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Tips for a Successful Job Talk

By  Stephen J. Aguilar

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Job talks are high-stakes professional presentations that can make or break your chances to land your dream position. It is unsurprising, then, that they are frightening experiences. Given how important a job talk is, I have outlined a few tips to help you avoid common pitfalls. The list is by no means exhaustive. It’s intended to serve as a good place to start.

Before the Talk

Know your audience. Sometimes you will know who is on the search committee, and sometimes you will not. Regardless, you can safely assume that many (if not most) members of the search committee will attend your talk, as will other faculty members in your discipline. Your audience is not limited to faculty, either -- staff and Ph.D. students may also be there. Everyone in the room is a potential colleague, so you should try to anticipate what aspects of your research they will have questions about and what they might not understand. Knowing your audience is especially important because there will be differences in methodological expertise among those who attend, and you can anticipate what those differences are. Members of the audience may be qualitative researchers, quantitative researchers, theorists, etc. Your talk should be accessible to everyone while still having enough methodological rigor to impress peers who use similar methods.

Know your data. You are the expert in the room when it comes to the content of your talk. That means that you should know your data well, and know it in a way that is both deep (i.e., you can get into the nitty-gritty of the methods), and broad (i.e., you can tie your methods and findings to the broader conversations the field is having about your topic). Plus, the better you know your data, the more confident you will feel during the talk itself.

Avoid using complicated slides. Your slides should be simple and robust against technological mishaps. Generally, this means using static slides that have zero animations. “Fancy” presentation elements such as animations, slides that move to a set timer and/or videos that require audio have a way of going wrong. For instance, you might become nervous and stop an animation, or you may get to an animation too early. You may have incorrectly built the transition to begin with. Audio might not even work (as was the case during my own job talk). Thus, it is best to avoid complicated slides entirely. Static slides that build (i.e., add elements over time) are your best bet. If you use an animation within a slide, consider using a .gif image file -- they tend to be smaller and are self-contained. Static slides enable you to cycle back and forth within your presentation easily. This is especially helpful during the question-and-answer period, since your audience might refer to a specific slide.

Make supplementary slides. It is advisable to avoid the “methodological weeds” during your job talk, but it is also advisable to have slides ready to get into the weeds should the need arise. Build slides you can use to discuss the details of your method, analysis, data, etc., just in case you need to, and put them at the end of your slide deck. (A good place for them is after the obligatory thank-you slide.) Having a few slides with more data at the end of the presentation will let you address questions that you may have anticipated.

Someone, for example, may want to know what model you actually ran or see a table with results. Having those slides ready is helpful because it shows that you had similar thoughts as the person who asked the question. Supplementary slides may also give you something to reference if a relevant question is asked. Will you present only one part of a multiple study/experimental design? You can use extra slides to showcase findings from the other studies, if the question comes up.

Be mindful of your color scheme. Your university should have a PowerPoint template somewhere. Ask for it and modify it as needed. This will help you keep a consistent color scheme. If you build your slide deck from scratch, avoid common mistakes that make your presentation hard to read (like dark-blue backgrounds with black text). Many universities have brand guidelines that will help you use colors that go together. An aesthetically pleasing and well-structured presentation isn’t an end in and of itself, but it will help mitigate against misunderstandings from your audience.

Practice it. Practice it alone, practice it with your family, practice it with your peers, practice it with your adviser(s). The more practice, the better. Practice will help you work out the kinks, gain confidence, and help you prepare for questions that your audience may ask. Practice it from beginning to end, and practice individual sections by themselves. Practice it at least as much as I’ve written the word “practice” in this section (11 times).

During the Talk

Don’t get rattled if something goes wrong. Always move on from mistakes quickly. Never linger on the failure or hiccup, and do not tell your audience what was supposed to happen (e.g., “Right now you should have been seeing/hearing …”). Your audience is not in your head, so they will not somehow imagine that perfect animation that you built to demonstrate your point. Drawing more attention to a hiccup is a waste of time. The show must go on! It is more impressive to see a candidate take a setback in stride.

Avoid overusing dissertation or study-specific language. It is important to realize that your audience may not catch your first explanation of technical terms. Did you create a category and/or variable for the study that only you understand? Do not use it, or, if you use it, make sure to remind your audience what it means every so often.

Move around. Avoid standing in one place during the talk. It makes it hard to engage with you.

Demonstrate expertise. Having notes to refer to your work is fine, but do not rely on them. It is painfully obvious when a candidate is reading their talk. You do not need to memorize what you plan to say, but you should be so comfortable with the material that you can talk broadly or go deep effortlessly. On a related note, avoid looking at your own screen too much. Otherwise, you may lose your connection with the audience.

Build up to your research . The first part of your job talk should communicate who you are as a scholar, and ideally include examples that show your research agenda or trajectory, such as previously published papers. If you launch into a study right away, it will be decontextualized. It is OK to spend a slide or two on a personal story that motivates the work, but avoid telling the audience your life history.

Discuss implications. The implications section is the part of the presentation where you have to sell your ideas, approach or findings as novel and/or important. No one remembers the details of your methods, but your audience will come away with a sense of whether or not the research you presented is important/interesting/novel. It is fine to really sell it here. Is the study the first that did X? Make sure to say so. Has the method never been used in the way you used it? Mention that. Does your research have policy/practical implications? Spell them out confidently. Your audience will not know any of what makes your study interesting unless you tell them.

Discuss future work. End with where you plan to take your research. Your audience will want to know that you have a plan for future studies that will examine the phenomenon your presentation highlighted. Include future areas of research, funding sources for that work and the like.

The Question-and-Answer Period

If a question is not clear, ask for clarification. My go-to approach is to say, “What I understand you to be asking is …” as a way to confirm how I understand a question with the person who asked the question, or to ask, “I’m sorry, I didn’t quite catch that -- can you repeat/clarify?” After you answer the question, it is sometimes appropriate to also ask, “Did that answer your question?” That gives the person who raised the question an opportunity to further clarify if you missed the mark.

Answer the question that was asked. You do not have to launch into an answer right away -- go ahead and take a moment to collect your thoughts. Avoid “hand-waving” answers that completely avoid the question, such as “I didn’t think about that; that’s a good question,” followed by not actually answering the question. Similarly, if you are questioned about a decision you made, avoid saying anything resembling “because that’s just how I did it.” Your audience wants to know why you made a decision. Also, don’t simply say that you were wrong and/or “did not think of that,” since doing so will communicate that you did not think the method through or do not have the confidence to defend your decision.

Remember, every question is an opportunity to demonstrate -- or fail to demonstrate -- competence. The way that you answer a question reveals if you have thought about your topic deeply or are capable of engaging with unfamiliar territory in a thoughtful way. Take the opportunity to communicate that you understood the reason the question was asked.

You only get one shot at your job talk. Once it’s over, it’s over. Do not linger on aspects of it that you felt went poorly, and do not pat yourself on the back if you think you did exceptionally well. Your job talk, while incredibly important, is just one aspect of the entire interview experience. The suggestions I have outlined above will help you put your best foot forward.

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More From Forbes

11 presentation lessons you can still learn from steve jobs.

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Steve Jobs is still the word’s greatest corporate storyteller. I’ve seen plenty of talented speakers in the past year and I’ve written about many of them in this column but I have yet to find someone as good as Steve Jobs. This is why I have spent so many years reviewing, analyzing and sharing Jobs’ presentation techniques because leaders and entrepreneurs today need to carry on his legacy if we hope to inspire the world with our ideas. His keynote presentations continue to attract thousands of views on YouTube and he has profoundly impacted the way leaders communicate.

Earlier this year a Wall Street Journal article titled Bio As Bible featured managers who are imitating Steve Jobs based on what they’ve learned in Walter Isaacson’s biography and also from one of my books, The Innovation Secrets of Steve Jobs . While I’m very proud that the WSJ highlighted my content, dressing like Jobs is not going to inspire your audience. However, there are many other presentation techniques that you can and should copy from Steve Jobs.

Steve Jobs was an astonishing presenter because he informed, inspired, and entertained. In this article I outline 11 techniques from one presentation, the iPhone launch in 2007 . If your presentation is tomorrow and you only have time to incorporate a few ideas, then spend 7 minutes to watch this video where I highlight just three techniques from the same presentation. If you want the whole enchilada, read on.

Watch on Forbes:

Express your passion. Steve Jobs was passionate about design, he absolutely loved his new product, and he wore his enthusiasm on his black-mock sleeve. “It looks pretty doggone gorgeous,” he said with a big smile after showing the iPhone for the first time. Jobs often used words such as “cool,” “amazing,” or “gorgeous” because he believed it. Your audience is giving you permission to show enthusiasm. If you’re not excited about your idea, nobody else will be.

Create a Twitter-friendly headline. Jobs used a technique I’ve labeled the “Twitter-friendly headline,” a one-sentence summary of a product that perfectly captured the main message he wished to deliver. Shortly after showing the new phone, Jobs proudly proclaimed, “Today Apple is going to reinvent the phone.” The headline, “Apple reinvents the phone” was the only sentence on the slide. He repeated the headline several times during the presentation. A Google search for the phrase turns up about 25,000 links, most of which are directly from articles and blog posts covering the launch presentation.

Stick to the rule of three. Jobs instinctively understood that the number “3” is one of the most powerful numbers in communications. A list of 3 things is more intriguing than 2 and far easier to remember than 22. Jobs divided his iPhone presentation into three sections. He spoke about the iPod functions of the new iPhone, the phone itself, and connecting to the Internet. Jobs even had some fun with three. He stepped on stage and said, “Today we are introducing three revolutionary products. The first, a widescreen iPod with touch controls. The second, is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” As the audience applauded, Jobs repeated the three ‘products’ several times. Finally he said, “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”

Introduce a villain. All great stories have a hero and a villain. A Steve Jobs presentation was no exception. In 2007, why did the world need another mobile phone, especially from Apple? Jobs set up the narrative by introducing a villain—a problem in need of a solution: “Regular cell phones are not so smart and they are not so easy to use. Smartphones are a little smarter, but are harder to use. They are really complicated…we want to make a leapfrog product, way smarter than any mobile device has ever been and super easy to use. This is what iPhone is.”

Sell the benefit. After expanding on the villain (the problem), Jobs introduced the hero (the benefit). The benefit included the new user multi-touch user interface. According to Jobs, “It works like magic. You don’t need a stylus. It’s far more accurate than any touch display that’s ever been shipped. It ignores unintended touches. It’s super smart. You can do multi-finger gestures on it. And boy have we patented it.”

Build simple, visual slides. The average PowerPoint slide has forty words. In the first three minutes of Steve Jobs’ iPhone presentation, he uses a grand total of nineteen words (twenty-one if you include dates). Those words are also distributed across about twelve slides. For more tips on using ‘picture superiority’ in your slide design, please read my earlier article on Jeff Bezos and the end of PowerPoint as we know it.

Tell stories. Before Jobs revealed the new phone, he spent a moment to review the history of Apple, telling a story that built up to the big event. “In 1984, Apple introduced the first Macintosh. It didn’t just change Apple. It changed the whole computer industry. In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music. It changed the entire music industry.” Stories can be brand stories, customer stories, or personal ones. In one very funny moment, Jobs’ clicker failed to advance the slides. After a few seconds of trying to fix it, he paused and told a short story of a how he and Steve Wozniak used to pull pranks on students at Wozniak’s college dorm. Woz had invented a device that jammed TV signals and they used it to tease students when they were watching Star Trek. It brought some levity to the keynote, the problem was fixed, and Jobs effortlessly moved along.

Watch this clip

Prepare and practice excessively. The clicker snafu that I just described teaches another great lesson for all presenters. Jobs casually laughed off the glitch, told a story, and got back to his presentation when his team resolved the issue. He never missed a beat and certainly didn’t get flustered. Jobs was legendary for his preparation. He would rehearse on stage for many hours over many weeks prior to the launch of a major product. He knew every detail of every demo and every font on every slide. As a result the presentation was delivered flawlessly. People often tell me, “I’m not as smooth as Jobs was.” Well, neither was he! Hours and hours of practice made Jobs look polished, casual, and effortless.

Avoid reading from notes. The introduction of the iPhone lasted about 80 minutes. Not once did Jobs read from a teleprompter or notecards. He had internalized the content so well that he didn’t need notes. During the demos, however, he did have a very short list of bullet points hidden from the audience’s view. Those bullets served as reminders and they were the only notes he relied upon.

Have fun. When Jobs first told the audience that Apple was going to introduce a mobile phone he said, “Here it is.” Instead of showing the iPhone, the slide displayed a photo of an iPod with an old-fashioned rotary dial on it. The audience got a kick out of it, laughing and clapping. They had been played and Jobs was enjoying their reaction. There were many funny moments, including a crank call. Jobs was demonstrating the maps feature to show how easy it was to find a location and call the number. He found a Starbucks nearby and called it. A woman picked up the phone and said, “Good morning, Starbucks. How can I help you?” Jobs said, “I’d like to order 4,000 lattes to go, please. No, just kidding. Wrong number. Bye bye.” The audience loved it. I’ve never seen Jobs enjoy himself more in a keynote.

Inspire your audience. Jobs liked to end his keynotes with something uplifting and inspiring. At the end of the iPhone presentation he said, “I didn’t sleep a wink last night. I’ve been so excited about today…There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ We’ve always tried to do that at Apple since the very, very beginning. And we always will.”

Steve Jobs educated, entertained, informed, and inspired his audiences in every presentation. So can you. It takes work, planning, and creativity, but if someone is willing to listen to your ideas it’s worth the effort to make it great.

Read more: Untold Stories About Steve Jobs: Friends And Colleagues Share Their Memories

Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books, including the international bestsellers The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs . His new book, The Apple Experience , is the first book to reveal the secrets behind the stunning success of the Apple Retail Store. Carmine has recently launched an eLearning course titled, The New Rules of Persuasive Presentations . Follow Carmine on Facebook or Twitter .

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Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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• The Secret to Crushing Your Job Interview Presentation
• Home     
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• Career Tips
• 27th October 2023

During your job search and as a part of your interview process, it’s not uncommon to have to give an interview presentation. 

Here at Dynamic, the professionals we help with their job search regularly give interview presentations. And we offer support throughout this process: From helping them to understand what the interviewer is looking for from the presentation, to actually helping with the content of their presentations.

We’re here to help you answer the questions you’ve been wondering like: What exactly is an interview presentation? What should you include? And what to do when your interview presentation doesn’t quite go as planned.

What is an Interview Presentation?

At any stage in your career you may be asked to give an interview presentation. This interview will likely test you on one or more of the skills that are most important to the role.

The interview presentation you are asked to give can vary largely, depending on the role you are applying for and the industry you work in.

For example, a Solutions Architect may have to give an interview presentation that shows their technical ability, but also highlighting communication and presentation skills. 

Meanwhile someone earlier in their career at a Network Engineer level, will likely have to give a presentation that focuses purely on their technical ability: Because that is what is most important to the employer when hiring at this level.

But the core approach and things to remember about giving an interview presentation

Why Are You Being Asked to Give an Interview Presentation?

When an employer asks you to give a presentation in your interview, it is typically to gain a greater understanding of your skills or experience. These will be the skills or experience that are most important to the role, and can offer you insight into what will be expected of you in the role.

The questions you are asked in an interview are obviously important, and it’s always a good idea to research the typical interview questions that you are likely to face . 

But the interview presentation can be just as, and is likely more important than, the questions you answer: And is typically where many potential candidates are rejected from the interview process.

The interview presentation will also help you to understand whether the job is one that would be right for you. The presentation task will likely be something you will be doing in the role everyday, or something that is of crucial importance. So the interview presentation task can give you more insight into the role than you can get from asking questions in the interview.

The 5 Things Your Job Interview Presentation Needs to Show

Before we get into the practical tips for your interview presentation, there are a few essential things that your presentation must show:

1. That you understood the task and the job you’ll be doing.

All too often we see candidates who have rushed into an interview task, without really taking the time to understand the task or understand what the employer was really looking to see. 

Because it’s feedback we hear from the employers we work with all the time. It’s crucial to make sure you understand what the employer wants to see from your task.

2. Your technical experience and expertise.

Pretty obvious, but pretty important. If you’re given a technical task, you need to show that you’re an expert at what you’ve been asked. This can mean going back and doing some revision around this area, to refresh your memory and prepare yourself for any questions you might face.

3. That you can handle yourself in a high-pressure situation.

Being cool under pressure is an essential skill and is an attractive quality in almost every job. Conversely, while someone may be great on paper, if they can’t articulate themselves or crumble under pressure, that can be a huge red flag to employers.

4. You can communicate well with clients and colleagues.

Communication is key, especially in a position where you’ll be working closely with clients or colleagues. And if you can’t articulate yourself effectively in a presentation setting, employers will be hesitant to put you in a role where you will be presenting to clients.

5. That you really want the job.

If you’re in the interview, then it’s fairly obvious that you want the job you’re interviewing for. But one of the things that employers will look for is who really wants the job.

Putting in the effort, preparing for any questions they may have and rehearsing your presentation, will show the interviewer that you’re serious about the opportunity.

13 Interview Presentation Tips and Steps to Success

These 13 tips will outline the steps you need to take when creating, presenting and what you need to do after your interview presentation.

1. Understand your audience and what they are looking for

The most important tip we can give is to understand what your audience, the interviewer, is looking for from your presentation. 

If you’re interviewing for an IT Account Manager position and asked to give a mock pitch to clients, is it the contents of your presentation that really matters? Probably not. 

Instead, the interviewers are looking to see that you present yourself well, can communicate effectively, and have a technical understanding of what you’re selling.

2. Keep it nice and short

Nobody wants to sit through a seemingly endless presentation. So try to keep the presentation you give nice and short: As concise as it needs to be.

If you’re really not sure about the length of the presentation, you can always ask the interviewer about how long they would like the interview presentation to be.

If you haven’t been given an outline for how long your presentation should take, you might be tempted to put in as much useful information as you can, to show off your knowledge and skills. But we advise having only the necessary information you need to complete the task at hand or answer the questions that you need to.

3. Have a structure for your presentation

Imperative to having a streamlined and professional interview presentation, is having a solid structure. Whatever the subject of your presentation, you should have an introduction, the main points you want to address, and a conclusion.

4. Use images and graphs, not just text

Make your presentation more engaging by including images, graphs, diagrams and maybe even a video if you’re feeling a bit creative. 

This prevents your presentation from becoming monotonous, and can help to break up slides of text after text or large sets of data.

5. Don’t try to fit too much information on each slide

It can be tempting to try and use up all the real estate on your presentation slides, cramming them with information.

But we advise having slides with just the key points that you want to explore, or a graph that will support what you say.

Keeping the majority of the information off the slides gives you more to talk about, stops everyone from sitting and reading the slides in silence, and will keep the interviewers attention on you. 

6. Try to match the branding of the business

Something we advise that doesn’t take too much effort, is mirroring the branding of the business you’re applying for a role at. 

What we mean by this, is to say you’re applying for a job at BT. Going on the BT website and downloading some pamphlet or e-book from their website and matching the logos and overall colour scheme that they use.

It’s not the most important thing in the world, as it won’t save your interview presentation if everything else goes wrong. But it does show you’re putting in the extra effort to impress the interviewer.

7. Double check for any mistakes

And in opposition to this, is making sure that there are no mistakes in your presentation. Because having simple errors or spelling mistakes in your presentation isn’t a great look, and the interviewer will be sure to notice. 

So make sure to proofread your presentation. And even better, have someone else double check it for you.

8. Practise presenting to yourself, or to friends/ family

The difference between someone presenting for the first time and someone who has rehearsed is absolutely noticeable to a hiring manager. So we strongly advise taking the time to practise your interview presentation beforehand. 

Not only will this help you appear more natural when you present, it will also help you to know if your presentation is too long and needs to be cut down.

9. Be confident when presenting

Not everyone is a natural born public speaker. But exuding confidence in your presentation is essential. Which means:

• Taking your time and not rushing through your presentation. 
• Speaking confidently and clearly.
• Asking whether you’ve been clear with what you’ve said so far.
• Even your body language.

Because if you struggle to present confidently and can’t articulate yourself properly, then the employer won’t be confident that you will be confident in front of customers or clients.

10. Be confident with your body language

When you present, the interviewer will be aware of your body language and what it says about you: So it’s important that you are aware of it too, and you’re in control of it. This can involve making eye contact, using appropriate and positive hand gestures, having a good posture, and smiling.

These are just a few tips, but for more information on how to convey confidence with body language throughout the interview, read our guide on interview body language here .

11. Don’t go overboard on time, and leave time for questions

We’ve mentioned the length of your presentation earlier, but it’s important that you don’t go over the assigned time limit. 

It shows poor time management, poor communication skills (if you take too long to get to the point), and an employer would likely be more hesitant to put you in front of customers or clients.

You should also aim to leave about 5 minutes of time at the end of your presentation to give the interviewers the opportunity to ask any questions, without going overboard on time.

12. Think what questions you need to expect

Predicting the questions you’re going to face seems like an impossible task. After all, you could be asked about pretty much anything. But in reality, understanding the task and what the interviewer is looking for will help you to have an idea of the kinds of questions you’ll be asked.

For example, if you’re giving an interview presentation that is a mock pitch to clients, then you can attempt to think of some objections that a client would raise about your pitch. Or if you were listening to your presentation, what are the questions you would ask?

13. Thank them for their time, and reiterate your interest in the position

When you’ve finished your presentation and interview, remember to thank the interviewer for their time and say again how interested you are in the position and in joining the company.

When an interviewer is trying to make a decision between a few competitive candidates, being the one who is eager and actively wants the job can be a deciding factor.

What to Do If Your Interview Presentation Doesn’t Go to Plan?

Hopefully your interview presentation goes perfectly and you can skip this section completely. But just in case it doesn’t, here are a few things that could go wrong in your presentation and how to avoid them.

Technical difficulties

Technical difficulties can be frustrating at the best of times but especially in a high-pressure situation like an interview. And even worse, they can be completely out of your control.

The best thing you can do is to prepare for any eventuality.

Email a copy of your presentation to yourself. Have another copy on a USB memory stick that you bring with you. Print out a few copies to hand out as a backup. Try to cover all bases where possible.

You are asked a question you don’t know the answer to

While you can try to predict the questions you’ll be asked, it’s unlikely you’ll get them all. And you may even be asked a question to which you simply don’t have the answer. 

So instead of trying to come up with an answer on the spot, it’s best to pause and ask for a minute to consider. Or if you’re truly stumped, be upfront and say you don’t have an answer at that time but will revisit at the end of the interview, or at a later date.

While it would be an ideal situation to have an answer to every question, asking for time to revisit shows confidence and self-awareness.

Your audience seem disinterested or not engaged

Interview presentations are necessarily the most exciting things in the world. Especially if an interviewer has conducted multiple of the same interview. 

So don’t be disheartened if the interviewers don’t seem the most engaged. And if they do, you can always ask the interviewers if everything you have said makes sense so far or if they have any questions about anything you’ve discussed up to that point.

This also helps to stop your interview presentation turning into a lecture and gives yourself a pause to collect your thoughts and take a break.

You’re going overboard on time

Before you go in, you should have a good idea of how long your presentation will last. Even so, you can find yourself going overboard on time when in the interview.

It’s important to be aware of how much time you have left and if you’re going to go overboard on time.

But you can prepare for this beforehand. Before you go into the interview, try to think of areas that you can trim or cut from your presentation just in case. That you would like to include if you have the time, but aren’t 100% necessary to keep in, or that you can summarise quickly if you need to.

5 Ways How Working With a Recruitment Agency Can Help Your Interview Presentation

Interview presentations can be incredibly stressful, and the whole interview process is hardly a barrel of laughs. But working with a recruitment agency can be helpful for a number of reasons:

• Recruiters often have insight into exactly what the interviewer is looking for, giving you an edge over the competition.
• Recruiters have seen hundreds of interview tasks and presentations, and can give you individually tailored advice.
• It gives you someone to rehearse with, or give you feedback on your presentation.
• And the recruiter may also know where previous candidates for the job have gone wrong in their presentations, telling you how to avoid these mistakes.
• All of which can give you a big confidence boost, knowing that you have a recruitment professional in your corner to support you

Support with your job interview presentation is just one of the many benefits of working with a recruitment partner. Have a look at our open IT jobs here , or reach out to register your interest here .

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Complete Guide For Preparing Job Interview Presentation With Examples

Making a presentation during an interview can be intimidating! Still, it’s a terrific method for you to highlight your abilities, personality, and suitability for the position and an excellent approach for employers to learn more about your expertise and knowledge.

Your ability to effectively communicate essential information and the quality of your design can frequently make the difference between a failed and successful presentation. No matter how solid your research or ideas are, excessive slides, packed content, and unreadable fonts might turn interviewers off. However, developing an eye-catching presentation can support your expertise and give you more confidence. It is a skill you should invest time in learning.

In today’s blog, we will go through all the components you should include in a presentation for interview and how to deliver them efficiently.

What Is A Job Interview Presentation?

Before seeing what you should include in a presentation for interview, let us discuss what is an interview PowerPoint presentation: 

As your career advances, especially to an executive position, you might be required to give a presentation during an interview. These kinds of presentations help the hiring manager in doing employee performance reviews and let them decide whether you’re worthy of the position. 

You may have to assemble a business plan and present your ideas, finish a task and demonstrate how you approached it, conduct research and submit your findings to a panel, or even give a presentation about why you would be an excellent fit for the position. All these presentations and tasks can be classified as interview presentations as they will convey your knowledge about the industry, organizational skills, communication skills, attention to detail, creativity, and more.

Giving presentations is something that many people find scary, especially when they’re concerned about an interview. However, you might have to do it at some point in your career, so the sooner you learn how to do it, the better. So, in the next section, we will see what an employer expects to see in your presentation for interview. 

What Is the Employer Looking for in a presentation for interview?

The employer searches for a candidate who will stand out throughout the hiring process. They are looking for someone who will blend in with the business culture and who is knowledgeable about their profession. Another method to determine if candidates are qualified for the position is to ask them to give a presentation.

During the interview, your employer might notice the following crucial competencies:

• Your written and vocal communication style
• The way you interact with your audience
• Your profession and industry expertise
• Your capacity to adhere to a brief
• Your capacity for organization
• Your meticulousness

When an employer witnesses a blind presentation, they can additionally note:

• Your ability to function under pressure
• How imaginative you are

In the end, the employer is also determining whether you fulfill the requirements listed in the job description, so make sure to review it while you prepare.

What to include in a job interview presentation template

Here are a few components that you should consider while preparing a powerpoint presentation for interview:

Presentation type and topic

Choose a presentation style before you start getting ready for a presentation. It will impact the kind of template you make. For a virtual slideshow presentation, write a simple slide breakdown or a script for an oral presentation. The technologies used during your interview also influence your presentations. Consider contacting a recruiting manager with any queries before making any preparations if you need clarification on what they anticipate. When given a topic for your presentation, you can plan your study accordingly. Alternatively, suppose you have the freedom to select your topic. In that case, it’s advisable to focus on themes that ignite your passion and align with your expertise, ensuring you can effectively convey your message quickly.

Make a shorter presentation with tons of words, even if you want to impress your potential boss by showing how much effort you put in. Keep it simple with short slides that look good and convey your message. Aim for no more than ten slides, and make everything brief. It guarantees that the material you present will stick in the recruiter’s mind and make you stand out from the other applicants. Some recruiters might even allot a certain amount of time for your presentation; be sure to account for this and stay within it to avoid giving the impression that you lack time management abilities.

Include research findings and quotes from prominent figures in the industry in your presentation if you are performing research for it. It exhibits your business awareness and lends authority to your ideas.

Brand Style

Use the presentation and style of the company. It will demonstrate your diligence in research and draw attention to your brand awareness.

How To Prepare A Presentation For A Job Interview

To prepare a PowerPoint presentation for interview, follow these five steps:

1. Analyze the business

Be sure to research the company you are applying to before submitting your application. By exploring the business, you can incorporate crucial details into your presentation. To learn more about the company’s offerings, application procedure, market size, performance, leadership, and governance, visit their website. Examine news stories, features, and press releases recently covered by the media. If the business has a social media account, review the most recent updates to see the preferred tone and any new advancements.

2. Recognize your target audience

The audience for your interview will probably vary depending on the job you are applying for. It is essential to know who will be at your presentation, their departments, roles, and what they’re good at. For example, suppose you’re applying for human resources. In that case, your presentation will differ from someone applying for a sales or executive role. Hence, it will be more effective if you customize your presentation for the audience. Make a PowerPoint presentation that interests and is relevant to the audience’s technical and non-technical segments.

3. Get notes ready

Make notes on the company or sector you will present for. It’s crucial to be ready to discuss the topic you’ll be given during the interview. The interviewer can gauge your understanding of the more significant business the company works in, so include current industry news in your notes.

4. Adopt a rational framework

Make sure that the format of your presentation is well-organized. An organized presentation makes it easier for your audience to follow along and stay interested. A strong finish, exciting material, and an engaging introduction define a successful presentation. A strong opening grabs the audience’s attention, and your engaging facts persuade them that you are a standout contender.

5. Work on your delivery

Once your presentation is ready, practice delivering it. You can also catch presenting mistakes with proper practice. You can get prepared by using a camera to record yourself. You can also present in front of your friends and solicit their opinions on what went well and what still needs improvement.

How to Deliver Your Presentation For Interview

When delivering a PowerPoint presentation for interview, follow these tips:

• Seek advice
• Recognize your target
• Identify a central idea
• Tell an engaging tale
• Take a strategic stance
• Adopt a constructive mindset
• Get comfortable delivering
• Communicate nonverbally
• Conclude powerfully

1. Seek advice

Ask the recruiting manager for any clarification you might need before you start working on your presentation. Read and review all the directions regarding the presentation first. Ask the hiring team if they would prefer to hear about a particular topic or if you should develop your own if the instructions do not specify one. Next, determine how long you can expect to speak with the hiring team. You can show that you are detail-oriented, receptive to criticism, and have practical communication skills by asking for help.

2. Recognise your target

Find out how knowledgeable the audience is so that you can communicate at a level that is understandable and sophisticated. To better understand the audience and adjust your discussion to your audience’s knowledge, experience, and interests, think about asking for names and positions. Obtaining all your information will help you make your discussion more effective and relevant, raising your candidature rating.

3. Identify a central idea

Be careful to choose a focal point when deciding on a presentation topic. Ensure the audience understands your presentation’s main point by organizing it around a single idea. Reduce the points in your presentation to make it seem comprehensive, well-thought-out, and professionally prepared.

4. Tell an engaging tale

Some of the best ways to organize a presentation are through conventional storytelling techniques , whether you’re talking about a finished project or a highly technical subject. Using a proven method, you can make your message stick in people’s minds and grab their attention. To tell an engaging story, take the following actions:

• Describe the issue.
• Describe the significance of the issue.
• Talk about the difficulties you encountered while trying to find the solution.
• Finish with a powerful impact and resolution.

5. Take a strategic stance

Without being too commercial, use your presentation to establish yourself as the protagonist of your own tale. When feasible, use evidence to support your claims; otherwise, highlight your best traits and the most pertinent experience in your presentation. Seize the chance to show that you are a candidate who can quickly help the organization achieve essential goals.

6. Adopt a constructive mindset

Throughout your presentation, maintain an optimistic attitude while discussing your challenges. Consider emphasizing how you improved a problematic situation or discussing your efforts to overcome difficult circumstances. When appropriate, project an image of being proactive and emphasize your steps to resolve a problem. Let the information and data lead your presentation so the interviewers can grasp your thought processes.

7. Get comfortable delivering

To ensure you leave a positive first impression on the recruiting team:

• Practice your presentation multiple times in advance.
• Try presenting without consulting your notes or reading your script after a few practice sessions.
• Keep track of the time during each practice session to determine the perfect pace.
• Choose the main themes you want to discuss as you review each presentation segment to help it sound more natural and prevent it from coming across as too prepared.

8. Communicate non-verbally

Practice confidently expressing yourself while standing up and speaking. Face the audience directly, have a cheerful look, and smile naturally. To make points, keep your shoulders back and utilize small hand motions. Keep eye contact throughout your job interview PowerPoint presentation, particularly when making a crucial point.

9. Conclude powerfully

Create a memorable conclusion to ensure your presentation is as compelling as possible. A broad, open-ended question that came up throughout your study could be an excellent way to wrap up. A one- to three-word key takeaway that helps your audience recall the presentation’s primary point can also be used to wrap up. Integrating your message with an intriguing quotation next to the organization’s mission, vision, and goals is another effective wrap-up technique. In closing, raise any queries to show you are receptive to criticism and conversation.

Helpful tips For the Job interview Presentation

Here are some tips that you can use during the presentation for interview: 

1. Create the outline

When requested to give a presentation at an interview, you should have enough time to organize it according to a predetermined outline. If the interviewer still needs to provide you with all the necessary information, ensure you know how the process will work out regarding the topic, time limits, available multimedia devices, and participants. Remember that adhering to the brief is a necessary component of the evaluation process, so if you’re requested to do the task in less than or equal to 10 minutes, stay within that amount of time. After you’ve confirmed the nature of the interview, you should begin preparing a presentation that will wow the audience and showcase your qualifications for the post.

2. Establish a framework

Developing a presentation with a coherent framework facilitates the communication of your ideas. A well-considered framework conveys your thoughts intelligibly and concisely rather than jumping from one notion to another. Naturally, an introduction is the ideal place to begin. Set the scene immediately and emphasize how your solution makes a real difference. Next, compose a story using informative statistics and first-hand accounts. It should demonstrate how your skills and expertise help the business achieve its objectives.

3. Improve the visual assistance

Your audience shouldn’t just be able to read the slides from your presentation. They must endorse what you’re saying to keep their attention on you. It entails using fewer wordy slides and increasing the number of images to illustrate your arguments better.

4. Practice For The Job Interview Presentation

Although it may seem obvious, people must practice their presentations long enough. Even if you have a better idea than the other interviewees, there’s a considerable possibility the hiring panel will only understand the relevance of your speech if you convey it well. To find the ideal balance, practice with friends or family and ask for feedback on your areas of weakness.

5. Get ready to adjust

It would be best if you rehearsed to project a powerful presence during your presentation. Still, the hiring panel may try to knock you off balance. Consider potential question topics when you draft your presentation. It might assist you in preparing answers that demonstrate that you have thought through the issue.

6. Pay attention to the little things

Once the creation of your presentation is complete, focus on fine-tuning the minor elements. We’ve already discussed the need to speak deliberately. Still, to project confidence, you should also remember to make eye contact and display open body language. Your presentation will go more smoothly if you are more prepared. Ensure you arrive early on the interview day so you can set up your presentation. Ensure your tech gadgets function properly, bring extra batteries for your remote controls, and allow enough time for a final evaluation.

Lastly, you can ensure you deliver a standout presentation showcasing your most substantial skill sets by giving your job interview presentation more thought and preparation.

Job Interview Presentation Examples:

Here are some job interview presentation examples of a presentation template to assess a candidate’s ability to teach by having them give thesis statements:

What Is A thesis statement?

Introduction.

Brad Cooper

As a seasoned academic writer, I plan to teach English in middle schools. A thesis statement is a crucial sentence that sums up your paper’s central topic. I will define a thesis statement today and give you an example to see what one may look like in an academic work.

Defining a thesis statement

A thesis statement is a sentence that exposes the reader to the primary idea of a paper or essay in the opening paragraph. Your thesis statement is one of the most crucial sentences in your work and one of the first things the reader will see, but it may also be one of the most difficult to compose! 

An example of a thesis statement

It is an illustration of a thesis statement for a literary devices-related English paper: The central premise of this novel is that hardship can lead to triumph with hard effort and perseverance; the author presents this idea through metaphors and foreshadowing.

As I explained in my presentation today, a thesis statement is a paper’s central notion. Since it’s an essential component of the writing process, young children must know this subject as soon as possible. I appreciate your attention to my presentation. Do you have any questions concerning my credentials or the information I provided? I would be happy to help.

Job Interview Presentation Templates

SlideUpLift is well-known for its vast collection of expertly designed PowerPoint templates covering a wide range of subjects and businesses. One notable category within its repertoire is the Job Interview Presentations section. Here, you can find templates explicitly tailored for interview scenarios, enabling seamless presentations during job interviews such as job interview presentation examples. These templates come in various styles, such as making dynamic employee profiles and using the STAR system to highlight skills. 

Interview Resume Presentation PowerPoint Template

The Interview Resume Presentation PowerPoint Template aims to help people with different professional backgrounds increase their chances of getting hired. This template consists of 11 slides, including all the relevant information that a job seeker should include in their resume to seek an excellent job. Job seekers, interns or students, professionals looking for a promotion, independent contractors, consultants, etc. can all use it.

Presentation Agenda PowerPoint Template

The Presentation Agenda PowerPoint template is valuable for incorporating a structured agenda into your job interview presentation. The Agenda Presentation template features four dedicated agendas, providing a clear, organized layout highlighting key topics. The slide can be included in your presentation, allowing you to communicate the issues to be covered effectively. Whether you are outlining the interview process, presenting key points, or discussing specific aspects, this template ensures a professional and visually appealing agenda for a presentation.

Star Job Interview Presentation Template

The Star Interview PowerPoint template adopts a structured format featuring four blocks: Situation, Task, Action, and Results. 

This template is tailored for interviews or presentations using the STAR (Situation, Task, Action, Results) method to assess or communicate experiences. Each block provides dedicated space to articulate the specific Situation, Task at hand, Actions taken, and Results achieved.

30 60 90 Day Plan for Interview PowerPoint Template

A 30 60 90 Day Plan for an interview presentation is a structured outline that illustrates your intentions and proposed actions during the first three months of your employment in a new role. It’s a tool used to demonstrate your understanding of the position, your strategic thinking, and your ability to set goals and achieve them.

Animated Job Interview Presentation PowerPoint Template

This is another amazing resume PowerPoint template for you. The unique thing is that it comes with animations. These Animations make your presentation more exciting and attractive for the audience. Download it and customize it as per your requirements. Add your details, and you are good to go.

With all the information and tips in this detailed article, you can end your worries and prepare for your job interview presentation like a pro . You now possess all the specific presenting advice needed to ace the interview. If the design aspect overwhelms you, peruse our vast collection of PowerPoint Presentation templates and select particular components (such as data charts, shapes, and diagrams) to give your presentation the best visual appeal.

How long should my job interview presentation be?

Aim for a concise presentation, typically lasting 5-10 minutes, to maintain audience engagement.

What's the best way to conclude my job interview presentation?

The best way to conclude your job interview presentation is by summarizing key points, expressing enthusiasm for the role, and opening the floor for any questions from the interview panel.

What should be the key focus of my job interview presentation?

Prioritize showcasing your skills and experiences and how they align with the job requirements and company values.

How can I handle questions during or after the presentation for interview?

Be prepared for questions by anticipating potential inquiries related to your content, experiences, or the role.

How can SlideUpLift benefit me in preparing a job interview presentation?

SlideUpLift provides a wide array of professionally designed PowerPoint templates, including specific templates for job interview presentations. This resource can significantly help you create a standout and impactful interview pitch.

Table Of Content

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Resume Templates Collection

30 60 90 Day Plan For Interview Presentation Template

STAR Interview Presentation Template

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Interviews and assessment centres

Deliver a presentation that's worthy of a graduate job.

targetjobs editorial team

25 Jan 2023, 13:39

If the thought of speaking in front of a mixed group of candidates and assessors fills you with dread, follow our pointers for a perfect presentation.

Most assessors tell us that candidates who are asked to give a presentation as part of an interview or assessment centre do well – it is typically the exercise that they are strongest at. Many students, however, tell us that this is the exercise that they are most nervous about. So, in this article, we:

• explain the type of presentations you may be given
• advise you on the essential preparation required to create one
• give you our top tips on how to present in an impactful, professional way

And your specialist subject is… presentation topics for graduates

You’ll be given one of two types of presentation at an assessment centre, whether it is held in person or virtually :

• An individual presentation that you prepare in advance. You will be given a brief for this, which will tell you what it should be about and how long it should be. You could be asked to prepare something about you, for example a hobby or interest that you are passionate about or about your dissertation/final-year project. Alternatively, you might be set a ‘business problem’ related to the sector and required to present your solution.
• An individual or group presentation that you’ll be set on the day. This is usually given as an add-on to a case study exercise , in which you are asked to present your conclusions or recommendations from the case study to the assessors and other candidates.

At a job interview (no matter whether it is held over a video platform or in person) you will be given option 1 and will usually only be presenting to your interviewers.

If you have a choice of topics, choose a subject you know or understand well. Don't go for something you are less familiar with because you think it will be more impressive. It is better to present confidently on a simple topic with which you feel comfortable.

Embrace your inner-Sherlock Holmes… how to prepare for presentations

Before we look at structure, confident speaking and dealing with visual aids, the biggest tip we can give you is to find out as much as you can about what's required before the day. To give yourself the best chance, find out the following:

• the subject you will be talking on: this is usually provided in the brief, but do check if you are unsure about the scope.
• the length of the presentation and whether this includes time for questions.
• (if the assessment day or interview is held in person) the facilities and visual aids available or the equipment you will need: whether you need to bring a laptop, whether you will have wifi access etc.
• (if the assessment day or interview is held virtually) what platform you will be using, how to share a presentation on it, whether you should email your presentation to the recruiter in advance etc.
• who you will be speaking to and their level of knowledge and expertise in the subject. This will help you pitch your talk at the right level. If you are presenting the results to a case study, the assessors often play the role of a client or board of directors and you should tailor your content appropriately.

Then start with your presentation's structure... make it memorable

Giving your presentation a good structure will make you feel less nervous on the day. A structure is helpful to the audience too. It helps them know where they are and what's to come.

Give your presentation a beginning, middle and an end. At the beginning, welcome your audience and set the scene: let your audience know what you will cover.

If you have five-minutes your middle section will take about three of them. That's enough for two or three main points.

Don't try to cram in too much detail: a few points, well made, is best. You might want to break it into three memorable points you want your audience to take away with them. Remember what it feels like to listen to a speaker. Too much information and you begin to switch off. Prune your talk to the essentials.

The end should be a summary of what you have covered. Invite questions from the audience and when that's finished, thank them for their attention.

Get the insights and skills you need to shape your career journey with Pathways. Informed by years of conversations with recruiters, this course will give you the best tips and resources, allowing you to feel more at ease presenting to others.

The visual aids… how much is too much?

How many slides or pieces of paper should you have? This entirely depends on the topic and length of the presentation, how much information you put on each slide and how many slides you need to make your point well. As a general rule of thumb, however, your presentation should be book-ended by:

• a title slide
• an introductory slide outlining what you will cover
• a final ‘thank you and any questions?’ slide.

In between, you probably only need one or two slides per main point you are making (so between two and six for a five-minute presentation). You can use more if it would better illustrate your points, but remember the need to keep to time.

If you are asked to prepare a presentation in advance and you are given the choice about whether to create visual aids, always do so. It will make your presentation more memorable to the audience.

The visual aids... pretty makes an impact

Be ruthless with the content: your entire talk shouldn’t be crammed onto slides or flip chart paper. Rather, they are to summarise those memorable take-home points we mentioned earlier. A clear heading and a couple of bullet points is plenty. Consider using simple diagrams, charts or graphs to illustrate your points. Keep the design style straightforward and professional (no Comic Sans).

Step into the spotlight… body language and voice tricks

Most of the message of your talk will be transmitted by how you say it. Some of the points below will be most useful for in-person assessment centres, while others will also relate to those that are held virtually. You can still maintain confident body language and control your tone of voice while speaking into your laptop, for instance.

• A welcoming smile is good for both you and the audience.
• Less experienced presenters have a tendency to speed up as they talk: try to speak clearly and at a measured pace. If you feel yourself start to rush, pause and get yourself back on track.
• Emphasise the really important points of your presentation by dropping your tone of voice at the end of statements. It’s what linguists call a ‘late dipping tone’ and sounds authoritative. A famous late dipper was Winston Churchill, which is why other politicians try to mimic him.
• Think about how and if you will move during your presentation. Keep hand gestures smooth, try not to fidget and keep your head up so that you don't talk to the floor.
• Don't talk to visual aids: when you feel nervous, this is very easy to do! Keep your eye contact on the audience.
• Try to engage with your whole audience by presenting to everyone on the panel.

Record yourself practising your presentation so that you can analyse your body language and tone of voice.

Step into the spotlight... don't start until you are ready

If you're nervous, your body will scream at you to begin and get it over with. What tends to happen next is that you start when neither you nor the audience is ready. Take your time. Before you say anything, pause, take a couple of calm, deep breaths and look around the audience (if the assessment centre is virtual, you may see them on your screen). When they are settled and ready, you can begin.

Practice is essential for an effective presentation

Practising a presentation is really cringe-worthy, but you must do it.

• Practise your presentation out loud, so that you are comfortable speaking from memory with only the need for the brief prompts on screen or on index cards.
• Practise your presentation out loud so that you feel comfortable with the timing and speaking at a measured pace (it is a cardinal sin to miss time a presentation and run over).
• Practise your presentation out loud so that you feel comfortable projecting your voice.

Try to anticipate the type of questions you might get from your audience and think about how you will respond to these. Do a final dress rehearsal the day before so that you are happy that everything works well together.

You might find it helpful to practise for presentations and other types of assessments.

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

Related careers advice

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The graduate's guide to assessment centres

We've got you

The Graduate’s Guide to Nailing That Interview Presentation

Jun 15, 2019 by maurice decastro in anxiety , communication skills , presentation skills , public speaking.

An interview presentation isn’t something that most of us look forward to giving. In fact, I don’t believe I know anyone who actually enjoys being interviewed.

It won’t be long before universities up and down the entire country prepare to say congratulations and farewell to the class of that year.

After years of intense study, young people everywhere are sighing breaths of enormous relief as they finally get to shutdown their laptops.

Or do they?

Perhaps not. For those who haven’t yet had the good fortune of securing a job. the journey isn’t quite over. In fact, for many its just beginning.

These 7 powerful tips will contribute enormously to relieving your anxiety. They will also help you to give a memorable job interview and really stand out from the crowd in your interview.

1. Play detective

Don’t make the same mistake that so many experienced presenters do. Resist the urge to turn on your laptop and start dumping everything you know on the topic into an uninspiring PowerPoint template. Presentation templates often stifle creativity and free thinking.

– The exact nature of the topic you will be speaking on. Read the job description carefully too.

The headline, the objective and your brief. If you are in any doubt about any aspect of the brief or need clarity about the topic headline don’t be afraid to ask. Unfortunately, many people are and that only serves to fuel their anxiety.

– How long you have to present and whether that allows time for questions. Potential employers generally prefer a short presentation which isn’t text heavy.

– What you can and cannot use and the facilities available to you i.e. presentation software, flip-charts, laptops with internet access, props, etc.

– Exactly what your interviewers are looking for and and will be assessing in your presentation. Get them to be specific. Good communications isn’t enough. If that’s their response, ask them how they assess ‘good communication skills’.

2. Be ARMED

Structure your presentation for impact making sure that you focus on the following key elements:

Make it your absolute first priority to capture your audience’s interest. Don’t start by introducing yourself and thanking them for the opportunity. They already know who you are and will assume your gratitude as a given.

– Tell them a short, powerful and relevant story.

– Open with a thought provoking, fact, statement or question.

– Use a prop

Dare to be a little different

Make certain that everything you say and share with them is completely relevant to the subject they have asked you to speak on. Don’t pad it out with unnecessary data, jargon and information. If what you have to share isn’t relevant to your message leave it out!

The value in any presentation regardless of the topic lays in the clarity, impact and the memorability of the message. Make sure that yours is crystal clear.

If you can’t write it down in a sentence on a post it note start again and keep writing until you can. Whatever, your thoughts are on social media, Twitter alone has taught us a great deal. If you can’t articulate your message on a post it note in the form of a clear and relevant tweet it suggests that:

– You don’t have a message

– Their may well be one lurking in your mind but you’re not clear on exactly what it is

– Either way, you are likley to use your audience

Think like a ‘tweet’.

Delivering information is relatively easy, anyone can do so with varying levels of confidence. What your audience needs to help bring the information and ideas you are sharing to life, are examples of what you mean. Give them specific examples, analogies, metaphors or similes; something the audience can relate to and picture in their minds.

Now its really important that you tell them exactly what it is you want them to do with the information you’ve just shared. You may say something like:

‘I’m very excited about this opportunity and am confident that I could really excel in this position. I would love to join your team and I believe I can make a great contribution to their continued success. What are the next steps in your selection process?’

3. Don’t be a comedian

In other words, don’t go out of your way to try to be funny and make them laugh, it generally doesn’t work.

More importantly, don’t save the ‘punchline’ for the very end of your job interview presentation. The one thing that most audiences are short on is time. If you have something important to say, don’t wait until the end to say it, do so early.

4. Be a gardener instead

Too many presentations are far too long. It’s often because they contain superfluous content designed to impress the audience and show them how much the presenter knows and how hard they have worked. Don’t be one of those presenters who dumps everything into your audience’s lap and expect them to ‘get it’.

Be ruthless with your content. Just as a good gardener would prune their plants to remove all of the deadwood and to give them shape, be sure to do the same with your presentation.

5. The 2 second start

When you are nervous about presenting, every fibre in you body will be screaming at you to get on with it and get it done.  That means that often presenters begin to speak before their audience is settled and ready to listen.

Before you utter a single word, take 2 seconds to take a couple of deep breaths, pause, smile and make eye contact with your audience. Have the courage to take a moment to centre and calm yourself. When you’ve smiled and made a little eye contact begin speaking.

The reality is that speaking in public doesn’t come easily for most people and that is why so many dread the prospect. It’s completely natural to feel some level of anxiety as you prepare to do so. You’ve spent several years working and studying so hard. Now that you find yourself facing a panel of assessors, that sense of foreboding is completely understandable.

An interview is however, a brilliant opportunity to showcase your hard work, commitment and discipline. This is your time to shine and show your audience just how good you really are.

Given that we all feel anxious about presenting our ideas in public to others, the best way to overcome that anxiety is to FLIP it.

It’s worth knowing that when we place a considerable amount of focus on ourselves it’s inevitable that we may feel excessively nervous.

‘Will they like me?’

‘What if they ask me a question I can’t answer?’

‘What if I freeze?’

Notice the pattern?

That’s right and its one of the key drivers of that paralysing anxiety – ME.

We can reduce and control our nervousness greatly by switching our focus to our our audience instead.

‘What do my audience want to hear?’

‘What do my audience need?

‘Who are my audience and what are they really like?’

The words we use when talking to ourselves in our minds can serve as our greatest champion or they can of course cripple us. Everything you say to yourself will determine every aspect of the way you craft and deliver your presentation.

Instead of repeatedly asking yourself. ‘ what if I mess up? ’ tell yourself that this is your opportunity to really shine. You’ve worked and prepared hard, so change your language to something far more positive: ‘ I’m really excited about this opportunity’ , ‘ It will be great’ .

Most presenters craft their presentation with a clear objective in mind which is of course a great way to start. Your objective is simply what you want your audience to do the moment you have finished speaking. On its own however, it’s never enough. The highly effective presenter sets a very clear intention too.

In other words, they know that the only way they will achieve their objective is by getting their audience to feel something. Before you craft your presentation ask yourself this one crucially important question; ‘ How do I want my audience to feel?’

It’s highly likely that some of the following words will immediately pop into your mind:

– Informed

– Engaged

– Interested

– Impressed

– Confidence in me

That’s a nice start.

In addition, I would urge you to creating  greater emotional connection, perhaps something like:

– Excited

– Enthused

– Inspired

– Positively curious

– Enjoyment

– Eager

As a graduate your objective may be to get them to offer you that job. Take a step back. Craft your presentation and deliver it with the clear intention of how you want your audience to feel at the end of your interview presentation.

You can be certain that as well as assessing the way you communicate and present yourself when under pressure, your audience will be looking for passion.

That can be conveyed through a number of extremely useful gifts you have at your disposal which you may need to practice using and developing.

Verbal – Practice stretching and challenging your voice.  Do some vocal excercises by playing with and changing your volume, tone, pitch, and pace well before your interview presentation. Practice using these vocal excercises in the brilliant Ted Talk , ‘How to speak so that people want to listen’.

Non verbal – Practice making eye contact, using your hands to gesture, smiling and using facial expressions to give meaning and power to your words. Take a few minutes to watch the incredibly helpful Ted Talk, ‘ Your body language may shape who you are ‘.

Tell yourself that you are passionate about the topic you are presenting on, the job opportunity and let that passion shine through. Don’t restrain it.

7. Change the thermostat

The number one request we hear every day in our presentation training workshops at Mindful Presenter is to help our clients to ‘look and feel more confident whilst presenting ’.

I work on the basis that when it comes to confidence we all operate in a similar way to a thermostat. Consider what confidence looks and feels like on a scale of 1 to 10; with 1 meaning you have no confidence and a level 10 meaning you are supremely confident.

I believe we each have our own default ‘thermostatic’ setting’. In other words, we may wake up each morning as a 4, 5 or 6  ( or any number on a scale of 1 to 10). Whatever level of confidence we wake up with, as we go about our day someone says something to us or something happens to us and we move up and down the confidence scale. It’s even more likley that our own thoughts will influence or setting rather than something external.

On the run up to your interview presentation, tune in to what confidence level your thermostat is set to. Oten, the case that the very thought of presenting can switch your confidence thermostat down to a 3 or even lower.

Imagine what an 8 in confidence looks and feels like. It may not be our default setting but we each know exactly what an 8 looks, sounds and feels like.

Hold firmly in your mind the idea that your confidence thermostat has been set to 8 and watch what happens. Even though it may not feel natural to you, step into that level of confidence in your mind. Create an image of what that level of confidence looks, sounds and feels like to you. Hold that image!

To this years hardworking and dedicated graduates we wish you every happiness, harmony and success on the next phase of your journey.

Very best wishes from us all at Mindful Presenter

If you’d like help with an interview presentation:

– Book yourself onto a powerful  public speaking course .

– Invest in some really good one to one  public speaking coaching .

– Get yourself some excellent  presentation training

Image: Courtesy of Flickr.com

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Home Blog Business A Guide for Case Study Interview Presentations

A Guide for Case Study Interview Presentations

You’ve been called for an interview at your dream firm and spent the entire night rote learning policies, laws, and theories to impress the panel of interviewers with your ability to retain knowledge. However, when the interview presentation begins, contrary to your expectations of being asked to recall the information you’ve memorized, you are handed a piece of paper, which entails details about a financial embezzlement scandal. You are instructed to analyze the document and provide solutions to the problems mentioned at the end of the document.

The above-mentioned hypothetical situation is an example of a case study interview, often used by professional services firms to assess and hire applicants.

Table of Contents

What is a case study interview?

Why a case study interview, format of a case study interview, non-profitability cases, startup and early stage ventures, market sizing framework, profitability framework, market study framework, merger & acquisition cases framework.

• Example Scenario 1

Example Scenario 2

A case study interview is one in which the candidate is interviewed about a scenario-based business organizational challenge that the company may have experienced. The case interview allows candidates interested in a career in consulting to exhibit their analytical, communication, and reasoning abilities. The case study interviews are constructed in such a way that they aid in identifying key issues in order to develop effective solutions. ( LSE )

To gauge a potential employee’s ability to apply theoretical knowledge to real-world situations and develop workable answers in a constrained amount of time, interviewers use the case study interview method. Big market players, like McKinsey, Deloitte, or Bain and company, use case studies in their job interviews . The interviewer may measure a candidate’s ability not just to grasp technical elements of a real-life problem, but also to come up with creative solutions, by asking case study questions.

Case study interviews are often carried out in one of two ways, depending on the goals and specifications of the company conducting the interview.

• Interviewer-led interview
• Candidate led Interview

Interviewer led

During a case study interview, the interviewer is the one who sets the tone, pace, and overall structure. It is a highly structured interview where the candidate should be prepared for a sudden change of style depending on the interviewer. The interviewer continues asking questions they’ve already prepared regardless of the candidate’s answers.

Candidate led

In contrast to an interviewer-led, a candidate-led is less regimented, and the candidate takes the wheel. They are expected to shape the Interview from start to finish. In this case, the candidate’s answers determine the line of questions. It is convenient for a firm to assess if an individual can handle situations independently by conducting a candidate-led interview.

In the final section, we’ve provided candidate- and interviewer-led interview cases in our examples.

Archetypes of Case Study Interviews

Not every case study interview is centered on profit or revenue-generating scenarios. The interviewer may begin with a case of Non-Profitability. The analyzed organization might face a challenge to reach an objective. It requires a situation analysis in order to provide a diagnosis. The candidate will run the analysis, provide a diagnosis, and based on it will define a strategy to overcome the challenge and reach the objective. 

During the case interview, the focus is on strategic issues and recommendations for developing an industry’s environment while dealing with challenges. Regulations, consumer preferences, and more might all fall under this umbrella. Here, a SWOT analysis is useful in identifying the competitive landscape.

Taking into account the emerging Industrial Revolution 4.0 startup boom. The interviewer will most likely use this as an example in your case study interview. Market entry cases are comparable to startup, and early venture case studies, except the company, is smaller and employs fewer people. One must have a strong product or service in order to have a foothold in the market with significant profit margins.

The case study discussion should focus on the following three areas: the right people, the right problem, and the right solution. A minimum viable product and a well-thought-out business strategy are necessary. Startups are more likely to be agile and successful when these three characteristics are present.

In a market sizing question, commonly known as ‘guesstimate,’ the candidate is asked to estimate the size of a market randomly selected by the interviewer with little or no data available. Market size questions should be approached by segmenting data and adapting the MECE technique. In a case study interview, you may also solve market sizing problems by using the issue decision tree .

 Case study interview questions can be the following:

• Estimate the market size of frozen foods in a suburban area of Melbourne.
• How many individuals are currently consuming vitamin water in China?

Every firm’s ultimate goal is to earn profits; therefore, the profitability framework seeks to identify whether the candidate can correctly assess the cause of decreased profitability or ways of increasing profitability. Candidates are usually provided with names, figures, and facts to answer questions pertaining to different aspects of profitability.

A market study framework generally aids in determining an individual’s ability to assess market factors like market entry potential, revenue growth, and market share.

In order to construct a framework for a market study in a case interview, the candidate must focus on five components. The market, rivals, customers, your firm, and your product/service are all included. This market analysis methodology necessitates the candidate to ask further clarifying questions on the financial and profitability impact on the company in discussion.

The merger and acquisition cases framework is considered one of the most accurate judges of the candidate’s potential as it deals with all major components of market analysis, including but not limited to market sizing, profitability, and market study factors. These case study interview questions usually deal with whether or not two or more companies should opt for a merger/acquisition.

When addressing an M&A case, three components should be taken into account: the synergies between the two organizations, the integration of talent, technology, and so on, and regulatory approvals.

Case Study Interview Example Scenario 1

Objective: Country X is situated in Asia and has a population of 20 million. It is developing a national action plan to transform its education system. It wants to improve the quality and quantity of children’s education. The objective is to advise the client on transforming their education system.

Description: Country X is a developing nation of 20 million residents and has emerged as a free market economy after spending decades under communism. The Country aspires to have an economic action plan for transforming education. The schooling system in Country X is completely public (state managed) and has government-run schools spread throughout the Country. Children are admitted from age 5 to 18. The objective is to evaluate the current state of the education system and how it can meet the aspirations of the Government. 

This type of scenario mostly follows an interviewer-led approach. This falls under the Non-Profitability case study example. The primary purpose is to examine the issue from the top-down approach to get a higher-level view. Initially, qualitative analysis is performed.

• The interviewer will first ask how you intend to analyze and evaluate the problem’s underlying issues.

An approach is to structure the response into three sections. A PowerPoint slide with a clear bifurcation of these three sections can be presented under a separate heading.

The initial section should emphasize some quantitative metrics of education. This encompasses observations such as how age, gender, and geography affect access to education. How many teachers are working in schools around the region? How much is spent on healthcare?

The second component is the quality of education, including the curriculum, teaching methods, etc. The second question is quantitative and requires analysis of a table containing distinct informational values relative to competitor nations.

A third element of the analysis could be to understand the effect of education in Country X’s economics objectives.

You will be provided with a table with figures for the number of pupils and teachers, health care expenditure, student-to-teacher ratio, etc. You will be expected to evaluate competitor values in comparison to Country X. Among the observations that can be made are how Country X compared to other nations regarding health care spending and the student-to-teacher ratio. The table values can be interpreted as, e.g., Country X has the highest education expenditure but has the lowest student-to-pupil ratios. All this information can be presented using SlideModel PowerPoint templates .

Comparing the observation to international standards is another way of acquiring a deeper understanding of the provided data. Because only 15 percent of Country X’s population is enrolled in school, the question is how many schools should be opened given that Country Y surpasses Country X in an international comparison. To solve such a puzzle, you will use comparable data to compute the number of schools utilizing population and school information from the provided data. This will assist you in determining a solid number to present in the Interview. The final number can be presented as a percentage or an absolute number in a much larger font on the ppt slide. SlideModel has a variety of case study templates you can choose from to showcase your result in a much more engaging manner.

These two approaches for the qualitative and quantitative aspects of the case Interview enable us to cover the fundamentals of a case study interview. 

Objective: Client Y is about to launch a new phone and desires to determine the size of the Apple product market. The objective is to determine how many iPhones Apple sells in the United States annually.

Description: Client X seeks an analysis of the current market size of the iPhone, its primary rival in the mobile phone industry. The current population of the United States is 320 million, and iPhone has a very large client base in the Country. The client requests that you calculate a number that provides a reliable estimate of the size of the iPhone market in the United States.

We will use a Three-step technique for a market size example to tackle this problem.

Step 1: Formulate the right question

To define market size, asking appropriate clarifying questions is a must. It is useful to define what the market size is and how to give a proper estimate for the market segment based on the given information.

For example:

Are we concentrating on a single iPhone model or the entire lineup?

Is it simply applicable to the United States, or do we also need to estimate worldwide iPhone sales through the US outlet?

After asking the appropriate clarifying questions, you can formulate a coherent strategy.

Step 2: Building a Framework

There are two sorts of problem-solving strategies for gauging the market questions. The top-down method and the bottom-up method.

The appropriate and easy way to solve this is to utilize top-down methodology and show it via an Issue tree. Using the MECE (Mutually conclusive and Collectively exhaustive) technique , an issue tree is a logical tree that may be depicted graphically to address difficult business challenges. It is quite common in market size questions. On the SlideModel website, you will discover a choice of templates for creating an excellent visual tool, i.e., The Issue/Logic tree.

You might convey it by beginning with the United States 320 million people.

Determine what proportion of phones are iPhones.

Identifying the frequency with which an individual purchases an iPhone each year.

And determine the number of iPhones sold based on the frequency and quantity of iPhone owners.

Step 3: Estimating and making assumptions

The estimated population of the United States is 320 million. Assuming that 75 percent of the United States population possesses a mobile phone and 30% are iPhone users because the number of smartphone users has multiplied in the digital era, we obtain: 

75 % x 320 million = 240 million Mobile Phone users.

30 % x 240 million = 72 million iPhone users.

Again, we suppose that each of these 72 million people buys an iPhone every two years. A single client will acquire one iPhone 0.5 times in a year.

Therefore, 0.5 times 72 million is 36 million iPhone sales.

To estimate the size of the iPhone market in the United States, we might assume the average iPhone price is $100.

By calculating the cost by the number of units sold a year, we get:

$100 x 36,000,000 = $3.6 billion USD.

Therefore, the annual market size for apple goods is $3.6 billion.

Calculations and estimations utilizing the said frameworks require practice and findings. SlideModel will assist you in organizing your framework and offer you visual tools to successfully convey your findings to the interviewer.

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Tress Academic

#126: How to Prepare for a Virtual Academic Job Talk

June 21, 2022 by Tress Academic

Have you been invited to give an academic job talk online? Do you have to give a presentation on your research and experiences as part of an application process? There are a few rules you need to follow in order to make your virtual presentation a success. In this post, we’ll share 6 key tips that will help you to avoid common mistakes. Organise your virtual talk according to the suggestions below and you can make sure that you’ll get your main message across and be the outstanding candidate that the search committee will remember. 

Have you received an invitation to interview for an academic job in a virtual setting? Do you have to present your research online? That may not come as a big surprise. During the pandemic when traveling was restricted, most hiring universities and research institutes held their interviews online. And most institutes have realised that this is a very efficient way to screen a number of applicants while saving time and resources. Virtual interviews reduce cost and are much easier to organise since everyone–interviewees as well as the committee–can attend from wherever they are. There’s no booking of accommodation, no travel or commute, and no need to reserve a space at the institute. Virtual interviews for academic positions have come to stay for entry-level positions or in the first round of selection, with only a handful of promising candidates being invited to a campus visit later on in the selection process. 

In the virtual space, different rules apply which you should know in order to use it to your advantage. The job talk has always been a crucial part of the selection process for an academic position, and knowing a few tricks can help you to master the virtual version. Use our 6 suggestions below and you’ll be able to significantly improve your job talk and how you come across as a candidate. 

What’s different in the virtual world? 

In general, the amount of information that is transmitted via video-conferencing tools is reduced in comparison to a live setting. You have to adjust the content of your presentation and how you communicate in the virtual setting. 

A selection committee may listen to the job talks of 8-10 applicants a day. You can imagine that fatigue sets in at some point. As a candidate, you have to make a huge effort to keep the committee’s attention and to make sure you get your message across. In a virtual setting, you need to communicate even more efficiently and make absolutely sure that the committee understands what you are saying. It’s a lot easier to lose a committee’s attention virtually than in a live setting. 

Be aware that a search committee will come together and discuss applications after they have seen all job talks. You have to make sure that your talk is memorable for all the right reasons. 

As part of our 3-day live online course ‘How to apply for an academic staff position’ all our participating scientists give short virtual job talks. The talks are critically evaluated by the group and we jointly discuss the ‘lessons to be learned.’ Some of the tips below originate from these discussions, and we’d like to thank our participants for their active contributions to the debate of what is important to consider in a virtual job talk. 

If you are not familiar with the academic interview process and the job talk in particular, please see our blog posts #16: Your job talk: 5 tips to make it a success and #27: The 8 mistakes you shouldn’t make in a job interview .

1. Start with a strong introduction

A good introduction helps to grab the selection committee’s attention right from the start.  It is about making a good entrance and raising interest in your talk. Without an explicit and strong intro, your first bits of information may be entirely lost as the committee takes their time to tune in to the topic.

Here are two great ways to start strong: 

• Start with a great image or illustration that represents your research. Explain your topic or main research focus with the help of that image. We had a participant start with a beautiful picture of a tree in winter and summer, as her research focus was on seasonal changes in the environment. 
• Start with a personal introduction: Tell the audience who you are and share the main steps of your scientific career path. Use photographs of the universities or research institutes you worked at until now to represent your career development. 

2. Create a clear and logical structure

Having a very obvious and logical structure for your talk helps the committee stay focused in the virtual setting. Not only should you have a clear structure, but you  should also communicate it explicitly. We suggest that after your intro, you mention what you will present in your job talk. Ideally, show one slide with an overview of your talk in bullet points. This way, the committee is aware of what comes next and will find it easier to follow.

If your invitation to the interview and job talk includes information regarding topics or themes you should talk about, follow these instructions meticulously. If not, present highlights of your research, teaching, and coordinating or leadership experiences as appropriate for the job opening. See blog post #16: Your job talk: 5 tips to make it a success! for more information. 

3. Stick to one core message per slide

You’ll do yourself a disservice by showing one overcrowded slide after the other. This is one of the most common mistakes in job talks, and is even more dangerous in a virtual setting. We understand that you want to communicate as much of your exciting research or teaching as possible, but attempting to pack in as much as possible is guaranteed to lose your audience. 

We’ve seen one job applicant who had 3 video clips running simultaneously on one slide. It was impossible to focus on all three of them at the same time. Hence it was also impossible to understand what the applicant actually wanted to demonstrate with the video-clips. The message got lost. We’ve also had applicants who show so much text on a single slide that it is not even possible to read half-way through before they jump to the next one, such as a single slide with 3 figures displaying complex results of a scientific study.

Remember this: The selection committee only has a few seconds to look at each slide while also listening attentively to what you’re saying. If you have complex information on your slide that  you don’t explain, you essentially force the members of the selection committee to multi-task. This can be stressful, leading to delays in understanding, and miscommunications. None of this has a positive effect in a job-interview. You don’t want to stress out the committee–you want them to listen to your interesting presentation with joy and interest.  

Therefore, make sure you only have one core message per slide. The core message should be stated in the heading and can be explained with a few bullet points and short phrases. Alternatively, have a single graph, illustration or image on display, and take the time to explain that well.

Use a pointer to let the audience know where on your slide you are. Be aware that your slides on screen will appear much smaller than in a live setting in a lecture hall. So not only do you have to reduce the amount of information, you’ll also have to make sure that all information is legible on a (small) computer screen. You have to increase the font size. 

Explain every point well and don’t move too quickly. You know your complicated figures inside-out. The committee members may see them for the first time, even if they are experts in your scientific field. Take your time to explain graphs and the relevance of your results. 

4. Include a teaser of your work

Your virtual job talk may last for 20 min. or more. It’s highly advisable to build in one or two ‘teasers’ or ‘samples’ of your work for the audience. Ideally, your teasers should be attention-grabbing so everyone in the committee is intrigued and excited to hear more. 

A short eye-catching video-clip showing or explaining one aspect of your research can work very well. Think of a 5-10 second video of your experimental set-up, research objects, or circumstances under which you gather your data. 

To give you a few examples: We recently had a participant who worked with bird vocalizations, and she showed a video of the birds she studied and the vocalizations these birds made while flying in a wind-tunnel. Another participant showed a video-animation of satellite images displaying retraction of ice-cover on an alpine glacier. 

Embedded in a sequence of slides before and afterwards, and well explained, such a teaser helps to catch the committee’s attention and is something that is easily remembered after your talk when the committee convenes for a discussion on the most suitable candidates. 

5. Show your upper body & hands

One of the biggest differences between a live talk and a virtual job talk is that you as a person won’t be visible in your entirety. Most virtual tools or video-conferencing platforms will only show a part of you, which is not ideal. If only your head is visible, the committee is cut off from your body-language, including gestures you make to underline what you’re saying. Without gestures and body movements, it is more difficult to follow your talk.

We suggest you make as much of yourself visible as possible. Your face has to be seen well, and should not appear too small. But having your upper body, hands and arms on display as well helps you communicate much more easily. Make sure to practice beforehand so you see how far away from your camera and screen you should sit or stand. Put lights in front of you so your face is well illuminated and visible against the background. Make eye-contact by looking right into the camera. 

In our blog post #83: How to master the online job interview, we present tips on how to master the technical details of a virtual hiring process. 

6. Show enthusiasm and excitement

As a member of a search committee, would you want to watch one (e)motionless applicant after the other rattle through a talk? Many applicants focus so intensely on what they are going to say that the strain to concentrate is palpable. They present with a closed-off facial expression while moving through the slides. Such an appearance is hardly suitable to convince a search committee that you might be an engaging teacher in the classroom or an enthusiastic speaker at university events. Why should anyone bother with your research if you do not seem enthusiastic about it yourself?

Record your virtual talk and critically reflect on it yourself. After an initial round of improvement, you can ask colleagues to watch a recording and give you feedback as well. Make sure you come across as a vivid, animated speaker who speaks to an audience with ease. The committee should sense that you ENJOY presenting to them. 

Conclusion:

There are quite a few important things to consider before an upcoming virtual job talk. But taking into account the above points can help you avoid common mistakes. None of the tips above are overtly tricky to implement–they just need a bit of planning, and careful crafting of your talk. Giving a great job talk can be the decisive moment that catapults you into a lecturer position, group leader position or a professorship. Being the one who delivers an outstanding, effective and memorable job talk moves you a great deal closer to landing an academic position and presenting yourself as the person the committee wants to hire. 

• Smart Academics Blog post #70: Attending live Zoom courses successfully: The dos and don’ts!
• Smart Academics Blog post #16: Your job talk: 5 tips to make it a success!
• Smart Ac ademics Blog post #27: The 8 mistakes you shouldn’t make in a job interview
• Smart Academics Blog post #95: Apply these 5 tips to improve any presentation
• Expert guide: 8 common reasons why cover letters fail

Related courses:

• How to apply for an academic staff position (3-day course)
• Presenting successfully at Virtual Conferences (1-day course)

More information

Do you want to apply for an academic job? If so, please sign up to receive our free guides.

Photo by LinkedIn Sales Siolurtion on Unsplash .

© 2022 Tress Academic

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Creating a Professional Case Study Presentation: Templates & Tips

Written by: Unenabasi Ekeruke

Winning over clients is tough work. You're going to need cold, hard proof and real-world results to prove the value of your solution.

One of the best ways to show your product or solution works is by using compelling case studies . According to a Content Marketing Institute report, 69% of B2B marketers believe in the persuasive power of case studies and use them for marketing.

Case studies weave captivating stories about the positive results and experiences previous clients have had with your solution. When done right, a professional presentation around your case study can help you market your brand, win over new customers and increase sales .

Not sure how to create or deliver top-notch case study presentations? You've come to the right place.

In this article, we'll show you how to create winning case study presentations, how to present a case study, plus templates you can use right away.

Let's get to it.

Here’s a short selection of 6 easy-to-edit case study presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a case study presentation, why are case study presentations important, what to include in a case study presentation, case study example, 6 case study presentation templates, tips to nail your case study presentation, your turn: put together compelling case study presentations with visme.

A case study is an in-depth examination of a subject, group, event, or entity within a real-world context. The goal is to better understand key functionalities, outcomes and successes.

When it comes to marketing, case studies are stories that highlight the effectiveness of your solution and your success in solving client problems.

• Case studies are invaluable for sales and marketing; they add a layer of social proof, nurture leads and boost conversions.
• A well-written case study presentation includes these key elements: an executive summary, problem statement, solution, execution, results and conclusion.
• Visme provides a rich library of templates, design assets and features for creating stunning and compelling case study presentations.

When used for educational purposes, they are effective teaching tools. They are engaging and enable students to:

• Understand research methodologies and analytical tools
• Develop problem-solving skills
• Learn complex decision-making

Case study presentations help you tell these compelling stories using written content, visuals, charts, graphs and other tools. This type of sales and marketing presentation can come in handy during sales pitches, trade shows, workshops, conferences, networking events and more. You can either pre-record it, present it virtually, or opt for an in-person presentation.

No matter the type of business you're doing, case studies can be invaluable for sales and marketing.

If you're still in doubt about the potency of case studies, check out these compelling statistics.

• According to HubSpot's State of Marketing Report, 13% of marketers say case studies are one of the key assets used within their content strategy.
• Additionally, 23% of marketers agree that case studies help boost conversions. Also, 9% of marketers say case studies are best for nurturing leads.

According to the Content Marketing Institute, 80% of tech content marketers use case studies in their marketing strategy.

There's often a misconception that case studies are just marketing content meant to stroke your company's ego. The truth, however, is that case studies are more about making customers understand how your company can help them.

When pitching your solution, case studies add a layer of social proof. Rather than focusing solely on your product or its features, your case study should spotlight real-world results and the impact of your solution on customers, industry and society.

There are various scenarios for developing case studies, including:

• Showing prospects how your solution has worked for similar users, their positive experiences and how it can meet their needs
• Presenting real-life examples, use cases and results to boost credibility and the client's confidence in your brand
• Convincing customers of the benefits of your products, services and capabilities
• Scheduled discussion on the viability of an idea and its effects on your business
• Analyzing and recommending solutions to problems for your company or clients

Build relationships with customers and drive sales growth

• Reach out to prospects with impressive pitch decks and proposals that convert
• Monitor clients' level of engagement to see what they are most interested in
• Build a winning sales playbook to maximize your sales team's efficiency

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Before we show you how to present your case study, let's discuss what should go in a case study . A well-written case study design should include the following sections:

1. Executive Summary

This section provides a brief overview of the entire case study. Readers should be able to scan it and get the hang of everything you want to discuss.

2. Problem Statement

This section should detail the goals and purpose of your case study.

You should highlight the problem you've identified that your study is looking to solve or questions you intend to answer through your case study. What are the main issues that led to the case study and what will your audience learn?

3. Solution

This case study slide forms the core of your case study. Here you want to explain how you solved the problem.

Discuss how other clients found you, what solutions they chose, why they chose them and how you implemented them.

4. Execution

This section should detail the journey to helping the client achieve the results.

You want to touch on the planning, processes, risks, metrics, KPI and factors you need to get an even better result. Describe the issues you faced during execution and how you mitigated them.

Here, you need to explain the positive impact or benefits of your solution on the client's project or business.

It could be financial results, growth results, improvements, or increases in productivity. Be sure to provide clear evidence like images, videos, statistical data and numbers.

6. Conclusion

Share reviews, quotes, testimonials and recommendations from existing customers about your solution.

When including these elements of a case study presentation, remember to back them up with visuals that engage your audience through storytelling and real-life examples.

Here's an example of a case study we created for Lincoln Learning Solutions, an online K12 curriculum provider founded in 2005.

Problem: The company was forced to downsize and ended up without a professional graphics designer on its team. As a result, they struggled to create visually appealing graphics.

Solution: By using Visme, they're now able to create visually appealing marketing content, graphics and visuals without the aid of any professional graphic designer. They use Visme to create various visual content, including educational infographics, presentations, newsletters, social media graphics and more.

Results: Lincoln Learning Solutions now creates 3x more content and other collaborative projects with Visme than if they had opted to continue working with a single graphic designer.

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To help you weave a captivating narrative about the effectiveness of your solution, we've put together stunning case study templates for creating your case study. These case study presentation examples cut across various use cases and industries.

1. Marketing Case Study

This generic case study template is a powerful marketing tool for businesses of any size.

You can use it to elaborate on projects or solutions provided to satisfied clients—from the problem that led them to use your tool to your approach to the outcomes or results they've seen. Each section tells a compelling story, offers social proof and spotlights your biggest achievements.

In addition to its rich and bright color combination, this template is interactive. You can liven up your presentations by embedding images, videos and animations. Make this template work for you by editing content and inserting your logo, fonts, images and other design assets.

2. Business Case Presentation

Whether you're doing an in-person or virtual case study presentation, this template has everything you need to impress your audience. You can present a compelling business case that wins over your prospective clients and partners.

Visme has an extensive repository of customizable assets, including icons, charts, shapes, backgrounds, animated assets, stock photos and videos. Customizing this template takes only a few minutes, thanks to our intuitive and easy-to-use drag and drop template.

3. Clinical Case Study Presentation

This presentation template is ideal for drawing attention to rare clinical cases. It provides details about the patient's medical history, medications, results and follow-up. The template heavily relies on bright colors, icons, shapes and visuals to make important data stand out.

There's no limit to what you can achieve with Visme's presentation software . You can use charts and graphs to show compelling figures, patterns and relationships and leave important clues for your audience. The tool supports collaboration across teams. It lets you work with your team on your presentation and get feedback in real-time.

4. UX Case Study

Showcase your past clients' impressive results after working with your company using this stunning case study template. The cover page features a unique style, layout and color theme that blends with the rest of the document.

Notice how the template chronicles the customer's journey, starting with the problem. It elaborates on the approach to solving the problem and the measurable outcomes.

This template makes good use of shapes, images and icons to present the results in a captivating way. You can customize this template for different niches in which you've found notable success.

Use our intuitive editor to add or remove slides and swap your content, images, fonts and other assets to suit your taste.

5. Software Demo Platform Case Study

This case study examines the importance of using demos to increase sales. With this case study format, you can position your brand as a topical authority in your niche.

The template introduces the subject in the case study, their approach to ramping up sales and the effect. It highlights the results and key takeaways from the case study.

Here's what makes this template stand out. The template has a dark blue background while using bright-colored fonts and charts to maintain a strong visual contrast.

Go ahead and customize this template to reflect your brand image and content. Once done, you can embed it on your site using a snippet of code, download it in PDF or PPTX format or share it online with a public or private link.

6. HR Consulting Case Study

If you're looking to entice prospects with the success stories of your previous clients, this case study template is a perfect fit. In it, you'll find real-world examples of how your product or service addressed a client's challenge and impressive results backed by data.

The cover page has a bold headline and summary of the results that catches the eye. At a glance, the reader gets a sneak peek of your notable accomplishments and the type of results they can expect from your brand.

Create your ideal case study presentation by adding new design elements like elegant fonts and icons, high-resolution images, videos and animations.

Below are some helpful tips for designing and presenting your case study to clients, prospects, investors and key stakeholders.

1. Determine Your Goals

This is the first step to designing your case study. What are you looking to achieve, or what message do you want to convey in your case study?

We get it. Case studies are created to demonstrate the value of your solution to customers. However, we recommend aligning your objectives with the value (solution and results) you want your customers to see.

For example, depending on your client's pain points, your objective may be to show your solution helped other clients to:

• Increase productivity, revenue and profit
• Minimize employee turnover
• Gain a competitive advantage
• Drive sustainability or energy efficiency

2. Pick a Compelling Case Study

Once you have outlined what your case study is set to achieve, you need to pick a suitable case study.

We recommend having an arsenal of case studies at your disposal. This will give you the variety you need to whip out and present the best and most relevant case study for each prospect.

Stand-out case studies boost credibility and drive prospects' interest in your solution. For example, you should prioritize case studies featuring reputable brands.

Another top choice is case studies of clients who had complicated problems or clients who left your competitors to work with you. These case study examples typically provide a more compelling story and outcomes.

3. Use Templates

Case studies riddled with design and visual flaws can put off prospects. Using templates keeps your presentation structure organized and visually appealing. Beautiful case study templates like the ones above make your job much easier. It allows you to spend your time on content rather than aesthetics.

4. Use High-Quality Visual Aids

When preparing your presentation, use quality visual aids to break up the text and keep your audience engaged.

You don't want to bore your audience with large walls of irrelevant text and vague statements. Instead, use more numbers and visual aids like charts , graphs , images and videos to show compelling proof of success. They make your message clear and lend credence to your arguments.

Did you help your clients increase sales? If yes, show the percentage increase in numbers and charts or graphs to show a spike.

Notice how the case study template highlights compelling figures using graphs and charts.

5. Deliver a Flawless Presentation

You've already put in a lot of effort to create a solid professional case study. However, even the best-written case study will fail to deliver without a winning delivery.

So, how do you get your clients to buy into your case study during the critical presentation phase? How do you present your case study in a simple, clear and persuasive way?

Keep reading.

Tell an Emotional Story

When presenting case studies, deploy storytelling—it works.

Think of storytelling as a hook that draws your audience into your presentation. Your story could clearly describe the problem a similar client faced, the solution you implemented and what they're currently enjoying.

It's not enough to use facts and figures alone. Injecting an emotional appeal into your narrative will make your case study memorable and impactful.

One way to create a human connection is by painting a clear picture your audience can relate to. You want to visualize their journey to success based on your results with existing clients.

Focus on the Client

Remember that the case study is not about you or your salesperson. Companies that focus more on themselves often come off as self-centered.

You should research your prospects and focus on their needs and challenges. Not only will your presentation be relatable, but it will have an emotional appeal and motivate your clients to take action.

So dig deep to find out these things:

• Your client's concerns and pain points
• The goals and outcomes your clients are looking to achieve and
• The problems holding them back from achieving their goals

The more you can align your presentation with the client's needs and clearly articulate them, the faster you can secure their buy-in. Otherwise, your case study will sound like a thinly disguised sales pitch.

Connect and Engage Your Audience

Do you want to avoid situations where your audience zones off or nods off to sleep during your presentations?

Make your presentation a two-way dialogue. The more you can engage your audience, the more impactful your presentation will be.

Here are some effective ways to engage your audience.

• Grab your audience's attention with a strong presentation opening . You can introduce yourself, tell a joke and review the agenda.
• Ask thought-provoking questions or seek their opinions to understand what value means to them.
• Smile and make eye contact to build rapport with your audience.
• Weave relatable visual aids, colorful metaphors, or other multimedia into your presentations to make your point stand out.
• Keep the conversation going and avoid sounding like you're giving a lecture or reading off a script.

You can also use Visme's interactive presentation tool to wow your audience by zooming into a key point in your presentation.

Keep It Brief and Interesting

No matter how much time you're allotted, keep your presentation brief.

Why does it matter? Humans have short attention spans. So, to avoid losing audience attention, spend more time on slides that drive home your points.

In the middle of the presentation, you may be asked to dive deeper into a particular aspect or answer other questions.

Whatever happens, be prepared to answer questions in the middle of your presentations. You can create appendix slides to expand on some aspects of your case study.

So there you have it. We've discussed everything you need to know about creating and delivering a stunning case study presentation.

Case studies can be an effective sales and marketing tool for convincing and converting prospects into paying customers. However, to deliver a smashing presentation that wows your audience, we recommend using Visme's case study templates . You'll find templates for every niche and use case.

Visme offers a wide array of design assets, visual aids, images, videos and animations to make your presentation pop. After tweaking your template, you can embed your case study on your blog or website. Also, you can share it online using a link or download it for offline use in multiple formats, like PDF and HTML5.

Easily put together professional case study presentations that impress your clients

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Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

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Avoid These 3 Pitfalls When Giving a Sales Presentation

• Terri L. Sjodin

Lessons from a study of almost 5,000 sales professionals.

A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 common mistakes that were consistently self-reported among respondents. Here are the top three to avoid when giving a sales presentation: being overly informative vs. persuasive, failing to close, and “winging it.”

When you work in sales, no business skill is more essential than effective communication. This is especially true when it comes to giving presentations, whether you are presenting in person, over the telephone, or via a videoconferencing platform. Getting to the point, connecting with others quickly, and making a strong pitch can be the difference between moving a transaction forward or losing an opportunity.

• TS Terri L. Sjodin is an award-winning speaker who has specialized in helping people build and deliver more polished, persuasive, and effective presentations for over 30 years. She is the principal and founder of Sjodin Communications , a public speaking, sales training, and consulting firm based in Newport Beach, CA. Her latest book, Presentation Read y , (McGraw-Hill, March 2024) expands on this material.

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Study: Inclusive leadership keeps child welfare workers on the job, benefiting children and families

By Bert Gambini

Release Date: July 24, 2024

BUFFALO, N.Y. – Child welfare systems have historically dealt with the challenges of high employee turnover, but developing a workplace characterized by inclusive leadership is one way to keep workers on the job and maintain uninterrupted services for children and their families, according to a new study by researchers in the University at Buffalo School of Social Work.

When leaders are more inclusive, child welfare workers are less likely to experience workplace racial discrimination and more likely to stay in their positions and with their agencies, according to Qi Zhou, a social work graduate student at UB and the corresponding author of the study published in the Journal of Social Service Research.

“The compounding impact of high turnover of child welfare workers makes improving workforce retention a priority,” says Zhou.

The study’s novel approach looks at the issue of high turnover by investigating how administrators can contribute to improving retention, a view not widely taken in previous research that instead has surveyed employees rather than their managers.

High turnover increases workloads, decreases productivity and disrupts services, as agencies assign new workers – from a reduced staff – to additional cases. Turnover also hinders the development of a diverse child welfare workforce that’s serving an increasingly diverse population of children.

“Individuals with minoritized social identities may be ignored and marginalized,” says Zhou. “But when employees work with inclusive leaders, they are more likely to have perceptions of inclusion and fewer perceptions of discrimination.

“Inclusive leaders respond to and manage discrimination by treating all group members in equitable and supportive ways,”  Zhou adds. “These leaders also serve as role models, as employees learn inclusive behaviors from inclusive leaders.”

Zhou says managers can work toward inclusive leadership by satisfying within their agencies two basic human needs: belongingness and uniqueness.

Those needs extend from research conducted in social psychology. When workers become immersed in a group they feel a sense of belongingness, but that feeling should come with an appreciation for an employee’s unique personality.

Words and actions are critical to inclusive leadership, according to Zhou.

“Leaders should be proactive and welcome different perspectives,” she says. “An open office, seeking employee input and creating forums to share viewpoints are all important components to inclusive leadership, but similar steps can lead to an equally important inclusive climate, such as modifying policies across the organization in ways that enhance inclusive leadership.”

The study was conducted with Jangmin Kim, PhD, an assistant professor of social work at UB, and Annette Semanchin Jones, PhD, an associate professor of social work who also directs the school’s PhD program. Researchers analyzed secondary data collected from nearly 2,500 child welfare workers across three public child welfare agencies and examined the direct and indirect impacts of inclusive leadership on workers’ intentions to remain with their agencies.

“This research can serve as an important addition to previous studies that have proposed models using job rotation and talent management as methods that support inclusive leadership building,” says Zhou.

Media Contact Information

Bert Gambini News Content Manager Humanities, Economics, Social Sciences, Social Work, Libraries Tel: 716-645-5334 [email protected]

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Do Art History Majors Really Face the Worst Job Prospects of Any Profession?

Art History majors face an unemployment rate of 8 percent, a new study has found.

Art History majors face the worst employment prospects of any profession after graduating from college, a study by the Federal Reserve Bank of New York has found. The data, released by the Fed in February, became a talking point online this week, just as students close out the academic year and many start the job hunt.

Diving into the report, specifically it found that Art History majors face an unemployment rate of 8 percent, the most of any university major. The vast majority that have jobs are holding down positions they are overqualified, according to the underemployment rate of 62.3 percent.

While some educators I spoke to expressed skepticism at the findings, others believe schools could do better at preparing students for the work force.

“I am quite leery of those results as they may not take into account jobs art historians get in the gallery and museum world,” said Mona Hadler, an art historian and the head of the Brooklyn College art department. “I am not sure how they are compiling statistics. The arts provide many different opportunities for employment.”

But many were not so surprised by the findings, like Remi Poindexter, an art history professor and PhD candidate at CUNY’s The Graduate Center, who pointed to comments former President Barack Obama made as far back as 2014 when Poindexter was about to graduate with his undergraduate degree. Obama angered art historians and was forced to apologize after he said “folks can make a lot more potentially with skilled manufacturing or the trades than they might with an art history degree.”

“When I was in undergrad, people were talking about how dire the field was, so in a way it’s nothing new,” Poindexter said. “My advice as a teacher to anyone who wants to pursue art history is to have some kind of ‘professional’ double-major or minor as a fallback, just in case.”

Maura McCreight, another PhD candidate at CUNY’s the Graduate Center expected to complete her degree next year, has been teaching art history as an adjunct professor at Brooklyn College for five years but is preparing multiple resumes to again hit the job hunt. She has three resumes to cast a wide net in her search: an academic curriculum vitae for research professorships, a resume for teaching positions and a resume for research jobs at museums and nonprofits.

“There’s a hiring freeze within CUNY and I’ve been wanting to work at Brooklyn College full time for years,” she said. She noted that department chairs like Hadler face hurdles in opening up positions to new art historians because of institutional red tape. “It’s not like, ‘Hey, I think we want to open this position’ and then you immediately find funding. It takes years to do that in academia and it’s kind of mysterious how it really happens.”

Keeley Flynn, who graduated from the University of Wisconsin-Madison in May 2024, said she did not plan to attend graduate school or immediately pursue an academic route to art history, but did get accepted to one art history program and decided not to attend.

“I wanted to get work experience in a gallery or museum instead,” she said. Looking outside of academia, career paths within the arts sector are less defined and for that reason maybe somewhat easier to pursue.

She began trying for internships at large museums and other institutions in New York in January but ultimately didn’t get any offers. She instead found a job in installation and facilities at a museum in Madison. But she doesn’t consider herself underemployed.

“I studied both art and history and my current job at a contemporary art museum uses skills I’ve gained from both degrees,” she said. “The majority of folks I work with also have art degrees. Not sure if it’s required for my position, but it is the norm. But I’m not shocked to learn that more than 60 percent of grads are underemployed. It’s so competitive out there and there are not many entry level jobs available.”

Francesca Pessarelli, an associate director at the Ceysson & Bénétière gallery, graduated from the University of Wisconsin-Madison with dual bachelor’s degrees in Art History and French. Still, even if other jobs in the art sector may be easier to find, she feels lucky to have her job, even though she worked hard for it.

“To be totally honest, I didn’t really have a clue what the industry or job prospects looked like when I decided to study art history. I grew up and went to school in the Midwest where there wasn’t a huge emphasis on arts and culture as a career option,” she said.

Pessarelli originally started studying with the hopes of becoming a doctor but ultimately changed majors after having grown up loving art. But a passion for—and even a degree in—art are not always a guarantee to finding work within the field, and many jobs require a lot of experience for even entry-level positions.

Pessarelli interned at Ceysson & Bénétière as well as the Guggenheim in the curatorial department, straight out of college, she said.

“I won’t say it was easy because I worked my ass off as an intern making no money,” she said.

After, she applied for 20 different jobs and went through multiple interviews, she briefly took a job at another gallery in Chelsea working as a gallery assistant for a few months.

“It was crazy that this was supposed to be entry level and the competition was so steep,” she said. “There was no reason it should have been that hard to get a glorified personal assistant position paying barely over minimum wage.”

Unlike studio art majors and other arts-related degrees, which have marginally better job prospects according to the Fed data, Art History majors rarely learn any “hard skills” as part of their coursework that are transferable in any sort of way to other art-related careers. Some schools have been trying to offer more professional courses for arts majors to help them land jobs outside of academia, like Stony Brook University, which offers classes including a Gallery Management Workshop taught by Karen Levitov to Art and Art History majors. Levitov said the class gives undergraduate students “hands-on experience” working in a university art gallery.

“Students learn from professional staff as they participate in visitor engagement, gallery operations, installation, and events. In addition, the course provides instruction in museum and gallery administration, including curating, exhibition design, education, and marketing,” she said.

She continued: “The skills learned in this class can be applied to diverse career paths, including museum and gallery work, auction houses, foundations and art writing, as well as positions in a range of nonprofit organizations in marketing, outreach, fundraising, and administration. On the whole, courses in the arts provide students with skills in creative problem solving, analytical observation, research and writing, communication, and an understanding of global culture, and humanity, past and present.”

Yet such classes remain an outlier, Pessarelli said. Flynn agreed, adding that art history curriculums should require mandatory internships, stating it is unfair that institutions require graduates to have work experience without them being offered the ability to build that work experience up.

“Most art history programs don’t even have a single class on the art market,” Pessarelli contended. “There are all sorts of practical skills artists learn as a part of their formal education. Art History majors are systemically failed as professionals.”

She added that graduating students are faced with the worst art market in decades in the challenging post-2020 economic climate. “It’s really tough,” she said.

The Andy Warhol Museum in Pittsburgh. Photo: Remi Benali / Gamma-Rapho via Getty Images.

Patrick Moore, former director of the Andy Warhol Museum in Pittsburgh , suggested that all is not doom and gloom for Art History majors. “Someone with a specialized degree like Art History or an MFA may actually do better in an industry that views professional qualifications differently,” he said. “Many of us have ended up working in fields only tangentially related to our education.”

But he said that museums have traditionally been “quite rigid” in terms of job descriptions and qualifications, suggesting they could lighten up to provide graduates with better job prospects.

“During my time leading a museum, I started to see some loosening of those boundaries,” he said. “That doesn’t represent failure but a pragmatic approach to the complexity of selecting a career at a very young age.”

(Moore was recently named the director and culture lead of private investment firm Panarae Partnership Limited, a role that will see him advise South by Southwest London as its gears up to launch in Europe in 2025.)

Dan Law, a current associate director of the Warhol Museum, added that the needs of museums are changing and could adapt to place more graduates.

“The employment issue cuts both ways—institutions must be more innovative in how they deploy and hire for talent, and they have an obligation to communicate plans clearly and publicly for how talent can be part of their vision,” he said. But he added that job seekers need to adapt to the situation and expand their skillsets to be competitive, calling it “crucial for job candidates to be more than just one thing.”

McCreight echoed Law’s comments, stating that graduates with Art History degrees need to be creative with how they enter the job market. Now, museums and other institutions are looking for experience in the digital humanities—a field that she said could provide a lot of opportunities for job hunters.

“I sometimes think I should have gotten a Master of Library Sciences degree because some jobs want that in addition to experience in art history, like places still working in digitizing their archives,” she said. “These kinds of roles are really important and seem to be in demand, even more than museum curator positions, which are as difficult to get as professorships.”

Despite her critical remarks of the employment landscape, Pessarelli still said “there is an incredible value in pursuing Art History.”

“The classes I took challenged me harder conceptually than any philosophy, history, or literature class combined,” she said, adding that thinking abstractly and critically are important skills that many other degree programs don’t cultivate with the same rigor. “Rather than discouraging people from getting an Art History degree, I think it’s more valuable to encourage combining that degree with other subjects, learning some handy technical skills.”

Adam Schrader

News reporter, the best of artnet news in your inbox., related articles.

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This Teaching Resource is an Introductory PDF Presentation (15 Slides) on Germany . This Digital Resource can be great for Geography , European History and Social Studies Classes. Suitable Learners for this kind of lesson are students from 7th Grade to 12th Grade.

This Geography + Social Studies Presentation on Germany (Country Study) aims to introduce learners to Germany (its most important and basic facts, language, history, environment, economy and basic German vocabulary). No or little preparation is needed.

Within this Introductory Presentation on Germany (PDF Country Study Teaching Resource) it is offered:

• a first slide with greetings in German Language (Guten Tag + Hallo) with QR Codes and link to YouTube Video to learn how to pronounce it properly in German language
• 2 slides on Germany + its basic geography and borders (Google Maps Link directed to Germany’s geographical location included)
• a “quick data on Germany” slide (currency, population etc)
• 2 slides on German Language (one as an introduction to German and a second one with basic German Language Vocabulary)
• 2 slides with Germany’s History timeline (from the first Germanic Peoples to Angela Merkel first Woman Chancellor of Germany)
• 1 Slide on Geographical facts (size, kind of territory and weather)
• 1 on German Economy
• 1 on Berlin
• 1 on other cities in Germany (little map of Germany with German cities such as Hamburg, Leipzig, Munich etc.)
• 1 slides on German Culture (German Cuisine and German Literature, Philosophers and Music Composers)
• 1 last slide with Goodbye written in German (Auf Wiedersehen) with QR Code-Linked YouTube Video on how to pronounce it

This Social Studies + Geography Country Study on Germany PDF Digital Teaching Resource (15 slides) can be great for learners from 7th grade to 12th grade to introduce Germany and its Culture.

Social Studies with Alan is a Brand New Teaching Resource/Educational Material Store whose aim is to help Teachers, Educators and Tutors to achieve their teaching objectives while creating a fun and stimulating environment. Learning is Fun. Never Forget!

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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Country Study Teaching Resources Bundle on Germany -50% OFF

These 2 Country Study Teaching Resources on Germany (Europe) can be great for Social Studies/Geography classes at Middle School and High School The Teaching Resources on Germany included in this Bundle are: * a **Presentation lesson** on Germany (introduction) * a **worksheets activity** to test learners on their knowledge on Germany **Social Studies with Alan** is a Brand New Teaching Resource/Educational Material Store whose aim is to help Teachers, Educators and Tutors to achieve their teaching objectives while creating a fun and stimulating environment. ***Learning is fun. Never Forget!***

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Harris’ struggles with immigration policy expose political vulnerabilities

Sergio Martínez-Beltrán

Jasmine Garsd

A look at Vice President Kamala Harris’ record on immigration

Vice President Kamala Harris, center, along with Department of Homeland Security Secretary, Alejandro Mayorkas, Rep. Veronica Escobar, a Democrat from Texas, and Sen. Dick Durbin, a Democrat from Illinois, tour a U.S. Customs and Border Protection facility in El Paso, Texas, U.S., in June 2021. Bloomberg/via Getty Images hide caption

As Vice President Kamala Harris works to secure the presidential nomination of the Democratic Party next month, her role on immigration policy is now in the spotlight.

Minutes after the President Joe Biden announced he was dropping out of the race and was endorsing Harris, Republicans started attacking her record on immigration and border policy.

“Joe Biden has now endorsed and fully supports his ‘Borders Czar’ Kamala Harris to be the Democrat candidate for president,” Gov. Greg Abbott, R-Texas, posted on X . “I think I will need to triple the border wall, razor wire barriers and National Guard on the border.”

Conservatives have often referred to Harris as the Biden administration’s "Border Czar," incorrectly claiming she was tasked with repairing the border.

“Kamala had one job,” said Nikki Haley earlier this month at the Republican National Convention. “One job. And that was to fix the border. Now imagine her in charge of the entire country.”

In reality, that was not Harris’ job.

She was tasked by Biden in 2021 to examine the root causes of migration from Central America, including poverty, violence, and corruption. At that time, unauthorized migration came primarily from Mexico and Central America.

She was never tapped to head immigration policy, which is the responsibility of Homeland Security Secretary Alejandro Mayorkas, who oversees all agencies in charge of the enforcement of immigration laws.

Three years later, this role could be Harris’ Achilles' heel. Her role in pushing for Biden’s immigration proposals have disenchanted Democrats and immigrant rights groups.

“I do think there is an opportunity here for Vice President Harris to have a more hopeful message around immigration than even the Biden administration has had in the past,” said Adriel Orozco, a senior policy counsel with the American Immigration Council.

Biden’s policy proposals have included severely restricting most asylum claims at the border and expediting the removal of unauthorized migrants, something immigrant rights groups have opposed.

Suyapa Portillo, a professor of Chicano/a-Latino/a Transnational Studies at Pitzer College, says Harris should try to separate herself from the Biden administration’s “slow move towards immigration reform,” and from the message of deterrence that “represents that conservatism from the Biden administration and the Democratic Party — the old guard.”

Vice President Kamala Harris speaks from the South Lawn of the White House in Washington on Monday during an event with NCAA college athletes. This was her first public appearance since President Joe Biden endorsed her to be the next presidential nominee of the Democratic Party. Susan Walsh/AP hide caption

A changed immigration landscape

If Harris secures the presidential nomination, she will be facing a very different immigration landscape than back in 2021, when she was tasked with addressing its root causes.

Last year, unauthorized crossings at the U.S.-Mexico border hit an all-time high. In December 2023, the number of encounters reached nearly 250,000, according to U.S. Customs and Border Protection.

For the last four months, the number of migrants trying to cross illegally has dramatically dropped. That’s due in part due to Mexico’s enforcement, and Biden’s policies, which include severely restricting most asylum claims at the border .

But migration has diversified in the last few years. There is an unprecedented crisis of global displacement. When Harris was elected in 2020, 90% of immigration hailed from Mexico and Central America, according to an analysis by the Migration Policy Institute .

In 2023, only 49 percent of the encounters were with migrants from those four countries.

Today, immigrants arriving at the US Mexico border are fleeing from the crisis in Venezuela, the war in Ukraine and cartel violence in Ecuador, just to name a few.

A mixed track record

Harris’ record on immigration has been marred by policy blunders.

Her first international trip as vice president made clear her approach on immigration: addressing root causes to stop illegal migration.

In the summer of 2021, she traveled to Guatemala to meet with then-President Alejandro Giammattei. In a speech, she said that the Biden administration was committed to helping Guatemalans find “hope at home.”

But she also warned prospective migrants.

“I want to be clear to folks in this region who are thinking about making that dangerous trek to the United States-Mexico border,” Harris said. “Do not come. Do not come.”

Those three words: Do not come, were seen by many as a blunder . Latino advocates criticized the statement as paternalistic and tone-deaf, given the violent crises rattling the region.

For many immigrant advocates, that statement continues to haunt Harris’ candidacy.

“She needs to separate from Biden,” Portillo says. “She needs to speak to TPS holders and DACA holders for a plan for legalization, and a border plan that does not include throwing children in jail.”

But Harris has maintained that deterrence is essential: last year she announced $950 million in pledges from private companies to support Central American communities.

Judith Browne Dianis, the executive director of the D.C.-based civil rights organization Advancement Project, says Harris will now have to explain how she would tackle immigration if she were elected president.

“Is it a humanitarian response, or is there a criminalization response?” Dianis says. “We don’t need more criminalization. We don’t need a border wall. We need to get to the root causes. We need to make sure that people are taken care of.”

Criticism from GOP for not visiting the border enough

In early June 2021, Harris came under fire for not visiting the border. In an interview with NBC News , she was asked about Republican critiques.

“And I haven’t been to Europe,” Harris fired back. “I mean, I don’t understand the point that you are making.”

Her response was criticized by conservatives as disconnected and flippant towards border communities and agencies which have felt overwhelmed by the influx of migrants in recent years.

Harris’ first trip to the border came later that month, to El Paso, Texas. At a press conference there, she stated that migration “cannot be reduced to a political issue. We’re talking about children, we’re talking about families, we are talking about suffering.”

Earlier this year, Harris backed a Biden-endorsed bipartisan bill on border enforcement.

The measure would have added immigration detention beds, increased the number of U.S. Customs and Border Protection personnel and asylum officers, and funded technology to detect fentanyl smuggling at the Southern border. It passed in the Senate but failed to move forward after former President Donald Trump urged House Republicans to kill it.

But for many immigration advocates, Harris is their candidate.

Kerri Talbot, the executive director of the national advocacy organization Immigration Hub, called Harris a “strong defender and champion of American families, including their immigrant family members” in a statement Sunday.

“We have no doubt that she can step up to the challenge, counter Trump and JD Vance’s rhetoric and dark vision for democracy, and protect the progress we’ve made while delivering transformative change for our immigration system,” Talbot said.

Before VP, Harris was already pushing for reform

But Harris involvement with immigration goes way beyond her vice presidency, and her actions show a shift in policies.

When she was the district attorney in San Francisco, she backed a city policy that turned over to federal immigration authorities migrant juveniles suspected of committing a felony. In 2019, Harris’ campaign told CNN “this policy could have been applied more fairly.”

But as California’s attorney general, she had a different stance. In a 2015 interview with CBS Los Angeles, Harris said, “Unfortunately, I know what crime looks like. I know what a criminal looks like who's committing a crime. An undocumented immigrant is not a criminal.”

Harris became U.S. senator from California in 2017.

She was part of a Senate hearing on the Trump administration’s highly controversial separation policy, in which undocumented migrant children were separated from their parents at the U.S.-Mexico border, as a form of immigration deterrence. She questioned Trump officials, and said separating families can cause “irreparable harm.”

In 2019, she and several other Democratic senators reintroduced the Reunite Every Unaccompanied Newborn Infant, Toddler and Other Children Expeditiously (REUNITE) Act , “to expedite the reunification of separated immigrant families and promote humane alternatives for asylum-seeking immigrant families.”

When she ran for president in 2019, Harris unveiled an immigration plan that called for a path to citizenship for recipients of Deferred Action on Childhood Arrivals program, best known as DACA.

That’s similar to what the Biden-Harris campaign promised when they run in 2020. However, none of that has happened during the administration.