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Microsoft 365 Life Hacks > Presentations > Implementing The 10-20-30 Rule of PowerPoint

Implementing The 10-20-30 Rule of PowerPoint

If you’re not used to making a PowerPoint presentation , it can be tough to know how long to make it and how to format the slides. On the other side of the coin: you might overthink your presentation and put too much information on too many slides.

With help from the 10-20-30 rule, you can make a PowerPoint presentation that’s engaging and efficient . The guidelines for this rule are as follows:

• No more than 10 slides.
• No longer than 20 minutes.
• No larger than 30-point font.

Let’s look deeper at the 10-20-30 PowerPoint rule, why it’s a good rule to follow and things to do to follow this guideline.

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Don’t use more than 10 slides. A good presenter shouldn’t have to (or want to) lean heavily on their PowerPoint slides. The slides should be a supplement for your presentation, not the headliner. Limiting to 10 slides will ensure that you’re not going over the top with the length of your presentation and keeps it moving. Your slide count should include both your title and conclusion. A presentation that goes on any longer than 10 slides will distract from what you’re saying and starts to feel like an information overload.

Keep your presentation 20 minutes MAX. During a presentation, people start tuning out after about 10 minutes.Limiting your presentation to this length will ensure that your audience will remember much of what you’re saying. If you’re covering a more complex topic and need more time, stick to the 20-minute MAX rule—it’s much easier to schedule your presentation by timing each slide down to about two minutes. That feels like a much more manageable timeframe, doesn’t it?

Don’t use fonts smaller than size 30. A 30-point font is a great minimum size because it ensures that your text is easy to read from a distance. The recommended guideline to make your presentation accessible to those who might be visually impaired is a 24-point font. Upping the size to 30 is a significant difference, and you can be confident that your audience can see what you’ve written. In addition, choose a font that’s easy to read. For years it was recommended that you stick solely to sans-serif fonts with digital media because serifs could blur together, making certain fonts hard to read. High-resolution screens have nearly eliminated this problem, so some serif fonts can be used and are easy to read in PowerPoint presentations.

Tips for sticking to these guidelines. It’s not always easy to cut down your presentation to fit the 30-20-10 rule if you’re presenting a lot of information. Follow these tips while putting together your presentation to make the entire process easier on yourself:

• Limit text to the 6×6 rule. It can feel like there are a lot of rules for making a PowerPoint presentation, but they’re all there to help you make a well-organized and engaging presentation. The 6×6 rule suggests that you don’t use more than six lines or bullet points on each slide and limit each line or bullet point to six words. Following the 6×6 rule helps to ensure that you’re limiting the amount of information on your slides so you can continue to present it rather than have your audience read it.
• Use visuals instead. Visuals like graphics, animated gifs, and videos can help to keep your audience engaged . Including visuals with your presentation will also help you limit the amount of time and content on each slide. A graph or illustration on the right side of your slide limits the amount of space you have on the left side. This can help to minimize the amount of text you have.
• Practice makes perfect. There’s a very cool, free tool called PowerPoint Speaker Coach , which leverages AI to help you nail your presentation. Speaker coach gives you feedback on your pace, pitch, use of filler words, poor grammar, lack of originality, use of sensitive phrases, and more as you rehearse your presentation. You’ll get a Summary Report at the end—with key pieces of feedback to help you become a confident presenter .

Use the 10-20-30 PowerPoint rule and these other tips to keep your presentation simple. Whether you’re a college student presenting a class project or a teen making the case for a new car, following these guidelines will help.

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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5 golden rules of PowerPoint design

april 30, 2024

by Deb Ashby

Wondering how to design the perfect PowerPoint presentation? It's easier than you think–just follow five simple rules to get started:

1. Consider using templates

When building a slide deck, it’s important to maintain consistency throughout. We want to ensure we are using consistent font styles, colors and themes. This can be tricky when designing from scratch, so why not start from a template?

Microsoft Create contains hundreds of pre-made, customizable PowerPoint templates, which means you don’t have to start from scratch and the fonts and colors are already set for you.

Simply choose a template from the gallery, customize it as needed, and you are done!

2. No walls of text

We’ve all seen PowerPoint presentations where slides contain too much text. The human brain struggles to listen and read at the same time. If you are presenting to an audience, keep the text on slides to a minimum.

Consider employing the “5-5-5" rule. No more than 5 lines, no more than 5 words, no more than 5 minutes. Think short and sharp memory joggers instead of rambling paragraphs.

Where possible, consider replacing text with visuals to represent your point. People remember images more than words.

3. Be mindful of colors and fonts

No one wants their audience to leave with a headache after an hour of straining to read slides. We need to ensure that our presentation is easy to read for everyone – even for those in the nosebleed seats at the back! Think about the font you are using. Is it appropriate for the presentation? What about the font size? Can people at the back easily read? What about people with visual impairment? Ensure all text is at least 24pts.

When it comes to color, ensure all slides have good contrast. Dark backgrounds should have light font and vice versa.

4. Use animation sparingly

Animation can really liven up an otherwise flat presentation. However, it should be used thoughtfully and sparingly. Too much of the wrong type of animation with objects flying in and zooming around the screen, while fun, can look confusing and unprofessional.

Animation should be subtle (especially for pitch decks and other formal presentations). With every animation you add, ask yourself, "Is this going to enhance my presentation or distract from it?"

5. Engage your audience

When presenting to an audience, there is usually an awkward time before the presentation begins while the speaker waits for everyone to arrive. During this time, people may start scrolling on their phones or get distracted with work emails, and it can be hard to pull the audience back.

To avoid this issue, work to grab your audience's attention before the presentation even starts. Instead of just having the title slide on the screen, consider creating "kiosk slides." These are a series of slides that contain a combination of interesting things for the audience to look at or engage with. Maybe you have an interesting image? A funny quote or fun facts? Or maybe there is a question you want them to think about prior to the session?

Create these slides and have them automatically cycle round before the presentation starts.

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Microsoft Office vs. Google Docs, Sheets, Slides: Which Is Best?

I don’t trust most smart home devices, but these are my exceptions, these 5 linux commands make reading large files easier, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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The Essential 5 Rules of Effective PowerPoint Presentations

PowerPoint presentations have become a cornerstone of modern communication, whether in the boardroom, the classroom, or the conference hall. When PowerPoint is used effectively, it can elevate your message, making your message engaging, clear, and memorable. There are 5 simple rules to follow to ensure your presentation doesn’t become a dreaded “death by PowerPoint” experience. In this blog, we’ll quickly explore these five essential rules of creating compelling and impactful PowerPoint presentations.

Rule 1: Keep It Simple

One of the cardinal sins in PowerPoint presentations is overcrowding your slides with text, bullet points, and too many visuals. The first rule is to keep it simple. Each slide should have a single, clear message. Use concise language, bullet points, and minimal text to convey your points. Visuals should be clean and uncluttered. Simplicity enhances comprehension and retention.

Rule 2: Visualize Your Data

Data is a critical element in many presentations, but raw numbers can be overwhelming. Rule number two is to visualize your data. Use charts, graphs, and diagrams to represent your data in a visually engaging way. Choose the right type of visualization for your information, ensuring it’s easy to understand at a glance. Well-crafted visuals make your data more accessible and memorable.

Rule 3: Tell a Story

The most compelling presentations are those that tell a story. Rule three is all about storytelling. Structure your presentation like a narrative with a clear beginning, middle, and end. Start with an attention-grabbing introduction, build your narrative with supporting points, and conclude with a memorable takeaway or call to action. A well-structured story captivates your audience and helps them connect with your message.

Rule 4: Design Matters

Effective design is crucial to a successful PowerPoint presentation. Rule four is all about design. Choose a consistent, visually appealing template. Use fonts, colors, and imagery that align with your message and branding. Ensure that text is legible and that visuals are high-quality and relevant. Good design enhances professionalism and keeps your audience engaged.

Rule 5: Practice and Rehearse

No matter how well your slides are designed, the delivery is equally important. Rule five emphasizes practice and rehearsal. Familiarize yourself with the content, so you can present confidently and naturally. Rehearse your timing, transitions, and any interactive elements. Anticipate questions and prepare for them. Practice helps you connect with your audience and come across as a confident, knowledgeable speaker.

Mastering the art of PowerPoint presentations requires following these five fundamental rules: simplicity, data visualization, storytelling, design, and practice. These rules can transform your presentations from dull and forgettable to compelling and impactful. By keeping your slides clear and uncluttered, visually representing data, weaving a narrative, paying attention to design, and practicing your delivery, you can create presentations that inform, engage, and leave a lasting impression on your audience. The next time you create a PowerPoint presentation, remember these rules to ensure your message shines.

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Nov 04 2008

The Golden Rule of PowerPoint Presentations

Among the many presentation guidelines and rules of thumb, there is only one Golden Rule of PowerPoint. (c)iStockphoto/Ayzek

PowerPoint users are constantly seeking ways to improve their presentations and frequently end up clinging to “rules” espoused by various PowerPoint presentation experts . These rules span many areas – from presentation design to delivery. You may have come across some of these rules before either in presentation books or in the form of secondhand advice from a co-worker or manager. Some of these following “rules” may sound familiar:

• Never have more than “X” slides in a presentation
• Never have more than “X” bullet points
• Never use bullet points at all
• Never employ more than “X” words per line
• Always use fonts bigger than “X” points
• Always use photos, not clip art

Many people earnestly want to produce effective business presentations and avoid death-by-PowerPoint situations. As a result, they rigidly follow a variety of rules that appear to work for them. The rigidity in which people follow these rules can become a problem. A rule that works well in certain circumstances may not perform well in others. In addition, presentation experts can contribute to the problem when they fail to carefully preface when their rules apply, or when they do not fully contemplate how a universal, absolute following of their rules may lead to less effective presentations.

At a past job, I encountered a vice president who strictly followed advice from a local presentation coach. I was forced at one point to ensure all of the bullet points were odd-numbered on each slide of a key presentation. On some slides, I had to either cut or combine valid points, or invent artificial points. There may have been some strong empirical evidence behind the original recommendation from this presentation expert, but it was probably intended as a guideline or rule of thumb – not a rigid rule .

In another example, you may have heard of Guy Kawasaki’s 10/20/30 Rule of PowerPoint . He basically promotes having only 10 slides, taking no longer than 20 minutes, and using no fonts smaller than 30 points. Many online writers and bloggers have touted this rule as a bold new standard for PowerPoint presentations. What they fail to mention is that Kawasaki primarily recommended this approach for pitch presentations to venture capitalists . As with any “rule”, there will be occasions where a rule may be very applicable, but in other cases it could be inadequate or ill-advised.

So what is the Golden Rule of PowerPoint?

The Golden Rule is that all PowerPoint presentation rules, principles, and guidelines are secondary to doing what is right for your audience . In other words, no matter what PowerPoint rules or presentation guidelines you choose to follow, you will encounter situations which demand exceptions to those rules . What worked for one audience type, topic, or set of circumstances will not work in all cases. To rephrase the original “Golden Rule” or ethic of reciprocity, it is safe to say “Present unto your audience as you would have them present unto you.”

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Tags: death by PowerPoint , design , golden rule , guidelines , Guy Kawasaki , rules

Comments (5)

5 Responses to “The Golden Rule of PowerPoint Presentations”

[…] blog is full of PowerPoint tricks (shape resizing, custom font, etc.), and also has some theoretical gems and good book reviews. A great deal of […]

Hi ppt ninja,

I totally agree on focusing on the audience. So would it not be prone to less misunderstanding then to say: “Present unto your audience as they would have you present unto them”?

Your statement works too. It might be semantics at this point because I think we’re both on the same page. I would hope that people presenting to me would consider me and my needs as an audience member (how would I have people present to me?). I need to do the same when I present to others.

We’re on both sides of the presentation — facing it and with our back to it. Too often I hear people complain about bad presentations delivered by other people, but when they present they don’t do any better or repeat the same mistakes. That’s my point — “Present unto your audience as you would have them present unto you” — not that I would present what I like to everybody else. Thanks for commenting though as it’s good to clarify my point.

[…] have seen and read various commentaries about slideshow presentations (PowerPoint, Keynote, watchamacallit…). Some people can’t get […]

[…] PowerPoint Rule #1: “… all PowerPoint presentation rules, principles, and guidelines are secondary to doing what is right for your audience.”  […]

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20 Basic PowerPoint Guidelines to Design Effective Presentations in 2024 (+Video)

No matter what kind of presentation you’re working on, make sure it's engaging and also well designed. Otherwise, you run the risk of dealing with death by PowerPoint and nobody wants to see their presentation flop. 

To make sure your presentation is effective , there are a few PowerPoint presentation guidelines you need to follow. In this post, we’ll share those guidelines. We’ll also show you examples of engaging presentation designs so you can save time and make sure your presentation looks polished and professional. 

The Top PowerPoint Guidelines to Design Effective Presentations for 2024 (Video)

Do you want to get started with the best PowerPoint design guidelines quickly? Review the quickstart video:

For evern more PowerPoint design guidelines, study the complete tutorial below.

Guidelines for Planning Your PowerPoint Presentation

Before you start with the design part of your presentation, plan your presentation. Here are a few PowerPoint presentation design guidelines to follow when it comes to planning:

1. Decide on the Presentation Goal

First, decide on the presentation goal. Are you sharing an annual report or creating a pitch deck? Is the goal to increase sales or get the higher-ups onboard with a new marketing tactic?

Whatever the case may be, the presentation goal helps you decide what to include in your presentation and how that information should be presented. It'll also help you with all the other steps involved in creating an effective and engaging presentation. 

2. Create an Outline 

With your presentation goal in mind, create an outline for your presentation. You'll save time in the long run. Plus, you'll be sure that your presentation covers everything you need to cover for your idea or data to be understood. 

3. Think About the Slides You Need to Include

The next step is to think about the slides you need to include in your presentation. For example, if you’re creating a pitch deck for potential investors, sharing information about your company on an About or Team slide is a must. 

But if you’re creating an internal presentation to share your sales report, including those slides would be a waste of time. Instead, your presentation should focus on numbers and data as well as individual product or product line performance. 

4. Decide on Visuals

Your planning stage should account for visuals that'll help back up your story. This can include photos, icons, charts, infographic elements, graphs, tables, and anything else you need to make your data more visually appealing. Envato Elements is a great source for a wide variety of design assets .

Once you’ve decided on the visuals you want, gather them all in one place so you can easily locate them. Don’t forget that you can create charts and graphs from your Excel data if needed. Be sure to gather those spreadsheets as well. 

5. Establish Your Call to Action

Finally, decide what’s the next step your audience should take once you’re done delivering your presentation. Should they email you or call you to set up an appointment? Do they need to send over information? 

Make sure your last slide includes your call to action along with specific instructions on what to do.

PowerPoint Presentation Design Guidelines

Once you've get your presentation planned out, it’s time to tackle the design part of creating a presentation . When designing your presentation, keep the following guidelines in mind: 

1. Keep the Text to a Minimum

When it comes to your presentation, PowerPoint should assist you in delivering the presentation. It shouldn't be the main source of information. Less is more, so keep the text to a minimum. 

Stick to one main idea per slide and limit yourself to using no more than three bullet points per slide. This will help keep your audience engaged and not zoned out. 

2. Use Large Font Sizes

Another thing to keep in mind is that not everybody in your audience will be close to the slides. Make sure to use larger font sizes. Consider using 40 pts for headings and going no smaller than 28 pts for the content text.

3. Make Sure Fonts Are Readable

While we’re on the topic of fonts, avoid using script or decorative fonts. They're hard to read. Stick to sans-serif fonts for body text. To emphasize your headings, use a readable serif font. 

4. Use Color Sparingly

Color can make your presentation more visually appealing. But that doesn’t mean you've got to color every slide differently or use different colors for your fonts. If you’re presenting in a dark room, consider using a dark background for the slide paired with a light color for the text. It'll make it easier for your audience to follow along. 

Avoid using light text on light background or clashing colors. They'll distract your audience. 

5. Enhance the Data With Charts and Graphs

We mentioned earlier you need to decide on the visuals you'll use in your presentation. Using charts and graphs is a great way to make abstract data easier to understand. So, don’t shy away from using them. 

6. Design for Wide Screen Formats

Keep in mind that most projector screens are optimized for widescreen 16:9 ratio. As such, design your presentation following those PowerPoint presentation guidelines. If you design your presentation in 4:3 ratio, your presentation will still work. But some parts of your slides might get cut off or not display properly. 

7. Be Consistent With Style Settings

Another important bit of PowerPoint design guidelines is to keep your design style consistent across all slides. This will reinforce your brand image as well as ensure that the entire presentation is visually appealing.

8. Use Animations Sparingly

There's nothing wrong with using subtle animations or slide transitions to keep things interesting. But, avoid animating every single word or slide as this will make your presentation look amateurish and unprofessional. 

9. Proofread Everything

Be sure to proofread each slide to make sure there are no embarrassing typos. If you’re mentioning other associates or colleagues in your presentation, make sure their names are spelled correctly to avoid any awkward moments. Ask another person to go through your presentation and make sure it’s error-free.

10. Consider Using a Template

Our last guideline for making an effective PowerPoint presentation is to consider using a premade PowerPoint template . A premade template will have a professional design. It'll also have all the slides you'll need: from section break slides, company and team slides to charts, galleries, and more. This will save you a lot of time in the design stage and ensure that your presentation looks polished. 

Presentation Guidelines for Delivering Your PowerPoint

Now that your presentation is designed, the last thing you need to do is deliver it. Here are a few PowerPoint presentation guidelines to follow for delivering your PowerPoint presentation :

1. Do a Practice Run

Before the actual presentation day, do a practice run. This will help you memorize the contents of your presentation, not to mention it'll help you build up the necessary confidence.

2. Test the Equipment

Show up early before the presentation and test the equipment. The last thing you want is tech difficulties or malfunctions that'll delay the start of your presentation. 

3. Maintain Eye Contact

Throughout your presentation, maintain eye contact with your audience. This will make them feel like you’re talking to them. Plus, it'll help keep them engaged and interested instead of losing interest. 

4. Ask Questions During Your Presentation

Ask your audience questions during the presentation. Get them involved or ask if they've got any questions that need to be clarified. Getting your audience involved is a great tactic for making your entire presentation feel more engaging. It also allows your audience to feel like they're active participants instead of being bombarded with data.

5. Don’t Read the Slides

The last bit of PowerPoint guidance we've got for you is to avoid reading the slides. If you read the slides you’ll not only bore your audience, but you’ll also come off as disinterested in your own presentation. This will make your audience disengage and forget your presentation as soon as it’s over.

Best PowerPoint Presentation Template Examples

Following the basic PowerPoint guidelines outlined above is a great way to ensure your presentation has an engaging design and is easy to follow. But there's no doubt that designing an entire presentation from scratch is a time-consuming task. That’s why using a premade PowerPoint presentation template is a great alternative. 

You can find thousands of beautifully designed PowerPoint templates over on Envato Elements. If you buy design templates on a regular basis, Envato Elements is a logical choice. You get access to unlimited PowerPoint and other design templates for one low monthly price.  

Look at some of our top presentation templates from Envato Elements: 

1. Galaxi PowerPoint Presentation Template

The Galaxi PowerPoint template has a clean and modern design. It’s versatile enough to use for all kinds of presentations and comes with five premade color schemes. The template comes with 30 premade slides based on master slides, image placeholders, and editable shapes. 

2. Buizi PowerPoint Presentation

The Buizi is another minimal presentation template for PowerPoint with a versatile design. This template is a great choice for portfolio presentations and comes with 30 total slides, all based on master slides. You’ll also find custom vector icons and fully editable shapes. 

3. Aiony Creative PowerPoint Template

If you’re looking for a more creative solution, the Aiony template is a great choice. It’s very photo heavy. This is perfect for any presentation that relies heavily on images and photos. You’ll get a total of 50 slides and drag and drop image placeholders for easy editing. 

4. Agio PowerPoint Presentation Template

The Agio template is best suited for corporate presentations. It's got an elegant look and feel. Customize colors and fonts to your liking. 

Easily add photos using the image placeholders. You’ll get a total of 630 presentation slides designed in full HD resolution. 

5. Over PowerPoint Presentation Template

The Over PowerPoint presentation template is a multipurpose PowerPoint template. Use it for corporate presentations as well as for pitch decks and webinars. The template comes with 32 slides designed in both standard and HD resolution. 

Envato Elements is a great choice if you need design templates on a regular basis.

Find More PowerPoint Template

And if you want to see more beautiful PowerPoint templates from both Envato Elements, check out the following articles: 

Envato Elements: Design Without Limits

Envato Elements has a compelling offer.  For a low monthly price, you get access to thousands of unlimited use PowerPoint templates, web templates, stock photos, fonts, and more. 

What’s more, you can download as many templates as you want and customize them to your needs. Sign up for Envato Elements and start downloading PowerPoint templates today.

Design a Stellar Presentation With the Help of PowerPoint Presentation Guidelines

Designing a stellar presentation might seem daunting. But once you’re familiar with and follow the basic PowerPoint guidelines for creating effective PowerPoint presentations, the task becomes easier. 

To save time while you’re designing your presentation, use one of our top PowerPoint presentation templates from Envato Elements. Why not get started today?

Editorial Note: This post has been updated with contributions from Brenda Barron . A video has been added by Nathan Umoh . Brenda and Nathan are freelance instructors for Envato Tuts+. 

Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off?

If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated.

Review these tips on making your next PowerPoint presentation more engaging:

Don’t read your presentation straight from the slides

Follow the 5/5/5 rule, don’t forget your audience, choose readable colors and fonts, don’t overload your presentation with animations, use animations sparingly to enhance your presentation.

Keep these tips in mind the next time you create a PowerPoint presentation— your audience will thank you.

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud.

Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text.

Engage your audience by sharing the details out loud.

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point.

Some experts suggest using the 5/5/5 rule :

• no more than five words per line of text,
• five lines of text per slide, or
• five text-heavy slides in a row.

Who will be watching your PowerPoint presentation?

The same goofy effects and funny clip art

• that would entertain a classroom full of middle-school students
• might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but

• if you use it inappropriately your audience might think you don’t know what you’re doing.

Know your audience, and tailor your presentation to their tastes and expectations.

Your text should be easy to read and pleasant to look at.

Large, simple fonts and theme colors are always your best bet.

The best fonts and colors can vary depending on your PowerPoint presentation setting.

Presenting in a large room?

• Make your text larger than usual so people in the back can read it.

Presenting with the lights on?

• Dark text on a light background is your best bet for visibility.

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your PowerPoint presentation, ask yourself:

• Would this moment in the presentation be equally strong without an added effect?
• Does it unnecessarily delay information?

If the answer to either question is yes—or even maybe—leave out the effect.

Don’t take the last tip to mean you should avoid animations and other effects entirely.

When used sparingly, subtle effects and animations can add to your PowerPoint presentation.

For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

By GCFGlobal

PowerPoint 101: The Ultimate Guide for Beginners

Are you struggling with PowerPoint? You need a quick design in PowerPoint but don't know where to start? Don't worry, you have nothing to be ashamed of.

In this article, we're going to refresh the most important PowerPoint basics so you can take advantage of this Microsoft software and create high-impact presentations at any time!

Millions of users worldwide use Microsoft 365 services , making PowerPoint the presentation design software with the highest market share. And with good reason! PowerPoint's features stand out for its usability and originality . We can tell you that PowerPoint is pretty intuitive software, and it's a great option to choose when working with presentations on a daily basis. So, are you ready for a quick PowerPoint 101 class?

Let ' s see what you ' re going to learn today with this PowerPoint Guide :

What is PowerPoint?

What are the best uses of powerpoint, powerpoint basics: what are the components of powerpoint workspace, mastering powerpoint: what are the main features of powerpoint, what are powerpoint templates and where to find them, time to practice how to make a presentation in powerpoint.

Microsoft PowerPoint is a presentation design software that is part of Microsoft 365 . This software allows you to design presentations by combining text, images, graphics, video, and animation on slides in a simple and intuitive way.

Over time, PowerPoint has evolved and improved its accessibility to users. For this reason, it has been adapted to the main operating systems and modalities:

• PowerPoint Online

Additionally, you can use Word and Excel in this online version. That way, you'll be able to make real-time changes in the cloud without fearing losing your files. Sounds great, right?

PowerPoint has a versatile range of uses. Here's a list of the different tasks you can complete with this presentation design software:

• Business presentations or Pitch decks.
• Marketing, Sales and HR plans.
• Project briefs and timelines.
• Inductions to new employees.
• Seminars and educational classes.
• Professional portfolio of photos or designs.
• Presentations of a research summary.
• Presentations for special occasions.

These are just a few examples of the multiple possibilities this Microsoft software offers. Your imagination is the only limit!

Stay tuned as we continue with this PowerPoint 101 Guide...

In order to deeply understand this presentation design software, you need to recognize its main components. Now it's time to learn about the PowerPoint basics!

A quick note before going any further: when opening PowerPoint, some of the commands in the ribbons will look grayish and won't be highlighted when you hover the mouse over them.

This happens since some commands need to be selected in order to function. For example, if you want to change the color of a text, you first need to select it.

That being said, let's start with this Guide for PowerPoint beginners:

PowerPoint Main Window

The first aspect to learn is PowerPoint Main Window. To facilitate the explanation, we've organized its main elements with numbers from 1 to 10:

Based on that, the main components of PowerPoint window are the following:

1. Quick Access Toolbar: allows you to customize commands to have them at hand. You only have to select it and go to "More commands."

2. Title Bar: shows you the name of your file and other "Suggested options" like Slide Master View . These options will vary depending on the use you give to the commands.

3. File Tab: you will see the Home Menu (PowerPoint backstage) by selecting it. There, you can create a new presentation, save it, print it, export it, and many other options.

4. The Ribbon: it's where PowerPoint tabs and tools are. These tools can also be called "commands" or “features.”

5. More Button or Down Arrow: these arrows allow you to view more tools or layout options in PowerPoint.

6. Slides Pane: shows your slides in thumbnail size. By right-clicking, you can access additional options for customizing each slide. Perfect for PowerPoint beginners!

7. Slide: PowerPoint's blank canvas and the frame to be seen when presenting the file.

8. Placeholders: they are dotted boxes that will store your content.

9. Status Bar: allows you to view the slide number, grammatical errors, speaker notes, and the comments on your file.

10. Zoom: allows you to enlarge or minimize your PowerPoint workspace. The range goes from 10 to 400%.

PowerPoint Tabs

The PowerPoint tabs are the control desk of your presentation . Since PowerPoint's features are too many, they're organized in tabs.

You can come and go between tabs as you need. Once you click on a tab, it will open its ribbon, and there, you'll be able to see all the tools related to that particular category.

This PowerPoint tutorial for beginners will give you an overview of all PowerPoint tabs . Pay attention to the following list:

• Transitions Tab
• Animations Tab
• Slide Show Tab
• Recording Tab

1. Home Tab

The Home tab is the most common tab of PowerPoint. This is the tab you'll probably use the most if you're designing a presentation deck from scratch.

It allows you to add new slides and change the text characteristics : font, size, boldness, underlining, alignment, etc. If you've ever used Microsoft Word, these features will be familiar to you.

Also, you will find commands to edit the characteristics of the geometric shapes you insert. This includes: fill color, line color, sharpe effects, among others.

2. Insert Tab

The Insert tab is exactly what its name says it is. In this ribbon, you'll find all the options concerning adding a new element to your PowerPoint presentation .

You can insert a picture, some geometric shapes, icons, WordArt graphics, among others. We can tell you that this tab is really helpful for PowerPoint beginners!

For example, if you have a lot of data in PowerPoint , you could add a chart or diagram to show your information in a more visual way. Also, you can embed videos or music into PowerPoint really easily.

• PowerPoint tip for beginners: To be able to write text on your slides, you need a text box. So, if you're designing your presentation from scratch, remember to go first to the Insert tab and add a text box to start writing.

3. Design Tab

If you are one of those people who enjoy choosing the design of a PowerPoint presentation, this tab will be your favorite.

The Design tab offers a wide range of premade designs , allowing you to get more polished slides. Even better, if you explore its ribbon, you can adjust the color palette and change the overall style of your PowerPoint deck.

The PowerPoint interface, as this basic PowerPoint Tutorial, is really intuitive. We believe that you won't have any problem with this tab!

4. Transitions Tab

Using transitions in PowerPoint is a dynamic way to move from one slide to the next during a presentation. This feature is PowerPoint's stamp, so don ' t miss it!

Some PowerPoint transitions are really classic, like wiping the old slide to present the new one. Others are somewhat over the top, like the “Vortex” or the “Airplane” effect.

If you click on each kind of transition, you'll see a preview on how it would look when presenting. Really cool, right?

5. Animations Tab

In case you want to add special effects for certain elements in your slides , the Animations tab in PowerPoint will interest you.

Like the Transitions tab, you will find various animation effects in this ribbon. It's a matter of trying and choosing the best one according to your needs!

6. Slide Show Tab

As its name says, the Slide Show tab is about presenting your slides . We really like that it gives you several options to show up your presentation!

Considering that you're a PowerPoint beginner, you're not likely to use the Slide Show tab very much.

But if you're curious about this command, you must read our article: How to Make a PowerPoint Slideshow that Runs Automatically?

7. Review Tab

The Review tab is not often used by PowerPoint beginners either.

However, if your job is related to writing or if you work at an international company, this tool can be extremely useful!

With this tab, you can check the slide's spelling, translate the text in real-time, and add comments to your slides . This last function can be helpful to give feedback to a colleague.

8. View Tab

This View tab allows you to change the view of your PowerPoint slides and make handouts from them, among other things.

As you can see, the majority of its commands are really specific. So you won't have any issues while designing, test and see!

In this section, our favorite command for PowerPoint beginners is Slide Master . Explore more about this tool in our guide!

9. Recording Tab

In the last versions of this design presentation software, PowerPoint added the Recording tab. As its name says, it allows you to record all your presentation slides .

This ribbon has advanced commands, so the most common action for a PowerPoint beginner is to take a screenshot or record the screen sequentially .

10. Help Tab

Finally, there is the Help tab. If you have any problem or question concerning how to use PowerPoint, you may go here to look for a solution.

In the latest versions, Windows has added a “Show Training” option. You can click this command to practice the PowerPoint basics since it will download training templates.

As a beginner in PowerPoint, you must recognize the objective of each PowerPoint tab to be able to master the software . But, in order to conduct an outstanding presentation deck, you also need to dominate its most important features. Let's see some of them in the next section!

If you feel ready to delve deeper into PowerPoint's tools, this section is for you.

As you may know , 24Slides specializes in creating outstanding presentations for any Design Project . So, we asked one of our experts about her favorite PowerPoint features, and we want to share them all with you!

Carmen Navarrete , Graphic Designer at 24Slides, highlighted the following features that will make your presentations stand out from the crowd:

PowerPoint Feature #1: Crop to Shape

This first PowerPoint feature is simple but effective!

Let's see how to use it:

• First, choose an image you want to cut and insert it into your workspace.
• Once inserted, select it with the mouse.
• Go to the "Picture Format" tab.
• Press the arrow of the "Crop" button (right side of the screen).
• Select "Crop to Shape."
• Choose your favorite shape and customize your PowerPoint presentation!

PowerPoint Feature #2: Merge Shapes

If you don't like any figure enough, you can create one from scratch!

This is possible thanks to the "Merge Shapes" option. Follow these steps to unleash your creativity:

• First choose an image you want to cut.
• Check the list of PowerPoint shapes (Insert tab > Shapes).
• Choose two or three figures you want to merge (they can be the same figure).
• Select the figures you are going to merge (see the image).
• Once selected, go to the "Shape Format" tab.
• Press the "Merge Shapes" option and the type of merge you want (test and choose!).

• A new figure will appear, and you must fill it with the image from the first step.
• Stay on the Shape Format tab and go to "Shape Fill" (button in the middle of the ribbon).
• Select "Picture Fill" and browse for your image.
• Select the image to fill your new figure, and that's it!

• PowerPoint tip for beginners: When your merged figure is ready, paste the image to the background of your slide to achieve a better result. This way, you can use your image as a canvas and see if both elements fit well.

PowerPoint Feature #3: Insert Icons

This PowerPoint feature is quite easy to follow for PowerPoint beginners!

Just follow these steps:

• Go to the Insert tab.
• Select the "Icons" option.
• A Microsoft 365 library will open, where you can search for the required icon.
• Now, you must insert it into your presentation and adapt it to your design.
• If you have an active Microsoft 365 subscription, you'll have access to a larger number of icons in PowerPoint.

• PowerPoint tip for beginners: If you want to learn more about icons in PowerPoint, read our article on How to Use Icons to Make Amazing PowerPoint Presentations .

PowerPoint Feature #4: Insert SmartArt

PowerPoint's SmartArt is one of the most popular and accessible tools to dominate while learning about PowerPoint basics.

To use it in your slide deck, you must:

• Select SmartArt.
• See all SmartArt categories and choose your favorite based on your needs.
• Add the text you have prepared and adapt it to your presentation.

We want to give you some ideas to master this SmartArt tool in PowerPoint: you can make timelines , flowcharts , and even a Venn diagram in just a few seconds. Try and see!

PowerPoint Feature #5: Remove Background

If you don't know how to use Photoshop and want to remove the background from an image, in this PowerPoint 101 Guide, we show you how:

• First choose the image you want to remove the background from.
• Insert the image in the PowerPoint workspace.
• Select the image and go to the "Picture Format" tab.
• Select "Remove Background" (first option on the left).
• You can keep and remove parts of the image with the first two tools of the ribbon (see image).
• Keep in mind that all the sections highlighted in purple will be deleted.

• We recommend zooming in to keep or remove parts of the image with more detail.
• Once you're done, press the "Keep Changes" button.
• Finally, adapt the new image to your PowerPoint presentation.

• PowerPoint tip for beginners: Choose a high-contrast photo or image for best results. In other words, the outline of the person or object you want to cut out must have clear edges and cannot blend with the image's background color.

PowerPoint Feature #6: Add Speaker Notes

The latest PowerPoint feature is a command you can use to prepare your speech before presenting to an audience.

Learning how to add speaker notes in PowerPoint is simple:

• Select the slide that needs some notes.
• Usually, there is a footer below the slide, but if not, you will have to activate it.
• Go to the View tab and select "Notes."
• The Speaker Notes section will appear, and you can add whatever you want!

• PowerPoint tip for beginners: In case you want to practice your entire presentation and have a lot of notes, go to the View tab and select "Notes Page" (fourth command). You'll be able to see all your Speaker Notes faster!

PowerPoint Feature #7: PowerPoint Translator

If you've ever wondered how to translate your PowerPoint Slides, we'll explain the step by step here:

• Go to the Review tab.
• Select the text you want to translate.
• Press the “Translate” button.
• A panel will open on the right side of the screen.
• Choose the language you need and you'll see the translation in real-time.
• If you press Insert, the text will change to the new translation!

PowerPoint Feature #8: Screen Recording

The process of recording your screen in PowerPoint is straightforward and intuitive. Let's see:

• Go to the “Record” or “Recording” tab.
• Press the "Record Slide Show" button or the “From Beginning” button (depending on your PPT version).
• A new window will open.
• Select the red record button and start recording!
• When you're done, select “Export.”
• By default, the video will be 1080p. If you want to lower the video quality, go to "Customize export."
• Name the video, save it to a folder and that's it!

As you may have noticed, this software has endless PowerPoint design options for beginners. We encourage you to try and test each functionality!

However, we're clear that PowerPoint has different features, so it can be hard to know where to start. That's why understanding PowerPoint basics is crucial if you truly want to master this software!

Our PowerPoint 101 Guide continues; stay tuned to discover more great stuff about this Microsoft software. Keep reading!

A PowerPoint template is a pre-made design that you can use for your own means, and that will save you a lot of time!

Templates in PowerPoint are a great resource for designing since all the structure is already done, and you only have to update the content . We can tell you they're the perfect resource for PowerPoint beginners!

They can be incredibly specific. For example, there are templates for a SWOT analysis or a complete Marketing report. Otherwise, templates can also be very general, with several slides with a similar design.

If you struggle with the artistic part of designing presentations, downloading PowerPoint templates will be a life changer!

How to download PowerPoint templates for free?

If you didn't know, 24Slides has an extensive repository of PowerPoint templates. But how to obtain them? It's really simple:

• First, create an account on our Free Templates Website with the button “Register” (that way, you can download everything without problems!).
• Think about the graphics you need and the ideal structure for your presentation deck (you can also change the color palette later!).
• Download it in PowerPoint format (if you prefer it in Google Slides format, you'll also find this type in our repository).
• Edit and change everything you need for your PowerPoint presentation!

24Slides Designers specialize in business and corporate PowerPoints, but you'll also find other types of templates on our website: Data templates, Timelines, Roadmaps, Matrixes, Diagrams, and more.

Keep in mind that a well-designed PowerPoint deck helps you communicate stronger messages to your audience . Don't waste this opportunity to make your presentation shine!

If you want to learn more about how to master PowerPoint, do not miss the last section. We'll show you some PowerPoint basics from the software itself!

A PowerPoint 101 Guide wouldn't be that useful with no examples. So, if you enjoy the step-by-step guides, this section is for you.

Below, we'll show you how to make a simple PowerPoint presentation. But first, here are some tips to be more efficient in the process:

• Be clear about what type of presentation you're going to create (is it corporate, playful, or more creative?).
• Make a draft with the most important information you need to add and, thus, generate a good structure in your presentation .
• Get inspired by examples on the internet , but adapt them to your needs and audience.
• If you will create a business presentation, keep in mind your brand identity .
• Make sure your PowerPoint works , you may need to update to the latest version or pay for the subscription.

Step 1: Make a draft to structure your presentation

As we said before, writing a draft or script of your content will be vital to start on the right foot as a PowerPoint beginner.

This advice is so important that we choose it as the first step to learning how to make a PowerPoint presentation. Remember: Planning is key!

Regarding the process of planning, we share some good practices:

• If your presentation will be very long , write down all subtitles and content in a Word document. This will help you organize your ideas and give a correct sequence to your narrative. In addition to avoiding redundancies in the message you want to communicate.
• If your presentation will use many visual resources , we recommend choosing high-quality images. This will help you have a starting graphic base. Some good free image repositories are Freepick , Unsplash , and Adobe Stock .
• If your presentation is based on data , have all your results summarized or your most relevant conclusions at hand. The idea of making a PowerPoint presentation is to show your information in the simplest way possible for your audience.

Step 2: Create a new document in PowerPoint

Once you check that all the functions are working fine with the software, please open it and go to the File tab. If you've ever used Word or Excel, you'll probably find this Home Menu familiar.

In short, this is the main page of PowerPoint, where you can create a new presentation or open an older one. Let's see:

In order to follow this part of our PowerPoint Tutorial correctly, take into consideration the following points:

• On the lower side of the screen, you'll find your recently opened PowerPoint files. This option is great for saving some time.
• If you don't find the presentation you're looking for, click on the “Open” option at the left bar and find older files.
• Don't forget to save your presentation with a relatable name so you won't lose sight of it!

Step 3: Choose the perfect design for your presentation

With your information ready in a draft, it's time to choose the design of your PowerPoint slide deck. You must imagine that the available design options are endless!

For practical reasons, you have three options regarding the design:

• Start a design from scratch (very difficult for a PowerPoint beginner).
• Choose an established PowerPoint design or layout.
• Download a PowerPoint template and modify some details.

Don't worry if you don't know how to continue! In this PowerPoint 101 class, we're going to explain step by step the second option:

How do you set a default design in PowerPoint?

• First, go to the Design tab.
• Open the list of options by clicking on the third arrow.
• Choose the design you like the most for your PowerPoint presentation.

If you want to explore more PowerPoint designs, there is a way to research online. For that, you only need to:

• Go to the File tab (first tab, next to the Home tab).
• Select "More themes" (see image).

• Use the search engine and write the keyword you want (it can be related to your business or it can be a color).
• Check the list of PowerPoint themes and choose your favorite.
• Wait a few minutes while it loads and keep designing in PowerPoint!

How do you change the layout of one slide in PowerPoint?

In this PowerPoint 101 Guide, you will also learn how to configure the layout of each slide.

Keep in mind that to have a high-impact presentation, you must adapt your slides' design to the type of content you'll add. And using layouts is perfect for this purpose.

To change the layout type in PowerPoint, follow these steps:

• Right-click on the slide you want to change.
• Select the "Layout" option.
• You will find more than ten layout models.
• Choose the one that best suits your content.
• Repeat these steps for each slide (if you wish or require).

How do you customize your slides in PowerPoint?

The design process in this PowerPoint 101 Guide doesn't stop there.

You also can customize your presentation's color palette , font style, background format , and graphics effects .

Just go to:

• Design tab > Variants.
• Select Colors, Fonts, Effects or Background Styles (as you need).
• If you're inspired and want to create your own background in PowerPoint, select Background Styles > Format Background.
• Finally, custom your slides as you want!

Step 4: Add all your information to your presentation

Now, it's time to add all your information to your slides. If your script is long, take your time to copy each part of it.

In this PowerPoint Tutorial, we're going to show how our design is going so far. We design at your side!

Step 5: Add transitions or animations to your presentation

The stamp of PowerPoint is its transitions and animations! Naturally, our PowerPoint 101 has considered these essential commands.

If you want to add them to your presentation and make your speech more fluid, follow these steps:

• Go to the tabs section of PowerPoint.
• Select "Transitions" or "Animations" and try your favorite effects.
• Remember that if you select Transitions, these will modify the entire slide, while Animations can be added to each element individually.

When choosing one Animation, you can eliminate it if you aren't 100% convinced. You only need to:

• Select the Animation number that appears on the corner.
• Press the "Delete" or "Backspace" button on your keyboard.
• Choose another Animation in PowerPoint if you want!

This “PowerPoint for dummies” is full of tips and tricks! So here is one more: Don't overuse transitions or animations in PowerPoint ; they can make your presentation slower and unprofessional . Use this tool in a subtle way!

Step 6: Refine the final details

As always, every final product must be reviewed. Especially if you're learning the PowerPoint fundamentals with us.

We recommend reviewing each slide of your PowerPoint presentation one final time. In this process, you will be able to:

• Add icons if your presentation requires it.
• Change any image or illustration if they don't convince you.
• Change transitions or animations.
• Customize your presentation's color palette .
• Proofread your slides' text or add more information.
• Add speaker notes to your presentation.

Step 7: Slideshow your presentation

When your presentation is finished, it's essential to know how to make a PowerPoint slideshow. This way, you can see your slides from the exact same perspective your audience will see them.

To slideshow your presentation in PowerPoint, follow these simple steps for PowerPoint beginners:

• Position yourself on your first slide.
• Go to the bottom right of the software.
• Select the "Slide Show" button (see image).
• Have a look of your presentation by clicking on each slide or pressing the right arrow on your keyboard.
• To go out from the Slide Show mode, you have to press the ESC key.

Now you can present your slides like an expert!

When you master this presentation design software, you'll be able to create amazing things in PowerPoint : infographics, diagrams, charts, pitch decks, business cards, calendars, you name it!

This was our PowerPoint Guide for beginners. We hope that our compilation today will be useful for conducting more professional presentations in the future and, why not, achieve all your goals!

Don't forget to share this PowerPoint 101 Guide with your co-workers or whoever you want!

Want to boost your beginner PowerPoint skills? Check out this content:

• How to Work with Multiple Images in PowerPoint
• How to Add a Timer to Your Powerpoint Presentations
• PowerPoint Charts, Graphs, & Tables Made Easy | Tips & Tricks
• How To Use PowerPoint Design Ideas - All Questions Answered!
• 36 Fun Icebreakers for Your Next Presentation
• The Cost of PowerPoint Presentations: Discover the hidden expenses you might overlook!

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Home Blog Presentation Ideas Understanding the 10/20/30 Rule of PowerPoint Presentations

Understanding the 10/20/30 Rule of PowerPoint Presentations

Imagine sitting through a seemingly never-ending presentation. The speaker rambled on, reading from text-heavy slides, using a tiny font that strained your eyes, and failing to connect with the audience. As the minutes ticked by, you found yourself daydreaming and eagerly awaiting the end of the ordeal.

If you have been in this situation, then you know what to do if you were in the presenter’s shoes – make your presentations concise. But how do you even start?

You can follow several techniques when preparing your deck and your presentation as a whole. One of them is the 10/20/30 rule of PowerPoint , a presentation rule championed by Guy Kawasaki – a former Apple employee and a marketing specialist.

Table of Contents

What Is the 10/20/30 Rule of PowerPoint Presentations?

Applying guy kawasaki’s 10 slide template in any presentation, the 20 minutes rule, the 30-point font rule, the benefits of using the 10/20/30 rule, tips for applying the 10/20/30 rule to your presentation.

The idea of the 10/20/30 rule is easy to understand, which is summed up in three points.

• Your presentation should consist of no more than 10 slides .
• Your presentation should last no longer than 20 minutes .
• The text on each slide should be no lower than 30 points in size .

Guy Kawasaki’s 10-20-30 rule for slideshows emphasizes brevity, focus, and visual appeal to keep your audience engaged and deliver your message effectively.

Let’s examine each rule and explore how to apply it to your presentations.

The 10 Slides Rule

Kawasaki argues that a typical person can only take 10 concepts in one sitting. Therefore, according to him, a presentation should only consist of 10 slides, each serving a specific purpose and conveying a distinct concept.

This insight underscores the importance of concise, focused presentations that prioritize key messages and avoid overwhelming the audience with too much information.

If you are a business presenter struggling to develop a pitch deck , Kawasaki suggests a 10-slide PowerPoint template that includes what venture capitalists like him care about.

• Title – Includes the business name, the presenter’s name, contacts, etc.
• Problem/Opportunity – Highlights pain points or unmet needs of customers you aim to solve.
• Value Proposition – Articulates the value or benefits of your product or service.
• Underlying Magic – Explains the key technology that goes into your product or service offers.
• Business Model – Describes how you plan to generate revenue.
• Go-to-Market Plan – Outlines your strategy for bringing your product or service to market, e.g., marketing and sales plan .
• Competitive Analysis – Explains how your business is positioned to compete and capture market share.
• Management Team – Highlights your management team’s skills, experience, and expertise that will drive the success of your business.
• Financial Projections and Key Metrics – Highlights your business’s financial viability and potential profitability.
• Current Status, Accomplishments to Date, Timeline, and Use of Funds – Provides an overview of your current business status, any accomplishments or milestones achieved to date, the timeline for future milestones, and how you plan to use the funds you seek.

The 10 rule slide was specifically designed for startup and business presentations , focusing on pitching a business idea or concept to potential investors . However, it can also be a useful framework for other types of presentations that don’t deal with selling a service or product.

For example, if you are a lecturer, you can emulate Kawasaki’s PowerPoint template layout and reduce your presentation to 10 slides. Some slides might not be relevant to the nature of your topic, so replace them with one that works for your presentation. Using PPT templates helps you focus on the graphical aspect so you can articulate the content to fit into exactly 10 slides (while preserving the same aesthetic).

Let’s say you are a mindfulness expert talking about the benefits of meditation. The first three slides of Kawazaki’s workflow may be applied as you’ll need to establish your audience’s pain points and your solution.

However, you may need to modify the remaining slides as you’re not seeking to make a sale or raise funding. You may use them instead to discuss the main content of your presentation – in this case, the benefits of meditation. The last two slides may contain your conclusions and call to action, respectively.

Now, off to the second part of the 10/20/30 presentation rule.

According to Kawasaki, you only have 20 minutes to present your 10 slides – the time needed before your audience’s attention starts declining. He believes it is long enough to convey a meaningful message but short enough to maintain the audience’s attention span.

This is exactly why most TED Talks or The Big Bang Theory episodes would only last for approximately 18 minutes. 

While giving longer presentations is possible, longer presentations may be more difficult to maintain audience engagement and attention.

Kawasaki’s final rule pertains to the font size that presenters can use. This rule suggests that presenters should use a font size of at least 30 points for all text in their slides , including titles, headings, and body text.

When creating presentations, it is common to jam each slide with text and information. This poses two possible problems:

• First, it may take your audience’s attention from you as they may end up reading your whole presentation and stop listening to you. 
• Second, including too much information can make your presentation overwhelming and difficult to follow.

Using a larger font size, you must include only the key points of your presentation slides. This prevents your audience from getting ahead of you and keeps them listening to you speak. By applying this rule, you are also ensuring your content is understandable for people with visual impairments. We highly recommend you check concepts from W3C.org on how to make events accessible, as some of these rules can benefit your audience.

Presenters often ask themselves whether is worth applying a new framework for their presentation design and delivery. The reality is that the 10/20/30 Rule of PowerPoint Presentations is one of the most effective methods to build your presentation skills . In the list below, we expose the main benefits of this framework for presenters.

Concise and Focused Presentation

With a limited number of slides and a strict time limit, the 10/20/30 encourages you to choose the most relevant content and eliminate unnecessary information carefully. This avoids overwhelming your audience with too much information and ensures your key message is clear and memorable.

Improved Audience Engagement

This rule encourages presenters to focus on delivering a clear message rather than overwhelming the audience with flashy visuals. With fewer slides and a shorter duration, you are likelier to hold your audience’s attention throughout the presentation. This also allows you to address questions from the audience, leading to better interaction and a productive meeting.

Increased Chance of Success

Whether pitching to investors or selling a product, a concise and focused presentation can significantly increase your chances of success. The 10/20/30 rule helps you effectively communicate your value proposition and address potential concerns. This makes your presentation more persuasive and memorable, increasing the likelihood of securing funding or closing a sale.

Time Management

The more senior the person you present to, the lesser time you got to make your case and convey your message. Following the 10/20/30 encourages you to be mindful of the time and deliver your presentation within the allocated timeframe. It also allows you to show respect for your audience’s time.

1. Present One Idea Per Slide

Following Kawasaki’s rule on creating your PowerPoint presentation, identify the key points you want to convey to your audience and allocate one slide for each.

Presenting one idea per slide can help your audience stay focused on the topic at hand.  It makes it easier for them to understand and remember your message, as it reduces the amount of information they have to process at once. When there’s too much information on a slide, it can be overwhelming and distracting, making it difficult for your audience to stay engaged and attentive.

Presenting one idea per slide can also help you control the flow of information and ensure that you cover all of your main points.

2. Keep Your Slides Simple

As mentioned earlier, the 10/20/30 rule emphasizes simplicity. Keep your slides simple and avoid flashy design elements that may distract your audience.

Use a consistent color scheme , font style, and layout throughout your presentation. This will help your audience follow along and focus on your message.

3. Balance Text and Visuals

Visuals like images, charts, graphs, videos, and diagrams can help break up text-heavy slides and make your presentation more interesting and memorable. However, relying solely on images can also be ineffective and lead to confusion or disengagement.

When using visuals in your slides, it’s important to balance text and images. Text can provide important context and details, while images can help illustrate key points and make your presentation visually appealing.

Let’s say you want to inform your audience of your company’s marketing plan . Using a rising spiral template is an excellent choice since it can represent multiple plan stages with increasing intensity.

4. Break Down Your Presentation into Smaller Units and Make it Interactive

Kawasaki’s 10/20/30 rule only gives you 20 minutes to wrap up the whole presentation, but what if you need more than that?

It’s not uncommon to give presentations that last 45 minutes to an hour – for instance, if you are giving a lecture or facilitating a training workshop for employees. The longer your presentation, however, the harder it will be to hold your audience’s attention.

One great way to keep them engaged is to divide your presentation into smaller units and pause in between.

So, before the guy from the third row starts yawning, plan in-between activities to reenergize your audience and reacquire their attention. It can be a simple Q&A session, interactive exercises, or team-building activities.

Don’t forget to time your activities so they won’t disrupt the flow of your presentation.

5. Start Strong

The opening of your presentation is critical in capturing your audience’s attention and setting the tone for the rest of the presentation. Start with a compelling hook, such as a thought-provoking question, a powerful quote, or an engaging story, to grab your audience’s attention. Clearly state the purpose and objectives of your presentation to establish the context and provide a roadmap for what’s to come.

6. End Strong

Your outro is as important as your introduction. So, instead of ending your presentation with a flat Thank you slide , use the opportunity to nudge your audience to action.

Using a summary slide is one of the ways you can end your presentation if your goal is to reinforce your key points. It can be a useful reference for the audience, helping them remember the most important information.

You can also encourage your audience to take action based on what they’ve learned in your presentation. This can be a great way to motivate them to apply the concepts you’ve covered.

The 10/20/30 rule of PowerPoint is a useful framework to emulate in creating your presentation.

There are questions about the practicality of its application outside the business context. However, we can agree that it teaches us valuable insight – keeping presentations concise as possible. Limiting the number of slides, adhering to a strict time limit, and using a larger font size can create a concise presentation that effectively communicates your message.

There’s no one-size-fits-all approach to presenting; you don’t have to strictly follow Kawasaki’s rule. Depending on the audience and the topic, modify the template and adapt your presentation to suit the situation.

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The Golden Rules of holding the audience attention in presentations

There are innumerable ways to structure PowerPoint presentations based on the context and the requirements. However, presentations, not unlike other forms of communication, do have some ground rules that are often considered cardinal regardless of what is being presented. Savvy presenters understand that they cannot take the audience’s attention span for granted and work smartly to get the most out of the time the audience gives them. 

A lot of research has been done on the methods of presentation delivery. SlideUpLift has compiled a list of these rules for you to create an impact when you adopt these practices.

In this blog, you will learn

Importance Of Organizing For Attention Capture

10-20-30 Rule

Single Big Idea

The 15-75-10 Narrative

• SlideUpLift Templates For Business Presentations

Many forms of media and communication take the idea of attention capture very seriously- think about the last time you saw a TV ad the ad was likely a few seconds long and the creators worked very hard to get the message across in those few seconds- every aspect was optimized knowing fully well that precious attention from the audience is likely to wander off if anything goes off tangent in the advertisement. There is more: think of posters, of banner ads on websites- all of these are designed around constraints of space or time- limiting how much time and attention the audience could really give.

Now think of PowerPoint presentations: the audience behavior is likely to not deviate much: In fact, studies have indicated that the average duration of focused attention span is 8 seconds, down from 12 seconds in 2020; there are enough distractions in today’s digital world that drive these trends.

Bottom line is, presenters need to actively think about the topic of holding the attention of their audience. The ease of editing slides in tools like PowerPoint is a proverbial double-edged sword -since it is so easy to add slides, text, graphics, etc that the presenters often can do too much without seeing the slippery slope they are on when that occurs. 

Presentation Rules To Maximize Attention Span

Each of the following rules presents powerful ideas towards capturing and holding the audience’s attention. These can be used in isolation or combined to cater to your specific requirements and objectives for a presentation.

Guy Kawasaki , a venture capitalist well versed in making and assessing presentations, came up with the 10-20-30 Rule. He created this rule in response to hundreds of entrepreneurs pitching their ideas to him using dense 60+ slides PowerPoint presentations to explain something that could have been explained in 10. While he made the rule in the realm of venture capitalism and start-up pitches , the 10-20-30 Rule can be applied pretty much unanimously for every business need.

The rule states that each presentation should have no more than 10 slides each. The total time taken for the presentation should not exceed 20 minutes. And the font size for all the text in the presentation should not be less than 30 px. 

10 Slides – This is in reference to people’s attention spans and the power of retention. For the average human, the information given concisely and carefully is more effective, rather than long-winded explanations and detailed descriptions. Thus, 10 slides are the optimum number of slides to put relevant information that can actually be retained. 

20 Minutes – This is the maximum time an audience is willing to give you after experiencing several bouts of attention loss. So, wrap up your presentation within 20 minutes to keep the audience interested and focused.

30 px font size – The dilemma of putting in more information at the expense of font size is a struggle every presenter’s faces. However, having the bottom line read 30 px for the font size constrains a presenter into making their information short and effective, rather than relying on long-winded explanations crammed onto a page in 10px font size. 

Business Pitch Deck

Source: Business Pitch Deck by SlideUpLift

The 5-5-5 Rule follows the principles of the 10-20-30 Rule, in the sense that it seeks to quantify the structure of a presentation. However, it delves deeper into the details of PowerPoint presentations through the number 5 and talks about structuring information within a single slide.

The three 5s stand for

5 words – There should be no more than 5 words in one sentence (in a slide). This keeps the sentence focused only on the objectives, rather than creating a whole story around it.

5 sentences – There should be no more than 5 sentences or lines of text on a single slide. This makes each slide that much more approachable and readable for the audience. 

5 slides – There should not be 5 text-heavy slides within a presentation in a row. Space them out as much as possible. Having text-heavy slides back to back can cause information overload and fatigue in the audience.

One of our guiding principles is the notion of a “Single Big Idea”. The premise of this idea is two-fold. The overall presentation should be focused on the main vision and goal of the presentation. For instance, if the goal is customer acquisition, the whole presentation, tonality, graphics, story flow, messaging should be focused on customer acquisition. 

Moreover, each slide should also follow the concept of a “single big idea”. Treat each slide with the reverence given to the overall presentation, ensuring that each element, be it visual or textual, aligns with and reinforces the larger idea being presented on that slide.

One of the best tools in a presenter’s toolbox for making presentations is storytelling . We as human beings love stories and absorb messages without even realizing it.

One of the ways to structure your PowerPoint presentations is to narrativize them. The 15-75-10 rule is one way to do it

The 15% Introduction : This should be about 15% of the whole presentation, wherein you introduce yourself if needed, and the larger idea that you intend to convey within the presentation. You can also establish your touchpoints and objectives right at the beginning. 

The 75% Body : Consisting of about 75% of the presentation, the body is where each of your touchpoints is elaborated on using anecdotes, examples, statistics, and information related to them. The body should answer the questions of what, why, and how for the topic.

The 10% Conclusion : The last 10% of your presentation should be the conclusion. A good conclusion is not just a conclusion slide with a thank you note on it. A solid conclusion summarises the presentation, talks about key points of focus, provides contact information, has a call-to-action, and prompts audience engagement to recall and revise everything said during the presentation. Conclusions are brief but powerful parts of a presentation.

Also learn a few tips on effective public speaking .

SlideUpLift Templates for PowerPoint Presentations

SlideUpLift consists of a team of visual design and business experts that are well-versed in both presentation structures, and business foundations for communication. As such, each presentation is made keeping in mind their impact and effectiveness for each topic. 

All SlideUpLift presentations work with the rules of structuring that best fit that particular topic. From project reviews to SWOT analysis , each template is guided by the golden rules of presentation structuring to create a unified and cohesive template that fits all business requirements. Creating impactful, engaging, and effective PowerPoint presentations has never been easier.

Value Proposition PowerPoint

Source: Value Proposition powerPoint by SlideUpLift

Customer Journey Executive Summary

Source: Customer Journey Executive Summary by SlideUpLift

Ladder Diagram

Source: Ladder Diagram by SlideUpLift

Puzzle PowerPoint Template

Source: Puzzle PowerPoint Template by SlideUpLift

Project Kickoff

Source: Project KickOff Presentation by SlideUpLift

It’s a given that a good presentation needs a great structure. But understanding the rules that govern human psychology is extremely important to make an impact when presenting, whether to a group of people or an individual. Using presentation templates that pre-bake such insights and are created specifically to capture the audience’s attention is a smart thing to do.

Now you don’t have to scour the web to find out the right templates. Download our PowerPoint Templates from within PowerPoint. See how ?

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Basic tasks for creating a PowerPoint presentation

PowerPoint presentations work like slide shows. To convey a message or a story, you break it down into slides. Think of each slide as a blank canvas for the pictures and words that help you tell your story.

Choose a theme

When you open PowerPoint, you’ll see some built-in themes and templates . A theme is a slide design that contains matching colors, fonts, and special effects like shadows, reflections, and more.

On the File tab of the Ribbon, select New , and then choose a theme.

PowerPoint shows you a preview of the theme, with four color variations to choose from on the right side.

Click Create , or pick a color variation and then click Create .

Read more: Use or create themes in PowerPoint

Insert a new slide

On the Home tab, click the bottom half of  New Slide , and pick a slide layout.

Read more: Add, rearrange, and delete slides .

Save your presentation

On the File tab, choose Save .

Pick or browse to a folder.

In the File name box, type a name for your presentation, and then choose Save .

Note:  If you frequently save files to a certain folder, you can ‘pin’ the path so that it is always available (as shown below).

Tip:  Save your work as you go. Press Ctrl+S often or save the file to OneDrive and let AutoSave take care of it for you. 

Read more: Save your presentation file

Select a text placeholder, and begin typing.

Format your text

Select the text.

Under Drawing Tools , choose Format .

Do one of the following:

To change the color of your text, choose Text Fill , and then choose a color.

To change the outline color of your text, choose Text Outline , and then choose a color.

To apply a shadow, reflection, glow, bevel, 3-D rotation, a transform, choose Text Effects , and then choose the effect you want.

Change the fonts

Change the color of text on a slide

Add bullets or numbers to text

Format text as superscript or subscript

Add pictures

On the Insert tab, select Pictures , then do one of the following:

To insert a picture that is saved on your local drive or an internal server, choose This Device , browse for the picture, and then choose Insert .

(For Microsoft 365 subscribers) To insert a picture from our library, choose Stock Images , browse for a picture, select it and choose Insert .

To insert a picture from the web, choose Online Pictures , and use the search box to find a picture. Choose a picture, and then click Insert .

You can add shapes to illustrate your slide. 

On the Insert tab, select Shapes , and then select a shape from the menu that appears.

In the slide area, click and drag to draw the shape.

Select the Format or Shape Format tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

Add speaker notes

Slides are best when you don’t cram in too much information. You can put helpful facts and notes in the speaker notes, and refer to them as you present.

Click inside the Notes pane below the slide, and begin typing your notes.

Add speaker notes to your slides

Print slides with or without speaker notes

Give your presentation

On the Slide Show tab, do one of the following:

To start the presentation at the first slide, in the Start Slide Show group, click From Beginning .

If you’re not at the first slide and want to start from where you are, click From Current Slide .

If you need to present to people who are not where you are, click Present Online to set up a presentation on the web, and then choose one of the following options:

Broadcast your PowerPoint presentation online to a remote audience

View your speaker notes as you deliver your slide show.

Get out of Slide Show view

To get out of Slide Show view at any time, on the keyboard, press Esc .

You can quickly apply a theme when you're starting a new presentation:

On the File tab, click New .

Select a theme.

Read more:  Apply a design theme to your presentation

In the slide thumbnail pane on the left, select the slide that you want your new slide to follow.

On the Home tab, select the lower half of  New Slide .

From the menu, select the layout that you want for your new slide.

Your new slide is inserted, and you can click inside a placeholder to begin adding content.

Learn more about slide layouts

Read more: Add, rearrange, and delete slides

PowerPoint for the web automatically saves your work to your OneDrive, in the cloud.

To change the name of the automatically saved file:

In the title bar, click the file name.

In the File Name box, enter the name you want to apply to the file.

If you want to change the cloud storage location, at the right end of the Location box, click the arrow symbol, then navigate to the folder you want, then select Move here .

On the Home tab, use the Font options:

Select from other formatting options such as Bold , Italic , Underline , Strikethrough , Subscript , and Superscript .

On the  Insert  tab, select  Pictures .

From the menu, select where you want to insert the picture from:

Browse to the image you want, select it, then select Insert . 

After the image is inserted on the slide, you can select it and drag to reposition it, and you can select and drag a corner handle to resize the image. 

On the slide canvas, click and drag to draw the shape.

Select the Shape tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

A horizontal Notes pane appears at the bottom of the window, below the slide.

Click in the pane, then enter text. 

On the  Slide Show  tab, select  Play From Beginning .

To navigate through the slides, simply click the mouse or press the spacebar.

Tip:  You can also use the forward and back arrow keys on your keyboard to navigate through the slide show.

Read more:  Present your slide show

Stop a slide show

To get out of Slide Show view at any time, on the keyboard, press Esc.

The full-screen slide show will close, and you will be returned to the editing view of the file.

Tips for creating an effective presentation

Consider the following tips to keep your audience interested.

Minimize the number of slides

To maintain a clear message and to keep your audience attentive and interested, keep the number of slides in your presentation to a minimum.

Choose an audience-friendly font size

The audience must be able to read your slides from a distance. Generally speaking, a font size smaller than 30 might be too difficult for the audience to see.

Keep your slide text simple

You want your audience to listen to you present your information, instead of reading the screen. Use bullets or short sentences, and try to keep each item to one line.

Some projectors crop slides at the edges, so that long sentences might be cropped.

Use visuals to help express your message

Pictures, charts, graphs, and SmartArt graphics provide visual cues for your audience to remember. Add meaningful art to complement the text and messaging on your slides.

As with text, however, avoid including too many visual aids on your slide.

Make labels for charts and graphs understandable

Use only enough text to make label elements in a chart or graph comprehensible.

Apply subtle, consistent slide backgrounds

Choose an appealing, consistent template or theme that is not too eye-catching. You don't want the background or design to detract from your message.

However, you also want to provide a contrast between the background color and text color. The built-in themes in PowerPoint set the contrast between a light background with dark colored text or dark background with light colored text.

For more information about how to use themes, see Apply a theme to add color and style to your presentation .

Check the spelling and grammar

To earn and maintain the respect of your audience, always check the spelling and grammar in your presentation .

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Blog / Presentation Design / The six rules of impactful PowerPoint design.

The six rules of impactful PowerPoint design.

You don’t need to be a professional designer to enhance the look of your PowerPoint presentations. Find out how to design professional, visually-striking slides with our six PowerPoint design rules. Given the fact that PowerPoint presentations are the most ubiquitous communication tool in business and education, it’s crazy how many bad ones are out there. You’d think that because of how important presentations are to business strategy , most organisations would have at least a vague idea of PowerPoint design best practice. But we’ve seen enough presentations to make the call that most organisations follow the old school design rubric with a bit too much fervour for today’s competitive climate. There’s no more room for excuses. Your audience isn’t going to forgive you for making them sit through slides overstuffed with bullet points and blinding colour choices. You’ve got to find a way of standing out in a crowded landscape of presentations. As a PowerPoint design agency , we’re huge advocates of clean, slick, minimalist design, and we’re going to share five PowerPoint rules to help you design slides to be proud of.

PowerPoint rule #1. Content first, design second

Before you think about designing anything, you’ve got to finalise the content you want to display on each slide. The words you write will dictate how the slides are visualised, so outlining the messages you want to communicate is the first step on your journey to designing a good-looking slide.  Once you have your content hashed out in written form, decide what goes on which slide by putting your ideas onto post-it notes and organising them into your desired flow. Storyboarding is a great way of doing this. This way, you can gauge the scope of your presentation in a visual way and avoid time-consuming edits of your final designs later in the process.

PowerPoint rule #2. Strip copy back to a point per slide

If you’re planning on splitting a slide into a group of bullet points and an infographic, you’re brewing the recipe for a congested presentation. By this point, you should have cut away the excess fat of your messaging, leaving only the most impactful soundbites that’ll actually matter to your audience. You don’t want to put your messages in a position where they have to compete for audience attention. Breaking your points up will give your listeners room to digest each of your ideas, one at a time. You, as the presenter, will act as a guide, leading them smoothly from point to point with a relevant, tailored visual to enhance your delivery.

PowerPoint rule #3. Harness core design principles

There are a handful of core PowerPoint design principles you should keep at the forefront of your mind whenever you’re putting presentation layouts together. In true one point at a time fashion, let’s address them individually:

If the point you’re making on a slide has different elements to it that form a whole, make sure their distinct from one another is stark. Graphics, text and background images should contrast and stand out among each other. An easy way to do this is through varying colour palettes , but make sure you select colours that complement each other.

Using repetition to link ideas together is a great way of creating visual uniformity. Curate a look and feel of the kind of design direction you want to go down, implement this style in a PowerPoint template , lock it down and you’ll have formed the groundwork of your presentation design.

Alignment is what gives design a sense of balance. How you arrange the information on a slide and where each component is situated will direct how the content is interpreted by the audience. When things are properly aligned, every component appears as though it’s in the right place and cohabiting equally instead of fighting for space.

Elements that are related to each other should be placed close together. This will make it easier for your audience to detect the cohesion of your ideas and understand the connection between them, while eliminating ambiguity.

PowerPoint rule #4. Turn your copy into a visual

Each visual element in your PowerPoint presentation should serve a purpose: your slides aren’t just there to house your content, they should act as powerful visual assets that deliver your story in a more impactful and compelling way. There are four aspects to designing presentation visuals that you should be mindful of:

Every image you select has to be relevant and high-quality. Stay away from tacky stock photos of professionals shaking hands, fake business meetings and groups of people high-fiving. Start communicating with visuals that match the personality of your brand. With a bit of digging and the right keyword searches, you can find some really cool images from subscription stock libraries, some of which are free like Unsplash and Death to the Stock Photo .

Ever wondered why most bank logos are blue and those of fast food outlets usually include red? It’s no coincidence – it’s because blue is culturally associated with trust and responsibility, while red evokes feelings of energy and immediacy. Colour plays a big part in how we digest and process information. The cultural and psychological meanings behind colours are definitely something you should take into account in your PowerPoint design. Think about how you want your message to be perceived and pick a colour scheme that reflects that. You can use Adobe Colour to find popular palettes if you’re stuck.

Choosing the best presentation fonts depends on the tone of your presentation, your audience and the overall vibe of the environment you’re speaking in.  Serifs are more prevalent in print, whereas sans-serifs are more common in web design, which might be why serifs are considered more ‘classic’ and sans-serifs ‘modern’. Consider the different characteristics and connotations of a font when selecting typefaces for your presentation, and how these associations align with your subject. Legibility is the most important thing for presentation – so keep it simple by sticking to between 45-90 characters (including spaces) per line, and pay special attention to spacing. If you use decorative fonts and scripts, make sure they’re just in the headings. As a general rule to follow, try to limit yourself to 2-3 typefaces per presentation to ensure visual consistency.

PowerPoint rule #5. Control the eye with slick animation

PowerPoint animations and transitions are often approached with caution – which perhaps isn’t surprising considering we’ve all endured a few ill-advised fly-ins in our time. The trick to effective animations and transitions is making sure that they’re in service of the story you’re telling: use them in a minimalist way to reduce disruption between slides, help your information flow along naturally, and build up multiple layers of messaging.

PowerPoint rule #6. Visualise your data effectively

If data or financial insight forms an important part of your presentation, you’re going to want to deliver it in an exciting and interesting way. When dealing with large numbers, it’s a good idea to use scale to your advantage – providing a visual size contrast between two data points makes it much easier to comprehend the difference. You could also communicate the data using visuals of the subject you are talking about to establish a context for your audience.

If you reflect on your data, they’ll probably only be a handful of figures that actually matter and support your message. So alternatively, why not pick these out and display them in a large, visually-impactful way on their own slides? They’ll focus your audience’s attention and you can then talk around them, adding relevant supplementary information. Overall, the key to PowerPoint design is to keep things simple. Tell a visual story by introducing one piece of information at a time and keep your design clean and focused. Stick to these five commandments and you’ll ensure your presentation is easy for your audience to follow and absorb.

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How to Keep Audience Engaged? 10 Successful PowerPoint Presentation Rules

We live in a fantastic time. The world is changing rapidly and the digital universe will have changed significantly. To cope with such a rapid information flow, you must learn how to structure and present data to your potential audience properly. While you address the audience, it’s vital to not only convey the necessary information but also create a fascinating and inspiring presentation. Such ones will remain in people’s memories for long. To make your audience react to your PowerPoint presentation instead of seeing indifferent yawning faces during your speech, see the following PowerPoint presentation rules .

Rule #1. Get the Audience involved with Your Content

What is the number 1 secret of any successful presentation? You will not believe how transparent it sounds. The secret is to deliver compelling, well-structured and well-presented content.

You know, that kind of content when all the listeners would take out the phones for only one purpose - snapping the presentation slides, and not checking their Facebook or Instagram feed.

They say, “Content is King!”

You want to see the fire in people’s eyes, which shows their desire to create.

But how can you understand if the audience is ready or whether your content is interesting? How would see if the audience is involved enough?

First, keep in mind one truth of life - people are not willing to think and put efforts to do something. And, most likely, they don’t care about your presentation . However, your content and the way of presenting one can change their opinion.

Take advantage of professional design with attractive layouts for images and graphics to help the audience perceive your content more effectively. Have a look at PowerPoint templates from TemplateMonster.

Here is one of many examples - Minimal PowerPoint Template .

Every - Minimal PowerPoint Template

Rule #2. Engage With them!

The more actively your audience participates in the process, the more effectively you’ll be able to deliver the necessary message.

Add as many interactions as possible - games, tests, tricky questions . When people interact with the content (at least somehow), there grows an involvement level. For a perfect ending, ask the audience a question so that they have something to consider about. It doesn’t matter if they respond immediately or leave it for later. They’ll reflect on the topic in any case.

Rule #3. Tell a Story

The human brain reacts automatically to stories. Somehow, this is a part of our survival mechanism ( Stay in the cave! Huge mammoths are out! ). Also, stories are a great way to entertain yourself ( the reason why kids love fairy tales and why people watch movies ). Storytelling made narration to be one of the most critical communication means between people.

We pay more attention when we hear stories rather than when someone lists facts. Storytelling during your PowerPoint presentation helps the audience to understand and memorize the information for a longer time, even after the story’s end.

Instead of concluding a chain of facts (figures, breakdown), which can drive even the most positively-minded person crazy, make a story out of those facts.

I guess, the recently-added Marakesh PowerPoint Template will be perfect as a storytelling base for your PowerPoint.

Infographic Pack

Rule #4. Stop Reading Text from Slides

So, 69% of respondents answered that they couldn’t stand a speaker reading text from the presentation slides. You must convey the information in your own words without even looking at the slide.

Yes, I mean you have to memorize it. Otherwise, you risk having your audience fall asleep.

Rule #5. Keep the Reasonable Font Size

48% of people hate when the font size is too small. Like who cares about your genius text in each slide when people are not able to read a single thing? Goodbye to all your creative text, useful statistics, meaningful remarks, etc.

The More Bundle Presentation PowerPoint Template

Rule #6. Do Not Be Afraid to Joke

Even during the most serious TED talks, Will Stephen does not forget to laugh at himself. He knows - humor rules the world . Even in the business world.

If you are getting ready for a serious presentation in front of your client or investor, don’t think that using humor for the presentation will be inappropriate. You do not need to joke around all the time. This instead means staying cheerful and appealing. The audience will appreciate your ease of communication and simplicity of speech.

Although it might be tough to find the right humor vibe, I still recommend you take a risk. The effect is amazing! People get more open to the ideas you want to share during your presentation.

Rule #7. Choose the Right Fonts

In 2012, The New York Times had an experiment called " Are you an optimist or a pessimist? ". The participants had to read a piece from a book and answer " yes " or " no " to several questions. The purpose of the experiment was to determine whether different fonts can influence the reader's confidence in that text.

40K of participated ones were shown the same paragraph typed in different fonts: Comic Sans, Computer Modern, Georgia, Trebuchet, Baskerville, Helvetica.

The results state: text written in Comic Sans and Helvetica are least “trustworthy” among readers, while Baskerville font, on the contrary, gained the most of trust . According to psychologists, it has to do with the more formal outer look of the font.

Timeline Infographics PowerPoint Template

Rule #8. Visualize

People perceive information differently. So, you tell somebody: make a beautiful presentation. In your head, you are drawing a particular picture of how a beautiful presentation should look. But you don’t even think that the other person’s thoughts about a beautiful presentation are far more different from yours.

Thus, it is better to show five images than to explain everything in words. You need more visuals. Graphics, charts and visual metaphors - everything that supports and demonstrates your argument. Speaking of visual metaphors, it’s the way of using images to illustrate your ideas or separate important statements. Such visual metaphors are likely to stay in people’s minds longer.

And don’t stop on traditional visuals because 1998 has gone for 20 years already. Stylish and modern PowerPoint presentation ideas look far different from what we used to see 10 or 15 years ago. Make sure you keep up with the latest trends, including moving graphics, videos, emojis and gif animations.

For example, Inertia Template has an incredible set of layouts with modern-looking infographics and charts. I haven’t seen anything better so far!

Inertia PowerPoint Template

Rule #9. Simplify the Design

Once PowerPoint let us experiment with colors and slide designs, people started to believe that leaving plain white background is dull and unprofessional. It’s like if you change the background color, some magic will make your client accept the order.

Who still believes in this kind of a delusion? Why do we keep embellishing slides with many objects when you can explain your thought in 1 word or picture?

Unnecessarily details, elaborate design, and unreadable fonts only distract the audience from the idea you intend to convey. Using illustrations and a minimum of text is enough to deliver your thoughts to listeners and grab their attention.

Remember that less is not boring . Look at this minimal PowerPoint template, and you’ll make sure!

Philosophy - Minimal PowerPoint Template

Rule #10. Use Personal Examples

One more way to reach your audience is giving examples and reflect the issue of the listeners . It doesn’t necessarily mean providing examples from your own life. Once you know your target audience, whether it’s a speech at a conference or in front of your potential investor, think of how your topics can relate to them directly.

Use examples to help support your solutions to the presented issue. People might not care how your solution can be useful to someone else, but once you show how it might affect them, people will start listening attentively. Psychology is so basic.

Remember those listing facts out loud is not a presentation. If you want to make an impression, convince the audience and urge them to act. You got to work on your presentation structure and add some enthusiasm.

All the above-described rules work. Use and implement them in your presentation.

Get better every day!

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