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Presentation design guide: tips, examples, and templates

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Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic . It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools. 

With this presentation design guide accompanied by Prezi presentation examples , templates , and AI functionalities , you’ll have no problem creating stunning and impactful presentations that’ll wow your audience.

a man working on his laptop

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch and offer helpful tips for different presentation types . In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive guide to the best presentation design techniques, you’ll be able to develop an engaging and professional presentation that gets results!

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations. 

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Mind map idea from Prezi AI

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights its essential aspects. 

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on your presentation type, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better. 

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

presentation design guide to design presentations

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

persuasive presentation design

To learn more about different types of presentations and how to structure them accordingly, read our article on presentation types .

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

A close-up of a female entrepreneur using laptop for business and finances to work with personal data. She is utilizing AI, A.I., and ML technologies in daily life to enhance her working routine. Embracing the futuristic union of human and technology and meeting presentation deadlines.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze 

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

woman doing an online research

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go. 

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming presentation design.

Storyboard Example – Water Cycle Project

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation. 

Also, here you’ll want to make a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

presentation design tips

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting. 

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative. 

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience.

5. Practice your delivery 

Even with a great presentation design, how you deliver it is crucial in leaving an impression. Practice your presentation’s timing to become familiar with the rhythm and pace. It might help to record yourself to pinpoint areas for enhancement. Practicing in front of a friend or family member can also offer insights. Keep in mind the more you rehearse, the more self-assured and at ease you’ll be when giving the presentation.

6. Engage your audience 

Engaging with your audience can enhance the impact of your presentation. You could prompt discussions, invite participation, or incorporate features such as surveys or puzzles. For instance, when introducing a marketing plan you could kick off with a survey to assess how well the audience grasps the subject. This boosts interactivity in your presentation and also fosters a connection with your listeners and sustains their interest throughout.

design concept presentation template

7. Use storytelling techniques

Using stories can be a way to captivate your audience and ensure that your message sticks with them. When creating a presentation, consider incorporating a narrative structure that incorporates a beginning, middle, and end. For example, when outlining a business strategy, kick off with a story that highlights a challenge in need of resolution. Then delve into your proposed solution before illustrating the results that can be achieved. This storytelling approach can foster a connection with your audience and enhance their grasp of the main ideas you’re conveying.

8. Prepare for technical difficulties

It’s common to encounter glitches, so being ready is key. Make sure you have a strategy in place if things go south during your presentation. For instance, store your presentation on devices like a USB drive and online storage, and keep hard copies of important slides handy. Also, get acquainted with the equipment and software you’ll use for the presentation. Planning ahead for any issues can help you navigate them smoothly and maintain the flow of your presentation.

9. Include high-quality visuals

Good visuals play a role in the success of your presentation. Incorporate top-notch pictures, graphics,3 and videos to ensure your slides are visually captivating and interesting. Steer clear of using low-quality images that may come off as pixelated and amateurish. When presenting data, think about using charts or infographics to present the information clearly. Prezi provides access to a selection of high-quality visuals that can elevate the design impact of your presentation.

10. Be unique

It’s crucial to make sure your design is original to set yourself apart from the crowd. If you’re a student, aim to craft a presentation that showcases your flair and avoid imitating others. This approach helps you differentiate yourself and ensures that your work is more memorable. In the business field, make sure that your design elements, such as colors, fonts, and overall aesthetics are different from those used by similar companies. Steer clear of templates that might give your presentation a generic feel. By developing a unique design, you establish your identity and leave a lasting impact on your audience.

Smiling african woman giving presentation at startup. Happy female professional standing in front of a large television screen with a graph.

For more practical tips read our article on how to make a presentation . 

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

women working on her laprop

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Presentation design elements need to elevate your message instead of overshadowing it. 

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

Prezi AI generated template for mind map ideas

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can help create a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well. 

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Prezi presentation example created using Prezi AI.

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent 

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

Science project presentation template

11. Use white space effectively

In slide design, whitespace, also known as negative space, refers to the areas surrounding elements. It plays a role in decluttering your slides, enhancing readability, and directing focus towards content. Utilizing whitespace results in a sophisticated appearance for your slides. Remember, simplicity is key – avoid overwhelming your audience with information on each slide.

12. Incorporate visual hierarchy

When it comes to visuals, the key is to organize elements in a manner that naturally directs the viewer’s attention towards the crucial parts of the presentation. Utilize variations in size, color, and positioning to establish a flow for the viewer to navigate through. For instance, opt for fonts to highlight headings, colors for significant points, and position essential elements at the top of the slide. These tactics aid in ensuring that your audience grasps the ideas promptly and effortlessly.

QBR template from Prezi

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Make the presentation design process easier by pairing up with Prezi AI 

Presentation design may not come naturally to everyone, and time constraints often limit our ability to dedicate hours to perfecting our designs. Enter Prezi AI , a tool that streamlines the presentation design process enabling users to prioritize content over appeal. Let’s explore some ways in which Prezi AI can elevate your presentation design.

  • Template suggestions: Prezi AI provides a range of crafted templates that are customized to match your presentation’s theme, guaranteeing that your slides have a unified appearance with minimal hassle.
  • Smart formatting: When using Prezi AI , your text and images will be formatted automatically, eliminating the need for layout adjustments. This results in a professional appearance without the hassle.
  • Design consistency: Prezi AI ensures that your presentation maintains a design by keeping color schemes and fonts consistent, eliminating the need to fret over discrepancies.
  • Image and media integration: Enhance the appeal and engagement of your slides by adding relevant images, videos, and graphics with the help of Prezi AI smart media recommendations.
  • Customizable animations: Enhance your slides with custom animations using Prezi AI to create transitions and captivate your audience. These dynamic animations can emphasize points and ensure a smooth flow throughout your presentation.

Using Prezi AI allows you to simplify the design process and craft appealing presentations, even if you lack time or design skills.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own. 

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from the start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively. 

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out. 

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for presentation design ideas, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain 

Another great presentation design example that stands out is an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!

design concept presentation template

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Logo Design Presentation Template

Logo Design Presentation Template, within the Milanote app

Organize and share your logo design concepts

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote. This template is part of our guide on How to plan a logo design project .

  • Explore ideas
  • Organize visually
  • Share with your team & clients
  • Gather feedback
  • Export to PDF

How to use this template

Whether you’re a designer or creative director, follow this step-by-step guide to learn the modern process of sharing logo concepts with your team or client in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Logo Design Presentation template contains beautifully composed placeholders for images, video, notes and more. Just drag and drop your content onto the board to create a presentation in minutes.

logo presentation template step 1

Create a new board for your concepts.

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Choose the Logo Design Presentation template.

Choose a template

Each new board gives you the option to start with a beautiful template.

2. Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few example of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.

logo presentation template step 2

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

3. Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the  Logo Brief  and the visual direction from the  Moodboard  to communicate the path to this point.

Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.

logo presentation template step 3

Add a note to describe each option.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

4. Share with your team or client

With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.

logo presentation template step 4

Share the concepts with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

5. Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

logo presentation template step 5

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mention others to get their attention.

Mention teammates to get their attention

Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

Start your Logo Design Presentation

Organize and share logo design concepts

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design concept presentation template

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85+ Best Free Presentation Templates to Edit & Download

85+ Best Free Presentation Templates to Edit & Download

Written by: Mahnoor Sheikh

best presentation templates - header wide

Looking for the best presentation templates to use for your next pitch deck , company meeting or training session ? You’re in the right place.

Creating a good presentation from scratch can be frustrating. Especially if you want to stand out and look professional, but don’t have a lot of time on your hands.

Thankfully, this is why top online presentation templates and slide themes outside of PowerPoint and Google Slides exist.

Scroll down for some of the best presentation templates in Visme across various categories. When you find one you like, click on the button below it to start editing it using the presentation software .

Visme's presentation software has 400+ pre-made presentation templates and 1,500+ slide templates created by professional designers. All of our slideshows are fully customizable, so you can fit them to your brand easily using our intuitive Brand Wizard .

Whether you’re looking for a business presentation template , a nonprofit slideshow or an educational presentation for school , you’ll find exactly what you need.

Watch this video to see how easy it is to create a presentation with Visme.

Here's a short selection of 8 easy-to-edit presentation templates you can edit, share and download with Visme. View 72 more templates below:

design concept presentation template

Best Presentation Templates for Non-Designers

  • Category #1: Best Presentation Templates for Business
  • Category #2: Best Presentation Templates for Training & Education
  • Category #3: Best Presentation Templates for Nonprofit

Best Presentation Templates for Business

In this section, we have compiled a list of the best presentation templates for all kinds of business purposes, such as annual reports, researches, investor pitches and even brand guidelines.

Scroll down to view our top picks for powerful business presentation templates or click through this navigable menu. You’ll discover plenty of creative PowerPoint templates, free downloads and designs.

  • Marketing Report Presentation
  • Project Status Report Presentation
  • Customer Service Presentation
  • Hiring Trends in the Fintech Sector Presentation
  • Employee Onboarding Presentation
  • Meeting Agenda Presentation
  • Sales Report Presentation
  • Press Release Presentation
  • Remote Team Working Agreement Presentation Template
  • Product Presentation
  • Market Analysis Presentation
  • Business Annual Report Presentation
  • Creative Product Presentation
  • Minimalist Fashion Design Presentation
  • Business Plan Presentation
  • Marketing Plan Presentation
  • SWOT Analysis Presentation
  • Best Workout Apps Presentation
  • Architecture Studio Presentation
  • Financial Report Presentation
  • Digital Marketing KPIs Presentation
  • Technology Research Presentation
  • Nature Background Presentation
  • Travel Presentation
  • Consulting Presentation
  • Business Case Study Presentation
  • Wedding Photography Presentation
  • Investor Pitch Deck
  • Mobile App Pitch Deck
  • CRM Go-To-Market Strategy Presentation
  • Online Marketing Webinar Presentation
  • Cab Service Pitch Deck
  • SaaS Pitch Deck
  • Social Media Pitch Deck
  • Influencer Marketing Pitch Deck
  • Visual Brand Identity Presentation
  • Professional Soccer Team Sponsorship Presentation
  • Corporate Sales Operational Report Presentation
  • Ecommerce Business Model Presentation
  • Company Win-Loss Analysis Report Presentation
  • LittleBlue Brand Guidelines Presentation
  • PixelGo Brand Guidelines Presentation
  • Talkie Brand Guidelines Presentation
  • HanaEatery Brand Guidelines Presentation
  • Atmoluxe Brand Guidelines Presentation
  • Creative Brief Presentation
  • Project Management Presentation
  • UX Strategy Presentation
  • Web Development Proposal Presentation
  • Human Resources Presentation
  • Team Project Update Presentation

1. Marketing Report Presentation

This monthly marketing report presentation template is a great way to present the results of your marketing efforts, such as your social media strategy . It features interactive slides, a clean design with icons and section dividers, modern fonts and a bold color scheme that you can replace with your own brand colors.

design concept presentation template

2. Project Status Report Presentation

If you’re looking through presentation templates for projects with which you can update your boss, colleagues or top management, this is the best one to get started with. It features a classy color scheme with plenty of charts, graphs and data widgets to help explain your project visually.

design concept presentation template

3. Customer Service Presentation

This presentation template is ideal for those involved in customer service. You can present all kinds of statistics and figures using this bold and edgy presentation template. It features nice, clean slides with large fonts, creative data widgets to visualize statistics and even a bar graph  you can customize.

design concept presentation template

4. Hiring Trends in the Fintech Sector Presentation

This striking presentation template is sure to grab your audience’s attention. It features a futuristic design with modern fonts , popping colors against a dark background, social media icons and a clean layout with numbers to fit any type of industry or purpose.

design concept presentation template

If you're struggling to find the right words or you're short on time to add text to your presentation slides , try Visme's AI text generator . With a simple prompt, you'll be provided with a copy for drafts, ideas, structures, outlines , and overviews. You can also proofread and edit existing text. It's quick and easy to use

5. Employee Onboarding Presentation

This onboarding presentation template is a great pick for HR teams who want to educate new employees about the company. With over 15 ready-to-use slides, this template uses a creative slide design–a black-and-white color scheme with a splash of bold color. Use it as is, or customize the colors to fit your company's brand identity .

design concept presentation template

If you're running out of time or creative fuel, use Visme’s AI Presentation Maker. Generate ready-to-use presentations with a single prompt in a matter of minutes. Click here to try Visme’s free AI presentation maker today.

6. Meeting Agenda Presentation

This robust company meeting presentation template consists of 15 well-designed slides. It has everything you need to present your meeting agenda, from Gantt charts and checklists to an appealing project timeline. Mix and match to communicate every single detail with ease.

design concept presentation template

7. Sales Report Presentation

The perfect sales report does exist! This sales presentation template is colorful, upbeat and just right for showing off those strong numbers to your boss or management. It consists of 9 professional slides with data visualizations , bold fonts and a corporate look and feel.

design concept presentation template

You can supercharge your presentation by tapping into Visme’s integration with your favorite data-driven apps like Tableau, Google Sheets, HubSpot, Salesforce, and more. Import data directly into your charts and graphs to easily keep your presentation charts updated as your sales data changes or grows.

8. Press Release Presentation

This press release presentation template is sleek and polished. It's just what you need to present company news and information to the media, potential investors, customers or the general public while maintaining your reputation. You can customize all nine slides with your own branding and content.

9. Remote Team Working Agreement Presentation

This remote team working agreement template allows you to document your working agreement in a professional presentation design. It features 18 slides to help you cover key aspects of your working agreement such as communication and collaboration, working environment and more. Easily customize this template or keep the

design concept presentation template

10. Product Presentation

Presenting a new product or idea is a big deal. This product presentation template utilizes the power of storytelling so you can eloquently highlight the benefits and value proposition of your product. It comes with vibrant and classy colors with the use of whitespace to guide the reader's eyes and keep them engaged. This presentation template is just one example of the many product presentation templates Visme has to offer.

design concept presentation template

11. Market Analysis Presentation

Looking to present market trends to your boss or colleagues? This business presentation template has all the graphs and charts that you need to instantly breathe life into your data and engage your audience. It even comes with a map and icons that you can make interactive .

design concept presentation template

12. Business Annual Report Presentation

This presentation template has a clean, corporate design and is great for presenting company information and financial numbers to your management or colleagues. Swap the images with your own and customize all elements with Visme’s drag-and-drop editor .

design concept presentation template

13. Creative Product Presentation

Looking for a creative presentation template for your SaaS or technology product? This template might be exactly what you’re looking for. It has 10 slides with icons, graphs and even a nice thank you page. Customize it to fit your brand and gear up to impress your audience. You can also take a look at the other templates listed below for more creative presentation designs.

design concept presentation template

14. Minimalist Fashion Design Presentation

This minimalistic presentation template will work well with all kinds of industries and purposes, especially fashion design. It has an elegant yet artistic design with images that you can swap for your own. Present your company in an attractive way and get potential investors interested .

creative presentation layout template - creative agency introduction

If you don’t have images on hand you can choose from a wide range of royalty free images from Visme’s asset library, or let AI help you to create your own.

Visme’s AI Image generator can help to provide a wide range of personalized images you can use in your presentation. Enter a prompt and choose from a range of output styles like photos, paintings, 3D graphics, icons, abstract art, and so much more.

15. Business Plan Presentation

Catch the eye of potential investors and score funding with this beautiful and polished business plan presentation template. It features 16 well-designed slides with graphs, icons, lists and other visual elements to help you organize and present your idea in a compelling way.

design concept presentation template

In addition to creating a stunning presentation, Visme can also help to give you and your team a competitive edge. Use Visme analytics to make data-driven decisions.

That’s one of the ways Matt Swiren, Manager of Partnership Marketing for the Broncos, and his team use Visme to execute strategies and wow partners .

Matt uses the analytics provided by Visme to better understand how their presentations are viewed and understand the segments partners value the most. This empowers him to be more thoughtful with their future presentation flow, designs, layout and content, which in turn gives the team the power to construct better conversations and relationships.

Matt Swiren

Manager of Partnership Marketing, Broncos

16. Marketing Plan Presentation

This marketing plan presentation template is bright, upbeat and professional. If you’re tired of the boring PowerPoint presentations with plain bullets, this template is perfect for you. It comes with lots of icons, bold fonts and data widgets that help keep your audience engaged.

design concept presentation template

17. SWOT Analysis Presentation

This professional SWOT analysis presentation template is ideal for presenting your company's strengths, weaknesses, opportunities and threats. This presentation theme is designed specifically for retail and eCommerce stores, but you can also use this presentation template for any other business.

design concept presentation template

Visme also offers a range of intuitive collaborative features , allowing your team to work on SWOT analyses and other projects together. This helps eliminate silo mentalities and provides a more collaborative space.

With features like Workflows , where you can assign tasks, projects, and sections to team members, leave comments, manage user and privacy permissions, and work simultaneously on projects, you can achieve so much more.

18. Best Workout Apps Presentation

This fitness presentation template is energetic and features plenty of images that you can easily swap for your own. You can customize the colors, switch up the fonts or play around with all the free vector icons and graphics in Visme’s library.

design concept presentation template

19. Architecture Studio Presentation

This elegant architecture presentation design template has a minimalistic look and feel with a sleek and classy layout, icons and thin, sans serif fonts. You can use this presentation template to showcase your company, team and services in a memorable way.

design concept presentation template

20. Financial Report Presentation

If you’re on the hunt for a clean, professional-looking presentation template to present your company’s financials, this might just be it. This finance slideshow has an eye-catching color scheme, and features multiple graphs and charts to bring your data to life.

design concept presentation template

21. Digital Marketing KPIs Presentation

This is the best presentation template for showing off your social media engagement , traffic and other metrics to your boss or colleagues. It has a professional color scheme that you can customize to fit your brand, statistics slides for displaying various KPIs and icons representing different social platforms.

Are you wondering where to get more free PowerPoint templates for your digital marketing presentation? There are hundreds of available templates in Visme that you can export to PowerPoint with one click.

design concept presentation template

22. Technology Research Presentation

Present your research findings in an engaging way with this technology presentation template. With 4 beautiful slides designed by professionals, including one with a pie chart, this presentation template offers plenty of customization options and flexibility to fit your brand.

design concept presentation template

23. Nature Background Presentation

This is the best presentation template for eco-friendly businesses or companies working in botanical and/or organic industries. This nature-themed slideshow features 4 beautiful slides with elegant fonts , a creative layout and even a contact page at the end with social icons.

design concept presentation template

24. Travel Presentation

This presentation template is ideal for businesses in the travel industry, such as tour organizers. It features a beautiful landscape background in all 4 slides, along with relevant travel photos that you can easily swap for your own. It even has a slide for your different plans or packages to help you communicate your services better to potential customers and clients.

design concept presentation template

25. Consulting Presentation

This upbeat, colorful sales pitch presentation template has 15+ slides that help you create a modern and impactful slideshow for your consultancy or any other business. You can customize this presentation template in Visme and swap the content for your own. Add free vector icons, images, data visualizations and more.

design concept presentation template

26. Business Case Study Presentation

This colorful case study template is a must-have asset for teams who want to build trust with clients and integrate social proof into their marketing strategy. Customize the colors to fit your brand, easily replace the content, add more visuals and move around the slides to fit your company's unique needs.

design concept presentation template

27. Wedding Photography Presentation

This elegant wedding photography presentation template is designed to help you showcase your best photographs with the use of full-sized and prominent background. You can swap the images and text for your own content and present your business in an impressive way.

presentation slides - services template visme

If you’re short on time to edit your own images before adding them to this presentation use Visme’s AI TouchUp Tools for a quick and stylish edit. Remove backgrounds, easter and replace objects, unblur, or sharpen images all inside of your Visme editor.

28. Investor Pitch Deck

This investor pitch deck template will accelerate your efforts to get funding and grab interest. It features a set of well-designed, polished slides with data visualizations, a pricing table and images that you can easily replace with your own in Visme's drag-and-drop editor.

design concept presentation template

Keep your pitch deck and presentation informed up to date with dynamic fields . Use them to instantly update company information and data across multiple projects, all with the click of a button, without having to manually type in the information and details.

29. Mobile App Pitch Deck

This beautiful pitch deck template with 17 fully customizable slides was inspired by Airbnb and is perfect for presenting to potential investors in an impressive way. This hospitality presentation template has a modern design with a focus on apps, important numbers and overall strategy.

design concept presentation template

30. CRM Go-To-Market Strategy Presentation

This go-to-marketing strategy presentation is suited to any product manager or marketing who needs to effectively lay out their plans to bring their products to the market. This template comes equipped with slides for market research, competition overview, product features and other crucial elements to complete your GTM strategy.

design concept presentation template

31. Online Marketing Webinar Presentation

This webinar presentation template is designed to ensure a seamless presentation session. With its cool blue tones and effective use of white space, it allows you to professionally structure your content.

This template includes not only a well-organized layout but also timestamps to help you and your audience stay engaged and manage your time effectively. Each slide features a minimal design, providing ample space to showcase your knowledge without overwhelming the viewer.

design concept presentation template

32. Cab Service Pitch Deck

This cab service pitch deck was inspired by Uber, and is just right for presenting a new app or service designed to help potential customers improve their lifestyle. This service presentation template highlights key features and stand-out differences up front, which increases your chances of scoring solid investment.

pitch deck template - uber ubercab hybcab

33. SaaS Pitch Deck

This SaaS pitch deck template is inspired by Front and comes with 18 professionally designed slides that have all the visual and text elements you need for a compelling business pitch . Customize the colors, icons and other elements to fit this presentation template to your brand.

pitch deck presentation layout template - upfront

34. Social Media Pitch Deck

If you’re looking for a pitch deck template that’s irresistible to potential investors, this is it. After all, it worked for Buffer! This Buffer-inspired presentation template is ideal for any marketing or SaaS product. It has 18 beautiful slides with data visualizations, timelines , headshots, icons and tons of other visual elements that you can customize with a few clicks.

design concept presentation template

35. Influencer Marketing Pitch Deck

This powerful pitch deck template is inspired by Launchrock, and is designed with the purpose of helping your brand stand out from the competition. It has 16 professional and customizable slides with complete information that you can easily swap for your own content.

design concept presentation template

36. Visual Brand Identity Presentation

Showcase your brand elements in style with this beautiful visual identity presentation template. Make sure your colleagues stay on the same page by communicating logo, font, imagery and other visual standards that help you stay consistent and strengthen your brand .

design concept presentation template

37. Professional Soccer Team Sponsorship Presentation

For marketing and sales teams that focus on sports, you can utilize this professional soccer team sponsorship presentation to reach out to potential partners in exchange for resources or financial support. This template includes a brief overview of the benefits you'll provide to sponsors in exchange for their financial support of a sporting event, team, athlete, or league.

Feel free to customize it by adding additional pages to showcase your activation ideas, past campaigns, and sponsors. You can modify all elements, including logos, fonts, colors, and images, to match your team’s colors and branding.

design concept presentation template

38. Corporate Sales Operational Report Presentation

Present your company's sales performance, strategies, and activities using this corporate sales operational report. This template includes key metrics, revenue figures, and key performance indicators met.

The template is designed to help you showcase major insights on the data collected and recommendations to optimize sales operations for decision-making and performance evaluation.

design concept presentation template

39. Ecommerce Business Model Presentation

This business model presentation aims to help you showcase your company's core strategy and approach to generating sustainable revenue, serving both internal use and potential investors.

The presentation boasts a playful design, featuring a muted background with bright green highlights and occasional dark background slides to break the monotony as readers navigate through the content.

With 21 slides encompassing your company mission, product category, value proposition, revenue model, target audience profiles, competitor analysis, strategies, and financial projections, this template offers comprehensive coverage.

Moreover, this slide allows you to integrate video content directly from platforms like YouTube, Vimeo, or Loom, or upload videos directly to Visme.

design concept presentation template

40. Company Win-Loss Analysis Report Presentation

Ditch the boring Excel sheets and opt for this stunning win-loss analysis presentation to showcase your company's findings in a concise and highly memorable manner. It features a bold yet minimalistic design, blending dark and bright blue and purple tones throughout.

Each slide is thoughtfully designed to highlight critical aspects of your win-loss analysis, covering key performance indicators, strengths, recommendations, competitive landscape, and market trends aimed at enhancing your company's performance.

design concept presentation template

41. LittleBlue Brand Guidelines Presentation

This attractive food-themed brand guidelines presentation is fully customizable. You can change all the elements, such as logos, fonts, colors and images, and use this presentation template to communicate your own brand elements . It’s modern and visually appealing design will make your brand elements look even better.

design concept presentation template

42. PixelGo Brand Guidelines Presentation

This modern brand guidelines presentation template will help you communicate your brand standards to your team or employees. It has a versatile design that works with all types of businesses and has all the slides, such as for your logos , typography and color palette.

best presentation templates - pixelgo brand-identity-visme

43. Talkie Brand Guidelines Presentation

This creative presentation template is great for showcasing your brand elements and standards in a memorable way. You can customize the color scheme, add your own typography and logos, and plug in your own content easily using Visme’s drag-and-drop editor.

best presentation templates - talkie brand-identity-visme

44. HanaEatery Brand Guidelines Presentation

If you own a shop, or better yet, eatery, this is the best presentation template for you. It features 10 professionally designed slides to help you showcase your brand elements in style. Customize the images, colors, logos, typography and more with just a few clicks in the Visme editor.

best presentation templates - Restaurant-brand-identity-visme

45. Atmoluxe Brand Guidelines Presentation

This creative brand guidelines presentation template has a futuristic design and can fit any type of business with just some quick customization. Swap the existing logos, icons, text and colors for your own content and create a powerful presentation to showcase your brand elements.

best presentation templates - atmoluxe brand guidelines visme

46. Creative Brief Presentation

This creative brief presentation template can help you communicate your brand style and design requirements to video editors, graphic designers, creative agencies and freelancers. Swap the existing images, icons, text and colors for your own content and create a branded creative brief.

design concept presentation template

47. Project Management Presentation

If you're looking to impress your audience without breaking the bank, look no further! Our collection of the best PowerPoint templates, available for free download, will elevate your project management presentations to new heights.

This project management presentation template has a professional design and is perfect for all kinds of businesses. This project presentation design comes with a stylish timeline slide, a client overview slide, a budget slide and more to help you create the ultimate project management plan .

design concept presentation template

48. UX Strategy Presentation

This modern UX strategy presentation is ideal for web developers and UX designers who want to present the progress of their UX projects or create a sales pitch for clients. This user experience presentation comes with 15+ slides, including a Gantt chart roadmap slide, and you can customize it to fit your business and design needs.

design concept presentation template

49. Web Development Proposal Presentation

Pitch your ideas to clients and show them how you can help them achieve their website goals with this proposal presentation template. This presentation is crafted especially for web development companies, but any business can use it by simply replacing the text, colors and images inside.

design concept presentation template

50. Human Resources Presentation

This HR report presentation template is ideal for corporate human resources teams, but any department or business can use it by customizing the content and design in Visme's presentation editor. The clean and sophisticated design of this template reflects your company's professionalism. Add your logo and visual elements to align this presentation template with your brand identity.

design concept presentation template

51. Team Project Update Presentation

This project status update presentation template is designed with teams in mind, and helps project teams of all kinds and sizes report their progress in a visual and engaging way. Use this template for your own needs, and change the colors, fonts, text, visuals, icons and more in Visme's drag-and-drop editor.

design concept presentation template

Best Presentation Templates for Training & Education

Tired of dull and uninspiring training presentations? Spice up your slides with our selection of creative PowerPoint templates, all available for free download. Whether you're writing a book report or preparing a lesson, these innovative designs will add flair and impact to your message, leaving a lasting impression on your students.

In this section, we have put together a list of the best presentation templates for business training, webinars, courses, schools and educational institutes.

Scroll down to find your pick or click through the menu below.

  • Business Studies Presentationu
  • General Culture Presentation
  • Literature Presentation
  • Current Events Presentation
  • Entrepreneurship Presentation
  • History Presentation
  • Science Presentation
  • Health Presentation
  • Media Presentation
  • Worldschooling Presentation
  • Life Skills Presentation
  • Book Report Presentation
  • Training Plan Presentation
  • Science Trivia Presentation
  • Lesson Plan Presentation
  • Group Project Presentation
  • Graphic Design Course Presentation
  • Technology Webinar Presentation
  • Entrepreneurship Course Presentation
  • Public Speaking Workshop Presentation
  • Digital Marketing Webinar Presentation
  • Remote Team Training Presentation
  • Sales Training Presentation
  • Organizational Culture Presentation

52. Business Studies Presentation

This simple digital marketing presentation template is great for presenting in class by a student or a teacher. It has a useful “what is” layout that helps with explaining definitions and how something works. Perfect for educational purposes and you can customize it however you want.

presentation slides - simple marketing presentation template visme

53. General Culture Presentation

This creative presentation template is based on the topic of art and graffiti, but you can customize it for any other subject or topic. It features 5 beautifully designed slides with ample visual elements, including a pros and cons comparison table , to make any kind of information look instantly engaging.

presentation topic ideas - graffiti art general culture presentation template visme

54. Literature Presentation

Educate your class on the life of a famous author, poet or personality like William Shakespeare with this creative presentation template. It features 4 well-designed slides, including one with a detailed timeline perfect for highlighting important events or details of someone’s life.

presentation topic ideas - william shakespeare literature presentation template visme

55. Current Events Presentation

Want to present a global, national or social issue in class? This current events presentation template for students and teachers is the perfect fit. It has 5 complete slides with a pros and cons table and also a quote that you can swap for your own with just a few clicks.

presentation topic ideas - current events presentation slides template visme

56 . Entrepreneurship Presentation

This is the best presentation template to introduce a concept or idea, especially if you’re presenting to students in an entrepreneurship or business class. It has a visually appealing design with background images , graphic elements and a bright color scheme that you can edit.

presentation topic ideas - entrepreneur work life presentation template visme

57. History Presentation

This dinosaur timeline presentation template is great for use in history class or even biology class. It features 4 creatively designed slides, including one with a colorful timeline, which you can customize with your own images, fonts, colors and content in the Visme editor.

presentation topic ideas - prehistoric timeline dinosaurs history presentation template visme

58. Science Presentation

Present science topics in class with this engaging presentation template that focuses on a space exploration theme. This is one of the many stylish interactive presentations templates Visme provides. You can customize this presentation template with your own colors, icons and text. Add animations and interactive links, duplicate slides and do more with Visme.

presentation topic ideas - moon landing science presentation template visme

59. Health Presentation

Customize this how-to presentation template for your next project in health class. This is the best presentation template to create awareness around an important health issue or even for educating the general public on first-aid or other health-related knowledge.

presentation topic ideas - how to dress a wound health presentation template visme

60. Media Presentation

Need a fancy timeline? This media presentation template has got you covered. Show how an idea, concept, product or any other object has evolved over time with this creative timeline presentation. Customize the colors, add your own images, change the font and much more.

presentation topic ideas - evolution of the projector media presentation template visme

61. Worldschooling Presentation

This worldschooling presentation template is perfect for education-related topics. It features 4 well-designed slides with maps, images, fun fonts and other visual elements that make it a great pick for topics that are to be presented in class by students or teachers.

presentation topic ideas - worldschooling education presentation template visme

62. Life Skills Presentation

This visually appealing presentation template is ideal for illustrating tips, tricks, how-to tutorials and other purposes that require several sections. You can easily customize and duplicate each slide, add or remove elements and swap the content for your own in Visme’s editor.

presentation topic ideas - how to do laundry life skills presentation template visme

63. Book Report Presentation

This stunning book report presentation template has all the slides you need to dive deep into themes, storyline and other elements. The nine slides feature a mix of text-based content and graphics, such as a visual timeline and mini infographics. Customize it with ease in Visme.

64. Training Plan Presentation

This is the best presentation template for training plans and courses. It has a set of 13 slides that help you organize the training, break it up into different sections, and communicate course objectives and training content in a visually engaging, effective way.

presentation slides - training plan template visme

After customizing your training presentation you can share it as a live webpage, or PowerPoint file or upload it to an LMS (learning management system) of your choice. Visme allows you to effortlessly download your presentation as an xAPI or SCORM file that is compatible with top LMS platforms.

65. Science Trivia Presentation

Whether you want to present some fun facts in the class or quiz your students, this science trivia presentation template is a great fit. You can customize the color scheme, change the fonts, plug in your own content and you’re good to go! Make use of data widgets and icons for more impact.

presentation slides - trivia template visme

66. Lesson Plan Presentation

Creating a lesson plan from scratch can be frustrating. Use this pre-designed presentation template with 8 handy slides to help you communicate lesson objectives, methods, assignments and more. You can easily customize the colors, fonts, icons and more with just a few clicks.

presentation slides - lesson plan template visme

67. Group Project Presentation

This group project presentation template is great for students working and presenting together. It has several slides that are all fully customizable, including one for team members. The data visualizations help you communicate stats and figures in an easy-to-understand and engaging way.

presentation slides - group project template visme

68. Graphic Design Course Presentation

This colorful graphic design course presentation is ideal for webinars , online courses, training sessions and even the classroom. It's visually engaging with intuitive use of icons, lots of white space and an upbeat, lively design. Use it as it is or customize it to fit your unique design and content needs.

design concept presentation template

69. Technology Webinar Presentation

Looking for a creative technology presentation? Look no further than this technology webinar presentation template. Put together an informative and visually engaging presentation with professionally designed slides, lots of technology images and a geometic, futuristic design.

design concept presentation template

70. Entrepreneurship Course Presentation

Educate your students and attendees on entrepreneurship with this informative presentation template. This template can be used in classrooms or for business trainings, webinars and online courses. It's chock full of data widgets, icons, charts and other visual elements, and also comes with tailor-made, original content to help guide your own.

design concept presentation template

71. Public Speaking Workshop Presentation

Public speaking can be tough, which is why a presentation like this one can help you train the attendees effectively with its engaging design, data visualizations and bold images that instill confidence. Use this workshop presentation template as is, or customize it for any other topic.

design concept presentation template

72. Digital Marketing Webinar Presentation

Break down the concept of digital marketing, ads, social media marketing and other concepts using this educational presentation template. This template can be used in schools and universities or in business training and webinars. It can easily be edited to fit your topic, content and design needs.

design concept presentation template

73. Remote Team Training Presentation

This remote team training presentation template is incredibly useful for businesses that are transitioning to a partially or fully remote work environment. Your team needs to learn how to effectively manage a remote team , and this presentation can help you do just that. Use it as is, or tweak the content and design inside easily.

design concept presentation template

74. Sales Training Presentation

Educate sales teams on how to improve their sales processes, polish their skills and bring in more revenue for the company with this sales training presentation template. This template is designed with a modern corporate look-and-feel with bold colors, lots of visuals and a sleek, sophisticated design.

design concept presentation template

75. Organizational Culture Presentation

Nothing is more boring than a dry, plain-looking PowerPoint presentation. So, why not take things up a notch and create a bright, colorful presentation to keep your audience engaged till the very end?

This organizational culture presentation template can be used for training, webinars and the classroom alike. You can also use it for other purposes by editing the content and design. It comes with a nice process slide, images of people that you can easily replace and other useful visual elements.

design concept presentation template

Best Presentation Templates for Nonprofit

We also have a list of the best presentation templates tailored to the needs of nonprofit organizations. Find your pick from a selection of presentation templates on wildlife conservation, pet adoption, nature and environmental issues, and more.

  • Art Project Presentation
  • Nonprofit Environmental Presentation
  • Nonprofit Annual Report Presentation
  • Pet Adoption Presentation
  • Wildlife Conservation Presentation
  • Animal Background Presentation
  • Education Support Program Presentation
  • Public Health Awareness Presentation
  • Breast Cancer Awareness Presentation
  • Poverty Alleviation Presentation
  • Women Empowerment Presentation
  • Mental Health Presentation

76. Art Project Presentation

This art project presentation is great for all kinds of nonprofit organizations, schools and even businesses. It’s full of creative data visualizations that you can customize and even animate. Whether you’re presenting an idea for an art competition or just reporting project status, this presentation template can easily fit your purpose.

presentation slides - nonprofit art template visme

77. Nonprofit Environmental Presentation

If you’re looking to create awareness about the environment or just require a nature-themed presentation template for your next project, this green slideshow might be just right. It features several slides designed with the environment in mind, with nature images and even data visualizations to help you communicate your cause and project updates.

presentation slides - nonprofit environmental template visme

78. Nonprofit Annual Report Presentation

This nonprofit annual report presentation template is perfect for showcasing those strong numbers and building your case for fundraising. You can swap the existing content, colors, images and any other visual element for your own in Visme’s intuitive presentation maker.

When creating a presentation for a nonprofit, which template is best for ppt? Choose one that’s versatile and offers easy customization options.

presentation slides - nonprofit report template visme

79. Pet Adoption Presentation

This adorable pet adoption presentation template can be customized for your own nonprofit organization with a few clicks. It features a handful of cute pet images, which you can easily replace with your own photos or the ones you choose from Visme’s free stock image library.

presentation slides - pet adoption slideshow template visme

80. Wildlife Conservation Presentation

Raise awareness about wildlife conservation or any other related cause with this customizable presentation template. The creative slides feature an effective blend of images, text and data visualizations to help you communicate all the right information in a visually engaging manner.

presentation slides - wildlife conservation template visme

81. Animal Background Presentation

This is another wildlife or animal related presentation template that you can use for your project, cause or nonprofit organization. You can replace the images with your own, change the color scheme and do much more in Visme’s drag-and-drop presentation software.

presentation slides - nonprofit animals template visme

82. Education Support Program Presentation

Show how your nonprofit or social project is making a difference in the lives of children with this education support program presentation template. You can also modify this template according to your own content and design needs, add images, icons and data visualizations, and download it in PowerPoint or PDF format.

Visme also allows you to share or download presentations in PowerPoint or PDF format.

design concept presentation template

83. Public Health Awareness Presentation

This health awareness presentation is a great fit for government organizations, nonprofits and medical institutions that want to educate people on public health topics, such as COVID-19 and vaccines. Use this presentation template as is, or change the colors, text, visuals and icons inside to suit your own needs.

design concept presentation template

84. Breast Cancer Awareness Presentation

Educate your audience on the topic of breast awareness, and encourage others to support your cause using this cancer awareness presentation template. This template already comes with a feminine color scheme fit for the topic of breast cancer, but you can modify it easily according to your content and design needs.

design concept presentation template

85. Poverty Alleviation Presentation

Raise awareness, funds and support for your cause with this poverty alleviation presentation template. This template can be used by nonprofits, government programs and even businesses running corporate social responsibility projects. Customize the color scheme, fonts, text, images and other features of this presentation template, and use it to reach your nonprofit goals .

design concept presentation template

86. Women Empowerment Presentation

Just like the subject of feminism and women empowerment, this presentation template is bold and powerful. Use it as is, or modify the content and design to suit your unique needs. This women empowerment presentation template can be used by nonprofits, feminist organizations and even businesses looking to educate their employees on gender and diversity topics.

design concept presentation template

87. Mental Health Presentation

This mental health presentation can help you educate your audience on issues and topics that matter the most, such as psychological well-being and what to do if someone you love is affected by mental illnesses.

Use this presentation template as is to generate awareness or edit the content and design inside to suit your unique needs.

design concept presentation template

Find the Best Presentation Template For You

There you have it, the best free PowerPoint templates for 2024!

Finding the right presentation template is the first step in creating a powerful slideshow. This list of the best presentation templates will help you get started.

What are you waiting for? Unleash your creativity with our curated collection of free downloadable creative PPT templates. From modern and minimalist designs to bold and artistic layouts, there's something for every presenter.

Sign up for Visme's presentation software today (it's free!) and start using your favorite template.

Create beautiful presentations faster with Visme.

design concept presentation template

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About the Author

Mahnoor Sheikh is the content marketing manager at Visme. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband. Get in touch with her on LinkedIn .

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Concept Presentation

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A Beginner’s Guide To Presentation Design [+15 Stunning Templates]

A Beginner’s Guide To Presentation Design [+15 Stunning Templates]

Table of Contents

  • What Is Presentation Design? 

What Is the Significance of Presentation Design?

Understanding various forms of presentations.

  • 10 Tips to Create a Compelling Presentation Design 

5 Inspirational Presentation Design Trends

  • 15 Best Presentation Design Templates to Consider 
  • Key Takeaways 
  • Conclusion 

Once you’ve mapped out your presentation, it’s time to tackle the intimidating task of creating a visually stunning presentation design . Creating an excellent presentation design becomes simpler by learning and adhering to fundamental presentation design standards. Here is a presentation design guide to creating an engaging and well-designed presentation,  regardless of the kind of project you are putting together. 

What Is Presentation Design?

Presentation design focuses on the visual facet of your presentation to captivate your audience. An outstanding presentation design may significantly impact your target audience, whether it is investors, employees, collaborators, or potential customers. The design must ideally complement the material of your presentation to help get your views across and convince your audience.

Creating a presentation for the first time to present in a professional setting or to a large audience might feel challenging. This guide to presentation design will walk you through the elements required for building a visually appealing presentation. 

design concept presentation template

A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. It is mainly because visuals are much more engaging than written words in your presentation slides. Presentation design is crucial because it allows you to combine your ideas, narrative, graphics, facts, and statistics into one cohesive tale that drives your audience to the decision you desire.

A robust presentation design may unlock doors you never imagined could be opened. An effective design is much simpler to understand and earns a lot of credibility for your brand. You can communicate your message effectively, encourage your audience to take subsequent actions, and get them to engage with what you’re saying with excellent presentation design.

You have the potential to communicate your point of view, create a brand identity, and get your audience to see and hear you loud and clear when you build a presentation with impeccable design. The material of your presentation is crucial to your project’s success, but a poor design may divert the listener’s attention (and not for a good reason). Don’t let a lousy presentation design force you to lose out on a huge business opportunity.

Creating a winning presentation design involves combining design components to produce slides that will neither bore nor exhaust your audience. Instead, it will engage and inspire them effectively. So, instead of creating a lousy presentation using shoddy designs, it is significant to master the fundamentals of creating the best presentation design.

Presentations may be used for several purposes and can come in different forms. A quarterly sales presentation with your team will not be the same as a presentation focused on employee training. 

In the first scenario, you’ll strive to advance your team to achieve targeted sales growth. In the second, you’ll focus on imparting essential knowledge and skills to your employees. Looking at some of the most prevalent presentation types can give you a better idea about presentation design and when to begin constructing your own.

1. Investor pitch presentation

Using facts to convince rather than enlighten is the primary goal of this presentation style, as indicated by the name. If you’re a startup or a small firm looking for investment, you’ll need to use this form of presentation to your advantage. An investor pitch presentation will be required when you’re explaining your company’s user acquisition growth rate to prospective investors. Such presentations are created using the classic pitch deck concept to make the perfect, thoroughly professional pitch.

2. Educational presentations

Educational presentations are sometimes misunderstood as informative presentations since they are designed to teach viewers new skills and educate them on a new subject. You may need to produce a presentation for a school for various reasons, such as presenting an idea or providing an academic report.

Academic and corporate training programs often employ this presentation format. A video tutorial with comments and suitable themes may be added to the slides to improve them. Educators are always looking for new and unique methods to provide engaging and enthralling presentations for their students. Using an educational presentation template may guarantee that your presentation is visually appealing as well as easily comprehensible.

3. Webinar presentations

Webinar presentations are the newest craze, and they’re a win-win for presenters and the audience alike. A webinar refers to an online presentation, but unlike a video posted elsewhere, the webinar takes place in real-time and with the active participation of the audience. There are several themes and settings for which webinar presentations might be utilized. 

Short surveys, quizzes, and Q&A sessions let participants feel more involved in the webinar. Most commonly, a webinar is meant to disseminate information, but it may also act as a marketing tool, a source of leads, or a way to generate new sales and sign-ups.

4. Report presentations

A report presentation is intended to offer the necessary information to those engaged in a process or project. Report presentations are critical in ensuring these stakeholders that the procedures that must be followed for the project’s completion are effectively planned and executed. Sample reports are also accessible to these stakeholders. 

A report presentation may take numerous forms, such as a business report or an infographic. Reports on sales and marketing performance, website statistics, income, or any other data that your team or supervisors wish to know about can be presented during the report presentation.

5. Sales presentations

Sales presentations are often the initial phase in the sales cycle, and are, therefore,  critical. A sales presentation, often known as a sales pitch deck, is a form of presentation you would need to provide a prospective customer or client with when pitching a product or service.

Not every sales presentation is designed to close a deal right away. The goal might be to pique the curiosity of the people concerned. Sales presentations often include your company’s unique selling proposition (USP), product price points, and testimonials. Your sales presentation must be engaging and successful in influencing potential customers, using a well-thought-out approach.

6. Inspirational presentations

An inspiring presentation is a standard tool used by managers, team leaders, motivational speakers, and business owners to stimulate and encourage their audience. Inspirational presentations are essential to influencing others and achieving your individual and business goals. 

To get a desirable result from this kind of presentation, elicit an emotional response from the audience and motivate them to act. Using a presentation template that has been professionally developed provides you with an advantage over others. 

7. Keynote presentations

Keynote presentations are given in front of a larger audience. A good example can be those shown at TED Talks and other conferences. While the presenter gives the entire speech, there are advantages to using slides, such as keeping an audience engaged and on track.

10 Tips to Create a Compelling Presentation Design

If your presentation is lousy, you might come across as unprepared, uninterested, and lacking any credibility. A well-designed presentation makes you appear reliable and competent. Here are some fantastic points to help you develop the best presentation design.

1. Outline your content and fine-tune the message

It’s crucial to prepare your content and fine-tune your main message before you begin developing your presentation. Try to figure out what your target audience wants to know, what they may already know, and what will keep them engaged. Then, when you create your presentation’s content, keep those things in mind and furnish designs accordingly. It is vital to remember the key takeaway of each deck you create.

Too much information shown on a single slide is difficult for most viewers to comprehend. Make sure you don’t overwhelm your viewers; each presentation slide should include no more than one key point. Make your information as brief as possible, yet make it detailed enough and valuable.

2. Use more visuals and less text in your decks

Your audience recalls information considerably better when images complement it because they can better understand visual features than simple text. Presenters that employ images instead of words get more favorable feedback from their audience than those who rely only on text.

design concept presentation template

Using visual examples in slide decks increases audience engagement, encourages more questions, and registers your message in the minds of your audience. Remove any unnecessary text from your slides and replace it with visuals that will engage your audience.

You may use various methods for adding images, but the most common is using your data’s visual representation. It’s important to note that adding visuals does not mean sprinkling fancy images and symbols across your slides. Relevant images and iconography are a must.

3. Limit the use of fonts and colors

It is vital to pay attention to color schemes and other design components, such as fonts, to ensure your presentation succeeds. Although it may be thrilling to employ as many fonts and colors as possible, the best presentation design practices imply that you should only use two or three colors overall. Also, make sure the content in your slides is of a different font than the headers.

When it comes to color schemes, certain combinations work better than others. When choosing colors, keep in mind that they should not detract from the message you want to convey. Add an accent color to one or two of your primary hues for a cohesive look. It’s critical that the colors you choose complement one another and communicate your purpose effectively. Headers should be in one typeface, while body content should be in another. Add a third font for the accents, if you’d like. 

4. Create a visual hierarchy

Visual hierarchy is an important consideration when including text in a presentation. Visual hierarchy is one of the most significant but underappreciated presentation design principles. Color, size, contrast, alignment, and other aspects of your slide’s elements should all depend on their value.

When creating a visual hierarchy, you must clearly understand the story and its structure. Your audience’s attention should be drawn to the most critical components first, then to the second-most essential aspects, and so on. When creating your presentation, think about the story you want to tell and the visual hierarchy you need to support it. If you do this, the essential ideas you wish to convey will not be lost on your audience. 

5. Incorporate powerful visuals

It is important to use visual aids to make a compelling presentation: think images, icons, graphics, films, graphs, and charts. You should also ensure your slides’ aesthetics accurately portray the text they contain. Alternatively, if you don’t have words on the slide, make sure the visuals mirror the words you’re saying in your speech.

Visual aids should enhance your presentation. In addition, you’ll want to ensure that your slide has some form of visual representation so that you’re not just dumping a bunch of text onto a slide.

6. Avoid using bullet points

These days, any excellent presentation design instruction would encourage you to avoid bullet points as much as possible. They’re dull and old-fashioned, and there are more effective methods to display your material. 

A slide consisting of icons, images, and infographics is more exciting and conversational than one written in list form. Using bullet points for each slide’s primary theme is a standard PowerPoint design recommendation that you should refrain from while designing your presentation.  

7. In group presentations, segregate slides by theme

While making a group presentation, finding an appropriate balance of who should be demonstrating which presentation segment is often challenging. Arranging a group presentation by topic is the most natural technique to ensure that everyone has an opportunity to speak, without the presentation becoming incoherent. Your group presentation should be divided into sections based on the subject.

Prepare your presentation ahead of time so that everyone understands when it’s their turn to talk. It’s up to each person in the group to pick one thing to talk about when they give this presentation to investors or potential customers. For instance, the business model slide may be addressed by one person, while another can discuss the marketing approach.

8. Maintain consistency

Consistency is essential when you work on the design of your presentation. Your presentation is still one presentation, no matter how many slides it has. Design elements, color schemes, and similar illustrations can all be used to achieve design consistency.

Although some of the slides in your presentation may appear to be styled differently than the others, the overall presentation must be held together by a single color scheme. To ensure that your viewers don’t lose track of what you’re saying, make sure each of your slides is visually connected.

9. Emphasize important points

It is pertinent to use shapes, colorful fonts, and figures pointing to your material. They help emphasize vital information to make it stand out. This not only keeps the reader’s attention on the page but also makes your design more streamlined. Emphasizing the point you’re trying to put across with visual elements makes it easier for your audience to grasp what you’re saying.

10. Integrate data visualization

Consider utilizing a chart or data visualization to drive your argument home, especially if you have vital figures or trends you want your audience to remember. This might be a bar graph or a pie chart that displays various data points, a percentage indication, or an essential value pictogram. 

Confident public speaking mixed with good visuals may greatly influence your audience, inspiring them to take action. The use of design features makes it simpler for your audience to grasp and recall both complex and fundamental data and statistics, and the presentation becomes much more enjoyable too. 

Even though trends come and go, effective presentation design paired with some inspiration to get you started will always be in style. Think about what’s current in the world of graphic design before you create a staggering presentation deck for a creative proposal or a business report. To help you better, we’ve come up with a list of the most popular presentation design concepts. 

1. Dark backdrops with neon colors

While white backgrounds have long dominated web design, the advent of “dark mode” is gradually altering that. Designers may use dark mode to play with contrast and make creative things stand out.

design concept presentation template

This is a great way to get your audience’s attention and keep them interested in what you have to say. The key is to pick one or two bright colors and utilize them as highlights against a dark backdrop, rather than using an abundance of them.                                                                                            

2. Monochromatic color schemes

In recent years, color schemes originating from one base hue, such as monochromatic color schemes, have been given a subdued pastel makeover. The usage of monochromatic color schemes in presentation design is always seen as clean and professional. It’s ideal for pitch decks and presentations since monochrome is generally utilized to assist people in concentrating on the text and message, rather than the colors inside a design.

3. Easy-to-understand data analysis

The fundamentals of data visualization should be restored. In other words, even the most complicated measurements may be made easy to grasp via effective design. Designers, marketers, and presenters are generating snackable stats in the same way infographics have found a place on visual-first social networks.

Create a dynamic proposal or presentation with the help of an infographic template that is easy to use. You can create distinctive slides with animations and transitions to explain your point more effectively. With the help of templates, you can convert your data into bar graphs, bar charts, and bubbles that represent your idea simply, guaranteeing that every data point is simple to comprehend.

4. Straightforward minimalism

Minimalism is a design trend that will probably never go out of style. It has always been a show-stopper. Each slide should offer just enough information to let the reader comprehend what’s going on. You should use a color palette that isn’t distracting. Your simple presentation will enthrall your audience if you boldly highlight your most significant points and use trendy fonts.

5. Geometric structures

There’s a good reason why designers are so fond of geometric patterns, 3D objects, and asymmetrical layouts. They’re basic yet stunning, making them perfect for times you want to make a lasting impression with the information you’re sharing. 

More cutting-edge components, such as 3D shapes and floating objects, are used in presentation graphics these days. Go for a presentation template that contains editable slides that enable you to easily add your visuals and material to brighten your presentation. 

15 Best Presentation Design Templates to Consider

In the case of presentation designs, you should never sacrifice quality. Ideally, you should have a design that improves your brand’s image, amplifies your message, and enables you to deliver various content forms efficiently. 

The problem is, it’s pretty challenging to locate premade themes and templates of this merit. We’ve made it easy for you by putting together a list of the best 15 presentation design templates out there. These presentation design suggestions are a great place to start.  

1. Business plan presentation template

This is a crucial business presentation template with a significant emphasis on visualizations and graphics. To create a business strategy, you need this presentation template. It consists of several crucial elements, such as a mind map, infographics, and bar graphics. Replace the placeholder text with your own to complete the presentation.

design concept presentation template

2. Pitch deck template

Startups seeking financing require a clean and eye-catching pitch deck design to impress investors. You may use it to present significant aspects and achievements of your company to investors. You can include slides for mockups, testimonials, business data like statistics, and case studies.

design concept presentation template

The pitch deck presentation template is excellent for your next client pitch, as it allows you to pick from a range of different startup tales to showcase the most crucial features of your firm.

3. Brand guidelines presentation template

Creating a bespoke presentation talking about the company dos and don’ts may be a terrific approach to discuss your brand rules with your team and stakeholders. You can easily show off your brand’s typeface and color schemes using this presentation template.

design concept presentation template

4. Marketing plan presentation template

Marketing is a vast concept, and the slides included in this design stock set reflect that broadness. A well-executed marketing strategy is essential to the success of any team. A marketing plan presentation template should ideally include slides for charts, timelines, and competition research. You can create executive summaries or mission statements with the below-mentioned presentation’s elegant and minimalistic slides.

design concept presentation template

5. Keynote presentation template

This keynote template has a lovely color scheme that is equal parts captivating and professional. You can employ a keynote presentation template if you’re going to be a keynote speaker at an upcoming event and want to ensure that your design stands out.

design concept presentation template

In addition to several slides, the template comes with various predefined color schemes. This template is perfect for any business presentation requiring a well-designed layout.

6. Training manual presentation template

A training manual presentation template may be used to convey new hire training to your workforce. It is essential for the design to be as clean and straightforward as possible.

design concept presentation template

These training material decks created with a predesigned template make it easy for new employees to learn the ins and outs of their jobs. 

7. Case study presentation template

A case study is an excellent way to illustrate a point in your presentation. The best way to attract new consumers using a case study presentation is to show them how your existing customers are using your product or service. Make sure to highlight how your product solved their pain points.

design concept presentation template

8. Interactive brief presentation template

It’s common to provide a creative brief when working with a contractor, freelancer, or designer to ensure everyone involved understands what the final product should look like.

design concept presentation template

An interactive presentation template like a creative brief is a terrific concept for absorbing and memorizing that information.

9. Workforce handbook presentation template

When hiring a new employee, your company needs to create an employee handbook to ensure they know the company’s objective and general working norms. You may connect this presentation to your intranet or website, or just distribute the digital version through a password-protected or private link.

design concept presentation template

10. Ignite presentation template

Using this template as a starting point for an Ignite presentation would be ideal. An Ignite presentation is a five-minute presentation consisting of 20 slides, compelling the speaker to speak fast and concisely. As a result, an Ignite presentation template prevents you from using too much text on any slide. 

design concept presentation template

11. Informative presentation template

The need to create an educational presentation may arise due to several reasons, such as onboarding new hires, explaining a concept to students, and more. An informative presentation template is a suitable solution in all cases.

Regardless of who they are meant for, presentations are the optimal format for sharing information with any audience. Create an educational presentation that you can embed in a blog post or publish on several platforms online. Make presentations to provide knowledge at conferences and other meetings.

design concept presentation template

12. SWOT analysis presentation template

A strength, weakness, opportunities, and threats (SWOT) analysis is a valuable tool for gauging where your business stands, and how your strategic planning measures are paying off. This presentation template is an excellent tool for SWOT analysis or refining your marketing strategy.

design concept presentation template

It comes in several formats; circular design and hexagonal shapes being two of them. You may modify the colors as desired.

13. Competitor analysis presentation template

Knowing your competition and what they offer is essential for a successful business. Competitor analysis means researching your competitors’ key strengths and weaknesses, which can, eventually, help you define your goals and USPs more clearly. 

design concept presentation template

There are built-in interactive elements in this competitor analysis presentation template, which can help hook your audience. 

14. Bold presentation template

Ideal for non-corporate sales presentations, a bold and daring presentation template includes slides with a vibrant, attention-grabbing theme that is neither overbearing nor distracting. The color combination is striking without being oppressive.

design concept presentation template

15. Company overview template

Creative presentation templates are all the rage today. Using a lot of negative space will allow your audience to take a breath and direct their attention to the most crucial parts of your presentation. It is suitable for corporate presentations, since it doesn’t stick out more than is necessary.

design concept presentation template

Key Takeaways

  • Audiences tend to forget a large percentage of what was addressed before the presentation is through. This is why it is important to create a presentation design that is memorable.
  • A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. 
  • Use a wide range of best presentation design tools, components, and styles until you discover the one that resonates with your target audience. 
  • Consider the most recent trends and best practices, and dedicate time to thoroughly crafting every presentation.
  • Fine-tuning your message, avoiding the use of bullet points, incorporating visual hierarchy, and incorporating data visualization are a few design tips to create a winning presentation. 

Both your presentation style and design are crucial. You can deliver more dynamic, memorable presentations by creating visually pleasing decks. It’s advisable to create a resourceful presentation design if you want to elevate your personal as well as professional credibility.

Take cues from some popular presentation templates, and enhance one little aspect at a time. Now is the time to practice everything you’ve learned in this presentation design guide. As with any other visual communication, creating the best presentation design requires time, effort, and patience. Never be afraid to try something new; you’ll quickly see the benefits a strong presentation can have on your project.

A presentation design puts ideas, tales, words, and pictures into a series of slides that convey a narrative and engage your audience.

A presentation design template is used to achieve a uniform look for your slides. Templates are pre-made presentations into which you may insert your data.

People remember images and words better than just words. The design of your slides should be simple and consistent. This way, your audience will focus on the most important points.

Use high-quality images to back your message, but don’t use too many special effects. Make sure you don’t read from your slides.

A well-presented, memorable introduction and conclusion are two essential parts of a presentation. Don’t forget them when you write your outline.

Presentation design is essential, because it helps you weave your ideas, narrative, images, facts, and statistics into a unified story that leads your audience to the choice you want them to make.

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

presentation design

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

  • The main idea.
  • The presenter.
  • The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

  • Include less text and more visuals in your presentation design
  • Identify one core message to center your presentation design around
  • Eliminate any information that doesn’t immediately support the core message
  • Create a strong presentation outline to keep you focused
  • Use text to reinforce, not repeat, what you’re saying
  • Design your presentation with one major takeaway per slide
  • Use visuals to highlight the key message on each slide
  • Use scaffolding slides to orient your audience and keep them engaged
  • Use text size, weight, and color for emphasis
  • Apply design choices consistently to avoid distraction
  • Split a group presentation by topic
  • Use a variety of page layouts to maintain your audience’s interest
  • Use presentation templates to help you get started
  • Include examples of inspiring people
  • Dedicate slides to poignant questions
  • Find quotes that will inspire your audience
  • Emphasize key points with text and images
  • Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

  • Speakers reading their slides
  • Slides that include full sentences of text
  • Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

design concept presentation template

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

  • Class presentations
  • Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

confused woman meme

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

Nutrition Creative Presentation Template

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. The outline will shape the  presentation structure  and guide you through your content. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

  • Introduction and hellos
  • Vision and value proposition
  • Financial profit
  • Your investment
  • Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

Corporate pitch deck template

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

Topics of discussion presentation outline example template

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Infographic Presentation Template

Into memorable slides with minimal text:

Infographic Presentation Template

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

  • Detailed descriptions
  • Background information
  • Redundant statements
  • Explanations of common knowledge
  • Persuasive facts and figures
  • Illustrative examples
  • Impactful quotes

presentation design

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

Speaker notes by Venngage

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

design concept presentation template

Pull out quotes and important numbers, and make them a focus of each slide.

design concept presentation template

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

design concept presentation template

This helps ensure that the visuals remain the focus of the slide.

design concept presentation template

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

presentation design

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

design concept presentation template

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

design concept presentation template

Or create a flowchart  and funnels:

design concept presentation template

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

design concept presentation template

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

design concept presentation template

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

presentation design

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

design concept presentation template

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

Impactful presenation templates

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

design concept presentation template

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

design concept presentation template

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

presentation design

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

design concept presentation template

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

presentation design

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

Presentation Fonts

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

design concept presentation template

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

design concept presentation template

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

design concept presentation template

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

  • Split your group presentation by topic
  • Introduce the next speaker at the end of your slide
  • Become an ‘expert’ in the slide that you are presenting
  • Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

Yellow start up pitch deck presentation template

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

design concept presentation template

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

tim ferriss inspiration presentation example

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

  • When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
  • Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

Nadya Unbounce Presentation Example

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

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Home Blog Design Best Free Concept Map Templates For PowerPoint Presentations

Best Free Concept Map Templates For PowerPoint Presentations

Concept Map Template

Technical models and diagrams that depict the relationship between different concepts are often presented using concept maps. Making concept map diagrams isn’t that hard, especially if you have an excellent template to assist you.

While there is no need to be all that extravagant when making a concept map, however, it should be at least attractive enough to catch the viewer’s eyes and simple enough to help grasp the intricate web of connections displayed in it. You can create such concept maps with the help of the  PowerPoint Templates  we describe at the end of the article, which come with easy-to-customize slide designs that can help you create concept maps for presentations and in the form of official, printable diagrams. Before starting with the article, check out our Free Concept Map Template compatible with PowerPoint and Google Slides.

Table of Content

What is a Concept Map?

Benefits of using concept maps, how to create an effective concept map, how to make a concept map in powerpoint, when to use concept maps, how to customize a concept map template, concept map design best practices, common mistakes to avoid in concept mapping, concept map templates frequently asked questions, concept map templates for making presentations and official diagrams.

A concept map is a graphical representation of concepts or ideas. These concepts are linked in a concept map in nodes and connected using lines or arrows, usually in a hierarchy. The nodes are presented in circles or boxes labeled to spell out parts of the map.

They aid in clear thinking, memory retention, and comprehension of complicated concepts by assisting you with:

  • Organize your ideas
  • Investigate a subject in depth.
  • Visualize the connections between concepts and ideas.
  • Connect the opinions, thoughts, and concepts to show the overall picture.

A concept map can be constructed in PowerPoint using three components: shapes, connectors, and text. Combining these three components, you can map out thoughts and ideas in a form that makes it easy to understand for someone viewing the visualization. Its simplicity makes concept maps handy for many purposes, including note-taking, brainstorming, software design, communicating complex ideas, lexicon development, mapping symmetries, and organizing team knowledge.

However, it’s critical to have an easy-to-understand layout when displaying a concept map in your presentation. To do so, PowerPoint would serve as an excellent platform to create concept maps for a presentation.

Concept Map Circle Diagram Example

Concept Maps Graphical Elements

Most concept maps use circles or squares (nodes); however, different maps might use different shapes, such as flowcharts, where other forms define the chart from start to end.

Another essential part of a concept map is the lines or arrows that connect the map. A single node in a map might relate to one or more nodes, which helps identify the relation one node represents with another connected node.

Nodes come with text that helps describe the node. As the map moves from one node to another, the relationship between the nodes can be understood using the text labels.

History of Concept Maps

Concept mapping was the brainchild of American educator Joseph D. Novak. During his research at Cornell University during the 70s, Novak used concept mapping to represent scientific information before his students. Novak’s work had its roots in the results of American psychologist David Ausubel.

What Is A Concept Map

Concept Maps have their origin in the theory of education called constructivism that implies that learning entails constructing new understanding and knowledge by integrating with what is already understood. Novak taught children as young as six years old to help represent their responses. His book, ‘Learning How to Learn’ explains his views on learning through existing cognitive structures assimilating with new concepts.

Concept maps offer numerous benefits in various contexts, from education and research to problem-solving and project management. Here are some of the key advantages of using concept maps:

  • Enhanced Understanding: Concept maps visually clarify complex information, aiding in the comprehension of intricate relationships between concepts.
  • Organized Information : They structure data logically, enhancing retention and recall of important details.
  • Effective Communication: Concept maps facilitate clear idea conveyance, making them valuable in group discussions and presentations.
  • Facilitates Learning: In education, concept maps encourage critical thinking, idea connection, and topic visualization, benefiting both teachers and students.
  • Problem Solving and Creativity: Concept maps break down complex problems, promote creative thinking, and offer insights into alternative solutions.

Making a concept map is half the journey, but knowing how to make a concept map on PowerPoint effectively is crucial. To make it effective, you need to carefully consider several factors, including identifying the core objectives of making the map, the medium used for drawing your map, and carefully connecting the dots (so to speak).

Identify and Define the Basic Elements of Your Topic

Defining the basic elements of your topic is essential for the concept map to be meaningful. You might want to focus on the primary subject and the objective of constructing your map. Before you start working on your concept map, it is essential to understand what you intend to achieve. So, if you are making a flowchart, each part of the chart will have to be defined using a specific type of shape, representing the flow of the visualization. Similarly, if a concept map is based on a brainstorming session, you require gathering the ideas and putting them in perspective. You might also want to decide whether you would like to complete this task during or after the brainstorming session.

Phases of Project Management Concept Map

Pick a Method to Design Your Concept Map

There are several ways you can construct a concept map, including using a content mapping template. You can draw it on a blank page with a pencil, or you can opt for using online tools, desktop, or mobile apps to construct a more elaborate map. Not only are there many free and premium concept map-making apps, but you can even use a concept map template for PowerPoint to create your map in the form of a single slide or to spread it out across your presentation deck.

If you wish to construct your concept map using an app, you can use various cloud-based tools like Lucidchart or Visme. You can also use cross-platform applications like Mindmiester or Mind Master. The latter is available across all popular formats, including using Android, iOS, Windows, Mac, and Linux. You can even use a simple app like the Paint app in Windows or start constructing your app using a stylus pen and a tablet.

Concept Map Example PPT Template

Draw Your Map from the Top to the Bottom

Concept maps often have the most inclusive concepts listed at the top, followed by whole ideas, as you start mapping out the finer details of the visualization. Therefore, drawing the map from top to bottom makes sense, and this will allow you to branch out the map from the more general to the more specific and exclusive concepts. 

Carefully Connect Your Map

Connecting your map is one of the vital elements of constructing a concept map. Because one or more nodes might be related to a single or multiple other nodes, the visualization should capture this linkage between nodes to make the relationship understandable for the viewer. Therefore you must ensure that all relevant nodes in your map are linked neatly with pertinent other nodes and easily identified by following the strings laid out in your map.

To construct a concept map in PowerPoint, you can use Shapes or SmartArt via the Insert tab.

Concept Map Example Template

When you make a concept map, you can use a hierarchy to add information to your map. You can add shapes and connect them using lines and arrows according to need.

Concept Map PowerPoint Example

Below is an example of a simple concept map in PowerPoint. The map shows how living things can be divided into plants and animals, where the example of the animal includes a cow that eats grass. The map can be further elaborated by segregating carnivores, herbivores and, omnivores and linking them in the food chain.

How To Make A Concept Map

The video given below provides a brief overview of constructing a concept map in PowerPoint. You can make your concept mapping task easy by using ready-made PowerPoint templates for building your concept maps. You can check out our post on the Best Concept Map Templates for PowerPoint to find a few useful templates that can help you create a neat-looking concept map in no time.

Concept Maps are a great way of mapping knowledge and weaving it with the current understanding of an individual or a group of people. You don’t necessarily need to be an expert to understand a concept map; however, each concept map relies on an individual’s prior knowledge to help in the process of learning and comprehending ideas and concepts. For example, a concept map to help a K12 student understand the water cycle would require their ability to grasp the idea.

With cognitive structures, you can help others assimilate knowledge and new ideas. Similarly, more complex concept maps used for software design or to synthesize information would require prior knowledge related to the concept to make sense for the individual involved in the mapping or learning process.

Circle Infographic Concept Map

Concept maps can have a variety of functions other than learning and teaching new concepts. Businesses use concept maps to map out the customer journey and understand the user flow that leads them to their product. For example, concept maps can be great for understanding sales conducted through e-commerce platforms, the response of customer services, and the gap between the customer and the service provider. As e-commerce continues to grow exponentially in the era of COVID-19, we are likely to find many uses for concept maps to understand better the flow of sales, customer experience, and the customer journey. Suppose you also seek to create another type of diagram to compare the relationship between concepts. In that case, you can also use  Venn diagrams  as a parallel or complementary part of an analysis.

Regardless of how you intend to use a concept map, you should ensure that you get the basics right. Misconstruction of the linkage between the nodes in a concept map can defeat the map’s purpose. If links aren’t clear, it is good to use labels that explain the lack of clarity regarding a node’s linkage. For instance, this might be needed when synthesizing information related to new research that might require additional vetting before being validated. This might also be necessary when concept maps are being used to gauge trends and forecasts.

  • Choose the Concept Map Template that you like the most.
  • Click on Download and create your account
  • You can edit your Concept Map template in PowerPoint or Google Slides.
  • Once you have your Concept Map template open, click on any text area and edit.
  • Copy and paste any section of the Concept Map template, or delete sections you will not use.
  • You can add icons, your company’s branding elements, photos and edit the PowerPoint Presentation colors.
  • Once finished you can download it and share it with your company’s collaborators.

Finally, now you know all the designs. Decisions you make must be based on the data you wish to visualize and the goal of your concept map. However, in case you are not sure where to begin your concept map, consider the major questions you’d like to address either it could be a single question or a group of questions. Then, while creating your concept map on those questions.

When making a concept map, you must not forget to consider your audience:

  • What information will they require in order to comprehend your concept-map?
  • What level of detail do you require?
  • What can you do to improve the engagement of your concept-map?

While concept mapping is a valuable technique, it’s essential to avoid common mistakes to ensure the effectiveness of your concept maps. Here are some common errors to steer clear of:

  • Overcomplication: Keep your concept map simple and clear, focusing on simplifying and clarifying information, rather than making it overly complex.
  • Lack of Focus: Ensure your concept map centers around a clear central concept or theme, avoiding the inclusion of unrelated ideas.
  • Unclear Relationships: Define relationships between concepts precisely to prevent confusion caused by vague or unclear connections.
  • Excessive Detail: Stick to essential concepts and ideas in your concept map, avoiding the inclusion of excessive details that may hinder clarity.
  • Ignoring Hierarchy: Establish a hierarchy of concepts, starting with broader ideas and progressing to more specific ones, to maintain organization and clarity.

With a concept map, you may visualize and integrate ideas and implement those abstract notions into your PowerPoint Presentation. Moreover, it aids you in making it easier for your viewers to consume and remember the most crucial points.

The use of a Concept Map Template can benefit you from many aspects. It allows you to integrate new and experienced concepts to synthesize information, encourage visual learning and make complex thoughts easy to communicate. In turn, it encourages team members to be creative and communicate with each other.

The most critical difference among both is the structural characteristic. Topics and linkages are valued equally in a concept map. On the other hand, mind maps are more focused on the topic. Due to which if you look closely, concept maps appear to illustrate why particular nodes are connected more clearly. Whereas, The mind map is a great solution when you simply want to scribble down as many themes and facts as possible. Hence, for much easier implementation, consider incorporating Mind Map Template . It would make your brainstorming session effective, enabling you to inspire the audience and help them remember the thoughts delivered.

At SlideModel we aim to provide the user with a wide range of pre-designed editable templates. Thanks to our variety of presentations you can browse and choose the design that you think is right for you to clearly explain your ideas and keep your audience engaged.

In turn, through the information we provide, we have made it easy to create a Concept Map. However you should make sure to take advantage of all its features so that your slides are attractive and fulfill their basic purpose, letting the audience grasp the dense web of relationships presented in it easily. You can make such creative concept maps with the help of the PowerPoint templates listed below.

1. Free Concept Map PowerPoint Template

design concept presentation template

The Free Concept Map PowerPoint Template depicts a hierarchical structure. The hierarchy levels contain different shades of colors to differentiate the topics. The concept map template allows the audience to view the information in a One Pager Slide. The presenter can organize complex information and present it visually engagingly. For a presentation on problem-solving, such as to cause and effect analysis, text boxes on branches are appropriate. The presenter can show questions or cause as an outcome of the previous level of a concept map.

Use This Template

2. Simple Mind Map PowerPoint Template

design concept presentation template

This PowerPoint template is easy to use. It has a straightforward, clean layout that enables you to establish a creative concept map and mind map yet equally informative along with valuable text without any limitations. You may quickly modify, remove, and add placeholders to enter new things. Moreover, you can also move them around to alter the location of the specified strings.

3. Mind Map Diagram Template for PowerPoint

design concept presentation template

With this Mind Map Diagram Template for PowerPoint, you can elegantly structure your thoughts and opinions, that too without consuming your valuable time. These layouts are mainly designed for brainstorming sessions or corporate presentations. For example, instead of listing down your points, you can utilize the colorful boxes, dedicating each box for each stance. Doing so will make you display your thoughts clearly to your audience. Note that all the slides are open for further modification, whether it’s about adding extra text or visuals. However, merely this eye-catching structure would do its job very well; you won’t need anything further.

4. Creative Mind Map PowerPoint Template

design concept presentation template

This easy concept map template entails clipart of a brain with a network of nerves running through it. SlideModel gives you full authority over the slides as it enables you to adjust the general look of the provided sample slides as per your overall theme of the presentation. For instance, in this map template, you can change the color of the brain or simply just input text to rapidly build a professional-looking yet creative concept map utilizing the PowerPoint Drawing Tools.

5. Tree Diagram Template for PowerPoint

design concept presentation template

This Tree Diagram content map template is handy for business professionals. It enables you to portray labor relationships and team duties clearly and concisely. Moreover, it also presents the leader’s responsibilities over their work teams.

With the help of this diagram, you can make a creative concept map. Furthermore, these templates are editable. Hence you can edit the diagram of the tree with the branches, either making use of it to showcase the team duties or present the project’s process, branching the various parts of it.

6. Creative Tree Diagrams Template for PowerPoint

design concept presentation template

To create a catchy eye presentation utilizing these tree-shaped slides would do good. This semantic map template is ideal for decision making the presentation as having this; you can intricate more concept maps in your presentation. Just like other templates of SlideModel, this template is fully adaptable.

Look at this tree diagram above; the branches link the elements or ideas together, whereas the root might symbolize the central principle or subject.

7. Brain Tree PowerPoint Template

design concept presentation template

The Brain Tree PowerPoint Template depicts four brain functions and their sub-processes. The template includes vector graphics of the left and right hemispheres of the brain, along with colorful process segments, which makes the slides look appealing. Technical working can be dull, distracting the audience; however, with these templates, you can present business planning and strategic management concepts engagingly as it entails four slides created to highlight the segments of the brain shape individually. Using these will aid you in having an elaborate discussion over a particular stance that you want to focus on.

The brain tree shape in this content mapping template will represent a primary hub that will interconnect all possible viewpoints, thoughts, and solutions.

8. Multi-Step Infographic Agenda Slides for PowerPoint

design concept presentation template

Multi-Step Infographic Agenda Slides is a set of four templates that present five up to 8 agenda items on each. The functions required to attain the aim in the center of the slide are demonstrated in these steps. The agenda infographic template visually connects ideas to the central unit, emphasizing the link. They are also helpful for displaying categories, kinds, and subprocesses in addition to the agenda items.

Particularly the design of this Concept Map Template, as you can see above, the circular icons branching out of the main central idea in the middle, is ideal for a non-sequential agenda. For instance, this concept map editable template can be used to discuss a particular product’s aspects.

9. Negotiation Summary PowerPoint Template

design concept presentation template

This straightforward concept map template has a storyboard layout that precisely encapsulates the negotiation preparation process. Logical operations are broken down into manageable chunks in a single slide layout. Doing so will aid in the successful communication of negotiation preparation methods and information. Business processes can be demonstrated in an easy-to-understand Mind Map Presentation using such a map template. It enables you to display the significant components narratively and provides a flow of action.

10. 5-Step Petal Mind Map Concept for PowerPoint

design concept presentation template

This Petal Mind Map is one of the creative content map templates since it features a semi-circle in the shape of flower petals. These PowerPoint petal shapes include clipart icons that will aid in the visualization of terms in your blank concept map. This five-step mind map layout helps break down the issue to comprehend and adequately explain each crucial component. It’s an ideal business presentation for communicating key concepts and organizing data to carry out business plans smoothly.

11. Octopus Diagram PowerPoint Template

design concept presentation template

The Octopus Diagram PowerPoint Template features creative content map layouts that depict an octopus structure with tentacles like the central unit controlling various components, similar to the tree diagram with several branches discussed above. In addition, each tentacle has a clipart icon to represent several diagram terms. These graphics can be used to present a variety of themes such as Sub-processes or systems, different classifications, or product requirements.

12. 4 Item with Core PowerPoint Template

design concept presentation template

The Concept Map Template 4 Item with Core is a multi-purpose diagram that presents four connected components to resolve the fundamental issue and get the desired goal. There are two sets of slides in this PowerPoint Concept Map Template, and each set includes five slides that go through each part of the diagram with considerable detail. It depicts a four-step mind map that could be used effectively for a range of strategy and planning PowerPoints. Such as Marketing fundamentals, business models, sub-processes, and classifications.

13. 7+1 Item MindMap PowerPoint Template

design concept presentation template

The Concept Map Template depicts a molecule structure with the primary element at the center and the other items branching out in circular segments with text placeholders. These mind map templates are ideal for project planning sessions as brainstorming ideas would be fun using these visual tools since they aid in organizing information and analyzing thoughts in a creative yet straightforward manner. Furthermore, SlideModel gives full authority over the PowerPoint editing options enabling users to personalize the content without any hassle, i.e., change colors, add effects, and animations.

14. 4 Item 12 Sub-Item PowerPoint Diagram

design concept presentation template

A compass with all four primary directions as processes is depicted in this PowerPoint Diagram. On the other hand, exhibit three-pointers as sub-processes. This professional template essentially offers an outline of the logical structure of the project. As a result, a single-view PowerPoint slide can convey the essence of the project strategy and strategies to the audience. It also aids experts in breaking down the scope of work into manageable chunks.

15. SWOT Mind Map for PowerPoint

design concept presentation template

SWOT Mind Map for PowerPoint comprises four variables- Strengths, Weaknesses, Opportunities, and Threats. Hence, this map template is suitable for business planning and organizational growth. Besides, these slide designs are editable, which can assist the user in creating excellent visuals that will help the audience fully grasp the report. With this PowerPoint template, you can make stylish and functional presentations for professional audiences.

16. Concept Maps PowerPoint Template

design concept presentation template

The Concept Maps PowerPoint Template is a collection of 4 tree diagrams. These PowerPoint Templates will allow you to organize complex information through an easy-to-understand flowchart. A hierarchical structure breaks down knowledge into multiple levels or stages, making it easier for the audience to understand what you communicate.

17. Concept Maps Infographics Template

design concept presentation template

The Concept Maps Infographics Template seeks to generate a hierarchical structure accompanied by a specific iconography that provides a didactic aspect and helps to engage the audience. At the same time, within its different slides, more hierarchy levels can explain and represent more complex concepts.

18. Sticky Notes Concept Maps PowerPoint Template

design concept presentation template

Suppose you are looking to generate a Concept Map with a different aesthetic from the average. In that case, the Sticky Notes Concept Maps PowerPoint Template will allow you to develop a didactic design, adding Sticky Notes with placeholders where you can add relevant information in your PowerPoint Template and generate engagement with your audience. This Concept Map Template is widely used in educational presentations.

19. Roadmap Concept Map PowerPoint Theme

design concept presentation template

20. Opportunities Solution Tree PowerPoint Template

design concept presentation template

21. 4-Item Hierarchy Infographic PowerPoint Template

design concept presentation template

22. Creative Mind Map Template for PowerPoint

23. mind map branches powerpoint template.

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Conceptual design: Definition, step-by-step breakdown

design concept presentation template

Delving into the realms of product design reveals a meticulous journey comprising distinct stages, each playing a crucial role in transforming an initial spark into a tangible masterpiece. At the heart of this creative process lies the pivotal phase of “conceptual design.”

What Is Conceptual Design

In this article, we embark on a comprehensive exploration of what conceptual design entails, how it shapes the foundation of successful projects, and its profound impact on user experience and product development. Join me as I illuminate the steps that give rise to innovative and captivating designs.

The importance of process and documentation for conceptual design

The first sketches are minimalistic — what do we do.

  • Identifying the problem or service required
  • Internal analysis: To understand the client, its brand, and audience
  • External analysis: Examining competitors
  • Creative thinking methods for Conceptual Design
  • Sketching concept drafts
  • Develop your prototype

What is conceptual design?

Conceptual design creates a framework for an idea before actualizing it as a design. The core duty of a conceptual designer is to creatively manifest a client’s ideas. Concept design constitutes the foundational phase of the creative product design process, encompassing initial stages where designers lay the groundwork for the entire project (production-ready design).

An idea serves as inspiration, while the design process functions as a tool. Transforming a basic idea into a tangible product is a complex endeavor. Although it’s tempting to envision a scenario where a mere idea magically results in a complete design, this approach often spawns more questions than answers. Bugs and inconsistencies can abound due to missing steps that underpin the product itself. These steps include:

  • Understanding the product, its ideas, and goals
  • Identifying advantages and weaknesses to competitors through market research
  • Defining the target user (user persona)
  • Outlining tasks the product should accomplish and its responses to user actions (acceptance criteria)
  • Considering monetization strategies
  • Determining the number of features for the MVP and subsequent launches within a reasonable timeframe
  • Crafting information architecture and user flows for various scenarios

Conceptualization comes into play as we approach the creation of the first wireframes. Here, we make decisions regarding whether to build upon existing frameworks or start from scratch. Each of these stages holds significance, instilling confidence in the designer that all aspects have been accounted for.

Can we omit the concept design phase and directly create the final product? No, it’s not possible to bypass one for the other. The conceptual design phase is pivotal because it’s during this stage that truly original, creative ideas emerge. Essentially, a concept serves as a blueprint, which is evaluated by the team responsible for executing product design, leading to the realization of a final product.

Design Process

Throughout various design stages, challenges and obstacles surface. Armed with a well-laid plan, you’re better equipped to face these obstacles head-on. Time often elapses before initial design drafts, and clients may grow impatient, believing they’re paying for idle time. It’s essential to articulate the need for preparatory work as the foundation for a solid structure.

Based on the information they gather, the designer constructs an information architecture. Following the path of “product idea > user persona needs > solutions > successful implementation > goal achievement,” the designer incorporates all scenarios and acceptance criteria. With a foundational understanding of basic product functions, the transition to initial wireframes is viable.

And now we come to the second stage, with its pitfalls and difficulties.

Various types of design sketches exist, but during the creation of initial sketches, the emphasis isn’t on UI design but rather user experience. While you can refine the visual aspect indefinitely, releasing a product with poor UX guarantees failure.

In today’s world, users possess limited patience. Particularly for new products vying for a share of the market, clarity is vital. As users grow ever more discerning, the product should meet needs swiftly, effortlessly. While technologies like AI and personal assistants aid this, they don’t negate the importance of UX design.

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This is where the role of a UX designer becomes paramount. They orchestrate the logic, define inputs and outputs for various scenarios, and establish hints for users along with system responses to diverse actions. Maximizing user engagement with minimal actions and swift, effective issue resolution is the goal.

This paves the way for discussing conceptual design in greater detail and sequence.

The stages of conceptual design

Visualize this design process as a tool utilized by the team to articulate key design ideas and their visual expression. Conceptual design aids in determining the desired UI design sought by the client; envisioning the final product’s appearance; and gathering feedback from the target audience.

Conceptual design

For UX designers, conceptual design offers a gateway to delve into abstract concepts, proficiently communicate ideas, and evoke emotions in the audience. A production-ready design is one that users will interact with.

Conceptual design embodies an exploration phase wherein designers generate and cultivate abstract ideas that shape the project’s trajectory. Across various design disciplines, it lays the foundation for a product’s aesthetics, functionality, and user experience. By presenting a comprehensive and succinct concept design definition, it enhances SEO and draws the appropriate audience to the work.

Achieving success in conceptual design hinges on comprehending the design’s intent and vision. It entails defining core principles, aesthetics, and goals that steer the entire design process.

Let’s get into these principles so you can better understand the conceptual design process.

1. Identifying the problem or service required

In the realm of conceptual design, the initial steps lay the groundwork for innovative and purpose-driven solutions. This phase revolves around identifying the specific challenges that need addressing and defining the project’s purpose and objectives. A series of fundamental questions guide this process:

  • Why is this project needed? (The design process begins by uncovering the motivations and driving forces behind the project)
  • What is the purpose of the project? (Each project has a distinct purpose, whether it’s enhancing user experiences, solving a particular problem, or introducing new functionalities)
  • What problem is it intended to solve? (By pinpointing the challenges and obstacles to overcome, designers can formulate innovative solutions that directly address the issues at hand)

It is very important to define the problem your design is supposed to solve or the specific goals it wants to achieve.

A concrete example

Imagine a scenario where a client is a company specializing in creating laser-equipped guns for paintball events. When a player hits a target, laser beams create hit marks and tally points on a specialized “target” vest.

However, the company faces a dilemma. While paintball appeals to various age groups, it is often associated with images of violence, which clashes with the company’s aim to cater to a broad, family friendly audience. The company maintains a brand identity that steers clear of violence-related imagery.

In this context, the problem statement crystallizes:

Paintball, a sport with diverse forms and equipment, attracts participants from different age groups. However, its association with violent imagery is incongruent with the company’s inclusive approach, especially when catering to youth. The challenge is to redefine the image of paintball, highlighting the excitement and strategy it offers without perpetuating negative associations.

The role of a concept designer in this scenario is pivotal. They are tasked with crafting a website concept that not only effectively promotes paintball equipment but also addresses the company’s branding concerns, ensuring an inclusive and appealing tone.

By grasping the essence of the problem and aligning it with the brand’s values, the concept designer sets the stage for a design solution that not only meets functional needs but also resonates with the desired audience.

2. Internal analysis: To understand the client, its brand, and audience

Once you formulate a problem statement, define the customer, brand, and audience. Address the following questions:

  • Who is your customer? (brand story)
  • What is the mission? (brand personality communicated to the industry or market)
  • Who is the target audience?
  • What does the target audience expect in the design?
  • What innovative ideas will distinguish the brand?

Grasping these elements facilitates the conceptualization process, aiding in the exploration of concept design possibilities while highlighting potential limitations. It is the duty of the conceptual designer to integrate client branding effectively to meet both the client’s and their audience’s expectations.

Design Thinking

3. External analysis: Examining competitors

The foundation of concept design rests on research and inspiration. Designers must collect data and study precedents to craft their concepts. There’s a trove of information in what has come before; competitors can teach you what does and doesn’t work.

You need to address queries such as:

  • Which strategies are competitors employing?
  • How are they attaining their objectives?
  • Which features and functionalities differentiate them from you?
  • What do your competitors possess that you don’t?

Carrying out internal user tests on competitors’ apps and assessing which ones prove most effective is crucial. Investigating competitors also yields insights into industry norms. This empowers you to identify areas lacking effectiveness and to implement optimal strategies for your client’s business.

An indispensable tool for competitive analysis is the moodboard. As you transition from concept to final design, these sources of inspiration will guide your entire team in realizing your vision.

4. Verbal presentation or brainstorming

Transforming a concept into meaningful substance necessitates defining your concept, putting it into words. This phase is commonly referred to as brainstorming, during which you articulate your concept verbally. Organize your thoughts and ideas within a structure that can be utilized to evolve your concepts. This step encompasses brainstorming, mind mapping, free association, and delving into analogies. You’ve probably given all of these a try at some point!

Creative thinking methods for conceptual design

Brainstorming.

Brainstorming stands as a creative technique harnessed to spawn a plethora of ideas and concepts pertaining to a specific topic or issue. Foundational brainstorming techniques include:

  • Classic brainstorming : a collective of participants convene, offering unfettered ideas on a designated subject
  • Brainwriting : participants jot down ideas on paper or digitally, sharing these records for further additions
  • Reverse brainstorming : participants try to magnify or forge a problem. Subsequently, these issues are appraised as a source of ideas for potential solutions
  • SCAMPER : this is an acronym that can help generate new ideas based on existing concepts. Substitute, combine, adapt, modify, put to another use, eliminate, reverse
  • 6-3-5 brainwriting : six contributors each record three ideas on paper, subsequently passing on these sheets to successive participants who further refine or expand on the notions posited by prior contributors. This cycle repeats six times

Mind mapping

Mind mapping is a method for visually representing an idea in diagrammatic form. The central notion is positioned at the core, while related concepts are positioned on branching limbs, culminating in a tree-like structure. Designers frequently employ this in the initial design stages. This technique catalyzes idea generation, concept organization, visualization, and a comprehension of relationships and data arrangement before delving into more intricate design phases.

Mind Mapping

Free association

Free association represents a method of unimpeded associative thought, permitting designers to generate ideas grounded in personal connections and the subconscious. Initiated by a central word or phrase, this approach involves enumerating words linked to it either as a list or branching off the main term (mind map).

The objective of this technique is to aggregate interconnected thoughts into a unified entity. This method proves valuable in crafting logos and product names. By avoiding excessive analysis, you continually record significant words that surface until you have a full list.

For instance, if you choose “game,” it could be followed by terms like “excitement,” “competition,” “smile,” and “laughter.” From a design perspective, you can use these words through vibrant color combinations, bold fonts, and maximalist design approaches.

Furthermore, the construction of words can serve as a catalyst for generating design attributes (for the subsequent step) that mirror the essence of the concept.

Ultimately, it proves advantageous to consolidate these interrelated ideas into a coherent sentence or phrase that encapsulates the concept and its objectives. This practice bolsters the concept’s cohesion throughout the design journey.

Exploring analogies

Exploring analogies constitutes a technique for deriving inspiration and comprehension by dissecting and linking akin or comparable objects, processes, or ideas.

  • This necessitates exploring other products, interfaces, or processes that might share similarities with the project at hand
  • Gain insights into how these entities tackle challenges, offer usability, and generate appeal
  • Scrutinize their successful facets, identifying avenues for enhancements applicable to your own interface

5. Sketching concept drafts

The evolution of concepts from abstract ideas to tangible design elements is a crucial process. We employ techniques like:

  • Storyboarding
  • Prototyping
  • Crafting moodboards

Once you’ve comprehended the project’s goals and necessary features, it’s time to give form to your ideas. Begin by outlining your concepts, sketching out layouts. Low-fidelity sketching on paper is a straightforward way to bring your ideas to life. Consider multiple options and arrangements (ideally three variations).A tried-and-true approach involves generating several smaller thumbnails that fit on a single page for effortless comparison and analysis.

Visual research serves as the graphical counterpart to verbal research and brainstorming. At this juncture, detailed refinement of initial sketches isn’t necessary. The primary objective is to visualize your concepts effectively.

This stage is pivotal because even though you might feel you possess a clear mental image of your concept, its appearance on paper is the ultimate test of its viability. Once you have a couple of sketches that resonate with you, transform them into more comprehensive, detailed renditions.

6. Develop your prototype

Designers are tasked with crafting designs that evoke specific emotions and heighten user experiences. This involves acquiring a deep understanding of diverse design elements such as:

  • Texture and lighting
  • Experimentation with varied design techniques and materials

Concept design affords the opportunity to experiment with diverse design facets like proportions, layouts, and user engagement, culminating in a harmonious whole. Striking a balance between bold concepts and feasibility ensures that your conceptual designs are primed for transformation into tangible products.

Once you’ve etched out initial sketches, it’s time to produce a more intricate representation of your design. This is where prototypes or mockups come into play — models that can be scrutinized and critiqued by others. Perfection isn’t a prerequisite; these are blueprints, not final products. However, they should offer your client a clear grasp of the eventual design’s appearance.

Prototypes undergo testing by real users, and the ensuing feedback is pivotal in refining the interface and identifying potential issues. If the feedback is less than favorable, revisiting previous steps to devise improved solutions is par for the course. This iterative process is characteristic of the conceptual design journey, though it may necessitate several rounds of iteration.

Conceptual design is a dynamic process, demanding continuous refinement grounded in user and stakeholder feedback. Seek feedback early and consistently to guide design choices throughout the entire process.

Conceptual Design Process

In conclusion, conceptual design stands as the cornerstone upon which triumphant projects are erected. Employ research and creativity to master the art of concept design, thereby enhancing your product development process.

Efficient communication and presentation of concept designs play a pivotal role in garnering support and comprehension from stakeholders. Design compelling presentations, employ storytelling techniques, and harness the power of visual storytelling to effectively convey your ideas.

The conceptual design process constitutes a pivotal juncture within the product design and development trajectory. For UX and UI designers, the conceptual model serves as the maiden step in articulating the system’s intended functionalities to users.

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Presenting Design

10-04-16 Jeremy Loyd

Talking a client through a design concept can be a tough task. Jeremy shares some tips and examples on how to present effectively and get the feedback you need.

design concept presentation template

A common challenge for even the best of web designers is crafting the right words to describe and explain a design concept. So when it comes time to present that concept to a client or internal critique, many designers find it difficult to justify and explain the visual decisions that were made. This is because the act of designing has a lot to do with emotion and feelings. “It just feels right.” This intuition often helps to get into the right ballpark from an aesthetic point of view, but this explanation often doesn’t fly with a client, especially if the design concept looks drastically different from their expectations. There’s no question it’s a challenge to put words to a design concept, but if we really believe our concept is right, and we want our clients to come along with us, we must be better at verbally communicating the visual choices we make.

Using Goals

One of the most effective ways to explain a design concept is to relate it directly to the goals. Creating engagement goals with your client is a very valuable exercise for many reasons. First, it gets everyone on the same page. Second, it gives everyone a filter to evaluate the various parts of the engagement, whether it’s content, UX, UI, etc. Establishing goals can take time depending on the number of stakeholders, and it’s best done at an in-person meeting, such as a kickoff .

design concept presentation template

Discussing and voting on engagement goals in a kickoff meeting gets everyone on the same page from the start, and serves as a guide towards making decisions throughout the engagement.

Taking it a step further, determining Objectives and Key Results ( OKRs ), as Dan Mall shares in this 99U article , is a great way to specify goals as well as to measure if those goals are being met. These should be documented and accessible to all team members throughout the engagement. Having the goals in hand when creating the design aids in making visual decisions and helps to start attaching tangible language and reasoning into a concept as it’s being designed.

So when presenting a design concept, if we talk about how the visual choices we’ve made help us accomplish the goals we’ve previously established and framed the conversation around that, along with our reasoning behind the color, typography, and layout choices, the discussion will be way more productive. It’s hard to argue with sound reasoning.

In Practice

Here’s an example. A utility client of ours, Dayton Power & Light came to us and wanted to create a site that promoted industrial real estate in West Central Ohio available for development ( read the entire case study here ). One of the main goals of the site was to create something memorable and unique. So in our initial design meeting, we presented a design concept that would be built in React and make use of interesting page transitions and an always-present map on the left half with scrolling info on the right on larger screens. We used Mapbox to plot points of interest with custom iconography. We presented several examples of sites that used similar transitions and animations. During and after presenting, we made sure to verbalize the goals—specifically the desire for the site to be unique and memorable and how we’re achieving that through this concept. Because of this, the client was on board with our approach.

design concept presentation template

Framing the Conversation

It’s not enough to pull up a jpeg or prototype of a website and say, “What do you think?” to a client. Especially if we’re presenting to a large group of stakeholders, this opens up the conversation to go many disparate directions. Instead, let’s have a plan going in. Attack the explanation up front, and frame the conversation around the reasoning behind the visual concept.

Establishing a visual vocabulary around a design concept is another great way to attach words to visuals. These can be words that are collected from previous conversations and generated throughout the design process. In the case of Ohio Certified Sites, the client had said they wanted the site to be “memorable” and “unique.” So we repeated those and other familiar, descriptive words when presenting visuals.

Using an example from the earlier-mentioned engagement, we had made some unexpected design choices that needed to be explained in the initial design concept meeting. Instead of just getting initial feedback, we wanted to explain our reasoning behind the decisions up front. One of these decisions was the color palette, specifically the yellow color. The site isn’t directly connected to the DP&L brand, but there was an expectation from the stakeholders that it would carry some of the same brand feel—colors, typography, etc. The main brand color is blue. Because of the fact that the audience for this site could essentially be located anywhere in the world and not have previous brand knowledge of DP&L, we strayed from the corporate color palette and used a bright yellow. We explained we chose the yellow because it demanded attention to the “content” side of the page, had the right amount of contrast with the content, and also referenced common coloring of construction equipment (think bulldozers, frontloaders, etc.). We also pointed out that yellow has been shown to improve memory (think post-it notes and highlighters) and related that back to our goal of making a unique and memorable site. Initially, the business team had doubts about getting buy-in on the new color palette from their leaders, but we made the design case and were able to get approval.

design concept presentation template

Going in with a plan and reasoning behind your design is important. You’re answering your client’s questions before they ask and possibly answering questions they didn’t know how to ask. Presenting this way may not mean every concept sails through with no changes, but your client will understand it better and be able to better make logical business decisions.

A Few Other Tips:

Be confident when presenting design. If you’re not confident when presenting a design concept, it’s hard to get people on board. There’s some salesmanship that has to happen here without being “salesy.” You have to believe that the concept you’re presenting is the right one for the job. Many designers often don’t feel comfortable communicating verbally (myself included). After all, our expertise is in visual communication, right? But it’s worth spending time crafting words to go along with a design concept. That, along with helpful internal critique and discussion, will help you feel more confident going into a design presentation.

Ask Specific Questions

One way to get helpful feedback is to ask focused questions. This is helpful to steer the conversation in an area where you’d really like feedback. Design presentations can often turn solely into discussions on content, which can get things off track. Certainly, some content discussion is expected, but hopefully, much of that has already been talked about. Asking questions also includes the client’s participation in the details of design, making them feel part of the process. So instead of asking vague questions like, “What do you think?” ask something more along the lines of, “How do you think this concept supports the goal of _______?” or “In what ways does it fail?” Again, referring back to the goals helps to keep everyone on the same page and on the same team.

Cheat Sheet

Often times, when we present a design concept, we use my laptop to connect to the projector or display. I’ve found it helpful to create a document beforehand that contains notes and attaches words to visuals in the concept. I print this out and take it to the meeting as a backup to ensure I hit all the points I want to or help me out if I forget.

design concept presentation template

Explain Like Joanna Gains

Talking about design when presenting to a client can be intimidating, but it doesn’t have to be. If you ever want to hear a designer do a good job of explaining his/her work, watch the popular show Fixer Upper on HGTV . When Chip and Joanna do the big reveal each episode, listen to the descriptive words Joanna uses to describe the aesthetic she created. She does a great job of referencing the client’s wants/needs (goals) and really selling the design with confidence.

I hope these tips will help you attach words to your design concepts and present design in a more effective way.

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