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BigBasket.com: Redefining the Business Model

By: Sujo Thomas, Abhishek, Sanket Vatavwala, Piyush Kumar Shinha

BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On March 22, 2016, Big Basket had secured Series…

• Length: 18 page(s)
• Publication Date: Jul 28, 2017
• Discipline: Marketing
• Product #: A00151-PDF-ENG

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BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On March 22, 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days later, the Government of India came out with guidelines on March 29, 2016, through its Press Note No. 3 (2016 Series) which stated that Foreign Direct Investment (FDI) in the inventory based model of e-commerce would not be permitted. As BigBasket grappled with the challenges of a growing and expanding business, BigBasket team had to evaluate the existing business model. This case traces the predicament of BigBasket in formulating a business strategy for taking the online grocery retailing business further.

Learning Objectives

The main objective of the case is to highlight the issues related to the online grocery retailing industry. The case provides an opportunity to understand different business models operating in the evolving Indian online grocery retailing market and their appropriateness in the existing business environment. The case can also be used to discuss the various opportunities available to entrepreneurs in the online grocery retailing industry. The case will also help students familiarize themselves with the challenges in the online grocery retailing business and ponder over the possible solutions to tackle these challenges. By the end of the session discussing the case, the student would be able to:

• Describe important issues related to the online grocery retailing industry,

• Differentiate between different business models operating in the evolving Indian online grocery retailing market and their appropriateness in the existing business environment,

• Develop an understanding about the various opportunities available to entrepreneurs in the online grocery retailing industry, and

• Ponder over the challenges in the online grocery retailing business and discuss possible solutions to tackle these challenges.

Jul 28, 2017

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Indian Institute of Management-Ahmedabad

A00151-PDF-ENG

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BigBasket.Com: Redefining the Business Model

BigBasket.com, an online supermarket established in December 2011 in Bangalore, India, had become one of the major players in the Indian online grocery market by the end of March 2016.1 Run by Innovative Retail Concepts Private Limited, BigBasket.com was operating in more than 23 cities across the country in 2016. The online grocery market in India was in a stage of growth and transformation, fuelled by India's large urban population who sought a lifestyle of convenience and ease. It had also attracted many entrepreneurs who competed fiercely with each other in a market characterised by thin margins. Intense competition ensured that only a few companies were able to survive and sustain themselves. One of these companies was Big Basket, which succeeded in spite of the competition, attracting Series Da funding worth USD 150b million from the United Arab Emirates-based Abraaj Group in March 2016.2

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BigBasket.com , an online supermarket established in December 2011 in Bangalore, India, had become one of the major players in the Indian online grocery market by the end of March 2016. 1 Run by Innovative Retail Concepts Private Limited, BigBasket.com was operating in more than 23 cities across the country in 2016. The online grocery market in India was in a stage of growth and transformation, fuelled by India's large urban population who sought a lifestyle of convenience and ease. It had also attracted many entrepreneurs who competed fiercely with each other in a market characterised by thin margins. Intense competition ensured that only a few companies were able to survive and sustain themselves. One of these companies was Big Basket, which succeeded in spite of the competition, attracting Series D a funding worth USD 150 b million from the United Arab Emirates-based Abraaj Group in March 2016. 2

• Online grocery retailing
• Inventory based model
• Hyper local based model

Thomas, S. , Abhishek , Vatavwala, S. and Kumar Sinha, P. (2017), " BigBasket.Com : Redefining the Business Model", . https://doi.org/10.1108/CASE.IIMA.2020.000112

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Copyright © 2017 by the Indian Institute of Management, Ahmedabad

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The pandemic has made online grocery shopping a lasting habit for Indians

Notorious for deal-hunting, the pandemic has made India’s online grocery shopping utility driven.

Over 80% of those who purchased groceries online during the nationwide lockdown in 2020 did so for convenience rather than price or selection, according to Sukriti Seth, an analyst at Noida-based TechSci Research. This trend could help build a habit that would pay off in the long run.

India’s online grocery market is poised to reach $24 billion by 2025 (Rs1.8 lakh crore), accounting for 3% of the overall grocery sector, according to RedSeer consultancy.

What will also help the online grocery shopping trend to stick around is the fact that companies have been working to fix kinks. For instance, during last year’s lockdown, e-grocers drew much ire from items being out of stock and unreliable delivery timelines as demand far outstripped supply.

Since then, companies have bolstered their networks as well as raised and invested money to minimise hiccups in the long haul.

BigBasket, Grofers, and others

Over the last year, 10-year-old BigBasket has scaled up on the back of partnerships, automated processes, and community selling, among other things. The company which had a 35% market share in March 2019, spent much of last year in increasing capacity and building infrastructure, a company spokesperson told Quartz. Now, Tata Digital, a wholly-owned subsidiary of Tata Sons, is all set to acquire a majority stake (64.3%) in BigBasket for around Rs9,300 crore.

Getting backed by a cash-rich conglomerate gives the company the ability to offer discounts and deals that make profitability and retention more competitive than it already was, market intelligence firm Kalagato noted in a March 31 report.

Gurugram-headquartered Grofers, BigBasket’s closest rival with whom it was discussing a possible merger until three years ago, claims to be keeping pace. In December 2019, Grofers got fresh ammo from Japanese investing giant Softbank. In April 2020, it announced plans to spend $15 million on private labels . The seven-year-old firm is even planning to go public by the end of 2021.

Meanwhile, JioMart, the grocery delivery service owned by India’s richest man Mukesh Ambani, got off to a rough start last June with customers complaining about rotten vegetables and unresponsive customer service. However, thanks to its tie-up with WhatsApp , it picked up in the coming months. By Jan. 26 this year, it claimed to have served over 1 million customers .

JioMart has since leveraged Ambani’s large network to convert 52 Reliance Retail large-format wholesale stores into JioMart fulfillment centres, a recent report by investment bank JP Morgan said . There has also been an “evolution from bikes to largely vans at several stores, reflecting higher value, and heavier and more complex orders delivered with greater efficiency,” JP Morgan noted.

Besides the sector-focused players, India’s two biggest e-commerce firms are also very much in the race. Amazon, which witnessed a wave of first-time users from tier 2 and tier 3 in 2020, is expanding to smaller towns this year. Walmart-owned Flipkart is also looking to increase its presence in smaller cities .

Every player is vying for a piece of the growing e-grocery pie because there is still a massive untapped market. Amid 2020’s nationwide lockdown, “the consumer base got democratised (smaller towns, diverse income groups), all categories including fresh (fruits and vegetables) were purchased, and the brands started focusing on the online channel,” Redseer had said in February—right before Covid’s resurgence in the country.

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BigBasket Success Story - India's Largest Online Grocery Store

Chayanika Goswami

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

Online grocery shopping is fast gaining popularity among Indians. According to a Redseer report, India's online grocery retail market is all set to touch $10.5 billion by 2023. A company that holds a huge share of this fast-growing market is BigBasket.

Founded in 2011 by the dot-com bubble survivors V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh, and Abhinay Choudhari, Supermarket Grocery Supplies Pvt. Ltd., trading as BigBasket, became a household name soon after it came into existence.

Headquartered in Bengaluru, BigBasket is currently known as one of India's largest online grocers and offers an impressive selection of products from over 1,000 brands, delighting over 6 million satisfied customers.

In May 2021, Tata Group became the owner of BigBasket by acquiring a majority stake of 64% in the company. Tata Sons has acquired a majority stake in BigBasket, putting the Indian conglomerate in a direct race with e-commerce players Amazon, Walmart, Flipkart, and Reliance Industries. The stake was bought by Tata Digital Limited, a unit of Tata Sons.

In this article, you can find detailed information about BigBasket, including the company's founders, journey, business model, revenue, funding, acquisitions, and more.

BigBasket Company Details

BigBasket - About BigBasket - Founders and Team BigBasket - Startup Story | How BigBasket Started? BigBasket - Name, Tagline, and Logo BigBasket - Business and Revenue Model BigBasket - Startup Challenges BigBasket - Funding and Investors BigBasket - Acquisitions BigBasket - Growth and Revenue BigBasket - Partnerships BigBasket - Awards and Recognitions BigBasket - Competitors BigBasket - Future Plans

The Rise of BigBasket

BigBasket - About

BigBasket is into delivering everyday cooking essentials like ghee (clarified butter), diced coconut, fragrant basmati rice, and more, amounting to a total of over 40,000 items, along with other household products ranging from bread to laundry detergents for the customers to shop from. The company gets all of them delivered to their doorsteps. The target motive of the company is to enable the ease of grocery shopping online to avoid traffic and the drudgery of supermarket visits.

To explore new opportunities, the company has also launched 3 new businesses - bb Daily, bb Instant, and bbnow.

bb Daily is a subscription-based service that allows customers to order milk and fresh groceries. With this platform, the customers have to place the order before 10 PM, and they eventually get the goods delivered between 5 AM - 7 AM the next day.

bb Instant is BigBasket's unmanned vending machine that is mostly available in corporate offices, tech parks, and apartment buildings in Tier I cities.

bbnow , the rapid grocery delivery service by BigBasket, allows you to order daily essentials like fruits, vegetables, cooking necessities, and household items and have them delivered to your doorstep within just 15-30 minutes.

BigBasket has also launched Fresho stores, which is currently serving as the first offline retail store of BigBasket that has already been opened at Basaveshwar Nagar in Bangalore. These BigBasket stores are technology-driven, self-service stores for customers.

BigBasket - Founders and Team

BigBasket was founded by V.S. Sudhakar , Hari Menon , V.S. Ramesh , Vipul Parekh, and Abhinay Choudhari in 2011. Prior to BigBasket, the founders also founded Fabmart.com, an online platform that sold books, toys, and groceries in the year 1999. Fabmart was sold to a grocery chain in 2006.

V.S. Sudhakar

BigBasket Co-founder V S Sudhakar was the CEO of Planetasia . He has vast experience working in the IT sector.

BigBasket CEO Hari Menon comes with vast experience in diverse fields. Prior to Big Basket, Menon was the CEO of Indiaskills, the Vocational Education joint venture of Manipal Group with City & Guilds, UK. An alumnus of BITS Pilani, Hari Menon also worked as the Country Head at Planetasia, one of India’s first Internet services businesses. Hari also held top positions with IT majors like Wipro Infotech .

V.S. Ramesh

V.S. Ramesh is the Head of Logistics & Supply Chain at Big B asket . An Electronics Engineering graduate from Karnataka University, V.S. Ramesh has over 21 years of experience in the Indian Navy handling Operations and Logistics . Ramesh is an Electronics Engineer, who earlier co-founded Fabmall.

Vipul Parekh

Vipul Parekh is the Head of Finance & Marketing at Big B asket. Vipul is an alumnus of IIM Bangalore and worked with a range of companies holding key leadership positions including Wipro Limited and Trinethra Super Retail Ltd. He also worked with Peepul Capital Advisors Pvt Ltd., a leading Private Equity Fund as an Investment Director. Parekh also co-founded Fabmall before co-founding BigBasket.  

Abhinay Choudhari

Abhinay Choudhari was the Head of New Initiatives at Big B asket along with being a Co-founder. Abhinay is an IIM Ahmedabad alumnus. Besides working with leading IT companies like iGATE & Infosys, Abhinay also founded Stylecountry.com, one of India's first online fashion retail stores. Stylecountry.com had to be closed down as it did not turn out to be profitable.

Abhinay Choudhari has taken a silent exit from BigBasket on August 5, 2021. Soon after Tata acquired BigBasket in May 2021, Abhinay decided not to continue working in the same firm, which he finally managed to do in August. As a parting note to his employees, Choudhari has mentioned that he left BigBasket only to build another company from scratch due to "the start-up itch" that has been growing in him for nine years. Choudhari hinted to “solve another equally painful chore for many Indian households” in the form of a new business that he will found. Next, he will be looking forward to an online laundry business, as per reports.

TN Hari, who served as the Chief Human Resources Officer (CHRO) at BigBasket for 7 long years , has let people know that he has decided to do something different via his Linkedin handle . TN Hari, in his career with BB, which has now found a new, safe home with the Tata Group acquisition, has already spent 20 years in the Indian startup ecosystem. During these years, he boasts of wearing many different hats as an Angel Investor, Advisor to other VC Firms, Mentor at Startup Accelerators, Sounding Board to Founders, Author, and Columnist. Hari has also revealed that he has been a part of 5 startups to date , 3 out of which have already turned into unicorns . TN Hari has also been identified by Linkedin as one of the top voices of India for 3 consecutive years. Establishing the Artha School of Entrepreneurship is the new goal of this top executive of BB. The mission of Artha would be to accelerate the " journeys of the entrepreneurs in scaling their ventures and contributing to economic and social prosperity of their communities."

RainCan, which was originally a daily essential subscription-based startup, later acquired by Big Basket in 2018, was eventually rebranded as BBDaily.

BigBasket currently boasts of being a 5000+ strong company.

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BigBasket - Startup Story | How BigBasket Started?

All of this began when the BigBasket founders decided to exploit the experience they got post the massive failure of the dot com bubble. Hence, they decided to create a unique website that was never done before. All the founders of Big Basket had garnered relevant experiences in eCommerce when they created Fabmart.com.

Fabmart.com was an online platform that sold books, toys, and groceries in the year 1999. Back then, only within a few months, they realized that not just our country but the whole world was not ready to take this buzz of digitization. In the year 2006, Fabmart was merged with a brick-and-mortar grocery chain and the founders ended up selling their startup for a lump sum amount.

Then came the golden year of 2011, when the team reunited and started re-evaluating the idea of again coming up with something new and exciting. Despite all the criticism they had received back in 1999, they stood very strong on the fact that the time to do something that’d put them on the map was then. In 2011, the smartphone market was booming and anything and everything was available except groceries, of course, and that right then was their Eureka moment.

BigBasket used to fulfill its orders by purchasing products from Metro Cash and Carry stores, prior to setting up its first warehouse.

"We had people in the Metro stores, literally operating that as our warehouse" says Hari Menon, Co-founder & CEO of BigBasket.

BigBasket - Name, Tagline, and Logo

Supermarket Grocery Supplies Pvt. Ltd., trades as " BigBasket," the name of which is drawn from the idea of shopping baskets, which the company extends to their customers online.  

The recent tagline of the brand reflects "Har Din Sasta."

BigBasket - Business and Revenue Model

BigBasket’s private label business is driven by lower prices and higher margins. Roughly 35% of the revenue comes from private labels. The aim here is to fill the gap in distinct categories like organic food, and high-end consumer products, to name a few. Also, the company offers a lower price point for staples and fruits and vegetables. They also provide idli/dosa batter on their online platform, which is very rare and does not have a lot of competition.

Moreover, on the B2B side, BigBasket serves its private label to about a thousand Kirana stores, huge corporates, and HoReCa (hotels, restaurants, cafes). Regarding Big Basket's Business Model , Big Basket follows both the 'inventory model' and ‘the hyper-local model ’ .

Under the inventory model , the company buys products from leading suppliers like P&G, HUL, mills, farmers, etc., stores the products in warehouses, and supplies the same to the customers on order. In the case of perishable goods, BigBasket further has tie-ups with local farmers and suppliers from whom it procures the goods as per orders and supplies the same to the customers.

Under the 'hyper-local model', BigBasket has a tie-up with 2000+ grocery stores across India to deliver products within one hour from the neighborhood.

With the opening of its physical store, Fresho, BigBasket is also a step ahead in the physical grocery space , which is soon expected to be a revenue generator for the company.

BigBasket - Startup Challenges

One of the main challenges of any startup in India is getting the customers to try the service first since the resistance level is really high. This is followed by retaining these consumers despite all the other factors in the market like competitors, local vendors, and buying habits, which were there for BigBasket too.

Also, since it was one of a kind startup dealing with groceries, which was never the case before, it took a while for the consumers to place trust in a brand like BigBasket and start using its services.

Data Breach Issues

Online grocery store BigBasket faced a massive data breach in November 2020 as the company had allegedly leaked the data of over 2 crore users on the dark web. BigBasket, funded by Jack Ma -owned Alibaba Group, Mirae Asset-Naver Asia Growth Fund, and CDC group has filed a complaint in this regard with Cyber Crime Cell in Bengaluru.

According to media reports, Cyble, a cyber intelligence firm, informed that the grocery e-commerce platform BigBasket leaked data including names, email IDs, password hashes, contact numbers, addresses, etc, on the dark web. Also, Cyble informed that a hacker had put the data on sale for over Rs 30 lakh.

Reacting to this, BigBasket said: "A few days ago, we learned about a potential data breach at Bigbasket and are evaluating the extent of the breach and authenticity of the claim in consultation with cybersecurity experts and finding immediate ways to contain it. We have also lodged a complaint with the Cyber Crime Cell in Bengaluru and intend to pursue this vigorously to bring the culprits to book."

Bengaluru-based BigBasket also ensured that the confidentiality and security of customers are their priority and it does not store any financial data (including credit card numbers) etc and is positive that this financial data is secure.

"The only customer data that we maintain are email IDs, phone numbers, order details, and addresses so these are the details that could potentially have been accessed. We have a robust information security framework that employs best-in-class resources and technologies to manage our information. We will continue to proactively engage with best-in-class information security experts to strengthen this further,” the statement by BigBasket read.

Cyble also claimed that the breach may have occurred on October 30, 2020, and it has already informed Bigbasket about it.

BigBasket - Funding and Investors

BigBasket has raised a total of $1.5 billion in funding over 20 rounds . The latest funding for the company was raised on December 21, 2022, when BigBasket raised $200 million from its majority stakeholder, Tata Digital. This funding round raised BigBasker's valuation to $3.2 billion .

Here are the details of the latest funding raised by Big Basket:

BigBasket - Acquisitions

Big Basket has made 6 acquisitions to date . Their most recent acquisition was of Agrima Infotech, which the company acquired on February 19, 2022. The Tata-owned online grocery delivery platform has acquired the enterprise business segment of the Kerala-based deep tech company. This deal would allow the company to implement the unique computer vision technology platform, Psyight, at the self-checkout counters of the retail stores of BigBasket. Psyight behaves as a food recognition platform that is powered by the all-new computer vision technology to differentiate raw, cooked, and packaged food items, which will help its parent ahead.  

DailyNinja was last acquired startup by BigBasket and the deal was materialized on Mar 24, 2020.

In June 2015, the company acquired ' Delyver ', an online platform that connects offline retailers with customers in a neighborhood. In October 2018, Big Basket acquired ' Raincan ' a subscription-based service provider for morning and breakfast essentials, headquartered in Pune . In October 2018, Big Basket also acquired ' KWIK24 ' a company that manufactures and designs smart vending machines. On October 19, 2018, Big Basket announced the acquisition of the Bangalore-based startup ' Morning Cart '. Morning Cart is a daily essential ordering platform.

Here are the details of the Acquisitions by BigBasket:

BigBasket - Growth and Revenue

Tata Digital's acquisition of controlling stakes in BigBasket in May 2021 has played a pivotal role in fueling the company's growth trajectory.

BBNow marks a significant game plan for BigBasket's growth strategy. Officially launched in Bengaluru, this quick-commerce service enables lightning-fast grocery deliveries to customers within 15–30 minutes, catering to the urgent needs of its existing customer base. With BBNow, BigBasket aims to further solidify its position in the e-grocery market and tap into the increasing demand for rapid and convenient grocery delivery services. The introduction of BBNow allows the company to compete more effectively with other quick-commerce players like Swiggy Instamart and Zepto , presenting exciting growth opportunities for BigBasket in the fast-paced and competitive market landscape.

BigBasket launched its first physical store, "Fresho" in Bangalore , in the last week of October 2021, as confirmed via an internal company email. The mentioned store has been open to the customers of Bangalore's Basaveshwar Nagar since October 25, 2021 , according to BigBasket co-founder VS Sudhakar, who informed the same to all the employees of the company. While writing about Fresho in his email, Sudhakar described the opening of the store, which is currently operational from 8 in the morning to 9 in the night, as an “extremely key, strategic initiative.”

BigBasket User Acquisition

BigBasket's mobile app is currently accessed by over 6 million customers across the country, being operational in 26+ cities in India.

An interesting strategy that BigBasket follows to attract customers is that the company keeps into account the varied needs and different shopping habits of its customers belonging to different cities. The amount of attention the founders paid to little details put them in a competitively better position.

The team did their planning city-wise. They increased the number of leafy greens in Mumbai, supplied a special kind of rice (called Sona Masoori) in Bangalore, and went as far as providing eight different kinds of eggplants to picky customers. All in all, the company ensured its quality was nothing short of perfection.

Timely delivery is the essence of online shopping hence the team put a focused approach to this. They devised a model of customized software that automatically guides drivers to their destinations and helps the company achieve a near-perfect on-time rate. Late deliveries earn customers a 10% discount. Missing items are refunded at a cost that is 50% of whatever the item cost is.

BigBasket Financials

BigBasket's B2C arm reported revenue from operations of Rs 7,434 crore in FY23 , reflecting a modest 4.8% growth compared to FY22, when the company's revenue stood at Rs 7,095 crore.

In FY23, BigBasket's B2C arm witnessed an 89% surge in losses, reaching Rs 1,535 crore , compared to Rs 813 crore in FY22.

Total expenses for the B2C arm increased by around 13% from Rs 7,929 crore in FY22 to Rs 8,998 crore in FY23. This rise in expenses was primarily attributed to higher employee benefit expenses, finance costs, and other miscellaneous expenses. Specifically, Innovative Retail spent Rs 916 crore on employee benefits in FY23, representing a 24% increase compared to Rs 739 crore spent in FY22.

BigBasket - Partnerships

Some of the BigBasket partnerships include:

• Bigbasket partnered with Uber on April 3, 2020, where Uber's driver-partners sought an association with the former to help the company deliver everyday essentials to its customers and others during the pandemic onslaught. Bengaluru, Hyderabad, Chandigarh, and Noida were the first four cities to witness the same.
• BigBasket partnered with Rajasthan Royals on September 16, 2020, who was declared as the official partner of the IPL team for the 2020 edition of the Indian Premier League.  
• BigBasket also became a partner with the New Zealand Trade and Enterprise on October 19, 2021, to deliver food products and groceries in India.

BigBasket - Awards and Recognitions

Among the major awards and recognitions that BigBasket won are:

• BigBasket is recognized as one of the 'Top 50 India's Best Companies To Work For - 2023' by Great Place to Work® India.
• BigBasket ranked in the 'Top 3 Best Places to Work' in E-commerce and 'India's Best Workplaces in Retail' for the third consecutive year in 2023.
• It was declared the 'Retail and eCommerce App of the Year' at YourStory's AWS Mobility Awards in 2017.
• Owler has conferred upon BigBasket CEO Hari Menon the Top Rated CEO Award in 2017.
• The company was placed 2nd at the Global E-Commerce Award ceremony hosted by Ecommerce Europe in Barcelona.
• BigBasket Co-founder Abhinay Choudhari was awarded the IIMA Alumni Young Achievers’ Award.

BigBasket - Competitors

Despite growing at an increasing rate, BigBasket faces cut-throat competition in the market. Some of the major competitors of BigBasket are:

• Reliance Fresh
• FreshTohome

Though these players are acquiring strong market standing with time, the company tends to stand fit and fine and win the market with its large and ever-increasing consumer base. BigBasket is now doubly strong under the management of Tata.

BigBasket - Future Plans

BigBasket has strong plans of retaining its post as the largest grocery delivery platform in India . So, the plan is to set up warehouses in all 26 operating cities of India to bring down the delivery time to 3 hours .

Big Basket has launched Fresho stores, and opened the first of their kind in Bengaluru, thereby entering the offline retail market. According to BigBasket's co-founder and CEO Hari Menon, the goal is to achieve Rs 12,000 crore in sales by 2026 through 800 Fresho stores spread across 10 tier-1 cities.

As part of its future plans, Tata-owned BigBasket is considering launching an initial public offering (IPO) by 2025.

What is BigBasket?

BigBasket is an Indian online grocery delivery service founded in 2011 and headquartered in Bangalore, offering a wide range of products delivered to customers' doorsteps.

Who is BigBasket's owner?

BigBasket is owned by the Tata Group.

Who are BigBasket's founders?

BigBasket was founded by V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh, and Abhinay Choudhari.

What is bigbasket bbnow?

bbnow, the rapid grocery delivery service by BigBasket, allows you to order daily essentials like fruits, vegetables, cooking necessities, and household items and have them delivered to your doorstep within just 15–30 minutes.

What is Bigbasket Wallet?

The Bigbasket Wallet is a pre-paid credit account that is associated with your Bigbasket account. This prepaid account allows you to pay a lump sum amount once to Bigbasket and then shop multiple times without having to pay each time.

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Statistics on " Food retail in India "

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Market overview

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Leading retailers

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Product sales

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Consumer behavior

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