fast food business plan template

• Sample Business Plans
• Food, Beverage & Restaurant

Fast Food Restaurant Business Plan

Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

Free Business Plan Template

Download our free fast food restaurant business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Products and Services: Highlight your food menu and the services you will offer to your customers. Describe any special dishes you serve.
• For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• Vegetarian fast food restaurants
• Pizza chains
• Mexican fast food restaurants
• Asian fast food restaurants
• Sandwich shops
• Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

• Owners: List the founders or owners of your fast food restaurant. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established fast food restaurant business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your fast food restaurant from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.
• Regulatory Environment: List regulations and licensing requirements affecting fast food restaurants, such as business registration, insurance, food service license, employment, and environmental regulations.

Here are a few tips for writing the market analysis section of your fast food business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Fast Food Menu: Start this section by offering an overview of your fast food menu. Include the details about the types of cuisine, dietary options you provide, and any signature dishes.
• Beverages and Desserts: Besides the fast food items, mention if your restaurant serves any other beverages such as tea, coffee, soft drinks, juices, and desserts or treats. For instance, dramatic style involves using longer & thicker lashes for a glamorous look.
• Food Preparation and Safety Measures: This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.Your safety measures may include maintaining cleanliness, regular sanitization, and conducting regular staff training programs.
• Special Services: Mention if your fast food restaurant offers any additional services. You may include services like online ordering, drive-thru, and valet parking.

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your products and services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include offering loyalty programs, online food delivery services, and creating corporate accounts.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, focusing on personalized service, offering promotions, etc

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your restaurant’s staffing requirements, including the number of employees or kitchen staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your fast food restaurant. Your operational processes may include restaurant opening, staff assignments, food preparation and cooking, order fulfillment, cleanliness and sanitization, and closing procedures.
• Equipment & Machinery: Include the list of equipment and machinery required for fast food restaurants, such as refrigerators, coffee machines, ice machines, POS systems, Utensils and kitchen tools, and food preparation equipment.
• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your fast food restaurant, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a fast food restaurant, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

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Frequently asked questions, why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Here is a free business plan sample for a fast food restaurant.

Have you been toying with the idea of launching a fast food restaurant but feel overwhelmed about where to start?

In the content that follows, we're excited to present to you a comprehensive sample business plan tailored for a fast food restaurant venture.

As any seasoned entrepreneur will tell you, a robust business plan is the cornerstone of a thriving business. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fast food dreams into reality.

To streamline your planning process and get you started on the right foot, feel free to utilize our fast food restaurant business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your fast food restaurant?

A good business plan for a fast food restaurant must be tailored to the unique challenges and opportunities of the fast food industry.

To start, it's important to provide a comprehensive overview of the fast food market. This should include current statistics and an analysis of emerging trends, similar to what we've outlined in our fast food restaurant business plan template .

Your business plan should clearly articulate your concept. This includes your vision, identifying your target demographic (such as families, students, commuters), and the distinctive appeal of your fast food restaurant (speed of service, affordability, menu diversity, drive-thru option, etc.).

Market analysis is a critical component. You need to thoroughly understand your local competitors, market demands, and consumer preferences specific to fast food dining.

For a fast food restaurant, particular emphasis should be placed on the menu you plan to offer. Detail your menu items - burgers, fries, shakes, salads, and other offerings - and explain how they cater to the tastes and demands of your target market.

The operational plan is vital. It should outline the location of your restaurant, the layout of the kitchen and dining area, supply chain logistics for ingredients, and the food preparation process.

In the fast food industry, it is crucial to highlight the efficiency of service, consistency in food quality, and adherence to health and safety regulations.

Then, delve into your marketing and sales strategies. How do you plan to attract customers and encourage repeat business? Discuss promotional tactics, customer loyalty programs, and upselling strategies (like combo meals or limited-time offers).

Implementing digital strategies, such as online ordering, a user-friendly website, and an active social media presence, is increasingly important for fast food restaurants.

The financial section is another cornerstone. It should cover the initial investment, projected sales, operating expenses, and the point at which the business will become profitable.

In the fast food sector, where competition is fierce, it's critical to have a precise financial plan and understand your cost structure. For assistance, consider using our financial forecast for a fast food restaurant .

Compared to other business plans, a fast food restaurant's plan must address specific factors such as high-volume inventory management, quick service delivery models, and the potential for franchise expansion.

A well-crafted business plan will not only help you clarify your strategy and operational approach but also attract investors or secure loans.

Investors and lenders are looking for a solid market analysis, realistic financial projections, and a clear plan for day-to-day operations in a fast food setting.

By presenting a thorough and substantiated business plan, you showcase your dedication and readiness to make your fast food restaurant a success.

To achieve these goals while saving time, you can fill out our fast food restaurant business plan template .

A free example of business plan for a fast food restaurant

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fast food restaurant .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The fast food industry is a dynamic and ever-expanding market with significant growth potential.

As of recent estimates, the global fast food market size is valued at over 650 billion dollars, with projections indicating a continued increase due to the fast-paced lifestyle of consumers and the convenience offered by fast food restaurants.

In the United States alone, there are over 200,000 fast food establishments, contributing to an annual revenue of more than 200 billion dollars for the fast food sector.

These statistics underscore the integral role fast food restaurants play in the American diet and their substantial impact on the economy.

The fast food industry is witnessing a transformation as consumer preferences evolve towards healthier and more sustainable options.

There is a surge in demand for menu items featuring organic ingredients, plant-based proteins, and locally sourced produce. Fast food chains are increasingly incorporating vegetarian and vegan options to cater to a broader audience.

Technology is also revolutionizing the fast food experience, with mobile ordering, contactless payments, and AI-driven drive-thrus enhancing convenience and efficiency.

Delivery services and virtual kitchens are expanding rapidly, allowing customers to enjoy their favorite fast food without leaving their homes.

Transparency in food sourcing and preparation is becoming more important to consumers, leading to a greater emphasis on clear labeling and the traceability of ingredients.

These trends highlight the fast food industry's adaptability and responsiveness to the changing preferences and values of modern consumers.

Success Factors

Several factors contribute to the success of a fast food restaurant.

Consistency in food quality is paramount. Customers expect their favorite items to taste the same across different visits and locations.

Innovation in menu offerings can help a fast food restaurant stand out, especially when it comes to incorporating healthier options or unique flavors.

A prime location with high foot traffic or easy access for drivers can significantly boost a restaurant's visibility and patronage.

Exceptional customer service, with a focus on speed and accuracy, is essential in an industry where convenience is king.

Lastly, managing costs effectively, embracing sustainability practices, and staying aligned with current industry trends, such as offering plant-based alternatives or tech-enhanced ordering systems, are crucial for the enduring success of a fast food restaurant.

The Project

Project presentation.

Our fast food restaurant project is designed to cater to the increasing number of consumers seeking quick, convenient, and healthier fast food options. Strategically located in high-traffic urban areas or near health-conscious communities, our restaurant will offer a diverse menu of fast food classics reimagined to be gluten-free, including burgers, fries, wraps, and salads, all made with premium ingredients and guaranteed to be gluten-free.

We will prioritize the flavor, quality, and nutritional value of our offerings to ensure a satisfying and guilt-free dining experience for our customers.

Our fast food establishment aims to set a new standard for gluten-free fast food, providing a haven for those with gluten sensitivities or preferences, and enhancing the fast food landscape with healthier alternatives.

Value Proposition

The value proposition of our gluten-free fast food restaurant revolves around delivering fast, delicious, and nutritious meals that cater to the needs of gluten-intolerant individuals and health-conscious diners.

Our dedication to serving high-quality, gluten-free fast food differentiates us from traditional fast food outlets and offers a unique dining experience that supports the health and satisfaction of our customers.

We are committed to fostering an inclusive dining space where everyone can indulge in their fast food favorites without the worry of gluten, and we aim to promote understanding and appreciation for the benefits of gluten-free eating.

Our restaurant seeks to become a cornerstone in the community, providing a fast food alternative that not only tastes great but also aligns with the dietary needs and values of our customers.

Project Owner

The project owner is an entrepreneur with a passion for revolutionizing the fast food industry by introducing healthier, gluten-free options.

With a background in restaurant management and a personal interest in nutrition and wellness, the owner is driven to establish a fast food restaurant that stands out for its commitment to quality, health, and flavor innovation.

Armed with a vision of transforming the fast food experience, the owner is dedicated to offering delectable gluten-free meals that contribute to the well-being of the community.

His dedication to excellence and his zeal for redefining fast food make him the driving force behind this project, aiming to provide a delicious and health-conscious alternative for fast food aficionados.

The Market Study

Market segments.

The market segments for this fast food restaurant are diverse and cater to a wide range of customers.

Firstly, there are busy individuals seeking quick and convenient meal options without compromising on taste or quality.

Secondly, the market includes young adults and students who often look for affordable and fast dining experiences.

Additionally, families with children are a significant segment, as they require kid-friendly menu options that are both nutritious and appealing to younger palates.

Lastly, health-conscious consumers are also targeted, especially those looking for healthier fast food alternatives, such as options with lower calories, less fat, or more vegetables.

SWOT Analysis

A SWOT analysis of this fast food restaurant project highlights several key factors.

Strengths include a strong brand concept focused on speed and quality, a diverse menu catering to various tastes, and the ability to leverage technology for efficient service.

Weaknesses might encompass the challenges of maintaining consistency across multiple locations and the high operational costs associated with fresh ingredients and labor.

Opportunities can be found in the growing demand for healthier fast food options, the potential for digital ordering and delivery services, and the ability to expand into new markets.

Threats include intense competition from established fast food chains, fluctuating food prices, and changing consumer preferences towards home-cooked or high-end dining experiences.

Competitor Analysis

Competitor analysis in the fast food industry indicates a highly competitive landscape.

Direct competitors include major fast food chains, local diners, and food trucks, all vying for a share of the consumer's wallet.

These competitors strive to offer convenience, affordability, and taste to attract a broad customer base.

Potential competitive advantages for our restaurant include a unique menu with healthier options, a focus on sustainability, and the use of technology to enhance the customer experience.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fast food restaurant's competitive advantages lie in our commitment to providing a fast, yet high-quality dining experience.

We offer a menu that includes classic fast food items alongside innovative dishes that cater to health-conscious consumers, such as salads, grilled options, and low-carb alternatives.

Our use of technology streamlines the ordering process, reduces wait times, and offers convenience through mobile ordering and delivery options.

We also prioritize sustainability by sourcing ingredients locally where possible and using eco-friendly packaging, which resonates with environmentally aware customers.

You can also read our articles about: - how to open a fast food restaurant: a complete guide - the customer segments of a fast food restaurant - the competition study for a fast food restaurant

The Strategy

Development plan.

Our three-year development plan for the fast food restaurant is designed to cater to the growing demand for quick, affordable, and delicious meals.

In the first year, our goal is to establish a strong local presence and build a loyal customer base by offering a menu that combines classic fast food items with innovative twists.

The second year will focus on expanding our reach by opening additional outlets in high-traffic areas and possibly exploring franchising opportunities.

In the third year, we plan to diversify our menu options to include healthier, locally-sourced ingredients and environmentally-friendly packaging, responding to consumer trends and increasing our market share.

We will continuously strive to improve operational efficiency, customer service, and marketing strategies to solidify our brand's reputation in the competitive fast food industry.

Business Model Canvas

The Business Model Canvas for our fast food restaurant targets a broad customer segment, including busy professionals, students, families, and anyone seeking convenient and tasty meal options.

Our value proposition is centered on providing a diverse menu with quick service, affordable prices, and a memorable dining experience.

Sales channels include our physical restaurant locations, online ordering platforms, and potential delivery partnerships.

Key resources involve our kitchen facilities, trained staff, and supply chain relationships.

Our key activities include meal preparation, customer service, and maintaining a strong digital presence.

Revenue streams will be generated from direct food sales, while costs will be associated with ingredients, labor, and operational expenses.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on engaging with our community and creating a brand that resonates with our customers' desire for convenience and taste.

We plan to leverage social media marketing, local advertising, and promotional deals to attract and retain customers.

Collaborations with local businesses and event sponsorships will help us increase brand visibility and community involvement.

Customer loyalty programs and feedback mechanisms will be implemented to encourage repeat business and continuous improvement based on customer input.

Risk Policy

Our risk policy focuses on mitigating operational risks, ensuring food safety, and managing financial stability.

We will comply with all health and safety regulations, conduct regular staff training, and implement rigorous quality control measures to ensure the highest standards of food safety.

Cost management strategies will be in place to control expenses and optimize profit margins.

We will also secure comprehensive insurance to protect against potential liabilities and unforeseen events.

Our commitment is to provide fast, safe, and enjoyable dining experiences while maintaining financial health and operational excellence.

Why Our Project is Viable

We are confident in the viability of our fast food restaurant due to the universal appeal of convenient and flavorful meals.

With a focus on customer satisfaction, operational efficiency, and adaptability to market trends, we believe our business is well-positioned for success.

We are excited to serve our community and look forward to the growth and evolution of our fast food restaurant.

Our team is prepared to make the necessary adjustments to navigate the dynamic food industry and achieve our vision of becoming a leading fast food destination.

You can also read our articles about: - the Business Model Canvas of a fast food restaurant - the marketing strategy for a fast food restaurant

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fast food restaurant and our financial plan for a fast food restaurant .

Initial expenses for our fast food restaurant include the cost of leasing a high-traffic location, outfitting the kitchen with commercial-grade fast food equipment, obtaining necessary permits and licenses, sourcing quality ingredients for our menu, hiring and training staff for efficient service, and investing in branding and marketing to attract our target customer base.

Our revenue assumptions are based on a comprehensive market analysis of the fast food industry, taking into account the popularity of quick-service meals, competitive pricing strategies, and the convenience factor that appeals to our target demographic.

We expect a steady increase in customer patronage, beginning with a conservative estimate and expanding as our brand recognition and reputation for delicious, high-quality fast food grows.

The projected income statement outlines our anticipated revenue from fast food sales, cost of goods sold (including ingredients and packaging), labor costs, and other operating expenses (such as utilities, rent, marketing, and administrative costs).

This will provide us with a projected net profit, which is essential for assessing the long-term viability of our fast food venture.

The projected balance sheet will display assets unique to our operation, like kitchen equipment and initial food inventory, as well as liabilities such as loans and accounts payable.

It will offer a snapshot of the financial standing of our fast food restaurant at the conclusion of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support day-to-day operations and growth initiatives.

The projected financing plan will identify the sources of funding we intend to tap into to cover our initial costs, including potential investors, bank loans, or personal savings.

We will keep a close eye on the working capital requirement to ensure we have sufficient funds on hand to manage inventory, handle payroll, and meet other short-term obligations.

The break-even analysis will pinpoint the sales volume we need to achieve to cover all our expenses and begin generating a profit, marking the point at which our fast food restaurant becomes financially sustainable.

To gauge the performance and success of our fast food restaurant, we will monitor key indicators such as the profit margin on our menu items, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to determine the profitability of the capital we have invested in our business.

These metrics will be instrumental in assessing the financial health and operational success of our fast food restaurant.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fast food restaurant .

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The Ultimate Guide to Fast Food Business Plan Template

A Fast Food Business Plan Template is an essential roadmap for starting and running a successful fast-food venture. It outlines key business strategies, financial projections, and operational guidelines.

Crafting a fast food business plan can be the cornerstone of a thriving fast-food enterprise, guiding entrepreneurs through the complexities of menu selection, branding, marketing, and financial planning. In this guide, we distill the critical elements of a comprehensive plan into a user-friendly template, tailored for the fast-paced, competitive world of fast food.

Our template is designed to streamline the planning process, benchmark progress, and attract investors by laying out a clear vision for your business’s growth and success. Whether you’re launching your first fast food outlet or scaling up, this guide provides the structured approach needed to navigate the industry with confidence.

The Ingredients Of Success In Fast Food

Launching a fast food enterprise starts with a blend of passion and strategy. Understanding what makes a fast food business thrive is key. Like a chef perfecting their signature dish, business owners must mix the right elements. This section explores the essential components for a successful fast food plan.

Market Research Essentials

Market research is the foundation of any fast food success story. Knowing the industry, competitors, and customer preferences helps you stand out. Here is a simple recipe to gather this essential data:

• Analyze trends: What are people craving right now?
• Scout the competition: What are other fast food joints doing?
• Customer feedback: Listen to what eaters love and want.
• Location intelligence: Pick hot spots hungry crowds flock to.

Utilize surveys, online tools, and local insights to feed your strategy.

Identifying Your Unique Selling Proposition

Your Unique Selling Proposition (USP) is the secret sauce of your brand. It answers why someone should choose your fast food over another. Discover your USP with these steps:

• Spotlight specialties: What can your fast food provide that others can’t?
• Taste the difference: Offer something uniquely delicious.
• Value for money: Make your price as appealing as your menu.
• Speedy service: Quick bites need quicker service times.

Your USP can range from exclusive recipes to eco-friendly practices. Stick to what makes your fast food brand unforgettable.

Crafting Your Fast Food Concept

Crafting a fast food concept can be thrilling. It’s the blueprint of your dream. It involves picking what you will sell and how it will look. Like building blocks, each decision shapes your business. Let’s dive into creating a menu and designing a brand that stands out.

Choosing the Menu

Choosing The Menu

Your menu is the heart of your fast food business. It must be yummy and easy to make. Think about these:

• Who eats at your place – kids, busy workers, health buffs?
• What they love to eat – burgers, salads, tacos?
• Keeping it simple – a small, focused menu works best.

Use local favorites and seasonal ingredients to stand out. Price items so people can pay and you make a profit. Test your recipes until they’re perfect!

Designing a Memorable Brand

Designing A Memorable Brand

A catchy brand makes your fast food place famous. It’s like a magnet; it pulls people in. Think of these tips:

• Your name and logo – they should be fun and easy to remember.
• Colors and design – bright and bold draw the eye.
• Your story – share it, so people feel connected.

Every cup, napkin, and ad should show your brand. Make sure your look is the same everywhere. This builds trust and love for your food spot.

Financial Forecasting

When starting a fast food business, financial forecasting is a cornerstone. It is like having a roadmap for money matters. Through detailed financial planning, you can predict profits and plan for expenses. This guide walks through the key elements of financial forecasting within your fast-food business plan.

Startup Costs Analysis

Understanding and managing startup costs is crucial for a successful launch. A thorough analysis helps avoid surprises. Key components to examine include:

• Lease or purchase costs for your fast-food location
• Equipment and supplies necessary for operation
• Licensing and permits to comply with regulations
• Initial inventory stocks to kick-start the business
• Marketing and advertising expenses to attract customers

Let’s detail these costs:

Revenue Projections

Revenue projections shine light on expected income. They guide decision-making and ensure sustainable growth. A projection should factor in:

• Menu pricing based on costs and market rates
• Estimated daily sales capping an average day’s income
• Seasonal trends affecting sales volume
• Growth rate reflecting gradual business expansion

Consider this simple revenue forecast for Year 1:

• Calculate average transaction amount
• Multiply by daily customer count
• Adjust for peak and off-peak times

Example: If one customer spends $10 and you serve 100 customers daily, your daily revenue is $1,000. This simple calculation helps you predict yearly income.

Location, Location, Location

When thinking about a fast-food business, the mantra “ Location, Location, Location ” cannot be overlooked. Choosing the right spot is crucial. It might be the difference between a bustling hub of satisfied customers and a quiet store with few visitors. A strategic location can boost visibility, accessibility, and profits. Let’s dig into the essentials of picking the perfect place for your fast-food empire.

Demographics And Site Selection

Finding the perfect spot involves understanding the people you want to serve. The demographics of your selected area will shape your business’s success. Here are key factors to consider:

• Population density: More people might mean more customers.
• Income levels: They determine the buying power in the vicinity.
• Age groups: Different ages prefer different types of fast food.
• Traffic patterns: Look for spots with high foot or car traffic.
• Competition: Being too close to competitors can be challenging.

A table showing potential sites will help compare options easily:

Add more rows as needed

Lease Negotiation Strategies

After pinpointing a location, the next step is securing your spot. Negotiating a lease calls for smart tactics. Here’s how to win that game:

• Research: Know the market rates to avoid overpaying.
• Flexibility: Longer leases can mean lower rates, but shorter terms offer flexibility.
• Exit clause: Protect yourself with a clause for leaving early if needed.
• Hidden costs: Look out for extra fees not included in the base rent.
• Renewal options: Secure the option to renew your lease under favorable terms.

It’s wise to involve a legal expert when reviewing lease contracts. Ensure all terms are clear and fair before signing. This step sets your business up on firm ground for a successful launch and future growth.

Building A Star Team

Building a Star Team is pivotal for a fast food business’s success. The right team can transform a fast food startup into a thriving enterprise. This section of the Ultimate Guide to a Fast Food Business Plan Template focuses on the fundamentals of assembling that dream team that can cook up real success.

Staffing Requirements

Identifying the staffing needs is the first step to building your all-star team. This includes both the number of employees and the specific roles crucial to your fast food chain. Typical positions include:

• Managers who steer the ship
• Cashiers to handle transactions
• Cooks for meal prep and cooking
• Cleaners to maintain hygiene and cleanliness

Consider peak hours and seasons to determine the full-time and part-time staff needed. Use the table below to structure your foundational team:

Training Programs For Employees

Training programs ensure employees reflect your brand’s standards and values. Create structured training modules, focusing on:

• Customer Service : Making every customer feel valued.
• Food Safety : Complying with health codes and regulations.
• Quality Control : Consistent food presentation and taste.
• Operational Efficiency : Speed and accuracy in food delivery.

A well-trained team will not only work efficiently but will also provide a delightful experience to your customers. Develop a continuous learning culture for ongoing improvement and update your training programs as your business grows.

Menu Engineering

Unlock the secrets of a successful fast food venture with the art of Menu Engineering. This crucial step transforms your menu into a strategic profit tool. Learn how to highlight your best dishes and set the right prices.

Pricing Techniques

Setting the right prices can make or break your fast food business. Begin with a cost analysis of each item. Understand your ingredients and labor cost. Then, price your dishes based on the perceived value they offer. Use psychological pricing , like setting a price at $9.99 instead of $10. This can encourage more sales. Consider menu decoys , higher-priced items that make others seem more affordable. Also, keep an eye on competitor pricing. Stay competitive without compromising your margins.

Balancing Quality And Cost

Quality attracts customers , but high costs deter them. Strive for balance. Use a tiered menu with a mix of premium and budget items . Source ingredients in bulk to save costs, but never at the expense of quality. Rotate menu items based on seasonality and availability to control expenses. Recognize the items that provide both quality and value. Make these the stars of your menu. This attracts a wider range of customers. It also builds a loyal customer base that trusts your brand for both quality and affordability.

Remember, a menu is more than a list of dishes. It’s a strategic instrument of profitability and customer satisfaction. Craft yours carefully!

Marketing Mix

For every fast food business, a strong Marketing Mix is a recipe for success. This mix combines the right ingredients to reach customers. Choose strategies that make your business unique and tempting, just like a signature dish.

Digital Marketing Tactics

The digital world is your oyster when it comes to marketing your fast food business . Here’s how you can shine online:

• Social Media Campaigns: Tease taste buds with mouth-watering posts and check-in specials on platforms like Facebook and Instagram.
• Email Newsletters: Send out weekly deals or new menu items directly to your customer’s inbox.
• SEO : Optimize your website with tasty keywords to serve up your site on search engines.
• Local Listings: Keep Google My Business and Yelp tasty with up-to-date info and sizzling reviews.

In-store Promotions

In-store promotions create buzz right where the food sizzles. Set the scene for an unbeatable dine-in experience:

• Host a ‘Burger of the Month’ event to keep regulars coming back for more.
• Combo Deals: Bundle favorites at a tempting price point.
• Set up a Loyalty Program: Reward repeat visits with free eats or discounts.
• Fun Contests: Encourage customer participation with a chance to win coupons or swag.

Operational Excellence

Operational excellence stands tall as the backbone of any thriving fast food business. It ensures a seamless flow from farm to fork, making sure your customers enjoy their meal exactly as planned. Mastery in operations keeps your business running like a well-oiled machine. Let’s explore how you can achieve this.

Supply Chain Management

Efficient supply chain management is crucial for fast food success. It involves careful planning and monitoring of all the supplies, reducing waste and ensuring freshness. Employ these strategies:

• Build strong relationships with suppliers for better quality goods.
• Maintain a stock inventory to avoid shortages or overstocking.
• Implement technology to track supplies in real-time.

Quality Control Procedures

Quality control procedures set the standard for your fast food items. They ensure that every burger, fry, or shake meets the mark. Take these steps:

• Set clear quality standards for all menu items.
• Train staff on proper preparation methods.
• Conduct regular quality checks during the day.

Remember, consistency is key in fast food. It keeps customers coming back. Your burgers must taste the same, every time and everywhere.

Navigating Legalities

Starting a fast food business is exciting. But, it’s vital to understand legal requirements. This ensures a smooth operation.

Food Safety Regulations

Food safety is critical. States have different laws. Know the regulations in your area to keep customers safe.

• Employee hygiene training – staff must learn to handle food safely.
• Safe food storage – follow guidelines to prevent contamination.
• Regular inspections – Health departments check for compliance.

Stay updated with changes in food safety laws. It helps avoid penalties.

Business Licensing And Permits

Every fast food business needs proper licensing. Obtaining the right business license and permits is necessary.

Get the right permits before opening your doors. Consult your local government for specific needs.

Technology In Fast Food

Imagine walking into a fast food restaurant and your order is ready before you even say a word. That’s the magic technology brings to fast food! In today’s world, smart tech helps serve meals hotter and faster. It also makes keeping track of fries and finances a breeze. Let’s dive into how tech ingredients mix into the fast food recipe for success!

Point Of Sale Systems

At the heart of any bustling fast food joint is its Point of Sale (POS) system . This is the brain of the operation. Modern POS systems do more than take orders and process payments. They keep kitchens informed of the orders, manage inventory, and even offer insights on what sells best!

• Speedy Service: Touch screens make order taking super quick.
• Order Accuracy: Mistakes drop because screens show orders clearly.
• Payments Made Easy: Whether it’s cards, cash, or mobile pay, POS systems handle it all.
• Data at Your Fingertips: Track sales and trends with just a few clicks.

Leveraging Mobile Apps

Mobile apps are the next big wave in the fast food industry. They connect customers directly to your kitchen from anywhere. With apps, lifetime loyalty becomes a tap away.

• Order Ahead: Customers skip lines by ordering from their phones.
• Loyalty Rewards: Apps offer points and perks, keeping diners coming back.
• Customized Menus: People save their favorites, making repeat orders a snap.
• Real-Time Feedback: Customers share their experience right away, helping you improve.

Scaling Your Business

Scaling your fast food business means more customers, locations, and profits. Growth requires a solid plan. Explore proven paths to expand effectively. Let’s dive into franchising and investment.

Franchising Models

Franchising lets you spread your brand quickly. You get partners to manage new locations.

Find the right franchisees . Look for dedicated people. They must love your brand.

Offer training and support. This helps keep quality high across all shops.

Investment Opportunities

Attract investors to fuel growth. Show them a clear, successful business model.

Use profits for new venues or upgrades. Always reinvest for steady expansion.

• Angel Investors: Individuals seeking new ventures.
• Venture Capitalists: Firms with funds for early-stage companies.
• Small Business Loans: Traditional banks offer structured funding.

Choose the best match for your vision. Plan returns carefully.

Contemporary Challenges

Running a fast food business can be as challenging as it is rewarding. In today’s market, staying ahead requires a keen understanding of the evolving landscape. Let’s dive into some of the contemporary challenges that owners and managers face.

Adapting To Consumer Trends

Change is constant in the fast food industry. To thrive, businesses must evolve with shifting consumer preferences. Trends can vary widely, from the demand for plant-based options to the call for tech-savvy ordering systems.

Tackling these changes requires:

• Market research to stay informed on current trends.
• Menu updates that reflect healthier, more diverse offerings.
• Technology adoption for a smoother customer experience.

Sustainability Measures

Customers are increasingly eco-conscious. Fast food businesses must take thoughtful steps towards sustainability. This isn’t just good for the planet—it’s good business.

By tackling these challenges with a well-crafted fast food business plan, you lay the groundwork for success that satisfies both your customers and the environment.

The Exit Strategy

The Exit Strategy is an essential part of any fast-food business plan. Crafting an effective exit strategy provides clarity on how you will eventually leave the business or sell your share, ensuring maximum return on investment. Remember, understanding your exit will help underscore your business’s value from the very beginning, guiding you towards success.

Valuation Techniques

What is your fast food business worth? Knowing this is crucial before planning an exit. Various methods exist to value a business:

• Asset-Based Approach : Calculates the value by summing all investments.
• Earnings Multiplier : Determines value based on profit projections.
• Market Valuation : Estimates value by comparing similar businesses that sold recently.

Regular valuation updates show growth and pinpoint value-enhancing opportunities.

Selling Your Fast Food Business

The time will come to transfer ownership. Ensure a smooth sale with these steps:

• Prepare Business Records : Maintain clear, comprehensive records.
• Improve Valuation : Enhance aspects increasing business value.
• Seek Buyers : Market aggressively to potential buyers.
• Negotiate Wisely : Use valuation to negotiate the best sale price.

Ultimately, the right buyer willing to pay a premium for a prosperous fast-food business can emerge from careful planning.

The Fast Track Forward

Embarking on the ‘The Fast Track Forward’ in your fast food venture means embracing change and speed. This section of the Ultimate Guide to Fast Food Business Plan Template zeroes in on dynamic growth. Keep your business zooming towards success!

Continuous Improvement

Your fast food business can’t stay static. You’ve got to ensure it keeps getting better. Focus on these key areas:

• Menu Innovations: Regularly update your offerings to keep customers excited.
• Service Speed: Aim for faster order turnarounds without compromising quality.
• Customer Feedback: Listen and adapt your business based on what your customers say.

Employee Training is crucial. Well-trained staff perform better and make fewer mistakes. This leads to happier customers. Use both on-site and digital training tools to keep your team sharp.

Don’t neglect Technology Adoption . Whether it’s a new Point of Sale system or an app, stay current with tools that can make your business more efficient.

Staying Ahead Of The Curve

To dominate the market, you need to spot trends before they’re trends. Here’s how:

• Research your competition and innovate beyond them .
• Embrace sustainability practices as these appeal to modern consumers.
• Create a strong online presence with your social media and website. Use these platforms to connect with your customers.

Keep an eye on health movements . Customers want tasty food but they also care about nutrition.

Chart a course for success with a forward-thinking mindset. Prepare for tomorrow’s fast food landscape today.

Frequently Asked Questions

How do you make fast-food business plan.

To create a fast-food business plan, start with a clear concept and menu. Perform a market analysis, define your target audience, and assess competitors. Develop a marketing strategy, estimate start-up costs, and create financial projections. Finally, outline your operational plan and management structure.

How Do You Write An Ultimate Business Plan?

To craft an ultimate business plan, start with a clear executive summary. Outline your business goals, strategies, and market analysis. Detail your operational plan, financial projections, and funding requests. Keep it concise, fact-based, and tailor it to your audience’s needs.

Always review and iterate for improvement.

How Do I Write A Business Plan For A Food Business?

Begin by summarizing your food business concept. Outline your market analysis and target audience. Describe your product line and pricing strategy. Detail your marketing and sales plans. Include a financial projection with revenue, expenses, and profitability forecasts. Keep it clear and concise.

How Do I Start A Fast-food Business From Scratch?

To start a fast-food business, perform market research, devise a solid business plan, secure financing, choose a suitable location, obtain necessary permits, and design a menu. Lastly, hire staff, market your business, and ensure exceptional customer service.

Crafting your fast food business plan is a pivotal step toward achieving entrepreneurial success. Our comprehensive template streamlines the process, providing clarity and direction. With a tailored plan, you’re well-equipped to turn your fast food dreams into delectable reality. Dive in, chart your course, and savor the journey to business triumph.

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How to write a Fast Food Business Plan: Complete Guide

• January 3, 2023
• Food & Beverage

50 million Americans (37% of the US population) consume fast food daily: the US is undeniable the biggest market for fast food worldwide. Yet, before you can open your own fast food restaurant, you will first need to prepare a solid business plan.

Indeed, a business plan is mandatory for any business that seeks funding from private investors or to get a loan from a bank (like a SBA loan ).

In this article we go through, step-by-step, all the different sections you need in the business plan for a fast food restaurant . Use this template to create a complete, clear and solid business plan that get you funded.

1. Fast Food Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a fast food?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your fast food’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your fast food restaurant. The information and the data you include in this section should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your fast food restaurant, where it is located, how big it is (space, seating arrangement, counters, etc.) and give a brief of the fast food items (a sample menu) that you want to sell as well as their average prices. Also, mention whether you plan to open an independent fast food restaurant or a franchise restaurant instead.
• Market overview : should contain an overview of the expected market size , target audience , and demography. Also provide here a quick overview of your competitors
• People : first, introduce your fast food’s management. Provide a brief (no more than a couple of sentences each) of the experience and track record of the team. Also, speak about your hiring plans: in other words, how you intend to run the business (what are the different teams and how many employees will you hire?)
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? You can also include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

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Fast Food Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Fast Food Restaurant Business Overview

In this section of the business plan, you will provide details about your fast food restaurant.

You must answer here some important questions that potential investors and lenders often ask about your business and operations. Here are some examples of questions you must answer:

• What is the rationale behind your opening a fast food restaurant today?
• What’s the fast food restaurant’s location and why did you select that location?
• Why did you select the type of fast food restaurant you want to open?
• What will be the food items you will offer?
• What will be your pricing strategy and why?
• What is your expected customer footfall?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a fast food restaurant today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have been a regional manager of a leading fast food brand for 5 years, and now you want to start your own fast food restaurant and use your knowledge to run it more efficiently.

Is there a certain problem (or perhaps, a set of problems) that your fast food restaurant will try to solve when it comes into existence? For example, there may not be any fast food restaurant offering tacos and burritos while there are enough restaurants offering burgers, fries, chicken sandwiches, pizzas, etc.

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open your fast food restaurant offering tacos and burritos in an area where there isn’t enough demand for those food items, you may run into losses.

Similarly, if the major chuck of the target audience is between the age group of 15 to 25 with limited income, offering high-priced food will not provide the price/value relationship they seek. Offering pricey food will only stretch their budget.

The rationale behind your project must be backed up by a thorough analysis of the industry in the area where you plan to open your fast food restaurant. This is what we will cover under Market Overview further below.

b) Business Model

This section of the Business Overview should explain what type of business model and fast food restaurant you want to open. For example:

• Will you open a franchise or an independent restaurant instead?
• Will you buy an existing fast food restaurant and do some remodeling, or will you start a new fast food restaurant and design it from scratch?
• Will you go for a traditional brick-and-mortar store or will you settle for a mobile vending model to reduce overhead?

What are the different types of fast food restaurants?

There are multiple types of fast food restaurants. Some of them that you may consider include, but are not limited to:

• Burgers & Fries : In this type of fast food restaurant, you will specialise in burgers and fries, but you can also sell shakes, smoothies, etc.
• Tacos & Burritos : you may go for variations like Mexican-American fusion or original Mexican soft corn tortillas for example here
• Chicken : Your specialty may be chicken based. For instance, you can sell fried chicken, chicken sandwiches, etc.

Apart from food-based selection, you can also choose whether you want to open a sit-in restaurant, drive-through or food truck instead.

c) Products & Services

It is needless to say that the products that you will sell through your fast food restaurant will depend on the type of restaurant you are opening. So give here an overview of the menu you will offer your customers. Yet, if there are too many products, highlight the main ones and save the rest for the appendix instead.

Another important thing that you must mention is how you are going to source the products. For example, if you are opening a burger and fries restaurant, will you be baking the buns yourself or buying mass-produced buns?

Finally, a fast food restaurant is all about delivery speed. People visiting these restaurants are busy and usually don’t have the luxury of sitting for long durations. You can still add a few services like mobile and laptop charging areas (those who visit your restaurant), home or office delivery for super-busy folks who can’t step in, etc.

d) Pricing Strategy

This is where you will provide an overview of your pricing strategy. For instance, you may sell the products at a lower price point than your competitors because you enjoy a bulk purchase discount from the product supplier.

Again, product quality matters. For example, if you are using organically farmed products, you may charge higher than your competitors. Similarly, if you are creating something super unique, you may charge extra. The size and quantity also factor in. Think of the Quadruple Bypass Burger or the Octuple Bypass Burger of the Heart Attack Grill which cost $20.25 and $29.80 per burger.

Your pricing strategy will also significantly depend on the spending capability of the target audience in your area of operation. 

For example, if you are trying to sell super high-quality fast food products in a neighborhood where the target audience is major students, teens, and day laborers with no, limited, or fixed income, highly-priced products may not sell well. Thus, you must always factor in the spending power of your target audience while developing your pricing strategy.

Pricing table

It’s always good practice to create a pricing table to provide price ranges for your products. Yet, you don’t need to provide exact pricing for each product.

For example, if you are selling different variants of beef burgers, you don’t need to list each burger. Instead, just mention something like: Beef burgers – $7.50 to $15.50.

Offering a pricing chart is important as it will allow investors to tie your pricing strategy with your financial projections later on.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Fast Food Market Overview

A complete understanding of the market where you want to operate is important for the success of your business. That’s also something you must showcase in your business plan.

For example, if you are trying to sell high-calorie burgers to a health-conscious target audience, you will probably fail. Similarly, if you are trying to sell high-priced food items to day laborers with very limited income, they will most likely not buy from you.

Therefore, you must cover here 3 important areas:

• Industry Size & Growth : how big is the fast food industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition Overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer Analysis : who is your target audience? What type of fast food products do they prefer? How regularly do they eat fast food? How much do they spend on fast food per month?

a) Fast Food Industry Size & Growth

How big is the fast food industry in the us.

According to Zippia , the US fast food industry market size in 2021 was worth $297 billion, and is expected to grow at a CAGR of 5.1% over 2020-2027.

When it comes to the number of fast food restaurants, there were 197,653 in 2021: that’s an average annual turnover of $1,500,000 per restaurant..!

How big is the fast food industry in your area?

After getting a clear picture of the fast food industry in the US as a whole, narrow down to your location. Yet, you may not find this information anywhere (at least not for free). In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it:

We know the average annual turnover per fast food restaurant is around $1.5 million. Therefore, if the area where you want to open your fast food restaurant has 30 competitors (say, in a 10-mile radius), you can assume the fast food industry in your area is worth approximately $45 million .

How fast is the fast food industry growing in your area?

Looking at public information online, we know that the US fast food market grew from $209 billion in 2011 to $295 billion in 2019: that’s an average of 5.14% per year..!

What about where you live? US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the fast food industry where you want to open your store.

For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

As you likely won’t find this information online, you can instead rely on the number of fast food restaurants to calculate the average growth rate of the industry in your area.

For example, if the region had only 21 fast food restaurants in 2011 and 30 in 2019, you can assume that the average annual growth rate of the fast food industry in the area is 5.4%, in line with the US average.

b) Fast Food Competition Overview

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their fast food offerings, marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same products & services, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their product & service offerings, marketing strategies, target audience, etc.

Here is a sample table that you can use:

Fast Food Restaurant SWOT Analysis

SWOT stands for Strength, Weakness, Opportunities, and Threats. This analysis will help lenders and investors better understand how you compare vs. competitors as well as the overall risk and reward profile of your business.

Here is a sample that you can use as a reference:

• Strengths : Worked as a regional manager at a leading taco & burrito chain for 5 years; master’s degree in business administration from a reputed institute
• Weaknesses : Startup cost, no initial brand reputation
• Opportunities : Industrial and office area with a high concentration of day laborers, contract workers, and immigrants with low income looking for low-priced yet filling food
• Threats : Well-established brands are introducing a specialized line of low-cost food offerings to capture the target market

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience.

Some important points that you must include in your customer analysis include:

• Age and gender distribution (you can get local demographic data from census.gov )
• Average monthly income and disposable income
• Average spend on fast food (per month or per year)
• Types of fast foods they prefer
• The expected price range for fast food
• Inclination towards loyalty programs & free perks
• Things they dislike about existing fast food restaurants and what they expect to be improved

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Sales & Marketing Strategy

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

What is your Unique Selling Proposition (USP)?

• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do fast food restaurants use?

A few marketing channels that fast food restaurants typically use are:

• PPC ads, Instagram / Facebook ads, etc.
• Social media content
• Billboards & signages
• Loyalty programs
• Pamphlets & flyers

It is not necessary to use all channels. Instead, you can start by focusing on a few of them, and include other marketing strategies later.

Also, you must have a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate budget for advertising and marketing may lead to investors losing confidence.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Product quality : you may be offering higher quality products vs. your competitors, for example, burger buns made from fertilizer-free organically grown wheat
• Location : your restaurant may be located closer to your target audience and/or closer to a busy street where new potential customers can see your signage
• Price : your products may be cheaper vs. competitors
• Uniqueness : you may be the only taco restaurant (in an area with high population of Mexican migrants) that uses authentic Mexican-style soft corn tortillas

Your USP will depend on your business model, competitor analysis , and target audience. Whatever your USP be, it should be clear and appeal to your target audience.

5. Management & People

You must address 2 things here:

• The management team and their experience
• The organizational structure : different team members and who reports to whom

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your fast food business.

First, describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

If they have specialized training and experience (such as a professional degree in business management, managerial experience in a leading fast food chain, a proven track record of designing & executing successful marketing campaigns for famous restaurants leading to a measurable increase in ROI, etc.), add that information.

Organization Structure

Even if you haven’t already hired a general manager, administrative staff, busboy, cashier, chef, kitchen helpers, and other relevant staff members, you must provide a chart of the organizational structure defining hierarchy and reporting lines.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a fast food .

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your fast food is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new fast food, renovate your restaurant, etc.)
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a fast food, startup costs are all the expenses you incur before you open your fast food and start making sales. These expenses typically are:

• The leasing deposit for the space (if you rent) or to buy the real estate (if you buy)
• Renovations and improvements
• Equipment & appliances
• Furniture & tableware

Of course, the startup costs depend on a number of factors, like the size of your restaurant, its location, the facilities, the menu, etc.

On average, it costs $89,000 to $266,000 to open a casual pizzeria (1,500 sq. ft.) in the US. In comparison, a 150-seats restaurant will cost more: $484,000 to $685,000.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a restaurant, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your fast food restaurant.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your fast food.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of covers (customers or orders) over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (food supplies) and your sales volume. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Use of Funds

This is the last section of the business plan of your fast food restaurant. Now that we have explained what your fast food’s business model and concept are, what is your menu, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a fast food restaurant should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries and the inventory? Or will it cover mostly the cost for the lease deposit and the renovation?

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Related Posts

How Profitable is a Fast Food? Profits & Breakeven Analysis

How To Build a Financial Model for a Pizzeria?

Privacy overview.

Fast Food Business Plan Template [Updated 2024]

I. Executive Summary

This Section's Contents

Business Overview

Success factor’s, financial highlights.

[Company Name], located at [insert location here] is a new, upscale fast food restaurant focusing on providing organic, healthy and/or premium food and beverage products. Our product line fits nicely with health trends nationwide – as individuals are seeking healthier lifestyles complimented by natural, low-fat, and organic foods.

Products Served

[Company Name] will offer a full menu of appetizers, salads, soups, sandwiches, entrees and desserts. All products will use 100% all natural and organic ingredients. Several products on the menu will be highlighted as being lower in fat, cholesterol, or sodium.

In addition to a full menu of food items, [Company Name] will offer beer, wine, coffee, tea, and soft drinks.

Customer Focus

[Company Name] will primarily serve the residents within a 15 mile radius of our fast food restaurant. The demographics of these customers are as follows:

• 27,827 residents
• Average income of $74,700
• 58.9% married
• 49.6% in Mgt./Professional occupations
• Median age: 38 years

In addition to this prime adult demographic for an upscale and healthy fast food restaurant, there are five elementary schools , a middle school, and a high school. This will make [Company Name] an ideal location for parents to spend time while waiting for their children or to bring their children to after school.

Management Team

[Company Name] is led by [Founder’s Name] who has been in the fast food restaurant business for 20 years. While [Founder] has never run a fast food restaurant himself, he has taught cooking classes at the local culinary institute for 20 years and has worked as a sous-chef at some of the most upscale fast food restaurants in the community over the past 10 years. As such [Founder] has an in-depth knowledge of the fast food restaurant business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

[Company Name] is uniquely qualified to succeed due to the following reasons:

• There is currently no upscale and healthy fast food restaurant in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
• Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passerby’s each day
• The management team has a track record of success in the fast food restaurant business.
• The upscale and healthy fast food restaurant business is a proven business and has succeeded in communities throughout the United States.
• Market trends such as healthy and organic living support our business opportunity as well as growing awareness about the obesity epidemic and repercussions of non-nutritious eating

[Company Name] is currently seeking $370,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $250,000
• Working capital: $120,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even

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Fast Food Business Plan Outline

Sample Fast Food Business Plan

Writing a business plan is a crucial step in starting a fast food business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring fast food business owners, having access to a sample fast food business plan can be especially helpful in providing direction and gaining insight into how to draft their own fast food business plan.

Download our Ultimate Fast Food Business Plan Template

Having a thorough business plan in place is critical for any successful fast food venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A fast food business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The fast food business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your fast food as Growthink’s Ultimate Fast Food Business Plan Template , but it can help you write a fast food business plan of your own.

Fast Food Business Plan Example – QuickBite Eats

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At QuickBite Eats, located in the vibrant heart of Las Vegas, NV, we are redefining the local fast food landscape by offering a unique mix of quality, variety, and service. Our diverse menu features everything from gourmet burgers and crispy fries to succulent chicken items, refreshing soft drinks, and indulgent desserts, all made with the finest ingredients. Our commitment goes beyond just serving food; it’s about creating memorable dining experiences in a welcoming atmosphere for families and friends. As a newly established S Corporation since January 5, 2024, we are dedicated to becoming a staple in the Las Vegas community, setting new standards in the fast-food industry with our superior offerings and exceptional service.

Our edge in the competitive fast-food market comes from our founder’s extensive experience and a steadfast commitment to excellence. We’ve quickly marked our presence in Las Vegas by developing a recognizable brand, securing a prime location, and laying the groundwork for exceptional customer experiences. Our accomplishments, including our logo creation, company naming, and location setup, reflect our dedication to establishing QuickBite Eats as a household name. Our continuous efforts to innovate and enhance our offerings ensure that we are not just meeting but exceeding customer expectations, contributing to our growing success in the fast-food sector.

The fast food industry is characterized by rapid service and convenience, catering to the evolving lifestyle of consumers seeking quality food options on the go. As dietary preferences shift towards healthier, more diverse options, the industry is experiencing a transformation. QuickBite Eats is positioned to capitalize on these trends by offering a menu that not only satisfies the traditional fast food audience but also appeals to those seeking innovative, quality options. Our focus on premium ingredients and diverse offerings sets us apart in a competitive landscape, enabling us to meet the demands of a broad customer base.

Our target customers are diverse, encompassing busy professionals, families, and students looking for quick, quality meal options in Las Vegas. Recognizing the importance of convenience and taste, we are committed to providing a menu that caters to various dietary preferences and lifestyles. Our strategic location and welcoming atmosphere make us an ideal choice for locals and visitors alike, seeking a memorable dining experience. By understanding and addressing the specific needs of our customers, QuickBite Eats aims to build a loyal customer base and become a preferred dining destination in the community.

Top competitors include established fast-food chains with a strong local presence. Our competitive advantages lie in our commitment to quality, menu variety, and the dining experience we offer. Unlike our competitors, QuickBite Eats focuses on delivering superior taste through premium ingredients and a diverse menu that caters to a wide range of preferences. Our strategic location and founder’s industry experience further strengthen our position in the market, enabling us to attract and retain customers seeking a higher standard of fast food.

Our marketing strategy emphasizes the quality and variety of our products, competitive pricing, and the exceptional service we provide. By offering a menu that includes gourmet burgers, crispy fries, and a selection of chicken items, desserts, and soft drinks, we cater to a broad audience. Our pricing is designed to offer value for money while reflecting the premium nature of our ingredients. To promote QuickBite Eats, we plan to leverage social media marketing, local advertising, and community events. A significant focus will be on creating buzz through a launch event, engaging with the local community, and building a strong online presence to attract and retain customers.

Our operational strategy is focused on achieving key milestones that will ensure the success and sustainability of QuickBite Eats. These include securing a prime Las Vegas location, obtaining necessary permits, completing our restaurant build-out, recruiting and training staff, and launching a comprehensive marketing campaign. We aim to reach a monthly revenue of $15,000, achieve operational efficiency through customer feedback and menu optimization, and reach our break-even point. Future plans involve exploring strategic partnerships and potential expansion opportunities, based on our initial success and customer feedback.

QuickBite Eats is led by a seasoned team of professionals with extensive experience in the fast-food industry. Our founder’s previous success in launching and managing a fast-food venture provides us with invaluable insight and expertise. Alongside a dedicated management team, we are committed to driving the growth and success of QuickBite Eats. Our team’s combined skills in operations, marketing, and customer service are pivotal in achieving our vision of establishing QuickBite Eats as a leading name in the fast-food sector.

Welcome to QuickBite Eats, a new addition to the Las Vegas, NV, fast food scene. As a local establishment, we’re proud to introduce our unique approach to fast food to our fellow Las Vegas residents. Recognizing the gap in high-quality local fast food options, we’ve committed ourselves to fill this void by offering superior taste, variety, and service.

At QuickBite Eats, our menu is designed to cater to a wide range of tastes and preferences. Our offerings include a variety of burgers, fries, chicken items, soft drinks, and desserts. We believe in using only the finest ingredients to ensure that every bite is as fulfilling as it is delicious. Our commitment to quality extends beyond our food; it’s about providing a memorable dining experience for everyone who walks through our doors.

Located in the heart of Las Vegas, NV, QuickBite Eats serves the local community with pride. Our location is not just a place to eat; it’s a destination where families and friends can come together to enjoy great food in a welcoming atmosphere. We understand the importance of convenience and accessibility for our customers, and our strategic location allows us to serve a wide customer base efficiently.

QuickBite Eats stands out in the competitive fast-food market for several reasons. Our founder brings a wealth of experience from successfully running a previous fast food venture, ensuring that we understand the intricacies of the business and the importance of customer satisfaction. Our edge over the competition comes from our commitment to making better burgers, fries, and chicken, alongside a wider selection of food items. We’re not just about serving food; we’re about setting new standards in the fast-food industry.

Since our founding on January 5, 2024, as a S Corporation, QuickBite Eats has made significant strides. Our achievements to date include the creation of our logo, the development of our company name, and securing a prime location for our establishment. These accomplishments are just the beginning of our journey. We’re continuously working to innovate and improve, ensuring that QuickBite Eats becomes a household name in Las Vegas and beyond.

The Fast Food industry in the United States is a behemoth, with a market size of over $250 billion in 2021. This figure showcases the immense popularity and demand for quick and convenient dining options among consumers. Furthermore, the market is expected to continue growing at a steady rate, with projections indicating a 3-4% annual growth over the next few years. This growth is driven by factors such as busy lifestyles, changing consumer preferences, and the rise of delivery and online ordering services.

One of the key trends in the Fast Food industry is the increasing focus on healthier menu options and transparency in ingredients. Consumers are becoming more health-conscious and are seeking out options that are not only convenient but also nutritious. This trend bodes well for QuickBite Eats, a new Fast Food establishment in Las Vegas, NV, that offers a variety of fresh and healthy choices to its customers. By catering to this growing demand for healthier fast food options, QuickBite Eats has the opportunity to carve out a niche in the market and attract health-conscious consumers.

Another trend in the Fast Food industry is the growing popularity of customization and personalization. Customers are increasingly seeking out personalized dining experiences, where they can tailor their meals to their specific preferences and dietary needs. QuickBite Eats can capitalize on this trend by offering customizable menu options and a variety of add-ons and toppings for customers to choose from. By providing a unique and personalized dining experience, QuickBite Eats can differentiate itself from competitors and attract a loyal customer base in the bustling Las Vegas food scene.

Below is a description of our target customers and their core needs.

Target Customers

QuickBite Eats will target local residents as its primary customer base. This group is continuously looking for convenient, tasty, and affordable dining options. By focusing on this demographic, QuickBite Eats will meet a critical need, offering fast service and a variety of options that cater to the local palate.

The establishment will also attract tourists seeking to experience local flavors in a fast and convenient setting. Las Vegas attracts millions of visitors annually, many of whom are eager to explore dining options beyond the traditional casino and buffet fare. QuickBite Eats will tailor its menu to include items that reflect the culinary diversity of the area, thus appealing to these curious and adventurous eaters.

Additionally, QuickBite Eats will target working professionals who have limited time for lunch breaks and prefer quick service without compromising on quality. The location’s proximity to business districts and commercial areas will make it an ideal spot for grabbing a bite before heading back to the office. This segment values efficiency and will appreciate the fast service and convenient location QuickBite Eats offers.

Customer Needs

QuickBite Eats meets the needs of residents craving high-quality fast food, offering a range of delicious burgers, chicken, fries, soft drinks, and desserts. Customers can expect a menu crafted from premium ingredients, ensuring every bite is as satisfying as it is flavorful. This focus on quality sets QuickBite Eats apart, catering to those who don’t want to compromise on taste even when short on time.

In the bustling environment of Las Vegas, convenience is king, and QuickBite Eats understands this well. Patrons have access to swift service, ensuring that their meals are ready when they are, making it the perfect stop for individuals in a hurry. Moreover, the establishment provides a comfortable and welcoming atmosphere, allowing customers to enjoy their meals on the go or within the cozy confines of the restaurant.

Apart from satisfying the basic needs for food and speed, QuickBite Eats also addresses the growing desire for diverse dietary options. The menu includes selections that cater to various dietary restrictions and preferences, such as vegetarian and gluten-free choices. This inclusivity ensures that everyone can find something to enjoy, making QuickBite Eats a versatile dining destination in Las Vegas.

QuickBite Eats’s competitors include the following companies:

Raising Cane’s Chicken Fingers

Raising Cane’s specializes in chicken finger meals, offering a simple menu that focuses on high-quality, freshly made food. Their offerings include chicken finger combos, sandwiches, and tailgates, with sides like coleslaw, Texas toast, and crinkle-cut fries. The price points are moderate, making it accessible for a wide customer base.

Raising Cane’s generates significant revenue, underpinned by its strong brand and loyal customer base. The company operates over 500 locations across the United States and is expanding internationally. Raising Cane’s serves a broad customer segment, appealing to families, young adults, and anyone looking for quick, quality meals.

The key strengths of Raising Cane’s include its focused menu, high-quality ingredients, and the consistent dining experience it offers. However, its limited menu variety can be seen as a weakness, potentially turning away customers seeking more options.

Chick-fil-A Chick-fil-A offers a wide range of chicken-based fast food items, including sandwiches, nuggets, strips, salads, and sides like waffle fries. Known for its signature Chick-fil-A sauce, the chain has carved out a niche in the fast-food industry. Its price points are competitive, offering value through quality and service.

Chick-fil-A boasts substantial revenues, attributed to its high sales volumes and efficient operations. With over 2,600 locations across the United States, Chick-fil-A has a broad geographic footprint. The customer segments it serves are diverse, from busy professionals looking for quick service to families seeking a friendly dining experience.

Key strengths of Chick-fil-A include its strong brand loyalty, customer service excellence, and innovative menu items. However, being closed on Sundays and controversies over its corporate values have been seen as weaknesses, affecting its universal appeal.

Jollibee Jollibee is known for its fusion of American fast food with Filipino flavors, offering a menu that includes burgers, spaghetti, fried chicken, and unique desserts. It stands out for its affordable price points and family-friendly meal combos. Jollibee’s approach to combining western fast food culture with local tastes has earned it a unique position in the market.

Jollibee has shown impressive revenue growth, supported by its expansion both in the Philippines and internationally. The chain operates over 1,400 stores globally, with a strategic focus on growth in North America, the Middle East, and Southeast Asia. Its customer segments include Filipino expatriates, as well as a growing base of non-Filipino customers intrigued by its unique offerings.

The strengths of Jollibee lie in its strong brand recognition within the Filipino community and its unique menu offerings. However, its niche appeal might limit its customer base in markets less familiar with Filipino cuisine. Additionally, its global expansion faces challenges from established local competitors and varying taste preferences.

Competitive Advantages

At QuickBite Eats, we pride ourselves on our ability to outshine the competition with our superior quality of food. Our burgers, fries, and chicken are not just meals; they’re culinary experiences designed to bring satisfaction and joy to our customers. We understand that in the bustling city life, finding a quick yet delicious meal can be a challenge. That’s why we’ve dedicated ourselves to perfecting our recipes and cooking techniques to ensure that every bite our customers take is better than anything they can find elsewhere. Our commitment to quality goes beyond just taste; we also focus on sourcing the best ingredients to ensure that every meal we serve is of the highest standard.

Moreover, our menu boasts a variety of food items, catering to a wide range of preferences and dietary needs. This diversity in our menu sets us apart from other fast-food options in the market. We believe that variety is the spice of life, and that’s why we continuously strive to innovate and expand our offerings. Whether our customers are in the mood for a classic burger, a crispy serving of chicken, or something entirely different, we have something to satisfy their cravings. Our ability to serve more food items not only enhances the dining experience for our customers but also positions us as a versatile and preferred choice in the fast-food industry. Our dedication to excellence and innovation ensures that we remain at the forefront of our customers’ minds when they think of quality fast food.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

QuickBite Eats emerges as a promising destination for fast food enthusiasts, offering a varied selection of products that cater to different tastes and preferences. Among the offerings, burgers stand out as a flagship product. Customers can expect a range of burgers, from classic beef to innovative plant-based options, with an average selling price of around $6. This price point reflects the quality and satisfaction that QuickBite Eats aims to deliver with every burger served.

Another staple of the QuickBite Eats menu is fries. These aren’t just any fries; they are carefully prepared to achieve the perfect balance of crunchiness and softness, making them an irresistible side dish or snack. Priced at an average of $2.50, the fries offer great value, acting as the perfect complement to any main course or as a delightful treat on their own.

Chicken items also occupy a prominent place in QuickBite Eats’ repertoire. From crispy chicken sandwiches to succulent nuggets and wings, there’s something for every chicken lover. The average selling price for chicken items is approximately $5, which allows customers to enjoy a variety of chicken-based dishes that are both flavorful and fulfilling.

No fast food experience is complete without the refreshing zing of soft drinks, and QuickBite Eats understands this well. With an assortment of popular sodas and beverages, customers can quench their thirst for an average price of $1.50. This selection ensures that there’s an ideal drink to wash down the delicious meals, catering to both individual preferences and the need for convenience.

To round off the dining experience, QuickBite Eats offers a selection of desserts. Whether it’s a classic chocolate sundae or a slice of rich cheesecake, these sweet treats are priced at an average of $3. They are the perfect way to conclude a meal, satisfying the sweet tooth of diners looking for that final touch of delight.

In summary, QuickBite Eats presents a comprehensive menu that promises quality, variety, and value. With competitively priced offerings ranging from hearty burgers and crispy fries to delectable desserts and refreshing beverages, there’s something for everyone to enjoy. QuickBite Eats is set to become a go-to spot for fast food lovers seeking a satisfying and enjoyable dining experience.

Promotions Plan

QuickBite Eats embarks on an ambitious journey to captivate the hearts and appetites of fast food enthusiasts in Las Vegas, NV, through a multifaceted promotional strategy. At the core of their approach lies an aggressive online marketing campaign, leveraging the power of social media platforms, search engine optimization (SEO), and email marketing to reach a broad audience. However, their promotional efforts extend beyond the digital realm to encompass a variety of innovative and traditional methods designed to build a solid customer base and encourage repeat business.

Understanding the significance of online visibility, QuickBite Eats will invest in creating a dynamic and engaging website. This platform will not only serve as a menu and service showcase but will also feature a blog with posts on topics ranging from food trends to health tips, aiming to drive organic traffic through SEO. In conjunction with their website, they will maintain a strong presence on social media platforms such as Instagram, Facebook, and Twitter. These channels will be used to promote daily specials, host contests, and share customer reviews, creating an interactive and loyal online community.

Email marketing will play a crucial role in QuickBite Eats’ promotional strategy. They will encourage customers to subscribe to their newsletter for exclusive offers, updates, and food tips. This direct line of communication will enable them to personalize promotions and foster a strong relationship with their customer base.

Apart from online marketing, QuickBite Eats will also deploy traditional advertising methods, including local radio ads and vibrant billboards strategically positioned around Las Vegas. These efforts will ensure that they capture the attention of both locals and tourists, driving foot traffic to their establishment.

In-store promotions will be another key tactic. QuickBite Eats will offer opening week specials, loyalty programs, and seasonal discounts to incentivize visits. They will also host community events, such as cooking classes or food tasting nights, to engage with their customers on a personal level and build a sense of community around their brand.

Collaborations with local businesses and influencers will augment QuickBite Eats’ promotional efforts. By partnering with complementary businesses and influential food bloggers or personalities in Las Vegas, they will tap into existing networks and audiences, expanding their reach and credibility.

In summary, QuickBite Eats will employ a comprehensive promotional strategy that includes a strong online marketing campaign, traditional advertising, in-store promotions, and strategic partnerships. By engaging customers both online and offline, they will establish a strong foothold in the Las Vegas fast food scene, attracting a steady stream of customers eager to experience what QuickBite Eats has to offer.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of QuickBite Eats, there are several key day-to-day operational processes that we will perform.

• Inventory Management: We constantly monitor and replenish stock levels to ensure all necessary ingredients and supplies are available to meet daily demand without excessive wastage.
• Quality Control: We conduct regular checks on food quality and hygiene standards to ensure every product served meets our high standards and complies with local health regulations.
• Order Processing: We efficiently manage both in-person and online orders, ensuring they are accurately taken, prepared, and served or delivered in a timely manner.
• Customer Service: We train our staff to provide exceptional service, handling customer inquiries, complaints, and feedback with professionalism and care to ensure customer satisfaction and retention.
• Staff Management: We schedule staff effectively to cover all operational hours, including peak times, and provide ongoing training and support to maintain high levels of performance.
• Marketing and Promotions: We actively engage in marketing activities, both online and offline, to attract new customers and retain existing ones, including special promotions and loyalty programs.
• Financial Management: We meticulously manage daily financial transactions, including sales tracking, expense monitoring, and cash flow management to ensure profitability and sustainability.
• Cleanliness and Maintenance: We maintain a clean and inviting dining environment and ensure all equipment and facilities are in good working condition to avoid any service disruptions.
• Compliance: We stay informed about and comply with all local, state, and federal regulations affecting our business, including labor laws and food safety standards.
• Continuous Improvement: We regularly review our operations, seeking feedback from customers and staff alike, to identify areas for improvement and innovation in our service and product offerings.

QuickBite Eats expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location: Finding and securing a lease for a prime location in a high-traffic area of Las Vegas, NV conducive to fast food operations. This milestone will involve negotiating lease terms that are favorable and sustainable for the business.
• Obtaining Necessary Permits and Licenses: Successfully navigating the local regulatory landscape to obtain all necessary permits and licenses required to operate a fast food restaurant in Las Vegas. This includes health department approvals, business licenses, and any other local compliance requirements.
• Building Out the Restaurant: Completing the physical setup of the restaurant, including kitchen equipment installation, dining area setup, and any necessary renovations to the leased space. This also involves ensuring all facilities are compliant with health and safety standards.
• Hiring and Training Staff: Recruiting a team that includes kitchen staff, servers, and management. Implementing a comprehensive training program to ensure high-quality service and compliance with food safety standards is crucial for success.
• Launch Marketing Campaign: Before and after the launch, executing a strong marketing campaign to build brand awareness and attract customers. This includes social media marketing, local advertising, and possibly hosting a launch event to generate buzz in the local community.
• Grand Opening: Officially opening QuickBite Eats to the public. This event not only serves as the culmination of the prior milestones but also as a significant promotional opportunity to attract initial customers and gather feedback.
• Reaching $15,000/month in Revenue: Establishing the business to the point where it generates at least $15,000 in monthly revenue. Achieving this milestone will be critical for covering operational costs and moving towards profitability.
• Customer Feedback and Menu Optimization: Collecting and analyzing customer feedback to refine the menu and service offerings. This milestone focuses on improving customer satisfaction and operational efficiency, which are key to repeat business and word-of-mouth recommendations.
• Break-Even Point: Reaching the break-even point where the monthly revenue covers all operational expenses, including rent, salaries, utilities, ingredients, and other overheads. Achieving this milestone is crucial for long-term sustainability.
• Strategic Partnerships and Expansion: Evaluating opportunities for partnerships with local businesses or events for catering opportunities, as well as planning for potential future expansion based on the success and learnings from the initial location. This could involve opening new locations or expanding the menu and services offered at the current location.

QuickBite Eats management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Emma Hill, CEO

Emma Hill stands at the helm of QuickBite Eats with a proven track record of entrepreneurial success, particularly in the fast food sector. Her journey through the industry has been marked by a series of strategic decisions that have propelled the businesses she has managed towards significant growth and profitability. Emma’s deep understanding of the fast food market, combined with her practical experience in managing operations efficiently, makes her an invaluable leader for QuickBite Eats. Her vision for the company is not only to dominate the local market but also to innovate in ways that redefine quick service eating experiences for customers. Emma’s leadership is a cornerstone upon which QuickBite Eats bases its aspirations for lasting success.

To achieve our growth goals, QuickBite Eats requires initial funding to cover the costs associated with securing our location, completing the necessary build-out, obtaining permits, and launching our marketing efforts. This investment will also support our operational expenses until we reach our revenue targets and break-even point. Our financial strategy is designed to ensure the long-term sustainability and profitability of QuickBite Eats, enabling us to reinvest in our business, explore expansion opportunities, and continue delivering exceptional value to our customers.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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Fast Food Business Plan Example PDF

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Fast Food Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant

Are you about starting a fast food restaurant ? If YES, here’s a complete sample fast food restaurant business plan template & feasibility report you can use for FREE to raise money .

Since the advent of fast food restaurants, loads of entrepreneurs have becomes millionaires. If you are interested in the food industry, one of the coolest ways of making money is to open a fast food restaurant . Although this type is profitable, but at the same time you can run at a loss if your fast food restaurant is not well positioned and managed.

It is important to state that loads of fast food restaurants close shops simple because they failed to conduct detailed market survey and feasibility studies before opening shop. Your ability to re – strategized and always up your service deliveries will help you stay competitive.

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A Sample Fast Food Restaurant Business Plan Template

1. industry overview.

The Fast Food Restaurant industry consists of restaurants where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out or delivered as requested. Gross revenue generated in the industry is derived from both franchised and company- owned fast food outlets.

Franchise fees ( up-front costs associated with opening a franchise ) are also accounted for in the revenue generated in the industry. Although this industry does not include coffee and snack shops but most fast food outlets also sell beverages, such as water, juice and sodas, but usually not alcohol.

The Fast Food Restaurants industry has managed to excel during the last five years right through the recovery. Keeping consumers’ appetites satisfied, fast food outlets / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

The Fast Food Restaurants industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world. Statistics has it that in the United States of America, The Fast Food Restaurants industry generates a whopping sum of well over $228 billion annually from more than 208,392 registered fast food outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 4,269,281 people. Experts project The Fast Food Restaurants industry to grow at a 2.4 percent annual rate. MacDonald’s, Yum Brands, Inc. and Subway are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.

The Fast Food Restaurants industry is confidently embedded in the mature stage of its life cycle. Over the next 10 years, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average annual rate of 2.5 percent, compared with estimated annualized GDP growth of 2.2 percent during the same period.

Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many fast food chain operators are seeking higher growth in the global market.

Over and above, the sandwich industry / sandwich shop line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Finicky Fast Food®, LLC is a standard and registered chain of fast food restaurants that will be located in one of the busiest roads in Cleveland – Ohio but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of fast food restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Cleveland – Ohio.

Finicky Fast Food®, LLC will be involved in the sale burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al in our restaurant and when customers order for it to be delivered to them in any location around us.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of fast food outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small fast food restaurants scattered all around Cleveland – Ohio, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al, our customer care will be second to none in the whole of Cleveland – Ohio.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of fast food restaurants and also to become our loyal customers and ambassadors.

Finicky Fast Food®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of fast food outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant / fast food industry and we are not only going to operate a system where our customers would have to come to our fast food restaurant to make purchase or whatever they want, but we will also operate an online fast food restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Cleveland – Ohio.

Finicky Fast Food®, LLC is a family business that is owned by Mrs. Becky Alison and her family. Mrs. Beck Alison is a sandwich cum fast food specialist; she has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Cleveland – Ohio, but there is a plan to open other outlets all around Ohio and in other key cities in the United States of America and Canada.

3. Our Products and Services

Finicky Fast Food®, LLC is in the restaurant/fast food industry to make profits and we will ensure we go all the way to make available a wide variety of fast food and soft drinks to our clients. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Sale of Burgers
• Sale of Sandwiches
• Sale of Mexican
• Sale of Pizza and Pasta
• Sale of Chicken and Chips
• Sale of Asian
• Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading chains of fast food restaurant – brand in Cleveland – Ohio.
• Our mission is to establish chains of fast food restaurants that will make available a wide variety of fast food and soft drinks at affordable prices to the residence of Cleveland – Ohio and other cities in the United States of America and Canada where we intend opening our chains of fast food restaurants.

Our Business Structure

Finicky Fast Food®, LlC do not intend to start a fast food restaurant business just like the usual mom and pop business around the street corner; our intention of starting a fast food restaurant business is to build a standard business in Cleveland – Ohio.

Although our fast food restaurant might not be as big as McDonald’s and Subway et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef/Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Customer Services Executive
• Van Drivers/Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

Chef/Kitchen Staff

• Make burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas as supervised by the kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas meant for delivery
• Handles any other duty as assigned by the restaurant manager
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters/Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handle any other duty as assigned by the Chief Operating officer/restaurant manager

Van Drivers/Sandwich Deliverers:

• Delivers customer’s orders promptly
• Delivers correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the floor/line manager
• Responsible for cleaning the shop facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our fast food restaurant in Cleveland – Ohio is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Ohio and Key Cities in the United States of America and Canada.

We are quite aware that there are several fast food outlets all over Cleveland – Ohio and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Finicky Fast Food®, LlC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Finicky Fast Food®, LCC;

Our location, the business model we will be operating on (physical chains of fast food restaurants with active online presence), varieties of payment options, wide varieties of fast food and soft drinks and our excellent customer service culture will definitely count as a strong strength for Finicky Fast Food®, LCC.

A major weakness that may count against us is the fact that we are a new fast food restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of fast food restaurants like McDonald’s and Subway et al.

• Opportunities:

The fact that we are going to be operating our fast food restaurant in one of the busiest streets in Cleveland – Ohio, provides us with unlimited opportunities to sell our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our fast food restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new sandwich shop, pizza shop or fast food restaurant in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about fast foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your fast food restaurant. You can as well go ahead to open an online portal where people can place order from your fast food restaurant.

You must ensure that your delivery system is efficient if you intend to do well with your online fast food business. So also, keeping consumers’ appetites satisfied, fast food restaurants / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

8. Our Target Market

One thing about burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al is that you can hardly find someone who doesn’t patronize them. As a matter of fact, most fast food restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our fast food restaurant to service the residence of Cleveland – Ohio and every other location where our chains of fast food outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our Competitive Advantage

A close study of the restaurant/fast food industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other sandwich shops, pizza shops and chains of fast food restaurants in Cleveland – Ohio. Finicky Fast Food®, LLC is launching a standard fast food restaurant that will indeed become the preferred choice of residence of Cleveland – Ohio and other cities where we intend opening our chains of fast food outlets.

Our fast food outlet is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Cleveland – Ohio. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al available in our shop at all times. It will be difficult for customers to visit our fast food outlets and not make a purchase of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al.

One of our business goals is to make Finicky Fast Food®, LLC a one stop fast food restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups fast food restaurants) in the restaurant/fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Finicky Fast Food®, LLC is in business to operate a standard and secured fast food restaurant business in Cleveland – Ohio. We are in the restaurant/fast food industry to

10. Sales Forecast

One thing is certain when it comes to fast food restaurant business, if your fast food restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Cleveland – Ohio and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the restaurant/fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cleveland – Ohio.

Below is the sales projection for Finicky Fast Food®, LLC, it is based on the location of our business and other factors as it relates to sandwich shop start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Finicky Fast Food®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Cleveland – Ohio.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the restaurant/fast food industry to help us develop

In other to continue to be in business and grow, we must continue to sell our fast food and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Finicky Fast Food®, LCC will adopt the following sales and marketing approach to win customers over;

• Open our fast food restaurant in a grand style with a party for all.
• Introduce our fast food restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Cleveland – Ohio
• Ensure that we have a wide variety of fast food and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our fast food restaurant
• Position our signage/flexi banners at strategic places around Cleveland – Ohio
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our fast food restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our fast food restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Finicky Fast Food®, LLC.

Finicky Fast Food®, LLC has a long term plan of opening chains of fast food outlets in various locations all around Cleveland and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Cleveland before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Finicky Fast Food®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Cleveland – Ohio
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Finicky Fast Food®, LLC and the products we sell
• Advertise Finicky Fast Food®, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to fast food restaurants, it is normal for consumers to go to places where they can purchase / order burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al at cheaper price which is why big players in the restaurant / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of fast food restaurants like McDonald’s and Subway, but we will ensure that the prices of all the products that are available in our fast food restaurant are competitive with what is obtainable amongst fast food restaurant within our level.

We are aware that there are contracts for supply of fast foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

At Finicky Fast Food®, LLC, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a fast food restaurant ; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Cleveland – Ohio – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Glazers Ice Cream Company®; in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for construction of a fast food restaurant – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our fast food restaurant in Cleveland – Ohio. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funding/Startup Capital for Finicky Fast Food®, LLC

Finicky Fast Food®, LLC is a private business that is solely owned and financed by Mrs. Becky Alison and her family. We do not intend to welcome any external business partners; which is why we decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Finicky Fast Food®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Finicky Fast Food®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of flours / breads, ingredients, coffees and soft drinks – In Progress

Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Fast Food Business Financial Plan

Key revenue & costs.

The revenue drivers for Jay & Ray’s Big Burgers & Fries will come from the menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items (oil, meat, vegetables, ingredients for the buns, drinks) as well as the cooking materials (pots, pans, bowls, plates, utensils, etc.). A significant cost driver are the paper products that the food will be served in as well as the beverage machines. Other cost drivers will be the overhead expenses of payroll for the part-time employees and cost of the advertising agency.

Funding Requirements and Use of Funds

Jay & Ray’s Big Burgers & Fries is seeking $165,000 in debt financing to open its start-up fast food restaurant. The funding will be dedicated for the build-out and design of the restaurant, kitchen, and drive-thru as well as  cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

• Fast Food Restaurant Build-Out and Design – $80,000
• Kitchen supplies and equipment – $40,000
• Opening inventory – $5,000
• Working capital (to include 3 months of overhead expenses) – $15,000
• Marketing (advertising agency) – $25,000

Key Assumptions

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the business loan.

Initial Number of Customers Per Day: 500

Average Order per Customer: $15.00

Annual Lease: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Attractions

1 Rostic's

2 New York Pizza

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• Food guides for travelers /
• Novosibirsk, Novosibirsk Oblast /

Most popular foods in Novosibirsk, Russia

Table of contents

• 1. Pelmeni make you strong
• 2. Syrniki keep you light
• 3. Solyanka is diversifying the taste
• 4. Borsch is traditional
• 5. Cutlets are utilitarian
• 6. Dumplings are not pelmeni
• 7. Shawarma is all-consuming
• 8. Creamed potatoes are smooth and homely
• 9. Manti are super Siberian
• 10. Pilaf is unifying

Russia is a very big place, and there's no bigger part of it than Siberia. The region is split into two, and the city of Novosibirsk is the third-most populous city in Russia located in the smack dab of the vast wilderness of Asian Russian territories. Dating back to the Tsarist times, it has been a centre of life and trade, which makes exploring the food scene almost as interesting as checking out the records and stories about the city built on the great mysterious river Ob. 

Many countries call dumplings their invention. Chinese jiao-tzu, Asian manti, Italian ravioli, Georgian khinkali, Japanese gedza and, of course, Russian dumplings - pelmeni, are small boiled pies with meat.

Nothing quite as Russian and as Siberian as pelmeni. This dish consists of a filling wrapped in thin, unleavened dough and is always welcome at any table at home or in a restaurant. They are made with pork, veal, chicken, mushrooms, cheese, and almost anything else one can wrap up and boil or fry. Siberia contests the invention of  pelmeni with the Ural region, but every Russian must have tried them at least once. Thus, making the food more interesting than something your grandmother makes is a challenge in itself.

The restaurant taking the singular form of the name Pel'men offers a great variety, including brightly coloured pelmeni beloved by children.

Syrniki is a Russian dessert cooked from quark with eggs, flour and sugar. The mixture is fried in the shape of patty cakes on the sunflower seed oil to become crispy. They are usually cooked for breakfast and served with sour cream, berries or condensed milk.

Here's something simple, delicious, and universal for all regions of Russia.  Syrniki  are extremely simplistic pancakes made of cheese or quark. Also known as 'home cheese" in Eastern Europe, the dish is easy to make but requires the precise calculation of ingredients and preparation times to get right. These little pancakes are made from creamy quark, mixed with flour, eggs and sugar, sometimes adding vanilla extract. They are perfect for tea time or a quick bite in a local cafe.

In this context, the place called Chashka Kofe , or "coffee cup", is perfect.

Solyanka is a famous thick Russian soup. There are three most famous types of this dish based on the main ingredients: meat solyanka (with beef, sausages or chicken), fish solyanka (with salmon, sturgeon) and mushroom solyanka. The common ingredients are the same: dill pickles with brine and onions. Olives, lemon and sour cream are added optionally when serving.

Russians have a term for something eclectic, assembled from different places and making up something in itself. The word is "solyanka", and it comes from the name of the soup made across the country. There are three basic types of solyanka , with the main ingredient being either meat, fish, or mushrooms. Other ingredients vary, but most often, there are cabbage, salted mushrooms, potatoes, sour cream, and dill. Solyanka is cooked hot and served in bowls of different sizes.

The best solyanka place in Novosibirsk seems to be  Baranzhar .

Borsch is a native Ukrainian and Polish dish. A distinctive feature of this soup is its color - red or dark red, it all depends on the beet, which is added there. Borsch is a very rich soup, its broth is brewed from beef meat, and then vegetables such as cabbage, carrots, onions, potatoes are added to it. Today there are many varieties of borsch, but, of course, this is one of the most favorite dishes in Russia and Moldova.

Besides vodka, borsch is probably the most stereotypical Russian consumable product. That is despite the fact that the invention of the dish is contested among Russians, Ukrainians, and other Slavic peoples.  Borsch  derives from an ancient soup originally cooked from pickled stems, leaves and umbels of common hogweed. Beef, pork or a combination of both are most commonly used for making good fatty borsch. There's actually a rather humorous obsolete opinion that a wife must be able to make  borsch to keep her husband.

The Na Dache restaurant has a very comfy name meaning "At the country house" and offers wonderful  borsch.

In the culinary arts, the term cutlet is used to refer to a boneless, thin cut of meat — chicken, veal, pork, or lamb — that cooks very quickly and is usually pan-fried. Most cutlets are made by pounding the meat until there's even thinness and are often dusted with flour or coated in breadcrumbs before cooking.

Even though the concept of cutlets was not invented in Russia, the people have become extremely proficient in making the dish from scraps of meat and leftover filling. Russian can make  cutlets out of anything, including cash money if the sayings are to be believed. The most popular kinds of cutlets are pork, chicken, and beef. They are made by hand, with or without oils, prepared on a skillet or in any other way that imagination allows. Just mash together anything you'd like to prepare, and you've got a Russian cutlet.

The place called Barak has some interesting cutlets.

It is a broad range of dishes from all over the world. They are small balls of dough that is made with flour and water and wrapped around a filling. Fillings are so versatile, it can be any meat, fish, seafood, fruit, etc. Dumplings can be boiled, baked, steamed or fried.

It's a common confusion among those who are not familiar with Russian cuisine that pelmeni from the first paragraph of this list are just dumplings. That could not be farther from the truth. Aside from the differences in making the filling,  dumplings  are prepared using a greater variety of methods, including baking, boiling, frying, simmering or steaming. The most popular dumplings in Russia are actually the Ukrainian "vareniki". The filling in them is mixed with quark, something unthinkable for pelmeni.

Booz Han  offers great dumplings with more of an Asian influence.

The dish presents finely chopped meat with vegetables and sauces, which is wrapped in pita bread.

Despite not being Russian in origin at all, shawarma became popular in Russia long before the first Avengers movie immortalized it in its finale. Yet  shawarma is actually Arabic and traditionally consists of meat cut into thin slices, stacked in a cone-like shape, and roasted on a slowly-turning vertical rotisserie or spit. Naturally, there's no real taste without spices, and those may include cumin, cardamom, cinnamon, turmeric and paprika. Shawarma is a real people's dish, a popular street food famous for its universality and balance.

Shawarma can be found at any corner and any local grill house, including the Grill House , named just that.

Potatoes are something of a double-edged sword in the popular Russian consciousness. it's an ever-present lifesaving food of the poor, a nutritious and tasty basis for many meals, and stuff of anecdotes and jokes at the same time. Despite not being as prolific in potato-based food as neighbouring Belarus, Russia has its share of food culture phenomena. One very popular variation is the creamed potatoes , mashed and cooked to provide a smooth lighter alternative to more gritty and raw recipes of solid foods. It goes especially well with cutlets and sausages of different types, as well as a wide array of sauces.

Sibiryaki , with its name meaning "The Siberians", offers great creamed potatoes with meat.

These very small dumplings in the form of envelopes are filled with herbs and beef or mutton minced meat. This dish is served with a sauce of yogurt, paprika, and mint.

Siberia is in a rather unique position. It can enjoy influences from all across Russia, including strongly European ones, but maintains undeniable Asian sensibilities, which include some aspects of the local cuisine and the food scene as well. Beyond the dichotomy of pelmeni and dumplings, there is a thing called manti . It's a dish of Chinese origin initially made popular in the Central Asian republics of the USSR. Siberian manti are a thing in their own right, neither the regular dumplings nor regular Asian varieties. A special saucepan is used for making properly and preserving the delicate balance of dough, meat, and spices.

Another place with a funny name,  Saray , meaning "a shack", is a good choice to get manti.

Pilaf is one of the main side dishes of the Turkish table. Ideally, rice should not be stuck together but should be scattered with individual grains.

Let's finish the list with yet another Asian influence on Siberian cuisine. Pilaf , or pilau, is a popular dish prepared in stock or broth with spices and other ingredients such as vegetables or meat. The most popular Russian pilaf variety is Uzbek and made with rice, but other modifications known around the world are also known, including ones with bulgur. Some chefs make pilaf with the most unusual combinations of meats, fruits or vegetables. It's a very satiating kind of food, heavy on the stomach but incredible with the right ingredients.

Chuchvara offers some great pilaf in Novosibirsk.

Novosibirsk is a big and strong city, the symbolic representation of Siberia and Russia themselves. It has a lot to offer to those who are willing to get to know it. Have fun doing just that!

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