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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

Why people hate presentations (including yours)

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over?

This feeling of agonizing boredom is called Death by PowerPoint, and it means losing your audience's attention. They won't remember anything you said, and probably couldn't care less.

I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls, immediately engage your audience, capture their interest, and make them care.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

• Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
• Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
• Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
• Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

• Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
• Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
• Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

• Introduction (the objectives and agenda of your presentation)
• Main body (key talking points that you want to cover)
• Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

• What to Include in a Pitch Deck (Slides 99% of Investors Want)
• 7 elements of a great sales deck structure
• What should a one-pager include?
• What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools, including email newsletter software , to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time. There's also a more practical presentation maker for this than PowerPoint. You can use it to get much more engaging presntations.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

• How to Make Effective & Impactful Presentations (12 Steps)
• How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

• 10 Perfect Presentation Examples That Win Over Anyone
• 9 Unique Sales Deck Examples that Outsell the Rest
• 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
• Top Product Presentation Examples That Wow Everyone
• Marketing Deck: What It Is & How to Make It Win (Examples)
• 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

• One-pager templates
• Sales deck templates
• Pitch deck templates
• Business proposal deck templates
• Marketing decks templates
• Case studies templates
• Report templates
• White paper templates

What are common types of business presentations?

The most common types of business presentations are:

• Sales decks
• Pitch decks
• Business proposal decks
• Marketing decks
• Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

• Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
• Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
• Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
• PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
• Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

• Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
• Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
• Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
• Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

• Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
• Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
• Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
• Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Perfect Presentation Examples That Win Over Anyone

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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• Presentation Skills
• Skills & Tools

Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.

The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.

Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good presentation skills is established on the basis of following points:

• They help an individual in enhancing his own growth opportunities. In addition, it also grooms the personality of the presenter and elevates his levels of confidence.
• In case of striking deals and gaining clients, it is essential for the business professionals to understand the audience. Good presentation skills enable an individual to mold his message according to the traits of the audience. This increases the probability of successful transmission of messages.
• Lastly, business professionals have to arrange seminars and give presentations almost every day. Having good presentation skills not only increases an individual’s chances of success, but also enable him to add greatly to the organization.

How to Improve Presentation Skills

Development of good presentation skills requires efforts and hard work. To improve your presentation skills, you must:

• Research the Audience before Presenting: This will enable you to better understand the traits of the audience. You can then develop messages that can be better understood by your target audience. For instance, in case of an analytical audience, you can add more facts and figures in your presentation.
• Structure your Presentation Effectively: The best way to do this is to start with telling the audience, in the introduction, what you are going to present. Follow this by presenting the idea, and finish off the presentation by repeating the main points.
• Do a lot of Practice: Rehearse but do not go for memorizing the presentation. Rehearsals reduce your anxiety and enable you to look confident on the presentation day. Make sure you practice out loud, as it enables you to identify and eliminate errors more efficiently. Do not memorize anything as it will make your presentation look mechanical. This can reduce the degree of audience engagement.
• Take a Workshop: Most medium and large businesses allow their employees to take employee development courses and workshops, as well-trained employees are essential to the success of any company. You can use that opportunity to take a workshop on professional presentation skills such as those offered by Langevin Learning Services , which are useful for all business professionals, from employees to business trainers and managers.

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The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an  AI presentation maker  tool to create presentations for you in your preferred style

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Give High Impact Presentations and Talks – 6 Expert Tips

January 13, 2023

Do you want to give high impact presentations and talks?

Do you want to engage your audience and do you want to present with impact when speaking if your answer to any of these is ‘yes’, then these techniques are for you..

We’ve been coaching business leaders to become impressive public speakers for more than ten years. We can transform a nervous presenter into a high impact public speaker in just a few hours with public speaking training . We use these tools from our public speaking toolbox to transform dull performances into impressive, high impact talks and presentations:

How To Give High Impact Presentations Use short phrases in your talk Include many more personal pronouns Introduce more and longer pauses Use rhetorical tools Connect with the audience within 10 seconds Avoid metatalk in your presentation

Presenting with Impact Tip #1. Use short phrases

Spoken language works best when delivered in snackable bites, using short, simple words and phrases .

• Speak a few words at a time.
• One idea per phrase.
• Cut long sentences into chunks.
• Take out sub clauses and complex constructions.

High Impact Presentation Tip #2. Include many more personal pronouns

You will find that personal pronouns are more compelling when you use them in your presentations. When you use I, We , Us and You, it means that you are speaking directly to your audience. You’ll find this technique works well. And you’ll find your words easier to say.

Contact us now for a free consultation

High Impact Talks Tip #3. Introduce more and longer pauses

Say this phrase out loud,{pause] with long pauses. {pause] You would be amazed how long you can pause. {pause] Pauses are so important. {pause] Learn how to use pauses when presenting.

• Pauses give your audience time to think.
• They give you time to compose your next line.
• Pauses also make you look more impressive.

High Impact Presentation Tip #4. Use rhetorical tools

Rhetorical tools are often forgotten, but critical in high impact talks. For example:

• repetition ,
• alliteration ,
• sets of three ,
• and personal stories.

These are some of the most useful and important tools you can adopt. Used well, they will transform your performance.

High Impact Talks Tip #5. Connect with your audience within 10 seconds

Never start your talk with “Hello, my name is… I am here today to talk to you about….”

Instead, give a high impact start to your presentation and grab their attention immediately. Use one of the many tried and tested ways to hook your audience and lead them straight into your subject.

High Impact Presentations Tip #6. Avoid metatalk

The biggest presentation secret to presenting with impact is not a secret at all., in a conversation you would never say: “in this sentence you will hear that i am saying…..” or “in my next paragraph i will outline my argument.” this would be “meta-talk”: talk about talking, and it sounds very odd, that’s the presentation secret. so why do we see so many presenters start their presentation with: “in this presentation i will show you….” or “i will take you through this presentation….” that sort of meta-talk is annoying because it distances you from your audience. you distance yourself at exactly the time when you need to connect., to avoid this presentation mistake , our presentation skills coaching shows you how to speak directly to your audience rather than narrate the mechanics of your presentation., presentation secret: great presenters avoid metatalk..

What does this mean in practice? Avoid referring to your presentation as a separate entity. Instead, talk to your audience as if to a person – one to one. And only refer to your visual aids as needed.

For example:

You SHOULD NOT say: “Now turn to page 3. Here are the quarterly sales figures. As shown on the presentation, sales this quarter are up 3% and the graph shows the positive trend.” You SHOULD say: “ Sales this quarter are up 3%. That is a good result. This means we have now been increasing sales for the last 6 quarters. It’s a trend we would love to see continue.”

Can you see the difference?

In the second example you don’t mention the slide or the graph. You aren’t narrating a slide, you are talking to the audience and the slide/graph visually supports your argument. It’s a subtle change, but completely changes how effectively you communicate.

If you want to learn more about this and many other techniques for better presentations, please get in touch and find out how we can support you to become a world-class presenter .

You may also be interested in Five techniques to make a boring presentation more interesting .

Start your journey to world-class communication skills now

Download our  free ebook : Powerful Presenting:  Transform your Leadership Talks . It’s full of practical tips and insight to help you make high impact presentations:

• Increased confidence
• Improved persuasion
• Greater engagement

Click here to download your free copy of the ebook now.

Have you got an upcoming talk or presentation do you want to become an even more impressive public speaker if so, talk to us..

We have developed a robust toolbox of techniques to help you deliver clear, confident talks and presentations.

We’ll help you look, sound and feel impressive so that you grab your audience’s attention.  In just a few short hours we’ll transform you to deliver clearly, confidently and with impact. You can prepare a specific speech with us, or learn skills that will benefit you all your life.

Speak to Louise on +44 20 7018 0922 or email [email protected] to discuss how we can help you become an impressive public speaker.

Transform your presentation skills with tailored coaching.

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky

For 15+ years we’ve been the trusted choice of leading businesses and executives throughout the UK, Europe and the Middle East to improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors.

Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.

Speak to Louise on +44 20 7018 0922 or email [email protected] to transform your speeches, pitches and presentations.

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Personal presentation is how you portray and present yourself to other people. It includes how you look, what you say, and what you do, and is all about marketing YOU, the brand that is you.

What others see and hear from you will influence their opinion of you. Good personal presentation is therefore about always showing yourself in the best possible light.

We all know that you only get one chance to make a first impression. Most of us are probably also aware that it takes quite a long time to undo that first impression—and that if it is negative, we may never get the chance to do so. This page explains some of the skills involved in making a good first impression—and then continuing to impress over time.

Understanding Personal Presentation

Personal presentation is about you and how you present yourself to others.

This includes both in everyday situations and when under pressure, for example, at job interviews. It is best thought of as a form of communication , because it always involves at least two people—the person presenting themselves (you) and the person seeing and hearing you.

Personal presentation covers what other people both see and hear. It includes how you look, what you say, and what you do. It therefore requires a wide range of skills, from improving your personal appearance to your communication skills.

However, all these aspects start from one place: you.

To present yourself well and confidently, you need to believe in yourself—or at least, be able to act as if you do.

Perception is Truth

People who present themselves as confident will be perceived as such by others.

There is also plenty of evidence that once we start acting as if we are confident, we generally feel more confident too.

Confidence—but not arrogance—is a very attractive trait. Having a justified belief in yourself and your abilities helps other people to be confident in you too.

Good personal presentation therefore requires good self-esteem and self-confidence. It means that you have to learn about yourself, and understand and accept who you are, both your positives and your negatives, and be comfortable with yourself. This does not, however, mean that you believe that there is nothing that you can improve—but that you are confident in your ability to achieve, and know how to overcome your flaws.

Paradoxically, therefore, personal presentation is actually not about being self-conscious or overly concerned with what others think about you. People who present themselves well generally do so because they believe in themselves, rather than because they are worried about what other people think. These concepts are closely related to Personal Empowerment .

A complete picture—and a cycle

Personal presentation is about conveying appropriate signals for the situation and for the other individuals involved.

People who lack self-esteem and confidence may fail to convey their message effectively or fully utilise their skills and abilities because of the way they present themselves. However, by improving your communication skills and reducing barriers to understanding, you may also improve your self-esteem and confidence.

Our pages: Communication Skills , Barriers to Communication and Improving Self-Esteem provide more information.

Areas of Personal Presentation

Improving personal presentation therefore requires a look at several different areas.

These include:

Self-esteem and self-confidence – how you feel about yourself and your abilities

Personal appearance – how you look, and how other people see you

Non-verbal communication – your body language, voice and facial expressions

Verbal communication – how you speak and use your words to make an impression

Behaviour – how you behave more generally, including politeness.

Self-Esteem and Self-Confidence

Self-esteem and self-confidence are closely related, but not quite the same thing.

Self-esteem is how you see and value yourself .

Self-confidence is believing in or having faith in your ability , rather than yourself as a person.

Neither self-esteem nor self-confidence are static. They vary as a result of numerous factors, including different situations and the presence of different people, personal stress levels and the level of change. Low levels of self-esteem are often associated with low levels of confidence, but those with good self-esteem can also suffer from low confidence.

To improve your self-esteem and self-confidence, spend time thinking about how you value yourself. Remind yourself of what is good about you, and learn to manage the highs and lows of self-esteem. In particular, try to avoid being affected too much by others’ opinions about you.

It is also worth practising coming across as confident even when you are not, because those who appear confident are not only perceived as confident, but often actually become more confident.

See our pages on Improving Self-Esteem and Building Confidence for more discussion, tips and advice on this area.

Personal Appearance and Non-Verbal Communication

Personal appearance is the way that you dress and take care of your general appearance.

Much as we may hate the idea that appearances matter, this is an important factor in personal presentation. Whether you like it or not, others will make judgements about you based on how you look, which includes how you dress and your accessories. It is therefore worth taking time to think about what messages you are sending to others in the way that you dress.

Case study: The ‘gravitas bag’

Louise was a young graduate, working in a government department. She had been working there about two years, and had just started working for a new boss, a woman just a few years older than her.

One day, on the way to an important meeting, Louise’s carrier bag, in which she was carrying her notebook and pens, broke on the bus. Her boss laughed, but said to her, carefully,

“ You know, you ought to think a bit about how what you wear and carry affects what people think about you. I’m not sure it gives quite the right impression to wander into a meeting with pens and books spilling out of a split carrier bag—that’s why I keep a briefcase in my cupboard for the days when I’ve worn a backpack into work. This may sound stupid, but I always feel that people may be judging me because I’m both female and quite young. I don’t want to give them any reason to doubt my professionalism. ”

Neither did Louise. The next weekend, she went shopping. On the Monday, she proudly showed her boss a new handbag and matching briefcase—her ‘gravitas bag’, as she described it.

Your personal appearance is closely related to the body language, gestures and other non-verbal messages that you use.

Many people are unaware of how they are affected by body language, and also how they are affecting others. By being aware of positive and negative non-verbal signals, you can improve your image and the way people perceive you.

There is more about these ideas in our pages on Personal Appearance and Non-Verbal Communication , including specific pages on Body Language and Face and Voice .

Verbal Communication and Effective Speaking

What you say and how you say it are both important aspects of how you are perceived by others.

Verbal communication is all about the words that you choose. Those who are good at verbal communication understand the impact of their particular choice of words and choose the right words for the situation and the audience. They are skilled at getting their message across to others and ensuring that it has been received.

See our pages on Verbal Communication for more.

Good communicators also use their voices effectively to convey their feelings, and to influence their audience. Your voice says a lot about you and learning how to use it more effectively has many benefits. There are a number of aspects to your voice, including accent, tone, pitch and volume. Some of these are easier to change than others, but it is worth thinking about how each of these affects your audience, so that you can learn to use your voice more effectively. 

See our pages Effective Speaking and Non-Verbal Communication: Face and Voice to learn more.

How you behave, and not just how you speak, will leave a strong impression on others.

For example, if you are habitually late, you may give other people the impression that you do not value their time. Good time management skills can therefore be helpful in giving the right impression—as well as enabling you to work more efficiently.

See our pages Time Management and Avoiding Distractions for some ideas of to improve your time management skills.

More crucially, your general politeness—to everyone, and not just people who ‘matter’—will create an important impression about how you value others.  This is an essential element of personal presentation. It pays to consider your manners.

See our page How to be Polite for more.

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And finally…

It is almost certainly impossible to overestimate the importance of personal presentation, especially in creating a good first impression, but also in giving a longer-term view of yourself.

Improving some fairly basic communication skills and increasing your self-awareness will improve your ability to present yourself well. Knowing that you are more likely to say and do the right things, and look the part, will help to increase your confidence. All these will, in turn, help to ensure that you give the right impression.

This is especially true in more formal situations, culminating in improved communication and therefore better understanding.

Continue to: Personal Appearance Self-Presentation in Presentations

See also: Effective Ways to Present Yourself Well Building a Personal Brand That Will Boost Your Career 8 Ways to Effectively Market Yourself as a Professional

10 Presentation Skills That Every Great Presenter Must Have

It’s no secret that effective presentations can help you get ahead in business. After all, what better way to show off your knowledge and expertise than by delivering a well-crafted presentation? The right presentation skills give you the ability to share your ideas with an audience convincingly and engagingly.

Unfortunately, not everyone is born a natural presenter. If you’re not used to standing up in front of an audience, the prospect of doing so can be daunting. Fortunately, understanding your unique strengths can help you overcome these challenges and improve your presentation skills. The HIGH5 strengths assessment is a powerful tool that can provide valuable insights into your natural abilities, allowing you to leverage your strengths and develop strategies to address areas for improvement. With the right guidance, there are a few simple things you can do to enhance your presentation skills and become a more confident and effective communicator.

In this article, we’ll share some tips on how to do just that, allowing you to deliver an effective presentation. Let’s get right into it.

What are Presentation Skills?

Presentation skills are the abilities you need to deliver a clear and effective presentation. After all, a good presenter is someone who can communicate their ideas in a way that engages and motivates their audience.

There are many different aspects to presentation skills, from knowing how to structure your talk to using visuals effectively, to dealing with nerves.

Developing strong presentation skills will help you to communicate your ideas more effectively and make a positive impression on your audience.

Presentation skills are important because they can help you to communicate your ideas clearly and effectively. A good presentation can make a big impact on your audience and can help to persuade them of your point of view.

Presentation skills are also important in other areas of life, such as job interviews, sales pitches, and networking events. Being able to present your ideas clearly and concisely can give you a big advantage over others who are not as confident in their presentation skills.

Why Is it Important To Recognize Presentation Skills & Their Benefits?

One of the most important reasons to recognize presentation skills is because they are a valuable asset for any profession. Good presentation skills can help you in your career by making it easier to sell your ideas, get promoted, and be successful in business. Identifying your unique strengths through the HIGH5 assessment can provide invaluable insights into your natural communication abilities, allowing you to leverage your strengths and develop targeted strategies to enhance your presentation skills. By understanding your strengths, you can tailor your approach to deliver more impactful and persuasive presentations, increasing your chances of success in any professional setting.

In addition, good presentation skills can also help you in your personal life by making it easier to give speeches, make presentations, and teach classes.

In addition, recognizing presentation skills can also help you improve your presentations. If you are not aware of the importance of presentation skills, you may not be using them to their full potential.

By taking the time to learn about presentation skills and how to use them effectively, you can make your presentations more effective and persuasive.

Here’s a list of benefits that come with good presentation skills:

• Increased confidence
• The ability to think on your feet
• Improved public speaking skills
• Enhanced written communication skills
• The ability to lead and motivate others
• Enhanced problem-solving abilities
• Improved negotiation skills
• Stronger time management skills
• Greater creativity
• The opportunity to make a positive impact on others

Pro Tip From HIGH5 Take the HIGH5 strengths assessment to gain a deeper understanding of your natural communication style and preferences. Use this knowledge to play to your strengths when preparing and delivering presentations, such as leveraging your creativity for engaging visuals or your analytical skills for structured content.

10 Examples of Presentation Skills

Let’s now explore some practical examples of presentation skills that will help you ace your next big presentation.

A Clear And Confident Voice

One of the most important aspects of a great presentation is having a clear and confident voice. If you’re mumbling or speaking too quietly, your audience is going to have a hard time understanding you.

On the other hand, if you’re shouting or speaking too fast, they’re going to get overwhelmed and tune out. So, it’s important to find that happy medium where your voice is audible and easy to understand.

The Ability To Engage With Your Audience

Another key presentation skill is the ability to engage with your audience. This means making eye contact, using gestures, and speaking in a way that is relatable and easy to understand.

If you’re just standing there reading off a slide, chances are your audience is going to get bored pretty quickly. But if you can find ways to keep them engaged, they’ll be more likely to listen to what you have to say.

Good Eye Contact

One of the best ways to engage with your audience is through eye contact. When you make eye contact with someone, it shows that you’re interested in what they have to say and that you’re engaged in the conversation. It also helps to build trust and rapport.

So, if you can find ways to make eye contact with your audience members, it will go a long way in keeping them engaged.

Natural Gestures

Another great way to engage with your audience is through natural gestures. Using your hands and arms to gesture can help emphasize points and keep your audience engaged. Just be sure not to go overboard – too much gesturing can be distracting.

Positive Body Language

Your body language is also important when it comes to presentations. If you’re slouching or looking down at your feet, it’s going to show that you’re not confident in what you’re saying.

On the other hand, if you’re standing up straight and making strong eye contact, it’s going to give off a positive impression. So, be aware of your body language and try to project confidence through it.

The Use Of Visual Aids

Visual aids can be a great way to engage your audience and make your points more clear. Using slides, charts, and graphs can help illustrate your ideas and make them easier to understand. Similar to using gestures, just be sure not to overdo it – too many visuals can be overwhelming and confusing.

The Ability To Handle Questions

At some point during your presentation, you’re likely going to get questions from your audience; how you handle those questions can make or break your presentation. If you’re able to answer them confidently and without getting flustered, it’ll show that you know your stuff.

But if you start to get tongue-tied or defensive, it’s going to reflect poorly on you. So, be prepared for questions and try to stay calm when answering them.

An Organized Structure

Another important presentation skill is having a well-organized structure. This means having an introduction, main body, and conclusion to your presentation.

It also means using transitions between sections to help your audience follow along. If your presentation is all over the place, it’s going to be hard for your audience to stay engaged and they’ll quickly tune out.

The Use Of Storytelling

Storytelling is a great way to engage your audience and make your points more memorable. And while it might not seem like a traditional presentation skill, it can be extremely effective. If you possess strengths like creativity, communication, or persuasion, you may find it easier to weave captivating stories into your presentations. The HIGH5 strengths assessment can help you identify these natural storytelling abilities and provide strategies for leveraging them to captivate your audience. So, if you can find ways to weave stories into your presentation, it’ll go a long way in captivating your audience and making your message more impactful.

Last but not least, confidence is one of the most important presentation skills you can have. If you’re not confident in what you’re saying, it’s going to show – and your audience is going to pick up on it.

So, even if you’re not feeling 100% sure of yourself, try to project confidence. It’ll make a big difference in how your audience perceives you and your message.

Pro Tip From HIGH5 Use the HIGH5 assessment to understand your unique storytelling style and preferences. Incorporate personal anecdotes, analogies, or case studies that align with your strengths to make your presentations more engaging and memorable.

How To Identify and Master Presentation Skills

The good news is that presentation skills are not rocket science. Anyone can develop and master them with the right guidance.

Here’s a 5-step process to help you identify and master presentation skills.

Determine The Purpose Of Your Presentation

Are you trying to inform, persuade, or entertain your audience? Knowing the purpose of your presentation will help you focus on the right content and delivery.

Know Your Audience

Who will be watching or listening to your presentation? What are their needs, wants, and concerns? The better you understand your audience, the more effectively you can address their needs.

Structure Your Content

Organize your thoughts into an introduction, body, and conclusion. The introduction should grab your audience’s attention and set the stage for the rest of your presentation. The body should contain the meat of your argument, and the conclusion should drive home your main points.

Choose Your Delivery Method

Will you be using slides, props, or other visual aids? Will you be speaking extemporaneously or reading from a script? Choose a delivery method that best suits your content and audience.

Practice, Practice, Practice

The only way to become a master presenter is to practice, practice, practice! Experiment with different techniques and find what works best for you. Then keep practicing until it becomes second nature.

Also, consider that the right strengths test can help you understand your presentation skills better – both the strong ones and the ones to get better at. To this extent, the High5test.com strengths test is a great resource.

How To Improve Presentation Skills in The Workplace

The workplace is one of the most important places to hone your presentation skills. After all, in the business world, first impressions are key, and being able to deliver a polished and professional presentation can make all the difference in whether or not you’re successful.

Here are a few tips to help you improve your presentation skills in the workplace:

Preparation Is Key

This may seem like a no-brainer, but it’s worth repeating. When you’re preparing for a presentation, take the time to do your research and gather all of the necessary information. This will help ensure that your presentation is well-organized and flows smoothly.

Be Aware Of Your Body Language

Your body language speaks volumes, so it’s important to be aware of what you’re communicating with your nonverbal cues. Make sure you’re standing up straight, making eye contact, and using gestures appropriately. These small tweaks can make a big difference in how your audience perceives you.

One of the best ways to improve your presentation skills is simply to practice as much as you can. The more you present, the more comfortable you’ll become and the better you’ll be at thinking on your feet and handling questions from the audience.

Seek Feedback

After each presentation, take some time to reflect on what went well and what could be improved. Seek feedback from your colleagues or boss, and consider taking the HIGH5 strengths assessment to gain insights into your natural abilities and areas for growth. This will help you learn from your mistakes, leverage your strengths, and continue to improve. By understanding your unique strengths, you can develop targeted strategies to enhance your presentation skills and make a more significant impact in the workplace.

By following these tips, you can start to improve your presentation skills and make a positive impression in the workplace.

Pro Tip From HIGH5 After receiving feedback on your presentation, use the HIGH5 strengths assessment to identify areas where you excelled and areas for improvement. Develop an action plan that leverages your strengths while addressing your weaknesses, such as practicing more storytelling techniques if you have strong communication abilities or focusing on visual aids if you have strong creativity.

How To Highlight Presentation Skills In Resume & Job Interview

Another important skill that is often overlooked is the ability to highlight presentation skills in both a resume and a job interview. This can be the difference between getting the job and not.

When you are applying for a job, your resume is often the first thing that potential employers will look at. It is important to make sure that your resume includes any relevant presentation skills that you may have.

You can do this by including any experience you have in public speaking, leading presentations, or teaching courses. If you do not have any experience in these areas, consider listing any other relevant skills that could transfer over into presenting, such as customer service or sales experience.

In addition to your resume, it is also important to be able to highlight your presentation skills during a job interview. This is often done through behavioral interviewing, where you will be asked to describe specific examples of times when you have presented in the past. It is important to be prepared for this type of question and to have a few examples ready to go.

When you are highlighting your presentation skills, it is important to focus on any successes that you have had. This could be anything from getting positive feedback from an audience to successfully teaching a new course.

No matter what the specific example is, it is important to focus on how you were able to positively impact the situation. This will show potential employers that you can effectively present information and that you are someone they would want on their team.

Bonus Tip: How to Improve Presentation Skills in School As a Student

School students often have to present in front of their classmates and teachers, which can be a daunting experience, especially if you don’t feel confident in your abilities. However, understanding your unique strengths can help you approach presentations with greater confidence and effectiveness. The HIGH5 strengths assessment is a valuable tool that can provide insights into your natural abilities, allowing you to leverage your strengths and develop strategies to address areas for improvement. With the right guidance, there are some things you can do to improve your presentation skills while you’re still in school.

Join A Club Or Organization That Requires Presentations

This will force you to get up in front of people regularly and hone your skills. If no club or organization at your school requires presentations, start one!

Give speeches in front of the mirror.

Practicing in front of a mirror can help you identify any nervous habits you have (like fidgeting or pacing) and correct them before you have to give a real speech.

Use Note Cards Instead Of A Script

Reading from a script can make you sound robotic and unauthentic. Note cards will help you stay on track without sounding like you’re reciting memorized lines.

Record Yourself Giving A Presentation

Then, watch the recording back to see how you can improve. This exercise can be painful, but it’s one of the best ways to identify your weaknesses and work on them.

Find A Mentor

Ask a teacher or another adult you trust to give you feedback on your presentations. They can offer helpful tips and criticism that will help you improve.

By following these tips, you’ll be well on your way to becoming a great presenter in no time!

Pro Tip From HIGH5 As a student, take the HIGH5 strengths assessment to identify your natural communication and leadership abilities. Use this knowledge to play to your strengths when preparing and delivering presentations, such as leveraging your analytical skills for structured content or your creativity for engaging visuals.

Presentation Skills FAQs

What are the 7 presentation skills.

The 7 presentation skills are:

• Eye contact

What are the 4 types of presentation skills?

The 4 types of presentation skills are:

• Verbal communication
• Visual aids
• Non-verbal communication
• Listening skills

What is the rule of presentation?

The rule of presentation is to always keep the audience in mind. This means knowing who your audience is, what they want to hear, and how to best deliver your message so that they will listen and be able to understand it.

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High Impact Presentations

This course focuses on the audience – the listeners. If a presenter sincerely cares about conveying the most appropriate message, the focus can change from thinking about ourselves to a breakthrough in helping to overcome some of the natural nervousness or distracting habits that can inhibit success.

Professionals needing to inspire large audiences, motivate executives and team members, represent their organization, or simply control a meeting.  This course focuses on more advanced presentation skills, so a level of comfort with public speaking is recommended.

What You’ll Learn

Being an outstanding communicator is one of the most important and critical skills a professional can work to achieve. An effective communicator can help sort out the deluge of information the average person is surrounded with and impart it to others to lead, influence, and inspire.

The good news is that all these skills can be learned and practiced. Great presenters are not born. They take the time and the commitment to learn and practice them and make them their own.

The High Impact Presentations course focuses on structuring an effective presentation that builds credibility and engages your audience while clearly and persuasively conveying your message. Participants explore the optimum use of voice and gesture to create a lasting impression – as well as a variety of presentation styles, ranging from a formal speech to a casual meeting or contentious conversation.

Discover: Discover your unique strengths as a presenter and develop additional skills and professional characteristics that can push you to your next level of success as a leader in your organization.

Expect Thoroughly Trained Trainers:  Psychological Safety is emphasized to create a safe place to try out new skills and ideas. The trainers are highly vetted and undergo intense training that is ISO9002 certified to achieve consistent results globally. While part of a global organization, they are connected to your local culture, customs and language. 

Expect Breakthroughs: Each time a new tool is introduced, it is practiced the ‘right’ way and coached in the moment.  Successful attempts with positive reinforcement and habits are changed, and new skills are ingrained. The group is small and encouraging which adds a supportive social learning aspect that makes the experience fun while stretching comfort zones.

Why You Want To Learn It

Consider some challenges: Persuading customers to buy a new product. Getting employees to embrace a major change initiative. Urging competitors to engage in a collaborative venture. How do companies succeed at turning such communication challenges into gains for the business?

Dale Carnegie gives businesspeople the tools to successfully build their case. We excel at empowering people to communicate boldly before any constituency, under any conditions. We deliver critical methods and tools people can use to present compelling messages, connect confidently with any audience, and help generate new growth.

The experience in this program is as close as you can get to having a personal training coach.

• Participants present at least 7 times over the course of 2 days.
• Your presentations are videotaped and evaluated.
• And you get expert one-on-one coaching at the end of each presentation. 

There are two trainers who will challenge participants to overcome distracting habits and point out the strengths they possess, building on those strengths to squeeze out the weaknesses they must overcome to be high impact. After each participant has presented, their video of their presentation will be reviewed individually in the presence of a trainer. This serves several purposes:  it allows the participants to see how their audience sees them, as well as the opportunity for the trainer to ask specific questions about individual leadership needs.

Many organizations have needed to pivot to virtual or deliberately made the decision to continue with virtual teams, virtual meetings with clients, and virtual presentations. This has accelerated the necessity to deliver in-person presentations and virtual presentations with the same skills and results. Participants are asked how they typically present - in person, virtual or blended - and the trainers will coach in an individual context during the course.  

How It Will Help You

You will see measurable gains in better communication, enhanced personal and professional image, and ultimately, your bottom line.

• Create a vision for yourself as a communicator with great impact
• Communicate with enhanced credibility
• Present a positive image of your organization
• Reinforce an informative message with supportive evidence
• Lead effective Q&A sessions
• Develop flexibility in making complex material simple and understandable 
• Follow a logical progression of ideas
• Bring life and clarity to your communication with increased flexibility using expressions, pacing/pauses, gestures, and voice modulation
• Overcome barriers that restrict flexibility
• Persuade an audience to take action
• Offer reliable, verifiable evidence in the form of a personal story
• Be motivational, clear, and concise
• Communicate in a convincing manner
• Maintain professional composure under pressure
• Communicate clear, concise, positive messages
• Sell strategic ideas, self, and organization
• Communicate leadership ability to handle stressful situations
• Logically and emotionally appeal to the audience
• Use structure to gain the confidence of the audience

Competencies

• Influence : Consistently directs situations and inspires mutual commitment and an all-win outcome.
• Communication : Practices active listening supported with relevant oral and written information. 
• Interpersonal Skills : Consistently builds strong, long-term relationships both inside and outside the organization.
• Professionalism : Projects an image of honesty, confidence and integrity that fosters credibility.

Supplemental Resources

Speak More Effectively

Discover eight guiding principles that prepare you for flawless public speaking. Learn how to eliminate the nervous jitters and speak with confidence and credibility. Mr. Carnegie’s compelling, first-hand stories bring the principles to life. Read More >  

The Art of Storytelling

In addition to a proven formula for presenting engaging stories, this book provides the basic structure to build credibility, capture attention, and call others to action. Learn steps for developing an engaging story that inspires buy-in and belief.  Read More >   

Dale Carnegie Methodology

The Dale Carnegie® methodology is time-tested with thousands of testimonials attesting that it works. From the very start, on an individual level, you will set stretch goals and with the support of the social learning environment, the ‘in-the-moment’ coaching by the highly trained facilitator(s), the accountability to commitments, progress will be visible to yourself and others. In the Dale Carnegie® methodology, we focus on building strengths to overpower our weaknesses. We believe that everyone has inherent greatness, and it simply needs to be identified and nurtured.

What is eVolve? eVolve  is a transformational learning platform designed to build skills through experience, social collaboration, practice and application in the real world. eVolve is the only online learning platform to harness the time-tested principles of Dale Carnegie and the unique training methodology that creates performance change. In courses elevated by the eVolve learning platform, you will connect with your trainer and peers before, during and after the course and unlock digital content to supplement your learning journey. Sustain and sharpen your skills with 12 months extended access.   What does Learn From Anywhere mean?   Courses with the Learn from Anywhere option allows you to select where you are most comfortable learning; in the training room or live online. You choose how you would like to attend, session to session. Don’t let your schedule get in the way of advancing your career or your personal improvement. With Dale Carnegie Learn from Anywhere, you can now experience our programs in a truly flexible format. Join live online one week and in person the next. You control how you want to attend. Whether in person or live online, your experiences are the same. Learn through the same trainer, alongside the same classmates, and grow with the same content experience regardless of location. (Group size must be maintained for optimal experience. Subject to approval by Trainer.)

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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The Leader's Guide to Presenting by Tom Bird, Jeremy Cassell

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A high-level structure for all presentations

When planning a presentation it is easy to focus on the detail – the content – at the expense of keeping the big picture in mind. But the ‘big-picture’ structure is critical in ensuring that your presentation achieves your objectives.

Whenever you present, having a high-level structure that underpins the content you deliver has a number of benefits both for you and for your audience.

A high-level structure helps:

• engage your audience effectively at the start of the presentation;
• ensure that your message is presented clearly;
• maximise the impact of your presentation;
• ensure that you finish your presentation in a positive way;
• increase the chance of your audience recalling the information ...

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Blog Graphic Design Visual Presentation: Tips, Types and Examples

Visual Presentation: Tips, Types and Examples

Written by: Krystle Wong Sep 28, 2023

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

4. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

5. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

6. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

7. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

8. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

9. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo . But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s chart templates enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What is a visual presentation?

A visual presentation is a method of presenting information through visual aids such as slides, images, charts and videos. It enhances understanding and retention by illustrating key points and data visually. Visual presentations are commonly used in meetings, lectures, and conferences to engage and inform the audience effectively.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog .

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

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The beginners guide to high impact presenting – 4 top tips

Aug 07, 2021 by maurice decastro in presentation skills , presentation tips , public speaking.

High impact presenting and public speaking has a very clear blueprint.

Anyone can present with varying levels of confidence, clarity and impact but high impact presenting is a skill. We are more than half way through the year and very gifted and talented business professionals are still reading slides or notes to each other. That’s not presenting; it’s simply reading slides or notes, which anyone can do.

Whether you are trying to influence or persuade colleagues, sell to a client, or simply update your team, the key to success is impact; personal impact.

Mindful presenting offers the pathway to the art of persuasion, influencing and human connection. It is the strategic key to communicating effectively and the route to high impact presenting and public speaking.

If you’re just about to begin your journey into the world of presenting and public speaking, this guide will serve you extremely well.

If you’re an experienced presenter looking to explore high impact presenting a little further, you’ll find many of these tips very helpful too.

Here are the first four.

1. Become your audience

You’ve been asked to present because you have a level of knowledge, insight or expertise that would benefit others. Knowing what you’re speaking about is one thing, doing so effectively is another. If you haven’t made the effort to know your audience you will struggle.

– Who are they really? Put yourself in their shoes. How much do they know about your topic already, how much do they want/need to know and why should they care?

– What’s so important to them? What do they need from you to make their lives better, easier, happier or positively different? What’s in it for them if they listen to you?

– Find out their current level of interest, support or resistance for what you have to share. What could stop them from embracing your message?

– Be very clear on exactly what you want them to do with your message, information and insights?

– What do you want them to feel emotionally about your message, information and insights. How do they feel right now?

– How do they like to be presented to. Do they prefer lots of data, headlines or simple visuals? Do they need much information from you before you present? What are there expectations after you present?

How do you achieve all of this?

You have to ask them long before you begin to craft your presentation.

2. Leave your laptop alone

The foolproof route to a lackluster presentation is opening your laptop to begin populating slides with everything you know on the topic.

The canvass of high impact presenting looks very different; it starts with going analogue rather than digital.

Imagine creating 4 mindful levels of post it notes instead.

Absolute clarity of purpose:

– What’s your message? (written in a clear sentence)

– What do you want your audience to think about it? ( written in a sentence)

– What do you want your audience to feel about it? ( written in a word other than informed, interested or engaged)

– What do you want your audience to do with it? (in the form of an action or behaviour which will enhance their professional or personal life)

Supporting your message factually with highly relevant and compelling:

– Features

– Benefits

– Data

– Examples

– Case studies

Bringing your message to life emotionally with appropriate:

– Stories

– Metaphors, anecdotes

– Thought provoking questions

– Suspense

– Shock

– Contrast

– Humour

– Surprise

– Interaction

Create a clear image in their minds of what the future will look like for them if they embrace and act on your ideas.

3. Think like a ‘Tweet’

I wrote about this several years ago in an article called 5 things your audience want from you. The sentiment is just as important today as it was then.

‘The jewel in the crown of high impact presenting is a simple, clear and compelling message. Without a clear and powerful message, a presentation will quickly be forgotten. If it’s simply information which could easily be sent out in the form of an email it’s doing your audience a huge disservice calling them all together in the same room.

What would you like them to ‘tweet’ to the rest of their department, the company, or even the world when they leave your presentation?

If you don’t know, you can be certain they won’t either. A presentation without a clear, personal and powerful message is like a sandwich without any filling; its dry, boring and you are highly unlikely to want another.

Whilst they aren’t business presentations of course as I looked at my Twitter feed whilst writing this article the top 5 messages were:

‘Our Lloyds scholars programme offers unique financial and support packages for young people’ – LBG News

‘Today’s key question – how well do you separate the person from the performance?’ – Tony Richards

‘Facts in speeches must be correct. Mistakes will destroy your credibility’ – Andy O’Sullivan

‘It’s time to stop making excuses and start bringing in-person social skills to the digital world’ – Ted Rubin

‘ One reason diversity is a divider? We don’t see beyond the obvious. Asking deeper questions brings a more human experience’ – Shainul Kassam’

4. Keep it simple

High impact presenting starts with a very straightforward principle; simplicity is the key to getting your point across.

We have all sat through long winded, jargon based, rambling presentations. Not only do we find such presentations difficult to follow, they leave us dreading future presentations.

– Strip your idea to its core

– Keep your language simple

– Keep your slides simple

– Have a clear and simple aim

– Follow a simple outline

– Make it easy for your audience to follow you

– Don’t make them work too hard

– Keep it short

If you need help with high impact presenting’:

– Book yourself onto a powerful  public speaking course .

– Invest in some really good one to one  public speaking coaching .

– Get yourself some excellent  presentation training

Image: Courtesy of istock.com

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The definitive guide to creating a high impact business presentation (with examples)

How to give a business presentation

Have you ever watched a presentation and been blown away by the presence or charisma of the speaker?

The truth is that the best speakers included,use a set of specific skills which they have learned and developed over time. It’s not a fluke that they have taken you on a journey, made you feel like the only person in the room, and inspired you to take action on what they say. They are following a process and using a set of tactics that elicit this reaction. And our goal here is helping you achieve that.

Each component of their presentations is still deliberate and learned. Even the very best comedians, who appear to display the epitome of “off-the-cuff” commentary, meticulously plan and practice every aspect of their shows so that they come across as natural and witty.

Jerry Seinfeld, for instance, is renowned for being one of the most well-prepared speakers in the world.

‍ Seinfeld says , “Every comedian, like every athlete, has a little routine… I never vary it. It just feels comfortable.” ‍ From pitching a potential client to persuading your CEO to ramp up the marketing budget, each presentation has subtle differences which determine whether or not they are effective in achieving the desired outcome.

With that said, there are a few universal guidelines when it comes to delivering an effective business presentation. This guide will provide an overview of the different types and delve deeper into the elements that work together to deliver impact. 

Here are some of the most important business presentation skills you should learn and improve over time:

Practice and prepare

It’s easy to fall into the trap of thinking “I know this stuff” and “winging it” when it’s time to present. Some may even think that an delivering an excellent business presentation is as easy as speaking. However, the best presenters prepare meticulously.

For important presentations, plan on a minimum of 10 run-throughs . By doing so, you increase your chances of the presentation going off without a hitch and your ability to ability to engage with the audience in the moment.

When presenting, it’s easy to get lost in your slides, caught reading notes or worried about what you will say next. But if you prepare appropriately, you can truly be present during the presentation–the most effective way to engage an audience and maintain their attention. 

However, we know that is easier said than done. Here’s a quick but effective guide to help you give killer presentations without notes:

Tell a great story

Studies suggest that stories are up to 22 times more memorable than facts. Stories connect with us on a personal level, tapping into emotion–just one reason they have been a crucial foundation of human society, passing on knowledge for generations.

Storytelling, however, isn’t as easy as it sounds. It’s a skill and a formula that the best presenters use to capture an audience.

This TED Talk by Nancy Duarte showcases not only an impactful presentation, but highlights the power of storytelling in conveying a message.

The 10-20-30 rule

Helping others understand a complex topic in simple language is perhaps the greatest skill of an effective presenter. If you overload a presentation with information, the people watching are more likely to leave being confused or simply disengage during the presentation. Guy Kawasaki’s 10-20-30 rule is a good structure to follow: ‍

Inexperienced presenters have a tendency to overload their slide deck with information and run out of time right before they get to the juicy part of their message. Using the 10-20-30 rule is a good way to condense a presentation and reduce the chance of running out of time.

Physical awareness, eye contact, and voice projection

Did you know that 55% of the way someone interprets your communication is attributed to body language, and 38% attributed to your tone of voice? That leaves only 7% of interpretation based on the actual words said.

Given these statistics, the way we prepare for presentations should be weighted towards understanding how what our body language and tone of voice says, rather than obsessing over simply the words we say. 

As with any new skills, these presentation skills won’t develop overnight. To truly become an excellent presenter and communicator in the workplace, you need to practice and refine your skillset habitually.

Now let’s talk about how to create the presentation deck itself.

How to make a business presentation slide deck

What is the audience looking at when you are presenting? Your slides.

There will be moments when you engage one-to-one in eye contact with people, but for the most part, they are using their visual senses and looking at your slides to better understand what you are talking about.

Given this behavior, the look and feel of your slides can either help or hinder the consumption and retention of your message. As a result, the way you design your slide deck is critical. If you’re short on time or resources, SketchDeck just might be the perfect solution to get high-quality, on brand presentation design.

Here are some best practices to follow when it comes to presentation design:

Types of business presentations

There is a fairly broad spectrum of pitches, speeches, and meetings that business professionals both encounter and carry out in their day-to-day work. As a result, it is important that before we talk about how to create one, we define what it is.

A business presentation is the delivery of a message to a group or individual with the purpose of influencing their perception of a topic so that it aligns with a desired set of outcomes. While these presentations take several forms, we can group them into three primary categories: ‍

• Sales presentation : A sales presentation or sales pitch refers to a structured message which attempts to persuade someone to buy a product or service. ‍
• Marketing presentation : Unlike a sales pitch, a marketing presentation is typically delivered to other representatives within a business. The purpose of this business meeting presentation is to educate and influence internal decision-makers or budget holders to buy into a plan for promoting a product or service. ‍
• Other business presentations : ‍ On top of marketing and sales presentations, there are any number of professional presentations that could be categorized as business presentations. These include information sessions, training initiatives, reporting on results, innovation brainstorms, problem-solving collectives, and much more.

Use brand guidelines

Your business should have a set of design guidelines in place which all collateral, including presentations, abide by. Things such as primary colors, secondary colors, layout, fonts, style, and flow should all be itemized and described in this document.

For an example, check out the SketchDeck Brandbook.

Business presentation templates are your friends

In addition to using your brand’s set of design guidelines, it’s helpful to create a series of themed templates for each type of business presentation. This way, whenever someone in your organization is conducting a presentation they have an on-brand framework to work from.

Have a design library

To ensure consistency across your brand, develop a design library for employees that is hosted in the cloud. This library will provide quick and easy access to your guidelines, templates, and a set of pre-approved images and graphics. 

PowerPoint best practices

For our next step, let’s check a few PowerPoint best practices (works for Google Slides and pretty much any other presentation software, too):

Adopt the KISS approach

Say it with us–keep it short and simple and you’ll keep your viewers happy. Limit yourself to one key idea per slide:

Not only will this allow you to inform your audience without overwhelming them, but it will also keep you from diluting the importance of each piece of information with tangents.

This doesn’t apply to only text, though–crowding every corner with graphs, animations and even logos prevent the key points from being communicated. As posited by Edward Tufte, “ PowerPointPhluff ” is a trap many presenters fall prey to, replacing serious analysis with chart junk, over-produced layouts, cheerleader logotypes, and branding, not to mention corny clip art.

As a general rule, you should aim to include no more than three pieces of information on one slide–all of which contribute to one idea.

Draw attention to key points

Use contrasting colors, font variations, and moving graphics to draw people’s attention to the most important points in your presentation.

In the example below, you can see how a simple variation in fonts can have a powerful visual impact on the way someone interprets a slide:

Additional business presentation tips

Once you’ve practiced your presentation skills and refined your design, you may ask: what else can you do to deliver a powerful presentation? Here are some additional tips, ideas and best practices:

Seek feedback

As with anything, if you want to get better at presenting, the best way to do so is to seek constructive feedback and use that feedback to improve.

For best results, go beyond asking a friend or colleague “how it went” or “how you did.” Instead, enlist a coach, mentor, or accountability partner who can provide structured and meaningful feedback.

‍ Even though you are conducting a business presentation, don’t neglect the entertainment factor.

People like to feel –whether it be laughing, crying, being held in suspense, and/or drawn to the edge of their seat. Entertainment and emotion are components that grab attention and will inevitably help you convey your message. 

Make it visual

Research suggests that a staggering 65% of people are visual learners. Not only that, but studies show that the retention of knowledge is significantly increased when visuals are used rather than text, so keep this in mind when creating your slide deck.

This presentation from Andreas von der Heydt shows off the power of visuals in presentations with only minimal text on each slide. 

Now let’s get visual and check a few great business presentation decks available online!

Here is a collection of 15 of the best business presentations, including key insights and takeaways for your next deck.

Sample business presentations

1. how google works.

Putting together a presentation like this one is no easy task. It is lighthearted but extremely professional and relevant at the same time. Each slide makes you curious to see what’s next, and they keep it fun without fluff. Bravo!

2. Zuora Sales Deck

Some say this is the best sales deck ever . For us, it’s hard to say this is the best business presentation we’ve seen, seeing as we’ve designed over 4,000 presentations for amazing clients–but it is surely one of the more powerful presentations out there. 

We like how Zuora’s deck tells a compelling story through great visuals and a perfectly structured narrative. They press the right buttons throughout to make their target audience uncomfortable enough to pay attention, yet hopeful enough to crave for their solution.

And while finding good business pictures for presentations can be challenging, Zuora takes it to the next level by using on-brand visual aids to support their message on each slide. 

PowerPoint is not boring–dull slides and corny animations are. 

With creativity and skill, you can make wonderful presentations in PowerPoint. This presentation we made for Dialpad was a big hit thanks to the engaging animations that both embodied the brand’s exceptional quality and displayed in-depth service details in a clean, dynamic way. (Again, all in PowerPoint!) 

In order to resonate with your audience, you must know your audience–something Reddit excels at.

Not only is this deck 100% on-brand, it’s also funny and interesting in a relevant way for their audience. They did a great job with their company presentation, showing how Reddit works and their strong policies against spammers and attempts to “game” the platform.

The deck also excelled at showing success cases, using both creative and down-to-earth ads to show that their platform brings a good ROI if you follow their guidelines, whether you have a brilliant marketing campaign or a set of simple, on-point ads.

5. Hiperdist ‍

This deck is living proof you don’t need to toot your own horn in a professional business presentation.

In this 9 slide deck about key reasons to move your clients to Microsoft Office 365, Hiperdist remained laser focused on the solution that was relevant to their audience. They only mentioned their own brand in the final slides, with contact information and a one-sentence description.

Perhaps the only area that they could’ve done better in is following the golden rule–one key point per slide! To ensure you are concise and not wordy in your own presentation, create a business presentation outline before designing your deck. 

6. Snapchat

This deck does a magnificent job by cutting to the chase quickly and presenting relevant data without clutter. Simple, on-brand, to the point and well-designed–a great example of how business presentation slides should look and feel.

7. Adgibbon

After providing top-notch business presentation services for years, we’ve developed a sixth sense when it comes to great presentations. We can usually tell if a deck is good or bad from the first slides.

Adgibbon was a hit from head to tail, dynamically showcasing their product, one feature per slide and keeping things light, fun, and 100% on-brand. 

8. Launchrock ‍

With a clean, on-brand look and feel, Launchrock showcases everything they need in 16 crisp slides. 

And the best thing about their clean design? If they need new business presentations, all they need to do is use this one as a template and they’re ready to go!

That’s one of the major benefits of a professional business presentation PPT template: you can easily streamline outstanding decks, keeping guesswork out of the equation.

9. Schmidt Ocean Institute

Giving a presentation about something as complex as marine science and conservation could be considered overwhelming. That didn’t stop Schmidt Ocean Institute, however, from killing it with their 2018 Visions to Reality deck.

This deck is a masterclass on how to make a business PowerPoint presentation look great by harmonizing beautiful photography, illustrations, data points, blockquotes, technical knowledge and company achievements without clutter, fluff or dullness.

10. Greylock Partners

With major companies like Dropbox and Okta on their portfolio, Greylock Partners has in-depth knowledge and experience in their field. They also know how to show their expertise in a digestible and compelling manner. 

If you’re stuck and need some tips on how to give a powerful presentation, take a deep dive into this deck. They use subtle background authoritative images to build trust with their audience…  

And not only do they ask the billion dollar question…

But they also answer it with uncanny precision and great visual aids.

Finally, they use data-driven graphs to back up their answer and simultaneously show the audience their expertise.

Pitching investors demands your A-game. And since 91% of professionals feel more confident when they have a beautifully designed presentation, design plays a major role in prepping for success.

When Air was preparing for an important presentation for a group of investors, they decided they needed a new look. Within two weeks, we had worked together to create a beautiful final presentation. The presentation was a hit, and they wowed their investors!

Remember: beautiful design is not only an aesthetic need, but also a profitable decision that can make or break huge opportunities.

12. Office Vibe

With vibrant colors and fun illustrations, each slide from Office Vibe’s deck is delightful and informative. It’s captivating enough to make you want to flip through the entire deck more than once–a good marker of a winning PowerPoint business presentation deck.

13. Degreed

Degreed’s takeaway slides are just what every audience needs–a breakdown of data-heavy slides into digestible tidbits. 

Their capacity to illustrate data is also worth mentioning, as it increases information retention.

14. Hubspot

Hubspot presentations are on-brand, fun, and engaging, and their Zero to IPO deck is no different.

And of course, full of memes.

Disclaimer: we’re not saying you should use memes, but they can help engage the audience if on-brand (assuming your audience is as fond of memes as many marketers are!)

15. Thrive Savings

Have a tight timeline for an important business presentation, but not confident your current deck is good enough to make a stand for your brand?

That’s why we exist! Thrive Savings was a young startup without firm brand guidelines, but that didn’t stop us from creating a pitch deck that personified their brand. Taking inspiration from their social media marketing, we worked together to create a fresh and dynamic deck design in under a week, from start to finish. 

Aislinn Barry

• Originally published on September 11, 2019

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high-level presentation

• Thread starter Anya Smitty
• Start date Apr 7, 2013

Anya Smitty

Senior member.

• Apr 7, 2013

What's the meaning of "high-level presentation"? I saw it in my professor's handout.  

Hello, Anya Smitty. Thank you for telling us where you saw the term. Please give us the full sentence, too.  

Ok. The whole sentence is: Audit reports may be provided in the form of a high-level presentation that highlights the objectives and results in a series of headlines.  

Hello Anya High-level is an adjective normally used in reference to ranks and status. In the context you provide, a possible meaning of 'a high-level presentation' would be a presentation meant for people at high levels in an organization, say, the management. (As an exercise, of course.) (More context might reveal whether that is a farfetched interpretation.)  

A high-level presentation is a presentation that provides a general description of something without a lot of detail. For example, a high-level presentation of company sales might give the sales figures for each division but would not break down the data beyond that. A detailed presentation, by contrast, might give sales figures for each product that those divisions make. A high-level presentation may be intended for higher levels of management, but not necessarily. In employee training programs, for example, it is common to give high-level presentations about what each part of the company does. The people in these training programs are usually not high-level managers, but they don't need a lot of detail on this topic. You will sometimes see the expression "30,000-foot view" for this sort of presentation. It refers to the amount of detail that can be seen on the ground from an airplane flying at 30,000' feet altitude, or about 9,000 meters. (Flight altitudes are always given in feet, even in regions that use metric units, for historical reasons and because international standardization is important.)  

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Semester 1 Presentation Years 9 and 10

05 Jul 2024

To the award winners of Year 9 and 10, congratulations on your well-deserved recognition! 

The achievements of students recognised at the Semester Presentation are a testament to our students passion for knowledge and their desire to make the most of all that Kirrawee High School has to offer including academic excellence, leadership, creative and performing arts and sport.

By consistently pushing boundaries, embracing opportunities for growth, and demonstrating exceptional skills, our Year 9 and 10 students recognised at the presentation have earned the admiration and respect of  teachers, peers, and the wider school community.

Students at the presentation were recognised for 

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Student Leadership (SRC)

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Sport - Sydney East Representation and Age Champions

Further awards for Outstanding Achievement in a subject and/or positive growth were handed out at the Year Assemblies.

Special Mention to our GOLD and SILVER Academic Award Winners who were celebrated for Outstanding Academic Achievement in 3 or more Courses.

Year 9 GOLD Award of Merit (Academic Achievement in 4 or more Courses)

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FactChecking the Biden-Trump Debate

In the first debate clash of the 2024 campaign, the two candidates unleashed a flurry of false and misleading statements.

By Robert Farley , Eugene Kiely , D'Angelo Gore , Jessica McDonald , Lori Robertson , Catalina Jaramillo , Saranac Hale Spencer and Alan Jaffe

Posted on June 28, 2024

The much-anticipated first debate of 2024 between President Joe Biden and former President Donald Trump featured a relentless barrage of false and misleading statements from the two candidates on immigration, the economy, abortion, taxes and more.

• Both candidates erred on Social Security, with Biden incorrectly saying that Trump “wants to get rid” of the program, and Trump falsely alleging that Biden will “wipe out” Social Security due to the influx of people at the border.
• Trump misleadingly claimed that he was “the one that got the insulin down for the seniors,” not Biden. Costs were lowered for some under a limited project by the Trump administration. Biden signed a law capping costs for all seniors with Medicare drug coverage.
• Trump warned that Biden “wants to raise your taxes by four times,” but Biden has not proposed anything like that. Trump was also mostly wrong when he said Biden “wants the Trump tax cuts to expire.” Biden said he would extend them for anyone making under $400,000 a year.
• Biden repeated his misleading claim that billionaires pay an average federal tax rate of 8%. That White House calculation factors in earnings on unsold stock as income.
• Trump repeated his false claim that “everybody,” including all legal scholars, wanted to end Roe v. Wade’s constitutional right to abortion.
• Trump falsely claimed that “the only jobs” Biden “created are for illegal immigrants and bounced back jobs that bounced back from the COVID.” Total nonfarm employment is higher than it was before the pandemic, as is the employment level of native-born workers.
• Biden claimed that Trump oversaw the “largest deficit of any president,” while Trump countered that “we now have the largest deficit” under Biden. The largest budget deficit was under Trump in fiscal year 2020, but that was largely because of emergency spending due to COVID-19.
• Biden misleadingly said that “Black unemployment is the lowest level it has been in a long, long time.” The rate reached a record low in April 2023, and it was low under Trump, too, until the pandemic.
• Biden said Trump called U.S. veterans killed in World War I “suckers and losers,” which Trump called a “made up quote.” The Atlantic reported that, based on anonymous sources. A former Trump chief of staff later seemed to confirm Trump said it.
• Trump claimed that Biden “caused the inflation,” but economists say rising inflation was mostly due to disruptions to the economy caused by the pandemic.
• Trump grossly inflated the number of immigrants who have entered the country during the Biden administration — putting the number at 18 million to 20 million — and he said, without evidence, that many of them are from prisons and mental institutions.
• Trump claimed that “we had the safest border in history” in the “final months” of his presidency. But apprehensions of those trying to cross illegally in the last three full months of his presidency were about 50% higher than in the three months before he took office.
• Biden criticized Trump for presiding over a loss of jobs when he was president, but that loss occurred because of the COVID-19 pandemic.
• Trump falsely claimed that “some states” run by Democrats allow abortions “after birth.” If it happened, it would be homicide, and that’s illegal.
• Trump made the unsupported claim that the U.S. border with Mexico is “the most dangerous place in the world,” and suggested that it has opened the country to a violent crime wave. The data show a reduction in violent crime in the U.S.
• Trump overstated how much food prices have risen due to inflation. Prices are up by about 20%, not double or quadruple. 
• Trump boasted his administration “had the best environmental numbers ever.” Trump reversed nearly 100 environmental rules limiting pollution. Although greenhouse gas emissions did decline from 2019 to 2020, the EPA said that was due to the impacts of the pandemic on travel and the economy.   
• Biden said he joined the Paris Agreement because “if we reach the 1.5 degrees Celsius, and then … there’s no way back.” Limiting global warming to 1.5 degrees would reduce the damages and losses of global warming, but scientists agree that climate action is still possible after passing the threshold.
• Trump said immigrants crossing the border illegally were living in “luxury hotels.” New York City has provided hotel and motel rooms to migrant families, but there is no evidence that they are being placed in “luxury” hotels. 
• Trump falsely claimed that there was “no terrorism, at all” in the U.S. during his administration. There were several terrorist acts carried out by foreign-born individuals when he was president.
• While talking about international trade, Trump falsely claimed that the U.S. currently has “the largest deficit with China.” In 2023, the trade deficit in goods and services with China was the lowest it has been since 2009.
• Trump wrongly claimed that prior to the pandemic, he had created “the greatest economy in the history of our country.” That’s far from true using economists’ preferred measure — growth in gross domestic product.
• As he has many times before, Trump wrongly claimed, “I gave you the largest tax cut in history.” That’s not true either as a percentage of gross domestic product or in inflation-adjusted dollars.
• Trump contrasted his administration with Biden’s by misleadingly noting that when he left office, the U.S. was “energy independent.” The U.S. continues to export more energy than it imports.

The debate was hosted by CNN in Atlanta on June 27.

Social Security

Biden claimed that Trump “wants to get rid” of Social Security, even though the former president has consistently said he will not cut the program and has advised Republicans against doing so.

Earlier this year, Biden and his campaign based the claim on Trump saying in a  March 11 CNBC interview  that “there is a lot you can do in terms of entitlements in terms of cutting and in terms of also the theft and the bad management of entitlements.” As  we’ve said , in context, instead of reducing benefits, Trump was talking about cutting waste and fraud in those programs — although there’s not enough of that to make the program solvent over the long term.

“I will never do anything that will jeopardize or hurt Social Security or Medicare,” Trump later said in a  March 13 Breitbart interview . “We’ll have to do it elsewhere. But we’re not going to do anything to hurt them.”

During the GOP presidential primary, Trump also  criticized  some of his Republican opponents for proposing to raise the retirement age for Social Security, which budget experts  have said  would reduce scheduled benefits for those affected.

Some critics of Trump have  argued  that he cannot be expected to keep his promise because of his past budget proposals. But,  as we’ve written , Trump did not propose cuts to Social Security retirement benefits.

Meanwhile, Trump claimed during the debate that Biden “is going to single handedly destroy Social Security” because of illegal immigration. “These millions and millions of people coming in, they’re trying to put them on Social Security. He will wipe out Social Security,” Trump said of Biden.

As  we  and  others  have explained before, immigrants who are not authorized to be in the U.S. aren’t eligible for Social Security. In fact, because many such individuals pay into Social Security via payroll taxes but cannot receive benefits, illegal immigrants bolster rather than drain the finances of the program.

In referring to what seniors pay for insulin, Trump misleadingly claimed, “I heard him say before ‘insulin.’ I’m the one that got the insulin down for the seniors. I took care of the seniors.” Insulin costs went down for some beneficiaries under a limited project under Trump; Biden signed a more expansive law affecting all seniors with Medicare drug coverage.

Under Trump, out-of-pocket costs were lowered to $35 for some Medicare Part D beneficiaries under a two-year pilot project in which some insurers could voluntarily reduce the cost for some insulin products. KFF, a nonpartisan health policy research organization,  explained  earlier this month that under this model, in effect from 2021 to 2023, “participating Medicare Part D prescription drug plans covered at least one of each dosage form and type of insulin product at no more than $35 per month,” and “less than half of all Part D plans chose to participate in each year.”

But in 2022, Biden  signed a law  that required all Medicare prescription drug plans to cap all insulin products at $35. The law also capped the out-of-pocket price for insulin that’s covered under Medicare Part B, which covers drugs administered in a health care provider’s office. The caps went into effect last year.

STAT, a news site that covers health care issues,  reported  that the idea for a $35 cap for seniors initially came from Eli Lilly, the pharmaceutical company, which proposed it in 2019.

Trump on Biden Tax Plan

“He’s the only one I know he wants to raise your taxes by four times,” Trump said of Biden. “He wants to raise everybody’s taxes by four times. He wants the Trump tax cuts to expire. So everybody … [is] going to pay four to five times –  nobody ever heard of this before.”

Trump regularly warns of massive tax hikes for “everybody,” should Biden be reelected. That doesn’t jibe with anything Biden has proposed.

In his more than three years as president, Biden’s  major tax changes  have included setting a  minimum corporate tax rate  of 15% and lowering taxes for some families by  expanding the child tax credit  and, for a time, making it fully refundable, meaning families could still receive a refund even if they no longer owe additional taxes.

As  we wrote  in 2020, when Trump made a similar claim, Biden proposed during that campaign to raise an additional $4 trillion in taxes over the next decade, although the increases would have fallen mainly on very high-income earners and corporations. The plan would not have doubled or tripled people’s taxes at any income level (on average), according to analyses of Biden’s plan by the  Penn Wharton Budget Model ,  the Tax Policy Center  and  the Tax Foundation .

In March 2023, the TPC’s Howard Gleckman  wrote  that Biden proposed a 2024 budget that would, on average, increase after-tax incomes for low-income households and “leave them effectively unchanged for middle-income households.” The Tax Policy Center noted, “The top 1 percent, with at least roughly $1 million in income, would pay an average of $300,000 more than under current law, dropping their after-tax incomes by 14 percent.”

This March, Biden released his  fiscal year 2025 budget , which contains many of the same proposals and adds a few new wrinkles. But it still  does not contain  any “colossal tax hikes” on typical American families, as Trump has said.

Biden’s latest plan proposes — as he has in the past — to increase the corporate income tax rate from 21% to 28%, and to  restore  the top individual tax rate of 39.6% from the current rate of 37%. It would also increase the corporate minimum tax rate from 15% to 21% for companies that report average profits in excess of $1 billion over a three-year period. And the plan would impose a 25% minimum tax on very wealthy individuals. The plan also proposes to extend the expanded child tax credit enacted in the American Rescue Plan through 2025, and to make the child tax credit fully refundable on a permanent basis.

Trump is also mostly wrong that Biden “wants the Trump tax cuts to expire.”

As he has said since the 2020 campaign, Biden’s FY 2025 budget vows not to increase taxes on people earning less than $400,000.

In order to keep that pledge, Biden would have to extend most of the individual income tax provisions enacted in the Tax Cuts and Jobs Act that are set to expire at the end of 2025. And that’s what Biden says he would do — but  only for  individual filers earning less than $400,000 and married couples making less than $450,000. (In order to pass the TCJA with a simple Senate majority, Republicans wrote the law to have most of the individual income tax changes  expire after 2025 .)

The Biden budget plan “would raise marginal income tax rates faced by higher earners and corporations while expanding tax credits for lower-income households,” according to a Tax Foundation  analysis  of the tax provisions in Biden’s budget. “The budget would redistribute income from high earners to low earners. The bottom 60 percent of earners would see increases in after-tax income in 2025, while the top 40 percent of earners would see decreases.”

Biden on Taxes Paid by Billionaires

In arguing that wealthy households should pay a minimum tax, Biden repeated his misleading claim that billionaires pay an average federal tax rate of 8%.

“We have a thousand … billionaires in America, and what’s happening?”  Biden said . “They’re in a situation where they in fact pay 8.2% in taxes.”

That’s not the average rate in the current tax system; it’s a figure  calculated  by the White House and factors in earnings on unsold stock as income. When only considering income, the top-earning taxpayers, on average, pay higher tax rates than those in lower income groups, as  we’ve written  before.

The top 0.1% of earners pay an average rate of 25.1% in federal income and payroll taxes,  according to  an analysis by the Tax Policy Center in October 2022 for the 2023 tax year.

The point that Biden tried to make is that earnings on assets, such as stock, currently are not taxed until that asset is sold, which is when the earnings become subject to capital gains taxes. Until stocks and assets are sold, the earnings are referred to as “unrealized” gains. Unrealized gains, the White House  has argued , could go untaxed forever if wealthy people hold on to them and transfer them on to heirs when they die.

Roe v. Wade

As he has  before , Trump wildly exaggerated the popularity of ending Roe v. Wade — even going so far as to claim that it was “something that everybody wanted.”

“51 years ago, you had Roe v. Wade and everybody wanted to get it back to the states,”  he said , referring to the 1973 Supreme Court ruling that established a constitutional right to abortion, which was  overturned  in 2022.

Trump:  Everybody, without exception: Democrats, Republicans, liberals, conservatives. Everybody wanted it back — religious leaders. And what I did is I put three great Supreme Court justices on the court and they happened to vote in favor of killing Roe v. Wade, and moving it back to the states. This is something that everybody wanted. Now 10 years ago or so they started talking about how many weeks and how many this and getting into other things. But every legal scholar throughout the world — the most respected — wanted it brought back to the states. I did that.

In fact, a majority of Americans have disagreed with ending Roe v. Wade, including plenty of legal scholars, as we’ve explained  before . While some scholars criticized aspects of the legal reasoning in Roe, it did not necessarily mean they wanted the ruling overturned. Legal experts told us that Trump’s claim was “utter nonsense” and “patently absurd.”

Trump Wrong on Jobs

After Biden talked about job creation during his administration, Trump falsely claimed that “the only jobs [Biden] created are for illegal immigrants and bounced back jobs that bounced back from the COVID.”

In fact, as of May,  total nonfarm employment  in the U.S. had gone up about 6.2 million from the pre-pandemic peak in February 2020, according to figures from the Bureau of Labor Statistics. The increase is about 15.6 million if you count from when Biden took office in January 2021 until now — but that would include some jobs that were temporarily lost during the pandemic and then came back during the economic recovery.

Furthermore, there is no evidence that only “illegal immigrants” have seen employment gains.

Since Biden became president in January 2021, employment of U.S.-born workers has increased more than employment of foreign-born workers, a category that includes anyone who wasn’t a U.S. citizen at birth, as we’ve written before . BLS says the  foreign-born  population includes “legally-admitted immigrants, refugees, temporary residents such as students and temporary workers, and undocumented immigrants.” There is no employment breakdown for just people in the U.S. illegally.

In looking at employment since the pre-pandemic peak, the employment level of  foreign-born workers  was up by about 3.2 million, from roughly 27.7 million in February 2020 to nearly 30.9 million in May. Employment for the  U.S.-born population  increased by about 125,000 — from nearly 130.3 million in February 2020 to 130.4 million, as of May.

Conflicting Budget Deficit Claims

Biden and Trump accused each other of presiding over the largest budget deficit in the U.S.

After talking about Trump’s plans for additional tax cuts, Biden said Trump already had the “largest deficit of any president in American history.” When he got a chance to respond, Trump said, “We now have the largest deficit in the history of our country under this guy,” referring to Biden.

Biden is correct: The  largest budget deficit  on record was about $3.1 trillion in fiscal year 2020 under Trump. However, that was  primarily  because of trillions of dollars in emergency funding that both congressional Republicans and Democrats approved to address the COVID-19 pandemic. Before the pandemic, the largest budget deficit under Trump was about $1 trillion in fiscal 2019.

Meanwhile, the most recent budget deficit under Biden was about $1.7 trillion in fiscal 2023. As of June, the nonpartisan Congressional Budget Office  projected  that the deficit for fiscal 2024, which ends on Sept. 30, would be about $2 trillion.

Black Unemployment

Biden boasted that on his watch, “Black unemployment is the lowest level it has been in a long, long time.”

It’s true that the unemployment rate for Black or African American people reached a record low of 4.8% in April 2023, but it is currently 6.1%,  according to  the Bureau of Labor Statistics, which has data going back to 1972.

Also, the unemployment rate was low under Trump, too, until the pandemic.

Under Trump, the  unemployment rate for Black Americans  went down to 5.3% in August 2019 – the lowest on record at that time. It shot up to 16.9% in April 2020, when the economic effects of the pandemic took hold. When Trump left office in January 2021, amid the pandemic, the rate was 9.3%.

The rate has been 6% or less in only 29 months since 1972, and it happened only under two presidents: 21 times under Biden and eight times under Trump.

‘Suckers and Losers’

Biden  said  Trump called U.S. veterans killed in World War I “suckers and losers,” which Trump called a “made up quote … that was in a third-rate magazine.”

It was first reported by a magazine — the Atlantic — but Trump’s former chief of staff,  John F. Kelly , a retired four-star Marine general, later seemed to confirm it.

Biden was referring to a trip Trump made to France in November 2018, where he reportedly declined to visit the  Aisne-Marne American Cemetery  near the location of the Battle of Belleau Wood. “He was standing with his four-star general and he told him, ‘I don’t want to go in there because they’re a bunch of losers and suckers.’”

The Atlantic  wrote  about this alleged incident in 2020, citing unnamed sources. The magazine wrote that Trump made his remark about “losers” when he declined to visit the Aisne-Marne American Cemetery, and his remark about “suckers” during that same trip.

The Atlantic, Sept. 3, 2020:  In a conversation with senior staff members on the morning of the scheduled visit, Trump said, “Why should I go to that cemetery? It’s filled with losers.” In a separate conversation on the same trip, Trump referred to the more than 1,800 marines who lost their lives at Belleau Wood as “suckers” for getting killed.

In October 2023, Kelly – who was on that trip and visited the Aisne-Marne Cemetery — gave a  statement to CNN  that seemed to confirm those remarks. CNN published Kelly’s statement.

CNN, Oct. 3, 2023:  “What can I add that has not already been said?” Kelly said, when asked if he wanted to weigh in on his former boss in light of recent comments made by other former Trump officials. “A person that thinks those who defend their country in uniform, or are shot down or seriously wounded in combat, or spend years being tortured as POWs are all ‘suckers’ because ‘there is nothing in it for them.’ A person that did not want to be seen in the presence of military amputees because ‘it doesn’t look good for me.’ A person who demonstrated open contempt for a Gold Star family – for all Gold Star families – on TV during the 2016 campaign, and rants that our most precious heroes who gave their lives in America’s defense are ‘losers’ and wouldn’t visit their graves in France.”

Trump said, “We had 19 people who said I didn’t say it.” One of those who said that he didn’t hear Trump make those remarks is John Bolton, Trump’s former national security adviser who was also on the trip and said he was there when the decision was made not to visit the cemetery.

“I didn’t hear that,” Bolton  told the New York Times  in 2020 after the magazine story first appeared. “I’m not saying he didn’t say them later in the day or another time, but I was there for that discussion.”

Biden Misleads on Jobs

Biden ignored the economic impact of the COVID-19 pandemic when he criticized Trump for employment going down over Trump’s time in office.

“He’s the only president other than Herbert Hoover that lost more jobs than he had when he began,” Biden said.

Job growth during Trump’s term was positive until the economy lost 20.5 million jobs in April 2020, as efforts to slow the spread of the novel coronavirus led to business closures and layoffs. By the time Trump left office in January 2021, employment had partly rebounded, but was still 9.4 million jobs below the February 2020 peak,  according to the Bureau of Labor Statistics .

Trump repeatedly claimed that Biden “caused the inflation” and that “I gave him a country with no essentially no inflation. It was perfect. It was so good.”

It’s true that inflation was relatively modest when Trump was president. The  Consumer Price Index rose 7.6%  under Trump’s four years — continuing a long period of low inflation. And inflation has been high over the entirety of Biden’s time in office. The  Consumer Price Index  for all items rose 19.3% between January 2021 and May.

For a time, it was the worst inflation in decades. The 12 months ending in June 2022 saw a 9% increase in the CPI (before seasonal adjustment), which the  Bureau of Labor Statistics said  was the biggest such increase since the 12 months ending in November 1981.

Inflation has moderated more recently. The CPI  rose  3.3% in the 12 months ending in May, the most recent figure available.

Although Trump claims that Biden is entirely responsible for massive inflation, economists  we have spoken to  say Biden’s policies are only partly to blame. The economists placed the lion’s share of the blame for inflation on disruptions to the economy caused by the pandemic, including supply shortages, labor issues and increased consumer spending on goods. Inflation was then worsened by Russia’s attack on Ukraine, which drove up oil and gas prices, experts told us.

Indeed, inflation has been a  worldwide problem  post-pandemic.

However, many economists say Biden’s policies — particularly aggressive stimulus spending early in his presidency to offset some of the economic damage caused by the pandemic — played a modest role.

Jason Furman , a former economic adviser to President Barack Obama and now a Harvard University professor, told us in June 2022 that he estimated about 1 to 4 percentage points worth of the inflation was due to Biden’s stimulus spending in the  American Rescue Plan  — a $1.9 trillion pandemic relief measure that included $1,400 checks to most Americans; expanded unemployment benefits; and money for schools, small businesses and states.  Mark Zandi , chief economist of Moody’s — whose work is often cited by the White House — said the impact of the stimulus measure now “has largely faded.”

Economists note that the American Rescue Plan came after two other pandemic stimulus laws enacted under Trump that were  worth  a  total  of $3.1 trillion. That spending, too, could have contributed to inflation.

Immigrants Entering U.S. Under Biden

Trump grossly inflated the number of immigrants who have entered the country during the Biden administration — putting the number at 18 million to 20 million. The number, by our calculation, is about a third of that. Trump also claimed, without evidence, that many of those immigrants are from prisons and mental institutions.

“It could be 18, it could be 19, and even 20 million people,” Trump said of the immigrants who have entered the U.S. during the Biden administration. Later in the debate, Trump asked Biden why there had been no accountability “for allowing 18 million people many from prisons, many from mental institutions” into the country.

That’s a greatly exaggerated number. We took a deep dive into the immigration numbers  in February , and again in  mid-June , and we came up with an estimate of at most a third of Trump’s number.

Here’s the breakdown:

Department of Homeland Security data show nearly 8 million encounters at the U.S.-Mexico border between February 2021, the month after Biden took office, and May, the last month of available  statistics . That’s a figure that includes both the 6.9 million apprehensions of migrants caught between legal ports of entry – the number typically used for illegal immigration – and nearly 1.1 million encounters of migrants who arrived at ports of entry without authorization to enter the U.S.

DHS also has comprehensive data, through February, of the initial processing of these encounters. That information shows 2.9 million were removed by Customs and Border Protection and 3.2 million were released with notices to appear in immigration court or report to Immigration and Customs Enforcement in the future, or other classifications, such as parole. (Encounters do not represent the total number of people, because some people attempt multiple crossings. For example, the recidivism rate was 27% in fiscal year 2021,  according to the most recent figures  from CBP.) 

As  we’ve explained before , there are also estimates for “gotaways,” or migrants who crossed the border illegally and evaded the authorities. Based on an average annual apprehension rate of 78%, which DHS provided to us, that would mean there were an estimated 1.8 million gotaways from February 2021 to February 2024. The gotaways plus those released with court notices or other designations would total about 5 million.

There were also 407,500 transfers of unaccompanied children to the Department of Health and Human Services and 883,000 transfers to ICE. The ICE transfers include those who are then booked into ICE custody, enrolled in “ alternatives to detention ” (which include technological monitoring) or released by ICE. We don’t know how many of those were released into the country with a court notice. But even if we include those figures, it still doesn’t get us to anywhere near 18 to 20 million.

And we should note that these figures do not reflect whether a migrant may ultimately be allowed to stay or will be deported, particularly since there is a yearslong backlog of immigration court cases.

Also, as we have  written   repeatedly , Trump has provided no credible support for his incendiary claim that countries are emptying their prisons and mental institutions and sending those people to the U.S. Experts tell us they have seen no evidence to substantiate it.

Earlier this month, we looked into  Trump’s claim as it relates to Venezuela, because Trump has repeatedly cited a drop in crime there to support his claim about countries emptying their prisons and sending inmates to the U.S. Reported crime is trending down in Venezuela, but crime experts in the country say there are numerous reasons for that — including an enormous out-migration of citizens and a consolidation of gang activity — and they have nothing to do with sending criminals to the U.S.

“We have no evidence that the Venezuelan government is emptying the prisons or mental hospitals to send them out of the country, whether to the USA or any other country,” Roberto Briceño-León, founder and director of the independent Venezuelan Observatory of Violence, told us.

Border Under Trump

Trump claimed that “we had the safest border in history” in the “final months” of his presidency, according to Border Patrol. But according to  data  provided by Customs and Border Protection, apprehensions of those trying to cross illegally into the U.S. in the last three full months of Trump’s presidency were about 50% higher than in the  three months  before he took office.

In fact, as we wrote in our piece, “ Trump’s Final Numbers ,” illegal border crossings, as measured by  apprehensions at the southwest border , were 14.7% higher in Trump’s final year in office compared with the last full year before he was sworn in.

But these statistics tell only part of the story. The number of apprehensions fluctuated wildly during Trump’s presidency, from a  monthly  low of 11,127 in April 2017 to a high of 132,856 in May 2019.

Back in April,  we wrote  about a misleading chart that Trump showed to the crowd during a speech in Green Bay, Wisconsin. “See the arrow on the bottom? That was my last week in office,” Trump said. “That was the lowest number in history.” But Trump was wrong on both points.

The arrow was pointing to apprehensions in April 2020, when apprehensions plummeted during the height of the pandemic.

“The pandemic was responsible for a near-complete halt to all forms of global mobility in 2020, due to a combination of border restrictions imposed by countries around the world,”  Michelle Mittelstadt , director of communications for the Migration Policy Institute, told us.

After apprehensions reached a pandemic low in April 2020, they rose every month after that. In his last months in office, apprehensions had more than quadrupled from that pandemic low and were higher than the month he took office.

Trump falsely claimed that “some states” run by Democrats allow abortions “after birth.” As  we have written , that’s simply false. If it happened, it would be  homicide , and that’s  illegal .

“No such procedure exists,” the American College of Obstetricians and Gynecologists  says  on its website.

The former president  has wrongly said  that abortions after birth were permitted under Roe v. Wade — the Supreme Court ruling that established a constitutional right to abortion until it was  reversed  in 2022. It was not.

Under Roe, states could outlaw abortion after fetal viability, but with exceptions for risks to the life or health of the mother. Many Republicans  have objected  to the health stipulation, saying it would allow abortion for any reason. Democrats say exceptions are needed to protect the mother from medical risks. We should note, late-term abortions  are rare . According to the  Centers for Disease Control and Prevention , less than 1% of abortions in the U.S. in 2020 were performed after 21 weeks gestational time.

In June 2022, after Trump had appointed three conservative justices to the Supreme Court, the court  overturned  Roe in a 5-4 ruling. Biden  supports  restoring Roe as “the law of the land,” as he said in his State of the Union address in March.

Trump Calls Border ‘The Most Dangerous Place’

In his focus on the U.S. border with Mexico, Trump  made  the unsupported claim that it is “the most dangerous place in the world.”

It’s true that unauthorized border crossings  can be dangerous  — 895 people died while doing so in fiscal year 2022, which is the most recent year for which the Customs and Border Protection has  data . Most of those deaths were heat related.

And the International Organization for Migration called calendar year 2022 “the deadliest year on record” for migration in the Americas, with a total of 1,457 fatalities throughout South America, Central America, North America and the Caribbean. The organization began tracking deaths and disappearances related to migration in 2014.

“Most of these fatalities are related to the lack of options for safe and regular mobility, which increases the likelihood that people see no other choice but to opt for irregular migration routes that put their lives at risk,” the organization said in its  2022 report .

Trump suggested that the border crossings imperil Americans when he went on to say, “these killers are coming into our country, and they are raping and killing women.”

But, as  we’ve written before , FBI data show a downward trend in violent crime in the U.S., and there’s no evidence to support the claim that there’s been a crime wave driven by immigrants.

Crime analyst Jeff Asher, co-founder of the New Orleans firm  AH Datalytics , told us in May that there’s no evidence in the data to indicate a migrant crime wave.

Similarly, Jeffrey Butts, director of the Research and Evaluation Center at the John Jay College of Criminal Justice,  told the New York Times  in February there was no evidence of a migrant crime wave in New York City after Texas Gov. Greg Abbott began busing migrants there in April 2022.

“I would interpret a ‘wave’ to mean something significant, meaningful and a departure from the norm,” Butts said at the time. “So far, what we have are individual incidents of crime.”

Also, it’s worth noting that the Institute for Economics and Peace’s  Global Peace Index  — which measures the safety of 163 countries based on 23 indicators, including violent crime, deaths from internal conflict and terrorism — said the “least peaceful country” is Afghanistan, followed by Yemen, Syria, South Sudan and the Democratic Republic of the Congo.

In discussing inflation, the former president embellished the degree to which food prices have increased.

“It’s killing people. They can’t buy groceries anymore,” Trump said. “You look at the cost of food, where it’s doubled, tripled and quadrupled. They can’t live.”

According to the Bureau of Labor Statistics, the Consumer Price Index for food has  gone up 17.5%  — not 100% to 300% — since January 2021. The Consumer Price Index specifically for groceries, or “food at home,” has  risen 20.8% .

Climate Change

During a short exchange about climate change, Trump boasted that during his tenure “we had the best environmental numbers ever.” It is not clear what he was referring to exactly, but he said if elected president he wanted to have “absolutely immaculate clean water and I want absolutely clean air — and we had it.” He might have been referring to a talking point that Andrew Wheeler, Trump’s former Environmental Protection Agency administrator, had recommended Trump mention during the debate: “CO2 emissions went down” during his administration, as  the Hill reported . 

Greenhouse gas emissions, which are responsible for global warming,  did decline  from 2019 to 2020. But that was “largely due to the impacts of the coronavirus (COVID-19) pandemic on travel and economic activity,” according to the EPA. Emissions increased by 5.7% from 2020 to 2022, once the economy started getting reactivated again, the agency said. 

According to an  analysis by the New York Times , Trump’s administration reversed nearly 100 environmental rules, including 28 regulations on air pollution and emissions, and eight rules that limited water pollution. Reportedly, Trump  recently asked  oil executives and lobbyists to donate to his campaign, promising he would roll back other environmental rules that hurt fossil fuel interests. 

“He’s not done a damn thing for the environment,” Biden said in response, pointing out that Trump had  pulled the U.S. out of the Paris Agreement . “I immediately joined it because if we reach the 1.5 degrees Celsius … there’s no way back,” Biden said. 

As  we’ve reported , although reaching 1.5 degrees Celsius, or 2.7 degrees Fahrenheit, of warming comes with a number of very serious impacts, it is not a point of no return. Scientists agree that every increment of global warming increases these negative impacts, but 1.5 degrees is not a magic number after which everything is doomed, they say. 

Immigrants Living in Hotels

During the debate, Trump  mentioned   twice  that while immigrants crossing the border illegally were “living in luxury hotels,” in New York City and other cities “our veterans are living in the street.”

While it is true that New York City has  provided   hotel   rooms  to migrant families as a temporary shelter solution, there is no evidence that immigrants are being placed in “luxury” hotels. 

In 2023, Mayor Eric Adams  signed  a $275 million contract with the Hotel Association of New York City to house 5,000 migrants. The deal was intended to help  struggling hotels  impacted by the pandemic and did not expect to include luxury hotels. “There are no gold-plated rooms that are being given away contrary to any reports that you may have seen,” the association president  told NY1  at the time. In January, the city  signed  another $77 million contract to shelter migrant families in hotels. 

In April, social media posts falsely claimed immigrants had stormed New York City Hall to demand luxury hotel accommodations. But as the  Associated Press reported , the immigrants were there for a hearing about racial inequities in shelter and immigrant services. 

In 2023, the number of veterans experiencing homelessness increased 7.4% from 2022, according to  data  from the Department of Housing and Urban Development. But homelessness among veterans has been declining in recent years, with a 4% overall reduction within the last three years alone. 

Terrorist Attacks Under Trump

While talking about Iran and terrorism, Trump falsely claimed that “you had no terror, at all, during my administration.” As  we’ve written , there were several acts of terrorism carried out by foreign-born individuals when Trump was in office.

For example, in October 2017, Sayfullo Saipov  used  a truck to run down people in New York City. He killed eight people,  including  Americans and tourists, in an attack carried out on behalf of the Islamic State.

Then in December 2017, Akayed Ullah  detonated  a homemade pipe bomb he was wearing inside a New York City subway station. Ullah  told  authorities he did it in response to U.S. airstrikes against the Islamic State in Syria and other places.

Then in  December 2019 , Second Lt. Mohammed Saeed Alshamrani, a member of the Royal Saudi Air Force, shot 11 people at Florida’s Naval Air Station Pensacola, killing three U.S. sailors. Trump’s own attorney general, William Barr,  called  it an act of terrorism in January 2020. “The evidence shows that the shooter was motivated by jihadist ideology,” Barr said in a statement.

China Trade Deficit

When discussing U.S. trade relations with China, Trump said “we have the largest deficit with China.” That’s false, as  we’ve written .

In 2023, the U.S. had a trade deficit with China in goods and services of roughly $252 billion,  according to  revised figures the Bureau of Economic Analysis  released  in early June. The deficit in goods trading was about $279 billion which was partially offset by a roughly $27 billion surplus in the trading of  services  — which can include travel, transportation, finance and intellectual property.

The trade gap with China last year was the lowest it had been since 2009, when it was $220 billion.

In fact, according to BEA data going back to 1999, the highest total U.S.-China trade deficit in goods and services was about $378 billion in 2018 — when Trump was president. Under Biden, the highest trade deficit with China was $366 billion in 2022.

Not ‘Greatest Economy’ Under Trump

Trump falsely said that prior to the pandemic, the U.S. had “the greatest economy in the history of our country. … Everything was locked in good.”

Trump’s boast about creating the “greatest economy in history” is ubiquitous in his campaign speeches. And it’s not true, at least not by the objective measure typically used to gauge the health of the economy.

As  we have written , economists generally measure a nation’s health by the growth of its  inflation-adjusted gross domestic product . Under Trump, growth was modest. Real GDP in Trump’s four years grew annually by 2.5% in 2017, 3% in 2018 and 2.5% in 2019 — before the economy went into a tailspin during the pandemic in 2020, when real GDP declined by 2.2%,  according to  the Bureau of Economic Analysis.

So, in the best year under Trump, U.S. real GDP grew annually by 3%. By contrast, the nation’s economy grew at a faster annual rate  48 times  and under every president before and after Trump dating to 1930, except Barack Obama and Herbert Hoover. The economy grew at more than 3% six of Ronald Reagan’s eight years, including 7.2% in 1984, and it grew 5% or more 10 times under Franklin D. Roosevelt, including 18.9% in 1942.  Under Biden , the GDP grew by 5.8% in 2021 — a post COVID-19 bounce-back — by 1.9% in 2022 and 2.5% in 2023.

Trump’s Was Not Largest Tax Cut in History

As he has many times before, Trump wrongly claimed, “I gave you the largest tax cut in history.” But saying this over and over, as Trump has for years, doesn’t make it any more true.

As  we have been writing  even before the 2017  Tax Cuts and Jobs Act  was enacted into law, while the law provided tax relief to nearly all Americans, it was not the largest tax cut in U.S. history either as a percentage of gross domestic product (the measure preferred by economists) or in inflation-adjusted dollars.

According to a Tax Policy Center  analysis , the law reduced the individual income taxes owed by Americans by about $1,260 on average in 2018. It also reduced the top corporate tax rate from  35% to 21% , beginning in January 2018.

The law signed by Trump was initially projected to cost $1.49 trillion over 10 years,  according to the nonpartisan Joint Committee on Taxation . It could end up costing substantially more if individual tax provisions are extended past 2025. Over the first four years, the average annual cost was estimated to be $185 billion. That was about 0.9% of  gross domestic product  in 2018.

That’s nowhere close to President Ronald Reagan’s 1981 tax cut, which was 2.89% of GDP over a four-year average. That’s according to a  2013 Treasury Department analysis  on the revenue effects of major tax legislation. Five more tax measures since 1940 had an impact larger than 1% of GDP, and the Committee for a Responsible Federal Budget  includes  a 1921 measure as also being larger than the 2017 plan. That’s eighth place for Trump’s “biggest tax cut in our history.”

In inflation-adjusted dollars, the Trump-era tax cut is also less than the American Taxpayer Relief Act of 2012, which comes in at No. 1 with a $320.6 billion cost over a four-year average. And it’s less than tax reductions in 2010 ($210 billion) and 1981 ($208 billion).

Energy Independence

Trump boasted, as he  often does , that “on Jan. 6 [2021], we were energy independent,” implying that’s no longer the case under Biden. But by Trump’s definition, the country remains energy independent.

To be clear, under Trump, the U.S. never stopped  importing  sources of energy,  including crude oil , from other countries. What he likely means is that the country either  produced  more energy than it consumed, or  exported  more energy than it imported. During Trump’s presidency, after years trending in that direction, the U.S. did hit a tipping point where exports of primary energy exceeded energy imports from foreign sources in 2019 and 2020 — the first times that had happened since 1952,  according to  the U.S. Energy Information Administration. 

But contrary to Trump’s suggestion, that has continued in the Biden presidency. The U.S., during Biden’s presidency, has  exported  more energy,  including petroleum , than it imported, and it has  produced  more energy than it consumed. Also, the U.S. is producing record amounts of  oil  and  natural gas  under Biden.

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Bureau of Labor Statistics. “ Unemployment Rate – Black or African American .” Data extracted 27 Jun 2024.

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Goldberg, Jeffrey. “ Trump: Americans Who Died in War Are ‘Losers’ and ‘Suckers’. ” 3 Sep 2020.

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Tapper, Jake. “ Exclusive: John Kelly goes on the record to confirm several disturbing stories about Trump .” CNN. 3 Oct 2023.

Leiserson, Greg and Danny Yagan. “ What Is the Average Federal Individual Income Tax Rate on the Wealthiest Americans? ” White House. 23 Sep 2021.

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“ Climate Change Indicators: U.S. Greenhouse Gas Emissions .” EPA. Updated 27 Jun 2024. 

Popovich, Nadja, et al. “ The Trump Administration Rolled Back More Than 100 Environmental Rules. Here’s the Full List. ” The New York Times. 20 Jan 2021. 

Friedman,Lisa, et al. “ At a Dinner, Trump Assailed Climate Rules and Asked $1 Billion From Big Oil. ” The New York Times. 9 May 2024. 

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Jaramillo, Catalina. “ Warming Beyond 1.5 C Harmful, But Not a Point of No Return, as Biden Claims .” FactCheck.org. 27 Apr 2023. 

Zraick, Karen. “ How Manhattan Hotels Became Refuges for Thousands of Migrants .” New York Times. 23 Mar 2023.

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U.S. Bureau of Labor Statistics.  Consumer Price Index for All Urban Consumers: Food at Home in U.S. City Average . Retrieved from FRED, Federal Reserve Bank of St. Louis. Accessed 27 Jun 2024.

U.S. Bureau of Labor Statistics.  Consumer Price Index for All Urban Consumers: Food in U.S. City Average . Retrieved from FRED, Federal Reserve Bank of St. Louis. Accessed 27 Jun 2024.

Farley, Robert. “ Trump’s Comments About ‘Cutting’ Entitlements in Context .” FactCheck.org. 15 Mar 2024.

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Karen Read jury failed to reach verdict resulting in a mistrial. What's a mistrial?

After the third time the jury came back unable to reach a verdict, Judge Beverly Cannone  was forced to declare a mistrial.

Read is on trial for the 2022 death of Boston police Officer  John O'Keefe , who she was dating at the time of his death. She was arrested days afterward on charges of manslaughter, motor vehicle homicide and leaving the scene of a deadly crash.

Two narratives have emerged since the arrest. The state alleges that Read killed O'Keefe by backing into him with a car and leaving him to die. Read's defense team argues that the police and other parties have colluded to frame Read for O'Keefe's murder.

The case has drawn national attention and daily protests outside the courtroom.

So what happens now that there is a mistrial?

What is a mistrial?

When a jury deadlocks and can't reach a verdict, a judge declares a mistrial.

This means the trial will start all over again from the beginning with a new jury. 

The district attorney would have to decide whether or not to bring the case forward again. This would not violate the constitutional prohibition on "double jeopardy" because no verdict was reached.

The district attorney has said they plan to bring the case forward again. A status hearing for how the case will move forward will take place at 2 p.m. on July 22.

What does a hung jury mean?

A hung jury is when the members of the jury – in the case of the Karen Read trial the six men and six women – are unable to reach a verdict. It's also called being deadlocked.

In this case, the jury told the judge on Friday they were deadlocked and were told to keep deliberating. On Monday morning, they again told the judge they were deadlocked and were told to keep deliberating. And then again, on Monday afternoon, at which point the judge declared a mistrial.

What's the difference between a mistrial vs. a hung jury?

A mistrial is a trial that is not completed. It could not be completed because of comments made in front of the jury that make it impossible for it to be a fair trial, misconduct on the part of a juror attorney, or a hung jury.

A hung jury is specifically when the jurors can't come to a conclusion, as happened in the Karen Read trial. When this happens, the judge is forced to declare a mistrial.

More From Forbes

Kylian mbappe’s real madrid number and details of ‘most spectacular’ presentation revealed by as.

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Superstar Kylian Mbappe's number at Real Madrid, and details of what has been dubbed "the most ... [+] spectacular unveiling of a soccer player in history", have been revealed through a report by AS which cited anonymous sources.

Kylian Mbappe's number at Real Madrid, and details of what has been dubbed "the most spectacular unveiling of a soccer player in history", have been revealed through a report by AS which cited anonymous sources.

After two false dawns in 2017 and 2022, Mbappe will finally don Madrid's iconic white shirt in light of joining from Paris Saint-Germain on a free transfer this summer.

He has already been added to the first team squad on the club's official website alongside fellow new signing Endrick , for whom Madrid President Florentino Perez agreed a deal in late 2022 with Palmeiras which could reach north of $60 million in value.

One interesting facet of that development is that neither new addition to the "forwards" section of head coach Carlo Ancelotti's talented outfit has been assigned a number yet.

It was previously reported by OK Diario that Mbappe would inherit Luka Modric's 10 jersey, during a time when the Croat was expected to leave when his contract expired on June 30 this year.

With Toni Kroos walking off into the sunset following Los Blancos' record-extending 15th Champions League win at Wembley last month, however, and retiring altogether from the sport after wrapping up the European Championship with Germany, Modric is set to continue in the Spanish capital for at least another 12 months.

This is why, according to AS , Mbappe will take the number 9 which his compatriot Karim Benzema left vacant in 2023/2024 when departing for Saudi Arabia.

On July 16, the same outlet reports, Mbappe will be unveiled at the Bernabeu wearing the shirt with said number before 80,000 fans.

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An anonymous source told the Madrid-based newspaper that Mbappe's presentation "will be the most spectacular unveiling of a soccer player in history."

"Madrid has grand plans to show everyone that they have finally got their man," AS writes, and the Frenchman himself "will have no doubt about how important he is to his new employers from day one".

With Perez acting as the master of ceremonies, Mbappe's entrance will have "WWE-style pyrotechnics".

Live music will also be played in front of the stage, with guests and fans enjoying the action from three of the stadium's stands as if the presentation "were a concert".

Tied down in a contract until mid-2029, it now remains to be seen if Mbappe can live up to what is expected of him in Spain and perhaps finally get his hands on prestigious trophies such as the UCL and Ballon d'Or which have eluded him so far.

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