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Creating an engaging user research presentation

To be perfectly honest: We at Condens are not the greatest fans of making stakeholders experience user research only through presentations. Given the chance, we’d always opt for involving stakeholders throughout the research process which is much more effective in achieving a common understanding.

But we also know that this is not always possible due to time constraints or if you want to share findings beyond the core team. In this case a presentation can be a useful tool.

There is already a lot of great material about how to give good presentations in general , choosing a story outline and effective body language - no need to replicate that. That’s why this article focuses specifically on presenting findings from user research.

It starts with the characteristics that make user research presentations particularly challenging, explains how to structure the presentation and then gives practical examples of effective slides.

Challenges of user research presentations

Structuring a user research presentation, visualizing user research insights in slides.

Note: You can download the presentation with example slides here ( Google Slides or PowerPoint ).

Delivering a good presentation is never easy no matter what it is about. On top of that, there are some difficulties that are unique to presenting results of a UX research study. We will explain these difficulties below and give some solutions to overcome them.

Laptop with starting sheet of a presentation

Challenge No. 1: Distrust in qualitative data

Especially colleagues with data science background are often sceptical towards qualitative research results and their explanatory power. The typical chain of reasoning is that findings are not statistically significant (which is often true) and therefore don’t hold any value (which isn’t true).

An approach that Christopher Nash from Dropbox uses when sharing findings with sceptical stakeholders is to be very explicit about the shortcomings of qualitative research. This sounds counterintuitive at first as it seems to weaken one’s position, but it actually helps. Christopher’s explanation is that the skeptics are particularly worried if findings are presented with overconfidence and admitting certain shortcomings lessens this worry.

Photo of Christopher Nash, Senior Design Researcher at Dropbox

Challenge No. 2: Conveying the participant’s perspective to stakeholders

A large part of UX research is understanding the viewpoints of people. This often involves feelings and emotions. Conveying these viewpoints genuinely such that the audience fully comprehends them within the limited time of a presentation is difficult.

An effective way to address this is to show clips of audio or video recordings during the presentation. Firstly, this increases credibility as stakeholders hear and see evidence directly from the participant and not filtered through the researcher. Secondly, it retains the richness of information including gestures, facial expressions and tone of voice which jointly form a stronger image in the head than any abstract summary could.

Photo of Eve Weinberg, UX Lead at Palo Alto Software

Challenge No. 3: Keeping bias under control

Researchers not only need to be aware of their own bias when running a study, they also have to be mindful of not prompting and fuling bias among their audience. The way findings are framed during the presentation has a large impact on the audience’s perception and the challenge is to not lead colleagues or clients down a wrong path.

To counter this risk be particularly careful how you formulate conclusions. Don’t only state what the results show but also what they don’t show and give guidance how to further use the findings.

In addition, it helps to remind stakeholders that research is about gathering information, not producing absolute truths. The goal is to increase certainty about a hypothesis but it will not yield perfect clarity.

Challenge No. 4: Inspire action

One of the most frustrating experiences for a researcher is if their work doesn’t have any impact. You may have done a great job conducting the research, coming up with findings, creating a compelling slide deck and giving a stunning presentation. But all that is worthless if the results don’t lead to any specific action.

Colleagues or clients may disregard research results for multiple reasons. Besides distrust in the data (see challenge 1) and a too shallow understanding (see challenge 2), scientists found out decades ago that the level of personal trust between the researcher and the audience plays an important role.

Photo ofChiesha Kaihani, Research Manager at AUSGAR Technologies

Chiesha Kaihani, a research manager from San Diego with a background in psychology, has realized this early on and advocates to build “genuine friendships with stakeholders whenever possible”. Trust is built on credibility and a central prerequisite to get people to act upon research results.

With a bit of experience you will learn to anticipate the challenges you are going to face and can adjust the presentation accordingly.

A good presentation structure takes listeners by their hand and guides them through the talk smoothly. The goal of the structure is to create a logical sequence that makes it easy for the audience to follow and provides orientation to understand information in context.

Below are four tips for an effective structure and an example outline commonly used for UX research presentations.

Keep it short

The working memory of human beings can only store three or four things at a time . Instead of presenting all the findings from a study, focus on the 3 key points your audience should walk away with.

Resist the urge to share everything that the study revealed. We know you put a lot of effort into the research, but don’t diminish the key findings by overwhelming the audience with too much information.

Present information sequentially

Show one piece of information at a time and allow listeners to process what they hear. This means only having one main idea per slide to avoid information overflow.

Then, organize slides such that each piece builds on the previous ones and helps the audience to gradually see the bigger picture. The audience should always be aware how the currently discussed topic fits into the context of the entire project.

Set a goal up front

Starting the presentation by clearly stating what you want to have accomplished by the end of it is generally a good approach. An example could be: “After this presentation and the following discussion we want to have a decision which prototype to go with.”

This provides an imaginary finish line and definition of success everyone can orient by. If the goal has been achieved it means the meeting was productive and - almost equally important - it feels like it as well.

Be clear about when questions should be asked

Usually there are two ways to handle questions. The first is to allow questions during the presentation. This allows to resolve possible confusions early on and ensure everyone stays on board. On the other hand, you may lose attention especially if the questions are very specific and not relevant for the entire audience.

The second approach is to ask listeners to save questions for the end. For larger audiences this approach is suitable as it doesn’t break the flow and some questions may sort out in the course of the presentation.

An audience raising arms for questions

Here is a common outline for user research presentations. It starts by introducing the goal of the project and the study setup. The findings make up the central part and it ends with recommendations and next steps.

Outline of a user research presentation

This topic is deliberately covered at the end of this article on purpose since it should also be the last step in preparing a user research presentation. Defining the overall message and structure first will save a lot of time because you know what it is you want to visualize.

Below you find some typical slide visualizations which you can use as an inspiration for your own presentation.

[Download the full slide deck here as Google Slides or PowerPoint ]

Key finding slide with quote

In this slide the headline describes the key finding and there is an exemplary quote as well as a more detailed description below. It’s ok to edit quotes for clarity and brevity. Including additional information about the participant – in this case the name, age and user segment – allows the audience to understand the quote in context. The slide also displays how often a certain topic was mentioned, which is common practice especially to identify outliers.

Slide with a quote

Key finding slide with image

This slide has a similar layout with the key finding in the headline, but uses an image that a participant provided to empathize the message and add more detail. Showing the participant in action, their typical environment and screenshots from designs make good images for presentations.

Slide with an image

Key finding slide with video clips

Showing video clips is a great way to convey information in its full richness. Don’t share the entire recording, but create a curated collection of clips which contain the key scenes. You can also combine multiple sequences about the same topic into a highlight reel.

User journey map

A user journey map can make a good slide to provide an overview of a process. Depending on the complexity, it may make sense to hide the map at first and reveal each step sequentially to not overload the audience. You may also have follow up slides that show each journey step in more detail and provide further examples.

Slide with an image

Combination of qualitative and quantitative data

This is an example where quantitative data from product analytics is combined with qualitative data from user interviews. The quotes from the interviews show up next to the respective group in the chart to illustrate the users’ motives.

Slide with an image

Want to read more? Check out the articles about note taking and user interview analysis .

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A complete guide to presenting UX research findings

In this complete guide to presenting UX research findings, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

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presenting UX research findings

User experience research sets out to identify the problem that a product or service needs to solve and finds a way to do just that. Research is the first and most important step to optimising user experience.

UX researchers do this through interviews, surveys, focus groups, data analysis and reports. Reports are how UX researchers present their work to other stakeholders in a company, such as designers, developers and executives.

In this guide, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

Components of a UX research report

How to write a ux research report, 5 tips on presenting ux research findings.

Ready to present your research findings? Let’s dive in.


There are six key components to a UX research report.


The introduction should give an overview of your UX research . Then, relate any company goals or pain points to your research. Lastly, your introduction should briefly touch on how your research could affect the business.

Research goals

Simply put, your next slide or paragraph should outline the top decisions you need to make, the search questions you used, as well as your hypothesis and expectations.

Business value

In this section, you can tell your stakeholders why your research matters. If you base this research on team-level or product development goals, briefly touch on those.


Share the research methods you used and why you chose those methods. Keep it concise and tailored to your audience. Your stakeholders probably don’t need to hear everything that went into your process.

Key learnings

This section will be the most substantial part of your report or presentation. Present your findings clearly and concisely. Share as much context as possible while keeping your target audience – your stakeholders – in mind.


In the last section of your report, make actionable recommendations for your stakeholders. Share possible solutions or answers to your research questions. Make your suggestions clear and consider any future research studies that you think would be helpful.

1. Define your audience

Most likely, you’ll already have conducted stakeholder interviews when you were planning your research. Taking those interviews into account, you should be able to glean what they’re expecting from your presentation.

Tailor your presentation to the types of findings that are most relevant, how those findings might affect their work and how they prefer to receive information. Only include information they will care about the most in a medium that’s easy for them to understand.

Do they have a technical understanding of what you’re doing or should you keep it a non-technical presentation? Make sure you keep the terminology and data on a level they can understand.

What part of the business do they work in? Executives will want to know about how it affects their business, while developers will want to know what technological changes they need to make.

2. Summarise

As briefly as possible, summarise your research goals, business value and methodology. You don’t need to go into too much detail for any of these items. Simply share the what, why and how of your research.

Answer these questions:

  • What research questions did you use, and what was your hypothesis?
  • What business decision will your research assist with?
  • What methodology did you use?

You can briefly explain your methods to recruit participants, conduct interviews and analyse results. If you’d like more depth, link to interview plans, surveys, prototypes, etc.

3. Show key learnings

Your stakeholders will probably be pressed for time. They won’t be able to process raw data and they usually don’t want to see all of the work you’ve done. What they’re looking for are key insights that matter the most to them specifically. This is why it’s important to know your audience.

Summarise a few key points at the beginning of your report. The first thing they want to see are atomic research nuggets. Create condensed, high-priority bullet points that get immediate attention. This allows people to reference it quickly. Then, share relevant data or artefacts to illustrate your key learnings further.

Relevant data:

  • Recurring trends and themes
  • Relevant quotes that illustrate important findings
  • Data visualisations

Relevant aspects of artefacts:

  • Quotes from interviews
  • User journey maps
  • Affinity diagrams
  • Storyboards

For most people you’ll present to, a summary of key insights will be enough. But, you can link to a searchable repository where they can dig deeper. You can include artefacts and tagged data for them to reference.


4. Share insights and recommendations

Offer actionable recommendations, not opinions. Share clear next steps that solve pain points or answer pending decisions. If you have any in mind, suggest future research options too. If users made specific recommendations, share direct quotes.

5. Choose a format

There are two ways you could share your findings in a presentation or a report. Let’s look at these two categories and see which might be the best fit for you.

Usually, a presentation is best for sharing data with a large group and when presenting to non-technical stakeholders. Presentations should be used for visual communication and when you only need to include relevant information in a brief summary.

A presentation is usually formatted in a:

  • Case studies
  • Atomic research nuggets
  • Pre-recorded video

If you’re presenting to a smaller group, technical stakeholder or other researchers, you might want to use a report. This gives you the capacity to create a comprehensive record. Further, reports could be categorised based on their purpose as usability, analytics or market research reports.

A report is typically formatted in a:

  • Notion or Confluence page
  • Slack update

You might choose to write a report first, then create a presentation. After the presentation, you can share a more in-depth report. The report could also be used for records later.

1. Keep it engaging

When you’re presenting your findings, find ways to engage those you’re presenting to. You can ask them questions about their assumptions or what you’re presenting to get them more involved.

For example, “What do you predict were our findings when we asked users to test the usability of the menu?” or “What suggestions do you think users had for [a design problem]?”

If you don’t want to engage them with questions, try including alternative formats like videos, audio clips, visualisations or high-fidelity prototypes. Anything that’s interactive or different will help keep their engagement. They might engage with these items during or after your presentation.

Another way to keep it engaging is to tell a story throughout your presentation. Some UX researchers structure their presentations in the form of Joseph Campbell’s Hero’s Journey . Start in the middle with your research findings and then zoom out to your summary, insights and recommendations.

2. Combine qualitative and quantitative data

When possible, use qualitative data to back up quantitative data. For example, include a visualisation of poll results with a direct quote about that pain point.

Use this opportunity to show the value of the work you do and build empathy for your users. Translate your findings into a format that your stakeholders – designers, developers or executives – will be able to understand and act upon.

3. Make it actionable

Actionable presentations are engaging and they should have some business value . That means they need to solve a problem or at least move toward a solution to a problem. They might intend to optimise usability, find out more about the market or analyse user data.

Here are a few ways to make it actionable:

  • Include a to-do list at the end
  • Share your deck and repository files for future reference
  • Recommend solutions for product or business decisions
  • Suggest what kind of research should happen next (if any)
  • Share answers to posed research questions

4. Keep it concise and effective

Make it easy for stakeholders to dive deeper if they want to but make it optional. Yes, this means including links to an easily searchable repository and keeping your report brief.

Humans tend to focus best on just 3-4 things at a time. So, limit your report to three or four major insights. Additionally, try to keep your presentation down to 20-30 minutes.

Remember, you don’t need to share everything you learned. In your presentation, you just need to show your stakeholders what they are looking for. Anything else can be sent later in your repository or a more detailed PDF report.

5. Admit the shortcomings of UX research

If you get pushback from stakeholders during your presentation, it’s okay to share your constraints.

Your stakeholders might not understand that your sample size is big enough or how you chose the users in your study or why you did something the way you did. While qualitative research might not be statistically significant, it’s usually representative of your larger audience and it’s okay to point that out.

Because they aren’t researchers, it’s your job to explain your methodology to them but also be upfront about the limitations UX research can pose. When all of your cards are on the table, stakeholders are more likely to trust you.

When it comes to presenting your UX research findings, keep it brief and engaging. Provide depth with external resources after your presentation. This is how you get stakeholders to find empathy for your users. This is how you master the art of UX.

Need to go back to the basics and learn more about UX research? Dive into these articles:

What is UX research? The 9 best UX research tools to use in 2022

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Research Method

Home » Research Findings – Types Examples and Writing Guide

Research Findings – Types Examples and Writing Guide

Table of Contents

Research Findings

Research Findings


Research findings refer to the results obtained from a study or investigation conducted through a systematic and scientific approach. These findings are the outcomes of the data analysis, interpretation, and evaluation carried out during the research process.

Types of Research Findings

There are two main types of research findings:

Qualitative Findings

Qualitative research is an exploratory research method used to understand the complexities of human behavior and experiences. Qualitative findings are non-numerical and descriptive data that describe the meaning and interpretation of the data collected. Examples of qualitative findings include quotes from participants, themes that emerge from the data, and descriptions of experiences and phenomena.

Quantitative Findings

Quantitative research is a research method that uses numerical data and statistical analysis to measure and quantify a phenomenon or behavior. Quantitative findings include numerical data such as mean, median, and mode, as well as statistical analyses such as t-tests, ANOVA, and regression analysis. These findings are often presented in tables, graphs, or charts.

Both qualitative and quantitative findings are important in research and can provide different insights into a research question or problem. Combining both types of findings can provide a more comprehensive understanding of a phenomenon and improve the validity and reliability of research results.

Parts of Research Findings

Research findings typically consist of several parts, including:

  • Introduction: This section provides an overview of the research topic and the purpose of the study.
  • Literature Review: This section summarizes previous research studies and findings that are relevant to the current study.
  • Methodology : This section describes the research design, methods, and procedures used in the study, including details on the sample, data collection, and data analysis.
  • Results : This section presents the findings of the study, including statistical analyses and data visualizations.
  • Discussion : This section interprets the results and explains what they mean in relation to the research question(s) and hypotheses. It may also compare and contrast the current findings with previous research studies and explore any implications or limitations of the study.
  • Conclusion : This section provides a summary of the key findings and the main conclusions of the study.
  • Recommendations: This section suggests areas for further research and potential applications or implications of the study’s findings.

How to Write Research Findings

Writing research findings requires careful planning and attention to detail. Here are some general steps to follow when writing research findings:

  • Organize your findings: Before you begin writing, it’s essential to organize your findings logically. Consider creating an outline or a flowchart that outlines the main points you want to make and how they relate to one another.
  • Use clear and concise language : When presenting your findings, be sure to use clear and concise language that is easy to understand. Avoid using jargon or technical terms unless they are necessary to convey your meaning.
  • Use visual aids : Visual aids such as tables, charts, and graphs can be helpful in presenting your findings. Be sure to label and title your visual aids clearly, and make sure they are easy to read.
  • Use headings and subheadings: Using headings and subheadings can help organize your findings and make them easier to read. Make sure your headings and subheadings are clear and descriptive.
  • Interpret your findings : When presenting your findings, it’s important to provide some interpretation of what the results mean. This can include discussing how your findings relate to the existing literature, identifying any limitations of your study, and suggesting areas for future research.
  • Be precise and accurate : When presenting your findings, be sure to use precise and accurate language. Avoid making generalizations or overstatements and be careful not to misrepresent your data.
  • Edit and revise: Once you have written your research findings, be sure to edit and revise them carefully. Check for grammar and spelling errors, make sure your formatting is consistent, and ensure that your writing is clear and concise.

Research Findings Example

Following is a Research Findings Example sample for students:

Title: The Effects of Exercise on Mental Health

Sample : 500 participants, both men and women, between the ages of 18-45.

Methodology : Participants were divided into two groups. The first group engaged in 30 minutes of moderate intensity exercise five times a week for eight weeks. The second group did not exercise during the study period. Participants in both groups completed a questionnaire that assessed their mental health before and after the study period.

Findings : The group that engaged in regular exercise reported a significant improvement in mental health compared to the control group. Specifically, they reported lower levels of anxiety and depression, improved mood, and increased self-esteem.

Conclusion : Regular exercise can have a positive impact on mental health and may be an effective intervention for individuals experiencing symptoms of anxiety or depression.

Applications of Research Findings

Research findings can be applied in various fields to improve processes, products, services, and outcomes. Here are some examples:

  • Healthcare : Research findings in medicine and healthcare can be applied to improve patient outcomes, reduce morbidity and mortality rates, and develop new treatments for various diseases.
  • Education : Research findings in education can be used to develop effective teaching methods, improve learning outcomes, and design new educational programs.
  • Technology : Research findings in technology can be applied to develop new products, improve existing products, and enhance user experiences.
  • Business : Research findings in business can be applied to develop new strategies, improve operations, and increase profitability.
  • Public Policy: Research findings can be used to inform public policy decisions on issues such as environmental protection, social welfare, and economic development.
  • Social Sciences: Research findings in social sciences can be used to improve understanding of human behavior and social phenomena, inform public policy decisions, and develop interventions to address social issues.
  • Agriculture: Research findings in agriculture can be applied to improve crop yields, develop new farming techniques, and enhance food security.
  • Sports : Research findings in sports can be applied to improve athlete performance, reduce injuries, and develop new training programs.

When to use Research Findings

Research findings can be used in a variety of situations, depending on the context and the purpose. Here are some examples of when research findings may be useful:

  • Decision-making : Research findings can be used to inform decisions in various fields, such as business, education, healthcare, and public policy. For example, a business may use market research findings to make decisions about new product development or marketing strategies.
  • Problem-solving : Research findings can be used to solve problems or challenges in various fields, such as healthcare, engineering, and social sciences. For example, medical researchers may use findings from clinical trials to develop new treatments for diseases.
  • Policy development : Research findings can be used to inform the development of policies in various fields, such as environmental protection, social welfare, and economic development. For example, policymakers may use research findings to develop policies aimed at reducing greenhouse gas emissions.
  • Program evaluation: Research findings can be used to evaluate the effectiveness of programs or interventions in various fields, such as education, healthcare, and social services. For example, educational researchers may use findings from evaluations of educational programs to improve teaching and learning outcomes.
  • Innovation: Research findings can be used to inspire or guide innovation in various fields, such as technology and engineering. For example, engineers may use research findings on materials science to develop new and innovative products.

Purpose of Research Findings

The purpose of research findings is to contribute to the knowledge and understanding of a particular topic or issue. Research findings are the result of a systematic and rigorous investigation of a research question or hypothesis, using appropriate research methods and techniques.

The main purposes of research findings are:

  • To generate new knowledge : Research findings contribute to the body of knowledge on a particular topic, by adding new information, insights, and understanding to the existing knowledge base.
  • To test hypotheses or theories : Research findings can be used to test hypotheses or theories that have been proposed in a particular field or discipline. This helps to determine the validity and reliability of the hypotheses or theories, and to refine or develop new ones.
  • To inform practice: Research findings can be used to inform practice in various fields, such as healthcare, education, and business. By identifying best practices and evidence-based interventions, research findings can help practitioners to make informed decisions and improve outcomes.
  • To identify gaps in knowledge: Research findings can help to identify gaps in knowledge and understanding of a particular topic, which can then be addressed by further research.
  • To contribute to policy development: Research findings can be used to inform policy development in various fields, such as environmental protection, social welfare, and economic development. By providing evidence-based recommendations, research findings can help policymakers to develop effective policies that address societal challenges.

Characteristics of Research Findings

Research findings have several key characteristics that distinguish them from other types of information or knowledge. Here are some of the main characteristics of research findings:

  • Objective : Research findings are based on a systematic and rigorous investigation of a research question or hypothesis, using appropriate research methods and techniques. As such, they are generally considered to be more objective and reliable than other types of information.
  • Empirical : Research findings are based on empirical evidence, which means that they are derived from observations or measurements of the real world. This gives them a high degree of credibility and validity.
  • Generalizable : Research findings are often intended to be generalizable to a larger population or context beyond the specific study. This means that the findings can be applied to other situations or populations with similar characteristics.
  • Transparent : Research findings are typically reported in a transparent manner, with a clear description of the research methods and data analysis techniques used. This allows others to assess the credibility and reliability of the findings.
  • Peer-reviewed: Research findings are often subject to a rigorous peer-review process, in which experts in the field review the research methods, data analysis, and conclusions of the study. This helps to ensure the validity and reliability of the findings.
  • Reproducible : Research findings are often designed to be reproducible, meaning that other researchers can replicate the study using the same methods and obtain similar results. This helps to ensure the validity and reliability of the findings.

Advantages of Research Findings

Research findings have many advantages, which make them valuable sources of knowledge and information. Here are some of the main advantages of research findings:

  • Evidence-based: Research findings are based on empirical evidence, which means that they are grounded in data and observations from the real world. This makes them a reliable and credible source of information.
  • Inform decision-making: Research findings can be used to inform decision-making in various fields, such as healthcare, education, and business. By identifying best practices and evidence-based interventions, research findings can help practitioners and policymakers to make informed decisions and improve outcomes.
  • Identify gaps in knowledge: Research findings can help to identify gaps in knowledge and understanding of a particular topic, which can then be addressed by further research. This contributes to the ongoing development of knowledge in various fields.
  • Improve outcomes : Research findings can be used to develop and implement evidence-based practices and interventions, which have been shown to improve outcomes in various fields, such as healthcare, education, and social services.
  • Foster innovation: Research findings can inspire or guide innovation in various fields, such as technology and engineering. By providing new information and understanding of a particular topic, research findings can stimulate new ideas and approaches to problem-solving.
  • Enhance credibility: Research findings are generally considered to be more credible and reliable than other types of information, as they are based on rigorous research methods and are subject to peer-review processes.

Limitations of Research Findings

While research findings have many advantages, they also have some limitations. Here are some of the main limitations of research findings:

  • Limited scope: Research findings are typically based on a particular study or set of studies, which may have a limited scope or focus. This means that they may not be applicable to other contexts or populations.
  • Potential for bias : Research findings can be influenced by various sources of bias, such as researcher bias, selection bias, or measurement bias. This can affect the validity and reliability of the findings.
  • Ethical considerations: Research findings can raise ethical considerations, particularly in studies involving human subjects. Researchers must ensure that their studies are conducted in an ethical and responsible manner, with appropriate measures to protect the welfare and privacy of participants.
  • Time and resource constraints : Research studies can be time-consuming and require significant resources, which can limit the number and scope of studies that are conducted. This can lead to gaps in knowledge or a lack of research on certain topics.
  • Complexity: Some research findings can be complex and difficult to interpret, particularly in fields such as science or medicine. This can make it challenging for practitioners and policymakers to apply the findings to their work.
  • Lack of generalizability : While research findings are intended to be generalizable to larger populations or contexts, there may be factors that limit their generalizability. For example, cultural or environmental factors may influence how a particular intervention or treatment works in different populations or contexts.

About the author

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Cover for Research Presentation Guide

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

  • The full title of the report
  • The date of the report
  • The name of the researchers or department in charge of the report
  • The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

Title slide in a Research Presentation

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

  • The purpose of the investigation and its significance within the organization’s goals
  • The methods used for the investigation
  • The major findings of the investigation
  • The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

Executive Summary slide in a Research Presentation

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

  • What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
  • Why is this project important, and what prompted it?
  • What are the boundaries of your research or initiative? 
  • How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

Action Evaluation Matrix in a Research Presentation

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

Data and Analysis slide in a Research Presentation

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

Conclusion Slide in a Research Presentation

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

Recommendations slide in Research Presentation

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

  • Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
  • Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
  • Prepare speaker notes with the key points of your research. Glance at it when needed.
  • Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from

1. Research Project Presentation PowerPoint Template

research findings deck

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

research findings deck

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

Layout of Results in Charts

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

research findings deck

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

research findings deck

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

  • Introduction
  • Problem Statement
  • Research Questions
  • Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
  • Study design and methods
  • Population & Sampling
  • Data Collection
  • Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

research findings deck

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How to Present UX Research and Turn Insight to Action

UX research presentation

Most companies know the importance of UX research in building sustainable and user-friendly products that meet the needs of their audience.  

However, conducting the research is one-half of the equation. Presenting UX research in a way that compels stakeholders to take action is the second half.

Without adequate reporting, research is just a pile of data. Reporting, by way of presentation, makes your data actionable. By adopting effective UX presentation techniques such as storytelling, visualization, and slides, you ensure that your research influences the development process instead of ending up in storage without being used.

In this article, we’ll discuss:

  • What is a UX research presentation
  • Why UX presentations are important 
  • The challenges of presenting UX research
  • 9 Tips to Improve Your Research Presentations

What Is UX Research Presentation? 

A UX research presentation is sharing insights from your user research findings with stakeholders. You make recommendations for product improvement and capture decisions from research methodologies and testing phases. 

UX research presentations require you to condense your research notes , insights, and recommendations into 8-10 captivating slides that justify the research and compel stakeholders to take action. Sharing your research findings can help the design and product teams to:

  • Make design decision
  • Refine existing user needs
  • Prioritize their workflow
  • Develop a product roadmap based on your recommendations
  • Write new user stories
  • Improve usability of your product

Why Is UX Presentation Important?

Importance of UX research presentation

Make Sense of Your Research Findings

Research presentations are an opportunity to share your findings in an easy way for stakeholders to understand. A good presentation fulfills the following:

  • Describes the goal of the research and gives context about what happened during the UX research process . For example, you may have made some assumptions about your target audience, encountered bias, or failed to include a user group during the planning phase
  • Explain the why behind each research outcome that rationalizes why research participants liked or didn’t like a feature of your product
  • Inform decision making for the product team to help them prioritize resources during development

Quickly Relay Findings

Sharing research findings ensures that nothing slips through the cracks and decisions are relayed quickly with the team. In this scenario, a presentation is not a 60-page document. Instead, it’s a UX research nugget made up of high-priority action items that require immediate attention.

Capture Insights and Make Informed Recommendations 

The most essential element of a good UX presentation is sharing the right insights and making recommendations that lead to a successful product launch. Research repository tools like Aurelius allow you to analyze large batches of raw research data faster. This way, it’s easy to draw insight and make recommendations that lead to product success.

Document Your Process for Future Use

You can document processes that didn’t work as insights and explain the why behind methods that worked. It ensures that you don’t repeat the mistake in the future. In addition, your team can use your presentation as a reference to make smarter design decisions and as a background for product update research.

Improve Your UX Research Process

You can’t move forward if you don’t learn from the past. A UX research presentation is an opportunity for the product team and stakeholders to reflect on the decisions made during the product development. It’s hindsight that ensures designers will avoid patterns that underperform or overperform in testing. 

What Are the Challenges of Presenting UX Research?

Lack of trust in qualitative data .

This mostly happens with stakeholders who have a background in data science. They do not trust results from qualitative research because they say that findings are not statistically significant and do not hold any value. For example, you’ve interviewed 20 people as part of your research, but your audience is squirming because they think that’s a small sample size.

One way to get past this constraint is to be upfront about limitations in your UX research. Skeptics are more likely to trust you when you admit to the shortcomings of qualitative research.

Another way is to explain that qualitative research may not be statistically significant, but it is often statistically representative of your larger audience.

Keeping Bias Out of the Results

It’s not enough to be aware of your bias as a researcher. It’s also important not to fuel bias among your audience. 

Be careful how you draw insights from research. Share the research findings, tell the audience what the study doesn’t show, and advise how to use the results to make changes. 

Remind your audience that the objective of UX research is to collect information, not create absolute truth. So, you form a hypothesis and try to prove it, but it’s not perfect as some may wrongly assume.

Properly Conveying the Participant’s Perspective to Stakeholders 

Empathy is a huge part of conducting research. It’s understanding the frustrations and emotions of research participants and conveying these unique viewpoints in a way that your audience understands. 

Using visuals such as video or audio recordings during your presentation is a great way to communicate emotion in a genuine and unfiltered way. 

Inspiring Action

Perhaps the biggest challenge for UX researchers is turning research insight into action. You’ve collected feedback through multiple UX research methods , made recommendations, and given an excellent presentation. But it’s all meaningless if stakeholders don’t take action.

Apart from the reasons we’ve mentioned above, such as distrust in research data and lack of understanding, scientists found that personal trust between audience and researcher plays a role in convincing stakeholders to take action. 

Trust-building is a crucial skill for every researcher. It’s easier to drive action when you have a relationship with stakeholders. 

How to Create Better UX Research Presentations

1. know your audience.

how to make ux research presentations

You’re better able to capture and retain audience attention when you speak directly to their interests. One of the biggest mistakes first-time researchers make when presenting research is not reading the room and just going through your slides. It’s impossible to make an emotional connection with an audience you don’t know.

When you know your audience, you can tell a story that immediately connects you to your audience and sets the tone for the rest of your presentation. You can also tailor your deliverables and recommendations to the interest and needs of your audience. 

For example, if you’re speaking to C-level executives, you’ll discuss how the research findings could increase conversion rate, revenue, and customer retention. For the product team , you’d focus on how research could improve user experience and remove obstacles that customers previously faced. 

2. Opt for Quick Findings Over Detailed Reports 

One of the debates for teams when presenting UX research is choosing whether to share a full report or quick findings.

A detailed report is long-form. It gives you the freedom and space to describe your findings in detail and make comprehensive recommendations. It usually ends up being 30-40 pages long.

In reality, a CEO or C-suite executive on the move won’t have time to sit through a 30-slide presentation. Instead, they want something quick, efficient, and concise. You can achieve this goal through UX research nuggets .

Making your research presentation efficient forces you to eliminate fluff and stick to the most essential information to help stakeholders take action.

Include the original goal of the research and 4-6 key insights. Then, attach recommendations and next steps to key i nsights.

3. Embrace Storytelling

Stories are the fastest way to connect with a cold audience. According to researcher Paul Zak , stories cause the brain to produce oxytocin, a feel-good chemical related to empathy and a desire to cooperate. 

In another research, Princeton University Neuroscientist Uri Hasson researched the effect of storytelling on the brain . He found that listeners’ brain activity synced on a deep level with the storyteller’s brain activity when telling a story. Intentional stories that have a tie-in with the research topic move the audience to take action.

A few tips to guide you when using storytelling during presentations include:

  • Tell a story your audience can relate to
  • Use details to transport the reader to the scene so they can experience it
  • Make it personal
  • Ensure the story relates to the research topic

4. Use an Inverted Pyramid

how to present UX research

With the inverted pyramid, your most important information sits at the top. The first section of your presentation contains:

  • What is the problem I want to solve?
  • Who am I speaking to? (teammates, manager, decision-makers, engineers)
  • Why am I speaking? (What is the desired action you want the audience to take)

Use a high-level overview slide to cover the first section. Your audience is more likely to sit through your entire presentation if they understand the value at a glance.

The second section is the body covering the argument, controversy, evidence, and supporting visuals. The final part is the tail that summarizes the presentation and includes any additional information.

5. Simplify Data with Visualization 

Vision is our primary sense for understanding the world around us. The human brain processes and retains visuals faster than text. Your presentation should have more visuals than text. Always remember the golden rule – show, not tell.

Large blocks of text are boring. Visual aids such as infographics, videos, screenshots, gifs, and charts break up text and engage your audience. Where text can quickly become complicated, visuals clarify information and make information easier to digest and remember.

A few visualization tips to remember:

  • Use consistent fonts, colors, and icons when designing your presentation
  • Use graphs and charts to present data
  • Do not add multiple graphics in one slide. One message per visual
  • Use the right graph type to communicate clearly
  • Edit ruthlessly
  • Use muted colors

6. Keep it Short

The human mind can only store 3-4 things at once. So, focus your research outcomes on three to four key insights and recommendations you want your audience to take away.

Keep your presentation within 20 minutes. I know it’s hard, but you shouldn’t share everything you learned in the study during the presentation, or you’ll overwhelm your audience. 

Share high-level information during the presentation and send the research report as a PDF or email so everyone can look further into the research. In addition, you can use Aurelius to share a live link of an automatically generated report with your audience.

7. Use Slides During Presentations

Split your slides presentation into three sections:

  • What we did – discuss your research process
  • The finding slides – Key Insight slides
  • What to do next – Recommendation slides

Each slide should have a heading that summarizes an important finding and explains the impact with visuals. Use quotes taken from research participants to support key insight.

When using video clips, you don’t have to share the entire recording. Instead, trim it down to the key scenes or combine several sequences about the same key insight into a 30 seconds reel.

use slides during presentation

Ensure you’re using images taken during the research process (ethnography, observation, usability testing sessions) to show participants in action with the product. Again, it’s more likely to elicit an emotional response than using generic images.

Focus each key insight slide on the user. It should distill their personality, behavior, needs, use of your product, and what happened during user testing. Then, prioritize the most critical information into five slides.

8. Give Recommendations and Next Steps

Your UX research presentation should include recommendations based on key research insight. For every problem, have a recommendation. Then, tell your audience how the research should be incorporated in design or product updates .

Also, don’t forget to demonstrate the value of your research. Show your audience how the recommendations will support your company’s goals and impact the product roadmap.

9. Ask Listeners to Save Questions Until After the Presentation 

save questions for later during presentations

You can either allow your audience to ask questions during or after the presentation. Asking questions during the presentation will enable you to clear any confusion on the spot and carry everyone along. 

However, it’s distracting each time you’re interrupted during the presentation. You’ll also risk losing the audience if the question isn’t relevant to the specific section you’re talking about.

The second approach is better. You ask your audience to save questions until the end of the presentation. This method ensures that you maintain a great flow throughout the presentation and answer all questions at once.

10. Share Your Research

Your UX presentation only contains high-level recommendations you want your audience to implement. However, you still have great insight that provides context, and you couldn’t share those during the presentation due to time constraints. 

You can create a more enriched report in Aurelius and share it with key stakeholders after the presentation to make it stick.

However, sending emails, PDFs, or a link isn’t enough. People are busy. Emails get buried, and attention span is low. 

If you want your research to be implemented, send follow-up emails and reach out personally to the executives. Share the report in your company’s internal knowledge base with a relevant title and tags, so it’s easy to find. 

If you have a departmental or company Slack, share it there, so they see the presentation in multiple places. In addition, you can integrate Slack and Jira with Aurelius to share your findings with other teams.

Focus on Showing Value That Stakeholders Want to See

Congratulations! You’ve created a value-driven UX research presentation. But it’s not ready yet. Read through your slides again. Does your presentation reflect the goals you promised stakeholders when you set out on the research journey? Have you demonstrated value in a way that even non-UX audience members would understand?  

These are questions to answer as you wrap up your UX presentation slides. Be ruthless when trimming the fat from your presentation. Just because your discovery is exciting to you doesn’t necessarily mean it’s valuable to stakeholders. 

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There is a misconception in the UX world that research data speaks for itself and shouldn’t need the addition of a narrative or extra polish to convince others. We often think that by laying out all the facts in front of our teams and stakeholders, they will come to the same conclusions that we did. Unfortunately, that doesn’t always happen.

Telling an interesting story and sharing findings in an engaging way doesn’t have to be the exclusive advantage of live presentations. Whether we share insights from research or sell others on a recommendation, a compelling story can arise interest and get buy-in. When our team members and stakeholders care about users, it’s less of an uphill battle to sell them on our ideas and recommendations.

But how do we communicate a compelling story and keep our audience engaged with a report? Whether the report is a lengthy Word document or a presentation deck, it’s meant to be consumed asynchronously and the author doesn’t have the opportunity to insert a meaningful anecdote to illuminate some of the data like they would in a conversation. This article discusses ideas for how to make your asynchronous research deliverables engaging for your audience.

In This Article:

Using storytelling in asynchronous mediums, out-of-the-box inspiration.

If you consistently share research findings in the form of research reports, use the following storytelling techniques to make them engaging to your audience.

Structure Your Report for 3 Audiences

When you share reports with others at your organization, you want to structure them in a way that will cover three different types of reading:

  • Just the headlines: The headlines should be aimed towards someone who is likely not involved in the day-to-day inner working of the project, but needs to be kept in the loop to make high-level decisions. If they were to read only the headlines, they should still be able to make sense of the research.
  • The big themes: These include the top takeaways, such as strengths and opportunities for improvement, but not the nitty-gritty details of how you got there. Product managers and day-to-day stakeholders may skim the report for these big ideas rather than read all the details.
  • In-depth details: Data-driven team members — whether they’re fellow researchers, designers, data scientists, subject-matter experts, or developers — appreciate the details on process and methodology and are more likely to explore the depths of the report.

Use Anecdotes to Persuade

People can depersonalize large numbers and forget that such numbers stand for real people. However, if they only have one person to focus on, they’re more likely to empathize and make decisions with that person in mind. When you want to sell others on your ideas, anecdotes can sometimes persuade more than numbers.

Think about how your data could affect just one person. Anecdotes trigger an emotional reaction and will spark empathy from your audience. This isn’t to say that you should rely only on anecdotes though. Anecdotes can lead to narrative bias , so it’s best to use them to illustrate or support your data.

A top and bottom comparison. Top: an example of a slide that discusses a specific data point. Bottom: a slide that compares two participant quotes from outliers

Find Analogies to Which Your Audience Can Relate

If you don’t have a data-based story about a specific number, you can still help people visualize that number by finding a real-life analogy that people could relate to. 

For example, let’s say that your research showed that 70% of customers abandon purchases because of a bad user experience.

That’s a pretty high number, right? Some stakeholders may not perceive how dramatic that number is and it could be worthwhile to make it more tangible and less abstract by providing some context.

Follow these steps to add context to the number:

  • Start by introducing a relatable scenario: Imagine a typical 737 airplane with first class, premium economy, and economy seats . You could add relevant numbers (how many seats are in each class, for example), but make sure they don’t overcomplicate the ultimate point you’re trying to make.  
  • Describe the comparison, analogy, or metaphor: Picture the entire economy class walking off the plane .
  • Tie it to your research: That large proportion of people in the economy class is the same as the 70% of customers that are abandoning purchases on our website because of a bad user experience .

Whenever possible, use compelling visuals to quickly convey your scenario instead of relying on lengthy word descriptions.

A visual representation of an airplane seating chart, with three categories of seats identified

By making your audience visualize the number with a relatable experience or analogy, you’ll make a bigger impact when you present your metrics.

Break Up Heavy Text-Based Content

Sometimes the easiest way to increase engagement with reports is to go beyond the typical bullet points and text-heavy paragraphs and find some nonstandard way to display your content.

Think about the content you’re presenting and ask yourself the following questions:

  • Could this content be a checklist or a bulleted list ?
  • Are there pros and cons of this recommendation that could be compared side-by-side?
  • Is this data better read as a chart or graph?
  • Is there a quote or video clip of a user making this point that I could use?

A top and bottom comparison of two different report layouts. Top: text-heavy page. Bottom: text that has variations in weight to emphasize important points

By varying the presentation of your content, you’ll create visual interest in the report and allow readers to take more information in. Varied content is also easily scannable and helps those readers who are prone to skimming.

Bonus: Present Material in a Nonlinear Format

Have you ever read a choose-your-own-adventure book? In this type of book, readers get to a point in the story where they must make a decision. That decision will take them in one of two directions in the story. Then readers will have to make more decisions until they get to the conclusion (the butler did it, or maybe it was the old Count).

Creating reports and presentation decks that allow for choose-your-own-adventure stories is a challenge, but can pay off if you have broad research to share with several different teams or areas of the business. This type of deliverable allows you to create one artifact that will serve several audiences.

A snapshot of the front- and back-end views of Shopify's choose-your-own-adventure presentation

The key to a good choose-your-own-adventure deliverable is testing the different paths so each delivers value. Walk through the deck on your own and make sure that everything links correctly and maybe even pilot-test your deliverable by sitting with a few different team members to see what they get out of the experience.

A snapshot of a slide that has links to other areas of the presentation, showcasing Keynote's linking feature

Teams should regularly share research insights. For example, a research team may share findings to the larger team from recent research every week or sprint in the form of a UX progress report . This deliverable can be presented live in a meeting or sent out to the team to consume asynchronously.

The downside of having a predictable cadence and template for sharing research is that, after a while, these kinds of documents become stale and less engaging.  

Don’t be afraid to change up your presentation methods into something out of the ordinary, such as:

  • TikTok style videos: Challenge yourself to present findings in a short-form video. This will require you to sum up your research insights into an elevator pitch. What’s one actionable thing that you want your audience to take on?
  • Mini museums: Set up your artifacts and findings in person or in a Miro board and have your audience walk through it at their own pace like they would walk through an exhibit in a museum. Have them post their reactions on sticky notes and then debrief later as a group.
  • Video screenings: Put positive and negative video clips from usability testing together (making sure you have proper consent from participants , of course) into a single movie. Encourage your team and stakeholders to hold their own movie screening so they can hear what users have to say firsthand. This can either be done synchronously (with popcorn) or sent out to the team so they can watch on their own.

It's important to keep in mind the tool that you’re using when sharing research findings. The downside of sharing findings asynchronously is that you won’t be there to see how people react and to help if things go wrong. Avoid asking people to learn new tools to consume your deliverable. If you absolutely must use an unfamiliar tool, make it easy for people to figure it out, either by relying only on basic functionality or by providing readers with help and instructions.

If your team members and stakeholders can’t quickly figure out how to use the tool, they won’t, which means your deliverable ultimately won’t be useful.

Sharing research in an engaging way doesn’t always have to be synchronous. Use these guidelines and ideas to help spice up your asynchronous deliverables and increase engagement with your teams and stakeholders.

Learn more about tactics and templates for sharing research in our full-day course, Storytelling to Present UX Work .

Basi, Mandeep (2018). Choose your own adventure: sharing research with a broad audience. Shopify UX.

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Science Pitch Deck Template

Are you in need of an educational pitch deck template to help you create a successful presentation? Look no further! Here is an AI pitch presentation template that is perfect for those in creative art and tech industries. This pitch deck template is available for download, so you can start creating your presentation today.

What You Will Learn:

  • How to outline a Science Pitch Deck, including components and presentation tips.
  • How to craft an effective and persuasive Science Pitch.
  • Resources and examples of successful Science Pitch Decks.

Introduction to the Science Pitch Deck

A science pitch deck is a presentation that is used to communicate scientific research and results to potential investors and partners. It is a powerful tool that can be used to demonstrate the value of your research and secure funding for future projects. This post will provide an overview of the science pitch deck, including what it is, how to prepare it, and tips for making it stand out.

Outline of the Science Pitch Deck

The science pitch deck typically includes an introduction, background information on the research, the results of the research, and a conclusion. It should also include visuals such as graphs, diagrams, and other visuals that help support the narrative.

Preparing Your Science Pitch Deck

Preparing a science pitch deck requires a great deal of research and preparation. It is important to thoroughly read and understand the research that has been conducted and to ensure that all of the data and information is accurate. Additionally, it is important to consider the audience and create visuals that are easy to understand and engaging.

Crafting an Effective Science Pitch

When crafting an effective science pitch, it is important to be concise and to the point. Present the research in a clear and organized manner and make sure to emphasize the value of the research and how it can be used to benefit the potential investor or partner.

Crafting a Persuasive Science Pitch

When crafting a persuasive science pitch, it is important to be engaging and to use persuasive language. Tell a story about the research and the results to draw the audience in. Make sure to highlight the importance of the research and the potential benefits for the investor or partner.

Components of the Science Pitch Deck

The components of a science pitch deck should include an introduction, background information, the results of the research, and a conclusion. It should also include visuals such as graphs, diagrams, and other visuals that help support the narrative.

Presentation Tips for a Science Pitch Deck

When presenting a science pitch deck, it is important to be organized and to practice in advance. It is also important to consider the audience and create visuals that are easy to understand. Additionally, it is important to be engaging and to use persuasive language to draw the audience in.

Tips for Making Your Science Pitch Stand Out

Making your science pitch stand out requires creativity and a compelling narrative. Use visuals that are engaging and easy to understand. Additionally, use persuasive language to draw the audience in and emphasize the value of the research and the potential benefits for the investor or partner.

Resources for Crafting a Science Pitch Deck

There are a variety of resources available to help craft a science pitch deck. These include online tutorials, templates, and sample decks. Additionally, there are a number of educational pitch deck templates and [ AI pitch presentation template s]( available online.

Examples of Successful Science Pitch Decks

Examples of successful science pitch decks can be found online. These include [ creative art tech pitch deck template s]( as well as examples from successful startups. Examining these can be a great way to get ideas and inspiration for crafting your own science pitch deck. Below we answer common questions entrepreneurs have about these topics.

1. Introduction to the Science Pitch Deck

What is the purpose of this science pitch deck.

Entrepreneurs should consider the audience when constructing their pitch. Ultimately, the purpose of a pitch deck is to convince an investor to fund the business. A science pitch deck should be designed to appeal to investors and not just scientists. Entrepreneurs should make sure to highlight their potential for profit and the market potential of their product.

What goals do we hope to achieve with this science pitch deck?

No matter what pitch deck you use, the most important thing to remember is to keep it simple. Your goal is to pitch your idea and get feedback, so don't distract them with unnecessary graphics or fonts. The simpler your deck looks, the more likely you are to get people interested in your product.

2. Outline of the Science Pitch Deck

What is the focus of the proposed research project.

As an entrepreneur, one of the most important things to remember when answering the question of focus is to be as specific as possible. When looking at the overall research project, the question of focus is going to be one of the most important parts of answering the question. Why? For one thing, this is the part that is going to sell your research project.

The first thing that the person asking the question will be looking for is the specific focus of your research. What problem are you trying to solve? What new idea are you planning to implement? The answer to this question should be outlined in your research proposal so that it can be easily understood.

What are the expected outcomes of the project in terms of scientific breakthroughs or practical applications?

As an entrepreneur, you should always be thinking about where your business is headed next. This question is a great way to look at where you are now and how you're going to get there. If you're working on a project that's going to bring about a scientific breakthrough or practical application, you should be thinking about how you're going to accomplish this goal. From my experience, the best thing to do is to write down where you want to be in one year and five years. Then, figure out what steps you're going to take to get there. These steps should be practical and realistic so that you can be confident in your plan.

3. Preparing Your Science Pitch Deck

What information needs to be included in your pitch deck.

Your audience needs to understand what your product is and how it works. The deck should start with a description of the product or service. Then, you can provide details about the problems your product solves, how it compares to similar products on the market, and why people should buy it.

As you present this information, make sure to include any relevant data or statistics that support your claims. If you've conducted market research or performed any other kinds of studies, be sure to include those results in your deck. Your product description should be as comprehensive and detailed as possible so that investors can clearly understand what they're investing in.

How should the information be presented to make it most effective?

Entrepreneurs should consider the different media available to them when answering the question, "how should the information be presented to make it most effective?". The presentation can be in written, audio, or visual format. You should choose which form of media is most effective for your audience. If your audience is not familiar with one media type, you may want to use another.

For example, if your audience is mostly visual learners, you may want to choose a visual presentation. If your audience is mostly auditory learners, you may want to choose an audio presentation. If your audience is a mix of both auditory and visual learners, you may want to choose a mixture of both.

4. Crafting an Effective Science Pitch

What are the main points of your scientific research that you want to communicate in your pitch.

The first thing to do is to think about who you are pitching. What are their needs and pain points? What are their goals and objectives? Why are they interested in talking to you? Once you have a better understanding of these things, you can start to hone in on your main points. Your main points should be tailored to address the company's pain points and goals and should also speak to your product or service's ability to help them achieve those goals. What are your unique selling points? What makes you and your product different from the competition? What makes your product stand out? These are all questions to keep in mind as you hone in on your main points.

How can you effectively present your research to engage and inspire your audience?

A stellar introduction and a strong conclusion can make or break any presentation. Don't give your audience a chance to check out by using an introduction that's boring or too long. And be sure to end on a note that leaves them eager to hear more.

5. Crafting a Persuasive Science Pitch

How can you best communicate your message in a compelling way.

Entrepreneurs need to make sure they can tell a story. From the beginning, you should be looking for every opportunity to tell your story. Your story is what makes you unique and what will help you stand out from the pack. You should be able to tell your story in less than two minutes. Practice telling it, perfect it, and make sure your story is relatable to your audience.

What strategies can you use to ensure your science pitch is persuasive?

In order to convince someone of something, you need to give them a reason to listen, and if you don't do that, then you're not going to get very far. One of the best ways to do this is to place yourself in the other person's shoes, and think about what you would want to hear if you were them.

An entrepreneur is selling an idea, and the best way to sell an idea is to make it relevant to the person you're talking to. By asking yourself what they might be thinking, you can get a better idea of what they might want to hear, and how you can best address their concerns. Being able to think outside of your own head is an important skill for anyone trying to persuade someone, so it's important to practice it whenever you can.

6. Components of the Science Pitch Deck

What visual elements should be included in the science pitch deck.

As an entrepreneur, you'll be pitching a lot of people, from angel investors to venture capital firms. They'll all have different ideas, and they'll all have different tastes. You need to understand that your Science Pitch Deck is a reflection of your brand and your product.

I like to think of it like this, if you give a deck to the CEO of Apple, they're going to be impressed by your aesthetics. If you give a deck to the CEO of Samsung, they're going to be impressed by your hardware. If you give a deck to the CEO of Tesla, they're going to be impressed by your software.

Understand what your product does, and how you're going to market that to investors to make them feel like they're getting value for their money.

How can the Science Pitch Deck be used to effectively communicate research findings?

It might seem obvious, but you don't have to be a scientist to use a Science Pitch Deck. In fact, anyone with an idea or product that relies on science can use a Science Pitch Deck to communicate their research findings. For example, if you're a marketing professional trying to create a campaign around a new product that promises to reduce wrinkles, you can use a Science Pitch Deck to explain the science behind your campaign. You might even find that a Science Pitch Deck can help you identify a new target audience or market for your product.

7. Presentation Tips for a Science Pitch Deck

What visuals can i use to make complex ideas easier to understand.

You can use visuals when you want to make your presentation more appealing to the eye. It's a great way to make your ideas more engaging and easier to understand, while also making your presentation more professional. You can use a variety of visuals, from graphs and charts to infographics and photographs.

How can I make sure that my presentation is engaging and interactive?

The one thing that you can do to make absolutely sure that your presentation is engaging and interactive is to establish a call to action at the end of the presentation. A call to action is any request that you make of your audience following the presentation.

For example, you might ask them to take a survey, or you might ask them to do something more concrete, like sign up for a mailing list or place an order. Whatever you do, be sure to include a call to action at the end of your presentation.

Without one, it's easy for your presentation to feel unfinished or unfulfilling for your audience, and they may not remember everything you talked about as easily. By including a call to action, you give your audience a clear way to follow up on what you talked about and take the next step following your presentation.

8. Tips for Making Your Science Pitch Stand Out

How can you ensure that your science pitch is memorable to your audience.

When you're pitching your science-based business, it's important to remember that while the science behind your business might be complicated, you don't want your pitch to be.

I think the best way to ensure that your audience remembers your pitch is to simplify your message and deliver it in a way that's easy to understand and relatable.

When you're talking about complex scientific concepts, it can be tempting to dive right into the details, but taking the time to explain your business in clear, simple terms will help your audience understand what you're offering and why it's important, and make sure that your pitch is memorable.

What techniques can you use to make sure your science pitch is engaging and effective?

The best thing you can do to ensure an effective and engaging pitch is to ensure that your presentation is professional. By this, I don't mean using professional grade presentation software or anything like that. Simply make sure that your slides are well-organized, easy to follow, and don't have any spelling or grammar errors.

People will be more inclined to listen to you and take your pitch seriously if they don't have to worry about basic mistakes getting in the way. Professionalism, in this case, is just doing the small things right.

9. Resources for Crafting a Science Pitch Deck

What materials are needed to create a science pitch deck.

The best way to answer this question is to let the investor know that you've already put in the time and effort to get to this point. If you've got a solid idea and have already put in the work to do your due diligence, show them that you're ready to get to work.

What tips and strategies should be used when crafting a science pitch deck?

Keep your pitch deck simple. You don't want to overwhelm your audience with information overload. They'll be more likely to remember what you say if you keep things brief, clear, and concise. Make sure to include only the most important facts, and leave out anything that's not absolutely necessary.

10. Examples of Successful Science Pitch Decks

What key elements make up a successful science pitch deck.

Pitch decks don't have to be long, in fact, it's better if they're not. Your goal is to get your message across in a concise manner, and then leave the rest for follow-up discussion. If your deck is too long, it will just be a waste of everyone's time.

How can data and visuals be used to effectively communicate a science concept to an audience?

For a scientist, data can be the starting point of a great communication strategy. But the strategy should follow a simple rule: know your audience. The scientist may have a lot of knowledge about a certain science topic, but that's not enough to create a highly effective communication strategy. The scientist must first understand the interests and knowledge of their audience and then use data and visuals as a way to communicate their message to them.

For example, if the scientist needs to communicate a complex concept to an audience with no science background, then data and visuals may not be the best option. In this case, a more simple approach may be better, such as storytelling. It's also important to remember that storytelling is not only for those without a science background. Data and visuals can be used to make even very complex concepts easier to understand and remember.

Key Takeaways:

  • A Science Pitch Deck is a helpful tool for pitching your scientific research to potential investors, collaborators, and other stakeholders.
  • Preparing your Science Pitch Deck involves outlining the contents, researching the audience, and crafting an effective and persuasive pitch.
  • Components of the Science Pitch Deck include an introduction, project summary, research overview, project timeline, budget, and conclusion.
  • Presentation tips for a successful Science Pitch Deck include being concise, using visuals, and practicing ahead of time for delivery.
  • Resources for crafting a Science Pitch Deck include online templates and examples of successful Science Pitch Decks.

In conclusion, the science pitch deck is a powerful tool for presenting your research or business ideas to potential investors. By understanding the components of the science pitch deck and following the tips outlined in this post, you can create an effective and persuasive presentation that will help you make a great impression. With the right preparation and execution, you can create a science pitch deck that will stand out from the competition. Whether you are preparing a science pitch deck for a research project or for a new business venture, the resources and examples provided in this post will help you craft a successful science pitch deck.

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More impactful user research

Insight Deck will be your primary tool for processing, sharing and using user research findings the way you like. With Insight Deck you will be able to chop reports into readable, manageable and findable pieces but still with the option to add enough information to convince your stakeholders and share the context of your insights.

Insight Deck will be your primary tool to process, share and use user research findings the way you like. By changing the way you process research data you can leave extensive and far from accessible reports.

With Insight Deck you will be able to chop reports into readable, manageable and findable pieces but still with the option to add enough information to convince your stakeholders and share the context of your insights.

Insight Deck will be your primary tool to process, share and use user research findings. Currently reports are far from accessible, Insight Deck changes that. It lets you chop reports up into readable, manageable and findable pieces, while preserving extensive backup information to convince your stakeholders when needed.

research findings deck

Create & Store

Insight Deck will guide you in processing your research data so it will also be useful for other projects within the company. This is done based on insight cards: small and readable pieces which consist of valuable information.

research findings deck

Find & Collect

All reports, card decks and cards within Insight Deck are searchable. Therefore, you can easily find needed information on the spot. Moreover, you can make your own decks to bundle valuable information for a specific project or target group.

research findings deck

Share & Use

User research insights are only valuable when you can use them easily within your daily work. Therefore, Insight Deck will provide you with all the needed tools to share and use collected research data within your company and projects.

The four of us know what impact research can have, but we've also seen it fail. We're working hard to give user research insights a place to exist and be used.

research findings deck

Bjørn van Raaij

Founder & Product Owner

research findings deck

Maarten Somers

Business Design & Development

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Pepijn Gieles

UX Design & Front-End Development

research findings deck

Jeroen van Schelven

Back-End Development

How to run research in design sprints (without losing your mind)

research findings deck

If you’re a UX researcher, designer, or product manager, you’ve probably heard of the design sprint. It’s a popular method that promises to apply the magic of design thinking to products and features quicker than the speed of light. Sprinting may seem a bit intimidating at first. Especially for us UX researchers out there (we naturally like our deep thinking and analysis). But if your business needs to move quickly, it’s worth giving it a go.

A guide to identifying appropriate UX methods

This kit offers concise guidelines to quickly assess the general suitability of UX methods for your research project. It contains a printable diagram  with established research methods for each product development phase and a UX methods sheet  with descriptions, strengths and weaknesses, and areas of application.

Download guide

Before we get into how to run research in design sprints, let’s make sure we’re all talking about the same thing. 

So what is a design sprint anyway?

A few years ago, Google Ventures (or GV, as it’s now known) was in desperate need of validating design ideas quickly to help their portfolio of 150+ startups grow and scale. They knew that some of the best and most successful Google products, such as priority inbox, were designed during times when there was a hard deadline. An idea sparked – could they use time constraints to help the teams work more efficiently? And so the design sprint was born. GV calls it a ‘“greatest hits” of business strategy, innovation, behavioural science, design thinking, and more.

So how does it work? After some experimentation, the GV team landed on a method where a team of five to eight people would take a product design from concept to research in just five days. (And, as far as I can tell, GV is still sprinting away.)

run research in design sprints sprint team

The makeup of the team and the structure of the days are key. Sprints need at least one designer, one product manager, and one user expert (normally a researcher) to work effectively. The five days follow a strict schedule so that the team can stay on track and have their design properly evaluated by the end of the sprint.

The classic GV design sprint

In the classic GV design sprint, each day takes on a theme. After some initial preparation, on the first day, the team focuses on understanding the design problem. This may mean delving into transactional data, looking at what competitors are doing, and reviewing any existing research. The theme of the second day is diverging – coming up with as many competing ideas as possible to solve the problem. The third day is a decision point where the team chooses the most promising idea and fleshes out the concept in more detail as a user story. Day four is all about prototyping and expressing that idea in a way that can make sense to possible users. And finally, on day five, the focus is on validating the design solution by showing it to real users.

Integrating UX research into a fast-paced environment

Unsurprisingly, when word got out about GV’s design sprints, other companies decided to give it a go. Today, sprinting is a very common practice within UX and product organisations all over the world. But how do you effectively work within the constraints of design sprints when you’re a UX researcher? We’re trained to take our time, to listen, and to avoid making quick assumptions.

Step one: get in the right mindset

First, start by shifting your perceptions. Design sprints aren’t the opposite of what you’ve been trained to do. Instead, think of them as a compressed way of getting to insight and decisions quicker.

Step two: get in the right rhythm

Then, find the right cadence. Sprinting is more philosophy than dogma. After all, not every organisation can get the right people in the room for five days in a row. However, those key stages of the sprint – understand, diverge, decide, prototype, and validate – can happen over a flexible timeline that works for you and your team. If you can’t move fast enough in a five-day working week, I suggest shifting your sprint timelines so that more days are allocated to each stage. Test and learn to find what works best for you. But don’t let your sprints get too bloated. You need to be able to get into the rhythm and keep going.

Step three: get bums on seats

One of the best things about being a researcher on a sprint is that the final day is all about getting everyone involved in the research. It’s a bit like being part of a theatrical production – you’ve nailed the dress rehearsal, but now it’s opening night. It’s key that your team members feel like part of the ‘validate’ stage. So make sure you invite them to participate in any usability or concept-testing session. If you can’t get them on the ‘other side of the glass’ or viewing your remote sessions, invite the rest of the team to make notes and give feedback on a highlight reel of the user research.

run research in design sprints butts in seats

Remember to own the findings as a group . You know how sometimes research feels like a box-ticking exercise that needs to be tolerated before products go live? It’s not like that at all in a design sprint. The classic GV method involves everyone getting down with the Post-Its and sticky notes to consolidate findings together. You can be the facilitator here. But you don’t have to do all the heavy lifting on your own. Design sprints get you away from having to pump out yet another ‘research findings deck’ that disappears into a shared drive to die alone. Instead, embrace the teamwork and document sprint findings together. Whether that’s on a wall covered with Post-Its or in a group Trello board.

It’s a sprint, not a marathon

As the research lead within a sprint team, it’s also important to keep focused on the next sprint on the horizon. Try to schedule your research sessions before you even start your sprint. This tip comes straight from GV. They realised that sprinting works best when you are not spending your key days trying to deal with a mountain of research ops such as booking in research participants or deciding whether to run in-person or remote sessions. And if the ops are slowing you down, ask for help from the rest of the team.

And remember, it’s a sprint, not a marathon . Sprinting isn’t necessarily suited to designing completely new products or behaviours. No matter how tightly your team operates, you are unlikely to discover the next big thing via a design sprint. Keep your discovery research on a separate track until the concepts are really solid enough to make it through a sprint. If you only have one day of research per sprint, it’s got to be based around a product design that can properly be put through its paces. One where you can actually make those go/no-go decisions after only one day of validation.

Research is at the very core

Researchers don’t need to be afraid of design sprints. They’re a great way to test and learn your way to better product and feature design. All you need is the right team, cadence, and challenge. Plus, research is at the very core of a sprint: you don’t learn anything without user feedback.

Personally, I’ve run research on nearly 10 design sprints now. And though I was sceptical at the beginning, I now really love the sprint method. It’s creative and fun! There’s a great feeling of community, and you get pushed out of your comfort zone as everyone participates throughout the sprint. Also, I’ve gone from having one or two people behind the glass of the usability lab for my research sessions to a full house of teammates who really engage with what our participants are thinking and feeling – a researcher’s dream!

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If you want to find out more about design sprints, check out GV’s online sprint resources  or pick up Jake Knapp’s Sprint book .  Zhenshuo Fang at Google also has some good tips on how to facilitate design sprints .

Elizabeth Kessick

Elizabeth is a Senior UX Researcher with 20+ years in tech. Skilled at UX research and design, customer insight, data analytics, and product management, she helps companies build successful products and services based on user needs and behaviours. As a freelancer, Elizabeth has worked across industries as varied as travel, food tech, financial services, fashion, event ticketing, and government. Somehow, she still finds time to blog on different sites and even to write novels .

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Market Research Presentation

Organizations use market research to analyze and better understand their market. With that knowledge, they can plan or adjust their business operations going forward. Market research is essential for core business, but also for the growth of a company. The market research presentation can be the toughest step in the market research process, but it’s usually the most important. 

Use our market research presentation template to:

  • Propose a customer research project
  • Present research findings to stakeholders and investors 
  • Inform future strategies based on customer research

Create your Market Research Presentation

To help you illustrate your points, you might add timelines, flowcharts, graphs, and images to your slides. Each of these options can be added to your market research presentation template in an instant. Some slides to include in your market research presentation are:

Title Slide

Pro Tips for your Market Research Presentation

Consider these tips when customizing your market research presentation template.

Create a general outline of what you want to say in your market research presentation by labeling your slides first.

Graphs and charts can be highly effective in communicating lots of data, which is a natural element of a market research presentation. Use visuals to present your numbers.

Explain why the research was conducted, what you’ve found, what the results mean, and what the organization should do next.

What is the ultimate conclusion you’ve drawn from your research? Present next steps at the end that gives everyone an idea of what needs to be done.

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Before every project begins, we host an in-depth kick-off process, including background information sharing and meetings for our team to get to know your needs, goals, and unique situation. You’ll leave this part of the process confident we understand exactly what you must achieve and with our team having the background and context to deliver.

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Our team does all the heavy lifting. We work closely with you to develop a highly specific, actionable, and unique questionnaire specific to your needs. You approve everything at each step!

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Our PhD-led research team will analyze your study data by multiple variables such as age, gender, geography, income, occupation, ethnicity, household income, education, and more. You select the variables and we include them in our deep analysis.

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Assuming your study seeks to uncover hidden generational trends, we will apply our deep expertise into generational behaviors, mindset, and trends to uncover Generational Context™. This is an approach we developed based on all of the work we’ve done with clients large and small around the world.

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Our team designs 50+ slide research findings decks that are ideal for presentation, and take you through different narratives and key data points in a visual way. Our findings decks are ideal for executives and boards and for informing internal strategy. A recording of the findings is provided in addition to all the resources you now own: data, slide deck, recording, questionnaire, and more.

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Desk Research: What it is, Tips & Examples

Desk Research

What is desk research?

Desk research is a type of research that is based on the material published in reports and similar documents that are available in public libraries, websites, data obtained from surveys already carried out, etc. Some organizations also store data that can be used for research purposes.

It is a research method that involves the use of existing data. These are collected and summarized to increase the overall effectiveness of the investigation.

Secondary research is much more cost-effective than primary research , as it uses existing data, unlike primary research, in which data is collected first-hand by organizations, companies, or may employ a third party to obtain the data in your name.

LEARN ABOUT: Data Management Framework

Desk research examples

Being a cost-effective method, desk research is a popular choice for businesses and organizations as not everyone can pay large sums of money to conduct research and collect data. That is why it’s also called “ documentary research “.

Here are some more common secondary research methods and examples:

1. Data available on the Internet: One of the most popular ways to collect data for desk research is through the Internet. The information is available and can be downloaded with just one click.

This data is practically free or you may have to pay a negligible amount for it. Websites have a lot of information that companies or organizations can use to meet their research needs. However, you need to consider a reliable website to collect information.

2. Government and non-government agencies: Data for secondary research can also be collected from some government and non-government agencies. There will always be valuable and relevant data that companies or organizations can use.

3. Public libraries: Public libraries are another good source to search for data by doing desk research. They have copies of important research that has been done before. They are a store of documents from which relevant information can be extracted.

The services offered at these public libraries vary. Most often, they have a huge collection of government publications with market statistics, a large collection of business directories, and newsletters.

4. Educational Institutions: The importance of collecting data from educational institutions for secondary research is often overlooked. However, more research is done in colleges and universities than in any other business sector.

The data collected by universities is mainly used for primary research. However, companies or organizations can go to educational institutions and request data.

5. Sources of business information: Newspapers, magazines, radio and television stations are a great source of data for desk research. These sources have first-hand information on economic developments, the political agenda, the market, demographic segmentation and similar topics.

Companies or organizations can request to obtain the most relevant data for their study. Not only do they have the opportunity to identify your potential customers, but they can also learn the ways to promote their products or services through these sources, as they have a broader scope.

Differences between primary research and Desk Research

How to do a desk research.

These are the steps to follow to conduct a desk investigation:

desk research steps

  • Identify the research topic: Before you begin, identify the topic you need to research. Once done, make a list of the attributes of the research and its purpose.
  • Identify research sources: Subsequently, explain the sources of information that will provide you with the most relevant data applicable to your research.
  • Collect existing data: Once the sources of information collection have been narrowed, check to see if previous data is available that is closely related to the topic. They can be obtained from various sources, such as newspapers, public libraries, government and non-government agencies, etc.
  • Combine and compare: Once the data is collected, combine and compare it so that the information is not duplicated and put it together in an accessible format. Make sure to collect data from authentic sources so you don’t get in the way of your investigation.
  • Analyze data: Analyze the data that is collected and identify if all the questions have been answered. If not, repeat the process to dig deeper into practical ideas.
  • Most of the information is secondary research and readily available. There are many sources from which the data you need can be collected and used, as opposed to primary research, where data must be collected from scratch.
  • It is a less expensive and time-consuming process, as the required data is readily available and does not cost much if it is extracted from authentic sources.
  • The data that is collected through secondary or desktop research gives organizations or companies an idea about the effectiveness of primary research. Thus, a hypothesis can be formed and the cost of conducting the primary research can be evaluated.
  • Doing desk research is faster due to the availability of data. It can be completed in a few weeks, depending on the objective of the companies or the scale of the data required.


  • Although the data is readily available, the credibility and authenticity of the available information must be assessed.
  • Not all secondary data resources offer the latest reports and statistics. Even when they are accurate, they may not be up to date.

Desk research is a very popular research method, because it uses existing and reliable data that can be easily obtained. This is a great benefit for businesses and organizations as it increases the effectiveness of the investigation.

QuestionPro provides the best market research platform to uncover complex insights that can propel your business to the forefront of your industry.



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Has Amelia Earhart’s plane really been found? 6 key things to know

A new grainy sonar image claims to solve the mystery of the famed aviator’s disappearance, but experts say it’s too soon to tell. Here's what we do know.

With the release of a grainy gold image, news headlines around the world are trumpeting the possible discovery of Amelia Earhart’s Lockheed Electra 10e, the plane she was flying in 1937 when she and her navigator, Fred Noonan, disappeared during the most difficult leg of their round-the-world flight.

Deep Sea Vision, a new venture founded by pilot and commercial real estate investor Tony Romeo, captured the sonar image during a hundred-day expedition in the central Pacific, the region where Earhart was lost. “It was definitely a surreal moment for all of us,” says Romeo, who sold his real estate holdings to purchase a cutting-edge autonomous underwater vehicle (AUV) equipped with highly advanced sonar technologies.

( Why does Amelia Earhart still fascinate us? )

Still, it’s too soon to say whether this discovery of an object 16,000 feet deep means one of the great historical mysteries has been solved. Here’s what we do know.

1. Sonar images have limitations.

Sonar images are not photographs. The sound waves sent by sonar are at a low frequency, which translates to low resolution.

“The sound wave, because it’s so big, can’t see fine detail,” says David Jourdan, an engineer whose company Nauticos has led three expeditions in search of Earhart. “It can be distorted by reflections, like taking a picture of a mirror.” Promising images, on a second look, sometimes turn out to be something else entirely, like a geological formation.

2. Deep Sea Vision didn’t confirm the object’s identity.

Romeo and his team found the image in their data storage files as they were transitioning to another expedition. They thought that data from one of the AUV’s earlier sorties had been corrupted. When they discovered it wasn’t—and that they had a potential blockbuster find—it was too late to return to the site.

( Why colossal crabs may hold clue to Amelia Earhart's fate .)

“We were out of time. We were out of resources,” says Romeo. “And we didn’t have a camera on our [AUV]. It broke really early in the expedition.” Returning to go over the target again with just sonar didn’t seem worth the hundreds of thousands of dollars he estimated it would cost. Deep Sea Vision plans to go back to the sonar image site this year, this time with an operational camera on the AUV to confirm the finding.

3. Some experts say the plane, if it is a plane, doesn’t resemble the Electra.

“The proportions aren’t quite right,” says Jourdan, pointing to the way the wings are swept back rather than straight across, as the Electra’s were.

Others are even more skeptical. “For the wings of an Electra to fold rearward as shown in the sonar image, the entire center section would have to fail at the wing/fuselage junctions,” according to an email blast from The International Group for Historic Aircraft Recovery (TIGHAR), an organization that has put forward the theory that Earhart died a castaway on an island to the east of the sonar image site. “That’s just not possible.”

( These are the top 3 theories for Amelia's Earhart's disappearance. )

Romeo dismisses this criticism. Both the wings and the tail look swept back due to distortion caused by the AUV moving through the water, he says, pointing to the twin fins on the back of the plane instead. “That’s very distinctive of her aircraft,” he says. “There’s only a couple of planes that’ve ever been made like that.”

4. The object’s location is roughly on Earhart’s flight path—but beyond the range suggested by her radio signals.

Earhart and Noonan disappeared on July 2, 1937, flying from Lae, New Guinea, to Howland Island, a one-and-a-half-mile long island some 2,500 miles away. After flying 20 hours, Earhart thought they were close and radioed the Itasca , the Coast Guard ship awaiting them at Howland, “We must be on you but cannot see you.” Her voice was so loud, the Coast Guard radiomen thought she was very near too. She wasn’t, but the strength of the radio signals suggest that she was just beyond visual range.

Deep Sea Vision’s search area was roughly a hundred miles west; Romeo won’t reveal exactly where to avoid someone else making the crucial find. But he does acknowledge that they were guided by a theory that Noonan had failed to account for how the International Date Line would affect his calculations. That theory, however, doesn’t account for the strength of Earhart’s radio signals.

5. Others have claimed to solve this mystery.

Over the nearly 90 years since Earhart and Noonan vanished, many people have claimed to have proof of what happened to them.

People who believe the Japanese captured and killed the aviators have pointed to everything from a generator retrieved in a Saipan harbor in 1960 to a photograph on a Jaluit dock revealed in 2017. TIGHAR, meanwhile, has claimed various smoking guns over the years but now argues that a preponderance of historical and archaeological evidence puts Earhart on Nikumaroro Island, 400 hundred miles south of Howland, where they believe she starved to death.

( Inside the search for Amelia's Earhart's missing plane .)

Then there’s the simplest explanation: that the aviators simply crashed into the ocean. Elgen Long, an airline pilot who with his wife Marie did the most extensive research into where that might have happened, wrote a book called Amelia Earhart: The Mystery Solved . Over three expeditions, Jourdan has looked where Long suggested (and elsewhere) and come up empty.

6. The mystery is still unsolved. That doesn’t mean its unsolvable.

Jourdan’s team believes they’ve narrowed down where the Electra went down based on recent radio signal testing. Meanwhile, when Deep Sea Vision returns to the site this year, they will bring a documentary crew to capture the moment. “This is definitely something that we need to go back and look at,” says Romeo. “We’ve got to get out there before … you know, there is some urgency.”

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Next Innovation Scholars at Kao's executive office in Manhattan, NYC. Photo credit: Eliza Angelo

UC Next Innovation Scholars take Manhattan

From classroom to boardroom, students wow kao.

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Molton Brown, a leading luxury lifestyle brand in the Kao Corporation portfolio, marks a noteworthy stride at the intersection of academia and industry.

Inside the 1819 Innovation Hub at the University of Cincinnati, Kao USA Inc., a visionary entrepreneur and corporate partner, leverages its focus on sustainability, a core part of its DNA.

Engaging the talents of the UC Next Innovation Scholars  program, Lindsay Stricker, new technology innovator and university partnerships lead at Kao, in collaboration with the Molton Brown digital team, presented an exceptional challenge to students for the Molton Brown brand: the exploration of Artificial Intelligence and how these technologies can improve processes, enhance acquisition and ultimately improve brand awareness and user experience. 

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Next Innovation Scholars in Manhattan, NYC. Photo credit: Eliza Angelo

Adding an unexpected twist, Stricker revealed the unique opportunity for students to present their findings to Kao's international executives in Manhattan. The boardroom ascended 41 stories above New York City's Penn Plaza, offering panoramic views of iconic landmarks, including the Empire State Building, Statue of Liberty and the Chrysler Building.

“Empowering university students in corporate brand ideation is not just a collaboration; it's an investment in the future. Their fresh perspectives, innovative thinking and limitless creativity serve as catalysts for shaping brands that resonate in the dynamic landscape of tomorrow,” affirms Stricker. “By engaging students, we ensure that our brands evolve with relevance, authenticity and a pulse on the aspirations of the next generation. The University of Cincinnati and the Next Innovation Scholars program have emerged as valued partners for Kao, offering expertise across a spectrum that includes consumer research, design, technology exploration and more.”

Empowering university students in corporate brand ideation is not just a collaboration; it's an investment in the future.

Lindsay Stricker, Kao Corporation

Spearheading AI solutions

NIS student Faith Rider (Left) and friends embark on a flight to NYC. Photo/Faith Rider

While specific details remain proprietary and confidential , the ambitious project had NIS students researching an expansive array of generative artificial intelligence or AI. With a meticulous approach, they examined various AI tools to optimize workflow, ensuring innovative strategies aligned seamlessly with Molton Brown's unique brand goals.

Director of Next Innovation Scholars, Aaron Bradley, says, "NIS is honored that an industry partner like Kao would seek us out to provide insights on the future of their brands; they consistently demonstrate their commitment to pushing the boundaries of conventional thought, and we’re excited to be trusted as thought partners in that journey.”

A diverse group of seven NIS students representing 11 majors joined forces, harnessing the power of generative AI to reshape the landscape of contemporary marketing and content creation. They examined 51 distinct AI tools, assessing them for software capabilities, pricing and overall value.

Bradley adds, “Our program’s position in the 1819 Innovation Hub ecosystem creates a unique platform for future-focused collaboration between academia and industry, and this project with Kao is a great example of what can happen when industry partners leverage the talents of our top-tier students to ignite transformative solutions.”

Interdisciplinary collaboration

Next Innovation Scholars take time to explore the sights of New York City. Photo/Eliza Angelo

Bradley noted how students adopted a collaborative learning approach driven by curiosity, envisioning a future where AI is integral to shaping innovative digital marketing solutions for brand engagement. He highlights the collaboration among students from various disciplines, combining nonlinear problem-solving from design with the logic and process-driven approach of technical majors like computer science.

“Having them together on a team with shared goals and an ‘all hands-on-deck’ environment made for an excellent balance of creativity, technical execution and attention to detail with documentation and process,” confirms Bradley.

Our program’s position in the 1819 Innovation Hub ecosystem creates a unique platform for future-focused collaboration between academia and industry, and this project with Kao is a great example of what can happen when industry partners leverage the talents of our top-tier students to ignite transformative solutions.

Aaron Bradley, Next Innovation Scholars

In their own words

Eliza Angelo sits in a room with a view atop Kao's Penn Plaza offices in NYC. Photo/Eliza Angelo

NIS students like Eliza Angelo, majoring in operations management, international business and business analytics, emphasized how the project influenced her academic pursuits. Angelo pointed out the limitations of typical major-centric classes, where insights from diverse disciplines often go unheard, hindering opportunities for integrating varied ideas and perspectives into academic and personal growth.

“With this project, I got to lean into a budding passion of digital marketing by learning from students who know the field, and I was able to learn about AI from students interested in building their own AI one day. I also was in a position to help teach others,” states Angelo.

“One major role I took on in this project was project management, a skill I learned in one of my classes at the Lindner College of Business and was able to share with the other team members. The feeling of presenting this project, built from our collective expertise in New York City, to professionals genuinely interested in our work was one of the most rewarding experiences of my UC career.”

Faith Rider , a computer science student at UC, emphasized the distinct nuances of each generative AI tool. The team's exploration focused on choosing options that best aligned with project goals and the brand.

“We weren’t just putting our name out there to show what NIS can do. We were representing the values and initiatives of UC. Being in the NIS program has reframed how I view my time at UC. I knew I would eventually have the opportunity to travel for work and meet directly with external clients, but to be able to start making those connections when I'm still an undergrad has been incredible,” shared Rider.  “Presenting to the KAO team was a key component in fully explaining what we learned during the project, but it also served as an opportunity to make long-term connections.”

As per Rider, a significant focal point of the team's discussions revolved around ensuring they avoided imposing limitations: "Some of the most exciting content we shared with the Kao team was beyond the required deliverables. That drive to consistently go beyond expectations is what sets NIS apart.”

Concluding their role as consultants, these 20-year-old undergraduates showcased groundbreaking work to an international team, an extraordinary experience uncommon in the university journey.

Featured image at top: Next Innovation Scholars pose with the Empire State Building at Kao offices atop Penn Station in New York: back row from left,  Aaron Bradley, Jackie Cunningham, Faith Rider, Eliza Angelo; front row from left, Gabriel Willard, Sharvari Patil, Sophia Lammi, Mallika Desai, Sydney Myers.  Photo/Faith Rider

Innovation Lives Here

The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction.  Next Lives Here.

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Daily Markets: Tech Earnings Weigh on Futures, Fed on Deck

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Today’s Big Picture

Asia-Pacific equity markets finished the day mixed. Concerns over the effectiveness of China’s market stabilization efforts continue as China’s Shanghai Composite fell 1.48%, Hong Kong’s Hang Seng declined 1.39%, and Taiwan’s TAIEX shed 0.80%. South Korea’s KOSPI closed near flat, up a mere 0.07%. Japan’s Nikkei gained 0.61%, India’s SENSEX rose 0.86%, and Australia’s ASX All Ordinaries closed 0.99% higher in a mixed day that saw gains in Utilities and Consumer Services offset losses in Electronic Technology names. European markets are mixed in midday trading and U.S. equity futures are pointing to a mixed open as Dow futures are relatively immune to the shifting sentiment on technology stocks.

Equity futures are being influenced by the investor reaction to quarterly results last night from Alphabet ( GOOGL ), AMD ( AMD ), and Microsoft ( MSFT ) that has those heavily weighted shares trading down in pre-market trading - for more on that see Stocks to Watch below. As the market contemplates those reports and their implications, we have another barrage of quarterly results this morning and ADP’s January Employment Report at 8:15 AM ET. ADP’s findings are expected to show 145,000 jobs added during January, a slower pace than December’s 164,000 but a far faster one compared to the 98,700 average number of jobs added during September-November.

Following a wave of earnings conference calls throughout the morning, we could see investors become more cautious ahead of the Fed announcing its latest monetary policy decision at 2 PM ET. The market will be looking for the Fed’s policy statement and to Fed Chair Powell’s presser comments that support its view the central bank will begin cutting rates in the next few months. Developments in the Red Sea, the rebound in oil prices, the December core CPI report, and easing in credit conditions are some reasons the Fed could disappoint stock market doves. The likely message to be delivered by the Fed will acknowledge the continued progress on inflation but that risks remain, especially given the above trend growth in the economy. Should the Fed telegraph the start of rate cuts isn’t likely until late 3Q 2024 or early 3Q 2024, the market will need to adjust its rate cut expectations. If history holds, such a reset would bring a bout of volatility back into the market as the rest of Big Tech reports its earnings this week.

Data Download

International Economy

Preliminary estimates showed industrial production in Japan increased by 1.8% MoM in December, reversing from a 0.9% drop in the prior month but falling short of market estimates for 2.4% growth. Retail sales in Japan rose 2.1% year-on-year in December 2023, slowing from a 5.4% gain in November and missing market expectations for a 4.7% growth.

China’s official NBS Manufacturing PMI came in at 49.2 in January, matching market forecasts and slightly higher than December's 6-month low of 49.0. However, the January figure marked the 4th straight month of contraction in factory activity, and new orders remained in contraction territory. The NBS Non-Manufacturing PMI increased to 50.7 in January from 50.4 in December, slightly above market forecasts of 50.6. This reading was the 13th straight month of expansion in services activity and the strongest pace since last September, but new order activity was little changed compared to December (47.6 vs 47.5 in December) and pointed to muted growth prospects.

Domestic Economy

As we indicated above, the market will have a first look at January job creation courtesy of the latest ADP Employment Change Report and this afternoon it will digest the Fed’s latest policy statement as well as comments from Fed Chair Powell. In addition, today investors will also receive the latest Weekly MBA Mortgage Applications and Weekly EIA Crude Oil Inventories data.

Sectors were mixed yesterday but the gains in Energy (1.03%) and Financials (1.26%) weren’t enough to offset selling in Technology, and Communication Services which declined 0.83% and 0.68%, respectively. After a strong showing on Tuesday, small caps gave back some ground as the Russell 2000 shed 0.76%, matching the same decline in the Nasdaq Composite. The S&P 500 came close to even dropping just 0.06% while the Dow managed to stay positive, gaining 0.35%.

While technology has been on investors’ minds lately, the “other Cisco” -- namely, Sysco ( SYY )  -- saw its shares bid up 7.52% after the food service company reported a strong quarter with adjusted EPS increasing 11.3% in the same period YoY and gross profit rising 4.9%. Here’s how the major market indicators stack up year-to-date:

  • Dow Jones Industrial Average: 2.06%
  • S&P 500: 3.25%
  • Nasdaq Composite: 3.32%
  • Russell 2000: -1.52%
  • Bitcoin (BTC-USD): 1.97%
  • Ether (ETH-USD): 2.02%

Stocks to Watch

Boeing (BA), Brinker (EAT), Evercore (EVR), Extreme Networks (EXTR), Hess (HES), Mastercard (MA), Rockwell Automation (ROK), Silicon Labs (SLAB), Teva (TEVA), and Thermo Fisher (TMO) are among the companies expected to release quarterly earnings before equities begin trading later this morning.

Pre-market breadth is healthy today as 252 names in the S&P 500 have traded hands so far this morning with 110 gainers and 142 decliners. Shares of Paramount Global ( PARA ) are on track to open over 14% higher on reports of a $14 billion takeover offer from Allen Media Group. Technology shares are weighing on pre-market trading as the list of top decliners includes names like Teradyne ( TER ) , Advanced Micro Devices (more below), Nvidia ( NVDA ) , Alphabet (more below), KLA Corporation ( KLAC ) and Micron Technology .

December quarter results from Microsoft topped consensus revenue and EPS forecasts led by faster-than-expected growth for the company’s Azure and other cloud services. Microsoft’s guidance calls for its March quarter revenue to be in the $60-$61 billion range compared to the $60.97 billion consensus and the $62 billion delivered in the December quarter. Underlying that revenue guidance, continued growth in cloud is expected to be offset by a 10%-13% sequential decline in the company’s More Personal Computing segment.

Alphabet reported earnings of $1.64 per share, beating estimates by $0.05 while revenues rose 13.5% YoY to $86.31 billion versus the $85.28 billion consensus. Cloud was the standout in terms of growth as Google Cloud saw a 26% increase YoY to $9.2 billion, putting the segment on par with YouTube Ads which saw 16.5% growth to hit that same number. The company noted that it continues to invest responsibly in its data centers while reengineering the cost base, although it went on to say that it is winding down some non-priority projects. CFO Ruth Porat commented, "We ended 2023 with very strong fourth quarter financial results, with Q4 consolidated revenues of $86 billion, up 13% year over year. We remain committed to our work to durably re-engineer our cost base as we invest to support our growth opportunities."

Shares of AMD are trading off in pre-market trading after the company’s largely in-line December quarter earnings report contained downside revenue guidance for the current quarter. For the current quarter, AMD sees revenue of ~$5.4 billion, plus or minus $300 million, compared to the consensus forecast of $5.75 billion. Inside that outlook, management sees a sequential decline in revenue for its client, embedded, and gaming segments with Data Center revenue expected to be flat sequentially.

Starbucks ( SBUX ) missed consensus forecasts for its December revenue and EPS but affirmed its 2024 global store growth of 7% and EPS growth of +15%-20%, which implies $4.07-$4.25 vs the $4.10 consensus forecast. The company revised its 2024 revenue guidance lower to +7%-10% from +10%-12% and also reduced its outlook for global store comps to 4%-6% from 5%-7%. Store comps in the December quarter rose 5% globally, with North American up 5% and International +7%.

PayPal Holdings ( PYPL ) announced it will reduce its workforce by about 9% as it looks to “right-size” the company. Earlier this week, Block ( SQ ) , which offers the Cash App and Square payments services, began cutting jobs as part of the firm’s goal to cap its workforce at 12,000 employees.

Walmart Inc. ( WMT ) announced a 3-for-1 stock split, saying a lower price will help more of its employees buy shares. This is the company’s 11th stock split since 1972 and the new shares will be awarded to holders of record as of February 22.

Readers who want to dig deeper into the upcoming IPO calendar should visit Nasdaq’s Latest & Upcoming IPOs page .

After Today’s Market Close

8x8 (EGHT), Celestica (CLS), Flex (FLEX), Kulicke & Soffa (KLIC) Meritage (MTH), Qorvo (QRVO), Qualcomm (QCOM), Tetra Tek (TTEK), and WolfSpeed (WOLF) are expected to report quarterly results after equities stop trading today. Those looking for more on upcoming quarterly earnings reports should head on over to Nasdaq’s Earnings Calendar .

On the Horizon

Thursday, February 1

  • Japan: Jibun Bank Manufacturing PMI (Final) - January
  • China: Caixin Manufacturing PMI – January
  • Eurozone: HCOB Manufacturing PMI (Final), Flash Inflation Rate - January
  • UK: S&P Global Manufacturing PMI (Final) – January
  • US: Weekly Initial & Continuing Jobless Claims
  • US: Productivity & Unit Labor Cost – 4Q 2023
  • US: S&P Global Final Manufacturing PMI – January
  • USL ISM Manufacturing Index – January
  • US: Construction Spending – December
  • US: Weekly EIA Natural Gas Inventories

Friday, February 2

  • Eurozone: ECB Survey of Professional Forecasters
  • US: Employment Report – January
  • US: Factory Orders – December
  • US: The University of Michigan Consumer Sentiment Index (Final) – January

Thought for the Day

“ If you are selling because of a missed earnings report or the trend of the market or something, you've stopped looking at the rate of return the company can achieve over time. ” ~ Chuck Akre


  • Qorvo (QRVO), Qualcomm (QCOM), Advanced Micro Devices (AMD) , Nvidia (NVDA) are constituents of the Tematica BITA Digital Infrastructure & Connectivity Index
  • Microsoft (MSFT), Walmart (WMT) are constituents of the Tematica Research Thematic Dividend All-Stars Index

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Other Topics

Chris Versace

Chris Versace

Christopher (Chris) Versace is the Chief Investment Officer and thematic strategist at Tematica Research. The proprietary thematic investing framework that he’s developed over the last decade leverages changing economic, demographic, psychographic and technology landscapes to identify pronounced, multi-year structural changes. This framework sits at the heart of Tematica’s investment themes and indices and builds on his more than 25 years analyzing industries, companies and their business models as well as financial statements. Versace is the co-author of “Cocktail Investing: Distilling Everyday Noise into Clear Investing Signals” and hosts the Thematic Signals podcast. He is also an Assistant Professor at NJCU School of Business, where he developed the NJCU New Jersey 50 Index.

Mark Abssy

Mark Abssy is Head of Indexing at Tematica Research focused on index and Exchange Traded Product development. He has product development and management experience with Indexes, ETFs, ETNs, Mutual Funds and listed derivatives. In his 25 year career he has held product development and management positions at NYSE|ICE, ISE ETF Ventures, Morgan Stanley, Fidelity Investments and Loomis Sayles. He received a BSBA from Northeastern University with a focus in Finance and International Business.

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