short video essay

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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How to Write a Video Essay: A Step-by-Step Guide and Tips

• by Joseph Kenas
• January 5, 2024
• Writing Tips

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

• What is the video’s purpose? What is the purpose of the video in the first place?
• Who is this video’s intended audience?
• What is the subject of our video? (The more precise you can be, the better.) 
• What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

• Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
• Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
• Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
• Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

• Making eye contact
• Have a good posture
• Do not argue with the audience 
• Look at everyone around the room, not just one audience or one spot
• Rember to use your hand and facial expressions to make a point.

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

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How to Create a Video Essay for Your College Application

Some colleges may accept a video essay in lieu of the traditional written essay as part of the college application process.

A video essay serves as a personal introduction on a college application. As a modern trend in the application process , some colleges and universities allow prospective students to submit a video essay, either in the place of the traditional written essay or, sometimes, as a separate element of the application packet.

With a video essay, you can naturally highlight your personality while providing the decision-makers with a glimpse into your world. You have the power to present yourself in your best light— literally —in a more personal medium than the regular written word.

What was once limited to art and design schools is now part of the normal process for schools like theUniversity of Chicago and Goucher College in Baltimore, Maryland. This modern twist on essays allows students to express themselves in a way that was once reserved for social media.

To impress the college admissions representatives of your chosen school, take the proper measures when planning. When preparing your video, give plenty of forethought to make your best first impression.

Learn more: How to Write a Personal Statement

How to make a video essay

Verify how long the video can run; this should be listed in each of your institutions’ requirements. For example, the University of Chicago allows videos of up to two minutes. Stay within the university’s range to be considered. The challenge is to focus on your presentation and choose your words wisely.

1. Choose a topic.

Next, decide on the topic of the video. Some schools may invite you to discuss a particular topic, and others will want the video essay to serve as a personal introduction in place of an interview.

If the video serves as an interview, include the answers to the following questions: 

Why do you wish to attend this specific school?

What will you bring to the college campus?

What will you do when you arrive?

Overall, you can use the video to show why you’ll be a natural fit at the school.

Read more: What Should I Major In? 5 Things to Evaluate

2. Create an outline and script.

Show off your production skills, but don’t overextend yourself. University representatives will focus on various aspects of your video in addition to its production. Plan your talking points, create a script, and practice by recording yourself multiple times before finally hitting the send button.

A video script is different from a written essay . Make a logically organized list of the topics you want to cover in a way that allows you to speak naturally and comfortably at the camera. Use the outline to guide you as you record in lieu of memorizing a script.

Record yourself with your phone’s camera, and practice the presentation repeatedly until you feel comfortable. Time yourself to stay within the time limit predefined by the college or university you're applying to. Once you feel satisfied with your script, you’ll be ready for the next step.

3. Use imagery and audio files.

Think about the scene you are depicting in the video. Verify your background. If you’re in your bedroom, for example, make sure it’s tidy and clean. Display things that visibly render your interests, such as a trophy from a swim meet or a stack of your favorite nonfiction books.

You can also film your video in a nearby park or landmark to represent your interests and make good use of the natural lighting. Use the setting to reveal a part of your personality and gain the interest of your college admissions representative. 

Along with video of you talking, you may wish to include additional images, video, and audio files that go along with your message. Collect all your content first before initiating the editing process.

4. Upload files into editing software.

Demonstrate your presentation skills by doing more than one take of your video and editing them to create a polished final cut. For this, you can use any of the trusted free editing software, including iMovie and Lightworks, which are typically user-friendly. You can drag and drop any file you upload and add sound and visual effects as you edit your content.

For tutorials on new software, look for relevant courses on Coursera like Mastering Final Cut Pro , where you’ll learn skills to make your video look professional.

Keep your post-production simple since you will principally be ranked on the content of your video rather than the graphics and transitions, that is unless you’re applying to become a videography student.

5. Share or submit your work.

Follow the submission guidelines described in the university’s application process to ensure you meet all requirements. You may only need to submit a link to your video upload from a commonly used video-sharing website.

If such is the case, upload your completed video essay for free on popular video-sharing platforms like Vimeo or YouTube. Once you’ve uploaded your video to your preferred site, you will have the option to copy a shareable link. Before you send the link, test it on your computer or phone to make sure it leads to your video.

Use the Common App to submit your essay.

Many high school juniors and seniors are familiar with the Common App , which is used by hundreds of colleges and universities to streamline the process of application. For the 2021-2022 school year, there were seven different essay prompts that you could choose from for the traditional written essay.

For some institutions, you may have the option to submit your essay through the Common App. You may also be able to submit a video essay in place of a written essay or as its complement. You’ll need to research and follow the directions of the institution you’re applying to.

Take note of these best practices of video production to make sure your video is both memorable and favorable.

Videography tips for success 

Apply your top-notch creativity in this nontraditional medium to produce your video essay. Discuss ideas for your video with a guidance counselor, parent, or trusted teacher. Ask them for feedback to make sure the message resonates properly.

Reach for success in these other ways:

Have good lighting and sound: Avoid distracting the viewer with shadows, cluttered backgrounds, or loud background noises. Sit near a window to use natural sunlight and prevent a washed-out appearance.

Dress for success: Wear a presentable outfit like you would for an in-person interview. Aim for business or business casual attire, tidy hair, and positive body language. This will improve your confidence as well as send the message that you’re serious about this application.

Answer questions directly: If the school asks specific questions on their application process or has prompts that need to be included in your video essay, make sure to directly provide the answers to each of them. Avoid getting carried away during the creative process.Write the questions and timestamp of the video where they’re answered.

Be yourself : Perhaps one of the most important video tips is to be authentic and relaxed. Review your script and practice repeatedly so you can naturally express yourself without reading it. Give yourself plenty of time to complete the project, and remember to meet the submission deadline.

Express yourself: Interviewing Skills to Benefit Your Career

Practice your presentation skills and increase your confidence before working on your video essay with the following courses from top universities, available on Coursera: 

Effective Communication: Writing, Design, and Presentation Specialization

Storytelling and influencing: Communicate with impact

Speaking Skills for University Success

Speak English Professionally: In Person, Online & On the Phone

Keep reading

Coursera staff.

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

How to do a Video Essay: The Video Essay Process

• Plan, Prepare & Create

Storyboarding

• Finding, Filming & Editing
• References & Credits
• The Video Essay Process

This section will give an introductory overview of the stages required to create a video essay.  Video essayers advice is to start simple and work through each stage of the video production process. Visit the Resources page of this guide for more.

Identify what is your argument? What is it that you want to communicate to the viewer? Write this down in a few sentences, refer and modify it as required.

Watch Video Essays

Watch a selection of video essays, read blogs and web pages from video essayers and decide what type of video essay you would like to create. Start simple.

A storyboard is a detailed outline (similar to an outline in a written essay) that helps you to organise and visualise the video essay as to what is on the screen, text, media, message and transitions between shots.

Storyboards assist in determining the length, message and meaning of the video essay and help save time with editing and post production processes.

• Free Storyboard Templates

Collect & Edit

Collect video material as downloads, ripping DVDs, screen grabs, mobile phone footage and create voice-overs. Use research skills to find information and statements to support your argument. Maintain a standard of quality and manage your videos by naming conventions and storage.

Use editing software and experiment with available functionality to enhance and support your argument. Add a voice-over, sound effects, music and other aspects of multimodality. Be sure to include references and credits to all sources used in creating the video essay.

Revisit elements of your video essay and modify as required.

Visit the Resources page of this guide for more.

• Where to find video and how to capture it
• Video Editing Basics - iMovie
• Software Guides

References & Credits

References to cite sources used in the Video Essay. Referencing is a formal, systematic way of acknowledging sources that you have used in your video essay. It is imperative that you reference all sources used (including videos, stills, music, sfx) and apply the correct formatting so that references cited can be easily traced. The referencing style used at ECU is the APA style, 6th ed. 2010. Refer to the ECU Referencing Library Guide for accurate citation in APA style.

Production credits Individuals: acknowledgement of individuals and their role in the production. Purpose: A statement for internal use, e.g. “This video was produced for [course name] at [institution’s name] in [semester, year]”

• Referencing Library Guide
• << Previous: What is a Video Essay?
• Next: Modes, MultiModality & Multiliteracies >>
• What is a Video Essay?
• Modes, MultiModality & Multiliteracies
• A Pedagogy of Multiliteracies
• Modes Of Multimodality
• Video Essay Journals
• Video Essay Channels
• Weblinks to Video Essay Resources
• Weblinks to Creative Commons Resources
• Titles in the Library
• Referencing & Copyright
• Marking Rubric
• Last Updated: Aug 28, 2023 2:57 PM
• URL: https://ecu.au.libguides.com/video-essay

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Step-by-Step Guide: Mastering the Video Essay for College Applications

Table of contents

Have you made up your mind about the college you want to attend yet? If so, the next step is to start the application process. In this stage, you may be required to record an introductory video to tell the admissions committee a little about yourself.

Most colleges are now veering from traditional written essays to video essays as part of the application process. Therefore, you need to master the art of writing an effective video essay that you’ll use to record your college application video.

In this blog post, we’ll show you how to write a winning video essay for college applications to take you a step closer to admission.

What is a video essay?

A video essay is a 2-5 minute video recording that allows students to showcase their personality and convince the admission committee to accept them into the college. It’s an innovative way for prospective students to show their creativity and communication skills beyond the traditional written application.

Since they are visual, video essays allow candidates to express themselves and make a lasting impression. They can cover a wide range of topics, such as the student’s background, values, interests, and experiences.

Compelling video essays allow college applicants to differentiate themselves from the competition and increase their chances of securing a place at their dream institution.

What makes a good video essay?

A good video essay should reflect your authentic voice, personal experiences, and future aspirations. It should showcase your ability to express your ideas clearly while also providing a glimpse into your character and personality. Creativity, storytelling, and attention to detail are all essential components, as they paint a vivid picture of who you are.

How long should my video essay be?

The ideal length of a video essay depends on the specific requirements of the college. Most colleges will require you to keep it 2-3 minutes long. However, it’s important to pay close attention to the guidelines of the college you’re applying to. And remember, quality is key over quantity.

9-step guide to writing a video essay for college applications

A video essay is your chance to make a lasting impression as to why you are a good fit for the college. So, it’s important to know how to craft the perfect one.

What should be included in a college application video?

A college application essay and personal statement should focus on your background, experiences, and passions. Consider your personal story and how it sets you apart. Also, identify what aspects about you would contribute to the college's community and your long-term goals after finishing your studies at the college.

Here’s how you can write a video essay in nine steps, along with useful examples.

Step #1 - Select a suitable topic

Once you’ve understood the instructions, choose a specific topic you’ll be addressing in the video. Though some colleges will give you a topic to talk about, most of them will give you the freedom to select your essay topic of interest.

Think about what will best represent who you are as an individual and what makes you want to attend this particular college.

Your topic should be interesting, original, and unique. After all, admissions officers will see hundreds of other video applications, so yours needs to stand out!

Step #2 - Outline your talking points

Now that you know what topic(s) you’ll address in your video essay, create an outline of your talking points. This is an organized list of the main points you’ll cover in your video essay.

Your video essay should be well-organized and follow a clear and logical structure.

This will help you create a strong narrative that carries the viewer from beginning to end.

Remember to include any anecdotes or story highlights that may help you illustrate a point. An effective outline will help keep your thoughts organized when writing your video essay.

Step #3 - Open with a strong hook

The fun part is here – it's time to write down your video essay for college application. This is where all those talking points you wrote in the outline come into play.

The opening moments of your video essay can make or break your impression. To engage your audience from the start, make sure you open with a captivating hook that will catch the viewer's curiosity.

This could be a compelling question, an interesting anecdote, or a short personal story. Remember, you only have a few seconds to grab the attention of the busy admission committee - so make them count!

Example of an opening hook:

“One unforgettable winter in my seventh grade, my mother's battle with alcoholism reached a shocking peak when she attempted to take her life. As I visited her in the psychiatric ward, I couldn't help but battle with emotions and questions about her heart-wrenching decision. The twists and turns of these events profoundly influenced both my personal and professional growth. It ultimately led me to pursue a career in psychology.”

Step #4 - Introduce yourself

Once you've hooked your viewers, give a brief and genuine introduction of who you are. Mention your name, where you come from, your educational background, and your interests. 

This is your chance to establish a memorable connection with the viewers, so let your authentic self shine.

Step #5 - Identify the course you’d like to study

Next, explain the major or program you want to pursue at college and elaborate on why it appeals to you. Also, identify what motivated you to pursue that particular course. This shows the college that you have a clear educational vision and are passionate about your chosen field.

Step #6 - Explain your reasons for joining college

Now that the committee knows about you and your goals tell them why their institution is the best fit for you. Highlight specific features that attracted you to their program, whether it’s the extracurricular opportunities, prestigious faculty members, or campus culture.

You could also mention alumni success stories or the college's unique facilities that make you want to study there.

“My desire to join the University of Manchester started when I participated in their graduate school visitation program right after high school. During the program, I learned more about the Department of Psychology and met the wonderful lecturers. I also interacted with some alumni who applauded my career choice. The experience made me see how my interests aligned with those of this particular school.”

Step #7 - Explain the skills and values you bring

Next, sell yourself by emphasizing your unique qualities and values that would positively impact the college community. For instance, you can talk about your passion for learning, your strong work ethic, your ability to collaborate with others, or your dedication to making a difference in the college.

You can also mention your skills in extracurricular activities like sports or arts that you’ll use to impact the college culture.

“Throughout high school, I’ve always been a highly disciplined student with the desire to excel in everything I do. I also have a collaborative spirit and a strong will to help my fellow students succeed. My effective communication and interpersonal skills will help me to collaborate with fellow students to make the college highly accommodative for all students.”

Step #8 - Explain what you want to achieve in the end

Lastly, go beyond the degree and paint a picture of your long-term goals. Explain what you want to achieve after college and the impact you hope to make on the world.

Also, let the admission committee understand how your education will empower your personal and professional growth and how your experiences at college will propel you toward those dreams.

“At the end of my learning period at the college, I hope to participate in community-based programs to provide viable solutions for issues affecting mental health. Will also use my knowledge and skills to build a mental health facility to encourage mental wellness and inspire young professionals who would like to take the same career path.”

Step #9 - Review and polish

Once you’ve finished writing the video essay, it's important to spend time reviewing and editing your work. Correct poor sentence structures and double-check to ensure you’ve included all the essential information according to the essay prompt.

You can also share it with a trusted friend or family member to get valuable feedback and suggestions for improvement.

Key takeaway

Unlike a written essay, a video essay provides an opportunity to show your personality and let the admissions committee know who you are. It’s an opportunity to use your individual story to pique their interests.

Writing a winning video essay for a college application requires confidence and enthusiasm. With some preparation and creativity, you can craft an interesting essay that sets you apart from other applicants for college acceptance.

Half your work is done when you have a solid video essay script. Writers Per Hour’s team of expert writers can help you write a 100% original college application video essay script that presents your candidature, showcases your personality, and demonstrates your enthusiasm to join the university.

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Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

• /r/truefilm’s reading and viewing guide

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Communications: Video Essay

• Ask for Help
• Find Journals and Articles
• Media Research
• Internet Media Sites
• General works
• Methodologies
• Media analysis
• Visual methods
• Topic-focused resources
• Online resources
• Ecomedia Research
• New York Times
• Find Videos
• Video Essay
• Find Images
• Find Audio Resources
• Comics Research
• Music Web Resources (from the Humanistic Studies Guide)
• CMS/PL 331: Media in the Arab World
• COM 210: Introduction to Cinema
• COM 220: Media, Culture and Society
• COM 221: Writing Across the Media
• DJRN 221: Introduction to News Reporting and Writing
• CMS 333: TV After TV
• CW/DJRN 346: Creative Writing Workshop: Travel Writing

What is a video essay?

A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image.

(Source: Morrissey, K. (2015, September). Stop Teaching Software, Start Teaching Software Literacy. Flowjournal . https://www.flowjournal.org/2015/09/stop-teaching-software-start-teaching-software-literacy/?print=print )

It is made of three main elements:

• Image (filmed footage and found footage)
• Sound (music and audio)
• Words (spoken and written)

All of them are linked to your own voice and argument. It is a way to write with video.

• Guidelines for Video Essay Best Practices Official technical guidelines by Prof. Antonio Lopez.

Video essays about video essays

Why Video Essays are just plain AWESOME by This Guy Edits  on YouTube .

Elements of the Essay Film from Kevin B. Lee on Vimeo .

F for Fake (1973) – How to Structure a Video Essay from Tony Zhou on Vimeo .

Sample Video Essays

• If Educational Videos Were Filmed Like Music Videos by Tom Scott
• How to Use Color in Film A blog post with multiple video essays about the use of color palettes by multiple great directors.
• Seed, Image, Ground by Abelardo Gil-Fournier & Jussi Parikka.
• Every Covid-19 Commercial is Exactly the Same
• Top Video Essayists some videos on this page are set to private
• VideoEssay: A subreddit for analytic videos and supercuts
• ISIL videos imitate Hollywood and video games to win converts
• Best Video Essays of 2023
• Best Video Essays of 2022 by British Film Institute
• Best Video Essays of 2020 by British Film Institute.
• Best Video Essays of 2019 by British Film Institute.
• Best Video Essays of 2018 by British Film Institute.
• Best Video Essays of 2017 by British Film Institute.
• Video Essays (Historical) A YouTube playlist of historically important films that helped define the concept of video essays.
• What Is Neorealism by kogonada.
• Analyzing Isis' propaganda - Mujatweets by Azza el Masri and Catherine Otayek.
• Oh dear! by Adam Curtis.
• Fembot in a Red Dress by Alison De Fren.
• WHY IS CINEMA: Women Filmmakers? NOT SEXIST, BUT LET'S BE REAL??? by Cameron Carpenter.
• Women as Reward - Tropes vs Women in Video Games by feministfrequency.
• Il corpo delle donne (sub eng) by Lorella Zanardo.

Video essays beyond COM

Video essays can be a valuable form of academic production, and they can be brilliant and insightful in many other fields apart from Communications and media studies. Here are some examples that cover all the JCU departments:

• Lady of Shalott | Art Analysis A look at John William Waterhouse's Pre-Raphaelite painting "The Lady of Shalott".
• How to ace your MBA video essay The 60-second online video essay is a recent addition to the MBA application process for some business schools.
• The Last Jedi - Forcing Change An analysis of Finn's and Kylo's narrative arc in Episode VIII of the Star Wars franchise.
• How The Economic Machine Works by Ray Dalio A simple but not simplistic and easy to follow 30 minute animated video that answers the question.
• Evolution of the Hero in British Literature This video essay discusses the literary heroes throughout the Anglo-Saxon Period, the Middle Ages, and the Renaissance Era in British Literature.
• Fast Math Tricks - How to multiply 2 digit numbers up to 100 - the fast way! An easy video tutorial unveiling some math tricks.
• Here's why we need to rethink veganism A brief climate change video essay on the environmental impacts of veganism, and how we can reframe going vegan less as a lifestyle and more as an aspiration.
• Italy on the edge of crisis: Should Europe be worried? Channel 4 discussing the delicate political juncture in Italy (May 2018).
• International Relations: An Introduction An overview by the London School of Economics and Social Science.

A video is basically a series of still images- each one is called a frame- that play back at a specific  rate . The frame rate (often abbreviated FPS for "frames per second") differs depending on where you are in the world and what you're shooting on.

If you're shooting a movie on celluloid (actual film that needs to be developed) then you are probably shooting at 24fps.

If you are shooting video in Europe then you are probably shooting at 25fps...

...unless you are shooting sports. Then you're probably shooting at 50fps.

If you're shooting video in the US or Canada then you are probably shooting at 30(29.98)fps...

...unless you're shooting sports. Then you're probably shooting at 60(59.98)fps...

...or unless you're shooting "cinematic video" at a frame rate of 23.976fps.

***The weird numbers for shooting in the US and Canada stem from the fact that while Europe's 50Hz electrical system operates at 50Hz, the 60Hz electrical system of the US actually operates at 59.98 Hz.***

If you're shooting at a higher frame rate (like 120fps or 250fps) it is probably because you want to play it back at one of these frame rates in order to achieve a slow motion effect.

Video sizes are measured in pixels. Resolution   refers to Width x Height. Here are some common resolutions:

• FullHD (1080p): 1920 x 1080
• HD (720p): 1280 x 720
• 4K (2160p): 3840 x 2160
• 4K Cinema: 4096 x 2160
• Standard Defintion (NTSC- US/Canada): 720 x 480
• Standard Definition (PAL- Europe): 720 x 576
• VGA: 640 x 360

Types of video essays

1. Supercut

A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. That commonality can be anything: a formal or stylistic aspect, a shared theme or subject matter... 

Supercuts are a staple of fandom, but they can also be used as a form of audiovisual critique: to reveal cinematic tropes, to trace thematic or stylistic constants in a filmmaker’s work and so on.

Examples: ROYGBIV: A Pixar Supercut  or Microsoft Sam's  Every Covid-19 Commercial is Exactly the Same  or Chloé Barreau's  NON UNA DI MENO - l'8 MARZO sta arrivando!

2. Voiceover based

In this form, analysis is done by combining clips and images with a narrator’s voice that guides the process. This could be done for a variety of video essays styles: scene breakdowns, shot analyses, structural analyses, vlogs, etc. What is common is the integral role of the creator’s voice in advancing the argument.

Example: Tony Zhou’s Jackie Chan—How to Do Action Comedy or David Chen’s Edgar Wright and the Art of Close-Ups .

3. Text/Image/Sound-Based

In this form, analysis is done by combining text, images and sounds without a narrator’s voice to guide the process. Again, this could be done for a variety of video essays styles, but relies much more on editing to advance the argument.

Example: Kevin B. Lee’s Elements of the Essay Film or Catherine Grant’s All That Pastiche Allows Redux .

4. Desktop Films

A desktop film uses the screen of a computer or gadget to serve as the camera and canvas for all of the content of an audiovisual narrative. It can include content from videos, apps, and programs that would be viewable on a screen. It is a screen-based experience that uses the desktop as its primary medium.

Example: Katja Jansen’s Desktop Films ; Kevin B. Lee’s Reading // Binging // Benning .

Descriptions adapted from  Filmscalpel

Resources: background and fundamentals

Best Practices

• Code of Best Practices in Fair Use for Media Literacy Education Also downloadable as a PDF file
• Streaming: film criticism you can watch by Guy Lodge
• What is a Video Essay? Creators Grapple with a Definition Paula Bernstein from Filmmaker journal .
• The Video Essay As Art: 11 Ways to Make a Video Essay by Norman Bateman.
• Video essay: The essay film – some thoughts of discontent by Kevin B. Lee.
• Deep Focus - The Essay Film by British Film Institute and Sight & Sound .

Scholarly Websites about Video Essays

• The Videographic Essay: Practice and Pedagogy
• Audiovisualcy Video Essays on Vimeo.
• [In]Transition Journal of Videographic Films and Moving Image Studies.
• Introductory guide to video essay From the British Universities and Colleges Film and Video Council.

Resources: software and how-to

• How-to video essays by Greer Fyfe and Miriam Ross.
• Media Production Guide by Tisch Library, Tufts University.
• Video Reactions with OBS (Open Broadcast Software) Part 01 Setting up your scenes
• Video Reactions with OBS (Open Broadcast Software) Part 02 Recording with OBS

Storyboarding

• Planning and Storyboarding from Royal Roads University Library.
• Video Essay Script Template

Screencasting

• Quicktime (cross-platform)
• Screencast-O-Matic
• OBS Studio (open source, cross-platform) Open Broadcaster Software
• Flashback Express (PC only)
• 5 Free Tools for Creating a Screencast from Mashable.

Downloading and ripping

• Pasty Software for downloading.
• Savefrom allows up to 720p downloads of full video, 1080p downloads of video only (no audio). Select “download video in browser” on the site.
• Y2mate allows up to 1080p video downloads.
• Jdownloader Software for downloading
• Handbrake Software for ripping and converting
• DMA Basics: OBS for Video Essays A tutorial on how to use OBS for Netflix.

Note: Try to to ensure that you download in 720p resolution or higher. Your minimum level of quality should be 480p. If searching on YouTube, you can filter the search results to only show HD or 4K results. Check also the  Find Video   tab of this guide.

Free editing software options

• DaVinci Resolve (cross-platform) A color grading and non-linear video editing (NLE) application for macOS, Windows, and Linux, incorporating tools from Fairlight (audio production) and Fusion (motion graphics and visual effects that throw shade on After Effects).
• iMovie (Mac only)
• Videopad (cross-plaftorm)
• OpenShot (open source, cross-platform)
• Shortcut (open source, cross-platform)
• HitFilm Express (cross-platform)
• Free Music Archive An interactive library of high-quality, legal audio downloads directed by the radio station WFMU.
• SoundCloud SoundCloud is one of the world’s largest music and audio platform and you can search for creative commons music.
• YouTube Audio Library A library of free music and sound effects by YouTube. Each track is accompanied by information on the use.
• Sound Image Free music (and more) for your Projects by Eric Matyas. Only requires crediting the author for legal use (see "attribution info" page).
• Audacity A free and open-source digital audio editor and recording application software. Very useful to trim audio, convert a sample rate, apply a little compression, chop & screw, etc.
• REAPER A digital audio workstation and MIDI sequencer software. Technically a paid-for platform, its free-trial never ends.

Check also the  Find  Audio Resources  tab of this guide.

Creating credits, copyright and fair use

• Creating credits for video essays From Digital Design Studio at Tisch Library
• Fair Use Evaluator
• YouTube Fair Use Channel
• Society for Cinema and Media Studies Statement on Fair Use
• Blender A free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.
• GIMP A free and open-source raster graphics editor used for image manipulation (retouching) and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks.
• Inkscape A free and open-source vector graphics editor used to create vector images, primarily in Scalable Vector Graphics (SVG) format.
• Krita A free and open-source raster graphics editor designed primarily for digital painting and 2D animation. Good for sketching and conceptual art.

Stock footage

For stock footage, please check under the  Find video tab of this guide.

• Final Cut Pro X Tutorial by JCU Digital Media Lab.
• Final Cut Pro X Tutorial (PDF)
• Final Cut Pro X Full Tutorial by David A. Cox
• Audio Recording Tutorial by JCU Digital Media Lab.
• << Previous: Find Videos
• Next: Find Images >>
• Last Updated: Mar 26, 2024 9:37 AM
• URL: https://johncabot.libguides.com/communications

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How to create a video essay with students.

• February 15, 2023

Video essays are a powerful and engaging way for students to express their understanding of a particular topic or concept. By combining video footage with voiceover narration, students can create a multimedia presentation that showcases their knowledge and creativity. To create a video essay with students, there are free tools you can use.

In this blog post, we will explore how teachers can guide their students through the process of creating a video essay. And I’ll share some of my favorite movie-making tools for students. Don’t forget to download these graphic organizers you can use to plan for your next video project.

What is a video essay?

A video essay is a short film that explores a specific idea or theme. It typically uses various forms of media, such as video, images, and text. In a video essay, a student presents a clear thesis or argument. They use a variety of visual and audio elements to support their ideas and engage the viewer. 

If you are new to using video essays but have introduced traditional essay writing techniques in the past, I encourage you to revisit the same checklists, supporting materials, and rubrics and add on if needed.

Here are some key things a student can include in a video essay:

• A strong introduction that sets the stage for the rest of the essay. It should clearly state the thesis or main argument with text on the screen or audio voiceover.
• A logical and well-structured body that presents evidence, examples, and analysis to support the thesis or argument. They might include transitions with animations and music to indicate different points.
• A conclusion that summarizes the main points of the essay and offers some final thoughts or takeaways.
• A clear and engaging visual style that uses a variety of media. This could include video, images, and text, to illustrate and enhance the ideas being discussed.
• Good audio quality , including clear and audible narration and appropriate use of music and other sounds. Showing students exemplars and non-exemplars can help them understand the importance of this point.

Overall, a successful video essay should be well-organized, visually engaging, and even thought-provoking. It should provide a fresh perspective on the topic and offer the viewer something new and interesting to think about. You might ask students to lead a discussion about the topic afterward or ask for feedback after sharing their project with their classmates.

How do you choose the right tool for your video essay?

If you are deciding on what movie-making tool is the best fit for creating a video essay, there are a few things to consider. Here are some tips for figuring out which app or website is the best one for creating a video essay:

• Consider your specific needs and goals . What are you trying to achieve with your video essay? Do students need a lot of advanced editing tools? Will a simple and straightforward tool get the job done?
• Decide on a few must-have features. Look for an app or website that offers the features and functionality that your students need. This might include things like the ability to import and edit footage and add text and graphics. I suggest using a tool that lets students easily create transitions and add effects.
• Re-examine your toolbelt. I often use the phrase “embrace your place” on my podcast ( listen to new episodes here ). If there are tools you’re already using that can accomplish the task of creating a video essay, make sure to try out that one first.
• Ask for recommendations. Find out what your colleagues are already using and love. Alternatively, you might read reviews and research to find out what other people are saying about the app or website. This can give you a sense of its reliability, ease of use, and overall quality.
• Try out a few different options . Many different tools will help you accomplish the same goals. You may want to check out a few options to see which one feels the most intuitive and user-friendly. Many apps and websites offer free trials or demos, so you can test them out before making a decision.
• Don’t be afraid to ask for help or advice. If you’re unsure which app or website is right for you, you can always reach out to friends, colleagues, or online communities for recommendations (see above).

Tools for Making a Video Essay

Ultimately, the best app or website for creating a video essay will depend on your individual needs and preferences. However, by considering your goals, researching your options, and trying out a few different options, you should be able to find the right one for you.

Adobe Express

This free, web-based app allows users to create videos, graphics, and web pages. It has a variety of templates and design options to choose from and a free version for educators. Check out some of their recent creative challenges here. 

Adobe Premiere Rush

Adobe Premiere Rush is a video editing software that allows users to quickly and easily edit and produce professional-quality videos. It is a step up from Adobe Express and is available for desktop and mobile devices. It Includes features such as automatic color grading, audio ducking, and the ability to add titles, graphics, and transitions.

Microsoft Flip (formerly Flipgrid) is a web-based platform and mobile app that allows educators and students to create and participate in video discussions. Students can use this tool to create short videos using a green screen and other features like adding text to the screen.

Canva 

Canva is a graphic design platform that allows users to create visual content such as social media posts, advertisements, and presentations. It is available online and as a mobile app and offers a wide range of templates and design tools, as well as the ability to upload and use custom graphics and fonts. You can use Canva for Education for free to create videos and graphics.

iMovie is a free video editing app available for Apple devices, including iPad, iPhone, and Mac OS. It is user-friendly and has a variety of features, including the ability to add music, text, and special effects to videos.

Final Cut Pro

Final Cut Pro is a professional-grade video editing software for Apple users. This video tool is used by editors and filmmakers and offers a wide range of advanced features. It may be something students want to explore if they are passionate about filmmaking. 

Benefits of Using Video Essays in the Classroom

Using video essays in the classroom can have several benefits if you’re looking to make a case for video essays. Firstly, video essays can provide an engaging and interactive way for students to learn and express their ideas. This can help to foster a more dynamic and engaging learning environment. Secondly, video essays can provide a more inclusive learning experience, allowing for a broader range of student voices and perspectives to be heard. 

Thirdly, video essays are an excellent option for students seeking a more creative outlet. They can create a visual representation of information and ideas. Additionally, video essays can be easily shared and accessed online, allowing for collaboration and feedback from both peers and teachers. Overall, incorporating video essays into the classroom promotes creativity, critical thinking, and student engagement.

Getting Started with Video Essays

If you want to find examples of video essays, there are a few places you can go. First, you may want to search for “video essays” on YouTube or Vimeo. This link will take you to my free download with YouTube tips for teachers. 

Try searching for specific themes related to topics students are studying. For example, “literature analysis video essays” or “civics video essays” to find more specialized collections of videos. If you are searching for examples along with your students, you might want to check out my article for Edutopia full of tips for online searches.

Creating a video essay with students can be a fun and rewarding experience for both teachers and students alike. Not only does it provide students with a creative outlet for expressing their understanding of the material, but it also allows for a deeper level of engagement and understanding. I’d love to hear your thoughts and help you celebrate your students’ creations. If you share in social spaces, tag me @ClassTechTips on your favorite platforms, including Instagram and Twitter .

Find more posts on Writing Strategies:  

• Innovative Assessment How to Incorporate Video Essays in Your Classroom – Easy EdTech Podcast 206
• Boost Student Writing During Be An Author Month
• 3 Social Media Inspired Student Projects – Easy EdTech Podcast 192
• Video Journals in the Classroom

Stay up-to-date on all things EdTech.

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Monica Burns

Dr. Monica Burns is a former classroom teacher, Author, Speaker, and Curriculum & EdTech Consultant. Visit her site ClassTechTips.com for more ideas on how to become a tech-savvy teacher.

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Scripting Video Essays: How to Write a Great Narrative

There are many ways in which you can write video essays. Some have argued that video essays are a new trend in the world of creative writing. There is so much emphasis on developing a story from visuals, photographs, videos, and music to tell an enduring tale or lesson in this day and age. 

So, if you want to join the video essay bandwagon as an artist, expert, researcher, or student, you must know how to write them first before creating them.

Writing a narrative video essay is a great way to share your ideas with the world. Narrative essays let you not only say something meaningful but also show it. A good narrative video essay is also about the art of visual storytelling.

But first, if you are wondering what exactly is a video essay. Let’s address it first.

What is a Video Essay?

A video essay is a form of a documentary-like video narrative film using film footage, video clips, and graphics to discuss an issue or topic. Academics and artists can typically use video essays to discuss their research. 

In addition to blog posts and magazine articles, video essays are a new type of storytelling in the digital world. They take one idea and meticulously construct a narrative on how it came to be, how it’s been used/applied, or what it means.

In its most popular form (one person talking head), a video essay is made up of between 3-7 minutes in length and usually presents one concept or topic.

It often looks at a film and demonstrates how it is engaging in meaning or does not. The video essay can also emphasize the acts performed by actors or directors, such as performance, staging, and editing techniques.

But today, it is not fixated to film subjects only.  You can also expand your visual stories about anything under the sun like history, politics, science, technology, etc. Just choose an idea and proceed with your essay writing.

Here is an excellent example of the best video essays –  Example: Best Video Essays by Vox

How do you Create a Narrative in your Video Essay?

To create a compelling video essay, you must know how to write an essay with a video component to produce a compelling story. A good video essay should have the following qualities:

• It should be insightful, thought-provoking, or informative.
• It should be argumentative and practice critical thinking
• It should be visual, formal, and well-structured.
• It should help the viewer understand and appreciate a topic/situation from various angles.
• It should inspire viewers through findings, vocabulary, and plot.

The best video essays also use candid footage and demonstrate the use of nonfiction or documentary filmmaking techniques . And the main reason why people gravitate towards narrative essays is that they let you show your ideas visually to your viewers.

How to Write a Video Essay Script?

Many people are starting to make video essays as a way of presenting their own thoughts and experiences. The problem is that these videos do not have any actual narration, leaving the viewer lost trying to understand what’s happening.

But to write a grand narrative, you must follow the following stages:

Brainstorming ideas is the first stage. At this stage, you should list a few interesting concepts in an organized way. You may want to use the topic form like: “A Case for Video Essays” or “How to Create a Story Using Text and Images?” So, while ideating, follow these:

• Begin by picking a topic ( mostly what you are passionate about).
• Think about your point of view and audience. 
• Set up the background and context for your essay or story (the “what”). 
• Reveal the turning point in your story (the “why”). 
• Provide evidence to support your account of events (the “where”) 
• Discuss how the incident relates to broader social concerns (the “what now?”).

Research is the next stage of writing a video essay. The moment you decide to make a video essay, you should have enough information about the topic. The more information and research you do in the ideation stage, the easier it will be for you as a writer and speaker to share your knowledge with the audience. Research may include:

• Finding out facts from books, interviews, or research papers.
• Finding out relevant video footage of the person, place, or event.
• Getting access to the video footage of a particular event (e.g., presidential speeches).
• Find audio or video files on the Internet and transcribe them into text format (e.g., podcasts, interviews).
• THE ESSAY STRUCTURE: 

Because the video essay is still relatively new, there are no definitive rules about structure and genre for these films.  But still, we should adhere to some basic rules while constructing the script structure. Your structure is the most crucial stage for a crackling narrative. 

The essentials of a great narrative essay structure are as follows :

• First, create a rough outline from your research material.
• Think about a compelling opening line with a single line answer to the question of the essay
• Begin with questions, then answer in a way to create an argument.
• The Argument then leads to the next question.
• The emotion and Tone of the script should be formal, thought-provoking, insightful, and informative, supported by relevant visual reference.
• The essay must represent a single point of view.
• But it should be a well-reasoned perspective.
• It must have the writer or creator’s personal touch.
• Good writing is about the economy of words articulated to the point.
• Don’t forget to mention the What is the Takeaway for the audience.
• Don’t make it lengthy. Video essays are also about documenting or reviewing videos. So the script should not eat it all.
• Once you have structured the script, go back to the beginning and review your work.

Once you have prepared a rough draft of your essay, read it out loud and find the rhythm in the story. Is it telling the theme visually?  Rewrite and get the tone right. Your first few scripts may not be satisfactory. Don’t worry about that. It is a learning process.

• WRITING THE FINAL DRAFT:

Now, once you have gotten all the ideas into a script, you will be eager to write the final draft. At this stage, make sure to follow the following tips:

• Make sure every line is comprehensible so that viewers can easily understand your point of view without missing anything important in it.
• Proofread and make sure that you don’t leave any unfinished work or broken sentences in the video essay structure.
• Check the length of the video essay and make sure to follow the minimum requirements.
• Once you are done with the script, check for the formatting of your work.
• Spend extra time on a great narration that helps explain your content effectively and concisely.
• Get a clear idea about what you want to say so that you know what kind of images to use in the final draft of your essay and how they should be arranged.
• Conclude the essay by providing the audience with everything they need to know about your subject.

For a compelling narrative, the first thing to do is identify what makes the story you are trying to tell unique and why an audience wants to learn about it.

Related Question:

Are Video Essays Popular Today?

Though the concept was coined in the mid-1990s, it has only become popular in the last five years or so. As of now, a considerable amount of video essays and short films are uploaded on Youtube. Some have even garnered millions of views.  The prominent mentions are the Nerdwriter, and Every Frame is a Painting.

check out – Best Video Essays of last year

How Long Does a Video Essay Take to Write?

If you are writing a long video essay, it can take you a considerable amount of time. However, if you aim to create a short film covering one event, it can be done in a day or two. 

But, you may take time if you don’t have the research material in your hand. 

Final words:

The video essay became popular because it is a way to engage with the writer rather than just “watching” them talk about something. But, to make a great narrative, you have to research a lot and put in your best efforts. 

We hope this write-up has helped you create a great video essay. Happy writing!

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The 15 Best Video Essays of 2021

This article is part of our 2021 Rewind .  Follow along as we explore the best and most interesting movies, shows, performances, and more from this very strange year.   In this entry, we explore the best video essays of 2021.

Another bizarre, pandemic-riddled year is in the can. Once again, video essays have provided a welcome distraction with sharp perspectives on all things film, from technical curios to tried-and-true aspects of visual storytelling. Some of 2021’s best video essays shed light on new, under-discussed sides of beloved classics. Others invited us to finally hit play on titles that have been languishing deep in a long-forgotten watchlist. And some attempted to make sense of the stickier corners of filmmaking, untangling knotty subjects with precision and putting intuitions into words.

I have had another wildly fun year of hosting The Queue , a thrice-weekly column dedicated to highlighting short-form video content about films, television, and the craft of storytelling. The following 15 essays are some of my favorites. Choosing just 15 was a difficult task, and I want to sincerely thank all of the video essayists I’ve covered this year for their hard work. Thank you for keeping us edutained for another year. I look forward, as ever, to seeing y’all pop up in my feed in 2022.

But, for now, let’s take a look back on the best video essays of 2021:

Why 4:3 Looks So Good

For a significant period of both film and television history, the boxy 4:3 aspect ratio wasn’t an artistic choice; it was the only way to present footage. While 4:3 fell out of favor with the advent of new technologies, this aspect ratio is making a comeback. And while it’s easy to dismiss the recent revival as a pretentious visual trend, this video essay does a fantastic job of unpacking the ways in which directors deploy it intentionally.

This video on the visual appeal of the 4:3 aspect ratio is by  Karsten Runquist , a Chicago-based video essayist. You can check out Runquist’s back catalog and subscribe to his channel on YouTube  here . You can follow Runquist on Twitter  here .

How Jackie Chan Takes a Hit

A part of what makes Jackie Chan such a compelling action star is his willingness to get hurt. Rather than protecting his ego and presenting himself as a human-sized action figure, he is willing to serve the character, the story, and the stakes of a fight by putting himself on the receiving end of a hard-hitting wallop. Not only that, but as this super entertaining and informative video essay underlines, the actor/director/stuntman repeatedly demonstrates that taking hits is just as much of an art as dolling them out.

This 2021 video essay was created by Accented Cinema , a Canadian-based YouTube series with a focus on foreign cinema. You can subscribe to Accented Cinema for bi-weekly uploads here . You can follow them on Twitter  here .

Return to Oz is an Absolute Nightmare

Not only is  Return to Oz   one of the darkest Disney movies ever made, but it’s also one of the most faithful adaptations of L. Frank Baum’s work. Surprise, surprise, those two facts aren’t totally unrelated. If you’ve only ever heard whispers of this infamous “kids” movie or if you’re looking to confront long-repressed childhood trauma, this video essay is a great way to get familiar with the project’s troubled production and its success as an adaptation.

This video essay is by In Praise of Shadows , a channel run by Zane Whitener  and based in Asheville, North Carolina. They focus on horror, history, and retrospectives. You can subscribe to their YouTube channel here  And you can follow them on Twitter  here .

Paul Thomas Anderson and The Long Goodbye

With Licorice Pizza hitting theaters at the end of 2021, now is as good a time as any to recommend this fantastic video essay on the influence of director Robert Altman on the work of Paul Thomas Anderson . For Anderson fans unfamiliar with Altman’s work, the video is an enticing carrot to dig deeper into one of the biggest names of the 1970s.

This 2021 video essay is by Philip Brubaker , a nonfiction filmmaker based in Gainesville, Florida. He has made a heck of a lot of video essays for Fandor, Vague Visages, and MUBI, in addition to short documentaries. You can browse Brubaker’s video content on his Vimeo page and follow him on Twitter .

Disney’s Robin Hood and the Death of Color

I’m a huge sucker for big-scoped retrospectives, so when this video essay on the cinematic trajectory of Robin Hood hit my subscription queue, I couldn’t hit play fast enough. The essay devotes a good deal of time to Disney’s  Robin Hood and why it’s great, focussing in the back half with the ways that gritty reboots neutralize the power of the mirth-filled myth.

This video on Disney’s Robin Hood is by Jace, a.k.a   BREADSWORD,  an LA-based video essayist who specializes in long-form nostalgia-heavy love letters. Impeccably edited and smoother than butter, BREADSWORD essays boast an unparalleled relaxed fit and an expressive narrative tone. Long essays like this take a lot of time to put together, and somehow BREADSWORD makes it all look effortless. You can subscribe to them on YouTube  here . And you can follow them on Twitter  here .

Related Topics: 2021 Rewind , The Queue

Recommended Reading

Anatomy of a suspense scene: alfred hitchcock’s 4-part formula, how a24 revived studio loyalty, can we have more solarpunk movies, please, why “day for night” is so hard to pull off.

Video Essay Analysis and Composition

Lesson plan, grade level.

Undergraduate (Face-to-Face or Online)

Students will be introduced to a contemporary essay genre to see how people argue in multimodal environments.

Students will reinforce their understanding of various ideas from composition studies discussed throughout the semester, including Aristotle’s Triangle, Toulmin’s Model, and paragraph structure. 1

Students will demonstrate their understanding of expository writing and argumentative approaches.

Students will compose a short video essay based on a previous assignment to learn the basics of video essay composition.

Background and Context

I provide these exercises near the middle of the semester as a way to show the relevancy of what students are learning in the composition class. I teach this genre in both Composition 1 and 2. The exercises demonstrate how people use the same structure and argumentative techniques in video essays that the students are using in their written work. Given the increasing popularity of video essays, this assignment allows students to see what contemporary expository writing is like in the digital age.

Total Estimated Class Time

A single class period (approx. 50 mins.)

Videos Used for This Session and Assignment

Jack Saint’s “The Truth about 90s Cartoons and ‘LGBT Brainwashing’”

https://www.youtube.com/watch?v=L–Fa8_ujBA

Jack Saint’s “Sky High: Disney’s Fascist Eugenics Movie”

https://www.youtube.com/watch?v=iIdbLUm-ez8

Sequence of Activities

• Viewing and Analysis (30 mins.)

As students watch the videos, they take notes, guided by the questions in the Video Essay Analysis exercise.

• Class Discussion (20 mins.)

As a class, we share everyone’s answers, referring to specific sections of the videos. This discussion creates a lot of interaction: some students are unsure about what the thesis is, while others find it easily—more easily than they found the thesis in any written essay previously provided.

Then we discuss whether students would rather write traditional essays or compose video essays. Many students prefer watching the essay video to reading an essay, yet most would rather compose a written essay, since they recognize that it would take more time to complete and edit a well-paced video essay.

These discussions always reinforce compositional elements and allow students to think about how genre and structure affect the creation of an argument.

Follow-Up Activities

For homework, students create one-minute recorded versions of traditional essays they wrote earlier in the course, then share the recordings in discussion boards. This activity offers them a chance to experiment with speaking while using a scripted argument and helps them think about how they can adapt, retool, and revise their claims.

Possible Alterations

One way to strengthen the discussion is to assign the students to watch the video for homework and complete the exercise sheet before they come to the next session. The main reason my students watch the video in class is that they have limited access to the Internet outside the school because they live in a rural area. If students lived in an area where they could access the Internet asynchronously, I would assign watching the video before they came to class so that we could spend more time on analysis and discussion.

I have used these exercises for online composition classes and made only minor adjustments. For online classes, we simply divide each stage into individual assignments and discussion boards. The students answer the questions about the video essay on their own and then share the responses in a discussion board. The larger discussion occurs in the same discussion board. The video essays are posted in another forum, an activity that creates further dialogue about this genre.

You can use these assignments in secondary education courses as well. If time and curricular requirements allow, you can easily use more essays with a similar theme to help show how people respond to topics and each other’s interpretations.

Although Jack Saint’s videos are fun to use, especially since I teach film as well, I would recommend finding video essays that coincide with a course’s theme or that focus on current events. The topics of video essays on the web are as varied as the approaches used to create them. Certain ones use a simple webcam, while others use more sophisticated editing. In any case, introducing video essays in a composition course allows students to see and hear arguments—a valuable experience.

1 Aristotle’s Triangle, also known as the rhetorical triangle, includes the foundational ways in which speakers or writers can appeal to their audiences. The three components include pathos (appeals to an audience’s emotion), logos (appeals to an audience’s sense of logic and reasoning), and ethos (appeals that establish an author’s credibility for an audience). Stephen Toulmin created his model to show the fundamental elements of argumentation in writing. The basic elements include claim, data, and warrant or synthesis. He argues that these three components are needed for any argument to be successful, and this structure is the basis for most paragraphs for expository writing. The traditional formula for structuring a paragraph involves starting with a topic sentence argument, followed by examples, and ending with synthesis sentences.

Lesson Materials

Video Essay Analysis Exercise  

Video Essay Prompt  

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Looking at the year’s notable video essays, many grapple with issues at the heart of contemporary media itself. There are dissections of video-playing tools, exposés of how corporations restrict access, contrasts between tropes and reality, and thorough investigations of trends in plagiarism and/or fabrication. As the essay landscape refines, it seems to peer inward as much as out.

On the making of this list: I’ve been trying to stay up to date on video essays for a while, and have been contributing to lists and/or voting in polls about the best videos made each year since 2018. Over this time, doing these kinds of roundups has gotten exponentially more difficult. As YouTube has grown to become a mega-business hosting powerful creators (part of the general trend of social media video sites becoming the new primary forum for cultural influence), I’ve seen essayists I once thought of as niche accrue follower counts in the millions. It’s been surreal. For this year’s list, I tried to shake things up by keeping the essayists who have appeared in previous editions to a minimum, along with the usual considerations about incorporating a diversity of creator backgrounds and video style. Once again, the videos are presented simply in order of publishing date.

[Also, I’m going to preface this with a mega mea culpa: It was absolute malpractice of me to not include Platformer Toolkit by Game Maker’s Toolkit in the best video essays of 2022 list . I don’t have a good excuse, either; I just straight up missed the essay at the time it came out, and then overlooked it during my catch-up phase at the end of the year. But an essay about game design that instructs you on its ideas by letting you actively engage with them through interactivity feels like a breakthrough in the form.]

Practices of Viewing by Johannes Binotto

Johannes Binotto is a Swiss researcher and lecturer who has been adding to his “Practices of Viewing” series for several years now, and every installment preceding 2023’s videos, “Ending” and “Description,” is well worth checking out. With each essay, Binotto examines a specific element of the media viewing interface, and how they affect an audience’s engagement with it. Some subjects, like fast-forwarding, pausing, or muting, may seem like obvious touchstones, while others, like sleep, are more out-there approaches to the conversation.

A History of the World According to Getty Images by Richard Misek

This technically debuted last year, making the rounds at film festivals, but it was made available online this past spring, so I’m including it here. A History of the World According to Getty Images is a great example of a work embedding its own ethos into its construction. Misek, another academic, is scrutinizing how for-profit companies (specifically Getty Images) mediate information that’s supposed to be available for all. In practice, a great deal of visual material that’s technically in the public domain can only be accessed in decent quality by paying an archive like Getty. Misek circumvents this by paying the fee to use select footage in this essay and then making this essay itself available for anyone to cite and clip from, putting that footage out into the world for real.

The Faces of Black Conservatism by F.D Signifier

I feel that video essays that consist mainly of the creator talking directly into a camera stretch the definition of the term – to me, the best cinematic and argumentative potential of the form lies in the power of editing. F.D Signifier’s contrast between fictional depictions of Black conservatives and the reality of how they appear across media exemplifies is what sets him apart in this genre: not just the depth of his thought (though it is considerable), but also the playful ways in which he presents the objects of his discussion. The running gag here in which he films himself holding hairstyling tools over the heads of various people on his screen had me laughing harder with each appearance.

Games That Don’t Fake the Space by Jacob Geller/Why We Can’t Stop Mapping Elden Ring by Ren or Raven

I don’t actually think this is the best essay Jacob Geller released this year (that would be either “Games that Aren’t Games” or “How Can We Bear to Throw Anything Away?” ), but it pairs so incredibly well with Renata Price’s essay (an impressive video debut building on her experience as a games critic) that it felt more appropriate to present them as a double feature. Both videos are sharp examinations of the ways that video games conjure physical space. Geller illuminates the shortcuts and tricks games often employ through examples of ones that, as the title suggests, don’t use such devices, while Price analyzes the impulses beneath what one could call the “cartographic instinct” in open-world games.

Why Do Brands Keep Doing These Crazy Influencer Trips?? by Mina Le

It’s been encouraging in recent years to see Le grow more confident in her mixing of media in her videos on fashion and film/television. You might remember the controversy around Shein granting influencers a limited hangout in a clothing factory this past summer. Le contextualizes this story by delving into the wider, supremely odd world of sponsored tours. If you watch this on your phone, the transitions between Le speaking to the camera and the clips of TikToks and other videos and photos flow together in a manner not unlike how one would scroll a social media feed, creating queasy resonance between message and medium.

Feeling Cynical About Barbie by Broey Deschanel / The Plastic Feminism of Barbie by Verilybitchie

I present these two videos not as a contrarian attack on Barbie (a film I enjoyed), but to highlight the important role of considered critical voices that dissent against prevailing opinions. Both Maia Wyman and Verity Ritchie unpack the issues with a heavily corporate product attempting to capitalize on feminist sentiment. Ritchie emphasizes the history of Barbie the brand and how the movie fits into it, while Wyman reads more into the specifics of the film’s plot. Together these videos do a good job of elaborating on legendary critic Amy Taubin’s Barbie reaction : “It’s about a fucking doll !’”

TikTok Gave Me Autism: The Politics of Self Diagnosis by Alexander Avila

There’s a lot of social media discourse over who can and can’t — and should or shouldn’t — claim the label of “autistic.” As someone who’s struggled with both the logistics and appropriateness of sussing out whether I’m on the spectrum, this video hit me hard. There are parts that feel like they veer so far into philosophical query that they threaten to obfuscate rather than elucidate the subject, but the essay as a whole is undeniably compelling. Avila’s own confessed stake in the question of self-diagnosis is itself affecting. This is the most searingly personal video on this list, uniting self-inquiry with rigorous research.

Chaste/Unchaste by Maryam Tafakory

This years shortest entry is a deceptively simple interrogation of the concept of “chastity” as defined by Iranian censorship standards. Takafory is a veteran of the academic essay scene, and I’m delighted by the opportunity to present her work to a wider audience. The video’s text is minimal, and its visuals are simply a montage of clips from Iranian films, but the implicit question of propriety grips the viewer with each cut.

Journey to Epcot Center: A Symphonic History by Defunctland

This is the most boundary-pushing essay on this year’s list. Completely lacking commentary, it instead emphasizes visuals and reenactment in telling the story of how Disney’s Epcot park went from concept to realization over the decades. Kevin Perjurer also provides a detailed set of notes that are meant to be read along with watching the video, further demanding one’s full attention. This is a direct acknowledgement of how we use the internet, the windowed experience of browsing and watching videos. I don’t think everything works; many of the reenactments, while impressively professional, feel somewhat redundant. But I’d prefer a creator take big swings that result in a few flaws rather than play it safe, and I hope both Perjurer and others continue in such an experimental vein.

Plagiarism and You(Tube) by Hbomberguy

Harry Brewis is popular enough that he doesn’t need any boost, but even in the very brief period since this video’s release as of the time of writing, Plagiarism and You(Tube) has made seismic impact on the YouTuber scene . Does it need to be almost four hours long? Maybe not. Yet the sheer volume of evidence it pulls together to support various accusations of plagiarism does seem vital. The main focus of the piece, James Somerton, went into lockdown over the fairly comprehensive evidence presented against him (and has since attempted to apologize ). I’m seeing conversations flourish around the endemic problem of plagiarism on the internet and what is to be done about it, and a surge of creators recognizing and calling out others who have taken their work without credit. There’s a deeper issue at play here, which is that the growth of YouTube entertainment has come with a truly daunting mountain of crap content that nonetheless attracts views (and thus dollars).

On the subject of low quality standards on YouTube, beyond plagiarism, Todd in the Shadows’ recent exhaustive effort to fact-check various false claims Somerton has made in his work is a useful supplement to this video.

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The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Updated: April 10, 2024

Published: April 09, 2024

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.

Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues.

Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos.

And I'm not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024.

So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let's get into it!

What are short-form videos?

Why are short-form videos so popular.

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Short-form videos are videos that are less than 60 seconds in duration. However, some marketers and content creators agree that short-form videos can be up to 3 minutes. But, if you want my opinion, I would stick to the 60-second rule.

I take this stance because attention spans are getting shorter, but we'll get into that later.

Anyway, short-form videos deliver information in a digestible, bite-size format so viewers can quickly watch and bookmark the content if they're on the go or watch it multiple times.

There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s why we're here, right? Walk with me.

Consumer Attention Spans are Shrinking

Science tells us that one of the crucial reasons we love short-form videos is that our attention spans are getting shorter and shorter.

Dr. Gloria Mark, a psychologist, recently wrote a book called Attention Span: A Groundbreaking Way to Restore Balance, Happiness, and Productivity , and she says her research indicates people's attention spans have been shrinking over the last 20 years.

Dr. Mark shared her findings on Speaking of Psychology , an American Psychological Association podcast.

Her findings came from a decades-long experiment she participated in, which was first conducted by shadowing participants and tracking their activities via stopwatches.

“We would record the start time and the stop time,” she said.

She explains, “So you're on a screen where you're working in a Word doc. As soon as you get to that screen, we click start time. As soon as they turned away and checked the email, we clicked stop time for the Word document and start time for the email.”

Over time, logging techniques became more sophisticated as technology advanced, and it only made the pattern of shrinking attention spans clearer.

“So back in 2004, we found the average attention span on any screen to be two and a half minutes on average,” Dr. Mark recalls during the interview. “Throughout the years, it became shorter. So around 2012, we found it to be 75 seconds.”

Dr. Mark says the number continued to dip as the years went on.

“And then in the last five, six years, we found it to average about 47 seconds—and others have replicated this result within a few seconds. So it seems to be quite robust,” she says.

And this trend of dwindling attention spans is affecting how we consume content. And I'm not just talking about social media videos — even television and film shots are getting more brief, according to Dr. Mark.

“They started out much longer. They now average about four seconds a shot length,” she says. “If you watch MTV music videos, they're much shorter. They're only a couple of seconds. So we've become accustomed to seeing very fast shot lengths when we look at TV and film.”

Dr. Mark explains during the interview that it‘s a chicken vs. egg situation — she’s unsure which came first or what's influencing the other.

However, the fact remains that we‘re becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what's being created.

Studies found that most consumers will only watch an entire video if it's less than 60 seconds long . Then you have apps like TikTok, YouTube Shorts, and Instagram Reels that push short-form videos to users in an infinite scroll format.

Furthermore, our 2024 Marketing Trends Report found that almost a third of marketing professionals say their company will leverage short-form video content in 2024, and 53% said they'll boost their investment in the content type this year.

This makes sense since most marketers in our survey say short-form video content yielded them the highest ROI last year.

In case you're curious, here are a couple more reasons why many of us love short-form videos.

1. They are cost-effective and easier to create than long-form videos.

With long-form videos, marketers and creators must work extra hard to keep their audience engaged. That means strengthening the content with dynamic shots, mood-setting music, and a long but compelling script.

All that takes more time, effort, and (most importantly) money.

Short-form videos are more to the point and often require fewer frills to be effective.

For example, language learning platform Duo Lingo's TikTok account has over 10.8 million followers and is one of the most well-known accounts on the app due to its short, funny, and slightly unhinged videos.

Its most popular video has 57.7 million views and is super simple in terms of execution.

It shows a plushy of the Duo Lingo owl getting tossed down the stairs at the company's office, sitting outside on a rainy day, and getting soaked in a shower.

The caption of the video is “When you ignore my notifications.”

The video was clearly shot on someone's smartphone without fancy angles or lighting. The music is from a viral song already available via its sound archives. So simple, so cheap, yet so effective.

@duolingo sad g(owl) hours #duoplushie #duolingo #languagelearning #emo ♬ Rio romeo - .𝖒𝖊𝖓'🎧★

2. They can provide valuable information in a short amount of time.

According to a recent Adobe Survey , 2 in 5 Americans use TikTok as a search engine, and nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine.

I even find myself taking to TikTok to look up recipes or figure out how to style a denim maxi-skirt (the trick is to experiment with different layers and silhouettes).

Between work, family, hobbies, and rest — time is precious, and short-form videos allow us to absorb the information we need in under a minute. Who doesn't love that?

3. You can watch them almost anytime, anywhere.

Bored on the train downtown? Scroll through TikTok. Need to kill some time in between classes or appointments? Pull up YouTube Shorts or Instagram Reels on your phone.

Want to use your 5-minute break between meetings to figure out why everyone is talking about the latest JLo documentary? Let's circle back to TikTok.

Short-form videos are easy to watch almost anywhere and anytime from our smartphones.

Not only is this convenient for consumers, but it also helps marketers because it means we can repurpose our content on various platforms knowing someone will see it from somewhere.

There are different reasons to love short-form videos.

Some reasons are a little more concerning than others (seriously, why are our attention spans so short?), but no matter the reason, the fact remains the same —short forms aren't going away anytime soon.

Don't forget to share this post!

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Key facts about the abortion debate in America

The U.S. Supreme Court’s June 2022 ruling to overturn Roe v. Wade – the decision that had guaranteed a constitutional right to an abortion for nearly 50 years – has shifted the legal battle over abortion to the states, with some prohibiting the procedure and others moving to safeguard it.

As the nation’s post-Roe chapter begins, here are key facts about Americans’ views on abortion, based on two Pew Research Center polls: one conducted from June 25-July 4 , just after this year’s high court ruling, and one conducted in March , before an earlier leaked draft of the opinion became public.

This analysis primarily draws from two Pew Research Center surveys, one surveying 10,441 U.S. adults conducted March 7-13, 2022, and another surveying 6,174 U.S. adults conducted June 27-July 4, 2022. Here are the questions used for the March survey , along with responses, and the questions used for the survey from June and July , along with responses.

Everyone who took part in these surveys is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories.  Read more about the ATP’s methodology .

A majority of the U.S. public disapproves of the Supreme Court’s decision to overturn Roe. About six-in-ten adults (57%) disapprove of the court’s decision that the U.S. Constitution does not guarantee a right to abortion and that abortion laws can be set by states, including 43% who strongly disapprove, according to the summer survey. About four-in-ten (41%) approve, including 25% who strongly approve.

About eight-in-ten Democrats and Democratic-leaning independents (82%) disapprove of the court’s decision, including nearly two-thirds (66%) who strongly disapprove. Most Republicans and GOP leaners (70%) approve , including 48% who strongly approve.

Most women (62%) disapprove of the decision to end the federal right to an abortion. More than twice as many women strongly disapprove of the court’s decision (47%) as strongly approve of it (21%). Opinion among men is more divided: 52% disapprove (37% strongly), while 47% approve (28% strongly).

About six-in-ten Americans (62%) say abortion should be legal in all or most cases, according to the summer survey – little changed since the March survey conducted just before the ruling. That includes 29% of Americans who say it should be legal in all cases and 33% who say it should be legal in most cases. About a third of U.S. adults (36%) say abortion should be illegal in all (8%) or most (28%) cases.

Generally, Americans’ views of whether abortion should be legal remained relatively unchanged in the past few years , though support fluctuated somewhat in previous decades.

Relatively few Americans take an absolutist view on the legality of abortion – either supporting or opposing it at all times, regardless of circumstances. The March survey found that support or opposition to abortion varies substantially depending on such circumstances as when an abortion takes place during a pregnancy, whether the pregnancy is life-threatening or whether a baby would have severe health problems.

While Republicans’ and Democrats’ views on the legality of abortion have long differed, the 46 percentage point partisan gap today is considerably larger than it was in the recent past, according to the survey conducted after the court’s ruling. The wider gap has been largely driven by Democrats: Today, 84% of Democrats say abortion should be legal in all or most cases, up from 72% in 2016 and 63% in 2007. Republicans’ views have shown far less change over time: Currently, 38% of Republicans say abortion should be legal in all or most cases, nearly identical to the 39% who said this in 2007.

However, the partisan divisions over whether abortion should generally be legal tell only part of the story. According to the March survey, sizable shares of Democrats favor restrictions on abortion under certain circumstances, while majorities of Republicans favor abortion being legal in some situations , such as in cases of rape or when the pregnancy is life-threatening.

There are wide religious divides in views of whether abortion should be legal , the summer survey found. An overwhelming share of religiously unaffiliated adults (83%) say abortion should be legal in all or most cases, as do six-in-ten Catholics. Protestants are divided in their views: 48% say it should be legal in all or most cases, while 50% say it should be illegal in all or most cases. Majorities of Black Protestants (71%) and White non-evangelical Protestants (61%) take the position that abortion should be legal in all or most cases, while about three-quarters of White evangelicals (73%) say it should be illegal in all (20%) or most cases (53%).

In the March survey, 72% of White evangelicals said that the statement “human life begins at conception, so a fetus is a person with rights” reflected their views extremely or very well . That’s much greater than the share of White non-evangelical Protestants (32%), Black Protestants (38%) and Catholics (44%) who said the same. Overall, 38% of Americans said that statement matched their views extremely or very well.

Catholics, meanwhile, are divided along religious and political lines in their attitudes about abortion, according to the same survey. Catholics who attend Mass regularly are among the country’s strongest opponents of abortion being legal, and they are also more likely than those who attend less frequently to believe that life begins at conception and that a fetus has rights. Catholic Republicans, meanwhile, are far more conservative on a range of abortion questions than are Catholic Democrats.

Women (66%) are more likely than men (57%) to say abortion should be legal in most or all cases, according to the survey conducted after the court’s ruling.

More than half of U.S. adults – including 60% of women and 51% of men – said in March that women should have a greater say than men in setting abortion policy . Just 3% of U.S. adults said men should have more influence over abortion policy than women, with the remainder (39%) saying women and men should have equal say.

The March survey also found that by some measures, women report being closer to the abortion issue than men . For example, women were more likely than men to say they had given “a lot” of thought to issues around abortion prior to taking the survey (40% vs. 30%). They were also considerably more likely than men to say they personally knew someone (such as a close friend, family member or themselves) who had had an abortion (66% vs. 51%) – a gender gap that was evident across age groups, political parties and religious groups.

Relatively few Americans view the morality of abortion in stark terms , the March survey found. Overall, just 7% of all U.S. adults say having an abortion is morally acceptable in all cases, and 13% say it is morally wrong in all cases. A third say that having an abortion is morally wrong in most cases, while about a quarter (24%) say it is morally acceptable in most cases. An additional 21% do not consider having an abortion a moral issue.

Among Republicans, most (68%) say that having an abortion is morally wrong either in most (48%) or all cases (20%). Only about three-in-ten Democrats (29%) hold a similar view. Instead, about four-in-ten Democrats say having an abortion is morally  acceptable  in most (32%) or all (11%) cases, while an additional 28% say it is not a moral issue. 

White evangelical Protestants overwhelmingly say having an abortion is morally wrong in most (51%) or all cases (30%). A slim majority of Catholics (53%) also view having an abortion as morally wrong, but many also say it is morally acceptable in most (24%) or all cases (4%), or that it is not a moral issue (17%). Among religiously unaffiliated Americans, about three-quarters see having an abortion as morally acceptable (45%) or not a moral issue (32%).

• Religion & Abortion

What the data says about abortion in the U.S.

Support for legal abortion is widespread in many countries, especially in europe, nearly a year after roe’s demise, americans’ views of abortion access increasingly vary by where they live, by more than two-to-one, americans say medication abortion should be legal in their state, most latinos say democrats care about them and work hard for their vote, far fewer say so of gop, most popular.

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