The Official BNI Podcast

A weekly audio discussion with Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, the world's largest business networking organization.

Episode 829: Facts Tell, Stories Sell

October 4, 2023 by Ivan Misner 3 Comments

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Charlie Lawson explains how BNI members can use stories to make a difference in their weekly chapter meeting. Stories get remembered . They help you get recalled by different members in your chapter during the course of their working week, and that helps you get referred .

Six Ingredients for a Powerful Story

  • Characterization

What you do to solve the problem is the least interesting part of the story. Clients and prospects want to know how the client you did it for felt before and after, and what the outcome was for them.

More with Charlie Lawson

  • Episode 588: Want Referrals? Don’t Bore Me to Tears
  • Episode 746: The Unnatural Promoter

Misner Audio Programs: www.misneraudioprograms.com. Including the Maximize BNI Package, the Your Business Starter Package, and Dr. Misner's Complete Audio Library!

Episode 828: Become a Motivational Speaker for Your Business (Classic)

September 27, 2023 by Ivan Misner 4 Comments

Note: This is a rebroadcast of Episode 89 , first released on January 28, 2009. Links and offers may no longer be valid.

Everyone has heard motivational speakers like Jack Canfield and Brian Tracy. The hidden element behind a motivational speaker is passion , and that’s the most important element you can bring to your 60-second commercial and your 10-minute presentation. You can’t afford to be ordinary, and if you’re not excited about what you do, no one else will be, either.

To become a motivational speaker, answer the following questions from your heart.

  • What can you say about yourself that your competition can’t?
  • How does your work fulfill you?
  • What do you most enjoy about your work and why?

Never forget that one of the top ten traits of the master networker is enthusiasm.

Brought to you by Networking Now .

Episode 826: Is Your Message Clear?

September 13, 2023 by Ivan Misner 2 Comments

When you introduce yourself with your 30-second presentation, it’s important to keep your message clear and replicable . You want to pass the message to others who will both use your services and keep spreading your message. That means that you want to do and say things that set the pattern for duplication.

If your message is too complex, it’s not going to be memorable. And if it’s not clearly memorable, it can’t be repeated, it can’t be duplicated.

You need to know how much information your fellow networkers or referral partners are really hearing and understanding. The Cards in a Basket meeting stimulant is a great way to test this within your chapter. If another member can’t describe your business and target market accurately, you know it needs to be clearer.

Share your experiences with making your message clear in the comments.

Episode 793: Influencing People with Stories

January 25, 2023 by Ivan Misner 2 Comments

A story is information wrapped in emotion that compels people to take action . If you want to influence people, inspire them, and transform them, tell great stories. Stories that make them want to become a better version of themselves. Stories that compel them to take action.

More About Stories

  • Episode 51: Givers Gain, Chapter 8–A New Audience
  • Episode 597: Networking Wind Sprints
  • Episode 601: Why Make All the Mistakes?

Episode 779: Enrolled, Not Sold

October 12, 2022 by Ivan Misner 2 Comments

Hate to sell? Hate being sold to? Scott deMoulin joins Dr. Misner today to share the good news that generating referrals is about enrollment , not selling. You’re not going to a BNI meeting to sell. You’re going to a BNI meeting to train a sales force.

Educate, Don’t Sell

Use wild statements, research and trends to educate people on the needs and the wants and the changes and the challenges that they’re experiencing if they don’t use your product or service. Show them that they have a need.

Ask, Don’t Tell

Engage people by asking them to share their own experiences with the problem you solve. Find out what they need. Position yourself as an expert, not a salesperson.

Find out more about Scott at www.EngageFromYourStage.com and www.ScottdeMoulin.com .

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Past Episodes

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  • The Importance of Social Responsibility in Growing Your Business November 29, 2023
  • Inviting for the Speaker October 12, 2023
  • Setting Goals for Your BNI Chapter October 5, 2023

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Feature Presentations

Opportunity Knocks

Every so often we have the opportunity to complete our Feature Presentation at our BNI chapter meeting. This is a golden opportunity to tell the chapter much more about ourselves and our business than we can in our weekly presentations. Often the information presented allows the “penny to drop” about what we do and can help referrals flow.

Because the Feature Presentation comes around infrequently and can make such a difference to our visibility and credibility we are going to look at the steps a member can take before, during and after their Feature Presentation to make the most of it.

Prior to your Feature Presentation

4 weeks before – Use your weekly presentation to let members know that you are speaking in 4 weeks’ time. Ask for ideas for what members would like to hear about. Follow up the request with an email they can reply to with ideas.

2 weeks before – Use your weekly presentation to mention that your Feature Presentation is in 2 weeks’ time and advise what you will be talking about. Ask members to invite suitable visitors to hear your presentation. An example of this would be to invite landlords to the Feature Presentation by the Property Manager.

1 week before – Prepare and practise your presentation. Be ready to step in should the speaker due to present the week before you have to reschedule. Prepare your speaker’s bio – To give to the Education Co-Ordinator to introduce you. Include different information in your Bio that is not already going to be mentioned in your presentation. Organise your door prize – Choose something that gives the winner an experience of your business rather than a lunch or a bottle of wine (unless you sell wine).

The Presentation

The golden rule of presentations is telling them what you are going to tell them, use this to create curiosity, and then at the end tell them what you told them by summarising.

If it is your first presentation, about 1/3 of the presentation should be about you personally: your achievements, previous experience, or careers and a little about your family.

After that, open with your “why”. Why you do what you do, beyond just for the money. Telling your story, can help calm your nerves.

Next talk about your bread and butter products or services. The problems you help with and how you solve them, with one or two case studies, these lead to the specific referral requests at the end of your presentation.

Practising your presentation in front of someone will make sure you get the timing right and help develop your confidence.

bni 10 minute presentation mortgage broker

In general, avoid death by PowerPoint, use 5-6 slides maximum. Graphics and images are better than words, try not to read from your slides, use bullet point reminders.

And remember “unplugged” presentations can be very powerful. Think outside the square and engage the audience with questions, quizzes, prizes.

Remember your door prize. Be especially early the morning of your presentation and check the technology works, especially if you are using video. Bring a printed copy of your presentation if you are using PowerPoint in case the technology fails completely. Use your weekly presentation to announce that you are the feature presenter today and briefly cover what you will be talking about rather than a standard weekly presentation. If you want to answer questions, make sure you leave time for those. Your presentation time includes time for questions, there is not additional time for questions.

Post Presentation

Email the chapter thanking them for their time. Remind them of the referrals you are looking for and attach a copy of your presentation if appropriate.

Your feature presentation is a golden opportunity to increase the members’ understanding of you and your business. Prior preparation and practise will help you to make the most of the opportunity.

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Richard Foulkes

Bni is not meant to be a bargain bin environment, conquering the fear of speaking, you may also like, bni’s top tips to make your 10-minute presentation..., are you teaching people how they can refer..., how to train your members to sell on..., who am i looking for, make your presentation sizzle, ‘givers gain’ runs deeper than time, money and..., a “giving” 10 minutes, how to convert visitors into members, work backwards.

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Elegant post 🙂

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COMMENTS

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  17. Presentations

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