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Chapter 5: Psychological Measurement

Reliability and Validity of Measurement

Learning Objectives

  • Define reliability, including the different types and how they are assessed.
  • Define validity, including the different types and how they are assessed.
  • Describe the kinds of evidence that would be relevant to assessing the reliability and validity of a particular measure.

Again, measurement involves assigning scores to individuals so that they represent some characteristic of the individuals. But how do researchers know that the scores actually represent the characteristic, especially when it is a construct like intelligence, self-esteem, depression, or working memory capacity? The answer is that they conduct research using the measure to confirm that the scores make sense based on their understanding of the construct being measured. This is an extremely important point. Psychologists do not simply  assume  that their measures work. Instead, they collect data to demonstrate  that they work. If their research does not demonstrate that a measure works, they stop using it.

As an informal example, imagine that you have been dieting for a month. Your clothes seem to be fitting more loosely, and several friends have asked if you have lost weight. If at this point your bathroom scale indicated that you had lost 10 pounds, this would make sense and you would continue to use the scale. But if it indicated that you had gained 10 pounds, you would rightly conclude that it was broken and either fix it or get rid of it. In evaluating a measurement method, psychologists consider two general dimensions: reliability and validity.

Reliability

Reliability  refers to the consistency of a measure. Psychologists consider three types of consistency: over time (test-retest reliability), across items (internal consistency), and across different researchers (inter-rater reliability).

Test-Retest Reliability

When researchers measure a construct that they assume to be consistent across time, then the scores they obtain should also be consistent across time.  Test-retest reliability  is the extent to which this is actually the case. For example, intelligence is generally thought to be consistent across time. A person who is highly intelligent today will be highly intelligent next week. This means that any good measure of intelligence should produce roughly the same scores for this individual next week as it does today. Clearly, a measure that produces highly inconsistent scores over time cannot be a very good measure of a construct that is supposed to be consistent.

Assessing test-retest reliability requires using the measure on a group of people at one time, using it again on the  same  group of people at a later time, and then looking at  test-retest correlation  between the two sets of scores. This is typically done by graphing the data in a scatterplot and computing Pearson’s  r . Figure 5.2 shows the correlation between two sets of scores of several university students on the Rosenberg Self-Esteem Scale, administered two times, a week apart. Pearson’s r for these data is +.95. In general, a test-retest correlation of +.80 or greater is considered to indicate good reliability.

Score at time 1 is on the x-axis and score at time 2 is on the y-axis, showing fairly consistent scores

Again, high test-retest correlations make sense when the construct being measured is assumed to be consistent over time, which is the case for intelligence, self-esteem, and the Big Five personality dimensions. But other constructs are not assumed to be stable over time. The very nature of mood, for example, is that it changes. So a measure of mood that produced a low test-retest correlation over a period of a month would not be a cause for concern.

Internal Consistency

A second kind of reliability is  internal consistency , which is the consistency of people’s responses across the items on a multiple-item measure. In general, all the items on such measures are supposed to reflect the same underlying construct, so people’s scores on those items should be correlated with each other. On the Rosenberg Self-Esteem Scale, people who agree that they are a person of worth should tend to agree that that they have a number of good qualities. If people’s responses to the different items are not correlated with each other, then it would no longer make sense to claim that they are all measuring the same underlying construct. This is as true for behavioural and physiological measures as for self-report measures. For example, people might make a series of bets in a simulated game of roulette as a measure of their level of risk seeking. This measure would be internally consistent to the extent that individual participants’ bets were consistently high or low across trials.

Like test-retest reliability, internal consistency can only be assessed by collecting and analyzing data. One approach is to look at a  split-half correlation . This involves splitting the items into two sets, such as the first and second halves of the items or the even- and odd-numbered items. Then a score is computed for each set of items, and the relationship between the two sets of scores is examined. For example, Figure 5.3 shows the split-half correlation between several university students’ scores on the even-numbered items and their scores on the odd-numbered items of the Rosenberg Self-Esteem Scale. Pearson’s  r  for these data is +.88. A split-half correlation of +.80 or greater is generally considered good internal consistency.

Score on even-numbered items is on the x-axis and score on odd-numbered items is on the y-axis, showing fairly consistent scores

Perhaps the most common measure of internal consistency used by researchers in psychology is a statistic called  Cronbach’s α  (the Greek letter alpha). Conceptually, α is the mean of all possible split-half correlations for a set of items. For example, there are 252 ways to split a set of 10 items into two sets of five. Cronbach’s α would be the mean of the 252 split-half correlations. Note that this is not how α is actually computed, but it is a correct way of interpreting the meaning of this statistic. Again, a value of +.80 or greater is generally taken to indicate good internal consistency.

Interrater Reliability

Many behavioural measures involve significant judgment on the part of an observer or a rater.  Inter-rater reliability  is the extent to which different observers are consistent in their judgments. For example, if you were interested in measuring university students’ social skills, you could make video recordings of them as they interacted with another student whom they are meeting for the first time. Then you could have two or more observers watch the videos and rate each student’s level of social skills. To the extent that each participant does in fact have some level of social skills that can be detected by an attentive observer, different observers’ ratings should be highly correlated with each other. Inter-rater reliability would also have been measured in Bandura’s Bobo doll study. In this case, the observers’ ratings of how many acts of aggression a particular child committed while playing with the Bobo doll should have been highly positively correlated. Interrater reliability is often assessed using Cronbach’s α when the judgments are quantitative or an analogous statistic called Cohen’s κ (the Greek letter kappa) when they are categorical.

Validity  is the extent to which the scores from a measure represent the variable they are intended to. But how do researchers make this judgment? We have already considered one factor that they take into account—reliability. When a measure has good test-retest reliability and internal consistency, researchers should be more confident that the scores represent what they are supposed to. There has to be more to it, however, because a measure can be extremely reliable but have no validity whatsoever. As an absurd example, imagine someone who believes that people’s index finger length reflects their self-esteem and therefore tries to measure self-esteem by holding a ruler up to people’s index fingers. Although this measure would have extremely good test-retest reliability, it would have absolutely no validity. The fact that one person’s index finger is a centimetre longer than another’s would indicate nothing about which one had higher self-esteem.

Discussions of validity usually divide it into several distinct “types.” But a good way to interpret these types is that they are other kinds of evidence—in addition to reliability—that should be taken into account when judging the validity of a measure. Here we consider three basic kinds: face validity, content validity, and criterion validity.

Face Validity

Face validity  is the extent to which a measurement method appears “on its face” to measure the construct of interest. Most people would expect a self-esteem questionnaire to include items about whether they see themselves as a person of worth and whether they think they have good qualities. So a questionnaire that included these kinds of items would have good face validity. The finger-length method of measuring self-esteem, on the other hand, seems to have nothing to do with self-esteem and therefore has poor face validity. Although face validity can be assessed quantitatively—for example, by having a large sample of people rate a measure in terms of whether it appears to measure what it is intended to—it is usually assessed informally.

Face validity is at best a very weak kind of evidence that a measurement method is measuring what it is supposed to. One reason is that it is based on people’s intuitions about human behaviour, which are frequently wrong. It is also the case that many established measures in psychology work quite well despite lacking face validity. The Minnesota Multiphasic Personality Inventory-2 (MMPI-2) measures many personality characteristics and disorders by having people decide whether each of over 567 different statements applies to them—where many of the statements do not have any obvious relationship to the construct that they measure. For example, the items “I enjoy detective or mystery stories” and “The sight of blood doesn’t frighten me or make me sick” both measure the suppression of aggression. In this case, it is not the participants’ literal answers to these questions that are of interest, but rather whether the pattern of the participants’ responses to a series of questions matches those of individuals who tend to suppress their aggression.

Content Validity

Content validity  is the extent to which a measure “covers” the construct of interest. For example, if a researcher conceptually defines test anxiety as involving both sympathetic nervous system activation (leading to nervous feelings) and negative thoughts, then his measure of test anxiety should include items about both nervous feelings and negative thoughts. Or consider that attitudes are usually defined as involving thoughts, feelings, and actions toward something. By this conceptual definition, a person has a positive attitude toward exercise to the extent that he or she thinks positive thoughts about exercising, feels good about exercising, and actually exercises. So to have good content validity, a measure of people’s attitudes toward exercise would have to reflect all three of these aspects. Like face validity, content validity is not usually assessed quantitatively. Instead, it is assessed by carefully checking the measurement method against the conceptual definition of the construct.

Criterion Validity

Criterion validity  is the extent to which people’s scores on a measure are correlated with other variables (known as  criteria ) that one would expect them to be correlated with. For example, people’s scores on a new measure of test anxiety should be negatively correlated with their performance on an important school exam. If it were found that people’s scores were in fact negatively correlated with their exam performance, then this would be a piece of evidence that these scores really represent people’s test anxiety. But if it were found that people scored equally well on the exam regardless of their test anxiety scores, then this would cast doubt on the validity of the measure.

A criterion can be any variable that one has reason to think should be correlated with the construct being measured, and there will usually be many of them. For example, one would expect test anxiety scores to be negatively correlated with exam performance and course grades and positively correlated with general anxiety and with blood pressure during an exam. Or imagine that a researcher develops a new measure of physical risk taking. People’s scores on this measure should be correlated with their participation in “extreme” activities such as snowboarding and rock climbing, the number of speeding tickets they have received, and even the number of broken bones they have had over the years. When the criterion is measured at the same time as the construct, criterion validity is referred to as concurrent validity ; however, when the criterion is measured at some point in the future (after the construct has been measured), it is referred to as predictive validity (because scores on the measure have “predicted” a future outcome).

Criteria can also include other measures of the same construct. For example, one would expect new measures of test anxiety or physical risk taking to be positively correlated with existing measures of the same constructs. This is known as convergent validity .

Assessing convergent validity requires collecting data using the measure. Researchers John Cacioppo and Richard Petty did this when they created their self-report Need for Cognition Scale to measure how much people value and engage in thinking (Cacioppo & Petty, 1982) [1] . In a series of studies, they showed that people’s scores were positively correlated with their scores on a standardized academic achievement test, and that their scores were negatively correlated with their scores on a measure of dogmatism (which represents a tendency toward obedience). In the years since it was created, the Need for Cognition Scale has been used in literally hundreds of studies and has been shown to be correlated with a wide variety of other variables, including the effectiveness of an advertisement, interest in politics, and juror decisions (Petty, Briñol, Loersch, & McCaslin, 2009) [2] .

Discriminant Validity

Discriminant validity , on the other hand, is the extent to which scores on a measure are not correlated with measures of variables that are conceptually distinct. For example, self-esteem is a general attitude toward the self that is fairly stable over time. It is not the same as mood, which is how good or bad one happens to be feeling right now. So people’s scores on a new measure of self-esteem should not be very highly correlated with their moods. If the new measure of self-esteem were highly correlated with a measure of mood, it could be argued that the new measure is not really measuring self-esteem; it is measuring mood instead.

When they created the Need for Cognition Scale, Cacioppo and Petty also provided evidence of discriminant validity by showing that people’s scores were not correlated with certain other variables. For example, they found only a weak correlation between people’s need for cognition and a measure of their cognitive style—the extent to which they tend to think analytically by breaking ideas into smaller parts or holistically in terms of “the big picture.” They also found no correlation between people’s need for cognition and measures of their test anxiety and their tendency to respond in socially desirable ways. All these low correlations provide evidence that the measure is reflecting a conceptually distinct construct.

Key Takeaways

  • Psychological researchers do not simply assume that their measures work. Instead, they conduct research to show that they work. If they cannot show that they work, they stop using them.
  • There are two distinct criteria by which researchers evaluate their measures: reliability and validity. Reliability is consistency across time (test-retest reliability), across items (internal consistency), and across researchers (interrater reliability). Validity is the extent to which the scores actually represent the variable they are intended to.
  • Validity is a judgment based on various types of evidence. The relevant evidence includes the measure’s reliability, whether it covers the construct of interest, and whether the scores it produces are correlated with other variables they are expected to be correlated with and not correlated with variables that are conceptually distinct.
  • The reliability and validity of a measure is not established by any single study but by the pattern of results across multiple studies. The assessment of reliability and validity is an ongoing process.
  • Practice: Ask several friends to complete the Rosenberg Self-Esteem Scale. Then assess its internal consistency by making a scatterplot to show the split-half correlation (even- vs. odd-numbered items). Compute Pearson’s  r too if you know how.
  • Discussion: Think back to the last college exam you took and think of the exam as a psychological measure. What construct do you think it was intended to measure? Comment on its face and content validity. What data could you collect to assess its reliability and criterion validity?
  • Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42 , 116–131. ↵
  • Petty, R. E, Briñol, P., Loersch, C., & McCaslin, M. J. (2009). The need for cognition. In M. R. Leary & R. H. Hoyle (Eds.), Handbook of individual differences in social behaviour (pp. 318–329). New York, NY: Guilford Press. ↵

The consistency of a measure.

The consistency of a measure over time.

The consistency of a measure on the same group of people at different times.

Consistency of people’s responses across the items on a multiple-item measure.

Method of assessing internal consistency through splitting the items into two sets and examining the relationship between them.

A statistic in which α is the mean of all possible split-half correlations for a set of items.

The extent to which different observers are consistent in their judgments.

The extent to which the scores from a measure represent the variable they are intended to.

The extent to which a measurement method appears to measure the construct of interest.

The extent to which a measure “covers” the construct of interest.

The extent to which people’s scores on a measure are correlated with other variables that one would expect them to be correlated with.

In reference to criterion validity, variables that one would expect to be correlated with the measure.

When the criterion is measured at the same time as the construct.

when the criterion is measured at some point in the future (after the construct has been measured).

When new measures positively correlate with existing measures of the same constructs.

The extent to which scores on a measure are not correlated with measures of variables that are conceptually distinct.

Research Methods in Psychology - 2nd Canadian Edition Copyright © 2015 by Paul C. Price, Rajiv Jhangiani, & I-Chant A. Chiang is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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5.2 Reliability and Validity of Measurement

Learning objectives.

  • Define reliability, including the different types and how they are assessed.
  • Define validity, including the different types and how they are assessed.
  • Describe the kinds of evidence that would be relevant to assessing the reliability and validity of a particular measure.

Again, measurement involves assigning scores to individuals so that they represent some characteristic of the individuals. But how do researchers know that the scores actually represent the characteristic, especially when it is a construct like intelligence, self-esteem, depression, or working memory capacity? The answer is that they conduct research using the measure to confirm that the scores make sense based on their understanding of the construct being measured. This is an extremely important point. Psychologists do not simply assume that their measures work. Instead, they collect data to demonstrate that they work. If their research does not demonstrate that a measure works, they stop using it.

As an informal example, imagine that you have been dieting for a month. Your clothes seem to be fitting more loosely, and several friends have asked if you have lost weight. If at this point your bathroom scale indicated that you had lost 10 pounds, this would make sense and you would continue to use the scale. But if it indicated that you had gained 10 pounds, you would rightly conclude that it was broken and either fix it or get rid of it. In evaluating a measurement method, psychologists consider two general dimensions: reliability and validity.

Reliability

Reliability refers to the consistency of a measure. Psychologists consider three types of consistency: over time (test-retest reliability), across items (internal consistency), and across different researchers (interrater reliability).

Test-Retest Reliability

When researchers measure a construct that they assume to be consistent across time, then the scores they obtain should also be consistent across time. Test-retest reliability is the extent to which this is actually the case. For example, intelligence is generally thought to be consistent across time. A person who is highly intelligent today will be highly intelligent next week. This means that any good measure of intelligence should produce roughly the same scores for this individual next week as it does today. Clearly, a measure that produces highly inconsistent scores over time cannot be a very good measure of a construct that is supposed to be consistent.

Assessing test-retest reliability requires using the measure on a group of people at one time, using it again on the same group of people at a later time, and then looking at test-retest correlation between the two sets of scores. This is typically done by graphing the data in a scatterplot and computing Pearson’s r . Figure 5.3 “Test-Retest Correlation Between Two Sets of Scores of Several College Students on the Rosenberg Self-Esteem Scale, Given Two Times a Week Apart” shows the correlation between two sets of scores of several college students on the Rosenberg Self-Esteem Scale, given two times a week apart. Pearson’s r for these data is +.95. In general, a test-retest correlation of +.80 or greater is considered to indicate good reliability.

Figure 5.3 Test-Retest Correlation Between Two Sets of Scores of Several College Students on the Rosenberg Self-Esteem Scale, Given Two Times a Week Apart

Test-Retest Correlation Between Two Sets of Scores of Several College Students on the Rosenberg Self-Esteem Scale, Given Two Times a Week Apart

Again, high test-retest correlations make sense when the construct being measured is assumed to be consistent over time, which is the case for intelligence, self-esteem, and the Big Five personality dimensions. But other constructs are not assumed to be stable over time. The very nature of mood, for example, is that it changes. So a measure of mood that produced a low test-retest correlation over a period of a month would not be a cause for concern.

Internal Consistency

A second kind of reliability is internal consistency , which is the consistency of people’s responses across the items on a multiple-item measure. In general, all the items on such measures are supposed to reflect the same underlying construct, so people’s scores on those items should be correlated with each other. On the Rosenberg Self-Esteem Scale, people who agree that they are a person of worth should tend to agree that that they have a number of good qualities. If people’s responses to the different items are not correlated with each other, then it would no longer make sense to claim that they are all measuring the same underlying construct. This is as true for behavioral and physiological measures as for self-report measures. For example, people might make a series of bets in a simulated game of roulette as a measure of their level of risk seeking. This measure would be internally consistent to the extent that individual participants’ bets were consistently high or low across trials.

Like test-retest reliability, internal consistency can only be assessed by collecting and analyzing data. One approach is to look at a split-half correlation . This involves splitting the items into two sets, such as the first and second halves of the items or the even- and odd-numbered items. Then a score is computed for each set of items, and the relationship between the two sets of scores is examined. For example, Figure 5.4 “Split-Half Correlation Between Several College Students’ Scores on the Even-Numbered Items and Their Scores on the Odd-Numbered Items of the Rosenberg Self-Esteem Scale” shows the split-half correlation between several college students’ scores on the even-numbered items and their scores on the odd-numbered items of the Rosenberg Self-Esteem Scale. Pearson’s r for these data is +.88. A split-half correlation of +.80 or greater is generally considered good internal consistency.

Figure 5.4 Split-Half Correlation Between Several College Students’ Scores on the Even-Numbered Items and Their Scores on the Odd-Numbered Items of the Rosenberg Self-Esteem Scale

Split-Half Correlation Between Several College Students' Scores on the Even-Numbered Items and Their Scores on the Odd-Numbered Items of the Rosenberg Self-Esteem Scale

Perhaps the most common measure of internal consistency used by researchers in psychology is a statistic called Cronbach’s α (the Greek letter alpha). Conceptually, α is the mean of all possible split-half correlations for a set of items. For example, there are 252 ways to split a set of 10 items into two sets of five. Cronbach’s α would be the mean of the 252 split-half correlations. Note that this is not how α is actually computed, but it is a correct way of interpreting the meaning of this statistic. Again, a value of +.80 or greater is generally taken to indicate good internal consistency.

Interrater Reliability

Many behavioral measures involve significant judgment on the part of an observer or a rater. Interrater reliability is the extent to which different observers are consistent in their judgments. For example, if you were interested in measuring college students’ social skills, you could make video recordings of them as they interacted with another student whom they are meeting for the first time. Then you could have two or more observers watch the videos and rate each student’s level of social skills. To the extent that each participant does in fact have some level of social skills that can be detected by an attentive observer, different observers’ ratings should be highly correlated with each other. If they were not, then those ratings could not be an accurate representation of participants’ social skills. Interrater reliability is often assessed using Cronbach’s α when the judgments are quantitative or an analogous statistic called Cohen’s κ (the Greek letter kappa) when they are categorical.

Validity is the extent to which the scores from a measure represent the variable they are intended to. But how do researchers make this judgment? We have already considered one factor that they take into account—reliability. When a measure has good test-retest reliability and internal consistency, researchers should be more confident that the scores represent what they are supposed to. There has to be more to it, however, because a measure can be extremely reliable but have no validity whatsoever. As an absurd example, imagine someone who believes that people’s index finger length reflects their self-esteem and therefore tries to measure self-esteem by holding a ruler up to people’s index fingers. Although this measure would have extremely good test-retest reliability, it would have absolutely no validity. The fact that one person’s index finger is a centimeter longer than another’s would indicate nothing about which one had higher self-esteem.

Textbook presentations of validity usually divide it into several distinct “types.” But a good way to interpret these types is that they are other kinds of evidence—in addition to reliability—that should be taken into account when judging the validity of a measure. Here we consider four basic kinds: face validity, content validity, criterion validity, and discriminant validity.

Face Validity

Face validity is the extent to which a measurement method appears “on its face” to measure the construct of interest. Most people would expect a self-esteem questionnaire to include items about whether they see themselves as a person of worth and whether they think they have good qualities. So a questionnaire that included these kinds of items would have good face validity. The finger-length method of measuring self-esteem, on the other hand, seems to have nothing to do with self-esteem and therefore has poor face validity. Although face validity can be assessed quantitatively—for example, by having a large sample of people rate a measure in terms of whether it appears to measure what it is intended to—it is usually assessed informally.

Face validity is at best a very weak kind of evidence that a measurement method is measuring what it is supposed to. One reason is that it is based on people’s intuitions about human behavior, which are frequently wrong. It is also the case that many established measures in psychology work quite well despite lacking face validity. The Minnesota Multiphasic Personality Inventory (MMPI) measures many personality characteristics and disorders by having people decide whether each of over 567 different statements applies to them—where many of the statements do not have any obvious relationship to the construct that they measure. Another example is the Implicit Association Test, which measures prejudice in a way that is nonintuitive to most people (see Note 5.31 “How Prejudiced Are You?” ).

How Prejudiced Are You?

The Implicit Association Test (IAT) is used to measure people’s attitudes toward various social groups. The IAT is a behavioral measure designed to reveal negative attitudes that people might not admit to on a self-report measure. It focuses on how quickly people are able to categorize words and images representing two contrasting groups (e.g., gay and straight) along with other positive and negative stimuli (e.g., the words “wonderful” or “nasty”). The IAT has been used in dozens of published research studies, and there is strong evidence for both its reliability and its validity (Nosek, Greenwald, & Banaji, 2006). You can learn more about the IAT—and take several of them for yourself—at the following website: https://implicit.harvard.edu/implicit .

Content Validity

Content validity is the extent to which a measure “covers” the construct of interest. For example, if a researcher conceptually defines test anxiety as involving both sympathetic nervous system activation (leading to nervous feelings) and negative thoughts, then his measure of test anxiety should include items about both nervous feelings and negative thoughts. Or consider that attitudes are usually defined as involving thoughts, feelings, and actions toward something. By this conceptual definition, a person has a positive attitude toward exercise to the extent that he or she thinks positive thoughts about exercising, feels good about exercising, and actually exercises. So to have good content validity, a measure of people’s attitudes toward exercise would have to reflect all three of these aspects. Like face validity, content validity is not usually assessed quantitatively. Instead, it is assessed by carefully checking the measurement method against the conceptual definition of the construct.

Criterion Validity

Criterion validity is the extent to which people’s scores on a measure are correlated with other variables (known as criteria ) that one would expect them to be correlated with. For example, people’s scores on a new measure of test anxiety should be negatively correlated with their performance on an important school exam. If it were found that people’s scores were in fact negatively correlated with their exam performance, then this would be a piece of evidence that these scores really represent people’s test anxiety. But if it were found that people scored equally well on the exam regardless of their test anxiety scores, then this would cast doubt on the validity of the measure.

A criterion can be any variable that one has reason to think should be correlated with the construct being measured, and there will usually be many of them. For example, one would expect test anxiety scores to be negatively correlated with exam performance and course grades and positively correlated with general anxiety and with blood pressure during an exam. Or imagine that a researcher develops a new measure of physical risk taking. People’s scores on this measure should be correlated with their participation in “extreme” activities such as snowboarding and rock climbing, the number of speeding tickets they have received, and even the number of broken bones they have had over the years. Criteria can also include other measures of the same construct. For example, one would expect new measures of test anxiety or physical risk taking to be positively correlated with existing measures of the same constructs. So the use of converging operations is one way to examine criterion validity.

Assessing criterion validity requires collecting data using the measure. Researchers John Cacioppo and Richard Petty did this when they created their self-report Need for Cognition Scale to measure how much people value and engage in thinking (Cacioppo & Petty, 1982). In a series of studies, they showed that college faculty scored higher than assembly-line workers, that people’s scores were positively correlated with their scores on a standardized academic achievement test, and that their scores were negatively correlated with their scores on a measure of dogmatism (which represents a tendency toward obedience). In the years since it was created, the Need for Cognition Scale has been used in literally hundreds of studies and has been shown to be correlated with a wide variety of other variables, including the effectiveness of an advertisement, interest in politics, and juror decisions (Petty, Briñol, Loersch, & McCaslin, 2009).

Discriminant Validity

Discriminant validity is the extent to which scores on a measure are not correlated with measures of variables that are conceptually distinct. For example, self-esteem is a general attitude toward the self that is fairly stable over time. It is not the same as mood, which is how good or bad one happens to be feeling right now. So people’s scores on a new measure of self-esteem should not be very highly correlated with their moods. If the new measure of self-esteem were highly correlated with a measure of mood, it could be argued that the new measure is not really measuring self-esteem; it is measuring mood instead.

When they created the Need for Cognition Scale, Cacioppo and Petty also provided evidence of discriminant validity by showing that people’s scores were not correlated with certain other variables. For example, they found only a weak correlation between people’s need for cognition and a measure of their cognitive style—the extent to which they tend to think analytically by breaking ideas into smaller parts or holistically in terms of “the big picture.” They also found no correlation between people’s need for cognition and measures of their test anxiety and their tendency to respond in socially desirable ways. All these low correlations provide evidence that the measure is reflecting a conceptually distinct construct.

Key Takeaways

  • Psychological researchers do not simply assume that their measures work. Instead, they conduct research to show that they work. If they cannot show that they work, they stop using them.
  • There are two distinct criteria by which researchers evaluate their measures: reliability and validity. Reliability is consistency across time (test-retest reliability), across items (internal consistency), and across researchers (interrater reliability). Validity is the extent to which the scores actually represent the variable they are intended to.
  • Validity is a judgment based on various types of evidence. The relevant evidence includes the measure’s reliability, whether it covers the construct of interest, and whether the scores it produces are correlated with other variables they are expected to be correlated with and not correlated with variables that are conceptually distinct.
  • The reliability and validity of a measure is not established by any single study but by the pattern of results across multiple studies. The assessment of reliability and validity is an ongoing process.
  • Practice: Ask several friends to complete the Rosenberg Self-Esteem Scale. Then assess its internal consistency by making a scatterplot to show the split-half correlation (even- vs. odd-numbered items). Compute Pearson’s r too if you know how.
  • Discussion: Think back to the last college exam you took and think of the exam as a psychological measure. What construct do you think it was intended to measure? Comment on its face and content validity. What data could you collect to assess its reliability, criterion validity, and discriminant validity?
  • Practice: Take an Implicit Association Test and then list as many ways to assess its criterion validity as you can think of.

Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42 , 116–131.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2006). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Social psychology and the unconscious: The automaticity of higher mental processes (pp. 265–292). London, England: Psychology Press.

Petty, R. E, Briñol, P., Loersch, C., & McCaslin, M. J. (2009). The need for cognition. In M. R. Leary & R. H. Hoyle (Eds.), Handbook of individual differences in social behavior (pp. 318–329). New York, NY: Guilford Press.

Research Methods in Psychology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Reliability vs. Validity in Research | Difference, Types and Examples

Published on July 3, 2019 by Fiona Middleton . Revised on June 22, 2023.

Reliability and validity are concepts used to evaluate the quality of research. They indicate how well a method , technique. or test measures something. Reliability is about the consistency of a measure, and validity is about the accuracy of a measure.opt

It’s important to consider reliability and validity when you are creating your research design , planning your methods, and writing up your results, especially in quantitative research . Failing to do so can lead to several types of research bias and seriously affect your work.

Reliability vs validity
Reliability Validity
What does it tell you? The extent to which the results can be reproduced when the research is repeated under the same conditions. The extent to which the results really measure what they are supposed to measure.
How is it assessed? By checking the consistency of results across time, across different observers, and across parts of the test itself. By checking how well the results correspond to established theories and other measures of the same concept.
How do they relate? A reliable measurement is not always valid: the results might be , but they’re not necessarily correct. A valid measurement is generally reliable: if a test produces accurate results, they should be reproducible.

Table of contents

Understanding reliability vs validity, how are reliability and validity assessed, how to ensure validity and reliability in your research, where to write about reliability and validity in a thesis, other interesting articles.

Reliability and validity are closely related, but they mean different things. A measurement can be reliable without being valid. However, if a measurement is valid, it is usually also reliable.

What is reliability?

Reliability refers to how consistently a method measures something. If the same result can be consistently achieved by using the same methods under the same circumstances, the measurement is considered reliable.

What is validity?

Validity refers to how accurately a method measures what it is intended to measure. If research has high validity, that means it produces results that correspond to real properties, characteristics, and variations in the physical or social world.

High reliability is one indicator that a measurement is valid. If a method is not reliable, it probably isn’t valid.

If the thermometer shows different temperatures each time, even though you have carefully controlled conditions to ensure the sample’s temperature stays the same, the thermometer is probably malfunctioning, and therefore its measurements are not valid.

However, reliability on its own is not enough to ensure validity. Even if a test is reliable, it may not accurately reflect the real situation.

Validity is harder to assess than reliability, but it is even more important. To obtain useful results, the methods you use to collect data must be valid: the research must be measuring what it claims to measure. This ensures that your discussion of the data and the conclusions you draw are also valid.

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Reliability can be estimated by comparing different versions of the same measurement. Validity is harder to assess, but it can be estimated by comparing the results to other relevant data or theory. Methods of estimating reliability and validity are usually split up into different types.

Types of reliability

Different types of reliability can be estimated through various statistical methods.

Type of reliability What does it assess? Example
The consistency of a measure : do you get the same results when you repeat the measurement? A group of participants complete a designed to measure personality traits. If they repeat the questionnaire days, weeks or months apart and give the same answers, this indicates high test-retest reliability.
The consistency of a measure : do you get the same results when different people conduct the same measurement? Based on an assessment criteria checklist, five examiners submit substantially different results for the same student project. This indicates that the assessment checklist has low inter-rater reliability (for example, because the criteria are too subjective).
The consistency of : do you get the same results from different parts of a test that are designed to measure the same thing? You design a questionnaire to measure self-esteem. If you randomly split the results into two halves, there should be a between the two sets of results. If the two results are very different, this indicates low internal consistency.

Types of validity

The validity of a measurement can be estimated based on three main types of evidence. Each type can be evaluated through expert judgement or statistical methods.

Type of validity What does it assess? Example
The adherence of a measure to  of the concept being measured. A self-esteem questionnaire could be assessed by measuring other traits known or assumed to be related to the concept of self-esteem (such as social skills and ). Strong correlation between the scores for self-esteem and associated traits would indicate high construct validity.
The extent to which the measurement  of the concept being measured. A test that aims to measure a class of students’ level of Spanish contains reading, writing and speaking components, but no listening component.  Experts agree that listening comprehension is an essential aspect of language ability, so the test lacks content validity for measuring the overall level of ability in Spanish.
The extent to which the result of a measure corresponds to of the same concept. A is conducted to measure the political opinions of voters in a region. If the results accurately predict the later outcome of an election in that region, this indicates that the survey has high criterion validity.

To assess the validity of a cause-and-effect relationship, you also need to consider internal validity (the design of the experiment ) and external validity (the generalizability of the results).

The reliability and validity of your results depends on creating a strong research design , choosing appropriate methods and samples, and conducting the research carefully and consistently.

Ensuring validity

If you use scores or ratings to measure variations in something (such as psychological traits, levels of ability or physical properties), it’s important that your results reflect the real variations as accurately as possible. Validity should be considered in the very earliest stages of your research, when you decide how you will collect your data.

  • Choose appropriate methods of measurement

Ensure that your method and measurement technique are high quality and targeted to measure exactly what you want to know. They should be thoroughly researched and based on existing knowledge.

For example, to collect data on a personality trait, you could use a standardized questionnaire that is considered reliable and valid. If you develop your own questionnaire, it should be based on established theory or findings of previous studies, and the questions should be carefully and precisely worded.

  • Use appropriate sampling methods to select your subjects

To produce valid and generalizable results, clearly define the population you are researching (e.g., people from a specific age range, geographical location, or profession).  Ensure that you have enough participants and that they are representative of the population. Failing to do so can lead to sampling bias and selection bias .

Ensuring reliability

Reliability should be considered throughout the data collection process. When you use a tool or technique to collect data, it’s important that the results are precise, stable, and reproducible .

  • Apply your methods consistently

Plan your method carefully to make sure you carry out the same steps in the same way for each measurement. This is especially important if multiple researchers are involved.

For example, if you are conducting interviews or observations , clearly define how specific behaviors or responses will be counted, and make sure questions are phrased the same way each time. Failing to do so can lead to errors such as omitted variable bias or information bias .

  • Standardize the conditions of your research

When you collect your data, keep the circumstances as consistent as possible to reduce the influence of external factors that might create variation in the results.

For example, in an experimental setup, make sure all participants are given the same information and tested under the same conditions, preferably in a properly randomized setting. Failing to do so can lead to a placebo effect , Hawthorne effect , or other demand characteristics . If participants can guess the aims or objectives of a study, they may attempt to act in more socially desirable ways.

It’s appropriate to discuss reliability and validity in various sections of your thesis or dissertation or research paper . Showing that you have taken them into account in planning your research and interpreting the results makes your work more credible and trustworthy.

Reliability and validity in a thesis
Section Discuss
What have other researchers done to devise and improve methods that are reliable and valid?
How did you plan your research to ensure reliability and validity of the measures used? This includes the chosen sample set and size, sample preparation, external conditions and measuring techniques.
If you calculate reliability and validity, state these values alongside your main results.
This is the moment to talk about how reliable and valid your results actually were. Were they consistent, and did they reflect true values? If not, why not?
If reliability and validity were a big problem for your findings, it might be helpful to mention this here.

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Reliability vs Validity in Research | Differences, Types & Examples

Published on 3 May 2022 by Fiona Middleton . Revised on 10 October 2022.

Reliability and validity are concepts used to evaluate the quality of research. They indicate how well a method , technique, or test measures something. Reliability is about the consistency of a measure, and validity is about the accuracy of a measure.

It’s important to consider reliability and validity when you are creating your research design , planning your methods, and writing up your results, especially in quantitative research .

Reliability vs validity
Reliability Validity
What does it tell you? The extent to which the results can be reproduced when the research is repeated under the same conditions. The extent to which the results really measure what they are supposed to measure.
How is it assessed? By checking the consistency of results across time, across different observers, and across parts of the test itself. By checking how well the results correspond to established theories and other measures of the same concept.
How do they relate? A reliable measurement is not always valid: the results might be reproducible, but they’re not necessarily correct. A valid measurement is generally reliable: if a test produces accurate results, they should be .

Table of contents

Understanding reliability vs validity, how are reliability and validity assessed, how to ensure validity and reliability in your research, where to write about reliability and validity in a thesis.

Reliability and validity are closely related, but they mean different things. A measurement can be reliable without being valid. However, if a measurement is valid, it is usually also reliable.

What is reliability?

Reliability refers to how consistently a method measures something. If the same result can be consistently achieved by using the same methods under the same circumstances, the measurement is considered reliable.

What is validity?

Validity refers to how accurately a method measures what it is intended to measure. If research has high validity, that means it produces results that correspond to real properties, characteristics, and variations in the physical or social world.

High reliability is one indicator that a measurement is valid. If a method is not reliable, it probably isn’t valid.

However, reliability on its own is not enough to ensure validity. Even if a test is reliable, it may not accurately reflect the real situation.

Validity is harder to assess than reliability, but it is even more important. To obtain useful results, the methods you use to collect your data must be valid: the research must be measuring what it claims to measure. This ensures that your discussion of the data and the conclusions you draw are also valid.

Prevent plagiarism, run a free check.

Reliability can be estimated by comparing different versions of the same measurement. Validity is harder to assess, but it can be estimated by comparing the results to other relevant data or theory. Methods of estimating reliability and validity are usually split up into different types.

Types of reliability

Different types of reliability can be estimated through various statistical methods.

Type of reliability What does it assess? Example
The consistency of a measure : do you get the same results when you repeat the measurement? A group of participants complete a designed to measure personality traits. If they repeat the questionnaire days, weeks, or months apart and give the same answers, this indicates high test-retest reliability.
The consistency of a measure : do you get the same results when different people conduct the same measurement? Based on an assessment criteria checklist, five examiners submit substantially different results for the same student project. This indicates that the assessment checklist has low inter-rater reliability (for example, because the criteria are too subjective).
The consistency of : do you get the same results from different parts of a test that are designed to measure the same thing? You design a questionnaire to measure self-esteem. If you randomly split the results into two halves, there should be a between the two sets of results. If the two results are very different, this indicates low internal consistency.

Types of validity

The validity of a measurement can be estimated based on three main types of evidence. Each type can be evaluated through expert judgement or statistical methods.

Type of validity What does it assess? Example
The adherence of a measure to  of the concept being measured. A self-esteem questionnaire could be assessed by measuring other traits known or assumed to be related to the concept of self-esteem (such as social skills and optimism). Strong correlation between the scores for self-esteem and associated traits would indicate high construct validity.
The extent to which the measurement  of the concept being measured. A test that aims to measure a class of students’ level of Spanish contains reading, writing, and speaking components, but no listening component.  Experts agree that listening comprehension is an essential aspect of language ability, so the test lacks content validity for measuring the overall level of ability in Spanish.
The extent to which the result of a measure corresponds to of the same concept. A is conducted to measure the political opinions of voters in a region. If the results accurately predict the later outcome of an election in that region, this indicates that the survey has high criterion validity.

To assess the validity of a cause-and-effect relationship, you also need to consider internal validity (the design of the experiment ) and external validity (the generalisability of the results).

The reliability and validity of your results depends on creating a strong research design , choosing appropriate methods and samples, and conducting the research carefully and consistently.

Ensuring validity

If you use scores or ratings to measure variations in something (such as psychological traits, levels of ability, or physical properties), it’s important that your results reflect the real variations as accurately as possible. Validity should be considered in the very earliest stages of your research, when you decide how you will collect your data .

  • Choose appropriate methods of measurement

Ensure that your method and measurement technique are of high quality and targeted to measure exactly what you want to know. They should be thoroughly researched and based on existing knowledge.

For example, to collect data on a personality trait, you could use a standardised questionnaire that is considered reliable and valid. If you develop your own questionnaire, it should be based on established theory or the findings of previous studies, and the questions should be carefully and precisely worded.

  • Use appropriate sampling methods to select your subjects

To produce valid generalisable results, clearly define the population you are researching (e.g., people from a specific age range, geographical location, or profession). Ensure that you have enough participants and that they are representative of the population.

Ensuring reliability

Reliability should be considered throughout the data collection process. When you use a tool or technique to collect data, it’s important that the results are precise, stable, and reproducible.

  • Apply your methods consistently

Plan your method carefully to make sure you carry out the same steps in the same way for each measurement. This is especially important if multiple researchers are involved.

For example, if you are conducting interviews or observations, clearly define how specific behaviours or responses will be counted, and make sure questions are phrased the same way each time.

  • Standardise the conditions of your research

When you collect your data, keep the circumstances as consistent as possible to reduce the influence of external factors that might create variation in the results.

For example, in an experimental setup, make sure all participants are given the same information and tested under the same conditions.

It’s appropriate to discuss reliability and validity in various sections of your thesis or dissertation or research paper. Showing that you have taken them into account in planning your research and interpreting the results makes your work more credible and trustworthy.

Reliability and validity in a thesis
Section Discuss
What have other researchers done to devise and improve methods that are reliable and valid?
How did you plan your research to ensure reliability and validity of the measures used? This includes the chosen sample set and size, sample preparation, external conditions, and measuring techniques.
If you calculate reliability and validity, state these values alongside your main results.
This is the moment to talk about how reliable and valid your results actually were. Were they consistent, and did they reflect true values? If not, why not?
If reliability and validity were a big problem for your findings, it might be helpful to mention this here.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

Middleton, F. (2022, October 10). Reliability vs Validity in Research | Differences, Types & Examples. Scribbr. Retrieved 3 September 2024, from https://www.scribbr.co.uk/research-methods/reliability-or-validity/

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Research Methods Course Pack

Chapter 5 validity and reliability, 5.1 define validity and reliability.

Reliability and validity are fundamental to critiquing psychological research and to developing your own high-quality research. There are different types of validity and reliability that are relevant to us, which sometimes confuses people. Because of this, introductory textbooks often present convoluted definitions of these concepts. Fortunately, the real definitions are simple:

Reliability means consistency. Something is reliable if it is consistent. The more consistency, the more reliability.

Validity means truth. Something is valid if it is true. Truth is either-or; there is no such thing as “more true” or “less true.”

In other words, good psychological science requires certain types of consistency and for some of the claims we make to be true. Next, we will look at the specific kinds of reliability and validity that are important for scientists.

5.2 Types of consistency = Types of Reliability

Here are arguably the four most important types of reliability:

Type of Reliability Situation Definition How to assess
Test-retest You administer a measure to a participant, then wait some period of time, and give them the test again. The participant’s true score on the measure has not changed (e.g., IQ, personality). The extent to which a measure is consistent across different administrations Look for a correlation between the two administrations
Interrater A measure involves two or more raters who record subjective observations (e.g., counting the number of times a participant has a tic, counting the number of times a married couple shows affection) The extent to which two observers are consistent in their ratings Look for a correlation between the two raters
Internal consistency You are measuring a construct using several items (e.g., five items all rating your enjoyment of a course) The extent to which items on a measure are consistent with each other; expected if the items measure the same construct Cronbach’s alpha (.7 is acceptable, .8 is good, and .9 is excellent)

5.3 Validity is a property of inferences

Validity is a specific kind of truth. Validity is the truth of an inference, or a claim. In other words, validity is a property of inferences. An inference (a claim) is valid if it is true.

For example, I could claim that the earth is round. Hopefully, it is a claim that you accept as being true. If you agree, then you could label my claim as valid.

Validity in research is frequently misunderstood, which leads to bizarre and confusing definitions of validity. There is no such thing as “a valid study.” Only claims about the study are valid or not. There is also no such thing as “a valid researcher.” A researcher can make claims. Only the researcher’s claims are valid or not. There is also no such thing as “more valid” or “increasing validity.” Validity is truth of a claim. Either a claim is true, or it is not.

For better or for worse, we usually don’t know with 100% certainty if a claim is true or false (if we did, we wouldn’t need the research). Therefore, research methods get very interesting when we listen to other researcher’s claims and then debate if we agree with them or not. When we do this, we are evaluating the validity of claims made about the study. Next, let’s look at different types of claims (inferences) that are made in research.

5.4 Types of inferences in a study = Types of validity

Here are some of the most important types of validity.

Type of Validity Type of Claim Definition Example claim
Construct validity The study operations represent the constructs of interest The truth of claims that study operations match study constructs “The Stanford-Binet was used to measure IQ”
Internal validity The study IV caused a change in the study DV The truth of claims that the IV causes changes in the DV “The control group reported lower levels of stress than the experimental group, suggesting that the manipulation raised stress.”
External validity The study results apply to situation X The truth of claims that the findings will apply as participants/units/variables/settings change. “Although data were collected from college students, a similar effect would be expected in working adults.”
Statistical conclusion validity The statistical analysis was significant or not significant The truth of claims about the size and direction of the relationship between the IV and the DV. Or, that the statistical results are correct. “p < .05, indicating a significant difference”

Finally, you might encounter these other types of validity, but they are less clearly defined and evaluated:

  • Content validity: The truth of claims that a measure adequately samples (includes the important elements of) the domain of interest. For example, if IQ includes both verbal and math ability, an IQ test would need to have both verbal and math items.
  • Face validity: The truth of claims that a study operation “seems like” the construct. For example, a study about distractions from mobile devices might not support claims of “seeming real” if the phone in the study is a paper mockup.
  • Criterion validity: The truth of claims that a measure can predict or correlate with some outcome of interest. A personality test as part of a job application would have criterion validity if it predicted applicants’ success in the job.

5.5 Threats to validity

Threats to validity are specific reasons why an inference about a study is wrong. They can help us anticipate problems in the design of our own research. The best way to address threats to validity is to change the design of our research. Understanding threats to validity also helps you critique research done by others.

There are many threats to validity. In this course, we will focus on the most common ones.

5.5.1 Construct validity: When operations don’t match constructs

All threats to construct validity occur when the study operation does not match the construct of interest. Researchers usually clearly state the constructs that apply to their study in the introduction. They then make claims in the methods section that their study operations represent the constructs of interest.

Threats to construct validity are explanations about why a particular study operation and its intended construct do not match. It could be that the measure is too general (using an IQ test to measure reading ability), or too specific (using a reading test to measure IQ). It could be the wrong construct (using an IQ test to measure happiness). It could be two or more constructs combined as one (a task performance construct measured with both speed and accuracy). This last example, where a study operation includes two or more constructs, is called construct confounding.

5.5.2 Internal validity: GAGES

All threats to internal validity are confounding variables. A confounding variable is a “third variable” that can cause a simultaneous change in the IV and the DV. We looked at the effect of confounding variables when we talked about causality. Experiments provide strong protection from threats to internal validity because of random assignment. In quasi-experimental and non-experimental designs, internal threats to validity are much more likely.

The most common problematic third variables can be remembered as GAGES (Pelham & Blanton, 2019): Geography, age, gender, ethnicity, socioeconomic status.

5.5.3 External validity: OOPS

Every threat to external validity is an interaction effect. An interaction effect means “it depends.” When a claim about how the study will apply to a new population or a new situation are false, it is false because the study has a different effect after the change.

The most common study variations that may affect study results can be remembered as OOPS! (Pelham & Blanton, 2019): Operations (changing the study operations), occasions (changing the time), populations (changing the people), and situations (changing the environment).

5.5.4 Statistical Conclusion Validity

All threats to statistical conclusion validity increase the odds of being wrong in your statistical conclusion. You may remember that these have names: Type I and Type II error. Put another way, a threat to statistical conclusion validity increases the chance of either a Type I or Type II error.

Low statistical power (sample size is too low, or the treatment is weak) can increase the chance of a Type II error; you might not be able to reject the null hypothesis when you otherwise should.

Fishing is running analyses over and over again until you find one that is significant, then ignoring all the non-significant results and just reporting the significant one. Fishing greatly increases the chance of a Type I error; if you do statistics this way, you’ll probably get significant findings that are spurious.

5.5.5 Scientific Publishing

For both reading and producing science, knowing how publications work can be helpful.

Peer review means that the work was evaluated by professionals working in the same area. This is also called refereeing (i.e., a refereed article). Usually the reviewers are anonymous.

Scientific publications range from more informal to more formal publications. More informal works allow researchers to get results out to the public faster, but they have less stringent review (or maybe no peer review). More formal publications take longer to get published, and they have the most thorough level of review, but they have the highest prestige since they have been scrutinized by the peer review process.

The most informal works are conference presentations. These can be presented in short talks or on a scientific poster. Poster sessions work like a science fair; researchers stand in front of their posters and answer questions from audience members about their work. Conference presentations usually do not have a paper attached to them. Authors might only write an abstract, and the reviewers accept or reject the presentation after only reading the abstract. On the SJSU campus, the Spartan Psychological Association Research Conference (SPARC) is a great first scientific conference. It is held toward the end of April each year.

Some conference presentations have a proceedings paper. The proceedings paper is a complete article that describes the work. Proceedings papers usually are peer reviewed, but the review process is much faster than for a journal article.

A journal article (often called an “article” or a “pub”) is the most formal presentation of research results. It has to pass a peer review process lead by an editor of the journal. Journal articles can be rejected totally, rejected with an invitation to fix the problems and resubmit (called a “revise and resubmit”), or accepted. Journal articles can describe new research studies, a replication of a past research study, a summary of many past studies (called a meta-analysis or a literature review article), discuss new ideas without presenting new data (called a theoretical article), or discuss how to properly use research methods (called a methodological article). If you go on to complete a graduate degree, the article written to describe your final graduate project is called a thesis or dissertation.

Researchers also publish results in chapters in edited books, or by writing a book on the topic. Researchers can use any other medium, as well, including a blog post or a magazine article. These types of works are not usually peer reviewed, so their claims have not undergone much, if any, review.

5.6 Introducing APA Style Manuscripts

For any type of scientific publishing related to psychology, you will find APA style to be an expectation. APA style is a set of guidelines developed by the American Psychological Association with the goal of “clear, concise, and organized” writing.

We will learn a bit about APA style throughout the course; it covers everything from citations to grammar and mechanics. For now, we will introduce a general outline that APA suggests for a research report:

5.7 Introduction

The introduction is often described as a funnel. The top part of the funnel is more general, and the bottom is more specific and focused. First, the paper starts broadly by introducing an area of interest or a theory. Then, the researcher describes the research problem. The paper gets more specific as the researcher identifies a specific question of interest, which leads into the most specific point of the intro—the hypotheses. In a good introduction, only constructs are discussed. Study operations are discussed in the method section.

The method section is where the study is operationalized. The method section has sub-sections that describe participants, materials, conditions, and measures.

5.9 Results & Conclusions

In the results section, statistical analyses are presented to test the study’s hypotheses.

In the conclusion section, the researcher ties the results back to the research question developed in the hypothesis. At this point, the paper is getting more general, because it’s again talking about the study constructs.

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4.2 Reliability and Validity of Measurement

Learning objectives.

  • Define reliability, including the different types and how they are assessed.
  • Define validity, including the different types and how they are assessed.
  • Describe the kinds of evidence that would be relevant to assessing the reliability and validity of a particular measure.

Again, measurement involves assigning scores to individuals so that they represent some characteristic of the individuals. But how do researchers know that the scores actually represent the characteristic, especially when it is a construct like intelligence, self-esteem, depression, or working memory capacity? The answer is that they conduct research using the measure to confirm that the scores make sense based on their understanding of the construct being measured. This is an extremely important point. Psychologists do not simply  assume  that their measures work. Instead, they collect data to demonstrate  that they work. If their research does not demonstrate that a measure works, they stop using it.

As an informal example, imagine that you have been dieting for a month. Your clothes seem to be fitting more loosely, and several friends have asked if you have lost weight. If at this point your bathroom scale indicated that you had lost 10 pounds, this would make sense and you would continue to use the scale. But if it indicated that you had gained 10 pounds, you would rightly conclude that it was broken and either fix it or get rid of it. In evaluating a measurement method, psychologists consider two general dimensions: reliability and validity.

Reliability

Reliability  refers to the consistency of a measure. Psychologists consider three types of consistency: over time (test-retest reliability), across items (internal consistency), and across different researchers (inter-rater reliability).

Test-Retest Reliability

When researchers measure a construct that they assume to be consistent across time, then the scores they obtain should also be consistent across time.  Test-retest reliability  is the extent to which this is actually the case. For example, intelligence is generally thought to be consistent across time. A person who is highly intelligent today will be highly intelligent next week. This means that any good measure of intelligence should produce roughly the same scores for this individual next week as it does today. Clearly, a measure that produces highly inconsistent scores over time cannot be a very good measure of a construct that is supposed to be consistent.

Assessing test-retest reliability requires using the measure on a group of people at one time, using it again on the  same  group of people at a later time, and then looking at  test-retest correlation  between the two sets of scores. This is typically done by graphing the data in a scatterplot and computing the correlation coefficient. Figure 4.2 shows the correlation between two sets of scores of several university students on the Rosenberg Self-Esteem Scale, administered two times, a week apart. The correlation coefficient for these data is +.95. In general, a test-retest correlation of +.80 or greater is considered to indicate good reliability.

Figure 5.2 Test-Retest Correlation Between Two Sets of Scores of Several College Students on the Rosenberg Self-Esteem Scale, Given Two Times a Week Apart

Figure 4.2 Test-Retest Correlation Between Two Sets of Scores of Several College Students on the Rosenberg Self-Esteem Scale, Given Two Times a Week Apart

Again, high test-retest correlations make sense when the construct being measured is assumed to be consistent over time, which is the case for intelligence, self-esteem, and the Big Five personality dimensions. But other constructs are not assumed to be stable over time. The very nature of mood, for example, is that it changes. So a measure of mood that produced a low test-retest correlation over a period of a month would not be a cause for concern.

Internal Consistency

Another kind of reliability is  internal consistency , which is the consistency of people’s responses across the items on a multiple-item measure. In general, all the items on such measures are supposed to reflect the same underlying construct, so people’s scores on those items should be correlated with each other. On the Rosenberg Self-Esteem Scale, people who agree that they are a person of worth should tend to agree that they have a number of good qualities. If people’s responses to the different items are not correlated with each other, then it would no longer make sense to claim that they are all measuring the same underlying construct. This is as true for behavioral and physiological measures as for self-report measures. For example, people might make a series of bets in a simulated game of roulette as a measure of their level of risk seeking. This measure would be internally consistent to the extent that individual participants’ bets were consistently high or low across trials.

Like test-retest reliability, internal consistency can only be assessed by collecting and analyzing data. One approach is to look at a  split-half correlation . This involves splitting the items into two sets, such as the first and second halves of the items or the even- and odd-numbered items. Then a score is computed for each set of items, and the relationship between the two sets of scores is examined. For example, Figure 4.3 shows the split-half correlation between several university students’ scores on the even-numbered items and their scores on the odd-numbered items of the Rosenberg Self-Esteem Scale. The correlation coefficient for these data is +.88. A split-half correlation of +.80 or greater is generally considered good internal consistency.

Figure 5.3 Split-Half Correlation Between Several College Students’ Scores on the Even-Numbered Items and Their Scores on the Odd-Numbered Items of the Rosenberg Self-Esteem Scale

Figure 4.3 Split-Half Correlation Between Several College Students’ Scores on the Even-Numbered Items and Their Scores on the Odd-Numbered Items of the Rosenberg Self-Esteem Scale

Perhaps the most common measure of internal consistency used by researchers in psychology is a statistic called  Cronbach’s α  (the Greek letter alpha). Conceptually, α is the mean of all possible split-half correlations for a set of items. For example, there are 252 ways to split a set of 10 items into two sets of five. Cronbach’s α would be the mean of the 252 split-half correlations. Note that this is not how α is actually computed, but it is a correct way of interpreting the meaning of this statistic. Again, a value of +.80 or greater is generally taken to indicate good internal consistency.

Interrater Reliability

Many behavioral measures involve significant judgment on the part of an observer or a rater.  Inter-rater reliability  is the extent to which different observers are consistent in their judgments. For example, if you were interested in measuring university students’ social skills, you could make video recordings of them as they interacted with another student whom they are meeting for the first time. Then you could have two or more observers watch the videos and rate each student’s level of social skills. To the extent that each participant does, in fact, have some level of social skills that can be detected by an attentive observer, different observers’ ratings should be highly correlated with each other. Inter-rater reliability would also have been measured in Bandura’s Bobo doll study. In this case, the observers’ ratings of how many acts of aggression a particular child committed while playing with the Bobo doll should have been highly positively correlated. Interrater reliability is often assessed using Cronbach’s α when the judgments are quantitative or an analogous statistic called Cohen’s κ (the Greek letter kappa) when they are categorical.

Validity  is the extent to which the scores from a measure represent the variable they are intended to. But how do researchers make this judgment? We have already considered one factor that they take into account—reliability. When a measure has good test-retest reliability and internal consistency, researchers should be more confident that the scores represent what they are supposed to. There has to be more to it, however, because a measure can be extremely reliable but have no validity whatsoever. As an absurd example, imagine someone who believes that people’s index finger length reflects their self-esteem and therefore tries to measure self-esteem by holding a ruler up to people’s index fingers. Although this measure would have extremely good test-retest reliability, it would have absolutely no validity. The fact that one person’s index finger is a centimeter longer than another’s would indicate nothing about which one had higher self-esteem.

Discussions of validity usually divide it into several distinct “types.” But a good way to interpret these types is that they are other kinds of evidence—in addition to reliability—that should be taken into account when judging the validity of a measure. Here we consider three basic kinds: face validity, content validity, and criterion validity.

Face Validity

Face validity  is the extent to which a measurement method appears “on its face” to measure the construct of interest. Most people would expect a self-esteem questionnaire to include items about whether they see themselves as a person of worth and whether they think they have good qualities. So a questionnaire that included these kinds of items would have good face validity. The finger-length method of measuring self-esteem, on the other hand, seems to have nothing to do with self-esteem and therefore has poor face validity. Although face validity can be assessed quantitatively—for example, by having a large sample of people rate a measure in terms of whether it appears to measure what it is intended to—it is usually assessed informally.

Face validity is at best a very weak kind of evidence that a measurement method is measuring what it is supposed to. One reason is that it is based on people’s intuitions about human behavior, which are frequently wrong. It is also the case that many established measures in psychology work quite well despite lacking face validity. The Minnesota Multiphasic Personality Inventory-2 (MMPI-2) measures many personality characteristics and disorders by having people decide whether each of over 567 different statements applies to them—where many of the statements do not have any obvious relationship to the construct that they measure. For example, the items “I enjoy detective or mystery stories” and “The sight of blood doesn’t frighten me or make me sick” both measure the suppression of aggression. In this case, it is not the participants’ literal answers to these questions that are of interest, but rather whether the pattern of the participants’ responses to a series of questions matches those of individuals who tend to suppress their aggression.

Content Validity

Content validity  is the extent to which a measure “covers” the construct of interest. For example, if a researcher conceptually defines test anxiety as involving both sympathetic nervous system activation (leading to nervous feelings) and negative thoughts, then his measure of test anxiety should include items about both nervous feelings and negative thoughts. Or consider that attitudes are usually defined as involving thoughts, feelings, and actions toward something. By this conceptual definition, a person has a positive attitude toward exercise to the extent that he or she thinks positive thoughts about exercising, feels good about exercising, and actually exercises. So to have good content validity, a measure of people’s attitudes toward exercise would have to reflect all three of these aspects. Like face validity, content validity is not usually assessed quantitatively. Instead, it is assessed by carefully checking the measurement method against the conceptual definition of the construct.

Criterion Validity

Criterion validity  is the extent to which people’s scores on a measure are correlated with other variables (known as  criteria ) that one would expect them to be correlated with. For example, people’s scores on a new measure of test anxiety should be negatively correlated with their performance on an important school exam. If it were found that people’s scores were in fact negatively correlated with their exam performance, then this would be a piece of evidence that these scores really represent people’s test anxiety. But if it were found that people scored equally well on the exam regardless of their test anxiety scores, then this would cast doubt on the validity of the measure.

A criterion can be any variable that one has reason to think should be correlated with the construct being measured, and there will usually be many of them. For example, one would expect test anxiety scores to be negatively correlated with exam performance and course grades and positively correlated with general anxiety and with blood pressure during an exam. Or imagine that a researcher develops a new measure of physical risk taking. People’s scores on this measure should be correlated with their participation in “extreme” activities such as snowboarding and rock climbing, the number of speeding tickets they have received, and even the number of broken bones they have had over the years. When the criterion is measured at the same time as the construct, criterion validity is referred to as concurrent validity ; however, when the criterion is measured at some point in the future (after the construct has been measured), it is referred to as predictive validity (because scores on the measure have “predicted” a future outcome).

Criteria can also include other measures of the same construct. For example, one would expect new measures of test anxiety or physical risk taking to be positively correlated with existing established measures of the same constructs. This is known as convergent validity .

Assessing convergent validity requires collecting data using the measure. Researchers John Cacioppo and Richard Petty did this when they created their self-report Need for Cognition Scale to measure how much people value and engage in thinking (Cacioppo & Petty, 1982) [1] . In a series of studies, they showed that people’s scores were positively correlated with their scores on a standardized academic achievement test, and that their scores were negatively correlated with their scores on a measure of dogmatism (which represents a tendency toward obedience). In the years since it was created, the Need for Cognition Scale has been used in literally hundreds of studies and has been shown to be correlated with a wide variety of other variables, including the effectiveness of an advertisement, interest in politics, and juror decisions (Petty, Briñol, Loersch, & McCaslin, 2009) [2] .

Discriminant Validity

Discriminant validity , on the other hand, is the extent to which scores on a measure are not correlated with measures of variables that are conceptually distinct. For example, self-esteem is a general attitude toward the self that is fairly stable over time. It is not the same as mood, which is how good or bad one happens to be feeling right now. So people’s scores on a new measure of self-esteem should not be very highly correlated with their moods. If the new measure of self-esteem were highly correlated with a measure of mood, it could be argued that the new measure is not really measuring self-esteem; it is measuring mood instead.

When they created the Need for Cognition Scale, Cacioppo and Petty also provided evidence of discriminant validity by showing that people’s scores were not correlated with certain other variables. For example, they found only a weak correlation between people’s need for cognition and a measure of their cognitive style—the extent to which they tend to think analytically by breaking ideas into smaller parts or holistically in terms of “the big picture.” They also found no correlation between people’s need for cognition and measures of their test anxiety and their tendency to respond in socially desirable ways. All these low correlations provide evidence that the measure is reflecting a conceptually distinct construct.

Key Takeaways

  • Psychological researchers do not simply assume that their measures work. Instead, they conduct research to show that they work. If they cannot show that they work, they stop using them.
  • There are two distinct criteria by which researchers evaluate their measures: reliability and validity. Reliability is consistency across time (test-retest reliability), across items (internal consistency), and across researchers (interrater reliability). Validity is the extent to which the scores actually represent the variable they are intended to.
  • Validity is a judgment based on various types of evidence. The relevant evidence includes the measure’s reliability, whether it covers the construct of interest, and whether the scores it produces are correlated with other variables they are expected to be correlated with and not correlated with variables that are conceptually distinct.
  • The reliability and validity of a measure is not established by any single study but by the pattern of results across multiple studies. The assessment of reliability and validity is an ongoing process.
  • Practice: Ask several friends to complete the Rosenberg Self-Esteem Scale. Then assess its internal consistency by making a scatterplot to show the split-half correlation (even- vs. odd-numbered items). Compute the correlation coefficient   too if you know how.
  • Discussion: Think back to the last college exam you took and think of the exam as a psychological measure. What construct do you think it was intended to measure? Comment on its face and content validity. What data could you collect to assess its reliability and criterion validity?
  • Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42 , 116–131. ↵
  • Petty, R. E, Briñol, P., Loersch, C., & McCaslin, M. J. (2009). The need for cognition. In M. R. Leary & R. H. Hoyle (Eds.), Handbook of individual differences in social behavior (pp. 318–329). New York, NY: Guilford Press. ↵

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Validity and reliability

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This chapter discusses validity and reliability in quantitative, qualitative, naturalistic and mixed methods research. It suggests that both of these terms can be applied to these different types of research, though how validity and reliability are addressed in different approaches varies. The chapter indicates how validity and reliability are addressed, using different instruments for data collection. The chapter proceeds in several stages:

defining validityOO validity in quantitative and qualitative researchOO types of validityOO triangulationOO validity in mixed methods researchOO ensuring validityOO reliabilityOO reliability in quantitative and qualitative researchOO validity and reliability in interviews, experiments, OO questionnaires, observations, tests and life histories

There are many different types of validity and reliability. Threats to validity and reliability can never be erased completely; rather the effects of these threats can be attenuated by attention to validity and reliability throughout a piece of research. It is suggested that reliability is a necessary but insufficient condition for validity in research; reliability is a necessary precondition of validity, and validity may be a sufficient but not necessary condition for reliability. Brock-Utne (1996: 612) contends that the widely held view that reliability is the sole preserve of quantitative research has to be exploded, and this chapter demonstrates the significance of her view.

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Reliability and Validity of Measurement

Learning objectives.

  • Define reliability, including the different types and how they are assessed.
  • Define validity, including the different types and how they are assessed.
  • Describe the kinds of evidence that would be relevant to assessing the reliability and validity of a particular measure.

Again, measurement involves assigning scores to individuals so that they represent some characteristic of the individuals. But how do researchers know that the scores actually represent the characteristic, especially when it is a construct like intelligence, self-esteem, depression, or working memory capacity? The answer is that they conduct research using the measure to confirm that the scores make sense based on their understanding of the construct being measured. This is an extremely important point. Psychologists do not simply  assume  that their measures work. Instead, they collect data to demonstrate  that they work. If their research does not demonstrate that a measure works, they stop using it.

As an informal example, imagine that you have been dieting for a month. Your clothes seem to be fitting more loosely, and several friends have asked if you have lost weight. If at this point your bathroom scale indicated that you had lost 10 pounds, this would make sense and you would continue to use the scale. But if it indicated that you had gained 10 pounds, you would rightly conclude that it was broken and either fix it or get rid of it. In evaluating a measurement method, psychologists consider two general dimensions: reliability and validity.

Reliability

Reliability  refers to the consistency of a measure. Psychologists consider three types of consistency: over time (test-retest reliability), across items (internal consistency), and across different researchers (inter-rater reliability).

Test-Retest Reliability

When researchers measure a construct that they assume to be consistent across time, then the scores they obtain should also be consistent across time.  Test-retest reliability  is the extent to which this is actually the case. For example, intelligence is generally thought to be consistent across time. A person who is highly intelligent today will be highly intelligent next week. This means that any good measure of intelligence should produce roughly the same scores for this individual next week as it does today. Clearly, a measure that produces highly inconsistent scores over time cannot be a very good measure of a construct that is supposed to be consistent.

Assessing test-retest reliability requires using the measure on a group of people at one time, using it again on the  same  group of people at a later time, and then looking at  test-retest correlation  between the two sets of scores. This is typically done by graphing the data in a scatterplot and computing Pearson’s  r . Figure 5.2 shows the correlation between two sets of scores of several university students on the Rosenberg Self-Esteem Scale, administered two times, a week apart. Pearson’s r for these data is +.95. In general, a test-retest correlation of +.80 or greater is considered to indicate good reliability.

Figure 5.2 Test-Retest Correlation Between Two Sets of Scores of Several College Students on the Rosenberg Self-Esteem Scale, Given Two Times a Week Apart

Again, high test-retest correlations make sense when the construct being measured is assumed to be consistent over time, which is the case for intelligence, self-esteem, and the Big Five personality dimensions. But other constructs are not assumed to be stable over time. The very nature of mood, for example, is that it changes. So a measure of mood that produced a low test-retest correlation over a period of a month would not be a cause for concern.

Internal Consistency

A second kind of reliability is  internal consistency , which is the consistency of people’s responses across the items on a multiple-item measure. In general, all the items on such measures are supposed to reflect the same underlying construct, so people’s scores on those items should be correlated with each other. On the Rosenberg Self-Esteem Scale, people who agree that they are a person of worth should tend to agree that that they have a number of good qualities. If people’s responses to the different items are not correlated with each other, then it would no longer make sense to claim that they are all measuring the same underlying construct. This is as true for behavioural and physiological measures as for self-report measures. For example, people might make a series of bets in a simulated game of roulette as a measure of their level of risk seeking. This measure would be internally consistent to the extent that individual participants’ bets were consistently high or low across trials.

Like test-retest reliability, internal consistency can only be assessed by collecting and analyzing data. One approach is to look at a  split-half correlation . This involves splitting the items into two sets, such as the first and second halves of the items or the even- and odd-numbered items. Then a score is computed for each set of items, and the relationship between the two sets of scores is examined. For example, Figure 5.3 shows the split-half correlation between several university students’ scores on the even-numbered items and their scores on the odd-numbered items of the Rosenberg Self-Esteem Scale. Pearson’s  r  for these data is +.88. A split-half correlation of +.80 or greater is generally considered good internal consistency.

Figure 5.3 Split-Half Correlation Between Several College Students’ Scores on the Even-Numbered Items and Their Scores on the Odd-Numbered Items of the Rosenberg Self-Esteem Scale

Perhaps the most common measure of internal consistency used by researchers in psychology is a statistic called  Cronbach’s α  (the Greek letter alpha). Conceptually, α is the mean of all possible split-half correlations for a set of items. For example, there are 252 ways to split a set of 10 items into two sets of five. Cronbach’s α would be the mean of the 252 split-half correlations. Note that this is not how α is actually computed, but it is a correct way of interpreting the meaning of this statistic. Again, a value of +.80 or greater is generally taken to indicate good internal consistency.

Interrater Reliability

Many behavioural measures involve significant judgment on the part of an observer or a rater.  Inter-rater reliability  is the extent to which different observers are consistent in their judgments. For example, if you were interested in measuring university students’ social skills, you could make video recordings of them as they interacted with another student whom they are meeting for the first time. Then you could have two or more observers watch the videos and rate each student’s level of social skills. To the extent that each participant does in fact have some level of social skills that can be detected by an attentive observer, different observers’ ratings should be highly correlated with each other. Inter-rater reliability would also have been measured in Bandura’s Bobo doll study. In this case, the observers’ ratings of how many acts of aggression a particular child committed while playing with the Bobo doll should have been highly positively correlated. Interrater reliability is often assessed using Cronbach’s α when the judgments are quantitative or an analogous statistic called Cohen’s κ (the Greek letter kappa) when they are categorical.

Validity  is the extent to which the scores from a measure represent the variable they are intended to. But how do researchers make this judgment? We have already considered one factor that they take into account—reliability. When a measure has good test-retest reliability and internal consistency, researchers should be more confident that the scores represent what they are supposed to. There has to be more to it, however, because a measure can be extremely reliable but have no validity whatsoever. As an absurd example, imagine someone who believes that people’s index finger length reflects their self-esteem and therefore tries to measure self-esteem by holding a ruler up to people’s index fingers. Although this measure would have extremely good test-retest reliability, it would have absolutely no validity. The fact that one person’s index finger is a centimetre longer than another’s would indicate nothing about which one had higher self-esteem.

Discussions of validity usually divide it into several distinct “types.” But a good way to interpret these types is that they are other kinds of evidence—in addition to reliability—that should be taken into account when judging the validity of a measure. Here we consider three basic kinds: face validity, content validity, and criterion validity.

Face Validity

Face validity  is the extent to which a measurement method appears “on its face” to measure the construct of interest. Most people would expect a self-esteem questionnaire to include items about whether they see themselves as a person of worth and whether they think they have good qualities. So a questionnaire that included these kinds of items would have good face validity. The finger-length method of measuring self-esteem, on the other hand, seems to have nothing to do with self-esteem and therefore has poor face validity. Although face validity can be assessed quantitatively—for example, by having a large sample of people rate a measure in terms of whether it appears to measure what it is intended to—it is usually assessed informally.

Face validity is at best a very weak kind of evidence that a measurement method is measuring what it is supposed to. One reason is that it is based on people’s intuitions about human behaviour, which are frequently wrong. It is also the case that many established measures in psychology work quite well despite lacking face validity. The Minnesota Multiphasic Personality Inventory-2 (MMPI-2) measures many personality characteristics and disorders by having people decide whether each of over 567 different statements applies to them—where many of the statements do not have any obvious relationship to the construct that they measure. For example, the items “I enjoy detective or mystery stories” and “The sight of blood doesn’t frighten me or make me sick” both measure the suppression of aggression. In this case, it is not the participants’ literal answers to these questions that are of interest, but rather whether the pattern of the participants’ responses to a series of questions matches those of individuals who tend to suppress their aggression.

Content Validity

Content validity  is the extent to which a measure “covers” the construct of interest. For example, if a researcher conceptually defines test anxiety as involving both sympathetic nervous system activation (leading to nervous feelings) and negative thoughts, then his measure of test anxiety should include items about both nervous feelings and negative thoughts. Or consider that attitudes are usually defined as involving thoughts, feelings, and actions toward something. By this conceptual definition, a person has a positive attitude toward exercise to the extent that he or she thinks positive thoughts about exercising, feels good about exercising, and actually exercises. So to have good content validity, a measure of people’s attitudes toward exercise would have to reflect all three of these aspects. Like face validity, content validity is not usually assessed quantitatively. Instead, it is assessed by carefully checking the measurement method against the conceptual definition of the construct.

Criterion Validity

Criterion validity  is the extent to which people’s scores on a measure are correlated with other variables (known as  criteria ) that one would expect them to be correlated with. For example, people’s scores on a new measure of test anxiety should be negatively correlated with their performance on an important school exam. If it were found that people’s scores were in fact negatively correlated with their exam performance, then this would be a piece of evidence that these scores really represent people’s test anxiety. But if it were found that people scored equally well on the exam regardless of their test anxiety scores, then this would cast doubt on the validity of the measure.

A criterion can be any variable that one has reason to think should be correlated with the construct being measured, and there will usually be many of them. For example, one would expect test anxiety scores to be negatively correlated with exam performance and course grades and positively correlated with general anxiety and with blood pressure during an exam. Or imagine that a researcher develops a new measure of physical risk taking. People’s scores on this measure should be correlated with their participation in “extreme” activities such as snowboarding and rock climbing, the number of speeding tickets they have received, and even the number of broken bones they have had over the years. When the criterion is measured at the same time as the construct, criterion validity is referred to as concurrent validity ; however, when the criterion is measured at some point in the future (after the construct has been measured), it is referred to as predictive validity (because scores on the measure have “predicted” a future outcome).

Criteria can also include other measures of the same construct. For example, one would expect new measures of test anxiety or physical risk taking to be positively correlated with existing measures of the same constructs. This is known as convergent validity .

Assessing convergent validity requires collecting data using the measure. Researchers John Cacioppo and Richard Petty did this when they created their self-report Need for Cognition Scale to measure how much people value and engage in thinking (Cacioppo & Petty, 1982) [1] . In a series of studies, they showed that people’s scores were positively correlated with their scores on a standardized academic achievement test, and that their scores were negatively correlated with their scores on a measure of dogmatism (which represents a tendency toward obedience). In the years since it was created, the Need for Cognition Scale has been used in literally hundreds of studies and has been shown to be correlated with a wide variety of other variables, including the effectiveness of an advertisement, interest in politics, and juror decisions (Petty, Briñol, Loersch, & McCaslin, 2009) [2] .

Discriminant Validity

Discriminant validity , on the other hand, is the extent to which scores on a measure are not correlated with measures of variables that are conceptually distinct. For example, self-esteem is a general attitude toward the self that is fairly stable over time. It is not the same as mood, which is how good or bad one happens to be feeling right now. So people’s scores on a new measure of self-esteem should not be very highly correlated with their moods. If the new measure of self-esteem were highly correlated with a measure of mood, it could be argued that the new measure is not really measuring self-esteem; it is measuring mood instead.

When they created the Need for Cognition Scale, Cacioppo and Petty also provided evidence of discriminant validity by showing that people’s scores were not correlated with certain other variables. For example, they found only a weak correlation between people’s need for cognition and a measure of their cognitive style—the extent to which they tend to think analytically by breaking ideas into smaller parts or holistically in terms of “the big picture.” They also found no correlation between people’s need for cognition and measures of their test anxiety and their tendency to respond in socially desirable ways. All these low correlations provide evidence that the measure is reflecting a conceptually distinct construct.

Key Takeaways

  • Psychological researchers do not simply assume that their measures work. Instead, they conduct research to show that they work. If they cannot show that they work, they stop using them.
  • There are two distinct criteria by which researchers evaluate their measures: reliability and validity. Reliability is consistency across time (test-retest reliability), across items (internal consistency), and across researchers (interrater reliability). Validity is the extent to which the scores actually represent the variable they are intended to.
  • Validity is a judgment based on various types of evidence. The relevant evidence includes the measure’s reliability, whether it covers the construct of interest, and whether the scores it produces are correlated with other variables they are expected to be correlated with and not correlated with variables that are conceptually distinct.
  • The reliability and validity of a measure is not established by any single study but by the pattern of results across multiple studies. The assessment of reliability and validity is an ongoing process.
  • Practice: Ask several friends to complete the Rosenberg Self-Esteem Scale. Then assess its internal consistency by making a scatterplot to show the split-half correlation (even- vs. odd-numbered items). Compute Pearson’s  r too if you know how.
  • Discussion: Think back to the last college exam you took and think of the exam as a psychological measure. What construct do you think it was intended to measure? Comment on its face and content validity. What data could you collect to assess its reliability and criterion validity?
  • Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42 , 116–131. ↵
  • Petty, R. E, Briñol, P., Loersch, C., & McCaslin, M. J. (2009). The need for cognition. In M. R. Leary & R. H. Hoyle (Eds.), Handbook of individual differences in social behaviour (pp. 318–329). New York, NY: Guilford Press. ↵

Research Methods in Psychology Copyright © 2015 by Paul C. Price, Rajiv Jhangiani, & I-Chant A. Chiang is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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  1. The 4 Types of Validity in Research

    The 4 Types of Validity in Research | Definitions & Examples. Published on September 6, 2019 by Fiona Middleton. Revised on June 22, 2023. Validity tells you how accurately a method measures something. If a method measures what it claims to measure, and the results closely correspond to real-world values, then it can be considered valid.

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  3. Reliability and Validity of Measurement

    Here we consider three basic kinds: face validity, content validity, and criterion validity. Face Validity. Face validity is the extent to which a measurement method appears "on its face" to measure the construct of interest. Most people would expect a self-esteem questionnaire to include items about whether they see themselves as a person ...

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    In quantitative research, you have to consider the reliability and validity of your methods and measurements. Validity tells you how accurately a method measures something. If a method measures what it claims to measure, and the results closely correspond to real-world values, then it can be considered valid. There are four main types of validity:

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    Chapter 3: Research methods 66—67Reliability Fill in the gaps - reliability Activity type Consolidation A simple way of checking a thorough understanding of the topic of reliability. You can decide whether to provide the words to be used or not. Either way, students should complete it without notes or text initially.

  9. Reliability vs Validity in Research

    Revised on 10 October 2022. Reliability and validity are concepts used to evaluate the quality of research. They indicate how well a method, technique, or test measures something. Reliability is about the consistency of a measure, and validity is about the accuracy of a measure. It's important to consider reliability and validity when you are ...

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    5.3 Validity is a property of inferences. Validity is a specific kind of truth. Validity is the truth of an inference, or a claim. In other words, validity is a property of inferences. An inference (a claim) is valid if it is true. For example, I could claim that the earth is round.

  11. Chapter 3: Three Claims, Four Validities: Interrogation Tools for

    A year from now, you should still be able to: Differentiate the three types of claims: frequency, association, and causal. Ask appropriate questions to help you interrogate each of the four big validities: construct validity, statistical validity, external validity, and internal validity. Explain which validities are most relevant for each of ...

  12. Types of Validity

    Internal validity measures whether the study design rules out other factors, so that the causal relationship (cause/effect) being tested is not influenced by them. External validity measures how well the results from your study can be applied to other situations, groups, or events. Personal Project. Once you have learned more about these ...

  13. PDF CHAPTER THREE: RESEARCH METHODOLOGY 3.1Introduction

    3.2 gives an idea of research methodology; section 3.3 explains the method for data collection and describes the sample population to be studied. Section 3.4 explains the data gathering methods including sampling and the design of the research instrument, and the data collection procedures. Finally, section 3.5 gives a summary of the research

  14. (PDF) Chapter 3

    Chapter 3 - Research Methodology a nd Research Method. This chapter looks at the various research methodologies and research methods that are commonly. used by researchers in the field of ...

  15. Research Methods in Psych Chapter 3 Validities Flashcards

    The four validities address the ________ soundness of an empirical study. methodological. Construct validity. Refers to how well the variables in a study are measured or manipulated. External validity. Refers to the extent to which the results of a study can be generalized to some larger population. Statistical validity.

  16. PDF CHAPTER 3 VALIDITY AND RELIABILITY

    3.1 INTRODUCTION. In Chapter 2, the study's aims of exploring how objects can influence the level of construct validity of a Picture Vocabulary Test were discussed, and a review conducted of the literature on the various factors that play a role as to how the validity level can be influenced. In this chapter validity and reliability are ...

  17. PDF CHAPTER III RESEARCH METHODOLOGY validity and reliability are

    collection, analysis, and finally, problem. redefinition. In short, the cycle consists of diagnostic and therapeutic stages. According to Elliot (1991) there are two reasons using an action research in this. study. First, action research is a method and process to bridge between theory and. practice.

  18. Chapter 3: Home

    Chapter 3. Chapter 3 explains the research method being used in the study. It describes the instruments associated with the chosen research method and design used; this includes information regarding instrument origin, reliability, and validity. Chapter 3 details the planned research approach, design, and analysis.

  19. 4.2 Reliability and Validity of Measurement

    Figure 4.2 shows the correlation between two sets of scores of several university students on the Rosenberg Self-Esteem Scale, administered two times, a week apart. The correlation coefficient for these data is +.95. In general, a test-retest correlation of +.80 or greater is considered to indicate good reliability.

  20. Validity and reliability

    This chapter discusses validity and reliability in quantitative, qualitative, naturalistic and mixed methods research. It suggests that both of these terms can be applied to these different types of research, though how validity and reliability are addressed in different approaches varies. The chapter indicates how validity and reliability are ...

  21. Reliability and Validity of Measurement

    Here we consider three basic kinds: face validity, content validity, and criterion validity. Face Validity. Face validity is the extent to which a measurement method appears "on its face" to measure the construct of interest. Most people would expect a self-esteem questionnaire to include items about whether they see themselves as a person ...