can change the appearance of your paper from boring to impressive. The look of your paper matters a lot because it gives the first impression of you as a person to the evaluator.

If you follow the format and guidelines as per these samples, during submission you will definitely be appreciated and promised an approval. This is how these research report samples will benefit you while you have undertaken a research paper. You can also see  Company Analysis Report Templates .

All these research report templates are designed to make the content easily readable and understandable by anyone. All the formats and guidelines are specified so that your paper stands out among the rest and gets appreciation. These formats will help you make your paper presentable and convey your study in the most effective manner. To help you with your submission and presentation, we have come up with these great templates.

Standard Research Report Template

Size: 498 KB

What is Formal Research Report?

A formal research report is a structured and detailed document that follows a specific format and style. It includes sections like an abstract, introduction, methodology, findings, discussion, and conclusion. These report are often used in academic and professional settings to present research findings in a standardized and systematic manner.

What is the Role of a Research Report?

The role of a research report is to communicate the results, analysis, and conclusions of a research study to inform and educate readers, such as researchers, policymakers, or the general public, about a specific topic or issue. It serves as a valuable resource for decision-making, further research, or reference in various fields.

When do you need Research Report?

A research report is needed when you want to communicate the findings of a systematic investigation. It serves to document, share, and disseminate research outcomes to various audiences, contributing to knowledge and decision-making.

What is research report title?

The research report title is a concise and descriptive phrase that provides an overview of the study’s focus. It should capture the essence of the research, guiding readers on its subject.

Why do you need Research Report Samples?

Research report samples are required so that you can refer to the method of writing a research paper . As per the rules and guidelines, all the research papers must be submitted in a specific way. Your papers will not be accepted if they are written in any manner.

In conclusion, the research report serves as a comprehensive documentation of a study’s findings and insights. It plays a crucial role in advancing knowledge and facilitating informed decision-making in various fields.

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Market Research Reports

Market research reports are essential tools for businesses to understand their industry, target market, and competition. These reports provide in-depth analysis and insights into market trends, consumer behavior, and industry competition that can help businesses make informed decisions and develop effective strategies. In this article, we will explore why market research reports are crucial for business success, the types of market research reports available, their importance, key players in the market research report industry, and how to choose the right market research report for your business.

Table of Contents

Why Market Research Reports are Essential for Business Success

Market research reports are valuable resources that enable businesses to make informed decisions and develop effective strategies. These reports provide insights into consumer behavior, industry trends, and market competition, helping businesses to understand their target audience and develop effective marketing and advertising campaigns. Furthermore, market research reports can help businesses identify potential opportunities and challenges in their industry, allowing them to adapt their strategies accordingly.

Moreover, market research reports can also assist businesses in making important investment decisions. By analyzing market trends and consumer preferences, businesses can identify potential areas for growth and expansion. This information can be used to make informed decisions about where to allocate resources and invest in new products or services. Additionally, market research reports can help businesses stay ahead of the competition by providing insights into emerging trends and technologies, allowing them to innovate and stay relevant in their industry.

Types of Market Research Reports and their Importance

There are several types of market research reports, including industry analysis reports, consumer behavior reports, and competitive analysis reports. Industry analysis reports provide insights into market trends, industry growth, and the competitive landscape. Consumer behavior reports focus on consumer preferences, purchasing habits, and attitudes towards products and services. Competitive analysis reports provide insights into competitor strategies, market share, and positioning. All of these reports are essential for businesses seeking to gain a better understanding of their target market and competitors.

Another important type of market research report is the market segmentation report. This report helps businesses identify and understand different segments within their target market, such as age, gender, income, and geographic location. By understanding these segments, businesses can tailor their marketing strategies and product offerings to better meet the needs and preferences of each group.

Finally, market research reports can also include feasibility studies, which assess the viability of a new product or service. These reports analyze factors such as market demand, production costs, and potential revenue to determine whether a new product or service is worth pursuing. Feasibility studies can help businesses avoid costly mistakes and make informed decisions about new ventures.

Market Research Report Industry Overview

The market research report industry is a rapidly growing sector, fueled by the increasing demand for insights and analysis by businesses seeking to gain a competitive edge. According to a recent report by Grand View Research, the global market research report industry is expected to reach $107.05 billion by 2027, growing at a CAGR of 5.4% from 2020 to 2027.

This growth is being driven by several factors, including the rise of e-commerce and the increasing importance of data-driven decision making. As businesses continue to expand their online presence, they require more detailed information about their customers and competitors. Market research reports provide this information, allowing businesses to make informed decisions about their marketing, product development, and overall strategy.

Key Players in the Market Research Report Industry

Some of the key players in the market research report industry include Nielsen Holdings, Kantar Group, The NPD Group, Ipsos, and GfK SE. These companies provide a range of research and consulting services, including market research reports, data analysis, and strategic consulting services.

Nielsen Holdings is a global measurement and data analytics company that provides market research, audience measurement, and advertising effectiveness solutions. They offer insights into consumer behavior and media consumption across various platforms and industries.

Kantar Group is a data, insights, and consulting company that helps clients understand their markets and customers. They offer a range of services, including brand strategy, innovation, and customer experience management.

How to Choose the Right Market Research Report for Your Business

Choosing the right market research report for your business can be a daunting task, given the vast array of reports available. Some factors to consider when selecting a report include the research methodology used, the scope of the report, the level of detail provided, and the cost. It’s also essential to consider the relevance of the report to your business and industry, ensuring that the insights provided are actionable and relevant.

Another important factor to consider when choosing a market research report is the reputation of the research firm or organization that produced the report. It’s important to select a report from a reputable source to ensure that the data and insights provided are accurate and reliable. You can research the reputation of the firm by reading reviews, checking their credentials, and looking at their track record.

Additionally, it’s important to consider the format of the report. Some reports may be presented in a traditional written format, while others may include visual aids such as graphs, charts, and infographics. Depending on your preferences and needs, you may find that a report with more visual aids is easier to understand and more engaging to read.

The Cost of Market Research Reports

The cost of market research reports can vary depending on the scope and level of detail provided. Some reports can cost several hundred or even thousands of dollars, while others may be available for free or at a lower cost. However, the cost of market research reports should be viewed as an investment in the business’s growth and success, given the insights and strategic value they provide.

It is important to note that the cost of market research reports can also be influenced by the source of the report. Reports from well-established and reputable market research firms may be more expensive, but they often provide more comprehensive and reliable data. On the other hand, reports from lesser-known or newer firms may be less expensive, but the quality and accuracy of the data may be questionable. Therefore, it is crucial to carefully evaluate the source and credibility of the report before making a purchase decision.

How to Access and Interpret Market Research Reports

Market research reports can be accessed through various channels, including research firms, industry associations, and online marketplaces. Once you have obtained a report, it’s essential to interpret the insights and data provided in a way that is relevant to your business and industry. This may involve analyzing the data, identifying trends, and developing strategic recommendations based on the insights provided.

It’s important to note that not all market research reports are created equal. Some may be more comprehensive or relevant to your business than others. Before investing in a report, it’s important to evaluate its credibility and usefulness. This can be done by researching the reputation of the research firm or organization that produced the report, as well as reviewing the methodology and sample size used in the research. By carefully selecting and interpreting market research reports, businesses can gain valuable insights that can inform their strategic decision-making and improve their competitive position in the market.

The Impact of Technology on the Market Research Report Industry

The market research report industry has been significantly impacted by technological advancements in recent years. The use of big data and artificial intelligence has enabled more in-depth analysis and insights, while online marketplaces and platforms have made it easier for businesses to access and purchase reports. These technological advancements have also led to the development of new and innovative research methods, further enhancing the value of market research reports.

One of the most significant impacts of technology on the market research report industry is the ability to collect and analyze data in real-time. With the use of mobile devices and sensors, businesses can gather data on consumer behavior and preferences as they happen, providing more accurate and up-to-date insights. This has also led to the rise of predictive analytics, which uses machine learning algorithms to forecast future trends and behaviors based on historical data. As technology continues to evolve, the market research report industry will undoubtedly continue to adapt and innovate to meet the changing needs of businesses.

Trends in the Market Research Report Industry

Some of the trends in the market research report industry include the increasing use of artificial intelligence and predictive analytics, the growing demand for real-time data and insights, the use of social media analytics, and the rise of niche research firms specializing in specific industries or markets. These trends are likely to further reshape the industry in the coming years, providing new opportunities and challenges for businesses seeking to leverage market research reports.

Top Strategies for Using Market Research Reports to Grow Your Business

There are several effective strategies for using market research reports to grow your business, including using insights to develop targeted marketing campaigns, identifying new opportunities and potential growth areas, developing competitive strategies based on competitor insights, and identifying potential risks and challenges in the industry. Adopting these strategies can help businesses to develop more effective strategies and gain a competitive edge.

Common Mistakes to Avoid When Using Market Research Reports

Using market research reports can be a complex and challenging process, and there are several common mistakes that businesses should avoid. These include failing to select a relevant report, misinterpreting data or insights, using outdated reports, failing to consider the competition, and not investing adequate time and resources in analyzing and interpreting the insights provided. By avoiding these mistakes, businesses can ensure that they are getting the most value out of their market research reports.

Case Studies: Examples of Businesses that Used Market Research Reports Successfully

There are many examples of businesses that have used market research reports successfully to gain a competitive edge. For example, Apple used consumer behavior reports to understand customer preferences and develop products that met their needs and preferences. Amazon used industry analysis reports to identify potential growth areas and develop competitive strategies in the e-commerce industry. These examples highlight the importance of using market research reports to inform strategic decision-making and drive business growth.

Future Outlook for the Market Research Report Industry

The market research report industry is expected to continue growing in the coming years, driven by the increasing demand for insights and analysis by businesses seeking to gain a competitive edge. Technological advancements and the rise of niche research firms are likely to further reshape the industry, creating new opportunities and challenges. By leveraging market research reports effectively, businesses can gain insights and develop strategies that position them for success in an increasingly competitive marketplace.

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Writing Business Research Reports

DOI link for Writing Business Research Reports

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A useful handbook, this text presents guidelines frequently followed by writers of reports of empirical research designed for publication in scientific business journals. The guidelines describe the types of information that should be included, how this information should be expressed, and where various types of information should be placed within a report. Excerpts from journal articles are used to illustrate most of the guidelines. At the end of each chapter, there are questions for classroom discussion.

TABLE OF CONTENTS

Chapter chapter 1 | 16  pages, writing simple research hypotheses, chapter chapter 2 | 11  pages, a closer look at hypotheses, chapter chapter 3 | 8  pages, writing research purposes, objectives, and questions, chapter chapter 4 | 14  pages, writing titles, chapter chapter 5 | 21  pages, writing introductions and literature reviews, chapter | 1  pages, guideline 5.1, chapter | 2  pages, guideline 5.2, guideline 5.3, guideline 5.4, guideline 5.5, chapter | 3  pages, guideline 5.6, guideline 5.7, guideline 5.8, guideline 5.9, guideline 5.10, guideline 5.11, guideline 5.12, guideline 5.13, guideline 5.14, guideline 5.15, chapter chapter 6 | 14  pages, writing definition, guideline 6.1, guideline 6.2, guideline 6.3, guideline 6.4, guideline 6.5, guideline 6.6, guideline 6.7, guideline 6.8, chapter | 4  pages, guideline 6.9, chapter chapter 7 | 10  pages, writing assumptions and limitations, chapter chapter 8 | 12  pages, writing method sections, chapter chapter 9 | 13  pages, writing analysis and results sections, chapter chapter 10 | 16  pages, writing discussion sections, chapter chapter 11 | 11  pages.

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