case study of kfc in india pdf

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kfc in india: case study - becsrg

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A Case Study On Kfc

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KFC & Global Fast Food Industry - Case Analysis

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EPRA International Journal of Research & Development (IJRD)

This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy. As the course requirement, the company has been selected on the preference of my own with a prior approval of the unit leader. The report critically analysis three operation management decision areas as design of goods and services, quality management and supply chain management of KFC with suggestions to better performance. Furthermore, it evaluates the strengths and weaknesses as well as strategies with recommendations for achieving competitive advantages. Finally, the report draws a conclusion with wrapping up the findings. KEYWORDS: Managing Quality, Supply Chain Management, SWOT Analysis, CSR

Handbook of Research on Franchising

Globalization and modernization has redefined the Indian fast food industry and today people can be seen consuming food out of their homes moving towards superior and convenient options. The demand for fast food is on uptrend. Increase in the disposable income of the burgeoning upper middle class has contributed to the growth of food industry. Food franchises have made significant inroads into the franchising industry. Franchising is perceived as a beeline to expansion and growth of a business. The present study is an attempt to study the consumers’ perception about two important food franchise, McDonalds and KFC. The study is an explorative study based on primary data collected from 150 respondents in Thane city through a structured questionnaire. Various factors like variety of food items, quality, taste, ingredients etc are analyzed to study consumer perception about food franchise. The study revealed that price of the food items affect the frequency of visits to food outlets.

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In this study, we consider the owners of two Burger King franchise establishments that have been struggling financially over the past three years. The owners are looking to grow the revenue of their two struggling locations and remain competitive in the changing fast food landscape. They realize that their competitors are not only other fast food brands but also the growing number of fast casual chains, ethnic cuisine restaurants, and convenience store establishments. They notice that their target segment, Millennials, has become more health conscious and exhibit an increasing desire to diversify their palates. As a result, the franchisees struggle to meet Millennials’ expectations in terms of their menu items. In addition, they do not keep up with innovative technology, such as mobile apps for ordering and delivering fast food items, that has been gradually adopted by competitors. Thus, the owners of the two Burger King locations are faced with two key challenges: (a) how to stay competitive and (b) how to be more attractive to Millennials.

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Studies of international franchising are scant but increasing and can be divided into two streams of research: those focusing on environmental predictors of internationalization and those focusing on strategic, firm-level characteristics. Examining the latter category, this study empirically explores a set of firm-level attributes as predictors of decision making on whether firms seek international expansion. Using longitudinal data from Bond's Franchise Guide 2001–2008, we draw on a sample of U.S.-based fast-food franchise systems to test our hypotheses. Specifically, our database is composed of 1,058 observations of 158 chains, and we estimate a semi-parametric logistic model for international franchising. The model contributes to the literature by being the first to examine the nonlinearity of international franchising determinants using agency theory. The results show that (a) bonding, (b) the percentage of franchised units, (c) the number of states within which the system operates, and (d) the provision of area development agreements and sub-franchising significantly contribute to the international expansion of U.S.-based fast-food franchisors.

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Orientation: Franchising is a popular and multifaceted business arrangement that captures a sizeable portion of the restaurant industry worldwide. Research purpose: The study empirically investigated the influence of various site location and branding factors on the growth of franchised fast food restaurant brands across the greater Gauteng region. Motivation of the study: Researching which factors influence the growth of franchised fast food restaurant brands is important for an emerging market context such as South Africa when considering the marked increase in the consumption of fast foods. Design: A sample of 140 customers was surveyed from 12 leading franchised fast food outlets. Primary data were collected for various items representing site location and brand factors. Regression analysis was used to test the hypotheses. Findings: The overall findings showed that convenience and central facilities of a retail location are positively and significantly associated with the growth...

I would also like to thank the clients from my professional career across the United States and Canada. They taught me how franchising works in the soft drink industry. Several clients were kind enough to loan books from their private collection. Client and friend Patti Gillette-Ostrom, formerly of the Gillette Group, was also very helpful, providing ideas for research and loaning books from her private collection. The Dublin Bottling Works and their manager and chief historian Kenny Horton were very generous to me. By opening their archives and museum to my research, I was able to uncover the remarkable history of Dr. Pepper in Dublin, Texas. I would also like to thank author Karen Wright, whose book and insights into the history of Dublin Dr. Pepper were very useful. And most importantly, I would like to thank my wife Ramona. She has been my editor throughout my studies in history and her candid frankness ensured that my writing had at least some semblance of coherence. Her red penned comments, while at times looked daunting, guided me through the process of this thesis and my degree. vi

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The objective of this paper is to investigate the role of franchising in the process of internationalization of the fast food industry. The paper hypothesizes that franchising is an effective means of internationalization in the fast food industry that increases the revenues of the company. The hypothesis of the paper will be tested using the linear regression analysis. This analysis studies the relationship between revenues (dependent variable) and the number of outlets and the number of employees (independent variables). The sample includes 15 fast food chains from the list of 100 top franchises of 2017. The study of the annual reports of these 15 fast food chains revealed a correlation between the company's decision to go global through franchising and the growth of its revenues. It is necessary to build a literature on the role of franchising in the internationalization of business. The originality of this paper lies in the way it seeks to illuminate future academic research on the impact of franchising as an internationalization process on business revenues.

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The viability of franchising operation in international marketing has being identified and covers the problems of entry, in to a firm's product, technology, human skills, management or other resources in to the foreign country. The main objective of this study is to: (a) determine the viability of franchising to the franchisor (b) to determine the problem of franchising to the franchisor (c) to examine the benefit of franchising to the franchisee, (d) to access the limitation of franchising to the franchisee. The purpose of this work questionnaire was the instrument employed in collection of data, the research revealed the viability of franchising to franchisor, the problems of franchising to franchisor, benefit of franchising to franchisee and its limitations; Also the research recommend the viability of franchising operation in an international marketing which brings about the achievement of organizational objectives. Coca-cola should embark on press relation with who will enable the company to present news and information about the organization in the most positive light to their customers this will assist the company in creating more and more customers.

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Case Study - The Success Story of KFC

• Multiple Choice

Course : Business Ethics & Environment (BBA - 102)

University : jaipur national university.

• More from: Business Ethics & Environment BBA - 102 Jaipur National University 88   documents Go to course

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