facebook reviews what to do

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Fake online reviews and testimonials are a headache for small businesses. they hope the ftc can help.

NEW YORK — Online reviews and testimonials are a key way that small businesses can attract new customers and boost sales of products.

But fake reviews and testimonials have been a persistent problem for small businesses, many of whom rely on recommendations for business. Fake reviews can make it harder for people to trust what they read online and ultimately hurt businesses. In addition, small businesses can find themselves targeted by bad actors who leave negative reviews.

Avi Israeli, a dentist and owner of Sage Dental in Wall, N.J., with 15 staffers, said his business has been targeted by fake and erroneous reviews by people with no connection to his office. In addition, people from other states have confused his practice with a chain with a similar name, and post inaccurate reviews that are hard to get removed.

“They have significantly tarnished our reputation, and are unfortunately very difficult, and costly, to get removed,” he said.

In an effort to combat the problem, the Federal Trade Commission is cracking down on those who perpetuate fake reviews online. It issued a final rule that bans their sale or purchase and allows the agency to seek civil penalties against knowing violators.

The rule becomes effective Oct. 21, 60 days after it was published in the Federal Register.

“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” said FTC Chair Lina M. Khan. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

Specifically, the rule bans reviews and testimonials attributed to people who don’t exist or are AI-generated, people who don’t have experience with the business or product/services, or misrepresent their experience. It also bans businesses from creating or selling reviews or testimonials. Businesses who knowingly buy fake reviews, procure them from company insiders or disseminate fake reviews will be penalized.

The rule also bans anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked account.

Tanya Lamont, CEO of Conversational, a virtual receptionist service in Dallas, Texas, with 20 staffers, said her business was hurt by fake reviews that said her staff was unprofessional and mishandled sensitive client information. It led to a dip in new client inquiries and some worries among existing customers.

To try to mitigate the damage, the company responded to each review, requested verification of the reviewers’ claims, and reported the reviews to the platforms where they were posted.

“Despite these efforts, the damage had already been done, leading to a temporary but significant decrease in our revenue,” she said. She said the FTC’s crackdown is a “much-needed step,” for businesses like hers that rely on their online reputation to attract and retain clients.

“We’re hopeful that stronger enforcement will help protect businesses from the harm caused by these malicious acts,” she said.

Affected businesses can also report concerns to the FTC . Consumers or business owners can report fraud, scams, and bad business practices at ReportFraud.ftc.gov.

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Gear Review: Toadfish Line Nippers

What is it.

Toadfish Line Nippers

WHAT SETS IT APART?

Complementing the scissor, Toadfish also released its compact Line Nippers. Tough enough for fresh or brackish environments, these nippers are made from machined aluminum and fitted with carbide cutters that can handle anything from light fly-fishing tippets to 80-pound braid. Toadfish makes it easy to access these Line Nippers by including a retractable lanyard that attaches to belt loops, waders, trolling motor remotes or tackle bags.

HOW DO I USE IT?

It’s one of the most common tasks in bass fishing; something done by subconscious repetition — cutting lines. Sure, we probably all did the thumb-and-pocketknife thing at one time or another, and ill-advised as it may be, the incisors have done the job more than once. Well, in the interest of efficiency and dental safety, Toadfish offers a new line scissor that make short work of braid, monofilament and fluorocarbon. Made with corrosion-resistant stainless blades featuring microserrated edges, the Toadfish scissor is designed with a built-in carabiner for quick storage, a hole for lanyard attachment and a built-in bottle opener.

HOW MUCH? 

 $24 

MORE INFORMATION: 

Toadfish.com

ANGLER’S INSIGHT: 

Often success awaits at the end of a long road paved with experimentation, adjustment and wholesale change, all requiring lots of rigging effort. Other times, retying is a matter of frequent break-offs because you’re “fishing where the fish are.” Then, there’s the tournament ritual known as “doing tackle.” Within this all, the ability to quickly and cleanly cut line and trim knot tags requires dependable tools. Toadfish seems to have built a reliable set of tools that’ll handle the tasks commonly facing anglers of all levels.

Gear Review: AFTCO Women’s Sirena Hybrid Tech Shorts

Gear review: thorne bros marabou jigs, gear review: bass pro shops tournament series squirmin’ worm 4-inch, gear review: st. croix gxr bass systems.

Negotiation of Severance Packages: Legal Considerations and Compliance

Negotiating severance packages requires a thorough understanding of applicable laws and regulations to ensure compliance and minimize legal risks. Employers must consider jurisdiction-specific severance laws, including the Worker Adjustment and Retraining Notification (WARN) Act, as well as state variations that provide additional protections. A comprehensive severance agreement should include key components such as a release of claims, confidentiality provisions, and non-compete clauses. Employers must also consider employee entitlements, tax implications, and dispute resolution mechanisms to avoid legal consequences. By navigating these complex considerations, employers can craft severance packages that protect their interests while ensuring compliance with the law, and a deeper examination of these factors is crucial to achieving this balance.

Table of Contents

Understanding Severance Laws and Regulations

Severance laws and regulations vary by jurisdiction, but generally, they dictate the minimum requirements for severance packages, including notice periods, severance pay, and continuation of benefits, which employers must adhere to when terminating employees. At the federal level, the Worker Adjustment and Retraining Notification (WARN) Act sets the standard for providing notice to employees in the event of mass layoffs or plant closures. This act requires employers to provide at least 60 days' notice to affected employees. State variations of severance laws may provide additional protections, such as longer notice periods or enhanced severance benefits. For example, California's WARN Act requires a 75-day notice period, while New York's WARN Act provides additional notice requirements for smaller employers. Employers must be aware of both federal regulations and state variations to comply with applicable laws when negotiating severance packages. Failure to comply can lead to legal consequences, including fines and damages.

Key Components of a Severance Agreement

A thorough severance agreement typically comprises several key components, including a release of claims, confidentiality provisions, non-compete and non-solicitation clauses, and a detailed description of severance benefits and payment terms. These components guarantee that the agreement is all-encompassing, protecting the interests of both the employer and the employee. The release of claims provision requires the employee to waive their right to sue the employer for any claims arising from their employment. Confidentiality provisions safeguard the employer's trade secrets and proprietary information. Non-compete and non-solicitation clauses restrict the employee's ability to work for a competitor or solicit the employer's clients or employees.

The severance terms and separation clauses outline the conditions of the employee's departure, including the reason for termination, effective date, and any necessary return of company property. Severance benefits and payment terms detail the financial support provided to the employee, such as continuation of salary, benefits, or outplacement assistance. A well-crafted severance agreement confirms that both parties understand their rights and obligations, minimizing the risk of disputes and potential litigation. By including these key components, employers can facilitate a smooth handover and protect their business interests.

Employee Rights and Entitlements

When negotiating severance packages, it is vital to take into account the various employee rights and entitlements that may be applicable. These entitlements comprise contractual provisions, statutory minimums, and discretionary benefits, which can substantially impact the overall value of the severance package. Understanding the scope and application of these entitlements is pivotal in securing that employees receive fair and reasonable compensation upon termination.

Contractual Entitlements Defined

Contractual entitlements, as outlined in an employee's employment contract or collective bargaining agreement, include a range of benefits and rights that the employer is obligated to provide upon termination of employment. These entitlements are typically negotiated during the hiring process and are enforceable by law. A thorough contract review is crucial to identify the specific entitlements applicable to the employee. This includes a benefit analysis to determine the scope and value of the entitlements.

The contract review process involves a meticulous examination of the employment contract, collective bargaining agreement, and any other relevant documents. This helps to identify the specific contractual entitlements, such as notice periods, severance pay, continuation of benefits, and outplacement assistance. A benefit analysis is then conducted to determine the monetary value of each entitlement and to identify any potential sections of negotiation. By understanding the contractual entitlements, employees can negotiate a severance package that reflects their contractual rights and guarantees a fair settlement. This process requires a detailed understanding of the employment contract and applicable laws to confirm compliance and optimize the employee's entitlements.

Statutory Minimums Applied

In the absence of contractual entitlements, statutory minimums serve as a safety net, providing employees a prescribed set of rights and entitlements upon termination of employment. These minimums are established by government regulations and provide a standardized framework for severance packages. The Fair Market value of an employee's services is a vital factor in determining the statutory minimums, as it sets a baseline for the calculation of severance pay and benefits.

Statutory minimums typically include notice periods, severance pay, and continuation of benefits. The notice period, for instance, is usually a minimum of two weeks per year of service, capped at a maximum number of weeks. Severance pay is typically calculated based on the employee's length of service and salary. Continuation of benefits, such as health insurance, may also be included in the statutory minimums.

Employers must comply with these statutory minimums to avoid legal repercussions. Failure to provide the prescribed rights and entitlements can lead to litigation and reputational damage. Consequently, it is imperative for employers to familiarize themselves with the relevant government regulations and guarantee that their severance packages meet the statutory minimums.

Employers can protect themselves from potential legal issues by providing severance packages that meet or exceed the statutory minimums, thereby safeguarding their reputation and avoiding costly legal battles.

Discretionary Benefits

Beyond the statutory minimums, discretionary benefits represent additional employee rights and entitlements that employers may choose to provide, often as a gesture of goodwill or to maintain a positive employer-employee relationship. These benefits can significantly impact the overall value of a severance package and are often subject to negotiation.

Some common discretionary benefits that may be included in a severance package include:

• Outplacement assistance : providing support to help the employee find new employment
• Career counseling : offering guidance to help the employee transition to a new role
• Enhancement options : providing additional benefits or perks, such as extended health insurance coverage or a signing bonus
• Stock option acceleration : accelerating the vesting of stock options to provide additional compensation to the departing employee

It is essential to note that discretionary benefits can also raise issues of benefit inequality, as not all employees may be eligible for these benefits. Employers must ensure that any discretionary benefits provided are fair, reasonable, and comply with applicable laws and regulations. By carefully considering discretionary benefits, employers can create a more comprehensive and attractive severance package that benefits both the employer and the employee.

Employer Obligations and Liabilities

The specter of potential liability looms large over employers when negotiating severance packages, as they must carefully consider their statutory and common law obligations to departing employees. Failure to comply with these obligations can lead to significant financial exposures, including damages, fines, and penalties. In addition, reputational risks are also at play, as news of unfair or unlawful treatment of departing employees can spread quickly, damaging the employer's brand and attracting unwanted regulatory scrutiny. Employers must comply with employment standards legislation, human rights codes, and other applicable laws when negotiating severance packages. This includes providing adequate notice periods, severance pay, and continuation of benefits, as well as verifying that the package does not discriminate against the departing employee. Employers must also be mindful of their common law obligations, including the duty to provide reasonable notice and the obligation to act in good faith. By understanding and fulfilling these obligations, employers can minimize their liability and reputational risks, and facilitate a smooth handover for departing employees.

Confidentiality and Non-Compete Provisions

While fulfilling their statutory and common law obligations is critical, employers must also address key commercial concerns, such as protecting confidential information and preventing unfair competition, by incorporating carefully crafted confidentiality and non-compete provisions into severance packages. These provisions are vital to safeguarding trade secrets, business partnerships, and other sensitive information that could be compromised by departing employees.

To implement effective confidentiality and non-compete provisions, employers should consider the following:

• Define confidential information broadly to cover all sensitive business data, including trade secrets and proprietary information .
• Establish reasonable geographic and temporal restrictions on non-compete clauses to prevent unfair competition .
• Specify the duration of confidentiality obligations to guarantee that departing employees understand their ongoing responsibilities.
• Include adequate remedies for breach of confidentiality or non-compete provisions, such as injunctive relief and liquidated damages.

Tax Implications and Consequences

When negotiating severance packages, it is vital to examine the tax implications and consequences of the agreement. Two critical aspects to review are gross-up provisions, which address the impact of taxes on the severance payment, and tax withholding obligations, which determine the employer's responsibility to withhold taxes from the payment. A thorough understanding of these points is necessary to guarantee that the severance package is structured to minimize tax liabilities and optimize the employee's net benefit.

Gross-Up Provisions

Gross-up provisions, a key component of severance packages, are designed to mitigate the adverse tax implications of lump-sum payments. The primary goal of a gross-up provision is to achieve tax neutrality, providing that the employee receives the intended financial cushion without being burdened by excessive tax liabilities. This provision is particularly vital when dealing with high-value severance packages, where tax implications can substantially erode the overall benefit.

To effectively incorporate gross-up provisions into severance packages, consider the following key factors:

• Tax rate assumptions : Accurately estimate the employee's tax rate to facilitate precise gross-up calculations.
• Gross-up methods : Determine the most suitable gross-up method, such as the 'flat' or 'tiered' approach, based on the employee's individual circumstances.
• Tax law compliance : Verify that the gross-up provision complies with relevant tax laws and regulations.
• Ongoing maintenance : Regularly review and update the gross-up provision to reflect changes in tax laws, rates, or employee circumstances, thereby maintaining tax neutrality.

Tax Withholding Obligations

In addition to gross-up provisions, employers must also navigate tax withholding obligations, which can substantially impact the net amount received by the departing employee. Employers are responsible for withholding applicable federal, state, and local taxes from severance payments, ensuring compliance with relevant tax laws and regulations. Failure to comply can result in withholding errors, penalties, and fines. Moreover, employers must consider foreign tax implications for employees who are non-resident aliens or work abroad, as foreign tax withholding obligations may apply.

Employers should determine the tax status of departing employees and ensure accurate withholding to avoid potential tax liabilities. It is crucial to consult with tax professionals to ensure compliance with complex tax laws, particularly in cases involving foreign tax withholding. Employers should also maintain accurate records of tax withholding and provide departing employees with necessary tax documentation, such as Form W-2 or Form 1099. By understanding and fulfilling tax withholding obligations, employers can minimize the risk of withholding errors and ensure a smooth transition for departing employees.

Dispute Resolution and Enforcement Mechanisms

Employment contracts and severance agreements often incorporate alternative dispute resolution mechanisms to facilitate prompt and efficient resolution of disputes arising from the negotiation and implementation of severance packages. This approach helps to avoid costly and time-consuming litigation, promoting a more amicable and expeditious resolution of conflicts.

• The Arbitration Process: A neutral third-party arbitrator reviews the dispute and renders a binding decision, which can be enforced by law.
• Mediation Strategies: A neutral mediator facilitates negotiations between the parties to reach a mutually acceptable agreement.
• Expedited Dispute Resolution Procedures: Establishing clear and concise procedures for resolving disputes, such as timelines for filing claims and responding to disputes, thereby streamlining the process.
• Choice of Law and Jurisdiction Clauses: Specifying the applicable law and jurisdiction for resolving disputes, providing clarity and consistency in the dispute resolution process.

Frequently Asked Questions

Can severance packages be negotiated for non-exempt employees?.

While not typically entitled to severance, non-exempt employees may still negotiate packages, leveraging their value to the organization and circumstances of departure, with manager discretion playing a significant part in determining the negotiation's outcome.

What Is the Impact of Company Bankruptcy on Severance Pay?

In the event of company bankruptcy, severance pay is considered an unsecured claim, falling behind secured creditors and administrative expenses in the Bankruptcy Priority hierarchy, making it uncertain and potentially reduced or eliminated as a Chapter Claim.

Can I Rehire an Employee After a Severance Agreement?

Upon execution of a severance agreement, rehiring an employee may be possible, but it's essential to examine the contract's binding terms, verifying no breach of contract, and weigh the potential impact on employee loyalty and future relations.

How Do Severance Packages Affect COBRA Benefits?

Severance packages can impact COBRA benefits by triggering COBRA Extensions, requiring employers to offer Benefits Continuation, which may be influenced by the severance agreement's terms, affecting the duration and cost of continued health coverage for separated employees.

Are Severance Payments Considered Earned Income for Social Security?

Severance payments are generally considered taxable income, but not earned income for Social Security purposes, which affects tax implications and benefit eligibility, as they do not impact an individual's Social Security earnings record.

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Catholic Review

Inspiring the Archdiocese of Baltimore

• Pope to bishops in Middle East: ‘Keep hope burning’

VATICAN CITY (CNS) — Pope Francis asked Catholic bishops in the Middle East to always be “signs of hope, a presence that nurtures words and gestures of peace, brotherhood and respect.”

“May the Lord always give you the strength to witness faith in him, including through respectful and sincere dialogue with everyone,” the pope told members of the Conference of Latin Bishops of the Arab Regions Aug. 28 during their plenary meeting in Rome.

The conference includes Latin-rite bishops whose dioceses cover Israel, Palestine, Jordan, Lebanon, Iraq, Syria, Djibouti, Egypt, Cyprus and the Persian Gulf nations.

Repeatedly offering prayers for the bishops and their people, the pope noted how “the Middle East is experiencing moments of heightened tensions, which in some contexts are erupting into open clashes and flashes of war.”

Apparently referring to the current fighting between Israel and Hamas, Pope Francis said that “instead of finding an equitable solution, the conflict seems to be becoming chronic, with the risk that it will spread to ignite the entire region.”

Hamas’ attack on Israel Oct. 7 and the fighting that has ensued, he said, “has caused thousands and thousands of deaths, enormous destruction, with immense suffering and the spread of feelings of hatred and resentment, which prepare the ground for new tragedies.”

The role of Christians, and especially of bishops in such a situation, the pope said, is to “keep hope burning!”

Pope Francis asked the bishops to be “a presence that, in itself, invites people to reasonableness, to reconciliation, to overcome with goodwill the divisions and enmities that have stratified and hardened over time and which are becoming more and more inextricable.”

“Thank you for being the flame of hope where it seems to be extinguished,” the pope told them.

Even as tensions in the region continued, the bishops discussed common pastoral initiatives and challenges during their meeting.

Pope Francis said he hoped they would “identify the best and most effective way to ensure adequate Christian formation for public school students in contexts where the Christian presence is a minority,” especially so that the students grow in their faith and their ability to share Christian hope with others.

The pope’s standard parting comments to groups is a request that they pray for him. But with the bishops of the Middle East, he ended by saying, “May Our Lady keep you and comfort you. I bless you from my heart. And let us pray for one another.”

Read More Crisis in Israel

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Amid war, it’s ‘kind of business as usual’ in Jerusalem with ‘a certain fearfulness,’ priest says

Pope pleads for restraint in Middle East after killing of Hamas leader

Amid devastation of Israel-Hamas war, miracles happen, says Caritas Jerusalem

Israel calls for entire Gaza City evacuation; U.S. bishop urges places of refuge not be targeted

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10 Ways To Get More Facebook Reviews For Your Business

Maximize Facebook reviews with our guide. Read and learn the best 10 strategies to boost engagement, trust, and reputation for your business.

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature.

Facebook Reviews are gold. They influence 80% of consumers in their decision-making. They also make up 19% of customer reviews , which is a big number. But the question is, how to get reviews on Facebook?

Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing. They’re like the modern-day version of your best friend’s recommendation and can seriously sway potential customers to check out your Facebook business page.

But getting those reviews isn’t always easy. How do you encourage happy customers to share their thoughts?

In this blog, we wil discuss how you can get an influx of organic, authentic, and positive reviews on Facebook to enhance your social proof. Let’s dive in!

What Are Facebook Reviews? What Do They Mean for Your Business?

Facebook reviews are feedback that customers leave on the Facebook business page for the service they received or the product they purchased from the business. These reviews include recommendation tag, star ratings (from 1 to 5), and written comments that describe the user’s experience with the brand.

The number of reviews and star ratings, along with the comments, gives potential customers insight into what it’s like to interact with your business and helps them decide whether or not to choose you.

Your followers can visit your page and look for the ‘Review’ tab at the top to read the reviews given by other users.

Let us look at why business reviews on Facebook are important for you:

• Builds a Positive Brand Image: Positive reviews of a user based on their first-hand experience with the brand are perceived as more authentic than brand promotions. Facebook reviews are user-generated and, therefore, are more authentic and play a critical role in influencing new customers.
• Gives More Information: 93% of users confirm they go online to fetch product reviews. At such times, Facebook reviews stand out as a crucial resource for consumers to learn more about your business. The reviews provide critical information, such as what you do and how good you are at it. This information guides the customers in making informed decisions.
• Gains Trust : Even you would agree that products with 5-star ratings and reviews are more trustworthy. Good reviews paint an image that your business provides a great client experience and is trustworthy and reliable. Such higher ratings increase consumer trust and convince them to prefer your offerings over those of the competitors.
• Increases User engagement :Facebook provides a two-way street, both for consumers and the brand, to interact. A Facebook user can leave reviews or comment on the post of the brand. At the same time, prompt responses by your business can influence consumers’ mindsets in a positive direction. This goes on to reflect your business’s commitment to customer feedback and service and motivates them to further engage with your brand.

Setting Up a Reviews Tab on Your Facebook Business Page

Before we jump into how to get Facebook reviews , you need first to enable reviews on your Facebook page. So, let us first start with setting up a review tab on your Facebook business profile. Let’s walk through it!

Step 1: Log in with your business page admin account and open the profile home page.

Step 2: Click on the ‘Settings & Privacy’ button, which is on the top right-hand side of the page.

Step 3: Click on the ‘Settings’ button.

Step 4: Click on ’Page and Tagging,’ which can be found on the left-hand side.

Step 5: You will now see a toggle on the page – ‘Allow others to view and leave reviews on your Page?’.

Step 6: Click on the toggle to activate reviews on your page.

How to Get Facebook Reviews on Your Business Page?

Okay, so now that you understand how to enable reviews and the relevance of Facebook reviews, let us give you the top 10 strategies for getting more reviews on your Facebook pages.

1. Get Facebook Reviews Through Chat

One of the easiest ways for you to request Facebook reviews is via chat.

Chat support has gained momentum and has become a mainstream way of interacting with consumers. In fact, consumers love it, too. 63% of consumers prefer live chat to resolve their concerns.

Your business needs to implement practices in the customer chat support team that make it a habit to ask for a review after every positive interaction. You can train your support team and also give them sample phrases asking for feedback from the consumers. Some polite phrases that can be used for review requests are:

• We value your feedback! Would you be willing to leave us a review on the Facebook reviews tab to let us know how we did?
• Your opinion means a lot to us! If you have a moment, we’d love for you to share your experience on Facebook.
• Thank you for choosing us! We would appreciate it if you could take a moment to leave a review on Facebook.

But wait, there is something else you should know. You can also deploy chatbot technology to make your life easier.

With the help of the Facebook Messenger chatbot, you can easily reach multiple customers and request reviews at the same time. This way, you save a lot of time, money, and effort in fetching more Facebook page reviews.

If this has piqued your interest in chatbot technology, you should learn more about how you can use Facebook Messenger chatbot for your business . This will help you to reach out to your customers and engage with them more efficiently.

While you customize your chatbot, be mindful of creating different chatbot journeys for your customers based on their experiences with you. Therefore, your prompts should be different for each rating.

For instance, in the below image the chatbot responds differently according to the number of star ratings. While in case of one or two stars, it apologizes to the customer for below par experience, it is more thankful and joyous if the customer gives 5 stars.

In the end, remember to share a direct link to your review page, in your chat to encourage the customers for feedback.

2. Get Your Customers to Check-in on Facebook

Facebook has a check-in feature that can also help you collect reviews. After users check-in, Facebook sends them a message requesting a review of the place.

Ensure that your Facebook page is enabled for check-ins because at least 200 friends of the user checking in see the post. At times, such posts attract about 600 impressions as well.

A check-in acts like a user-generated recommendation to users’ friend lists. This is the easiest way to increase your word-of-mouth digitally. Let’s delve into how a check-in helps to attract more reviews:

• More Visibility: Whenever your friend on Facebook checks-in a restaurant on Facebook, does it not pique an interest in you? Similarly, if a customer checks in your business on Facebook, it enhances your social proof. This gives you higher exposure and more visits from the customers to visit the place and leave their reviews.
• Reminder of their Experience: When customers check in on Facebook, it makes them rethink their experience with your business. Facebook also encourages them to share the review of their checked-in location, nudging them effectively to provide feedback.
• Engagement Opportunity: If a customer checks in on your business, they create an opportunity for you to engage with them, thanking them for their visit and asking them to leave a review. This might delight the customer and prompt them to leave an amazing review.

3. Get Reviews Through a ‘Leave Us a Review Email’

Send polite Facebook review request emails to your customers. Sending email requests can give a significant nudge to your customers to leave reviews. Here is a sample mail template you can try out:

Subject – Did you like your experience with us?

Hello (Name),

Thank you very much for trusting us to meet your needs. We hope you had a desirable experience with us.

We are a consumer-centric company that thrives on customer reviews. We would truly appreciate it if

you could leave us feedback about your fantastic or less-than-expected experience. We are waiting to hear about it.

How was it?

Click here to leave us a review.

(Your Company Name)

The good part about email is that it is fast and does not require much effort . All you will need is an email broadcasting tool and a few templates to request customers to leave reviews. However, when sending a mail requesting reviews, keep in mind these two things:

• Ensure you have the updated email addresses of the consumers. Use email verification tools to verify whether the email addresses you have are valid.
• Have compelling email templates that generate desired actions from the consumers.

If you do not receive feedback in one go, don’t hesitate to send a follow-up email. Follow-up email will act as a gentle reminder and nudge the recipient to leave a review. However, remember not to be too pushy, or you may get an undesirable review.

4. Add a ‘Review Us’ Button and Facebook Review Badges

Adding a CTA such as ‘Leave Us a Review” or ”Review Us” button or a custom badge on your website can go a long way in getting feedback from customers.

Both the button and the badge can lead users directly to the Facebook review page. The button makes it seamless for consumers to go to the review page and leave feedback, while the badge displays actual feedback from others, which can influence more new reviews.

The badge integrates reviews onto your website and application, and the buttons are a quick way to get more reviews and enhance the trust in the brand . This creates a win-win for boosting engagement and the brand’s online reputation.

5. Ask for Reviews Through Social Media Posts

Create Facebook posts to fetch more star ratings. Design an engaging post that motivates satisfied customers to leave positive reviews.

The image below represents how you can utilize social media to ask for reviews. In this example, an attractive image has been coupled with a caption encouraging customers to share their feedback. This is a perfect example of a visual combined with a clear CTA to engage consumers and collect valuable reviews.

Here are some easy guidelines for you that will be helpful in designing the post –

• Keep it crisp and clear. Keep in mind what you are asking and make it easy for the customer to understand.
• Provide a direct link to the review section for easy access.
• Thank them in advance for choosing you and for their Facebook review.
• Include eye-catching visuals or graphics in your post to draw attention.
• Choose the right time to post the request. Posting at a time when the audience is more active can lead to a higher response.
• If you receive the reviews, take time to respond and show appreciation to the customer. This will show the value you have for the input and encourage people to give more reviews and future business opportunities.

You do not need to restrain yourself just to Facebook. Go ahead and share similar posts on other social media platforms as well.

Struggling with cross-posting your content across various social media platforms?

Let SocialPilot’s scheduling feature simplify this process for you. Effortlessly schedule and share your review-seeking posts across multiple platforms from a single interface. Whether you want to share the same content everywhere or tailor it to each platform, SocialPilot makes it easy and hassle-free.

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6. Set Notification On for New Reviews

You can enable notifications for new reviews on your business profile. This is crucial as it will help you to respond to each and every feedback and share the good ones on your feed.

How to enable notifications for new Facebook reviews?

Step 1: Go to your Facebook page and click settings on the left column.

Step 2: Click on notifications.

Step 3: Find the New page review button and click on Turn On.

Step 4: Congratulations! You have activated the notifications. You will now be notified whenever someone leaves a star rating on your profile.

Notifications alert businesses as soon as Facebook users add a review to your business profile. When you respond to these feedbacks promptly, you show customers that their opinions are valuable to your company and encourages them to continue sharing their thoughts about your brand.

7. Deal with the Negative Reviews

While you seek more positive reviews, people who are dissatisfied with a business are more likely to leave a bad review. Negative reviews can harm your business. In fact, about 94% of consumers reported turning their backs on businesses that received a negative review.

So, what should you do if you receive a negative feedback on your Facebook business profile? Here are 6 points that can help you defuse the situation –

• The first rule of dealing with negative feedbacks is to respond promptly. Politely apologize to the consumers for the poor experience.
• Keep the response brief and precise by addressing the customer’s specific experience to reflect you understand their concern.
• Follow a non-confrontational approach and use polite sentences, and acknowledge the review. Express regret for the poor experience.
• Thank the customer for taking the time and effort in giving their time to leave feedback.
• Offer the customer an opportunity to discuss the matter further privately over call, chat, or email and work towards a solution.
• Provide updates to the customers about how you are dealing with or have dealt with the problem.

This image clearly shows how to handle a negative review. In this example, a dissatisfied customer leaves a negative review on the business’s Facebook profile, and the business responds promptly. They explain the rationale behind the unrecoverable cost in the case of trip cancellation, offer a solution, and express their gratitude. It’s a great example of turning a negative experience into a positive interaction.

Also do not worry if you get bad reviews. Negative reviews are a small opportunity to bridge gaps in your customer service and thus improve and manage your brand’s reputation. Helping aggrieved customers with their issues ensures that you better your reputation and engage other customers.

8. Ask for Reviews One-on-One

You can ask for reviews online in any number of ways, but if you have a brick-and-mortar store, the best way is to ask for a review verbally. Simply asking for reviews verbally can also be an answer to how to get reviews on Facebook business page.

You can ask for a verbal review. Use polite phrases such as:

• If you enjoyed your visit today, we’d really appreciate it if you could share your thoughts on Facebook!
• Thanks for stopping by! We’d be grateful if you could leave us a review on Facebook to share your experience.
• We’d love to hear about your experience! Would you mind leaving us a review on Facebook?
• You can also add reminders about the store, such as a review URL, hanging string tags, QR codes, and more.

In-person reviews allow local businesses to establish a personal connection with their customers. This personal touch can make customers feel more valued and inclined to leave a review.

Many customers still respond to direct requests from someone they have interacted with, such as sales representatives or maybe owners themselves. This trust can also lead to higher review conversion rates.

While seeking in-person reviews, you can guide the customers on how to give Facebook reviews. Also, you can guide them on what type of feedback they can give you. However, remember not to be too pushy, or the reviews will become inorganic.

Asking for a review immediately after offering a mind-blowing experience will increase the likelihood of receiving a positive review.

9. Promote Positive Reviews on Social Media

There is no marketing that is better than positive word-of-mouth from existing users. The reviews of satisfied customers inspire new customers to try your product and leave feedback, too.

Reviews received on your Facebook business page are authentic user-generated content. Thus, you must promote them very actively across all your social channels.

You can also leverage social media to your advantage by sharing customer reviews, just like SocialPilot. As you see in the image below, SocialPilot shares customer feedback regarding its scheduling tool, engaging its audience while also enhancing its credibility.

But how do you share such feedback on your social media? Here are some best practices for creating engaging social media posts that share positive user experiences:

• Keep it concise: The average attention span of social media users has dropped to approximately 8.25 seconds. Therefore, design a concise and appealing post.
• Use Hashtags: Hashtags are a way to make your post discoverable. Use hashtags that align well with your content and target audience.
• Use Storytelling: A sure way to connect with the audience is to use storytelling techniques . This technique will help establish an emotional connection with the audience.

Social media is very useful when looking for a solution for getting reviews on a Facebook page. By leveraging other platforms such as X (earlier Twitter), Instagram, LinkedIn, and others, you can cross-promote your Facebook profile and reach a larger audience.

Also, you can share a post on all platforms with a direct link to your Facebook page, and ask interested people to be a part of your community and share their feedback there as well.

10. Answering Consumers’ Questions and Comments

Make sure to engage with your customers across all social media accounts.

Just like you respond to all the negative and positive feedback, it is important to get back to all the comments and questions left by the consumers and followers of your accounts.

When you reply to all the comments and questions, the consumers get the impression that the page is busy, yet the responses are prompt. This motivates them to ask their own questions and give their own feedback for your brand.

Answering questions removes obstacles regarding the product or the service in the mind of the consumer . A satisfactory response can convince the customer to shop with you.

So if you engage well with your followers and customers on Facebook and they also get a great buying experience, they are likely to leave behind a great review.

Are you Ready to Get More Reviews on Facebook Page?

As a business, your major focus is on satisfying customers. A customer-centered mindset necessitates listening to your customers. Facebook reviews give your customers the opportunity to speak their minds about your brand and thus help you understand how they feel.

We hope that the points mentioned in this short guide have helped you to move in a direction that is helpful in adding more feedback to your review section on your Facebook profile.

Remember –

• Give value to each piece of feedback – good or bad. All feedback gives an opportunity to enhance customer relationships.
• Engage with reviews and comments regularly. Thank the customers and address their concerns promptly.
• Appreciate consumers for their opinions to build trust and loyalty.
• Use social listening techniques to listen to your customer’s perceptions and adapt your approach accordingly.

Now you understand how to get reviews on Facebook. Go ahead and earn more 5-star ratings today!

Frequently Asked Questions

How do I encourage customers to leave reviews on Facebook?

Approach the customers either one-on-one or via email, chat, phone call, or SMS and politely seek reviews. Respond to all comments and reviews, whether positive or negative, as soon as possible. This will give new consumers the perception that you value consumer feedback and are ready to listen to them.

How can I make it easier for customers to leave reviews on my Facebook business profile?

There are many steps that you can take to make it easy for customers to leave a review on your Facebook business profile:

• Include a call to action in your Facebook post and comments.
• Add a Facebook Review badge on the website.
• Send review links to customers in email and text messages.
• Include review QR codes in bills, marketing materials, and business cards.

How do I respond to negative reviews on my Facebook Business Profile?

It is important to respond to negative feedback received on your Facebook business page. They are an opportunity to correct your mistakes. Follow the below steps to deal with negative reviews on Facebook -

• Keep the response brief and precise by addressing the customer's specific poor experience.
• Use polite sentences and acknowledge the review. Express regret for the poor experience.
• Offer the customer an opportunity to discuss the matter over call, chat, or email.

About the Author

Abhas Mathur

Abhas is a seasoned content wizard with expertise in developing researched content that resonates with the target audiences. With a rich digital marketing and social media background, Abhas is adept at devising content strategies that drive organic brand growth.

You can find Abhas on LinkedIn here.

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How to write a review or recommendation on any Facebook business page

• You can write a review on Facebook to help others make an informed decision about a business.
• To leave a review on Facebook, you can either recommend or not recommend a business. 
• You can leave this recommendation directly on a Facebook business page.

If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.

There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.

Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. 

Here's everything you need to know about Facebook recommendations.

How are Facebook recommendations different from reviews?

While they serve a similar purpose, there are a few key differences between recommendations and reviews. 

First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.

What are the benefits of using Facebook recommendations?

When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere). 

Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.

How to write a review on Facebook

1. Go to the Facebook page of the business you want to review. 

2. Click the Reviews tab.

3. Underneath Do you recommend [Business Name]? click Yes or No .

4. Write your review about the business. Reviews must be at least 25 characters long.

5. In the Sharing section , select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post . 

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Subscribe now, everything you need to know about facebook reviews.

Facebook reviews — officially called Facebook Recommendations — on local business Pages can help you build your company’s online reputation, expand your search visibility, and attract more customers to your business locations.

According to research:

• Facebook holds 19% of all customer reviews . The social media platform also ranks fourth just behind Google, Yelp, and Tripadvisor on the list of review sites people check before visiting a business. ( Online Reviews Statistics )
• 18.3% of U.S. adults made a purchase through Facebook in the last year. ( eMarketer )
• 2 out of 3 Facebook users visit a local business Page at least once a week. ( Hootsuite )
• 55% consider the social network as the most common place to learn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. ( Facebook Reputation Management guide)

One thing to note: If you haven’t done so already, we suggest taking the time to learn how to claim a Facebook business page . 

Doing so ensures that you have an official place on Facebook where people can leave online reviews . For brands with multiple locations, we suggest you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .

What are Facebook Reviews / Recommendations?

For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included “Facebook Recommendations.”

With the update, Facebook followed the trends set by Netflix and YouTube by ditching the 5-star rating system in favor of Yes/No options. Now, a query field appears on a business Page’s “Recommendations and Reviews” section with the question: “Do you recommend (business name)?”

Users can answer by pressing the “Yes” or “No” button and can add further context to their recommendations with tags, photos, and more text.

As a local business Page owner, you will no longer see any star-based reviews coming into your Page. Customers will rate your business simply by choosing whether or not they recommend it. 

How Do I See Facebook Reviews and Recommendations?

If you’re wondering how to see reviews on your Facebook business Page, simply go to your Page and click the Recommendations or Reviews tab found under your profile picture. (If you’re using Facebook Business Manager , you can follow the same procedures for Pages to which you have access.) 

If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To make it easier to find specific Recommendations, you can apply a “most helpful” or “most recent” filter to sort all your Recommendations and ratings.

Are Facebook Recommendations Public? 

All Facebook reviews and Recommendations are publicly displayed on your Page’s Reviews or Recommendations tab. They cannot be set to private.

What Happened to My Ratings?

If your business managed to compile a fair amount of Facebook reviews with high rating scores before Recommendations were rolled out, don’t worry: your ratings did not go away. 

They are still taken into account for your overall rating, which is also still displayed on your Page. As for how Facebook calculates this, it’s a mixture of reviews based on the past 5-star rating system and the current Yes / No Recommendations. 

How to Set Up Facebook Reviews

By default, Facebook reviews are activated when you create a Page. If, for some reason, it isn’t available when the Page is created, you can turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:

• Go to your brand page.
• Click on the “Settings” button on the Manage Page section.
• A new window should appear. Click on the “Templates and Tabs” section.
• Toggle the “Reviews” option to ON.

To make it easier for people to leave unsolicited feedback , you should make sure that people see the Reviews section on your page. You can change the order of the sections in this area through the “Templates and Tabs” section in the Page’s settings. Drag the dotted icon next to the section name to change the order.

How Do I Respond to Facebook Reviews?

Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This means you can respond to any review on a Page by commenting on it. You can also “like” or “love” a Recommendation.

Before you do so, make sure you’re responding using your brand’s Facebook account and not your personal profile.

Before typing a response, it’s important to learn how to respond to negative reviews as well as positive feedback. 

According to research, 44.6% of consumers are more likely to visit a business if it responds to negative reviews. But don’t wait too long before typing out a response: 53.3% expect a response from a company within seven days.

The way your brand handles criticism or praise goes a long way towards brand success. Choosing the right words and taking feedback to heart can put your brand above the competition.

Can I Delete Facebook Reviews?

Currently, you can’t delete individual Facebook reviews and Recommendations from your page. If you don’t want reviews, the only option is to disable the entire feature. To do so:

• Go to the “Settings” section of the Manage Pages tab.
• Click on the “Templates and Tabs” button.
• Next to the “Reviews” section, toggle the switch from On to Off.

Turning this off might not be the best idea because it removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is better off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they’ll be quick to dismiss a brand if it doesn’t contain any consumer feedback.

If you believe a Facebook review contains spammy content or doesn’t meet the terms of use and content guidelines, you can send a report to Facebook .

What Companies Should Know About Facebook Recommendations

Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook. 

According to the social network, having great Recommendations “may make your Page easier to find in Facebook search” — similar to how Google reviews can impact your local SEO performance. 

Recommendations are also useful for understanding the customer experience. The updated interface encourages your customers to provide richer, more detailed feedback about their experiences.

After users make the choice of recommending your business or not, they will be asked to provide additional details using tags, text, and photos. Selecting a tag will allow common themes to emerge, making it easier for potential customers to see your business’s highlights.

How To Get Facebook Reviews

Asking for reviews for your Facebook Page doesn’t have to be difficult (or awkward). 

If you have your customers’ contact information, you can send personalized SMS messages or emails asking for their feedback. (Make sure you get their permission to send messages to them before doing so). 

For those physically visiting your locations, you can give them physical reminders like cards or use stickers and posters in high-traffic areas to make customers aware of your Facebook page.

Based on our own research, the best time to start asking for reviews is around 2-3 p.m. or 6-7 p.m. 

Regardless of when you ask for feedback, the important thing is to keep it short, sweet, and uncomplicated. Quickly tell people why you want their feedback and provide a short link that doesn’t require people to jump through multiple hoops before they can leave a Facebook review. 

The Importance of Facebook Reviews

Facebook reviews, along with reviews on other business review sites , are important marketing assets for any brand. 92.4% of consumers use these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the time, and more importantly, the investment.

On a popular site such as Facebook, reviews carry plenty of weight, and you need to use it to your advantage to improve the experience, attract more customers, and beat the competition.

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Facebook Reviews: Everything You Need to Know in 2024

93% of consumers state that online reviews impact their buying decisions . And they’re 50% more likely to be motivated to make a purchase by seeing a positive online review than by getting a discount.

Where does Facebook fit in here? Well, 48% of consumers state that they use the social network to look up reviews of businesses.

It’s among the most popular review sites alongside Google, Yelp, and Tripadvisor. Collectively, these websites host 88% of all online reviews.

As you can see, a massive number of people rely on Facebook to find reviews of businesses.

This makes it crucial that you manage your business’s Facebook reviews effectively. And that you work on getting as many positive reviews as possible.

How do Facebook reviews work?

In the past, Facebook had a traditional 5-star rating system for reviews. Today, Facebook reviews are technically called Recommendations.

When visiting the “Reviews” tab on a business’s Facebook page, users are asked whether they would recommend the business to others.

If they reply with “Yes,” they’re given the option to add more details in the form of a review. They can also add tags.

Best practices for managing Facebook reviews

Follow these tips to stay on top of your Facebook reviews at all times.

Make sure to enable reviews

Before people can leave a review on your Facebook business page, you first need to make sure that you’ve enabled reviews.

Visit your business’s Facebook page, and then go to Settings>Page and tagging.

From here, toggle the “Allow others to view and leave reviews on your Page?” to on.

Reply to every review

88% of consumers state that they’re fairly or highly likely to buy from a business that responds to all reviews. On the other hand, only 54% of consumers say the same about businesses that only respond to positive reviews.

Source: BrightLocal

As you can see, it’s important that you reply to all reviews left by customers. This will show that you care about their feedback.

For positive reviews , you’ll want to thank the customer and encourage them to visit your business again.

You also shouldn’t ignore negative reviews . In fact, you should respond to every single one of them.

Handle negative reviews the right way

How you handle negative reviews shows a lot about your business.

And it can mean the difference between a potential customer buying from you or deciding to go with a competitor.

When responding to negative reviews, you’ll want to acknowledge the customer’s frustration. Make them feel heard and offer a way to turn their bad experience into a positive one.

Most importantly, make sure to address the source of the complaint so that you don’t get a negative review for the same reason again in the future.

It’s not enough to just reply to every review you get. You also need to be quick about it.

This is especially true when it comes to negative reviews.

The longer a customer’s complaint goes unaddressed, the more frustrated they get.

Of course, you can’t keep refreshing the “Reviews” tab all day, waiting for reviews to come in.

But, you can use a solution like ReviewsOnMyWebsite to get notified as soon as your business gets a new review.

All you need to do is connect your Facebook page and make sure to check the “New reviews” option under Profile>Notifications.

You’ll then get an email notification any time your business receives a new review.

Get more Facebook reviews for your business

Use ReviewsOnMyWebsite to generate and manage Facebook reviews more effectively.

Start a 14-day free trial

How to get more Facebook reviews

55% of consumers state that they value a product having a large number of reviews more than it having a high rating. And 78% say that a business needs to have at least 100 reviews in order for them to trust it.

This makes it important that you work on generating more Facebook reviews for your business.

Here are five strategies that can help.

Request reviews via email or SMS

23% of consumers state that they don’t write online reviews but would be willing to do so .

Source: SiteJabber

And 69% state that they’ve left a review for a business after being asked .

This means that, if you want to get more reviews for your business, you need to ask for them.

A great way to remind customers to leave a review for your business is via email or SMS. 

You can use ReviewsOnMyWebsite to set up automated email and SMS sequences asking customers to write a review for your business. Here’s how:

Go to Request Reviews>Autoresponder.

Click on “Add message” to set up a new Autoresponder sequence.

Choose between an email or SMS sequence.

Next, enter your sender name, subject line, and message.

You can also choose a delay for how much time to wait from the time the previous request was sent. And set the status to either “Draft” or “Published”.

Finally, click on “Save.” That’s it—you’ve created your first automated review request.

Once you activate the sequence, all your new customers will receive a request to review your business automatically.

You can also visit the Settings page to set a maximum number of requests to send per day, a sending schedule, and more.

Use a QR code

Make it easy for customers to leave a review for your business by creating a QR code that directs them to the Reviews tab on your business’s Facebook page.

You can do this in a few clicks with ReviewsOnMyWebsite’s QR code creation tool. Click on “QR codes” from the ReviewsOnMyWebsite dashboard.

Enter a name for your QR code and select the “Custom link” option.

Then, paste in the URL for the Reviews tab on your business’s Facebook page.

Finally, choose a color and click on “Create QR code.”

The tool will then generate the QR code for you. From here, simply click on “Download QR code” to download it to your computer.

You can then add the QR code in a number of places:

• Packaging and product inserts
• Receipts and invoices
• Posters and flyers
• Brochures and catalogs
• Loyalty cards

Write a post asking for reviews

We’ve already talked about why it’s crucial to ask for reviews.

But don’t forget that you can also use your Facebook page to do it.

Simply write a post asking customers to leave a review if they were happy with their purchase. You can even use Facebook Ads to retarget past and existing customers and ensure they see your post.

Reply to all messages

It shouldn’t be a surprise that providing great customer service will lead to happy customers.

And happy customers will tend to leave glowing reviews for your business.

So, make sure to reply to all messages you receive through your business’s Facebook page. But make sure you’re also quick about it.

How quick? Well, 30% of consumers state that they expect a same-day response . And 23% expect to get a response within 1-2 hours.

Source: Sprout Social

Highlight your top reviews

You can also encourage customers to leave a review by featuring your top customer reviews on your website and on social media.

For some customers, this will act as a reminder for them to review your business themselves. And others might just fancy seeing their name and review featured online.

You can use ReviewsOnMyWebsite to share customer reviews on your website automatically.

All you need to do is create a review widget by clicking on “Widgets” in the “Display reviews” section.

Next, click on “+Create new widget.”

You’ll then be directed to the widget editor. Here, you can customize a number of settings for your review widget, including:

• Review source (e.g., Facebook, Google, Yelp, etc.)
• Widget type (e.g., list, slider, carousel, etc.)
• Number of reviews to feature
• Minimum review rating
• Sort by date or display reviews in random order
• Colors and fonts

Once you’ve customized the widget to your liking, visit the “Embed” tab.

Copy the provided code snippet and add it to your website code where you’d like the widget to appear.

That’s it. You’ll now get a widget on your website showcasing your customer reviews.

Apart from featuring reviews on your website, ReviewsOnMyWebsite can also help you share your top reviews on social media in a couple of clicks.

Visit the “Reviews” section and click on “Social share” under the review you’d like to share on social media.

Select the platform you’d like to share the review on and choose a design theme.

Next, click on “Download graphic” to download the image. You can then share the image on your social media page to get attention from existing and potential customers.

Stay on top of your Facebook reviews

Facebook is still among the top places consumers go to in order to learn more about a business. This makes it crucial that you protect your business’s reputation on the platform.

Use the tips outlined above to manage your Facebook reviews effectively. While you’re here, check out our guide to online review management .

Boris Mustapic

Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.

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Facebook Reviews: What Marketers Need to Know

Are you concerned about the effect of poor reviews on your business?

Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.

In this article I'll share everything you need to know about Facebook star reviews, including what they are and how to shut them off .

What Are Facebook Reviews?

According to Facebook , star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness.

Star ratings are incorporated into a business's Facebook EdgeRank . Much like Google has its 200 ranking factors, Facebook has an algorithm that determines where your posts will end up in the news feed , if they end up there at all.

EdgeRank is calculated with “affinity,” “weight” and “time decay.” Affinity measures the interaction between a Facebook user and a brand, while weight is the importance of that action. Star ratings factor into both. Put simply: overall organic reach and brand visibility are directly impacted by EdgeRank, which is influenced in part by star ratings.

Advantages of Facebook Reviews

The ability to influence EdgeRank is a major benefit to maintaining Facebook star ratings on your page. There's also the increased integrity and credibility that comes with brand transparency.

Disadvantages of Facebook Reviews

When you use ratings, there's always the potential for a poor rating, as well as the likelihood that a user who has poorly rated your business will have strict privacy settings and you'll be unable to respond to the review. There's also the prospect of fake ratings .

How to Get Review Notifications

If you decide to maintain star ratings, you'll want to respond immediately to either a positive or negative review. Turn on notifications within your page settings to stay on top of all of your page's ratings.

1. Go to Settings in your admin dashboard .

2. Select “Get a notification each time there is activity on your Page or an important Page update.”

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3. Make sure that all notifications are turned on under “Edit your notification settings.”

4. Select whether you additionally want an email sent to you each time there is activity on your page.

You'll now get notifications for any activity on your company's page.

How to Turn Off Reviews

If Facebook ratings create too many problems for your business, you may want to remove the ratings system altogether.

Removing star ratings from your page can only be done by also removing Check-Ins and your business map in the About section.

Here's what you need to do to turn off ratings.

1. Go to Settings from your admin dashboard on your Facebook page.

2. Select Page Info .

3. In Page Info select Address and you'll be shown your business address, a map and a checkbox that says, “Show map, check-ins and star ratings on the Page.”

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4. Uncheck the “Show map, check-ins and star ratings on the Page” box and Facebook users will no longer have the ability to rate your business.

Removing ratings may be a solution if you are having major ratings challenges. Remember, however, it'll give an advantage to any competition that elects to maintain transparency with their own ratings.

Reputation Management

In the 2013 Local Consumer Review Survey , 85% of respondents said they read online reviews for local businesses and 79% of respondents said they trust online reviews as much as personal recommendations. Within that same 2013 survey, 73% said positive reviews make them trust a business more.

Reputation management should be an integral aspect of your Facebook marketing strategy . A member of the management, social media or public relations team should make it a priority to handle reviews .

How to Respond to Poor Facebook Reviews

All business owners strive to provide superb customer service at every level. Unfortunately, you can't please everyone all of the time. A 2-star rating or poor review can happen. The key to handling bad reviews lies in how you respond.

As a page admin, once you receive a star review, you'll be alerted through the notifications bar or via email, depending on how you set this up in previous steps.

Respond privately (and immediately). Handle negative ratings with compassion and brand integrity , no matter how upsetting the situation might be.

Do your homework and familiarize yourself with the event first . Then contact the user off of Facebook for the initial consultation . Call, email or message the user directly .

While there are instances when a compromise cannot be achieved, in my experience, with empathy and patience a solution can nearly always be found.

Respond publicly after every attempt has been made to clarify the issue and resolve the customer complaint. Make a public response in the form of a comment on the star rating.

Keep in mind that your public response needs to be timely and empathetic, as well as follow your business brand tone and values. It should also provide closure to the event. In most situations, this will be the end of the story.

Remarkably, the simple act of contacting the customer and seeking out a solution will not only endear you, there's a fairly good chance that poor star rating will be edited shortly thereafter.

A little goodwill goes a long way. According to a recent Harris Interactive survey, of the customers who received a response from a company after posting negative feedback, 33% turned around and posted a positive review of the brand, and 34% deleted the original negative review.

Facebook star ratings give companies an enormous opportunity to increase transparency and credibility with their audience. Make reviews work for you. And only consider turning them off as a last resort.

Keep an eye on ratings through notifications and respond to both positive and negative reviews in a timely manner .

Don't be concerned about the possibility of a poor rating. Instead, embrace the prospect of the potential for many 5-star reviews .

What do you think? Do you have Facebook star ratings visible on your page? Or did you elect to turn them off? How do you respond to reviews? Please share your experience with this rating system in the comments.

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Facebook reviews: your ultimate guide (all Qs answered)

Discover how to set up and start getting Facebook reviews for your business (everything you need to know).

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Table of Contents

Checking out Facebook reviews, scrolling through Instagram and generally interacting on social media is the first thing many people do in the morning and the last thing at night.

With over 1.9 billion daily active users, Facebook makes it easy to access information, discuss politics (a lot), share stories and experiences, join business networking groups, run Facebook ads and connect your product catalog , learn from industry experts and you guessed it, check out reviews (social proof).

More than ever, customers are turning to social platforms like Facebook to fully engage with businesses.

Facebook is fast becoming one of the first points of contact you have with your online customers, so, as a business, if you're not taking advantage of Facebook reviews, you could be missing out. It might seem like a minefield of information, but people do truly care about what others are saying about your business, so proactively driving positive reviews is absolutely worth your time and effort.

Why are Facebook reviews so important for businesses?

Consider this. You're in the market for a new dentist after moving cities. You've had bad experiences before, so choosing the right dentist is a big deal . What's the first thing you do? Ask your family and friends for a recommendation or search online for the best local dental surgery.

Believe it or not, this process happens millions of times every day for local businesses. When you finally do find that dentist and notice they have hundreds of glowing online reviews from existing patients (many of whom address the same concerns you have), you feel a sense of relief and a sense of trust. When we are unsure about something, we look to others for validation . Facebook reviews provide the endorsement that we are not alone; other people have done this before, and we can feel confident in looking to their experiences. Encouraging your customers to leave a review on your business will result in your future customers also feeling this sense of trust.

Besides Facebook reviews, you might have a myriad of other review sites that customers review you on (like Google or TripAdvisor ). Some great tools on the market, such as Cloutly , can help you aggregate and manage all of your reviews in one place. Cloutly’s platform will help you effortlessly drive 2-3x times more customer reviews, whilst bringing all your feedback - from Google, Facebook, Trustpilot etc - into one place, rather than all over the place.

Whilst Facebook reviews allow you to build a better business and understand the customer experience, they also provide you with an asset that delivers compounding interest: your reputation.

The most important review factors

When it comes to building trust, here's what consumers are saying matters most to them (i.e. factors that are most persuasive) when looking at business reviews on review platforms like Google as well as Facebook.

• Star-rating (between 4.5 and 4.9 stars is the sweet spot).
• Authenticity (are the reviews balanced? thousands of 5-star reviews alone set off alarms).
• Recentness (consistent feedback proves your level of service is constant; old reviews don't hold much weight).
• Response (how does the business respond? what does it say about them?)
• Volume (number of reviews).

Setting up your page for Facebook page reviews

Whether you already have an established business page or you need to create one, the benefits of Facebook reviews are irrefutable. Facebook is a powerful platform that will help you connect with your audience, acquire new customers, drive purchases and improve word-of-mouth referrals.

First of all, you'll need to set up a new Facebook business page if you haven't got one (or you've previously deleted your page ). You can do this from your personal Facebook account. Follow these five easy steps:

Step 1 - Create a Facebook page (if you don't have one) Go to https://www.facebook.com/pages/create Enter all of your business information in the panel on the left; you'll see real-time updates as you proceed. Use your business name where possible (or the name that people are likely to search by default). Use the 'category' section wisely and choose the relevant suggestions. Next, complete a short description – Facebook gives you 255 characters to play with.

Then, when you're done, hit the Create Page button down the bottom left.

Step 2 - Add some pictures Next, add your profile picture and cover photo. These will always be on display, so ensure you choose something eye-catching. If you are a public figure, use a portrait photograph; if you have a small business, use your logo, or, in lieu of a logo, you could also consider using a product image. The most important thing is that the image is recognisable.

Step 3 - Connect your Facebook page with WhatsApp (optional) If you wish, connect your business page to WhatsApp, so that customers can reach you here from your pages, or from any ads you plan to run, or, if you'd prefer to skip this bit, you can continue to the next page.

Step 4 - Choose a username Create your username, which will tell people where to find you ( and tag you ) on Facebook when they search above their news feed. Your username can be up to 50 characters, but use them wisely – ensure that your username is easy to remember. Facebook will give you a green tick if the username is available.

Step 5 - Add business information Facebook has a simple step-by-step guide to follow. When all of the details are complete, carefully consider the right call to action (CTA). This is what the public will see on your page, and may encourage visitors to shop, download your app, book an appointment or even just learn more about your business.

How to enable the Reviews tab on your page

Once you've done all this, you're ready to enable the Facebook review tab!

• Log in and navigate to your Facebook business page.
• Click on 'Settings' and then choose 'Templates and Tabs'.
• Find the Reviews tab and activate it.

How to get more Facebook reviews

Now it's time to get some glowing reviews on your business page. How do you do it? Quite simply, ask your customers ! The good news is, it's easy to request a review on Facebook. Here are a few ways you can do this:

• Reach out to your loyal customers and ask them to provide you with an honest review on your business Facebook page. You'll be impressed with the number of people that want to help.
• Use Cloutly to add your customers to automated review campaigns, which help you drive 2-3x more reviews on the review sites you've connected.
• If you have a website, you can embed your Facebook reviews so that with one click, you can redirect customers directly to Facebook. Cloutly has a range of website widgets you can use to showcase not only your Facebook reviews but your reviews from 40+ review sites.
• Ask your customers to check-in. If they do this, Facebook will remind them to leave a review on your business listing.

You rely on customer reviews to grow your business, but asking for them... sucks. Review requests are awkward, boring, and nobody wants another email asking them to complete a survey. That's why we built Cloutly. The fastest way to get your customers talking about you. pic.twitter.com/CvrciH2lCa — Cloutly (@cloutlyco) December 14, 2021

Whether you ask for a review in person, by email or by Facebook, remember to be genuine.  It is essential to ask your customer in the right way so they don't find you inauthentic about their experience and appear to be just seeking a review. If they have had a great experience, feel free to explain that reviews really help other prospective customers make comfortable decisions.

How to embed Facebook reviews

Note that you'll need to be the admin of a business page in order to to embed Facebook reviews. If you don't have one, discover how to create or delete a business Facebook account as quickly as possible.

Step 1 - Go to the Facebook reviews section Log in to the Facebook account associated with your Facebook business page and go to the business page. You will see a few tabs including Home, Services, Reviews, Shop, and others. Click on Reviews. Depending on your customization, the Reviews section might be positioned elsewhere. But it is generally found in the tabs section.

Step 2 - Filter and select the reviews to embed Once you've clicked on the Reviews tab, your business' reviews should appear. Above the Reviews section, you'll see a dropdown menu that allows you to categorize them into 'Star Rating', 'Most Helpful', 'Most Recent', and others. Select the one you would like. After sorting them, find the review you'd like to embed and click on the three horizontal dots at the top right-hand side of the display box.

Step 3 - Embedding your review When you click on the three horizontal dots, a few options will appear. If Embed is among them, click on it. If it isn't among the options, try clicking 'More Options' first.

Step 4 - Copy the Facebook embed code When you click Embed, a window containing the embed code pops up with two options: JavaScript SDK and iFrame. Choose the one that best fits your use case (though for most people, iFrame will work fine). This embed code is what you'll need to paste into your website's HTML in order to get your reviews to embed. Select the code and copy it.

Step 5 - Paste the Embed Code into Your Website With the code snippet in hand, you have one question and two options: firstly, where should I place my widget?! Secondly: you could choose to sprinkle the best reviews here and there across your website, or alternatively, create a dedicated page for your glowing testimonials where all your reviews live. Once you've got a game plan, head over to your website and paste your embed code into a HTML block (this process may be different, depending on your website builder/CMS).

How to respond to Facebook reviews

You should make an effort to respond to as many of your customer reviews as possible (the good and the bad), regardless of the platform. Your customers have taken the time to leave you a review, so it's nice to thank them for their time at the very least.

Always use their name, tell them that you appreciate their review and be specific in your reply by using keywords and addressing key points from their review. Where possible, you can use responses as marketing opportunities to announce a new promotion that might benefit them (or the 5000 other people who read your reply).

Transparency is key. If appropriate, ask them to spread the word to their friends and family.

If the review is negative, thank and reassure them that their feedback is valued. Try and take communications offline and take their best contact details. Indicate in your response that you are committed to resolving their issues.

Whatever the platform (Facebook, Google, TripAdvisor etc), it's important to have a procedure in place to respond to negative reviews. Check out our best response templates here .

How Facebook reviews affect your page rating

Facebook rates each business page on a number of metrics, such as reviews and recommendations (reviews are now synonymous with Facebook recommendations, to avoid confusion).

Various criteria form your overall rating, and only business owners who allow recommendations will be able to see this.

You can see your business’ rating by going to your page and clicking on the Reviews tab in the menu, at the top of your page.

Can I hide, report or remove Facebook page reviews?

Yes and no.

• Yes, you can hide or remove the reviews tab from your Facebook business page entirely.
• No, you can't remove individual reviews (unless they're fraudulent, and you can prove it).

Firstly, consider the content of the review and if a reply would be sufficient. Don’t forget that negative reviews can be just as powerful as 5-star reviews if you play your cards right.

All businesses make mistakes, and it is how you respond and deal with the situation that can count in your favour. Also, customers may be suspicious if you only have all glowing reviews (it doesn’t look natural).

If you receive a review that you deem fake, involves hate speech, is excessively negative or is in breach of Facebook's community standards, you can report it to Facebook and make a case for your business.

We've written a guide about removing negative reviews on Google , which is virtually the same process as on FB.

If you'd prefer, you can hide the review section on your page altogether, which will stop you from worrying about any fake or bad reviews/recommendations people might see. Be aware that this section relates to all reviews, including any new reviews, plus the five-star ratings you have already worked so hard for.

To do this, head to your Page Settings (edit page) , choose Templates and Tabs , find the Reviews tab and switch the toggle off.

As with other platforms like Google, you cannot remove reviews (unless they are against Facebook’s guidelines) from your Facebook page, even if they're malicious.

Review systems are grounded in transparency and honesty, therefore deleting and editing reviews would counteract this. The only way you can delete Facebook reviews is if you report them and Facebook confirms that it goes against their guidelines.

How to report a fake review on Facebook

If someone has posted a review that violates the platform's community standards , then you can report it. Facebook will remove the review if it includes bullying, misrepresentation, hate speech or insensitivity.

Flagging a Facebook review is simple. Here are the steps:

• Log in to your Facebook account and head over to your Facebook page on the right-hand side
• Navigate to the Reviews tab at the top and click it
• Navigate to the three dots beside the review in question (on your right). Then select Find support or report recommendation
• A pop-up window will appear. Click on the most appropriate word that describes the review

Then cross your fingers and wait for the Facebook jury to deliver their final judgement. Overly offensive and ingenuine reviews may warrant removal straight away.

Why can’t I see all my Facebook reviews?

Reviews disappeared? Can't find out where to see them? This one is usually a quick fix. Firstly, make sure that you've enabled your Reviews tab inside Page Settings (see above). Then, take a look at your page again. If you still can't see the Reviews tab, take a look under the More dropdown menu.

If it's there, you may want to re-arrange your tabs back in Page Settings and place Reviews further up the list. If it's still not there, go to the About tab and make sure you've selected a business category that Facebook recognises.

Some businesses have reported that their older reviews (star ratings) have just vanished.

If this has happened to you, you're not alone.

Since merging Reviews with Recommendations, Facebook has massively simplified the way in which people can sort through a business' feedback. Now, you only have the choice of sorting reviews by Most Helpful, or Most Recent.

While your reviews are unlikely actually gone, the limitations of this filtering system may cause them to appear like they're gone. Our advice: don't fret, they're probably still there. If you find a direct link to any of your old reviews, that will give you a definitive answer.

How to leave a review on Facebook

As most people have Facebook, it should be easy for them to leave a review for your Facebook Business Page. But, in case you have a Facebook novice wondering how to leave you a positive review, you can direct them to this guide.

• Head to the Facebook Business Page of the business you want to review
• Click Reviews from the drop down menu under the business's name and logo
• You'll see a question, Do you recommend * business name *? Then click Yes or No (but hopefully Yes )
• You can then write a review of at least 25 characters long
• Then, in the Sharing section you can select who you want to see your review. Just friends or everyone,
• Then, hit Post

Final thoughts

You're now armed with all the tools and support you need to start scoring Facebook reviews.

If you think about how many times you look at other businesses' reviews before you dine, shop or shake hands, you'll realise how important it is to continue building your reputation as an asset class.

The more reviews you get (even the bad ones), the more trust you earn, and this helps future customers make real buying decisions about you.

Which dentist would you trust: the one with a 3-star rating from two patients, or the one with a 4.8-star rating from three hundred patients?

Using a tool like Cloutly makes driving reviews easy, predictable and scalable. Instead of awkwardly asking your customers (one by one) for a review, Cloutly's review campaigns put the process on autopilot: driving 2-3x more reviews on the sites you choose, including Google and Facebook.

If word-of-mouth is important to your business, try Cloutly free for 14 days .

Lachlan Fea Twitter

👋 Co-Founder of Cloutly. Technical marketer interested in startups, SaaS, SEO, sales and UX. Passionate about bringing teams of brilliant people together and letting them do their thing.

Katie Hollamby

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Bad reviews getting you down? Read our article on how to respond to a 1-star review on Google!

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How To Get Facebook Reviews: 10 Strategies For Your Biz Page

Today more than ever, online reviews are a critical aspect of consumers’ purchasing decisions. And with the rise of social media, they have become an essential part of how people evaluate products and services. Facebook reviews are no different for businesses to have.

Since Facebook is the most popular social media platform, it has also become a hub for users to share their first-hand experiences and opinions on business pages.

So, are you wondering how to get more reviews on Facebook?

Here are ten practical tips to help you get started.

Table of Contents

What Are The Benefits of Online Reviews?

Before discussing the strategies, let’s first understand why online reviews are so important.

• Build Trust. Positive reviews from satisfied users can build trust with potential customers . It shows that your business has a good reputation and provides excellent products or services.
• Increase Visibility. Reviews on platforms like Facebook can boost your business’s visibility as they often appear in search engine results.
• Improve SEO. Reviews can also improve your search engine rankings as they are considered a form of user-generated content, which is highly valued by search engines.
• Customer Feedback. Online reviews provide valuable feedback from customers, allowing you to identify areas for improvement and make necessary changes.

What Are the Official Guidelines for Facebook Reviews?

When it comes to managing reviews on your business’s Facebook page, there are some official guidelines that you should be aware of:

• Moderation. You can moderate the reviews on your page by hiding or deleting them if they violate Facebook’s Community Standards.
• Reporting Fake Reviews. If you believe a review is fake or spam, you can report it to Facebook for review.
• Responding to Reviews. You can respond publicly or privately to reviews on your page, depending on the nature of the feedback.
• Asking Customers for Reviews. While you can’t incentivize customers to leave positive reviews, you are allowed to ask them for honest feedback.

Remember that recommendations that don’t follow Facebook’s community standards may be removed, so make sure to familiarize yourself with them before managing your reviews.

The key points are:

• Authenticity

Treat all users, including those leaving negative reviews, with respect and dignity. Avoid attacking or belittling them in your responses and focus on resolving any issues they may have.

10 Effective Strategies to Get More Facebook Reviews on Your Facebook Business Page

Now that you understand the importance of online reviews and the guidelines for managing them on Facebook, let’s dive into ten practical strategies to get more Facebook reviews on your business page .

Turn On Reviews For Your Facebook Page

First thing first.

Before you can get reviews, you need to make sure that they are enabled on your page.

To do this, go to your profile and choose the page you want to check.

Select the correct fan page and then click “ Settings & Privacy “:

On the next page, click “Privacy” in the left menu:

The last step is to click on “ Page and Tagging “, to finally see the option called “ Allow others to view and leave reviews on your Page? “.

Make sure the tagging is On:

Encourage Customers to Leave Facebook Reviews

Sometimes, all you need to do is ask.

Don’t be afraid to reach out to your customers and politely request them to leave a review on your Facebook page. You can do this through email marketing , social media posts, or even in-store signage.

When reaching out, make writing a review as simple as possible by providing a direct link to your page or instructions on how to navigate there.

A good template you can use to request reviews is:

>Hello [Customer Name],

>We hope you had a great experience with our product/service.

>We would love to hear your thoughts and feedback on our Facebook page.

>It will only take a few minutes, and your review will help us improve our services for future customers.

>Thank you for your support!

Of course, make sure to thank customers who have already left reviews and let them know their feedback is valuable to your business.

Respond To Reviews

Not only should you encourage customers to leave reviews, but also respond to them.

Acknowledge both positive and negative reviews and thank the reviewers for taking the time to share their experiences.

This shows that you care about your customers’ opinions and are willing to address any concerns they may have. It also gives potential customers a positive image of your brand, knowing that you value and engage with feedback.

For example,  you can respond to a positive review by saying:

>Thank you [Reviewer’s Name] for your kind words and support. We are happy to hear that you had a great experience with us.

For negative reviews, try to address the issue and offer solutions or an apology if necessary.

For example,  you can respond to a negative review by saying:

>We apologize for any inconvenience caused, [Reviewer’s Name]. Please send us a direct message so we can further assist you with this issue.

Remember to keep your tone professional, and respectful, and maintain Facebook’s community standards.

Share Positive Reviews On Other Social Media

Sharing positive reviews on your social media platforms is an effective way to promote your brand and encourage others to leave reviews.

If you don’t have any, you can consider purchasing real Facebook reviews as a way to boost your page’s credibility and encourage more reviews from others.

You can also take screenshots of positive reviews and share them on platforms like Instagram or Twitter, along with a link to your Facebook page for people to leave their reviews.

This also shows appreciation for customers who took the time to share their positive experiences.

They may feel more inclined to leave a review again in the future or share your brand with their network, leading to more reviews.

Implement A Review Generation System

Another effective strategy is to implement a review generation system.

This can be as simple as sending an automated email after a customer has made a purchase, asking them to leave a review on your Facebook page.

You can try a pop-up form on your website, offering a discount or freebie in exchange for leaving a review. 

Alternatively, you can implement a review generation system for engaged customers who complete a specific action on your website, like the case of SlideModel reviews , where engaged users are invited to leave a review after downloading a presentation template.

Make sure to check Facebook’s policies and guidelines when it comes to incentives for reviews.

Offer Great Customer Service

Customer service is a key factor in getting positive reviews.

Make sure to provide top-notch customer service to every customer, whether it’s through fast shipping, easy returns, or excellent communication.

If customers have a great experience with your business, they are more likely to leave a positive review and recommend your brand to others.

Engage With Your Audience Regularly

Engaging with your audience regularly not only helps build a relationship with them but also reminds them to leave a review.

You can do this by responding to comments and messages, posting interesting content, and running promotions or giveaways.

When customers see your brand actively engaging with its audience, they may feel more inclined to leave a review as they know their feedback will be valued and acknowledged .

For example,  you can post a poll or ask for suggestions on your Facebook page and include a call-to-action to leave a review.

Utilize Facebook Ads

Facebook ads can be a powerful tool in promoting your page and getting more reviews.

You can create an ad specifically targeting people who have recently engaged with your brand or visited your website, encouraging them to leave a review.

By reaching out to those who are already familiar with your brand, they may be more likely to take the time to leave a review.

To create a targeted ad, go to the Ads Manager and select the objective “Get More Page Likes” or “Engagement”.

From there, you can specify your target audience and budget.

Encourage Facebook Check-ins

Another way to increase reviews is by encouraging customers to check in on your business on Facebook.

This not only promotes your page but also makes it easier for customers to leave a review directly from the check-in.

You can offer incentives like discounts or freebies for customers who check in and leave a review, further motivating them to do so.

Add The Facebook Reviews Tab to Your Business Website

If you have a business website, make sure to add the reviews tab to your Facebook page .

This way, potential customers can easily see your overall review rating and read individual reviews without having to leave your website.

It also makes it more convenient for them to leave a review if they are already browsing your site.

How To Leave A Facebook Review

Not only should you try to generate Facebook reviews for your page but leave reviews for other businesses you have purchased from or did business with.

Here’s how to leave a Facebook review:

First, log into your Facebook account and visit the business page you want to review. Scroll down until you see the Reviews section.

Click on the stars to select your rating. A box will pop up asking you to describe your experience.

Write a detailed review being as specific as possible about what you liked or didn’t like. You can also upload photos to support your review.

Once you’re done, click “Post” to publish your review publicly on that page.

FAQs: Generating Facebook Reviews

There could be several reasons why you are not getting reviews on Facebook. It could be due to a lack of customer engagement, negative experiences with your business, or difficulty in leaving a review. But first, make sure you have enabled reviews on your page and have actively encouraged customers to leave reviews.

Facebook does not allow businesses to delete or hide negative reviews. However, you can report a review if it violates Facebook’s policies and guidelines . Otherwise, it is best to respond to the review professionally and try to address any concerns the customer may have.

Yes, you can offer incentives for customers to leave reviews, but make sure to follow Facebook’s guidelines and policies when it comes to offering rewards for reviews.

Final Words

Getting reviews on Facebook is an essential aspect of building a strong online presence and establishing trust with your audience.

By implementing these strategies, you can encourage more reviews and improve your overall review rating on Facebook.

Remember to always respond to reviews, whether positive or negative, professionally and respectfully. This shows that you value and appreciate customer feedback, leading to better customer relationships and more positive reviews in the future.

Remember, a great user experience leads to great reviews , so make sure to prioritize providing excellent customer service at all times. 

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2 thoughts on “how to get facebook reviews: 10 strategies for your biz page”.

All good tips Lisa. Engaging your Facebook Fans – and followers in general – regularly influences them to organically publish glowing reviews because they luv ya and wish to express it. Genuinely, it is kinda easy to score these types of reviews since you mainly need to care about the well-being of your tribe, listen to them and show up to respond. Smart post my friend.

Thanks Ryan. Of course it’s best to engage with folks on the social networks unless they are spamming you.Appreciate your coming by and taking the time to comment Ryan. Have a great day!

Comments are closed.

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How to Leave a Review on Facebook: A Step-by-Step Guide

Leaving a review on Facebook is pretty simple and quick. First, you need to find the page of the business or service you want to review. Once you’re on the page, look for the reviews section. Click on “Write a Review,” rate the business, and write your thoughts. After you’re done, just hit “Post,” and your review will be live.

Step-by-Step Tutorial on How to Leave a Review on Facebook

These steps will guide you through leaving a review on Facebook, ensuring your feedback is shared with others.

Step 1: Log in to Your Facebook Account

First, log in to your Facebook account using your username and password.

Make sure you have your login details handy. Without logging in, you won’t be able to leave a review.

Step 2: Search for the Business Page

Next, use the search bar at the top of the page to find the business or service you want to review.

Type the name of the business in the search bar and click on the correct page from the search results.

Step 3: Navigate to the Reviews Section

Once you’re on the business page, find the “Reviews” section. It is usually located on the left-hand side of the page.

Look for a tab labeled “Reviews” or a star icon. Click on it to proceed.

Step 4: Click on “Write a Review”

In the Reviews section, click on the button that says “Write a Review.”

This will open up a new window where you can write your review and rate the business.

Step 5: Rate the Business

Select a star rating for the business, ranging from 1 to 5 stars.

Your rating will help others gauge the quality of the business. Be honest!

Step 6: Write Your Review

Write your thoughts about the business in the text box provided.

Share your experience, what you liked or disliked, and any other details you think are important.

Step 7: Click “Post”

After writing your review, click the “Post” button to publish it.

Your review will now be visible to the public on the business’s Facebook page.

Once you complete these steps, your review will be live for others to see. It can help other potential customers make informed decisions.

Tips for Leaving a Review on Facebook

• Be Honest: Always give truthful feedback based on your actual experience.
• Be Specific: Provide specific details about what you liked or didn’t like.
• Stay Respectful: Even if you had a bad experience, keep your language respectful.
• Check Your Grammar: Make sure your review is easy to read by checking for spelling and grammar mistakes.
• Use Relevant Keywords: This helps others find your review when they search for similar topics.

Frequently Asked Questions

Do i need a facebook account to leave a review.

Yes, you need to be logged in to your Facebook account to leave a review.

Can I edit my review later?

Yes, you can edit your review by going back to the Reviews section and clicking on your review.

What if the “Write a Review” button is missing?

Some businesses might have reviews disabled. In this case, you won’t be able to leave a review.

Are reviews on Facebook public?

Yes, reviews you post on Facebook are visible to anyone who visits the business’s page.

How do I delete my review?

You can delete your review by finding it in the Reviews section and clicking on the delete option.

• Log in to your Facebook account.
• Search for the business page.
• Navigate to the Reviews section.
• Click on “Write a Review.”
• Rate the business.
• Write your review.
• Click “Post.”

Leaving a review on Facebook is a straightforward process that can have a big impact. Whether you had an amazing experience you want to share or encountered some hiccups, your review can help others make better decisions. Plus, businesses rely on feedback to improve and grow. So why not take a few minutes out of your day to leave a thoughtful review? It’s a small gesture that can make a big difference. For more tips on how to be an effective reviewer, check out our other articles. Happy reviewing!

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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• Learn How to Get Reviews On Facebook

How to Get Reviews on Facebook: The Ultimate Guide to Earning Facebook Reviews

Reviews play a fundamental role in building trust with your audience and can ultimately influence their decision to buy. Since many people rely on Facebook for recommendations and reviews, you want to take advantage of this opportunity and help your business drive more leads to choose your company.

On this page, we’ll discuss how Facebook reviews impact businesses, how to enable reviews on your page, and how to get more reviews on your Facebook profile. If you need help managing your reviews, call us today at  888-601-5359  to speak with a strategist about our  review management services .

How Facebook reviews impact business

Facebook reviews impact your audience’s perception of your business.

The better the reviews you have, the more authentic and unbiased the perception people will have of your business.

And since people want to buy from companies they can trust, they use the opinions and experiences of others to help them determine who to buy from. Because of this, reviews have a lot of influence on purchasing behaviors.

If you want to make a positive impression on your audience, you must invest in obtaining and maintaining reviews on your profile.

Facebook reviews  matter to your business  because:

• 12x more is the amount customers trust online reviews over product descriptions
• 92% of consumers read online reviews to learn more about a business
• 80% of consumers say online reviews have changed their minds about purchase

And since Facebook has recommendation mechanics built into their platform, you’ll be getting both social mentions and authority every time someone makes a mention.

Why ratings became recommendations on Facebook

A major reason why Facebook implemented this change is the hope that the new format will encourage users on the social network to write about their experiences with more detail.

Customers can be more honest in their recommendations since they don’t have to worry about giving the “correct” rating for a company. You’ll get less spammy recommendations as well since people can’t leave a one-star rating out of malice.

Recommendations are better than star ratings because they have a wider range of word-of-mouth travel on social media than traditional star ratings.

Extensive reviews provide users with more authentic and meaningful information and provide businesses with higher chances of gaining more customers and building online trust.

Recommendation ratings are based on how many people recommend or don’t recommend a business’s page. Facebook also takes pasting ratings into account when deciding on your score.

Unfortunately, Facebook doesn’t provide any more additional information on what the actual formula for the rating is other than that  only public recommendations  count towards the score.

Tags and audience settings

When a person selects yes or no for a recommendation, they have the option of commenting on what they would recommend about the company for yes, or what the company could improve on for no.

They also have the option of choosing their audience: “Public,” “Friends,” “Friends of Friends,” “Only me,” or “Custom,” which lets you select lists and tag users as well as choose anyone to exclude.

Often, recommendations also allow the user to select tags that they can use to mark their experience with your business.

Negative recommendation:

Positive recommendation:

Facebook implemented this change in hopes that the new format will encourage users on the social network to write about their experiences with more detail.

More extensive reviews provide users with more authentic and meaningful information and helps businesses address issues better and build trust with their customers.

How to get the reviews tabs to show up on Facebook business pages

Your reviews tab should be on by default for most page templates, but if your Facebook review page is not showing, here’s what you can do:

• Go to your business page’s on Facebook
• Click on “Settings” in the top right corner of your page
• Go to the “Templates and Tabs” option in the left-hand column

From here, you can do two things:

Slide “Use default tabs” in the right-hand column to “On” Default tabs will make it so that your reviews tab is showing since your reviews are one of your default tabs.

You may not want to do that if you’ve made any changes to your tabs (such as switching a tab off or moving it around) since any changes you make to your tabs will automatically turn default tabs off.

If that’s the case, you can instead head down to your reviews tab and turn it on from there.

If the reviews tab doesn’t show at all in the right-hand column under the “Templates and Tabs” option, you may need to scroll to the bottom of the list and select “Add a Tab.” From there, find “Review” and select “Add Tab.”

How to monitor your Facebook reviews

Checking your Facebook reviews is a simple task, but an important one. It’s critical that you regularly monitor and respond to reviews, so your customers know that you actively listen to what they say about your business.

Once you have your reviews tab set up, you can check out the reviews you have from your company’s Facebook page by clicking on the “Reviews” tab in the left-hand navigation menu.

The reviews tab is where you can check your reviews and your recommendation rating. It’s also where users can head to make recommendations and respond to others.

How to report spammy or fake reviews on Facebook

Facebook lets you report false or spam recommendations that you may receive.

When you report a recommendation, you select a tag based on which  Facebook Community Standard  the review violates. Here are a few common reasons to review a review:

• REcommendation not relevant

If you need to report a recommendation, follow these steps:

• Head to the “Reviews” tab on your Facebook Business page
• Find the recommendation post you want to report
• Click the three dots in the top right corner of the post
• Select “Find Support or Report Recommendation”
• Choose the tag the unfair recommendation best fits
• Hit “Send”

5 ways to encourage more reviews on Facebook

Once you have your recommendations enabled on Facebook, you’ll want to start encouraging more reviews from your customers.

To get authentic reviews, follow the guidelines you’re subject to with your business, whether it’s local guidelines or Facebook’s guidelines. You want people to give their honest opinion of their experience with your business, so your approach to obtaining reviews is critical.

Here are six ways to encourage more reviews on Facebook:

1. Make the Facebook recommendation process simple

Also, make sure that the process to make reviews is as simple as possible. The easier it is for your customers to make reviews, the more likely they are to finish the process.

Any time you encourage reviews like with email follow-ups or handouts, be sure to include links to your Facebook reviews tab (which can be found in the same section you enabled reviews). Don’t forget to include directions that explain how to leave recommendations.

2. Use email follow-ups

Email follow-ups  are one of the best ways to ask your customers for recommendations on Facebook.

Whenever someone makes a purchase or uses your services, you can send them a follow-up email asking them how their experience went.

If you’re a service business, you want your customer’s experience to be fresh in their minds, so send the email as soon as possible.

With ecommerce businesses, you want to give people a chance to try out your products and see if they like them, so wait a few days before sending your email so they have the chance to try them out.

Don’t forget to provide a link to your company’s Facebook review tab so your customers have easy access to writing their testimonials.

3. Use clear CTAs

Don’t be afraid to ask for recommendations.

Your customers will understand that you want to know how their experience went and what you can do to make it better, so you can ask for reviews.

The best way to ask is by using recommendation specific  calls to action (CTAs)  in your content.

When businesses ask for reviews, they should be direct and honest about what they expect from their audience, so when creating content for the purpose of reviews, tell your customers that you’d appreciate a review.

You can use a CTA like “Share your experience with us!” to encourage people to review their experience.

Don’t forget to include a link to your Facebook page on your website. Your customers will have an easy way to provide meaningful feedback about how their experience went with your company.

Customers will be more likely to share their experience if they can find previous recommendations easily.

Additionally, there may be instances where your customers will leave feedback about their experience with your business in comments instead of reviews. These comments offer you a good opportunity to thank your customers and ask them to provide that information in a review for future customers’ reference.

4. Encourage check-ins

With the Facebook app, users can go to a brick-and-mortar store’s Facebook page and check-in when they visit in person.

If your business has a physical location, enabling check-ins on your Facebook page can help you gather reviews, so encourage visitors to check-in and post a photo of themselves at your location.

To enable check-ins:

• Click on “Edit Page Info” on the top-right side of your Page (next to “Settings”)
• Scroll down to the “Locations” section on the right-hand column
• Check the box that says “Has an Address”
• Type in the address of where you would like people to check-in
• Scroll below the map that shows up after typing in your location
• Check the box that says “Customers visit my business at my street address”

This last box enables both the map and your check-ins.

Here are some ways you can ask people to check-in when they visit your location:

• Place a sign near your door encouraging users to check in to show others their experiences in-store
• Add another sign near your register that also encourages check-ins
• Include a CTA to your receipts asking for a review of their experience with a check-in
• Place check-in CTAs on product labels and signs
• Run ads with in-store only coupons
• Install wall art or large art pieces that visitors want to take selfies with

These strategies encourage more people to check-in so they can review your business later.

5. Say thank you

Respond promptly to any reviews you get with a “thank you!” Responding to the recommendations you gather is one of the best methods in generating more reviews.

When you respond individually to recommendations, you have a conversation with your customers. You show that their experience matters to you and that you’re grateful for their recommendation. You’ll build relationships with your customers and show how much you value them as individuals.

When visitors to your Facebook page see these interactions, they’ll be encouraged to form relationships with your business and leave recommendations of their own.

Even when you get negative recommendations, thank the person for their input and apologize for anything that went wrong. Think about how you can implement their concerns and suggestions, and tell them what you plan to do to improve or resolve the situation.

WebFX is a Partner in Driving Results

Hear from HydroWorx, who saw a 131% increase in organic forms by partnering with WebFX

WebFX can help you manage your Facebook reviews

Managing your online reputation is a critical component of your business. From encouraging reviews to managing and responding to them, it takes work to build your online reputation. If you’re too busy running your business to focus on manging reviews, WebFX is here to help.

At WebFX, we offer  online review management  along with our full range of  digital marketing services . With over 28 years of experience, you can count on us to help you manage your business’s online reputation while you worry about taking care of your customers.

When you partner with us, you partner with someone you can trust. Don’t believe us? Check out our list of  over 1,100 client testimonials  and  recommendations  on Facebook.

Contact us online  or call us at  888-601-5359 . check out our free guide, “everything you should know about facebook advertising” to learn how WebFX can help you get and manage your Facebook online reviews!

Table of Contents

• How Facebook Reviews Impact Business
• Why Ratings Became Recommendations on Facebook
• Tags and Audience Settings
• How to Get the Reviews Tabs to Show Up on Facebook Business Pages
• How to Monitor Your Facebook Reviews
• How to Report Spammy or Fake Reviews on Facebook
• 5 Ways to Encourage More Reviews on Facebook
• 1. Make the Facebook Recommendation Process Simple
• 2. Use Email Follow-ups
• 3. Use Clear CTAs
• 4. Encourage Check-ins
• 5. Say Thank You
• WebFX Can Help You Manage Your Facebook Reviews

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How to Respond to Facebook Reviews & Win Customers Over

L earn how to respond to Facebook reviews in a way that builds or repairs customer relationships and delights customers into returning again and again.

For many businesses in today’s market, Facebook is about building and managing a positive reputation. But, since you aren’t a giant ice cream sundae, you won’t be able to make everyone happy all the time. There will be negative Facebook reviews.

We’re going to teach you how to respond to Facebook reviews and recommendations – both negative and positive – so you have the tools to effectively reach out and win your customers over in the long-haul. Before you ask: yes, negative reviews can work in your favor.

Here are all the topics we’re going to cover in this guide on how to respond to Facebook reviews:

Managing Facebook Review Responses

How to respond to facebook reviews as your business, how to privately respond to a facebook reviewer, responding to negative facebook reviews and recommendations, is it okay to ignore negative facebook reviews or recommendations.

• How to respond to negative Facebook reviews or recommendations and win your customers back
• How to respond to a fake Facebook review or recommendation (+ example)

Can a business sue for a bad Facebook review?

Responding to Positive Facebook Reviews and Recommendations

Why respond to a positive Facebook review or recommendation

How to respond to a positive facebook review or recommendation (+ examples), removing facebook reviews or recommendations.

• Can you remove a bad Facebook review?

How to remove Facebook reviews or recommendations in 2019

Getting more facebook reviews and recommendations, why a high facebook rating matters, how to encourage more positive facebook reviews.

Let’s dive into all the technical aspects of how to respond to Facebook reviews:

Anyone with a business page on Facebook also has a personal account, so sometimes when you go to respond to review, the response shows up as being from your personal account and not your business’ page.

This frustrating kink is fairly simple to fix. Here’s how to respond to Facebook reviews as your business:

1. Go to your business’ page. 2. Click “Reviews” or “Recommendations” on the left-hand sidebar:

3. Locate the review you want to respond to. 4. Hover over the dropdown icon directly beneath it to see who you are commenting as:

5. To change who you’re commenting as, click the dropdown and select your business’ page.

Facebook allows you to continue conversations with your customers by responding via private message. This an excellent way to learn more about your customer’s experience and win them back over with your attention to service.

Here’s how to privately respond to a Facebook reviewer:

1. Head to your business’ Facebook page. 2. Click “Reviews” or “Recommendations” from the left-hand sidebar:

3. Locate the review you want to respond to privately. 4. Click on “Message” beneath it:

The best part of this feature is that Facebook notifies others that you are handling the review with a notice that says, “Page responded privately to this review.” This notice appears directly under the review and shows other customers that you haven’t just ignored the review.

Jump to our section on how to respond to negative Facebook reviews for insights on what to say when you send a private message.

You likely have more anxiety when it comes to responding to negative Facebook reviews than you do about the positive ones, and rightfully so. There’s a way you can impress customers – and a way you can make the situation worse – when responding to negative reviews. We’re going to teach you how to appropriately respond and even win customers over after they’ve had a negative experience.

You may think that by avoiding negative Facebook reviews or recommendations, you avoid adding fuel to a fire – but you’re only making things worse.

Negative reviews that are left unresponded to raise red flags for consumers. To them, it seems like you don’t care about a poor customer experience, and that the quality of service you offer is low. Because so many consumers use Facebook to make purchasing decisions, you need to show up for them. It can be tough to admit your business was wrong, but if you do, you’ll earn respect for your honesty and more customers in the future.

How to respond to negative Facebook reviews or recommendations and win customers back

The first time you read a negative Facebook review or recommendation, you may feel defensive. After reading it a second time, you may see a little bit of truth in their critique. The third time you read it, you are likely in a better mindset to craft an authentic response focused on your brand values rather than fueled by emotion. This is the mindset you need to be in to win customers back over.

When you sit down to respond to a negative Facebook review or recommendation, remember that it is an opportunity. How your business handles negative reviews can either concern or impress future customers – use it wisely.

Here’s how to respond to negative Facebook reviews or recommendations:

• Thank the customer for their honest feedback. Remember, they’ve handed you an opportunity to better your business.
• Apologize to the customer . Most of the time, when a customer complains online, they just want to be heard. You can almost always diffuse a tough situation with a sincere apology.
• Make an offer. Is there something you can do to repair the relationship between you and your customer? Try to make things right by offering something for their trouble. Take it a step further and make an even better impression by delivering more than what’s expected of you.
• Take it offline. We cannot stress how important this is with Facebook reviews. Unlike Google or Yelp, Facebook reviews behave like posts, so you could end up arguing with a dissatisfied customer in the comments. Avoid this by including a phone number or email address they can contact to claim the offer you made, or by asking them to privately message you.

The key to delighting customers who have had negative experiences and winning them back is by doing more for them than expected. Own a restaurant? Refund the meal, and the valet parking cost. Take that extra step to not only make things right, but really serve your customer in a phenomenal way.

How to report a fake Facebook review

When you receive a string of negative reviews, either from competitors, former employees, or people referencing things other than an experience at your business, these are known as fake reviews.

Fake reviews aren’t pretty. They’ve been known to hurt businesses and cause some serious damage. If you suspect or recognize a fake Facebook review, it’s pretty simple to get it removed by Facebook.

Here’s how to report a fake Facebook review:

1. Head to your business’ Facebook page. 2. Click on the “Reviews” or “Recommendations” tab on the left-hand sidebar:

3. Locate the fake Facebook review you want to report. 4. Click on the exclamation point icon to the right of the review:

5. Select “Recommendation Not Relevant” if the posted review has nothing to do with an experience at your business, or “Unfair Recommendation” if you suspect it is from a competitor or former employee:

6. Click “Send.”

Facebook will review your report and decide whether to remove the review.

How to respond to a fake Facebook review (+ example)

Though you’ve already reported it, Facebook’s reviewing process can take several weeks. Even then, there’s no guarantee that Facebook will remove the bad review. In order to properly handle a fake review, we recommend you respond to let others browsing your reviews that you’re taking care of it.

Here’s how to respond to Facebook reviews you suspect, or know, are fake:

• Be polite. Nothing will hurt your business more than making accusations in your Facebook review response, especially since it can turn into a commenting war.
• Raise questions regarding their false comments. Politely question the credibility of their review: 

“Hi [CUSTOMER NAME], we think there might be some confusion here! You mention that we did not honor your reservation, but we don’t take those unless they’re for a private room. Could it be that you have the wrong business? Please privately message us or give us a call at [INSERT PHONE NUMBER] so we can better understand the situation!”

• Don’t engage in a commenting war. If they continue to publicly comment back, refer them to an email address, phone number, or ask them to privately message you to further discuss their experience.

Technically, you can sue for a bad Facebook review – but make sure you have a case first.

Businesses have sued reviewers claiming slander or defamation if the review content had false claims that hurt their business. Before making the decision to sue, we recommend you hire a legal professional to discuss the option, as we are not lawyers and do not provide legal advice.

Responding to Positive Facebook Reviews or Recommendations

Positive Facebook reviews and recommendations aren’t as difficult to deal with properly, but there are a few best practices you should follow just the same.

Positive reviews are from your biggest fans, so you should absolutely respond to them. Make your happiest customers even happier by commenting a short, sweet, personalized note, thanking them for their business. That makes them feel noticed and appreciated, and they’ll be more likely to come back.

Responding to a positive Facebook review or recommendation is as easy (and fun) as it sounds. Here are a few tips for doing it well:

• Say thanks. Your customers keep you in business – thank them for their positive feedback!
• Point out something they mentioned in the review. Make your response a little more personal by saying, “we’re so glad you loved our ______,” or, “we’ll be sure to let Greg know you loved having him as your waiter!”
• Invite them back. Let them know you’re excited to see them again with a simple, “we look forward to having you dine with us again,” or, “we hope to see you again soon!”

If you’ve been hit by a string of fake Facebook reviews or recommendations, or you simply don’t have time to monitor all the reviews that are coming in, it may be time to remove them.

Can you remove a bad or fake Facebook review?

As the business page administrator, you don’t have the power to remove a bad or fake review yourself. You have to report it to Facebook and they will decide whether to remove the review.

For a Facebook review to be removed, it must fall under at least one of the following categories:

• Recommendation or Review Not Relevant , for any reviews that don’t specifically refer to an experience with your business.
• Unfair Recommendation. This isn’t just for reviews you think are unfair. It’s for those you suspect were paid for or written by former employees or competitors.
• Harassment , for any reviews written by people who have been constantly attacking your business.
• Spam , which can be used for any computer-generated or salesy content.
• Violence, Nudity, Hate Speech, Drugs, Suicide or Self-Injury, all of which Facebook considers “objectionable content” and has strict policies against. These should be reported immediately.

Facebook’s setup is constantly changing, so information that was written three years ago may no longer be valid.

Here’s how to remove Facebook reviews or recommendations in 2019:

1. Login to your Facebook’s business page. 2. On your page, select the “Reviews” or “Recommendations” tab on the left-hand side:

3. Locate the fake Facebook review you want to remove. 4. Click on the exclamation point icon to the right of the review:

5. Select the reason you want it to be removed:

After you respond to Facebook reviews left on your business’ page, you can continue effectively build a stronger reputation by getting more Facebook reviews and recommendations. Let us teach you how to get Facebook reviews with useful tips and advice you can put into practice today.

A large number of positive Facebook reviews does more than build a good reputation of your business. It also discredits the negative Facebook reviews you’ve received.

Facebook highly values relationships, and so if a user’s friend has recommended your business, that recommendation will show at the top for them. The Facebook user will see that their friend had a positive experience at your business, and that personal recommendation is incredibly valuable to the user’s decision-making process.

The more positive Facebook reviews and recommendations you can get, the better your online reputation, and the more like friends of reviewers are to choose you over competitors.

If you want to boost your Facebook rating, getting lots of positive Facebook reviews or recommendations is easier than you might think.

Here are some best practices to help you get more positive Facebook reviews or recommendations:

• Pre-screen your customers. Ask your customers how satisfied they were with their experience before sending them online to review you publicly. That way, only your happiest customers are sent to Facebook.
• Follow-up with customers. When you send reminders to customers who did not take action, you can double the number of Facebook reviews you receive.
• Frequently send review requests. Sending as many as possible as often as possible is important to get more Facebook reviews since the conversion rate is low compared to those sent to Google or Yelp. The review page on Facebook is busy and cluttered, sometimes distracting customers from what they came to do.
• Automate the process to effectively receive more Facebook reviews without spending lots of time.
• Include instructions on how to leave a review on Facebook because it can often be confusing, like this: – Head to the reviews section of our business page: [INSERT REVIEW PAGE LINK] – Locate the “Do you recommend [BUSINESS NAME]?” section – Select your response and provide feedback on your experience
• Check out our Facebook review management tool   which makes the process of getting more Facebook reviews easy.

Want to learn more? Check out our complete guide on how to get Facebook reviews .

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Nikola Bojkov

How to leave facebook reviews with the new facebook recommendations.

Learn everything about Facebook reviews and the new Facebook recommendations.

We are all aware that Facebook reviews and recommendations are extremely important for any company’s reputation.

And positive reviews or 5-star reviews from previous customers are becoming a new channel to build trust among potential customers.

What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.

In this post, we are publishing everything you need to know about Facebook recommendations and especially how to explain to customers to leave Facebook reviews on your Facebook page.

Facebook Reviews are Becoming Recommendations

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Facebook recently introduced new updates for Business Pages .

The main goal of the newly redesigned pages is to provide easier ways for people to interact with local businesses on social media.

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with local businesses.

One of the main updates is the further development of the feature Recommendations, which is an evolved version of the Facebook reviews system.

This new feature is already rolled out, and businesses will have the chance to see new reviews designed on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews and all recommendations that customers or other Facebook users previously gave will also be listed in this Reviews/Recommendations section.

As stated in the official update, Facebook is making Recommendations from the business’s community more helpful:

‘People use Recommendations to ask their communities where to go, where to eat, or where to shop on Facebook . We’re making those Recommendations more prominent on Pages.’

We are all aware that reviews and recommendations are extremely important for any company’s reputation.

This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.

Note: The old Facebook reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.

How are Recommendations different from Reviews?

Well, there are differences:

• Location – The Recommendations appear on the upper-right side,, and Reviews appear on the left-hand side (if not hidden).
• Reach – Reviews are visible to any Facebook user. With Recommendations, you can limit the reach and make it more personal.
• Format – Reviews have star ratings and comments. Recommendations have only comments.
• Reactions – Anyone can comment and like a Review, but only people in the person’s network can comment and like a Recommendation.
• Specifics – People can recommend a specific business feature (choose a tag that best describes their recommendation) and share a photo; Reviews don’t have such an option.

So, the bottom line is:

• The tab is called “Reviews”
• The feature is called “Recommendations”

How do Facebook Recommendations work?

What are the benefits of facebook recommendations.

The changes in the reviews system to recommendations are providing more options for customers to give their opinions about a certain business. Here are some of the benefits:

Increase reach with Recommendations

Your Facebook Page score will be reflected across Facebook, especially at places where customers make relevant decisions, such as Maps. Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends, which will empower the purchasing decisions and bring greater trust

Post photos about the business

This option was not previously enabled in the reviews section. Now, if you tag the business in the comments section when a friend asks for a recommendation, you have the option to also post gifs or photos. The cool thing is, that all these posts will be displayed in the Recommendations section of the business’s Facebook Page as customer reviews.

The best, mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.

Note: The character limit for a desktop recommendation is 25 and for mobile is 50.

Tag Facebook Recommendations

When a customer leaves a recommendation directly on the Facebook page, they can choose a tag that best describes their recommendation. These Facebook tags work like hashtags for businesses, and the Facebook system generates them based on words used in past reviews.

Here is an example of how the tags are displayed when you try to add a recommendation on mobile:

How the new Facebook rating score is calculated

As outlined in the official Facebook help center , the overall Facebook Page score is calculated as follows:

A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.

Or click the help icon below the average score in the Reviews tab, as shown below:

How to set up Facebook Recommendations?

If you’ve already activated the Reviews tab, then you don’t need to change anything. Please note that the Recommendations are a replacement of the Reviews tab and the process to activate it is the same as before.

If you still don’t have activated the Recommendations on your Facebook Page, here is how to activate the Facebook reviews tab.

Step 1: Log in to your Facebook account and go to your business Facebook page

Step 2: Navigate to the  ‘Settings’  section on your left-hand side

Step 3: Click the  ‘Privacy’ menu.

Step 3: Click the ‘Page and tagging’ menu as shown below:

Step 4: In this section, find the option ‘Allow others to view and leave reviews on your Page’ and make the toggle ON.

That’s it. Now, the reviews tab will appear on your page.

How to Recommend a Business on Facebook

This process is the one that has the biggest change.

To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.

Please note that previously, there was an option to ‘ Write a review ‘ and select the review score from 1-5. Now you do not actually leave a review for the business, but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’, which means you want to recommend the business or not. Simple as that.

Here are the steps for how to leave a Facebook review:

• Click the Reviews/Recommendations tab
• Click ‘Yes’ to recommend the Page
• Write your recommendation, and if you use mobile, upload a photo along with the recommendation text
• You can also choose a tag such as great service, amazing staff or similar

Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for recommendations.

And this tutorial is very important for business owners who want to get more Facebook reviews so they can explain this step-by-step process to their customers on how to navigate their Facebook Page reviews tab and how to recommend their business.

The Significance of Facebook Recommendations for Local Businesses

Here’s why these Facebook recommendations have become pivotal for local enterprises:

Boost in Credibility and Trust

Facebook recommendations serve as modern word-of-mouth referrals. When potential customers see positive recommendations from their friends or others in the community, it enhances the credibility of the business. In a digital age, many customers trust online reviews as much as personal recommendations, making these endorsements vital for establishing trust.

Enhanced Visibility and Organic Reach

When a user leaves a recommendation, it can be seen by their friends and connections. This means a local business can benefit from increased visibility without investing in paid advertising. Each recommendation acts as a mini marketing campaign, potentially reaching hundreds or even thousands of prospective clients without any added effort or expense from the business.

Influence on Buying Decisions

Recommendations can play a decisive role in a customer’s buying journey. A positive recommendation can sway uncertain customers towards trying out a local business. Conversely, negative feedback can serve as constructive criticism, allowing businesses to improve and address genuine concerns.

Enhanced Engagement and Community Building

Recommendations often spur conversations about the business, either through questions, shared experiences, or stories. This not only spreads awareness but fosters a sense of community around the brand. Engaging with these recommendations and comments can further personalize a business’s connection with its customer base, establishing loyalty and repeat business.

How to Report a Facebook Recommendation

Most of the online review platforms such as Google, TripAdvisor, and Yelp allow an option to report negative reviews that a business wants to be removed or delegated from their business listing or Facebook page in the case of Facebook reviews.

Similar to the previous option for reporting reviews, this option is now available, and you can report a Recommendation that violates Facebook’s Community Standards.

To do this, follow the steps:

• Go to the recommendation that you want to report and click the 3 dots in the top right corner
• Select “Find support or report Recommendation”
• Choose the topic and click “Submit”

In this relation, we recommend reading the following blog post:

Read more: How to Respond to Negative Facebook Reviews >>

How to ask for Facebook recommendations?

if you are a business and starting out with recommendations on Facebook, getting the first batch is very important to boost your trust in this social media network.

The simple steps on how to get more Facebook reviews are the following;

• Send emails to customers with a link to your Facebook reviews section
• Print QR codes on menus or flyers with the Facebook review link to the reviews tab
• Embed a ‘Review us on Facebook ‘  button on your website
• Add a Facebook reviews badge on your website
• Create Facebook ads  with your reviews

And for more reach and greater appeal of your Facebook reviews, you can embed them on your website. Read the section below and check the complete guide on Facebook reviews .

How to Embed Facebook Recommendations on your Website?

With the evolution of the Facebook reviews system, you can use a platform such as EmbedReviews to help you generate new recommendations posted on your Facebook Page.

The system automatically generates the ‘Yes’ and the ‘No’ recommendations, which you can display on your website with a simple embeddable code.

Feel free to try EmbedReviews , collect your Facebook Recommendations, and embed a Facebook reviews widget on your website.

If you want to read the full guide, make sure you read our article on how to embed Facebook reviews on a website .

Key Takeaways

I hope this article will help you improve your Facebook presence, and if you have any thoughts, feel free to reach out.

The Facebook reviews and recommendations system allows your customers to leave feedback and ratings on a business’s Facebook page, which provide greater benefits to your website, such as:

• Increased visibility and credibility: Positive reviews can boost a business’s reputation and attract new customers.
• Improved customer engagement: Responding to reviews can help businesses build stronger customer relationships.
• Enhanced local SEO : Facebook reviews can help businesses rank higher in search results for local search queries.
• Easy to use: Facebook reviews are easy for customers to leave and for businesses to manage.
• Insights: Review data can provide valuable insights into customer satisfaction and areas for improvement.

If you want to enable this feature via the Facebook app, follow these steps: 1. Open the Facebook app on your device. 2. Go to your Business Page. 3. Tap on the “More” option 4. Tap on “Settings”. 5. Scroll down to the “Templates and Tabs” section. 6. Find the “Reviews” or “Recommendations” tab 7. Once the tab is visible, make sure it’s set to “ON” or “Off.”

No, buying Facebook recommendations is against Facebook’s Community Standards and can result in penalties, including the removal of your page.

To post a recommendation for a business or place on Facebook, follow these steps: 1. Go to the Page of the business/place 2. Look for the “Recommendations” or “Reviews” section 3. Click on “Yes” to recommend the place 4. Write your recommendation 5. Post the Recommendation

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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Facebook Business Page Reviews How it Works and How to Turn On

A company’s online reputation is increasingly crucial for its growth in today’s tough digital market. Facebook Business Page reviews play a major role in the field. The article delves into the world of Facebook reviews for businesses, exploring how they function and providing insights into how to find reviews on Facebook. Covering key topics such as Facebook ratings and reviews, the importance of finding and managing reviews, and how to turn on the feature on one’s Facebook Business Page. Come and embark on a journey to unlock the potential of Facebook reviews for the business’s growth and credibility.

Facebook reviews for business are a powerful tool that allows customers to share their experiences and opinions about the products or services directly on the business page. The reviews come with overall rating, which provide a quick overview of the company’s general reputation. Good feedback improves trust and attracts more prospective clients, while negative reviews present opportunities for improvement and demonstrate transparency.

Facebook recommendations is a feature that empowers users on the platform to endorse and share their positive experiences with businesses with their friends within the Facebook community. The user-friendly tool allows individuals to effortlessly offer recommendations for Facebook pages associated with local businesses. Users are able to easily give valuable feedback to their social network by going to the targeted business’s Facebook page, going to the reviews section, and choosing “Yes” to recommend or “No” to not recommend.

What is a Facebook Business Page Review?

Facebook Business Page Reviews is a user-generated assessment and commentary system integrated into a business’s Facebook presence. Combining detailed feedback and evaluations with a rating system makes it an indispensable tool for businesses to evaluate customer satisfaction, establish and enhance credibility, and actively engage with their audience on the prominent platform of Facebook. A strong online presence, increased search engine rankings, and an influx of new clients are all results of maintaining an active presence on social media.

User-generated reviews on Facebook Business Pages come from clients, customers, or other stakeholders who have interacted with a business in a variety of ways, such as by making purchases, going to physical locations, or using offered services. Individuals share their perspectives and appraisals based on their interactions with the business, creating a valuable repository of feedback.

Functioning as a commentary and feedback platform, Facebook reviews on business pages allow users to offer detailed assessments of their experiences with the business. The feedback covers a broad spectrum of aspects, including product or service quality, the responsiveness of customer service, pricing considerations, and total satisfaction, providing a comprehensive view of the customer experience.

One distinctive feature of Facebook Reviews is the incorporation of a rating system spanning from zero, symbolizing a negative experience, to five, representing an exceptional one. A rating system offers a concise visual summary of a business’s reputation by aggregating the assessments of its customers into a quick reference point.

User-generated reviews and ratings are prominently displayed on the business’s dedicated Facebook Business Page, ensuring accessibility for anyone visiting the page. The visibility fosters transparency and significantly influences the perceptions of potential customers and visitors, impacting their decisions.

Facebook Reviews encourage engagement and interaction between the business and its customers. Business owners have the opportunity to respond to the reviews, expressing gratitude for positive feedback or addressing concerns raised in negative reviews. The two-way interaction demonstrates the business’s commitment to client contentment and shaping people’s perceptions.

What is the purpose of Facebook Business Page Reviews?

The purpose of Facebook Business Page Reviews is to enhance one’s business’s visibility on the Facebook search engine by allowing customers to provide feedback and ratings on a business’s Facebook page. Good evaluations and recommendations help a business gain more visibility on Facebook, as they appear in the News Feed of the reviewer’s friends or when someone asks for recommendations. Increased exposure attracts more potential customers. Facebook business page reviews serve as a tool for businesses to display their reputation, gather feedback, engage with customers, influence decision-making, and enhance their online presence. Facebook page reviews help a business grow and succeed in the digital age when used properly.

Reviews provide businesses with a platform to showcase their reputation to a broad audience. Positive reviews and high overall rating demonstrate trustworthiness and attract customers looking for credible businesses. Offering a concise snapshot of a business’s credibility and the quality of its products or services.

Facebook page reviews function as a valuable feedback mechanism. Customers openly express their thoughts and evaluations, encompassing various facets such as product quality, customer service, pricing, and overall satisfaction. Feedback is a goldmine of actionable insights that businesses utilize to identify areas for improvement, ultimately enhancing their offerings.

The reviews foster meaningful engagement between businesses and their customer base. Business owners have the opportunity to respond to reviews, regardless of whether they’re positive or negative. Active engagement demonstrates a commitment to customer satisfaction, nurturing trust and authenticity, and cultivating a positive relationship with customers.

Facebook page reviews play a pivotal role in influencing the decision-making process of potential customers. People rely on reviews when making purchasing decisions. Positive reviews sway choices in favor of the business, while negative reviews offer a balanced perspective. Providing opportunities for businesses to showcase their responsiveness in addressing concerns ultimately influences the decisions of prospective customers.

Facebook page reviews contribute significantly to a business’s online presence and search engine visibility. A well-reviewed business is more inclined to appear in search results and attract organic traffic, thereby increasing its online reach and impact. Reviews boost a business’s reputation, engagement, decision-making, and online presence.

When did Facebook Business Page Reviews begin?

Facebook Business Page Reviews began in the early 2012s. The exact launch date varies slightly due to continuous updates and rollouts. Facebook launched “Fan Pages,” dedicated business pages, in November 2007 to accommodate the growing business presence on the platform. The pages allowed businesses, organizations, and public figures to create a professional online presence and interact with their audience.

The addition of Facebook Business Page Reviews was a natural progression, aligning with Facebook’s aim to create a comprehensive ecosystem for businesses. The feature allows businesses to promote themselves and receive direct customer feedback and reviews on their Facebook pages.

Facebook continued to refine and expand its business-related features, including analytics, advertising tools, and e-commerce integrations, further solidifying its position as a significant platform for businesses to engage with their audience and manage their online presence.

Facebook updated reviews for their Recommendations feature in 2018. Star ratings and reviews from the old system appear on business review pages, but the new recommendation system no longer offers the star scale. Recommendations start with asking customers if they want to recommend a business.

What is the other term for Facebook Business Page Reviews?

The other term for Facebook Business Page Reviews is Facebook Recommendations. A Facebook Recommendation is used to describe the Facebook reviews and recommendations that users provide on a business’s Facebook page. Recommendations offer more than just a rating. Emphasizing the endorsement and approval of the business by buyers. A recommendation provided on a business’s Facebook page indicates that the reviewer has had a positive experience and is encouraging others to have the same.

The term “Facebook Recommendations” is commonly used to refer to the remarks made by people who visit a business’s Facebook page. Businesses encourage their buyers to give recommendations to bolster their online reputation and attract potential clients or customers. The recommendations cover many aspects, including product quality, customer service, pricing, and overall satisfaction, providing a comprehensive view of the customer experience.

Facebook Recommendations for businesses influence the decisions of potential customers. Consumers are swayed to choose a business that has received numerous good comments because they see it as a powerful endorsement. Businesses take harmful recommendations seriously, as they offer an opportunity to grow and solve buyer concerns, which end up leading to a more positive online reputation.

How do Facebook Business Page Reviews work?

Facebook Business Page Reviews work as a composite system, drawing from various sources, including user reviews and recommendations. The rating of a page is dependent on the feedback and endorsements shared by users about business pages on the platform. The pages that allow recommendations display a rating, whereas insufficient recommendations result in a page not having a rating at all.

Users have the choice of sharing their recommendations with a particular group of people when they recommend a business. A user’s recommendation is exclusively visible to their friends if they choose to share it with “Only Friends”. Recommendations shared publicly contribute to a page’s overall rating.

Facebook doesn’t verify whether users have purchased the product or utilized the service they are reviewing or recommending on Facebook Pages. The system is primarily based on user-generated content.

There are several steps to access the page’s review and recommendations. Navigate to the page by clicking its name in the Feed or by searching. Look for the “Recommendations” or “Reviews” section, located below the page’s cover photo. Users have to select “More” to see the content.

Facebook Business Page Reviews and Ratings aggregate user feedback and recommendations to generate a page’s rating. The visibility and inclusion of the recommendations depend on user settings, with public recommendations contributing to a page’s overall rating. Facebook’s system doesn’t validate user experiences, emphasizing the importance of transparency and engagement for businesses in managing their online reputation.

What role does Review Management play in the context of Facebook Business Page Reviews?

Review Management plays a role in the context of Facebook business page reviews, which include reputation, customer engagement, issue resolution, feedback, perception, and competitive advantage. Review Management involves the strategic process of monitoring, responding to, and influencing the reviews and feedback left by customers and users on various online platforms, including social media, review websites, and business listings, aiming to enhance a business’s online reputation, engage with customers, and address concerns or issues raised in reviews effectively. Good reviews allow potential customers to trust the business and feel comfortable purchasing because they know others have had pleasant experiences doing so. Recommendations from satisfied customers and an average Facebook review rating of four to five are the best advertising a company hopes for.

Review Management is instrumental in the proactive cultivation and preservation of a positive online reputation for a business. Review Management is achieved through diligent monitoring and adeptly handling reviews on the Facebook Business Page. Such actions underscore the business’s dedication to customer satisfaction and quality but wield considerable influence over the perceptions of potential customers as well, ultimately shaping their views in a favorable light.

Review Management places a strong emphasis on customer engagement. Providing a timely and professional response to both positive and negative reviews. Such engagement serves as a powerful testament to the business’s attentiveness and readiness to address concerns or convey appreciation for favorable feedback. The dynamic interaction fosters trust and authenticity, nurturing a positive rapport with customers.

Review Management equips businesses with strategies for effectively addressing negative reviews or recommendations. Critical voices sometimes serve as beacons, illuminating areas that require improvement. Businesses show their dedication to customer satisfaction by addressing issues openly and constructively, which turns negative experiences around.

Review Management involves harnessing the value of customer feedback shared within Facebook reviews. The wealth of insights is diligently analyzed to discern recurring patterns and identify areas ripe for enhancement, be it in products, services, or the customer experience.

How a business manages its reviews has a substantial influence on how prospective customers perceive it. Effective Review Management wields significant control over a business’s rating and the sentiment associated with it. The ability to sway the decisions of potential customers in a positive direction through strategic review handling is a potent tool in a business’s arsenal.

Having a strong online reputation, built through careful management of customer reviews, gives businesses a significant competitive edge. Today’s consumers frequently take a business’s online reputation into account when making purchasing decisions. Businesses that excel in Review Management bolster their credibility and position themselves advantageously in the marketplace.

How do Facebook Business Page and Google Business Profile Reviews differ?

Facebook business page and Google business profile reviews differ in several aspects, including the platform, the goal, the review aggregation, the social interaction, and the integration. Google reviews play a central role in local search rankings and a business’s discoverability on Google Search and Maps, while Facebook reviews are crucial for engaging the Facebook community. Understanding the differences is essential for businesses looking to manage their online reputations effectively on the platforms.

Facebook Business Page Reviews are an integral part of a business’s presence on Facebook and are primarily designed for engagement within the Facebook community. Providing a platform for users to offer feedback and endorsements directly on a business’s Facebook page. They affect a business’s Facebook search results, but their main purpose is to interact with its audience. Google Business Profile Reviews are exclusive to a business’s Google Business Profile and visible on both Google Search and Google Maps. The reviews carry significant weight in influencing local search rankings and play a crucial role in helping businesses establish their online presence, especially when targeting local customers.

Facebook Business Page Reviews present a rating, consolidating recommendations from individual user reviews. The rating offers a glance at a business’s entire reputation. Google Business Profile Reviews consider a broader spectrum of factors beyond just the number of reviews and their average rating. Google’s algorithm factors in review recency, user engagement with reviews (such as likes and shares), and the completeness of the Google Business Profile when calculating the star rating.

The Facebook Business Page Reviews feature allows for multiple modes of user participation. They are able to express their sentiments by liking, sharing, or commenting on reviews. Active engagement fosters a sense of community and facilitates open dialogue between customers and businesses. The interaction options for Google Business Profile Reviews are comparatively more limited. Users have the ability to “like” or “dislike” reviews, but the social community aspect is less pronounced compared to Facebook.

Facebook Business Page Reviews are seamlessly integrated into the Facebook ecosystem. The integration allows businesses to leverage their existing Facebook audience and utilize Facebook’s suite of tools for effective review management and engagement. Google Business Profile Reviews are tightly woven into the broader Google ecosystem. Their influence extends to a business’s visibility in Google Maps and local search results, making them an indispensable component of a local business’s online presence.

What is the importance of Facebook Business Page Reviews?

The importance of Facebook Business Page Reviews is immense, as they help shape a business’s reputation and success. They are essential for gaining potential customers, who heavily rely on reviews when making purchasing decisions. Statistics reveal that 88% of online shoppers consider reviews, with around 70% reading at least four before trusting a business. Facebook’s influence on consumer decisions is substantial, impacting more than 50% of purchase choices, especially when businesses have positive reviews, which around 80% of Facebook users are inclined to trust.

Disabling Facebook reviews results in a lack of positive feedback, which is vital for generating leads and driving sales. Research indicates that consumers are more likely to spend on businesses with excellent reviews, with positive feedback fostering trust and influencing choices. An impressive 92% of consumers select businesses with at least a 4 rating, and about 72% take action after reading positive reviews.

The absence of reviews harms a business’s credibility, as 15% of online shoppers are wary of a brand with zero testimonials. Reviews are instrumental in establishing trust with consumers, especially in a digital environment fraught with dubious claims.

Negative reviews, when managed effectively, are able to enhance a brand’s image and trustworthiness. Consumers seek transparency and authenticity and they tend to trust reviews that include both positive and negative feedback. Negative reviews provide insights and an opportunity for businesses to demonstrate their commitment to customer satisfaction, ultimately boosting conversion rates by up to 85%. Facebook Business Page Reviews are invaluable for building trust, attracting potential customers, and fortifying a business’s credibility. Disabling it results in missed opportunities and hinders a business’s competitiveness in the digital realm.

What are the advantages of having Facebook Business Page Reviews?

The advantages of having Facebook Business Page Reviews are listed below.

• Expanded Audience Reach with Recommendations: Facebook Recommendations serve as a powerful tool to broaden the business’s audience reach. Making one’s page more visible to users actively seeking businesses similar to theirs similar to how Facebook Marketplace relies on digital word-of-mouth through reviews. Facebook Recommendations become visible to a customer’s closest friends when discussing one’s business.

The enhanced visibility increases the business’s visibility and fosters trust among potential customers, influencing their purchasing decisions in the business owner’s favor.

• Visual Engagement through User-Uploaded Photos:  Users now have the ability to upload photos of their business to the Recommendations section with Facebook Business Page Reviews. They’re able to supplement their review with a GIF or photo of the establishment if a user mentions their business in response to a friend’s recommendation request.

The feature adds a visual dimension to customer feedback, allowing users to share their experiences more vividly. Enriching engagement with the business by providing a dynamic and immersive platform for users to connect with the business owner’s brand.

• Enhanced Feedback with Supportive Tags:  Facebook Recommendations empower users to provide more comprehensive feedback by offering them the option to select tags that complement their recommendations. The tags operate similarly to hashtags, allowing the Facebook algorithm to generate relevant keywords and optimize search results based on previous reviews.

Tags facilitate deeper engagement, allowing customers to contribute to a more structured and categorized repository of recommendations. Making it easier for potential customers to find the business and improving their experience with the business as a whole.

What is an example of Facebook Business Page Reviews?

Eloy Macias left a review saying, “I’d love to do some shopping for my family here. There prices are great!”. Recommending the shopping outlet to the general public.

Theresa A. Medina loves the outlet, thus leaving a positive review and recommending the shopping outlet to the public.

Quen Tan, a shopper at the outlet, left a negative review after experiencing confusion over the discount prices and a bad attitude from the staff. Leaving the shopper to not recommend the outlet.

Juan Cabrera experienced a bad experience with the security guard, thus leaving a negative review and not recommending the outlet.

The examples illustrate the range of sentiments and feedback that businesses receive through Facebook Business Page Reviews, from highly positive endorsements to critical evaluations of their products or services that greatly affect their Facebook page’s overall rating. Las Vegas Premium Outlets – South has thousands of reviews and a 4.3 overall rating.

How to turn on Facebook Business Page Reviews?

To turn on Facebook Business Page Reviews, follow these five steps below.

• Navigate to the Account Tab.  Log in to the Facebook account and go to the Facebook Business Page to enable reviews.
• Select “Settings”.  Click on “Show menu” in the top-left corner of the Facebook Page. Showing multiple options, choose “Settings”.
• Click on “Privacy”. Click on “Privacy” to access privacy-related settings in the left-hand menu.
• Go to “Page and Tagging”.  Under the “Privacy” settings, find and click on “Page and Tagging” to access options related to the Page’s visibility and interaction.
• Enable “Allow others to view and leave reviews on your Page” Option. Find the setting that says “Allow others to view and review your Page” in the “Page” section of the “Page and Tagging” settings. Check that the switch is set to “on” or “enabled.”

1. Navigate to the Account Tab.

Navigate to the account tab or the Facebook Business Page by clicking the business account profile.

2. Select the “Settings.”

Select the “settings” by clicking “show menu” on the top left hand corner of the screen..

3. Click on “Privacy.”

Click on “privacy” to get to the settings where “page and tagging” is seen..

4. Go to “Page and Tagging.”

Go to “page and tagging” that is shown on the multiple options in “privacy” settings..

5. Enable the “Allow others to view and leave reviews on your Page” option in the “Page Section.”

Enable the “Allow others to view and leave reviews on your Page” option in the “Page Section”. Allowing the business page to receive reviews from customers.

Where to see the Facebook Business Page Reviews?

One is able to see the Facebook Business Page Reviews on the “Reviews” tab that is seen on the Facebook Business Page. Follow the steps to answer the query “how to see reviews on Facebook”. Begin by logging into the Facebook account and navigating to the business’s dedicated Facebook Page. Locate the “Reviews” tab, typically situated in the middle menu under the Page’s profile picture and name. Click on the “Reviews” tab to enter the section where all user-generated reviews and recommendations for the business are displayed. The owner is able to read through the reviews, observe the recommendation, and engage in conversation by addressing comments or messages from customers in the section. The straightforward process allows the owner to monitor and respond to Facebook Business Page Reviews, giving them the ability to obtain significant insight into client opinions and bolster their online reputation while addressing customer concerns effectively.

How to appropriately respond to Facebook Business Page Reviews?

To appropriately respond to Facebook business page reviews, there are nine guidelines for responding to both positive and negative Facebook business reviews. Demonstrate the commitment to customer satisfaction and problem resolution.

Addressing positive reviews on Facebook is similar to addressing them on other platforms, such as Google. It’s vital that the respondent demonstrate appreciation and engage with the reviewer effectively. Here are some key tips.

Begin the response by thanking the customer for taking the time to leave a positive review. Give them a reason to be thankful. Acknowledge compliments such as “excellent customer service.”

Encourage the customer to spread the word about their positive experience with the business. Say something similar to, “We’re thrilled to hear you had a great experience! If you have friends looking for [your product or service], we’d love it if you could recommend us to them.”

Mention any specials, discounts, or freebies that interest the customer, if suitable. Say something similar to, “We have some exciting new promotions happening this month that we think you’ll love. Stay tuned for more details!”

Dealing with negative feedback on Facebook is an opportunity to make amends and improve customer satisfaction. Here’s how to respond effectively.

Ensure that one isn’t using their personal Facebook account to respond to customer’s concerns. Use the business account instead for responding to customers to maintain professionalism.

Start by acknowledging the customer’s feedback and expressing that their opinion is valued. Say something similar to, “Thank you for sharing your concerns; we appreciate your feedback.”

Use keywords from the customer’s review to demonstrate that the customer’s concern was read and understood. It shows that the respondent is paying attention and taking their concerns seriously.

Indicate how much the respondent cares about resolving their issue. Offer assistance by asking them to provide their best contact details or inviting them to reach out directly to the customer support team. Say something similar to, “We’re sorry to hear about your experience. We’d like to make it right. Could you please share your contact details, or you can reach out to our support team at [contact info]?”

Respond adeptly to both positive and negative Facebook Business Page Reviews by adhering to the guidelines, showcasing their dedication to customer satisfaction and the resolution of issues.

How to leave a Review in Facebook Business Page?

To know how to leave a review on Facebook Business Page, follow these seven steps.

• Log into Facebook.  Start by logging into Facebook. One must have an active account to leave a review.
• Visit the Business Page.  Go to the Facebook page of the business to review.
• Access the Reviews Section.  Look for the “Reviews” tab located in the left-hand corner of the business page. Click on it to access the “Reviews” section.
• Recommend or Not.  Click “Yes” or “No” under “Do you recommend (Business name?)” at the page’s bottom to indicate whether the person recommends the business.
• Write Recommendation. Write a recommendation of at least 25 characters in the text box provided. Be concise and specific when giving feedback.
• Add Tags or Photos (Optional).  They’re able to add tags or photos to their recommendation if they want to, but it’s optional.
• Post Recommendation.  Review the recommendation to ensure it’s accurate and complete. Click the “Post” or “Submit” button to submit the review.

What is the character limit for Facebook Business Page Reviews?

There is no character limit for Facebook Business Page Reviews. Facebook has evolved to provide users with flexibility while maintaining concise and informative feedback. There are minimum character limits in place to encourage users to provide meaningful input.

Desktop users have a minimum requirement of 25 characters to review a business page on Facebook. The required number of characters increases to 50 for mobile users. The limits are designed to prompt users to offer concise yet helpful feedback, ensuring that their reviews are informative and relevant.

Facebook has introduced the option for users to upload photos when leaving a recommendation or review. The feature allows customers to provide visual context and share their experiences through images, enhancing the review process. The combination of character limits and the ability to post photos offers users a more comprehensive and expressive way to share their feedback and recommendations on Facebook Business Pages.

What is the maximum star rating limit for Facebook Business Page Reviews?

There is no maximum star rating limit for Facebook business page reviews because Facebook has transitioned to a recommendation system. The change aims to streamline the review process, making it more straightforward for users to provide feedback. Users add context to their recommendations through tags, text, and photos, allowing for a more detailed and informative review.

A 5 overall rating is the highest accolade that a business receives in online review. It signifies an exceptional level of satisfaction and a truly outstanding experience for the reviewer. A customer who recommends a product or service is essentially saying that it is excellent in every way.

A rating of four indicates that a product or service has performed satisfactorily according to the conventional system, but the reviewer considers there to be room for further development. implying that the business has provided a good experience, although there are some areas where enhancements must be made.

Consumer behavior places high value on reviews and ratings, with many individuals becoming cautious when considering products or services that have an average rating of less than 4. Indicating the influence that reviews, ratings, or recommendations have on consumer decision-making processes. Businesses must be mindful of it when managing their online reputation and engaging with customer feedback.

Are Facebook Business Page Reviews Public?

Yes, Facebook Business Page Reviews are public. Reviews and recommendations left by Facebook users are public and are available to be seen by anyone who visits the business’s page. The reviews and recommendations are intended to provide transparency and allow potential customers to assess the business’s reputation and the experiences of previous customers.

Public reviews influence the perceptions and decisions of potential customers, making them a crucial aspect of a business’s online presence. Transparency encourages businesses to maintain high standards of quality and customer service to receive positive reviews and recommendations, which, in turn, helps attract more customers and build trust within the online community.

Transparency serves several purposes. It builds trust and credibility as potential customers are able to see authentic feedback from others, making informed decisions about the business’s offerings and customer satisfaction. Public reviews hold businesses accountable for their performance, encouraging them to maintain high standards and respond professionally to feedback. The reviews create a sense of community on the business’s page, allowing customers to engage with and comment on them. Managing public reviews effectively is crucial, as they contribute to a business’s online reputation and impact its success.

It’s important for businesses to be aware that public reviews include both positive and negative feedback. Effective review management involves responding professionally and constructively to all reviews, demonstrating a commitment to addressing customer concerns, and enhancing the customer experience.

What are the guidelines for Facebook Business Page Reviews?

The guidelines for Facebook business page reviews are to be respectful, accurate, and constructive contributions to the community. Maintain a respectful and pertinent tone when leaving reviews on Facebook Business Pages. Avoid using hate speech, personal attacks, or any form of discrimination in your feedback. Steer clear of using reviews for spamming or self-promotion purposes, which includes refraining from posting links or excessively promoting oneself. Reviews must directly pertain to their own personal experiences with the business, avoiding unrelated content such as political statements or off-topic discussions.

Reviewing a business is a two-way street, so it’s important to be honest about one’s interactions with the business being reviewed. Don’t pretend to be someone else or make fake accounts. Every written review must be based on real experience. Respecting people’s privacy is very important. Don’t share personal information about employees or other customers without their permission.

Maintain a polite and professional tone in the reviews by avoiding offensive language or profanity. Constructive criticism is welcomed, but it must be presented courteously and helpfully. Writing separate reviews for each interaction with a company rather than updating an existing one is preferable when dealing with multiple experiences with that company. Any reviews one finds that violate Facebook’s policies must be reported for moderation. These guidelines ensure a positive and informative environment for all Facebook users.

Can Businesses delete reviews on their Facebook Page?

Yes, businesses can delete reviews on their Facebook Page to some extent, but they’re not allowed to delete a review directly. They must report the reviews that violate Facebook’s policies, and Facebook is going to take action to remove or hide those reviews if they’re found to be in violation.

Businesses have the option to hide or disable reviews altogether by toggling off the “Allow others to view and leave reviews on your Page” setting. Toggling off the “Show Reviews Tab” effectively hides the reviews section on the Facebook Business Page. Preventing users from leaving new reviews or seeing existing ones. The action is reversible, and one is able to allow reviews again at any time by following the same steps and toggling the option back on. Hiding reviews is a temporary solution to stop new reviews from being posted or if there’s no time to address any concerns or issues with the existing reviews. It’s important to approach review management professionally and address customer feedback constructively whenever possible.

Businesses must exercise caution when considering the removal of reviews. Facebook has specific guidelines for reporting reviews, and they need to violate community standards or involve spam, hate speech, harassment, or other forms of prohibited content to be eligible for removal. Simply disliking a negative review or wanting to remove critical feedback isn’t a valid reason for reporting.

Businesses are able to request that reviews be removed by filing a complaint, but they’re unable to remove reviews they find objectionable. Facebook is in charge of managing the review removal process, and the outcome depends on whether the reported review violates its rules.

Businesses have a limited ability to influence the removal of reviews on their Facebook Page by reporting violations to Facebook. Reviews that don’t violate Facebook’s policies remain visible, as Facebook generally aims to maintain transparency and authenticity in its review system.

Is it illegal to remove reviews on Facebook Business Page?

No, it isn’t illegal to remove reviews on Facebook Business Page. Businesses have the option to manage and moderate the reviews on their page, including hiding or disabling reviews that violate Facebook’s policies or guidelines. Businesses mustn’t engage in fraudulent activities to manipulate or delete reviews, as it is considered unethical and violates Facebook’s terms of service.

Facebook provides tools and guidelines for businesses to report and address reviews that contain spam, false information, or violations of their policies. It is within the rights of business owners to use the tools to maintain a fair and accurate representation of their business on their Facebook Page. The removal or hiding of reviews must be done in accordance with Facebook’s policies and mustn’t be used to suppress legitimate customer feedback or engage in unethical practices.

Can Businesses hide reviews on their Facebook Page?

Yes, businesses can hide reviews on their Facebook Page, which provides them with a degree of control over the content and feedback displayed to the public. The feature is particularly valuable in various situations, including managing reputation, inaccurate reviews, review transparency, and privacy concerns.

Businesses have the ability to hide reviews temporarily during periods of negative publicity or when they’re addressing issues that have led to negative reviews. Allowing them to take proactive measures to improve their reputation before new reviews are visible. Businesses receive reviews that contain false information, spam, or violations of Facebook’s policies. Hiding the reviews prevents them from negatively affecting the business’s overall rating and reputation while the issue is resolved.

Some businesses prefer to disable reviews if they believe that the reviews feature isn’t representative of their customer base or if they want to rely on other methods for gathering feedback, such as surveys or direct communication. Certain businesses, especially those that aren’t primarily consumer-facing, have privacy concerns and choose to hide reviews to protect sensitive information or internal communications.

Businesses have the option to hide or disable reviews. It must be used judiciously and in accordance with Facebook’s guidelines. It’s recommended to address customer feedback constructively whenever possible and to use the review management features ethically to maintain trust and credibility with the online community. Businesses have the option to enable reviews again whenever they feel it is appropriate to do so.

How to get Facebook Business Page Reviews?

To get Facebook Business Page reviews, see the list below.

• Use ReputationStacker :  Reputation management tools such as ReputationStacker are incredibly helpful in automating the review gathering process. The tool automatically sends out surveys to the customers and directs them to review platforms, such as Facebook, where customers provide feedback to boost the reviews of the business page. It alerts the company that it has received a poor review, providing them with the opportunity to address the issue before it leads to negative reviews.
• Ask The Customers Directly:  Personal interaction with customers is a powerful way to encourage reviews. Take advantage of the chance a satisfied customer presents to request feedback in the form of a review. A restaurant owner must say, “We are glad you liked your meal. Would you mind sharing your experience on our Facebook page? Your feedback would mean a lot to us.” The direct approach makes it easy for happy customers to leave reviews, which leads to genuine, positive feedback.
• Engage on Social Media:  Active engagement with the audience on social media creates an environment where customers feel more comfortable leaving reviews. Respond to comments and messages promptly, express appreciation for compliments, and address any concerns or issues raised. Customers are more likely to return the favor by leaving a review after witnessing their appreciation for their feedback and positive interaction with them. Always be courteous and genuine in interactions, as it fosters a loyal customer base that willingly supports the business.
• Run Contests or Promotions:  Contests and promotions are fun and effective ways to incentivize customers to leave reviews. Host a contest, such as the “Review and Win” contest, where customers who leave a review on the Facebook page are entered into a drawing for a prize or receive a discount on their next purchase. Ensure that the terms and conditions of the contests comply with Facebook’s guidelines and are clearly communicated to participants. Contests boost the chance to get reviews on Facebook, so it’s essential to emphasize the importance of honest and authentic feedback.

What are the disadvantages of Facebook Business Page Reviews?

The disadvantages of Facebook Business Page Reviews are listed below.

• Negative Reviews Impact Reputation:  Negative reviews, if not managed properly, do serious harm for a business’s online reputation. They discourage prospective clients and create doubts about the quality of products or services.
• Difficulty in Removing Inaccurate Reviews:  Facebook has strict guidelines for removing reviews, and businesses face challenges when trying to remove inaccurate or malicious reviews. Leading to unjustly negative feedback lingering on the page.
• Competitor Interference:  Competitors or malicious individuals leave fake negative reviews to harm a business’s reputation. Addressing such reviews is time-consuming and frustrating.
• Limited Control:  Businesses have limited control over the content of reviews. A business is able to respond to reviews, but they’re unable to edit or remove them unless they violate Facebook’s policies.
• Inconsistent Feedback Quality:  The quality and substance of reviews vary widely. Some reviews are detailed and helpful, but others are vague or unconstructive.
• Privacy Issues: Some customers are reluctant to leave reviews on Facebook due to privacy issues or apprehension about getting in touch with the company.
• Spam Reviews: Businesses do encounter review spam, which consists of numerous fictitious positive or negative reviews left by automated accounts or paid services. Distorting the overall rating and reputation of the business page.
• Potential for Bias:  Reviews don’t provide a balanced view, as customers who have extremely positive or negative experiences are more likely to leave reviews, while those with neutral experiences aren’t.
• Resource Intensive: Managing and responding to reviews, especially if a business receives a high volume of them, is resource-intensive, requiring time and effort.
• Algorithm Changes: Facebook’s algorithms impact the visibility of reviews, making it challenging for businesses to maintain a consistent online reputation.

Why can’t I see the reviews on my Facebook page?

A user that can’t see the reviews on the Facebook page has several reasons, such as the disabled “Allow others to view and leave reviews on your Page” option, review privacy settings, and Facebook glitches.

It is possible that the Facebook Reviews Tab on the business page is disabled, which explains why Facebook Recommendation is not showing. Navigate to the Account Tab within the Facebook business account settings. Select “Settings” from the available options once there. Click on “Privacy,” which grants access to privacy settings related to the page. One is able to find a crucial option labeled “Allow others to view and leave reviews on your Page” within the “Page and Tagging” section. Ensure that the option is enabled. Activating the setting grants permission for others to post reviews on the Facebook Page, making them visible to visitors who access the business page.

Facebook’s platform sometimes encounters glitches and errors, particularly when undergoing significant updates or layout changes. The glitches lead to issues where Facebook reviews aren’t displaying correctly or appear to be missing. It’s best to be patient in these circumstances, as the issues subside on their own. Consider taking screenshots as a precautionary measure to safeguard the reviews. Staying informed about any updates or announcements from Facebook regarding known issues is a wise practice in such times.

It is crucial to report any issues with one’s Facebook page, including problems with Facebook recommendations not displaying correctly. Reporting helps address concerns and maintain a fair and reliable platform. There are several steps to report such issues. Access the drop-down box within the personal Facebook account and navigate to the ‘Help and Support’ option located at the top right-hand corner of the screen. Follow the provided prompts to report the problem effectively. The collective effort of reporting issues prompts Facebook to take the necessary actions to resolve them and improve the platform’s functionality.

Can Bad Facebook Reviews Ruin a business?

Yes, bad Facebook reviews can ruin a business. Negative reviews on Facebook have the potential to exert a significant influence on a business’s overall reputation and its ability to thrive. Negative reviews result in decreased sales, eroded customer trust, an impact on profitability, a competitive disadvantage, and difficulty attracting new customers.

Sales decline as potential customers become wary after reading critical reviews on the business. The study conducted by BrightLocal, revealing that 94% of consumers tend to avoid businesses with negative reviews, underscores the gravity of the effect. Businesses suffer lower sales when prospective customers see critical comments or low ratings and decide to patronize competitors with better reputations.

Negative reviews erode the crucial element of customer trust. Trust is the cornerstone of the relationship between businesses and consumers. It casts doubt on its reliability, quality, and dedication to customer satisfaction when a business accumulates negative feedback. Potential customers view it as untrustworthy or undependable if a business receives more negative than positive reviews, thereby further weakening the brand’s image.

Impacts on sales and trust ultimately affect the profitability of the business. A drop in revenue resulting from reduced sales leads to financial difficulties, particularly for small businesses. Negative reviews contribute to diminished customer retention as existing clients take their business elsewhere due to concerns highlighted in the reviews.

A business is placed at a competitive disadvantage. Consumers frequently conduct online comparisons before making purchasing decisions in today’s digital era. It positions itself unfavorably compared to competitors boasting better online reputations if a business accumulates a multitude of negative reviews. Customers are more inclined to select businesses with higher ratings and positive feedback.

Negative reviews impede the ability to attract new customers. Gaining new clientele becomes increasingly challenging when a business’s online reputation is corroded. Given that many consumers rely on reviews to make informed choices, a business with consistently negative feedback finds it difficult to entice new customers. The absence of positive recommendations deters potential customers from considering the business.

Businesses must proactively manage their online reputation to navigate the potential pitfalls. Encouraging satisfied customers to leave positive reviews and addressing negative feedback in a professional and constructive manner are important. Establishing and maintaining a positive online image is crucial in the fiercely competitive modern market, where consumer perception wields considerable influence over a business’s prosperity.

What is the difference between Facebook Reviews and Facebook Recommendations?

The differences between Facebook Reviews and Facebook Recommendations are  appearance, reach, format, interactions, and specificity.

Facebook Reviews are situated on the left-hand side of a business’s Facebook page in terms of location. Contrary to that, Facebook Recommendations take a prominent place in the upper-right corner of the page.

Reviews are accessible to any Facebook user who visits the page when it comes to reach, offering a broader audience for user feedback. Recommendations, on the other hand, have a more limited reach as they target a user’s closest friends when they inquire about a particular business.

Reviews provide a comprehensive overview by including the page rating along with accompanying comments regarding format. Recommendations, however, adopt a simplified format, featuring comments and omitting ratings.

Reviews are open to comments and likes from anyone who visits the page in terms of interactions. Recommendations, however, offer more limited interactions, allowing just individuals within the reviewer’s network to comment on and such as the recommendation.

Recommendations enable users to recommend specific features of a business by using tags and sharing relevant photos to provide added detail to their feedback. Reviews, on the other hand, mostly use star ratings and text comments that do not go into as much detail.

Reviews and Recommendations are part of a business’s online presence on Facebook. They differ in terms of their location on the page, reach, format, interactions, and the level of specificity they offer. The distinctions cater to various user preferences and provide businesses with versatile ways to gather and showcase customer feedback. It’s essential for businesses to understand the differences to effectively manage and leverage both types of user-generated content on their Facebook pages.

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

About Ian Kirby • Ian's Articles

The average ReputationStacker user triples their review count in the first 3 months .

Facebook account review: time, taking too long

In this article, we will answer several questions about the Facebook / Meta review process, such as how long does it take for Facebook to review your account? How you can speed up this process, and why does it take Facebook so long to review an account?

What is the Facebook account review?

Firstly, it is important to know what the Facebook account review actually is, and when to use it. The Facebook review consists of an online form that you need to fill in and submit. Below is what the form looks like.

As the form explains if you think your account was disabled by mistake, then fill in the necessary information and your profile will be considered for review . Even in the wording of this phrase, Facebook reserves the right to possibly not review your account.

Why are Facebook accounts reviewed?

There are many reasons why Facebook can decide to review an account, disabling it in the process . For example, if an account is deemed to pose any security threat, Facebook will automatically flag it for review . Accounts can also be blocked if the account was created using a false identity, posting spam messages, and because of  age restrictions , among other reasons.

How long does it take for Facebook to review your account?

Being locked out of your personal or business Facebook account can be incredibly frustrating and understandably so. You want to access your account as quickly as possible, but the Facebook account review process can take a while, with no status updates, causing further frustration.

Now, as for how long Facebook takes to actually review an account… it depends . There is no set time limit or time frame for the Facebook review. Some users may find that their Facebook account is recovered relatively quickly within a few hours or days, others may find their account takes much longer, such as a few weeks or even months, and unfortunately, other users can wait indefinitely, with Facebook ultimately not unblocking an account. A typical time frame is anywhere from 48 hours to 45 days.

Whilst Facebook does use AI for their verification process which in theory should give quick response times if there are any discrepancies in the review process then your account can be flagged for a manual review which takes longer. For example, during the Covid-19 pandemic , Facebook account review times were extended due to members of the Facebook support team working from home and putting a strain on the review process. Users saw the following message:

Reviewing your information may take longer than usual Thank you for sending your information. We have received it. We have fewer people available to review information due to the coronavirus (COVID-19) pandemic. It may take longer than usual to review your account. We're always looking out for the security of people on Facebook, so until then, you can't use your account.

If the delay between the day your account was disabled and the day that you requested a review of this action was longer than 30 days then your account will be permanently disabled and you will no longer be able to request a review .

How long does it take for Facebook to review your ID?

Often, Facebook accounts are blocked for suspected false account names, and Facebook can ask you to confirm your identity to check that the name on your ID and the name of your account match. Facebook recommends that you allow at least 48 hours for a response.

If you still haven’t heard anything after 48 hours, you can see if your ID was rejected . If Facebook does reject your ID then you should receive a message explaining why it was not accepted.

Should I request another review?

If your Facebook account is under review after having filled out the Facebook account review request, then the worst thing you can do is request another review . This is because requesting another review could have the adverse effect of putting your review at the back of the queue.

While sending Facebook another review request may seem like the only proactive thing that you can do in this situation, it is not. Sending multiple requests also has the potential to flag unusual activity with your account with Facebook. Often when performing repetitive actions on even a non-disabled Facebook account, such as trying to change your Facebook name multiple times in a short period of time, Facebook can disable certain actions. Facebook could even prevent you from requesting a review if you send too many review requests.

Can you actually talk to someone on Facebook?

Whilst you can contact a Facebook representative for certain issues, you are unable to do so for any issue related to technical support, which an account review and a disabled account fall under. So no, you cannot talk to someone on Facebook about your disabled account.

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How To Write a Facebook Review

In modern digital era, your voice matters more than ever, especially when it comes to sharing experiences with businesses on social media. Writing a Facebook review is a powerful way to express your opinion and influence others. Whether it’s raving about your favorite café or detailing a less-than-stellar experience at a local shop, your reviews contribute significantly to the online reputation of businesses.

Understanding the impact of your words, you might want to ensure your Facebook circle is wide enough to make your opinions heard.

Enhancing your presence by deciding to buy Facebook reviews can significantly enhance the impact of your evaluations, ensuring that your endorsements or cautions are heard by a wider audience. This strategy not only expands your social network but also elevates the trustworthiness and visibility of your evaluations, turning them into a valuable asset for others.

Table of Contents

Key Takeaways

• Understand the binary “Yes” or “No” recommendation system on Facebook and ensure your review accurately reflects your experience, setting a guiding tone for readers.
• Emphasize the importance of including specific details and personal experiences in your review to provide clarity and engage readers with authentic feedback.
• Remember the significance of choosing a constructive tone and the impact of timing when sharing your experiences, to foster positive dialogue and provide useful feedback.
• Highlight the value of attaching authentic photos to your reviews, enhancing credibility and offering a more immersive insight into your experience.
• Acknowledge the public nature of Facebook reviews, emphasizing the need for thoughtful, balanced feedback that can guide future customers and inform business improvements.
• Utilize the flexibility to edit or delete your Facebook reviews, allowing your feedback to remain accurate and reflective of your latest experiences.

Steps To Write Reviews on Facebook

Writing a Facebook review can significantly impact a business, influencing potential customers and shaping the company’s online reputation. To ensure your review offers value and clarity, follow the guidelines below.

Choose the Right Rating

Your review starts with selecting a rating. Given that Facebook has transitioned to recommendations rather than the traditional star ratings, your choice is binary: yes or no. This doesn’t mean your review lacks nuance. Your recommendation — or lack thereof — sets the tone for your feedback. It’s essential to accurately reflect your experience.

Did the business meet your expectations? Would you suggest it to friends or family? Your initial recommendation acts as an anchor for your written review, guiding readers on your overall sentiment.

Provide Specific Details

The most helpful reviews go beyond general statements. When drafting your review, include specific details about what made your experience memorable. Were there standout products or services? How did the business go above and beyond?

Alternatively, if your experience was less than stellar, detail what aspects fell short. This information not only aids potential customers in their decision-making but also offers businesses valuable insight into areas of success or improvement. Remember, clarity is key. Break down your experience so readers can easily understand what to expect.

Include Personal Experience

Your personal experience is what makes your review unique. Share your story — whether it’s about the exceptional service you received or how a product exceeded your expectations. Don’t hesitate to mention employees by name if they contributed to your positive experience. Including personal anecdotes adds authenticity and relatability to your review, making it more engaging for readers. It’s these personal touches that transform a standard review into a powerful recommendation.

Other Things To Consider When Writing a Facebook Reviews

When crafting a Facebook review, it’s not just about what you say but how you say it. Language and tone play crucial roles in how your feedback is perceived. Opting for a constructive tone, even when critiquing, fosters a positive dialogue and encourages the business to engage with your feedback.

If you find it difficult to follow a certain tone or style, then a paragraph generator can help you with the first draft. It will craft compelling paragraphs according to your entered topic and selected tone/style.

Timing is another aspect often overlooked. Sharing your experience soon after it happens ensures your memories are fresh, making your review more detailed and helpful for others. But, if you’ve had a negative experience, taking a moment to cool off before typing can prevent overly-emotional responses that might not accurately reflect the situation.

The relevance of your review is paramount. The team from this essay writing platform called EssayPro advises focusing on specifics that future customers will find useful. Mentioning the quality of service, the atmosphere, or the product’s performance gives a well-rounded view that aids in decision-making. It’s also beneficial to highlight any changes in your second visit, as this shows the business’s capacity for growth or consistency.

You can also use authentic photos accompanying your review can greatly enhance its credibility. Visuals can capture aspects that words might miss, such as the ambiance of a place or the quality of a product, offering a more immersive insight into your experience.

Remember, a well-written review has the power to significantly influence both potential customers and the business itself. By choosing your words carefully, focusing on relevance, and attaching authentic visuals, your feedback can contribute meaningfully to the community, helping others make informed decisions and assisting businesses in their quest for improvement.

How Do I Leave a Review on Facebook?

Leaving a review on Facebook is simpler than you might think, and it’s a fantastic way for you to share your experiences with others while also helping businesses understand how they’re doing. Facebook reviews are influential, with 92.4% of customers reading online reviews and considering them as much as personal recommendations.

First, navigate to the business’s Facebook page. You’ll find the “Reviews” or “Recommendations” section usually located on the left-hand side menu of the page. If you’re on a mobile device, you might need to tap on the ‘More’ tab. Once you’re there, Facebook will prompt you with the question, “Do you recommend [Business Name]?” Here, you can select either “Yes” or “No”, based on your experience.

After choosing your recommendation option, a text box will appear where you can write your review. Here’s where your contribution really matters.

Be specific about what you liked or didn’t like. Mention details about the service, product quality, or your overall experience. This not only helps potential customers but also gives the business valuable feedback on what they’re doing right or what they could improve on.

Also, adding authentic photos can significantly enhance the credibility of your review. Photos offer visual evidence of your experience, making your review more relatable and trustworthy for those reading it.

Remember, your review should be honest and fair. Keep in mind that constructive criticism is more helpful than vague or overly negative comments. Businesses often use feedback from Facebook reviews to improve their products or services, so your insights can lead to real change.

Understanding how to leave a review on Facebook enables you to be part of a larger community, contributing valuable information that benefits both businesses and fellow customers alike. Your voice matters, and with these simple steps, you can make sure it’s heard.

Where Do I Find Facebook Reviews?

If you’re looking to leave a Facebook review, knowing where to find the review section is your first step. It’s simpler than you might think.

Facebook has integrated its review feature into what’s now known as Recommendations. This is where customers can share their experiences and thoughts about a business, service, or product with their network.

Start by navigating to the Facebook Page of the business you want to review. You’ll find the Recommendations or Reviews tab on the left sidebar of the page. This tab is your gateway to reading what others have said and leaving your own feedback. Whether you’re on a desktop or using the Facebook app, the process is essentially the same.

Occasionally, businesses might have this tab hidden due to their settings preferences. If that’s the case and you can’t seem to find where to leave a review, don’t worry. Contacting the business directly through their Facebook page via message can be a good alternative. They can provide you with a direct link or instruct you on how they prefer to gather customer feedback.

Remember, when you decide to leave a review, you’re not just sharing your thoughts with the business. Your review is visible to anyone who visits the business’s Facebook page. This visibility is exactly why your honest and detailed feedback is invaluable. It helps potential customers make informed decisions and can significantly impact the business’s reputation.

Can I Delete or Edit My Facebook Reviews?

Navigating the complexities of social media feedback might feel like a maze, especially when you’re looking to retract or modify your words. On Facebook, your voice matters , and so does your ability to update your insights as your experiences evolve.

If you’ve posted a review and later changed your mind, either because your opinion has shifted or you’ve had a change of heart, you’ll be relieved to know that editing and deleting your Facebook reviews is possible . This flexibility ensures your feedback remains accurate and reflective of your latest interactions.

To edit your Facebook review, simply navigate to the Recommendations section of the business page where you initially left your feedback. Find your review and click on the three dots in the top right corner. From there, you’ll see an option to ‘Edit Recommendation’. This is your chance to adjust your rating or elaborate on your experience further. Remember, your edited review will replace the original and will be date-stamped with the latest update.

In scenarios where you feel a review no longer represents your stance or if it was posted in error, deleting it is just as straightforward. Follow the same steps to locate your review under the business’s Recommendations. Instead of opting to edit, select ‘Remove Recommendation’. Upon confirmation, your review will permanently disappear, leaving no trace of the original comment.

This ability to edit or delete ensures that your digital footprint on Facebook is as current and genuine as your real-world experiences. It underscores the platform’s commitment to providing dynamic, user-driven content that accurately reflects consumer opinions and experiences. Whether you’re praising an unforgettable service or retracting a critique based on a resolved issue, your control over your online reviews is uncompromised.

Remember, each review contributes to the community’s perception of a business. Exercising your power to edit or delete ensures that your influence remains both positive and precise.

Related Post: How to Build More Credibility on Facebook

Crafting a Facebook review is more than just sharing your experience; it’s about contributing to a business’s growth and guiding future customers.

Remember, your words have the power to influence and shape perceptions. By treating your reviews as advice for friends and maintaining a balanced and fair perspective, you’re not just offering feedback but also playing a crucial role in the business-customer relationship.

Businesses that actively respond to reviews demonstrate their dedication to customer satisfaction, further emphasizing the importance of your input. So next time you’re about to write a review, consider the impact of your words and the responsibility that comes with them. Your thoughtful and honest feedback can make a significant difference.

FAQs About Writing Facebook Reviews

Here are some frequently asked questions about Facebook Reviews.

Where is the review tab on Facebook?

The review tab on Facebook can be found on the business’s Facebook Page. It’s located on the left side of the page under the business’s profile picture and name. By clicking on this tab, users can view and leave reviews for the business.

Why can’t I leave a review on Facebook?

You might not be able to leave a review on Facebook if the business has not enabled the review feature on their Page. Page owners have the option to turn on or off this feature. If it’s not available, you might want to contact the business directly to share your feedback.

When you get a friend suggestion on Facebook, does the other person get it too?

It’s not guaranteed. Facebook suggests friends based on mutual connections, interests, or activities, but it doesn’t mean the same suggestion appears for both parties. Each user’s suggestions are tailored to their own profile and interactions.

Where can I leave a review for a company?

You can leave a review for a company on various platforms including Google Business Profile, Yelp, Facebook, Angie’s List, and the Better Business Bureau (BBB). These platforms cater to different types of businesses and audiences, so choose the one that best fits the business you want to review.

Can my friends see my reviews on Facebook?

Yes, friends can see your reviews on Facebook depending on your privacy settings. When leaving a review, you have the option to adjust who can see it—everyone, just friends, or a custom list. Encouraging customers to set their reviews to public can increase visibility for businesses.

This is used as a reference for customers when looking for products and services. For businesses, this is a promotion tool so that their posts and page are more visible in user’s feeds.

Related posts:

• How to Leave a Facebook Group
• How To Edit Group Rules On Facebook?
• How to Use Facebook Polls to Gain Insightful Reviews for Your Gaming Site
• How to Set Up Facebook Automotive Ads

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