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35 Best Pitch Decks From Real-Life Startups [With Templates]

Written by: Orana Velarde

Many companies in existence—even big-name startups—once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those successful pitch decks for a healthy dose of inspiration.

Some of these investor pitch deck examples have become quite famous, like the Airbnb pitch deck from when the company was still called AirBed&Breakfast.

In this article, we’ve put together the 35 best pitch decks to learn from. We've also recreated some of those pitch decks into templates to help you attract investors and support for your own company.

If you're ready to create your own pitch deck, use our presentation software to put together a professional investor presentation in minutes.

Here's a short selection of 8 easy-to-edit pitch deck templates you can edit, share and download with Visme. View 23 more templates below:

What Makes a Good Pitch Deck?

Before we launch into 35 of the best pitch decks of all time, let’s talk about what makes a good pitch deck . What’s going to grab investor attention and help propel your business toward the same success that companies like Airbnb, WeWork, Uber and Facebook have all seen?

Let’s dig into a few of the major components to keep in mind when designing a pitch deck.

• Use the right slides. There are 10 key slides every pitch deck should have, including an introduction, problem/solution, business model , statistics, etc. Flesh out a proper pitch deck outline before you get started pulling necessary information.
• Tell a story. One of the best ways to capture your audience is through a compelling story. Make sure you’re really selling your business idea by elaborating on why people are going to want or need it.
• Be passionate about your idea . No one wants to listen to someone half-heartedly pitch a business idea. You need to believe in it and make your audience believe in it, too.
• Proofread and practice. Nothing is going to make you seem less professional than typos and a million “ums” during your speech. Review your slides and rehearse them to make sure you’re ready to present.
• Pay attention to design . Old, boring, bulleted PowerPoints won’t get you anywhere anymore. With access to beautiful and simple templates and tools (*ahem* Visme *ahem*) it’s never been easier to create beautiful and creative pitch decks.

For even more tips on your pitch deck design, watch this video:

If you need help creating attention-grabbing pitch decks, you can use the versions recreated in Visme as a starting point. Better yet, allow Visme's AI presentation maker to do the heavy lifting for you—it handles everything from design to content, speeding up your pitch deck design process.

With just a text prompt, this advanced tool helps you generate pitch deck presentations complete with images, icons, illustrations, text, and everything else—in just seconds.

For example, you can draw inspiration from any of these pitch deck examples and instruct the AI presentation maker to generate a similar pitch deck design tailored to your business and topic of choice. Isn't that amazing?

Click on a Pitch Deck to Jump Ahead

• Dropbox Pitch Deck
• Tinder Pitch Deck
• Airbnb Pitch Deck
• WeWork Pitch Deck
• Uber Pitch Deck
• BuzzFeed Pitch Deck
• Launchrock Pitch Deck
• Foursquare Pitch Deck
• Intercom Pitch Deck
• Mattermark Pitch Deck
• TouristEye Pitch Deck
• Buffer Pitch Deck
• Ooomf (Crew) Pitch Deck
• Moz Pitch Deck
• Biogrify Pitch Deck
• Front Pitch Deck
• Piccsy Pitch Deck
• LinkedIn Pitch Deck
• Fyre Festival Pitch Deck
• Manpacks Pitch Deck
• Coinbase Pitch Deck
• Snapchat Pitch Deck
• YouTube Pitch Deck
• Facebook Pitch Deck
• Crunchbase Pitch Deck
• Contently Pitch Deck
• Wise (TransferWise) Pitch Deck
• Bliss Pitch Deck
• Castle Pitch Deck
• Shift Pitch Deck
• Cubeit Pitch Deck
• Revolut Pitch Deck
• Alto Pitch Deck
• Wayfair Pitch Deck
• Walmart - Flipkart Pitch Deck

1. Dropbox Pitch Deck

Dropbox is one of the pioneers of cloud storage as we know it today, and their pitch deck from 2007 was all about revolutionizing the way people stored and shared important data.

The company has raised around $1.7 billion in funding and is backed by popular investors like JP Morgan and Sequoia Capital.

Original pitch deck:

What makes Dropbox's pitch deck stand out among others is how it addresses the “why” behind the entire idea of cloud storage.

As you go through the slides, you’ll notice how each section focuses on how Dropbox’s solution will benefit users and the society as a whole by changing the way people work with files.

This slide deck inspiration also dives into the details of why investing in the company is a good idea at that particular time, making a strong case for securing the funding they need.

Key Takeaway: Draw a comparison with your competitors to show how your product is better. Focus on the features, but then follow up with benefits to explain why those features are worth investing in.

It's also a good idea to explain why the timing is ideal for launching your product or company. Dropbox does this well by highlighting trends that are relevant to their target audience, such as the increased use of digital devices and more distributed/remote teams.

Here's an investor pitch deck template that comes built-in with a comparison table , data widgets, charts and a benefits slide. Customize it to create a value-focused pitch deck like Dropbox.

Recreated in Visme:

Create your own Pitch Deck with this easy-to-edit template! Edit and Download

2. Tinder Pitch Deck

Previously known as Matchbox, Tinder is one of the most popular dating apps in the world.

While Tinder's pitch deck below is not officially connected to any funding round, the app managed to raise over $50 million in just three rounds.

So, what is it about this that makes it such a great pitch deck inspiration?

First, they do an excellent job of communicating the problem with a short (but relatable) story. Then, instead of talking about the solution, they show it within their app.

The next few slides dive deeper into the app’s functionality — how it works and what value it provides. By using step-by-step screenshots, they let their app do the talking.

Finally, the pitch deck summarizes additional features being developed and the revenue opportunity, or how they plan to make money, in two short slides.

Key Takeaway: Using storytelling to explain a problem can make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes, which naturally makes them more intrigued to learn about the solution.

Another lesson to be learned here is to use your product’s functionality to explain the solution. Tinder does a great job of showing instead of telling with step-by-step screenshots of how users will navigate through the app to fulfill their needs.

Customize this business pitch deck template below designed especially for apps and SaaS businesses, and apply your own storytelling principles:

3. Airbnb Pitch Deck

Some of the best investor decks present information in a quickly-digestible, easily-understandable way. This is where an early pitch deck by Airbnb shines.

Airbnb’s pitch deck is commonly cited as one of the best, and has helped raise over $112 million .

Each slide is relatively basic, presenting the information quickly and efficiently. They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.

Key Takeaway: You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. Airbnb's modern pitch deck design exemplifies simplicity at its finest.

Here’s a pitch deck template inspired by Airbnb to get you started.

The Visme editor comes equipped with several AI features, like the AI Presentation Maker , which helps you craft a fully designed pitch deck from start to finish, including content and visual graphics. Additionally, the AI Writer can help you refine content in several ways, like summarizing longer text or refreshing older content.

Use the prompt window to explain what you need and watch the tool unleash its magic.

4. WeWork Pitch Deck

In the WeWork Pitch Deck Series D , they show projected growth in big numbers. They used the power of FOMO (Fear of Missing Out) to really bring the message home to investors.

By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their company deck and show who they were already working with.

Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. They knew the potential of WeWork and were definitely not afraid to show it.

Key Takeaway: If you know your idea has the potential to be huge, show it. WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts and used visual charts to show huge projections and big plans.

Here’s a business pitch template inspired by WeWork to get you started.

5. Uber Pitch Deck

When Uber first started out, it was called UberCab.

The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.

Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.

This professional pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever.

The actual slides from this business deck rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.

You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.

They were relying on a simple fact: their idea was a game changer.

Key Takeaway:  Even if all you have is a great idea, strongly believing in that idea can help you get the funding you need to turn it into a reality. Forget fancy charts and long explanations — the best pitch deck designs keep it simple and get to the point quickly.

Here’s a pitch deck template inspired by Uber to get you started.

6. BuzzFeed Pitch Deck

When BuzzFeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.

They visualized this idea perfectly on slide 18 of their pitch deck. BuzzFeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm.

Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.

In the pitch deck, BuzzFeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.

In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.

Key Takeaway: If you're in the SaaS business, visualize your idea using actual screenshots of your product. Showing can be much more effective than simply telling, as it helps investors gain a deeper understanding of your idea.

Here’s a product pitch deck template inspired by BuzzFeed to get you started.

7. Launchrock Pitch Deck

The usual presentation has a light background and dark-colored content, but the pitch deck for Launchrock went in the opposite direction.

The slides have a black background, while the content is made of white text and red and blue gradient buttons. This visual quality is perfectly reminiscent of the Launchrock brand.

The Launchrock brand is simple, bold and to the point, and so is their pitch deck. The information on each slide is minimal, but precise. The data flows from one slide to the next in a simple storytelling format .

To top it off, they use social proof and a sense of community to get the message across.

Key Takeaway:  Don't be afraid to experiment when it comes to pitch deck design . Just make sure the colors and fonts you choose are aligned with your brand and don't compromise on the readability of your presentation slides.

Another lesson to be learned is that you don't always need to use text to explain your idea. The flowchart on slide 11 has no text, but it fully visualizes the idea behind their product.

Here’s a professional pitch deck template inspired by Launchrock to get you started.

8. Foursquare Pitch Deck

Foursquare was huge a while ago, but with so many location-based apps now it’s easy to wonder if it still exists. Yes, Foursquare still exists and it’s so much more than it used to be at the beginning.

Back in the young days of Foursquare , it was just two guys with an idea and this pitch deck.

This pitch deck has long sections of text, which isn’t usually considered a good idea. But on these slides with long bullet points, there are also mobile device mockups with real screenshots of the app doing its thing.

This somehow makes it work, along with the fact that the text is inspiring, innovative and perfectly organized.

The screenshots visualize every single functionality, yet keep things real. There are no excessive growth charts or high pitched dream ideas.

Foursquare has done a great job of growing into a huge enterprise and it all began in the era of this pitch deck.

Key Takeaway:  Instead of just focusing on one type of user, show how your idea, company or product will benefit all the stakeholders involved. A large part of this pitch deck’s success is that it shows how the Foursquare app benefits both companies and users.

Here’s a pitch deck template inspired by Foursquare to get you started.

9. Intercom Pitch Deck

The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.

The slides in Intercom's pitch presentation example stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets.

Not only does this keep the pitch deck cover page on brand, it also adds a good dose of personality to all the slides. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.

Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.

The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.

Key Takeaway: The design of your pitch decks is more important than you'd think. Make sure your slides are easy to read and skim through, the colors don't clash, and the fonts are legible, even if they're fun or handwritten-style.

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Here’s a pitch deck template inspired by Intercom to get you started.

10. Mattermark Pitch Deck

The main idea behind Mattermark was to solve an actual problem.

They created a “Google for businesses;” a data-driven search engine that helps SaaS businesses stay informed about other companies, which leads to better business decisions and improved market research.

The idea was a big one and they needed to show a lot of details in the pitch deck. Bordering on “too much information,” the Mattermark pitch deck uses multi-colored charts to compare important data.

To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message.

They bring it home towards the end by showing how Mattermark can do it all faster and better. The charts are inspiring and resemble hockey sticks; the ultimate success chart example.

Key Takeaway:  If you have a lot of data to present, make it interesting by using different types of graphs . If you're presenting a solution to a problem, you can visualize that too with the help of arrows.

Here’s a good pitch deck template inspired by Mattermark to get you started.

11. TouristEye Pitch Deck

Before TouristEye was acquired by Lonely Planet, it was one of the first mobile apps directed at travelers. With the strong premise of “Travel Guides Suck,” they used this pitch deck to share the hype of TouristEye.

In this pitch deck, screenshots and travel-themed photography visualize a new, more personalized way of traveling where users could create their itineraries on the TouristEye app.

It’s not surprising that Lonely Planet ended up acquiring TouristEye; it was a huge competition for them.

Even if the hype behind TouristEye was that travel guides sucked, Lonely Planet saw the potential and had to have it for their platform.

Key Takeaway:  The best pitch decks explain the big idea up front, even if it sounds a little harsh. If you have data to back your big idea up, especially related to conversions and growth, that's even better. Notice how TouristEye does it on slide 19 by highlighting that intent equals conversions.

Here’s a pitch deck template inspired by TouristEye to get you started.

12. Buffer Pitch Deck

Buffer’s pitch deck is a great example of transparency and believing in your product.

The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.

Key Takeaway: Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness, and helps them better understand how your product works. Even better, it displays complete confidence in your product or service.

Here’s a pitch deck template inspired by Buffer to get you started.

13. Ooomf (Crew) Pitch Deck

A common (and expected) thing you see in most pitch decks is how much growth a company has seen so far with their product.

What’s less commonly seen are the people who’ve already taken an interest in your work. This is unsurprising, as many pitch decks are created for projects still looking for funding.

However, for those lucky enough to already have some investors, this is a wonderful opportunity to take advantage of.

One great example of this is Crew.

Their pitch deck is incredibly sparse, using only the bare-minimum text and pictures. They also list other companies that have invested in theirs on slide 29, along with the amount they’ve already earned.

If you don’t have any interested parties yet, no problem; simply add quotes from satisfied customers or workers.

This deck does that, as well, with Milan C., a worker at Crew, claiming on their last slide, “Crew changed the way I work and with that how I live.”

Key Takeaway:  If you already have a few investors, companies or individuals supporting your product, don't be afraid to highlight them in your pitch deck.

Growth is not the only thing potential investors are intrigued by — proving that your product has earned respect from other groups is often enough to make people believe it's worth investing in.

Here’s a pitch deck template inspired by Crew to get you started.

14. Moz Pitch Deck

Moz's pitch deck features an adorable mascot that appears on all of their slides, and colorful blocks and charts that illustrate their points.

Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.

The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.

SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”

The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.

Key Takeaway: It’s no secret that describing statistics and information can be, well, boring. Many potential investors have already heard such things countless times, even through the course of the day. So, how do you make yours stand out?

Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck.

Here’s a pitch deck template inspired by SEOmoz to get you started.

When creating a pitch deck with Visme, you have access to practical business features that help you create pitch decks more productively. Dynamic fields , for example, enable you to design one pitch deck template and input custom fields that can be easily adjusted with a few clicks. You can use this feature to tailor your message according to your audience.

15. Biogrify Pitch Deck

Not everyone’s an artist, but you don't need to be one to create a great pitch deck.

Sometimes just looking at design ideas and learning the in’s-and-out’s of your product can be enough.

Biogrify's deck is a great example of this, as it’s filled with images and screenshots, most of which aren’t drawings.

Their deck looks a little different than the slide deck examples above due to the focus on creativity.

Notice how they’ve used photos with speech bubbles to explain their message and several shots of their product in action to advertise.

The charts on slide 7 are of special note, as they are organized to not clutter the page and still maximize the amount of images that can fit.

Key Takeaway: Use creativity, but not just for thef sake of it. In Biogrify's pitch deck, each image helps support their words, making the overall experience appealing and interesting, rather than either frustrating or confusing. Better yet, the message is reinforced through the use of visual presentation aids .

Here’s a pitch deck template inspired by Biogrify to get you started.

16. Front Pitch Deck

Front's pitch deck offers a great example of using an attractive color scheme to your advantage.

They’ve primarily used white, blue, and pink to fill the slides.

For example, slide 9 has a white background and pink header, with a line graph that uses blue and pink to represent the specific values mentioned.

Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give.

Key Takeaway: Using a specific color scheme can work wonders for your pitch deck. The colors, spread across the slides, can help unify a presentation and make it pop. Moreover, using specific colors that represent your company will help the pitch deck be more recognizable.

Be careful when choosing colors for your pitch deck. Different colors can evoke different feelings. You can find out more about color psychology and color schemes in our comprehensive guide.

Here’s a startup pitch template inspired by Front to get you started.

17. Piccsy Pitch Deck

Piccsy's deck gives a bit more literal example of smooth transitions. The photo site has an online infographic format , rather than the traditional slide deck format.

Each individual slide flows smoothly into one another as you scroll down the page, with similar themes (like the circles to hold information and the color scheme) tying the work together.

This pitch deck also takes an innovative approach by providing information at the end to encourage contact, making it one of the best investor pitch decks.

Key Takeaway:  Stand out to potential investors by turning your pitch deck into an interactive experience . Piccsy does this well by creating an infographic-style website, complete with their branding and even contact information at the end to encourage action.

Think of ways to pitch your startup to investors other than going with a traditional presentation deck — videos, interactive web pages and online presentations are a few great alternatives.

Here’s a pitch deck template inspired by Piccsy to get you started.

When you’re at the point of adding visuals, you can generate unique images, illustrations and graphics using the AI Image Generator . Likewise, if you have chosen stock or legacy images that need a little editing, take advantage of the AI Edit Tools to upscale, unblur and remove unwanted objects or entire backgrounds.

18. LinkedIn Pitch Deck

The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.

LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product.

Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.

LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).

This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.

Key Takeaway: Tailor your pitch deck content to your target audience. If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.

Here’s a pitch deck template inspired by LinkedIn to get you started.

19. Fyre Festival Pitch Deck

You might have already seen the Fyre Festival documentary on Netflix.

If you haven’t, you should consider doing so, especially from a marketing point of view.

Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck .

Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.

FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.

Key Takeaway: This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre Festival pitch deck is not the best pitch deck, but it is a great example of how information can be manipulated.

Here’s a pitch deck template inspired by Fyre Festival to get you started.

20. Manpacks Pitch Deck

Manpacks was a subscription service that sold men’s underwear, socks, toiletries and other products. The service was discontinued in 2018, but was an absolute hit when it first launched in 2010.

Manpacks' pitch deck managed to raise $500,000 in funding over one round.

For starters, their business model was unique and solved an actual need — regularly shipping basic essentials to men who dislike shopping or are just lazy.

But what really got to investors was the fact that Manpacks knew who they were. Their brand voice was reflected in every slide of their pitch deck.

Better yet, they knew who their target audience was, which is also why the service had as many as 10,000 subscribers at one point.

Key Takeaway: Understanding who you are as a brand and being able to express that clearly is just as important as knowing your product — and the best pitch decks are designed with that in mind.

Manpacks’ pitch deck is short, but it does the job by communicating the problem, solution, value proposition and incentive for investors all in a fun tone that’s aligned with their brand voice .

If you're looking to create a light-hearted but on-brand pitch deck similar to Manpacks', here's a fun, colorful and illustrative pitch deck template you can use for your own startup.

21. Coinbase Pitch Deck

Coinbase is a cryptocurrency platform that lets people buy, sell and store digital currencies like Bitcoin and Ethereum.

To date, the company has raised nearly $550 million in funding over 14 rounds.

What’s interesting is they still managed to raise a good amount even back in 2012 when only a handful of people knew about cryptocurrency.

Coinbase's pitch deck above is a great example of how the company generated interest in the concept of digital currency by presenting data-driven arguments.

Instead of talking about their own growth, they start by focusing on the growth of Bitcoin, and why it’s worth investing in a service made specifically for that digital currency.

Key Takeaway: Using data to support your claims can help you build trust and credibility in the eyes of potential investors. The best pitch decks make this data easier to understand by visualizing it into charts and graphs, just like Coinbase did.

Let’s also take a moment to appreciate how Coinbase used ratios and the example of iTunes to successfully capture the essence of its product in four words.

Use the pitch deck template below inspired by Coinbase to put focus on your solution.

22. Snapchat Pitch Deck

Back in 2011, Snapchat came up with the unique idea of sharing photos and videos that disappear after a short time.

Their pitch deck below from 2014 is not exactly an investor pitch deck — Snapchat designed this presentation to introduce businesses to their product and its marketing value, and to convince them to sign up for a business account.

The presentation above carries immense value if you’re looking for a sales pitch deck example that’s minimalistic and effective.

The slides are clean and full of images, which makes it easier for businesses to quickly look through and get the point.

We especially love the “What Do I Snap?” and “Get the Word Out” slides, which show businesses how they can use the app for marketing purposes with the help of visual examples.

Key Takeaway: Stuffing text into your slides is not always the answer. Using images can be much more effective at familiarizing people with your product’s features and functionality.

Also, think about whether your audience would find more value in real examples or fictional ones. Snapchat uses actual examples from existing brands using the platform to show businesses how others like them are taking advantage of new marketing opportunities.

Here's a pitch deck template inspired by Snapchat that you can use to showcase your product visually.

23. YouTube Pitch Deck

With over 2 billion users , YouTube is the largest video sharing platform in the world.

The company has raised around $83.5 million in funding in just two rounds. This professional pitch deck below is from their first funding round in 2005, when they pitched to Sequoia Capital. At the time, the platform had less than 10,000 users.

YouTube’s investor presentation is a solid example of what a traditional pitch deck outline looks like. Keep in mind that the pitch deck is quite old, which is probably why it lacks good design and visuals.

Even so, it covers key details by highlighting the problem, presenting the exact solution, listing the competition, and outlining the sales and distribution plan.

Key Takeaway: If your product is unique and better than the competition, it will sell itself. In the case of pitch decks, great products are likely to attract investors even if you don’t focus too much on the design.

Also, even if you’re keeping it basic, make sure you incorporate all the important details like what you plan to achieve and how you plan to get there.

Use the pitch deck template below inspired by YouTube to highlight your key strengths and what makes you better than your competitors.

As you work on your pitch deck in Visme, you have the opportunity to work collaboratively and brainstorm using the online whiteboard . Additionally, you can also use the workflow feature to work on projects together. Assign specific slides to particular team members and leave each other comments and feedback to finish the pitch deck together.

24. Facebook Pitch Deck

We all know about Facebook — our beloved social media platform that helps us stay connected with our friends, family, colleagues, pets and the world in general.

Till now, Facebook has secured over $2.3 billion in funding, and this pitch deck from 2004 played a key role in helping Mark Zuckerberg build the largest social network in the world.

Initially, Facebook was created for the students, alumni, faculty and staff at Harvard University. Later, it expanded to include other schools and universities, but it wasn’t long until it transcended academic institutions and took over the world.

Because Facebook wasn’t really making any money at the time, it relied on social proof as well as usage and engagement statistics to sell its idea — and it worked!

Key Takeaway: As a startup, you don’t always need to have financial information to back up your idea. If you don’t currently have any revenue data to show, you can still make a strong case with usage, engagement and audience metrics that show potential for growth.

Also, adding social proof can go a long way in building trust and credibility in front of investors. This works especially well if those customer reviews and testimonials talk about your potential for going big.

Visualize usage and engagement statistics using the Facebook-inspired pitch deck template below.

25. Crunchbase Pitch Deck

Crunchbase is one the best platforms for researching innovative startups and companies. The website lists important information like funding data, mergers and acquisitions, leadership positions and more.

Their pitch deck below was part of their Series C funding round, and helped secure around $30 million . All in all, there’s a lot to learn from this good pitch deck example coming from a company focused on investment.

As you can see, starting with a story helped investors see the opportunity for Crunchbase’s solution and understand the challenges people face while searching for reliable information about companies. So, when Crunchbase presented the solution, the investors were ready for it.

Another interesting thing to note is Crunchbase’s use of visual analogies to highlight the gravity of the problem and the size of the potential opportunity.

Key Takeaway: Set the stage with a story rather than trying to impress investors with big numbers on traffic and usage data. This will grab their attention and help them understand the purpose of your product.

Also, using images and graphics as visual metaphors can help you drive the point home more effectively than with plain text.

Start your own presentation with a story using Crunchbase's recreated startup pitch deck template below.

26. Contently Pitch Deck

Contently is a popular content marketing platform that helps businesses with content strategy and connects them with a global talent network of writers, designers, filmmakers and more.

With the pitch deck below, Contently was able to secure $9 million in funding back in 2014.

The design of this pitch deck example is clean and bold. We especially like the big fonts, which get the message across clearly.

The highlight of Contently’s pitch deck is probably the way they present the problem (and where they fit in.) They set the stage by talking about the huge market size, and then throw in a stat to highlight the problem within that market.

Another good thing about this pitch deck is the use of social proof to build trust with potential investors. They do this with a powerful quote from Forbes in support of their platform.

Key Takeaway: The design of your pitch deck matters a lot more than you’d think. Using large and bold fonts that’s aligned with your brand identity can a) help you highlight key points, and b) make you look confident.

Grab attention using this pitch deck template inspired by Contently.

27. Wise (TransferWise) Pitch Deck

Formerly known as TransferWise, this London-based money transfer service gained popularity primarily because of its innovative pricing model that charges users a minimal fee for transfers while showing them what they have to pay upfront.

Since its inception in 2011, the company has raised around $1.3 billion in funding over 13 rounds. The pitch deck below is from 2012, and it helped Wise raise $1.3 million in funding.

TransferWise’s deck is simple and straightforward, which is also its best quality. Instead of beating around the bush or trying to be too creative, they get straight to the point. This shows they clearly know what they’re doing.

There’s also a good balance of text and visuals in this pitch deck — you never feel overwhelmed with too much information. They’ve also laid out their short-term and long-term priorities, which shows they have a good roadmap for the next year and a half.

Key Takeaway: Let your product and value proposition guide the design of your pitch deck. If you’re solving a solid problem that doesn’t require too many words to explain, don’t use too many words — use numbers instead.

In TransferWise’s case, their USP was (and still is) the low cost of money transfers, and they wasted no time in making that clear.

Explain your product and pricing using this Wise-inspired pitch deck template:

28. Bliss Pitch Deck

Bliss.ai launched in 2015 as a code review management platform that helped engineering teams analyze code quality.

The company shut down after only a couple of years, but managed to raise around $750,000 in funding when it started with the help of the pitch deck below.

Bliss’s pitch deck has a clean and professional design, which is in line with their business idea and brand voice. The deck is pretty decent and covers all key points.

We love the fact that they establish what they do up front — this is important if you’re presenting a technical idea. The team slide is also very well done as it includes both the founders and the investors.

Bliss has also done a good job with using social proof, such as testimonials and logos, to increase their credibility.

Key Takeaway: If your company or product is more on the technical side, it’s a good idea to explain what it is and how it works before anything else. Talking about traction and clients won’t do you much good if your investors are still trying to figure out what you do.

Briefly explain the purpose of your SaaS company with this Bliss-inspired pitch deck template.

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• Hundreds of premade slides available
• Add animation and interactivity to your slides
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When your pitch deck presentation is ready, you can share it as a live Flipbook document, an interactive PDF or a printable document. Once sent to your prospects, you can track performance like opens, views, and demographics through the analytics dashboard .

29. Castle Pitch Deck

Castle was a property management platform founded in 2014. The company closed its operations four years later, but their pitch deck below helped raise over $270,000 in funding in its early days.

The great thing about this pitch deck is that you can see the team’s personality show through. The headers are non-traditional and sum up key ideas. The design is clean and bold. Also, they’ve used icons and illustrations to highlight key points, which is a nice touch.

Castle’s pitch deck also does an excellent job at presenting the value proposition up front. We also like the “And we have some great ways to grow” slide, which shows that they’ve put a considerable amount of thought into making it big.

Key Takeaway: Don’t be afraid to show some personality in your pitch deck template . If you’re friendly and approachable, incorporate design elements that exude the same feelings in your presentation slides.

Also, if you have ideas that are not yet concrete, it might not be a bad idea to share them anyway. It shows investors that you’ve at least made the effort to think about your business.

Show your personality and share ideas with this pitch deck template inspired by Castle:

30. Shift Pitch Deck

Shift’s journey started in 2013 as an automotive marketplace. One of their major selling points was convenience — car sellers could get a price estimate and inspection for their car, while car buyers could get the car delivered to them for a test drive.

The Series A pitch deck below helped the company raise around $24 million . Let’s see what we can learn from this investor presentation.

Click here to view Shift's pitch deck.

Shift’s pitch deck has a clean, minimalistic design with plenty of visuals. Along with images, and screenshots of their website and app, they also generously use icons to highlight key points.

We also like how they visualize the process of how their service works, and also answer the who, why and how behind their business idea.

One of the best things about this pitch deck is they also mention their own challenges, which is not something a lot of startups have the guts to do. This shows that the Shift team is realistic — they know it’s not going to be all sunshine and rainbows but they’re ready for the ride.

Key Takeaway: It’s okay to acknowledge the challenges you’re potentially going to face down the road, as long as you have a plan to tackle these challenges, or even just the will to come up with a plan. It shows investors that you’re realistic, grounded and that you have a sense of responsibility.

Be honest about your humble beginnings and tell your startup's success story in an engaging way with this Shift-inspired pitch deck template.

31. Cubeit Pitch Deck

Cubeit was founded in 2012 as a collaborative OS — a place to share, save and organize content from different apps. The pitch deck below helped the startup raise $3 million in funding.

Click here to view Cubeit's pitch deck.

Right off the bat, we can tell that Cubeit’s pitch deck is more on the technical side. However, it still makes good use of visualizations and even includes a video demo.

They start strong, and have also included a customer profile in one of their slides, which shows they’ve done their research and that they know who their product is for.

Key Takeaway: If you’re in the SaaS business, adding a video demo of your product to your pitch deck is a great idea. It helps investors understand how your product works much better than with static screenshots. To make your video more effective, consider adding a voiceover and even text and animations.

Use the pitch deck template below inspired by Cubeit to highlight key technical points about your product.

32. Revolut Pitch Deck

Revolut launched as a digital banking service in 2015. The company offered peer-to-peer payments, currency exchange and pre-paid debit card services.

To date, they’ve raised around $1.7 billion in funding over 14 rounds — which is a huge amount. The pitch deck below is a good example of a fintech startup presentation.

This pitch deck uses a lot of screenshots, and they’re displayed nicely on phone screens, which helps add some perspective. They’ve also included example use cases, comparisons with their competition and information on how they will use the funds.

Key Takeaway: When using visuals for your pitch deck, go beyond images and screenshots. Think about creative ways to showcase your screenshots, such as with the help of phone mockups.

Showcase your app or software using this Revolut-inspired pitch deck template:

33. Alto Pitch Deck

Alto (previously ScriptDash) came to the scene in 2015 with the innovative idea of a digital pharmacy. Their services included coordinating with doctors and delivering prescriptions to patients on a recurring or on-demand basis.

The pitch deck below was used by the company to raise funds during their seed round.

Alto’s pitch deck is refreshingly short and sweet. The slides come with nice, descriptive headers (with most of them being questions) and the presentation aptly explains the big idea, how the product works and why the timing is just right.

They’ve also done a fair bit of homework on potential scalability, which can be seen in their cost of acquisition and expansion slides.

Key Takeaway: Sometimes, keeping it short and concise can be the best thing you can do for your investor presentation. The goal of a pitch deck is not to secure funding, it’s to make it to the next meeting. Even if your slides are short, they should be intriguing and full of value, so much so that they make investors want to know more.

Present your solution and keep it short and sweet with this pitch deck template inspired by Alto:

34. Wayfair Pitch Deck

Wayfair is a popular American e-commerce company offering millions of home and furniture products from thousands of global suppliers.

Their pitch deck from 2015 offers a great example of what an established company that wants to grow bigger should have in their presentation slides.

Wayfair’s investor presentation is comprehensive, data-driven and aligned with their brand’s visual style. The slides focus on the brand’s uniqueness and what makes it so special.

They make a clear point about how they understand their customers’ shopping behavior and tailor their website experience to their needs, unlike search-based stores like Amazon.

They also make full use of their impressive numbers and statistics to put together a compelling offer for investors.

Key Takeaway: If you have data, flaunt it. Established brands have the powerful advantage of using their current success to back their expansion plans. Also, if you’ve already seen some success, you need to show that you earned it in your pitch deck not just with data, but also with good branding, marketing and design skills.

Show off your idea using this Wayfair-inspired pitch deck template:

35. Walmart - Flipkart Pitch Deck

Flipkart is one of the largest e-commerce companies in India, second only to Amazon. In 2018, Walmart acquired more than 70% of Flipkart’s shares in a $16 billion deal with the help of the pitch deck below.

The presentation above focuses less on Walmart and more on how both companies can create value together, which is the selling point of the deal.

The slides dive deep into the Indian e-commerce market and the opportunities it offers, and then go on to talk about how Walmart’s strategy is a good fit for Flipkart.

Key Takeaway: When you talk about creating value, consider every single stakeholder you can create value for, instead of just focusing on the end customer. Talk about the value you can create for the community in general, the shareholders, the associates and even other businesses.

Explain how your business will benefit the stakeholders and add value using the pitch deck template below inspired by Walmart and Flipkart.

Bonus: Startup Pitch Deck Presentation Theme

Looking for more than a simple slide template? We've got the ultimate pitch deck theme to help you pull together all of the perfect slides.

It all starts with a story. Our pitch deck theme centers around 12 different startup archetypes or founder stories that can help you pull the best introduction slides and put together the best story that really sells your pitch.

Check out the introduction category of this theme's slides to read all about the different archetypes and pinpoint how you should angle your pitch deck's intro and overall brand story.

This theme offers over 60 different slide options for your startup to choose from when building the best pitch deck. Try out the investor pitch deck theme for your next pitch deck.

Pitch Deck FAQ

Q1. what is in a pitch deck.

A pitch deck is a brief presentation that provides an overview of your company, business plan and vision.

It typically includes critical information such as your business concept, the problem your company solves, your target market, competitive advantages, team members, and financial projections.

The best startup pitch decks are not only engaging but share compelling stories about the business venture that pique investors' interest in your business.

Q2. What Is the Purpose of a Pitch Deck?

The primary purpose of a pitch deck is to capture the interest of potential investors or clients by presenting a business idea in a compelling and persuasive manner. It serves as a tool to facilitate discussion and encourage further engagement. A winning pitch deck should clearly convey your business's value proposition and illustrate why it's worth investing in.

Q3. What Are the Types of Pitch Decks?

There are several types of pitch decks, each serving a unique purpose and audience. Here are four notable types:

• Startup Pitch Deck: This type of pitch deck showcases your startup's vision, mission, and potential to investors and partners.
• Investor Pitch Deck : This deck focuses on the investment opportunity, detailing the financial potential and how the funds will be used.
• Elevator Pitch Deck: A brief pitch highlighting the most compelling points of a business or idea, designed to catch interest quickly.
• Sales Pitch Deck: Used for presenting a product or service to potential clients or customers, emphasizing benefits and competitive advantages.

Q4. What Are the Key Elements of a Pitch Deck?

The structure of a pitch deck can vary, but some essential slides include:

• Problem: Clearly define the problem you're solving.
• Solution: Explain how your product or service addresses the problem.
• Market: Describe your target audience and the size of the market opportunity.
• Team: Introduce the key people behind your business and highlight their expertise.
• Traction: Share any early successes or milestones you've achieved.
• Financials: Provide a brief overview of your revenue model and financial projections.

Q5. How Long Is a Pitch Deck?

The ideal length of a pitch deck is 10 to 20 slides. Investors and clients appreciate brevity and clarity.

However, striking the right balance is key to delivering a good pitch. So you need to keep it concise while including all necessary information. Writing a pitch deck that's too long can lose your audience's attention, while one that's too short may omit essential information about your business.

Get Started With Your Own Pitch Deck

If you want to create an amazing pitch deck that highlights your business idea and appeals to the right investors, Visme's pitch deck templates can help you get started on the right foot.

Our investor pitch deck templates are designed by professionals and contain realistic information to help guide your own pitch deck content creation process.

You can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it within your website.

Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.

Did you find these pitch deck examples helpful? Which one is your favorite? We’d love to know what you think! Let us know your comments and feedback below.

Create beautiful pitch decks in minutes with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

12 Startup Pitch Deck Examples [+ Template]

A great startup pitch deck is an integral part of launching a business. This deck is presented to prospective investors to convince them to invest and help you grow your startup . The trick to having the best pitch deck possible is to include enough information to explain your goals and methodology without losing your audience’s interest.

Pitch decks are usually in PowerPoint, Apple Keynote, or Google Slides to make them easier to present to potential investors. However, the deck can also have an alternative format like a Word document or even a video. For inspiration, let’s go through some successful startup pitch deck examples and discuss what they got right. 

Pitch Deck Basics

There are some overarching characteristics that make for a great pitch deck. While we’ll go through what a deck typically includes and some relevant business pitch examples, you can pick and choose certain elements as long as your startup pitch deck has the following basic qualities:

• Design-forward: Customers expect a better experience with your product and that’s achieved through better UX and graphic design. Show your team’s design chops with thoughtful deck design and mock-ups.
• Comprehensive: Be prepared to answer any questions from potential investors. Your slides should cover enough so if they check back for reminders after the presentation, they’ll find the most important information.
• Engaging: A startup pitch deck inevitably includes some boring elements. Your job is to keep it exciting and break up information-heavy slides with features like illustrations and block quotes.
• Straightforward: It’s easy to get caught up with sharing every detail, but it’s more important that your potential investors understand your pitch. For more complicated slides and ideas, pare down your pitch to make it easier to understand.

1. Problem Slide

Your pitch deck should open with a key problem — this is the whole justification for your business and why consumers will find it valuable. A common structure for this slide is to bullet pain points and create a story your potential investors can relate to.

The problem slide is the basis for your presentation. Creating a relatable story makes for an engaging presentation that’s easy to follow and understand.

Uber Example

Why it works : Although it’s not the most visually engaging, Uber’s business pitch example clearly explains how Uber solves key issues with traditional cabs. Uber’s deck is broken down into multiple slides to deliver all the necessary information without overwhelming the audience.

2. Solution slide

After presenting the problem, you should follow up directly with a solution. An effective solution slide structure covers current industry solutions and identifies the gaps your startup fills. This slide has a general overview of any proprietary technology, covers basic product features, and includes relevant interface mock-ups to show investors what your product will do for consumers.

Intercom Example

Why it works : Intercom’s solution slide is simple but effective. While some extra design could elevate this slide, the bullet points are easy to understand and effectively explain Intercom’s unique selling proposition (USP) in the SaaS market.

3. Market validation slide

Market validation is especially important to investors because it shows proof that there are people who will purchase your product. This slide should include any relevant statistics for current sales if your startup has launched or competitors’ sales if it hasn’t. Don’t forget to cover basic information about your target market, their purchasing power, and their habits in your industry. This slide is especially important if your prospective investors aren’t familiar with your product or industry.

LinkedIn Example

Why it work s: At 37 pages, LinkedIn’s pitch deck is longer than we’d recommend.  But what it lacks in brevity it makes up for with powerful market validation using clear data from top competitors. It also breaks down barriers to growth and revenue for these competitors and shows how LinkedIn would improve their models.

4. Market size slide

Market size goes hand in hand with market validation. Once you’ve confirmed your target market has enough purchasing power, you need to justify your product’s longevity.

Focus on continued sales. The two most common elements to ensure your startup brings in long-term revenue are:

• A very large market
• A business model built for continuous purchases (e.g., subscription models)

Facebook Example

Why it works: Facebook is the poster child for successful startups. Its market size slides effectively communicate how Facebook’s initial launches succeeded and justify further growth. The slides with market statistics about college students also explain clearly how Facebook will create revenue.

5. Product slide

The product slide is your chance to nail your pitch and sell your vision to investors. This slide should center your value proposition. A popular strategy for this section is to pose a few questions about your industry and show how your product is the answer. Take the time to craft this slide carefully, polishing it up from the copy to design details.

Dropbox Example

Why it works: Dropbox’s product slides are effective because they show how Dropbox truly innovates over other file sharing services. They justify why now is the time to launch and why consumers will choose Dropbox over competitors.

6. Business model slide

The business model slide covers how the startup will run and launch its product for sustainable growth. This section can compare your startup to other businesses or use internal data if the product has launched.

Moz Example

Why it works : While some of these slides can look busy, Moz’s business model was ahead of its time by calling out why organic marketing and search engine optimization (SEO) have untapped potential. This deck does a good job of explaining the business model to investors who might not be SEO savvy.

But wait...there's more!

7. market adoption slide.

It’s important to show some proof that your target market has interest in purchasing your product, especially if there are other competitors in the market. This is a lot easier if your product has already launched because you can include sales data. If your startup is pre-launch, showing potential market adoption can be tricky. In this case, you can use social proof from similar competitors. If you do this, it’s also important to note how your product differs from these competitors, especially if you can resolve a customer’s complaint. If possible, include case studies in the market adoption slide. These show proof that you can use investments to increase the reach of your startup.

Buffer Example

Why it works : Buffer’s market adoption slides show social proof through key statistics outlining Buffer’s success so far. With an extremely high profit margin and growth rate for their user base, Buffer shows off why their product will offer a larger ROI for potential investors.

8. Competition slide

Many investors look at your competition to help contextualize your startup. If an investor has little or no experience in your vertical, showing competitors they’re familiar with gives them real examples of success. This slide should cover the following topics related to your competition:

• Revenue data
• What competitors do well
• What competitors don’t do well
• How your startup bridges product gaps

Mint Example

Why it works : Mint’s competitor slides are effective because they show current competitors along with future projections for these competitors. This slide effectively shows how Mint creates more value for customers over time and uses competitors as inspiration in their defensive strategy.

9. Team slide

A team slide helps investors get to know the minds behind your startup. Include information about founders, leadership, and top existing investors to show why your team is qualified to launch this startup. Any evidence of past successes with your leadership, consultants, or investors is important to include, as it shows new investors that you have relevant experience to launch your startup. If there’s any relevant history about your startup, such as a higher ROI than expected for a former investor, be sure to include this in your pitch deck.

Contently Example

Why it works : While Contently’s team slide has a lot of information, it’s all relevant to potential investors. In addition to founders and investors, Contently includes top employees, proprietary technology, advisors, and the amount they’ve raised so far. This, along with their financial model slide, show potential investors that Contently will make good use of their investment and even make them some profit.

10. Press slide

The press section of your startup pitch deck is a great opportunity to show off any buzz and get your investors excited about your business. Focus on positive reviews or attention related to your product. Stay away from negative press unless you can show you’ve changed those negative opinions. Make sure to keep these slides focused and succinct. It’s easy to get caught up in showing off product buzz, but press slides should always demonstrate potential for a more widespread product adoption.

Snapchat example

Why it works : Snapchat was in a unique position at the time this deck was created, as its press slide has strong social proof. Snapchat calls out popular users, including press and media sources, that are already using the app. The wide variety of users, including household names like MTV, shows how Snapchat is a well-known social media platform.

11. Testimonial slide

Testimonials give investors insight into what existing customers really think about your product. Testimonials can also shed light on the public perception of your product, especially compared to competitors.

Seventy-two percent of consumers only take action after reading positive reviews. You can use this logic with your potential investors, too.

Positive testimonials show that your customers have brand loyalty and that users are satisfied with the product and customer service. This section of the startup pitch deck is only possible for startups that have launched their product.

AirBnB Example

Why it works : Not every pitch deck includes testimonials, especially if the startup hasn’t launched, but it makes sense to include feedback for Airbnb. Showcasing new users makes this slide simple yet effective. It could also benefit from including average Airbnb ratings for stronger evidence of positive reception.

12. Financial model slide

The financial model slide shows how your product creates revenue. For example, if your product is a subscription-based service, has premium features, or other horizontal integration, you’ll explain that model on these slides. Potential investors should walk away from your presentation knowing exactly how your startup creates revenue and understand any plans to ensure a steady stream of income.

Shopify Example

Why it works : Shopify offers a great pitch deck example of when breaking some pitch norms can work in your favor. Although it’s nearly 30 slides, the entire deck is informative and engaging. The financial model slides work well because they show how Shopify and its past investors turned a profit. Not only do they explain their current financial model, but Shopify also covers their plans for future growth to reassure investors they’ll make a profit, too.

What should you avoid putting in a startup pitch deck?

The best pitch deck is completely tailored to your startup. While there’s no hard-and-fast rule about what you shouldn’t include, make sure everything you’re presenting is relevant to potential investors. 

How do I present my startup pitch deck to investors?

It’s almost always better to present a pitch deck live to investors. Designate one member of your leadership team, ideally a founder, to present your deck to investors. 

Following a script can come across as disingenuous, but using notes is OK, so get lots of practice in before you present to investors.

What should a startup pitch deck include?

A typical startup pitch deck template includes the following slides:

• Market validation
• Market size
• Business model
• Market adoption
• Competition
• Testimonials
• Financial model

However, every pitch deck is different, so your final pitch might skip some of these topics or use multiple slides to expand on certain sections.

Built to scale with HubSpot for Startups

It takes some time to put together a startup pitch deck that works, but once you’ve nailed your presentation, you can reuse it for multiple pitches with just a few tweaks to update any data or statistics. HubSpot for Startups helps you track marketing and sales data to make this process easier. New investors can rest easy knowing you’ve got the support of HubSpot’s powerful CRM at your fingertips.

Get the pitch deck template

Creating the perfect pitch deck and business plan: Examples and best practices [2022]

• January 7, 2022

I know you’ve probably been told that a good pitch deck and business plan are essential in the world of startups. It’s true — they are — but there is a LOT of conflicting advice out there on how to create them. (Hint: There isn’t just one right way.) I want to share some ideas based on solid research and real-world experience so you can create something that works for you.

What is a pitch deck?

What is its purpose, do you need a pitch deck and a business plan, who should create the pitch deck, how do you create a pitch deck, what is a financial model, what is a financial forecast, how accurate does a startup financial model need to be, what to include in an early-stage pitch deck, what should i avoid putting into my pitch deck, slide #0 – title, slide #1 – executive summary, slide #2 – trends, slide #3 – problem, slide #4 – solution, slide #5 – business model, slide #6 – market, slide #7 – competition, slide #8 – go to market, slide #9 – traction, slide #10 – team, slide #11 – investment proposal (the ask), keep it simple, stick to a consistent layout, make it easy to read, use a pitch deck template, beautiful.ai, key takeaways.

In this article, I’ll discuss what a pitch deck is, explain its purpose and its importance in the outreach process, give you tips and practices to create your perfect pitch deck, and what to include in it. We’ll also look at an example of a pitch deck template, using slides from startups that have raised hundreds of millions from VCs. We’ll also explore why you must build a financial model alongside your pitch deck.

Before we get started, remember that pitching on stage and building your pitch deck are two very different things. Pitching is a form of art. Anyone can present a business plan or startup idea to another person, but only a few pitches are memorable and truly capture the interest of investors.

Practice makes perfect, and the better you get at pitching, the more likely you are to succeed. So sign up to pitch competitions, put yourself out there, and get feedback. The more you pitch, the better you will become at it. It’s better to make mistakes when it doesn’t matter than pitch unprepared to critical investors and risk disaster.

Now let’s dive into what it takes to build a great pitch deck!

Pitch decks are an essential document for every founder to master, but there is a lot of conflicting information out there, and no one-size-fits-all template.

To help you get started, we’ve pulled together pitch deck examples and best practices for new founders and early-stage startups.

Using this information to guide you, you’ll be able to create a pitch that will wow investors and get you the funding that your business needs.

A pitch deck is a condensed business plan that communicates your business idea to investors or partners. It should be clear, concise, and well-organised so that it promotes a conversation, not just information that needs to be digested. The pitch deck is used as an elevator pitch during your outreach process and should highlight the key aspects of your startup in a way that gets investors excited about working with you.

The pitch deck itself isn’t going to fund or run your startup — it’s just one piece of the puzzle — but it’s an important one. As Guy Kawasaki, Chief Evangelist at Canva, former Chief Evangelist at Apple, and author of The Art of the Start puts it .

The purpose of a pitch is to stimulate interest, not to close a deal.

While the pitch deck is an information-packed overview of your startup, it should be more than just numbers and figures. A winning pitch deck also captures the imagination by telling a story and getting the audience emotionally involved. People don’t buy products, they buy stories — pitch decks help people to see your startup as a compelling narrative instead of just an idea on paper.

A pitch deck helps you generate interest from investors so that they will fund or work with your company in some way. It is a way to quickly pitch your business idea and get feedback, without having to go through the entire business plan. The pitch deck should be used as a tool to start a conversation with potential investors so that you can get their feedback and determine if they are interested in what you’re doing.

For an early-stage startup, the pitch deck and financial model are the business plan. There are too many uncertainties to waste time writing a 100-page business plan. Founders should use tools like the Lean Canvas to help them think through the different aspects of their business, but a pitch deck and financial model are essential when trying to raise money and get investment.

The pitch deck should be created by the founder or co-founder of the company. They are the ones who know the most about their business and can best pitch it to investors. Remember, the pitch deck isn’t what wins you the investment, but it will start the conversation and get people interested in what you’re doing.

There is no one-size-fits-all answer for this question, as the pitch deck needs to be tailored to your specific startup and its investors. However, there are some best practices that you can use to make sure your pitch deck is as compelling as possible.

Financial Model

The pitch deck should always include a financial model, typically as a supporting document, that shows financial projections for the next three to five years. This will help investors understand how you will manage the financial risks associated with your startup.

A financial model is a document that shows how your business will make money and what kind of return investors can expect on their investment. It includes projected revenue, expenses, and profits over a specific period of time.

Investors will expect to see a three to five-year financial forecast, broken down by year and month.

The financial model should also include a section on the startup’s burn rate – how much money the company is spending each month and how long it can continue to do so before running out of funds.

A financial forecast is a projection of future income, expenses, and profits. It typically covers a period of three to five years and breaks down revenue, expenses, and net cash flow by month.

The financial model doesn’t need to be complex, but it should show a realistic understanding of the numbers behind your startup.

It is important to remember that venture capitalists and angel investors do not expect your financial forecasts to be 100% accurate – they simply want to see that you have put thought into your business, that your operational plans are accounted for, and that you understand the basics of financial forecasting.

Pitch Deck Structure

As a founder, you’ll quickly learn that you’ll need more than one pitch deck. Different pitch decks are used for different purposes, and you may end up using a pitch deck that is specific to your target investor, the stage of investment, or the format in which you’ll be pitching.

This means that there is no magic formula for your pitch deck structure. However, there are a few essential slides that should be in every business pitch deck.

• Title or cover slide
• Market size and opportunity

These slides will give the pitch deck a good structure and focus on the key elements that you want to talk about. There may be more slides depending on your company, but those are the main ones that should always appear somewhere in every pitch deck.

Early-stage startup pitch decks are used to spark interest in your idea and the founding team. Venture capital firms and angel investors will be comfortable with greater uncertainty and higher risk in this pitch deck, so there is more leeway to experiment with different ideas and concepts. This doesn’t mean that you should just throw in everything without a thought though!

At this early stage, there will be multiple unknowns that you are setting out to solve, including exactly how you’ll build your solution to the problem, how you’ll find your scaleable route to market, and maybe even how you’ll convert users to paying customers.

It’s normal to not have all the answers to these questions, and that’s OK! It doesn’t mean that you should pitch an idea if you don’t know how it will work yet. All of this is just a reality check for potential investors — they need to see that you have a realistic idea of what you need to do and a plan for how you might do it.

It’s a common mistake for first-time founders to try to put too much information into their pitch decks. This can include everything from detailed financial models to a full history of the company’s founding story. While it’s important to have all this information ready, it’s best to save it for when you’re actually speaking with investors.

Your pitch deck should be focused on your idea and the current state of your company. It should be set up in a way that clearly lays out who you are, what problem you’re solving, and how you plan to solve it. You want investors to see the actual value in investing in your startup so avoid including anything that’s not absolutely necessary for them to understand this concept.

– Do not include unnecessary information or graphics

– Keep your pitch deck to a maximum of 20 slides

– Stick to clear and concise language

– Make sure all the data is accurate and up to date

Be cautious about adding in anything that doesn’t support your pitch deck theme or the key points you want to make. If it isn’t relevant, remove it! You don’t have time for extra fluff when pitching investors; be direct and focus on what matters most.

Early-Stage Pitch Deck Example

The following pitch deck template is a good example of how you can tell a story that builds investor confidence in your startup idea. Using this format will set a great first impression and can help you with raising capital.

This is the most important slide in the whole deck, you need to grab the attention of the investor with a title slide that convinces them to keep reading. Your title slide must:

• Showcase your logo and brand name.
• In one phrase, state your value proposition.
• Engage the reader by promising them an interesting pitch.

It’s important to make your startup feel credible and trustworthy. Just as people will judge a book by the cover, investors will judge your pitch deck in less than five seconds, so make sure you have a strong first impression!

A common mistake that founders make with the title slide is not making the most of the opportunity. Taking inspiration from other industries, a prize-winning sticker on a book cover or a wine bottle has a tremendous impact on sales. What can you do to make your pitch deck stand out?

After catching your audience’s attention, you should include a company summary on slide one. Investors are unlikely to know anything about you or your company, so this is where you need to tell them what you do, where you’re going, and why they should care.

In just a few sentences, you should be able to concisely state the following:

• What your company does
• The stage you’re at
• The traction you’ve made so far
• Where you’re heading

If the title slide is about grabbing attention, the executive summary is about keeping it.

You need to get investors hooked and hungry for more information.

With the investor’s attention now captured, it’s time to give them some context. What industry are you in? What trends are happening in that industry?

Trends are the market conditions that you have zero influence over. But, by showing how you understand them and how they impact your startup, you can demonstrate that not only is your startup inevitable, but that the risk of failure is also reduced.

Your goal with the trends slide is to show that your startup idea isn’t some crazy gamble, it’s obvious and inevitable, and that the market is about to change in a big way.

In the context of startup ideas, the important things to consider about trends are whether they are weak or strong, societal and cultural, or technological.

Weak Trends: These are usually easy to spot and include things like the aging population, increasing internet penetration rates, or a growing demand for a new product or service.

Strong Trends: These are hard to argue against. They will be big and happening quickly. They could be something like the rise of mobile payments, a technology reaching critical mass, or a new way of thinking about an old problem.

Technological Trends: These trends focus on the development of new technologies. For instance, the rise of drones, Web3, and artificial intelligence technologies are all technological trends that would be relevant to an investor pitch deck when combined with a startup idea.

Societal and Cultural Trends: These trends are about the way people are living their lives, and integrating new technologies into them. A good example of this is the trend towards health and wellness. This could be anything from the increasing popularity of mindfulness to people taking more interest in their food.

It’s important to consider societal trends alongside advances in technology, just because a technology is possible, doesn’t mean that people will want to use it (remember Google Glass?).

Building into emerging trends can lead to you raising millions without even having a pitch deck , like Hopin, or still whilst the world is in lockdown and your app is still in beta – like Clubhouse.

Now that you’ve got the pitch deck rolling, it’s time to talk about your startup idea. What problem are you solving? What is happening right now? What are people not happy with?

When it comes to the problem slide, be specific. Don’t just say that there is a problem. Tell them what it is and make your audience feel the pain; they should be able to recall having had it themselves or easily empathise with those that do.

As a founder, you need to prove that you have a deep awareness and understanding of the problem you’re solving. You need to demonstrate that you can stand in the shoes of your customers and see the problem as they do.

Ideally, you should be able to summarise all of this into a problem statement. This is a simple one or two-sentence explanation that describes the problem, identifies the pain points, and explains why it needs solving.

Providing data to back up your problem statement is also important, but it doesn’t have to be complicated. You’re not trying to show the size of the market, just the severity of the problem.

Having built up an understanding of the problem, you now need to explain how you plan on solving it. What is your solution? How will your startup solve this problem? What makes your product or service different?

Your solution slide should be clear, concise, and easy to understand. You should have a brief paragraph explaining what your startup does, followed by supporting information in the form of screenshots, images, or diagrams.

Remember, during live pitching or conversations, you may be able to talk about your solution in more detail – maybe even showcase a live demo – but in your pitch deck, you need to keep it simple.

If you’re having trouble boiling down your complex solution then consider how you would sell it to a potential customer. If you can pitch it to them in a way that they understand and see the value, then your pitch deck will be able to do the same.

With the problem and solution explained, it’s time to move on to your business model. This is a critical slide for any pitch deck as it demonstrates how you plan to make money from your startup idea. It’s showing your investors that you understand the business side of things and that you have a plan for growth.

This slide can be a little tricky to get right, as you don’t want to overload your audience with too much information (especially at idea stage, when you don’t have a fully formed business model). However, you need to convey that the unit economics make sense and that there is a path to profitability.

There are lots of different ways to structure this slide, but the most common model breaks it down into a one-paragraph pitch of your business model, followed by one or two diagrams showing the relationships between your costs and revenue. By using simple visuals, you can convey complex ideas far more effectively than words alone.

Unfortunately, pitch decks don’t have the space to explore every aspect of your business model. It’s a good idea to create a separate document for this, which you can then share with interested investors or partners.

Now it’s time to move on to the all-important question of market size. Market sizing for early-stage startups can be a contentious issue.

Many entrepreneurs think that they need to show huge total addressable markets (TAM), and pitch themselves as the next billion-dollar startup. However, most sophisticated investors how that for most early-stage startups this is not appropriate.

Pitching a large TAM isn’t going to impress investors, they’ve seen it all before, but pitching yourself as the best company in your segment will demonstrate that you have a great understanding of your industry and the opportunity at hand.

It’s most important to be able to show that there is a market for your product or service, that it’s growing, and that there is room for you to compete. You don’t need to pitch yourself as a billion-dollar company, just pitch that you have a good understanding of the market segment, that people are spending money solving this type of problem, and that you’re going to be one of the best companies in your space.

For example, if your idea is to launch the next big analytics platform, don’t pitch a market size that includes every business in the world. Instead, focus on a specific industry or sector and show how behaviours in that industry are changing, paving the way for your product or service.

Again, you don’t need to go into too much detail in your pitch deck. A one-paragraph pitch of your market size is usually enough, followed by a simple diagram showing the trends that are opening up opportunities for your startup.

This is another key slide for any pitch deck, as it demonstrates that you have done your research and that you understand the competitive landscape.

Start by defining the market segment you are targeting, and then show the key points of differentiation when compared to your primary competitors.

Describe how they fit into the customer’s perspective of the market, show where their strengths and weaknesses lie, and how you plan to compete with them.

This isn’t the place for a full analysis of your competitors, but you should be able to pitch yourself as the best company in your space, with a clear understanding of how you’re going to win.

There are two common ways to visualise your competitor analysis, the magic quadrant (or 2×2 matrix) and a comparison table.

The magic quadrant is a way of plotting your competitors on two axes, based on two factors that you’ll pluck from thin air. These visualisations are rarely credible unless you have a lot of experience in the market you are analysing, or they’ve been produced by large consultancies like Deloitte or Gartner.

On the other hand, comparison tables can be very effective as they’re easy to digest, position you alongside recognisable brands, and allow you to highlight the key differences between your company and your competitors. By comparing factors that are demonstrably important to customers, you’ll come across as more credible and able to back up your pitch with cold, hard facts.

Now it’s time to talk about marketing and sales strategy, or how you’re going to get your product or service in front of customers. This is where you’ll pitch your go-to-market strategy. Your go-to-market slide should include the following elements:

• The channels you will use to reach your target audience
• The actions you will take to put your product in front of potential customers
• The milestones you will hit as you progress through your go-to-market plan
• The resources you will require to reach your target successfully

Start by describing your target market and how you plan to reach them. This might include explaining your distribution channels, sales strategy, or marketing approach. You can also use this slide to talk about any partnerships you have in place, or how you plan to leverage them.

Next, explain the actions you will take to reach your target audience, and how you plan to measure success. These actions should fit within each of the channels that you’ve already identified. For example, if you’re using digital marketing, your actions might be things like website development, SEO, or social media campaigns.

Lastly, list the key milestones you will hit as you progress through your go-to-market plan, and identify the resources you will require to achieve them. You can include your team, budget for marketing activities, or specific assets like signage.

As a startup, traction is key. Investors want to see that you’re making progress and that your product is resonating with customers. This slide is often one of the trickiest for startups at idea-stage, as it can be difficult to show commercial progress and it will be too early for product-market fit.

There are a few different ways to pitch traction, and you need to choose the one that works best with your company and the stage you’re at. Some options include user base, revenue growth, or market validation.

If you’re focusing on your user base, you’ll want to pitch a clear and compelling story about your customer base. If you have a small data set, it’s worth showcasing your first 100 customers as this makes the numbers seem more real.

If you have a large customer base, pitch your exponential growth in terms of percentage or absolute figures. For example, pitch how many customers you signed in the past quarter or year.

Revenue Growth

If you’re focusing on revenue growth, pitch your current (or projected) sales figures. You can also pitch the average ticket size or value of your deals. Alternatively, pitch your revenue growth (in terms of percentage or absolute figures) over the past year.

Market Validation

If your product is still at idea-stage and still has a long way to go before it’s ready for market, pitch your progress in terms of real-world validation. For example, pitch the number of people who have registered to use your product or service, or pitch the number of companies that have expressed interest during interviews.

Most importantly, be honest about your progress. If they are interested, investors will dig into your traction claims and you’ll need to back them up with data – if it turns out that you’ve lied or embellished the facts, you’ll not only lose trust and credibility, you’ll probably lose the investment too.

Having set the scene in which your startup operates, it’s time to introduce the management team behind your startup. Investors will be keen to learn about who is leading your company and how they will transform your idea into a profitable business.

The focus here must be you and your co-founders. People invest in people, so you’ll need to show how you have the vision, experience, and motivation required to deliver on your pitch.

Keep your team slide short and sweet. You’ll want to include the founding team, highlighting their relevant experience in the industry or field that you’re operating within.

Pictures help to make your presentation more personal, so make sure you have a good quality headshot of each team member, consistently formatted so that everyone appears the same size and in focus.

The team slide should only include the founding team, though it is acceptable to include key team members, as well as notable advisors or investors if beneficial. If you do this, ensure that there is a clear visual separation between the two groups.

This is the big one. The pitch deck wouldn’t be complete without a clear proposal of what you’re asking for from your investors. This slide should clearly state the amount of money you’re seeking, as well as what you plan to do with it.

It’s important to remember that investors are looking for a return on their investment (ROI), so your proposal must be realistic and demonstrate how you will use the funds raised to reach key growth milestones.

To convince investors, your “Ask slide” will need to answer these three questions:

• How much are you seeking to raise?
• What will you do with the money?
• What do you intend to accomplish with the funds?

Always remember to pitch the ask in terms of how it benefits the investor – not just you. For example, if you’re seeking a £100,000 investment, explain how that money will help you reach a specific milestone that will create value for your investors.

Be specific about how much you need to raise, and where you plan to deploy the money. This will show that you’ve done your homework and understand how you will grow your business.

A simple pie chart with the breakdown of how you plan to use funds can go a long way towards demonstrating to investors that you’re serious about using their money wisely. For example, if 25 percent goes towards marketing spend, 30 percent for technology development, and 45 percent for new hires, that’s a good indication you have your priorities straight.

It’s unlikely that you will be profitable before the next round of funding, but it is usually worth highlighting the key numbers from your financial projections to give investors an idea of the scale and trajectory of your business.

Perhaps the most important factor in your investment ask is demonstrating that you understand how much capital you require to hit key growth milestones without requiring further funding rounds for at least 12-18 months. This is something that almost every investor will expect you to have a solid plan for.

Pitch Deck Design

Whether you’re sharing your deck by email or presenting on stage, the design of your pitch deck matters. However, you can’t afford to hire a professional pitch deck designer to help. So, what do you do?

KEEP. IT. SIMPLE.

Your pitch deck is not the place to show off your design skills – or highlight any lack of expertise in this department! The only goal of your pitch deck is to communicate information clearly and concisely so that investors understand what you’re pitching and can get excited about it.

Keep your presentation simple, use bold typography, highlight key information, and stick to a maximum of two or three colors. Resist the urge to use lots of graphics and animations, as these can be distracting and take up valuable space on your slides.

How to design a better pitch deck

There are a lot of things to consider when designing your pitch deck presentation. Below are some tips on how to make your pitch more effective:

The average investor has a short attention span, so keep your deck concise and easy to follow. Use clear language, avoid complex graphs and charts, and stick to a maximum of 15 slides.

Use the same fonts, colors, and layouts throughout your pitch deck to create a cohesive look.

Slides that are crowded with text and images will be difficult for your audience to read and comprehend.

A pitch deck template is a great way to ensure that your pitch deck looks professional and follows the proper design guidelines.

Pitch deck design tools

Today, there is a huge selection of online design tools and no-code builders to help you build your perfect deck. Below are just a few of the design platforms that can help you craft your pitch.

An easy-to-use platform that allows startups to build a beautiful slide deck without any special design skills. Start from scratch or create your slides using predefined pitch deck templates.

https://slidebean.com/

Offers a wide range of design tools and templates for creating professional pitch decks. The free version includes limited features, while the paid plans start at $12/month.

This pitch deck design app is great for startups and entrepreneurs who need to create a pitch deck quickly. The basic plan starts at $12/month (billed annually) but there is a 14-day free trial.

https://www.beautiful.ai/

The tools provided by Pitch allow you to quickly produce a high-quality pitch. Even if you’re not a designer, you can create a strong pitch deck that looks great. The basic plan is free, but you’ll need to upgrade to the paid plans for more features.

https://pitch.com/

While these design tools can be extremely powerful, it still pays to follow the same basic guidelines to ensure that your pitch deck is easy for investors to understand; Keep it simple, avoid animation, stick to a consistent layout, and make sure your text and images are easy to read.

When you’re trying to capture investors’ attention and raise equity funding, you need to show them that you have a good plan. But startups aren’t traditional businesses and they don’t use traditional business plans.

like the Holy Grail, the business plan remains largely unattainable and mythological. Most experts wouldn’t agree, but a business plan is of limited usefulness for a startup because entrepreneurs base so much of their plans on assumptions, “visions,” and unknowns. Guy Kawasaki

This is why pitch decks are the perfect approach to sharing a startup business plan.

Fundamentally, your pitch deck is used to share your vision, attract investors, and start conversations. As a founder, you should be prepared for investors who may not “get” your pitch deck right away — this doesn’t mean that they aren’t interested in what you’re doing.

Be prepared to answer questions and have an engaging conversation about your startup. Investors want to see that you have a clear understanding of your business, the problem you’re solving, and how you plan on making money. They also want to know that you’re capable of executing your vision.

Remember, pitch decks are just one part of the overall investment process. If you’re able to create a pitch deck that effectively communicates your idea and leaves investors wanting more, then you’re on the right track!

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How to pitch your startup, 1. introduction.

• 2. Elevator Pitch
• 3. 1-Minute Pitch
• 4. Pitching to Investors
• 5. Guidelines

6. Organization

• 7. Presentation Tips
• 8. Example Decks
• 9. Download Templates

tl;dr Pitch Deck Templates

• Elevator Pitch Template
• One-Minute Pitch Template
• Simple Pitch Deck Template   (To edit and use, click “File” and then “Make a Copy”)
• Long Template  
• Angel/VC Template  

If you’re like most founders, you probably think about your startup 24/7. You wake up in the morning brainstorming product features, and you fall asleep at night contemplating marketing campaigns. You can’t remember the last movie you saw at the theater; your idea of a fun, Saturday night is collaborating with developers overseas. And stalking VCs on LinkedIn has become a favorite past-time. Passion, hardwork and a healthy amount of obsession are essential ingredients to entrepreneurial success. However, it’s not uncommon for founders to become hyper-focused on initial ideas at the expense of an important fact:

A startup founder’s ultimate success is dependent on others buying into his or her vision.

Translation: Your progress is contingent upon your ability to pitch the value of who you are, what you’re doing and why it matters. Reaching important milestones like raising venture capital, sourcing top talent and acquiring new customers all require the same skill — telling a story that makes someone say, “Heck, yeah!” Sometimes you have 30 minutes to make that happen; other times you have 30 seconds. Regardless, your job is to clearly communicate why a given audience should care about your business.

If you are a startup looking to get to traction and funding, check out the Founder Institute pre-seed accelerator program .

One of your most powerful tools in achieving this objective is the pitch deck. Early-stage founders can use templates to create visual presentations that provide brief overviews of business value propositions, market opportunities and metrics. At the Founder Institute , we see dozens of decks every week. The majority of them are completely forgettable because someone overlooked a few essential ingredients to storytelling success.

The purpose of a presentation deck is to enable entrepreneurs to effectively tell the story of their business,” says Bill Gurley, general partner at Benchmark Capital . “In many ways it’s like a structured scientific proof. You want to walk the listener through an argument as to why this is going to be an amazing business.

The reality? Phenomenal pitches aren’t thrown together in a weekend — they are thoughtfully contemplated, tested and refined. In this guide, we’ll make a case for why founders should master both The Elevator Pitch and The 1-Minute Pitch before tackling decks. We’ll also provide guidelines for constructing narratives, customizing pitch deck templates and communicating with potential investors. These are many of the same techniques Founder Institute alumni have used to procure $1.8BN+ in funding. Finally, we’ll conclude with some examples of real decks utilized by globally recognized startups. After reading this guide, you will know exactly what it takes to create a compelling deck, give a memorable presentation and stand out from the crowd. Let’s get started... 

Three Types of Startup Pitches

Think back to elementary school: Did your foray into your first language begin with a 1,200-page copy of War and Peace ? No, you started by learning simple words. Similarly, you shouldn’t expect to construct “the perfect” pitch deck right away. Instead, begin by constructing the simplest description of your business possible: The Elevator Pitch.

2. The Elevator Pitch Template

As a startup founder, you will meet hundreds of people at various meetings, events and conferences. You will also, routinely, introduce yourself to complete strangers by email. In such situations, you have seconds to peak someone’s curiosity. And the best way to do that is a compelling Elevator Pitch.

This one-sentence statement explains what you do, who you serve and why it matters in simple language. As the name implies, the summary can quickly be recited to a stranger on an elevator ride.

Founder Institute CEO and Co-founder Adeo Ressi has developed an awesome Elevator Pitch template dubbed “ Startup Madlibs .”

• The  defined offering  must be short, simple and capable of being understood by everyone, like "a website", "a mobile application", "hardware" or "desktop software."
• The  defined audience  is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as "women age 25 to 35 years old." In the case of business applications, it is usually a job function at a type of corporation, such as "system administrators at medium sized technology businesses."
• Now that you have an offering helping an audience, you need to  solve a problem.  The problem needs to be something that everyone understands, such as "reduce the time collecting bill payments" or "engage in an immersive entertainment experience."
• The final component, the  secret sauce , adds your unique approach to solving the problem and demonstrates a mastery of the market. Some examples are "by sending automated email alerts based on analysis of highest response times" or "with virtual worlds constructed in reaction to the movements of the players."

OK, let’s look at a couple of examples…

Mediocre Elevator Pitch Example:

My company Socialista , Is developing a revolutionary, social utility To help female consumers Find deals online faster .

What’s wrong with this pitch?

• The offering is vague: A ‘social utility” could be a phone company. The pitch should read “ecommerce website.” 
• The adjectives are empty: This person may think their business is revolutionary, but it’s an over-inflated claim. Let the numbers speak for themselves! 
• The audience is vague: It could be more clearly defined (e.g. female consumers between the ages of 18 and 25).
• The problem isn’t obvious: Why can’t the target consumer use search engines to find deals online? Why is this platform better than her current options?

Including these details implies the person has done their homework, knows their stuff and has a viable business idea.

Improved Elevator Pitch Example:

My company Socialista , Is developing an ecommerce website To help female consumers between the ages of 18-25 Shop for hip, baby products at wholesale prices , With automated ordering of diapers and other staples . As you can see, the Elevator Pitch format is deceptively simple. The key to standing out is (a) being super specific, and (b) emphasizing your startup’s “secret sauce.” In this case, the founder’s unique differentiator is providing a fashionable solution at an unusually affordable price. Mastering this exercise is extremely helpful in refining Unique Value Propositions.

3. The One-Minute Pitch Template

Once you’ve articulated your Elevator Pitch, you are ready to move onto the One-Minute Pitch. Here you can add several key details to your Elevator Pitch, including:

• The value of the market your business is in.
• Your competition, and how you differentiate from them. 
• The current state of your business or product. 
• Your Ask (how the person/ people you are pitching can help you). 

Check out the easy-to-use "One Minute Pitch Template" from the Founder Institute below: 

4. Preparing to Pitch Investors

Before you begin creating your pitch deck, it’s important to consider the perspective of potential investors. Top VCs see and hear dozens of pitches per week, both in-person and via email. Luminary Silicon Valley venture capital firm Andreessen Horowitz (a16z) hears from around 3,000 startups each year. How many of those company’s procure investments? Only 15 of them. The current VC landscape is showing bigger deals spread amongst fewer startups. Despite funding reaching its highest levels since 2000 , seed-stage investments consisted of only 25 percent of total deals made in 2018. Translation: The competition is tough.

Pre-requisites for Pitching to Investors

As Mike Suprovici (Founder Institute EIR) lays out in his  Startup Guide: How to Raise the First Round of Funding for Your Startup , before you even begin to approach investors, you need the following:

A strong startup idea that is vetted and backed by solid market research.  See this  startup idea guide  from the Founder Institute.

A prototype, a patent, or a proof of concept for the final idea.

A simple and scalable  startup financial model  that shows at least $10M in revenue after 3 years.  See this  revenue forecasting template  from Aaron Patzer, Founder of Mint.com and FI Mentor.

A strong 10 to 15 page presentation that meets investors' expectations. We will discuss this in the section below.

An incorporated entity with a smart capitalization table ("Cap table").  See this  simple cap table  from Venture Hacks.

The ability to quit your job and live for six months on savings while you conclude the financing and launch the business.

Another factor to consider is what kind of investor you are approaching. Consider the stage of your own company, before trying to pitch to certain investors. Do you meet their pre-requisites? If you are raising your first round of funding, then you are likely still at a pre-angel or angel investment stage. As a result, you should NOT try to pitch venture capitalists.

What Investors Want to See in a Pitch

If you are ready to pitch angels or venture capitalists, it's critical to understand what those investors are looking for. In order to stand out, your pitch must include both (a) the specific informational components investors are seeking, and (b) a memorable story that illustrates a compelling opportunity. As Jasmine Foroutan, CEO and Founder of Pitch Genius , says, investors want more than rote slideshows:

The biggest challenge of making a memorable deck is building a storyline that echoes outside of the pitch deck. This means, building a storyline that is not only easy for investors to remember, but also a storyline that’s easy for them to repeat and regurgitate to other potential investors.

Investors make decisions based on return and risk: How big of a return could they receive? And what might prevent them from receiving that return? Most VCs want a 10-20x return. 

As a founder, your job is to convince investors your startup offers the greatest potential return, with the least amount of risk — in comparison to the others on their list. Generally speaking, investors will evaluate risk in three main areas:

• Market Risk: Are you addressing a large, growing market?
• Product Risk: Do you have a sustainable competitive advantages?
• Execution Risk: Can your team “pull it off?” 

What Makes a Startup "Fundable"?

During one of Naval Ravikant's (Founder of AngelList) talks at the Founder Institute, he described  'The Anatomy of a Fundable Startup' , which you can watch below:

Similarly, when Aaron Patzer (Founder of Mint.com) described his  Pitching Secrets  to the Founder Institute, he outlined four main questions investors will ask themselves whever they evaluate a startup pitch:

• Does it solve a problem?
• Does it solve that problem in a big market?
• Is it something that has a competitive or sustainable advantage?
• Can you make money or make a profit?

Address those four questions, and you will have a much higher chance of attracting funding from professional investors.

5. Pitch Deck Guidelines

Think of your deck like a visual business plan. Your objective is to succinctly illustrate your marketplace knowledge, business model and qualifications for execution. A standard deck consists of 10 to 14 slides . The most common mistake made by newbie founders? Providing too much detail, too soon. Jenny Lefcourt, General Partner at Freestyle Capital, cautions early-stage founders against making this error :

What's really important is to not go into the weeds of all the details because what you’re trying to do is give them enough information that they want more information. Your goal at meeting No. 1 is to get people interested enough that they want meeting No. 2.

• Avoid excessive text. 
• Use large fonts that are easy to read. 
• Include colorful charts, statistics and graphics. 
• Label each slide (e.g. problem, solution, team). 

Don’t:

• Include unsubstantiated growth projections.
• Describe extraneous hiring details.
• Use tons of bullet points.
• Inflate your capabilities. 

Make Two Decks

Many founders are surprised to learn they need two decks: (1) a detailed version that can be shared with investors via email, and (2) a simplified version that can be elaborated upon in person. It’s not uncommon for investors to request to see a deck before agreeing to meet. For this reason, your “reading” version should include enough detail to stand alone. Conversely, a standard deck should be streamlined to ensure investors spend more time listening and less time reading. Most of the presentations available for online viewing showcase “listening” decks. We recommend beginning with the construction of the “reading” deck, which can then be edited for pitch presentations.

Is there a RIGHT way to organize a pitch deck? The answer is both yes and no. In terms of information provided, there are certain points you absolutely must cover. However, you have creative freedom when organizing and presenting your slides. Here are the four most common types of decks :

• The Problem-Solution Deck
• The Vision-Opportunity Deck
• The Team Deck
• The Traction Deck

The most commonly used pitch deck template is the Problem-Solution Deck, which is ideal for founders with especially unique solutions to widespread problems. 

All four frameworks contain the same informational points, organized in different ways. A variety of templates exist online and can be modified to meet your needs. However, don’t be afraid to venture outside of existing formats, so long as you're including necessary information.

The biggest misconception founders have about pitch decks is that there’s a simple formula for building a perfect pitch, and that’s by replicating other successful pitch decks,” says Foroutan. “Unfortunately, it’s not that easy. How will startups ever stand out to investors if everyone is using the same pitch to persuade them?

The most compelling elements of your business plan, your unique value proposition (UVP) and your intended audience should all inform how you structure your deck.

With that said, the Problem-Solution Pitch Deck Template is a great place to start. In this section, we’ll walk through all of the elements included in the standard deck: 

The Problem-Solution Deck Format:

Announce your big idea — the one thing you do better than anyone else. You have 10 seconds to engage your audience. Include:

• Name of Company
• CEO First & Last Name
• CEO Email (must be the CEO’s direct email address)
• CEO Phone number
• A simple image (reinforce the idea without distraction) 

2. Summary 

Summarize the highlights of your business opportunity, emphasizing minimization of market, product and execution risk. Include:

• Metrics that prove traction. 
• Special advantages your startup has. 
• Summary of investment size you are seeking.

Describe the problem you solve, who you solve it for and the reasons why your target customer are unsatisfied with current solutions. Include:

• Title: Problem
• One sentence description of the problem (10 words max).
• Sub-description of the problem (3 bullet points max).

4. Solution

Describe your solution and the major benefits it entails. Are current solutions slow, expensive or difficult to use? Are your solutions faster, cheaper and easier to use? Do customers care? Include:

• Title: Solution
• One sentence description of the solution (10 words max).
• Sub-description of the solution (3 bullet points max).

Make your product more tangible by illustrating how it works in three simple steps. Utilize screenshots, graphics and/or video. Skip the demo. Depending on your idea, this might be the ideal place to showcase the filing status of important patents. Include:

• Title: Product
• Product Screenshot
• Multiple Slides (if necessary)

NOTE : The order of slides 6, 7, 8, 9 can be rearranged to fit your particular narrative.

6. Business Model

Illustrate your primary revenue model. Generally, investors prefer active revenue streams to passive revenue streams. They also, particularly, like recurring revenue streams like monthly and annual subscriptions. Note: Companies that make money via advertising revenue are the exceptions – not the rule. Include:

• Title: Business Model
• Proof your market is willing and able to pay. 
• Use a quote if you haven’t launched yet.

7. Market Opportunity

Illustrate how much money you could, theoretically, make if you dominate your target market. Many investors like to see both a top-down and a bottom-up analysis. Although bottom-up is more difficult to calculate, including it will increase your credibility. Here’s an article on how to calculate it .  Include:

• Title: Market
• Total Addressable Market (TAM): All the people who could use your product or service. eg: All auto detail customers in the US.
• Serviceable Addressable Market (SAM): The subset of your TAM who are likely to use a product like your current product. eg: All mobile auto detail customers in the US.
• Serviceable Obtainable Market (SOM): The subset of your SAM that you can reasonably obtain in the next 3-5 years. Aka your realistic market share. eg: 10-20% of all mobile auto detail customers in the US.

8. Competition

This might be the most important slide of the entire presentation. However, many founders struggle to clearly differentiate their products and services from the competition. Your offering must be SO compelling that users enthusiastically switch from existing solutions. In this slide, your objective is to provide 3-4 reasons why your solutions is superior to both direct and indirect competitors in the marketplace.

Warning : Don't make the mistake of saying you have no competitors. Investors will assume your idea isn’t worth pursuing.

Of course, if you’re pioneering a new technology, your competition will be its traditional counterpart. Nonetheless, your job is to clearly compare the differences between the status quo and your game-changing solution. 

You have two options regarding layout: The"Gartner Magic Quadrant" shown below or the “Competitive Grid” shown above.

Here your objective is to demonstrate your knowledge of customer acquisition, customer retention and product innovation. Investors expect you to know a few key metrics:

• Customer Acquisition Costs (CAC): What's your fully loaded cost of acquiring a paying customer? Ex. $100
• Lifetime Value of Customer (LTV): How much will someone pay your startup before they leave? Ex. $4,800
• Payback Period: How long does it take to cover acquisition costs? Ex: $100/$100/mo = 1 month. 
• Generating an LTV that is a strong multiple of CAC is a prerequisite for profitability. Of course, don’t forget to consider the cost of revenue[m] and other operating expenses, such as product development and customer service. 

10. Traction

This is another important slide that showcases customers love your product and are happy to pay for it. The Traction Slide should seek to mitigate the three types of risk: Market risk, product risk and execution risk. It should suggest that your startup can replicate initial success at scale, decrease future acquisition costs and increase profitability.

Use key metrics[o] to illustrate traction, highlight trends and rates of change. An ideal scenario for investors, for example, might be customer and revenue doubling monthly coupled with declining customer acquisition costs. If you have yet to launch, use this slide to illustrate major milestones in product development, key hires and funding.

11. Financials

How much money do you expect to make within the next 3 to 5 years? Do your best to estimate projected revenue, costs and expenses based on hitting your funding goals. Include:

• Title: Financials. 
• EBIT (Earnings Before Interest and Tax) 
• Percentages alongside numbers for gross margin etc. 

Your Team Slide should mitigate investor concerns about execution. VCs love to see team members who have previously worked with successful startups, similar technologies and in similar markets. Check off as many of those boxes as you can. Note that your Team slide should include every important member of your extended team. This should include founders, key employees, advisors and investors (if any).

Creating an advisory board is a very simple way to add industry expertise to your "team" and is something that I strongly recommend For example, being able to drop a line like "We have the CMO of the largest real estate brokerage in the world on our advisory board" really boosts your credibility if your are focusing on a real estate opportunity.

A second and equally important benefit of advisors is that they can quickly help you refine your business and product vision themselves and connect you to people they know who can do the same. You can also use advisors to add significant technology and startup experience and expertise to your team.

13. Funding

Finally, it’s time to ask for the money you need. Include:

• Title: Funding
• Amount you are raising
• Financial objectives (i.e. reach $2mm ARR in 12 months)

14. Summary

After your presentation finale, end on a copy of your Summary Slide in the background. At this time, you will be fielding remaining questions that have yet to be answered.

15. Appendix

Though not mandatory, some founders include an Appendix with supporting information positive PR, customer testimonials, technological details and/or in-depth financial information.

Remember: Creating a pitch deck isn’t a “one-time exercise.” Practice your pitch often in front of peers, advisors, and mentors. The clearer your messaging becomes, the faster you will close deals.

7. How to Ace Your Presentation

Here are some of  Ressi’s best pitch presentation tips:

• Keep it under 10 minutes: Be respectful of your audience’s time, and summarize your ideas into a brief presentation. 
• Tell a story: Don’t just talk numbers —  take your audience on a journey  of why this business matters.
• Have a clear UVP: Investors often hear dozens of presentations a week. Stand out with a real unique value proposition. 
• Show your passion: Don’t be afraid to let investors see your excitement over your idea.
• Anticipate questions: Though it may not seem like it, getting interrupted is a good thing; it shows your audience is listening and cares enough to voice their concerns. Think through answers to potential questions ahead of time. 

Investor Pet Peeves

Investors listen to a ton of pitches, so it is only natural for them to see (and be slightly irritated) by common mistakes.

One of the biggest pet peeves of Manu Kumar, of K9 Ventures , is when presenters say they will answer a question later: 

You have to follow the flow,’” says Kumar. “When somebody asks you a question, that’s the right time to address the question. Even if it means you have to jump ahead or jump back.

Over the years, we’ve spoken with several VCs who echo this sentiment — entrepreneurs must demonstrate flexibility, spontaneity and willingness to “jump off” script. You may be eager to talk about your team because it’s in the next slide. However, the investor sitting in front of you may care more about customer acquisition costs. Which is why practicing your pitch in low-stakes situations is SO important. The more familiar you become with addressing unexpected interruptions, the more confidently you will handle diversions in meetings that matters.

Adeo Ressi (CEO of the Founder Institute) has something that frustrates him even more: 

One of my biggest pet peeves is when founders pitch me a business, and they don’t clearly define who their customer is,” says Ressi. “If you don’t know The Who , it’s very hard for me to understand The What or The How .

See more investor pet peeves from funding experts Manu Kumar of  K9 Ventures , James Cham of  Bloomberg Beta , Adeo Ressi of the  Founder Institute , and Alex Gurevich of  Javelin Venture Partners  below. 

The bottom-line : Delivering “the perfect pitch” takes practice. It’s normal to feel nervous before speaking to a room full of strangers. However, the more you do it, the easier it becomes. Founders who wanting to expedite progress should consider joining an intensive accelerator program.

8. Successful Pitch Examples

Below are some examples of decks and presentations — from both big and small names — that have resulted in funding. Notice the common elements we’ve discussed woven throughout the decks. And take note of any presentation strategies that might be advantageous to your startup:

Pitch Deck Examples:

Founder : Aaron Patzer Funding : $31.8M in 5 rounds, acquired by Intuit

Airbnb 

Founders : Brian Chesky, Joe Gebbia, Nathan Blecharczyk Funding : $4.4B in 13 rounds (as of March 2019)

Pitch Presentation Examples

Should you study the pitch presentations of legends like Steve Jobs, Marc Benioff and Elon Musk? Absolutely. However, it’s often helpful to watch entrepreneurs who are less removed from your current stage of business. Below are some pitch presentations from up-and-coming Founder Institute Alumni:

1. Pethub 

Pethub is an award-winning software company helping pet owners manage their pets’ lives online. PetHub ID tags are officially in-use by over 250 communities and 20 states in the U.S as their government or shelter issued ID tag, and 98% of PetHub recovered pets are reunited with family without ever entering a shelter. The company has raised several million dollars in funding and is on pace to track and protect over 1 million animals by 2021. Pethub is also a Seattle FI alum, founded by Tom Arnold .

2. Spaceishare

SpaceiShare , a Toronto FI company founded by Sarah Selhi , is a marketplace that allows people to offer their empty physical spaces as storage for people who need the room. They secured a sizable deal on on Dragon's Den, and have been featured across Canadian press.

And here is Sarah's presentation on Dragon's Den, where she delivers a modified pitch and fields a very different set of questions: 

Bridgr , a Montreal FI company founded by Amira Boutouchent , is an online platform that helps small and medium-sized manufacturing companies find and collaborate with validated and qualified independent experts to solve their operations issues, allowing them to grow quickly without the need for expensive and time-consuming consultancies.

Climber is a Lisbon FI company founded by Mário Mouraz . They build revenue management software that takes data from external sources, such as weather, air traffic, online shopping, and claims regarding a hotel’s reputation. They cross analyze all of that with information from the hotel user, in order to automatically calculate what to sell and how much to sell it for.

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Startup Business Plan Pitch Deck Template

Are you an idea stage startup founder looking for help creating a professional pitch deck for your business plan? Look no further! This blog article provides a comprehensive guide on how to create a business plan pitch deck template that will help you present your startup in the best possible light. Learn tips and tricks to create a successful pitch deck presentation to wow investors and secure the funding you need to bring your idea to life.

What You Will Learn:

• How to create an effective presentation of your business plan pitch deck
• How to develop an understanding of your target market
• How to assess your competitive advantage and create a marketing strategy
• How to outline your products and services and craft a business model
• How to secure financing and investment and define financial goals
• How to present your pitch deck and finalize your business plan

Introduction to Your Business Plan Pitch Deck

Having a business plan pitch deck is an essential part of any successful business. The pitch deck provides investors and other stakeholders a visual representation of your idea and how you plan to execute it. A well-crafted pitch deck can help you build credibility, gain traction, and secure funding for your idea. It's important to understand the elements of a pitch deck and how to create a professional one that will get results.

Establishing Your Target Market

When creating your business plan pitch deck, it's important to identify and establish your target market. Knowing who your target customers are and what they need will help you craft an effective pitch that resonates with potential investors. Research your target market and create a persona to help you better understand them.

Assessing Your Competitive Advantage

It's important to understand the competitive landscape of your industry before you create a pitch deck. You need to identify the competitive advantages that you can offer to potential investors. Analyze your competition and develop strategies for how to differentiate yourself.

Outlining Your Products and Services

The next step in creating a business plan pitch deck is to outline the products and services you plan to offer. Describe the features, benefits, and value proposition of your products and services. Include visuals, such as screenshots or product images, to help potential investors understand the product better.

Creating an Effective Marketing Strategy

When creating a pitch deck, you need to have an effective marketing strategy in place. Develop a plan for how to reach your target market, including what channels you plan to use and how you will measure success.

Crafting Your Business Model

Your business model should be the cornerstone of your pitch deck. Outline the key components of your business model, including how you plan to generate revenue and profits.

Securing Financing and Investment

Once you have outlined your business model, you need to demonstrate how you plan to secure financing and investment for your business. Describe the types of funding you need and how you plan to use it.

Defining Your Financial Goals

When creating your pitch deck, you need to clearly define your financial goals and objectives. Describe how much money you need and what you plan to do with it.

Presenting Your Pitch Deck

Once you have all of the necessary elements in place, you need to present your pitch deck to potential investors. Make sure you practice your presentation beforehand and use visuals to help tell your story.

Finalizing Your Business Plan Pitch Deck

Creating a business plan pitch deck is an important part of launching a successful business. Use a professional business plan pitch deck template to help you create a well-crafted pitch deck that will get results. Research and practice your pitch before presenting it to potential investors. With the right preparation, you can create an effective pitch deck that will help you secure funding and launch your business. Below we answer common questions entrepreneurs have about these topics.

1. Introduction to Your Business Plan Pitch Deck

What is the purpose of your business.

The purpose of a business is to make money for its owner, but the purpose of a mission-driven business is to make money for its owner and serve a greater purpose. A mission-driven business makes a positive difference in the world. It may address a social or environmental issue, or it may simply provide a product or service that makes people's lives better. For example, Patagonia is a mission-driven business. They make high-quality, performance clothing and gear that help people enjoy the outdoors. They also take steps to preserve the environment and have become a leader in the movement against climate change.

What are the key goals you want to achieve with your business?

As an entrepreneur, it's about surrounding yourself with the right people. And when I say ”right people', I mean people who share the same vision and passion as you. While having a clear vision and understanding of what you want to achieve is important, having the right people to help you achieve those goals is even more important.

2. Establishing Your Target Market

Who is your ideal customer.

Entrepreneurs should think about answering the question, Who is your ideal customer? by thinking about their ideal client as a superhero. That's because every brand has a super power, and your ideal customers are the ones who can help you get the most value out of your company's product or service.

Your ideal customer is the one who needs your product the most. For example, this could be a person who is looking for a way to simplify their life and organization, or someone who is looking for the best way to communicate with their team. The more you can identify who your ideal customers are, the more success you'll have in helping them solve their problems.

What geographic locations will you focus on for marketing?

As an entrepreneur, you may have an idea of where you want to direct your marketing efforts, but you need to keep in mind that customers have a significant influence on this decision. It's easy to get excited about where you want to go and push your brand there. However, you should listen to your customers and determine where they are most interested in receiving and supporting your products.

3. Assessing Your Competitive Advantage

How is your business different from your competitors.

When answering the question, "How is your business different from your competitors?", you should always try to identify a unique selling proposition (USP). Your USP is what makes your business stand out from the competition, and it's something that customers can quickly identify when they think of your business.

When identifying your USP, it's important to remember that it doesn't have to be something completely unique. In fact, it can often be something that other businesses do as well, but it's done better or in a way that makes it stand out. For example, if you're starting a shoe store, your USP might be "we have the largest selection of shoes in the area." This isn't something that's completely unique to your store, but it's something that sets you apart from other stores in the area.

What advantages does your business have over its competitors?

Every entrepreneur should think about how their business may stand apart from competitors as a result of their personal motivation and dedication to their work. It's easy to get caught up in what competitors are doing, or to see yourself as being part of the same playing field. However, that can be a dangerous perspective to hold.

Entrepreneurs, especially those who have been in the game for some time, know the tricks of the trade, have established reliable methods of operation, and have honed their skills to a fine point. Capitalizing on these elements of your business will help you distinguish yourself from competitors.

4. Outlining Your Products and Services

What types of products and services do you offer.

Entrepreneurs should look at the products their competitors offer and determine which of their competitors' products they can easily offer as well. Once you have determined which products you can easily add to your business, you can then focus on the products that will take more effort to offer. These products can be offered at a higher price point because they are unique to your business.

What are the key features of each product or service?

When thinking about answering the question, "What are the key features of your product or service?", try to find an analogy to describe what makes you unique. Maybe you're like the Amazon of your niche, or maybe you're like the Uber of your niche. Whatever comparison you choose, make sure you're confident in your answer and explain the reasons why you're like that company.

5. Creating an Effective Marketing Strategy

What are your company's primary goals in terms of marketing.

When you're an entrepreneur, you're often juggling a million things at once, but that's not a reason to neglect your marketing. Marketing is all about setting goals, so you should set a clear goal for your marketing efforts. For example, you may want to increase your website traffic or make a certain amount of revenue from your marketing efforts in a month. Whatever goal you set, make sure it's measurable so you can track your progress.

What channels will you use to reach your target audience?

The best answer to this question depends on what you're selling. For example, if you're a B2B company, you'll want to focus on using LinkedIn and email marketing. If you're a B2C company, you'll want to focus on using Facebook and Instagram. If you're selling a product that's meant to be used in person, then you'll want to focus on setting up your own retail stores or doing pop-ups. It's important to think about what channels your target audience is using and where they're hanging out online.

6. Crafting Your Business Model

What revenue streams will you pursue to generate income for your business.

Revenue streams can refer to multiple things, and as such, it's good to be clear on what you mean when you answer this question. The goal here is to be clear and specific on the types of revenue streams you will pursue, and how they fit into the bigger picture of your business.

Because this question is broad, you want to be as clear as possible and not leave room for any guessing games. You can break these down into two main categories: direct revenue and indirect revenue. Direct revenue is when you charge customers directly for a service or product, for example, selling products or services. Indirect revenue is when you don't directly charge customers for your service, for example, through ads or affiliate marketing.

Make sure to be clear on which of these two categories you're referring to when answering this question and ensure you give a full breakdown of your plan for each.

How will you differentiate your business from competitors?

Entrepreneurs need to take a look at their competitors' websites and try to think like them. If you want to start a cake business, for example, you need to look at other cake businesses' websites, see what they're doing right, and also see what they're doing wrong. Think about what you would do differently, what your unique selling proposition is, and how you can use that to differentiate yourself from the competition.

7. Securing Financing and Investment

What types of financial assistance are available to help finance your business.

The most obvious answer to the question is "invest." However, this answer is often overlooked simply because many entrepreneurs are not prepared to receive outside funding. Before you start looking for sources of funding, make sure you have a clear plan in place. Not only will this help you secure that funding, but you will likely see a higher ROI.

What strategies should be used to attract potential investors?

The first word that comes to mind when I think about attracting investors is credibility. When looking to attract an investor, you have to have your act together. They're going to want to see consistency and growth, and they're going to want to know that they won't be the only ones they're investing in. For example, if you've been able to attract a crowdfunded investment or a family member, you've shown that you're a credible candidate for outside investors.

8. Defining Your Financial Goals

What are your short-term financial goals.

Every business owner, in my opinion, should have a long-term goal and a short-term objective. My long-term goal is to expand the business, increase sales, and create more jobs for the community. My short-term goal is to grow the business 10% every year.

What are your long-term financial goals?

An entrepreneur should think about how they want to position themselves in the market, both in the short and long term. This is the time to think about where you see yourself in the market and the impact you want to make. The key is to be realistic about what you're capable of, but also ambitious so you can get where you want to be.

9. Presenting Your Pitch Deck

What strategies have you used to promote your pitch deck.

The best strategy I like to use when promoting my pitch deck is to go to various media. This can be media websites, podcasts, or blogs. You want to approach those who have large followings as this will give you the most exposure.

You can propose a guest post on their website, offering to promote their content in exchange for them to promote your pitch deck. This will help you gain more exposure, more followers and more awareness for your pitch deck.

How do you plan to measure the success of your pitch deck?

Pitch decks should include analytics. This way, they can measure the success of their efforts and improve as they go. They can use the data to see what is working and what is not. They can then focus on the things that are helping and eliminate or change the things that aren't.

10. Finalizing Your Business Plan Pitch Deck

How can you ensure that your business plan pitch deck is easy to understand and effectively communicates your plan.

You have to keep it simple. I have seen so many pitch decks that were just too much information and were not effective. You have to be able to convey your idea in a way that is easy to understand. If you don't know how to effectively communicate it, find someone who does.

You want your pitch deck to be effective. Ask people who have no idea what you're pitching to look at your deck and see if they understand. If they don't, it's time to rework it.

How can you make sure that your business plan pitch deck is memorable and leaves an impression on potential investors or partners?

I believe that it's important to be authentic and personal when presenting your business. The last thing you want to do is be robotic and stiff. You want to show that you're excited about your business and that you're passionate about it.

Being personal is really about letting your story shine through. Tell your story and why you started your business in the first place. Share the struggles and challenges you've faced along the way. Talk about your goals and why you started your business in the first place.

Being personal and authentic is key to making sure that your business plan pitch deck is memorable and leaves an impression on potential investors or partners.

Key Takeaways

• Understand the purpose of a business plan pitch deck and how to effectively use it
• Identify your target market and assess the competitive landscape
• Outline your products and services and create a comprehensive marketing strategy
• Develop a business model and secure financing and investment
• Set financial goals and determine the most compelling way to present your pitch deck

Creating a successful business plan pitch deck is not an easy task, but with the right information and guidance, you can create a plan that will help you get the funding you need to make your vision a reality. By understanding your target market, assessing your competitive advantage, outlining your products and services, creating an effective marketing strategy, crafting a business model, securing financing and investment, defining your financial goals, and presenting your pitch deck, you have the foundation to create a successful business plan pitch deck. With the right preparation, research, and guidance, your business plan pitch deck can become an invaluable tool to help you get the resources and investment you need to make your business idea a success.

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FREE PITCH DECK TEMPLATE

How to build a pitch deck that makes investors smile.

This pitch deck template and example includes sample content plus simple, actionable recommendations that will help you optimize each slide in your pitch deck.

What is a pitch deck?

A pitch deck is a 15-20 slide presentation you can use to share your startup idea and investment thesis. It should be clear, concise, and compelling. As a founder, you can use it to attract potential investors like angel investors, venture capitalists, and private equity firms. You can also use it to recruit co-founders, advisors, and early employees.

Why do you need a pitch deck?

• What is your product?
• What problem do you solve, and for whom?
• Who are your competitors, and what sets your product apart?
• How big is your market, and how fast is it growing?
• How do you generate revenue, and how easily can you get to $100M in annual revenue?
• How do you acquire and retain customers efficiently and at scale?
• Why is your team the right team to build this product and business?
• How much capital do you need to get from where you are now to escape velocity?

What do investors look for in a pitch deck?

Investors want to invest early in a startup that offers a substantial return with minimal risk . Return means the potential return on their investment. Risks are things that might prevent investors from getting that return. Your goal is to convince investors that your startup can provide high returns with lower risks than other businesses competing for their investment.

Why is growth so important?

Investors aim for a 10-50x return on their investment in a startup. They require these high returns because they know most of their investments will fail, so they need the winners to be big winners to make up for the losers. Since valuations are largely a function of revenue, a 10-50x increase in valuation requires a 10-50x increase in revenue over the life of the investment.

Some of the best startups in recent history experienced T2D3 growth in their early years. T2D3 means 'triple-triple-double-double-double.' This means they tripled revenue in their first two years, then doubled revenue for each of the following three years. If you can project a growth trajectory that resembles T2D3, with strong supporting data, you will get investors very excited. Here's an example of T2D3 growth:

$1M > $3M > $9M > $18M > $36M > $72M

How do investors think about risk?

Investors consider five core risks when evaluating your startup. Your pitch deck should proactively address how your startup will overcome these risks.

Stage Risk What stage is your startup at? Idea-only, no product is the riskiest stage. Product plus customers who pay and stay is less risky. Stage failure is when you're unable to build a product, unable to prove product-market fit (PMF), or unable to grow beyond small-scale PMF.

Market Risk Is your startup targeting a large, growing market that can drive significant revenue growth? Market failure is when your target market is too small to drive interesting revenue growth.

Product Risk Do you offer a compelling product with sustainable competitive advantages that customers will find useful and usable? Product failure is when your product is not useful, not usable, or not differentiated in ways that your customers care about.

Team Risk Does your team have the necessary industry, operations, startup, and technology expertise to launch your business? Team failure results from insufficient leadership in Marketing, Sales, Customer Service, Product Development, or Financial Management. Or your team lacks expertise in your chosen industry or technology.

Execution Risk Do you have solid operating plans in place to efficiently scale Marketing, Sales, Customer Service, and Product Development? Execution failure results from ineffective planning and execution across any combination of Marketing, Sales, Customer Service, Product Development, or Financial Management.

The importance of traction

To paraphrase, traction speaks louder than words. Traction reduces market, product, team, and execution risk for investors. By traction, I mean accelerating customer adoption and revenue growth. Traction shows there is at least a small group of customers willing to pay for your product. Strong traction increases your chances of getting funded.

What slides should you include in your pitch deck?

There's no such thing as a one-size-fits-all pitch deck template, but this flow is as good as any for most early-stage tech startups.

What should you include on each slide of your pitch deck?

Your pitch deck needs to address every aspect of your business that you might include in a business plan. Here's what to include on each slide:

Cover slide

Announce your big idea—the one thing you do better than anyone else. You have 10 seconds to hook your audience. Cover slide example .

Investment Summary slide

Summarize the highlights of your business and investment opportunity. Provide a teaser for what's to come. Investment Summary slide example .

Introduce a team with the experience and expertise to transform your opportunity into a large, profitable business. Team slide example .

Problem slide

Describe the problem you solve. Identify your target customers (and users) and explain why they are frustrated with current solutions. Problem slide example .

Solution slide

Explain how you provide a better solution and list the unique benefits for customers and users. Solution slide example .

Product slide

Show how your product works in three simple steps. Keep it visual. Product slide example .

Competition slide

List your competitors. Explain why your product is better than theirs in the eyes of your customers and users. Competition slide example .

Business Model slide

Explain how you make money. Business Model slide example .

Market Opportunity slide

Show how much money you'll make when you dominate your target market. Market Opportunity slide example .

Traction slide

Prove that customers love your product and are willing to pay for it. Traction slide example .

Growth Strategy slide

Explain how you'll acquire and retain customers. Growth Strategy slide example .

Product Roadmap slide

Show how you'll keep your product competitive. Product Roadmap slide example .

Financials slide

Provide a simple model, with explicit assumptions, of how much money you can make in the next 3-5 years. Financials slide example .

Funding slide

Ask for the money you need and explain what you'll do with it. Funding slide example .

Investment Highlights Recap slide

Restate the highlights of your business and investment opportunity as a closer. Investment Highlights Recap slide example .

Contact slide

Provide contact details for your primary investor contact. Usually the founder/CEO. Contact slide example

Appendix slide

Optional. Include a few slides with positive press mentions, happy customer quotes, a summary of your technology stack, your detailed financial model, executive and advisor bios, etc.

How should you use slide titles?

I like to use standard slide titles as slide context labels with a descriptive subtitle in a larger font. Let your sub-title be the key takeaway for the slide. Add an image or chart with a few short bullets. Nobody wants to read long, boring slides that try to communicate too much. Embrace the KISS principle and think of each slide as a newspaper article. Your slide title is the headline, your sub-title expands on the headline, and your image and bullets provide the details. Your story builds slide by slide until you reach your final slide — the ask!

How much content do you need per slide?

You might want two versions of your pitch deck. The read me version, and the listen to me version. Most investors will want to see your pitch deck before they agree to meet you. So your read-me version needs more detail so it can stand alone.

Your listen-to-me version is the one to use when you present in person to an audience. You need fewer details on your listen-to-me slides because you replace them with speaking points. You want your audience to spend more time listening to you and less time reading your slides.

Start with your read-me version and then edit out the details to create your listen-to-me version.

Apple founder, Steve Jobs, was the Zen master of the listen-to-me pitch. You can find some great examples of other founders giving their listen-to-me pitches on popular incubator websites.

Pro Tip: Build an outline before you move to slides

You wouldn't build a house without a blueprint. For the same reason, you should create a pitch deck outline in Excel or Google Sheets before you start working on slides. Create two columns: one for the slide title and one for the slide content. This technique will force you to initially focus on the words you need to tell your story. It's also easier to scan your pitch deck slides in this format to make sure they work together to tell your story. Enhancing those words with images and other graphical elements comes later.

Slide recommendations

Now let's review what you should include on each slide of your pitch deck. We'll start with your cover slide.

Cover Slide — Pitch Deck Template

Your pitch deck's cover slide is crucial, like a website homepage. Don't just use a logo and a vague statement. Instead, present your main idea and grab your audience's attention within the first 10 seconds to keep them engaged for 20 minutes. Show investors why they need your product or service to pass the first test; otherwise, you might lose them.

Clearly state your product category and target customers, like: "Our store project management software helps luxury retail brands remodel stores on time and on budget."

Or, compare to a well-known category leader: "We're like Procore, but for luxury retail stores." This helps investors understand your business and sets you apart from competitors.

Add an image if it illustrates your product or supports your main idea without being distracting.

Back to slide list

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Investments Highlights Slide — Pitch Deck Template

Begin by summarizing your business highlights to capture investors' attention. Don't make them wait to understand your investment thesis; present it upfront and emphasize growth potential while addressing market, product, team, and execution risks.

Take 30 seconds on this slide to assure your audience that you'll answer their questions soon. Some investors may ask questions early on, so use this slide to show that you'll address their concerns promptly.

If possible, include traction on this slide, as it excites investors and validates your product and market opportunity. Traction demonstrates that your minimum viable product (MVP) is effective and you've achieved some product-market fit (PMF). Investing in a startup scaling from initial PMF is less risky than investing in a pre-MVP startup still developing an idea.

Team Slide — Pitch Deck Template

Your Team slide is another critical slide that often gets insufficient attention. It speaks to execution risk. Investors want to see experience and expertise in as many of the following areas as possible.

• Similar Startups : E.g., Founders or early/key employees in a similar startup. Bonus points for a startup that became a market leader or achieved a successful exit.
• Similar Technology : E.g., Built a similar product for another company or startup.
• Similar Markets : E.g., Successfully marketed and sold products into the company's current target market.

Your team must include a business leader who owns and drives the company and product visions. And it must include a technology leader who owns and drives product delivery. Investors also like to see brand-name startups on a team member's resume. And they also like to see team members who have worked together before, ideally for another startup, especially if that startup was successful.

Include every member of your extended team on your team slide. Your extended team includes founders, key employees, advisors, and any existing investors. You only need to list current titles and current and former companies on the Team slide. You can provide detailed bios in your appendix.

Creating an advisory board is a simple way to add industry expertise to your "team." For example, being able to say, "We have the CMO of the largest real estate brokerage in the world on our advisory board," boosts your credibility if you're focusing on a real estate opportunity. Advisors can also help you refine your business and product vision and connect you to others who can do the same. You can also use advisors to add technology and startup experience and expertise to your team.

Problem Slide — Pitch Deck Template

Explain the problem you solve. Or the unmet need you address. And who you're helping. Use simple terms that any investor can understand the overarching business issue and the underlying problem drivers. Identify the people who are dealing with this problem. These are your target customers and users. Define your ideal customer (verticals, geographies, revenue range, employee count range) and target personas (departments, roles, titles).

How painful is the problem you solve? Is it a must-solve problem or a nice-to-solve problem? Is it the number one problem for your customers and users? Or a minor irritation? How do your customers and users solve this problem today? Manually? Or with some older generation technology? What are the issues with these current solutions that create the opportunity for a new solution like yours?

Is your problem obvious? If not, what proof do you have that it exists?

Note that your Problem slide is the setup for your Solution and Competition slides. Match each limitation of existing solutions on your Problem slide to a benefit — with supporting features — on your Solution slide. Similarly, the feature-benefits listed on your Solution slide provide the basis for head-to-head comparisons with your competitors on your Competition slide.

Solution Slide — Pitch Deck Template

In your Problem slide, you should have explained how your customers and users solved a painful problem before you came along. And you should have discussed their issues with those current solutions.

Now it's time to describe your solution as a new alternative. Again, use simple language. First, what is it? Provide some high-level context for your audience. Is it an app? A website? A device?

Next, what does it do? And what are the significant features and benefits for your customers and users? Again, derive each benefit from a feature that solves a problem you introduced in your Problem slide.

If current solutions are slow, expensive, and difficult to use, what is your solution? Faster? Less expensive? Easier to use? Once presented, your answers beg the follow-up questions: By how much? How much faster? How much cheaper? How much easier to use? Enough for your target customers and users to care? Enough to make them switch to your solution?

Think about a product or service that you recently switched to and ask yourself why you changed.

Features versus benefits versus value : Try to be consistent in your description of features versus user benefits and business value. Product features provide user benefits. User benefits deliver business value. For example:

• Product Feature — Online payment processing.
• User Benefits — No more checks 'lost in the mail.' No more trips to the bank to deposit paper checks.
• Business Value — Better cash flows. Reduced working capital requirements.

Avoid listing product features in a vacuum. Always link product features to user benefits and business value.

Product Slide — Pitch Deck Template

In your Solution slide, you described the what and why of your product. What is it? What does it do? And why will your customers and users care enough to stop using current solutions and switch to yours? Now you need to make your product very tangible to investors by explaining how it works. This is where you transition from what and why to how .

Keep it simple and show how your product works in three easy steps. Show your product user experience for each customer and user identified in your Problem slide. You don't need to do a demo here. Screenshots or video are sufficient — and benefit from never crashing in front of investors. They also work great for investors who are skimming through your deck while standing in line at Starbucks. If you link to a demo video, make sure you generate captions for your video so people can watch it without the sound.

Your Product slide is also a great place to highlight any technology patents you might own or have in the works. If your patents prevent competitors from copying critical aspects of your solution, consider adding a dedicated Technology slide. Think about Overture's patent on pay-per-click advertising as an example of a strong patent that provided a significant competitive advantage. Briefly describe your patents and explain where they fit into your solution. For example, are the patents core to your product or peripheral? Remember also to mention your patents' filing status.

Competition Slide — Pitch Deck Template

The Competition slide is critical for investors. And yet, many startups do a poor job with it and are unable to differentiate their product. Remember that investors want minimal product risk. It's easy to identify a large, growing market. It's much harder to build a differentiated product that will convince customers and users to switch solutions.

Never say you have no competitors. You'll lose credibility fast. A market with no competitors suggests that your market doesn't exist or is too small to pursue. You must identify your competitors. And you must provide at least one or two sustainable competitive advantages.

Bear in mind that you'll have both direct and indirect competitors. Be sure to identify both. Google, for example, competes directly with Facebook and other providers of online advertising. They also compete indirectly with TV, radio, print, and other providers of offline advertising.

If you are pioneering new technology, your only competition might be the old manual way of doing things. For example, before Uber, we had to call a cab company for our 5 am ride to the airport.

More typically, you'll have at least three types of competitor: A manual process; Legacy software; or other new startups like yours. You need to position yourself against each category of competitor that applies to your startup.

You have two options for the layout of your Competition slide. The first is the classic 'Gartner Magic Quadrant' 2x2 competitive landscape chart. Here you identify the two most important points of differentiation between you and your competitors and construct your graph accordingly. In the example below, Gleamr is more convenient and less expensive than other options.

A second option is the competitive matrix/grid. This is the classic 'We have it; they don't' grid. With this option, list important solution features and benefits down the left side of your table. Then list yourself and your competitors across the top. Note that "important" is what your target customers consider valuable, not you. With five features/benefits plus yourself and three major competitors, you would end up with a 5x4 grid. Your solution should be the only one that checks the box for all five features/benefits that drive your target customers' purchase decisions.

Business Model Slide — Pitch Deck Template

Now it's time to explain how you make money. Keep it simple. Do focus on the primary revenue model you'll use to monetize your customers. Don't provide a laundry list of potential revenue streams that may never materialize.

Investors prefer active revenue streams (products or services) to passive streams (advertising or affiliate fees). The exception to this rule is when the passive revenue is attached to a very sticky product like Google or Facebook.

Investors also prefer recurring revenue streams, like monthly or annual subscriptions. They know that keeping existing customers is much less expensive than acquiring new customers.

Provide proof that your target customers are willing to pay your price. A growing base of paying customers would be definitive proof. But survey results or a quote from a prospect is better than nothing if you have not yet launched.

Your Business Model slide sets up your Market Opportunity slide, where you show how much money you can make if you dominate your market. Your business model drives the bottom-up version of your Market Opportunity slide.

Market Opportunity Slide — Pitch Deck Template

Your market is the collection of potential customers for your product or service. Some investors like to see both a top-down and bottom-up analysis. The bottom-up analysis is more credible. If you only pick one, choose bottom-up.

• Total Addressable Market (TAM) — All the people who could buy your product or service. E.g., All auto detail customers in the US.
• Serviceable Addressable Market (SAM) — The subset of your TAM who are likely to buy your current product. E.g., All mobile auto detail customers in the US.
• Serviceable Obtainable Market (SOM) — The subset of your SAM that you can reasonably obtain in the next 3-5 years. This is your realistic market share. E.g., 10-20% of all mobile auto detail customers in the US.

Reference any external forces — such as new technologies or legislation — that could accelerate your market's growth or extend its life. This helps investors answer the 'Why now?' question.

A bottom-up analysis uses simple math to size your market opportunity. For example, how many people could buy your product each year? And how much would they pay?

Annual market opportunity = Annual customer count x average sale value

Most investors will do this math themselves. They'll ask you how much your first few customers paid you and then ask you how many more similar customers exist that you can readily sell to.

This analysis lays out your two underlying assumptions for investors. First, the number of customers and transactions. Second, the average price paid per customer per transaction per year for your product. You hope that investors will agree that your assumptions are reasonable. Regardless, you gain credibility by using explicit assumptions. I recommend using big round numbers that are easier to process and remember.

Traction Slide — Pitch Deck Template

This slide can really help you. Traction speaks volumes. It addresses all four risk factors investors consider when evaluating your pitch: Market risk, Product risk, Team risk, and Execution risk.

If customers are buying, there must be a market for your product. Your product must be competitive. And you must have at least some marketing and sales expertise. Once you show traction, the only questions remaining are: One, can you replicate your initial success at scale? And two, can you keep your product competitive as you grow?

The conversation changes with traction. You switch from asking investors to fund an idea to funding growth. Funding ideas comes with a lot of market and product risk. Funding growth puts those risks behind you and your investors, and the focus becomes execution risk.

Measure and report traction using acquisition, retention, and expansion metrics. Use them to manage your business and measure success. These metrics include your average customer acquisition cost (CAC), the average lifetime value of your customer (LTV), your total number of paying customers, monthly active users (MAUs), your monthly recurring revenue (MRR), your average revenue per user (ARPU), your monthly churn rate, your net revenue retention (NRR), and so on.

When using key metrics to illustrate traction, don't stop with point-in-time snapshots. Trends and comparisons tell a bigger story. An attractive scenario for investors, for example, might be customers and revenue doubling monthly, shorter sales cycles, bigger deals, expanding up-sell revenue per customer, and declining customer acquisition costs.

If you haven't yet launched your product, then you have no traction to discuss. In that case, use this slide to identify significant milestones for product, hiring, and funding. Even if you don't have traction, you should still list your traction metrics. It tells investors you understand the mechanics of your business and the levers you'll need to pull to make it successful. When discussing revenue growth, I recommend you also call out your revenue drivers. More on this on the Financials slide.

Growth Strategy Slide — Pitch Deck Template

This slide addresses execution risk. Some people call it the Go-to-Market slide. Use it to convince investors that you can transform a competitive product for an attractive market into a substantial, sustainable business. Discuss your execution plan for each of these three critical startup activities:

• Customer Acquisition — How will Sales and Marketing create awareness, generate demand, and close new customers for your product?
• Customer Retention — How will Customer Service keep customers happy, so you don't lose them to competitors?
• Product Innovation — How will Product Development enhance and extend your solutions to maintain your competitive advantage?

You need to share three key metrics with investors to show you have a viable business that can scale. You need to get empirical data for these three numbers as soon as possible.

• Customer Acquisition Costs (CAC) — What's your fully loaded cost to acquire a customer? E.g., $100. CAC should include all your sales and marketing expenses.
• Lifetime Value of Customer (LTV) — How much will a customer pay you before you lose them? E.g., $100/mo x 48 months = $4,800. Some calculations assume five years for all new customers. Remember to factor in a churn rate assumption.
• Payback Period — How long does it take for a customer to cover their acquisition cost? E.g., $100/$100/mo = 1 month using the example above.

Generating an LTV that is 3-5x your CAC is a fundamental prerequisite for a profitable business.

The easiest way to calculate CAC and LTV is to do it period by period. For example, add up all your sales and marketing costs for a month or quarter. That's your CAC. Then add up your new customer revenue for the same period and calculate your LTV.

Product Roadmap Slide — Pitch Deck Template

This slide expands on your plans to enhance and expand your product in order to maintain and extend your competitive advantages and grow your business in new directions. Common product milestones include major new features, new modules (e.g., HubSpot adding Sales and Customer Support modules to their Marketing platform), new integrations, and new certifications (e.g., SOC 2 or HIPAA compliance).

Financials Slide — Pitch Deck Template

Your Financials slide presents your best-guess projection of revenue and expenses for the next three years. The numbers themselves aren't that important. Just make sure they are not so small that they are uninteresting to investors. And not so large that they are unbelievable. Remember, the T2D3 rule of thumb mentioned earlier represents an attractive revenue curve.

I recommend that you share the summary or highlights version of this slide in the deck you share online. Keep the detailed version for in-person presentations or provide on request to investors that have read your deck and want more detail on the numbers.

Get your numbers into the right ballpark and highlight your key assumptions. These assumptions include your revenue drivers plus operating expenses for marketing, sales, product development, and customer service. Investors can then decide for themselves if they think your assumptions are reasonable.

Include cumulative EBIT (Earnings Before Interest and Tax). This lets investors see how much money you'll burn before you become profitable. I also suggest you include percentages alongside your numbers. This saves investors from doing math in their heads for things like margins and various operating expenses as a percent of revenue. Most investors have a good idea, based on experience, of what percentage of revenue you should spend on each operation.

Funding Slide — Pitch Deck Template

Finally, we come to the ask slide. By now, you should have identified a large, growing market, described (or launched) a competitive product, and introduced a team that can get the job done. In other words, you should have convinced your audience that you can deliver a high return on investment with low market, product, and execution risk.

Now it's time to ask for the money. Tie your ask back to the financial model on your Financials slide. In my example below, Gleamr asks for the $2M they need to execute Year 1 of their business plan. The plan identifies what traction (users, customers, and revenue) the investor should expect. And how much of their money Gleamr will spend on Sales, Marketing, Customer Support, and Product.

Investment Highlights Recap Slide — Pitch Deck Template

Leave a recap of your Investment Highlights slide up while you answer questions. It lets you refer back to each of your investor highlights and end on a high note.

That completes our discussion of what to include in your pitch deck. But before I finish, let's take a moment to talk about elevator pitches.

Contact Slide — Pitch Deck Template

Make sure investors know who to contact with follow-up questions.

Thanks for reading. I hope you found this pitch deck template helpful. If you're interested in my help with your pitch deck, check out my pitch deck coaching services .

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33 Legendary Startup Pitch Decks and What You Can Learn From Them [+10 Free Templates]

A startup pitch deck is a brief presentation that provides investors with an overview of your new business and/or startup idea through presentation slides.

It usually focuses on showcasing your product, sharing your business model, giving a look into your monetization strategy, and introducing your team.

A startup pitch deck is an essential fundraising tool for successful startups, whether you’re looking to raise funding from $50,000, $500,000, or $50 million. However, an investor pitch deck is just one of the best pitch decks and examples we will share below.

Despite the brevity of the successful startup pitch decks, which usually run for 10 slides or less, creating a pitch deck that wins investment is not an easy task.

What Does a Successful Startup Pitch Deck Cover?

A great pitch deck covers key points through visuals and bullet points and usually has a competition slide, a problem slide, and a solution slide to explain your offering and the market.

Additionally, a business model slide and a team slide (if your business is developed enough to present these) can turn a good deck into a great startup pitch deck.

Don’t forget, a simple pitch deck is a good pitch deck—and you’re about to learn how to nail it.

In This Legendary Startup Pitch Deck Article You Will Find:

• Examples of 33 successful pitch decks
• Takeaways that you can apply when creating your own startup pitch deck
• Editable templates of 10 pitch decks that you can use for free

Looking for a winning pitch deck template ASAP to present in front of potential investors?   Try our free template created in collaboration with HighSpark – an agency that has helped more than 500 startups raise cumulatively over $80 million in funding. 

Here is the list of 33 of the best startup pitch deck examples that we will go through:

• ZenPayRoll (Now Gusto)
• Wealthsimple
• AppVirality
• Shape Integrated Software
• Ooomf (now Crew)
• Sequoia Capital

These startup pitch deck examples were created by top brands in tech. At the time, they were all small startups (seed stage companies) looking to raise money or venture capital through potential investors and grow their businesses. Sound familiar?!

We hope that their business idea and investor pitch decks will inspire you (and of course, potential investors).

If you are more of a visual learner than a reader type, you can watch a video summary of the first 10 startup pitch deck examples mentioned in this blog post:

Alternatively, if you’re ready to create your own pitch deck, we’ve added some startup pitch deck examples and pitch deck templates to the bottom of this article. You can go straight to them by clicking here . Or get access to Piktochart’s online design tool by signing up for a free account and choosing a presentation template to get started easily.

From behemoths like Facebook and YouTube to superstars like Buffer, together these startups have raised millions of dollars and are now worth billions!

It’s time to see how they did it.

33 Legendary Startup Pitch Deck Examples

1. facebook pitch deck.

Here’s a fun fact: Peter Thiel, the billionaire venture capitalist, and entrepreneur, was the first outside investor in Facebook back in 2004. That’s when Mark Zuckerberg first set out to turn his dorm room project into a lasting business. Zuckerberg received $500,000 from Peter Thiel.

Facebook’s pitch deck was more of a media kit  of sorts. It was containing the company’s value proposition, key metrics, and marketing services that were used to sell ads to potential clients.

Favorite takeaway : The focus of the startup pitch deck was based on solid numbers such as user engagement, traffic, and growth trajectory.

2. Airbnb pitch deck

Airbnb is a platform that allows people to list, find, and rent lodging.

This company is one of the greatest startup success stories of our time.

The now famous Airbnb pitch deck has become one of the best pitch decks for inspiring entrepreneurs around the world.

Favorite takeaway: The intro. It’s all about hooking your audience. You need to describe your business using as few words as possible. Imagine telling a 5-year-old what your business is about. If you can’t do that, it’s time to put some time into nailing it down.

3. Buffer pitch deck

Buffer is a social media scheduling platform that helps you schedule content for Facebook, Twitter, LinkedIn, and Pinterest.

The almighty startup pitch deck that helped Buffer to raise half a million dollars gained popularity by becoming one of the first pitch decks openly shared online. The founder decided to put it up to help other startups to raise funds.

Favorite takeaway: Similar to Facebook, the deck was based on solid numbers from Buffer’s users (e.g., 800 users, $150,000 annual revenue run rate, etc.)

4. Square pitch deck

Square is a company that allows merchants to accept mobile credit card payments via a dongle.

Favorite takeaway : Social proof! It doesn’t hurt to promote the management team if they’ve been with Twitter, Google, LinkedIn, PayPal, and more. It shows that your management team’s experience is an armor to the company. This detailed startup pitch deck outlines Square’s business model and a simple financial model that portrays its annual revenue and five-year growth rate.

5. LinkedIn pitch deck

Founded in 2002, LinkedIn is the top business-oriented social networking platform.

The company’s pitch talks a great deal about company values, the power of networking, and how it’s different from other social networks out there.

Favorite takeaway : The deck also provides an extensive analogy to showcase to investors what LinkedIn is. For example, it talks about “Web 1.0” vs. “Web 2.0”: Alta Vista was “Search 1.0”, and Google was “Search 2.0”. The deck talks about how LinkedIn is “Networking for Businesses 2.0”.

6. Mint pitch deck

Mint is a personal financial services tool that helps people track their spending and find ways to save money.

This startup pitch deck example was used in a competition and was never used for raising money, but it’s still a powerful deck that startups can learn from.

Favorite takeaway : This simple deck provides a clear value proposition to customers and investors. The creators of this deck also understood that one of the key concerns of an investor is the exit mechanism of his or her investments. I love how the deck highlights a number of exit strategy options.

7. MapMe pitch deck

MapMe allows users to create universally accessible (i.e., on smartphones, tablets, and computers) maps of anywhere they want with no coding required.

This startup deck was used to raise $1 million in seed funding.

Social proof almost always works. The deck showed that the startup had over 20,000 unique visitors, 18,000 monthly alerts, and12 minutes average sessions on the site.

Favorite takeaway : The pitch deck has fewer than 13 slides but provides investors with knowledge of the traction the site got going viral on social media and its go-to-market strategy.

8. LaunchRock pitch deck

LaunchRock allows users to create landing pages and quickly get their startups known through social media, even before the launch of their full site.

Favorite takeaway : As a more creatively designed pitch deck example, this pitch deck had only 15 slides but showed how the product works and the different ways it can be used. They also utilize an analogy similar to what LinkedIn had in their decks.

9. Mixpanel pitch deck

Mixpanel is an advanced analytics platform for mobile and the web. They not only measure page views but also analyze the actions people take. This is the series-B startup pitch deck for Mixpanel that helped them raise over $65 million.

Favorite takeaway : This pitch deck example started off with a problem: people guessing their analytics. It followed up by providing its solution to that problem and, ultimately, its competitive advantage. One of the best pitch decks, this is a great example of showing the problem and solution.

10. Moz pitch deck

Moz started out as an SEO company but has pivoted to support marketers across all inbound marketing strategies.

This is the series-B startup pitch deck for Moz which they used to raise over $18 million. If you’re an established startup, this is a great example of an investor pitch deck, and you can follow this guide. The pitch deck is packed with information about the company since it was founded five years prior to this pitch.

Favorite takeaway : Because the company had already been in operation for five years, they were able to present an accurate estimated revenue, revenue run rate, average customer lifetime value, cost of paid acquisition, etc.

11. Buzzfeed pitch deck

We all have a love-and-hate relationship with Buzzfeed, don’t we? I’m sure you’ve stumbled on their pages or watched their videos before. As of today, BuzzFeed has managed to raise over $240 million in investor capital (another great example of an investor pitch deck).

Favorite takeaway : SOCIAL PROOF! It doesn’t hurt to start a pitch deck with big numbers the company has, like the millions of users visiting the website on a monthly basis and quotations from large organizations such as CNN.

12. YouTube pitch deck

YouTube was acquired by Google in 2006 for $1.6 billion. Like Facebook, this company doesn’t require any introduction. Unfortunately, this is not the original deck. This is YouTube’s pitch deck to Sequoia Capital (one of the most established VC investors who’s often regarded as one of the industry’s best), which was released through a legal proceeding.

Favorite takeaway : The company wanted to be the primary outlet for video content, and it succeeded in doing just that. It goes to show that if you know what your product can do, are able to show its potential, and build on the momentum gained through early investments to create that, then you can achieve its potential. If you’re aiming to build an investor pitch deck to land a VC like Sequoia Capital, this presentation slide deck is a great template for you!

13. Manpacks pitch deck

Manpacks is a platform that delivers men’s essentials such as underwear, razors, grooming, and other products.

The company raised $500,000 with this pitch deck.

Favorite takeaway : This deck stands out! They clearly understand who they are, and they stayed that way throughout the entire presentation. The startup pitch deck is filled with a fun tone that helps explain the product well.

14. Foursquare pitch deck

Foursquare is a mobile platform that helps you find the best places to go in your area.

Favorite takeaway : This pitch deck does a great job using screenshots of social proof that the app already has from its users sharing tweets of them being the ‘mayor’ of a particular area.

15. Flowtab pitch deck

Flowtab was an app that allowed people to order drinks quickly at a crowded bar. Despite shutting down, the founders still made an effort to help other startups.

Favorite takeaway : Simplicity. This pitch deck example does well explaining critical information like the problem, the solution, their business model, and traction. You can’t really go wrong with this pitch deck.

16. Dwolla pitch deck

Dwolla is a payment solution that allows users to send, receive, and request funds from other users. This 18-slide startup pitch deck landed the company $16.5 million.

Favorite takeaway : Most startups are founded because of a problem they faced, but not many people tell their story well through their pitch decks. In their slide deck, Dwolla shared a great story of how the founder paid $50,000 a year in credit card fees and then created a solution for never doing it again.

17. ZenPayRoll  (Now Gusto) pitch deck

Gusto (previously ZenPayroll) is a cloud-based solution tool for small businesses to pay employees.

The company raised $6 million with this pitch deck.

Favorite takeaway : This isn’t just a startup pitch deck. It is a template that you can use and replicate easily by filling in the blanks.

18. Bliss pitch deck

Bliss provides metrics for coders and allows them to collaborate easily.

The company raised over $400,000 using Angel List.

Favorite takeaway : The pitch deck was well composed with a clear understanding of the product and the investors they were pitching to. This is one of the best pitch decks to use if you know your target market.

19. Adpushup pitch deck

Adpushup allows companies to maximize ad revenues through advanced A/B testing. They raised more than $632,000 in investments.

Favorite takeaway : This slide deck proves that going back to the basics works. This pitch deck has basic principles like a great introduction, an outline of problems, potential solutions, market opportunities, products, case studies, milestones, traction, and a future plan.

20. Wealthsimple pitch deck

Wealthsimple is Canada’s first online investment manager. They raised more than $2 million in seed funding with this slide deck.

Favorite takeaway : The startup pitch deck is sweet and short but effective. Our favorite part is the transformation of the industry, which is laid out in a table format.

21. AppVirality pitch deck

AppVirality allows app developers to grow their platforms using growth method techniques proven by other startups.

Favorite takeaway : Our favorite takeaway is how the flow of the pitch deck goes through the problem, the proven solution, and how it works within their app to their target market in multiple slides.

22. Shape Integrated Software pitch deck

Shape Integrated Software is budget management software that helps PPC analysts manage various budgets across different channels.

Favorite takeaway : When you have the traction to back your startup, use it. Shape clearly took advantage of it and presented it clearly in their pitch deck.

23. Podozi pitch deck

Podozi is an online e-commerce platform based in Nigeria.

Favorite takeaway : Most startup pitch decks work well when they’re short and sweet, in multiple slides, like Podozi’s. The best takeaway is the working partnership with large brands that this platform already has.

24. Fittr pitch deck

Fittr is a platform that designs custom workouts tailored to equipment, access, time management, and goals.

Favorite takeaway : As a user of this platform, we love the investment goals and the purpose of what the company is planning to use it for.

25. Swipes pitch deck

Swipes is a task manager app to help its users increase their productivity.

Favorite takeaway : One of their pages used social proof of quotations from The Next Web and Lifehacker. You can’t go wrong with that.

26. Canvas pitch deck

Canvas replaces paper-based processes with affordable and easy-to-use mobile apps and forms. They raised $9 million with these decks.

Favorite takeaway :  Instead of saying what they do, the second slide in their pitch deck shows how their startup helps businesses. No words are needed.

27. Ooomf  (now Crew) pitch deck

Crew (formerly Ooomf & then PickCrew) is a freelancer marketplace that connects mobile and web developers with projects or work. This deck was used to raise over $2 million dollars.

Favorite takeaway : Well-designed with an easy-to-understand flow.

28. Cubeit pitch deck

Cubeit is a mobile application that allows users to aggregate content from anywhere. Cubeit used this 13-slide deck to raise seed funding before they even had a finished product.

Favorite takeaway : A strong introduction will get investors to pay attention. Their deck starts out with a clear message, which was that “owning more devices doesn’t make your life easier”. I can’t help but pay attention to how this company will help.

29.  Castle pitch deck

Castle was a startup that let rental owners put their properties on autopilot. This was the deck Castle used to raise $270,000 for their startup.

Favorite takeaway : Great design and easy to digest.

30.  Sequoia Capital pitch deck

Sequoia Capital is one of the leading investment firms in Silicon Valley. This deck is a template they recommend following.

Favorite takeaway : It’s like having the keys to the kingdom. You don’t have to guess what this investment giant is looking for. They tell you straight away.

31. Uber pitch deck

When Uber hit the scene, they fundamentally reimagined urban transportation. Their pitch deck tells this audacious story perfectly. Simple yet impactful, it illustrates the problem of expensive taxis and car services, then introduces Uber as the affordable, tech-driven solution.

They use stark data points to highlight the financial opportunity, a vital touch for potential investors.

As you create your pitch, remember Uber’s two key strengths: painting a clear problem-solution scenario and using compelling data to underscore their market potential. This strategy not only shows understanding of their market but also communicates their transformative vision effectively.

Favorite takeaway : The deck is clean and minimalist. The flow is easy to follow, and you get a clear idea of what’s the problem they’re trying to solve, and how they solve it.

32. WeWork pitch deck

WeWork’s pitch deck beautifully encapsulates its community-driven approach to shared workspaces.

They use visually appealing slides that mirror their innovative, modern brand. Their pitch deck deftly articulates the benefits of shared workspaces in today’s economy, setting the stage for their unique value proposition.

Favorite takeaway : what we do, who we do it for, why we do it; the deck walks you through their company vision with smart visuals and copy. We loved how they generated urgency by highlighting how co-working spaces were a fast-growing trend and investors could miss out on a profitable investment if they didn’t act quickly.

33. MatterMark pitch deck

MatterMark’s pitch deck is a testament to the power of storytelling. utilizing clean visuals to aid comprehension and coupled with succinct copy to keep the narrative engaging. The 30-slide deck earned the platform $6.5 million in seed A funding.

Favorite takeaway : Strong visual storytelling through the use of charts and graphs. In just a few moments, you can see where the majority of their revenue comes from compared to their other revenue streams.

Summary of Pitch Deck Template Takeaways

To sum up, a strong startup pitch deck not only serves to reinforce your brand to the target audience or investors, but shows your business plan and unique offering through the slides presented; using a problem slide, a solution slide, and a traction slide including concise bullet points. 

The best startup pitch deck also shows off your company’s personality, through the inclusion of a team slide or similar in the next few slides, to be presented after your business plan is clearly outlined.

As your company grows, you’ll probably start thinking about the next stage of growth. You can use these successful pitch decks can as the foundation to make an investor deck for your next round of financing.

Look at the takeaways from these startup pitch decks as a guide to help you in your quest to raise funds and venture capital for your own startup for an investment round.

Here are some of the key takeaways from our pitch deck examples:

• Pitch decks don’t have to be formal or beautiful.
• A great pitch deck will provide an impactful intro or slogan.
• Keep your deck short (less than 20 pages).
• Use analogies to back up the points that you’re making.

After going through so many startup pitch deck examples, we recommend that to make your pitch presentation stand out you should:

• Start with a strong intro/vision.
• Show problems and offer solutions.
• Identify market opportunities.
• Showcase products/services clearly.
• Digest your business model
• Highlight financials
• Add social proof/case studies.
• Differentiate from competition.
• Show an experienced management team.

Designing a strong pitch deck could turn your business idea into a reality after convincing investors to provide support financial support to your project.

If you’re looking for additional information, DocSend shared lessons  they got learning from 200 startups who raised $360 million from their first pitch deck.

10 Pitch Deck Templates for You to Try

The following pitch decks are free templates available in Piktochart that you can use. This makes it easy to work on your slides without having to worry about design. We took care of that for you.

If you don’t have an account yet, just sign up for a free Piktochart account here and then click on one of the templates below.

To learn how the online pitch deck creator works, watch this on-demand demo .

1. Investment Pitch Deck Template With HighSpark

2. Finance Pitch Deck Template

3. Business Pitch Deck Template

4. Startup Pitch Deck Examples

5. Tech Pitch Deck Examples

6. Business Keynote Template 

7. Product Pitch Deck Template

8. Product Pitch Deck Template

9. App Product Presentation Template

10. Product Website Pitch Deck Template

Other Posts

7 Best Practices to a Standout Research Presentation

7 Sales Presentation Examples for Successful Pitches

How to Make a Presentation (Guide With Tips & Templates)

• Go to our main website ⟶

Writing a Business Plan

Team sequoia.

When Brian, Joe and Nate founded Airbnb, they had an air mattress, entrepreneurial passion, and a vision for reinventing travel and hospitality, but no clear idea how to approach VCs or how to craft a pitch deck.

They came across Sequoia’s guide for how to write a business plan and the rest is history . They made a great deck.

But it wasn’t really the slides we liked—it was their ideas, the clarity of their thinking, and the scope of their ambition. We love partnering with founders hell-bent on bringing an idea to life that conventional wisdom deems impossible. And we love to partner early— when an idea is newly formed and has the maximal room to grow.

You can find our guide to pitching below (with a few refinements from years of use).

Company purpose Start here: define your company in a single declarative sentence. This is harder than it looks. It’s easy to get caught up listing features instead of communicating your mission.

Problem Describe the pain of your customer. How is this addressed today and what are the shortcomings to current solutions.

Solution Explain your eureka moment. Why is your value prop unique and compelling? Why will it endure? And where does it go from here?

Why now? The best companies almost always have a clear why now? Nature hates a vacuum—so why hasn’t your solution been built before now?

Market potential Identify your customer and your market. Some of the best companies invent their own markets.

Competition / alternatives Who are your direct and indirect competitors. Show that you have a plan to win.

Business model How do you intend to thrive?

Team Tell the story of your founders and key team members.

Financials If you have any, please include.

Vision If all goes well, what will you have built in five years?

Business Pitch Deck

Used 4,908 times

Create a stellar business pitch deck using our template to raise funds, make a deal or find a new partnership.

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Business pitch deck

Prepared by:

Prepared for:

​ [Sender.Company] [Sender.Email] ​

​ [Client.Company] [Client.Email] ​

Table of Contents

Problem Business Idea Why Now Audience Competitors

Business Strategy Business Plan Funding Requirements Team Contacts ​

Highlight the problem your business or product aims to solve and who it affects.

Add studies that prove your problem's relevancy.

Support it with customer research or insights.

Customer research or insights.

Business idea

Clearly state your solution, what it does, for whom, and how it solves the problem.

Differentiator

Differentiator 1

Differentiator 2

Differentiator 3

Highlight its several core features or advantages.

Market growth

Demand growth

Show the market potential providing the latest stats on the market size, volume, or market trends.

Explain how the target customer’s behavior has changed and what drives the increased demand for your solution.

State if there’s an opportunity to reduce costs or resources associated with your target market.

Target audience

Target Market:

Target audience

Demographics:

Device Usage:

What are your target market segments?

What are their age and gender?

Where are you planning to pitch your solution?

What are your target customer behavioral traits?

What devices or software are they using?

Describe your target market and customer segments stating the most important criteria that will help you pitch your product to the right audience.

Competitor 1

Competitor 2

Competitor 3

Competitive landscape

Online presence

Number of customers

List platforms

List features

List offerings

Business strategy

Revenue Model: Explain how you plan to monetize your business

Market size:

Avg. customer:

Projected revenue at 1m users:

Business plan

Milestone 1

Milestone 2

Milestone 3

Milestone 4

Action steps:

State your intermediate goals, e.g. launch MVP or gain first customers

List key operational, marketing, or development activities

State approximate timeframes

Funding requirements

Funding requirements

Clearly state your fundraising goal, the time frame, and your key business KPI that you plan to achieve.

Initial Investment:

​Customers:

Revenue Target (add time frame):

Team & Bakers

Show investors your team and your network who else may support or consult you.

List of Bakers:

Name Surname

Add a short summary of the professional expertise.

Position, and Company Name.

End your pitch deck with a closing thought and provide your contact information and links to website or business profiles

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Email] [Sender.Company] ​

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Your rating will help others.

Thanks for your rate!

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Blog Graphic Design 15 Business Pitch Deck Templates to Win New Clients and Investors

15 Business Pitch Deck Templates to Win New Clients and Investors

Written by: Sara McGuire Nov 29, 2023

Need funding for your business? Want to explain ideas to potential clients? Looking to seal the deal with new partners?

You need to convince the right people to get behind your idea and creating an impactful pitch deck is a great way to impress your audience–quickly.

Not a designer? Use a pitch deck template to build a persuasive, engaging presentation that hits all the key elements of your business in a short time.

In this post, we’ll look at pitch deck templates that are sure to make an impression, including templates based on famous pitch decks by Airbnb and Uber.

Click to jump ahead:

• Business pitch deck templates
• Investor pitch deck templates
• Startup pitch deck templates
• Successful pitch deck examples
• Pitch deck design best practices
• Business pitch decks FAQ

1. Business pitch deck templates

A business pitch not only sets the tone for successful presentations but is also valuable beyond the scope of a boss or consultant.

They’re about drumming up new clients, making sales, pitching a partnership or trying to convince new vendors or suppliers to work with you.

In this section, we’re going to look at pitch decks that are not geared towards raising money from investors. That said, any of the templates in this post can be customized for your specific needs.

Client marketing pitch deck template

Marketing, branding or other creative agencies need a pitch deck that’s out of the box.

A subtle way to do that is to pick a creative design motif to use throughout your presentation . Your motif could be something like a recurring shape or a recurring object (like a leaf for growth).

For example, this business pitch deck template uses circles as the main design motif throughout the presentation.

Iconics pitch deck template

This marketing-focused pitch deck template keeps the focus where it should be–on results and numbers. There isn’t too much text, just hard proof.

Further Reading : Our blog post on how to write a business proposal , with templates

2. Investor pitch deck templates

Investor pitch decks are a critical document along with your presentation, they help an investor decide whether to keep considering your business for investment–or take a hard pass.

Make sure your content flows well and don’t fixate on your technology. During pitches, investors will also want to hear about the market, your operating principles, potential outcomes etc. You also need to tell a compelling story about your company.

In sum, a pitch deck needs to be just engaging enough for an investor to take the next step: due diligence , meaning reviewing factors such as your business model and management team.

Investor pitch deck PowerPoint template

This pitch deck format is so popular because it manages to explain Airbnb’s business plan in an incredibly straightforward and simple manner.

We’ve reimagined their famous investor pitch deck format in this template that can be customized and exported to PowerPoint:

Just so you know, all of our templates can be exported in PowerPoint format and presented using PowerPoint using Venngage for Business .

Investor pitch deck outline

Another investor pitch deck outline you can refer to is Guy Kawasaki’s 10-slide outline based on his 10/20/30 rule of PowerPoint .

Using this outline will force you to focus only on the most important concepts in your business plan.

It should also help keep investors and VCs engaged during your presentation. For one of the presentation examples in our list, we’ve reimagined Kawasaki’s outline in this clean, crystal clear template you can edit to make your own.

Red investor pitch deck template

This bold investor pitch deck template mixes big, bold fonts and gorgeous photos. It looks at three critical factors: a problem, a market opportunity and a solution.

Blue investor pitch deck template

This investor pitch deck on the other hand uses three different layouts to keep the audience engaged.

Other ways to add variety to your slide include swapping out the background image, or inverting the colors.

You could also use different types of charts–as long as the charts you choose effectively communicate your information.

Minimalist marketing pitch deck template

This simple pitch deck template includes a section on proposed marketing tactics. Since the design elements in this template are universal, it can be adapted for any industry.

Franchise pitch deck template

Here’s a pitch deck template that grabs your audience’s attention and sparks excitement about your business from the very first or second page.

Set the scene by identifying a problem and how your business plans to solve it. Keep it short –tell your story in one slide, like in the example below.

Pick your words carefully–they should be precise and compelling. Use visuals like photos, charts and icons to illustrate the problem and solution and appeal to your audience’s emotions.

For example, this business pitch deck template uses a call to action right off the bat to engage the audience.

Further Reading : Our growth strategy checklist will teach you how to plan your business goals

3. Startup pitch deck templates

A startup pitch deck outlines a business’s key elements, value proposition and growth potential to secure investment and partnerships.

Your pitch deck isn’t the place to go into the nitty-gritty of your business. That’s what due diligence is for–the “audit” of your business post-pitch. BetaKit has a great guide on how to prepare for due diligence.

That being said, if there’s a core process that you think will help sell your business, then you may want to summarize it in your pitch deck.

Startup pitch deck outline

Uber’s startup pitch deck has an outline well worth copying.

With sections such as key differentiators, operating principles, environmental benefits, market composition and future optimizations, you’ll be answering investor and VC questions upfront.

We’ve reimagined the Uber pitch deck format in a new sharp, modern template you can customize yourself.

Purple startup pitch deck template

Showing how your business works can help inspire confidence in your investors. Use a mini-infographic to visualize your process and remember to keep text brief. Take a look at the second and third slide in the business pitch deck template below.

Green startup pitch deck template

Not sure how to lay out your information in an organized way? Try thinking of your layout as two or more columns.

Look at how this business pitch deck template uses two-column and three-column layouts for organized, readable slides.

Yellow startup pitch deck template

Investors will be keen to know who’s on your team, if any of the founders have technical ability, how long you’ve known each other etc.

Photos of your team in your pitch deck will help investors understand your business better. Images appeal to your audience’s emotions and put faces to the numbers.

But pictures can take up a lot of real estate so use them as slide headers and slide backgrounds instead.

Take a look at how this business pitch deck incorporates photos of the team at work.

Further Reading : Learn how to create a business plan that will inspire confidence in potential investors

4. Successful business pitch examples

Analyzing successful pitch decks can offer valuable insights into crafting your own. With all of the tips I’ve given you so far, you probably already have ideas for your own pitch deck design. But in case you still need more inspiration, here are business pitch examples from some big-name companies.

Moz pitch deck

Once called SEOMoz, Moz has since grown to become one if the leading SEO tools. But back when they were still in the stages of needing funding, they used this deck to raise more than $18 million.

This pitch deck is a good example of how you can use fun visual slides to break up the monotony of text slides.

Check out the full business pitch here:

  SEOmoz Pitch Deck July 2011   from  Rand Fishkin

Foursquare pitch deck

This is the first business pitch deck that Foursquare showed to investors. They use a phone motif throughout their slides, which emphasizes the mobility of their product. This is a great example of how visual motifs can help drive home key ideas about your business.

Foursquare’s 1st Pitch Deck   from  Rami Al-Karmi

BuzzFeed pitch deck

BuzzFeed are a highly visual platform and their original pitch deck reflects that. Their presentation uses minimal text, relying instead on visuals to demonstrate their value. Remember the classic saying: show, don’t tell!

Do you think there are any other great business pitch examples worth mentioning? Comment below with your suggestions!

How to create a pitch deck for clients

Crafting a compelling pitch deck for clients can turn a meeting into a successful partnership. Follow these steps to create a pitch deck that showcases your value:

1. Know your audience

Before diving in, research your potential client. Understand their industry, challenges and goals. This will help you tailor your pitch to their specific needs.

2. Structure your narrative

Craft a clear narrative with a problem/solution or opportunity structure by:

• Highlighting a common pain point your client faces and present your product or service as the solution.
• Identifying an opportunity for growth in your client’s business and showcase how your expertise unlocks that potential.

3. Personalise your pitch deck

A generic one-size-fits-all pitch deck can be unconvincing. Here’s how to personalize it for each client and make it truly shine:

• Keep your presentation sweet and simple within 10-12 slides to make it easy for your audiences to digest.
• Use high-quality visuals, charts and icons to break up text and engage the audience.
• Back up your claims with statistics and data relevant to your client’s industry.

4. Clearly explain your marketing strategy

To explain your marketing strategy in a way that resonates, be sure to include:

• Overview : Briefly outline your main goals and objectives.
• Target audience : Describe who your marketing efforts will focus on.
• Channels and tactics : Explain the methods you’ll use to reach your audience.
• Content plan : Summarize the type of content you’ll create and share.
• Differentiation : Highlight what makes your strategy unique.
• Metrics : Share the key indicators you’ll use to track success.
• Budget and timeline : Provide an overview of resources and deadlines.
• Risk management : Address potential challenges and your plan to handle them.
• Conclusion : Recap your strategy and invite questions.

5. Refine and practice

Before your big pitch, run your slides by a colleague to help you spot anything confusing and practice your presentation to make sure you feel confident delivering it.

Business pitch deck design best practices

Creating an effective business pitch deck involves several key design practices to capture attention and convey information clearly. To help you navigate through this process, here are some best practices:

Start with a template slide layout and vary the design

A business pitch deck template can be a lifesaver if you’re new to designing presentations.

The slide layouts , font sizes and image suggestions are all there–all you have to do is insert your own text and customize the design elements like logos , photos,  fonts , icons and  colors .

Keep you pitch deck relatively short

Some experts argue your pitch deck should be as short as 10 slides , while others will recommend somewhere in the 15-20 slide range .

It’s generally considered best practice not to go over 20 slides;  most people probably won’t have the attention span for more.

Dedicate each slide to only one topic

Here’s the #1  presentation design tip  you need to know: don’t try to cram too much information into one slide!

If you were presented with a slide showing a wall of text, would you actually read the whole thing?

Even if you did, you might not get a chance to finish before the presenter moves on.

Pick one focused topic for each slide and stick with it.

For example, dedicate one slide to summarizing the problem your business is aiming to solve. Then, focus one slide on summarizing the solution your business offers.

Remember: you should only include your most compelling information in your pitch deck. You can go into more detail in your speech.

Visualize information using charts, icons and infographics

Want to avoid text? Use visuals to present information.

Visualize data using charts,  infographics  and pictograms  (“picture charts”). Keep the charts relatively simple. A complex chart will be hard for your audience to read and understand while you’re presenting.

Use charts to present key metrics like traction your business has gained, or your profit growth. You can use an infographic to visualize a process or to break down concepts. Our post on picking charts will help you decide what chart is best for what data.

Here’s a business pitch example that uses charts and diagrams to present metrics in an engaging way.

To create engaging diagrams for presentations, try out our diagram maker .

Use icons to reinforce points

Icons can be used as symbols or visual cues to guide your audience’s eyes towards specific points on your slides. That’s why it’s often effective to put an icon beside a header or beside a key metric.

When picking icons for your slides, make sure that the icons have a consistent style throughout the presentation. That means sticking to flat icons, or sticking to line art icons.

Take a look at the icons in this business pitch deck example. They all have the same line art style, which pairs well with the thin decorative header font.

Make bold design choices that show confidence in your pitch

To convince people to hire you, invest in your business or join you as a partner, they need to feel confident that your business will deliver.

A confident pitch deck design is one way to do this. For example, using punchy, concise phrasing using bold fonts will help make an impact on your audience. An intense color scheme will grab your audience’s attention and show you’re not shy about your pitch.

Take this business pitch deck template. It doesn’t mince words and the bold fonts and color scheme convey confidence.

Show your business’s personality in your design

Telling your business’s story means showing what makes your business original and likeable.

What is your brand’s voice? Are you reliable and traditional? Are you innovative and forward-thinking? Are you trustworthy and comforting?

Incorporate your business’s personality into your pitch deck designs. Pick fonts, colors and images that suit your brand’s voice. Think about your target audience: what is most likely to appeal to them?

For example, this pitch deck for a nonprofit that helps children incorporates comforting, childlike design elements like playful fonts and pastel colors.

Use consistent design elements

While this may seem like an obvious point, it’s surprising how often people overlook consistency in their design.

Your business pitch deck should look polished and professional. An important part of that is making sure your header fonts sizes and styles are consistent, the icons and images you use are the same style throughout, and the colors you use are cohesive.

Don’t overburden your slides with text

Look for ways to combine concise, punchy text with visuals. Make sure your text is no smaller than 30 point font.

If you find your slide getting too crowded, break the information up into several slides or look for a way to condense what you’re writing.

Download your pitch deck as a PDF

It’s considered good practice to send your pitch deck to investors before your actual meeting.

Rather than sending your pitch deck to them them via Google Docs or a file sharing services like WeTransfer , reduce the risk of them not opening your pitch deck by sending it to them as a PDF.

With Venngage, you can download your pitch deck in high quality PDF format, as well as in interactive PDF format.

Now you have the tools to create a business pitch deck that will make an impression on investors . It’s time to get started:

Business Pitch Deck FAQ

What is a business pitch deck.

A business pitch deck is a presentation that provides an overview of your business plan to your audience. Typically, you would present a pitch deck to potential investors, business partners, board members and potential clients.

What should be included in a pitch deck?

• A clearly defined problem your business will solve (this could also be your “mission”).
• A clearly defined solution your business will present.
• Metrics that validate your business (your business model and previous successes).
• Who your key team members are and their credentials.

How you tell your business’s unique story is up to you. In fact, while it’s good to look at other pitch decks to get a sense of the format and types of information to include. Our post on the best pitch decks is a good place to start.

That said, your pitch deck design should cater to your niche and target audience .

Identify your business’s unique value proposition and emphasize that in your pitch deck.

How long should a pitch deck be?

You should have no more than 10-20 slides in your business pitch deck. 

Each slide should be purposeful and targeted towards a specific goal in mind. Your investors will not be able to retain too much information in just one meeting. Make sure you strategically explain your business pitch without losing your audience because your focus is off. 

Your goal should be to prompt interest in your business pitch, not to over explain every aspect. You want to win that second meeting.

Having a limited amount of slides will force you to condense your information and concentrate on what is most important in your business pitch deck. 

Here is a general outline of how long your pitch deck should be:

Slide 1: Title to introduce your business.

Slide 2: The problem you are trying to remedy.

Slide 3: Value that you will provide to your customers.

Slide 4: The solution that your product will provide. Use a flow chart template to help. 

Slide 5: Business model where you are identifying your sources of revenue.

Slide 6: Management team that will be responsible for the business. 

Slide 7: Marketing Strategy that you will use to reach your customers.

Slide 8: Key Metrics and Projections for the next 3 years. 

Slide 9: Competition, describe your competitive landscape. 

Slide 10: How you plan on using your funds for your business.

You might also like: 

• 120+ Presentation Ideas, Topics & Example
• Presentation Design Guide: How to Summarize Information for Presentations
• 19 Consulting Proposal Templates to Close Deals

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Startup Pitch Decks: 30+ Best Examples & Templates

Eric Melillo

Updated: March 23, 2024

The Importance of a Great Startup Pitch

Key elements of a successful pitch deck:, analyzing seed stage pitch decks: moz, crew, and uber:, dissecting series a pitch decks: mixpanel, buzzfeed, and front, exploring series b pitch decks: mixpanel, buzzfeed, and moz, evaluating series c pitch decks: dropbox, buffer, and facebook, unveiling angel investor pitch decks: foursquare and contently, case study: the airbnb pitch deck, showcase of legendary startup pitch deck examples:, try these pitch deck templates for your next presentation:, insights and tips for creating an impactful startup pitch.

Ever wondered how some startups attract venture capital investors like bees to honey? The secret lies in a well-crafted Startup Pitch Deck. As startups’ main instrument to convince venture capitalists of their business idea, a compelling pitch deck can be your golden ticket to funding and mentorship.

Drawing from the experience and insights of successful entrepreneurs in the venture capital industry, this blog post unpacks the elements of a persuasive pitch deck for pitching a business idea. Here, we’ll examine case studies of renowned companies, like Airbnb and Uber, whose pitch decks, designed with careful attention to presentation template design tips, have won over investors and secured them a place in the big leagues.

This post is more than a guide; it’s a tool to empower you to create an impactful Startup Pitch Deck. By the end, you’ll know how to construct a pitch deck that clearly communicates your business model, aligns with investor expectations, and, most importantly, tells a captivating story about your startup. So, let’s get started on your path to investment success with pitching and title slide design tips for seed funding using a presentation template.

A great startup pitch, also known as an investor presentation, is the key to unlocking funding and partnerships for small businesses. It has the power to make or break the success of securing capital and propelling growth. The investor deck or presentation slide deck plays a crucial role in effectively pitching your business.

Creating Excitement and Generating Interest

First impressions matter when seeking seed funding. A well-crafted startup pitch, using a presentation template, has the ability to create excitement and generate interest among potential investors or partners. By presenting a clear value proposition that highlights the unique aspects of your brand, you can capture their attention from the get-go. The key takeaway is to secure the necessary capital for your business.

Investors are constantly on the lookout for startups with high growth potential. They want to see big numbers, promising valuations, and a strong vision for future success. A persuasive pitch that demonstrates these elements can significantly increase your chances of securing funding. By showcasing your market research, competitive analysis, and financial projections in an engaging manner using a presentation template, you can paint a picture of opportunity that investors won’t be able to resist. The key takeaway is to present compelling figures that highlight the potential capital gains.

Standing Out from Competitors

In today’s competitive landscape, it is crucial for startups to have a standout product and presentation template in order to secure capital and partnerships. The key takeaway is that your business pitch needs to be memorable and distinct to leave a lasting impression on potential investors.

One way to create a great pitch deck is by highlighting your unique value proposition in your professional pitch deck. What sets your startup apart in your investor presentation? Is it innovative technology? A disruptive business model? Exceptional industry expertise? Whatever it may be, emphasize what makes your venture special and explain why it matters in the market. The key takeaway is to showcase these unique aspects in your pitch deck.

Storytelling plays a vital role in capturing attention during a pitch presentation. Instead of bombarding investors with dry facts and figures, weave together a narrative that showcases your passion for solving a problem or meeting an unmet need. By connecting emotionally with your audience through storytelling techniques, you can make your pitch more relatable and memorable. The key takeaway is to use storytelling in your slide deck to engage investors. Incorporate slides that highlight the details of your narrative to create a lasting impact.

Demonstrating Potential for Growth

Investors are looking to put their money into startups that have the potential for significant growth . A great startup pitch should effectively communicate this potential by showcasing your market opportunity, scalability, revenue projections, and key takeaway. Use a compelling presentation template to highlight your product and idea.

Presenting a great business pitch deck is crucial for a successful pitch deck presentation. Highlighting the size of the market and its growth rate can help investors understand the opportunity at hand. Back up your claims with credible statistics and industry research to demonstrate that you have done your homework. By presenting a compelling case for growth, you can instill confidence in potential investors and increase their willingness to invest in your startup.

Furthermore, when creating your professional pitch deck, it is crucial to emphasize how your business model aligns with long-term sustainability and profitability. Investors want to see a clear path to monetization and return on investment in your startup pitch deck examples. Outline your revenue streams, customer acquisition strategies, and plans for scaling operations in your pitch deck presentation. By demonstrating a well-thought-out roadmap for growth, you can alleviate concerns about the viability of your business. The key takeaway is to showcase a comprehensive plan for success in your pitch deck.

A successful presentation template for a pitch deck is the backbone of any startup’s efforts to raise funds for their product. It serves as a powerful tool to communicate your business idea , attract investors, and secure funding. To create an impactful pitch deck, there are several key elements that you should include, such as well-designed slides.

Problem Statement :

The problem statement is the foundation of your presentation template. It clearly defines the pain point or challenge that your product or service aims to solve. By highlighting a compelling problem, you capture the attention of investors who are looking for innovative solutions. Use concise language to describe the problem and emphasize its significance in the market. The key takeaway is to focus on the idea and design.

Following the problem statement in your business pitch or investor presentation, outline your unique solution. Explain how your product or service addresses the identified problem and why it stands out from existing alternatives. Clearly articulate the value proposition and benefits that your solution brings to customers. Use visuals such as infographics or diagrams from a presentation template to illustrate how your solution works and its potential impact. Design is key in effectively conveying your message.

Market Analysis:

Investors want to understand the market potential and viability of your startup. Conduct thorough research on industry trends, market size, target audience demographics, and growth projections. Provide data-driven insights that demonstrate a clear understanding of your target market’s needs and preferences. When preparing your business pitch, make sure to include these key takeaways in your presentation template and original pitch deck.

Competition Analysis:

Including competitors in your pitch deck presentation template demonstrates to investors that you have thoroughly analyzed the competitive landscape. Identify both direct and indirect competitors, assess their strengths and weaknesses, and clearly explain how your product differentiates from them. Highlight any competitive advantages or barriers to entry that give you an edge in capturing market share. The key takeaway is to showcase your understanding of the competitive landscape and position your product effectively.

Business Model:

Explain how your startup generates revenue by presenting a well-defined business model in the original pitch deck. Describe pricing strategies, revenue streams, customer acquisition channels, and any partnerships or collaborations that contribute to monetization efforts. Investors need clarity on how you plan to make money and sustain growth over time. Use our pitch deck template to effectively convey your product and key takeaway.

Team Overview:

Investors invest not only in ideas but also in the people behind those ideas. Introduce your team members, their roles, and relevant experience using a presentation template. Highlight key achievements or expertise that demonstrate your company’s capability to execute the business plan successfully. Showcase a diverse and complementary skill set within your team using a pitch deck template.

Financial Projections:

Provide realistic financial projections in your investor presentation or investor deck that demonstrate the scalability and profitability of your startup. Include key metrics such as revenue forecasts, projected expenses, growth rates, and anticipated milestones. Use charts or graphs from a presentation template or pitch deck template to visually represent the financial data for better comprehension.

Ask/Next Steps:

Conclude your pitch deck by clearly stating the key takeaway from your presentation template. Clearly outline what you are seeking from investors and the next steps in the funding process for your product or idea. This could include the amount of funding you are looking for, potential use of funds, and any specific terms or conditions you may have. Make it easy for investors to understand how they can get involved and move forward with your startup.

Moz’s seed stage presentation slides were a masterclass in showcasing their expertise in SEO. The slides not only highlighted their knowledge of search engine optimization trends but also presented data-driven insights that left investors impressed. The key takeaway from their pitch deck was their ability to make the numbers speak for themselves, effectively conveying their idea.

In their presentation, Moz highlighted their key takeaway: unique tools for marketers. By showcasing these tools in their slides, they effectively captured the attention of potential investors who saw the revenue growth potential. The idea of using their products resonated with them.

Furthermore, the key takeaway from Moz’s presentation was their inclusion of crucial details about their target market and competitive advantage. They made it clear in their original pitch deck why they stood out from the competition and why investors should believe in their ability to succeed. Highlighting the team’s expertise in the industry helped build trust and credibility among potential backers for their product.

All these elements combined made Moz’s presentation a success story. It played a pivotal role in securing the funding required for their initial growth and expansion plans. Investors saw the potential in Moz’s idea to SEO and recognized that they had something special to offer. The key takeaway from their slide deck was clear.

Crew’s seed stage presentation deck had one clear focus: connecting freelancers with businesses seeking design and development services. Their idea was to tap into the market opportunity and showcase it to potential investors. The key takeaway from their pitch was the template they used to convey their vision.

To capture attention right from the start, Crew showcased the demand for quality freelancers in the industry through compelling statistics and case studies in their original pitch deck. They painted a vivid picture of why businesses needed access to top-notch talent and how Crew could provide exactly that in their investor presentation. The key takeaway was the importance of their investor deck in highlighting the value proposition of their platform.

The presentation pitch deck also emphasized Crew’s key takeaway and idea. They made it crystal clear what set them apart from other platforms by highlighting features like seamless collaboration tools or efficient project management systems. This helped build confidence among potential investors that Crew had what it takes to succeed in terms of valuation.

But perhaps one of the most significant strengths of Crew’s presentation was the inclusion of successful case studies. By showcasing real-world examples, they provided social proof of their ability to help businesses achieve their goals. This undoubtedly played a crucial role in securing early-stage funding from investors for their growth and development plans. The key takeaway was that their idea worked.

Uber’s seed stage presentation pitch deck was nothing short of revolutionary. It presented a disruptive idea of transforming transportation through technology, capturing the imagination of investors who were ready to embrace change. The key takeaway from the presentation was the innovative vision, which was effectively conveyed through each slide.

Right from the start, Uber outlined the market opportunity in their original pitch deck by highlighting the pain points in traditional taxi services. The presentation made it clear that these services were outdated and inefficient, emphasizing the idea of disruption. Investors couldn’t help but see the potential for scalability in such an untapped market, which was the key takeaway.

The presentation, or pitch deck, then delved into showcasing Uber’s innovative business model. They highlighted key aspects like their driver-partner network and user experience features that set them apart from traditional transportation options. By painting a vivid picture of how their platform worked, they made it easy for investors to visualize its success and understand its valuation.

Uber’s presentation, including their key takeaway, played a pivotal role in attracting investors who recognized their innovative idea and valuation potential. The combination of a compelling vision, solid market analysis, and an innovative business model made it hard to resist investing in this groundbreaking startup.

Mixpanel: Revolutionizing Analytics for Businesses

Mixpanel’s Series A presentation slide deck was a game-changer in the world of analytics. They captivated investors with their powerful platform idea that helps businesses track user behavior like never before. With an emphasis on key metrics, Mixpanel demonstrated their ability to drive customer engagement and retention rates to new heights, making their valuation soar.

The key takeaway from the presentation was how Mixpanel’s analytics tool raised the bar compared to traditional methods. By showcasing a clear competitive advantage on each slide, they convinced investors that they were the go-to solution for data-driven insights. This unique selling point played a crucial role in securing their Series A funding.

BuzzFeed: The Viral Content Phenomenon

BuzzFeed’s Series A pitch deck showcased their unparalleled approach to content creation and distribution. The key takeaway? Their secret sauce of creating viral content that resonates with millennial audiences like no other media company can. Investors were immediately drawn to the idea of capturing the attention of this highly sought-after demographic.

The investor’s key takeaway from the pitch deck was the idea that BuzzFeed could monetize their massive reach through advertising partnerships, generating substantial profits. This captivating slide showcased their revenue generation strategies, leading to significant investment during the Series A stage.

Front: Revolutionizing Team Communication with Email

Front’s Series A pitch deck centered around their idea for a collaborative email platform designed specifically for teams. They highlighted how their key takeaway, the innovative solution, streamlined communication processes and boosted productivity through shared inboxes. This resonated with investors who understood the challenges faced by teams dealing with overflowing email threads and miscommunication. The slide presentation effectively conveyed Front’s unique proposition.

To provide social proof of their success, Front showcased notable customers who had already embraced their platform in their pitch deck. This served as a powerful endorsement and solidified Front’s credibility among potential investors. The key takeaway is that this strategy helped Front secure Series A funding, allowing them to continue developing their groundbreaking email platform. The slide featuring notable customers was instrumental in achieving this milestone.

Mixpanel’s Series B pitch deck was all about expanding their analytics platform to new markets. They wanted to show potential investors that they had a solid plan for growth and were ready to take on the challenge. One of the key points they highlighted was their success in customer acquisition and retention through case studies, including a compelling slide showcasing their achievements.

They showcased how their analytics platform had helped various companies improve their user engagement and drive revenue growth. By presenting real-life examples of how Mixpanel had made a positive impact on businesses, they were able to demonstrate the value of their product in their investor deck.

Another important aspect of Mixpanel’s pitch deck was its focus on enterprise clients. They highlighted the potential revenue growth that could come from catering to larger companies. This showed investors that Mixpanel had a clear strategy for scaling up and capturing a significant portion of the market share. The pitch deck included a compelling slide emphasizing their commitment to serving enterprise clients.

The compelling nature of Mixpanel’s pitch deck, with its impressive slide presentation, led to significant investment at the Series B stage. Investors saw the potential in their analytics platform and recognized the value it could bring to businesses across different industries.

BuzzFeed’s Series B pitch deck had a different emphasis compared to Mixpanel. Their main goal was international expansion and diversification of content offerings. They wanted investors to see that they were not just focused on one market but had plans to reach audiences globally. The pitch deck included a slide highlighting their plans for international expansion and another slide showcasing their diverse content offerings.

To support this objective, BuzzFeed showcased their ability to engage global audiences with localized content strategies in their original pitch deck. They presented examples from their investor deck of how they had successfully adapted their content for different regions, ensuring relevance and resonance with diverse cultures. These examples demonstrate the effectiveness of their pitch deck template.

Monetization plans through branded content partnerships were also included in BuzzFeed’s pitch deck . This demonstrated that they had thought about generating revenue beyond traditional advertising models. By partnering with brands for sponsored content, BuzzFeed aimed to create mutually beneficial relationships while driving financial growth.

BuzzFeed’s compelling pitch attracted substantial investment at the Series B stage because it showed investors that they had a clear plan for international expansion and revenue diversification. Their ability to engage audiences across the globe and their innovative monetization strategies made them an attractive investment opportunity.

Moz’s Series B pitch deck revolved around scaling their SEO software suite for enterprise customers. They wanted to show investors that they had identified a market opportunity and were ready to capitalize on it. To support this, they highlighted industry trends and the growing demand for SEO tools.

The investor deck presentation included data and statistics showcasing the importance of search engine optimization in today’s digital landscape. Moz aimed to position themselves as leaders in the industry by demonstrating their deep understanding of SEO and its impact on businesses. The original pitch deck served as a template for their presentation.

Moz also focused on highlighting their competitive advantage through their original pitch deck and pitch deck template. They showcased how their SEO software suite offered unique features that set them apart from competitors. By including testimonials from satisfied customers, they built credibility and trust with potential investors.

Moz successfully secured significant investment at the Series B stage based on their compelling pitch. Investors recognized the market potential for scalable SEO solutions, especially for enterprise clients. Moz’s focus on differentiation, market trends, and customer satisfaction played a crucial role in attracting investment.

Dropbox: Expanding Cloud Storage Services Globally

Dropbox’s Series C pitch deck was all about taking their cloud storage services to the next level. They wanted to show investors that they were ready to expand globally and dominate the market. And boy, did they have some impressive numbers to back it up!

The presentation kicked off with the original pitch deck, featuring jaw-dropping user growth metrics that left everyone in awe. They made it clear that there was a massive demand for their product and that people couldn’t get enough of it. Investors could practically see the dollar signs flashing before their eyes. This pitch deck template was truly impressive.

But it wasn’t just about the numbers. Dropbox knew that showcasing their collaboration with tech giants like Apple in their original pitch deck was key to their success. By aligning themselves with industry leaders, they demonstrated to investors that they were serious about making big moves in the market. Use our pitch deck template to create your own impressive presentation.

And guess what? Their efforts paid off! With an original pitch deck and investor deck, Dropbox successfully raised substantial funding at the Series C stage. With an irresistible combination of skyrocketing user growth, strategic partnerships, and a solid plan for global expansion, Dropbox used a pitch deck template to present their ideas to investors.

Buffer: Scaling Social Media Management

Buffer’s Series C pitch deck had one goal in mind: scaling their social media management platform like never before. They wanted investors to know that they were ready to take on the world of social media and make a lasting impact.

To prove their worth, Buffer showcased their revenue growth through subscription-based pricing models in their original pitch deck. They made it crystal clear that customers loved what they had to offer and were willing to pay for it on a recurring basis. Talk about a steady stream of income! Now, you can use this pitch deck template to create your own impressive presentation.

But Buffer didn’t stop there. They also highlighted something unique – their commitment to transparency and company culture in their original pitch deck. In an era where trust is everything, this pitch deck template was a smart move. By showing investors how transparent they were with customers and employees alike, Buffer built credibility and trustworthiness.

And you know what? Their efforts paid off big time. Buffer successfully secured significant investment at the Series C stage, proving that their original pitch deck and pitch deck template had what it takes to thrive in a competitive market.

Facebook: Expanding the Social Networking Empire

There’s no denying that Facebook is the king of the hill. And their early-stage Series C round was all about further expanding their empire and solidifying their dominance in the market with their original pitch deck. They used a pitch deck template to present their vision and secure funding.

Facebook’s pitch deck was packed with impressive user engagement metrics that left investors speechless. They made it clear that people couldn’t get enough of their platform and were spending countless hours scrolling through news feeds and connecting with friends. It was like they had cracked the code to human connection!

But it wasn’t just about user engagement. Facebook also showcased their advertising revenue potential and future growth strategies in their original pitch deck. They wanted investors to see the massive opportunity for monetization within their platform, using a pitch deck template. After all, where there are eyeballs, there are advertisers ready to pay top dollar.

And you know what? Investors couldn’t resist jumping on board the Facebook train. With an unbeatable combination of user engagement, advertising potential, and a clear vision for future growth, Facebook successfully raised substantial funding at the Series C stage with their original pitch deck. The pitch deck template was a key factor in attracting investors.

Foursquare: Revolutionizing Location-Based Social Networking

Foursquare’s angel investor pitch deck was a game-changer in showcasing their innovative location-based social networking platform. With the rise of smartphones and the increasing reliance on mobile apps, Foursquare recognized the potential for connecting people based on their physical location.

Their pitch deck highlighted user engagement metrics, providing compelling evidence of the platform’s popularity. By demonstrating impressive numbers of active users and check-ins, Foursquare effectively conveyed the potential for targeted advertising to reach a highly engaged audience.

One of the key strengths emphasized in their presentation was Foursquare’s original pitch deck, which showcased their unique value proposition in helping businesses connect with customers. By leveraging location data, Foursquare offered companies an opportunity to target specific demographics and tailor their marketing strategies accordingly using their pitch deck template. This ability to bridge the gap between online and offline experiences struck a chord with angel investors who saw immense potential in this approach.

Thanks to their well-crafted pitch deck , Foursquare successfully secured angel investment from renowned firms like Sequoia Capital. The combination of a compelling product vision, solid user engagement metrics, and a clear understanding of market demand made them an attractive investment opportunity.

Contently: Empowering Brands with Quality Content

Contently’s angel investor pitch deck focused on their content marketing platform that connects brands with freelance writers. They recognized the growing demand for quality content in an era where digital marketing has become increasingly important for companies looking to engage with their target audience.

In their presentation, Contently showcased successful case studies that demonstrated how they had helped various companies achieve remarkable results through effective content marketing campaigns. These examples not only validated the effectiveness of Contently’s platform but also instilled confidence in potential investors about its scalability. The original pitch deck used a pitch deck template to present these case studies.

The pitch deck also highlighted Contently’s revenue generation strategies, illustrating how they were able to monetize their business model effectively. By offering a range of subscription plans and additional services, Contently ensured a steady stream of income while providing value to their clients.

The persuasive nature of Contently’s pitch deck attracted angel investment from notable firms. This enabled them to further develop their platform, expand their network of freelance writers, and solidify their position as a leading player in the content marketing industry.

Both Foursquare and Contently serve as prime examples of how startups can effectively communicate their vision and value proposition through well-crafted angel investor pitch decks. These decks not only provide insights into the companies’ offerings but also demonstrate their potential for growth and profitability.

By showcasing user engagement metrics, successful case studies, unique value propositions, and revenue generation strategies, these startups successfully attracted angel investment. Their compelling pitches paved the way for future success, allowing them to raise capital and take their businesses to new heights.

In an ever-evolving startup landscape where competition is fierce and securing funding is crucial for growth, crafting an engaging pitch deck that captures investors’ attention is paramount. Foursquare and Contently’s experiences serve as inspiration for aspiring entrepreneurs looking to make a lasting impression on angel investors with their own startup pitch decks.

So whether you’re building the next groundbreaking platform like Foursquare or revolutionizing an industry with innovative solutions like Contently did for content marketing, remember that your pitch deck holds the power to unlock opportunities and propel your startup forward.

The Airbnb pitch deck is a prime example of a strong case in the startup world. It showcases how a simple idea can disrupt an entire industry and become a household name. Let’s delve into the details of this remarkable pitch deck that helped shape Airbnb’s success.

Outlining the Vision

The Airbnb pitch deck presented a clear vision for disrupting the travel industry by introducing a peer-to-peer home-sharing platform. By tapping into the unused space in people’s homes, they aimed to provide travelers with unique and affordable accommodations while creating an opportunity for homeowners to earn extra income. This innovative concept resonated with potential investors as it tackled both the market demand for affordable lodging options and the desire for personalized experiences.

Market Opportunity, Target Audience, and Competitive Analysis

To make a compelling case, Airbnb included detailed information about the market opportunity they identified in their original pitch deck. They highlighted statistics on the growing travel industry, emphasizing how their service could tap into this lucrative space. They outlined their target audience—travelers seeking authentic experiences and homeowners looking to monetize their properties. With the help of a pitch deck template, they were able to present their ideas effectively.

Furthermore, the pitch deck incorporated a competitive analysis that showcased Airbnb’s understanding of existing players in the market. By acknowledging competition from traditional hotels and other online booking platforms, they demonstrated awareness of potential challenges while also highlighting what set them apart—the unique value proposition of connecting travelers directly with local hosts.

Building Credibility through Traction and User Feedback

One crucial aspect that made Airbnb’s pitch deck stand out was its focus on early traction and user feedback. They provided data on their growth rate, showcasing how quickly they were gaining users within specific markets. This evidence of initial success helped build credibility among potential investors by demonstrating that there was already demand for their service.

Moreover, incorporating user feedback added another layer of authenticity to their pitch deck. By sharing testimonials from satisfied customers who had used Airbnb’s platform successfully, they created social proof that validated their business model. This approach not only instilled confidence in investors but also highlighted the positive impact Airbnb was making on the travel experiences of its users.

Securing Funding and Attracting Investors

Undoubtedly, Airbnb’s compelling pitch deck played a crucial role in securing initial funding and attracting investors. By presenting a well-researched market analysis, identifying target audience segments, and showcasing early traction, they painted an enticing picture of growth potential. The combination of disruptive innovation , solid market understanding, and early success made it difficult for investors to ignore the opportunity presented by Airbnb.

In fact, Guy Kawasaki, a renowned venture capitalist who reviewed thousands of pitch decks during his career, described Airbnb’s pitch deck as one of the best he had ever seen. This endorsement further emphasizes the effectiveness of their presentation in capturing investor interest and ultimately securing deals that propelled Airbnb to become a global leader in the travel industry.

Startups are known for their innovative ideas and disruptive potential. However, turning those ideas into reality requires one crucial element: funding. That’s where a well-crafted startup pitch deck comes into play.

Different Approaches to Pitching Ideas Effectively

There is no one-size-fits-all approach. Each example in this showcase demonstrates a different strategy or style that effectively conveys the unique value proposition of the company. By analyzing these pitch deck examples, entrepreneurs can gain valuable insights into crafting their own compelling presentations.

Let’s take a closer look at some great examples that showcase various approaches to pitching:

• Uber : Uber’s early pitch deck focused on highlighting the problem they aimed to solve – the difficulty of hailing a taxi in San Francisco. They used real-life stories and statistics to emphasize the demand for an alternative transportation solution. This approach helped investors understand the market need and potential scalability of their business model.
• Dropbox : Dropbox took a more visual approach with their pitch deck by incorporating screenshots and illustrations that demonstrated how their cloud storage platform worked seamlessly across devices. This visual storytelling not only made it easier for investors to grasp the product’s functionality but also showcased its simplicity and user-friendly interface.
• LinkedIn : LinkedIn’s pitch deck emphasized the professional networking aspect of their platform by showcasing testimonials from influential users who had already experienced success through connecting with others on the platform. By leveraging social proof, LinkedIn effectively conveyed credibility and demonstrated how their network could unlock opportunities for professionals worldwide.
• Buffer : Buffer’s pitch deck stood out by taking an educational approach to explain content marketing and social media management concepts while positioning their product as a solution. They used simple, engaging visuals and step-by-step explanations to help investors understand the value of their platform in a crowded market.

By showing these examples, we can see that there is no single formula for a successful pitch deck. Each startup tailored their approach to align with their unique value proposition and target audience. Entrepreneurs can draw inspiration from these examples and adapt strategies that resonate with their own business ideas.

Learning from Successful Startup Pitches

Analyzing legendary startup pitch deck examples offers valuable lessons on what works and what doesn’t. Here are key takeaways from studying these successful pitches:

• Clear problem statement : Each example showcased a clear identification of the problem they aimed to solve. By articulating the pain points experienced by potential customers, startups effectively conveyed the need for their product or service.
• Compelling storytelling : Successful pitch decks often include compelling narratives that engage investors emotionally. These stories help paint a picture of how the startup’s solution can transform lives or industries, making it easier for investors to connect with the vision.
• Market validation : Demonstrating market demand through data, testimonials, or case studies builds credibility and instills confidence in investors. Startups should provide evidence of traction, user engagement, or early adopter success stories to prove viability.
• Differentiation : To stand out in competitive markets, startups must clearly articulate their unique selling points and differentiate themselves from existing solutions or competitors. Highlighting what sets them apart helps create a compelling case for investment.
• Realistic financial projections : Pitch decks should include well-researched financial projections that showcase potential return on investment without appearing overly optimistic or unrealistic.

Remember, while studying these examples of original pitch decks is informative, it’s important not to simply copy the original pitch deck verbatim but rather adapt the strategies and techniques according to your own startup’s needs and goals.

If you’re looking to create an impactful startup pitch deck, you don’t have to start from scratch. There are plenty of ready-to-use templates available that can help you craft a compelling pitch deck that grabs attention and effectively communicates your business goals. Let’s explore some of the benefits of using pitch deck templates and how they can enhance your presentation.

Explore a Variety of Visually Appealing Designs

One of the advantages of using pitch deck templates is the wide range of visually appealing designs they offer. These templates are specifically designed to capture attention and make a lasting impression on your audience. With eye-catching graphics, modern layouts, and vibrant colors, these templates ensure that your pitch deck stands out from the crowd.

When choosing a template for your original pitch deck, consider the nature of your business and target audience. Look for designs that align with your brand image and convey professionalism while reflecting your unique style. Whether you prefer sleek and minimalist designs or bold and dynamic visuals, there’s a perfect template out there for you.

Customize Templates to Suit Your Business Needs

Pitch deck templates provide a structured format that serves as a solid foundation for your presentation. You can easily customize these templates to suit your specific business needs and goals. By tailoring the content, layout, and overall structure to match your startup’s unique value proposition, you can create a pitch deck that resonates with potential investors or partners.

Start by personalizing each slide with relevant information about your company’s background, product or service offering, market analysis, competitive advantage, financial projections, growth strategies, and original pitch deck. Remember to keep it concise yet informative – each slide should pack a punch while conveying key information effectively.

Benefit from Sample Pitch Deck Templates

If you’re new to creating pitch decks or need inspiration to kickstart your creative process, sample pitch deck templates are an excellent resource. These pre-designed templates provide real-life examples of successful startup pitch decks, giving you insights into what works and how to structure your own presentation.

By studying sample pitch deck templates, you can understand the flow of a compelling pitch deck and learn from industry best practices. Pay attention to the order of slides, the use of visuals, the balance between text and graphics, and how key messages are conveyed concisely. This knowledge will help you create a well-crafted pitch deck that effectively communicates your startup’s potential.

Make an Impact with Engaging Presentation Slides

Remember that your pitch deck is not just a collection of slides; it’s an opportunity to tell a captivating story about your startup. Each slide should contribute to the overall narrative and engage your audience throughout the presentation.

Start with a powerful title slide that grabs attention and sets the tone for your pitch. Follow it up with multiple slides that highlight different aspects of your business while maintaining a cohesive storyline. Use clear headings, bullet points, and concise statements to convey information effectively. Incorporate visually appealing graphics, charts, or infographics to support your key messages.

Consider using presentation template design tips such as contrasting colors for emphasis, consistent typography for readability, and strategic use of white space for visual clarity. The goal is to create a visually engaging slide deck that keeps investors focused on your ideas rather than getting lost in cluttered or confusing visuals.

Mastering the art of Startup Pitch Decks can indeed be a game-changer for your entrepreneurial venture. We’ve journeyed through the fundamental elements, explored legendary pitch decks like Airbnb’s, and highlighted the invaluable insights gained from them. Now, it’s your turn to captivate investors with a pitch deck that tells your startup’s unique story.

Seize the opportunity to make your startup’s value proposition irresistible. Build on the principles and examples we’ve dissected and craft your own pitch deck that’s clear, compelling, and investor-ready. Remember, your Startup Pitch Deck is more than just slides—it’s your chance to shine and secure the funding you need to make your startup dream a reality.

How long should my startup pitch deck be?

The optimal length for a startup pitch deck is usually around 10-15 slides. Keep it concise yet informative to maintain the audience’s attention.

Should I include my financial projections in the pitch deck?

It is important to provide investors with an overview of your financial projections in your original pitch deck. However, keep the details limited and focus on the key highlights.

Can I use visuals and graphics in my pitch deck?

Visuals can enhance the impact of your presentation and make it more engaging. Use charts, graphs, images, and diagrams to convey information effectively.

How should I tailor my pitch deck for different investor audiences?

Customize your pitch deck based on the interests and preferences of each investor audience. Highlight aspects that align with their investment criteria or industry focus.

Is it necessary to rehearse my pitch before presenting?

Practice is essential for delivering a confident and polished pitch. Rehearse multiple times to ensure smooth delivery and familiarity with your content.

Should I include testimonials or social proofs in my pitch deck?

Testimonials or social proofs can add credibility to your presentation. If you have positive feedback from customers or influential figures in your industry, consider including them.

Can I update my pitch deck as my startup progresses?

You should regularly update your pitch deck as your startup evolves. Keep it aligned with any new developments, achievements, or changes in strategy.

How can I make my pitch stand out from others?

To make your pitch stand out, focus on telling a compelling story that showcases the unique value proposition of your startup. Be authentic, passionate, and memorable.

What if investors ask challenging questions during the presentation?

Be prepared for challenging questions by thoroughly researching potential concerns about your business model or market. Answer confidently and transparently while highlighting mitigating factors.

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30 Inspiring Examples of the Best Pitch Decks + Templates

Renderforest Staff

02 Sep 2023

13 min read  

2022 unfolded new rules for startups who chase raising investments.

Global stats showed us VC time spent reviewing pitch decks dropped by 24% compared to 2021 . Converted to minutes – investors are ready to spend less than 3 minutes ( 2:42, on average ) on your submitted pitch deck samples now.

We can almost hear the faint echo of Scooby-Doo’s “ Ruh Roh! ” from the startup scene.

But worry not. Renderforest knows the reliable formula for creating a winning pitch deck – even if you have only 2:42 minutes to present the whole thing.

In this thorough guide, we’ve collected everything you need to nail that pitch deck – from the ABCs to the actual examples of winning decks and templates .

We cover…

• the best pitch decks of all time and their recipe for success, 
• unbreakable rules for creating the best investor pitch decks,
• stellar pitch deck templates from Renderforest that make deck creation easy as pie. 

Keep scrolling down for more!

Anatomy of an Effective Pitch Deck for Startups

Investor and serial entrepreneur Alejandro Cremades claims around 10 slides are enough for a winning investor pitch deck . Among these, the three most crucial slides that investors usually pay attention to are Financials, Team, and Competition – the core aspects that help them understand your startup’s potential for success.

This can be considered the raw ingredients of a successful pitch deck. However, your recipe might have different proportions and additives depending on the round of financing you’re raising, the sector you’re pitching in, the size of your business, and the current market trends.

Here’s how you should approach the process to find out what to include in the deck to match your specific needs.

Understanding the Purpose

Switch off your marketing hat and put on the investor one. Ask yourself: “ What’s in it for them? “, “ Would I be impressed with this idea as an investor? “

If you feel your initial pitch deck structure can leave investors on the fence, and if the hook is not strong enough, it’s time to rework the structure and add more relevant details that will make them feel invested.

There’s a formula that works in 99.9% of cases. It’s called being concise, relevant, and clear .

You should cut to the chase and transfer the most important information with a few words.

• What’s the problem your startup is trying to solve? ( Think twice, triple, or more to be absolutely confident the problem touches a wider audience )
• How is your startup going to solve this problem? ( Ensure it’s not a “We think that’s going to work” type of solution but rather a “This is how we are going to do it” approach )
• Spice up your declarative statements with numbers . ( Nothing personal, but if numbers don’t back up your statements – your statements won’t back you up )

To recapitulate, find that hook, that point that will make investors believe in the potential of your startup and the necessity of your product. Then formulate it in the clearest way possible.

Here’s how AirBnB once did it .

Structuring Your Pitch Deck

As said before, the best pitch decks rotate around 10 slides. Usually, the must-haves include the following.

• Introduction
• Problem and solution (can be merged or separate)
• Numbers, Figures, Statistics
• Competitive Analysis
• Market Analysis
• Financial Projections
• Team Profile
• Conclusion/Thank You Page/Contact

Structure your pitch deck now

The business world considers these to be the key elements for a successful pitch deck, as by including them all, you cover the entire story of your startup. So, while you can modify your brand deck structure according to your needs, take advantage of everything crucial.

On top of that, feel free to restructure your order of slides if it helps you to make a better flow. 

For example, if you’re raising money for a product already on the market, it might be better to start with your product and team info instead of the problem. On the contrary, if you’re pre-launch, it is better to start with the problem and focus on your product afterward, as investors need to understand why your solution is necessary and how you will solve the problem before they even learn what the solution is.

Design Principles and Best Practices

Because human brains are wired to process visuals faster than text, visuals are considered to be 50 times more memorable than textual content . So, your key figures and core messaging should be presented as infographics, charts, diagrams, and illustrations to capture the necessary attention.

We won’t go into much detail about styling pitch deck visuals here, as you already have a huge library of pitch deck templates by Renderforest already designed according to the best practices of corporate design.

Instead, here are some tips on which colors and fonts work best based on the most effective pitch deck examples.

White, gray, and blue are considered to be one of the most suitable color palettes for corporate-style presentations . Best pitch decks use these colors as a background and accentuate the key points with bright or dark accents, as these neutral tones are associated in human brains with reliability, trust, intelligence, balance and other positive features.

Scientists have found the highest correlation between Times New Roman and Helvetica fonts and the formal, legible perception of the text . And the font psychology says Sans Serif fonts such as Square, Humanist, Grotesque, Geometric and similar are very suitable for modern devices . These fonts associate with clean-looking, clear, and efficient content. Meanwhile, San Serif fonts’ letters require less space and are better displayed on desktop and mobile screens.

These rules are not set in stone, but the best pitch decks follow them, so it’s recommended to keep them in mind.

Find Your Ready-to-Use Pitch Deck Template Below!

If you’re sitting in front of an empty slide trying to figure out how to structure your pitch deck, we suggest you close it and try a more efficient way.

Renderforest offers you a wide range of corporate-style pitch deck templates for any sector and purpose. If you can harness the power of pre-designed templates inspired by the best pitch decks, why not try?

Our introduction to the startup pitch deck article can help you to understand how Renderforest can assist you in creating a successful presentation tailored for a specific investor or accelerator.

You can also review other helpful resources like our Startup Pitch Deck Intro or another Pitch Deck Introduction .

Meanwhile, we share the ready-to-use templates below to create the best startup pitch decks with zero design or coding knowledge.

Just choose the template you like , customize it , and export it in one click from Renderfores t to use it for any purpose.

Best Startup Pitch Decks

Here’s a classic version of the startup pitch template with a minimalistic design with a white background and turquoise-green accent. This pitch deck pack features 24 scenes you can filter to collect the needed slides.

The font color is dark blue – the ideal color for presentation titles and subtitles, as it is associated with intelligence and trust. Scenes include minimum visuals, yet the arrangement of elements and the font choice is completely eye-catching, leaving you enough space to focus on the content.

There are all standard pages that the best agency pitch decks are expected to have – competitor analysis, team, user feedback, service popularity with numbers, etc. So, this could be a great choice if you need to create a comprehensive yet classic and minimalistic presentation. You will have no shortage of slides to present your entire story. Meanwhile, slides are not visually heavy, so you can be sure the audience won’t get overwhelmed with information.

A minimalistic cover with dark blue background features the project title and a short description. If your company is established and has already made some noise, you can add the company logo here. If you need to showcase anything more, you can upload it on the cover – the overall formal impression will remain intact.

Corporate Pitch Deck

If you need a more customizable pitch deck template that gives you more creative opportunities, this is your best choice. This pitch deck corporate presentation includes 235 scenes ( no typo, the number is real ) for companies with a lot to share or those needing a huge pool of design ideas to mix elements until they come up with the best look.

This pitch template is more dynamic in terms of colors – white background, green and purple accents – a combination that works perfectly for creative industries. This color blend catches the eye and adds some playfulness to the formal corporate look.

The pack includes different styles of pitch deck examples to choose from. There are text-heavy slides, image-heavy pages, and more balanced, minimalistic designs that leave space to relax the eyes of the viewers.

As the best pitch decks are about the right balance between text and visuals, you’ll have plenty of choices here to create the perfect look for your presentation.

The cover is very minimalistic – plain white background and the company title. This simplicity can make an even bigger statement about your startup.

Professional Pitch Deck

Need a more pastel-colored, creative investor pitch deck that features soft colors and is not afraid to have many team members’ photos? This professional pitch deck includes 120 scenes with a light pink and blue pastel color palette that works great for creative industries and startups.

Thanks to a milder design, this pitch deck template is attractive to the audience but still keeps the professionalism and trustworthiness of a corporate presentation. However, though the common rules of formal approach are kept, these brand decks will better suit companies in creative industries or services closer to consumer psychology.

Why? Because pink usually speaks about playfulness, nurturing, and romantic feelings, and these are hardly the feelings you want to evoke if your startup, let’s say, is in the AI industry. However, if you are in the fashion industry, for example, this pitch presentation will work perfectly!

120 scenes are more than enough to collect your desired pitch deck structure. And with the cover design options focusing on the startup’s team photos, you can emphasize the human side of the business and build trust among potential investors.

Business Plan Pitch Deck

Closing the list of the best investor pitch decks from Renderforest with a business plan with a deck pack that features a gradient purple and peach color palette that softens the visual impression. That’s a basic pitch template – consisting of only 17 scenes and containing only the very necessary slides, such as vision, mission, goals, business plan, and questions.

Who can this brand deck be most useful for? It’s a great choice for those who don’t have so much content to share yet need a full-fledged presentation. Short but informative, this business plan is best used for sharing an idea with potential investors at the early stages of the product.

A potential drawback is the lack of slides with rich figures and data, as other pitch deck samples of this list have. However, if you’re still in the early stages of your project and still need to get all the data to share, this template can be your best choice.

Get Inspired with Real-World Examples of The Best Pitch Decks

What about delving deeper into the world of the best pitch decks? 

We invite you to join us on the exhilarating journey of reviewing the most successful pitch decks! Our editorial team cherrypicked the most inspiring presentations of the worldly known companies ( once startups like yours that managed to make a real success story ) and learned how the best agency pitch decks are made.

Take this opportunity to observe, get inspired, and apply the knowledge to your business!

1. Facebook

Back in 2004, when Facebook was not what it is today, the company owners had a crystal-clear understanding of their potential customers. Who are they? What’s their purchase power, and which part of their budget is reserved for the service? All these questions were answered in their pitch deck in great detail, awakening trust in the company’s success.

Additionally, Facebook had a clear action plan of what they were going to do and how. That’s one of the best pitch decks for a reason – it ensures the investors that their money isn’t going to be lost on a project without an action plan.

• Even if and especially if your startup is bringing an innovative product, be confident in your statements and ensure you transfer your detailed plan of action to make that revolutionary idea well-accepted by the public .
• Have detailed and realistic calculations behind your statements. Let data speak for itself.

The first slide is a brilliant trigger for an investor pitch deck. Storage is a mess – at times, Dropbox was launching its solution, and this messy picture was relatable to almost everyone. The rest is even more convincing – as the company has a very detailed analysis of the current market situation – what consumers are looking for and what currently exists from the competitors’ side.

We especially loved how clearly Dropbox explains its features – no extra words to distract the attention, just a few points that make them stand out. That’s a great way to present your unique selling propositions and add more weight to the investors’ decision-making.

• Work well on your brand deck hook. Ensure your highlighted problem triggers people at once .
• Know your customers and competitors well. Be fully acquainted with every nuance of your niche to prove you can improve it.

Did we already say Airbnb has one of the best pitch decks of all time? We want to state that again!

Showing 560M serviceable available market out of 2 billion + available total market is an undeniable statement of how great a potential Airbnb has. It also has an impressive competitor analysis – a creatively pictured visual graph with few words which clearly highlight the gaps Airbnb is going to fill.

And we loved the closing. Here they have a clear dialogue – we need a precisely estimated amount of money for specifically planned results.

• Try to present your research results and findings in a format other than words – be creative and use original graphs, charts, or any other visual tools.
• Be absolutely precise about the capital you need and estimate which real results you can show investors with that money .

The famous taxi company did a good trick. It looked at the market gaps and inconveniences from two sides – from the perspective of clients and drivers. That’s one of the best pitch decks that justifies the urgent need for the product from both sides.

What’s unique among the best pitch decks presented in this list so far is that Uber presented potential outcomes of their business plan – best-case scenario, realistic scenario, and worst-case one. That’s an inspiring way to demonstrate how well the team thinks through their idea and is ready for any possible outcome.

• Try to have a comprehensive look at all the stakeholders that are going to be impacted by your product – clients, employees, affiliates and the public.
• Show your responsible approach by having your action plan’s possible outcomes well estimated . Be prepared to act in any situation.

One of the best SaaS pitch decks –  Buffer’s one is the closest to what we describe as a golden standard of modern-day presentations. It has 13 pages, is well structured, and contains only the key points needed to put the idea out there.

One of the best startup pitch decks – Buffer’s presentation- contains detailed milestones of what the company has achieved and intends to do next. This detailed timeline with dates and numbers helps to build trust in the team’s proficiency and the journey they have ahead.

• Try to accommodate all your important points in 10-15 pages at most. If you can say it in fewer words, do it . Short pitch deck examples are more inviting to read.
• Clearly document all your important achievements so you can further present a clear and detailed history of your progress. Record dates of important events and the results you achieved.

Tinder wasn’t always called Tinder. When it started as a Match Box, the company made one of the best startup pitch decks, which is out of the ordinary in its structure and flow.

Instead of the standard problem-solution scheme ( the effectiveness of which we do not underestimate ), the company starts its brand deck with the story of Matt – a guy that’s a prototypical representative of Tinder’s target audience. He wants to talk to a girl at the party, but he’s shy – all the traits that this niche audience can easily relate to.

• Don’t be afraid to go out of the box with your brand deck structure . If your creative juices are flowing and you can describe your suggested product and why it’s so necessary for a specific target audience group with an inventive approach, don’t limit yourself to standard slides.

Well, WeWork is considered one of the best pitch decks due to its robust analytical and research data. It’s very detailed in its explanation of how it is going to change the office rental industry as a whole and what kind of services it will provide.

WeWork has done an excellent job of outlining the global market for co-working spaces and how it is set to grow exponentially. Just looking at this investor pitch deck is enough to realize this company knows what it’s doing. It also shows a detailed plan with costings and the 5-year projection.

• That’s not a common rule for every company ( and actually, you need a company with a good history to do it ), but if you can thoroughly analyze all data pertaining to your business, do it . Not only will you impress investors, but the company will have a clear path for the next years with a good chance of success.

Recommended Reading

• 10 Business Presentation Examples | Say Goodbye to PowerPoint!
• Here’s Your Guide to Creating a Proposal Template Design in Seconds!
• The Power of Data: Annual Report Format Explained with Templates

The widely embraced social media phenomenon, TikTok, had its product developed in every detail when preparing this investor pitch deck. This allowed them to focus on the user experience and present a detailed explanation of how their product works and why it has the potential to become one of the most popular apps on the market.

Having screenshots of the final product with elaborate descriptions of the design and features is a winning play as it gives investors a taste of what the app offers and how it can be profitable.

• Again, this depends on which product development phase you apply for the investor’s pitch. If you have a finished product or can include at least a prototype for investors to see , that’s a great way to show the potential of your product.

9. BuzzFeed

The next on our list of the best pitch decks is BuzzFeed. What we loved about their investor pitch deck was the competitor analysis presented with the Venn diagram. This approach is a great way to compare the company’s product with similar products already on the market and show their intersecting points.

BuzzFeed also does a great job explaining its key differentiators and the development perspectives – where we are, where we are headed, and how big this can become. This cascading down from a big picture to the specifics is very helpful for investors to understand how this product can become profitable.

Lastly, they didn’t mention only founders or CEOs in the team slide as many others do. The list goes down to advisors, developers, designers, and editors, which, in our view, shows a more human-centered approach that is very inviting.

• Get creative with competitor analysis. Use diagrams and charts to cut through the noise and clearly present all positions.
• Go beyond the founders and CEOs of your startup when introducing the team .

We are in love with the initial statement on Moz’s pitch template’s cover. This brief sentence conveys a wealth of information about the company’s previous journey and where it’s heading now + it adds much confidence to the team and their project.

Further, they did a great mix of storytelling and a truly deep analysis of their industry, competitors, and the existing market. We especially liked the detailed breakdown of Moz’s target market and its distribution.

And the unique point – Moz presents potential acquisitions that could take place in the future as part of their roadmap.

• Work hard on how you first introduce your startup to investors . Start your brand deck with an impressive statement that succinctly introduces you and awakes interest.
• Some say storytelling is dead – but it’s only if there’s no data to back it up. Moz did a great analysis of all the aspects that investors must consider .

11. LinkedIn 

What a brilliant problem slide – LinkedIn lists three popular ways of professional people search at the moment and how they are inefficient. Further, they nailed it by presenting LinkedIn as a Professional People Search 2.0, comparing it to the successful companies of other fields that transformed how things worked before.

These parallels are drawn throughout the whole pitch deck that makes its main point clear: LinkedIn will be the next generation of professional people search focused on user-based networks, a model that is already proven to work in the examples of Google, eBay, and Paypal.

We also loved how detailed and structured LinkedIn presents its superiority over its competitors. No loud words – just realistic calculations and comparisons showing their leading position creates high barriers to entry for the competition.

Key Points 

• Proving your chosen model works as others do is a great way to convince investors . Of course, you must ensure this comparison is accurate and relevant to your product.
• Don’t get unnecessarily shy when it comes to bragging about your achievements. Highlight your competitive advantages and put them in the context of real numbers that investors can understand.

12. Coinbase

Here you can see one of the most concise pitch decks where the team is super laconic in presenting their project. The winning maneuver here is tying the first part of the brand deck to Bitcoin – a global currency, the popularity of which is growing exponentially.

Further, the company merges the Bitcoin potential and its product by presenting Coinbase as the easy-to-use Bitcoin wallet compared to all other complex solutions existing in the market.

And the cherry on top? It draws a parallel between the connection of Coinbase and Bitcoin and iTunes and MP3 to create associations of success and reliability.

• Less is more, and we can’t state that enough. Your presentation can become one of the best pitch decks, even if it’s very simple and succinct in its wording .

13. Foursquare

We give the awards for the “most detailed and clear explanation of the product” to Foursquare. This is one of the best startup pitch decks if your startup is at the beginning of its journey and has just released the product’s first version.

If you are at your starting point, this type of detailed brand deck can help you fully reveal the whole idea of the company. We recommend you take their writing style and the construction of the slides if there is a need to present your idea from scratch, and the lack of details can work against you.

• If your startup is a complete novice and needs to build its reputation from scratch, create a detailed deck that will fully explain your vision .

14. Snapchat

More a user-centered presentation of how the product can be used rather than a pitch deck for investors, Snapchat’s presentation anyways finds its place in our list of best pitch decks. Why? Because they are mastering the art of product demonstration – you feel like you are about to use the product already when you see their slides.

What’s the secret behind it? Very personal and honest style of sharing information + the team behind Snapchat developed a great philosophy before they launched the product – embracing the moment and unguarded conversations.

• Come up with a deep and well-thought-out idea that will support your product. It will create a strong foundation for your communication with potential users or investors.
• Tie your tone of voice to the philosophy of the product to create a comprehensive picture and make users feel like they are a part of the story.

15. YouTube 

Well, YouTube’s early-stage presentation is not as visually appealing and modern-looking as others in our best pitch decks list. But we want you to look at it from another perspective – how with just an idea and a few slides, the YouTube team managed to convey their vision of how the product will look at its full capacity. 

Here, the emphasis is mostly on the genius idea behind the startup – videos exist as isolated files, and something should be done with that. The team behind YouTube managed to find the right pain point that triggered many in the gradually growing digital era. And if your idea is worthy, it can win over investors even without an outstanding presentation. Just a clear presentation of a great idea.

• Without underestimating the importance of a good presentation, don’t forget that a worthy idea is what lies at the core of success . So be sure to think it through and come up with something unique that will spark interest.

16. Crunchbase

Well, here’s another great example of mixing creative and analytical approaches – the Crunchbase pitch deck. They perfectly promote their value as a private company prospecting space with a hook – the public company market is shrinking, while private companies are the way to go. Meanwhile, many professionals strive to get opportunities in the private market. Added the thoughtfully picked visuals of ice fissure – and the viewers fall into the feeling of the cold inaccessible world of private companies where they need help.

It’s also worth mentioning Crunchbase is the first in our list of best pitch decks of all time that presents a growth engine. It’s a great way to demonstrate the effectiveness of your project and show investors how it can reach its full potential.

• If your muse just woke up, complement your statements with visuals that strengthen the emotional impact of your project . Visuals are a universal language that can help you win the hearts of many.
• Design a growth engine that is achievable and based on real numbers and projections.

17. Peloton

Here’s something new we haven’t talked about before. Peloton has one of the best investor pitch decks due to the detailed brand wheel on which they built their whole presentation.

The brand wheel is a clear graph showing the core four aspects necessary for investors to understand the whole idea of the product and how it fits into the market. In more simple terms, the brand wheel shows the brand-customer relationship from many angles – from what the startup team tries to convey to how it’s perceived by their customers.

We liked the brand strategy Peloton has – they have very detailed demographics and psychographics of their target audience. Consequently, they know which messaging and visuals are the most suitable for their potential customers.

• Have a brand wheel to track the unnoticed areas of your consumers’ behavior . Knowing what your target audience wants and needs is the key to success in many marketing campaigns. And if you can prove to investors you have the key to your target audience’s hearts, the chances your startup will get investments are much higher.

18. Wayfair

The pitch deck of Wayfair awakes emotions of comfy home life, as the colors and visuals bring a feeling of warmth and coziness to the viewer. That’s this investor pitch deck’s first success as Wayfair transforms how people shop for home furnishings and decor. So, if their presentation design alone can set the right emotional background, their desired impression is half made.

What further caught our attention were the detailed financials. Reconciliation of adjusted EBITDA, free cash flow, and illustrative customer acquisition cost – all of these elements are a great way to demonstrate how the company is developing and growing in the language of numbers that investors understand the best.

• Leverage the power of financials to give the most real-life demonstration of the development and success of your company.
• Play with colors and design elements in the background to convey the desired impression of your project.

19. Walmart

Another one of the best startup pitch decks – Walmart shows the effectiveness of their investment in Flipkart Group. This eCommerce company can open new doors into an online market for Walmart.

This presentation demonstrates the effectiveness of the synergy between the two companies – Walmart brings its offline network and expertise. At the same time, Flipkart Group provides an online presence and knowledge of the market.

Slide 7 is a good way to present your startup’s growth opportunity in a specific market. You can see Walmart included all the key metrics that comprehensively overview current and future opportunities. It’s a good example of deep analytical data that shows the growth rate in the market, added detailed data about potential customers and their characteristics.

• If you aim to show the investment potential of your company or project, break down all the key metrics into small pieces and demonstrate them clearly. Your investor pitch deck should show what each cooperation party brings to the table .

Coming to Bliss, here’s one of the pitch decks with a great approach to justifying why they need the finance they need and why investors should pay attention now and not later.

Their financing slide is a good example of giving investors the WHY behind their investment. Here, Bliss provides precise data on when they can reach certain milestones and how their decisions will affect the company’s future. Isn’t it more impressive than just showing the number of cash they need?

We also love Bliss creating urgency by emphasizing engineering talent’s poor adaptability to the increasingly remote world. They provide investors with a clear understanding of how their investment can help them to bridge the gap between current and future states.

• Create a sense of urgency explaining why the specific project is the right one to invest in at this particular moment .
• Give the investors an understanding of what their investment can bring to the company and how it will lead to success. Show how your raised money will help you to reach the desired future state .

21. Launchrock

Best pitch decks can break the rules of standard structures, and Launchrock’s example is great proof of it.

There is no standard problem/solution slide that explains the pain point and how the product solves it. Instead, Launchrock used an unconventional approach – they just listed their key achievements so far (users, shares, etc.) and some examples of how customers use them.

Actually, it’s not about the standard structure that matters but the effectiveness of presenting your value and how it can be used. Launchrock was a successful example of this approach – they showed what they did and how it worked.

This investor pitch deck is wrapped up by a large team of investors and advisors – a great way to show the engagement of people who believe in your idea.

• Rethink the structure of your pitch deck – don’t limit yourself to the traditional structure . As long as your presentation effectively conveys your project’s value, it’s all good.
• If investors already believe in your project, include them in your brand deck to create a feeling of community .

22. Intercom

In contrast to the previous brand deck, Intercom’s presentation is a very standard one. That’s one of the best pitch decks that helped them raise funding for further development. Though you may find the content too plain and simple – that’s what made it effective.

The startup team tried to avoid overwhelming investors with complex information. You can see only the most critical information without further details or explanations.

What we loved a lot ( and that’s not the first time it proved effective ), they included very detailed expectations from investors in the presentation. There is a clear amount of money needed, a timeline, and even special conditions if the company can meet its own goals.

• Investors make decisions easier if they see a clear structure and expectations from the team. Plan how your expected sum will be used and how long it will take to show some results to investors . With that roadmap at hand, they are more likely to trust you.

23. Shopify

It seems it’s the first investor pitch deck that includes a success story of an existing client who already benefits from their product. DODOCASE’s use case illustration reveals Shopify’s value and effectiveness without any further explanations from the startup team. And what was a smart move, in our opinion, is that Shopify showed the gradual success of their client when they first Shopify’s standard version and then moved to Shopify Premium, boosting their results even further.

That’s a good trick to show well-structured subscription models and which benefits each user level gets.

What else? We also loved growth vectors, a specific way to demonstrate the key directions for the company’s development in terms of products and markets.

• Have success stories of clients? That would be your best proof that the product is working and delivering results . If your startup doesn’t have one yet, you can run a few pilot projects and tell the stories of these clients in your pitch deck.
• If your project is multidimensional and there are different stakeholders ( buyers, merchants, etc., like in the case of Shopify ), have clear growth vectors that show which areas you’re focusing on .

24. Mattermark

Oh, how much we love clearly formulated slogans. Mattermark presents itself like a Google for business people, and that first-slide-first-impression vibe is hard to forget. Further, they show how Google addresses business people’s needs regarding information about investments, partners, and competitors, emphasizing the gaps in the market. That’s a good way to present a problem your startup is trying to solve.

This brand deck contains robust graphs and charts – something that shows the deep financial expertise of the team. The company’s previous performance and future development plans are illustrated with the help of very informative visuals.

• Have advanced financial analytics to show a deep understanding of the market and your ability to forecast . Elaborate charts and graphs will leave no investor indifferent.

25. Biogrify

Another nonconformist pitch deck example – no financials to demonstrate the company’s performance, no case studies, and no detailed problem statements.

Instead, Biogrify made a nice presentation with real examples of how the product looks and works in different scenarios. You can get the first impression of the product and how it works without a single word – just an example of posts shared on their social network.

We liked the colors and the creative examples of the platform, which were picked carefully to show the universal nature of the product. Overall, a great way to hook investors in the first slides – even without many statements about the potential of your startup.

• We have talked about it before. Real examples of a product’s usage are better than any words as they provide real context and show how the product works without further explanation.

Did we say short and concise? Piccsy heard that. This investor presentation has only four slides with the most straightforward structure.

First, what’s the problem? The problem slide is very comprehensive. A detailed bubble chart shows all the possible directions where the Piccsy team can move, and the simple pictorial illustration of each direction makes understanding easy. This slide shows the team’s clear vision and understanding of the market they are entering.

What’s coming next? Solution! That’s not as robust as the problem slide, but quite impressive in its way. There is a straightforward intro of the main directions where this social network can help users stream their desired content.

The last slide is about the team behind Piccsy. Short. Quick. That’s all you need to know.

Well, it would be honest to say that presentations this short are not the best idea for early-stage startups. And don’t forget about the +- 10 pages standard that prevails among investor pitch decks.

Still, that’s one of the best pitch decks in history, thanks to its straightforward language and the ability to say more with less.

• We probably highlight here the problem’s slide structure which can be very useful for any startup . Show the market you’re entering and what possible directions your team can take in an advanced way.

27. Fyre Festival

Fyre comes with a big announcement. Their pitch deck promotes and announces the Fyre Festival along with product marketing, showcasing how deep the company’s roots are with music and influencers and the community-driven approach they had from the very beginning.

The style of the presentation deserves special attention. The slides are very minimalistic and with all the elements of high-class aesthetics. They perfectly translate the niche where Fyre positions itself – confident, stylish, and up-to-date.

And Fyre’s community of the most renowned artists of the time presented in the beginning. That’s a boom – speaking louder than any words.

• Choose font colors, tone of voice, and composition of each slide with extra care to position your brand correctly . The correctly chosen design and writing style can hypnotize your investors, making them instantly feel the vibe you want to create.

28. TouristEye

Hmm… Not sure if we recommend you opt for the aggressive competitor comparison TouristEye did in its first slides, but they could display what they do unique in the competitive market, which is one of the key tasks of a good pitch deck.

The app’s screenshots demonstrate its features and user-friendly design without benefits-driven language. This approach is proven to be effective, and that’s not the first time we see it in successful startup presentations.

There is no team slide here, and that can be the approach that drives investor attention more to the product than to the team behind it.

• Screenshots of the app in action are one of the most obvious and effective ways to demonstrate how your product works and what problems it solves . That kind of insight can instantly attract investors without explaining a lot.

29. Kickfolio

What about listing only the key things you want to share about your company without much detail? Kickfolio makes it, and that’s a good example to show how best pitch decks can also be concise.

It has a unique structure – very short in words and explanations; this investor pitch deck looks like an infographic with the key points about the company’s performance, team, and product features.

They start with the problem statement, continuing with the progress and reviews of users after Kickfolio’s launch and first success, and wrapping up with a laconic statement of how much money Kickfolio is looking to raise.

Though there are no case studies or detailed analytics, this pitch deck is still very powerful. It conveys the essence of Kickfolio and provides enough information for investors to get a general idea about the project.

And what we like about it the most – there are many user reviews about the product, which is not typical for a pitch deck – yet they speak louder than many case studies or graphs.

• Include customer reviews or peer testimonials if you have them . If your product already has positive feedback, it will make the perfect addition to any startup pitch deck.

30. Mixpanel

Two problem statements – one better than the other – catch the attention from the very first slide. Mixpanel pitch deck clearly explains its mission and its product’s place in the market by touching on the pain point we all can relate to this or that way – making business decisions underlooking the importance of data.

Mixpanel’s brand deck has one of the most detailed performance slides we have ever seen. They show their sales and marketing KPIs and have a great expansion plan showing their way to conquer the market.

Seeing forecasted metrics, a timeline of their product development, and the relevance of their product to the industry make this pitch deck worth every second.

• As much relevant data as possible – numbers, metrics, graphs – can help investors decide whether it’s worth investing . Show your product’s progress and forecasted performance through the years to impress investors.
• Have an achievable expansion plan to show that you can grow and develop your product in a way that will get you more investors and customers.

Key Takeaways

Well, let’s wrap up this journey through the best pitch decks.

• Though there are established standards that best pitch decks follow at some point, the most important standard for each investor pitch deck is to be comprehensive and convincing . Whatever creative approach you take, ensure your pitch deck leaves investors with an understanding of who you are and what you do. Make investors believe in your mission enough to make an investment decision.
• Spend most of your time on what you want to convey with your brand deck, and leave the rest to Renderforest. With the ready-to-use pitch deck templates and our intuitive editor, you can create a perfect investor pitch deck in no time.

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• Presentations
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New PowerPoint Pitch Deck Templates (From Envato Elements - For 2024)

It’s challenging to craft a compelling investor pitch PowerPoint template. You need a narrative that resonates with slides designs that engage and don’t overwhelm.

Your PPT deck must: showcase your team, the problem and your innovative solution . It must include your business plan and financial evidence for investors to know.

Here's a handful of the best new PowerPoint business plan pitch deck templates. These are trending on Envato Elements:

1. Startup Pitch Deck Template for PowerPoint

First, let's look at this investor presentation template for PowerPoint that has all the elements a winning pitch needs. Its premium look and design are perfect for professionals and entrepreneurs. The business plan PPT template's features speak for themselves:

• Google Slides and PPTX files
• 30 total slides
• fully editable elements
• documentation file

2. Pitch Deck - Business Plan Template for PowerPoint

Check out this P owerPoint pitch deck template. These creative slides designs are ready to customize for your business pitch presentation. You'll find many professional PPT slides, graphs, charts, tables, and diagrams. As for its features:

• over 100 unique slides
• full HD resolution
• 16:9 widescreen aspect ratio
• free updates and support

Use this great business pitch presentation example. Chowcase how your ideas are ready for success.

3. Fintech - Startup Pitch Deck Template PPT Presentation

Use this Fintech Startup presentation template for your startup company presentation. These slide designs have unique designs styles. They also use stand out colors and modern gradients. The pitch deck template PPT download includes:

• 40 unique slides
• 16:9 slide format
• 7 pre-made color variations

Impress investors with a revenue business model slide pitch deck.

4. Startup Pitch Deck PowerPoint Template

Are you preparing a business pitch deck for an investor? This startup pitch PowerPoint template is one of the best choices. It comes packed with all the slides a startup business plan PPT presentation needs:

• 200 total slides
• dark and light versions
• over 4000 vector icons

5. Farand - Pitch Deck PowerPoint Template

Use this great startup presentation template for your next pitch. It's a great PowerPoint pitch deck template. The PPT deck includes:

• 40 Master Slide layouts
• resizable and editable graphics
• content placeholders
• mockup devices

Trust in this investor pitch PowerPoint template!

6. Maven - Pitch Deck Template for PowerPoint

Maven is an elegant and modern creative business slide deck. Is perfect for agencies and other projects. Choose the layout that works best for your business proposal deck.

See what you'll get in this complete business pitch PowerPoint template:

• 100 gorgeous layouts
• based on Master Slides
• 16:9 aspect ratio

7. Corporate Infographic Business Plan Template for PowerPoint

Try this business pitch presentation template if you want to impress your audience. This pitch deck template comes with detailed infographics to put a powerful business plan deck together. 

This business plan template for PowerPoint includes:

• 1000+ slides
• animated slides
• over 1000 vector icons

Customize this download for your business model slides.

8. MakeIT - Business Plan PPT Template

Use the MakeIT template for both business presentations as well as to make pitch decks. The template is very customizable and features a modern and versatile design. It includes:

• 150 unique slides
• 5 pre-made color variations
• handcrafted infographics
• editable and resizable graphics

This business plan PPT template is suitable for IT startups and IT companies.

9. Sales Pitch Deck Template for PPT

This premium business pitch presentation template is great for sales and pitch presentations. Its modern and clean design makes it a versatile option. It works for an elevator pitch PowerPoint presentation. Also use it for a pitch deck with a pitch deck revenue model slide. On top of that, the template includes:

• seven color options
• 4:3 and 16:9 aspect ratios

10. Union - Pitch Deck PowerPoint Template

This is one of the best business plan templates for PPT. It's a top-notch business proposal pitch deck template that has what you need to create a powerful and winning presentation. This template comes with:

• 50 unique and professional slides
• 2 theme variations
• vector shape illustrations
• easy-to-edit graphs, charts, tables, diagrams

11. Business Overview - Business Plan Template for PPT

This premium template has a classic and versatile look. It comes with image placeholders to quickly customize your content. A great option for an investor pitch PowerPoint template. It has:

• 30 unique slides
• HD resolution
• elegant slide transitions
• infographics and graphs

Use this PowerPoint pitch deck template to showcase what your business is all about.

12. Subtle - PowerPoint Pitch Deck Template

Subtle is a unique and beautifully design pitch template ideal to put together and elevator pitch PowerPoint. It comes with:

• 36 fully editable slides
• easy customization options
• Google Fonts used

It's a great option for creative industries looking for investment to take their business to the next level.

13. Pitch Werk - Elegant PowerPoint Pitch Template Deck

You can create your professional slide deck quickly thanks to this easy-to-use PowerPoint template. Every object in this presentation design is fully editable in PowerPoint. Check out some of its highlights:

• more 100 unique slides
• 5 pre-made color schemes
• PDF documentation included

14. Tsaly - PowerPoint Pitch Deck Template

Tsaly is a modern startup PowerPoint template with a contemporary design. It's made for a digital startup that’s got one both feet in the future. There’s a compelling mix of simplicity and high end design. This pitch PowerPoint template is packed with:

• drag-and-drop editing
• media placeholders

15. Jozeka - Investor Pitch Deck PowerPoint Template

Are you pitching a fresh business plan and need a business model slides template? This PowerPoint slide deck is designed to appeal to investors. It features:

• 60 slides with a polished design that’s contemporary, colorful, and clean
• light and dark variations
• RGB color moders
• hundreds of icons and polished data visualizations

16. Startup Pitch Deck PowerPoint Template

With all the features in this template, you’ll have your PowerPoint pitch deck ready in no time:

• 30 slides designs and many layout options
• dark and light color theme variations
• icon variations

With this flexible design you can craft a presentation that hits all the key points. Showcase your business plan presentation. Illustrate how your company offers solutions to complex problems. Present exactly the data that'll secure venture capital.

17. Up! - Pitch Deck and Business Plan Template for PPT

If you're looking for a modern business pitch presentation template for your company, Up! is the right choice. Its high contrast color palette along with its subtle gradient applications makes it look almost futuristic. The features only add to its allure:

• 35 total slides
• free web fonts

18. Business Proposal Presentation PowerPoint Template

This business pitch presentation template is ideal to tell your company story. This classic proposal deck keeps things simple and to the point with its "to the point" layout. Its highlights include:

• 15 total slides
• based on Master Slides for easy editing
• documentation included

19. PLUSS - Elevator Pitch Deck Template for PowerPoint

This is a pitch PowerPoint presentation template bundle that includes:

• three sets of PPT designs and 32 slides
• 16:9 landscape slide forma
• fully customizable elements

If you need a number of style and presentation options, with high quality design, and minimal aesthetic, then this bundle is a great deal.

20. Startia - Business Pitch Presentation Example

Startia is an excellent proposal deck template for startups and companies looking to grow. Wow investors with a fresh business plan deck that has everything you need, like:

• 30 slide designs

Highlight the market you’re targeting and pitch your business concept to potential investors.

21. StartUp Business Plan PPT Template

This startup pitch deck template for PowerPoint offers a quick and stunning way to show off your ideas. Inspired in a 2009 pitch deck classic, this business pitch presentation template has:

• Keynote, Google Slides, and PowerPoint files
• functional and modern design
• documentation

22. Lanzo - PowerPoint Pitch Deck Template

If you need a creative deck to feature your new startup to investors, Lanzo is a stunning business presentation template design. It's got:

• 16:9 widescreen slide format
• proper documentation

This startup presentation template also has inventive design features like high contrast data charts.

23. Quint Pitch Deck PowerPoint Template

You can't help but to feel a sense of trust as your browse through Quint's slides. This is a clean slide deck template, with a unique color palette. This premium business plan deck includes:

• 30 unique slide designs
• resizable vector elements

24. Business Plan Template for PowerPoint Presentations

This modern business plan template for PowerPoint is versatile. Use it for many types of businesses that are reaching out to potential investors. This investor presentation template set has:

• more than 30 slides
• high-quality resolution
• device mockups

25. Pitch Deck Ready Business Plan Template for PPT

One of my favorite features in this pitch deck template for PowerPoint is its unique geometric slide layouts. It includes:

• 150 total slides
• 5 color pre-made schemes

This template will increase your chances of investment and support.

26. Pitchmo - Creative Pitch Deck PowerPoint Template

Pitchmo offers a unique set of ideas to approach pitch deck template design. Plus, it comes with amazing features, such as: 

• PPT and PPTX files
• more than 30 unique slides
• free support

You'll also get access to a huge library of icons that help you highlight your information. Update them easily to create a sense of visual interest in your next pitch deck presentation.

27. Business Pro - Business Plan Template for PPT

Looking for different pitch deck templates? Why don't you try a minimal and aesthetic approach to the business model slide template?

This unique PPT deck will surprise your audience. You'll get:

• over 150 total slides
• pixel-perfect illustrations

28. Pro Business Pitch Presentation Example Template

The pitch deck proposal template hits all the stops when it comes to presenting a tight business proposal. It can be used in many industries to create a beautiful pitch deck and it comes with:

This is a premium template with a well though out color palette and structure.

29. Marketing Business Plan Template for PowerPoint

Already mapping out that marketing plan for your startup? This premium elevator pitch PowerPoint template offers all the best tools to display data. The startup presentation template includes:

• 36 slide designs
• light and dark color schemes
• fully editable infographics and maps
• vector icons and elements

30. Scofe - Business Model Slide Pitch Deck

Last but not least, check out this business pitch PowerPoint template. It's a minimal business slide deck with 45 creative slides. This business model slide pitch deck download also features:

• 16:9 widescreen ratio
• gallery and portfolio slides
• 700+ pixel-perfect icons

How to Make Startup PPT Pitch Deck Template Customizations Quickly

Premium PowerPoint pitch deck templates make startup PPT presentations easier. The best of these templates includes powerful placeholders that enable almost instant customization. 

When you’re creating your pitch deck, it’s important to use visual aids to get your message across.

Show off wordy slide after wordy slide and you’ll lose the audience in no time. But by using visuals, you keep them engaged and focused on you.

1. Customize Charts

Let’s begin by looking at a chart from Pitch Werk , a business plan PPT deck from Envato Elements.

Charts in PowerPoint work by linking directly to an embedded version of Excel. That's Microsoft’s spreadsheet software.

To edit a chart like this, right-click on one of the columns and select  Edit Data . An Excel window will pop up, and you can make edits to the chart labels and data. As you type in new values, the chart will adjust to match.

2. Customize Maps

Let’s say you want to showcase your business operations across the United States. You could make a list, but those are dull. Instead, try a color-coded map. Add color fill to states where you've got offices. 

To customize a map, simply right-click on a state. Then, click  Format Shape  in the drop-down. A sidebar will open over on the right side of your screen. Click  Fill,  then  Solid Fill,  and select a color from the chooser. Just like that, you can build a beautiful custom map.

3. Customize Device Mockups

They’re meant to demo your app or website by showing how it looks on a real device. Suppose you've got a mobile website that’s key to your pitch.

 The first step is to capture a screenshot on a mobile device, then transfer it to your computer. Once you’ve done that, the process is very simple. Simply click inside the image placeholder, browse to the screenshot, and click to insert it. Just like that, the image will drop onto the phone screen. It looks real and takes only seconds!

Remember, the best pitch deck templates are incredibly easy to customize and offer stunning features just like these. It’s up to your sense of creativity to bring them to life. All the tools you’ll need lie right at your fingertips.

5 Quick Pitch Deck (Startup Business Plan) Presentation Tips

Great startups, and exciting small business ideas don’t magically get funded. You've got to get out there and work hard for every dollar of investing you bring in. It’s challenging to get funding at any stage of your company.

1. Include Only What Investors Are Looking For

Investors have a never-ending stream of pitches they review on an ongoing basis. There’s an expected framework to professional and effective pitch decks, which you need to work within.

For most early-stage startups or innovative small businesses, just 10 to 15 slides is on target, but ten or less is better. You want to keep your presentation concise: more like a 10 to 15 minute short, than a feature-length movie.

Here are a few quick-fire, pitch deck tips to keep your business presentation on point—including exactly what investors want to see. 

2. Design Simple and Direct Pitch Deck Slides

Keep in mind that you don’t want to include much more than those ten or so slides in your initial pitch. The more information you try to pack into your pitch, the quicker it becomes confusing for investors.

Move your key data points to early in your deck, so you can grab attention quickly. Avoid trying to hit every nuance of your company's expected positioning.  

A great presentation focuses on the message you’re giving. Great design and visuals need to complement your message.

Consider using a PowerPoint business pitch template. It should have easy-to-use pitch deck slides already included. Here are three templates designed for presenting your business plan to investors:

• Pitch Werk - Simple PowerPoint Pitch Deck Template . If you need a simple and modern pitch deck template, this set of over 100 slide designs is a great choice. Whether you want to make a new business plan proposal or investor pitch deck.
• Business Plan PowerPoint Infographics . This is an attractive pitch PPT template with a modern design and all the slide layout choices a compelling pitch deck needs. With it you can create a perfect pitch backed by a great design.
• Vinue Business Plan . This is a versatile business plan template for PowerPoint that can be used for many business types looking to get investor funding. Learn how to customize this PowerPoint template , so you’re able to quickly prep your deck.

3. Deliver Your Message and Startup Story

What’s that key problem that you’re solving? What’s the competitive advantage that allows you to take advantage and move quickly? What’s the innovative way you’re doing this that'll disrupt the market?

Your pitch deck should be an overall narrative that communicates your startup’s story. User stories of how your company solves a problem for its target market are great.

Hit your big points in a clear way and avoid too much detail. You don’t need to overshare.

You can include appendixes if you deliver your deck out as a PDF. Your presentation is where you paint the big picture and spice it with just enough detail to pique interest.

Bottom line, don’t forget to ask for the money. Be really clear and specific about your ask and how you plan to use the funds.

Learn more about how to craft a compelling narrative and persuade with your PowerPoint presentation:

4. Focus on Company Growth

It's often said that investors focus on growth. Basically, you're trying to create a "fear of missing out." Showcase the side of your company that anyone would want to invest in.

That's why it helps to include a growth slide, particularly one with a chart and graph. Focus on a key metrics like new subscriptions or active users increment. 

5. Make an Ask at the End

The format of a pitch deck presentation implies you're going to make an "ask" of the audience. Make sure that slide gives the audience an option to jump on board with your company. 

Examples of "asks" that you might make at the end of a pitch deck presentation include:

• apply to open positions within your company as you search for talent to take things to the next level
• investment to get the critical funding it takes to keep your company running and growing
• introductions to others who can help you achieve your growth goals

5 Top Pitch Deck PowerPoint PPT Design Trends for 2024

If you want to make sure your pitch deck stands out, it has to be professional and modern. Keep the latest design trends in mind.

We've got the top 5 pitch deck PowerPoint trends for you to use. 

1. Contrasting Colors

Color plays an important role in any design. This year, combine two contrasting colors for the most impact. Take cues from this Simple Presentation template . It combines yellow and black to make your information stand out. 

2. Slides Don’t Have to Be White

The use of background images with color overlays or full colored backgrounds is trending. This trend is sure to make your pitch deck stand out and make it look more on brand. 

3. Consider Space On Your Data Slides

Key information must stand out. Follow this PowerPoint design trend. Leave plenty of space around your charts, graphs, and infographics. This will make it easier for your audience to remember key points and important information.

This Pitch Deck PowerPoint template makes great use of white space in its slides.

4. More Than One Font or Font Weight

For example, choose a serif font paired with a sans serif font. If you’re not sure what fonts go well together, consider experimenting with regular and bold font weight to add contrast. 

5. Get Creative With Shapes

Shapes are a great way to spice up the plain white background of any slide layout. But you don’t have to limit yourself to squares and circles. Experiment with other shape types as well as the position of the shape.

The Getta PowerPoint template does an excellent job of using shapes creatively.

Important PowerPoint Slides Every Pitch Deck (Business Plan Presentation) Needs

Building a business plan presentation? There are a few slides that you should always include. Each one's designed to help you communicate crucial details to potential investors. These really set the stage for your pitch and guide you to success.

• A strong intro. Any successful business proposal presentation has to start off by introducing your company and your team. In doing so, your audience can place faces with names and make an instant personal connection.
• Outline your goals . If you’re asking for funding, chances are you’ve got a big idea. This business plan PPT slide puts that idea front and center: it's a statement of exactly what you aim to accomplish.
• Highlight plans. Once you’ve stated your ideas and goals, it’s time to detail how you’ll accomplish them. This slide should include your core competencies, elements of your team that set your firm apart. Also focus on specific actions you plan to take to reach the objective.
• The revenue model. Any investor expects a healthy return. Here, you detail your path to profit. Be specific and honest and highlight both monetary totals and timelines.
• The funding pitch. Last but not least comes the reason for the business plan presentation. Here's where you outline your funding needs and make the crucial ask from investors. Again, focus on detailed plans for use of the money, and revisit earlier discussions about forecasted returns.

Sound overwhelming? It doesn’t have to be, thanks to amazing pitch deck templates from Envato Elements. These business pitch templates come with these slides—and countless others—ready for you to use. 

They’re professionally designed, so you can be sure to get top quality throughout. All you've got to do is drop in your own content!

Let’s take a closer look at Redeem , a pitch deck presentation from Envato Elements.

The Intro Slide

As you can see, this business plan PPT has an intro slide built in. You don’t have to worry about building slides from scratch, thanks to powerful templates like this.

The intro sets the stage for the entire presentation. Break free of being simply another pitch deck. Establish strong personal relationships with your audience. If they connect with the people behind your idea, they’re more likely to invest in it.

To add an image, you can simply select the Replace Image Here box, and drop in your own photo.

To change the text, triple-click on a line and type over it. It’s that easy!

The Growth & Revenue Slide

The best business plan templates for PPT include charts and graphs built in. These are especially useful when you need to share a lot of data in a clear and concise way.

Let’s look at the Revenue slide, which can be used to outline your financial growth strategy.

The centerpiece of the slide is the colorful bar graph. Some business model slides templates include detailed charts that can be edited with PowerPoint’s embedded Excel editor. You can click and drag on the bars to precisely scale them.

Be sure to swap out the legends and axis labels to fit your needs. And then tie everything together with a strong description. Using a chart like this is far more engaging than merely talking about numbers. 

The Investment Ask Slide

Finally, we come to the true reason for a business plan presentation: the funding ask. This is the moment that counts, and that pays. Here, you ask investors to trust in your vision with their dollars.

This slide is structured as a pricing table. But it’s also perfect for pitching a two-phase venture capital effort. 

Begin by adding a title and subtitle over on the right. Continue by labeling the two boxes with the names and timelines of your fundraising rounds. Substitute funding targets for the prices and wrap up by highlighting planned uses for the money.

These slides vividly show the value of using professional pitch deck templates. You've got more time to focus on your ideas, as you leave arduous slide design work to the experts!

Apply these tips and tricks to create complete pitch deck slides. Work with premium slides for pitch decks to close your next investment deal.

Find More Professional Pitch Deck Templates 

Now you know the most important slides every pitch deck needs. Let's look at some of our best business plan templates for PPT, Keynote and Google Slides: 

Common PowerPoint Pitch Deck Questions Answered (FAQ)

Making the best pitch PowerPoint presentation can be stressful, especially if you're just starting in this area. But don't worry, I'm here to help you with some of the most frequently asked questions:

1. What Types of Presentations Are There?

Before you even start working in PowerPoint, define what type of presentation you'll deliver. There are many types, and each will give you a different result. Here are the most common:

• Persuasive . Presentations that are designed to change the mind of the audience or impart your perspective.
• Decision-driven . Often found in the corporate world, these presentations provide a recommendation or path forward. 
• Introductory . An introductory presentation is the first point of contact. It basically showcases your business and work to potential clientele.
• Informative (educational) . With no ulterior motive, informative presentations are about showing knowledge or new ideas to an audience.

2. What Mistakes Should I Avoid When Making My Pitch Deck?

Doing a pitch presentation isn't as easy as it might sound. The top mistakes you should avoid are:

• Using animation effects on the slides . They tend to slow your presentation and distract your audience. Plus, most transition effects don't look professional so it's best to avoid them.
• Doing a long pitch . On average, we've got an attention span of less than 20 minutes on a task we're not motivated to complete. Keep this in mind for your presentation. If you stick to 20 minutes, it forces you to make your message more concise and you'll keep your audience engaged. 
• Having a weak conclusion . If you want your presentation to stick, don't go for a simple ending. By giving the notion you're wrapping up your presentation, only to conclude with an amazing fact, your message will stick better.

3. How Can I Make Slide Layouts in PowerPoint?

Technically, a layout is the combination and arrangement of the objects on a slide. In practice, the layout is a one-click starting point for your presentation and a real time-saver. That's why it's important to know how to create your own layouts and not limit yourself to the ones included in PowerPoint.

Learn all about it here:

4. What's the Right Size for My PPT Slides?

When you're projecting your finished presentation, you may find the slides appear cut off on the edges or boxed in on the screen. To prevent this, consider the size and aspect ratio of your presentation. 

The first step is to figure out in what device your presentation is most likely to appear on:

• laptop screens
• conference room projectors
• iPads and tablets
• widescreen or large format displays

Each display has a different aspect ratio that describes the width versus height of the screen. The same presentation will appear differently on each device because the aspect ratio varies. Check more about this topic here:

5. How Can I Work With Others in PowerPoint?

If you're working on a pitch deck presentation, chances are it's a team effort. So, you need to make a collaborative presentation. This way, all the members can work on it at the same time. 

Thankfully, Microsoft PowerPoint has added many collaborative, online features in its recent versions. It's very easy to learn how to share a pitch PowerPoint here:

Learn More About How to Make Great Investor Pitch Deck Presentations

When you're building a business plan in PowerPoint, there are tons of tools available. Using a business pitch template is a surefire step to save time and focus on the content.

There are also helpful resources to learn from pitch deck pros, right here on Tuts+. I recommend checking out our guide. How to Make Great Pitch Decks (Startup Presentation Guide) is a comprehensive resource.

Check out the resources below for more articles and tips to build your best pitch deck yet:

Download Our Free PDF eBook on Making Great Presentations

We've got the perfect complement to a professional PowerPoint template. This will help you learn how to write, design, and deliver great presentations.

Download  The Complete Guide to Making Great Presentations for FREE. Just subscribe to the Tuts+ Business newsletter. Get your ideas formed into a powerful presentation that'll move your audience. 

Best PowerPoint Pitch Deck Templates on Envato Elements (With Unlimited Use)

You can find hundreds of the best PowerPoint pitch deck templates on Envato Elements. Premium pitch deck PowerPoint templates from Envato Elements are designed for business plan presentations.

Need the best pitch deck template for PowerPoint that you can customize quickly? We've got the best ones to work with in this article.

PowerPoint Pitch Decks

These business model slide pitch decks for PowerPoint have unique designs choose from. You can use them to showcase the concepts in your PowerPoint pitch deck with pre-built slides for your:

• business plan
• product vision
• business model
• market size
• infographics

A PowerPoint pitch deck template will save you hours of design work. Add your business ideas and key data to these business plan PPT slides. Prep your business pitch template, and get ready to win over investors!

Subscribe to Envato Elements and download as many premium PPT pitch decks as you want. All for one low monthly price!

Not only that, but you get access to thousands of premium creative assets. Find logo templates, graphics, royalty-free music, and more!

Plus, now Envato Elements has introduced an AI-powered search feature ! This new tool allows you to input a description of your project to effortlessly locate the finest human-crafted resources. 

Start experimenting with this enhanced search tool! Discover the ideal pitch deck PowerPoint templates for your business plan presentations.

Grab the Best Pitch Deck Template for PowerPoint Today!

Put one of the designs above to use now. Or check out the wide variety of PowerPoint slide deck templates available for sale on Envato Elements. We've got the best PPT decks and business plan PPT templates  and innovative new pitch deck designs to choose from. 

Grab a quality business plan template for PowerPoint today. Learn how to customize it quickly, and use it to help secure the investor funding you need for your startup or small business!

Editorial Note :  This post has been updated with contributions from Lex Soto ,  Brenda Barron , Maria Villanueva and Dacia Egurrola . Maria is the Associate Editor of the Tuts+ Design channel. Brenda is a freelance instructor for Envato Tuts+. Lex and Dacia are staff writers for Envato Tuts+.

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Top 10 Business Pitch Deck Templates with Samples and Examples

Deepika Dhaka

In today's competitive business world, a compelling pitch deck is essential to succeed. It captures attention, inspires, and opens doors to success. This blog offers a collection of powerful Business Pitch Deck Templates designed to help you craft a winning presentation.

What makes these Business Pitch Decks unique?

The Storyteller: These pitch deck templates weave a compelling narrative, engaging your audience on an emotional level. Sharing your journey, challenges, and triumphs inspires investors, creating a lasting impact. 

The Problem Solver: Addressing pain points is crucial in any pitch. These templates help you articulate your Unique Value Proposition (USP) and showcase innovative solutions based on facts. Investors will see how you can solve their challenges, making them eager to partner.

Backed by statistics: Studies show that businesses with compelling pitch decks have a 30% higher chance of securing funding. Our templates are designed to optimize your chances of success.

Also, the 100% customizable nature of the templates gives you the flexibility to edit your presentations. The content-ready slides give you the much-needed structure. 

10 Best Business Pitch Deck Examples and Templates

Don't miss out on the opportunity to unleash your business's potential. With our assistance, your next pitch will be a game-changer!  On that note, let’s begin exploring our most popular pitch decks right away!

Template 1: Problem PPT Slide for Business Pitch Deck

This Problem PPT Template succinctly outlines the pain points that you can resolve. With clear and concise messaging, you'll highlight the pressing problem your product or service addresses, setting the stage for a  compelling solution. Maximize impact, capture attention, and demonstrate the market opportunity with this slide. With such precise mapping of problems and solutions, you have a winning product at hand.  Download now!

Download this pitch deck

Template 2: Solution Slide for Business Pitch Deck

This Solution Slide template enables you to showcase the unique value your product or service brings to the market. With engaging graphics and persuasive messaging, you'll communicate how your solution addresses the problems that your target audience faces. Leverage our Solution Template to captivate your audience, drive engagement, and secure the investment or partnership your business needs to thrive. Download it today!

Template 3: Company Overview Template

This PPT Slide is designed to impress and inform your audience about your business. Highlight your company's mission, average monthly revenue, USPs, and competitive advantage in a visually captivating way. Build credibility, establish trust, and leave a lasting impression with our Company Overview Template, setting the stage for a successful pitch that propels your business forward. Download now!

Template 4: Company Objectives PPT Template 

Presenting a Company Objectives Template for business pitch decks that you need to articulate your company's mission, vision, and values. Showcase your strategic goals, growth targets, and the impact you aim to make in the market. With this template, you can inspire investors and stakeholders, demonstrating your commitment to a purpose-driven business that delivers tangible results.  

Template 5: Our Target Customer

Confidently define and showcase your target customers using this business pitch deck. Craft a compelling profile encompassing their demographics, preferences, pain points, and aspirations. This template lets you demonstrate a deep and nuanced understanding of your audience, setting the stage for strategic marketing and effective customer acquisition. Maximize your pitch's impact by leveraging this template and capturing the attention of investors and partners who align with your target market. Get it now!

Template 6: Go-to-Market Plans Template for Business Pitch Deck

Presenting a Go-to-Market Template that equips you with a strategic roadmap, enabling you to penetrate the market precisely. Showcase your marketing strategies, sales tactics, distribution channels, and competitive advantage. With this template, you'll demonstrate your readiness to conquer the market and secure the buy-in of investors and partners who crave a winning go-to-market strategy. Get it today!

Template 7: Competitive Analysis Template 

Discover insights on rivals, market trends, and customer preferences. With this template, you'll showcase your in-depth understanding of the competitive landscape, highlighting your key differentiators and positioning your business as the superior choice. Level up your pitch and impress investors and partners who seek a business that crushes the competition and assume market supremacy.

Template 8: Funding Round Investment Template 

Showcase your funding journey, from seed to Series A, B, and C, in a compelling and foolproof manner. With simple graphics and clear explanations, captivate investors with your funding milestones. Leave no doubt about your growth trajectory and investment potential. Get ready to secure knockout funding with our Funding Rounds Template PPT Slide!

Template 9: Company Milestones PPT Template

This Company Milestone PPT Template is a powerhouse for your business pitch deck. Highlight your remarkable achievements, breakthroughs, and growth journey with impactful visuals and concise descriptions. Have investors in awe as you showcase your path of success, building credibility and instilling confidence.  Generate feverish excitement and propel your business to new heights with this PPT Template.

Template 10: Client Testimonial PPT Template

Harness the power of trust and success with our Client Testimonial PPT Template. Highlight glowing testimonials from satisfied clients, reinforcing your credibility and value proposition. With captivating visuals and persuasive quotes, leave a lasting impact on investors and partners, showcasing the positive impact of your business. Add client pictures with their ratings for your business value offered, and make your pitch deck look authentic and impactful.

KEY TO A LASTING IMPRESSION

As Winston Churchill famously said, "Success is not final, failure is not fatal: It is the courage to continue that count." Embrace the courage to confidently present your business, armed with a compelling pitch deck that leaves a lasting impression. To help you on this journey, we invite you to download our exceptional collection of pitch deck templates here. 

Empower your business to rise above the competition and enjoy the success it deserves. Remember, it's not just about the pitch but the transformation your business can achieve.

PS. If you want Sponsorship Pitch Decks, here’s a handy guide with the most popular samples and examples.

FAQs on Business Pitch Deck

What is a pitch deck for business.

 A pitch deck for business is a concise and visually-compelling presentation that outlines the key aspects of a business idea, product, or service. It serves as a powerful tool to communicate the value proposition, market opportunity, competitive advantage, and growth potential of a business to potential investors, partners, or clients. A well-crafted pitch deck captures attention, conveys a compelling story, and persuades the audience to take action.

How do you write a business pitch deck?

Writing a business pitch deck involves essential steps:

Define your objective: Clarify the purpose of your pitch deck, whether it's seeking funding, attracting strategic partnerships, or securing clients.

Research and gather data: Conduct market research, competitive analysis, and customer insights to gather relevant data that supports your claims and demonstrates market potential.

Structure your content: Organize your pitch deck into logical sections, including an attention-grabbing introduction, problem statement, solution, market analysis, business model, traction, team, financials, and a compelling conclusion.

Craft a compelling story: Weave a narrative that engages your audience emotionally. Use storytelling techniques to highlight your journey, challenges, and successes, creating a connection with the listeners.

Create visually appealing slides: Design each slide to be visually-engaging, using consistent branding, high-quality graphics, and concise text. Use bullet points, charts, and visuals to convey information effectively.

Keep it concise and focused: Aim for a concise pitch deck communicating critical points. Use clear and concise language, avoiding jargon and unnecessary details.

Practice and refine: Rehearse your pitch deck presentation multiple times, seeking feedback from peers or mentors. Refine the content and delivery to ensure a polished and confident presentation.

What are the parts of a business pitch deck?

 A business pitch deck typically consists of key sections:

Introduction: Begin with a captivating slide that introduces your business and grabs the audience's attention.

Problem Statement : Clearly define the problem or pain point your target audience faces, emphasizing its significance and impact.

Solution: Present your innovative solution that addresses the issue effectively. Explain how your product or service solves the pain point and offers unique value.

Market Analysis: Provide an overview of the target market, size, growth potential, and key trends. Highlight your competitive landscape and demonstrate how your business stands out.

Business Model: Describe your revenue streams, pricing strategy, and distribution channels. Explain your revenue model. 

Traction: Showcase any achievements, milestones, or significant partnerships that validate your business's progress and potential.

Team: Introduce your team members, highlighting their expertise and relevant experience. Demonstrate that you have a capable and dedicated team to execute the business plan.

Financials: Include key financial projections, such as revenue forecasts, expenses, and profitability. Present the financial data in a clear and easily understandable format.

Call to Action: End the pitch deck with a compelling conclusion and a clear call to action, whether it's seeking investment, partnership, or further discussions.

Remember, the order and content of each section may vary based on your specific business and audience. Tailor the pitch deck in line with your unique value proposition and make a lasting impression.

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Show them your big idea with pitch deck templates

It's the moment you've been waiting for—the chance to pitch your dream, yourself, or your services to a roomful of decision makers. let these customizable templates be your guide to laying out the compelling reasons you're the best choice for whatever they need, so you can close the deal in style..

Sharpen your pitch with these templates for pitch decks

Find your path to success in these templates for pitch decks. These professional-looking templates will help you present yourself as smart, polished and totally capable of doing what you say you will. If you’re pitching yourself for a job, find yourself some resumes and business cards to complement your stellar presentation. After you wow the boardroom, use thank you card templates to tell them how much you appreciated their time, and keep in touch and follow up with letters after some time has passed. Once your business is off the ground, keep it running smoothly with financial management templates, and create all the marketing assets to you need to spread the word about your new endeavor. With the help of Microsoft Designer, you’ll find so many ways to impress those who need impressing so you can get your ideas off the ground and into the hands of those who can use them.

Top 10 Best Pitch Deck Templates for Business

The Best Pitch Deck Templates

As a founder, you know that pitching is key to getting your business off the ground. But crafting an effective pitch deck can be tricky. How do you create a pitch that will make investors want to learn more? Check out some of the best pitch deck samples from successful startups. You'll get tips on how to structure your pitch, what to include, and how to make your presentation stand out. With these examples in hand, you're sure to create a deck that will wow potential investors!

When raising funding for your startup, you need to start from the very beginning: creating a pitch deck. A slide deck will guide investors to understand what your business is about.

It doesn't matter if you want to explain with detail what your product is about or if you want to introduce your team and share your business model. A pitch deck is a very useful tool that will allow you to present this information neatly and clearly. But what's the proper way of creating a pitch deck? What to add and what to leave out?  

We've gathered our all-time top 10 pitch decks presentations for this purpose, available in Slidebean in editable format:

1- Company Profile Template

DOWNLOAD THIS TEMPLATE

Why did it make our top 10 pitch decks? We are firm believers that a company profile template is most effective in presentation format. A presentation format will make it easier for you to add or remove information. You will now be able to quickly tailor your message to whoever is receiving it.

2- Investor Pitch Deck Template

Why did it make our top 10 pitch decks? This investor deck template is ideal for initial VC's and Angel Investors. If they ask to see your pitch deck , this is what you want to send. The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

3- Airbnb Pitch Deck Template

Why did it make our top 10 pitch decks? This deck is incredibly successful at summarizing the company vision and the huge market opportunity they had before them. It's a great example for anyone looking to state clear and concise ideas to their potential investors.

Check: Airbnb Pitch deck: Tear down and redesign

4- Uber Pitch Deck Template

Why did it make our top 10 pitch decks? We all know how big Uber has become. It's amazing how a good idea with great execution can reach the unthinkable. This pitch deck in particular follows the traditional order of slides recommended by accelerators and successful startups.

5- Go to Market Strategy Template

Why did it make our top 10 pitch decks? This go to market strategy template gives the tools that you need to succinctly and clearly summarize the strategy during a presentation . Use this template to detail how your organization or company will place products into the market to reach maximum market penetration and profitability.

Related read: Pitch Deck Examples from successful startups

6- Guy Kawasaki Pitch Deck Template

Why did it make our top 10 pitch decks? Guy Kawasaki is a Silicon Valley marketing executive. He was the Apple chief evangelist, responsible for the Macintosh marketing in 1984 and advisor for Google's Motorola division. Guy believes that a pitch should have these 3 main important rules: 1) A pitch should have 10 slides & no more than 15. 2)The presentation should last no more than 20 minutes. 3) Contain no font smaller than 30 points.

7- Marketing Plan Template

Why did it make our top 10 pitch decks? This Marketing Template is a go-to document during the most critical stages of your company. It will help you to coordinate your efforts and your ideas to achieve your company’s growth goals. This template in particular is beautifully designed and it will be of great help to start thinking about what’s next for you and your team.

8- Facebook Pitch Deck Template - Top 10 pitch decks

Why did it make our top 10 pitch decks? This template has the peculiarity that it was created and pitched at a time the company wasn’t making any money from The Facebook.  Their pitch deck wasn’t based on revenue traction (actually they were still figuring out their business model overall). Instead, they bet on solid numbers such as their user engagement, customer base and growth metrics.

9- Social Media Report Template

Why did it make our top 10 pitch decks? Looking to  create a high quality and efficient social media report? This unique Social Media Report template will help you create the best analytics report to showcase your results. This template will provide a set of elegant and straightforward slides that will allow you to focus on some of the most relevant numbers.

10- Business Plan Template

Why did it make our top 10 pitch decks? A Business plan is a more formal and detailed version of a pitch deck template . So, if you are a startup, especially a tech startup, a Business plan will come handy to force yourself to put your ideas in order and to provide a summary of what you intend to do, which may be useful, for example, for an investor that doesn't know you very well.

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The team at Slidebean has created 100+ business presentation templates, most of which are available as a free PDF download. From pitch decks to client proposals, investor updates and company profile templates. Every one of them can be edited in our platform, with a unique fill-in-the blank interface that uses artificial intelligence to rearrange the content.

More Pitch Deck Presentation Templates

Lunchclub focuses on making professional connections for 1:1 lunch or coffee meetings. This startup has made user goals and interests the root of match-making criteria for business relations. And this deck, which we’ve now re-designed, was the one that helped them raise millions.

GET EDITABLE TEMPLATE

Can you picture a startup that focuses on benches? Well, the Croatian startup, Include, Ltd. , has managed to raise capital with this winning pitch deck for just that.

Focused on smart benches, this hardware company has already built over a thousand places on which people can sit across “260 cities and municipalities across six continents.”

We’ve also worked our magic re-designing this one. And you’re welcome!

How does a cannabis beverage sound? For K-Zen , cannabis infusions are at the heart of their business. With THC and CBD dosages on the low side, this startup aims to be “a leader in the cannabis beverage space by delivering products that are delicious, reliable, and safe.” Here’s another pitch deck we’ve re-designed for you, as well.

Evervault’s tag line reads clearly on their website: “Data privacy made simple.”

This startup’s line of business is integrating “data privacy into your application using our simple developer tools.” And we’ve made a few design adjustments to the pitch deck that has let them raise money. Check it out!

AceUp focuses on the workforce by delivering “individualized professional coaching to connect employees at all levels of the organization with their full potential, through a tech-enabled framework that is impactful, scalable, and measurable.” Talk about making good use of measures for scaling, right? Well, they raised a good set of millions with their pitch deck, but we’ve now done our design job to revamp it. And you can use it here for free now.

All the cardio lovers will enjoy knowing there’s a bike ride tied to a web system that connects users with trainers from the comfort of their home. Pelotón is using tech to enhance workouts and fitness, which is why we’ve re-designed the deck that got them through their funding rounds.

Alas, the pitch structure recommended by the industrialist and chairman emeritus of Tata Sons, Ratan Tata. With useful tips and content spread over 16 slides, you can make the best of an experienced investor’s content with Slidebean’s re-design for a compelling pitch deck template as a whole.

Just like our CEO explains over a video, this template helps you define How to Write a Killer Startup Pitch Deck. Make the best of our definitions per slide; we have added a brief set of those to accompany this deck.

We also have tons of resources that can help you craft a startup pitch deck that will make your funding rounds a much more successful experience.

Can you imagine a pitch for a social news and entertainment website such as Buzzfeed ? Well, here it is! And we’ve also analyzed their slides over a thorough article before in case you’re interested in reading further.

For now, it might help to know this deck helped them double on their previous round, for a $50 million raise from Andreessen Horowitz that has taken the company’s website to over $850 million in value.

Programmable payments are the juice behind this ACH payment startup called Dwolla . In their words, this startup’s “mission is to build the ideal platform to move money.” And talking about money, this is the startup pitch deck that helped them raise their own.

Related read: Pitch Deck examples from successful startups

Tying job seekers to employers, Vettery focuses on jobs in tech, sales, and finance. This deck we now present to you helped them during the startup’s Series A. In the co-founders’ words, “We founded Vettery with the mission to provide a more transparent recruiting process for everyone involved and to help make meaningful matches between hiring managers and job-seekers.” Check their deck out and see it for yourself!

The company’s branding points to a startup on location data and intelligence. And their technology platform is, in their words, “dedicated to improving how people move through the real world.”

Foursquare’s pitch deck here is the first one they used to take in front of investors back in 2009.

And it seems their targeted customers range from marketers to developers while also servicing the ordinary explorer who seeks places to eat, watch a show or do something. We hope you find this useful!

Almost everyone has a grip on Tinder basics, don’t you think? You put a pic into the app, wait for a match, decide whether or not to chat, and venture on a date. It’s inevitable how this app has revolutionized the way we understand and go about dating.

And it all started with this deck we now provide you, which the startup used back when they participated in the IAC Hatch Labs Incubator in 2012. Click on the name to take a look!

It used to be you’d go on Yelp to check out customer reviews to a restaurant or business. But now Yelp has incorporated so much more! From plumbing to different home services and food delivery, Yelp’s search bar is open to many result options.

Here’s a take on their pitch deck from quarter 4 2015.

Reid Hoffman, the man who pitched LinkedIn’s series B funding round to Greylock, used this famous deck to get his startup to the giant professional network this website is today.

We’ve written about Reid’s pitch deck structure before. And this reading is quite the companion if you plan on using the LinkedIn pitch deck template we now present to you.

This multinational video channel website needs no introduction. Still, YouTube used this pitch deck to raise $3.5 million back in 2015 successfully. The NYC-based startup only needed ten simple slides to get the funding trick done. Check their deck out to see how they did it!

Though we’ve moved WeWork as a company to our Startup forensics now, it is undeniable how this shared physical space type of company started well off with total funding over a billion and a valuation of ten times that at a given point. Their social community startup achieved a quick 7 figure acquisition and then moved on to raise “$15MM in the company for a reported 33% stake,” which we outline in a recommended read titled Is WeWork dead? | Startup Forensics: the downfall of Adam Neumann .

What happened? Read it from our CEO to learn more. In the meantime, WeWork’s pitch deck is still as successful as anyone’s for that matter. It got the trick done!

YCombinator

The truth here is we couldn’t publish YCombinator’s pitch deck as they presented it. In an attempt to battle the blank template versus going overboard with pitch deck design , this seed funding platform for startups might have gone a bit too far in our taste with blank slides.

So we’ve revamped the deck for you in this case, as well, although a bit more urgently than in other scenarios, we admit. The idea is for you to be able to follow YCombinator’s proposed pitch deck structure with a much fresher look. Let us know how it goes!

Snapchat’s target users are most probably on a different age bracket than many of you reading this, which doesn’t take away a single bit of the popularity that has gotten this messaging app startup to their $33B valuation at IPO, during which they raised $3.4B. Here’s the pitch deck that helped them get started.

For those not up to the news, the photo messaging app we call SnapChat is just another product by what got renamed from Snapchat Inc. to only Snap. More than a messenger, Snap is a privately owned multinational camera company that has long released video-sharing sunglasses called Spectacles. They call themselves “a camera company.”

How could we not be in love with the pitch deck that got us to raise funds back in 2016? And sharing is caring. So here’s our original pitch deck at your disposal.

Just in case, Caya has also written out of experience on how to get seed funding: getting your startup off the ground , as well as knowing how to raise money for a business: startup funding, find investors, and prepare for investor meetings . Read further to learn more! And, in the meantime, we hope our bank of templates can help your funding rounds to the max.

Sequoia Capital

As an American VC firm, Sequoia Capital knows first-hand how an investment works, and thus created a pitch deck aimed at helping companies pitch to investors. Known to focus on tech, Sequoia has backed a large number of startups, including Apple.

As posted on their website, they “have partnered early and at every stage of growth with the founders of companies that now have an aggregate, public market value of over $3.3 trillion.” Their trajectory goes back to 1972, which is way before pitch decks even became a business trend. Give yourself the treat of taking a look at a pitch deck by leading investors.

Used to raise $65M, Mixpanel’s pitch deck comes from a startup that has managed to raise five successful rounds of investment, including backing from our previously mentioned Sequoia Capital firm. Their last Series was a B round that closed on Dec 2014 with $65M down from Andreessen Horowitz. Furthermore, Mixpanel’s post-money valuation ranges from $500M to $1B, according to PrivCo.

And what’s the company’s promise? Focused on advanced analytics for mobile & web services, the startup stands by “valuable customers insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel.”

To give you more actionable lessons, we tore the entire pitch deck down to work on Mixpanel slides’ Do’s and Don’ts.

Investor Update

With a summary of a startup’s KPIs as its primary focus, this template will allow you to plow through your investor update much quicker.

Use it as a guide to follow a logical sequence that you can turn into a coherent story. Make it easy for you and your investors to get everyone up to speed on progress! And easy never meant ugly!

With our AI-powered design tool, you’ll have a compelling update in reduced time with enhanced efficiency! Try it out and let us know what you think!

Investment Proposal

We have NextView Ventures to thank for this one. As they invest in the everyday economy, they’ve outlined vital info and metrics any investor will want to see.

They’ve spread this out over 15 slides in a rather traditional pitch deck, but these also include an FAQ slide followed by enough metric and graph slides before we get to your startup’s financials.  

Work on the opening hook with this one and wrap it up with an exit comparison to leave investors thinking of your startup as their next funding option.

What more can we say about Zuckerberg’s $110 million per day earnings over Facebook?

Well, when he was just one more guy trying to get investors to believe in his startup, this is the pitch deck that got him funding.

Maybe you’ve seen it in detail over the film, but the more accurate version of real-life facts is that this pitch deck was full of data on user engagement, growth metrics, and other details that deviated from traction as measured by revenue, which the company didn’t yet have.

The co-founders hadn’t wholly defined their business model by the time this pitch deck saw the light. But here we are, a whopping $69.6 billion net worth later to Zuckerberg’s name just as of the end of last year.

Take a peek if you haven’t already! We’re sure you’ll find something to take away from it.

Elevator Pitch

As we defined in our tips and examples as to how to create an elevator pitch , “Your elevator pitch is the story of you, in under sixty seconds. You have a limited amount of time to convey the kernel of who you are, what you want, and where you want to go.”

This elevator pitch deck template is suited to help you achieve that. Done simply, but right, you’ll be able to summarize your startup info through this deck very quickly. What’s best is that we’ve made sure not to leave any essentials on your company out of it so potential investors and clients can get all they need for you in the format they’ve requested - or the one you need.

Also, embed this deck to your website for maximum profitability of it. Doing so will help any online visitors get a quick and informed glance at your company on their own.

If you’re interested in a 12 min video explanation on elevator pitches, take a look at our CEO’s video version of how to write an elevator pitch with examples (Airbnb, WeWork, Slack.)

Cannabis Investor

If CBD or THC are part of your startup business formula, make sure to give our cannabis investor pitch deck a go for added structure and guidance on how to best pitch your idea to potential investors. CannaBusinessPlans deck has inspired this template. And we’ve secured it for you here to help you raise money.

To make the best of startup resources available to you, we’ve also worked hard at giving you six things you need to know before you consider a cannabis startup , in case you’d like to take a look. We hope you can make the best of it!

We had to get our hands involved in this one with a re-design. Other than that, this exact presentation got a social media management platform, Buffer , a successful round of $500,000. Aimed at “Simpler social media tools for authentic engagement,” this startup’s goal is for users to tell their “brand’s story and grow [their] audience with publishing, analytics, and engagement platform [they] can trust.”

We’re not making a penny out of this recommendation, and you can try it out for 14 days for free if you’d like to dig deeper into their workings. Otherwise, just download or open up this startup template. You’ll find they make effective use of quotes, questions, and other data throughout their pitch deck.

500 Startups

As alumni to 500 startups , we couldn’t leave out a chance to pay our way forward for other startups to get into 500. We thus took the guide “Pitch Perfect: How to Make a Standout Pitch Deck for 500 Startups,” which used to be published at 500’s website and produced the template you now have here.

Adhered correctly to their expectations, we hope you can help your business impression with this pre-set template.

We’ve also made our account as to how 500 Startups saved our company by forcing us to pivot publicly available to you, and our CEO has clarified how we got into 500 Startups before, too, just in case you’re up for that learning.

Either way, we wish you the best of luck with your application!

3 Minute Pitch Deck

Touching upon accelerator programs, let’s go over this resource that can come in very handy for demo day and going live on-stage elsewhere. And, if we’ve learned one thing about pitches, it’s that you can always do better. Maybe go about it differently, getting feedback, with non-stop practice, and by continually adding to your pitch deck.

This 3-minute pitch is even a great exercise to help your concision and defining the absolute essentials to your business’ presentations. With this pitch deck template, you cut down to basics for a 3-minute pitch deck delivery. Talk about cranking the elevator pitch deck example up a notch, right?

You’d probably also think a 3-minute pitch deck template would be as short as a handful of slides. But take a look at it to see how the effort truly lies in covering your somewhat extensive amount of slides in the most effective use of 3 minutes.

Up for the challenge? The least you could do is give it a try!

Investor Deck

All this talk about investors and pitch decks could not possibly go without an investor deck mention. So here it is for you, our investor deck!

Use it to pitch to VCs and angel investors, ideally.

Not too far from the 500 startups deck that we presented above, the positive side of that is that it contains everything you need after validation by a reputable accelerator program such as 500’s. We drafted it fresh out of a meeting we had with the advising team in that program!

So dig in, and remember to top it with a compelling story to tell. For that, we’ve made 5 Tips to Improve Pitch Deck Storytelling available, as well.

As a customer messaging platform, Intercom publicly announces its aim to drive growth across a customer’s entire life cycle. Though a bit questionable on the content side, the startup’s mission “is to make business personal again,” and they rely on precision for scaling while they work hard at allowing customers to move deals through funnels in the most agile way possible.

For us, as a company, Intercom has been a valuable tool for our success. So we vouch by it on the practical side.

This last pitch deck we present here made it public after the company settled its Series C with $50MM raised in 2011. Yet, the slides in it worked to get Intercom their first $600K convertible note. We’ve, of course, found it inevitable to add a bit of our touch to it to make it better on the visual side.

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🎯 The Ultimate Pitch Deck Collection

30 proven examples for your startup.

Many of today’s biggest startups began with a pitch deck—a simple presentation that captured the essence of their idea and convinced investors to take a leap of faith. The beauty of the internet is that we now have access to these early pitch decks, giving us a rare glimpse into how companies like Airbnb, Uber, and Facebook started their journey.

Some of these decks have become legendary, like Airbnb’s, from when they were still called AirBed&Breakfast. These pitch decks didn’t just secure funding; they laid the foundation for the billion-dollar giants these companies would become.

In this article, we’ve curated 30 of the most influential pitch decks, offering you a chance to learn from the best.

What Makes a Good Pitch Deck?

Before we launch into 30 of the best pitch decks of all time, let’s talk about what makes a good pitch deck. What’s going to grab investor attention and help propel your business toward the same success that companies like Airbnb, WeWork, Uber and Facebook have all seen?

Let’s dig into a few major components to remember when designing a pitch deck.

1. Use the Right Slides: Your pitch deck should cover the essentials in a clear, structured format. Think of it as a roadmap for investors to understand your business. The 10 key slides typically include an introduction, problem/solution, business model, market opportunity, competitive landscape, financials, and more. Start by outlining these sections and then populate them with concise, impactful content.

2. Tell a Compelling Story: Data and metrics are important, but the story behind your startup is what will resonate with investors. Weave a narrative that not only highlights the problem you’re solving but also the journey you’re embarking on. Make them see the world through your eyes—why this, why now, and why you? A powerful story can transform a good pitch into an unforgettable one.

3. Show Passion: Investors aren’t just backing an idea—they’re backing you. Your belief in your vision must be palpable. If you’re not passionate about your business, why should they be? Convey your excitement, your commitment, and your drive. Passion is contagious, and it can often be the deciding factor in an investor’s decision.

4. Proofread and Practice Relentlessly: Typos and sloppy presentations are a quick way to lose credibility. Your deck should be flawless, and your delivery should be smooth. Rehearse until your pitch feels natural. The fewer “ums” and pauses, the more confident and professional you’ll appear.

5. Design Matters: First impressions are powerful. A pitch deck that looks outdated or cluttered can distract from your message. Utilize modern, clean design templates that enhance your content, not overshadow it. Tools like Visme make it easy to create visually stunning decks without being a design expert. Remember, a well-designed deck doesn’t just look good—it communicates that you take your business seriously.

These are the 30 Pitch Decks you will find below:

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Here’s the Ultimate List of Pitch Decks 👇

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Business Plan Pitch Deck Template

Download this Business Plan Pitch Deck Template Design in PowerPoint, Google Slides, Apple Keynote Format. Easily Editable, Printable, Downloadable.

Provide partners and investors with a quick overview of your business plan with the use of this premium Business Plan Pitch Deck you can download exclusively on this site. This file is professionally designed and ready-made to help users create a pitch deck with little to no hassle. Apart from its simple yet effective design made with royalty free graphics, it also has well written suggestive content that you can either use as is or modify to fit your business. Customization and convenience in a snap. Download this amazing template today and get to impress your investors.

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