building your personal brand presentation

Master the Art of Personal Brand Presentation Today

November 6, 2023

Building a strong personal brand is crucial for success in today’s competitive job market. Whether you are looking to boost your career or grow your business, presenting yourself in a compelling and authentic way is essential. In this article, we will explore the key elements of personal brand presentation and how you can master the art of showcasing your brand effectively.

Key Takeaways:

Creating a strong personal brand is vital for success in the job market.
Authenticity and effective presentation are key factors in showcasing your personal brand.
Visual impact, non-verbal communication, and consistency play important roles in personal brand presentation .
Athletes can provide valuable lessons on personal branding strategies.
Overcoming insecurities and controlling your narrative are essential in building a personal brand.

The Visual Impact of Your Personal Brand

When it comes to personal brand presentation , visual appearance plays a significant role in making a lasting impression. Your clothes, hairstyle, and overall look are important factors that people use to form initial judgments about you. Research has shown that individuals are often judged based on their appearance, and this judgment can have an impact on how they are perceived professionally.

Whether you are dressing for a job interview or giving a presentation, it is crucial to pay attention to your visual image and ensure that it aligns with your personal brand. Your personal branding presentation slides should reflect your brand’s message and values, using colors, fonts, and imagery that are consistent with your overall brand identity.

Personal branding examples in presentations can serve as inspiration for creating impactful slides. By incorporating visuals such as images, graphics, and charts, you can effectively communicate your personal brand story and engage your audience. Remember, the visual impact of your personal brand goes beyond just your appearance; it extends to the design and imagery you use in your personal brand slide deck as well.

By paying attention to the visual impact of your personal brand and incorporating it into your personal brand presentation, you can create a memorable and compelling impression that resonates with your audience.

Non-Verbal Communication in Brand Presentation

When it comes to personal brand presentation, verbal communication is just one part of the equation. Non-verbal communication, including body language and gestures, plays a crucial role in how others perceive you. It is important to be aware of your non-verbal cues and make intentional choices to enhance your personal brand.

Body Language: Your movement and posture can convey a lot about your confidence and authenticity. Standing tall with good posture exudes confidence, while fidgeting or slouching can project a lack of self-assurance. Making eye contact and using open gestures can also create a sense of engagement and connection.

Confidence: Confidence is key in personal brand presentation. Your non-verbal cues should project confidence and enthusiasm for what you are presenting. By maintaining a positive and energetic demeanor, you can captivate your audience and leave a lasting impression.

Authenticity: Authenticity is another important aspect of non-verbal communication. It is essential to be genuine and true to yourself in how you present yourself. When your non-verbal cues align with your values and personality, it creates a sense of trust and authenticity.

The Power of Body Language

Research has shown that body language can have a significant impact on how others perceive you. In fact, studies have found that body language accounts for a large percentage of communication, even more than verbal communication in some cases.

“Your movement, posture, and confidence can influence how others perceive you.”

By being mindful of your body language and making intentional choices, you can enhance your personal brand presentation and make a positive impact on others. Whether you are attending a personal branding workshop or giving a presentation, remember that your non-verbal communication is just as important as your words.

By incorporating these non-verbal cues into your personal brand presentation, you can effectively communicate your message, build trust, and leave a memorable impression. Remember, your body language speaks volumes, so make sure it aligns with your personal brand.

The Power of Personal Branding: Learning from Athletes

Athletes have mastered the art of personal branding, leveraging their star power to create strong and recognizable images. By studying their strategies, we can learn valuable lessons in creating an impactful personal brand presentation. Athletes like LeBron James have become more than just sports icons – they are global brands that inspire millions.

So, what can we learn from athletes when it comes to personal branding? First and foremost, athletes understand the importance of consistency and authenticity. They stay true to their values and consistently deliver on their promises, building trust and loyalty among their fans. They also know the power of visual storytelling, using their unique style and image to captivate audiences.

One key takeaway is the power of personal brand presentation through visual elements, such as slide decks and PowerPoint presentations. Athletes often use these tools to showcase their personal brand powerfully. Take a look at my personal brand PowerPoint presentation to see how you can effectively communicate your brand story and values.

Table: Personal Brand PowerPoint Examples

These examples illustrate how athletes and other successful individuals use PowerPoint presentations to create visually engaging and impactful personal brand presentations. Just like athletes, we can leverage the power of visual storytelling to captivate our audience and leave a lasting impression.

The Role of Clarity, Consistency, and Constancy in Personal Branding

When it comes to personal branding, three key elements play a significant role in shaping your brand identity: clarity, consistency, and constancy. Each of these elements contributes to creating a powerful and memorable personal brand presentation that resonates with your target audience.

First and foremost, clarity is essential in understanding who you are, what you offer, and what sets you apart from others. By clearly defining your unique value proposition and identifying your strengths, you can craft a compelling brand message that effectively communicates your personal brand to others.

Consistency is equally important in personal branding. It entails delivering on your promises and presenting yourself in a cohesive manner across all platforms and interactions. Consistency builds trust and credibility, reinforcing your brand identity and making a lasting impression on your audience.

Lastly, constancy involves maintaining visibility and consistently communicating your brand message. By staying active and engaged in your industry or niche, you can reinforce your expertise and build a strong brand presence over time. Consistency and constancy work hand in hand to create a lasting impact on your audience and establish you as a thought leader or go-to professional in your field.

Overcoming Insecurities in Personal Branding

Building a personal brand can be intimidating, and it can bring up insecurities and self-doubt. Many individuals struggle with the fear of being perceived as bragging or not living up to expectations. It is important to overcome these insecurities and embrace the value you bring. By recognizing your strengths, being authentic, and focusing on adding value to others, you can build a personal brand that feels true to who you are.

One key aspect of overcoming insecurities in personal branding is recognizing and embracing your unique strengths and qualities. Understand what sets you apart from others and how you can leverage those qualities to create a compelling personal brand presentation. By focusing on what makes you special, you can showcase your expertise and build confidence in your abilities.

Another way to overcome insecurities is to be authentic and genuine in your personal brand presentation. Trying to be someone you’re not will only lead to feelings of insecurity and imposter syndrome. Embrace your true self and let your personality shine through in your personal brand. When you are genuine, it will resonate with others and make a lasting impact.

Lastly, shifting your focus from self-doubt to adding value to others can help overcome insecurities. Instead of worrying about how you are being perceived, concentrate on how you can provide value and make a difference in the lives of others. By focusing on serving others, you can build a personal brand that is not only authentic but also impactful.

“Embrace your true self and let your personality shine through in your personal brand.” – Personal Branding Expert

“Focus on serving others and providing value, rather than worrying about how you are being perceived.” – Career Coach

The Power of Controlling Your Narrative and Owned Media

Taking control of your personal brand narrative is crucial in shaping how others perceive you. By owning your story and managing your own media channels, you can actively shape the public’s perception of your brand. This can involve leveraging social media, creating content, and establishing yourself as an expert in your field. By investing in owned media and controlling your narrative, you can enhance your personal brand presentation and attract the right opportunities.

In today’s digital age, owning your media channels allows you to directly communicate with your target audience. Social media platforms like LinkedIn, Facebook, and Instagram provide an invaluable opportunity to showcase your personal brand and share your expertise. By consistently sharing valuable content, engaging with your audience, and building a community around your brand, you can establish yourself as a thought leader and gain credibility in your industry.

A key advantage of owning your media channels is the ability to control the narrative surrounding your brand. While traditional media outlets may focus on certain aspects or spin stories in a particular way, owning your media channels allows you to share your message authentically. You can craft the story you want to tell, highlight your achievements, and shape public perception to align with your personal brand values.

The Power of Personal Branding Presentation PDF

One effective way to control your narrative and showcase your personal brand is by creating a personal branding presentation PDF . A well-designed and visually appealing PDF can serve as a powerful tool to communicate your brand story, highlight your accomplishments, and showcase your expertise.

A personal branding presentation PDF can include elements such as:

A concise and impactful introduction that captures the essence of your personal brand
A visually engaging layout with compelling imagery and graphics
An overview of your professional background, including education, work experience, and achievements
Testimonials and quotes from satisfied clients or colleagues
Examples of your work or projects that demonstrate your skills and expertise
A call to action, inviting potential partners or employers to connect or collaborate with you

By creating a personal branding presentation PDF , you can provide a comprehensive and visually appealing overview of your personal brand. This document can be shared with potential employers, clients, or partners, enabling them to gain a deeper understanding of who you are and what you bring to the table. It serves as a valuable tool for showcasing your personal brand in a professional and impactful way.

Leveraging Partnerships for Personal Branding

Collaborating with key figures outside of your industry can be a powerful strategy for personal brand presentation. By partnering with influencers, celebrities, or experts in related fields, you can expand your reach and attract a wider audience. Strategic partnerships can provide unique opportunities for visibility and help you showcase your personal brand in new and exciting ways.

When considering potential partnerships, it’s important to align with individuals or organizations that share similar values and have a complementary audience. This ensures that the collaboration feels authentic and resonates with both your brand and your partner’s audience. For example, if you’re a fitness influencer, partnering with a popular nutritionist or wellness brand can enhance your credibility and broaden your reach.

“Collaboration is key in personal branding. By partnering with other industry leaders, you can tap into new networks and gain exposure to a wider audience. It’s a win-win situation that allows you to showcase your expertise while also providing value to your partner’s audience.” – John Smith, Personal Branding Expert

In addition to expanding your audience, partnerships can also provide access to new resources and opportunities. By joining forces with established brands or influential individuals, you may gain access to their network, platforms, or even exclusive events. This can significantly elevate your personal brand presentation and open doors to new possibilities.

When entering into a partnership, it’s essential to establish clear goals and expectations from the beginning. Define the scope of the collaboration, outline each party’s responsibilities, and set measurable milestones to track progress. By fostering open communication and nurturing the partnership, you can maximize the benefits and create a successful personal brand presentation.

The Impact of Personal Branding on Career Growth

Building a strong personal brand has a direct impact on career growth and opportunities. In today’s competitive job market, employers and clients are looking for individuals who not only possess the necessary skills but also align with their company culture and values. By mastering the art of personal brand presentation, you can position yourself as a valuable asset and stand out from the competition.

One way to enhance your personal brand visibility is by leveraging business consulting services , like those offered by Blessed Pirate . These services provide expert guidance and support in developing and showcasing your personal brand. Whether you need assistance with creating a compelling brand story, refining your online presence, or crafting a powerful LinkedIn profile, business consulting services can help you make a strong impression on potential employers and clients.

Blessed Pirate’s LinkedIn post generation service is particularly valuable in today’s digital landscape. By consistently sharing engaging and relevant content on LinkedIn, you can increase your visibility, expand your network, and attract new opportunities. This service takes the guesswork out of creating impactful posts by providing personalized content recommendations based on your personal brand and target audience.

In conclusion, investing in personal branding and utilizing business consulting services , such as those provided by Blessed Pirate , can significantly impact your career growth. By presenting yourself authentically and strategically, and by leveraging platforms like LinkedIn, you can differentiate yourself from the competition and attract the right opportunities. Take control of your personal brand presentation today and position yourself for success in your career.

Source Links

https://www.linkedin.com/pulse/personal-branding-art-presentation-part-1-visual-wilson-iii-mba
https://medium.com/fleishmanhillard-boston/mastering-the-art-of-the-personal-brand-the-evolution-of-lebron-james-ba5ef7634b37
https://www.beautiful.ai/blog/your-personal-brand-plan-with-melody-wilding

How To Start a Remote Company?

November 30, 2023

Essential Guide to Repair Personal Brand – Revamp Today

Guide on How to Do a Personal Brand Site – Easy Steps

Grow Your Business

How to Build a Personal Brand (Complete Guide)

Share this article

Building a personal brand has never been easier or more important than it is today. Anyone with access to the internet and social media can build an audience, position themselves as an expert, and start attracting clients for their business.

A study by Upwork revealed that the freelance workforce is growing at a rate 3x faster than the overall workforce in the U.S. By 2027, freelancers are expected to make up the majority of the U.S. workforce.

The key to differentiating yourself from your competition? Learn how to build a personal brand and attract a community of like-minded, loyal followers. Here’s what you need to know.

Follow along or skip ahead:

Why every entrepreneur should build a personal brand

6 benefits of building a personal brand

Build your brand foundation

Find your target audience, craft an irresistible offer, optimize your website, create a content strategy, have a visibility strategy, grow your community, start building your personal brand.

A personal brand communicates who you are – including your unique strengths, expertise, personal values, and motivations.

When you learn how to build a personal brand, you learn how to market your strengths in a way that’s appealing to your target audience, establishing a personal connection with potential customers, followers, and partners.

A personal brand can help you get ahead – whether you’re building a business, pitching and applying for opportunities, or looking to strengthen an existing brand.

Why? Because people are generally more interested in following other people than they are in following specific companies. That means building an audience for your personal brand can also help increase exposure for an existing company too.

Elon Musk , for example, has more followers than 3 of his companies (Tesla, SpaceX, and SolarCity) combined. The same is true of Richard Branson (Virgin), Arianna Huffington (Thrive Global), Gary Vaynerchuck (VaynerMedia), and countless other highly successful entrepreneurs. They all have strong personal brands that they leverage to increase exposure and attract more customers to their companies.

You don’t have to choose between building a personal brand and a company brand. You can build both simultaneously. #personalbranding

“Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.” – Kevin Stimpson

6 benefits of building a personal brand:

Increase trust and authority: Having a personal brand helps to build trust with your audience and position you as an authority and thought leader in your industry.
Get featured in media: The media is in constant search of experts that can share their insights with their audience. A personal brand makes it easier for you to pitch and be found by influential media outlets – including online publications, magazines, television, radio, podcasts, and more.
Build your network: When you know how to build a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you. You can leverage your personal brand to build your network – both online and offline – quickly and effectively.
Attract more clients: Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you attract more of your ideal clients – and when you’re positioned as an expert, it’s easier for people to refer clients to you too.
Demand premium prices: Having a strong personal brand helps justify charging premium prices for your products and services. Without a brand, you become a commodity that competes on cost (and there will always be competitors that can beat your price) – a personal brand communicates your value to your audience, allowing you to demand more money for the same services.
Create a lasting platform: Over time, your business will evolve. You may even start multiple businesses in different industries. Your personal brand stays with you as you move from one venture to the next, creating a cohesive story that your audience and any potential customers can recognize and connect with.

“With SO MUCH content and SO MANY small businesses popping up online, a brand that connects to a person’s face is much easier to trust faster. It takes less time and effort to build a relationship with a personal brand as compared to a business brand.” – Pia Silva

How to build a compelling & profitable personal brand in 7 steps

After interviewing dozens of successful entrepreneurs and branding experts, we’ve outlined 7 specific steps to help you learn how to build a personal brand that’s both magnetic and monetizable – to attract your ideal clients and open up new opportunities for your business.

We also created a Personal Branding Workbook to help you develop your personal brand strategy as you read through these steps. Download it now.

Get the Free Personal Branding Worksheet

Download our fillable workbook to help develop your personal brand strategy and brand content tactics

There’s a common misconception that building a personal brand means crafting a persona. But the truth is, a persona is not a true reflection of who you are. The result? Any attempt to build a brand around a persona feels inauthentic and fails to connect with your target audience.

The first step to building a personal brand is to lay a foundation that you can confidently and authentically build upon. The key principle here is authenticity .

Personal branding is not about positioning yourself as something you’re not. It’s about purposefully and strategically showcasing your authentic self to your audience and your customers to better connect with them. Your personal brand should be a true reflection of your genuine skills, strengths, passions, values, and beliefs.

It’s not only easier to show up as yourself, it will also have a stronger impact and resonate better with your target audience.

“You want to find the special thing that is YOU and make your brand all about that. You can’t make it up, it has to be real (though it can and probably should be a little exaggerated).” – Pia Silva

Know your assets

When you’re building a personal brand, start by taking stock of the strengths, skills and assets you already have. Try asking yourself these questions:

Skills and credentials: What skills have I acquired throughout my life? What training, credentials, certifications, or awards have I received?
Passions and interests: What topics and industries am I most interested in? What am I passionate about? What subjects make my eyes light up?
Core values and beliefs: What are some of my most important core values? What do I believe in? What do I stand for? What do I stand against?

Write 3 lists for each of the bullet points and then identify any patterns and crossovers that you could use as the foundation of your personal brand.

Identify key elements of your personal brand

The next step is to start piecing together the key elements of your personal brand. These will help guide your decisions as you build your brand. Ask yourself:

Your brand vision: What do I want to be known for? If I became the world’s go-to expert on XYZ topic, what would I want that to be?
Your brand mission : Why do I want to build a personal brand? What is my purpose? Who do I want to influence? What do I want to accomplish?
Your brand message : What is the key message I want to communicate? What message do I want to consistently reinforce in my content and my marketing? If I could only give one piece of advice to my audience, what would it be?
Your brand personality : What are some of my personal characteristics and traits that I can weave into my brand? Do I want to be perceived as polished and professional, or perhaps more quirky and adventurous, for example?

“A great brand starts with understanding who you are, what you stand for, understanding your marketplace, and understanding your positioning. What is the perception that you need to create in order to appeal to the target audience that you’re trying to appeal to?”

One of the biggest mistakes you can make as you build a personal brand is to try to appeal to everyone. In reality, not everyone is your ideal client.

It might seem counterintuitive, but if you try to be liked by everyone, you’ll appeal to no one. The truth is, you don’t need to reach everyone to build a successful business. You just need to reach your perfect clients.

That means identifying a specific target audience – and building a personal brand that speaks to them specifically.

“The foundation of a strong personal brand is how well you understand your audience and the problems they face. Then you can define why you care and how you solve those problems, which is what you’ll be remembered for.” – Kyle Gray

Download the audience research workbook!

Create an ideal customer profile.

The more you understand about your perfect client, including their desires, needs and challenges, the more prepared you’ll be to create the products and services they truly want and need.

Here are some questions to help you create your perfect client profile – also known as a customer avatar:

Demographics: What is your ideal customer’s age, location, gender, education, relationship status, income, profession, and more?
Desires and aspirations: What is their desired future? What are their dreams, goals, and aspirations?
Pain points and challenges: What are they currently struggling with? What is preventing them from achieving their goals?

To learn more about how to create your perfect client profile, check out our guide to How To Define Your Target Audience (+Templates & Workbooks) .

“To have a strong personal brand, you have to stand for something, believe in a certain way of doing things, and proudly communicate those beliefs from your platform. Brands who don’t achieve this get lukewarm audience response and wonder why their audiences aren’t called to action by their efforts.” – Amanda Bond

A key part of learning how to build a personal brand is understanding how to create an irresistible offer that will help your audience solve a specific problem or achieve a specific result.

A lot of entrepreneurs make the mistake of creating a generic product or service that they think their audience wants, only to discover that no one wants it – and is much less willing to pay for it.

This is why identifying your perfect client before you create a product or service is so important. When you know exactly who you want to help, you can create an offer that is the perfect solution for the challenges they’re facing.

How to create an offer your clients will love

The first step to crafting an irresistible offer is to position yourself as a specialist – rather than a generalist. A generic offer with a vague promise is definitely not irresistible.

Instead, you want to promise your clients a very specific outcome and design a specialized offer to help them achieve that outcome.

Next, find the overlap between what you love, what you do best and what your ideal clients want most. Then create an offer that sits at the intersection of those criteria. We call this the Irresistible Offer Formula .

Irresistible Offer Formula:

What you love to do + What you do best + What your audience wants most = Irresistible offer

Once you have your irresistible offer, you need to be able to articulate its value clearly and succinctly to your audience. Here are two questions you should be able to answer:

What do you do? Your answer to this question is your value proposition . What is the value you provide to your clients in exchange for their investment?
How do you do it? What is special about your process, product, or service? Try to give it a unique, catchy name. When you name your process or service, you immediately help it to stand out from any competing offers that promise the same results.

Example: Nicholas Kusmich , a Facebook Advertising Strategist, helps businesses rapidly scale revenue by getting more clients using Facebook Advertising. That’s what he does . To help him stand out from thousands of other Facebook Advertising experts who do the same thing, he developed a proprietary process and he gave it a unique name: “Contextual Congruence”.

Here’s a screenshot from his website homepage, describing what he does in a way that differentiates him from his competitors:

“People need to know who you are and what you do in the most simple way possible. Keep it simple. You should be able to brand yourself in 5 words or less.” – Grant Cardone

A personal website is an important component of building a personal brand. Unlike your social media profiles, you own and control your website. That means every visitor is a potential lead that you can convert into a customer.

First impressions are critical. When your target audience lands on your personal website, they should be able to immediately identify and understand who you are and how you can help them. They should feel like they’ve come to the right place.

If this doesn’t happen within a few seconds, most new visitors will simply bounce and leave your website.

As well as communicating your offer and your value, your website should also be optimized to convert casual visitors into paying customers. There are several key elements required to make this happen – and most of them belong right on your homepage.

Key elements of your website homepage:

Your value proposition : Make sure your unique value proposition – who you help and how you help them – is pride of place on your homepage, ideally near the top.
Professional photography : Get a photographer to take several professional-quality photographs of you. Use these photographs throughout your website and on your social media profiles so your audience can recognize you.
Social proof: Add social proof to your homepage – including the logos of any publications or media outlets you’ve been featured in, testimonials and reviews from happy customers, links to case studies, and more.
A clear call-to-action: Give your website visitors a clear next step to encourage them to take action – whether it’s joining your email list, registering for a free webinar, or applying for a free call, demo or consultation.
A professional logo: If you’re building a personal brand, you need a logo. You can design this yourself or enlist the help of a professional graphic designer .

A great example of a personal brand website comes from our friend Jeanine Blackwell . Here’s a screenshot of her website’s homepage, which contains all of the essential elements of an optimized personal branding website:

Other important pages for your personal brand website

Here are 4 other key pages to include in your personal brand website.

Use your website’s About Page to share your personal story.

Why do you do what you do? Who do you help? How do you help them? How did you get into your industry? What experience and credentials do you have?

To see an example of a well-written About Page, check out Chris Ducker’s website . Here’s a screenshot of just one part of his About Page where he shares his personal story to build a connection with his target audience:

Products or services page

Make it easy for your website visitors to become clients or customers by including a services page. List any products, programs and/or services you have for sale, along with links to your product landing pages where potential customers can learn more about what you offer, sign up or make a purchase (depending on your sales process).

Remember to communicate your unique offer in all your content. Highlight what makes your products and services unique compared to your competitors.

For example, Thinkific creator Kristen Bousquet lists all her different offerings on her services page. Check out her page for inspo on how to list out your different products.

Contact page

Give your website visitors a specific and convenient way to get in touch.

On your website, include different methods for contacting you including email, social media, phone, and more. You can also include a contact form that will send you an email when someone submits a form.

One of the best contact pages we’ve seen comes from Lewis Howes . To help organize incoming contact requests, he has different contact forms created for different types of inquiries:

Content and free resources

Help your audience to learn more and get valuable information from your website by including additional content and free resources. You can write blog posts, post podcast episodes, share helpful videos , provide a list of resources you recommend, and much, much more.

Adding content to your personal website not only helps to communicate more value to your target audience – it will also boost your site SEO by including more content and keywords related to your niche, so you’re more likely to show up in searches and drive more traffic to your site.

Find out more ways to boost traffic to your website here.

“When you build a brand that’s 100% based on you, you lay the foundation to capitalize on your own blue ocean – a space where you can operate in an uncontested marketplace, free from traditional competitive forces – because none of your competitors can replicate or clone all that’s unique and proprietary to YOU.” – Paul Ramondo

Creating and distributing free content is one of the most effective ways to build your personal brand and earn the attention of your target audience.

Instead of trying to convince your audience that you can help them, create content that actually helps them. This builds trust, loyalty and helps to position you as an expert and an authority in your industry.

It’s not a coincidence that some of the most successful personal brands today – including Grant Cardone , Marie Forleo , and Gary Vaynerchuck to name a few – publish significant amounts of content online to help build and nurture their audience.

var getTheFreePersonalBrandingWorksheetOuterCustomCSS = ` .amp-get-the-free-personal-branding-worksheet { padding: 1rem; background: url(https://www.thinkific.com/wp-content/uploads/2023/02/gray-inline-form-backdrop.png) center center/cover no-repeat; margin: auto; display: flex; flex-direction: row; justify-content: space-between; margin-bottom: 1.875rem; gap: 5%; } .amp-get-the-free-personal-branding-worksheet h4 { font-family: Barlow; font-size: 20px; color: #374A67; margin-bottom: 0.625rem; } .amp-get-the-free-personal-branding-worksheet p { color: #374A67; margin-bottom: 0.625rem; } .hubspot-form-wrapper { display: flex; flex-direction: column; flex: 1 1 55%; justify-content: center; } .hubspot-form-image-wrapper { flex: 1 1 40%; display: none; } .hubspot-form-image { object-fit: contain; } .hubspot-form-target { } @media screen and (min-width: 488px) { .amp-get-the-free-personal-branding-worksheet { padding: 2rem 3rem; } .hubspot-form-image-wrapper { display: flex; } } `; var getTheFreePersonalBrandingWorksheetInnerCustomCSS = ` form { width: unset !important; margin: 0 !important; } .hs-button.primary.large { background: #FFD087 !important; border-color: #FFD087 !important; color: #374A67 !important; width: 90% !important; height: 40px; border-radius: 8px; } .hs-input { color: #374A67 !important; border-radius: 8px; } .actions { padding: 4px 0; margin: 0; } .field { margin-bottom: 10px; } `; jQuery('.inline-get-the-free-personal-branding-worksheet').removeAttr('style'); jQuery('.amp-get-the-free-personal-branding-worksheet').empty(); var formcount = document.querySelectorAll('.amp-get-the-free-personal-branding-worksheet').length; for(let i = 0; i Get the Free Personal Branding Worksheet

How to build a content strategy for your personal brand.

To create a content strategy for your personal brand, start by making a list of all of the topics that could be helpful for your target audience and that you’re passionate about.

Then do a simple search online to see what content your competitors are creating and identify potential niches – the idea is to find the types of content and topics that your audience want to see but that has not already been covered in-depth and in-full by other brands.

Google’s Keyword Planner , BuzzSumo , and Answer The Public are all great tools for doing keyword research and discovering popular topics that people are searching for online.

The next step is to decide which type of content to create and where you will publish that content. Here are some ideas to get you started.

Types of content:

Blogs and articles
Online courses
Guides, checklists, worksheets
Infographics
Case studies

Places to publish your content:

On your website
Podcast directories (iTunes, Stitcher, etc.)
Other blogs and online publications
Social media (LinkedIn, Instagram, etc.)

“Identify some core themes in which you strongly believe and build a series of content around that and then keep hammering it home.” – Sam Mallikarjunan

Focus on quality and consistency

For content marketing to work, it’s important to focus on quality and consistency.

Don’t publish content that will reflect poorly on your brand. Every piece of content you produce should speak to your target audience and drive home your personal brand’s key message and themes.

Try to be consistent with how often you publish new content for your audience. Content marketing is a long-term game – but it pays off if you put in the work.

We recommend starting with 1-2 primary content types when building a personal brand – such as blog posts and videos, along with 1-2 primary content mediums – such as your personal blog and YouTube .

Once you get into a routine of creating and posting your primary content, as well as engaging with your target audience, you can expand into other content types and mediums to reach more people.

Check out our complete guide to How To Generate Leads With Content Marketing .

“A strong personal brand is cohesive, clear, consistent and aims to serve a specific audience. A personal brand is important for an entrepreneur because it’s the best way to share your authentic message and attract YOUR specific tribe!” – Jennifer Gottlieb

Stick to your niche

When you’re first learning how to build a personal brand, it’s a good idea to stick to one niche and one message so your audience knows instantly who you are and why they should follow you. This is the fastest way to kickstart your personal brand.

As you grow and build a community, you can incorporate more topics and themes into your content, gradually expanding the range of subjects you cover.

Here’s a tip from ex-Youtube employee turned YouTuber Jon Youshaei about how to find your niche while still experimenting:

“There are two types of creators: those with ‘variety shows’ and those with ‘talk shows’. Having a talk show is what too many creators do. They stick to the same formats and film in the same place. On the other hand, ‘variety show’ creators experiment much more.”

Youshaei made this visual to show the difference:

Test out different formats and ways of presenting your content to see what works – but remember to stay “married” to your niche while experimenting to avoid losing your audience completely.

“For my content, my goal was to have a ‘variety show’ about the creator economy. That meant I experimented with formats like on-the-street interviews, office hours, short stories and more. I double downed on the ones that worked and stopped making the ones that didn’t. But never in the process did I stray so far away from my niche. ”

For more practical tips from Jon Youshaei, check out his Insider Accelerator where he shares his best tips from working inside YouTube and Instagram for 8 years.

Related: Jon Youshaei’s Guide to Endless Social Media Content Ideas

Publishing content on your own platforms is a great way to build your audience, but it also takes a lot of time. A speedier way to build your audience is through exposure to other people’s audiences .

Here are some popular ways to increase your visibility online.

Visibility strategy ideas:

Interviews and appearances: Secure guest appearances and interviews on podcasts, webinars, and virtual events, as well as traditional media channels like TV and radio.
Guest blogging: Write content for other blogs and online publications that have the same audience as your personal brand and authority in your niche.
Public speaking: Apply to speak at live events and conferences that your target audience attends.
Partnerships and joint ventures: Build mutually beneficial relationships with other brands, influencers and businesses online to open up opportunities including interviews, joint ventures , partnerships, customer referrals, and more.

“The single biggest growth hack is getting yourself featured on major publications. If you want to build authority and credibility in your niche, what better way to do that than getting one of the most prestigious brands to mention you? This gives you instant credibility.” – Ulyses Osuna

We all crave connection. Level up your personal brand by building a community and create a space online that’s just for them.

Instead of trying to draw in a broad audience, focus on becoming a leader in your specific niche. Define your target audience, create content that’s designed for them and build a community where they can hang out online – including sharing ideas, supporting one another, and reaching out to you directly.

Here are a few ways you can build a community around your brand and business.

3 ideas to build a community around your personal brand

Membership Sites: Create a membership site where your customers can access exclusive content, Q&As, live webinars and more, as well as a members-only forum or group for encouraging discussions, conversations, and sharing.
Facebook Groups: Create a private Facebook Group for your audience and customers to open up the opportunity to engage in meaningful conversations with your followers on a daily basis – and give them a space where they can interact and engage with each other.
Live Events: Host live events so your audience and customers can spend time with you in-person. Casual meetups, private dinners, workshops, retreats, and mastermind groups are all great ways to solidify long-term relationships with your audience.

“A strong personal brand is one that has a high level of impact, which then leads to influence amongst the people who follow you. The key is to leverage social media and other social platforms and environments to create relevant and meaningful dialogues between you and the people you want to impact.” – Mark Lack

Related: 13 Membership Site Examples that Will Inspire You

There has never been a better time to build a personal brand. Literally anyone can build a brand and a community online – and create products and services to sell to their target audience.

And the best part? There is no other person in the world that is exactly like you. As an individual, you are 100% unique. That’s why building a personal brand is so powerful – when you show up as yourself and start building a personal brand, you immediately differentiate yourself from your competitors because YOU are different. When you’re authentically you, you’ll find people who want to hear what you have to say.

“We all have a personal brand whether we think about it that way or not. So, let’s be intentional about it. A strong brand to me means that your message is identifiable.” – Kathy Klotz-Guest

Start building a personal brand and monetizing your expertise today. Try Thinkific for free and create your first digital product from scratch.

This blog was published originally in January 2020, it’s since been updated in April 2024 to include the most up to date information.

As the Content Marketing Manager at Thinkific (2016-2019), Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses . Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients.

10 Ways You Can Make Money on YouTube
How To Use Webinars To Promote Your Courses (Complete Guide)
How to Create a Sales Funnel to Sell Online Courses (Sales Funnel Template)
Udemy’s Pricing Model: How To Use It To Your Advantage As An Online Course Creator

11 types of life coaching products to start selling today.

Selling digital life coaching products can help you bring passive income and reach a wider target audience!

How To Generate Leads On LinkedIn For Your Online Course

Simple steps to have a compelling LinkedIn presence that helps establish meaningful relationships that lead to clients (without spamming)

Top Advantages and Disadvantages of Mobile Learning

Discover the top advantages and disadvantages to mobile learning (m learning) and find out if it's right for you and your students.

Try Thinkific for yourself!

Accomplish your course creation and student success goals faster with thinkific..

Download this guide and start building your online program!

It is on its way to your inbox