case study film definition

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How to produce a film case study

What is a case study?

A case study is a look at a particular subject or topic of interest which describes, explores, explains or analyses activities or events, groups or individuals. Case studies can be a good way to tell a story or share information and help other people to learn, understand and be inspired.

You can use this guidance alongside our case study template which shares information on how to structure a case study and the type of information and style that we aim for.

Why use film?

Film can be a good way to reach people as it’s easy to share and social media sites are set up so that watching and sharing films is easy. Film has an immediate quality – depending on who you are trying to reach, some people might be more likely to watch a three minute film than they are to read a few pages of text.

Telling the story

Although your case study might focus on one particular area, it’s important to set the scene so people understand the story around your case study. For example, if you’re talking about an activity in your Big Local area, remember to introduce briefly what Big Local is and how your activity fits in with what you’re doing in your area more widely. If the people in your case study mention something which only a few people might know about, remember to explain in a sentence or two what they are talking about. For example, if you mention a group by name, say what the group is, maybe why they’re called that name, what they do and when they meet.

Before you start making your film case study, work out what you want to include and how you are going to cover these things. If your case study is to discover things you don’t already know, you can outline the questions you want to ask and what you’d like to find out. Some people decide to set out storyboards as a quick cartoon.

The location of where you do your filming is important and will help you to tell your story. For example, if your case study is about a particular street, you probably want to do quite a lot of filming on that street. If you interview a shop owner, filming the interview in or just outside the shop is all part of helping to tell the story. Where this isn’t possible, you can try to use photos.

Sound is a big part of the film watching experience and you will need to prepare in advance so that your sound quality is good. If your film is hard to listen to then people are less likely to watch it through or share it with others.

Try and use a microphone to get the best results. Using a microphone will minimise the amount of background noise that gets picked up and is particularly useful if you’re outside.

If you don’t have an external microphone try to avoid filming outside or on a windy day (as wind sounds very loud through the camera’s microphone!) and avoid places with strong echoes (such as sports halls).

Doing a sound check means that you record a little to listen and watch back to check the quality.

Length of film

The length of your film case study will depend on what is suitable for your content and the story you are telling. You might have recorded quite a lot and part of the challenge will be about making a decision about what is important to include and knowing what to leave out and when you might be repeating yourself.

Think about how much time you might give to watching a film online. It’s probably not very long!

As a guide, a case study covering one story or one activity should be approximately 2-5 minutes. For example, you can watch these case studies of Star People award winners. If your case study has a number of different parts to it and is about describing a bigger story, it should be approximately 6-12 minutes.

Applying styles

Styles are effects that you might apply to your film. For example special effects in between different film clips or photos that move around. For accessibility reasons we suggest not applying styles or effects as they can be hard to watch and are distracting. Your film will look much ‘cleaner’ if kept simple.

If you use text on your film, use a simple font which is easy to read. Local Trust use the font Arial. You should check that the text you display can be read against the background (for example white text against a dark background reads well, white text against a light background is hard to read). You also need to check that the length of time the text appears is enough for all of the text to be read easily. If you have a large amount of text, think about breaking it up into smaller parts.

Participants and agreement

Once you have filmed and edited your film, you should check with the people who took part that they are happy with it and feel it is an accurate description. If people are pleased with a film they’re in, they are more likely to want to share it and show it to more people.

If your film includes children you should get consent first from their parent or guardian. You can use this photo and video consent form for children or vulnerable adults. We also have a photo and video consent form for adults.

Logos and branding

By using the Big Lottery Fund logos people can see that Lottery money has supported your work and is being spent in your community. For people in Big Local areas, you can download the Lottery logos on the Big Lottery Fund website. We also encourage people to use the

Local Trust | Big Local logo so that people can see that the work you are doing locally is part of an England wide programme. You can download these from our website. If you have your own branding you should of course use this too!

It’s a good idea to have an introduction to your film where you give a title and short description to your case study and use these logos. This helps people to know what they’re about to watch. The end of your film is a good place to share where people can go to for more information.

Sharing your film with Local Trust and others

Once your film is ready you can upload it online to make it available for people to see and share. Some of the websites you can upload your film too include YouTube and Facebook. Local Trust uses YouTube. If you email us with a link to your film we can ‘like it’ and share it on our YouTube channel, as well as on Facebook and Twitter.

You may want to copy some onto DVDs too for people that don’t have access to the internet or want to watch it on a TV. Some Big Local areas have organised small film screenings to get people together to watch their film and talk about it.

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How to Read a Film Case Study in the New Normal

April 21, 2020

This past month, Science has collided with every industry on the planet, and as people look to scientists for answers, certain politicians and media have perhaps become less trusted than ever.

As The Film Collaborative readies a slew of real-world case studies on film distribution that we have been working on for months, it behooves us to re-examine and contextualize what we mean by the “real-world.” We have been covering COVID-19’s impact on film festivals and festival distribution (our core specialty) and you can read that blog series here . The case studies we are publishing presently are all on films released in the last year or two, so their lessons are fresh and relevant, notwithstanding the fact that festival distribution has collapsed and may not return to normal for months—if it ever reverts to what it was.

Science has many ways of looking at what went wrong—and what went right. So, before we ask what filmmakers are supposed to glean from a case study, it seems especially appropriate (and even maybe a bit refreshing) to look at what science does. And then we’ll swing back and suggest ways that filmmakers can get the most out of these case studies as they read them.

What role do Case Studies play in a scientific environment?

In the medical industry, a case study is a research strategy and an empirical inquiry that investigates a phenomenon within its real-life context. Case studies are based on an in-depth investigation of a single individual, group, or event to explore the causes of underlying principles.

What can one learn from a case study? Because it only focuses on a single case, it’s not the gold standard. That honor is given to a “randomized control trial”—the highest level of research—and usually requires a wide sample size. Its aim is to separate what is anecdotal from what is based on collected data. And if you don’t have a wide sample, you need to list limitations of the study. After that, there is a meta-analysis, with peer reviews that form a consensus, which in turn leads to best practices.

So, what does science say one can learn from a single individual’s experience? Even on that front, a case study does not occupy the highest level of inquiry. When a sentinel event occurs, i.e. one that could potentially (or actually did) cause harm where the entire staff involved in that patient’s care and the higher-ups are all present. The meeting is used to identify the factors of what went wrong, with the purpose of improvement in the future, and to keep the same mistake from happing again. If someone or something performed poorly, they identify whether it was a performance error, or a systems error…in other words, a deep dive into the root cause of the problem.

A case study, by contrast, also applies to a single case, but it is not actually a strong level of evidence. It is educational, and functions as a teaching tool in order to give the audience a better appreciation of how a certain process works, like how a disease functions or progresses.

How can we apply this to film distribution?

Scientists are trained not to confuse factual with anecdotal evidence, but in the arena of film distribution, the lines become somewhat blurred.

When it comes to sharing data, we have a long way to go. We certainly do not have enough reporting and transparency to come close to the level of study that takes place in a randomized clinical trial. The Sundance Institute partnered with a few organizations a few years ago with its Transparency Project (which The Film Collaborative participated in), in an attempt to come up with some larger findings, but they couldn’t make it work because it seems there was not enough data to extrapolate from in a way that would produce something useful.

Of course, we could never create a methodology that could produce an entire set of best practices for film distribution, simply because the world, like the stock market, never has been, and is never going to be, predictable. The Film Collaborative produced two books over the years (“Selling Your Film Without Selling Your Soul” and another focusing on VOD outside the U.S.), and while they are not completely irrelevant, much of the information and players have changed to the point that they are not as useful as they once were. But even at their most useful point, it’s important to remember that they never functioned as a road map, and the same is still true: one cannot simply do the same things that Tom Huang (our first case study filmmaker) did and reproduce his success with Find Me .

How to read a film case study…

• Find the ones for you . We are attempting to really cover the gamut in diverse case studies with respect to: [1] independent film genre; [2] diversity of filmmakers; [3] premiere status (so-called A-list festival, not A-list festival, non-festival premiere), [4] niche appeal; [5] traditional sales and distribution vs. DIY vs. hybrid models; and [6] successful releases by the filmmaker’s standards, and not disappointing ones. While reading each one would probably be useful in some way for many filmmakers, one can also analogize and utilize some more than others—the ones that are more fitting based on your film, goals, possibilities, etc.
• Look for the similarities rather than the differences . If someone tells you about their experience, a natural initial human reaction is to see that person’s experience as fundamentally different from yours and to make a premeditated decision to get nothing out of hearing about it. But if you listen more closely, you can begin to find a lot of similarities in other people’s experiences. If you distance yourself, you set up your own prejudice systems—and learn nothing. So, when you read a case study, even if the substantive elements are different, look at the techniques that are employed and see if you might be able to use them to inform your process.
• Learn to separate anecdotal evidence from best practices , including your own. If you made your last film three years ago, don’t assume that everything you think you know still applies. And, of course, you must re-think everything you thought you knew back in in February 2020, too.
• Ask whether the filmmaker knew who their film was for , and if that filmmaker succeeded in identifying a path to reach that audience . Ask yourself the same question about your project. If you your answer is, “I can reach my audience if I had a studio-level marketing campaign,” you need to re-define your demographic to the point where you can reach them for a relatively small amount of money, or even using what we call “sweat equity,” and maybe marketing / media / organizational partnerships that can help.
• Make a list of the practical ideas and advice that you can glean regarding how to market your film, to try and think about different trailer lengths, how much money to spend on ads, how to figure out if your ads are working, vendors to look into, etc.
• Improve your self-awareness and critical thinking . Some of the drafts of the case studies we are getting underscore the reasons why TFC’s educational tools are so important in the first place. We had asked our filmmaker authors to be as transparent and honest as they wanted to be, yet are finding that even these drafts themselves reveal the filmmakers’ mistaken or unrealistic expectations, or place blame on third parties that do not deserve to bear the sole burden of the many systemic problems in the industry regarding distribution. We have working closely with these filmmakers (many of whom did not even realize they may have been wronged — or actually not wronged, depending on the example —until we pointed it out to them) to help them offer a more constructive presentation on some of the more difficult aspects of their projects’ journeys. The questions that arose from that exercise are useful in showing that not everything should be taken at face value.
• What success and failure look like. We have not cherry picked the success stories, but rather have encouraged filmmakers to be more transparent about failures/stats/earnings in addition to successes, so that if strategies or partners do not produce desired outcomes, others can make different choices. And being clear about one’s goals and motivations will help put into perspective what success looks like (it’s not the same for everyone). And if there’s one thing that we hope you take away from these case studies, it is that not everything is possible for every film in terms of distribution.
• Real numbers . When possible, we ask the filmmakers to be as transparent as they feel comfortable with in general, but also in terms of the fact that in some cases they have signed NDAs, or have other parties that they need to be accountable to.

In today’s climate only relatively few filmmakers who are offered a lucrative (or at least professionally advantageous) distribution deal from a distributor or digital platform get to walk away from the obligations and work of actually distributing their films. The rest must set aside their director’s chair and take on new roles surrounding the distribution of their film that they traditionally may not have ever planned to assume. TFC has seen many filmmakers who do not possess enough knowledge about how distribution works to make informed decisions as to distribution deals, such as whether to accept an offer from a distributor with little or no minimum guarantee / license fee and not-great terms and conditions, to try to go it alone and distribute their film by themselves, or to split rights with chosen partners. So, we hope that these case studies help to improve that, and we of course welcome any feedback or comments to [email protected] .

Over the next several months, we will be releasing case studies on films of different genres, subject matter, and levels of success, and covering topics from sales agents, distributors and self-distribution to reaching an online audience, creating impact campaigns with calls-to-action, and being pigeonholed in one’s film niche. We hope you find them useful, inspiring and enjoyable!

Acknowledgements

The Ultimate Guide to Qualitative Research - Part 1: The Basics

• Introduction and overview
• What is qualitative research?
• What is qualitative data?
• Examples of qualitative data
• Qualitative vs. quantitative research
• Mixed methods
• Qualitative research preparation
• Theoretical perspective
• Theoretical framework
• Literature reviews

Research question

• Conceptual framework
• Conceptual vs. theoretical framework

Data collection

• Qualitative research methods
• Focus groups
• Observational research

What is a case study?

Applications for case study research, what is a good case study, process of case study design, benefits and limitations of case studies.

• Ethnographical research
• Ethical considerations
• Confidentiality and privacy
• Power dynamics
• Reflexivity

Case studies

Case studies are essential to qualitative research , offering a lens through which researchers can investigate complex phenomena within their real-life contexts. This chapter explores the concept, purpose, applications, examples, and types of case studies and provides guidance on how to conduct case study research effectively.

Whereas quantitative methods look at phenomena at scale, case study research looks at a concept or phenomenon in considerable detail. While analyzing a single case can help understand one perspective regarding the object of research inquiry, analyzing multiple cases can help obtain a more holistic sense of the topic or issue. Let's provide a basic definition of a case study, then explore its characteristics and role in the qualitative research process.

Definition of a case study

A case study in qualitative research is a strategy of inquiry that involves an in-depth investigation of a phenomenon within its real-world context. It provides researchers with the opportunity to acquire an in-depth understanding of intricate details that might not be as apparent or accessible through other methods of research. The specific case or cases being studied can be a single person, group, or organization – demarcating what constitutes a relevant case worth studying depends on the researcher and their research question .

Among qualitative research methods , a case study relies on multiple sources of evidence, such as documents, artifacts, interviews , or observations , to present a complete and nuanced understanding of the phenomenon under investigation. The objective is to illuminate the readers' understanding of the phenomenon beyond its abstract statistical or theoretical explanations.

Characteristics of case studies

Case studies typically possess a number of distinct characteristics that set them apart from other research methods. These characteristics include a focus on holistic description and explanation, flexibility in the design and data collection methods, reliance on multiple sources of evidence, and emphasis on the context in which the phenomenon occurs.

Furthermore, case studies can often involve a longitudinal examination of the case, meaning they study the case over a period of time. These characteristics allow case studies to yield comprehensive, in-depth, and richly contextualized insights about the phenomenon of interest.

The role of case studies in research

Case studies hold a unique position in the broader landscape of research methods aimed at theory development. They are instrumental when the primary research interest is to gain an intensive, detailed understanding of a phenomenon in its real-life context.

In addition, case studies can serve different purposes within research - they can be used for exploratory, descriptive, or explanatory purposes, depending on the research question and objectives. This flexibility and depth make case studies a valuable tool in the toolkit of qualitative researchers.

Remember, a well-conducted case study can offer a rich, insightful contribution to both academic and practical knowledge through theory development or theory verification, thus enhancing our understanding of complex phenomena in their real-world contexts.

What is the purpose of a case study?

Case study research aims for a more comprehensive understanding of phenomena, requiring various research methods to gather information for qualitative analysis . Ultimately, a case study can allow the researcher to gain insight into a particular object of inquiry and develop a theoretical framework relevant to the research inquiry.

Why use case studies in qualitative research?

Using case studies as a research strategy depends mainly on the nature of the research question and the researcher's access to the data.

Conducting case study research provides a level of detail and contextual richness that other research methods might not offer. They are beneficial when there's a need to understand complex social phenomena within their natural contexts.

The explanatory, exploratory, and descriptive roles of case studies

Case studies can take on various roles depending on the research objectives. They can be exploratory when the research aims to discover new phenomena or define new research questions; they are descriptive when the objective is to depict a phenomenon within its context in a detailed manner; and they can be explanatory if the goal is to understand specific relationships within the studied context. Thus, the versatility of case studies allows researchers to approach their topic from different angles, offering multiple ways to uncover and interpret the data .

The impact of case studies on knowledge development

Case studies play a significant role in knowledge development across various disciplines. Analysis of cases provides an avenue for researchers to explore phenomena within their context based on the collected data.

This can result in the production of rich, practical insights that can be instrumental in both theory-building and practice. Case studies allow researchers to delve into the intricacies and complexities of real-life situations, uncovering insights that might otherwise remain hidden.

Types of case studies

In qualitative research , a case study is not a one-size-fits-all approach. Depending on the nature of the research question and the specific objectives of the study, researchers might choose to use different types of case studies. These types differ in their focus, methodology, and the level of detail they provide about the phenomenon under investigation.

Understanding these types is crucial for selecting the most appropriate approach for your research project and effectively achieving your research goals. Let's briefly look at the main types of case studies.

Exploratory case studies

Exploratory case studies are typically conducted to develop a theory or framework around an understudied phenomenon. They can also serve as a precursor to a larger-scale research project. Exploratory case studies are useful when a researcher wants to identify the key issues or questions which can spur more extensive study or be used to develop propositions for further research. These case studies are characterized by flexibility, allowing researchers to explore various aspects of a phenomenon as they emerge, which can also form the foundation for subsequent studies.

Descriptive case studies

Descriptive case studies aim to provide a complete and accurate representation of a phenomenon or event within its context. These case studies are often based on an established theoretical framework, which guides how data is collected and analyzed. The researcher is concerned with describing the phenomenon in detail, as it occurs naturally, without trying to influence or manipulate it.

Explanatory case studies

Explanatory case studies are focused on explanation - they seek to clarify how or why certain phenomena occur. Often used in complex, real-life situations, they can be particularly valuable in clarifying causal relationships among concepts and understanding the interplay between different factors within a specific context.

Intrinsic, instrumental, and collective case studies

These three categories of case studies focus on the nature and purpose of the study. An intrinsic case study is conducted when a researcher has an inherent interest in the case itself. Instrumental case studies are employed when the case is used to provide insight into a particular issue or phenomenon. A collective case study, on the other hand, involves studying multiple cases simultaneously to investigate some general phenomena.

Each type of case study serves a different purpose and has its own strengths and challenges. The selection of the type should be guided by the research question and objectives, as well as the context and constraints of the research.

The flexibility, depth, and contextual richness offered by case studies make this approach an excellent research method for various fields of study. They enable researchers to investigate real-world phenomena within their specific contexts, capturing nuances that other research methods might miss. Across numerous fields, case studies provide valuable insights into complex issues.

Critical information systems research

Case studies provide a detailed understanding of the role and impact of information systems in different contexts. They offer a platform to explore how information systems are designed, implemented, and used and how they interact with various social, economic, and political factors. Case studies in this field often focus on examining the intricate relationship between technology, organizational processes, and user behavior, helping to uncover insights that can inform better system design and implementation.

Health research

Health research is another field where case studies are highly valuable. They offer a way to explore patient experiences, healthcare delivery processes, and the impact of various interventions in a real-world context.

Case studies can provide a deep understanding of a patient's journey, giving insights into the intricacies of disease progression, treatment effects, and the psychosocial aspects of health and illness.

Asthma research studies

Specifically within medical research, studies on asthma often employ case studies to explore the individual and environmental factors that influence asthma development, management, and outcomes. A case study can provide rich, detailed data about individual patients' experiences, from the triggers and symptoms they experience to the effectiveness of various management strategies. This can be crucial for developing patient-centered asthma care approaches.

Other fields

Apart from the fields mentioned, case studies are also extensively used in business and management research, education research, and political sciences, among many others. They provide an opportunity to delve into the intricacies of real-world situations, allowing for a comprehensive understanding of various phenomena.

Case studies, with their depth and contextual focus, offer unique insights across these varied fields. They allow researchers to illuminate the complexities of real-life situations, contributing to both theory and practice.

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Understanding the key elements of case study design is crucial for conducting rigorous and impactful case study research. A well-structured design guides the researcher through the process, ensuring that the study is methodologically sound and its findings are reliable and valid. The main elements of case study design include the research question , propositions, units of analysis, and the logic linking the data to the propositions.

The research question is the foundation of any research study. A good research question guides the direction of the study and informs the selection of the case, the methods of collecting data, and the analysis techniques. A well-formulated research question in case study research is typically clear, focused, and complex enough to merit further detailed examination of the relevant case(s).

Propositions

Propositions, though not necessary in every case study, provide a direction by stating what we might expect to find in the data collected. They guide how data is collected and analyzed by helping researchers focus on specific aspects of the case. They are particularly important in explanatory case studies, which seek to understand the relationships among concepts within the studied phenomenon.

Units of analysis

The unit of analysis refers to the case, or the main entity or entities that are being analyzed in the study. In case study research, the unit of analysis can be an individual, a group, an organization, a decision, an event, or even a time period. It's crucial to clearly define the unit of analysis, as it shapes the qualitative data analysis process by allowing the researcher to analyze a particular case and synthesize analysis across multiple case studies to draw conclusions.

Argumentation

This refers to the inferential model that allows researchers to draw conclusions from the data. The researcher needs to ensure that there is a clear link between the data, the propositions (if any), and the conclusions drawn. This argumentation is what enables the researcher to make valid and credible inferences about the phenomenon under study.

Understanding and carefully considering these elements in the design phase of a case study can significantly enhance the quality of the research. It can help ensure that the study is methodologically sound and its findings contribute meaningful insights about the case.

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Conducting a case study involves several steps, from defining the research question and selecting the case to collecting and analyzing data . This section outlines these key stages, providing a practical guide on how to conduct case study research.

Defining the research question

The first step in case study research is defining a clear, focused research question. This question should guide the entire research process, from case selection to analysis. It's crucial to ensure that the research question is suitable for a case study approach. Typically, such questions are exploratory or descriptive in nature and focus on understanding a phenomenon within its real-life context.

Selecting and defining the case

The selection of the case should be based on the research question and the objectives of the study. It involves choosing a unique example or a set of examples that provide rich, in-depth data about the phenomenon under investigation. After selecting the case, it's crucial to define it clearly, setting the boundaries of the case, including the time period and the specific context.

Previous research can help guide the case study design. When considering a case study, an example of a case could be taken from previous case study research and used to define cases in a new research inquiry. Considering recently published examples can help understand how to select and define cases effectively.

Developing a detailed case study protocol

A case study protocol outlines the procedures and general rules to be followed during the case study. This includes the data collection methods to be used, the sources of data, and the procedures for analysis. Having a detailed case study protocol ensures consistency and reliability in the study.

The protocol should also consider how to work with the people involved in the research context to grant the research team access to collecting data. As mentioned in previous sections of this guide, establishing rapport is an essential component of qualitative research as it shapes the overall potential for collecting and analyzing data.

Collecting data

Gathering data in case study research often involves multiple sources of evidence, including documents, archival records, interviews, observations, and physical artifacts. This allows for a comprehensive understanding of the case. The process for gathering data should be systematic and carefully documented to ensure the reliability and validity of the study.

Analyzing and interpreting data

The next step is analyzing the data. This involves organizing the data , categorizing it into themes or patterns , and interpreting these patterns to answer the research question. The analysis might also involve comparing the findings with prior research or theoretical propositions.

Writing the case study report

The final step is writing the case study report . This should provide a detailed description of the case, the data, the analysis process, and the findings. The report should be clear, organized, and carefully written to ensure that the reader can understand the case and the conclusions drawn from it.

Each of these steps is crucial in ensuring that the case study research is rigorous, reliable, and provides valuable insights about the case.

The type, depth, and quality of data in your study can significantly influence the validity and utility of the study. In case study research, data is usually collected from multiple sources to provide a comprehensive and nuanced understanding of the case. This section will outline the various methods of collecting data used in case study research and discuss considerations for ensuring the quality of the data.

Interviews are a common method of gathering data in case study research. They can provide rich, in-depth data about the perspectives, experiences, and interpretations of the individuals involved in the case. Interviews can be structured , semi-structured , or unstructured , depending on the research question and the degree of flexibility needed.

Observations

Observations involve the researcher observing the case in its natural setting, providing first-hand information about the case and its context. Observations can provide data that might not be revealed in interviews or documents, such as non-verbal cues or contextual information.

Documents and artifacts

Documents and archival records provide a valuable source of data in case study research. They can include reports, letters, memos, meeting minutes, email correspondence, and various public and private documents related to the case.

These records can provide historical context, corroborate evidence from other sources, and offer insights into the case that might not be apparent from interviews or observations.

Physical artifacts refer to any physical evidence related to the case, such as tools, products, or physical environments. These artifacts can provide tangible insights into the case, complementing the data gathered from other sources.

Ensuring the quality of data collection

Determining the quality of data in case study research requires careful planning and execution. It's crucial to ensure that the data is reliable, accurate, and relevant to the research question. This involves selecting appropriate methods of collecting data, properly training interviewers or observers, and systematically recording and storing the data. It also includes considering ethical issues related to collecting and handling data, such as obtaining informed consent and ensuring the privacy and confidentiality of the participants.

Data analysis

Analyzing case study research involves making sense of the rich, detailed data to answer the research question. This process can be challenging due to the volume and complexity of case study data. However, a systematic and rigorous approach to analysis can ensure that the findings are credible and meaningful. This section outlines the main steps and considerations in analyzing data in case study research.

Organizing the data

The first step in the analysis is organizing the data. This involves sorting the data into manageable sections, often according to the data source or the theme. This step can also involve transcribing interviews, digitizing physical artifacts, or organizing observational data.

Categorizing and coding the data

Once the data is organized, the next step is to categorize or code the data. This involves identifying common themes, patterns, or concepts in the data and assigning codes to relevant data segments. Coding can be done manually or with the help of software tools, and in either case, qualitative analysis software can greatly facilitate the entire coding process. Coding helps to reduce the data to a set of themes or categories that can be more easily analyzed.

Identifying patterns and themes

After coding the data, the researcher looks for patterns or themes in the coded data. This involves comparing and contrasting the codes and looking for relationships or patterns among them. The identified patterns and themes should help answer the research question.

Interpreting the data

Once patterns and themes have been identified, the next step is to interpret these findings. This involves explaining what the patterns or themes mean in the context of the research question and the case. This interpretation should be grounded in the data, but it can also involve drawing on theoretical concepts or prior research.

Verification of the data

The last step in the analysis is verification. This involves checking the accuracy and consistency of the analysis process and confirming that the findings are supported by the data. This can involve re-checking the original data, checking the consistency of codes, or seeking feedback from research participants or peers.

Like any research method , case study research has its strengths and limitations. Researchers must be aware of these, as they can influence the design, conduct, and interpretation of the study.

Understanding the strengths and limitations of case study research can also guide researchers in deciding whether this approach is suitable for their research question . This section outlines some of the key strengths and limitations of case study research.

Benefits include the following:

• Rich, detailed data: One of the main strengths of case study research is that it can generate rich, detailed data about the case. This can provide a deep understanding of the case and its context, which can be valuable in exploring complex phenomena.
• Flexibility: Case study research is flexible in terms of design , data collection , and analysis . A sufficient degree of flexibility allows the researcher to adapt the study according to the case and the emerging findings.
• Real-world context: Case study research involves studying the case in its real-world context, which can provide valuable insights into the interplay between the case and its context.
• Multiple sources of evidence: Case study research often involves collecting data from multiple sources , which can enhance the robustness and validity of the findings.

On the other hand, researchers should consider the following limitations:

• Generalizability: A common criticism of case study research is that its findings might not be generalizable to other cases due to the specificity and uniqueness of each case.
• Time and resource intensive: Case study research can be time and resource intensive due to the depth of the investigation and the amount of collected data.
• Complexity of analysis: The rich, detailed data generated in case study research can make analyzing the data challenging.
• Subjectivity: Given the nature of case study research, there may be a higher degree of subjectivity in interpreting the data , so researchers need to reflect on this and transparently convey to audiences how the research was conducted.

Being aware of these strengths and limitations can help researchers design and conduct case study research effectively and interpret and report the findings appropriately.

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• Case Study | Definition, Examples & Methods

Case Study | Definition, Examples & Methods

Published on 5 May 2022 by Shona McCombes . Revised on 30 January 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organisation, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating, and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyse the case.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Prevent plagiarism, run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

Unlike quantitative or experimental research, a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

If you find yourself aiming to simultaneously investigate and solve an issue, consider conducting action research . As its name suggests, action research conducts research and takes action at the same time, and is highly iterative and flexible. 

However, you can also choose a more common or representative case to exemplify a particular category, experience, or phenomenon.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data .

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for the methods , results , and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyse its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

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Lily Collins, Charlie McDowell and Alex Orlovsky Launch Case Study Films

By Matt Donnelly

Matt Donnelly

Senior Film Writer

• AFI Life Achievement Award Honors Nicole Kidman’s Career: From ‘Expats’ to Those AMC Ads 11 hours ago
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• Harry and Meghan, Duke and Duchess of Sussex, Name Kyle Boulia as Deputy Press Secretary 5 days ago

Lily Collins , filmmaker Charlie McDowell and notable indie producer Alex Orlovsky have formally established a production entity called Case Study Films .

The trio previously collaborated on the 2021 film “Windfall,” a pot-boiler with socioeconomic undertones starring Collins, Jesse Plemons and Jason Segel, which sold to Netflix. Case Study will build film and series content financed in partnership with High Frequency Entertainment.

Popular on Variety

Orlovsky has an impressive resume and a knack for breaking urgent indie voices, including Derek Cianfrance, Fleck and Boden, Eliza Hittman and McDowell himself. The latter’s credits include the acclaimed indie “The One That I Love” and Segel’s futuristic “The Discovery.”

Collins, who stars in the Netflix blockbuster “Emily in Paris,” is represented by CAA, LBI Entertainment, Definition Entertainment, Sloane, Offer, Weber& Dern LLP and the Lede Company. McDowell is represented by CAA, LBI Entertainment, Black Bear Management and Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush, Kaller, Gellman, Meigs and Fox.

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Home » Case Study – Methods, Examples and Guide

Case Study – Methods, Examples and Guide

Table of Contents

A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation.

It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied. Case studies typically involve multiple sources of data, including interviews, observations, documents, and artifacts, which are analyzed using various techniques, such as content analysis, thematic analysis, and grounded theory. The findings of a case study are often used to develop theories, inform policy or practice, or generate new research questions.

Types of Case Study

Types and Methods of Case Study are as follows:

Single-Case Study

A single-case study is an in-depth analysis of a single case. This type of case study is useful when the researcher wants to understand a specific phenomenon in detail.

For Example , A researcher might conduct a single-case study on a particular individual to understand their experiences with a particular health condition or a specific organization to explore their management practices. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a single-case study are often used to generate new research questions, develop theories, or inform policy or practice.

Multiple-Case Study

A multiple-case study involves the analysis of several cases that are similar in nature. This type of case study is useful when the researcher wants to identify similarities and differences between the cases.

For Example, a researcher might conduct a multiple-case study on several companies to explore the factors that contribute to their success or failure. The researcher collects data from each case, compares and contrasts the findings, and uses various techniques to analyze the data, such as comparative analysis or pattern-matching. The findings of a multiple-case study can be used to develop theories, inform policy or practice, or generate new research questions.

Exploratory Case Study

An exploratory case study is used to explore a new or understudied phenomenon. This type of case study is useful when the researcher wants to generate hypotheses or theories about the phenomenon.

For Example, a researcher might conduct an exploratory case study on a new technology to understand its potential impact on society. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as grounded theory or content analysis. The findings of an exploratory case study can be used to generate new research questions, develop theories, or inform policy or practice.

Descriptive Case Study

A descriptive case study is used to describe a particular phenomenon in detail. This type of case study is useful when the researcher wants to provide a comprehensive account of the phenomenon.

For Example, a researcher might conduct a descriptive case study on a particular community to understand its social and economic characteristics. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a descriptive case study can be used to inform policy or practice or generate new research questions.

Instrumental Case Study

An instrumental case study is used to understand a particular phenomenon that is instrumental in achieving a particular goal. This type of case study is useful when the researcher wants to understand the role of the phenomenon in achieving the goal.

For Example, a researcher might conduct an instrumental case study on a particular policy to understand its impact on achieving a particular goal, such as reducing poverty. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of an instrumental case study can be used to inform policy or practice or generate new research questions.

Case Study Data Collection Methods

Here are some common data collection methods for case studies:

Interviews involve asking questions to individuals who have knowledge or experience relevant to the case study. Interviews can be structured (where the same questions are asked to all participants) or unstructured (where the interviewer follows up on the responses with further questions). Interviews can be conducted in person, over the phone, or through video conferencing.

Observations

Observations involve watching and recording the behavior and activities of individuals or groups relevant to the case study. Observations can be participant (where the researcher actively participates in the activities) or non-participant (where the researcher observes from a distance). Observations can be recorded using notes, audio or video recordings, or photographs.

Documents can be used as a source of information for case studies. Documents can include reports, memos, emails, letters, and other written materials related to the case study. Documents can be collected from the case study participants or from public sources.

Surveys involve asking a set of questions to a sample of individuals relevant to the case study. Surveys can be administered in person, over the phone, through mail or email, or online. Surveys can be used to gather information on attitudes, opinions, or behaviors related to the case study.

Artifacts are physical objects relevant to the case study. Artifacts can include tools, equipment, products, or other objects that provide insights into the case study phenomenon.

How to conduct Case Study Research

Conducting a case study research involves several steps that need to be followed to ensure the quality and rigor of the study. Here are the steps to conduct case study research:

• Define the research questions: The first step in conducting a case study research is to define the research questions. The research questions should be specific, measurable, and relevant to the case study phenomenon under investigation.
• Select the case: The next step is to select the case or cases to be studied. The case should be relevant to the research questions and should provide rich and diverse data that can be used to answer the research questions.
• Collect data: Data can be collected using various methods, such as interviews, observations, documents, surveys, and artifacts. The data collection method should be selected based on the research questions and the nature of the case study phenomenon.
• Analyze the data: The data collected from the case study should be analyzed using various techniques, such as content analysis, thematic analysis, or grounded theory. The analysis should be guided by the research questions and should aim to provide insights and conclusions relevant to the research questions.
• Draw conclusions: The conclusions drawn from the case study should be based on the data analysis and should be relevant to the research questions. The conclusions should be supported by evidence and should be clearly stated.
• Validate the findings: The findings of the case study should be validated by reviewing the data and the analysis with participants or other experts in the field. This helps to ensure the validity and reliability of the findings.
• Write the report: The final step is to write the report of the case study research. The report should provide a clear description of the case study phenomenon, the research questions, the data collection methods, the data analysis, the findings, and the conclusions. The report should be written in a clear and concise manner and should follow the guidelines for academic writing.

Examples of Case Study

Here are some examples of case study research:

• The Hawthorne Studies : Conducted between 1924 and 1932, the Hawthorne Studies were a series of case studies conducted by Elton Mayo and his colleagues to examine the impact of work environment on employee productivity. The studies were conducted at the Hawthorne Works plant of the Western Electric Company in Chicago and included interviews, observations, and experiments.
• The Stanford Prison Experiment: Conducted in 1971, the Stanford Prison Experiment was a case study conducted by Philip Zimbardo to examine the psychological effects of power and authority. The study involved simulating a prison environment and assigning participants to the role of guards or prisoners. The study was controversial due to the ethical issues it raised.
• The Challenger Disaster: The Challenger Disaster was a case study conducted to examine the causes of the Space Shuttle Challenger explosion in 1986. The study included interviews, observations, and analysis of data to identify the technical, organizational, and cultural factors that contributed to the disaster.
• The Enron Scandal: The Enron Scandal was a case study conducted to examine the causes of the Enron Corporation’s bankruptcy in 2001. The study included interviews, analysis of financial data, and review of documents to identify the accounting practices, corporate culture, and ethical issues that led to the company’s downfall.
• The Fukushima Nuclear Disaster : The Fukushima Nuclear Disaster was a case study conducted to examine the causes of the nuclear accident that occurred at the Fukushima Daiichi Nuclear Power Plant in Japan in 2011. The study included interviews, analysis of data, and review of documents to identify the technical, organizational, and cultural factors that contributed to the disaster.

Application of Case Study

Case studies have a wide range of applications across various fields and industries. Here are some examples:

Business and Management

Case studies are widely used in business and management to examine real-life situations and develop problem-solving skills. Case studies can help students and professionals to develop a deep understanding of business concepts, theories, and best practices.

Case studies are used in healthcare to examine patient care, treatment options, and outcomes. Case studies can help healthcare professionals to develop critical thinking skills, diagnose complex medical conditions, and develop effective treatment plans.

Case studies are used in education to examine teaching and learning practices. Case studies can help educators to develop effective teaching strategies, evaluate student progress, and identify areas for improvement.

Social Sciences

Case studies are widely used in social sciences to examine human behavior, social phenomena, and cultural practices. Case studies can help researchers to develop theories, test hypotheses, and gain insights into complex social issues.

Law and Ethics

Case studies are used in law and ethics to examine legal and ethical dilemmas. Case studies can help lawyers, policymakers, and ethical professionals to develop critical thinking skills, analyze complex cases, and make informed decisions.

Purpose of Case Study

The purpose of a case study is to provide a detailed analysis of a specific phenomenon, issue, or problem in its real-life context. A case study is a qualitative research method that involves the in-depth exploration and analysis of a particular case, which can be an individual, group, organization, event, or community.

The primary purpose of a case study is to generate a comprehensive and nuanced understanding of the case, including its history, context, and dynamics. Case studies can help researchers to identify and examine the underlying factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and detailed understanding of the case, which can inform future research, practice, or policy.

Case studies can also serve other purposes, including:

• Illustrating a theory or concept: Case studies can be used to illustrate and explain theoretical concepts and frameworks, providing concrete examples of how they can be applied in real-life situations.
• Developing hypotheses: Case studies can help to generate hypotheses about the causal relationships between different factors and outcomes, which can be tested through further research.
• Providing insight into complex issues: Case studies can provide insights into complex and multifaceted issues, which may be difficult to understand through other research methods.
• Informing practice or policy: Case studies can be used to inform practice or policy by identifying best practices, lessons learned, or areas for improvement.

Advantages of Case Study Research

There are several advantages of case study research, including:

• In-depth exploration: Case study research allows for a detailed exploration and analysis of a specific phenomenon, issue, or problem in its real-life context. This can provide a comprehensive understanding of the case and its dynamics, which may not be possible through other research methods.
• Rich data: Case study research can generate rich and detailed data, including qualitative data such as interviews, observations, and documents. This can provide a nuanced understanding of the case and its complexity.
• Holistic perspective: Case study research allows for a holistic perspective of the case, taking into account the various factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and comprehensive understanding of the case.
• Theory development: Case study research can help to develop and refine theories and concepts by providing empirical evidence and concrete examples of how they can be applied in real-life situations.
• Practical application: Case study research can inform practice or policy by identifying best practices, lessons learned, or areas for improvement.
• Contextualization: Case study research takes into account the specific context in which the case is situated, which can help to understand how the case is influenced by the social, cultural, and historical factors of its environment.

Limitations of Case Study Research

There are several limitations of case study research, including:

• Limited generalizability : Case studies are typically focused on a single case or a small number of cases, which limits the generalizability of the findings. The unique characteristics of the case may not be applicable to other contexts or populations, which may limit the external validity of the research.
• Biased sampling: Case studies may rely on purposive or convenience sampling, which can introduce bias into the sample selection process. This may limit the representativeness of the sample and the generalizability of the findings.
• Subjectivity: Case studies rely on the interpretation of the researcher, which can introduce subjectivity into the analysis. The researcher’s own biases, assumptions, and perspectives may influence the findings, which may limit the objectivity of the research.
• Limited control: Case studies are typically conducted in naturalistic settings, which limits the control that the researcher has over the environment and the variables being studied. This may limit the ability to establish causal relationships between variables.
• Time-consuming: Case studies can be time-consuming to conduct, as they typically involve a detailed exploration and analysis of a specific case. This may limit the feasibility of conducting multiple case studies or conducting case studies in a timely manner.
• Resource-intensive: Case studies may require significant resources, including time, funding, and expertise. This may limit the ability of researchers to conduct case studies in resource-constrained settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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The Feel-Good Film: A Case Study in Contemporary Genre Classification

2015, Quarterly Review of Film and Video

“Feel-good film” has become one of the most widespread typologies in popular discourses on cinema in recent years, but academic film studies has shown very little interest in the format, whether as a mode of classification or arouser of powerful feelings of emotional uplift among mass audiences. This essay is an exploration of historical usage of the “feel-good film” classification. Its aim is not to provide a rigorous definition of the feel-good film, nor to relate a history of the format itself; it is an exploration of the processes of film labeling, with a broader agenda of showing that conventional genre labels – of the kind that have attained broad scholarly acceptance – have been superseded, in many cases, by labels used popularly, the prevalence of which have not yet been fully appreciated by scholars. Opening with a short section exploring some of the problems and inconsistencies of film genre theory, the essay moves on to an exploration of the socio-political origins of the “feel-good” label in North America during the 1970s. It then traces critical usage (in newspapers and magazines, trade papers and other sources) of the feel-good film label from the late-1970s to the present, before considering its usage in Hollywood promotional discourses (such as trailers and movie posters).

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Case study video production

Element logic.

We’ve made a lot of case study videos. Videos that are beautiful, compelling and tell the story behind some great projects and companies. And our team of producers, directors , editors, animators, prompt engineers and scriptwriters know how to keep the production process smooth .

It’s worked for American Express, Gatwick Airport and Virgin.

What are case study videos all about?

“Show, don’t tell.” It’s the golden rule of narrative – and case study videos prove it.

Essentially, they’re about showing that your business can walk the proverbial walk: that what you do is real, that you can be trusted, and, most importantly, that your customers like you so much that they’re willing to sit down under the harsh glare of a studio light and enthusiastically praise you.

The different types of case study film

A no-fuss video featuring a customer’s first-hand account of a product. Quick to film, easy to edit, and ready to impress.

A customer highlights what they love about a product’s features, in a brief, impactful video.

A deeper dive with interviews, visuals, and graphics, this video tells a success story with a bit more production polish.

What does a good case study deliver?

A good case study video effectively tells the story of how your product or service has solved a customer’s problem or improved their situation.

Video captures your attention, holds it, and leaves you with a feeling. An impression of your brand and your product. That generates leads and shapes the way your customers see your brand for years to come.

A good case study is:

• Emotional (because 95% of our decision making is driven by emotion)
• Short, punchy and to the point

“Saft recently worked with Definition on a video project. The project was complex… not only that, but we were faced with the challenge of filming in our factories in both France and the U.S. and achieving balance between the footage and interviews from both sides. “Definition worked very closely with us to ensure that our goals were met; focusing on understanding the market and the technology; helping us build the script, and ultimately filming and producing a creative and beautifully shot film that captured all of the elements, facts and emotions we wanted to convey. “The film crew, director, and production staff involved were professional, organised, and engaged with the project. I was very pleased with the process and the final result. I will certainly consider Definition for future film projects!”

Nicole Haslip, Space & Defense Division, Saft

“We were seriously impressed by the quality of the case study videos that Definition produced for us. The team were highly professional, diligent and enthusiastic. They were a real joy to work with and I can confidently recommend them.”

Emma Izatt, Xero

“Definition have been excellent to work with, from our initial meeting to discuss our requirements they really took the time to understand what we wanted and how to reflect our brand. They produced multiple video case studies for us and we have received nothing but positive feedback on them, we couldn’t be happier with the high quality results. What a great team to work with.

Emma Reynolds, LABC Warranty

Meet the experts

I’m Sian, the Head of Video at Definition . With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our projects.

We know what makes case studies watchable. When we make them, we:

• Look for a relatable customer whose experience speaks to your target audience
• Build a clear narrative showcasing the problem faced, your solution, and the successful outcome
• Find genuine, unscripted customer testimonials for authenticity
• Use professional-quality visuals and sound to keep viewers engaged
• Showcase before-and-after evidence demonstrating the impact of our clients’ solution
• Highlight an emotional story that connects with viewers’ desires or challenges
• Prioritise a concise format, focusing on key benefits and avoiding unnecessary details
• Include a strong call to action, guiding viewers on their next steps
• Spotlight benefits over features, showing real improvements in the customer’s situation
• Produce an easily shareable format for maximum reach and engagement

The case study production process

The question everybody needs to ask before commissioning video content is simple: Why are you doing this? For case study films, that may seem too obvious to think deeply about. But it matters more than you might think: sure, you’re getting a client to sing your praises – so figure out which particular praises you want them to sing. Are you looking to highlight your flexibility, your product’s superior performance, your value for money?

This may well be your regular audience, but if you’re looking to branch out, this might require some research. Seek background information into the ideal viewer of your video: what do they care about; what kind of company do they work for and who are their competitors (if B2B); what products or services would be most appealing? When you’ve done this research, you’ll have a better idea of the kind of viewer you’re after – and the kind of customer story you should focus on in the final video.

A good case study subject is judged by three main metrics: willingness, happiness, and relevance. Willingness, of course, is obvious enough. Happiness is related to willingness, but they’re not quite the same – you want someone who you’re overdelivering for, and who damn well knows it. Relevance is trickier, but you want to think of that ideal viewer and select a customer who’s both similar to them and able to serve as a kind of aspirational figure. It’s especially useful if they’re a well-known brand or business.

Before the interview, create a list of sample questions to serve as a guide, and take detailed notes of their answers – remaining positive and interested the whole time. If they have an approval process, find out what it is, but in a gentle, unobtrusive way that makes it easy for them to reveal this information. It’s also worth establishing how willing they are to support you in terms of promoting and marketing the video – a simple LinkedIn post can often work wonders.

You never know how suited a site is to filming until you’ve visited it. Now, obviously you aren’t going to be able to film crane shots indoors – but maybe the lighting leaves something to be desired, or the angles are particularly tight in a room you’ve earmarked for filming, or maybe it’s an area heavy with foot traffic and you can’t easily film there undisturbed. Any of these complications is possible, and all of them can be dealt with easily if they’re identified in advance. Recce the site thoroughly before the day of filming.

You should, at this point, have a good idea about the customer and their history – enough to introduce the video with a quick blurb on who they are and what they do. But once you know all that, it’s time to ask the questions that will form the spine of the overall piece. These will focus on three areas: key challenges, the solution, and the end-user benefits. We’ve provided a list of these questions on our blog .

When you get on set, remember: your case study subject may be enthusiastic, engaged, and sincerely willing to help, but they’re still taking time out of their day to do this. Respect that time – make them feel special, important, and like the centre of attention. For a day, at least, they’re a celebrity, and they’re starring in your story. Make sure they feel like it. Extend this attitude into post-production, too: every editing choice, every motion graphic you use, should be seen as an opportunity to make them look amazing.

Finally, get written sign-off from the client, and then publish and distribute it – ready for the world to see. Make it a core component of your video distribution strategy, and get the client to help (if possible, and if they’re willing). If you’ve done a good job of the production process, your client should be enthused and excited about helping!

Keep scrolling for our video case study tips and FAQs, or…

How to make a great video case study

A case study video is about telling stories from your customer’s perspective. Don’t waste time going into detail about your company, your products or your services. That’s what your website is for. Tell the human side of your story instead.

Every project has its challenges. There’s no point pretending they don’t. Be authentic and embrace the mistakes: your video will be more real, more engaging and more convincing. Yes, you hit some obstacles. But you knew how to clear them.

B2B case studies have an extra step. Your product helped your client, which helped their customers too. That’s two stories in one.

While it’s wonderful to have a customer singing your praises, you need to back it up with facts and figures. But that doesn’t have to mean a dull report. Weave the evidence into your story with animation and motion graphics .

It’s easy to picture a typical case study video. A talking head with stock footage and a bit of music. But we like to push the boundaries. Use animation, motion graphics, drones and other storytelling tools to keep viewers engaged and entertained.

You can make a case study video on a shoestring if you really want to . But you get what you pay for. Your videos are a direct reflection of your business – and you wouldn’t wear jeans on your wedding day. Take the time to create something thoughtful and strategic that shows your brand in its best light.

Your sales team will be using your case studies the most. They’ll want to move prospects along the sales funnel, convert and make a sale. So get them involved at the beginning. They might not know how to create a video, but they’ll know what your customers want to hear.

We are all about data-driven marketing and sales. So give your viewer something to do: a clear CTA. Because your video should be getting leads, not just entertaining people. (And you’ll know when it’s working.)

How long does it take to produce a case study video?

Six weeks, approximately.

How much does a case study video cost?

£8,000 upwards, depending on style, duration and the production value.

How long should a case study video be?

Around the 90 second mark.

What equipment do you use?

We use the latest and greatest kit. Because there’s no ‘one size fits all approach’, we’ll make the best recommendation for your project.

Do you work internationally?

Yes. We are UK based with offices in London, Leeds and Manchester, and we work on global projects.

Complete the form to reach us.

You can also give us a ring on: +44 (0)203 778 0896

Or, email us on: [email protected]

Some other useful content

83 case study interview questions, animation case study: g4s pay, how to make a case study video – an award-winning producer’s tips, our 15 best case study videos, saft batteries in space – video production case study.

Related pages

• Promotional videos
• Testimonial videos
• Corporate videos

Social Sciences

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Disclaimer: content on this website is for informational purposes only. It is not intended to provide medical or other professional advice. Moreover, the views expressed here do not necessarily represent the views of Inquiries Journal or Student Pulse, its owners, staff, contributors, or affiliates.

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Case study definition

Case study, a term which some of you may know from the "Case Study of Vanitas" anime and manga, is a thorough examination of a particular subject, such as a person, group, location, occasion, establishment, phenomena, etc. They are most frequently utilized in research of business, medicine, education and social behaviour. There are a different types of case studies that researchers might use:

• Collective case studies

• Descriptive case studies

• Explanatory case studies

• Exploratory case studies

• Instrumental case studies

• Intrinsic case studies

Case studies are usually much more sophisticated and professional than regular essays and courseworks, as they require a lot of verified data, are research-oriented and not necessarily designed to be read by the general public.

How to write a case study?

It very much depends on the topic of your case study, as a medical case study and a coffee business case study have completely different sources, outlines, target demographics, etc. But just for this example, let's outline a coffee roaster case study. Firstly, it's likely going to be a problem-solving case study, like most in the business and economics field are. Here are some tips for these types of case studies:

• Your case scenario should be precisely defined in terms of your unique assessment criteria.

• Determine the primary issues by analyzing the scenario. Think about how they connect to the main ideas and theories in your piece.

• Find and investigate any theories or methods that might be relevant to your case.

• Keep your audience in mind. Exactly who are your stakeholder(s)? If writing a case study on coffee roasters, it's probably gonna be suppliers, landlords, investors, customers, etc.

• Indicate the best solution(s) and how they should be implemented. Make sure your suggestions are grounded in pertinent theories and useful resources, as well as being realistic, practical, and attainable.

• Carefully proofread your case study. Keep in mind these four principles when editing: clarity, honesty, reality and relevance.

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