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How to Write a Good Cover Letter for a Research Position

Writing a cover letter can be intimidating, but it doesn’t have to be!

Some people believe cover letters are a science. Others seem to think they are more akin to black magic. Regardless of how you feel about cover letters, they are one of the most important parts of the job application process. Your resume or CV may get you an interview, but a good cover letter is what ensures that the hiring manager reads your resume in the first place.

Writing a cover letter for any job is important, but the art of writing a good cover letter for a research position can make or break your application. While writing a cover letter for a research position, you have to walk a fine line of proving your expertise and passion while limiting jargon and dense language.

In this post, we will explain cover letter writing basics, and then dive into how to write a research specific cover letter with examples of both good and bad practices.

What Is A Cover Letter and Why Do Cover Letters Matter?

A cover letter is your opportunity to tell a story and connect the dots of your resume. Resumes and curriculum vitae (CVs) are often cold and static—they don’t show any sort of character that will give companies a hint about if you will fit in with their culture. 

Your cover letter gives you the chance to demonstrate that you are an interesting, qualified, and intelligent person. Without proving that you are worth the time to interview, a company or research organization will set your application in the rejection pile without giving it a second look. 

So, what is a cover letter, exactly? It is an explanation (written out in paragraph form) of what you can bring to the company that goes beyond the information in your resume. Cover letters give a company a glimpse into the qualities that will make you the ideal candidate for their opening. 

Note that a cover letter is not the same as a letter of intent. A cover letter is written for a specific job opening. For example, if I got an email saying that the University of Colorado was looking for a tenure track faculty member to teach GEO 1001, and I chose to apply, I would write a cover letter. 

A letter of intent, however, is written regardless of the job opening. It is intended to express an interest in working at a particular company or with a particular group. The goal of a letter of intent is to demonstrate your interest in the company (or whatever type of group you are appealing to) and illustrate that you are willing to work with them in whatever capacity they feel is best. 

For example, if I loved the clothing company, Patagonia and wanted to work there, I could write a letter of intent. They may have an opening for a sales floor associate, but after reading my application and letter of intent, decide I would be better suited to a design position. Or, they may not have any positions open at all, but choose to keep my resume on hand for the next time they do. 

Most organizations want a cover letter, not a letter of intent, so it is important to make sure your cover letter caters to the specifics of the job posting. A cover letter should also demonstrate why you want to work at the company, but it should be primarily focused on why you can do the job better than any of the other applicants.

How to Write a Good Cover Letter: The Basics 

Writing a cover letter isn’t hard. Writing a good cover letter, a cover letter that will encourage a hiring manager to look at your application and schedule an interview, is more difficult (but certainly not impossible). Below, we will go over each of the important parts of a cover letter: the salutation, introduction, body, and conclusion, as well as some other best practices.

How to Write a Good Cover Letter Salutation

Don’t start with “Dear Sir/Ma’am” (or any iteration of a vague greeting, including “to whom it may concern”). Avoiding vague greetings is the oldest trick in the book, but it still holds a lot of weight. Starting a cover letter with the above phrase is pretty much stamping “I didn’t bother to research this company at all because I am sending out a million generic cover letters” across your application. It doesn’t look good. 

The best practice is to do your research and use your connections to find a name. “Dear Joe McGlinchy” means a lot more than “Dear Hiring Manager.” LinkedIn is a great tool for this—you can look up the company, then look through the employees until you find someone that seems like they hire for the relevant department. 

The most important thing about the salutation is to address a real human. By selecting someone in the company, you’ve demonstrated that you’ve done some research and are actually interested in this company specifically. Generic greetings aren’t eye-catching and don’t do well.

How to Write a Good Cover Letter Introduction

Once you’ve addressed your cover letter to a real human being, you need a powerful introduction to prove that this cover letter is worth the time it will take to read. This means that you need a hook. 

Your first sentence needs to be a strong starter, something to encourage the hiring manager not only to continue reading the cover letter, but to look at your application as well. If you have a contact in the company, you should mention them in the first sentence. Something along the lines of “my friend, Amanda Rice (UX/UI manager), suggested I apply for the natural language processing expert position after we worked together on a highly successful independent project.” 

The example above uses a few techniques. The name drop is good, but that only works if you actually have a connection in the company. Beyond that, this example has two strengths. First, it states the name of the position. This is important because hiring managers can be hiring for several different positions at a time, and by immediately clarifying which position you are applying for, you make their job a little bit easier.  Next, this sentence introduces concrete skills that apply to the job. That is a good way to start because it begins leading into the body, where you will go into depth about how exactly your experience and skills make you perfect for the job. 

Another technique for a strong lead-in to a cover letter is to begin with an applicable personal experience or anecdote. This attracts more attention than stereotypical intros (like the example above), but you have to be careful to get to the point quickly. Give yourself one or two sentences to tell the story and prove your point before you dive into your skills and the main body of the cover letter.

A more standard technique for introductions is simply expressing excitement. No matter how you choose to start, you want to demonstrate that you are eager about the position, and there is no easier way to do that than just saying it. This could take the form of “When I saw the description for X job on LinkedIn, I was thrilled: it is the perfect job for my Y skills and Z experience.” This option is simple and to-the-point, which can be refreshing for time-crunched hiring managers. 

Since we’ve provided a few good examples, we will offer a bad example, so you can compare and contrast. Don’t write anything along the line of: “My name is John Doe, and I am writing to express my interest in the open position at your company.” 

There are a few issues here. First, they can probably figure out your name. You don’t need that to be in the first sentence (or any of the sentences—the closing is an obvious enough spot). Next, “the open position” and “your company” are too generic. That sounds like the same cover letter you sent to every single employer in a hundred mile radius. Give the specifics! Finally, try to start with a little more spice. Add in some personality, something to keep the hiring manager reading. If you bore them to death in the first line, they aren’t going to look over your resume and application with the attention they deserve. 

How to Write a Good Cover Letter Body

So, you’ve addressed a real human being, and you’ve snagged their attention with a killer opening line. What next? Well, you have to hold on to that attention by writing an engaging and informative cover letter body. 

The body of a cover letter is the core of the important information you want to transmit. The introduction’s job was to snag the attention of the hiring manager. The body’s job is to sell them on your skills.  There are a few formatting things to be aware of before we start talking about what content belongs in the body of the cover letter. First, keep the company culture and standards in mind when picking a format. For example, if I want to work for a tech startup that is known for its wit and company culture, I can probably get away with using a bulleted list or another informal format. However, if I am applying to a respected research institution, using a standard five paragraph format is best. 

In addition, the cover letter should not be longer than a page. Hiring managers are busy people. They may have hundreds of resumes to read, so they don’t need a three page essay per person. A full page is plenty, and many hiring managers report finding three hundred words or less to be the idea length. Just to put that into context, the text from here to the “How to Write a Good Cover Letter Body” header below is about perfect, length-wise. 

Now, on to the more important part: the content. A cover letter should work in tandem with a resume. If you have a list of job experiences on your resume, don’t list them again in the cover letter. Use the valuable space in the cover letter to give examples about how you have applied your skills and experience. 

For example, if I have worked as a barista, I wouldn’t just say “I have worked as a barista at Generic Cafe.” The hiring manager could learn that from my resume. Instead, I could say “Working as a barista at Generic Cafe taught me to operate under pressure without feeling flustered. Once…” I would go on to recount a short story that illustrated my ability to work well under pressure. It is important that the stories and details you choose to include are directly related to the specific job. Don’t ramble or add anything that isn’t obviously connected. Use the job description as a tool—if it mentions a certain skill a few times, make sure to include it!

If you can match the voice and tone of your cover letter to the voice of the company, that usually earns you extra points. If, in their communications, they use wit, feel free to include it in your letter as well. If they are dry, to the point, and serious, cracking jokes is not the best technique.

A Few Don’ts of Writing a Cover Letter Body   

There are a few simple “don’ts” in cover letter writing. Do not: 

• Bad: I am smart, dedicated, determined, and funny.
• Better: When I was working at Tech Company, I designed and created an entirely new workflow that cut the product delivery time in half. 
• Bad: When I was seven, I really loved the monkeys at the zoo. This demonstrates my fun-loving nature. 
• Better: While working for This Company, I realized I was far more productive if I was light-hearted. I became known as the person to turn to in my unit when my coworkers needed a boost, and as my team adopted my ideology, we exceeded our sales goals by 200%. 
• Bad: I would love this job because it would propel me to the next stage of my career.
• Better: With my decade of industry experience communicating with engineers and clients, I am the right person to manage X team. 
• Bad: I know I’m not the most qualified candidate for this job, but…
• Better: I can apply my years of experience as an X to this position, using my skills in Y and Z to… 
• Bad: I am a thirty year old white woman from Denver…
• Better: I have extensive experience managing diverse international teams, as illustrated by the time I…  

The most important part of the cover letter is the body. Sell your skills by telling stories, but walk the razor’s edge between saying too much and not enough. When in doubt, lean towards not enough—it is better for the hiring manager to call you in for an interview to learn more than to bore them.

How to Write a Good Cover Letter Conclusion

 The last lines of a cover letter are extremely important. Until you can meet in-person for an interview, the conclusion of your cover letter will greatly affect the impression the hiring manager has of you. A good technique for concluding your cover letter is to summarize, in a sentence, what value you can bring to the company and why you are perfect for the position. Sum up the most important points from your cover letter in a short, concise manner. 

Write with confidence, but not arrogance. This can be a delicate balance. While some people have gotten away (and sometimes gotten a job) with remarks like, “I’ll be expecting the job offer soon,” most do not. Closing with a courteous statement that showcases your capability and skills is far more effective than arrogance. Try to avoid trite or generic statements in the closing sentence as well. This includes the template, “I am very excited to work for XYZ Company.” Give the hiring manager something to remember and close with what you can offer the company. 

The final step in any cover letter is to edit. Re-read your cover letter. Then, set it aside for a few hours (or days, time permitting) and read it again. Give it to a friend to read. Read it aloud. This may seem excessive, but there is nothing more off-putting than a spelling or grammar error in the first few lines of a cover letter. The hiring manager may power through and ignore it, but it will certainly taint their impression. 

Once the cover letter is as flawless and compelling as it can be, send it out! If you are super stuck on how to get started, working within a template may help. Microsoft Word has many free templates that are aesthetically appealing and can give you a hint to the length and content. A few good online options live here (free options are at the bottom—there is no reason to pay for a resume template).

How to Write a Cover Letter for a Research Position

Writing a cover letter for a research position is the same as writing any other cover letter. There are, however, a few considerations and additions that are worth pointing out. A job description may not directly ask for a cover letter, but it is good practice to send one unless they specifically say not to. This means that even if a cover letter isn’t mentioned, you should send one—it is best practice and gives you an opportunity to expand on your skills and research in a valuable way.

Format and Writing Style for a Research Position Cover Letter

Research and academics tend to appreciate formality more than start-ups or tech companies, so using the traditional five paragraph format is typically a good idea. The five paragraph format usually includes an introduction, three short examples of skills, and a concluding paragraph. This isn’t set in stone—if you’d rather write two paragraphs about the skills and experience you bring to the company, that is fine. 

Keep in mind that concise and to-the-point writing is extremely valuable in research. Anyone who has ever written a project proposal under 300 words knows that every term needs to add value. Proving that you are a skilled writer, starting in your cover letter, will earn you a lot of points. This means that cover letters in research and academia, though you may have more to say, should actually be shorter than others. Think of the hiring manager—they are plowing through a massive stack of verbose, technical, and complex cover letters and CVs. It is refreshing to find an easy to read, short cover letter. 

On the “easy to read” point, remember that the hiring manager may not be an expert in your field. Even if they are, you cannot assume that they have the exact same linguistic and educational background as you. For example, if you have dedicated the last five years of your life to studying a certain species of bacteria that lives on Red-Eyed Tree Frogs, all of those technical terms you have learned (and maybe even coined) have no place in your cover letter. Keep jargon to an absolute minimum. Consider using a tool like the Hemingway Editor to identify and eliminate jargon. While you want to reduce jargon, it is still important to prove that you’ve researched their research. Passion about the research topic is one of the most valuable attributes that a new hire can offer. 

Use your cover letter to prove that you have done your homework, know exactly what the institution or group is doing, and want to join them. If you have questions about the research or want to learn more, it isn’t a bad idea to get in touch with one of the researchers. You can often use LinkedIn or the group’s staff site to learn who is working on the project and reach out.

What Research Information Should be Included in a Cover Letter

A research position cover letter is not the place for your academic history, dissertation, or publications. While it may be tempting to go into detail about the amazing research you did for your thesis, that belongs in your CV. Details like this will make your cover letter too long. While these are valuable accomplishments, don’t include them unless there is something  that pertains to the group’s research, and your CV doesn’t cover it in depth. 

If you do choose to write about your research, write about concrete details and skills that aren’t in your CV. For example, if you have spent the last few years working on identifying the effects of a certain gene sequence in bird migration, include information about the lab techniques you used. Also, try to put emphasis on the aspects of your resume and CV that make you stand out from other candidates. It is likely that you will be competing with many similarly qualified candidates, so if you have a unique skill or experience, make sure it doesn’t get lost in the chaos—a cover letter is the perfect place to highlight these sorts of skills. 

Industry experience is a great differentiator. If you have relevant industry experience, make sure to include it in your cover letter because it will almost certainly set you apart. Another valuable differentiator is a deep and established research network. If you have been working on research teams for years and have deep connections with other scientists, don’t be afraid to include this information. This makes you a very valuable acquisition for the company because you come with an extensive network

Include Soft Skills in Your Cover Letter

Scientific skills aren’t the only consideration for hiring managers. Experience working with and leading teams is incredibly valuable in the research industry. Even if the job description doesn’t mention teamwork, add a story or description of a time you worked with (or, even better, lead) a successful team. Soft skills like management, customer service, writing, and clear communication are important in research positions. Highlight these abilities and experiences in your cover letter in addition to the hard skills and research-based information. 

If you are struggling to edit and polish your letter, give it to both someone within your field and someone who is completely unfamiliar with your research (or, at least, the technical side of it). Once both of those people say that the letter makes sense and is compelling, you should feel confident submitting it.

Cover letters are intended to give hiring managers information beyond what your resume and CV are able to display. Write with a natural but appropriately formal voice, do your research on the position, and cater to the job description. A good cover letter can go a long way to getting you an interview, and with these tips, your cover letters will certainly stand out of the pile.

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How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

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How to Create Winning Proposals

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How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

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• Research Process

Writing a Scientific Research Project Proposal

• 5 minute read
• 93.2K views

Table of Contents

The importance of a well-written research proposal cannot be underestimated. Your research really is only as good as your proposal. A poorly written, or poorly conceived research proposal will doom even an otherwise worthy project. On the other hand, a well-written, high-quality proposal will increase your chances for success.

In this article, we’ll outline the basics of writing an effective scientific research proposal, including the differences between research proposals, grants and cover letters. We’ll also touch on common mistakes made when submitting research proposals, as well as a simple example or template that you can follow.

What is a scientific research proposal?

The main purpose of a scientific research proposal is to convince your audience that your project is worthwhile, and that you have the expertise and wherewithal to complete it. The elements of an effective research proposal mirror those of the research process itself, which we’ll outline below. Essentially, the research proposal should include enough information for the reader to determine if your proposed study is worth pursuing.

It is not an uncommon misunderstanding to think that a research proposal and a cover letter are the same things. However, they are different. The main difference between a research proposal vs cover letter content is distinct. Whereas the research proposal summarizes the proposal for future research, the cover letter connects you to the research, and how you are the right person to complete the proposed research.

There is also sometimes confusion around a research proposal vs grant application. Whereas a research proposal is a statement of intent, related to answering a research question, a grant application is a specific request for funding to complete the research proposed. Of course, there are elements of overlap between the two documents; it’s the purpose of the document that defines one or the other.

Scientific Research Proposal Format

Although there is no one way to write a scientific research proposal, there are specific guidelines. A lot depends on which journal you’re submitting your research proposal to, so you may need to follow their scientific research proposal template.

In general, however, there are fairly universal sections to every scientific research proposal. These include:

• Title: Make sure the title of your proposal is descriptive and concise. Make it catch and informative at the same time, avoiding dry phrases like, “An investigation…” Your title should pique the interest of the reader.
• Abstract: This is a brief (300-500 words) summary that includes the research question, your rationale for the study, and any applicable hypothesis. You should also include a brief description of your methodology, including procedures, samples, instruments, etc.
• Introduction: The opening paragraph of your research proposal is, perhaps, the most important. Here you want to introduce the research problem in a creative way, and demonstrate your understanding of the need for the research. You want the reader to think that your proposed research is current, important and relevant.
• Background: Include a brief history of the topic and link it to a contemporary context to show its relevance for today. Identify key researchers and institutions also looking at the problem
• Literature Review: This is the section that may take the longest amount of time to assemble. Here you want to synthesize prior research, and place your proposed research into the larger picture of what’s been studied in the past. You want to show your reader that your work is original, and adds to the current knowledge.
• Research Design and Methodology: This section should be very clearly and logically written and organized. You are letting your reader know that you know what you are going to do, and how. The reader should feel confident that you have the skills and knowledge needed to get the project done.
• Preliminary Implications: Here you’ll be outlining how you anticipate your research will extend current knowledge in your field. You might also want to discuss how your findings will impact future research needs.
• Conclusion: This section reinforces the significance and importance of your proposed research, and summarizes the entire proposal.
• References/Citations: Of course, you need to include a full and accurate list of any and all sources you used to write your research proposal.

Common Mistakes in Writing a Scientific Research Project Proposal

Remember, the best research proposal can be rejected if it’s not well written or is ill-conceived. The most common mistakes made include:

• Not providing the proper context for your research question or the problem
• Failing to reference landmark/key studies
• Losing focus of the research question or problem
• Not accurately presenting contributions by other researchers and institutions
• Incompletely developing a persuasive argument for the research that is being proposed
• Misplaced attention on minor points and/or not enough detail on major issues
• Sloppy, low-quality writing without effective logic and flow
• Incorrect or lapses in references and citations, and/or references not in proper format
• The proposal is too long – or too short

Scientific Research Proposal Example

There are countless examples that you can find for successful research proposals. In addition, you can also find examples of unsuccessful research proposals. Search for successful research proposals in your field, and even for your target journal, to get a good idea on what specifically your audience may be looking for.

While there’s no one example that will show you everything you need to know, looking at a few will give you a good idea of what you need to include in your own research proposal. Talk, also, to colleagues in your field, especially if you are a student or a new researcher. We can often learn from the mistakes of others. The more prepared and knowledgeable you are prior to writing your research proposal, the more likely you are to succeed.

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• Knowledge Base
• Starting the research process
• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

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As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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5 Simple Steps to Writing a Better Proposal Cover Letter

From getting the prospect’s attention to showing you have the right solution, your proposal’s cover letter has a big job to do. I’m breaking down 15 examples to show you how to create your most persuasive cover letter ever, one that makes prospects excited to read on and sign on the dotted line.

11 min. read

Proposal cover letters.

Does that phrase strike fear in your heart? Or at least give you some anxiety?

From job applications to business proposals, writing a good cover letter, executive summary, or some other introduction isn’t easy.

So, this post will give you an easy-to-follow five-step process to create a killer CUSTOMIZED cover letter for every proposal you send out.

A proposal cover letter is important. It’s your proposal’s first impression with your prospect. It sets the tone, for better or for worse. And writing it can sometimes provide clarity on what should or shouldn’t be included in your proposal.

It shouldn’t be something you slap together before moving on to the ‘meat’ of the proposal or a dull fill-in-the-blank exercise that ends up sounding more canned than Campbell’s.

No more chunky and clunky cover letters.

But, at the same time, you can’t spend hours upon hours crafting a bespoke one. You have a deal waiting on that proposal to get done.

So, what you need is a good writing formula.

I’m borrowing from the outline that my colleague Jennifer set out in her proposal executive summary post . She knows what’s up, having written dozens of cover letters/executive summaries during her time in the digital agency world.

If you’re looking for the why and when, plus some dos and don’ts, of writing one of these bad boys, be sure to check out her post.

Now, let’s dive into the who, what, where, and how here, including some examples.

Executive summary vs. cover letter

What do these phrases actually mean?

It’s tricky because the terms ‘executive summary’ and ‘cover letter’ are sometimes used interchangeably in the world of proposals.

I mean, I just used both in the intro to this very post.

Me taking a photo of the culprit.

You might also hear other terms, like overview or introduction, being tossed around for this piece of proposal writing. But rest assured we’re all talking about the same thing.

Technically, there is some nuance to how each of these sections function in a B2B proposal.

First, a proposal cover letter and an executive summary have some things in common:

• They should appear at the beginning of your proposal.
• They should be one page long, maximum.
• They should be prospect-focused.
• They should NOT be overly sales-y or pitchy.
• They should NOT be a detailed rehash of the entire proposal.
• They should get the recipient excited to read on.

Now, here’s where they differ.

What is a proposal cover letter?

A proposal cover letter:

• Is more conversational.
• Is formatted as a letter with salutation and sign-off.
• Doesn’t contain strategy or execution.
• Can be more persuasive (like how a cover letter for a job mentions why you’re the best person for it).

What is a proposal executive summary?

A proposal executive summary:

• May be formatted as a statement.
• Tells the story of how you provide solutions for your clients and the impact (evidence) of your solutions.
• Stays quite high-level.

Sometimes a prospect will specify that your proposal should include one or the other or both, like when you’re responding to an RFP . However, if there are no client specifications it’s up to you which one you include, how you write and structure it, and what you want to label that section in your proposal document.

Okay, now let’s get writing—with some examples to help you visualize the steps and tips.

How to write a cover letter for your proposal in 5 simple steps

One of the hardest aspects of writing a cover letter is including all the information you want to convey while keeping it as brief as possible and being compelling or even entertaining at the same time.

It’s okay. Here’s how to achieve all that in just five steps.

Step 1: Get their attention Step 2: Show you understand the challenge Step 3: Show you have the right solution Step 4: Show your work Step 5: Tell them what’s next

Step 1: Get their attention

“Snoozefest Co. is excited to submit this proposal to you.”

Are they though?

It reads more like this to a prospective client: “Snoozefest Co. is going through the motions in this proposal intro so we can cash your cheque.”

This is the very first thing the prospect will read in your business proposal! It needs to grab some attention.

Here are some examples of more impactful ways to open your cover letter.

Cover Letter Example 1 - Business consulting

Cover Letter Example 2 - Electrical

Cover Letter Example 3 - Public relations

Why these examples work

They put the focus on the client.

Congratulate them on a recent (relevant) company achievement. Show that you get what it’s like to be in their shoes . Offer up a fun fact or industry statistic that signals you’re already thinking about their market niche.

They build curiosity.

Segue your way to success. Each of these first paragraph examples creates build-up, curiosity, and excitement for what the prospect will read next and throughout the rest of the proposal. Ask a question. Don’t give away all the answers just yet. (what is the “light at the end of the tunnel”?)

They start to allude to the pain point.

You’ll go more in-depth into the challenges you’re solving in the next few paragraphs but it’s good to get it out there up top. It could be more explicit, like in example 1 (how to go from good to great when you’re already at capacity), or it could be more subtle, like how the specific mention of “heritage home” starts to set up the challenge in example 2.

Step 2: Show you understand the challenge

Sometimes when we write, we gloss over the pain point. It can be awkward to write about the challenges someone is facing in their professional life; you don’t want to suggest they don’t know what they’re doing or they’re not good at their job.

In a cover letter, though, it’s essential to dig into the ‘pain point’ they’re feeling in order to close the deal. Showing you understand the obstacles they’re facing is the best way to position your company as the only solution to their challenges. (See Step 3.)

But avoid any urge to make it about you. It can come off as “Look how smart I am!” Again, turn it back to the prospect. A good way to do this is to make sure you use the word ‘you’ more than ‘I’ or ‘we’ in this section.

Cover Letter Example 4 - Legal services

Cover Letter Example 5 - SaaS/Social

Cover Letter Example 6 - Insurance

Why these examples work:

They say what the prospect is likely thinking.

Show you understand all aspects of the prospect’s challenge by bringing up objections before they have a chance to, and then knock them down. Legal advice is too expensive and complicated? Not when you partner with us!

They’re complimentary.

Butter your prospect up a bit. They’re not experiencing these challenges that you understand so well because they’re bad at their jobs. No, maybe it’s just a resourcing issue! Like in Example 5, you can position your team as the experts who take challenging tasks off people’s plates.

They show off the benefits of doing business with an expert.

Give them peace of mind. You’ve done this before and this isn’t your first rodeo. You see and understand the full challenge so you can help clients avoid problems before they crop up.

Step 3: Show you have the right solution

Okay, NOW you can talk about yourself. With a few cautions:

• Keep it relevant. Your company’s Best Float win at the local parade is cool and all but now’s not the time.
• Keep it concise. It’s time to ‘elevator pitch’ your solution.
• And keep it upbeat without overhyping. You want your solution to sound attractive, but don’t write cheques with your cover letter that the rest of the proposal can’t cash.

Cover Letter Example 7 - Solar

Cover Letter Example 8 - Web design

Cover Letter Example 9 - PR

They keep things high-level

No need to outline the eight different ways you’ll test their website or every single PR tactic you’ll use. This isn’t a book report on your proposal.

They still stay specific.

“Public relations...creates and maintains your public image, and positions you as a leader in your industry” is better than “we make you look good”.

But notice that these examples don’t use jargon. If a jargon-y phrase is used, like responsive design, it’s immediately explained in a non-technical way. Stick to plain language like this, unless you cater to a highly-specialized specialized audience that will understand acronyms and look for that industry-insider lingo.

They show how you’re putting everything on the table.

Look at how these cover letters talk about the sales document they’re about to read over. For example, the proposal is not just a package; it’s a “comprehensive package”.

It’s the difference between presenting the proposal as ‘here’s some info’ and ‘we’re presenting you with all the details, including facts and figures’. Let the reader know that your proposal gives them everything they need to make an informed decision.

Step 4: Show your work

Time for a not-so-humble humblebrag .

Maybe it’s a team skill set you’re known for. Or some original research you’ve done that would resonate with this prospect.

You could showcase how your company is a power-player in your niche via previous work you’re especially proud of or awards you’ve received. Or give a quick preview of your proprietary process.

Basically, the information you include in this paragraph should provide an answer to the question on every prospect’s mind: why should they work with you ?

Cover Letter Example 10 - Exterior pressure washing

Cover Letter Example 11 - Content marketing

Cover Letter Example 12 - Construction

They give the references some ‘meat’.

If you’re talking about existing customers, don’t just name drop. Highlight some impressive outcomes you’ve achieved for them as well. For example, they didn’t just construct a building at NYU, it’s an award-winning building they built at NYU.

They cite the facts.

If there’s a specific accreditation that clients will need to know about (i.e.: are you licensed, bonded, board-approved, etc.?), now’s the time to mention it. Basically, anything that would differentiate you from competitors. In a market dominated by big national brands? Talk about how your business is family-run. Or vice-versa.

They go granular but don’t get into the nitty-gritty.

Again, be as specific as possible without going into too much detail.

Talking about “our process” is okay. But “Our four-step process” is an ideal amount of information for the purposes of this cover letter since you’re going to explain the steps later on in the proposal.

Step 5: Tell them what’s next

Your sales team wouldn’t end a sales call without discussing next steps. Your proposal cover letter is no different.

The closing is your chance to set expectations, either for the prospect or yourself. Don’t forget that you have to keep your end of the bargain. If your cover letter says you’ll follow up with them in a certain amount of time, for Pete Campbell’s sake, do it.

(Bonus: If you’re using proposal software, you’ll be notified when your prospect opens your proposal so you can perfectly time your follow up.)

Cover Letter Example 13 - Construction

Cover Letter Example 14 - Financial Services

Cover Letter Example 15 - Public Relations

They show how the vendor and the prospect together.

Why will this specific partnership work? You’ve talked about them, you’ve talked about yourself, now it’s time to talk about why you’ll go together like a square-hole colander and quinoa. (A square shape keeps the round grains from falling through while you’re rinsing it. Obviously.)

They ask for the sale.

You’ve refrained from selling throughout this cover letter. Now’s the time to ask for the close. Don’t shy away from presuming that you’ll be the winning proposal, that you “hope” they’ll pick you.

They talk about the next steps.

What literally happens next? Should they sign now? Will you be meeting to walk through the proposal before a signature is expected? Are you going to follow up with them? Let the reader know what’s expected of them and what they should expect from you.

A quick caveat before you rush off to write your proposal

There you have it. And now you just plug these pieces into your cover letter and copy these examples word for word and…

Not so fast.

The 15 example snippets above are all pulled from our proposal templates , all written by professional writers. Templates and samples like these are amazing starting points. But they aren’t the end-all, be-all.

Notice that all these samples are written in a slightly different voice? How you word your proposal if you’re in legal or financial services might be different than how you would write one in the marketing industry or the world of pressure washing.

And how YOU word your proposal should be consistent with your brand voice, including language, tone, and style . The information you include should speak to YOUR ideal customer. Remember, the cover letter is your proposal’s first opportunity to persuade your prospect that you’re the best choice to hire.

Conversions don’t come from canned, uncustomized content. Use these steps and examples as the catalyst for your own authentic version of a pitch-perfect cover letter for your proposal.

17 Tips to Perfect Your Business Proposal Game

September 03, 2019

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Millions of proposals. Thousands of survey responses. Ten actionable takeaways.

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Home » 7 Best Research cover letter Sample [Ready]

7 Best Research cover letter Sample [Ready]

When it comes to writing a cover letter for a research position, there are a few things you need to keep in mind. First, you want to make sure that your letter is addressed to the correct person. Then, you want to briefly introduce yourself and explain why you are interested in the position. Be sure to mention your relevant skills and experience, as well as any relevant coursework or research you have done. Finally, be sure to express your enthusiasm for the position and thank the recipient for their time. By following these tips, you can be sure that your research cover letter will make a great first impression. Thank you for your consideration!

Table of Contents

How To Write a Research Cover Letter?

The cover letter is one of the most important parts of any research proposal. It is the first thing that a journal editor or reviewer sees, and it sets the tone for the rest of the document. A well-written cover letter will capture the editor’s attention and make them want to read more. By contrast, a poorly written cover letter will do just the opposite.

Fortunately, there are some things you can do to improve your chances of success. Here are seven tips for writing an effective research cover letter:

• Start with a bang: The first sentence of your cover letter should be attention-grabbing and compel the reader to read on.
• Keep it short and sweet: Cover letters should be no more than one page in length. Get to the point quickly and avoid adding unnecessary details.
• Highlight your strengths: Use your cover letter to highlight your most important qualifications and achievements. Don’t be shy about bragging a little bit – this is your chance to sell yourself!
• Explain why your research is important: Be sure to explain why your research is important and how it will contribute to the field. This is what will really capture the editor’s attention.
• Make it error-free: Proofread your cover letter carefully before sending it off – even small mistakes can make you look unprofessional.
• Follow submission guidelines: Make sure you follow all of the journal’s submission guidelines, including formatting requirements for the cover letter itself. failure to do so could result in your paper being automatically rejected without being sent out for review at all!

These seven tips should help you write an effective research cover letter that will improve your chances of getting your paper accepted for publication. Remember, this is just one part of the equation – be sure to put just as much effort into writing a strong paper itself!

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Research Cover Letter

Dear hiring Manager,

As a , I am excited to apply for the position at . My research experience and skills make me the ideal candidate for this position, and I am eager to contribute to the team.

During my time as a research assistant at , I honed my skills in data collection and analysis, as well as literature review and synthesis. C onfident in my ability to design and conduct research projects, as well as effectively communicate findings. I It also familiar with a variety of research methods and software programs that would be beneficial to the team.

Believe that my skills and experience make me the perfect candidate for the research cover letter sample position, and I am excited to learn more about _ . Thank you for your consideration, and I look forward to hearing from you soon.

Related: Research Assistant Cover Letter: 05 Sample Ideas

Research Assistant Cover Letter

I am writing in regards to the research assistant opening at your company. I am confident that I have the skills and experience required for this role and would be a valuable asset to your team.

As a research assistant at my previous job, I was responsible for conducting literature reviews, data collection and analysis, and preparing reports. Have experience coordinating research projects and collaborating with other team members. I am best in research methods and have a strong interest in the topic area.

Confident that I can make a significant contribution to your company as a research assistant. I am eager to utilize my skills and experience in this role and would appreciate the opportunity to do so.

Thank you for your time and consideration.

Related: 7+ Professional Assistant Principal Cover Letter

Cover Letter For Research Internship

Writing to apply for the research internship position advertised on your website.

Currently a third year psychology student at XYZ University and I am very interested in pursuing a career in research. Believe that this internship would be the perfect opportunity for me to gain some valuable experience in the field.

Have excellent academic credentials and also have involve in a number of research projects during my time at the university. The confident that I have the skills and abilities to be successful in this role. To available to start work from June onwards and would be grateful if you could keep me in mind for any upcoming vacancies. I look forward to hearing from you.

Yours sincerely,

Related: Cover Letter for Fresh Graduate:07 Samples & Examples

Research Analyst Cover Letter

I am writing in regards to the research analyst position that you have recently posted. In the job description, I believe that I am a strong candidate for the role and would like to consider above all.

As a research analyst, I have gained extensive experience in data analysis, report writing, and presentations. I have also developed excellent research and problem-solving skills. In addition, I have the ability to work independently and as part of a team.

I am confident that I can be an asset to your organization and would welcome the opportunity to discuss my qualifications in further detail. Thank you for your time and consideration.

Related: 07 Best Research Analyst Cover Letter Samples

Research Associate Cover Letter

Writing to apply for the research associate position at your company. It is a recent graduate of XYZ University with a degree in Biology and have experience working in a research laboratory. I am excited to put my skills and knowledge to work in a new setting, and believe that I would be an asset to your team.

In my previous position, I was responsible for conducting experiments, documenting results, and writing reports. The well-versed in the scientific method and have a keen eye for detail. I am also proficient in Microsoft Office and various statistical software programs.

It eager to contribute to the research being conducted at your company and would welcome the opportunity to discuss my qualifications further. Thank you for your time and consideration.

Related: 145+ Creative Safety Officer Resume Objective ideas

Sample Cover Letter For a Research Assistant With No Experience

I am writing to apply for the research assistant position advertised on your website. Although I have no previous experience working as a research assistant, I am confident that I have the skills and abilities necessary to be successful in this role.

In particular, I have strong research and analytical skills, which I believe would be beneficial in conducting research projects. Additionally, I am highly organized and detail-oriented, which would be beneficial in managing data and keeping track of project progress. Finally, I have excellent written and verbal communication skills, which would be beneficial in communicating with team members and stakeholders.

Overall, I believe that my skills and abilities would make me an ideal candidate for the research assistant position. I am eager to utilize my skills in a professional setting and contribute to the success of your research projects. I would appreciate the opportunity to discuss my qualifications further with you in an interview. Thank you for your time and consideration.

Related: 07 Unique Procurement cover letter Samples

7 Things To Include In Research Cover Letter

A research cover letter is a document that introduces your skills and strengths in relation to the position you are applying for. A research cover letter should be included with every application you submit to a potential employer, whether it is for a postdoctoral fellowship, a faculty position, or another type of research position. The cover letter gives you an opportunity to explain why you are the best candidate for the position and how your skills and experience will contribute to the success of the research project. While there is no one-size-fits-all template for a research cover letter, there are some essential elements that should be included in all letters. Here are seven tips for writing an effective research cover letter.

• Start by introducing yourself and explain why you are interested in the position.
• Summarize your relevant skills and experience.
• Discuss your previous research achievements and how they will benefit the project you are applying for.
• Indicate your willingness to work hard and be an asset to the team.
• Mention any connection you have to the institution or region where the position is located.
• Proofread your letter carefully before sending it off.
• Follow up with a phone call or email after you have submitted your application to express your continued interest in the position.

By following these tips, you can write an effective research cover letter that will increase your chances of being selected for an interview.

Related: What is Cover Letter? Complete Guide To Get any Job.

When it comes to applying for a research position, your cover letter is your first impression. You want to make sure it’s strong enough to convince the hiring manager to take a closer look at your application.

The best way to do this is to use a research cover letter sample as a guide. This will show you what kind of information to include in your letter, as well as how to format it for maximum impact.

When you’re ready to start writing, simply follow the instructions below. Choose a research cover letter sample that best fits your needs and customize it with your own qualifications and experiences. Be sure to proofread your letter carefully before sending it off – you want to make sure it’s perfect!

Best of luck in your job search!

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• About Grants
• How to Apply - Application Guide
• Format and Write

Write Your Application

The following guidance may assist you in developing a strong application that allows reviewers to better evaluate the science and merit of your proposal. This page provides tips for  demonstrating to reviewers and NIH staff the high quality of the personnel involved in your project and documenting resources and institutional support of the project. We provide information for new investigators and foreign applicants, as well.

Though the advice provided is relevant for all research grants, it is general in nature and geared toward the  NIH Research Project (R01) . The tips should not replace your organization's internal guidance, specific advice provided by NIH program or grants management staff, or instructions found in the funding opportunity or application guide .

• Where to Find Instructions for Writing Your Application

What Peer Reviewers Look For

• Research Resources, Institutional Support and Available Expertise  
• Cover Letter & Assignment Request Form
• Are You a New or Early Stage Investigator

Foreign Involvement: Institution and/or Investigator

Develop your budget, your research plan, additional elements required in a grant application, important writing tips, what to know before you start writing, where to find application instructions.

• In addition to form-by-form, field-by-field instructions you'll find guidance on formatting attachments (fonts, margins, etc., developing a budget, and more.
• Section IV. Application and Submission Information of each funding opportunity includes opportunity-specific instructions.
• Notices posted in the NIH Guide for Grants & Contracts may contain corrections, clarifications, or announcement of new policies.

If instructions in the application guide and funding opportunity conflict, the opportunity wins. If instructions in either the application guide or funding opportunity conflict with an NIH Guide notice (including a Notice of Special Interest), the notice wins.

Careful preparation and an understanding of how your application will be reviewed can help you build a solid application. During NIH’s peer review process , we convene a panel of non-Federal scientists to review your application. Although a number of factors contribute to whether your application will be funded, we place great emphasis on the review of scientific merit. The following sections describe the criteria reviewers employ to evaluate applications. Read them carefully for helpful hints on the information and content you should include in the application to garner a favorable evaluation.

Overall Impact

Reviewers will provide an overall impact score to reflect their assessment of the likelihood for the project to exert a sustained, powerful influence on the research field(s) involved, in consideration of the following review criteria, and additional review criteria (as applicable for the project proposed). 

Scored Review Criteria

Reviewers will consider each of the review criteria below in the determination of scientific and technical merit, and give a separate score for each. An application does not need to be strong in all categories to be judged likely to have major scientific impact. For example, a project that by its nature is not innovative may be essential to advance a field. 

Significance. Does the project address an important problem or a critical barrier to progress in the field? Is there a strong scientific premise for the project? If the aims of the project are achieved, how will scientific knowledge, technical capability, and/or clinical practice be improved? How will successful completion of the aims change the concepts, methods, technologies, treatments, services, or preventative interventions that drive this field? 

Investigator(s). Are the PD/PIs, collaborators, and other researchers well suited to the project? If Early Stage Investigators or New Investigators, or in the early stages of independent careers, do they have appropriate experience and training? If established, have they demonstrated an ongoing record of accomplishments that have advanced their field(s)? If the project is collaborative or multi-PD/PI, do the investigators have complementary and integrated expertise; are their leadership approach, governance and organizational structure appropriate for the project?

Innovation. Does the application challenge and seek to shift current research or clinical practice paradigms by utilizing novel theoretical concepts, approaches or methodologies, instrumentation, or interventions? Are the concepts, approaches or methodologies, instrumentation, or interventions novel to one field of research or novel in a broad sense? Is a refinement, improvement, or new application of theoretical concepts, approaches or methodologies, instrumentation, or interventions proposed?

Approach. Are the overall strategy, methodology, and analyses well-reasoned and appropriate to accomplish the specific aims of the project? Have the investigators presented strategies to ensure a robust and unbiased approach, as appropriate for the work proposed? Are potential problems, alternative strategies, and benchmarks for success presented? If the project is in the early stages of development, will the strategy establish feasibility and will particularly risky aspects be managed? Have the investigators presented adequate plans to address relevant biological variables, such as sex, for studies in vertebrate animals or human subjects? If the project involves clinical research, are the plans for 1) protection of human subjects from research risks, and 2) inclusion of minorities and members of both sexes/genders, as well as the inclusion of children, justified in terms of the scientific goals and research strategy proposed? Environment. Will the scientific environment in which the work will be done contribute to the probability of success? Are the institutional support, equipment and other physical resources available to the investigators adequate for the project proposed? Will the project benefit from unique features of the scientific environment, subject populations, or collaborative arrangements? 

Note that an application does not need to be strong in all categories to be judged likely to have major scientific impact. For example, a project that by its nature is not innovative may be essential to advance a field.

Learn more about how applications are scored.

Additional Review Criteria

As applicable for the project proposed, reviewers will evaluate the following additional items while determining scientific and technical merit and in providing an overall impact score, but will not give separate scores for these items. 

• Protections for Human Subjects
• Inclusion of Women, Minorities, and Children
• Vertebrate Animals
• Resubmission

Be sure to address any of these additional review criteria that apply to your application, as reviewers will consider them when assigning overall impact/priority scores. 

Additional Review Considerations

As applicable for the project proposed, reviewers will consider each of the following items, but will not give scores for these items and should not consider them in providing an overall impact score. 

• Applications from Foreign Organizations
• Select Agent
• Resource Sharing Plans
• Authentication of Key Biological and/or Chemical Resources
• Budget and Period Support

Learn more about how applications are reviewed and scored on our peer review process page.

Research Resources, Institutional Support and Available Expertise

Sufficient information must be included to demonstrate to reviewers and NIH staff the high quality of the PD/PI, the co-investigators, available research resources, and the applicant institution and its support of the project.

Applicants should clearly state that they have the appropriate resources to conduct the research, such as adequate equipment and laboratory space. When possible, include letters of commitment for these resources.

• Understand the level of resources needed to compete.
• Conduct an organizational assessment.
• Determine what resources and support your organization has and what additional support you'll need.
• Consider whether the available equipment and facilities are adequate and whether the environment is conducive to the research.

Independence and Institutional Support

This is important for all investigators, but particularly for new and early stage investigators or those who are early in their independent careers:

• Provide reviewers evidence that you have the appropriate experience and training to lead and manage the research project.
• Letters of reference and institutional commitment are important.
• Mention any start-up funds, support for a technician, etc. This is a positive indicator of institutional commitment to the peer reviewers.

Collaborators and Consultants

Determine the expertise needed for your research study team (individuals, collaborating organizations, resources, etc.). Most scientific work requires collaboration among researchers, and NIH is dedicated to fostering such relationships.

• Include letters of commitment in your application that clearly spell out the roles of the collaborators. The grant application should contain a signed letter from each collaborator to the applicant that lists the contribution he or she intends to make and his or her commitment to the work. These letters are often the primary assurance the reviewers have that this work will in fact be done.
• For consultants, letters should include rate/charge for consulting services.
• The format, peer review and administration of applications submitted with multiple PIs do have some significant differences from the traditional single-PI application. Therefore, it is essential to consider all aspects of the funding mechanism before applying, regardless of the type of research proposal to be submitted.
• All applicants proposing team science efforts are strongly encouraged to contact their NIH program officials at the earliest possible date to discuss the appropriateness submitting with multiple-PIs for the support of their research.  

Cover Letter & PHS Assignment Request Form

Although optional in most cases, the Cover Letter attachment on the SF424 (R&R) form and the PHS Assignment Request Form can be used to convey information to the Division of Receipt and Referral (DRR) in the Center for Scientific Review. 

• Late applications
• Required agency approvals, if needed (e.g., approval to submit application with budget period(s) of $500k or more)
• Explanation of subaward budgets not active in all budget periods
• Intent to submit a video
• Anticipation of large-scale genomic data
• Proposed use of human fetal tissue from elective abortions
• A potentially appropriate institute or center assignment
• NIH Scientific Review Group (SRG) Roster Index
• Take advantage of the Assisted Referral Tool (ART)
• Reviewers that may have a conflict of interest and why they should not be considered to review your application
• Only NIH staff with a need to know are provided access to your assignment request and cover letter. Reviewers to not access to them.

Are You a New or Early Stage Investigator?

• Determine whether you qualify as a new investigator based on the NIH definition of new investigator . NIH offers funding opportunities tailored to new investigators, such as the NIH Director's New Innovator Award . More information on NIH programs designed for new investigators can be found on the New Investigators Program Web page.
• It is to your advantage to identify yourself as a new investigator because reviewers are instructed to give special consideration to new investigators. Reviewers will give greater consideration to the proposed approach, rather than the track record.
• First-time applicants may have less preliminary data and fewer publications than more seasoned investigators, and NIH reviewers understand this. Reviewers instead place more emphasis on how the investigator has demonstrated that he or she is truly independent of any former mentors, whether he or she has some of his or her own resources and institutional support, and whether he or she is able to independently lead the research. 
• Foreign PD/PIs and those from foreign institutions should ensure their eligibility by checking the eligibility guidelines provided in every funding opportunity.
• Foreign PD/PI's and those from foreign institutions are highly encouraged to contact a NIH program officer as soon as possible in the planning and writing stages.
• Foreign applicants can learn more at our Information for Foreign Applicants and Grantees page.

This step will be one of your most time-consuming in the writing process. 

• Know what type of budget will be required to submit with your application (found in your funding opportunity).
• Understand the various components of the budget, working with your institution’s central grants office and department administrator.
• Contact NIH program officials regarding allowability and other budgetary questions.
• For more information, see Develop Your Budget .

The research plan describes the proposed research, stating its significance and how it will be conducted. Remember, your application has two audiences: the majority of reviewers who will probably not be familiar with your techniques or field and a smaller number who will be familiar.

• To succeed in peer review, you must win over the assigned reviewers . They act as your advocates in guiding the review panel's discussion of your application.
• Write and organize your application so the primary reviewer can readily grasp and explain what you are proposing and advocate for your application.
• Appeal to the reviewers and the funding ICs by using language that stresses the significance of your proposed work.

The following elements need to be included in the grant application as appropriate. Unless stated, these elements do not influence the rating (priority score) of the application. However, the reviewers are asked to comment on the adequacy of the information provided for each element. Any concerns the reviewers identify may negatively affect and postpone the granting of an award.  

• Bibliography & References Cited  Provide a bibliography of any references cited in the Research Plan. Each reference must include the names of all authors (in the same sequence in which they appear in the publication; you can use “et al.” convention in place of listing all authors in a citation), the article and journal title, book title, volume number, page numbers, and year of publication. Make sure that only bibliographic citations are included. Be especially careful to follow scholarly practices in providing citations for source materials relied upon when preparing any section of the application.  
• Office of Laboratory Animal Welfare
• PHS Policy Tutorial
• What Investigators Need to Know About the Use of Animals (PDF)
• Interactive training module: Vertebrate Animals Section (VAS) in Grant Applications
• NIAID's tutorial: Requirement for Grantees Using Research Animals  
• Consortium/Contractual Arrangements Explain the programmatic, fiscal, and administrative arrangements to be made between the applicant organization and the consortium organization(s).  
• Consultants and Collaborators Attach appropriate letters from all consultants and collaborators confirming their roles in the project. For consultants, letters should include rate/charge for consulting services.  
• Facilities & Other Resources  This information is used to assess the capability of the organizational resources available to perform the effort proposed. Identify the facilities to be used (Laboratory, Animal, Computer, Office, Clinical and Other). If appropriate, indicate their capacities, pertinent capabilities, relative proximity and extent of availability to the project. Describe only those resources that are directly applicable to the proposed work.  
• Inclusion of Women, Minorities and Children in Research  Peer reviewers will also assess the adequacy of plans to include subjects from both genders, all racial and ethnic groups (and subgroups), and children, as appropriate, for the scientific goals of the research will be assessed. Plans for the recruitment and retention of subjects will also be evaluated.  Check out the NIH inclusion of women and minorities policy website which has resources such as a decision tree to help you determine which of your studies are subject to NIH’s inclusion policy.  
• Multiple PD/PI  For applications designating multiple PDs/PIs , you must include a leadership plan.  
• Other Plans(s) Applicants proposing to conduct research that will generate scientific data are subject to the NIH Data Management and Sharing (DMS) Policy and must attach a DMS Plan in this section. Note that applicants whose project also falls under NIH’s Genomic Data Sharing (GDS) Policy are expected to provide a single plan that covers the sharing of both scientific data and genomic data. See NIH’s DMS and GDS policies on the NIH Sharing website .  
• Page Limits Follow the page limits specified for the attachments in your grant application, unless otherwise specified in the funding opportunity.  
• Protection of Human Subjects from Research Risk  Applicants must assure NIH that all human subjects are protected. Reviewers will assess the potential risk to human subjects in proposed research and evaluate what protections are in place to guard against any research-related risk. Awards cannot be made until assurances are on file with the Office for Human Research Protections (OHRP). Decision charts are presented that are helpful in thinking through relevant human subject protections issues (see http://www.hhs.gov/ohrp/policy/checklists/decisioncharts.html ).  
• Resource Sharing Plan(s)  This section includes the Model Organisms Sharing plan when applicable. See NIH’s Model Organisms Sharing Policy .  
• Select Agents  Identify any select agents to be used in the proposed research. Select agents are hazardous biological agents and toxins that HHS or USDA have identified as having the potential to pose a severe threat to public health and safety, to animal and plant health, or to animal and plant products. CDC maintains a list of HHS and USDA Select Agents and Toxins.  
• Use of Internet Sites  NIH instituted a policy that prohibits the use of World Wide Web addresses (URLs) in grant applications in the place of text describing the same material. This is because of the potential for providing a large amount of extra material from a Web site beyond what would fit in the page limit, and thereby giving an unfair advantage to some applicants and a large additional burden for reviewers.

You’ve planned, you’ve researched, you understand the application…now it’s time to write.  A well-written, well formatted application is an important key to success.  Remember the details when formatting attachments ! 

• Before you start writing the application, think about the budget and how it is related to your research plan. Remember that everything in the budget must be justified by the work you've proposed to do.
• Be realistic. Don't propose more work than can be reasonably done during the proposed project period. Make sure that the personnel have appropriate scientific expertise and training. Make sure that the budget is reasonable and well-justified.  

Start with an outline, following the suggested organization of the application. The thought process of the application should be easy to follow. 

Note:  Upon submission, NIH Systems will automatically add: headers, footers (time stamping, tracking number, funding opportunity number, and page numbers). Therefore, do not include headers or footers.

• Write clear headings.
• Use sub-headings, short paragraphs, and other techniques to make the application as easy to navigate as possible. Be specific and informative, and avoid redundancies.
• Bookmark major sections.
• Use diagrams, figures and tables, and include appropriate legends, to assist the reviewers to understand complex information. These should complement the text and be appropriately inserted. Make sure the figures and labels are readable in the size they will appear in the application.
• Use bullets and numbered lists for effective organization. Indents and bold print add readability. Bolding highlights key concepts and allows reviewers to scan the pages and retrieve information quickly.
• Utilize white space effectively.
• Write a clear topic sentence for each paragraph with one main point or idea.  This is key for readability.
• Make your points as direct as possible. Avoid jargon or excessive language.
• Write simple and clear sentences, keeping to about 20 words or less in each.
• Be consistent with terms, references and writing style.
• Use the active, rather than passive, voice. For example, write "We will develop an experiment, "not "An experiment will be developed."
• Spell out all acronyms on first reference.
• If writing is not your forte, seek help!
• Include enough background information to enable an intelligent reader to understand your proposed work.
• Support your idea with collaborators who have expertise that benefits the project.
• Have zero tolerance for typographical errors, misspellings, grammatical mistakes or sloppy formatting. A sloppy or disorganized application may lead the reviewers to conclude that your research may be conducted in the same manner.
• Remember the Details!    There are format requirements , such as font size, margins, and spacing.  Make sure you are familiar with them before submitting your application and label sections as directed.  You don’t want your application delayed because any of these details are not incorporated.
• If more than one investigator is contributing to the writing, it would be helpful to have one editor not only review for punctuation errors, but ensure that the application has a consistent writing style.
• Request your colleagues or mentors review a first draft of your specific aims early in the process. This step can save lots of valuable time.
• Allow time for an internal review by collaborators, colleagues, mentors and make revisions/edits from that review. If possible, have both experts in your field and those who are less familiar with your science provide feedback.
• Ask those who are providing a review to use a critical eye and evaluate the application using the peer review criteria
• Allow sufficient time to put the completed application aside, and then read it from a fresh vantage point yourself. Also, try proofreading by reading the application aloud.
• Conduct your own review based on the NIH's five peer review criteria.  How would you rate your own application?
• Prior to submission, look over the entire grant application one final time. Remember, you want a convincing proposal that is also formatted according to the application guidelines, punctuation error-free, clear to read, and is to the point!

This page last updated on: April 10, 2023

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How to Write a Perfect Proposal Letter: Step-by-Step (Examples)

By Status.net Editorial Team on November 8, 2023 — 14 minutes to read

• Understanding Proposal Letters Part 1
• Structuring Your Proposal Letter Part 2
• Key Elements of a Proposal Letter Part 3
• Step-By-Step Guide to Writing a Proposal Letter Part 4
• How to Write a Business Proposal Letter (Example) Part 5
• How to Write a Job Proposal Letter (Example) Part 6
• How to Write an Academic Proposal Letter (Example) Part 7
• Successful Business Proposal Email Example Part 8
• Example of a Proposal Letter for a Marketing Project Part 9
• Effective Job Proposal Email Example Part 10

Part 1 Understanding Proposal Letters

A proposal letter is a written document sent to a potential client, employer, or partner, outlining your proposed idea, project, or plan. It aims to persuade the recipient to consider your proposal and take action on it.

To begin with, think of the end goal. Identify what you want to achieve with your proposal letter. This could be anything from securing a contract to obtaining funding for a project. Having a clear objective in mind helps you create a compelling document.

Next, research your target audience. Understand the recipient’s needs, preferences, and potential pain points. Tailor your letter to demonstrate how it addresses their specific requirements boosting your chances of success.

Now, let’s discuss the structure of a proposal letter. Generally, it follows a simple layout:

• Salutation : Start with a formal greeting, addressing the recipient by their full name or title.
• Introduction : Introduce the purpose of your letter, highlighting the central theme of your proposal.
• Body : Explain your proposal in detail, including benefits, costs, timeline, and any other vital information.
• Conclusion : Summarize the key points and request for a follow-up meeting or discussion.
• Closing : End with a courteous sign-off, such as “Sincerely” or “Best regards.”

Part 2 Structuring Your Proposal Letter

Starting with a strong introduction.

Begin your proposal letter with a friendly, professional tone that captures your reader’s attention. Introduce yourself and your organization, briefly explaining your background and experience. Connect with your reader by showing that you understand their needs and goals. Make sure you mention the purpose of your proposal and the solution you want to offer with confidence.

Proposing Your Idea

After laying the groundwork, dive into the details of your proposal. Explain what your solution or idea is and how it addresses the needs and goals mentioned earlier. Make sure to highlight the key benefits, focusing on what’s in it for your reader. Be specific and use facts, figures, and examples to support your claims. Keep your paragraphs organized and use bullet points or bold text to emphasize important information.

For example:

• Benefit 1: Reduction in production costs by 30%
• Benefit 2: Improved customer satisfaction
• Benefit 3: Streamlined workflow processes

This will help your reader easily understand and remember the main points of your proposal.

Ending with a Perfect Conclusion

End your proposal letter on a positive note, summarizing the main benefits and advantages of your idea. Reiterate your enthusiasm and commitment to providing the best solution possible. Offer your assistance in answering any questions or addressing concerns your reader might have. Finish with a call-to-action, such as setting up a meeting or signing a contract, and provide your contact information so they can easily get in touch with you.

Part 3 Key Elements of a Proposal Letter

Clear objective.

A successful proposal letter begins with a clear objective. When writing your letter, make sure to state the purpose of the proposal in a concise and straightforward manner. This helps the reader understand what you want to achieve and the solution you’re providing. Avoid using jargon or complex language, as it can be confusing and might lead the reader to misunderstand the core message.

Specific Details

Providing specific details is important to make your proposal letter more persuasive. This includes outlining the scope of work, timeframe, and estimated costs for the project. You should also highlight any unique aspects of your proposal that set it apart from competitors or alternative solutions.

For example, if you’re proposing a marketing campaign, you could outline the target audience, marketing channels you’ll use, content creation, and metrics for success. By providing specifics, you demonstrate that you’ve put thought into the project and have a well-planned approach, instilling confidence in the reader that you are the right choice.

Compelling Reasoning

Your proposal letter should include compelling reasoning for why the recipient should choose your solution. This can include:

• Demonstrating your expertise and experience in the field
• Explaining the benefits of your proposed solution
• Sharing success stories and testimonials from past clients or projects
• Outlining how your proposal aligns with the recipient’s goals and needs

For example, continuing with the marketing campaign proposal, you could discuss how your experience in handling similar projects has led to significant increases in sales and brand recognition for your clients. Also, you might explain how your approach aligns with the recipient’s target demographics or business objectives to strengthen your case.

Part 4 Step-By-Step Guide to Writing a Proposal Letter

• Start by addressing the recipient with their professional title and full name.
• In the first paragraph, state the purpose of your letter and summarize your proposal briefly. Make sure to highlight the key benefits of your proposal for the recipient or their organization.
• In the next few paragraphs, provide details about your proposed project or partnership, such as your objectives, timelines, and expected outcomes. Also, showcase your competence and experience by mentioning relevant achievements or past collaborations.
• When closing the letter, express gratitude for their time and consideration. Offer to provide further information or answer any questions they may have.
• Lastly, include your full name, title, contact information, and signature.

Choosing the Right Format

Make sure your letter is in the right format to make it look professional. You will typically use a business letter format, which includes:

• Your contact information
• The recipient’s contact information
• Subject line (optional)
• Body of the letter

[Contact Details]

Dear [Recipient’s Name],

Re: [Proposal subject]

[Body of the letter]

[Your Name]

Setting the Tone

Maintain a friendly yet professional tone throughout your proposal letter. Be polite and respectful, addressing the recipient by their full name, and using “please” and “thank you” when appropriate. Keep the language conversational but clear, so your reader can easily understand your proposal. Stay away from overly technical terms or jargon, unless it is necessary and you’re sure your recipient will understand it.

Drafting the Body

Begin by providing an overview of the problem or need your proposal is addressing. Clearly explain the issue and why it’s important to solve it. Next, describe your proposed solution in detail, outlining your plan and how it will benefit the recipient. Be specific and realistic in your description; for example, if you’re proposing a project with a timeline and budget, include concrete figures and dates.

Break down your proposal into smaller sections, using separate paragraphs or even bullet points if helpful. This makes it easier for your reader to follow your argument and understand the various aspects of your proposal. Here’s a quick outline of what you should cover in the body of your proposal letter:

• Problem/need introduction
• Proposed solution
• Benefits of the solution
• Timeline and budget (if applicable)
• Your qualifications (why you’re the right choice to carry out the proposal)
• A call to action (how they can take the next step)

Proofreading Carefully

Before sending your proposal letter, take the time to thoroughly proofread it for errors in grammar, spelling, and formatting. Ensuring that your letter is polished and error-free shows the recipient that you take your proposal seriously and are committed to quality in your work. If possible, ask a colleague or friend to review your letter as well since a fresh set of eyes can often catch errors that you might have missed.

Part 5 How to Write a Business Proposal Letter (Example)

When writing a business proposal letter, your goal is to present your ideas or services in a way that’s compelling and clear. Business proposal letters can be sent to potential clients, partners, or investors. Here are some tips for writing an effective business proposal letter:

• Start with a brief introduction of your company and its offerings.
• Highlight the benefits of your product or service, focusing on the value it will bring to the recipient.
• Be specific about costs, timelines, and any other relevant information.
• Use clear, concise language, and avoid using jargon or overly technical terms.
• Close the letter by mentioning next steps, such as arranging a meeting or following up with further information.

Subject: New Collaboration Opportunity with [Your Company Name] Dear [Recipient’s Name], I’m reaching out on behalf of [Your Company Name] to discuss an exciting opportunity for collaboration. Our team has developed an innovative marketing strategy that could greatly benefit your company by increasing your customer acquisition rate by 20% within the next six months. […] We look forward to the possibility of working together and will be in touch shortly to schedule a meeting to discuss further details.

Part 6 How to Write a Job Proposal Letter (Example)

Job proposal letters are typically written by job seekers looking to create their own position within a company or to highlight their unique skills and experience. These letters should be concise, persuasive, and tailored to the specific company and its needs. Here are some key points to include:

• Briefly mention your background and skills relevant to the position.
• Describe how your unique abilities can positively impact the organization.
• Offer specific examples of how you can contribute to the company’s goals and objectives.
• End with a call to action, offering to provide more information or meet to discuss the opportunity further.

Subject: Job Proposal for Social Media Manager at [Company] Dear [Recipient’s Name], As an experienced social media professional, I am excited by the opportunity to bring my skills and expertise to [Company]. Based on my research of your current online presence, I believe I can contribute to increasing your brand awareness and engagement through a tailored social media strategy. […] I would appreciate the opportunity to further discuss how my background and passion for social media can contribute to [Company]’s growth and success. Please feel free to contact me at your convenience.

Part 7 How to Write an Academic Proposal Letter (Example)

Academic proposal letters are typically written by students or researchers seeking funding or approval for a research project. These letters should be well-organized, clear, and focused on the proposed project’s objectives and potential benefits. Consider the following when working on your academic proposal letter:

• Introduce the main research question or hypothesis.
• Provide a brief overview of the project’s methodology and work plan.
• Describe the expected outcomes and significance of the research.
• Include information about the project’s potential impact on the field and broader society.

Subject: Research Proposal for Study on the Effects of Mindfulness-Based Interventions Dear [Recipient’s Name], I am writing to propose a research project investigating the effects of mindfulness-based interventions on individuals suffering from chronic stress. The primary aim of the study will be to determine the overall efficacy of these interventions in reducing stress levels and improving overall mental wellbeing.

[…] I am confident that the results of this research will contribute significantly to our understanding of the relationship between mindfulness and mental health.

Part 8 Successful Business Proposal Email Example

Imagine you own a marketing agency, and you’d like to help a local business grow their social media presence. Start by addressing the recipient’s pain points, such as limited engagement on their platforms. Then, briefly introduce your agency and express excitement about working together: Subject: Boost Your Social Media Engagement with Our Expertise

We’ve noticed that your business has a strong online presence, but engagement on your social media channels seems to be underwhelming. Our team at [Your Agency’s Name] can help you turn this around and maximize your audience interaction.

With our tailored social media marketing strategies, we’ve helped numerous clients increase their online engagement by an average of 65%. Our approach focuses on:

– Identifying and targeting your ideal customers – Creating high-quality, engaging content – Enhancing brand image and authority

We would love to discuss this opportunity further and provide you with a detailed plan on how we can work together to elevate your social media presence.

Looking forward to hearing from you, [Your Full Name] [Your Agency’s Name] [Contact Details]

Part 9 Example of a Proposal Letter for a Marketing Project

I’m excited to present our idea for boosting sales at ABC Company through a targeted marketing campaign.

As we discussed in our previous meeting, the sales figures have plateaued over the past year. Our marketing team has analyzed the situation and developed a strategy to increase brand awareness and boost sales. The campaign will focus on social media, email marketing, and online advertisements.

By implementing this project, we expect the following results:

– Enhanced brand visibility – Increased customer engagement – A 20% rise in sales within six months

The total cost for the marketing campaign is $10,000. This includes creative design, copywriting, ad placements, and performance monitoring. We propose a six-month timeline for the project, starting in December.

I would be delighted to discuss the proposal in more detail or provide further information as needed. Please let me know your availability, and I’ll schedule a follow-up meeting at your convenience.

Thank you for considering our proposal. I look forward to working together on this exciting project.

Best regards, [Name]

Keep in mind that proposal letters vary in length and detail depending on the project’s size and complexity. Always customize your letter to fit the specific requirements and expectations of the recipient.

Part 10 Effective Job Proposal Email Example

Now, let’s say you’re a freelance graphic designer aiming to work with a company that recently launched a new product. Start by expressing your intentions and introduce your expertise. Showcase your experience and services offered related to their needs:

Subject: Elevate Your New Product Launch with Professional Graphic Design Services

Hello [Recipient’s Name],

I recently came across your new product launch, and I believe your marketing materials could benefit from some professional graphic design enhancements. As an experienced graphic designer, I’d like to offer my services to help elevate your visual presentation and attract more customers.

With over five years of experience in the industry, I can create compelling designs for:

– Product packaging – Promotional materials (e.g., brochures, banners, posters) – Social media graphics – Website elements

Please find my online portfolio attached, showcasing my diverse design styles and previous projects. I’m confident that my skills and expertise can significantly contribute to your product’s success in the market.

If you’re interested, kindly reach out to me to discuss further details and pricing.

Best regards, [Your Full Name] [Contact Details]

Frequently Asked Questions

1. what are the key components to include in a proposal letter.

A well-crafted proposal letter should include the following key components:

• Opening Statement: Start with a concise and informative introduction that grabs the reader’s attention.
• Background Information: Provide necessary context to help your reader understand the problem or opportunity.
• Proposed Solution: Outline your proposed solution, including your unique selling points or innovative approach.
• Timeline and Budget: Give a brief overview of the estimated project duration and budget required.
• Call to Action: End with a call to action, inviting the reader to take the next step, whether it’s to request more information, schedule a meeting, or approve the proposal.

2. Can you share some tips on making a proposal letter persuasive?

To make your proposal letter persuasive, consider these tips:

• Use clear and concise language to effectively communicate your ideas.
• Focus on the benefits that the reader will gain from your proposal, emphasizing the value you bring.
• Include specific examples, case studies, or testimonials to back up your claims.
• Address any potential objections or concerns the reader may have and provide appropriate solutions.

3. What’s the best way to structure a proposal letter for a research project?

A research proposal letter should generally include the following structure:

• Introduction: Provide a brief overview of your research topic and its significance.
• Background and Literature Review: Summarize relevant research and demonstrate your expertise in the field.
• Research Questions and Objectives: Clearly state your research questions and the expected outcomes.
• Methodology: Explain your research approach and the techniques you will use.
• Expected Results: Provide an idea of the anticipated results and their significance.
• Timeline and Budget: Outline the project timeline and the funding required.

4. How do I create an effective business proposal letter for a potential client?

To create an effective business proposal letter, follow these steps:

• Start with a strong opening that captures the client’s attention.
• Clearly state the problem or opportunity your proposal addresses.
• Present your proposed solution, focusing on its unique and beneficial aspects.
• Provide evidence of your expertise and past successes, such as case studies or testimonials.
• Detail any necessary resources, deliverables, and a realistic timeline.
• End with a compelling call to action, inviting the client to take the next step.

5. In what order should I present my ideas when writing a proposal letter step by step?

When writing your proposal letter, present your ideas in a logical order that flows well for the reader. A typical order could include:

• Opening Statement: Grab the reader’s attention and introduce your proposal.
• Background Information: Provide relevant context to help your audience understand the issue or opportunity.
• Proposed Solution: Detail your unique and compelling solution to the problem.
• Evidence and Support: Showcase your expertise, past successes, and any supporting data.
• Timeline and Budget: Give an overview of the project’s duration and required funding.
• Call to Action: Conclude with a strong call to action that encourages the reader to move forward.
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How to write a grant proposal: a step-by-step guide

Bethany Fagan Head of Content Marketing at PandaDoc

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A grant proposal is a request for funding that organizations submit to grant-making bodies.

Generally, a grant proposal outlines a project idea, explains why the organization needs grant money, and provides evidence that demonstrates the need and worthiness of the project.

In grant proposals, organizations usually describe their mission, describe how they plan to use grant funds, provide program goals and objectives, a timeline for completion of the project, and an expected outcome.

However, a grant proposal must also be written in such a way as to convince potential funders of the value and impact of the proposed project.

In this guide, we’ll take a closer look at how you can create stunning grant proposals in record time.

→DOWNLOAD NOW: FREE GRANT PROPOSAL TEMPLATE

Key takeaways

• Understand the grant requirements. From the funding organization’s goals to application deadlines – it is essential to understand the grant requirements and guidelines thoroughly.
• Develop a compelling narrative . A successful grant proposal should tell a story that captures the funder’s interest and demonstrates the significance of the proposed project.
• Demonstrate impact . Funders want to know how their investment will make a difference. To make a strong case, grant applicants should demonstrate the potential impact of their project and provide specific examples of how it will benefit the target audience or community.
• Provide a detailed budget . Your plan should include all costs associated with the project.
• Include supporting materials. Depending on the grant, applicants may need to provide supporting materials, such as letters of support, resumes of key personnel, or other documentation.
• Follow-up. After submitting a grant proposal, it is essential to follow up with the funding organization. This can help demonstrate your commitment to the project and answer any questions the funder may have.

Why should you seek grant funding?

When done successfully, grant writing can open doors to vital funding sources needed to make your project a success.

Writing grants can also be a networking opportunity with grant-making organizations , as grant writers often make connections and partnerships that may prove valuable in the future.

Most of all, grant writing is an excellent opportunity to demonstrate your organization’s commitment to its mission and goals, as grant writers must be able to articulate the importance of their vision.

At first glance, grant proposals may only appear to benefit the organization or individual who needs the money, but that’s not exactly true.

For a grant-making organization, investing in a project, initiative, or organization is an investment in positive change that can have a powerful impact on the issues they care about.

Here are some statistics to boost your grant proposal success:

• The United States Government offers thousands of grants that nonprofits may apply for, each providing various amounts for federal projects that will have an impact across the country.
• Many Fortune 500 companies offer matching programs for grants, where companies match monetary donations made by employees to nonprofits.
• Submitting to at least three grant applications puts your chances of winning at least one grant at around 90% .

Before you get started

Before you start writing, take the time to prepare carefully. Consider each of the following.

1. Pursuing grants will incur costs in both time and money

You’ll need to find a grant that matches your initiatives, create a proposal, and participate in the entire selection process.

2. Your grant proposal may or may not be successful

Most organizations rely on multiple sources of funding, and grant opportunities shouldn’t change that.

Remember that grants can be competitive and funding may be limited.

Calculate the award against the time invested before pursuing the opportunity.

3. Be sure to have a strong understanding of your project

Be sure to have a strong understanding of your project including desired outcomes, estimated timelines, and other funding sources before you start writing.

Your proposal will be evaluated by grant-making bodies and committees who may choose to award funds to your competitors or simply choose not to award any funding due to a lack of clarity or credibility.

4. Create the appropriate accounts

You may also need to create the appropriate accounts and go through verification processes before you can submit a grant.

For example, organizations seeking federal funding need to register with the federal grant program before they can ask for a grant .

5. Submit a grant inquiry letter before writing a full grant proposal

In many cases, it may make more sense to submit a grant inquiry letter before writing a full grant proposal.

If the grant-making body approves your letter and sends you a request for a formal grant proposal, you can proceed with writing a detailed RFP response to this prospective investor.

4. Save time by using a document management software

Save time by using document management software like PandaDoc to assist you in this difficult task.

Besides grant proposals, our software tools can handle your quotes, agreements, contracts, and proposals.

With those basics out of the way, let’s move on to the structure of a standard grant proposal you should adhere to.

Step 1. Write a strong cover letter

Your cover letter is the perfect opportunity to capture the funder’s attention and get your foot in the door.

Unlike the rest of your grant application, the letter can be less formal and address the reader more directly.

The key objective of your cover letter is to compel the reader to get to your proposal.

They’ve likely received tens or even hundreds of grant applications and your letter should separate you from the crowd as much as possible.

Here are some dos and don’ts when it comes to cover letters:

Here is how a good cover letter can start:

Dear Mr. Jones,

The Pet Care Clinic respectfully requests a grant of $30,000 for our South Boston Health Center Project.

As the largest independent pet hospital in Boston, we are aware of the challenges pet owners in our service area are faced with. We’re particularly concerned about the lack of service quality in South Boston given the fact that the area has the largest amount of pets per capita in the city.

We are committed to solving this issue by growing our community and providing our expertise to the people and animals of Boston by the end of 2021. The South Boston Health Center Project will allow us to provide access…

No fluff and right to the point!

Step 2. Start with an executive summary

Every winning grant should start with a brief executive summary.

Also known as a proposal summary, an executive summary is essentially a brief synopsis of the entire proposal. It introduces your business, market segment , proposal, project goals — essentially, your grant request.

It should have sufficient detail and specifics; get to the point quickly and be pragmatic and factual.

Here are some questions that a good grant writer will answer in their executive summary:

1. What is your mission and history ? What do you do?

2. What is your project’s name and who is it supposed to help?

3. What problem are you solving and why should it matter?

4. What is your end goal and how will you measure whether you achieved it?

5. Why should you get the funds? What are your competencies ?

6. How much money do you need and how do you plan to finance the project in the future ? Do you have other funding sources ?

Step 3. Introduce your organization

Now that you’ve set the stage for the entire proposal, you can start with your business/organization. Share as much relevant information as you can about your infrastructure, history, mission, experience, etc.

Here you include a biography of key staff, your business track record (success stories), company goals, and philosophy; essentially highlight your expertise.

Client recommendations , letters of thanks , and feedback from customers and the general public are must-have things to write in a grant proposal.

Be sure to include all valid industry certifications ( ISO or Quality Certifications ), licenses, and business and indemnity insurance details.

You need to show that your company or organization has the capacity and the ability to meet all deliverables from an execution perspective and also meet all legal, safety, and quality obligations.

You may need to provide solvency statements to prove that you can meet your financial commitments to your staff and contractors.

Step 4. Write a direct problem statement

One of the most important parts of the grant proposal structure is the problem statement.

Also known as the “ needs statement ” or “ statement of need “, this is the place where you explain why your community has a problem and how you can provide the solution.

You may need to do extensive research on the history of the underlying problem, previous solutions that were implemented and potentially failed, and explain why your solution will make a difference.

In a winning grant proposal, the problem statement will heavily rely on quantitative data and clearly display how your organization answers a need.

Here’s how a brief problem statement could look:

A 2017 report from [institution] showed that the town of [your community] has the highest [problem stat] per capita in the state of [your state]. Another study by [institution] confirmed these findings in 2020, highlighting the importance of [potential solution] in dealing with these issues.

There is a need for education and professional services in: [fields and industries] backed by expertise and a strong infrastructure.

To meet this need, [your organization] proposes a [your program] that would, for the first time, address the problem of [problem].

With PandaDoc, you get a free grant proposal template that has all of these sections incorporated!

Grant Proposal Template

Used 10888 times

Legally reviewed by Denis Malkov

Step 5. State your goals and objectives

Another important part of the grant proposal process is clearly stating your goals and objectives.

In fact, many proposals fail because they forget or mishandle this step so all their hard work goes to waste!

Write details about the desired outcome and how success will be measured.

This section is key to providing information on the benefits that the grantee, community, government, or client will see for their investment.

And, although they sound similar, Goals and Objectives should be separated.

Think of Goals as broad statements and Objectives as more specific statements of intention with measurable outcomes and a time frame.

Here is an example of well-formulated goals and objectives.

Goal: Improve the literacy and overall ability of expression of children from inner-city schools in [the community].

Objective: By the end of the 2023 school year, improve the results of reading and writing tests for fourth-graders in [the community] by at least 20% compared to current results (55/100, on average).

Notice how the goal is more optimistic and abstract while the objective is more measurable and to the point.

Step 6. Project design: methods and strategies

Now that the funding agency or grantee knows your goals, it’s time to tell them how you plan on achieving them.

List the new hires and skills, additional facilities, transport, and support services you need to deliver the project and achieve the defined measures for success.

Good project management discipline and methodologies with detailed requirements specified and individual tasks articulated (project schedule) will keep a good focus on tasks, deliverables and results.

Step 7. The evaluation section: tracking success

This section covers process evaluation — how will you track your program’s progress?

It also includes the timeframe needed for evaluation and who will do the evaluation including the specific skills or products needed and the cost of the evaluation phase of the project.

This is one of the most important steps to writing a grant proposal, as all funders will look for evaluations.

Whether we’re talking about government agencies or private foundations, they all need to know if the program they invested in made a difference.

Evaluation can be quite expensive and need to have entry and exit criteria and specifically focused in-scope activities.

All out-of-scope evaluation activities need to be specified as this phase can easily blow out budget-wise.

Once again, solid project management discipline and methodologies will keep a good focus on evaluation tasks and results.

To go back to our child literacy example, here is how an evaluation would look for that project:

Project Evaluation

The program facilitators will administer both a set of pretests and posttests to students in order to determine to which degree the project is fulfilling the objectives. The periodic tests will be created by a set of outside collaborators (experts in child education) and will take place on a monthly basis for the duration of the program.

After each session, we will ask participating teachers to write a qualitative evaluation in order to identify areas of improvement and generate feedback […]

Step 8. Other funding sources and sustainability

Your founders won’t like the idea of investing in a short-term project that has no perspective.

They’ll be much more willing to recognize a long-term winner and reward a promising project that can run on a larger scale.

That’s why you need to show how you can make this happen.

This section of your grant proposal is for funding requirements that go beyond the project, total cost of ownership including ongoing maintenance, daily business, and operational support.

This may require you to articulate the projected ongoing costs (if any) for at least 5 years.

An accurate cost model needs to include all factors including inflation, specialist skills, ongoing training, potential future growth, and decommissioning expenses when the project or the product reaches the end of its life cycle.

Step 9. Outline a project budget

Of course, one of the most important grant proposal topics is budgeting . This is the moment when you go into detail about exactly how you’ll be using the resources from an operational standpoint.

Provide full justification for all expenses including a table of services (or service catalog) and product offered can be used to clearly and accurately specify the services.

Remember that the project budget section is the true meat of your grant proposal.

Overcharging or having a high quote can lose you the grant and even be seen as profiteering.

Underquoting might win you the business but you may not be able to deliver on your proposal which could adversely impact your standing with the grantee.

Many grantors underquote in the hope of hooking the reader and then looking for additional funding at a later stage.

This is a dangerous game to play and could affect your individual or company’s brand, community standing, or industry reputation.

Here’s how a project budget would look for a fictional grant for a cross-country research study:

Below a table like this, you can further clarify any key points, like what a research assistant will do and why they’re needed for the study.

You can also explain how you intend to use a specific piece of software to save time or money.

For example, PandaDoc can help you create forms and templates so that you can gather precise information in a uniform way.

Interested?

Schedule a demo here and see for yourself how PandaDoc can expedite your grant proposal process. With PandaDoc, you’ll enjoy:

• A robust document builder.
• Seamless, paperless delivery.
• Document analytics and tracking.
• Hundreds of customizable templates.
• Content libraries for text and media snippets.
• And much more.

If filling out forms and gathering information is a key component of your research study, you’ll need a tool that can help you capture data quickly and easily without breaking the bank.

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Frequently asked questions about grant proposals

What is the difference between a grant proposal and a grant letter.

It’s quite easy to confuse a grant proposal with a grant letter.

But a grant proposal contains all the sections we mentioned: the project’s summary, a cover letter, problem statement, etc. and is typically pretty long.

Some companies or individual investors consider this document too long and prefer a grant letter, which is a shorter, much more streamlined document. A grant letter typically doesn’t exceed 3-4 pages although it has a similar structure.

How do you write a scientific grant proposal?

Here you should emphasize the significance of your project and its contribution to science if implemented successfully.

Back it up with relevant statistics, scientific facts, and research data on the subject. It’s important to use simple terms comprehensible to the prospective Grantee.

Also, explain why you are the one who can finish this project: provide some proof of your expertise to make your proposal stronger.

How do you write a grant proposal for education?

Besides the project description, you need to mention how it will improve the education system.

Detail how your project will improve student’s productivity, increase their knowledge, and make their overall learning process better.

Educational projects usually involve a team of people who will put the idea into practice. Provide more information about each team member and why this person can perform their duties.

How to write a grant proposal for art?

Even though the inspiration can’t be forced, an art project should be time-specific. Mention the start and end date of your activity.

Otherwise, a prospective grant may not take it seriously.

Primarily you should convey your message to the grant-making organization, even if they don’t know much about the kind of art you create. Explain the idea in the simplest way so anybody can understand it clearly.

How do you write a grant proposal for a non-profit organization?

Unlike other organizations, an NGO needs to drill down to the key community issues and show how deeply its work can affect the people it’s meant to serve.

Given the democratic and often local nature of NGOs, their work will be viewed more through an altruistic lens.

An NGO also needs to pay special attention to demonstrating the sustainability of the project over time, since that’s a unique problem to NGOs and something that commercial businesses have already dealt with.

How many pages should a grant proposal be?

There isn’t a strict rule when it comes to grant proposals — their length will always depend on the complexity of the issue it covers and the amount of research behind it.

Typically, a grant proposal should be up to 25 pages , although different funding institutions will often put this in their “ Rules ” section — so read those carefully!

How many hours does it take to write a grant proposal?

Proposal writing is slightly different from regular writing: it needs to follow a specific structure and rules.

Add to that all the research and argumentation needed to write a good proposal, and you’ll be looking at hours, days, or even weeks if you’re really a perfectionist.

As a rule of thumb, you should devote one week to writing a proposal. Although you might finish earlier, it’s good to have enough time to cover everything.

Originally was published March 2014 and has been updated for comprehensiveness in April, 2023

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4 Tips To Creating a Proposal Cover Letter (& Templates)

Once you've put together a  proposal , it's common to think, ‘Now what?'. We're here to answer what's the best cover letter you can send with your proposal to close a deal. 

Within a proposal cover letter, there are a few different components that you need to consider.

• A cover letter is more casual than an  executive summary
• It's structured like a letter and has a greeting and sign off
• Not focused on strategy, but is more conversation
• Should focus on the unique strengths that you can bring to a project

In this blog, we'll be covering how a proposal's cover letter differs from a job application letter, how it's structured, and the tips that'll help you close deals.

But first, let's go over what one is and why it's so important in getting your business proposal read.

What is a cover letter?

Cover letters help you grab the potential client's attention quickly. It's a short, single-page document that includes an overview of the most critical details of your proposal. If you haven't yet written the proposal, we have a sample business proposal you can read here with some templates to help you get started.

The goal of a great cover letter is to convince the client to read the rest of your proposal, so you'll want to make the writing as interesting as possible. You can mention any critical details you think will help you land the job, including your past results, skills, and education. You should also cover the key aspects of the project you're pitching. Think of it as a stripped-down version of an executive summary.

Why is a cover letter important?

Clients can be very busy. A cover letter helps clients decide whether they're interested in reading the entire proposal. This means that having a strong cover letter is just as important as the business proposal itself.

Take this as an opportunity to give clients a great first impression. A business proposal tends to be more factual, while a cover letter has the benefit of being more personal. By sparking an emotional connection early on, you'll have a much higher chance of them reading the whole pitch.

A good proposal can also help you get your foot in the door of larger companies, even if you don't have a connection to anyone working there. Just warm up a cold pitch by attaching a cover letter to an unsolicited business proposal.

This is especially important at the beginning of your career, since you may not have the funds to reach clients through traditional marketing. Cover letters can be a powerful way to land clients without having to spend any money on new client acquisition costs.

We have some tips that'll make this process easier, but first, it's important to talk about the traditional structure of a cover letter.

How to write a proposal cover letter

Let's briefly walk through the structure, since the information you'll include will be slightly different from a traditional job application cover letter.

A proposal letter looks like this:

Contact information

Introduction.

It may seem pretty standard, but the information in a business proposal cover letter will be a bit different from other cover letters. Here's a closer look at each paragraph:

Start off by adding your name, address, phone number, and email to the header. Feel free to also include the potential client's contact information. Although it's not as important now with email as it used to be in the days of snail mail.

Pro tip: Drop a link to your LinkedIn profile in the heading too. This lets them get a better feel for who you are and can even provide them with additional information that you didn't have room to include in your cover letter.

It might be tempting to breeze through the introduction to get to the "meat" of the letter, but the introduction is actually one of the most important parts. You need to capture their attention right away, so come up with an engaging way to introduce yourself and what your business does. It's one of the few spots of a cover letter where you can inject your personality into the writing, so make it count!

This is where you'll address the company's needs and how you plan to help them. Unlike a traditional job application, a business proposal's cover letter has the intention of selling a service or product. Be sure that the writing is sharp and highly persuasive. You want to generate enough excitement that they move on to your executive summary and, ultimately, read the rest of the proposal.

You can include any core strengths and past results that have helped previous clients. However, keep this section concise by sticking to just a few of the most important details that directly apply to the client. End this section by covering how you plan to achieve the goal you're pitching. Think of this as more of an "overview" of your plan. They'll get more details when they read the rest of the proposal.

Like the introduction, it's typical to see cover letters that spend a lot more time on the body paragraphs than the closing paragraph. But leaving readers on a strong final note is just as important as making a great first impression. It's recommended that you wrap the cover letter up by mentioning a strong benefit your project will bring to the company.

The last critical piece of information you need to include is the call to action. What do you need them to do next? In this case, the next action you'll want them to take is to read the business proposal. Provide some encouraging words to move the client in that direction.

4 Tips for creating a cover letter

Now that you have the structure down, it's time to start writing it! We have some tips to elevate a cover letter so you can start closing deals.

Step 1: Kicking off the cover letter

A great cover letter starts by showing off your personality and the type of communication they can expect if they're going to work with you. Lean into your intuition and use your voice!

There's no reason to be super corporate here. Instead, show that you're a person who can be professional, but still enjoys the work you do. 

Your approach will be a bit different depending on if the business proposal is solicited or unsolicited:

• Solicited proposal: If a client asked you to send a proposal, you can start by saying "As per our discussion..." before addressing their problem and your proposed solution.
• Unsolicited proposal: The first sentence is crucial. Grab their attention immediately with an engaging statistic related to their problem and how you can help them.

It's important to hook your reader right up front! That means understanding who your audience is and the industry you represent will be critical to nailing a cover letter. For instance, if you're pitching a more traditional company, like one in finance, consider how they may expect communications as opposed to a start-up.

Typically you can get a feel of how a company communicates by viewing their website, content, and related information to get a feel for their tone and voice.

Find a balance between being true to your voice and communicating in a way that's comfortable to the prospective team.

Here are a few examples of the beginning of a cover letter.

Hi Prospective Client, 

Thanks for taking the time to review my proposal! I'm really excited about the ways we can work together to support [company].

Hello Mr./Mrs. prospective client, 

I'm pleased to present you with the request for proposal [proposal title]. In this proposal, you'll find goals and objectives, scope of work, pricing, [and any additional information you found relevant.

You can see the difference between these two tones. Consider when would be appropriate to use either.

Step 2: Highlight what problem you'll help the company overcome

Within any proposal, you want to ensure that your client knows that you understand the problem that they're trying to solve. Include their goals and objectives of why you're entering this engagement.

Share the company's pain point in a way that's easy to digest. Leave this section to focus on the company's problem. Later, you can mention the solutions.

Here's a snippet of a type of pain point a client may be facing:

Right now you're creating a lot of excellent content and it's frustrating when it's not leading to the increase in traffic and conversions you're hoping for.

Step 3: Share how you'll work towards their goal

The next section of the cover letter will outline how you plan to approach their challenge. Now, remember, this isn't where you get into the nitty-gritty. This is just a high-level overview of your plan of attack. Specific details will be broken out in your proposal.

Here's an example of a short and efficient way of accomplishing this step.

Based on the data I've seen, I'm confident that we can make some major traction in increasing your organic traffic with your target audience with a few well-implemented strategies that I've outlined in the attached proposal. 

Step 4: End your cover letter with next steps

Once you've worked through the steps of a cover letter, the last piece that you include is the next steps. Sometimes your client will already have shared their process and timelines associated, but if they haven't this is a great opportunity to take initiative and show them that you're able to make their lives easier by outlining what's needed to move forward.

Below's an example of some ideal next steps. 

Once you've had a chance to review the proposal, please feel free to follow up with any questions. I'll be following up in a week to check in on the status and see if there are any additional ways to support your team. 

If you decide to move forward, we can start the engagement within a week of signing the contract.

Proposal cover letter samples

Below we've compiled a couple of different examples and templates of what you can use to create a template for your client today. 

Proposal cover letter sample #1

We'll kick things off by sharing full versions of the snippets we included above. This is for a proposal for SEO and content strategy to support clients looking to increase organic traffic.

Right now you're creating a lot of excellent content and it's frustrating that it's not leading to the increase of traffic and conversions you're hoping for.

Based on the data I've seen, I'm confident that we can make some major traction in increasing your organic traffic with your target audience by implementing a few strategies that I've outlined in the attached proposal.

Most Sincerely, 

Proposal cover letter sample #2

In this sample, your cover letter is approached with a more formal tone and is for a client who is looking for support in their product strategy.

Hello Ms. Thompson, 

I'm pleased to present you the request for Project Strategy Proposal. In this document, you'll find outlined the goals and objectives, the scope of work, pricing, and some case studies of relevant projects I've worked on. 

I know that Quest Products has been struggling with converting their traffic to their Saas platform and hitting their retention goals. 

After some analysis, you'll find within the proposal a scope that entails audience research, user testing, and analyzing data analytics that will all work towards the goal of boosting conversion rates and diagnosing any challenges. 

Once you've had the chance to review, please let me know if you have any initial questions or concerns. I'm happy to provide any additional information that would be useful. 

I'll follow up with you next week to check in and outline the next steps. 

Most sincerely, 

You'll see that within each example we include four key components: intro, highlighting the problem, sharing your proposed solution, and providing the next steps. 

Need a proposal for a potential client?

Create a professional proposal in minutes with Indy’s Proposals tool. Use your logo and branding, add terms, and include portfolio items.

Wrapping up

A cover letter gives you the chance to point out a problem with a company and propose yourself as the perfect solution. And though it can be time-consuming, the results that a winning cover letter can bring to your business are well worth it in the end.

But if you're looking for a faster way to write business proposals, you can speed up the process by using proposal software . Just choose the template you need, fill in your details, adjust the content to your liking, add your branding, and you can be finished in minutes. As you move forward with creating a cover letter, keep in mind the tips we've outlined above and you'll be sure to succeed!

How to Write an Research Scientist Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Research Scientist cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Research Scientist sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Research Scientist   cover letter

Express your genuine interest in the Research Scientist position at [Research Institution or Company Name] in the opening paragraph. Communicate your passion for scientific discovery, data analysis, and your eagerness to contribute to a team dedicated to advancing knowledge and making significant contributions to your field. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective research strategies that have positively impacted the success of your current team. Emphasize your role in designing and conducting experiments, analyzing complex datasets, and contributing to high-impact research projects. Demonstrate your proficiency in research methodologies, advanced data analysis techniques, and your ability to lead and collaborate with multidisciplinary teams.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Research Scientist role.

About your experience

Detail your extensive hands-on experience in research scientist roles, showcasing your ability to conceptualize and lead research projects, publish in reputable journals, and contribute to the advancement of your field. Clearly communicate that your research skills and readiness for the role are well-established. This section is also an opportunity to highlight any relevant publications, presentations, or additional skills you've acquired throughout your research career.

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Research Scientist. Whether you played a key role in a groundbreaking research project, developed novel research methodologies, or contributed to significant advancements in your field, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of the research projects you've been involved in.

Why you want to work there

Express your interest in the institution or company by highlighting specific aspects of its research focus, mission, and values related to your field of expertise that resonate with you. Convey how these align seamlessly with your professional goals and how you envision contributing to the organization's success through your expertise as a research scientist. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific research-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the institution or company's goals for advancing scientific knowledge. This shows your genuine interest and proactive approach to aligning with the organization's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the organization's success as a Research Scientist. Express your eagerness to discuss how your skills align with the organization's research objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Research Scientist   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my interest in the Research Scientist position at [Institution or Company Name], as advertised. With a strong background in [Your Field of Expertise] and a proven track record of conducting impactful research, I am eager to contribute my skills and expertise to your esteemed research team.

About my current role

In my current position as a Research Scientist at [Current Institution or Company], I have:

• Led and conducted independent and collaborative research projects in [Your Field of Expertise].
• Published research findings in reputable journals and presented at national and international conferences.
• Mentored and collaborated with junior researchers, fostering a collaborative and innovative research environment.

About my Research Scientist experience

My experience extends to:

• Designing and executing experiments, ensuring the integrity and validity of research methodologies.
• Utilizing advanced research techniques and methodologies, such as [specific techniques or tools relevant to your field].
• Securing research funding through successful grant applications and contributing to proposal writing.

Some of my notable achievements include:

• Leading a research project that resulted in [specific research outcome, e.g., a new discovery, a novel methodology, etc.].
• Establishing collaborations with [specific institutions or researchers], enhancing the reach and impact of research projects.
• Contributing to the development of [specific technology or product] based on research findings.

Why I want to work for [Institution or Company]

I am particularly drawn to [Institution or Company Name] due to its [mention aspects unique to the institution or company such as commitment to cutting-edge research, renowned researchers on the team, access to state-of-the-art facilities, growth,...]. I am excited about the opportunity to contribute to [Institution or Company Name]'s reputation for excellence in [Your Field of Expertise] and to collaborate with other leading researchers in the field.

Specific research projects or initiatives of [Institution or Company] that motivated me to apply

In researching [Institution or Company Name], I was impressed by your recent projects in [specific research focus or area]. I believe my expertise in [Your Field of Expertise] aligns seamlessly with your organizational objectives. My commitment to rigorous and impactful research and my dedication to advancing knowledge in the field would make me a valuable addition to your research team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Research Scientist role at [Institution or Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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Proposal Cover Letter

Creating a project proposal is a huge opportunity, but there’s no denying that it is also mind-boggling. Coming up with the idea isn’t the only thing you should do. There are still plenty of papers you need to process to complete the job, and a proposal cover letter is one of many. To avoid stressing out yourself even further, learn how to compose your cover letter in this article.

7+ Proposal Cover Letter Examples

1. business proposal cover letter.

2. Sample Request for Proposals Cover Letter

Size: 221 KB

3. Sample Grant Proposal Cover Letter

4. Qualifications Proposal Cover Letter

Size: 62 KB

5. Request for Proposal Cover Letter

Size: 1019 KB

6. Printable Proposal Cover Letter

Size: 72 KB

7. Cover Letter for Request for Funding Proposals

Size: 86 KB

8. Proposal Covering Letter Example

What Is A Proposal Cover Letter?

A proposal cover letter is a one-page document that provides a brief introduction of your organization and the nature of your proposal. Some people don’t include a cover letter in their project proposals, but just like an executive summary , this document sets the mood of your paper. It is where you express that you understand their needs. On top of that, show them that you also have just the proposal to satisfy them.

How to Compose an Appealing Proposal Cover Letter

A proposal, similar to a resume , needs a cover letter. Your cover letter is where the prospects decide whether your proposal is worth reading on or not. There’s a famous saying about how first impressions last. That said, although this part is optional for some, it certainly impacts your whole proposal. 

1. Hook Them With Your Opening Sentence

Your prospects are busy people, so it is necessary to get straight to the point. Give them something that would leave them wanting more. Impress them and intensify their curiosity. Provide them a reason why reading your project proposal is the best choice of spending their time. Hook them and make sure they give their full attention to your cover letter.

2. Set The Vibe

Professionals often doubt the people who claim to have the answer that even they don’t. The main goal of your business proposal is to persuade your prospects and give them the confidence that you have a complete grasp of the situation. In setting the vibe, you need to engage them and make sure that they are treading the path you have set for them.

3.  Give Them a Teaser

This part is where you should show them that you have the solution to their problems. Don’t go into detail yet. Keep it short but specific. Once your clients start to feel that your project plan is substantial, they will naturally want to know everything that has to do with it. 

4.  End it With a Powerful Closing

It’s not over just yet. The last step in creating your cover letter is to devise a closing that would make the eyes of your client sparkle. Your closing sentence must encourage them to read every page of your proposal. Not only that, but you should also let them know that, by doing that, they’d get all the information and the answers they need. 

What is the structure of a proposal?

A proposal is a lengthy document that includes a lot of components. A complete proposal has a title page, table of contents, an abstract, need statement , objectives, project plan , evaluation, dissemination, personnel, types of equipment, budget , and an appendix. Incorporating all these essential elements in the format of your proposal will make it more organized.

What are the types of a proposal?

A solicited proposal is a proposal written in response to a request made by a sponsorship agency. When you submit one without the request for proposal , then the submission of the proposal is unsolicited. Other sponsors may call for a preproposal, which is a brief abstract of the proposal. There are also non-competing and competing proposals.

What is a technical proposal?

A technical proposal involves doing intensive research and providing reliable data and figures which can prove the effectiveness of the project or plan that you are proposing. This information is essential for the board of people involved in the decision-making process of whether to approve the said proposal or not.

In your proposal cover letter, you should successively hit the right spots at exactly the right time. One error can disrupt their engagement. That said, your proposal cover letter must be flawless. If done right, this one-page document can positively influence and decide the outcome of your whole business proposal .

Proposal Maker

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

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How to Write a Great Research Assistant Cover Letter (Sample Included)

A step-by-step guide to writing an effective cover letter for a research position, including a full-length example.

a strong research assistant cover letter can help you secure an interview

Part 1: Introduction

Part 2: understanding the purpose of a research assistant cover letter, part 3: preparing to write an undergraduate research assistant cover letter, part 4: how to get a research assistant job when there are no ra job postings, part 5: drafting an entry level research assistant cover letter, part 6: research assistant cover letter example.

(Note: While this guide was primarily written for premed students looking to prepare a research assistant cover letter, the advice also applies to students who aren’t premed.)

Becoming a strong candidate for medical school is no easy task. A high GPA and strong MCAT scores just aren’t enough to guarantee your acceptance over other highly qualified applicants. 

So, you’ve decided to gain research experience to strengthen the Work and Activities section of your application—smart choice. It’s practically a medical school requirement at this point, and applicants with at least one year of research experience are more likely to be considered by noteworthy programs.

You’ve searched your university’s science department websites and found a page listing various research opportunities. After reading a few lab descriptions, one completely captivated your attention.

This lab focuses on the area of medicine you’re hoping to specialize in. And, as a research assistant, you’d have the opportunity to contribute to important scientific breakthroughs. Plus, the lead researcher (aka, principal investigator, or PI) has a strong reputation in the medical and scientific fields. You know a medical school letter of recommendation from him would boost your applications.

You’re excited to apply for the research assistant position. You’ve already begun picturing yourself in the lab, engrossed in the work. You sit down to write the perfect cover letter for the perfect research position. But you freeze. The blank page stares back at you. Where do you start?

How do you write a cover letter for a research position? What should a research assistant cover letter include? What can you say to prove you’d be an exceptional research assistant?

And, here’s another concern: How do you write the best research assistant cover letter when you have no experience? You know you’ll be competing with classmates and even upperclassmen ahead of you. What will make the researcher choose you ?

First of all, know this: No one likes writing cover letters. Whether you’re an undergraduate student applying for a research position or a seasoned doctor applying to be chief of surgery. It’s not easy for anyone to summarize their experience, potential, and passion into a single page. But it’s far from impossible. There is a strategy for writing the best research assistant cover letter. 

Keep reading to find out how you can maximize your chances of securing that coveted undergraduate research position.

Learn everything you need to know to get into medical school.

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Thank you! Your guide is on its way. In the meantime, please let us know how we can help you crack the medical school admissions code . You can also learn more about our 1-on-1 medical school admissions support here .

Remember the ultimate goal of a cover letter—to secure a job interview.

No one gets hired based on a cover letter. But your research assistant cover letter may be the difference between meeting the researcher face-to-face to discuss your fit for the position and having your application tossed in the recycle bin.

Dozens of students might apply for a single undergraduate research position, but the principal investigator will only interview a handful. So how do you capture the PI’s attention and convince him that you belong in that select group?

You must demonstrate that you’re the best applicant—in other words, you’re the applicant most able to complete the work and exceed expectations.

This may be an intimidating concept, particularly if you have no research assistant experience and you’re competing with others who do. But don’t worry—you’re about to learn the secret to cover letters that not everyone takes the time to learn.

The key to an effective research assistant cover letter is marketing yourself.

What makes you different from other undergraduate students? What makes you more suited to the research position? What are your unique selling points? 

As a science-minded person, marketing might not be your forte, and that’s perfectly fine. But it’s vital to the process of writing a cover letter. So what types of details should you market? 

Your expertise in the research assistant job requirements or duties . For instance, Sydney earned a high grade in her Neurobiology Lab. In her cover letter for a neuroscience research position that lists brain sectioning as a primary task, she will highlight her experience and success with sectioning brains in her lab class.

Your unique perspective of the research problem . Sydney spent a summer shadowing a doctor at a neurology clinic. She will explain her distinct outlook on neurological disorders gained from that experience.

Your impressive qualifications that demonstrate your skills and work ethic . Sydney’s professor chose her to be a peer tutor for the Molecular Biology course. She’ll use this recognition to show that she rises to the top of her class.

Your passion that relates to the research focus . Sydney will reveal her dream to become a neurologist and contribute to a cure for Alzheimer’s. Some researchers might be excited to support her career goals. But, more importantly, having a strong interest in the research area indicates that she’ll be committed to the work.

Demonstrate you’re the best candidate by proving—not just stating—your qualifications.

You can make statements about having experience relevant to the research assistant position, but it won’t mean anything to the principal investigator without evidence. You’ll want to use details, numbers, and results to prove all the claims in your cover letter. 

For instance, instead of Sydney writing vaguely, “I have experience with brain mapping,” she should be more specific. “For a class project, I used EEG equipment to map the brain activity of two classmates while they completed memory tests. We analyzed the resulting data to compare their short term and working memory abilities.” 

The second statement provides more information about the depth of her experience and her capabilities. It also offers a conversation starter for the PI when he interviews Sydney for the entry-level research assistant position.

One more example. Sydney could write, “I have a passion to cure neurological disorders.” But it would be more effective to prove her passion. “I’ve further developed my passion for curing neurological disorders by volunteering as a learning aide at a dementia care facility.”

Identify the main keywords, qualifications, and duties listed in the research assistant job description.

Read through the listing closely. Highlight or jot down important phrases. You can present yourself as the perfect undergraduate for the research position by echoing the key language used by the researcher.

For instance, “Dr. Carton’s research is centered on neural circuitry , specifically how it leads to understanding the neurobiology of learning and memory .” If you have experience with or an interest in these subjects, you can feature it prominently in your cover letter. 

Job descriptions usually include too many keywords or job duties for you to address—it’s a cover letter, not a novel. Select three or four phrases to focus on, based on a balance between what roles seem most important and where you have the strongest experience or interest.

Here’s an example. Many research assistant job postings mention “the ability to work independently” as a requirement. Maybe you have a lot of experience and strength in that area. But you wouldn’t want to focus your cover letter exclusively on your skill at working independently, not at the cost of demonstrating your research and scientific abilities.

Make sure you include evidence of your knowledge or experience in these three areas:

The research focus or the wider field of science it belongs to

A primary task required of the research assistant

A crucial but non-scientific skill (e.g., collaboration, initiative, organization)

Seek inside information to strengthen your cover letter.

Reach out to people with research experience to ensure you’re focusing on the right qualifications. This could be a close professor, your TA, or a current undergraduate research assistant. Here’s one way you might seek advice from your professor via email:

Dear Professor Manette, 

I hope your week is going well. I’ve decided to apply for the undergraduate research assistant position under Dr. Carton. I’m excited by his research on neural circuit function, which aligns closely with my interest in neurological disorders. 

I’m seeking your advice on writing the cover letter for the research position. I want to communicate my fit and excitement for the role sufficiently to Dr. Carton.

Having worked with undergraduate research assistants yourself, what would you say are the most valuable characteristics or skills for a research assistant to possess?

Thank you in advance for any input or advice you can offer. 

Best, Sydney Darnay

Use the feedback you receive to confirm or adjust the areas you intend to focus on in your undergraduate research assistant cover letter.

Search for research assistant positions on your own.

If your university doesn’t advertise undergraduate research assistant positions, you’ll have to do a little extra digging to find research opportunities.

First, check to see if your science department has a web page describing faculty research interests (the Stanford University Department of Biology Research Areas website is an example). Take the time to explore professors’ previous and current research projects. You should read their recent publications and watch videos of their lectures, if possible.

Please note: all university websites are not created equal. Some might provide links to the professors’ research sites, making your exploration easy. Or you might find a mere list of faculty research topics with no descriptions or current updates, leaving you to search Google for better info. If an internet search isn’t proving fruitful, ask a department staff member (e.g. student advisor or lab coordinator) for a more detailed run-down of the professors’ current research projects.

Next, select four or five professors whose work most excites you to contact with your research assistant request. Remember to tailor each cover letter specifically to the research project you’re applying to join. The best undergraduate research assistant cover letters are highly specific to the lab and researcher, not generic.

Email the principal investigator your cover letter and resume.

You should type your research assistant cover letter in the body of your email, and attach your resume as a pdf document.

Use a clear subject line to grab the PI’s attention and persuade him to open your email rather than send it to the trash. Remember, this professor hasn’t posted an open research assistant position, so he’s not expecting to receive applications. Here are a few examples of email subject lines you might consider:

Dr. Carton, can I assist with your neural circuit research?

In need of a research assistant with brain mapping expertise?

Professor Manette recommended I reach out regarding your research (if you indeed can use a professor as a reference)

Consider the best time of year to send out your research assistant cover letter.

If you want to secure a research assistant position during the academic year, you should email your cover letter to principal investigators mid-summer, before the fall semester starts. Professors at this time are typically finishing their summer research while looking ahead and planning for the impending academic year. You have the perfect opportunity to become part of their research plans.

If you’ve missed that window and it’s already the middle of the fall semester, you have two options. First, you can reach out and inquire about becoming a research assistant for the spring semester. You might get lucky if a current research assistant is stepping down or graduating mid-year. Otherwise, your second option is to wait until the spring semester and ask to join the summer research team.

Follow up if you don’t receive a reply.

Wait a week—but no longer—before following up with a principal investigator. Make your follow-up email very brief. Send it as a reply to your original email containing your cover letter and your attached resume, so the professor can easily review your initial research assistant request. Here’s an appropriate way to follow up via email:

Subject: Following up about assisting your neural circuit research

Dear Dr. Carton,

I wanted to quickly follow up on the possibility of joining your team as a research assistant. I know you’re busy, and I hope that as your research assistant I could take some work off your hands.

Please see my original email to review my qualifications and the passion I have for your work examining how neural circuit function contributes to neurological disorders. I would love the opportunity to meet with you and discuss how I can contribute to your research further.

Sydney Darnay

It’s appropriate to send one follow-up email, but do not continue to pester the principal investigator if you still don’t receive a reply. At that point, widen your search and find other PI’s to approach with your research assistant application.

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Part 5: Drafting an entry-level research assistant cover letter

Formatting your cover letter correctly.

Your research assistant cover letter should be one page, single- or 1.5-spaced and contain 4–5 paragraphs. Each paragraph will have a specific purpose. Here’s an outline showing the best format for research assistant cover letters. 

Introductory paragraph: Express your excitement for the research assistant position.

2–3 middle paragraphs: Demonstrate how your skills, experience, and passion make you the best research assistant candidate.

Closing paragraph: Reiterate your unique fit for the role and request an interview.

You want to break up the middle section into multiple paragraphs for the ease of the researcher reading your cover letter. One long paragraph is more tiresome (and more confusing) to read than two or three short paragraphs, each one addressing a specific area—skills, experience, or passion.

Remember: the researcher may be reviewing dozens of applications for a single research assistant position. Your cover letter needs to be direct and concise. This is formal communication, so use Times New Roman, 12-pt font and one-inch margins on your page. Submit your cover letter as a PDF document to avoid any formatting changes when the researcher downloads it.

Writing a research assistant cover letter with no experience

It can be frustrating when you seem to need experience for even entry-level research assistant positions. But, researchers will be willing to overlook a lack of official research experience if you can demonstrate the knowledge and skills needed to be an exceptional research assistant.

The trick is to translate other work and experience to relate to the research position. Here are several ways through which you can effectively do that:

Describe relevant coursework or lab work, including the applicable procedures you completed and the final results you achieved.

Recount pertinent extracurricular projects or volunteer work.

Share notable recognition you’ve earned from professors (don’t be afraid to name drop as long as you’re confident the professor will speak highly of you).

Discuss an undergraduate paper or thesis on the area of research. 

Illustrate your experience with tools or methods similar to those employed in the research position.

Describe a situation when you effectively collaborated with others (i.e. group project).

Connect tasks completed in previous roles with research assistant tasks (i.e. data analysis).

Use an example to show your capability to learn quickly, take initiative, and exceed your employer’s expectations.

Maximizing each component of your cover letter for a research assistant position

Address the salutation to the principal investigator. Using “To Whom It May Concern” or “Dear Sir/Madam” suggests you didn’t take the time to identify the researcher leading the project. If the researcher’s name isn’t included in the research assistant job posting, call or email a department staff member to find it.

Show excitement and confidence in your introduction. Start out your cover letter strong by expressing your interest and showing a bit of your personality. Alluding to your experience and knowledge of the research area will pique the researcher’s interest and keep him reading to determine if you’re a good fit for the research assistant position. 

Craft a focused, detailed body of your cover letter addressing the research position specifics. Spend 2–3 paragraphs connecting your knowledge and experience with the job duties and qualifications. This is your chance to prove you will excel as his research assistant and persuade him to bring you in for an interview.

In Sydney’s cover letter below, she uses two paragraphs of the body to demonstrate her expertise in the primary tasks of the research assistant position. Brain sectioning, brain mapping, analyzing data, and scientific writing are duties listed in the job description. Notice how she goes into detail to prove her experience, rather than merely state it.

Sydney uses the final paragraph in the body of her cover letter to reveal her unique perspective on the research area and her passion for this area of science. She even references one of the principal investigator’s previous research publications, which proves she has a true interest in the work done at his lab.

A quick note about language. Avoid using “very” or “really” to describe your level of experience or interest. They’re filler words that weaken the impact of your cover letter. Instead, use stronger descriptors and action words . For example, “I find your research inspiring” or “captivating” instead of “very interesting.”

Remember: you want to come across as professional, but not stiff or robotic. Imagine you’re in office hours with a revered professor for the first time. When you speak, you’d still sound like you, just a more put-together version of yourself. That’s what you’re aiming for. 

Close your cover letter confidently with a reference to receiving an interview invitation. Reiterate that you’re fit for the research assistant position, that you will add value to the team. You don’t want to sound pushy or arrogant by directly asking for an interview. But indicate your interest and suggest that it will be well worth the researcher’s time.

In this example, Sydney is replying to the following job posting for a research assistant.

“Dr. Carton’s research focuses on how neural circuitry affects perception, cognition, and behavior, which plays an important role in understanding the mechanistic basis of neurological disorders. The research centers on the study of neural circuit organization and function. Undergraduate research assistants are needed to complete work including brain sectioning and immunostaining, brain mapping, slice imaging, and data analysis. After training, research assistants are expected to conduct independent projects that require them to collect and analyze data, summarize it into scientific writing, and present the data to the team. In the past, some research assistants have been included as co-authors on Dr. Carton’s formal publications.”

Here’s an example of an excellent cover letter for an undergraduate research assistant that you can use as a template.

Subject: Research Assistant Application for Sydney Darnay

Sydney Darnay 500 Tellson’s Way Palm Desert, CA 12345 [email protected] (555) 433-2211

February 10, 2021

Dr. Alexander Carton Professor of Neurobiology, University of California - Palm Springs 1000 Greek Street Palm Springs, CA 12345 [email protected]

Dear Dr. Carton, 

I am excited to submit my application to be considered for the research assistant position on your Neuroscience Research team. As a Neurobiology major, I have gained the knowledge and experience necessary to contribute to your research on neural circuit organization and function. My skills, combined with a fervent interest in your research on the mechanistic basis of neurological disorders, make me an excellent fit for this role.

In my Neurobiology Lab, I sectioned the brain tissues of a rabbit and a sheep, earning a perfect score for following the correct protocol. For an Advanced Neurobiology project, I used EEG equipment to map the brain activity of two classmates while they completed memory tests. We analyzed the resulting data to compare their short term and working memory abilities. I took the initiative to gain more experience analyzing data by using PyMVPA software for neural decoding with the guidance of my faculty mentor. 

Last year I discovered my skills in scientific writing. My professor selected my piece on molecular genetics to use as an example for future students. I have continued improving my skills by meeting regularly with a tutor at the Writing Center and am confident that I would be an excellent co-author in one of your formal publications.

Prior to freshman year, I shadowed a neurologist specializing in work with Alzheimer’s patients. Observing her work gave me a unique perspective of neurological disorders, as well as a passion for finding cures. I have further developed that passion by volunteering as a learning aide at a dementia care facility, where I observe and record results of cognitive tests. I was captivated by your recent research on the relationship between neural circuit architecture and working memory, as well as the positive implications it holds for patients suffering from dementia. I hope for the opportunity to contribute to your future findings on cognition and memory.

I plan to devote my career—as you have—to increase our understanding of the brain and improve the lives of individuals with neurological disorders. Your lab perfectly aligns with my scientific and medical interests. I would appreciate the opportunity to discuss your research project with you and the contributions I can make as your research assistant.

Sincerely, Sydney Darnay

In this letter, Sydney establishes her experience and knowledge, not to mention her familiarity with Dr. Carton’s work. On top of this, she comes across as polite, professional, and enthusiastic, while demonstrating that she can write well. All of this goes a long way towards demonstrating that she would be an excellent fit for the job.

There you have it! Everything you need to create a compelling research assistant cover letter that will captivate the researcher’s attention and secure you an interview.

About the Author

Dr. Shirag Shemmassian is the Founder of Shemmassian Academic Consulting and one of the world's foremost experts on medical school admissions. For nearly 20 years, he and his team have helped thousands of students get into medical school using his exclusive approach.

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Top 10 Project Proposal Cover Letter Templates with Samples and Examples

Hanisha Kapoor

Do you know that businesses, on average, spend an average of 23 manhours on writing a proposal that wins projects?

The success of all that effort, however, hinges on crafting an engaging cover letter that per se showcases the proposal.

Take this single-page document as your first opportunity to let your target audience know how your company is uniquely positioned to solve your clients’ problems.

This quote from Eileen Kent, president Custom Keynotes LLC, best expresses the importance of a cover letter.

This (a cover letter) is the most important five paragraphs one can write as it’s the only part everyone will read. You must knock it out of the park, or you will lose.

A Project Proposal Cover Letter to Make A First Good Impression

A well-written cover letter gets you closer to bagging a contract. It is crucial to grab the prospect’s attention and establish why your company is best suited to solve a problem. It also helps your audience feel reassured that you are in for the long-term.

Support your business proposals in an elegant way using our content-ready e-commerce cover letter templates featured in this guide.

The details in your cover letter need to be about your client. Start your relationship on the right foot with an overview of the results you will bring to resolve the pain-points of the potential customer. Other than this, a strong cover letter should include:

• Personalized offer
• Relevant references

It takes time to draft a project proposal cover letter that makes your client feel as though you are speaking directly, and exclusively, to him/her. To create and design a cover letter that earns your readers’ attention and wins you recall ( and the project ), deploy SlideTeam’s ready-made PPT Templates. These are customizable, easy-to-use, and downloadable at an instant.

Use these premium PPT Slides and connect to your prospect.

Let’s begin!

Template 1: Project Proposal Cover Letter PowerPoint Template

Increase your chances of writing a winning proposal and grabbing your prospect’s attention with this well-crafted PowerPoint Template. This presentation template comes with in-built content to help you outline a cover letter that can serve as an industry benchmark. Use this PPT graphic to showcase your brand USP and offerings to engage your client. Download now!

Download this template

Template 2: Cover Letter for Agriculture Project Proposal Slide

This PPT Slide makes a perfect fit for employees or business owners in the agricultural industry. Craft a professional and appealing proposal for your client with this PowerPoint Graphic showcasing your skills, expertise, and knowledge. Add your company logo and picture to the cover letter to personalize it. Provide your client with a summary of the project, with offers and references using this content-ready PowerPoint diagram. Download now!

Grab this slide

Template 3: Cover Letter for Research Project Proposal PowerPoint Graphic

Here is another well-structured PowerPoint Layout to help you pen down an engaging cover letter for your audience. Offer your client a sneak peek into your scholarly research to get funds with this flexible PPT template. Provide your reviewer with critical points on your cover letter, such as title, name of the university, degree name, etc., to make a good impression. Grab this flexible PPT design to kickstart your project. Download now!

Template 4: Cover Letter for Painting Project Proposal PowerPoint Template

Wish to scale up your business? It’s time you reach out to a wider range of audiences. Give your project proposal a good start by writing a cover letter that introduces your company, nature of work, expertise, and experience. Deploy this ready-made presentation template and use it as an opportunity to connect with your audience. Incorporate details of your company in the cover letter to make sure you are reachable, to capitalize the recall that this presentation template helps you gather. Download now!

Template 5: Cover Letter for Structural Engineering Project Proposal PPT Slide

Draft a crisp and personalized cover letter for your client. Use this professional cover letter that focuses on your products and services. Demonstrate your understanding of their needs and how you can solve their problems using this easy-to-use PowerPoint Template in your cover letter. Download now!

Template 6: Cover Letter for Engineering Project Proposal PowerPoint Template

Want to outdo your competitors? Create a persuasive cover letter, pitch your business offerings, and win your clients using this well-structured PowerPoint Template. Deploy this presentation template and draft a cover letter encouraging your reader to go through your entire proposal. Use this actionable PPT slide and highlight your company background, products, team, and experience to create the desired impact. Incorporate this presentation template and save time and effort in devising a professional cover letter for your business.

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Template 7: Cover Letter for Solar PowerPoint Template

This is another PowerPoint Template to help you create a cover letter in the portrait form. Give your project proposal a professional look, and design your cover letter with an attractive theme and visual using this PPT slide. Add your content, logo, and company picture to the slide to personalize your project proposal. Use this well-designed PowerPoint Template to showcase your winsome project proposal. Download now!

Template 8: Cover Letter for Civil Engineering Project Proposal PPT Template

Want to sound confident in your project proposal? Deploy this PowerPoint Template and draft a persuasive cover letter for your project. Initiate your meeting with the presentation of your work experience, company history, projects, and more. The stunning visual doubles the impact. Download now!

Template 9: Cover Letter for Security Project Proposal PowerPoint Slide

Here is another cover letter PPT slide from our collection to help you begin your project proposal. Incorporate this PowerPoint diagram and write a glowing cover letter that is confident of success. This PowerPoint Template comes with pre-built content to support your project findings. Write a well-structured cover letter using this PowerPoint Template. Download now!

Template 10: Cover Letter for Entrepreneurship Project Proposal PPT Template

Use this PPT slide from SlideTeam’s repository to outline a memorable cover letter for your project proposal. Grab this ready-made PowerPoint template and use it to craft a fantastic cover letter. Show how you are an industry pro, equipped with relevant skills and knowledge using this PowerPoint Template. Download now!

A cover letter needs to be a perfect blend of visuals and content. Going overboard with either of two can have your clients snooze off. Ensure you present yourself with modest and grace; showcase your workings, and clear understanding of your audience’s problems in your cover letter. Therefore, use SlideTeam’s PPT Templates and introduce your project with the utmost zeal and passion for grabbing your prospect’s attention. These premium presentation templates are available for download here to help you craft a cover letter that seals the deal.

PS: Do better business and impress stakeholders with your written communication, meant for record, with our business letter PPT Templates featured in the blog .

Project Proposal Cover Letter FAQs

Are proposal and cover letter the same.

It is interesting to note that cover letters are different from project proposals. While a cover letter is a concise project description, a bid is a more detailed overview of a project showcasing reports and other documents. Project proposals are presented to business investors, clients, customers, etc. It is created to explain why a project could benefit both parties. A cover letter may help you achieve a higher success rate if drafted well. Cover letters are summaries of a proposal in which the client’s problems and issues are highlighted and addressed. It is akin to addressing painpoints of the clients. in five paragraphs or less.

What should a cover letter include?

Writing a captivating cover letter is a task. It is tough to grab your audience’s attention and deliver an important message. However, some ways can help you formulate a winning cover letter that provides solutions to your client’s pain points, products, services, etc. It is essential to professionally structure your cover letter to engage your audience. To achieve results from a well-designed, effective and engaging cover letter, doing the following activities is a must:

1. Format the heading area 2. Address the cover letter directly to the client 3. Captivate your audience with an interesting opening sentence 4. Showcase your best assets in the 1st paragraph

What are the essential parts of a cover letter?

A professional and appealing cover letter should include an introduction, sales pitch, and conclusion.

Introduction : Ensure that you introduce yourself with confidence, using verbs that really elevates your pitch. Some examples are: Drive, Create, Design, Build, Transform, Exponential Growth etc. Take this as an opportunity to leave a first good impression on your client. Providing a brief overview of your company and offerings.

Sales pitch : You must show your understanding of the client’s problems. State your deep understanding of the issues your clients are facing. Once the client sees you know what is needed to improve your client’s processes, your job to bag that contract is half-done. Present your actionable solutions to combat the gaps.

Conclusion : End your cover letter by thanking your client for their expression of interest in your services. Add proper salutations with your signature and contact details so they can reach out to you.

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Dear Colleague Letter: Funding Opportunities for Science and Engineering Research with Impact on Women's Health

March 18, 2024

Dear Colleagues:

With this Dear Colleague Letter (DCL), in response to the White House Initiative on Women's Health Research , the U.S. National Science Foundation (NSF) encourages the submission of research and education proposals related to women's health. Despite making up more than half of the population, women are historically understudied and underrepresented in health research. The historical exclusion of women from scientific and biomedical research studies, combined with the undervaluation of research that advances knowledge on conditions that uniquely, differentially, or disproportionately affect women, has resulted in significant knowledge and health gaps. Addressing these research gaps will ultimately advance the health, prosperity, and welfare of all.

NSF continues to support fundamental science and engineering research with implications for women's health. This DCL reaffirms NSF's commitment to fund discovery, innovation, and research translation on topics of relevance to women's health, from the molecular to the ecosystem level, including input from the full range of science, engineering, and education that NSF supports. Pioneering the next generation of discoveries in women's health will require a sustained effort focusing on the socioeconomic impact of women's health, breaking down disciplinary boundaries in carrying out the necessary research to advance understanding of relevant questions, and building a diverse STEM workforce committed to advancing women's health and the health of a citizens.

The National Science Foundation encourages the submission of fundamental research and education proposals related to women's health topics, including, but not limited to, proposals in the following areas:

• Projects that develop a well-informed citizenry and a diverse and capable STEM workforce that will pioneer the next generation of discoveries in women's health.
• Science and engineering approaches and novel computational models that elucidate factors that interact with and impact women's health, such as studies that examine the genetic, epigenetic, biological, economic, societal, and environmental determinants of women's health and cognition.
• Holistic approaches to women's health and development, including aging, by moving beyond diagnostics and disease management to include novel methods for discovery and monitoring. This includes, but is not limited to, wearable devices, and other types of sensing and imaging technologies that improve early detection, as well as telehealth platforms that broaden accessibility and promote women's health.
• Foundational and transformative research that advances our understanding of engineering biomechanics and/or mechanobiology related to women's health.
• Advanced biomanufacturing of cells, tissues, or organs relevant to women's health.
• Engineering research that advances the understanding of injury mechanisms and rehabilitation technologies for health conditions and disabilities that affect women.
• Development of validated models (living or computational) of healthy and pathological cells, tissues, and organ systems relevant to women's health that improve the understanding of these systems.
• Projects on novel computational approaches (i.e. multi-level and multiscale data, sensing, prediction) that examine the effects of women's health on mental and physical development across the life span and that support health decision making.
• Projects that foster partnerships with government, industry, nonprofits, civil society, and communities of practice to leverage, energize, and rapidly bring to society use-inspired research and innovation that may include, but are not limited to, innovations that enable fundamental research of women's health topics, and breakthrough technologies designed for women.
• Transdisciplinary approaches to environmental change challenges and opportunities to improve understanding of climate, environment, and health pathways to protect and promote women's health, such as research that elucidates mechanisms and/or prevention of pollution transport/exposure implicated in adverse health outcomes.
• Studies that assess theories and models of health, aging, disease, and disease transmission at multiple scales (populational, generational, transgenerational, and geographical), from the molecular to the ecosystem level, including the interaction of environment on molecular scale phenomena.
• Research that seeks to advance knowledge about the processes that shaped biological diversity in living and ancient human species such as effects of life history transitions on women's health; intergenerational effects of violence, stress, and maternal health; and impacts of biocultural context on women's health, reproduction, and epigenetics.
• Research to advance theory on design and management of organizations such as how gendered aging symptoms may affect women's experience at work and in other environments.
• Research and research infrastructure to advance basic knowledge in bias, prejudice, and discrimination directed toward women as well as the intersection of gender and other identities; dynamics of close interpersonal relationships and women's health; and power in relationships.

NSF welcomes proposals that broaden geographic and demographic participation to engage the full spectrum of diverse talent in STEM. Proposals from minority-serving institutions , emerging research institutions , primarily undergraduate institutions, two-year colleges, and institutions in EPSCoR-eligible jurisdictions , along with collaborations between these institutions and those in non-EPSCoR jurisdictions, are encouraged.

PROPOSAL SUBMISSION AND RELEVANT NSF PROGRAMS AND CONTACTS

This DCL does not constitute a new competition or program. Proposals submitted in response to this DCL should be prepared and submitted in accordance with guidelines in the NSF Proposal & Award Policies & Procedures Guide (PAPPG) and instructions found in relevant NSF funding opportunities. Investigators who wish to submit proposals on any of these topics, or others related to women's health, are strongly encouraged to reach out to the cognizant NSF Program Officer(s) listed in the relevant funding opportunity to discuss the fit of their ideas to existing program. Specific programs and opportunities list these contacts. For assistance in determining program suitability for a proposal concept, researchers are encouraged to utilize the NSF "Program Suitability & Proposal Concept Tool (ProSPCT) at https://suitability.nsf.gov/s/ . Note that NSF has limitations on the scope of health-related projects that can be submitted to participating programs. More information on these limitations can be found in "Introduction, Part A: about the National Science Foundation" in the PAPPG. In addition to these limitations, investigators should also review new information regarding human subjects in NSF-funded research at https://new.nsf.gov/funding/research-involving-human-subjects .

Susan Marqusee, Assistant Director Directorate for Biological Sciences (BIO)

Dilma Da Silva, Acting Assistant Director Directorate for Computer and Information Science and Engineering (CISE)

Susan Margulies, Assistant Director Directorate for Engineering (ENG)

James Luther Moore, Assistant Director Directorate for STEM Education (EDU)

C. Denise Caldwell, Acting Assistant Director Directorate for Mathematical and Physical Sciences (MPS)

Kendra Sharp, Office Head Office of International Science and Engineering (OISE)

Alicia Knoedler, Office Head Office of Integrated Activities (OIA)

Sylvia M. Butterfield, Acting Assistant Director Directorate for Social, Behavioral and Economic Sciences (SBE)

Erwin Gianchandani, Assistant Director Directorate for Technology, Innovation and Partnerships (TIP)