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AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.

Follow the AMA Journals on LinkedIn:

• Journal of Marketing
• Journal of Marketing Research
• Journal of Public Policy & Marketing
• Journal of International Marketing
• Journal of Interactive Marketing

Journal of Marketing ( JM ) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here .

Impact factor: 11.5

What's new.

Scholarly Insight

When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines

Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust.

Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

Do you know the financial value of Gatorade’s or Netflix’s customer base? If your answer is no, you’re not alone. Firms provide little external information about the financial value of their marketing assets such as brands and customer relationships. This Journal of Marketing study shows managers should rethink this approach 🎧

special issue

• Marketing in the Health Care Sector

This Journal of Marketing special issue addresses the complexities arising from disruption in the health care industry while paving the way for further research into how marketing can empower choice, foster competition, and improve health outcomes.

For Authors

Editorial Leadership

• Associate Editors
• Developmental Editors
• ​Editorial Review Board
• ​Advisory Board
• Meet  JM  at a Conference
• JM Editorial Cornerstones

Submit a Paper

• ​ Submission Guidelines
• Editorial Mission ​
• Submit a Manuscript
• What to Focus on When Submitting to JM

Editorial Policies

• AMA Journal Policies
• Journal of Marketing Policy for Research Transparency
• Appeal Policy

Marketing Insights from AMA Fellows

The Past, Present, and Future of Marketing [Philip Kotler’s Insights]

Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.

Journal of Marketing Research-Driven Apps

Research-Driven App

Writing Clarity Calculator

This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.

Market Structure Map

This tool provides an interactive visualization of market structure among brands.

Syntactic Surprise Calculator

This tool measures the unexpectedness of syntax to improve marketing communications.

Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India

This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.

Additional Resources

For marketers.

• Scholarly Insights
• The JM Buzz Podcast
• Webinars for Managers
• JM Press Releases

For Scholars

• IJRM – JM Reviewer Workshop at EMAC 2023
• Webinars for Scholars
• Insights for the Classroom
• Challenging the Boundaries of Marketing
• Videos: What Academics Can Learn from Practitioners
• Resources for Reviewers

Special Issues

• Better Marketing for a Better World
• New Technologies in Marketing
• JM -MSI Special Issue

Explore the Journal

• Current JM Issue
• Articles in Advance
• Recently Accepted Manuscripts
• Get Article Alerts
• Meet JM at a Conference
• Follow JM on LinkedIn

DEI Commitment

Journal of Marketing  is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world.  JM ‘s  marketplace of ideas  thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.

Journal of Marketing Research ( JMR ) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the  Financial Times  top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here .

Impact factor: 5.1 Scimago journal ranking: 6.321

Recommended reading.

How Brand Differentiation Shapes Corporate Culture and Profits

A Journal of Marketing Research study shows that vertical brand differentiation is associated with lower employee pay, whereas horizontal brand differentiation is associated with higher pay.

Steady Rides, Steady Profits: Detecting Customer Routines to Optimize CRM Strategies

This Journal of Marketing Research study finds customers with routines exhibit heightened future usage and engagement rates, lower price sensitivity, and greater resilience to service disruptions.

• Mitigation in Marketing

This JMR special issue advocates for a mitigation-based approach to marketing scholarship, with a key goal of developing strategies to reduce the potentially deleterious outcomes of marketing.

• Editorial Review Board
• Advisory Board
• Submission Guidelines
• Submission Site
• JMR Editorial Statement

• Journal of Marketing Research Policy for Research Transparency
• Decision Appeal Policy

IMPACT AT JMR

Proven and New Survey Techniques to Obtain Sensitive Information from Consumers

This guide summarizes academic research to help analysts get more truthful and accurate survey responses on sensitive topics.

Research Insights

• Scholarly Insights by AMA DocSIG
• IMPACT at JMR
• Education and Marketing
• Marketing Insights from Multimedia Data
• 2023 Paul E. Green Award
• 2024 Weitz-Winer-O’Dell Awar d
• Current JMR Issue
• Get JMR Article Alerts
• Follow JMR on LinkedIn
• Subscribe to the JMR Updates Newsletter

Journal of Public Policy & Marketing ( JPP&M ) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here .

Impact factor: 5.1

Special Issue

Transformative Consumer Research (TCR) is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. In this JPP&M Special Issue, marketing scholars discuss an agenda to accelerate the success of impactful academic research in this space.

Marketing to Prevent Radicalization: Developing Insights for Policies

JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.

Research Curation

JPP&M Articles Addressing Race, Diversity, and Inclusion

JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs  JPP&M ‘s contributions on the topic of race and its intersection with marketing and public policy.

• JPP&M  Trainee Reviewer Program

• Meta-Analyses and Systematic Reviews in Marketing and Public Policy

Check out the research in the January 2024  Journal of Public Policy & Marketing  special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”

Research Curations

• A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
• What Exactly Is Marketing and Public Policy?
• A Curation on Pharmaceutical Marketing and Agenda for Future Research

JPP&M Videos

• JPP&M  10–20 Minute Video Modules
• A Conversation About Media Impact with Jessica Vredenburg
• Maura Scott Featured in  Financial Times  Panel on Societal Impact in Business Research
• Marketing to Prevent Radicalization
• Pharmaceuticals, Marketing, and Society
• The COVID-19 Pandemic through the Lens of Marketing and Public Policy
• Current JPP&M Issue
• Thomas C. Kinnear Award Collection
• Get JPP&M Article Alerts
• Follow JPP&M on LinkedIn

Journal of International Marketing ( JIM ) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here .

Impact factor: 4.9

research insight

Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers

How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.

Research Insight

Optimizing Global Branding by Combining Local and Foreign Elements

A Journal of International Marketing study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.

• Brands and Branding in an International Context

This Journal of International Marketing Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.

• Editor in Chief

Call for Papers

• Global Luxury Branding
• Marketing’s Role in the Management of Fast-Evolving Global Supply Chains
• Digital Platforms and Ecosystems in International Marketing

Journal of International Marketing Paper Development Workshop

This workshop at the 2025 AMA Winter Academic Conference will allow participants to receive feedback on their research from experienced editors and reviewers, helping to strengthen manuscripts for potential submission to  JIM . Click here to learn how to apply.

• Theory and Practice in Global Marketing (TPGM)
• Customer Engagement in International Markets
• Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
• Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
• 2023 S. Tamer Cavusgil Award
• 2024 Hans B. Thorelli Award
• Current JIM Issue
• Get JIM Article Alerts
• Follow JIM on LinkedIn

Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here .

Impact factor: 6.8

Getting the Recipe Right: How Different Content Combinations Drive Social Media Engagement

In a Journal of Interactive Marketing study, researchers analyze engagement behaviors across 516 Instagram stories and identify distinct social media content “recipes” that drive successful engagement. They identify four specific combinations for engagement: “loud,” “informative,” “affective,” and “relational.”

Should You Feed the Trolls? How Toxic Social Media Comments Can Increase Product Usage

This Journal of Interactive Marketing study explores the types of content that attract toxic comments, and it finds that toxic comments aren’t always a bad thing.

• Information Technologies and Consumers’ Well-Being

Check out the research from the latest Journal of Interactive Marketing special issue.

• Editors and Editors Emeritus

• Aims and Scope
• New Article Type: JNM Reports

Calls for Papers

• Intelligent Automation and Artificial Intelligence in Marketing
• Advancing Interactive Marketing Through Cross-Disciplinary Approaches

• Journal Indexing and Metrics

Award-Winning Research

Montaguti, Valentini, and Vecchioni Win 2023 Journal of Interactive Marketing Best Paper Award

The winners of the 2023 Best Paper Award are Elisa Montaguti, Sara Valentini, and Federica Vecchioni. Click here to learn more about the winning article and view the finalists.

• Current Issue
• Examining the Unanticipated Consequences of Interactive Marketing
• Big Data, Technology-Driven CRM & Artificial Intelligence
• Mobile Marketing
• Get Journal of Interactive Marketing Article Alerts
• Follow Journal of Interactive Marketing on LinkedIn

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