Presentation of Qualitative Data

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  • Hector Guerrero 2  

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In Chaps. 2 and 3 we concentrated on approaches for collecting, presenting, and analyzing quantitative data. Here, and in Chap. 5 , we turn our attention to qualitative data. Quantitative data is simple to identify; for example, sales revenue in dollars, number of new customers purchasing a product, and units of a SKU (Stock Keeping Unit) sold in a quarter. Similarly, qualitative data is easily identifiable. It can be in the form of such variables as date of birth, country of origin, and revenue status among a sales force (1st, 2nd, etc.).

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Guerrero, H. (2010). Presentation of Qualitative Data. In: Excel Data Analysis. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10835-8_4

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CHAPTER 4 Presentation, Analysis, and Interpretation of Data

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