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Sales Cover Letter & Writing Guide

Welcome to the exciting world of sales, a profession that serves as the engine room of practically every industry you can think of. Whether you’re aiming to be a sales representative, manager, or consultant, you’re stepping into a role that calls for charisma, strategy, and a knack for closing deals .

Now, a well-composed cover letter can do wonders for your job application. It allows you to dive deeper into achievements that might be worth a bullet point on your resume.

It also gives you the opportunity to show the hiring manager just how good you really are. So, let’s get down to the art and science of writing a sales cover letter that will open all the right doors for you.

Key Takeaways

Keep your sales cover letter concise, limiting it to one page while using clear, readable font and a clean layout .

Your introductory paragraph should engage the reader right away, while your concluding paragraph should include a persuasive call to action .

Personalize your letter to match both your resume and the unique requirements listed in the job description.

Take time to proofread your sales cover letter , rectify any errors, and ensure all critical information is in there.

Best Format to Use for a Sales Cover Letter

When crafting a sales cover letter, the content isn’t the only thing that matters—the cover letter format also plays a significant role.

Proper formatting helps emphasize your strengths, skills, and qualifications , making it easier for hiring managers to see your true potential. So, here is how you should craft your cover letter to impress the hiring manager:

Cover Letter Format

Place your contact details at the top, adhering to the standard business letter format.

Aim for a length of 3-5 paragraphs totaling, at the most, 400 words.

Choose a professional, easy-to-read font such as Arial or Calibri.

Stick to a font size between 10 and 12 for maximum readability.

Set your line spacing to 1.0 for a clean, organized appearance.

Maintain 1-inch margins on all sides to keep the text well-aligned.

Optionally, include a postscript to highlight exceptional achievements or hard skills that set you apart.

Here is a template that will help you figure out how to structure your sales cover letter:

Sales Cover Letter Outline

Crafting a standout sales cover letter is an art that can significantly elevate your job application. Therefore, here’s a step-by-step outline to guide you through this process and simplify it to a tee:

#1. Heading

The cover letter heading serves as the foundation that sets a professional tone. Much like a firm handshake, it should be straightforward and polite and contain all the essential contact information. Here’s what it should include:

Mandatory Details

Your full name

Current job title

Contact number

Professional email address

LinkedIn profile

Current date

There are a few extra things that you can add to make this section longer, but you should strive to include only the essentials. That being said, the following is an example of what the heading of your sales cover letter should look like:

Good Example

Sophia Adams Sales Associate (555) 123-4567 [email protected] linkedin.com/in/sophieadamsx15 15/9/2023

#2. Greeting

The greetings are the first point of contact with the hiring manager. That is why it’s essential they’re personalized and professional . Using a generic opener like “To whom it may concern” may signal a lack of effort on your part.

If possible, always try to find the name of the employer or the hiring manager overseeing the recruitment process.

Including their name not only adds a personal touch but also shows that you’ve invested time to find out who you’re addressing, making a positive first impression.

A greeting can be something as simple as:

Dear [Hiring Manager’s Name]

#3. Introduction

In the introduction of your sales cover letter, it’s crucial to clearly state the position you’re applying for. In addition to that, you should also mention the sales skills that make you a strong fit for the role.

Moreover, by researching the company and the position, you show that your cover letter is tailored for this opportunity rather than a generic template.

Additionally, you should introduce one or two key skills that are directly relevant to the job description. This gives the hiring manager a preview of your qualifications and sets the stage for the detailed examples you’ll provide later in the letter.

The introduction is your chance to grab the employer’s attention and compel them to keep reading. An example of a good sales cover letter introduction would sound something like this:

Dear [Hiring Manager’s Name],

I am writing to apply for the Sales Manager position at [Company], as advertised on your company’s careers page. With a proven track record in driving sales growth and a deep understanding of the tech market at [Previous Company], I am excited about the opportunity to bring my expertise in strategic planning and customer relationship management to your organization.

#4. Skills, Qualifications, & Experiences

This middle section of the cover letter serves as the core of your application. Here, you have the chance to offer substantive proof of your suitability for the job. That said, when writing this part, you have to go into detail about your skills.

For instance, if you’re applying for a sales position that requires certain software skills and proficiency in specific platforms or social media, such as a sales manager, be sure to talk about your experience and proficiency levels through examples.

If you are familiar with CRM software like Salesforce, you could discuss how you used it to manage and analyze customer interactions and data, thereby streamlining the sales process and boosting customer retention rates.

Here is an example of what this section should look like:

In my previous role as a Sales Associate at [Previous Company], I spearheaded a multi-platform social media strategy that involved targeted Facebook ads and LinkedIn outreach. This resulted in a 25% increase in revenue during the first quarter of 2023, outperforming our initial projections. Additionally, I am well-versed in using Salesforce CRM for managing and analyzing customer interactions and data to streamline processes.

#5. Reasons for Applying

You should dedicate a brief section to articulating your reasons for applying to the specific role and company. While this part doesn't have to be lengthy, it has to be compelling and show genuine interest .

This will help you stand out as a candidate who is not only qualified but also passionate about the opportunity.

I am drawn to the position of Sales Manager at [Company] because of your company’s commitment to innovation and customer satisfaction, values that I share and have demonstrated throughout my career.

#6. Call to Action

The end of your cover letter should include a clear call to action. It should serve as the final nudge that encourages the employer to get in touch with you.

After expressing gratitude for the hiring manager’s time and consideration, make it easy for them to take the next step . Here’s how:

I am enthusiastic about the prospect of contributing my unique blend of skills and experience to your company. Thank you for considering my application. I am very interested in further discussing this exciting opportunity with you.

#7. Conclusion & Sign Off

Just as the greeting sets the tone for your sales cover letter, a formal conclusion wraps it up neatly, leaving a professional impression. A conclusion can be as simple as:

Best regards, [Name]

Sales Cover Letter Example

To wrap it all up, here's one of the best sales cover letter examples so you can easily create one for yourself. Take a look.

5 Expert Tips for Writing a Perfect Sales Cover Letter

To optimize your sales cover letter for maximum impact, consider the following tips:

Tips to Write a Sales Cover Letter

Tailor your letter : Personalization is key in sales, and the same applies to your cover letter. Generic cover letters are easy to spot and dismiss. Use the company’s name and, if possible, the hiring manager’s name as well. Show that you understand their products, market, and challenges.

Quantify achievements : Numbers speak louder than words, especially in sales. Therefore, when discussing your past successes, be as specific as possible. Instead of writing “increased sales,” mention that you “increased sales by 30% in the first quarter of 2023”.

Highlight soft skills : Sales roles demand more than just technical know-how. They require excellent interpersonal skills. For this reason, make sure to showcase soft skills like communication, empathy, and problem-solving skills in your cover letter.

Be concise : Salespeople are skilled in delivering powerful messages in a short time. Your cover letter should reflect this ability. Stick to one page and get straight to the point. Each sentence should add value to your application.

Proofread the cover letter: In order to make sure that it’s perfect, you have to edit and proofread your cover letter . This includes checking for errors in grammar, spelling, or even formatting issues, all of which can leave a poor first impression.

Final Thoughts

In conclusion, a compelling sales cover letter is akin to a persuasive sales pitch. You need to tailor it with extreme precision if you want it to serve as a reliable predictor of your future success in the role.

Don’t look at a sales cover letter as just another job application task. See it as an opportunity to strategically match your skills and experiences with the needs of your potential employer .

That said, with the help of this guide, crafting an effective sales cover letter should no longer be a challenge. Use these tips to create a letter that is not just going to meet but exceed the expectations of any hiring manager.

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Home » 7 Best Cover Letter For Sales Job Samples

7 Best Cover Letter For Sales Job Samples

When it comes to applying for a sales job, your cover letter is key. A well-written cover letter will not only get you noticed by potential employers, but it will also give you a chance to sell yourself and highlight your skills and qualifications. To help you get started, here are seven of the best cover letter samples for sales jobs.

Each of these samples has been designed to grab the attention of employers and show them why you’re the perfect candidate for the job. So, whether you’re looking for a entry-level sales position or a more senior role, one of these samples is sure to get you noticed.

If you need more help writing your cover letter, check out our complete guide. And, for more sales-specific tips, take a look at our article on How to Sell Yourself in a Cover Letter.

Table of Contents

How To Write a Cover Letter For Sales Job?

Many people view writing a cover letter as a daunting task, but it doesn’t have to be! A cover letter is simply an opportunity to sell yourself as the best candidate for the job. The goal is to convince the hiring manager that you are the best person for the job. Here are some tips on how to write a cover letter for a sales job:

• Start by introducing yourself and your qualifications.
• Explain why you are interested in the position and why you would be a good fit for it.
• Highlight your key selling points and highlight what makes you stand out from other candidates.
• Use persuasive language to close your letter and encourage the hiring manager to contact you for an interview.

By following these tips, you can write a cover letter that will help you land your dream sales job!

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Cover Letter For Sales Job

Dear hiring Manager, The writing to apply for the position of Sales Associate at your company. Based on my research, I believe that I would be a valuable asset to your team.

As a Sales Associate, I would bring my extensive experience in customer service and sales. In my current position, I work closely with customers to identify their needs and then provide them with the products or services that best meet those needs. This approach has resulted in consistently high customer satisfaction ratings for me.

I am also a skilled negotiator, which would come in handy when trying to close sales deals. In addition, I have a proven track record of meeting and exceeding sales targets.

Believe that I have the necessary skills and attributes to be a successful Sales Associate at your company. I am confident that I would make a positive contribution to your team and help you achieve your sales goals.

Would appreciate the opportunity to discuss my qualifications with you in person. Thank you for your time and consideration.

Related: Sales Cover Letter: 07 Samples & Examples

Sales Manager Cover Letter

Dear hiring Manager,

I am writing in regards to the sales manager position that your company has recently posted. Based on the job description, I believe that I am the ideal candidate for this role.

As a sales manager with over 10 years of experience, I have a proven track record of success in achieving sales targets and driving growth. In my previous role, I was responsible for managing a team of sales representatives and successfully grew the team’s revenue by 20% year-over-year.

I am confident that I can bring the same level of success to your company. In addition to my sales management experience, I also have a deep understanding of the latest sales strategies and technologies. I am excited to put my skills to work in order to help your company achieve its goals.

Thank you for your time and consideration. I look forward to speaking with you soon.

Related: 5+Attractive Property Manager Cover Letter Samples [Free]

Sales Representative Cover Letter

I am writing in regards to the open Sales Representative position at your company. Based on my research and understanding of your company’s needs, I believe that I am the ideal candidate for this role.

As a Sales Representative, I have successfully generated new business opportunities and maintained existing client relationships through effective communication and solutions-oriented approach. My interpersonal skills and ability to build rapport quickly has allowed me to establish trust and credibility with clients, which has resulted in long-term relationships and repeat business.

In addition, I have a proven track record of achieving or exceeding sales quotas. In my current role, I have consistently outperformed my peers and was recently recognized as the top sales performer for the second quarter in a row. I am confident that I can bring this same level of success to your company.

I would welcome the opportunity to discuss my qualifications and experience with you further. Thank you for your time and consideration.

Related: Customer Service Representative Cover Letter: 09 Templet ideas

Sales Associate Cover Letter

The writing to apply for the position of Sales Associate at your company. I am a highly motivated individual with a strong interest in sales and customer service. I have previous experience working in a retail environment and have proven myself to be a successful salesperson.

The confident that I can be a valuable asset to your team and contribute to the success of your company. I am eager to learn and grow in this field, and I believe that working for your company would be a great opportunity to do so.

Thank you for your time and consideration. I look forward to hearing from you soon.

Related: 07 Best Restaurant Cover Letter Samples

Cover Letter For Sales Executive

I am writing to apply for the position of Sales Executive at your company. Based on my research, I believe that I am a good fit for this role and would be a valuable asset to your team.

As a Sales Executive, I have experience in managing sales teams, developing marketing strategies, and closing deals. In my previous role, I increased sales by 20% in just six months. I am confident that I can bring my skills and experience to your company and help contribute to your bottom line.

In addition to my professional experience, I have also completed a Bachelor’s degree in Business Administration. This educational background has given me the knowledge and skills necessary to be successful in sales.

I would appreciate the opportunity to discuss my qualifications with you in further detail. Please do not hesitate to contact me at ___________ to schedule an interview. Thank you for your time and consideration.

Related: Customer Service Cover Letter: 17 Examples & Templates Included

Sales Cover Letter

To Whom It May Concern,

writing to apply for the Sales position with ABC Company.

Have five years of sales experience and a proven track record of success in achieving sales goals. It is a motivated self-starter who is able to work independently and as part of a team. Have excellent communication and interpersonal skills and a strong customer service orientation.

Confident that I can be a valuable asset to your team and contribute to the success of your company. I look forward to discussing my qualifications and experience with you in further detail.

Thank you for your time and consideration.

Related: Generic Cover Letter: 09 Samples & Examples

7 Things To Include In a Cover Letter For a Sales Job

• Research the company you want to apply for: A company’s website can tell you a lot about their culture, values, and what they’re looking for in an employee. Take some time to research the company you’re applying to so that you can tailor your cover letter to match them. You can also look up information about the hiring manager, so you can address them by name in your cover letter.
• Use a professional tone: A cover letter is not the place to jokes or try to be too creative. You want to sound professional and competent, so use formal language and avoid slang. Stick to simple words and phrases, and keep your sentences short and direct.
• Highlight your relevant experience: In your cover letter, you want to highlight any experiences or skills that are relevant to the job you’re applying for. If you have any relevant sales experience, be sure to mention it.
• stress why you want the job: In your cover letter, make sure to mention why you’re interested in the job and why you think you would be a good fit for it. If you have any personal connections to the company or the industry, mention those as well.
• double check for errors: Before sending off your cover letter, take a few minutes to proofread it for any spelling or grammatical errors.
• follow-up after your interview: After you’ve interviewed for the job, be sure to follow up with a thank-you note (either by email or snail mail). Mention anything from your interview that further stresses why you’d be a great fit for the job, and restate your interest in the position.
• conclude with confidence: End your cover letter with a confident sentence or two reiterating your interest in and qualifications for the job.

Related: What is Cover Letter? Complete Guide To Get any Job.

A cover letter is an important step in the job application process. It is your opportunity to introduce yourself and sell your skills to a potential employer. When writing a cover letter for a sales job, it is important to focus on your achievements and experience in the sales field. You should also highlight any customer service or communication skills that you have. In addition, be sure to express your interest in the specific position and company. If you can, try to personalize your cover letter by including a specific example of how you helped a customer or closed a sale. Finally, be sure to proofread your cover letter carefully before sending it off. A well-written cover letter can give you a competitive edge and help you land the sales job of your dreams.

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Beyoncé’s ‘Cowboy Carter’ Is Here, and It’s Much More Than Country

The superstar’s new LP is a 27-track tour of popular music with a Beatles cover, cameos by Willie Nelson and Dolly Parton, and features from Miley Cyrus and Post Malone.

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By Ben Sisario

Beyoncé has gone country, sure … but it turns out that’s only the half of it.

For months, the superstar, who made her name in R&B and pop, has been telegraphing her version of country music and style. There was the “disco” cowboy hat at her Renaissance World Tour last year, and her “ western ” look at the Grammys in February, complete with a white Stetson and black studded jacket. Then, on the night of the Super Bowl, she released two new songs, and sent one of them, “Texas Hold ’Em” — with plucked banjos and lines about Texas and hoedowns — to country radio stations, sparking an industrywide debate about the defensive moat that has long surrounded Nashville’s musical institutions.

At midnight on Friday, Beyoncé finally released her new album, “Cowboy Carter,” and the country bona fides were certainly there. Dolly Parton provides a cameo introduction to Beyoncé’s version of “Jolene,” Parton’s 1972 classic about a woman confronting a romantic rival. Willie Nelson pops in twice as a grizzled D.J., who says he “turns you on to some real good [expletive],” including snippets of Chuck Berry, Sister Rosetta Tharpe and the blues singer Son House.

Yet “Cowboy Carter” is far broader than simply a country album. Beyoncé does a version of the Beatles’ “Blackbird” and, on the track “Ya Ya,” draws from Nancy Sinatra and the Beach Boys’ “Good Vibrations.” “Desert Eagle” is glistening funk, and the upbeat “Bodyguard” would not be out of place on a modern rock radio station. The album’s range suggests a broad essay on contemporary pop music, and on the nature of genre itself.

That theory is made clear on the partly spoken track “Spaghettii,” featuring the pioneering but long absent Black country singer Linda Martell , who in 1970 released an album called “Color Me Country.”

“Genres are a funny little concept, aren’t they? Yes, they are,” Martell, 82, says. “In theory, they have a simple definition that’s easy to understand. But in practice, well, some may feel confined.”

Of course, Beyoncé herself indicated this a week ago when she posted a note on Instagram saying: “This ain’t a country album. This is a ‘Beyoncé’ album.”

Still, the theme of simultaneously celebrating and transforming country music extends to the album’s cover art, featuring Beyoncé seated sideways on a white horse, dressed in red-white-and-blue rodeo gear and hoisting an American flag.

Guests on the album include Miley Cyrus on the song “II Most Wanted,” and Post Malone on “Levii’s Jeans.” (The extra I’s underscore that “Cowboy Carter” is officially “Act II” of what Beyoncé has said will be a three-album cycle, which began with “Renaissance” in 2022. That motif repeats throughout the album’s 27-song track list. The Beatles cover — where she is joined by a quartet of young Black female country singers — Tanner Adell, Brittney Spencer, Reyna Roberts and Tiera Kennedy — is rendered as “Blackbiird.”) Midway through the track “Daughter,” Beyoncé even flexes some opera skills, singing a bit of “Caro Mio Ben,” a popular 18th-century Italian aria. ( More on that here .)

In a statement, Beyoncé described the sonic texture of the album, differentiating it from the synthesized process behind most contemporary pop albums (including her own).

“With artificial intelligence and digital filters and programming, I wanted to go back to real instruments, and I used very old ones,” she said. “I didn’t want some layers of instruments like strings, especially guitars, and organs perfectly in tune. I kept some songs raw and leaned into folk.”

As with “Renaissance,” the audio for “Cowboy Carter” was leaked online shortly before its planned release, with some fans urging others not to listen early.

Back when Beyoncé released her self-titled “visual album” without warning in 2013, establishing the “surprise drop” as an industry trope, it was partly meant to protect the album from leaks, which had become a threat to first-week sales numbers. For these last two albums, Beyoncé has embraced a more conventional marketing plan, announcing her album weeks ahead of time and preparing deluxe physical editions. (There are many for “Cowboy Carter,” including LPs in, yes, red, white and blue vinyl.)

In the end, the leaks meant little to “Renaissance,” which went straight to No. 1 . And, regardless of the new album’s fate at country radio — where “Texas Hold ’Em” has so far made it only as high as No. 33 — the commercial potential for “Cowboy Carter” seems vast, given Beyoncé’s recent success.

Last year, she won her 32nd Grammy Award , more than any artist in history. Her Renaissance tour sold $580 million in tickets, second only to Taylor Swift. A related concert film, “Renaissance: A Film by Beyoncé,” offered a rare look behind the scenes of her creative process and was a hit in cinemas.

Last week, as the release of “Cowboy Carter” neared, Beyoncé wrote on Instagram that the album was “over five years in the making,” and that “it was born out of an experience that I had years ago where I did not feel welcomed … and it was very clear that I wasn’t.” Fans zeroed in on her appearance at the Country Music Association Awards in 2016, where she performed her song “Daddy Lessons” with the Chicks, and drew backlash online .

“The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me,” Beyoncé said. The new album, she added, “is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work.”

An earlier version of this article misstated the name of an earlier Beyoncé song. It is “Daddy Lessons,” not “Daddy Issues.”

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Ben Sisario covers the music industry. He has been writing for The Times since 1998. More about Ben Sisario

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Cash-strapped Trump is now selling $60 Bibles, U.S. Constitution included

Rachel Treisman

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op. Brendan Smialowski/AFP via Getty Images hide caption

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op.

Former President Donald Trump is bringing together church and state in a gilded package for his latest venture, a $60 "God Bless The USA" Bible complete with copies of the nation's founding documents.

Trump announced the launch of the leather-bound, large-print, King James Bible in a post on Truth Social on Tuesday — a day after the social media company surged in its trading debut and two days after a New York appeals court extended his bond deadline to comply with a ruling in a civil fraud case and slashed the bond amount by 61%.

"Happy Holy Week! Let's Make America Pray Again," Trump wrote. "As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible."

Consider This from NPR

Why trump's persecution narrative resonates with christian supporters.

The Bible is inspired by "God Bless the USA," the patriotic Lee Greenwood anthem that has been a fixture at many a Trump rally (and has a long political history dating back to Ronald Reagan). It is the only Bible endorsed by Trump as well as Greenwood, according to its promotional website .

The Bible is only available online and sells for $59.99 (considerably more expensive than the traditional Bibles sold at major retailers, or those available for free at many churches and hotels). It includes Greenwood's handwritten chorus of its titular song as well as copies of historical documents including the U.S. Constitution, Declaration of Independence and Pledge of Allegiance.

"Many of you have never read them and don't know the liberties and rights you have as Americans, and how you are being threatened to lose those rights," Trump said in a three-minute video advertisement.

"Religion and Christianity are the biggest things missing from this country, and I truly believe that we need to bring them back and we have to bring them back fast."

'You gotta be tough': White evangelicals remain enthusiastic about Donald Trump

Trump critics on both sides of the aisle quickly criticized the product, characterizing it as self-serving and hypocritical.

Conservative political commentator Charlie Sykes slammed him for "commodifying the Bible during Holy Week," while Democratic Sen. Amy Klobuchar of Minnesota critiqued him for "literally taking a holy book and selling it, and putting it out there in order to make money for his campaign."

Trump says the money isn't going to his campaign, but more on that below.

Klobuchar added that Trump's public attacks on others are "not consistent with the teachings of the Bible," calling this "one more moment of hypocrisy." Tara Setmayer, a senior adviser for anti-Trump Republican PAC the Lincoln Project, called it "blasphemous ."

And former Rep. Liz Cheney, a Republican from Wyoming, trolled Trump with a social media post alluding to his alleged extramarital affairs.

"Happy Holy Week, Donald," she wrote. "Instead of selling Bibles, you should probably buy one. And read it, including Exodus 20:14 ."

Christianity is an increasingly prominent part of his campaign

Trump has made a point of cultivating Christian supporters since his 2016 presidential campaign and remains popular with white evangelicals despite his multiple divorces, insults toward marginalized groups and allegations of extramarital affairs and sexual assault.

And his narrative of being persecuted — including in the courts — appears to resonate with his many Christian supporters.

Trump has increasingly embraced Christian nationalist ideas in public. He promised a convention of religious broadcasters last month that he would use a second term to defend Christian values from the "radical left," swearing that "no one will be touching the cross of Christ under the Trump administration."

He made similar comments in the Bible promotional video, in which he warned that "Christians are under siege" and the country is "going haywire" because it lost religion.

What to know about the debut of Trump's $399 golden, high-top sneakers

"We must defend God in the public square and not allow the media or the left-wing groups to silence, censor or discriminate against us," he said. "We have to bring Christianity back into our lives and back into what will be again a great nation."

Trump himself is not known to be particularly religious or a regular churchgoer. He long identified as Presbyterian but announced in 2020 that he identified as nondenominational .

A Pew Research Center survey released earlier this month found that most people with positive views of Trump don't see him as especially religious, but think he stands up for people with religious beliefs like their own.

Trump said in the promotional video that he has many Bibles at home.

"It's my favorite book," he said, echoing a comment he's made in previous years. "It's a lot of people's favorite book."

The Impact Of Christian Nationalism On American Democracy

Trump's relationship to the Bible has been a point of discussion and sometimes controversy over the years.

In 2020, amid protests over George Floyd's murder, he posed with a Bible outside a Washington, D.C., church, for which he was widely criticized. U.S. Park Police and National Guard troops had tear-gassed peaceful protesters in the area beforehand, seemingly to make way for the photo-op, though a watchdog report the following year determined otherwise .

That same year, a clip of a 2015 Bloomberg interview, in which Trump declines to name his favorite — or any — Bible verse resurfaced on social media and went viral.

Bible sales are unlikely to solve Trump's financial problems

An FAQ section on the Bible website says no profits will go to Trump's reelection campaign.

"GodBlessTheUSABible.com is not political and has nothing to do with any political campaign," it says.

However, the site adds that it uses Trump's name, likeness and image "under paid license from CIC Ventures LLC."

Trump is listed as the manager, president, secretary and treasurer of CIC Ventures LLC in a financial disclosure from last year.

Here's what happens if Trump can't pay his $454 million bond

Trump's sales pitch focuses on bringing religion back to America.

"I want to have a lot of people have it," he said at one point in the video. "You have to have it for your heart and for your soul."

But many are wondering whether Trump has something else to gain from Bible sales while facing under mounting financial pressure.

There's his presidential reelection campaign, which has raised only about half of what Biden's has so far this cycle. Trump acknowledged Monday that he "might" spend his own money on his campaign, something he hasn't done since 2016.

There's also his mounting legal expenses, as he faces four criminal indictments and numerous civil cases. Trump posted bond to support a $83.3 million jury award granted to writer E. Jean Carroll in a defamation case earlier this month, and was due to put up another $454 million in a civil fraud case this past Monday.

Trump is on the verge of a windfall of billions of dollars. Here are 3 things to know

His lawyers had said last week that they had approached 30 companies for help making bond, but doing so was a "practical impossibility" — prompting New York's attorney general to confirm that if Trump did not pay, she would move to seize his assets . On Monday, the appeals court reduced the bond amount to $175 million and gave Trump another 10 days to post it.

Trump has evidently been trying to raise money in other ways.

The day after the civil fraud judgment was announced, he debuted a line of $399 golden, high-top sneakers , which sold out in hours . The company behind his social media app, Truth Social, started trading on the Nasdaq exchange on Tuesday, which could deliver him a windfall of more than $3 billion — though he can't sell his shares for another six months.

• Donald J. Trump
• sales pitch
• Christianity

What to Know About Donald Trump’s New $60 Bible

“all americans need a bible in their home, and i have many. it’s my favorite book.”.

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Mother Jones illustration; Shealah Craighead/White House/ZUMA

One month after releasing a line of gilded high-tops for $399, Donald Trump revealed on Tuesday a new item: the Bible. “All Americans need a Bible in their home, and I have many,” the former president explained in a video promoting the country singer Lee Greenwood’s version of a King James translation, the “God Bless the USA Bible.”

“It’s my favorite book,” Trump added.

Throughout the rest of the clip, as if daring us into a collective disgust, Trump swerved through random opportunities to rail against bureaucrats and a country under threat—all while hawking a holy text.

But his latest sales pitch also prompted some legitimate questions. Such as: What the hell is going on? And: Excuse me? Here, we try to answer some of the queries.

So, that first question—what the hell—but more formally: What exactly is Trump promoting and how much will it cost me to shell out for this? 

Trump is encouraging his supporters to buy a Bible endorsed by himself and Lee Greenwood. It costs $59.99, without taxes or shipping included. That seems to sit on the more expensive end of Bibles on sale at Barnes & Noble . But those books presumably don’t include copies of the Constitution, the Bill of Rights, and the handwritten lyrics to the chorus of Greenwood’s “God Bless the USA.”

The “God Bless the USA Bible” does include these items .

Trump is in a serious cash crunch . So is he going to make money with this Bible?

According to the book’s official site , the God Bless the USA Bible has nothing to do with Trump’s campaign. It is “not owned, managed, or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC, or any of their respective principals or affiliates.” Instead, Trump’s “name, likeness, and image” are being used “under paid license from CIC Ventures LLC.”

Wait, what is CIC Ventures LLC, though?

Okay, so CIC Ventures LLC is, according to the  Washington Post , basically a pipeline to Trump:

In [Trump’s] financial disclosure released last year, he’s identified as the [CIC Ventures LLC’s] “manager, president, secretary and treasurer” and the Donald J. Trump Revocable Trust is identified as a 100 percent owner of the business. The same entity also receives royalties from his book “A MAGA Journey” and speaking engagements.

In case it’s not already obvious: if you look at the company’s documents, you’ll find the principal address for CIC Ventures LLC is 3505 Summit Boulevard, West Palm Beach, Florida. That is a Trump golf course . Moreover, in a 2022 disclosure, Nick Luna is listed as a manager. Luna was Trump’s personal assistant and body man.

So, I’m sorry, but let me ask again: Is Trump making money off this?

The New York Times reports that “according to a person familiar” (classic) Trump will receive royalties from sales.

You could have just said that.

I wanted to tell you about the other stuff I found. Any other questions?

Yes. Who is Lee Greenwood?

The country singer who wrote “God Bless the USA.” Greenwood is a fierce MAGA guy who otherwise made news after pulling out of an NRA concert in response to the Uvalde, Texas, mass shooting.

Does Greenwood have a Christmas album with an oddly sexual cover?

Yes. Look at this .

Perfect sweater. Anyway, I feel like I’m experiencing deja vu. Hasn’t Trump made headlines before with a Bible?

You’re probably recalling that despicable photo-op when Trump held up a Bible in front of St. John’s Church, which had been a location of racial justice protests in the days prior. There was a complicated saga, afterward, about whether or not Trump deployed the police to clear protesters to get to the church. An Inspector General’s report ultimately concluded that he did not.  

Man, it’s pretty rough remembering all the awful shit we went through with him as president.

Yep. If you ever want to wallow in political depression, check out this quick compilation .

But wait. Wasn’t there another time Trump and the Bible made waves for something far more stupid?

Christian nationalists adore Trump, so there have probably been many times that Trump has referenced the Bible. But you might also be thinking of this incredible clip of Trump attempting to name his favorite verse .

Has a presidential candidate ever partnered on a holy text sale with a country musician?

Not to my knowledge. But this is from a dude who just last week seemed to compare his current legal jeopardy with the persecution of Jesus Christ. Happy Easter!

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