what is a business plan in travel and tourism

Travel Agency Business Plan Template

Written by Dave Lavinsky

Travel Agency Business Plan

You’ve come to the right place to create your Travel Agency business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their travel agencies.

Below is a template to help you create each section of your Travel Agency business plan.

Executive Summary

Business overview.

My Itinerary Travel Agency is a new travel agency located in Boca Raton, Florida. The company is founded by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

My Itinerary Travel Agency will provide a full suite of travel planning services for individuals nationwide through its sophisticated online platform and accompanying customer app. My Itinerary Travel Agency will be the go-to travel agency for personalized service, convenience, and expertise of its travel agents. The company will be the ultimate choice for customer service while offering the best travel accommodations available.

Product Offering

The following are the services that My Itinerary Travel Agency will provide:

• Airline travel bookings
• Tour and travel package sales
• Accommodation reservations and bookings
• Cruise bookings
• Car rental reservations
• Travel ticket sales and reservations
• Tour ticket sales and reservations

Customer Focus

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver the best communication, service, and the best prices.

Management Team

My Itinerary Travel Agency will be owned and operated by Sandra Rodriguez. Sandra is a graduate of Florida University with a degree in business. She has over ten years of experience working as a travel agent for another local agency. Sandra will be the company’s chief executive officer. She will oversee the travel agency staff, manage customer relationships, and build vendor relationships.

Sandra has recruited sales and marketing expert, Sara Anderson, to be the company’s chief marketing officer and help oversee travel agency’s sales and marketing activities. Sara will handle all branding, marketing, advertising, and outreach for the company. She will also create and maintain the company’s online and social media presence. Sara has a Master’s degree in Marketing and has nearly ten years of experience working as a marketing director for a leading travel industry corporation.

Success Factors

My Itinerary Travel Agency will be able to achieve success by offering the following competitive advantages:

• Skilled team of travel agents combined with the latest technology in the industry will allow the company to provide its clients with personalized service and modern convenience to make planning their trip easy and efficient.
• The members of the leadership team have long standing relationships with a large pool of vendors, allowing them to provide clients with the best deals possible on premium accommodations.
• The company offers a variety of modes of communication to better serve more clients’ preferences. Customers can speak with a travel agent in person, via telephone, video call, email, or chat through the website or app. Support is available 24/7 to ensure all clients’ questions and concerns are promptly attended to.

Financial Highlights

My Itinerary Travel Agency is seeking $290,000 in debt financing to launch its travel agency. The funding will be dedicated towards securing the office space, and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office build-out: $110,000
• Office equipment, supplies, and materials: $70,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for My Itinerary Travel Agency.

Company Overview

Who is my itinerary travel agency.

My Itinerary Travel Agency is a newly established travel agency in Boca Raton, Florida. My Itinerary Travel Agency will be the first choice for anyone seeking a personalized approach, 24/7 support, and streamlined technology to make trip planning easy. The company will serve customers nationwide from their headquarters in Florida.

My Itinerary Travel Agency will be able to guarantee the best deals possible thanks to the leadership team members’ long standing relationships with a large network of vendors in the hospitality, transportation, and entertainment markets. The company’s team of highly qualified travel agents will provide personalized service to each client, removing the uncertainty and hassles associated with finding and booking the right accommodations.

My Itinerary Travel Agency History

My Itinerary Travel Agency is owned and operated by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

Since incorporation, My Itinerary Travel Agency has achieved the following milestones:

• Registered My Itinerary Travel Agency, LLC to transact business in the state of Florida
• Has identified the ideal location for the company’s office and is in the process of securing a lease
• Reached out to numerous contacts to include transportation, hospitality, and entertainment companies to begin securing vendor contracts
• Began recruiting a staff of accountants, travel agents, and other office personnel to work at My Itinerary Travel Agency

My Itinerary Travel Agency Services

• Airline travel comparisons and bookings

Industry Analysis

The U.S. travel agency industry is valued at $48.5B with more than 90,600 businesses in operation and over 318,600 employees nationwide. Factors currently driving industry growth include an increase in domestic tourism and travel for overnight trips, vacations, and business purposes. More domestic travel typically results in more consumers using travel agencies to book their trips. The travel agency industry can be segmented by brick-and-mortar establishments or online businesses. The global market size for the online travel agency segment reached $432B last year and is expected to rise as more people use the internet to book their trips. The travel agency industry relies heavily on the use of technology. Industry operators must stay up-to-date on the latest travel technology in order to remain competitive in the market.

One of the most significant hurdles for travel agency operators is attracting customers in the age of do-it-yourself booking. Now that customers are able to book many of their travel accommodations themselves, travel agents must be able to demonstrate why booking with them is a better option. Some ways industry operators can add value are by providing personalized services, promotional discounts, and helpful information about accommodation options.

Customer Analysis

Demographic profile of target market.

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver professional communication, service, and the best prices.

The precise demographics for Boca Raton, Florida are:

Customer Segmentation

My Itinerary Travel Agency will primarily target the following customer profiles:

• Individuals and families planning a vacation
• Business travelers
• Individuals and families in need of accommodations for events such as weddings, reunions, or conventions

Competitive Analysis

Direct and indirect competitors.

My Itinerary Travel Agency will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fun Destinations Travel Agency

Fun Destinations Travel Agency is one of the largest and oldest travel agencies in Florida. The company was founded in 1958 in Boca Raton with one small office location. Now, the company has over 50 locations throughout multiple states. Fun Destinations specializes in booking accommodations for family vacationers. The company books accommodations near key family destinations such as theme parks, resorts, and tourist attractions. Fun Destinations is family owned and operated so the founders are familiar with the hassles associated with planning a family vacation. For this reason, Fun Destinations focuses on booking the best family-friendly accommodations so its clients can relax and enjoy the family fun.

Best Fit Vacations Travel Agency

Best Fit Vacations Travel Agency is a small travel agency catering to Boca Raton locals from its central office and nationwide clients via its online booking platform. The company was established in 1995 with the mission of providing vacation accommodations that will be “the best fit” for every client. Best Fit Vacations is owned and operated by industry professionals that have extensive experience working with vendors to negotiate the best deals for clients. The company strives to get the lowest prices for every booking and regularly finds additional savings and discounts other agencies might not know about.

Trustworthy Travel Agency

Trustworthy Travel Agency is a Boca Raton, Florida-based travel agency that provides superior service to its consumers. The company is able to provide a wide variety of travel accommodation bookings for customers in the area. Trustworthy Travel Agency has three locations throughout the state and operates an online booking platform for nationwide travelers. Customers can book online or over the phone at their convenience. The company uses an algorithm that finds the lowest prices on travel, lodging, and other accommodations across the country.

Competitive Advantage

My Itinerary Travel Agency will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

My Itinerary Travel Agency will offer the unique value proposition to its clientele:

• My Itinerary Travel Agency offers the best deals through its extensive vendor network.
• The company offers personalized customer service, a variety of communication modes, and 24/7 support.

Promotions Strategy

The promotions strategy for My Itinerary Travel Agency is as follows:

Social Media Marketing

The company’s chief marketing officer will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure My Itinerary Travel Agency maintains an active social media presence with regular updates and fun content to get customers excited about traveling.

Professional Associations and Networking

My Itinerary Travel Agency will become a member of professional associations such as the Travel Agency Association, American Travel Agents Society, and the Florida Travel Industry Association. The leadership team will focus their networking efforts on expanding the company’s vendor network.

Print Advertising

My Itinerary Travel Agency will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in professional ads to place in travel magazines and local publications.

Website/SEO Marketing

My Itinerary Travel Agency’s chief marketing officer will design the company website. The website will be well organized, informative, and list all the services that My Itinerary Travel Agency is able to provide. The website will also list testimonials from happy customers.

The chief marketing officer will also manage My Itinerary Travel Agency’s website presence with SEO marketing tactics so that when someone types in a search engine “best travel agency” or “travel agency near me”, My Itinerary Travel Agency will be listed at the top of the search results.

The pricing of My Itinerary Travel Agency will be on par with (and often lower than) competitors so customers feel they receive value when purchasing the company’s services.

Operations Plan

The following will be the operations plan for My Itinerary Travel Agency.

Operation Functions:

• Sandra Rodriguez will be the chief executive officer for the company. She will oversee the travel agents, vendor relationships, and customer relations. Sandra has spent the past year recruiting the following staff:
• Sara Anderson – chief marketing officer who will oversee all marketing strategies for the company and manage the website, social media, and outreach
• Tom Brown – accountant who will provide all accounting, tax payments, and monthly financial reporting for the company
• Christopher Jones – lead customer support manager who will directly oversee all customer support activities

Milestones:

My Itinerary Travel Agency will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to lease the office

12/15/2022 – Finalize personnel and staff employment contracts for the My Itinerary Travel Agency management team

1/1/2023 – Begin build-out/renovation of the office, and purchase office equipment and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts for initial vendors

3/15/2023 – My Itinerary Travel Agency officially opens for business

Financial Plan Business Plan FAQs

Key revenue & costs.

The revenue drivers for My Itinerary Travel Agency are the commissions earned as a percentage of bookings from vendors and fees charged to customers for consultations and services.

The cost drivers will be the overhead costs required in order to staff a travel agency firm. The expenses will be the payroll cost, utilities, greenhouse equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average accommodations booked per month: 9,000
• Average commissions per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

What Is a Travel Agency Business Plan?

A travel agency business plan is a plan to start and/or grow your travel agency business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your travel agency business plan using our travel agency Business Plan Template here .

What are the Main Types of Travel Agencies?

There are a number of different kinds of travel agencies , some examples include: independent agency, host agency or franchise.

How Do You Get Funding for Your Travel Agent Business Plan?

Travel agencies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  This is true for a travel agent business plan and a tour and travel business plan.

What are the Steps To Start a Travel Agency Business?

Starting a travel agency business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Travel Agent Business Plan - The first step in starting a business is to create a detailed business plan for your travel agency  that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your travel agency business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your travel agency business is in compliance with local laws.

3. Register Your Travel Agency Business - Once you have chosen a legal structure, the next step is to register your travel agency business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your travel agency business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Travel Agency Equipment & Supplies - In order to start your travel agency business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your travel agency business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful travel agency business:

• How to Start a Travel Agency Business

Travel Agency Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their travel agencies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a travel agency business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Travel Agency Business Plan?

A business plan provides a snapshot of your travel agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Travel Agency

If you’re looking to start a travel agency or grow your existing travel agency you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your travel agency in order to improve your chances of success. Your travel agency business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Travel Agencies

With regards to funding, the main sources of funding for a travel agency are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a travel agency is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your travel agency business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of travel agency business you are operating and the status; for example, are you a startup, do you have a travel agency that you would like to grow, or are you operating a chain of travel agencies.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the travel agency industry. Discuss the type of travel agency you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of travel agency you are operating.

For example, you might operate one of the following types:

• Commercial Travel Agencies : this type of travel agency caters to business travelers. These agencies specialize in tracking down deals for business travelers to help companies manage travel costs.
• Online Travel Agencies : this type of travel agency exists only in cyberspace. They provide clients with the convenience of online booking and discounts that are available only to professional travel agencies.
• Niche Travel Agencies : this type of travel agency provides clients with specialized knowledge of a region.
• Membership Associations : Memberships associations give travelers access to the organization’s travel planning services for the cost of an annual membership rather than charging per transaction. This type of agency offers the most benefit to frequent travelers.

In addition to explaining the type of travel agency you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new location openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the travel agency business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the travel agency industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards glamping, it would be helpful to ensure your plan calls for plenty of luxury camping packages.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your travel agency business plan:

• How big is the travel agency business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your travel agency. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your travel agency business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: sports enthusiasts, soccer moms, baby boomers, businesses, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of travel agency you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than businesses.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most travel agencies primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other travel agencies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes customers making travel arrangements themselves at home. You need to mention such competition to show you understand that not everyone who travels uses travel agency services.

With regards to direct competition, you want to detail the other travel agencies with which you compete. Most likely, your direct competitors will be travel agencies located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better travel packages?
• Will you provide products or services that your competitors don’t offer?
• Will you make it easier or faster for customers to book your offerings?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a travel agency business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of travel agency that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular accommodation and transportation booking, will you offer items such as tour packages and excursions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the packages you offer and their prices.

Place : Place refers to the location of your travel agency. Document your location and mention how the location will impact your success. For example, is your travel agency located next to a heavily populated office building, or highly trafficked retail area, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your travel agency marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your travel agency’s storefront extra appealing to attract passing customers
• Distributing travel brochures outside the travel agency
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Social media advertising
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your travel agency such as serving customers, procuring supplies, keeping the office clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your travel agency’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the travel agency business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in travel agencies and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per week or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your travel agency, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a travel agency:

• Location build-out including design fees, construction, etc.
• Cost of equipment like computers, website/platform, and software
• Cost of marketing materials and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Travel Agent Business Plan Template PDF

You can download our travel agent business plan PDF to help you get started on your own business plan.  

Travel Agency Business Plan Summary

Putting together a business plan for your travel agency is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the travel agency business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful travel agency.

Don’t you wish there was a faster, easier way to finish your Travel Agency business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

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Other Helpful Business Plan Articles & Templates

How to Create a Business Plan for Your Tour or Travel Company

Do you have the next great tour business or travel company idea, but don’t know how to turn it into reality? You’ve found your niche and even come up with the best tour company name ever, but who do you tell and how do you get started? 

Table of Contents

Why your tour company needs a business plan.

We’ve previously covered topics on how to build your business, but one beneficial, even crucial, practice before you start is to write up a small business plan, one that compiles all the important aspects of your brand in a single 15-20 page document. Having a simple tourism business plan will help you plan for the future and even discover new things about your brand. 

Whether you’re a young entrepreneur building a tour startup in search of investors, or you’re an established tour operator looking to better understand your business and take it to the next level, a tour operator business plan can help guide you in the right direction. 

The Benefits of a Business Plan

As mentioned above, a tour company business plan is a document that outlines all the important aspects of your tour business. From your company goals and objectives, to your team members, and even your financial statements, a business plan is an effective tool for analyzing the ins and outs of your business.

It is the ultimate document used to convince investors and lenders to support your tour company. If you’re not looking for investors, writing a simple business plan for your tour business is still useful practice to align the leaders in your company, discover any shortcomings you might have missed, and plan for future growth.

How to Create a Tourism Business Plan

Now that you understand why having a small business plan is important, you’re probably wondering how to write one. You can use a business plan template, but it’s good to know why you’re including the information it asks for. It’s also acceptable to cater the content of your business plan to suit your unique company, but there are certain sections that investors expect to see, making them beneficial for you to include.

Here is what you need to include in your company’s business plan: 

Executive Summary

One of the most important sections of your business plan will be your executive summary, which serves as a high-level overview of your business, providing highlights of the fundamentals of your brand.

You’ll notice that most, if not all, of the topics covered within your executive summary will have their own dedicated section later on in your business plan. Because the executive summary is typically limited to a single page, leave the nitty-gritty details for their respective sections and use the executive summary as a way to simply introduce the topics to your reader. 

Executive summary topics:

• What is your business and what does it do? Do you host walking tours or provide bicycle rentals? Are you a tour guide or do you run a themed hotel experience? Give the reader a clear understanding of your business concept.
• What are your business goals and where do you envision your company in the future? How do you want to see your business grow?
• What makes your business different from your competitors? Whether you’re renting out a specific product like Segways or providing a service like guided tours, discuss what sets you apart from (and makes you better than) similar businesses in your industry.
• Who is your target audience? Who are you selling to and why are they interested?
• What is your marketing strategy? How do you plan to connect with and convert your customers?
• What is your current financial state? What is your projected financial state?
• What is the purpose of your business plan? Are you looking to secure investors and/or lenders? If so, how much are you asking for? You won’t need to discuss this if your business plan is strictly for your own planning purposes.
• Who is on your team, what are their job titles, and what do they do?

Again, like your business plan as a whole, not all of the topics listed above may be applicable to your business or your specific needs, so include only what you see fit. 

Company Overview

Your company overview should give your reader a detailed understanding of who you are and what you do. This includes technical topics like your business description, structure, and model, but should also cover the heart and soul of your company. That is, not only what you do, but why you do it. Developing your brand story is an important step to branding in the travel and tourism industry .

What is it about running a bungee jumping business, wine tasting tour, or spelunking course that inspires you? What is your company’s mission, vision, purpose, and USP (unique selling proposition)? What are your business goals and objectives, both short-term and long-term? Defining these aspects of your business helps readers, whether investors or your own employees, connect with your business at a deeper level.

Market Analysis

Another important section to include in your business plan for your tour company is a detailed market analysis. Even if you’re creating your business plan for internal use only, conducting market analysis and research is an excellent way to gauge your position within your industry, identify areas of concern, and create an effective marketing strategy using the 7 Ps of Travel and Tourism Marketing .

Things to consider in your market analysis include your target market and demographic, whether your marketing strategy is aligned with your target market, where you want to position yourself in the industry in relation to your competitors, and where you have room to improve. 

Try conducting a SWOT analysis for your tour business to explore your:

• Strengths – what do you do well?
• Weaknesses – what could you do better?
• Opportunities – are there gaps in your industry that you can take advantage of?
• Threats – what external factors affect your chance of success?

Team Summary

Use your team summary section to outline the leaders and key players in your tour company. An organizational chart works well to display this information and will usually explore members of management and other key personnel, their job titles, and their roles and responsibilities. Be sure to address how each person plays/will play an integral role in the success of your tour business or travel company.

Even if your business is very small or you run a sole proprietorship, it’s still worth including a team summary section so that potential investors can get to know who they’re investing in. A team summary adds a human element to your business plan and can help build your readers’ confidence by showing them that they can trust the leaders (even if it’s just you) to bring the company to success.

Financial Plan

Discuss your finances. What is your current financial state, what is your future financial projection, and how do you plan on getting there? If you’re looking for an investment, how much do you need? Include relevant documents, paperwork, statements, calculations, etc. to back up the numbers you’re sharing.

Marketing Plan

Needless to say, tour marketing is one of the most important aspects of your tour business.

Your business plan should have a detailed marketing strategy and promotional tactics, including pricing strategy, advertising channels, and innovative tactics. It should also leverage social media and other tourism-related technology to reach your target market effectively.

Your Business Plan Can Set You Up For Success

Investing the time up front to create a simple business plan for your tour company is worth the effort, and is crucial to becoming a successful tour operator. Going into anything without a plan can be risky, and starting a tour business is no different. 

Once you know how to write a business plan and understand the main components that make one effective, you’ll have an invaluable tool for securing investors and planning your company’s growth in the competitive tourism and travel industry. There’s really no better time than now, so go out there, write a killer business plan, and start the tour business of your dreams .

Written By | Edward Nieh

Edward Nieh is a freelance writer and copy editor working across multiple mediums for clients from various industries. He has a degree in creative writing with a focus on screenwriting for feature films.

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How to create a tour operator business plan in 8 steps

Preparing to Write a Business Plan

Tour operator business plan template, tips and tricks for a strong tour operator business plan.

Wondering how to turn your tour operator idea into a real business? The first step to launching a startup and getting investors onboard is to develop a formal proposal called a business plan . Whether you want to start a travel agency, a walking tour company, or an adventure travel business, you will use a business plan to communicate exactly how you plan to make your idea come to life. 

Creating a tourism business plan might sound daunting; in this article, we’ll show you how to do one and offer lots of advice for first-time founders. You’ll be able to use this article as a tour operator business plan template to write your own sample business plan (as an exercise) or to create the real thing.

To more clearly illustrate how to create a tour operator business plan, we’ll use a sample business as we go through each section. Our sample business is a small tour operator startup that specializes in ecotourism in Thailand.

Before you start to create your official business plan, it can be helpful to think through several aspects of your business so that you are fully prepared to address each topic in the business plan template. One excellent preparation exercise is to complete a Business Model Canvas for your company. 

The Business Model Canvas encourages you to think critically about your customers, cost structure, revenue streams, marketing strategy, and more. It’s the perfect warm-up for your business plan because you’ll incorporate your Business Model Canvas notes into the actual business plan document. We recommend that you do this exercise with your co-founders, if you have any, and with a whiteboard – you’ll probably make lots of changes as you go!

You can find a printable Business Model Canvas template here .

Your tour operator business plan should contain at least seven sections: an executive summary, a company overview, a description of your services, an analysis of your market, an implementation plan, a team summary, and a financial plan. You might have one or more appendices at the end, if you have additional relevant information to include. The finished product should be formatted nicely and incorporate your company’s logo and branding.

Executive Summary

As the first component of your business plan, the executive summary is arguably the most important section. If you’re pitching your idea to investors, they’re likely very busy people, so you want to grab their attention from the beginning. The executive summary should contain a concise outline of your tour operator company’s objectives and goals, your mission and/or vision statements , your key success factors, and a clear description of your value proposition. 

Company Overview

Think of this section as what you would post on the “About” section of your tour operator company’s website. The company overview should explain who your company’s key leaders are, how and when the business started, what the ownership structure looks like (if you have investors, for example), where your office is located, and an outline of your current assets and debts. If you’re in the early stages of your business, this section might be quite short.

Operations Plan

The operations plan is where you describe exactly what your company will offer. What kinds of tours will you sell? Where exactly will you operate? This is the type of information you would list on your website for potential customers or guests to read – but without too much of a sales pitch. 

In this section, it can also be helpful to include a description of the full “ life cycle ” of your business. What happens before, during, and after a tour? What steps does the guest complete, and what happens behind the scenes at your company’s office?

Thinking about our Thai ecotourism company, we might illustrate how someone could book a tour perhaps six months in advance on our website. Between booking and arrival, we coordinate accommodation, meals, and transportation with partner providers. When the tour concludes, we offer transportation back to the airport and follow up with a special offer to book another tour with us at a discount. 

Market Analysis

This section explores your specific niche within the tourism industry and the geographic location(s) where you plan to operate. Who are your target clients or guests? Who are your main competitors? What trends exist in this facet of the industry? Is the amount of visitors to your location increasing or decreasing? 

Try to include statistics from reputable sources whenever you can. Destination marketing organizations, tourism bureaus, and air traffic data, just to name a few, can provide valuable insight and add credibility. This section should leave no stone unturned so that your reader can truly understand your market conditions.

In our ecotourism business in Thailand, for example, we would include information about travel trends in Thailand (like the most popular feeder markets), new air routes, economic trends, the number of new hotels being built, etc. We would also explore the ecotourism market; are more people choosing eco-friendly travel options today compared to five years ago? What companies are the current ecotourism market leaders globally and in Thailand?

Implementation

Now that you’ve explained your business idea and described the market in which you plan to operate, it’s time to outline exactly how you will bring your tour operator business to life. This section should include a SWOT analysis , details about your marketing and pricing strategies, and a sales projection. 

In the SWOT analysis , you will explore your company’s strengths, weaknesses, opportunities, and threats. What does your company offer that nobody else in the market does? What are some potential challenges that you will need to face? Using our ecotourism company example, a threat could be natural disasters – if there are floods or mudslides, our business cannot operate. On the other hand, an opportunity is that more people are interested in eco-friendly travel options. 

Your marketing and pricing strategies should be very specific. How will customers find your company? Which online channels will you use? Will you work through travel agents or directly with your customers? 

Your pricing strategy should include the exact rates you plan to charge for at least a year in advance. For example, our ecotourism company in Thailand might charge $699 for a package during low season, $899 during high season, and $999 over holiday periods, with rates increasing 5% each year. 

We might also offer a 10% discount for advance purchase bookings made at least 6 months in advance and charge a 50% cancellation fee for any reservations cancelled within 3 months of the tour departure date. Based on your pricing strategy, you can create a sales projection that will estimate your company’s sales performance, preferably over the next three years.

Team Summary

After your reader understands what your tour operator business will do, they’ll wonder who is going to make it happen. And if you’re planning to launch a full-fledged tour operator business, you’re probably not going at it alone. The Team Summary section should include a thorough plan for your company’s organizational structure, key leaders, employees, and training processes. 

Do you already have a management team in place, or will you need to hire additional leaders? How many employees will you need, and how much will you pay them? And how will you train and develop your employees? The Team Summary should answer all of these questions and provide enough information for potential investors to understand exactly how you plan to staff your business, pay your employees, and ensure all team members are trained properly. 

Financial Plan

The financial plan is extremely important to potential investors because they will want to maximize the return on their investment. Your financial plan is essentially a projection of your revenue streams and cost structure for your company’s first five or so years of operation. It will include not only revenue from ticket sales and costs from employee salaries, but also details like tour-operator software costs, insurance, taxes, marketing spend, depreciation of assets, interest on loans, and more. 

If you don’t have a finance background yourself, it may be helpful to seek assistance from an accountant or someone who knows the ins and outs of financial modeling. 

Additional Information

In an appendix, you can include supporting information or statistics that may be helpful for potential investors, but not essential to your business plan. For instance, you could include a full report on air traffic trends that you used in your Market Analysis section.

Download Your Tour Operator Business Plan Template

Now that you know what a Tour Operator Business Plan should include, below we provide the one we have specially created for you.

Writing a business plan is certainly not an easy task. It’s time consuming and requires a lot of thought, but a well written business plan can lead to significant growth for your company. As you complete your business plan, keep these pieces of advice in mind:

• Conduct thorough research on your market . When you pitch your company to investors, you want to be seen as an expert, so learn as much as you can about your competitors and market trends.
• Simplify your words and descriptions whenever possible . A business plan is not the place to wow your reader with flowery language – instead, you want your reader to easily grasp your value proposition. Think about writing so that a fifth-grader can understand it. The last thing you want is for your reader to be confused about what your company actually does.
• Don’t be afraid to make changes . As you work on your business plan, you might discover that some aspects of your business need to be adjusted for the greater good of the company. After all, the companies that are the most adaptable are the ones that survive!
• Get a second opinion (or a third or a fourth). A good test of your business plan’s readability and clarity is to let someone outside your industry read it, like a family member or friend. If they have a lot of questions, you might need to adjust your descriptions or more clearly explain your plans.
• Proofread ! Your business plan is a reflection of your company’s values. If your formatting is sloppy and your text is full of typos, your reader might question whether you have the attention to detail necessary to run a successful business.

Now that you have all the tools to create a great tour operator business plan, it’s time to get to work!

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Adrienne Fors is the founder of Strategic Stays, a consultancy specializing in tech solutions and copywriting for short-term rental businesses and boutique hotels. She was previously a Market Manager at Expedia, and she graduated from the School of Hotel Administration at Cornell University. Adrienne is originally from Minneapolis, Minnesota and enjoys traveling and playing tennis.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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Step-by-step guide to creating a tour operator business plan [template included]

By Kevin Tjoe — 13 Jan 2022

Business plan   Business set-up

Updated July 2023 – Ready to take the plunge and launch that tour company or adventure travel business you’ve been envisioning? Before you start welcoming guests, the best first step is always to build a detailed business plan. 

A tour operator business plan is more than just a formality; it is the compass that will navigate your business’s journey. A well-structured business plan for a tour operator provides the framework for transforming your vision into a thriving and sustainable business. It will help you clarify your goals, streamline your operations, and make informed decisions.

Let’s explore the immense value of a clear tour operator business plan as well as the most important elements to consider in this comprehensive document. 

Why create a business plan?

Crafting a business plan allows you to lay the groundwork for your tour operator business effectively. Whether you plan to help travelers make travel plans or to provide amazing tourism experiences, your business plan will serve a couple of key purposes:

• You can hit the ground running with a plan in place, and goals to work towards in the long term.
• You’ll have a quality business case to use if you’re applying for loans or grants.
• You can point your start-up resources, such as cash flow and staff, where they’ll provide the most benefit. This is particularly important if you’re starting with a tight budget.
• You’ll also have a ‘roadmap’ to help you navigate through the inevitable challenges, obstacles, and surprises in business!

Key elements of a tour operator business plan

In order to understand how to set up a tour operator business, you’ll first need to learn the key elements of a tour operator business plan.

1. Business overview

This section of your tour operator/ tour agency business plan provides a holistic snapshot of your company, offering readers a clear understanding of your business’s identity. Ideally, it should include the following:

• Business Name: Your business name should resonate with your target audience, conveying the essence of your offerings and the unique experiences you promise to deliver. Ensure it is memorable, evocative, and future-proof.
• Location: Detail the physical location of your tour operator business. Your location can influence your target market and the types of tours you can offer. Be specific about your base of operations and, if applicable, mention any satellite offices or future expansion plans.
• History: Describe the story behind your tour company’s inception. Share the passion and inspiration that sparked your journey into the travel and tourism industry, and ensure that it aligns with your brand values. 
• Ownership Structure: Clarify the legal structure of your tour operator business. Are you a sole proprietorship, a partnership, a limited liability company, or a corporation? Describe the ownership arrangement and highlight the key stakeholders involved in the venture. 
• Assets and Debts: Provide an overview of your company’s assets and debts. This includes tangible assets such as vehicles, equipment, and office space, as well as intangible assets like intellectual property and brand equity. If applicable, disclose any outstanding debts or financial obligations that may impact your business’s financial health and ability to grow.

2. Market analysis

Start by defining your target market. Are you catering to adventure-seeking travelers, history enthusiasts, or nature lovers? Consider their demographics, interests, and spending behavior. Research industry trends and analyze competitors to gain insights into their strengths and weaknesses. This will help you identify opportunities and potential gaps in the market that your business can fill.

In addition, study the external factors that could impact your business, such as seasonal fluctuations, economic conditions, and any regulatory requirements specific to the tourism industry.

3. Tour offerings

Crafting compelling and diverse tour offerings is at the heart of your tour operator business. Consider the unique experiences and attractions your target market seeks. Develop a range of tour packages that cater to different preferences and budget levels.

Your tours should not only showcase the best of the destination but also provide memorable and immersive experiences. Whether it’s organizing guided city tours, thrilling adventure expeditions, or cultural explorations, your offerings should reflect your passion for travel and your commitment to creating unforgettable memories for your customers.

Use your tour operator/ tour agency business plan to emphasize what sets your tours apart from the competition. Whether it’s exclusive access to hidden gems, knowledgeable guides, or sustainable practices, highlight the value that customers will gain from choosing your services.

4. Marketing strategy

Successful businesses have strong brands, so your business plan should set out branding guidelines . Consider the following key elements when coming up with a strategy that will guide how you should start marketing your tour business:

• Branding Guidelines: Outline your branding guidelines, including your brand’s visual identity, mission statement, core values, and brand voice. Emphasize consistency across all touchpoints, from your website and social media platforms to your tour brochures and customer interactions. 
• Advertising Channels: Identify the advertising channels that best align with your target audience and budget. Consider a mix of online and offline channels to reach potential customers effectively. Online channels may include pay-per-click (PPC) advertising, display ads, and sponsored content on travel websites. Offline channels could involve partnering with local travel agencies, and tourism boards, or participating in travel trade shows and events. 
• Social Media Channels: Social media is a powerful tool for connecting with travelers and building a loyal community around your brand. Engage users with captivating visual content, compelling storytelling, and interactive posts that evoke a sense of wanderlust. Utilize platforms like Instagram, Facebook, Twitter, and YouTube to share breathtaking photos, behind-the-scenes glimpses, and testimonials from satisfied customers.
• Customer Reviews and Testimonials: Encourage satisfied customers to share their stories and feedback on platforms like Google Reviews, TripAdvisor, and your website. Positive reviews build credibility and serve as powerful social proof, enticing potential travelers to choose your tours with confidence. Respond promptly and graciously to all reviews, demonstrating your commitment to customer satisfaction.

• Content Marketing: Create valuable and informative content that educates travelers about your destination, highlights unique aspects of your tours, and offers travel tips and insights. Utilize blog posts, videos, podcasts, and downloadable guides to establish your tour operator business as a trusted authority in the travel industry.
• Partnerships and Collaborations: Consider strategic partnerships with complementary businesses in the travel and hospitality industry. Collaborate with local hotels, restaurants, and activity providers to create enticing package deals that appeal to travelers seeking a holistic experience. This is especially important if you are considering creating an international travel agency business plan, as collaborations can help broaden your reach.

5. Operations and management

The operations and management section of your tour operator business plan delves into the practical aspects that keep your business running smoothly and efficiently. This nitty-gritty exploration ensures that every aspect of your tour company is well-organized, legally compliant, and focused on delivering exceptional experiences to your customers. 

Here are the key components to include in this section:

• Business and Legal Structure: Clearly outline your chosen business and legal structure. Whether you are operating as a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation, this information provides a framework for your business’s governance and responsibilities.
• Risk Management and Workplace Health & Safety Plans: As a tour operator, the safety and well-being of your guests are paramount. Detail your risk management procedures and workplace health & safety plans to mitigate potential hazards and ensure a secure experience for travelers. Assess the risks associated with different tours and activities, develop contingency plans, and implement safety protocols that align with industry best practices.
• Terms and Conditions: Craft comprehensive and transparent terms and conditions for your tour offerings. Clearly communicate cancellation policies, refund procedures, and any limitations or requirements for participants. 
• Staff Scheduling and Training: Outline your staff scheduling procedures to ensure smooth operations and optimal customer service. Consider investing in staff training programs that equip your team with the knowledge and skills to offer insightful commentary, excellent customer care, and handle unforeseen situations professionally. Furthermore, you can optimize the utilization of Full-Time Equivalent (FTE)  tool to help you gauge the potential productivity of your staff and business.
• Reservation System: In the digital age, a robust and secure reservation system like Rezdy is vital for streamlining your booking process for both you and your customers. Invest in a reliable booking software that allows real-time availability updates, secure payment processing, and automated customer confirmations.

• Distribution Channels and Partnerships: Consider the distribution channels that will help grow your bookings and expand your market reach. Will you collaborate with online travel agencies (OTAs) or travel agents to promote your tours? Explore partnerships with local businesses, such as hotels and restaurants, to create enticing package deals. 
• Customer Relationship Management (CRM): A well-organized CRM system enables you to build lasting relationships with your customers. Implement CRM software to keep track of customer interactions, preferences, and feedback. Personalize your marketing efforts and start building customer loyalty through targeted promotions and personalized offers.

6. Financial plan

The financial plan is a key component of your tour operator business plan. It outlines your revenue streams, costs, and projected financial performance over time. A well-structured financial plan demonstrates the viability of your business and helps you secure funding if needed.

Start by estimating your startup costs, including equipment, licenses, marketing, and initial staff training. Calculate the expected cash flow, factoring in the seasonality of the tourism industry. Identify the pricing strategy for your tours, ensuring that it covers your expenses while remaining competitive in the market.

Create financial projections for at least the first three to five years, considering both conservative and optimistic scenarios. This will enable you to anticipate potential challenges and make informed decisions that will help you with growing your tour business.

Remember to regularly review and update your financial plan as your business progresses. Monitoring actual financial performance against projections will help you make timely adjustments and stay on track towards achieving your business goals.

Ready to start building your business plan as a tour operator?

Download the free all-in-one checklist for easy reference.

Getting your tour business off the ground

Now that you have an effective business plan in place, it’s important to ensure your business has the right software.

Online booking software for tour operators like Rezdy is designed to equip your business for success. It includes multiple features integrated into the system, which allows you to reduce your overall admin duties. Some of these tools include real-time availability to avoid double bookings, automatic customer updates and reminders, and secure payment processes.

Furthermore, Rezdy also offers a channel manager platform that connects your business to thousands of resellers instantly. Joining Rezdy Marketplace is as simple as listing your products and setting your commission rates. From there, you can let resellers on the platform promote and sell your services to their customers.

Set your business up for success with Rezdy

Set your business up for success with a FREE 21-day trial or alternatively, book a demo to learn more about Rezdy and our products!

If you enjoyed this article then make sure to follow the Rezdy blog . There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.

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Tour Operator Business Plan

Are you a travel enthusiast making itineraries for your friends & families? Well, if yes, then you are going to be an excellent tour operator. But for a successful business out of a hobby, a proper plan is needed.

Need help writing a business plan for your tour operator business? You’re at the right place. Our tour operator business plan template will help you get started.

Free Business Plan Template

Download our free tour operator business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Tour Operator Business Plan?

Writing a tour operator business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Describe what kind of tour operator company you run and the name of it. You may specialize in one of the following tour operator businesses:

• Inbound operators
• Outbound operators
• Domestic operators
• Adventure tour operators
• Group tour operators
• Luxury tour operators
• Online travel agencies
• Describe the legal structure of your tour operator company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your tour operator business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your tour operator services from them. Point out how you have a competitive edge in the market.
• Regulatory Environment: List regulations and licensing requirements that may affect your tour operator company, such as business registration & licensing, transportation regulation, consumer protection laws, employment laws, consumer protection laws, etc.

Here are a few tips for writing the market analysis section of your tour guide business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Itinerary planning
• Accommodation booking
• Guided tours
• Activities & excursions
• Travel documentation & visa assistance
• Travel Insurance
• Destination management services
• Additional Services: Mention if your tour operator company offers any additional services. You may include services like visa assistance, travel insurance, local transportation, etc.

In short, this section of your tour operator plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls, partnering with other businesses, offering referral programs, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts & offers, personalized service, etc.

Overall, this section of your tour company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tour operator business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or other staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your tour operator business. Your operational processes may include tour planning & development, marketing & sales, reservation & booking management, operations & logistics, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your tour operator business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your tour operator company, and describe their roles and responsibilities in successfully running the business.

This section should describe the key personnel for your tour operator services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your tour operator business’s assets, liabilities, and equity.
• Financing Needs: Calculate costs associated with starting a tour operator business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your tour operator business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample tour operator business plan will provide an idea for writing a successful tour operator plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tour operator business plan pdf .

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Frequently asked questions, why do you need a tour operator business plan.

A business plan is an essential tool for anyone looking to start or run a successful tour operator business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tour operator company.

How to get funding for your tour operator business?

There are several ways to get funding for your tour operator business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your tour operator business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tour operator business plan and outline your vision as you have in your mind.

What is the easiest way to write your tour operator business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tour operator business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a tour operator business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to start a Tour Operator business in 2024: A step-by-step guide

By Brieanne Biblow

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There are so many benefits of being a tour operator , but taking the first step to start your own tour company? That can feel daunting. Like any start-up business, there are lots of pieces that need to come together before you welcome your first customers. With countless resources out there, it’s easy to get overwhelmed when you’ve asked yourself “How do I start an online tour operator business?” We’re here to give you more than just a few tips on starting a travel and tour company. Dive into our practical step-by-step guide on how to start your own tour company.

How to start a Tour Operator business in 2024

1. choose a business niche, 2. register your tour company, 3. design your tour, 4. build relationships  , 5. market your tour, 6. launch your tour, choose a business niche.

Find your passion

The first step to becoming a tour operator is to know what you’re passionate about. If you survey a handful of happy tour guests, do you know the number one thing they’ll say makes a difference between a good tour and a tour they’ll recommend to all their friends? A passionate tour guide.

Your passion for cooking could translate into delicious food tours, or your love of the outdoors could turn into hiking tours, even a passion for all things spooky could transform into starting a ghost tour business. So, take some time to find your passion that you can’t wait to share with others every day.

Evaluate your city

Once you have your passion in mind, it’s time to take a look at your city. Is it a popular tourist destination? Is there anything that’s not being explored? While passion is key, it’s equally important to identify if there’s an opportunity. Passion without opportunity is just a hobby. Check in with your local tourism board to see if they have any market research reports that outline the opportunities and challenges in the industry.

Dig into travel and tourism trends

The travel and tourism industry, like any industry, can see larger trends in pop culture trickle down and open up entirely new business opportunities. Your potential customers are being influenced by trends, so why not do some research, incorporate ones that feel like a fit for you, and watch more bookings roll in.

Some 2024 tourism trends that will be influencing travelers:

• Multi-generational tours : Post-retirement boomers will be looking to travel with their entire families. So creating a tour offering that has something for the whole family could be a great idea.
• Cultural connection : More and more, savvy travelers are always looking for something truly authentic to the destination they’ve traveled to. That doesn’t mean you have to be the authentic expert. Instead, think about exploring opportunities to partner with other start-up businesses in your community that could add this element to your tour offering.
• From screens to reality: Keeping a pulse on popular TV shows and movies can be a great way to come up with unique tour ideas that can target new customers for your business.

Identify your target market

Now that you have innovative tourism ideas , you need to map out what your ideal potential customer looks like. Think about the types of people that will be attracted to your tour.

• What’s their age demographic?
• Where are they coming from?
• What language(s) do they speak?
• What interests do they have?

Who your customers are will determine many of the decisions you make later. This information will also be crucial when you create your marketing strategy. So, take the time to get to know your target market.

Research your competitors

Having found your tour idea and evaluated the market in the previous section, you’re almost ready to register your tour company. But first, you’ll need to research your competition, so you know what you’re up against. Head to Google and search simple like “tour operators near me” and ask yourself:

• What are they doing well?
• Where are their gaps?
• What are their price points like?

Then, find ways to differentiate yourself and stand out.

Register your tour company

With your research complete, now is a good time to consider your options for registering your business. Go to your local tourism board and find out the requirements for starting a tour company in your area. Here are some of the legalities you might have to go through.

Name your tour business

The first thing you need to do is name your business. Your tour name will be used in all of your documentation. Make sure your name is both memorable and descriptive. The most important is if the website domain is available. If your name checks all the boxes, go to your local Registrar of Companies to get it approved and then purchase your domain.

Register your business

Now that you have a name you’re ready to make things official by registering your business. There are different options for how you register— sole proprietorship, partnerships, corporations. Speaking to a small business accountant is a great idea to understand the tax implications of each option. Then, evaluate the pros and cons of each before you make your decision.

Get your business license and permits

Once you’ve registered your business, you’ll need to get a local business license. Check in with your local municipality to do this. You might need to obtain additional permits and licensing based on where you are operating and if you have any vehicles.

Purchase liability insurance

Protect your business, yourself, and your guests by getting liability insurance. Accidents happen, that’s a given. But to ensure that you aren’t held personally liable, you’ll want to meet with an insurance company to learn about what coverage your business needs. Some commonly required in the tourism industry are:

• Commercial General Liability (CGL)
• Property Insurance
• Accounts Receivable Insurance

Register as a tour guide

If you are guiding, you might need to complete a course to become a licensed tourist guide. This allows you to take tourists around a designated geographical area. To find out if you need to register as a guide, check in with your local tourism board.

Open a business bank account

Now that you have a business license, you’ll want to open a corporate bank account. This will help you keep track of all your expenses and revenue and make accounting a lot easier.

Design your tour 

Write your business plan

With all the legalities taken care of, it’s time to write your business plan.

A business plan is a document that holds all of your ideas. It’s your roadmap that helps you determine how you’ll move forward. Include your company description, market analysis, partnership opportunities, and small business goals . It should also include your marketing plan, operations plan, and a list of your vendors, products, and services. It should also contain a variety of financial projections for your first 1-5 years of business. Remember: it’s okay if you don’t have all the answers right away, but it’s good to know what to focus on as you grow.

Side note: once you get up and running, you should learn how to develop a strategic plan to help you reach your ultimate vision for your tour operator business.

Create your Unique Selling Proposition

With your business plan in hand, it’s time to lock down your unique selling proposition.  This explains what makes your tour better than the competition. It’s the benefit that travelers can only get by booking with you — like that you provide ethical travels & tours .  You should be able to define this in one sentence.

Set your tour pricing

Now that you’ve evaluated your market it’s time to determine the value of your tour and choose what you will charge. It’s important to consider your operating costs and market value as well as what you think customers are willing to pay. This part often feels overwhelming for a lot of start-up businesses, which is why we’ve created our free Tour Operator Costing Sheet .

Craft your brand story

Now comes the fun part—it’s time to create a compelling story for your tour. Make sure it has a definite beginning, middle, and end. Find themes that you can carry through the entire experience. A clear narrative makes your tour more memorable.  The goal is to have your guests telling their friends all the neat things they learned in the weeks that follow.

Design a tour logo

Once you’ve created a story for your tour, it’s time to design your brand around it. The first step is to create a logo. Your logo is the visual representation of your business. It will be used in all of your marketing collateral. You can choose to work with a graphic designer, or give free tools like Canva a try. Lookin for some inspiration? Check out more ideas for branding your business .

Build a travel website

Alright! You’re finally ready to create an online presence for your business . This is how many travelers will find you when researching their trips. If you don’t know how to build a website you have a few options; you could hire a contractor, or try your hand with tools like: Wix , Squarespace , or WordPress . Whatever you choose, make sure your website works with online booking system (like Checkfront 😉).

Set up an online booking system

You don’t just want travelers to find you online; you want them to make, and pay, for reservations right on your website. To do this, you need an online booking system . Your booking system can also be used to process your in-person and over the phone reservations. Here are a few links that will help you find the platform that’s right for you.

• What is an Online Booking System?
• How to Create an Online Booking System in 24 Hours (or Less)
• Start Using Checkfront’s Booking System for Free

Build Relationships 

Talk to other tour guides

When starting a business, many entrepreneurs think they need to do everything on their own. This can lead to loneliness and frustration. But, you don’t have to do it alone. Many guides would be happy to share their knowledge with you. Go out and build relationships with other operators in your city, who aren’t direct competitors. Online communities like Tourpreneur are an invaluable resource for tour operators at any stage of their business.

Connect with the local tourism community

Take any opportunity you have to build relationships with local business . While it’s difficult to walk into a room full of strangers and feel like an outsider, you won’t regret pushing yourself to meet other business owners. You’ll feel connected to people in the same boat as you and get a lot from the relationships you make. Just don’t forget to give back. Here are a few key relationships you should build locally:

• With your local city council
• Your local tourism or destination management organization (DMO)
• Your local tourist information office
• Hotel front desks and tour desks

Market Your Tour

With your target market defined and your marketing strategy ready to go, it’s time to get the word out about your amazing business! From online travel agents to social media to email marketing, we’ll cover it all:

List your tours on OTAs

Make it easy for travelers to find you by listing your tour on online travel agents (OTAs). OTA’s like Viator, Expedia Local Expert, Google Things To Do and GetYourGuide already have experience in digital advertising and have built up a mass following. While they will take a commission from your sales, they also have a significant amount of marketing spend at their disposal that your business can benefit from.

Think about it like selling vegetables — while you could set up a booth at a local farmer’s market, you’ll probably get far more customers by selling in a grocery store.

Implement SEO best practices

Now that you’re tour is listed with a couple online travel agents, it’s time to start driving traffic to your website. The best long-term strategy to do so is through search engine optimization (SEO). You can use SEO best practices to optimize your site for Google and other search engines. One of the best things to do is to SEO optimize your product descriptions . That way when someone searches for something related to your tour, your website shows up in search results.

Buy Google Adwords

While SEO is great, it’s a long-term strategy and can takee time to crawl up Google or Bing’s search rankings. To get immediate results you can buy AdWords. Instead of waiting for Google’s algorithm to show your website on the results page, you bid on specific keywords related to your business so your site shows up on top of the page.

Start email marketing

With steady visitor traffic coming to your website, you’ll want to capture their emails so you can stay in touch with them. Email marketing is a powerful tool when done right but it will take some work to stand out in your customers’ inboxes. Our Complete Guide to Email Marketing for Tourism Operators is a great place to start.

Get on Facebook and Instagram

Social media is where your customers are likely spending most of their time online, so you should be there, too. Creating a Facebook page and Instagram account will let you connect to your customers, post pictures of your tours, and make your company information easy to share and recommend. Plus, you can use Facebook Messenger or Instagram’s Direct Messages to answer questions and use the ad network on both platforms to help more people discover your tour.

Launch Your Tour

Host Your Friends and Family

As you prepare for a successful business launch , you’ll want to do a few test runs. We recommend a pre-launch buzz campaign or hosting a few friends and family first. Think of it as your dress rehearsal. Go through the tour from start to finish and collect as much feedback as you can. Once you feel confident that you’ve worked out the kinks, you’re ready to launch! 

Final thoughts

Building your own tour business is no easy feat. From designing a tour and evaluating your market, to building relationships, your brand, your online presence, and getting those first customers through the door. There’s a lot of pieces to put together. However, following this step-by-step guide and your intuition you’ll have a successful tour operator business in no time.

Want to get your tour business off to a running start?

Join the 30 Day ‘Things to Do’ Challenge for Tour Operators.

Tackle one small task a day and watch your business grow.

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Setting Up a Tourism & Travel Company - Making a Business Plan

Read Time: 5 Minutes

Posted: 06 Mar 2019

06 Mar 2019

Updated: 15th May 2023

If you’re planning on setting up a tourism business, you’ll definitely want to start with an airtight business plan . Here's everything you need to know about creating a business plan to start a travel company.

What is a Business Plan?

Your business plan is a document that sets out your business objectives and how you are going to achieve them.

When starting a travel or tour company, goals could include reaching new markets in different countries, making the booking experience easier or other gaps in the market. Crucially, you'll need to think about why you're starting this business.

Why is a Business Plan Important for Setting Up a Tourism Business?

Business plans are important for every kind of business. A successful business needs goals and to know the ways of reaching these goals. Without this important tool, it would be difficult to grow your business.

To succeed in the travel and tourism industry, you'll be providing customer service that could make or break someone's trip. From travel agencies to sightseeing tours, having a plan in place is necessary to succeed in this field.

How to Write a Business Plan for a Tourism Company

Here's what we recommend including in your tourism business plan.

Executive Summary

Company summary.

• Investments.

Market Analysis Summary

• Market segmentation - the groups of people you want to target.
• Key market trends in the tourism sector.
• Market needs based on current statistics in the tourism industry.
• How your competitors are positioned in the market.
• Where you have found a business opportunity in the market.  

Management Summary

Financial forecast, funding and costs.

• When will I start to see a profit?
• If I get any investment, when can investors expect a return?
• How much profit will you see over time?
• What kind of income can I expect from my business?
• How can I reduce the risk of failure?

Setting up a tourism business is no mean feat; we hope these tips give you a strong foundation for your new travel and tourism business. There are also plenty of free templates to suit all kinds of travel, tourism and hospitality companies that are easy to fill in with the help of this blog. Ready to start creating your business plan? Start here with how to determine your business model .

If you need any additional advice, our friendly team are on hand to help with every step of the way. Simply contact us here and we’ll do the rest. 

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How To Start A Tourism Business: Actionable Insights For 2021 & Beyond

• Business Management

Are you researching how to start a tourism business?

Since COVID, there are new considerations for travel businesses looking to enter the market, whether they focus on adventure travel , wellness retreats, or organizing local trips. For example, you will have to put careful thought into how you approach safety, insurance, branding, and marketing for your company.

To take some of the unknown out of the process, we have gathered some helpful insights for you. As with any start-up, there are many moving parts to bring together before you reach the point of lift-off.

Overall, you need to have a clear strategy, a good business idea, and be willing to put in the work.

How To Start A Tourism Business: Step-By-Step Instructions

1. formulate a plan for your business.

First, you need to develop a clear business plan .

Before setting the entity up, you’ll need a concise vision and understanding of what the business will look like and the direction it is going in. Here are some important aspects to cover:

Consider Your Unique Selling Proposition (USP)

Why will people sign-up with your company? What makes you great and stands you out from the competition? Is there something that you are going to do differently that travelers should know about?

Consider the answers to these questions and proudly claim them in your marketing materials to attract your ideal customers.

Mull Over Your Target Audience

You have a passion that is driving you to start a travel business.

It's this passion that is going to shine through and attract your ideal clients. Walk in knowing precisely who these clients are and what drives them to you, in particular.

From there, you can work on creating marketing messaging to reach them and draw them to your company.

Design Your Tours For Post COVID-19 Travel

As we emerge from the pandemic, safety while traveling will be top of mind for your clients.

Reconnection is going to be another aspect that travelers will be chasing. After months apart, there is lost time with family and friends to make up for.

When designing your tours, keep these two factors top of mind. Travelers will want reassurance that they can travel with peace of mind while having a great experience with their loved ones. As a travel company or tour operator, they will be looking to your expertise to guide them through the unknown terrain of traveling post-COVID.

Work Out Details For The Day-To-Day Operations

It’s essential to figure out the small print around how you will operate day-to-day.

Establish things like your operating hours, who you need to appoint to your team, and where you will work from. Also, consider your asset and equipment requirements and when and how you plan to go to market.

Estimate Your Costs

Naturally, you want your operation to be viable so that you can make a living off doing what you love. To get an idea of where you will be money-wise, you need to draw up a financial plan.

Work out exactly what your business costs will be. Keep in mind that you might have start-up and day-to-day running expenses, as well as costs related to suppliers and vendors once you're operating.

With this information, you can establish how much you need to charge clients for your service or offering.

Take a minute to check whether this is relative to what your competitors charge and suited to the market you are targeting?

As you will likely have start-up costs initially, you may not make a profit right away. See if you can put a number on how many tours or how much revenue it will take to get you to this point. Make a note of this and allow a little wiggle room for the unexpected.

2. Sort Out The Legal Stuff

The next big step in how to start a tourism business is to set up your operation to trade legally.

Register Your Business

First, you need to pin down a name and register your company.

Some of the different legal business structures include sole proprietors, partnerships, limited liability companies (LLC), and corporations. Select a suitable one based on your expected annual turnover, whether you are operating alone or with a partner, and whether you wish to carry liability personally.

Open A Bank Account

Open up a dedicated company bank account so that you can keep your personal and business finances separate.

Complete Your Tax Registration

The next step is to register your business for state and federal tax.

The type of taxes and date you’re liable to pay will depend on what legal entity you operate as. Business tax returns can get pretty complicated. So, it’s a good idea to appoint a professional tax practitioner who can ensure that you are registered correctly and prepare your returns.

Get Liability Insurance

All companies face unknown risks. To operate legally, lawfully, and safely, you need to get liability insurance at a minimum. This will protect you in the case a guest or employee has an accident.

Other insurance types to look into include Workman’s Compensation, Accounts Receivable, Property, and Errors and Omissions insurance.

Apply For Your Local Permits and Licenses

Depending on what kind of company you are starting, you may need local permits or licenses to operate, for example, a tour operator license.

Check in with your local tourism body or nearest government office to see what the requirements are.

Note that these can differ from state to state, so if you work in a state other than the one you are registered in, you may need to factor this into the equation too.

3. Develop Your Branding and Marketing

When researching how to start a tourism business, you’ll hear how critical it is to establish a brand image. It should represent who you are and speak to your audience.

On top of that, you need a clear marketing strategy to grow your customer base and get your brand online. Some of the first things to focus on are to:

• Put up a website
• Sign up to a bookings and payment platform provider, like WeTravel
• Design a company logo
• Start an online blog
• Set up social media accounts
• Claim your Google My Business profile
• Create profiles on review platforms
• Sign up with OTAs, travel agents, or vendor partners
• List on local directories

From there, it helps to know how to really sell your tours . Also, take a look at how your competitors market and sell their products. You can use the information to do even better.

4. Get The Right Tools, Technology, Team, and Equipment

Before you launch your business, be fully prepared with everything you need on the ground and to make things happen behind the scenes.

We’ve just mentioned some of the most important digital and technological considerations, including having a website, payment platform, social media accounts, and more.

Of course, you need computers, phones, and to furnish an office. You’ll need software and apps, like social media management or remote working tools.

You might also require equipment to host your tours or carry out your service, such as vehicles, radios, bicycles, and so on.

The last thing here is to hire a top-notch team. The people who work for you make or break your client experience, so choose them wisely.

5. Square Up Your Accounting

Finally, put your accounting systems in place. Keeping track of finances is vital to your business’s success, so having a formal process from the get-go is a must.

You’re Now Ready To Launch

From your research on how to start a tourism business, you'll know that it's no easy feat. But, after running through the points above, you’re now ready to launch and set up for success. Congratulations and good luck; let the real work begin.

Are you interested in finding out more about WeTravel’s booking and payment platform for your business? Watch the short clip below, or get in touch with us for a demo .

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21 Tourism and Travel Business Ideas

Back to Business Ideas Categories

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on July 21, 2022 Updated on July 4, 2024

The tourism industry is massive and diverse, offering many opportunities for sharp entrepreneurs. You could start a travel agency, a campground, a hotel, or a concierge service. Explore many more excellent tourism and travel related business ideas in our list below.

1. Travel Agency

If you love to travel and are always planning your next trip, starting a travel agency might be the perfect career choice. It’s a great way to share your love and knowledge of travel, and it can be very lucrative.

If you have the resources, starting a travel agency business can be a breeze. But first, you need to identify your target market. Will you focus on domestic or international travel? A lot of Americans go on short trips for vacation or business purposes, providing an opportunity for travel agencies to earn money. Once you find your niche and draw up a business plan, you should work on establishing your brand and promoting it to find clients.

2. Nightclub

Do you enjoy late nights on the town? If so, starting a club might be right up your alley. Before you open your club, it’s important to know that the industry is heavily regulated, especially when it comes to alcohol consumption. You’ll need to meet both state and local regulations and licensing requirements so it’s best to inquire about the details from your local authorities first.

Next, it’s a good idea to research the market and find out what other clubs in your area are offering. You’ll have to innovate and come up with a unique selling proposition and a creative marketing plan for your club to attract customers. With these in place, your club can be very profitable.

3. Travel Photography

Are you an amateur photographer who loves snapping great images? Photography in the US is an $11 billion industry expected to see steady growth in the coming years, so now would be a great time to stretch your entrepreneurial wings and give it a shot. You could focus on travel photography, if that’s your passion, and give the world beautiful photos while also seeing the world. You can capture landscapes, people, cultures, customs, and history.

Assuming you already have a professional-level camera, you’ll just need some great editing software and to build a website showing off your portfolio and listing your prices and services. Instagram and Pinterest are perfect social media networks for showing your travel photography.

If you’ve stayed in an Airbnb, you probably know how sweet it is to have a home away from home! This is why the homestay segment of the hotel and lodgings market has seen explosive growth in recent years, with Airbnb leading the way. Renting out your home as an Airbnb is an easy and flexible way to earn income, whether you’re looking for a little extra money or to build a serious business. 

The first step is to make sure your home or apartment can be rented out for short-term stays. In many areas today, there are laws either banning Airbnb rentals or limiting them to a certain share of local units. If your home clears that hurdle and is in an area with some tourist appeal, you’re already halfway there. If your apartment fails to meet one of these requirements, you might want to look into purchasing a home or apartment in an appealing destination, which you could then develop into a successful Airbnb. 

Whichever approach you choose, the most important step is delivering fantastic service to your guests. If you can achieve Superhost status, you’ll be well on your way to Airbnb success.

5. Translation Business

Demand for translation services is expected to grow as more companies seek to capture or increase their share of the global market. Translation businesses help translate documents, localize travel and city guide websites, and interpret speech, including sign language. If you’re thinking of starting a translation business, you’re not alone. But if you have the skills and the right talents and tools, you could edge out the competition. 

In this internet age, finding translators who can work remotely across the globe has become easier. Promoting diversity among your staff could also be good for your business because you’ll be able to offer translation services for more languages. Do the paperwork to register your business, keep yourself updated with the latest technologies, promote your services, and you should be able to gain traction as soon as you start operating.

6. Bed and Breakfast

Many Americans still prefer to stay in a traditional B&B for the unique hospitality, homemade food, and fascinating local insights. When starting a B&B, it’s important to be aware of the latest industry trends. For example, many guests prefer a facility that offers live entertainment or is located close to tourist attractions. It’s also to your advantage to research the market and see what features and services are being offered by the competition. Be innovative in coming up with ways to differentiate your business. Running a bed and breakfast is not easy, but it can be very rewarding if you play your cards right. 

7. Glamping

A decade ago nobody had heard the word glamping, which is short for “glamorous camping”. Today it’s a nearly $3.1 billion global industry and among the fastest-growing segments of the travel and hospitality market, expected to more than double by 2030. If you have a bit of land in an appealing location, or have the funds to purchase such a plot, you could start your own glamping business and make a good living offering luxury experiences to discerning travelers.

There will be some serious work involved. In addition to acquiring the property, you’ll need to outfit it with all the bells and whistles — from tents and teepees to high-end beds, furniture, lighting and air-conditioning and heating units. If your location is on the water, you could boost your revenue by also offering sailboats, canoes, kayaks, and more. But before you get started, this is a new and fast-evolving industry, so it’s best to take the time to research the market and learn the latest trends before diving in.

8. Jet Ski Rental

Do you like having fun out on the water? Well, so does everybody else! That’s why starting a jet ski business is almost always a great idea. The global personal watercraft market is worth $1.6 trillion and expected to expand an impressive 50% by 2027. Right now is a great time to start a jet ski business, bring good times to your community and ride the market expansion to great success. 

Getting there will require a significant investment. You’ll need to spend about $25,000 to get your first few jet skis, plus a rental facility on the water and permits and licensing fees. Of course, you’ll also need to live near an appealing body of water, preferably one that’s enjoyable for more than a few months of the year. Finally, you will want to get good insurance, because jet skis are as dangerous as they are fun.

Once that’s all settled, just start advertising on local outlets and events, posting on relevant social media groups and online vacation platforms. You’ll have your first few customers in no time, and soon be cruising toward success.

9. Campground

Do you love the outdoors? If so, setting up a campground could be the perfect way to start your entrepreneurial journey. The recent study found that an estimated 84.8 million Americans went camping in 2023, and 5.5 million of those were first-time campers.

Your biggest challenge in starting a campground is likely to be finding a suitable location. The most visited campgrounds in the US are in state parks, near bodies of water, surrounded by wilderness, or in the mountains. Once you find an ideal campsite, you’ll need to comply with licensing, zoning, and other legal requirements. Before you launch your business, it’s wise to research the market and find out what other campgrounds are offering. With careful planning and a creative marketing strategy, your campground can give competing sites a run for their money.

10. Pet Sitting

You’d probably never guess that pet sitting is a $2.4 billion industry , but it is indeed. People love their pets, and will spend whatever it takes to ensure they’re taken care of when they are away. The pet sitting market is projected to see impressive growth through 2030, so if you’re an animal lover, now is the perfect time to start your own pet sitting business and ride that wave to serious profits. 

The first step is to decide which type of pets you’ll care for. Do you have more experience with dogs or cats? Are you OK with snakes? Pigs? Once you’ve got that nailed down, you’ll just need to buy some pet toys and supplies and offer your services on a gigs site like TaskRabbit. It’s a good idea to reach out to friends, family and work-related contacts and acquaintances. If you’re able to generate an initial client or two from your own personal network, and provide them with great service, you’ll have a strong reference to promote your services and start building a successful business.

11. Spa Salon

If you’re a massage therapist or esthetician, you could open a beauty salon, nail spa, luxury spa, massage studio, or even a mobile spa, and make people feel better while making a good living.  

You will likely need to get licensed, which can take some doing, and deliver excellent services to compete in an increasingly competitive and saturated market. Another crucial aspect will be location — your spa should be somewhere with steady traffic. Or you could go the mobile spa route and make house calls, bringing your massage and therapeutic services to your clients. This is more convenient for them, which means you can charge a higher rate, despite having lower overhead.

There are many elements to consider for your spa business, but what is not in doubt are your chances of success if you’re determined and can deliver healing services.

12. Scooter Rental

With gas prices going up, more and more Americans are turning to cheaper, more eco-friendly options for their commute and for seeing the city. Scooters cost less than cars and run on electricity. Over the past decade, Americans took a third of a billion trips on shared bikes and scooters. That’s a huge number, and it’s expected to increase sharply in the next few years. Considering this, a scooter rental business is a smart choice.

But first, it’s important to understand that scooters are used primarily as a transport option for short distances. Setting up this kind of business requires a huge upfront investment because you might have to purchase some scooters, unless you can lease them. You’ve need to make sure you have all the necessary permits and insurance in place before opening.

Once you have everything you need, it’s a good idea to work on a marketing plan. You can use social media, print ads, and word-of-mouth to get the word out about your new venture.

13. Party Bus

Ready to party? As the pandemic recedes, everybody’s getting back out there to have a good time. For a lot of people that means renting out a party bus and dancing and drinking the night away while cruising down the streets.

Starting your own party bus business will require considerable investment. The major cost will be, of course, the bus itself. Hopefully you’ll be able to find a reliable one at a reasonable price and then deck it out with all the trimmings, from a bar and disco ball to a DJ booth and more. Once you’ve done some marketing and gotten the word out you’ll be able to charge as much as $700 per night, so it shouldn’t take too long before you see a major return on your investment. 

Just be sure to get all your licenses, permits and insurance — the last thing you want is for the party to get parked on the curb.

14. Car Rental

With some hard work and determination, you could start your own car rental business and provide travelers the transport they need while grabbing your share of a growing $30 billion US market .  

Keep in mind that this is a competitive industry, which means you’ll need to find ways to stand out, such as with deep discounts or a unique selection of cars. Speaking of which, you’ll also need to lay out a sizable investment to get your initial fleet of four to five cars. Finally, it’s crucial that you meet all the licensing and insurance requirements or your business could face severe fines, or worse.

But if you’re able to clear these hurdles, there’s a good chance your car rental business will soon be cruising down easy street.

15. Boat Rental

Who doesn’t love a day out on the water? There are so many things to do. from skiing and tubing to cruising, socializing, swimming and just taking in the sun. That’s why boat rentals are a $5.3 billion US industry expected to see smooth sailing and steady growth in the years ahead. If you like spending time outdoors, you could start your own boat rental business and help people enjoy their time off while making a good living. 

There are several possible constraints. For one, you should live near a sizable body of water, and find an available access point or marina to base your operations. Second, you’ll likely need to accept the seasonal nature of this line of work, which in most areas of the US will only bring in revenue for 6-7 months of the year. Finally, getting started will require a significant investment, as appealing, rentable boats do not come cheap. 

But if you’re OK with all this, and able to acquire the necessary permits and insurance, once you start putting boaters on the water you’ll be cruising straight toward success.

16. Bike Rental

As travel regains steam and more workers return to the office, demand for bike rental for last-mile connections is sure to increase. If you’re thinking of starting your own business, a bike-share outfit or bike rental shop could be a great option. The US bike rental industry is projected to grow in the next five years amid a bike-share boom, driven in part by environmental concerns.

There are a few things you need to consider before starting a bike rental business. Is there a market for bike rental in your area? What kind of bikes should you offer? How many bikes should you start with? You will find the answers to these questions as you research the market. It is also important to comply with all the legal and regulatory requirements and to come up with a good marketing plan. One option is to place bike docks near subway stations and major bus stops.

17. RV Rental

RVing , or traveling in a recreational vehicle, is a popular way of exploring the US with family and friends. It’s showing no signs of slowing as more than 70 million Americans are expected to go on road trips in an RV they rent, own, or borrow, according to the RV Industry Association. You could start an RV rental business and tap into this exciting travel market.

You can either invest in a fleet of RVs, which would require a hefty investment, or you can just list your RV on an online marketplace like Outdoorsy. Before setting your rates, it’s a good idea to scope out the market and find out what your competitors are charging. You’ll have to factor in insurance and other costs in order to make a profit.

Finally, it’s important to keep your RVs well-maintained to attract customers, most of whom prefer to rent out new units. With all this in place, your RV rental business will making good money in no time.

18. Kayak Rental

As more people explore the outdoors in a post-pandemic world, a kayak business makes sense. It’s an eco-friendly way to help travelers enjoy their time off while getting some exercise and enjoying the great outdoors. The global kayak accessories market size was $164.2 million in 2020 and will touch $214 million by 2027. So, why not start a kayak rental business now?

Aside from offering kayaks for rent, you could also also offer apparel and helmets, storage bags, seats, life jackets, and safety gear. Selecting the location of your shop is important. It will have to be near the coast, a river or a lake, and with steady foot traffic. You’ll need a substantial investment to set up your shop. Finally, it’s a good idea to promote your business and let people know about your offerings.

Considering all the ride-sharing apps out there, you might be surprised to learn that old-school taxis are not only surviving, but doing quite well. The US taxi and limo market is worth more than $41.7 billion and expected to see steady growth in the coming years. If you enjoy driving and meeting new people, starting a taxi business might be the right move for you. 

Getting started will require some real effort and investment. You’ll need to buy a reliable car, if you don’t already have one, plus reliable insurance and all the necessary permits. In some cities the car hire license can be a major expense, for instance a New York City taxi medallion costs $80,000. In other places, like $300 in Cleveland, not so much. Once you’ve all set up, it’s a good idea to build a website so people can find you, and you might want to offer an app as well, as most car services nowadays offer on-demand ordering. 

Finally, get creative with your marketing to stand out in a competitive market, provide excellent service and steady driving to your first few clients, and the good reviews and revenues should start pouring in.

20. RV Park

The wanderlust spirit and a rise in road-tripping have amplified the allure of RV travel. Capitalizing on this trend, starting an RV park presents a golden opportunity in the travel business sector. Such parks cater to a growing demographic of explorers seeking the comfort of their RVs while embracing the freedom of the open road. With the right amenities and a strategic location, an RV park can be a haven for both short-term travelers and long-term nomads.

Location is paramount, ideally near popular tourist spots or natural attractions. Additionally, ensuring modern facilities, security, and possibly offering unique experiences or events can differentiate your park from competitors. As travel patterns evolve, an RV park can offer travelers a blend of adventure and convenience, making it a profitable and sustainable business venture.

21. Tour Operator

Tour operator business thrives on curating unique experiences, offering tailored packages, and ensuring travelers get the best out of their journeys. Unlike general travel agencies, tour operators control and manage the specifics of the trip, right from itinerary planning to the on-ground execution. This means creating partnerships with local businesses, ensuring safety standards, and offering a seamless travel experience to clients.

In today’s digital age, a tour operator’s success doesn’t just hinge on local networking, but also on a strong online presence. Reviews, testimonials, and digital marketing strategies play a pivotal role in attracting potential customers. Whether one chooses to cater to adventure seekers, history enthusiasts, or luxury travelers, the key is to differentiate, maintain high service standards, and keep evolving with the dynamic travel industry.

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Travel Tour Agency Sample Business Plan

Start-up your travel tour agency with a business plan similar to this detailed example..

Related Topics

Car wash business plan, event planning sample business plan, coffee shop business plan.

Starting your own travel tour agency but don’t know how to compile your business plan? Here’s an example of a dummy company’s business plan to get you thinking about how to create yours.

Travel Tour Agency Business Plan

1. executive summary.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.

We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market.

An opportunity for Sephats Tours’ success exists because the national tourism industry is growing at a rapid pace annually.

Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana.

Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area.

Our services will be positioned very carefully: They will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.

Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry.

We will ensure that our prices take into consideration peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication.

Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.

It is important to recognise that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects’ origins.

This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage.

Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows – a mutually beneficial relationship.

We project sales to increase from more than P350,000 (Botswana Pula [P]) the first year to more than P556,500 the second, and P630,000 in the third year.

In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure we establish a reputable corporate image.

1. Objectives

Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, catering to the client’s particular needs.

With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting. This is particularly so with the organisation looking at establishing a clear advantage(s) in an increasingly competitive market.

We will provide clients with the opportunity to focus on their core activities whilst their transportation side needs are fully satisfied. Marketing material shall be professionally done so as to be reflective of our intended image and reputation.

We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image. We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.

We also intend to have well-designed brochures and other promotional material that will enable clients to have an understanding of the types of services we offer and advantages of utilising them.

In addition well-done, informative brochures, fact sheets and business cards often have a triggering effect on clients contemplating utilising our services. Hence this will undoubtedly generate increased sales of our service.

In summary we intend to attain the following objectives:

• Continuously provide enjoyable quality excursions/trips on time and on budget.
• Develop enthusiastically satisfied customers all of the time.
• Establish a market presence that assures short-term and long-term profitability, growth and success.
• We are fully committed to supporting growth and development in the tourism and overall economy of Botswana.
• Contribute positively to our communities and our environment.

Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide.

In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future.

We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.

3. Keys to Success

The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies.

Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets.

Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers.

Hence our key success factors will include the following:

• Excellence in fulfilling the promise: We intend to offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly satisfied and appreciative at the end of their trip.
• Timely response to customers’ requests: We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations.
• Solid and fruitful strategic alliances : Considering the nature of our services and our relative infancy on the market, we realise the importance of establishing and maintaining fruitful strategic alliances with various stakeholders, including hotels, lodges, and travel agencies, amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every opportunity.
• Marketing know-how: As a relatively new company on the market there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising shall be undertaken on a regular basis.

2. Company Summary

Sephats Tours intends to provide individual and group travel to leisure clients.

Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services.

Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone area.

As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.

1. Company Ownership

Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Y. It is a 100% wholly owned Botswana firm.

2. Start-up Summary

Thus far the directors have contributed one hundred and sixty seven thousand pula (P167,000) to purchase a Mercedes Benz mini bus currently in its possession and P30,000 for cash expenses. Total start-up expenses covered (including legal costs, business plan compilation, license costs and related expenses) come to approximately P5,000.

3. Company Locations and Facilities

At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School.

However, as time progresses the intention is to move into more accessible and attractive offices in a prime area. This regardless of the fact that our type of business is not too dependent on office location and size.

3. Services

Sephats Tours is a travel company that intends to deliver leisure travel excursions to customers. Sephats intends to guide customers in selecting a trip(s) based on pre-defined vacation criteria. This analysis will be based on user profiles, set by the consumers, which includes preferences such as:

• Activities sought
• Destination, and
• Time of Travel

A traveler will hence be able to select areas of interest based on their preferences and subsequently identify destinations to visit.

The intention is to provide customers with access to exclusive travel destinations, service to fully appreciate destinations through information packages, not just sight-seeing, and access to special interest travel according to the group’s/individual’s preferences.

1. Competitive Comparison

There are presently few competitors offering services similar to ours. However considering the pace of change and current growth rate of the tourism industry luring many companies into the sector, this may be short-lived.

Hence there will be a need to not only firmly establish ourselves on the market, but also strongly differentiate ourselves from these other businesses. However on a broader scale our competition comes in several forms:

The most significant competition are hotels and travel agencies offering travel excursions to their clients. They undertake this service in order to establish a competitive advantage over their competitors.

However, instead of directly competing with them we intend to establish good working relationships in the form of strategic alliances such that we are able to offer the service for their clients and thus enabling them to concentrate on their core activities whilst ensuring customers are fully satisfied.

Our key advantage in this regard will be our specialty of the service and hence wide knowledge ensuring customer satisfaction at all times as well as flexibility in providing the service. Existing hotels, lodges and travel agencies may identify the opportunity to diversify into our intended services utilising their current client database.

Naturally, existing clients will be inclined towards utilising these familiar companies due to the fact that a good relationship may have already been nurtured over the years during their business dealings.

This presents a potential challenge to us, as we need to aggressively market our services and expertise in the field. Existing safari operators that mainly focus on the remote environs such as Maun and Kasane are at times able to compromise, offering excursions in and around Gaborone, though very rare. Hence we intend to focus on this market. An analysis of competition is provided in the Market Analysis section of this plan.

2. Service Description

Sephats Tours intends to offer the service and knowledge a discerning leisure traveler seeks whilst on vacation, with the intention of seeing and appreciating the numerous sights in the area.

Keeping in mind the comforts of a tourist, our fleet shall be very well maintained and designed as per customer standard and expectations. However not wanting to limit ourselves we intend to be open to special hire by churches, organisations, groups, schools and sports teams, amongst other related groups.

The game reserves and lodges that we intend to be our main destinations are:

• Mokolodi Nature Reserve
• Goborone Game Reserve
• Gaborone Dam
• The Oodi and Mochudi Craft Villages
• Kolobeng and Thamaga
• Khutse Game Reserve

Below is a briefing of several places of interest and their various attractions.

• Mokolodi Nature Reserve: Set in a wide valley just 10 minutes drive from the city, this scenic reserve offers a well-developed network of game drives and stone and thatch chalets overlooking a water hole. Mokolodi also offers the rare opportunity to track rhino or to walk through the bush with young elephants. These excursions offer excellent photographic opportunities. Evening drives can include a bush braai giving visitors the chance to see the more unusual nocturnal creatures.
• Gaborone Game Reserve: This 550 hectare reserve provides an ideal get-away for tourists who can see a remarkable range of wildlife in the park including rhino, eland, zebra, gemsbok, wildebeest, kudu, ostrich and impala, all on well-maintained bush roads that are designed for easy access. Bird watching in the Gaborone Game Reserve is excellent, particularly along the eastern edge, bounded by Notwane River, and it typifies the incredible diversity of bird life to be found throughout the Gaborone area.
• Gaborone Dam: On the south bank a remarkably rich variety of bird and wildlife can be seen, including herds of impala, kudu and scuttling families of warthog. New picnic sites, which are currently under development will also provide places of interest. The Gaborone Yacht Club is the main attraction on the dam with its swimming pool, bar and wide verandah overlooking the water off a rocky koppie in the middle of the dam which often becomes an island in the wet season.
• The Oodi and Mochudi Craft Villages: In Oodi the main attraction will be the Lenstwe-la-Oodi weavers. In Mochudi apart from traditionally decorated Setswana architecture, the tourists will find the most southerly baobab trees in Botswana and traditional crafts including the Ithuteng Tin Workshop and Ikgabiseng handmade jewelery. The Phuthadikobo Museum in Mochudi will also be an attraction site.

Other sites will include Matsieng Foot Point, Gemsbok National Park, Mabuasehube Game Reserve, Legaga la ga Kobokwe, Central Kgalagadi Game Reserve, Nxaii Pan and Khama Rhino Sanctuary.

Integrating the above places of interest into our tours we intend to be offering the following tours:

• “Capital Crusade” – City Tour: This will be a professionally guided tour around the city centre including visits to the Main Mall, Finance Mall, National Museum, City Council Library, Gaborone Station, and House of Parliament including others. These tours shall be eye opening in terms of the normal Botswana town folk life style providing knowledge and information throughout the guided tour. Included in this package will be refreshments and information folders detailing the main sites and history of Gaborone. This tour will cover approximately 50 kilometers taking about half a day to complete. Cost: PX per person.
• “Cultural Enrichment” – Cultural Tour: This shall involve tours to the main historical and cultural sites in and around Gaborone including Mokolodi Nature Reserve, Oodi and Mochudi Craft Villages, including the cultural dances. This tour shall reveal the ‘Kgotla’ – cultural villages, traditional paintings and art, as well as the traditional lifestyle. Obviously baobabs will make for good viewing. The tour package will include an information folder, guided tour and refreshments. This tour will cover approximately 200 kilometers taking the whole day to complete. Cost: PY per person.
• “The Essence: Past & Present” – City & Cultural Tour: This will be a combination of the cultural tour and city centre excursion. This will be marketed as a “total package” enabling tourists with very little time to appreciate the Botswana lifestyle, both in the present and past. This tour will invariably take the whole day and cover approximately 250 kilometres. The tour package will include the information folder, guided tour, refreshments and a picnic lunch. Cost: PZ per person.

3. Macro-environment

At a large scale research demonstrates that tourism is undergoing a rapid growth of unsurpassed nature. Generally there is a trend towards shorter stays but increased visits, as individuals strive to experience as many cultures as possible, including seeing as many attractions as possible.

Increasingly Botswana is being marketed as “one of the few places in Africa where game sanctuaries have remained completely unspoiled.

A destination that unlocks the mystery of nature – an oasis in a wilderness which is an ideal escape for nature lovers. Very little of this fascinating country has seen human habitation – this is true Africa in all her remoteness and authenticity.

With such marketing in place the number of tourists entering the country is bound to increase, presenting a larger potential market for ourselves. This potential market is what we seek to tap.

4. Sales Literature

The business will begin with a general corporate brochure establishing its position on the market. This brochure will be developed as part of the start-up expenses including the business cards and Company Profile, mainly for the large organisations that often recommend services to potential customers.

Compliment slips are also intended so as to raise awareness of the company and its services. We also intend to have information pamphlets that will provide information on our various tour packages. Literature and mailings for the initial market forums will be very important.

5. Fulfillment

The key fulfillment and delivery will be provided by the employees of the company. The real core value will be professional expertise, provided by a combination of expertise, experience, hard work, and education (in that order). Hence we intend to ensure that the work we undertake is always thorough and relevant to the clients’ needs.

We will turn to reputable companies for supplying the necessary individuals and groups for our services. Hence the need to establish good relationships with our strategic allies.

6. Technology

Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena.

The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations.

With time we also intend to have the latest and most efficient software in place to enable smooth operations.

7. Future Services

In putting the company together we have attempted to offer enough services to allow us to always be in demand by our customers and clients. The most important factor in developing future services/products is market need.

Our understanding of the needs of our target market segments shall be one of our competitive advantages. It is critical to our effort to develop the right new services. In the future, Sephats Tours intends to broaden its coverage by expanding into additional markets.

One of the main services it aims at providing is to become a destination management company that brings alive the magnificence of this country to the traveler. This will be done by co-coordinating the traveler’s entire experience from hotel bookings, safaris and tours, greeting and porter services, and to tour packages and incentives. However in doing so we will strive to ensure that it is compatible with the existing products and company personnel.

As time progresses the intention will to provide a Southern Africa tour package covering the whole of southern Africa.

4. Market Analysis Summary

We are today experiencing a rapid growth in the economy of unsurpassed nature. This has been brought about by, amongst other things, the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country.

The fiscal and monetary policies of the government geared towards maintaining growth with social justice have largely contributed towards this, evidenced by our economy averaging a growth rate of 7% since 1990 – very high by international standards.

The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for Sephats Tours to make a valuable contribution towards achieving this goal. Having undertaken a thorough and comprehensive research of the market we realized that there was a need for a tourist transport company that focuses on providing leisure excursions to tourists.

Though there are mobile operators currently on the market, some of whom have been in existence for a relatively long period of time, we believe that there is a market need for one that specializes on providing comfortable and enjoyable transport to tourists and visitors.

This, also considering the fact that, potentially Botswana’s richest natural resource, the tourism industry is becoming an increasingly important player in the economy and may in the long term prove even more valuable than mineral resources in earning foreign exchange.

Aware of the fact that operating in such a market is largely dependent on good networking, we intend to establish networks and strategic relationships with various hotels, lodges and travel agents to ensure a steady stream of clients.

However in so doing we intend to ensure that the service we provide is of extremely high quality and comfortable. Our initial overall target market share shall be 10% of the market, mainly focusing on the greater Gaborone area and southern Botswana.

We appreciate that entering such a market is not a ‘bed of roses’ and will require us establishing strong links with strategic partners as outlined previously. Hence we intend to implement an aggressive marketing strategy, well supported by the other business functions.

The above prognosis influenced our decision to enter the tourist transport industry.

1. Market Segmentation

We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country.

Though we realise that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as many sites as possible.

These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature.

2. Target Market Segment Strategy

Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services’ prices take into consideration organisations’ and peoples’ budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us.

The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit.

We realise the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.

2.1. Market Needs

Though the tourism sector has undergone rapid growth over the last decade the vast majority entering this sector have rushed to the North where we have the Okavango Delta, Chobe National Park, and other sites as attraction points.

Very few have focused on south and central Botswana. With this in mind we intend to exploit the untapped market in this area so as to provide our customers with a good service and realize our business objectives.

We understand that our target markets need more than just being shown the areas of interest but also to be informed about their significance and origins. Hence we don’t just intend to provide a service(s), but to provide one of unparalleled nature relative to the market.

2.2. Market Trends

Of all the uncertainty surrounding this industry, one fact is certain: tourism is here to stay. The only question is how large the industry will become and whether it can sustain, if not exceed, its current growth rate. However large the market ultimately becomes, the company strongly believes that travel will be an important component of this market place. Tourism statistics provide a reliable guide as to the size of the market.

According to the latest tourism statistics total arrivals for 1998 amounted to 1,351,798 representing an increase of approximately 12.65% from the previous year. Of the total arrivals in 1998 205,146 (15.2%) were holiday/tourists whilst 319,440 (23,6%) were visitors, both groups of which constitute our target market, totaling approximately 524,586 individuals.

Source: Tourism Statistics 1998 – Central Statistics Office .

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Travel and Tours Business Plan PDF to Achieve Your Business Goals

Streamline your travel and tours venture with our intuitive and customizable Travel and Tours Business Plan PDF. Seamlessly craft your business strategy, refine operational plans, and set the foundation for exceptional business growth.

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In today’s rapidly evolving travel industry, it’s crucial to plan and execute your travel and tours venture with precision and foresight. Our state-of-the-art Travel and Tours Business Plan PDF is designed to guide and streamline your business’s strategy and operations seamlessly. Whether you’re orchestrating intimate local tours, grand international expeditions, or specialized travel experiences, our plan provides the roadmap to navigate the complexities of the tourism sector successfully.

The Travel and Tours Business Plan PDF is specifically molded to the unique needs of your business model. It outlines vital aspects, from customer targeting, itinerary planning, partnerships, pricing strategies, to marketing and outreach. Its coherent structure ensures that every facet of your business, from supply chain management to customer feedback loops, is addressed, empowering you to plan and implement effectively.

Employing a robust Travel and Tours Business Plan PDF not only hones your strategic vision but also amplifies your operational efficiency. Detailed planning ensures optimal use of resources, maximized returns, and effective market positioning. Say goodbye to missed opportunities or logistical challenges. Adopt our Travel and Tours Business Plan PDF to propel your venture forward, fostering trust among partners and creating unforgettable experiences for your clients.

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How To Start A Travel Agency From Scratch In 6 Steps

Are you passionate about travel and dream of turning that passion into a thriving business? If so, you’re not alone. According to recent statistics, the travel and tourism industry continues to experience steady growth, with billions of people embarking on adventures near and far each year.

But how do you transform your love for travel into a successful travel agency? Where do you even begin? As you contemplate the exciting journey ahead, these questions may be swirling in your head.

That’s why, in this little guide, we’ll take you through the essential steps and share some insights on how to start a travel agency from scratch.

Table of Contents

Brief History and Overview of Travel Agencies

In 1758, Cox & Kings paved the way as the first-ever travel agency, setting the stage for a thriving industry that would shape how we explore the world.

Fast forward to 1840, and the Abreu Agency emerged as the world’s first agency to open its doors to the public, revolutionizing how people plan and embark on their travels.

Today, travel agencies play a significant role in our modern world. They serve as invaluable guides, helping us navigate the complexities of travel service arrangements and ensuring a seamless experience from start to finish.

Imagine having all your travel needs taken care of by a knowledgeable team of travel advisors who handle everything from securing visas and booking hotels to arranging transportation and even providing travel insurance.

Travel agencies simplify the process, allowing you to focus on creating unforgettable memories. In a way, they are your ticket to hassle-free adventures, making your travel dreams come true.

Understanding the Travel Agency Industry

Let’s take a quick look at the travel market.

Definition of a travel agency

A travel agency is your go-to resource for all things travel and tourism. Whether they’re a private retailer or a public service, their main role is to provide a range of services to the public on behalf of the accommodation or travel suppliers.

Market research

The global online travel agent market has grown significantly, reaching nearly $460.9 billion in 2020. However, due to the COVID-19 pandemic and subsequent travel restrictions, the market experienced a decline.

But the good news: it’s projected to bounce back and grow at a compound annual growth rate (CAGR) of 16.1%, reaching $972.1 billion by 2025. The online travel agent market is expected to grow, reaching $1,259.1 billion by 2030 . If you plan on becoming an independent travel agent, now would be the right time. 😉

Different types of travel agencies

When it comes to travel agencies, there are different types to consider.

• You have online travel agencies where everything is handled digitally, offering convenience and accessibility.
• Traditional brick-and-mortar travel agencies provide a more personal touch, allowing face-to-face interactions and personalized service.
• Then, there are hybrids , which combine online and physical elements to cater to a wide range of customers’ preferences.

The role of tech in the travel agency industry

Technology and digital platforms are pivotal in shaping the travel agency industry.

Technology has transformed how travel agencies operate and connect with their customers, from online booking systems and mobile apps to social media platforms and virtual reality experiences.

It has opened up new possibilities and enhanced the travel planning and booking experience.

Read also: The Eight Best CRM Software for Travel Agencies

Essential Skills and Traits for Running a Travel Agency

Here are the essential skills and traits you need to run a travel agency:

Importance of customer service skills

Impeccable customer service skills are a cornerstone of the travel agency industry. Building strong relationships with clients, listening to their needs, and providing personalized assistance are essential.

Going above and beyond to exceed their expectations can lead to repeat business and positive word-of-mouth recommendations.

For example, imagine a travel agent who takes the time to understand a client’s preferences and surprises them with a personalized itinerary, including their favorite activities and special surprises.

Understanding of logistics and planning

A solid understanding of logistics and planning is another key skill. Coordinating complex travel arrangements, such as flights, accommodations, transfers, and tours, requires meticulous attention.

A travel agent with expertise in logistics can effortlessly navigate the intricacies of itineraries, ensuring seamless and hassle-free travel experiences for their clients.

Knowledge of destinations and travel arrangements

In-depth knowledge of destinations and travel arrangements is a must to become a successful travel agent. This includes being well-informed about popular attractions, local customs, visa requirements, and transportation options.

This expertise enables agents to provide valuable insights and recommendations tailored to their client’s interests and preferences.

For example, picture a travel agent who shares insider tips about the best local cuisine and off-the-beaten-path attractions. This will enhance clients’ travel experiences.

Business management skills

Strong business management skills in travel agency business include financial management, marketing strategies , and operational efficiency.

Effective business management ensures the agency remains competitive, profitable, and adaptable to changing market trends.

Ability to adapt to changes in the industry

The travel landscape constantly evolves, with new technologies, travel trends, and global events impacting the industry. Travel agents who embrace innovation, stay updated on industry developments, and proactively adapt their strategies can stay ahead of the curve.

For example, a travel agent who quickly adapts to new digital platforms, such as virtual reality experiences or online booking systems, is highly likely to stay relevant in the industry.

Read also: Proven Restaurant Marketing Ideas for 2024

How to Start a Travel Agency: A Quick Guide in 6 Steps

Broadly speaking, you can start a travel agency in six steps:

• Write a detailed business plan
• Learn the legalities and regulations
• Figure out the financing part
• Work on building long-term partnerships
• Set up the right infrastructure
• Identify the marketing and customer acquisition opportunities

Step 1: Write a detailed business plan

The first step might be pretty obvious, you think! The first step is to define your niche market and develop a comprehensive business plan . Take a moment to reflect on your passions and experiences.

Did you spend your younger years exploring the great outdoors, engaging in thrilling activities like white water rafting and rock climbing? Perhaps you’re a sports enthusiast, organizing exciting trips to out-of-town games for you and your friends.

These interests and experiences can lay a strong foundation for your new travel agency.

If you already possess knowledge or enjoy researching various destinations, attractions, and accommodations, you can offer invaluable expertise to your clients. And what better way to win over a potential client than by saving him the hassle of doing all this on their own.

Here are some popular travel niches that you can consider for your travel agency:

• Adventure Travel
• Luxury Travel
• Wellness and Spa Retreats
• Family Travel
• Senior Travel
• Cultural and Heritage Tours
• Sustainable and Eco-Tourism
• Foodie Tours
• Sporting Events Travel
• Destination Weddings

Enhance Your Email Marketing

Want to make your emails more impactful? Check out our beautiful, easy-to-customize travel email templates . Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!

Browse the Template Library

Step 2: Learn the legalities and regulations

This step ensures that your travel agency operates within the law and complies with necessary regulations. Here’s what you need to consider:

Registering your business

It’s important to officially register your travel agency as a legal entity. This step will vary depending on your location and the specific requirements of your country or state.

For example, in the United States, you may need to register your agency with the Secretary of State or obtain a business license from your local municipality.

Understanding local, regional, and international travel regulations

Various regulations at different levels govern the travel business industry. Familiarize yourself with the rules and guidelines that apply to your area of operation.

For instance, you may need to comply with consumer protection laws, data privacy regulations, and specific travel industry regulations set by government agencies or tourism boards.

Obtaining necessary certifications and licenses

Depending on your business model and your services, you may need to acquire certain certifications or licenses.

For example, if you plan to sell airline tickets, you may need accreditation from the International Air Transport Association (IATA).

Read also: Tourism Marketing Strategies to Boost Your Business

Step 3: Figure out the financing part

When starting a travel agency, it’s important to understand the initial capital requirements clearly.

Here’s what you need to consider:

Startup costs

You’ll need to budget for various expenses to get your travel agency off the ground. These can include website setup, location security deposit (if you plan to have a physical office), and an initial marketing budget .

Remember, these costs can vary depending on your specific needs and location.

Initial capital requirements for a travel agency

Potential sources of funding

Now, let’s explore some options for funding your travel agency:

• Pre-sales : Generating revenue from your early clients can be a great way to fund your business.
• Grants : Some organizations and government agencies offer grants specifically for small businesses in the travel industry.
• Buying assets on credit: If you need to purchase assets such as office equipment or software, you may be able to acquire them on credit.
• Friends and family : Consider reaching out to your loved ones who may be interested in supporting your venture.
• Banks : Traditional banks can offer business loans or lines of credit to help finance your travel agency.
• Angel investors : These individuals or groups are often experienced entrepreneurs or industry experts who invest in promising startups.
• Venture capital: If you have ambitious growth plans and a scalable business model , venture capital firms may be interested in investing in your travel agency.

Step 4: Work on building long-term partnerships

This is an exciting phase where you’ll establish relationships with key players in the travel industry, such as airlines, hotels, tour operators, and more.

Working with airlines, hotels, tour operators, etc

By forming partnerships with airlines, you can access exclusive deals and discounts on flights, making it easier to offer competitive prices to your clients.

Working with hotels allows you to secure preferred rates and accommodations, providing your customers with a wide range of options to suit their preferences and budgets.

Also, partnering with a tour operator can help you to offer curated travel packages and unique experiences to your clients.

Importance of strong partnerships and networking in the industry

Engaging in networking can open doors to new partnerships and business opportunities.

Attend industry events, join travel associations, and participate in trade shows to meet fellow professionals, establish connections, and learn from experienced individuals in the field.

Step 5: Set up the right infrastructure

This is where you establish your physical presence or create an engaging online platform for your travel agency. Here’s what you need to consider.

Location selection (if brick-and-mortar)

Choosing the right location is key if you decide to have a physical office. Look for a spot that’s easily accessible for your clients and offers a comfortable and inviting atmosphere.

Consider factors like foot traffic, parking availability, and proximity to other businesses that align with the travel industry.

Creating a website or using existing online platforms

Your travel agency website will serve as your virtual storefront, showcasing your travel services, packages, and expertise. It is especially important if you’re running an online travel agency. Ensure your website is visually appealing, user-friendly, and provides all the necessary information your clients need.

You could make use of technology through AI Website Builder services to set up your website within seconds. One example is ZipWP .

Alternatively, you can utilize existing online platforms like social media channels and travel booking platforms to promote your services and engage with potential customers.

If you haven’t yet chosen a name for your agency, it’s time to find a memorable one. This resource is a good starting point for brainstorming name ideas.

Investing in necessary software for bookings and management

Look for booking and management systems specifically designed for travel agencies.

These tools will help you manage bookings , track itineraries, handle payments, and provide efficient customer service.

Step 6: Identify the marketing and customer acquisition opportunities

This is where you’ll focus on reaching your target customers and spreading the word about your amazing travel agency.

Let’s explore some effective strategies.

Identifying target customers

Consider the demographics, preferences, and travel interests of your ideal customers. Are you targeting adventure-seeking millennials, luxury travelers, or families looking for memorable vacations?

By pinpointing your target customers, you can tailor your marketing efforts to resonate with their needs and desires. For starters, you can send them personalized emails, which is an excellent way to capture customer’s attention.

👉 Looking for free email templates? Head on to  EngageBay’s library of travel and tourism email templates .

Traditional and digital marketing strategies

To maximize your reach, create a marketing strategy that combines both traditional and digital marketing approaches.

Traditional methods like print advertisements, local partnerships, and networking events can help you establish a presence in your community.

Social media and content marketing in the travel industry

Engage with your audience by sharing stunning travel photos, insightful blog posts, and captivating videos.

Share them on social channels like Instagram, and TikTok. Boost your TikTok follower count and ask followers to share your content for a wider audience.

Create content that inspires, educates, and showcases your agency’s unique experiences.

Read also: Rejuvenate Your Spa Marketing With These 15 Proven Strategies

Examples of Travel Agencies That Made News

Let’s look at some examples of travel agencies and what we can learn from them.

Successful travel agencies and their strategies

It is essential to explore the inspiring stories of travel agencies that have thrived in the industry. Discover their innovative strategies, customer-centric approaches, and unique value propositions that set them apart.

For example, consider Wanderlust, a UK-based travel agency specializing in eco-friendly and sustainable travel.

They’ve successfully positioned themselves as a go-to choice for environmentally conscious travelers, offering curated trips that minimize their impact on the planet.

Lessons from failed travel agencies

We all learn from successes and setbacks, and the world of travel agencies is no exception.

From failed ventures like RoomsTonite and Hotels Around You , we see that funding and proper business planning are essential to keep a business alive and thriving.

By examining the experiences of failed travel agencies, we can gain valuable lessons to avoid similar pitfalls.

Read also: Travel Agency Marketing: Strategies for Success in the Digital World

Wrapping Up: Build a Travel Agency With a Lasting Impact

In this article, we have explored the essential steps, skills, and strategies required to embark on this rewarding journey.

Starting a travel agency can be fulfilling and lucrative for those with a passion for travel, a knack for customer service, and strong business acumen.

It’s important to remember that running a travel agency requires dedication, perseverance, and a constant willingness to adapt to industry changes.

As you embark on your journey, here are some final tips and advice to keep in mind:

• Stay up-to-date with industry trends, emerging destinations, and evolving customer preferences.
• Tailor your services to meet the unique needs and preferences of your clients.
• Focus on delivering exceptional customer service throughout every step of the travel process.
• Actively seek your clients’ feedback and use it to improve and enhance your services.

Starting a travel agency is not just about selling travel packages—it’s about creating unforgettable experiences and fulfilling dreams. You can build a thriving travel agency with passion, dedication, and a customer-centric approach.

Content updated for freshness and SEO by  Swastik Sahu .

About The Author

14 thoughts on “How To Start A Travel Agency From Scratch In 6 Steps”

Sharjeel, How are you doing, thank you for deepth knowledge about a travel agency. My name is Baraka Joseph born and raised in Tanzania East Africa with vast experience in travels industry for a over 20 yrs worked with some of high end luxury trave company in world like andbeyond travel company A&K travel company.

After all these many years of working in bush lodges and Camps I am now interested to start my own travel agency company sort of being travel consultant. I would like your more guidance here as i want these projecct succesfull one.

I want to start a travel agency and on the researched so far, this is the best information I got for now.

Thank you so much.

The article is very helpful for all the people in this industry. I am registering a new agency in Malta recently and am very interested to learn more professionals in this fields to work with.

Hello Raymond, congratulations on the start to your agency in Malta. I’m in the US Navy and I know from time to time Naval ships stop by in Malta on their way through the med/ on their way to the Red Sea. Often times the ships are only there for a short amount of time and are willing to spend lots of money to do as much as they can in such a short period of time. I think this is a market you should consider looking into if you haven’t already. Let me know if you have any questions I may be able to assist.

Thank you for the information. I have just registered for a Travel Agency and I am still busy acquainting myself with all details pertaining to the operation of a Travel Agency.

Hi Sharjeel, Thank you so much for your idea, I stared my tour agency in the year 2018, because of COVID-19 pandemic I couldn’t run my agency properly. What ever I have ,I already refunded back to clients, but now it’s difficult to run my tour agent and even I couldn’t renew my tour agent license. I actually restart my business,but I don’t have any partner,the one I have, he was passed away. Please give me some idea to restart everything like before. Thank you Ugyen Bhutan

Thank you so much for the information am registering a travel agency in Namibian

Hi Macy, my name is Elizabeth. I’m from Nigeria.. I’m trying to register my travel agency business too that will specialize in package tours and travel itineraries within and outside Nigeria.. I’d like to connect with other tour operators from other countries to create more curated tours for my clients. It will be my pleasure to meet you.. if you’re still in the line of this business..

Hello iam a travel Agent specialised in Air fares and ticketing and moreso iam travel advisor and a tour guide Iam from Tanzania i wish to welcome anyone that is willing to travel in Africa I hereby do bookings both hotels and flights

I need to work with your company

Hello Fauzia, my name is Elizabeth. I’m from Nigeria.. I’m trying to register my travel agency business too that will specialize in package tours and travel itineraries within and outside Nigeria.. I’d like to work with your company..

Hello, I am a travel agent living in India,packing air tickets and tours at very low prices.If anyone needs any help on any tour of India, please let me know. Hey, this article is awesome. Thank you very much. It helps us to understand where we are going wrong.And we do both Hotels,Cab and flights

Hi Abir, my name is Elizabeth.. you said you’re a travel agent in India, I’d like to ask, Do you also arrange for the visa processing or just the flight and accommodation you provide?? And aside wanting to work with your company, I’d like to travel to India myself for a week or two before trying to sell the package to my clients..

I what to become a travel agent and I may need more experience from here.

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Beginners Guide to Starting a Tourism Business

Your Beginners Guide to Starting a Tourism Business

Writing for WikiHow, Claire Fess provides eight steps on how to start a tourism business .

Table of Contents

Definition: Tourists are people who travel outside of their home-base environments in order to spend time visiting a different environment in either a business or leisure capacity. Both vacationers and those on business trips are considered tourists, and they may be touring either domestically (within their home country) or internationally. A tourism business is any business that centers on catering to tourists’ needs.

Step 1: Decide on which sector of tourism you would like to focus.

You have several options to choose from when it comes to establishing a business in tourism :

• Transportation service. This sector involves transporting tourists to, from and around the tourist destination.
• Travel agencies. Travel agencies are the 1-stop-shop for everything involved with visiting a place, including transportation, accommodations and attractions.
• Tour Operator. A tour operator typically combines tour and travel components to create a holiday. They prepare an itinerary.
• Destination Management Company . A DMC possesses extensive local knowledge, expertise and resources, specialising in the design and implementation of events, activities, tours, transportation and program logistics.
• Accommodation. These include hotels, guesthouses, bed and breakfasts, hostels, rental houses, lodges and any other place tourists may stay while travelling.
• Guided tours and tourist guide. A guided tour service or professional tourist guide is a tourism business that specializes in providing informative and entertaining tours through an area’s local attractions.
• Hospitality. A hospitality business pertains to any food or beverage establishment that tourists may frequent.

Step 2: Take your geographical location into account.

Your local tourist attractions are good indicators of what would and would not make a successful tourism business venture. For example, if your area is secluded from the populace and dense with wineries, then guided winery tours, local bed and breakfasts, and airport transportation services are all viable business options.

Step 3: Size up the competition.

Thoroughly research the tourism businesses in your area before you decide which business in tourism is right for you. You will want to choose a tourism sector that is not overly congested, and one that you can contribute something unique to.

Step 4: Write a business plan.

Your business plan is the blueprint for your tourism business, and should include the following sections:

• Executive summary. Describe your business’s purpose, name, location, personnel needs, tourism business management staff, market sector, competition, marketing plan and financial projections.
• Tourism business summary. This should detail how the business’s ownership will be distributed and the start up requirements (funding, assets and location).
• Products and/or services. You need to outline the products and/or services your business will be providing for tourists.
• Analysis of the market. Provide information about your target market and your competition. Tourism business strategy. Describe how you plan on running your business, marketing your business and pricing your product or service.
• Financial summary. State your projections for your business’s expenses and income.

Step 5: Procure the necessary funds.

Present your business plan to potential lenders and/or business partners in order to obtain the start up and operating capital you will need to run your business in tourism.

Step 6: Select a business location.

If you plan to operate a walk-in travel agency or an accommodation establishment, there are 3-things to consider. They are location, location, and location!

Step 7: Obtain all applicable business licenses.

Get the necessary business licensing through your local government’s business regulatory agency.

Step 8: Market your tourism business :

• Use social networking sites . Set up accounts/pages on free social networking sites such as Linked In .
• Create a website for your tourism business. Be sure to hire a specialist for search engine optimization (SEO) in order to maximize your site’s online presence. List your business on all applicable online directories and review websites.
• Advertise in print mediums. Take out ad space in newspapers, magazines and trade/lifestyle publications.

Source: www.wikihow.com/Develop-a-Tourism-Business

Read more on this topic:

• 10 Steps To Starting Your Own Tourist Transport Business
• How To Streamline Your Tour Operator Business
• 10 Tips on Selecting Tour Operator Software
• 10 Tips on Tour Quoting
• How to Keep Tour Itineraries Current
• So you want to be a tour operator?
• The Role of Tour Operators in Safari Bookings
• 13 Tips to surviving as a Small Tourism Business
• Effective Sales Secrets For Small Businesses

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How to Start a Travel Business in 10 Steps

• February 16, 2022

The travel and tourism industry is one of the industries that has a significant impact on the global economy. And even though the pandemic has been harsh , starting a business in this sector can still be a good idea, if done correctly. 

Plus, with new trends emerging due to the pandemic, and as things start going back to normal, travel and tourism are slowly recovering. And while starting any business entails risks, if you’re willing to commit time and effort, starting your own travel business could be the best idea you’ve ever had.

1. Invent Your Brand 

Working on your idea is the first step when starting any business. This will help you invent your brand, with all of its elements. Decide what kind of travel business you want to run, choose a name, create a logo and a slogan. Make sure that they are powerful, so that once your brand is out there it will be easily recognizable. 

2. Work on Your Business Plan

Many decisions and tasks go into creating a business, and from the moment you decide that you are going for it, you should start working on a business plan. This is a dynamic document that describes the business in great detail. It contains an overview of the business, a market analysis, customer analysis, operational plan, marketing plan, financial plan.

Working on a plan for elements like marketing can allow you to allocate resources effectively. For example, marketing using postcards is a powerful and versatile strategy that combines the personal touch of direct mail with the visual appeal of a well-designed advertisement for a travel company. You will have to research what size is a standard postcard in mm and create your design accordingly in order to create something that appeals to your target demographic. All of these factors are a part of a strong business plan and the details will ensure the smooth execution of tasks such as these.

Your travel agency business plan will help you execute every task and strategy more efficiently, make better decisions, and avoid mistakes during the first phases of your project. More than that, once you start working it will help you run your business successfully, and eventually, grow.

3. Choose a Specific Niche

For new travel businesses, it’s a good idea to start with one specific market niche. Instead of offering many services, focus on something specific and excel at it. This means that you won’t have to compete with too many experienced travel agencies and, most importantly, you will be able to provide complete and high-quality service. 

4. Formalize Your Company

To start working you will have to fulfill a series of legal requirements to formalize your company, including registering your company and getting any necessary permits and licenses. The rules and regulations can vary depending on the adventures you want to offer, as well as the region you live in.  

5. Identify Your Potential Clients

Whenever you are communicating something, or in this case trying to sell something, you must know who is interested. Identifying who might be interested in the services or products you are selling, will help you create so-called buyer personas . This, in turn, will help you determine the best ways to reach your target audience, or in other words, develop a winning marketing strategy. Also, it may help you find additional small ways in which you can increase your profit. 

6. Develop an Efficient Financial Plan

Aside from the funds you need for the initial investment, you need to make sure that you are ready to cover any expenses you may have in the first months. Some of the expenses you need to consider include registration fees, tax payments, renting an office, buying furniture, technology, hiring a marketing agency, creating a website, insurance, salaries, taxes, etc. 

7. Find Knowledgeable Employees

Efficient and productive employees are the most important part of any successful business. Make sure that the people you hire are experienced and knowledgeable so that you can rely on them for the tasks you assign to them. Also, once you are sure you have the right people, make sure to do anything in your power to retain them. 

8. Create a Website

It’s almost impossible to run a business without a website today, and most travel agencies operate entirely or at least partially online. People buy everything online these days, and travelers can find anything they are looking for on their devices. To offer a good user experience, and keep visitors interested, your website should be fast, easy to navigate, it should look well and it should be mobile-friendly.

9. Use Social Media

Social media is a great place for reaching your target audience. With a combination of paid ads and valuable content, it can be the ideal channel for promoting your brand and increasing visibility.

10. Offer Interesting Content

Even people who can’t afford to travel want to read about new places. Travel is addictive, and most who have traveled will do it again. This is why offering good content can be so effective when it comes to promoting such businesses. 

Starting a travel business is risky but, if done right, it can be very profitable. These steps can help you make sure that you aren’t missing something important and that you make the right decisions for a strong start. 

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Travel Business Plan

Traveling is one of the most generous things anyone could ever do. It’s like opening oneself up to the reality of being small and the truths of an endless universe. It creates a sense of compassion for everyone who learns foreign cultures and opens up a peaceful mind to nature. However, as a fledging, the business could prove difficult at times. So, to ease out your worries, we’ll help you out. We provide travel business plan samples and creation guidelines that will surely smoothen your worries and help you enjoy your venture. Check these items below.

10+ Travel Business Plan Examples

1. travel business plan template.

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2. Business Travel Planner Template

3. Business Travel Planning Checklist Template

4. Tour Operator Business Plan Template

5. Business Plan for Travel Company

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6. Business Plan for a Travel Agency

7. Sample Travel Business Plan

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8. Travel Agency Business Plan

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9. Business Plan for Adventure Tour

10. Tourism Business Plan

11. Travel Business Plan Form

Size: 218 KB

What is a Travel Business Plan?

A travel business plan is a business plan that companies inside the travel and tourism industry can use. They can ensure that the business will stay strong for more than a few years and guarantee its growth. With a proper and high-quality business plan, people can have peace of mind knowing that they are not stagnant.

How do Travel Planners make money?

It is not a secret that people seek and love to travel. Discovering new places and experiencing fresh encounters. According to a study from  Cornell University , the anticipation of travel itself excites people that it lessens their stress levels. So if you’re a travel agent or tour operator, you can sure get much money through these avenues:

Commissions

Although commissions from booking tickets and creating itineraries have been somewhat becoming less with the advent of the internet, it is still an important avenue to make money. An airline company may not provide you with any commission for a few bookings, but you can be sure something out of it if this volume goes up.

This is the bread and basket of a travel agency. Charging tourists and other companies fees for creating the whole plan is how travel planners or travel agencies get more revenue .

Specialized Services

Specialized provides a specific fee depending on the service offered by the travel agency. Some examples of these special services include consultation, planning, set-up, and organizing. 

Premium Listing

Whether you like it or not, when your agency becomes exceptional in the field, people will flock in for your service. Through this, you can expect to provide a premium listing to hotels, airlines, and other companies that can take advantage of your business. You can do this by showing their hotel or airline as the top 1 option or something of the same matter.

How to Create a Travel Business Plan?

The best way to start a business is not with SlideShare, and many documents rambled. Instead, it is by creating a plan. With proper planning and strategy, you can be sure that your project and venture will see the light of day. So if you desire to create one, follow these steps below and see your business grow.

Step 1: Establish the Essentials

Although technically this is not part of the business plan, it is still important. This enables you to smoothen your creation process. What is it? The essentials. Your company’s purpose, vision, mission, and business model . In this way, you can be sure that your business will stand the test of time.

Step 2: Specify a Market

Another thing that you should think about is the target market. Business is not all about cashflow. You need to have a target market before you can start. As a travel agency , you can even team up with other businesses such as Imvelo tours to provide you with a good target market.

Step 3: Use a Format or a Sample

With all those things ready, you can now start creating your business plan. Some of the essentials in your business plan are executive summary, title, analysis, and so on. You can also try using a sample to make your work easy. Just don’t get confused with other plan templates such as marketing plan templates ’cause business plans are different.

Step 4: Identify the Specifics

Lastly, you should start identifying specifics. This is when you can start worrying about the building, the staff, and other business-related concerns. Whether you like it or not, your vision is more important. Without vision, the people scatter.

What is the tourism business plan?

While close to the travel business plan, a tourism business plan is a document that businesses use to plan ahead. It will provide the business with its business model and whole purpose. Without it, businesses may not appear.

Is a travel agency a profitable business?

Depending on your take on the business, it could be profitable or not. However, when it comes to the industry, it is extremely profitable. So, if you are handling your travel agency right, you can expect that you’ll get many profits. Nonetheless, due to the current Corona Virus Pandemic, the industry became weak. So, expect that after the Pandemic that this industry will grow again.

What are the three types of tourism?

The three types of tourism are as follows:

1. Domestic Tourism

2. Inbound Tourism

3. Outbound Tourism

The Current Corona Incident is a dread of the tourism industry. However, as a businessman, it’s your time to create business proposals . This is an avenue for business-minded individuals to start using these breaks as productive times and not depressing times. This is only a tunnel in our train ride, a little darkness before the light.

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Travel Tour Agency Business Plan Template

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Get the most out of your business plan example

Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

How to Start a Business With No Money

Industry Business Planning Guides

10 Qualities of a Good Business Plan

How to Write a Business Plan for Investors

How to Create a Business Plan Presentation

How to Write a Business Plan

Simple Business Plan Outline

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Tourism Business Plan Templates

Choose your Tourism business plan template from the list below:

• Hotel Business Plan Template
• Bed and Breakfast Business Plan Template
• Travel Agency Business Plan Template

At Business and Plans, we offer a wide range of Tourism business plan templates to cater to your specific needs. Whether you are starting a Hotel, Bed and Breakfast, or Travel Agency, we’ve got you covered. Our professionally designed templates will save you time and ensure your business is set up for success. Browse through our selection below and choose the perfect template to kickstart your journey in the booming tourism industry.

Welcome to Your Gateway for Success in Tourism Business!

Unlock the Potential of Your Hospitality Venture with Our Expertly Crafted Tourism Business Plan Templates.

Are you ready to elevate your hotel, bed and breakfast, or travel agency to new heights of success? At Business & Plans, we understand the unique challenges and opportunities that the tourism industry presents. That’s why we’ve curated a collection of comprehensive and professionally designed tourism business plan templates to guide you on your journey to prosperity.

Why Invest in a Tourism Business Plan?

1. strategic roadmap:.

Our meticulously crafted templates serve as your strategic roadmap, helping you navigate the competitive landscape of the tourism industry. Whether you’re starting a new venture or looking to revitalize your existing business, a solid business plan is your foundation for success.

2. Investor Confidence:

Attracting investors is a key step in expanding your tourism business. A well-structured business plan not only demonstrates your commitment but also instills confidence in potential investors. Showcase your vision, market analysis, and financial projections with our templates to secure the support you need.

3. Operational Efficiency:

Efficient operations are crucial in the tourism sector. Our business plan templates guide you through operational strategies, from optimizing booking processes to enhancing customer service, ensuring that your business runs smoothly and exceeds customer expectations.

Why Choose Our Templates?

• Expertly Crafted: Our templates are created by industry experts with years of experience in the tourism sector.
• Customizable: Tailor each template to suit the unique aspects of your business, ensuring a personalized approach.
• Comprehensive Guidance: Step-by-step guidance to help you fill in every section of the business plan with confidence.
• Up-to-Date Insights: Benefit from the latest trends and insights in the tourism industry to stay ahead of the competition.

Invest in the success of your tourism business today! Browse our collection of business plan templates and take the first step toward achieving your business goals. At Business & Plans, we’re committed to your success in the dynamic world of tourism.

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Florida quietly removes LGBTQ+ travel info from state website

FILE - Hundreds of people line Central Avenue and cheer during the 10th Annual St. Pete Pride Street Festival & Promenade in St. Petersburg, Fla. on June 30, 2012. (Leah Millis/Tampa Bay Times via AP, file)

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TALLAHASSEE, Fla. (AP) — Key West, Fort Lauderdale, Wilton Manors and St. Petersburg are among several Florida cities that have long been top U.S. destinations for LGBTQ+ tourists. So it came as a surprise this week when travelers learned that Florida’s tourism marketing agency quietly removed the “LGBTQ Travel” section from its website sometime in the past few months.

Business owners who cater to Florida’s LGBTQ+ tourists said Wednesday that it marked the latest attempt by officials in the state to erase the LGBTQ+ community. Republican Gov. Ron DeSantis previously championed a bill to forbid classroom instruction on sexual orientation and gender identity, and supported a ban on gender-affirming care for minors, as well as a law meant to keep children out of drag shows.

“It’s just disgusting to see this,” said Keith Blackburn, who heads the Greater Fort Lauderdale LGBT Chamber of Commerce. “They seem to want to erase us.”

The change to Visit Florida’s website was first reported by NBC News, which noted a search query still pulls up some listings for LGBTQ+-friendly places despite the elimination of the section.

John Lai, who chairs Visit Florida’s board, didn’t respond to an email seeking comment Tuesday. Dana Young, Visit Florida’s CEO and president, didn’t respond to a voicemail message Wednesday, and neither did the agency’s public relations director.

Visit Florida is a public-private partnership between the state of Florida and the state’s tourism industry. The state contributes about $50 million each year to the quasi-public agency from two tourism and economic development funds.

Florida is one of the most popular states in the U.S. for tourists, and tourism is one of its biggest industries. Nearly 141 million tourists visited Florida in 2023, with out-of-state visitors contributing more than $102 billion to Florida’s economy.

Before the change, the LGBTQ+ section on Visit Florida’s website had read, “There’s a sense of freedom to Florida’s beaches, the warm weather and the myriad activities — a draw for people of all orientations, but especially appealing to a gay community looking for a sense of belonging and acceptance.”

Blackburn said the change and other anti-LGBTQ+ policies out of Tallahassee make it more difficult for him to promote South Florida tourism since he encounters prospective travelers or travel promoters who say they don’t want to do business in the state.

Last year, for instance, several civil rights groups issued a travel advisory for Florida, saying that policies championed by DeSantis and Florida lawmakers are “openly hostile toward African Americans, people of color and LGBTQ+ individuals.”

But visitors should also understand that many Florida cities are extremely inclusive, with gay elected officials and LGBTQ+-owned businesses, and they don’t reflect the policies coming from state government, Blackburn added.

“It’s difficult when these kinds of stories come out, and the state does these things, and we hear people calling for a boycott,” Blackburn said. “On one level, it’s embarrassing to have to explain why people should come to South Florida and our destination when the state is doing these things.”

Florida Tourism Quietly Deleted Its LGBTQ+ Pages

“Erasing an entire segment of people is not a marketing campaign,” says the CEO of one of the state’s top destination marketing organizations. “From a business standpoint, it makes zero sense.”

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Florida's state tourism organization removed its LGBTQ+ content prior to the summer season.

T wo years after Florida Governor Ron DeSantis pushed through his controversial “Don’t Say Gay” law , which regulates how Florida public schools can discuss sexual orientation and gender identity, the Sunshine State’s tourism organization removed its “LGBTQ Travel” section from its website.

In all, dozens of pages were removed from the Visit Florida website sometime between June 1 and July 4, according to the Wayback Machine, which archives old pages from the internet. Representatives from Visit Florida did not respond to Forbes ’ request for comment.

Prior to this summer, Visit Florida’s website included a LGBTQ landing page trumpeting “SUNSHINE FOR ALL,” boasting of the “sense of freedom” in the state and billing its beaches as “a draw for people of all orientations, but especially appealing to a gay community looking for a sense of belonging and acceptance.”

“Whether you’re a couple seeking a romantic getaway or a modern family searching for kid-friendly fun, here are some LGBTQ-friendly destinations for you, throughout the Sunshine State,” the now-removed landing page said.

Gone are the pages touting Florida’s top 10 gay beaches and most LGBTQ-friendly destinations. Ditto for those recommending LGBTQ road trips and Pride events. The deletion of content was first reported by NBC News .

Tourism is the Florida’s number one industry. Last year, the Sunshine State welcomed 140.6 million out-of-state visitors, marking an increase of 2.3% from 2022’s record-breaking figure. Florida’s reliance on tourism dollars makes the move to eliminate LGBTQ content from the Visit Florida website all the more of a head-scratcher. The LGBTQ+ tourism market is worth over $200 billion annually, according to the World Travel & Tourism Council.

“From a business standpoint, it makes zero sense,” says Stacy Ritter, president and CEO of Visit Lauderdale, arguably the most inclusive destination in the Sunshine State. Ritter estimates that about 15% of the Greater Fort Lauderdale’s tourists identify as LGBTQ+. “And it’s about a billion-dollar-a-year industry here because they spend one and a half times more money than non-aligned-LGBTQ visitors,” she says.

“Erasing an entire segment of people is not a marketing campaign,” continues Ritter, who first became aware that Visit Florida removed its LGBTQ section several weeks ago when one of her colleagues brought it to her attention. “It’s a culture war. They’ve decided to inject themselves in the culture war, which is bad for business.”

In 2023, Canada was the top international source market for Florida, representing 28% of all international visitors to the state, according to a Visit Florida report . Yet last year, Canada updated its travel advisory for the U.S., warning that “some states have enacted laws and policies that may affect” LGBTQ people traveling in the country.

“Continuing to marginalize underserved communities is a philosophy in Tallahassee, and it’s cruel and mean spirited. There’s no economic policy behind it that says it’s beneficial to Floridians,” Ritter says, adding that she wishes other Florida destinations would speak out.

Ritter says most of the state’s tourism officials just want to keep their heads down. Last year, after the NAACP put out a travel advisory telling Black tourists not to visit Florida, she says she tried to get the CEOs of the state’s five largest destination marketing organizations to come together. “I wanted to put out a statement from all of us that said that we are welcoming, inclusive destinations. They wouldn’t even put their name on that,” she says. “But you know, you can’t lead by fear. Instead, we’re all about values.”

“While we cannot speak on behalf of Visit Florida, Visit Orlando actively welcomes and promotes our destination to LGBTQ+ travelers,” a spokesperson for Visit Orlando said in an email, noting that the organization runs a year-long LGBTQ+ campaign that includes several media partnerships, a float in the Dallas Pride parade and the upcoming Orlando Come Out with Pride parade. “This is an important market to us, and we are fully committed to ongoing support for our LGBTQ+ community by sharing with the world our welcoming and inclusive destination.”

The Greater Miami Convention & Visitors Bureau did not respond to Forbes ’ requests for comment.

Meanwhile, Visit Lauderdale is betting that tourists will continue to be drawn by the beach destination’s message of inclusivity.

“There’s a greater good here,” says Ritter. “You can adamantly support people who need your support right now, and also recognize there’s an economic benefit to doing so. There’s nothing wrong with that. That’s America, that’s capitalism.”

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Advanced Diploma of Travel and Tourism Management

National code: sit60122.

Overview About this course

Achieve the highest level of qualification in Travel and Tourism at TAFE NSW. Your passion for travel will be enriched through the strong business focus. Harness skills essential to any senior managerial position and watch your career take flight.

Outcomes What you'll gain

Learning outcomes.

Through a mixture of theory and practical course work, learn to:

Lead and work with people from diverse social and cultural backgrounds

Book domestic and international travel itineraries

Prepare and monitor budgets

Implement project management methodology

Create and implement onshore and global marketing strategies

Design and embed business planning

Establish and conduct productive business relationships

Course outcomes

Gain practical experience and develop specialist skills that give you an advantage in the job market.

Skills and knowledge to manage the business operations of a travel or tourism company

Experience using relevant software currently used in the tourism and travel industry

The ability to manage a diverse team

Strong pathways to enhance your career opportunities and gain senior level roles

Suitability Is this course right for you?

Some courses require evidence of previous experience or study before you can enrol

• There are no entry requirements for this qualification. You can enrol today.

Completion requirements

During your study you’ll need to provide your teacher with the following evidence:

Entry recommendations

To be prepared for this course, we recommend that you have:

The ability to communicate and work well with others

An aptitude for management and leadership

Strategic thinking

A passion for the travel and tourism industry

Language, Literacy and Numeracy (LLN) at a Year 12 high school level

You may be asked to complete a Language, Literacy and Numeracy (LLN) skills test. This helps us to understand your individual study needs, to design an individualised plan that supports your study success and ensures your LLN skills match the demands of the course.

TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.

Pathways Future career and study options

Career pathways.

Our graduates go onto roles like: account manager, business development manager, director of groups and incentives, director of marketing, director of product development operations manager, director of sales and general manager.

Study pathways

Take your study further with other courses offered at TAFE NSW:

Previous study 4 Courses

Begin here to gain experience and confidence in this study area.

• Certificate III in Travel
• Certificate III in Tourism (Holiday Parks and Resorts)
• Certificate IV in Travel and Tourism
• Diploma of Travel and Tourism Management

Further study 1 Course

Advance your skills to take your career to the next level

• Bachelor of Business

Related study 1 Course

Strengthen your expertise and gain specialist skills to expand your employability.

• Diploma of Hospitality Management

Your experience counts

At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.

Units Units taught in this course

Courses are made up of a combination of both core and specialty units. In the Advanced Diploma of Travel and Tourism Management qualification, you’ll need to successfully complete 27 units of competency, including 17 core and 10 speciality units.

Please note, not all specialty units are offered at every TAFE NSW location. It is highly recommended that you check with your preferred campus for information about the specialty units offered at that location.

Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.

Manage business risk BSBOPS504

Develop and implement business plans bsbops601, lead diversity and inclusion bsbtwk501, write complex documents bsbwrt411, source and use information on the tourism and travel industry sittind003, develop tourism products sittppd017, enhance customer service experiences sitxccs015, develop and manage quality customer service practices sitxccs016, interpret financial information sitxfin008, manage finances within a budget sitxfin009, prepare and monitor budgets sitxfin010, identify and manage legal risks and comply with law sitxglc002, lead and manage people sitxhrm009, monitor work operations sitxmgt004, establish and conduct business relationships sitxmgt005, develop and implement marketing strategies sitxmpr014, establish and maintain a work health and safety system sitxwhs008, tafe nsw offers packaged specialty units.

Specialty units are packaged by TAFE NSW to customise your qualification and ensure you are ready to meet the demands of industry.

Participate in sustainable work practices BSBSUS211

Design and produce business documents bsbtec301, develop and implement an e-commerce strategy bsbtec501, manage meetings bsbtwk503, manage conflict sitxcom010, coach others in job skills sitxhrm007, lead tour groups sittgde016, prepare and present tour commentaries or activities sittgde017, develop and maintain the general and regional knowledge required by guides sittgde018, research and share information on australian indigenous cultures sittgde019, prepare specialised interpretive content on flora, fauna and landscape sittgde020, prepare specialised interpretive content on marine environments sittgde021, prepare specialised interpretive content on cultural and heritage environments sittgde022, coordinate and operate tours sittgde023, research and analyse tourism data sittppd016, develop environmentally sustainable tourism operations sittppd018, develop culturally appropriate tourism operations sittppd019, load touring equipment and supplies sitttop006, provide outdoor catering sitttop007, allocate tour or activity resources sitttop008, set up and operate a camp site sitttop009, operate tours in a remote area sitttop010, access and interpret product information sitttvl001, provide advice on international destinations sitttvl002, provide advice on australian destinations sitttvl003, sell tourism products or services sitttvl004, prepare customer quotations sitttvl005, book tourism products and process documentation sitttvl006, use a computerised reservations or operations system sitttvl007, source airfares and issue tickets for domestic flights sitttvl008, construct international airfares sitttvl009, construct advanced international airfares sitttvl010, provide specialist advice on cruises sitttvl011, provide visitor information sitxccs010, use a computerised booking system sitxccs017, make bookings and process documentation sitxccs018, prepare quotations sitxccs019, operate four wheel drive vehicle tlic0023, operate commercial vehicle tlic1051, operate coach/bus tlic3042, contribute to the development of employee and industrial relations strategies bsbhrm612, develop public relations documents bsbmkg441, design and develop marketing communication plans bsbmkg552, develop workplace policies and procedures for sustainability bsbsus511, promote workplace cyber security awareness and best practices bsbxcs402, contribute to cyber security incident responses bsbxcs405, provide first aid hltaid011, provide first aid in remote or isolated site hltaid013, maintain ethical and professional standards when using social media and online platforms sirxosm002, use social media and online tools sirxosm003, develop a basic website for customer engagement sirxosm005, develop an ecommerce strategy sirxstr001, manage a business continuity crisis sitxcri004, manage physical assets sitxfin011, manage revenue sitxfin012, recruit, select and induct staff sitxhrm010, manage volunteers sitxhrm011, monitor staff performance sitxhrm012, manage projects sitxmgt006, obtain and manage sponsorship sitxmpr015, prepare and present proposals sitxmpr016, identify hazards, assess and control safety risks sitxwhs006, tafe nsw services facilities and support.

TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.

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National News | Florida quietly removes LGBTQ+ travel info from…

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Breaking News

National news | this year’s new covid shot has been approved by fda, national news, national news | florida quietly removes lgbtq+ travel info from state website.

Business owners who cater to Florida’s LGBTQ+ tourists said Wednesday that it marked the latest attempt by officials in the state to erase the LGBTQ+ community. Republican Gov. Ron DeSantis previously championed a bill to forbid classroom instruction on sexual orientation and gender identity, and supported a ban on gender-affirming care for minors, as well as a law meant to keep children out of drag shows.

“It’s just disgusting to see this,” said Keith Blackburn, who heads the Greater Fort Lauderdale LGBT Chamber of Commerce. “They seem to want to erase us.”

The change to Visit Florida’s website was first reported by NBC News, which noted a search query still pulls up some listings for LGBTQ+-friendly places despite the elimination of the section.

John Lai, who chairs Visit Florida’s board, didn’t respond to an email seeking comment Tuesday. Dana Young, Visit Florida’s CEO and president, didn’t respond to a voicemail message Wednesday, and neither did the agency’s public relations director.

Visit Florida is a public-private partnership between the state of Florida and the state’s tourism industry. The state contributes about $50 million each year to the quasi-public agency from two tourism and economic development funds.

Florida is one of the most popular states in the U.S. for tourists, and tourism is one of its biggest industries. Nearly 141 million tourists visited Florida in 2023, with out-of-state visitors contributing more than $102 billion to Florida’s economy.

Before the change, the LGBTQ+ section on Visit Florida’s website had read, “There’s a sense of freedom to Florida’s beaches, the warm weather and the myriad activities — a draw for people of all orientations, but especially appealing to a gay community looking for a sense of belonging and acceptance.”

Blackburn said the change and other anti-LGBTQ+ policies out of Tallahassee make it more difficult for him to promote South Florida tourism since he encounters prospective travelers or travel promoters who say they don’t want to do business in the state.

Last year, for instance, several civil rights groups issued a travel advisory for Florida, saying that policies championed by DeSantis and Florida lawmakers are “openly hostile toward African Americans, people of color and LGBTQ+ individuals.”

But visitors should also understand that many Florida cities are extremely inclusive, with gay elected officials and LGBTQ+-owned businesses, and they don’t reflect the policies coming from state government, Blackburn added.

“It’s difficult when these kinds of stories come out, and the state does these things, and we hear people calling for a boycott,” Blackburn said. “On one level, it’s embarrassing to have to explain why people should come to South Florida and our destination when the state is doing these things.”

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Our plans are also international plans.

Your phone just works when you arrive. no setup required..

With qualifying plans. Capable device required. Not for extended international use. Coverage not available in some areas. See plan for details.  See full terms

With qualifying plans. Capable device required. Not for extended international use. Coverage not available in some areas. See plan for details.  See full terms

NOW ON Go5G PLANS

Get high-speed data abroad.

With no international data-roaming charges.

With qualifying plans. In select countries. Not for extended international use. Coverage not available in some areas. See plan for details.  See full terms

With qualifying plans. In select countries. Not for extended international use. Coverage not available in some areas. See plan for details.  See full terms

Go5G Next and Go5G Plus

5gb of high-speed data in 215+ countries & destinations..

Unlimited basic data, unlimited texting, and $0.25/min calling.

Up to 5GB high-speed data, then unlimited at up to 256 Kbps.  See full terms

Up to 5GB high-speed data, then unlimited at up to 256 Kbps.  See full terms

5GB of high-speed data in 11 European countries.

Unlimited basic data that’s 2x faster than before in 215+ countries & destinations, unlimited texting, and $0.25/min calling.

Up to 5GB high-speed data in select Central European countries; otherwise, basic speeds approximately 256 Kbps.  See full terms

Up to 5GB high-speed data in select Central European countries; otherwise, basic speeds approximately 256 Kbps.  See full terms

Which country or destination are you traveling to?

To activate these rates, add the World Class Service to each line through My T-Mobile

Our international benefits include data, text, and low flat-rate calling in 215+ countries and destinations.  See FAQs for what’s included on your plan. 

Qualifying plan required; see your plan for details. Speeds & coverage vary based on device and location. If you do not have a domestic texting plan, texts received while roaming internationally will be deducted from domestic texting allotment. See plan for details. Usage rounded up to the nearest MB each session. Rates are for postpaid customers only.  See prepaid talk and text rates ; no international data roaming for prepaid.  International Pass:  This destination is eligible for international passes; check  www.t-mobile.com/customers/data-pass  for details. After allotment, data slows to plan speed (up to 128Kbps for plans without int'l data service). Activating a new pass ends remaining benefits of prior pass.  See T‑Mobile for Business/T‑Mobile for Government rates .

Unlimited text and data are included at no extra cost. Not sure if this is you? See the FAQs below to see if your plan qualifies.

Qualifying plan required; see your plan for details. Speeds & coverage vary based on device and location. If you do not have a domestic texting plan, texts received while roaming internationally will be deducted from domestic texting allotment. See plan for details. Usage rounded up to the nearest MB each session. Rates are for postpaid customers only.  See prepaid talk and text rates ; no international data roaming for prepaid.  International Pass:  This destination is eligible for international passes; check  www.t-mobile.com/customers/data-pass  for details. After allotment, data slows to plan speed (up to 128Kbps for plans without int'l data service). Activating a new pass ends remaining benefits of prior pass.  See T‑Mobile for Business/T‑Mobile for Government rates .

Our international benefits include data, text, and low flat-rate calling in 215+ countries and destinations.  See FAQs for what’s included on your plan.

All T-Mobile customers can expect the following rates while here.

This destination is NOT included in the list of 215+ countries and destinations where Simple Global benefits are offered. This destination is NOT eligible for International Pass use.

Qualifying plan required; see your plan for details. Speeds & coverage vary based on device and location. If you do not have a domestic texting plan, messages received are 20 cents each. Usage rounded up to the nearest MB each session. Rates are for postpaid customers only.  See prepaid talk and text rates ; no international data roaming for prepaid.  International Pass:  This destination is NOT eligible for international passes.  See T‑Mobile for Business/T‑Mobile for Government rates .

Enhance your experience with high-speed data and unlimited calling by adding an International Pass.

Not all partner carriers in ${roamingQuery-AYFutpfL-oA.region} support your device. More recent devices, like 5G phones, support more networks and are more likely to have a better experience. To upgrade to a 5G device before your trip, shop our devices . \r\n \r\nTo make calls and texts in ${roamingQuery-AYFutpfL-oA.region} be sure to dial +${roamingDevice-AYFu1WES-OA.regionCode}, followed by the number you are trying to reach.

Data is not supported in ${roamingQuery-AYFutpfL-oA.region}, voice and SMS services are available where supported.

To make calls and texts in ${roamingQuery-AYFutpfL-oA.region} be sure to dial +${roamingDevice-AYFu1WES-OA.regionCode}, followed by the number you are trying to reach.

Shop for devices that may be compatible.

To make calls and texts in ${roamingQuery-AYFutpfL-oA.region} be sure to dial +${roamingDevice-AYFu1WES-OA.regionCode}, followed by the number you are trying to reach. 

Speeds and device compatibility vary based on location and roaming partners’ network frequencies. Coverage not available in some areas; we are not responsible for our partners’ networks. Voice call destinations may be limited in some areas. Rates vary by plan and location.

0 results found \r\n \r\n No results found for your search

Speeds vary based on roaming partners’ network; high-speeds not available in all locations. Maps do not depict exact coverage and display the general availability of roaming partner networks. Coverage not available in some areas. We are not responsible for the performance of our roaming partners’ networks. Voice call destinations may be limited in some areas.  Simple Global Destinations:  High-speed data, where available, may be included with qualifying plans or require purchase of international pass. Check your plan at  www.T‑Mobile.com/customers/data-pass  for details.  Mobile Without Borders Destinations (Canada/Mexico):  Up to 5GB of LTE speeds included with qualifying plans. Non-qualifying plans require purchase of high-speed data pass. Check  www.T‑Mobile.com/customers/data-pass  for details.

Speeds vary based on roaming partners’ network; high-speeds not available in all locations. Maps do not depict exact coverage and display the general availability of roaming partner networks. Coverage not available in some areas. We are not responsible for the performance of our roaming partners’ networks. Voice call destinations may be limited in some areas.  Simple Global Destinations:  High-speed data, where available, may be included with qualifying plans or require purchase of international pass. Check your plan at  www.T‑Mobile.com/customers/data-pass  for details.  Mobile Without Borders Destinations (Canada/Mexico):  Up to 5GB of LTE speeds included with qualifying plans. Non-qualifying plans require purchase of high-speed data pass. Check  www.T‑Mobile.com/customers/data-pass  for details.

NEED INTERNATIONAL CALLING?

Boost your international plan with a data pass.

Get unlimited calling and even more high-speed data with daily, weekly, or monthly plan add-ons.

Qualifying plan required.  See full terms

Qualifying plan required.  See full terms

More benefits from departure to arrival.

Stream, surf & text from 30,000 ft..

With qualifying plans.  See full terms

With qualifying plans.  See full terms

Unlimited international calls for just $15/mo.

Call landlines in 70+ destinations and mobile lines in 30+ destinations. Qualifying service required. Get full terms

Explore all travel benefits.

Save up to 40% on travel..

Visit T‑Mobile TRAVEL site for details.  See full terms

Visit T‑Mobile TRAVEL site for details.  See full terms

Got questions about international roaming?

• Up to 5GB of high-speed data in 215+ countries and destinations:  Go5G Next, Go5G Next Military, Go5G Next 55, Go5G Next First Responders, Go5G Next Puerto Rico, Go5G Next DHH, Go5G Business Next, Go5G Military Business Next, Go5G First Responder Business Next, Go5G Puerto Rico Business Next, Go5G DHH Business Next, Go5G Plus™, Go5G Plus Military, Go5G Plus 55+, Go5G Plus First Responder, Go5G Plus DHH, Go5G Business Plus, Go5G Military Business Plus, Go5G First Responder Business Plus, Business Unlimited Ultimate+, Go5G Puerto Rico Business Plus, Go5G DHH Business Plus, Magenta ® MAX (including 55+, Military, and First Responder), Magenta ® Plus, Magenta ® MAX for Business, ONE Plus, Business Unlimited Ultimate, and Magenta ® Amplified.
• Up to 5GB of high-speed data in 11 European countries:  Go5G™, Go5G Military, Go5G 55+, Go5G First Responder, Go5G DHH, Go5G Business, Go5G Military Business, Go5G First Responder Business, Go5G Puerto Rico Business, Go5G DHH Business, Magenta ® (including 55+, Military, and First Responder), Magenta ® Deaf or Hard of Hearing, Business Unlimited Select, Business Unlimited Advanced, and Magenta ® for Business. Simple Choice, Select Choice, and ONE plans are also included.
• Unlimited data speeds up to 256kbps:  Go5G™, Go5G Military, Go5G 55+, Go5G First Responder, Go5G DHH, Go5G Business, Go5G Military Business, Go5G First Responder Business, Go5G Puerto Rico Business, Go5G DHH Business, Go5G Plus™, Go5G Plus Military, Go5G Plus 55+, Go5G Plus First Responder, Go5G Plus DHH, Go5G Business Plus, Go5G Military Business Plus, Go5G First Responder Business Plus, Business Unlimited Ultimate+, Go5G Puerto Rico Business Plus, Go5G DHH Business Plus, Magenta ® , Magenta ® MAX, Magenta 55+, Magenta ® MAX 55+, Magenta ® First Responder, Magenta ® MAX First Responder, Magenta ® Military, Magenta ® MAX Military, Magenta ® Deaf or Hard of Hearing, Magenta ® MAX Deaf or Hard of Hearing, Magenta ® Amplified, Business Unlimited Select, Business Unlimited Advanced, Business Unlimited Ultimate, Magenta ® for Business, and Magenta ® MAX for Business rate plans. Simple Choice, Select Choice, and ONE plans are also included.

Everyone on a T-Mobile Essentials™ plan gets unlimited texting and calling at $0.25 per minute in 215+ countries and destinations.

• Up to 5GB of high-speed data in 215+ countries and destinations:  Go5G Next, Go5G Next Military, Go5G Next 55, Go5G Next First Responders, Go5G Next Puerto Rico, Go5G Next DHH, Go5G Business Next, Go5G Military Business Next, Go5G First Responder Business Next, Go5G Puerto Rico Business Next, Go5G DHH Business Next, Go5G Plus™, Go5G Plus Military, Go5G Plus 55+, Go5G Plus First Responder, Go5G Plus DHH, Go5G Business Plus, Go5G Military Business Plus, Go5G First Responder Business Plus, Business Unlimited Ultimate+, Go5G Puerto Rico Business Plus, Go5G DHH Business Plus, Magenta ® MAX (including 55+, Military, and First Responder), Magenta ® Plus, Magenta ® MAX for Business, ONE Plus, Business Unlimited Ultimate, and Magenta ® Amplified.
• Up to 5GB of high-speed data in 11 European countries:  Go5G™, Go5G Military, Go5G 55+, Go5G First Responder, Go5G DHH, Go5G Business, Go5G Military Business, Go5G First Responder Business, Go5G Puerto Rico Business, Go5G DHH Business, Magenta ® (including 55+, Military, and First Responder), Magenta ® Deaf or Hard of Hearing, Business Unlimited Select, Business Unlimited Advanced, and Magenta ® for Business. Simple Choice, Select Choice, and ONE plans are also included.
• Unlimited data speeds up to 256kbps:  Go5G™, Go5G Military, Go5G 55+, Go5G First Responder, Go5G DHH, Go5G Business, Go5G Military Business, Go5G First Responder Business, Go5G Puerto Rico Business, Go5G DHH Business, Go5G Plus™, Go5G Plus Military, Go5G Plus 55+, Go5G Plus First Responder, Go5G Plus DHH, Go5G Business Plus, Go5G Military Business Plus, Go5G First Responder Business Plus, Business Unlimited Ultimate+, Go5G Puerto Rico Business Plus, Go5G DHH Business Plus, Magenta ® , Magenta ® MAX, Magenta 55+, Magenta ® MAX 55+, Magenta ® First Responder, Magenta ® MAX First Responder, Magenta ® Military, Magenta ® MAX Military, Magenta ® Deaf or Hard of Hearing, Magenta ® MAX Deaf or Hard of Hearing, Magenta ® Amplified, Business Unlimited Select, Business Unlimited Advanced, Business Unlimited Ultimate, Magenta ® for Business, and Magenta ® MAX for Business rate plans. Simple Choice, Select Choice, and ONE plans are also included.

Everyone on a T-Mobile Essentials™ plan gets unlimited texting and calling at $0.25 per minute in 215+ countries and destinations.

Essentials™ plans get free texting in 215+ countries and destinations. If you need data, purchase International Passes to get high-speed data and unlimited calling for 1, 10, or 30 days.

If you’re a T-Mobile customer on qualifying plan, you can add an International Pass to get more high-speed data and unlimited voice calling in 215+ countries and destinations. \n

• 1-Day (512MB) International Pass: 512MB of high-speed data and unlimited calling, to be used up to 24 hours, for $5.
• 10 day (5GB) International Pass: 5GB of high-speed data and unlimited calling, to be used up to 10 days, for $35.
• 30 Day (15GB) International Pass: 15GB of high-speed data and unlimited calling, to be used up to 30 days, for $50.

Use your International Pass high-speed data however you’d like throughout the designated time. You’re not restricted to a certain amount of data per day.

If you’re a T-Mobile customer on qualifying plan, you can add an International Pass to get more high-speed data and unlimited voice calling in 215+ countries and destinations.

If you’re a primary account holder or authorized user, get an International Pass by using your T-Mobile app, logging on to My.T-Mobile.com, or following the link in the welcome text message you get when you enter an eligible country. Also, you can call our Team of Experts ® before your trip by dialing 611 on your mobile device.

If you’re a primary account holder or authorized user, get an International Pass by using your T-Mobile app, logging on to My.T-Mobile.com, or following the link in the welcome text message you get when you enter an eligible country. Also, you can call our Team of Experts ® before your trip by dialing 611 on your mobile device.

Click here  to see if you’re traveling to one of the 215+ countries that gets free data and texting as part of your eligible plan.

Click here  to see if you’re traveling to one of the 215+ countries that gets free data and texting as part of your eligible plan.

You can check your cruise coverage  here . We recommend that you turn off roaming while the ship is docked in a US port. Otherwise, your phone may pick up the ship's network, and you'll be charged cruise ship roaming charges for any usage. Once you're out to sea, you can turn roaming back on and pay for the data, text, and voice you use. \n

You can check your cruise coverage  here . We recommend that you turn off roaming while the ship is docked in a US port. Otherwise, your phone may pick up the ship's network, and you'll be charged cruise ship roaming charges for any usage. Once you're out to sea, you can turn roaming back on and pay for the data, text, and voice you use.

International roaming is a service allowing you to continue using your mobile phone or other mobile device to browse the internet, as well as send and receive: emails, voice calls, and text messages while visiting another country.

The price you pay for Wi-Fi calls to international numbers when you're outside the US, depends on your international roaming option. The good news is, with most of our international roaming add-ons, you'll pay less for these calls than you did before. All Wi-Fi calls to US numbers are free of charge.

Our most popular plans include international texting from home and while traveling. Click here  to see if you’re traveling to one of the 215+ countries and destinations that gets data and texting as part of your eligible plan.

Our most popular plans include international texting from home and while traveling. Click here  to see if you’re traveling to one of the 215+ countries and destinations that gets data and texting as part of your eligible plan.

Great news, while roaming internationally, you won't be charged for voicemails left in your inbox if your phone remains powered off or in airplane mode. However, you will be charged for the following:

• If you answer an incoming call, you will be charged for the duration of the call.
• If your phone is on when you get an incoming call, even if you don't answer it and it goes to voicemail, the call is charged one minute for the call coming into the phone, based on the  international roaming rate  of the country you’re in. (There are no charges at all if your phone is turned off.)
• If you call your voicemail from your mobile phone to listen to messages while traveling internationally, that call will be charged at the international roaming rate of the country you're in. \n

Check out our international roaming checklist for everything you need to know before traveling abroad.

Great news, while roaming internationally, you won't be charged for voicemails left in your inbox if your phone remains powered off or in airplane mode. However, you will be charged for the following:

• If your phone is on when you get an incoming call, even if you don't answer it and it goes to voicemail, the call is charged one minute for the call coming into the phone, based on the  international roaming rate  of the country you’re in. (There are no charges at all if your phone is turned off.)
• If you call your voicemail from your mobile phone to listen to messages while traveling internationally, that call will be charged at the international roaming rate of the country you're in.

If you are a T-Mobile customer on qualifying plan, we have you covered with free data and texting in 215+ countries. There are some countries in which international roaming benefits do not apply, and international data passes cannot be used, you can check the list of those countries here .

A Virtual Private Network (VPN), is a way to help keep your connection secure, even while traveling. Be aware, that while on Wi-fi and connected to a VPN, your Internet usage goes through the VPN network you are connected to, wherever it's located. This means that while connected to a U.S. based VPN network, Wi-Fi calls made to non-US numbers, while outside the U.S., will be charged at international long-distance rates. See more details here . \n

Heads up! Many VPN services may connect automatically, or even be included in other services such as AdBlockers.  \n

A Virtual Private Network (VPN), is a way to help keep your connection secure, even while traveling. Be aware, that while on Wi-fi and connected to a VPN, your Internet usage goes through the VPN network you are connected to, wherever it's located. This means that while connected to a U.S. based VPN network, Wi-Fi calls made to non-US numbers, while outside the U.S., will be charged at international long-distance rates. See more details here .

Heads up! Many VPN services may connect automatically, or even be included in other services such as AdBlockers. 

Qualifying plan and capable device required. Not for extended international use; you must reside in the US and primary usage must occur on our network before international use. Device must register on our network before international use. Service may be terminated or restricted for excessive roaming. Coverage not available in some areas; we are not responsible for our partners’ networks.

Calls, including over Wi-Fi, are $.25/min. (no charge for Wi-Fi calls to US, Mexico, and Canada). Go5G plans: Up to 10GB high-speed data in select Central European countries; otherwise, standard speeds approximately 256 Kbps. Go5G Next and Go5G Plus: Up to 15GB high-speed data in 215+ countries and destinations, then unlimited at up to 256 Kbps. Additional charges apply in excluded destinations; see www.T‑Mobile.com for included destinations (subject to change at T‑Mobile's discretion). Qualifying postpaid plan and capable device required. Taxes additional; usage taxed in some countries. Voice and text features for direct communications between two people. Communications with premium-rate (e.g., 900, entertainment, high-rate helpline) numbers not included. Not for extended international use; you must reside in the US and primary usage must occur on our network . Device must register on our network before international use. Service may be terminated or restricted for excessive roaming. Coverage not available in some areas; we are not responsible for our partners’ networks.

Calls, including over Wi-Fi, are $.25/min. (no charge for Wi-Fi calls to US, Mexico, and Canada). Go5G plans: Up to 10GB high-speed data in select Central European countries; otherwise, standard speeds approximately 256 Kbps. Go5G Next and Go5G Plus: Up to 15GB high-speed data in 215+ countries and destinations, then unlimited at up to 256 Kbps. Additional charges apply in excluded destinations; see www.T‑Mobile.com for included destinations (subject to change at T‑Mobile's discretion). Qualifying postpaid plan and capable device required. Taxes additional; usage taxed in some countries. Voice and text features for direct communications between two people. Communications with premium-rate (e.g., 900, entertainment, high-rate helpline) numbers not included. Not for extended international use; you must reside in the US and primary usage must occur on our network . Device must register on our network before international use. Service may be terminated or restricted for excessive roaming. Coverage not available in some areas; we are not responsible for our partners’ networks.

Calls in 215+ countries and destinations, including over Wi-Fi, are $.25/min. (no charge for Wi-Fi calls to US, Mexico, and Canada). Up to 5GB high-speed data, then unlimited at up to 256 Kbps. Additional charges apply in excluded destinations; see www.T‑Mobile.com for included destinations (subject to change at T‑Mobile's discretion). Qualifying postpaid plan and capable device required. Taxes additional; usage taxed in some countries. Voice and text features for direct communications between two people. Communications with premium-rate (e.g., 900, entertainment, high-rate helpline) numbers not included.  Not for extended international use; you must reside in the US and primary usage must occur on our network.  Device must register on our network before international use. Service may be terminated or restricted for excessive roaming. Coverage not available in some areas; we are not responsible for our partners’ networks.

Calls in 215+ countries and destinations, including over Wi-Fi, are $.25/min. (no charge for Wi-Fi calls to US, Mexico, and Canada). Up to 5GB high-speed data, then unlimited at up to 256 Kbps. Additional charges apply in excluded destinations; see www.T‑Mobile.com for included destinations (subject to change at T‑Mobile's discretion). Qualifying postpaid plan and capable device required. Taxes additional; usage taxed in some countries. Voice and text features for direct communications between two people. Communications with premium-rate (e.g., 900, entertainment, high-rate helpline) numbers not included.  Not for extended international use; you must reside in the US and primary usage must occur on our network.  Device must register on our network before international use. Service may be terminated or restricted for excessive roaming. Coverage not available in some areas; we are not responsible for our partners’ networks.

Calls, including over Wi-Fi, are $.25/min. (no charge for Wi-Fi calls to US, Mexico, and Canada). Up to 5GB high-speed data in select Central European countries; otherwise, standard speeds approximately 256 Kbps. Additional charges apply in excluded destinations; see www.T‑Mobile.com for included destinations (subject to change at T‑Mobile's discretion). Qualifying postpaid plan and capable device required. Taxes additional; usage taxed in some countries. Voice and text features for direct communications between two people. Communications with premium-rate (e.g., 900, entertainment, high-rate helpline) numbers not included.  Not for extended international use; you must reside in the US and primary usage must occur on our network.  Device must register on our network before international use. Service may be terminated or restricted for excessive roaming. Coverage not available in some areas; we are not responsible for our partners’ networks.

Calls, including over Wi-Fi, are $.25/min. (no charge for Wi-Fi calls to US, Mexico, and Canada). Up to 5GB high-speed data in select Central European countries; otherwise, standard speeds approximately 256 Kbps. Additional charges apply in excluded destinations; see www.T‑Mobile.com for included destinations (subject to change at T‑Mobile's discretion). Qualifying postpaid plan and capable device required. Taxes additional; usage taxed in some countries. Voice and text features for direct communications between two people. Communications with premium-rate (e.g., 900, entertainment, high-rate helpline) numbers not included.  Not for extended international use; you must reside in the US and primary usage must occur on our network.  Device must register on our network before international use. Service may be terminated or restricted for excessive roaming. Coverage not available in some areas; we are not responsible for our partners’ networks.

Qualifying plan required. Speeds and coverage vary based on device and location. Check www.T‑Mobile.com for details. After allotment, data slows to plan speed (up to 128Kbps for plans without international data service). Activating a new pass ends remaining benefits of prior pass. Usage rounded up to the nearest MB each session.

Qualifying plan required. Speeds and coverage vary based on device and location. Check www.T‑Mobile.com for details. After allotment, data slows to plan speed (up to 128Kbps for plans without international data service). Activating a new pass ends remaining benefits of prior pass. Usage rounded up to the nearest MB each session.

Qualifying plan. On US-based airlines; Wi-Fi Calling functionality, valid e911 address, and one prior Wi-Fi call with current SIM card required for messaging. Where available on select US airlines.

International calling from U.S./Canada/Mexico to landlines in over 70 countries and destinations, plus unlimited calling to mobiles in over 30 countries. Qualifying service required. Calls must originate on our U.S. network or in Canada/Mexico; otherwise international roaming rates apply. Must be direct communication between 2 people; certain numbers not included. See T‑Mobile.com for countries and rates; subject to change at our discretion.

International calling from U.S./Canada/Mexico to landlines in over 70 countries and destinations, plus unlimited calling to mobiles in over 30 countries. Qualifying service required. Calls must originate on our U.S. network or in Canada/Mexico; otherwise international roaming rates apply. Must be direct communication between 2 people; certain numbers not included. See T‑Mobile.com for countries and rates; subject to change at our discretion.

Receive up to 40% off available accommodation bookings in the US including AK, HI, Puerto Rico, and US Virgin Islands and bookings for international travel. Discount is applied to price of room before taxes and any fees, including additional fees collected by the property at check-in. Reservations can only be made up to eleven months in advance of stay and are based on availability. All reservations are subject to the terms of the property and may not be able to be refunded, see individual location for details. Not valid for existing reservations, or with any other promotion, offer, discount, or coupon.

Receive up to 40% off pre-paid (\"Pay Now\") rental cars. Pay Now savings up to 30% discount is automatically applied to the Pay Now price if you select a Pay Now rental option. Up to 10% T‑Mobile Exclusive discount automatically applied to select Pay Now vehicle rentals. Discounted pricing is displayed at the time of booking compared to equivalent Pay Local/Later prices. Reservations can only be made up to twelve months in advance. Pay Now rates and vehicles based on availability. All reservations are subject to the terms of the supplier and may not be able to be refunded; see individual supplier for details. Not valid on existing car rental reservations, or with any other promotion, offer, discount, or coupon.

Receive up to 40% off pre-paid ("Pay Now") rental cars. Pay Now savings up to 30% discount is automatically applied to the Pay Now price if you select a Pay Now rental option. Up to 10% T‑Mobile Exclusive discount automatically applied to select Pay Now vehicle rentals. Discounted pricing is displayed at the time of booking compared to equivalent Pay Local/Later prices. Reservations can only be made up to twelve months in advance. Pay Now rates and vehicles based on availability. All reservations are subject to the terms of the supplier and may not be able to be refunded; see individual supplier for details. Not valid on existing car rental reservations, or with any other promotion, offer, discount, or coupon.

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‘The Demand Is Unstoppable’: Can Barcelona Survive Mass Tourism?

This summer, thousands of local protesters in the Spanish city denounced overtourism. With more crowds expected for the America’s Cup, we visited the areas where tensions are highest.

By Lisa Abend

Lisa Abend, a Europe-based journalist, lived in Spain for nine years and continues to visit Barcelona frequently.

On a steamy August evening, a stream of young people bearing boxes of pizza and bottles of cheap cava began the uphill slog to Carmel Bunkers in Barcelona. Set on a hill overlooking the Catalan capital, the concrete structures once housed antiaircraft weapons that protected the city during Spain’s civil war in the 1930s. Later the site became a destination for residents on evening strolls and a hangout for local youths.

But that was before Instagram and TikTok.

Several years ago, inspired by social media, young tourists began making the Bunkers a favorite spot for drinking, carousing and the inevitable sunset selfie. Last spring the noise, litter and sheer number of visitors spurred the city to erect fences around the site.

Now, hundreds of visitors find any space they can amid the surrounding scrub and rocks. Or they simply jump the barriers.

“I used to play there as a girl,” said Manoli Fernández, 57, a longtime resident out strolling with her daughter and 87-year-old mother. “Now there are drunk tourists peeing on our neighbor’s doorstep.”

For anyone hoping to understand the complicated contours of overtourism in Barcelona, the Carmel Bunkers is a good place to start. The frustrations experienced by those who live nearby apply to other hot spots: residents of the Gothic Quarter who feel displaced by the crowds; pollution along the waterfront where massive cruise ships dock; and everywhere, it seems, an apparent disregard for local culture.

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