Learn to Love Networking
by Francesca Gino , Maryam Kouchaki and Tiziana Casciaro
Summary .
- Focus on learning. Adopt a “promotion mindset” and concentrate on the positives, and you’re more likely to perceive networking as an opportunity for discovery rather than a chore.
- Identify common interests. Consider how your goals align with those of people you meet, and networking will feel more authentic.
- Think broadly about what you can give. Remember that you have something valuable to offer, whether it’s knowledge, gratitude, or recognition.
- Find a higher purpose. Frame your networking in terms of a larger goal—the collective benefits for your company, say—and the activity will feel more authentic and will lead to connections that bear fruit for everyone.
“I hate networking.” We hear this all the time from executives, other professionals, and MBA students. They tell us that networking makes them feel uncomfortable and phony—even dirty. Although some people have a natural passion for it—namely, the extroverts who love and thrive on social interaction—many understandably see it as brown-nosing, exploitative, and inauthentic.
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